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Church Leaders July 18, 2024 31m

The Sermon Impact Matrix - Preach Sermons That Grow Your Church

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  1. ultimately the effectiveness of your ultimately the effectiveness of your communication is directly tied to your communication is directly tied to your communication is directly tied to your organization's growth welcome to the K organization's growth welcome to the K organization's growth welcome to the K newoff leadership podcast today a newoff leadership podcast today a newoff leadership podcast today a teaching episode no guest just me and a teaching episode no guest just me and a teaching episode no guest just me and a little bit shorter and as usual I hope little bit shorter and as usual I hope little bit shorter and as usual I hope it helps you thrive in life and it helps you thrive in life and it helps you thrive in life and Leadership and in this episode I want to Leadership and in this episode I want to Leadership and in this episode I want to help you improve your communication help you improve your communication help you improve your communication skills and I want to introduce you to skills and I want to introduce you to skills and I want to introduce you to the sermon impact Matrix now that's the sermon impact Matrix now that's the sermon impact Matrix now that's going to help you assess where you're going to help you assess where you're going to help you assess where you're preaching lands and how to make it preaching lands and how to make it preaching lands and how to make it better better better over time now I know some of you are over time now I know some of you are over time now I know some of you are probably thinking well I'm not a probably thinking well I'm not a probably thinking well I'm not a preacher I'm a business leader I'm a CEO preacher I'm a business leader I'm a CEO preacher I'm a business leader I'm a CEO I'm a junior in a company I'm an intern I'm a junior in a company I'm an intern I'm a junior in a company I'm an intern and I Don't Preach so this doesn't apply and I Don't Preach so this doesn't apply and I Don't Preach so this doesn't apply to me right well let me challenge you on to me right well let me challenge you on to me right well let me challenge you on that if you're a leader great that if you're a leader great that if you're a leader great communication is a key to great communication is a key to great communication is a key to great leadership think about this the clearer leadership think about this the clearer leadership think about this the clearer you are the better your ideas the better you are the better your ideas the better you are the better your ideas the better your leadership now that's true if your leadership now that's true if your leadership now that's true if you're contributing to a meeting if you're contributing to a meeting if you're contributing to a meeting if you're just like chatting in a meeting you're just like chatting in a meeting you're just like chatting in a meeting or if you're presenting a slide deck or or if you're presenting a slide deck or or if you're presenting a slide deck or if you're doing any kind of private or if you're doing any kind of private or if you're doing any kind of private or public communication as a rule the public communication as a rule the public communication as a rule the better you communicate the better a better you communicate the better a better you communicate the better a leader you become now this episode is a leader you become now this episode is a leader you become now this episode is a little bit visual particularly toward little bit visual particularly toward little bit visual particularly toward the end and you may want to get the show the end and you may want to get the show the end and you may want to get the show notes for it so all you can do to do notes for it so all you can do to do notes for it so all you can do to do that is click the link in the that is click the link in the that is click the link in the description of your podcast player or go description of your podcast player or go description of your podcast player or go to to to Koff 664 you'll see the visual for the Koff 664 you'll see the visual for the Koff 664 you'll see the visual for the sermon impact Matrix uh in the show sermon impact Matrix uh in the show sermon impact Matrix uh in the show notes now one quick note to kick things notes now one quick note to kick things notes now one quick note to kick things off today before we get started every off today before we get started every off today before we get started every month I do a live Zoom call with leaders

  2. month I do a live Zoom call with leaders month I do a live Zoom call with leaders inside my art of leadership academy and inside my art of leadership academy and inside my art of leadership academy and I'd love for you to join me now what we I'd love for you to join me now what we I'd love for you to join me now what we do we do a live Q&A usually I do a do we do a live Q&A usually I do a do we do a live Q&A usually I do a little bit of teaching and then it's an little bit of teaching and then it's an little bit of teaching and then it's an ask me anything and in just a few weeks ask me anything and in just a few weeks ask me anything and in just a few weeks it's not going to be just me Patrick it's not going to be just me Patrick it's not going to be just me Patrick lenion Yes you heard that right Pat lenion Yes you heard that right Pat lenion Yes you heard that right Pat lenion is hosting a coaching call for us lenion is hosting a coaching call for us lenion is hosting a coaching call for us I'll be there Pat will be there live and I'll be there Pat will be there live and I'll be there Pat will be there live and on the call Pat is going to coach you on the call Pat is going to coach you on the call Pat is going to coach you through a new model to help you better through a new model to help you better through a new model to help you better understand the types of work that bring understand the types of work that bring understand the types of work that bring you more energy and fulfillment avoid you more energy and fulfillment avoid you more energy and fulfillment avoid the stuff that drains you and to become the stuff that drains you and to become the stuff that drains you and to become more self-aware as a leader so don't more self-aware as a leader so don't more self-aware as a leader so don't pass on the opportunity to get direct pass on the opportunity to get direct pass on the opportunity to get direct live coaching from Patrick lenion and live coaching from Patrick lenion and live coaching from Patrick lenion and ask your questions live to make sure ask your questions live to make sure ask your questions live to make sure that you don't miss it click the link in that you don't miss it click the link in that you don't miss it click the link in the description of this episode wherever the description of this episode wherever the description of this episode wherever you're watching or listening or visit you're watching or listening or visit you're watching or listening or visit the artof leadership academy.com again the artof leadership academy.com again the artof leadership academy.com again that's the artof leadership academy.com that's the artof leadership academy.com that's the artof leadership academy.com and then recently I sat down with Scott and then recently I sat down with Scott and then recently I sat down with Scott Evans he's the CEO of Outreach and we Evans he's the CEO of Outreach and we Evans he's the CEO of Outreach and we discuss the back-to- church Sunday discuss the back-to- church Sunday discuss the back-to- church Sunday movement that is happening across the movement that is happening across the movement that is happening across the United States here's what Scott had to United States here's what Scott had to United States here's what Scott had to share back to church Sunday is the third share back to church Sunday is the third share back to church Sunday is the third Sunday of September each year this year Sunday of September each year this year Sunday of September each year this year it's going to be on September 15th and it's going to be on September 15th and it's going to be on September 15th and it is a movement of 60,000 churches from it is a movement of 60,000 churches from it is a movement of 60,000 churches from 120 denominations coming together to 120 denominations coming together to 120 denominations coming together to invite their communities to church now invite their communities to church now invite their communities to church now as a pastor you might be asking does as a pastor you might be asking does as a pastor you might be asking does bapst church Sunday work on average we bapst church Sunday work on average we bapst church Sunday work on average we have seen in surveys that churches grow have seen in surveys that churches grow have seen in surveys that churches grow by 25% on back to church Sunday 90% of

  3. by 25% on back to church Sunday 90% of by 25% on back to church Sunday 90% of the churches say that it helps their the churches say that it helps their the churches say that it helps their Church be more outwardly focused and 97% Church be more outwardly focused and 97% Church be more outwardly focused and 97% say they would do it again so how can say they would do it again so how can say they would do it again so how can your church get involved well it's free your church get involved well it's free your church get involved well it's free and any size church can do it and and any size church can do it and and any size church can do it and customize it to their church so you can customize it to their church so you can customize it to their church so you can sign up for free and get on the national sign up for free and get on the national sign up for free and get on the national map and get the free planning guide to map and get the free planning guide to map and get the free planning guide to get your church involved visit backto get your church involved visit backto get your church involved visit backto church.com so now let's de into church.com so now let's de into church.com so now let's de into communication on the podcast communication on the podcast communication on the podcast specifically we're going to do it specifically we're going to do it specifically we're going to do it through the lens of preaching but I through the lens of preaching but I through the lens of preaching but I think you will see the application think you will see the application think you will see the application across the board so here's what's true across the board so here's what's true across the board so here's what's true the number one factor people look for in the number one factor people look for in the number one factor people look for in a church is guess what it's the quality a church is guess what it's the quality a church is guess what it's the quality of the preaching 68% of people choose a of the preaching 68% of people choose a of the preaching 68% of people choose a church based on the quality of the church based on the quality of the church based on the quality of the preaching the quality of the preaching the quality of the preaching the quality of the communication now I also believe that communication now I also believe that communication now I also believe that that is true of your leadership if you that is true of your leadership if you that is true of your leadership if you have excellent communication skills have excellent communication skills have excellent communication skills you're more likely to get a job you're you're more likely to get a job you're you're more likely to get a job you're more likely to get promoted you have the more likely to get promoted you have the more likely to get promoted you have the ability to communicate your ideas in a ability to communicate your ideas in a ability to communicate your ideas in a clear and compelling way that can clear and compelling way that can clear and compelling way that can persuade people to follow you so not a persuade people to follow you so not a persuade people to follow you so not a stat directly related to business but if stat directly related to business but if stat directly related to business but if you think about it if 86% of people are you think about it if 86% of people are you think about it if 86% of people are picking a church on the basis of picking a church on the basis of picking a church on the basis of communication you know as your communication you know as your communication you know as your communication skills grow you grow as a communication skills grow you grow as a communication skills grow you grow as a leader now here's the challenge for all leader now here's the challenge for all leader now here's the challenge for all of us who communicate and that is every of us who communicate and that is every of us who communicate and that is every leader often in our head the talk that leader often in our head the talk that leader often in our head the talk that we prepared works right you get up there we prepared works right you get up there we prepared works right you get up there and you think okay I've got this thing and you think okay I've got this thing and you think okay I've got this thing nailed but in real life it falls flat

  4. nailed but in real life it falls flat nailed but in real life it falls flat think about it I mean you've been think about it I mean you've been think about it I mean you've been sitting there as a listener as an sitting there as a listener as an sitting there as a listener as an audience member bored by a talk bored audience member bored by a talk bored audience member bored by a talk bored out of your mind that I'm sure the out of your mind that I'm sure the out of your mind that I'm sure the speaker thought was helpful or maybe speaker thought was helpful or maybe speaker thought was helpful or maybe you've been by confused by a talk that you've been by confused by a talk that you've been by confused by a talk that perhaps the communicator thought was perhaps the communicator thought was perhaps the communicator thought was clear or you found your attention clear or you found your attention clear or you found your attention wandering during a talk that the wandering during a talk that the wandering during a talk that the communicator thought was brilliant and communicator thought was brilliant and communicator thought was brilliant and coherent right Communicator thinks it's coherent right Communicator thinks it's coherent right Communicator thinks it's great audience says great audience says great audience says not so much in the end and here's what not so much in the end and here's what not so much in the end and here's what you know it really doesn't matter what you know it really doesn't matter what you know it really doesn't matter what the communicator thinks right because the communicator thinks right because the communicator thinks right because talks aren't judged by the person giving talks aren't judged by the person giving talks aren't judged by the person giving the talk they're ultimately judged by the talk they're ultimately judged by the talk they're ultimately judged by The Listener think about it this podcast The Listener think about it this podcast The Listener think about it this podcast will not be evaluated by how awesome I will not be evaluated by how awesome I will not be evaluated by how awesome I thought it was or how hard I prepared thought it was or how hard I prepared thought it was or how hard I prepared its value will be determined by whether its value will be determined by whether its value will be determined by whether you The Listener the viewer found it you The Listener the viewer found it you The Listener the viewer found it helpful and engaging and if you find a helpful and engaging and if you find a helpful and engaging and if you find a message or podcast helpful and engaging message or podcast helpful and engaging message or podcast helpful and engaging what are you going to do well you might what are you going to do well you might what are you going to do well you might text the link to a friend or share it text the link to a friend or share it text the link to a friend or share it with your staff and if you don't find it with your staff and if you don't find it with your staff and if you don't find it helpful you're not going to do that you helpful you're not going to do that you helpful you're not going to do that you might not even listen any further than might not even listen any further than might not even listen any further than this ultimately the effectiveness of this ultimately the effectiveness of this ultimately the effectiveness of your communication is directly tied to your communication is directly tied to your communication is directly tied to your organization's growth that's a your organization's growth that's a your organization's growth that's a really important principle so that really important principle so that really important principle so that brings us to this question what actually brings us to this question what actually brings us to this question what actually works well at the heart of great works well at the heart of great works well at the heart of great communication and great preaching are communication and great preaching are communication and great preaching are two basic factors I want to focus on two basic factors I want to focus on two basic factors I want to focus on number one number one number one the quality of the idea number two the the quality of the idea number two the the quality of the idea number two the quality of the delivery so let's break quality of the delivery so let's break quality of the delivery so let's break that down and let's talk first about the

  5. that down and let's talk first about the that down and let's talk first about the quality of the idea what do I mean by quality of the idea what do I mean by quality of the idea what do I mean by the quality of the idea well every the quality of the idea well every the quality of the idea well every compelling talk should have a governing compelling talk should have a governing compelling talk should have a governing idea if you speak for 30 to 40 minutes idea if you speak for 30 to 40 minutes idea if you speak for 30 to 40 minutes that's a lot of words but if you're that's a lot of words but if you're that's a lot of words but if you're going to be an effective Communicator going to be an effective Communicator going to be an effective Communicator there has to be one strong governing there has to be one strong governing there has to be one strong governing idea under the whole talk not a weak idea under the whole talk not a weak idea under the whole talk not a weak idea not a vague idea not five ideas not idea not a vague idea not five ideas not idea not a vague idea not five ideas not 17 rambly points one strong governing 17 rambly points one strong governing 17 rambly points one strong governing idea in this talk in this podcast I want idea in this talk in this podcast I want idea in this talk in this podcast I want to make you a better Communicator I'm to make you a better Communicator I'm to make you a better Communicator I'm going to show you how so what makes for going to show you how so what makes for going to show you how so what makes for a quality idea well if you're preaching a quality idea well if you're preaching a quality idea well if you're preaching it has to be anchored in scripture and it has to be anchored in scripture and it has to be anchored in scripture and the truth of God's word I mean that's the truth of God's word I mean that's the truth of God's word I mean that's where it starts right and this is what a where it starts right and this is what a where it starts right and this is what a lot of preachers miss it also has to be lot of preachers miss it also has to be lot of preachers miss it also has to be relevant to your audience's life relevant to your audience's life relevant to your audience's life sometimes you've heard messages that are sometimes you've heard messages that are sometimes you've heard messages that are relevant to life but not very grounded relevant to life but not very grounded relevant to life but not very grounded in scripture and sometimes you've heard in scripture and sometimes you've heard in scripture and sometimes you've heard some beautiful scriptural ex aesus but some beautiful scriptural ex aesus but some beautiful scriptural ex aesus but you have no idea what to do with it so you have no idea what to do with it so you have no idea what to do with it so if you're giving a talk rather than a if you're giving a talk rather than a if you're giving a talk rather than a sermon the content still has to be sermon the content still has to be sermon the content still has to be meaningful and relevant it's got to be meaningful and relevant it's got to be meaningful and relevant it's got to be anchored to truth of some kind otherwise anchored to truth of some kind otherwise anchored to truth of some kind otherwise it's not going to resonate and it's got it's not going to resonate and it's got it's not going to resonate and it's got to be relevant to your listener's life to be relevant to your listener's life to be relevant to your listener's life right why are you still listening right why are you still listening right why are you still listening because you want to improve your because you want to improve your because you want to improve your communication skills that's true communication skills that's true communication skills that's true excellent content resonates think about excellent content resonates think about excellent content resonates think about this in the same way a crystal glass this in the same way a crystal glass this in the same way a crystal glass will resonate when the right frequency will resonate when the right frequency will resonate when the right frequency is played the human heart responds when is played the human heart responds when is played the human heart responds when it hears a great idea it simply it hears a great idea it simply it hears a great idea it simply resonates so one of the best ways to

  6. resonates so one of the best ways to resonates so one of the best ways to know whether you have a strong clear know whether you have a strong clear know whether you have a strong clear governing idea is to answer this governing idea is to answer this governing idea is to answer this question what is your talk about and question what is your talk about and question what is your talk about and you've got to be able to answer it with you've got to be able to answer it with you've got to be able to answer it with a simple phrase it's probably not clear a simple phrase it's probably not clear a simple phrase it's probably not clear enough if all you have is a topic like enough if all you have is a topic like enough if all you have is a topic like oh I'm going to preach on prayer or I'm oh I'm going to preach on prayer or I'm oh I'm going to preach on prayer or I'm talking about the pace of life these talking about the pace of life these talking about the pace of life these days there's a million things in that days there's a million things in that days there's a million things in that area similarly if your answer is I want area similarly if your answer is I want area similarly if your answer is I want to show the difference between people to show the difference between people to show the difference between people who pray and people who don't and also who pray and people who don't and also who pray and people who don't and also people who barely pray and people who people who barely pray and people who people who barely pray and people who think prayer doesn't work and an think prayer doesn't work and an think prayer doesn't work and an overview of Old Testament and New overview of Old Testament and New overview of Old Testament and New Testament prayer Testament prayer Testament prayer practices NOP too vague too broad too practices NOP too vague too broad too practices NOP too vague too broad too convoluted that's not specific enough convoluted that's not specific enough convoluted that's not specific enough the clearer the idea the more memorable the clearer the idea the more memorable the clearer the idea the more memorable and effective the idea becomes so that and effective the idea becomes so that and effective the idea becomes so that is the hard work it takes a lot of time is the hard work it takes a lot of time is the hard work it takes a lot of time to come up with Clarity so second thing to come up with Clarity so second thing to come up with Clarity so second thing is you should be able to express that is you should be able to express that is you should be able to express that idea in a compelling way and that leads idea in a compelling way and that leads idea in a compelling way and that leads us to the second Factor Great delivery us to the second Factor Great delivery us to the second Factor Great delivery so you got to have a great idea but you so you got to have a great idea but you so you got to have a great idea but you also have to have great delivery so also have to have great delivery so also have to have great delivery so while it's great to research a talk in while it's great to research a talk in while it's great to research a talk in depth a bad delivery can kill it it can depth a bad delivery can kill it it can depth a bad delivery can kill it it can it can kill it overnight you might have it can kill it overnight you might have it can kill it overnight you might have done hours days Decades of research bad done hours days Decades of research bad done hours days Decades of research bad delivery dead let me tell you a story I delivery dead let me tell you a story I delivery dead let me tell you a story I was valedictorian at my University GR was valedictorian at my University GR was valedictorian at my University GR graduation and the speaker who preceded graduation and the speaker who preceded graduation and the speaker who preceded me at the convocation it was a scorching me at the convocation it was a scorching me at the convocation it was a scorching summer day he was not a hit okay so it summer day he was not a hit okay so it summer day he was not a hit okay so it is hot hot humid we're in the bright Sun

  7. is hot hot humid we're in the bright Sun is hot hot humid we're in the bright Sun he talks in a monologue about I can he talks in a monologue about I can he talks in a monologue about I can still remember the subject but nothing still remember the subject but nothing still remember the subject but nothing he said about it interdisciplinary he said about it interdisciplinary he said about it interdisciplinary learning most of the audience had no learning most of the audience had no learning most of the audience had no idea what he was talking about but I idea what he was talking about but I idea what he was talking about but I like I got to follow this guy I'm gonna like I got to follow this guy I'm gonna like I got to follow this guy I'm gonna listen talked about interdisciplinary listen talked about interdisciplinary listen talked about interdisciplinary learning for 45 minutes with phrasing so learning for 45 minutes with phrasing so learning for 45 minutes with phrasing so complic ated nobody could understand him complic ated nobody could understand him complic ated nobody could understand him and these were University graduates okay and these were University graduates okay and these were University graduates okay he was receiving an honorary doctorate he was receiving an honorary doctorate he was receiving an honorary doctorate for his work and he was the best for his work and he was the best for his work and he was the best researched person who spoke that day but researched person who spoke that day but researched person who spoke that day but he was mind he was mind he was mind bogglingly boring the only thing bogglingly boring the only thing bogglingly boring the only thing everybody was thankful for was that it everybody was thankful for was that it everybody was thankful for was that it was over and what I was thankful for was was over and what I was thankful for was was over and what I was thankful for was I was up next and I was almost I was up next and I was almost I was up next and I was almost guaranteed I couldn't do worse that's guaranteed I couldn't do worse that's guaranteed I couldn't do worse that's how bad the talk was all right it was a how bad the talk was all right it was a how bad the talk was all right it was a terrible delivery a convoluted idea I'm terrible delivery a convoluted idea I'm terrible delivery a convoluted idea I'm sure he was brilliant but what do you sure he was brilliant but what do you sure he was brilliant but what do you need to be a great communicator great need to be a great communicator great need to be a great communicator great idea great delivery that's where a idea great delivery that's where a idea great delivery that's where a message really becomes powerful so what message really becomes powerful so what message really becomes powerful so what goes into a great goes into a great goes into a great delivery first knowing and understanding delivery first knowing and understanding delivery first knowing and understanding your message is really important a lot your message is really important a lot your message is really important a lot of preachers will either read their of preachers will either read their of preachers will either read their talks from notes they're kind of down talks from notes they're kind of down talks from notes they're kind of down here just you know paying attention and here just you know paying attention and here just you know paying attention and you you end up with a read voice and it you you end up with a read voice and it you you end up with a read voice and it sounds like you're reading so that sounds like you're reading so that sounds like you're reading so that happens or they think they have to happens or they think they have to happens or they think they have to memorize their talk now the best memorize their talk now the best memorize their talk now the best preaching advice I ever got was when I preaching advice I ever got was when I preaching advice I ever got was when I was in seminary there was a preacher who was in seminary there was a preacher who was in seminary there was a preacher who just mesmerized me talked for 45 minutes just mesmerized me talked for 45 minutes just mesmerized me talked for 45 minutes without using notes and I got to drive without using notes and I got to drive without using notes and I got to drive him back to the airport and I said how

  8. him back to the airport and I said how him back to the airport and I said how did you do that I want to learn how you did you do that I want to learn how you did you do that I want to learn how you memorized your talk and delivered it so memorized your talk and delivered it so memorized your talk and delivered it so well and he looked at me and I'll never well and he looked at me and I'll never well and he looked at me and I'll never forget this he said don't memorize your forget this he said don't memorize your forget this he said don't memorize your talk understand it I don't memorize my talk understand it I don't memorize my talk understand it I don't memorize my talk I just understand it I know where talk I just understand it I know where talk I just understand it I know where I'm going and you know what that is such I'm going and you know what that is such I'm going and you know what that is such great ad advice memorization can make a great ad advice memorization can make a great ad advice memorization can make a talk stiff or if you lose your place talk stiff or if you lose your place talk stiff or if you lose your place you're struggling to get back my wife you're struggling to get back my wife you're struggling to get back my wife and I recently did a seminar for some and I recently did a seminar for some and I recently did a seminar for some young leaders in Montana and we l a young leaders in Montana and we l a young leaders in Montana and we l a couple of sessions together and we had couple of sessions together and we had couple of sessions together and we had internalized our material there were no internalized our material there were no internalized our material there were no notes and I heard so often from The notes and I heard so often from The notes and I heard so often from The Young leaders in the room how did you Young leaders in the room how did you Young leaders in the room how did you give talks like that and it was pretty give talks like that and it was pretty give talks like that and it was pretty casual but they're like you guys didn't casual but they're like you guys didn't casual but they're like you guys didn't use notes well my wife prepares really use notes well my wife prepares really use notes well my wife prepares really well and I had so internalized the well and I had so internalized the well and I had so internalized the content I didn't need the notes if you content I didn't need the notes if you content I didn't need the notes if you understand your talk your mind will understand your talk your mind will understand your talk your mind will easily fill in the blank so if you get a easily fill in the blank so if you get a easily fill in the blank so if you get a little bit stuck you're just going to little bit stuck you're just going to little bit stuck you're just going to fill it in with something else or you're fill it in with something else or you're fill it in with something else or you're going to cut to the next section and going to cut to the next section and going to cut to the next section and nobody ever complained about a shorter nobody ever complained about a shorter nobody ever complained about a shorter talk further because you have a simple talk further because you have a simple talk further because you have a simple idea a strong governing idea you're not idea a strong governing idea you're not idea a strong governing idea you're not trying to memorize 17 unrelated points trying to memorize 17 unrelated points trying to memorize 17 unrelated points right here's the basis of my talk two right here's the basis of my talk two right here's the basis of my talk two more things that can really help with more things that can really help with more things that can really help with great delivery starting your message great delivery starting your message great delivery starting your message early and eye contact all right notice early and eye contact all right notice early and eye contact all right notice if you're watching ing on YouTube what if you're watching ing on YouTube what if you're watching ing on YouTube what am I doing I'm looking at you I'm not am I doing I'm looking at you I'm not am I doing I'm looking at you I'm not looking at my notes so how do you do looking at my notes so how do you do looking at my notes so how do you do that well it actually starts with that well it actually starts with that well it actually starts with Advanced message preparation if you Advanced message preparation if you Advanced message preparation if you start working on a talk a few weeks start working on a talk a few weeks start working on a talk a few weeks before giving it something happens in

  9. before giving it something happens in before giving it something happens in your brain the talk lodges in your your brain the talk lodges in your your brain the talk lodges in your long-term memory not your shortterm long-term memory not your shortterm long-term memory not your shortterm memory that makes learning it far more memory that makes learning it far more memory that makes learning it far more effortless think of it this way like effortless think of it this way like effortless think of it this way like great preaching is like a stew the great preaching is like a stew the great preaching is like a stew the longer you let it simmer the better it longer you let it simmer the better it longer you let it simmer the better it gets so start your message prep early as gets so start your message prep early as gets so start your message prep early as in weeks or sometimes if you have the in weeks or sometimes if you have the in weeks or sometimes if you have the bandwidth months early if you're working bandwidth months early if you're working bandwidth months early if you're working on a really big series because it will on a really big series because it will on a really big series because it will Lodge in a different part of your brain Lodge in a different part of your brain Lodge in a different part of your brain now on the other hand if on Thursday now on the other hand if on Thursday now on the other hand if on Thursday morning prior to a Sunday you're still morning prior to a Sunday you're still morning prior to a Sunday you're still trying to decide what you're going to trying to decide what you're going to trying to decide what you're going to say on Sunday morning your preaching say on Sunday morning your preaching say on Sunday morning your preaching might be true but it probably isn't might be true but it probably isn't might be true but it probably isn't going to be clear Clarity takes time and going to be clear Clarity takes time and going to be clear Clarity takes time and what that means is you're sorting what that means is you're sorting what that means is you're sorting through a 100 ideas to find a good idea through a 100 ideas to find a good idea through a 100 ideas to find a good idea and eliminating all the rest until you and eliminating all the rest until you and eliminating all the rest until you have the clearest best idea left have the clearest best idea left have the clearest best idea left standing and then you go and preach that standing and then you go and preach that standing and then you go and preach that again you're not going to get that if again you're not going to get that if again you're not going to get that if you start on a Thursday or a Saturday you start on a Thursday or a Saturday you start on a Thursday or a Saturday and then practicing the message solo and and then practicing the message solo and and then practicing the message solo and even with a few people is a great test even with a few people is a great test even with a few people is a great test run a way to get feedback to improve if run a way to get feedback to improve if run a way to get feedback to improve if you've done it weeks in advance you can you've done it weeks in advance you can you've done it weeks in advance you can run it by a small panel of trusted run it by a small panel of trusted run it by a small panel of trusted voices a week ahead of time and that way voices a week ahead of time and that way voices a week ahead of time and that way you can get the message to have the you can get the message to have the you can get the message to have the greatest impact possible when you greatest impact possible when you greatest impact possible when you deliver it because you already know it deliver it because you already know it deliver it because you already know it doesn't work you will get the feedback doesn't work you will get the feedback doesn't work you will get the feedback in advance you'll make it better and you in advance you'll make it better and you in advance you'll make it better and you will know what is going to land and what will know what is going to land and what will know what is going to land and what isn't going to land before you deliver isn't going to land before you deliver isn't going to land before you deliver it now another Factor before we get into it now another Factor before we get into it now another Factor before we get into more details is eye contact your more details is eye contact your more details is eye contact your congregation or audience simply believes congregation or audience simply believes congregation or audience simply believes you more when you look at them than when you more when you look at them than when you more when you look at them than when you're reading off of your notes in that

  10. you're reading off of your notes in that you're reading off of your notes in that stilted voice it's just a basic human stilted voice it's just a basic human stilted voice it's just a basic human Dynamic an eye contact only really Dynamic an eye contact only really Dynamic an eye contact only really happens when you've worked far enough happens when you've worked far enough happens when you've worked far enough ahead to understand and internalize your ahead to understand and internalize your ahead to understand and internalize your message so you're not just reading off message so you're not just reading off message so you're not just reading off your notes now there's a lot more to your notes now there's a lot more to your notes now there's a lot more to Dynamic delivery I have a whole course Dynamic delivery I have a whole course Dynamic delivery I have a whole course on that called The Art of preaching but on that called The Art of preaching but on that called The Art of preaching but for now let's finish by looking at what for now let's finish by looking at what for now let's finish by looking at what happens when you combine the different happens when you combine the different happens when you combine the different possible scenarios of an idea and a possible scenarios of an idea and a possible scenarios of an idea and a delivery okay so powerful talks have a delivery okay so powerful talks have a delivery okay so powerful talks have a great idea and a great delivery so this great idea and a great delivery so this great idea and a great delivery so this is the sermon impact Matrix I want you is the sermon impact Matrix I want you is the sermon impact Matrix I want you to imagine a 2X two Matrix with four to imagine a 2X two Matrix with four to imagine a 2X two Matrix with four boxes so basically an XY AIS and then a boxes so basically an XY AIS and then a boxes so basically an XY AIS and then a square with four boxes in it and I want square with four boxes in it and I want square with four boxes in it and I want to break that down for you the to break that down for you the to break that down for you the combination of the two gives you four combination of the two gives you four combination of the two gives you four possible outcomes for your talk in the possible outcomes for your talk in the possible outcomes for your talk in the bottom left box of the Matrix is a talk bottom left box of the Matrix is a talk bottom left box of the Matrix is a talk with a bad idea and a bad delivery do with a bad idea and a bad delivery do with a bad idea and a bad delivery do that and you get an irrelevant talk it's that and you get an irrelevant talk it's that and you get an irrelevant talk it's not memorable it's not profound that not memorable it's not profound that not memorable it's not profound that kind of talk over time can create a kind of talk over time can create a kind of talk over time can create a dying Church okay so bad idea bad dying Church okay so bad idea bad dying Church okay so bad idea bad delivery irrelevant talk dying church delivery irrelevant talk dying church delivery irrelevant talk dying church then move over a square to the bottom then move over a square to the bottom then move over a square to the bottom right square and imagine a talk that's a right square and imagine a talk that's a right square and imagine a talk that's a combination of a great idea but a bad combination of a great idea but a bad combination of a great idea but a bad delivery that produces what I call an delivery that produces what I call an delivery that produces what I call an academic talk it may be profound or it academic talk it may be profound or it academic talk it may be profound or it might be profoundly true or might be profoundly true or might be profoundly true or theologically accurate but the delivery

  11. theologically accurate but the delivery theologically accurate but the delivery made it not memorable you made it boring made it not memorable you made it boring made it not memorable you made it boring because it's boring confused or unclear because it's boring confused or unclear because it's boring confused or unclear and over time academic talks so that's a and over time academic talks so that's a and over time academic talks so that's a great idea and bad delivery produces a great idea and bad delivery produces a great idea and bad delivery produces a stagnant church because the messages stagnant church because the messages stagnant church because the messages also aren't compelling now let's move up also aren't compelling now let's move up also aren't compelling now let's move up to the top and the top left square is a to the top and the top left square is a to the top and the top left square is a talk consisting of a bad idea but a talk consisting of a bad idea but a talk consisting of a bad idea but a great delivery okay bad idea great great delivery okay bad idea great great delivery okay bad idea great delivery what does that produce it delivery what does that produce it delivery what does that produce it produces a trivial talk it's not produces a trivial talk it's not produces a trivial talk it's not profound because it's a bad idea but profound because it's a bad idea but profound because it's a bad idea but it's memorable because it's a great it's memorable because it's a great it's memorable because it's a great delivery and maybe the guy's charismatic delivery and maybe the guy's charismatic delivery and maybe the guy's charismatic and the idea was clearly expressed you and the idea was clearly expressed you and the idea was clearly expressed you know what that produces bad idea great know what that produces bad idea great know what that produces bad idea great delivery a shallow Church trivial talks delivery a shallow Church trivial talks delivery a shallow Church trivial talks all Style no substance you might even all Style no substance you might even all Style no substance you might even call it heresy okay trivial talks over call it heresy okay trivial talks over call it heresy okay trivial talks over time produce a shallow church that's time produce a shallow church that's time produce a shallow church that's where you have a bad idea but a great where you have a bad idea but a great where you have a bad idea but a great delivery now in the top right let's go delivery now in the top right let's go delivery now in the top right let's go to the box that we kind of all want the to the box that we kind of all want the to the box that we kind of all want the one that's left over and that is a one that's left over and that is a one that's left over and that is a combination of a great idea and a great combination of a great idea and a great combination of a great idea and a great delivery and you know what that produces delivery and you know what that produces delivery and you know what that produces that produces a powerful talk the talk that produces a powerful talk the talk that produces a powerful talk the talk is both memorable and profound it's true is both memorable and profound it's true is both memorable and profound it's true and it's a brilliant delivery and and it's a brilliant delivery and and it's a brilliant delivery and delivering talks like that over time can delivering talks like that over time can delivering talks like that over time can produce a growing Church in fact if you produce a growing Church in fact if you produce a growing Church in fact if you look at most growing churches that's the look at most growing churches that's the look at most growing churches that's the preaching combination great content preaching combination great content preaching combination great content great delivery so in those four boxes

  12. great delivery so in those four boxes great delivery so in those four boxes you've got the sermon impact Matrix and you've got the sermon impact Matrix and you've got the sermon impact Matrix and the various combinations of idea and the various combinations of idea and the various combinations of idea and delivery produces irrelevant talks delivery produces irrelevant talks delivery produces irrelevant talks academic talks trivial talks and also academic talks trivial talks and also academic talks trivial talks and also powerful talks now before we wrap up I powerful talks now before we wrap up I powerful talks now before we wrap up I want to go a little further into each want to go a little further into each want to go a little further into each quadrant one by one so let's go back to quadrant one by one so let's go back to quadrant one by one so let's go back to the bottom left irrelevant talks that the bottom left irrelevant talks that the bottom left irrelevant talks that characterizes dying churches bad idea characterizes dying churches bad idea characterizes dying churches bad idea bad delivery it's not actually true and bad delivery it's not actually true and bad delivery it's not actually true and it's not actually clear so an irrelevant it's not actually clear so an irrelevant it's not actually clear so an irrelevant message is a combination of bad ideas message is a combination of bad ideas message is a combination of bad ideas and bad deliveries in essence you just and bad deliveries in essence you just and bad deliveries in essence you just haven't done your homework the ideas haven't done your homework the ideas haven't done your homework the ideas don't tap into the truth of scripture don't tap into the truth of scripture don't tap into the truth of scripture the relevancy of people's lives and the the relevancy of people's lives and the the relevancy of people's lives and the delivery it's just not that good you're delivery it's just not that good you're delivery it's just not that good you're reading you're conf confusing you're reading you're conf confusing you're reading you're conf confusing you're you're distracted you're just not you're distracted you're just not you're distracted you're just not compelling and if your message ends up compelling and if your message ends up compelling and if your message ends up being neither true to God's word nor being neither true to God's word nor being neither true to God's word nor clearly understandable I don't know what clearly understandable I don't know what clearly understandable I don't know what else to call it except irrelevant and else to call it except irrelevant and else to call it except irrelevant and this is the fastest path to creating a this is the fastest path to creating a this is the fastest path to creating a dying Church deliver bad ideas in a less dying Church deliver bad ideas in a less dying Church deliver bad ideas in a less than compelling way so what do you do if than compelling way so what do you do if than compelling way so what do you do if you find yourself there what do you do you find yourself there what do you do you find yourself there what do you do if you say you know what yeah I'm not if you say you know what yeah I'm not if you say you know what yeah I'm not very clear it's not very tied to very clear it's not very tied to very clear it's not very tied to scripture and the delivery isn't that scripture and the delivery isn't that scripture and the delivery isn't that great well what you want to do is you great well what you want to do is you great well what you want to do is you don't want to leave prep to the last don't want to leave prep to the last don't want to leave prep to the last minute the easiest way to create minute the easiest way to create minute the easiest way to create irrelevant messages is to leave prep to irrelevant messages is to leave prep to irrelevant messages is to leave prep to the last minute because you're going to the last minute because you're going to the last minute because you're going to be confusing and your delivery won't be be confusing and your delivery won't be be confusing and your delivery won't be great for reasons we've already great for reasons we've already great for reasons we've already discussed your thoughts are simply not discussed your thoughts are simply not discussed your thoughts are simply not going to congeal into a coherent ho and

  13. going to congeal into a coherent ho and going to congeal into a coherent ho and a single point and you probably cheated a single point and you probably cheated a single point and you probably cheated your study time too so what's the your study time too so what's the your study time too so what's the solution if you find yourself in this solution if you find yourself in this solution if you find yourself in this quadrant delivering irrelevant quadrant delivering irrelevant quadrant delivering irrelevant messages do the hard work of becoming messages do the hard work of becoming messages do the hard work of becoming clearer and anchoring your message in clearer and anchoring your message in clearer and anchoring your message in the truth take time to learn your the truth take time to learn your the truth take time to learn your message well enough and then deliver it message well enough and then deliver it message well enough and then deliver it in a more engaging way so you really in a more engaging way so you really in a more engaging way so you really want to back up the clock and you want want to back up the clock and you want want to back up the clock and you want to get started early do your hard work to get started early do your hard work to get started early do your hard work studying maybe clarify it in front of a studying maybe clarify it in front of a studying maybe clarify it in front of a group of people uh work on your delivery group of people uh work on your delivery group of people uh work on your delivery don't just work on your Talk work on don't just work on your Talk work on don't just work on your Talk work on your preaching and become a better your preaching and become a better your preaching and become a better Communicator there's so many free Communicator there's so many free Communicator there's so many free resources out there I've got a bunch resources out there I've got a bunch resources out there I've got a bunch there's so many TED Talks I've got a there's so many TED Talks I've got a there's so many TED Talks I've got a whole course on it we can help you whole course on it we can help you whole course on it we can help you there's good news you can get out of there's good news you can get out of there's good news you can get out of that because nobody wants to stay there that because nobody wants to stay there that because nobody wants to stay there okay let's move over a quadrant and talk okay let's move over a quadrant and talk okay let's move over a quadrant and talk about the bottom right academic messages about the bottom right academic messages about the bottom right academic messages and this is characteristic of a lot of and this is characteristic of a lot of and this is characteristic of a lot of stagnant churches true message like good stagnant churches true message like good stagnant churches true message like good ex of Jesus just not clear or compelling ex of Jesus just not clear or compelling ex of Jesus just not clear or compelling so when your sermon may be biblically so when your sermon may be biblically so when your sermon may be biblically faithful and actually true or your faithful and actually true or your faithful and actually true or your message if you're just communicating message if you're just communicating message if you're just communicating generally you've got great stats and all generally you've got great stats and all generally you've got great stats and all that but it's just not clear and that but it's just not clear and that but it's just not clear and compelling this often manifests as a compelling this often manifests as a compelling this often manifests as a good idea poorly expressed good idea poorly expressed good idea poorly expressed the message is accurate but it's just the message is accurate but it's just the message is accurate but it's just not clear let alone profound and not clear let alone profound and not clear let alone profound and academic messages tend to produce academic messages tend to produce academic messages tend to produce stagnant congregations you just don't stagnant congregations you just don't stagnant congregations you just don't grow so confusing or losing people is grow so confusing or losing people is grow so confusing or losing people is expensive because here's what happens expensive because here's what happens expensive because here's what happens during the talk they have to do the hard during the talk they have to do the hard during the talk they have to do the hard work of not just listening to what you work of not just listening to what you work of not just listening to what you say but clarifying it trying to follow

  14. say but clarifying it trying to follow say but clarifying it trying to follow you trying to figure out what to do with you trying to figure out what to do with you trying to figure out what to do with it and most people will just give up and it and most people will just give up and it and most people will just give up and they won't bother trying to follow or to they won't bother trying to follow or to they won't bother trying to follow or to understand you now some members and understand you now some members and understand you now some members and attendees might sign up for this week attendees might sign up for this week attendees might sign up for this week after week sometimes it might even pass after week sometimes it might even pass after week sometimes it might even pass for what they call Deep teaching my for what they call Deep teaching my for what they call Deep teaching my working definition of deep teaching is working definition of deep teaching is working definition of deep teaching is it was so confusing no one could it was so confusing no one could it was so confusing no one could understand it it must be deep right okay understand it it must be deep right okay understand it it must be deep right okay but you don't want to live there because but you don't want to live there because but you don't want to live there because you're unlikely to reach more people or you're unlikely to reach more people or you're unlikely to reach more people or see your church grow when you're see your church grow when you're see your church grow when you're consistently unclear worse you can even consistently unclear worse you can even consistently unclear worse you can even develop a self-righteous streak and develop a self-righteous streak and develop a self-righteous streak and start blaming people who don't quote get start blaming people who don't quote get start blaming people who don't quote get it you start to blame the audience blame it you start to blame the audience blame it you start to blame the audience blame the congregation you don't take any the congregation you don't take any the congregation you don't take any responsibility so when communication is responsibility so when communication is responsibility so when communication is unclear it's never the audience's fault unclear it's never the audience's fault unclear it's never the audience's fault it's always the communicator's fault if it's always the communicator's fault if it's always the communicator's fault if this has not been a clear podcast I this has not been a clear podcast I this has not been a clear podcast I don't blame you I blame me so if you're don't blame you I blame me so if you're don't blame you I blame me so if you're there you got great ex aesus great there you got great ex aesus great there you got great ex aesus great biblical truth but you just can't biblical truth but you just can't biblical truth but you just can't deliver it what do you do well first of deliver it what do you do well first of deliver it what do you do well first of all keep being faithful I mean I'm all keep being faithful I mean I'm all keep being faithful I mean I'm really glad that you love and appreciate really glad that you love and appreciate really glad that you love and appreciate the scripture but work harder on making the scripture but work harder on making the scripture but work harder on making your delivery and key points clear and your delivery and key points clear and your delivery and key points clear and memorable and again it helps to start memorable and again it helps to start memorable and again it helps to start your message prep early because Clarity your message prep early because Clarity your message prep early because Clarity and working on your craft takes time so and working on your craft takes time so and working on your craft takes time so now let's move up a quadrant to the top now let's move up a quadrant to the top now let's move up a quadrant to the top left and look at trivial messages which left and look at trivial messages which left and look at trivial messages which produce shallow churches that's a produce shallow churches that's a produce shallow churches that's a combination of a bad idea with a great combination of a bad idea with a great combination of a bad idea with a great delivery in other words the message delivery in other words the message delivery in other words the message isn't true but it is clear now pastors isn't true but it is clear now pastors isn't true but it is clear now pastors this one's easy to fall into because

  15. this one's easy to fall into because this one's easy to fall into because there's so much online pressure to be there's so much online pressure to be there's so much online pressure to be clear and you want to go viral so you clear and you want to go viral so you clear and you want to go viral so you know you're working on memorable phrases know you're working on memorable phrases know you're working on memorable phrases and bottom lines that ring things that and bottom lines that ring things that and bottom lines that ring things that rhyme and stuff that's really going to rhyme and stuff that's really going to rhyme and stuff that's really going to connect but sometimes you can neglect to connect but sometimes you can neglect to connect but sometimes you can neglect to check if your message is actually rooted check if your message is actually rooted check if your message is actually rooted in truth so you might be in this in truth so you might be in this in truth so you might be in this category an excellent orator but you category an excellent orator but you category an excellent orator but you fail to do the hard work that great fail to do the hard work that great fail to do the hard work that great teaching actually requires in the end teaching actually requires in the end teaching actually requires in the end now this category breaks my heart and it now this category breaks my heart and it now this category breaks my heart and it appears to be on the rise not just false appears to be on the rise not just false appears to be on the rise not just false teaching I mean that's always been teaching I mean that's always been teaching I mean that's always been around but people who are just around but people who are just around but people who are just so bent on being clear that they've lost so bent on being clear that they've lost so bent on being clear that they've lost the truth obviously at its worst this is the truth obviously at its worst this is the truth obviously at its worst this is how Cults spread right leaders preach how Cults spread right leaders preach how Cults spread right leaders preach clear messages that are not remotely clear messages that are not remotely clear messages that are not remotely grounded in truth or actually grounded grounded in truth or actually grounded grounded in truth or actually grounded in falsehood but there's a much more in falsehood but there's a much more in falsehood but there's a much more subtle form of this at work in subtle form of this at work in subtle form of this at work in legitimate Christian churches where legitimate Christian churches where legitimate Christian churches where sincere pastors have realized that the sincere pastors have realized that the sincere pastors have realized that the internet is changing the communication internet is changing the communication internet is changing the communication game and I want to give you a couple of game and I want to give you a couple of game and I want to give you a couple of examples to consider so if you scroll examples to consider so if you scroll examples to consider so if you scroll Instagram or Tik Tok what you'll Instagram or Tik Tok what you'll Instagram or Tik Tok what you'll probably see is more than a few messages probably see is more than a few messages probably see is more than a few messages that are clear but not actually true and that are clear but not actually true and that are clear but not actually true and I mean the Internet is just a float with I mean the Internet is just a float with I mean the Internet is just a float with that stuff so I want to pick a few of that stuff so I want to pick a few of that stuff so I want to pick a few of the verbal memes that maybe you've seen the verbal memes that maybe you've seen the verbal memes that maybe you've seen on the internet as examples these aren't on the internet as examples these aren't on the internet as examples these aren't preaching memes per se but I have heard preaching memes per se but I have heard preaching memes per se but I have heard preachers say them before and it's preachers say them before and it's preachers say them before and it's actually a really bad example so take actually a really bad example so take actually a really bad example so take this one you will never be criticized by

  16. this one you will never be criticized by this one you will never be criticized by someone who is doing more than you you someone who is doing more than you you someone who is doing more than you you will only be criticized by someone doing will only be criticized by someone doing will only be criticized by someone doing less you ever hear that one you'll never less you ever hear that one you'll never less you ever hear that one you'll never be criticized by someone doing more than be criticized by someone doing more than be criticized by someone doing more than you you're only going to get criticized you you're only going to get criticized you you're only going to get criticized by someone doing less so let's unpack by someone doing less so let's unpack by someone doing less so let's unpack that well it sounds compelling it's also that well it sounds compelling it's also that well it sounds compelling it's also completely false some of the best completely false some of the best completely false some of the best criticism I have ever received is from criticism I have ever received is from criticism I have ever received is from people who are doing more than me I've people who are doing more than me I've people who are doing more than me I've had amazing communicators critique my had amazing communicators critique my had amazing communicators critique my communication I've had some invaluable communication I've had some invaluable communication I've had some invaluable feedback as a leader from people who are feedback as a leader from people who are feedback as a leader from people who are far better leaders than me accomplishing far better leaders than me accomplishing far better leaders than me accomplishing far more than me now they're always far more than me now they're always far more than me now they're always gentle and kind when they do it but man gentle and kind when they do it but man gentle and kind when they do it but man has it been helpful and I hope that's has it been helpful and I hope that's has it been helpful and I hope that's true of you too I hope that some of the true of you too I hope that some of the true of you too I hope that some of the best stuff you ever hear is from people best stuff you ever hear is from people best stuff you ever hear is from people who are doing more than you so why do we who are doing more than you so why do we who are doing more than you so why do we say this why does that feel so say this why does that feel so say this why does that feel so compelling well it's memorable but I compelling well it's memorable but I compelling well it's memorable but I think deep down it makes us feel think deep down it makes us feel think deep down it makes us feel superior to the trolls and the people superior to the trolls and the people superior to the trolls and the people who maybe are taking cheap shots at us who maybe are taking cheap shots at us who maybe are taking cheap shots at us but it's actually not true nor is it but it's actually not true nor is it but it's actually not true nor is it grounded in scripture you can get grounded in scripture you can get grounded in scripture you can get criticized by people who are doing more criticized by people who are doing more criticized by people who are doing more than you and it might be the most than you and it might be the most than you and it might be the most helpful stuff you've ever received in helpful stuff you've ever received in helpful stuff you've ever received in your life so here's another one you your life so here's another one you your life so here's another one you you've heard this preached God helps you've heard this preached God helps you've heard this preached God helps those who help themselves well that's those who help themselves well that's those who help themselves well that's just not biblical it's a nice self-help just not biblical it's a nice self-help just not biblical it's a nice self-help meme it's floating in all kinds of meme it's floating in all kinds of meme it's floating in all kinds of circles but it ignores the complexity of circles but it ignores the complexity of circles but it ignores the complexity of human nature sin and Redemption and well human nature sin and Redemption and well human nature sin and Redemption and well aren't you supposed to love your enemies aren't you supposed to love your enemies aren't you supposed to love your enemies bless those who persecute you aren't you bless those who persecute you aren't you bless those who persecute you aren't you supposed to um help those who can't help supposed to um help those who can't help supposed to um help those who can't help themselves aren't you supposed to do all

  17. themselves aren't you supposed to do all themselves aren't you supposed to do all of that as a result of our faith so it's of that as a result of our faith so it's of that as a result of our faith so it's just not true memorable clear not true just not true memorable clear not true just not true memorable clear not true now when you look at this and you're in now when you look at this and you're in now when you look at this and you're in that quadrant on a regular basis here's that quadrant on a regular basis here's that quadrant on a regular basis here's what's true shallow preachers produce what's true shallow preachers produce what's true shallow preachers produce shallow followers when we look at the shallow followers when we look at the shallow followers when we look at the discipleship crisis we seem to be in as discipleship crisis we seem to be in as discipleship crisis we seem to be in as a culture maybe that's a reason why so a culture maybe that's a reason why so a culture maybe that's a reason why so what's the solution well here your what's the solution well here your what's the solution well here your deliver is fine just do the hard work of deliver is fine just do the hard work of deliver is fine just do the hard work of wrestling through the text and finding wrestling through the text and finding wrestling through the text and finding the actual truth before you work on how the actual truth before you work on how the actual truth before you work on how to make the truth clear and understood to make the truth clear and understood to make the truth clear and understood and then finally let's spend some time and then finally let's spend some time and then finally let's spend some time in the quadrant we all want to be in and in the quadrant we all want to be in and in the quadrant we all want to be in and on good days we get in right powerful on good days we get in right powerful on good days we get in right powerful messages they are characteristic of messages they are characteristic of messages they are characteristic of growing churches they are clear and true growing churches they are clear and true growing churches they are clear and true it's a great idea a great delivery and it's a great idea a great delivery and it's a great idea a great delivery and they are memorable and profound so this they are memorable and profound so this they are memorable and profound so this is where you want to land and delivering is where you want to land and delivering is where you want to land and delivering sermons that are both clear and true sermons that are both clear and true sermons that are both clear and true doesn't guarantee your church will grow doesn't guarantee your church will grow doesn't guarantee your church will grow but it does position you to grow but it does position you to grow but it does position you to grow preachers who produce powerful messages preachers who produce powerful messages preachers who produce powerful messages that usher in life change have done the that usher in life change have done the that usher in life change have done the hard work of doing the studying hard work of doing the studying hard work of doing the studying wrestling with the text and also wrestling with the text and also wrestling with the text and also spending probably just as much time spending probably just as much time spending probably just as much time wrestling through how to make the idea wrestling through how to make the idea wrestling through how to make the idea clear and relevant to their listeners clear and relevant to their listeners clear and relevant to their listeners lives now this is the sweet spot right lives now this is the sweet spot right lives now this is the sweet spot right this is where all of us want to be and this is where all of us want to be and this is where all of us want to be and growing churches land there pretty much growing churches land there pretty much growing churches land there pretty much every weekend or at least more weekends every weekend or at least more weekends every weekend or at least more weekends than not so delivering both true and than not so delivering both true and than not so delivering both true and clear sermons is a place where you can clear sermons is a place where you can clear sermons is a place where you can position yourself to grow in other words

  18. position yourself to grow in other words position yourself to grow in other words what you're doing is you're removing the what you're doing is you're removing the what you're doing is you're removing the obstacles that could be in your way as a obstacles that could be in your way as a obstacles that could be in your way as a communicator to communicate clearly and communicator to communicate clearly and communicator to communicate clearly and powerfully with the world that you're powerfully with the world that you're powerfully with the world that you're trying to reach preachers who produce trying to reach preachers who produce trying to reach preachers who produce powerful messages as a rule have done powerful messages as a rule have done powerful messages as a rule have done the hard work of studying wrestling with the hard work of studying wrestling with the hard work of studying wrestling with the text and also working so hard on the text and also working so hard on the text and also working so hard on their delivery they're always getting their delivery they're always getting their delivery they're always getting better they're delivering the message in better they're delivering the message in better they're delivering the message in advance they're asking for feedback and advance they're asking for feedback and advance they're asking for feedback and that is what you need to do now if you that is what you need to do now if you that is what you need to do now if you want to hack here's a hack for you one want to hack here's a hack for you one want to hack here's a hack for you one of the best things you can do is ask a of the best things you can do is ask a of the best things you can do is ask a better Communicator to critique your better Communicator to critique your better Communicator to critique your message all right you want to do that message all right you want to do that message all right you want to do that I've gone to some of the best I've gone to some of the best I've gone to some of the best communicators I know and I've asked them communicators I know and I've asked them communicators I know and I've asked them can you give me honest even hurtful can you give me honest even hurtful can you give me honest even hurtful feedback on what I've done and they'll feedback on what I've done and they'll feedback on what I've done and they'll tell me and I'll tell you sometimes it's tell me and I'll tell you sometimes it's tell me and I'll tell you sometimes it's like o got to lick my wounds I thought like o got to lick my wounds I thought like o got to lick my wounds I thought it was better than it was but that's how it was better than it was but that's how it was better than it was but that's how you can grow and that means you got to you can grow and that means you got to you can grow and that means you got to be working on your craft not in your be working on your craft not in your be working on your craft not in your craft it also means you have to work far craft it also means you have to work far craft it also means you have to work far enough ahead and the pros always do that enough ahead and the pros always do that enough ahead and the pros always do that that you have internalized your message that you have internalized your message that you have internalized your message enough to really make eye contact and enough to really make eye contact and enough to really make eye contact and give what really feels like like and is give what really feels like like and is give what really feels like like and is a natural delivery to your message and a natural delivery to your message and a natural delivery to your message and if you do this if you do that hard work if you do this if you do that hard work if you do this if you do that hard work a compelling powerful idea and a great a compelling powerful idea and a great a compelling powerful idea and a great delivery then you are on the road to delivery then you are on the road to delivery then you are on the road to delivering powerful messages that are delivering powerful messages that are delivering powerful messages that are grounded in truth and are very clear and grounded in truth and are very clear and grounded in truth and are very clear and that can help lead you and your church that can help lead you and your church that can help lead you and your church into growth so we have covered a lot and into growth so we have covered a lot and into growth so we have covered a lot and I get it you might be saying this is I get it you might be saying this is I get it you might be saying this is great Carrie but do you have any idea great Carrie but do you have any idea great Carrie but do you have any idea how busy I am I don't have time to

  19. how busy I am I don't have time to how busy I am I don't have time to research my sermons thoroughly or to research my sermons thoroughly or to research my sermons thoroughly or to work through the time it takes to make work through the time it takes to make work through the time it takes to make my ideas clear and comprehensible let my ideas clear and comprehensible let my ideas clear and comprehensible let alone work on my alone work on my alone work on my delivery so I want to challenge you I delivery so I want to challenge you I delivery so I want to challenge you I want to encourage you to dig deep how want to encourage you to dig deep how want to encourage you to dig deep how could you build in more time so here's could you build in more time so here's could you build in more time so here's how I started I want to give you a how I started I want to give you a how I started I want to give you a couple of quick hacks chances are you're couple of quick hacks chances are you're couple of quick hacks chances are you're not preaching 52 Sundays a year there's not preaching 52 Sundays a year there's not preaching 52 Sundays a year there's 52 weeks in a year you're not preaching 52 weeks in a year you're not preaching 52 weeks in a year you're not preaching all of them I hope you're not if not all of them I hope you're not if not all of them I hope you're not if not that's step one Don't Preach all of them that's step one Don't Preach all of them that's step one Don't Preach all of them okay but most of you aren't so the next okay but most of you aren't so the next okay but most of you aren't so the next time you have a week off don't take a time you have a week off don't take a time you have a week off don't take a week off from writing write a message week off from writing write a message week off from writing write a message anyway then you're one week ahead if you anyway then you're one week ahead if you anyway then you're one week ahead if you do that for the course of a year it's do that for the course of a year it's do that for the course of a year it's not that hard to be two to four weeks not that hard to be two to four weeks not that hard to be two to four weeks ahead at the end of a year you might ahead at the end of a year you might ahead at the end of a year you might even be six to eight weeks ahead another even be six to eight weeks ahead another even be six to eight weeks ahead another option you're like okay I don't really option you're like okay I don't really option you're like okay I don't really know whether I can do that I got to know whether I can do that I got to know whether I can do that I got to preach a lot and I'm so busy well bring preach a lot and I'm so busy well bring preach a lot and I'm so busy well bring in a guest preacher a few times a year in a guest preacher a few times a year in a guest preacher a few times a year or maybe use a video message they're or maybe use a video message they're or maybe use a video message they're around and they're free uh a third around and they're free uh a third around and they're free uh a third option put extra commitments on hold for option put extra commitments on hold for option put extra commitments on hold for a few weeks and then hustle to get ahead a few weeks and then hustle to get ahead a few weeks and then hustle to get ahead on your sermon just take no extra on your sermon just take no extra on your sermon just take no extra meetings outside meetings and that way meetings outside meetings and that way meetings outside meetings and that way you've got some time to prep in advance you've got some time to prep in advance you've got some time to prep in advance and let your messages marinate now I and let your messages marinate now I and let your messages marinate now I know how hard this is and I pushed back know how hard this is and I pushed back know how hard this is and I pushed back too when I was working week to week I'm too when I was working week to week I'm too when I was working week to week I'm like I got a million reasons why I can't like I got a million reasons why I can't like I got a million reasons why I can't work ahead but you got to know you can work ahead but you got to know you can work ahead but you got to know you can do it I did it you can do it and you're do it I did it you can do it and you're do it I did it you can do it and you're going to do one of the most important going to do one of the most important going to do one of the most important things you can do invest in your things you can do invest in your things you can do invest in your communication skills so let's recap communication skills so let's recap communication skills so let's recap here's what the four different

  20. here's what the four different here's what the four different approaches to preaching produce approaches to preaching produce approaches to preaching produce combining a bad idea and a bad delivery combining a bad idea and a bad delivery combining a bad idea and a bad delivery gets you an irrelevant talk in a dying gets you an irrelevant talk in a dying gets you an irrelevant talk in a dying Church the combination of a great idea Church the combination of a great idea Church the combination of a great idea and a bad delivery produces an academic and a bad delivery produces an academic and a bad delivery produces an academic talk which leads to a stagnant Church a talk which leads to a stagnant Church a talk which leads to a stagnant Church a bad idea and a great delivery means you bad idea and a great delivery means you bad idea and a great delivery means you end up with a trivial talk which leads end up with a trivial talk which leads end up with a trivial talk which leads you to a shallow church and finally what you to a shallow church and finally what you to a shallow church and finally what we're all shooting for the combination we're all shooting for the combination we're all shooting for the combination of a great idea and a great message can of a great idea and a great message can of a great idea and a great message can lead to a growing church so all of this lead to a growing church so all of this lead to a growing church so all of this is in the sermon impact Matrix I'd love is in the sermon impact Matrix I'd love is in the sermon impact Matrix I'd love to get that into your hands uh have a to get that into your hands uh have a to get that into your hands uh have a look at the show notes and I hope this look at the show notes and I hope this look at the show notes and I hope this teaching has been helpful I'd love your teaching has been helpful I'd love your teaching has been helpful I'd love your feedback on social I'm car newoff on feedback on social I'm car newoff on feedback on social I'm car newoff on most channels or shoot us a note at kry most channels or shoot us a note at kry most channels or shoot us a note at kry carne hof.com now if you want more help carne hof.com now if you want more help carne hof.com now if you want more help in becoming a clear and compelling in becoming a clear and compelling in becoming a clear and compelling preacher or Communicator a great step preacher or Communicator a great step preacher or Communicator a great step forward it's one click away what would forward it's one click away what would forward it's one click away what would it look like for you to truly transform it look like for you to truly transform it look like for you to truly transform your sermon prep your delivery and the your sermon prep your delivery and the your sermon prep your delivery and the impact that your message has on Sunday impact that your message has on Sunday impact that your message has on Sunday morning what if you were confident morning what if you were confident morning what if you were confident before you got into the pulpit that the before you got into the pulpit that the before you got into the pulpit that the message Mage was going to connect that's message Mage was going to connect that's message Mage was going to connect that's the exact reason that Mark Clark and I the exact reason that Mark Clark and I the exact reason that Mark Clark and I created the art of preaching to equip created the art of preaching to equip created the art of preaching to equip you with everything you need to Be an you with everything you need to Be an you with everything you need to Be an Effective preacher and Communicator Effective preacher and Communicator Effective preacher and Communicator whether you want to ditch your notes for whether you want to ditch your notes for whether you want to ditch your notes for good I show you how to do that how to good I show you how to do that how to good I show you how to do that how to find meaningful pieces of scripture to find meaningful pieces of scripture to find meaningful pieces of scripture to preach about because you know there's a preach about because you know there's a preach about because you know there's a lot of text how to craft bottom lines lot of text how to craft bottom lines lot of text how to craft bottom lines that people will remember and apply to that people will remember and apply to that people will remember and apply to their lives and how to prep sermons week their lives and how to prep sermons week their lives and how to prep sermons week after week without hitting writer block after week without hitting writer block after week without hitting writer block or burning out the art of preaching has

  21. or burning out the art of preaching has or burning out the art of preaching has strategies and insights for you to strategies and insights for you to strategies and insights for you to preach engaging life-changing sermons preach engaging life-changing sermons preach engaging life-changing sermons The material has been used and trusted The material has been used and trusted The material has been used and trusted by over 3,000 pastors from churches of by over 3,000 pastors from churches of by over 3,000 pastors from churches of all different sizes and denominations all different sizes and denominations all different sizes and denominations and it's proven to work you can learn and it's proven to work you can learn and it's proven to work you can learn more by clicking the link of the more by clicking the link of the more by clicking the link of the description in this episode or by description in this episode or by description in this episode or by visiting the artof preaching.com that's visiting the artof preaching.com that's visiting the artof preaching.com that's the artof preaching course.com just the artof preaching course.com just the artof preaching course.com just click the link in the description of click the link in the description of click the link in the description of this episode wherever you're tuning in this episode wherever you're tuning in this episode wherever you're tuning in one last note join me and Patrick lenion one last note join me and Patrick lenion one last note join me and Patrick lenion in the art of leadership academy August in the art of leadership academy August in the art of leadership academy August 8th 100% included in your membership you 8th 100% included in your membership you 8th 100% included in your membership you can go to the artof leadership can go to the artof leadership can go to the artof leadership academy.com and check out what's academy.com and check out what's academy.com and check out what's happening at Outreach and backto church happening at Outreach and backto church happening at Outreach and backto church Sunday there's a movement going on you Sunday there's a movement going on you Sunday there's a movement going on you can get your church involved today at can get your church involved today at can get your church involved today at back tooch church.com coming up on the back tooch church.com coming up on the back tooch church.com coming up on the podcast we've got Mark sers Charles doig podcast we've got Mark sers Charles doig podcast we've got Mark sers Charles doig NT Wright Lisa Turk Sharon McMahon Chuck NT Wright Lisa Turk Sharon McMahon Chuck NT Wright Lisa Turk Sharon McMahon Chuck deg Gro and a whole lot more coming up deg Gro and a whole lot more coming up deg Gro and a whole lot more coming up and I hope this episode has helped you and I hope this episode has helped you and I hope this episode has helped you identify and break a growth barrier identify and break a growth barrier identify and break a growth barrier you're facing we catch you next time on you're facing we catch you next time on you're facing we catch you next time on the podcast

Summary

This episode focuses on improving communication skills, introducing the "Sermon Impact Matrix" to assess and enhance preaching effectiveness. The concepts discussed are applicable to all leaders, not just those in ministry, as clear communication is vital for organizational growth and leadership success. The takeaway is to actively use the matrix and consider joining a live coaching call with Patrick Lencioni for further development.

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