The Missing Ingredient to Your Church Website: CALL TO ACTION

[Music] [Music] I honestly and I'm going to carry this I honestly and I'm going to carry this I honestly and I'm going to carry this into the next type of content that we're into the next type of content that we're into the next type of content that we're talking about but I I would rather you talking about but I I would rather you talking about but I I would rather you know I would rather have a hundred know I would rather have a hundred know I would rather have a hundred people show up and I'd and have all of people show up and I'd and have all of people show up and I'd and have all of their names and email addresses that their names and email addresses that their names and email addresses that have a thousand people show up and not have a thousand people show up and not have a thousand people show up and not know who any of those people are know who any of those people are know who any of those people are that's that's me I would rather have a that's that's me I would rather have a that's that's me I would rather have a hundred and know who they are and be hundred and know who they are and be hundred and know who they are and be able to follow up with them than have a able to follow up with them than have a able to follow up with them than have a thousand and have them remain anonymous thousand and have them remain anonymous thousand and have them remain anonymous because I don't think anonymity is the because I don't think anonymity is the because I don't think anonymity is the best way for us to do well and you know best way for us to do well and you know best way for us to do well and you know by not doing that we're just hoping by not doing that we're just hoping by not doing that we're just hoping that they'll show up in the future and that they'll show up in the future and that they'll show up in the future and they might if they run into a crisis or they might if they run into a crisis or they might if they run into a crisis or whatever they might go yeah that church whatever they might go yeah that church whatever they might go yeah that church remember we went to that thing we really remember we went to that thing we really remember we went to that thing we really like those people let's go there right like those people let's go there right like those people let's go there right you're hoping that's going to happen we you're hoping that's going to happen we you're hoping that's going to happen we pray the Holy Spirit moves through pray the Holy Spirit moves through pray the Holy Spirit moves through people of course people of course people of course but he gave us tools but he gave us tools but he gave us tools to actually attract people let's use to actually attract people let's use to actually attract people let's use them so them so them so hey welcome to the missional marketing hey welcome to the missional marketing hey welcome to the missional marketing podcast season three episode 21 I'm Bart podcast season three episode 21 I'm Bart podcast season three episode 21 I'm Bart Blair and I am here with my co-host the Blair and I am here with my co-host the Blair and I am here with my co-host the CEO of missional marketing Jason Hamrock CEO of missional marketing Jason Hamrock CEO of missional marketing Jason Hamrock Jason thanks for being with me on the Jason thanks for being with me on the Jason thanks for being with me on the show today oh Bart I'm excited uh thanks show today oh Bart I'm excited uh thanks show today oh Bart I'm excited uh thanks for having me and uh any of these for having me and uh any of these for having me and uh any of these conversations because we're going to conversations because we're going to conversations because we're going to talk about something pretty fun today uh talk about something pretty fun today uh talk about something pretty fun today uh something we we sit and talk about every something we we sit and talk about every something we we sit and talk about every day right so yeah absolutely yeah day right so yeah absolutely yeah day right so yeah absolutely yeah absolutely uh I should say happy new absolutely uh I should say happy new absolutely uh I should say happy new year uh this is our first podcast year uh this is our first podcast year uh this is our first podcast episode of the 2023 calendar year in episode of the 2023 calendar year in episode of the 2023 calendar year in fact we're recording this what is today fact we're recording this what is today fact we're recording this what is today January 2nd it's like literally we're

January 2nd it's like literally we're January 2nd it's like literally we're recording this on January 2nd it'll be recording this on January 2nd it'll be recording this on January 2nd it'll be out this episode will be out by the end out this episode will be out by the end out this episode will be out by the end of this week so if you're listening to of this week so if you're listening to of this week so if you're listening to this in real time uh Jason suggested to this in real time uh Jason suggested to this in real time uh Jason suggested to me earlier before we started recording me earlier before we started recording me earlier before we started recording and I think it was a really good idea to and I think it was a really good idea to and I think it was a really good idea to say what we're going to talk about today say what we're going to talk about today say what we're going to talk about today ought to be maybe one of your primary ought to be maybe one of your primary ought to be maybe one of your primary goals with your Church website in 2023 I goals with your Church website in 2023 I goals with your Church website in 2023 I got the year right I was afraid I was got the year right I was afraid I was got the year right I was afraid I was gonna say 2022 2023 one objective the gonna say 2022 2023 one objective the gonna say 2022 2023 one objective the title of this podcast episode is the title of this podcast episode is the title of this podcast episode is the missing ingredient to your church missing ingredient to your church missing ingredient to your church website now don't be offended if it website now don't be offended if it website now don't be offended if it isn't missing from your website but isn't missing from your website but isn't missing from your website but maybe there are some things that you can maybe there are some things that you can maybe there are some things that you can do to improve that missing ingredient do to improve that missing ingredient do to improve that missing ingredient the thing that's really going to level the thing that's really going to level the thing that's really going to level up your Church website and really help up your Church website and really help up your Church website and really help you use it effectively to be the tool you use it effectively to be the tool you use it effectively to be the tool that you want it to be as far as digital that you want it to be as far as digital that you want it to be as far as digital Outreach and connection in your Outreach and connection in your Outreach and connection in your community is concerned is what we're community is concerned is what we're community is concerned is what we're going to call going to call going to call a call to action a call to action and a call to action a call to action and a call to action a call to action and the goal with using a call to action on the goal with using a call to action on the goal with using a call to action on your Church website and you're going to your Church website and you're going to your Church website and you're going to see we're going to talk about multiple see we're going to talk about multiple see we're going to talk about multiple calls to action is to move past using calls to action is to move past using calls to action is to move past using your Church website as a brochure or as your Church website as a brochure or as your Church website as a brochure or as a business card just a a place for a business card just a a place for a business card just a a place for information but to actually leverage information but to actually leverage information but to actually leverage your Church website as a way to start your Church website as a way to start your Church website as a way to start new relationships with people online uh new relationships with people online uh new relationships with people online uh Jason and I can attest to the fact that Jason and I can attest to the fact that Jason and I can attest to the fact that we look at Google analytics for hundreds we look at Google analytics for hundreds we look at Google analytics for hundreds of churches every single month and we of churches every single month and we of churches every single month and we see thousands and thousands and see thousands and thousands and see thousands and thousands and thousands of clicks to church websites thousands of clicks to church websites thousands of clicks to church websites but all of those clicks are nothing more but all of those clicks are nothing more but all of those clicks are nothing more than clicks unless the person on the than clicks unless the person on the than clicks unless the person on the other end actually raises their hand and other end actually raises their hand and other end actually raises their hand and identifies themself and says this is

identifies themself and says this is identifies themself and says this is what I'm looking for this is what I need what I'm looking for this is what I need what I'm looking for this is what I need this is how you as a church can help me this is how you as a church can help me this is how you as a church can help me otherwise they're nothing more than otherwise they're nothing more than otherwise they're nothing more than Anonymous clicks and so what we want to Anonymous clicks and so what we want to Anonymous clicks and so what we want to do is unpack today how you can use this do is unpack today how you can use this do is unpack today how you can use this call to action the CTA to start new call to action the CTA to start new call to action the CTA to start new relationships with people online so so relationships with people online so so relationships with people online so so that is our foundation Jason why don't that is our foundation Jason why don't that is our foundation Jason why don't you talk a little bit about what a call you talk a little bit about what a call you talk a little bit about what a call to action really is what does that mean to action really is what does that mean to action really is what does that mean when we use that terminology yeah yeah when we use that terminology yeah yeah when we use that terminology yeah yeah so you mentioned something so you mentioned something so you mentioned something previously you said uh uh most websites previously you said uh uh most websites previously you said uh uh most websites act like a brochure or a business card act like a brochure or a business card act like a brochure or a business card and I would say that that's a that's and I would say that that's a that's and I would say that that's a that's okay the problem is you don't want to okay the problem is you don't want to okay the problem is you don't want to build your website for your people only build your website for your people only build your website for your people only and so part of what we're talking about and so part of what we're talking about and so part of what we're talking about here is understanding the posture that here is understanding the posture that here is understanding the posture that you're wanting to reach new people if you're wanting to reach new people if you're wanting to reach new people if you reach your own people that's that's you reach your own people that's that's you reach your own people that's that's awesome that's but they're already awesome that's but they're already awesome that's but they're already coming to your church there's different coming to your church there's different coming to your church there's different ways to engage those people but if you ways to engage those people but if you ways to engage those people but if you have a website that reaches people in have a website that reaches people in have a website that reaches people in your community who either are your community who either are your community who either are unchurchedchurched uh don't know who unchurchedchurched uh don't know who unchurchedchurched uh don't know who Jesus is but they have a need Jesus is but they have a need Jesus is but they have a need and they stumble upon your website you and they stumble upon your website you and they stumble upon your website you want to be taking that call to action want to be taking that call to action want to be taking that call to action seriously okay so a call to action is seriously okay so a call to action is seriously okay so a call to action is basically it's it's prompting or it's basically it's it's prompting or it's basically it's it's prompting or it's directing somebody directing somebody directing somebody to do something while they're on your to do something while they're on your to do something while they're on your website so uh it's it's it's like if you website so uh it's it's it's like if you website so uh it's it's it's like if you have a web page and it's you don't want have a web page and it's you don't want have a web page and it's you don't want to just have a bunch of information and to just have a bunch of information and to just have a bunch of information and leave them hanging you want to have leave them hanging you want to have leave them hanging you want to have information that leads them to take a

information that leads them to take a information that leads them to take a step so it's a call to action so you step so it's a call to action so you step so it's a call to action so you might have a might have a might have a we're gonna get into this one but you we're gonna get into this one but you we're gonna get into this one but you might have a marriage page right most might have a marriage page right most might have a marriage page right most people have a marriage page but it's people have a marriage page but it's people have a marriage page but it's only talking about their marriage only talking about their marriage only talking about their marriage Ministry that might meet a few times a Ministry that might meet a few times a Ministry that might meet a few times a year and you know email this person or year and you know email this person or year and you know email this person or we'll let you know when the next we'll let you know when the next we'll let you know when the next marriage Ministry event's gonna happen marriage Ministry event's gonna happen marriage Ministry event's gonna happen okay fine but if if somebody in your okay fine but if if somebody in your okay fine but if if somebody in your community is struggling with their community is struggling with their community is struggling with their marriage and they stumbled upon your marriage and they stumbled upon your marriage and they stumbled upon your Church website and they landed on your Church website and they landed on your Church website and they landed on your marriage page they're looking for help marriage page they're looking for help marriage page they're looking for help so a call to action might be while so a call to action might be while so a call to action might be while you're waiting for our next event you're waiting for our next event you're waiting for our next event download this amazing PDF on five ways download this amazing PDF on five ways download this amazing PDF on five ways to increase or improve your marriage by to increase or improve your marriage by to increase or improve your marriage by this weekend right some kind of a PDF this weekend right some kind of a PDF this weekend right some kind of a PDF that your pastor maybe spoke on a sermon that your pastor maybe spoke on a sermon that your pastor maybe spoke on a sermon series or certain there's tons of series or certain there's tons of series or certain there's tons of resources out there but when you do that resources out there but when you do that resources out there but when you do that you ask them to give us your name email you ask them to give us your name email you ask them to give us your name email maybe even their cell phone you could maybe even their cell phone you could maybe even their cell phone you could text them some information you just text them some information you just text them some information you just generated a lead that was the call to generated a lead that was the call to generated a lead that was the call to action action action and so you know if you start looking and so you know if you start looking and so you know if you start looking around uh the marketplace you you know around uh the marketplace you you know around uh the marketplace you you know insurance companies obviously credit insurance companies obviously credit insurance companies obviously credit cards anywhere you go what do they want cards anywhere you go what do they want cards anywhere you go what do they want they want your name their email if they they want your name their email if they they want your name their email if they get any more information like your cell get any more information like your cell get any more information like your cell phone phone phone they're they're loving that because that they're they're loving that because that they're they're loving that because that is like gold to them we kind of need to is like gold to them we kind of need to is like gold to them we kind of need to think the same thing in the church world think the same thing in the church world think the same thing in the church world because the the days of people just because the the days of people just because the the days of people just showing up to church you know those are showing up to church you know those are showing up to church you know those are starting to dwindle a little bit right starting to dwindle a little bit right starting to dwindle a little bit right we're more of a post we're more of a post we're more of a post you know Christian Nation anymore but if

you know Christian Nation anymore but if you know Christian Nation anymore but if we can have a content on our website we can have a content on our website we can have a content on our website where actually we're engaging people and where actually we're engaging people and where actually we're engaging people and we generate that call to action that we generate that call to action that we generate that call to action that that turns into a lead that's what we're that turns into a lead that's what we're that turns into a lead that's what we're talking about here so it can be a button talking about here so it can be a button talking about here so it can be a button a forum a web link it can be anything a forum a web link it can be anything a forum a web link it can be anything but it's that call to action to get them but it's that call to action to get them but it's that call to action to get them to engage more right we we talked about to engage more right we we talked about to engage more right we we talked about uh people who might be at what we'd uh people who might be at what we'd uh people who might be at what we'd refer to as the top of the funnel right refer to as the top of the funnel right refer to as the top of the funnel right and we're going to do actually a podcast and we're going to do actually a podcast and we're going to do actually a podcast episode in the upcoming weeks on the episode in the upcoming weeks on the episode in the upcoming weeks on the concept of a funnel a funnel for people concept of a funnel a funnel for people concept of a funnel a funnel for people who are new to your church the top of who are new to your church the top of who are new to your church the top of the funnel is really wide right and so the funnel is really wide right and so the funnel is really wide right and so there are a lot of people up there most there are a lot of people up there most there are a lot of people up there most often people who come to your website or often people who come to your website or often people who come to your website or at the top of the funnel they kind of at the top of the funnel they kind of at the top of the funnel they kind of spin around the top of the funnel and spin around the top of the funnel and spin around the top of the funnel and then they bolt and what we want to do is then they bolt and what we want to do is then they bolt and what we want to do is we want to guide them through a process we want to guide them through a process we want to guide them through a process using the website to move one step using the website to move one step using the website to move one step closer to the other end of the funnel closer to the other end of the funnel closer to the other end of the funnel and having calls to action that guide and having calls to action that guide and having calls to action that guide people through that process that allow people through that process that allow people through that process that allow you to initiate relationship and nurture you to initiate relationship and nurture you to initiate relationship and nurture relationship with them those are the relationship with them those are the relationship with them those are the people who are ultimately going to end people who are ultimately going to end people who are ultimately going to end up planning a visit well let's talk up planning a visit well let's talk up planning a visit well let's talk about that I use that phrase plan to about that I use that phrase plan to about that I use that phrase plan to visit uh I though those are those are visit uh I though those are those are visit uh I though those are those are three words that Jason and I have three words that Jason and I have three words that Jason and I have probably used a bazillion times as we've probably used a bazillion times as we've probably used a bazillion times as we've talked to churches and even on this this talked to churches and even on this this talked to churches and even on this this podcast podcast podcast um Jason give us a few examples um Jason give us a few examples um Jason give us a few examples including the plan of is it explain what including the plan of is it explain what including the plan of is it explain what that is explain what you see churches that is explain what you see churches that is explain what you see churches using that plan of visit for maybe a few using that plan of visit for maybe a few using that plan of visit for maybe a few other of the most common uh calls to other of the most common uh calls to other of the most common uh calls to action that we would see on a Church action that we would see on a Church action that we would see on a Church website and then we're going to talk website and then we're going to talk website and then we're going to talk about some that maybe churches aren't about some that maybe churches aren't about some that maybe churches aren't using as effectively that we think they

using as effectively that we think they using as effectively that we think they could but let's start with the ones that could but let's start with the ones that could but let's start with the ones that are the most common yeah you know if you are the most common yeah you know if you are the most common yeah you know if you visit 10 different Church websites visit 10 different Church websites visit 10 different Church websites you're gonna get a lot and and they have you're gonna get a lot and and they have you're gonna get a lot and and they have a planet visit button or a page on their a planet visit button or a page on their a planet visit button or a page on their website you're going to get 10 different website you're going to get 10 different website you're going to get 10 different ideas of what that looks like and some ideas of what that looks like and some ideas of what that looks like and some Churches just have a couple of pieces of Churches just have a couple of pieces of Churches just have a couple of pieces of information all the way to information all the way to information all the way to it's rolled out there's a ton of it's rolled out there's a ton of it's rolled out there's a ton of information along with a form with it information along with a form with it information along with a form with it you know that you could plan your visit you know that you could plan your visit you know that you could plan your visit you click on that form and there's 25 you click on that form and there's 25 you click on that form and there's 25 steps there are 25 fields for you to steps there are 25 fields for you to steps there are 25 fields for you to fill out I mean who does that you know fill out I mean who does that you know fill out I mean who does that you know it's like nobody maybe you might get one it's like nobody maybe you might get one it's like nobody maybe you might get one or two out of a hundred uh and then no or two out of a hundred uh and then no or two out of a hundred uh and then no no no no no no you might get one or two no no no no no you might get one or two no no no no no you might get one or two out of a thousand or ten thousand you're out of a thousand or ten thousand you're out of a thousand or ten thousand you're you know when you're asking when you're you know when you're asking when you're you know when you're asking when you're asking for names and addresses and birth asking for names and addresses and birth asking for names and addresses and birth dates and blood types and you know when dates and blood types and you know when dates and blood types and you know when you when you had your last bowel you when you had your last bowel you when you had your last bowel movement whatever questions you're movement whatever questions you're movement whatever questions you're asking right it just sometimes those asking right it just sometimes those asking right it just sometimes those forms get a little bit too personal forms get a little bit too personal forms get a little bit too personal um um um but yeah it's like that's why I made the but yeah it's like that's why I made the but yeah it's like that's why I made the analogy when we were talking earlier analogy when we were talking earlier analogy when we were talking earlier it's like you're you're asking the phone it's like you're you're asking the phone it's like you're you're asking the phone as if they're going to the ER yeah if I as if they're going to the ER yeah if I as if they're going to the ER yeah if I go to the ER I'm going to give you all go to the ER I'm going to give you all go to the ER I'm going to give you all that information because you need to that information because you need to that information because you need to know everything about me right but I'm know everything about me right but I'm know everything about me right but I'm not going to the ER I'm thinking about not going to the ER I'm thinking about not going to the ER I'm thinking about planning a visit to come to your church planning a visit to come to your church planning a visit to come to your church so maybe just a I would love to see so maybe just a I would love to see so maybe just a I would love to see churches do more like hey text the word churches do more like hey text the word churches do more like hey text the word new and we'll send you some just some new and we'll send you some just some new and we'll send you some just some text messages about your upcoming visit text messages about your upcoming visit text messages about your upcoming visit and then from there you can have some and then from there you can have some and then from there you can have some links like oh you want to go ahead and links like oh you want to go ahead and links like oh you want to go ahead and pre-register your kids click here pre-register your kids click here pre-register your kids click here because maybe you got six kids you want because maybe you got six kids you want because maybe you got six kids you want to pre-register you don't want to do to pre-register you don't want to do to pre-register you don't want to do that on Sunday morning at nine o'clock that on Sunday morning at nine o'clock that on Sunday morning at nine o'clock and to walk into church at 9 40 when the

and to walk into church at 9 40 when the and to walk into church at 9 40 when the service is for you know 40 minutes in so service is for you know 40 minutes in so service is for you know 40 minutes in so some parents might want to do that but some parents might want to do that but some parents might want to do that but you give them options those are called you give them options those are called you give them options those are called call to actions so I'd love to see a call to actions so I'd love to see a call to actions so I'd love to see a plan and visit page where plan and visit page where plan and visit page where uh there's just solid information about uh there's just solid information about uh there's just solid information about what to expect and you know you can have what to expect and you know you can have what to expect and you know you can have but inside of that you want to have but inside of that you want to have but inside of that you want to have links or you want to have call to links or you want to have call to links or you want to have call to actions to go deeper that is where actions to go deeper that is where actions to go deeper that is where really where you you you gain some really where you you you gain some really where you you you gain some ground because if you can get somebody ground because if you can get somebody ground because if you can get somebody that clicks on a plan to visit that clicks on a plan to visit that clicks on a plan to visit and they actually text you or they fill and they actually text you or they fill and they actually text you or they fill out some kind of a form well guess what out some kind of a form well guess what out some kind of a form well guess what they are really serious about coming to they are really serious about coming to they are really serious about coming to visit you that's a pretty hot lead and visit you that's a pretty hot lead and visit you that's a pretty hot lead and so you don't want to so you don't want to so you don't want to squish them with make sure you fill all squish them with make sure you fill all squish them with make sure you fill all these information right you want to be these information right you want to be these information right you want to be very careful about that messaging very careful about that messaging very careful about that messaging because you just want them to know or because you just want them to know or because you just want them to know or care about you you're invited here no care about you you're invited here no care about you you're invited here no pressure uh but we'd love to see you pressure uh but we'd love to see you pressure uh but we'd love to see you this Sunday in our church this Sunday in our church this Sunday in our church yeah I I know a lot of churches most yeah I I know a lot of churches most yeah I I know a lot of churches most churches and we encourage churches to churches and we encourage churches to churches and we encourage churches to have a plan of visit page on your have a plan of visit page on your have a plan of visit page on your website I think it's very very important website I think it's very very important website I think it's very very important but as a call to action I would call it but as a call to action I would call it but as a call to action I would call it kind of a passive call to action because kind of a passive call to action because kind of a passive call to action because it's really not the best call to action it's really not the best call to action it's really not the best call to action to get somebody to self-identify and to to get somebody to self-identify and to to get somebody to self-identify and to exchange information uh with you so I exchange information uh with you so I exchange information uh with you so I would say that it is often included but would say that it is often included but would say that it is often included but it is seldom used and you know maybe it is seldom used and you know maybe it is seldom used and you know maybe your church is an outlier and if your your church is an outlier and if your your church is an outlier and if your church is an outlier would you please church is an outlier would you please church is an outlier would you please post this post it in the comments or post this post it in the comments or post this post it in the comments or send me an email and let me know because send me an email and let me know because send me an email and let me know because I'd love to see what your church is I'd love to see what your church is I'd love to see what your church is doing if you're actually getting a high doing if you're actually getting a high doing if you're actually getting a high volume of people who are actually

volume of people who are actually volume of people who are actually filling out a plan of visit form because filling out a plan of visit form because filling out a plan of visit form because you're on to something that maybe other you're on to something that maybe other you're on to something that maybe other churches can benefit from so I just want churches can benefit from so I just want churches can benefit from so I just want to throw that out there yeah um I think to throw that out there yeah um I think to throw that out there yeah um I think when you you know like I was sharing when you you know like I was sharing when you you know like I was sharing with Bart I live in Arizona so we I hate with Bart I live in Arizona so we I hate with Bart I live in Arizona so we I hate to say it we went and saw the Arizona to say it we went and saw the Arizona to say it we went and saw the Arizona Cardinals play football on Christmas day Cardinals play football on Christmas day Cardinals play football on Christmas day okay so was it really about watching the okay so was it really about watching the okay so was it really about watching the Arizona Cardinals they're not very good Arizona Cardinals they're not very good Arizona Cardinals they're not very good this year uh but there were plans T of this year uh but there were plans T of this year uh but there were plans T of empty seats is what he's telling us no empty seats is what he's telling us no empty seats is what he's telling us no we we put the buck in here so of course we we put the buck in here so of course we we put the buck in here so of course you want to go watch Tom Brady play okay you want to go watch Tom Brady play okay you want to go watch Tom Brady play okay but my my point in saying that is when I but my my point in saying that is when I but my my point in saying that is when I bought those tickets using uh uh seat bought those tickets using uh uh seat bought those tickets using uh uh seat geek it was a very pleasurable geek it was a very pleasurable geek it was a very pleasurable experience they walked you through they experience they walked you through they experience they walked you through they didn't overwhelm you it was very easy didn't overwhelm you it was very easy didn't overwhelm you it was very easy then I got messages about the upcoming then I got messages about the upcoming then I got messages about the upcoming you know the game day and of course it's you know the game day and of course it's you know the game day and of course it's a bigger bigger deal because you're a bigger bigger deal because you're a bigger bigger deal because you're going to a big football game and some going to a big football game and some going to a big football game and some parking and all that kind of stuff parking and all that kind of stuff parking and all that kind of stuff played into it but I really liked how played into it but I really liked how played into it but I really liked how they were not pushy but just wanting to they were not pushy but just wanting to they were not pushy but just wanting to inform if you want to learn more click inform if you want to learn more click inform if you want to learn more click here kind of a thing and and I think we here kind of a thing and and I think we here kind of a thing and and I think we can take some some cues so if you're the can take some some cues so if you're the can take some some cues so if you're the communication director you're the communication director you're the communication director you're the webmaster you're in charge of your webmaster you're in charge of your webmaster you're in charge of your website and you are overseeing that website and you are overseeing that website and you are overseeing that planet visit page I really recommend you planet visit page I really recommend you planet visit page I really recommend you take a look at a bunch of other Church take a look at a bunch of other Church take a look at a bunch of other Church websites to see what they do but then websites to see what they do but then websites to see what they do but then just pay attention when you're buying just pay attention when you're buying just pay attention when you're buying something or you're going to an event or something or you're going to an event or something or you're going to an event or you're going to a concert or whatever you're going to a concert or whatever you're going to a concert or whatever that might be that might be that might be put yourself in the seat of the person put yourself in the seat of the person put yourself in the seat of the person that's planning to visit to your church that's planning to visit to your church that's planning to visit to your church do you like that experience or not and do you like that experience or not and do you like that experience or not and and I would love Bart I would love to

and I would love Bart I would love to and I would love Bart I would love to have a conversation with you and you have a conversation with you and you have a conversation with you and you know we would do this know we would do this know we would do this you know for free for fun let's talk you know for free for fun let's talk you know for free for fun let's talk about what your experience looks like uh about what your experience looks like uh about what your experience looks like uh because we have a we look at a lot of because we have a we look at a lot of because we have a we look at a lot of them we have a lot to say about it and them we have a lot to say about it and them we have a lot to say about it and there's certain level of information I there's certain level of information I there's certain level of information I want to see I'd love to hear a message want to see I'd love to hear a message want to see I'd love to hear a message see a video from your your lead Pastor see a video from your your lead Pastor see a video from your your lead Pastor perhaps love to see some clips about a perhaps love to see some clips about a perhaps love to see some clips about a recent message I could get a flavor for recent message I could get a flavor for recent message I could get a flavor for who he is I can learn more about who he is I can learn more about who he is I can learn more about children's ministry maybe there's even a children's ministry maybe there's even a children's ministry maybe there's even a video from your your children's Pastor video from your your children's Pastor video from your your children's Pastor your student Pastor you can be very your student Pastor you can be very your student Pastor you can be very intentional about having call to actions intentional about having call to actions intentional about having call to actions and to watch and engage on your plan to and to watch and engage on your plan to and to watch and engage on your plan to visit more than just a a couple of visit more than just a a couple of visit more than just a a couple of paragraphs with one photo paragraphs with one photo paragraphs with one photo you'll think think through that right I you'll think think through that right I you'll think think through that right I actually I think we have an entire actually I think we have an entire actually I think we have an entire podcast episode dedicated to the plan of podcast episode dedicated to the plan of podcast episode dedicated to the plan of visit page so I will try to find that visit page so I will try to find that visit page so I will try to find that and I will link that in our show notes and I will link that in our show notes and I will link that in our show notes because I think that that would be because I think that that would be because I think that that would be helpful for folks where we kind of helpful for folks where we kind of helpful for folks where we kind of extrapolate some of the the best aspects extrapolate some of the the best aspects extrapolate some of the the best aspects of that plan of visit page of that plan of visit page of that plan of visit page um you know I'll just mention a couple um you know I'll just mention a couple um you know I'll just mention a couple of other things quickly that I think are of other things quickly that I think are of other things quickly that I think are often seen on Church websites but not often seen on Church websites but not often seen on Church websites but not necessarily as effective at starting new necessarily as effective at starting new necessarily as effective at starting new relationships uh one of them is the sign relationships uh one of them is the sign relationships uh one of them is the sign up for our church newsletter uh the up for our church newsletter uh the up for our church newsletter uh the reality is I think people who have reality is I think people who have reality is I think people who have already connected in your church and who already connected in your church and who already connected in your church and who are interested in what you have going on are interested in what you have going on are interested in what you have going on in your church are likely to do that but in your church are likely to do that but in your church are likely to do that but top of the funnel uh people who are just top of the funnel uh people who are just top of the funnel uh people who are just checking you out they're not likely to checking you out they're not likely to checking you out they're not likely to do that I do it all the time I get a lot do that I do it all the time I get a lot do that I do it all the time I get a lot of different Church newsletters because of different Church newsletters because of different Church newsletters because I go on Church websites and I sign up I go on Church websites and I sign up I go on Church websites and I sign up just because I want to see what their just because I want to see what their just because I want to see what their Journey Journey Journey yeah I just I'm just nosy about what

yeah I just I'm just nosy about what yeah I just I'm just nosy about what kind of content they're creating but the kind of content they're creating but the kind of content they're creating but the reality is most Church newsletters reality is most Church newsletters reality is most Church newsletters aren't adding value to a person who aren't adding value to a person who aren't adding value to a person who doesn't attend your church doesn't attend your church doesn't attend your church so the person who's not attending your so the person who's not attending your so the person who's not attending your church church church um they're not really going to benefit um they're not really going to benefit um they're not really going to benefit much from signing up and they probably much from signing up and they probably much from signing up and they probably know that they're going to be hesitant know that they're going to be hesitant know that they're going to be hesitant to do that so again sign up for a to do that so again sign up for a to do that so again sign up for a newsletter it's often included it's newsletter it's often included it's newsletter it's often included it's seldom used it should be on your Church seldom used it should be on your Church seldom used it should be on your Church website but don't see that as a lead website but don't see that as a lead website but don't see that as a lead generator on your website another one is generator on your website another one is generator on your website another one is is that watch live or the watch the live is that watch live or the watch the live is that watch live or the watch the live stream or watch online I think it's stream or watch online I think it's stream or watch online I think it's really important that you have that on really important that you have that on really important that you have that on there and I would use that language there and I would use that language there and I would use that language watch live or watch the live stream that watch live or watch the live stream that watch live or watch the live stream that is a call to action you're using action is a call to action you're using action is a call to action you're using action language and telling person what to do language and telling person what to do language and telling person what to do but again they can still do that but again they can still do that but again they can still do that anonymously they don't have to let you anonymously they don't have to let you anonymously they don't have to let you know that they're there they don't have know that they're there they don't have know that they're there they don't have to self-identify it is a great way for to self-identify it is a great way for to self-identify it is a great way for them to get a glimpse into your church them to get a glimpse into your church them to get a glimpse into your church what you're all about what your sermons what you're all about what your sermons what you're all about what your sermons are like maybe what your worship are like maybe what your worship are like maybe what your worship experience is like but it's not a lead experience is like but it's not a lead experience is like but it's not a lead generation generation generation quality click it's just a it is a step quality click it's just a it is a step quality click it's just a it is a step for them to get to know you a little bit for them to get to know you a little bit for them to get to know you a little bit better but it doesn't give you an better but it doesn't give you an better but it doesn't give you an opportunity to get to know them any opportunity to get to know them any opportunity to get to know them any better yeah no I I you know real quick better yeah no I I you know real quick better yeah no I I you know real quick to piggyback on that usually see the to piggyback on that usually see the to piggyback on that usually see the word message at the top right as a menu word message at the top right as a menu word message at the top right as a menu change that the word watch right message change that the word watch right message change that the word watch right message isn't a call to action watch is yeah or isn't a call to action watch is yeah or isn't a call to action watch is yeah or you see you see message or sermons or you see you see message or sermons or you see you see message or sermons or sermon archive or something like that I sermon archive or something like that I sermon archive or something like that I change it to watch I manage a Church's change it to watch I manage a Church's change it to watch I manage a Church's website one of our our church partners website one of our our church partners website one of our our church partners and we recently changed it to to watch

and we recently changed it to to watch and we recently changed it to to watch and read because they do their sermon and read because they do their sermon and read because they do their sermon every week and they do a blog post from every week and they do a blog post from every week and they do a blog post from their sermon every week so those are the their sermon every week so those are the their sermon every week so those are the two calls to action watch and read it's two calls to action watch and read it's two calls to action watch and read it's telling the person what you want them to telling the person what you want them to telling the person what you want them to do do do um so those are some common things that um so those are some common things that um so those are some common things that you see and you probably have as a you see and you probably have as a you see and you probably have as a church leader you probably already have church leader you probably already have church leader you probably already have some of those calls to action on your some of those calls to action on your some of those calls to action on your Church website but what we want to do is Church website but what we want to do is Church website but what we want to do is kind of dig a little bit deeper in the kind of dig a little bit deeper in the kind of dig a little bit deeper in the Box here and talk about some other ctas Box here and talk about some other ctas Box here and talk about some other ctas some other calls to action that will get some other calls to action that will get some other calls to action that will get people to take that next step with you people to take that next step with you people to take that next step with you and to self-identify so that you can and to self-identify so that you can and to self-identify so that you can start a relationship with them so Jason start a relationship with them so Jason start a relationship with them so Jason why don't you talk a little bit about why don't you talk a little bit about why don't you talk a little bit about the concept of just of r svps how and the concept of just of r svps how and the concept of just of r svps how and when a church might actually use an RSVP when a church might actually use an RSVP when a church might actually use an RSVP well around your events right two of the well around your events right two of the well around your events right two of the top of my head would be Christmas and top of my head would be Christmas and top of my head would be Christmas and Easter why not you know even though Easter why not you know even though Easter why not you know even though you're not selling tickets like my you're not selling tickets like my you're not selling tickets like my church asks you to go ahead and RSVP church asks you to go ahead and RSVP church asks you to go ahead and RSVP you're not getting a ticket there's no you're not getting a ticket there's no you're not getting a ticket there's no transaction there it's just more like transaction there it's just more like transaction there it's just more like hey I'm Jason and I'm having this hey I'm Jason and I'm having this hey I'm Jason and I'm having this meeting my party right and and I'm meeting my party right and and I'm meeting my party right and and I'm giving them my information it's just giving them my information it's just giving them my information it's just it's simple information but it's kind of it's simple information but it's kind of it's simple information but it's kind of nice because I got text messages about nice because I got text messages about nice because I got text messages about the upcoming Christmas Eve service so the upcoming Christmas Eve service so the upcoming Christmas Eve service so it's kind of nice because you could you it's kind of nice because you could you it's kind of nice because you could you could generate names and even you know could generate names and even you know could generate names and even you know emails or texts or you know phone emails or texts or you know phone emails or texts or you know phone numbers from that numbers from that numbers from that um but like Christmas and Easter are two um but like Christmas and Easter are two um but like Christmas and Easter are two of them that are really really obvious of them that are really really obvious of them that are really really obvious but you have some other ones like maybe but you have some other ones like maybe but you have some other ones like maybe there's a special event you're going to there's a special event you're going to there's a special event you're going to have even though it's free some kind of have even though it's free some kind of have even though it's free some kind of a conference that it might be free or it a conference that it might be free or it a conference that it might be free or it could be VBS just different ways of could be VBS just different ways of could be VBS just different ways of different things that you have going on different things that you have going on different things that you have going on that if you think about it you could do

that if you think about it you could do that if you think about it you could do some kind of Eventbrite or something some kind of Eventbrite or something some kind of Eventbrite or something that requires somebody to to give you a that requires somebody to to give you a that requires somebody to to give you a little piece of information little piece of information little piece of information in exchange for their virtual or digital in exchange for their virtual or digital in exchange for their virtual or digital ticket that doesn't really exist it's ticket that doesn't really exist it's ticket that doesn't really exist it's just hey you're now registered we can't just hey you're now registered we can't just hey you're now registered we can't wait to see you on Saturday or Sunday so wait to see you on Saturday or Sunday so wait to see you on Saturday or Sunday so those are the easy ones right yeah those are the easy ones right yeah those are the easy ones right yeah here's a little idea that I like to use here's a little idea that I like to use here's a little idea that I like to use and I get pushback from churches and I get pushback from churches and I get pushback from churches sometimes when I say hey you should do a sometimes when I say hey you should do a sometimes when I say hey you should do a registration for your fall festival or registration for your fall festival or registration for your fall festival or for your Easter egg hunt or for your for your Easter egg hunt or for your for your Easter egg hunt or for your Christmas or your Easter Service and Christmas or your Easter Service and Christmas or your Easter Service and they're like well we just want everybody they're like well we just want everybody they're like well we just want everybody to come you don't really have to have a to come you don't really have to have a to come you don't really have to have a ticket that's great I love that you do ticket that's great I love that you do ticket that's great I love that you do that but even if it's not necessary I that but even if it's not necessary I that but even if it's not necessary I recommend using Eventbrite or using all recommend using Eventbrite or using all recommend using Eventbrite or using all events number one it gets you another events number one it gets you another events number one it gets you another place where people can search and find place where people can search and find place where people can search and find you online and find your events that you online and find your events that you online and find your events that aren't connected to your church secondly aren't connected to your church secondly aren't connected to your church secondly those people if they're planning to come those people if they're planning to come those people if they're planning to come and they're not connecting to your and they're not connecting to your and they're not connecting to your church they're going to go ahead and church they're going to go ahead and church they're going to go ahead and they're going to RSVP on Eventbrite and they're going to RSVP on Eventbrite and they're going to RSVP on Eventbrite and all events and that's a safe place for all events and that's a safe place for all events and that's a safe place for them because they don't feel like them because they don't feel like them because they don't feel like they're giving the information to the they're giving the information to the they're giving the information to the church they're giving the information to church they're giving the information to church they're giving the information to Eventbrite or to all events they don't Eventbrite or to all events they don't Eventbrite or to all events they don't necessarily equate the fact that you as necessarily equate the fact that you as necessarily equate the fact that you as the church are now going to have their the church are now going to have their the church are now going to have their personal information then what I like to personal information then what I like to personal information then what I like to do is say okay if you registered or got do is say okay if you registered or got do is say okay if you registered or got your ticket on Eventbrite you print your your ticket on Eventbrite you print your your ticket on Eventbrite you print your ticket and you come and you present that ticket and you come and you present that ticket and you come and you present that to us at the door and we're going to to us at the door and we're going to to us at the door and we're going to enter you into a drawing for a 100 enter you into a drawing for a 100 enter you into a drawing for a 100 Amazon gift card or for some special Amazon gift card or for some special Amazon gift card or for some special Easter Prize or something of that nature Easter Prize or something of that nature Easter Prize or something of that nature because then you actually get names and because then you actually get names and because then you actually get names and email addresses of people from your email addresses of people from your email addresses of people from your community who RSVP and you can then community who RSVP and you can then community who RSVP and you can then verify who of those people actually verify who of those people actually verify who of those people actually showed up and that changes the way that

showed up and that changes the way that showed up and that changes the way that you do your follow up with them because you do your follow up with them because you do your follow up with them because if you know they are svp'd through if you know they are svp'd through if you know they are svp'd through Eventbrite Eventbrite Eventbrite you don't 100 know they came unless they you don't 100 know they came unless they you don't 100 know they came unless they actually prevent present the ticket to actually prevent present the ticket to actually prevent present the ticket to you when they actually get there but you you when they actually get there but you you when they actually get there but you got their name in their email address so got their name in their email address so got their name in their email address so you can email them and invite them to you can email them and invite them to you can email them and invite them to other things and nurture that other things and nurture that other things and nurture that relationship with them but if they relationship with them but if they relationship with them but if they actually show up and they give you the actually show up and they give you the actually show up and they give you the ticket because they want to be entered ticket because they want to be entered ticket because they want to be entered into the drawing for the prize or into the drawing for the prize or into the drawing for the prize or whatever it is now you have a different whatever it is now you have a different whatever it is now you have a different way of following up with them because way of following up with them because way of following up with them because almost guaranteed if they show up on almost guaranteed if they show up on almost guaranteed if they show up on your Easter Sunday service it's their your Easter Sunday service it's their your Easter Sunday service it's their first time they're probably not going to first time they're probably not going to first time they're probably not going to fill out your connection card on their fill out your connection card on their fill out your connection card on their first Sunday but if they brought that first Sunday but if they brought that first Sunday but if they brought that ticket because their kids are going to ticket because their kids are going to ticket because their kids are going to be registered to win the 500 pound be registered to win the 500 pound be registered to win the 500 pound chocolate Easter Bunny or whatever it is chocolate Easter Bunny or whatever it is chocolate Easter Bunny or whatever it is that you're gonna give away or the big that you're gonna give away or the big that you're gonna give away or the big screen TV or the man cave supplies or screen TV or the man cave supplies or screen TV or the man cave supplies or whatever it is that your church is going whatever it is that your church is going whatever it is that your church is going to give away you can now connect those to give away you can now connect those to give away you can now connect those people to uh to the actual RSVP and now people to uh to the actual RSVP and now people to uh to the actual RSVP and now you can start nurturing your you can start nurturing your you can start nurturing your relationship with them so I think any relationship with them so I think any relationship with them so I think any time anywhere you can use one of those time anywhere you can use one of those time anywhere you can use one of those platforms to do free tickets the benefit platforms to do free tickets the benefit platforms to do free tickets the benefit is one you get more local SEO juice is one you get more local SEO juice is one you get more local SEO juice people can find you in Google and find people can find you in Google and find people can find you in Google and find your events in Google because they're your events in Google because they're your events in Google because they're going to be Googling things like Easter going to be Googling things like Easter going to be Googling things like Easter activities for families or Easter stuff activities for families or Easter stuff activities for families or Easter stuff near me or whatever and secondly you get near me or whatever and secondly you get near me or whatever and secondly you get some names and email addresses that you some names and email addresses that you some names and email addresses that you can build relationship with and nurture can build relationship with and nurture can build relationship with and nurture those people down the funnel yeah yeah I those people down the funnel yeah yeah I those people down the funnel yeah yeah I think a lot of people don't do it think a lot of people don't do it think a lot of people don't do it because like you said oh we just want because like you said oh we just want because like you said oh we just want people to show up we don't want to well people to show up we don't want to well people to show up we don't want to well maybe that's you just not one in do the maybe that's you just not one in do the maybe that's you just not one in do the extra work but I'll tell you okay so extra work but I'll tell you okay so extra work but I'll tell you okay so don't do that you know the following don't do that you know the following don't do that you know the following weekends when you have a big event your

weekends when you have a big event your weekends when you have a big event your attendance like doubles okay then you're attendance like doubles okay then you're attendance like doubles okay then you're on to something don't don't change but on to something don't don't change but on to something don't don't change but if that's not the case you see a little if that's not the case you see a little if that's not the case you see a little bit of a bump increase but not much that bit of a bump increase but not much that bit of a bump increase but not much that tells me that that event you had was tells me that that event you had was tells me that that event you had was successful it was great successful it was great successful it was great but if you stop there you just wasted but if you stop there you just wasted but if you stop there you just wasted all that effort that went into that all that effort that went into that all that effort that went into that event now those people might show up in event now those people might show up in event now those people might show up in the future true but why not collect some the future true but why not collect some the future true but why not collect some information go back to your leadership information go back to your leadership information go back to your leadership the reason why you do these events why the reason why you do these events why the reason why you do these events why it's because you have nothing else to do it's because you have nothing else to do it's because you have nothing else to do no it's so that you can invite people to no it's so that you can invite people to no it's so that you can invite people to church so they can hear the gospel and church so they can hear the gospel and church so they can hear the gospel and you can help change their lives in their you can help change their lives in their you can help change their lives in their Eternal future so taking these extra Eternal future so taking these extra Eternal future so taking these extra steps of putting you're putting on a big steps of putting you're putting on a big steps of putting you're putting on a big event anyway to have some kind of easy event anyway to have some kind of easy event anyway to have some kind of easy registration registration registration even if it's even if you make it for you even if it's even if you make it for you even if it's even if you make it for you push it out there but you don't require push it out there but you don't require push it out there but you don't require every like your own congregation doesn't every like your own congregation doesn't every like your own congregation doesn't necessarily right you're fine but if you necessarily right you're fine but if you necessarily right you're fine but if you could put it out there I might as well could put it out there I might as well could put it out there I might as well collect the registrations from brand new collect the registrations from brand new collect the registrations from brand new people to follow up with them and invite people to follow up with them and invite people to follow up with them and invite them to church and now you can track them to church and now you can track them to church and now you can track that progress and so I kind of think that progress and so I kind of think that progress and so I kind of think it's either a you didn't you just ah we it's either a you didn't you just ah we it's either a you didn't you just ah we don't want we don't have time for it or don't want we don't have time for it or don't want we don't have time for it or it's a burden of people people are used it's a burden of people people are used it's a burden of people people are used to doing that anyway yeah I suppose like to doing that anyway yeah I suppose like to doing that anyway yeah I suppose like you said event right that's what they're you said event right that's what they're you said event right that's what they're used to doing yeah so they have to do it used to doing yeah so they have to do it used to doing yeah so they have to do it for every they have to do it for for every they have to do it for for every they have to do it for everything else everything in the world everything else everything in the world everything else everything in the world yeah and so I you know I would rather I yeah and so I you know I would rather I yeah and so I you know I would rather I honestly and I'm gonna carry this into honestly and I'm gonna carry this into honestly and I'm gonna carry this into the next type of content that we're the next type of content that we're the next type of content that we're talking about but I I would I would talking about but I I would I would talking about but I I would I would rather you know I would rather have a rather you know I would rather have a rather you know I would rather have a hundred people show up and I'd have all

hundred people show up and I'd have all hundred people show up and I'd have all of their names and email addresses that of their names and email addresses that of their names and email addresses that have a thousand people show up and not have a thousand people show up and not have a thousand people show up and not know who any of those people are know who any of those people are know who any of those people are I that's that's me I would rather have a I that's that's me I would rather have a I that's that's me I would rather have a hundred and know who they are and be hundred and know who they are and be hundred and know who they are and be able to follow up with them than have a able to follow up with them than have a able to follow up with them than have a thousand and have them remain anonymous thousand and have them remain anonymous thousand and have them remain anonymous because I don't think anonymity is the because I don't think anonymity is the because I don't think anonymity is the best way for us to do well and you know best way for us to do well and you know best way for us to do well and you know by not doing that we're just hoping by not doing that we're just hoping by not doing that we're just hoping that they'll show up in the future and that they'll show up in the future and that they'll show up in the future and they might if they run into a crisis or they might if they run into a crisis or they might if they run into a crisis or whatever they might go yeah that church whatever they might go yeah that church whatever they might go yeah that church remember we went to that thing that we remember we went to that thing that we remember we went to that thing that we really like those people let's go there really like those people let's go there really like those people let's go there right you're hoping that's going to right you're hoping that's going to right you're hoping that's going to happen we pray that holy spirit moves happen we pray that holy spirit moves happen we pray that holy spirit moves through people of course through people of course through people of course but he gave us tools but he gave us tools but he gave us tools to actually attract people let's use to actually attract people let's use to actually attract people let's use them so yeah one so one more tool here them so yeah one so one more tool here them so yeah one so one more tool here here's another tool and this you know here's another tool and this you know here's another tool and this you know what we have harped on this camped on what we have harped on this camped on what we have harped on this camped on this sung this song for a while and this sung this song for a while and this sung this song for a while and we're gonna kind of land the plane as it we're gonna kind of land the plane as it we're gonna kind of land the plane as it relates to calls to action relates to calls to action relates to calls to action and that is on the con the topic of and that is on the con the topic of and that is on the con the topic of gated content and Lead generators gated gated content and Lead generators gated gated content and Lead generators gated content lead generation you talked a content lead generation you talked a content lead generation you talked a little bit about this at the very outset little bit about this at the very outset little bit about this at the very outset of this conversation you use the example of this conversation you use the example of this conversation you use the example of some sort of PDF on the marriage page of some sort of PDF on the marriage page of some sort of PDF on the marriage page that helps someone with their marriage that helps someone with their marriage that helps someone with their marriage um when we're talking about gated um when we're talking about gated um when we're talking about gated content or lead generators that could be content or lead generators that could be content or lead generators that could be helpful PDFs it could be ebooks helpful PDFs it could be ebooks helpful PDFs it could be ebooks um it could be signing up for um it could be signing up for um it could be signing up for um an email uh list that you know um an email uh list that you know um an email uh list that you know provides a benefit to the person or a provides a benefit to the person or a provides a benefit to the person or a text messaging benefit it's not you're text messaging benefit it's not you're text messaging benefit it's not you're not not your newsletter some examples not not your newsletter some examples not not your newsletter some examples might be you use the marriage one

might be you use the marriage one might be you use the marriage one already you you go to the the children's already you you go to the the children's already you you go to the the children's ministry page on your children's ministry page on your children's ministry page on your children's ministry page How about if your ministry page How about if your ministry page How about if your children's ministry team could create children's ministry team could create children's ministry team could create like a a 10 email sequence of like a a 10 email sequence of like a a 10 email sequence of devotionals that you can do at dinner devotionals that you can do at dinner devotionals that you can do at dinner with your family over the course of the with your family over the course of the with your family over the course of the next 10 weeks and once a week you know next 10 weeks and once a week you know next 10 weeks and once a week you know they get an email that gives them a they get an email that gives them a they get an email that gives them a devotional to do with their dinner you devotional to do with their dinner you devotional to do with their dinner you know their family at dinner time and know their family at dinner time and know their family at dinner time and they're signing up for this specific they're signing up for this specific they're signing up for this specific email list to receive this specific email list to receive this specific email list to receive this specific thing or you could put it all in a PDF thing or you could put it all in a PDF thing or you could put it all in a PDF package you know or a parenting guide an package you know or a parenting guide an package you know or a parenting guide an ebook something that's a resource that ebook something that's a resource that ebook something that's a resource that they could download and use on their own they could download and use on their own they could download and use on their own I like the idea of email sequences or I like the idea of email sequences or I like the idea of email sequences or text sequences because it keeps them text sequences because it keeps them text sequences because it keeps them connected to you for a longer period of connected to you for a longer period of connected to you for a longer period of time those are some examples time those are some examples time those are some examples um you know I I share this with Jason um you know I I share this with Jason um you know I I share this with Jason um before we got on the on the the um before we got on the on the the um before we got on the on the the before we started recording before we started recording before we started recording um we have a church partner in New York um we have a church partner in New York um we have a church partner in New York uh and the pastor of that church is uh and the pastor of that church is uh and the pastor of that church is co-vocational he he works outside of co-vocational he he works outside of co-vocational he he works outside of being both the pastor of the church he being both the pastor of the church he being both the pastor of the church he has a has a job outside of the church has a has a job outside of the church has a has a job outside of the church and he actually has his own business and and he actually has his own business and and he actually has his own business and he recently tweeted that he had added a he recently tweeted that he had added a he recently tweeted that he had added a call to action to his business website call to action to his business website call to action to his business website on every single page and the number of on every single page and the number of on every single page and the number of leads that he got in like the next few leads that he got in like the next few leads that he got in like the next few weeks like triples or quadrupled weeks like triples or quadrupled weeks like triples or quadrupled something like that because now every something like that because now every something like that because now every page that somebody visits has specific page that somebody visits has specific page that somebody visits has specific and a unique call to action something and a unique call to action something and a unique call to action something that they could do where they're you that they could do where they're you that they could do where they're you know self-identifying so Jason let's know self-identifying so Jason let's know self-identifying so Jason let's let's talk through some of the pages

let's talk through some of the pages let's talk through some of the pages that a church might have on their Church that a church might have on their Church that a church might have on their Church website common pages that could have website common pages that could have website common pages that could have calls to action and what some of those calls to action and what some of those calls to action and what some of those calls to action could be well we really calls to action could be well we really calls to action could be well we really complicate this so you mentioned complicate this so you mentioned complicate this so you mentioned children's ministry I was I'm just children's ministry I was I'm just children's ministry I was I'm just saying it started right there okay saying it started right there okay saying it started right there okay on your children's page it's always just on your children's page it's always just on your children's page it's always just a brochure about our children's ministry a brochure about our children's ministry a brochure about our children's ministry which anybody can kind of guess and it's which anybody can kind of guess and it's which anybody can kind of guess and it's super boring what if you actually had super boring what if you actually had super boring what if you actually had I don't know different topics to help I don't know different topics to help I don't know different topics to help parents be better parents to help parents be better parents to help parents be better parents to help parents raise their kids better to help parents raise their kids better to help parents raise their kids better to help parents drive their kids towards Jesus parents drive their kids towards Jesus parents drive their kids towards Jesus so for example how to share Jesus with so for example how to share Jesus with so for example how to share Jesus with your children your children your children here's a PDF on the call to actions to here's a PDF on the call to actions to here's a PDF on the call to actions to say the prayer the sinner's prayer and say the prayer the sinner's prayer and say the prayer the sinner's prayer and celebrate that maybe talk to them about celebrate that maybe talk to them about celebrate that maybe talk to them about like give them different passages like give them different passages like give them different passages there's one another one might be how to there's one another one might be how to there's one another one might be how to help your kids navigate social media help your kids navigate social media help your kids navigate social media um here's another one how how to um here's another one how how to um here's another one how how to discipline your children discipline your children discipline your children I'm I could go on and on and on and on I'm I could go on and on and on and on I'm I could go on and on and on and on just go ask parents in your congregation just go ask parents in your congregation just go ask parents in your congregation what are you struggling with now as what are you struggling with now as what are you struggling with now as parents these days because my kids are parents these days because my kids are parents these days because my kids are kind of grown up I I don't know what kind of grown up I I don't know what kind of grown up I I don't know what parents of toddlers are dealing with or parents of toddlers are dealing with or parents of toddlers are dealing with or Elementary or Junior I don't know Elementary or Junior I don't know Elementary or Junior I don't know but I know about high school and college but I know about high school and college but I know about high school and college because that's where I am right now I because that's where I am right now I because that's where I am right now I could give you all kinds of information could give you all kinds of information could give you all kinds of information about what you should do parents out about what you should do parents out about what you should do parents out there are struggling and by the way if there are struggling and by the way if there are struggling and by the way if you actually put that on your children's you actually put that on your children's you actually put that on your children's base so you have a bunch of different base so you have a bunch of different base so you have a bunch of different ways for people to download stuff in ways for people to download stuff in ways for people to download stuff in exchange for their name and email you

exchange for their name and email you exchange for their name and email you could send them more information that's could send them more information that's could send them more information that's also shareable your congregation you now also shareable your congregation you now also shareable your congregation you now can use your people that go to your can use your people that go to your can use your people that go to your church to share that with their friends church to share that with their friends church to share that with their friends and family that might be dealing with and family that might be dealing with and family that might be dealing with those same issues that don't go to your those same issues that don't go to your those same issues that don't go to your church I mean this stuff goes on and on church I mean this stuff goes on and on church I mean this stuff goes on and on and on I could get into marriage I could and on I could get into marriage I could and on I could get into marriage I could get into your you know your grief get into your you know your grief get into your you know your grief share your grief support your um if you share your grief support your um if you share your grief support your um if you guys Celebrate Recovery like you guys guys Celebrate Recovery like you guys guys Celebrate Recovery like you guys have a page about addictions or whatever have a page about addictions or whatever have a page about addictions or whatever it might be just people this is my it might be just people this is my it might be just people this is my biggest one I'll go to church website biggest one I'll go to church website biggest one I'll go to church website and I'll say and I'll say and I'll say where's your page on how to accept Jesus where's your page on how to accept Jesus where's your page on how to accept Jesus as my Lord and Savior as my Lord and Savior as my Lord and Savior they're going uh I don't have a page on they're going uh I don't have a page on they're going uh I don't have a page on Jesus wait wait wait you don't ever talk Jesus wait wait wait you don't ever talk Jesus wait wait wait you don't ever talk about like the gospel you don't share about like the gospel you don't share about like the gospel you don't share that one no we do it all the time at that one no we do it all the time at that one no we do it all the time at church oh so I have to either come to church oh so I have to either come to church oh so I have to either come to your church or watch the full message to your church or watch the full message to your church or watch the full message to learn what it means to follow Jesus you learn what it means to follow Jesus you learn what it means to follow Jesus you don't have a page on your website that don't have a page on your website that don't have a page on your website that explains that explains that explains that you know and I get the oh yeah we need you know and I get the oh yeah we need you know and I get the oh yeah we need to work on that maybe that's another to work on that maybe that's another to work on that maybe that's another 2023 initiative like you should put that 2023 initiative like you should put that 2023 initiative like you should put that at the top of your list yeah come on at the top of your list yeah come on at the top of your list yeah come on so I there's a ton of them there's so I there's a ton of them there's so I there's a ton of them there's there's a few of them that you wrote there's a few of them that you wrote there's a few of them that you wrote down I love these staff page down I love these staff page down I love these staff page yeah yeah yeah yeah so I was on a call yeah yeah yeah yeah so I was on a call yeah yeah yeah yeah so I was on a call with a pastor from Austin Texas uh just with a pastor from Austin Texas uh just with a pastor from Austin Texas uh just last week and we were looking at the last week and we were looking at the last week and we were looking at the analytics on his Church website and analytics on his Church website and analytics on his Church website and aside from the home page aside from the home page aside from the home page the number one page that people were the number one page that people were the number one page that people were visiting on their Church website was visiting on their Church website was visiting on their Church website was their staff page it was actually the their staff page it was actually the their staff page it was actually the second most second most second most um viewed page as an entry point the um viewed page as an entry point the um viewed page as an entry point the landing page that people were coming to

landing page that people were coming to landing page that people were coming to because when you Google the name of the because when you Google the name of the because when you Google the name of the church uh it was one of the you know sub church uh it was one of the you know sub church uh it was one of the you know sub links that you would see under the the links that you would see under the the links that you would see under the the link extensions that you would see in in link extensions that you would see in in link extensions that you would see in in Google and people were clicking the Google and people were clicking the Google and people were clicking the staff page I said hey how about doing staff page I said hey how about doing staff page I said hey how about doing something like a you know top 10 date I something like a you know top 10 date I something like a you know top 10 date I night ideas from the church staff night ideas from the church staff night ideas from the church staff something creative something fun that something creative something fun that something creative something fun that shows the personality of the people on shows the personality of the people on shows the personality of the people on the staff and make it a downloadable PDF the staff and make it a downloadable PDF the staff and make it a downloadable PDF you know something something like that you know something something like that you know something something like that something fun and creative and like I something fun and creative and like I something fun and creative and like I could see as I was talking to Andy like could see as I was talking to Andy like could see as I was talking to Andy like the wheels were turned and he's like the wheels were turned and he's like the wheels were turned and he's like yeah I could I could do something like yeah I could I could do something like yeah I could I could do something like that he said I need more information on that he said I need more information on that he said I need more information on that page and I'm like not only do you that page and I'm like not only do you that page and I'm like not only do you need more information on that page but need more information on that page but need more information on that page but you actually need some kind of call to you actually need some kind of call to you actually need some kind of call to action action action um some of the other things I've we've um some of the other things I've we've um some of the other things I've we've talked about this in previous podcasts talked about this in previous podcasts talked about this in previous podcasts we did one with um Kenny Chang where we we did one with um Kenny Chang where we we did one with um Kenny Chang where we talked about blogging and adding content talked about blogging and adding content talked about blogging and adding content SEO content and I share a tool I'll try SEO content and I share a tool I'll try SEO content and I share a tool I'll try to put this in the in the show notes as to put this in the in the show notes as to put this in the in the show notes as well a tool where you can actually well a tool where you can actually well a tool where you can actually create a printable pdf version of the create a printable pdf version of the create a printable pdf version of the blog posts with the click of a button blog posts with the click of a button blog posts with the click of a button and a person can actually give you their and a person can actually give you their and a person can actually give you their name and email address and download a name and email address and download a name and email address and download a printable version of your blog post or printable version of your blog post or printable version of your blog post or any type of content that you have on the any type of content that you have on the any type of content that you have on the website if you've got sermon Pages you website if you've got sermon Pages you website if you've got sermon Pages you can include you know downloadable notes can include you know downloadable notes can include you know downloadable notes and outlines and transcripts and other and outlines and transcripts and other and outlines and transcripts and other things and you can put those behind a things and you can put those behind a things and you can put those behind a PDF or behind a an email wall so that PDF or behind a an email wall so that PDF or behind a an email wall so that people have to give you their email people have to give you their email people have to give you their email address for it you know there's all address for it you know there's all address for it you know there's all kinds of things that you can do to kinds of things that you can do to kinds of things that you can do to generate leads connections with people generate leads connections with people generate leads connections with people and I'm going to share with you before and I'm going to share with you before and I'm going to share with you before we wrap up this episode today some

we wrap up this episode today some we wrap up this episode today some things that we at missional marketing things that we at missional marketing things that we at missional marketing can do for you but I want to kind of can do for you but I want to kind of can do for you but I want to kind of pivot to this last point which is pivot to this last point which is pivot to this last point which is if you're getting names and email if you're getting names and email if you're getting names and email addresses you have to follow up with addresses you have to follow up with addresses you have to follow up with people you have to have a plan you have people you have to have a plan you have people you have to have a plan you have to you have to have a plan and I would to you have to have a plan and I would to you have to have a plan and I would say that nine out of ten times that I say that nine out of ten times that I say that nine out of ten times that I talk to churches about this talk to churches about this talk to churches about this the follow-up process tends to be the the follow-up process tends to be the the follow-up process tends to be the place where they they get hung up the place where they they get hung up the place where they they get hung up the most is this who who's supposed to do most is this who who's supposed to do most is this who who's supposed to do this who does the follow-up where does this who does the follow-up where does this who does the follow-up where does that come from how do we build those that come from how do we build those that come from how do we build those things and those are things that we want things and those are things that we want things and those are things that we want to be able to help churches with we've to be able to help churches with we've to be able to help churches with we've got creative ideas and we can coach you got creative ideas and we can coach you got creative ideas and we can coach you through that we can even you know you through that we can even you know you through that we can even you know you can hire us to do some of these things can hire us to do some of these things can hire us to do some of these things for you to help you out with them for you to help you out with them for you to help you out with them um but uh you know I I wanted to share um but uh you know I I wanted to share um but uh you know I I wanted to share one of the things you mentioned just a one of the things you mentioned just a one of the things you mentioned just a second ago Jason and I hadn't even second ago Jason and I hadn't even second ago Jason and I hadn't even thought of putting this on our podcast thought of putting this on our podcast thought of putting this on our podcast was was was shareable content and anytime you're you shareable content and anytime you're you shareable content and anytime you're you know one of these calls to action is know one of these calls to action is know one of these calls to action is share share this and we actually have a share share this and we actually have a share share this and we actually have a tool called the share tool where we can tool called the share tool where we can tool called the share tool where we can actually connect your Church website to actually connect your Church website to actually connect your Church website to our share tool and people can actually our share tool and people can actually our share tool and people can actually click a link put a text you know a cell click a link put a text you know a cell click a link put a text you know a cell phone number or an email address and phone number or an email address and phone number or an email address and they can share a sermon or a page from they can share a sermon or a page from they can share a sermon or a page from your website or a blog post from your your website or a blog post from your your website or a blog post from your website or any of the content that you website or any of the content that you website or any of the content that you have on your website have on your website have on your website um but sharing is another advantage to um but sharing is another advantage to um but sharing is another advantage to that and we're tracking who sent it and that and we're tracking who sent it and that and we're tracking who sent it and to whom they sent it to so you have two to whom they sent it to so you have two to whom they sent it to so you have two bits of information you're learning what

bits of information you're learning what bits of information you're learning what your congregation who's in it and who's your congregation who's in it and who's your congregation who's in it and who's getting it that share tool is pretty getting it that share tool is pretty getting it that share tool is pretty pretty awesome I love that pretty awesome I love that pretty awesome I love that um but you back to your you know the um but you back to your you know the um but you back to your you know the follow-up is really really important follow-up is really really important follow-up is really really important really important to talk through you really important to talk through you really important to talk through you don't just sign up for your Weekly don't just sign up for your Weekly don't just sign up for your Weekly Newsletter Newsletter Newsletter don't do that don't do that don't do that be intention if I if I uh we were be intention if I if I uh we were be intention if I if I uh we were talking about marriage if I if I landed talking about marriage if I if I landed talking about marriage if I if I landed on that page what kind of email should I on that page what kind of email should I on that page what kind of email should I get from you the first one shouldn't be get from you the first one shouldn't be get from you the first one shouldn't be subscribe to our newsletter or shouldn't subscribe to our newsletter or shouldn't subscribe to our newsletter or shouldn't be come to church this Sunday I wouldn't be come to church this Sunday I wouldn't be come to church this Sunday I wouldn't recommend it I'd recommend here's some recommend it I'd recommend here's some recommend it I'd recommend here's some more information about marriage maybe more information about marriage maybe more information about marriage maybe you send a series of three or four or you send a series of three or four or you send a series of three or four or five emails where now you're you get to five emails where now you're you get to five emails where now you're you get to like the third or the fourth one now like the third or the fourth one now like the third or the fourth one now it's like hey you want another one of it's like hey you want another one of it's like hey you want another one of the best things you can do for your the best things you can do for your the best things you can do for your marriage marriage marriage show up to church be the hero of your show up to church be the hero of your show up to church be the hero of your family you won't be disappointed we got family you won't be disappointed we got family you won't be disappointed we got a phenomenal children's a phenomenal children's a phenomenal children's so you want to be really intentional at so you want to be really intentional at so you want to be really intentional at that that email sequence and then track that that email sequence and then track that that email sequence and then track it now you've got a name and an email of it now you've got a name and an email of it now you've got a name and an email of somebody put them in your church somebody put them in your church somebody put them in your church management system to see if they're a management system to see if they're a management system to see if they're a part of your church or not and if they part of your church or not and if they part of your church or not and if they do show up you can go back and track do show up you can go back and track do show up you can go back and track that that history and so so many just that that history and so so many just that that history and so so many just being very intentional about your being very intentional about your being very intentional about your follow-up emails or your follow-up text follow-up emails or your follow-up text follow-up emails or your follow-up text messages it it's going to make or break messages it it's going to make or break messages it it's going to make or break it you know and you're not going to get it you know and you're not going to get it you know and you're not going to get it right you know so you're gonna fail it right you know so you're gonna fail it right you know so you're gonna fail failure is acceptable and embraced failure is acceptable and embraced failure is acceptable and embraced because that's how you get better because that's how you get better because that's how you get better so I just I mean so I just I mean so I just I mean it's gonna take some time but you you it's gonna take some time but you you it's gonna take some time but you you want to go through that pain yeah all want to go through that pain yeah all want to go through that pain yeah all right we're gonna wrap this up because right we're gonna wrap this up because right we're gonna wrap this up because this has been a long episode but

this has been a long episode but this has been a long episode but hopefully this has been very very hopefully this has been very very hopefully this has been very very helpful the missing ingredient to your helpful the missing ingredient to your helpful the missing ingredient to your church website is the call to action and church website is the call to action and church website is the call to action and we talked about some general calls to we talked about some general calls to we talked about some general calls to action things like planning a visit action things like planning a visit action things like planning a visit watching sermons watching online watching sermons watching online watching sermons watching online um signing up for your your electronic um signing up for your your electronic um signing up for your your electronic newsletter we talked about uh calls to newsletter we talked about uh calls to newsletter we talked about uh calls to action that are more intentional that action that are more intentional that action that are more intentional that are going to move people further down are going to move people further down are going to move people further down the funnel which is things like rsvping the funnel which is things like rsvping the funnel which is things like rsvping for events and activities so that you for events and activities so that you for events and activities so that you can follow up with them after the fact can follow up with them after the fact can follow up with them after the fact and then created creating gated content and then created creating gated content and then created creating gated content or lead generating content on your or lead generating content on your or lead generating content on your website that gives a person the um website that gives a person the um website that gives a person the um reason to self-identify with what reason to self-identify with what reason to self-identify with what they're actually looking for help on they're actually looking for help on they're actually looking for help on right so whether that's your children's right so whether that's your children's right so whether that's your children's ministry page your Divorce Care Page ministry page your Divorce Care Page ministry page your Divorce Care Page your grief share page your grief share page your grief share page you know your sermon Pages what is it you know your sermon Pages what is it you know your sermon Pages what is it that they're interested in and then you that they're interested in and then you that they're interested in and then you can develop a follow-up plan that's can develop a follow-up plan that's can develop a follow-up plan that's appropriate to what they're identifying appropriate to what they're identifying appropriate to what they're identifying as their primary concern need desire or as their primary concern need desire or as their primary concern need desire or what have you so um hey Jason and I what have you so um hey Jason and I what have you so um hey Jason and I would love an opportunity to talk with would love an opportunity to talk with would love an opportunity to talk with you and your church about this if it's you and your church about this if it's you and your church about this if it's something that you want more information something that you want more information something that you want more information on we actually manage the Google ad on we actually manage the Google ad on we actually manage the Google ad grant for hundreds of churches across grant for hundreds of churches across grant for hundreds of churches across the country maybe that's something your the country maybe that's something your the country maybe that's something your church has been considering doing church has been considering doing church has been considering doing um I would say that we do it differently um I would say that we do it differently um I would say that we do it differently than most other uh agencies that manage than most other uh agencies that manage than most other uh agencies that manage the Google ad Grant because our goal is the Google ad Grant because our goal is the Google ad Grant because our goal is not merely to spend Google's ten not merely to spend Google's ten not merely to spend Google's ten thousand dollars a month but it's thousand dollars a month but it's thousand dollars a month but it's actually to generate new leads for your actually to generate new leads for your actually to generate new leads for your church actual names and email addresses church actual names and email addresses church actual names and email addresses and cell phones we'd love to be able to and cell phones we'd love to be able to and cell phones we'd love to be able to talk to you about that so reach out to talk to you about that so reach out to talk to you about that so reach out to us you can schedule an appointment to us you can schedule an appointment to us you can schedule an appointment to meet with Jason or to meet with me we

meet with Jason or to meet with me we meet with Jason or to meet with me we would be happy to have that conversation would be happy to have that conversation would be happy to have that conversation with you and you know if this has been with you and you know if this has been with you and you know if this has been helpful we're all the way at the very helpful we're all the way at the very helpful we're all the way at the very end of the podcast and there's a very end of the podcast and there's a very end of the podcast and there's a very good chance that there's one or two of good chance that there's one or two of good chance that there's one or two of you that get all the way to this point you that get all the way to this point you that get all the way to this point um if you will leave us a rating or um if you will leave us a rating or um if you will leave us a rating or review uh and uh leave a comment on our review uh and uh leave a comment on our review uh and uh leave a comment on our uh YouTube channel let us know that this uh YouTube channel let us know that this uh YouTube channel let us know that this has been helpful for you uh we're has been helpful for you uh we're has been helpful for you uh we're excited about some of the episodes that excited about some of the episodes that excited about some of the episodes that we have coming up here at the beginning we have coming up here at the beginning we have coming up here at the beginning of 2023 and Jason as always it's always of 2023 and Jason as always it's always of 2023 and Jason as always it's always a blast to hang out hang around with you a blast to hang out hang around with you a blast to hang out hang around with you uh we can go a thousand miles an hour uh we can go a thousand miles an hour uh we can go a thousand miles an hour with the stuff because we're both so with the stuff because we're both so with the stuff because we're both so passionate about it and so excited about passionate about it and so excited about passionate about it and so excited about it uh parting words for our listeners it uh parting words for our listeners it uh parting words for our listeners for 2023. oh yeah if you're gonna you for 2023. oh yeah if you're gonna you for 2023. oh yeah if you're gonna you know have initiative of your website know have initiative of your website know have initiative of your website just don't don't overwhelm yourself try just don't don't overwhelm yourself try just don't don't overwhelm yourself try to knock out one or two start with a to knock out one or two start with a to knock out one or two start with a plan a visit that makes sense plan a visit that makes sense plan a visit that makes sense that's it that's it all right very good that's it that's it all right very good that's it that's it all right very good thanks we'll see you guys next time