Practical Social Media Practices for Your Church | Karis Hortin

[Music] [Music] random person decided to DM us to tell random person decided to DM us to tell random person decided to DM us to tell us hey like that post meant a lot so us hey like that post meant a lot so us hey like that post meant a lot so it's a Ministry like you are changing it's a Ministry like you are changing it's a Ministry like you are changing lives when you choose to use lives when you choose to use lives when you choose to use um this platform as I'm in Ministry um this platform as I'm in Ministry um this platform as I'm in Ministry rather than just that little board to rather than just that little board to rather than just that little board to say contractor is why I make them wait say contractor is why I make them wait say contractor is why I make them wait to come into your building why not go to come into your building why not go to come into your building why not go ahead and do ministry out there right ahead and do ministry out there right ahead and do ministry out there right now now now and then if they want to and then if they want to and then if they want to they can come and visit you in person they can come and visit you in person they can come and visit you in person welcome to season three episode seven of welcome to season three episode seven of welcome to season three episode seven of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the podcast and I'm one of the digital podcast and I'm one of the digital podcast and I'm one of the digital strategy coaches with the missional strategy coaches with the missional strategy coaches with the missional marketing team our goal with this marketing team our goal with this marketing team our goal with this podcast is to help your church grow by podcast is to help your church grow by podcast is to help your church grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications we want to help effective Communications we want to help effective Communications we want to help you get better at what you do so that you get better at what you do so that you get better at what you do so that your church can reach more people in your church can reach more people in your church can reach more people in your community for Jesus and today's your community for Jesus and today's your community for Jesus and today's episode is no different unfortunately I episode is no different unfortunately I episode is no different unfortunately I didn't have an opportunity to sit in on didn't have an opportunity to sit in on didn't have an opportunity to sit in on this conversation the day that we this conversation the day that we this conversation the day that we scheduled this interview I was having scheduled this interview I was having scheduled this interview I was having major internet issues and therefore major internet issues and therefore major internet issues and therefore Jason had to do this podcast alone I'm Jason had to do this podcast alone I'm Jason had to do this podcast alone I'm really regretful for that because I really regretful for that because I really regretful for that because I scheduled this one after having heard scheduled this one after having heard scheduled this one after having heard our guest Charis Horton on the 95 our guest Charis Horton on the 95 our guest Charis Horton on the 95 network podcast just a few months ago network podcast just a few months ago network podcast just a few months ago now if you are a church leader you're a now if you are a church leader you're a now if you are a church leader you're a pastor and you haven't pastor and you haven't pastor and you haven't checked out the 95 Network podcast go to checked out the 95 Network podcast go to checked out the 95 Network podcast go to 95network.org read their blogs check out 95network.org read their blogs check out 95network.org read their blogs check out their content listen to their podcast their content listen to their podcast their content listen to their podcast our friend Dale sellers over there is a our friend Dale sellers over there is a our friend Dale sellers over there is a phenomenal leader they are helping a lot

phenomenal leader they are helping a lot phenomenal leader they are helping a lot of churches and a lot of church leaders of churches and a lot of church leaders of churches and a lot of church leaders around the country being healthy because around the country being healthy because around the country being healthy because the reality is if you're not a healthy the reality is if you're not a healthy the reality is if you're not a healthy leader you can't probably lead a healthy leader you can't probably lead a healthy leader you can't probably lead a healthy church I say probably no the reality is church I say probably no the reality is church I say probably no the reality is you can't lead a healthy church if you can't lead a healthy church if you can't lead a healthy church if you're not a healthy leader so check out you're not a healthy leader so check out you're not a healthy leader so check out 95 Network good friends of ours and also 95 Network good friends of ours and also 95 Network good friends of ours and also the episode on which uh Karis was on the episode on which uh Karis was on the episode on which uh Karis was on their show was episode 136 so you can their show was episode 136 so you can their show was episode 136 so you can check that out but today Jason has an check that out but today Jason has an check that out but today Jason has an excellent conversation with Karis to excellent conversation with Karis to excellent conversation with Karis to talk about what social media best talk about what social media best talk about what social media best practices we can employ as churches as practices we can employ as churches as practices we can employ as churches as church leaders as communication church leaders as communication church leaders as communication directors to use digital media as a directors to use digital media as a directors to use digital media as a Ministry so that we can actually move Ministry so that we can actually move Ministry so that we can actually move the needle on people's lives spiritually the needle on people's lives spiritually the needle on people's lives spiritually I think you're really going to enjoy I think you're really going to enjoy I think you're really going to enjoy this conversation if you are enjoying this conversation if you are enjoying this conversation if you are enjoying the podcast as a whole we hope that you the podcast as a whole we hope that you the podcast as a whole we hope that you will leave us a rating or a review where will leave us a rating or a review where will leave us a rating or a review where wherever it is that you listen or watch wherever it is that you listen or watch wherever it is that you listen or watch the podcast and make sure that you the podcast and make sure that you the podcast and make sure that you subscribe and if you're on the YouTube subscribe and if you're on the YouTube subscribe and if you're on the YouTube channel make sure you don't just channel make sure you don't just channel make sure you don't just subscribe but you also ring the bell so subscribe but you also ring the bell so subscribe but you also ring the bell so that you get notified anytime we post a that you get notified anytime we post a that you get notified anytime we post a new episode which we try to do every new episode which we try to do every new episode which we try to do every single week thanks again for tuning in single week thanks again for tuning in single week thanks again for tuning in to this week's episode of the podcast to this week's episode of the podcast to this week's episode of the podcast and now I'm going to turn things over to and now I'm going to turn things over to and now I'm going to turn things over to my co-host my boss the CEO of missional my co-host my boss the CEO of missional my co-host my boss the CEO of missional marketing Jason Hamrock and our guest marketing Jason Hamrock and our guest marketing Jason Hamrock and our guest Charis Horton well Karis welcome to the Charis Horton well Karis welcome to the Charis Horton well Karis welcome to the show so glad to have you here how you show so glad to have you here how you show so glad to have you here how you doing today I'm good I'm so excited doing today I'm good I'm so excited doing today I'm good I'm so excited thanks for having me oh we're excited to thanks for having me oh we're excited to thanks for having me oh we're excited to have you and I'm really excited for our have you and I'm really excited for our have you and I'm really excited for our our listeners to learn from you about our listeners to learn from you about our listeners to learn from you about this thing called social media and how

this thing called social media and how this thing called social media and how the church can use it to reach more the church can use it to reach more the church can use it to reach more people so first of all give us a little people so first of all give us a little people so first of all give us a little your background your story and what got your background your story and what got your background your story and what got you where you are today okay well so my you where you are today okay well so my you where you are today okay well so my story kind of has an interesting start story kind of has an interesting start story kind of has an interesting start to it so I was actually born in Ethiopia to it so I was actually born in Ethiopia to it so I was actually born in Ethiopia Africa so I was adopted at the age of Africa so I was adopted at the age of Africa so I was adopted at the age of nine nine nine um to Southern Illinois um to Southern Illinois um to Southern Illinois so so so um yeah culture shock but it um yeah culture shock but it um yeah culture shock but it I'm very thankful for the opportunity I'm very thankful for the opportunity I'm very thankful for the opportunity um but I um but I um but I I have I hate to I don't want to admit I have I hate to I don't want to admit I have I hate to I don't want to admit it but I think I've always had like an it but I think I've always had like an it but I think I've always had like an entrepreneurial mind entrepreneurial mind entrepreneurial mind um my senior year of high school I had um my senior year of high school I had um my senior year of high school I had started a business called jars of Hope started a business called jars of Hope started a business called jars of Hope where I sold dry food ingredients like where I sold dry food ingredients like where I sold dry food ingredients like chocolate chip cookie mix in a jar chocolate chip cookie mix in a jar chocolate chip cookie mix in a jar actually there's one sitting right in actually there's one sitting right in actually there's one sitting right in front of me I made this the other day front of me I made this the other day front of me I made this the other day look at that that's awesome yeah all the look at that that's awesome yeah all the look at that that's awesome yeah all the things that you need for chocolate chip things that you need for chocolate chip things that you need for chocolate chip cookies but without the wet ingredients cookies but without the wet ingredients cookies but without the wet ingredients so I sold stuff like that and I I didn't so I sold stuff like that and I I didn't so I sold stuff like that and I I didn't know donated the proceeds to the know donated the proceeds to the know donated the proceeds to the orphanage I was adopted from orphanage I was adopted from orphanage I was adopted from yeah it was it was so cool um and then I yeah it was it was so cool um and then I yeah it was it was so cool um and then I actually got to like hand deliver the actually got to like hand deliver the actually got to like hand deliver the money in 2018 like my high school money in 2018 like my high school money in 2018 like my high school graduation gift was going back to graduation gift was going back to graduation gift was going back to Ethiopia Ethiopia Ethiopia um so I got to see like the orphanage I um so I got to see like the orphanage I um so I got to see like the orphanage I grew up in grew up in grew up in um my grandma who raised me up until I um my grandma who raised me up until I um my grandma who raised me up until I was seven was seven was seven um she was just too sick to keep taking um she was just too sick to keep taking um she was just too sick to keep taking care of me but she got to feeling better care of me but she got to feeling better care of me but she got to feeling better so I actually got to see her yeah so wow

so I actually got to see her yeah so wow so I actually got to see her yeah so wow that's kind of how my entrepreneurship that's kind of how my entrepreneurship that's kind of how my entrepreneurship stuff started and now I have two stuff started and now I have two stuff started and now I have two different businesses and that's what I different businesses and that's what I different businesses and that's what I do for a living okay so let's talk about do for a living okay so let's talk about do for a living okay so let's talk about the the business where you help and work the the business where you help and work the the business where you help and work with churches and social media why with churches and social media why with churches and social media why tell me a little bit about tell me a little bit about tell me a little bit about what can churches learn what have you what can churches learn what have you what can churches learn what have you learned about social media that churches learned about social media that churches learned about social media that churches need to hear and what do you do when need to hear and what do you do when need to hear and what do you do when you're working with churches in this you're working with churches in this you're working with churches in this space what's the goal space what's the goal space what's the goal you know one of the things I think we you know one of the things I think we you know one of the things I think we all have to just understand is like all have to just understand is like all have to just understand is like social media is here to stay it's not social media is here to stay it's not social media is here to stay it's not going to go away like whether we like it going to go away like whether we like it going to go away like whether we like it or not it's here so we can either use it or not it's here so we can either use it or not it's here so we can either use it or we can ignore it and when we choose or we can ignore it and when we choose or we can ignore it and when we choose to ignore it a lot of times the negative to ignore it a lot of times the negative to ignore it a lot of times the negative things are what's taking over so when I things are what's taking over so when I things are what's taking over so when I started social media I was kind of started social media I was kind of started social media I was kind of really kind of upset at how really kind of upset at how really kind of upset at how so many women and girls are bombarded by so many women and girls are bombarded by so many women and girls are bombarded by messages that are just so negative and messages that are just so negative and messages that are just so negative and things you know little girls should not things you know little girls should not things you know little girls should not grow up hearing so I thought okay well grow up hearing so I thought okay well grow up hearing so I thought okay well if the bad and negative things can go if the bad and negative things can go if the bad and negative things can go viral why can't we get good things to go viral why can't we get good things to go viral why can't we get good things to go viral well the problem is not a lot of viral well the problem is not a lot of viral well the problem is not a lot of church goers and members of you know church goers and members of you know church goers and members of you know Christ's Faith they're not taking the Christ's Faith they're not taking the Christ's Faith they're not taking the time to create content time to create content time to create content um because we're trying so hard to avoid um because we're trying so hard to avoid um because we're trying so hard to avoid social media so I started my own social media so I started my own social media so I started my own personal YouTube channel and that's I personal YouTube channel and that's I personal YouTube channel and that's I think I'm at like close to 10 000 think I'm at like close to 10 000 think I'm at like close to 10 000 subscribers now at Tick Tock I'm close

subscribers now at Tick Tock I'm close subscribers now at Tick Tock I'm close to like 130 000 followers so all through to like 130 000 followers so all through to like 130 000 followers so all through those Medias I'm just sharing advice to those Medias I'm just sharing advice to those Medias I'm just sharing advice to teenage girls teenage girls teenage girls um and they're able to come and find um and they're able to come and find um and they're able to come and find without me ever saying God there I'm without me ever saying God there I'm without me ever saying God there I'm ministering to them so as a church like ministering to them so as a church like ministering to them so as a church like we can do that we can go where the we can do that we can go where the we can do that we can go where the people are at and people are at and people are at and make a difference in people's lives so make a difference in people's lives so make a difference in people's lives so as negative as social media can be it as negative as social media can be it as negative as social media can be it can also be such a great tool to share can also be such a great tool to share can also be such a great tool to share the word of God well and so there's a the word of God well and so there's a the word of God well and so there's a couple of you you were you were couple of you you were you were couple of you you were you were self-taught in this oh yeah yeah okay so self-taught in this oh yeah yeah okay so self-taught in this oh yeah yeah okay so you're self-taught and all you're doing you're self-taught and all you're doing you're self-taught and all you're doing is using what God's gifted you your your is using what God's gifted you your your is using what God's gifted you your your your history your background your story your history your background your story your history your background your story which is his story for you and so now which is his story for you and so now which is his story for you and so now you're using that for his glory to help you're using that for his glory to help you're using that for his glory to help other girls so you found your Niche that other girls so you found your Niche that other girls so you found your Niche that you're trying that you want to fulfill you're trying that you want to fulfill you're trying that you want to fulfill and that's that's not only fulfilling and that's that's not only fulfilling and that's that's not only fulfilling you it's also helping girls so and we're you it's also helping girls so and we're you it's also helping girls so and we're talking you you shared with me all talking you you shared with me all talking you you shared with me all around the world around the world around the world yes yeah I coach girls because they find yes yeah I coach girls because they find yes yeah I coach girls because they find I mean I just looked in my analytics 30 I mean I just looked in my analytics 30 I mean I just looked in my analytics 30 of my views on Tick Tock come from comes of my views on Tick Tock come from comes of my views on Tick Tock come from comes from South Africa so these girls are from South Africa so these girls are from South Africa so these girls are they're seeing my content from they're seeing my content from they're seeing my content from everywhere so I do one-on-one coaching everywhere so I do one-on-one coaching everywhere so I do one-on-one coaching and I have a client from Iceland one and I have a client from Iceland one and I have a client from Iceland one from Asia i g i don't know anything from Asia i g i don't know anything from Asia i g i don't know anything about geography so I don't even know about geography so I don't even know about geography so I don't even know where those countries are sometimes I'm where those countries are sometimes I'm where those countries are sometimes I'm like wait what where are you from what

like wait what where are you from what like wait what where are you from what time is it there yeah yeah oh that's the time is it there yeah yeah oh that's the time is it there yeah yeah oh that's the hardest part one girl's like 14 hour hardest part one girl's like 14 hour hardest part one girl's like 14 hour different so different so different so math comes in handy we're trying to math comes in handy we're trying to math comes in handy we're trying to figure out what time it is around the figure out what time it is around the figure out what time it is around the world yeah so does Google but so how world yeah so does Google but so how world yeah so does Google but so how does a church uh you know so most does a church uh you know so most does a church uh you know so most churches right and you know this because churches right and you know this because churches right and you know this because you get to actually help churches in you get to actually help churches in you get to actually help churches in this space with social media how do they this space with social media how do they this space with social media how do they how do they find their voice because I how do they find their voice because I how do they find their voice because I mean they they could say well it's the mean they they could say well it's the mean they they could say well it's the you know the Bible this is our voice or you know the Bible this is our voice or you know the Bible this is our voice or the gospels are our voice yeah true but the gospels are our voice yeah true but the gospels are our voice yeah true but how what do you what do you do or say to how what do you what do you do or say to how what do you what do you do or say to a church that goes how do we can how do a church that goes how do we can how do a church that goes how do we can how do we grow our influence and grow our our we grow our influence and grow our our we grow our influence and grow our our reach in Tick Tock or in Instagram or reach in Tick Tock or in Instagram or reach in Tick Tock or in Instagram or Facebook Facebook Facebook yeah that's a good question uh my first yeah that's a good question uh my first yeah that's a good question uh my first question to them always is who are you question to them always is who are you question to them always is who are you trying to reach you know that's just a trying to reach you know that's just a trying to reach you know that's just a marketing thing in general some churches marketing thing in general some churches marketing thing in general some churches will come at you if they haven't done will come at you if they haven't done will come at you if they haven't done any type of marketing work say well any type of marketing work say well any type of marketing work say well we're reaching everyone we're reaching everyone we're reaching everyone well not really I mean let's talk about well not really I mean let's talk about well not really I mean let's talk about no one yeah who's coming to your church no one yeah who's coming to your church no one yeah who's coming to your church is it is it is it you know the parents with two young kids you know the parents with two young kids you know the parents with two young kids or is it older generation or is it or is it older generation or is it or is it older generation or is it mainly college students after that we mainly college students after that we mainly college students after that we say Okay literally take what you're say Okay literally take what you're say Okay literally take what you're doing who the people you're reaching doing who the people you're reaching doing who the people you're reaching right now but now transition it to right now but now transition it to right now but now transition it to online so let's create content that's online so let's create content that's online so let's create content that's going to reach the soccer mom or the going to reach the soccer mom or the going to reach the soccer mom or the college kids no college kids no college kids no no I I think that's a that's a it's a

no I I think that's a that's a it's a no I I think that's a that's a it's a wise move and one I think one that I wise move and one I think one that I wise move and one I think one that I think churches don't do a lot of because think churches don't do a lot of because think churches don't do a lot of because I give the same advice to say when they I give the same advice to say when they I give the same advice to say when they when they when they answer the question when they when they answer the question when they when they answer the question we're just trying to reach people we're just trying to reach people we're just trying to reach people because all people need Jesus well yeah because all people need Jesus well yeah because all people need Jesus well yeah um but you don't you have to if you um but you don't you have to if you um but you don't you have to if you don't really narrow it down to don't really narrow it down to don't really narrow it down to who you currently are reaching that who you currently are reaching that who you currently are reaching that helps you understand what you've done to helps you understand what you've done to helps you understand what you've done to reach those people so if it is that you reach those people so if it is that you reach those people so if it is that you know know know 30 year old mom is that is is everything 30 year old mom is that is is everything 30 year old mom is that is is everything built around that or is it a 30 year old built around that or is it a 30 year old built around that or is it a 30 year old dad because that's going to have two dad because that's going to have two dad because that's going to have two different audiences in two different different audiences in two different different audiences in two different reaches right I mean you're gonna you're reaches right I mean you're gonna you're reaches right I mean you're gonna you're gonna build things say things use gonna build things say things use gonna build things say things use imagery that targets those people imagery that targets those people imagery that targets those people yeah I mean we don't try to Niche it yeah I mean we don't try to Niche it yeah I mean we don't try to Niche it down way too much but it's still you down way too much but it's still you down way too much but it's still you know a message that yeah that maybe we know a message that yeah that maybe we know a message that yeah that maybe we do contents more towards do contents more towards do contents more towards uh family uh family uh family um how to parent um how to parent um how to parent um you know it doesn't have to be like um you know it doesn't have to be like um you know it doesn't have to be like okay we're only gonna Niche down and okay we're only gonna Niche down and okay we're only gonna Niche down and only do content for moms but in general only do content for moms but in general only do content for moms but in general you know you wouldn't go and you know you wouldn't go and you know you wouldn't go and um make videos about how to be a better um make videos about how to be a better um make videos about how to be a better Grand grandparent to your kids that Grand grandparent to your kids that Grand grandparent to your kids that aren't necessarily follow to your aren't necessarily follow to your aren't necessarily follow to your grandkids that aren't playing Christ you grandkids that aren't playing Christ you grandkids that aren't playing Christ you know you wouldn't said so how can you be know you wouldn't said so how can you be know you wouldn't said so how can you be a better parent as a Christ follower and a better parent as a Christ follower and a better parent as a Christ follower and you know the you know the you know the most people struggle creating content most people struggle creating content most people struggle creating content because that's not what they do for a because that's not what they do for a because that's not what they do for a living but churches have a bank of

living but churches have a bank of living but churches have a bank of content like they're the preacher is a content like they're the preacher is a content like they're the preacher is a content creator I mean you just don't do content creator I mean you just don't do content creator I mean you just don't do it the way we do it or on social media it the way we do it or on social media it the way we do it or on social media but like a preacher is somebody that's but like a preacher is somebody that's but like a preacher is somebody that's already comfortable speaking and talking already comfortable speaking and talking already comfortable speaking and talking and so what you're doing when you're and so what you're doing when you're and so what you're doing when you're choosing to do social media is instead choosing to do social media is instead choosing to do social media is instead of giving like a 30-minute sermon that of giving like a 30-minute sermon that of giving like a 30-minute sermon that most people fall asleep through you're most people fall asleep through you're most people fall asleep through you're you're narrowing it down to a minute you're narrowing it down to a minute you're narrowing it down to a minute clip and you're sharing a message and clip and you're sharing a message and clip and you're sharing a message and people watch that and they're they're people watch that and they're they're people watch that and they're they're impacted by it you influence them impacted by it you influence them impacted by it you influence them absolutely yeah you do absolutely yeah you do absolutely yeah you do okay so I get I get this question all okay so I get I get this question all okay so I get I get this question all the time from churches and it's the time from churches and it's the time from churches and it's something like hey is there like a something like hey is there like a something like hey is there like a Playbook we should follow when it comes Playbook we should follow when it comes Playbook we should follow when it comes to our strategy on social media like how to our strategy on social media like how to our strategy on social media like how many times a week should we post and many times a week should we post and many times a week should we post and what should we post what should be my what should we post what should be my what should we post what should be my answer to that to that question yeah so answer to that to that question yeah so answer to that to that question yeah so that's why I do what I do because people that's why I do what I do because people that's why I do what I do because people have that kind of question and it have that kind of question and it have that kind of question and it changes that's a tricky part I study changes that's a tricky part I study changes that's a tricky part I study this all the time and I can do it this all the time and I can do it this all the time and I can do it because it's my job because it's my job because it's my job um but at the end of the day you know um but at the end of the day you know um but at the end of the day you know there is no perfect formula that's gonna there is no perfect formula that's gonna there is no perfect formula that's gonna make you get a bunch of views and make you get a bunch of views and make you get a bunch of views and whatnot like other than the simple fact whatnot like other than the simple fact whatnot like other than the simple fact of staying consistent so post of staying consistent so post of staying consistent so post consistently if that is two times a week consistently if that is two times a week consistently if that is two times a week that's better than posting five times a that's better than posting five times a that's better than posting five times a week and then not posting again for week and then not posting again for week and then not posting again for another two weeks another two weeks another two weeks um so stay consistent um so stay consistent um so stay consistent and the other post the other is I mean and the other post the other is I mean and the other post the other is I mean put put out content that people are put put out content that people are put put out content that people are going to want to watch

going to want to watch going to want to watch um and interact with make sure it's um and interact with make sure it's um and interact with make sure it's together nicely kind of like a together nicely kind of like a together nicely kind of like a restaurant you know at the end of the restaurant you know at the end of the restaurant you know at the end of the day yes like you're gonna go to a day yes like you're gonna go to a day yes like you're gonna go to a restaurant because you like the food but restaurant because you like the food but restaurant because you like the food but like you would never step foot into that like you would never step foot into that like you would never step foot into that restaurant if it doesn't look clean and restaurant if it doesn't look clean and restaurant if it doesn't look clean and you know it doesn't look appetizing from you know it doesn't look appetizing from you know it doesn't look appetizing from the outside looking in the outside looking in the outside looking in um so same with your social media people um so same with your social media people um so same with your social media people are going to look at your social media are going to look at your social media are going to look at your social media before they ever step foot into your before they ever step foot into your before they ever step foot into your church you may have an amazing Community church you may have an amazing Community church you may have an amazing Community out in your church and people might out in your church and people might out in your church and people might never come because they look at your never come because they look at your never come because they look at your social media and they're like I don't social media and they're like I don't social media and they're like I don't know about that know about that know about that you know and you said something you said you know and you said something you said you know and you said something you said there people look at social media there people look at social media there people look at social media because I I think that trend is now in because I I think that trend is now in because I I think that trend is now in you know securely in place because you know securely in place because you know securely in place because before it was before websites it was you before it was before websites it was you before it was before websites it was you just went because a friend invited you just went because a friend invited you just went because a friend invited you and you trust your friend there's that's and you trust your friend there's that's and you trust your friend there's that's all you got then when Webb you know when all you got then when Webb you know when all you got then when Webb you know when the internet and website started coming the internet and website started coming the internet and website started coming around at least now you can go check it around at least now you can go check it around at least now you can go check it out online a little bit and then you can out online a little bit and then you can out online a little bit and then you can start watching watching those messages start watching watching those messages start watching watching those messages so now people would watch the message so now people would watch the message so now people would watch the message before they'd even want they want to see before they'd even want they want to see before they'd even want they want to see what that Pastor is like is it kind of what that Pastor is like is it kind of what that Pastor is like is it kind of crazy does he have like snakes or what crazy does he have like snakes or what crazy does he have like snakes or what does it look like for for church there does it look like for for church there does it look like for for church there before I even want to step foot now it's before I even want to step foot now it's before I even want to step foot now it's even social media so people find you on even social media so people find you on even social media so people find you on Google they read reviews they check out Google they read reviews they check out Google they read reviews they check out your social media and then they decide your social media and then they decide your social media and then they decide to go to your website and then they to go to your website and then they to go to your website and then they decide to come in person right is that decide to come in person right is that decide to come in person right is that is that is that accurate absolutely and is that is that accurate absolutely and is that is that accurate absolutely and I can say that especially I mean for the I can say that especially I mean for the I can say that especially I mean for the younger generation like that's the only

younger generation like that's the only younger generation like that's the only way people come to church of this I way people come to church of this I way people come to church of this I don't know maybe maybe that's not a good don't know maybe maybe that's not a good don't know maybe maybe that's not a good thing maybe that's not a good method but thing maybe that's not a good method but thing maybe that's not a good method but that's just what we do with everything I that's just what we do with everything I that's just what we do with everything I mean I'm right now just moving into an mean I'm right now just moving into an mean I'm right now just moving into an apartment this is my first time so I am apartment this is my first time so I am apartment this is my first time so I am reading reviews of what bed do I buy you reading reviews of what bed do I buy you reading reviews of what bed do I buy you know I just do that with everything so know I just do that with everything so know I just do that with everything so why wouldn't I do that with the most why wouldn't I do that with the most why wouldn't I do that with the most important part of my life at church so important part of my life at church so important part of my life at church so when I went to college and I was trying when I went to college and I was trying when I went to college and I was trying to find a college I the first thing I to find a college I the first thing I to find a college I the first thing I did was I went on to Google and then I did was I went on to Google and then I did was I went on to Google and then I found some Churches the ones that popped found some Churches the ones that popped found some Churches the ones that popped up on Google most didn't because they up on Google most didn't because they up on Google most didn't because they don't even have a website but then I don't even have a website but then I don't even have a website but then I went to their social medias and I was went to their social medias and I was went to their social medias and I was like I don't know if this church is for like I don't know if this church is for like I don't know if this church is for me because all I see is like nothing I me because all I see is like nothing I me because all I see is like nothing I don't know it just didn't look very don't know it just didn't look very don't know it just didn't look very appealing and maybe that's not a good appealing and maybe that's not a good appealing and maybe that's not a good thing but this is what we do thing but this is what we do thing but this is what we do so it took me a while to find a church so it took me a while to find a church so it took me a while to find a church Community because I eventually I was Community because I eventually I was Community because I eventually I was like okay I just need to go visit it like okay I just need to go visit it like okay I just need to go visit it because my friends told me yes their because my friends told me yes their because my friends told me yes their social media doesn't look like much but social media doesn't look like much but social media doesn't look like much but they have a good church so well I think they have a good church so well I think they have a good church so well I think it's hardwired in with with younger it's hardwired in with with younger it's hardwired in with with younger generation like yourself but for my generation like yourself but for my generation like yourself but for my generation we've had to learn learned generation we've had to learn learned generation we've had to learn learned this and it's what we do though because this and it's what we do though because this and it's what we do though because we find convenience in it even my mom we find convenience in it even my mom we find convenience in it even my mom she before she buys anything I mean she before she buys anything I mean she before she buys anything I mean anything she buys everything online anything she buys everything online anything she buys everything online she's reading the reviews she's reading the reviews she's reading the reviews and it's okay so we know that's that is and it's okay so we know that's that is and it's okay so we know that's that is just the all generations that's what just the all generations that's what just the all generations that's what people do these days and so so in that people do these days and so so in that people do these days and so so in that in those posts like give me an example in those posts like give me an example in those posts like give me an example on a weekly basis what what a church

on a weekly basis what what a church on a weekly basis what what a church should be posting because you said should be posting because you said should be posting because you said they're like they're rich with content they're like they're rich with content they're like they're rich with content all kinds of content they're producing all kinds of content they're producing all kinds of content they're producing content out their ears but how do you content out their ears but how do you content out their ears but how do you turn that into and what's that look like turn that into and what's that look like turn that into and what's that look like on a weekly basis for a church what on a weekly basis for a church what on a weekly basis for a church what should they do should they do should they do so when I create a Content schedule for so when I create a Content schedule for so when I create a Content schedule for the churches I do like the 80 20 rule the churches I do like the 80 20 rule the churches I do like the 80 20 rule where where where um 80 20 of the time we're we are um 80 20 of the time we're we are um 80 20 of the time we're we are advertising our church so most churches advertising our church so most churches advertising our church so most churches think okay social media is for me to think okay social media is for me to think okay social media is for me to have like a billboard out there saying have like a billboard out there saying have like a billboard out there saying come to our church so they use social come to our church so they use social come to our church so they use social media as a billboard not as a Ministry media as a billboard not as a Ministry media as a billboard not as a Ministry so with the 80 20 rule 20 of the time we so with the 80 20 rule 20 of the time we so with the 80 20 rule 20 of the time we are we are still taking the time to tell are we are still taking the time to tell are we are still taking the time to tell them who we are you should come to this them who we are you should come to this them who we are you should come to this event coming up but then 80 of the time event coming up but then 80 of the time event coming up but then 80 of the time we're providing content that's actually we're providing content that's actually we're providing content that's actually just useful uh that you would want to just useful uh that you would want to just useful uh that you would want to consume so consume so consume so um I do a lot of posts that like you the um I do a lot of posts that like you the um I do a lot of posts that like you the preacher preaches and then I go through preacher preaches and then I go through preacher preaches and then I go through his sermons on YouTube and I just clip his sermons on YouTube and I just clip his sermons on YouTube and I just clip out like a minute part like part of his out like a minute part like part of his out like a minute part like part of his sermons that I just found interesting sermons that I just found interesting sermons that I just found interesting intriguing intriguing intriguing um and we share it on to their social um and we share it on to their social um and we share it on to their social media or I take like sermon notes and I media or I take like sermon notes and I media or I take like sermon notes and I put it into a nice looking graphic and put it into a nice looking graphic and put it into a nice looking graphic and people can scroll through those graphics people can scroll through those graphics people can scroll through those graphics and see like just get get a message out and see like just get get a message out and see like just get get a message out of it and these these content pieces of it and these these content pieces of it and these these content pieces truly are transforming people's lives truly are transforming people's lives truly are transforming people's lives because I've had so many churches come because I've had so many churches come because I've had so many churches come to me and said hey like we just had we

to me and said hey like we just had we to me and said hey like we just had we just had somebody come a whole family just had somebody come a whole family just had somebody come a whole family show up to our events because they saw show up to our events because they saw show up to our events because they saw on social media on social media on social media um that we were doing this but they've um that we were doing this but they've um that we were doing this but they've mentioned to me they've been following mentioned to me they've been following mentioned to me they've been following us for a couple months actually so these us for a couple months actually so these us for a couple months actually so these people have been watching and they people have been watching and they people have been watching and they decided to come because they were on decided to come because they were on decided to come because they were on social media I've had a church tell me social media I've had a church tell me social media I've had a church tell me that that that somebody from Florida a relative of a somebody from Florida a relative of a somebody from Florida a relative of a church member saw a post and like their church member saw a post and like their church member saw a post and like their daughter had just like died of cancer daughter had just like died of cancer daughter had just like died of cancer and it was like an encouraging type of and it was like an encouraging type of and it was like an encouraging type of post and like they just needed that and post and like they just needed that and post and like they just needed that and so that random person decided to DM us so that random person decided to DM us so that random person decided to DM us to tell us hey like that post meant a to tell us hey like that post meant a to tell us hey like that post meant a lot so it's a Ministry like you are lot so it's a Ministry like you are lot so it's a Ministry like you are changing lives when you choose to use changing lives when you choose to use changing lives when you choose to use um this platform as I'm in Ministry um this platform as I'm in Ministry um this platform as I'm in Ministry rather than just a billboard to say rather than just a billboard to say rather than just a billboard to say contractor is why make them wait to come contractor is why make them wait to come contractor is why make them wait to come into your building why not go ahead and into your building why not go ahead and into your building why not go ahead and do ministry out there right now do ministry out there right now do ministry out there right now and then if they want to and then if they want to and then if they want to they can come and visit you in person they can come and visit you in person they can come and visit you in person yeah I want to take a moment to thank yeah I want to take a moment to thank yeah I want to take a moment to thank you for tuning in to the missional you for tuning in to the missional you for tuning in to the missional marketing podcast it's always our goal marketing podcast it's always our goal marketing podcast it's always our goal to help you as a church leader leverage to help you as a church leader leverage to help you as a church leader leverage your Communications and digital media your Communications and digital media your Communications and digital media resources to reach more people for Jesus resources to reach more people for Jesus resources to reach more people for Jesus one of the ways that we help churches do one of the ways that we help churches do one of the ways that we help churches do that is through creating social media that is through creating social media that is through creating social media content from your Sunday sermon videos content from your Sunday sermon videos content from your Sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon Snippets from 30 to create short sermon Snippets from 30 to create short sermon Snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we

you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels as a them to your social media channels as a them to your social media channels as a pastor I always love to see my sermon pastor I always love to see my sermon pastor I always love to see my sermon content live on Beyond The Sundays and I content live on Beyond The Sundays and I content live on Beyond The Sundays and I know that's what you value for your know that's what you value for your know that's what you value for your sermons too we offer this service as a sermons too we offer this service as a sermons too we offer this service as a monthly subscription but we've got a six monthly subscription but we've got a six monthly subscription but we've got a six week trial that gives you a chance to week trial that gives you a chance to week trial that gives you a chance to see how it works if you'd like more see how it works if you'd like more see how it works if you'd like more information just shoot me an email at b information just shoot me an email at b information just shoot me an email at b Blair missionalmarketing.com I'd be glad Blair missionalmarketing.com I'd be glad Blair missionalmarketing.com I'd be glad to meet with you explain the process and to meet with you explain the process and to meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview wow so that really because that wow so that really because that wow so that really because that geographically doesn't really limit your geographically doesn't really limit your geographically doesn't really limit your reach you could reach people all over reach you could reach people all over reach you could reach people all over the place the place the place and for those people who want to drive and for those people who want to drive and for those people who want to drive in they can drive in yeah that's and the in they can drive in yeah that's and the in they can drive in yeah that's and the people that you already have now like people that you already have now like people that you already have now like your actual church members they your actual church members they your actual church members they appreciate their Church being active on appreciate their Church being active on appreciate their Church being active on social media too because they don't they social media too because they don't they social media too because they don't they want to be ministered to throughout the want to be ministered to throughout the want to be ministered to throughout the week they don't want to just have to week they don't want to just have to week they don't want to just have to wait until Sunday to you know feel like wait until Sunday to you know feel like wait until Sunday to you know feel like their church is a part of their life so their church is a part of their life so their church is a part of their life so you know I do a lot of interacting you know I do a lot of interacting you know I do a lot of interacting interaction posts with on our stories interaction posts with on our stories interaction posts with on our stories where I'll like silly posts like do you where I'll like silly posts like do you where I'll like silly posts like do you prefer pineapple on your pizza yes or no prefer pineapple on your pizza yes or no prefer pineapple on your pizza yes or no you wouldn't you would think why would you wouldn't you would think why would you wouldn't you would think why would you post on a church social media you post on a church social media you post on a church social media account well we do that because it account well we do that because it account well we do that because it drives engagement and people engage with drives engagement and people engage with drives engagement and people engage with one another and then the preacher tells one another and then the preacher tells one another and then the preacher tells me the next day I just saw my me the next day I just saw my me the next day I just saw my congregation members talking about how congregation members talking about how congregation members talking about how asking each other did you vote Yes on

asking each other did you vote Yes on asking each other did you vote Yes on the pineapple pizza or whatever you know the pineapple pizza or whatever you know the pineapple pizza or whatever you know so it brings your congregation together so it brings your congregation together so it brings your congregation together too and if it feeds them too and if it feeds them too and if it feeds them um um um the gospel as well as absolutely I mean the gospel as well as absolutely I mean the gospel as well as absolutely I mean it's social it's social it's social I mean yeah I mean yeah I mean yeah we're we're called to be social here and we're we're called to be social here and we're we're called to be social here and uh I think that's that's so good I uh I think that's that's so good I uh I think that's that's so good I really love the the sermon snippet that really love the the sermon snippet that really love the the sermon snippet that you're talking about you're talking about you're talking about um using a pose because there's and by um using a pose because there's and by um using a pose because there's and by the way I think it's just my two cents the way I think it's just my two cents the way I think it's just my two cents there's so many more uses for that right there's so many more uses for that right there's so many more uses for that right if you've taken the time to create a if you've taken the time to create a if you've taken the time to create a snippet put it on social also send out snippet put it on social also send out snippet put it on social also send out an email right to your on your an email right to your on your an email right to your on your newsletter because maybe people didn't newsletter because maybe people didn't newsletter because maybe people didn't show up to church they you know went to show up to church they you know went to show up to church they you know went to the lake or whatever and they see that the lake or whatever and they see that the lake or whatever and they see that snippet it might encourage them I'm snippet it might encourage them I'm snippet it might encourage them I'm gonna go watch the rest of that message gonna go watch the rest of that message gonna go watch the rest of that message you could also uh put it on YouTube if you could also uh put it on YouTube if you could also uh put it on YouTube if you wanted to you could even play it the you wanted to you could even play it the you wanted to you could even play it the next week before service kind of as a next week before service kind of as a next week before service kind of as a countdown right there's so many uses for countdown right there's so many uses for countdown right there's so many uses for that snippet more than just social but that snippet more than just social but that snippet more than just social but boy it becomes viral churches are so boy it becomes viral churches are so boy it becomes viral churches are so scared to get into social media because scared to get into social media because scared to get into social media because it's a big piece like it's it's it's a big piece like it's it's it's a big piece like it's it's intimidating but what they don't realize intimidating but what they don't realize intimidating but what they don't realize is there are systems and processes to is there are systems and processes to is there are systems and processes to make this so simple like that preacher's make this so simple like that preacher's make this so simple like that preacher's did that one sermon as a content creator did that one sermon as a content creator did that one sermon as a content creator myself I can take that sermon and put myself I can take that sermon and put myself I can take that sermon and put peace together like a week's worth of peace together like a week's worth of peace together like a week's worth of content so it's about you having the content so it's about you having the content so it's about you having the right people in place

right people in place right people in place um because not everybody's Talent is um because not everybody's Talent is um because not everybody's Talent is putting together content you know some putting together content you know some putting together content you know some people's Talent is literally preaching I people's Talent is literally preaching I people's Talent is literally preaching I can't imagine doing that I literally can't imagine doing that I literally can't imagine doing that I literally cannot imagine standing in front of cannot imagine standing in front of cannot imagine standing in front of people and you know preaching a sermon people and you know preaching a sermon people and you know preaching a sermon but I can take your sermon and put it on but I can take your sermon and put it on but I can take your sermon and put it on social media and reach more people and social media and reach more people and social media and reach more people and that itself is a Ministry so yeah you that itself is a Ministry so yeah you that itself is a Ministry so yeah you know that's your that's your gift and know that's your that's your gift and know that's your that's your gift and your talent for sure your talent for sure your talent for sure um so um so um so if uh you know so so I I do like the if uh you know so so I I do like the if uh you know so so I I do like the best practices I like that 80 20 rule best practices I like that 80 20 rule best practices I like that 80 20 rule that's a that's a really good one that I that's a that's a really good one that I that's a that's a really good one that I think church we can we can apply that think church we can we can apply that think church we can we can apply that where 20 is more invitation type of where 20 is more invitation type of where 20 is more invitation type of thing and then but 80 is more thing and then but 80 is more thing and then but 80 is more um celebration inspiration you know that um celebration inspiration you know that um celebration inspiration you know that kind of stuff is that more like that's kind of stuff is that more like that's kind of stuff is that more like that's what we're looking at and not only what we're looking at and not only what we're looking at and not only promoting just you know certain promoting just you know certain promoting just you know certain recipients but also things that are recipients but also things that are recipients but also things that are going on in ministries or change life going on in ministries or change life going on in ministries or change life stories that you captured and show in stories that you captured and show in stories that you captured and show in church is that something else you would church is that something else you would church is that something else you would add to it yeah absolutely add to it yeah absolutely add to it yeah absolutely um I have a list of questions that are um I have a list of questions that are um I have a list of questions that are recently most frequently asked questions recently most frequently asked questions recently most frequently asked questions um um um I did like keyword research on YouTube I did like keyword research on YouTube I did like keyword research on YouTube to see what people were asking when it to see what people were asking when it to see what people were asking when it comes to the faith so how to read your comes to the faith so how to read your comes to the faith so how to read your Bible Bible Bible um why should I go to church you know um why should I go to church you know um why should I go to church you know just those types of questions and so if just those types of questions and so if just those types of questions and so if as a church if we don't create content as a church if we don't create content as a church if we don't create content to answer these big questions we're to answer these big questions we're to answer these big questions we're letting non-believers letting non-believers letting non-believers answer the questions but as a church you answer the questions but as a church you answer the questions but as a church you can like step up and you be the one that

can like step up and you be the one that can like step up and you be the one that answers these big questions so a lot of answers these big questions so a lot of answers these big questions so a lot of my churches will create content like how my churches will create content like how my churches will create content like how to handle X Y and Z situation with your to handle X Y and Z situation with your to handle X Y and Z situation with your teenage kids like teenage kids like teenage kids like that's I mean it's endless you mean as a that's I mean it's endless you mean as a that's I mean it's endless you mean as a church you can you can I don't know you church you can you can I don't know you church you can you can I don't know you can do so much oh yeah those those we can do so much oh yeah those those we can do so much oh yeah those those we call them the felt need issues right call them the felt need issues right call them the felt need issues right okay marriage and parentings and okay marriage and parentings and okay marriage and parentings and addictions and grief and all everything addictions and grief and all everything addictions and grief and all everything you can it just goes on and on forever you can it just goes on and on forever you can it just goes on and on forever yeah you're like well you're helping yeah you're like well you're helping yeah you're like well you're helping with teenage girls that you are you're with teenage girls that you are you're with teenage girls that you are you're coaching and ministering to it's around coaching and ministering to it's around coaching and ministering to it's around that right it's around stress and that right it's around stress and that right it's around stress and depression and all those things that depression and all those things that depression and all those things that anxiety that you know my generation we anxiety that you know my generation we anxiety that you know my generation we maybe didn't even deal we probably dealt maybe didn't even deal we probably dealt maybe didn't even deal we probably dealt with it but we just pushed it down you with it but we just pushed it down you with it but we just pushed it down you know but nowadays because they're know but nowadays because they're know but nowadays because they're bombarded with social media even your bombarded with social media even your bombarded with social media even your your high school Ministries and your your high school Ministries and your your high school Ministries and your Junior High Ministries church you can Junior High Ministries church you can Junior High Ministries church you can still use these kinds of same principles still use these kinds of same principles still use these kinds of same principles to reach and help so many kids in your to reach and help so many kids in your to reach and help so many kids in your community yeah absolutely so so where community yeah absolutely so so where community yeah absolutely so so where does uh you know I also I also I see does uh you know I also I also I see does uh you know I also I also I see numbers I think Facebook is still numbers I think Facebook is still numbers I think Facebook is still extremely relevant at least the numbers extremely relevant at least the numbers extremely relevant at least the numbers say that you know there's a lot of say that you know there's a lot of say that you know there's a lot of people who use Facebook now or have a people who use Facebook now or have a people who use Facebook now or have a Facebook page do they engage in Facebook Facebook page do they engage in Facebook Facebook page do they engage in Facebook I don't ask question mark but what are I don't ask question mark but what are I don't ask question mark but what are some of the platforms like you mentioned some of the platforms like you mentioned some of the platforms like you mentioned you really grew your Tick Tock reach in you really grew your Tick Tock reach in you really grew your Tick Tock reach in your YouTube reach I think it was but your YouTube reach I think it was but your YouTube reach I think it was but what should churches is there a pecking what should churches is there a pecking what should churches is there a pecking order that they should be focusing on order that they should be focusing on order that they should be focusing on like like like yeah Facebook Instagram what's that what

yeah Facebook Instagram what's that what yeah Facebook Instagram what's that what would you say to that would you say to that would you say to that um I recommend Facebook and Instagram um I recommend Facebook and Instagram um I recommend Facebook and Instagram like I would not even mess with Tick like I would not even mess with Tick like I would not even mess with Tick Tock or Pinterest Tock or Pinterest Tock or Pinterest um YouTube is a whole different thing I um YouTube is a whole different thing I um YouTube is a whole different thing I mean I would stream on YouTube but if mean I would stream on YouTube but if mean I would stream on YouTube but if you were wanting to actually grow a you were wanting to actually grow a you were wanting to actually grow a YouTube channel which I actually do YouTube channel which I actually do YouTube channel which I actually do Consulting where I help churches figure Consulting where I help churches figure Consulting where I help churches figure out how to use YouTube not just a out how to use YouTube not just a out how to use YouTube not just a streaming platform but as a place where streaming platform but as a place where streaming platform but as a place where people can come to get their questions people can come to get their questions people can come to get their questions asked answered asked answered asked answered um but the easiest and simplest is just um but the easiest and simplest is just um but the easiest and simplest is just start with Instagram and Facebook mainly start with Instagram and Facebook mainly start with Instagram and Facebook mainly because you can do scheduling where if because you can do scheduling where if because you can do scheduling where if you schedule posts on Facebook you can you schedule posts on Facebook you can you schedule posts on Facebook you can also connect it right to your Instagram also connect it right to your Instagram also connect it right to your Instagram which is nice but because you're hitting which is nice but because you're hitting which is nice but because you're hitting both generations with Facebook is the both generations with Facebook is the both generations with Facebook is the older generation they're on Facebook so older generation they're on Facebook so older generation they're on Facebook so you you hit them there but then if you you hit them there but then if you you hit them there but then if they're not on there they're on they're not on there they're on they're not on there they're on Instagram so Instagram so Instagram so I mean is Instagram sort of that Gap too I mean is Instagram sort of that Gap too I mean is Instagram sort of that Gap too between like between like between like he seems like teenagers are maybe in he seems like teenagers are maybe in he seems like teenagers are maybe in Tick Tock is that accurate yes Tick Tock is that accurate yes Tick Tock is that accurate yes um but they're they're still gonna I um but they're they're still gonna I um but they're they're still gonna I mean all I mean they're still gonna keep mean all I mean they're still gonna keep mean all I mean they're still gonna keep Instagram around it's not like because Instagram around it's not like because Instagram around it's not like because Tick Tock is very different from social Tick Tock is very different from social Tick Tock is very different from social from any other social media from any other social media from any other social media um to where um to where um to where you know you're you're seeing a lot of you know you're you're seeing a lot of you know you're you're seeing a lot of people that you'll never meet on Tick people that you'll never meet on Tick people that you'll never meet on Tick Tock Tock Tock um but with Instagram you're following um but with Instagram you're following um but with Instagram you're following people that most of them you know them people that most of them you know them people that most of them you know them um but that's why I went it's easy to go

um but that's why I went it's easy to go um but that's why I went it's easy to go viral on Tick Tock because it is such a viral on Tick Tock because it is such a viral on Tick Tock because it is such a it's a different type of algorithm it's it's a different type of algorithm it's it's a different type of algorithm it's it's more for entertainment it's more for entertainment it's more for entertainment um but with social media like Instagram um but with social media like Instagram um but with social media like Instagram and Facebook you are choosing what pops and Facebook you are choosing what pops and Facebook you are choosing what pops up onto your feed what you want to see up onto your feed what you want to see up onto your feed what you want to see and so if you want to be friends with and so if you want to be friends with and so if you want to be friends with you know you know you know um your um your um your school friends like that's how you school friends like that's how you school friends like that's how you connect with them does that make sense connect with them does that make sense connect with them does that make sense it does so Tick Tock you know the it does so Tick Tock you know the it does so Tick Tock you know the recommendation to tick tock is okay if recommendation to tick tock is okay if recommendation to tick tock is okay if your pastor wants to be famous if you can handle it I mean it'd be if you can handle it I mean it'd be awesome like I would I would love to awesome like I would I would love to awesome like I would I would love to work with the church and teach them how work with the church and teach them how work with the church and teach them how to I mean I have I'm working with an to I mean I have I'm working with an to I mean I have I'm working with an author right now his name is Bruce author right now his name is Bruce author right now his name is Bruce bugbee he wrote the spiritual gifts book bugbee he wrote the spiritual gifts book bugbee he wrote the spiritual gifts book um anyways he rewrote it for the younger um anyways he rewrote it for the younger um anyways he rewrote it for the younger generation and I have him on Tick Tock generation and I have him on Tick Tock generation and I have him on Tick Tock like I'm having him create textile like I'm having him create textile like I'm having him create textile content and stuff but it's easier content and stuff but it's easier content and stuff but it's easier because it's just a self thing with because it's just a self thing with because it's just a self thing with church like you I mean it's a lot of church like you I mean it's a lot of church like you I mean it's a lot of work you would need a whole team of work you would need a whole team of work you would need a whole team of social media and like that's just not social media and like that's just not social media and like that's just not doable for most churches yeah doable for most churches yeah doable for most churches yeah um but what is super doable is Instagram um but what is super doable is Instagram um but what is super doable is Instagram yeah yeah I think it's like you said yeah yeah I think it's like you said yeah yeah I think it's like you said it's just a different strategy because it's just a different strategy because it's just a different strategy because you tend to follow and engage more on you tend to follow and engage more on you tend to follow and engage more on Instagram and Facebook there's uh I know Instagram and Facebook there's uh I know Instagram and Facebook there's uh I know former podcast we had we had a young man former podcast we had we had a young man former podcast we had we had a young man named Dane and and he um he does a he named Dane and and he um he does a he named Dane and and he um he does a he he's on Tick Tock and he prays all he he's on Tick Tock and he prays all he he's on Tick Tock and he prays all he does is pray he posts a Prayer day he does is pray he posts a Prayer day he does is pray he posts a Prayer day he has like 400 000 followers

has like 400 000 followers has like 400 000 followers wow and I'll use all he's doing is wow and I'll use all he's doing is wow and I'll use all he's doing is praying praying praying and he stumbled into it he's on an and he stumbled into it he's on an and he stumbled into it he's on an earlier podcast so you guys can can earlier podcast so you guys can can earlier podcast so you guys can can check out but yeah I I think there's check out but yeah I I think there's check out but yeah I I think there's it's interesting how this is all shaping it's interesting how this is all shaping it's interesting how this is all shaping up because I I think I think this is my up because I I think I think this is my up because I I think I think this is my theory Tick Tock is still figuring out theory Tick Tock is still figuring out theory Tick Tock is still figuring out who they are and they're still growing who they are and they're still growing who they are and they're still growing up and so once they do and we get a good up and so once they do and we get a good up and so once they do and we get a good feel for that I think the church can can feel for that I think the church can can feel for that I think the church can can kind of go oh okay that's how we can use kind of go oh okay that's how we can use kind of go oh okay that's how we can use it yes if you don't want to just be it yes if you don't want to just be it yes if you don't want to just be creating videos all day long and hoping creating videos all day long and hoping creating videos all day long and hoping they stick can get viral yeah yeah I try they stick can get viral yeah yeah I try they stick can get viral yeah yeah I try to simplify it as much as I can for my to simplify it as much as I can for my to simplify it as much as I can for my clients because it is it's so much work clients because it is it's so much work clients because it is it's so much work there's a new platform every other day there's a new platform every other day there's a new platform every other day like I I get overwhelmed so I can't like I I get overwhelmed so I can't like I I get overwhelmed so I can't imagine for people who didn't grow up imagine for people who didn't grow up imagine for people who didn't grow up with all of this so I try to tell them with all of this so I try to tell them with all of this so I try to tell them like don't don't get distracted and try like don't don't get distracted and try like don't don't get distracted and try to be like oh I gotta try the newest to be like oh I gotta try the newest to be like oh I gotta try the newest greatest you know like it's okay stick greatest you know like it's okay stick greatest you know like it's okay stick to these two things and be consistent to these two things and be consistent to these two things and be consistent that's so much better than trying to that's so much better than trying to that's so much better than trying to like dabble in all of them yeah yeah and like dabble in all of them yeah yeah and like dabble in all of them yeah yeah and obviously even for myself I did YouTube obviously even for myself I did YouTube obviously even for myself I did YouTube for an entire year and figured out how for an entire year and figured out how for an entire year and figured out how to work the algorithm for a year before to work the algorithm for a year before to work the algorithm for a year before I ever even started doing Instagram and I ever even started doing Instagram and I ever even started doing Instagram and then I did Instagram for a year and then then I did Instagram for a year and then then I did Instagram for a year and then I did Tick Tock so I and then after tick I did Tick Tock so I and then after tick I did Tick Tock so I and then after tick tock I just now started doing Pinterest tock I just now started doing Pinterest tock I just now started doing Pinterest but like I took it like very but like I took it like very but like I took it like very step by step because I really wanted to step by step because I really wanted to step by step because I really wanted to get good at one thing before I try to

get good at one thing before I try to get good at one thing before I try to figure out another thing gotcha well and figure out another thing gotcha well and figure out another thing gotcha well and I think I think this is this is also I think I think this is this is also I think I think this is this is also good logic don't don't good logic don't don't good logic don't don't um Sprint out of the gates because you um Sprint out of the gates because you um Sprint out of the gates because you can't sustain that and to your point can't sustain that and to your point can't sustain that and to your point this is a marathon so if you post once a this is a marathon so if you post once a this is a marathon so if you post once a week do it once a week but do it every week do it once a week but do it every week do it once a week but do it every week don't take like three weeks off yes week don't take like three weeks off yes week don't take like three weeks off yes right and then you'll find that pattern right and then you'll find that pattern right and then you'll find that pattern and that Rhythm that you can actually and that Rhythm that you can actually and that Rhythm that you can actually live with as a as you're working in your live with as a as you're working in your live with as a as you're working in your church because it's not the only thing church because it's not the only thing church because it's not the only thing you're doing probably you have a lot of you're doing probably you have a lot of you're doing probably you have a lot of other hats yeah right yeah and that's other hats yeah right yeah and that's other hats yeah right yeah and that's another thing I actually want to say another thing I actually want to say another thing I actually want to say most churches what they do is they hire most churches what they do is they hire most churches what they do is they hire or they they have volunteers who have or they they have volunteers who have or they they have volunteers who have never even like done anything with never even like done anything with never even like done anything with social media and it's kind of funny to social media and it's kind of funny to social media and it's kind of funny to me because you know you would never have me because you know you would never have me because you know you would never have you would never hire a preacher that you would never hire a preacher that you would never hire a preacher that didn't go to school to become a preacher didn't go to school to become a preacher didn't go to school to become a preacher you know but then we expect volunteers you know but then we expect volunteers you know but then we expect volunteers who have never studied social media to who have never studied social media to who have never studied social media to like take care of it and that's a lot of like take care of it and that's a lot of like take care of it and that's a lot of work like that you're not gonna get a work like that you're not gonna get a work like that you're not gonna get a good result you need somebody that has good result you need somebody that has good result you need somebody that has actually studied it so that they know actually studied it so that they know actually studied it so that they know what they're doing what they're doing what they're doing so we shouldn't find the the mom or dad so we shouldn't find the the mom or dad so we shouldn't find the the mom or dad who has the most friends on Facebook who has the most friends on Facebook who has the most friends on Facebook it's probably not the strategy today no it's probably not the strategy today no it's probably not the strategy today no no or the young they do this it's like no or the young they do this it's like no or the young they do this it's like you're a young person figure it out it's you're a young person figure it out it's you're a young person figure it out it's like I did not even know how to use like I did not even know how to use like I did not even know how to use Instagram as a business until three Instagram as a business until three Instagram as a business until three years ago but I've had Instagram for years ago but I've had Instagram for years ago but I've had Instagram for seven years but it's just it's just a seven years but it's just it's just a seven years but it's just it's just a different thing so different thing so different thing so um yeah I definitely um yeah I definitely um yeah I definitely be be mindful of who's running your

be be mindful of who's running your be be mindful of who's running your Instagram accounts and another thing Instagram accounts and another thing Instagram accounts and another thing they run into a lot of the churches I they run into a lot of the churches I they run into a lot of the churches I work with is like we had Sally do it and work with is like we had Sally do it and work with is like we had Sally do it and we had Susan and then she left and then we had Susan and then she left and then we had Susan and then she left and then and yeah we just kind of lost track of and yeah we just kind of lost track of and yeah we just kind of lost track of like if he could have just had one like if he could have just had one like if he could have just had one professional do it the whole time wow so professional do it the whole time wow so professional do it the whole time wow so in on this because we're running out of in on this because we're running out of in on this because we're running out of time it I think it's also pretty time it I think it's also pretty time it I think it's also pretty important that you figure out important that you figure out important that you figure out what that look and feel is that you're what that look and feel is that you're what that look and feel is that you're wanting to establish and stick with it wanting to establish and stick with it wanting to establish and stick with it and what I mean by that is and what I mean by that is and what I mean by that is from maybe even how you capture the from maybe even how you capture the from maybe even how you capture the video to the filters you might put on a video to the filters you might put on a video to the filters you might put on a on a picture isn't that important you on a picture isn't that important you on a picture isn't that important you you want to maintain that same you want to maintain that same you want to maintain that same look and feel or that same voice or that look and feel or that same voice or that look and feel or that same voice or that same filter right and as you're posting same filter right and as you're posting same filter right and as you're posting and be consistent there right absolutely and be consistent there right absolutely and be consistent there right absolutely it's like whatever you're doing already it's like whatever you're doing already it's like whatever you're doing already when you're at church I mean what does when you're at church I mean what does when you're at church I mean what does your building look like what's what's your building look like what's what's your building look like what's what's what are your decorations at church like what are your decorations at church like what are your decorations at church like okay now transition that into making it okay now transition that into making it okay now transition that into making it doing that on social media so that doing that on social media so that doing that on social media so that people understand people understand people understand yeah I just had a a church that opened yeah I just had a a church that opened yeah I just had a a church that opened up a new campus and they went to get up a new campus and they went to get up a new campus and they went to get pictures and they recognized that the pictures and they recognized that the pictures and they recognized that the the lighting and the the temperature and the lighting and the the temperature and the lighting and the the temperature and all that kind of stuff on stage was all that kind of stuff on stage was all that kind of stuff on stage was messing with the pictures they take that messing with the pictures they take that messing with the pictures they take that they put on social media it wasn't they put on social media it wasn't they put on social media it wasn't matching the other campuses matching the other campuses matching the other campuses I'm going wow like you guys have thought I'm going wow like you guys have thought I'm going wow like you guys have thought through this right you got to make sure through this right you got to make sure through this right you got to make sure because they want to maintain that brand because they want to maintain that brand because they want to maintain that brand identity so yeah was out there yeah you identity so yeah was out there yeah you identity so yeah was out there yeah you want people to be like oh this is Mosaic

want people to be like oh this is Mosaic want people to be like oh this is Mosaic Christian Church like this is them Christian Church like this is them Christian Church like this is them showing up in my feed to help me showing up in my feed to help me showing up in my feed to help me throughout my week like throughout my week like throughout my week like yeah I mean there's just so many tools yeah I mean there's just so many tools yeah I mean there's just so many tools out there the church unfortunately is so out there the church unfortunately is so out there the church unfortunately is so behind on some of these but my biggest behind on some of these but my biggest behind on some of these but my biggest thing is like God has given us so many thing is like God has given us so many thing is like God has given us so many opportunities and so we can either be so opportunities and so we can either be so opportunities and so we can either be so stubborn and be like I can do this on my stubborn and be like I can do this on my stubborn and be like I can do this on my own or we can use like the things that a own or we can use like the things that a own or we can use like the things that a lot of non-Christian businesses use like lot of non-Christian businesses use like lot of non-Christian businesses use like marketing tools and whatnot and figure marketing tools and whatnot and figure marketing tools and whatnot and figure out how can we reach more people like if out how can we reach more people like if out how can we reach more people like if we can use these tools to do it let's do we can use these tools to do it let's do we can use these tools to do it let's do it let's not just stick to our own ways it let's not just stick to our own ways it let's not just stick to our own ways but yeah I don't want to be that young but yeah I don't want to be that young but yeah I don't want to be that young kid that acts like I know everything kid that acts like I know everything kid that acts like I know everything either so I don't want to come off like either so I don't want to come off like either so I don't want to come off like that well you're not curious you're that well you're not curious you're that well you're not curious you're actually doing it and that's really actually doing it and that's really actually doing it and that's really refreshing you are are helping to refreshing you are are helping to refreshing you are are helping to advance uh the kingdom of God and make advance uh the kingdom of God and make advance uh the kingdom of God and make Jesus famous and so uh so thankful and Jesus famous and so uh so thankful and Jesus famous and so uh so thankful and grateful for you thanks for being on the grateful for you thanks for being on the grateful for you thanks for being on the show yes thanks for having me how do show yes thanks for having me how do show yes thanks for having me how do people get a hold of you well add this people get a hold of you well add this people get a hold of you well add this to the show notes but just tell us to the show notes but just tell us to the show notes but just tell us somebody wants to reach out to you so my somebody wants to reach out to you so my somebody wants to reach out to you so my website is socials Made Simple so if you website is socials Made Simple so if you website is socials Made Simple so if you go on there you will see like the kind go on there you will see like the kind go on there you will see like the kind of work that I do of work that I do of work that I do um yeah I can get all the details but my um yeah I can get all the details but my um yeah I can get all the details but my personal account is just my name cares personal account is just my name cares personal account is just my name cares for me and then my team accounts are for me and then my team accounts are for me and then my team accounts are teamtips.com okay so okay very good to teamtips.com okay so okay very good to teamtips.com okay so okay very good to know so if anybody else has know so if anybody else has know so if anybody else has teenage teenage girls that are somewhat

teenage teenage girls that are somewhat teenage teenage girls that are somewhat struggling here is somebody who can struggling here is somebody who can struggling here is somebody who can speak their their life yes speak wisdom speak their their life yes speak wisdom speak their their life yes speak wisdom into their lives right so the truth yeah into their lives right so the truth yeah into their lives right so the truth yeah yeah absolutely yeah absolutely yeah absolutely well thank you Karis we appreciate you well thank you Karis we appreciate you well thank you Karis we appreciate you and uh thanks for being on the show