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Missional Marketing February 9, 2024 38m

Be a Learner: Advice for Church Communications Directors | Candy Greene

Read full transcript 26 segments
  1. now I'm learning I do have to figure out now I'm learning I do have to figure out some new rhythms and find some margin to some new rhythms and find some margin to some new rhythms and find some margin to think more about the next and to learn think more about the next and to learn think more about the next and to learn and uh just find things I can grab a and uh just find things I can grab a and uh just find things I can grab a hold of to be the expert for my church hold of to be the expert for my church hold of to be the expert for my church in this role so I'm really excited to in this role so I'm really excited to in this role so I'm really excited to see what all is going to come about in see what all is going to come about in see what all is going to come about in 2024 and how I can serve Bethlehem as a 2024 and how I can serve Bethlehem as a 2024 and how I can serve Bethlehem as a whole better welcome to season 4 episode whole better welcome to season 4 episode whole better welcome to season 4 episode 22 of the missional marketing podcast my 22 of the missional marketing podcast my 22 of the missional marketing podcast my name is Bart Blair and it's my privilege name is Bart Blair and it's my privilege name is Bart Blair and it's my privilege to welcome you to the 146th edition of to welcome you to the 146th edition of to welcome you to the 146th edition of our show if you happen to be new to the our show if you happen to be new to the our show if you happen to be new to the show and you haven't yet subscribed show and you haven't yet subscribed show and you haven't yet subscribed wherever you listen to your favorite wherever you listen to your favorite wherever you listen to your favorite podcast we want to remind you to do that podcast we want to remind you to do that podcast we want to remind you to do that so that you don't miss future episodes so that you don't miss future episodes so that you don't miss future episodes and if you happen to be watching on our and if you happen to be watching on our and if you happen to be watching on our YouTube channel make sure that you YouTube channel make sure that you YouTube channel make sure that you subscribe to our YouTube channel so that subscribe to our YouTube channel so that subscribe to our YouTube channel so that you are notified when you when we have you are notified when you when we have you are notified when you when we have new content on our YouTube channel WE new content on our YouTube channel WE new content on our YouTube channel WE Post additional content not just this Post additional content not just this Post additional content not just this podcast on our YouTube channel and maybe podcast on our YouTube channel and maybe podcast on our YouTube channel and maybe there's some other stuff there that there's some other stuff there that there's some other stuff there that would be helpful for you uh today's would be helpful for you uh today's would be helpful for you uh today's conversation is one that I'm really conversation is one that I'm really conversation is one that I'm really really excited to set up for you really excited to set up for you really excited to set up for you unfortunately I didn't get to be a part unfortunately I didn't get to be a part unfortunately I didn't get to be a part of it in real time uh took me a little of it in real time uh took me a little of it in real time uh took me a little while to get it set up and then I was a while to get it set up and then I was a while to get it set up and then I was a bit under the weather on the day that we bit under the weather on the day that we bit under the weather on the day that we had to record this so I bowed out and I had to record this so I bowed out and I had to record this so I bowed out and I let my co-host Jason Hamrock the CEO of let my co-host Jason Hamrock the CEO of let my co-host Jason Hamrock the CEO of missional marketing lead this missional marketing lead this missional marketing lead this conversation and our guest this week is conversation and our guest this week is conversation and our guest this week is candy Green from Bethlehem Church in candy Green from Bethlehem Church in candy Green from Bethlehem Church in Bethlehem Georgia uh again sorry that I Bethlehem Georgia uh again sorry that I Bethlehem Georgia uh again sorry that I didn't get to participate in the didn't get to participate in the didn't get to participate in the conversation because candy is really a conversation because candy is really a conversation because candy is really a very remarkable leader very humble um very remarkable leader very humble um very remarkable leader very humble um but clearly knows her stuff and the way but clearly knows her stuff and the way but clearly knows her stuff and the way that she and team are supporting uh the that she and team are supporting uh the that she and team are supporting uh the mission and the growth of their Church mission and the growth of their Church mission and the growth of their Church um I think you're just going to take a um I think you're just going to take a um I think you're just going to take a lot of creative Insight from some of the

  2. lot of creative Insight from some of the lot of creative Insight from some of the things that she has to share in this things that she has to share in this things that she has to share in this episode so again we want to thank you episode so again we want to thank you episode so again we want to thank you again for tuning into our show we hope again for tuning into our show we hope again for tuning into our show we hope that you're finding this content to be that you're finding this content to be that you're finding this content to be helpful if so make sure that you leave helpful if so make sure that you leave helpful if so make sure that you leave us a rating or review wherever you us a rating or review wherever you us a rating or review wherever you listen to your podcasts and also if listen to your podcasts and also if listen to your podcasts and also if you're listening to this in real time uh you're listening to this in real time uh you're listening to this in real time uh it's the end of the first full week of it's the end of the first full week of it's the end of the first full week of February Easter is barreling down on us February Easter is barreling down on us February Easter is barreling down on us and if you don't yet have a marketing and if you don't yet have a marketing and if you don't yet have a marketing plan for your Easter services this year plan for your Easter services this year plan for your Easter services this year you should probably call us asap set a you should probably call us asap set a you should probably call us asap set a call with one of our coaches so that we call with one of our coaches so that we call with one of our coaches so that we can walk through how we can help you can walk through how we can help you can walk through how we can help you promote your Easter services this year promote your Easter services this year promote your Easter services this year uh make sure that you do that you don't uh make sure that you do that you don't uh make sure that you do that you don't want to miss this awesome opportunity to want to miss this awesome opportunity to want to miss this awesome opportunity to connect with people who are outside of connect with people who are outside of connect with people who are outside of your church and invite them into the your church and invite them into the your church and invite them into the gospel Centric experience this Easter gospel Centric experience this Easter gospel Centric experience this Easter well thanks again uh and without any well thanks again uh and without any well thanks again uh and without any further delay here's Jason Hamrock and further delay here's Jason Hamrock and further delay here's Jason Hamrock and Candy Candy Candy green well hey candy welcome uh to the green well hey candy welcome uh to the green well hey candy welcome uh to the show so glad to have you how are you show so glad to have you how are you show so glad to have you how are you doing today I am doing great thank you doing today I am doing great thank you doing today I am doing great thank you for the invite I'm excited to be a part for the invite I'm excited to be a part for the invite I'm excited to be a part of this today yeah me too um and uh I I of this today yeah me too um and uh I I of this today yeah me too um and uh I I love the conversation we're gonna have love the conversation we're gonna have love the conversation we're gonna have because you and I are both kind of cut because you and I are both kind of cut because you and I are both kind of cut from the same cloth where you're you're from the same cloth where you're you're from the same cloth where you're you're a a communications director at your a a communications director at your a a communications director at your church and I'm a former com director guy church and I'm a former com director guy church and I'm a former com director guy so you know Bart is is always on our so you know Bart is is always on our so you know Bart is is always on our podcast but he's he's not here today and podcast but he's he's not here today and podcast but he's he's not here today and he's a pastor so he you know you and I he's a pastor so he you know you and I he's a pastor so he you know you and I are going to speak a lot of language and are going to speak a lot of language and are going to speak a lot of language and uh talk things that a lot of people will uh talk things that a lot of people will uh talk things that a lot of people will understand but I'm I'm really pumped understand but I'm I'm really pumped understand but I'm I'm really pumped about our our talk today so me too about our our talk today so me too about our our talk today so me too thanks for joining us so uh why don't thanks for joining us so uh why don't thanks for joining us so uh why don't you take a minute just update to our our

  3. you take a minute just update to our our you take a minute just update to our our our audience about like a little bit of our audience about like a little bit of our audience about like a little bit of who you are your background and what you who you are your background and what you who you are your background and what you found yourself doing these days yes so found yourself doing these days yes so found yourself doing these days yes so uh really neat I don't know if you uh really neat I don't know if you uh really neat I don't know if you expected this but I had a career in expected this but I had a career in expected this but I had a career in banking I was actually a commercial loan banking I was actually a commercial loan banking I was actually a commercial loan officer um I was in banking for 14 years officer um I was in banking for 14 years officer um I was in banking for 14 years I know I look super young I obviously I know I look super young I obviously I know I look super young I obviously started in banking when I was very young started in banking when I was very young started in banking when I was very young um but I have been on staff at Bethlehem um but I have been on staff at Bethlehem um but I have been on staff at Bethlehem for seven years now um and it was kind for seven years now um and it was kind for seven years now um and it was kind of a funny conversation my husband and I of a funny conversation my husband and I of a funny conversation my husband and I were very involved at the church and I were very involved at the church and I were very involved at the church and I had the opportunity to be very involved had the opportunity to be very involved had the opportunity to be very involved in the local community through my role in the local community through my role in the local community through my role at the bank and so um I was talking with at the bank and so um I was talking with at the bank and so um I was talking with Bethlehem and volunteer role helping Bethlehem and volunteer role helping Bethlehem and volunteer role helping expand some Community initiatives and expand some Community initiatives and expand some Community initiatives and Pastor Jason and another staff member Pastor Jason and another staff member Pastor Jason and another staff member had a meeting with me and he said hey had a meeting with me and he said hey had a meeting with me and he said hey you're called to be here like we want you're called to be here like we want you're called to be here like we want you to join our team and come on staff you to join our team and come on staff you to join our team and come on staff and he goes I will pay you half as much and he goes I will pay you half as much and he goes I will pay you half as much and work you twice as hard and it's and work you twice as hard and it's and work you twice as hard and it's gonna be great where do I sign up yes gonna be great where do I sign up yes gonna be great where do I sign up yes and I literally I just said where do I and I literally I just said where do I and I literally I just said where do I sign up like when do you want me to sign up like when do you want me to sign up like when do you want me to start everything will fall into place um start everything will fall into place um start everything will fall into place um my heart was certainly here never my heart was certainly here never my heart was certainly here never thought an opportunity uh would happen thought an opportunity uh would happen thought an opportunity uh would happen for me to join the team here so that was for me to join the team here so that was for me to join the team here so that was seven years ago um and as ID mentioned seven years ago um and as ID mentioned seven years ago um and as ID mentioned being super engaged in the community I

  4. being super engaged in the community I being super engaged in the community I was uh brought in to help expand our was uh brought in to help expand our was uh brought in to help expand our community initiatives Bethlehem already community initiatives Bethlehem already community initiatives Bethlehem already had um great involvement in supporting had um great involvement in supporting had um great involvement in supporting the community no strings attached being the community no strings attached being the community no strings attached being super engaged there was already a path super engaged there was already a path super engaged there was already a path that had been paved so well um and I that had been paved so well um and I that had been paved so well um and I just came in to kind of expand that um just came in to kind of expand that um just came in to kind of expand that um but but it was going to be a transition but but it was going to be a transition but but it was going to be a transition so I actually came in as guest services so I actually came in as guest services so I actually came in as guest services director my very first role um that that director my very first role um that that director my very first role um that that was about a 10mon window and Community was about a 10mon window and Community was about a 10mon window and Community was quickly taken off and I needed to was quickly taken off and I needed to was quickly taken off and I needed to focus my attention there so somebody focus my attention there so somebody focus my attention there so somebody else came in to continue the torch of else came in to continue the torch of else came in to continue the torch of guest services so I found myself as guest services so I found myself as guest services so I found myself as Community director up until um two years Community director up until um two years Community director up until um two years ago when I moved over into ago when I moved over into ago when I moved over into Communications and it was really Communications and it was really Communications and it was really a dream job for me what I'm doing now a dream job for me what I'm doing now a dream job for me what I'm doing now and something that in my own natural and something that in my own natural and something that in my own natural abilities I didn't think I was equipped abilities I didn't think I was equipped abilities I didn't think I was equipped to do it was always kind of those really to do it was always kind of those really to do it was always kind of those really cool um other members other team members cool um other members other team members cool um other members other team members that held the role and it was just like that held the role and it was just like that held the role and it was just like really neat what they get to do but you really neat what they get to do but you really neat what they get to do but you know I'm not really called to do that so know I'm not really called to do that so know I'm not really called to do that so I was ecstatic when that door opened and I was ecstatic when that door opened and I was ecstatic when that door opened and I transitioned over two years ago okay I transitioned over two years ago okay I transitioned over two years ago okay so I got like a billion questions about so I got like a billion questions about so I got like a billion questions about that but I I I think it's a huge that but I I I think it's a huge that but I I I think it's a huge Advantage for you that you served in Advantage for you that you served in Advantage for you that you served in guest guest guest services because you got to understand services because you got to understand services because you got to understand how that world Works a little bit and

  5. how that world Works a little bit and how that world Works a little bit and how we're how we're helping our guests how we're how we're helping our guests how we're how we're helping our guests you know yes assimilate and move in but you know yes assimilate and move in but you know yes assimilate and move in but as a com director You Know Your Role is as a com director You Know Your Role is as a com director You Know Your Role is kind of like internal and external so kind of like internal and external so kind of like internal and external so people come in but now you get to people come in but now you get to people come in but now you get to understand how they do get assimilated understand how they do get assimilated understand how they do get assimilated because of that guest experience work because of that guest experience work because of that guest experience work that you got to do that's got to be that you got to do that's got to be that you got to do that's got to be really for you as you're kind of doing really for you as you're kind of doing really for you as you're kind of doing your job as a com director it is it is your job as a com director it is it is your job as a com director it is it is and I think one of the uh the biggest and I think one of the uh the biggest and I think one of the uh the biggest advantages was just already knowing our advantages was just already knowing our advantages was just already knowing our culture so that uh having spent of uh culture so that uh having spent of uh culture so that uh having spent of uh being church member for a long time and being church member for a long time and being church member for a long time and then um coming in on staff for five then um coming in on staff for five then um coming in on staff for five years before I moved over like that was years before I moved over like that was years before I moved over like that was literally I feel like about half the job literally I feel like about half the job literally I feel like about half the job just knowing the culture and making sure just knowing the culture and making sure just knowing the culture and making sure everything we do you know is through everything we do you know is through everything we do you know is through that filter so that that was a huge that filter so that that was a huge that filter so that that was a huge advantage and then like you said just advantage and then like you said just advantage and then like you said just the knowledge of what the teams are the knowledge of what the teams are the knowledge of what the teams are doing and what their goals are and um doing and what their goals are and um doing and what their goals are and um having worked firsthand with volunteers having worked firsthand with volunteers having worked firsthand with volunteers and being able to Think Through and being able to Think Through and being able to Think Through sometimes what serves them best as they sometimes what serves them best as they sometimes what serves them best as they serve others has definitely definitely serve others has definitely definitely serve others has definitely definitely been rewarding and helpful yeah oh it's been rewarding and helpful yeah oh it's been rewarding and helpful yeah oh it's so cool so tell us just a little bit so cool so tell us just a little bit so cool so tell us just a little bit about about Bethlehem the church and about about Bethlehem the church and about about Bethlehem the church and then about your your team yes so then about your your team yes so then about your your team yes so Bethlehem we are here located in Georgia Bethlehem we are here located in Georgia Bethlehem we are here located in Georgia bethle Georgia um our lead Pastor is bethle Georgia um our lead Pastor is bethle Georgia um our lead Pastor is Jason Britt and he came on staff Jason Britt and he came on staff Jason Britt and he came on staff probably pushing maybe 13 years ago now probably pushing maybe 13 years ago now probably pushing maybe 13 years ago now and I um have been a member of Bethlehem

  6. and I um have been a member of Bethlehem and I um have been a member of Bethlehem since since since 2002 so I was here um as an attendan 2002 so I was here um as an attendan 2002 so I was here um as an attendan member pre Jason Brit um and the church member pre Jason Brit um and the church member pre Jason Brit um and the church has always always had a lot of great has always always had a lot of great has always always had a lot of great history um but Jason um his leadership history um but Jason um his leadership history um but Jason um his leadership and just the things the Lord put into and just the things the Lord put into and just the things the Lord put into him just really kind of uh changed our him just really kind of uh changed our him just really kind of uh changed our course and and catapulted Jason always course and and catapulted Jason always course and and catapulted Jason always says that our best days are ahead not says that our best days are ahead not says that our best days are ahead not behind us and so like that's truly how behind us and so like that's truly how behind us and so like that's truly how we operate so it's been really neat we operate so it's been really neat we operate so it's been really neat seeing all the growth um when he came we seeing all the growth um when he came we seeing all the growth um when he came we were maybe about were maybe about were maybe about 350 adult attendees on a Sunday um and 350 adult attendees on a Sunday um and 350 adult attendees on a Sunday um and now with kids we are running uh three now with kids we are running uh three now with kids we are running uh three campuses and over 5,000 people a weekend campuses and over 5,000 people a weekend campuses and over 5,000 people a weekend so a lot of growth and um of course it's so a lot of growth and um of course it's so a lot of growth and um of course it's not just about the numbers the uh the not just about the numbers the uh the not just about the numbers the uh the baptisms the life change the groups baptisms the life change the groups baptisms the life change the groups involvement um has been really really involvement um has been really really involvement um has been really really cool to not only be on the sidelines but cool to not only be on the sidelines but cool to not only be on the sidelines but have a front row seat to see that happen have a front row seat to see that happen have a front row seat to see that happen um has been neat for me and it's really um has been neat for me and it's really um has been neat for me and it's really been a unique and super exciting time to been a unique and super exciting time to been a unique and super exciting time to be a part of Bethlehem in any capacity be a part of Bethlehem in any capacity be a part of Bethlehem in any capacity because we are in the midst of an because we are in the midst of an because we are in the midst of an initiative we have a main 900 seat initiative we have a main 900 seat initiative we have a main 900 seat worship Auditorium here at our primary worship Auditorium here at our primary worship Auditorium here at our primary campus and we will be relocating by the

  7. campus and we will be relocating by the campus and we will be relocating by the end of the year to an 1800 seat end of the year to an 1800 seat end of the year to an 1800 seat Auditorium um and then as soon as we uh Auditorium um and then as soon as we uh Auditorium um and then as soon as we uh land that plane our both of our campuses land that plane our both of our campuses land that plane our both of our campuses will start expansion because they are will start expansion because they are will start expansion because they are out of space as well uh primarily the out of space as well uh primarily the out of space as well uh primarily the nextg spaces um so that's what's another nextg spaces um so that's what's another nextg spaces um so that's what's another piece that's really neat about my story piece that's really neat about my story piece that's really neat about my story it was actually August of 2021 our it was actually August of 2021 our it was actually August of 2021 our leadership asked me to um continue my leadership asked me to um continue my leadership asked me to um continue my community director role but step in as community director role but step in as community director role but step in as project manager for what became known as project manager for what became known as project manager for what became known as our because our because our because initiative um and so this is the initiative um and so this is the initiative um and so this is the engagement aspect of it not construction engagement aspect of it not construction engagement aspect of it not construction so overseeing the print pieces putting so overseeing the print pieces putting so overseeing the print pieces putting together getting the content um just all together getting the content um just all together getting the content um just all of those things the experience for the of those things the experience for the of those things the experience for the events associated with it and so um events associated with it and so um events associated with it and so um right after they asked me to do that uh right after they asked me to do that uh right after they asked me to do that uh simultaneously we were looking for a new simultaneously we were looking for a new simultaneously we were looking for a new comms director and there was just a comms director and there was just a comms director and there was just a passing conversation that um wow man you passing conversation that um wow man you passing conversation that um wow man you should you should be comm's director but should you should be comm's director but should you should be comm's director but we already asked you to do this role and we already asked you to do this role and we already asked you to do this role and this is super important very important this is super important very important this is super important very important season um for us and then as we went season um for us and then as we went season um for us and then as we went about the next few months the end of the about the next few months the end of the about the next few months the end of the year it made a lot of sense those uh year it made a lot of sense those uh year it made a lot of sense those uh roles were married together in a lot of

  8. roles were married together in a lot of roles were married together in a lot of ways because you've got to have your ways because you've got to have your ways because you've got to have your pulse on everything going on and you pulse on everything going on and you pulse on everything going on and you have to be careful that you're not uh have to be careful that you're not uh have to be careful that you're not uh burdening the the congregation so we burdening the the congregation so we burdening the the congregation so we can't be having all these kind of can't be having all these kind of can't be having all these kind of one-off events happening like no KN one one-off events happening like no KN one one-off events happening like no KN one of the more important things for them to of the more important things for them to of the more important things for them to be a part of is you know something be a part of is you know something be a part of is you know something happening with the initiative advaned happening with the initiative advaned happening with the initiative advaned commitment night or you know whatever it commitment night or you know whatever it commitment night or you know whatever it may be so it was super cool that I uh may be so it was super cool that I uh may be so it was super cool that I uh got to be in both roles and currently got to be in both roles and currently got to be in both roles and currently still am in both roles because it's a still am in both roles because it's a still am in both roles because it's a two-year initiative and when we hit this two-year initiative and when we hit this two-year initiative and when we hit this past December it started year two so we past December it started year two so we past December it started year two so we are um we are in our second year of that are um we are in our second year of that are um we are in our second year of that so lot of moving part s have been taking so lot of moving part s have been taking so lot of moving part s have been taking place for the last year and a half oh place for the last year and a half oh place for the last year and a half oh wow okay so you've learned a t you wow okay so you've learned a t you wow okay so you've learned a t you learned a ton and you learned it on the learned a ton and you learned it on the learned a ton and you learned it on the go tell me a couple things I mean what go tell me a couple things I mean what go tell me a couple things I mean what uh what how have you really built your uh what how have you really built your uh what how have you really built your department I know you probably you department I know you probably you department I know you probably you stepped into an existing Communications stepped into an existing Communications stepped into an existing Communications Department but from your experience in Department but from your experience in Department but from your experience in the banking days which is you know the banking days which is you know the banking days which is you know you're still doing business how have you you're still doing business how have you you're still doing business how have you brought some of those things that you brought some of those things that you brought some of those things that you learned over to your role today yeah um learned over to your role today yeah um learned over to your role today yeah um um man just heavy attention to detail is um man just heavy attention to detail is um man just heavy attention to detail is a big thing and you did I'm sorry you a big thing and you did I'm sorry you a big thing and you did I'm sorry you asked me earlier about the team so our asked me earlier about the team so our asked me earlier about the team so our Communications team um is made up of Communications team um is made up of Communications team um is made up of course of me and then I have a creative course of me and then I have a creative course of me and then I have a creative content director um Nicole on the team

  9. content director um Nicole on the team content director um Nicole on the team who does the majority of our Graphics who does the majority of our Graphics who does the majority of our Graphics super important and then I have Casey super important and then I have Casey super important and then I have Casey who is our social media specialist um who is our social media specialist um who is our social media specialist um and then so that's direct staff and then and then so that's direct staff and then and then so that's direct staff and then I have a min partner called clever um I I have a min partner called clever um I I have a min partner called clever um I don't know if you're familiar with don't know if you're familiar with don't know if you're familiar with clever but um we just have a a lot for a clever but um we just have a a lot for a clever but um we just have a a lot for a single person or a couple of people to single person or a couple of people to single person or a couple of people to be able to uh maintain so clever has be able to uh maintain so clever has be able to uh maintain so clever has been a great partner um helping with been a great partner um helping with been a great partner um helping with some of the graphic creation I depend on some of the graphic creation I depend on some of the graphic creation I depend on them a lot for website updates and stuff them a lot for website updates and stuff them a lot for website updates and stuff that I need done and that's been that I need done and that's been that I need done and that's been something I have brought to our something I have brought to our something I have brought to our Communications team is the organizing Communications team is the organizing Communications team is the organizing and uh when Ministries submit requests I and uh when Ministries submit requests I and uh when Ministries submit requests I kind of streamlined that process there kind of streamlined that process there kind of streamlined that process there were form for this and a form for this were form for this and a form for this were form for this and a form for this and um I merged all that in together to and um I merged all that in together to and um I merged all that in together to one form and you've got drop- down boxes one form and you've got drop- down boxes one form and you've got drop- down boxes so if you don't mark this one you're not so if you don't mark this one you're not so if you don't mark this one you're not going to be bothered with all the things going to be bothered with all the things going to be bothered with all the things that go with it and then they filter that go with it and then they filter that go with it and then they filter through me and I decide I know what's on through me and I decide I know what's on through me and I decide I know what's on Nicole's plate I know what's on clever's Nicole's plate I know what's on clever's Nicole's plate I know what's on clever's plate and then I can decide the best plate and then I can decide the best plate and then I can decide the best Avenue to send that through and then Avenue to send that through and then Avenue to send that through and then also um you know it's always easier when also um you know it's always easier when also um you know it's always easier when you have somebody sitting at a desk you you have somebody sitting at a desk you you have somebody sitting at a desk you could go walk up to so that comes into could go walk up to so that comes into could go walk up to so that comes into play uh with working on things and then play uh with working on things and then play uh with working on things and then obviously Nicole's going to know our obviously Nicole's going to know our obviously Nicole's going to know our culture best so sometimes there might be culture best so sometimes there might be culture best so sometimes there might be a piece that really really really needs

  10. a piece that really really really needs a piece that really really really needs to just bleed culture and that's to just bleed culture and that's to just bleed culture and that's something clever does a great job though something clever does a great job though something clever does a great job though but um just prioritizing task and but um just prioritizing task and but um just prioritizing task and deciding what the best Avenue is for deciding what the best Avenue is for deciding what the best Avenue is for something to be worked on has been super something to be worked on has been super something to be worked on has been super super helpful for us as a whole the last super helpful for us as a whole the last super helpful for us as a whole the last two years yeah I mean you know that is two years yeah I mean you know that is two years yeah I mean you know that is such a key thing is is understanding such a key thing is is understanding such a key thing is is understanding that there's a lot of moving Parts a lot that there's a lot of moving Parts a lot that there's a lot of moving Parts a lot like you I mean just with the campaign like you I mean just with the campaign like you I mean just with the campaign itself there's a ton to do there but now itself there's a ton to do there but now itself there's a ton to do there but now you've got all the Ministries you're you've got all the Ministries you're you've got all the Ministries you're serving plus you know the weekend and serving plus you know the weekend and serving plus you know the weekend and all that stuff is you've got to have a all that stuff is you've got to have a all that stuff is you've got to have a really great project management system really great project management system really great project management system um in place otherwise things get kind of um in place otherwise things get kind of um in place otherwise things get kind of out of hand so that's right yeah yeah out of hand so that's right yeah yeah out of hand so that's right yeah yeah that's right year one I felt like I was that's right year one I felt like I was that's right year one I felt like I was just shoveling buckets of water out of just shoveling buckets of water out of just shoveling buckets of water out of the boat just trying to to not let the boat just trying to to not let the boat just trying to to not let anything fall make sure the Ministries anything fall make sure the Ministries anything fall make sure the Ministries are served um make sure the initiative are served um make sure the initiative are served um make sure the initiative is prioritized and we're doing all the is prioritized and we're doing all the is prioritized and we're doing all the things we need to do there to keep it in things we need to do there to keep it in things we need to do there to keep it in front of people and um telling stories front of people and um telling stories front of people and um telling stories you know is so important a big piece of you know is so important a big piece of you know is so important a big piece of that and so um and year one uh honestly that and so um and year one uh honestly that and so um and year one uh honestly was a good dose of humility for me was a good dose of humility for me was a good dose of humility for me because um I was used to being the because um I was used to being the because um I was used to being the expert in what I was doing um born and expert in what I was doing um born and expert in what I was doing um born and raised in my community and uh had a ton raised in my community and uh had a ton raised in my community and uh had a ton of community involvement and I come over of community involvement and I come over of community involvement and I come over here and I lead our community Ministry here and I lead our community Ministry here and I lead our community Ministry and so I could be in any conversation

  11. and so I could be in any conversation and so I could be in any conversation and whatever you're looking for hey and whatever you're looking for hey and whatever you're looking for hey let's do something to support single let's do something to support single let's do something to support single moms for Mother's Day well I could just moms for Mother's Day well I could just moms for Mother's Day well I could just name you okay well here's all the name you okay well here's all the name you okay well here's all the organizations doing a great work in our organizations doing a great work in our organizations doing a great work in our community you know who do you want me to community you know who do you want me to community you know who do you want me to reach out to to oh my goodness like okay reach out to to oh my goodness like okay reach out to to oh my goodness like okay church is gonna be iced out this weekend church is gonna be iced out this weekend church is gonna be iced out this weekend like three weeks into my new position like three weeks into my new position like three weeks into my new position like what does it look like to like what does it look like to like what does it look like to communicate that um so that was a good communicate that um so that was a good communicate that um so that was a good dose of humility and I learned to be dose of humility and I learned to be dose of humility and I learned to be comfortable with asking questions um comfortable with asking questions um comfortable with asking questions um which is super super important and then which is super super important and then which is super super important and then year two year two year two um this may be more than you're looking um this may be more than you're looking um this may be more than you're looking for but you know last year year too the for but you know last year year too the for but you know last year year too the enemy kind of tried to work that into enemy kind of tried to work that into enemy kind of tried to work that into some spiritual warfare about whether you some spiritual warfare about whether you some spiritual warfare about whether you know really qualified to be doing what know really qualified to be doing what know really qualified to be doing what I'm doing um type thing but that was I'm doing um type thing but that was I'm doing um type thing but that was healthy to work through that and battle healthy to work through that and battle healthy to work through that and battle through that to um shift me to my focus through that to um shift me to my focus through that to um shift me to my focus this year is really a huge learner this year is really a huge learner this year is really a huge learner posture like it's like okay I'm going to posture like it's like okay I'm going to posture like it's like okay I'm going to take I know I don't know everything and take I know I don't know everything and take I know I don't know everything and um I'm wanting to learn but I'm so busy um I'm wanting to learn but I'm so busy um I'm wanting to learn but I'm so busy so much going on I've just got to know so much going on I've just got to know so much going on I've just got to know enough to get by and then year two lot enough to get by and then year two lot enough to get by and then year two lot of pieces with the initiative um and of pieces with the initiative um and of pieces with the initiative um and this role still and so now not that this role still and so now not that this role still and so now not that things ever slow down or get easier but things ever slow down or get easier but things ever slow down or get easier but it's just okay now I'm learning I do it's just okay now I'm learning I do it's just okay now I'm learning I do have to figure out some new rhythms and

  12. have to figure out some new rhythms and have to figure out some new rhythms and find some margin to think more about the find some margin to think more about the find some margin to think more about the next and to learn and uh just find next and to learn and uh just find next and to learn and uh just find things I can grab a hold of to be the things I can grab a hold of to be the things I can grab a hold of to be the expert for my church in this role so I'm expert for my church in this role so I'm expert for my church in this role so I'm really excited to see what all is going really excited to see what all is going really excited to see what all is going to come about in 2024 and how I can to come about in 2024 and how I can to come about in 2024 and how I can serve Bethlehem as a whole better oh serve Bethlehem as a whole better oh serve Bethlehem as a whole better oh what you said there though that is so what you said there though that is so what you said there though that is so true because I think uh as people start true because I think uh as people start true because I think uh as people start off into this role there is you know off into this role there is you know off into this role there is you know there's that season where you're you're there's that season where you're you're there's that season where you're you're kind of on a honeymoon you're sort of kind of on a honeymoon you're sort of kind of on a honeymoon you're sort of learning about the culture especially if learning about the culture especially if learning about the culture especially if you're brand new to the church and and you're brand new to the church and and you're brand new to the church and and you're trying to figure some things a you're trying to figure some things a you're trying to figure some things a lot of Grace and you just kind of have lot of Grace and you just kind of have lot of Grace and you just kind of have to be really humble to understand I to be really humble to understand I to be really humble to understand I don't know everything uh and that's okay don't know everything uh and that's okay don't know everything uh and that's okay but by the time you kind of Round the but by the time you kind of Round the but by the time you kind of Round the Corner to year two you're going okay I Corner to year two you're going okay I Corner to year two you're going okay I should know some stuff why am I not should know some stuff why am I not should know some stuff why am I not getting better and that's what gets in getting better and that's what gets in getting better and that's what gets in your head yes and that's exactly that's your head yes and that's exactly that's your head yes and that's exactly that's natural but you like you said you keep natural but you like you said you keep natural but you like you said you keep your eyes focused on on him and you your eyes focused on on him and you your eyes focused on on him and you focus on where you're headed and you focus on where you're headed and you focus on where you're headed and you just work right through there and it's just work right through there and it's just work right through there and it's always better than it always better than it always better than it seems yes exactly right that's exactly seems yes exactly right that's exactly seems yes exactly right that's exactly right yeah and now and now your posture right yeah and now and now your posture right yeah and now and now your posture is back to that humbleness of going I is back to that humbleness of going I is back to that humbleness of going I just want to learn I want to get better just want to learn I want to get better just want to learn I want to get better I wanna what can I do to improve now I wanna what can I do to improve now I wanna what can I do to improve now that you gota kind of handling that you gota kind of handling that you gota kind of handling everything and going okay want to keep everything and going okay want to keep everything and going okay want to keep learning and uh that I still do that to learning and uh that I still do that to learning and uh that I still do that to this day because I've been in this thing this day because I've been in this thing this day because I've been in this thing for long long time I was 11 years as a for long long time I was 11 years as a for long long time I was 11 years as a com director and I've been working with

  13. com director and I've been working with com director and I've been working with churches for a couple D decades and I churches for a couple D decades and I churches for a couple D decades and I still have this I have to learn I have still have this I have to learn I have still have this I have to learn I have to absorb because there's always to absorb because there's always to absorb because there's always something new God's always something something new God's always something something new God's always something different and new and if I have this different and new and if I have this different and new and if I have this position of well I know everything I position of well I know everything I position of well I know everything I don't really need to tune into that then don't really need to tune into that then don't really need to tune into that then your days are numbered that's right your days are numbered that's right your days are numbered that's right that's right you're like recognizing that's right you're like recognizing that's right you're like recognizing you'll never arrive and I think that's a you'll never arrive and I think that's a you'll never arrive and I think that's a big piece of bethlehem's culture as well big piece of bethlehem's culture as well big piece of bethlehem's culture as well um like Pastor Jason is still a learner um like Pastor Jason is still a learner um like Pastor Jason is still a learner our executive pastor Matt Palin they are our executive pastor Matt Palin they are our executive pastor Matt Palin they are still huge Learners um heading off to still huge Learners um heading off to still huge Learners um heading off to conferences and doing other things and conferences and doing other things and conferences and doing other things and we love to teach as well what we've we love to teach as well what we've we love to teach as well what we've learned along the way and that's one learned along the way and that's one learned along the way and that's one thing I love I've been able to have a thing I love I've been able to have a thing I love I've been able to have a handful of conversations with some handful of conversations with some handful of conversations with some Churches um just like I'm seeking this Churches um just like I'm seeking this Churches um just like I'm seeking this year to connect with churches that are year to connect with churches that are year to connect with churches that are at least a step ahead of us to learn at least a step ahead of us to learn at least a step ahead of us to learn from I've had the opportunity in turn to from I've had the opportunity in turn to from I've had the opportunity in turn to do that especially over the last year do that especially over the last year do that especially over the last year and that's one thing that's energized me and that's one thing that's energized me and that's one thing that's energized me I've enjoyed those I've enjoyed those I've enjoyed those conversations um conversations um conversations um and love doing that but yeah learner and love doing that but yeah learner and love doing that but yeah learner posture I think just serves you so well posture I think just serves you so well posture I think just serves you so well it does I get a lot of Joy from it I'm it does I get a lot of Joy from it I'm it does I get a lot of Joy from it I'm sure you do too yes yeah when we can sure you do too yes yeah when we can sure you do too yes yeah when we can help others that are a little bit behind help others that are a little bit behind help others that are a little bit behind us you know they're just different us you know they're just different us you know they're just different season and different size church that's season and different size church that's season and different size church that's such a blessing and when you when you're such a blessing and when you when you're such a blessing and when you when you're learning stuff from new people that's my learning stuff from new people that's my learning stuff from new people that's my joy I love to teach and and and coach joy I love to teach and and and coach joy I love to teach and and and coach and I I could do it all day long and

  14. and I I could do it all day long and and I I could do it all day long and never get tired yes yeah yes what are never get tired yes yeah yes what are never get tired yes yeah yes what are the things that energize you I mean you the things that energize you I mean you the things that energize you I mean you kind of mentioned it like and you're kind of mentioned it like and you're kind of mentioned it like and you're you're taking your cues from your you're taking your cues from your you're taking your cues from your leadership from Jason down it's like we leadership from Jason down it's like we leadership from Jason down it's like we have a posture of learning and coaching have a posture of learning and coaching have a posture of learning and coaching and it's just we never want to stop is and it's just we never want to stop is and it's just we never want to stop is that where do you get your joy uh I that where do you get your joy uh I that where do you get your joy uh I think some of the main things I enjoy think some of the main things I enjoy think some of the main things I enjoy about what I do um when I first stepped about what I do um when I first stepped about what I do um when I first stepped in what I was most excited about was in what I was most excited about was in what I was most excited about was that I get to work with every Ministry that I get to work with every Ministry that I get to work with every Ministry team um that made me really excited we team um that made me really excited we team um that made me really excited we have a very relational culture um matter have a very relational culture um matter have a very relational culture um matter of fact I'm in um speaking of humility of fact I'm in um speaking of humility of fact I'm in um speaking of humility Pastor Jason and pastor Matt pin sharing Pastor Jason and pastor Matt pin sharing Pastor Jason and pastor Matt pin sharing office right now as we work through our office right now as we work through our office right now as we work through our transition out and I'm in their office transition out and I'm in their office transition out and I'm in their office because if I stayed in my office people because if I stayed in my office people because if I stayed in my office people would just be walking right in having a would just be walking right in having a would just be walking right in having a conversation um so we we have a lot of conversation um so we we have a lot of conversation um so we we have a lot of fun we work hard and we play hard um but fun we work hard and we play hard um but fun we work hard and we play hard um but just getting to work and serve the other just getting to work and serve the other just getting to work and serve the other Ministries and recognizing that that is Ministries and recognizing that that is Ministries and recognizing that that is really what my role is is is serving the really what my role is is is serving the really what my role is is is serving the Ministries to be able to communicate the Ministries to be able to communicate the Ministries to be able to communicate the next steps to be able to help them get next steps to be able to help them get next steps to be able to help them get people engaged um I love the oneoff people engaged um I love the oneoff people engaged um I love the oneoff conversations I have in the lobbies with conversations I have in the lobbies with conversations I have in the lobbies with people um so you know in my role right people um so you know in my role right people um so you know in my role right now I'm not managing a volunteer team at now I'm not managing a volunteer team at now I'm not managing a volunteer team at this time but um just two weeks ago on a this time but um just two weeks ago on a this time but um just two weeks ago on a Sunday I was helping a lady who thought

  15. Sunday I was helping a lady who thought Sunday I was helping a lady who thought her husband had left his Bible in her husband had left his Bible in her husband had left his Bible in service and so she was trying to hunt it service and so she was trying to hunt it service and so she was trying to hunt it down and she ends up telling me she had down and she ends up telling me she had down and she ends up telling me she had some church hurt they came from out of some church hurt they came from out of some church hurt they came from out of state moved to Georgia um have been state moved to Georgia um have been state moved to Georgia um have been tending Bethlehem love it and uh wanted tending Bethlehem love it and uh wanted tending Bethlehem love it and uh wanted to know about membership and Tau with to know about membership and Tau with to know about membership and Tau with her about that and then um serving and her about that and then um serving and her about that and then um serving and when we walked away like it was like when we walked away like it was like when we walked away like it was like just a burst of energy so that that's just a burst of energy so that that's just a burst of energy so that that's something that really fuels me I love something that really fuels me I love something that really fuels me I love those one-on-one things where I'm able those one-on-one things where I'm able those one-on-one things where I'm able to help somebody and get them answers to help somebody and get them answers to help somebody and get them answers and um get them connected in uh you know and um get them connected in uh you know and um get them connected in uh you know what pay doesn't matter workload doesn't what pay doesn't matter workload doesn't what pay doesn't matter workload doesn't matter when you have those kinds of matter when you have those kinds of matter when you have those kinds of moments but you have to work to get into moments but you have to work to get into moments but you have to work to get into those moments that's what that's what those moments that's what that's what those moments that's what that's what fills you up that's why we do the job fills you up that's why we do the job fills you up that's why we do the job and why we're involved is to see those and why we're involved is to see those and why we're involved is to see those happen that's right that's what uh we happen that's right that's what uh we happen that's right that's what uh we had a creative team meeting yesterday had a creative team meeting yesterday had a creative team meeting yesterday and one of our campus pastors uh really and one of our campus pastors uh really and one of our campus pastors uh really challenged everybody he's like I and I challenged everybody he's like I and I challenged everybody he's like I and I picked on him about it because we just picked on him about it because we just picked on him about it because we just have a lot of fun but he's like it have a lot of fun but he's like it have a lot of fun but he's like it doesn't matter what your role is within doesn't matter what your role is within doesn't matter what your role is within the organization if you are not the organization if you are not the organization if you are not connecting with with people when we are connecting with with people when we are connecting with with people when we are looking for a story to share if you looking for a story to share if you looking for a story to share if you don't have a story to put on the table don't have a story to put on the table don't have a story to put on the table you are not doing what you're supposed you are not doing what you're supposed you are not doing what you're supposed to do because we are all we can be to do because we are all we can be to do because we are all we can be consumed with our task but we are called consumed with our task but we are called consumed with our task but we are called to minister to people um and so I was to minister to people um and so I was to minister to people um and so I was like oh that is so good and I'm trying like oh that is so good and I'm trying like oh that is so good and I'm trying to think like how can I work on meeting

  16. to think like how can I work on meeting to think like how can I work on meeting newer people um and just make sure I newer people um and just make sure I newer people um and just make sure I always have some stories of of things always have some stories of of things always have some stories of of things happening um throughout the congregation happening um throughout the congregation happening um throughout the congregation well you know and I've always said this well you know and I've always said this well you know and I've always said this I'm like if you're a growing church and I'm like if you're a growing church and I'm like if you're a growing church and and and I'm hearing that you're there's and and I'm hearing that you're there's and and I'm hearing that you're there's people saying yes to Jesus and there's people saying yes to Jesus and there's people saying yes to Jesus and there's baptisms that tells me God's in your baptisms that tells me God's in your baptisms that tells me God's in your church which tells me you've got an church which tells me you've got an church which tells me you've got an abundance of stories yes you're just not abundance of stories yes you're just not abundance of stories yes you're just not taking the time to go dig them up and taking the time to go dig them up and taking the time to go dig them up and and work with the staff to figure out and work with the staff to figure out and work with the staff to figure out who those people are because stories are who those people are because stories are who those people are because stories are are really what influence and help are really what influence and help are really what influence and help others who don't have who have the same others who don't have who have the same others who don't have who have the same situation different outcome they're situation different outcome they're situation different outcome they're looking for somebody they want to see looking for somebody they want to see looking for somebody they want to see the hope that somebody else has the hope that somebody else has the hope that somebody else has experience so they can have it in their experience so they can have it in their experience so they can have it in their own lives yes that's right and sometimes own lives yes that's right and sometimes own lives yes that's right and sometimes like we were talking about yesterday like we were talking about yesterday like we were talking about yesterday like it's okay if the story's not like it's okay if the story's not like it's okay if the story's not finished as well like there's a place finished as well like there's a place finished as well like there's a place for that and so um we were chatting for that and so um we were chatting for that and so um we were chatting about our discipleship team obviously is about our discipleship team obviously is about our discipleship team obviously is ultra plugged in with people through ultra plugged in with people through ultra plugged in with people through groups group leaders groups group leaders groups group leaders like that's our source a lot of time for like that's our source a lot of time for like that's our source a lot of time for stories you just go ask one of them and stories you just go ask one of them and stories you just go ask one of them and they'll they'll tell you but it really they'll they'll tell you but it really they'll they'll tell you but it really it falls on all of us we should all be it falls on all of us we should all be it falls on all of us we should all be spending time and engaging with people spending time and engaging with people spending time and engaging with people and doing life with people um and we all and doing life with people um and we all and doing life with people um and we all are in our own ways but it was just like are in our own ways but it was just like are in our own ways but it was just like make sure you know you don't get bogged make sure you know you don't get bogged make sure you know you don't get bogged down at your desk and you you know don't down at your desk and you you know don't down at your desk and you you know don't make it a across the campus to hang in make it a across the campus to hang in make it a across the campus to hang in the lobby you're unplugged and you know

  17. the lobby you're unplugged and you know the lobby you're unplugged and you know you gota back into that um so you kind you gota back into that um so you kind you gota back into that um so you kind of mentioned also having to win in of mentioned also having to win in of mentioned also having to win in Communications like what's that how do Communications like what's that how do Communications like what's that how do you define that um I obviously um it you define that um I obviously um it you define that um I obviously um it never hurts for me to be told I did a never hurts for me to be told I did a never hurts for me to be told I did a great great great job did something really well um like uh job did something really well um like uh job did something really well um like uh my I report directly to Pastor Matt Pand my I report directly to Pastor Matt Pand my I report directly to Pastor Matt Pand and so after our uh Christmas services and so after our uh Christmas services and so after our uh Christmas services and all that he goes we knocked it out and all that he goes we knocked it out and all that he goes we knocked it out of the park with communication you know of the park with communication you know of the park with communication you know from mailer to website to social media from mailer to website to social media from mailer to website to social media promotion to um invite cards like uh I promotion to um invite cards like uh I promotion to um invite cards like uh I think clear just being clear over cute think clear just being clear over cute think clear just being clear over cute and making sure to make it easy for and making sure to make it easy for and making sure to make it easy for people to find next steps that's what people to find next steps that's what people to find next steps that's what it's all about just taking a Next Step it's all about just taking a Next Step it's all about just taking a Next Step helping people um just make it easy for helping people um just make it easy for helping people um just make it easy for them to take a next step in discipleship them to take a next step in discipleship them to take a next step in discipleship so uh we've talked about a lot of ideas so uh we've talked about a lot of ideas so uh we've talked about a lot of ideas that may come to fruition at some point that may come to fruition at some point that may come to fruition at some point but it's not about but it's not about but it's not about the number of people we have just coming the number of people we have just coming the number of people we have just coming and attending you know we want those and attending you know we want those and attending you know we want those people engaged in reading the word we people engaged in reading the word we people engaged in reading the word we want those people praying we just want those people praying we just want those people praying we just wrapped up a series on prayer and um I'm wrapped up a series on prayer and um I'm wrapped up a series on prayer and um I'm reading praying like monks living like reading praying like monks living like reading praying like monks living like fools which was one of the resources fools which was one of the resources fools which was one of the resources Pastor Jason used for that but there's Pastor Jason used for that but there's Pastor Jason used for that but there's just so much tangible stuff in there just so much tangible stuff in there just so much tangible stuff in there like praying like you can not like you like praying like you can not like you like praying like you can not like you can't and like just starting and if if

  18. can't and like just starting and if if can't and like just starting and if if you aren't someone who's prayed well you aren't someone who's prayed well you aren't someone who's prayed well what does it look like to pray for a what does it look like to pray for a what does it look like to pray for a minute or five minutes um just just minute or five minutes um just just minute or five minutes um just just being able to help people take next being able to help people take next being able to help people take next steps is what is so important yeah oh so steps is what is so important yeah oh so steps is what is so important yeah oh so good okay so we we talked a little bit good okay so we we talked a little bit good okay so we we talked a little bit about you know your goals for 2024 but about you know your goals for 2024 but about you know your goals for 2024 but tell me what what are some of those tell me what what are some of those tell me what what are some of those initiatives that you have planned that initiatives that you have planned that initiatives that you have planned that you've learned you want to implement yes you've learned you want to implement yes you've learned you want to implement yes so I am definitely going to be grasping so I am definitely going to be grasping so I am definitely going to be grasping on to anything I can find like your on to anything I can find like your on to anything I can find like your website um has a wealth of knowledge um website um has a wealth of knowledge um website um has a wealth of knowledge um through a lot of podcasts and other through a lot of podcasts and other through a lot of podcasts and other materials you guys have on there um materials you guys have on there um materials you guys have on there um definitely seeking out like I said some definitely seeking out like I said some definitely seeking out like I said some other churches that are a little ahead other churches that are a little ahead other churches that are a little ahead of us um I know you had Jenny Catan on of us um I know you had Jenny Catan on of us um I know you had Jenny Catan on here a short while back I am part of her here a short while back I am part of her here a short while back I am part of her women in leadership uh online group that women in leadership uh online group that women in leadership uh online group that is actually kicking off this month um so is actually kicking off this month um so is actually kicking off this month um so obviously seeking out podcasts that are obviously seeking out podcasts that are obviously seeking out podcasts that are applicable to my comm's World um like applicable to my comm's World um like applicable to my comm's World um like social media I am so fortunate to have social media I am so fortunate to have social media I am so fortunate to have Casey who I depend on to be an expert in Casey who I depend on to be an expert in Casey who I depend on to be an expert in that field but I'm not going to just sit that field but I'm not going to just sit that field but I'm not going to just sit on the sidelines 100% And depend on her on the sidelines 100% And depend on her on the sidelines 100% And depend on her you know I want us to be able to have you know I want us to be able to have you know I want us to be able to have conversation so if she's watching a conversation so if she's watching a conversation so if she's watching a podcast I'm gonna watch the podcast too podcast I'm gonna watch the podcast too podcast I'm gonna watch the podcast too and you know talk about our takeaways and you know talk about our takeaways and you know talk about our takeaways and things like that so um just seeking and things like that so um just seeking and things like that so um just seeking just I don't know what all those just I don't know what all those just I don't know what all those resources are for me this year

  19. resources are for me this year resources are for me this year but I'm hoping when we get to the end of but I'm hoping when we get to the end of but I'm hoping when we get to the end of this year um that I just find that I this year um that I just find that I this year um that I just find that I have grown a lot to be able to serve have grown a lot to be able to serve have grown a lot to be able to serve Bethlehem better um than where I am at Bethlehem better um than where I am at Bethlehem better um than where I am at the start of the year yeah now you know the start of the year yeah now you know the start of the year yeah now you know and it's so neat to because when it all and it's so neat to because when it all and it's so neat to because when it all clicks when you have a church that's clicks when you have a church that's clicks when you have a church that's focused on growth and and and you know focused on growth and and and you know focused on growth and and and you know that that's what Jesus calls us to do that that's what Jesus calls us to do that that's what Jesus calls us to do like we've got to pass that baton of like we've got to pass that baton of like we've got to pass that baton of Faith Off to the next person and there's Faith Off to the next person and there's Faith Off to the next person and there's you know going after the one ahead of you know going after the one ahead of you know going after the one ahead of the 99 as I always say when you have the 99 as I always say when you have the 99 as I always say when you have that posture it makes Communications a that posture it makes Communications a that posture it makes Communications a lot more lot more lot more fun yes it's easy to pull like stories fun yes it's easy to pull like stories fun yes it's easy to pull like stories and it's easy to get behind excitement and it's easy to get behind excitement and it's easy to get behind excitement of leadership and you get to see like of leadership and you get to see like of leadership and you get to see like lives being transformed and you're lives being transformed and you're lives being transformed and you're taking advantage of it so you know some taking advantage of it so you know some taking advantage of it so you know some some advice to those who are listening some advice to those who are listening some advice to those who are listening it's it's it's sometimes if you feel it's it's it's sometimes if you feel it's it's it's sometimes if you feel like you're not in that there's always like you're not in that there's always like you're not in that there's always something going on that you you need to something going on that you you need to something going on that you you need to plug into you know and you got to kind plug into you know and you got to kind plug into you know and you got to kind of get away from the desk and go be with of get away from the desk and go be with of get away from the desk and go be with Ministries and be connected with people Ministries and be connected with people Ministries and be connected with people yes because there's stories out there yes because there's stories out there yes because there's stories out there they're happening and uh it's I think they're happening and uh it's I think they're happening and uh it's I think it's incredibly important to be using it's incredibly important to be using it's incredibly important to be using those stories to share with other people those stories to share with other people those stories to share with other people who can see the who can see the who can see the hope and and that's how God I that's how hope and and that's how God I that's how hope and and that's how God I that's how God moves like he's he's using us we're God moves like he's he's using us we're God moves like he's he's using us we're his plan a yes good better we're plan a his plan a yes good better we're plan a his plan a yes good better we're plan a there's there's there's no you know take but I know and as a an no you know take but I know and as a an no you know take but I know and as a an experienced communication director

  20. experienced communication director experienced communication director you're just a couple years into this you're just a couple years into this you're just a couple years into this role now uh but you bring a wealth of role now uh but you bring a wealth of role now uh but you bring a wealth of knowledge with you from your just your knowledge with you from your just your knowledge with you from your just your life experience and your your career life experience and your your career life experience and your your career experience and so that's exciting um how experience and so that's exciting um how experience and so that's exciting um how can people get connected to you because can people get connected to you because can people get connected to you because I know there's a lot of listeners who I know there's a lot of listeners who I know there's a lot of listeners who love to go deeper with questions like love to go deeper with questions like love to go deeper with questions like you said you you have a heart of sharing you said you you have a heart of sharing you said you you have a heart of sharing you're a servant leader that goes I just you're a servant leader that goes I just you're a servant leader that goes I just want to help others how can we get in want to help others how can we get in want to help others how can we get in touch with you yeah so um obviously just touch with you yeah so um obviously just touch with you yeah so um obviously just keeping up with what Bethlehem has going keeping up with what Bethlehem has going keeping up with what Bethlehem has going on on website uh we're on Facebook on on website uh we're on Facebook on on website uh we're on Facebook Instagram and Tik Tock as of this week Instagram and Tik Tock as of this week Instagram and Tik Tock as of this week that is brand new news we are on Tik Tok that is brand new news we are on Tik Tok that is brand new news we are on Tik Tok and that actually was a direct result and that actually was a direct result and that actually was a direct result Casey and I listened to um krie newoff Casey and I listened to um krie newoff Casey and I listened to um krie newoff and Brady sheerer and he Brady said um a and Brady sheerer and he Brady said um a and Brady sheerer and he Brady said um a comment to the effect of um the next comment to the effect of um the next comment to the effect of um the next generation is being discipled by generation is being discipled by generation is being discipled by consumer Brands Dearing some of their consumer Brands Dearing some of their consumer Brands Dearing some of their most informative in impressionable years most informative in impressionable years most informative in impressionable years like why is the church not on there you like why is the church not on there you like why is the church not on there you know tons of opinions about Tik Tock um know tons of opinions about Tik Tock um know tons of opinions about Tik Tock um but it was like wow like that's so true but it was like wow like that's so true but it was like wow like that's so true so we are um starting just a presence so we are um starting just a presence so we are um starting just a presence there um and then personally my email there um and then personally my email there um and then personally my email which you can post in the show notes um which you can post in the show notes um which you can post in the show notes um is a great way and then I'm on LinkedIn is a great way and then I'm on LinkedIn is a great way and then I'm on LinkedIn and if you want to see uh my two girls and if you want to see uh my two girls and if you want to see uh my two girls that I am very passionate about you can that I am very passionate about you can that I am very passionate about you can find me personally on Facebook or find me personally on Facebook or find me personally on Facebook or Instagram and you can uh see the soccer

  21. Instagram and you can uh see the soccer Instagram and you can uh see the soccer games we're at and uh how cute my little games we're at and uh how cute my little games we're at and uh how cute my little toddler is oh that's toddler is oh that's toddler is oh that's awesome um I want to go back to Tik Tok awesome um I want to go back to Tik Tok awesome um I want to go back to Tik Tok real quick thank you for sharing that so real quick thank you for sharing that so real quick thank you for sharing that so hey if you want to get a hold of candy hey if you want to get a hold of candy hey if you want to get a hold of candy do it it'll be in the show notes I do it it'll be in the show notes I do it it'll be in the show notes I encourage you to do so she's got a lot encourage you to do so she's got a lot encourage you to do so she's got a lot of lot of knowledge to share back to Tik of lot of knowledge to share back to Tik of lot of knowledge to share back to Tik Tok it's I I I absolutely agree so this Tok it's I I I absolutely agree so this Tok it's I I I absolutely agree so this is if we can encourage people to get on is if we can encourage people to get on is if we can encourage people to get on T do it and I'll tell you I I'm I I have T do it and I'll tell you I I'm I I have T do it and I'll tell you I I'm I I have I just got social media accounts I don't I just got social media accounts I don't I just got social media accounts I don't really do social media I know this comes really do social media I know this comes really do social media I know this comes as a shock but I'm just not wired that as a shock but I'm just not wired that as a shock but I'm just not wired that way I I just don't do that stuff but my way I I just don't do that stuff but my way I I just don't do that stuff but my team said I have something to team said I have something to team said I have something to share I I I can influence people share I I I can influence people share I I I can influence people positively so I have been recording a positively so I have been recording a positively so I have been recording a lot of videos just short videos just lot of videos just short videos just lot of videos just short videos just giving advice Around Church giving advice Around Church giving advice Around Church Communications and everything and that Communications and everything and that Communications and everything and that how people consume it these days so I how people consume it these days so I how people consume it these days so I want I want to encourage you get your want I want to encourage you get your want I want to encourage you get your pastor to realize yeah you don't have to pastor to realize yeah you don't have to pastor to realize yeah you don't have to be this influencer creative no you just be this influencer creative no you just be this influencer creative no you just have to be there and be consistent with have to be there and be consistent with have to be there and be consistent with it you have something to share because it you have something to share because it you have something to share because you're sharing the gospel come on right you're sharing the gospel come on right you're sharing the gospel come on right so you don't but you have to start so you don't but you have to start so you don't but you have to start somewhere and then just be consistent somewhere and then just be consistent somewhere and then just be consistent and I'm learning that and uh it's so and I'm learning that and uh it's so and I'm learning that and uh it's so true that's where Brady's 100% accurate true that's where Brady's 100% accurate true that's where Brady's 100% accurate it's where it's how people young people it's where it's how people young people it's where it's how people young people consume so we can be part of that or

  22. consume so we can be part of that or consume so we can be part of that or absent from it exactly exactly and absent from it exactly exactly and absent from it exactly exactly and that's what it I mean it hit me like a that's what it I mean it hit me like a that's what it I mean it hit me like a ton of bricks and I was like oh my ton of bricks and I was like oh my ton of bricks and I was like oh my goodness he is so right and even as goodness he is so right and even as goodness he is so right and even as simple as he said you're already doing simple as he said you're already doing simple as he said you're already doing vertical sermon Clips like if nothing vertical sermon Clips like if nothing vertical sermon Clips like if nothing else you don't even have to spend a lot else you don't even have to spend a lot else you don't even have to spend a lot of time for the platform just share what of time for the platform just share what of time for the platform just share what you're already doing on it and so you're already doing on it and so you're already doing on it and so literally this week we launched on Tik literally this week we launched on Tik literally this week we launched on Tik Tock so um it's exciting just to kind of Tock so um it's exciting just to kind of Tock so um it's exciting just to kind of see how that's going to pick up traction see how that's going to pick up traction see how that's going to pick up traction and yeah and grow have you created a and yeah and grow have you created a and yeah and grow have you created a strategy around that or you're just strategy around that or you're just strategy around that or you're just going no post and figure it out we're going no post and figure it out we're going no post and figure it out we're just gonna post and figure it out we just gonna post and figure it out we just gonna post and figure it out we will do probably some just fun things will do probably some just fun things will do probably some just fun things that we may only post there from time to that we may only post there from time to that we may only post there from time to time and may share or reference at least time and may share or reference at least time and may share or reference at least to Instagram about it but um I told to Instagram about it but um I told to Instagram about it but um I told Casey like you don't have to be an Casey like you don't have to be an Casey like you don't have to be an expert there don't spend a whole lot of expert there don't spend a whole lot of expert there don't spend a whole lot of time on it let's just start simply time on it let's just start simply time on it let's just start simply sharing what we're already sharing and sharing what we're already sharing and sharing what we're already sharing and so that's kind of my strategy right now so that's kind of my strategy right now so that's kind of my strategy right now and then we'll kind of see how it grows and then we'll kind of see how it grows and then we'll kind of see how it grows from there yeah i' I've got a friend who from there yeah i' I've got a friend who from there yeah i' I've got a friend who who uh who who is doing the exact same who uh who who is doing the exact same who uh who who is doing the exact same thing that you guys are doing he just thing that you guys are doing he just thing that you guys are doing he just wanted to pray he just wanted to go on wanted to pray he just wanted to go on wanted to pray he just wanted to go on Tik Tok and and and pray for people and Tik Tok and and and pray for people and Tik Tok and and and pray for people and and thought this this is how I can and thought this this is how I can and thought this this is how I can minister to I can just say a prayer he minister to I can just say a prayer he minister to I can just say a prayer he started to learn that you have to be started to learn that you have to be started to learn that you have to be specifically you know consistent on specifically you know consistent on specifically you know consistent on certain days at certain times and he certain days at certain times and he certain days at certain times and he started doing that and I'll tell you

  23. started doing that and I'll tell you started doing that and I'll tell you within like six eight months he had like within like six eight months he had like within like six eight months he had like 200,000 followers wow because he fig 200,000 followers wow because he fig 200,000 followers wow because he fig encouraging yeah he figured out if I do encouraging yeah he figured out if I do encouraging yeah he figured out if I do if I post my prayer around like 3:30 or if I post my prayer around like 3:30 or if I post my prayer around like 3:30 or 4 o'clock every day that's when people 4 o'clock every day that's when people 4 o'clock every day that's when people are at work and they start to look you are at work and they start to look you are at work and they start to look you know they get bored at work a little bit know they get bored at work a little bit know they get bored at work a little bit they're starting to go and he's showing they're starting to go and he's showing they're starting to go and he's showing up and they're liking it and it's just up and they're liking it and it's just up and they're liking it and it's just now he's got now this was a couple years now he's got now this was a couple years now he's got now this was a couple years years ago now he's got over two million years ago now he's got over two million years ago now he's got over two million followers and all all of his social followers and all all of his social followers and all all of his social channels and his inbox is so full he channels and his inbox is so full he channels and his inbox is so full he can't keep up he can't keep up that's a can't keep up he can't keep up that's a can't keep up he can't keep up that's a great position to be in right and he's great position to be in right and he's great position to be in right and he's just praying nobody special yeah so I I just praying nobody special yeah so I I just praying nobody special yeah so I I think I'd encourage everybody to do some think I'd encourage everybody to do some think I'd encourage everybody to do some research on like what are the best ways research on like what are the best ways research on like what are the best ways to utilize Tik Tok What kind of strategy to utilize Tik Tok What kind of strategy to utilize Tik Tok What kind of strategy should I have you know how often what should I have you know how often what should I have you know how often what should link all that kind of stuff I should link all that kind of stuff I should link all that kind of stuff I don't think it really matters the back I don't think it really matters the back I don't think it really matters the back I think it matters the content you're think it matters the content you're think it matters the content you're sharing yes you know and so we got a lot sharing yes you know and so we got a lot sharing yes you know and so we got a lot of great content to share because we of great content to share because we of great content to share because we preach the gospel yes that's exactly preach the gospel yes that's exactly preach the gospel yes that's exactly right and he made a comment in that same right and he made a comment in that same right and he made a comment in that same podcast about um sometimes churches try podcast about um sometimes churches try podcast about um sometimes churches try to think they're at a disadvantage but to think they're at a disadvantage but to think they're at a disadvantage but you have your key leader spending you have your key leader spending you have your key leader spending majority of the week on content like majority of the week on content like majority of the week on content like there's so many ways you can cut that there's so many ways you can cut that there's so many ways you can cut that and and slice it and put it out and so and and slice it and put it out and so and and slice it and put it out and so we um have done a little bit of YouTube we um have done a little bit of YouTube we um have done a little bit of YouTube shorts we always have a weekly sermon shorts we always have a weekly sermon shorts we always have a weekly sermon reel um and then last year I implemented

  24. reel um and then last year I implemented reel um and then last year I implemented also doing some YouTube shorts and uh it also doing some YouTube shorts and uh it also doing some YouTube shorts and uh it was received really well we grew a was received really well we grew a was received really well we grew a couple hundred additional followers on couple hundred additional followers on couple hundred additional followers on YouTube in like a really short time but YouTube in like a really short time but YouTube in like a really short time but with people's schedules and I have with people's schedules and I have with people's schedules and I have somebody else on staff who's not on my somebody else on staff who's not on my somebody else on staff who's not on my team that was taking care of producing team that was taking care of producing team that was taking care of producing those for me so um um I have to make those for me so um um I have to make those for me so um um I have to make sure he's got some margin to do it so it sure he's got some margin to do it so it sure he's got some margin to do it so it took a little pause and now I'm like took a little pause and now I'm like took a little pause and now I'm like that's one thing I'm wanting to bring that's one thing I'm wanting to bring that's one thing I'm wanting to bring back and explore like I said the margin back and explore like I said the margin back and explore like I said the margin of this other staff member it's not of this other staff member it's not of this other staff member it's not really going to be realistic for him to really going to be realistic for him to really going to be realistic for him to help with that every week um so I've help with that every week um so I've help with that every week um so I've already got a few other um potential already got a few other um potential already got a few other um potential options to pursue of making that happen options to pursue of making that happen options to pursue of making that happen and even pulling in like our prayer and even pulling in like our prayer and even pulling in like our prayer series I just mentioned was received so series I just mentioned was received so series I just mentioned was received so well on um social Med media and well on um social Med media and well on um social Med media and obviously in person and we've we've done obviously in person and we've we've done obviously in person and we've we've done prayer series from time to time in the prayer series from time to time in the prayer series from time to time in the past so that's where um also want to past so that's where um also want to past so that's where um also want to pull out old content and you know pull out old content and you know pull out old content and you know recycle it and push it out as well um recycle it and push it out as well um recycle it and push it out as well um when something you know is really when something you know is really when something you know is really hitting with people and they're seeking hitting with people and they're seeking hitting with people and they're seeking it well we've got more so let's dig back it well we've got more so let's dig back it well we've got more so let's dig back in and um see what's it's not new to us in and um see what's it's not new to us in and um see what's it's not new to us but it's new to a lot of people if we but it's new to a lot of people if we but it's new to a lot of people if we put it out there so that's that's put it out there so that's that's put it out there so that's that's something I'm uh working on this year as something I'm uh working on this year as something I'm uh working on this year as well yeah I I'll end with this and we well yeah I I'll end with this and we well yeah I I'll end with this and we probably need to lay on the plane that I probably need to lay on the plane that I probably need to lay on the plane that I say this all the time that uh the goal say this all the time that uh the goal say this all the time that uh the goal with all these

  25. with all these with all these tools should be to engage people and tools should be to engage people and tools should be to engage people and drive them to your website exactly drive them to your website exactly drive them to your website exactly because you know Tik Tock and Instagram because you know Tik Tock and Instagram because you know Tik Tock and Instagram and Facebook and YouTube we don't own and Facebook and YouTube we don't own and Facebook and YouTube we don't own those platforms we're just renting them those platforms we're just renting them those platforms we're just renting them they control all the algorithms so the they control all the algorithms so the they control all the algorithms so the goal should be connect with people there goal should be connect with people there goal should be connect with people there but try to build some relationships so but try to build some relationships so but try to build some relationships so you can get them onto your website you can get them onto your website you can get them onto your website because the your website is where you because the your website is where you because the your website is where you start that relationship truly and you start that relationship truly and you start that relationship truly and you can start to move them towards attending can start to move them towards attending can start to move them towards attending your your your church you own your website yes that's church you own your website yes that's church you own your website yes that's right and it and it's little things like right and it and it's little things like right and it and it's little things like when you have an event that you share when you have an event that you share when you have an event that you share about don't just post your Planning about don't just post your Planning about don't just post your Planning Center sign up form you post the events Center sign up form you post the events Center sign up form you post the events page of the website as the link that page of the website as the link that page of the website as the link that they go to to find out more so just they go to to find out more so just they go to to find out more so just doing things like that and um if this is doing things like that and um if this is doing things like that and um if this is a nugget that's helpful to anybody uh a nugget that's helpful to anybody uh a nugget that's helpful to anybody uh like we're very very strategic in when like we're very very strategic in when like we're very very strategic in when we post events and things like that we post events and things like that we post events and things like that because we don't want it to be a because we don't want it to be a because we don't want it to be a bulletin board that people just scroll bulletin board that people just scroll bulletin board that people just scroll and bypass um so it does matter what and bypass um so it does matter what and bypass um so it does matter what you're putting out there but if if we're you're putting out there but if if we're you're putting out there but if if we're advertising every day of the week some advertising every day of the week some advertising every day of the week some upcoming event people are going to tune upcoming event people are going to tune upcoming event people are going to tune us out um so we're very intentional when us out um so we're very intentional when us out um so we're very intentional when it comes to what we're posting yeah it comes to what we're posting yeah it comes to what we're posting yeah totally yeah totally yeah totally yeah well candy thank you for your time oh I well candy thank you for your time oh I well candy thank you for your time oh I could keep going on and on but we could keep going on and on but we could keep going on and on but we probably had have to land this point but probably had have to land this point but probably had have to land this point but I just really appreciate first of all

  26. I just really appreciate first of all I just really appreciate first of all your your passion uh for Jesus and his your your passion uh for Jesus and his your your passion uh for Jesus and his church and you're doing it right there church and you're doing it right there church and you're doing it right there and you're bringing all your talents and and you're bringing all your talents and and you're bringing all your talents and gifts that he's given you and uh it's gifts that he's given you and uh it's gifts that he's given you and uh it's it's clear to see you love your job so it's clear to see you love your job so it's clear to see you love your job so thanks for spending some time with us thanks for spending some time with us thanks for spending some time with us yeah thanks so much for the invite it yeah thanks so much for the invite it yeah thanks so much for the invite it was an honor to join you today and um was an honor to join you today and um was an honor to join you today and um hopefully something I've said is helpful hopefully something I've said is helpful hopefully something I've said is helpful and if somebody's listening that could and if somebody's listening that could and if somebody's listening that could help me please reach out um and share help me please reach out um and share help me please reach out um and share some things with me I would love that some things with me I would love that some things with me I would love that yeah me too all right well take care God yeah me too all right well take care God yeah me too all right well take care God bless all right bye bye I

Summary

This episode of the Missional Marketing Podcast features Candy Green from Bethlehem Church discussing how she's developing new rhythms and finding margin to be an expert for her church. The podcast, Season 4 Episode 22, highlights creative insights for church mission and growth. The practical takeaway is to proactively develop marketing plans, especially for upcoming events like Easter.

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