Going "All In" With Church Online During COVID-19 | Interview with Jim Edwards
Read full transcript 19 segments
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today i'm talking with jim edwards today i'm talking with jim edwards jim is with grace way church it's a jim is with grace way church it's a jim is with grace way church it's a church in the kansas city area church in the kansas city area church in the kansas city area now jim is the communications director now jim is the communications director now jim is the communications director although he wears a lot of hats although he wears a lot of hats although he wears a lot of hats working at the church well today he working at the church well today he working at the church well today he explains what explains what explains what they did right after covet hit and how they did right after covet hit and how they did right after covet hit and how they pivoted they pivoted they pivoted and as a result of their pivot they've and as a result of their pivot they've and as a result of their pivot they've seen a huge increase in their online seen a huge increase in their online seen a huge increase in their online traffic traffic traffic and so i'm excited for you to hear what and so i'm excited for you to hear what and so i'm excited for you to hear what jim has to say check this out jim has to say check this out jim has to say check this out well hey jim thanks for uh joining us well hey jim thanks for uh joining us well hey jim thanks for uh joining us today glad to have you today glad to have you today glad to have you oh i love being here thank you so much oh i love being here thank you so much oh i love being here thank you so much yeah so yeah so yeah so uh share with me a little bit about what uh share with me a little bit about what uh share with me a little bit about what you you you get to oversee and do with the church get to oversee and do with the church get to oversee and do with the church all the hats you wear all the hats you wear all the hats you wear yeah yeah so uh uh my proper name would yeah yeah so uh uh my proper name would yeah yeah so uh uh my proper name would be the communications director right uh be the communications director right uh be the communications director right uh so so so but that's gonna handle anything from but that's gonna handle anything from but that's gonna handle anything from you know our print material you know our print material you know our print material our website uh any kind of marketing or our website uh any kind of marketing or our website uh any kind of marketing or advertising we're doing advertising we're doing advertising we're doing um uh for uh most of the time up until um uh for uh most of the time up until um uh for uh most of the time up until very recently it was all of our video very recently it was all of our video very recently it was all of our video editing editing editing uh so anything that fell on that ramp uh so anything that fell on that ramp uh so anything that fell on that ramp social media uh would also be us so social media uh would also be us so social media uh would also be us so yeah it's a few different hats all right yeah it's a few different hats all right yeah it's a few different hats all right so so uh so so uh so so uh house covet affected your job house covet affected your job house covet affected your job [Laughter] [Laughter] [Laughter] well uh it was crazy in the beginning well uh it was crazy in the beginning well uh it was crazy in the beginning you know uh so we got the order to you know uh so we got the order to you know uh so we got the order to uh that we were gonna stop services on uh that we were gonna stop services on uh that we were gonna stop services on march 15th and um march 15th and um march 15th and um so we immediately started to work out so we immediately started to work out so we immediately started to work out how do we do this online and we've been how do we do this online and we've been how do we do this online and we've been streaming streaming streaming since i don't know 2011 since i don't know 2011 since i don't know 2011 i think so um you know we were prepped i think so um you know we were prepped i think so um you know we were prepped for that it was just a different
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for that it was just a different for that it was just a different procedure procedure procedure so um most of my job immediately so um most of my job immediately so um most of my job immediately transferred into editing the services transferred into editing the services transferred into editing the services each week so each week so each week so um you know that that was a big chunk of um you know that that was a big chunk of um you know that that was a big chunk of the time was now the time was now the time was now taking all these individual segments taking all these individual segments taking all these individual segments whether it was worship being recorded on whether it was worship being recorded on whether it was worship being recorded on tuesday or the sermon on monday and then tuesday or the sermon on monday and then tuesday or the sermon on monday and then the host moments and kind of putting it the host moments and kind of putting it the host moments and kind of putting it all together into one package each week all together into one package each week all together into one package each week so that that was the first initial so that that was the first initial so that that was the first initial change that happened change that happened change that happened but um you know then it was like how do but um you know then it was like how do but um you know then it was like how do we we we begin to reach people and not just begin to reach people and not just begin to reach people and not just sustain sustain sustain where we were and uh so on the marketing where we were and uh so on the marketing where we were and uh so on the marketing side side side it i really began to look at um it i really began to look at um it i really began to look at um how do we how do we push this right so how do we how do we push this right so how do we how do we push this right so for so long in church marketing you for so long in church marketing you for so long in church marketing you it's it's come to this event come to it's it's come to this event come to it's it's come to this event come to easter right easter is a big one right easter right easter is a big one right easter right easter is a big one right um and it's it's all prep to that event um and it's it's all prep to that event um and it's it's all prep to that event and and suddenly you don't have the and and suddenly you don't have the and and suddenly you don't have the event anymore so uh i felt event anymore so uh i felt event anymore so uh i felt it seemed really difficult to try to get it seemed really difficult to try to get it seemed really difficult to try to get you to watch something on social media you to watch something on social media you to watch something on social media that said you should turn on your tv that said you should turn on your tv that said you should turn on your tv uh on sunday morning at 9 00 a.m uh on sunday morning at 9 00 a.m uh on sunday morning at 9 00 a.m when there's there's nothing prompting when there's there's nothing prompting when there's there's nothing prompting you through the process to get to that you through the process to get to that you through the process to get to that spot on sunday at 9 a.m right so spot on sunday at 9 a.m right so spot on sunday at 9 a.m right so it seemed very disconnected between a it seemed very disconnected between a it seemed very disconnected between a wednesday wednesday wednesday ad telling you to watch us and then ad telling you to watch us and then ad telling you to watch us and then sunday you remembering to make coffee sunday you remembering to make coffee sunday you remembering to make coffee and sit down on your couch so and sit down on your couch so and sit down on your couch so um i started to look at it in the um i started to look at it in the um i started to look at it in the reverse order and said well what if we reverse order and said well what if we reverse order and said well what if we didn't really push it until after it was didn't really push it until after it was didn't really push it until after it was over over over and then so literally sunday afternoon and then so literally sunday afternoon and then so literally sunday afternoon the advertising wheel spins up and we
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the advertising wheel spins up and we the advertising wheel spins up and we start pushing it the rest of the week start pushing it the rest of the week start pushing it the rest of the week and that's that was a huge shift for us and that's that was a huge shift for us and that's that was a huge shift for us and and and and really has gained some massive and really has gained some massive and really has gained some massive amount of traction amount of traction amount of traction because now everything is perfectly set because now everything is perfectly set because now everything is perfectly set the way you want it right all of your the way you want it right all of your the way you want it right all of your your copy your copy your copy perfectly fits the message because you perfectly fits the message because you perfectly fits the message because you know what he said uh know what he said uh know what he said uh you know and you can begin to then you know and you can begin to then you know and you can begin to then target segments and based on what he target segments and based on what he target segments and based on what he talked about right now talked about right now talked about right now we're going through a series called we're going through a series called we're going through a series called taste and see taste and see taste and see excuse me and it's it's looking at excuse me and it's it's looking at excuse me and it's it's looking at different foods throughout the bible and different foods throughout the bible and different foods throughout the bible and uh you know so last this week was on uh uh you know so last this week was on uh uh you know so last this week was on uh fishing fishing fishing and fish so you know all of our our ads and fish so you know all of our our ads and fish so you know all of our our ads targeted people who like fishing targeted people who like fishing targeted people who like fishing uh or who talk about fish right so we uh or who talk about fish right so we uh or who talk about fish right so we can kind of segment that the week before can kind of segment that the week before can kind of segment that the week before was wine well that one got a huge was wine well that one got a huge was wine well that one got a huge response response response you know it's a huge market there so uh you know it's a huge market there so uh you know it's a huge market there so uh we could kind of segment that and kind we could kind of segment that and kind we could kind of segment that and kind of personalize it into areas people were of personalize it into areas people were of personalize it into areas people were already talking about already talking about already talking about that's really smart so you basically that's really smart so you basically that's really smart so you basically yeah you don't lead up to right you yeah you don't lead up to right you yeah you don't lead up to right you promote promote promote after the fact yeah and then you know after the fact yeah and then you know after the fact yeah and then you know your call to action at that point is your call to action at that point is your call to action at that point is click the button click the button click the button just just click the button and you can just just click the button and you can just just click the button and you can watch it watch right now yeah yeah yeah watch it watch right now yeah yeah yeah watch it watch right now yeah yeah yeah huh that's really smart so that so you huh that's really smart so that so you huh that's really smart so that so you made that made that made that when did you make that shift oh when did you make that shift oh when did you make that shift oh uh we we made it badly in uh mid-april uh we we made it badly in uh mid-april uh we we made it badly in uh mid-april which i don't think we were doing a very which i don't think we were doing a very which i don't think we were doing a very good job right and then uh good job right and then uh good job right and then uh we've kind of perfected it as we've gone we've kind of perfected it as we've gone we've kind of perfected it as we've gone along and you know in the case of along and you know in the case of along and you know in the case of facebook ads we really started to
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facebook ads we really started to facebook ads we really started to look at the areas each week i mean we look at the areas each week i mean we look at the areas each week i mean we just did these huge just did these huge just did these huge swaps you know said one that just swaps you know said one that just swaps you know said one that just targeted targeted targeted uh europe another one that just targeted uh europe another one that just targeted uh europe another one that just targeted the east coast and just targeted the the east coast and just targeted the the east coast and just targeted the west coast and then we would start to west coast and then we would start to west coast and then we would start to kind of break it down and be like oh kind of break it down and be like oh kind of break it down and be like oh well these are hot spots these work well these are hot spots these work well these are hot spots these work really well and so start to kind of really well and so start to kind of really well and so start to kind of focus in on those focus in on those focus in on those and about that same time we started to and about that same time we started to and about that same time we started to do the same thing with our spanish do the same thing with our spanish do the same thing with our spanish services so services so services so we have a you know pretty large we have a you know pretty large we have a you know pretty large congregant members that are they're congregant members that are they're congregant members that are they're spanish speakers uh so we had a video of spanish speakers uh so we had a video of spanish speakers uh so we had a video of that service every single week so that service every single week so that service every single week so we started pushing that toward central we started pushing that toward central we started pushing that toward central america mexico america mexico america mexico and then uh areas of the united states and then uh areas of the united states and then uh areas of the united states that have a you know heavier spanish that have a you know heavier spanish that have a you know heavier spanish speakers speakers speakers and that's that one has that's taken off and that's that one has that's taken off and that's that one has that's taken off i mean i mean i mean it just had a huge reaction now some of it just had a huge reaction now some of it just had a huge reaction now some of that is our previously pastor that is our previously pastor that is our previously pastor uh was was pretty well known in that uh was was pretty well known in that uh was was pretty well known in that area area area um but uh then the guy who teaches that um but uh then the guy who teaches that um but uh then the guy who teaches that class is class is class is is not as much known but it's taken off is not as much known but it's taken off is not as much known but it's taken off really really well so matter of time for really really well so matter of time for really really well so matter of time for he be before he gets known he be before he gets known he be before he gets known yeah exactly yeah exactly yeah exactly so uh that's pretty that's really smart so uh that's pretty that's really smart so uh that's pretty that's really smart how you did that with your weekend how you did that with your weekend how you did that with your weekend services services services uh have you made any shifts to how uh have you made any shifts to how uh have you made any shifts to how you're you're you're uh doing ministry online these days you uh doing ministry online these days you uh doing ministry online these days you know instead of know instead of know instead of meeting at the church for financial meeting at the church for financial meeting at the church for financial peace university or some other type of peace university or some other type of peace university or some other type of maybe an addiction celebrate recovery maybe an addiction celebrate recovery maybe an addiction celebrate recovery kind of thing kind of thing kind of thing are you shifting now to to include are you shifting now to to include are you shifting now to to include online in that online in that online in that discussion yeah yeah so uh one of the
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discussion yeah yeah so uh one of the discussion yeah yeah so uh one of the first things we did first things we did first things we did as uh so i also act i didn't mention as uh so i also act i didn't mention as uh so i also act i didn't mention this but i also act as the this but i also act as the this but i also act as the the director of it uh which is how i the director of it uh which is how i the director of it uh which is how i really started in church really started in church really started in church yeah i'll just add that in there it's yeah i'll just add that in there it's yeah i'll just add that in there it's fine um fine um fine um so uh one of the first things we looked so uh one of the first things we looked so uh one of the first things we looked at was at was at was how can we set up our small groups which how can we set up our small groups which how can we set up our small groups which is really how all of our ministries is really how all of our ministries is really how all of our ministries operate operate operate right so if it's not a main service it right so if it's not a main service it right so if it's not a main service it is a small group is a small group is a small group um so then how do we tool them up for um so then how do we tool them up for um so then how do we tool them up for this so this so this so um one of the first things we did is um one of the first things we did is um one of the first things we did is because we're we because we're we because we're we we use uh uh google's email system so i we use uh uh google's email system so i we use uh uh google's email system so i the name would just escape me but uh we the name would just escape me but uh we the name would just escape me but uh we had the ability to had the ability to had the ability to integrate meat into that so we set up integrate meat into that so we set up integrate meat into that so we set up accounts for all of our small group accounts for all of our small group accounts for all of our small group leaders leaders leaders so then they could instantly do that we so then they could instantly do that we so then they could instantly do that we do use a little bit of zoom for some of do use a little bit of zoom for some of do use a little bit of zoom for some of the other the other the other other groups young adults that kind of other groups young adults that kind of other groups young adults that kind of thing high school um and kind of tooled thing high school um and kind of tooled thing high school um and kind of tooled them all up to be able to do that them all up to be able to do that them all up to be able to do that uh and that's that's gone really well i uh and that's that's gone really well i uh and that's that's gone really well i actually have a small group of just actually have a small group of just actually have a small group of just dads uh in our area and you know we get dads uh in our area and you know we get dads uh in our area and you know we get together every monday night and just together every monday night and just together every monday night and just just hang out for a while and it's it's just hang out for a while and it's it's just hang out for a while and it's it's it's proven to be this spot where you it's proven to be this spot where you it's proven to be this spot where you can kind of can kind of can kind of a lot of us are isolated right so i work a lot of us are isolated right so i work a lot of us are isolated right so i work from home i'm here with my wife and kids from home i'm here with my wife and kids from home i'm here with my wife and kids all day and just to get that all day and just to get that all day and just to get that hour hour and a half of time has been hour hour and a half of time has been hour hour and a half of time has been hugely beneficial so hugely beneficial so hugely beneficial so that's one of the first things we did we that's one of the first things we did we that's one of the first things we did we we then looked at social media and we then looked at social media and we then looked at social media and started asking all of our pastors started asking all of our pastors started asking all of our pastors uh to send us daily devotionals or you uh to send us daily devotionals or you uh to send us daily devotionals or you know know know weekly things so we could kind of start weekly things so we could kind of start weekly things so we could kind of start to punch those out to punch those out to punch those out uh just to keep that connection going uh just to keep that connection going uh just to keep that connection going and that interaction and that interaction and that interaction um and about that's probably the
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um and about that's probably the um and about that's probably the beginning of april beginning of april beginning of april we uh about two times a year we'll do a we uh about two times a year we'll do a we uh about two times a year we'll do a 21 days of prayer 21 days of prayer 21 days of prayer we decided to do one early in april we decided to do one early in april we decided to do one early in april because we needed it um so it's a good because we needed it um so it's a good because we needed it um so it's a good time to do that so we kind of set some time to do that so we kind of set some time to do that so we kind of set some daily devotionals to go out and gave daily devotionals to go out and gave daily devotionals to go out and gave people an opportunity to pray and people an opportunity to pray and people an opportunity to pray and uh so it's just kind of tooling up all uh so it's just kind of tooling up all uh so it's just kind of tooling up all that stuff i still think if i'm honest i that stuff i still think if i'm honest i that stuff i still think if i'm honest i still think we have a long way to go still think we have a long way to go still think we have a long way to go with that i don't think we've with that i don't think we've with that i don't think we've figured it all out by any means but figured it all out by any means but figured it all out by any means but you know it's this is it's such a it's you know it's this is it's such a it's you know it's this is it's such a it's such a cultural shift such a cultural shift such a cultural shift uh that it there's a lot of opportunity uh that it there's a lot of opportunity uh that it there's a lot of opportunity here here here you're right yeah i mean it not only is you're right yeah i mean it not only is you're right yeah i mean it not only is it a cultural shift it a cultural shift it a cultural shift just for the church to figure out how to just for the church to figure out how to just for the church to figure out how to do this but for people to respond do this but for people to respond do this but for people to respond absolutely really create two-way absolutely really create two-way absolutely really create two-way communication instead of just communication instead of just communication instead of just pushing pushing pushing so yeah so when pushing pushing pushing so yeah so when pushing pushing pushing so yeah so when you you you so do you guys have plans here we are so do you guys have plans here we are so do you guys have plans here we are we're like mid-august do you have plans we're like mid-august do you have plans we're like mid-august do you have plans to get back to get back to get back in person we uh we have just set up in person we uh we have just set up in person we uh we have just set up three dates that we're gonna do an three dates that we're gonna do an three dates that we're gonna do an outdoor service uh so september 13th outdoor service uh so september 13th outdoor service uh so september 13th will be our first one then we'll do will be our first one then we'll do will be our first one then we'll do another one another one another one you know pretty much every month um but you know pretty much every month um but you know pretty much every month um but as far as as far as as far as regular sunday services nothing planned regular sunday services nothing planned regular sunday services nothing planned at this time oh okay at this time oh okay at this time oh okay okay yeah so so has your leadership okay yeah so so has your leadership okay yeah so so has your leadership really talked about really talked about really talked about you know when you do get back in person you know when you do get back in person you know when you do get back in person and who knows again who knows when and who knows again who knows when and who knows again who knows when that's going to be yeah that's going to be yeah that's going to be yeah yeah what uh what will happen with your yeah what uh what will happen with your yeah what uh what will happen with your what what you've created with this what what you've created with this what what you've created with this online yeah what's going to happen online yeah what's going to happen online yeah what's going to happen we we started day one uh every time we we we started day one uh every time we we we started day one uh every time we we talked about bringing something on is we talked about bringing something on is we talked about bringing something on is is is is can you continue to do this when we
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can you continue to do this when we can you continue to do this when we reopen and if the answer was no then it reopen and if the answer was no then it reopen and if the answer was no then it was like well then i don't know if we're was like well then i don't know if we're was like well then i don't know if we're interested you know it's interested you know it's interested you know it's everything we're doing now we want to everything we're doing now we want to everything we're doing now we want to continue doing uh even the format of our continue doing uh even the format of our continue doing uh even the format of our services right so services right so services right so you know we we we dropped down to one you know we we we dropped down to one you know we we we dropped down to one song before the message song before the message song before the message because that's what people really were because that's what people really were because that's what people really were after that's what you advertised towards after that's what you advertised towards after that's what you advertised towards so so so we shrunk that time we wanted to get it we shrunk that time we wanted to get it we shrunk that time we wanted to get it as close to 10 minutes in from the start as close to 10 minutes in from the start as close to 10 minutes in from the start to when the when the sermon starts to when the when the sermon starts to when the when the sermon starts uh so we've had discussions about making uh so we've had discussions about making uh so we've had discussions about making sure that we can keep doing that we sure that we can keep doing that we sure that we can keep doing that we the last two series we've done on the last two series we've done on the last two series we've done on location shots location shots location shots uh so you know if if the topic is wine uh so you know if if the topic is wine uh so you know if if the topic is wine we did that one at a winery we did that one at a winery we did that one at a winery um so how can we continue to do that um so how can we continue to do that um so how can we continue to do that even if we're in a live environment even if we're in a live environment even if we're in a live environment right where maybe one segment of that is right where maybe one segment of that is right where maybe one segment of that is done done done remotely pre-recorded in a in a specific remotely pre-recorded in a in a specific remotely pre-recorded in a in a specific location because location because location because it added a lot of value and a lot of it added a lot of value and a lot of it added a lot of value and a lot of interest you know in that in the interest you know in that in the interest you know in that in the the wine episode of of taste and sea the wine episode of of taste and sea the wine episode of of taste and sea we actually interviewed uh the people we actually interviewed uh the people we actually interviewed uh the people that work in the winery and they talked that work in the winery and they talked that work in the winery and they talked about how about how about how wine is made which then let us lead wine is made which then let us lead wine is made which then let us lead right in with the whole idea of the wine right in with the whole idea of the wine right in with the whole idea of the wine press and press and press and it's the difficulties in life that press it's the difficulties in life that press it's the difficulties in life that press you down that actually leads to god you down that actually leads to god you down that actually leads to god making something more beautiful out of making something more beautiful out of making something more beautiful out of your life right so your life right so your life right so uh being able to keep that stuff in uh being able to keep that stuff in uh being able to keep that stuff in there even when we go back live is there even when we go back live is there even when we go back live is is going to be crucial yeah it's still is going to be crucial yeah it's still is going to be crucial yeah it's still being creative and being creative and being creative and absolutely yeah so uh absolutely yeah so uh absolutely yeah so uh have you have you experienced any have you have you experienced any have you have you experienced any fatigue in within with your internal fatigue in within with your internal fatigue in within with your internal with your with your with your your congregation right i love your the
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your congregation right i love your the your congregation right i love your the way you're read way you're read way you're read outreaching you know to get people to outreaching you know to get people to outreaching you know to get people to watch right now kind of on demand watch right now kind of on demand watch right now kind of on demand but have you seen any kind of fatigue but have you seen any kind of fatigue but have you seen any kind of fatigue with your congregation because you with your congregation because you with your congregation because you haven't been able haven't been able haven't been able to be in person yeah definitely and you to be in person yeah definitely and you to be in person yeah definitely and you know know know and i think we we've made the conscious and i think we we've made the conscious and i think we we've made the conscious decision that it's it's just not the decision that it's it's just not the decision that it's it's just not the right time and it's right time and it's right time and it's it's it's not safe yet for our it's it's not safe yet for our it's it's not safe yet for our congregation you know we're a congregation you know we're a congregation you know we're a multicultural multi-generational church multicultural multi-generational church multicultural multi-generational church uh that uh it just isn't gonna go well uh that uh it just isn't gonna go well uh that uh it just isn't gonna go well and our building was never set up for and our building was never set up for and our building was never set up for social distancing right social distancing right social distancing right as most aren't um so to try to navigate as most aren't um so to try to navigate as most aren't um so to try to navigate that that that seemed like we had to make a decision on seemed like we had to make a decision on seemed like we had to make a decision on well well well i'm sorry if you have kids you can't i'm sorry if you have kids you can't i'm sorry if you have kids you can't come or i'm sorry if you're you know come or i'm sorry if you're you know come or i'm sorry if you're you know if you're elderly you can't come and if you're elderly you can't come and if you're elderly you can't come and that's just not who we want to be that's just not who we want to be that's just not who we want to be and uh so you know as we've stuck with and uh so you know as we've stuck with and uh so you know as we've stuck with that decision a lot of churches in our that decision a lot of churches in our that decision a lot of churches in our area have reopened area have reopened area have reopened uh so there's there's that tension there uh so there's there's that tension there uh so there's there's that tension there and and you know i can't make it to a and and you know i can't make it to a and and you know i can't make it to a a pool party and not be asked about 50 a pool party and not be asked about 50 a pool party and not be asked about 50 times about when we're gonna open and times about when we're gonna open and times about when we're gonna open and and i get it i get it but uh and i get it i get it but uh and i get it i get it but uh yeah it's it's definitely there and i yeah it's it's definitely there and i yeah it's it's definitely there and i think some of you know these out think some of you know these out think some of you know these out outside services that will start once a outside services that will start once a outside services that will start once a month i think are a bit of an answer to month i think are a bit of an answer to month i think are a bit of an answer to that that that um you know and you know and and to be um you know and you know and and to be um you know and you know and and to be honest i've seen some of our people have honest i've seen some of our people have honest i've seen some of our people have have uh have posted online that they're have uh have posted online that they're have uh have posted online that they're they went to a different church this they went to a different church this they went to a different church this weekend and weekend and weekend and i'm i'm we're good with that you know if i'm i'm we're good with that you know if i'm i'm we're good with that you know if that's if that's what you need right now that's if that's what you need right now that's if that's what you need right now i get it and everybody's in a different i get it and everybody's in a different i get it and everybody's in a different situation everybody has different needs situation everybody has different needs situation everybody has different needs i'm uh i'm uh i'm uh you know i don't know if you do get into you know i don't know if you do get into you know i don't know if you do get into the enneagram i'm anywhere i'm five so the enneagram i'm anywhere i'm five so the enneagram i'm anywhere i'm five so uh this is the best time in the world uh this is the best time in the world uh this is the best time in the world for me i'm isolated i'm left alone i can
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for me i'm isolated i'm left alone i can for me i'm isolated i'm left alone i can just just just work and and no one asks me how i feel work and and no one asks me how i feel work and and no one asks me how i feel it's so wonderful it's so wonderful it's so wonderful right right yeah this is it for me um right right yeah this is it for me um right right yeah this is it for me um but i get it not everybody is like that but i get it not everybody is like that but i get it not everybody is like that and some people this is a really and some people this is a really and some people this is a really difficult time and they they need that difficult time and they they need that difficult time and they they need that social interaction so um yeah just kind social interaction so um yeah just kind social interaction so um yeah just kind of feel out what you need you know yep of feel out what you need you know yep of feel out what you need you know yep well so in that spirit what are you guys well so in that spirit what are you guys well so in that spirit what are you guys are there some big initiatives are there some big initiatives are there some big initiatives that sounds like a big initiative was a that sounds like a big initiative was a that sounds like a big initiative was a switch that you did switch that you did switch that you did in terms of outreach love that are there in terms of outreach love that are there in terms of outreach love that are there some some some kind of big initiatives you have planned kind of big initiatives you have planned kind of big initiatives you have planned throughout the year or throughout the year or throughout the year or uh what does that look like in terms of uh what does that look like in terms of uh what does that look like in terms of what leadership's wanting to do what leadership's wanting to do what leadership's wanting to do yeah you know one of the things we yeah you know one of the things we yeah you know one of the things we launched into right away was uh launched into right away was uh launched into right away was uh we set up a united crisis which was uh we set up a united crisis which was uh we set up a united crisis which was uh our church partnering with a few other our church partnering with a few other our church partnering with a few other churches and a few other organizations churches and a few other organizations churches and a few other organizations on supplying groceries for families that on supplying groceries for families that on supplying groceries for families that were in need were in need were in need during this so they we receive donations during this so they we receive donations during this so they we receive donations of groceries from different of groceries from different of groceries from different different uh grocery stores and different uh grocery stores and different uh grocery stores and businesses and then businesses and then businesses and then every sunday afternoon people come by every sunday afternoon people come by every sunday afternoon people come by and pick up free groceries and that's and pick up free groceries and that's and pick up free groceries and that's that's gone really really well that's gone really really well that's gone really really well um you know we're right now in the midst um you know we're right now in the midst um you know we're right now in the midst of 21 days of prayer of 21 days of prayer of 21 days of prayer uh which we've kind of amped up to a uh which we've kind of amped up to a uh which we've kind of amped up to a little bit more of a little bit more of a little bit more of a uh designed to be online right so uh designed to be online right so uh designed to be online right so we shot daily devotionals with all of we shot daily devotionals with all of we shot daily devotionals with all of our pastors our pastors our pastors and then set up a website uh at you know and then set up a website uh at you know and then set up a website uh at you know it's 21days.visitgraceway.org that lets it's 21days.visitgraceway.org that lets it's 21days.visitgraceway.org that lets you you you watch those devotionals we have a prayer watch those devotionals we have a prayer watch those devotionals we have a prayer wall built into it so you can post wall built into it so you can post wall built into it so you can post prayer requests prayer requests prayer requests um a spotify playlist to listen to music um a spotify playlist to listen to music um a spotify playlist to listen to music while you're praying while you're praying while you're praying and so just trying to keep a lot of and so just trying to keep a lot of and so just trying to keep a lot of those normal rhythms and habits that we
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those normal rhythms and habits that we those normal rhythms and habits that we always have always have always have uh and finding ways to integrate those uh and finding ways to integrate those uh and finding ways to integrate those online um online um online um yeah well i love the outreach component yeah well i love the outreach component yeah well i love the outreach component i mean it's uh i mean it's uh i mean it's uh you know if any time in the last several you know if any time in the last several you know if any time in the last several decades the church needed to step up decades the church needed to step up decades the church needed to step up it's now it's now it's now you know it's so much going on obviously you know it's so much going on obviously you know it's so much going on obviously the pandemic the all the racial the pandemic the all the racial the pandemic the all the racial racial issues yeah um i really think racial issues yeah um i really think racial issues yeah um i really think there's obviously a big shift in there's obviously a big shift in there's obviously a big shift in you know people walking away are not you know people walking away are not you know people walking away are not attending church attending church attending church and typically that's a younger and typically that's a younger and typically that's a younger generation not always but typically yeah generation not always but typically yeah generation not always but typically yeah are there things that you guys are doing are there things that you guys are doing are there things that you guys are doing to try and and grow to try and and grow to try and and grow younger yeah you know i think um younger yeah you know i think um younger yeah you know i think um we definitely have gone through that we definitely have gone through that we definitely have gone through that slump for a while and you know so we slump for a while and you know so we slump for a while and you know so we uh this is what's great is in the midst uh this is what's great is in the midst uh this is what's great is in the midst of this of this of this pandemic uh our giving has remained pandemic uh our giving has remained pandemic uh our giving has remained solid solid solid uh which i'm incredibly thankful for and uh which i'm incredibly thankful for and uh which i'm incredibly thankful for and it's allowed us to it's allowed us to it's allowed us to uh hire a young adult pastor about a uh hire a young adult pastor about a uh hire a young adult pastor about a month ago uh and we hired a new month ago uh and we hired a new month ago uh and we hired a new uh high school student pastor uh uh high school student pastor uh uh high school student pastor uh actually this week actually this week actually this week um so it's a great time to be able to um so it's a great time to be able to um so it's a great time to be able to bring somebody on in the midst of this bring somebody on in the midst of this bring somebody on in the midst of this but um you know so i think we're at the but um you know so i think we're at the but um you know so i think we're at the very beginning stages of that very beginning stages of that very beginning stages of that um but it's trying to tool that up and i um but it's trying to tool that up and i um but it's trying to tool that up and i think it's think it's think it's uh these guys are great uh you know our uh these guys are great uh you know our uh these guys are great uh you know our new student pastor new student pastor new student pastor uh came out of florida his name was uh came out of florida his name was uh came out of florida his name was brandon smith and he is uh brandon smith and he is uh brandon smith and he is uh he's already shot some crazy videos uh he's already shot some crazy videos uh he's already shot some crazy videos uh that i think i think their students are
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that i think i think their students are that i think i think their students are really gonna enjoy and it's it's you really gonna enjoy and it's it's you really gonna enjoy and it's it's you know just trying to build that know just trying to build that know just trying to build that relationship at this point relationship at this point relationship at this point yeah i think that's the you just said it yeah i think that's the you just said it yeah i think that's the you just said it the key i think the key i think the key i think what younger i mean they're looking for what younger i mean they're looking for what younger i mean they're looking for community they're looking for a community they're looking for a community they're looking for a relationship relationship relationship um and if a church is going to go there um and if a church is going to go there um and if a church is going to go there they've got to have they've got to have they've got to have they've got to have platforms they've they've got to have platforms they've they've got to have platforms they've got to have yes ministries built around got to have yes ministries built around got to have yes ministries built around that that that and and of course then i believe there's and and of course then i believe there's and and of course then i believe there's content online content that to help content online content that to help content online content that to help reach people that are looking for that reach people that are looking for that reach people that are looking for that it seems like you guys are it seems like you guys are it seems like you guys are yeah that's the thing you know and i've yeah that's the thing you know and i've yeah that's the thing you know and i've thought about this for a while it's like thought about this for a while it's like thought about this for a while it's like look my kids are you know 11 nine and look my kids are you know 11 nine and look my kids are you know 11 nine and six and six and six and and uh they they live on youtube and uh they they live on youtube and uh they they live on youtube i mean they will spend hours watching i mean they will spend hours watching i mean they will spend hours watching other people play video games right other people play video games right other people play video games right which i i don't get but uh that's okay which i i don't get but uh that's okay which i i don't get but uh that's okay uh there's huge potential there uh there's huge potential there uh there's huge potential there you know and and you know most of these you know and and you know most of these you know and and you know most of these shows that that i see on there even even shows that that i see on there even even shows that that i see on there even even the ones that are geared for a little the ones that are geared for a little the ones that are geared for a little bit older like bit older like bit older like like even mr beast is a great example of like even mr beast is a great example of like even mr beast is a great example of a channel that just does some crazy a channel that just does some crazy a channel that just does some crazy stuff but stuff but stuff but could be perfectly suited for a student could be perfectly suited for a student could be perfectly suited for a student ministry to take on ministry to take on ministry to take on uh and and it's it's i mean the guy uh and and it's it's i mean the guy uh and and it's it's i mean the guy literally just you know literally just you know literally just you know gathers people up and does a weird gathers people up and does a weird gathers people up and does a weird contest where they have to fit all this contest where they have to fit all this contest where they have to fit all this furniture furniture furniture in a taped out square and if they get it in a taped out square and if they get it in a taped out square and if they get it all in there it doesn't touch they get all in there it doesn't touch they get all in there it doesn't touch they get to take it home to take it home to take it home you know i mean this is a great you know i mean this is a great you know i mean this is a great opportunity for a church to do something opportunity for a church to do something opportunity for a church to do something like just help a family that's in need like just help a family that's in need like just help a family that's in need and turn it into a fun game work look and turn it into a fun game work look and turn it into a fun game work look nobody loses these games right it's not nobody loses these games right it's not nobody loses these games right it's not about that about that about that but let's make it fun let's make it but let's make it fun let's make it but let's make it fun let's make it interactive and and let's you know interactive and and let's you know interactive and and let's you know let's have fun doing it i think it's a
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let's have fun doing it i think it's a let's have fun doing it i think it's a huge opportunity for student ministries huge opportunity for student ministries huge opportunity for student ministries yeah yeah i agree i agree so yeah yeah i agree i agree so yeah yeah i agree i agree so so when you zoom out and look at the big so when you zoom out and look at the big so when you zoom out and look at the big c c c church right yeah and you're kind of in church right yeah and you're kind of in church right yeah and you're kind of in your opinion as a communication your opinion as a communication your opinion as a communication director i.t director wearing multiple director i.t director wearing multiple director i.t director wearing multiple hats hats hats how do you uh what do you think some how do you uh what do you think some how do you uh what do you think some some are some of the big issues that the some are some of the big issues that the some are some of the big issues that the church is going to face over the next church is going to face over the next church is going to face over the next several years several years several years yeah you know i think um yeah you know i think um yeah you know i think um there's a piece of me that feels well there's a piece of me that feels well there's a piece of me that feels well obviously obviously obviously god will use a large situation like this god will use a large situation like this god will use a large situation like this for a multitude of ways at the same time for a multitude of ways at the same time for a multitude of ways at the same time and i think he is and and i think some and i think he is and and i think some and i think he is and and i think some of this i feel like is a wake-up call to of this i feel like is a wake-up call to of this i feel like is a wake-up call to the church the church the church of uh okay you've you've relied on your of uh okay you've you've relied on your of uh okay you've you've relied on your sunday services for too long sunday services for too long sunday services for too long and you've forgotten that this is about and you've forgotten that this is about and you've forgotten that this is about community this is about connection this community this is about connection this community this is about connection this is about relationship is about relationship is about relationship and i think he's forcing our hand a and i think he's forcing our hand a and i think he's forcing our hand a little bit to to little bit to to little bit to to address that and change how the church address that and change how the church address that and change how the church operates um operates um operates um and i think i would have said even two and i think i would have said even two and i think i would have said even two years ago that well that doesn't happen years ago that well that doesn't happen years ago that well that doesn't happen online that's really going to happen in online that's really going to happen in online that's really going to happen in person right but person right but person right but uh what if you can't what if that's not uh what if you can't what if that's not uh what if you can't what if that's not an option an option an option right uh how do we adjust uh without right uh how do we adjust uh without right uh how do we adjust uh without changing the message but how do we changing the message but how do we changing the message but how do we adjust adjust adjust to help people into healthy to help people into healthy to help people into healthy relationships that build them up and relationships that build them up and relationships that build them up and i i really think that's what god's i i really think that's what god's i i really think that's what god's trying to do and i think the church is trying to do and i think the church is trying to do and i think the church is going to have to going to have to going to have to we're going to have to embrace we're going to have to embrace we're going to have to embrace technology on levels we never have technology on levels we never have technology on levels we never have before before before we're going to have to learn how to turn we're going to have to learn how to turn we're going to have to learn how to turn on a dime a lot quicker um
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on a dime a lot quicker um on a dime a lot quicker um we got to give up the idea that well we got to give up the idea that well we got to give up the idea that well this is the way we always did it because this is the way we always did it because this is the way we always did it because well the way we always did it can't be well the way we always did it can't be well the way we always did it can't be done right now so done right now so done right now so we've got to alter the way we're work we've got to alter the way we're work we've got to alter the way we're work we're working the way that we're we're working the way that we're we're working the way that we're thinking about things the way they're thinking about things the way they're thinking about things the way they're interacting with people and interacting with people and interacting with people and uh and and i'm i struggle with this too uh and and i'm i struggle with this too uh and and i'm i struggle with this too it's like i would rather just it's like i would rather just it's like i would rather just build a website build a video get it build a website build a video get it build a website build a video get it done but it's intentionally saying i done but it's intentionally saying i done but it's intentionally saying i gotta stop and make some phone calls i gotta stop and make some phone calls i gotta stop and make some phone calls i gotta talk to some people because gotta talk to some people because gotta talk to some people because our people need to hear from us and i i our people need to hear from us and i i our people need to hear from us and i i don't think we do an exceptional job don't think we do an exceptional job don't think we do an exceptional job with that right now with that right now with that right now um but i think that's something we gotta um but i think that's something we gotta um but i think that's something we gotta work on we've gotta we gotta build the work on we've gotta we gotta build the work on we've gotta we gotta build the personal relationship while personal relationship while personal relationship while embracing technology to help other embracing technology to help other embracing technology to help other people connect you know we people connect you know we people connect you know we we took our our growth track which is we took our our growth track which is we took our our growth track which is our kind of uh our kind of uh our kind of uh assimilation system and built the entire assimilation system and built the entire assimilation system and built the entire thing online thing online thing online and one of the things that came out of and one of the things that came out of and one of the things that came out of it that's been really interesting is it that's been really interesting is it that's been really interesting is um yeah we have people going through it um yeah we have people going through it um yeah we have people going through it but we had we had a gentleman in germany but we had we had a gentleman in germany but we had we had a gentleman in germany go through it go through it go through it um you know he was born and raised in um you know he was born and raised in um you know he was born and raised in kansas city was kansas city was kansas city was serving with the marines in germany uh serving with the marines in germany uh serving with the marines in germany uh started watching our services started watching our services started watching our services and attended all of growth track online and attended all of growth track online and attended all of growth track online in germany in germany in germany and uh and then got shipped back to the and uh and then got shipped back to the and uh and then got shipped back to the united states and is now getting united states and is now getting united states and is now getting involved and it's involved and it's involved and it's there's huge opportunities here you know there's huge opportunities here you know there's huge opportunities here you know for us to for us to for us to just use technology in a way we've never just use technology in a way we've never just use technology in a way we've never thought of before didn't consider or thought of before didn't consider or thought of before didn't consider or thought it was thought it was thought it was was didn't help our overall end goal was didn't help our overall end goal was didn't help our overall end goal right before this we would have said right before this we would have said right before this we would have said that growth track well we need you there that growth track well we need you there that growth track well we need you there we need you to we need you to we need you to we need to see you and talk to you and we need to see you and talk to you and we need to see you and talk to you and build a relationship and well build a relationship and well build a relationship and well yeah ideally that's fantastic but uh
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yeah ideally that's fantastic but uh yeah ideally that's fantastic but uh we've got to embrace some new ways to do we've got to embrace some new ways to do we've got to embrace some new ways to do it it it well said yeah i i i mean i spent a well said yeah i i i mean i spent a well said yeah i i i mean i spent a decade as a communication director decade as a communication director decade as a communication director you've been almost 20 years now yeah you've been almost 20 years now yeah you've been almost 20 years now yeah which is awesome but i you know you and which is awesome but i you know you and which is awesome but i you know you and i would both agree that i would both agree that i would both agree that it seems like it takes the church it seems like it takes the church it seems like it takes the church forever to catch up to where technology forever to catch up to where technology forever to catch up to where technology is already gone is already gone is already gone yes yes and it in and for the church to yes yes and it in and for the church to yes yes and it in and for the church to continue to thrive continue to thrive continue to thrive it's gotta it's gotta be quick it's it's gotta it's gotta be quick it's it's gotta it's gotta be quick it's gotta turn on the dime and gotta turn on the dime and gotta turn on the dime and you know when kova did break that you know when kova did break that you know when kova did break that happened it was forced happened it was forced happened it was forced mind you it was you were forced into mind you it was you were forced into mind you it was you were forced into that i do think that's some silver that i do think that's some silver that i do think that's some silver lining i think maybe god had something lining i think maybe god had something lining i think maybe god had something to do with that to do with that to do with that he caused his church just to think he caused his church just to think he caused his church just to think differently we can't forget that differently we can't forget that differently we can't forget that in my opinion and we have got to learn in my opinion and we have got to learn in my opinion and we have got to learn how to quickly adapt to how to quickly adapt to how to quickly adapt to the way you reach people connect with the way you reach people connect with the way you reach people connect with people the way they want to be people the way they want to be people the way they want to be connected with right and right and go connected with right and right and go connected with right and right and go there there there and not just have this assumption that and not just have this assumption that and not just have this assumption that well well well if we build a building they'll come yeah if we build a building they'll come yeah if we build a building they'll come yeah maybe a little definitely that was the maybe a little definitely that was the maybe a little definitely that was the way it was done in the past but these way it was done in the past but these way it was done in the past but these days days days a little bit but you still have to you a little bit but you still have to you a little bit but you still have to you have to go out and have to go out and have to go out and and you know bridge that gap of and you know bridge that gap of and you know bridge that gap of of not non-communication right that's of not non-communication right that's of not non-communication right that's that's critical that's critical that's critical absolutely the church yeah it's absolutely the church yeah it's absolutely the church yeah it's absolutely critical and absolutely critical and absolutely critical and you know and even you know what we've you know and even you know what we've you know and even you know what we've seen is as we've advertised our services seen is as we've advertised our services seen is as we've advertised our services i mean i mean i mean we're hitting people who had no we're hitting people who had no we're hitting people who had no intention of going to a service right intention of going to a service right intention of going to a service right and we're smacking them with an and we're smacking them with an and we're smacking them with an opportunity to watch a service and opportunity to watch a service and opportunity to watch a service and yes i get some crazy insane comments yes i get some crazy insane comments yes i get some crazy insane comments uh on our social media posts and that's
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uh on our social media posts and that's uh on our social media posts and that's okay i okay i okay i i welcome that that's a good sign um i welcome that that's a good sign um i welcome that that's a good sign um you know so i didn't hit you but i might you know so i didn't hit you but i might you know so i didn't hit you but i might have hit five people who really needed have hit five people who really needed have hit five people who really needed to hear it and it's to hear it and it's to hear it and it's it's all good you know yeah you guys are it's all good you know yeah you guys are it's all good you know yeah you guys are doing some cool things in kansas city doing some cool things in kansas city doing some cool things in kansas city well it's been it's been fun because our well it's been it's been fun because our well it's been it's been fun because our our team has has been able to work with our team has has been able to work with our team has has been able to work with you guys and i know we're uh we're you guys and i know we're uh we're you guys and i know we're uh we're helping with some helping with some helping with some local seo google grant local seo google grant local seo google grant management what's that been like that management what's that been like that management what's that been like that has been fantastic has been fantastic has been fantastic um you know i think local seo is in a um you know i think local seo is in a um you know i think local seo is in a weird spot right now right weird spot right now right weird spot right now right so no one's searching for us um but so no one's searching for us um but so no one's searching for us um but that's okay that's okay that's okay uh but the the google grant we went from uh but the the google grant we went from uh but the the google grant we went from using using using you know maybe 20 of it every month you know maybe 20 of it every month you know maybe 20 of it every month to more like 85 90 of it uh every month to more like 85 90 of it uh every month to more like 85 90 of it uh every month which is which is which is hugely beneficial and between the work hugely beneficial and between the work hugely beneficial and between the work that missional marketing has done for us that missional marketing has done for us that missional marketing has done for us and then and then and then uh you know us revamping how we uh you know us revamping how we uh you know us revamping how we advertise services i mean our advertise services i mean our advertise services i mean our our traffic on our website is just our traffic on our website is just our traffic on our website is just skyrocketing skyrocketing skyrocketing it's out of control which is fantastic it's out of control which is fantastic it's out of control which is fantastic um and i i really enjoy those those um and i i really enjoy those those um and i i really enjoy those those monthly conference calls because monthly conference calls because monthly conference calls because uh inevitably every single time i walk uh inevitably every single time i walk uh inevitably every single time i walk out of that and bart has given me out of that and bart has given me out of that and bart has given me three or four ideas that i never three or four ideas that i never three or four ideas that i never considered and was like wait a minute we considered and was like wait a minute we considered and was like wait a minute we could we could do that you know and could we could do that you know and could we could do that you know and i think one of the first things he had i think one of the first things he had i think one of the first things he had suggested was the idea of suggested was the idea of suggested was the idea of getting a transcript of our services and getting a transcript of our services and getting a transcript of our services and then putting that in the page which then putting that in the page which then putting that in the page which obviously is going to help with obviously is going to help with obviously is going to help with you know search engine optimization you know search engine optimization you know search engine optimization right uh we we had right uh we we had right uh we we had we had already done everything to do
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we had already done everything to do we had already done everything to do that we had just never considered that that we had just never considered that that we had just never considered that last step right we last step right we last step right we we take all of our messages we run them we take all of our messages we run them we take all of our messages we run them through rev.com to get a spanish through rev.com to get a spanish through rev.com to get a spanish translation translation translation so we can have you know the closed so we can have you know the closed so we can have you know the closed captions on there but captions on there but captions on there but i have the english one i just haven't i have the english one i just haven't i have the english one i just haven't done anything with it and and so now we done anything with it and and so now we done anything with it and and so now we embed that into the page and it's embed that into the page and it's embed that into the page and it's it's helped tremendously tremendously good uh yeah i i love that i love doing good uh yeah i i love that i love doing those calls as well those calls as well those calls as well yeah they're playing part does i i do yeah they're playing part does i i do yeah they're playing part does i i do the same thing and the same thing and the same thing and you know what's fun is we're just you know what's fun is we're just you know what's fun is we're just learning what other churches we learning what other churches we learning what other churches we we know obviously we know a lot about we know obviously we know a lot about we know obviously we know a lot about seo and that's that's where seo and that's that's where seo and that's that's where we've decided to go deep and learn that we've decided to go deep and learn that we've decided to go deep and learn that so that we could educate and equip and so that we could educate and equip and so that we could educate and equip and and say hey jim take the transcript add and say hey jim take the transcript add and say hey jim take the transcript add that to there you're gonna that to there you're gonna that to there you're gonna boost your quality score up and all that boost your quality score up and all that boost your quality score up and all that kind of stuff stuff you'd be like oh kind of stuff stuff you'd be like oh kind of stuff stuff you'd be like oh okay yeah it makes sense okay yeah it makes sense okay yeah it makes sense yeah but i love also learning what other yeah but i love also learning what other yeah but i love also learning what other churches are doing and then churches are doing and then churches are doing and then sharing that absolutely when we have sharing that absolutely when we have sharing that absolutely when we have those those monthly or bi-monthly calls those those monthly or bi-monthly calls those those monthly or bi-monthly calls with churches we're just with churches we're just with churches we're just talking and sharing and that is so much talking and sharing and that is so much talking and sharing and that is so much we're in this together in my opinion we're in this together in my opinion we're in this together in my opinion we're the church and we have one mission we're the church and we have one mission we're the church and we have one mission right we're not all individually going right we're not all individually going right we're not all individually going after after after we we have to be collectively going we we have to be collectively going we we have to be collectively going after that family unit right now after that family unit right now after that family unit right now absolutely that single person that's far absolutely that single person that's far absolutely that single person that's far from god and they think there's no hope from god and they think there's no hope from god and they think there's no hope and there's no answers and we want to and there's no answers and we want to and there's no answers and we want to know there is yeah i hope a lot of know there is yeah i hope a lot of know there is yeah i hope a lot of answers and you guys are doing it right answers and you guys are doing it right answers and you guys are doing it right you know just i appreciate it's it's a you know just i appreciate it's it's a you know just i appreciate it's it's a you know what it is trial and error and you know what it is trial and error and you know what it is trial and error and and i think that's what's and i think that's what's and i think that's what's fun about this is you know it's we do fun about this is you know it's we do fun about this is you know it's we do this every week so this every week so this every week so you know you screwed up this week okay you know you screwed up this week okay you know you screwed up this week okay well let let's learn from it let's try
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well let let's learn from it let's try well let let's learn from it let's try again you know and see what we can do again you know and see what we can do again you know and see what we can do and and and uh it made me think of one the other uh it made me think of one the other uh it made me think of one the other thing that thing that thing that bart gave us advice on early on which bart gave us advice on early on which bart gave us advice on early on which was hugely helpful was was hugely helpful was was hugely helpful was as kova 19 hit um you know he said hey as kova 19 hit um you know he said hey as kova 19 hit um you know he said hey we're seeing a lot of people are we're seeing a lot of people are we're seeing a lot of people are searching for searching for searching for end times you know uh is this the end end times you know uh is this the end end times you know uh is this the end times what's going on and so times what's going on and so times what's going on and so we actually paused after after my we actually paused after after my we actually paused after after my meeting with him i went back to our meeting with him i went back to our meeting with him i went back to our league pastor and i was like i think we league pastor and i was like i think we league pastor and i was like i think we need to take a one week break need to take a one week break need to take a one week break and let's just talk about this you know and let's just talk about this you know and let's just talk about this you know because because because people are asking right so we paused did people are asking right so we paused did people are asking right so we paused did a one week a one week a one week message on you know is this the end message on you know is this the end message on you know is this the end times and it that thing took off like a times and it that thing took off like a times and it that thing took off like a rocket rocket rocket um because it it gave us the opportunity um because it it gave us the opportunity um because it it gave us the opportunity to have the conversation of what what to have the conversation of what what to have the conversation of what what are people dealing with and then being are people dealing with and then being are people dealing with and then being able to hit that directly and able to hit that directly and able to hit that directly and we've had discussions about could we do we've had discussions about could we do we've had discussions about could we do that you know once a quarter or once a that you know once a quarter or once a that you know once a quarter or once a month and just stop and go what's the month and just stop and go what's the month and just stop and go what's the issue issue issue let's talk about it you know and just let's talk about it you know and just let's talk about it you know and just getting it out there getting it out there getting it out there now that is using data to help drive now that is using data to help drive now that is using data to help drive decisions right there absolutely decisions right there absolutely decisions right there absolutely absolutely that's cool well jim thanks absolutely that's cool well jim thanks absolutely that's cool well jim thanks so much for so much for so much for joining us today you you've given us joining us today you you've given us joining us today you you've given us some things to chew on for sure some things to chew on for sure some things to chew on for sure and uh love what you guys are doing and and uh love what you guys are doing and and uh love what you guys are doing and uh keep at it uh keep at it uh keep at it absolutely thank you so much for having absolutely thank you so much for having absolutely thank you so much for having us on there man i really appreciate it us on there man i really appreciate it us on there man i really appreciate it take care take care take care all right buddy well thanks again jim all right buddy well thanks again jim all right buddy well thanks again jim that was that was that was really insightful and encouraging i really insightful and encouraging i really insightful and encouraging i really like how they really like how they really like how they uh have switched to promote the message uh have switched to promote the message uh have switched to promote the message that already happened that already happened that already happened allowing people after the fact to watch allowing people after the fact to watch allowing people after the fact to watch on demand on demand on demand and not have to remember to come and
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and not have to remember to come and and not have to remember to come and join them on sunday morning at nine join them on sunday morning at nine join them on sunday morning at nine o'clock o'clock o'clock that's really really good stuff that that's really really good stuff that that's really really good stuff that reminds me of a couple things that you reminds me of a couple things that you reminds me of a couple things that you really want to take advantage of really want to take advantage of really want to take advantage of one of them you probably are it's one of them you probably are it's one of them you probably are it's facebook advertising facebook advertising facebook advertising and of course you know everything about and of course you know everything about and of course you know everything about facebook advertising it's fairly easy to facebook advertising it's fairly easy to facebook advertising it's fairly easy to do do do our team does a lot of facebook our team does a lot of facebook our team does a lot of facebook campaigns for churches and we'd be more campaigns for churches and we'd be more campaigns for churches and we'd be more than happy to than happy to than happy to to help you out but there's another to help you out but there's another to help you out but there's another product that comes to mind that i think product that comes to mind that i think product that comes to mind that i think is actually is actually is actually maybe better suited for this and that's maybe better suited for this and that's maybe better suited for this and that's google display network google display network google display network so you can use google to display so you can use google to display so you can use google to display advertising on different websites advertising on different websites advertising on different websites different apps different games still geo different apps different games still geo different apps different games still geo target around your area target around your area target around your area but the cool thing that we've learned but the cool thing that we've learned but the cool thing that we've learned about google display network is about google display network is about google display network is it almost always reaches a younger it almost always reaches a younger it almost always reaches a younger audience audience audience and it's all it's very much split and it's all it's very much split and it's all it's very much split between male and female between male and female between male and female where facebook tends to reach an older where facebook tends to reach an older where facebook tends to reach an older audience and it's more dominated with audience and it's more dominated with audience and it's more dominated with female female female display network younger audience and a display network younger audience and a display network younger audience and a more equal split more equal split more equal split and so not everybody's on facebook right and so not everybody's on facebook right and so not everybody's on facebook right we know this we know this we know this but everybody's online and so take but everybody's online and so take but everybody's online and so take advantage of the google display network advantage of the google display network advantage of the google display network to promote to promote to promote not only your sermons that are coming up not only your sermons that are coming up not only your sermons that are coming up on sunday or maybe after the fact like on sunday or maybe after the fact like on sunday or maybe after the fact like what jim's doing what jim's doing what jim's doing but also use it to promote different but also use it to promote different but also use it to promote different things felt need things that you might things felt need things that you might things felt need things that you might want to talk about how to want to talk about how to want to talk about how to overcome addiction like dick addiction overcome addiction like dick addiction overcome addiction like dick addiction support ministries you might have or support ministries you might have or support ministries you might have or marriage support ministries certainly marriage support ministries certainly marriage support ministries certainly finances but people that are struggling finances but people that are struggling finances but people that are struggling with with with grief anxiety and fear you can use
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grief anxiety and fear you can use grief anxiety and fear you can use display network ads to let people know display network ads to let people know display network ads to let people know what you have to offer them and drive what you have to offer them and drive what you have to offer them and drive them to your website them to your website them to your website and so if you want any help with that and so if you want any help with that and so if you want any help with that we're here to serve you just reach out we're here to serve you just reach out we're here to serve you just reach out and we'd love to talk with you about and we'd love to talk with you about and we'd love to talk with you about that and explain that and explain that and explain how you can use those two tools to how you can use those two tools to how you can use those two tools to really grow really grow really grow your online ministry thanks for tuning your online ministry thanks for tuning your online ministry thanks for tuning in until next time in until next time in until next time god bless
Summary
This transcript features Jim Edwards, Communications Director at Grace Way Church, discussing their pivot during the COVID-19 pandemic. He explains how they transitioned their services online, leveraging their existing streaming capabilities, and shifted their marketing focus from in-person events to digital engagement. The key takeaway is the church's successful adaptation, leading to increased online traffic.