Effectively Communicate To The People Inside Your Church

all right everybody Welcome to session all right everybody Welcome to session five we're doing a crash course on five we're doing a crash course on five we're doing a crash course on Church marketing really to help the Church marketing really to help the Church marketing really to help the senior pastor get a handle on all this senior pastor get a handle on all this senior pastor get a handle on all this stuff yep seven different kinds of stuff yep seven different kinds of stuff yep seven different kinds of marketing today we're talking about marketing today we're talking about marketing today we're talking about internal marketing which is really internal marketing which is really internal marketing which is really promoting stuff to your church because promoting stuff to your church because promoting stuff to your church because sometimes you need your own people to sometimes you need your own people to sometimes you need your own people to know what's going on that's a hard one know what's going on that's a hard one know what's going on that's a hard one yeah examples would be like email text yeah examples would be like email text yeah examples would be like email text message pages on your website like your message pages on your website like your message pages on your website like your event Pages like your Facebook group is event Pages like your Facebook group is event Pages like your Facebook group is a big one so we talked about social a big one so we talked about social a big one so we talked about social media what not to do having a Facebook media what not to do having a Facebook media what not to do having a Facebook group for your church family is a great group for your church family is a great group for your church family is a great one of what to do where those one of what to do where those one of what to do where those announcements do go and so this is stuff announcements do go and so this is stuff announcements do go and so this is stuff like hey we need more volunteers yeah like hey we need more volunteers yeah like hey we need more volunteers yeah we're not going to the whole Community we're not going to the whole Community we're not going to the whole Community announcing that you're going to like announcing that you're going to like announcing that you're going to like your members yes like Marketing in your members yes like Marketing in your members yes like Marketing in inside your whole church yep give online inside your whole church yep give online inside your whole church yep give online is another good one we got a food drive is another good one we got a food drive is another good one we got a food drive coming up this week so anytime you're coming up this week so anytime you're coming up this week so anytime you're trying to motivate your people to take trying to motivate your people to take trying to motivate your people to take action build momentum that's internal action build momentum that's internal action build momentum that's internal marketing and a lot of times that marketing and a lot of times that marketing and a lot of times that internal marketing is the first step of internal marketing is the first step of internal marketing is the first step of external marketing I mean we're going to external marketing I mean we're going to external marketing I mean we're going to fire up our people for going into Easter fire up our people for going into Easter fire up our people for going into Easter or Christmas we're going to get them or Christmas we're going to get them or Christmas we're going to get them doing invite card so that's like the doing invite card so that's like the doing invite card so that's like the internal piece and now you're gonna internal piece and now you're gonna internal piece and now you're gonna build that momentum and then your people build that momentum and then your people build that momentum and then your people are going to do some external yeah and are going to do some external yeah and are going to do some external yeah and it's kind of like it's almost that it's kind of like it's almost that it's kind of like it's almost that principle of the Target right if you principle of the Target right if you principle of the Target right if you start with the bullseye the people that start with the bullseye the people that start with the bullseye the people that are like the closest to your church they are like the closest to your church they are like the closest to your church they need to know what's going on they need need to know what's going on they need need to know what's going on they need to go first they need to sign up and to go first they need to sign up and to go first they need to sign up and then as you do these other kinds of then as you do these other kinds of then as you do these other kinds of marketing you're branching out but marketing you're branching out but marketing you're branching out but sometimes and you know this as a pastor sometimes and you know this as a pastor sometimes and you know this as a pastor sometimes it's hardest to get your own sometimes it's hardest to get your own sometimes it's hardest to get your own people like like maybe even your own people like like maybe even your own people like like maybe even your own family it's like how can I get my own family it's like how can I get my own family it's like how can I get my own family to volunteer right you start with family to volunteer right you start with family to volunteer right you start with the people that are closest to you and the people that are closest to you and the people that are closest to you and the way you communicate to them is a

the way you communicate to them is a the way you communicate to them is a little bit different right you don't little bit different right you don't little bit different right you don't sometimes you don't have to be as nice sometimes you don't have to be as nice sometimes you don't have to be as nice right you can still be more direct like right you can still be more direct like right you can still be more direct like no you're gonna do it and so we want to no you're gonna do it and so we want to no you're gonna do it and so we want to talk about in this session how do we get talk about in this session how do we get talk about in this session how do we get our own people to do stuff and follow our own people to do stuff and follow our own people to do stuff and follow through and take action yeah I'm through and take action yeah I'm through and take action yeah I'm laughing because Facebook events is what laughing because Facebook events is what laughing because Facebook events is what come into mind and like so many churches come into mind and like so many churches come into mind and like so many churches like create an event for Christmas like like create an event for Christmas like like create an event for Christmas like why is the worship Pastor not going on why is the worship Pastor not going on why is the worship Pastor not going on our Facebook event like well I'm gonna our Facebook event like well I'm gonna our Facebook event like well I'm gonna be there well say that you're going be there well say that you're going be there well say that you're going right it's like that you got to get that right it's like that you got to get that right it's like that you got to get that critical mass happening internally critical mass happening internally critical mass happening internally before it makes sense externally there before it makes sense externally there before it makes sense externally there for for your community and with way for for your community and with way for for your community and with way marketing works it is great when your marketing works it is great when your marketing works it is great when your people are motivated when they're fired people are motivated when they're fired people are motivated when they're fired up when they're passionate about it it up when they're passionate about it it up when they're passionate about it it really unlocks so much externally in really unlocks so much externally in really unlocks so much externally in your community a lot of that we talk your community a lot of that we talk your community a lot of that we talk about social proof we probably don't about social proof we probably don't about social proof we probably don't have time to talk about that in this have time to talk about that in this have time to talk about that in this episode but the idea of when when your episode but the idea of when when your episode but the idea of when when your community sees that something cool is community sees that something cool is community sees that something cool is happening it's like looking at a product happening it's like looking at a product happening it's like looking at a product on Amazon that has 500 reviews versus on Amazon that has 500 reviews versus on Amazon that has 500 reviews versus two reviews like but in this episode two reviews like but in this episode two reviews like but in this episode let's focus on how do you get your let's focus on how do you get your let's focus on how do you get your people there how do you get people to people there how do you get people to people there how do you get people to take action because in some senses that take action because in some senses that take action because in some senses that is a an art where you want them to sign is a an art where you want them to sign is a an art where you want them to sign up or show up or give or do a thing or up or show up or give or do a thing or up or show up or give or do a thing or you know show up at a place how do we you know show up at a place how do we you know show up at a place how do we get them to do that so this episode is a get them to do that so this episode is a get them to do that so this episode is a little different we're going to give you little different we're going to give you little different we're going to give you like a bunch of tips like to kind of to like a bunch of tips like to kind of to like a bunch of tips like to kind of to kind of motivate your own people who kind of motivate your own people who kind of motivate your own people who theoretically know you and trust you theoretically know you and trust you theoretically know you and trust you already and so how do you get them to already and so how do you get them to already and so how do you get them to take take that step take that action so take take that step take that action so take take that step take that action so so the first thing I think is really so the first thing I think is really so the first thing I think is really important you talk you talked about this important you talk you talked about this important you talk you talked about this a lot it's really starting with the why a lot it's really starting with the why a lot it's really starting with the why yep it's like yeah we're we're not just yep it's like yeah we're we're not just yep it's like yeah we're we're not just telling you what to do but why are you telling you what to do but why are you telling you what to do but why are you doing it and that's really key and a lot doing it and that's really key and a lot doing it and that's really key and a lot of pastors you understand the why and so

of pastors you understand the why and so of pastors you understand the why and so sometimes we skip this step with our sometimes we skip this step with our sometimes we skip this step with our people and it's a big mistake so like we people and it's a big mistake so like we people and it's a big mistake so like we understand why getting Kids to Kids Camp understand why getting Kids to Kids Camp understand why getting Kids to Kids Camp is important so our announcement is just is important so our announcement is just is important so our announcement is just simply hey Kids Camp is coming up in simply hey Kids Camp is coming up in simply hey Kids Camp is coming up in June here are the dates here's where you June here are the dates here's where you June here are the dates here's where you sign up and like there's a major Miss sign up and like there's a major Miss sign up and like there's a major Miss there where we need to say stop and ask there where we need to say stop and ask there where we need to say stop and ask the question why should a parent care to the question why should a parent care to the question why should a parent care to sign their kids up for kids camp and I sign their kids up for kids camp and I sign their kids up for kids camp and I think as a general practice when you're think as a general practice when you're think as a general practice when you're going to announce some something or going to announce some something or going to announce some something or motivate people to take action ask why motivate people to take action ask why motivate people to take action ask why two or three times so why should people two or three times so why should people two or three times so why should people care to sign their kids up for kids can care to sign their kids up for kids can care to sign their kids up for kids can yeah like and like let's well it's funny yeah like and like let's well it's funny yeah like and like let's well it's funny because it's like they're not that why because it's like they're not that why because it's like they're not that why shouldn't they care has nothing to do shouldn't they care has nothing to do shouldn't they care has nothing to do with the date and the time and the cost with the date and the time and the cost with the date and the time and the cost and everything to do it's like hey your and everything to do it's like hey your and everything to do it's like hey your kids need relationships with other kids need relationships with other kids need relationships with other Christian kids wouldn't that be great Christian kids wouldn't that be great Christian kids wouldn't that be great wouldn't it be great if your kids were wouldn't it be great if your kids were wouldn't it be great if your kids were which could spend a week like tuning out which could spend a week like tuning out which could spend a week like tuning out all the distractions developing some all the distractions developing some all the distractions developing some relationships with other kids and adults relationships with other kids and adults relationships with other kids and adults who will actually love them and guide who will actually love them and guide who will actually love them and guide them through their childhood years now them through their childhood years now them through their childhood years now all of a sudden as a parent I'm like all of a sudden as a parent I'm like all of a sudden as a parent I'm like well yeah yeah I want my kids to have well yeah yeah I want my kids to have well yeah yeah I want my kids to have that and that's a huge that's the why that and that's a huge that's the why that and that's a huge that's the why yeah and think about this in terms of yeah and think about this in terms of yeah and think about this in terms of um movies movie theaters like movie um movies movie theaters like movie um movies movie theaters like movie trailers a movie trailer doesn't come on trailers a movie trailer doesn't come on trailers a movie trailer doesn't come on and just start with like July 5th right and just start with like July 5th right and just start with like July 5th right and at these theater locations on these and at these theater locations on these and at these theater locations on these theater times and then at the very end theater times and then at the very end theater times and then at the very end maybe they give you a couple like one maybe they give you a couple like one maybe they give you a couple like one second of action scenes No it's 98 second of action scenes No it's 98 second of action scenes No it's 98 action scene car chase they're going to action scene car chase they're going to action scene car chase they're going to build excitement and then maybe at the build excitement and then maybe at the build excitement and then maybe at the very end they'll put a hashtag because very end they'll put a hashtag because very end they'll put a hashtag because they understand this if they get you

they understand this if they get you they understand this if they get you inspired if they get you interested if inspired if they get you interested if inspired if they get you interested if they communicate why you should care to they communicate why you should care to they communicate why you should care to come to this movie guess what you're come to this movie guess what you're come to this movie guess what you're gonna do you're gonna go figure out what gonna do you're gonna go figure out what gonna do you're gonna go figure out what theaters that's at what time that's at theaters that's at what time that's at theaters that's at what time that's at you can get the information if you have you can get the information if you have you can get the information if you have the inspiration unfortunately a lot of the inspiration unfortunately a lot of the inspiration unfortunately a lot of churches just lead with the information churches just lead with the information churches just lead with the information leave out the inspiration and nobody leave out the inspiration and nobody leave out the inspiration and nobody cares nobody's gonna go to that because cares nobody's gonna go to that because cares nobody's gonna go to that because you you haven't inspired them first the you you haven't inspired them first the you you haven't inspired them first the other thing I would say on the on the other thing I would say on the on the other thing I would say on the on the inspiration piece and I love that inspiration piece and I love that inspiration piece and I love that inspiration before information that's inspiration before information that's inspiration before information that's really a good principle plus it Rhymes I really a good principle plus it Rhymes I really a good principle plus it Rhymes I love that all right but the other thing love that all right but the other thing love that all right but the other thing is is sometimes the inspiration it is is sometimes the inspiration it is is sometimes the inspiration it almost seems a little selfish right that almost seems a little selfish right that almost seems a little selfish right that you have to and and if you if you like you have to and and if you if you like you have to and and if you if you like have a marketing background like we have have a marketing background like we have have a marketing background like we have a little bit of a marketing background a little bit of a marketing background a little bit of a marketing background we know we have to answer the question we know we have to answer the question we know we have to answer the question of what's in it for them well in church of what's in it for them well in church of what's in it for them well in church we sometimes do that we just assume well we sometimes do that we just assume well we sometimes do that we just assume well because the Bible says so or because because the Bible says so or because because the Bible says so or because they're going to do it so like what's in they're going to do it so like what's in they're going to do it so like what's in it for the parent when they sign their it for the parent when they sign their it for the parent when they sign their kids up kids up kids up um even as we promote a Bible study it's um even as we promote a Bible study it's um even as we promote a Bible study it's like what's in it for them and and the like what's in it for them and and the like what's in it for them and and the answer to that may be like this is going answer to that may be like this is going answer to that may be like this is going to help you grow in your faith that's to help you grow in your faith that's to help you grow in your faith that's what's in it for them I mean it can what's in it for them I mean it can what's in it for them I mean it can still be a big concept or a spiritual still be a big concept or a spiritual still be a big concept or a spiritual thing but we have to answer those thing but we have to answer those thing but we have to answer those questions and that goes along with the questions and that goes along with the questions and that goes along with the why is why should they do it and what why is why should they do it and what why is why should they do it and what are they going to get out of it I think are they going to get out of it I think are they going to get out of it I think you can even do it with giving you know you can even do it with giving you know you can even do it with giving you know why give to our church well what are why give to our church well what are why give to our church well what are they going to get well they're not they going to get well they're not they going to get well they're not getting anything they're giving they are getting anything they're giving they are getting anything they're giving they are getting something and we need to answer getting something and we need to answer getting something and we need to answer those questions yep absolutely and after those questions yep absolutely and after those questions yep absolutely and after you cover this y piece then your next you cover this y piece then your next you cover this y piece then your next steps is to do just that give clear steps is to do just that give clear steps is to do just that give clear simple Next Step so start with the why simple Next Step so start with the why simple Next Step so start with the why do the inspiration for before the do the inspiration for before the do the inspiration for before the information then when you get to the information then when you get to the information then when you get to the information give clear simple next steps information give clear simple next steps information give clear simple next steps and a lot of churches do way too much

and a lot of churches do way too much and a lot of churches do way too much information even on that complicated information even on that complicated information even on that complicated they're saying hey this is going to be a they're saying hey this is going to be a they're saying hey this is going to be a Friday morning Men's breakfast gonna be Friday morning Men's breakfast gonna be Friday morning Men's breakfast gonna be on this date go down to this room take a on this date go down to this room take a on this date go down to this room take a right past the Fireside room pay the right past the Fireside room pay the right past the Fireside room pay the pancake guy then take a left and like pancake guy then take a left and like pancake guy then take a left and like people are not y'all gotta pay the people are not y'all gotta pay the people are not y'all gotta pay the pancakes so give clear simple next steps uh so so give clear simple next steps uh so that's kind of the big that's the that's kind of the big that's the that's kind of the big that's the framework and that's using tips let's framework and that's using tips let's framework and that's using tips let's jump into this so here's some tips we're jump into this so here's some tips we're jump into this so here's some tips we're going to wrap a fire on these tips all going to wrap a fire on these tips all going to wrap a fire on these tips all right when you're making announcements right when you're making announcements right when you're making announcements in inside your church here's what I want in inside your church here's what I want in inside your church here's what I want you to do I want you to communicate from you to do I want you to communicate from you to do I want you to communicate from one person one person one person like a person and to a person so here's like a person and to a person so here's like a person and to a person so here's what I mean from a person these when you what I mean from a person these when you what I mean from a person these when you send an email it doesn't need to come send an email it doesn't need to come send an email it doesn't need to come from office at you know from office at you know from office at you know anycitychurch.com it needs to come from anycitychurch.com it needs to come from anycitychurch.com it needs to come from a person who who is sending the email a person who who is sending the email a person who who is sending the email and that that email should be written and that that email should be written and that that email should be written not just from a person but like a person not just from a person but like a person not just from a person but like a person hey everybody hey you know hey what's up hey everybody hey you know hey what's up hey everybody hey you know hey what's up um you know you can write like yourself um you know you can write like yourself um you know you can write like yourself you don't have you're not writing the uh you don't have you're not writing the uh you don't have you're not writing the uh you know a constitutional amendment you know a constitutional amendment you know a constitutional amendment you're writing just an email so right you're writing just an email so right you're writing just an email so right from a person like a person and then from a person like a person and then from a person like a person and then ultimately to a person and I almost ultimately to a person and I almost ultimately to a person and I almost caught myself I did this don't start caught myself I did this don't start caught myself I did this don't start your emails with hey such and such your emails with hey such and such your emails with hey such and such Family Church few church family there Family Church few church family there Family Church few church family there the whole group of people is not reading the whole group of people is not reading the whole group of people is not reading it it's one person reading the email it it's one person reading the email it it's one person reading the email you're writing to Ryan you're writing to you're writing to Ryan you're writing to you're writing to Ryan you're writing to Michael you're writing to Bob you know Michael you're writing to Bob you know Michael you're writing to Bob you know so right from a person to a person and so right from a person to a person and so right from a person to a person and write like a human being yeah just be write like a human being yeah just be write like a human being yeah just be normal that that will work better using normal that that will work better using normal that that will work better using the kids camp example on this I love the kids camp example on this I love the kids camp example on this I love this tip one of my biggest things that I this tip one of my biggest things that I this tip one of my biggest things that I always keep in mind when it comes to always keep in mind when it comes to always keep in mind when it comes to marketing is I if I was going to write

marketing is I if I was going to write marketing is I if I was going to write something inspirational for kids camp I something inspirational for kids camp I something inspirational for kids camp I would sit down I would think about a would sit down I would think about a would sit down I would think about a family that might be on The Fringe of a family that might be on The Fringe of a family that might be on The Fringe of a congregation that has a kid that man it congregation that has a kid that man it congregation that has a kid that man it would just be a game changer if that kid would just be a game changer if that kid would just be a game changer if that kid got the camp I would write in a personal got the camp I would write in a personal got the camp I would write in a personal Google email so I'm not opening up Google email so I'm not opening up Google email so I'm not opening up MailChimp not going to put my my mind in MailChimp not going to put my my mind in MailChimp not going to put my my mind in the broad frame mind I'm going to write the broad frame mind I'm going to write the broad frame mind I'm going to write a personal email to the mom of that kid a personal email to the mom of that kid a personal email to the mom of that kid of why this is so critically important of why this is so critically important of why this is so critically important and then after I write this personal and then after I write this personal and then after I write this personal email that's inspirational that just email that's inspirational that just email that's inspirational that just captures the why and then the simple captures the why and then the simple captures the why and then the simple next step is hey if you're interested next step is hey if you're interested next step is hey if you're interested just hit reply and we'll take care of it just hit reply and we'll take care of it just hit reply and we'll take care of it right so like a simple Next Step make it right so like a simple Next Step make it right so like a simple Next Step make it relational and then now I'm going to relational and then now I'm going to relational and then now I'm going to take that I'm going to bring it over to take that I'm going to bring it over to take that I'm going to bring it over to MailChimp and I'm going to send it out MailChimp and I'm going to send it out MailChimp and I'm going to send it out to my entire congregation and that's to my entire congregation and that's to my entire congregation and that's going to go way better that's the next going to go way better that's the next going to go way better that's the next tip too is like ugly we call them ugly tip too is like ugly we call them ugly tip too is like ugly we call them ugly emails in in the business World they emails in in the business World they emails in in the business World they work so much better than pretty work so much better than pretty work so much better than pretty beautifully designed newsletter beautifully designed newsletter beautifully designed newsletter designers hate this yeah I know and it designers hate this yeah I know and it designers hate this yeah I know and it just almost without just almost without just almost without without challenge in all areas of without challenge in all areas of without challenge in all areas of marketing marketing marketing ugly personal approach ugly personal approach ugly personal approach kills something that right now in our in kills something that right now in our in kills something that right now in our in our brain we just tune out anything that our brain we just tune out anything that our brain we just tune out anything that looks beautifully designed our brains looks beautifully designed our brains looks beautifully designed our brains just see that as spam somebody's trying just see that as spam somebody's trying just see that as spam somebody's trying to get me to buy something but if we get to get me to buy something but if we get to get me to buy something but if we get a personal email from our pastor's text a personal email from our pastor's text a personal email from our pastor's text yeah that's like okay this is a personal yeah that's like okay this is a personal yeah that's like okay this is a personal deal so deal so deal so ugly works great so anything personal is ugly works great so anything personal is ugly works great so anything personal is way better than anything fancy on the way better than anything fancy on the way better than anything fancy on the same thing we're I know we're talking same thing we're I know we're talking same thing we're I know we're talking about email but this applies to other about email but this applies to other about email but this applies to other stuff too

stuff too stuff too um but on the email here's what I would um but on the email here's what I would um but on the email here's what I would do not not just make it ugly or keep it do not not just make it ugly or keep it do not not just make it ugly or keep it ugly I mean your goal is not to ugly I mean your goal is not to ugly I mean your goal is not to necessarily be ugly business be simple necessarily be ugly business be simple necessarily be ugly business be simple right be simple you have to be fancy I right be simple you have to be fancy I right be simple you have to be fancy I would also go with one subject one call would also go with one subject one call would also go with one subject one call to action you know when you're writing to action you know when you're writing to action you know when you're writing an email to somebody that's a personal an email to somebody that's a personal an email to somebody that's a personal email you're probably not giving them a email you're probably not giving them a email you're probably not giving them a list of like 50 things you're talking list of like 50 things you're talking list of like 50 things you're talking about one thing so as much as you can about one thing so as much as you can about one thing so as much as you can you know you can ditch the whole you know you can ditch the whole you know you can ditch the whole newsletter and have all the 17 sections newsletter and have all the 17 sections newsletter and have all the 17 sections with what's going on in this area this with what's going on in this area this with what's going on in this area this area no one's reading all that anyway area no one's reading all that anyway area no one's reading all that anyway make it about one thing with a simple make it about one thing with a simple make it about one thing with a simple subject line like it's about the one subject line like it's about the one subject line like it's about the one thing and the email is about the one thing and the email is about the one thing and the email is about the one thing and then next week you can send a thing and then next week you can send a thing and then next week you can send a different email about a different thing different email about a different thing different email about a different thing but keep it keep bit focused this is but keep it keep bit focused this is but keep it keep bit focused this is that when it comes to communication that when it comes to communication that when it comes to communication think outside the pulpit I've been in a think outside the pulpit I've been in a think outside the pulpit I've been in a lot of church settings where everybody lot of church settings where everybody lot of church settings where everybody just thought if the pastor will mention just thought if the pastor will mention just thought if the pastor will mention this from the pulpit that'll be the this from the pulpit that'll be the this from the pulpit that'll be the secret weapon another church setting I secret weapon another church setting I secret weapon another church setting I was in the creative director was like if was in the creative director was like if was in the creative director was like if I could just get a button on the website I could just get a button on the website I could just get a button on the website and our website turned into like the and our website turned into like the and our website turned into like the flare is it TGI Fridays where the the flare is it TGI Fridays where the the flare is it TGI Fridays where the the waiters have all the buttons which is waiters have all the buttons which is waiters have all the buttons which is like everybody wanted a button so it like everybody wanted a button so it like everybody wanted a button so it here's the here's the kind of key on here's the here's the kind of key on here's the here's the kind of key on that it's like that doesn't work anyway that it's like that doesn't work anyway that it's like that doesn't work anyway so when you're communicating internally so when you're communicating internally so when you're communicating internally think outside the pulpit announcement think outside the pulpit announcement think outside the pulpit announcement think about segmenting so if you are think about segmenting so if you are think about segmenting so if you are announcing baby dedications where are announcing baby dedications where are announcing baby dedications where are all the babies at maybe they're when all the babies at maybe they're when all the babies at maybe they're when being checked into the nursery maybe being checked into the nursery maybe being checked into the nursery maybe that's where that communication needs to that's where that communication needs to that's where that communication needs to happen have a hand out there have happen have a hand out there have happen have a hand out there have somebody who's personally inviting all somebody who's personally inviting all somebody who's personally inviting all the moms you know as they're checking the moms you know as they're checking the moms you know as they're checking their kids in and out think outside the their kids in and out think outside the their kids in and out think outside the pulpit think about segmenting and guess pulpit think about segmenting and guess pulpit think about segmenting and guess what we have another bonus resource one what we have another bonus resource one what we have another bonus resource one of my favorite called The Church um of my favorite called The Church um of my favorite called The Church um marketing Community it's the church

marketing Community it's the church marketing Community it's the church Communications Matrix we're going to be Communications Matrix we're going to be Communications Matrix we're going to be talking a little bit about that more in talking a little bit about that more in talking a little bit about that more in the next episode on traditionally good the next episode on traditionally good the next episode on traditionally good marketing but it's a great bonus episode marketing but it's a great bonus episode marketing but it's a great bonus episode it'll help you and your team think it'll help you and your team think it'll help you and your team think outside the pulpit and look at all the outside the pulpit and look at all the outside the pulpit and look at all the different communication channels that different communication channels that different communication channels that you have yeah because just if you want you have yeah because just if you want you have yeah because just if you want to reach your congregation announcing to reach your congregation announcing to reach your congregation announcing from the pulpit maybe it's something you from the pulpit maybe it's something you from the pulpit maybe it's something you should do occasionally right that should do occasionally right that should do occasionally right that applies to everybody but there's a applies to everybody but there's a applies to everybody but there's a literally dozens more things you can do literally dozens more things you can do literally dozens more things you can do and sometimes we just forget yeah and so and sometimes we just forget yeah and so and sometimes we just forget yeah and so we default back to like let me announce we default back to like let me announce we default back to like let me announce this and we know I know this as from this and we know I know this as from this and we know I know this as from being a pastor you you know this the being a pastor you you know this the being a pastor you you know this the more you announce the less you announce more you announce the less you announce more you announce the less you announce exactly if you try to announce exactly if you try to announce exactly if you try to announce everything that's going on not only are everything that's going on not only are everything that's going on not only are not people not hearing those things not people not hearing those things not people not hearing those things they're hearing nothing you're just they're hearing nothing you're just they're hearing nothing you're just they're just tuning out yep and maybe they're just tuning out yep and maybe they're just tuning out yep and maybe you're a communications director that you're a communications director that you're a communications director that slipped into this training for lead slipped into this training for lead slipped into this training for lead pastors hey welcome we love you too one pastors hey welcome we love you too one pastors hey welcome we love you too one of the things that I did is I created a of the things that I did is I created a of the things that I did is I created a top 10 list that I could give to other top 10 list that I could give to other top 10 list that I could give to other Ministry department leaders hey here are Ministry department leaders hey here are Ministry department leaders hey here are 10 other ways you can promote your event 10 other ways you can promote your event 10 other ways you can promote your event that isn't getting reliant on the pastor that isn't getting reliant on the pastor that isn't getting reliant on the pastor mentioning you from the stage that'd be mentioning you from the stage that'd be mentioning you from the stage that'd be a good one for the pastor to make sure a good one for the pastor to make sure a good one for the pastor to make sure you have that it's like stop asking me you have that it's like stop asking me you have that it's like stop asking me to announce everything right here's 10 to announce everything right here's 10 to announce everything right here's 10 ideas so a last tip here you wanna take ideas so a last tip here you wanna take ideas so a last tip here you wanna take this one well I know you do it okay I this one well I know you do it okay I this one well I know you do it okay I like it okay this one is defined one like it okay this one is defined one like it okay this one is defined one place where all the communication is place where all the communication is place where all the communication is definitely going to live and commit to definitely going to live and commit to definitely going to live and commit to keeping that current for most churches keeping that current for most churches keeping that current for most churches that's your Church website so if you're that's your Church website so if you're that's your Church website so if you're going to talk about anything anywhere in going to talk about anything anywhere in going to talk about anything anywhere in the life of the church everybody in your the life of the church everybody in your the life of the church everybody in your team everybody in your congregation team everybody in your congregation team everybody in your congregation everybody in your core all your everybody in your core all your everybody in your core all your volunteers know man if I heard anything volunteers know man if I heard anything volunteers know man if I heard anything whatsoever I know it's going to be on whatsoever I know it's going to be on whatsoever I know it's going to be on the website yeah I think I think that the website yeah I think I think that the website yeah I think I think that that's just being the single source of that's just being the single source of that's just being the single source of Truth right just put it on the website Truth right just put it on the website Truth right just put it on the website it can go from there to other places if it can go from there to other places if it can go from there to other places if you want but make sure that thing is

you want but make sure that thing is you want but make sure that thing is right I mean and that that way you right I mean and that that way you right I mean and that that way you create that culture for your church to create that culture for your church to create that culture for your church to know what's going on I go to the website know what's going on I go to the website know what's going on I go to the website if it's not the website could be if it's not the website could be if it's not the website could be somewhere else but it probably should be somewhere else but it probably should be somewhere else but it probably should be the website yeah that's a simple place the website yeah that's a simple place the website yeah that's a simple place and again make sure it's up to date so and again make sure it's up to date so and again make sure it's up to date so but that could be your simple action but that could be your simple action but that could be your simple action step from this episode is go take a peek step from this episode is go take a peek step from this episode is go take a peek at your website is everything on there at your website is everything on there at your website is everything on there is there old stuff that needs to be is there old stuff that needs to be is there old stuff that needs to be removed you need to kind of get the team removed you need to kind of get the team removed you need to kind of get the team together and tweak that process so that together and tweak that process so that together and tweak that process so that becomes the single place where becomes the single place where becomes the single place where everything is and it's always going to everything is and it's always going to everything is and it's always going to be current in the next session we're be current in the next session we're be current in the next session we're going to talk actually the next one's going to talk actually the next one's going to talk actually the next one's one of my favorite we're going to talk one of my favorite we're going to talk one of my favorite we're going to talk about these traditional kind of old about these traditional kind of old about these traditional kind of old school like people wait people still do school like people wait people still do school like people wait people still do that kind of stuff that really can work that kind of stuff that really can work that kind of stuff that really can work so we're gonna talk about that in the so we're gonna talk about that in the so we're gonna talk about that in the next one that'll be fun love it we'll next one that'll be fun love it we'll next one that'll be fun love it we'll see you guys in that episode