SEO 101 for Church Leaders | Jason Collier

[Music] [Music] and if the world was how it might be in and if the world was how it might be in and if the world was how it might be in 50 years you wouldn't need to do this 50 years you wouldn't need to do this 50 years you wouldn't need to do this you would just create the content and you would just create the content and you would just create the content and Google would be an Google would be an Google would be an omniscient uh present search engine that omniscient uh present search engine that omniscient uh present search engine that would understand it perfectly no matter would understand it perfectly no matter would understand it perfectly no matter how you presented the content it would how you presented the content it would how you presented the content it would just have no flaws and work the way it just have no flaws and work the way it just have no flaws and work the way it is now Google isn't perfect so you need is now Google isn't perfect so you need is now Google isn't perfect so you need to help it understand what content you to help it understand what content you to help it understand what content you have and that's really what search have and that's really what search have and that's really what search engine optimization is all about so engine optimization is all about so engine optimization is all about so because of that search Eng iation gets a because of that search Eng iation gets a because of that search Eng iation gets a little bit less important over time as little bit less important over time as little bit less important over time as Google gets better but we're still in Google gets better but we're still in Google gets better but we're still in the far from Ideal World where you need the far from Ideal World where you need the far from Ideal World where you need to help Google a lot to get the results to help Google a lot to get the results to help Google a lot to get the results you're looking for welcome to another you're looking for welcome to another you're looking for welcome to another episode of the missional marketing episode of the missional marketing episode of the missional marketing podcast my name is Bart Blair this is podcast my name is Bart Blair this is podcast my name is Bart Blair this is season 4 episode 30 the season 4 episode 30 the season 4 episode 30 the 154th edition of the show thanks for 154th edition of the show thanks for 154th edition of the show thanks for tuning in we know that you have a lot of tuning in we know that you have a lot of tuning in we know that you have a lot of options in terms of the podcast that you options in terms of the podcast that you options in terms of the podcast that you listen to and the fact that you choose listen to and the fact that you choose listen to and the fact that you choose to listen to ours means the world to us to listen to ours means the world to us to listen to ours means the world to us uh we've been producing this podcast uh we've been producing this podcast uh we've been producing this podcast since the spring of 2020 with the goal since the spring of 2020 with the goal since the spring of 2020 with the goal of helping churches grow by leveraging of helping churches grow by leveraging of helping churches grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications and that's what you're Communications and that's what you're Communications and that's what you're aiming to do you're aiming to help your aiming to do you're aiming to help your aiming to do you're aiming to help your church reach more people uh by church reach more people uh by church reach more people uh by leveraging digital content um you've leveraging digital content um you've leveraging digital content um you've come to the right place that's what come to the right place that's what come to the right place that's what we're going to be talking about today uh we're going to be talking about today uh we're going to be talking about today uh if you haven't checked out our archives if you haven't checked out our archives if you haven't checked out our archives maybe you're new to the show make sure maybe you're new to the show make sure maybe you're new to the show make sure that you look back at some of our older that you look back at some of our older that you look back at some of our older podcasts you can do that on our YouTube podcasts you can do that on our YouTube podcasts you can do that on our YouTube channel or on whatever platform you channel or on whatever platform you channel or on whatever platform you listen to your favorite podcasts on U listen to your favorite podcasts on U listen to your favorite podcasts on U we've got like I said 150 plus episodes we've got like I said 150 plus episodes we've got like I said 150 plus episodes of content uh created to really help of content uh created to really help of content uh created to really help people that are in the church people that are in the church people that are in the church Communications and marketing space be

Communications and marketing space be Communications and marketing space be super effective at what they're doing super effective at what they're doing super effective at what they're doing and you have if you haven't ever clicked and you have if you haven't ever clicked and you have if you haven't ever clicked over to the missional marketing website over to the missional marketing website over to the missional marketing website we invite you to do that missional we invite you to do that missional we invite you to do that missional marketing.com uh we've got a Blog we've marketing.com uh we've got a Blog we've marketing.com uh we've got a Blog we've got all kinds of Articles and all kinds got all kinds of Articles and all kinds got all kinds of Articles and all kinds of things um that will help you as a of things um that will help you as a of things um that will help you as a practitioner in the marketing and the practitioner in the marketing and the practitioner in the marketing and the communication space for your church and communication space for your church and communication space for your church and uh you know if you're a partner Church uh you know if you're a partner Church uh you know if you're a partner Church to missional marketing we want to thank to missional marketing we want to thank to missional marketing we want to thank you for being a partner with us as well you for being a partner with us as well you for being a partner with us as well as listening to the show if you've never as listening to the show if you've never as listening to the show if you've never actually engaged with missional actually engaged with missional actually engaged with missional marketing and um sought out the types of marketing and um sought out the types of marketing and um sought out the types of things that we can do to help churches things that we can do to help churches things that we can do to help churches leverage their digital platforms make leverage their digital platforms make leverage their digital platforms make sure that you reach out we'd love to set sure that you reach out we'd love to set sure that you reach out we'd love to set up a call and just kind of do an up a call and just kind of do an up a call and just kind of do an exploratory conversation about uh what exploratory conversation about uh what exploratory conversation about uh what kinds of things we're doing for other kinds of things we're doing for other kinds of things we're doing for other churches that might also benefit your churches that might also benefit your churches that might also benefit your church um meanwhile this podcast is free church um meanwhile this podcast is free church um meanwhile this podcast is free there's no cost for this we want to there's no cost for this we want to there's no cost for this we want to produce this content for you uh to be produce this content for you uh to be produce this content for you uh to be helpful and I think that you're going to helpful and I think that you're going to helpful and I think that you're going to find this episode in particular to be find this episode in particular to be find this episode in particular to be helpful at least I hope you will uh helpful at least I hope you will uh helpful at least I hope you will uh before I introduce our interview today before I introduce our interview today before I introduce our interview today I want to tell you about an event that I want to tell you about an event that I want to tell you about an event that we have coming up on May 16th uh in Lake we have coming up on May 16th uh in Lake we have coming up on May 16th uh in Lake Forest Illinois if you happen to list Forest Illinois if you happen to list Forest Illinois if you happen to list live in the uh greater Chicago area and live in the uh greater Chicago area and live in the uh greater Chicago area and you're listening to this in real time uh you're listening to this in real time uh you're listening to this in real time uh we're going to be having a church we're going to be having a church we're going to be having a church Communications Road show uh called Communications Road show uh called Communications Road show uh called Thrive and revive uh that's going to be Thrive and revive uh that's going to be Thrive and revive uh that's going to be hosted at Christ Church in Lake Forest hosted at Christ Church in Lake Forest hosted at Christ Church in Lake Forest Click over to church communications.com Click over to church communications.com Click over to church communications.com look for the information about the look for the information about the look for the information about the traveling Road Show and uh you can get traveling Road Show and uh you can get traveling Road Show and uh you can get all the details that you need about uh all the details that you need about uh all the details that you need about uh registering for that event we hope that registering for that event we hope that registering for that event we hope that you'll show up and join us I will be you'll show up and join us I will be you'll show up and join us I will be there um my colleague Kim Charlton will there um my colleague Kim Charlton will there um my colleague Kim Charlton will be there a few of other team members

be there a few of other team members be there a few of other team members from church Communications and for from church Communications and for from church Communications and for missional marketing uh doing some missional marketing uh doing some missional marketing uh doing some workshops some seminars some training workshops some seminars some training workshops some seminars some training some relationship building uh with some relationship building uh with some relationship building uh with church Communications directors from church Communications directors from church Communications directors from around the greater Chicago area uh we around the greater Chicago area uh we around the greater Chicago area uh we would love to see you there again you would love to see you there again you would love to see you there again you can find out more information at church can find out more information at church can find out more information at church communications.com well today's episode communications.com well today's episode communications.com well today's episode is one that um I'm just going to tell is one that um I'm just going to tell is one that um I'm just going to tell you straight up I'm quite passionate you straight up I'm quite passionate you straight up I'm quite passionate about glad that we got this on the about glad that we got this on the about glad that we got this on the calendar and glad we get to share this calendar and glad we get to share this calendar and glad we get to share this with you to today uh a little bit of with you to today uh a little bit of with you to today uh a little bit of background I was having a conversation background I was having a conversation background I was having a conversation uh with some friends of mine who were uh with some friends of mine who were uh with some friends of mine who were doing some marketing work for another doing some marketing work for another doing some marketing work for another friend of mine uh not related to a friend of mine uh not related to a friend of mine uh not related to a church but to another business and they church but to another business and they church but to another business and they came to me and and told me that um this came to me and and told me that um this came to me and and told me that um this business had hired a company uh to do business had hired a company uh to do business had hired a company uh to do some SEO work for this business and they some SEO work for this business and they some SEO work for this business and they really honestly were a little bit really honestly were a little bit really honestly were a little bit concerned that maybe they were paying concerned that maybe they were paying concerned that maybe they were paying this company more than they should have this company more than they should have this company more than they should have been or that they were paying the been or that they were paying the been or that they were paying the company to do work that maybe the company to do work that maybe the company to do work that maybe the company wasn't actually doing the truth company wasn't actually doing the truth company wasn't actually doing the truth is they didn't know enough about SEO or is they didn't know enough about SEO or is they didn't know enough about SEO or search engine optimization to really search engine optimization to really search engine optimization to really even be able to tell whether or not they even be able to tell whether or not they even be able to tell whether or not they were getting good value for what they were getting good value for what they were getting good value for what they were doing and as I've had many many were doing and as I've had many many were doing and as I've had many many conversations with many churches I conversations with many churches I conversations with many churches I realized that well my friends were not realized that well my friends were not realized that well my friends were not in a unique situation a lot of churches in a unique situation a lot of churches in a unique situation a lot of churches a lot of church leaders have some of the a lot of church leaders have some of the a lot of church leaders have some of the same questions in fact I've I've talked same questions in fact I've I've talked same questions in fact I've I've talked to many churches who have told me that to many churches who have told me that to many churches who have told me that they have hired a company or are working they have hired a company or are working they have hired a company or are working with another partner uh to work on their with another partner uh to work on their with another partner uh to work on their SEO um and then when we start to do a SEO um and then when we start to do a SEO um and then when we start to do a little bit of a deeper dive there I little bit of a deeper dive there I little bit of a deeper dive there I realize I that even the person that I'm realize I that even the person that I'm realize I that even the person that I'm talking to doesn't necessarily talking to doesn't necessarily talking to doesn't necessarily understand a lot of the technical understand a lot of the technical understand a lot of the technical aspects of of SEO so how do you know if

aspects of of SEO so how do you know if aspects of of SEO so how do you know if you're hiring a company to do SEO work you're hiring a company to do SEO work you're hiring a company to do SEO work for you search engine optimization how for you search engine optimization how for you search engine optimization how do you know that they know what they're do you know that they know what they're do you know that they know what they're doing how do you know that they're doing how do you know that they're doing how do you know that they're delivering on what they promise how do delivering on what they promise how do delivering on what they promise how do you know that you're getting getting you know that you're getting getting you know that you're getting getting good value for the money that you're good value for the money that you're good value for the money that you're spending and so today what we're going spending and so today what we're going spending and so today what we're going to do is we're just calling this uh SEO to do is we're just calling this uh SEO to do is we're just calling this uh SEO 101 for church leaders we want to help 101 for church leaders we want to help 101 for church leaders we want to help educate you as a church leader on how educate you as a church leader on how educate you as a church leader on how search engine optimization works and we search engine optimization works and we search engine optimization works and we have a team member who was a perfect have a team member who was a perfect have a team member who was a perfect guest to bring on to the show his name guest to bring on to the show his name guest to bring on to the show his name is Jason Collier he's the senior is Jason Collier he's the senior is Jason Collier he's the senior developer for missional marketing if you developer for missional marketing if you developer for missional marketing if you are an OG with the missional marketing are an OG with the missional marketing are an OG with the missional marketing team there's a possibility that you've team there's a possibility that you've team there's a possibility that you've seen Jason's email on things he works a seen Jason's email on things he works a seen Jason's email on things he works a lot behind the scenes as a lot of the lot behind the scenes as a lot of the lot behind the scenes as a lot of the technical people on our team do but and technical people on our team do but and technical people on our team do but and I know he's not particularly always I know he's not particularly always I know he's not particularly always comfortable with this but he's really an comfortable with this but he's really an comfortable with this but he's really an excellent teacher um I've learned a ton excellent teacher um I've learned a ton excellent teacher um I've learned a ton from him I know most of the people in from him I know most of the people in from him I know most of the people in our team have leaned into him for our team have leaned into him for our team have leaned into him for technical expertise and so we decided to technical expertise and so we decided to technical expertise and so we decided to bring Jason Collier onto the show uh to bring Jason Collier onto the show uh to bring Jason Collier onto the show uh to have a conversation about the basics of have a conversation about the basics of have a conversation about the basics of search engine optimization and how search engine optimization and how search engine optimization and how churches can leverage better SEO and churches can leverage better SEO and churches can leverage better SEO and also to Simply know how if you're going also to Simply know how if you're going also to Simply know how if you're going to Outsource your SEO Services how to to Outsource your SEO Services how to to Outsource your SEO Services how to know if you're working with someone know if you're working with someone know if you're working with someone who's qualified and capable of doing uh who's qualified and capable of doing uh who's qualified and capable of doing uh what they're saying that they're going what they're saying that they're going what they're saying that they're going to do uh as it turns out this is to do uh as it turns out this is to do uh as it turns out this is probably going to be part one of a probably going to be part one of a probably going to be part one of a two-part or three-part or four-part uh two-part or three-part or four-part uh two-part or three-part or four-part uh podcast episode series but here's one podcast episode series but here's one podcast episode series but here's one that hopefully get your feet wet in the that hopefully get your feet wet in the that hopefully get your feet wet in the world of search engine optimization so world of search engine optimization so world of search engine optimization so without any further delay uh here's

without any further delay uh here's without any further delay uh here's Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional marketing and our interview with Jason marketing and our interview with Jason marketing and our interview with Jason Collier also for missional Collier also for missional Collier also for missional marketing well I am super pumped to have marketing well I am super pumped to have marketing well I am super pumped to have uh he's not really a guest because he's uh he's not really a guest because he's uh he's not really a guest because he's a member of our family uh Jason Collier a member of our family uh Jason Collier a member of our family uh Jason Collier on the show Jay how you doing I'm doing on the show Jay how you doing I'm doing on the show Jay how you doing I'm doing well thanks for having me I think it's well thanks for having me I think it's well thanks for having me I think it's the first time I've been on the the first time I've been on the the first time I've been on the missional marketing podcast I've been on missional marketing podcast I've been on missional marketing podcast I've been on thei podcast and the church thei podcast and the church thei podcast and the church Communications now maybe X podcast but Communications now maybe X podcast but Communications now maybe X podcast but uh not this one so glad to be here oh uh not this one so glad to be here oh uh not this one so glad to be here oh but you have actually been on the but you have actually been on the but you have actually been on the missional marketing podcast because I missional marketing podcast because I missional marketing podcast because I repurposed your interview on the AI for repurposed your interview on the AI for repurposed your interview on the AI for churches podcast for the missional churches podcast for the missional churches podcast for the missional marketing podcast so there's a really marketing podcast so there's a really marketing podcast so there's a really good chance that people who heard that good chance that people who heard that good chance that people who heard that episode have heard your voice before episode have heard your voice before episode have heard your voice before you're not a I'm happy to return then you're not a I'm happy to return then you're not a I'm happy to return then yeah thanks for being back on the show yeah thanks for being back on the show yeah thanks for being back on the show yeah I I am so excited for our audience yeah I I am so excited for our audience yeah I I am so excited for our audience to to hear from you I I gotta tell you to to hear from you I I gotta tell you to to hear from you I I gotta tell you I'm just goingon to say this to I'm just goingon to say this to I'm just goingon to say this to everybody most of what I know about Su everybody most of what I know about Su everybody most of what I know about Su if you've ever heard me talk about it or if you've ever heard me talk about it or if you've ever heard me talk about it or just anything in general a lot of it just anything in general a lot of it just anything in general a lot of it comes from this gentleman right here comes from this gentleman right here comes from this gentleman right here Jason Collier uh he's a highly valued Jason Collier uh he's a highly valued Jason Collier uh he's a highly valued member of our team and he knows a lot member of our team and he knows a lot member of our team and he knows a lot about a lot of things and you know a lot about a lot of things and you know a lot about a lot of things and you know a lot of us are just kind of like we know a of us are just kind of like we know a of us are just kind of like we know a little bit about little bit about little bit about everything Jason Goes deep he knows a everything Jason Goes deep he knows a everything Jason Goes deep he knows a lot about everything so I'm really lot about everything so I'm really lot about everything so I'm really pumped to talk to you guys and have pumped to talk to you guys and have pumped to talk to you guys and have Jason on here today because we're going Jason on here today because we're going Jason on here today because we're going to go into a topic that many of us we to go into a topic that many of us we to go into a topic that many of us we all need to know about this and I think all need to know about this and I think all need to know about this and I think there's a lot of misconceptions about there's a lot of misconceptions about there's a lot of misconceptions about what we're going to talk about that some what we're going to talk about that some what we're going to talk about that some people say they know but they really

people say they know but they really people say they know but they really don't know or they've been duped into don't know or they've been duped into don't know or they've been duped into being taught something that isn't being taught something that isn't being taught something that isn't exactly accurate and so today our our exactly accurate and so today our our exactly accurate and so today our our title is going to be about is SEO 101 title is going to be about is SEO 101 title is going to be about is SEO 101 for church leaders and so Jason before for church leaders and so Jason before for church leaders and so Jason before we kind of dive into this deep awesome we kind of dive into this deep awesome we kind of dive into this deep awesome content just give us a little bit about content just give us a little bit about content just give us a little bit about you your role and uh bring everybody up you your role and uh bring everybody up you your role and uh bring everybody up to to to speed yeah so I'm a software developer speed yeah so I'm a software developer speed yeah so I'm a software developer by trade I have a software engineering by trade I have a software engineering by trade I have a software engineering degree so I spend uh a lot of my time degree so I spend uh a lot of my time degree so I spend uh a lot of my time working on proprietary development working on proprietary development working on proprietary development projects that we do at missional projects that we do at missional projects that we do at missional marketing but in addition to that uh I marketing but in addition to that uh I marketing but in addition to that uh I work on Church websites that we build I work on Church websites that we build I work on Church websites that we build I work on our own website uh I helped work on our own website uh I helped work on our own website uh I helped develop our local SEO product many many develop our local SEO product many many develop our local SEO product many many years ago probably going on six seven years ago probably going on six seven years ago probably going on six seven years ago now um and I help uh do a lot years ago now um and I help uh do a lot years ago now um and I help uh do a lot of optimization on Church websites uh of optimization on Church websites uh of optimization on Church websites uh for search engines so I get to wear a for search engines so I get to wear a for search engines so I get to wear a lot of different hats uh just by lot of different hats uh just by lot of different hats uh just by necessity and uh yeah I've I've been necessity and uh yeah I've I've been necessity and uh yeah I've I've been here for about six years now I think six here for about six years now I think six here for about six years now I think six seven years so it's it's uh been a wild seven years so it's it's uh been a wild seven years so it's it's uh been a wild and crazy trip yeah yeah it's been fun and crazy trip yeah yeah it's been fun and crazy trip yeah yeah it's been fun to really help impact churches and Jason to really help impact churches and Jason to really help impact churches and Jason has a servant leader heart you ask him a has a servant leader heart you ask him a has a servant leader heart you ask him a question you don't just get a a vague question you don't just get a a vague question you don't just get a a vague you get a detailed answer and he's put a you get a detailed answer and he's put a you get a detailed answer and he's put a lot of thought into his aners so uh we lot of thought into his aners so uh we lot of thought into his aners so uh we got the right guy guy on the microphone got the right guy guy on the microphone got the right guy guy on the microphone today talking about SEO for sure you you today talking about SEO for sure you you today talking about SEO for sure you you might you might notice that Mr CER has a might you might notice that Mr CER has a might you might notice that Mr CER has a A peculiar accent because he does come

A peculiar accent because he does come A peculiar accent because he does come to us from north of the Border uh he is to us from north of the Border uh he is to us from north of the Border uh he is Canadian lives in the land of of Canada Canadian lives in the land of of Canada Canadian lives in the land of of Canada he is actually one of in Canada they he is actually one of in Canada they he is actually one of in Canada they refer to this as the brain drain where refer to this as the brain drain where refer to this as the brain drain where all of the smartest people in Canada all of the smartest people in Canada all of the smartest people in Canada leave Canada and come to the United leave Canada and come to the United leave Canada and come to the United States to work now Jason hasn't States to work now Jason hasn't States to work now Jason hasn't physically left Canada but he's doing a physically left Canada but he's doing a physically left Canada but he's doing a lot of his work uh in the United States lot of his work uh in the United States lot of his work uh in the United States for uh for American churches and maybe for uh for American churches and maybe for uh for American churches and maybe some we have a few Canadian Church some we have a few Canadian Church some we have a few Canadian Church clients but sorry I hope that's not clients but sorry I hope that's not clients but sorry I hope that's not offensive to you Jason but that's truth offensive to you Jason but that's truth offensive to you Jason but that's truth that just is how it is it is how it is that just is how it is it is how it is that just is how it is it is how it is yeah get paid in USD so it yeah get paid in USD so it yeah get paid in USD so it uh there you go the exchange rate is is uh there you go the exchange rate is is uh there you go the exchange rate is is beneficial it is a real bonus isn't beneficial it is a real bonus isn't beneficial it is a real bonus isn't it well take a hey Jason just take a it well take a hey Jason just take a it well take a hey Jason just take a second because there are a lot of people second because there are a lot of people second because there are a lot of people are going I I have no I've heard the are going I I have no I've heard the are going I I have no I've heard the term SEO what are you talking about sure term SEO what are you talking about sure term SEO what are you talking about sure so uh SEO stands for search engine so uh SEO stands for search engine so uh SEO stands for search engine optimization and it is a field that in optimization and it is a field that in optimization and it is a field that in an ideal world would not exist so uh I an ideal world would not exist so uh I an ideal world would not exist so uh I probably don't have to explain what a probably don't have to explain what a probably don't have to explain what a search engine is but think of Google search engine is but think of Google search engine is but think of Google you're looking for something you type it you're looking for something you type it you're looking for something you type it in Google and Google tries to do the in Google and Google tries to do the in Google and Google tries to do the best job it can to find whatever it is best job it can to find whatever it is best job it can to find whatever it is you're looking for so search engine you're looking for so search engine you're looking for so search engine optimization is the practice of whatever optimization is the practice of whatever optimization is the practice of whatever content you have be it your Church content you have be it your Church content you have be it your Church website or your church Google business website or your church Google business website or your church Google business profile or any other online assets you profile or any other online assets you profile or any other online assets you may have uh you're trying to optimize may have uh you're trying to optimize may have uh you're trying to optimize those in such a way that Google can uh those in such a way that Google can uh those in such a way that Google can uh both understand it and also kind of get both understand it and also kind of get both understand it and also kind of get the buy whatever you're selling I the buy whatever you're selling I the buy whatever you're selling I suppose so to sell yourself to Google is suppose so to sell yourself to Google is suppose so to sell yourself to Google is really the the goal of search engine really the the goal of search engine really the the goal of search engine optimization um and if the world was how

optimization um and if the world was how optimization um and if the world was how it might be in 50 years you wouldn't it might be in 50 years you wouldn't it might be in 50 years you wouldn't need to do this you would just create need to do this you would just create need to do this you would just create the content and Google would be an the content and Google would be an the content and Google would be an omniscient uh present search engine that omniscient uh present search engine that omniscient uh present search engine that would understand it perfectly no matter would understand it perfectly no matter would understand it perfectly no matter how you presented the content it would how you presented the content it would how you presented the content it would just have no flaws and work the way it just have no flaws and work the way it just have no flaws and work the way it is now Google isn't perfect so you need is now Google isn't perfect so you need is now Google isn't perfect so you need to help it understand what cont content to help it understand what cont content to help it understand what cont content you have and that's really what search you have and that's really what search you have and that's really what search engine optimization is all about so engine optimization is all about so engine optimization is all about so because of that search engine because of that search engine because of that search engine optimization gets a little bit less optimization gets a little bit less optimization gets a little bit less important over time as Google gets important over time as Google gets important over time as Google gets better but we're still in the far from better but we're still in the far from better but we're still in the far from Ideal World where you need to help Ideal World where you need to help Ideal World where you need to help Google a lot to get the results you're Google a lot to get the results you're Google a lot to get the results you're looking for wow okay I I learned looking for wow okay I I learned looking for wow okay I I learned something there okay now to my knowledge something there okay now to my knowledge something there okay now to my knowledge that you've taught me there's two types that you've taught me there's two types that you've taught me there's two types of SEO will you explain the difference of SEO will you explain the difference of SEO will you explain the difference between local and then between local and then between local and then organic sure so so organic sure so so organic sure so so um once again going back to the ideal um once again going back to the ideal um once again going back to the ideal world or kind of the the highest level world or kind of the the highest level world or kind of the the highest level there really only is the one type of SEO there really only is the one type of SEO there really only is the one type of SEO which is just SEO but people like to which is just SEO but people like to which is just SEO but people like to break it down that way in the SEO space break it down that way in the SEO space break it down that way in the SEO space because it kind of makes it simpler so because it kind of makes it simpler so because it kind of makes it simpler so local SEO is the practice of optimizing local SEO is the practice of optimizing local SEO is the practice of optimizing for local search results and when I say for local search results and when I say for local search results and when I say a local search result uh if you type a a local search result uh if you type a a local search result uh if you type a search into Google let's just say church search into Google let's just say church search into Google let's just say church near me uh the first thing Google does near me uh the first thing Google does near me uh the first thing Google does is it tries to understand uh what it is is it tries to understand uh what it is is it tries to understand uh what it is you're looking for and if what it is you're looking for and if what it is you're looking for and if what it is you're looking for um you know if it you're looking for um you know if it you're looking for um you know if it matters your distance to a location are matters your distance to a location are matters your distance to a location are you looking for a place or are you you looking for a place or are you you looking for a place or are you looking for like you know a recipe of

looking for like you know a recipe of looking for like you know a recipe of how to make really good pizza if you're how to make really good pizza if you're how to make really good pizza if you're looking for a place like a church looking for a place like a church looking for a place like a church location matters if you're looking for a location matters if you're looking for a location matters if you're looking for a really good recipe for pizza location really good recipe for pizza location really good recipe for pizza location doesn't matter so all search results in doesn't matter so all search results in doesn't matter so all search results in Google can be classified as either a Google can be classified as either a Google can be classified as either a local search result or what we call an local search result or what we call an local search result or what we call an organic search result which is a little organic search result which is a little organic search result which is a little bit mislead because if you looked into bit mislead because if you looked into bit mislead because if you looked into organic traffic in Google analytics you organic traffic in Google analytics you organic traffic in Google analytics you would see just everything that comes would see just everything that comes would see just everything that comes from Google that isn't a paid from Google that isn't a paid from Google that isn't a paid advertisement right so it's kind of a advertisement right so it's kind of a advertisement right so it's kind of a bad uh categorization that way or at bad uh categorization that way or at bad uh categorization that way or at least counterintuitive but the big split least counterintuitive but the big split least counterintuitive but the big split there is local search results which is there is local search results which is there is local search results which is the local pack which I'm sure you've the local pack which I'm sure you've the local pack which I'm sure you've talked about on the podcast before and talked about on the podcast before and talked about on the podcast before and Google Maps or everything else that Google Maps or everything else that Google Maps or everything else that you'd see just in the search results you'd see just in the search results you'd see just in the search results below that local pack just the the below that local pack just the the below that local pack just the the typical uh Google search results that typical uh Google search results that typical uh Google search results that you'd be familiar with those would be you'd be familiar with those would be you'd be familiar with those would be the quote unquote organic search results the quote unquote organic search results the quote unquote organic search results um so in the scope of SEO then local SEO um so in the scope of SEO then local SEO um so in the scope of SEO then local SEO are the practices that are mostly are the practices that are mostly are the practices that are mostly targeted to affect those local search targeted to affect those local search targeted to affect those local search results meaning Google Maps and the results meaning Google Maps and the results meaning Google Maps and the local pack an organic SEO are the local pack an organic SEO are the local pack an organic SEO are the practices that are more tailored to practices that are more tailored to practices that are more tailored to impact the other search results the impact the other search results the impact the other search results the things that aren't local okay so I think things that aren't local okay so I think things that aren't local okay so I think for today's conversation we're going to for today's conversation we're going to for today's conversation we're going to talk about that organic because we do talk about that organic because we do talk about that organic because we do have a lot of podcasts and a lot of have a lot of podcasts and a lot of have a lot of podcasts and a lot of stuff on missal marketing.com around stuff on missal marketing.com around stuff on missal marketing.com around local SEO and if you you know church if local SEO and if you you know church if local SEO and if you you know church if you ever want to have a conversation you ever want to have a conversation you ever want to have a conversation with Bart and myself about local SEO be with Bart and myself about local SEO be with Bart and myself about local SEO be glad to have that let's talk about glad to have that let's talk about glad to have that let's talk about organic because often um and and Bart organic because often um and and Bart organic because often um and and Bart was bringing this up earlier sometimes

was bringing this up earlier sometimes was bringing this up earlier sometimes if you're building your website right or if you're building your website right or if you're building your website right or you're gonna hire somebody to build your you're gonna hire somebody to build your you're gonna hire somebody to build your website and it's always said well we got website and it's always said well we got website and it's always said well we got to make sure we SEO it you know that to make sure we SEO it you know that to make sure we SEO it you know that phrase gets used a lot in different uh phrase gets used a lot in different uh phrase gets used a lot in different uh different conversations and somebody different conversations and somebody different conversations and somebody will say oh I I can SEO your website you will say oh I I can SEO your website you will say oh I I can SEO your website you need to know what that mean so let's need to know what that mean so let's need to know what that mean so let's spend the rest of our time talking about spend the rest of our time talking about spend the rest of our time talking about that onpage or organic SEO what does that onpage or organic SEO what does that onpage or organic SEO what does what does that mean and so some of the what does that mean and so some of the what does that mean and so some of the best practices for for that so just if best practices for for that so just if best practices for for that so just if you wouldn't mind just diving into what you wouldn't mind just diving into what you wouldn't mind just diving into what are some of the best practices when it are some of the best practices when it are some of the best practices when it comes to SEO in your website and I know comes to SEO in your website and I know comes to SEO in your website and I know that's a really open question exactly that's a really open question exactly that's a really open question exactly that's a long list but fortunately I that's a long list but fortunately I that's a long list but fortunately I have notes breaking all that out so I have notes breaking all that out so I have notes breaking all that out so I can I can start going down that list um can I can start going down that list um can I can start going down that list um sure so when we're talking about the SEO sure so when we're talking about the SEO sure so when we're talking about the SEO that occurred on your Church website um that occurred on your Church website um that occurred on your Church website um that starts with what we call technical that starts with what we call technical that starts with what we call technical SEO which is things like uh making sure SEO which is things like uh making sure SEO which is things like uh making sure that first of all the search engine is that first of all the search engine is that first of all the search engine is able to crawl and find all the content able to crawl and find all the content able to crawl and find all the content you have so making sure you don't have you have so making sure you don't have you have so making sure you don't have broken links making sure that the broken links making sure that the broken links making sure that the content that um is the most important content that um is the most important content that um is the most important content is linked in such a way that content is linked in such a way that content is linked in such a way that it's clear to Google that it's the most it's clear to Google that it's the most it's clear to Google that it's the most important content like it's the the top important content like it's the the top important content like it's the the top level of your menus things of that level of your menus things of that level of your menus things of that nature it also encompasses nature it also encompasses nature it also encompasses uh things like performance so if you're uh things like performance so if you're uh things like performance so if you're s's loading really really slow that s's loading really really slow that s's loading really really slow that creates a bad user experience and people creates a bad user experience and people creates a bad user experience and people are not going to want to spend time on are not going to want to spend time on are not going to want to spend time on the website and Google's going to figure the website and Google's going to figure the website and Google's going to figure that out and say okay then I'm not going that out and say okay then I'm not going that out and say okay then I'm not going to send people to that website uh by the to send people to that website uh by the to send people to that website uh by the same nature of user experience there's

same nature of user experience there's same nature of user experience there's uh mobile experience so if your if your uh mobile experience so if your if your uh mobile experience so if your if your site isn't site isn't site isn't um well optimized for mobile like just um well optimized for mobile like just um well optimized for mobile like just what every site now it is mobile what every site now it is mobile what every site now it is mobile responsive right but not every site responsive right but not every site responsive right but not every site necessarily has a really good mobile necessarily has a really good mobile necessarily has a really good mobile experience uh so if Google experience uh so if Google experience uh so if Google picks up trends that users on mobile are picks up trends that users on mobile are picks up trends that users on mobile are bouncing from your site really really bouncing from your site really really bouncing from your site really really frequently that they aren't having a frequently that they aren't having a frequently that they aren't having a good experience there then uh Google's good experience there then uh Google's good experience there then uh Google's going to be hesitant to show your site going to be hesitant to show your site going to be hesitant to show your site to mobile users so um the technical side to mobile users so um the technical side to mobile users so um the technical side is really making sure Google can find is really making sure Google can find is really making sure Google can find everything and making sure that people everything and making sure that people everything and making sure that people who go there are having a good who go there are having a good who go there are having a good experience um so that's kind of the experience um so that's kind of the experience um so that's kind of the first pillar of organic SEO which leads first pillar of organic SEO which leads first pillar of organic SEO which leads us connected into the next pillar but us connected into the next pillar but us connected into the next pillar but before we before we jump there this is before we before we jump there this is before we before we jump there this is the side if if you're hiring a company the side if if you're hiring a company the side if if you're hiring a company to build your website this is the kind to build your website this is the kind to build your website this is the kind of stuff that they should be covering of stuff that they should be covering of stuff that they should be covering for sure right like they should make for sure right like they should make for sure right like they should make sure it loads fast they should make sure sure it loads fast they should make sure sure it loads fast they should make sure internal linking is good and uh they internal linking is good and uh they internal linking is good and uh they should make sure that it's well mobile should make sure that it's well mobile should make sure that it's well mobile optimized so there's kind of no excuse optimized so there's kind of no excuse optimized so there's kind of no excuse for a company that says they're going to for a company that says they're going to for a company that says they're going to build you a new website to not be build you a new website to not be build you a new website to not be delivering on that even if they're not delivering on that even if they're not delivering on that even if they're not claiming their SEO experts that's just claiming their SEO experts that's just claiming their SEO experts that's just kind of fundamental like they should be kind of fundamental like they should be kind of fundamental like they should be delivering that period um so if you're delivering that period um so if you're delivering that period um so if you're building a new website make sure that building a new website make sure that building a new website make sure that they're prepared to deliver that and they're prepared to deliver that and they're prepared to deliver that and make sure that they do yeah yeah that's make sure that they do yeah yeah that's make sure that they do yeah yeah that's a really good point it's kind of like a really good point it's kind of like a really good point it's kind of like it's it's really the foundation of it's it's really the foundation of it's it's really the foundation of everything else right because if you everything else right because if you everything else right because if you don't if you don't kind of punch those don't if you don't kind of punch those don't if you don't kind of punch those little uh buttons or you don't check off little uh buttons or you don't check off little uh buttons or you don't check off those boxes everything else that you those boxes everything else that you those boxes everything else that you build on top of the website is really

build on top of the website is really build on top of the website is really kind of a moot point at that point if kind of a moot point at that point if kind of a moot point at that point if your website does not play well with your website does not play well with your website does not play well with Google or the other or browsers or the Google or the other or browsers or the Google or the other or browsers or the search engines really I mean a lot of search engines really I mean a lot of search engines really I mean a lot of what you're talking about there is is what you're talking about there is is what you're talking about there is is even just browser use right low low even just browser use right low low even just browser use right low low speed and and um mo mobile um speed and and um mo mobile um speed and and um mo mobile um optimization optimization optimization those are you know certainly key points those are you know certainly key points those are you know certainly key points let me ask you a question before we move let me ask you a question before we move let me ask you a question before we move on to the other piece if I'm having a on to the other piece if I'm having a on to the other piece if I'm having a conversation with a company that is conversation with a company that is conversation with a company that is proposing to build a website or revamp proposing to build a website or revamp proposing to build a website or revamp my website or help me with SEO on these my website or help me with SEO on these my website or help me with SEO on these technical Things Are there specific technical Things Are there specific technical Things Are there specific questions that I should be asking them questions that I should be asking them questions that I should be asking them how would I frame those questions to how would I frame those questions to how would I frame those questions to know that they have covered the bases on know that they have covered the bases on know that they have covered the bases on those those those issues oh that's a good question so in issues oh that's a good question so in issues oh that's a good question so in terms of technical SEO specifically I terms of technical SEO specifically I terms of technical SEO specifically I would almost hope you could take those would almost hope you could take those would almost hope you could take those for granted but rather than ask them the for granted but rather than ask them the for granted but rather than ask them the question what I would do is I would look question what I would do is I would look question what I would do is I would look at their portfolio and I would see if at their portfolio and I would see if at their portfolio and I would see if those sites load fast and I would see if those sites load fast and I would see if those sites load fast and I would see if uh you know what those sites look like uh you know what those sites look like uh you know what those sites look like on mobile and kind of you know audit on mobile and kind of you know audit on mobile and kind of you know audit those yourself just to make sure that those yourself just to make sure that those yourself just to make sure that they're able to deliver on those on they're able to deliver on those on they're able to deliver on those on those kind of fundamental things because those kind of fundamental things because those kind of fundamental things because I think if you asked a question the I think if you asked a question the I think if you asked a question the answer is just going to be yes um answer is just going to be yes um answer is just going to be yes um because a no would be such a red flag because a no would be such a red flag because a no would be such a red flag that if they ever answered no to those that if they ever answered no to those that if they ever answered no to those questions they'd never get any business questions they'd never get any business questions they'd never get any business so you wouldn't be talking to them so you wouldn't be talking to them so you wouldn't be talking to them anyway good point um but I think there anyway good point um but I think there anyway good point um but I think there are going to be some questions for some are going to be some questions for some are going to be some questions for some of the the later pieces here that we'll of the the later pieces here that we'll of the the later pieces here that we'll definitely want them to ask uh which definitely want them to ask uh which definitely want them to ask uh which maybe we can kind of move on to the the maybe we can kind of move on to the the maybe we can kind of move on to the the second pillar which would really be the second pillar which would really be the second pillar which would really be the onpage SEO which is probably the stuff onpage SEO which is probably the stuff onpage SEO which is probably the stuff that you're a little bit familiar with that you're a little bit familiar with that you're a little bit familiar with already which is um the metadata the already which is um the metadata the already which is um the metadata the things like uh the browser title The

things like uh the browser title The things like uh the browser title The Meta description the H1 headings and Meta description the H1 headings and Meta description the H1 headings and just all how you're framing your content just all how you're framing your content just all how you're framing your content to make it easy to understand for Google to make it easy to understand for Google to make it easy to understand for Google what the content is about and what kind what the content is about and what kind what the content is about and what kind of keywords you should be ranking for um of keywords you should be ranking for um of keywords you should be ranking for um so that's an area where so that's an area where so that's an area where while it is quite fundamental we see a while it is quite fundamental we see a while it is quite fundamental we see a lot of church websites that have high lot of church websites that have high lot of church websites that have high value pages with no metad descriptions value pages with no metad descriptions value pages with no metad descriptions like someone just never took the time to like someone just never took the time to like someone just never took the time to do it it's a simple thing to do is a do it it's a simple thing to do is a do it it's a simple thing to do is a really important thing to do and they really important thing to do and they really important thing to do and they just didn't do it um and this also goes just didn't do it um and this also goes just didn't do it um and this also goes into whether or not you have the content into whether or not you have the content into whether or not you have the content to begin with as well so that probably to begin with as well so that probably to begin with as well so that probably isn't as much up to the company that's isn't as much up to the company that's isn't as much up to the company that's building the website as it is for your building the website as it is for your building the website as it is for your church but if you want to be ranking for church but if you want to be ranking for church but if you want to be ranking for certain keywords you need to have certain keywords you need to have certain keywords you need to have content about those things um like if content about those things um like if content about those things um like if your church has a marriage Ministry or your church has a marriage Ministry or your church has a marriage Ministry or marriage celing Ministry let's say that marriage celing Ministry let's say that marriage celing Ministry let's say that you offer do you have a bunch of content you offer do you have a bunch of content you offer do you have a bunch of content about it on your website if the answer about it on your website if the answer about it on your website if the answer is no then you're probably not going to is no then you're probably not going to is no then you're probably not going to show up in searches for for marriage show up in searches for for marriage show up in searches for for marriage counseling so um you have to have the counseling so um you have to have the counseling so um you have to have the content and then either your web team or content and then either your web team or content and then either your web team or the company that's building your website the company that's building your website the company that's building your website has to do a good job of optimizing that has to do a good job of optimizing that has to do a good job of optimizing that content uh for the keywords that are content uh for the keywords that are content uh for the keywords that are relevant which um might require keyword relevant which um might require keyword relevant which um might require keyword research you might have to uh dive into research you might have to uh dive into research you might have to uh dive into Google tools to find out what keywords Google tools to find out what keywords Google tools to find out what keywords people are searching for on that topic people are searching for on that topic people are searching for on that topic and then optimize around that um but and then optimize around that um but and then optimize around that um but yeah we find a lot of church websites yeah we find a lot of church websites yeah we find a lot of church websites haven't really done anything in that haven't really done anything in that haven't really done anything in that regard it's regard it's regard it's just yeah you know um Let me let me ask just yeah you know um Let me let me ask just yeah you know um Let me let me ask you let me piggy back on that and ask you let me piggy back on that and ask you let me piggy back on that and ask you a question because uh back when I you a question because uh back when I you a question because uh back when I was a com director um and still to this was a com director um and still to this was a com director um and still to this day I think a lot of people think in the

day I think a lot of people think in the day I think a lot of people think in the church world that oh nobody reads right church world that oh nobody reads right church world that oh nobody reads right so we have to have less words and more so we have to have less words and more so we have to have less words and more images or more videos and my response to images or more videos and my response to images or more videos and my response to them is well sure yes I mean you want to them is well sure yes I mean you want to them is well sure yes I mean you want to have really good user experience in have really good user experience in have really good user experience in other words ux user experience with that other words ux user experience with that other words ux user experience with that but the problem is if you if you don't but the problem is if you if you don't but the problem is if you if you don't have any content you aren't showing up have any content you aren't showing up have any content you aren't showing up organically you are you're missing out organically you are you're missing out organically you are you're missing out on lots of great traffic so that's a on lots of great traffic so that's a on lots of great traffic so that's a true statement so the the question I true statement so the the question I true statement so the the question I have is well how can you how can you add have is well how can you how can you add have is well how can you how can you add a lot of content without it feeling like a lot of content without it feeling like a lot of content without it feeling like oh my goodness there's a book on this oh my goodness there's a book on this oh my goodness there's a book on this page yeah that's a good question because page yeah that's a good question because page yeah that's a good question because to your point maybe people don't read to your point maybe people don't read to your point maybe people don't read anymore but robots still do and it's anymore but robots still do and it's anymore but robots still do and it's robots that are um you know figuring out robots that are um you know figuring out robots that are um you know figuring out if your if your website should rank so if your if your website should rank so if your if your website should rank so um to your point there with with images um to your point there with with images um to your point there with with images so if you're using a lot of images a so if you're using a lot of images a so if you're using a lot of images a fundamental thing you should be doing is fundamental thing you should be doing is fundamental thing you should be doing is making sure there's alternate text on making sure there's alternate text on making sure there's alternate text on those images which describes what the those images which describes what the those images which describes what the image is and if it's an image about the image is and if it's an image about the image is and if it's an image about the the kind of content you're trying to the kind of content you're trying to the kind of content you're trying to rank for then it's probably going to rank for then it's probably going to rank for then it's probably going to have those keywords have those keywords have those keywords uh yeah and as an aside that's also uh yeah and as an aside that's also uh yeah and as an aside that's also important from accessibility standpoint important from accessibility standpoint important from accessibility standpoint right if someone's blind in reading your right if someone's blind in reading your right if someone's blind in reading your website they can't see the image they website they can't see the image they website they can't see the image they need the alt text to know what that need the alt text to know what that need the alt text to know what that image is is supposed to say and how it's image is is supposed to say and how it's image is is supposed to say and how it's supposed to contribute to the page so supposed to contribute to the page so supposed to contribute to the page so there's two reasons why that's important there's two reasons why that's important there's two reasons why that's important but um yeah for image heavy content uh but um yeah for image heavy content uh but um yeah for image heavy content uh the alternate text is the way to to have the alternate text is the way to to have the alternate text is the way to to have that content in text form for a robot that content in text form for a robot that content in text form for a robot but not necessarily for a

but not necessarily for a but not necessarily for a human it's a little more complicated human it's a little more complicated human it's a little more complicated would nomenclature for images also would nomenclature for images also would nomenclature for images also contribute to a better SEO performance contribute to a better SEO performance contribute to a better SEO performance so like a lot of times the church will so like a lot of times the church will so like a lot of times the church will have like even their logo uh weite have like even their logo uh weite have like even their logo uh weite multiple places and the logo is called multiple places and the logo is called multiple places and the logo is called logo logo logo wide you know and that's the name of the wide you know and that's the name of the wide you know and that's the name of the logo would there be a purpose in logo would there be a purpose in logo would there be a purpose in optimizing the images by even like using optimizing the images by even like using optimizing the images by even like using the name of the church in the the name of the church in the the name of the church in the nomenclature of the images themselves nomenclature of the images themselves nomenclature of the images themselves does that help does that make a does that help does that make a does that help does that make a difference yeah F laming won't hurt um difference yeah F laming won't hurt um difference yeah F laming won't hurt um it can also potentially allow your image it can also potentially allow your image it can also potentially allow your image to show up in an image search in Google to show up in an image search in Google to show up in an image search in Google um but largely speaking it's the alt tax um but largely speaking it's the alt tax um but largely speaking it's the alt tax that is really going to contribute to that is really going to contribute to that is really going to contribute to sort of the um the overall understanding sort of the um the overall understanding sort of the um the overall understanding of Google saying okay this image is of Google saying okay this image is of Google saying okay this image is supposed to be about this thing on this supposed to be about this thing on this supposed to be about this thing on this page um so it doesn't hurt to to page um so it doesn't hurt to to page um so it doesn't hurt to to optimize the file names but definitely optimize the file names but definitely optimize the file names but definitely not as important as as the alt text in not as important as as the alt text in not as important as as the alt text in that cont how do you do how do you add that cont how do you do how do you add that cont how do you do how do you add alt text to an alt text to an alt text to an image uh that's going to depend on your image uh that's going to depend on your image uh that's going to depend on your website platform but just about just website platform but just about just website platform but just about just about any platform uh that you're using about any platform uh that you're using about any platform uh that you're using which has sort of a wizzywig uh when which has sort of a wizzywig uh when which has sort of a wizzywig uh when you're inserting an image there's you're inserting an image there's you're inserting an image there's probably a field you can fill out there probably a field you can fill out there probably a field you can fill out there uh like in WordPress if you open the uh like in WordPress if you open the uh like in WordPress if you open the image in your media library there's a image in your media library there's a image in your media library there's a field that says alternate text and you field that says alternate text and you field that says alternate text and you can plug that in um so if your your can plug that in um so if your your can plug that in um so if your your church management system does not allow church management system does not allow church management system does not allow you to add alternate text to images you to add alternate text to images you to add alternate text to images there are probably a handful out there there are probably a handful out there there are probably a handful out there that are old and clunky that don't have that are old and clunky that don't have that are old and clunky that don't have that capability but 99% likely do uh but that capability but 99% likely do uh but that capability but 99% likely do uh but if you're using one that doesn't that's

if you're using one that doesn't that's if you're using one that doesn't that's probably a pretty big red flag both for probably a pretty big red flag both for probably a pretty big red flag both for SEO and accessibility so how much text SEO and accessibility so how much text SEO and accessibility so how much text should I have on a page is there like a should I have on a page is there like a should I have on a page is there like a ratio or a number of like a thousand ratio or a number of like a thousand ratio or a number of like a thousand words or is there something that people words or is there something that people words or is there something that people should try and strive for yeah there's should try and strive for yeah there's should try and strive for yeah there's been multiple schools of thought over been multiple schools of thought over been multiple schools of thought over the years on that uh particularly in in the years on that uh particularly in in the years on that uh particularly in in the SEO space for when people were the SEO space for when people were the SEO space for when people were writing say blogs that were particularly writing say blogs that were particularly writing say blogs that were particularly targeted for okay we want to generate targeted for okay we want to generate targeted for okay we want to generate traffic for this particular keyword how traffic for this particular keyword how traffic for this particular keyword how long should the blog be and it went from long should the blog be and it went from long should the blog be and it went from long form content this kiding to short long form content this kiding to short long form content this kiding to short form and back to long form um you know I form and back to long form um you know I form and back to long form um you know I think for me it's more about just trying think for me it's more about just trying think for me it's more about just trying to create a just a truly good user to create a just a truly good user to create a just a truly good user experience so keep the keep the user in experience so keep the keep the user in experience so keep the keep the user in mind first and make sure you're kind of mind first and make sure you're kind of mind first and make sure you're kind of following the fundamentals and then if following the fundamentals and then if following the fundamentals and then if it's a little longer or shorter than it it's a little longer or shorter than it it's a little longer or shorter than it should be I wouldn't worry about it too should be I wouldn't worry about it too should be I wouldn't worry about it too much the only thing I would worry about much the only thing I would worry about much the only thing I would worry about is if it was really short like if you is if it was really short like if you is if it was really short like if you have only 50 words on a page that um is have only 50 words on a page that um is have only 50 words on a page that um is supposed to be ranking for multiple supposed to be ranking for multiple supposed to be ranking for multiple keywords that really is SEO relevant and keywords that really is SEO relevant and keywords that really is SEO relevant and you've only got 50 words that's probably you've only got 50 words that's probably you've only got 50 words that's probably not enough um so don't be super short not enough um so don't be super short not enough um so don't be super short but if I wouldn't be losing any sleep but if I wouldn't be losing any sleep but if I wouldn't be losing any sleep over the difference between 500 Words over the difference between 500 Words over the difference between 500 Words and a th000 words or 200 words and 300 and a th000 words or 200 words and 300 and a th000 words or 200 words and 300 words okay I've always kind of shared words okay I've always kind of shared words okay I've always kind of shared that one little trick is to add an that one little trick is to add an that one little trick is to add an accordion right so you can kind of hide accordion right so you can kind of hide accordion right so you can kind of hide text and you click on it expands that text and you click on it expands that text and you click on it expands that way you could have three or four way you could have three or four way you could have three or four thousand words on a page but it doesn't thousand words on a page but it doesn't thousand words on a page but it doesn't feel that way yep yeah and Google can feel that way yep yeah and Google can feel that way yep yeah and Google can still read that text just as if it was

still read that text just as if it was still read that text just as if it was there from the beginning I've always there from the beginning I've always there from the beginning I've always used it if you can highlight it I don't used it if you can highlight it I don't used it if you can highlight it I don't know if this is true if you can know if this is true if you can know if this is true if you can highlight it the search engine can crawl highlight it the search engine can crawl highlight it the search engine can crawl it I think that's true yeah yeah I mean it I think that's true yeah yeah I mean it I think that's true yeah yeah I mean it can probably call things you aren't it can probably call things you aren't it can probably call things you aren't able to highlight as well but yeah yeah able to highlight as well but yeah yeah able to highlight as well but yeah yeah well I always look at you know if well I always look at you know if well I always look at you know if there's like a button they don't really there's like a button they don't really there's like a button they don't really care about colors or buttons they care care about colors or buttons they care care about colors or buttons they care about the content that can be right it's about the content that can be right it's about the content that can be right it's a text in there yeah yeah okay um what a text in there yeah yeah okay um what a text in there yeah yeah okay um what are some I'm I'm kind of just all over are some I'm I'm kind of just all over are some I'm I'm kind of just all over the place because I think this is such a the place because I think this is such a the place because I think this is such a fascinating conversation um what are fascinating conversation um what are fascinating conversation um what are some of the tools that people can use some of the tools that people can use some of the tools that people can use you've always taught me one tool that I you've always taught me one tool that I you've always taught me one tool that I always use but I'm curious about some always use but I'm curious about some always use but I'm curious about some other tools other tools other tools that people can use to kind of see the that people can use to kind of see the that people can use to kind of see the The Meta description or the title um you The Meta description or the title um you The Meta description or the title um you know H1s or whatnot is there tools that know H1s or whatnot is there tools that know H1s or whatnot is there tools that you can offer up sure yeah um there is a you can offer up sure yeah um there is a you can offer up sure yeah um there is a browser extension for Chrome and there's browser extension for Chrome and there's browser extension for Chrome and there's probably many others for other browsers probably many others for other browsers probably many others for other browsers that uh you can use that will just allow that uh you can use that will just allow that uh you can use that will just allow you to one click and pull it up for any you to one click and pull it up for any you to one click and pull it up for any page uh it's called SEO extension it's page uh it's called SEO extension it's page uh it's called SEO extension it's you can find it SEO Das extension. comom you can find it SEO Das extension. comom you can find it SEO Das extension. comom it's free you can install it for Chrome it's free you can install it for Chrome it's free you can install it for Chrome and you can click a button that it'll and you can click a button that it'll and you can click a button that it'll show all sorts of SEO metadata for the show all sorts of SEO metadata for the show all sorts of SEO metadata for the the page you're on the title the the page you're on the title the the page you're on the title the description the URL if you have a description the URL if you have a description the URL if you have a canonical tag a robots tag all that sort canonical tag a robots tag all that sort canonical tag a robots tag all that sort of stuff that an SEO person would need of stuff that an SEO person would need of stuff that an SEO person would need to be looking at it's just an easier way to be looking at it's just an easier way to be looking at it's just an easier way to see that rather than having to right to see that rather than having to right to see that rather than having to right click and say view source and actually click and say view source and actually click and say view source and actually look at the source code it just scrapes look at the source code it just scrapes look at the source code it just scrapes that stuff out and uh will allow you to that stuff out and uh will allow you to that stuff out and uh will allow you to view that very easily yeah so if I'm

view that very easily yeah so if I'm view that very easily yeah so if I'm using that tool sorry Jason if I'm using using that tool sorry Jason if I'm using using that tool sorry Jason if I'm using that tool what are some things that it that tool what are some things that it that tool what are some things that it allows me to do what should I be looking allows me to do what should I be looking allows me to do what should I be looking for so I just I just installed it on my for so I just I just installed it on my for so I just I just installed it on my Chrome browser I've opened my Church Chrome browser I've opened my Church Chrome browser I've opened my Church website um and I'm going to start going website um and I'm going to start going website um and I'm going to start going through pages what what are the things through pages what what are the things through pages what what are the things that that tool allow me to do what am I that that tool allow me to do what am I that that tool allow me to do what am I looking for great question so the first looking for great question so the first looking for great question so the first thing is that you should have a thing is that you should have a thing is that you should have a descriptive page title ideally it should descriptive page title ideally it should descriptive page title ideally it should be keyword rich as well and a metad be keyword rich as well and a metad be keyword rich as well and a metad description for any page that you think description for any page that you think description for any page that you think might have any relevance in Google at might have any relevance in Google at might have any relevance in Google at all so if you're missing I mean you're all so if you're missing I mean you're all so if you're missing I mean you're probably not missing the page title probably not missing the page title probably not missing the page title there's probably a title there but if there's probably a title there but if there's probably a title there but if the title is just Bland just like only the title is just Bland just like only the title is just Bland just like only your church name not great particularly your church name not great particularly your church name not great particularly if it's a page about something with in if it's a page about something with in if it's a page about something with in your church website and if you have your church website and if you have your church website and if you have pages that don't have meta descriptions pages that don't have meta descriptions pages that don't have meta descriptions that clearly should that's another big that clearly should that's another big that clearly should that's another big red flag those are kind of like the red flag those are kind of like the red flag those are kind of like the fundamental things you can fix really fundamental things you can fix really fundamental things you can fix really easily uh that tool will also help you easily uh that tool will also help you easily uh that tool will also help you with length in terms of how long those with length in terms of how long those with length in terms of how long those things should ideally be don't take that things should ideally be don't take that things should ideally be don't take that as gospel um you know you can you can as gospel um you know you can you can as gospel um you know you can you can vary from that a little bit but uh you vary from that a little bit but uh you vary from that a little bit but uh you don't want to have a ton of metad don't want to have a ton of metad don't want to have a ton of metad descriptions that are way too long or descriptions that are way too long or descriptions that are way too long or way too short uh you want to be shooting way too short uh you want to be shooting way too short uh you want to be shooting for about 155 characters on those and for about 155 characters on those and for about 155 characters on those and Page titles probably in the 20 to 55 Page titles probably in the 20 to 55 Page titles probably in the 20 to 55 character range um the one thing that it character range um the one thing that it character range um the one thing that it will show as well is a keywords field will show as well is a keywords field will show as well is a keywords field keywords is a meta field that has keywords is a meta field that has keywords is a meta field that has existed since the dawn of time nobody existed since the dawn of time nobody existed since the dawn of time nobody uses it anymore don't waste your time uses it anymore don't waste your time uses it anymore don't waste your time filling it out it's there for like old filling it out it's there for like old filling it out it's there for like old age age age posterity it still exists but Google posterity it still exists but Google posterity it still exists but Google doesn't use it it doesn't help you you

doesn't use it it doesn't help you you doesn't use it it doesn't help you you can't tell Google what keywords you're can't tell Google what keywords you're can't tell Google what keywords you're supposed to rank for anymore that's how supposed to rank for anymore that's how supposed to rank for anymore that's how it worked in the year 1999 it doesn't it worked in the year 1999 it doesn't it worked in the year 1999 it doesn't work that way anymore um so those are work that way anymore um so those are work that way anymore um so those are those first two the title In The Meta those first two the title In The Meta those first two the title In The Meta description are are the biggest thing uh description are are the biggest thing uh description are are the biggest thing uh the other thing is if you're looking at the other thing is if you're looking at the other thing is if you're looking at what's called a robots tag if that says what's called a robots tag if that says what's called a robots tag if that says that your contact your content is no that your contact your content is no that your contact your content is no indexed that means that you're telling indexed that means that you're telling indexed that means that you're telling Google not to ever serve that as a Google not to ever serve that as a Google not to ever serve that as a search result so if you see a no index search result so if you see a no index search result so if you see a no index warning on a page that should be in warning on a page that should be in warning on a page that should be in Google then you've got a problem if you Google then you've got a problem if you Google then you've got a problem if you see that on your church homepage you've see that on your church homepage you've see that on your church homepage you've got a big problem and sometimes we see got a big problem and sometimes we see got a big problem and sometimes we see that so uh yeah if you tell Google not that so uh yeah if you tell Google not that so uh yeah if you tell Google not to put your content into Google it will to put your content into Google it will to put your content into Google it will usually listen to you and if you do that usually listen to you and if you do that usually listen to you and if you do that by mistake that's a really bad thing so by mistake that's a really bad thing so by mistake that's a really bad thing so don't do that what about H1 and H2 don't do that what about H1 and H2 don't do that what about H1 and H2 headings that that tool also identifies headings that that tool also identifies headings that that tool also identifies those on the page doesn't it it will those on the page doesn't it it will those on the page doesn't it it will yeah if there's a secondary tab for yeah if there's a secondary tab for yeah if there's a secondary tab for headers and images as well where you can headers and images as well where you can headers and images as well where you can look at the uh the alt text and see if look at the uh the alt text and see if look at the uh the alt text and see if you have any images with alt text um you have any images with alt text um you have any images with alt text um yeah headings are just important to yeah headings are just important to yeah headings are just important to encapsulate what what the main point of encapsulate what what the main point of encapsulate what what the main point of the the page is about so again the page the the page is about so again the page the the page is about so again the page title is It's kind of like your first title is It's kind of like your first title is It's kind of like your first heading really in terms of um heading really in terms of um heading really in terms of um communicating communicating excuse me to communicating communicating excuse me to communicating communicating excuse me to Google what the purpose of the page is Google what the purpose of the page is Google what the purpose of the page is but the next steps there are the H1 but the next steps there are the H1 but the next steps there are the H1 heading and the H2 headings in heading and the H2 headings in heading and the H2 headings in particular so if you have a lot of pages particular so if you have a lot of pages particular so if you have a lot of pages without H1 or H2S that's not ideal um without H1 or H2S that's not ideal um without H1 or H2S that's not ideal um Google will still try to figure it out Google will still try to figure it out Google will still try to figure it out like it'll it it'll try to use other

like it'll it it'll try to use other like it'll it it'll try to use other Wizardry to figure out what the page is Wizardry to figure out what the page is Wizardry to figure out what the page is about but if you want it to be very about but if you want it to be very about but if you want it to be very clear to Google your page title and and clear to Google your page title and and clear to Google your page title and and your H1 and H2 settings are the starting your H1 and H2 settings are the starting your H1 and H2 settings are the starting points for that um and again as I was points for that um and again as I was points for that um and again as I was saying there's another tab in that tool saying there's another tab in that tool saying there's another tab in that tool where you can look at your images and where you can look at your images and where you can look at your images and it'll tell you how many images don't it'll tell you how many images don't it'll tell you how many images don't have alt text so if you have a whole ton have alt text so if you have a whole ton have alt text so if you have a whole ton of images without alt text that might be of images without alt text that might be of images without alt text that might be a bad thing if those images are adding a bad thing if those images are adding a bad thing if those images are adding something to the page if they're purely something to the page if they're purely something to the page if they're purely decorative that it doesn't matter but if decorative that it doesn't matter but if decorative that it doesn't matter but if they actually have contextual value to they actually have contextual value to they actually have contextual value to the page like the the user is actually the page like the the user is actually the page like the the user is actually supposed to look at them and think supposed to look at them and think supposed to look at them and think something then uh that's a red flag let something then uh that's a red flag let something then uh that's a red flag let me let me comment on something before me let me comment on something before me let me comment on something before you ask your question uh Mr Hamrock you ask your question uh Mr Hamrock you ask your question uh Mr Hamrock there's two jasons on the call so I'm there's two jasons on the call so I'm there's two jasons on the call so I'm clarifying here because I know he's clarifying here because I know he's clarifying here because I know he's burning he's got another question got a burning he's got another question got a burning he's got another question got a question as as it relates to the H1 and question as as it relates to the H1 and question as as it relates to the H1 and H2 headings that you just mentioned H2 headings that you just mentioned H2 headings that you just mentioned there um you softly mentioned that we there um you softly mentioned that we there um you softly mentioned that we could help Google by including H1 and H2 could help Google by including H1 and H2 could help Google by including H1 and H2 headings but I'll rewind to the very headings but I'll rewind to the very headings but I'll rewind to the very beginning of our discussion where you beginning of our discussion where you beginning of our discussion where you basically said it is probably in our basically said it is probably in our basically said it is probably in our best interest to help Google as much as best interest to help Google as much as best interest to help Google as much as we can because Google isn't perfect so I we can because Google isn't perfect so I we can because Google isn't perfect so I don't I don't want to just slide by that don't I don't want to just slide by that don't I don't want to just slide by that you know maybe H1 and H2 headings aren't you know maybe H1 and H2 headings aren't you know maybe H1 and H2 headings aren't the end all Beall but you help yourself the end all Beall but you help yourself the end all Beall but you help yourself and you help Google by making sure that and you help Google by making sure that and you help Google by making sure that you're including those and those H1 and you're including those and those H1 and you're including those and those H1 and H2 headings should be descriptive for H2 headings should be descriptive for H2 headings should be descriptive for the content that's on the page uh not the content that's on the page uh not the content that's on the page uh not like we see H1 and H2 headings all the like we see H1 and H2 headings all the like we see H1 and H2 headings all the time that really don't add any time that really don't add any time that really don't add any searchable value to the page um can you searchable value to the page um can you searchable value to the page um can you speak to that just real quickly about

speak to that just real quickly about speak to that just real quickly about what makes a good H1 and H2 heading and what makes a good H1 and H2 heading and what makes a good H1 and H2 heading and Jason I promise I'll stop talking after Jason I promise I'll stop talking after Jason I promise I'll stop talking after this and let you ask your next question this and let you ask your next question this and let you ask your next question yeah so the short answer there is really yeah so the short answer there is really yeah so the short answer there is really your headings are supposed to break down your headings are supposed to break down your headings are supposed to break down the the content on a page almost like a the the content on a page almost like a the the content on a page almost like a uh sort of like an index of a book so if uh sort of like an index of a book so if uh sort of like an index of a book so if if you were going through all your if you were going through all your if you were going through all your headings those would be sort of the headings those would be sort of the headings those would be sort of the chapters of the content on your page um chapters of the content on your page um chapters of the content on your page um so that's how that's intended to so that's how that's intended to so that's how that's intended to function if you were a blind person that function if you were a blind person that function if you were a blind person that is how your screen reader would function is how your screen reader would function is how your screen reader would function you would be able to tap between those you would be able to tap between those you would be able to tap between those headings to say okay these are the most headings to say okay these are the most headings to say okay these are the most important parts of the page which is why important parts of the page which is why important parts of the page which is why if your headings are all over the place if your headings are all over the place if your headings are all over the place if you go from like an H1 to an H4 to an if you go from like an H1 to an H4 to an if you go from like an H1 to an H4 to an H2 to an H3 that's going to be really H2 to an H3 that's going to be really H2 to an H3 that's going to be really hard for a blind person to read because hard for a blind person to read because hard for a blind person to read because they're going to be going all over the they're going to be going all over the they're going to be going all over the place trying to find uh content that's place trying to find uh content that's place trying to find uh content that's out of order so there's accessibility out of order so there's accessibility out of order so there's accessibility concerns there too but to your point bar concerns there too but to your point bar concerns there too but to your point bar yeah it's it's more like a table of yeah it's it's more like a table of yeah it's it's more like a table of contents for the the content on your contents for the the content on your contents for the the content on your page and Google's going to read that and page and Google's going to read that and page and Google's going to read that and say okay these are the most important um say okay these are the most important um say okay these are the most important um things that are covered on this page and things that are covered on this page and things that are covered on this page and the one last thing I'll add there just the one last thing I'll add there just the one last thing I'll add there just before is something we see a lot from before is something we see a lot from before is something we see a lot from front-end developers or people doing front-end developers or people doing front-end developers or people doing aesthetic things is they will for aesthetic things is they will for aesthetic things is they will for whatever reason have an element on a whatever reason have an element on a whatever reason have an element on a page that they don't want to look like page that they don't want to look like page that they don't want to look like an H1 or an an H1 or an an H1 or an H2 um but it really belongs that way so H2 um but it really belongs that way so H2 um but it really belongs that way so what they do is rather than restyling an what they do is rather than restyling an what they do is rather than restyling an H1 or an H2 element they just make it H1 or an H2 element they just make it H1 or an H2 element they just make it what an HTML it's like a div or span what an HTML it's like a div or span what an HTML it's like a div or span something that's not a heading even something that's not a heading even something that's not a heading even though it's serving the purpose of the though it's serving the purpose of the though it's serving the purpose of the heading so that's a really bad practice

heading so that's a really bad practice heading so that's a really bad practice um from what you'd call a front-end um from what you'd call a front-end um from what you'd call a front-end developer and that they're avoiding developer and that they're avoiding developer and that they're avoiding using headings in situations where it using headings in situations where it using headings in situations where it might make their job a little bit easier might make their job a little bit easier might make their job a little bit easier but it's not contextually but it's not contextually but it's not contextually appropriate so if I have a like for appropriate so if I have a like for appropriate so if I have a like for instance plan a visit page this is the instance plan a visit page this is the instance plan a visit page this is the one that Jason and I talk to churches one that Jason and I talk to churches one that Jason and I talk to churches about probably every day your plan of about probably every day your plan of about probably every day your plan of visit page what's a better does this visit page what's a better does this visit page what's a better does this make a difference my plan of visit page make a difference my plan of visit page make a difference my plan of visit page has an H1 that says I'm new or my plan a has an H1 that says I'm new or my plan a has an H1 that says I'm new or my plan a visit page says plan my visit to Grace visit page says plan my visit to Grace visit page says plan my visit to Grace Community Church does that make a Community Church does that make a Community Church does that make a difference in the way that I structure difference in the way that I structure difference in the way that I structure those two H1s if I if I choose one does those two H1s if I if I choose one does those two H1s if I if I choose one does one make a difference over the one make a difference over the one make a difference over the other I would say the second one is more other I would say the second one is more other I would say the second one is more descriptive and better um I'm not sure descriptive and better um I'm not sure descriptive and better um I'm not sure I'm new is necessarily as clear to I'm new is necessarily as clear to I'm new is necessarily as clear to Google as plan a visit um I would even Google as plan a visit um I would even Google as plan a visit um I would even be as concerned with your H2 headings be as concerned with your H2 headings be as concerned with your H2 headings particularly on that page just because particularly on that page just because particularly on that page just because there's so much information that there's so much information that there's so much information that somebody might looking might be looking somebody might looking might be looking somebody might looking might be looking to find like your service hours is the to find like your service hours is the to find like your service hours is the obvious example right if someone is obvious example right if someone is obvious example right if someone is searching for service hours of Grace searching for service hours of Grace searching for service hours of Grace Community Church or or whatever your Community Church or or whatever your Community Church or or whatever your church is um having a H2 heading on your church is um having a H2 heading on your church is um having a H2 heading on your plan of visit page that is your service plan of visit page that is your service plan of visit page that is your service hours is going to make it really easy hours is going to make it really easy hours is going to make it really easy for Google to know where those are so if for Google to know where those are so if for Google to know where those are so if somebody searches from them for them in somebody searches from them for them in somebody searches from them for them in Google it's going to point them to the Google it's going to point them to the Google it's going to point them to the right place uh so that's a really good right place uh so that's a really good right place uh so that's a really good example of a page where your H2 headings example of a page where your H2 headings example of a page where your H2 headings uh there probably are at least three or uh there probably are at least three or uh there probably are at least three or four important H2S that just about every four important H2S that just about every four important H2S that just about every uh church should have within that piece uh church should have within that piece uh church should have within that piece of of of content okay my next section affects content okay my next section affects content okay my next section affects well all this has affected everybody

well all this has affected everybody well all this has affected everybody listening to this because you have a listening to this because you have a listening to this because you have a Church website you should have a Church Church website you should have a Church Church website you should have a Church website website website but my next section really is is is very but my next section really is is is very but my next section really is is is very important so I just had a call the other important so I just had a call the other important so I just had a call the other day with a brand new com director and day with a brand new com director and day with a brand new com director and this is a big church 15,000 member this is a big church 15,000 member this is a big church 15,000 member church and she starts pretty soon and church and she starts pretty soon and church and she starts pretty soon and she comes from the corporate world um she comes from the corporate world um she comes from the corporate world um actually a marketing agency in the actually a marketing agency in the actually a marketing agency in the corporate world where in that world they corporate world where in that world they corporate world where in that world they had to create content and it was just had to create content and it was just had to create content and it was just that was their biggest hurdle is how do that was their biggest hurdle is how do that was their biggest hurdle is how do you create really relevant content well you create really relevant content well you create really relevant content well she's over to this world of working in a she's over to this world of working in a she's over to this world of working in a church and everybody knows who works in church and everybody knows who works in church and everybody knows who works in a church what I'm about to say is 100% a church what I'm about to say is 100% a church what I'm about to say is 100% true it's what do we do with it and that true it's what do we do with it and that true it's what do we do with it and that is churches are content is churches are content is churches are content machines we create content all the time machines we create content all the time machines we create content all the time every Sunday your pastor gets up and every Sunday your pastor gets up and every Sunday your pastor gets up and talks for let's just call it 30 minutes talks for let's just call it 30 minutes talks for let's just call it 30 minutes and drops a ton of content into the laps and drops a ton of content into the laps and drops a ton of content into the laps of the people listening including the of the people listening including the of the people listening including the staff um you've got social media people staff um you've got social media people staff um you've got social media people who are creating content you've got a a who are creating content you've got a a who are creating content you've got a a high school Pastor who probably preached high school Pastor who probably preached high school Pastor who probably preached content you probably have children's content you probably have children's content you probably have children's pastors who might have talked to the pastors who might have talked to the pastors who might have talked to the kids content not to mention other maybe kids content not to mention other maybe kids content not to mention other maybe Pastors in your in your church that are Pastors in your in your church that are Pastors in your in your church that are writing blogs you guys are content writing blogs you guys are content writing blogs you guys are content machines okay so the question then is machines okay so the question then is machines okay so the question then is how do we leverage that content on our

how do we leverage that content on our how do we leverage that content on our website to be able to be used for for website to be able to be used for for website to be able to be used for for reaching more people people because I reaching more people people because I reaching more people people because I usually see that all we do is we put the usually see that all we do is we put the usually see that all we do is we put the video that you can watch a pass message video that you can watch a pass message video that you can watch a pass message but that doesn't help really at all with but that doesn't help really at all with but that doesn't help really at all with SEO so Jason uh what would you do with SEO so Jason uh what would you do with SEO so Jason uh what would you do with that massive content that that that that massive content that that that that massive content that that that Google or that people are creating so Google or that people are creating so Google or that people are creating so that it can be found in Google what what that it can be found in Google what what that it can be found in Google what what what kind of recommendations would do what kind of recommendations would do what kind of recommendations would do you have and then Bart I'll ask you the you have and then Bart I'll ask you the you have and then Bart I'll ask you the same question sure so for a message same question sure so for a message same question sure so for a message which is maybe the easiest example which is maybe the easiest example which is maybe the easiest example transcribe it then you've got all the transcribe it then you've got all the transcribe it then you've got all the keywords you've got everything that the keywords you've got everything that the keywords you've got everything that the message is about because you have all message is about because you have all message is about because you have all the words that were said and then you the words that were said and then you the words that were said and then you optimize that page with the video in it optimize that page with the video in it optimize that page with the video in it for you know you have the appropriate H1 for you know you have the appropriate H1 for you know you have the appropriate H1 you have the appropriate title you have you have the appropriate title you have you have the appropriate title you have a meta description that describes the a meta description that describes the a meta description that describes the message uh you basically you cover all message uh you basically you cover all message uh you basically you cover all the fundamentals and then you have the the fundamentals and then you have the the fundamentals and then you have the transcription there not necessarily just transcription there not necessarily just transcription there not necessarily just as a blob with text you might you might as a blob with text you might you might as a blob with text you might you might put it within an accordion that somebody put it within an accordion that somebody put it within an accordion that somebody has to click view more has to click view more has to click view more or however you want to have it be or however you want to have it be or however you want to have it be aesthetically as long as the text is aesthetically as long as the text is aesthetically as long as the text is there then Google's going to be able to there then Google's going to be able to there then Google's going to be able to look for the keywords that are appearing look for the keywords that are appearing look for the keywords that are appearing within that transcription and kind of within that transcription and kind of within that transcription and kind of figure out what that message is about um figure out what that message is about um figure out what that message is about um so that's kind of the easy that's almost so that's kind of the easy that's almost so that's kind of the easy that's almost the layup example because you have a ton the layup example because you have a ton the layup example because you have a ton of content there it can easily be text of content there it can easily be text of content there it can easily be text if you transcribe it and then it's just if you transcribe it and then it's just if you transcribe it and then it's just about putting in a little bit of extra about putting in a little bit of extra about putting in a little bit of extra work to sort of you know optimize the work to sort of you know optimize the work to sort of you know optimize the metadata around that um for other types metadata around that um for other types metadata around that um for other types of content that can maybe be a little of content that can maybe be a little of content that can maybe be a little bit more challenging but I'll see if bit more challenging but I'll see if bit more challenging but I'll see if Bert wants to add anything there yeah I

Bert wants to add anything there yeah I Bert wants to add anything there yeah I mean I'm a I'm a big fan of using the mean I'm a I'm a big fan of using the mean I'm a I'm a big fan of using the blog features that we have built into blog features that we have built into blog features that we have built into our website platforms if you built a our website platforms if you built a our website platforms if you built a WordPress website or a Squarespace WordPress website or a Squarespace WordPress website or a Squarespace website U adding a Blog component to website U adding a Blog component to website U adding a Blog component to your website is typically very easy I your website is typically very easy I your website is typically very easy I think that sometimes we assume that think that sometimes we assume that think that sometimes we assume that everybody in the church learns best everybody in the church learns best everybody in the church learns best through uh auditory learning because through uh auditory learning because through uh auditory learning because that's what our preaching is on Sunday that's what our preaching is on Sunday that's what our preaching is on Sunday but I really think that there is a but I really think that there is a but I really think that there is a benefit in repurposing sermon content to benefit in repurposing sermon content to benefit in repurposing sermon content to be written content primarily blog post be written content primarily blog post be written content primarily blog post type content where rather than 30 minute type content where rather than 30 minute type content where rather than 30 minute spoken sermon something can be read in a spoken sermon something can be read in a spoken sermon something can be read in a 7 to 10 minute read or a 5 to seven 7 to 10 minute read or a 5 to seven 7 to 10 minute read or a 5 to seven minute read and I think we actually help minute read and I think we actually help minute read and I think we actually help disciple people internally by being able disciple people internally by being able disciple people internally by being able to present them the same content in a to present them the same content in a to present them the same content in a readable manner that they that might be readable manner that they that might be readable manner that they that might be a better learning style for them and at a better learning style for them and at a better learning style for them and at the exact same time create uh indexable the exact same time create uh indexable the exact same time create uh indexable content on our website by indexable that content on our website by indexable that content on our website by indexable that means that the web the search engines means that the web the search engines means that the web the search engines have crawled it it's properly optimized have crawled it it's properly optimized have crawled it it's properly optimized for the search engines and they have for the search engines and they have for the search engines and they have basically stored it in their memory basically stored it in their memory basically stored it in their memory banks as authoritative content on banks as authoritative content on banks as authoritative content on whatever the topic is so I think that whatever the topic is so I think that whatever the topic is so I think that there's there's two values for me in in there's there's two values for me in in there's there's two values for me in in blogging sermon content most pastors the blogging sermon content most pastors the blogging sermon content most pastors the average Pastor I know does not have time average Pastor I know does not have time average Pastor I know does not have time to do both write a sermon every week and to do both write a sermon every week and to do both write a sermon every week and write a blog post so many of them are write a blog post so many of them are write a blog post so many of them are struggling just to own all the struggling just to own all the struggling just to own all the responsibilities that they have in responsibilities that they have in responsibilities that they have in leading the church um and that's small leading the church um and that's small leading the church um and that's small churches midsize churches and large

churches midsize churches and large churches midsize churches and large churches it doesn't really matter churches it doesn't really matter churches it doesn't really matter Wherever You Are Wherever You Are Wherever You Are uh the Lord somehow manages to scale all uh the Lord somehow manages to scale all uh the Lord somehow manages to scale all of your time to use all of it for of your time to use all of it for of your time to use all of it for whatever is right in front of you so whatever is right in front of you so whatever is right in front of you so adding something like writing blog posts adding something like writing blog posts adding something like writing blog posts is kind of complex it add it takes time is kind of complex it add it takes time is kind of complex it add it takes time and so repurposing those transcripts um and so repurposing those transcripts um and so repurposing those transcripts um for blog posts I think is huge I'll I'll for blog posts I think is huge I'll I'll for blog posts I think is huge I'll I'll leave that there well I'll I'll I'll put leave that there well I'll I'll I'll put leave that there well I'll I'll I'll put a little bow on it to say that um yeah I a little bow on it to say that um yeah I a little bow on it to say that um yeah I totally agree and those transcripts you totally agree and those transcripts you totally agree and those transcripts you can get them on YouTube they're there can get them on YouTube they're there can get them on YouTube they're there and then you probably could use an AI and then you probably could use an AI and then you probably could use an AI tool like Claude or chat GPT actually tool like Claude or chat GPT actually tool like Claude or chat GPT actually help you write that transcript and you help you write that transcript and you help you write that transcript and you can get that done in a matter of minutes can get that done in a matter of minutes can get that done in a matter of minutes no longer hours and I also say that no longer hours and I also say that no longer hours and I also say that we've got churches that we serve that if we've got churches that we serve that if we've got churches that we serve that if you look at their analytics this is nuts you look at their analytics this is nuts you look at their analytics this is nuts guys you look at their analytics and guys you look at their analytics and guys you look at their analytics and their homepage is like the six or their homepage is like the six or their homepage is like the six or seventh or eighth most visited page on seventh or eighth most visited page on seventh or eighth most visited page on their website why they blog and those their website why they blog and those their website why they blog and those blogs that they have blogged about are blogs that they have blogged about are blogs that they have blogged about are like number one two three four five six like number one two three four five six like number one two three four five six they're getting all this free organic they're getting all this free organic they're getting all this free organic traffic to their website because they traffic to their website because they traffic to their website because they took the time and they actually put that took the time and they actually put that took the time and they actually put that that into practice they've structured that into practice they've structured that into practice they've structured the content and now it's working for the content and now it's working for the content and now it's working for them so yeah that's that's so important them so yeah that's that's so important them so yeah that's that's so important to do I I can't I can't stress enough to do I I can't I can't stress enough to do I I can't I can't stress enough how your content is some of the best how your content is some of the best how your content is some of the best content and I'll I'll say this too I say content and I'll I'll say this too I say content and I'll I'll say this too I say this all the time guys all those this all the time guys all those this all the time guys all those platforms that we use YouTube Facebook platforms that we use YouTube Facebook platforms that we use YouTube Facebook Instagram um all that stuff is just

Instagram um all that stuff is just Instagram um all that stuff is just things we rent our website's the only things we rent our website's the only things we rent our website's the only digital platform we actually own you own digital platform we actually own you own digital platform we actually own you own that they nobody can come in and take that they nobody can come in and take that they nobody can come in and take that away from you unless you don't pay that away from you unless you don't pay that away from you unless you don't pay your bill but that's your website it's your bill but that's your website it's your bill but that's your website it's what you own and so you should be what you own and so you should be what you own and so you should be pouring into it because I I I look at pouring into it because I I I look at pouring into it because I I I look at most churches and that's like the last most churches and that's like the last most churches and that's like the last thing to think about is their website thing to think about is their website thing to think about is their website unfortunately so um okay I'm I we're I unfortunately so um okay I'm I we're I unfortunately so um okay I'm I we're I could go on forever with I love this could go on forever with I love this could go on forever with I love this conversation we're 33 minutes in Jason conversation we're 33 minutes in Jason conversation we're 33 minutes in Jason um has missional marketing really helped um has missional marketing really helped um has missional marketing really helped churches with SEO wow lots of ways I mean Beyond local SEO wow lots of ways I mean Beyond local SEO which we're trying to stay away from SEO which we're trying to stay away from SEO which we're trying to stay away from which we help probably 300 400 churches which we help probably 300 400 churches which we help probably 300 400 churches um at least that many locations but uh um at least that many locations but uh um at least that many locations but uh yeah a rather large number of churches yeah a rather large number of churches yeah a rather large number of churches um obviously we build Church websites we um obviously we build Church websites we um obviously we build Church websites we make sure that those are well optimized make sure that those are well optimized make sure that those are well optimized uh we do SEO work on um existing uh we do SEO work on um existing uh we do SEO work on um existing websites that have been built to websites that have been built to websites that have been built to optimize them in situations where a optimize them in situations where a optimize them in situations where a church sees that the company who built church sees that the company who built church sees that the company who built the website in the first place didn't do the website in the first place didn't do the website in the first place didn't do that uh so we kind of intervene in in that uh so we kind of intervene in in that uh so we kind of intervene in in those areas and uh we help with content those areas and uh we help with content those areas and uh we help with content creation as well um the one thing we creation as well um the one thing we creation as well um the one thing we don't do which is a little bit of an don't do which is a little bit of an don't do which is a little bit of an elep in the room and that we haven't elep in the room and that we haven't elep in the room and that we haven't talked about at least if you're familiar talked about at least if you're familiar talked about at least if you're familiar in the space is that we don't help with in the space is that we don't help with in the space is that we don't help with backl profile we don't have a product backl profile we don't have a product backl profile we don't have a product for that we don't offer that and there's for that we don't offer that and there's for that we don't offer that and there's a good reason we don't offer that and a good reason we don't offer that and a good reason we don't offer that and that's because it's really hard

that's because it's really hard that's because it's really hard and explain what that and explain what that and explain what that means means means um um um fundamentally a major driver of SEO that fundamentally a major driver of SEO that fundamentally a major driver of SEO that we've ignored up to this point that we we've ignored up to this point that we we've ignored up to this point that we need to talk about is that Google looks need to talk about is that Google looks need to talk about is that Google looks for all the links that are pointing from for all the links that are pointing from for all the links that are pointing from one website to another and it tries to one website to another and it tries to one website to another and it tries to gauge um if content is worthy of links gauge um if content is worthy of links gauge um if content is worthy of links or not based on that if it is worthy of or not based on that if it is worthy of or not based on that if it is worthy of links and of lots of uh websites that links and of lots of uh websites that links and of lots of uh websites that get high traffic and themselves have get high traffic and themselves have get high traffic and themselves have received a lot of links are linking out received a lot of links are linking out received a lot of links are linking out to other content that Google likes to other content that Google likes to other content that Google likes Google transfers what we call SEO juice Google transfers what we call SEO juice Google transfers what we call SEO juice or page Authority from that link so the or page Authority from that link so the or page Authority from that link so the way to uh sort of improve the search way to uh sort of improve the search way to uh sort of improve the search rankings of your content beyond all the rankings of your content beyond all the rankings of your content beyond all the things we've already talked about is to things we've already talked about is to things we've already talked about is to get links from other quality websites to get links from other quality websites to get links from other quality websites to your website in a context that makes your website in a context that makes your website in a context that makes sense to Google so for example a news sense to Google so for example a news sense to Google so for example a news station that is linking about an event station that is linking about an event station that is linking about an event you're having at your church to that uh you're having at your church to that uh you're having at your church to that uh the events page is a really good link the events page is a really good link the events page is a really good link and that news station is probably really and that news station is probably really and that news station is probably really authorative because they've been around authorative because they've been around authorative because they've been around for a long time they've done lots of for a long time they've done lots of for a long time they've done lots of stuff they probably have lots of links stuff they probably have lots of links stuff they probably have lots of links to their website so it's that sharing of to their website so it's that sharing of to their website so it's that sharing of authority relative to links that is the authority relative to links that is the authority relative to links that is the hardest part of SEO or the most hardest part of SEO or the most hardest part of SEO or the most expensive the one that takes the longest expensive the one that takes the longest expensive the one that takes the longest and that's the one thing that we don't and that's the one thing that we don't and that's the one thing that we don't do and in our experience at least in my do and in our experience at least in my do and in our experience at least in my experience a vast majority of companies experience a vast majority of companies experience a vast majority of companies that say they do that or sell that that say they do that or sell that that say they do that or sell that service are doing so in black hat ways

service are doing so in black hat ways service are doing so in black hat ways and when I say black hat it means it and when I say black hat it means it and when I say black hat it means it isn't it isn't legitimate the hard way isn't it isn't legitimate the hard way isn't it isn't legitimate the hard way to go about doing that is to find people to go about doing that is to find people to go about doing that is to find people who are legitimately interested in your who are legitimately interested in your who are legitimately interested in your content who are legitimately content who are legitimately content who are legitimately legitimately excuse me also in that legitimately excuse me also in that legitimately excuse me also in that space and tell them about it maybe you space and tell them about it maybe you space and tell them about it maybe you offer to post on their blog and do a offer to post on their blog and do a offer to post on their blog and do a guest post or you know you communicate guest post or you know you communicate guest post or you know you communicate with them and Forge your relationship with them and Forge your relationship with them and Forge your relationship and maybe you link to them they link to and maybe you link to them they link to and maybe you link to them they link to you but ultimately you have an above you but ultimately you have an above you but ultimately you have an above board board board set of lengths that Mak sense content set of lengths that Mak sense content set of lengths that Mak sense content that makes sense pointing to other that makes sense pointing to other that makes sense pointing to other similar content that makes sense what a similar content that makes sense what a similar content that makes sense what a lot of companies will do is they'll try lot of companies will do is they'll try lot of companies will do is they'll try to have a sort of phone News website to have a sort of phone News website to have a sort of phone News website that really only exists to link out to that really only exists to link out to that really only exists to link out to other sites and to kind of game the other sites and to kind of game the other sites and to kind of game the system and that used to be a valid way system and that used to be a valid way system and that used to be a valid way to confuse Google and um Google didn't to confuse Google and um Google didn't to confuse Google and um Google didn't like that so about it's probably 10 like that so about it's probably 10 like that so about it's probably 10 years ago now uh Google started to years ago now uh Google started to years ago now uh Google started to heavily penalize people who were doing heavily penalize people who were doing heavily penalize people who were doing that and the death of what they called that and the death of what they called that and the death of what they called the the personal blog Network where you the the personal blog Network where you the the personal blog Network where you had a whole bunch of sites that their had a whole bunch of sites that their had a whole bunch of sites that their only purpose was to link to the site you only purpose was to link to the site you only purpose was to link to the site you wanted to rank uh that no longer became wanted to rank uh that no longer became wanted to rank uh that no longer became a valid uh practice but a lot of a valid uh practice but a lot of a valid uh practice but a lot of companies are still trying to gain the companies are still trying to gain the companies are still trying to gain the system and if it's not catching up to system and if it's not catching up to system and if it's not catching up to them now it's almost certainly going to them now it's almost certainly going to them now it's almost certainly going to in the future yeah so don't you know in the future yeah so don't you know in the future yeah so don't you know almost learn from missional marketing's almost learn from missional marketing's almost learn from missional marketing's experience to from us having hired a few experience to from us having hired a few experience to from us having hired a few of those companies to help our company of those companies to help our company of those companies to help our company and then realizing even though the and then realizing even though the and then realizing even though the process they laid out on their website process they laid out on their website process they laid out on their website they weren't following they advertised

they weren't following they advertised they weren't following they advertised they said explicitly we're white hat they said explicitly we're white hat they said explicitly we're white hat this is what we're going to do and then this is what we're going to do and then this is what we're going to do and then we look at what they're doing and we look at what they're doing and we look at what they're doing and they're not doing what they said they they're not doing what they said they they're not doing what they said they were going to do so if you're a church were going to do so if you're a church were going to do so if you're a church and someone's promising to do SEO work and someone's promising to do SEO work and someone's promising to do SEO work for you and the thing that they're for you and the thing that they're for you and the thing that they're focusing on is hey we're going to boost focusing on is hey we're going to boost focusing on is hey we're going to boost your backlink profile your domain your backlink profile your domain your backlink profile your domain Authority is going to go through the Authority is going to go through the Authority is going to go through the roof that's the main service they're roof that's the main service they're roof that's the main service they're offering you maybe they're going to do offering you maybe they're going to do offering you maybe they're going to do it legitimately but they're probably not it legitimately but they're probably not it legitimately but they're probably not in in our experience because work is in in our experience because work is in in our experience because work is just really hard and really time just really hard and really time just really hard and really time consuming yeah there's another a consuming yeah there's another a consuming yeah there's another a different angle to that is a different angle to that is a different angle to that is a Communications angle and that is you can Communications angle and that is you can Communications angle and that is you can you can uh promote things it's this is you can uh promote things it's this is you can uh promote things it's this is labor intensive you actually send out labor intensive you actually send out labor intensive you actually send out press releases to all the different press releases to all the different press releases to all the different that's you know Jason I was thinking the that's you know Jason I was thinking the that's you know Jason I was thinking the same thing that's worthy of a podcast same thing that's worthy of a podcast same thing that's worthy of a podcast episode the episode the episode the press'll press release or the painful press'll press release or the painful press'll press release or the painful press release because you can also pay press release because you can also pay press release because you can also pay you can spend you know 300 400 bucks and you can spend you know 300 400 bucks and you can spend you know 300 400 bucks and sort of buy that press release so that sort of buy that press release so that sort of buy that press release so that it gets sent out to all kinds of news it gets sent out to all kinds of news it gets sent out to all kinds of news stations and hey if a news station or a stations and hey if a news station or a stations and hey if a news station or a newspaper or a magazine picks it up and newspaper or a magazine picks it up and newspaper or a magazine picks it up and links back to your website as Jason said links back to your website as Jason said links back to your website as Jason said that's that's gold in the SEO World that's that's gold in the SEO World that's that's gold in the SEO World especially if it comes from like a fox especially if it comes from like a fox especially if it comes from like a fox or NBC some kind of affiliate news or NBC some kind of affiliate news or NBC some kind of affiliate news station because they have high rank station because they have high rank station because they have high rank authorities rank Authority Jason um I'm authorities rank Authority Jason um I'm authorities rank Authority Jason um I'm gonna take a stab at this it's basically gonna take a stab at this it's basically gonna take a stab at this it's basically zero to 100 and there's every every zero to 100 and there's every every zero to 100 and there's every every website's ranked from Zer to 100 website's ranked from Zer to 100 website's ranked from Zer to 100 Google's like what 99 or 100 they're

Google's like what 99 or 100 they're Google's like what 99 or 100 they're they're pretty so domain Authority is um they're pretty so domain Authority is um they're pretty so domain Authority is um a fictional estimation that two very a fictional estimation that two very a fictional estimation that two very very smart um companies that are kind of very smart um companies that are kind of very smart um companies that are kind of pillars of of SEO work have come up with pillars of of SEO work have come up with pillars of of SEO work have come up with to estimate based on backlink profile to estimate based on backlink profile to estimate based on backlink profile where your website sits in authority on where your website sits in authority on where your website sits in authority on a logarithmic scale versus other website a logarithmic scale versus other website a logarithmic scale versus other website so that doesn't necessarily mean that a so that doesn't necessarily mean that a so that doesn't necessarily mean that a 20 is good or a 99 is good or a 70 is 20 is good or a 99 is good or a 70 is 20 is good or a 99 is good or a 70 is good it's really how you how you are good it's really how you how you are good it's really how you how you are measured relative to other people who measured relative to other people who measured relative to other people who are trying to rank for the same keywords are trying to rank for the same keywords are trying to rank for the same keywords so you're not going to see a lot of so you're not going to see a lot of so you're not going to see a lot of churches with domain authorities in the churches with domain authorities in the churches with domain authorities in the 90s or 80s that just no church has that 90s or 80s that just no church has that 90s or 80s that just no church has that quality of backlink profile you'll see a quality of backlink profile you'll see a quality of backlink profile you'll see a lot in the tens and the 20s and the 30s lot in the tens and the 20s and the 30s lot in the tens and the 20s and the 30s and then you might have like a Lakewood and then you might have like a Lakewood and then you might have like a Lakewood I think is Joel olin's church he might I think is Joel olin's church he might I think is Joel olin's church he might be in like the 70s or 80s um so some of be in like the 70s or 80s um so some of be in like the 70s or 80s um so some of those mega churches because of their those mega churches because of their those mega churches because of their reach a smaller church is just never reach a smaller church is just never reach a smaller church is just never going to compete with them in domain going to compete with them in domain going to compete with them in domain Authority it's not going to happen you Authority it's not going to happen you Authority it's not going to happen you know you could you could have a small know you could you could have a small know you could you could have a small Church take 10 years and10 million do Church take 10 years and10 million do Church take 10 years and10 million do and they're probably not going to get and they're probably not going to get and they're probably not going to get all the way there all the way there all the way there so and if you're a small Church with10 so and if you're a small Church with10 so and if you're a small Church with10 million do please don't spend it on that million do please don't spend it on that million do please don't spend it on that yeah don't spend it on that it's not a yeah don't spend it on that it's not a yeah don't spend it on that it's not a good investment but it on that yeah the good investment but it on that yeah the good investment but it on that yeah the authority really is something you should authority really is something you should authority really is something you should be acing naturally by doing the things be acing naturally by doing the things be acing naturally by doing the things you should be doing as a church like you should be doing as a church like you should be doing as a church like hosting events and having press releases hosting events and having press releases hosting events and having press releases pointing to those events like you were pointing to those events like you were pointing to those events like you were pointing out the good practices of um

pointing out the good practices of um pointing out the good practices of um communication are going to naturally communication are going to naturally communication are going to naturally lead to people linking to your website lead to people linking to your website lead to people linking to your website so the more good things you do that are so the more good things you do that are so the more good things you do that are worthy or good content you create that worthy or good content you create that worthy or good content you create that are worthy of linking and uh the more are worthy of linking and uh the more are worthy of linking and uh the more good things you do in promoting that good things you do in promoting that good things you do in promoting that content the more backlinks you're going content the more backlinks you're going content the more backlinks you're going to get and the more your domain to get and the more your domain to get and the more your domain Authority is going to increase over time Authority is going to increase over time Authority is going to increase over time and you'll start to outperform other and you'll start to outperform other and you'll start to outperform other churches because of that okay okay we churches because of that okay okay we churches because of that okay okay we got to land this I I have one more got to land this I I have one more got to land this I I have one more question I have one more question and question I have one more question and question I have one more question and it's it's really important okay it's it's it's really important okay it's it's it's really important okay it's it's really important and then I'll let it's really important and then I'll let it's really important and then I'll let you lay in the plane this is a master you lay in the plane this is a master you lay in the plane this is a master class and we can't let it end okay um class and we can't let it end okay um class and we can't let it end okay um myth or no myth Mr CER uh we have a myth or no myth Mr CER uh we have a myth or no myth Mr CER uh we have a WordPress website and we have a yast WordPress website and we have a yast WordPress website and we have a yast plugin on our website and we use the plugin on our website and we use the plugin on our website and we use the yast plugin to optimize all of our pages yast plugin to optimize all of our pages yast plugin to optimize all of our pages on our website and therefore our website on our website and therefore our website on our website and therefore our website is sufficiently optimized for search is sufficiently optimized for search is sufficiently optimized for search engines is yos engines is yos engines is yos I mean I you know not a paid not a paid I mean I you know not a paid not a paid I mean I you know not a paid not a paid promotion not a not paid promotion for promotion not a not paid promotion for promotion not a not paid promotion for our podcast here but talk to us a little our podcast here but talk to us a little our podcast here but talk to us a little bit about that because it is a very very bit about that because it is a very very bit about that because it is a very very common thing that a lot of churches with common thing that a lot of churches with common thing that a lot of churches with WordPress websites are using and they'll WordPress websites are using and they'll WordPress websites are using and they'll use that as to say we are optimized use that as to say we are optimized use that as to say we are optimized because we're using this because we're using this because we're using this plugin uh so yast is a tool that gives plugin uh so yast is a tool that gives plugin uh so yast is a tool that gives you easy access to optimize the metadata you easy access to optimize the metadata you easy access to optimize the metadata for a given page particularly the page for a given page particularly the page for a given page particularly the page title in the page meta description and title in the page meta description and title in the page meta description and we'll give you some tools to say uh you we'll give you some tools to say uh you we'll give you some tools to say uh you know I think this is the keyword I know I think this is the keyword I know I think this is the keyword I should be FOC on on this page am I using should be FOC on on this page am I using should be FOC on on this page am I using it in the right places that sort of it in the right places that sort of it in the right places that sort of stuff so Yos doesn't do the optimization stuff so Yos doesn't do the optimization stuff so Yos doesn't do the optimization it allows you to do the optimization so

it allows you to do the optimization so it allows you to do the optimization so if we were optimizing a WordPress if we were optimizing a WordPress if we were optimizing a WordPress website we would almost always use Yost website we would almost always use Yost website we would almost always use Yost because it is our we think it's the best because it is our we think it's the best because it is our we think it's the best uh plugin for SEO optimization because I uh plugin for SEO optimization because I uh plugin for SEO optimization because I mean it's almost objective to say it is mean it's almost objective to say it is mean it's almost objective to say it is at this point there are some other at this point there are some other at this point there are some other competitors but um it's the market competitors but um it's the market competitors but um it's the market leader for a reason um so it allows a leader for a reason um so it allows a leader for a reason um so it allows a person to go in and say okay this is my person to go in and say okay this is my person to go in and say okay this is my page title here this is my meta page title here this is my meta page title here this is my meta description here oh looks like that description here oh looks like that description here oh looks like that metad description is too long I should metad description is too long I should metad description is too long I should tune it up this way so Yos doesn't do tune it up this way so Yos doesn't do tune it up this way so Yos doesn't do the work it allows a human to do the the work it allows a human to do the the work it allows a human to do the work um so if the human has done the work um so if the human has done the work um so if the human has done the work using yoast then the sort of onpage work using yoast then the sort of onpage work using yoast then the sort of onpage metadata side of of SEO optimization is metadata side of of SEO optimization is metadata side of of SEO optimization is indeed complete now that's one fraction indeed complete now that's one fraction indeed complete now that's one fraction of a much bigger hole that we were of a much bigger hole that we were of a much bigger hole that we were talking about there's still the the user talking about there's still the the user talking about there's still the the user experience the the speed the backlink experience the the speed the backlink experience the the speed the backlink profile all that other stuff that's profile all that other stuff that's profile all that other stuff that's going to play into it going to play into it going to play into it but y G is is a great tool to use for but y G is is a great tool to use for but y G is is a great tool to use for that is is the answer to that question that is is the answer to that question that is is the answer to that question but you still have to do the work but you still have to do the work but you still have to do the work installing the plugin is not doing the installing the plugin is not doing the installing the plugin is not doing the work okay thank you all right Jason now work okay thank you all right Jason now work okay thank you all right Jason now you can land the plan well I was gonna you can land the plan well I was gonna you can land the plan well I was gonna say I I think this is just part one um say I I think this is just part one um say I I think this is just part one um because I think there's there's more because I think there's there's more because I think there's there's more that we need to get to but we're out of that we need to get to but we're out of that we need to get to but we're out of time for today so Jason thank you so time for today so Jason thank you so time for today so Jason thank you so much for joining us and I can't wait to much for joining us and I can't wait to much for joining us and I can't wait to have you back on again you're a walking have you back on again you're a walking have you back on again you're a walking wealth of knowledge in the space thank wealth of knowledge in the space thank wealth of knowledge in the space thank you for serving churches here at Mion you for serving churches here at Mion you for serving churches here at Mion marketing and we love all that you do marketing and we love all that you do marketing and we love all that you do yeah thanks I'm always happy to come on yeah thanks I'm always happy to come on yeah thanks I'm always happy to come on whenever Bart tells me whenever Bart tells me whenever Bart tells me to well it will happen again for sure to well it will happen again for sure to well it will happen again for sure hey for those of you who made it all the hey for those of you who made it all the hey for those of you who made it all the way to the end of this podcast episode

way to the end of this podcast episode way to the end of this podcast episode 44 minutes in crazy long for us but 44 minutes in crazy long for us but 44 minutes in crazy long for us but hopefully super valuable for you we hopefully super valuable for you we hopefully super valuable for you we appreciate you sticking with us uh if appreciate you sticking with us uh if appreciate you sticking with us uh if you haven't ever left us a rating or a you haven't ever left us a rating or a you haven't ever left us a rating or a review wouldn't today be the best time review wouldn't today be the best time review wouldn't today be the best time to do that after this master class on to do that after this master class on to do that after this master class on SEO come on leave us a rating leave us a SEO come on leave us a rating leave us a SEO come on leave us a rating leave us a RW uh tell us how much you appreciate RW uh tell us how much you appreciate RW uh tell us how much you appreciate the podcast it feeds the algorithm of the podcast it feeds the algorithm of the podcast it feeds the algorithm of the uh the uh the uh podcast universe and it helps more podcast universe and it helps more podcast universe and it helps more people find the podcast when you do that people find the podcast when you do that people find the podcast when you do that also be sure to check out the the uh also be sure to check out the the uh also be sure to check out the the uh show notes of this episode because we're show notes of this episode because we're show notes of this episode because we're going to link to a number of different going to link to a number of different going to link to a number of different articles that we have on our website articles that we have on our website articles that we have on our website blog posts that we've created that speak blog posts that we've created that speak blog posts that we've created that speak to a lot of the things that we talked to a lot of the things that we talked to a lot of the things that we talked about on this particular episode so you about on this particular episode so you about on this particular episode so you can do a little bit of a deeper dive uh can do a little bit of a deeper dive uh can do a little bit of a deeper dive uh with some of the content that we have on with some of the content that we have on with some of the content that we have on our website there's also a SE search our website there's also a SE search our website there's also a SE search feature on our blog where if you can't feature on our blog where if you can't feature on our blog where if you can't find exactly what you're looking for uh find exactly what you're looking for uh find exactly what you're looking for uh just by browsing use that little search just by browsing use that little search just by browsing use that little search feature and uh hopefully you can find feature and uh hopefully you can find feature and uh hopefully you can find the content that you're looking for on the content that you're looking for on the content that you're looking for on our blog we put a lot of time energy and our blog we put a lot of time energy and our blog we put a lot of time energy and effort into that uh because we want to effort into that uh because we want to effort into that uh because we want to be able to be a resource for you as be able to be a resource for you as be able to be a resource for you as church leaders uh so thanks again uh for church leaders uh so thanks again uh for church leaders uh so thanks again uh for tuning in to another episode of the tuning in to another episode of the tuning in to another episode of the missional marketing podcast we'll see missional marketing podcast we'll see missional marketing podcast we'll see you next time