Church Marketing University - Your Marketing Breakthrough - Part 1 of 3

[Music] [Music] hey welcome to our three-part video hey welcome to our three-part video hey welcome to our three-part video series entitled your marketing series entitled your marketing series entitled your marketing breakthrough in this series we're going breakthrough in this series we're going breakthrough in this series we're going to share eight breakthrough findings to share eight breakthrough findings to share eight breakthrough findings that we learned from our church that we learned from our church that we learned from our church marketing strength assessment we've had marketing strength assessment we've had marketing strength assessment we've had over 2,000 churches take this assessment over 2,000 churches take this assessment over 2,000 churches take this assessment and we are so pumped to give you the and we are so pumped to give you the and we are so pumped to give you the insights your church needs to reach more insights your church needs to reach more insights your church needs to reach more people to our knowledge this is the people to our knowledge this is the people to our knowledge this is the first major assessment done on Church first major assessment done on Church first major assessment done on Church marketing now the reason we did this is marketing now the reason we did this is marketing now the reason we did this is we aren't literally passionate about we aren't literally passionate about we aren't literally passionate about seeing the church grow and be healthy seeing the church grow and be healthy seeing the church grow and be healthy that's what that's why I do what I do that's what that's why I do what I do that's what that's why I do what I do that's why you do what you do to see that's why you do what you do to see that's why you do what you do to see more lives change more baptisms more more lives change more baptisms more more lives change more baptisms more people disciple and so on and we did people disciple and so on and we did people disciple and so on and we did this assessment to see if what if this assessment to see if what if this assessment to see if what if churches are missing any opportunities churches are missing any opportunities churches are missing any opportunities you see the goal is to help you see your you see the goal is to help you see your you see the goal is to help you see your church grow if you've wondered what you church grow if you've wondered what you church grow if you've wondered what you need to do to get a boost in reaching need to do to get a boost in reaching need to do to get a boost in reaching more people then you're gonna love this more people then you're gonna love this more people then you're gonna love this video series and I'm glad you're part of video series and I'm glad you're part of video series and I'm glad you're part of it now we know God is the one who builds it now we know God is the one who builds it now we know God is the one who builds the church not us but if you're like me the church not us but if you're like me the church not us but if you're like me you want to do everything possible to you want to do everything possible to you want to do everything possible to take advantage of every opportunity to take advantage of every opportunity to take advantage of every opportunity to reach more people with the gospel now reach more people with the gospel now reach more people with the gospel now right up front let me just say that the right up front let me just say that the right up front let me just say that the score churches received in this score churches received in this score churches received in this assessment was not a score to determine assessment was not a score to determine assessment was not a score to determine if they have a good church or a bad if they have a good church or a bad if they have a good church or a bad shirt or to what extent God is moving it shirt or to what extent God is moving it shirt or to what extent God is moving it is something entirely different than is something entirely different than is something entirely different than that is that correct Ryan yeah you're that is that correct Ryan yeah you're that is that correct Ryan yeah you're absolutely right in fact this assessment absolutely right in fact this assessment absolutely right in fact this assessment was pretty hard so if you're a church was pretty hard so if you're a church was pretty hard so if you're a church leader and you took it and you scored

leader and you took it and you scored leader and you took it and you scored pretty low it's not a score of your pretty low it's not a score of your pretty low it's not a score of your overall church so in fact I'll tell you overall church so in fact I'll tell you overall church so in fact I'll tell you here in a second the average and I think here in a second the average and I think here in a second the average and I think you might be surprised so it's it's you might be surprised so it's it's you might be surprised so it's it's really hard to score but it's not saying really hard to score but it's not saying really hard to score but it's not saying you're good you're bad or what God is you're good you're bad or what God is you're good you're bad or what God is doing or is not doing it's simply saying doing or is not doing it's simply saying doing or is not doing it's simply saying are you taking full advantage of the are you taking full advantage of the are you taking full advantage of the marketing tools that would be available marketing tools that would be available marketing tools that would be available to your church so that's really what to your church so that's really what to your church so that's really what we're trying to get at word churches we're trying to get at word churches we're trying to get at word churches taking advantage of these what were the taking advantage of these what were the taking advantage of these what were the correlations between our findings and in correlations between our findings and in correlations between our findings and in church growth and so I think the the church growth and so I think the the church growth and so I think the the churches and pastors you're gonna be churches and pastors you're gonna be churches and pastors you're gonna be really excited to see what we learned really excited to see what we learned really excited to see what we learned okay so let's talk about those scores okay so let's talk about those scores okay so let's talk about those scores now they the highest score you can get now they the highest score you can get now they the highest score you can get is a 20 and they were all yes/no is a 20 and they were all yes/no is a 20 and they were all yes/no questions so let's think about that and questions so let's think about that and questions so let's think about that and maybe you could just flesh out a little maybe you could just flesh out a little maybe you could just flesh out a little bit of what we found when the people bit of what we found when the people bit of what we found when the people began to take the survey yeah it was 20 began to take the survey yeah it was 20 began to take the survey yeah it was 20 questions and so I might even say here questions and so I might even say here questions and so I might even say here if you haven't taken this survey yet if you haven't taken this survey yet if you haven't taken this survey yet stop now pause it go check out this the stop now pause it go check out this the stop now pause it go check out this the survey but the 20 questions yes no I survey but the 20 questions yes no I survey but the 20 questions yes no I don't know was basically how it broke don't know was basically how it broke don't know was basically how it broke down it so out of that the average score down it so out of that the average score down it so out of that the average score was 7.6 so pretty low so if you're was 7.6 so pretty low so if you're was 7.6 so pretty low so if you're around 7 or 8 you were average okay around 7 or 8 you were average okay around 7 or 8 you were average okay your average now what we asked the your average now what we asked the your average now what we asked the churches to identify is where are you churches to identify is where are you churches to identify is where are you currently declining currently declining currently declining are you currently plateaued are you are you currently plateaued are you are you currently plateaued are you currently growing or are you currently currently growing or are you currently currently growing or are you currently rapidly growing so what I want to do is rapidly growing so what I want to do is rapidly growing so what I want to do is walk through the scores and their walk through the scores and their walk through the scores and their averages based on how they identify the

averages based on how they identify the averages based on how they identify the their church growth cool so let's start their church growth cool so let's start their church growth cool so let's start with those churches that were in decline with those churches that were in decline with those churches that were in decline so if you identified hey we're in so if you identified hey we're in so if you identified hey we're in decline a rapid decline the average decline a rapid decline the average decline a rapid decline the average score was 5.4 okay now let's jump to score was 5.4 okay now let's jump to score was 5.4 okay now let's jump to those that were plateaued they say hey those that were plateaued they say hey those that were plateaued they say hey we're plateaued and growth zero decline we're plateaued and growth zero decline we're plateaued and growth zero decline zero growth their average score was six zero growth their average score was six zero growth their average score was six point four now jumping to those who said point four now jumping to those who said point four now jumping to those who said hey we are experiencing consistent hey we are experiencing consistent hey we are experiencing consistent growth their average score was eight growth their average score was eight growth their average score was eight point nine and then if we jump to that point nine and then if we jump to that point nine and then if we jump to that upper echelon of hey we are hey we are upper echelon of hey we are hey we are upper echelon of hey we are hey we are experiencing rapid growth their score experiencing rapid growth their score experiencing rapid growth their score was eleven point one so if you see all was eleven point one so if you see all was eleven point one so if you see all the scores together and kind of the the scores together and kind of the the scores together and kind of the trend that we started to see out of the trend that we started to see out of the trend that we started to see out of the data now we've surveyed over 2000 data now we've surveyed over 2000 data now we've surveyed over 2000 churches in this trend is you know churches in this trend is you know churches in this trend is you know almost basically started from the almost basically started from the almost basically started from the beginning and we've seen it continue on beginning and we've seen it continue on beginning and we've seen it continue on through now but five point four six through now but five point four six through now but five point four six point four eight point nine eleven point point four eight point nine eleven point point four eight point nine eleven point one so you can see quickly that those one so you can see quickly that those one so you can see quickly that those churches that are more effective in churches that are more effective in churches that are more effective in these areas of marketing are much more these areas of marketing are much more these areas of marketing are much more likely to be experiencing Church growth likely to be experiencing Church growth likely to be experiencing Church growth well and what I find fascinating when I well and what I find fascinating when I well and what I find fascinating when I look at that Trenor look at that Trenor look at that Trenor have those down here there there really have those down here there there really have those down here there there really is not a big number gap between is not a big number gap between is not a big number gap between literally the low one and the high one literally the low one and the high one literally the low one and the high one yeah they're I mean the steps to get yeah they're I mean the steps to get yeah they're I mean the steps to get from where you're at to a growing a from where you're at to a growing a from where you're at to a growing a rapidly growing sure rapidly growing sure rapidly growing sure it's not that dramatic right and so if it's not that dramatic right and so if it's not that dramatic right and so if you I mean that's the great news I mean you I mean that's the great news I mean you I mean that's the great news I mean if you score low and you can take you if you score low and you can take you if you score low and you can take you know some time and focus on a few of know some time and focus on a few of know some time and focus on a few of these items and turn them from no we

these items and turn them from no we these items and turn them from no we don't do that very well you know we don't do that very well you know we don't do that very well you know we don't do kids pre-registration we don't don't do kids pre-registration we don't don't do kids pre-registration we don't really have much great photography of really have much great photography of really have much great photography of our church we don't you know and you can our church we don't you know and you can our church we don't you know and you can go through the questions say hey we're go through the questions say hey we're go through the questions say hey we're gonna focus on this and take this from gonna focus on this and take this from gonna focus on this and take this from an O to a yes I think what the data says an O to a yes I think what the data says an O to a yes I think what the data says is you are much more likely to start is you are much more likely to start is you are much more likely to start seeing seeing things turn around in your seeing seeing things turn around in your seeing seeing things turn around in your church which is exciting if you think church which is exciting if you think church which is exciting if you think about now let me also say this in order about now let me also say this in order about now let me also say this in order to do this right you're gonna have to to do this right you're gonna have to to do this right you're gonna have to take some time to focus on it so you're take some time to focus on it so you're take some time to focus on it so you're gonna have to and in fact inside of gonna have to and in fact inside of gonna have to and in fact inside of church marketing University we have 17 church marketing University we have 17 church marketing University we have 17 different modules that focus on these different modules that focus on these different modules that focus on these things and each module has about four to things and each module has about four to things and each module has about four to eight hours depending on the topic of eight hours depending on the topic of eight hours depending on the topic of coaching and so we walk through your coaching and so we walk through your coaching and so we walk through your team's on how to do this and so it's team's on how to do this and so it's team's on how to do this and so it's really easy to delegate that to a team really easy to delegate that to a team really easy to delegate that to a team member volunteer board member so that's member volunteer board member so that's member volunteer board member so that's how it's designed to do to take these how it's designed to do to take these how it's designed to do to take these things from no we don't do these well - things from no we don't do these well - things from no we don't do these well - yes we do we do this great so again yes we do we do this great so again yes we do we do this great so again that's how it's you can't just do this that's how it's you can't just do this that's how it's you can't just do this overnight but there are resource overnight but there are resource overnight but there are resource resources out there that can help you in resources out there that can help you in resources out there that can help you in order to accomplish that well that's order to accomplish that well that's order to accomplish that well that's good well let's let's talk about that good well let's let's talk about that good well let's let's talk about that for pastors because as you know more for pastors because as you know more for pastors because as you know more than ever before pastors and churches than ever before pastors and churches than ever before pastors and churches are falling into two primary categories are falling into two primary categories are falling into two primary categories so you can think about yourself in this so you can think about yourself in this so you can think about yourself in this area either they're tapping into the area either they're tapping into the area either they're tapping into the digital world and using new methods of digital world and using new methods of digital world and using new methods of communication to see the church grow or communication to see the church grow or communication to see the church grow or they're doing what they've always done they're doing what they've always done they're doing what they've always done and they're seeing limited growth if any and they're seeing limited growth if any and they're seeing limited growth if any growth at all now I'm sure you'll agree growth at all now I'm sure you'll agree growth at all now I'm sure you'll agree that keeping up with social media and

that keeping up with social media and that keeping up with social media and other technology changes can feel other technology changes can feel other technology changes can feel absolutely overwhelming it certainly absolutely overwhelming it certainly absolutely overwhelming it certainly isn't as easy as people make it out to isn't as easy as people make it out to isn't as easy as people make it out to be be be does it work our churches using these does it work our churches using these does it work our churches using these channels reaching people from your channels reaching people from your channels reaching people from your website to Facebook Twitter Instagram website to Facebook Twitter Instagram website to Facebook Twitter Instagram YouTube email graphic design mailers YouTube email graphic design mailers YouTube email graphic design mailers billboards t-shirts word-of-mouth I mean billboards t-shirts word-of-mouth I mean billboards t-shirts word-of-mouth I mean it just keeps going on I know it's hard it just keeps going on I know it's hard it just keeps going on I know it's hard to know where to put your focus you end to know where to put your focus you end to know where to put your focus you end up trying a whole bunch of things at up trying a whole bunch of things at up trying a whole bunch of things at once and not really having any success once and not really having any success once and not really having any success at all and frankly at all and frankly at all and frankly ended up spinning spread yourself too ended up spinning spread yourself too ended up spinning spread yourself too thin yeah that's absolutely right and thin yeah that's absolutely right and thin yeah that's absolutely right and you and I we live in the church world I you and I we live in the church world I you and I we live in the church world I mean I'm a part of a church plant over mean I'm a part of a church plant over mean I'm a part of a church plant over the last three years and in the trenches the last three years and in the trenches the last three years and in the trenches so we understand this for pastors like so we understand this for pastors like so we understand this for pastors like who has time to do all all this stuff who has time to do all all this stuff who has time to do all all this stuff and figure out all the marketing and figure out all the marketing and figure out all the marketing techniques that you need to be techniques that you need to be techniques that you need to be implementing and to implement at all so implementing and to implement at all so implementing and to implement at all so we totally get that and again we'll talk we totally get that and again we'll talk we totally get that and again we'll talk more in this video series that's why more in this video series that's why more in this video series that's why we've created this resource called we've created this resource called we've created this resource called Church marketing University that you can Church marketing University that you can Church marketing University that you can literally take your entire team through literally take your entire team through literally take your entire team through you can assign different modules to you can assign different modules to you can assign different modules to different people different volunteers different people different volunteers different people different volunteers and that's really why we created Church and that's really why we created Church and that's really why we created Church marketing University as a tool to give marketing University as a tool to give marketing University as a tool to give pastors the resources they need in order pastors the resources they need in order pastors the resources they need in order to accomplish all this and save them to accomplish all this and save them to accomplish all this and save them time that is good that's good okay so time that is good that's good okay so time that is good that's good okay so let's take and talk about the assessment let's take and talk about the assessment let's take and talk about the assessment itself so go back to talk about that itself so go back to talk about that itself so go back to talk about that what were the things that you found in what were the things that you found in what were the things that you found in the assessment that we're really germane the assessment that we're really germane the assessment that we're really germane to this issue at ham yeah so the first to this issue at ham yeah so the first to this issue at ham yeah so the first thing and now we're gonna start with the thing and now we're gonna start with the thing and now we're gonna start with the biggest most lopsided piece of data that biggest most lopsided piece of data that biggest most lopsided piece of data that stuck out in the in the assessment and stuck out in the in the assessment and stuck out in the in the assessment and that's this is that eighty six percent

that's this is that eighty six percent that's this is that eighty six percent almost eighty seven percent of the almost eighty seven percent of the almost eighty seven percent of the churches that we identified as rapidly churches that we identified as rapidly churches that we identified as rapidly growing Hadley pastors that prioritize growing Hadley pastors that prioritize growing Hadley pastors that prioritize connecting with the millennial connecting with the millennial connecting with the millennial generation I mean that was again by far generation I mean that was again by far generation I mean that was again by far the one thing that stood out in all the the one thing that stood out in all the the one thing that stood out in all the data is this those rapidly growing data is this those rapidly growing data is this those rapidly growing churches the one thing that they were churches the one thing that they were churches the one thing that they were doing really well is that their lead doing really well is that their lead doing really well is that their lead pastor prioritized six percent yeah pastor prioritized six percent yeah pastor prioritized six percent yeah eighty six percent said we have a lead eighty six percent said we have a lead eighty six percent said we have a lead pastor that prioritize connecting with pastor that prioritize connecting with pastor that prioritize connecting with the millennial generation so that was a the millennial generation so that was a the millennial generation so that was a huge point in the data that says hey if huge point in the data that says hey if huge point in the data that says hey if you want to pay attention to something you want to pay attention to something you want to pay attention to something you know pay attention to this because you know pay attention to this because you know pay attention to this because it's a big deal so I thought we could it's a big deal so I thought we could it's a big deal so I thought we could take some time because I know you in take some time because I know you in take some time because I know you in your coaching with the Hardy group the your coaching with the Hardy group the your coaching with the Hardy group the inner circle you are you know constantly inner circle you are you know constantly inner circle you are you know constantly talking to pastors about leadership talking to pastors about leadership talking to pastors about leadership development right and I know you've development right and I know you've development right and I know you've tackled this area before what would you tackled this area before what would you tackled this area before what would you say if a pastor saying you know what I say if a pastor saying you know what I say if a pastor saying you know what I do need to pay attention that I've been do need to pay attention that I've been do need to pay attention that I've been wanting to pay attention that I need to wanting to pay attention that I need to wanting to pay attention that I need to make some headway in this what would you make some headway in this what would you make some headway in this what would you be your advice to them well Ryan that be your advice to them well Ryan that be your advice to them well Ryan that really is a great great question because really is a great great question because really is a great great question because she hears what's happening right now she hears what's happening right now she hears what's happening right now people are watching this video and people are watching this video and people are watching this video and cognitively they get everything we've cognitively they get everything we've cognitively they get everything we've just talked about but it's the and just talked about but it's the and just talked about but it's the and it's the business of them taking it from it's the business of them taking it from it's the business of them taking it from here down to here and actually implement here down to here and actually implement here down to here and actually implement it and one of the things that has to it and one of the things that has to it and one of the things that has to happen is you've got to make it a focus happen is you've got to make it a focus happen is you've got to make it a focus you can't just say today okay I'm gonna you can't just say today okay I'm gonna you can't just say today okay I'm gonna make it a focus tomorrow it has to be make it a focus tomorrow it has to be make it a focus tomorrow it has to be something very intentional if you're something very intentional if you're something very intentional if you're going to actually be able to move this going to actually be able to move this going to actually be able to move this forward and and then it has to really forward and and then it has to really forward and and then it has to really move to a priority and you can't have a

move to a priority and you can't have a move to a priority and you can't have a zillion priorities so it's probably zillion priorities so it's probably zillion priorities so it's probably going to bump something else going to bump something else going to bump something else that was a priority yeah but if you that was a priority yeah but if you that was a priority yeah but if you truly want to reach Millennials you've truly want to reach Millennials you've truly want to reach Millennials you've got to say I'm gonna make this a got to say I'm gonna make this a got to say I'm gonna make this a priority I don't care if you're a priority I don't care if you're a priority I don't care if you're a pastor's 35 years old 55 years old or 75 pastor's 35 years old 55 years old or 75 pastor's 35 years old 55 years old or 75 years old you've got to make it a years old you've got to make it a years old you've got to make it a priority that of course you can only priority that of course you can only priority that of course you can only imagine what comes after making a focus imagine what comes after making a focus imagine what comes after making a focus and a priority you've got to put your and a priority you've got to put your and a priority you've got to put your money where your office mmm you've got money where your office mmm you've got money where your office mmm you've got to put budget behind what you want to be to put budget behind what you want to be to put budget behind what you want to be a priority and you do that in your a priority and you do that in your a priority and you do that in your budget anyway yeah if you go through budget anyway yeah if you go through budget anyway yeah if you go through your line item I'm not gonna look at your line item I'm not gonna look at your line item I'm not gonna look at your budget and tell you exactly what your budget and tell you exactly what your budget and tell you exactly what you see is a priority by the way you're you see is a priority by the way you're you see is a priority by the way you're spending your money so you're gonna spending your money so you're gonna spending your money so you're gonna happen those churches are gonna have to happen those churches are gonna have to happen those churches are gonna have to do a shift to make budget a priority for do a shift to make budget a priority for do a shift to make budget a priority for this kind of focus that really happen this kind of focus that really happen this kind of focus that really happen yeah what else would you say I mean what yeah what else would you say I mean what yeah what else would you say I mean what other tips would you have for pastors in other tips would you have for pastors in other tips would you have for pastors in this area well you know one of the this area well you know one of the this area well you know one of the things this is sometimes people can take things this is sometimes people can take things this is sometimes people can take gets a little touchy but you've got to gets a little touchy but you've got to gets a little touchy but you've got to focus young now the minute I say that focus young now the minute I say that focus young now the minute I say that you know you're gonna get the old person you know you're gonna get the old person you know you're gonna get the old person person my age is go what about me out person my age is go what about me out person my age is go what about me out and just so just hear me out on this um and just so just hear me out on this um and just so just hear me out on this um you've got a focus young you've got to you've got a focus young you've got to you've got a focus young you've got to focus young at your leadership level you focus young at your leadership level you focus young at your leadership level you you've got to focus you've got to focus you've got to focus young on the stage on the platform you young on the stage on the platform you young on the stage on the platform you know if you're I saw an article great know if you're I saw an article great know if you're I saw an article great article I think it was in a blog post in article I think it was in a blog post in article I think it was in a blog post in life way or something that if you have a

life way or something that if you have a life way or something that if you have a 50 year old person singing a song or a 50 year old person singing a song or a 50 year old person singing a song or a 20 year old person singing the same song 20 year old person singing the same song 20 year old person singing the same song the 50 year old person will draw the 50 the 50 year old person will draw the 50 the 50 year old person will draw the 50 year old person in that audience and the year old person in that audience and the year old person in that audience and the 20 year old person will draw the 20 year 20 year old person will draw the 20 year 20 year old person will draw the 20 year old 30 year old 40 old 50 old and so on old 30 year old 40 old 50 old and so on old 30 year old 40 old 50 old and so on so so so and that's a stark reality of life that and that's a stark reality of life that and that's a stark reality of life that you've got to put up front what you want you've got to put up front what you want you've got to put up front what you want in the leadership area you know you've in the leadership area you know you've in the leadership area you know you've got a you've got to I mean I'm going to got a you've got to I mean I'm going to got a you've got to I mean I'm going to say it this way say it this way say it this way I've got this one Church I was working I've got this one Church I was working I've got this one Church I was working with they want to reach young and I'm with they want to reach young and I'm with they want to reach young and I'm sitting around this board table bunch of sitting around this board table bunch of sitting around this board table bunch of great folks and the youngest the rookie great folks and the youngest the rookie great folks and the youngest the rookie was fifty years old and so you just say was fifty years old and so you just say was fifty years old and so you just say well look at us folks well look at us folks well look at us folks the youngest one in this room is 50 and the youngest one in this room is 50 and the youngest one in this room is 50 and yet we want to reach 25 year olds so yet we want to reach 25 year olds so yet we want to reach 25 year olds so that's a huge piece right there yeah that's a huge piece right there yeah that's a huge piece right there yeah that's absolutely true and I would say that's absolutely true and I would say that's absolutely true and I would say another thing that I've noticed from our another thing that I've noticed from our another thing that I've noticed from our church planning experience is you have church planning experience is you have church planning experience is you have to make it where Millennials can to make it where Millennials can to make it where Millennials can understand Church because that understand Church because that understand Church because that generation unlike any other generation generation unlike any other generation generation unlike any other generation in America probably grew up before do in America probably grew up before do in America probably grew up before do not necessarily grow up in church and so not necessarily grow up in church and so not necessarily grow up in church and so they're coming to the church hopefully they're coming to the church hopefully they're coming to the church hopefully they're coming and when they get here they're coming and when they get here they're coming and when they get here they have to be able to understand they have to be able to understand they have to be able to understand what's going on so at at summit Park we what's going on so at at summit Park we what's going on so at at summit Park we explain everything from worship all the explain everything from worship all the explain everything from worship all the way through so they know what's going on way through so they know what's going on way through so they know what's going on so if they're walking into your church so if they're walking into your church so if they're walking into your church you've got to have it on a level that you've got to have it on a level that you've got to have it on a level that they can get it because they didn't grow

they can get it because they didn't grow they can get it because they didn't grow up in Sunday school they don't know all up in Sunday school they don't know all up in Sunday school they don't know all the terms all right they don't know all the terms all right they don't know all the terms all right they don't know all the ins and outs and so you've got to go the ins and outs and so you've got to go the ins and outs and so you've got to go back to the basics with some of the back to the basics with some of the back to the basics with some of the language and and I might also add this language and and I might also add this language and and I might also add this in what you're saying when you're making in what you're saying when you're making in what you're saying when you're making people more visible you know from your people more visible you know from your people more visible you know from your greeters to the worship team to the even greeters to the worship team to the even greeters to the worship team to the even the speaking team whoever's up on the the speaking team whoever's up on the the speaking team whoever's up on the stage you need to capture that as well stage you need to capture that as well stage you need to capture that as well and show that in your media your and show that in your media your and show that in your media your marketing material right so photography marketing material right so photography marketing material right so photography videos that you're doing because like videos that you're doing because like videos that you're doing because like you know attracts light right and so it you know attracts light right and so it you know attracts light right and so it doesn't have to look like you have a doesn't have to look like you have a doesn't have to look like you have a whole bunch of you know models of who whole bunch of you know models of who whole bunch of you know models of who you are telling me that this friend of you are telling me that this friend of you are telling me that this friend of mine has said they talked to a friend it mine has said they talked to a friend it mine has said they talked to a friend it was in a large church he said our church was in a large church he said our church was in a large church he said our church really it basically has Abercrombie & really it basically has Abercrombie & really it basically has Abercrombie & Fitch models up there singing away and Fitch models up there singing away and Fitch models up there singing away and my friend is going really I mean is that my friend is going really I mean is that my friend is going really I mean is that what I've got to do and you don't write what I've got to do and you don't write what I've got to do and you don't write that that's not what you but you do need that that's not what you but you do need that that's not what you but you do need to age-wise focus on young yeah and to age-wise focus on young yeah and to age-wise focus on young yeah and here's another thing I would kind of say here's another thing I would kind of say here's another thing I would kind of say is because sometimes they could hear is because sometimes they could hear is because sometimes they could hear these discussions and think these discussions and think these discussions and think maybe their mind immediately goes to you maybe their mind immediately goes to you maybe their mind immediately goes to you know do I need to make the service you know do I need to make the service you know do I need to make the service you know like a rock concert flashing lights know like a rock concert flashing lights know like a rock concert flashing lights and cool and I would say hey you know and cool and I would say hey you know and cool and I would say hey you know there might be a place for that and there might be a place for that and there might be a place for that and there's a lot of churches that do that there's a lot of churches that do that there's a lot of churches that do that well but I wouldn't go there first I well but I wouldn't go there first I well but I wouldn't go there first I don't think you know flashy and all that don't think you know flashy and all that don't think you know flashy and all that is exactly what Millennials are looking is exactly what Millennials are looking is exactly what Millennials are looking for I think they're much more concerned for I think they're much more concerned for I think they're much more concerned with the relationship I think they're with the relationship I think they're with the relationship I think they're much more concerned with connection and much more concerned with connection and much more concerned with connection and understanding I even like to say for understanding I even like to say for understanding I even like to say for pastors to think of forwards when they pastors to think of forwards when they pastors to think of forwards when they think of connecting with Millennials think of connecting with Millennials think of connecting with Millennials either in person or digitally and those

either in person or digitally and those either in person or digitally and those are these real life people on an are these real life people on an are these real life people on an adventure real so you're going to talk adventure real so you're going to talk adventure real so you're going to talk about real issues authentic issues that about real issues authentic issues that about real issues authentic issues that they're dealing with every single day they're dealing with every single day they're dealing with every single day for life that your service your church for life that your service your church for life that your service your church is the highlight of the week it's full is the highlight of the week it's full is the highlight of the week it's full of life and faith and excitement and of life and faith and excitement and of life and faith and excitement and it's fun people that it focuses on it's fun people that it focuses on it's fun people that it focuses on people that even your marketing people that even your marketing people that even your marketing materials isn't about buildings it's materials isn't about buildings it's materials isn't about buildings it's about the people people's stories about the people people's stories about the people people's stories people's lives people's transforming in people's lives people's transforming in people's lives people's transforming in the last one adventure that you're going the last one adventure that you're going the last one adventure that you're going on a life-sized faith-filled adventure on a life-sized faith-filled adventure on a life-sized faith-filled adventure with people and you're inviting people with people and you're inviting people with people and you're inviting people to go along with you and if you think to go along with you and if you think to go along with you and if you think about that real life people on an about that real life people on an about that real life people on an adventure shouldn't the church represent adventure shouldn't the church represent adventure shouldn't the church represent that more than be the model of it right that more than be the model of it right that more than be the model of it right I mean you think of a Bible yeah you I mean you think of a Bible yeah you I mean you think of a Bible yeah you think of God working throughout history think of God working throughout history think of God working throughout history what is it all about what is it all about what is it all about real-life people on an adventure come on real-life people on an adventure come on real-life people on an adventure come on so I mean if we would just get back to so I mean if we would just get back to so I mean if we would just get back to even what's we see throughout the Bible even what's we see throughout the Bible even what's we see throughout the Bible right I think you would naturally right I think you would naturally right I think you would naturally connect with Millennials so I think connect with Millennials so I think connect with Millennials so I think there's a place again for all the lights there's a place again for all the lights there's a place again for all the lights in the show but I think don't go there in the show but I think don't go there in the show but I think don't go there first don't think oh that's what we have first don't think oh that's what we have first don't think oh that's what we have to go there for first I think there's to go there for first I think there's to go there for first I think there's much more important important things much more important important things much more important important things that's why that that goes to the the that's why that that goes to the the that's why that that goes to the the whole issue that's a high value for the whole issue that's a high value for the whole issue that's a high value for the Millennials in that's genuine yeah this Millennials in that's genuine yeah this Millennials in that's genuine yeah this genuine sense that you got real life genuine sense that you got real life genuine sense that you got real life people on an adventure yeah that that is people on an adventure yeah that that is people on an adventure yeah that that is so good you know another one that comes so good you know another one that comes so good you know another one that comes to my mind is that a pastor's church to my mind is that a pastor's church to my mind is that a pastor's church leaders need to intentionally move into

leaders need to intentionally move into leaders need to intentionally move into the what I say into the way of the what I say into the way of the what I say into the way of Millennials and what I mean by that is Millennials and what I mean by that is Millennials and what I mean by that is you can't just again I reference the you can't just again I reference the you can't just again I reference the word the cognitive part you can't just word the cognitive part you can't just word the cognitive part you can't just think it and understand it think it and understand it think it and understand it I would advocate that a pastor needs to I would advocate that a pastor needs to I would advocate that a pastor needs to on a very regular basis maybe on a on a very regular basis maybe on a on a very regular basis maybe on a weekly basis builds build something in weekly basis builds build something in weekly basis builds build something in your calendar that literally puts you your calendar that literally puts you your calendar that literally puts you with Millennials to be with them to talk with Millennials to be with them to talk with Millennials to be with them to talk with them to hear them - now let me just with them to hear them - now let me just with them to hear them - now let me just note to you it's not all gonna match up note to you it's not all gonna match up note to you it's not all gonna match up with a 40 year olds thinking a 60 year with a 40 year olds thinking a 60 year with a 40 year olds thinking a 60 year olds thinking and so on so you're not olds thinking and so on so you're not olds thinking and so on so you're not going in there while we're not talking going in there while we're not talking going in there while we're not talking about hedging on biblical absolutes about hedging on biblical absolutes about hedging on biblical absolutes right we are talking about going to a right we are talking about going to a right we are talking about going to a segment of people who need Jesus and segment of people who need Jesus and segment of people who need Jesus and hear their stories yeah listen to what's hear their stories yeah listen to what's hear their stories yeah listen to what's important to them and that will actually important to them and that will actually important to them and that will actually strengthen you that will move you closer strengthen you that will move you closer strengthen you that will move you closer to being a pastor who focuses on to being a pastor who focuses on to being a pastor who focuses on Millennials yeah and I think if if a Millennials yeah and I think if if a Millennials yeah and I think if if a pastor is in and around that age group I pastor is in and around that age group I pastor is in and around that age group I think you'll quickly find you understand think you'll quickly find you understand think you'll quickly find you understand their pain points you understand what's their pain points you understand what's their pain points you understand what's really important to them you get it you really important to them you get it you really important to them you get it you may not understand all the things that may not understand all the things that may not understand all the things that they're into all the apps that are on they're into all the apps that are on they're into all the apps that are on their phone and what does that mean but their phone and what does that mean but their phone and what does that mean but you start to pick up and like you said you start to pick up and like you said you start to pick up and like you said that's so important don't just say it that's so important don't just say it that's so important don't just say it say okay what part of my calendar each say okay what part of my calendar each say okay what part of my calendar each week so it forces you to do that maybe week so it forces you to do that maybe week so it forces you to do that maybe you know I've heard of pastors that you know I've heard of pastors that you know I've heard of pastors that they're in those small groups or they they're in those small groups or they they're in those small groups or they have Millennials in their small groups

have Millennials in their small groups have Millennials in their small groups and they're nowhere close to them but it and they're nowhere close to them but it and they're nowhere close to them but it they're now doing life together and how they're now doing life together and how they're now doing life together and how beautiful is that and so now that's beautiful is that and so now that's beautiful is that and so now that's coming out in they're speaking because coming out in they're speaking because coming out in they're speaking because they're doing life and sharing life so they're doing life and sharing life so they're doing life and sharing life so they understand that and so that when they understand that and so that when they understand that and so that when they're talking about a certain topic they're talking about a certain topic they're talking about a certain topic they have that perspective that's they have that perspective that's they have that perspective that's working into the mix as well you don't working into the mix as well you don't working into the mix as well you don't have to use the latest coolest you know have to use the latest coolest you know have to use the latest coolest you know hippest trendiest you know verbage and hippest trendiest you know verbage and hippest trendiest you know verbage and all that but just being are in and all that but just being are in and all that but just being are in and around you'll start to understand that around you'll start to understand that around you'll start to understand that and I think that will make a huge and I think that will make a huge and I think that will make a huge difference you you really will you know difference you you really will you know difference you you really will you know another piece that jumps to mind is just another piece that jumps to mind is just another piece that jumps to mind is just to fall for for example boomers and I to fall for for example boomers and I to fall for for example boomers and I I'm a middle boomer so there's about 10 I'm a middle boomer so there's about 10 I'm a middle boomer so there's about 10 years younger than 10 years older than years younger than 10 years older than years younger than 10 years older than me me me bloomers are frequently very bloomers are frequently very bloomers are frequently very task-oriented task-oriented task-oriented so you've set it right to the point of so you've set it right to the point of so you've set it right to the point of put it on the calendar so a boomer yeah put it on the calendar so a boomer yeah put it on the calendar so a boomer yeah puts it on the calendar because it's a puts it on the calendar because it's a puts it on the calendar because it's a task but when you you do it task but when you you do it task but when you you do it can't be a task it can't be something can't be a task it can't be something can't be a task it can't be something you just checkoff it has to be the word you just checkoff it has to be the word you just checkoff it has to be the word we used genuine in connecting with that we used genuine in connecting with that we used genuine in connecting with that millennial yeah absolutely well I'm a millennial yeah absolutely well I'm a millennial yeah absolutely well I'm a boomer but it has nothing to do with age boomer but it has nothing to do with age boomer but it has nothing to do with age its boomer sooner had the work we had to its boomer sooner had the work we had to its boomer sooner had the work we had to do that their way to do it well we're do that their way to do it well we're do that their way to do it well we're just getting started so literally we've just getting started so literally we've just getting started so literally we've just talked about the first of eight just talked about the first of eight just talked about the first of eight major findings that came out of this major findings that came out of this major findings that came out of this assessment of two thousand churches so assessment of two thousand churches so assessment of two thousand churches so in the next video we're going to tackle in the next video we're going to tackle in the next video we're going to tackle the next six which I think you're going the next six which I think you're going the next six which I think you're going to have some major breakthrough for to have some major breakthrough for to have some major breakthrough for churches so this is one of eight six is churches so this is one of eight six is churches so this is one of eight six is coming up two through seven is coming up

coming up two through seven is coming up coming up two through seven is coming up in video number two which you're in video number two which you're in video number two which you're absolutely going to love we will see you absolutely going to love we will see you absolutely going to love we will see you in the next episode