Church Marketing Essentials: Where to Start and How to Measure Success | Jason and Bart

[Music] [Music] your Google reviews matter way more than your Google reviews matter way more than your Google reviews matter way more than anything you post on social media or anything you post on social media or anything you post on social media or anything that you write on your website anything that you write on your website anything that you write on your website because the people that you're trying to because the people that you're trying to because the people that you're trying to reach are going to look at your reviews reach are going to look at your reviews reach are going to look at your reviews the same way you read reviews when the same way you read reviews when the same way you read reviews when you're picking a hotel or a product you're picking a hotel or a product you're picking a hotel or a product you're buying on Amazon we look at you're buying on Amazon we look at you're buying on Amazon we look at reviews right welcome to another episode reviews right welcome to another episode reviews right welcome to another episode of the missional marketing podcast I of the missional marketing podcast I of the missional marketing podcast I believe Mr Hamrock if I've done the math believe Mr Hamrock if I've done the math believe Mr Hamrock if I've done the math correctly that this is the 168th episode correctly that this is the 168th episode correctly that this is the 168th episode of our podcast you believe that it's of our podcast you believe that it's of our podcast you believe that it's awesome yeah I'm not sure if my math is awesome yeah I'm not sure if my math is awesome yeah I'm not sure if my math is 100% correct but I'm I'm gonna call it 100% correct but I'm I'm gonna call it 100% correct but I'm I'm gonna call it yeah I'm gonna call it the 168th episode yeah I'm gonna call it the 168th episode yeah I'm gonna call it the 168th episode maybe in 2025 we will hit 200 if if we maybe in 2025 we will hit 200 if if we maybe in 2025 we will hit 200 if if we if we can get our act together record a if we can get our act together record a if we can get our act together record a few more of these maybe we'll hit 200 few more of these maybe we'll hit 200 few more of these maybe we'll hit 200 this year uh hey if you happen to be new this year uh hey if you happen to be new this year uh hey if you happen to be new to the podcast you're tuning in for the to the podcast you're tuning in for the to the podcast you're tuning in for the first time uh our goal with this podcast first time uh our goal with this podcast first time uh our goal with this podcast is to help churches grow by leveraging is to help churches grow by leveraging is to help churches grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications Communications Communications uh Jason Hamrock here with me is the CEO uh Jason Hamrock here with me is the CEO uh Jason Hamrock here with me is the CEO of missional marketing I am the brand of missional marketing I am the brand of missional marketing I am the brand director for missional marketing and we director for missional marketing and we director for missional marketing and we have the privilege of just literally have the privilege of just literally have the privilege of just literally spending hundreds of hours every month spending hundreds of hours every month spending hundreds of hours every month on Zoom calls with churches trying to on Zoom calls with churches trying to on Zoom calls with churches trying to help them get better at what they're help them get better at what they're help them get better at what they're doing primarily online uh with their doing primarily online uh with their doing primarily online uh with their internal and their external internal and their external internal and their external Communications to reach more people for Communications to reach more people for Communications to reach more people for Jesus that's that's our goal uh we hope Jesus that's that's our goal uh we hope Jesus that's that's our goal uh we hope that you're listening to this podcast that you're listening to this podcast that you're listening to this podcast and that is your goal as well that's a and that is your goal as well that's a and that is your goal as well that's a good goal to have yeah uh so what we're good goal to have yeah uh so what we're good goal to have yeah uh so what we're gonna do in this episode uh we've done a gonna do in this episode uh we've done a gonna do in this episode uh we've done a few of these in the past but we're going few of these in the past but we're going few of these in the past but we're going to call this a burning questions episode

to call this a burning questions episode to call this a burning questions episode uh from time to time we get questions uh from time to time we get questions uh from time to time we get questions from folks who uh want to pick our brain from folks who uh want to pick our brain from folks who uh want to pick our brain on different topics and so a while back on different topics and so a while back on different topics and so a while back I started putting together a Google I started putting together a Google I started putting together a Google sheet with some of the questions that we sheet with some of the questions that we sheet with some of the questions that we get asked and um we're going to answer a get asked and um we're going to answer a get asked and um we're going to answer a few of those questions that hopefully few of those questions that hopefully few of those questions that hopefully will be relevant to those of you who are will be relevant to those of you who are will be relevant to those of you who are listening or watching this episode today listening or watching this episode today listening or watching this episode today uh our format here is it's a little bit uh our format here is it's a little bit uh our format here is it's a little bit of pingpong uh I'm going to ask Jason a of pingpong uh I'm going to ask Jason a of pingpong uh I'm going to ask Jason a couple of questions he's going to ask me couple of questions he's going to ask me couple of questions he's going to ask me a couple of questions off of our sheet a couple of questions off of our sheet a couple of questions off of our sheet and then we're going to have an and then we're going to have an and then we're going to have an opportunity to sort of uh I would use opportunity to sort of uh I would use opportunity to sort of uh I would use the term rebuttal but that's really like the term rebuttal but that's really like the term rebuttal but that's really like a debate we're not really debating we're a debate we're not really debating we're a debate we're not really debating we're just going to bounce the ideas back and just going to bounce the ideas back and just going to bounce the ideas back and forth off of each other and uh share our forth off of each other and uh share our forth off of each other and uh share our own experiences so um Jason would you own experiences so um Jason would you own experiences so um Jason would you like to ask the first question today or like to ask the first question today or like to ask the first question today or would you like me to ask yeah no you would you like me to ask yeah no you would you like me to ask yeah no you always put me on the spot so this time I always put me on the spot so this time I always put me on the spot so this time I get put you on the spot okay all right get put you on the spot okay all right get put you on the spot okay all right okay all right here we go this is this okay all right here we go this is this okay all right here we go this is this is one of the questions that I think is is one of the questions that I think is is one of the questions that I think is going to be good okay what marketing going to be good okay what marketing going to be good okay what marketing strategies are appro rate for a church strategies are appro rate for a church strategies are appro rate for a church setting this pastor who's asking this setting this pastor who's asking this setting this pastor who's asking this might be unsure about specific tactics might be unsure about specific tactics might be unsure about specific tactics and how they will fit within a faith and how they will fit within a faith and how they will fit within a faith based context so marketing strategies based context so marketing strategies based context so marketing strategies that are appropriate for a church that are appropriate for a church that are appropriate for a church setting wow that's that's a really big setting wow that's that's a really big setting wow that's that's a really big question I knew it was on the sheet I question I knew it was on the sheet I question I knew it was on the sheet I wasn't did I really didn't think he wasn't did I really didn't think he wasn't did I really didn't think he would go there all right um well you would go there all right um well you would go there all right um well you know I guess it depends on how you want know I guess it depends on how you want know I guess it depends on how you want to use the term or how you want to to use the term or how you want to to use the term or how you want to define the term tactic um you know we at define the term tactic um you know we at define the term tactic um you know we at M marketing we even though the name of M marketing we even though the name of M marketing we even though the name of our company is missional marketing you our company is missional marketing you our company is missional marketing you and I number of years ago probably four

and I number of years ago probably four and I number of years ago probably four five six years ago really started using five six years ago really started using five six years ago really started using the terminology digital Outreach versus the terminology digital Outreach versus the terminology digital Outreach versus digital marketing because essentially digital marketing because essentially digital marketing because essentially what marketing is is its Outreach we're what marketing is is its Outreach we're what marketing is is its Outreach we're trying to introduce ourselves introduce trying to introduce ourselves introduce trying to introduce ourselves introduce our church to people who don't yet know our church to people who don't yet know our church to people who don't yet know our church so that we can start a our church so that we can start a our church so that we can start a relationship with them and then once we relationship with them and then once we relationship with them and then once we start that relationship with them we start that relationship with them we start that relationship with them we want to them introduce them to the most want to them introduce them to the most want to them introduce them to the most important relationship they can have important relationship they can have important relationship they can have which is the person of Jesus right which is the person of Jesus right which is the person of Jesus right that's the that's the name of the game that's the that's the name of the game that's the that's the name of the game here so when it comes to specific here so when it comes to specific here so when it comes to specific tactics I will say Let me let me just tactics I will say Let me let me just tactics I will say Let me let me just kind of boil it down to something that I kind of boil it down to something that I kind of boil it down to something that I think is not necessarily an ethical think is not necessarily an ethical think is not necessarily an ethical question more as as much as it is maybe question more as as much as it is maybe question more as as much as it is maybe an Effectiveness question but I would an Effectiveness question but I would an Effectiveness question but I would say number one you always want to say number one you always want to say number one you always want to promote who you really are and what you promote who you really are and what you promote who you really are and what you really offer uh we should never have any really offer uh we should never have any really offer uh we should never have any bait and switch you should never be bait and switch you should never be bait and switch you should never be promising something that you can't promising something that you can't promising something that you can't deliver um you know I don't see many deliver um you know I don't see many deliver um you know I don't see many churches doing things like that although churches doing things like that although churches doing things like that although you've talked about this a lot on our you've talked about this a lot on our you've talked about this a lot on our podcast especially as it relates to podcast especially as it relates to podcast especially as it relates to websites uh don't use images of people websites uh don't use images of people websites uh don't use images of people in your advertising that don't reflect in your advertising that don't reflect in your advertising that don't reflect who your community actually is if your who your community actually is if your who your community actually is if your church is you know all people over 50 uh church is you know all people over 50 uh church is you know all people over 50 uh don't use images of young families with don't use images of young families with don't use images of young families with kids if that doesn't represent who you kids if that doesn't represent who you kids if that doesn't represent who you are even though I know it might be who are even though I know it might be who are even though I know it might be who you want to reach uh you've got to be you want to reach uh you've got to be you want to reach uh you've got to be authentic about who you are and you know authentic about who you are and you know authentic about who you are and you know I could kind of expand on that but I I could kind of expand on that but I I could kind of expand on that but I don't necessarily think that I need to don't necessarily think that I need to don't necessarily think that I need to so I think first and foremost it is be so I think first and foremost it is be so I think first and foremost it is be authentic in your marketing strategies authentic in your marketing strategies authentic in your marketing strategies communicating who you are and what you communicating who you are and what you communicating who you are and what you actually offer but more importantly than

actually offer but more importantly than actually offer but more importantly than than that I think it's is communicating than that I think it's is communicating than that I think it's is communicating to the audience you're trying to reach to the audience you're trying to reach to the audience you're trying to reach and marketing in a way that communicates and marketing in a way that communicates and marketing in a way that communicates to them that you understand what their to them that you understand what their to them that you understand what their needs are what their pain points are in needs are what their pain points are in needs are what their pain points are in life and that you have a solution or you life and that you have a solution or you life and that you have a solution or you at least have a community in which they at least have a community in which they at least have a community in which they can explore getting a solution to some can explore getting a solution to some can explore getting a solution to some of those challenges that they might be of those challenges that they might be of those challenges that they might be facing in life so you know whether facing in life so you know whether facing in life so you know whether you're talking about traditional Market you're talking about traditional Market you're talking about traditional Market such as mailers or Billboards or posters such as mailers or Billboards or posters such as mailers or Billboards or posters or signage around your community or or signage around your community or or signage around your community or you're talking about you know Facebook you're talking about you know Facebook you're talking about you know Facebook ads Google display ads YouTube ads ads Google display ads YouTube ads ads Google display ads YouTube ads whatever you might be doing online those whatever you might be doing online those whatever you might be doing online those are two of the things that I think from are two of the things that I think from are two of the things that I think from a tactical standpoint I'd want I'd want a tactical standpoint I'd want I'd want a tactical standpoint I'd want I'd want to just run through the filter number to just run through the filter number to just run through the filter number one be authentic to to to who we are no one be authentic to to to who we are no one be authentic to to to who we are no bait and switch uh and secondly uh know bait and switch uh and secondly uh know bait and switch uh and secondly uh know and understand who your audien is and and understand who your audien is and and understand who your audien is and what their real needs are and Market what their real needs are and Market what their real needs are and Market specifically to that yeah that's good specifically to that yeah that's good specifically to that yeah that's good all I'll piggy back on take a little bit all I'll piggy back on take a little bit all I'll piggy back on take a little bit of a different angle that I think uh I of a different angle that I think uh I of a different angle that I think uh I get this often and it's and get this often and it's and get this often and it's and it's it's usually from a little bit it's it's usually from a little bit it's it's usually from a little bit smaller Church smaller churches but not smaller Church smaller churches but not smaller Church smaller churches but not always and that is you know there's a always and that is you know there's a always and that is you know there's a push back but we shouldn't be push back but we shouldn't be push back but we shouldn't be marketing I push right back to them marketing I push right back to them marketing I push right back to them really um why is that well be because really um why is that well be because really um why is that well be because well that's not the greatest thinking well that's not the greatest thinking well that's not the greatest thinking out there because the the best way that out there because the the best way that out there because the the best way that we share the gospel is by us sharing the we share the gospel is by us sharing the we share the gospel is by us sharing the gospel well marketing is not a

gospel well marketing is not a gospel well marketing is not a four-letter word I know that some four-letter word I know that some four-letter word I know that some churches will make it out to be that churches will make it out to be that churches will make it out to be that it's not but we will do anything short it's not but we will do anything short it's not but we will do anything short of sin to share the gospel and the best of sin to share the gospel and the best of sin to share the gospel and the best way to do that really is in the context way to do that really is in the context way to do that really is in the context of relationships and sometimes what you of relationships and sometimes what you of relationships and sometimes what you need to do is you need to go out and you need to do is you need to go out and you need to do is you need to go out and you need to let people know that God loves need to let people know that God loves need to let people know that God loves you there is a plan that he has for your you there is a plan that he has for your you there is a plan that he has for your life and you just might be talking to life and you just might be talking to life and you just might be talking to someone who hasn't really thought about someone who hasn't really thought about someone who hasn't really thought about that well is that is that marketing or that well is that is that marketing or that well is that is that marketing or would you even call that sales another would you even call that sales another would you even call that sales another word that's kind of like a little bit word that's kind of like a little bit word that's kind of like a little bit like dicey well I'll tell you some of like dicey well I'll tell you some of like dicey well I'll tell you some of the best salese I know are pastors they the best salese I know are pastors they the best salese I know are pastors they are so gifted at communicating and they are so gifted at communicating and they are so gifted at communicating and they are they don't have to really convince are they don't have to really convince are they don't have to really convince you because the gospel is true but you because the gospel is true but you because the gospel is true but they're let they're really good at they're let they're really good at they're let they're really good at getting you to go get motivated to go I getting you to go get motivated to go I getting you to go get motivated to go I want to be a disciple which is I want to want to be a disciple which is I want to want to be a disciple which is I want to be a follower of Jesus I mean that be a follower of Jesus I mean that be a follower of Jesus I mean that that's just the reality of it and so that's just the reality of it and so that's just the reality of it and so when I think about the context of of when I think about the context of of when I think about the context of of marketing I don't go there at all I push marketing I don't go there at all I push marketing I don't go there at all I push back to say we will do anything we can back to say we will do anything we can back to say we will do anything we can in the power of what we in the power of what we in the power of what we have short of sin to share and engage have short of sin to share and engage have short of sin to share and engage people to let them know that there's a people to let them know that there's a people to let them know that there's a God who loves them and there's an answer God who loves them and there's an answer God who loves them and there's an answer to their problems and any church that to their problems and any church that to their problems and any church that says now we're not interested in that says now we're not interested in that says now we're not interested in that I'm going I think you need to look I'm going I think you need to look I'm going I think you need to look yourself in the mirror and go yeah what yourself in the mirror and go yeah what yourself in the mirror and go yeah what what what what it take and I'll just what what what it take and I'll just what what what it take and I'll just tell you what are people that are tell you what are people that are tell you what are people that are unchurched in DET Church you mentioned unchurched in DET Church you mentioned unchurched in DET Church you mentioned it what do those people what do those it what do those people what do those it what do those people what do those people do they spend all kinds of times people do they spend all kinds of times people do they spend all kinds of times on on this they've got a they've got

on on this they've got a they've got on on this they've got a they've got this in their hands this is a I I'm this in their hands this is a I I'm this in their hands this is a I I'm holding on my iPhone right and this is a holding on my iPhone right and this is a holding on my iPhone right and this is a this is technology that you can get in this is technology that you can get in this is technology that you can get in front of people and let them know your front of people and let them know your front of people and let them know your message and so for me marketing is about message and so for me marketing is about message and so for me marketing is about being strategic about sharing the gospel being strategic about sharing the gospel being strategic about sharing the gospel in a way that's going to invite people in a way that's going to invite people in a way that's going to invite people let them know that they you know meet let them know that they you know meet let them know that they you know meet them where they are let them know that them where they are let them know that them where they are let them know that they're loved and they're invited and uh they're loved and they're invited and uh they're loved and they're invited and uh now you want to break that you said kind now you want to break that you said kind now you want to break that you said kind of break down into different strategies of break down into different strategies of break down into different strategies yeah we can talk about traditional yeah we can talk about traditional yeah we can talk about traditional versus versus digital um but let's just versus versus digital um but let's just versus versus digital um but let's just come to the realization that marketing come to the realization that marketing come to the realization that marketing itself is incred that's you go we go and itself is incred that's you go we go and itself is incred that's you go we go and we share we go and we invite and that's we share we go and we invite and that's we share we go and we invite and that's what we're called to do and that's what what we're called to do and that's what what we're called to do and that's what our leader challenged us with yeah I our leader challenged us with yeah I our leader challenged us with yeah I mean we need an mean we need an mean we need an opportunity to communicate the gospel to opportunity to communicate the gospel to opportunity to communicate the gospel to people faith comes by hearing so people people faith comes by hearing so people people faith comes by hearing so people need to hear the gospel and if we don't need to hear the gospel and if we don't need to hear the gospel and if we don't have an if they're not if we don't have have an if they're not if we don't have have an if they're not if we don't have an audience to whom to share the gospel an audience to whom to share the gospel an audience to whom to share the gospel then who who are we going to reach for then who who are we going to reach for then who who are we going to reach for Jesus nobody yeah so you know I mean in Jesus nobody yeah so you know I mean in Jesus nobody yeah so you know I mean in the in the in the in the marketplace the in the in the in the marketplace the in the in the in the marketplace outside of the church we've used this outside of the church we've used this outside of the church we've used this terminology a lot as well is that PE terminology a lot as well is that PE terminology a lot as well is that PE people will buy from you when they know people will buy from you when they know people will buy from you when they know you like you and trust you yeah and you like you and trust you yeah and you like you and trust you yeah and marketing when you really look at the marketing when you really look at the marketing when you really look at the way great marketing companies Market is way great marketing companies Market is way great marketing companies Market is that they're trying to move you on a that they're trying to move you on a that they're trying to move you on a journey of knowledge and just basic journey of knowledge and just basic journey of knowledge and just basic information to liking them to ultimately information to liking them to ultimately information to liking them to ultimately trusting them and that's where we want trusting them and that's where we want trusting them and that's where we want to go with the relationships with people

to go with the relationships with people to go with the relationships with people that God has called us to reach in our that God has called us to reach in our that God has called us to reach in our community we want them number one to community we want them number one to community we want them number one to know that we exist uh then we want them know that we exist uh then we want them know that we exist uh then we want them to like us enough to build trust with us to like us enough to build trust with us to like us enough to build trust with us so that we can then communicate who we so that we can then communicate who we so that we can then communicate who we are and who our savior is and give them are and who our savior is and give them are and who our savior is and give them a reason to ask about the hope that we a reason to ask about the hope that we a reason to ask about the hope that we have if we don't have a relationship have if we don't have a relationship have if we don't have a relationship with them they're probably not ever with them they're probably not ever with them they're probably not ever going to ask so thank you for your going to ask so thank you for your going to ask so thank you for your insights on that uh my turn to ask you a insights on that uh my turn to ask you a insights on that uh my turn to ask you a question all right this is one that I question all right this is one that I question all right this is one that I know will be near and dear to your heart know will be near and dear to your heart know will be near and dear to your heart because you live in this space every day because you live in this space every day because you live in this space every day Jason um what strategies can help our Jason um what strategies can help our Jason um what strategies can help our Church's website convert website Church's website convert website Church's website convert website visitors into firsttime attendees oh oh visitors into firsttime attendees oh oh visitors into firsttime attendees oh oh man I could talk for hours on this one man I could talk for hours on this one man I could talk for hours on this one so I'll I'll go quick well do an so I'll I'll go quick well do an so I'll I'll go quick well do an exercise listeners take a look at your exercise listeners take a look at your exercise listeners take a look at your Church Church Church website is it a brochure about the website is it a brochure about the website is it a brochure about the church or does it actually engage you church or does it actually engage you church or does it actually engage you okay so here's kind of a reality that we okay so here's kind of a reality that we okay so here's kind of a reality that we just know this to be true and that is just know this to be true and that is just know this to be true and that is when someone's thinking about going to when someone's thinking about going to when someone's thinking about going to church and by the way that is up and the church and by the way that is up and the church and by the way that is up and the right the Curiosity about spiritual right the Curiosity about spiritual right the Curiosity about spiritual things uh Bible sales are up and there's things uh Bible sales are up and there's things uh Bible sales are up and there's a lot of people who are who are going hm a lot of people who are who are going hm a lot of people who are who are going hm I'm kind of done with the way that we've I'm kind of done with the way that we've I'm kind of done with the way that we've been going I'm I'm I'm curious I want to been going I'm I'm I'm curious I want to been going I'm I'm I'm curious I want to know so they're Googling churches near know so they're Googling churches near know so they're Googling churches near me they're looking for churches guess me they're looking for churches guess me they're looking for churches guess what they're doing they're they're going what they're doing they're they're going what they're doing they're they're going to your website and they're to your website and they're to your website and they're investigating you and they're checking investigating you and they're checking investigating you and they're checking you out they don't know you probably you out they don't know you probably you out they don't know you probably don't trust you because they don't know don't trust you because they don't know don't trust you because they don't know you um and so there's a season of time you um and so there's a season of time you um and so there's a season of time where they're going to if they like you

where they're going to if they like you where they're going to if they like you they're gonna watch and engage for a they're gonna watch and engage for a they're gonna watch and engage for a while before they have that trust and while before they have that trust and while before they have that trust and confidence to show up in person we all confidence to show up in person we all confidence to show up in person we all know this to be true that little range know this to be true that little range know this to be true that little range can be anywhere from a few weeks to a can be anywhere from a few weeks to a can be anywhere from a few weeks to a few months to a year and and and and few months to a year and and and and few months to a year and and and and I'll tell you here's a great exercise to I'll tell you here's a great exercise to I'll tell you here's a great exercise to do when you have your when you have do when you have your when you have do when you have your when you have people show up you might ask them you people show up you might ask them you people show up you might ask them you know what brought you here today and know what brought you here today and know what brought you here today and there there's maybe a drop down like a there there's maybe a drop down like a there there's maybe a drop down like a friend or they you know they got friend or they you know they got friend or they you know they got something in the mail or they drove by something in the mail or they drove by something in the mail or they drove by that's great learn that ask another that's great learn that ask another that's great learn that ask another question how long have you been engaged question how long have you been engaged question how long have you been engaged with our church you're gonna be shocked with our church you're gonna be shocked with our church you're gonna be shocked okay so the answer to that could be on okay so the answer to that could be on okay so the answer to that could be on average six months so it begs the average six months so it begs the average six months so it begs the question what are you doing on your question what are you doing on your question what are you doing on your website to to move people toward action website to to move people toward action website to to move people toward action to attend because I mean that that's the to attend because I mean that that's the to attend because I mean that that's the goal you know you're not trying to I goal you know you're not trying to I goal you know you're not trying to I mean it'd be great but you're not trying mean it'd be great but you're not trying mean it'd be great but you're not trying to save them with a website experience to save them with a website experience to save them with a website experience right you're not you can't baptize them right you're not you can't baptize them right you're not you can't baptize them with a website experience you know you with a website experience you know you with a website experience you know you can't get them into a group with a can't get them into a group with a can't get them into a group with a website experience the the goal kind of website experience the the goal kind of website experience the the goal kind of is to is to paint the picture of all is to is to paint the picture of all is to is to paint the picture of all that but to move them towards attending that but to move them towards attending that but to move them towards attending sitting in a seat that that we could sitting in a seat that that we could sitting in a seat that that we could just say that's the there's lots of just say that's the there's lots of just say that's the there's lots of goals but that's a big goal right that's goals but that's a big goal right that's goals but that's a big goal right that's get them into a seat so the question is get them into a seat so the question is get them into a seat so the question is is your is your is your website positioning yourself to be the website positioning yourself to be the website positioning yourself to be the church that they're going to say yes I church that they're going to say yes I church that they're going to say yes I want to go check these guys out and I want to go check these guys out and I want to go check these guys out and I want to plan my visit so that's a great

want to plan my visit so that's a great want to plan my visit so that's a great question to ask now there's a lot of question to ask now there's a lot of question to ask now there's a lot of different practices and different uh different practices and different uh different practices and different uh methods and tools that you can add to methods and tools that you can add to methods and tools that you can add to your website that's going your website that's going your website that's going to you know improve that one of the to you know improve that one of the to you know improve that one of the easiest things is to get them to easiest things is to get them to easiest things is to get them to identify themselves with some kind of uh identify themselves with some kind of uh identify themselves with some kind of uh you know plan of visit form that's very you know plan of visit form that's very you know plan of visit form that's very easy to fill out or perhaps a easy to fill out or perhaps a easy to fill out or perhaps a downloadable you know they they might downloadable you know they they might downloadable you know they they might download something in exchange for a download something in exchange for a download something in exchange for a name and an email like send me send me name and an email like send me send me name and an email like send me send me the you know an email that tells me all the you know an email that tells me all the you know an email that tells me all the details I know but I'm ready to plan the details I know but I'm ready to plan the details I know but I'm ready to plan my visit what's your name and email huh my visit what's your name and email huh my visit what's your name and email huh you just captured a lead somebody's you just captured a lead somebody's you just captured a lead somebody's interested and you now know who they are interested and you now know who they are interested and you now know who they are they know you um and so that's a great they know you um and so that's a great they know you um and so that's a great one or maybe there's a download for uh one or maybe there's a download for uh one or maybe there's a download for uh you know how to you know how to you know how to know that Jesus loves you in three know that Jesus loves you in three know that Jesus loves you in three minutes you know it's a it's a PDF that minutes you know it's a it's a PDF that minutes you know it's a it's a PDF that you wrote from your pastor or something you wrote from your pastor or something you wrote from your pastor or something like that and you had a it's called like that and you had a it's called like that and you had a it's called gated content you asked for their name gated content you asked for their name gated content you asked for their name and email so there's different tactics and email so there's different tactics and email so there's different tactics that you can use but my my my question that you can use but my my my question that you can use but my my my question we always just kind of assume if I just we always just kind of assume if I just we always just kind of assume if I just give you the information I'm gonna hope give you the information I'm gonna hope give you the information I'm gonna hope you show up and and that happens I mean you show up and and that happens I mean you show up and and that happens I mean that definitely that happens we we want that definitely that happens we we want that definitely that happens we we want to be clear and we want to be very to be clear and we want to be very to be clear and we want to be very forthcoming on what to expect when you forthcoming on what to expect when you forthcoming on what to expect when you attend our church and stuff like that on attend our church and stuff like that on attend our church and stuff like that on on a weekend but I think there's some on a weekend but I think there's some on a weekend but I think there's some other other other great subtle I want to say hidden but great subtle I want to say hidden but great subtle I want to say hidden but subtle subtle uh tactics you can use to subtle subtle uh tactics you can use to subtle subtle uh tactics you can use to try and gain some some leads so that you

try and gain some some leads so that you try and gain some some leads so that you can connect with people and nurture that can connect with people and nurture that can connect with people and nurture that relationship because if we can close relationship because if we can close relationship because if we can close that Gap from seven or eight months down that Gap from seven or eight months down that Gap from seven or eight months down to a handful of weeks it's going be to a handful of weeks it's going be to a handful of weeks it's going be better for better for better for you yeah we've we've talked about a lot you yeah we've we've talked about a lot you yeah we've we've talked about a lot of these strategies in previous episodes of these strategies in previous episodes of these strategies in previous episodes and I'm just going to hit kind of a and I'm just going to hit kind of a and I'm just going to hit kind of a couple of points here um one is going couple of points here um one is going couple of points here um one is going back to do a real evaluation of your back to do a real evaluation of your back to do a real evaluation of your website and asking the question of how website and asking the question of how website and asking the question of how much your website suffers from curse of much your website suffers from curse of much your website suffers from curse of knowledge uh this is a real problem in knowledge uh this is a real problem in knowledge uh this is a real problem in the church is that we expect people to the church is that we expect people to the church is that we expect people to know and understand what we mean by know and understand what we mean by know and understand what we mean by certain things we expect people to certain things we expect people to certain things we expect people to actually be ready to attend a weekend actually be ready to attend a weekend actually be ready to attend a weekend worship service once they get to our worship service once they get to our worship service once they get to our website and the reality is more and more website and the reality is more and more website and the reality is more and more people in our community have less and people in our community have less and people in our community have less and less familiarity with what church is why less familiarity with what church is why less familiarity with what church is why it's important what the benefit would be it's important what the benefit would be it's important what the benefit would be of showing up on a Sunday versus just of showing up on a Sunday versus just of showing up on a Sunday versus just sitting at home and watching a sermon sitting at home and watching a sermon sitting at home and watching a sermon online or a live stream and so I think online or a live stream and so I think online or a live stream and so I think it's really important number one going it's really important number one going it's really important number one going back to the point that I was talking back to the point that I was talking back to the point that I was talking about in the marketing strategies about in the marketing strategies about in the marketing strategies earlier is know your audience you really earlier is know your audience you really earlier is know your audience you really really really need to know your audience really really need to know your audience really really need to know your audience well know the target know who God is well know the target know who God is well know the target know who God is calling you to reach dial it in very calling you to reach dial it in very calling you to reach dial it in very very specifically and then go through very specifically and then go through very specifically and then go through your website with a fine tooth comb and your website with a fine tooth comb and your website with a fine tooth comb and ask yourself the question is the content ask yourself the question is the content ask yourself the question is the content that we have on this website helping or that we have on this website helping or that we have on this website helping or hindering a person's decision making

hindering a person's decision making hindering a person's decision making about whether our church is the right about whether our church is the right about whether our church is the right fit for them or not and so I think that fit for them or not and so I think that fit for them or not and so I think that churches just need to be honest with churches just need to be honest with churches just need to be honest with themselves is that even the best Church themselves is that even the best Church themselves is that even the best Church websites that I look at still websites that I look at still websites that I look at still communicate things in a way that assumes communicate things in a way that assumes communicate things in a way that assumes that the person who's on the website has that the person who's on the website has that the person who's on the website has a certain understanding of the whole a certain understanding of the whole a certain understanding of the whole church culture and I think less and less church culture and I think less and less church culture and I think less and less people do um to piggyback on what you people do um to piggyback on what you people do um to piggyback on what you were saying there just a moment ago were saying there just a moment ago were saying there just a moment ago Jason about making that connection Jason about making that connection Jason about making that connection online if again if we think about our online if again if we think about our online if again if we think about our marketing strategies as being um a a way marketing strategies as being um a a way marketing strategies as being um a a way of starting new relationships you can of starting new relationships you can of starting new relationships you can actually start a new relationship with actually start a new relationship with actually start a new relationship with someone from your website as long as someone from your website as long as someone from your website as long as they remain anonymous you can't so they remain anonymous you can't so they remain anonymous you can't so here's an example I was on a call with a here's an example I was on a call with a here's an example I was on a call with a church the other day here in the Dallas church the other day here in the Dallas church the other day here in the Dallas Fort Worth area that uh they've been Fort Worth area that uh they've been Fort Worth area that uh they've been doing marketing with us for about a year doing marketing with us for about a year doing marketing with us for about a year uh we're generating a lot of new visitor uh we're generating a lot of new visitor uh we're generating a lot of new visitor traffic to their website as a result of traffic to their website as a result of traffic to their website as a result of the marketing efforts that they're the marketing efforts that they're the marketing efforts that they're putting in but we we determine that putting in but we we determine that putting in but we we determine that they're getting they have a plan of they're getting they have a plan of they're getting they have a plan of visit page which I know that there are visit page which I know that there are visit page which I know that there are some uh Church marketing experts out some uh Church marketing experts out some uh Church marketing experts out there that say the plan of visit page is there that say the plan of visit page is there that say the plan of visit page is dead but I am convinced that it's still dead but I am convinced that it's still dead but I am convinced that it's still alive and well and very necessary and alive and well and very necessary and alive and well and very necessary and this particular Church which is not a this particular Church which is not a this particular Church which is not a huge Church um had I think the number huge Church um had I think the number huge Church um had I think the number was something like was something like was something like 250 new visitors click to their plan a 250 new visitors click to their plan a 250 new visitors click to their plan a visit page in the month of February so visit page in the month of February so visit page in the month of February so if you think about that there's 20 28 if you think about that there's 20 28 if you think about that there's 20 28 days in February they had 250 people days in February they had 250 people days in February they had 250 people clicked to that plan of visit page clicked to that plan of visit page clicked to that plan of visit page that's almost 10 people daily but in that's almost 10 people daily but in that's almost 10 people daily but in February those 250 people were

February those 250 people were February those 250 people were completely Anonymous clicks because no completely Anonymous clicks because no completely Anonymous clicks because no one self-identified at the end of one self-identified at the end of one self-identified at the end of February they added a call to action on February they added a call to action on February they added a call to action on that plan of visit page that said let us that plan of visit page that said let us that plan of visit page that said let us send you a previsit email and just like send you a previsit email and just like send you a previsit email and just like you were talking about just a moment ago you were talking about just a moment ago you were talking about just a moment ago and since the beginning of March which and since the beginning of March which and since the beginning of March which at the time that you and I are are at the time that you and I are are at the time that you and I are are recording this it's it's late March now recording this it's it's late March now recording this it's it's late March now they were two weeks into March and they were two weeks into March and they were two weeks into March and they'd already received I think three or they'd already received I think three or they'd already received I think three or four of those forms filled out now it's four of those forms filled out now it's four of those forms filled out now it's a it's a small percentage but I tell you a it's a small percentage but I tell you a it's a small percentage but I tell you what they have a much better chance of what they have a much better chance of what they have a much better chance of moving those people from being an moving those people from being an moving those people from being an anonymous website visitor to an anonymous website visitor to an anonymous website visitor to an in-person attendee because they have a in-person attendee because they have a in-person attendee because they have a name and an email address now and they name and an email address now and they name and an email address now and they can send out some highquality emails can send out some highquality emails can send out some highquality emails offering additional content more next offering additional content more next offering additional content more next steps to help that person eventually steps to help that person eventually steps to help that person eventually have the courage to show up on a Sunday have the courage to show up on a Sunday have the courage to show up on a Sunday morning which is ultimately their goal morning which is ultimately their goal morning which is ultimately their goal but as long as those guests on the but as long as those guests on the but as long as those guests on the website remain anonymous it's really website remain anonymous it's really website remain anonymous it's really difficult for you to know how you can difficult for you to know how you can difficult for you to know how you can help them take next steps towards an help them take next steps towards an help them take next steps towards an in-person visit well I'll tell you like in-person visit well I'll tell you like in-person visit well I'll tell you like so somebody might push back and say well so somebody might push back and say well so somebody might push back and say well they might have showed up anyway yeah we they might have showed up anyway yeah we they might have showed up anyway yeah we don't we don't know that those 250 we don't we don't know that those 250 we don't we don't know that those 250 we don't know how many showed up but if you don't know how many showed up but if you don't know how many showed up but if you can can can and here's the thing about that they and here's the thing about that they and here's the thing about that they know us we don't know them they've been know us we don't know them they've been know us we don't know them they've been dating us we have no idea we're on a dating us we have no idea we're on a dating us we have no idea we're on a date which is really date which is really date which is really creepy right but I mean it's kind of creepy right but I mean it's kind of creepy right but I mean it's kind of like true they're stalking us they're like true they're stalking us they're like true they're stalking us they're watching us we have no idea who they are

watching us we have no idea who they are watching us we have no idea who they are yeah so just by doing that and getting yeah so just by doing that and getting yeah so just by doing that and getting three or four and you know it's only three or four and you know it's only three or four and you know it's only been a couple weeks so maybe maybe by been a couple weeks so maybe maybe by been a couple weeks so maybe maybe by the end of the month they have five or the end of the month they have five or the end of the month they have five or six five or six brand new families and six five or six brand new families and six five or six brand new families and it could be a single person but it's it could be a single person but it's it could be a single person but it's probably probably a family that now you probably probably a family that now you probably probably a family that now you have in your database that you can have in your database that you can have in your database that you can nurture that relationship when they when nurture that relationship when they when nurture that relationship when they when they do show up they're like yeah how they do show up they're like yeah how they do show up they're like yeah how you doing I me you have a relationship you doing I me you have a relationship you doing I me you have a relationship with them more than just hey Welcome to with them more than just hey Welcome to with them more than just hey Welcome to our church nice to meet you and they're our church nice to meet you and they're our church nice to meet you and they're like well yeah we know who you are yeah like well yeah we know who you are yeah like well yeah we know who you are yeah you don't know who I am no because you don't know who I am no because you don't know who I am no because there's no way so I just I it's just there's no way so I just I it's just there's no way so I just I it's just it's kind of like moving the it's kind of like moving the it's kind of like moving the relationship into their Court a little relationship into their Court a little relationship into their Court a little bit before we expect them to show up to bit before we expect them to show up to bit before we expect them to show up to to church so and it might help convince to church so and it might help convince to church so and it might help convince them to attend so those it's not it's them to attend so those it's not it's them to attend so those it's not it's not guaranteed that those 250 are going not guaranteed that those 250 are going not guaranteed that those 250 are going to show up of course not all are going to show up of course not all are going to show up of course not all are going to show up but even those three or four to show up but even those three or four to show up but even those three or four they filled out a form you still want to they filled out a form you still want to they filled out a form you still want to work it you wanna you don't want to just work it you wanna you don't want to just work it you wanna you don't want to just have them fill out a form and you don't have them fill out a form and you don't have them fill out a form and you don't follow up don't ever do that don't follow up don't ever do that don't follow up don't ever do that don't that'd be really bad that'd be really bad that'd be really bad so okay all right let's move on um okay so okay all right let's move on um okay so okay all right let's move on um okay this is uh kind of in the same context a this is uh kind of in the same context a this is uh kind of in the same context a little bit but where do we start where little bit but where do we start where little bit but where do we start where do we start where there are so many do we start where there are so many do we start where there are so many things you know Google social media ads things you know Google social media ads things you know Google social media ads SEO leads not everything can be the most SEO leads not everything can be the most SEO leads not everything can be the most important so Bart if I'm a church and important so Bart if I'm a church and important so Bart if I'm a church and I'm kind of doing all this stuff but I I'm kind of doing all this stuff but I I'm kind of doing all this stuff but I don't really do it really really well don't really do it really really well don't really do it really really well where do I start well I'm gonna I'm where do I start well I'm gonna I'm where do I start well I'm gonna I'm gonna quote you on this uh and I believe gonna quote you on this uh and I believe gonna quote you on this uh and I believe that you would probably tell people to

that you would probably tell people to that you would probably tell people to start with the website because it's the start with the website because it's the start with the website because it's the one piece of digital real estate that one piece of digital real estate that one piece of digital real estate that you own so you as much as you might like you own so you as much as you might like you own so you as much as you might like to think you own your Facebook account to think you own your Facebook account to think you own your Facebook account or your YouTube account you don't own or your YouTube account you don't own or your YouTube account you don't own those but you own your website so first those but you own your website so first those but you own your website so first and foremost you've got to get your and foremost you've got to get your and foremost you've got to get your house in order when it comes to your house in order when it comes to your house in order when it comes to your website so all the things that we've website so all the things that we've website so all the things that we've just spent the last eight minutes just spent the last eight minutes just spent the last eight minutes talking about um go and do that in fact talking about um go and do that in fact talking about um go and do that in fact I'm gonna I'm going to link in the show I'm gonna I'm going to link in the show I'm gonna I'm going to link in the show notes to an episode that you and I notes to an episode that you and I notes to an episode that you and I recorded uh two or three years ago I recorded uh two or three years ago I recorded uh two or three years ago I think it's it's called like four things think it's it's called like four things think it's it's called like four things or five things to rethink about your or five things to rethink about your or five things to rethink about your Church website and we kind of walk Church website and we kind of walk Church website and we kind of walk through some some very specific things through some some very specific things through some some very specific things and that podcast episode I think has and that podcast episode I think has and that podcast episode I think has helped a lot of other people so I'll helped a lot of other people so I'll helped a lot of other people so I'll link to that one in the show notes but link to that one in the show notes but link to that one in the show notes but first and foremost get your Social or first and foremost get your Social or first and foremost get your Social or get your website uh in order and then I get your website uh in order and then I get your website uh in order and then I would I would kind of focus on this the would I would kind of focus on this the would I would kind of focus on this the goal is ultimately if if if the you know goal is ultimately if if if the you know goal is ultimately if if if the you know we used to we we've used so many we used to we we've used so many we used to we we've used so many different analogies about what the different analogies about what the different analogies about what the website is it went you know it for a website is it went you know it for a website is it went you know it for a while we were calling it the front door while we were calling it the front door while we were calling it the front door I don't even think your website is the I don't even think your website is the I don't even think your website is the front door anymore I think it's the it's front door anymore I think it's the it's front door anymore I think it's the it's it's uh it's kind of the the foyer it's uh it's kind of the the foyer it's uh it's kind of the the foyer that's that's what they say in non-ex in that's that's what they say in non-ex in that's that's what they say in non-ex in Texas we call it a foyer we call it a Texas we call it a foyer we call it a Texas we call it a foyer we call it a foyer what do you say in Arizona do you foyer what do you say in Arizona do you foyer what do you say in Arizona do you say foyer or foyer foyer foyer say foyer or foyer foyer foyer say foyer or foyer foyer foyer yeah in Canada I Liv in Canada for 20 yeah in Canada I Liv in Canada for 20 yeah in Canada I Liv in Canada for 20 years and my Canadian friends would mock years and my Canadian friends would mock years and my Canadian friends would mock me for saying foyer because it's foyer me for saying foyer because it's foyer me for saying foyer because it's foyer it's a French word right it's the lobby it's a French word right it's the lobby it's a French word right it's the lobby it's the lobby your website is really it's the lobby your website is really it's the lobby your website is really more like a Lobby because you have so more like a Lobby because you have so more like a Lobby because you have so much more content you've got live much more content you've got live much more content you've got live streams you've got videos it's it's so streams you've got videos it's it's so streams you've got videos it's it's so much more informative than it used to be much more informative than it used to be much more informative than it used to be if if it's just a front door it's just a

if if it's just a front door it's just a if if it's just a front door it's just a brochure but your Google business brochure but your Google business brochure but your Google business profile your social media accounts profile your social media accounts profile your social media accounts that's really where people oftentimes that's really where people oftentimes that's really where people oftentimes are going to have their first encounter are going to have their first encounter are going to have their first encounter with you the goal ought to be moving with you the goal ought to be moving with you the goal ought to be moving those people from social media or your those people from social media or your those people from social media or your Google business profile which I will Google business profile which I will Google business profile which I will liken to like the front porch into that liken to like the front porch into that liken to like the front porch into that living room space so wherever you're living room space so wherever you're living room space so wherever you're going to spend your energy as it relates going to spend your energy as it relates going to spend your energy as it relates to creating social media content to creating social media content to creating social media content creating YouTube content running ads the creating YouTube content running ads the creating YouTube content running ads the goal really always ought to be drive goal really always ought to be drive goal really always ought to be drive more traffic to my website I see very more traffic to my website I see very more traffic to my website I see very very few churches leveraging their very few churches leveraging their very few churches leveraging their social media accounts effectively when social media accounts effectively when social media accounts effectively when it comes to moving people towards it comes to moving people towards it comes to moving people towards website some are doing it especially as website some are doing it especially as website some are doing it especially as it relates to sermon related content or it relates to sermon related content or it relates to sermon related content or Ministry related content a lot of Ministry related content a lot of Ministry related content a lot of churches will focus primarily on social churches will focus primarily on social churches will focus primarily on social for the likes and the shares and the for the likes and the shares and the for the likes and the shares and the comments there which is fine there's comments there which is fine there's comments there which is fine there's nothing wrong with that it gives you the nothing wrong with that it gives you the nothing wrong with that it gives you the dopamine Rush when when you're little dopamine Rush when when you're little dopamine Rush when when you're little your post gets 48 likes and 22 shares your post gets 48 likes and 22 shares your post gets 48 likes and 22 shares and and and you you can patch yourself and and and you you can patch yourself and and and you you can patch yourself on the back and go I'm I'm good but on the back and go I'm I'm good but on the back and go I'm I'm good but really what we're trying to do is move really what we're trying to do is move really what we're trying to do is move people from the social accounts to the people from the social accounts to the people from the social accounts to the website and with the algorithms of meta website and with the algorithms of meta website and with the algorithms of meta right now being so much more of a right now being so much more of a right now being so much more of a discovery algorithm more and more people discovery algorithm more and more people discovery algorithm more and more people who don't yet follow your your social who don't yet follow your your social who don't yet follow your your social channels are getting exposure to your channels are getting exposure to your channels are getting exposure to your content so I'm always thinking about how content so I'm always thinking about how content so I'm always thinking about how do I move people from the social do I move people from the social do I move people from the social channels to my website and so that's channels to my website and so that's channels to my website and so that's really is in the little work that I do

really is in the little work that I do really is in the little work that I do with our church when when it comes to with our church when when it comes to with our church when when it comes to these types of things that's the goal these types of things that's the goal these types of things that's the goal I'm going to prioritize the things that I'm going to prioritize the things that I'm going to prioritize the things that I think are ultimately going to help me I think are ultimately going to help me I think are ultimately going to help me get people to my website it so I'll kind get people to my website it so I'll kind get people to my website it so I'll kind of leave that there and let you pick up of leave that there and let you pick up of leave that there and let you pick up yeah I was going to say you know the the yeah I was going to say you know the the yeah I was going to say you know the the website is the only digital tool you own website is the only digital tool you own website is the only digital tool you own and you really when you have an engaging and you really when you have an engaging and you really when you have an engaging website you've got somebody who's got website you've got somebody who's got website you've got somebody who's got one foot in the foyer and one foot in one foot in the foyer and one foot in one foot in the foyer and one foot in the living room or is that the foyer the the living room or is that the foyer the the living room or is that the foyer the foyer the foyer foyer the foyer foyer the foyer sorry because you're sharing content sorry because you're sharing content sorry because you're sharing content they're watching online and they're like they're watching online and they're like they're watching online and they're like they're they're watching worship and they're they're watching worship and they're they're watching worship and they're seeing the announcements on they're seeing the announcements on they're seeing the announcements on stage and they can hear the pastor stage and they can hear the pastor stage and they can hear the pastor preach and preach and preach and you know they can they can see stories you know they can they can see stories you know they can they can see stories if you actually you know share stories if you actually you know share stories if you actually you know share stories of changed lives I mean they're in the of changed lives I mean they're in the of changed lives I mean they're in the living room and we got to treat it that living room and we got to treat it that living room and we got to treat it that way because they're invited now we don't way because they're invited now we don't way because they're invited now we don't want them to stay in the living room want them to stay in the living room want them to stay in the living room right the goal is to get them into the right the goal is to get them into the right the goal is to get them into the kitchen right that's where that's where kitchen right that's where that's where kitchen right that's where that's where community and that's where family community and that's where family community and that's where family happens so uh that's right B I think you happens so uh that's right B I think you happens so uh that's right B I think you got to get your I'd say while you're got to get your I'd say while you're got to get your I'd say while you're working on your website which again I working on your website which again I working on your website which again I and I've said this a lot of times and I've said this a lot of times and I've said this a lot of times there's got to be continuity you you there's got to be continuity you you there's got to be continuity you you said this so I want to see continuity said this so I want to see continuity said this so I want to see continuity from any kind of top of funnel stuff if from any kind of top of funnel stuff if from any kind of top of funnel stuff if people are Googling you and they go to people are Googling you and they go to people are Googling you and they go to your Google business profile to getting your Google business profile to getting your Google business profile to getting to your website to then showing up on in to your website to then showing up on in to your website to then showing up on in person to walking you know getting the person to walking you know getting the person to walking you know getting the parking lot walking up checking kids in parking lot walking up checking kids in parking lot walking up checking kids in walking into the lobby walking in the walking into the lobby walking in the walking into the lobby walking in the worship there should be continuity worship there should be continuity worship there should be continuity consistency of the same kind of brand

consistency of the same kind of brand consistency of the same kind of brand that you have so different topic but that you have so different topic but that you have so different topic but that's really important but start with that's really important but start with that's really important but start with your website but also pay attention to your website but also pay attention to your website but also pay attention to your Google business profile everybody your Google business profile everybody your Google business profile everybody goes to Google everybody goes to Google goes to Google everybody goes to Google goes to Google everybody goes to Google a lot of people don't go to social media a lot of people don't go to social media a lot of people don't go to social media they just don't but some do but most they just don't but some do but most they just don't but some do but most people go to Google and so your Google people go to Google and so your Google people go to Google and so your Google business profile is a phenomenal way to business profile is a phenomenal way to business profile is a phenomenal way to have photos and images that match your have photos and images that match your have photos and images that match your brand have videos you guys I look at so brand have videos you guys I look at so brand have videos you guys I look at so many Church's Google Business profiles many Church's Google Business profiles many Church's Google Business profiles and I'll click on photos do this and and I'll click on photos do this and and I'll click on photos do this and then there'll be a little but if you then there'll be a little but if you then there'll be a little but if you have them for videos sometimes there's have them for videos sometimes there's have them for videos sometimes there's no videos on there going what do you no videos on there going what do you no videos on there going what do you what what are you doing don't you guys I what what are you doing don't you guys I what what are you doing don't you guys I look at your social media I see all look at your social media I see all look at your social media I see all kinds of like sermon kinds of like sermon kinds of like sermon Snippets add that to your Google Snippets add that to your Google Snippets add that to your Google business profile imagine somebody who's business profile imagine somebody who's business profile imagine somebody who's checking out a church and they're checking out a church and they're checking out a church and they're looking at photos they like what they looking at photos they like what they looking at photos they like what they see they click on videos and there's see they click on videos and there's see they click on videos and there's your pastor having a 30 second like Mike your pastor having a 30 second like Mike your pastor having a 30 second like Mike drop moment like that was good stuff he drop moment like that was good stuff he drop moment like that was good stuff he just said wh why wouldn't you want to just said wh why wouldn't you want to just said wh why wouldn't you want to put that on on on Google you put it on put that on on on Google you put it on put that on on on Google you put it on social media why wouldn't you put it on social media why wouldn't you put it on social media why wouldn't you put it on Google where everybody who's checking Google where everybody who's checking Google where everybody who's checking out your church can watch a bunch of out your church can watch a bunch of out your church can watch a bunch of those just that I'll answer that those just that I'll answer that those just that I'll answer that question you're asking the question question you're asking the question question you're asking the question hypothetically but I'll give you I I'll hypothetically but I'll give you I I'll hypothetically but I'll give you I I'll I'm going to speak for all of the I'm going to speak for all of the I'm going to speak for all of the communications directors that are communications directors that are communications directors that are listening to this right now there's one listening to this right now there's one listening to this right now there's one of two reasons that they're not sharing of two reasons that they're not sharing of two reasons that they're not sharing them on Google one didn't know I could them on Google one didn't know I could them on Google one didn't know I could two never think about it uh I've had two never think about it uh I've had two never think about it uh I've had conversations with multiple comms conversations with multiple comms conversations with multiple comms directors this week and simply said why

directors this week and simply said why directors this week and simply said why don't you just put a to-do on your don't you just put a to-do on your don't you just put a to-do on your calendar on the first day of every month calendar on the first day of every month calendar on the first day of every month and just put GBP spend 30 minutes on and just put GBP spend 30 minutes on and just put GBP spend 30 minutes on your Google business profile once a your Google business profile once a your Google business profile once a month add a few new photos update your month add a few new photos update your month add a few new photos update your events respond to reviews email or text events respond to reviews email or text events respond to reviews email or text some a few people out and invite them to some a few people out and invite them to some a few people out and invite them to share their story in a review give it 30 share their story in a review give it 30 share their story in a review give it 30 minutes a month if you give it 30 minutes a month if you give it 30 minutes a month if you give it 30 minutes a month I guarantee you Google minutes a month I guarantee you Google minutes a month I guarantee you Google will reward you with more local SEO will reward you with more local SEO will reward you with more local SEO juice you will show up in more searches juice you will show up in more searches juice you will show up in more searches more people I I love reviews we we're more people I I love reviews we we're more people I I love reviews we we're not about reviews but I'll I'll use not about reviews but I'll I'll use not about reviews but I'll I'll use reviews here um Proverbs 272 oh I hope reviews here um Proverbs 272 oh I hope reviews here um Proverbs 272 oh I hope that's right Proverbs 272 says let the that's right Proverbs 272 says let the that's right Proverbs 272 says let the lips of someone else praise you and not lips of someone else praise you and not lips of someone else praise you and not from your own mouth your Google reviews from your own mouth your Google reviews from your own mouth your Google reviews matter way more than anything you post matter way more than anything you post matter way more than anything you post on social media or anything that you on social media or anything that you on social media or anything that you write on your website because the people write on your website because the people write on your website because the people that you're trying to reach are going to that you're trying to reach are going to that you're trying to reach are going to re look at your reviews the same way you re look at your reviews the same way you re look at your reviews the same way you read reviews when you're picking a hotel read reviews when you're picking a hotel read reviews when you're picking a hotel or a product you're buying on Amazon we or a product you're buying on Amazon we or a product you're buying on Amazon we look at reviews right you see a bunch of look at reviews right you see a bunch of look at reviews right you see a bunch of like don't eat that food don't go there like don't eat that food don't go there like don't eat that food don't go there tacos were horrible everything was cold tacos were horrible everything was cold tacos were horrible everything was cold they we had dirty utensils are you going they we had dirty utensils are you going they we had dirty utensils are you going to take your spouse to that restaurant to take your spouse to that restaurant to take your spouse to that restaurant no I mean no you wouldn't you'd go find no I mean no you wouldn't you'd go find no I mean no you wouldn't you'd go find the next one that says oh amazing the next one that says oh amazing the next one that says oh amazing experience your best staff food was experience your best staff food was experience your best staff food was phenomenal that I want to experience phenomenal that I want to experience phenomenal that I want to experience that church is no different people you that church is no different people you that church is no different people you got to get good reviews that actually

got to get good reviews that actually got to get good reviews that actually help you get five star reviews from your help you get five star reviews from your help you get five star reviews from your people about bragging about their Church people about bragging about their Church people about bragging about their Church man you're missing out on man you're missing out on man you're missing out on okay I'm gonna ask you the last question okay I'm gonna ask you the last question okay I'm gonna ask you the last question of the day and it's not on the sheet of the day and it's not on the sheet of the day and it's not on the sheet because it's going to be a pickup of because it's going to be a pickup of because it's going to be a pickup of what we're talking about here okay Jason what we're talking about here okay Jason what we're talking about here okay Jason we're har you you you B are harping on we're har you you you B are harping on we're har you you you B are harping on reviews here's my question it's going to reviews here's my question it's going to reviews here's my question it's going to be two parts one well how do I get more be two parts one well how do I get more be two parts one well how do I get more people to leave reviews without it people to leave reviews without it people to leave reviews without it feeling cringey and two what do I do feeling cringey and two what do I do feeling cringey and two what do I do when I get a really bad review how do I when I get a really bad review how do I when I get a really bad review how do I how do I navigate this space what what's how do I navigate this space what what's how do I navigate this space what what's your experience there Jason well first your experience there Jason well first your experience there Jason well first of all like uh in in in the context of of all like uh in in in the context of of all like uh in in in the context of of Google um they want to they want to of Google um they want to they want to of Google um they want to they want to know you're minding your know you're minding your know you're minding your business you're taking care of it you're business you're taking care of it you're business you're taking care of it you're minding your business you're like you're minding your business you're like you're minding your business you're like you're in your business you're in your business in your business you're in your business in your business you're in your business profile your Google business profile you profile your Google business profile you profile your Google business profile you have one you may not even know you have have one you may not even know you have have one you may not even know you have one go Google the name of your church one go Google the name of your church one go Google the name of your church you'll see it right there and if you're you'll see it right there and if you're you'll see it right there and if you're not an owner of it you need access of it not an owner of it you need access of it not an owner of it you need access of it because that's how you once you become because that's how you once you become because that's how you once you become an owner that's how you can respond to an owner that's how you can respond to an owner that's how you can respond to or ask for reviews and so uh Google or ask for reviews and so uh Google or ask for reviews and so uh Google wants to see you getting into it you you wants to see you getting into it you you wants to see you getting into it you you kind of said there kind of a cool kind of said there kind of a cool kind of said there kind of a cool strategy is like once a month yes um I strategy is like once a month yes um I strategy is like once a month yes um I kind of like to do it several times a kind of like to do it several times a kind of like to do it several times a month because you know as you're logging month because you know as you're logging month because you know as you're logging in Google's watching they've watched in Google's watching they've watched in Google's watching they've watched that you've logged in They're Going H that you've logged in They're Going H that you've logged in They're Going H this business owner cares about their this business owner cares about their this business owner cares about their business so adding those photos adding business so adding those photos adding business so adding those photos adding those videos adding those events now you those videos adding those events now you those videos adding those events now you talked about reviews there's a little

talked about reviews there's a little talked about reviews there's a little section in there that says you know you section in there that says you know you section in there that says you know you can get a review and if you click on it can get a review and if you click on it can get a review and if you click on it there's a little link you can add it to there's a little link you can add it to there's a little link you can add it to your e newsletter if you guys send one your e newsletter if you guys send one your e newsletter if you guys send one out or you can add it to your social out or you can add it to your social out or you can add it to your social media you know if you want to do that media you know if you want to do that media you know if you want to do that but the goal is don't get 40 reviews in but the goal is don't get 40 reviews in but the goal is don't get 40 reviews in three days and then don't touch it again three days and then don't touch it again three days and then don't touch it again for six months the goal is try and get for six months the goal is try and get for six months the goal is try and get like three or four or five a month you like three or four or five a month you like three or four or five a month you just kind of want them organically but just kind of want them organically but just kind of want them organically but you want to keep growing in your reviews you want to keep growing in your reviews you want to keep growing in your reviews I look at a a Church's review like hey I look at a a Church's review like hey I look at a a Church's review like hey you have 57 reviews go back to last year you have 57 reviews go back to last year you have 57 reviews go back to last year you had 57 reviews last year so you must you had 57 reviews last year so you must you had 57 reviews last year so you must have did something like push them up and have did something like push them up and have did something like push them up and then that's it so don't do don't do that then that's it so don't do don't do that then that's it so don't do don't do that that's not a good method that's not good that's not a good method that's not good that's not a good method that's not good for the algorithm it's just a handful of for the algorithm it's just a handful of for the algorithm it's just a handful of view so what would I do I'd stick it in view so what would I do I'd stick it in view so what would I do I'd stick it in E news like once a month or twice a E news like once a month or twice a E news like once a month or twice a month um I I definitely would I'd go to month um I I definitely would I'd go to month um I I definitely would I'd go to our staff and say hey staff can you know our staff and say hey staff can you know our staff and say hey staff can you know over the next couple few weeks would you over the next couple few weeks would you over the next couple few weeks would you mind just writing a review about the mind just writing a review about the mind just writing a review about the about the church you work at start there about the church you work at start there about the church you work at start there go to some of your key leaders go to go to some of your key leaders go to go to some of your key leaders go to your Elder board you know not all the your Elder board you know not all the your Elder board you know not all the same time kind of spread it out but the same time kind of spread it out but the same time kind of spread it out but the goal is to get your congregation to goal is to get your congregation to goal is to get your congregation to write a five-star review and if you just write a five-star review and if you just write a five-star review and if you just kind of sprinkle that into your kind of sprinkle that into your kind of sprinkle that into your newsletter or you just send it out on newsletter or you just send it out on newsletter or you just send it out on social media every now and then the goal social media every now and then the goal social media every now and then the goal is to get a handful of reviews every now is to get a handful of reviews every now is to get a handful of reviews every now so that's that's what I would do now you so that's that's what I would do now you so that's that's what I would do now you asked a question and this is so asked a question and this is so asked a question and this is so important so so so important every important so so so important every important so so so important every single review you get you single review you get you single review you get you respond good bad or ugly you respond

respond good bad or ugly you respond respond good bad or ugly you respond ideally you respond in a really timely ideally you respond in a really timely ideally you respond in a really timely manner especially if you get a bad manner especially if you get a bad manner especially if you get a bad review don't wait a month do it like you review don't wait a month do it like you review don't wait a month do it like you see that you do it the next day that day see that you do it the next day that day see that you do it the next day that day or the next day and you're or the next day and you're or the next day and you're responding um and here's why number one responding um and here's why number one responding um and here's why number one Google's watching so that helps your Google's watching so that helps your Google's watching so that helps your algorithm number two I'm gonna probably algorithm number two I'm gonna probably algorithm number two I'm gonna probably or if I'm a user in the future I'm G to or if I'm a user in the future I'm G to or if I'm a user in the future I'm G to read what that user had to say and they read what that user had to say and they read what that user had to say and they might have been just a jerk or they might have been just a jerk or they might have been just a jerk or they might have been legitimate how did you might have been legitimate how did you might have been legitimate how did you respond by by not responding speaks respond by by not responding speaks respond by by not responding speaks volumes to me rather than seeing a volumes to me rather than seeing a volumes to me rather than seeing a response this make sense you don't want response this make sense you don't want response this make sense you don't want to not respond just because it's a bad to not respond just because it's a bad to not respond just because it's a bad review so in a timely manner you want to review so in a timely manner you want to review so in a timely manner you want to love on that person obviously the rev love on that person obviously the rev love on that person obviously the rev the response needs to be like hey I'm so the response needs to be like hey I'm so the response needs to be like hey I'm so sorry you know you had that experience sorry you know you had that experience sorry you know you had that experience that's just not what our intentions were that's just not what our intentions were that's just not what our intentions were and we'd love to make it up to you uh if and we'd love to make it up to you uh if and we'd love to make it up to you uh if there's a way that we could sit down and there's a way that we could sit down and there's a way that we could sit down and talk about it please we'll come to you talk about it please we'll come to you talk about it please we'll come to you or however we can serve you we care or however we can serve you we care or however we can serve you we care about people that's what our church is about people that's what our church is about people that's what our church is about and we just want to show the love about and we just want to show the love about and we just want to show the love of Jesus to everybody body but we're not of Jesus to everybody body but we're not of Jesus to everybody body but we're not perfect you know maybe that kind of perfect you know maybe that kind of perfect you know maybe that kind of response you just diffuse anything that response you just diffuse anything that response you just diffuse anything that anybody would have said negative towards anybody would have said negative towards anybody would have said negative towards you rather than no you rather than no you rather than no response that's not good right so I response that's not good right so I response that's not good right so I always want to respond especially when always want to respond especially when always want to respond especially when it's a negative review with love caring it's a negative review with love caring it's a negative review with love caring kindness Grace apology if we're supposed kindness Grace apology if we're supposed kindness Grace apology if we're supposed to apologize I mean you know you're be to apologize I mean you know you're be to apologize I mean you know you're be got to discern what that response should got to discern what that response should got to discern what that response should be but always resp even the good reviews

be but always resp even the good reviews be but always resp even the good reviews and here's what's cool about good and here's what's cool about good and here's what's cool about good reviews I love Sunday it was amazing my reviews I love Sunday it was amazing my reviews I love Sunday it was amazing my kids loved it there thanks for putting kids loved it there thanks for putting kids loved it there thanks for putting on a great Sunday I'd respond to say hey on a great Sunday I'd respond to say hey on a great Sunday I'd respond to say hey thanks so much for taking the time to thanks so much for taking the time to thanks so much for taking the time to our review yeah we love kids our kids our review yeah we love kids our kids our review yeah we love kids our kids ministry is exploding around here kids ministry is exploding around here kids ministry is exploding around here kids have so much fun check it out if you have so much fun check it out if you have so much fun check it out if you want to you know if you're if you're want to you know if you're if you're want to you know if you're if you're reading this review here's a link to our reading this review here's a link to our reading this review here's a link to our kids page you just put a link in there kids page you just put a link in there kids page you just put a link in there right so you responded that person show right so you responded that person show right so you responded that person show that they got a response they got an that they got a response they got an that they got a response they got an email saying that you responded so email saying that you responded so email saying that you responded so that's pretty cool I could see it that that's pretty cool I could see it that that's pretty cool I could see it that you responded and you just gave me a you responded and you just gave me a you responded and you just gave me a link to get to your website how cool is link to get to your website how cool is link to get to your website how cool is that so that's just some easy stuff that so that's just some easy stuff that so that's just some easy stuff right there b I'm going to address the right there b I'm going to address the right there b I'm going to address the negative review first and then talk add negative review first and then talk add negative review first and then talk add a couple more ideas to the strategy a couple more ideas to the strategy a couple more ideas to the strategy about um asking people for reviews um about um asking people for reviews um about um asking people for reviews um sometimes look sometimes churches get sometimes look sometimes churches get sometimes look sometimes churches get reviews that are negative that're reviews that are negative that're reviews that are negative that're completely unwarranted I remember having completely unwarranted I remember having completely unwarranted I remember having a conversation with a church recently a conversation with a church recently a conversation with a church recently that their property is right next to that their property is right next to that their property is right next to like a 24-hour fitness center or like a 24-hour fitness center or like a 24-hour fitness center or something like that and they have something like that and they have something like that and they have permission to use the parking lot at the permission to use the parking lot at the permission to use the parking lot at the 24-Hour Fitness on Sunday mornings and 24-Hour Fitness on Sunday mornings and 24-Hour Fitness on Sunday mornings and people at the fitness center get angry people at the fitness center get angry people at the fitness center get angry that the church people are using the that the church people are using the that the church people are using the parking lot and they write negative parking lot and they write negative parking lot and they write negative reviews about the church because they're reviews about the church because they're reviews about the church because they're using the parking lot and I maybe using the parking lot and I maybe using the parking lot and I maybe they're using preferential parking they're using preferential parking they're using preferential parking spaces I don't know um and you know as a spaces I don't know um and you know as a spaces I don't know um and you know as a as a church communications director or as a church communications director or as a church communications director or as a pastor you get reviews like that as a pastor you get reviews like that as a pastor you get reviews like that and you're like what in the world do I and you're like what in the world do I and you're like what in the world do I what do I do with this is it even worth

what do I do with this is it even worth what do I do with this is it even worth responding I mean you based on your feed responding I mean you based on your feed responding I mean you based on your feed back there Jason you'd say yes you would back there Jason you'd say yes you would back there Jason you'd say yes you would respond sometimes less is more I respond sometimes less is more I respond sometimes less is more I wouldn't say too much in those cases you wouldn't say too much in those cases you wouldn't say too much in those cases you know um sometimes there are people who know um sometimes there are people who know um sometimes there are people who have an act to grind look we we live in have an act to grind look we we live in have an act to grind look we we live in a world full of broken hurting bitter a world full of broken hurting bitter a world full of broken hurting bitter people and sometimes they like to take people and sometimes they like to take people and sometimes they like to take it out on a church and your church might it out on a church and your church might it out on a church and your church might be one that they take it out on um I be one that they take it out on um I be one that they take it out on um I would say respond respond in Grace love would say respond respond in Grace love would say respond respond in Grace love um and compassion and then bury it and um and compassion and then bury it and um and compassion and then bury it and you're going to bury it by getting more you're going to bury it by getting more you're going to bury it by getting more good reviews okay okay the best way to good reviews okay okay the best way to good reviews okay okay the best way to deal with a bad review is to bury it deal with a bad review is to bury it deal with a bad review is to bury it with more good reviews now my strategy with more good reviews now my strategy with more good reviews now my strategy in addition to putting it in the in addition to putting it in the in addition to putting it in the newsletter or putting it on social is I newsletter or putting it on social is I newsletter or putting it on social is I like to ask people rather than just like to ask people rather than just like to ask people rather than just leaving a review I like to ask them to leaving a review I like to ask them to leaving a review I like to ask them to share their story in a Google review share their story in a Google review share their story in a Google review because a lot of times I've seen guys because a lot of times I've seen guys because a lot of times I've seen guys guys or gals they'll ask people in their guys or gals they'll ask people in their guys or gals they'll ask people in their Church to leave a review and all they do Church to leave a review and all they do Church to leave a review and all they do is just go put five stars five stars is just go put five stars five stars is just go put five stars five stars five stars they don't actually write five stars they don't actually write five stars they don't actually write anything I really want people to share anything I really want people to share anything I really want people to share their story I really want people to their story I really want people to their story I really want people to verbalize or at least type out in in verbalize or at least type out in in verbalize or at least type out in in that review what makes their Church that review what makes their Church that review what makes their Church experience so positive so important for experience so positive so important for experience so positive so important for them for their family so ask them to them for their family so ask them to them for their family so ask them to share their story in a Google review it share their story in a Google review it share their story in a Google review it sounds a little less cringey than hey sounds a little less cringey than hey sounds a little less cringey than hey will you just leave us a five star will you just leave us a five star will you just leave us a five star review that that's my personal opinion review that that's my personal opinion review that that's my personal opinion um I work with a few churches that are um I work with a few churches that are um I work with a few churches that are taking some of their five-star reviews taking some of their five-star reviews taking some of their five-star reviews they're repurposing them as social media they're repurposing them as social media they're repurposing them as social media posts this is what somebody said about posts this is what somebody said about posts this is what somebody said about their experience with our church and you their experience with our church and you their experience with our church and you know can's got some great templates that know can's got some great templates that know can's got some great templates that you can use to create these posts

you can use to create these posts you can use to create these posts recreate the post in canva and then just recreate the post in canva and then just recreate the post in canva and then just put in the caption of that post uh how put in the caption of that post uh how put in the caption of that post uh how is being a part of Grace Church impact is being a part of Grace Church impact is being a part of Grace Church impact Your Life share your story in a Google Your Life share your story in a Google Your Life share your story in a Google review and then put that short link that review and then put that short link that review and then put that short link that you take from your Google business you take from your Google business you take from your Google business profile in there um our our little profile in there um our our little profile in there um our our little Church Plant um we use for our for our Church Plant um we use for our for our Church Plant um we use for our for our connect card on Sunday this this I don't connect card on Sunday this this I don't connect card on Sunday this this I don't know if this was an original idea and I know if this was an original idea and I know if this was an original idea and I don't even know if it's a good idea but don't even know if it's a good idea but don't even know if it's a good idea but it's what we're currently doing um is we it's what we're currently doing um is we it's what we're currently doing um is we we actually use a QR code on Sundays we actually use a QR code on Sundays we actually use a QR code on Sundays with a link that goes to a link tree and with a link that goes to a link tree and with a link that goes to a link tree and on that link tree uh is access to uh on that link tree uh is access to uh on that link tree uh is access to uh it's basically like what four or five it's basically like what four or five it's basically like what four or five buttons on that link tree one of them is buttons on that link tree one of them is buttons on that link tree one of them is the online giving button uh one of them the online giving button uh one of them the online giving button uh one of them is um our current like event schedule so is um our current like event schedule so is um our current like event schedule so people know what's going on uh one of people know what's going on uh one of people know what's going on uh one of them is a link to the YouTube channel them is a link to the YouTube channel them is a link to the YouTube channel one of them is a link to share their one of them is a link to share their one of them is a link to share their story in a Google review so anybody any story in a Google review so anybody any story in a Google review so anybody any Sunday WHo scans that QR code if they're Sunday WHo scans that QR code if they're Sunday WHo scans that QR code if they're going to go online to uh you know to going to go online to uh you know to going to go online to uh you know to give or to do whatever they're going to give or to do whatever they're going to give or to do whatever they're going to do they will see that call to action do they will see that call to action do they will see that call to action leave your story in a Google review and leave your story in a Google review and leave your story in a Google review and I just keep that in front of them all I just keep that in front of them all I just keep that in front of them all the time I've heard of other churches the time I've heard of other churches the time I've heard of other churches that will actually print out QR codes that will actually print out QR codes that will actually print out QR codes that go directly to their Google that go directly to their Google that go directly to their Google business profile review form and they'll business profile review form and they'll business profile review form and they'll put them at their uh their Welcome put them at their uh their Welcome put them at their uh their Welcome Center their information center and just Center their information center and just Center their information center and just put it by a little sign that says how is put it by a little sign that says how is put it by a little sign that says how is your experience today would you tell us your experience today would you tell us your experience today would you tell us in a Google review no different than the in a Google review no different than the in a Google review no different than the mechanic shop or the doctor's office or mechanic shop or the doctor's office or mechanic shop or the doctor's office or anybody else that well actually most anybody else that well actually most anybody else that well actually most doctors aren't asking for Google reviews

doctors aren't asking for Google reviews doctors aren't asking for Google reviews the mechanic shop that you go to might the mechanic shop that you go to might the mechanic shop that you go to might be uh or you know a restaurant that you be uh or you know a restaurant that you be uh or you know a restaurant that you go to might ask you for a review uh you go to might ask you for a review uh you go to might ask you for a review uh you can do the same thing uh be creative can do the same thing uh be creative can do the same thing uh be creative with it I think there are ways of with it I think there are ways of with it I think there are ways of getting around making it uh cringy uh getting around making it uh cringy uh getting around making it uh cringy uh and and and ways that are helpful last and and and ways that are helpful last and and and ways that are helpful last thought on this had two pastors thought on this had two pastors thought on this had two pastors independently of each other last summer independently of each other last summer independently of each other last summer told me that someone came up to them and told me that someone came up to them and told me that someone came up to them and told them that the reason they tried told them that the reason they tried told them that the reason they tried their church was because of what people their church was because of what people their church was because of what people written in the Google reviews and um I written in the Google reviews and um I written in the Google reviews and um I thought that was super powerful again thought that was super powerful again thought that was super powerful again it's it's not what you say about it's it's not what you say about it's it's not what you say about yourself it's what other people testify yourself it's what other people testify yourself it's what other people testify about you that's going to carry the most about you that's going to carry the most about you that's going to carry the most weight so utilize those reviews to do weight so utilize those reviews to do weight so utilize those reviews to do that any final thoughts there Jason one that any final thoughts there Jason one that any final thoughts there Jason one thing on that I um because you know I thing on that I um because you know I thing on that I um because you know I get asked like you how do we how do we get asked like you how do we how do we get asked like you how do we how do we capture people's stories you know H how capture people's stories you know H how capture people's stories you know H how do you do that well you have first of do you do that well you have first of do you do that well you have first of all first of all you have to ask but a all first of all you have to ask but a all first of all you have to ask but a great tactic is if you guys do baptisms great tactic is if you guys do baptisms great tactic is if you guys do baptisms once they get baptized soon as they come once they get baptized soon as they come once they get baptized soon as they come out of the water kind of a thing and out of the water kind of a thing and out of the water kind of a thing and they're drying off or you know whatever they're drying off or you know whatever they're drying off or you know whatever try to capture their story you know just try to capture their story you know just try to capture their story you know just hey what was it like for you to get hey what was it like for you to get hey what was it like for you to get baptized what what what brought you to baptized what what what brought you to baptized what what what brought you to the point where you said you want to get the point where you said you want to get the point where you said you want to get baptized tell me your story right and I baptized tell me your story right and I baptized tell me your story right and I I always encourage churches to do that I always encourage churches to do that I always encourage churches to do that and you'll get if you do baptisms you'll and you'll get if you do baptisms you'll and you'll get if you do baptisms you'll get stories and then you know oh get stories and then you know oh get stories and then you know oh something's there like you just don't something's there like you just don't something's there like you just don't understand what my past was like you understand what my past was like you understand what my past was like you know and I've had know and I've had know and I've had 20 years of a hard Road it led me to

20 years of a hard Road it led me to 20 years of a hard Road it led me to this point you know you're not going to this point you know you're not going to this point you know you're not going to say well explain to me those TW you GNA say well explain to me those TW you GNA say well explain to me those TW you GNA do that in that setting but now you're do that in that setting but now you're do that in that setting but now you're like can I follow up with you I'd love like can I follow up with you I'd love like can I follow up with you I'd love to sit down and hear your story right so to sit down and hear your story right so to sit down and hear your story right so that's another way to kind of because that's another way to kind of because that's another way to kind of because you could put it on on Google for sure you could put it on on Google for sure you could put it on on Google for sure um some people may be a little bit leery um some people may be a little bit leery um some people may be a little bit leery about going too deep with their story about going too deep with their story about going too deep with their story but certainly people who just got but certainly people who just got but certainly people who just got baptized typically are kind of they're baptized typically are kind of they're baptized typically are kind of they're excited about their faith there's a excited about their faith there's a excited about their faith there's a reason why they just got baptized so reason why they just got baptized so reason why they just got baptized so capital on that and use that as as a way capital on that and use that as as a way capital on that and use that as as a way to capture more stories for you know for to capture more stories for you know for to capture more stories for you know for like you said for Christian out like you said for Christian out like you said for Christian out everywhere I've J I've jokingly uh said everywhere I've J I've jokingly uh said everywhere I've J I've jokingly uh said that I was going to add leaving a Google that I was going to add leaving a Google that I was going to add leaving a Google review in our membership Covenant so review in our membership Covenant so review in our membership Covenant so when you become a member of our church when you become a member of our church when you become a member of our church you must you know you've got to be a a you must you know you've got to be a a you must you know you've got to be a a follower of Jesus you got to be baptized follower of Jesus you got to be baptized follower of Jesus you got to be baptized you got to be in a small group you got you got to be in a small group you got you got to be in a small group you got to serve in a Ministry and you got to to serve in a Ministry and you got to to serve in a Ministry and you got to leave a festar Google riew if you leave a festar Google riew if you leave a festar Google riew if you haven't left a five star Google review haven't left a five star Google review haven't left a five star Google review you can't a member so uh I'm only half you can't a member so uh I'm only half you can't a member so uh I'm only half serious about that joking so anyway uh serious about that joking so anyway uh serious about that joking so anyway uh well for those of you who've made it all well for those of you who've made it all well for those of you who've made it all the way to the end of this podcast thank the way to the end of this podcast thank the way to the end of this podcast thank you so much uh for uh for your loyalty you so much uh for uh for your loyalty you so much uh for uh for your loyalty thanks for listening we hope that this thanks for listening we hope that this thanks for listening we hope that this has been helpful useful for you if you has been helpful useful for you if you has been helpful useful for you if you haven't yet subscribed wherever you haven't yet subscribed wherever you haven't yet subscribed wherever you listen to your favorite podcast make listen to your favorite podcast make listen to your favorite podcast make sure that you do that so that you don't sure that you do that so that you don't sure that you do that so that you don't miss any future episodes and until the miss any future episodes and until the miss any future episodes and until the next time on behalf of Jason Hamrock and next time on behalf of Jason Hamrock and next time on behalf of Jason Hamrock and myself Bart Blair thanks for tuning in