Christmas Communications Checklist | Bart Blair
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hey welcome to season 4 episode 10 of hey welcome to season 4 episode 10 of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the is Bart Blair I am the co-host of the show on what is the 134th episode of our show on what is the 134th episode of our show on what is the 134th episode of our podcast uh we've been producing this podcast uh we've been producing this podcast uh we've been producing this show since the spring of 2020 uh with show since the spring of 2020 uh with show since the spring of 2020 uh with the intention of helping churches grow the intention of helping churches grow the intention of helping churches grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective Communications and what I'm effective Communications and what I'm effective Communications and what I'm planning to do today is to share with planning to do today is to share with planning to do today is to share with you a church Communications checklist in you a church Communications checklist in you a church Communications checklist in preparation for Christmas in 202 23 preparation for Christmas in 202 23 preparation for Christmas in 202 23 calling this simply the Christmas calling this simply the Christmas calling this simply the Christmas Communications checklist now the truth Communications checklist now the truth Communications checklist now the truth is you can apply this particular is you can apply this particular is you can apply this particular checklist to any and all events that checklist to any and all events that checklist to any and all events that you're hosting or doing in the context you're hosting or doing in the context you're hosting or doing in the context of your church but for this particular of your church but for this particular of your church but for this particular season we're going to focus on Christmas season we're going to focus on Christmas season we're going to focus on Christmas in fact today as I'm recording this we in fact today as I'm recording this we in fact today as I'm recording this we are exactly 77 days until Christmas Eve are exactly 77 days until Christmas Eve are exactly 77 days until Christmas Eve which means by the time you're listening which means by the time you're listening which means by the time you're listening to this you've got roughly 10 weeks to this you've got roughly 10 weeks to this you've got roughly 10 weeks until Christmas Eve if you and your team until Christmas Eve if you and your team until Christmas Eve if you and your team are not already in the deep end of the are not already in the deep end of the are not already in the deep end of the pool with planning your Christmas Eve pool with planning your Christmas Eve pool with planning your Christmas Eve services now is the time to start in services now is the time to start in services now is the time to start in fact you can sit down with this fact you can sit down with this fact you can sit down with this particular checklist work through it as particular checklist work through it as particular checklist work through it as a team together and hopefully this will a team together and hopefully this will a team together and hopefully this will help you get as much momentum as help you get as much momentum as help you get as much momentum as possible going into Christmas of 2023 possible going into Christmas of 2023 possible going into Christmas of 2023 now obviously one of the things that now obviously one of the things that now obviously one of the things that makes Christmas this year a little bit makes Christmas this year a little bit makes Christmas this year a little bit unique is the fact that Christmas Eve is unique is the fact that Christmas Eve is unique is the fact that Christmas Eve is a Sunday uh which really gives you an a Sunday uh which really gives you an a Sunday uh which really gives you an opportunity to invite and connect with opportunity to invite and connect with opportunity to invite and connect with people on a Sunday morning whereas in people on a Sunday morning whereas in people on a Sunday morning whereas in other years you might be planning a other years you might be planning a other years you might be planning a midweek service of some sort I know some midweek service of some sort I know some midweek service of some sort I know some churches will just do their regular uh churches will just do their regular uh churches will just do their regular uh Sunday morning worship services on Sunday morning worship services on Sunday morning worship services on Christmas Eve and then do their candl Christmas Eve and then do their candl Christmas Eve and then do their candl light on Sunday evening some churches light on Sunday evening some churches light on Sunday evening some churches are just going to do their candl light are just going to do their candl light are just going to do their candl light or whatever their Christmas Eve or whatever their Christmas Eve or whatever their Christmas Eve celebration is on the Sunday morning celebration is on the Sunday morning celebration is on the Sunday morning some churches will be adding Services some churches will be adding Services some churches will be adding Services throughout the weekend to accommodate
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throughout the weekend to accommodate throughout the weekend to accommodate all the people in their community that all the people in their community that all the people in their community that they're expecting uh to reach but they're expecting uh to reach but they're expecting uh to reach but whatever your situation is work through whatever your situation is work through whatever your situation is work through these seven things on this checklist and these seven things on this checklist and these seven things on this checklist and I pretty confident that you will find I pretty confident that you will find I pretty confident that you will find yourself with more confidence and more yourself with more confidence and more yourself with more confidence and more momentum going into the holiday season momentum going into the holiday season momentum going into the holiday season and hopefully that will set you up and hopefully that will set you up and hopefully that will set you up really well uh as you turn the corner really well uh as you turn the corner really well uh as you turn the corner into 2024 all right so let's get started into 2024 all right so let's get started into 2024 all right so let's get started here is the Christmas Communications here is the Christmas Communications here is the Christmas Communications checklist number one on our checklist is checklist number one on our checklist is checklist number one on our checklist is Define the call back what do I mean by Define the call back what do I mean by Define the call back what do I mean by the call back well I mean the thing that the call back well I mean the thing that the call back well I mean the thing that you're going to do after Christmas I've you're going to do after Christmas I've you're going to do after Christmas I've often said this maybe you've heard it on often said this maybe you've heard it on often said this maybe you've heard it on this podcast before that anytime you are this podcast before that anytime you are this podcast before that anytime you are planning a major event or activity in planning a major event or activity in planning a major event or activity in the context of your church you should the context of your church you should the context of your church you should always be planning whatever it is that always be planning whatever it is that always be planning whatever it is that you're doing next so that you have a you're doing next so that you have a you're doing next so that you have a very clear call to action for people very clear call to action for people very clear call to action for people while they're at your next event so when while they're at your next event so when while they're at your next event so when people are coming to your Christmas Eve people are coming to your Christmas Eve people are coming to your Christmas Eve services you want to have a very very services you want to have a very very services you want to have a very very clear next step for them people need clear next step for them people need clear next step for them people need Next Step so in the context of Christmas Next Step so in the context of Christmas Next Step so in the context of Christmas Eve maybe your next step is a new sermon Eve maybe your next step is a new sermon Eve maybe your next step is a new sermon series that you're planning to launch in series that you're planning to launch in series that you're planning to launch in January maybe it's a another Outreach January maybe it's a another Outreach January maybe it's a another Outreach event something that's outward facing event something that's outward facing event something that's outward facing and oriented towards reaching people in and oriented towards reaching people in and oriented towards reaching people in the community uh maybe it's some sort of the community uh maybe it's some sort of the community uh maybe it's some sort of class or seminar or Workshop that you're class or seminar or Workshop that you're class or seminar or Workshop that you're going to be hosting in the New Year going to be hosting in the New Year going to be hosting in the New Year whatever that is you need to be planning whatever that is you need to be planning whatever that is you need to be planning that at the same time that you're that at the same time that you're that at the same time that you're planning Christmas Eve because you want planning Christmas Eve because you want planning Christmas Eve because you want to make sure that you're ready to be to make sure that you're ready to be to make sure that you're ready to be inviting people and registering ing inviting people and registering ing inviting people and registering ing people for whatever that next event is I people for whatever that next event is I people for whatever that next event is I always say this with churches that I'm always say this with churches that I'm always say this with churches that I'm coaching with churches that I'm working coaching with churches that I'm working coaching with churches that I'm working with that while we're planning any major with that while we're planning any major with that while we're planning any major event we always want to be thinking
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event we always want to be thinking event we always want to be thinking about the next step for people so this about the next step for people so this about the next step for people so this will really affect the way that you're will really affect the way that you're will really affect the way that you're communicating at the event itself maybe communicating at the event itself maybe communicating at the event itself maybe not necessarily so much leading up to not necessarily so much leading up to not necessarily so much leading up to the event but it's always important that the event but it's always important that the event but it's always important that everybody on your team knows that on everybody on your team knows that on everybody on your team knows that on Christmas Eve when we have all of these Christmas Eve when we have all of these Christmas Eve when we have all of these people on our campus at our location people on our campus at our location people on our campus at our location we're all trying to move them towards we're all trying to move them towards we're all trying to move them towards the very next thing which is fill in the the very next thing which is fill in the the very next thing which is fill in the blank so as a team you should be blank so as a team you should be blank so as a team you should be defining the call back what is the call defining the call back what is the call defining the call back what is the call back what are we calling people back to back what are we calling people back to back what are we calling people back to after the Christmas Eve services Define after the Christmas Eve services Define after the Christmas Eve services Define the call back and this will actually the call back and this will actually the call back and this will actually hopefully help with your retention and hopefully help with your retention and hopefully help with your retention and keeping people connected into your keeping people connected into your keeping people connected into your community you're going to have a whole community you're going to have a whole community you're going to have a whole lot of people in your services on lot of people in your services on lot of people in your services on Christmas Eve that are maybe they're Christmas Eve that are maybe they're Christmas Eve that are maybe they're your CEOs right they're the people that your CEOs right they're the people that your CEOs right they're the people that are connected to your church they're are connected to your church they're are connected to your church they're probably part of your ring one your probably part of your ring one your probably part of your ring one your people but they're Christmas Easter only people but they're Christmas Easter only people but they're Christmas Easter only people or as Jason Hamrock calls them people or as Jason Hamrock calls them people or as Jason Hamrock calls them they're the CEOs of your church um they're the CEOs of your church um they're the CEOs of your church um perhaps you're going to have a lot of perhaps you're going to have a lot of perhaps you're going to have a lot of people on your campus who don't actually people on your campus who don't actually people on your campus who don't actually attend your church or don't attend any attend your church or don't attend any attend your church or don't attend any church think through what you want all church think through what you want all church think through what you want all of those people to be doing next after of those people to be doing next after of those people to be doing next after Christmas Eve so item number one on our Christmas Eve so item number one on our Christmas Eve so item number one on our checklist is to define the call back checklist is to define the call back checklist is to define the call back item number two on our checklist is item number two on our checklist is item number two on our checklist is clarify what you're inviting people to clarify what you're inviting people to clarify what you're inviting people to now I know that might seem obvious we're now I know that might seem obvious we're now I know that might seem obvious we're inviting people to a Christmas Eve inviting people to a Christmas Eve inviting people to a Christmas Eve service right but what you're doing in service right but what you're doing in service right but what you're doing in the way that you're inviting people is the way that you're inviting people is the way that you're inviting people is going to mean different things to going to mean different things to going to mean different things to different people in your community think different people in your community think different people in your community think about this now you've got ring one about this now you've got ring one about this now you've got ring one people those are people who are people those are people who are people those are people who are connected to your church they're part of connected to your church they're part of connected to your church they're part of your church family and what you are your church family and what you are your church family and what you are inviting them to do is you're inviting inviting them to do is you're inviting inviting them to do is you're inviting them to come and celebrate the birth of
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them to come and celebrate the birth of them to come and celebrate the birth of Jesus Jesus is Central to who you are as Jesus Jesus is Central to who you are as Jesus Jesus is Central to who you are as a church you're inviting people to come a church you're inviting people to come a church you're inviting people to come and worship Jesus with you and the and worship Jesus with you and the and worship Jesus with you and the language that you use with those people language that you use with those people language that you use with those people is obvious right come to church because is obvious right come to church because is obvious right come to church because you are part of our church it's you are part of our church it's you are part of our church it's important for us as a family to be important for us as a family to be important for us as a family to be together to be celebrating Jesus together to be celebrating Jesus together to be celebrating Jesus together because Jesus is Central to together because Jesus is Central to together because Jesus is Central to everything about who we are and what we everything about who we are and what we everything about who we are and what we do right so ring one communication it's do right so ring one communication it's do right so ring one communication it's okay invite people to come and worship okay invite people to come and worship okay invite people to come and worship Christmas Eve how about Ring two people Christmas Eve how about Ring two people Christmas Eve how about Ring two people remember ring two people are those remember ring two people are those remember ring two people are those people who are in your geographic area people who are in your geographic area people who are in your geographic area who are not yet connected to your church who are not yet connected to your church who are not yet connected to your church or maybe not even another church but or maybe not even another church but or maybe not even another church but they're actively looking for a church they're actively looking for a church they're actively looking for a church now what do you want to invite those now what do you want to invite those now what do you want to invite those people to well they may be Believers or people to well they may be Believers or people to well they may be Believers or they may not if they're Believers then they may not if they're Believers then they may not if they're Believers then inviting them to come worship for inviting them to come worship for inviting them to come worship for Christmas Eve makes sense to them but if Christmas Eve makes sense to them but if Christmas Eve makes sense to them but if they're really just spiritually hungry they're really just spiritually hungry they're really just spiritually hungry people who aren't yet connected to a people who aren't yet connected to a people who aren't yet connected to a church maybe inviting them to worship is church maybe inviting them to worship is church maybe inviting them to worship is not the thing that you're inviting them not the thing that you're inviting them not the thing that you're inviting them to do maybe you're inviting them to come to do maybe you're inviting them to come to do maybe you're inviting them to come and explore your church family to get and explore your church family to get and explore your church family to get connected to celebrate the season with a connected to celebrate the season with a connected to celebrate the season with a new family of of Jesus followers right new family of of Jesus followers right new family of of Jesus followers right you're inviting them more to come in so you're inviting them more to come in so you're inviting them more to come in so that they can explore your church to see that they can explore your church to see that they can explore your church to see if you might be a good fit for them if you might be a good fit for them if you might be a good fit for them because they're actively looking for a because they're actively looking for a because they're actively looking for a church now there are different church now there are different church now there are different methodologies and different platforms methodologies and different platforms methodologies and different platforms that we're going to use to connect with that we're going to use to connect with that we're going to use to connect with those ring two people but the language those ring two people but the language those ring two people but the language that we're going to use is inviting them that we're going to use is inviting them that we're going to use is inviting them to come and explore us as a community to come and explore us as a community to come and explore us as a community because ultimately that's what they're because ultimately that's what they're because ultimately that's what they're looking to do if they're already a looking to do if they're already a looking to do if they're already a Believer they're looking for a place Believer they're looking for a place Believer they're looking for a place that they can plug in and maybe serve that they can plug in and maybe serve that they can plug in and maybe serve and grow as Disciples of Jesus if and grow as Disciples of Jesus if and grow as Disciples of Jesus if they're just spiritually curious people they're just spiritually curious people they're just spiritually curious people people who are spiritually hungry
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people who are spiritually hungry people who are spiritually hungry they're looking to get spiritual they're looking to get spiritual they're looking to get spiritual questions answered um they're not questions answered um they're not questions answered um they're not necessarily coming to worship but necessarily coming to worship but necessarily coming to worship but they're coming to get questions answered they're coming to get questions answered they're coming to get questions answered they're coming to get connected in they're coming to get connected in they're coming to get connected in community into a spiritual community so community into a spiritual community so community into a spiritual community so that they can get closer to God right so that they can get closer to God right so that they can get closer to God right so that might be some of the language that that might be some of the language that that might be some of the language that you want to use now ring three all the you want to use now ring three all the you want to use now ring three all the other people in your community who are other people in your community who are other people in your community who are not actively looking for a church this not actively looking for a church this not actively looking for a church this is a completely different ball wax here is a completely different ball wax here is a completely different ball wax here okay I heard a pastor say this recently okay I heard a pastor say this recently okay I heard a pastor say this recently and it really changed a lot of things and it really changed a lot of things and it really changed a lot of things for me he said he wants his church not for me he said he wants his church not for me he said he wants his church not to think about the community that to think about the community that to think about the community that they're trying to reach but to think they're trying to reach but to think they're trying to reach but to think like the community that they're trying like the community that they're trying like the community that they're trying to reach let me say that again we don't to reach let me say that again we don't to reach let me say that again we don't want to be a church that thinks about want to be a church that thinks about want to be a church that thinks about our community we want to be a church our community we want to be a church our community we want to be a church that thinks like our community there that thinks like our community there that thinks like our community there there's some Nuance there right and what there's some Nuance there right and what there's some Nuance there right and what does that really mean well it really does that really mean well it really does that really mean well it really means that we've got to understand the means that we've got to understand the means that we've got to understand the people that we're trying to reach we people that we're trying to reach we people that we're trying to reach we need to know what they're hurts and need to know what they're hurts and need to know what they're hurts and their Hang-Ups their fears their worries their Hang-Ups their fears their worries their Hang-Ups their fears their worries we need to know what the and understand we need to know what the and understand we need to know what the and understand what the things are that are important what the things are that are important what the things are that are important to them not because it's going to change to them not because it's going to change to them not because it's going to change our priorities as a church but it our priorities as a church but it our priorities as a church but it changes what we're inviting them to or changes what we're inviting them to or changes what we're inviting them to or the way we're inviting them it changes the way we're inviting them it changes the way we're inviting them it changes the language that we use let's face it the language that we use let's face it the language that we use let's face it the local church in America today is no the local church in America today is no the local church in America today is no longer the home team we are now the longer the home team we are now the longer the home team we are now the visiting team and so we've got to play visiting team and so we've got to play visiting team and so we've got to play by the home team rules to some degree by the home team rules to some degree by the home team rules to some degree the other thing that we have to realize the other thing that we have to realize the other thing that we have to realize is that we are like missionaries in a is that we are like missionaries in a is that we are like missionaries in a foreign field which means we need to foreign field which means we need to foreign field which means we need to contextualize what we're saying and put contextualize what we're saying and put contextualize what we're saying and put it in a language that the audience that it in a language that the audience that it in a language that the audience that we're trying to reach really understands we're trying to reach really understands we're trying to reach really understands if we simply use our language our lingo if we simply use our language our lingo if we simply use our language our lingo um our technical terms for things then um our technical terms for things then um our technical terms for things then the people we're trying to reach may not the people we're trying to reach may not the people we're trying to reach may not get it but if we can put things into
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get it but if we can put things into get it but if we can put things into terms that they really understand and we terms that they really understand and we terms that they really understand and we can invite them into things for reasons can invite them into things for reasons can invite them into things for reasons that are actually going to scratch an that are actually going to scratch an that are actually going to scratch an itch that they have or solve a problem itch that they have or solve a problem itch that they have or solve a problem they're looking to solve then it gives they're looking to solve then it gives they're looking to solve then it gives us a better chance of actually meeting us a better chance of actually meeting us a better chance of actually meeting them where they are and bringing them them where they are and bringing them them where they are and bringing them into our spiritual Community now into our spiritual Community now into our spiritual Community now ultimately we know that these people all ultimately we know that these people all ultimately we know that these people all have a god-sized hole in in their heart have a god-sized hole in in their heart have a god-sized hole in in their heart a god-sized hole in their life they're a god-sized hole in their life they're a god-sized hole in their life they're trying to fill it with other things we trying to fill it with other things we trying to fill it with other things we want to help them discover a personal want to help them discover a personal want to help them discover a personal relationship with Jesus because we know relationship with Jesus because we know relationship with Jesus because we know that's the only thing that's going to that's the only thing that's going to that's the only thing that's going to fill that hole but at the same time we fill that hole but at the same time we fill that hole but at the same time we need to make sure that we're inviting need to make sure that we're inviting need to make sure that we're inviting them to things in a way that is enticing them to things in a way that is enticing them to things in a way that is enticing and exciting for them and want to get and exciting for them and want to get and exciting for them and want to get involved in so let me just kind of break involved in so let me just kind of break involved in so let me just kind of break this down for you if I were trying to this down for you if I were trying to this down for you if I were trying to reach people in my community who weren't reach people in my community who weren't reach people in my community who weren't necessarily looking for a church who necessarily looking for a church who necessarily looking for a church who weren't uh interested in church who weren't uh interested in church who weren't uh interested in church who maybe don't have much of a spiritual maybe don't have much of a spiritual maybe don't have much of a spiritual background these are the unchurched the background these are the unchurched the background these are the unchurched the dechurched and the churchless people in dechurched and the churchless people in dechurched and the churchless people in my community I would not be inviting my community I would not be inviting my community I would not be inviting them to worship I would not be inviting them to worship I would not be inviting them to worship I would not be inviting them to celebrate the birth of Jesus I them to celebrate the birth of Jesus I them to celebrate the birth of Jesus I would be inviting them to come and would be inviting them to come and would be inviting them to come and create a Christmas experience for their create a Christmas experience for their create a Christmas experience for their family that will be one they'll never family that will be one they'll never family that will be one they'll never forget because really that's what forget because really that's what forget because really that's what they're looking for if they're going to they're looking for if they're going to they're looking for if they're going to come to your church and it's not because come to your church and it's not because come to your church and it's not because of a spiritual question or a spiritual of a spiritual question or a spiritual of a spiritual question or a spiritual need that they have if they're going to need that they have if they're going to need that they have if they're going to come check out your church not because come check out your church not because come check out your church not because they're actively looking for a church they're actively looking for a church they're actively looking for a church what's going to get them there well I what's going to get them there well I what's going to get them there well I think what's going to get them there is think what's going to get them there is think what's going to get them there is you having the ability to create a you having the ability to create a you having the ability to create a family experience and family memories family experience and family memories family experience and family memories that will help their family grow closer that will help their family grow closer that will help their family grow closer to one another now we know ultimately a to one another now we know ultimately a to one another now we know ultimately a family that's growing closer to God has family that's growing closer to God has family that's growing closer to God has a much better chance of growing closer a much better chance of growing closer a much better chance of growing closer to one another but we're not going to be to one another but we're not going to be to one another but we're not going to be able to help them grow closer to God if able to help them grow closer to God if able to help them grow closer to God if we can't get them into incarnational we can't get them into incarnational we can't get them into incarnational community and connection with us so
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community and connection with us so community and connection with us so let's invite them to come and celebrate let's invite them to come and celebrate let's invite them to come and celebrate the Christmas season in a way that will the Christmas season in a way that will the Christmas season in a way that will help them uh connect with their family help them uh connect with their family help them uh connect with their family and Forge family memories and build some and Forge family memories and build some and Forge family memories and build some Nostalgia for their lives now think Nostalgia for their lives now think Nostalgia for their lives now think about this many of the people that we're about this many of the people that we're about this many of the people that we're trying to reach in our communities trying to reach in our communities trying to reach in our communities theyve probably had some tough years theyve probably had some tough years theyve probably had some tough years maybe 2023 was a hard year what if this maybe 2023 was a hard year what if this maybe 2023 was a hard year what if this was a year that celebrating Christmas was a year that celebrating Christmas was a year that celebrating Christmas with your church could help them restore with your church could help them restore with your church could help them restore their hope and restore their joy and to their hope and restore their joy and to their hope and restore their joy and to restore some peace in their family it's restore some peace in their family it's restore some peace in their family it's not about worshiping Jesus for them even not about worshiping Jesus for them even not about worshiping Jesus for them even though that is what it is for us as though that is what it is for us as though that is what it is for us as followers of Jesus for them it's about followers of Jesus for them it's about followers of Jesus for them it's about finding a safe place to create some finding a safe place to create some finding a safe place to create some memories and to do something that will memories and to do something that will memories and to do something that will be impactful for their family as a whole be impactful for their family as a whole be impactful for their family as a whole so think about how you're communicating so think about how you're communicating so think about how you're communicating to the people in your community and what to the people in your community and what to the people in your community and what you're actually inviting them to right you're actually inviting them to right you're actually inviting them to right so clarify what you're inviting people so clarify what you're inviting people so clarify what you're inviting people to experience and contextualize that for to experience and contextualize that for to experience and contextualize that for your ring one your ring two and your your ring one your ring two and your your ring one your ring two and your ring three audiences and that's the ring three audiences and that's the ring three audiences and that's the second thing on our checklist which is second thing on our checklist which is second thing on our checklist which is to clarify what you inviting people to to clarify what you inviting people to to clarify what you inviting people to experience and that brings us to number experience and that brings us to number experience and that brings us to number three you need to build a Christmas three you need to build a Christmas three you need to build a Christmas landing page on your Church website landing page on your Church website landing page on your Church website that's right a landing page one page that's right a landing page one page that's right a landing page one page usually it's like www.my usually it's like www.my usually it's like www.my church.com Christmas and you need to put church.com Christmas and you need to put church.com Christmas and you need to put anything and everything that's relevant anything and everything that's relevant anything and everything that's relevant to your Christmas season on that single to your Christmas season on that single to your Christmas season on that single page maybe you're having a live nativity page maybe you're having a live nativity page maybe you're having a live nativity maybe you're doing a gift wrapping event maybe you're doing a gift wrapping event maybe you're doing a gift wrapping event maybe you're doing some other uh maybe you're doing some other uh maybe you're doing some other uh Outreach events leading up to Christmas Outreach events leading up to Christmas Outreach events leading up to Christmas Eve maybe you're doing a Christmas uh Eve maybe you're doing a Christmas uh Eve maybe you're doing a Christmas uh teaching series sermon series you can teaching series sermon series you can teaching series sermon series you can put all of that content on one single put all of that content on one single put all of that content on one single page but here's what I want you to think
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page but here's what I want you to think page but here's what I want you to think about I want you to build this landing about I want you to build this landing about I want you to build this landing page and write all the copy as if the page and write all the copy as if the page and write all the copy as if the only people reading it are ring three only people reading it are ring three only people reading it are ring three people Now the default for most churches people Now the default for most churches people Now the default for most churches is to create a landing page so that they is to create a landing page so that they is to create a landing page so that they can deliver this to the people in their can deliver this to the people in their can deliver this to the people in their church so that everybody in their Church church so that everybody in their Church church so that everybody in their Church knows what's going on Christmas Eve but knows what's going on Christmas Eve but knows what's going on Christmas Eve but here's the reality Christmas Eve is a here's the reality Christmas Eve is a here's the reality Christmas Eve is a Sunday this year if people are part of Sunday this year if people are part of Sunday this year if people are part of your church and they're in town they're your church and they're in town they're your church and they're in town they're G to come unless you're doing something G to come unless you're doing something G to come unless you're doing something like really crazy like completely like really crazy like completely like really crazy like completely changing service times or you know changing service times or you know changing service times or you know adding a bunch of service times adding a bunch of service times adding a bunch of service times obviously you want to use that page to obviously you want to use that page to obviously you want to use that page to communicate that to the people who are communicate that to the people who are communicate that to the people who are in your ring one but for the most part in your ring one but for the most part in your ring one but for the most part you want to use this landing page to you want to use this landing page to you want to use this landing page to connect with people in ring two and ring connect with people in ring two and ring connect with people in ring two and ring three who haven't yet decided that your three who haven't yet decided that your three who haven't yet decided that your church is a good fit for them or that church is a good fit for them or that church is a good fit for them or that this event or this activity is something this event or this activity is something this event or this activity is something that's naturally going to into their that's naturally going to into their that's naturally going to into their schedule as a family so put all the schedule as a family so put all the schedule as a family so put all the information on that landing page that information on that landing page that information on that landing page that needs to go on that landing page needs to go on that landing page needs to go on that landing page everything that you can about your everything that you can about your everything that you can about your Christmas experience at your church but Christmas experience at your church but Christmas experience at your church but write it and think through it like your write it and think through it like your write it and think through it like your audience that you're trying to reach audience that you're trying to reach audience that you're trying to reach think like the people that you're trying think like the people that you're trying think like the people that you're trying to reach and put things in language that to reach and put things in language that to reach and put things in language that will resonate with them okay so that's will resonate with them okay so that's will resonate with them okay so that's number three build a Christmas Eve number three build a Christmas Eve number three build a Christmas Eve landing page for your landing page for your landing page for your church and number four on our checklist church and number four on our checklist church and number four on our checklist is prints some postcards and some is prints some postcards and some is prints some postcards and some posters now I know missional marketing posters now I know missional marketing posters now I know missional marketing we are a digital marketing agency and we we are a digital marketing agency and we we are a digital marketing agency and we are all things digital and this is where are all things digital and this is where are all things digital and this is where we kind of hang our hat we're the pros we kind of hang our hat we're the pros we kind of hang our hat we're the pros when it comes to digital marketing but when it comes to digital marketing but when it comes to digital marketing but the reality is there's no better time the reality is there's no better time the reality is there's no better time for you to be inviting people in your for you to be inviting people in your for you to be inviting people in your community for the people in your church community for the people in your church community for the people in your church to be inviting people in your community
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to be inviting people in your community to be inviting people in your community uh then to Christmas Christmas and uh then to Christmas Christmas and uh then to Christmas Christmas and Easter those are like the easiest times Easter those are like the easiest times Easter those are like the easiest times of year to get people who don't attend of year to get people who don't attend of year to get people who don't attend church to try church so print some church to try church so print some church to try church so print some postcards put them in the hands of the postcards put them in the hands of the postcards put them in the hands of the people in your church family and tell people in your church family and tell people in your church family and tell them that these cards are to be used as them that these cards are to be used as them that these cards are to be used as invites I used to do this in the last invites I used to do this in the last invites I used to do this in the last church that I pastored we would print church that I pastored we would print church that I pastored we would print cards we would hand them out to people cards we would hand them out to people cards we would hand them out to people on Sundays and I would stand on the on Sundays and I would stand on the on Sundays and I would stand on the stage and I would say this card that you stage and I would say this card that you stage and I would say this card that you got today was not for you this card that got today was not for you this card that got today was not for you this card that we gave you is for you to give to we gave you is for you to give to we gave you is for you to give to someone that you know that we don't know someone that you know that we don't know someone that you know that we don't know so print cards and communicate to the so print cards and communicate to the so print cards and communicate to the people in your church that the card is people in your church that the card is people in your church that the card is not for them please don't Litter the not for them please don't Litter the not for them please don't Litter the floorboard in the backseat of your car floorboard in the backseat of your car floorboard in the backseat of your car with these postcards please don't take a with these postcards please don't take a with these postcards please don't take a stack home and leave them on your stack home and leave them on your stack home and leave them on your counter take a card take two take 10 counter take a card take two take 10 counter take a card take two take 10 however many cards you need and go and however many cards you need and go and however many cards you need and go and invite people in your community uh that invite people in your community uh that invite people in your community uh that you know that we don't know to come to you know that we don't know to come to you know that we don't know to come to Christmas Eve you know um my son and uh Christmas Eve you know um my son and uh Christmas Eve you know um my son and uh his girlfriend we've been attending Life his girlfriend we've been attending Life his girlfriend we've been attending Life church with them periodically Craig church with them periodically Craig church with them periodically Craig grell's church and one of the things grell's church and one of the things grell's church and one of the things that I've noticed when we'll go in that I've noticed when we'll go in that I've noticed when we'll go in sometimes on the seats when we go in sometimes on the seats when we go in sometimes on the seats when we go in they have little Ziploc baggies with they have little Ziploc baggies with they have little Ziploc baggies with like 3in by 3inch cards printed in those like 3in by 3inch cards printed in those like 3in by 3inch cards printed in those Ziploc baggies with like a stack of five Ziploc baggies with like a stack of five Ziploc baggies with like a stack of five or eight invite cars right they're or eight invite cars right they're or eight invite cars right they're providing those for people in their providing those for people in their providing those for people in their Church all the time it's kind of obvious Church all the time it's kind of obvious Church all the time it's kind of obvious that you know we're giving you eight of that you know we're giving you eight of that you know we're giving you eight of these not because we think you need these not because we think you need these not because we think you need eight but because you know people that eight but because you know people that eight but because you know people that we don't know so why don't you as a we don't know so why don't you as a we don't know so why don't you as a church print some postcards for church print some postcards for church print some postcards for Christmas Eve and while you're printing Christmas Eve and while you're printing Christmas Eve and while you're printing postcards go ahead and print some postcards go ahead and print some postcards go ahead and print some posters what what should you do with the posters what what should you do with the posters what what should you do with the posters well look around in your posters well look around in your posters well look around in your community for opportunities to hang the community for opportunities to hang the community for opportunities to hang the poster U maybe at the public library
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poster U maybe at the public library poster U maybe at the public library maybe there's a grocery store that has a maybe there's a grocery store that has a maybe there's a grocery store that has a bulletin board uh maybe someone in your bulletin board uh maybe someone in your bulletin board uh maybe someone in your church has a business or maybe there's church has a business or maybe there's church has a business or maybe there's several people in your church who have several people in your church who have several people in your church who have businesses that they could hang them up businesses that they could hang them up businesses that they could hang them up maybe you've got a a mechanic who owns a maybe you've got a a mechanic who owns a maybe you've got a a mechanic who owns a shop or somebody who owns a coffee shop shop or somebody who owns a coffee shop shop or somebody who owns a coffee shop or a restaurant or even an accounting or a restaurant or even an accounting or a restaurant or even an accounting office and they could put up the posters office and they could put up the posters office and they could put up the posters in the front windows of their business in the front windows of their business in the front windows of their business or even in the office uh lunchroom where or even in the office uh lunchroom where or even in the office uh lunchroom where people gather to have lunch print some people gather to have lunch print some people gather to have lunch print some posters hang them up find places around posters hang them up find places around posters hang them up find places around the community that you can post those the community that you can post those the community that you can post those posters do everything that you can to posters do everything that you can to posters do everything that you can to promote your Christmas Eve services oh promote your Christmas Eve services oh promote your Christmas Eve services oh and by the way include a QR code on your and by the way include a QR code on your and by the way include a QR code on your postcard and on your poster that leads postcard and on your poster that leads postcard and on your poster that leads right to your Christmas Eve landing page right to your Christmas Eve landing page right to your Christmas Eve landing page remember that's the goal is to try to remember that's the goal is to try to remember that's the goal is to try to get people to that Christmas Eve landing get people to that Christmas Eve landing get people to that Christmas Eve landing page so that they can get all the page so that they can get all the page so that they can get all the information they need which means you information they need which means you information they need which means you don't have to put all of the information don't have to put all of the information don't have to put all of the information on the poster and the postcard because on the poster and the postcard because on the poster and the postcard because if you're leading them to the landing if you're leading them to the landing if you're leading them to the landing page it's got all the information that page it's got all the information that page it's got all the information that they need there and therefore all you they need there and therefore all you they need there and therefore all you got to do is use that postcard use that got to do is use that postcard use that got to do is use that postcard use that poster as a means to direct them to that poster as a means to direct them to that poster as a means to direct them to that landing page so uh number four on our landing page so uh number four on our landing page so uh number four on our checklist our church Christmas checklist our church Christmas checklist our church Christmas Communications checklist is to print Communications checklist is to print Communications checklist is to print postcards and posters and that brings us postcards and posters and that brings us postcards and posters and that brings us to number five on our checklist which is to number five on our checklist which is to number five on our checklist which is to identify free places that you can to identify free places that you can to identify free places that you can post your event online now my default post your event online now my default post your event online now my default always if you ever listen to previous always if you ever listen to previous always if you ever listen to previous podcast episodes in preparation for podcast episodes in preparation for podcast episodes in preparation for Christmas and Easter um or if you've Christmas and Easter um or if you've Christmas and Easter um or if you've heard me on my Soap Box before it's use heard me on my Soap Box before it's use heard me on my Soap Box before it's use Eventbrite and use all events post your Eventbrite and use all events post your Eventbrite and use all events post your events on those pages write your copy as events on those pages write your copy as events on those pages write your copy as if you're trying to reach ring three if you're trying to reach ring three if you're trying to reach ring three people because people in your community people because people in your community people because people in your community who are ring three people they're going who are ring three people they're going who are ring three people they're going to be looking for events and activities to be looking for events and activities to be looking for events and activities around Christmas for their family they
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around Christmas for their family they around Christmas for their family they might be using the app they might be might be using the app they might be might be using the app they might be just Googling it but the advantage of just Googling it but the advantage of just Googling it but the advantage of posting your events in Eventbrite and posting your events in Eventbrite and posting your events in Eventbrite and all events and any other platforms that all events and any other platforms that all events and any other platforms that are similar to that is that your events are similar to that is that your events are similar to that is that your events your activities will will show up in your activities will will show up in your activities will will show up in Google searches and in the searches on Google searches and in the searches on Google searches and in the searches on those platforms and if you're not those platforms and if you're not those platforms and if you're not charging admission uh then you can post charging admission uh then you can post charging admission uh then you can post them for free there are some limitations them for free there are some limitations them for free there are some limitations in the way that you use those platforms in the way that you use those platforms in the way that you use those platforms if you're using free promotion but take if you're using free promotion but take if you're using free promotion but take advantage of what's there now here's advantage of what's there now here's advantage of what's there now here's another thing I want to remind you that another thing I want to remind you that another thing I want to remind you that posting content on your Facebook page posting content on your Facebook page posting content on your Facebook page and on your Instagram feed is not well and on your Instagram feed is not well and on your Instagram feed is not well it's free but it's not overly effective it's free but it's not overly effective it's free but it's not overly effective let me just let me break this down for let me just let me break this down for let me just let me break this down for you okay here's the reality when you you okay here's the reality when you you okay here's the reality when you post content on your meta Channel post content on your meta Channel post content on your meta Channel the average post is going to get about the average post is going to get about the average post is going to get about four to 4 and a half% exposure four to 4 and a half% exposure four to 4 and a half% exposure organically to the people who follow organically to the people who follow organically to the people who follow your page the reality is a very very your page the reality is a very very your page the reality is a very very small number of people in that follow small number of people in that follow small number of people in that follow your page are going to see the content your page are going to see the content your page are going to see the content and almost none of it is going to get and almost none of it is going to get and almost none of it is going to get seen by people outside of your church seen by people outside of your church seen by people outside of your church Reach people who don't already follow Reach people who don't already follow Reach people who don't already follow your page so you know what post on the your page so you know what post on the your page so you know what post on the social media channels but don't let that social media channels but don't let that social media channels but don't let that be the primary mechanism that you use be the primary mechanism that you use be the primary mechanism that you use for communicating what you're doing it's for communicating what you're doing it's for communicating what you're doing it's just not going to reach the people that just not going to reach the people that just not going to reach the people that you think is reached now if you really you think is reached now if you really you think is reached now if you really want to leverage Facebook for all it's want to leverage Facebook for all it's want to leverage Facebook for all it's worth in regards to this from a free worth in regards to this from a free worth in regards to this from a free standpoint post your event in groups not standpoint post your event in groups not standpoint post your event in groups not your own groups but groups outside of your own groups but groups outside of your own groups but groups outside of your groups so for example my wife and I your groups so for example my wife and I your groups so for example my wife and I moved to a new community about a year moved to a new community about a year moved to a new community about a year ago we're planting a church in this ago we're planting a church in this ago we're planting a church in this community we got here it's a rather community we got here it's a rather community we got here it's a rather small community yet there are a handful small community yet there are a handful small community yet there are a handful of Facebook groups in the area that are of Facebook groups in the area that are of Facebook groups in the area that are related to the community activities and
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related to the community activities and related to the community activities and events some HOA some neighborhood groups events some HOA some neighborhood groups events some HOA some neighborhood groups and we've been able to post events and and we've been able to post events and and we've been able to post events and activities for our church plant in these activities for our church plant in these activities for our church plant in these Facebook groups and they actually get Facebook groups and they actually get Facebook groups and they actually get posted they don't get taken down that posted they don't get taken down that posted they don't get taken down that might not be the case where you are you might not be the case where you are you might not be the case where you are you might be in an area where those Facebook might be in an area where those Facebook might be in an area where those Facebook groups are a little less Church friendly groups are a little less Church friendly groups are a little less Church friendly but why not take a shot yeah no harm no but why not take a shot yeah no harm no but why not take a shot yeah no harm no foul you try to post it and they block foul you try to post it and they block foul you try to post it and they block it and don't let you post it okay didn't it and don't let you post it okay didn't it and don't let you post it okay didn't cost you anything um you might need to cost you anything um you might need to cost you anything um you might need to join some Facebook groups you might need join some Facebook groups you might need join some Facebook groups you might need to get online and find some Facebook to get online and find some Facebook to get online and find some Facebook groups in your community uh you might groups in your community uh you might groups in your community uh you might need to ask other people in your church need to ask other people in your church need to ask other people in your church what Facebook groups they are in that what Facebook groups they are in that what Facebook groups they are in that are Geo targeted for your community that are Geo targeted for your community that are Geo targeted for your community that they could share the event in okay if they could share the event in okay if they could share the event in okay if you really want to use Facebook and you really want to use Facebook and you really want to use Facebook and you're not putting dollars behind it but you're not putting dollars behind it but you're not putting dollars behind it but you want your posts to reach people who you want your posts to reach people who you want your posts to reach people who are outside of your own circle of are outside of your own circle of are outside of your own circle of influence then find Facebook groups that influence then find Facebook groups that influence then find Facebook groups that you can join or that other people in you can join or that other people in you can join or that other people in your church are a part of and you can your church are a part of and you can your church are a part of and you can share the landing page uh share social share the landing page uh share social share the landing page uh share social media content share invitations on those media content share invitations on those media content share invitations on those social media channels in those groups uh social media channels in those groups uh social media channels in those groups uh to promote your event so find free to promote your event so find free to promote your event so find free places to post your event that is places to post your event that is places to post your event that is checklist item number five and number checklist item number five and number checklist item number five and number six on our Christmas Communications six on our Christmas Communications six on our Christmas Communications checklist is run digital ads put a checklist is run digital ads put a checklist is run digital ads put a little money behind promoting your little money behind promoting your little money behind promoting your Christmas Eve services and your other Christmas Eve services and your other Christmas Eve services and your other Christmas events um ad missional Christmas events um ad missional Christmas events um ad missional marketing we run Christmas ads for 400 marketing we run Christmas ads for 400 marketing we run Christmas ads for 400 churches I'm not sure a bunch a lot of churches I'm not sure a bunch a lot of churches I'm not sure a bunch a lot of different churches this is one of those different churches this is one of those different churches this is one of those times a year that churches will use some times a year that churches will use some times a year that churches will use some of their Outreach money some of their of their Outreach money some of their of their Outreach money some of their marketing money uh to promote what's marketing money uh to promote what's marketing money uh to promote what's happening uh around their their church
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happening uh around their their church happening uh around their their church family at the Christmas season and the family at the Christmas season and the family at the Christmas season and the Easter season if you've never done that Easter season if you've never done that Easter season if you've never done that before you can reach out to Jason or me before you can reach out to Jason or me before you can reach out to Jason or me and we can set up a call with you to and we can set up a call with you to and we can set up a call with you to talk to you about what that uh looks talk to you about what that uh looks talk to you about what that uh looks like and what the costs are involved in like and what the costs are involved in like and what the costs are involved in using missional marketing for those using missional marketing for those using missional marketing for those Services if you happen to be listening Services if you happen to be listening Services if you happen to be listening to this podcast episode and you're a to this podcast episode and you're a to this podcast episode and you're a missional marketing partner and you missional marketing partner and you missional marketing partner and you haven't yet greenlighted your plans for haven't yet greenlighted your plans for haven't yet greenlighted your plans for Christmas you need to reach out to your Christmas you need to reach out to your Christmas you need to reach out to your coach and you need to get that started coach and you need to get that started coach and you need to get that started because we're coming down to the because we're coming down to the because we're coming down to the deadline here in the next couple of deadline here in the next couple of deadline here in the next couple of weeks our cut off is early November if weeks our cut off is early November if weeks our cut off is early November if you're going to run ads with missional you're going to run ads with missional you're going to run ads with missional marketing so uh reach out to us reach marketing so uh reach out to us reach marketing so uh reach out to us reach out to your coach make sure that you get out to your coach make sure that you get out to your coach make sure that you get that uh in the hopper so that we can get that uh in the hopper so that we can get that uh in the hopper so that we can get that nailed down but here's the deal uh that nailed down but here's the deal uh that nailed down but here's the deal uh if you want to reach people you got to if you want to reach people you got to if you want to reach people you got to be where the people are people are on be where the people are people are on be where the people are people are on social media they're on website they're social media they're on website they're social media they're on website they're in apps and the best way to reach them in apps and the best way to reach them in apps and the best way to reach them is with interruptive advertising is with interruptive advertising is with interruptive advertising interruptive advertising as Facebook interruptive advertising as Facebook interruptive advertising as Facebook Instagram Google Display Network you're Instagram Google Display Network you're Instagram Google Display Network you're interrupting people where they are doing interrupting people where they are doing interrupting people where they are doing other business with information about other business with information about other business with information about your church it's pretty cost-effective your church it's pretty cost-effective your church it's pretty cost-effective you can Geo Target your ads um you can you can Geo Target your ads um you can you can Geo Target your ads um you can you know do some Googling watch some you know do some Googling watch some you know do some Googling watch some YouTube videos to learn how to do it on YouTube videos to learn how to do it on YouTube videos to learn how to do it on your own if you want to do that and sort your own if you want to do that and sort your own if you want to do that and sort of discover what some of the best of discover what some of the best of discover what some of the best practices are but if you need missional practices are but if you need missional practices are but if you need missional marketing to help you out with that marketing to help you out with that marketing to help you out with that obviously we can do so um that's this is obviously we can do so um that's this is obviously we can do so um that's this is not intended to be a commercial for not intended to be a commercial for not intended to be a commercial for missional marketing but it is intended missional marketing but it is intended missional marketing but it is intended to encourage you to sit down with your to encourage you to sit down with your to encourage you to sit down with your leadership team and say hey when you're leadership team and say hey when you're leadership team and say hey when you're budgeting each year you probably should budgeting each year you probably should budgeting each year you probably should look at you know the two three four big look at you know the two three four big look at you know the two three four big events that you do as a church each year events that you do as a church each year events that you do as a church each year and try to set aside uh some funds to and try to set aside uh some funds to and try to set aside uh some funds to put some digital ads behind those things put some digital ads behind those things put some digital ads behind those things obviously Those ads are going to again
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obviously Those ads are going to again obviously Those ads are going to again lead people to your Christmas landing lead people to your Christmas landing lead people to your Christmas landing page which is why you built that page which is why you built that page which is why you built that Christmas landing page so you don't have Christmas landing page so you don't have Christmas landing page so you don't have to have all the information uh in your to have all the information uh in your to have all the information uh in your app ads you just need to have an app ads you just need to have an app ads you just need to have an enticing reason for people to click that enticing reason for people to click that enticing reason for people to click that ad to come over to your landing page so ad to come over to your landing page so ad to come over to your landing page so that they can learn more about what that they can learn more about what that they can learn more about what you're offering them for Christmas in you're offering them for Christmas in you're offering them for Christmas in 2023 again think about creating your ads 2023 again think about creating your ads 2023 again think about creating your ads to reach that ring three audience if at to reach that ring three audience if at to reach that ring three audience if at all possible if you can get permission all possible if you can get permission all possible if you can get permission do not use the word Worship in your do not use the word Worship in your do not use the word Worship in your Christmas Eve ads don't write come Christmas Eve ads don't write come Christmas Eve ads don't write come worship with us at Grace Church put come worship with us at Grace Church put come worship with us at Grace Church put come and celebrate Christmas come and create and celebrate Christmas come and create and celebrate Christmas come and create family memories come and experience the family memories come and experience the family memories come and experience the real meaning of Christmas come and find real meaning of Christmas come and find real meaning of Christmas come and find Hope and joy this Christmas at Grace Hope and joy this Christmas at Grace Hope and joy this Christmas at Grace Church just don't use the word worship Church just don't use the word worship Church just don't use the word worship and the reason I'm avoiding the word and the reason I'm avoiding the word and the reason I'm avoiding the word worship is because I'm trying to reach worship is because I'm trying to reach worship is because I'm trying to reach people who don't worship I'm trying to people who don't worship I'm trying to people who don't worship I'm trying to reach people who are simply looking for reach people who are simply looking for reach people who are simply looking for some kind of nostalgic experience for some kind of nostalgic experience for some kind of nostalgic experience for their family I'll eventually teach them their family I'll eventually teach them their family I'll eventually teach them how to worship once I introduce them to how to worship once I introduce them to how to worship once I introduce them to who Jesus is and why he's important to who Jesus is and why he's important to who Jesus is and why he's important to their life but I'm not going to use that their life but I'm not going to use that their life but I'm not going to use that as the lead line in my advertising hey as the lead line in my advertising hey as the lead line in my advertising hey that's just me you do whatever you want that's just me you do whatever you want that's just me you do whatever you want but there's my 10 cents worth there uh but there's my 10 cents worth there uh but there's my 10 cents worth there uh the number six thing on our checklist is the number six thing on our checklist is the number six thing on our checklist is to run digital to run digital to run digital ads and finally number seven on our ads and finally number seven on our ads and finally number seven on our checklist is to pray I probably should checklist is to pray I probably should checklist is to pray I probably should have made this number one but I'm going have made this number one but I'm going have made this number one but I'm going to make it number seven because we're to make it number seven because we're to make it number seven because we're going to land the plane on it this is going to land the plane on it this is going to land the plane on it this is the runway that we take off with and it the runway that we take off with and it the runway that we take off with and it is the runway that we're going to land is the runway that we're going to land is the runway that we're going to land the plane on and that is to pray look we the plane on and that is to pray look we the plane on and that is to pray look we can apply all these strategies and can apply all these strategies and can apply all these strategies and tactics and systems and processes um
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tactics and systems and processes um tactics and systems and processes um anything that we can think of because anything that we can think of because anything that we can think of because we're we're smart people and we're we're we're smart people and we're we're we're smart people and we're talented people but at the end of the talented people but at the end of the talented people but at the end of the day day day it's the Holy Spirit that's going to do it's the Holy Spirit that's going to do it's the Holy Spirit that's going to do the work to draw people into connection the work to draw people into connection the work to draw people into connection with your community your church this with your community your church this with your community your church this Christmas so pray pray individually pray Christmas so pray pray individually pray Christmas so pray pray individually pray as a team pray as a staff pray for the as a team pray as a staff pray for the as a team pray as a staff pray for the community that you're trying to reach community that you're trying to reach community that you're trying to reach pray for the team that is putting the pray for the team that is putting the pray for the team that is putting the Christmas Eve services together pray Christmas Eve services together pray Christmas Eve services together pray that your Christmas Eve services would that your Christmas Eve services would that your Christmas Eve services would not only be honoring to Jesus the King not only be honoring to Jesus the King not only be honoring to Jesus the King of Kings and the Lord of lords but pray of Kings and the Lord of lords but pray of Kings and the Lord of lords but pray that you would have an opportunity to that you would have an opportunity to that you would have an opportunity to introduce him to many many people in introduce him to many many people in introduce him to many many people in your community this year who don't yet your community this year who don't yet your community this year who don't yet know that he is the king of kings and know that he is the king of kings and know that he is the king of kings and Lord of lords pray pray pray I'm going Lord of lords pray pray pray I'm going Lord of lords pray pray pray I'm going to finish with that uh these are seven to finish with that uh these are seven to finish with that uh these are seven things that you can do this year uh on things that you can do this year uh on things that you can do this year uh on this checklist to get as much momentum this checklist to get as much momentum this checklist to get as much momentum as possible leading up to your Christmas as possible leading up to your Christmas as possible leading up to your Christmas Eve season I hope that this has been Eve season I hope that this has been Eve season I hope that this has been helpful for you hey if you're watching helpful for you hey if you're watching helpful for you hey if you're watching on our YouTube channel and perhaps you on our YouTube channel and perhaps you on our YouTube channel and perhaps you can think of another thing that should can think of another thing that should can think of another thing that should be on this checklist that I didn't be on this checklist that I didn't be on this checklist that I didn't include leave a comment below um love to include leave a comment below um love to include leave a comment below um love to have some engagement with you there and have some engagement with you there and have some engagement with you there and maybe there's a question that you have maybe there's a question that you have maybe there's a question that you have about some of or one of uh the steps in about some of or one of uh the steps in about some of or one of uh the steps in this particular checklist Jason and I this particular checklist Jason and I this particular checklist Jason and I will be recording another burning will be recording another burning will be recording another burning questions episode here in another week questions episode here in another week questions episode here in another week or so so go ahead and email me your or so so go ahead and email me your or so so go ahead and email me your question b Blair missional marketing.com question b Blair missional marketing.com question b Blair missional marketing.com is my email address uh just put in the is my email address uh just put in the is my email address uh just put in the subject line that it's a burning subject line that it's a burning subject line that it's a burning question or a question for the podcast question or a question for the podcast question or a question for the podcast we will add it to our list of things to we will add it to our list of things to we will add it to our list of things to discuss in our next burning questions discuss in our next burning questions discuss in our next burning questions episode uh thanks again for joining us episode uh thanks again for joining us episode uh thanks again for joining us we appreciate the fact that you tune in we appreciate the fact that you tune in we appreciate the fact that you tune in to this show if you haven't ever left us to this show if you haven't ever left us to this show if you haven't ever left us a rating or review wherever you listen a rating or review wherever you listen a rating or review wherever you listen to the podcast please do that and if you to the podcast please do that and if you to the podcast please do that and if you haven't yet subscribed make sure that
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haven't yet subscribed make sure that haven't yet subscribed make sure that you do so that you don't miss any of our you do so that you don't miss any of our you do so that you don't miss any of our future episodes thanks again for tuning future episodes thanks again for tuning future episodes thanks again for tuning in I'm Bart and I'm [Music] [Music] out
Summary
This podcast episode introduces a practical church communications checklist specifically for Christmas, designed to help churches leverage digital marketing. The main takeaway is to utilize this checklist, which can be adapted for any event, to gain momentum and confidence for the holiday season, especially with Christmas Eve falling on a Sunday in 2023.