08 Facebook Groups Course - Promoting Your Group

all right welcome to the next episode in all right welcome to the next episode in the Facebook groups course in this the Facebook groups course in this the Facebook groups course in this episode we're gonna be talking all about episode we're gonna be talking all about episode we're gonna be talking all about promoting your group because hopefully promoting your group because hopefully promoting your group because hopefully at this point you've got a kind of a at this point you've got a kind of a at this point you've got a kind of a test group beta group set up you've got test group beta group set up you've got test group beta group set up you've got great culture you got great conversation great culture you got great conversation great culture you got great conversation you're like this thing is awesome now you're like this thing is awesome now you're like this thing is awesome now we're ready to just start onboarding we're ready to just start onboarding we're ready to just start onboarding people into our group and we want to people into our group and we want to people into our group and we want to start getting more and more people in start getting more and more people in start getting more and more people in the group now remember in an earlier the group now remember in an earlier the group now remember in an earlier episode we talked about what it's so episode we talked about what it's so episode we talked about what it's so important to develop out that culture to important to develop out that culture to important to develop out that culture to test this thing out to get your test this thing out to get your test this thing out to get your foundation kind of your feet under you foundation kind of your feet under you foundation kind of your feet under you and then it's always better to add and then it's always better to add and then it's always better to add people to a thriving culture because people to a thriving culture because people to a thriving culture because when people walk in to any sort of when people walk in to any sort of when people walk in to any sort of community they immediately start looking community they immediately start looking community they immediately start looking around it's like what is this community around it's like what is this community around it's like what is this community for what are the unwritten rules what's for what are the unwritten rules what's for what are the unwritten rules what's accepted what's not accepted so if accepted what's not accepted so if accepted what's not accepted so if you've done that hard work earlier on you've done that hard work earlier on you've done that hard work earlier on that we talked about in the course it that we talked about in the course it that we talked about in the course it makes your life so much easier when makes your life so much easier when makes your life so much easier when you're start to get more and more people you're start to get more and more people you're start to get more and more people on it's not gonna go Wilder sideways on it's not gonna go Wilder sideways on it's not gonna go Wilder sideways because they're walking into an because they're walking into an because they're walking into an established culture of what is accepted established culture of what is accepted established culture of what is accepted what's not accepted and they just will what's not accepted and they just will what's not accepted and they just will start going for the most case with the start going for the most case with the start going for the most case with the flow in the part of your culture now we flow in the part of your culture now we flow in the part of your culture now we will talk about guidelines and will talk about guidelines and will talk about guidelines and onboarding strategies we've got a lot of onboarding strategies we've got a lot of onboarding strategies we've got a lot of download examples for that so it can download examples for that so it can download examples for that so it can help you set up to succeed to really help you set up to succeed to really help you set up to succeed to really scale this thing you're gonna want to scale this thing you're gonna want to scale this thing you're gonna want to get that in place as well and there's a get that in place as well and there's a get that in place as well and there's a lot of good little tips and strategies lot of good little tips and strategies lot of good little tips and strategies you can do so as you're onboarding you can do so as you're onboarding you can do so as you're onboarding whether it's like five new people a week whether it's like five new people a week whether it's like five new people a week or 500 new people a week it's not going or 500 new people a week it's not going or 500 new people a week it's not going sideways for you in your church so let's sideways for you in your church so let's sideways for you in your church so let's jump in I've got eight strategies for

jump in I've got eight strategies for jump in I've got eight strategies for you on effective ways to promote your you on effective ways to promote your you on effective ways to promote your group and right off the top number one group and right off the top number one group and right off the top number one is kind of with all marketing is you got is kind of with all marketing is you got is kind of with all marketing is you got to make it great you got to make this to make it great you got to make this to make it great you got to make this something that people get a lot of something that people get a lot of something that people get a lot of benefit out of they see that it's really benefit out of they see that it's really benefit out of they see that it's really a great way to be an engaged a part of a great way to be an engaged a part of a great way to be an engaged a part of the community there's a lot of helpful the community there's a lot of helpful the community there's a lot of helpful conversations so you kind of make it conversations so you kind of make it conversations so you kind of make it really great again or why it's really really great again or why it's really really great again or why it's really important to develop this culture that important to develop this culture that important to develop this culture that when people walk in like oh this is a when people walk in like oh this is a when people walk in like oh this is a happening party right if you walk into a happening party right if you walk into a happening party right if you walk into a party there's music there's food there's party there's music there's food there's party there's music there's food there's conversation happening you're like oh conversation happening you're like oh conversation happening you're like oh there's cool people here like this is there's cool people here like this is there's cool people here like this is fun as opposed to walking in there's fun as opposed to walking in there's fun as opposed to walking in there's nothing happening you're like ooh this nothing happening you're like ooh this nothing happening you're like ooh this is kind of lame so you gotta make it is kind of lame so you gotta make it is kind of lame so you gotta make it great the environment at great the environment at great the environment at fear culture is all really important to fear culture is all really important to fear culture is all really important to really developing a group that people really developing a group that people really developing a group that people want to get in can't wait to get in and want to get in can't wait to get in and want to get in can't wait to get in and are inviting other people that they're are inviting other people that they're are inviting other people that they're connected with into the group number two connected with into the group number two connected with into the group number two is you've got to make it exclusive I is you've got to make it exclusive I is you've got to make it exclusive I know this is a little bit of weird know this is a little bit of weird know this is a little bit of weird sounding because often times we think oh sounding because often times we think oh sounding because often times we think oh if we have a public group an open group if we have a public group an open group if we have a public group an open group it allow more and more people to get in it allow more and more people to get in it allow more and more people to get in which it really doesn't always work that which it really doesn't always work that which it really doesn't always work that way with marketing a level of way with marketing a level of way with marketing a level of exclusivity actually makes more and more exclusivity actually makes more and more exclusivity actually makes more and more people come and want to show up so if people come and want to show up so if people come and want to show up so if you have a VIP party that may be more you have a VIP party that may be more you have a VIP party that may be more attractive and interesting than a party attractive and interesting than a party attractive and interesting than a party anybody can come to even though if your anybody can come to even though if your anybody can come to even though if your VIP party was still a party anybody can VIP party was still a party anybody can VIP party was still a party anybody can come to so some level of making it a come to so some level of making it a come to so some level of making it a little bit harder to get in actually you little bit harder to get in actually you little bit harder to get in actually you might find more and more people want in might find more and more people want in might find more and more people want in it also helps protect the community make it also helps protect the community make it also helps protect the community make the community thrive and when you have a the community thrive and when you have a the community thrive and when you have a thriving community it makes it more

thriving community it makes it more thriving community it makes it more attractive to people as well attractive to people as well attractive to people as well as opposed to if anybody can come and go as opposed to if anybody can come and go as opposed to if anybody can come and go there's trolls there's no accountability there's trolls there's no accountability there's trolls there's no accountability there's no really thriving community there's no really thriving community there's no really thriving community there's no real reason I don't want to there's no real reason I don't want to there's no real reason I don't want to go in there just a bunch of spam it's go in there just a bunch of spam it's go in there just a bunch of spam it's not really a an effective or valuable not really a an effective or valuable not really a an effective or valuable community now when you make it exclusive community now when you make it exclusive community now when you make it exclusive there's kind of the who can get in and there's kind of the who can get in and there's kind of the who can get in and there's also the content so if you make there's also the content so if you make there's also the content so if you make some content exclusive meaning that some content exclusive meaning that some content exclusive meaning that there's things that people are only there's things that people are only there's things that people are only going to see or be a part of if they're going to see or be a part of if they're going to see or be a part of if they're in the group so therefore you're in the group so therefore you're in the group so therefore you're creating this oh if you want to be a creating this oh if you want to be a creating this oh if you want to be a part of whatever that was know that was part of whatever that was know that was part of whatever that was know that was going on in our Facebook group you start going on in our Facebook group you start going on in our Facebook group you start doing some of that exclusive content doing some of that exclusive content doing some of that exclusive content again you're gonna have people seeking again you're gonna have people seeking again you're gonna have people seeking out to get into the group which is out to get into the group which is out to get into the group which is really what you want you don't want to really what you want you don't want to really what you want you don't want to have to be spamming people you want have to be spamming people you want have to be spamming people you want people saying hey how do I get in the people saying hey how do I get in the people saying hey how do I get in the group I hear there's a group somewhere I group I hear there's a group somewhere I group I hear there's a group somewhere I hear this this and this and now you're hear this this and this and now you're hear this this and this and now you're doing them a favor as opposed to them doing them a favor as opposed to them doing them a favor as opposed to them doing you a favor oh you'll join your doing you a favor oh you'll join your doing you a favor oh you'll join your group right that's marketing you want to group right that's marketing you want to group right that's marketing you want to be doing people a favor as opposed to be doing people a favor as opposed to be doing people a favor as opposed to them doing you a favor so that's number them doing you a favor so that's number them doing you a favor so that's number two number three is mention it from two number three is mention it from two number three is mention it from stage this is one of my favorite stage this is one of my favorite stage this is one of my favorite strategies let's say the pastor is doing strategies let's say the pastor is doing strategies let's say the pastor is doing exclusive content some sort of exclusive content some sort of exclusive content some sort of devotional some sort of Monday after the devotional some sort of Monday after the devotional some sort of Monday after the sermon thought some sort of storytelling sermon thought some sort of storytelling sermon thought some sort of storytelling and now during the message he's like and and now during the message he's like and and now during the message he's like and as you guys heard this week that story I as you guys heard this week that story I as you guys heard this week that story I was telling you about my dentist and was telling you about my dentist and was telling you about my dentist and happen you saw how incredible that was happen you saw how incredible that was happen you saw how incredible that was yeah that was awesome right and then yeah that was awesome right and then yeah that was awesome right and then just kind of move on well now you've you just kind of move on well now you've you just kind of move on well now you've you piqued the curiosity what happened with piqued the curiosity what happened with piqued the curiosity what happened with the dentist what was so awesome about of

the dentist what was so awesome about of the dentist what was so awesome about of the story and where did this go down the story and where did this go down the story and where did this go down right so just to mention it about the right so just to mention it about the right so just to mention it about the exclusive content something happening or exclusive content something happening or exclusive content something happening or yeah you saw so we did that Facebook yeah you saw so we did that Facebook yeah you saw so we did that Facebook live with our missionary from Tanzania live with our missionary from Tanzania live with our missionary from Tanzania wasn't that incredible that story about wasn't that incredible that story about wasn't that incredible that story about the orphanage oh my gosh I was crying my the orphanage oh my gosh I was crying my the orphanage oh my gosh I was crying my wife was crying our kids were crying wife was crying our kids were crying wife was crying our kids were crying yeah that was incredible so right you yeah that was incredible so right you yeah that was incredible so right you mention it you talk about some sort of mention it you talk about some sort of mention it you talk about some sort of exclusive content now you've got people exclusive content now you've got people exclusive content now you've got people wanting like how do I get into that wanting like how do I get into that wanting like how do I get into that because that's an important part I want because that's an important part I want because that's an important part I want to be a part of the story I want to be a to be a part of the story I want to be a to be a part of the story I want to be a part of the updates I want to be a part part of the updates I want to be a part part of the updates I want to be a part of the community here so number three of the community here so number three of the community here so number three mention it from stage number four email mention it from stage number four email mention it from stage number four email about it text about it use Facebook about it text about it use Facebook about it text about it use Facebook messenger about it in a simple way so messenger about it in a simple way so messenger about it in a simple way so let's say you are doing an interview of let's say you are doing an interview of let's say you are doing an interview of Facebook live with a missionary that Facebook live with a missionary that Facebook live with a missionary that your church supports about right create your church supports about right create your church supports about right create a simple email plain text and say hey a simple email plain text and say hey a simple email plain text and say hey tonight at 9:00 p.m. we're gonna be tonight at 9:00 p.m. we're gonna be tonight at 9:00 p.m. we're gonna be sharing it an update inside our Facebook sharing it an update inside our Facebook sharing it an update inside our Facebook group with our missionary from Tanzania group with our missionary from Tanzania group with our missionary from Tanzania here's the link to get in jump in there here's the link to get in jump in there here's the link to get in jump in there because it's gonna be an incredible because it's gonna be an incredible because it's gonna be an incredible update about the three churches that update about the three churches that update about the three churches that we're starting there in Tanzania right we're starting there in Tanzania right we're starting there in Tanzania right so now by emailing your church database so now by emailing your church database so now by emailing your church database about it you're gonna drive people to about it you're gonna drive people to about it you're gonna drive people to the group as well which if you've if the group as well which if you've if the group as well which if you've if you've listened to the episode on you've listened to the episode on you've listened to the episode on ownership you're thinking to get their ownership you're thinking to get their ownership you're thinking to get their phone number and updated email addresses phone number and updated email addresses phone number and updated email addresses in that process as well so number four in that process as well so number four in that process as well so number four is email text in use facebook Messenger is email text in use facebook Messenger is email text in use facebook Messenger number five is use your Facebook page so number five is use your Facebook page so number five is use your Facebook page so it could be cool if again let's keep

it could be cool if again let's keep it could be cool if again let's keep with the analogy of maybe the missions with the analogy of maybe the missions with the analogy of maybe the missions interview well you might have a interview well you might have a interview well you might have a 30-second video about how your churches 30-second video about how your churches 30-second video about how your churches is building an orphanage in Africa right is building an orphanage in Africa right is building an orphanage in Africa right and then maybe you say hey and we're and then maybe you say hey and we're and then maybe you say hey and we're going to have this missionary live to going to have this missionary live to going to have this missionary live to give us an update inside our group so give us an update inside our group so give us an update inside our group so you've used your page you've developed you've used your page you've developed you've used your page you've developed content that is more community facing content that is more community facing content that is more community facing more entire church and then you've given more entire church and then you've given more entire church and then you've given the ability to go deeper inside your the ability to go deeper inside your the ability to go deeper inside your group so use your page content to then group so use your page content to then group so use your page content to then say hey if you want to go deeper with say hey if you want to go deeper with say hey if you want to go deeper with this you like this be sure you get in this you like this be sure you get in this you like this be sure you get in our Facebook group not only with your our Facebook group not only with your our Facebook group not only with your content on your page but you can do a content on your page but you can do a content on your page but you can do a link on link on link on your page Facebook allows you to link your page Facebook allows you to link your page Facebook allows you to link groups to your page so you can say groups to your page so you can say groups to your page so you can say here's our page and then your page can here's our page and then your page can here's our page and then your page can link over to the groups that you have as link over to the groups that you have as link over to the groups that you have as well and then again you can use well and then again you can use well and then again you can use messenger on your page where you could messenger on your page where you could messenger on your page where you could drive comments and then you can invite drive comments and then you can invite drive comments and then you can invite people to get into your group using people to get into your group using people to get into your group using messenger as well lots of great ways messenger as well lots of great ways messenger as well lots of great ways that you can leverage your page to drive that you can leverage your page to drive that you can leverage your page to drive people into the group that's number five people into the group that's number five people into the group that's number five number six is use your website so any number six is use your website so any number six is use your website so any pages on your website where you're pages on your website where you're pages on your website where you're trying to get people to take next steps trying to get people to take next steps trying to get people to take next steps into the community or the next step for into the community or the next step for into the community or the next step for them if the Facebook group or groups them if the Facebook group or groups them if the Facebook group or groups make sense for that next step then be make sense for that next step then be make sense for that next step then be sure you're linking it on those pages so sure you're linking it on those pages so sure you're linking it on those pages so let's say you have a page about your let's say you have a page about your let's say you have a page about your social media profiles it's a great place social media profiles it's a great place social media profiles it's a great place for your group let's say you have a page for your group let's say you have a page for your group let's say you have a page about getting connected at the church about getting connected at the church about getting connected at the church that's a great place for your for your that's a great place for your for your that's a great place for your for your group link if you have a page about group link if you have a page about group link if you have a page about getting into a small group and maybe you getting into a small group and maybe you getting into a small group and maybe you have a small group or a page about have a small group or a page about have a small group or a page about leadership how do you become a leader at

leadership how do you become a leader at leadership how do you become a leader at the church and you have a group for your the church and you have a group for your the church and you have a group for your leaders at your church right whatever it leaders at your church right whatever it leaders at your church right whatever it is where think through what do we have is where think through what do we have is where think through what do we have on our website that we can leverage to on our website that we can leverage to on our website that we can leverage to drive people over to our page that's drive people over to our page that's drive people over to our page that's number six number seven is build it into number six number seven is build it into number six number seven is build it into a series or a season so if you're having a series or a season so if you're having a series or a season so if you're having a series all about worship you could say a series all about worship you could say a series all about worship you could say hey as a part of the series we're going hey as a part of the series we're going hey as a part of the series we're going to be doing some things really cool to be doing some things really cool to be doing some things really cool things inside our group right so now the things inside our group right so now the things inside our group right so now the part of the series that you're going to part of the series that you're going to part of the series that you're going to be promoting and talking about every be promoting and talking about every be promoting and talking about every single week you're going to be tying in single week you're going to be tying in single week you're going to be tying in with the conversation or something cool with the conversation or something cool with the conversation or something cool happening inside your group or a season happening inside your group or a season happening inside your group or a season let's say you're you're during this let's say you're you're during this let's say you're you're during this season you're trying to get everybody in season you're trying to get everybody in season you're trying to get everybody in the small groups well you could say hey the small groups well you could say hey the small groups well you could say hey everybody get into the group we're gonna everybody get into the group we're gonna everybody get into the group we're gonna be going live every single week with be going live every single week with be going live every single week with featuring a new small group of the featuring a new small group of the featuring a new small group of the church you're gonna hear from our church you're gonna hear from our church you're gonna hear from our bowling small group our men small group bowling small group our men small group bowling small group our men small group are all our young family small groups are all our young family small groups are all our young family small groups all our retired small groups are single all our retired small groups are single all our retired small groups are single small groups right and during this small groups right and during this small groups right and during this season every single week you're gonna season every single week you're gonna season every single week you're gonna see a new Facebook live featuring a new see a new Facebook live featuring a new see a new Facebook live featuring a new small group and the leaders gonna be small group and the leaders gonna be small group and the leaders gonna be telling you about that group and when telling you about that group and when telling you about that group and when they meet and you can kind of say hey they meet and you can kind of say hey they meet and you can kind of say hey I'm interested in that and then that I'm interested in that and then that I'm interested in that and then that leaders gonna follow up so you leverage leaders gonna follow up so you leverage leaders gonna follow up so you leverage a group during a season or a series a group during a season or a series a group during a season or a series 21-day fast or prayer or devotionals 21-day fast or prayer or devotionals 21-day fast or prayer or devotionals series works great for this right where series works great for this right where series works great for this right where you're doing this as a church for this you're doing this as a church for this you're doing this as a church for this season or series or both and guess what season or series or both and guess what season or series or both and guess what in our group we're going to be doing a in our group we're going to be doing a in our group we're going to be doing a daily devotional we're going to be daily devotional we're going to be daily devotional we're going to be giving you fasting tips whatever it is

giving you fasting tips whatever it is giving you fasting tips whatever it is it's a perfect way to kind of do that it's a perfect way to kind of do that it's a perfect way to kind of do that both in the one-two punch during a both in the one-two punch during a both in the one-two punch during a season or a series that's number seven season or a series that's number seven season or a series that's number seven and number eight is empower your current and number eight is empower your current and number eight is empower your current existing leadership structure to really existing leadership structure to really existing leadership structure to really build your groups so your ministry build your groups so your ministry build your groups so your ministry leaders your small group leaders your leaders your small group leaders your leaders your small group leaders your team leaders your volunteers where team leaders your volunteers where team leaders your volunteers where you're gonna say hey if you're making it you're gonna say hey if you're making it you're gonna say hey if you're making it a big deal and you're like oh this is a big deal and you're like oh this is a big deal and you're like oh this is awesome everybody needs to get into this awesome everybody needs to get into this awesome everybody needs to get into this group or our church group well then say group or our church group well then say group or our church group well then say hey as part of the updates would you hey as part of the updates would you hey as part of the updates would you guys invite your people in your area of guys invite your people in your area of guys invite your people in your area of influence to jump into the group because influence to jump into the group because influence to jump into the group because we're gonna be doing this thing or that we're gonna be doing this thing or that we're gonna be doing this thing or that thing let me just say a side note if thing let me just say a side note if thing let me just say a side note if you're empowering these ministry leaders you're empowering these ministry leaders you're empowering these ministry leaders to be moderators in the group to be as to be moderators in the group to be as to be moderators in the group to be as speaking into the group to be doing speaking into the group to be doing speaking into the group to be doing devotions and leading as a kind of a devotions and leading as a kind of a devotions and leading as a kind of a leadership pipeline you're giving them leadership pipeline you're giving them leadership pipeline you're giving them opportunity you're helping equip them opportunity you're helping equip them opportunity you're helping equip them for the work of the ministry they're for the work of the ministry they're for the work of the ministry they're allowing them to share stories and allowing them to share stories and allowing them to share stories and highlight their groups and ministries highlight their groups and ministries highlight their groups and ministries and again the kind of the many-to-many and again the kind of the many-to-many and again the kind of the many-to-many how it's different than a page and how it's different than a page and how it's different than a page and one-to-many marketing if you're doing one-to-many marketing if you're doing one-to-many marketing if you're doing that then naturally they're gonna want that then naturally they're gonna want that then naturally they're gonna want to invite people to be a part of to invite people to be a part of to invite people to be a part of something that they have ownership in so something that they have ownership in so something that they have ownership in so it's another great way if you're if it's another great way if you're if it's another great way if you're if you're empowering other people that your you're empowering other people that your you're empowering other people that your group will be built and you can kind of group will be built and you can kind of group will be built and you can kind of come along and add some intentionality come along and add some intentionality come along and add some intentionality to that like hey we're gonna be giving to that like hey we're gonna be giving to that like hey we're gonna be giving the worship team is gonna be running our the worship team is gonna be running our the worship team is gonna be running our Facebook group during the worship series Facebook group during the worship series Facebook group during the worship series what part of your job guys is to get what part of your job guys is to get what part of your job guys is to get everybody who's in the worship team in everybody who's in the worship team in everybody who's in the worship team in the choir and whatever it is make sure the choir and whatever it is make sure the choir and whatever it is make sure that they're in the group all your that they're in the group all your that they're in the group all your friends make sure that they're in the friends make sure that they're in the friends make sure that they're in the group because you guys are running it group because you guys are running it group because you guys are running it this month during the worship series

this month during the worship series this month during the worship series right so empowerment is gonna lead the right so empowerment is gonna lead the right so empowerment is gonna lead the ownership ownerships can lead to ownership ownerships can lead to ownership ownerships can lead to invitations so there you go eight ideas invitations so there you go eight ideas invitations so there you go eight ideas make it great make it exclusive mention make it great make it exclusive mention make it great make it exclusive mention it from stage email text and message it from stage email text and message it from stage email text and message about it use your Facebook page link about it use your Facebook page link about it use your Facebook page link your page use your website build it into your page use your website build it into your page use your website build it into a series or a season and empower your a series or a season and empower your a series or a season and empower your leadership structure if you do those leadership structure if you do those leadership structure if you do those eight things you do half of those things eight things you do half of those things eight things you do half of those things you're gonna have a hoppin group or you're gonna have a hoppin group or you're gonna have a hoppin group or multiple groups whatever your the multiple groups whatever your the multiple groups whatever your the situation is at your church if you've situation is at your church if you've situation is at your church if you've got ideas let us know put those in the got ideas let us know put those in the got ideas let us know put those in the comment comment comment hello this is certainly not an hello this is certainly not an hello this is certainly not an exhaustive list that's just to get you exhaustive list that's just to get you exhaustive list that's just to get you started but if you're seeing success in started but if you're seeing success in started but if you're seeing success in promoting your group or groups let us promoting your group or groups let us promoting your group or groups let us know we'd love to share that with our know we'd love to share that with our know we'd love to share that with our community god bless and we'll see you in community god bless and we'll see you in community god bless and we'll see you in the next episode you you [Music]