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Church Leaders February 27, 2025 16m

100X Your Church's Evangelism Effectiveness

Read full transcript 11 segments
  1. so by now you probably heard the so by now you probably heard the shocking statistic that only 1% 1% of us shocking statistic that only 1% 1% of us shocking statistic that only 1% 1% of us pastors say they church is quote very pastors say they church is quote very pastors say they church is quote very effective at evangelism and I think that effective at evangelism and I think that effective at evangelism and I think that means and this is really close to my means and this is really close to my means and this is really close to my heart that evangelism is on life support heart that evangelism is on life support heart that evangelism is on life support in a lot of American churches like maybe in a lot of American churches like maybe in a lot of American churches like maybe 99% but the question then becomes well 99% but the question then becomes well 99% but the question then becomes well what should you do about it and what should you do about it and what should you do about it and evangelism is a complex issue but that evangelism is a complex issue but that evangelism is a complex issue but that doesn't mean that there is nothing you doesn't mean that there is nothing you doesn't mean that there is nothing you can do about it in fact I think there can do about it in fact I think there can do about it in fact I think there are five key things church leaders can are five key things church leaders can are five key things church leaders can do that can potentially exponentially do that can potentially exponentially do that can potentially exponentially improve the Outreach effort at your improve the Outreach effort at your improve the Outreach effort at your church and that's what I want to talk church and that's what I want to talk church and that's what I want to talk about so let's dive about so let's dive about so let's dive [Music] [Music] [Music] in so the question becomes well what do in so the question becomes well what do in so the question becomes well what do you do about it how can you actually you do about it how can you actually you do about it how can you actually exponentially improve evangelism at your exponentially improve evangelism at your exponentially improve evangelism at your church so watch some math as we try to church so watch some math as we try to church so watch some math as we try to figure it out and the first thing you figure it out and the first thing you figure it out and the first thing you can do is stop making evangelism the the can do is stop making evangelism the the can do is stop making evangelism the the job of the lead Pastor so as much as the job of the lead Pastor so as much as the job of the lead Pastor so as much as the Reformation itself was about moving away Reformation itself was about moving away Reformation itself was about moving away from a professionalized clergy and from a professionalized clergy and from a professionalized clergy and moving Ministry back into the body of moving Ministry back into the body of moving Ministry back into the body of Christ the contemporary church has done Christ the contemporary church has done Christ the contemporary church has done a pretty good job of effectively a pretty good job of effectively a pretty good job of effectively delegating most Ministry and most delegating most Ministry and most delegating most Ministry and most evangelism back to the church staff in evangelism back to the church staff in evangelism back to the church staff in other words not my job your job you other words not my job your job you other words not my job your job you people on the stage you people with the people on the stage you people with the people on the stage you people with the microphone that's kind of your microphone that's kind of your microphone that's kind of your responsibility and a lot of churches responsibility and a lot of churches responsibility and a lot of churches have opted out of this idea that it have opted out of this idea that it have opted out of this idea that it belongs to everybody but think about belongs to everybody but think about belongs to everybody but think about this okay this okay this okay if the lead Pastor is the only one who

  2. if the lead Pastor is the only one who if the lead Pastor is the only one who is seen to be responsible for outreach is seen to be responsible for outreach is seen to be responsible for outreach at the church then the church's Outreach at the church then the church's Outreach at the church then the church's Outreach is going to suffer right well it's is going to suffer right well it's is going to suffer right well it's critical to have sharable weekend critical to have sharable weekend critical to have sharable weekend messages and yes the lead Pastor has to messages and yes the lead Pastor has to messages and yes the lead Pastor has to be on board but even effective preachers be on board but even effective preachers be on board but even effective preachers and people who are engaged in the and people who are engaged in the and people who are engaged in the personal art of evangelism and personal art of evangelism and personal art of evangelism and well-designed services can't make up for well-designed services can't make up for well-designed services can't make up for lack of ownership of evangelism by the lack of ownership of evangelism by the lack of ownership of evangelism by the entire body of Christ by the whole entire body of Christ by the whole entire body of Christ by the whole church so if evangelism is only the lead church so if evangelism is only the lead church so if evangelism is only the lead pastor's job then it's a job that can pastor's job then it's a job that can pastor's job then it's a job that can never effectively be done so think about never effectively be done so think about never effectively be done so think about this okay evangelism actually belongs to this okay evangelism actually belongs to this okay evangelism actually belongs to the entire church to the entire body of the entire church to the entire body of the entire church to the entire body of Christ and when people see it as their Christ and when people see it as their Christ and when people see it as their privilege and their responsibility privilege and their responsibility privilege and their responsibility evangelism starts to strive so do the evangelism starts to strive so do the evangelism starts to strive so do the math with me for just a moment okay math with me for just a moment okay math with me for just a moment okay let's say for easy math you've got a let's say for easy math you've got a let's say for easy math you've got a church of a 100 that's an average siiz church of a 100 that's an average siiz church of a 100 that's an average siiz Church in America if all 100 people Church in America if all 100 people Church in America if all 100 people realize that they play a role in sharing realize that they play a role in sharing realize that they play a role in sharing their faith with others that potentially their faith with others that potentially their faith with others that potentially makes you a hundred times more effective makes you a hundred times more effective makes you a hundred times more effective than if it all rests on the lead Pastor than if it all rests on the lead Pastor than if it all rests on the lead Pastor that's pretty simple math right and it's that's pretty simple math right and it's that's pretty simple math right and it's not a joke you have a 100 people engaged not a joke you have a 100 people engaged not a joke you have a 100 people engaged rather than one person engaged that's rather than one person engaged that's rather than one person engaged that's 100x potential now I'm going to share 100x potential now I'm going to share 100x potential now I'm going to share four more ideas in this video but if you four more ideas in this video but if you four more ideas in this video but if you want step-by-step strategies to really want step-by-step strategies to really want step-by-step strategies to really transform what evangelism looks like at transform what evangelism looks like at transform what evangelism looks like at your church I've got something called your church I've got something called your church I've got something called The Art of reaching it's a course that

  3. The Art of reaching it's a course that The Art of reaching it's a course that I've co-developed with Mark Clark one of I've co-developed with Mark Clark one of I've co-developed with Mark Clark one of the best communicators and a guy who's the best communicators and a guy who's the best communicators and a guy who's extremely effective at evangelism in it extremely effective at evangelism in it extremely effective at evangelism in it you're going to get a game plan to you're going to get a game plan to you're going to get a game plan to increase the number of new visitors that increase the number of new visitors that increase the number of new visitors that your church sees each week and you can your church sees each week and you can your church sees each week and you can check out the link in the description so check out the link in the description so check out the link in the description so anyway that's step one move it beyond anyway that's step one move it beyond anyway that's step one move it beyond the lead Pastor to the entire church the lead Pastor to the entire church the lead Pastor to the entire church church of 100 get 100x more church of 100 get 100x more church of 100 get 100x more Effectiveness overnight now what's the Effectiveness overnight now what's the Effectiveness overnight now what's the second thing you can do well you got to second thing you can do well you got to second thing you can do well you got to move evangelism off the lead pastor but move evangelism off the lead pastor but move evangelism off the lead pastor but also from a one-day experience to a 7 also from a one-day experience to a 7 also from a one-day experience to a 7 day a week experience so we've already day a week experience so we've already day a week experience so we've already seen the potential for a church of a 100 seen the potential for a church of a 100 seen the potential for a church of a 100 to become a 100 times more effective by to become a 100 times more effective by to become a 100 times more effective by sharing the privilege of evangelism with sharing the privilege of evangelism with sharing the privilege of evangelism with the whole church obviously inviting the whole church obviously inviting the whole church obviously inviting friends to the weekend service will be friends to the weekend service will be friends to the weekend service will be one of the best and easiest ways to one of the best and easiest ways to one of the best and easiest ways to connect people to your church and connect people to your church and connect people to your church and ultimately with Jesus but but if you ultimately with Jesus but but if you ultimately with Jesus but but if you prepare your congregation to start prepare your congregation to start prepare your congregation to start sharing their faith with family with sharing their faith with family with sharing their faith with family with friends with neighbors and co-workers friends with neighbors and co-workers friends with neighbors and co-workers during the week you have increased your during the week you have increased your during the week you have increased your Effectiveness by a further factor of Effectiveness by a further factor of Effectiveness by a further factor of seven so think about this if 100 people seven so think about this if 100 people seven so think about this if 100 people are sharing their faith in the es and are sharing their faith in the es and are sharing their faith in the es and flows of everyday life you're now flows of everyday life you're now flows of everyday life you're now potentially up to 700x more effective potentially up to 700x more effective potentially up to 700x more effective than just sharing the gospel on one hour than just sharing the gospel on one hour than just sharing the gospel on one hour on a Sunday morning with the lead Pastor on a Sunday morning with the lead Pastor on a Sunday morning with the lead Pastor all right you got to distrib distribute all right you got to distrib distribute all right you got to distrib distribute this you got to get people out there this you got to get people out there this you got to get people out there sharing their faith on a regular basis sharing their faith on a regular basis sharing their faith on a regular basis and if you're wondering how the early

  4. and if you're wondering how the early and if you're wondering how the early church grew right daily God added to church grew right daily God added to church grew right daily God added to their number those who are being saved their number those who are being saved their number those who are being saved it was simply this mobilizing the entire it was simply this mobilizing the entire it was simply this mobilizing the entire body of Christ 7 days a week that's body of Christ 7 days a week that's body of Christ 7 days a week that's exactly what happened so if you wonder exactly what happened so if you wonder exactly what happened so if you wonder what's happening in the small percentage what's happening in the small percentage what's happening in the small percentage of churches growing with high conversion of churches growing with high conversion of churches growing with high conversion growth it's that it's because people not growth it's that it's because people not growth it's that it's because people not just the pastor own the mission of just the pastor own the mission of just the pastor own the mission of evangelism and they own it 7 days a week evangelism and they own it 7 days a week evangelism and they own it 7 days a week so if you're looking for practical so if you're looking for practical so if you're looking for practical examples you can learn a lot more about examples you can learn a lot more about examples you can learn a lot more about how to equip your entire church for how to equip your entire church for how to equip your entire church for evangelism from the church of 1122 and evangelism from the church of 1122 and evangelism from the church of 1122 and the Lutheran Church of Hope I sat down the Lutheran Church of Hope I sat down the Lutheran Church of Hope I sat down with Mike householder and Joby Martin with Mike householder and Joby Martin with Mike householder and Joby Martin had a great conversation with them and had a great conversation with them and had a great conversation with them and we talked about it on my leadership we talked about it on my leadership we talked about it on my leadership podcast so we'll share a link in the podcast so we'll share a link in the podcast so we'll share a link in the comments Okay the third thing you can do comments Okay the third thing you can do comments Okay the third thing you can do is you can find and fuel people with the is you can find and fuel people with the is you can find and fuel people with the spiritual gift of evangelism so so maybe spiritual gift of evangelism so so maybe spiritual gift of evangelism so so maybe you're thinking well I'm sure some you're thinking well I'm sure some you're thinking well I'm sure some congregations might be able to get congregations might be able to get congregations might be able to get everybody involved in evangelism but not everybody involved in evangelism but not everybody involved in evangelism but not our church well like you're saying our church well like you're saying our church well like you're saying there's no way everyone's going to tell there's no way everyone's going to tell there's no way everyone's going to tell everybody about Jesus and I'll be honest everybody about Jesus and I'll be honest everybody about Jesus and I'll be honest you're partially correct okay you may you're partially correct okay you may you're partially correct okay you may not get 100% participation but if you not get 100% participation but if you not get 100% participation but if you never cast a vision for evangelism never cast a vision for evangelism never cast a vision for evangelism you'll likely get what not 100% you'll likely get what not 100% you'll likely get what not 100% participation 0% participation if you participation 0% participation if you participation 0% participation if you drill a little deeper though you'll drill a little deeper though you'll drill a little deeper though you'll realize that well some people might be realize that well some people might be realize that well some people might be hesitant to share their faith there's a hesitant to share their faith there's a hesitant to share their faith there's a very small percentage of people who both very small percentage of people who both very small percentage of people who both love to share the hope of Jesus and

  5. love to share the hope of Jesus and love to share the hope of Jesus and they're great at it okay they're they're great at it okay they're they're great at it okay they're fantastic at it studies reveal that fantastic at it studies reveal that fantastic at it studies reveal that maybe 1% of Christians claim to have the maybe 1% of Christians claim to have the maybe 1% of Christians claim to have the gift of evangelism I actually think the gift of evangelism I actually think the gift of evangelism I actually think the real number is a little bit higher real number is a little bit higher real number is a little bit higher because churches haven't taught on this because churches haven't taught on this because churches haven't taught on this some people are like well I love talking some people are like well I love talking some people are like well I love talking to my neighbors they don't realize that to my neighbors they don't realize that to my neighbors they don't realize that they have the gift of evangelism so they have the gift of evangelism so they have the gift of evangelism so official studies say 1% of Christians official studies say 1% of Christians official studies say 1% of Christians claim they have the gift of evangelism claim they have the gift of evangelism claim they have the gift of evangelism but I think it could be potentially but I think it could be potentially but I think it could be potentially higher so what you want to do is you higher so what you want to do is you higher so what you want to do is you want to find the people who are great at want to find the people who are great at want to find the people who are great at sharing their faith and you want to find sharing their faith and you want to find sharing their faith and you want to find them you want to fuel them that's what them you want to fuel them that's what them you want to fuel them that's what you want to do so what you want to do is you want to do so what you want to do is you want to do so what you want to do is you want to encourage them and say Hey you want to encourage them and say Hey you want to encourage them and say Hey you do a great job inviting people to you do a great job inviting people to you do a great job inviting people to this church you seem to be a natural this church you seem to be a natural this church you seem to be a natural added but if even only a single digigit added but if even only a single digigit added but if even only a single digigit percentage of people in your church have percentage of people in your church have percentage of people in your church have the spiritual gift of evangelism it's the spiritual gift of evangelism it's the spiritual gift of evangelism it's still really important to do it because still really important to do it because still really important to do it because now you can activate that gift and if now you can activate that gift and if now you can activate that gift and if one person is sharing their faith and one person is sharing their faith and one person is sharing their faith and one person is inviting people to your one person is inviting people to your one person is inviting people to your church you're going to see a change so church you're going to see a change so church you're going to see a change so I'll give you a personal example one of I'll give you a personal example one of I'll give you a personal example one of my good personal friends I've known for my good personal friends I've known for my good personal friends I've known for over 20 years I think she has the over 20 years I think she has the over 20 years I think she has the spiritual gift of evangelism she walks spiritual gift of evangelism she walks spiritual gift of evangelism she walks into a room can be a room full of into a room can be a room full of into a room can be a room full of strangers she lights up and she can talk strangers she lights up and she can talk strangers she lights up and she can talk to them about their faith I don't know I to them about their faith I don't know I to them about their faith I don't know I think she's better at it than I am okay think she's better at it than I am okay think she's better at it than I am okay but she just finds conversations about but she just finds conversations about but she just finds conversations about Jesus naturally inspiring and she's not Jesus naturally inspiring and she's not Jesus naturally inspiring and she's not awkward about it not one of these people awkward about it not one of these people awkward about it not one of these people that makes you feel weird because they

  6. that makes you feel weird because they that makes you feel weird because they just talked about their spirituality I just talked about their spirituality I just talked about their spirituality I think she's better at it than most think she's better at it than most think she's better at it than most preachers so I had her write an article preachers so I had her write an article preachers so I had her write an article about it for my blog you can click the about it for my blog you can click the about it for my blog you can click the link to it below her name is Rose and I link to it below her name is Rose and I link to it below her name is Rose and I also interview her about it and uh again also interview her about it and uh again also interview her about it and uh again we've got links below that can help you we've got links below that can help you we've got links below that can help you access what she does she's just natural access what she does she's just natural access what she does she's just natural at it she's got the spiritual gift of at it she's got the spiritual gift of at it she's got the spiritual gift of evangelism and she's invited a ton of evangelism and she's invited a ton of evangelism and she's invited a ton of people to our church so what you want to people to our church so what you want to people to our church so what you want to do is you want to get behind people like do is you want to get behind people like do is you want to get behind people like rose you want to name the gift you want rose you want to name the gift you want rose you want to name the gift you want to encourage them you want to give them to encourage them you want to give them to encourage them you want to give them easy invite tools like here's a really easy invite tools like here's a really easy invite tools like here's a really cool post you can share with your cool post you can share with your cool post you can share with your friends here's a card you can give to friends here's a card you can give to friends here's a card you can give to somebody to our next series etc etc so somebody to our next series etc etc so somebody to our next series etc etc so you want to find it you want to fuel it you want to find it you want to fuel it you want to find it you want to fuel it okay fourth thing you can do is okay fourth thing you can do is okay fourth thing you can do is encourage new people to invite other new encourage new people to invite other new encourage new people to invite other new people so there's a little secret that people so there's a little secret that people so there's a little secret that nobody really thinks about nearly enough nobody really thinks about nearly enough nobody really thinks about nearly enough behind evangelism your best inviters are behind evangelism your best inviters are behind evangelism your best inviters are not just the people with the spiritual not just the people with the spiritual not just the people with the spiritual gift of evangelism they're new people or gift of evangelism they're new people or gift of evangelism they're new people or to put it differently new people are the to put it differently new people are the to put it differently new people are the best people to invite other new people best people to invite other new people best people to invite other new people so think about it just break this down so think about it just break this down so think about it just break this down okay new people are most likely to be okay new people are most likely to be okay new people are most likely to be connected to a network of friends and connected to a network of friends and connected to a network of friends and family who don't yet attend your church family who don't yet attend your church family who don't yet attend your church so when a new person arrives and they so when a new person arrives and they so when a new person arrives and they have an Encounter With Jesus they're in have an Encounter With Jesus they're in have an Encounter With Jesus they're in a perfect position to share it with a perfect position to share it with a perfect position to share it with dozens of people who don't know about dozens of people who don't know about dozens of people who don't know about Jesus or attend your church right think Jesus or attend your church right think Jesus or attend your church right think about this in the same way you tell your

  7. about this in the same way you tell your about this in the same way you tell your friends about a great new restaurant you friends about a great new restaurant you friends about a great new restaurant you visited or a resort a place that you visited or a resort a place that you visited or a resort a place that you vacationed at you come home it's like vacationed at you come home it's like vacationed at you come home it's like this was amazing it was the best thing this was amazing it was the best thing this was amazing it was the best thing ever I love the appetizers I love my ever I love the appetizers I love my ever I love the appetizers I love my main course or we have the best time main course or we have the best time main course or we have the best time they have the best beaches right you're they have the best beaches right you're they have the best beaches right you're kind of evangelizing about a restaurant kind of evangelizing about a restaurant kind of evangelizing about a restaurant or a resort or a place that you stayed or a resort or a place that you stayed or a resort or a place that you stayed at new people are perfect position to at new people are perfect position to at new people are perfect position to share the news about their faith with share the news about their faith with share the news about their faith with their friends who don't yet go to church their friends who don't yet go to church their friends who don't yet go to church if they get excited about Jesus they're if they get excited about Jesus they're if they get excited about Jesus they're going to tell their friends so this is going to tell their friends so this is going to tell their friends so this is really simple don't miss it give them really simple don't miss it give them really simple don't miss it give them permission to share their faith and permission to share their faith and permission to share their faith and resources to do it okay we are part of a resources to do it okay we are part of a resources to do it okay we are part of a church I led a church for over 20 years church I led a church for over 20 years church I led a church for over 20 years where uh we had the vast majority of where uh we had the vast majority of where uh we had the vast majority of people coming in who didn't have a people coming in who didn't have a people coming in who didn't have a church background and I can't tell you church background and I can't tell you church background and I can't tell you the number of times new attendees pulled the number of times new attendees pulled the number of times new attendees pulled me aside at our church they said in a me aside at our church they said in a me aside at our church they said in a pretty hushed voice hey we really like pretty hushed voice hey we really like pretty hushed voice hey we really like this church is it okay if we invite some this church is it okay if we invite some this church is it okay if we invite some of our friends here like I don't know of our friends here like I don't know of our friends here like I don't know what the rules are at this church and what the rules are at this church and what the rules are at this church and I'm like the rules we don't have any I'm like the rules we don't have any I'm like the rules we don't have any rules about that like we live for rules about that like we live for rules about that like we live for moments like this of course you can moments like this of course you can moments like this of course you can invite your friends but people don't invite your friends but people don't invite your friends but people don't know they have permission they think of know they have permission they think of know they have permission they think of the church as like some private club the church as like some private club the church as like some private club right I'm like totally invite your right I'm like totally invite your right I'm like totally invite your friends they're always welcome invite friends they're always welcome invite friends they're always welcome invite your family and then they do all right your family and then they do all right your family and then they do all right so try not to yell yes all right you can so try not to yell yes all right you can so try not to yell yes all right you can definitely invite your friends try to be definitely invite your friends try to be definitely invite your friends try to be composed but you want to tell them you composed but you want to tell them you composed but you want to tell them you want to give them permission absolutely want to give them permission absolutely want to give them permission absolutely everybody's welcome here bring them here everybody's welcome here bring them here everybody's welcome here bring them here how can I help you and of course when how can I help you and of course when how can I help you and of course when they bring that first new guest guess

  8. they bring that first new guest guess they bring that first new guest guess what this is the network effect that new what this is the network effect that new what this is the network effect that new guest has their own network of other guest has their own network of other guest has their own network of other people co-workers friends neighbors and people co-workers friends neighbors and people co-workers friends neighbors and soon you begin experiencing the network soon you begin experiencing the network soon you begin experiencing the network effect of more people inviting more effect of more people inviting more effect of more people inviting more people new people inviting new people people new people inviting new people people new people inviting new people which Sparks more people attending and which Sparks more people attending and which Sparks more people attending and more life transformation so beyond more life transformation so beyond more life transformation so beyond Sunday morning programs like Alpha have Sunday morning programs like Alpha have Sunday morning programs like Alpha have incredible ability like an unbelievable incredible ability like an unbelievable incredible ability like an unbelievable ability to spark a network effect of new ability to spark a network effect of new ability to spark a network effect of new people inviting new people you got to people inviting new people you got to people inviting new people you got to check it out it's just Alpha if you check it out it's just Alpha if you check it out it's just Alpha if you Google it you'll find it bottom line the Google it you'll find it bottom line the Google it you'll find it bottom line the best inviters to your church other than best inviters to your church other than best inviters to your church other than the people with the spiritual gift of the people with the spiritual gift of the people with the spiritual gift of evangelism will be new people you start evangelism will be new people you start evangelism will be new people you start getting uh a pocket of them and they getting uh a pocket of them and they getting uh a pocket of them and they will become your best inviters all right will become your best inviters all right will become your best inviters all right finally number five invest in your finally number five invest in your finally number five invest in your digital front door a lot of churches are digital front door a lot of churches are digital front door a lot of churches are decades behind the culture when it comes decades behind the culture when it comes decades behind the culture when it comes to the mindset around technology we live to the mindset around technology we live to the mindset around technology we live in a digital first culture how do we in a digital first culture how do we in a digital first culture how do we know that well you're watching this on know that well you're watching this on know that well you're watching this on YouTube right okay so many churches have YouTube right okay so many churches have YouTube right okay so many churches have a digital last approach to Ministry in a a digital last approach to Ministry in a a digital last approach to Ministry in a digital first culture so despite the digital first culture so despite the digital first culture so despite the pivot to online Ministry during covid pivot to online Ministry during covid pivot to online Ministry during covid which is years ago now many churches which is years ago now many churches which is years ago now many churches immediately reverted back to trying to immediately reverted back to trying to immediately reverted back to trying to fill rooms right right it's like all fill rooms right right it's like all fill rooms right right it's like all right CO's over we got to get the room right CO's over we got to get the room right CO's over we got to get the room full again because rooms weren't full uh full again because rooms weren't full uh full again because rooms weren't full uh even throttling I saw pastors do this even throttling I saw pastors do this even throttling I saw pastors do this and some people are still doing this I and some people are still doing this I and some people are still doing this I don't get it okay they're throttling or don't get it okay they're throttling or don't get it okay they're throttling or shutting down their digital Ministries

  9. shutting down their digital Ministries shutting down their digital Ministries so they can pack out their physical so they can pack out their physical so they can pack out their physical spaces and I want to scream why why are spaces and I want to scream why why are spaces and I want to scream why why are you doing this see a room full of people you doing this see a room full of people you doing this see a room full of people does not guarantee a fulfilled Mission does not guarantee a fulfilled Mission does not guarantee a fulfilled Mission full rooms don't mean fulfilled Mission full rooms don't mean fulfilled Mission full rooms don't mean fulfilled Mission particularly when everyone you want to particularly when everyone you want to particularly when everyone you want to reach is online if you have 100 people reach is online if you have 100 people reach is online if you have 100 people on Sunday you probably have a thousand on Sunday you probably have a thousand on Sunday you probably have a thousand people within a 30-minute drive maybe people within a 30-minute drive maybe people within a 30-minute drive maybe 10,000 people who don't know Jesus you 10,000 people who don't know Jesus you 10,000 people who don't know Jesus you have a thousand people in a room on have a thousand people in a room on have a thousand people in a room on Sunday you probably have a 100,000 Sunday you probably have a 100,000 Sunday you probably have a 100,000 people within a 30-minute Drive who people within a 30-minute Drive who people within a 30-minute Drive who don't know Jesus yeah your room might be don't know Jesus yeah your room might be don't know Jesus yeah your room might be packed but you might have 100,000 people packed but you might have 100,000 people packed but you might have 100,000 people who don't know Jesus with within a who don't know Jesus with within a who don't know Jesus with within a 30-minute Drive of your church so in the 30-minute Drive of your church so in the 30-minute Drive of your church so in the same way that you're going to search out same way that you're going to search out same way that you're going to search out a restaurant before eating at it or a restaurant before eating at it or a restaurant before eating at it or deeply Google a resort or check it out deeply Google a resort or check it out deeply Google a resort or check it out on social media before you book a on social media before you book a on social media before you book a vacation with your family every person vacation with your family every person vacation with your family every person who attends your church will have who attends your church will have who attends your church will have checked you out online before visiting checked you out online before visiting checked you out online before visiting in person so think about it this way in person so think about it this way in person so think about it this way your digital footprint is your new foyer your digital footprint is your new foyer your digital footprint is your new foyer so everything on your social media your so everything on your social media your so everything on your social media your YouTube presence your website your YouTube presence your website your YouTube presence your website your search results uh where you show up or search results uh where you show up or search results uh where you show up or how you show up on Google Maps you have how you show up on Google Maps you have how you show up on Google Maps you have to ensure that they are ready to to ensure that they are ready to to ensure that they are ready to introduce new guests to your church and introduce new guests to your church and introduce new guests to your church and ultimately to Jesus you got to optimize ultimately to Jesus you got to optimize ultimately to Jesus you got to optimize them every aspect of it I can't tell you them every aspect of it I can't tell you them every aspect of it I can't tell you the number of times I visited a Church the number of times I visited a Church the number of times I visited a Church website and had to dig like three pages website and had to dig like three pages website and had to dig like three pages in to find service times and locations in to find service times and locations in to find service times and locations most people don't have the patience to most people don't have the patience to most people don't have the patience to do it I'm a church leader so I do it but

  10. do it I'm a church leader so I do it but do it I'm a church leader so I do it but but the average person is like I don't but the average person is like I don't but the average person is like I don't know when they meet I'm not going to go know when they meet I'm not going to go know when they meet I'm not going to go right or they check out on Google to see right or they check out on Google to see right or they check out on Google to see that have you done this recently by the that have you done this recently by the that have you done this recently by the way check yourself out on Google Maps way check yourself out on Google Maps way check yourself out on Google Maps because 91s out of 10 your church will because 91s out of 10 your church will because 91s out of 10 your church will be marked as closed be marked as closed be marked as closed 99% of the time open for 1 hour on 99% of the time open for 1 hour on 99% of the time open for 1 hour on Sunday well if you got people in the Sunday well if you got people in the Sunday well if you got people in the office during the week don't you want office during the week don't you want office during the week don't you want people like calling you or checking you people like calling you or checking you people like calling you or checking you out or dropping by I mean maybe you do out or dropping by I mean maybe you do out or dropping by I mean maybe you do maybe you don't maybe you want to be maybe you don't maybe you want to be maybe you don't maybe you want to be open one hour a week if you're a open one hour a week if you're a open one hour a week if you're a restaurant you're open one hour a week A restaurant you're open one hour a week A restaurant you're open one hour a week A lot of people are going to go so your lot of people are going to go so your lot of people are going to go so your digital presence is your point of first digital presence is your point of first digital presence is your point of first contact with almost everybody you're contact with almost everybody you're contact with almost everybody you're going to reach and your social media is going to reach and your social media is going to reach and your social media is your first point of Ministry for your first point of Ministry for your first point of Ministry for everyone you come into contact with everyone you come into contact with everyone you come into contact with building an effective online presence building an effective online presence building an effective online presence isn't about investing like this huge isn't about investing like this huge isn't about investing like this huge budget and Staffing nearly as much as it budget and Staffing nearly as much as it budget and Staffing nearly as much as it is about investing your mind and your is about investing your mind and your is about investing your mind and your heart into what you're already doing heart into what you're already doing heart into what you're already doing online if you have a small Church you online if you have a small Church you online if you have a small Church you got jenz who will volunteer set it all got jenz who will volunteer set it all got jenz who will volunteer set it all up for you the budget and Staffing can up for you the budget and Staffing can up for you the budget and Staffing can grow as you grow but what matters most grow as you grow but what matters most grow as you grow but what matters most is that you realize that the people God is that you realize that the people God is that you realize that the people God invites to be part of your ministry are invites to be part of your ministry are invites to be part of your ministry are going to meet you on your online going to meet you on your online going to meet you on your online channels long before they meet your channels long before they meet your channels long before they meet your parking team on a Sunday morning all parking team on a Sunday morning all parking team on a Sunday morning all right all right so now you got a few right all right so now you got a few right all right so now you got a few ideas to think about as I mentioned ideas to think about as I mentioned ideas to think about as I mentioned earlier if you want to go deeper go earlier if you want to go deeper go earlier if you want to go deeper go check out the art of reaching course check out the art of reaching course check out the art of reaching course okay from creating a culture where okay from creating a culture where okay from creating a culture where people are excited to invite their people are excited to invite their people are excited to invite their family and friends to making a big family and friends to making a big family and friends to making a big impact online that leads to in-person impact online that leads to in-person impact online that leads to in-person engagement right down to like mastering

  11. engagement right down to like mastering engagement right down to like mastering your guest experience we got a lot on your guest experience we got a lot on your guest experience we got a lot on that you'll be set with an effective that you'll be set with an effective that you'll be set with an effective evangelism and Outreach strategy from evangelism and Outreach strategy from evangelism and Outreach strategy from creating a culture where people are creating a culture where people are creating a culture where people are excited to invite their family and excited to invite their family and excited to invite their family and friends to making a big impact online friends to making a big impact online friends to making a big impact online that leads to in-person engagement right that leads to in-person engagement right that leads to in-person engagement right down to mastering your guest experience down to mastering your guest experience down to mastering your guest experience you'll be set with an effective you'll be set with an effective you'll be set with an effective evangelism and Outreach strategy that'll evangelism and Outreach strategy that'll evangelism and Outreach strategy that'll make a bigger impact on your community make a bigger impact on your community make a bigger impact on your community so these are just a few of the results so these are just a few of the results so these are just a few of the results you'll see when you check out the art of you'll see when you check out the art of you'll see when you check out the art of reaching in the description for this reaching in the description for this reaching in the description for this video if you'd like to see evangelism video if you'd like to see evangelism video if you'd like to see evangelism flourish at your church here's the flourish at your church here's the flourish at your church here's the bottom line people are searching for bottom line people are searching for bottom line people are searching for love they're searching for meaning for love they're searching for meaning for love they're searching for meaning for Hope for forgiveness when a church Hope for forgiveness when a church Hope for forgiveness when a church realizes is that and positions itself realizes is that and positions itself realizes is that and positions itself accordingly Everything Changes

Summary

This message addresses the alarming statistic of only 1% of pastors finding their churches effective at evangelism. It argues that evangelism should not be solely the responsibility of the lead pastor but rather the entire church body. The practical takeaway is that when every member views evangelism as their privilege and responsibility, outreach efforts will significantly improve.

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