09 Facebook Groups Course - Engagement

all right in this Facebook groups all right in this Facebook groups episode we're gonna be talking all about episode we're gonna be talking all about episode we're gonna be talking all about engagement how you get engagement how engagement how you get engagement how engagement how you get engagement how you have an engaged group how you to you have an engaged group how you to you have an engaged group how you to build this community that is thriving build this community that is thriving build this community that is thriving because it's really not fun when you because it's really not fun when you because it's really not fun when you have a community and nobody is engaging have a community and nobody is engaging have a community and nobody is engaging so right off the top I want to talk so right off the top I want to talk so right off the top I want to talk about three main areas and then we're about three main areas and then we're about three main areas and then we're gonna get into engagement ideas the gonna get into engagement ideas the gonna get into engagement ideas the practical ideas but those ideas only practical ideas but those ideas only practical ideas but those ideas only work when you understand kind of the why work when you understand kind of the why work when you understand kind of the why behind engagement when it works when it behind engagement when it works when it behind engagement when it works when it doesn't work so number one thing that doesn't work so number one thing that doesn't work so number one thing that you have to stand with understand we you have to stand with understand we you have to stand with understand we talked about this a lot is why is your talked about this a lot is why is your talked about this a lot is why is your audience there what do they care about audience there what do they care about audience there what do they care about because oftentimes a marketing because oftentimes a marketing because oftentimes a marketing communication if you're having an communication if you're having an communication if you're having an engagement obstacle where like hey we're engagement obstacle where like hey we're engagement obstacle where like hey we're doing all this and nobody seems to care doing all this and nobody seems to care doing all this and nobody seems to care nobody is engaging it's because you're nobody is engaging it's because you're nobody is engaging it's because you're talking about what matters to you and talking about what matters to you and talking about what matters to you and not what matters to your audience okay not what matters to your audience okay not what matters to your audience okay that's a thing that I think needs to that's a thing that I think needs to that's a thing that I think needs to settle in you're like Oh light bulbs settle in you're like Oh light bulbs settle in you're like Oh light bulbs going off so let me just do this a real going off so let me just do this a real going off so let me just do this a real practical example if you went to a party practical example if you went to a party practical example if you went to a party and you were at the party for three and you were at the party for three and you were at the party for three hours and then you went home you're like hours and then you went home you're like hours and then you went home you're like no one really was engaged no one seemed no one really was engaged no one seemed no one really was engaged no one seemed to want to talk to me I was trying to to want to talk to me I was trying to to want to talk to me I was trying to start a conversation and nobody seemed start a conversation and nobody seemed start a conversation and nobody seemed to care it's probably because you to care it's probably because you to care it's probably because you entered conversation and you just talked entered conversation and you just talked entered conversation and you just talked about all about yourself about all about yourself about all about yourself what you really cared about but what what you really cared about but what what you really cared about but what they teach you in relationships is if they teach you in relationships is if they teach you in relationships is if you're trying to spark up a conversation you're trying to spark up a conversation you're trying to spark up a conversation with somebody you need to find with somebody you need to find with somebody you need to find immediately what do they care about so immediately what do they care about so immediately what do they care about so if you're talking to me and you stumble if you're talking to me and you stumble if you're talking to me and you stumble upon that I love soccer I like to hunt upon that I love soccer I like to hunt upon that I love soccer I like to hunt I'm an archer I let you like to go bow

I'm an archer I let you like to go bow I'm an archer I let you like to go bow hunting we could talk for hours on those hunting we could talk for hours on those hunting we could talk for hours on those things so again the first part of things so again the first part of things so again the first part of engagement is if you're making the engagement is if you're making the engagement is if you're making the mistake where you're talking only about mistake where you're talking only about mistake where you're talking only about what you will care about what Brian what you will care about what Brian what you will care about what Brian Regan one of my favorite comedians calls Regan one of my favorite comedians calls Regan one of my favorite comedians calls a me monster if you're being a me a me monster if you're being a me a me monster if you're being a me monster you're not going to get monster you're not going to get monster you're not going to get engagement you're gonna be very alone at engagement you're gonna be very alone at engagement you're gonna be very alone at the party wondering why nobody wants to the party wondering why nobody wants to the party wondering why nobody wants to engage with you engage with you engage with you however if you start from the however if you start from the however if you start from the perspective of who is our audience what perspective of who is our audience what perspective of who is our audience what do they care about and you start the do they care about and you start the do they care about and you start the conversation there you will get an conversation there you will get an conversation there you will get an engaged conversation which will bring engaged conversation which will bring engaged conversation which will bring back around to eventually talking about back around to eventually talking about back around to eventually talking about what you what you what you okay so that's the first step you gotta okay so that's the first step you gotta okay so that's the first step you gotta understand about engagement because it's understand about engagement because it's understand about engagement because it's the key to making all the strategies the key to making all the strategies the key to making all the strategies work without that nothing works the work without that nothing works the work without that nothing works the second one we've talked a lot about but second one we've talked a lot about but second one we've talked a lot about but you've got to reinforce this especially you've got to reinforce this especially you've got to reinforce this especially with Facebook groups there's a it's a with Facebook groups there's a it's a with Facebook groups there's a it's a big difference from one to many a big difference from one to many a big difference from one to many a megaphone approach to the many to many megaphone approach to the many to many megaphone approach to the many to many so if you're approaching your group like so if you're approaching your group like so if you're approaching your group like it's a megaphone like hey we've got one it's a megaphone like hey we've got one it's a megaphone like hey we've got one person I am the leader person I am the leader person I am the leader I am the king of this group listen to me I am the king of this group listen to me I am the king of this group listen to me you're not going to have an engaged you're not going to have an engaged you're not going to have an engaged group however if you're setting the group however if you're setting the group however if you're setting the stage you're creating a stage for a stage you're creating a stage for a stage you're creating a stage for a party people will love that but it's the party people will love that but it's the party people will love that but it's the many to many it's a different mindset many to many it's a different mindset many to many it's a different mindset than most churches and most pastors are than most churches and most pastors are than most churches and most pastors are used to because we love control we love used to because we love control we love used to because we love control we love give one person the megaphone but that give one person the megaphone but that give one person the megaphone but that doesn't work with community in groups doesn't work with community in groups doesn't work with community in groups it's different you are setting the stage it's different you are setting the stage it's different you are setting the stage in allowing many too many conversations in allowing many too many conversations in allowing many too many conversations to go on so you again if you haven't

to go on so you again if you haven't to go on so you again if you haven't turned that mindset really your group turned that mindset really your group turned that mindset really your group isn't going to be engaged and then the isn't going to be engaged and then the isn't going to be engaged and then the number three is you are going to need to number three is you are going to need to number three is you are going to need to support your community with systems support your community with systems support your community with systems processes campaigns culture and processes campaigns culture and processes campaigns culture and leadership those things if you get those leadership those things if you get those leadership those things if you get those in place and we talked a lot about in place and we talked a lot about in place and we talked a lot about through this course it's gonna help your through this course it's gonna help your through this course it's gonna help your community really thrive and in these community really thrive and in these community really thrive and in these ideas I'm gonna give you some that kind ideas I'm gonna give you some that kind ideas I'm gonna give you some that kind of tie back into how you create systems of tie back into how you create systems of tie back into how you create systems and campaigns and processes and culture and campaigns and processes and culture and campaigns and processes and culture we have a lot of downloads inside this we have a lot of downloads inside this we have a lot of downloads inside this course that point to that like how you course that point to that like how you course that point to that like how you create onboarding and guidelines and create onboarding and guidelines and create onboarding and guidelines and kind of those culture things how you kind of those culture things how you kind of those culture things how you create systems to in order to drive back create systems to in order to drive back create systems to in order to drive back engagement so you're gonna want to check engagement so you're gonna want to check engagement so you're gonna want to check out the downloads for all that give you out the downloads for all that give you out the downloads for all that give you examples from other churches and what we examples from other churches and what we examples from other churches and what we recommend on that but I don't want spend recommend on that but I don't want spend recommend on that but I don't want spend too much time because you'll see that too much time because you'll see that too much time because you'll see that throughout the rest of the course and throughout the rest of the course and throughout the rest of the course and throughout these ideas so let's jump throughout these ideas so let's jump throughout these ideas so let's jump into the engagement ideas I've got nine into the engagement ideas I've got nine into the engagement ideas I've got nine ideas for you if you're just kind of ideas for you if you're just kind of ideas for you if you're just kind of getting stuck you're like hey we've got getting stuck you're like hey we've got getting stuck you're like hey we've got all that we understand all that but we all that we understand all that but we all that we understand all that but we just need some ideas to get the just need some ideas to get the just need some ideas to get the engagement going here would be the ideas engagement going here would be the ideas engagement going here would be the ideas idea number one we talked a lot about idea number one we talked a lot about idea number one we talked a lot about this seasons and series so if you're this seasons and series so if you're this seasons and series so if you're trying to do something totally different trying to do something totally different trying to do something totally different than what the church is going where than what the church is going where than what the church is going where they're naturally going you're gonna they're naturally going you're gonna they're naturally going you're gonna find you're overwhelming people because find you're overwhelming people because find you're overwhelming people because people can all people can all people can all mentally and in community kind of mentally and in community kind of mentally and in community kind of juggles so much which is why it makes juggles so much which is why it makes juggles so much which is why it makes this idea of what is your church trying this idea of what is your church trying this idea of what is your church trying to accomplish in this season or in the to accomplish in this season or in the to accomplish in this season or in the series and then let your group be a part

series and then let your group be a part series and then let your group be a part of that not something different it's if of that not something different it's if of that not something different it's if you've ever walked into a restaurant and you've ever walked into a restaurant and you've ever walked into a restaurant and just seen a menu that is like 30 pages just seen a menu that is like 30 pages just seen a menu that is like 30 pages long you're so overwhelmed and you're long you're so overwhelmed and you're long you're so overwhelmed and you're like hey just bring me something I don't like hey just bring me something I don't like hey just bring me something I don't care so when you simplify and you say care so when you simplify and you say care so when you simplify and you say hey as a church this is what we're doing hey as a church this is what we're doing hey as a church this is what we're doing right now and the group is a part of right now and the group is a part of right now and the group is a part of that you will find people have more that you will find people have more that you will find people have more mental capacity more relational capacity mental capacity more relational capacity mental capacity more relational capacity to engage because it's what the church to engage because it's what the church to engage because it's what the church is doing so what you're doing on a is doing so what you're doing on a is doing so what you're doing on a weekend is the same thing that you're weekend is the same thing that you're weekend is the same thing that you're doing throughout the week in your group doing throughout the week in your group doing throughout the week in your group so think through how can we use this so think through how can we use this so think through how can we use this season or this series and and our group season or this series and and our group season or this series and and our group to carry on the conversation about this to carry on the conversation about this to carry on the conversation about this not carry on a totally different not carry on a totally different not carry on a totally different conversation and you'll find you get conversation and you'll find you get conversation and you'll find you get much more engagement because you have a much more engagement because you have a much more engagement because you have a focus in a simplicity number two is focus in a simplicity number two is focus in a simplicity number two is empower leadership if you're trying to empower leadership if you're trying to empower leadership if you're trying to do it or you have like one or two people do it or you have like one or two people do it or you have like one or two people that are trying to run a community all that are trying to run a community all that are trying to run a community all on your own it's gonna be overwhelming on your own it's gonna be overwhelming on your own it's gonna be overwhelming and eventually it's gonna really choke and eventually it's gonna really choke and eventually it's gonna really choke off life-giving community because great off life-giving community because great off life-giving community because great community you set the stage you raise up community you set the stage you raise up community you set the stage you raise up leaders you empower ma moderators and leaders you empower ma moderators and leaders you empower ma moderators and admins to help develop a thriving admins to help develop a thriving admins to help develop a thriving community as opposed to just saying I've community as opposed to just saying I've community as opposed to just saying I've got to control everything that will kill got to control everything that will kill got to control everything that will kill a community number three is do a welcome a community number three is do a welcome a community number three is do a welcome campaign so if you're getting emails and campaign so if you're getting emails and campaign so if you're getting emails and phone numbers most churches could put phone numbers most churches could put phone numbers most churches could put people into a campaign where we do this people into a campaign where we do this people into a campaign where we do this in our group for the next 100 days in our group for the next 100 days in our group for the next 100 days you're automatically when you join the you're automatically when you join the you're automatically when you join the group gonna get emails that drive you group gonna get emails that drive you group gonna get emails that drive you back to great content in the group so

back to great content in the group so back to great content in the group so it's going to continue to increase the it's going to continue to increase the it's going to continue to increase the engagement that's kind of a system or a engagement that's kind of a system or a engagement that's kind of a system or a process that naturally will keep driving process that naturally will keep driving process that naturally will keep driving back to the group so you enter now back to the group so you enter now back to the group so you enter now you're going to be in a campaign that you're going to be in a campaign that you're going to be in a campaign that campaigns going to encourage you to campaigns going to encourage you to campaigns going to encourage you to engage in opposed to create your own engage in opposed to create your own engage in opposed to create your own post to whatever it is share and engage post to whatever it is share and engage post to whatever it is share and engage so it's a system that drives engagement so it's a system that drives engagement so it's a system that drives engagement some a super simple thing that you can some a super simple thing that you can some a super simple thing that you can do that you set it up once do the work do that you set it up once do the work do that you set it up once do the work once and everybody joining the group once and everybody joining the group once and everybody joining the group will consistently be engaged which when will consistently be engaged which when will consistently be engaged which when they reengage they reengage they reengage then Facebook continues to show them then Facebook continues to show them then Facebook continues to show them more post from the group because they're more post from the group because they're more post from the group because they're engaged so it's kind of momentum begets engaged so it's kind of momentum begets engaged so it's kind of momentum begets more momentum in positive which is great more momentum in positive which is great more momentum in positive which is great or if you're not careful negative so if or if you're not careful negative so if or if you're not careful negative so if they aren't engaged then Facebook's not they aren't engaged then Facebook's not they aren't engaged then Facebook's not gonna show them post from your group and gonna show them post from your group and gonna show them post from your group and it's gonna go the other way on you so it's gonna go the other way on you so it's gonna go the other way on you so anything that you can do with the system anything that you can do with the system anything that you can do with the system or process to drive that engagement or process to drive that engagement or process to drive that engagement you're gonna get more momentum but once you're gonna get more momentum but once you're gonna get more momentum but once you start getting that negative momentum you start getting that negative momentum you start getting that negative momentum it can be hard to turn that around it can be hard to turn that around it can be hard to turn that around number four is you can consider doing a number four is you can consider doing a number four is you can consider doing a learning unit inside your group so if learning unit inside your group so if learning unit inside your group so if your group is topical if your group is your group is topical if your group is your group is topical if your group is about leadership if your group if even about leadership if your group if even about leadership if your group if even do this with a see a season or a series do this with a see a season or a series do this with a see a season or a series that you're in right where people can go that you're in right where people can go that you're in right where people can go through step by step and do progress through step by step and do progress through step by step and do progress answer questions have comments and answer questions have comments and answer questions have comments and conversations around a unit if they're conversations around a unit if they're conversations around a unit if they're want to become a small group leader want to become a small group leader want to become a small group leader right you could have a group for that right you could have a group for that right you could have a group for that and they could go through a unit if they and they could go through a unit if they and they could go through a unit if they want to become a member or a partner or want to become a member or a partner or want to become a member or a partner or you want to do kind of like a your 101 you want to do kind of like a your 101 you want to do kind of like a your 101 201 301 you could do all of that inside

201 301 you could do all of that inside 201 301 you could do all of that inside your group or you can track people's your group or you can track people's your group or you can track people's progress it's a great way if each step progress it's a great way if each step progress it's a great way if each step in the unit have some sort of question in the unit have some sort of question in the unit have some sort of question that they answer because that drives that they answer because that drives that they answer because that drives conversation and it drives a lot of conversation and it drives a lot of conversation and it drives a lot of comments and engagement in the group comments and engagement in the group comments and engagement in the group there's so many different ways you could there's so many different ways you could there's so many different ways you could use learning units that's number four use learning units that's number four use learning units that's number four number five is get feedback have fun number five is get feedback have fun number five is get feedback have fun with this Facebook does this with a lot with this Facebook does this with a lot with this Facebook does this with a lot of times with polls this is a great way of times with polls this is a great way of times with polls this is a great way you know you could say hey fathers days you know you could say hey fathers days you know you could say hey fathers days coming up you guys want to do donuts or coming up you guys want to do donuts or coming up you guys want to do donuts or you want to do waffles you want to do you want to do waffles you want to do you want to do waffles you want to do bacon you undo popcorn you undo root bacon you undo popcorn you undo root bacon you undo popcorn you undo root beer like have fun with it poles are a beer like have fun with it poles are a beer like have fun with it poles are a simple way to get feedback which if simple way to get feedback which if simple way to get feedback which if you're getting feedback that actually is you're getting feedback that actually is you're getting feedback that actually is making a difference like hey what what making a difference like hey what what making a difference like hey what what series do you want to do next or not series do you want to do next or not series do you want to do next or not that you have to always ask everything that you have to always ask everything that you have to always ask everything but in a strategic time you could say but in a strategic time you could say but in a strategic time you could say hey what are the top questions that your hey what are the top questions that your hey what are the top questions that your friends have about God right now you can friends have about God right now you can friends have about God right now you can have a poll so you're getting this have a poll so you're getting this have a poll so you're getting this engagement where that engagement is engagement where that engagement is engagement where that engagement is actually going to drive what you're actually going to drive what you're actually going to drive what you're doing as a church so people now have doing as a church so people now have doing as a church so people now have ownership in what you're doing and what ownership in what you're doing and what ownership in what you're doing and what you're doing moving forward that's you're doing moving forward that's you're doing moving forward that's number five is engagement and especially number five is engagement and especially number five is engagement and especially do some polls number six is stories if do some polls number six is stories if do some polls number six is stories if you're using your group to share stories you're using your group to share stories you're using your group to share stories and praise reports and live chain and praise reports and live chain and praise reports and live chain testimonies and updates from testimonies and updates from testimonies and updates from missionaries and in life groups and missionaries and in life groups and missionaries and in life groups and whatever you're doing like just flood whatever you're doing like just flood whatever you're doing like just flood that thing with stories people love that thing with stories people love that thing with stories people love stories so the more stories that you can stories so the more stories that you can stories so the more stories that you can have it's gonna push the church forward have it's gonna push the church forward have it's gonna push the church forward but it's also a great way to get a ton but it's also a great way to get a ton but it's also a great way to get a ton of engagement and it's a great outlet to of engagement and it's a great outlet to of engagement and it's a great outlet to share all that as testimonies are coming

share all that as testimonies are coming share all that as testimonies are coming in do those inside your group number in do those inside your group number in do those inside your group number seven devotionals why not throughout the seven devotionals why not throughout the seven devotionals why not throughout the week have different leaders be able to week have different leaders be able to week have different leaders be able to share devotionals and it can tie back share devotionals and it can tie back share devotionals and it can tie back into the sermon that your sermon series into the sermon that your sermon series into the sermon that your sermon series that you're going through so it's gonna that you're going through so it's gonna that you're going through so it's gonna carry on that conversation where the carry on that conversation where the carry on that conversation where the church is gonna help facilitate the church is gonna help facilitate the church is gonna help facilitate the devotional life of the people show devotional life of the people show devotional life of the people show people what it's like to study the Bible people what it's like to study the Bible people what it's like to study the Bible go through it together go through it together go through it together and then encourage them whatever your and then encourage them whatever your and then encourage them whatever your may be discipleship program is like get may be discipleship program is like get may be discipleship program is like get into small groups right so you can do into small groups right so you can do into small groups right so you can do devotionals and ask people hey what was devotionals and ask people hey what was devotionals and ask people hey what was your takeaway from the message what is your takeaway from the message what is your takeaway from the message what is one thing that you're working on and one thing that you're working on and one thing that you're working on and encourage people and pray for people on encourage people and pray for people on encourage people and pray for people on that which leads me to number eight idea that which leads me to number eight idea that which leads me to number eight idea is prayer people need prayer in a group is prayer people need prayer in a group is prayer people need prayer in a group is a great way to get prayer request is a great way to get prayer request is a great way to get prayer request your praise reports we're gonna talk your praise reports we're gonna talk your praise reports we're gonna talk like functionally how you don't get too like functionally how you don't get too like functionally how you don't get too crazy with this by creating kind of crazy with this by creating kind of crazy with this by creating kind of anchor posts so I'm letting instead of anchor posts so I'm letting instead of anchor posts so I'm letting instead of letting everybody say hey now we have a letting everybody say hey now we have a letting everybody say hey now we have a hundred post on all we can pray about if hundred post on all we can pray about if hundred post on all we can pray about if you create an anchor post like hey what you create an anchor post like hey what you create an anchor post like hey what can we be praying with you about and can we be praying with you about and can we be praying with you about and then drive all those posts don't don't then drive all those posts don't don't then drive all those posts don't don't approve those say hey post that on the approve those say hey post that on the approve those say hey post that on the comments so now you have one post with a comments so now you have one post with a comments so now you have one post with a hundred comments as opposed to a hundred hundred comments as opposed to a hundred hundred comments as opposed to a hundred posts so there's some practical things posts so there's some practical things posts so there's some practical things we can do but again a great way to get we can do but again a great way to get we can do but again a great way to get engagement actually have spiritual engagement actually have spiritual engagement actually have spiritual benefit from that engagement that leads benefit from that engagement that leads benefit from that engagement that leads to the more stories and more praise to the more stories and more praise to the more stories and more praise reports so if you do it the right way reports so if you do it the right way reports so if you do it the right way that can be great for your group and that can be great for your group and that can be great for your group and then idea number nine is interviews so then idea number nine is interviews so then idea number nine is interviews so interviews let's say you're having a

interviews let's say you're having a interviews let's say you're having a guest speaker coming in like do a guest speaker coming in like do a guest speaker coming in like do a Facebook live into your group about that Facebook live into your group about that Facebook live into your group about that speaker and what they're excited about speaker and what they're excited about speaker and what they're excited about and what they're gonna be talking on and and what they're gonna be talking on and and what they're gonna be talking on and why why people should care if you've got why why people should care if you've got why why people should care if you've got missionaries then the list goes on and missionaries then the list goes on and missionaries then the list goes on and on and on do interviews with key leaders on and on do interviews with key leaders on and on do interviews with key leaders and volunteers and highlight them and and volunteers and highlight them and and volunteers and highlight them and their story people can get to know them their story people can get to know them their story people can get to know them if you've got a ministry if you've got a ministry if you've got a ministry opportunity you could do an interview opportunity you could do an interview opportunity you could do an interview with that ministry leader and talk about with that ministry leader and talk about with that ministry leader and talk about how awesome the kids ministry is and you how awesome the kids ministry is and you how awesome the kids ministry is and you know what you do on a weekend and why know what you do on a weekend and why know what you do on a weekend and why it's so important and share some stories it's so important and share some stories it's so important and share some stories and then invite people if you're and then invite people if you're and then invite people if you're interested you can be a part of the kids interested you can be a part of the kids interested you can be a part of the kids team so the interviews are a great way team so the interviews are a great way team so the interviews are a great way to get engagement and also move the to get engagement and also move the to get engagement and also move the church forward as well so there you go church forward as well so there you go church forward as well so there you go that's the key things that's gonna make that's the key things that's gonna make that's the key things that's gonna make it set the stage for engagement and then it set the stage for engagement and then it set the stage for engagement and then those are some ideas there's plenty more those are some ideas there's plenty more those are some ideas there's plenty more ideas and if you've got ideas that are ideas and if you've got ideas that are ideas and if you've got ideas that are working for your church let us know we'd working for your church let us know we'd working for your church let us know we'd love to share that with our community so love to share that with our community so love to share that with our community so put that in the comments but man pick a put that in the comments but man pick a put that in the comments but man pick a couple of the ideas make sure you've couple of the ideas make sure you've couple of the ideas make sure you've done the foundational things that I'm done the foundational things that I'm done the foundational things that I'm telling you you are going to have a telling you you are going to have a telling you you are going to have a rockin Facebook group all right guys god rockin Facebook group all right guys god rockin Facebook group all right guys god bless we'll see you in the next episode you you [Music]