All Things Google for Churches - featuring Jason Hamrock and Bart Blair

[Music] [Music] welcome to the missional marketing welcome to the missional marketing welcome to the missional marketing podcast podcast podcast uh today i'm sitting down with bart uh today i'm sitting down with bart uh today i'm sitting down with bart blair bart is a member of our team here blair bart is a member of our team here blair bart is a member of our team here at michigan marketing at michigan marketing at michigan marketing and aside from being a church growth and aside from being a church growth and aside from being a church growth expert expert expert and knowing a lot about digital tools and knowing a lot about digital tools and knowing a lot about digital tools bart's also a pastor so he brings a bart's also a pastor so he brings a bart's also a pastor so he brings a really really really great perspective on how to use digital great perspective on how to use digital great perspective on how to use digital tools tools tools to grow your church and so we are to grow your church and so we are to grow your church and so we are unpacking a handful of these tools unpacking a handful of these tools unpacking a handful of these tools in this podcast these google tools that in this podcast these google tools that in this podcast these google tools that you really need to know about you really need to know about you really need to know about and we also wrote a blog post that goes and we also wrote a blog post that goes and we also wrote a blog post that goes much deeper into a lot more of these much deeper into a lot more of these much deeper into a lot more of these google tools that you really need to google tools that you really need to google tools that you really need to know about know about know about but in just these next few moments i but in just these next few moments i but in just these next few moments i hope you learned something hope you learned something hope you learned something and it's going to be worth your time to and it's going to be worth your time to and it's going to be worth your time to to listen into the whole thing to listen into the whole thing to listen into the whole thing so enjoy well hey i am bart blair and i so enjoy well hey i am bart blair and i so enjoy well hey i am bart blair and i am with my friend my colleague jason am with my friend my colleague jason am with my friend my colleague jason hamrock hamrock hamrock and we want to talk today about google and we want to talk today about google and we want to talk today about google probably something probably something probably something that you have heard of you've heard of that you have heard of you've heard of that you have heard of you've heard of google jason you heard of google google jason you heard of google google jason you heard of google uh i have in the past a little bit yeah uh i have in the past a little bit yeah uh i have in the past a little bit yeah it's this tiny little it's this tiny little it's this tiny little country country country it's a company country country country it's a company country country country it's a company that might be turning into its own that might be turning into its own that might be turning into its own country its own nation it might be country its own nation it might be country its own nation it might be taking over taking over taking over our country yeah it's taking over planet our country yeah it's taking over planet our country yeah it's taking over planet planet earth um planet earth um planet earth um we were talking just a minute ago about we were talking just a minute ago about we were talking just a minute ago about the fact that uh the fact that uh the fact that uh you and i both been on staff in churches you and i both been on staff in churches you and i both been on staff in churches um you were communications director i um you were communications director i um you were communications director i was was was a creative arts director and a senior a creative arts director and a senior a creative arts director and a senior pastor and a church planter

pastor and a church planter pastor and a church planter and when you and i were serving in and when you and i were serving in and when you and i were serving in churches there was churches there was churches there was barely google was there google at all barely google was there google at all barely google was there google at all when you were when you were when you were on staff at the church yeah there was on staff at the church yeah there was on staff at the church yeah there was but you know it was uh but you know it was uh but you know it was uh i mean certainly they've come a long way i mean certainly they've come a long way i mean certainly they've come a long way since i left so i left at the since i left so i left at the since i left so i left at the basically 2011 and um basically 2011 and um basically 2011 and um in those nine years google has just in those nine years google has just in those nine years google has just come light years and it's been it's been come light years and it's been it's been come light years and it's been it's been fun to see that and it's been fun to see fun to see that and it's been fun to see fun to see that and it's been fun to see their their their development of all their tools that development of all their tools that development of all their tools that churches are usually utilizing these churches are usually utilizing these churches are usually utilizing these days but back in those days we didn't days but back in those days we didn't days but back in those days we didn't have that much have that much have that much access to it no i i left the staff for access to it no i i left the staff for access to it no i i left the staff for the church that i was the church that i was the church that i was serving on in 2017 so only three years serving on in 2017 so only three years serving on in 2017 so only three years ago ago ago and google has changed a ton and google has changed a ton and google has changed a ton just in the past three years um i can just in the past three years um i can just in the past three years um i can only imagine only imagine only imagine what it would be like serving on staff what it would be like serving on staff what it would be like serving on staff at a church today at a church today at a church today with all of the google tools and all of with all of the google tools and all of with all of the google tools and all of the options that churches and church the options that churches and church the options that churches and church leaders have at their disposal leaders have at their disposal leaders have at their disposal that you and i didn't have um but that you and i didn't have um but that you and i didn't have um but i don't know if you're finding this but i don't know if you're finding this but i don't know if you're finding this but as i talk to churches and pastors and as i talk to churches and pastors and as i talk to churches and pastors and church leaders and communications church leaders and communications church leaders and communications directors directors directors i'm finding that most of them are not i'm finding that most of them are not i'm finding that most of them are not really taking advantage of everything really taking advantage of everything really taking advantage of everything that that that google has to offer that would you find google has to offer that would you find google has to offer that would you find it because they don't understand it it because they don't understand it it because they don't understand it okay so they don't know what they're okay so they don't know what they're okay so they don't know what they're what they're what they don't even know what they're what they don't even know what they're what they don't even know what the tool is and how they can it can what the tool is and how they can it can what the tool is and how they can it can help their church grow or help their church grow or help their church grow or serve their church right i'm with you serve their church right i'm with you serve their church right i'm with you 100 and that's why i've got you 100 and that's why i've got you 100 and that's why i've got you on the zoom call today because i'm going

on the zoom call today because i'm going on the zoom call today because i'm going to get you to explain to get you to explain to get you to explain to me and if i can understand it then to me and if i can understand it then to me and if i can understand it then most of these pastors and church leaders most of these pastors and church leaders most of these pastors and church leaders will be able to understand it will be able to understand it will be able to understand it i'm going to ask you some questions i'm going to ask you some questions i'm going to ask you some questions about google about google about google how churches can be using it how how churches can be using it how how churches can be using it how churches should be using it churches should be using it churches should be using it and um and you can just maybe highlight and um and you can just maybe highlight and um and you can just maybe highlight some of the things that some of the things that some of the things that you're seeing as best practices and and you're seeing as best practices and and you're seeing as best practices and and uh let's leverage uh let's leverage uh let's leverage google uh to reach more people for jesus google uh to reach more people for jesus google uh to reach more people for jesus that's the ultimate that's the ultimate that's the ultimate that's the ultimate that's the ultimate that's the ultimate goal right goal right goal right that's the ultimate goal you bet i'm that's the ultimate goal you bet i'm that's the ultimate goal you bet i'm excited about it and i'll have you excited about it and i'll have you excited about it and i'll have you answer some of those questions because answer some of those questions because answer some of those questions because uh uh uh bart himself is a pretty pretty well uh bart himself is a pretty pretty well uh bart himself is a pretty pretty well uh he's an expert when it comes to google he's an expert when it comes to google he's an expert when it comes to google and he understands a lot of these things and he understands a lot of these things and he understands a lot of these things that i understand too so that i understand too so that i understand too so instead of one talking head we're going instead of one talking head we're going instead of one talking head we're going to go back and forth a little bit how's to go back and forth a little bit how's to go back and forth a little bit how's that that that okay we'll see how that goes um i do okay we'll see how that goes um i do okay we'll see how that goes um i do know a few things i'm still learning know a few things i'm still learning know a few things i'm still learning though it's like though it's like though it's like i mean it's it's it's a constant i mean it's it's it's a constant i mean it's it's it's a constant learning process okay learning process okay learning process okay let's start by talking about what people let's start by talking about what people let's start by talking about what people refer to as the refer to as the refer to as the g suite or the google suite right so g suite or the google suite right so g suite or the google suite right so uh how how would you describe the g uh how how would you describe the g uh how how would you describe the g suite suite suite oh well the you know the g i mean oh well the you know the g i mean oh well the you know the g i mean there's so many tools there's so many tools there's so many tools inside especially when it comes to each inside especially when it comes to each inside especially when it comes to each church is a non-profit church is a non-profit church is a non-profit and so you have access to all of these and so you have access to all of these and so you have access to all of these tools tools tools uh in google and so the g suite is uh in google and so the g suite is uh in google and so the g suite is available for you to take advantage of available for you to take advantage of available for you to take advantage of and there's a lot and there's a lot and there's a lot of a lot of specific tools inside of of a lot of specific tools inside of of a lot of specific tools inside of that oh so what what are some of those that oh so what what are some of those that oh so what what are some of those things that um that are comprised that things that um that are comprised that things that um that are comprised that that the g suite is comprised of that the g suite is comprised of that the g suite is comprised of well i would say you know they're like well i would say you know they're like well i would say you know they're like the when we talk about

the when we talk about the when we talk about um obviously mail right gmail um obviously mail right gmail um obviously mail right gmail email like probably the most common most email like probably the most common most email like probably the most common most important important important thing that you can use is is gmail thing that you can use is is gmail thing that you can use is is gmail um talk about calendars you can a lot of um talk about calendars you can a lot of um talk about calendars you can a lot of churches use the churches use the churches use the the google calendars to help um you know the google calendars to help um you know the google calendars to help um you know keep their events and everything going keep their events and everything going keep their events and everything going on and you i i use it for my calendar on and you i i use it for my calendar on and you i i use it for my calendar um talk about google maps we're going to um talk about google maps we're going to um talk about google maps we're going to talk a little bit about that obviously talk a little bit about that obviously talk a little bit about that obviously chrome chrome chrome every there the g suite is a very every there the g suite is a very every there the g suite is a very powerful popular powerful popular powerful popular tool for you to utilize as you do tool for you to utilize as you do tool for you to utilize as you do ministry okay so um ministry okay so um ministry okay so um one of one of the things about g suite one of one of the things about g suite one of one of the things about g suite that you didn't mention is google drive that you didn't mention is google drive that you didn't mention is google drive like that to me that to me is like like that to me that to me is like like that to me that to me is like probably one of the probably one of the probably one of the one of the most important tools right one of the most important tools right one of the most important tools right and sharing files and uploading things and sharing files and uploading things and sharing files and uploading things and storing and storing and storing storing uh you know storing files online storing uh you know storing files online storing uh you know storing files online especially if you're doing things like especially if you're doing things like especially if you're doing things like videos or graphic design it makes it videos or graphic design it makes it videos or graphic design it makes it easy to easy to easy to to share those types of files with other to share those types of files with other to share those types of files with other people on your on your team people on your on your team people on your on your team um what now is there a cost for a church um what now is there a cost for a church um what now is there a cost for a church to actually have to actually have to actually have the the g suite of the google suite yeah the the g suite of the google suite yeah the the g suite of the google suite yeah i think it's it's about six bucks i think it's it's about six bucks i think it's it's about six bucks uh per user per month okay um uh per user per month okay um uh per user per month okay um you know that's and that's uh for like a you know that's and that's uh for like a you know that's and that's uh for like a basic i think it goes up to like what 12 basic i think it goes up to like what 12 basic i think it goes up to like what 12 or 25 dollars there's like or 25 dollars there's like or 25 dollars there's like different levels very affordable yeah different levels very affordable yeah different levels very affordable yeah it's like it's like less than 75 bucks a it's like it's like less than 75 bucks a it's like it's like less than 75 bucks a year per year per year per per person yeah so you absolutely want per person yeah so you absolutely want per person yeah so you absolutely want to take advantage of to take advantage of to take advantage of of the of the suite no but that price of the of the suite no but that price of the of the suite no but that price that you just quoted

that you just quoted that you just quoted that's actually the non-profit price that's actually the non-profit price that's actually the non-profit price right that's right that's right that's that's not the publicly published price that's not the publicly published price that's not the publicly published price i think that is the i think that is the i think that is the that's the that you have to be a that's the that you have to be a that's the that you have to be a non-profit to get that right so non-profit to get that right so non-profit to get that right so yeah so there there are actually yeah so there there are actually yeah so there there are actually different um there are some other perks different um there are some other perks different um there are some other perks that non-profits that non-profits that non-profits have when they're engaged with google have when they're engaged with google have when they're engaged with google for non-profits right for non-profits right for non-profits right um share a little bit about what what um share a little bit about what what um share a little bit about what what churches might benefit in that in that churches might benefit in that in that churches might benefit in that in that arena well probably the biggest most arena well probably the biggest most arena well probably the biggest most powerful one is the google ad grant powerful one is the google ad grant powerful one is the google ad grant program program program um in the google ad grant program um in the google ad grant program um in the google ad grant program this is going to blow you away if you've this is going to blow you away if you've this is going to blow you away if you've never heard of this but you get ten never heard of this but you get ten never heard of this but you get ten thousand dollars every month thousand dollars every month thousand dollars every month and paid google search advertising so and paid google search advertising so and paid google search advertising so by getting the google ad grant as as a by getting the google ad grant as as a by getting the google ad grant as as a as a 501c3 non-profit organization you as a 501c3 non-profit organization you as a 501c3 non-profit organization you just increased your just increased your just increased your advertising budget by 125 120 000 this advertising budget by 125 120 000 this advertising budget by 125 120 000 this year year year and and most churches go how is that and and most churches go how is that and and most churches go how is that possible well possible well possible well google is quite big uh i always tell uh google is quite big uh i always tell uh google is quite big uh i always tell uh people that i talk with churches i talk people that i talk with churches i talk people that i talk with churches i talk with that you know i think it was 2018 with that you know i think it was 2018 with that you know i think it was 2018 google had 90 billion dollars google had 90 billion dollars google had 90 billion dollars in ad sales meaning if you ever search in ad sales meaning if you ever search in ad sales meaning if you ever search something in google online right using something in google online right using something in google online right using your phone your phone your phone you'll see an ad at the top right you'll see an ad at the top right you'll see an ad at the top right somebody clicks on that ad well somebody clicks on that ad well somebody clicks on that ad well you know the company that advertising you know the company that advertising you know the company that advertising there they're paying google a little bit there they're paying google a little bit there they're paying google a little bit of of of money to be in that spot so obviously money to be in that spot so obviously money to be in that spot so obviously some really popular ones are like car some really popular ones are like car some really popular ones are like car dealerships or

dealerships or dealerships or divorce attorneys i mean or any kind of divorce attorneys i mean or any kind of divorce attorneys i mean or any kind of attorney right attorney right attorney right those are high priced you know cost per those are high priced you know cost per those are high priced you know cost per clicks are clicks are clicks are huge or like could be 75 to 100 per huge or like could be 75 to 100 per huge or like could be 75 to 100 per click click click well that all costs money and google well that all costs money and google well that all costs money and google makes a ton of money about makes a ton of money about makes a ton of money about with that but they offer non-profits with that but they offer non-profits with that but they offer non-profits this opportunity to advertise this opportunity to advertise this opportunity to advertise so when people are looking for a church so when people are looking for a church so when people are looking for a church or they're looking what for what i call or they're looking what for what i call or they're looking what for what i call a felt a felt a felt need like how to fix my marriage or how need like how to fix my marriage or how need like how to fix my marriage or how to overcome an addiction or to overcome an addiction or to overcome an addiction or how to have forgiveness right there's how to have forgiveness right there's how to have forgiveness right there's just so many just so many just so many felt need searches you can actually felt need searches you can actually felt need searches you can actually advertise and put an ad at the top of advertise and put an ad at the top of advertise and put an ad at the top of the page the page the page and you didn't pay for that google did and you didn't pay for that google did and you didn't pay for that google did so the ad grant program so the ad grant program so the ad grant program is one of those just amazing tools that is one of those just amazing tools that is one of those just amazing tools that churches can take advantage of one of churches can take advantage of one of churches can take advantage of one of the things that i really like the things that i really like the things that i really like about the google ad grant is about the google ad grant is about the google ad grant is um a lot of churches are using facebook um a lot of churches are using facebook um a lot of churches are using facebook campaigns like we see that pretty campaigns like we see that pretty campaigns like we see that pretty regularly a lot of churches will regularly a lot of churches will regularly a lot of churches will advertise on facebook we call that advertise on facebook we call that advertise on facebook we call that interruptive advertising where you know interruptive advertising where you know interruptive advertising where you know people are going about their regular people are going about their regular people are going about their regular facebook business and we interrupt their facebook business and we interrupt their facebook business and we interrupt their scrolling program with our ads scrolling program with our ads scrolling program with our ads and facebook ads are are super powerful and facebook ads are are super powerful and facebook ads are are super powerful like there there's a lot of value in like there there's a lot of value in like there there's a lot of value in advertising on facebook advertising on facebook advertising on facebook but what i love about the google ad but what i love about the google ad but what i love about the google ad grant and the google grant and the google grant and the google search platform is that when search platform is that when search platform is that when someone searches a particular topic someone searches a particular topic someone searches a particular topic whether that's a felt need or a whether that's a felt need or a whether that's a felt need or a faith-based question

faith-based question faith-based question and a church's ad pops to the top and a church's ad pops to the top and a church's ad pops to the top of that you know that listing and that of that you know that listing and that of that you know that listing and that visitor visitor visitor goes to their website that's a warm lead goes to their website that's a warm lead goes to their website that's a warm lead that's actually somebody who was that's actually somebody who was that's actually somebody who was actively looking actively looking actively looking for a solution to a problem or actively for a solution to a problem or actively for a solution to a problem or actively looking for a church looking for a church looking for a church looking for a specific answer to a faith looking for a specific answer to a faith looking for a specific answer to a faith question question question so you know facebook to some degree is so you know facebook to some degree is so you know facebook to some degree is probably probably probably more akin to the old days when we used more akin to the old days when we used more akin to the old days when we used to mail to mail to mail flyers out to everybody's mailbox right flyers out to everybody's mailbox right flyers out to everybody's mailbox right and you hope and you hope and you hope that that uh that it lands in the that that uh that it lands in the that that uh that it lands in the mailbox of somebody who's looking for mailbox of somebody who's looking for mailbox of somebody who's looking for what you offer what you offer what you offer we now we can target in facebook ads we now we can target in facebook ads we now we can target in facebook ads more you know more specifically with more you know more specifically with more you know more specifically with demographics and that sort of thing demographics and that sort of thing demographics and that sort of thing but the advantage to these adword grant but the advantage to these adword grant but the advantage to these adword grant the adword campaigns and you know the adword campaigns and you know the adword campaigns and you know through the google grant through the google grant through the google grant is either these are actually warm leads is either these are actually warm leads is either these are actually warm leads these are people who are actively these are people who are actively these are people who are actively looking for what you as a church have to looking for what you as a church have to looking for what you as a church have to offer absolutely offer absolutely offer absolutely they're searching i mean if they're they're searching i mean if they're they're searching i mean if they're searching you want to be searching you want to be searching you want to be at the top of the list and what we get at the top of the list and what we get at the top of the list and what we get really excited about is driving traffic really excited about is driving traffic really excited about is driving traffic to a to a to a church website that has answers you church website that has answers you church website that has answers you offer hope offer hope offer hope you offer answers you offer jesus most you offer answers you offer jesus most you offer answers you offer jesus most other other other searches don't do that right they're searches don't do that right they're searches don't do that right they're driving them to secular based websites driving them to secular based websites driving them to secular based websites and so that's why i love about the and so that's why i love about the and so that's why i love about the google google google ad grant is that churches can take ad grant is that churches can take ad grant is that churches can take advantage of saying advantage of saying advantage of saying it's free of charge right there's no it's free of charge right there's no it's free of charge right there's no fees fees fees that you're you're not paying google for that you're you're not paying google for that you're you're not paying google for those for those those for those those for those clicks and those advertisements yeah it clicks and those advertisements yeah it clicks and those advertisements yeah it is it is is it is is it is it is a great tool we could actually

it is a great tool we could actually it is a great tool we could actually talk about that all day but let's move talk about that all day but let's move talk about that all day but let's move on let's move on to some other things on let's move on to some other things on let's move on to some other things related to google now related to google now related to google now that is for google for non-profits you that is for google for non-profits you that is for google for non-profits you know so you have to you have to qualify know so you have to you have to qualify know so you have to you have to qualify you have to become you have to become you have to become you know part of the google non-profit you know part of the google non-profit you know part of the google non-profit so there's a there's a process to walk so there's a there's a process to walk so there's a there's a process to walk through in that through in that through in that there's another thing that google does there's another thing that google does there's another thing that google does that that most people probably know what that that most people probably know what that that most people probably know what it is but they don't know what the name it is but they don't know what the name it is but they don't know what the name is is is and it's called google my business um and it's called google my business um and it's called google my business um you know most people see it you know most people see it you know most people see it often when they do searches but they often when they do searches but they often when they do searches but they don't know actually what it's called don't know actually what it's called don't know actually what it's called google google google my business now can churches actually my business now can churches actually my business now can churches actually use google my business because churches use google my business because churches use google my business because churches aren't really technically aren't really technically aren't really technically business well actually they are see so business well actually they are see so business well actually they are see so so google uh in in so google uh in in so google uh in in google's eyes you as a as a as a church google's eyes you as a as a as a church google's eyes you as a as a as a church if you have a physical location that's a if you have a physical location that's a if you have a physical location that's a storefront storefront storefront you have a storefront from according to you have a storefront from according to you have a storefront from according to google you're a business google you're a business google you're a business right they don't see you as a church you right they don't see you as a church you right they don't see you as a church you see as a business with a storefront see as a business with a storefront see as a business with a storefront and as a storefront google has likely and as a storefront google has likely and as a storefront google has likely already given you a google my business already given you a google my business already given you a google my business profile every business gets one profile every business gets one profile every business gets one unless the business is inside of a home unless the business is inside of a home unless the business is inside of a home google's crawled the planet google's crawled the planet google's crawled the planet pretty much and uh they have listed at pretty much and uh they have listed at pretty much and uh they have listed at your business your business your business uh so go ahead and try google your name uh so go ahead and try google your name uh so go ahead and try google your name likely you're gonna see on the right likely you're gonna see on the right likely you're gonna see on the right hand side you're gonna hand side you're gonna hand side you're gonna on a desktop you're gonna see your on a desktop you're gonna see your on a desktop you're gonna see your google my business google my business google my business profile and uh it's important that you profile and uh it's important that you profile and uh it's important that you unders that unders that unders that that you understand how that thing works that you understand how that thing works that you understand how that thing works how to gain access to it to become an how to gain access to it to become an how to gain access to it to become an admin of it so that you can go in there

admin of it so that you can go in there admin of it so that you can go in there and respond to reviews and respond to reviews and respond to reviews or add photos or manage those photos and or add photos or manage those photos and or add photos or manage those photos and a bunch of other things that you can a bunch of other things that you can a bunch of other things that you can that you can learn from it but yeah that you can learn from it but yeah that you can learn from it but yeah google my business google my business google my business most churches don't realize the power most churches don't realize the power most churches don't realize the power and what's really happening with people and what's really happening with people and what's really happening with people searching online searching online searching online for a church finding you and that for a church finding you and that for a church finding you and that really is the first interaction they really is the first interaction they really is the first interaction they have with your church is your google my have with your church is your google my have with your church is your google my business profile yeah that business profile yeah that business profile yeah that that is uh that is true um there are that is uh that is true um there are that is uh that is true um there are different things you can do on your different things you can do on your different things you can do on your google my business profile right you can google my business profile right you can google my business profile right you can update update update photos so you can have photos on there photos so you can have photos on there photos so you can have photos on there just like you would on your website or just like you would on your website or just like you would on your website or in your facebook account so people can in your facebook account so people can in your facebook account so people can see see see what your church community is like uh what your church community is like uh what your church community is like uh you can post events you can post events you can post events like calendar of events uh you can do like calendar of events uh you can do like calendar of events uh you can do posts like social media posts just like posts like social media posts just like posts like social media posts just like you do on on facebook you do on on facebook you do on on facebook you can have hours you can have contact you can have hours you can have contact you can have hours you can have contact information it really is a powerful information it really is a powerful information it really is a powerful really really is a powerful tool and really really is a powerful tool and really really is a powerful tool and very very important for local search very very important for local search very very important for local search traffic people who are specifically traffic people who are specifically traffic people who are specifically looking looking looking for a church in your geographic area for a church in your geographic area for a church in your geographic area you know you mentioned uh when we when you know you mentioned uh when we when you know you mentioned uh when we when we were starting out so we were starting out so we were starting out so when when we were on staff at when i was when when we were on staff at when i was when when we were on staff at when i was on staff at my church on staff at my church on staff at my church really the best the best way to grow really the best the best way to grow really the best the best way to grow your church is your own people like your church is your own people like your church is your own people like we're not going to try and dismiss that we're not going to try and dismiss that we're not going to try and dismiss that that's the best way to grow that's the best way to grow that's the best way to grow but i would say that the second was but i would say that the second was but i would say that the second was really our when websites came about the really our when websites came about the really our when websites came about the internet came about people would have internet came about people would have internet came about people would have you know churches would launch a website you know churches would launch a website you know churches would launch a website so now you have this website so people so now you have this website so people so now you have this website so people can go check out your website and can go check out your website and can go check out your website and and and see what you're like and all and and see what you're like and all and and see what you're like and all this kind of thing you understand that this kind of thing you understand that this kind of thing you understand that well these days before they even get to

well these days before they even get to well these days before they even get to your website your website your website they're googling your name and they're they're googling your name and they're they're googling your name and they're landing on your google my business landing on your google my business landing on your google my business profile so when i talk to a church about profile so when i talk to a church about profile so when i talk to a church about this i say hey this i say hey this i say hey let's go look at your photos if you were let's go look at your photos if you were let's go look at your photos if you were creating creating creating a printed brochure to hand out to people a printed brochure to hand out to people a printed brochure to hand out to people that were thinking about going to your that were thinking about going to your that were thinking about going to your church and you found them and would you church and you found them and would you church and you found them and would you give them a brochure give them a brochure give them a brochure with those photos or would you have your with those photos or would you have your with those photos or would you have your best photos best photos best photos on this printed piece and when i say on this printed piece and when i say on this printed piece and when i say that they're like that they're like that they're like oh that makes total sense so i really oh that makes total sense so i really oh that makes total sense so i really need to go in there and manage my photos need to go in there and manage my photos need to go in there and manage my photos to have the best to have the best to have the best photos so we have our best foot forward photos so we have our best foot forward photos so we have our best foot forward when people are thinking about when people are thinking about when people are thinking about visiting our church i'm like exactly visiting our church i'm like exactly visiting our church i'm like exactly treat it as though it's your printed treat it as though it's your printed treat it as though it's your printed brochure that you'd be handing out to brochure that you'd be handing out to brochure that you'd be handing out to people as they people as they people as they are thinking about coming to your church are thinking about coming to your church are thinking about coming to your church yeah it's really important that you yeah it's really important that you yeah it's really important that you actually take ownership of your google actually take ownership of your google actually take ownership of your google my business page because my business page because my business page because in addition to being able to post your in addition to being able to post your in addition to being able to post your own photos own photos own photos one of the things that google does as a one of the things that google does as a one of the things that google does as a favor for churches favor for churches favor for churches is google will actually populate your is google will actually populate your is google will actually populate your google my business google my business google my business page with other photos that it finds page with other photos that it finds page with other photos that it finds across across across the internet that are geo tagged the internet that are geo tagged the internet that are geo tagged um with with the with the uh the gps um with with the with the uh the gps um with with the with the uh the gps location of your building right and i location of your building right and i location of your building right and i have on many occasions have on many occasions have on many occasions looked at a uh google my business looked at a uh google my business looked at a uh google my business account with a church leader account with a church leader account with a church leader and saw photos they they didn't even and saw photos they they didn't even and saw photos they they didn't even know where the photos came from that is know where the photos came from that is know where the photos came from that is because someone posted them on instagram because someone posted them on instagram because someone posted them on instagram or shared them or shared them or shared them online somewhere um and sometimes

online somewhere um and sometimes online somewhere um and sometimes they're kind of they're kind of they're kind of embarrassing photos they're not at all embarrassing photos they're not at all embarrassing photos they're not at all what a church would want to see what a church would want to see what a church would want to see they're totally irrelevant right and they're totally irrelevant right and they're totally irrelevant right and empty classrooms empty classrooms empty classrooms that doesn't inspire me to want to come that doesn't inspire me to want to come that doesn't inspire me to want to come to your church to your church to your church dare i tell the story about my friends dare i tell the story about my friends dare i tell the story about my friends who i'll i will leave completely unnamed who i'll i will leave completely unnamed who i'll i will leave completely unnamed i think i shared this photo with you a i think i shared this photo with you a i think i shared this photo with you a few months ago where few months ago where few months ago where they have an international ministry that they have an international ministry that they have an international ministry that they're very involved with they're very involved with they're very involved with and there were some photos of a barbecue and there were some photos of a barbecue and there were some photos of a barbecue that this group from this international that this group from this international that this group from this international ministry had and they ministry had and they ministry had and they started by slaughtering a cow and started by slaughtering a cow and started by slaughtering a cow and so there were photos on their google my so there were photos on their google my so there were photos on their google my business page business page business page of the cow hanging upside down and these of the cow hanging upside down and these of the cow hanging upside down and these were the photos were the photos were the photos that were representing this urban that were representing this urban that were representing this urban church um not not appropriate not church um not not appropriate not church um not not appropriate not not what we would want but you unless not what we would want but you unless not what we would want but you unless you're checking out your own google my you're checking out your own google my you're checking out your own google my business page and you own it you have no business page and you own it you have no business page and you own it you have no idea what's there so you've got idea what's there so you've got idea what's there so you've got all the church leaders you gotta know all the church leaders you gotta know all the church leaders you gotta know and so there's a thing that says um own and so there's a thing that says um own and so there's a thing that says um own this business question mark this business question mark this business question mark if you haven't clicked on that to claim if you haven't clicked on that to claim if you haven't clicked on that to claim it you need to do that church do that it you need to do that church do that it you need to do that church do that right now go claim that thing and get right now go claim that thing and get right now go claim that thing and get control of it then you can do some control of it then you can do some control of it then you can do some things with it things with it things with it yeah okay i'm gonna change tack here a yeah okay i'm gonna change tack here a yeah okay i'm gonna change tack here a little bit little bit little bit and talk a little bit about some more and talk a little bit about some more and talk a little bit about some more some some nerdier stuff okay some some nerdier stuff okay some some nerdier stuff okay so not everybody may find this as so not everybody may find this as so not everybody may find this as interesting as others i love it um but a interesting as others i love it um but a interesting as others i love it um but a couple of the tools that couple of the tools that couple of the tools that google provides for us that actually google provides for us that actually google provides for us that actually allows us to to track the behavior and allows us to to track the behavior and allows us to to track the behavior and the the the of visitors to our website and the of visitors to our website and the of visitors to our website and the performance of our website are

performance of our website are performance of our website are the google search console and google the google search console and google the google search console and google analytics now analytics now analytics now i wouldn't i wouldn't profess to be a a i wouldn't i wouldn't profess to be a a i wouldn't i wouldn't profess to be a a pro pro pro or expert in either of these i spend or expert in either of these i spend or expert in either of these i spend time in them all the time and i'm trying time in them all the time and i'm trying time in them all the time and i'm trying to to to trying to learn and get better um but trying to learn and get better um but trying to learn and get better um but how would you you know to to the average how would you you know to to the average how would you you know to to the average church leader or church communications church leader or church communications church leader or church communications director out there how would you explain director out there how would you explain director out there how would you explain uh search console analytics and and how uh search console analytics and and how uh search console analytics and and how can they actually can they actually can they actually use those tools uh to make a bigger use those tools uh to make a bigger use those tools uh to make a bigger impact in their church impact in their church impact in their church great question so uh both of them are great question so uh both of them are great question so uh both of them are free free free um offered by google you want to be um offered by google you want to be um offered by google you want to be using google's tools using google's tools using google's tools right um just real quickly i right um just real quickly i right um just real quickly i i i blow people's minds sometimes when i i i blow people's minds sometimes when i i i blow people's minds sometimes when i say that google owns 92 say that google owns 92 say that google owns 92 of the market share meaning out of 10 of the market share meaning out of 10 of the market share meaning out of 10 people who do an people who do an people who do an online search nine of those people are online search nine of those people are online search nine of those people are using google using google using google only one person is using like yahoo or only one person is using like yahoo or only one person is using like yahoo or bing or bing or bing or duckduckgo right so we're talking duckduckgo right so we're talking duckduckgo right so we're talking google's world we google's world we google's world we have to follow what google is saying have to follow what google is saying have to follow what google is saying do this or do that we got to kind of do this or do that we got to kind of do this or do that we got to kind of follow the rules well adding google follow the rules well adding google follow the rules well adding google analytics to your website analytics to your website analytics to your website helps your website it helps google crawl helps your website it helps google crawl helps your website it helps google crawl your website your website your website um and so that's that's just super smart um and so that's that's just super smart um and so that's that's just super smart plus the google search console super plus the google search console super plus the google search console super smart smart smart so just do that for that sake alone so just do that for that sake alone so just do that for that sake alone however those tools are so powerful however those tools are so powerful however those tools are so powerful uh as bart was saying like you go you uh as bart was saying like you go you uh as bart was saying like you go you can log into your analytics and see can log into your analytics and see can log into your analytics and see how many visitors were on your website how many visitors were on your website how many visitors were on your website where those new visitors are returning where those new visitors are returning where those new visitors are returning visitors visitors visitors how many pages did they visit where did

how many pages did they visit where did how many pages did they visit where did they go how long did they stay on they go how long did they stay on they go how long did they stay on was it a a mobile phone that they used was it a a mobile phone that they used was it a a mobile phone that they used desktop desktop desktop tablet it you learn so much tablet it you learn so much tablet it you learn so much about your website you can create about your website you can create about your website you can create conversion funnels so that i know that conversion funnels so that i know that conversion funnels so that i know that hey all the people who enter our home hey all the people who enter our home hey all the people who enter our home page page page what did they do next what was most what did they do next what was most what did they do next what was most important to them important to them important to them second third fourth fifth and on because second third fourth fifth and on because second third fourth fifth and on because then you can look at those pages and go then you can look at those pages and go then you can look at those pages and go hmm so a lot of people went to our home hmm so a lot of people went to our home hmm so a lot of people went to our home page then they clicked on page then they clicked on page then they clicked on about us but then they they bounced they about us but then they they bounced they about us but then they they bounced they left the site why is that left the site why is that left the site why is that right analytics really is right analytics really is right analytics really is the data it's the data of your website the data it's the data of your website the data it's the data of your website and without and without and without having that or looking at it's like having that or looking at it's like having that or looking at it's like you're flying an airplane you're flying an airplane you're flying an airplane with no destination and it's blind you with no destination and it's blind you with no destination and it's blind you don't even know where you're going or don't even know where you're going or don't even know where you're going or how you're getting there how you're getting there how you're getting there so you've got to use google analytics we so you've got to use google analytics we so you've got to use google analytics we love love love teaching and sharing how you how to use teaching and sharing how you how to use teaching and sharing how you how to use analytics um analytics um analytics um i'll also say with google search console i'll also say with google search console i'll also say with google search console it's another thing for it's another thing for it's another thing for when people are searching and finding when people are searching and finding when people are searching and finding your website your website your website what keywords are they using google what keywords are they using google what keywords are they using google search console search console search console um probably the most important thing um probably the most important thing um probably the most important thing google will say google will say google will say to do for your website is to add to do for your website is to add to do for your website is to add backlinks a backlink is basically backlinks a backlink is basically backlinks a backlink is basically how another website links to your how another website links to your how another website links to your website website website for example let's say you're a church in for example let's say you're a church in for example let's say you're a church in dallas in bart's located in the dallas dallas in bart's located in the dallas dallas in bart's located in the dallas fort worth area fort worth area fort worth area and you guys have the dallas morning and you guys have the dallas morning and you guys have the dallas morning star star star the alastair is that right is that the the alastair is that right is that the the alastair is that right is that the newspaper dallas morning news newspaper dallas morning news newspaper dallas morning news dallas morning news let's just say you

dallas morning news let's just say you dallas morning news let's just say you go to first baptist church in dallas go to first baptist church in dallas go to first baptist church in dallas and you put in uh like a press release and you put in uh like a press release and you put in uh like a press release out to dallas out to dallas out to dallas you know morning news and they wrote an you know morning news and they wrote an you know morning news and they wrote an article about your article about your article about your event that was coming up and they put it event that was coming up and they put it event that was coming up and they put it on their website with a link on their website with a link on their website with a link to your web to the dallas first baptist to your web to the dallas first baptist to your web to the dallas first baptist church website church website church website that would be an amazing link a backlink that would be an amazing link a backlink that would be an amazing link a backlink from their website to your website not from their website to your website not from their website to your website not the other way around the other way around the other way around google doesn't know that you could add google doesn't know that you could add google doesn't know that you could add links to other websites all day long links to other websites all day long links to other websites all day long but if you get a really high ranking but if you get a really high ranking but if you get a really high ranking domain authority website like a new domain authority website like a new domain authority website like a new source to link to your website source to link to your website source to link to your website that is so important how do you know that is so important how do you know that is so important how do you know google search console you can see all google search console you can see all google search console you can see all the different backlinks you have to your the different backlinks you have to your the different backlinks you have to your website website website and i won't go into the details but it's and i won't go into the details but it's and i won't go into the details but it's incredibly important to know incredibly important to know incredibly important to know what those referring sites are to your what those referring sites are to your what those referring sites are to your website those links to your website website those links to your website website those links to your website um that's i'm just literally hitting the um that's i'm just literally hitting the um that's i'm just literally hitting the tip of the iceberg about what google tip of the iceberg about what google tip of the iceberg about what google search console and google analytics can search console and google analytics can search console and google analytics can do do do but i got to tell you if you you need to but i got to tell you if you you need to but i got to tell you if you you need to learn learn learn about this google it just google it and about this google it just google it and about this google it just google it and watch youtube videos on how important it watch youtube videos on how important it watch youtube videos on how important it is to to have is to to have is to to have analytics and have google search console analytics and have google search console analytics and have google search console implemented on your your church what no implemented on your your church what no implemented on your your church what no matter what kind of website you have matter what kind of website you have matter what kind of website you have wordpress wix some other third party you wordpress wix some other third party you wordpress wix some other third party you know that you're using it doesn't matter know that you're using it doesn't matter know that you're using it doesn't matter you want to install analytics in google you want to install analytics in google you want to install analytics in google search console search console search console okay thanks for that that was pretty okay thanks for that that was pretty okay thanks for that that was pretty good now i want to talk about something good now i want to talk about something good now i want to talk about something else a minute ago we were talking about

else a minute ago we were talking about else a minute ago we were talking about facebook ads versus search ads facebook ads versus search ads facebook ads versus search ads um again most people i i don't think are um again most people i i don't think are um again most people i i don't think are aware aware aware that uh google actually has a that uh google actually has a that uh google actually has a a visual ad platform that's very similar a visual ad platform that's very similar a visual ad platform that's very similar to a facebook type of ad right an to a facebook type of ad right an to a facebook type of ad right an interruptive ad interruptive ad interruptive ad we call it google display or google ads we call it google display or google ads we call it google display or google ads why don't you talk a little bit about why don't you talk a little bit about why don't you talk a little bit about what what what google ads are not search ads but google ads are not search ads but google ads are not search ads but actually like display ads actually like display ads actually like display ads yeah well you use the term that i always yeah well you use the term that i always yeah well you use the term that i always use and we use it around here additional use and we use it around here additional use and we use it around here additional marketing it's called interruptive marketing it's called interruptive marketing it's called interruptive advertising advertising advertising and so in my opinion there's four and so in my opinion there's four and so in my opinion there's four powerful interruptive advertising powerful interruptive advertising powerful interruptive advertising platforms platforms platforms uh facebook which is so easy to use and uh facebook which is so easy to use and uh facebook which is so easy to use and everybody uses it everybody uses it everybody uses it uh it's super user friendly right so uh it's super user friendly right so uh it's super user friendly right so people do facebook ads people do facebook ads people do facebook ads instagram which you would totally use instagram which you would totally use instagram which you would totally use instagram because that's owned by instagram because that's owned by instagram because that's owned by facebook and so facebook and so facebook and so you can easily advertise on instagram you can easily advertise on instagram you can easily advertise on instagram the third one is youtube the third one is youtube the third one is youtube which we can talk about and the fourth which we can talk about and the fourth which we can talk about and the fourth one is google display network one is google display network one is google display network so the google display network is so the google display network is so the google display network is literally a network literally a network literally a network of millions of websites that say of millions of websites that say of millions of websites that say yes google please we're okay with you yes google please we're okay with you yes google please we're okay with you advertising to put in an ad on our advertising to put in an ad on our advertising to put in an ad on our website website website you can display an ad on our website and you can display an ad on our website and you can display an ad on our website and should should should somebody click on that ad google will somebody click on that ad google will somebody click on that ad google will pay that website pay that website pay that website a little bit of money because the a little bit of money because the a little bit of money because the advertiser the church advertiser the church advertiser the church paid google to be in that space so paid google to be in that space so paid google to be in that space so perfect example is like espn right perfect example is like espn right perfect example is like espn right go to espn to learn about sports you'll

go to espn to learn about sports you'll go to espn to learn about sports you'll see ads from see ads from see ads from nissan or target or a church nissan or target or a church nissan or target or a church that's the display network google's that's the display network google's that's the display network google's displaying an ad there displaying an ad there displaying an ad there and then somebody clicks on that ad and then somebody clicks on that ad and then somebody clicks on that ad google pays google pays google pays espn a little bit of money because espn a little bit of money because espn a little bit of money because nissan is paying money to be in that nissan is paying money to be in that nissan is paying money to be in that space space space i love this platform it's more cost i love this platform it's more cost i love this platform it's more cost effective than facebook effective than facebook effective than facebook it's still geo-targeted you can still it's still geo-targeted you can still it's still geo-targeted you can still use it for use it for use it for specific categories of people you're specific categories of people you're specific categories of people you're trying to reach trying to reach trying to reach you can use video or static images and you can use video or static images and you can use video or static images and the analytics on that thing the analytics on that thing the analytics on that thing is really really good you get to see how is really really good you get to see how is really really good you get to see how many users and how many clicks and many users and how many clicks and many users and how many clicks and click-through rates and then you get to click-through rates and then you get to click-through rates and then you get to see demographics of see demographics of see demographics of the people that clicked on that thing so the people that clicked on that thing so the people that clicked on that thing so i really i really i really really like display app advertising uh really like display app advertising uh really like display app advertising uh mainly because mainly because mainly because not everybody's in facebook right i mean not everybody's in facebook right i mean not everybody's in facebook right i mean a lot of people are but not everybody a lot of people are but not everybody a lot of people are but not everybody and so if you use facebook and so if you use facebook and so if you use facebook and instagram and you use display you and instagram and you use display you and instagram and you use display you kind of have a lot of people covered kind of have a lot of people covered kind of have a lot of people covered when it comes to advertising your event when it comes to advertising your event when it comes to advertising your event and it's pretty cost effective yeah i and it's pretty cost effective yeah i and it's pretty cost effective yeah i you you you you hit on something that i think is you hit on something that i think is you hit on something that i think is very important for people very important for people very important for people to to know and to realize and that is um to to know and to realize and that is um to to know and to realize and that is um the audience in google display is the audience in google display is the audience in google display is actually a different actually a different actually a different audience than the facebook audience when audience than the facebook audience when audience than the facebook audience when we run campaigns for churches and we we run campaigns for churches and we we run campaigns for churches and we look at the data after the fact look at the data after the fact look at the data after the fact the things that are most noticeable to the things that are most noticeable to the things that are most noticeable to me in me in me in in that data is that we tend to get in that data is that we tend to get in that data is that we tend to get a younger audience in google display a younger audience in google display a younger audience in google display than we do on facebook

than we do on facebook than we do on facebook and we tend to get a slightly and we tend to get a slightly and we tend to get a slightly more male audience than we do in more male audience than we do in more male audience than we do in facebook facebook facebook now you know there's a lot of there's a now you know there's a lot of there's a now you know there's a lot of there's a lot that we could debate about lot that we could debate about lot that we could debate about how to how to market and and who we're how to how to market and and who we're how to how to market and and who we're really targeting really targeting really targeting uh but there are two things that i that uh but there are two things that i that uh but there are two things that i that i believe to be very true i believe to be very true i believe to be very true one is that if you get the husband you one is that if you get the husband you one is that if you get the husband you get the household get the household get the household right um and so making sure that we're right um and so making sure that we're right um and so making sure that we're actually doing this digital outreach actually doing this digital outreach actually doing this digital outreach and advertising on platforms where we're and advertising on platforms where we're and advertising on platforms where we're going to be able to reach men i think is going to be able to reach men i think is going to be able to reach men i think is very important very important very important but i think most church leaders most but i think most church leaders most but i think most church leaders most pastors know that pastors know that pastors know that this is a generalization but that the this is a generalization but that the this is a generalization but that the wife wife wife the mom is most often the one who kind the mom is most often the one who kind the mom is most often the one who kind of decides of decides of decides where the family is going to go to where the family is going to go to where the family is going to go to church she's often the one making that church she's often the one making that church she's often the one making that decision decision decision so if we would never pit one platform so if we would never pit one platform so if we would never pit one platform against the other i think we're more against the other i think we're more against the other i think we're more both both both and kind of people it's actually a good and kind of people it's actually a good and kind of people it's actually a good idea to run idea to run idea to run campaigns in both platforms because campaigns in both platforms because campaigns in both platforms because you're really going to you're really going to you're really going to reach a a broader cross-section reach a a broader cross-section reach a a broader cross-section of of the community and of the people of of the community and of the people of of the community and of the people that you're you're trying to reach so that you're you're trying to reach so that you're you're trying to reach so that's just something that i wanted to that's just something that i wanted to that's just something that i wanted to kind of piggyback on what you're talking kind of piggyback on what you're talking kind of piggyback on what you're talking there about the audiences there about the audiences there about the audiences yeah and and most churches unfortunately yeah and and most churches unfortunately yeah and and most churches unfortunately are growing older are growing older are growing older not younger and so you want to you want not younger and so you want to you want not younger and so you want to you want to be intentional about growing younger to be intentional about growing younger to be intentional about growing younger you have to offer stuff for younger you have to offer stuff for younger you have to offer stuff for younger people people people and make it really attractive and then and make it really attractive and then and make it really attractive and then you got to get in front of them you got to get in front of them you got to get in front of them and yes it's still true

and yes it's still true and yes it's still true that younger like millennials they have that younger like millennials they have that younger like millennials they have facebook accounts facebook accounts facebook accounts but they've got so many other accounts but they've got so many other accounts but they've got so many other accounts they barely hit that facebook they barely hit that facebook they barely hit that facebook account versus oh people like us that's account versus oh people like us that's account versus oh people like us that's probably all we have probably all we have probably all we have so the display network is you just hit so the display network is you just hit so the display network is you just hit it i mean we've ran it i mean we've ran it i mean we've ran hundreds and hundreds of campaigns for hundreds and hundreds of campaigns for hundreds and hundreds of campaigns for churches and overall churches and overall churches and overall you're spot on it reaches a younger you're spot on it reaches a younger you're spot on it reaches a younger audience more audience more audience more male dominated and so you got things male dominated and so you got things male dominated and so you got things that you want to that you want to that you want to you know advertise and you know it could you know advertise and you know it could you know advertise and you know it could be an event sermon series conference be an event sermon series conference be an event sermon series conference that kind of stuff that kind of stuff that kind of stuff display network all day long now there's display network all day long now there's display network all day long now there's another platform another platform another platform that can also be used for ads but it's that can also be used for ads but it's that can also be used for ads but it's also used also used also used for other stuff and it's a google tool for other stuff and it's a google tool for other stuff and it's a google tool and a lot of people don't even realize and a lot of people don't even realize and a lot of people don't even realize it's a google tool it's called youtube it's a google tool it's called youtube it's a google tool it's called youtube you've heard of youtube right heard of you've heard of youtube right heard of you've heard of youtube right heard of youtube yeah youtube yeah youtube yeah youtube the second largest search engine youtube the second largest search engine youtube the second largest search engine on the internet right on the internet right on the internet right second to google and of course it's it's second to google and of course it's it's second to google and of course it's it's owned by google now uh owned by google now uh owned by google now uh we're recording this in the summer of we're recording this in the summer of we're recording this in the summer of 2020 and i would venture 2020 and i would venture 2020 and i would venture to say that today churches are a lot to say that today churches are a lot to say that today churches are a lot more in tune more in tune more in tune with what they can do with youtube today with what they can do with youtube today with what they can do with youtube today than they probably were three or four than they probably were three or four than they probably were three or four months ago months ago months ago right why is that you know we just right why is that you know we just right why is that you know we just churches have had to figure out how to churches have had to figure out how to churches have had to figure out how to do do do video in different ways one of the video in different ways one of the video in different ways one of the things that's very exciting to me things that's very exciting to me things that's very exciting to me is that churches in addition to learning is that churches in addition to learning is that churches in addition to learning how to actually how to actually how to actually stream their services through youtube or stream their services through youtube or stream their services through youtube or to post their to post their to post their videos on youtube some churches are videos on youtube some churches are videos on youtube some churches are actually beginning actually beginning actually beginning to realize that they can advertise on

to realize that they can advertise on to realize that they can advertise on youtube and youtube and youtube and i think that advertising on youtube is i think that advertising on youtube is i think that advertising on youtube is actually the next actually the next actually the next thing that churches really need to thing that churches really need to thing that churches really need to consider putting into their digital consider putting into their digital consider putting into their digital outreach outreach outreach arsenal can you share a little bit about arsenal can you share a little bit about arsenal can you share a little bit about some of your experience or what you see some of your experience or what you see some of your experience or what you see in in in in in in in youtube advertising yeah yeah in youtube advertising yeah yeah in youtube advertising yeah yeah absolutely well absolutely well absolutely well first and foremost if you don't have a first and foremost if you don't have a first and foremost if you don't have a youtube channel youtube channel youtube channel get yourself a youtube channel it's free get yourself a youtube channel it's free get yourself a youtube channel it's free set it up and populate it add every s set it up and populate it add every s set it up and populate it add every s go back in time and add all your sermons go back in time and add all your sermons go back in time and add all your sermons on there and take advantage of on there and take advantage of on there and take advantage of the tagging that you can do inside of the tagging that you can do inside of the tagging that you can do inside of youtube youtube youtube why would you not do this like that why would you not do this like that why would you not do this like that that's it you just mentioned it's the that's it you just mentioned it's the that's it you just mentioned it's the second largest search engine second largest search engine second largest search engine i kind of i shake my head sometimes and i kind of i shake my head sometimes and i kind of i shake my head sometimes and churches go oh we don't use youtube we churches go oh we don't use youtube we churches go oh we don't use youtube we use vimeo use vimeo use vimeo oh okay no that's you have to use oh okay no that's you have to use oh okay no that's you have to use youtube youtube youtube you don't have to use youtube on your you don't have to use youtube on your you don't have to use youtube on your website website website you can use youtube or vimeo that's fine you can use youtube or vimeo that's fine you can use youtube or vimeo that's fine but you definitely want to make sure but you definitely want to make sure but you definitely want to make sure you're putting you're putting you're putting all of your sermons and videos on all of your sermons and videos on all of your sermons and videos on youtube okay so that's just the first youtube okay so that's just the first youtube okay so that's just the first thing youtube channel thing youtube channel thing youtube channel now as bart was saying advertising in now as bart was saying advertising in now as bart was saying advertising in youtube is incredibly powerful youtube is incredibly powerful youtube is incredibly powerful because there's so many more things you because there's so many more things you because there's so many more things you can do inside of youtube can do inside of youtube can do inside of youtube for example you can have ads that that for example you can have ads that that for example you can have ads that that run before like somebody's you know run before like somebody's you know run before like somebody's you know searching something they click they want searching something they click they want searching something they click they want to watch a video and maybe it's a silly to watch a video and maybe it's a silly to watch a video and maybe it's a silly video or whatnot video or whatnot video or whatnot uh you still have the ability to run a uh you still have the ability to run a uh you still have the ability to run a pre pre pre roll like a 5 second or 15 second or 30 roll like a 5 second or 15 second or 30 roll like a 5 second or 15 second or 30 second ad or you can do something in the second ad or you can do something in the second ad or you can do something in the middle of the video middle of the video middle of the video something at the end of the video like

something at the end of the video like something at the end of the video like there's all these options in terms of there's all these options in terms of there's all these options in terms of what you can do inside of what you can do inside of what you can do inside of youtube with advertising but it's still youtube with advertising but it's still youtube with advertising but it's still the same thing geo-targeted you can the same thing geo-targeted you can the same thing geo-targeted you can focus on specific things inside of focus on specific things inside of focus on specific things inside of youtube uh youtube uh youtube uh obviously you want to have a video like obviously you want to have a video like obviously you want to have a video like it would be kind of it would be kind of it would be kind of probably silly to put a static image on probably silly to put a static image on probably silly to put a static image on youtube youtube's video youtube youtube's video youtube youtube's video and so i'm always telling pastors or and so i'm always telling pastors or and so i'm always telling pastors or church staff just record something on a church staff just record something on a church staff just record something on a phone phone phone it's as easy as that going hey i want to it's as easy as that going hey i want to it's as easy as that going hey i want to invite you to this or that right and you invite you to this or that right and you invite you to this or that right and you just create a 15 20 second video just create a 15 20 second video just create a 15 20 second video stick it on youtube cost effective you stick it on youtube cost effective you stick it on youtube cost effective you can measure it you can watch to see can measure it you can watch to see can measure it you can watch to see uh did people watch it and then they uh did people watch it and then they uh did people watch it and then they click to get to your website click to get to your website click to get to your website how cool is that you put something how cool is that you put something how cool is that you put something that's out there that they're going that's out there that they're going that's out there that they're going wow and instead of watching the video wow and instead of watching the video wow and instead of watching the video they were wanting to watch they were wanting to watch they were wanting to watch they clicked on your ad that's a good they clicked on your ad that's a good they clicked on your ad that's a good warm lead in my opinion they're warm lead in my opinion they're warm lead in my opinion they're interested they're curious about what interested they're curious about what interested they're curious about what you had to say so you had to say so you had to say so i mean there's a lot more to it but yeah i mean there's a lot more to it but yeah i mean there's a lot more to it but yeah let me look let me look let me look let me let me jump in there because i let me let me jump in there because i let me let me jump in there because i you held up your cell phone you held up your cell phone you held up your cell phone and it made me think of something you and it made me think of something you and it made me think of something you know we we've run know we we've run know we we've run a lot of different youtube campaigns for a lot of different youtube campaigns for a lot of different youtube campaigns for a number of different churches and some a number of different churches and some a number of different churches and some of them of them of them have gone out of their way to produce have gone out of their way to produce have gone out of their way to produce really high polished professional really high polished professional really high polished professional looking videos looking videos looking videos but we had a church recently in the but we had a church recently in the but we had a church recently in the dallas fort worth area that we ran a dallas fort worth area that we ran a dallas fort worth area that we ran a youtube campaign for youtube campaign for youtube campaign for and they literally shot it in the church and they literally shot it in the church and they literally shot it in the church parking lot parking lot parking lot with the cell phone and they made it with the cell phone and they made it with the cell phone and they made it look like look like look like it was a cell phone video and it was an it was a cell phone video and it was an it was a cell phone video and it was an amazing ad it performed so well they had

amazing ad it performed so well they had amazing ad it performed so well they had hundreds of new visitors to their hundreds of new visitors to their hundreds of new visitors to their website from that youtube ad website from that youtube ad website from that youtube ad in just a couple of weeks um and they in just a couple of weeks um and they in just a couple of weeks um and they didn't didn't didn't do anything crazy or elaborate didn't do anything crazy or elaborate didn't do anything crazy or elaborate didn't have to have a big budget have to have a big budget have to have a big budget just had to have a cell phone my advice just had to have a cell phone my advice just had to have a cell phone my advice though is always this though is always this though is always this people will excuse bad video as long as people will excuse bad video as long as people will excuse bad video as long as the audio is good the audio is good the audio is good that's my you know it's it's easier to that's my you know it's it's easier to that's my you know it's it's easier to get away with bad video than it is bad get away with bad video than it is bad get away with bad video than it is bad audio so if you're looking to make an audio so if you're looking to make an audio so if you're looking to make an investment in any kind of equipment to investment in any kind of equipment to investment in any kind of equipment to record videos for youtube ads record videos for youtube ads record videos for youtube ads audio make sure that the audio is good audio make sure that the audio is good audio make sure that the audio is good you can get you can get away with you can get you can get away with you can get you can get away with subpar video but people need to be able subpar video but people need to be able subpar video but people need to be able to hear and that's a to hear and that's a to hear and that's a i think i find that that's a source of i think i find that that's a source of i think i find that that's a source of frustration for people same thing with frustration for people same thing with frustration for people same thing with sermons right i mean we see sermons right i mean we see sermons right i mean we see pastors posting sermons online all the pastors posting sermons online all the pastors posting sermons online all the time now and time now and time now and um and there's a lot of money that's um and there's a lot of money that's um and there's a lot of money that's been spent on video equipment been spent on video equipment been spent on video equipment in the last three or four months you in the last three or four months you in the last three or four months you can't get anything i'm waiting for a can't get anything i'm waiting for a can't get anything i'm waiting for a part for my camera for my dslr to my part for my camera for my dslr to my part for my camera for my dslr to my computer and computer and computer and it's back ordered for like months thanks it's back ordered for like months thanks it's back ordered for like months thanks to churches all over the country but to churches all over the country but to churches all over the country but um if you got to sacrifice on anything um if you got to sacrifice on anything um if you got to sacrifice on anything sacrifice on the video over sacrificing sacrifice on the video over sacrificing sacrifice on the video over sacrificing on the audio on the audio on the audio so that's right anyway i was going to so that's right anyway i was going to so that's right anyway i was going to add one more thing about demographics add one more thing about demographics add one more thing about demographics okay okay okay demographics on youtube um i was demographics on youtube um i was demographics on youtube um i was actually just reviewing a youtube actually just reviewing a youtube actually just reviewing a youtube campaign today and once again the campaign today and once again the campaign today and once again the primary audience primary audience primary audience in that youtube campaign was 25 to 45 in that youtube campaign was 25 to 45 in that youtube campaign was 25 to 45 year old men year old men year old men youtube is diy university right youtube is diy university right youtube is diy university right right so what what what i mean women use right so what what what i mean women use right so what what what i mean women use it it it um our friend chuck watches supergirl um our friend chuck watches supergirl um our friend chuck watches supergirl reruns i think that's what he says that

reruns i think that's what he says that reruns i think that's what he says that he watches on on youtube he watches on on youtube he watches on on youtube at least that's what he accuses at least that's what he accuses at least that's what he accuses everybody else of watching but i think everybody else of watching but i think everybody else of watching but i think good good good he's watching um but you know guys use he's watching um but you know guys use he's watching um but you know guys use youtube to diy to watch sports youtube to diy to watch sports youtube to diy to watch sports highlights you know whatever and so highlights you know whatever and so highlights you know whatever and so again reaching an audience that's more again reaching an audience that's more again reaching an audience that's more diverse diverse diverse um combining facebook with youtube and um combining facebook with youtube and um combining facebook with youtube and you can use the same videos on both you can use the same videos on both you can use the same videos on both platforms shoot a video for ads platforms shoot a video for ads platforms shoot a video for ads run facebook ad with video run a youtube run facebook ad with video run a youtube run facebook ad with video run a youtube ad with video really really powerful ad with video really really powerful ad with video really really powerful options there options there options there um oh we got a couple more things we um oh we got a couple more things we um oh we got a couple more things we want to talk about before we wrap up um want to talk about before we wrap up um want to talk about before we wrap up um one of them is one of my favorites and i one of them is one of my favorites and i one of them is one of my favorites and i i don't know how much you have to add to i don't know how much you have to add to i don't know how much you have to add to this particular part of the conversation this particular part of the conversation this particular part of the conversation um but it's google trends and the reason um but it's google trends and the reason um but it's google trends and the reason i love this i love this i love this is that as a as a former uh is that as a as a former uh is that as a as a former uh pastor uh who was preaching you know 45 pastor uh who was preaching you know 45 pastor uh who was preaching you know 45 times a year planning sermon series i times a year planning sermon series i times a year planning sermon series i never had a tool like this never had a tool like this never had a tool like this but what google trends is is a platform but what google trends is is a platform but what google trends is is a platform in which you can actually do keyword in which you can actually do keyword in which you can actually do keyword research to see what research to see what research to see what people around the world or in your state people around the world or in your state people around the world or in your state or in your community or in your community or in your community are searching on google and you can see are searching on google and you can see are searching on google and you can see what the popularity is of those searches what the popularity is of those searches what the popularity is of those searches and the reason i think this is such a and the reason i think this is such a and the reason i think this is such a powerful tool for churches powerful tool for churches powerful tool for churches is as they're planning sermon series is as they're planning sermon series is as they're planning sermon series they're planning new ministries to they're planning new ministries to they're planning new ministries to launch they're planning launch they're planning launch they're planning um outreach events and activities they um outreach events and activities they um outreach events and activities they can can can actually plan by responding to what the actually plan by responding to what the actually plan by responding to what the people in their community are actually people in their community are actually people in their community are actually searching for online searching for online searching for online and one of the prime things that we saw

and one of the prime things that we saw and one of the prime things that we saw when in march when in march when in march if you went into google trends today if you went into google trends today if you went into google trends today and you uh put in the term and you uh put in the term and you uh put in the term prayer request there was a day like prayer request there was a day like prayer request there was a day like three weeks into march three weeks into march three weeks into march when covid was like hitting that people when covid was like hitting that people when covid was like hitting that people people were panicking right people were panicking right people were panicking right and the search term prayer request went and the search term prayer request went and the search term prayer request went from like from like from like zero interest to a hundred percent zero interest to a hundred percent zero interest to a hundred percent interest in a matter of a day interest in a matter of a day interest in a matter of a day because people were losing their jobs because people were losing their jobs because people were losing their jobs people were fearful people people were fearful people people were fearful people you know people didn't know where to you know people didn't know where to you know people didn't know where to turn they turned to google turn they turned to google turn they turned to google and that's the most amazing thing to me and that's the most amazing thing to me and that's the most amazing thing to me right i sat with a pastor one time we right i sat with a pastor one time we right i sat with a pastor one time we were planning some content that he was were planning some content that he was were planning some content that he was looking at put on his website looking at put on his website looking at put on his website and we searched the phrase how can i be and we searched the phrase how can i be and we searched the phrase how can i be saved saved saved and and this pastor got emotional as he and and this pastor got emotional as he and and this pastor got emotional as he saw the interest level on that phrase saw the interest level on that phrase saw the interest level on that phrase he's like he's like he's like people are going to google to get the people are going to google to get the people are going to google to get the answer to that question answer to that question answer to that question they're not coming to the local church they're not coming to the local church they're not coming to the local church first that's why first that's why first that's why the local church has to show up in the local church has to show up in the local church has to show up in google period absolutely google period absolutely google period absolutely yeah i mean just to kind of piggyback on yeah i mean just to kind of piggyback on yeah i mean just to kind of piggyback on what you just said i mean you you know what you just said i mean you you know what you just said i mean you you know when covet broke it was about when covet broke it was about when covet broke it was about forgiveness forgiveness forgiveness people were afraid that they're gonna people were afraid that they're gonna people were afraid that they're gonna die and so they're like i need to get die and so they're like i need to get die and so they're like i need to get right with god right with god right with god if they don't even they may not even if they don't even they may not even if they don't even they may not even know who he is right they've heard of know who he is right they've heard of know who he is right they've heard of god they've heard of jesus but they've god they've heard of jesus but they've god they've heard of jesus but they've never been to church never been to church never been to church uh another one these days is anxiety uh another one these days is anxiety uh another one these days is anxiety and it makes sense it's like okay people and it makes sense it's like okay people and it makes sense it's like okay people are dealing with kobe they're dealing are dealing with kobe they're dealing are dealing with kobe they're dealing with uh with uh with uh all the tensions politically in our all the tensions politically in our all the tensions politically in our nation and all the stuff that's going on

nation and all the stuff that's going on nation and all the stuff that's going on anxiety is up to the right google trends anxiety is up to the right google trends anxiety is up to the right google trends is such a powerful tool i wish i had is such a powerful tool i wish i had is such a powerful tool i wish i had this one when i this one when i this one when i when i was on on staff at my church i when i was on on staff at my church i when i was on on staff at my church i used to uh sit on the the teaching used to uh sit on the the teaching used to uh sit on the the teaching uh so like that the the teachings here uh so like that the the teachings here uh so like that the the teachings here like we would get together and we would like we would get together and we would like we would get together and we would talk about hey what do we want to preach talk about hey what do we want to preach talk about hey what do we want to preach on the next on the next on the next calendar year well the reason i was on calendar year well the reason i was on calendar year well the reason i was on that team was just because as a that team was just because as a that team was just because as a communications director communications director communications director you know i i was in charge of you know you know i i was in charge of you know you know i i was in charge of you know packaging that up and and promoting it packaging that up and and promoting it packaging that up and and promoting it and that kind of stuff and building and that kind of stuff and building and that kind of stuff and building assets and you know all that kind of assets and you know all that kind of assets and you know all that kind of stuff around it if i would have been stuff around it if i would have been stuff around it if i would have been able to bring able to bring able to bring this kind of a tool to that kind of this kind of a tool to that kind of this kind of a tool to that kind of conversation it would have conversation it would have conversation it would have absolutely changed what we wanted to absolutely changed what we wanted to absolutely changed what we wanted to talk about talk about talk about as a church because now you can truly as a church because now you can truly as a church because now you can truly look because look because look because think about it if people outside the think about it if people outside the think about it if people outside the church are searching this church are searching this church are searching this you think maybe people inside the church you think maybe people inside the church you think maybe people inside the church are still dealing with the same issues are still dealing with the same issues are still dealing with the same issues they are right and and those people they are right and and those people they are right and and those people inside your church if they're searching inside your church if they're searching inside your church if they're searching for prayer they know where to go they're for prayer they know where to go they're for prayer they know where to go they're going to their church going to their church going to their church outside they don't really know what to outside they don't really know what to outside they don't really know what to do but anxiety marriage issues do but anxiety marriage issues do but anxiety marriage issues addictions all that stuff happens inside addictions all that stuff happens inside addictions all that stuff happens inside the church and the church and the church and outside the church and so look the outside the church and so look the outside the church and so look the google trends to figure out how you can google trends to figure out how you can google trends to figure out how you can you know uh talk about or blog about you know uh talk about or blog about you know uh talk about or blog about things like you don't have a sermon things like you don't have a sermon things like you don't have a sermon series about it but you can certainly series about it but you can certainly series about it but you can certainly add content to your website about what's add content to your website about what's add content to your website about what's happening in google happening in google happening in google um we also do this with google adwords um we also do this with google adwords um we also do this with google adwords you can you can like look at search you can you can like look at search you can you can like look at search volumes on specific keywords to help you volumes on specific keywords to help you volumes on specific keywords to help you shape up shape up shape up you know what kind of a felt nature you know what kind of a felt nature you know what kind of a felt nature should we help you should we help you should we help you church create like what kind of like

church create like what kind of like church create like what kind of like maybe we need to maybe we need to maybe we need to focus on uh you know how to parent a focus on uh you know how to parent a focus on uh you know how to parent a teenager teenager teenager because there's search volume in your because there's search volume in your because there's search volume in your area around that every month area around that every month area around that every month and that way you can be growing and that way you can be growing and that way you can be growing organically or use the ad grant program organically or use the ad grant program organically or use the ad grant program to actually advertise when somebody's to actually advertise when somebody's to actually advertise when somebody's looking to how to be a better parent to looking to how to be a better parent to looking to how to be a better parent to their their their teenage daughter so that kind of stuff teenage daughter so that kind of stuff teenage daughter so that kind of stuff is is is google trends is an amazing tool yeah google trends is an amazing tool yeah google trends is an amazing tool yeah it really is i love it i love sitting it really is i love it i love sitting it really is i love it i love sitting down with pastors and just kind of down with pastors and just kind of down with pastors and just kind of searching on different things and seeing searching on different things and seeing searching on different things and seeing their eyes light up when they realize their eyes light up when they realize their eyes light up when they realize hey i can actually find out what people hey i can actually find out what people hey i can actually find out what people in my community are are interested in in my community are are interested in in my community are are interested in um hey we're going to talk about one um hey we're going to talk about one um hey we're going to talk about one last thing and we really don't have a last thing and we really don't have a last thing and we really don't have a whole lot to add about this because it's whole lot to add about this because it's whole lot to add about this because it's actually a new product actually a new product actually a new product by google and both of us admitted that by google and both of us admitted that by google and both of us admitted that we're not really well versed we're not really well versed we're not really well versed in what's called google sites and these in what's called google sites and these in what's called google sites and these are are are like it's a homemade website really like it's a homemade website really like it's a homemade website really now again it's a fairly new it's a now again it's a fairly new it's a now again it's a fairly new it's a fairly new fairly new fairly new um product or tool in the google arsenal um product or tool in the google arsenal um product or tool in the google arsenal um and and the little bit that i've um and and the little bit that i've um and and the little bit that i've looked into it here's what i would say looked into it here's what i would say looked into it here's what i would say it is a useful tool for and that is it is a useful tool for and that is it is a useful tool for and that is for a church plant that has not yet for a church plant that has not yet for a church plant that has not yet launched or launched or launched or isn't in launch phase so i'm a former isn't in launch phase so i'm a former isn't in launch phase so i'm a former church planter church planter church planter and so i have a big heart for church and so i have a big heart for church and so i have a big heart for church plants and plants and plants and one of my biggest frustrations sometimes one of my biggest frustrations sometimes one of my biggest frustrations sometimes is when i see church planters prior to is when i see church planters prior to is when i see church planters prior to their launch their launch their launch invest a lot of money in a website for a invest a lot of money in a website for a invest a lot of money in a website for a church that doesn't yet exist church that doesn't yet exist church that doesn't yet exist yeah and by the time they launch the

yeah and by the time they launch the yeah and by the time they launch the website isn't really what they needed website isn't really what they needed website isn't really what they needed and they're they've just they they need and they're they've just they they need and they're they've just they they need to have a website they need to have a to have a website they need to have a to have a website they need to have a web presence web presence web presence um they need to have a place where they um they need to have a place where they um they need to have a place where they can if they're raising financial support can if they're raising financial support can if they're raising financial support or taking gifts or they want to have or taking gifts or they want to have or taking gifts or they want to have events events events and things updated or registrations or and things updated or registrations or and things updated or registrations or just a just a just a biograph biographical information about biograph biographical information about biograph biographical information about their upcoming church plant and the their upcoming church plant and the their upcoming church plant and the community community community that they're trying to reach for for that they're trying to reach for for that they're trying to reach for for people that they might be inviting to people that they might be inviting to people that they might be inviting to pray along with them pray along with them pray along with them or to support them financially and i or to support them financially and i or to support them financially and i think that the google sites think that the google sites think that the google sites tool would be an excellent tool for them tool would be an excellent tool for them tool would be an excellent tool for them because you can because you can because you can purchase your domain so if you're going purchase your domain so if you're going purchase your domain so if you're going to launch a church and your church is to launch a church and your church is to launch a church and your church is called called called you know missional church you can buy you know missional church you can buy you know missional church you can buy the domain the domain the domain missionalchurch.com and you can use the missionalchurch.com and you can use the missionalchurch.com and you can use the google site and park google site and park google site and park this temporary website there and it's this temporary website there and it's this temporary website there and it's really easy to update really easy to update really easy to update really easy to to navigate it's going to really easy to to navigate it's going to really easy to to navigate it's going to be google friendly be google friendly be google friendly which of course is super important if which of course is super important if which of course is super important if google's not going to build a tool in google's not going to build a tool in google's not going to build a tool in its own arsenal that isn't google its own arsenal that isn't google its own arsenal that isn't google friendly friendly friendly um and it gives you a place that you can um and it gives you a place that you can um and it gives you a place that you can you can communicate you can communicate you can communicate begin communicating with people prior to begin communicating with people prior to begin communicating with people prior to your launch now as a church planter your launch now as a church planter your launch now as a church planter there will be a time that you will need there will be a time that you will need there will be a time that you will need to actually invest in a full-blown to actually invest in a full-blown to actually invest in a full-blown like real on website um but like real on website um but like real on website um but most of the time church plants can take most of the time church plants can take most of the time church plants can take two or three years from their two or three years from their two or three years from their their incarnation stage in terms of this their incarnation stage in terms of this their incarnation stage in terms of this is our idea is our idea is our idea to actually becoming a reality and a to actually becoming a reality and a to actually becoming a reality and a google site uh google site uh google site uh could be a very cost effective and and could be a very cost effective and and could be a very cost effective and and simple way to get a website up online simple way to get a website up online simple way to get a website up online yeah and i'd also say it's it's good for yeah and i'd also say it's it's good for yeah and i'd also say it's it's good for uh

uh uh churches that want more of a drag and churches that want more of a drag and churches that want more of a drag and drop kind of like a collaborative drop kind of like a collaborative drop kind of like a collaborative spot you know for maybe their their spot you know for maybe their their spot you know for maybe their their staff or maybe staff or maybe staff or maybe for small groups you know curriculum for small groups you know curriculum for small groups you know curriculum kind of things and you don't want that kind of things and you don't want that kind of things and you don't want that on your main website on your main website on your main website you don't want to kind of have to create you don't want to kind of have to create you don't want to kind of have to create a login for it you could just spin up a a login for it you could just spin up a a login for it you could just spin up a google site google site google site super easy drag and drop kind of things super easy drag and drop kind of things super easy drag and drop kind of things it it it it's not meant to be like the super it's not meant to be like the super it's not meant to be like the super flashy awesome flashy awesome flashy awesome ux kind of a thing it's more just here's ux kind of a thing it's more just here's ux kind of a thing it's more just here's here's a you know a really simple here's a you know a really simple here's a you know a really simple website we can put content on there website we can put content on there website we can put content on there make it easier for people so and like make it easier for people so and like make it easier for people so and like you said google friendly you said google friendly you said google friendly uh if it's by google uh if it's by google uh if it's by google it's good i mean it's google so um i it's good i mean it's google so um i it's good i mean it's google so um i would i would recommend yeah if you're would i would recommend yeah if you're would i would recommend yeah if you're a church plant use something like this a church plant use something like this a church plant use something like this or if you're an established church you or if you're an established church you or if you're an established church you could use it for could use it for could use it for other you know not your main website but other you know not your main website but other you know not your main website but other sites that you need to other sites that you need to other sites that you need to collaborate with people yeah that's collaborate with people yeah that's collaborate with people yeah that's really that's really good insight there really that's really good insight there really that's really good insight there okay okay okay that's all we're going to talk about that's all we're going to talk about that's all we're going to talk about today jason this was fun for me i really today jason this was fun for me i really today jason this was fun for me i really enjoyed this enjoyed this enjoyed this now for for for the person for the one now for for for the person for the one now for for for the person for the one who might have actually gotten through who might have actually gotten through who might have actually gotten through the whole thing here um everything that the whole thing here um everything that the whole thing here um everything that we've actually talked about in this we've actually talked about in this we've actually talked about in this conversation conversation conversation is actually from a blog post on the is actually from a blog post on the is actually from a blog post on the missional missional missional marketing website and i'm going to marketing website and i'm going to marketing website and i'm going to include a link include a link include a link to that blog post uh in the notes here to that blog post uh in the notes here to that blog post uh in the notes here on this video on this video on this video everything that we talked about today is everything that we talked about today is everything that we talked about today is something that we can actually provide something that we can actually provide something that we can actually provide coaching and guidance and help for coaching and guidance and help for coaching and guidance and help for churches with whether that's the google churches with whether that's the google churches with whether that's the google ad grant ad grant ad grant uh google adwords paid advertising

uh google adwords paid advertising uh google adwords paid advertising google display google display google display um you name it we'd love to be able to um you name it we'd love to be able to um you name it we'd love to be able to help and um help and um help and um anything else that you want to add to anything else that you want to add to anything else that you want to add to that jason before we sign off yeah well that jason before we sign off yeah well that jason before we sign off yeah well first of all go to our blog because we first of all go to our blog because we first of all go to our blog because we have a ton of content on there but we have a ton of content on there but we have a ton of content on there but we also have a lot of free resources for also have a lot of free resources for also have a lot of free resources for churches churches churches um we talked about we talked about uh um we talked about we talked about uh um we talked about we talked about uh google my business which is a thing google my business which is a thing google my business which is a thing called local seo called local seo called local seo you can run a free audit on how your you can run a free audit on how your you can run a free audit on how your business business business your storefront your church how it fares your storefront your church how it fares your storefront your church how it fares in google when it comes to uh your local in google when it comes to uh your local in google when it comes to uh your local seo report seo report seo report incredibly important for you to have incredibly important for you to have incredibly important for you to have that knowledge you don't have to be an that knowledge you don't have to be an that knowledge you don't have to be an expert in it expert in it expert in it but we're going to generate this report but we're going to generate this report but we're going to generate this report for you we'll even have a call with you for you we'll even have a call with you for you we'll even have a call with you and teach you and teach you and teach you about it so that you're equipped so you about it so that you're equipped so you about it so that you're equipped so you can make a good decision on what to do can make a good decision on what to do can make a good decision on what to do next so next so next so check out all those free resources on check out all those free resources on check out all those free resources on our website our website our website yeah really good point jason thanks for yeah really good point jason thanks for yeah really good point jason thanks for hanging out with me today hanging out with me today hanging out with me today my pleasure thanks bart appreciate you