Search Engine Optimization (SEO) for Churches 🔍💻 #WebsiteWednesdays

one of the things that i i want to start one of the things that i i want to start with and i think it's it's important with and i think it's it's important with and i think it's it's important there i touched on it a little bit ago there i touched on it a little bit ago there i touched on it a little bit ago but people can be easily overwhelmed by but people can be easily overwhelmed by but people can be easily overwhelmed by this topic this topic this topic and and that's because you there are and and that's because you there are and and that's because you there are a lot of variables that can impact and a lot of variables that can impact and a lot of variables that can impact and often do impact often do impact often do impact um seo at kind of a at a higher scale um seo at kind of a at a higher scale um seo at kind of a at a higher scale um and so you know back linking has an um and so you know back linking has an um and so you know back linking has an impact and then you get into like oh how impact and then you get into like oh how impact and then you get into like oh how do i do i do i get backlinks or you know citations have get backlinks or you know citations have get backlinks or you know citations have an impact an impact an impact dwell time has an impact right like all dwell time has an impact right like all dwell time has an impact right like all of these things have of these things have of these things have minimal impact or some often larger minimal impact or some often larger minimal impact or some often larger impact impact impact depending on kind of the competition depending on kind of the competition depending on kind of the competition level of level of level of search engine optimization happening for search engine optimization happening for search engine optimization happening for the specific term that you're trying to the specific term that you're trying to the specific term that you're trying to rank for rank for rank for and so it's easy for us to look at that and so it's easy for us to look at that and so it's easy for us to look at that and say like and say like and say like they're people that get paid thousands they're people that get paid thousands they're people that get paid thousands upon thousands of dollars a month upon thousands of dollars a month upon thousands of dollars a month to do this thing like i just it's it's to do this thing like i just it's it's to do this thing like i just it's it's not like going to post on social right not like going to post on social right not like going to post on social right like that's not something that i do like that's not something that i do like that's not something that i do every day or not something that i'm every day or not something that i'm every day or not something that i'm familiar with and that's something that familiar with and that's something that familiar with and that's something that i'm comfortable with i'm comfortable with i'm comfortable with and so like i'm just gonna overlook it and so like i'm just gonna overlook it and so like i'm just gonna overlook it but the reality is but the reality is but the reality is is most often times you're likely in is most often times you're likely in is most often times you're likely in your website editor as a church i mean your website editor as a church i mean your website editor as a church i mean if you're updating your events and if you're updating your events and if you're updating your events and following the cmu following the cmu following the cmu philosophies like you're updating your philosophies like you're updating your philosophies like you're updating your website and and website and and website and and really all you need to do is just really all you need to do is just really all you need to do is just make sure that you're telling google make sure that you're telling google make sure that you're telling google what your website is about at least what your website is about at least what your website is about at least today like i mean i it is my hope today like i mean i it is my hope today like i mean i it is my hope that you know every church in america

that you know every church in america that you know every church in america understands the value of search engine understands the value of search engine understands the value of search engine optimization one day and that they like optimization one day and that they like optimization one day and that they like really start to pursue this and take really start to pursue this and take really start to pursue this and take advantage of the opportunity that we advantage of the opportunity that we advantage of the opportunity that we have in front of them but as of today have in front of them but as of today have in front of them but as of today like like like it's pretty wide open for you from a it's pretty wide open for you from a it's pretty wide open for you from a competition competition competition an investment perspective um because an investment perspective um because an investment perspective um because really all you're doing is you're just really all you're doing is you're just really all you're doing is you're just going into your going into your going into your website technology and kind of website technology and kind of website technology and kind of manipulating a couple of key factors and manipulating a couple of key factors and manipulating a couple of key factors and i mean you can i mean you can i mean you can really probably you know do some damage really probably you know do some damage really probably you know do some damage now i'm not saying that if you go in and now i'm not saying that if you go in and now i'm not saying that if you go in and do the things that we're going to talk do the things that we're going to talk do the things that we're going to talk about today you're going to rank number about today you're going to rank number about today you're going to rank number one one one what i am saying though is if you go in what i am saying though is if you go in what i am saying though is if you go in and do the things that i'm we're going and do the things that i'm we're going and do the things that i'm we're going to talk about today to talk about today to talk about today you're most likely going to outrank you're most likely going to outrank you're most likely going to outrank the majority of the churches in your the majority of the churches in your the majority of the churches in your city and city and city and you're going to be leaps and bounds you're going to be leaps and bounds you're going to be leaps and bounds ahead of where you were when you started ahead of where you were when you started ahead of where you were when you started and that's the foundation and then we and that's the foundation and then we and that's the foundation and then we can look at can look at can look at you know kind of down the road some you know kind of down the road some you know kind of down the road some deeper level more advanced deeper level more advanced deeper level more advanced techniques but i genuinely don't think techniques but i genuinely don't think techniques but i genuinely don't think that a lot of churches need that and so that a lot of churches need that and so that a lot of churches need that and so um one of the the interesting um one of the the interesting um one of the the interesting things that i i'd like to pay attention things that i i'd like to pay attention things that i i'd like to pay attention to are like what are to are like what are to are like what are the local ranking factors and there is a the local ranking factors and there is a the local ranking factors and there is a company company company um moz does this but i actually like uh um moz does this but i actually like uh um moz does this but i actually like uh a company called white spark a company called white spark a company called white spark they do basically an audit of they do basically an audit of they do basically an audit of what are the local ranking factors for what are the local ranking factors for what are the local ranking factors for local websites um and the number one local websites um and the number one local websites um and the number one ranking factor is to have your on-page ranking factor is to have your on-page ranking factor is to have your on-page seo

seo seo just solidified so that's like the just solidified so that's like the just solidified so that's like the single most important thing that you can single most important thing that you can single most important thing that you can do so do so do so like when people are talking about you like when people are talking about you like when people are talking about you know personalization or know personalization or know personalization or citations or website behavior like those citations or website behavior like those citations or website behavior like those things things things are so minor in are so minor in are so minor in uh impact compared to on-page uh impact compared to on-page uh impact compared to on-page optimization like i don't even want optimization like i don't even want optimization like i don't even want people thinking about those things people thinking about those things people thinking about those things until they understand like hey on-page until they understand like hey on-page until they understand like hey on-page optimization is something that i can optimization is something that i can optimization is something that i can control control control it's something that i have direct it's something that i have direct it's something that i have direct uh input over on a daily basis when i'm uh input over on a daily basis when i'm uh input over on a daily basis when i'm in my website editor in my website editor in my website editor and then let's just kind of see where it and then let's just kind of see where it and then let's just kind of see where it shakes out from there now shakes out from there now shakes out from there now it's hard to talk about search engine it's hard to talk about search engine it's hard to talk about search engine optimization without really diving into optimization without really diving into optimization without really diving into like all of the like all of the like all of the kind of the things that google can do um kind of the things that google can do um kind of the things that google can do um from an on-page perspective but like from an on-page perspective but like from an on-page perspective but like i'm not going to dive into it in this i'm not going to dive into it in this i'm not going to dive into it in this conversation conversation conversation but like if you're if your website isn't but like if you're if your website isn't but like if you're if your website isn't connected to um google search console connected to um google search console connected to um google search console google analytics google analytics google analytics you're not kind of you're not tracking you're not kind of you're not tracking you're not kind of you're not tracking where people are finding your website where people are finding your website where people are finding your website um how they're finding your website like um how they're finding your website like um how they're finding your website like that's that's really what you need to do that's that's really what you need to do that's that's really what you need to do you need to go connect your you need to go connect your you need to go connect your website to google analytics and i have website to google analytics and i have website to google analytics and i have all of that information all of that information all of that information um and and really a step-by-step process um and and really a step-by-step process um and and really a step-by-step process of how to accomplish that in the seo of how to accomplish that in the seo of how to accomplish that in the seo training training training inside of cmu um so it's it's inside of cmu um so it's it's inside of cmu um so it's it's that is critical because we have to kind that is critical because we have to kind that is critical because we have to kind of understand of understand of understand you know when we're pulling levers what you know when we're pulling levers what you know when we're pulling levers what lever is making the most impact and when lever is making the most impact and when lever is making the most impact and when that lever makes you know you see a that lever makes you know you see a that lever makes you know you see a small increase in your rankings because small increase in your rankings because small increase in your rankings because you've done something like

you've done something like you've done something like just double down on that lever until it just double down on that lever until it just double down on that lever until it stops working and then move to kind of stops working and then move to kind of stops working and then move to kind of the next lever and the next lever might the next lever and the next lever might the next lever and the next lever might be you know citations and then you kind be you know citations and then you kind be you know citations and then you kind of double down on that until you stop of double down on that until you stop of double down on that until you stop seeing an impact seeing an impact seeing an impact uh and then beyond that then you might uh and then beyond that then you might uh and then beyond that then you might move to link building and you kind of move to link building and you kind of move to link building and you kind of double down on that until you stop double down on that until you stop double down on that until you stop seeing an impact and so seeing an impact and so seeing an impact and so um the first lever has to be on page um the first lever has to be on page um the first lever has to be on page optimization because what you've done is optimization because what you've done is optimization because what you've done is then you've created a firm foundation then you've created a firm foundation then you've created a firm foundation for all of the other things to work for all of the other things to work for all of the other things to work uh and if i'm going too fast you guys uh and if i'm going too fast you guys uh and if i'm going too fast you guys can just shut me up and tell me to be can just shut me up and tell me to be can just shut me up and tell me to be quiet and let people ask questions or quiet and let people ask questions or quiet and let people ask questions or whatever you want me to do but whatever you want me to do but whatever you want me to do but um i i get so passionate about like um i i get so passionate about like um i i get so passionate about like building a firm foundation for your building a firm foundation for your building a firm foundation for your website because website because website because every church in america has the every church in america has the every church in america has the opportunity to rank solely on opportunity to rank solely on opportunity to rank solely on a quality on-page score and there are a a quality on-page score and there are a a quality on-page score and there are a couple of factors and we're going to couple of factors and we're going to couple of factors and we're going to jump into those jump into those jump into those um that really make a lot of difference um that really make a lot of difference um that really make a lot of difference but if you're not you know scoring well but if you're not you know scoring well but if you're not you know scoring well from an on-page perspective and i'm from an on-page perspective and i'm from an on-page perspective and i'm going to show you how to do that going to show you how to do that going to show you how to do that it has to be the first thing that you do it has to be the first thing that you do it has to be the first thing that you do because everything else is just going to because everything else is just going to because everything else is just going to be be be um not necessarily wasted effort um not necessarily wasted effort um not necessarily wasted effort it's not going to have the impact it's it's not going to have the impact it's it's not going to have the impact it's almost like a kind of like a sequential almost like a kind of like a sequential almost like a kind of like a sequential process like step one process like step one process like step one on page step two citation step three on page step two citation step three on page step two citation step three link building right and link building right and link building right and just kind of um you want to just kind of um you want to just kind of um you want to kind of follow in that specific order kind of follow in that specific order kind of follow in that specific order so does that make sense absolutely man so does that make sense absolutely man so does that make sense absolutely man you know i think a lot of people here you know i think a lot of people here you know i think a lot of people here are going it's a little bit of a foreign are going it's a little bit of a foreign are going it's a little bit of a foreign language so language so language so breaking down the on-page optimization

breaking down the on-page optimization breaking down the on-page optimization which i believe is what you're about to which i believe is what you're about to which i believe is what you're about to do based on your notes do based on your notes do based on your notes um is going to be really helpful so so um is going to be really helpful so so um is going to be really helpful so so we're all we're all we're all clear yeah if you guys could give me some yeah if you guys could give me some feedback like if you need clarity on feedback like if you need clarity on feedback like if you need clarity on anything anything anything comment um i'm not looking at comment um i'm not looking at comment um i'm not looking at uh i have the the feed going kind of to uh i have the the feed going kind of to uh i have the the feed going kind of to the left of me the left of me the left of me um but i'm gonna be kind of just looking um but i'm gonna be kind of just looking um but i'm gonna be kind of just looking over some of the stuff over some of the stuff over some of the stuff that you know when i when i want to that you know when i when i want to that you know when i when i want to clarify on-page optimization clarify on-page optimization clarify on-page optimization and so like if molly or or coach keller and so like if molly or or coach keller and so like if molly or or coach keller whoever jordan just feel free to whoever jordan just feel free to whoever jordan just feel free to interrupt me interrupt me interrupt me if there's like a question or i need to if there's like a question or i need to if there's like a question or i need to clarify something clarify something clarify something um in a little bit more depth so um in a little bit more depth so um in a little bit more depth so um so wakefield asked the question what um so wakefield asked the question what um so wakefield asked the question what is on page optimization and it's a good is on page optimization and it's a good is on page optimization and it's a good question because that's exactly what i'm question because that's exactly what i'm question because that's exactly what i'm going to dive into so going to dive into so going to dive into so on-page optimization is the process of on-page optimization is the process of on-page optimization is the process of helping google identify what your helping google identify what your helping google identify what your website is about website is about website is about right like um we can build a pretty website that we can build a pretty website that doesn't necessarily mean it's an doesn't necessarily mean it's an doesn't necessarily mean it's an effective website and so what we have to effective website and so what we have to effective website and so what we have to do is define what effective is and and do is define what effective is and and do is define what effective is and and from from from my perspective effective there's four my perspective effective there's four my perspective effective there's four things that your website has to things that your website has to things that your website has to accomplish and the number one thing that accomplish and the number one thing that accomplish and the number one thing that it has to accomplish is it has to allow it has to accomplish is it has to allow it has to accomplish is it has to allow people to discover you because people to discover you because people to discover you because it doesn't matter how pretty your it doesn't matter how pretty your it doesn't matter how pretty your website is if nobody visits it website is if nobody visits it website is if nobody visits it it's it's ineffective right like it it's it's ineffective right like it it's it's ineffective right like it hasn't done its job and so if people can hasn't done its job and so if people can hasn't done its job and so if people can discover you discover you discover you then they can kind of progress through

then they can kind of progress through then they can kind of progress through oh i like these people i trust these oh i like these people i trust these oh i like these people i trust these people and oh i'm willing to go and people and oh i'm willing to go and people and oh i'm willing to go and engage with these people engage with these people engage with these people if but if they never find you it's if but if they never find you it's if but if they never find you it's pointless and so we have to tell people pointless and so we have to tell people pointless and so we have to tell people or we have to tell google or we have to tell google or we have to tell google what your website is about otherwise what your website is about otherwise what your website is about otherwise they're not going to understand like they're not going to understand like they're not going to understand like when to show people what when to show people what when to show people what is you know like church in my city if is you know like church in my city if is you know like church in my city if you don't you don't you don't do these key indicators that we're about do these key indicators that we're about do these key indicators that we're about to jump into to jump into to jump into google will never serve up your site and google will never serve up your site and google will never serve up your site and then the rest of those things that make then the rest of those things that make then the rest of those things that make your website effective your website effective your website effective won't ever you won't ever get an won't ever you won't ever get an won't ever you won't ever get an opportunity to try those because opportunity to try those because opportunity to try those because people won't you know know who you are people won't you know know who you are people won't you know know who you are so so so i like to start uh with just an audit i like to start uh with just an audit i like to start uh with just an audit and um we have an audit tool and um we have an audit tool and um we have an audit tool that is um really it's just uh scans kind of like everything from an scans kind of like everything from an on-page perspective about your website on-page perspective about your website on-page perspective about your website and it just and it just and it just basically spits out a report and says basically spits out a report and says basically spits out a report and says like hey you need to tweak this or hey like hey you need to tweak this or hey like hey you need to tweak this or hey you need to add that or you need to add that or you need to add that or you need to do this or you need to do you need to do this or you need to do you need to do this or you need to do that kind of thing and it's really just that kind of thing and it's really just that kind of thing and it's really just a roadmap to empower you to like a roadmap to empower you to like a roadmap to empower you to like just just check boxes um and so on just just check boxes um and so on just just check boxes um and so on your screen for this oh yeah yeah i your screen for this oh yeah yeah i your screen for this oh yeah yeah i might not am i not might not am i not might not am i not yeah let's give him share screens yeah let's give him share screens yeah let's give him share screens abilities abilities abilities i can add it to the broadcast here i can add it to the broadcast here i can add it to the broadcast here um while you're doing that um um while you're doing that um um while you're doing that um maybe uh keller will have some thoughts maybe uh keller will have some thoughts maybe uh keller will have some thoughts to share zach is asking about page feed to share zach is asking about page feed to share zach is asking about page feed and this might be something we get to

and this might be something we get to and this might be something we get to later too later too later too but he says he knows it's important and but he says he knows it's important and but he says he knows it's important and can google tag manager help with load can google tag manager help with load can google tag manager help with load speed speed speed yeah so uh so zach stay with us um as yeah so uh so zach stay with us um as yeah so uh so zach stay with us um as soon as soon as soon as as soon as uh tyler pulls up this audit as soon as uh tyler pulls up this audit as soon as uh tyler pulls up this audit tool you're gonna actually see tool you're gonna actually see tool you're gonna actually see how it tracks low speed and stuff and how it tracks low speed and stuff and how it tracks low speed and stuff and and the importance of that on page and the importance of that on page and the importance of that on page so here we go let's do this so here we go let's do this so here we go let's do this all right um so to answer your question tag manager so to answer your question tag manager doesn't necessarily doesn't necessarily doesn't necessarily directly it doesn't necessarily help directly it doesn't necessarily help directly it doesn't necessarily help with load speeds um with load speeds um with load speeds um it will give you other indicators though it will give you other indicators though it will give you other indicators though like um like um like um are people you know engaging with your are people you know engaging with your are people you know engaging with your website are they clicking on things that website are they clicking on things that website are they clicking on things that you want them to click on you want them to click on you want them to click on what is the result of that action so what is the result of that action so what is the result of that action so it doesn't necessarily add value to it it doesn't necessarily add value to it it doesn't necessarily add value to it but it's not but it's not but it's not it's not going to hurt it either um okay so let's say for example we're um okay so let's say for example we're going to want to optimize going to want to optimize going to want to optimize this website and this is just kind of a this website and this is just kind of a this website and this is just kind of a temporary url that we threw up there so temporary url that we threw up there so temporary url that we threw up there so i'm not going to be able to i'm not going to be able to i'm not going to be able to kind of check all of these boxes through kind of check all of these boxes through kind of check all of these boxes through this process but it's going to give you this process but it's going to give you this process but it's going to give you a good indication so i would just go a good indication so i would just go a good indication so i would just go over here to this this website auto over here to this this website auto over here to this this website auto which is go.ministrydesigns.com which is go.ministrydesigns.com which is go.ministrydesigns.com website dash audit um and then if we website dash audit um and then if we website dash audit um and then if we could throw that could throw that could throw that in the comments then you would just in the comments then you would just in the comments then you would just um type in and i and i like to there's um type in and i and i like to there's um type in and i and i like to there's some some some keyword research that needs to go into keyword research that needs to go into keyword research that needs to go into this and you can do that through a tool this and you can do that through a tool this and you can do that through a tool called called called ubersuggest but generally speaking the ubersuggest but generally speaking the ubersuggest but generally speaking the term church term church term church in your city for this for us we're going

in your city for this for us we're going in your city for this for us we're going to do battle creek to do battle creek to do battle creek um church in battle creek generally has um church in battle creek generally has um church in battle creek generally has the highest the highest the highest search volume um i want to make search volume um i want to make search volume um i want to make something really clear because we see something really clear because we see something really clear because we see audits come through all the time audits come through all the time audits come through all the time people search or they they do an audit people search or they they do an audit people search or they they do an audit for for for church near me um the audit tool doesn't church near me um the audit tool doesn't church near me um the audit tool doesn't necessarily work like that because that necessarily work like that because that necessarily work like that because that is a proximity based is a proximity based is a proximity based search and proximity-based search search and proximity-based search search and proximity-based search uh is more impacted uh or uh is more impacted uh or uh is more impacted uh or you'll have better results on your uh you'll have better results on your uh you'll have better results on your uh like google my business page and google like google my business page and google like google my business page and google you know you know you know maps listings and things like that it maps listings and things like that it maps listings and things like that it does have an impact on your organic does have an impact on your organic does have an impact on your organic rankings rankings rankings but those are two very different things but those are two very different things but those are two very different things and the our audit tool does not have the and the our audit tool does not have the and the our audit tool does not have the ability ability ability to return the same results that google to return the same results that google to return the same results that google would would would from a proximity-based search from a proximity-based search from a proximity-based search keyword intent um and so i want to make keyword intent um and so i want to make keyword intent um and so i want to make that clear so that clear so that clear so you want to actually just kind of define you want to actually just kind of define you want to actually just kind of define what the keyword is and in this case what the keyword is and in this case what the keyword is and in this case it's going to be church it's going to be church it's going to be church in battle creek so we're just going to in battle creek so we're just going to in battle creek so we're just going to go ahead and scan it and this just takes a couple of minutes and this just takes a couple of minutes here so here so here so like you'll see that this page scores a like you'll see that this page scores a like you'll see that this page scores a 56 56 56 out of a possible 100 and then there are out of a possible 100 and then there are out of a possible 100 and then there are all kinds of things all kinds of things all kinds of things um that we're we're gonna want to take um that we're we're gonna want to take um that we're we're gonna want to take note of here note of here note of here uh i want to make a disclaimer on this uh i want to make a disclaimer on this uh i want to make a disclaimer on this audit am i frozen

audit am i frozen audit am i frozen to you guys nope no okay to you guys nope no okay to you guys nope no okay um i want to make a disclaimer on this um i want to make a disclaimer on this um i want to make a disclaimer on this audit there are some things that that audit there are some things that that audit there are some things that that matter and some things that have less of matter and some things that have less of matter and some things that have less of an impact it all matters but an impact it all matters but an impact it all matters but there are some things you're just going there are some things you're just going there are some things you're just going to have to make assumptions on to have to make assumptions on to have to make assumptions on so um like for example so um like for example so um like for example when you run your audit you're probably when you run your audit you're probably when you run your audit you're probably not likely going to be able to score not likely going to be able to score not likely going to be able to score higher than like an higher than like an higher than like an 82-ish because there are going to be 82-ish because there are going to be 82-ish because there are going to be things in there like things in there like things in there like is your keyword in your url and unless is your keyword in your url and unless is your keyword in your url and unless you want to you want to you want to you know make a sub directory of your you know make a sub directory of your you know make a sub directory of your homepage homepage homepage on your you know website url that on your you know website url that on your you know website url that actually has actually has actually has mychurch.com church in battle creek mychurch.com church in battle creek mychurch.com church in battle creek which i i don't necessarily recommend which i i don't necessarily recommend which i i don't necessarily recommend that's something that you're going to that's something that you're going to that's something that you're going to have a probably a negative score on and have a probably a negative score on and have a probably a negative score on and so so so i wouldn't worry too much about that i wouldn't worry too much about that i wouldn't worry too much about that there are some key things though that there are some key things though that there are some key things though that you do want to pay attention to like you do want to pay attention to like you do want to pay attention to like uh site speed now size speed has there uh site speed now size speed has there uh site speed now size speed has there are a lot of factors as it relates to are a lot of factors as it relates to are a lot of factors as it relates to site speed site speed site speed for example if you're using like a for example if you're using like a for example if you're using like a wordpress technology oftentimes plugins have an impact on site speed plugins have an impact on site speed what has often has a really large impact what has often has a really large impact what has often has a really large impact on on on on load speeds are on load speeds are on load speeds are out of date plugins so they're out of date plugins so they're out of date plugins so they're you know if you're if you're on a you know if you're if you're on a you know if you're if you're on a wordpress or you're wordpress or you're wordpress or you're and you're running into like some load and you're running into like some load and you're running into like some load speed issues speed issues speed issues what happens is i would check your what happens is i would check your what happens is i would check your plugins and kind of see plugins and kind of see plugins and kind of see what what potentially could be slowing

what what potentially could be slowing what what potentially could be slowing that down and there's another tool that that down and there's another tool that that down and there's another tool that kind of does a deep dive kind of does a deep dive kind of does a deep dive on site speeds which is on site speeds which is on site speeds which is it's called gt gt metrics um it's called gt gt metrics um it's called gt gt metrics um and i'm not going to go into that and i'm not going to go into that and i'm not going to go into that because i want to kind of keep it pretty because i want to kind of keep it pretty because i want to kind of keep it pretty simple but simple but simple but um there are a lot of factors that um there are a lot of factors that um there are a lot of factors that impact load speed so plugins are one impact load speed so plugins are one impact load speed so plugins are one um massive images uh and jordan can um massive images uh and jordan can um massive images uh and jordan can speak to this i'm gonna actually just speak to this i'm gonna actually just speak to this i'm gonna actually just let him talk to talk about it for a let him talk to talk about it for a let him talk to talk about it for a second because second because second because he'll come into my office and he'll be he'll come into my office and he'll be he'll come into my office and he'll be like dude look at the size of this image like dude look at the size of this image like dude look at the size of this image and it is like and it is like and it is like literally like it could scale from like literally like it could scale from like literally like it could scale from like one side of the city to the other one side of the city to the other one side of the city to the other um and it's just like uh it is there um and it's just like uh it is there um and it's just like uh it is there and it just it just kills the load and it just it just kills the load and it just it just kills the load speeds of your website and speeds of your website and speeds of your website and um it's that's a large um it's that's a large um it's that's a large um when we're talking about on-page um when we're talking about on-page um when we're talking about on-page optimization load speeds have a large optimization load speeds have a large optimization load speeds have a large impact on a highly efficient website impact on a highly efficient website impact on a highly efficient website uh so and then you know we're going to uh so and then you know we're going to uh so and then you know we're going to kind of get into url structure which again i kind of touched on that which again i kind of touched on that and then and then and then title tags description tags uh title tags description tags uh title tags description tags uh in images and so that's really kind of in images and so that's really kind of in images and so that's really kind of the the the the the the base of what we're going to cover so i'm base of what we're going to cover so i'm base of what we're going to cover so i'm just going to go over here just going to go over here just going to go over here um and just how this is this is the um and just how this is this is the um and just how this is this is the omega system correct omega system correct omega system correct it yeah um and so what i want to do is just yeah um and so what i want to do is just kind of show you kind of show you kind of show you now i'm not going to bring to be able to now i'm not going to bring to be able to now i'm not going to bring to be able to bring the score all the way up to an 80 bring the score all the way up to an 80 bring the score all the way up to an 80 for a number of different reasons for a number of different reasons for a number of different reasons primarily because i don't want to

primarily because i don't want to primarily because i don't want to you know pull down a bunch of images but you know pull down a bunch of images but you know pull down a bunch of images but i just want to show you like i just want to show you like i just want to show you like how quickly you could or should be able how quickly you could or should be able how quickly you could or should be able to to to update some of the most basic update some of the most basic update some of the most basic information and just and see a score information and just and see a score information and just and see a score jump so jump so jump so um one of the things that we um one of the things that we um one of the things that we saw were you know title tagging and then uh you know title tagging and then uh descriptions descriptions descriptions images um h tags is images um h tags is images um h tags is is has a large impact keyword you know is has a large impact keyword you know is has a large impact keyword you know exact keyword uh in your title or your exact keyword uh in your title or your exact keyword uh in your title or your heading tags heading tags heading tags and so like the way that we would just and so like the way that we would just and so like the way that we would just fix something like that is fix something like that is fix something like that is we just go in here um battle creek and this is basically this battle creek and this is basically this is actually an online giving block that is actually an online giving block that is actually an online giving block that i'm going to just repurpose because i'm going to just repurpose because i'm going to just repurpose because it essentially does the same thing um it essentially does the same thing um it essentially does the same thing um put a little space around there and then put a little space around there and then put a little space around there and then i'm gonna put that in an h1 now i'm gonna put that in an h1 now i'm gonna put that in an h1 now generally speaking um it's not the best generally speaking um it's not the best generally speaking um it's not the best practices to kind of put it down here practices to kind of put it down here practices to kind of put it down here you do want you do want you do want your your h tags to be like kind of your your h tags to be like kind of your your h tags to be like kind of uniform in that the h1 represents the uniform in that the h1 represents the uniform in that the h1 represents the largest theme of the page the h2 largest theme of the page the h2 largest theme of the page the h2 represents like represents like represents like sub points of the page the h3 represents sub points of the page the h3 represents sub points of the page the h3 represents sub points of the sub points so sub points of the sub points so sub points of the sub points so um often you want to try to get the h1 um often you want to try to get the h1 um often you want to try to get the h1 tag tag tag to the very top of the page and so you

to the very top of the page and so you to the very top of the page and so you could pretty easily like could pretty easily like could pretty easily like change this to church in battle creek um change this to church in battle creek um change this to church in battle creek um but i know that but i know that but i know that a lot of people don't want that to be but if you wanted to do that you could but if you wanted to do that you could pretty easily do that so pretty easily do that so pretty easily do that so one thing that i think that's really one thing that i think that's really one thing that i think that's really cool about the omega technology by the cool about the omega technology by the cool about the omega technology by the way way way is that the h1 tags are so easy to set is that the h1 tags are so easy to set is that the h1 tags are so easy to set so these heading tags that we're talking so these heading tags that we're talking so these heading tags that we're talking about right that first thing that google about right that first thing that google about right that first thing that google crawls crawls crawls on page optimization a lot of website on page optimization a lot of website on page optimization a lot of website builders what happens guys builders what happens guys builders what happens guys is they use their text styles as their is they use their text styles as their is they use their text styles as their heading tags heading tags heading tags and so it makes it really tricky to and so it makes it really tricky to and so it makes it really tricky to figure out how to set your heading ones figure out how to set your heading ones figure out how to set your heading ones because because because it'll or you're heading too because it it'll or you're heading too because it it'll or you're heading too because it changes the complete changes the complete changes the complete text style like squarespace is one of text style like squarespace is one of text style like squarespace is one of them they give you five text styles them they give you five text styles them they give you five text styles and they're combined with h tags on the and they're combined with h tags on the and they're combined with h tags on the omega technology you have the omega technology you have the omega technology you have the ability to to change like separate those ability to to change like separate those ability to to change like separate those right so you have text styles right so you have text styles right so you have text styles and you have heading tags and you can and you have heading tags and you can and you have heading tags and you can change the heading tags without it change the heading tags without it change the heading tags without it affecting the text style which is really affecting the text style which is really affecting the text style which is really really really really cool and you do see that in a lot of web cool and you do see that in a lot of web cool and you do see that in a lot of web builders um and that so then what you would do is um and that so then what you would do is you'd want to just kind of come through you'd want to just kind of come through you'd want to just kind of come through and like and like and like kind of pick your your h2 tags so like kind of pick your your h2 tags so like kind of pick your your h2 tags so like you want your main keyword to be in an you want your main keyword to be in an you want your main keyword to be in an h1 tag you only want one of those then h1 tag you only want one of those then h1 tag you only want one of those then you want your you want your you want your um kind of the sub sub points to be h2

so tyler while you're doing that so tyler while you're doing that basically on page optimization is basically on page optimization is basically on page optimization is anything you can control anything you can control anything you can control on the website right on your website on the website right on your website on the website right on your website that's exactly right that's exactly right that's exactly right sweet what's the um what's the sweet what's the um what's the sweet what's the um what's the recommended optimum load speed you would recommended optimum load speed you would recommended optimum load speed you would say say say tyler uh you want anything under two tyler uh you want anything under two tyler uh you want anything under two seconds seconds seconds so anything under two seconds would be so anything under two seconds would be so anything under two seconds would be actually now i'm doing this quick so actually now i'm doing this quick so actually now i'm doing this quick so like if i was actually doing this i like if i was actually doing this i like if i was actually doing this i would have would have would have spent some more time on like making sure spent some more time on like making sure spent some more time on like making sure that it's like structurally it's that it's like structurally it's that it's like structurally it's kind of you know you know h1 kind of you know you know h1 kind of you know you know h1 h2 second main point and then h3 is h2 second main point and then h3 is h2 second main point and then h3 is under that and then under that and then under that and then you know another h2 would be like um you know another h2 would be like um you know another h2 would be like um ministries that would be an h2 and then ministries that would be an h2 and then ministries that would be an h2 and then underneath ministries you know young underneath ministries you know young underneath ministries you know young adults adults adults students children's those would be h3 so students children's those would be h3 so students children's those would be h3 so just just just conceptually so you understand how it conceptually so you understand how it conceptually so you understand how it works like there's a kind of a main works like there's a kind of a main works like there's a kind of a main category which is your category which is your category which is your your website your your page the purpose your website your your page the purpose your website your your page the purpose of your page of your page of your page and then like a subcategory would be and then like a subcategory would be and then like a subcategory would be ministries that would be an h2 ministries that would be an h2 ministries that would be an h2 and then um the actual ministry and then um the actual ministry and then um the actual ministry titles would be h3 so like like i said titles would be h3 so like like i said titles would be h3 so like like i said young adults young adults young adults students children's those would be h3s students children's those would be h3s students children's those would be h3s just so that you kind of understand from just so that you kind of understand from just so that you kind of understand from an organizational an organizational an organizational hierarchy perspective so upcoming events this would be an h2 so upcoming events this would be an h2 this is really cool because you're this is really cool because you're this is really cool because you're literally literally literally changing these tags in like less than changing these tags in like less than changing these tags in like less than two or three minutes two or three minutes two or three minutes so it's really neat so it's really neat so it's really neat really quick it just goes to show that really quick it just goes to show that really quick it just goes to show that the things that you know you're doing to the things that you know you're doing to the things that you know you're doing to improve seo right now are taking you i

improve seo right now are taking you i improve seo right now are taking you i mean we're going to do this within a mean we're going to do this within a mean we're going to do this within a hour span while teaching so yeah hour span while teaching so yeah hour span while teaching so yeah it's really cool how quick it can be it's really cool how quick it can be it's really cool how quick it can be done no go ahead i was gonna say again all of no go ahead i was gonna say again all of this um this um this um is in your seo training you did for cmu is in your seo training you did for cmu is in your seo training you did for cmu is that right is that right is that right yeah it is all in there yeah very cool yeah it is all in there yeah very cool yeah it is all in there yeah very cool yeah so yeah so yeah so we've got uh houston as in uh jordan we we've got uh houston as in uh jordan we we've got uh houston as in uh jordan we have a problem i don't know that have a problem i don't know that have a problem i don't know that that didn't update uh for some reason that didn't update uh for some reason that didn't update uh for some reason when i all like those when i all like those when i all like those changes that i just made watch um changes that i just made watch um changes that i just made watch um so i don't know if you want to take a so i don't know if you want to take a so i don't know if you want to take a look at that or send me another look at that or send me another look at that or send me another uh template that would be helpful um so okay so you guys generally get the so okay so you guys generally get the idea of how idea of how idea of how um how to you know manipulate um how to you know manipulate um how to you know manipulate h tags right but then um kind of more h tags right but then um kind of more h tags right but then um kind of more important than age tags important than age tags important than age tags are um like your meta titles and your are um like your meta titles and your are um like your meta titles and your meta descriptions meta descriptions meta descriptions so for example like if we're trying to so for example like if we're trying to so for example like if we're trying to you know rank for the term you know rank for the term you know rank for the term church in battle creek like we want that church in battle creek like we want that church in battle creek like we want that to be to be to be um the main title tag of or the main meta the main title tag of or the main meta title of title of title of that actual page and then we also want that actual page and then we also want that actual page and then we also want to try to incorporate it in the to try to incorporate it in the to try to incorporate it in the meta description um as much as we can meta description um as much as we can meta description um as much as we can um so if we let's see okay so none of my uh

okay so none of my uh changes are saving so we're going to changes are saving so we're going to changes are saving so we're going to everybody knows this is a demo site this everybody knows this is a demo site this everybody knows this is a demo site this isn't like uh isn't like uh isn't like uh yeah yeah and apparently it's broken right now so and apparently it's broken right now so i apologize for that so we're going to i apologize for that so we're going to i apologize for that so we're going to abort the demonstration abort the demonstration abort the demonstration and um i'm just going to go back to the and um i'm just going to go back to the and um i'm just going to go back to the audit and and uh audit and and uh audit and and uh show you guys kind of what what what i show you guys kind of what what what i show you guys kind of what what what i would have just changed so like the would have just changed so like the would have just changed so like the heading tags heading tags heading tags these would have all turned to green um these would have all turned to green um these would have all turned to green um which would then have probably bumped which would then have probably bumped which would then have probably bumped your score up to like a 60 your score up to like a 60 your score up to like a 60 and then when i added the the and then when i added the the and then when i added the the description description description um these would have all turned to green um these would have all turned to green um these would have all turned to green so talk about that real quick though so talk about that real quick though so talk about that real quick though talk about where the title tag and talk about where the title tag and talk about where the title tag and description end up at because description end up at because description end up at because you know many people might think okay you know many people might think okay you know many people might think okay well i'm changing the meta title well i'm changing the meta title well i'm changing the meta title description but what does that do so this is um so this is um the title and then this is the the title and then this is the the title and then this is the description description description um so basically you're um so basically you're um so basically you're kind of telling google like hey this is kind of telling google like hey this is kind of telling google like hey this is like the main point of this page like the main point of this page like the main point of this page um and it's that's what's gonna be um and it's that's what's gonna be um and it's that's what's gonna be reflected when somebody does a google reflected when somebody does a google reflected when somebody does a google search search search of that particular term of that particular term of that particular term and then the description is the and then the description is the and then the description is the information that is below it information that is below it information that is below it so um that's so um that's so um that's it's that's helpful and from helpful it's that's helpful and from helpful it's that's helpful and from helpful information because information because information because um like real humans see that information um like real humans see that information um like real humans see that information right so like you don't just want to right so like you don't just want to right so like you don't just want to like keyword stuff it like you it has to

like keyword stuff it like you it has to like keyword stuff it like you it has to make sense to humans make sense to humans make sense to humans and to google so you want to kind of and to google so you want to kind of and to google so you want to kind of think through that and then there are think through that and then there are think through that and then there are some there are some parameters some there are some parameters some there are some parameters um around that as well like um around that as well like um around that as well like you want to make sure that you know your you want to make sure that you know your you want to make sure that you know your your title is never more than 70 your title is never more than 70 your title is never more than 70 characters characters characters you want to kind of keep that in let's you want to kind of keep that in let's you want to kind of keep that in let's see you want to make sure see you want to make sure see you want to make sure that like it doesn't you know get cut that like it doesn't you know get cut that like it doesn't you know get cut off here you want to kind of fit it in off here you want to kind of fit it in off here you want to kind of fit it in there there there um and the description um and the description um and the description um really want to kind of keep that um really want to kind of keep that um really want to kind of keep that i don't know i mean i think it's 160 k i don't know i mean i think it's 160 k i don't know i mean i think it's 160 k under 160 character between 150 and 160 under 160 character between 150 and 160 under 160 character between 150 and 160 characters characters characters um is where you want to keep that so um um is where you want to keep that so um um is where you want to keep that so um that's kind of like the basic stuff that that's kind of like the basic stuff that that's kind of like the basic stuff that you want to do you want to go in and you want to do you want to go in and you want to do you want to go in and optimize your your h tags optimize your your h tags optimize your your h tags um and then your images are important um and then your images are important um and then your images are important like your your image like your your image like your your image url structure like most people are url structure like most people are url structure like most people are probably using probably using probably using a some sort of content management system a some sort of content management system a some sort of content management system that's going to have that's going to have that's going to have um it's going to attach a url to um it's going to attach a url to um it's going to attach a url to the image that you upload so you want to the image that you upload so you want to the image that you upload so you want to upload a specific upload a specific upload a specific file name church in battle creek upload file name church in battle creek upload file name church in battle creek upload that that that and then it's going to you know uh just and then it's going to you know uh just and then it's going to you know uh just kind of kind of kind of add additional um reinforcement so to add additional um reinforcement so to add additional um reinforcement so to speak speak speak that that's what that page is about that that's what that page is about that that's what that page is about specifically