Best Practices for Church Social Media | Darrel Girardier

i think the number one thing that i think the number one thing that churches do churches do churches do wrong which is why they fail at social wrong which is why they fail at social wrong which is why they fail at social media is they try to be like everybody media is they try to be like everybody media is they try to be like everybody else that's the number one thing they do else that's the number one thing they do else that's the number one thing they do and what happens is is they're they're and what happens is is they're they're and what happens is is they're they're copying the tactics of a church but copying the tactics of a church but copying the tactics of a church but without realizing what that church's without realizing what that church's without realizing what that church's strategy was as a part of that was that strategy was as a part of that was that strategy was as a part of that was that led to those tactics led to those tactics led to those tactics hey welcome to the missional marketing hey welcome to the missional marketing hey welcome to the missional marketing podcast thanks for tuning in i'm barb podcast thanks for tuning in i'm barb podcast thanks for tuning in i'm barb blair joined as always by jason hamrock blair joined as always by jason hamrock blair joined as always by jason hamrock the ceo of michigan marketing and my the ceo of michigan marketing and my the ceo of michigan marketing and my podcast co-host jason how are you today podcast co-host jason how are you today podcast co-host jason how are you today i'm doing great bart it's uh it's i'm doing great bart it's uh it's i'm doing great bart it's uh it's christmas season and so uh like you were christmas season and so uh like you were christmas season and so uh like you were super busy with going later and going on super busy with going later and going on super busy with going later and going on with christmas so uh tis the season to with christmas so uh tis the season to with christmas so uh tis the season to run christmas ad campaigns it is true run christmas ad campaigns it is true run christmas ad campaigns it is true we've got a lot going on our team has we've got a lot going on our team has we've got a lot going on our team has been really busy working with hundreds been really busy working with hundreds been really busy working with hundreds and hundreds of churches spinning up and hundreds of churches spinning up and hundreds of churches spinning up youtube and facebook and google display youtube and facebook and google display youtube and facebook and google display network ad campaigns building landing network ad campaigns building landing network ad campaigns building landing pages you name it we've had a lot going pages you name it we've had a lot going pages you name it we've had a lot going on in fact right before you and i on in fact right before you and i on in fact right before you and i started recording your phone was buzzing started recording your phone was buzzing started recording your phone was buzzing on your desk because people are checking on your desk because people are checking on your desk because people are checking in are my ads running yet are my ads in are my ads running yet are my ads in are my ads running yet are my ads ready yet because we're recording this ready yet because we're recording this ready yet because we're recording this on december 1st so a lot of ads for on december 1st so a lot of ads for on december 1st so a lot of ads for christmas eve services and the like are christmas eve services and the like are christmas eve services and the like are starting to run uh well if you're a starting to run uh well if you're a starting to run uh well if you're a church communications director or a church communications director or a church communications director or a pastor or a creative director we know if pastor or a creative director we know if pastor or a creative director we know if you're listening to this before you're listening to this before you're listening to this before christmas 2021 christmas 2021 christmas 2021 you're in the throes of a whole lot of you're in the throes of a whole lot of you're in the throes of a whole lot of stuff high pressure lots of stuff going stuff high pressure lots of stuff going stuff high pressure lots of stuff going on and if it's not too late by the time on and if it's not too late by the time on and if it's not too late by the time you're listening to this you're listening to this you're listening to this and there's something that we can do to and there's something that we can do to and there's something that we can do to supplement you and your team and to take supplement you and your team and to take supplement you and your team and to take a little pressure off make sure that you

a little pressure off make sure that you a little pressure off make sure that you reach out and let us know um and uh if reach out and let us know um and uh if reach out and let us know um and uh if it's too late for this christmas think it's too late for this christmas think it's too late for this christmas think of us at easter right jason that's right of us at easter right jason that's right of us at easter right jason that's right yep absolutely and we're gonna be yep absolutely and we're gonna be yep absolutely and we're gonna be praying for you uh we believe in prayer praying for you uh we believe in prayer praying for you uh we believe in prayer around here so we'll be lifting around here so we'll be lifting around here so we'll be lifting everybody up and everybody up and everybody up and hoping that this christmas season more hoping that this christmas season more hoping that this christmas season more and more unchurched or d church people and more unchurched or d church people and more unchurched or d church people who are not following jesus will who are not following jesus will who are not following jesus will maybe for the first time show up at your maybe for the first time show up at your maybe for the first time show up at your church so we'll be praying for that church so we'll be praying for that church so we'll be praying for that absolutely uh so today uh we're in here absolutely uh so today uh we're in here absolutely uh so today uh we're in here to introduce an episode of our podcast to introduce an episode of our podcast to introduce an episode of our podcast that to me that to me that to me i'm gonna go on a limb and say it might i'm gonna go on a limb and say it might i'm gonna go on a limb and say it might be one of the top 10 at this point i was be one of the top 10 at this point i was be one of the top 10 at this point i was really really excited about our really really excited about our really really excited about our conversation that we had with daryl conversation that we had with daryl conversation that we had with daryl girardier who is the communications girardier who is the communications girardier who is the communications director at brentwood baptist church director at brentwood baptist church director at brentwood baptist church brentwood is a large multi-campus church brentwood is a large multi-campus church brentwood is a large multi-campus church in the nashville area and uh in the nashville area and uh in the nashville area and uh the guy is high level i'm just telling the guy is high level i'm just telling the guy is high level i'm just telling you i was i was blown away just by the you i was i was blown away just by the you i was i was blown away just by the how articulate he was in his ability to how articulate he was in his ability to how articulate he was in his ability to communicate their strategy and their communicate their strategy and their communicate their strategy and their plan and the things that they do to plan and the things that they do to plan and the things that they do to reach people in their community reach people in their community reach people in their community primarily through social media that's primarily through social media that's primarily through social media that's really what we focus the conversation on really what we focus the conversation on really what we focus the conversation on you know i i as well i really you know i i as well i really you know i i as well i really appreciated our conversation he's the appreciated our conversation he's the appreciated our conversation he's the kind of guy that just doesn't blindly kind of guy that just doesn't blindly kind of guy that just doesn't blindly walk into situations he's a strategist walk into situations he's a strategist walk into situations he's a strategist he thinks through how do i best approach he thinks through how do i best approach he thinks through how do i best approach uh helping each campus that they oversee uh helping each campus that they oversee uh helping each campus that they oversee each campus each campus each campus do marketing do social media and and i do marketing do social media and and i do marketing do social media and and i really really think you're going to really really think you're going to really really think you're going to benefit a lot from what he has to say in

benefit a lot from what he has to say in benefit a lot from what he has to say in in terms of just the strategies now in terms of just the strategies now in terms of just the strategies now here's the deal here's the deal here's the deal it's a huge church right and so not all it's a huge church right and so not all it's a huge church right and so not all of us are working at huge churches but of us are working at huge churches but of us are working at huge churches but you can pull a lot of great nuggets that you can pull a lot of great nuggets that you can pull a lot of great nuggets that you can implement in your church for you can implement in your church for you can implement in your church for sure from what he has to say sure from what he has to say sure from what he has to say it's true i was really i was really it's true i was really i was really it's true i was really i was really impressed and really i learned a lot impressed and really i learned a lot impressed and really i learned a lot from him which is one of the benefits from him which is one of the benefits from him which is one of the benefits that we get in recording this podcast is that we get in recording this podcast is that we get in recording this podcast is we get to learn from some really really we get to learn from some really really we get to learn from some really really talented leaders and as you're listening talented leaders and as you're listening talented leaders and as you're listening to this make sure that you listen all to this make sure that you listen all to this make sure that you listen all the way to the end because daryl shares the way to the end because daryl shares the way to the end because daryl shares some insights about how the local church some insights about how the local church some insights about how the local church can learn how to do online ministry can learn how to do online ministry can learn how to do online ministry better by looking at a company called better by looking at a company called better by looking at a company called peloton maybe you've heard of this peloton maybe you've heard of this peloton maybe you've heard of this little company called peloton that makes little company called peloton that makes little company called peloton that makes these bicycles that people put in their these bicycles that people put in their these bicycles that people put in their houses houses houses it was some really interesting insight it was some really interesting insight it was some really interesting insight not necessarily uh what the podcast as a not necessarily uh what the podcast as a not necessarily uh what the podcast as a whole was all about but i thought there whole was all about but i thought there whole was all about but i thought there was a real some real nuggets of wisdom was a real some real nuggets of wisdom was a real some real nuggets of wisdom there i there i there i agree i think what you know i didn't agree i think what you know i didn't agree i think what you know i didn't really realize that i've seen all the really realize that i've seen all the really realize that i've seen all the pelts on commercials and you're going pelts on commercials and you're going pelts on commercials and you're going okay i can see how churches can learn okay i can see how churches can learn okay i can see how churches can learn from this and actually because they've from this and actually because they've from this and actually because they've created a community there created a community there created a community there an online community everybody's in their an online community everybody's in their an online community everybody's in their home riding their bikes and they're all home riding their bikes and they're all home riding their bikes and they're all leaning on one another it's really leaning on one another it's really leaning on one another it's really really cool and so yeah that's a little really cool and so yeah that's a little really cool and so yeah that's a little bit of a treat at the end of the podcast bit of a treat at the end of the podcast bit of a treat at the end of the podcast yeah don't give anything more away yeah don't give anything more away yeah don't give anything more away because we want everyone to listen to because we want everyone to listen to because we want everyone to listen to the ends of the podcast all right hey the ends of the podcast all right hey the ends of the podcast all right hey that's it thanks so much uh for uh that's it thanks so much uh for uh that's it thanks so much uh for uh listening uh or watching wherever you listening uh or watching wherever you listening uh or watching wherever you consume this if you haven't subscribed consume this if you haven't subscribed consume this if you haven't subscribed make sure that you subscribe we have

make sure that you subscribe we have make sure that you subscribe we have some fantastic guests coming up uh in some fantastic guests coming up uh in some fantastic guests coming up uh in the next few weeks as we round out 2021 the next few weeks as we round out 2021 the next few weeks as we round out 2021 and go into 2022 and go into 2022 and go into 2022 and uh you don't want to miss a single and uh you don't want to miss a single and uh you don't want to miss a single episode and please leave us a rating and episode and please leave us a rating and episode and please leave us a rating and a review that will help more people find a review that will help more people find a review that will help more people find our podcast and if you find this our podcast and if you find this our podcast and if you find this valuable please share it with your valuable please share it with your valuable please share it with your friends and colleagues and people that friends and colleagues and people that friends and colleagues and people that you might think would benefit from this you might think would benefit from this you might think would benefit from this content as well so without any further content as well so without any further content as well so without any further delay here's our interview with daryl delay here's our interview with daryl delay here's our interview with daryl girardier at brentwood baptist church girardier at brentwood baptist church girardier at brentwood baptist church hey it is my pleasure to welcome daryl hey it is my pleasure to welcome daryl hey it is my pleasure to welcome daryl girardier the communications director girardier the communications director girardier the communications director for brentwood baptist church to the for brentwood baptist church to the for brentwood baptist church to the podcast today daryl thanks so much for podcast today daryl thanks so much for podcast today daryl thanks so much for joining jason and me joining jason and me joining jason and me thanks for having me thanks for having thanks for having me thanks for having thanks for having me thanks for having me guys i appreciate it yeah hey we're me guys i appreciate it yeah hey we're me guys i appreciate it yeah hey we're really glad to uh to have this time with really glad to uh to have this time with really glad to uh to have this time with you you and i have been emailing back you you and i have been emailing back you you and i have been emailing back and forth for if it feels like a few and forth for if it feels like a few and forth for if it feels like a few months now trying to get something months now trying to get something months now trying to get something trying to get something nailed down and trying to get something nailed down and trying to get something nailed down and just really appreciate you uh taking the just really appreciate you uh taking the just really appreciate you uh taking the time uh to hang out with us we've got time uh to hang out with us we've got time uh to hang out with us we've got some very specific things that we want some very specific things that we want some very specific things that we want to kind of dive into today especially as to kind of dive into today especially as to kind of dive into today especially as it relates to church social media but it relates to church social media but it relates to church social media but before we get into that uh as we always before we get into that uh as we always before we get into that uh as we always do with our guests we'd love to just do with our guests we'd love to just do with our guests we'd love to just hear a little bit of your story tell us hear a little bit of your story tell us hear a little bit of your story tell us um how you got into ministry how you got um how you got into ministry how you got um how you got into ministry how you got into doing what you're doing what led into doing what you're doing what led into doing what you're doing what led you to brentwood and just kind of help you to brentwood and just kind of help you to brentwood and just kind of help help our audience get to know you a help our audience get to know you a help our audience get to know you a little bit better yeah so i am a little bit better yeah so i am a little bit better yeah so i am a seminary dropout seminary dropout seminary dropout i i i was i spent one year in fort worth texas was i spent one year in fort worth texas was i spent one year in fort worth texas and with my wife and i was like i don't and with my wife and i was like i don't and with my wife and i was like i don't really think this is my thing so really think this is my thing so really think this is my thing so uh at a time company called lifeway uh at a time company called lifeway uh at a time company called lifeway offered me a one-year contract to come

offered me a one-year contract to come offered me a one-year contract to come up to nashville to do some work for them up to nashville to do some work for them up to nashville to do some work for them and then while i was here my wife and then while i was here my wife and then while i was here my wife actually got a job as a girls minister actually got a job as a girls minister actually got a job as a girls minister at brentwood baptist church so i then at brentwood baptist church so i then at brentwood baptist church so i then proceeded to turn that job at lifeway proceeded to turn that job at lifeway proceeded to turn that job at lifeway from a one-year contract into a creative from a one-year contract into a creative from a one-year contract into a creative director position and i held that director position and i held that director position and i held that position for around 10 years so i was position for around 10 years so i was position for around 10 years so i was overseeing basically all creative overseeing basically all creative overseeing basically all creative video video video content that you would see on the content that you would see on the content that you would see on the platforms especially related to their platforms especially related to their platforms especially related to their events that's what i oversaw so i had a events that's what i oversaw so i had a events that's what i oversaw so i had a creative team it was a great experience creative team it was a great experience creative team it was a great experience a wonderful time but roughly around 2007 a wonderful time but roughly around 2007 a wonderful time but roughly around 2007 2008 2008 2008 i saw this shift between what we were i saw this shift between what we were i saw this shift between what we were doing as a business model and how doing as a business model and how doing as a business model and how churches were functioning in their churches were functioning in their churches were functioning in their ministry models and how i think how ministry models and how i think how ministry models and how i think how digital was changing so much digital was changing so much digital was changing so much and um i got the sneaky suspicion that and um i got the sneaky suspicion that and um i got the sneaky suspicion that there was going to be a really big there was going to be a really big there was going to be a really big change across the industry and that i change across the industry and that i change across the industry and that i wanted to help the church get ahead of wanted to help the church get ahead of wanted to help the church get ahead of that so i was having ongoing that so i was having ongoing that so i was having ongoing conversations with my pastor we i've conversations with my pastor we i've conversations with my pastor we i've always been good friends we grabbed always been good friends we grabbed always been good friends we grabbed lunch every once in a while and around lunch every once in a while and around lunch every once in a while and around 2012 i said hey look i have a sneaky 2012 i said hey look i have a sneaky 2012 i said hey look i have a sneaky suspicion we've got like an iceberg suspicion we've got like an iceberg suspicion we've got like an iceberg situation where we're just seeing the situation where we're just seeing the situation where we're just seeing the top of it but there's this whole bottom top of it but there's this whole bottom top of it but there's this whole bottom part if we're not careful the churches part if we're not careful the churches part if we're not careful the churches get a hit and get a hit and get a hit and how do we mitigate that um how do we how do we mitigate that um how do we how do we mitigate that um how do we mitigate the oncoming digital wave mitigate the oncoming digital wave mitigate the oncoming digital wave that's coming that's coming that's coming and so that conversation just kind of and so that conversation just kind of and so that conversation just kind of snowballed again until about 2013 snowballed again until about 2013 snowballed again until about 2013 he said hey i think we've got a spot for he said hey i think we've got a spot for he said hey i think we've got a spot for you here at brentwood baptist and the you here at brentwood baptist and the you here at brentwood baptist and the funny thing is just to clarify i have funny thing is just to clarify i have funny thing is just to clarify i have been a long been a long been a long i've never wanted to work at a church i've never wanted to work at a church i've never wanted to work at a church not my thing and so it went from like i not my thing and so it went from like i not my thing and so it went from like i never want to work at a church to okay

never want to work at a church to okay never want to work at a church to okay if i worked at a church that would be if i worked at a church that would be if i worked at a church that would be bringing my baptist bringing my baptist bringing my baptist then maybe i would do this and then then maybe i would do this and then then maybe i would do this and then before you know it i'm starting going before you know it i'm starting going before you know it i'm starting going yeah let's do this so i'm at brentwood yeah let's do this so i'm at brentwood yeah let's do this so i'm at brentwood baptist so i came on board really baptist so i came on board really baptist so i came on board really handled digital and creative and then handled digital and creative and then handled digital and creative and then during the pandemic um during the pandemic um during the pandemic um through a whole different other a bunch through a whole different other a bunch through a whole different other a bunch of other stuff that happened end ups of other stuff that happened end ups of other stuff that happened end ups overseeing all of communications so overseeing all of communications so overseeing all of communications so that's my current role right now is i that's my current role right now is i that's my current role right now is i oversee communications at brentwood oversee communications at brentwood oversee communications at brentwood baptist room of baptists just you know baptist room of baptists just you know baptist room of baptists just you know is a is a is a it's a it's a multi-site church with it's a it's a multi-site church with it's a it's a multi-site church with eight locations we're a little different eight locations we're a little different eight locations we're a little different in the sense that we're not video venue in the sense that we're not video venue in the sense that we're not video venue every location every location every location has its has its has its own campus pastor we all preach the same own campus pastor we all preach the same own campus pastor we all preach the same text but everybody does things text but everybody does things text but everybody does things contextually different they each have contextually different they each have contextually different they each have their own brand and so my my team which their own brand and so my my team which their own brand and so my my team which has made up a group of designers video has made up a group of designers video has made up a group of designers video producers producers producers and marketing professionals digital and marketing professionals digital and marketing professionals digital people we oversee communications for all people we oversee communications for all people we oversee communications for all eight of those locations so so talk a eight of those locations so so talk a eight of those locations so so talk a little bit about little bit about little bit about each one because each one of those has a each one because each one of those has a each one because each one of those has a different character a different culture different character a different culture different character a different culture a little bit they do you said that a a little bit they do you said that a a little bit they do you said that a little bit earlier so how do you manage little bit earlier so how do you manage little bit earlier so how do you manage it how do you lead a team that has that it how do you lead a team that has that it how do you lead a team that has that that um i guess that that why the width that um i guess that that why the width that um i guess that that why the width of the spectrum that you're trying to of the spectrum that you're trying to of the spectrum that you're trying to reach different people i mean how do you reach different people i mean how do you reach different people i mean how do you manage that how do you lead the team manage that how do you lead the team manage that how do you lead the team yeah so that's a great question we yeah so that's a great question we yeah so that's a great question we divide things up kind of by regions divide things up kind of by regions divide things up kind of by regions because that's just works for us from an because that's just works for us from an because that's just works for us from an actual logistics standpoint but from a actual logistics standpoint but from a actual logistics standpoint but from a cultural standpoint cultural standpoint cultural standpoint we really we really try to break it down we really we really try to break it down we really we really try to break it down into first principles thinking and into first principles thinking and into first principles thinking and here's what i mean by that is we ask here's what i mean by that is we ask here's what i mean by that is we ask ourselves ourselves ourselves what's the problem that the campus is what's the problem that the campus is what's the problem that the campus is trying to solve from a communications trying to solve from a communications trying to solve from a communications perspective and then apply the lens of perspective and then apply the lens of perspective and then apply the lens of their culture on top of that and then we

their culture on top of that and then we their culture on top of that and then we get determined what's the best pathway get determined what's the best pathway get determined what's the best pathway for it we try to keep things loose as we for it we try to keep things loose as we for it we try to keep things loose as we can with the campuses in terms of saying can with the campuses in terms of saying can with the campuses in terms of saying this has to look like this to test i this has to look like this to test i this has to look like this to test i feel like this because just to be really feel like this because just to be really feel like this because just to be really specific we have a east national specific we have a east national specific we have a east national location that feels like portland oregon location that feels like portland oregon location that feels like portland oregon just moved and dropped right in the just moved and dropped right in the just moved and dropped right in the middle of nashville okay that's the middle of nashville okay that's the middle of nashville okay that's the community community community uh mostly post uh mostly post uh mostly post post christian d church unchurched in post christian d church unchurched in post christian d church unchurched in that region but if i drive 30 minutes that region but if i drive 30 minutes that region but if i drive 30 minutes south to station hill which is in spring south to station hill which is in spring south to station hill which is in spring hill tennessee that is the buckle of the hill tennessee that is the buckle of the hill tennessee that is the buckle of the bible belt bible belt bible belt and so we have a couple of frameworks and so we have a couple of frameworks and so we have a couple of frameworks that we work through we think through that we work through we think through that we work through we think through we're approaching this now as we work we're approaching this now as we work we're approaching this now as we work through them in terms of like through them in terms of like through them in terms of like spring hill i'd say it's what we call spring hill i'd say it's what we call spring hill i'd say it's what we call comfort culture we call it cracker comfort culture we call it cracker comfort culture we call it cracker barrel culture called the culture it's barrel culture called the culture it's barrel culture called the culture it's you know that's that's what they are and you know that's that's what they are and you know that's that's what they are and then if i moved up to then if i moved up to then if i moved up to again up to the again up to the again up to the east national location that's a east national location that's a east national location that's a completely different culture that's completely different culture that's completely different culture that's they they approaching certainly so they they approaching certainly so they they approaching certainly so we try to work off some same operating we try to work off some same operating we try to work off some same operating principles across the board but we try principles across the board but we try principles across the board but we try to give ourselves a lot of bandwidth in to give ourselves a lot of bandwidth in to give ourselves a lot of bandwidth in terms of terms of terms of capacity to say okay hey we need to capacity to say okay hey we need to capacity to say okay hey we need to approach this differently for each approach this differently for each approach this differently for each campus so it's a lot more work campus so it's a lot more work campus so it's a lot more work but the roi but the roi but the roi on the engagement and our goals on the engagement and our goals on the engagement and our goals is so much better it would be that if we is so much better it would be that if we is so much better it would be that if we try to make everybody exactly the same try to make everybody exactly the same try to make everybody exactly the same across the board but i think that also across the board but i think that also across the board but i think that also allows for your creative juices and the allows for your creative juices and the allows for your creative juices and the creative juices of your team to keep creative juices of your team to keep creative juices of your team to keep keep growing and keep going right you keep growing and keep going right you keep growing and keep going right you exactly stuck inside of a rut you're exactly stuck inside of a rut you're exactly stuck inside of a rut you're going to lose people going to lose people going to lose people yeah one of the selling points i tell yeah one of the selling points i tell yeah one of the selling points i tell team members is this it's like if you team members is this it's like if you team members is this it's like if you don't like something you're working on

don't like something you're working on don't like something you're working on give yourself about five minutes it's give yourself about five minutes it's give yourself about five minutes it's gonna change you're gonna go to another gonna change you're gonna go to another gonna change you're gonna go to another campus and we're gonna something totally campus and we're gonna something totally campus and we're gonna something totally different different different and so it is the it is the fun part of and so it is the it is the fun part of and so it is the it is the fun part of the job is nothing feels the same yeah the job is nothing feels the same yeah the job is nothing feels the same yeah it's very interesting let me let me just it's very interesting let me let me just it's very interesting let me let me just poke on something a little bit this poke on something a little bit this poke on something a little bit this wasn't in our notes so forgive me if i wasn't in our notes so forgive me if i wasn't in our notes so forgive me if i if i stump you on this which i don't if i stump you on this which i don't if i stump you on this which i don't think i will you you seem like a pretty think i will you you seem like a pretty think i will you you seem like a pretty bright guy um bright guy um bright guy um so you know one of the things that is so you know one of the things that is so you know one of the things that is always a challenge with community church always a challenge with community church always a challenge with community church communications directors is communications directors is communications directors is figuring out how to take figuring out how to take figuring out how to take to to cultivate to create the right to to cultivate to create the right to to cultivate to create the right message message message uh delivering it on the right platform uh delivering it on the right platform uh delivering it on the right platform to the right audience in the right to the right audience in the right to the right audience in the right timing right and in most churches by and timing right and in most churches by and timing right and in most churches by and large even if they are multi-campus large even if they are multi-campus large even if they are multi-campus churches churches churches they're still they're still they're still communicating communicating communicating real relatively a similar real relatively a similar real relatively a similar cultural connection between campuses so cultural connection between campuses so cultural connection between campuses so right right right i can think of like the church that i'm i can think of like the church that i'm i can think of like the church that i'm a part of has two separate campuses and a part of has two separate campuses and a part of has two separate campuses and generally speaking uh the two campuses generally speaking uh the two campuses generally speaking uh the two campuses are reaching the same types of people in are reaching the same types of people in are reaching the same types of people in comparable communities so comparable communities so comparable communities so how do you how do you how do you and your team manage and your team manage and your team manage delivering a message and and creating delivering a message and and creating delivering a message and and creating content that actually content that actually content that actually is it's you're delivering a single is it's you're delivering a single is it's you're delivering a single unified message but you're having to not unified message but you're having to not unified message but you're having to not just use different platforms for it but just use different platforms for it but just use different platforms for it but you're also having to try to craft it in you're also having to try to craft it in you're also having to try to craft it in a way that it connects with the people a way that it connects with the people a way that it connects with the people in those communities it seems really in those communities it seems really in those communities it seems really challenging to me i'm sure it's challenging to me i'm sure it's challenging to me i'm sure it's challenging for you but um kind of can challenging for you but um kind of can challenging for you but um kind of can you unpack that a little bit yeah yeah

you unpack that a little bit yeah yeah you unpack that a little bit yeah yeah so why to example how we would do that so why to example how we would do that so why to example how we would do that so we break content up in two categories so we break content up in two categories so we break content up in two categories promotional content then mission and promotional content then mission and promotional content then mission and vision promotional is what i call the vision promotional is what i call the vision promotional is what i call the sunday the sunday it's the stuff you sunday the sunday it's the stuff you sunday the sunday it's the stuff you gotta grind out the mission and vision gotta grind out the mission and vision gotta grind out the mission and vision big picture stuff that's where you get big picture stuff that's where you get big picture stuff that's where you get the hangout because the promotional the hangout because the promotional the hangout because the promotional stuff is usually at a per campus level stuff is usually at a per campus level stuff is usually at a per campus level the mission division that is uniform the mission division that is uniform the mission division that is uniform across the board so some of the ways to across the board so some of the ways to across the board so some of the ways to mitigate that mitigate that mitigate that is for us is it is a little more work is for us is it is a little more work is for us is it is a little more work but it is we will say that we will say but it is we will say that we will say but it is we will say that we will say uh we'll say the same thing but we'll uh we'll say the same thing but we'll uh we'll say the same thing but we'll say it differently with each location so say it differently with each location so say it differently with each location so i may not use the same communicator on i may not use the same communicator on i may not use the same communicator on video for every single location when i video for every single location when i video for every single location when i want to communicate a mission division want to communicate a mission division want to communicate a mission division type of thing we just had this type of thing we just had this type of thing we just had this discussion earlier today about something discussion earlier today about something discussion earlier today about something we're working on where we use three we're working on where we use three we're working on where we use three different communicators and we must we different communicators and we must we different communicators and we must we may put them in different order on the may put them in different order on the may put them in different order on the video because we know that if we lead video because we know that if we lead video because we know that if we lead out with this person for this campus we out with this person for this campus we out with this person for this campus we know that person is going to resonate know that person is going to resonate know that person is going to resonate better and i'm going to end with this better and i'm going to end with this better and i'm going to end with this person because we know that's going to person because we know that's going to person because we know that's going to work better for that campus so we do now work better for that campus so we do now work better for that campus so we do now you do hit a friction point where you you do hit a friction point where you you do hit a friction point where you kind of go there the roi is just the kind of go there the roi is just the kind of go there the roi is just the return on investment of our time is not return on investment of our time is not return on investment of our time is not there so we do have this kind of like there so we do have this kind of like there so we do have this kind of like it's we call it it's we think of it like it's we call it it's we think of it like it's we call it it's we think of it like this we think we are we trying to this we think we are we trying to this we think we are we trying to continuity or contextualization and to continuity or contextualization and to continuity or contextualization and to be honest the church will tell you when be honest the church will tell you when be honest the church will tell you when they started out they thought every they started out they thought every they started out they thought every campus was going to have 80 continuity campus was going to have 80 continuity campus was going to have 80 continuity and 20 contextualization and they'll and 20 contextualization and they'll and 20 contextualization and they'll tell you it's the complete opposite it's tell you it's the complete opposite it's tell you it's the complete opposite it's 80 contextualization of the messaging 80 contextualization of the messaging 80 contextualization of the messaging and 20 continuity between all the and 20 continuity between all the and 20 continuity between all the campuses campuses campuses so so so our

our our my goal my goal my goal in that is to push us right to the limit in that is to push us right to the limit in that is to push us right to the limit where we're not uh basically diminishing where we're not uh basically diminishing where we're not uh basically diminishing resources of how much we can resources of how much we can resources of how much we can contextualize how far can i do that uh contextualize how far can i do that uh contextualize how far can i do that uh so so so channels if you will channels if you will channels if you will if i've got my heartbeat height campus if i've got my heartbeat height campus if i've got my heartbeat height campus which is in west nashville it's facebook which is in west nashville it's facebook which is in west nashville it's facebook i'm just going facebook facebook i'm just going facebook facebook i'm just going facebook facebook facebook and i'm using these people to facebook and i'm using these people to facebook and i'm using these people to communicate if i'm at my lachlan's reach communicate if i'm at my lachlan's reach communicate if i'm at my lachlan's reach campus it's instagram instagram campus it's instagram instagram campus it's instagram instagram instagram instagram instagram those that's a channel that's a channel those that's a channel that's a channel those that's a channel that's a channel contextualization i may change the contextualization i may change the contextualization i may change the the thumbnail i may do so we're the thumbnail i may do so we're the thumbnail i may do so we're experimenting all the time one thing i experimenting all the time one thing i experimenting all the time one thing i would tell you regarding your question would tell you regarding your question would tell you regarding your question which part is a good part is a good which part is a good part is a good which part is a good part is a good question is question is question is know that for us probably every 90 to know that for us probably every 90 to know that for us probably every 90 to 120 days we're constantly evaluating 120 days we're constantly evaluating 120 days we're constantly evaluating this and going this and going this and going are we needing to move the levers we're are we needing to move the levers we're are we needing to move the levers we're thinking like leverage do i need to pull thinking like leverage do i need to pull thinking like leverage do i need to pull this lever a little more i need to push this lever a little more i need to push this lever a little more i need to push this up so we're looking at our this up so we're looking at our this up so we're looking at our analytics analytics analytics probably every 90 to 120 days to say are probably every 90 to 120 days to say are probably every 90 to 120 days to say are we making assumptions about the we making assumptions about the we making assumptions about the contextualization that's working how do you uh how do you uh how do you move from how do you move from how do you move from what you're doing in terms of your what you're doing in terms of your what you're doing in terms of your strategies how do you engage how do you strategies how do you engage how do you strategies how do you engage how do you gauge gauge gauge church growth church growth church growth right you've you know i mean coming out right you've you know i mean coming out right you've you know i mean coming out of well coming out with kova we're still of well coming out with kova we're still of well coming out with kova we're still in cove a little bit but you know we're in cove a little bit but you know we're in cove a little bit but you know we're coming out of it and and and people have coming out of it and and and people have coming out of it and and and people have come back come back come back as a mega church your numbers are as a mega church your numbers are as a mega church your numbers are probably similar to other mega churches probably similar to other mega churches probably similar to other mega churches and you got those people that will never and you got those people that will never and you got those people that will never come right they're never really come right they're never really come right they're never really you know involved you know they were not you know involved you know they were not you know involved you know they were not really bought in to begin with really bought in to begin with really bought in to begin with so you probably had some good new growth so you probably had some good new growth so you probably had some good new growth though

though though um yes how do you how do you measure um yes how do you how do you measure um yes how do you how do you measure your uh the the social media your uh the the social media your uh the the social media initiatives and activity you're doing initiatives and activity you're doing initiatives and activity you're doing how does that translate to people in the how does that translate to people in the how does that translate to people in the seats or people watching online are you seats or people watching online are you seats or people watching online are you tracking that tracking that tracking that yeah we we do track that so i would tell yeah we we do track that so i would tell yeah we we do track that so i would tell you you you so so so the way i think about it is this regards the way i think about it is this regards the way i think about it is this regards our online audience i think um i'm our online audience i think um i'm our online audience i think um i'm thinking online worship for a second so thinking online worship for a second so thinking online worship for a second so let me kind of like pair the window down let me kind of like pair the window down let me kind of like pair the window down a bit i put those people in like a bit i put those people in like a bit i put those people in like probably three different categories probably three different categories probably three different categories category one i'm looking at my white category one i'm looking at my white category one i'm looking at my white board because i actually just wrote this board because i actually just wrote this board because i actually just wrote this down so make sure i got this right yeah down so make sure i got this right yeah down so make sure i got this right yeah okay so okay so okay so i put them in really two categories i put them in really two categories i put them in really two categories actually now i think about it it's i'm actually now i think about it it's i'm actually now i think about it it's i'm checking you out checking you out checking you out or i'm checked out it's probably one of or i'm checked out it's probably one of or i'm checked out it's probably one of the two the two the two and so and so and so um and checked out maybe health reasons um and checked out maybe health reasons um and checked out maybe health reasons like i can't come together compromise like i can't come together compromise like i can't come together compromise and that we we totally understand and that we we totally understand and that we we totally understand we also understand we have a lot of we also understand we have a lot of we also understand we have a lot of people and i have no problem saying this people and i have no problem saying this people and i have no problem saying this in public i know i got people who will in public i know i got people who will in public i know i got people who will give you one out of four sundays in the give you one out of four sundays in the give you one out of four sundays in the pew and three of the four i'll watch pew and three of the four i'll watch pew and three of the four i'll watch online because i'm good i'm visiting the online because i'm good i'm visiting the online because i'm good i'm visiting the grandkids and mostly that's empty grandkids and mostly that's empty grandkids and mostly that's empty nesters boomers is what our our numbers nesters boomers is what our our numbers nesters boomers is what our our numbers have shown us but then i'm checking you have shown us but then i'm checking you have shown us but then i'm checking you out and that's the group that i'm out and that's the group that i'm out and that's the group that i'm spending all of our time on the online spending all of our time on the online spending all of our time on the online figuring out how do i get the people are figuring out how do i get the people are figuring out how do i get the people are checking this out here on sunday so we checking this out here on sunday so we checking this out here on sunday so we are measuring the effectiveness of that are measuring the effectiveness of that are measuring the effectiveness of that in terms of people who are coming to our in terms of people who are coming to our in terms of people who are coming to our welcome center people who are texting welcome center people who are texting welcome center people who are texting connect the 623623 because that's our connect the 623623 because that's our connect the 623623 because that's our short code we're taking all those short code we're taking all those short code we're taking all those measurements all those little signals measurements all those little signals measurements all those little signals across the board and going okay where across the board and going okay where across the board and going okay where are they coming from and we're finding

are they coming from and we're finding are they coming from and we're finding overwhelmingly for us overwhelmingly for us overwhelmingly for us the biggest the biggest the biggest bang for our buck is actually people bang for our buck is actually people bang for our buck is actually people finding us on facebook youtube and finding us on facebook youtube and finding us on facebook youtube and watching our worship services checking watching our worship services checking watching our worship services checking us out and then come and join us in the us out and then come and join us in the us out and then come and join us in the pew in the national area the biggest pew in the national area the biggest pew in the national area the biggest area of growth is coming from l.a number area of growth is coming from l.a number area of growth is coming from l.a number two is chicago and we're they're coming two is chicago and we're they're coming two is chicago and we're they're coming in by the droves and we're finding in by the droves and we're finding in by the droves and we're finding that's what they do they first watch us that's what they do they first watch us that's what they do they first watch us online i like what i see now i want to online i like what i see now i want to online i like what i see now i want to come see you in person so i'm measuring come see you in person so i'm measuring come see you in person so i'm measuring that effectiveness of that funnel if you that effectiveness of that funnel if you that effectiveness of that funnel if you will from checking you out in the pew will from checking you out in the pew will from checking you out in the pew i'm measuring that because i have i've i'm measuring that because i have i've i'm measuring that because i have i've got when they come to what we call our got when they come to what we call our got when they come to what we call our discover class which is how you get to discover class which is how you get to discover class which is how you get to know us how did you find out about know us how did you find out about know us how did you find out about social media i watched you online so social media i watched you online so social media i watched you online so i've got those type of things now i've got those type of things now i've got those type of things now regarding to social media as a whole um regarding to social media as a whole um regarding to social media as a whole um i would tell you i would tell you i would tell you i think for us i think for us i think for us if you're asking the question like how if you're asking the question like how if you're asking the question like how do we we're looking for engagement pure do we we're looking for engagement pure do we we're looking for engagement pure and simple is what we do now there's and simple is what we do now there's and simple is what we do now there's different levels of engagement we can different levels of engagement we can different levels of engagement we can dive into that but overall my typical dive into that but overall my typical dive into that but overall my typical answer is we're looking for engagement answer is we're looking for engagement answer is we're looking for engagement is what we're really looking for and is what we're really looking for and is what we're really looking for and that's what i'm measuring for i don't that's what i'm measuring for i don't that's what i'm measuring for i don't count much on view time count much on view time count much on view time because those numbers are kind of shady because those numbers are kind of shady because those numbers are kind of shady um um um it's really about am i getting somebody it's really about am i getting somebody it's really about am i getting somebody am i physically getting them in the pew am i physically getting them in the pew am i physically getting them in the pew um because for us we're still a church um because for us we're still a church um because for us we're still a church that predominantly is a physically based that predominantly is a physically based that predominantly is a physically based church versus the digital church church versus the digital church church versus the digital church yeah yeah yeah yeah and are you growing with all eight yeah and are you growing with all eight yeah and are you growing with all eight campuses are they all kind of growing campuses are they all kind of growing campuses are they all kind of growing sort of the same time same level or you sort of the same time same level or you sort of the same time same level or you are you finding specific churches are are you finding specific churches are are you finding specific churches are like wow this one we didn't realize this like wow this one we didn't realize this like wow this one we didn't realize this it's exploding oh it's great good great

it's exploding oh it's great good great it's exploding oh it's great good great question so we've got some that are flat question so we've got some that are flat question so we've got some that are flat line nobody's declining but mostly so line nobody's declining but mostly so line nobody's declining but mostly so covid just covid just covid just flatlined some of our campuses um flatlined some of our campuses um flatlined some of our campuses um um i wouldn't say anybody's gone like um i wouldn't say anybody's gone like um i wouldn't say anybody's gone like this they're flat this they're flat this they're flat don't decline flat um i would say the don't decline flat um i would say the don't decline flat um i would say the growth has come from the great migration growth has come from the great migration growth has come from the great migration of people out of california and illinois of people out of california and illinois of people out of california and illinois and that's we're getting a lot of new and that's we're getting a lot of new and that's we're getting a lot of new movers that's where a lot majority of movers that's where a lot majority of movers that's where a lot majority of our growth is coming from so where we're our growth is coming from so where we're our growth is coming from so where we're located in nashville for those you don't located in nashville for those you don't located in nashville for those you don't know if you go south of nashville down know if you go south of nashville down know if you go south of nashville down i-65 that's all the growth and that's i-65 that's all the growth and that's i-65 that's all the growth and that's where all everybody's coming in where all everybody's coming in where all everybody's coming in so so so for us for us for us what does that mean that means that what does that mean that means that what does that mean that means that we're going to put a heavy a lot of we're going to put a heavy a lot of we're going to put a heavy a lot of emphasis on youtube instagram facebook emphasis on youtube instagram facebook emphasis on youtube instagram facebook ads driving people to invite them to ads driving people to invite them to ads driving people to invite them to come join us we have found for us by the come join us we have found for us by the come join us we have found for us by the way the most effective way the most effective way the most effective thing thing thing marketing wise for us hands down it's marketing wise for us hands down it's marketing wise for us hands down it's just a simple video with the campus just a simple video with the campus just a simple video with the campus pastor it can be on the iphone wherever pastor it can be on the iphone wherever pastor it can be on the iphone wherever it is just simply inviting them to come it is just simply inviting them to come it is just simply inviting them to come and join us for worship like it's better and join us for worship like it's better and join us for worship like it's better than anything else i think it's because than anything else i think it's because than anything else i think it's because it's there's this human thing to it and it's there's this human thing to it and it's there's this human thing to it and so so so uh we just started uh testing out uh we just started uh testing out uh we just started uh testing out youtube ads this this month um with the youtube ads this this month um with the youtube ads this this month um with the same concept and right now the same concept and right now the same concept and right now the click-through rate seems like it's click-through rate seems like it's click-through rate seems like it's working working working hey bart blair here i'm the producer of hey bart blair here i'm the producer of hey bart blair here i'm the producer of missional marketing's church growth missional marketing's church growth missional marketing's church growth interviews podcast thanks so much for interviews podcast thanks so much for interviews podcast thanks so much for tuning in tuning in tuning in additional marketing we're passionate additional marketing we're passionate additional marketing we're passionate about helping churches reach more people about helping churches reach more people about helping churches reach more people for jesus online and one of the ways for jesus online and one of the ways for jesus online and one of the ways that we do that is by helping churches that we do that is by helping churches that we do that is by helping churches acquire more new visitors to their acquire more new visitors to their acquire more new visitors to their website utilizing the google ad grant website utilizing the google ad grant website utilizing the google ad grant google offers qualifying non-profits

google offers qualifying non-profits google offers qualifying non-profits including churches up to ten thousand including churches up to ten thousand including churches up to ten thousand dollars a month in advertising that dollars a month in advertising that dollars a month in advertising that means that you as a church could be means that you as a church could be means that you as a church could be using google as one of your primary using google as one of your primary using google as one of your primary digital outreach strategies to digital outreach strategies to digital outreach strategies to communicate the gospel and reach more communicate the gospel and reach more communicate the gospel and reach more people in your community if you'd like people in your community if you'd like people in your community if you'd like to learn more visit our website to learn more visit our website to learn more visit our website admissionalmarketing.com admissionalmarketing.com admissionalmarketing.com and click the link at the top of the and click the link at the top of the and click the link at the top of the page that says google grants we'd love page that says google grants we'd love page that says google grants we'd love an opportunity to partner with you in an opportunity to partner with you in an opportunity to partner with you in your mission to build god's kingdom here your mission to build god's kingdom here your mission to build god's kingdom here on earth well thanks again for listening on earth well thanks again for listening on earth well thanks again for listening to our podcast and now back to the show to our podcast and now back to the show to our podcast and now back to the show wow interesting hey i'm gonna i'm gonna wow interesting hey i'm gonna i'm gonna wow interesting hey i'm gonna i'm gonna pivot the conversation here i mean we're pivot the conversation here i mean we're pivot the conversation here i mean we're gonna we're gonna continue to talk about gonna we're gonna continue to talk about gonna we're gonna continue to talk about some of the same things but um some of the same things but um some of the same things but um one of the the reasons that i reached one of the the reasons that i reached one of the the reasons that i reached out to you to uh to be a guest on our out to you to uh to be a guest on our out to you to uh to be a guest on our show was uh because of an article that show was uh because of an article that show was uh because of an article that you'd written uh for church answers you'd written uh for church answers you'd written uh for church answers specifically on social media and before specifically on social media and before specifically on social media and before i ask you some questions that kind of i ask you some questions that kind of i ask you some questions that kind of dig into some of the the bullet points dig into some of the the bullet points dig into some of the the bullet points in your article i want to i'm just going in your article i want to i'm just going in your article i want to i'm just going to because i have the microphone i'm to because i have the microphone i'm to because i have the microphone i'm going to share with you my opinion about going to share with you my opinion about going to share with you my opinion about social media and the importance of social media and the importance of social media and the importance of social media okay and then and then you social media okay and then and then you social media okay and then and then you can either agree with me or you can try can either agree with me or you can try can either agree with me or you can try to change my to change my to change my mind um but you know the wrestling match mind um but you know the wrestling match mind um but you know the wrestling match that i have with with churches often is that i have with with churches often is that i have with with churches often is the amount of time energy and effort the amount of time energy and effort the amount of time energy and effort that gets put into social media that gets put into social media that gets put into social media and the and the and the difficulty of quantifying difficulty of quantifying difficulty of quantifying how that energy and how that effort is how that energy and how that effort is how that energy and how that effort is translating to people actually translating to people actually translating to people actually connecting with the church whether connecting with the church whether connecting with the church whether online or in person yeah and so i i sort online or in person yeah and so i i sort online or in person yeah and so i i sort of use this analogy that of use this analogy that of use this analogy that you know um the social media is is kind you know um the social media is is kind you know um the social media is is kind of like the front porch of your house

of like the front porch of your house of like the front porch of your house and you can get people's attention and and you can get people's attention and and you can get people's attention and you're using the word engagement and i you're using the word engagement and i you're using the word engagement and i can engage with people who are out on can engage with people who are out on can engage with people who are out on the sidewalk or out in my front yard the sidewalk or out in my front yard the sidewalk or out in my front yard while i'm on the front porch but while i'm on the front porch but while i'm on the front porch but ultimately i don't want to leave them on ultimately i don't want to leave them on ultimately i don't want to leave them on the front lawn i want to invite them the front lawn i want to invite them the front lawn i want to invite them into the living room and so i i need to into the living room and so i i need to into the living room and so i i need to i need to get them to take a next step i need to get them to take a next step i need to get them to take a next step and so logically when you're online that and so logically when you're online that and so logically when you're online that next step i think is your is your next step i think is your is your next step i think is your is your website and from the website for from website and from the website for from website and from the website for from the living room i want to get them to the living room i want to get them to the living room i want to get them to the dining table i want to get them on the dining table i want to get them on the dining table i want to get them on campus i want them to sit down at the campus i want them to sit down at the campus i want them to sit down at the meal and so i think that sometimes we meal and so i think that sometimes we meal and so i think that sometimes we can spend an exorbitant amount of time can spend an exorbitant amount of time can spend an exorbitant amount of time energy and effort doing stuff on social energy and effort doing stuff on social energy and effort doing stuff on social media without really thinking about how media without really thinking about how media without really thinking about how we're utilizing it to get people to take we're utilizing it to get people to take we're utilizing it to get people to take next steps and i'm a big next steps guy next steps and i'm a big next steps guy next steps and i'm a big next steps guy whether it's an in-person online whether it's an in-person online whether it's an in-person online discipleship what what have you i think discipleship what what have you i think discipleship what what have you i think that giving people clear and obvious that giving people clear and obvious that giving people clear and obvious next steps really helps people move next steps really helps people move next steps really helps people move forward whether they're just trying to forward whether they're just trying to forward whether they're just trying to engage with you and find out more about engage with you and find out more about engage with you and find out more about you you you or they're trying to actually grow in or they're trying to actually grow in or they're trying to actually grow in their relationship with jesus so there's their relationship with jesus so there's their relationship with jesus so there's my there's my soap box and so with that my there's my soap box and so with that my there's my soap box and so with that um a guy who probably spends a lot of um a guy who probably spends a lot of um a guy who probably spends a lot of time talking about thinking about time talking about thinking about time talking about thinking about processing social media and its value processing social media and its value processing social media and its value for your church for your church for your church break that down for me like you know break that down for me like you know break that down for me like you know what role or what importance do you what role or what importance do you what role or what importance do you place place place on your church's social media presence on your church's social media presence on your church's social media presence in context with your overarching in context with your overarching in context with your overarching communication strategy got it all right communication strategy got it all right communication strategy got it all right i'm writing notes here because i wanted i'm writing notes here because i wanted i'm writing notes here because i wanted to make sure i had what you said down to make sure i had what you said down to make sure i had what you said down correctly okay yeah and by the way i i'm correctly okay yeah and by the way i i'm correctly okay yeah and by the way i i'm not gonna change your mind because i'm not gonna change your mind because i'm not gonna change your mind because i'm in complete agreement with you i'm gonna

in complete agreement with you i'm gonna in complete agreement with you i'm gonna i'm gonna approach it from a different i'm gonna approach it from a different i'm gonna approach it from a different way and this is it i think i'm gonna way and this is it i think i'm gonna way and this is it i think i'm gonna answer your question regarding this how answer your question regarding this how answer your question regarding this how the importance we place but let me say the importance we place but let me say the importance we place but let me say this first um this first um this first um one i think the number one thing that one i think the number one thing that one i think the number one thing that churches do churches do churches do wrong which is why they fail at social wrong which is why they fail at social wrong which is why they fail at social media is they try to be like everybody media is they try to be like everybody media is they try to be like everybody else that's the number one thing they do else that's the number one thing they do else that's the number one thing they do and what happens is is they're they're and what happens is is they're they're and what happens is is they're they're copying the tactics of a church but copying the tactics of a church but copying the tactics of a church but without realizing what that church's without realizing what that church's without realizing what that church's strategy was as a part of the that was strategy was as a part of the that was strategy was as a part of the that was that led to those tactics so i may take that led to those tactics so i may take that led to those tactics so i may take he'll also i'll grab hillsong or i'll he'll also i'll grab hillsong or i'll he'll also i'll grab hillsong or i'll take judith miss church up at a church take judith miss church up at a church take judith miss church up at a church home up in seattle um i love the social home up in seattle um i love the social home up in seattle um i love the social media so i'm going to copy what they do media so i'm going to copy what they do media so i'm going to copy what they do i'm going to look the same vibe this i'm going to look the same vibe this i'm going to look the same vibe this this this but don't realize that more this this but don't realize that more this this but don't realize that more likely they thought through an entire likely they thought through an entire likely they thought through an entire pathway hopefully they thought their pathway hopefully they thought their pathway hopefully they thought their entire pathway that led to it towards entire pathway that led to it towards entire pathway that led to it towards something so so i agree with you in regards to i so i agree with you in regards to i think a lot of churches have spent so think a lot of churches have spent so think a lot of churches have spent so much time thinking about the top layer much time thinking about the top layer much time thinking about the top layer but then think about all the pathways but then think about all the pathways but then think about all the pathways down so the answer question regarding down so the answer question regarding down so the answer question regarding how where i placed emphasis i think if i how where i placed emphasis i think if i how where i placed emphasis i think if i think of digital historically speaking think of digital historically speaking think of digital historically speaking with three categories social media web with three categories social media web with three categories social media web and email that's pretty much the three and email that's pretty much the three and email that's pretty much the three pillars of a of any digital strategy for pillars of a of any digital strategy for pillars of a of any digital strategy for the for the most part the for the most part the for the most part um the beauty of the web at the email is um the beauty of the web at the email is um the beauty of the web at the email is you own those lists you own your website you own those lists you own your website you own those lists you own your website you own your email list right social you own your email list right social you own your email list right social media is a little bit like yeah you're media is a little bit like yeah you're media is a little bit like yeah you're at the mercy of facebook instagram at the mercy of facebook instagram at the mercy of facebook instagram twitter twitter twitter linkedin whatever youtube whatever linkedin whatever youtube whatever linkedin whatever youtube whatever platform you use platform you use platform you use so so so i always feel this tension personally i always feel this tension personally i always feel this tension personally speaking of i like owning things i don't speaking of i like owning things i don't speaking of i like owning things i don't like renting space

like renting space like renting space when it comes to digital but it is the when it comes to digital but it is the when it comes to digital but it is the nature of the beast so for me i put a nature of the beast so for me i put a nature of the beast so for me i put a tremendous amount of emphasis on it and tremendous amount of emphasis on it and tremendous amount of emphasis on it and the reason why the reason why the reason why is is when i look at the numbers i just is is when i look at the numbers i just is is when i look at the numbers i just look at what people are actually doing look at what people are actually doing look at what people are actually doing with their phones when i when i talk to with their phones when i when i talk to with their phones when i when i talk to our people when i watch what they do our people when i watch what they do our people when i watch what they do they're on social media 24 7. that's they're on social media 24 7. that's they're on social media 24 7. that's where they live so i want to be where where they live so i want to be where where they live so i want to be where they live i think of it like this every they live i think of it like this every they live i think of it like this every single person has a daily digital habit single person has a daily digital habit single person has a daily digital habit my question for our church is how we my question for our church is how we my question for our church is how we part of that how are we a part of the part of that how are we a part of the part of that how are we a part of the daily digital habit daily digital habit daily digital habit so that's to me is that's the tipping so that's to me is that's the tipping so that's to me is that's the tipping point i just want i just want to every point i just want i just want to every point i just want i just want to every day give you something with the idea day give you something with the idea day give you something with the idea though bart to answer your question though bart to answer your question though bart to answer your question eventually yeah it's going to feed down eventually yeah it's going to feed down eventually yeah it's going to feed down into website email into website email into website email and then obviously we have found so our and then obviously we have found so our and then obviously we have found so our flow for our strategy is just you know flow for our strategy is just you know flow for our strategy is just you know we have found tremendous amount of we have found tremendous amount of we have found tremendous amount of actually if i can get the email first actually if i can get the email first actually if i can get the email first somewhere something and then i can build somewhere something and then i can build somewhere something and then i can build off of that facebook ad campaign off of that facebook ad campaign off of that facebook ad campaign then i can get you into then i can get you into then i can get you into then i can get you into some sort of then i can get you into some sort of then i can get you into some sort of like a recognition of like hey i'm like a recognition of like hey i'm like a recognition of like hey i'm interested in this interested in this interested in this then we do an actual personal follow-up then we do an actual personal follow-up then we do an actual personal follow-up so i'll use a small group campaign and so i'll use a small group campaign and so i'll use a small group campaign and actually real specific example so actually real specific example so actually real specific example so everything called group connect i run an everything called group connect i run an everything called group connect i run an ads against ads against ads against an email list of people i know who have an email list of people i know who have an email list of people i know who have been associated with our church have been associated with our church have been associated with our church have looked at our church looked at our church looked at our church i run a facebook ad campaign i run a facebook ad campaign i run a facebook ad campaign get them into an email marketing get them into an email marketing get them into an email marketing campaign and then get in contact with campaign and then get in contact with campaign and then get in contact with the group semester we've had a 10x the group semester we've had a 10x the group semester we've had a 10x success rate compared to a typical success rate compared to a typical success rate compared to a typical sunday promotion sunday promotion sunday promotion using that methodology so if i do a using that methodology so if i do a using that methodology so if i do a campaign right i get 20 new families

campaign right i get 20 new families campaign right i get 20 new families connected like that into small groups connected like that into small groups connected like that into small groups so i do think it's tremendous if you so i do think it's tremendous if you so i do think it's tremendous if you know what you're doing in terms of know what you're doing in terms of know what you're doing in terms of actually doing the marketing perspective actually doing the marketing perspective actually doing the marketing perspective really well it takes time and effort to really well it takes time and effort to really well it takes time and effort to figure that out figure that out figure that out but i would say it is part of the but i would say it is part of the but i would say it is part of the platform it's part of the stool if you platform it's part of the stool if you platform it's part of the stool if you think those three legs if you're doing think those three legs if you're doing think those three legs if you're doing it well and you have a real it well and you have a real it well and you have a real intentionality of it feeding and intentionality of it feeding and intentionality of it feeding and funneling in so i and so just a little funneling in so i and so just a little funneling in so i and so just a little historical perspective here when i historical perspective here when i historical perspective here when i started here at brentwood baptist i started here at brentwood baptist i started here at brentwood baptist i didn't quite understand those three legs didn't quite understand those three legs didn't quite understand those three legs and how they would affect this church so and how they would affect this church so and how they would affect this church so i had to re i had to re i had to re re-um configure the way i thought about re-um configure the way i thought about re-um configure the way i thought about those three legs so i think anybody knew those three legs so i think anybody knew those three legs so i think anybody knew coming into a role at a church is going coming into a role at a church is going coming into a role at a church is going to need to sit there and sit there and to need to sit there and sit there and to need to sit there and sit there and kind of figure out what are those each kind of figure out what are those each kind of figure out what are those each of those three legs the email leg the of those three legs the email leg the of those three legs the email leg the website like the social media like what website like the social media like what website like the social media like what do they all play in terms of your do they all play in terms of your do they all play in terms of your strategy but for me put a tremendous strategy but for me put a tremendous strategy but for me put a tremendous amount of effort on it and by the way amount of effort on it and by the way amount of effort on it and by the way one of the reasons i do that is not just one of the reasons i do that is not just one of the reasons i do that is not just for the audience that we have right now for the audience that we have right now for the audience that we have right now but for the audience that i'm going to but for the audience that i'm going to but for the audience that i'm going to have 10 years from now one of the things have 10 years from now one of the things have 10 years from now one of the things we do is we spend a lot of time with we do is we spend a lot of time with we do is we spend a lot of time with adults between the ages of 18 to 25 adults between the ages of 18 to 25 adults between the ages of 18 to 25 and and and yeah i basically play the student and i yeah i basically play the student and i yeah i basically play the student and i i'll take it out to coffee and i'll say i'll take it out to coffee and i'll say i'll take it out to coffee and i'll say teach me everything you know about tick teach me everything you know about tick teach me everything you know about tick tock and about 90 minutes later i'm tock and about 90 minutes later i'm tock and about 90 minutes later i'm still completely confused still completely confused still completely confused but but but i have a good idea of like where their i have a good idea of like where their i have a good idea of like where their mind is and where they're thinking and mind is and where they're thinking and mind is and where they're thinking and where they're living and so that tells where they're living and so that tells where they're living and so that tells me that yeah we're not getting we may me that yeah we're not getting we may me that yeah we're not getting we may not get tremendous amount of benefit not get tremendous amount of benefit not get tremendous amount of benefit from starting that tick tock but i know from starting that tick tock but i know from starting that tick tock but i know 10 years down the road that will pay off 10 years down the road that will pay off 10 years down the road that will pay off at some point so for me i look at social at some point so for me i look at social at some point so for me i look at social media as immediate like what can i get

media as immediate like what can i get media as immediate like what can i get from a marketing perspective but also from a marketing perspective but also from a marketing perspective but also thinking long term for us what's the thinking long term for us what's the thinking long term for us what's the long play i know maybe three to five to long play i know maybe three to five to long play i know maybe three to five to ten years down the road it's gonna come ten years down the road it's gonna come ten years down the road it's gonna come back to benefit us because we invested back to benefit us because we invested back to benefit us because we invested so much time in those platforms so much time in those platforms so much time in those platforms wow wow wow yeah i loved your article on what to put yeah i loved your article on what to put yeah i loved your article on what to put that in the show notes um because you that in the show notes um because you that in the show notes um because you you talk about first you talk about first you talk about first knowing your audience knowing your audience knowing your audience right identifying your audience that's right identifying your audience that's right identifying your audience that's around you around you around you and i love you and i love you and i love you you got to be in the pulpit by the way you got to be in the pulpit by the way you got to be in the pulpit by the way which is yes kind of rare back in which is yes kind of rare back in which is yes kind of rare back in october and so i watched that message october and so i watched that message october and so i watched that message great message and if you're uh if you're great message and if you're uh if you're great message and if you're uh if you're in the communications you know area in the communications you know area in the communications you know area world as if with your church go watch world as if with your church go watch world as if with your church go watch his message it was really really good his message it was really really good his message it was really really good the thing that i i was like yes what i the thing that i i was like yes what i the thing that i i was like yes what i heard you say was heard you say was heard you say was you're talking to a you're talking to an you're talking to a you're talking to an you're talking to a you're talking to an audience of you know audience of you know audience of you know 50 people that are 50 and older who are 50 people that are 50 and older who are 50 people that are 50 and older who are using social media and your point was using social media and your point was using social media and your point was it's your story it's your story it's your story yep it's your story that you that that's yep it's your story that you that that's yep it's your story that you that that's attractional right because jesus changed attractional right because jesus changed attractional right because jesus changed your life you need to tell your story your life you need to tell your story your life you need to tell your story and and i just i was and and i just i was and and i just i was i was applauding you by the way just was i was applauding you by the way just was i was applauding you by the way just was awesome awesome awesome thanks thanks i appreciate that i love thanks thanks i appreciate that i love thanks thanks i appreciate that i love that i mean as a church former church that i mean as a church former church that i mean as a church former church communication director i'm just going communication director i'm just going communication director i'm just going amen to that because i think that that's amen to that because i think that that's amen to that because i think that that's absolutely right right uh people absolutely right right uh people absolutely right right uh people i mean if you look at the story brand i mean if you look at the story brand i mean if you look at the story brand thing it's about people wanting to hear thing it's about people wanting to hear thing it's about people wanting to hear their own story and all that kind of their own story and all that kind of their own story and all that kind of stuff which is really really important stuff which is really really important stuff which is really really important but we understand that people are also but we understand that people are also but we understand that people are also attracted to other people's life story

attracted to other people's life story attracted to other people's life story and how god changed their life and so and how god changed their life and so and how god changed their life and so sharing that's a phenomenal strategy i sharing that's a phenomenal strategy i sharing that's a phenomenal strategy i imagine you use it all the time in imagine you use it all the time in imagine you use it all the time in social media to allow other people to social media to allow other people to social media to allow other people to see hey if you're dealing with this see hey if you're dealing with this see hey if you're dealing with this issue issue issue just check out what this guy's story was just check out what this guy's story was just check out what this guy's story was and how and how and how yeah it was life and yeah it was life and yeah it was life and did it you know did a 180 for him did it you know did a 180 for him did it you know did a 180 for him exactly so is that how i mean because exactly so is that how i mean because exactly so is that how i mean because you talk about bart was talking about you talk about bart was talking about you talk about bart was talking about getting them into the living room getting them into the living room getting them into the living room they're checking you out and they're they're checking you out and they're they're checking you out and they're engaging you that's the kind of stuff engaging you that's the kind of stuff engaging you that's the kind of stuff that's the stuff you the the meat that that's the stuff you the the meat that that's the stuff you the the meat that you're putting in front of them yes yeah you're putting in front of them yes yeah you're putting in front of them yes yeah so that so we we think of our again if so that so we we think of our again if so that so we we think of our again if you go back to promotional content you go back to promotional content you go back to promotional content mission vision content that mission mission vision content that mission mission vision content that mission vision content those are the stories of vision content those are the stories of vision content those are the stories of life change that's what we're life change that's what we're life change that's what we're emphasizing on the the thing for us is emphasizing on the the thing for us is emphasizing on the the thing for us is is how do we get those in front of is how do we get those in front of is how do we get those in front of people how do we how do we get that people how do we how do we get that people how do we how do we get that content engaged now i'll tell you where content engaged now i'll tell you where content engaged now i'll tell you where not to get too far in the weeds where not to get too far in the weeds where not to get too far in the weeds where the transformation for us is coming is the transformation for us is coming is the transformation for us is coming is it used to be we always said we gotta it used to be we always said we gotta it used to be we always said we gotta shoot this big three and a half four shoot this big three and a half four shoot this big three and a half four minute documentary style piece where the minute documentary style piece where the minute documentary style piece where the person's crying in the video you're person's crying in the video you're person's crying in the video you're crying everybody that's great okay now crying everybody that's great okay now crying everybody that's great okay now and now we're realizing with different and now we're realizing with different and now we're realizing with different platforms it's not about platforms it's not about platforms it's not about it's not about getting that video on as it's not about getting that video on as it's not about getting that video on as many platforms as possible it's about many platforms as possible it's about many platforms as possible it's about getting that story on as many possible getting that story on as many possible getting that story on as many possible platforms as possible so we may not do a platforms as possible so we may not do a platforms as possible so we may not do a video on tick tock it may be video on tick tock it may be video on tick tock it may be something else over here or maybe a a something else over here or maybe a a something else over here or maybe a a picture post on instagram so we're picture post on instagram so we're picture post on instagram so we're trying to figure out how we get those trying to figure out how we get those trying to figure out how we get those stories across but you're exactly right stories across but you're exactly right stories across but you're exactly right a a a little history i was uh i was i was little history i was uh i was i was little history i was uh i was i was talking to the guys before the podcast talking to the guys before the podcast talking to the guys before the podcast started and i said you know my pastor started and i said you know my pastor started and i said you know my pastor typically doesn't share the pulpit so typically doesn't share the pulpit so typically doesn't share the pulpit so when he asked me to do this i was a when he asked me to do this i was a when he asked me to do this i was a little thrown back and i asked him i

little thrown back and i asked him i little thrown back and i asked him i said like what's the thing you want me said like what's the thing you want me said like what's the thing you want me to communicate because i know you're not to communicate because i know you're not to communicate because i know you're not asking me just to be flippant you're asking me just to be flippant you're asking me just to be flippant you're asking me for a reason asking me for a reason asking me for a reason and he looks at me and goes can you just and he looks at me and goes can you just and he looks at me and goes can you just tell people to stop being so mean on tell people to stop being so mean on tell people to stop being so mean on social media and i was like social media and i was like social media and i was like okay okay okay i said i said i said or or or but we can do the opposite we can tell but we can do the opposite we can tell but we can do the opposite we can tell people said what not to say here's what people said what not to say here's what people said what not to say here's what to say and so that came from that came to say and so that came from that came to say and so that came from that came from honest to goodness when i said that from honest to goodness when i said that from honest to goodness when i said that i meant that was i'm known i meant that was i'm known i meant that was i'm known during the pandemic especially those during the pandemic especially those during the pandemic especially those first couple weeks during the pandemic first couple weeks during the pandemic first couple weeks during the pandemic we saw people coming together sharing we saw people coming together sharing we saw people coming together sharing stories of life change and things going stories of life change and things going stories of life change and things going on and the impact that was great and on and the impact that was great and on and the impact that was great and that's carried on for us so yeah so i that's carried on for us so yeah so i that's carried on for us so yeah so i would tell you would tell you would tell you making your social media people centered making your social media people centered making your social media people centered and i mean that not in the sense of a and i mean that not in the sense of a and i mean that not in the sense of a humanistic standpoint i mean story humanistic standpoint i mean story humanistic standpoint i mean story people center pointing towards the cross people center pointing towards the cross people center pointing towards the cross doing that doing that doing that doing that for us has been the most doing that for us has been the most doing that for us has been the most effective mechanism in terms of social effective mechanism in terms of social effective mechanism in terms of social media in terms of media in terms of media in terms of most effective tactic if you will for us most effective tactic if you will for us most effective tactic if you will for us for for for driving engagement driving people driving engagement driving people driving engagement driving people sharing and getting getting people to sharing and getting getting people to sharing and getting getting people to understand understand understand what we're really driving towards what what we're really driving towards what what we're really driving towards what we're trying to do as a as a church well we're trying to do as a as a church well we're trying to do as a as a church well you know you know you know so church if you don't have stories of so church if you don't have stories of so church if you don't have stories of changed lives changed lives changed lives there's a different problem okay okay so there's a different problem okay okay so there's a different problem okay okay so yes so i i always still work yes so i i always still work yes so i i always still work yes i tell people if you have a problem yes i tell people if you have a problem yes i tell people if you have a problem if you have a problem with not you don't if you have a problem with not you don't if you have a problem with not you don't have enough stories you have one or two have enough stories you have one or two have enough stories you have one or two problems you don't know how to tell a problems you don't know how to tell a problems you don't know how to tell a story which by the way you coach on story which by the way you coach on story which by the way you coach on storybrand you can fix that or storybrand you can fix that or storybrand you can fix that or you have a disciple-making problem you have a disciple-making problem you have a disciple-making problem yeah those are two different problems yeah those are two different problems yeah those are two different problems and

and and nobody wants to admit they've got the nobody wants to admit they've got the nobody wants to admit they've got the disciple-making problem so let's assume disciple-making problem so let's assume disciple-making problem so let's assume that there are stories in their church that there are stories in their church that there are stories in their church how did you guys how did you guys how did you guys find those stories i mean i i heard you find those stories i mean i i heard you find those stories i mean i i heard you loud and clear from the pulpit it's like loud and clear from the pulpit it's like loud and clear from the pulpit it's like we need to hear your story we need to we need to hear your story we need to we need to hear your story we need to know your story is that literally one of know your story is that literally one of know your story is that literally one of the best ways that you guys yeah it the best ways that you guys yeah it the best ways that you guys yeah it really honestly it is and what we we really honestly it is and what we we really honestly it is and what we we we've had to do is we have it we've had we've had to do is we have it we've had we've had to do is we have it we've had to train our staff and our volunteers to to train our staff and our volunteers to to train our staff and our volunteers to develop their own radar develop their own radar develop their own radar what what what it let them know like we've actually it let them know like we've actually it let them know like we've actually adopted this idea of like you know what adopted this idea of like you know what adopted this idea of like you know what don't worry about whether you think it's don't worry about whether you think it's don't worry about whether you think it's a good story don't we'll help we'll help a good story don't we'll help we'll help a good story don't we'll help we'll help determine that you just give us even if determine that you just give us even if determine that you just give us even if it's two sentences an email hey i met it's two sentences an email hey i met it's two sentences an email hey i met so-and-so they did this they heard this so-and-so they did this they heard this so-and-so they did this they heard this great we'll follow up we'll handle that great we'll follow up we'll handle that great we'll follow up we'll handle that make it super easy for people just to make it super easy for people just to make it super easy for people just to share little tidbits and then share little tidbits and then share little tidbits and then my job is to go my job is to go my job is to go all right do we feel like we have a all right do we feel like we have a all right do we feel like we have a story here are there three acts of the story here are there three acts of the story here are there three acts of the story can i construct what i think is a story can i construct what i think is a story can i construct what i think is a good compelling story out of this and good compelling story out of this and good compelling story out of this and sometimes we come back and go you know sometimes we come back and go you know sometimes we come back and go you know it doesn't warrant a video but gosh darn it doesn't warrant a video but gosh darn it doesn't warrant a video but gosh darn it give me a really great photo of that it give me a really great photo of that it give me a really great photo of that person a good paragraph he'll you know person a good paragraph he'll you know person a good paragraph he'll you know crush it on instagram so crush it on instagram so crush it on instagram so what we decided was versus making people what we decided was versus making people what we decided was versus making people jump through hoops and make them feel jump through hoops and make them feel jump through hoops and make them feel like i've got to have this well-produced like i've got to have this well-produced like i've got to have this well-produced story that i bring to you story that i bring to you story that i bring to you just give me the give me the treetop so just give me the give me the treetop so just give me the give me the treetop so when i told our ministers that like just when i told our ministers that like just when i told our ministers that like just send us an email send us an email send us an email we have no problem giving stories now at we have no problem giving stories now at we have no problem giving stories now at this point because they come in all the this point because they come in all the this point because they come in all the time time time so they don't feel the pressure to feel so they don't feel the pressure to feel so they don't feel the pressure to feel like they have this perfect story that's like they have this perfect story that's like they have this perfect story that's our job as communicators we'll craft the our job as communicators we'll craft the our job as communicators we'll craft the story for you you just give us the raw story for you you just give us the raw story for you you just give us the raw materials that's great

materials that's great materials that's great that's really helpful i i was going to that's really helpful i i was going to that's really helpful i i was going to add a note there that i i think that we add a note there that i i think that we add a note there that i i think that we do actually have biblical instruction on do actually have biblical instruction on do actually have biblical instruction on how to use social media a guy named how to use social media a guy named how to use social media a guy named peter wrote that we should always live peter wrote that we should always live peter wrote that we should always live in a way that gives people a reason to in a way that gives people a reason to in a way that gives people a reason to ask about the hope that we have so ask about the hope that we have so ask about the hope that we have so that's my that's my number one social that's my that's my number one social that's my that's my number one social media rule i i get on media rule i i get on media rule i i get on i was on twitter for a number of years i was on twitter for a number of years i was on twitter for a number of years and then i got off twitter for a long and then i got off twitter for a long and then i got off twitter for a long time and then for some reason this last time and then for some reason this last time and then for some reason this last year i kind of got sucked back into year i kind of got sucked back into year i kind of got sucked back into twitter and i delete about 98 of the twitter and i delete about 98 of the twitter and i delete about 98 of the tweets that i'm going to tweet before i tweets that i'm going to tweet before i tweets that i'm going to tweet before i tweet them tweet them tweet them because i realize that it's going to because i realize that it's going to because i realize that it's going to violate my own personal social media so darryl you you mentioned just a so darryl you you mentioned just a second ago you're training volunteers second ago you're training volunteers second ago you're training volunteers training your staff to be able to training your staff to be able to training your staff to be able to capture and and grab these stories capture and and grab these stories capture and and grab these stories obviously you're talking about you know obviously you're talking about you know obviously you're talking about you know volunteers as a whole volunteers as a whole volunteers as a whole however one of the points that you talk however one of the points that you talk however one of the points that you talk about in this um about in this um about in this um blog post that you wrote on church blog post that you wrote on church blog post that you wrote on church answers uh is answers uh is answers uh is about using volunteers in your social about using volunteers in your social about using volunteers in your social media ministry that the reality is is media ministry that the reality is is media ministry that the reality is is that probably i'll i'll throw a number that probably i'll i'll throw a number that probably i'll i'll throw a number out here i'm i was a pastor for 17 years out here i'm i was a pastor for 17 years out here i'm i was a pastor for 17 years so i can just make numbers up about 95 so i can just make numbers up about 95 so i can just make numbers up about 95 of all church communications of all church communications of all church communications professionals are probably solo artists professionals are probably solo artists professionals are probably solo artists and don't have a staff team um it may be and don't have a staff team um it may be and don't have a staff team um it may be more than that it may be like 98 more than that it may be like 98 more than that it may be like 98 uh most most of most of them are on uh most most of most of them are on uh most most of most of them are on their own and they're trying to manage their own and they're trying to manage their own and they're trying to manage things on their own you know what advice things on their own you know what advice things on their own you know what advice or what counsel would you give to or what counsel would you give to or what counsel would you give to someone who's trying to build a team someone who's trying to build a team someone who's trying to build a team what kind of talents are they looking what kind of talents are they looking what kind of talents are they looking for what kind of personalities are for what kind of personalities are for what kind of personalities are looking for what kind of things looking for what kind of things looking for what kind of things assignments can a communications

assignments can a communications assignments can a communications director give to director give to director give to volunteers in the church to help them volunteers in the church to help them volunteers in the church to help them develop develop develop not just maybe necessarily develop but not just maybe necessarily develop but not just maybe necessarily develop but to deploy their social media strategy to deploy their social media strategy to deploy their social media strategy so i would tell you you're going to want so i would tell you you're going to want so i would tell you you're going to want to find i mean step one is if you think to find i mean step one is if you think to find i mean step one is if you think of it like this um you think you're like of it like this um you think you're like of it like this um you think you're like character competency chemistry capacity character competency chemistry capacity character competency chemistry capacity like those four measurements in terms of like those four measurements in terms of like those four measurements in terms of volunteers i'm thinking first and volunteers i'm thinking first and volunteers i'm thinking first and foremost i'm looking for somebody who's foremost i'm looking for somebody who's foremost i'm looking for somebody who's i say drinking the kool-aid at the i say drinking the kool-aid at the i say drinking the kool-aid at the church like they're all in they're church like they're all in they're church like they're all in they're bonded to the mission admission that's bonded to the mission admission that's bonded to the mission admission that's the first if they're bonded to that that the first if they're bonded to that that the first if they're bonded to that that helps over overcome a multitude of helps over overcome a multitude of helps over overcome a multitude of things that are going to go wrong things that are going to go wrong things that are going to go wrong because they're going to go wrong because they're going to go wrong because they're going to go wrong and then from there i'm looking for like and then from there i'm looking for like and then from there i'm looking for like from a copy standpoint you don't have to from a copy standpoint you don't have to from a copy standpoint you don't have to be somebody's proficient in instagram or be somebody's proficient in instagram or be somebody's proficient in instagram or facebook or any of these channels facebook or any of these channels facebook or any of these channels you just have to you just have to you just have to have a willingness to be able to go in have a willingness to be able to go in have a willingness to be able to go in and go like i'm gonna document what's and go like i'm gonna document what's and go like i'm gonna document what's going on i'm gonna create i'm gonna i'm going on i'm gonna create i'm gonna i'm going on i'm gonna create i'm gonna i'm gonna i'm willing to capture i'm willing gonna i'm willing to capture i'm willing gonna i'm willing to capture i'm willing to and by the way they also have to i to and by the way they also have to i to and by the way they also have to i understand understand understand the principle of the first pancake which the principle of the first pancake which the principle of the first pancake which is anytime you make a first pancake it's is anytime you make a first pancake it's is anytime you make a first pancake it's never good why because you don't know never good why because you don't know never good why because you don't know how hot the skillet is okay until the how hot the skillet is okay until the how hot the skillet is okay until the second and third and fourth pancake second and third and fourth pancake second and third and fourth pancake you'll oh it's about this hot i need to you'll oh it's about this hot i need to you'll oh it's about this hot i need to turn down they're gonna be willing to be turn down they're gonna be willing to be turn down they're gonna be willing to be okay with making mistakes so be able to okay with making mistakes so be able to okay with making mistakes so be able to say like hey i threw this out there it say like hey i threw this out there it say like hey i threw this out there it didn't work we'll try it again we'll go didn't work we'll try it again we'll go didn't work we'll try it again we'll go again again again so you have to have a it's really about so you have to have a it's really about so you have to have a it's really about a mentality of i'm willing to make a lot a mentality of i'm willing to make a lot a mentality of i'm willing to make a lot of mistakes i'm willing to learn i'm not of mistakes i'm willing to learn i'm not of mistakes i'm willing to learn i'm not going to beat up on myself a lot of that going to beat up on myself a lot of that going to beat up on myself a lot of that comes from me as a leader saving comes from me as a leader saving comes from me as a leader saving expectations to where they know i'm expectations to where they know i'm expectations to where they know i'm giving you permission to fail you're giving you permission to fail you're giving you permission to fail you're going to fail a lot and it's okay going to fail a lot and it's okay going to fail a lot and it's okay because i'm going to fail a lot

because i'm going to fail a lot because i'm going to fail a lot so i really want to keep the permission so i really want to keep the permission so i really want to keep the permission meter wide open in terms of like letting meter wide open in terms of like letting meter wide open in terms of like letting them try lots of new stuff them try lots of new stuff them try lots of new stuff you've also got to make sure it's you've also got to make sure it's you've also got to make sure it's scalable and well here's what i mean by scalable and well here's what i mean by scalable and well here's what i mean by that a lot of times you have volunteers that a lot of times you have volunteers that a lot of times you have volunteers come in and they go i'm really come in and they go i'm really come in and they go i'm really passionate about this thing right here passionate about this thing right here passionate about this thing right here and i want to do this thing and i want to do this thing and i want to do this thing what you got to be careful of is is what you got to be careful of is is what you got to be careful of is is great they own that they do it they run great they own that they do it they run great they own that they do it they run with it and then when they leave all of with it and then when they leave all of with it and then when they leave all of a sudden you're stuck with this thing a sudden you're stuck with this thing a sudden you're stuck with this thing that you now got to manage because you that you now got to manage because you that you now got to manage because you don't know what they did with it so don't know what they did with it so don't know what they did with it so i would say i would say i would say really think through what is scalable if really think through what is scalable if really think through what is scalable if that person left tomorrow that person left tomorrow that person left tomorrow that it still can go on and still thrive that it still can go on and still thrive that it still can go on and still thrive what systems and processes can you put what systems and processes can you put what systems and processes can you put in place to make the things sustainable in place to make the things sustainable in place to make the things sustainable that helps keep your volunteers not feel that helps keep your volunteers not feel that helps keep your volunteers not feel like they're running the run ragged and like they're running the run ragged and like they're running the run ragged and also make sure that if somebody does also make sure that if somebody does also make sure that if somebody does leave you can plug somebody in so part leave you can plug somebody in so part leave you can plug somebody in so part of that process and i know this is not of that process and i know this is not of that process and i know this is not sexy stuff to say this part of its sexy stuff to say this part of its sexy stuff to say this part of its documentation documentation documentation a simple basic google doc that would a simple basic google doc that would a simple basic google doc that would just say here's how we operate on social just say here's how we operate on social just say here's how we operate on social media here's some of the things we do media here's some of the things we do media here's some of the things we do here's how we do it here's the way we here's how we do it here's the way we here's how we do it here's the way we talk here's what we don't do very simple talk here's what we don't do very simple talk here's what we don't do very simple stuff that if somebody else came in you stuff that if somebody else came in you stuff that if somebody else came in you could hand this document and they could could hand this document and they could could hand this document and they could be like okay i can feel like i can run be like okay i can feel like i can run be like okay i can feel like i can run with these things um but i again i have with these things um but i again i have with these things um but i again i have found that it's really about somebody found that it's really about somebody found that it's really about somebody who's really bought into the church that who's really bought into the church that who's really bought into the church that if they're if they're not the best at if they're if they're not the best at if they're if they're not the best at taking photos if they're not the best of taking photos if they're not the best of taking photos if they're not the best of the design we can get them resources we the design we can get them resources we the design we can get them resources we get tutorials we can do all that it's get tutorials we can do all that it's get tutorials we can do all that it's really about somebody who's got a really about somebody who's got a really about somebody who's got a willingness and a heart for the ministry willingness and a heart for the ministry willingness and a heart for the ministry um the other thing that i found working um the other thing that i found working um the other thing that i found working with volunteers is that

with volunteers is that with volunteers is that where this failure is not just burn out where this failure is not just burn out where this failure is not just burn out in terms of i'm doing too much it's i in terms of i'm doing too much it's i in terms of i'm doing too much it's i don't know if what i'm doing is working don't know if what i'm doing is working don't know if what i'm doing is working and it's really about giving your and it's really about giving your and it's really about giving your volunteers volunteers volunteers feedback loops so i'll give you a quick feedback loops so i'll give you a quick feedback loops so i'll give you a quick example we have camera operators who run example we have camera operators who run example we have camera operators who run the cameras on sunday morning for the the cameras on sunday morning for the the cameras on sunday morning for the live worship and they're great they're live worship and they're great they're live worship and they're great they're wonderful guys most of them are guys mr wonderful guys most of them are guys mr wonderful guys most of them are guys mr retired guys um but every once in a retired guys um but every once in a retired guys um but every once in a while we every quarter or so we take a while we every quarter or so we take a while we every quarter or so we take a pause and we go hey do you know how pause and we go hey do you know how pause and we go hey do you know how people are watching here's the countries people are watching here's the countries people are watching here's the countries they're watching from here's how long they're watching from here's how long they're watching from here's how long they're like oh wow the thing i'm doing they're like oh wow the thing i'm doing they're like oh wow the thing i'm doing me holding that camera right there me holding that camera right there me holding that camera right there pointing at the stage that actually has pointing at the stage that actually has pointing at the stage that actually has an impact because somebody who right now an impact because somebody who right now an impact because somebody who right now is immunocompromised who lives out in is immunocompromised who lives out in is immunocompromised who lives out in east tennessee you can't come here east tennessee you can't come here east tennessee you can't come here they're able to watch because of what they're able to watch because of what they're able to watch because of what i'm doing i'm doing i'm doing do you do that you do that feedback loop do you do that you do that feedback loop do you do that you do that feedback loop and it just reinforces it it helps kind and it just reinforces it it helps kind and it just reinforces it it helps kind of pour more drive into people wanting of pour more drive into people wanting of pour more drive into people wanting to keep doing what they're volunteering to keep doing what they're volunteering to keep doing what they're volunteering to do so i would tell you again make it to do so i would tell you again make it to do so i would tell you again make it scalable scalable scalable uh in terms of make sure you don't uh in terms of make sure you don't uh in terms of make sure you don't overextend yourself make sure you don't overextend yourself make sure you don't overextend yourself make sure you don't overextend your volunteers into areas by overextend your volunteers into areas by overextend your volunteers into areas by which you know you can't scale it out which you know you can't scale it out which you know you can't scale it out long term build feedback loops to make long term build feedback loops to make long term build feedback loops to make it sustainable over over the law over it sustainable over over the law over it sustainable over over the law over the long term you do those two things the long term you do those two things the long term you do those two things and again find the right people who are and again find the right people who are and again find the right people who are passionate about it you're gonna find passionate about it you're gonna find passionate about it you're gonna find um you're gonna find yourself feeling a um you're gonna find yourself feeling a um you're gonna find yourself feeling a lot better about your social media now lot better about your social media now lot better about your social media now i'll go back to something i said earlier i'll go back to something i said earlier i'll go back to something i said earlier in the podcast one of the other things in the podcast one of the other things in the podcast one of the other things you got to realize you got to realize you got to realize is is that is is that is is that you you you cannot compare yourself to other cannot compare yourself to other cannot compare yourself to other churches on social media this is where churches on social media this is where churches on social media this is where some of the breakdown happens because some of the breakdown happens because some of the breakdown happens because you say well church so-and-so is doing x you say well church so-and-so is doing x you say well church so-and-so is doing x so therefore we have to do x and what

so therefore we have to do x and what so therefore we have to do x and what happens is you try to scale up happens is you try to scale up happens is you try to scale up to do what they do and not realize that to do what they do and not realize that to do what they do and not realize that your job is really about reaching your your job is really about reaching your your job is really about reaching your audience audience audience and engaging with your audience and and engaging with your audience and and engaging with your audience and growing it from there and slowly scaling growing it from there and slowly scaling growing it from there and slowly scaling that out um that out um that out um because again you could do like keeping because again you could do like keeping because again you could do like keeping up with the joneses and end up again up with the joneses and end up again up with the joneses and end up again burning yourself out yeah burning yourself out yeah burning yourself out yeah i'd also add pray for what you want yeah i'd also add pray for what you want yeah i'd also add pray for what you want yeah that's a great point yeah yeah call i that's a great point yeah yeah call i that's a great point yeah yeah call i should start a good call jason started should start a good call jason started should start a good call jason started with that yes yeah good call hey so we with that yes yeah good call hey so we with that yes yeah good call hey so we we recently recorded an entire podcast we recently recorded an entire podcast we recently recorded an entire podcast episode on budgeting for communications episode on budgeting for communications episode on budgeting for communications and you know uh you hit on in this and you know uh you hit on in this and you know uh you hit on in this article budgeting you know thinking article budgeting you know thinking article budgeting you know thinking through what you want to spend what you through what you want to spend what you through what you want to spend what you need to spend um can you just talk us need to spend um can you just talk us need to spend um can you just talk us through what what your process might be through what what your process might be through what what your process might be in terms of thinking how you want to in terms of thinking how you want to in terms of thinking how you want to budget for social media um or also how budget for social media um or also how budget for social media um or also how you might recommend other churches think you might recommend other churches think you might recommend other churches think about how they would budget for social about how they would budget for social about how they would budget for social media media media great question i think what i would do great question i think what i would do great question i think what i would do is i would start off with if startup if is i would start off with if startup if is i would start off with if startup if you've never budgeted for social media you've never budgeted for social media you've never budgeted for social media before the way i would do it is is i before the way i would do it is is i before the way i would do it is is i would ask yourself what are your big two would ask yourself what are your big two would ask yourself what are your big two or key three things you got going on and or key three things you got going on and or key three things you got going on and let's say we're budgeting for 2022 let's let's say we're budgeting for 2022 let's let's say we're budgeting for 2022 let's use that uh this next year use that uh this next year use that uh this next year i said what are your big two three i said what are your big two three i said what are your big two three priorities what are they priorities what are they priorities what are they what what are those big things let's what what are those big things let's what what are those big things let's nail down the big rocks nail down the big rocks nail down the big rocks and then i would ask myself okay what and then i would ask myself okay what and then i would ask myself okay what channels am i going to be doing this on channels am i going to be doing this on channels am i going to be doing this on and i would sit there and say okay and i would sit there and say okay and i would sit there and say okay the channels that resonate with best the channels that resonate with best the channels that resonate with best with my audience because you have know with my audience because you have know with my audience because you have know where your audience is out there on where your audience is out there on where your audience is out there on instagram okay great so let's say you instagram okay great so let's say you instagram okay great so let's say you identify vbs vacation bible school

identify vbs vacation bible school identify vbs vacation bible school easter and christmas is your big three easter and christmas is your big three easter and christmas is your big three and you decide and you decide and you decide instagram where i'm going to be or is instagram where i'm going to be or is instagram where i'm going to be or is where i'm going to be at awesome so what where i'm going to be at awesome so what where i'm going to be at awesome so what i suggest you would do is right now in i suggest you would do is right now in i suggest you would do is right now in this current budget year pick something this current budget year pick something this current budget year pick something else to do say else to do say else to do say christmas eve is coming up and run a christmas eve is coming up and run a christmas eve is coming up and run a beta test of beta test of beta test of just advertising to a select audience a just advertising to a select audience a just advertising to a select audience a microcosm of what you would do and then microcosm of what you would do and then microcosm of what you would do and then to see how it works to see how it works to see how it works get familiar with the process get get familiar with the process get get familiar with the process get familiar with if i want this size of familiar with if i want this size of familiar with if i want this size of audience it's going to cost me this much audience it's going to cost me this much audience it's going to cost me this much i want this it's going to cost me this i want this it's going to cost me this i want this it's going to cost me this and start playing with it to kind of get and start playing with it to kind of get and start playing with it to kind of get an idea of a ballpark of the figures an idea of a ballpark of the figures an idea of a ballpark of the figures because everybody i can't give you a because everybody i can't give you a because everybody i can't give you a number because everybody's audience is number because everybody's audience is number because everybody's audience is going to be different on every platform going to be different on every platform going to be different on every platform but what i can tell you is is if you but what i can tell you is is if you but what i can tell you is is if you start off small and just you can start off small and just you can start off small and just you can extrapolate out like okay i'm probably extrapolate out like okay i'm probably extrapolate out like okay i'm probably going to do an audience four times this going to do an audience four times this going to do an audience four times this size well i paid size well i paid size well i paid 50 bucks for that ad so i need a budget 50 bucks for that ad so i need a budget 50 bucks for that ad so i need a budget probably 200 for this probably 200 for this probably 200 for this just do this now do it on a small scale just do this now do it on a small scale just do this now do it on a small scale and that will help you figure out how and that will help you figure out how and that will help you figure out how you want to budget uh if you want to if you want to budget uh if you want to if you want to budget uh if you want to if your goal is to budget for these large your goal is to budget for these large your goal is to budget for these large events some churches are different some events some churches are different some events some churches are different some churches decide you know what i'm not churches decide you know what i'm not churches decide you know what i'm not budging for large events i'm just going budging for large events i'm just going budging for large events i'm just going to make sure every single day every i'm to make sure every single day every i'm to make sure every single day every i'm going to er i'm going to boost every going to er i'm going to boost every going to er i'm going to boost every single post on facebook and that may single post on facebook and that may single post on facebook and that may work for them in their strategy i have work for them in their strategy i have work for them in their strategy i have found it's best for us our ad money is found it's best for us our ad money is found it's best for us our ad money is best spent when we do it around big best spent when we do it around big best spent when we do it around big events so i just listen to the three events so i just listen to the three events so i just listen to the three events i'm probably gonna spend majority events i'm probably gonna spend majority events i'm probably gonna spend majority of my ad money on facebook bbs of my ad money on facebook bbs of my ad money on facebook bbs i'm sorry easter christmas and vb i'm sorry easter christmas and vb i'm sorry easter christmas and vb vacation bible school so i would say vacation bible school so i would say vacation bible school so i would say start small

start small start small then from there you can extrapolate out then from there you can extrapolate out then from there you can extrapolate out how much you really need to budget for how much you really need to budget for how much you really need to budget for the next year i like your idea too of a the next year i like your idea too of a the next year i like your idea too of a campus pastor just going hey my name is campus pastor just going hey my name is campus pastor just going hey my name is jason i like to invite you to search jason i like to invite you to search jason i like to invite you to search right a 15 20 second thing and you could right a 15 20 second thing and you could right a 15 20 second thing and you could boost that yes boost boost that yes boost boost that yes boost see how gentle see how gentle see how gentle yes and again like again like you talk yes and again like again like you talk yes and again like again like you talk about the ads you know i'm talking about about the ads you know i'm talking about about the ads you know i'm talking about the actual spending of the ad dollars the actual spending of the ad dollars the actual spending of the ad dollars you always talk about the ad creation you always talk about the ad creation you always talk about the ad creation part of it that's the other thing is part of it that's the other thing is part of it that's the other thing is you your iphone is all you need let me you your iphone is all you need let me you your iphone is all you need let me say that right now your iphone's all you say that right now your iphone's all you say that right now your iphone's all you need do not go out and pay for a video need do not go out and pay for a video need do not go out and pay for a video your iphone is literally all you need your iphone is literally all you need your iphone is literally all you need um you just need get a decent audio um you just need get a decent audio um you just need get a decent audio quality decent natural lighting outdoors quality decent natural lighting outdoors quality decent natural lighting outdoors will totally work that's all you need a will totally work that's all you need a will totally work that's all you need a personal invite will far far again i can personal invite will far far again i can personal invite will far far again i can create we've created some really create we've created some really create we've created some really wonderful videos i thought we're gonna wonderful videos i thought we're gonna wonderful videos i thought we're gonna crush it only to find out the campus crush it only to find out the campus crush it only to find out the campus pastor literally i kid you not pastor literally i kid you not pastor literally i kid you not the campus pastor and his honda accord the campus pastor and his honda accord the campus pastor and his honda accord going down the street talking about going down the street talking about going down the street talking about easter sunday i performed everything we easter sunday i performed everything we easter sunday i performed everything we did and i was like okay that now i know did and i was like okay that now i know did and i was like okay that now i know got it i've i've seen it i've seen it got it i've i've seen it i've seen it got it i've i've seen it i've seen it firsthand i i don't think i don't know firsthand i i don't think i don't know firsthand i i don't think i don't know if it was a honda but a pastor on a cell if it was a honda but a pastor on a cell if it was a honda but a pastor on a cell phone phone phone on a youtube ad and it it performed way on a youtube ad and it it performed way on a youtube ad and it it performed way better than what other churches were better than what other churches were better than what other churches were spending lots of money to produce it is spending lots of money to produce it is spending lots of money to produce it is very interesting i will very interesting i will very interesting i will i will i will i will double click on the statement that you double click on the statement that you double click on the statement that you made about making sure that you have made about making sure that you have made about making sure that you have good audio because i think this day and good audio because i think this day and good audio because i think this day and age people will forgive bad video age people will forgive bad video age people will forgive bad video because they watch so much bad video but because they watch so much bad video but because they watch so much bad video but people need to hear clearly what you're

people need to hear clearly what you're people need to hear clearly what you're inviting them to so investing in you inviting them to so investing in you inviting them to so investing in you know a couple hundred bucks for a know a couple hundred bucks for a know a couple hundred bucks for a bluetooth or a wired mic to connect to bluetooth or a wired mic to connect to bluetooth or a wired mic to connect to your phone in some way is your phone in some way is your phone in some way is is uh is is definitely worth the spend is uh is is definitely worth the spend is uh is is definitely worth the spend so um that's great it so um that's great it so um that's great it this has been awesome daryl uh really this has been awesome daryl uh really this has been awesome daryl uh really appreciate uh your time we're gonna wrap appreciate uh your time we're gonna wrap appreciate uh your time we're gonna wrap things up here and i had just a couple things up here and i had just a couple things up here and i had just a couple of questions to kind of close out our of questions to kind of close out our of questions to kind of close out our time together the first of which is i'm time together the first of which is i'm time together the first of which is i'm i'm really interested in knowing like i'm really interested in knowing like i'm really interested in knowing like who and what you're following on social who and what you're following on social who and what you're following on social media obviously media obviously media obviously to some degree i would consider a to some degree i would consider a to some degree i would consider a communications director an artist and communications director an artist and communications director an artist and and artists tend to look and listen and and artists tend to look and listen and and artists tend to look and listen and follow other artists so what do you see follow other artists so what do you see follow other artists so what do you see that's out there that you like what what that's out there that you like what what that's out there that you like what what trends do you see that you find trends do you see that you find trends do you see that you find fascinating what can you share with our fascinating what can you share with our fascinating what can you share with our audience that might audience that might audience that might introduce them to something that maybe introduce them to something that maybe introduce them to something that maybe they haven't heard of or thought of they haven't heard of or thought of they haven't heard of or thought of looking at yeah so i will tell you this looking at yeah so i will tell you this looking at yeah so i will tell you this i don't follow any churches or any other i don't follow any churches or any other i don't follow any churches or any other church communicators i'm going to church communicators i'm going to church communicators i'm going to confess that now i simply don't because confess that now i simply don't because confess that now i simply don't because uh i don't i don't want to be in that uh i don't i don't want to be in that uh i don't i don't want to be in that headspace to be honest with you headspace to be honest with you headspace to be honest with you in terms of that i so i will tell you in terms of that i so i will tell you in terms of that i so i will tell you there are brands that i follow because i there are brands that i follow because i there are brands that i follow because i think they do a phenomenal job of think they do a phenomenal job of think they do a phenomenal job of bridging the physical and digital divide bridging the physical and digital divide bridging the physical and digital divide peloton is an example of that peloton is peloton is an example of that peloton is peloton is an example of that peloton is the cycling bike that i've that i am a the cycling bike that i've that i am a the cycling bike that i've that i am a devotee of so i use it so i'm also a big devotee of so i use it so i'm also a big devotee of so i use it so i'm also a big fan of it but they do a phenomenal job fan of it but they do a phenomenal job fan of it but they do a phenomenal job on their social speaker the other one's on their social speaker the other one's on their social speaker the other one's tonal that's that's that's a tonal that's that's that's a tonal that's that's that's a weightlifting version of but i follow weightlifting version of but i follow weightlifting version of but i follow those type of brands who

those type of brands who those type of brands who do a phenomenal job of connecting their do a phenomenal job of connecting their do a phenomenal job of connecting their individual instructors or people with individual instructors or people with individual instructors or people with their audience and how do they do that their audience and how do they do that their audience and how do they do that so i spend a lot of time with and that's so i spend a lot of time with and that's so i spend a lot of time with and that's on the instagram side the instagram side on the instagram side the instagram side on the instagram side the instagram side i'm spending majority of my time i'm spending majority of my time i'm spending majority of my time thinking through brands so peloton and thinking through brands so peloton and thinking through brands so peloton and tonal are probably the two biggest tonal are probably the two biggest tonal are probably the two biggest brands i'm spending time trying to brands i'm spending time trying to brands i'm spending time trying to figure out how they do figure out how they do figure out how they do how they're spending their time um on how they're spending their time um on how they're spending their time um on the other side of the other side of the other side of the fence is is twitter and i spend the fence is is twitter and i spend the fence is is twitter and i spend majority of my time majority of my time majority of my time following organizations and individuals following organizations and individuals following organizations and individuals that are focused on web 3.0 and that is that are focused on web 3.0 and that is that are focused on web 3.0 and that is uh crypto you mean that's a small part uh crypto you mean that's a small part uh crypto you mean that's a small part of it but is what is the web look in the of it but is what is the web look in the of it but is what is the web look in the future the number one probably company i future the number one probably company i future the number one probably company i follow is is uh andreessen horowitz follow is is uh andreessen horowitz follow is is uh andreessen horowitz their venture cap venture capital firm their venture cap venture capital firm their venture cap venture capital firm in san francisco um and if somebody in san francisco um and if somebody in san francisco um and if somebody works for andreas horowitz i'm probably works for andreas horowitz i'm probably works for andreas horowitz i'm probably going to find him it's founded by a guy going to find him it's founded by a guy going to find him it's founded by a guy named mark andreessen who was one of the named mark andreessen who was one of the named mark andreessen who was one of the first investors in facebook extremely first investors in facebook extremely first investors in facebook extremely smart individual so i follow a lot of smart individual so i follow a lot of smart individual so i follow a lot of those type of individuals because they those type of individuals because they those type of individuals because they give me a good sense of give me a good sense of give me a good sense of of what's coming down the pipe of what's coming down the pipe of what's coming down the pipe yeah there's stuff they may be talking yeah there's stuff they may be talking yeah there's stuff they may be talking about for them is now but i know for about for them is now but i know for about for them is now but i know for here in the southeast u.s it's three to here in the southeast u.s it's three to here in the southeast u.s it's three to five to ten years away but it gives me a five to ten years away but it gives me a five to ten years away but it gives me a good framework to kind of go that's good framework to kind of go that's good framework to kind of go that's coming for the church we gotta be ready coming for the church we gotta be ready coming for the church we gotta be ready for this we got to be ready for this and for this we got to be ready for this and for this we got to be ready for this and i find this stuff absolutely just i find this stuff absolutely just i find this stuff absolutely just fascinating so i follow people who are fascinating so i follow people who are fascinating so i follow people who are gearing towards cryptography web 3.0 uh gearing towards cryptography web 3.0 uh gearing towards cryptography web 3.0 uh people who are spending all their time people who are spending all their time people who are spending all their time in the digital space and then on the in the digital space and then on the in the digital space and then on the instagram side it's really about brands instagram side it's really about brands instagram side it's really about brands that i just think are just killing it that i just think are just killing it that i just think are just killing it with engagement how are they doing it

with engagement how are they doing it with engagement how are they doing it well so those are probably where i spend well so those are probably where i spend well so those are probably where i spend majoring my time following on social majoring my time following on social majoring my time following on social media media media i i will just throw out a side handed i i will just throw out a side handed i i will just throw out a side handed comment here that people who follow comment here that people who follow comment here that people who follow peloton and ride those things are pretty peloton and ride those things are pretty peloton and ride those things are pretty religious people so it is it's a religious people so it is it's a religious people so it is it's a different religion in and of itself different religion in and of itself different religion in and of itself itself itself itself by the way yeah sorry by the way yeah sorry by the way yeah sorry i know this is your podcast and i don't i know this is your podcast and i don't i know this is your podcast and i don't want to go but let me just say want to go but let me just say want to go but let me just say you're could not be more dead right so you're could not be more dead right so you're could not be more dead right so long story short um i'm in the facebook long story short um i'm in the facebook long story short um i'm in the facebook group and the you know i'm drinking the group and the you know i'm drinking the group and the you know i'm drinking the kool-aid but there's kool-aid but there's kool-aid but there's folks i tell you what if you want to folks i tell you what if you want to folks i tell you what if you want to know what an online church could look know what an online church could look know what an online church could look like and i'm not advocating going like and i'm not advocating going like and i'm not advocating going totally online maturity beer with me but totally online maturity beer with me but totally online maturity beer with me but their instructors are like small group their instructors are like small group their instructors are like small group leaders leaders leaders and these people religiously go to and these people religiously go to and these people religiously go to church every day with their small group church every day with their small group church every day with their small group leader and their small group leader leader and their small group leader leader and their small group leader gives them inspiration coaching gives them inspiration coaching gives them inspiration coaching grants of a secular variety grants of a secular variety grants of a secular variety but this is a so if you want to get a but this is a so if you want to get a but this is a so if you want to get a case study for what that could look like case study for what that could look like case study for what that could look like in the digital world they do a in the digital world they do a in the digital world they do a phenomenal job phenomenal job phenomenal job wow very very interesting wow very very interesting wow very very interesting so i i have zeroed out that some of our so i i have zeroed out that some of our so i i have zeroed out that some of our folks that are watching or listening are folks that are watching or listening are folks that are watching or listening are going to want to figure out how they can going to want to figure out how they can going to want to figure out how they can see what you are doing you've talked see what you are doing you've talked see what you are doing you've talked about telling stories online and you've about telling stories online and you've about telling stories online and you've got multiple uh social media platforms got multiple uh social media platforms got multiple uh social media platforms and accounts that you're kind of and accounts that you're kind of and accounts that you're kind of managing and overseeing if people want managing and overseeing if people want managing and overseeing if people want to check out what you're doing at to check out what you're doing at to check out what you're doing at brentwood or if they have questions or brentwood or if they have questions or brentwood or if they have questions or wanted to kind of connect with you wanted to kind of connect with you wanted to kind of connect with you what's the best way for them to do that what's the best way for them to do that what's the best way for them to do that easiest way is just go to easiest way is just go to easiest way is just go to brentwoodbaptist.com that's our landing brentwoodbaptist.com that's our landing brentwoodbaptist.com that's our landing page so all eight of our locations on page so all eight of our locations on page so all eight of our locations on there from there you can navigate down there from there you can navigate down there from there you can navigate down to all of our social media channels uh to all of our social media channels uh to all of our social media channels uh if you want to get in touch with me oh if you want to get in touch with me oh if you want to get in touch with me oh let's pick linkedin it doesn't get

let's pick linkedin it doesn't get let's pick linkedin it doesn't get enough love these days so you can just enough love these days so you can just enough love these days so you can just hit me up on linkedin hit me up on linkedin hit me up on linkedin um i occasionally checked that um but um i occasionally checked that um but um i occasionally checked that um but yeah but i would say you want to know yeah but i would say you want to know yeah but i would say you want to know what we're doing as a church what we're doing as a church what we're doing as a church broadbaps.com from there you can find broadbaps.com from there you can find broadbaps.com from there you can find all of our social media handles all of our social media handles all of our social media handles instagram facebook all that kind of instagram facebook all that kind of instagram facebook all that kind of stuff is on there stuff is on there stuff is on there awesome fantastic darryl thanks so much awesome fantastic darryl thanks so much awesome fantastic darryl thanks so much for hanging out with us today i really for hanging out with us today i really for hanging out with us today i really appreciate it thank y'all for having me