How To Get Your Church To Rank High On Google
Read full transcript 8 segments
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all right everybody Welcome to session all right everybody Welcome to session four this is our crash course on Church four this is our crash course on Church four this is our crash course on Church marketing primarily talking to pastors marketing primarily talking to pastors marketing primarily talking to pastors trying to help them understand a little trying to help them understand a little trying to help them understand a little bit how marketing works and how it all bit how marketing works and how it all bit how marketing works and how it all works together excited about today this works together excited about today this works together excited about today this is probably the most nerdy of the topics is probably the most nerdy of the topics is probably the most nerdy of the topics right yep but that's okay and we we're right yep but that's okay and we we're right yep but that's okay and we we're it's cool is we've got some special it's cool is we've got some special it's cool is we've got some special bonuses that we're gonna announce that's bonuses that we're gonna announce that's bonuses that we're gonna announce that's gonna really be a game changer for you gonna really be a game changer for you gonna really be a game changer for you and your church so stay tuned to the and your church so stay tuned to the and your church so stay tuned to the very end of this episode because we're very end of this episode because we're very end of this episode because we're going to do some things that help you going to do some things that help you going to do some things that help you really go to the next level in the really go to the next level in the really go to the next level in the content marketing and in the SEO Market content marketing and in the SEO Market content marketing and in the SEO Market yeah and here's the thing with search yeah and here's the thing with search yeah and here's the thing with search that's what we're talking about today is that's what we're talking about today is that's what we're talking about today is search and you know I've got a friend search and you know I've got a friend search and you know I've got a friend named Matt and Matt shares this this named Matt and Matt shares this this named Matt and Matt shares this this story with me all the time he's like if story with me all the time he's like if story with me all the time he's like if you just go to Google and pull up a you just go to Google and pull up a you just go to Google and pull up a search bar and type in you know whatever search bar and type in you know whatever search bar and type in you know whatever City you're in and then add the word City you're in and then add the word City you're in and then add the word divorce so like Kansas City divorce or divorce so like Kansas City divorce or divorce so like Kansas City divorce or Atlanta divorce or whatever and then Atlanta divorce or whatever and then Atlanta divorce or whatever and then just look at the search results it's all just look at the search results it's all just look at the search results it's all divorce attorneys you know it's like all divorce attorneys you know it's like all divorce attorneys you know it's like all this bad stuff right there's no churches this bad stuff right there's no churches this bad stuff right there's no churches that show up in the list why is that that show up in the list why is that that show up in the list why is that well it's because first of all those well it's because first of all those well it's because first of all those people are spending a lot of money to people are spending a lot of money to people are spending a lot of money to appear at the top of the results but but appear at the top of the results but but appear at the top of the results but but it's because they've mastered this and it's because they've mastered this and it's because they've mastered this and churches haven't yeah like our stuff churches haven't yeah like our stuff churches haven't yeah like our stuff doesn't show up in Search and it should doesn't show up in Search and it should doesn't show up in Search and it should yeah which is really so sad because you yeah which is really so sad because you yeah which is really so sad because you know this you spent so much time and know this you spent so much time and know this you spent so much time and energy developing content and praying energy developing content and praying energy developing content and praying over it and pouring your heart into it over it and pouring your heart into it over it and pouring your heart into it and you wouldn't do you wouldn't go to and you wouldn't do you wouldn't go to and you wouldn't do you wouldn't go to all that work and preach to an empty all that work and preach to an empty all that work and preach to an empty room right you're like well man I spent room right you're like well man I spent room right you're like well man I spent all this time I want people to to hear all this time I want people to to hear all this time I want people to to hear this and apply this that's why we're in this and apply this that's why we're in this and apply this that's why we're in ministries to see lives transformed and ministries to see lives transformed and ministries to see lives transformed and that's why these two areas are so that's why these two areas are so that's why these two areas are so critical and it's so sad that because
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critical and it's so sad that because critical and it's so sad that because they are a little bit more techy a lot they are a little bit more techy a lot they are a little bit more techy a lot of pastors are just like I don't know of pastors are just like I don't know of pastors are just like I don't know how to do that and so that amazing how to do that and so that amazing how to do that and so that amazing content that help that hope sits on the content that help that hope sits on the content that help that hope sits on the Shelf that's really what our community Shelf that's really what our community Shelf that's really what our community needs but there's this there's this like needs but there's this there's this like needs but there's this there's this like um Canyon that it can't be crossed it's um Canyon that it can't be crossed it's um Canyon that it can't be crossed it's hard to find right and so we're not I'm hard to find right and so we're not I'm hard to find right and so we're not I'm not here's what's crazy about this is not here's what's crazy about this is not here's what's crazy about this is we're not even telling you to make a we're not even telling you to make a we're not even telling you to make a whole bunch of new stuff like you whole bunch of new stuff like you whole bunch of new stuff like you already have the stuff right your already have the stuff right your already have the stuff right your sermons are good they're helpful your sermons are good they're helpful your sermons are good they're helpful your church has helpful stuff that will help church has helpful stuff that will help church has helpful stuff that will help people in your community what this is people in your community what this is people in your community what this is about is making it findable right right about is making it findable right right about is making it findable right right it's just making it findable and it's it's just making it findable and it's it's just making it findable and it's something that can be done right and if something that can be done right and if something that can be done right and if ever you hear the the letters s-e-o so ever you hear the the letters s-e-o so ever you hear the the letters s-e-o so as a lead Pastor let me just clue you in as a lead Pastor let me just clue you in as a lead Pastor let me just clue you in what we're talking about search engine what we're talking about search engine what we're talking about search engine optimization so now you're talking about optimization so now you're talking about optimization so now you're talking about somebody you can pretend like oh yeah oh somebody you can pretend like oh yeah oh somebody you can pretend like oh yeah oh yeah that's what all that is yeah that's what all that is yeah that's what all that is and that's it really if you just listen and that's it really if you just listen and that's it really if you just listen to what that's saying search so that's to what that's saying search so that's to what that's saying search so that's Google that's Bing that's YouTube search Google that's Bing that's YouTube search Google that's Bing that's YouTube search engine so those that's and then engine so those that's and then engine so those that's and then optimization so essentially optimizing optimization so essentially optimizing optimization so essentially optimizing your content or your website anything your content or your website anything your content or your website anything like in your digital location so that it like in your digital location so that it like in your digital location so that it ranks high on the top of those search ranks high on the top of those search ranks high on the top of those search engines and here's that feeds into our engines and here's that feeds into our engines and here's that feeds into our aha moment that 90 of people Googling or aha moment that 90 of people Googling or aha moment that 90 of people Googling or searching for something uh in your city searching for something uh in your city searching for something uh in your city are not going past the first page of are not going past the first page of are not going past the first page of those search results so if your church those search results so if your church those search results so if your church is not showing up when you want to be is not showing up when you want to be is not showing up when you want to be found on the first page it's like you found on the first page it's like you found on the first page it's like you don't exist so let that sink in as a don't exist so let that sink in as a don't exist so let that sink in as a lead pastor all that content that you're lead pastor all that content that you're lead pastor all that content that you're pouring your heart into the church that
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pouring your heart into the church that pouring your heart into the church that you planted the amount of hours that you planted the amount of hours that you planted the amount of hours that you're praying and and all of that if you're praying and and all of that if you're praying and and all of that if you're not showing up on the first page you're not showing up on the first page you're not showing up on the first page is like you don't exist to your is like you don't exist to your is like you don't exist to your community so that's why this area is so community so that's why this area is so community so that's why this area is so crucial you got to find a way to get all crucial you got to find a way to get all crucial you got to find a way to get all that help and that hope showing up on that help and that hope showing up on that help and that hope showing up on search engines yeah so again you already search engines yeah so again you already search engines yeah so again you already have a lot of this stuff and so one of have a lot of this stuff and so one of have a lot of this stuff and so one of one of the things I would love to see one of the things I would love to see one of the things I would love to see churches do more of is take the stuff churches do more of is take the stuff churches do more of is take the stuff that they're already having and just that they're already having and just that they're already having and just make it a little more findable and so make it a little more findable and so make it a little more findable and so how do we do that well we title it using how do we do that well we title it using how do we do that well we title it using titles that you know people are titles that you know people are titles that you know people are searching for so imagine like take your searching for so imagine like take your searching for so imagine like take your servant sermon from last Sunday servant sermon from last Sunday servant sermon from last Sunday did are people going into Google did are people going into Google did are people going into Google searching for the title of your sermon searching for the title of your sermon searching for the title of your sermon not the specific totally not but could not the specific totally not but could not the specific totally not but could you change the title of your sermon in you change the title of your sermon in you change the title of your sermon in just a little way and then post it just a little way and then post it just a little way and then post it somewhere on your website that that next somewhere on your website that that next somewhere on your website that that next week and that just that just that it week and that just that just that it week and that just that just that it would make a difference and you might would make a difference and you might would make a difference and you might even consider adding a few even consider adding a few even consider adding a few um local Regional city names like you um local Regional city names like you um local Regional city names like you might start small if you're like in a might start small if you're like in a might start small if you're like in a big metro area like some specific big metro area like some specific big metro area like some specific neighborhoods that you're in uh don't neighborhoods that you're in uh don't neighborhoods that you're in uh don't start like at one church we work with is start like at one church we work with is start like at one church we work with is in like the Bronx or New York City like in like the Bronx or New York City like in like the Bronx or New York City like we're going to start pellen Gardens you we're going to start pellen Gardens you we're going to start pellen Gardens you know like really small what's the know like really small what's the know like really small what's the neighborhood called that we're in then neighborhood called that we're in then neighborhood called that we're in then we're going to add a few keywords so we're going to add a few keywords so we're going to add a few keywords so just simply putting in you know we used just simply putting in you know we used just simply putting in you know we used to when we started Summit Park Church to when we started Summit Park Church to when we started Summit Park Church our goal was to be at the top of uh page our goal was to be at the top of uh page our goal was to be at the top of uh page one for churches in Lee's Summit or the one for churches in Lee's Summit or the one for churches in Lee's Summit or the day that we launched yeah that meeting day that we launched yeah that meeting day that we launched yeah that meeting in a community center that was really in a community center that was really in a community center that was really hard but looking at the stats since then hard but looking at the stats since then hard but looking at the stats since then the first five years we had over a the first five years we had over a the first five years we had over a hundred thousand organic search visitors hundred thousand organic search visitors hundred thousand organic search visitors to our website because of all that hard to our website because of all that hard to our website because of all that hard work but one of the things we used to do work but one of the things we used to do work but one of the things we used to do is we used to blog articles on the
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is we used to blog articles on the is we used to blog articles on the sermon series that were we were doing sermon series that were we were doing sermon series that were we were doing and then at the end of every single one and then at the end of every single one and then at the end of every single one of those articles we would have a of those articles we would have a of those articles we would have a heading that was like looking for Church heading that was like looking for Church heading that was like looking for Church in Lee's Summit question mark we'd love in Lee's Summit question mark we'd love in Lee's Summit question mark we'd love to invite you to Summit Park church and to invite you to Summit Park church and to invite you to Summit Park church and I'll thank every sermon series that I'll thank every sermon series that I'll thank every sermon series that we're doing there's some local search we're doing there's some local search we're doing there's some local search specific content now that's hitting our specific content now that's hitting our specific content now that's hitting our website with we're talking about website with we're talking about website with we're talking about relationships we're talking about relationships we're talking about relationships we're talking about parenting we're talking about uh hope parenting we're talking about uh hope parenting we're talking about uh hope for our community and now that's tying for our community and now that's tying for our community and now that's tying in with keywords like Lee Summit Kansas in with keywords like Lee Summit Kansas in with keywords like Lee Summit Kansas City and then over time man you just City and then over time man you just City and then over time man you just start to see in it let me just say this start to see in it let me just say this start to see in it let me just say this too this what we're talking about isn't too this what we're talking about isn't too this what we're talking about isn't you go do this this week and then five you go do this this week and then five you go do this this week and then five families show up this is long term but families show up this is long term but families show up this is long term but it is powerful you're talking about the it is powerful you're talking about the it is powerful you're talking about the potential to reach thousands tens of potential to reach thousands tens of potential to reach thousands tens of thousands hundreds of thousands of thousands hundreds of thousands of thousands hundreds of thousands of people uh based on how how large your people uh based on how how large your people uh based on how how large your your area is and it's something you can your area is and it's something you can your area is and it's something you can do so I would say two things first of do so I would say two things first of do so I would say two things first of all it's something you're already all it's something you're already all it's something you're already creating content what would it look like creating content what would it look like creating content what would it look like to have a volunteer take your sermon to have a volunteer take your sermon to have a volunteer take your sermon from Sunday or your series from the from Sunday or your series from the from Sunday or your series from the whole last month and just kind of almost whole last month and just kind of almost whole last month and just kind of almost reform they don't have to write it just reform they don't have to write it just reform they don't have to write it just reformat it put headings put titles and reformat it put headings put titles and reformat it put headings put titles and then just post it to your church website then just post it to your church website then just post it to your church website yeah and and that that optimizing you yeah and and that that optimizing you yeah and and that that optimizing you know using words that people search for know using words that people search for know using words that people search for that would make a big difference the that would make a big difference the that would make a big difference the other thing you could do same volunteers other thing you could do same volunteers other thing you could do same volunteers what would it look like to to make some what would it look like to to make some what would it look like to to make some articles on the things that you know articles on the things that you know articles on the things that you know people are searching for you know where people are searching for you know where people are searching for you know where you know help for help for parents you you know help for help for parents you you know help for help for parents you know struggling with stroke looking for know struggling with stroke looking for know struggling with stroke looking for divorce alternatives to divorce in divorce alternatives to divorce in divorce alternatives to divorce in whatever your city is you know you start whatever your city is you know you start whatever your city is you know you start writing and producing that kind of stuff writing and producing that kind of stuff writing and producing that kind of stuff it will start showing up yeah and I love it will start showing up yeah and I love it will start showing up yeah and I love how you mentioned even getting a team how you mentioned even getting a team how you mentioned even getting a team together this would be a perfect together this would be a perfect together this would be a perfect opportunity almost to have a little
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opportunity almost to have a little opportunity almost to have a little group of volunteers that almost operate group of volunteers that almost operate group of volunteers that almost operate like a newspaper inside your church like a newspaper inside your church like a newspaper inside your church where like even if you had four where like even if you had four where like even if you had four volunteer writers and their job is to volunteer writers and their job is to volunteer writers and their job is to write one or two articles a quarter and write one or two articles a quarter and write one or two articles a quarter and then you say hey do you want to write an then you say hey do you want to write an then you say hey do you want to write an article where you recap our sermon article where you recap our sermon article where you recap our sermon series and put it in such a way that our series and put it in such a way that our series and put it in such a way that our community can both find it and community can both find it and community can both find it and understand it what about just going in understand it what about just going in understand it what about just going in and sending a volunteer writer into your and sending a volunteer writer into your and sending a volunteer writer into your kids ministry and they do a write-up kids ministry and they do a write-up kids ministry and they do a write-up about all the cool things that's about all the cool things that's about all the cool things that's happening in your kids ministry or your happening in your kids ministry or your happening in your kids ministry or your living free program or you just think living free program or you just think living free program or you just think about all the things that the church is about all the things that the church is about all the things that the church is doing now you take this little group of doing now you take this little group of doing now you take this little group of volunteers and now they're writing volunteers and now they're writing volunteers and now they're writing content that bridges that Gap to your content that bridges that Gap to your content that bridges that Gap to your community optimize it for for search community optimize it for for search community optimize it for for search engines and man you are talking about engines and man you are talking about engines and man you are talking about the potential now for your community to the potential now for your community to the potential now for your community to find all this great stuff and I know find all this great stuff and I know find all this great stuff and I know there's a lot of technical stuff you can there's a lot of technical stuff you can there's a lot of technical stuff you can do and I know that you can get some do and I know that you can get some do and I know that you can get some people and help with the technical stuff people and help with the technical stuff people and help with the technical stuff and when we talk about searches like and when we talk about searches like and when we talk about searches like keywords and H1 tags and all this stuff keywords and H1 tags and all this stuff keywords and H1 tags and all this stuff it sounds complicated but there's a it sounds complicated but there's a it sounds complicated but there's a human level of this that you can do as a human level of this that you can do as a human level of this that you can do as a pastor what are people searching for and pastor what are people searching for and pastor what are people searching for and just produce content on that topic yeah just produce content on that topic yeah just produce content on that topic yeah like literally if you just break boil it like literally if you just break boil it like literally if you just break boil it down to that think like a human being down to that think like a human being down to that think like a human being typing out on Google what are they typing out on Google what are they typing out on Google what are they searching for you answer those questions searching for you answer those questions searching for you answer those questions in just normal words normal language and in just normal words normal language and in just normal words normal language and just begin putting that stuff online it just begin putting that stuff online it just begin putting that stuff online it will that snowball will start working will that snowball will start working will that snowball will start working yeah and one things that you talked yeah and one things that you talked yeah and one things that you talked about in the the content episode is also about in the the content episode is also about in the the content episode is also really determining when you want to be really determining when you want to be really determining when you want to be found and this can go back to what is found and this can go back to what is found and this can go back to what is your core calling from God as a church your core calling from God as a church your core calling from God as a church is it to reach young families like if is it to reach young families like if is it to reach young families like if that is like that's where the this that is like that's where the this that is like that's where the this really powerful of this is when those
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really powerful of this is when those really powerful of this is when those intersect the content you're writing intersect the content you're writing intersect the content you're writing intersects with the core calling of your intersects with the core calling of your intersects with the core calling of your church like for example if you're like church like for example if you're like church like for example if you're like hey we are all in on helping young hey we are all in on helping young hey we are all in on helping young families in our community like we families in our community like we families in our community like we absolutely love that so what what can absolutely love that so what what can absolutely love that so what what can you write about your church your you write about your church your you write about your church your programming your Ministries that programming your Ministries that programming your Ministries that intersects with young families searching intersects with young families searching intersects with young families searching so one thing that we talk about in CMU so one thing that we talk about in CMU so one thing that we talk about in CMU is would it would it make sense to write is would it would it make sense to write is would it would it make sense to write an article about hey where are places an article about hey where are places an article about hey where are places that kids eat free in Lee's Summit love that kids eat free in Lee's Summit love that kids eat free in Lee's Summit love that great content your team remember that great content your team remember that great content your team remember that team of volunteers can go research that team of volunteers can go research that team of volunteers can go research all that put that together all that put that together all that put that together you know and guess what one of the you know and guess what one of the you know and guess what one of the places is Sunday morning Summit Park places is Sunday morning Summit Park places is Sunday morning Summit Park church has free donuts and coffee like church has free donuts and coffee like church has free donuts and coffee like kids can eat free they absolutely love kids can eat free they absolutely love kids can eat free they absolutely love it show a picture of kids loving it plus it show a picture of kids loving it plus it show a picture of kids loving it plus parents get some time away so now like parents get some time away so now like parents get some time away so now like that's you will have potentially tens of that's you will have potentially tens of that's you will have potentially tens of thousands of people finding that article thousands of people finding that article thousands of people finding that article and it's a creative way that you're and it's a creative way that you're and it's a creative way that you're inviting them on Sundays to come eat inviting them on Sundays to come eat inviting them on Sundays to come eat free and get free coffee at your church free and get free coffee at your church free and get free coffee at your church so think outside the box a little bit so think outside the box a little bit so think outside the box a little bit but where those intersects yeah like but where those intersects yeah like but where those intersects yeah like that's that church and the community that's that church and the community that's that church and the community yeah all that and it's like people in yeah all that and it's like people in yeah all that and it's like people in your community they're asking spiritual your community they're asking spiritual your community they're asking spiritual questions so they're going into Google questions so they're going into Google questions so they're going into Google and they're typing in questions of Faith and they're typing in questions of Faith and they're typing in questions of Faith yep and our churches aren't showing up I yep and our churches aren't showing up I yep and our churches aren't showing up I mean they're getting a bunch of like mean they're getting a bunch of like mean they're getting a bunch of like wrong wrong answers you know so when we wrong wrong answers you know so when we wrong wrong answers you know so when we create and you already do so much of create and you already do so much of create and you already do so much of this in your sermons but when you make this in your sermons but when you make this in your sermons but when you make it findable when you make it digestible it findable when you make it digestible it findable when you make it digestible when you put good titles you know don't when you put good titles you know don't when you put good titles you know don't don't title the the thing Ephesians 2 I don't title the the thing Ephesians 2 I don't title the the thing Ephesians 2 I mean no one's searching for that that's mean no one's searching for that that's mean no one's searching for that that's not what they're searching for but the not what they're searching for but the not what they're searching for but the stuff in your sermon that you talked stuff in your sermon that you talked stuff in your sermon that you talked about when you call it out make it about when you call it out make it about when you call it out make it searchable put good titles on there and searchable put good titles on there and searchable put good titles on there and just post it people will find it even
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just post it people will find it even just post it people will find it even spiritual stuff yeah and you and I were spiritual stuff yeah and you and I were spiritual stuff yeah and you and I were talking about this it's it's a little talking about this it's it's a little talking about this it's it's a little bit telling that on all our church bit telling that on all our church bit telling that on all our church websites we have our theological websites we have our theological websites we have our theological positions that are explained to already positions that are explained to already positions that are explained to already Christian Believers like what type of Christian Believers like what type of Christian Believers like what type of church we are church we are church we are Ah that's okay but what would be way Ah that's okay but what would be way Ah that's okay but what would be way better is those hey tell me who is Jesus better is those hey tell me who is Jesus better is those hey tell me who is Jesus who is Jesus why should I care what is who is Jesus why should I care what is who is Jesus why should I care what is salvation what would that look like if I salvation what would that look like if I salvation what would that look like if I committed to becoming a follower of committed to becoming a follower of committed to becoming a follower of Jesus Faith frequently asked questions Jesus Faith frequently asked questions Jesus Faith frequently asked questions that's the type of stuff your community that's the type of stuff your community that's the type of stuff your community actually cares about and you know about actually cares about and you know about actually cares about and you know about it right and you have great content it right and you have great content it right and you have great content about right you can write a little bit about right you can write a little bit about right you can write a little bit show a 90-second vid portion of your show a 90-second vid portion of your show a 90-second vid portion of your service where you gave an altar call service where you gave an altar call service where you gave an altar call right and that's a valuable helpful right and that's a valuable helpful right and that's a valuable helpful content that's probably more helpful content that's probably more helpful content that's probably more helpful than you trying to explain your position than you trying to explain your position than you trying to explain your position on the trinity in 16 fundamentals that on the trinity in 16 fundamentals that on the trinity in 16 fundamentals that you're like how we got to start thinking you're like how we got to start thinking you're like how we got to start thinking more like missionaries my pastor friend more like missionaries my pastor friend more like missionaries my pastor friend Joel triska talks about that all the Joel triska talks about that all the Joel triska talks about that all the time think more like missionaries and time think more like missionaries and time think more like missionaries and worse too much theological positions is worse too much theological positions is worse too much theological positions is kind of a past missionaries just kind of a past missionaries just kind of a past missionaries just reaching people what the questions reaching people what the questions reaching people what the questions they're actually asking well there's they're actually asking well there's they're actually asking well there's deep theological questions are not the deep theological questions are not the deep theological questions are not the questions people are searching for on questions people are searching for on questions people are searching for on Google and gonna find your church those Google and gonna find your church those Google and gonna find your church those are questions that Christians from other are questions that Christians from other are questions that Christians from other churches are gonna go and try to nitpick churches are gonna go and try to nitpick churches are gonna go and try to nitpick so but but being helpful sharing these so but but being helpful sharing these so but but being helpful sharing these kind of things and and just being kind of things and and just being kind of things and and just being consistent over time it really helps you consistent over time it really helps you consistent over time it really helps you guys wrong but but content marketing and guys wrong but but content marketing and guys wrong but but content marketing and then search marketing these two they then search marketing these two they then search marketing these two they kind of work well together so hopefully kind of work well together so hopefully kind of work well together so hopefully you've seen that these two are kind of you've seen that these two are kind of you've seen that these two are kind of related and then as you do them as you related and then as you do them as you related and then as you do them as you start messing around with some of these start messing around with some of these start messing around with some of these things they help the word of mouth they things they help the word of mouth they things they help the word of mouth they help the social they help that you know
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help the social they help that you know help the social they help that you know all kind of works together that's why all kind of works together that's why all kind of works together that's why we're talking about seven different we're talking about seven different we're talking about seven different kinds of church Marketing in this course kinds of church Marketing in this course kinds of church Marketing in this course yep and in the next episode we're going yep and in the next episode we're going yep and in the next episode we're going to talk about internal marketing so what to talk about internal marketing so what to talk about internal marketing so what we told you not to do like on social we told you not to do like on social we told you not to do like on social media we're now going to kind of reveal media we're now going to kind of reveal media we're now going to kind of reveal where that stuff goes and so that's the where that stuff goes and so that's the where that stuff goes and so that's the next episode we'll see you guys over next episode we'll see you guys over next episode we'll see you guys over there
Summary
This session of a crash course on church marketing focuses on the crucial but often neglected areas of content marketing and SEO. It highlights how many churches fail to appear in search results, unlike other service providers, despite investing significant effort into creating valuable content and sermons. The practical takeaway is that churches need to leverage these marketing strategies to ensure their message reaches those searching for help and spiritual guidance.