Christmas Marketing For Your Church | Digital Outreach for the Holiday Season

another thing you can do so uh always another thing you can do so uh always use utilize your own people right use utilize your own people right use utilize your own people right print a flyer print a flyer print a flyer uh something to give them to hand out uh something to give them to hand out uh something to give them to hand out use your you got all these marketing use your you got all these marketing use your you got all these marketing minions minions minions sitting in your seats take advantage of sitting in your seats take advantage of sitting in your seats take advantage of that and if you've not done that in a that and if you've not done that in a that and if you've not done that in a while while while i highly recommend you do that i highly recommend you do that i highly recommend you do that constantly regularly we got to train our constantly regularly we got to train our constantly regularly we got to train our own people right not just once or twice own people right not just once or twice own people right not just once or twice a year christmas and easter we a year christmas and easter we a year christmas and easter we we extend an invitation no no every we extend an invitation no no every we extend an invitation no no every month you should be offering you know month you should be offering you know month you should be offering you know sharing with your congregation hey bring sharing with your congregation hey bring sharing with your congregation hey bring a friend don't just come alone right so a friend don't just come alone right so a friend don't just come alone right so print something up print something up print something up [Applause] [Applause] [Applause] hey welcome to the church growth hey welcome to the church growth hey welcome to the church growth interviews podcast from missional interviews podcast from missional interviews podcast from missional marketing i'm bart blair a church growth marketing i'm bart blair a church growth marketing i'm bart blair a church growth status status status strategy strategist that's what i am strategy strategist that's what i am strategy strategist that's what i am boys scientist strategist and i'm joined boys scientist strategist and i'm joined boys scientist strategist and i'm joined by another coach and digital strategist by another coach and digital strategist by another coach and digital strategist jason hamrock ceo of missional marketing jason hamrock ceo of missional marketing jason hamrock ceo of missional marketing happy thursday we're recording on happy thursday we're recording on happy thursday we're recording on thursday so i'll welcome you with a thursday so i'll welcome you with a thursday so i'll welcome you with a happy thursday jason hi pastor bart happy thursday jason hi pastor bart happy thursday jason hi pastor bart ford's and strategist it's nice to have ford's and strategist it's nice to have ford's and strategist it's nice to have you nice to see you thanks for uh thanks you nice to see you thanks for uh thanks you nice to see you thanks for uh thanks for carving out some time this is gonna for carving out some time this is gonna for carving out some time this is gonna be fun i'm a strategic pastor i yes you be fun i'm a strategic pastor i yes you be fun i'm a strategic pastor i yes you are i uh yeah i'm not sure how well this are i uh yeah i'm not sure how well this are i uh yeah i'm not sure how well this is gonna go um it's almost 6 p.m my time is gonna go um it's almost 6 p.m my time is gonna go um it's almost 6 p.m my time when we're recording this you kind of when we're recording this you kind of when we're recording this you kind of pushed me back a little bit i'm really pushed me back a little bit i'm really pushed me back a little bit i'm really and i'm really hungry so my blood sugar and i'm really hungry so my blood sugar and i'm really hungry so my blood sugar is a little bit low is a little bit low is a little bit low uh but hopefully hopefully we'll get uh but hopefully hopefully we'll get uh but hopefully hopefully we'll get through this without without too much through this without without too much through this without without too much issue issue issue i'm excited for what we're gonna be i'm excited for what we're gonna be i'm excited for what we're gonna be talking about talking about talking about because it's it's the season tis the because it's it's the season tis the because it's it's the season tis the season to be talking about christmas

season to be talking about christmas season to be talking about christmas okay it is the season to be talking okay it is the season to be talking okay it is the season to be talking about christmas we were talking about about christmas we were talking about about christmas we were talking about this earlier it's fall i i think this earlier it's fall i i think this earlier it's fall i i think is today actually the official first day is today actually the official first day is today actually the official first day of fall i think it is it might be of fall i think it is it might be of fall i think it is it might be yesterday or today something like that yesterday or today something like that yesterday or today something like that first day of fall weather's starting to first day of fall weather's starting to first day of fall weather's starting to cool off in texas and arizona where you cool off in texas and arizona where you cool off in texas and arizona where you and i are and and i are and and i are and as the weather is cooling off our as the weather is cooling off our as the weather is cooling off our conversations with churches about conversations with churches about conversations with churches about christmas are beginning to heat up and christmas are beginning to heat up and christmas are beginning to heat up and yeah that's right yeah yeah so what yeah that's right yeah yeah so what yeah that's right yeah yeah so what we're gonna do is do something a little we're gonna do is do something a little we're gonna do is do something a little bit different um bit different um bit different um and part of season two of our new and part of season two of our new and part of season two of our new podcast season season two of this podcast season season two of this podcast season season two of this podcast we're gonna have more one-on-one podcast we're gonna have more one-on-one podcast we're gonna have more one-on-one conversations with just you and me conversations with just you and me conversations with just you and me although we've had some great guests so although we've had some great guests so although we've had some great guests so far and we've got some some other great far and we've got some some other great far and we've got some some other great guests coming up on the podcast this guests coming up on the podcast this guests coming up on the podcast this fall we just want to take some time once fall we just want to take some time once fall we just want to take some time once a month or so to just have a a month or so to just have a a month or so to just have a conversation between the two of us about conversation between the two of us about conversation between the two of us about some things that we're seeing some things that we're seeing some things that we're seeing experiencing some advice some coaching experiencing some advice some coaching experiencing some advice some coaching for churches so that church leaders can for churches so that church leaders can for churches so that church leaders can tune in and take something away um on tune in and take something away um on tune in and take something away um on that note before we get into this uh that note before we get into this uh that note before we get into this uh particular conversation about christmas particular conversation about christmas particular conversation about christmas that's what we're going to be talking that's what we're going to be talking that's what we're going to be talking about about about i would like to remind our friends who i would like to remind our friends who i would like to remind our friends who are listening and watching to subscribe are listening and watching to subscribe are listening and watching to subscribe if you're not subscribed on the platform if you're not subscribed on the platform if you're not subscribed on the platform in which you're consuming this content in which you're consuming this content in which you're consuming this content today make sure that you subscribe if today make sure that you subscribe if today make sure that you subscribe if you're on our youtube channel make sure you're on our youtube channel make sure you're on our youtube channel make sure you subscribe and ring the bell so that you subscribe and ring the bell so that you subscribe and ring the bell so that you don't miss any future episodes and you don't miss any future episodes and you don't miss any future episodes and if you haven't yet left us a rating or if you haven't yet left us a rating or if you haven't yet left us a rating or review wherever you consume this content review wherever you consume this content review wherever you consume this content please do so that would really help us please do so that would really help us please do so that would really help us it helps more people find our podcast it helps more people find our podcast it helps more people find our podcast and

and and we put a lot of work into this to try to we put a lot of work into this to try to we put a lot of work into this to try to bring great relevant and useful content bring great relevant and useful content bring great relevant and useful content to church leaders and church to church leaders and church to church leaders and church communications professionals and if you communications professionals and if you communications professionals and if you find it useful we hope that you'll share find it useful we hope that you'll share find it useful we hope that you'll share it with others so yep that's all i got it with others so yep that's all i got it with others so yep that's all i got to say about that so jason we're going to say about that so jason we're going to say about that so jason we're going to talk about christmas what do you have to talk about christmas what do you have to talk about christmas what do you have to say about christmas well i think it's to say about christmas well i think it's to say about christmas well i think it's going to be a really interesting year going to be a really interesting year going to be a really interesting year this year um obviously last year we're this year um obviously last year we're this year um obviously last year we're in the thick of covid and so it was kind in the thick of covid and so it was kind in the thick of covid and so it was kind of dictated to you a little bit of dictated to you a little bit of dictated to you a little bit about what you could do you just wanted about what you could do you just wanted about what you could do you just wanted to play it safe some churches were wide to play it safe some churches were wide to play it safe some churches were wide open some churches were still closed open some churches were still closed open some churches were still closed i think this year uh it's it's it's i think this year uh it's it's it's i think this year uh it's it's it's still there but it's a lot less i i you still there but it's a lot less i i you still there but it's a lot less i i you know i think this is a great opportunity know i think this is a great opportunity know i think this is a great opportunity a great season to get people a great season to get people a great season to get people engaged get them back into church but engaged get them back into church but engaged get them back into church but you know you know you know before we talk really about christmas before we talk really about christmas before we talk really about christmas let's back up okay because here we are let's back up okay because here we are let's back up okay because here we are early october i'm having a lot of early october i'm having a lot of early october i'm having a lot of conversations with churches about a conversations with churches about a conversations with churches about a strategy strategy strategy for the fall leading up to christmas for the fall leading up to christmas for the fall leading up to christmas and um that's kind of what i want to and um that's kind of what i want to and um that's kind of what i want to talk about today is is getting you to talk about today is is getting you to talk about today is is getting you to think about what is your strategy not think about what is your strategy not think about what is your strategy not just just just yeah we're going to do something in yeah we're going to do something in yeah we're going to do something in october we'll do something in november october we'll do something in november october we'll do something in november then christmas will you know december then christmas will you know december then christmas will you know december will be christmas and we'll kind of go will be christmas and we'll kind of go will be christmas and we'll kind of go into the new year we've got some big into the new year we've got some big into the new year we've got some big plans for the new year plans for the new year plans for the new year awesome awesome awesome but what are you doing now but what are you doing now but what are you doing now to get people to engage and so to get people to engage and so to get people to engage and so you know a lot of churches that we're you know a lot of churches that we're you know a lot of churches that we're talking to you're probably one of them talking to you're probably one of them talking to you're probably one of them you've got some opportunities in around you've got some opportunities in around you've got some opportunities in around october right to do like a trunk or october right to do like a trunk or october right to do like a trunk or treat or a you know a fall festival kind treat or a you know a fall festival kind treat or a you know a fall festival kind of a thing of a thing of a thing easy low-hanging fruit opportunities for

easy low-hanging fruit opportunities for easy low-hanging fruit opportunities for families families families in the community to come to your in the community to come to your in the community to come to your property property property it's very non-threatening and and just it's very non-threatening and and just it's very non-threatening and and just have a good time and get to know you i have a good time and get to know you i have a good time and get to know you i love those kinds of events because they love those kinds of events because they love those kinds of events because they kind of they build a bridge of kind of they build a bridge of kind of they build a bridge of communication a connection with somebody communication a connection with somebody communication a connection with somebody that's in your community that's in your community that's in your community that may know who you are but just that may know who you are but just that may know who you are but just because they drive by but they don't because they drive by but they don't because they drive by but they don't really know who you are really know who you are really know who you are and so to me and so to me and so to me take advantage of that but don't just take advantage of that but don't just take advantage of that but don't just stop there stop there stop there take advantage of these if these take advantage of these if these take advantage of these if these families that have come onto your families that have come onto your families that have come onto your property property property um have them rsvp um have them rsvp um have them rsvp right it's you know no cost or some right it's you know no cost or some right it's you know no cost or some churches are paying you know it's like a churches are paying you know it's like a churches are paying you know it's like a few bucks for each kid to kind of pay few bucks for each kid to kind of pay few bucks for each kid to kind of pay for food and stuff like that for food and stuff like that for food and stuff like that whatever the cost is what you know just whatever the cost is what you know just whatever the cost is what you know just make sure you have an opportunity to make sure you have an opportunity to make sure you have an opportunity to collect information collect information collect information so that so that so that you can invite them back what do you you can invite them back what do you you can invite them back what do you invite them back to great church well invite them back to great church well invite them back to great church well maybe or maybe maybe or maybe maybe or maybe you move to the next phase which could you move to the next phase which could you move to the next phase which could be be be a thanksgiving kind of a thing or maybe a thanksgiving kind of a thing or maybe a thanksgiving kind of a thing or maybe right after the after thanksgiving you right after the after thanksgiving you right after the after thanksgiving you invite him back for uh i know one church invite him back for uh i know one church invite him back for uh i know one church is gonna do a gingerbread is gonna do a gingerbread is gonna do a gingerbread making uh saturday morning with family making uh saturday morning with family making uh saturday morning with family so every family comes in the kids each so every family comes in the kids each so every family comes in the kids each get a gingerbread make you know kit i get a gingerbread make you know kit i get a gingerbread make you know kit i well those little gingerbread kits and well those little gingerbread kits and well those little gingerbread kits and they they build a gingerbread house on they they build a gingerbread house on they they build a gingerbread house on campus more connection campus more connection campus more connection and then you invite them to like your and then you invite them to like your and then you invite them to like your christmas eve service you make these christmas eve service you make these christmas eve service you make these intentional connections to get people on intentional connections to get people on intentional connections to get people on your campus it's a great opportunity in your campus it's a great opportunity in your campus it's a great opportunity in my opinion my opinion my opinion to do that so i kind of want to paint to do that so i kind of want to paint to do that so i kind of want to paint that picture about what you what you

that picture about what you what you that picture about what you what you could do leading up to the christmas could do leading up to the christmas could do leading up to the christmas season don't just think christmas season don't just think christmas season don't just think christmas think fall think fall think fall yeah i think one of the things that uh yeah i think one of the things that uh yeah i think one of the things that uh is important for pastors and church is important for pastors and church is important for pastors and church leaders to remember is that everyone leaders to remember is that everyone leaders to remember is that everyone needs to know what their next step is needs to know what their next step is needs to know what their next step is and so um when i'm coaching pastors and so um when i'm coaching pastors and so um when i'm coaching pastors whether we're talking about a whether we're talking about a whether we're talking about a discipleship pathway or an outreach discipleship pathway or an outreach discipleship pathway or an outreach strategy we're always talking about next strategy we're always talking about next strategy we're always talking about next steps what's the next step that you want steps what's the next step that you want steps what's the next step that you want people to take and so as you're planning people to take and so as you're planning people to take and so as you're planning your fall activities and you're rounding your fall activities and you're rounding your fall activities and you're rounding the calendar into 2022 uh processing the calendar into 2022 uh processing the calendar into 2022 uh processing next steps is really important uh before next steps is really important uh before next steps is really important uh before you move on let me just share real quick you move on let me just share real quick you move on let me just share real quick uh a thing that i'm i'm working with a uh a thing that i'm i'm working with a uh a thing that i'm i'm working with a church here in dallas and they're church here in dallas and they're church here in dallas and they're flipping the script on their trunk or flipping the script on their trunk or flipping the script on their trunk or treat this year now by the time this treat this year now by the time this treat this year now by the time this podcast comes out it may be too late for podcast comes out it may be too late for podcast comes out it may be too late for churches to pivot on what they're churches to pivot on what they're churches to pivot on what they're planning to do but maybe you stick this planning to do but maybe you stick this planning to do but maybe you stick this in your uh your idea in your uh your idea in your uh your idea bucket for 2022 yeah they've been doing bucket for 2022 yeah they've been doing bucket for 2022 yeah they've been doing a trunk or treat for years they have a trunk or treat for years they have a trunk or treat for years they have hundreds and hundreds of kids that come hundreds and hundreds of kids that come hundreds and hundreds of kids that come to their campus to collect candy to their campus to collect candy to their campus to collect candy every every year but one of the things every every year but one of the things every every year but one of the things they've realized is that it's become they've realized is that it's become they've realized is that it's become really difficult for them to create the really difficult for them to create the really difficult for them to create the kind of engagement in that experience kind of engagement in that experience kind of engagement in that experience that they really wanted to because that they really wanted to because that they really wanted to because people are coming in they're getting people are coming in they're getting people are coming in they're getting their stuff and then they're off they're their stuff and then they're off they're their stuff and then they're off they're not really there for much of anything not really there for much of anything not really there for much of anything else other than they get candy so the else other than they get candy so the else other than they get candy so the church this year is flipping the script church this year is flipping the script church this year is flipping the script and saying instead of doing trunk or and saying instead of doing trunk or and saying instead of doing trunk or treat on our campus we're going to treat on our campus we're going to treat on our campus we're going to empower the people in our church in empower the people in our church in empower the people in our church in their neighborhoods to be ambassadors their neighborhoods to be ambassadors their neighborhoods to be ambassadors for our church and for jesus in their for our church and for jesus in their for our church and for jesus in their community so they're printing yard signs community so they're printing yard signs community so they're printing yard signs that go in the yard of every person who

that go in the yard of every person who that go in the yard of every person who signs up who wants to do this and it signs up who wants to do this and it signs up who wants to do this and it identifies them as a part of the church identifies them as a part of the church identifies them as a part of the church the church is called tabernacle church the church is called tabernacle church the church is called tabernacle church and they're calling it trick-or-treating and they're calling it trick-or-treating and they're calling it trick-or-treating with tabernacles so they have this big with tabernacles so they have this big with tabernacles so they have this big sign that says trick or treat with sign that says trick or treat with sign that says trick or treat with tabernacle um it has a qr code on it tabernacle um it has a qr code on it tabernacle um it has a qr code on it and when they go to that house that has and when they go to that house that has and when they go to that house that has the the trick-or-treat with tabernacle the the trick-or-treat with tabernacle the the trick-or-treat with tabernacle sign in the yard they can scan the qr sign in the yard they can scan the qr sign in the yard they can scan the qr code and enter to win a prize and code and enter to win a prize and code and enter to win a prize and they're going to be doing a drawing when they're going to be doing a drawing when they're going to be doing a drawing when halloween is over now the reason they're halloween is over now the reason they're halloween is over now the reason they're doing this is twofold one they really doing this is twofold one they really doing this is twofold one they really want to encourage the people in their want to encourage the people in their want to encourage the people in their communities to identify themselves as communities to identify themselves as communities to identify themselves as part of the church right and to make part of the church right and to make part of the church right and to make those connections and be representatives those connections and be representatives those connections and be representatives in their neighborhood not just on the in their neighborhood not just on the in their neighborhood not just on the campus of the church building but the campus of the church building but the campus of the church building but the second thing they're going to do is second thing they're going to do is second thing they're going to do is collect probably hundreds and hundreds collect probably hundreds and hundreds collect probably hundreds and hundreds of email addresses that they will use to of email addresses that they will use to of email addresses that they will use to promote the rest of their fall promote the rest of their fall promote the rest of their fall activities to invite people to the next activities to invite people to the next activities to invite people to the next two or three events and the conclusion two or three events and the conclusion two or three events and the conclusion will be christmas eve and when christmas will be christmas eve and when christmas will be christmas eve and when christmas eve is done they'll send them one final eve is done they'll send them one final eve is done they'll send them one final email and invite them to come out in the email and invite them to come out in the email and invite them to come out in the new year in 2022 and then that'll be new year in 2022 and then that'll be new year in 2022 and then that'll be that they're only going to use that that they're only going to use that that they're only going to use that email list for maybe four or five drip email list for maybe four or five drip email list for maybe four or five drip campaign emails to invite people to the campaign emails to invite people to the campaign emails to invite people to the next steps and then they'll and then next steps and then they'll and then next steps and then they'll and then they'll drop it but they've got some they'll drop it but they've got some they'll drop it but they've got some good prizes a few a few different prizes good prizes a few a few different prizes good prizes a few a few different prizes that people can sign up for and uh that people can sign up for and uh that people can sign up for and uh that's just something that they're doing that's just something that they're doing that's just something that they're doing that's hopefully going to help them that's hopefully going to help them that's hopefully going to help them engage more people uh in in their engage more people uh in in their engage more people uh in in their community so i thought that was pretty community so i thought that was pretty community so i thought that was pretty creative idea i wanted to share that i creative idea i wanted to share that i creative idea i wanted to share that i love that love that love that creativeness right um i my church uh

creativeness right um i my church uh creativeness right um i my church uh years ago um bought a ton of pumpkins years ago um bought a ton of pumpkins years ago um bought a ton of pumpkins and they gave them to their their the and they gave them to their their the and they gave them to their their the the members and said hey go take one or the members and said hey go take one or the members and said hey go take one or two pumpkins two pumpkins two pumpkins don't keep them for yourself think about don't keep them for yourself think about don't keep them for yourself think about that one person you want to invite and that one person you want to invite and that one person you want to invite and go to your house for for halloween and go to your house for for halloween and go to your house for for halloween and go deliver the pumpkin to them and say go deliver the pumpkin to them and say go deliver the pumpkin to them and say it's a gift for my church and i just it's a gift for my church and i just it's a gift for my church and i just want to invite you over for you know at want to invite you over for you know at want to invite you over for you know at our in our driveway and just build our in our driveway and just build our in our driveway and just build relationship at that point i like i like relationship at that point i like i like relationship at that point i like i like both those i think those that's a really both those i think those that's a really both those i think those that's a really good really creative idea that's neat so good really creative idea that's neat so good really creative idea that's neat so let's let's uh let's follow up what you let's let's uh let's follow up what you let's let's uh let's follow up what you just shared there with um maybe a little just shared there with um maybe a little just shared there with um maybe a little bit of strategy so we're a digital bit of strategy so we're a digital bit of strategy so we're a digital marketing marketing marketing company and so we spent a lot of time company and so we spent a lot of time company and so we spent a lot of time with churches talking about how to with churches talking about how to with churches talking about how to leverage digital tools for more outreach leverage digital tools for more outreach leverage digital tools for more outreach so a church has put together their fall so a church has put together their fall so a church has put together their fall plan they've got an activity in october plan they've got an activity in october plan they've got an activity in october maybe something in november they've got maybe something in november they've got maybe something in november they've got maybe a couple of things happening in maybe a couple of things happening in maybe a couple of things happening in december december december what do you suggest churches do what do you suggest churches do what do you suggest churches do to leverage their digital presence and to leverage their digital presence and to leverage their digital presence and their digital tools to actually get their digital tools to actually get their digital tools to actually get people connected to those events and people connected to those events and people connected to those events and activities yeah well i made a list activities yeah well i made a list activities yeah well i made a list i'm gonna check it twice okay all right okay all right so first of all first of all um when so first of all first of all um when so first of all first of all um when you're thinking about when you're you're thinking about when you're you're thinking about when you're creating these events obviously be very creating these events obviously be very creating these events obviously be very mindful of guests right you you want to mindful of guests right you you want to mindful of guests right you you want to be be be an inclusive kind of you want everybody an inclusive kind of you want everybody an inclusive kind of you want everybody to be able to to come but you want to to be able to to come but you want to to be able to to come but you want to speak speak speak language that they would understand so language that they would understand so language that they would understand so just that's just just that's just just that's just a communication director wearing this

a communication director wearing this a communication director wearing this hat going make sure it's it's really hat going make sure it's it's really hat going make sure it's it's really targeted to outside people um probably targeted to outside people um probably targeted to outside people um probably going to build a landing page i always going to build a landing page i always going to build a landing page i always highly recommend anytime you have any highly recommend anytime you have any highly recommend anytime you have any kind of an event kind of an event kind of an event you create a really good solid landing you create a really good solid landing you create a really good solid landing page what that landing page is so to page what that landing page is so to page what that landing page is so to define that it's your url forward slash define that it's your url forward slash define that it's your url forward slash harvest festival or christmas or easter harvest festival or christmas or easter harvest festival or christmas or easter it's a landing page so if you're it's a landing page so if you're it's a landing page so if you're having qr codes or you're doing some having qr codes or you're doing some having qr codes or you're doing some digital advertising you're driving digital advertising you're driving digital advertising you're driving traffic to that landing page so let's traffic to that landing page so let's traffic to that landing page so let's talk about that landing page here's what talk about that landing page here's what talk about that landing page here's what i always recommend i always recommend i always recommend take the time to build a really really take the time to build a really really take the time to build a really really really really really solid landing page that has lots of solid landing page that has lots of solid landing page that has lots of information and call to actions i'll information and call to actions i'll information and call to actions i'll talk about in just a second but what you talk about in just a second but what you talk about in just a second but what you want to do is you want to create one want to do is you want to create one want to do is you want to create one where you could just build templates where you could just build templates where you could just build templates after the fact so if you take the time after the fact so if you take the time after the fact so if you take the time to build it right the first time all you to build it right the first time all you to build it right the first time all you have to do is like duplicate it for for have to do is like duplicate it for for have to do is like duplicate it for for easter don't start from scratch right so easter don't start from scratch right so easter don't start from scratch right so on that landing page i highly recommend on that landing page i highly recommend on that landing page i highly recommend obviously all the information about it obviously all the information about it obviously all the information about it but i highly recommend but i highly recommend but i highly recommend a video or two a video or two a video or two right about what's going on right about what's going on right about what's going on maybe you do some sermon snippets like maybe you do some sermon snippets like maybe you do some sermon snippets like the best of what you know your pastor the best of what you know your pastor the best of what you know your pastor has preached recently have that on that has preached recently have that on that has preached recently have that on that page somewhere page somewhere page somewhere have great call to actions get the user have great call to actions get the user have great call to actions get the user clicking um certainly planning a visit clicking um certainly planning a visit clicking um certainly planning a visit to come join your church but i'm a big to come join your church but i'm a big to come join your church but i'm a big huge fan and so are you bart of gated huge fan and so are you bart of gated huge fan and so are you bart of gated content content content so if it's something around like so if it's something around like so if it's something around like harvest festival maybe it's uh harvest festival maybe it's uh harvest festival maybe it's uh you know maybe it's a a little a little

you know maybe it's a a little a little you know maybe it's a a little a little block of information that says like um block of information that says like um block of information that says like um you know the ultimate guide to building you know the ultimate guide to building you know the ultimate guide to building the best pumpkin or carving the best the best pumpkin or carving the best the best pumpkin or carving the best pumpkin or something right something pumpkin or something right something pumpkin or something right something creative just enter your name and your creative just enter your name and your creative just enter your name and your email address and download now right and email address and download now right and email address and download now right and that pdf would have that pdf would have that pdf would have whatever i'm making that up totally but whatever i'm making that up totally but whatever i'm making that up totally but you could talk about all kinds of cool you could talk about all kinds of cool you could talk about all kinds of cool things you could have those that gated things you could have those that gated things you could have those that gated content that's download i know another content that's download i know another content that's download i know another church that i actually talked to church that i actually talked to church that i actually talked to yesterday and they're having a harvest yesterday and they're having a harvest yesterday and they're having a harvest festival leading up to christmas stuff festival leading up to christmas stuff festival leading up to christmas stuff but their heart with covet it's kind of but their heart with covet it's kind of but their heart with covet it's kind of like they're a little unsure if they can like they're a little unsure if they can like they're a little unsure if they can actually actually actually i mean here we are i mean here we are i mean here we are it's you know coming into october but it's you know coming into october but it's you know coming into october but that's like a month away and with kobut that's like a month away and with kobut that's like a month away and with kobut kind of on the rise they're not sure so kind of on the rise they're not sure so kind of on the rise they're not sure so what they're going to do is they're what they're going to do is they're what they're going to do is they're going to say text the word harvest to going to say text the word harvest to going to say text the word harvest to their number their number their number and then they'll keep you updated as to and then they'll keep you updated as to and then they'll keep you updated as to the status of what's going on well guess the status of what's going on well guess the status of what's going on well guess what you just did what you just did what you just did you collected a cell phone number that you collected a cell phone number that you collected a cell phone number that you can keep texting right you can keep texting right you can keep texting right that's a that's phenomenal so on that that's a that's phenomenal so on that that's a that's phenomenal so on that landing page you have these other landing page you have these other landing page you have these other uh opportunities for people to download uh opportunities for people to download uh opportunities for people to download stuff or sign up for something or text stuff or sign up for something or text stuff or sign up for something or text or watch have information about or watch have information about or watch have information about children's ministry if it's a if this is children's ministry if it's a if this is children's ministry if it's a if this is about you know if this harvest festival about you know if this harvest festival about you know if this harvest festival even even if it's christmas even even if it's christmas even even if it's christmas have information around that right a lot have information around that right a lot have information around that right a lot of people are you know what christmas of people are you know what christmas of people are you know what christmas that's the kind of time about christmas that's the kind of time about christmas that's the kind of time about christmas you know a lot of people really don't you know a lot of people really don't you know a lot of people really don't experience christmas the way that you experience christmas the way that you experience christmas the way that you and i might experience christmas a lot and i might experience christmas a lot and i might experience christmas a lot of people you know they think about the of people you know they think about the of people you know they think about the loss of a loved one over the years or loss of a loved one over the years or loss of a loved one over the years or whatever so it's kind of a difficult whatever so it's kind of a difficult whatever so it's kind of a difficult time so have information about where

time so have information about where time so have information about where they can get some help they can get some help they can get some help so there's all kinds of things you can so there's all kinds of things you can so there's all kinds of things you can do on that landing page do on that landing page do on that landing page that can that can speak to more than that can that can speak to more than that can that can speak to more than just the who what where when why just the who what where when why just the who what where when why and and really take take the time to and and really take take the time to and and really take take the time to build that outright build that outright build that outright i would say you know one of the easiest i would say you know one of the easiest i would say you know one of the easiest times of year times of year times of year to collect people's information as it to collect people's information as it to collect people's information as it relates to a a an event or an activity relates to a a an event or an activity relates to a a an event or an activity you're going to have is christmas season you're going to have is christmas season you're going to have is christmas season so if you're going to do like an advent so if you're going to do like an advent so if you're going to do like an advent concert or you're doing a christmas eve concert or you're doing a christmas eve concert or you're doing a christmas eve service one of the one of the easiest service one of the one of the easiest service one of the one of the easiest ways to do that is to promote it as ways to do that is to promote it as ways to do that is to promote it as basically you got limited seating you basically you got limited seating you basically you got limited seating you know you're going to have limited seats know you're going to have limited seats know you're going to have limited seats um and and have an rsvp system for um and and have an rsvp system for um and and have an rsvp system for people who are interested in attending people who are interested in attending people who are interested in attending if you're you know if your sanctuary if you're you know if your sanctuary if you're you know if your sanctuary auditorium seats 500 and you don't ever auditorium seats 500 and you don't ever auditorium seats 500 and you don't ever get more than 300 or 350 people it might get more than 300 or 350 people it might get more than 300 or 350 people it might feel weird asking people to rsvp but i'd feel weird asking people to rsvp but i'd feel weird asking people to rsvp but i'd do it anyway do it anyway do it anyway i would ask people to rsvp so that you i would ask people to rsvp so that you i would ask people to rsvp so that you can collect that information and then can collect that information and then can collect that information and then have some sort of specific follow-up have some sort of specific follow-up have some sort of specific follow-up strategy it doesn't have to be anything strategy it doesn't have to be anything strategy it doesn't have to be anything um you know too elaborate but a two or um you know too elaborate but a two or um you know too elaborate but a two or three email series follow-up you know three email series follow-up you know three email series follow-up you know after christmas to ensure that you've after christmas to ensure that you've after christmas to ensure that you've made some additional contact you know made some additional contact you know made some additional contact you know before and after that event you do the before and after that event you do the before and after that event you do the same thing at easter but that's same thing at easter but that's same thing at easter but that's something that i would recommend it's something that i would recommend it's something that i would recommend it's just you know gated content is great um just you know gated content is great um just you know gated content is great um one of the things that i you know have one of the things that i you know have one of the things that i you know have recommended to churches in the past is recommended to churches in the past is recommended to churches in the past is if you're going to have a children's if you're going to have a children's if you're going to have a children's program a special children's program at program a special children's program at program a special children's program at christmas or something ask families to christmas or something ask families to christmas or something ask families to um pre-register their children and if

um pre-register their children and if um pre-register their children and if they pre-register their children their they pre-register their children their they pre-register their children their children you'll have a special gift for children you'll have a special gift for children you'll have a special gift for their child when their child arrives their child when their child arrives their child when their child arrives and this does two things it actually and this does two things it actually and this does two things it actually expedites the check-in process because expedites the check-in process because expedites the check-in process because the first time they come they don't have the first time they come they don't have the first time they come they don't have to fill in all the stuff all they have to fill in all the stuff all they have to fill in all the stuff all they have to do is put in name and check in their to do is put in name and check in their to do is put in name and check in their child because they're already child because they're already child because they're already pre-registered and secondly it gives you pre-registered and secondly it gives you pre-registered and secondly it gives you that it gives them that incentive to that it gives them that incentive to that it gives them that incentive to actually show up because you've told actually show up because you've told actually show up because you've told them once you register your child them once you register your child them once you register your child we're actually going to have something we're actually going to have something we're actually going to have something for your child so for your child so for your child so i've seen some churches do that in the i've seen some churches do that in the i've seen some churches do that in the past yeah i love that um another thing past yeah i love that um another thing past yeah i love that um another thing you could do so uh always use utilize you could do so uh always use utilize you could do so uh always use utilize your own people right your own people right your own people right print a flyer print a flyer print a flyer something to give them to hand out use something to give them to hand out use something to give them to hand out use your you got all these marketing minions your you got all these marketing minions your you got all these marketing minions sitting in your seats take advantage of sitting in your seats take advantage of sitting in your seats take advantage of that and if you've not done that in a that and if you've not done that in a that and if you've not done that in a while while while i highly recommend you do that i highly recommend you do that i highly recommend you do that constantly regularly we gotta train our constantly regularly we gotta train our constantly regularly we gotta train our own people right not just once or twice own people right not just once or twice own people right not just once or twice a year christmas and easter we we extend a year christmas and easter we we extend a year christmas and easter we we extend an invitation no no an invitation no no an invitation no no every month you should be offering you every month you should be offering you every month you should be offering you know sharing with your congregation hey know sharing with your congregation hey know sharing with your congregation hey bring a friend don't just come alone bring a friend don't just come alone bring a friend don't just come alone right so print something up right so print something up right so print something up another one another one another one can i comment can i well let me comment can i comment can i well let me comment can i comment can i well let me comment on the printing of flyer okay just just on the printing of flyer okay just just on the printing of flyer okay just just one quick thing um in my previous church one quick thing um in my previous church one quick thing um in my previous church where i was pastoring we would print where i was pastoring we would print where i was pastoring we would print flyers we would just print enough for flyers we would just print enough for flyers we would just print enough for everyone in our congregation to have two everyone in our congregation to have two everyone in our congregation to have two and we would hand them out two weeks in and we would hand them out two weeks in and we would hand them out two weeks in a row and i would stand up front and i a row and i would stand up front and i a row and i would stand up front and i would hold the flyer and i would explain

would hold the flyer and i would explain would hold the flyer and i would explain we've given you this flyer it's not for we've given you this flyer it's not for we've given you this flyer it's not for you it's for someone that you know that you it's for someone that you know that you it's for someone that you know that we don't know we don't know we don't know and so please use this flyer to invite a and so please use this flyer to invite a and so please use this flyer to invite a friend a neighbor a colleague a friend a neighbor a colleague a friend a neighbor a colleague a co-worker a relative someone um you know co-worker a relative someone um you know co-worker a relative someone um you know and the cost of printing flyers is and the cost of printing flyers is and the cost of printing flyers is really not that that great the cost of really not that that great the cost of really not that that great the cost of mailing flyers mailing flyers mailing flyers is a different story and so let's talk a is a different story and so let's talk a is a different story and so let's talk a little bit about little bit about little bit about the the the digital flyer digital flyer digital flyer google display network that's what you google display network that's what you google display network that's what you wanted to talk about next right how was wanted to talk about next right how was wanted to talk about next right how was that exactly how was that transition that exactly how was that transition that exactly how was that transition that segment that was that was that segment that was that was that segment that was that was nice it was really smooth they're bart nice it was really smooth they're bart nice it was really smooth they're bart um so we call that interruptive um so we call that interruptive um so we call that interruptive advertising right and you know in you advertising right and you know in you advertising right and you know in you have all kinds of ways to advertise have all kinds of ways to advertise have all kinds of ways to advertise digitally on a phone on a digitally on a phone on a digitally on a phone on a desktop or tablet and we called it desktop or tablet and we called it desktop or tablet and we called it interrupted because you're interrupting interrupted because you're interrupting interrupted because you're interrupting people so facebook ads instagram google people so facebook ads instagram google people so facebook ads instagram google display display display tick tock tick tock tick tock youtube great platforms to advertise and youtube great platforms to advertise and youtube great platforms to advertise and and capture somebody's and capture somebody's and capture somebody's attention i'm a big fan attention i'm a big fan attention i'm a big fan of facebook but you know when you of facebook but you know when you of facebook but you know when you advertise on facebook advertise on facebook advertise on facebook it's it's good but you're going to get it's it's good but you're going to get it's it's good but you're going to get mostly females clicking on those ads in mostly females clicking on those ads in mostly females clicking on those ads in mostly older you know 50 and older which mostly older you know 50 and older which mostly older you know 50 and older which isn't bad it's it's great but i also isn't bad it's it's great but i also isn't bad it's it's great but i also like to use google display network ads like to use google display network ads like to use google display network ads google display network ads are ads that google display network ads are ads that google display network ads are ads that show up on different websites different show up on different websites different show up on different websites different games different apps games different apps games different apps those clicks those clicks those clicks those clicks come a lot from a lot those clicks come a lot from a lot those clicks come a lot from a lot younger people like 25 to 45 year olds

younger people like 25 to 45 year olds younger people like 25 to 45 year olds consume a majority of the clicks and consume a majority of the clicks and consume a majority of the clicks and male to females almost 50 50 if not male to females almost 50 50 if not male to females almost 50 50 if not sometimes more males than females sometimes more males than females sometimes more males than females so you really want to cover all your so you really want to cover all your so you really want to cover all your bases and do both and they're both you bases and do both and they're both you bases and do both and they're both you know super cost effective know super cost effective know super cost effective you know and this is stuff i always you know and this is stuff i always you know and this is stuff i always share with churches like you can go do share with churches like you can go do share with churches like you can go do this stuff on your own you you might this stuff on your own you you might this stuff on your own you you might want to have somebody who knows what want to have somebody who knows what want to have somebody who knows what they're doing a local person or us or they're doing a local person or us or they're doing a local person or us or somebody knows what they're doing in the somebody knows what they're doing in the somebody knows what they're doing in the space but it's a very very effective way space but it's a very very effective way space but it's a very very effective way to connect with people and get them to to connect with people and get them to to connect with people and get them to click on on on your website get on your click on on on your website get on your click on on on your website get on your landing page and learn about your event landing page and learn about your event landing page and learn about your event yeah i you know yeah i you know yeah i you know i know every church knows they need to i know every church knows they need to i know every church knows they need to be on facebook and advertising on be on facebook and advertising on be on facebook and advertising on facebook is has become a somewhat facebook is has become a somewhat facebook is has become a somewhat normative thing for churches um it is normative thing for churches um it is normative thing for churches um it is fairly simple it's easy to build an fairly simple it's easy to build an fairly simple it's easy to build an audience it's easy to get your ads audience it's easy to get your ads audience it's easy to get your ads running on facebook running on facebook running on facebook but but but and this is not anecdotal we can pull and this is not anecdotal we can pull and this is not anecdotal we can pull the data and we can show you the data the data and we can show you the data the data and we can show you the data that the that the that the click through click through click through audience on facebook ads is relatively audience on facebook ads is relatively audience on facebook ads is relatively homogeneous it is typically homogeneous it is typically homogeneous it is typically women between the ages of 50 and 65. yep women between the ages of 50 and 65. yep women between the ages of 50 and 65. yep so and again if that's your target as a so and again if that's your target as a so and again if that's your target as a church then by all means advertise on church then by all means advertise on church then by all means advertise on facebook it's not to say that people who facebook it's not to say that people who facebook it's not to say that people who aren't in that category won't see your aren't in that category won't see your aren't in that category won't see your ads ads ads but those are the people that the data but those are the people that the data but those are the people that the data shows us typically click those ads shows us typically click those ads shows us typically click those ads that's right okay and when we run ads on

that's right okay and when we run ads on that's right okay and when we run ads on facebook we're also pushing ads to facebook we're also pushing ads to facebook we're also pushing ads to instagram we see very very few clicks on instagram we see very very few clicks on instagram we see very very few clicks on instagram instagram instagram because the 18 to 35 year old doesn't because the 18 to 35 year old doesn't because the 18 to 35 year old doesn't typically click ads on instagram that's typically click ads on instagram that's typically click ads on instagram that's not why they're there but as you said not why they're there but as you said not why they're there but as you said jason the google display network jason the google display network jason the google display network gives you a much much broader um gives you a much much broader um gives you a much much broader um audience audience audience and more diversity in your clicks the and more diversity in your clicks the and more diversity in your clicks the same with youtube youtube is another same with youtube youtube is another same with youtube youtube is another great place to run interruptive great place to run interruptive great place to run interruptive campaigns campaigns campaigns if you're going to run if a 15 to 20 if you're going to run if a 15 to 20 if you're going to run if a 15 to 20 second ad second ad second ad that doesn't take a whole lot of that doesn't take a whole lot of that doesn't take a whole lot of production work right something very production work right something very production work right something very simple simple simple you can run the same video ads in the you can run the same video ads in the you can run the same video ads in the google display network and youtube and google display network and youtube and google display network and youtube and you just got to get people's attention you just got to get people's attention you just got to get people's attention right out of the gate you want to talk a right out of the gate you want to talk a right out of the gate you want to talk a little bit more about videos oh i love little bit more about videos oh i love little bit more about videos oh i love yeah i love videos and and i don't yeah i love videos and and i don't yeah i love videos and and i don't so some churches really go deep on going so some churches really go deep on going so some churches really go deep on going we're going to have a really cool we're going to have a really cool we're going to have a really cool polished polished polished produced video awesome because you might produced video awesome because you might produced video awesome because you might want to share that on your platforms or want to share that on your platforms or want to share that on your platforms or certainly show it in church certainly show it in church certainly show it in church you know but what really works well you know but what really works well you know but what really works well especially tick tock is just that especially tick tock is just that especially tick tock is just that authentic authentic authentic authentic authentic authentic um low produced literally holding an um low produced literally holding an um low produced literally holding an iphone iphone iphone just connecting with people just connecting with people just connecting with people that actually works way more effective that actually works way more effective that actually works way more effective than a super high quality very well than a super high quality very well than a super high quality very well produced type of a commercial produced type of a commercial produced type of a commercial not that you can't do that and put it not that you can't do that and put it not that you can't do that and put it you know put it on tv or your website or

you know put it on tv or your website or you know put it on tv or your website or post it on facebook or whatever post it on facebook or whatever post it on facebook or whatever i'm just saying i think it's a lot more i'm just saying i think it's a lot more i'm just saying i think it's a lot more authentic and real when you're just kind authentic and real when you're just kind authentic and real when you're just kind of like being yourself and literally of like being yourself and literally of like being yourself and literally standing outside standing outside standing outside or you know in a hallway or something or you know in a hallway or something or you know in a hallway or something like that and just be kind of be real to like that and just be kind of be real to like that and just be kind of be real to me that that has proven to to work well me that that has proven to to work well me that that has proven to to work well i mean over the course of a year we push i mean over the course of a year we push i mean over the course of a year we push out you know with with google and out you know with with google and out you know with with google and everything we do we push out millions of everything we do we push out millions of everything we do we push out millions of ads ads ads we've got a lot of data that's come back we've got a lot of data that's come back we've got a lot of data that's come back to tell us what works and what doesn't to tell us what works and what doesn't to tell us what works and what doesn't work work work yeah i i agree with you wholeheartedly yeah i i agree with you wholeheartedly yeah i i agree with you wholeheartedly on that some of the best uh youtube ads on that some of the best uh youtube ads on that some of the best uh youtube ads that i've seen churches run that i've seen churches run that i've seen churches run were pretty much cell phone videos and a were pretty much cell phone videos and a were pretty much cell phone videos and a big part of the reason i believe they big part of the reason i believe they big part of the reason i believe they perform well is that people are kind of perform well is that people are kind of perform well is that people are kind of immune to commercials so if i'm watching immune to commercials so if i'm watching immune to commercials so if i'm watching a youtube video and a commercial comes a youtube video and a commercial comes a youtube video and a commercial comes up i'm just waiting to skip up i'm just waiting to skip up i'm just waiting to skip if i'm scrolling through facebook or if i'm scrolling through facebook or if i'm scrolling through facebook or instagram or you know some other instagram or you know some other instagram or you know some other platform and i see something that's platform and i see something that's platform and i see something that's highly polished and produced i recognize highly polished and produced i recognize highly polished and produced i recognize it's an ad and i have trained myself to it's an ad and i have trained myself to it's an ad and i have trained myself to mute the ad or skip the ad at my first mute the ad or skip the ad at my first mute the ad or skip the ad at my first opportunity but if the ad opportunity but if the ad opportunity but if the ad is an authentic handheld cell phone is an authentic handheld cell phone is an authentic handheld cell phone video video video i'm much more likely to pay attention i'm much more likely to pay attention i'm much more likely to pay attention for just a minute to figure out who it for just a minute to figure out who it for just a minute to figure out who it is and what they're actually talking is and what they're actually talking is and what they're actually talking about i will say this about i will say this about i will say this you know obviously our phones these days you know obviously our phones these days you know obviously our phones these days carry pretty incredible carry pretty incredible carry pretty incredible video equipment in them and so the video equipment in them and so the video equipment in them and so the production

production production quality of your video is actually going quality of your video is actually going quality of your video is actually going to be pretty good even though you can to be pretty good even though you can to be pretty good even though you can tell it's a cell phone video it is tell it's a cell phone video it is tell it's a cell phone video it is important to invest in audio equipment important to invest in audio equipment important to invest in audio equipment of some sort because people will be of some sort because people will be of some sort because people will be forgiving of a bad video but if they forgiving of a bad video but if they forgiving of a bad video but if they can't hear clearly or understand what can't hear clearly or understand what can't hear clearly or understand what you're saying it kind of it kind of you're saying it kind of it kind of you're saying it kind of it kind of ruins the point so investing in ruins the point so investing in ruins the point so investing in you know some kind of uh you know some kind of uh you know some kind of uh phone phone phone microphone that's the word i was looking microphone that's the word i was looking microphone that's the word i was looking for a microphone that you can plug into for a microphone that you can plug into for a microphone that you can plug into your phone or you can connect bluetooth your phone or you can connect bluetooth your phone or you can connect bluetooth to your phone even using the airpod to your phone even using the airpod to your phone even using the airpod microphone microphone microphone i've talked to a pastor who you know was i've talked to a pastor who you know was i've talked to a pastor who you know was during covid and he had to go church during covid and he had to go church during covid and he had to go church online he didn't have a microphone to online he didn't have a microphone to online he didn't have a microphone to connect to his phone and he was connect to his phone and he was connect to his phone and he was broadcasting on facebook so he took his broadcasting on facebook so he took his broadcasting on facebook so he took his air pod and put it on a little stand in air pod and put it on a little stand in air pod and put it on a little stand in front of him and he just spoke into the front of him and he just spoke into the front of him and he just spoke into the airpod that was because the quality is airpod that was because the quality is airpod that was because the quality is actually pretty good and it reduces actually pretty good and it reduces actually pretty good and it reduces noise and um it wasn't too bad but that noise and um it wasn't too bad but that noise and um it wasn't too bad but that that audio quality is going to be that audio quality is going to be that audio quality is going to be important so that people can hear and important so that people can hear and important so that people can hear and understand what you're saying it is it understand what you're saying it is it understand what you're saying it is it is yep yep so is yep yep so is yep yep so and then uh let's move on because i and then uh let's move on because i and then uh let's move on because i think the the what's another important think the the what's another important think the the what's another important component when you're when you're kind component when you're when you're kind component when you're when you're kind of planning this out is what are you of planning this out is what are you of planning this out is what are you inviting them to back like what's the inviting them to back like what's the inviting them to back like what's the next thing you're gonna bring them back next thing you're gonna bring them back next thing you're gonna bring them back to to to right and so often when i talk to right and so often when i talk to right and so often when i talk to churches we get into the the details of churches we get into the the details of churches we get into the the details of christmas i'll say what are you doing in christmas i'll say what are you doing in christmas i'll say what are you doing in january and sometimes the response is we january and sometimes the response is we january and sometimes the response is we haven't gotten that far yet haven't gotten that far yet haven't gotten that far yet i'm like oh you're missing out what do i'm like oh you're missing out what do i'm like oh you're missing out what do you mean well okay you mean well okay you mean well okay you're gonna have all these people you're gonna have all these people you're gonna have all these people clicking on ads we're gonna drive a ton

clicking on ads we're gonna drive a ton clicking on ads we're gonna drive a ton of traffic to your christmas landing of traffic to your christmas landing of traffic to your christmas landing page page page and then you're gonna have a whole bunch and then you're gonna have a whole bunch and then you're gonna have a whole bunch of people in your room right at of people in your room right at of people in your room right at christmas season christmas eve services christmas season christmas eve services christmas season christmas eve services or whatnot or whatnot or whatnot what are you going to do to invite them what are you going to do to invite them what are you going to do to invite them back so even on that christmas landing back so even on that christmas landing back so even on that christmas landing page page page talk about what you're doing in january talk about what you're doing in january talk about what you're doing in january maybe you're going to have financial maybe you're going to have financial maybe you're going to have financial peace university to pay off all the peace university to pay off all the peace university to pay off all the christmas debt right might be a good christmas debt right might be a good christmas debt right might be a good thing to do or a chris like a january thing to do or a chris like a january thing to do or a chris like a january sermon series or whatever you're going sermon series or whatever you're going sermon series or whatever you're going to be doing there start promoting that to be doing there start promoting that to be doing there start promoting that on that landing page right let plant a on that landing page right let plant a on that landing page right let plant a seed of what's coming up in the future seed of what's coming up in the future seed of what's coming up in the future that somebody might want to pay that somebody might want to pay that somebody might want to pay attention to and certainly during that attention to and certainly during that attention to and certainly during that that that christmas that that christmas that that christmas event event event uh be thinking about what what you're uh be thinking about what what you're uh be thinking about what what you're doing next year uh in the new year uh doing next year uh in the new year uh doing next year uh in the new year uh our our church often would um we'd give our our church often would um we'd give our our church often would um we'd give a a gift if you came to a a gift if you came to a a gift if you came to the christmas eve service every family the christmas eve service every family the christmas eve service every family got like we'd give a book away and and got like we'd give a book away and and got like we'd give a book away and and we'd have a sermon series uh in that we'd have a sermon series uh in that we'd have a sermon series uh in that book like we had bob goff come so book like we had bob goff come so book like we had bob goff come so everybody got his book everybody got his book everybody got his book and then we had a sermon series and then and then we had a sermon series and then and then we had a sermon series and then like a mid-february bob came and spoke like a mid-february bob came and spoke like a mid-february bob came and spoke just kind of a cool way to here's a gift just kind of a cool way to here's a gift just kind of a cool way to here's a gift here's a book for each family um and here's a book for each family um and here's a book for each family um and it's going to help your family come back it's going to help your family come back it's going to help your family come back we're going to launch this series and we we're going to launch this series and we we're going to launch this series and we want to get you into church in the new want to get you into church in the new want to get you into church in the new year and that worked really really well year and that worked really really well year and that worked really really well i think that's really good again it goes i think that's really good again it goes i think that's really good again it goes back to the whole adage we were talking back to the whole adage we were talking back to the whole adage we were talking about earlier which is thinking next about earlier which is thinking next about earlier which is thinking next steps what's the next step what's the steps what's the next step what's the steps what's the next step what's the next thing that you're pointing people next thing that you're pointing people next thing that you're pointing people to i will say that you know to i will say that you know to i will say that you know if your hope and expectation is that

if your hope and expectation is that if your hope and expectation is that you're going to get people to your trunk you're going to get people to your trunk you're going to get people to your trunk or treat or to your fall harvest or to or treat or to your fall harvest or to or treat or to your fall harvest or to your advent concert and that they're your advent concert and that they're your advent concert and that they're naturally going to migrate to your naturally going to migrate to your naturally going to migrate to your sunday morning service sunday morning service sunday morning service i think that's too i think that's too i think that's too big of a bridge to gap gap to bridge big of a bridge to gap gap to bridge big of a bridge to gap gap to bridge that's the word i'm looking for a gap to that's the word i'm looking for a gap to that's the word i'm looking for a gap to bridge i think you know incremental bridge i think you know incremental bridge i think you know incremental things like like financial peace or um a things like like financial peace or um a things like like financial peace or um a marriage conference or marriage retreat marriage conference or marriage retreat marriage conference or marriage retreat or some kind of parenting workshop then or some kind of parenting workshop then or some kind of parenting workshop then it doesn't even necessarily have to be it doesn't even necessarily have to be it doesn't even necessarily have to be something that you your church is something that you your church is something that you your church is putting on or producing something you putting on or producing something you putting on or producing something you can hire or bring somebody in from the can hire or bring somebody in from the can hire or bring somebody in from the outside i know a lot of churches are outside i know a lot of churches are outside i know a lot of churches are bringing in consultants and experts to bringing in consultants and experts to bringing in consultants and experts to work with parents work with parents work with parents and helping their kids manage and and helping their kids manage and and helping their kids manage and navigate things like social media it's navigate things like social media it's navigate things like social media it's just huge huge right and so you know just huge huge right and so you know just huge huge right and so you know promoting at christmas promoting at christmas promoting at christmas that in january you're going to have a a that in january you're going to have a a that in january you're going to have a a all day saturday workshop on helping all day saturday workshop on helping all day saturday workshop on helping parents you know help their kids make parents you know help their kids make parents you know help their kids make wise choices online and bring in an wise choices online and bring in an wise choices online and bring in an expert it doesn't have to be spiritual expert it doesn't have to be spiritual expert it doesn't have to be spiritual it doesn't have to be religious in it doesn't have to be religious in it doesn't have to be religious in nature it's just something that shows nature it's just something that shows nature it's just something that shows that you as a church are trying to add that you as a church are trying to add that you as a church are trying to add value to the people in your community value to the people in your community value to the people in your community building trust with them and building trust with them and building trust with them and understanding that it's just going to understanding that it's just going to understanding that it's just going to take some time to build those take some time to build those take some time to build those relationships that you want so that a relationships that you want so that a relationships that you want so that a person who's far from god person who's far from god person who's far from god wants what you have which is more than wants what you have which is more than wants what you have which is more than just a church that you attend but a just a church that you attend but a just a church that you attend but a savior that you follow and so um those savior that you follow and so um those savior that you follow and so um those are the things that i i attend i get are the things that i i attend i get are the things that i i attend i get pretty excited about that stuff pretty excited about that stuff pretty excited about that stuff well and i got to tell you you know well and i got to tell you you know well and i got to tell you you know all these people come to your campus all these people come to your campus all these people come to your campus harvest festival or harvest festival or harvest festival or you know november or december

you know november or december you know november or december if you peel back the layer there's a lot if you peel back the layer there's a lot if you peel back the layer there's a lot going on underneath going on underneath going on underneath um and it's a it's this is a true um and it's a it's this is a true um and it's a it's this is a true statement in january every january it's statement in january every january it's statement in january every january it's the most the most the most the most times throughout any month of the most times throughout any month of the most times throughout any month of the year the year the year where people file for divorce where people file for divorce where people file for divorce january january january so they kind of knew they were so they kind of knew they were so they kind of knew they were separate and get a divorce they kind of separate and get a divorce they kind of separate and get a divorce they kind of stick it out through the holidays stick it out through the holidays stick it out through the holidays because you know for the sake of the because you know for the sake of the because you know for the sake of the family and the kids come january family and the kids come january family and the kids come january we're done we're calling it quits we're done we're calling it quits we're done we're calling it quits no doubt there'll be people sitting in no doubt there'll be people sitting in no doubt there'll be people sitting in your church your church your church that's gonna happen that's gonna happen that's gonna happen so so so knowing that knowing that knowing that just as you said what could you do just as you said what could you do just as you said what could you do what could you offer what could you offer what could you offer that could maybe reverse that course that could maybe reverse that course that could maybe reverse that course because you just because you just because you just you don't know you don't know you don't know but you have huge opportunities so yes but you have huge opportunities so yes but you have huge opportunities so yes the birth of christ that's why we're the birth of christ that's why we're the birth of christ that's why we're celebrating it and all the the celebrating it and all the the celebrating it and all the the just the great tradition of christmas just the great tradition of christmas just the great tradition of christmas all this kind of you want to celebrate all this kind of you want to celebrate all this kind of you want to celebrate that you want to bring people closer to that you want to bring people closer to that you want to bring people closer to jesus jesus jesus but also you kind of want to go where but also you kind of want to go where but also you kind of want to go where they are and meet them in their need they are and meet them in their need they are and meet them in their need they're sitting in your they're sitting in your they're sitting in your congregation or they've clicked on your congregation or they've clicked on your congregation or they've clicked on your ad ad ad and you have an opportunity and you have an opportunity and you have an opportunity to kind of minister to minister them to kind of minister to minister them to kind of minister to minister them right there and and get them thinking right there and and get them thinking right there and and get them thinking differently and so just huge differently and so just huge differently and so just huge opportunities in my opinion more than opportunities in my opinion more than opportunities in my opinion more than just oh it's christmas like you know just oh it's christmas like you know just oh it's christmas like you know every i every i every i get we get to you and i both get to talk get we get to you and i both get to talk get we get to you and i both get to talk to a lot of communication directors

to a lot of communication directors to a lot of communication directors and it's like and it's like and it's like every week every week every week right is a is a big deal sunday's coming right is a is a big deal sunday's coming right is a is a big deal sunday's coming again again again and all these events and all this stuff and all these events and all this stuff and all these events and all this stuff and everything we have to do and and everything we have to do and and everything we have to do and it seems like christmas yeah we plan out it seems like christmas yeah we plan out it seems like christmas yeah we plan out for that and then you know we get in for that and then you know we get in for that and then you know we get in motion and we're just trying to motion and we're just trying to motion and we're just trying to stay ahead stay ahead stay ahead i want stay ahead stay ahead stay ahead i want stay ahead stay ahead stay ahead i want to encourage you to church to encourage you to church to encourage you to church slow down a little bit slow down a little bit slow down a little bit slow down and think about slow down and think about slow down and think about this huge opportunity this season like this huge opportunity this season like this huge opportunity this season like last year not a lot of people showed up last year not a lot of people showed up last year not a lot of people showed up in church for good reasons in church for good reasons in church for good reasons i think it's gonna be different this i think it's gonna be different this i think it's gonna be different this year i hope it's gonna be different this year i hope it's gonna be different this year i hope it's gonna be different this year year year take advantage of it because you just take advantage of it because you just take advantage of it because you just don't know what people are dealing with don't know what people are dealing with don't know what people are dealing with you and i were talking about this um you and i were talking about this um you and i were talking about this um carrie newhoff had a a guest on his carrie newhoff had a a guest on his carrie newhoff had a a guest on his podcast rick warren podcast rick warren podcast rick warren and rick was talking about that next and rick was talking about that next and rick was talking about that next wave of what churches are going to have wave of what churches are going to have wave of what churches are going to have to deal with with their people to deal with with their people to deal with with their people is grief is grief is grief they're grieving over all kinds of stuff they're grieving over all kinds of stuff they're grieving over all kinds of stuff and and and we have to take that seriously and so we have to take that seriously and so we have to take that seriously and so this is a great opportunity a great this is a great opportunity a great this is a great opportunity a great season to be mindful of that season to be mindful of that season to be mindful of that absolutely absolutely absolutely well jason we have covered a lot of well jason we have covered a lot of well jason we have covered a lot of different things i hope that it was different things i hope that it was different things i hope that it was logical and helpful for our guests who logical and helpful for our guests who logical and helpful for our guests who are listening um if somebody's listening are listening um if somebody's listening are listening um if somebody's listening or watching the podcast today jason and or watching the podcast today jason and or watching the podcast today jason and they're like okay i recognize some of they're like okay i recognize some of they're like okay i recognize some of the things that jason is saying or the things that jason is saying or the things that jason is saying or things that i haven't thought about things that i haven't thought about things that i haven't thought about and i need some help and i need some help and i need some help what should they do to get help

what should they do to get help what should they do to get help well reach out to us go to well reach out to us go to well reach out to us go to missionalmarketing.com missionalmarketing.com missionalmarketing.com and a couple things you can do you can and a couple things you can do you can and a couple things you can do you can schedule time schedule time schedule time if you click on the if you click on the if you click on the lower right there's like a like a lower right there's like a like a lower right there's like a like a schedule button so you can schedule time schedule button so you can schedule time schedule button so you can schedule time with me or schedule time with bart with me or schedule time with bart with me or schedule time with bart um you can also email us and this will um you can also email us and this will um you can also email us and this will be in the notes our emails can be there be in the notes our emails can be there be in the notes our emails can be there be more than happy be more than happy be more than happy to have some complimentary time with you to have some complimentary time with you to have some complimentary time with you to help you and you know just answer to help you and you know just answer to help you and you know just answer some questions give you some sound some questions give you some sound some questions give you some sound advice advice advice at the at the at the at the heart of who we are we want to be at the heart of who we are we want to be at the heart of who we are we want to be a teacher we want to share we want to a teacher we want to share we want to a teacher we want to share we want to educate and equip so educate and equip so educate and equip so so you win i mean we care desperately so you win i mean we care desperately so you win i mean we care desperately about reaching people and connecting about reaching people and connecting about reaching people and connecting with jesus with jesus with jesus that is the answer that is the answer that is the answer we think that's best done through the we think that's best done through the we think that's best done through the local church your church so we're here local church your church so we're here local church your church so we're here to help so that's that's what i would to help so that's that's what i would to help so that's that's what i would encourage you to do schedule some time encourage you to do schedule some time encourage you to do schedule some time with bart or myself with bart or myself with bart or myself we got a bunch of great coaches on our we got a bunch of great coaches on our we got a bunch of great coaches on our team we would love to just talk with you team we would love to just talk with you team we would love to just talk with you and offer advice and offer advice and offer advice absolutely i think that's a great way to absolutely i think that's a great way to absolutely i think that's a great way to wrap this up i'm hungry my dinner is in wrap this up i'm hungry my dinner is in wrap this up i'm hungry my dinner is in the oven i can smell it the oven i can smell it the oven i can smell it so i've been smelling it for like last so i've been smelling it for like last so i've been smelling it for like last 20 minutes so i'm kind of starting to 20 minutes so i'm kind of starting to 20 minutes so i'm kind of starting to drool like just kind of drool like just kind of drool like just kind of that's all right that's all right that's all right it's all right um hey next week our next it's all right um hey next week our next it's all right um hey next week our next episode is going to be an interview with episode is going to be an interview with episode is going to be an interview with alan george and if you don't know who alan george and if you don't know who alan george and if you don't know who alan george is alan george used to be on alan george is alan george used to be on alan george is alan george used to be on staff at life church in oklahoma he was staff at life church in oklahoma he was staff at life church in oklahoma he was the director of their church online the director of their church online the director of their church online platform uh and just a really really platform uh and just a really really platform uh and just a really really awesome guy really super bright and

awesome guy really super bright and awesome guy really super bright and we're looking forward to sharing that we're looking forward to sharing that we're looking forward to sharing that interview uh with you our guests our interview uh with you our guests our interview uh with you our guests our listeners our friends our fans however listeners our friends our fans however listeners our friends our fans however you categorize yourself uh thanks again you categorize yourself uh thanks again you categorize yourself uh thanks again for tuning in again if you haven't left for tuning in again if you haven't left for tuning in again if you haven't left a rating or review and you're not a rating or review and you're not a rating or review and you're not subscribed make sure you take care of subscribed make sure you take care of subscribed make sure you take care of those things and if you need help those things and if you need help those things and if you need help planning your christmas promotions doing planning your christmas promotions doing planning your christmas promotions doing digital ads or just want to bounce some digital ads or just want to bounce some digital ads or just want to bounce some ideas off of someone make sure that you ideas off of someone make sure that you ideas off of someone make sure that you reach out and schedule time to meet with reach out and schedule time to meet with reach out and schedule time to meet with us we'd love to meet with you us we'd love to meet with you us we'd love to meet with you [Music] [Music] [Music] you