07 Facebook Groups Course - Content Strategy

all right welcome back to the next all right welcome back to the next episode in the Facebook groups course in episode in the Facebook groups course in episode in the Facebook groups course in this episode we're gonna be talking all this episode we're gonna be talking all this episode we're gonna be talking all about content because if you're the about content because if you're the about content because if you're the social media manager for your church social media manager for your church social media manager for your church ultimately you're asking what do we do ultimately you're asking what do we do ultimately you're asking what do we do about a content strategy for our about a content strategy for our about a content strategy for our Facebook group so this episodes can be Facebook group so this episodes can be Facebook group so this episodes can be broken into three main sections number broken into three main sections number broken into three main sections number one is just the overarching questions one is just the overarching questions one is just the overarching questions you need to ask when it comes to content you need to ask when it comes to content you need to ask when it comes to content with any marketing in communication with any marketing in communication with any marketing in communication channel number two is going to be the channel number two is going to be the channel number two is going to be the difference between the content you put difference between the content you put difference between the content you put on your page and the content that you on your page and the content that you on your page and the content that you put in your group and then the third put in your group and then the third put in your group and then the third section is gonna be about a simple section is gonna be about a simple section is gonna be about a simple framework I'm gonna give you that's framework I'm gonna give you that's framework I'm gonna give you that's going to make your life in your content going to make your life in your content going to make your life in your content strategy very easy to determine in strategy very easy to determine in strategy very easy to determine in implement so section number one three implement so section number one three implement so section number one three main questions I want you to ask when main questions I want you to ask when main questions I want you to ask when you're thinking about any content you're thinking about any content you're thinking about any content strategy for your marketing strategy for your marketing strategy for your marketing communications number one is who is our communications number one is who is our communications number one is who is our target who is our target so in this case target who is our target so in this case target who is our target so in this case we could say hey our target are people we could say hey our target are people we could say hey our target are people who call our church home or are in this who call our church home or are in this who call our church home or are in this area in our on a journey of becoming a area in our on a journey of becoming a area in our on a journey of becoming a part of our church whatever it is part of our church whatever it is part of our church whatever it is whatever group that you're thinking whatever group that you're thinking whatever group that you're thinking about you need to start with who is your about you need to start with who is your about you need to start with who is your target is it young moms is it young target is it young moms is it young target is it young moms is it young professionals is it guys is it people in professionals is it guys is it people in professionals is it guys is it people in your community Mothers of Preschoolers your community Mothers of Preschoolers your community Mothers of Preschoolers who is your target simply write that out who is your target simply write that out who is your target simply write that out and answer that question then next and answer that question then next and answer that question then next question is what is your target

question is what is your target question is what is your target audiences objective so what are they audiences objective so what are they audiences objective so what are they trying to achieve is it hey they want to trying to achieve is it hey they want to trying to achieve is it hey they want to get parenting tips they want to get get parenting tips they want to get get parenting tips they want to get better as a guy or they want to improve better as a guy or they want to improve better as a guy or they want to improve their marriage or they want to get their marriage or they want to get their marriage or they want to get connected as a community to be known and connected as a community to be known and connected as a community to be known and to get to know others and to go on a to get to know others and to go on a to get to know others and to go on a journey with a community like at your journey with a community like at your journey with a community like at your church so what is their objective and church so what is their objective and church so what is their objective and then question number three what is your then question number three what is your then question number three what is your objective okay if you answer those three objective okay if you answer those three objective okay if you answer those three questions with any content strategy it's questions with any content strategy it's questions with any content strategy it's going to help you immensely as you're going to help you immensely as you're going to help you immensely as you're getting started now the next section is getting started now the next section is getting started now the next section is this okay well then what's the this okay well then what's the this okay well then what's the difference between the content we put in difference between the content we put in difference between the content we put in our page and in our page and in our page and in our Facebook group or groups and here's our Facebook group or groups and here's our Facebook group or groups and here's where I want you to really start where I want you to really start where I want you to really start thinking about them a little bit thinking about them a little bit thinking about them a little bit differently I want you to start thinking differently I want you to start thinking differently I want you to start thinking about your Facebook page as your public about your Facebook page as your public about your Facebook page as your public facing communication really facing communication really facing communication really communication to your community into the communication to your community into the communication to your community into the church as a whole so here are the things church as a whole so here are the things church as a whole so here are the things that are gonna go on your page anything that are gonna go on your page anything that are gonna go on your page anything that deals with your community that deals with your community that deals with your community conversation relationship building with conversation relationship building with conversation relationship building with your community connection with your your community connection with your your community connection with your community and getting to meet people in community and getting to meet people in community and getting to meet people in your community getting to start and go your community getting to start and go your community getting to start and go on a journey with other nonprofits and on a journey with other nonprofits and on a journey with other nonprofits and organizations in your community that's organizations in your community that's organizations in your community that's all happening on your page if it deals all happening on your page if it deals all happening on your page if it deals with your entire church that's happening with your entire church that's happening with your entire church that's happening on your page if it's a Facebook ad on your page if it's a Facebook ad on your page if it's a Facebook ad another important reason why you're another important reason why you're another important reason why you're gonna keep your page if it deals with gonna keep your page if it deals with gonna keep your page if it deals with the core values of your church so the

the core values of your church so the the core values of your church so the things that you say are very important things that you say are very important things that you say are very important that goes on your page now that's what I that goes on your page now that's what I that goes on your page now that's what I would recommend now here's where the would recommend now here's where the would recommend now here's where the feedback and the pushback quite frankly feedback and the pushback quite frankly feedback and the pushback quite frankly comes is that man everybody wants an comes is that man everybody wants an comes is that man everybody wants an announcement on our page be fit because announcement on our page be fit because announcement on our page be fit because they think it's gonna be the magic they think it's gonna be the magic they think it's gonna be the magic bullet to getting their event huge or bullet to getting their event huge or bullet to getting their event huge or the whole church to know about it and the whole church to know about it and the whole church to know about it and here's what I would call the algorithm here's what I would call the algorithm here's what I would call the algorithm dilemma in this is because let's say you dilemma in this is because let's say you dilemma in this is because let's say you have a thousand people that follow and have a thousand people that follow and have a thousand people that follow and like your church's page now if you have like your church's page now if you have like your church's page now if you have a event coming up a Friday morning men's a event coming up a Friday morning men's a event coming up a Friday morning men's breakfast or women's event that deals breakfast or women's event that deals breakfast or women's event that deals with really there's about 10 to 20 with really there's about 10 to 20 with really there's about 10 to 20 ladies that attend that on a regular ladies that attend that on a regular ladies that attend that on a regular basis and they want that on the page so basis and they want that on the page so basis and they want that on the page so you have a thousand people now you have you have a thousand people now you have you have a thousand people now you have an event that deals with let's say 20 an event that deals with let's say 20 an event that deals with let's say 20 people well when you post about that on people well when you post about that on people well when you post about that on your page here's what the algorithm your page here's what the algorithm your page here's what the algorithm essentially makes the determination is essentially makes the determination is essentially makes the determination is that really for nine hundred and eighty that really for nine hundred and eighty that really for nine hundred and eighty people your content didn't resonate people your content didn't resonate people your content didn't resonate wasn't relevant they didn't respond to wasn't relevant they didn't respond to wasn't relevant they didn't respond to it because it wasn't for them therefore it because it wasn't for them therefore it because it wasn't for them therefore the next time you post let's say you're the next time you post let's say you're the next time you post let's say you're posting about Christmas or Easter posting about Christmas or Easter posting about Christmas or Easter something that deals with the entire something that deals with the entire something that deals with the entire church guess what the nine hundred and church guess what the nine hundred and church guess what the nine hundred and eighty people that didn't really respond eighty people that didn't really respond eighty people that didn't really respond to your last post they don't even see to your last post they don't even see to your last post they don't even see the post that deals with the entire the post that deals with the entire the post that deals with the entire church something that church something that church something that big something that the entire church is big something that the entire church is big something that the entire church is doing that is the algorithm dilemma for doing that is the algorithm dilemma for doing that is the algorithm dilemma for a church therefore that creates a a church therefore that creates a a church therefore that creates a problem is like hey if you start posting problem is like hey if you start posting problem is like hey if you start posting all these niche content you're gonna end

all these niche content you're gonna end all these niche content you're gonna end up shooting yourself in the foot you're up shooting yourself in the foot you're up shooting yourself in the foot you're gonna get negative momentum on your page gonna get negative momentum on your page gonna get negative momentum on your page and really a lot of people aren't gonna and really a lot of people aren't gonna and really a lot of people aren't gonna start seeing updates from the page so it start seeing updates from the page so it start seeing updates from the page so it really doesn't help anybody doesn't help really doesn't help anybody doesn't help really doesn't help anybody doesn't help the church doesn't help the ministry the church doesn't help the ministry the church doesn't help the ministry doesn't help events to really do that so doesn't help events to really do that so doesn't help events to really do that so that's why I really recommend your page that's why I really recommend your page that's why I really recommend your page is for your broader audience your major is for your broader audience your major is for your broader audience your major things going on community facing things going on community facing things going on community facing developing new relationships with people developing new relationships with people developing new relationships with people in your community get to know them and in your community get to know them and in your community get to know them and any of your major core value pieces that any of your major core value pieces that any of your major core value pieces that that is happening that goes on your page that is happening that goes on your page that is happening that goes on your page as well as your paid advertising as well as your paid advertising as well as your paid advertising strategy now here's where I recommend strategy now here's where I recommend strategy now here's where I recommend you put those things that we talked you put those things that we talked you put those things that we talked about that don't go great on the page about that don't go great on the page about that don't go great on the page that's what we're gonna do inside the that's what we're gonna do inside the that's what we're gonna do inside the group so the group remember is gonna be group so the group remember is gonna be group so the group remember is gonna be internal communication that a community internal communication that a community internal communication that a community building it's an ongoing conversation building it's an ongoing conversation building it's an ongoing conversation it's a many-to-many so not just a it's a many-to-many so not just a it's a many-to-many so not just a megaphone it's hey we're going to have megaphone it's hey we're going to have megaphone it's hey we're going to have everybody helping generate content and everybody helping generate content and everybody helping generate content and updates and conversations so all of that updates and conversations so all of that updates and conversations so all of that is happening more that internal is happening more that internal is happening more that internal conversation in communication is conversation in communication is conversation in communication is happening inside the group and this is happening inside the group and this is happening inside the group and this is where once you understand that what where once you understand that what where once you understand that what you're trying to accomplish why they're you're trying to accomplish why they're you're trying to accomplish why they're in there what they're trying to in there what they're trying to in there what they're trying to accomplish and what those communication accomplish and what those communication accomplish and what those communication channels are for you start thinking okay channels are for you start thinking okay channels are for you start thinking okay here's what could go in the group yeah here's what could go in the group yeah here's what could go in the group yeah updates in conversations about updates in conversations about updates in conversations about ministries events sharing stories ministries events sharing stories ministries events sharing stories updates from missionaries prayer updates from missionaries prayer updates from missionaries prayer requests praise reports devotionals requests praise reports devotionals requests praise reports devotionals worship the watch parties in the list

worship the watch parties in the list worship the watch parties in the list could go on and on and on that type of could go on and on and on that type of could go on and on and on that type of internal community building is perfect internal community building is perfect internal community building is perfect for happening inside your group and this for happening inside your group and this for happening inside your group and this is where also I'm gonna recommend you is where also I'm gonna recommend you is where also I'm gonna recommend you raise up leaders and you give and raise up leaders and you give and raise up leaders and you give and empower people in your church to go and empower people in your church to go and empower people in your church to go and to develop some of those conversations to develop some of those conversations to develop some of those conversations so it's not all being choked kind of out so it's not all being choked kind of out so it's not all being choked kind of out you're really empowering other people to you're really empowering other people to you're really empowering other people to have those conversations and you're have those conversations and you're have those conversations and you're allowing the many too many things that allowing the many too many things that allowing the many too many things that can really can really can really thrive inside a group to happen so thrive inside a group to happen so thrive inside a group to happen so that's the difference between content on that's the difference between content on that's the difference between content on your page and content inside your group your page and content inside your group your page and content inside your group now this third section is really now this third section is really now this third section is really important because the worst thing that important because the worst thing that important because the worst thing that can happen for a church social media can happen for a church social media can happen for a church social media manager is you wake up and you're like manager is you wake up and you're like manager is you wake up and you're like twiddling your thumbs oh man what are we twiddling your thumbs oh man what are we twiddling your thumbs oh man what are we gonna post on our page today oh let's go gonna post on our page today oh let's go gonna post on our page today oh let's go look at this church in that church let's look at this church in that church let's look at this church in that church let's pray we come across something that we pray we come across something that we pray we come across something that we can like steal and post on our page can like steal and post on our page can like steal and post on our page timeout that should not be happening at timeout that should not be happening at timeout that should not be happening at all that's not the route you want to go all that's not the route you want to go all that's not the route you want to go when it comes to a content strategy let when it comes to a content strategy let when it comes to a content strategy let me give you a simple framework instead me give you a simple framework instead me give you a simple framework instead and it's what I call the seasons in and it's what I call the seasons in and it's what I call the seasons in series framework okay series framework okay series framework okay seasons and series framework your job as seasons and series framework your job as seasons and series framework your job as a social media manager is not to create a social media manager is not to create a social media manager is not to create your own unique content and conversation your own unique content and conversation your own unique content and conversation your job is to figure out as a church your job is to figure out as a church your job is to figure out as a church what season are we in in the life of the what season are we in in the life of the what season are we in in the life of the church are we trying to elevate the church are we trying to elevate the church are we trying to elevate the generosity of the church are we trying generosity of the church are we trying generosity of the church are we trying to get people in the small groups are we to get people in the small groups are we to get people in the small groups are we trying to get people to go deeper in

trying to get people to go deeper in trying to get people to go deeper in worship are we trying to get people more worship are we trying to get people more worship are we trying to get people more connected in community are we trying to connected in community are we trying to connected in community are we trying to get people more into missions and going get people more into missions and going get people more into missions and going what season are you in in the church and what season are you in in the church and what season are you in in the church and that should hopefully be driven kind of that should hopefully be driven kind of that should hopefully be driven kind of by the leadership of the church and know by the leadership of the church and know by the leadership of the church and know every church is different but if you can every church is different but if you can every church is different but if you can identify okay what season are we in what identify okay what season are we in what identify okay what season are we in what is the vision what is the mission what is the vision what is the mission what is the vision what is the mission what are we trying to accomplish in this are we trying to accomplish in this are we trying to accomplish in this season or and or what series are we in season or and or what series are we in season or and or what series are we in so are you doing a series on worship or so are you doing a series on worship or so are you doing a series on worship or generosity or outreach or worship generosity or outreach or worship generosity or outreach or worship whatever it is what season or what whatever it is what season or what whatever it is what season or what series are you in and what are you series are you in and what are you series are you in and what are you trying to accomplish in that season or trying to accomplish in that season or trying to accomplish in that season or in that series and here's where your in that series and here's where your in that series and here's where your content comes in because your goal is content comes in because your goal is content comes in because your goal is not to go do random things and find not to go do random things and find not to go do random things and find random memes about coffee or the Bible random memes about coffee or the Bible random memes about coffee or the Bible or whatever it is to try to manufacture or whatever it is to try to manufacture or whatever it is to try to manufacture fake engagement and conversation around fake engagement and conversation around fake engagement and conversation around topics that don't really achieve the topics that don't really achieve the topics that don't really achieve the objectives of your church what instead objectives of your church what instead objectives of your church what instead I'm gonna say is what are you trying to I'm gonna say is what are you trying to I'm gonna say is what are you trying to accomplish during the season what are accomplish during the season what are accomplish during the season what are you trying to accomplish during the you trying to accomplish during the you trying to accomplish during the series and then how are you going to series and then how are you going to series and then how are you going to leverage your Facebook page or your leverage your Facebook page or your leverage your Facebook page or your Facebook group to do just that so what Facebook group to do just that so what Facebook group to do just that so what are you trying to accomplish in this are you trying to accomplish in this are you trying to accomplish in this season whether you season whether you season whether you trying to accomplish in this series how trying to accomplish in this series how trying to accomplish in this series how are you going to leverage your page and are you going to leverage your page and are you going to leverage your page and your group in any other marketing your group in any other marketing your group in any other marketing communication channel you have to help communication channel you have to help communication channel you have to help accomplish that so it's not a random accomplish that so it's not a random accomplish that so it's not a random what are we doing on social no it's what what are we doing on social no it's what what are we doing on social no it's what are we doing as a church and social just are we doing as a church and social just are we doing as a church and social just fits right into there so you see when fits right into there so you see when fits right into there so you see when you come to planning a season or a

you come to planning a season or a you come to planning a season or a series part of that conversation needs series part of that conversation needs series part of that conversation needs to be okay yes we're going to be talking to be okay yes we're going to be talking to be okay yes we're going to be talking about worship during this series we want about worship during this series we want about worship during this series we want people the objective is we want people people the objective is we want people people the objective is we want people to go deeper in their worship and we to go deeper in their worship and we to go deeper in their worship and we want people to understand that worship want people to understand that worship want people to understand that worship isn't something that just happens on a isn't something that just happens on a isn't something that just happens on a weekend it happens every day in their weekend it happens every day in their weekend it happens every day in their life okay then the next question is how life okay then the next question is how life okay then the next question is how are we going to use our page in our are we going to use our page in our are we going to use our page in our group to carry on that objective in that group to carry on that objective in that group to carry on that objective in that conversation well it could be really conversation well it could be really conversation well it could be really simple well what if on our page we did simple well what if on our page we did simple well what if on our page we did midweek worship or inside our group and midweek worship or inside our group and midweek worship or inside our group and we allow developing worship leaders to we allow developing worship leaders to we allow developing worship leaders to heck go live midweek on Wednesday and heck go live midweek on Wednesday and heck go live midweek on Wednesday and share a little devotional and then do a share a little devotional and then do a share a little devotional and then do a couple songs just with a guitar on a couple songs just with a guitar on a couple songs just with a guitar on a piano and encourage the church to say piano and encourage the church to say piano and encourage the church to say hey as we're going through this series hey as we're going through this series hey as we're going through this series on worship we've been learning that it's on worship we've been learning that it's on worship we've been learning that it's throughout the entire week so we're live throughout the entire week so we're live throughout the entire week so we're live here midweek just to encourage you to be here midweek just to encourage you to be here midweek just to encourage you to be worshipping God with everything within worshipping God with everything within worshipping God with everything within you or let's say hey we're gonna do this you or let's say hey we're gonna do this you or let's say hey we're gonna do this worship series let's do a devotional so worship series let's do a devotional so worship series let's do a devotional so on Monday Wednesdays and Fridays we're on Monday Wednesdays and Fridays we're on Monday Wednesdays and Fridays we're gonna have developing leaders in the gonna have developing leaders in the gonna have developing leaders in the church go go live or create a video and church go go live or create a video and church go go live or create a video and share devotional about worship and what share devotional about worship and what share devotional about worship and what it means to them and what their takeaway it means to them and what their takeaway it means to them and what their takeaway was from the message on the week so you was from the message on the week so you was from the message on the week so you get that it's not random it's what are get that it's not random it's what are get that it's not random it's what are we trying to accomplish during this we trying to accomplish during this we trying to accomplish during this season or this series and then your season or this series and then your season or this series and then your group in your page is essentially a tool group in your page is essentially a tool group in your page is essentially a tool to carry on that conversation because to carry on that conversation because to carry on that conversation because here's what I know leadership in church here's what I know leadership in church here's what I know leadership in church is always saying yes it's great that is always saying yes it's great that is always saying yes it's great that people are here on a weekend but how do

people are here on a weekend but how do people are here on a weekend but how do we get them thinking about the message we get them thinking about the message we get them thinking about the message in applying the message every single day in applying the message every single day in applying the message every single day of the week it's a perfect opportunity of the week it's a perfect opportunity of the week it's a perfect opportunity for your group to be able to carry on for your group to be able to carry on for your group to be able to carry on that conversation it develop up leaders that conversation it develop up leaders that conversation it develop up leaders and have this many-to-many ironing and have this many-to-many ironing and have this many-to-many ironing sharpening iron conversation going on sharpening iron conversation going on sharpening iron conversation going on praying and praise reports and all of praying and praise reports and all of praying and praise reports and all of this great content this great content this great content around what you're already trying to around what you're already trying to around what you're already trying to accomplish during a series or a season accomplish during a series or a season accomplish during a series or a season you're trying to get people into small you're trying to get people into small you're trying to get people into small groups well what if we leveraged our groups well what if we leveraged our groups well what if we leveraged our group and we went live every single week group and we went live every single week group and we went live every single week at a different small group and so now at a different small group and so now at a different small group and so now we've got a phone out in your at the we've got a phone out in your at the we've got a phone out in your at the Wakefield small group and you're seeing Wakefield small group and you're seeing Wakefield small group and you're seeing us grill hamburgers and chicken and us grill hamburgers and chicken and us grill hamburgers and chicken and people are throwing around a football people are throwing around a football people are throwing around a football and we're having fun and we're talking and we're having fun and we're talking and we're having fun and we're talking about what we're gonna do at the about what we're gonna do at the about what we're gonna do at the Wakefield small group and you're seeing Wakefield small group and you're seeing Wakefield small group and you're seeing people in it you're like man I didn't people in it you're like man I didn't people in it you're like man I didn't know small groups were fun I didn't know know small groups were fun I didn't know know small groups were fun I didn't know they had food and nachos and and they they had food and nachos and and they they had food and nachos and and they talk about the Bible like that looks talk about the Bible like that looks talk about the Bible like that looks like a blast so during this season of like a blast so during this season of like a blast so during this season of small groups how are you gonna leverage small groups how are you gonna leverage small groups how are you gonna leverage your page how are you gonna leverage your page how are you gonna leverage your page how are you gonna leverage your group seasons series what's the your group seasons series what's the your group seasons series what's the objective and then how do you bring your objective and then how do you bring your objective and then how do you bring your your page in your group to help your page in your group to help your page in your group to help accomplish that objective so that's as accomplish that objective so that's as accomplish that objective so that's as simple as I can make it those are three simple as I can make it those are three simple as I can make it those are three main things you need to do when main things you need to do when main things you need to do when determining your content one ask those determining your content one ask those determining your content one ask those three questions - you need to determine three questions - you need to determine three questions - you need to determine how your page and your groups are how your page and your groups are how your page and your groups are different and then number three different and then number three different and then number three think about the Series in seasons think about the Series in seasons think about the Series in seasons framework and it hopefully it'll make framework and it hopefully it'll make framework and it hopefully it'll make your content strategy really simple and your content strategy really simple and your content strategy really simple and really effective all right really effective all right really effective all right god bless we'll see you in the next god bless we'll see you in the next god bless we'll see you in the next episode