Post Easter Retargeting Campaign Example

[Music] [Music] all right hey there I just got off a all right hey there I just got off a all right hey there I just got off a Facebook live we were talking about Facebook live we were talking about Facebook live we were talking about these six things to do to avoid and he these six things to do to avoid and he these six things to do to avoid and he crashed the week after Easter what your crashed the week after Easter what your crashed the week after Easter what your church can do to build off that momentum church can do to build off that momentum church can do to build off that momentum and one of the things that we talked and one of the things that we talked and one of the things that we talked about is running a Facebook Ads campaign about is running a Facebook Ads campaign about is running a Facebook Ads campaign I love recommending in churches save 20 I love recommending in churches save 20 I love recommending in churches save 20 percent of your budget to do remarketing percent of your budget to do remarketing percent of your budget to do remarketing after Easter inviting people back to after Easter inviting people back to after Easter inviting people back to your next week and building and inviting your next week and building and inviting your next week and building and inviting people through Mother's Day if you're in people through Mother's Day if you're in people through Mother's Day if you're in the United States and so we had a lot of the United States and so we had a lot of the United States and so we had a lot of churches asking okay what would that churches asking okay what would that churches asking okay what would that look like how do you set up custom look like how do you set up custom look like how do you set up custom audiences how do you set up a campaign audiences how do you set up a campaign audiences how do you set up a campaign to do that strategy so I wanted to jump to do that strategy so I wanted to jump to do that strategy so I wanted to jump in and show you how to do an example in and show you how to do an example in and show you how to do an example remarketing strategy after a big event remarketing strategy after a big event remarketing strategy after a big event like Easter so the first thing you're like Easter so the first thing you're like Easter so the first thing you're gonna do is you're gonna jump into your gonna do is you're gonna jump into your gonna do is you're gonna jump into your business manager Ads manager I recommend business manager Ads manager I recommend business manager Ads manager I recommend being on Facebook business manager it's being on Facebook business manager it's being on Facebook business manager it's the business side as opposed to the the business side as opposed to the the business side as opposed to the personal side that's what you're gonna personal side that's what you're gonna personal side that's what you're gonna see on my screen you can get more see on my screen you can get more see on my screen you can get more information at business facebook.com/ if information at business facebook.com/ if information at business facebook.com/ if you're not over on this side yet but one you're not over on this side yet but one you're not over on this side yet but one thing you're gonna do and once you log thing you're gonna do and once you log thing you're gonna do and once you log in is you're going to go and go set up in is you're going to go and go set up in is you're going to go and go set up your audiences it's gonna be under the your audiences it's gonna be under the your audiences it's gonna be under the assets column you're gonna click on assets column you're gonna click on assets column you're gonna click on audiences what you're gonna see here are audiences what you're gonna see here are audiences what you're gonna see here are the custom audiences that we already the custom audiences that we already the custom audiences that we already have set up for summit Park Church so we have set up for summit Park Church so we have set up for summit Park Church so we love setting up custom audiences custom love setting up custom audiences custom love setting up custom audiences custom audiences and the Facebook pixel are to audiences and the Facebook pixel are to audiences and the Facebook pixel are to me the really the secret sauce to me the really the secret sauce to me the really the secret sauce to running a really highly effective running a really highly effective running a really highly effective Facebook Ads campaign so I mean you can

Facebook Ads campaign so I mean you can Facebook Ads campaign so I mean you can see all the audience's that we have set see all the audience's that we have set see all the audience's that we have set up here and they all have kind of a up here and they all have kind of a up here and they all have kind of a different purpose and for this case I'm different purpose and for this case I'm different purpose and for this case I'm going to show you what I would recommend going to show you what I would recommend going to show you what I would recommend post-easter now it's gonna be the most post-easter now it's gonna be the most post-easter now it's gonna be the most effective if you've got access to say an effective if you've got access to say an effective if you've got access to say an email list of people who've and I would email list of people who've and I would email list of people who've and I would say visited on Easter or the past two say visited on Easter or the past two say visited on Easter or the past two months go ahead and kind of put them all months go ahead and kind of put them all months go ahead and kind of put them all in one email list if you've set up the in one email list if you've set up the in one email list if you've set up the pixel the Facebook pixel on your website pixel the Facebook pixel on your website pixel the Facebook pixel on your website if you've been doing videos invite if you've been doing videos invite if you've been doing videos invite videos on your Facebook page it's gonna videos on your Facebook page it's gonna videos on your Facebook page it's gonna make this type of campaign way more make this type of campaign way more make this type of campaign way more successful because you're gonna have successful because you're gonna have successful because you're gonna have more people in your custom audiences so more people in your custom audiences so more people in your custom audiences so if you look here at our if you look here at our if you look here at our custom audiences you're gonna see custom audiences you're gonna see custom audiences you're gonna see anything from what saw a good one down anything from what saw a good one down anything from what saw a good one down there that was like 44,000 people some there that was like 44,000 people some there that was like 44,000 people some of these here so people who've been on of these here so people who've been on of these here so people who've been on our website in the past 90 days 4300 our website in the past 90 days 4300 our website in the past 90 days 4300 people people who've engaged with our people people who've engaged with our people people who've engaged with our Facebook page in the past year 19,000 Facebook page in the past year 19,000 Facebook page in the past year 19,000 people our email subscribers these are people our email subscribers these are people our email subscribers these are people who've watched at least 10 people who've watched at least 10 people who've watched at least 10 seconds of a summit Park Church Facebook seconds of a summit Park Church Facebook seconds of a summit Park Church Facebook video in the past year we got 44,000 so video in the past year we got 44,000 so video in the past year we got 44,000 so when we're talking about custom when we're talking about custom when we're talking about custom audiences these people are in some shape audiences these people are in some shape audiences these people are in some shape or form have leaned into what our church or form have leaned into what our church or form have leaned into what our church is doing they've engaged in some way and is doing they've engaged in some way and is doing they've engaged in some way and when I coach in church marketing when I coach in church marketing when I coach in church marketing University I'm always coaching people University I'm always coaching people University I'm always coaching people through this process that our friend of through this process that our friend of through this process that our friend of our social church Josh cook talks about our social church Josh cook talks about our social church Josh cook talks about is like know like trust attend champion is like know like trust attend champion is like know like trust attend champion and you're always building the pool of

and you're always building the pool of and you're always building the pool of each of those in taking people down that each of those in taking people down that each of those in taking people down that journey so in the custom audiences is journey so in the custom audiences is journey so in the custom audiences is where you're getting people who know where you're getting people who know where you're getting people who know about your church like your church trust about your church like your church trust about your church like your church trust your church start attending your church your church start attending your church your church start attending your church and then start becoming champions if we and then start becoming champions if we and then start becoming champions if we had one report this week from Easter at had one report this week from Easter at had one report this week from Easter at Summit Park Church somebody says hey we Summit Park Church somebody says hey we Summit Park Church somebody says hey we last year we watched Easter online for last year we watched Easter online for last year we watched Easter online for the first time we decided to come the the first time we decided to come the the first time we decided to come the next week and we've been here for a year next week and we've been here for a year next week and we've been here for a year and was just celebrating what God has and was just celebrating what God has and was just celebrating what God has done in their life so we're always done in their life so we're always done in their life so we're always trying to take people who maybe don't trying to take people who maybe don't trying to take people who maybe don't know about the church that we call those know about the church that we call those know about the church that we call those cold audiences get them to at least know cold audiences get them to at least know cold audiences get them to at least know about the church that gets them into one about the church that gets them into one about the church that gets them into one of these custom audiences now once they of these custom audiences now once they of these custom audiences now once they know about the church how do we get them know about the church how do we get them know about the church how do we get them to keep engaging like trust now how do to keep engaging like trust now how do to keep engaging like trust now how do we invite them to attend on a big day we invite them to attend on a big day we invite them to attend on a big day like Easter Christmas Mother's Day and like Easter Christmas Mother's Day and like Easter Christmas Mother's Day and then how do we invite them to keep then how do we invite them to keep then how do we invite them to keep attending on a regular basis and attending on a regular basis and attending on a regular basis and eventually how do we turn them into a eventually how do we turn them into a eventually how do we turn them into a champion people who are engaging tagging champion people who are engaging tagging champion people who are engaging tagging their friends commenting sharing the their friends commenting sharing the their friends commenting sharing the posts so know like trust attend champion posts so know like trust attend champion posts so know like trust attend champion that's the process in custom audiences that's the process in custom audiences that's the process in custom audiences are really crucial for keeping people are really crucial for keeping people are really crucial for keeping people moving in that next step so that's the moving in that next step so that's the moving in that next step so that's the numbers that you'll see here so let's go numbers that you'll see here so let's go numbers that you'll see here so let's go through what this would look like for through what this would look like for through what this would look like for Easter how do we build these custom Easter how do we build these custom Easter how do we build these custom audiences so we're going to create an audiences so we're going to create an audiences so we're going to create an audience we're going to create a cuss audience we're going to create a cuss audience we're going to create a cuss the audience in this case now you have the audience in this case now you have the audience in this case now you have your different options and you're gonna your different options and you're gonna your different options and you're gonna want to do any of these that apply so want to do any of these that apply so want to do any of these that apply so hey website traffic this is gonna be hey website traffic this is gonna be hey website traffic this is gonna be dependent on if you've got your picks

dependent on if you've got your picks dependent on if you've got your picks will set up on your page so if you go to will set up on your page so if you go to will set up on your page so if you go to your church's page so in this case I'm a your church's page so in this case I'm a your church's page so in this case I'm a perc church.com I'm in the Chrome perc church.com I'm in the Chrome perc church.com I'm in the Chrome browser and I've got this little plugin browser and I've got this little plugin browser and I've got this little plugin extension called the Facebook pixel extension called the Facebook pixel extension called the Facebook pixel helper it is lighting up green and it helper it is lighting up green and it helper it is lighting up green and it shows me the pixel ID meaning hey the shows me the pixel ID meaning hey the shows me the pixel ID meaning hey the pixel is working and every time somebody pixel is working and every time somebody pixel is working and every time somebody visits a page its firing off and it's visits a page its firing off and it's visits a page its firing off and it's connecting the dots with their Facebook connecting the dots with their Facebook connecting the dots with their Facebook profile it's super powerful so you can profile it's super powerful so you can profile it's super powerful so you can tell Facebook hey give me anybody who's tell Facebook hey give me anybody who's tell Facebook hey give me anybody who's been on the new here page in the past 60 been on the new here page in the past 60 been on the new here page in the past 60 days or the Easter page in the past 60 days or the Easter page in the past 60 days or the Easter page in the past 60 days so it's it can be really really days so it's it can be really really days so it's it can be really really powerful and you can do it based on your powerful and you can do it based on your powerful and you can do it based on your entire website based on specific pages entire website based on specific pages entire website based on specific pages so in this case what if we did this so in this case what if we did this so in this case what if we did this instead of all website visitors let's instead of all website visitors let's instead of all website visitors let's say hey we want to go back 60 days we say hey we want to go back 60 days we say hey we want to go back 60 days we want to say people who have been on a want to say people who have been on a want to say people who have been on a specific page in this case I want to say specific page in this case I want to say specific page in this case I want to say hey new and then include more people new hey new and then include more people new hey new and then include more people new or guests because I know some of these or guests because I know some of these or guests because I know some of these pages that we have include more people pages that we have include more people pages that we have include more people or URL contains Easter here we go in and or URL contains Easter here we go in and or URL contains Easter here we go in and get rid of that so anybody who's been on get rid of that so anybody who's been on get rid of that so anybody who's been on a URL that says hey they're new they're a URL that says hey they're new they're a URL that says hey they're new they're guests or they're Easter in the past 60 guests or they're Easter in the past 60 guests or they're Easter in the past 60 days and this is going to be spc website website new pages past 60 and you always website new pages past 60 and you always want to give it a good name in a good want to give it a good name in a good want to give it a good name in a good description please please please take description please please please take description please please please take the time to do this anyone who has been the time to do this anyone who has been the time to do this anyone who has been on our website in the past 60 days new

on our website in the past 60 days new on our website in the past 60 days new here pages okay so I'm going to create here pages okay so I'm going to create here pages okay so I'm going to create this audience and this typically takes a this audience and this typically takes a this audience and this typically takes a few hours now for Facebook to go and few hours now for Facebook to go and few hours now for Facebook to go and start populating this audience that's start populating this audience that's start populating this audience that's fine we're gonna let that cook in in the fine we're gonna let that cook in in the fine we're gonna let that cook in in the background and what's cool too is that's background and what's cool too is that's background and what's cool too is that's gonna be a dynamic audience meaning if gonna be a dynamic audience meaning if gonna be a dynamic audience meaning if somebody visits that page one of those somebody visits that page one of those somebody visits that page one of those pages tomorrow they get added into this pages tomorrow they get added into this pages tomorrow they get added into this audience which this audience which this audience which this then gonna add them into the campaign then gonna add them into the campaign then gonna add them into the campaign that we're going to be setting up so I'm that we're going to be setting up so I'm that we're going to be setting up so I'm essentially going to go through here in essentially going to go through here in essentially going to go through here in any of these that I can do website any of these that I can do website any of these that I can do website traffic customer files for example take traffic customer files for example take traffic customer files for example take every email address that you've gotten every email address that you've gotten every email address that you've gotten in the past that have come in through in the past that have come in through in the past that have come in through like the connect cards in the past two like the connect cards in the past two like the connect cards in the past two months all the ones from East are all months all the ones from East are all months all the ones from East are all the ones from your Easter egg hunt all the ones from your Easter egg hunt all the ones from your Easter egg hunt all the ones from your outreach any new the ones from your outreach any new the ones from your outreach any new visitors that came probably because of visitors that came probably because of visitors that came probably because of the campaigns and the invites you've the campaigns and the invites you've the campaigns and the invites you've been running right export all those just been running right export all those just been running right export all those just their email addresses go into customer their email addresses go into customer their email addresses go into customer file and then you can connect over from file and then you can connect over from file and then you can connect over from MailChimp if you've got a list of those MailChimp if you've got a list of those MailChimp if you've got a list of those people or you can just upload a one that people or you can just upload a one that people or you can just upload a one that says that doesn't include you don't need says that doesn't include you don't need says that doesn't include you don't need to include the LTV which is lifetime to include the LTV which is lifetime to include the LTV which is lifetime value just Inc load a file and then drag value just Inc load a file and then drag value just Inc load a file and then drag it over here say hey I got this directly it over here say hey I got this directly it over here say hey I got this directly from our customers name your audience from our customers name your audience from our customers name your audience this you know this give it a name Simon this you know this give it a name Simon this you know this give it a name Simon Park Church connect cards past 60 days Park Church connect cards past 60 days Park Church connect cards past 60 days anyone who fell out connect card from anyone who fell out connect card from anyone who fell out connect card from our outreaches new here visitor tens our outreaches new here visitor tens our outreaches new here visitor tens information bar all that right so now information bar all that right so now information bar all that right so now that's gonna be that email address so or that's gonna be that email address so or that's gonna be that email address so or that custom audience so you're going to that custom audience so you're going to that custom audience so you're going to now have two custom audiences I don't

now have two custom audiences I don't now have two custom audiences I don't have those for this demonstration so have those for this demonstration so have those for this demonstration so you're not going to see that now I'm you're not going to see that now I'm you're not going to see that now I'm gonna say hey the engagement people who gonna say hey the engagement people who gonna say hey the engagement people who have watched at least let's say 10 have watched at least let's say 10 have watched at least let's say 10 seconds of our videos and now what I'm seconds of our videos and now what I'm seconds of our videos and now what I'm gonna do is I'm gonna select the our gonna do is I'm gonna select the our gonna do is I'm gonna select the our Facebook page so I'm at Park Church I'm Facebook page so I'm at Park Church I'm Facebook page so I'm at Park Church I'm gonna say hey anybody who's watched in gonna say hey anybody who's watched in gonna say hey anybody who's watched in fact let's change this let's go back and fact let's change this let's go back and fact let's change this let's go back and change this to 25% and I'll explain why change this to 25% and I'll explain why change this to 25% and I'll explain why here in just seconds so I want to say here in just seconds so I want to say here in just seconds so I want to say people who have watched at least 25% of people who have watched at least 25% of people who have watched at least 25% of our video and then I'm gonna start our video and then I'm gonna start our video and then I'm gonna start choosing the videos so in this case choosing the videos so in this case choosing the videos so in this case we've done Facebook lives people who we've done Facebook lives people who we've done Facebook lives people who watched our service online because watched our service online because watched our service online because remember that testimony like there's remember that testimony like there's remember that testimony like there's gonna be people who wanted to come that gonna be people who wanted to come that gonna be people who wanted to come that ended up just watching your streaming so ended up just watching your streaming so ended up just watching your streaming so I'm gonna say if they watch that or if I'm gonna say if they watch that or if I'm gonna say if they watch that or if they're watching any of our like invite they're watching any of our like invite they're watching any of our like invite videos look at all what we did this videos look at all what we did this videos look at all what we did this funny deal with a dinosaur you just have funny deal with a dinosaur you just have funny deal with a dinosaur you just have to be here to get it so any of these to be here to get it so any of these to be here to get it so any of these videos online I'm gonna go back even a videos online I'm gonna go back even a videos online I'm gonna go back even a little bit here to just really get a little bit here to just really get a little bit here to just really get a good range of people who've been kind of good range of people who've been kind of good range of people who've been kind of leaning into what we've been doing over leaning into what we've been doing over leaning into what we've been doing over the last little bit so maybe they've the last little bit so maybe they've the last little bit so maybe they've been watching watching us a little bit been watching watching us a little bit been watching watching us a little bit and really thinking about should I and really thinking about should I and really thinking about should I should I come so now I'm gonna click should I come so now I'm gonna click should I come so now I'm gonna click confirm' I'm gonna say I'm gonna leave confirm' I'm gonna say I'm gonna leave confirm' I'm gonna say I'm gonna leave that 365 days I'm gonna say spc Easter that 365 days I'm gonna say spc Easter that 365 days I'm gonna say spc Easter videos and I could even just add 2019 videos and I could even just add 2019 videos and I could even just add 2019 and then anyone who has watched 25% of

and then anyone who has watched 25% of and then anyone who has watched 25% of our spc Facebook videos leading to our spc Facebook videos leading to our spc Facebook videos leading to Easter and on Easter okay if you have Easter and on Easter okay if you have Easter and on Easter okay if you have any questions to throw those in the any questions to throw those in the any questions to throw those in the comments happy to answer those so that's comments happy to answer those so that's comments happy to answer those so that's now that's building that that audience now that's building that that audience now that's building that that audience now if this was leading up to Easter now if this was leading up to Easter now if this was leading up to Easter Christmas I'd probably be building Christmas I'd probably be building Christmas I'd probably be building look-alike audiences off that we talk look-alike audiences off that we talk look-alike audiences off that we talk about that inside church marketing about that inside church marketing about that inside church marketing University and inside this campaign we University and inside this campaign we University and inside this campaign we call Megatron we had some fun with that call Megatron we had some fun with that call Megatron we had some fun with that but this is specifically a retargeting but this is specifically a retargeting but this is specifically a retargeting tutorial video so I'm not gonna get into tutorial video so I'm not gonna get into tutorial video so I'm not gonna get into some of the look like audiences some of some of the look like audiences some of some of the look like audiences some of the other fun things that you can do if the other fun things that you can do if the other fun things that you can do if you're now leading up to a big event you're now leading up to a big event you're now leading up to a big event like Christmas Easter Mother's Day that like Christmas Easter Mother's Day that like Christmas Easter Mother's Day that type of stuff so now I'm gonna go over type of stuff so now I'm gonna go over type of stuff so now I'm gonna go over to Instagram people who've engaged with to Instagram people who've engaged with to Instagram people who've engaged with our business let's say in this case we our business let's say in this case we our business let's say in this case we can just leave it like this can just leave it like this can just leave it like this and this is gonna be our Instagram and this is gonna be our Instagram and this is gonna be our Instagram profile and I'm just gonna go here and profile and I'm just gonna go here and profile and I'm just gonna go here and I'm gonna stack all sorts of people here I'm gonna stack all sorts of people here I'm gonna stack all sorts of people here so people anyone who visited our profile so people anyone who visited our profile so people anyone who visited our profile I'm gonna include more I don't know why I'm gonna include more I don't know why I'm gonna include more I don't know why that just doesn't keep on some Park but that just doesn't keep on some Park but that just doesn't keep on some Park but it doesn't anybody who engage with the it doesn't anybody who engage with the it doesn't anybody who engage with the poster and add include more in in some poster and add include more in in some poster and add include more in in some Park and then anybody who engaged with Park and then anybody who engaged with Park and then anybody who engaged with their video include more and then some their video include more and then some their video include more and then some Park and then saved a post in this case

Park and then saved a post in this case Park and then saved a post in this case what we might do is say hey let's that's what we might do is say hey let's that's what we might do is say hey let's that's because we're really targeting recency because we're really targeting recency because we're really targeting recency in these so in these so in these so I'm gonna change all this to just 60 I'm gonna change all this to just 60 I'm gonna change all this to just 60 days it's not let me change some of days it's not let me change some of days it's not let me change some of those but okay let me see here okay in those but okay let me see here okay in those but okay let me see here okay in this case SPC Instagram engagement and this case SPC Instagram engagement and this case SPC Instagram engagement and it I'm not gonna spend my time it I'm not gonna spend my time it I'm not gonna spend my time troubleshooting why it's not letting me troubleshooting why it's not letting me troubleshooting why it's not letting me I'm just gonna go on but you get the I'm just gonna go on but you get the I'm just gonna go on but you get the idea idea idea anyone who has engaged with our IG anyone who has engaged with our IG anyone who has engaged with our IG account in the past 60 days not gonna account in the past 60 days not gonna account in the past 60 days not gonna even worry about spelling or even worry about spelling or even worry about spelling or capitalization so that's gonna add that capitalization so that's gonna add that capitalization so that's gonna add that audience so now we're starting to get audience so now we're starting to get audience so now we're starting to get some really good audiences here and then some really good audiences here and then some really good audiences here and then events so if you did like a Facebook events so if you did like a Facebook events so if you did like a Facebook event or if you do Facebook events so event or if you do Facebook events so event or if you do Facebook events so I'm gonna change this to summit Park I'm gonna change this to summit Park I'm gonna change this to summit Park Church if you did like an outrage Easter Church if you did like an outrage Easter Church if you did like an outrage Easter egg hunt you gonna you're then gonna add egg hunt you gonna you're then gonna add egg hunt you gonna you're then gonna add the specific events we don't do a ton of the specific events we don't do a ton of the specific events we don't do a ton of events but we'll say well go back to you events but we'll say well go back to you events but we'll say well go back to you know just for an example here so we said know just for an example here so we said know just for an example here so we said hey anybody who's engaged with other hey anybody who's engaged with other hey anybody who's engaged with other events in the past year so spc events events in the past year so spc events events in the past year so spc events this works better again if you've done this works better again if you've done this works better again if you've done some cool events leading up to Easter some cool events leading up to Easter some cool events leading up to Easter events past year and a description has events past year and a description has events past year and a description has engaged with our Facebook events in the

engaged with our Facebook events in the engaged with our Facebook events in the past year and this is where you can also change and this is where you can also change here do you want people who respond here do you want people who respond here do you want people who respond going interested visited the event page going interested visited the event page going interested visited the event page and you can just include more people as and you can just include more people as and you can just include more people as well so you could go through and just well so you could go through and just well so you could go through and just hey if they've checked out the event hey if they've checked out the event hey if they've checked out the event page you could just add stack those so page you could just add stack those so page you could just add stack those so it's getting more and more people who it's getting more and more people who it's getting more and more people who are somewhat leaning in maybe they went are somewhat leaning in maybe they went are somewhat leaning in maybe they went to the page but people who have visited to the page but people who have visited to the page but people who have visited the event page you know so there you go the event page you know so there you go the event page you know so there you go we can it can just stack those people we we can it can just stack those people we we can it can just stack those people we can include more people here people can include more people here people can include more people here people responded that they are going so we can responded that they are going so we can responded that they are going so we can target all sorts of people so specific target all sorts of people so specific target all sorts of people so specific events you have to add some events ok events you have to add some events ok events you have to add some events ok create audience so now we've got our create audience so now we've got our create audience so now we've got our event audience done here create audience event audience done here create audience event audience done here create audience custom audience so we did video did custom audience so we did video did custom audience so we did video did Instagram did events and then Facebook Instagram did events and then Facebook Instagram did events and then Facebook page so this is where we're gonna say page so this is where we're gonna say page so this is where we're gonna say hey Facebook page engagement again we hey Facebook page engagement again we hey Facebook page engagement again we could come back through here and say 60 could come back through here and say 60 could come back through here and say 60 days we can include more people anyone days we can include more people anyone days we can include more people anyone who visited or a page in the past 60 who visited or a page in the past 60 who visited or a page in the past 60 days if you're maybe a smaller church days if you're maybe a smaller church days if you're maybe a smaller church maybe you just leave that in the past maybe you just leave that in the past maybe you just leave that in the past year because it you you don't mind year because it you you don't mind year because it you you don't mind there's a lot of people will get hung up there's a lot of people will get hung up there's a lot of people will get hung up should I do some exclusion audiences should I do some exclusion audiences should I do some exclusion audiences kind of to get rid of people who are kind of to get rid of people who are kind of to get rid of people who are already engaged I'll show you where you already engaged I'll show you where you already engaged I'll show you where you could do that in a moment I'm okay with

could do that in a moment I'm okay with could do that in a moment I'm okay with including a lot of your champions in including a lot of your champions in including a lot of your champions in your ad campaigns because I like the your ad campaigns because I like the your ad campaigns because I like the social proof that they give me I like social proof that they give me I like social proof that they give me I like the fact that even if they're in our ads the fact that even if they're in our ads the fact that even if they're in our ads there'll be the people that when they there'll be the people that when they there'll be the people that when they see your ads they will share like see your ads they will share like see your ads they will share like comment engage so in this case this is comment engage so in this case this is comment engage so in this case this is Facebook page so SPC Facebook page Facebook page so SPC Facebook page Facebook page so SPC Facebook page engagement past 60 days and then our engagement past 60 days and then our engagement past 60 days and then our description description description anyone who has engaged with the SPC anyone who has engaged with the SPC anyone who has engaged with the SPC Facebook Facebook Facebook Paige in the past 60 days create Paige in the past 60 days create Paige in the past 60 days create audience so outside of that email list audience so outside of that email list audience so outside of that email list we've got a lot of these done what we've got a lot of these done what we've got a lot of these done what you'll see is these these numbers will you'll see is these these numbers will you'll see is these these numbers will continue to climb even like six twelve continue to climb even like six twelve continue to climb even like six twelve hours as Facebook has time to match and hours as Facebook has time to match and hours as Facebook has time to match and pair them and go through here you'll see pair them and go through here you'll see pair them and go through here you'll see these continue to increase and when they these continue to increase and when they these continue to increase and when they say ready you can go ahead and add them say ready you can go ahead and add them say ready you can go ahead and add them to your campaigns which I'm going to do to your campaigns which I'm going to do to your campaigns which I'm going to do here in a second but you can go ahead here in a second but you can go ahead here in a second but you can go ahead and in a bin to a campaign but those and in a bin to a campaign but those and in a bin to a campaign but those numbers will continue to climb and the numbers will continue to climb and the numbers will continue to climb and the amount of people will come back and amount of people will come back and amount of people will come back and check on that here in a second the next check on that here in a second the next check on that here in a second the next thing I'm going to do is I'm now going thing I'm going to do is I'm now going thing I'm going to do is I'm now going to go set up the campaign so I'm gonna to go set up the campaign so I'm gonna to go set up the campaign so I'm gonna come over here come over here come over here and I'm gonna go over and I'm gonna go and I'm gonna go over and I'm gonna go and I'm gonna go over and I'm gonna go to the ads manager and I'll make sure to the ads manager and I'll make sure to the ads manager and I'll make sure that I'm in the right account and I'm in that I'm in the right account and I'm in that I'm in the right account and I'm in the summit Park Church account and I'm the summit Park Church account and I'm the summit Park Church account and I'm gonna go ahead and create a campaign so gonna go ahead and create a campaign so gonna go ahead and create a campaign so in general I love the conversions

in general I love the conversions in general I love the conversions campaign or the traffic campaign when campaign or the traffic campaign when campaign or the traffic campaign when we're taking people we're trying to get we're taking people we're trying to get we're taking people we're trying to get them to plan a visit or pre-register or them to plan a visit or pre-register or them to plan a visit or pre-register or in traffic case we're trying to get them in traffic case we're trying to get them in traffic case we're trying to get them from Facebook or Instagram over to like from Facebook or Instagram over to like from Facebook or Instagram over to like an Easter landing page or a new here an Easter landing page or a new here an Easter landing page or a new here page in this case since I the video is page in this case since I the video is page in this case since I the video is really geared to a retargeting really geared to a retargeting really geared to a retargeting remarketing what if my objective is I remarketing what if my objective is I remarketing what if my objective is I want these people to see the video so I want these people to see the video so I want these people to see the video so I probably would do a video views campaign probably would do a video views campaign probably would do a video views campaign here or potentially a reach but in I'm here or potentially a reach but in I'm here or potentially a reach but in I'm just gonna make it easy I'm gonna do a just gonna make it easy I'm gonna do a just gonna make it easy I'm gonna do a video views and I'm gonna call this post video views and I'm gonna call this post video views and I'm gonna call this post Easter read target video views campaign Easter read target video views campaign Easter read target video views campaign so copy that cuz I'm gonna need that so copy that cuz I'm gonna need that so copy that cuz I'm gonna need that here in a second I'm gonna hit click here in a second I'm gonna hit click here in a second I'm gonna hit click continue I'm gonna click continue I'm continue I'm gonna click continue I'm continue I'm gonna click continue I'm going to set this up also as the has the going to set this up also as the has the going to set this up also as the has the ad set name and then here is where I'm ad set name and then here is where I'm ad set name and then here is where I'm gonna say I'm gonna use a custom gonna say I'm gonna use a custom gonna say I'm gonna use a custom audience so I'm gonna come in here click audience so I'm gonna come in here click audience so I'm gonna come in here click on custom audiences and this is where if on custom audiences and this is where if on custom audiences and this is where if you named everything like Easter we can you named everything like Easter we can you named everything like Easter we can say hey we want to just add all these say hey we want to just add all these say hey we want to just add all these Easter audiences I don't want to Easter audiences I don't want to Easter audiences I don't want to necessarily do 2018 so all these custom necessarily do 2018 so all these custom necessarily do 2018 so all these custom audiences that we set up were the audiences that we set up were the audiences that we set up were the is gonna we're gonna target them so I is gonna we're gonna target them so I is gonna we're gonna target them so I want to go back through here and just want to go back through here and just want to go back through here and just make sure you know we could add in the make sure you know we could add in the make sure you know we could add in the engagement we could add in we just engagement we could add in we just engagement we could add in we just launched a new campus so I could add in launched a new campus so I could add in launched a new campus so I could add in those people as well

those people as well those people as well so whatever audiences that we're talking so whatever audiences that we're talking so whatever audiences that we're talking about like the past 60 days if I did about like the past 60 days if I did about like the past 60 days if I did that like I can do I can do a search for that like I can do I can do a search for that like I can do I can do a search for 60 right because we did those past 60 60 right because we did those past 60 60 right because we did those past 60 days days days so this is where also I could exclude so this is where also I could exclude so this is where also I could exclude audiences if I have like an email list audiences if I have like an email list audiences if I have like an email list like if I don't want our email people in like if I don't want our email people in like if I don't want our email people in there since they're already on our MLS I there since they're already on our MLS I there since they're already on our MLS I could exclude them could exclude them could exclude them I don't mind again including champions I don't mind again including champions I don't mind again including champions because I want the social proof and because I want the social proof and because I want the social proof and engagement in this case in I you do want engagement in this case in I you do want engagement in this case in I you do want to geographically still limit your to geographically still limit your to geographically still limit your campaigns even though you're doing a campaigns even though you're doing a campaigns even though you're doing a custom audience you still want to do custom audience you still want to do custom audience you still want to do within Transportation distance of your within Transportation distance of your within Transportation distance of your church because you might have somebody church because you might have somebody church because you might have somebody engaging with your page over in Utah or engaging with your page over in Utah or engaging with your page over in Utah or California that you don't want that so California that you don't want that so California that you don't want that so in this case I'm gonna do Lee's Summit in this case I'm gonna do Lee's Summit in this case I'm gonna do Lee's Summit my rule of thumb with Church marketing my rule of thumb with Church marketing my rule of thumb with Church marketing University is the hotter of audiences so University is the hotter of audiences so University is the hotter of audiences so this our custom audiences so these are this our custom audiences so these are this our custom audiences so these are warm or hot in marketing terms Leeds as warm or hot in marketing terms Leeds as warm or hot in marketing terms Leeds as opposed to cold the wider hotter the opposed to cold the wider hotter the opposed to cold the wider hotter the audience the wider of transportation audience the wider of transportation audience the wider of transportation zone the colder the more narrow so in zone the colder the more narrow so in zone the colder the more narrow so in this case I don't I'm gonna go 25 miles this case I don't I'm gonna go 25 miles this case I don't I'm gonna go 25 miles is fine because these are people who is fine because these are people who is fine because these are people who have been leaning in have been engaged have been leaning in have been engaged have been leaning in have been engaged or visited on Easter so if they're or visited on Easter so if they're or visited on Easter so if they're already visiting and they're driving 20 already visiting and they're driving 20 already visiting and they're driving 20 miles I'm okay with that since I'm not miles I'm okay with that since I'm not miles I'm okay with that since I'm not targeting everybody in this case if I targeting everybody in this case if I targeting everybody in this case if I was gonna run to a cold audience I'd say was gonna run to a cold audience I'd say was gonna run to a cold audience I'd say hey like 10 miles I'd really narrow that hey like 10 miles I'd really narrow that hey like 10 miles I'd really narrow that down you know I'd probably drop pins down you know I'd probably drop pins down you know I'd probably drop pins next to our campuses and say hey here's next to our campuses and say hey here's next to our campuses and say hey here's our South Campus here's our North Campus our South Campus here's our North Campus our South Campus here's our North Campus but in this case you know I'm okay I but in this case you know I'm okay I but in this case you know I'm okay I could do 25 miles from each campus if

could do 25 miles from each campus if could do 25 miles from each campus if people are driving in I want to make people are driving in I want to make people are driving in I want to make sure that they get this retargeting I'm sure that they get this retargeting I'm sure that they get this retargeting I'm not going to change any of well actually not going to change any of well actually not going to change any of well actually scraps I might say hey I'll go down the scraps I might say hey I'll go down the scraps I might say hey I'll go down the 13 because again I'm targeting I'm 13 because again I'm targeting I'm 13 because again I'm targeting I'm remarketing to people in these custom remarketing to people in these custom remarketing to people in these custom audience so I don't need to do interests audience so I don't need to do interests audience so I don't need to do interests or anything like that or detailed or anything like that or detailed or anything like that or detailed targeting I'm not going to worry about targeting I'm not going to worry about targeting I'm not going to worry about the connection type I'm gonna leave the connection type I'm gonna leave the connection type I'm gonna leave automatic placements and I'm gonna say automatic placements and I'm gonna say automatic placements and I'm gonna say hey what do I want I'm gonna say in this hey what do I want I'm gonna say in this hey what do I want I'm gonna say in this case either a through play or 10-second case either a through play or 10-second case either a through play or 10-second video views and then I'm gonna video views and then I'm gonna video views and then I'm gonna a lifetime budget of maybe in this case a lifetime budget of maybe in this case a lifetime budget of maybe in this case I'm gonna spend $75 and I'm gonna start I'm gonna spend $75 and I'm gonna start I'm gonna spend $75 and I'm gonna start today and I want to run this through today and I want to run this through today and I want to run this through Sunday at like 953 am because we have an Sunday at like 953 am because we have an Sunday at like 953 am because we have an 11:30 service so maybe 1053 so just 11:30 service so maybe 1053 so just 11:30 service so maybe 1053 so just enough to keep it in front keep enough to keep it in front keep enough to keep it in front keep reminding them we have another invite or reminding them we have another invite or reminding them we have another invite or like a graphical sermon bumper we might like a graphical sermon bumper we might like a graphical sermon bumper we might put a little money behind it again to put a little money behind it again to put a little money behind it again to the same audience just keepin different the same audience just keepin different the same audience just keepin different ways to keep them excited and interested ways to keep them excited and interested ways to keep them excited and interested coming into the next week and all coming into the next week and all coming into the next week and all probably running different ones leading probably running different ones leading probably running different ones leading up to Mother's Day I'm gonna say I want up to Mother's Day I'm gonna say I want up to Mother's Day I'm gonna say I want to get charged when I do a when Facebook to get charged when I do a when Facebook to get charged when I do a when Facebook gets me a 10 second video view they are gets me a 10 second video view they are gets me a 10 second video view they are welcome to charge me and then I'm gonna welcome to charge me and then I'm gonna welcome to charge me and then I'm gonna click continue and then I'm gonna change click continue and then I'm gonna change click continue and then I'm gonna change this here so a couple things that you this here so a couple things that you this here so a couple things that you can do one is most of the campaigns I can do one is most of the campaigns I can do one is most of the campaigns I like to run I'm running to a post on the like to run I'm running to a post on the like to run I'm running to a post on the page so I've created this little video

page so I've created this little video page so I've created this little video over here just as a really simple goofy over here just as a really simple goofy over here just as a really simple goofy video that I'll show you guys so either video that I'll show you guys so either video that I'll show you guys so either a I can post this to the summit Park a I can post this to the summit Park a I can post this to the summit Park Church page get some good social proof Church page get some good social proof Church page get some good social proof on it and then run the campaigns or be I on it and then run the campaigns or be I on it and then run the campaigns or be I could just literally up upload it as a could just literally up upload it as a could just literally up upload it as a ad and it just run as an ad you can do ad and it just run as an ad you can do ad and it just run as an ad you can do either/or in general I like to do put it either/or in general I like to do put it either/or in general I like to do put it on the page get some good social proof on the page get some good social proof on the page get some good social proof and then run an ad to an existing post and then run an ad to an existing post and then run an ad to an existing post so right here's where you would say so right here's where you would say so right here's where you would say select a post like that's on your page select a post like that's on your page select a post like that's on your page so if we posted this video on the page so if we posted this video on the page so if we posted this video on the page they don't say hey I want to run the ad they don't say hey I want to run the ad they don't say hey I want to run the ad traffic to this video on the page so it traffic to this video on the page so it traffic to this video on the page so it can be both an organic post and an ad in can be both an organic post and an ad in can be both an organic post and an ad in this scenario I'm gonna show just by this scenario I'm gonna show just by this scenario I'm gonna show just by creating an ad just by doing the video creating an ad just by doing the video creating an ad just by doing the video here so here's the video again I here so here's the video again I here so here's the video again I literally pulled out my phone here in literally pulled out my phone here in literally pulled out my phone here in the room that I'm at at South Campus and the room that I'm at at South Campus and the room that I'm at at South Campus and hit record and this is what came out so hit record and this is what came out so hit record and this is what came out so we'll watch this video here a friend we'll watch this video here a friend we'll watch this video here a friend just wanted to say thank you so much for just wanted to say thank you so much for just wanted to say thank you so much for visiting Church this past Sunday visiting Church this past Sunday visiting Church this past Sunday and man had an incredible celebrations and man had an incredible celebrations and man had an incredible celebrations so cool to see so many new faces meet so so cool to see so many new faces meet so so cool to see so many new faces meet so many new people and I just want to many new people and I just want to many new people and I just want to invite you back this invite you back this invite you back this is really going to be incredible so if is really going to be incredible so if is really going to be incredible so if you haven't been in church maybe didn't you haven't been in church maybe didn't you haven't been in church maybe didn't grow up in church we're gonna be grow up in church we're gonna be grow up in church we're gonna be answering some of those big questions answering some of those big questions answering some of those big questions that people have why do bad things that people have why do bad things that people have why do bad things happen to good people and why would a happen to good people and why would a happen to good people and why would a loving God create hell there's so many loving God create hell there's so many loving God create hell there's so many of those questions I think people get of those questions I think people get of those questions I think people get hung up with and they just don't hung up with and they just don't hung up with and they just don't understand we're gonna be looking at understand we're gonna be looking at understand we're gonna be looking at what does the Bible say about those big

what does the Bible say about those big what does the Bible say about those big questions that we have in a series questions that we have in a series questions that we have in a series called why god it's kicking off this called why god it's kicking off this called why god it's kicking off this week week week I pray that it's gonna be a huge I pray that it's gonna be a huge I pray that it's gonna be a huge blessing in your life so be sure to be blessing in your life so be sure to be blessing in your life so be sure to be here the kids have got some really cool here the kids have got some really cool here the kids have got some really cool things planned as well so they're going things planned as well so they're going things planned as well so they're going to love it so what can't wait again if to love it so what can't wait again if to love it so what can't wait again if you got one of our gifts gift bags you got one of our gifts gift bags you got one of our gifts gift bags you've got that ticket for a shirt be you've got that ticket for a shirt be you've got that ticket for a shirt be sure you bring that back because we've sure you bring that back because we've sure you bring that back because we've got a some at park shirt waiting for you got a some at park shirt waiting for you got a some at park shirt waiting for you it's gonna be a ton of fun can't wait to it's gonna be a ton of fun can't wait to it's gonna be a ton of fun can't wait to see you this weekend god bless so that see you this weekend god bless so that see you this weekend god bless so that you get the idea you get the idea you get the idea make it personal make it Invitational make it personal make it Invitational make it personal make it Invitational give them a good reason tuck the about give them a good reason tuck the about give them a good reason tuck the about what's in it for them why should they what's in it for them why should they what's in it for them why should they care if they're far from God and then care if they're far from God and then care if they're far from God and then invite them to join you here and then invite them to join you here and then invite them to join you here and then what I'm gonna do now is I'm going to what I'm gonna do now is I'm going to what I'm gonna do now is I'm going to add a single video I'm gonna choose the add a single video I'm gonna choose the add a single video I'm gonna choose the video and I'm gonna choose that video I video and I'm gonna choose that video I video and I'm gonna choose that video I created it's gonna upload and then once created it's gonna upload and then once created it's gonna upload and then once that it's starting upload and then now that it's starting upload and then now that it's starting upload and then now I've got to come up with text here you I've got to come up with text here you I've got to come up with text here you can add a website URL so we could drop can add a website URL so we could drop can add a website URL so we could drop in Summit Park Church calm you know if in Summit Park Church calm you know if in Summit Park Church calm you know if we have an events page or page about the we have an events page or page about the we have an events page or page about the new sermon series we could put that new sermon series we could put that new sermon series we could put that display link you know we could say if we display link you know we could say if we display link you know we could say if we wanted to look shorter more you know if wanted to look shorter more you know if wanted to look shorter more you know if this was a bigger link then the display this was a bigger link then the display this was a bigger link then the display link you could just say hey I want this link you could just say hey I want this link you could just say hey I want this to look cleaner the headline you know to look cleaner the headline you know to look cleaner the headline you know you're invited I we talked a lot about you're invited I we talked a lot about you're invited I we talked a lot about this inside CMU about not using this inside CMU about not using this inside CMU about not using exclusionary language like we or join us

exclusionary language like we or join us exclusionary language like we or join us or I don't talk about yourself you want or I don't talk about yourself you want or I don't talk about yourself you want to talk about your audience put your to talk about your audience put your to talk about your audience put your audience at the center of any good audience at the center of any good audience at the center of any good marketing so use words like you're you marketing so use words like you're you marketing so use words like you're you that type of stuff so much bigger fan of that type of stuff so much bigger fan of that type of stuff so much bigger fan of that then that then that then so that's you're invited we could add a so that's you're invited we could add a so that's you're invited we could add a description they're just going to show description they're just going to show description they're just going to show up down here you know we and I don't I'm up down here you know we and I don't I'm up down here you know we and I don't I'm off-the-cuff er so it you know we can off-the-cuff er so it you know we can off-the-cuff er so it you know we can just put in some some deals here like just put in some some deals here like just put in some some deals here like this that's going to show you its where this that's going to show you its where this that's going to show you its where it's going to populate its going to it's going to populate its going to it's going to populate its going to populate down here so we can make kind populate down here so we can make kind populate down here so we can make kind of probably tie that into this week is of probably tie that into this week is of probably tie that into this week is going to be great at Summit Park Church going to be great at Summit Park Church going to be great at Summit Park Church or have you tie into the question or have you tie into the question or have you tie into the question whatever angle you go with your hook you whatever angle you go with your hook you whatever angle you go with your hook you could tie that in and then up here you could tie that in and then up here you could tie that in and then up here you know we could type in your invited or this week summit Park is going to be this week summit Park is going to be powerful again if I had more time I'd powerful again if I had more time I'd powerful again if I had more time I'd really think through kind of that really think through kind of that really think through kind of that messaging to really tie that in to the messaging to really tie that in to the messaging to really tie that in to the messaging I'd set my do a better a messaging I'd set my do a better a messaging I'd set my do a better a thumbnail there customize the video thumbnail there customize the video thumbnail there customize the video probably upload closed captions one of probably upload closed captions one of probably upload closed captions one of the things I typically do is I'll upload the things I typically do is I'll upload the things I typically do is I'll upload it over to YouTube I use a service it over to YouTube I use a service it over to YouTube I use a service called reve reve comm yeah it's a dollar called reve reve comm yeah it's a dollar called reve reve comm yeah it's a dollar a minute a minute a minute you know automatically if you sync your you know automatically if you sync your you know automatically if you sync your YouTube and your Rev account YouTube and your Rev account YouTube and your Rev account automatically put your captions to automatically put your captions to automatically put your captions to youtube which you can then run google youtube which you can then run google youtube which you can then run google campaign ads to as well and then you can

campaign ads to as well and then you can campaign ads to as well and then you can download either directly from YouTube or download either directly from YouTube or download either directly from YouTube or directly from Rev your professionally directly from Rev your professionally directly from Rev your professionally done closed captions so you're not done closed captions so you're not done closed captions so you're not saying anything funny or you can have saying anything funny or you can have saying anything funny or you can have Facebook do it and edit it on on Facebook do it and edit it on on Facebook do it and edit it on on Facebook so in this case basically I'd Facebook so in this case basically I'd Facebook so in this case basically I'd fill out this information make it fill out this information make it fill out this information make it germane to my hook that I have have the germane to my hook that I have have the germane to my hook that I have have the captions change my thumbnails and then captions change my thumbnails and then captions change my thumbnails and then all I'm gonna do is click confirm again all I'm gonna do is click confirm again all I'm gonna do is click confirm again the whole idea is we have all these the whole idea is we have all these the whole idea is we have all these people that we've spent all this time people that we've spent all this time people that we've spent all this time money energy prayer to get them to lean money energy prayer to get them to lean money energy prayer to get them to lean in how do I continue that journey how do in how do I continue that journey how do in how do I continue that journey how do I continue inviting them back continue I continue inviting them back continue I continue inviting them back continue inviting them to their next step inviting them to their next step inviting them to their next step whatever that is so you what you'll do whatever that is so you what you'll do whatever that is so you what you'll do that first step is set up your custom that first step is set up your custom that first step is set up your custom audiences so you're telling Facebook K audiences so you're telling Facebook K audiences so you're telling Facebook K Facebook anybody out there and any of Facebook anybody out there and any of Facebook anybody out there and any of these things that are leaning in these things that are leaning in these things that are leaning in starting to engage have filled out a starting to engage have filled out a starting to engage have filled out a connect card been on our website been a connect card been on our website been a connect card been on our website been a new here been engaging with our videos new here been engaging with our videos new here been engaging with our videos been on our Instagram all of that been on our Instagram all of that been on our Instagram all of that keep inviting them show them this invite keep inviting them show them this invite keep inviting them show them this invite video to keep bringing them back I'm video to keep bringing them back I'm video to keep bringing them back I'm probably gonna do this over the next few probably gonna do this over the next few probably gonna do this over the next few weeks and then also leading into here in weeks and then also leading into here in weeks and then also leading into here in the US Mother's Day which is a huge the US Mother's Day which is a huge the US Mother's Day which is a huge weekend for us as well because I don't weekend for us as well because I don't weekend for us as well because I don't want to have that crash where it's just want to have that crash where it's just want to have that crash where it's just a big event and nothing I want to build a big event and nothing I want to build a big event and nothing I want to build off of that I want people to take their off of that I want people to take their off of that I want people to take their next steps I want to develop a next steps I want to develop a next steps I want to develop a relationship and an ongoing journey with relationship and an ongoing journey with relationship and an ongoing journey with them and so this is one way we're gonna them and so this is one way we're gonna them and so this is one way we're gonna not the only way you know you're gonna not the only way you know you're gonna not the only way you know you're gonna you send you send you send hopefully email and text message and hopefully email and text message and hopefully email and text message and other ways dude other ways dude other ways dude keep developing that relationship with keep developing that relationship with keep developing that relationship with people who came on Easter

people who came on Easter people who came on Easter but leveraging Facebook Ads to continue but leveraging Facebook Ads to continue but leveraging Facebook Ads to continue that journey and custom audiences can be that journey and custom audiences can be that journey and custom audiences can be a very very powerful and effective way a very very powerful and effective way a very very powerful and effective way to keep doing that so there's so much to keep doing that so there's so much to keep doing that so there's so much more that we could talk about but this more that we could talk about but this more that we could talk about but this is a kind of a quickest I could show you is a kind of a quickest I could show you is a kind of a quickest I could show you step-by-step video that hopefully now step-by-step video that hopefully now step-by-step video that hopefully now shows you how to remarket people after shows you how to remarket people after shows you how to remarket people after their big event like Easter and keep their big event like Easter and keep their big event like Easter and keep inviting them back keep them engaged in inviting them back keep them engaged in inviting them back keep them engaged in building that relationship if you have building that relationship if you have building that relationship if you have any questions let me know in the any questions let me know in the any questions let me know in the comments below and can't wait to see it comments below and can't wait to see it comments below and can't wait to see it on the next video on the next video on the next video god bless