How your Church Website can get you More Church Visitors 📈
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hey Welcome to our live here really hey Welcome to our live here really excited about today as we've got molly excited about today as we've got molly excited about today as we've got molly pellick in for the interview and uh hey pellick in for the interview and uh hey pellick in for the interview and uh hey you're going to want to make sure that you're going to want to make sure that you're going to want to make sure that you watch the full video today because you watch the full video today because you watch the full video today because we're going to help you get more we're going to help you get more we're going to help you get more visitors at your church help you visitors at your church help you visitors at your church help you optimize your website and also give you optimize your website and also give you optimize your website and also give you access to some Free Church growth access to some Free Church growth access to some Free Church growth resources so make sure you stick around resources so make sure you stick around resources so make sure you stick around for that like I said we've got molly for that like I said we've got molly for that like I said we've got molly pellek here on the interview and uh she pellek here on the interview and uh she pellek here on the interview and uh she helps churches all over the world get helps churches all over the world get helps churches all over the world get this wonderful thing called the Google this wonderful thing called the Google this wonderful thing called the Google Grant to again help you see more Grant to again help you see more Grant to again help you see more visitors on a weekend so we're going to visitors on a weekend so we're going to visitors on a weekend so we're going to be really excited to walk through some be really excited to walk through some be really excited to walk through some of that as well as your website so of that as well as your website so of that as well as your website so welcome Molly to the live here so glad welcome Molly to the live here so glad welcome Molly to the live here so glad to have you thanks Nathan yeah I'm to have you thanks Nathan yeah I'm to have you thanks Nathan yeah I'm excited to dive in and talk about excited to dive in and talk about excited to dive in and talk about basically using a website as a tool to basically using a website as a tool to basically using a website as a tool to get more people to show up at your get more people to show up at your get more people to show up at your church it's definitely one of those church it's definitely one of those church it's definitely one of those tools that we can set up and forget tools that we can set up and forget tools that we can set up and forget about but about but about but something that matters um and get more something that matters um and get more something that matters um and get more people to show up at our churches and we people to show up at our churches and we people to show up at our churches and we have a whole bunch of resources to help have a whole bunch of resources to help have a whole bunch of resources to help make that happen so I'm going to dive make that happen so I'm going to dive make that happen so I'm going to dive right into the presentation here right into the presentation here right into the presentation here um well like I said we're going to be um well like I said we're going to be um well like I said we're going to be talking about how to get more Church talking about how to get more Church talking about how to get more Church visitors visitors visitors um and we'll go through this um and we'll go through this um and we'll go through this presentation I've got some practical presentation I've got some practical presentation I've got some practical tips that we're going to share like very tips that we're going to share like very tips that we're going to share like very actionable steps you can take on your actionable steps you can take on your actionable steps you can take on your website pages to make website pages to make website pages to make um this super easy to implement so um this super easy to implement so um this super easy to implement so um first of all we're talking about the um first of all we're talking about the um first of all we're talking about the website and Google ads we'll be covering website and Google ads we'll be covering website and Google ads we'll be covering why you need a good website will help um why you need a good website will help um why you need a good website will help um help you create a website that helps help you create a website that helps help you create a website that helps people take the next steps that website people take the next steps that website people take the next steps that website sort of moving them at our church we sort of moving them at our church we sort of moving them at our church we always say helping people move toward always say helping people move toward always say helping people move toward God or moving together is better so God or moving together is better so God or moving together is better so that's what we're trying to do with the
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that's what we're trying to do with the that's what we're trying to do with the website we'll talk about optimizing that website we'll talk about optimizing that website we'll talk about optimizing that website for Google ads to specifically website for Google ads to specifically website for Google ads to specifically get you more visitors to show up at the get you more visitors to show up at the get you more visitors to show up at the church how to increase that website church how to increase that website church how to increase that website traffic and then how to do all of this traffic and then how to do all of this traffic and then how to do all of this with your current website with no with your current website with no with your current website with no additional advertising budget because additional advertising budget because additional advertising budget because that's something I hear a lot from that's something I hear a lot from that's something I hear a lot from churches is either we're not in a churches is either we're not in a churches is either we're not in a position to switch websites right now position to switch websites right now position to switch websites right now maybe we will be down the road but what maybe we will be down the road but what maybe we will be down the road but what can I do right now also though a lot of can I do right now also though a lot of can I do right now also though a lot of churches come to us and say hey I don't churches come to us and say hey I don't churches come to us and say hey I don't have thousands of dollars to spend on have thousands of dollars to spend on have thousands of dollars to spend on Advertising so how can I do this with my Advertising so how can I do this with my Advertising so how can I do this with my current advertising budget and that's current advertising budget and that's current advertising budget and that's something that the Google ad Grant something that the Google ad Grant something that the Google ad Grant unlocks now Molly I do I do want to ask unlocks now Molly I do I do want to ask unlocks now Molly I do I do want to ask you sorry to interrupt you here but you sorry to interrupt you here but you sorry to interrupt you here but you're good uh so so I know that we work you're good uh so so I know that we work you're good uh so so I know that we work together and but I'm also a teaching together and but I'm also a teaching together and but I'm also a teaching Pastor so I'm project manager Pastor so I'm project manager Pastor so I'm project manager um but I also am a teaching pastor at a um but I also am a teaching pastor at a um but I also am a teaching pastor at a local church here in Kansas City local church here in Kansas City local church here in Kansas City um and I I can think of the question um and I I can think of the question um and I I can think of the question maybe that some pastors church leaders maybe that some pastors church leaders maybe that some pastors church leaders are asking right now like is this super are asking right now like is this super are asking right now like is this super technical or is this doable for them technical or is this doable for them technical or is this doable for them like how deep like you have to have an like how deep like you have to have an like how deep like you have to have an I.T degree or something to make this I.T degree or something to make this I.T degree or something to make this possible I'm just wondering like how possible I'm just wondering like how possible I'm just wondering like how complicated this is no this is complicated this is no this is complicated this is no this is definitely doable for anybody the um definitely doable for anybody the um definitely doable for anybody the um action steps we're going to share at the action steps we're going to share at the action steps we're going to share at the end of this are very practical like end of this are very practical like end of this are very practical like change this thing to look this way it's change this thing to look this way it's change this thing to look this way it's going to be very going to be very going to be very um simple actionable stuff there's um simple actionable stuff there's um simple actionable stuff there's definitely you know 301 401 level stuff definitely you know 301 401 level stuff definitely you know 301 401 level stuff that you can do as well but a lot of that you can do as well but a lot of that you can do as well but a lot of Stuff how to optimize your website and Stuff how to optimize your website and Stuff how to optimize your website and stuff can be done by anybody with any stuff can be done by anybody with any stuff can be done by anybody with any website website website um just making those consistent small um just making those consistent small um just making those consistent small steps forward like we always say steps forward like we always say steps forward like we always say um so we're going to be sharing things
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um so we're going to be sharing things um so we're going to be sharing things that that that even if you don't have a master's degree even if you don't have a master's degree even if you don't have a master's degree in web design or computers or digital in web design or computers or digital in web design or computers or digital advertising you can still definitely do advertising you can still definitely do advertising you can still definitely do this stuff at your church okay good this stuff at your church okay good this stuff at your church okay good because I actually added that to the because I actually added that to the because I actually added that to the slide yeah that's okay I don't either so slide yeah that's okay I don't either so slide yeah that's okay I don't either so um we talk a lot about sort of who is um we talk a lot about sort of who is um we talk a lot about sort of who is this for um and like I said is this for this for um and like I said is this for this for um and like I said is this for um I should have added this like you um I should have added this like you um I should have added this like you mentioned um it's it's not just for mentioned um it's it's not just for mentioned um it's it's not just for people who know all of the technical people who know all of the technical people who know all of the technical details of everything details of everything details of everything um it's definitely for people who just um it's definitely for people who just um it's definitely for people who just want to keep making those small want to keep making those small want to keep making those small consistent steps forward in their web consistent steps forward in their web consistent steps forward in their web presence um in their advertising presence um in their advertising presence um in their advertising presence for any pastors church leaders presence for any pastors church leaders presence for any pastors church leaders who want to reach more people who want to reach more people who want to reach more people um people who feel like the best kept um people who feel like the best kept um people who feel like the best kept secret in town that's something that I secret in town that's something that I secret in town that's something that I hear pastors and church leaders say a hear pastors and church leaders say a hear pastors and church leaders say a lot is well I just feel like the best lot is well I just feel like the best lot is well I just feel like the best kept secret in town like nobody actually kept secret in town like nobody actually kept secret in town like nobody actually knows about my church so that's knows about my church so that's knows about my church so that's something we're going to be talking something we're going to be talking something we're going to be talking about how to make sure you're not the about how to make sure you're not the about how to make sure you're not the best kept secret in town and then for best kept secret in town and then for best kept secret in town and then for people who want to see more people show people who want to see more people show people who want to see more people show up at Ministries and events a lot of up at Ministries and events a lot of up at Ministries and events a lot of churches host events and Ministries that churches host events and Ministries that churches host events and Ministries that maybe are not as well attended as they maybe are not as well attended as they maybe are not as well attended as they would like maybe your church is offering would like maybe your church is offering would like maybe your church is offering some great kids ministry awesome small some great kids ministry awesome small some great kids ministry awesome small groups and there just aren't new people groups and there just aren't new people groups and there just aren't new people showing up and that's something that showing up and that's something that showing up and that's something that optimizing your website will really help optimizing your website will really help optimizing your website will really help with so we'll Dive Right In Here with so we'll Dive Right In Here with so we'll Dive Right In Here um this is just a quick example of what um this is just a quick example of what um this is just a quick example of what website traffic can look like before and website traffic can look like before and website traffic can look like before and after Google ads um this is the amount after Google ads um this is the amount after Google ads um this is the amount of people on a website before Google ads of people on a website before Google ads of people on a website before Google ads and this is the same website after and this is the same website after and this is the same website after Google ads started running you can see Google ads started running you can see Google ads started running you can see that almost immediate increase that almost immediate increase that almost immediate increase um that dashed blue line is what it um that dashed blue line is what it um that dashed blue line is what it looked like the month before or I think looked like the month before or I think looked like the month before or I think this is a year view yeah this is a this is a year view yeah this is a this is a year view yeah this is a Year's view um to give us a little more
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Year's view um to give us a little more Year's view um to give us a little more data here data here data here um so yeah on just real quick I mean one um so yeah on just real quick I mean one um so yeah on just real quick I mean one that looks like you know my heartbeat or that looks like you know my heartbeat or that looks like you know my heartbeat or something something something um and then it got it then I drank some um and then it got it then I drank some um and then it got it then I drank some caffeine or something there um but is is caffeine or something there um but is is caffeine or something there um but is is the spike basically like every Sunday the spike basically like every Sunday the spike basically like every Sunday um okay so every Sunday you can kind of um okay so every Sunday you can kind of um okay so every Sunday you can kind of see that people visit your site more at see that people visit your site more at see that people visit your site more at least in in this case you're pulling least in in this case you're pulling least in in this case you're pulling from that and then once you activate it from that and then once you activate it from that and then once you activate it um the Google ads is that correct would um the Google ads is that correct would um the Google ads is that correct would you turn those on now all of a sudden you turn those on now all of a sudden you turn those on now all of a sudden you're seeing boom a lot more visitors you're seeing boom a lot more visitors you're seeing boom a lot more visitors to this particular site so okay okay to this particular site so okay okay to this particular site so okay okay I mean even quadruple on some I mean even quadruple on some I mean even quadruple on some pages when you look at the stats on it pages when you look at the stats on it pages when you look at the stats on it um and it continues to spike on Sundays um and it continues to spike on Sundays um and it continues to spike on Sundays which is ideal that's how we want it to which is ideal that's how we want it to which is ideal that's how we want it to be set up because we really want we want be set up because we really want we want be set up because we really want we want people seeing your website every single people seeing your website every single people seeing your website every single day we want people being invited to your day we want people being invited to your day we want people being invited to your church every single day but specifically church every single day but specifically church every single day but specifically the more people we can get there on the more people we can get there on the more people we can get there on Sundays means the more people actually Sundays means the more people actually Sundays means the more people actually show up to a weekend service at your show up to a weekend service at your show up to a weekend service at your church so yes church so yes church so yes yeah and it's kind of cool yeah and it's kind of cool yeah and it's kind of cool um you know where a physical location um you know where a physical location um you know where a physical location like even if a church is you know tucked like even if a church is you know tucked like even if a church is you know tucked behind uh you know a building or it's in behind uh you know a building or it's in behind uh you know a building or it's in a neighborhood or close by neighborhood a neighborhood or close by neighborhood a neighborhood or close by neighborhood it's not like next to a a major highway it's not like next to a a major highway it's not like next to a a major highway or something it's almost like this is or something it's almost like this is or something it's almost like this is the way to put them out on the highway the way to put them out on the highway the way to put them out on the highway you know it's it's it makes them so much you know it's it's it makes them so much you know it's it's it makes them so much more visible and and you might be more visible and and you might be more visible and and you might be covering specifically what you mean by covering specifically what you mean by covering specifically what you mean by Google ads for just some people that Google ads for just some people that Google ads for just some people that maybe don't know exactly like are you maybe don't know exactly like are you maybe don't know exactly like are you covering that later I don't want to jump covering that later I don't want to jump covering that later I don't want to jump ahead we're going to dive into that yeah ahead we're going to dive into that yeah ahead we're going to dive into that yeah okay okay cool cool okay okay cool cool okay okay cool cool okay so let's um I actually do have some
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okay so let's um I actually do have some okay so let's um I actually do have some resources that we wanted to share we put resources that we wanted to share we put resources that we wanted to share we put together a special set of resources for together a special set of resources for together a special set of resources for everybody everybody everybody um watching this video it's a whole um watching this video it's a whole um watching this video it's a whole bunch of our top Google ad resources bunch of our top Google ad resources bunch of our top Google ad resources um slides from this presentation how to um slides from this presentation how to um slides from this presentation how to apply for the Google ad Grant um and we apply for the Google ad Grant um and we apply for the Google ad Grant um and we threw in a bunch of our other Church threw in a bunch of our other Church threw in a bunch of our other Church growth resources as well growth resources as well growth resources as well um just for churches who want to grow um just for churches who want to grow um just for churches who want to grow who want to not be the best kept secret who want to not be the best kept secret who want to not be the best kept secret in town um you can go ahead and text in town um you can go ahead and text in town um you can go ahead and text free to that number on the screen I free to that number on the screen I free to that number on the screen I actually have a little Banner that pops actually have a little Banner that pops actually have a little Banner that pops up there so text free to up there so text free to up there so text free to 417-204-5153 it will send you back a 417-204-5153 it will send you back a 417-204-5153 it will send you back a form and you will be able to activate form and you will be able to activate form and you will be able to activate your free account which gets you access your free account which gets you access your free account which gets you access to like all of this is for free to like all of this is for free to like all of this is for free application guide slides from this application guide slides from this application guide slides from this presentation presentation presentation um and in this presentation we're going um and in this presentation we're going um and in this presentation we're going to be covering practical steps to to be covering practical steps to to be covering practical steps to optimize your website and get more optimize your website and get more optimize your website and get more traffic to your website traffic to your website traffic to your website um so definitely go ahead text free um so definitely go ahead text free um so definitely go ahead text free um or come back to that we'll cover that um or come back to that we'll cover that um or come back to that we'll cover that later as well but just want to mention later as well but just want to mention later as well but just want to mention that all of those resources are free for that all of those resources are free for that all of those resources are free for everybody watching so let's dive into everybody watching so let's dive into everybody watching so let's dive into our first point is why is a website even our first point is why is a website even our first point is why is a website even important I hear a lot of churches say important I hear a lot of churches say important I hear a lot of churches say well you know we have a website we don't well you know we have a website we don't well you know we have a website we don't really care we don't really update it really care we don't really update it really care we don't really update it that much it's not really that huge part that much it's not really that huge part that much it's not really that huge part of what we do of what we do of what we do um but websites are super important um but websites are super important um but websites are super important because around 9 billion people make because around 9 billion people make because around 9 billion people make Google searches every single day okay so Google searches every single day okay so Google searches every single day okay so it's nine billion searches that happen it's nine billion searches that happen it's nine billion searches that happen per day that's not like per week per per day that's not like per week per per day that's not like per week per month that is 9 billion month that is 9 billion month that is 9 billion things are typed into Google every things are typed into Google every things are typed into Google every single day Google is the most visited single day Google is the most visited single day Google is the most visited website out there 63 of those searches website out there 63 of those searches website out there 63 of those searches are made on mobile phones are made on mobile phones are made on mobile phones um so you know pull out your phone um so you know pull out your phone um so you know pull out your phone looking for a restaurant looking for looking for a restaurant looking for looking for a restaurant looking for whatever 63 of people are doing that on
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whatever 63 of people are doing that on whatever 63 of people are doing that on their phone versus computer their phone versus computer their phone versus computer um and 84 of people who are surveyed use um and 84 of people who are surveyed use um and 84 of people who are surveyed use Google three or more times per day now Google three or more times per day now Google three or more times per day now that felt low to me I know that I use that felt low to me I know that I use that felt low to me I know that I use Google probably like a hundred times per Google probably like a hundred times per Google probably like a hundred times per day day day um but I know that takes into account um but I know that takes into account um but I know that takes into account um you know different access to the um you know different access to the um you know different access to the internet all of that but the reason that internet all of that but the reason that internet all of that but the reason that this matters to churches so all of those this matters to churches so all of those this matters to churches so all of those are interesting statistics but that are interesting statistics but that are interesting statistics but that matters to us as churches because when matters to us as churches because when matters to us as churches because when people look for something they turn to people look for something they turn to people look for something they turn to Google so in an Ideal World people would Google so in an Ideal World people would Google so in an Ideal World people would be looking for Hope and they would say be looking for Hope and they would say be looking for Hope and they would say you know what the Church offers hope let you know what the Church offers hope let you know what the Church offers hope let me show up but a lot of people don't me show up but a lot of people don't me show up but a lot of people don't know that they're not familiar with the know that they're not familiar with the know that they're not familiar with the church they don't maybe they have a bad church they don't maybe they have a bad church they don't maybe they have a bad experience with the church but they are experience with the church but they are experience with the church but they are looking for different things maybe looking for different things maybe looking for different things maybe they're looking for events for their they're looking for events for their they're looking for events for their kids places to go this weekend and they kids places to go this weekend and they kids places to go this weekend and they turn to Google that's when people are turn to Google that's when people are turn to Google that's when people are looking for something you know it's just looking for something you know it's just looking for something you know it's just Instinct at this point right you're Instinct at this point right you're Instinct at this point right you're looking for a restaurant the first thing looking for a restaurant the first thing looking for a restaurant the first thing you do you pull out your phone you you do you pull out your phone you you do you pull out your phone you Google search restaurants near me Google search restaurants near me Google search restaurants near me um so we know that the church has um so we know that the church has um so we know that the church has answers to the Deep needs that people answers to the Deep needs that people answers to the Deep needs that people are searching the Deep questions that are searching the Deep questions that are searching the Deep questions that people are asking we know that the people are asking we know that the people are asking we know that the church holds those answers but we it's church holds those answers but we it's church holds those answers but we it's really hard for us to answer those really hard for us to answer those really hard for us to answer those questions if we're not showing up in questions if we're not showing up in questions if we're not showing up in those 9 billion Google searches per day those 9 billion Google searches per day those 9 billion Google searches per day we want to make sure the church is we want to make sure the church is we want to make sure the church is showing up showing up showing up um if you want to go a little more on um if you want to go a little more on um if you want to go a little more on the marketing side of this we can think the marketing side of this we can think the marketing side of this we can think of it as like a marketing funnel and of it as like a marketing funnel and of it as like a marketing funnel and they said I know you and I have talked a they said I know you and I have talked a they said I know you and I have talked a lot about this but the idea of like lot about this but the idea of like lot about this but the idea of like getting somebody who knows nothing about getting somebody who knows nothing about getting somebody who knows nothing about your church how do you get that person your church how do you get that person your church how do you get that person to show up get connected and actually to show up get connected and actually to show up get connected and actually want to engage with your church so want to engage with your church so want to engage with your church so people aren't going to be aware of your people aren't going to be aware of your people aren't going to be aware of your church if they're if your website church if they're if your website church if they're if your website doesn't show up like you're saying the
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doesn't show up like you're saying the doesn't show up like you're saying the um we can't all be on a highway very um we can't all be on a highway very um we can't all be on a highway very visible I know your church is really visible I know your church is really visible I know your church is really visible my church is not we're more on a visible my church is not we're more on a visible my church is not we're more on a back road and people we don't get as back road and people we don't get as back road and people we don't get as many people driving by as you do many people driving by as you do many people driving by as you do um so which is I I think like uh you um so which is I I think like uh you um so which is I I think like uh you know what's the the saying the the best know what's the the saying the the best know what's the the saying the the best place to hide a dead body is on page two place to hide a dead body is on page two place to hide a dead body is on page two okay you know and most most times you okay you know and most most times you okay you know and most most times you know um churches are on page two or 15 know um churches are on page two or 15 know um churches are on page two or 15 or 30. exactly um and and this is how to or 30. exactly um and and this is how to or 30. exactly um and and this is how to get on page one you know so you're get on page one you know so you're get on page one you know so you're invisible I know you'll cover that here invisible I know you'll cover that here invisible I know you'll cover that here yeah but and you need to be on page one yeah but and you need to be on page one yeah but and you need to be on page one I mean like if you think about if you're I mean like if you think about if you're I mean like if you think about if you're looking for sushi near me right and looking for sushi near me right and looking for sushi near me right and you're looking at sushi restaurants you're looking at sushi restaurants you're looking at sushi restaurants you're not going to scroll through like you're not going to scroll through like you're not going to scroll through like 200 Google search results right you're 200 Google search results right you're 200 Google search results right you're probably going to look at those first probably going to look at those first probably going to look at those first few results look at the reviews that few results look at the reviews that few results look at the reviews that they get say yeah that sushi place looks they get say yeah that sushi place looks they get say yeah that sushi place looks great the pictures look great it looks great the pictures look great it looks great the pictures look great it looks like somewhere that my family would like like somewhere that my family would like like somewhere that my family would like and you're just gonna go there and you're just gonna go there and you're just gonna go there um so you definitely need to make sure um so you definitely need to make sure um so you definitely need to make sure that you're showing up on the first page that you're showing up on the first page that you're showing up on the first page of Google you need to be at the top of of Google you need to be at the top of of Google you need to be at the top of that first page of Google that first page of Google that first page of Google um and I know we we have a comment here um and I know we we have a comment here um and I know we we have a comment here about infinite scroll versus Pages it about infinite scroll versus Pages it about infinite scroll versus Pages it technically is an infinite scroll but technically is an infinite scroll but technically is an infinite scroll but Google still breaks it down into what Google still breaks it down into what Google still breaks it down into what they sort of consider like page sections they sort of consider like page sections they sort of consider like page sections so there'll be a section that says um it so there'll be a section that says um it so there'll be a section that says um it will basically prompt people on will basically prompt people on will basically prompt people on additional things they could Google additional things they could Google additional things they could Google search they'll scroll through about 10 search they'll scroll through about 10 search they'll scroll through about 10 to 15 results they'll hit this like to 15 results they'll hit this like to 15 results they'll hit this like suggested searches that's where people's suggested searches that's where people's suggested searches that's where people's mind like switches to this is the next mind like switches to this is the next mind like switches to this is the next page and that's where people won't page and that's where people won't page and that's where people won't scroll past so you need to be like above scroll past so you need to be like above scroll past so you need to be like above those suggested searches those suggested searches those suggested searches um the suggested searches also prompt um the suggested searches also prompt um the suggested searches also prompt them to make different searches meaning
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them to make different searches meaning them to make different searches meaning if you're not showing up above that at if you're not showing up above that at if you're not showing up above that at that point they're probably just going that point they're probably just going that point they're probably just going to make a different search and move on to make a different search and move on to make a different search and move on so you need to make sure you're in those so you need to make sure you're in those so you need to make sure you're in those first 10 to 15 results I would say make first 10 to 15 results I would say make first 10 to 15 results I would say make sure you're in the first one to three sure you're in the first one to three sure you're in the first one to three results in my mind if you are not in the results in my mind if you are not in the results in my mind if you are not in the first one to three results you're first one to three results you're first one to three results you're probably not going to be clicked on at probably not going to be clicked on at probably not going to be clicked on at least when I go Google search I am not least when I go Google search I am not least when I go Google search I am not looking for the 10th sushi place I'm looking for the 10th sushi place I'm looking for the 10th sushi place I'm looking for the very best top sushi looking for the very best top sushi looking for the very best top sushi place so I'm making sure you're at the place so I'm making sure you're at the place so I'm making sure you're at the top top top um of that search that website that you um of that search that website that you um of that search that website that you create then has the ability to help them create then has the ability to help them create then has the ability to help them become interested decide to come to the become interested decide to come to the become interested decide to come to the church and then get them to take action church and then get them to take action church and then get them to take action if they just show up on your website if they just show up on your website if they just show up on your website they never come to your church and they they never come to your church and they they never come to your church and they never you know watch a sermon and they never you know watch a sermon and they never you know watch a sermon and they never plan their visit and you never get never plan their visit and you never get never plan their visit and you never get their phone number like that's not that their phone number like that's not that their phone number like that's not that useful to you or to them maybe they get useful to you or to them maybe they get useful to you or to them maybe they get inspired by a sermon but you can't inspired by a sermon but you can't inspired by a sermon but you can't actually disciple those people and be in actually disciple those people and be in actually disciple those people and be in relationship with them unless they walk relationship with them unless they walk relationship with them unless they walk through the doors of the church so through the doors of the church so through the doors of the church so um let's see um let's see um let's see um okay so yeah having an effective um okay so yeah having an effective um okay so yeah having an effective website means that you answer people's website means that you answer people's website means that you answer people's questions it means that they know about questions it means that they know about questions it means that they know about your church they feel welcome and want your church they feel welcome and want your church they feel welcome and want to visit it helps people take those next to visit it helps people take those next to visit it helps people take those next steps and it gives you the ability to steps and it gives you the ability to steps and it gives you the ability to run free Google ads so you can only run run free Google ads so you can only run run free Google ads so you can only run Google ad Grant if you have an effective Google ad Grant if you have an effective Google ad Grant if you have an effective high quality website Google will not let high quality website Google will not let high quality website Google will not let you use that money to advertise your you use that money to advertise your you use that money to advertise your Facebook page your YouTube page they Facebook page your YouTube page they Facebook page your YouTube page they require that you are using it to require that you are using it to require that you are using it to advertise your website and if you try to advertise your website and if you try to advertise your website and if you try to use it to advertise anything else Google use it to advertise anything else Google use it to advertise anything else Google shuts down the account so it is like shuts down the account so it is like shuts down the account so it is like super important that you have a high super important that you have a high super important that you have a high quality website that you run those ads quality website that you run those ads quality website that you run those ads to that website to that website to that website um because that gives you the um because that gives you the um because that gives you the opportunity to start relationships and opportunity to start relationships and opportunity to start relationships and do ministry imagine if hundreds more
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do ministry imagine if hundreds more do ministry imagine if hundreds more people saw your website every single people saw your website every single people saw your website every single week that's hundreds more potential week that's hundreds more potential week that's hundreds more potential people that could get connected and get people that could get connected and get people that could get connected and get into that funnel as we might call it or into that funnel as we might call it or into that funnel as we might call it or Like A discipleship pathway ultimately Like A discipleship pathway ultimately Like A discipleship pathway ultimately yeah it kind of reminds me of uh like yeah it kind of reminds me of uh like yeah it kind of reminds me of uh like uber like on Uber and some of those uber like on Uber and some of those uber like on Uber and some of those Rideshare Rideshare Rideshare um platforms you have to have a certain um platforms you have to have a certain um platforms you have to have a certain quality of car like it can only be so quality of car like it can only be so quality of car like it can only be so old it has to meet certain requirements old it has to meet certain requirements old it has to meet certain requirements and or else you can't participate in and or else you can't participate in and or else you can't participate in that and that's kind of the same idea I that and that's kind of the same idea I that and that's kind of the same idea I think is what you're saying here is you think is what you're saying here is you think is what you're saying here is you can't participate in the grant you can't can't participate in the grant you can't can't participate in the grant you can't get the grant unless your website meets get the grant unless your website meets get the grant unless your website meets certain standards exactly yeah if it's certain standards exactly yeah if it's certain standards exactly yeah if it's not high quality even if you were to get not high quality even if you were to get not high quality even if you were to get the grant Google's just not going to the grant Google's just not going to the grant Google's just not going to show your ads to people because if you show your ads to people because if you show your ads to people because if you think from Google's perspective they're think from Google's perspective they're think from Google's perspective they're all about making sure that the person all about making sure that the person all about making sure that the person searching Google gets a high quality searching Google gets a high quality searching Google gets a high quality result result result um because that's what people are um because that's what people are um because that's what people are looking for and that's what keeps people looking for and that's what keeps people looking for and that's what keeps people coming back to Google so if your coming back to Google so if your coming back to Google so if your website's low quality they're just not website's low quality they're just not website's low quality they're just not going to show it to people even if you going to show it to people even if you going to show it to people even if you run ads to that website you're still not run ads to that website you're still not run ads to that website you're still not going to appear in search results going to appear in search results going to appear in search results because they're going to say yeah low because they're going to say yeah low because they're going to say yeah low quality website nobody's gonna actually quality website nobody's gonna actually quality website nobody's gonna actually like care about that no one's actually like care about that no one's actually like care about that no one's actually going to want that website right I mean going to want that website right I mean going to want that website right I mean that's what we're going to be covering that's what we're going to be covering that's what we're going to be covering is how to make that like in Practical is how to make that like in Practical is how to make that like in Practical terms I know it's easy to say have a terms I know it's easy to say have a terms I know it's easy to say have a high quality web site but like how can high quality web site but like how can high quality web site but like how can you actually have a high quality website you actually have a high quality website you actually have a high quality website that's what we're going to talk about so that's what we're going to talk about so that's what we're going to talk about so that's what we're diving into next is that's what we're diving into next is that's what we're diving into next is how to actually optimize your website how to actually optimize your website how to actually optimize your website for Google ads this is important even if for Google ads this is important even if for Google ads this is important even if you're not running Google ads because you're not running Google ads because you're not running Google ads because anybody coming to your website whether anybody coming to your website whether anybody coming to your website whether that's through an organic search a that's through an organic search a that's through an organic search a Facebook post you made Google ads any Facebook post you made Google ads any Facebook post you made Google ads any way that they land on your website if way that they land on your website if way that they land on your website if your website's not optimized they're not
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your website's not optimized they're not your website's not optimized they're not going to actually take action and going to actually take action and going to actually take action and connect with you so I've seen a lot of connect with you so I've seen a lot of connect with you so I've seen a lot of websites Church websites included that websites Church websites included that websites Church websites included that you go to the page and it's just too you go to the page and it's just too you go to the page and it's just too confusing or you're not sure what you're confusing or you're not sure what you're confusing or you're not sure what you're supposed to do or you know maybe I supposed to do or you know maybe I supposed to do or you know maybe I definitely have this happen when I'm definitely have this happen when I'm definitely have this happen when I'm looking for restaurants I can't find the looking for restaurants I can't find the looking for restaurants I can't find the menu anywhere like the restaurant menu menu anywhere like the restaurant menu menu anywhere like the restaurant menu right and I'm like I don't know if I right and I'm like I don't know if I right and I'm like I don't know if I want to eat there can't find their menu want to eat there can't find their menu want to eat there can't find their menu I just hit the back button within like I just hit the back button within like I just hit the back button within like 10 seconds I move on to the next one 10 seconds I move on to the next one 10 seconds I move on to the next one probably less than 10 seconds probably less than 10 seconds probably less than 10 seconds um so it's super important to make sure um so it's super important to make sure um so it's super important to make sure your website's optimized it will help your website's optimized it will help your website's optimized it will help move you to the top of the Google search move you to the top of the Google search move you to the top of the Google search results like we talked about because results like we talked about because results like we talked about because people click on top results people click on top results people click on top results um those Google ads are free so this is um those Google ads are free so this is um those Google ads are free so this is not something that you have to you know not something that you have to you know not something that you have to you know budget like I don't know thousand budget like I don't know thousand budget like I don't know thousand dollars a month to do Google ads this is dollars a month to do Google ads this is dollars a month to do Google ads this is something that's free that is built in something that's free that is built in something that's free that is built in in your Google nonprofits account in your Google nonprofits account in your Google nonprofits account um make sure that you show up when um make sure that you show up when um make sure that you show up when people are searching but like I said people are searching but like I said people are searching but like I said Those ads don't perform well on low Those ads don't perform well on low Those ads don't perform well on low quality websites so you have to make quality websites so you have to make quality websites so you have to make sure that you have a high quality sure that you have a high quality sure that you have a high quality website website website um okay the first part of having a high um okay the first part of having a high um okay the first part of having a high quality website is having a page it's quality website is having a page it's quality website is having a page it's called a landing page is that page where called a landing page is that page where called a landing page is that page where somebody lands when they're searching somebody lands when they're searching somebody lands when they're searching for a topic it has to be relevant to one for a topic it has to be relevant to one for a topic it has to be relevant to one topic so this is not a page that lists topic so this is not a page that lists topic so this is not a page that lists all 30 things that your Church offers all 30 things that your Church offers all 30 things that your Church offers that's great you can have that page out that's great you can have that page out that's great you can have that page out there especially for people in your there especially for people in your there especially for people in your church maybe they want to see a full church maybe they want to see a full church maybe they want to see a full list for the new person who's searching list for the new person who's searching list for the new person who's searching for something for their kids if they for something for their kids if they for something for their kids if they come across a list of 30 different come across a list of 30 different come across a list of 30 different things to click on they're going to just things to click on they're going to just things to click on they're going to just leave that page they're going to be like leave that page they're going to be like leave that page they're going to be like oh my gosh this is overwhelming nope you
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oh my gosh this is overwhelming nope you oh my gosh this is overwhelming nope you want a page about one topic and you want want a page about one topic and you want want a page about one topic and you want to make sure that when they search for to make sure that when they search for to make sure that when they search for that topic they land on that page you that topic they land on that page you that topic they land on that page you don't want to run an ad for kids don't want to run an ad for kids don't want to run an ad for kids ministry and send them to your home page ministry and send them to your home page ministry and send them to your home page and make them have to dig around for and make them have to dig around for and make them have to dig around for kids ministry information you want to kids ministry information you want to kids ministry information you want to make sure that when they search for kids make sure that when they search for kids make sure that when they search for kids ministry they land on the kids ministry ministry they land on the kids ministry ministry they land on the kids ministry page page page um um um yeah I was just gonna say um one time I yeah I was just gonna say um one time I yeah I was just gonna say um one time I heard people talk about like mental heard people talk about like mental heard people talk about like mental calories and if you're if you're making calories and if you're if you're making calories and if you're if you're making people click several times deep into people click several times deep into people click several times deep into your website to find something likely your website to find something likely your website to find something likely they're gonna give up and I know that they're gonna give up and I know that they're gonna give up and I know that sounds so like you know oh gosh is it sounds so like you know oh gosh is it sounds so like you know oh gosh is it really that hard but I mean when you really that hard but I mean when you really that hard but I mean when you factor in like all day long we're on factor in like all day long we're on factor in like all day long we're on computers and digital uh devices uh you computers and digital uh devices uh you computers and digital uh devices uh you know it can be kind of tiring sometimes know it can be kind of tiring sometimes know it can be kind of tiring sometimes it's just you're trying to find it's just you're trying to find it's just you're trying to find something and I've had to click several something and I've had to click several something and I've had to click several times you know if we can make it easy times you know if we can make it easy times you know if we can make it easy for people to get there I mean if I'm for people to get there I mean if I'm for people to get there I mean if I'm hearing you right that's essentially hearing you right that's essentially hearing you right that's essentially what you're doing is like okay I click what you're doing is like okay I click what you're doing is like okay I click on it from Google and then boom I'm on it from Google and then boom I'm on it from Google and then boom I'm there I got the information that's there I got the information that's there I got the information that's exactly right because if they have to exactly right because if they have to exactly right because if they have to dig around dig around dig around um it's something like most people won't um it's something like most people won't um it's something like most people won't take more than two clicks I think so take more than two clicks I think so take more than two clicks I think so once they've clicked the Google ads you once they've clicked the Google ads you once they've clicked the Google ads you need to make sure that they actually see need to make sure that they actually see need to make sure that they actually see the information that they're looking for the information that they're looking for the information that they're looking for um because if you think about like if um because if you think about like if um because if you think about like if you went to a church website and you you went to a church website and you you went to a church website and you never visited the church before and you never visited the church before and you never visited the church before and you clicked and it said you know you're clicked and it said you know you're clicked and it said you know you're looking for something for your kids looking for something for your kids looking for something for your kids right your kids want to have something right your kids want to have something right your kids want to have something to do this weekend you click and there's to do this weekend you click and there's to do this weekend you click and there's some information about the small groups some information about the small groups some information about the small groups maybe and then like a whole bunch of maybe and then like a whole bunch of maybe and then like a whole bunch of other stuff and you're like I don't know other stuff and you're like I don't know other stuff and you're like I don't know is any of this for my kids maybe you is any of this for my kids maybe you is any of this for my kids maybe you scroll for a second and if kids ministry scroll for a second and if kids ministry scroll for a second and if kids ministry is not obvious you're going to move on is not obvious you're going to move on is not obvious you're going to move on and find a different website right
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and find a different website right and find a different website right that's like the biggest thing to that's like the biggest thing to that's like the biggest thing to emphasize is like make sure that when emphasize is like make sure that when emphasize is like make sure that when you run Google ads or you post a link on you run Google ads or you post a link on you run Google ads or you post a link on Facebook or you're showing up in search Facebook or you're showing up in search Facebook or you're showing up in search results make sure that you actually have results make sure that you actually have results make sure that you actually have information about the thing that people information about the thing that people information about the thing that people are searching you don't want one page are searching you don't want one page are searching you don't want one page with all the information that's what with all the information that's what with all the information that's what landing pages do um I put some landing landing pages do um I put some landing landing pages do um I put some landing page examples here um sort of what that page examples here um sort of what that page examples here um sort of what that could look like you can always look at could look like you can always look at could look like you can always look at beliefchurch.com as an example beliefchurch.com as an example beliefchurch.com as an example um but basically like these landing um but basically like these landing um but basically like these landing pages somebody clicked through they want pages somebody clicked through they want pages somebody clicked through they want to like plan their visit to a church to like plan their visit to a church to like plan their visit to a church right that's what we're talking about right that's what we're talking about right that's what we're talking about here here here um okay the very first thing they see is um okay the very first thing they see is um okay the very first thing they see is come to church with me this Sunday it's come to church with me this Sunday it's come to church with me this Sunday it's this Sunday here's a video about it is this Sunday here's a video about it is this Sunday here's a video about it is it your first time hey maybe you've been it your first time hey maybe you've been it your first time hey maybe you've been a few times plan your visit now and they a few times plan your visit now and they a few times plan your visit now and they can click and do it there's no question can click and do it there's no question can click and do it there's no question about what they're supposed to be doing about what they're supposed to be doing about what they're supposed to be doing or you know should I plan my visit or or you know should I plan my visit or or you know should I plan my visit or should I do this nope very clear that's should I do this nope very clear that's should I do this nope very clear that's what they're going to be doing and the what they're going to be doing and the what they're going to be doing and the same thing applies to every topic that same thing applies to every topic that same thing applies to every topic that you want to be advertising you want to be advertising you want to be advertising um here's another example of an Easter um here's another example of an Easter um here's another example of an Easter landing page um I know Easter is a big landing page um I know Easter is a big landing page um I know Easter is a big season for churches but having a landing season for churches but having a landing season for churches but having a landing page like this can help you get more page like this can help you get more page like this can help you get more unchurched people to show up at Easter unchurched people to show up at Easter unchurched people to show up at Easter um so you'd want to run Google ads send um so you'd want to run Google ads send um so you'd want to run Google ads send them to a page like this when people are them to a page like this when people are them to a page like this when people are searching for Easter events so don't be searching for Easter events so don't be searching for Easter events so don't be advertising small groups and send them advertising small groups and send them advertising small groups and send them to this page it's going to confuse to this page it's going to confuse to this page it's going to confuse people advertise Easter keywords people advertise Easter keywords people advertise Easter keywords specifically and then we always talk specifically and then we always talk specifically and then we always talk about an offer stack right like why about an offer stack right like why about an offer stack right like why should somebody actually want to come should somebody actually want to come should somebody actually want to come well we're going to have 5 000 Easter well we're going to have 5 000 Easter well we're going to have 5 000 Easter eggs 10 000 pieces of candy free eggs 10 000 pieces of candy free eggs 10 000 pieces of candy free pictures of the Easter bunny you know pictures of the Easter bunny you know pictures of the Easter bunny you know blah blah blah and then it says plan blah blah blah and then it says plan blah blah blah and then it says plan your visit now like get take that next your visit now like get take that next your visit now like get take that next action step if you want to come here's
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action step if you want to come here's action step if you want to come here's what you should do what you should do what you should do um that offer stack is like uh rate the um that offer stack is like uh rate the um that offer stack is like uh rate the first thing they see on this page right first thing they see on this page right first thing they see on this page right they see we're having a giant Easter egg they see we're having a giant Easter egg they see we're having a giant Easter egg hunt here's why you'd want to come so on hunt here's why you'd want to come so on hunt here's why you'd want to come so on on that like uh yeah what I was gonna on that like uh yeah what I was gonna on that like uh yeah what I was gonna say is I notice when I'm searching for say is I notice when I'm searching for say is I notice when I'm searching for things and I'm I'm going through web things and I'm I'm going through web things and I'm I'm going through web pages I don't really read I'm more pages I don't really read I'm more pages I don't really read I'm more scammed and and I find that things that scammed and and I find that things that scammed and and I find that things that aren't scannable especially when I'm aren't scannable especially when I'm aren't scannable especially when I'm just looking for information it's just looking for information it's just looking for information it's different if I'm like reading an article different if I'm like reading an article different if I'm like reading an article or something but like if I'm searching or something but like if I'm searching or something but like if I'm searching for new information trying to figure for new information trying to figure for new information trying to figure something out something out something out um wanting quick you know like what is um wanting quick you know like what is um wanting quick you know like what is this about like I'm just gonna scan and this about like I'm just gonna scan and this about like I'm just gonna scan and again I think it comes down to those again I think it comes down to those again I think it comes down to those mental calories it's like I don't want mental calories it's like I don't want mental calories it's like I don't want to waste so many mental calories I only to waste so many mental calories I only to waste so many mental calories I only have so many in a day uh that I want to have so many in a day uh that I want to have so many in a day uh that I want to use and I don't want to use a ton on use and I don't want to use a ton on use and I don't want to use a ton on this just trying to find fast this just trying to find fast this just trying to find fast information so uh you know that offer information so uh you know that offer information so uh you know that offer stack really helps with that and you stack really helps with that and you stack really helps with that and you know I can quickly just say oh I can see know I can quickly just say oh I can see know I can quickly just say oh I can see what this is about this looks cool yeah what this is about this looks cool yeah what this is about this looks cool yeah and I like think of that especially for and I like think of that especially for and I like think of that especially for like think of maybe a mom who's worked like think of maybe a mom who's worked like think of maybe a mom who's worked all day gets home from work is like oh all day gets home from work is like oh all day gets home from work is like oh my gosh I don't have anything to do with my gosh I don't have anything to do with my gosh I don't have anything to do with the kids this weekend let's find some the kids this weekend let's find some the kids this weekend let's find some activities she's probably exhausted activities she's probably exhausted activities she's probably exhausted she's taking care of her kids she's not she's taking care of her kids she's not she's taking care of her kids she's not going to be reading and article like you going to be reading and article like you going to be reading and article like you said right she's not going to say oh let said right she's not going to say oh let said right she's not going to say oh let me find an article with a hundred me find an article with a hundred me find an article with a hundred different options for my kids she's different options for my kids she's different options for my kids she's going to Google search where I take my going to Google search where I take my going to Google search where I take my kids this weekend and you want your kids this weekend and you want your kids this weekend and you want your church showing up at the top of that and church showing up at the top of that and church showing up at the top of that and then you want a quick list of reasons to then you want a quick list of reasons to then you want a quick list of reasons to show up that she can scan through and go show up that she can scan through and go show up that she can scan through and go yeah Easter eggs candy yeah my kids yeah Easter eggs candy yeah my kids yeah Easter eggs candy yeah my kids would love that right so and I mean that would love that right so and I mean that would love that right so and I mean that applies to dads that applies to
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applies to dads that applies to applies to dads that applies to grandparents that applies to anybody grandparents that applies to anybody grandparents that applies to anybody looking for something whatever point in looking for something whatever point in looking for something whatever point in their day there's usually not a point in their day there's usually not a point in their day there's usually not a point in your day where you're looking for your day where you're looking for your day where you're looking for something specific on Google and you say something specific on Google and you say something specific on Google and you say yeah and I can spend the next hour yeah and I can spend the next hour yeah and I can spend the next hour finding that thing that I need right finding that thing that I need right finding that thing that I need right you're probably looking to find that in you're probably looking to find that in you're probably looking to find that in five minutes get the next step figure five minutes get the next step figure five minutes get the next step figure out where to be out where to be out where to be um you know figure out where to take um you know figure out where to take um you know figure out where to take your kids or figure out what small group your kids or figure out what small group your kids or figure out what small group to attend or find an inspiring sermon to attend or find an inspiring sermon to attend or find an inspiring sermon you don't want to read a full article if you don't want to read a full article if you don't want to read a full article if you're actually looking for a specific you're actually looking for a specific you're actually looking for a specific thing so and I think you know right thing so and I think you know right thing so and I think you know right wrong or otherwise I think it's going to wrong or otherwise I think it's going to wrong or otherwise I think it's going to impact the credibility of that impact the credibility of that impact the credibility of that organization like if I'm you know back organization like if I'm you know back organization like if I'm you know back to the sushi restaurant right to the sushi restaurant right to the sushi restaurant right um you know if I find it using and I um you know if I find it using and I um you know if I find it using and I feel frustrated by the experience I feel frustrated by the experience I feel frustrated by the experience I think I probably subconsciously think think I probably subconsciously think think I probably subconsciously think well they don't they're not a good well they don't they're not a good well they don't they're not a good restaurant when in fact they might be restaurant when in fact they might be restaurant when in fact they might be great you know they could be incredible great you know they could be incredible great you know they could be incredible and have great food but I'm left with and have great food but I'm left with and have great food but I'm left with the impression a little bit frustrated the impression a little bit frustrated the impression a little bit frustrated that I couldn't get the information I that I couldn't get the information I that I couldn't get the information I wanted and I think the same can apply wanted and I think the same can apply wanted and I think the same can apply for those that are searching for you for those that are searching for you for those that are searching for you know a church and their experience on know a church and their experience on know a church and their experience on the website impacts The credibility of the website impacts The credibility of the website impacts The credibility of that church and so just making that that that church and so just making that that that church and so just making that that information accessible easy for people information accessible easy for people information accessible easy for people that are new to the website to find and that are new to the website to find and that are new to the website to find and digest quickly I think is going to help digest quickly I think is going to help digest quickly I think is going to help The credibility of your church and again The credibility of your church and again The credibility of your church and again more likely for them to trust you and more likely for them to trust you and more likely for them to trust you and and show up on a weekend right and yeah and show up on a weekend right and yeah and show up on a weekend right and yeah and like you said like that sort of that and like you said like that sort of that and like you said like that sort of that first impression right this is the first impression right this is the first impression right this is the impression of how they feel when they impression of how they feel when they impression of how they feel when they interact with your church if I spend 20 interact with your church if I spend 20 interact with your church if I spend 20 minutes looking for a website or a menu minutes looking for a website or a menu minutes looking for a website or a menu on someone's website which I wouldn't do on someone's website which I wouldn't do on someone's website which I wouldn't do I would just leave the website before
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I would just leave the website before I would just leave the website before that but if I had to spend 20 minutes that but if I had to spend 20 minutes that but if I had to spend 20 minutes looking for the website or the menu I looking for the website or the menu I looking for the website or the menu I think in the back of my mind I'm going think in the back of my mind I'm going think in the back of my mind I'm going it takes a long time to do something it takes a long time to do something it takes a long time to do something with this organization if I'm I'm going with this organization if I'm I'm going with this organization if I'm I'm going to be there is it going to take me a to be there is it going to take me a to be there is it going to take me a long time to get my food like you know long time to get my food like you know long time to get my food like you know is the whole experience going to be this is the whole experience going to be this is the whole experience going to be this long drawn out thing because the website long drawn out thing because the website long drawn out thing because the website is the first impression of what it's is the first impression of what it's is the first impression of what it's like to interact with you so it's super like to interact with you so it's super like to interact with you so it's super important to make sure that like you important to make sure that like you important to make sure that like you were saying that impression is like what were saying that impression is like what were saying that impression is like what you want to represent easy to find you want to represent easy to find you want to represent easy to find information information sounds great man information information sounds great man information information sounds great man yeah I want to take my kids here I want yeah I want to take my kids here I want yeah I want to take my kids here I want to take my family here like something to take my family here like something to take my family here like something like that right right yep yep like that right right yep yep like that right right yep yep um so we also really encourage you to um so we also really encourage you to um so we also really encourage you to have a call to action button on the have a call to action button on the have a call to action button on the landing page landing page landing page um so that means that you know somebody um so that means that you know somebody um so that means that you know somebody looks at the website and they just say looks at the website and they just say looks at the website and they just say oh that easter event looks fun and then oh that easter event looks fun and then oh that easter event looks fun and then they leave chances are on Easter they're they leave chances are on Easter they're they leave chances are on Easter they're going to forget to show up going to forget to show up going to forget to show up um so you want some way to get connected um so you want some way to get connected um so you want some way to get connected with them answer any questions they have with them answer any questions they have with them answer any questions they have in advance in advance in advance um get that connection that relationship um get that connection that relationship um get that connection that relationship started even before they show up and started even before they show up and started even before they show up and that's what a call to action button can that's what a call to action button can that's what a call to action button can do you want it to be a button that do you want it to be a button that do you want it to be a button that stands out so on this example here it stands out so on this example here it stands out so on this example here it says red plan your visit now button when says red plan your visit now button when says red plan your visit now button when they click on that it pops up a little they click on that it pops up a little they click on that it pops up a little pop-up asking them to plan their visit pop-up asking them to plan their visit pop-up asking them to plan their visit this pop-up is designed by text in this pop-up is designed by text in this pop-up is designed by text in church and it's very simple right it church and it's very simple right it church and it's very simple right it asks first name and last name then moves asks first name and last name then moves asks first name and last name then moves on to the next step and asks their email on to the next step and asks their email on to the next step and asks their email then asks their phone number and Texan then asks their phone number and Texan then asks their phone number and Texan church has tested this a whole bunch church has tested this a whole bunch church has tested this a whole bunch just to make sure that every question just to make sure that every question just to make sure that every question and every stage on that connect card is and every stage on that connect card is and every stage on that connect card is the easiest and simplest it can be to the easiest and simplest it can be to the easiest and simplest it can be to get you the most conversions or get you get you the most conversions or get you get you the most conversions or get you the most relationships started so make the most relationships started so make the most relationships started so make sure that you have a great connect card
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sure that you have a great connect card sure that you have a great connect card built in I would not have it like leave built in I would not have it like leave built in I would not have it like leave the page and go to a different page with the page and go to a different page with the page and go to a different page with a card that kind of makes people feel a card that kind of makes people feel a card that kind of makes people feel like the experience has broken up a like the experience has broken up a like the experience has broken up a little I also wouldn't have a form pop little I also wouldn't have a form pop little I also wouldn't have a form pop up with all of the questions at the same up with all of the questions at the same up with all of the questions at the same time that's overwhelming and I wouldn't time that's overwhelming and I wouldn't time that's overwhelming and I wouldn't have like if you click play in your have like if you click play in your have like if you click play in your visit now I wouldn't have another pop-up visit now I wouldn't have another pop-up visit now I wouldn't have another pop-up that comes up and says do you you want that comes up and says do you you want that comes up and says do you you want to plan your visit because I've seen to plan your visit because I've seen to plan your visit because I've seen that before and it makes people like that before and it makes people like that before and it makes people like second guess like do I want to plan my second guess like do I want to plan my second guess like do I want to plan my visit you want it when they click the visit you want it when they click the visit you want it when they click the button that okay I've planned my visit button that okay I've planned my visit button that okay I've planned my visit like I'm in I'm planning my visit yeah like I'm in I'm planning my visit yeah like I'm in I'm planning my visit yeah it kind of goes back to that mental it kind of goes back to that mental it kind of goes back to that mental calories thing it's just exactly and calories thing it's just exactly and calories thing it's just exactly and when I click it I don't have to click when I click it I don't have to click when I click it I don't have to click something again yeah the simplest thing something again yeah the simplest thing something again yeah the simplest thing possible when they're on the website possible when they're on the website possible when they're on the website um and then you want to reference that um and then you want to reference that um and then you want to reference that call to action in your Google ads so call to action in your Google ads so call to action in your Google ads so make sure that whatever your call to make sure that whatever your call to make sure that whatever your call to action is whether that's plan your visit action is whether that's plan your visit action is whether that's plan your visit now whether that's pre-register your now whether that's pre-register your now whether that's pre-register your kids whether that's sign up for this kids whether that's sign up for this kids whether that's sign up for this event I mean maybe like whatever that event I mean maybe like whatever that event I mean maybe like whatever that happens to be right because it's going happens to be right because it's going happens to be right because it's going to be different for every single ad or to be different for every single ad or to be different for every single ad or page you're running make sure you page you're running make sure you page you're running make sure you reference that in the Google ad or if reference that in the Google ad or if reference that in the Google ad or if you're using a Facebook post or however you're using a Facebook post or however you're using a Facebook post or however you're getting people to that page you're getting people to that page you're getting people to that page reference it so a great Google ad would reference it so a great Google ad would reference it so a great Google ad would say looking for things to do with your say looking for things to do with your say looking for things to do with your kids plan your visit now and then when kids plan your visit now and then when kids plan your visit now and then when you land on the page it's like oh plan you land on the page it's like oh plan you land on the page it's like oh plan your visit now yeah they already told me your visit now yeah they already told me your visit now yeah they already told me to do that that makes sense it's just to do that that makes sense it's just to do that that makes sense it's just sort of that continuity or that sort of that continuity or that sort of that continuity or that consistency throughout all of it gives consistency throughout all of it gives consistency throughout all of it gives you some credibility you some credibility you some credibility um and the more people question it like um and the more people question it like um and the more people question it like is this legit should I do that the more is this legit should I do that the more is this legit should I do that the more mental calories they're using and the mental calories they're using and the mental calories they're using and the more likely they are to just leave the more likely they are to just leave the more likely they are to just leave the page so that's really important this is page so that's really important this is page so that's really important this is a list of all of the different types of a list of all of the different types of a list of all of the different types of website Pages we recommend now obviously
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website Pages we recommend now obviously website Pages we recommend now obviously not every Church offers every single one not every Church offers every single one not every Church offers every single one of these Ministries of these Ministries of these Ministries um you know maybe some Churches have a um you know maybe some Churches have a um you know maybe some Churches have a great Men's Ministry and some don't great Men's Ministry and some don't great Men's Ministry and some don't that's okay but if your Church offers that's okay but if your Church offers that's okay but if your Church offers one of these things you should have a one of these things you should have a one of these things you should have a page for it on your website and you page for it on your website and you page for it on your website and you should be running both Google traffic should be running both Google traffic should be running both Google traffic and other traffic like social media and other traffic like social media and other traffic like social media traffic to that page these are all traffic to that page these are all traffic to that page these are all things that people search on Google things that people search on Google things that people search on Google people are looking for a church people people are looking for a church people people are looking for a church people are looking for events in their area are looking for events in their area are looking for events in their area they're looking for community prayer they're looking for community prayer they're looking for community prayer things to do with their kids inspiration things to do with their kids inspiration things to do with their kids inspiration things for their students College things for their students College things for their students College Ministry is a highly searched one Ministry is a highly searched one Ministry is a highly searched one different events things like that all of different events things like that all of different events things like that all of these things if your church can answer these things if your church can answer these things if your church can answer one of these needs make sure you have a one of these needs make sure you have a one of these needs make sure you have a page about it and make sure you're page about it and make sure you're page about it and make sure you're sending traffic to that page these are sending traffic to that page these are sending traffic to that page these are all things that we know people are all things that we know people are all things that we know people are Google searching there's hundreds of Google searching there's hundreds of Google searching there's hundreds of other things people are Google searching other things people are Google searching other things people are Google searching as well but I know this is a list that as well but I know this is a list that as well but I know this is a list that includes probably most churches do at includes probably most churches do at includes probably most churches do at least 10 of the things on this list so least 10 of the things on this list so least 10 of the things on this list so make sure that if you're doing these make sure that if you're doing these make sure that if you're doing these things that you have a page for it and things that you have a page for it and things that you have a page for it and that you're using free Google ads to get that you're using free Google ads to get that you're using free Google ads to get people to that page because that doesn't people to that page because that doesn't people to that page because that doesn't cost you anything you just set up a page cost you anything you just set up a page cost you anything you just set up a page with those things that we talked about with those things that we talked about with those things that we talked about like the call to action and everything like the call to action and everything like the call to action and everything and then make sure you have those pages and then make sure you have those pages and then make sure you have those pages and then send that traffic there and get and then send that traffic there and get and then send that traffic there and get people to plan their visit connect people to plan their visit connect people to plan their visit connect something like that so is it kind of something like that so is it kind of something like that so is it kind of like um you know if Google is the the like um you know if Google is the the like um you know if Google is the the big interstate highway that everybody's big interstate highway that everybody's big interstate highway that everybody's traveling on you know they're going to traveling on you know they're going to traveling on you know they're going to Google and this is almost like the Google and this is almost like the Google and this is almost like the ability to put an exit ramp on the ability to put an exit ramp on the ability to put an exit ramp on the highway highway highway um and to put a sign saying you know um and to put a sign saying you know um and to put a sign saying you know whatever Easter or fall festival and whatever Easter or fall festival and whatever Easter or fall festival and then people can see that from the then people can see that from the then people can see that from the highway and then exit and that road
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highway and then exit and that road highway and then exit and that road leads directly to your website leads directly to your website leads directly to your website um you know so maybe it's like this the um you know so maybe it's like this the um you know so maybe it's like this the more of those you have the more more of those you have the more more of those you have the more opportunities people have to get off the opportunities people have to get off the opportunities people have to get off the highway get onto highway get onto highway get onto um you know whatever exit you designate um you know whatever exit you designate um you know whatever exit you designate and then lead ultimately to your website and then lead ultimately to your website and then lead ultimately to your website yep exactly you are like crushing these yep exactly you are like crushing these yep exactly you are like crushing these analogies I'm really glad they just pop analogies I'm really glad they just pop analogies I'm really glad they just pop in my yeah no and that's a Perfect Analogy yeah no and that's a Perfect Analogy right like every single one of these right like every single one of these right like every single one of these they're all gonna have different calls they're all gonna have different calls they're all gonna have different calls to action right if you're exiting the to action right if you're exiting the to action right if you're exiting the highway on the sermon series ramp highway on the sermon series ramp highway on the sermon series ramp um playing your visit might not be the um playing your visit might not be the um playing your visit might not be the call to action it might be subscribed to call to action it might be subscribed to call to action it might be subscribed to our YouTube channel or sign up for our YouTube channel or sign up for our YouTube channel or sign up for updates about sermons or like something updates about sermons or like something updates about sermons or like something right it might be a different call to right it might be a different call to right it might be a different call to action action action um the car show okay maybe you don't um the car show okay maybe you don't um the car show okay maybe you don't want them to plan their visit on a want them to plan their visit on a want them to plan their visit on a Sunday you want them to register to come Sunday you want them to register to come Sunday you want them to register to come to the car show like whatever it is you to the car show like whatever it is you to the car show like whatever it is you want to format that that um call to want to format that that um call to want to format that that um call to action or whatever button you put on the action or whatever button you put on the action or whatever button you put on the page you want to format that around page you want to format that around page you want to format that around whatever the next step would be when whatever the next step would be when whatever the next step would be when somebody landed on this page so somebody landed on this page so somebody landed on this page so somebody's Google searching a topic somebody's Google searching a topic somebody's Google searching a topic think from their perspective right think from their perspective right think from their perspective right they're searching for things to do with they're searching for things to do with they're searching for things to do with their students and then you're like okay their students and then you're like okay their students and then you're like okay they search student things they landed they search student things they landed they search student things they landed on my student page well the next thing on my student page well the next thing on my student page well the next thing they probably want to do is like connect they probably want to do is like connect they probably want to do is like connect with a student Pastor or they're with a student Pastor or they're with a student Pastor or they're searching things for um I don't know searching things for um I don't know searching things for um I don't know let's see out of this list like let's see out of this list like let's see out of this list like community help like um maybe food pantry community help like um maybe food pantry community help like um maybe food pantry or some sort of resource for the or some sort of resource for the or some sort of resource for the community community community um they Google searched that they landed um they Google searched that they landed um they Google searched that they landed on your page they might not want to plan on your page they might not want to plan on your page they might not want to plan a visit to Sunday at this point they a visit to Sunday at this point they a visit to Sunday at this point they might want to like sign up to get help might want to like sign up to get help might want to like sign up to get help or get connected with someone who can
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or get connected with someone who can or get connected with someone who can help so think from their perspective of help so think from their perspective of help so think from their perspective of like somebody who searched this thing like somebody who searched this thing like somebody who searched this thing what is the right call to action that what is the right call to action that what is the right call to action that they want to take like what is the next they want to take like what is the next they want to take like what is the next step that would feel most natural step that would feel most natural step that would feel most natural because somebody who searched for your because somebody who searched for your because somebody who searched for your car show if you're like and plan your car show if you're like and plan your car show if you're like and plan your visit to Sunday they're probably gonna visit to Sunday they're probably gonna visit to Sunday they're probably gonna say wait a minute wait a minute I just say wait a minute wait a minute I just say wait a minute wait a minute I just wanted to show up at a car show like I wanted to show up at a car show like I wanted to show up at a car show like I don't I don't know if I want to come on don't I don't know if I want to come on don't I don't know if I want to come on Sunday yet so make sure that your call Sunday yet so make sure that your call Sunday yet so make sure that your call to action actually connects to the thing to action actually connects to the thing to action actually connects to the thing that they're going to be that they're going to be that they're going to be um and what they could do is you know um and what they could do is you know um and what they could do is you know maybe eventually all of these lead to maybe eventually all of these lead to maybe eventually all of these lead to plan your visit at some point to where plan your visit at some point to where plan your visit at some point to where yes you know the call to action for the yes you know the call to action for the yes you know the call to action for the car show is to come to the car show car show is to come to the car show car show is to come to the car show those that come to the car show there's those that come to the car show there's those that come to the car show there's um a giveaway for everybody and you they um a giveaway for everybody and you they um a giveaway for everybody and you they hear their contact information with you hear their contact information with you hear their contact information with you or sign something or whatever and that or sign something or whatever and that or sign something or whatever and that goes into an automated workflow that goes into an automated workflow that goes into an automated workflow that eventually invites them to a Sunday eventually invites them to a Sunday eventually invites them to a Sunday something like that so eventually leads something like that so eventually leads something like that so eventually leads to that point or a divorce care hey come to that point or a divorce care hey come to that point or a divorce care hey come on Tuesday night to our divorce care on Tuesday night to our divorce care on Tuesday night to our divorce care then from there the you know the the then from there the you know the the then from there the you know the the instructor invites them to you know instructor invites them to you know instructor invites them to you know Sunday you know something like that to Sunday you know something like that to Sunday you know something like that to where it always eventually funnels to where it always eventually funnels to where it always eventually funnels to your Sunday experience your Sunday experience your Sunday experience um but maybe that is not the first call um but maybe that is not the first call um but maybe that is not the first call to action yes and we definitely want it to action yes and we definitely want it to action yes and we definitely want it to be funneling to a Sunday experience to be funneling to a Sunday experience to be funneling to a Sunday experience ultimately because somebody can show up ultimately because somebody can show up ultimately because somebody can show up at your car show and that's great but if at your car show and that's great but if at your car show and that's great but if that's the only connection that you have that's the only connection that you have that's the only connection that you have with them that's the only time you ever with them that's the only time you ever with them that's the only time you ever talk to them like you probably haven't talk to them like you probably haven't talk to them like you probably haven't gotten an opportunity to share Jesus gotten an opportunity to share Jesus gotten an opportunity to share Jesus with them and to disciple them right so with them and to disciple them right so with them and to disciple them right so ultimately as a church we know that we ultimately as a church we know that we ultimately as a church we know that we want these people showing up on a Sunday want these people showing up on a Sunday want these people showing up on a Sunday morning that we want to share the gospel morning that we want to share the gospel morning that we want to share the gospel we want them to know Jesus at the end of we want them to know Jesus at the end of we want them to know Jesus at the end of the day that's what saves them that's
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the day that's what saves them that's the day that's what saves them that's what gives them hope that's the ultimate what gives them hope that's the ultimate what gives them hope that's the ultimate hope that they need but a lot of those hope that they need but a lot of those hope that they need but a lot of those people probably wouldn't show up on a people probably wouldn't show up on a people probably wouldn't show up on a Sunday morning for the first time right Sunday morning for the first time right Sunday morning for the first time right or maybe you know they're they don't or maybe you know they're they don't or maybe you know they're they don't know anything about Jesus so they just know anything about Jesus so they just know anything about Jesus so they just want to check out some sermon series want to check out some sermon series want to check out some sermon series first and see if that's something that first and see if that's something that first and see if that's something that they want to show up for and then they they want to show up for and then they they want to show up for and then they see you on stage and they're like man see you on stage and they're like man see you on stage and they're like man Pastor Nathan's really relatable I could Pastor Nathan's really relatable I could Pastor Nathan's really relatable I could show up to that church you know so these show up to that church you know so these show up to that church you know so these could be a great could be a great could be a great um that whole funnel we talked about of um that whole funnel we talked about of um that whole funnel we talked about of like the Google ad leads to the website like the Google ad leads to the website like the Google ad leads to the website and we'll talk about that a little more and we'll talk about that a little more and we'll talk about that a little more um that funnel continues too they show um that funnel continues too they show um that funnel continues too they show up on a Sunday or they show up in an up on a Sunday or they show up in an up on a Sunday or they show up in an event get invited to a Sunday they you event get invited to a Sunday they you event get invited to a Sunday they you know hopefully give their life to Jesus know hopefully give their life to Jesus know hopefully give their life to Jesus they get connected to a discipleship they get connected to a discipleship they get connected to a discipleship small group small group small group um they go through maybe a next steps um they go through maybe a next steps um they go through maybe a next steps next move kind of class they get next move kind of class they get next move kind of class they get baptized like we want to help them baptized like we want to help them baptized like we want to help them continue continue continue um we always say that you know moving um we always say that you know moving um we always say that you know moving helping people move to our god that's helping people move to our god that's helping people move to our god that's what we want to do but maybe moving what we want to do but maybe moving what we want to do but maybe moving toward God for some of those people toward God for some of those people toward God for some of those people looks like a Google search for a fall looks like a Google search for a fall looks like a Google search for a fall festival and a fun event for their kids festival and a fun event for their kids festival and a fun event for their kids where they enter to win a prize and now where they enter to win a prize and now where they enter to win a prize and now you have their information and you can you have their information and you can you have their information and you can call them and build a relationship so call them and build a relationship so call them and build a relationship so yep yeah this is um I would build Pages yep yeah this is um I would build Pages yep yeah this is um I would build Pages for every single one of these these for every single one of these these for every single one of these these would be landing pages on your website would be landing pages on your website would be landing pages on your website um some are obviously going to be um some are obviously going to be um some are obviously going to be seasonal but if your Church offers one seasonal but if your Church offers one seasonal but if your Church offers one of these have a landing page for it run of these have a landing page for it run of these have a landing page for it run Google traffic to that page the Google Google traffic to that page the Google Google traffic to that page the Google traffic is totally free if you're using traffic is totally free if you're using traffic is totally free if you're using the Google ad Grant make sure that the Google ad Grant make sure that the Google ad Grant make sure that you're promoting this because all of you're promoting this because all of you're promoting this because all of these things are things that people are these things are things that people are these things are things that people are Google searching Google searching Google searching so all right let's see we've got some so all right let's see we've got some so all right let's see we've got some stories of how people are using Google stories of how people are using Google stories of how people are using Google ads um here at Jen's Church um she said ads um here at Jen's Church um she said ads um here at Jen's Church um she said they used nine thousand dollars of their
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they used nine thousand dollars of their they used nine thousand dollars of their Grant um they had four times the turnout Grant um they had four times the turnout Grant um they had four times the turnout of their Fall Festival so this um Fall of their Fall Festival so this um Fall of their Fall Festival so this um Fall Festival they built a page for it they Festival they built a page for it they Festival they built a page for it they got people to pre-register got people to pre-register got people to pre-register um and then those people a lot of those um and then those people a lot of those um and then those people a lot of those have become regular tenders so like we have become regular tenders so like we have become regular tenders so like we were talking about those people may not were talking about those people may not were talking about those people may not have showed up on a Sunday but um have showed up on a Sunday but um have showed up on a Sunday but um ultimately they came to the Fall ultimately they came to the Fall ultimately they came to the Fall Festival they got connected and they got Festival they got connected and they got Festival they got connected and they got connected to the church a lot of people connected to the church a lot of people connected to the church a lot of people share stories like this um one person share stories like this um one person share stories like this um one person saying they've seen an uptick in their saying they've seen an uptick in their saying they've seen an uptick in their plan of visits some of those visitors plan of visits some of those visitors plan of visits some of those visitors that plan visits come through the doors that plan visits come through the doors that plan visits come through the doors ultimately make decisions for Christ so ultimately make decisions for Christ so ultimately make decisions for Christ so that's that funnel that we're talking that's that funnel that we're talking that's that funnel that we're talking about and I know sometimes it can feel about and I know sometimes it can feel about and I know sometimes it can feel like like like too simplified I guess to call it a too simplified I guess to call it a too simplified I guess to call it a funnel But ultimately that's what funnel But ultimately that's what funnel But ultimately that's what discipleship is is it's getting somebody discipleship is is it's getting somebody discipleship is is it's getting somebody to know Jesus and helping them move to know Jesus and helping them move to know Jesus and helping them move closer to Jesus that's what we're trying closer to Jesus that's what we're trying closer to Jesus that's what we're trying to do to do to do um Doug's Church they are saying is open um Doug's Church they are saying is open um Doug's Church they are saying is open doors Reach people that they were never doors Reach people that they were never doors Reach people that they were never able to reach otherwise able to reach otherwise able to reach otherwise um and basically free money to reach um and basically free money to reach um and basically free money to reach more people in their Community that's more people in their Community that's more people in their Community that's what the Google ads can do you have to what the Google ads can do you have to what the Google ads can do you have to have those pages built though the Google have those pages built though the Google have those pages built though the Google ads don't work without the pages which ads don't work without the pages which ads don't work without the pages which is why the website optimization is so is why the website optimization is so is why the website optimization is so important important important um this church had a food pantry they um this church had a food pantry they um this church had a food pantry they joined grow we made Google ads for them joined grow we made Google ads for them joined grow we made Google ads for them um they ended up with so many requests um they ended up with so many requests um they ended up with so many requests that they had to pause Those ads for a that they had to pause Those ads for a that they had to pause Those ads for a little while just because so many people little while just because so many people little while just because so many people in the area had a need and those people in the area had a need and those people in the area had a need and those people in the area who are in need weren't in the area who are in need weren't in the area who are in need weren't connecting with their Church before connecting with their Church before connecting with their Church before because they didn't know that the church because they didn't know that the church because they didn't know that the church offered a food pantry so that's the offered a food pantry so that's the offered a food pantry so that's the power of using the Google ad to show up power of using the Google ad to show up power of using the Google ad to show up on that page I love this one this is on that page I love this one this is on that page I love this one this is somebody who is searching for anxiety somebody who is searching for anxiety somebody who is searching for anxiety support groups nearby their hope groups support groups nearby their hope groups support groups nearby their hope groups came up um this is somebody who was came up um this is somebody who was came up um this is somebody who was really struggling got connected with the
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really struggling got connected with the really struggling got connected with the group joined a young adults group group joined a young adults group group joined a young adults group accepted Jesus and now is able to accepted Jesus and now is able to accepted Jesus and now is able to continue that discipleship pathway that continue that discipleship pathway that continue that discipleship pathway that they have at their Church um all because they have at their Church um all because they have at their Church um all because their Church showed up when that person their Church showed up when that person their Church showed up when that person was looking for anxiety support so they was looking for anxiety support so they was looking for anxiety support so they were showing up in the support group were showing up in the support group were showing up in the support group results wow yeah I know that one's like results wow yeah I know that one's like results wow yeah I know that one's like man that makes it worth it right there man that makes it worth it right there man that makes it worth it right there right right but each one of these right right but each one of these right right but each one of these stories so these are like three stories so these are like three stories so these are like three practical steps that I would take on practical steps that I would take on practical steps that I would take on every web page is make sure your page is every web page is make sure your page is every web page is make sure your page is related to one topic because for that related to one topic because for that related to one topic because for that person who is searching for anxiety person who is searching for anxiety person who is searching for anxiety support if he had landed on a page about support if he had landed on a page about support if he had landed on a page about every Ministry the Church offers he's every Ministry the Church offers he's every Ministry the Church offers he's probably not going to read all those probably not going to read all those probably not going to read all those he's probably going to go back and find he's probably going to go back and find he's probably going to go back and find a different web page right so make sure a different web page right so make sure a different web page right so make sure it's related to one topic make sure it it's related to one topic make sure it it's related to one topic make sure it answers that why like why should people answers that why like why should people answers that why like why should people come have that offer stack that we come have that offer stack that we come have that offer stack that we talked about photos of smiling faces talked about photos of smiling faces talked about photos of smiling faces like I've seen so many web pages that like I've seen so many web pages that like I've seen so many web pages that don't have any pictures and I look and don't have any pictures and I look and don't have any pictures and I look and I'm like I don't know if I'm gonna fit I'm like I don't know if I'm gonna fit I'm like I don't know if I'm gonna fit in there I don't know if I want to show in there I don't know if I want to show in there I don't know if I want to show up like I have no idea what it would up like I have no idea what it would up like I have no idea what it would look like to walk in so pictures of look like to walk in so pictures of look like to walk in so pictures of people smiling they look angry right people smiling they look angry right people smiling they look angry right you're like I don't know if I'm going you're like I don't know if I'm going you're like I don't know if I'm going there there there um and then that call to action whether um and then that call to action whether um and then that call to action whether that's plan a visit register for the car that's plan a visit register for the car that's plan a visit register for the car show get connected with the group like show get connected with the group like show get connected with the group like whatever that call to action happens to whatever that call to action happens to whatever that call to action happens to be for that page plan a visit is the be for that page plan a visit is the be for that page plan a visit is the most effective one to put across all most effective one to put across all most effective one to put across all pages but some pages are going to pages but some pages are going to pages but some pages are going to require their own sort of custom call to require their own sort of custom call to require their own sort of custom call to action I guess reference that in the action I guess reference that in the action I guess reference that in the Google ads so make sure that your Google Google ads so make sure that your Google Google ads so make sure that your Google ad actually says the thing that you want ad actually says the thing that you want ad actually says the thing that you want them to do to make it feel very them to do to make it feel very them to do to make it feel very consistent throughout the entire pathway consistent throughout the entire pathway consistent throughout the entire pathway there there there I put in three bonus tips here because
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I put in three bonus tips here because I put in three bonus tips here because it was hard to narrow this down to just it was hard to narrow this down to just it was hard to narrow this down to just three tips but make sure your pages are three tips but make sure your pages are three tips but make sure your pages are mobile friendly we recommend having a mobile friendly we recommend having a mobile friendly we recommend having a website platform that just automatically website platform that just automatically website platform that just automatically does that but if you don't have one make does that but if you don't have one make does that but if you don't have one make sure you make a mobile friendly version sure you make a mobile friendly version sure you make a mobile friendly version more than half of Google searches are more than half of Google searches are more than half of Google searches are made on phones which I think is just made on phones which I think is just made on phones which I think is just going to go up and up in you know going to go up and up in you know going to go up and up in you know upcoming years make sure you have good upcoming years make sure you have good upcoming years make sure you have good search engine optimization the basics of search engine optimization the basics of search engine optimization the basics of that is just having fast load speed on that is just having fast load speed on that is just having fast load speed on your pages so making sure that your your pages so making sure that your your pages so making sure that your images don't load in like five seconds images don't load in like five seconds images don't load in like five seconds that they load in like one second making that they load in like one second making that they load in like one second making sure you have H tags which a lot of sure you have H tags which a lot of sure you have H tags which a lot of website builders make very easy website builders make very easy website builders make very easy um and then um that sort of helps Google um and then um that sort of helps Google um and then um that sort of helps Google know what the page is about so you like know what the page is about so you like know what the page is about so you like tag something and it's like oh this is tag something and it's like oh this is tag something and it's like oh this is it's about kids ministry it's about kids ministry it's about kids ministry um and then make sure your call to um and then make sure your call to um and then make sure your call to action buttons stand out this is I know action buttons stand out this is I know action buttons stand out this is I know that uh on our team here people hear me that uh on our team here people hear me that uh on our team here people hear me say this all the time and they're like say this all the time and they're like say this all the time and they're like Molly loves to say this Molly loves to say this Molly loves to say this um but that is one of the biggest things um but that is one of the biggest things um but that is one of the biggest things is if you have a green website and your is if you have a green website and your is if you have a green website and your button is green people are not going to button is green people are not going to button is green people are not going to notice if your website is you know blue notice if your website is you know blue notice if your website is you know blue and your button is blue they're not and your button is blue they're not and your button is blue they're not going to see it and I know that there's going to see it and I know that there's going to see it and I know that there's brand consistency brand consistency brand consistency um in this case I would say it's um in this case I would say it's um in this case I would say it's intentionally not consistent with your intentionally not consistent with your intentionally not consistent with your brand because you want it to stand out brand because you want it to stand out brand because you want it to stand out um and there's actually tons of studies um and there's actually tons of studies um and there's actually tons of studies out there showing that making your call out there showing that making your call out there showing that making your call to action button stand out makes you get to action button stand out makes you get to action button stand out makes you get way more actual plan of visits or people way more actual plan of visits or people way more actual plan of visits or people registered and also just increases that registered and also just increases that registered and also just increases that conversion rate overall makes people conversion rate overall makes people conversion rate overall makes people notice what we want them to do so notice what we want them to do so notice what we want them to do so um red buttons are the best um red buttons are the best um red buttons are the best um that's like statistically you'll get
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um that's like statistically you'll get um that's like statistically you'll get the most clicks if your website brand the most clicks if your website brand the most clicks if your website brand color is red though don't pick a red color is red though don't pick a red color is red though don't pick a red button pick blue or green are the next button pick blue or green are the next button pick blue or green are the next two and you can actually look up landing two and you can actually look up landing two and you can actually look up landing page conversion colors page conversion colors page conversion colors um they're actual specific hex codes for um they're actual specific hex codes for um they're actual specific hex codes for the red blue green but red blue and the red blue green but red blue and the red blue green but red blue and green are the top three and then um it green are the top three and then um it green are the top three and then um it goes like yellow purple something else goes like yellow purple something else goes like yellow purple something else um but I would pick red blue or green um but I would pick red blue or green um but I would pick red blue or green and I would pick red if at all possible and I would pick red if at all possible and I would pick red if at all possible unless your website is red unless your website is red unless your website is red um so the action plan build those um so the action plan build those um so the action plan build those website pages that we talked about website pages that we talked about website pages that we talked about um how can your church uniquely serve um how can your church uniquely serve um how can your church uniquely serve your community is a great question to be your community is a great question to be your community is a great question to be asking make sure you have Pages for the asking make sure you have Pages for the asking make sure you have Pages for the way that your church serves your way that your church serves your way that your church serves your community whether that's a food pantry a community whether that's a food pantry a community whether that's a food pantry a mental health kind of help whether mental health kind of help whether mental health kind of help whether that's resources for divorce for that's resources for divorce for that's resources for divorce for marriage like all of those kind of marriage like all of those kind of marriage like all of those kind of things your church is unique every things your church is unique every things your church is unique every church that we talk to is like I'm in a church that we talk to is like I'm in a church that we talk to is like I'm in a unique situation I have this unique unique situation I have this unique unique situation I have this unique thing to offer my community how can you thing to offer my community how can you thing to offer my community how can you then offer that to people by having a then offer that to people by having a then offer that to people by having a landing page that shows up when they landing page that shows up when they landing page that shows up when they make that search so that's the important make that search so that's the important make that search so that's the important thing like have a website page they're thing like have a website page they're thing like have a website page they're not going to know that you have a food not going to know that you have a food not going to know that you have a food pantry or that you have a kids ministry pantry or that you have a kids ministry pantry or that you have a kids ministry or that you have a small group they're or that you have a small group they're or that you have a small group they're not going to know that if you're not not going to know that if you're not not going to know that if you're not showing up when they're making that showing up when they're making that showing up when they're making that Google Google Google second thing make sure you're running second thing make sure you're running second thing make sure you're running Google ad traffic to those pages on your Google ad traffic to those pages on your Google ad traffic to those pages on your website that can take it can take up to website that can take it can take up to website that can take it can take up to 400 views on a page to get a plan a 400 views on a page to get a plan a 400 views on a page to get a plan a visit so if you don't have an automatic visit so if you don't have an automatic visit so if you don't have an automatic invite system set up using Google ads um invite system set up using Google ads um invite system set up using Google ads um or your own paid money but I mean I or your own paid money but I mean I or your own paid money but I mean I would pick the free money if I was given would pick the free money if I was given would pick the free money if I was given that choice if you don't have something that choice if you don't have something that choice if you don't have something that's sending hundreds of people to
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that's sending hundreds of people to that's sending hundreds of people to your website you might get one plan a your website you might get one plan a your website you might get one plan a visit every couple months with Google visit every couple months with Google visit every couple months with Google ads you can multiply that a lot of ads you can multiply that a lot of ads you can multiply that a lot of churches that set up the automatic churches that set up the automatic churches that set up the automatic invite system or do that through the invite system or do that through the invite system or do that through the grow program get multiple plan your grow program get multiple plan your grow program get multiple plan your visits every week so you need that visits every week so you need that visits every week so you need that volume volume volume um it's like that funnel we talk about um it's like that funnel we talk about um it's like that funnel we talk about you need to have a lot of people at the you need to have a lot of people at the you need to have a lot of people at the top part of that funnel or they're never top part of that funnel or they're never top part of that funnel or they're never going to show up at the bottom part of going to show up at the bottom part of going to show up at the bottom part of the funnel actually showing up at the the funnel actually showing up at the the funnel actually showing up at the church if you only show like imagine if church if you only show like imagine if church if you only show like imagine if you said okay I'm gonna invite people to you said okay I'm gonna invite people to you said okay I'm gonna invite people to my church I've got a great page about my church I've got a great page about my church I've got a great page about kids ministry every day I'm gonna walk kids ministry every day I'm gonna walk kids ministry every day I'm gonna walk up to one stranger in my community and up to one stranger in my community and up to one stranger in my community and show them the page and see if they want show them the page and see if they want show them the page and see if they want to come okay you're probably not going to come okay you're probably not going to come okay you're probably not going to get a lot of people showing up to to get a lot of people showing up to to get a lot of people showing up to your church because that's just one your church because that's just one your church because that's just one person a day that's only 30 people a person a day that's only 30 people a person a day that's only 30 people a month that are hearing about your church month that are hearing about your church month that are hearing about your church but instead what if you said okay I have but instead what if you said okay I have but instead what if you said okay I have a great page about kids ministry and I a great page about kids ministry and I a great page about kids ministry and I am going to find parents of young kids am going to find parents of young kids am going to find parents of young kids who are specifically asking me hey Molly who are specifically asking me hey Molly who are specifically asking me hey Molly where can I take my kids and I'm going where can I take my kids and I'm going where can I take my kids and I'm going to show them my kids ministry page and to show them my kids ministry page and to show them my kids ministry page and I'm going to show hundreds of people who I'm going to show hundreds of people who I'm going to show hundreds of people who are looking for things for their kids are looking for things for their kids are looking for things for their kids that page every single day you're going that page every single day you're going that page every single day you're going to get some people showing up because to get some people showing up because to get some people showing up because those people are looking for things to those people are looking for things to those people are looking for things to do with their kids you showed them do with their kids you showed them do with their kids you showed them information that has a great offer of information that has a great offer of information that has a great offer of why they want to come and you why they want to come and you why they want to come and you specifically gave it to them when they specifically gave it to them when they specifically gave it to them when they were asking and that's what a Google ad were asking and that's what a Google ad were asking and that's what a Google ad does a Google ad says somebody's does a Google ad says somebody's does a Google ad says somebody's searching this thing the church is going searching this thing the church is going searching this thing the church is going to show up to show up to show up and is going to answer that question and is going to answer that question and is going to answer that question that they were searching and then is that they were searching and then is that they were searching and then is going to invite them to actually plan going to invite them to actually plan going to invite them to actually plan their visit so that's why you need that their visit so that's why you need that their visit so that's why you need that traffic traffic traffic um volume really really matters when it um volume really really matters when it um volume really really matters when it comes to the digital world because comes to the digital world because comes to the digital world because people have so many options that not
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people have so many options that not people have so many options that not every person is going to show up when every person is going to show up when every person is going to show up when they see your ad that's why you need they see your ad that's why you need they see your ad that's why you need hundreds of you know thousands of hundreds of you know thousands of hundreds of you know thousands of dollars worth of Google ads running to dollars worth of Google ads running to dollars worth of Google ads running to your website to get that volume your website to get that volume your website to get that volume um and that's what the Google ad Grant um and that's what the Google ad Grant um and that's what the Google ad Grant can do because it's ten thousand dollars can do because it's ten thousand dollars can do because it's ten thousand dollars a month in free advertising money so a month in free advertising money so a month in free advertising money so Molly this is to kind of um again paint Molly this is to kind of um again paint Molly this is to kind of um again paint the picture here the word traffic is the picture here the word traffic is the picture here the word traffic is used and maybe that's not in everyone's used and maybe that's not in everyone's used and maybe that's not in everyone's vocabulary every day vocabulary every day vocabulary every day um but if I'm hearing you right almost um but if I'm hearing you right almost um but if I'm hearing you right almost like building the highway is like the like building the highway is like the like building the highway is like the landing pages you know or the off ramps landing pages you know or the off ramps landing pages you know or the off ramps and things like that but to actually get and things like that but to actually get and things like that but to actually get people to drive on the highway you've people to drive on the highway you've people to drive on the highway you've got to open up that Highway and a lot of got to open up that Highway and a lot of got to open up that Highway and a lot of churches I would probably say that most churches I would probably say that most churches I would probably say that most churches don't have the Google Grant churches don't have the Google Grant churches don't have the Google Grant it's like routing tons of that traffic it's like routing tons of that traffic it's like routing tons of that traffic to that highway so I could have the best to that highway so I could have the best to that highway so I could have the best Highway with the nicest stuff and the Highway with the nicest stuff and the Highway with the nicest stuff and the all the perfectly placed uh exit ramps all the perfectly placed uh exit ramps all the perfectly placed uh exit ramps see all my pages are are great I've got see all my pages are are great I've got see all my pages are are great I've got the call to action which would be like a the call to action which would be like a the call to action which would be like a a business by the exit ramp that someone a business by the exit ramp that someone a business by the exit ramp that someone could pull in and actually buy something could pull in and actually buy something could pull in and actually buy something I could have all that place but unless I could have all that place but unless I could have all that place but unless I've got people driving next to it I'm I've got people driving next to it I'm I've got people driving next to it I'm not gonna there's gonna be no chance of not gonna there's gonna be no chance of not gonna there's gonna be no chance of them actually exiting on there and going them actually exiting on there and going them actually exiting on there and going through and to Mickey D's and getting through and to Mickey D's and getting through and to Mickey D's and getting the breakfast burrito you know there's the breakfast burrito you know there's the breakfast burrito you know there's there's no chance of that happening so there's no chance of that happening so there's no chance of that happening so having something some kind of engine to having something some kind of engine to having something some kind of engine to push that traffic actually onto the push that traffic actually onto the push that traffic actually onto the highway you built is just as important highway you built is just as important highway you built is just as important to having the right Highway exactly to having the right Highway exactly to having the right Highway exactly exactly okay yeah no it'd be like if you exactly okay yeah no it'd be like if you exactly okay yeah no it'd be like if you built that you know billboard and exit
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built that you know billboard and exit built that you know billboard and exit ramp and everything but you put it on ramp and everything but you put it on ramp and everything but you put it on this little Road in the neighborhood this little Road in the neighborhood this little Road in the neighborhood right like okay a few people might drive right like okay a few people might drive right like okay a few people might drive by they're probably not gonna maybe one by they're probably not gonna maybe one by they're probably not gonna maybe one person might stop but if you take that person might stop but if you take that person might stop but if you take that same offer and that same billboard like same offer and that same billboard like same offer and that same billboard like thinking of your website like an thinking of your website like an thinking of your website like an attraction to get them to stop right and attraction to get them to stop right and attraction to get them to stop right and you put it on the highway now you get you put it on the highway now you get you put it on the highway now you get hundreds of people seeing that and hundreds of people seeing that and hundreds of people seeing that and better yet with Google ads you get better yet with Google ads you get better yet with Google ads you get hundreds of people who are specifically hundreds of people who are specifically hundreds of people who are specifically searching for that topic now seeing it searching for that topic now seeing it searching for that topic now seeing it so you need the right kind of traffic so you need the right kind of traffic so you need the right kind of traffic yes it's all people like imagine that yes it's all people like imagine that yes it's all people like imagine that you have you have you have um like we have Cedar Point is an um like we have Cedar Point is an um like we have Cedar Point is an amusement park by us and which has been amusement park by us and which has been amusement park by us and which has been on our mind because we've been planning on our mind because we've been planning on our mind because we've been planning trips um but imagine that you build trips um but imagine that you build trips um but imagine that you build Cedar Point and you put it on a highway Cedar Point and you put it on a highway Cedar Point and you put it on a highway and you know that everyone driving on and you know that everyone driving on and you know that everyone driving on that Highway has young adults in their that Highway has young adults in their that Highway has young adults in their car who want to go to a roller coaster car who want to go to a roller coaster car who want to go to a roller coaster amusement park you're probably going to amusement park you're probably going to amusement park you're probably going to get a lot of people exiting and going to get a lot of people exiting and going to get a lot of people exiting and going to Cedar Point they are specifically Cedar Point they are specifically Cedar Point they are specifically driving on that highway to try to find driving on that highway to try to find driving on that highway to try to find roller coasters and they look and there roller coasters and they look and there roller coasters and they look and there you are with roller coasters but now if you are with roller coasters but now if you are with roller coasters but now if you take that same roller coaster theme you take that same roller coaster theme you take that same roller coaster theme park and you build it in a neighborhood park and you build it in a neighborhood park and you build it in a neighborhood and like a few people drive by but and like a few people drive by but and like a few people drive by but they're not looking for roller coasters they're not looking for roller coasters they're not looking for roller coasters and maybe only like five people pass a and maybe only like five people pass a and maybe only like five people pass a day you're probably not getting a lot of day you're probably not getting a lot of day you're probably not getting a lot of people stopping so that's why you need people stopping so that's why you need people stopping so that's why you need to make sure that something like you to make sure that something like you to make sure that something like you said something is like fueling that said something is like fueling that said something is like fueling that engine of like sending all that traffic engine of like sending all that traffic engine of like sending all that traffic that qualified interested traffic to that qualified interested traffic to that qualified interested traffic to your page to make sure that you get your page to make sure that you get your page to make sure that you get people people people um planning their visit whatever your um planning their visit whatever your um planning their visit whatever your call to action is and that's free with call to action is and that's free with call to action is and that's free with the Google ad Grant you can use Google's the Google ad Grant you can use Google's the Google ad Grant you can use Google's money to send money to send money to send um literally hundreds and thousands of um literally hundreds and thousands of um literally hundreds and thousands of people to your website specifically who people to your website specifically who people to your website specifically who are looking for the thing you're are looking for the thing you're are looking for the thing you're offering so it's not just random people
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offering so it's not just random people offering so it's not just random people and that's really the power of Google and that's really the power of Google and that's really the power of Google ads so make sure you have those pages ads so make sure you have those pages ads so make sure you have those pages make sure you're running some sort of make sure you're running some sort of make sure you're running some sort of traffic to those pages some sort of traffic to those pages some sort of traffic to those pages some sort of engine that like fuels that we call it engine that like fuels that we call it engine that like fuels that we call it an automatic invite system because it's an automatic invite system because it's an automatic invite system because it's a system that's automatically inviting a system that's automatically inviting a system that's automatically inviting people to all your things whatever you people to all your things whatever you people to all your things whatever you want to call it just make sure that you want to call it just make sure that you want to call it just make sure that you have something fueling that and then have something fueling that and then have something fueling that and then third the user experience on that page third the user experience on that page third the user experience on that page has to be good I actually just checked has to be good I actually just checked has to be good I actually just checked out a book from the library all about out a book from the library all about out a book from the library all about user experience that I'm super user experience that I'm super user experience that I'm super interested to read it um but it's about interested to read it um but it's about interested to read it um but it's about like and this is something we talk about like and this is something we talk about like and this is something we talk about a lot if somebody lands on that page so a lot if somebody lands on that page so a lot if somebody lands on that page so if they you know are driving by on the if they you know are driving by on the if they you know are driving by on the freeway and then they see Cedar Point freeway and then they see Cedar Point freeway and then they see Cedar Point and a bunch of roller coasters and and a bunch of roller coasters and and a bunch of roller coasters and they're specifically looking for roller they're specifically looking for roller they're specifically looking for roller coasters and then they pull off on that coasters and then they pull off on that coasters and then they pull off on that exit ramp and they realize it was exit ramp and they realize it was exit ramp and they realize it was actually just like a big poster showing actually just like a big poster showing actually just like a big poster showing roller coasters and it's not actually roller coasters and it's not actually roller coasters and it's not actually roller coasters like that's a really bad roller coasters like that's a really bad roller coasters like that's a really bad user experience they're not getting what user experience they're not getting what user experience they're not getting what they thought they were getting so make they thought they were getting so make they thought they were getting so make sure that when somebody is searching for sure that when somebody is searching for sure that when somebody is searching for kids ministry or whatever it is that kids ministry or whatever it is that kids ministry or whatever it is that they land on a page that's actually what they land on a page that's actually what they land on a page that's actually what they think they're looking for things they think they're looking for things they think they're looking for things for their kids and that it has a call to for their kids and that it has a call to for their kids and that it has a call to action that it has an offer stack like action that it has an offer stack like action that it has an offer stack like something they can scan quickly of why something they can scan quickly of why something they can scan quickly of why they'd want to show up and then good they'd want to show up and then good they'd want to show up and then good photography showing them like hey this photography showing them like hey this photography showing them like hey this is what it would look like to be in that is what it would look like to be in that is what it would look like to be in that kids ministry class look at all these kids ministry class look at all these kids ministry class look at all these kids having a great time your kids would kids having a great time your kids would kids having a great time your kids would have a great time you know what I mean have a great time you know what I mean have a great time you know what I mean basically like giving them what they're basically like giving them what they're basically like giving them what they're looking for otherwise they're just going looking for otherwise they're just going looking for otherwise they're just going to leave your website and go find some to leave your website and go find some to leave your website and go find some other website that does offer what they other website that does offer what they other website that does offer what they want so make sure you build those want so make sure you build those want so make sure you build those website Pages for each of your website Pages for each of your website Pages for each of your Ministries make sure you run the Google Ministries make sure you run the Google Ministries make sure you run the Google ad traffic to those pages and then make ad traffic to those pages and then make ad traffic to those pages and then make sure the user experience once they land sure the user experience once they land sure the user experience once they land on the page is actually a good
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on the page is actually a good on the page is actually a good experience and for those of you joining experience and for those of you joining experience and for those of you joining I know some people are joining live um I know some people are joining live um I know some people are joining live um we do in the replay you'll be able to we do in the replay you'll be able to we do in the replay you'll be able to see a list of all the pages we recommend see a list of all the pages we recommend see a list of all the pages we recommend I would definitely you know go back to I would definitely you know go back to I would definitely you know go back to the beginning watch this a few times the beginning watch this a few times the beginning watch this a few times make sure your website has all of those make sure your website has all of those make sure your website has all of those things on it things on it things on it um so what can the impact be of the um so what can the impact be of the um so what can the impact be of the Google ads Google Slides is doing this Google ads Google Slides is doing this Google ads Google Slides is doing this funny little presentation style thing I funny little presentation style thing I funny little presentation style thing I don't know what's happening don't know what's happening don't know what's happening um anyway the Google ads can invite um anyway the Google ads can invite um anyway the Google ads can invite hundreds or even thousands of new people hundreds or even thousands of new people hundreds or even thousands of new people to your church every single month to your church every single month to your church every single month because you get ten thousand dollars in because you get ten thousand dollars in because you get ten thousand dollars in budget a month budget a month budget a month um you can make sure that your church um you can make sure that your church um you can make sure that your church shows up when people search for local shows up when people search for local shows up when people search for local events there are a lot of people in your events there are a lot of people in your events there are a lot of people in your community looking for things to do just community looking for things to do just community looking for things to do just that's what people do right they Google that's what people do right they Google that's what people do right they Google search where to go this weekend so make search where to go this weekend so make search where to go this weekend so make sure your church is showing up sure your church is showing up sure your church is showing up Google ads can get you on the front page Google ads can get you on the front page Google ads can get you on the front page of Google for free using the Google ad of Google for free using the Google ad of Google for free using the Google ad Grant so that you don't have to actually Grant so that you don't have to actually Grant so that you don't have to actually pay for those Google ads they're free pay for those Google ads they're free pay for those Google ads they're free for non-profit organizations but none of for non-profit organizations but none of for non-profit organizations but none of that works if your website's not that works if your website's not that works if your website's not effective Google will not show your ads effective Google will not show your ads effective Google will not show your ads to people if your website isn't to people if your website isn't to people if your website isn't effective and even if they do decide to effective and even if they do decide to effective and even if they do decide to show it if it's not an effective website show it if it's not an effective website show it if it's not an effective website those people are not going to actually those people are not going to actually those people are not going to actually show up at your church this whole system show up at your church this whole system show up at your church this whole system relies on having that effective website relies on having that effective website relies on having that effective website um I mentioned this at the beginning but um I mentioned this at the beginning but um I mentioned this at the beginning but I do want to mention it again in case I do want to mention it again in case I do want to mention it again in case anybody anybody anybody um wasn't here I'm still sticking around um wasn't here I'm still sticking around um wasn't here I'm still sticking around or if you didn't text at the beginning or if you didn't text at the beginning or if you didn't text at the beginning um if you text let me put the little um if you text let me put the little um if you text let me put the little banner up if you text the word free to banner up if you text the word free to banner up if you text the word free to the number on the screen the number on the screen the number on the screen 417-204-5153 we will send you a link to 417-204-5153 we will send you a link to 417-204-5153 we will send you a link to access the slides from this presentation access the slides from this presentation access the slides from this presentation and we're going to go over a little bit
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and we're going to go over a little bit and we're going to go over a little bit more here I just want to make sure more here I just want to make sure more here I just want to make sure everybody gets this information but it everybody gets this information but it everybody gets this information but it gives you the Google Grant application gives you the Google Grant application gives you the Google Grant application guide more Church growth resources we'll guide more Church growth resources we'll guide more Church growth resources we'll mention that again as well but just want mention that again as well but just want mention that again as well but just want to make sure everyone has access to that to make sure everyone has access to that to make sure everyone has access to that because that's how you build this because that's how you build this because that's how you build this automatic invite system people are automatic invite system people are automatic invite system people are searching Google they're finding searching Google they're finding searching Google they're finding something whether it's your church or something whether it's your church or something whether it's your church or not and you want to make sure they're not and you want to make sure they're not and you want to make sure they're finding your church so they search finding your church so they search finding your church so they search Google they find your church which Google they find your church which Google they find your church which results in new people showing up on results in new people showing up on results in new people showing up on Sundays or at your events getting Sundays or at your events getting Sundays or at your events getting connected with your church getting connected with your church getting connected with your church getting connected with your ministry connected with your ministry connected with your ministry um and ultimately we hope entering a um and ultimately we hope entering a um and ultimately we hope entering a relationship with Jesus and you're able relationship with Jesus and you're able relationship with Jesus and you're able to disciple them but often times that to disciple them but often times that to disciple them but often times that starts with a Google search where they starts with a Google search where they starts with a Google search where they find your church where they get find your church where they get find your church where they get connected on a sun day that's what connected on a sun day that's what connected on a sun day that's what starts that process of getting connected starts that process of getting connected starts that process of getting connected with those people with those people with those people um we do in addition to our free um we do in addition to our free um we do in addition to our free resources have a program to help resources have a program to help resources have a program to help churches set up this automatic invite churches set up this automatic invite churches set up this automatic invite system so I just want to take a quick system so I just want to take a quick system so I just want to take a quick minute to go over how that works in the minute to go over how that works in the minute to go over how that works in the CMU grow program we build that automatic CMU grow program we build that automatic CMU grow program we build that automatic invite system for you so basically we invite system for you so basically we invite system for you so basically we build the highway we drive all of the build the highway we drive all of the build the highway we drive all of the interested traffic by your website we interested traffic by your website we interested traffic by your website we get those people connected with your get those people connected with your get those people connected with your church church church um managing ten thousand dollars a month um managing ten thousand dollars a month um managing ten thousand dollars a month of Google advertising money can be of Google advertising money can be of Google advertising money can be overwhelming especially building custom overwhelming especially building custom overwhelming especially building custom ads for your church especially if you ads for your church especially if you ads for your church especially if you don't know Google ads like this is don't know Google ads like this is don't know Google ads like this is really a full-time job really a full-time job really a full-time job um so in the grow program we do that for um so in the grow program we do that for um so in the grow program we do that for churches we have invite ads we have churches we have invite ads we have churches we have invite ads we have Ministry ads Community ads and all of Ministry ads Community ads and all of Ministry ads Community ads and all of the custom ads for all the events that the custom ads for all the events that the custom ads for all the events that your church is doing I I just wanted to stop you there
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I I just wanted to stop you there because because because um and one thing that was really um and one thing that was really um and one thing that was really important and correct me if I'm wrong important and correct me if I'm wrong important and correct me if I'm wrong because I know that you run the the team because I know that you run the the team because I know that you run the the team here at CMU and here at CMU and here at CMU and um I I know some things but I'm not in um I I know some things but I'm not in um I I know some things but I'm not in the depths of it like you are uh that if the depths of it like you are uh that if the depths of it like you are uh that if they don't manage the Google Grant well they don't manage the Google Grant well they don't manage the Google Grant well like as in they don't have someone that like as in they don't have someone that like as in they don't have someone that really knows how to do the ads really knows how to do the ads really knows how to do the ads um on the back end that you can actually um on the back end that you can actually um on the back end that you can actually lose your account right you can actually lose your account right you can actually lose your account right you can actually like if it performs bad because you're like if it performs bad because you're like if it performs bad because you're doing a bad job managing it you can get doing a bad job managing it you can get doing a bad job managing it you can get the ten thousand dollars a month taken the ten thousand dollars a month taken the ten thousand dollars a month taken away is that right Google will revoke away is that right Google will revoke away is that right Google will revoke that um they only want to give it to that um they only want to give it to that um they only want to give it to people who are going to actively use people who are going to actively use people who are going to actively use those Google ads they want to make sure those Google ads they want to make sure those Google ads they want to make sure like okay like okay like okay um you know this person's really um you know this person's really um you know this person's really interested this person has a lot of good interested this person has a lot of good interested this person has a lot of good intentions around it like they actually intentions around it like they actually intentions around it like they actually want to make sure it's a huge Grant want to make sure it's a huge Grant want to make sure it's a huge Grant they're giving you for Google ads they they're giving you for Google ads they they're giving you for Google ads they don't want you to like use that don't want you to like use that don't want you to like use that frivolously so yeah they're not going to frivolously so yeah they're not going to frivolously so yeah they're not going to give it to you if you don't actually give it to you if you don't actually give it to you if you don't actually actively manage it so we recommend actively manage it so we recommend actively manage it so we recommend either hiring somebody whether that's either hiring somebody whether that's either hiring somebody whether that's through grow or another organization or through grow or another organization or through grow or another organization or finding a volunteer who is willing to finding a volunteer who is willing to finding a volunteer who is willing to set aside I would say at least 10 hours set aside I would say at least 10 hours set aside I would say at least 10 hours a week to be running this probably more a week to be running this probably more a week to be running this probably more to do it well if you actually want to do it well if you actually want to do it well if you actually want custom ads for your church so it's custom ads for your church so it's custom ads for your church so it's definitely a commitment it's a project definitely a commitment it's a project definitely a commitment it's a project it's not just something you set up once it's not just something you set up once it's not just something you set up once and leave because if you're not active and leave because if you're not active and leave because if you're not active on that account they take it away so it on that account they take it away so it on that account they take it away so it is super important to be active it's is super important to be active it's is super important to be active it's sort of like if you're not maintaining sort of like if you're not maintaining sort of like if you're not maintaining that freeway if there's a lot of that freeway if there's a lot of that freeway if there's a lot of potholes which happens in Michigan we potholes which happens in Michigan we potholes which happens in Michigan we have really bad roads here but if have really bad roads here but if have really bad roads here but if there's a lot of potholes people are there's a lot of potholes people are there's a lot of potholes people are going to stop driving on that highway going to stop driving on that highway going to stop driving on that highway right the county might just shut it down right the county might just shut it down right the county might just shut it down and say this is not worth it no one's and say this is not worth it no one's and say this is not worth it no one's taking care of this taking care of this taking care of this um same thing with the Google ad Grant
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um same thing with the Google ad Grant um same thing with the Google ad Grant if you're not managing it Google's going if you're not managing it Google's going if you're not managing it Google's going to take it away so that's why it's super to take it away so that's why it's super to take it away so that's why it's super important to have somebody whether important to have somebody whether important to have somebody whether that's a company a consultant a that's a company a consultant a that's a company a consultant a volunteer somebody actually dedicated to volunteer somebody actually dedicated to volunteer somebody actually dedicated to managing that Google ad Grant managing that Google ad Grant managing that Google ad Grant um so let's see let me go back to my um so let's see let me go back to my um so let's see let me go back to my slideshow here slideshow here slideshow here um grow is not really for churches um grow is not really for churches um grow is not really for churches looking for a short-term fix for looking for a short-term fix for looking for a short-term fix for churches struggling financially or churches struggling financially or churches struggling financially or church is looking for sort of that church is looking for sort of that church is looking for sort of that Miracle to save the church next week um Miracle to save the church next week um Miracle to save the church next week um grow is uh basically a system to build grow is uh basically a system to build grow is uh basically a system to build out that Highway out that Highway out that Highway um to continue to build it to continue um to continue to build it to continue um to continue to build it to continue to set up more exits it's a full system to set up more exits it's a full system to set up more exits it's a full system to fuel all of that rather than a quick to fuel all of that rather than a quick to fuel all of that rather than a quick thing that'll turn everything around thing that'll turn everything around thing that'll turn everything around next week next week next week um but you know it's something that um but you know it's something that um but you know it's something that really as a system you want to have set really as a system you want to have set really as a system you want to have set up inviting people to your church every up inviting people to your church every up inviting people to your church every single week single week single week um and specifically in the grow program um and specifically in the grow program um and specifically in the grow program our team is equipped to serve our team is equipped to serve our team is equipped to serve jesus-centered Evangelical churches that jesus-centered Evangelical churches that jesus-centered Evangelical churches that really prioritize local missions that really prioritize local missions that really prioritize local missions that say hey we want to set up this highway say hey we want to set up this highway say hey we want to set up this highway we want to be all the exits on the we want to be all the exits on the we want to be all the exits on the highway when people are looking for kids highway when people are looking for kids highway when people are looking for kids in Industry when they're looking for in Industry when they're looking for in Industry when they're looking for things in their Community we want to be things in their Community we want to be things in their Community we want to be serving in a local missions capacity serving in a local missions capacity serving in a local missions capacity um so the setting aside a budget for um so the setting aside a budget for um so the setting aside a budget for local missions and marketing we say local missions and marketing we say local missions and marketing we say that's the kind of church that that's the kind of church that that's the kind of church that prioritizes missions and marketing prioritizes missions and marketing prioritizes missions and marketing that's the kind of church that should be that's the kind of church that should be that's the kind of church that should be diving into setting up an automatic diving into setting up an automatic diving into setting up an automatic invite system that should be looking at invite system that should be looking at invite system that should be looking at this as like this is an investment to this as like this is an investment to this as like this is an investment to reach our community to partner to reach reach our community to partner to reach reach our community to partner to reach more people ultimately that's the goal more people ultimately that's the goal more people ultimately that's the goal so you can get more details about the so you can get more details about the so you can get more details about the grow program at grow program at grow program at churchgrowprogram.com I'm going to pull churchgrowprogram.com I'm going to pull churchgrowprogram.com I'm going to pull that up on my phone and just double that up on my phone and just double that up on my phone and just double check that link as well check that link as well check that link as well um but all of that stuff that we just
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um but all of that stuff that we just um but all of that stuff that we just talked about in this presentation will talked about in this presentation will talked about in this presentation will basically help you build out that basically help you build out that basically help you build out that automatic invite system if that's automatic invite system if that's automatic invite system if that's something you want to do yourself go something you want to do yourself go something you want to do yourself go ahead and get that set up I know there's ahead and get that set up I know there's ahead and get that set up I know there's a lot of consultants and companies out a lot of consultants and companies out a lot of consultants and companies out there you may have a volunteer able to there you may have a volunteer able to there you may have a volunteer able to run it but if that's something that you run it but if that's something that you run it but if that's something that you say I love this idea I want this set up say I love this idea I want this set up say I love this idea I want this set up at my church I want some help with all at my church I want some help with all at my church I want some help with all of this can the CMU team just do it for of this can the CMU team just do it for of this can the CMU team just do it for me um just go to churchgrowprogram.com me um just go to churchgrowprogram.com me um just go to churchgrowprogram.com we can take that off your plate and do we can take that off your plate and do we can take that off your plate and do all the heavy lifting for you we walk all the heavy lifting for you we walk all the heavy lifting for you we walk you through the entire application you through the entire application you through the entire application process basically help you acquire that process basically help you acquire that process basically help you acquire that Google ad Grant because that can be a Google ad Grant because that can be a Google ad Grant because that can be a bit of a challenge there's a lot of bit of a challenge there's a lot of bit of a challenge there's a lot of technical details in it and then also we technical details in it and then also we technical details in it and then also we build all of those custom ads for you so build all of those custom ads for you so build all of those custom ads for you so you don't have to learn how to run you don't have to learn how to run you don't have to learn how to run Google ads we have hired full-time team Google ads we have hired full-time team Google ads we have hired full-time team to do that that team stays up to date on to do that that team stays up to date on to do that that team stays up to date on all Google's requirements which all Google's requirements which all Google's requirements which literally Google's requirements change literally Google's requirements change literally Google's requirements change every week Nathan I don't know if I've every week Nathan I don't know if I've every week Nathan I don't know if I've kept you up to date but our team has a kept you up to date but our team has a kept you up to date but our team has a group chat where we'll say like oh my group chat where we'll say like oh my group chat where we'll say like oh my gosh Google changed something else today gosh Google changed something else today gosh Google changed something else today and then less than a week later up and then less than a week later up and then less than a week later up Google made another change guys Google made another change guys Google made another change guys um so we have regular meetings team um so we have regular meetings team um so we have regular meetings team stays up to date on that so we take all stays up to date on that so we take all stays up to date on that so we take all of that off of your plate in the grow of that off of your plate in the grow of that off of your plate in the grow program to make sure that that's not one program to make sure that that's not one program to make sure that that's not one more thing that a church has to worry more thing that a church has to worry more thing that a church has to worry about because I know a lot of churches about because I know a lot of churches about because I know a lot of churches want to have that automatic invite want to have that automatic invite want to have that automatic invite system set up they want to have that system set up they want to have that system set up they want to have that Highway of qualified interested traffic Highway of qualified interested traffic Highway of qualified interested traffic driving by taking those exits exit ramps driving by taking those exits exit ramps driving by taking those exits exit ramps onto like kids ministry small groups you onto like kids ministry small groups you onto like kids ministry small groups you want all of that right you want people want all of that right you want people want all of that right you want people who are in your community looking for who are in your community looking for who are in your community looking for kids ministry to show up at your church kids ministry to show up at your church kids ministry to show up at your church on a Sunday for your kids ministry on a Sunday for your kids ministry on a Sunday for your kids ministry um but that can be really hard to set up um but that can be really hard to set up um but that can be really hard to set up there's a lot of technical challenges
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there's a lot of technical challenges there's a lot of technical challenges and that's why we have the grow program and that's why we have the grow program and that's why we have the grow program so you can go to so you can go to so you can go to www.churchggrowprogram.com to get more www.churchggrowprogram.com to get more www.churchggrowprogram.com to get more details about that and jump in to grow details about that and jump in to grow details about that and jump in to grow and learn more but and learn more but and learn more but um Let me let me just say one one last um Let me let me just say one one last um Let me let me just say one one last thing so I'll put my pastor hat on right thing so I'll put my pastor hat on right thing so I'll put my pastor hat on right now teaching pastor at a church here in now teaching pastor at a church here in now teaching pastor at a church here in the Kansas City area and so but also the Kansas City area and so but also the Kansas City area and so but also play the role of at CMU as a project play the role of at CMU as a project play the role of at CMU as a project manager so I kind of do uh do both roles manager so I kind of do uh do both roles manager so I kind of do uh do both roles but uh putting on my pastor hat right but uh putting on my pastor hat right but uh putting on my pastor hat right now I if you're looking to increase your now I if you're looking to increase your now I if you're looking to increase your marketing budget by a hundred and twenty marketing budget by a hundred and twenty marketing budget by a hundred and twenty thousand dollars a year thousand dollars a year thousand dollars a year um for a fraction of the cost for what um for a fraction of the cost for what um for a fraction of the cost for what we would do to to run it for you less I we would do to to run it for you less I we would do to to run it for you less I mean like four percent of that or mean like four percent of that or mean like four percent of that or something something something um you know I don't know the exact math um you know I don't know the exact math um you know I don't know the exact math but it's it is a crazy difference of of but it's it is a crazy difference of of but it's it is a crazy difference of of money what you the value you're getting money what you the value you're getting money what you the value you're getting and the reality is it works it we've and the reality is it works it we've and the reality is it works it we've seen it over and over we shared some seen it over and over we shared some seen it over and over we shared some testimonies in here but we literally testimonies in here but we literally testimonies in here but we literally have a packed full uh spreadsheet of have a packed full uh spreadsheet of have a packed full uh spreadsheet of testimonies of of people that have used testimonies of of people that have used testimonies of of people that have used this in fact my church was not doing this in fact my church was not doing this in fact my church was not doing this and I said what we are not doing this and I said what we are not doing this and I said what we are not doing this this this um again because I'm part-time a um again because I'm part-time a um again because I'm part-time a teaching pastor and and I was like dude teaching pastor and and I was like dude teaching pastor and and I was like dude we need to do this so I took it upon we need to do this so I took it upon we need to do this so I took it upon myself to say Hey listen I I'll I'll be myself to say Hey listen I I'll I'll be myself to say Hey listen I I'll I'll be I'll represent you know CMU to you guys I'll represent you know CMU to you guys I'll represent you know CMU to you guys and I I will help get this across the and I I will help get this across the and I I will help get this across the finish line so now we our church has the finish line so now we our church has the finish line so now we our church has the Google Grant and so it is it's something Google Grant and so it is it's something Google Grant and so it is it's something that I believe in that I've seen the that I believe in that I've seen the that I believe in that I've seen the results over and over again so I want to results over and over again so I want to results over and over again so I want to encourage you encourage you encourage you um if you feel like man we could really
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um if you feel like man we could really um if you feel like man we could really um uh reach our community in a in a new um uh reach our community in a in a new um uh reach our community in a in a new way in a better way and get so to speak way in a better way and get so to speak way in a better way and get so to speak yourself next to a highway that is only yourself next to a highway that is only yourself next to a highway that is only growing and getting bigger more people growing and getting bigger more people growing and getting bigger more people are searching Google every single day are searching Google every single day are searching Google every single day more often getting those exit ramps on more often getting those exit ramps on more often getting those exit ramps on there this is for you I would encourage there this is for you I would encourage there this is for you I would encourage you to step into it there's no long-term you to step into it there's no long-term you to step into it there's no long-term commitment you can cancel any time but I commitment you can cancel any time but I commitment you can cancel any time but I guarantee you you're going to be so guarantee you you're going to be so guarantee you you're going to be so satisfied with the results and it's an satisfied with the results and it's an satisfied with the results and it's an investment because what it's going to do investment because what it's going to do investment because what it's going to do is most importantly produce a spiritual is most importantly produce a spiritual is most importantly produce a spiritual return that's why we're in this business return that's why we're in this business return that's why we're in this business and to begin with we're not it's not and to begin with we're not it's not and to begin with we're not it's not about the money it's about people about the money it's about people about the money it's about people reaching people but this step of reaching people but this step of reaching people but this step of investment will be money well spent on investment will be money well spent on investment will be money well spent on your end to reach more people so I your end to reach more people so I your end to reach more people so I encourage you to jump in see what it's encourage you to jump in see what it's encourage you to jump in see what it's all about again you get more information all about again you get more information all about again you get more information there at church grow there at church grow there at church grow program.com and be able to sign up for program.com and be able to sign up for program.com and be able to sign up for it and we'll get you um the grant it and we'll get you um the grant it and we'll get you um the grant approved and get those ads running for approved and get those ads running for approved and get those ads running for you uh very quickly so anyway yeah yeah you uh very quickly so anyway yeah yeah you uh very quickly so anyway yeah yeah great job Molly thanks yeah so I did great job Molly thanks yeah so I did great job Molly thanks yeah so I did want to pull this up in case anybody did want to pull this up in case anybody did want to pull this up in case anybody did not get the free resources that we not get the free resources that we not get the free resources that we talked about today you can text the word talked about today you can text the word talked about today you can text the word free to 417-204-5153 um and then we have a couple minutes um and then we have a couple minutes left here where we can stick around and left here where we can stick around and left here where we can stick around and answer some questions if people do have answer some questions if people do have answer some questions if people do have questions so if you have questions go questions so if you have questions go questions so if you have questions go ahead and put those in the chat we'd be ahead and put those in the chat we'd be ahead and put those in the chat we'd be happy to get to I know we covered a lot happy to get to I know we covered a lot happy to get to I know we covered a lot of information about how to optimize of information about how to optimize of information about how to optimize your website getting it set up for your website getting it set up for your website getting it set up for Google ads and we've got a couple Google ads and we've got a couple Google ads and we've got a couple minutes here if anyone has a question it minutes here if anyone has a question it minutes here if anyone has a question it looks like we've still got some people looks like we've still got some people looks like we've still got some people joining live and we'll also keep an eye joining live and we'll also keep an eye joining live and we'll also keep an eye on the questions on the questions on the questions um when on the this will be available
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um when on the this will be available um when on the this will be available even after the live is over and we'll even after the live is over and we'll even after the live is over and we'll make sure it's available on our YouTube make sure it's available on our YouTube make sure it's available on our YouTube channel so if you have questions go channel so if you have questions go channel so if you have questions go ahead and put those questions in the ahead and put those questions in the ahead and put those questions in the chat we'll be happy to answer them I chat we'll be happy to answer them I chat we'll be happy to answer them I know every church is in a unique know every church is in a unique know every church is in a unique situation so oftentimes this takes a situation so oftentimes this takes a situation so oftentimes this takes a little bit of thinking of like how does little bit of thinking of like how does little bit of thinking of like how does this apply to my church this apply to my church this apply to my church um but definitely um but definitely um but definitely um you know go ahead put those questions um you know go ahead put those questions um you know go ahead put those questions in the chat we'll help make that happen in the chat we'll help make that happen in the chat we'll help make that happen so I do see one question here if you so I do see one question here if you so I do see one question here if you change up your website after Google ads change up your website after Google ads change up your website after Google ads will Google know and will this help your will Google know and will this help your will Google know and will this help your traffic traffic traffic um if you change your website URLs like um if you change your website URLs like um if you change your website URLs like it's not slash kids anymore children you it's not slash kids anymore children you it's not slash kids anymore children you need to switch that in the Google ad and need to switch that in the Google ad and need to switch that in the Google ad and you want to reflect that in the language you want to reflect that in the language you want to reflect that in the language of the Google ad if it's still the same of the Google ad if it's still the same of the Google ad if it's still the same URL though you're good URL though you're good URL though you're good um but um but um but um the so in terms of helping traffic um the so in terms of helping traffic um the so in terms of helping traffic what will help the most is setting up what will help the most is setting up what will help the most is setting up more pages for more of your Ministries more pages for more of your Ministries more pages for more of your Ministries and events and then running ads to those and events and then running ads to those and events and then running ads to those pages so um it's less about how much I pages so um it's less about how much I pages so um it's less about how much I guess if you make the changes in this guess if you make the changes in this guess if you make the changes in this presentation yes I'm not sure if you're presentation yes I'm not sure if you're presentation yes I'm not sure if you're talking about like optimization changes talking about like optimization changes talking about like optimization changes or if you're talking about like new or if you're talking about like new or if you're talking about like new Ministries new events and stuff Ministries new events and stuff Ministries new events and stuff um both of those should help you just um both of those should help you just um both of those should help you just want to make sure you have Google want to make sure you have Google want to make sure you have Google traffic running to all of that and it traffic running to all of that and it traffic running to all of that and it will help your traffic so hopefully that will help your traffic so hopefully that will help your traffic so hopefully that kind of answers if you want to clarify kind of answers if you want to clarify kind of answers if you want to clarify exactly what you're asking there exactly what you're asking there exactly what you're asking there um and then like Allison said if you're um and then like Allison said if you're um and then like Allison said if you're in the CMU grow program you just let us in the CMU grow program you just let us in the CMU grow program you just let us know that you've made changes and we go know that you've made changes and we go know that you've made changes and we go ahead and optimize the ads for that ahead and optimize the ads for that ahead and optimize the ads for that um and help all of that so I'm gonna put um and help all of that so I'm gonna put um and help all of that so I'm gonna put us on the screen here Nathan us on the screen here Nathan us on the screen here Nathan um One Step people can take to make um One Step people can take to make um One Step people can take to make their website a little bit better for
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their website a little bit better for their website a little bit better for the SEO for SEO and the Google Grant the SEO for SEO and the Google Grant the SEO for SEO and the Google Grant make landing pages for your Ministries make landing pages for your Ministries make landing pages for your Ministries and events so that is the number one and events so that is the number one and events so that is the number one thing make sure you have Pages thing make sure you have Pages thing make sure you have Pages specifically about the things that you specifically about the things that you specifically about the things that you want to advertise want to advertise want to advertise um I see a lot of churches just try to um I see a lot of churches just try to um I see a lot of churches just try to rank in general for all the things with rank in general for all the things with rank in general for all the things with one page doesn't work well what you want one page doesn't work well what you want one page doesn't work well what you want to do is have a kids page that you are to do is have a kids page that you are to do is have a kids page that you are putting Google ads behind that shows up putting Google ads behind that shows up putting Google ads behind that shows up when people are searching kids and you when people are searching kids and you when people are searching kids and you want to do that for every topic want to do that for every topic want to do that for every topic um this ministry is saying they're being um this ministry is saying they're being um this ministry is saying they're being denied three times for the Google ad denied three times for the Google ad denied three times for the Google ad Grant because of the website okay so if Grant because of the website okay so if Grant because of the website okay so if you're being denied because of your you're being denied because of your you're being denied because of your website Google will give you this really website Google will give you this really website Google will give you this really generic denial message that says you generic denial message that says you generic denial message that says you need more call to actions and increase need more call to actions and increase need more call to actions and increase your load speed that's really generic your load speed that's really generic your load speed that's really generic everybody gets that so don't actually everybody gets that so don't actually everybody gets that so don't actually pay attention to that error message pay attention to that error message pay attention to that error message um what you actually need to do is check um what you actually need to do is check um what you actually need to do is check and see if you have any broken links and see if you have any broken links and see if you have any broken links broken pages and broken buttons If you broken pages and broken buttons If you broken pages and broken buttons If you have any of those if there's any link have any of those if there's any link have any of those if there's any link that is not clickable if any of your that is not clickable if any of your that is not clickable if any of your buttons don't function right if you have buttons don't function right if you have buttons don't function right if you have any pages that are not that functional any pages that are not that functional any pages that are not that functional for the user maybe they don't have for the user maybe they don't have for the user maybe they don't have content and you'd expect to have content content and you'd expect to have content content and you'd expect to have content or something those are the number one no or something those are the number one no or something those are the number one no the top three I guess the top three the top three I guess the top three the top three I guess the top three reasons that you'll your website will reasons that you'll your website will reasons that you'll your website will get denied is broken links broken get denied is broken links broken get denied is broken links broken buttons broken Pages if you have those buttons broken Pages if you have those buttons broken Pages if you have those things you if you fix those you should things you if you fix those you should things you if you fix those you should be good be good be good um and in the CMU grow program we help um and in the CMU grow program we help um and in the CMU grow program we help churches with that as well we always churches with that as well we always churches with that as well we always make sure that your website gets make sure that your website gets make sure that your website gets approved we do the work on RN to help approved we do the work on RN to help approved we do the work on RN to help you figure out exactly what to do there you figure out exactly what to do there you figure out exactly what to do there um okay multiple people talking about um okay multiple people talking about um okay multiple people talking about the Omega website great platform the Omega website great platform the Omega website great platform um that's awesome are you running the um that's awesome are you running the um that's awesome are you running the ads for a local zip code or area yes so
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ads for a local zip code or area yes so ads for a local zip code or area yes so um Google ad targeting is something that um Google ad targeting is something that um Google ad targeting is something that we try to stay on top of and we stay in we try to stay on top of and we stay in we try to stay on top of and we stay in touch with Google about this as well to touch with Google about this as well to touch with Google about this as well to figure out what their recommendation is figure out what their recommendation is figure out what their recommendation is if you only run it for your ZIP code if you only run it for your ZIP code if you only run it for your ZIP code um Google has told us and we've actually um Google has told us and we've actually um Google has told us and we've actually seen this to be true that you don't get seen this to be true that you don't get seen this to be true that you don't get enough volume on those ads and they enough volume on those ads and they enough volume on those ads and they won't show the ads to anybody so Google won't show the ads to anybody so Google won't show the ads to anybody so Google thrives on volume you need to make sure thrives on volume you need to make sure thrives on volume you need to make sure it's a big enough volume that they'll it's a big enough volume that they'll it's a big enough volume that they'll actually be able to sort of test the ads actually be able to sort of test the ads actually be able to sort of test the ads and run them to a large enough area so and run them to a large enough area so and run them to a large enough area so what you actually want to do is over what you actually want to do is over what you actually want to do is over Target just by a little bit make sure Target just by a little bit make sure Target just by a little bit make sure you're over targeting a little even you're over targeting a little even you're over targeting a little even though you're reaching some people who though you're reaching some people who though you're reaching some people who may not actually show up the fact that may not actually show up the fact that may not actually show up the fact that you're giving Google more to work with you're giving Google more to work with you're giving Google more to work with means they show it to more local people means they show it to more local people means they show it to more local people they know where you're located they're they know where you're located they're they know where you're located they're going to show it to more people locally going to show it to more people locally going to show it to more people locally because you're more relevant there so because you're more relevant there so because you're more relevant there so you want to over Target your area just a you want to over Target your area just a you want to over Target your area just a little bit and our team stays up to date little bit and our team stays up to date little bit and our team stays up to date it fluctuates it fluctuates it fluctuates um how many miles that actually is but um how many miles that actually is but um how many miles that actually is but our team stays up to date on grow our team stays up to date on grow our team stays up to date on grow accounts we keep all that updated make accounts we keep all that updated make accounts we keep all that updated make sure we optimize that if you're running sure we optimize that if you're running sure we optimize that if you're running your own account I would just be over your own account I would just be over your own account I would just be over targeting and then testing every month targeting and then testing every month targeting and then testing every month or so fluctuating that seeing what works or so fluctuating that seeing what works or so fluctuating that seeing what works best it looks like you're in Tennessee best it looks like you're in Tennessee best it looks like you're in Tennessee so I don't think you should have a huge so I don't think you should have a huge so I don't think you should have a huge issue with volume but you do want to issue with volume but you do want to issue with volume but you do want to make sure you're over targeting a little make sure you're over targeting a little make sure you're over targeting a little um so if you have any more questions go um so if you have any more questions go um so if you have any more questions go ahead and put those in the chat um we'd ahead and put those in the chat um we'd ahead and put those in the chat um we'd be happy to answer them like I said be happy to answer them like I said be happy to answer them like I said we'll also try to monitor the upcoming we'll also try to monitor the upcoming we'll also try to monitor the upcoming comments on this video comments on this video comments on this video um even after the live stream is done um even after the live stream is done um even after the live stream is done but I know we've got about 50 people who but I know we've got about 50 people who but I know we've got about 50 people who have stuck around on the live stream have stuck around on the live stream have stuck around on the live stream itself so go ahead put any questions you itself so go ahead put any questions you itself so go ahead put any questions you have in the chat about websites about have in the chat about websites about have in the chat about websites about Google ads about how to reach more Google ads about how to reach more Google ads about how to reach more people about the CMU grow program any of people about the CMU grow program any of people about the CMU grow program any of that and we'd be happy to help answer
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that and we'd be happy to help answer that and we'd be happy to help answer those questions those questions those questions so I'm just going to keep an eye on the so I'm just going to keep an eye on the so I'm just going to keep an eye on the chat for a minute here Nathan because I chat for a minute here Nathan because I chat for a minute here Nathan because I know we've got a minute delay on the know we've got a minute delay on the know we've got a minute delay on the stream stream stream um for people to hear that do you have um for people to hear that do you have um for people to hear that do you have anything else you want to add Nathan anything else you want to add Nathan anything else you want to add Nathan before we wrap up any deep wisdom before we wrap up any deep wisdom before we wrap up any deep wisdom um is that what you're asking uh um is that what you're asking uh um is that what you're asking uh deep wisdom here deep wisdom here deep wisdom here I mean I I think once you understand the I mean I I think once you understand the I mean I I think once you understand the framework of how all the digital side framework of how all the digital side framework of how all the digital side works and what people are doing works and what people are doing works and what people are doing um you know uh it's what's working today um you know uh it's what's working today um you know uh it's what's working today may not be what's working in 20 years may not be what's working in 20 years may not be what's working in 20 years because you know technology changes or because you know technology changes or because you know technology changes or whatever but the reality is we're seeing whatever but the reality is we're seeing whatever but the reality is we're seeing it work today it work today it work today um and you don't get this kind of Grant um and you don't get this kind of Grant um and you don't get this kind of Grant with Facebook like you have to if you're with Facebook like you have to if you're with Facebook like you have to if you're gonna run ads on Facebook you've got to gonna run ads on Facebook you've got to gonna run ads on Facebook you've got to pay for those so not only do you have to pay for those so not only do you have to pay for those so not only do you have to do a good job of being effective in do a good job of being effective in do a good job of being effective in running them setting them all up making running them setting them all up making running them setting them all up making sure you've got good selfie videos sure you've got good selfie videos sure you've got good selfie videos things like that things like that things like that um you could copy all of those things uh um you could copy all of those things uh um you could copy all of those things uh but you know you don't you have to pay but you know you don't you have to pay but you know you don't you have to pay for the ads what the great step ahead for the ads what the great step ahead for the ads what the great step ahead with the Google Grant is they provide with the Google Grant is they provide with the Google Grant is they provide the money to to be able to do that I the money to to be able to do that I the money to to be able to do that I mean it's just like a no-brainer I think mean it's just like a no-brainer I think mean it's just like a no-brainer I think every single church every non-profit every single church every non-profit every single church every non-profit really should should be using the Google really should should be using the Google really should should be using the Google Grant because it's open to every non Grant because it's open to every non Grant because it's open to every non non-profit and a church that's a 501c3 non-profit and a church that's a 501c3 non-profit and a church that's a 501c3 qualifies for that and again that's what qualifies for that and again that's what qualifies for that and again that's what we helped set up for you we helped set up for you we helped set up for you um get that over the finish line and um get that over the finish line and um get that over the finish line and then we run the ads for you and that's then we run the ads for you and that's then we run the ads for you and that's the part that Facebook ads are a little
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the part that Facebook ads are a little the part that Facebook ads are a little bit easier I think to to run for sure bit easier I think to to run for sure bit easier I think to to run for sure like they make it a little more simple like they make it a little more simple like they make it a little more simple but I to this day I I could get into the but I to this day I I could get into the but I to this day I I could get into the Google and Google ads manager on the Google and Google ads manager on the Google and Google ads manager on the back end but I could I couldn't set up a back end but I could I couldn't set up a back end but I could I couldn't set up a campaign and I've been in it several campaign and I've been in it several campaign and I've been in it several times you know and like I can kind of times you know and like I can kind of times you know and like I can kind of read the stats a little bit but I read the stats a little bit but I read the stats a little bit but I couldn't myself actually couldn't myself actually couldn't myself actually um know how to know how to run it so um know how to know how to run it so um know how to know how to run it so that's what's beautiful about the CMU that's what's beautiful about the CMU that's what's beautiful about the CMU team is be able to to run those for you team is be able to to run those for you team is be able to to run those for you we really saw a need there is like okay we really saw a need there is like okay we really saw a need there is like okay they can get the grant which is awesome they can get the grant which is awesome they can get the grant which is awesome and great but then now now it's being and great but then now now it's being and great but then now now it's being left unused on you know and so it's like left unused on you know and so it's like left unused on you know and so it's like we are we were able to step in and and we are we were able to step in and and we are we were able to step in and and really fill that need for churches so really fill that need for churches so really fill that need for churches so now they're able to utilize it at a now they're able to utilize it at a now they're able to utilize it at a really low cost because we're just got really low cost because we're just got really low cost because we're just got our team that's just working on that all our team that's just working on that all our team that's just working on that all the time so we can scale keep the price the time so we can scale keep the price the time so we can scale keep the price low I mean it really is a win-win we low I mean it really is a win-win we low I mean it really is a win-win we literally have hundreds of churches we literally have hundreds of churches we literally have hundreds of churches we have over 500 churches that we're have over 500 churches that we're have over 500 churches that we're currently helping currently helping currently helping um and so really encourage you to step um and so really encourage you to step um and so really encourage you to step in and and to try this out you'll be in and and to try this out you'll be in and and to try this out you'll be glad that you did and you'll see more glad that you did and you'll see more glad that you did and you'll see more visitors on a weekend for sure yeah yeah visitors on a weekend for sure yeah yeah visitors on a weekend for sure yeah yeah so I'm going to wrap up with a couple so I'm going to wrap up with a couple so I'm going to wrap up with a couple questions those are great thoughts questions those are great thoughts questions those are great thoughts that's sort of just summarized that's sort of just summarized that's sort of just summarized everything we're talking about everything we're talking about everything we're talking about um but I'm going to wrap up with um um but I'm going to wrap up with um um but I'm going to wrap up with um Pastor Leslie's question here and then Pastor Leslie's question here and then Pastor Leslie's question here and then um the another question here from um the another question here from um the another question here from um Tanika Tanika I hope I'm pronouncing um Tanika Tanika I hope I'm pronouncing um Tanika Tanika I hope I'm pronouncing that right that right that right um so Pastor Leslie asked about a great um so Pastor Leslie asked about a great um so Pastor Leslie asked about a great resource to analyze website resource to analyze website resource to analyze website functionality what I would do is I would functionality what I would do is I would functionality what I would do is I would go through this video again and I would go through this video again and I would go through this video again and I would see if your website meets the see if your website meets the see if your website meets the checkpoints we talked about right having checkpoints we talked about right having checkpoints we talked about right having good landing pages the different things good landing pages the different things good landing pages the different things on landing pages those are the best like
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on landing pages those are the best like on landing pages those are the best like general principles you're going to want general principles you're going to want general principles you're going to want to have on every website anything deeper to have on every website anything deeper to have on every website anything deeper than that what I would do is I would than that what I would do is I would than that what I would do is I would work with somebody who actually knows work with somebody who actually knows work with somebody who actually knows about websites and can dive into your about websites and can dive into your about websites and can dive into your website specifically because these website specifically because these website specifically because these general principles are great and should general principles are great and should general principles are great and should apply to every website but it would be apply to every website but it would be apply to every website but it would be good to take it any deeper than that good to take it any deeper than that good to take it any deeper than that you're going to want somebody to look at you're going to want somebody to look at you're going to want somebody to look at your website knowing your church getting your website knowing your church getting your website knowing your church getting to know you as a pastor like getting to to know you as a pastor like getting to to know you as a pastor like getting to know what will make your website the know what will make your website the know what will make your website the most functional based on what Ministries most functional based on what Ministries most functional based on what Ministries you're actually offering you're actually offering you're actually offering um that's something we do in the CMU um that's something we do in the CMU um that's something we do in the CMU grow program you could also probably grow program you could also probably grow program you could also probably just go out there and hire like a just go out there and hire like a just go out there and hire like a website consultant to help you with that website consultant to help you with that website consultant to help you with that um but definitely like having somebody um but definitely like having somebody um but definitely like having somebody who knows this stuff is going to be your who knows this stuff is going to be your who knows this stuff is going to be your next step after like just going through next step after like just going through next step after like just going through the basic principles in this video the basic principles in this video the basic principles in this video that's what I would say that's what I would say that's what I would say um and then this one as well um and then this one as well um and then this one as well um if you're working on your Church's um if you're working on your Church's um if you're working on your Church's website how important is it to have the website how important is it to have the website how important is it to have the website completed before getting the website completed before getting the website completed before getting the Google ad Grant Google ad Grant Google ad Grant um this person has it live just has a um this person has it live just has a um this person has it live just has a site for people to go to but is still site for people to go to but is still site for people to go to but is still working on it working on it working on it um you are required to have a live um you are required to have a live um you are required to have a live website to get the grant so that part's website to get the grant so that part's website to get the grant so that part's great you are also required for that great you are also required for that great you are also required for that website to be fully functional in website to be fully functional in website to be fully functional in everything that's published so every everything that's published so every everything that's published so every button has to work every link has to button has to work every link has to button has to work every link has to work and every page has to have content work and every page has to have content work and every page has to have content you can't have pages that say like you can't have pages that say like you can't have pages that say like coming soon coming soon coming soon um because it feels like it's not a um because it feels like it's not a um because it feels like it's not a functional website functional website functional website um you don't have to have all of this um you don't have to have all of this um you don't have to have all of this optimized like we talked about this optimized like we talked about this optimized like we talked about this optimization will help the grant do optimization will help the grant do optimization will help the grant do better better better um but you'll definitely want to have um but you'll definitely want to have um but you'll definitely want to have um like sort of the basics in place I um like sort of the basics in place I um like sort of the basics in place I would say have all of those basic Pages would say have all of those basic Pages would say have all of those basic Pages Feel Complete make sure there's not any Feel Complete make sure there's not any Feel Complete make sure there's not any incomplete Pages Linked In the menu make
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incomplete Pages Linked In the menu make incomplete Pages Linked In the menu make sure they're all high quality all of sure they're all high quality all of sure they're all high quality all of that and then I would go ahead and apply that and then I would go ahead and apply that and then I would go ahead and apply for the grant um but before you apply for the grant um but before you apply for the grant um but before you apply for the grant and this goes for for the grant and this goes for for the grant and this goes for everybody um joining us today make sure everybody um joining us today make sure everybody um joining us today make sure you have a plan or a system in place to you have a plan or a system in place to you have a plan or a system in place to manage that Grant and utilize it you get manage that Grant and utilize it you get manage that Grant and utilize it you get that Grant and you never use it Google that Grant and you never use it Google that Grant and you never use it Google takes it away or if you get the Grant takes it away or if you get the Grant takes it away or if you get the Grant and you use it wrong Google takes it and you use it wrong Google takes it and you use it wrong Google takes it away if you get that Grant and you know away if you get that Grant and you know away if you get that Grant and you know you use it but you're only like halfway you use it but you're only like halfway you use it but you're only like halfway in Google takes it away so make sure in Google takes it away so make sure in Google takes it away so make sure that you actually have a plan or a that you actually have a plan or a that you actually have a plan or a system system system um one of my favorite quotes is that um one of my favorite quotes is that um one of my favorite quotes is that James Clear quote about you don't rise James Clear quote about you don't rise James Clear quote about you don't rise to the level of your goals you fall to to the level of your goals you fall to to the level of your goals you fall to the level of your systems like you can the level of your systems like you can the level of your systems like you can set great goals if you don't have a set great goals if you don't have a set great goals if you don't have a system in place to help you meet those system in place to help you meet those system in place to help you meet those goals chances are in a month you're not goals chances are in a month you're not goals chances are in a month you're not going to still be working toward that going to still be working toward that going to still be working toward that goal um so that's why like the automatic goal um so that's why like the automatic goal um so that's why like the automatic invite system is the best system we invite system is the best system we invite system is the best system we recommend for Google ads having that recommend for Google ads having that recommend for Google ads having that system that automatically invites people system that automatically invites people system that automatically invites people to the church every single day using the to the church every single day using the to the church every single day using the Google ads and that entire system the Google ads and that entire system the Google ads and that entire system the way that's built out says what are way that's built out says what are way that's built out says what are people Google searching let's show up people Google searching let's show up people Google searching let's show up with your website when they're doing with your website when they're doing with your website when they're doing that and let's invite them to your that and let's invite them to your that and let's invite them to your church that's a system on how you're church that's a system on how you're church that's a system on how you're going to utilize the Google Grant it going to utilize the Google Grant it going to utilize the Google Grant it meets all of Google's requirements it meets all of Google's requirements it meets all of Google's requirements it keeps everything active it keeps keeps everything active it keeps keeps everything active it keeps everything compliant you need somebody everything compliant you need somebody everything compliant you need somebody to run that system whether that's a to run that system whether that's a to run that system whether that's a volunteer in your church you want to volunteer in your church you want to volunteer in your church you want to have watched this video whether that's have watched this video whether that's have watched this video whether that's us in the grow program if you want to us in the grow program if you want to us in the grow program if you want to jump in you want to have a system like jump in you want to have a system like jump in you want to have a system like what is our system going to be and then what is our system going to be and then what is our system going to be and then who's actually making that system happen who's actually making that system happen who's actually making that system happen and all of that tying together and all of that tying together and all of that tying together um basically all of that tying together um basically all of that tying together um basically all of that tying together will then set you up for success in this will then set you up for success in this will then set you up for success in this area it's not something you want to jump area it's not something you want to jump area it's not something you want to jump into if you're like yeah I'll apply
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into if you're like yeah I'll apply into if you're like yeah I'll apply tomorrow for the Google Grant and then tomorrow for the Google Grant and then tomorrow for the Google Grant and then forget about it you're going to lose the forget about it you're going to lose the forget about it you're going to lose the Grant and you're not actually going to Grant and you're not actually going to Grant and you're not actually going to see any results so you need the system see any results so you need the system see any results so you need the system and you need somebody to run the system and you need somebody to run the system and you need somebody to run the system whether that's yourself although I know whether that's yourself although I know whether that's yourself although I know a lot of church leaders have a lot of a lot of church leaders have a lot of a lot of church leaders have a lot of things on their plate and probably don't things on their plate and probably don't things on their plate and probably don't want to add something else or that's why want to add something else or that's why want to add something else or that's why we've created The Grow program is we've we've created The Grow program is we've we've created The Grow program is we've hired the full-time team to stay hired the full-time team to stay hired the full-time team to stay qualified to stay up to date on Google qualified to stay up to date on Google qualified to stay up to date on Google stuff they're all Google ad certified stuff they're all Google ad certified stuff they're all Google ad certified I'm just making sure that we can run I'm just making sure that we can run I'm just making sure that we can run that system for you in the background so that system for you in the background so that system for you in the background so you don't even have to think about it so you don't even have to think about it so you don't even have to think about it so so one one last thing um if everyone so one one last thing um if everyone so one one last thing um if everyone could hit I always see YouTubers do this could hit I always see YouTubers do this could hit I always see YouTubers do this and I get to actually do it now but and I get to actually do it now but and I get to actually do it now but smash that like button and hit the smash that like button and hit the smash that like button and hit the Subscribe and then also if you do know Subscribe and then also if you do know Subscribe and then also if you do know of a pastor that would benefit from this of a pastor that would benefit from this of a pastor that would benefit from this uh live then hit the share button share uh live then hit the share button share uh live then hit the share button share that with them that would really be that with them that would really be that with them that would really be awesome so hit the like button though awesome so hit the like button though awesome so hit the like button though and then also subscribe but uh yeah and then also subscribe but uh yeah and then also subscribe but uh yeah thanks for joining us anything else thanks for joining us anything else thanks for joining us anything else Molly before we no I was just gonna say Molly before we no I was just gonna say Molly before we no I was just gonna say you were saying like share this with a you were saying like share this with a you were saying like share this with a pastor you know if you like come across pastor you know if you like come across pastor you know if you like come across a friend's a pastor friend's website and a friend's a pastor friend's website and a friend's a pastor friend's website and you're like oh this website's not great you're like oh this website's not great you're like oh this website's not great this website's not going to help them this website's not going to help them this website's not going to help them get visitors you could just share like get visitors you could just share like get visitors you could just share like hey I watched this really helpful live hey I watched this really helpful live hey I watched this really helpful live stream and here you go you know what I stream and here you go you know what I stream and here you go you know what I mean like this could be some helpful mean like this could be some helpful mean like this could be some helpful advice advice advice um because I see so many websites that I um because I see so many websites that I um because I see so many websites that I look and I'm like man if this church look and I'm like man if this church look and I'm like man if this church could make these small changes like the could make these small changes like the could make these small changes like the stuff we talked about in this video stuff we talked about in this video stuff we talked about in this video um that would really help and they would um that would really help and they would um that would really help and they would be able to reach more people and be able to reach more people and be able to reach more people and ultimately like as the church we know ultimately like as the church we know ultimately like as the church we know that we have the hope of the world we that we have the hope of the world we that we have the hope of the world we have the one thing that people can't get have the one thing that people can't get have the one thing that people can't get anywhere else and that's salvation anywhere else and that's salvation anywhere else and that's salvation that's a relationship with Jesus like we
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that's a relationship with Jesus like we that's a relationship with Jesus like we have something to offer that every have something to offer that every have something to offer that every single person in the world needs single person in the world needs single person in the world needs um but if we're not showing up when um but if we're not showing up when um but if we're not showing up when they're looking and we're not building they're looking and we're not building they're looking and we're not building those relationships that's people who those relationships that's people who those relationships that's people who might never get to know Jesus so there might never get to know Jesus so there might never get to know Jesus so there is literally eternity on the line of is literally eternity on the line of is literally eternity on the line of getting these things in place of more getting these things in place of more getting these things in place of more people knowing Jesus and there's people people knowing Jesus and there's people people knowing Jesus and there's people on the other side of your faithfulness on the other side of your faithfulness on the other side of your faithfulness um with all of this so I know everyone's um with all of this so I know everyone's um with all of this so I know everyone's saying in the chat let us know in the saying in the chat let us know in the saying in the chat let us know in the next watch party is I on YouTube this is next watch party is I on YouTube this is next watch party is I on YouTube this is fun Nathan we had 40 people stick around fun Nathan we had 40 people stick around fun Nathan we had 40 people stick around to the very end or more than here we go to the very end or more than here we go to the very end or more than here we go so let's do another one let's pick so let's do another one let's pick so let's do another one let's pick another topic yeah absolutely another topic yeah absolutely another topic yeah absolutely um um um awesome well thank you for joining us awesome well thank you for joining us awesome well thank you for joining us everybody everybody everybody um go ahead keep putting questions in um go ahead keep putting questions in um go ahead keep putting questions in the chat in the comments um we will be the chat in the comments um we will be the chat in the comments um we will be monitoring the YouTube comments um and monitoring the YouTube comments um and monitoring the YouTube comments um and then make sure again that you text this then make sure again that you text this then make sure again that you text this number text the word free to that number number text the word free to that number number text the word free to that number on the screen that will get you all the on the screen that will get you all the on the screen that will get you all the resources we mentioned today more info resources we mentioned today more info resources we mentioned today more info about the CMU grow program and a way to about the CMU grow program and a way to about the CMU grow program and a way to connect with our team as well so let us connect with our team as well so let us connect with our team as well so let us know if you have any questions know if you have any questions know if you have any questions questions and we'll see you next time questions and we'll see you next time questions and we'll see you next time okay I see ya
Summary
This transcript focuses on leveraging church websites and Google Ads to attract more visitors. It highlights the importance of an optimized website to guide people towards spiritual growth and discusses how to utilize the Google Grant to increase church attendance without additional advertising spend. The key takeaway is that actionable steps can be taken on a current website to significantly boost visitor numbers and encourage people to move closer to God.