Insights for Churches from the AI Conference | David Thorne

[Music] [Music] unequivocally that's the wrong question unequivocally that's the wrong question unequivocally that's the wrong question to ask because any AI should never to ask because any AI should never to ask because any AI should never replace humans it should augment what we replace humans it should augment what we replace humans it should augment what we do and so when we think about what tasks do and so when we think about what tasks do and so when we think about what tasks we want AI to do the question is never we want AI to do the question is never we want AI to do the question is never how can I get this to how can I get the how can I get this to how can I get the how can I get this to how can I get the AI to do this instead of me it's saying AI to do this instead of me it's saying AI to do this instead of me it's saying how can I get the AI to do what I need how can I get the AI to do what I need how can I get the AI to do what I need to do to do to do better and faster than if I did it better and faster than if I did it better and faster than if I did it myself welcome to season 4 episode 12 of myself welcome to season 4 episode 12 of myself welcome to season 4 episode 12 of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the podcast and it's my privilege to welcome podcast and it's my privilege to welcome podcast and it's my privilege to welcome you to another episode The 136th episode you to another episode The 136th episode you to another episode The 136th episode of our podcast we've been producing this of our podcast we've been producing this of our podcast we've been producing this podcast uh since 2020 with the goal of podcast uh since 2020 with the goal of podcast uh since 2020 with the goal of helping churches grow by leveraging helping churches grow by leveraging helping churches grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications and hopefully if you're a Communications and hopefully if you're a Communications and hopefully if you're a person who's been tuning into the show person who's been tuning into the show person who's been tuning into the show for the last few years hopefully your for the last few years hopefully your for the last few years hopefully your church is growing because you are better church is growing because you are better church is growing because you are better leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications if you are effective Communications if you are effective Communications if you are please leave us a review let us know uh please leave us a review let us know uh please leave us a review let us know uh if the podcast is helping you uh you if the podcast is helping you uh you if the podcast is helping you uh you know how the algorithm works it's not know how the algorithm works it's not know how the algorithm works it's not necessarily because we want the pat on necessarily because we want the pat on necessarily because we want the pat on the back it's because we want more and the back it's because we want more and the back it's because we want more and more people to be able to find this more people to be able to find this more people to be able to find this content and the more you review and content and the more you review and content and the more you review and comment and give feedback to the show uh comment and give feedback to the show uh comment and give feedback to the show uh the more people will be able to find it the more people will be able to find it the more people will be able to find it and we just want to share the love uh if and we just want to share the love uh if and we just want to share the love uh if you're new to the show uh thanks for you're new to the show uh thanks for you're new to the show uh thanks for tuning in if you haven't yet subscribed tuning in if you haven't yet subscribed tuning in if you haven't yet subscribed wherever you're listening make sure that wherever you're listening make sure that wherever you're listening make sure that you do that I do need to kind of explain you do that I do need to kind of explain you do that I do need to kind of explain a little thing that's gone on here in a little thing that's gone on here in a little thing that's gone on here in the last couple of weeks uh we have a

the last couple of weeks uh we have a the last couple of weeks uh we have a second podcast uh which you are actually second podcast uh which you are actually second podcast uh which you are actually going to hear a little bit about in this going to hear a little bit about in this going to hear a little bit about in this week's episode called the AI for week's episode called the AI for week's episode called the AI for Church's podcast and we publish both of Church's podcast and we publish both of Church's podcast and we publish both of these podcasts using the same podcasting these podcasts using the same podcasting these podcasts using the same podcasting tool they are separate RSS feeds if that tool they are separate RSS feeds if that tool they are separate RSS feeds if that means anything to you uh for some means anything to you uh for some means anything to you uh for some strange reason about two weeks ago strange reason about two weeks ago strange reason about two weeks ago Google reindexed our podcast and every Google reindexed our podcast and every Google reindexed our podcast and every episode of the missional marketing episode of the missional marketing episode of the missional marketing podcast disappeared from Google podcasts podcast disappeared from Google podcasts podcast disappeared from Google podcasts and was replaced by the AI for churches and was replaced by the AI for churches and was replaced by the AI for churches podcast which is the other podcast that podcast which is the other podcast that podcast which is the other podcast that we produce we're only about Nine we produce we're only about Nine we produce we're only about Nine episodes eight or nine episodes in to episodes eight or nine episodes in to episodes eight or nine episodes in to the AI for churches podcast uh we're 136 the AI for churches podcast uh we're 136 the AI for churches podcast uh we're 136 episodes in uh to the missional episodes in uh to the missional episodes in uh to the missional marketing podcast and if you go to marketing podcast and if you go to marketing podcast and if you go to Google podcast you will see that it's Google podcast you will see that it's Google podcast you will see that it's completely changed over I don't know we completely changed over I don't know we completely changed over I don't know we have our senior developer Google expert have our senior developer Google expert have our senior developer Google expert uh trying to help us navigate how to uh trying to help us navigate how to uh trying to help us navigate how to restore things I don't know if it ever restore things I don't know if it ever restore things I don't know if it ever will uh it's just a bug with Google and will uh it's just a bug with Google and will uh it's just a bug with Google and I'm not exactly sure how to solve the I'm not exactly sure how to solve the I'm not exactly sure how to solve the problem uh but uh hopefully if you're a problem uh but uh hopefully if you're a problem uh but uh hopefully if you're a regular Google Listener you've found regular Google Listener you've found regular Google Listener you've found this over on Spotify uh or on another this over on Spotify uh or on another this over on Spotify uh or on another podcasting platform if you're uh podcasting platform if you're uh podcasting platform if you're uh listening on Spotify or on Apple podcast listening on Spotify or on Apple podcast listening on Spotify or on Apple podcast obviously it hasn't been impacted or if obviously it hasn't been impacted or if obviously it hasn't been impacted or if you're watching on our YouTube channel you're watching on our YouTube channel you're watching on our YouTube channel uh no problem there uh just a goofy uh no problem there uh just a goofy uh no problem there uh just a goofy little thing with the Google algorithm little thing with the Google algorithm little thing with the Google algorithm and the way that it indexed the podcast and the way that it indexed the podcast and the way that it indexed the podcast I'm not sure it's all technical Mumbo I'm not sure it's all technical Mumbo I'm not sure it's all technical Mumbo jombo to me uh but uh sorry for any jombo to me uh but uh sorry for any jombo to me uh but uh sorry for any inconvenience if you happen to be a inconvenience if you happen to be a inconvenience if you happen to be a person who listened on the Google person who listened on the Google person who listened on the Google podcast platform uh speaking of

podcast platform uh speaking of podcast platform uh speaking of technical garbell goo this week's technical garbell goo this week's technical garbell goo this week's episode is full of it uh in fact this episode is full of it uh in fact this episode is full of it uh in fact this week's episode is focused on AI or week's episode is focused on AI or week's episode is focused on AI or artificial intelligence for churches um artificial intelligence for churches um artificial intelligence for churches um one of our colleagues at missional one of our colleagues at missional one of our colleagues at missional marketing Dr David Thorne recently had marketing Dr David Thorne recently had marketing Dr David Thorne recently had the opportunity to attend uh an AI the opportunity to attend uh an AI the opportunity to attend uh an AI conference the AI conference uh in San conference the AI conference uh in San conference the AI conference uh in San Francisco the inaugural event of its Francisco the inaugural event of its Francisco the inaugural event of its kind and uh David is working with our kind and uh David is working with our kind and uh David is working with our team to help us figure out both how we team to help us figure out both how we team to help us figure out both how we missional marketing can better leverage missional marketing can better leverage missional marketing can better leverage AI tools but also how we can better AI tools but also how we can better AI tools but also how we can better equip churches to use artificial equip churches to use artificial equip churches to use artificial intelligence um in the ministry work intelligence um in the ministry work intelligence um in the ministry work that they're doing the ministry work that they're doing the ministry work that they're doing the ministry work that you are doing and so we invited that you are doing and so we invited that you are doing and so we invited David to join us on the podcast and to David to join us on the podcast and to David to join us on the podcast and to talk a little bit about some of his key talk a little bit about some of his key talk a little bit about some of his key takeaways from the AI conference and he takeaways from the AI conference and he takeaways from the AI conference and he also gives us some very practical things also gives us some very practical things also gives us some very practical things that we in churches can be using whether that we in churches can be using whether that we in churches can be using whether it's communic ations related or task it's communic ations related or task it's communic ations related or task oriented um that AI tools might be able oriented um that AI tools might be able oriented um that AI tools might be able to help us from a lot of different to help us from a lot of different to help us from a lot of different discussion in the church World about Ai discussion in the church World about Ai discussion in the church World about Ai and what its best uses are and whether and what its best uses are and whether and what its best uses are and whether it should be used and uh there's a whole it should be used and uh there's a whole it should be used and uh there's a whole rabbit hole we could go down there we rabbit hole we could go down there we rabbit hole we could go down there we don't necessarily go down that rabbit don't necessarily go down that rabbit don't necessarily go down that rabbit hole in this podcast but I hope that hole in this podcast but I hope that hole in this podcast but I hope that you'll find the content here to be you'll find the content here to be you'll find the content here to be helpful I should also mention uh David helpful I should also mention uh David helpful I should also mention uh David does a note uh in the podcast interview does a note uh in the podcast interview does a note uh in the podcast interview uh that he is taking over uh as the uh uh that he is taking over uh as the uh uh that he is taking over uh as the uh host of the AI for Church's podcast and host of the AI for Church's podcast and host of the AI for Church's podcast and ironically I'm going to be David's ironically I'm going to be David's ironically I'm going to be David's co-host on that show so we actually are co-host on that show so we actually are co-host on that show so we actually are scheduled to record our first episode

scheduled to record our first episode scheduled to record our first episode together here in just a couple of days together here in just a couple of days together here in just a couple of days Cassandra Robinson got this podcast Cassandra Robinson got this podcast Cassandra Robinson got this podcast started for us um as things have gone on started for us um as things have gone on started for us um as things have gone on we just realized that you know David uh we just realized that you know David uh we just realized that you know David uh is spending a lot of time in the AI is spending a lot of time in the AI is spending a lot of time in the AI space and uh is making a lot of space and uh is making a lot of space and uh is making a lot of connections and we just want to leverage connections and we just want to leverage connections and we just want to leverage that for a Maximum Impact in the AI for that for a Maximum Impact in the AI for that for a Maximum Impact in the AI for Church's uh podcast so uh if you haven't Church's uh podcast so uh if you haven't Church's uh podcast so uh if you haven't yet subscribed to that one go check it yet subscribed to that one go check it yet subscribed to that one go check it out uh completely different uh type of out uh completely different uh type of out uh completely different uh type of content uh not geared specifically for content uh not geared specifically for content uh not geared specifically for church Communications although if you're church Communications although if you're church Communications although if you're in church comms you'd certainly benefit in church comms you'd certainly benefit in church comms you'd certainly benefit from it um but if you have a senior from it um but if you have a senior from it um but if you have a senior pastor an executive Pastor or another pastor an executive Pastor or another pastor an executive Pastor or another Pastor on your team that just might be Pastor on your team that just might be Pastor on your team that just might be interested in learning more about AI for interested in learning more about AI for interested in learning more about AI for churches uh you can send them over to churches uh you can send them over to churches uh you can send them over to that podcast send them over to the ai. that podcast send them over to the ai. that podcast send them over to the ai. missional marketing.com website uh to missional marketing.com website uh to missional marketing.com website uh to learn more about how we are coaching learn more about how we are coaching learn more about how we are coaching churches on how to use AI tools uh for churches on how to use AI tools uh for churches on how to use AI tools uh for more effective Ministry well that's more effective Ministry well that's more effective Ministry well that's enough for this intro this week thanks enough for this intro this week thanks enough for this intro this week thanks again for tuning in to the show and I'm again for tuning in to the show and I'm again for tuning in to the show and I'm going to kick things off by handing this going to kick things off by handing this going to kick things off by handing this interview over to Jason Hamrock the CEO interview over to Jason Hamrock the CEO interview over to Jason Hamrock the CEO of missional marketing and here's our of missional marketing and here's our of missional marketing and here's our interview with Dr David interview with Dr David interview with Dr David Thorne well welcome David Thorne how you Thorne well welcome David Thorne how you Thorne well welcome David Thorne how you doing buddy doing good all right I I'm doing buddy doing good all right I I'm doing buddy doing good all right I I'm pumped about our our talk today um pumped about our our talk today um pumped about our our talk today um because for our audience having David because for our audience having David because for our audience having David Thorne on the show is just a delight Thorne on the show is just a delight Thorne on the show is just a delight David's on our team here at missional David's on our team here at missional David's on our team here at missional marketing and uh he gets to do a lot of marketing and uh he gets to do a lot of marketing and uh he gets to do a lot of cool things I actually wish I was him cool things I actually wish I was him cool things I actually wish I was him because he gets to do cool stuff and he because he gets to do cool stuff and he because he gets to do cool stuff and he lives in that like like R&D World here

lives in that like like R&D World here lives in that like like R&D World here at missional marketing and I love that at missional marketing and I love that at missional marketing and I love that stuff so uh I'm really pumped about uh stuff so uh I'm really pumped about uh stuff so uh I'm really pumped about uh what he gets to do and I'm excited for what he gets to do and I'm excited for what he gets to do and I'm excited for this talk today because David you went this talk today because David you went this talk today because David you went somewhere recently let our audience know somewhere recently let our audience know somewhere recently let our audience know a little bit first of all just your role a little bit first of all just your role a little bit first of all just your role and then where you went recently that and then where you went recently that and then where you went recently that we're going to talk about yeah yeah so we're going to talk about yeah yeah so we're going to talk about yeah yeah so at Mell marketing a get to play around at Mell marketing a get to play around at Mell marketing a get to play around with all the fun ideas believing that with all the fun ideas believing that with all the fun ideas believing that what if all things were possible and what if all things were possible and what if all things were possible and then figure out how do we do those then figure out how do we do those then figure out how do we do those things to help our churches love that things to help our churches love that things to help our churches love that and uh recently another co-worker and I and uh recently another co-worker and I and uh recently another co-worker and I Jason CER we went to San Francisco for Jason CER we went to San Francisco for Jason CER we went to San Francisco for the inaugural AI conference uh which is the inaugural AI conference uh which is the inaugural AI conference uh which is the first one that that they've had the first one that that they've had the first one that that they've had where they invited you know Nvidia where they invited you know Nvidia where they invited you know Nvidia Google Google Google anthropic all the big players hugging anthropic all the big players hugging anthropic all the big players hugging face anyone you could think of they were face anyone you could think of they were face anyone you could think of they were there and we just got to listen to them there and we just got to listen to them there and we just got to listen to them talk about AI which was awesome for two talk about AI which was awesome for two talk about AI which was awesome for two days I I I'm sure people are going that days I I I'm sure people are going that days I I I'm sure people are going that sounds like a total bore if you're not sounds like a total bore if you're not sounds like a total bore if you're not into that but for others are going into that but for others are going into that but for others are going really you got to go to oh my goodness really you got to go to oh my goodness really you got to go to oh my goodness so tell me just a just we're gonna dive so tell me just a just we're gonna dive so tell me just a just we're gonna dive in some questions that we wanted to ask in some questions that we wanted to ask in some questions that we wanted to ask you about your experience but what are a you about your experience but what are a you about your experience but what are a couple of highlights from from being couple of highlights from from being couple of highlights from from being there just at the there just at the there just at the conference yeah I I it was cool to conference yeah I I it was cool to conference yeah I I it was cool to actually like I went up and met the the actually like I went up and met the the actually like I went up and met the the co-founder of anthropic which uh Claude co-founder of anthropic which uh Claude co-founder of anthropic which uh Claude uh which is their uh large language uh which is their uh large language uh which is their uh large language model is like my favorite large language model is like my favorite large language model is like my favorite large language model so it's really cool to kind of

model so it's really cool to kind of model so it's really cool to kind of geek out for just a minute and say your geek out for just a minute and say your geek out for just a minute and say your large language model Claude is so large language model Claude is so large language model Claude is so amazing and uh uh we we got to see uh amazing and uh uh we we got to see uh amazing and uh uh we we got to see uh the uh the big wig from uh Google and the uh the big wig from uh Google and the uh the big wig from uh Google and you know yeah Nidia and these other ones you know yeah Nidia and these other ones you know yeah Nidia and these other ones and go up and just talk to them be like and go up and just talk to them be like and go up and just talk to them be like hey tell us what's going on in Nvidia hey tell us what's going on in Nvidia hey tell us what's going on in Nvidia and and and that that was It was kind of cool I'm that that was It was kind of cool I'm that that was It was kind of cool I'm I'm G to press pause already okay I'm G to press pause already okay I'm G to press pause already okay because we had this conversation before because we had this conversation before because we had this conversation before we got started said we don't want to get we got started said we don't want to get we got started said we don't want to get too technical in this podcast episode too technical in this podcast episode too technical in this podcast episode because our primary audience is comms because our primary audience is comms because our primary audience is comms directors and comms people you're using directors and comms people you're using directors and comms people you're using technical language already David large technical language already David large technical language already David large language model break that down for us language model break that down for us language model break that down for us what is a large language model when it what is a large language model when it what is a large language model when it comes to artificial comes to artificial comes to artificial intelligence yes it is basically if you intelligence yes it is basically if you intelligence yes it is basically if you think of it as like a brain and you kind think of it as like a brain and you kind think of it as like a brain and you kind of put a bunch feed it a bunch of cool of put a bunch feed it a bunch of cool of put a bunch feed it a bunch of cool stuff and then that brain can think stuff and then that brain can think stuff and then that brain can think things so it's it's like a um a brain of things so it's it's like a um a brain of things so it's it's like a um a brain of words and thoughts and ideas and facts words and thoughts and ideas and facts words and thoughts and ideas and facts and research and information and then and research and information and then and research and information and then you get to use that brain and ask it you get to use that brain and ask it you get to use that brain and ask it questions okay and the most common large questions okay and the most common large questions okay and the most common large language model that people have probably language model that people have probably language model that people have probably used used used is Claude is Claude is Claude GPT chat G GP chat GPT yeah CL favorite GPT chat G GP chat GPT yeah CL favorite GPT chat G GP chat GPT yeah CL favorite see that's what that's what parent see that's what that's what parent see that's what that's what parent that's what parents accidentally do with that's what parents accidentally do with that's what parents accidentally do with their favorite kids they call them by their favorite kids they call them by their favorite kids they call them by the wrong name uh your favorite is the wrong name uh your favorite is the wrong name uh your favorite is Claude my favorite is claw that's the Claude my favorite is claw that's the Claude my favorite is claw that's the one I've I've used the most but chat GPT

one I've I've used the most but chat GPT one I've I've used the most but chat GPT would be the large language model that would be the large language model that would be the large language model that most people are probably familiar with most people are probably familiar with most people are probably familiar with there's a few others like is Bard is there's a few others like is Bard is there's a few others like is Bard is that also a large language model is that that also a large language model is that that also a large language model is that the same same idea yep Bard is Google's the same same idea yep Bard is Google's the same same idea yep Bard is Google's okay all right so there's a few of those okay all right so there's a few of those okay all right so there's a few of those out there so yeah I'm just you know what out there so yeah I'm just you know what out there so yeah I'm just you know what I'm just trying to I'm I'm not super I'm just trying to I'm I'm not super I'm just trying to I'm I'm not super super uh deep on technology of all this super uh deep on technology of all this super uh deep on technology of all this stuff although I'm using some of these stuff although I'm using some of these stuff although I'm using some of these tools so I just want to make sure that tools so I just want to make sure that tools so I just want to make sure that we we we let everybody keep up with us we we we let everybody keep up with us we we we let everybody keep up with us so they don't turn off the podcast so they don't turn off the podcast so they don't turn off the podcast episode in the first two minutes okay episode in the first two minutes okay episode in the first two minutes okay let's continue going sorry so you got to let's continue going sorry so you got to let's continue going sorry so you got to geek out and you were pretty good at geek out and you were pretty good at geek out and you were pretty good at that I that I that I guess it was fun I liked it it was he guess it was fun I liked it it was he guess it was fun I liked it it was he didn't answer the question though way I didn't answer the question though way I didn't answer the question though way I was hoping he would you got to geek out was hoping he would you got to geek out was hoping he would you got to geek out at a conference and you were pretty good at a conference and you were pretty good at a conference and you were pretty good at geeking out yeah no because I'm not a at geeking out yeah no because I'm not a at geeking out yeah no because I'm not a geek so okay all right all right I think geek so okay all right all right I think geek so okay all right all right I think would but you're really uh creative in would but you're really uh creative in would but you're really uh creative in that in that environment and there's a that in that environment and there's a that in that environment and there's a reason why uh David's kind of heading up reason why uh David's kind of heading up reason why uh David's kind of heading up our R&D team is just because he thinks our R&D team is just because he thinks our R&D team is just because he thinks that way he loves the local church he's that way he loves the local church he's that way he loves the local church he's a follower of Jesus and he's like how a follower of Jesus and he's like how a follower of Jesus and he's like how can I take technology in the church and can I take technology in the church and can I take technology in the church and bring it together so that's what's bring it together so that's what's bring it together so that's what's really fun okay David I have a couple really fun okay David I have a couple really fun okay David I have a couple questions now obviously this is this is questions now obviously this is this is questions now obviously this is this is beyond the conference you just got to go beyond the conference you just got to go beyond the conference you just got to go to the conference is amazing but well to the conference is amazing but well to the conference is amazing but well we'll dive into that a little bit we'll dive into that a little bit we'll dive into that a little bit but okay generative but okay generative but okay generative AI what is generative Ai and and you say AI what is generative Ai and and you say AI what is generative Ai and and you say it's kind of like a calculator for it's kind of like a calculator for it's kind of like a calculator for language so what is what is generative

language so what is what is generative language so what is what is generative AI yeah that's a great great question so AI yeah that's a great great question so AI yeah that's a great great question so one of the interviews that was like one one of the interviews that was like one one of the interviews that was like one of my favorite quotes of the entire of my favorite quotes of the entire of my favorite quotes of the entire conference and and where a guy said that conference and and where a guy said that conference and and where a guy said that uh when it comes to AI stuff that AI is uh when it comes to AI stuff that AI is uh when it comes to AI stuff that AI is no more than um a calculator for no more than um a calculator for no more than um a calculator for language now he he was talking about language now he he was talking about language now he he was talking about generative AI which is what you're generative AI which is what you're generative AI which is what you're asking generative AI is basically what asking generative AI is basically what asking generative AI is basically what all of those things like chat GPT do is all of those things like chat GPT do is all of those things like chat GPT do is they basically come up with unique they basically come up with unique they basically come up with unique thought and answer questions as if you thought and answer questions as if you thought and answer questions as if you asked a friend so if I ask you Jason asked a friend so if I ask you Jason asked a friend so if I ask you Jason Jason tell me about the weather today Jason tell me about the weather today Jason tell me about the weather today you're going to generate a response yep you're going to generate a response yep you're going to generate a response yep and that response is probably going to and that response is probably going to and that response is probably going to sound very humanlike and that's exactly sound very humanlike and that's exactly sound very humanlike and that's exactly what things like chat GPT Claude Bard what things like chat GPT Claude Bard what things like chat GPT Claude Bard that's what they do is they come up with that's what they do is they come up with that's what they do is they come up with humanlike responses yes Mr B I rais my humanlike responses yes Mr B I rais my humanlike responses yes Mr B I rais my hand for those of you are listening hand for those of you are listening hand for those of you are listening online I raised my hand which is why online I raised my hand which is why online I raised my hand which is why David called on me okay I'm a student in David called on me okay I'm a student in David called on me okay I'm a student in class here so would uh I know a lot of class here so would uh I know a lot of class here so would uh I know a lot of comms people are using uh tools that comms people are using uh tools that comms people are using uh tools that create uh images is that also gener create uh images is that also gener create uh images is that also gener gener that's a hard word to say gen gener that's a hard word to say gen gener that's a hard word to say gen generative AI is that also gener generative AI is that also gener generative AI is that also gener generative AI where you're like putting generative AI where you're like putting generative AI where you're like putting in a prompt and it's providing you like in a prompt and it's providing you like in a prompt and it's providing you like Graphics or images and things like that Graphics or images and things like that Graphics or images and things like that yeah it's basically it's it can be yeah it's basically it's it can be yeah it's basically it's it can be anything so you're putting in a a anything so you're putting in a a anything so you're putting in a a question asking a brain to do something

question asking a brain to do something question asking a brain to do something for you that thing it can do can be Can for you that thing it can do can be Can for you that thing it can do can be Can it can it can it can generate uh words written words it could generate uh words written words it could generate uh words written words it could generate set out loud words it could generate set out loud words it could generate set out loud words it could generate an image so anything that can generate an image so anything that can generate an image so anything that can be generated could be considered a be generated could be considered a be generated could be considered a generative generative generative AI you know so that probably is catching AI you know so that probably is catching AI you know so that probably is catching people offard that might be listening to people offard that might be listening to people offard that might be listening to this because you could think this because you could think this because you could think well well well then this has been the scare this has then this has been the scare this has then this has been the scare this has been the been the been the unknown question about is this going to unknown question about is this going to unknown question about is this going to replace humans in terms of what we do is replace humans in terms of what we do is replace humans in terms of what we do is my job in Jeopardy of being replaced by my job in Jeopardy of being replaced by my job in Jeopardy of being replaced by AI yeah that is the the question and AI yeah that is the the question and AI yeah that is the the question and here's one thing is that uh one of the here's one thing is that uh one of the here's one thing is that uh one of the guys that spoke um he he worked in the guys that spoke um he he worked in the guys that spoke um he he worked in the Obama Administration for AI stuff and he Obama Administration for AI stuff and he Obama Administration for AI stuff and he was just kind of saying was just kind of saying was just kind of saying that unequivocally that's the wrong that unequivocally that's the wrong that unequivocally that's the wrong question to ask question to ask question to ask because any AI should never replace because any AI should never replace because any AI should never replace humans it should augment what we do and humans it should augment what we do and humans it should augment what we do and so when we think about what tasks we so when we think about what tasks we so when we think about what tasks we want AI to do the question is never how want AI to do the question is never how want AI to do the question is never how can I get to how can I get the AI to do can I get to how can I get the AI to do can I get to how can I get the AI to do this instead of me it's saying how can I this instead of me it's saying how can I this instead of me it's saying how can I get the AI to do what I need to do get the AI to do what I need to do get the AI to do what I need to do better and faster than if I did it better and faster than if I did it better and faster than if I did it myself so that's where if you think of myself so that's where if you think of myself so that's where if you think of AI as like your language calculator

AI as like your language calculator AI as like your language calculator friend for all the crazy tasks you have friend for all the crazy tasks you have friend for all the crazy tasks you have to get done in a week it becomes a to get done in a week it becomes a to get done in a week it becomes a really helpful tool instead of a scary really helpful tool instead of a scary really helpful tool instead of a scary monster that's going to take your job monster that's going to take your job monster that's going to take your job now I know this be um kind of a maybe a now I know this be um kind of a maybe a now I know this be um kind of a maybe a dumb question but I when I think about dumb question but I when I think about dumb question but I when I think about right how are you using AI right now in right how are you using AI right now in right how are you using AI right now in the real world I look at my iPhone okay the real world I look at my iPhone okay the real world I look at my iPhone okay so whenever I want to turn on my iPhone so whenever I want to turn on my iPhone so whenever I want to turn on my iPhone I just look at it it reads my face and I just look at it it reads my face and I just look at it it reads my face and it turns on instead of me having to it turns on instead of me having to it turns on instead of me having to enter a enter a enter a password that's a kind of a dumb example password that's a kind of a dumb example password that's a kind of a dumb example but that's but that's but that's AI helping me just be more efficient AI helping me just be more efficient AI helping me just be more efficient yeah yeah that's a helpful thing yeah ra yeah yeah that's a helpful thing yeah ra yeah yeah that's a helpful thing yeah ra my I'm raising my hand again okay so so my I'm raising my hand again okay so so my I'm raising my hand again okay so so I'm again I'm just trying to trying to I'm again I'm just trying to trying to I'm again I'm just trying to trying to drill down on what you're explaining drill down on what you're explaining drill down on what you're explaining there AI should augment humans not there AI should augment humans not there AI should augment humans not replace them so you're basically saying replace them so you're basically saying replace them so you're basically saying it should actually help us do our jobs it should actually help us do our jobs it should actually help us do our jobs better more efficiently quicker here's better more efficiently quicker here's better more efficiently quicker here's the first example that comes to my mind the first example that comes to my mind the first example that comes to my mind tell me if you think this is on the tell me if you think this is on the tell me if you think this is on the right track one of the new features in right track one of the new features in right track one of the new features in Photoshop is generative fill right so Photoshop is generative fill right so Photoshop is generative fill right so you can take a picture and you can if if you can take a picture and you can if if you can take a picture and you can if if it's not completely there you can use it's not completely there you can use it's not completely there you can use this generative fill tool to fill in the this generative fill tool to fill in the this generative fill tool to fill in the picture or to change something about the picture or to change something about the picture or to change something about the picture and in the old days of Photoshop picture and in the old days of Photoshop picture and in the old days of Photoshop meaning like I don't know six weeks ago meaning like I don't know six weeks ago meaning like I don't know six weeks ago uh an artist in Photoshop could actually

uh an artist in Photoshop could actually uh an artist in Photoshop could actually do that they would just have to do the do that they would just have to do the do that they would just have to do the whole thing manually draw it all out by whole thing manually draw it all out by whole thing manually draw it all out by hand it would have been a very hand it would have been a very hand it would have been a very painstaking process and there are some painstaking process and there are some painstaking process and there are some uh Photoshop people who are like uh Photoshop people who are like uh Photoshop people who are like amazingly brilliantly gifted who can do amazingly brilliantly gifted who can do amazingly brilliantly gifted who can do that kind of stuff but now the AI in that kind of stuff but now the AI in that kind of stuff but now the AI in Photoshop actually does it for you right Photoshop actually does it for you right Photoshop actually does it for you right so what might used to take you hours to so what might used to take you hours to so what might used to take you hours to do you can now do in a matter of a few do you can now do in a matter of a few do you can now do in a matter of a few seconds so is that I think that is that seconds so is that I think that is that seconds so is that I think that is that a good practical example of augmentation a good practical example of augmentation a good practical example of augmentation versus versus versus replacing yeah yeah and know I I'll give replacing yeah yeah and know I I'll give replacing yeah yeah and know I I'll give you another perfect example is you another perfect example is you another perfect example is transcription so you know let's say uh transcription so you know let's say uh transcription so you know let's say uh back in the day you you had to back in the day you you had to back in the day you you had to physically write a transcription or even physically write a transcription or even physically write a transcription or even like write it have have some kind of like write it have have some kind of like write it have have some kind of machine read it out and then you're machine read it out and then you're machine read it out and then you're going through and fixing everything the going through and fixing everything the going through and fixing everything the the generative AIS now are getting the generative AIS now are getting the generative AIS now are getting better and better and better at figuring better and better and better at figuring better and better and better at figuring out how to do out how to do out how to do transcription great the first time and transcription great the first time and transcription great the first time and then you could possibly use a second AI then you could possibly use a second AI then you could possibly use a second AI to say hey take that transcript and fix to say hey take that transcript and fix to say hey take that transcript and fix all the errors in it and you're all the errors in it and you're all the errors in it and you're done 15 minutes done and just saying done 15 minutes done and just saying done 15 minutes done and just saying that like there's all kinds of those that like there's all kinds of those that like there's all kinds of those examples interesting now I would say in examples interesting now I would say in examples interesting now I would say in that case though it could actually that case though it could actually that case though it could actually replace someone's job if someone's job replace someone's job if someone's job replace someone's job if someone's job is to transcribe something and edit is to transcribe something and edit is to transcribe something and edit right because now you're using tools right because now you're using tools right because now you're using tools that do on a technical standpoint kind

that do on a technical standpoint kind that do on a technical standpoint kind of replace what the human being once did of replace what the human being once did of replace what the human being once did so that means that that human being who so that means that that human being who so that means that that human being who used to be the one that transcribed the used to be the one that transcribed the used to be the one that transcribed the content or did the editing of content content or did the editing of content content or did the editing of content there's a new skill that they're going there's a new skill that they're going there's a new skill that they're going to need to learn in order to you know to need to learn in order to you know to need to learn in order to you know stay relevant and stay employable I stay relevant and stay employable I stay relevant and stay employable I guess on some level sure yeah what I guess on some level sure yeah what I guess on some level sure yeah what I might add on to that is say for that might add on to that is say for that might add on to that is say for that person who does that I bet you that the person who does that I bet you that the person who does that I bet you that the church or whoever does that has a list church or whoever does that has a list church or whoever does that has a list of 20 tasks that have to be done every of 20 tasks that have to be done every of 20 tasks that have to be done every day and every week and the last five day and every week and the last five day and every week and the last five never get done so what would happen if never get done so what would happen if never get done so what would happen if you knocked off you knocked off the you knocked off you knocked off the you knocked off you knocked off the first three and it took them a quarter first three and it took them a quarter first three and it took them a quarter of the time what will happen is is over of the time what will happen is is over of the time what will happen is is over time those last four things will now get time those last four things will now get time those last four things will now get done although that then the church com done although that then the church com done although that then the church com person is going to add five more so person is going to add five more so person is going to add five more so that's that's how these things work yeah that's that's how these things work yeah that's that's how these things work yeah so um it seems like you know all we hear so um it seems like you know all we hear so um it seems like you know all we hear about these days is is AI you know about these days is is AI you know about these days is is AI you know you're seeing it on commercials all the you're seeing it on commercials all the you're seeing it on commercials all the time you mentioned that right it's just time you mentioned that right it's just time you mentioned that right it's just everywhere and um yet it's really not in everywhere and um yet it's really not in everywhere and um yet it's really not in our lives I mean some of this is in our our lives I mean some of this is in our our lives I mean some of this is in our lives but I I think you made a statement lives but I I think you made a statement lives but I I think you made a statement here that it's it's kind of more here that it's it's kind of more here that it's it's kind of more technical now but it's going to become technical now but it's going to become technical now but it's going to become more accessible over time what do you more accessible over time what do you more accessible over time what do you mean by by that yeah so we're at this mean by by that yeah so we're at this mean by by that yeah so we're at this weird moment where weird moment where weird moment where there stuff is being created so fast you there stuff is being created so fast you there stuff is being created so fast you cannot keep up um like you know for

cannot keep up um like you know for cannot keep up um like you know for example just in the last week and a half example just in the last week and a half example just in the last week and a half chat PT for vision can like see what is chat PT for vision can like see what is chat PT for vision can like see what is in an image Beyond just creating an in an image Beyond just creating an in an image Beyond just creating an image which didn't exist two weeks ago image which didn't exist two weeks ago image which didn't exist two weeks ago just for example um what's going to come just for example um what's going to come just for example um what's going to come out next week I don't know but um uh out next week I don't know but um uh out next week I don't know but um uh it's it's just saying that um there's a it's it's just saying that um there's a it's it's just saying that um there's a lot of things you can do that's very lot of things you can do that's very lot of things you can do that's very very deep but it does take some a smart very deep but it does take some a smart very deep but it does take some a smart developer person to do it um with that developer person to do it um with that developer person to do it um with that being said there are new products and being said there are new products and being said there are new products and companies companies companies that are being blowing up every single that are being blowing up every single that are being blowing up every single day like say you need task a done guess day like say you need task a done guess day like say you need task a done guess what there's a company that now uses an what there's a company that now uses an what there's a company that now uses an AI that does that you need task B done AI that does that you need task B done AI that does that you need task B done guess what there's a a company that guess what there's a a company that guess what there's a a company that exists right this second that can that exists right this second that can that exists right this second that can that can do task B for you that's an AI can do task B for you that's an AI can do task B for you that's an AI company one of the challenges that company one of the challenges that company one of the challenges that church leaders are really going to have church leaders are really going to have church leaders are really going to have to wrestle through is where do I spend to wrestle through is where do I spend to wrestle through is where do I spend my money I have a little bit of money I my money I have a little bit of money I my money I have a little bit of money I have a lot of tasks that I need done and have a lot of tasks that I need done and have a lot of tasks that I need done and I would like a to help me do those tasks I would like a to help me do those tasks I would like a to help me do those tasks faster um and so there's there's a faster um and so there's there's a faster um and so there's there's a solution to that which is basically solution to that which is basically solution to that which is basically saying that every Church leader Pastor saying that every Church leader Pastor saying that every Church leader Pastor Communications leader should start by Communications leader should start by Communications leader should start by writing out a list of what are all the writing out a list of what are all the writing out a list of what are all the tasks that you do in a week take a piece tasks that you do in a week take a piece tasks that you do in a week take a piece of paper or or your computer and write

of paper or or your computer and write of paper or or your computer and write out all the tasks that you do in a week out all the tasks that you do in a week out all the tasks that you do in a week and then say of those tasks what takes and then say of those tasks what takes and then say of those tasks what takes the most time or is the most challenging the most time or is the most challenging the most time or is the most challenging for you to for you to for you to do and for those tasks that take the do and for those tasks that take the do and for those tasks that take the most time or the most challenging to do most time or the most challenging to do most time or the most challenging to do those could be places that you could those could be places that you could those could be places that you could consider finding an AI that could make consider finding an AI that could make consider finding an AI that could make those tasks Le less painful and take those tasks Le less painful and take those tasks Le less painful and take less less less time interesting so when you're at this time interesting so when you're at this time interesting so when you're at this conference and you're obviously thinking conference and you're obviously thinking conference and you're obviously thinking about the church you I mean this is what about the church you I mean this is what about the church you I mean this is what we do every day we do every day we do every day all three of us get to work and serve all three of us get to work and serve all three of us get to work and serve churches what's it going to what do you churches what's it going to what do you churches what's it going to what do you think is going to what's it going to be think is going to what's it going to be think is going to what's it going to be like for the church moving forward how like for the church moving forward how like for the church moving forward how is AI gonna help us do ministry and and is AI gonna help us do ministry and and is AI gonna help us do ministry and and reach more people for Jesus reach more people for Jesus reach more people for Jesus yeah well one one caveat I just want to yeah well one one caveat I just want to yeah well one one caveat I just want to mention for on that question is I think mention for on that question is I think mention for on that question is I think it's really helpful for our church it's really helpful for our church it's really helpful for our church people and leaders to be aware that AI people and leaders to be aware that AI people and leaders to be aware that AI is going to become more in the is going to become more in the is going to become more in the background more and more every day where background more and more every day where background more and more every day where right now we're like AI but pretty soon right now we're like AI but pretty soon right now we're like AI but pretty soon AI is going to be built into every AI is going to be built into every AI is going to be built into every single thing we do to such an extent single thing we do to such an extent single thing we do to such an extent that we won't even know it's there um so that we won't even know it's there um so that we won't even know it's there um so every single platform we use every every single platform we use every every single platform we use every internet browser every single program we internet browser every single program we internet browser every single program we use it's all going to include AI so with use it's all going to include AI so with use it's all going to include AI so with that when I think about what the the

that when I think about what the the that when I think about what the the church it's saying this is not a church it's saying this is not a church it's saying this is not a technology that we even have the ability technology that we even have the ability technology that we even have the ability to not use it's a matter of are we going to not use it's a matter of are we going to not use it's a matter of are we going to choose to to to lean into it and use to choose to to to lean into it and use to choose to to to lean into it and use it to help us do what we do better it to help us do what we do better it to help us do what we do better faster than we're doing it right now or faster than we're doing it right now or faster than we're doing it right now or are we going to wait until it's already are we going to wait until it's already are we going to wait until it's already built into every single thing we do it's built into every single thing we do it's built into every single thing we do it's not a matter of if it's just a matter of not a matter of if it's just a matter of not a matter of if it's just a matter of when and we can choose to do something when and we can choose to do something when and we can choose to do something faster and better now or we can wait and faster and better now or we can wait and faster and better now or we can wait and it'll be built the the things we do it'll be built the the things we do it'll be built the the things we do eventually anyways on us yeah yeah I you eventually anyways on us yeah yeah I you eventually anyways on us yeah yeah I you know I talked a lot of pastors I asked know I talked a lot of pastors I asked know I talked a lot of pastors I asked One One One Pastor tell me about how how do you it's Pastor tell me about how how do you it's Pastor tell me about how how do you it's a younger guy so you know he's a little a younger guy so you know he's a little a younger guy so you know he's a little bit more open a little more bit more open a little more bit more open a little more technologically advanced I said tell me technologically advanced I said tell me technologically advanced I said tell me about where where are you on your stance about where where are you on your stance about where where are you on your stance of AI and he said that you know there's of AI and he said that you know there's of AI and he said that you know there's probably about a third of the pastors probably about a third of the pastors probably about a third of the pastors are all for it a third that are unsure are all for it a third that are unsure are all for it a third that are unsure about it and then a third that are just about it and then a third that are just about it and then a third that are just scared because they don't know and so my scared because they don't know and so my scared because they don't know and so my question to you David is I guess when it question to you David is I guess when it question to you David is I guess when it comes to the ethics of AI what would we comes to the ethics of AI what would we comes to the ethics of AI what would we say we're in the wild west right now say we're in the wild west right now say we're in the wild west right now it's like anything kind of goes explain it's like anything kind of goes explain it's like anything kind of goes explain what you explain it to our audience what you explain it to our audience what you explain it to our audience about where are we in this about where are we in this about where are we in this ethicalness of usage of ethicalness of usage of ethicalness of usage of AI yes it are you laughing bar because AI yes it are you laughing bar because AI yes it are you laughing bar because that may or may not be a word be a word

that may or may not be a word be a word that may or may not be a word be a word I am laughing because ethicalness may or I am laughing because ethicalness may or I am laughing because ethicalness may or may not be a word but but but but you may not be a word but but but but you may not be a word but but but but you know what but I had a college professor know what but I had a college professor know what but I had a college professor once that said if it gets used and once that said if it gets used and once that said if it gets used and people understand what it means it's a people understand what it means it's a people understand what it means it's a word so I think we understood what Jason word so I think we understood what Jason word so I think we understood what Jason meant ethicalness yes yeah um meant ethicalness yes yeah um meant ethicalness yes yeah um so here's some good news I'll say this so here's some good news I'll say this so here's some good news I'll say this all of the big boys that are out there all of the big boys that are out there all of the big boys that are out there like anthropic Microsoft Google like anthropic Microsoft Google like anthropic Microsoft Google IBM the good news is is they are IBM the good news is is they are IBM the good news is is they are wrestling with this now partially wrestling with this now partially wrestling with this now partially because they don't want to get sued and because they don't want to get sued and because they don't want to get sued and so therefore their their motivation is I so therefore their their motivation is I so therefore their their motivation is I don't want to have to give out tons and don't want to have to give out tons and don't want to have to give out tons and tons of money uh due to uh our lack of tons of money uh due to uh our lack of tons of money uh due to uh our lack of Ethics however um that is good news Ethics however um that is good news Ethics however um that is good news because they are being forced to to talk because they are being forced to to talk because they are being forced to to talk through of how do we make our AI that we through of how do we make our AI that we through of how do we make our AI that we are using are using are using harmless uh helpful and honest which is harmless uh helpful and honest which is harmless uh helpful and honest which is really good um the the other thing that really good um the the other thing that really good um the the other thing that we we need to understand is it right we we need to understand is it right we we need to understand is it right this second there's no clear-cut laws or this second there's no clear-cut laws or this second there's no clear-cut laws or rules on how um AI trains its rules on how um AI trains its rules on how um AI trains its information so kind of like how do you information so kind of like how do you information so kind of like how do you train the brain you know the brain knows train the brain you know the brain knows train the brain you know the brain knows stuff how do you train your brain and stuff how do you train your brain and stuff how do you train your brain and that's what the one of the biggest that's what the one of the biggest that's what the one of the biggest challenges is let's say you know we have challenges is let's say you know we have challenges is let's say you know we have an image generator and this is one of an image generator and this is one of an image generator and this is one of the the the the lawsuits that are around

the the the the lawsuits that are around the the the the lawsuits that are around right now and we say well we need images right now and we say well we need images right now and we say well we need images so it knows what things look like and so so it knows what things look like and so so it knows what things look like and so some places uh Getty Images is one of some places uh Getty Images is one of some places uh Getty Images is one of the most the largest uh online the most the largest uh online the most the largest uh online repositories of images and some image repositories of images and some image repositories of images and some image generator generation AIS were trained on generator generation AIS were trained on generator generation AIS were trained on like that included Getty Images so Getty like that included Getty Images so Getty like that included Getty Images so Getty Images is suing for their stuff now um Images is suing for their stuff now um Images is suing for their stuff now um it's what's important to know again is it's what's important to know again is it's what's important to know again is that some companies are really taking that some companies are really taking that some companies are really taking this seriously so like Adobe for example this seriously so like Adobe for example this seriously so like Adobe for example is um they have an AI uh an image is um they have an AI uh an image is um they have an AI uh an image generation called generation called generation called Firefly and they're trying to be more Firefly and they're trying to be more Firefly and they're trying to be more transparent about um where they're transparent about um where they're transparent about um where they're getting their images from to Think getting their images from to Think getting their images from to Think Through how to pay people whose images Through how to pay people whose images Through how to pay people whose images they are using or whose images were used they are using or whose images were used they are using or whose images were used in the generation of an image and stuff in the generation of an image and stuff in the generation of an image and stuff like that um not in America but in like that um not in America but in like that um not in America but in Europe the European Union um is working Europe the European Union um is working Europe the European Union um is working on an act act that is uh trying to come on an act act that is uh trying to come on an act act that is uh trying to come up with a standardization for things up with a standardization for things up with a standardization for things like like like transparency and um you know like where transparency and um you know like where transparency and um you know like where information came from and the ethical information came from and the ethical information came from and the ethical use of AI so that it is helpful and use of AI so that it is helpful and use of AI so that it is helpful and harmless and that kind of stuff so it's harmless and that kind of stuff so it's harmless and that kind of stuff so it's being aware you know fellow Christian being aware you know fellow Christian being aware you know fellow Christian person out there that it is a bit of the person out there that it is a bit of the person out there that it is a bit of the wild west and that there's no laws

wild west and that there's no laws wild west and that there's no laws officially however it is worth knowing officially however it is worth knowing officially however it is worth knowing that if you stick to the big boys and that if you stick to the big boys and that if you stick to the big boys and what they're doing the big companies out what they're doing the big companies out what they're doing the big companies out there they are highly motivated to not there they are highly motivated to not there they are highly motivated to not get sued and therefore are working to be get sued and therefore are working to be get sued and therefore are working to be as ethical as as ethical as as ethical as possible I uh recently listened to a an possible I uh recently listened to a an possible I uh recently listened to a an interview with someone or was reading an interview with someone or was reading an interview with someone or was reading an article about um the use of uh AI article about um the use of uh AI article about um the use of uh AI content in books and written materials content in books and written materials content in books and written materials and this is just an example that and this is just an example that and this is just an example that uh there have been a lot of red flags uh there have been a lot of red flags uh there have been a lot of red flags raised with people self-publishing books raised with people self-publishing books raised with people self-publishing books on Amazon that were basically AI on Amazon that were basically AI on Amazon that were basically AI generated it was AI generated content generated it was AI generated content generated it was AI generated content and one of the first steps that Amazon and one of the first steps that Amazon and one of the first steps that Amazon has started to implement is that when has started to implement is that when has started to implement is that when you upload a book into the uh you upload a book into the uh you upload a book into the uh self-publishing what is it K Kindle self-publishing what is it K Kindle self-publishing what is it K Kindle publishing on demand whatever whatever publishing on demand whatever whatever publishing on demand whatever whatever the the platform is called you actually the the platform is called you actually the the platform is called you actually have to disclose whether or not your have to disclose whether or not your have to disclose whether or not your content is AI generated or AI assisted content is AI generated or AI assisted content is AI generated or AI assisted right there's kind of a differentiation right there's kind of a differentiation right there's kind of a differentiation between AI generated content and AI between AI generated content and AI between AI generated content and AI assisted content and that includes the assisted content and that includes the assisted content and that includes the content in the book itself uh includes content in the book itself uh includes content in the book itself uh includes the any images or the artwork on the the any images or the artwork on the the any images or the artwork on the cover you have to disclose that now in cover you have to disclose that now in cover you have to disclose that now in the current framework as an end buyer the current framework as an end buyer the current framework as an end buyer there's no way for you to see whether or

there's no way for you to see whether or there's no way for you to see whether or not the content was AI generated or AI not the content was AI generated or AI not the content was AI generated or AI assisted they haven't gone that far but assisted they haven't gone that far but assisted they haven't gone that far but they have started to require that th they have started to require that th they have started to require that th those that are claiming copyright those that are claiming copyright those that are claiming copyright authorship of the content or creative authorship of the content or creative authorship of the content or creative authorship creative ownership of the authorship creative ownership of the authorship creative ownership of the content that they're disclosing if there content that they're disclosing if there content that they're disclosing if there was some sort of uh of of AI assisted or was some sort of uh of of AI assisted or was some sort of uh of of AI assisted or AI generated content in in that so those AI generated content in in that so those AI generated content in in that so those are steps in that direction um and I I are steps in that direction um and I I are steps in that direction um and I I just thought I would mention that just thought I would mention that just thought I would mention that because I think it is it is again because I think it is it is again because I think it is it is again Amazon's obviously one of the big Amazon's obviously one of the big Amazon's obviously one of the big players as it relates to most people players as it relates to most people players as it relates to most people don't think about you know Amazon as don't think about you know Amazon as don't think about you know Amazon as being a Content um Marketplace but it being a Content um Marketplace but it being a Content um Marketplace but it really is it's you know most of us we're really is it's you know most of us we're really is it's you know most of us we're buying like groceries and spark plugs buying like groceries and spark plugs buying like groceries and spark plugs and windshield wiper blades on Amazon and windshield wiper blades on Amazon and windshield wiper blades on Amazon but it first and foremost is a is a but it first and foremost is a is a but it first and foremost is a is a place where people buy authored content place where people buy authored content place where people buy authored content and I know many many pastors publish and I know many many pastors publish and I know many many pastors publish content you know writers publish content content you know writers publish content content you know writers publish content so it's one of those spaces that uh is so it's one of those spaces that uh is so it's one of those spaces that uh is is experiencing even some of those is experiencing even some of those is experiencing even some of those Growing Pains of AI Growing Pains of AI Growing Pains of AI there yeah that that's definitely there yeah that that's definitely there yeah that that's definitely true yep yeah the I I think a lot of a true yep yeah the I I think a lot of a true yep yeah the I I think a lot of a lot of church staff people are lot of church staff people are lot of church staff people are still I mean they're probably starting still I mean they're probably starting still I mean they're probably starting to to mess with it and play with it what to to mess with it and play with it what to to mess with it and play with it what would you what are some e give me I know would you what are some e give me I know would you what are some e give me I know I'm putting you on the spot here what's I'm putting you on the spot here what's I'm putting you on the spot here what's one lwh hanging fruit AI task I could do one lwh hanging fruit AI task I could do one lwh hanging fruit AI task I could do that would pretty much be in every that would pretty much be in every that would pretty much be in every single Church yeah uh how about

single Church yeah uh how about single Church yeah uh how about use it to help you write announcements use it to help you write announcements use it to help you write announcements every Sunday so uh you have three pieces every Sunday so uh you have three pieces every Sunday so uh you have three pieces of information about an upcoming event of information about an upcoming event of information about an upcoming event when where and who and then you can tell when where and who and then you can tell when where and who and then you can tell it I would use a Claude for this task um it I would use a Claude for this task um it I would use a Claude for this task um but and say write me an announcement for but and say write me an announcement for but and say write me an announcement for our church service cool there you go our church service cool there you go our church service cool there you go there's one uh one and a second thing there's one uh one and a second thing there's one uh one and a second thing might be if you have a transcript of might be if you have a transcript of might be if you have a transcript of your pastor's sermon you probably have your pastor's sermon you probably have your pastor's sermon you probably have to add some kind of summary a two- to add some kind of summary a two- to add some kind of summary a two- sentence summary and also like a a sentence summary and also like a a sentence summary and also like a a multi-paragraph summary a few different multi-paragraph summary a few different multi-paragraph summary a few different places somewhere in your website you're places somewhere in your website you're places somewhere in your website you're going to need a two- sentence summary going to need a two- sentence summary going to need a two- sentence summary well upload the transcript and ask for a well upload the transcript and ask for a well upload the transcript and ask for a two- sentence summary a two paragraph two- sentence summary a two paragraph two- sentence summary a two paragraph summary and then a general summary summary and then a general summary summary and then a general summary that's a a second thing you could do um that's a a second thing you could do um that's a a second thing you could do um if you have to write a church letter if you have to write a church letter if you have to write a church letter about an an email about an upcoming about an an email about an upcoming about an an email about an upcoming thing um you could use it two two ways thing um you could use it two two ways thing um you could use it two two ways one is ask ask it to help you to write one is ask ask it to help you to write one is ask ask it to help you to write that letter a second is you write it you that letter a second is you write it you that letter a second is you write it you upload it to a generative AI system and upload it to a generative AI system and upload it to a generative AI system and you say please fix this from any errors you say please fix this from any errors you say please fix this from any errors and help me to improve my writing and and help me to improve my writing and and help me to improve my writing and those are two ways uh that you can use those are two ways uh that you can use those are two ways uh that you can use it to help you to potentially write it to help you to potentially write it to help you to potentially write something but at least ask you help it something but at least ask you help it something but at least ask you help it to help you to fix errors and make it a to help you to fix errors and make it a to help you to fix errors and make it a little bit stronger than what you maybe

little bit stronger than what you maybe little bit stronger than what you maybe originally wrote yeah you can improve originally wrote yeah you can improve originally wrote yeah you can improve improve readability and impact yeah for improve readability and impact yeah for improve readability and impact yeah for sure yeah I really Claw is cud d. a one sure yeah I really Claw is cud d. a one sure yeah I really Claw is cud d. a one thing I've learned too this is kind of thing I've learned too this is kind of thing I've learned too this is kind of cool is I don't think most people know cool is I don't think most people know cool is I don't think most people know this but go to YouTube where you're you this but go to YouTube where you're you this but go to YouTube where you're you loaded up that sermon and if you click loaded up that sermon and if you click loaded up that sermon and if you click on those three little dots that are on those three little dots that are on those three little dots that are right below the video to the right it'll right below the video to the right it'll right below the video to the right it'll say show say show say show transcript and you're like yeah you can transcript and you're like yeah you can transcript and you're like yeah you can click on that and then you'll have to click on that and then you'll have to click on that and then you'll have to click a second time to actually see the click a second time to actually see the click a second time to actually see the transcript and YouTube will give you the transcript and YouTube will give you the transcript and YouTube will give you the whole transcript of that sermon there whole transcript of that sermon there whole transcript of that sermon there you go no need to spend any more money you go no need to spend any more money you go no need to spend any more money on these tools that you're getting your on these tools that you're getting your on these tools that you're getting your transcript do it right there and now transcript do it right there and now transcript do it right there and now you've got it that's I've always you've got it that's I've always you've got it that's I've always encouraged churches to do that I love encouraged churches to do that I love encouraged churches to do that I love the I love taking that transcript the I love taking that transcript the I love taking that transcript bringing it over to Claud that's a bringing it over to Claud that's a bringing it over to Claud that's a really good idea to say crawl this really good idea to say crawl this really good idea to say crawl this transcript and give me two paragraphs or transcript and give me two paragraphs or transcript and give me two paragraphs or give me a Blog give me a 1500w blog post give me a Blog give me a 1500w blog post give me a Blog give me a 1500w blog post on on on this right yeah yeah you uploaded I me this right yeah yeah you uploaded I me this right yeah yeah you uploaded I me you can get a you can get a blog post you can get a you can get a blog post you can get a you can get a blog post you can get uh small group discussion you can get uh small group discussion you can get uh small group discussion questions you know give me six questions you know give me six questions you know give me six discussion questions or 10 discussion discussion questions or 10 discussion discussion questions or 10 discussion questions from this right there's so questions from this right there's so questions from this right there's so much that you can do uh which again is much that you can do uh which again is much that you can do uh which again is those are probably in in a lot of cases those are probably in in a lot of cases those are probably in in a lot of cases as you mentioned earlier David those as you mentioned earlier David those as you mentioned earlier David those some of those tasks are the ones that some of those tasks are the ones that some of those tasks are the ones that are like seven eight nine on the list are like seven eight nine on the list are like seven eight nine on the list they're the ones that we really want to they're the ones that we really want to they're the ones that we really want to get to but sometimes they don't become get to but sometimes they don't become get to but sometimes they don't become the priority and they actually become

the priority and they actually become the priority and they actually become really simple to do when you've got an really simple to do when you've got an really simple to do when you've got an AI tool that you can use to deliver yeah AI tool that you can use to deliver yeah AI tool that you can use to deliver yeah yeah now we we'd be remiss by also yeah now we we'd be remiss by also yeah now we we'd be remiss by also saying we have a we created our own AI saying we have a we created our own AI saying we have a we created our own AI tool you want to talk a little bit about tool you want to talk a little bit about tool you want to talk a little bit about what we are offering churches and what we are offering churches and what we are offering churches and specifically pastors yeah so we've specifically pastors yeah so we've specifically pastors yeah so we've developed a a tool that's called sermon developed a a tool that's called sermon developed a a tool that's called sermon spark which you can download it's able spark which you can download it's able spark which you can download it's able to you're able to use it for free at to you're able to use it for free at to you're able to use it for free at sermons sermons sermons spark. and we like to say you every spark. and we like to say you every spark. and we like to say you every sermon needs a spark an inspiration and sermon needs a spark an inspiration and sermon needs a spark an inspiration and uh help with coming up with things like uh help with coming up with things like uh help with coming up with things like uh creative sermon titles coming up with uh creative sermon titles coming up with uh creative sermon titles coming up with small group questions um I I have a a small group questions um I I have a a small group questions um I I have a a we're going to be launching a new tool we're going to be launching a new tool we're going to be launching a new tool on it soon which I I we call and I I'll on it soon which I I we call and I I'll on it soon which I I we call and I I'll unveil this here because it's gonna be unveil this here because it's gonna be unveil this here because it's gonna be coming out coming out coming out soon yes a a topic generator meaning soon yes a a topic generator meaning soon yes a a topic generator meaning what what we're doing with there is what what we're doing with there is what what we're doing with there is imagine if you're going to preach on a imagine if you're going to preach on a imagine if you're going to preach on a topic topic topic and you're just kind of curious like and you're just kind of curious like and you're just kind of curious like what are things I should be thinking what are things I should be thinking what are things I should be thinking about if I were going to preach on that about if I were going to preach on that about if I were going to preach on that topic so it gives you questions to ask topic so it gives you questions to ask topic so it gives you questions to ask things to consider if you were uh things to consider if you were uh things to consider if you were uh preaching to a non-Christian on this preaching to a non-Christian on this preaching to a non-Christian on this topic what are things you should keep in topic what are things you should keep in topic what are things you should keep in mind so that's an example that tool that mind so that's an example that tool that mind so that's an example that tool that doesn't exist yet that is coming out doesn't exist yet that is coming out doesn't exist yet that is coming out soon on sermon spark but we have a bunch soon on sermon spark but we have a bunch soon on sermon spark but we have a bunch of other tools that are uh that can help of other tools that are uh that can help of other tools that are uh that can help you with research of like what are Bible you with research of like what are Bible you with research of like what are Bible verses on on that topic um oh throw out

verses on on that topic um oh throw out verses on on that topic um oh throw out an outline generation uh generator tool an outline generation uh generator tool an outline generation uh generator tool um there's all kinds of tools and we um there's all kinds of tools and we um there's all kinds of tools and we have a list of like 10 more that we're have a list of like 10 more that we're have a list of like 10 more that we're working on that we're going to be adding working on that we're going to be adding working on that we're going to be adding to sermon spark yeah wow I'm I'm super to sermon spark yeah wow I'm I'm super to sermon spark yeah wow I'm I'm super pumped about that and you know what's pumped about that and you know what's pumped about that and you know what's really cool is uh we're keeping an eye really cool is uh we're keeping an eye really cool is uh we're keeping an eye on what pastors need or what churches on what pastors need or what churches on what pastors need or what churches need and we just got our other eye over need and we just got our other eye over need and we just got our other eye over here on like the technology advances of here on like the technology advances of here on like the technology advances of things and we're just going how can we things and we're just going how can we things and we're just going how can we bring those two together bring those two together bring those two together and again we're not trying to replace and again we're not trying to replace and again we're not trying to replace people we're trying to enhance what you people we're trying to enhance what you people we're trying to enhance what you do maybe quicker imagine a pastor saving do maybe quicker imagine a pastor saving do maybe quicker imagine a pastor saving five eight hours of his or her day and five eight hours of his or her day and five eight hours of his or her day and now they can do more ministry right or now they can do more ministry right or now they can do more ministry right or just you know have more free time to just you know have more free time to just you know have more free time to like mentally get sharp again you know I like mentally get sharp again you know I like mentally get sharp again you know I mean there's a lot of fatigue out there mean there's a lot of fatigue out there mean there's a lot of fatigue out there in the church world so maybe maybe AI is in the church world so maybe maybe AI is in the church world so maybe maybe AI is just going to help you have less fatigue just going to help you have less fatigue just going to help you have less fatigue and that's good mental health and I and that's good mental health and I and that's good mental health and I think it's important even when we talk think it's important even when we talk think it's important even when we talk about something like sermon spark that's about something like sermon spark that's about something like sermon spark that's where pastors and churches are like whoa where pastors and churches are like whoa where pastors and churches are like whoa whoa whoa well are you replacing in the whoa whoa well are you replacing in the whoa whoa well are you replacing in the the place of the Holy Spirit the the place of the Holy Spirit the the place of the Holy Spirit the question is absolutely not it's kind of question is absolutely not it's kind of question is absolutely not it's kind of saying you already use Google and you saying you already use Google and you saying you already use Google and you don't go to your church every Sunday and don't go to your church every Sunday and don't go to your church every Sunday and say now this uh this week's sermon I say now this uh this week's sermon I say now this uh this week's sermon I want to let you know that I I found this want to let you know that I I found this want to let you know that I I found this story on Google uh it was you know I I I story on Google uh it was you know I I I story on Google uh it was you know I I I was Googling and I found in fact the was Googling and I found in fact the was Googling and I found in fact the Bible verses that I'm telling you today Bible verses that I'm telling you today Bible verses that I'm telling you today I found those on biblegateway.com you

I found those on biblegateway.com you I found those on biblegateway.com you don't you don't do that you know a don't you don't do that you know a don't you don't do that you know a pastor uses tons of resources to help pastor uses tons of resources to help pastor uses tons of resources to help their with their sermon writing process their with their sermon writing process their with their sermon writing process the Holy Spirit then helps you take the Holy Spirit then helps you take the Holy Spirit then helps you take those resources you those resources you those resources you identified and pull them together into identified and pull them together into identified and pull them together into something that is contextually valid for something that is contextually valid for something that is contextually valid for your congregation about what is God your congregation about what is God your congregation about what is God saying to your people yeah to sermon saying to your people yeah to sermon saying to your people yeah to sermon spark it's important to understand it is spark it's important to understand it is spark it's important to understand it is a tool that is just a a tool that is just a a tool that is just a supercharged way to get all of the supercharged way to get all of the supercharged way to get all of the pieces you need so that you and the Holy pieces you need so that you and the Holy pieces you need so that you and the Holy Spirit together can work together with Spirit together can work together with Spirit together can work together with those pieces and then weave together the those pieces and then weave together the those pieces and then weave together the sermon that God's trying to to tell your sermon that God's trying to to tell your sermon that God's trying to to tell your people people people awesome yeah it goes that's that's the awesome yeah it goes that's that's the awesome yeah it goes that's that's the difference between again AI assisted difference between again AI assisted difference between again AI assisted versus AI generated we're never versus AI generated we're never versus AI generated we're never proponents of people saying I created proponents of people saying I created proponents of people saying I created this this if they didn't actually create this this if they didn't actually create this this if they didn't actually create it if it was created with artificial it if it was created with artificial it if it was created with artificial intelligence but what we're saying is we intelligence but what we're saying is we intelligence but what we're saying is we want to augment what God is already want to augment what God is already want to augment what God is already doing in and through your life in and doing in and through your life in and doing in and through your life in and through your ministry in and through through your ministry in and through through your ministry in and through your preaching and your teaching by your preaching and your teaching by your preaching and your teaching by utilizing the the tools that you have utilizing the the tools that you have utilizing the the tools that you have you know access to that a matter of you know access to that a matter of you know access to that a matter of weeks ago weren't available to us weeks ago weren't available to us weeks ago weren't available to us yeah yeah that's crazy well David thank yeah yeah that's crazy well David thank yeah yeah that's crazy well David thank you so much for taking some time out to you so much for taking some time out to you so much for taking some time out to talk to us about Ai and talk to us about Ai and talk to us about Ai and certainly this is this is a topic we we certainly this is this is a topic we we certainly this is this is a topic we we will keep talking about a lot in fact we

will keep talking about a lot in fact we will keep talking about a lot in fact we have a podcast on AI you want to talk a have a podcast on AI you want to talk a have a podcast on AI you want to talk a little bit about little bit about little bit about that yeah so we are continuing to grow a that yeah so we are continuing to grow a that yeah so we are continuing to grow a podcast on the topic of AI for churches podcast on the topic of AI for churches podcast on the topic of AI for churches um we actually have a Facebook group AI um we actually have a Facebook group AI um we actually have a Facebook group AI for churches where we are talking about for churches where we are talking about for churches where we are talking about this stuff every single day and then uh this stuff every single day and then uh this stuff every single day and then uh we are are are continuing and developing we are are are continuing and developing we are are are continuing and developing a podcast on the same topic and I'm a podcast on the same topic and I'm a podcast on the same topic and I'm going to be hosting that podcast so I going to be hosting that podcast so I going to be hosting that podcast so I want to encourage you all to come listen want to encourage you all to come listen want to encourage you all to come listen to AI for churches where we are going to to AI for churches where we are going to to AI for churches where we are going to dig deep there's about 20 more things I dig deep there's about 20 more things I dig deep there's about 20 more things I would love to tell you that we did not would love to tell you that we did not would love to tell you that we did not get to in this episode we'll talk about get to in this episode we'll talk about get to in this episode we'll talk about those things on that podcast awesome those things on that podcast awesome those things on that podcast awesome well thank you D I've been I've been well thank you D I've been I've been well thank you D I've been I've been typing up a list of things that need to typing up a list of things that need to typing up a list of things that need to go in the show notes for this podcast go in the show notes for this podcast go in the show notes for this podcast episode links to sermon spark and uh episode links to sermon spark and uh episode links to sermon spark and uh Claude uh a lot of the conversation Claude uh a lot of the conversation Claude uh a lot of the conversation points that we uh discussed today came points that we uh discussed today came points that we uh discussed today came from from a a blog post that David from from a a blog post that David from from a a blog post that David actually wrote that's on the missional actually wrote that's on the missional actually wrote that's on the missional marketing uh website uh after he marketing uh website uh after he marketing uh website uh after he attended the conference and so make sure attended the conference and so make sure attended the conference and so make sure you check out the show notes of this you check out the show notes of this you check out the show notes of this episode because I got a whole boatload episode because I got a whole boatload episode because I got a whole boatload of links that are in there and of course of links that are in there and of course of links that are in there and of course the um AI for Church's podcast link will the um AI for Church's podcast link will the um AI for Church's podcast link will be in there Cassandra Robinson got that be in there Cassandra Robinson got that be in there Cassandra Robinson got that started for us about five months ago or started for us about five months ago or started for us about five months ago or so and we're transitioning over where so and we're transitioning over where so and we're transitioning over where David is GNA uh pick up as kind of the David is GNA uh pick up as kind of the David is GNA uh pick up as kind of the the lead voice in that uh in that space the lead voice in that uh in that space the lead voice in that uh in that space because he's leading our company in that because he's leading our company in that because he's leading our company in that space and uh we also have a website space and uh we also have a website space and uh we also have a website that's on a subdomain of the missional that's on a subdomain of the missional that's on a subdomain of the missional marketing website it's ai. missional

marketing website it's ai. missional marketing website it's ai. missional marketing.com and there's tons of stuff marketing.com and there's tons of stuff marketing.com and there's tons of stuff uh resources and things that you can uh resources and things that you can uh resources and things that you can access on the ai. missional access on the ai. missional access on the ai. missional marketing.com platform as well so uh marketing.com platform as well so uh marketing.com platform as well so uh David thanks again for joining us for David thanks again for joining us for David thanks again for joining us for those of you who are uh watching on our those of you who are uh watching on our those of you who are uh watching on our YouTube channel uh great looking people YouTube channel uh great looking people YouTube channel uh great looking people here couple of bald guys couple wood here couple of bald guys couple wood here couple of bald guys couple wood glasses and you can pick who's who those glasses and you can pick who's who those glasses and you can pick who's who those of you who are listening online uh if of you who are listening online uh if of you who are listening online uh if you haven't ever subscribed where you're you haven't ever subscribed where you're you haven't ever subscribed where you're listening to the podcast make sure you listening to the podcast make sure you listening to the podcast make sure you do that and you haven't if you haven't do that and you haven't if you haven't do that and you haven't if you haven't ever left us a rating or review uh we'd ever left us a rating or review uh we'd ever left us a rating or review uh we'd love to get your rating in your review love to get your rating in your review love to get your rating in your review especially if it's a five star review especially if it's a five star review especially if it's a five star review that's really what we want if it's less that's really what we want if it's less that's really what we want if it's less than five stars why did you listen this than five stars why did you listen this than five stars why did you listen this far uh if if you got this far and you far uh if if you got this far and you far uh if if you got this far and you don't want to leave a five star review don't want to leave a five star review don't want to leave a five star review I'm surprised that you got this far but I'm surprised that you got this far but I'm surprised that you got this far but you know how the algorithms of the you know how the algorithms of the you know how the algorithms of the interwebs work if uh you leave reviews interwebs work if uh you leave reviews interwebs work if uh you leave reviews and leave comments it helps more people and leave comments it helps more people and leave comments it helps more people find the show so thanks again David find the show so thanks again David find the show so thanks again David thanks for those of you who are thanks for those of you who are thanks for those of you who are listening in and we'll see you next listening in and we'll see you next listening in and we'll see you next time