Building and Leading a Strong Church Comms Team | Sallie Guillory
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[Music] [Music] number one is the comms director I'll number one is the comms director I'll number one is the comms director I'll never understand the weight that our never understand the weight that our never understand the weight that our lead Pastor carries ever no matter how lead Pastor carries ever no matter how lead Pastor carries ever no matter how many emails I think I have to do or many emails I think I have to do or many emails I think I have to do or print I'll never understand the way so I print I'll never understand the way so I print I'll never understand the way so I think number one holding that with Grace think number one holding that with Grace think number one holding that with Grace and understanding I don't understand and understanding I don't understand and understanding I don't understand what he's carrying and so my job is to what he's carrying and so my job is to what he's carrying and so my job is to make his load lighter not make it make his load lighter not make it make his load lighter not make it heavier and so how do I make his load heavier and so how do I make his load heavier and so how do I make his load lighter is I'm thinking through the lighter is I'm thinking through the lighter is I'm thinking through the things that maybe he hasn't thought of I things that maybe he hasn't thought of I things that maybe he hasn't thought of I don't think there's many pastors who if don't think there's many pastors who if don't think there's many pastors who if they do things last minute it's not they do things last minute it's not they do things last minute it's not because they're trying to hurt their because they're trying to hurt their because they're trying to hurt their comms director it's just they were doing comms director it's just they were doing comms director it's just they were doing so many other things and finally got the so many other things and finally got the so many other things and finally got the opportunity to go oh we could do this opportunity to go oh we could do this opportunity to go oh we could do this and so as a leader I'm always trying to and so as a leader I'm always trying to and so as a leader I'm always trying to think ahead for my pastor and get stuff think ahead for my pastor and get stuff think ahead for my pastor and get stuff in front of him before he has to think in front of him before he has to think in front of him before he has to think of it it is a season three episode 37 of of it it is a season three episode 37 of of it it is a season three episode 37 of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is Mark Blair it is a privilege to is Mark Blair it is a privilege to is Mark Blair it is a privilege to welcome you to another episode of our welcome you to another episode of our welcome you to another episode of our show we produce this podcast to help show we produce this podcast to help show we produce this podcast to help your church grow by leveraging digital your church grow by leveraging digital your church grow by leveraging digital marketing effective Communications and marketing effective Communications and marketing effective Communications and if you're new to the show we want to if you're new to the show we want to if you're new to the show we want to welcome you as you have tuned in uh it welcome you as you have tuned in uh it welcome you as you have tuned in uh it seems like as I look at our download seems like as I look at our download seems like as I look at our download numbers and we have new people jumping numbers and we have new people jumping numbers and we have new people jumping into the show every single week and if into the show every single week and if into the show every single week and if you are one of those new people and you you are one of those new people and you you are one of those new people and you haven't yet subscribed wherever you're haven't yet 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the question there let's have answer the question there let's have some conversations so jump in there and some conversations so jump in there and some conversations so jump in there and answer the question or leave your own answer the question or leave your own answer the question or leave your own comments we'd love we'd love to hear comments we'd love we'd love to hear comments we'd love we'd love to hear from you love to know what you're from you love to know what you're from you love to know what you're thinking as you listen to each episode thinking as you listen to each episode thinking as you listen to each episode today today's guest is one that I'm today today's guest is one that I'm today today's guest is one that I'm really excited to introduce you to really excited to introduce you to really excited to introduce you to there's a slight chance that you know there's a slight chance that you know there's a slight chance that you know who this person is honestly I didn't I who this person is honestly I didn't I who this person is honestly I didn't I guessed that was referred to us by our guessed that was referred to us by our guessed that was referred to us by our friend Katie Allred and anytime that friend Katie Allred and anytime that friend Katie Allred and anytime that Katie already makes a recommendation Katie already makes a recommendation Katie already makes a recommendation we're going to take that one seriously we're going to take that one seriously we're going to take that one seriously and it took me quite a while to actually and it took me quite a while to actually and it took me quite a while to actually get this one scheduled because at the get this one scheduled because at the get this one scheduled because at the time that I was getting it scheduled Our time that I was getting it scheduled Our time that I was getting it scheduled Our Guest was in transition uh beginning a Guest was in transition uh beginning a Guest was in transition uh beginning a new physician and a new church and she new physician and a new church and she new physician and a new church and she was moving across the country and our was moving across the country and our was moving across the country and our guest's name today is Sally Guillory and guest's name today is Sally Guillory and guest's name today is Sally Guillory and she has just taken the position as a she has just taken the position as a she has just taken the position as a communications director at a little communications director at a little communications director at a little church out on the west coast that you church out on the west coast that you church out on the west coast that you might have heard of called Saddleback might have heard of called Saddleback might have heard of called Saddleback that's right Sally is the new that's right Sally is the new that's right Sally is the new communications director at Saddleback communications director at Saddleback communications director at Saddleback and uh man this conversation was just and uh man this conversation was just and uh man this conversation was just phenomenal I honestly didn't know what phenomenal I honestly didn't know what phenomenal I honestly didn't know what to expect but I've blown I was just to expect but I've blown I was just to expect but I've blown I was just blown away by her wisdom her Insight her blown away by her wisdom her Insight her blown away by her wisdom her Insight her creativity uh just her Road into creativity uh just her Road into creativity uh just her Road into Ministry is a very unique one and um Ministry is a very unique one and um Ministry is a very unique one and um yeah I just think you're really going to yeah I just think you're really going to yeah I just think you're really going to get a lot out of this conversation now I get a lot out of this conversation now I get a lot out of this conversation now I do need to apologize in advance for the do need to apologize in advance for the do need to apologize in advance for the quality of my audio I know know what quality of my audio I know know what quality of my audio I know know what happened here but my audio on the happened here but my audio on the happened here but my audio on the recording in the conversation is really
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recording in the conversation is really recording in the conversation is really terrible we've just recently switched to terrible we've just recently switched to terrible we've just recently switched to using a new platform we're recording our using a new platform we're recording our using a new platform we're recording our podcast I'm not going to name it but podcast I'm not going to name it but podcast I'm not going to name it but we're going to give it a couple more we're going to give it a couple more we're going to give it a couple more tries but this is like the second or tries but this is like the second or tries but this is like the second or third time that this has happened and third time that this has happened and third time that this has happened and it's not good so I apologize that my it's not good so I apologize that my it's not good so I apologize that my audio was terrible hopefully you will audio was terrible hopefully you will audio was terrible hopefully you will stick with the conversation because stick with the conversation because stick with the conversation because Sally's audio is just fine and she's the Sally's audio is just fine and she's the Sally's audio is just fine and she's the one that you really want to hear from in one that you really want to hear from in one that you really want to hear from in this episode so apologies bear with us this episode so apologies bear with us this episode so apologies bear with us and there's enough of that so thanks and there's enough of that so thanks and there's enough of that so thanks again for tuning in to the podcast if again for tuning in to the podcast if again for tuning in to the podcast if you or someone from your church would you or someone from your church would you or someone from your church would like to connect with Jason or me at like to connect with Jason or me at like to connect with Jason or me at Mission marketing to talk about your Mission marketing to talk about your Mission marketing to talk about your Church's digital marketing and Outreach Church's digital marketing and Outreach Church's digital marketing and Outreach strategies you can click over to our strategies you can click over to our strategies you can click over to our website additional marketing.com hit the website additional marketing.com hit the website additional marketing.com hit the contact button and we can schedule an contact button and we can schedule an contact button and we can schedule an appointment with one of us or one of our appointment with one of us or one of our appointment with one of us or one of our highly favorable team members We highly favorable team members We highly favorable team members We Appreciate You tuning in and without any Appreciate You tuning in and without any Appreciate You tuning in and without any further delay here's my recent further delay here's my recent further delay here's my recent conversation with Sally conversation with Sally conversation with Sally hey Sally thanks so much for hanging out hey Sally thanks so much for hanging out hey Sally thanks so much for hanging out with me today I'm really glad to have with me today I'm really glad to have with me today I'm really glad to have you as a guest on our podcast hey Bart you as a guest on our podcast hey Bart you as a guest on our podcast hey Bart I'm glad to be here with you today okay I'm glad to be here with you today okay I'm glad to be here with you today okay now we were just talking about now we were just talking about now we were just talking about pronunciation names and you just pronunciation names and you just pronunciation names and you just pronounced my name and clearly you sound pronounced my name and clearly you sound pronounced my name and clearly you sound like you're from Louisiana because you like you're from Louisiana because you like you're from Louisiana because you pronounced my name like a Louisiana pronounced my name like a Louisiana pronounced my name like a Louisiana person that's my name you probably person that's my name you probably person that's my name you probably didn't even hear it did you do you no didn't even hear it did you do you no didn't even hear it did you do you no I'm immune you're immune all right well I'm immune you're immune all right well I'm immune you're immune all right well those of you who are listening to the those of you who are listening to the those of you who are listening to the podcast this week or watching the podcast this week or watching the podcast this week or watching the podcast on our YouTube channel um I've podcast on our YouTube channel um I've podcast on our YouTube channel um I've got Sally Hillary here as a guest on the got Sally Hillary here as a guest on the got Sally Hillary here as a guest on the show and salary and I were just salary show and salary and I were just salary show and salary and I were just salary Sally I just combined them Sally I just combined them Sally I just combined them all the time Sally I just explained to
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all the time Sally I just explained to all the time Sally I just explained to her that she has an accent that betrays her that she has an accent that betrays her that she has an accent that betrays her Origins and she is from the south her Origins and she is from the south her Origins and she is from the south from Louisiana but there's much more to from Louisiana but there's much more to from Louisiana but there's much more to her story than simply being a person her story than simply being a person her story than simply being a person from south Louisiana Lafayette that's from south Louisiana Lafayette that's from south Louisiana Lafayette that's the way I say it I'm sure she's going to the way I say it I'm sure she's going to the way I say it I'm sure she's going to say it differently because they say it say it differently because they say it say it differently because they say it differently in Louisiana Sally tell us a differently in Louisiana Sally tell us a differently in Louisiana Sally tell us a little bit of your story and how you little bit of your story and how you little bit of your story and how you ended up where you are today yeah Bart I ended up where you are today yeah Bart I ended up where you are today yeah Bart I am a originally from Louisiana born and am a originally from Louisiana born and am a originally from Louisiana born and raised Cajun through and through so like raised Cajun through and through so like raised Cajun through and through so like yes I can cook a gumbo I can cook yes I can cook a gumbo I can cook yes I can cook a gumbo I can cook etouffee all of those things so grew up etouffee all of those things so grew up etouffee all of those things so grew up in south Louisiana and I tended kind of in south Louisiana and I tended kind of in south Louisiana and I tended kind of grew up Episcopal Church dabbled in grew up Episcopal Church dabbled in grew up Episcopal Church dabbled in Catholic a little bit you know our Catholic a little bit you know our Catholic a little bit you know our family went to church every week and but family went to church every week and but family went to church every week and but I wouldn't really say kind of I had a I wouldn't really say kind of I had a I wouldn't really say kind of I had a relationship with God and so relationship with God and so relationship with God and so um went to college and started coaching um went to college and started coaching um went to college and started coaching high school basketball while I was in high school basketball while I was in high school basketball while I was in college and kind of fell in love with college and kind of fell in love with college and kind of fell in love with that and changed my major to become a that and changed my major to become a that and changed my major to become a teacher and coach and in the process met teacher and coach and in the process met teacher and coach and in the process met some great people who began discipling some great people who began discipling some great people who began discipling me and really kind of got me plugged me and really kind of got me plugged me and really kind of got me plugged into a church where I kind of came into into a church where I kind of came into into a church where I kind of came into a real relationship with Jesus and ever a real relationship with Jesus and ever a real relationship with Jesus and ever since then it's kind of like um before since then it's kind of like um before since then it's kind of like um before those are my BC days and here here those are my BC days and here here those are my BC days and here here before Christ and so after that got before Christ and so after that got before Christ and so after that got saved and started kind of just getting saved and started kind of just getting saved and started kind of just getting super involved in our church and super involved in our church and super involved in our church and continued coaching and when I graduated continued coaching and when I graduated continued coaching and when I graduated college began even teaching I taught college began even teaching I taught college began even teaching I taught World Geography a little bit coach high World Geography a little bit coach high World Geography a little bit coach high school basketball and then had some school basketball and then had some school basketball and then had some amazing opportunities to begin coaching amazing opportunities to begin coaching amazing opportunities to begin coaching in college so I coached at mcniche State in college so I coached at mcniche State in college so I coached at mcniche State University in Lake Charles Louisiana and
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University in Lake Charles Louisiana and University in Lake Charles Louisiana and then moved on to my alma mater which is then moved on to my alma mater which is then moved on to my alma mater which is the University of Louisiana at Lafayette the University of Louisiana at Lafayette the University of Louisiana at Lafayette the Raging Cajuns who just played the the Raging Cajuns who just played the the Raging Cajuns who just played the NCAA tournament but I was had an NCAA tournament but I was had an NCAA tournament but I was had an opportunity to do that got to coach in opportunity to do that got to coach in opportunity to do that got to coach in two NCAA tournaments there had some two NCAA tournaments there had some two NCAA tournaments there had some really really good players who were really really good players who were really really good players who were amazingly a lot of the majority of our amazingly a lot of the majority of our amazingly a lot of the majority of our team was from Louisiana and then in 20 team was from Louisiana and then in 20 team was from Louisiana and then in 20 um I guess 2015 really felt like the um I guess 2015 really felt like the um I guess 2015 really felt like the Lord was kind of just changing my heart Lord was kind of just changing my heart Lord was kind of just changing my heart a little bit and stirring up some some a little bit and stirring up some some a little bit and stirring up some some Ministry things inside of me and as I Ministry things inside of me and as I Ministry things inside of me and as I began to pray and process with my began to pray and process with my began to pray and process with my pastors and small group leaders and pastors and small group leaders and pastors and small group leaders and people that were kind of influencing me people that were kind of influencing me people that were kind of influencing me really felt the call to get into really felt the call to get into really felt the call to get into full-time Ministry and so join the staff full-time Ministry and so join the staff full-time Ministry and so join the staff at our church church where I was saved at our church church where I was saved at our church church where I was saved them my spiritual father guy who led me them my spiritual father guy who led me them my spiritual father guy who led me to the Lord was our pastor and he hired to the Lord was our pastor and he hired to the Lord was our pastor and he hired me on to do some athletic Ministry and me on to do some athletic Ministry and me on to do some athletic Ministry and um kind of like I'm sure many people um kind of like I'm sure many people um kind of like I'm sure many people listening to this can relate that well listening to this can relate that well listening to this can relate that well that led to a few months later the youth that led to a few months later the youth that led to a few months later the youth pastor quit so he comes our team and pastor quit so he comes our team and pastor quit so he comes our team and says well you guys are already working says well you guys are already working says well you guys are already working with students so why don't you take over with students so why don't you take over with students so why don't you take over the youth so we did that and then um we the youth so we did that and then um we the youth so we did that and then um we started working with the college started working with the college started working with the college Ministry did kind of a bunch of Ministry did kind of a bunch of Ministry did kind of a bunch of different things Outreach and then he different things Outreach and then he different things Outreach and then he came to me with another assignment and came to me with another assignment and came to me with another assignment and says hey says hey says hey um we'd love for you to take over this um we'd love for you to take over this um we'd love for you to take over this kind of Creative Communications team and kind of Creative Communications team and kind of Creative Communications team and I was like I've never done anything like I was like I've never done anything like I was like I've never done anything like this this this um but just kind of continue to say Yes um but just kind of continue to say Yes um but just kind of continue to say Yes um to just anything God was kind of um to just anything God was kind of um to just anything God was kind of putting in front of me and putting in front of me and putting in front of me and um that led to me kind of working on the um that led to me kind of working on the um that led to me kind of working on the team there leading up the Creative team there leading up the Creative team there leading up the Creative Communications team at our church in Communications team at our church in Communications team at our church in Louisiana and then in 2020 one of our
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Louisiana and then in 2020 one of our Louisiana and then in 2020 one of our pastors there pastors there pastors there felt the got a got a call to go be a felt the got a got a call to go be a felt the got a got a call to go be a senior pastor at Times Square Church in senior pastor at Times Square Church in senior pastor at Times Square Church in New York City and we began praying New York City and we began praying New York City and we began praying through that and I ended up going with through that and I ended up going with through that and I ended up going with him there did that for a few years had a him there did that for a few years had a him there did that for a few years had a great time went through the pandemic uh great time went through the pandemic uh great time went through the pandemic uh in New York city so that was an in New York city so that was an in New York city so that was an experience and then experience and then experience and then um began kind of just helping churches um began kind of just helping churches um began kind of just helping churches and doing some stuff like that so then I and doing some stuff like that so then I and doing some stuff like that so then I decided to do that kind of full time did decided to do that kind of full time did decided to do that kind of full time did some Consulting a bunch of different some Consulting a bunch of different some Consulting a bunch of different things and then really just felt like things and then really just felt like things and then really just felt like the Lord was kind of calling me back the Lord was kind of calling me back the Lord was kind of calling me back into the local church and so had an into the local church and so had an into the local church and so had an opportunity at Saddleback Church in opportunity at Saddleback Church in opportunity at Saddleback Church in California Southern California and California Southern California and California Southern California and decided that really just through a lot decided that really just through a lot decided that really just through a lot of prayer and listening to the vision of of prayer and listening to the vision of of prayer and listening to the vision of the people the leaders there Andy's and the people the leaders there Andy's and the people the leaders there Andy's and Stacy our new senior pastors here Stacy our new senior pastors here Stacy our new senior pastors here um came down and joined the team at um came down and joined the team at um came down and joined the team at Saddleback about a month ago and it's Saddleback about a month ago and it's Saddleback about a month ago and it's been incredible and so it's kind of a been incredible and so it's kind of a been incredible and so it's kind of a quick snapshot of how I got here today quick snapshot of how I got here today quick snapshot of how I got here today yeah no that's that's great yeah no that's that's great yeah no that's that's great um we uh we yeah we've been kind of um we uh we yeah we've been kind of um we uh we yeah we've been kind of following the journey back for a while following the journey back for a while following the journey back for a while and and it's been interesting to see and and it's been interesting to see and and it's been interesting to see what's happening there a lot of fresh what's happening there a lot of fresh what's happening there a lot of fresh faces on the team and Saddleback and you faces on the team and Saddleback and you faces on the team and Saddleback and you are one of them so I'm glad that you are one of them so I'm glad that you are one of them so I'm glad that you landed in a great spot great church and landed in a great spot great church and landed in a great spot great church and obviously um with what Pastor Andy is is obviously um with what Pastor Andy is is obviously um with what Pastor Andy is is bringing in with new vision and or at bringing in with new vision and or at bringing in with new vision and or at least clarifying Vision in the church least clarifying Vision in the church least clarifying Vision in the church and voting sport there sounds like a and voting sport there sounds like a and voting sport there sounds like a very exciting time to be part of very exciting time to be part of very exciting time to be part of Saddleback Saddleback Saddleback tell us a little bit I mean you've been tell us a little bit I mean you've been tell us a little bit I mean you've been there for a month I'm sure to a great there for a month I'm sure to a great there for a month I'm sure to a great degree you're just still kind of trying degree you're just still kind of trying degree you're just still kind of trying to get the lay of the land uh in terms
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to get the lay of the land uh in terms to get the lay of the land uh in terms of figuring out who's who big staff uh of figuring out who's who big staff uh of figuring out who's who big staff uh you make everybody wear name tags so you you make everybody wear name tags so you you make everybody wear name tags so you know who's who all the time tell us a know who's who all the time tell us a know who's who all the time tell us a little bit about your role at Saddleback little bit about your role at Saddleback little bit about your role at Saddleback and maybe not necessarily what you're and maybe not necessarily what you're and maybe not necessarily what you're doing with all your time today but what doing with all your time today but what doing with all your time today but what what specifically is your role that sent what specifically is your role that sent what specifically is your role that sent back in terms of what you're overseeing back in terms of what you're overseeing back in terms of what you're overseeing and what you hope to accomplish there at and what you hope to accomplish there at and what you hope to accomplish there at this church yeah so um I'm I'm leading this church yeah so um I'm I'm leading this church yeah so um I'm I'm leading the communications team so we're the communications team so we're the communications team so we're covering everything from all the covering everything from all the covering everything from all the marketing and social media things a lot marketing and social media things a lot marketing and social media things a lot of the digital strategy we have an of the digital strategy we have an of the digital strategy we have an incredible web team and I.T team that we incredible web team and I.T team that we incredible web team and I.T team that we work so closely with work so closely with work so closely with um kind of leading that digital space um kind of leading that digital space um kind of leading that digital space we're able to be a part of the weekend we're able to be a part of the weekend we're able to be a part of the weekend Services by just contributing a lot of Services by just contributing a lot of Services by just contributing a lot of branding and things like that you know branding and things like that you know branding and things like that you know typical things that most Church typical things that most Church typical things that most Church Communications teams are involved in and Communications teams are involved in and Communications teams are involved in and Bart you know when I got here one of the Bart you know when I got here one of the Bart you know when I got here one of the great things is there was our there's great things is there was our there's great things is there was our there's already an incredible team that I get to already an incredible team that I get to already an incredible team that I get to lead and lead and lead and um you know they even spoke so I know um you know they even spoke so I know um you know they even spoke so I know they've worked with you guys at they've worked with you guys at they've worked with you guys at missional marketing a lot and you guys missional marketing a lot and you guys missional marketing a lot and you guys have been able to partner with them and have been able to partner with them and have been able to partner with them and help and so we're grateful for that help and so we're grateful for that help and so we're grateful for that um but yeah we're just really kind of um but yeah we're just really kind of um but yeah we're just really kind of like everybody figuring out this post like everybody figuring out this post like everybody figuring out this post pandemic what does that mean how do we pandemic what does that mean how do we pandemic what does that mean how do we grow I mean we hear all the time just grow I mean we hear all the time just grow I mean we hear all the time just all the new things that are happening all the new things that are happening all the new things that are happening and how can we reach people digitally and how can we reach people digitally and how can we reach people digitally and all that so I think we're all just and all that so I think we're all just and all that so I think we're all just kind of navigating this space together kind of navigating this space together kind of navigating this space together um yeah um yeah um yeah yeah so what did you study in college yeah so what did you study in college yeah so what did you study in college yes my undergrad degree is in education I my undergrad degree is in education I was a World Geography teacher and then was a World Geography teacher and then was a World Geography teacher and then my master's degree is in sports my master's degree is in sports my master's degree is in sports administration because I thought I
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administration because I thought I administration because I thought I wanted to be an athletic director one wanted to be an athletic director one wanted to be an athletic director one day so okay nothing to do with leading a day so okay nothing to do with leading a day so okay nothing to do with leading a church comms team no absolutely not and church comms team no absolutely not and church comms team no absolutely not and like you said I think a lot of people like you said I think a lot of people like you said I think a lot of people who are listening to this podcast can who are listening to this podcast can who are listening to this podcast can can relate to that you've had to learn a can relate to that you've had to learn a can relate to that you've had to learn a lot like in the trenches just trial and lot like in the trenches just trial and lot like in the trenches just trial and error doing things error doing things error doing things um you said that you had a pastor who um you said that you had a pastor who um you said that you had a pastor who invited you into taking on Church invited you into taking on Church invited you into taking on Church Communications really for the first time Communications really for the first time Communications really for the first time the marketing creative side of things the marketing creative side of things the marketing creative side of things um what were some of the things that you um what were some of the things that you um what were some of the things that you did on those early days just to learn to did on those early days just to learn to did on those early days just to learn to to figure out what you needed to do and to figure out what you needed to do and to figure out what you needed to do and how to be a church communications how to be a church communications how to be a church communications director what can you can you remember director what can you can you remember director what can you can you remember that far back yeah that far back yeah that far back yeah honestly I mean one of the great things honestly I mean one of the great things honestly I mean one of the great things is is is um I was able to to lead a good team so um I was able to to lead a good team so um I was able to to lead a good team so we had some good people on the team and we had some good people on the team and we had some good people on the team and our pastor told me you said Sally and our pastor told me you said Sally and our pastor told me you said Sally and because I told him I said I have no clue because I told him I said I have no clue because I told him I said I have no clue about this stuff like I don't know what about this stuff like I don't know what about this stuff like I don't know what I'm doing and I was like I'm a learner I'm doing and I was like I'm a learner I'm doing and I was like I'm a learner I'm a reader I can research it but and I'm a reader I can research it but and I'm a reader I can research it but and he said Sally this team doesn't need you he said Sally this team doesn't need you he said Sally this team doesn't need you to be the expert and all that we just to be the expert and all that we just to be the expert and all that we just need you to be a coach and rally the need you to be a coach and rally the need you to be a coach and rally the troops and kind of there's people troops and kind of there's people troops and kind of there's people Volunteers in our church who understand Volunteers in our church who understand Volunteers in our church who understand this stuff better than we do there's this stuff better than we do there's this stuff better than we do there's staff that are already young people and staff that are already young people and staff that are already young people and staff and so so what I did really staff and so so what I did really staff and so so what I did really honestly Bart when I first took over me honestly Bart when I first took over me honestly Bart when I first took over me with all the people involved and really with all the people involved and really with all the people involved and really just try to get a good lay of the land just try to get a good lay of the land just try to get a good lay of the land of like what are we doing what is our of like what are we doing what is our of like what are we doing what is our team involved in what have we learned team involved in what have we learned team involved in what have we learned what are the problems we need to solve what are the problems we need to solve what are the problems we need to solve and then the part I tried to play was and then the part I tried to play was and then the part I tried to play was really just you know I got on the phone really just you know I got on the phone really just you know I got on the phone and probably within that first month I'd
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and probably within that first month I'd and probably within that first month I'd probably talked to 30 to 40 Church probably talked to 30 to 40 Church probably talked to 30 to 40 Church communication leaders from all over I communication leaders from all over I communication leaders from all over I mean the the lady who connected us I had mean the the lady who connected us I had mean the the lady who connected us I had she was one of my calls the first time she was one of my calls the first time she was one of my calls the first time Katie offered like all these people I've Katie offered like all these people I've Katie offered like all these people I've talked I mean I called churches I called talked I mean I called churches I called talked I mean I called churches I called I got on the internet joined every I got on the internet joined every I got on the internet joined every single Facebook group with this I went single Facebook group with this I went single Facebook group with this I went on Instagram and followed all these you on Instagram and followed all these you on Instagram and followed all these you know Church communication groups and know Church communication groups and know Church communication groups and just ideas and so spent a lot of time just ideas and so spent a lot of time just ideas and so spent a lot of time just learning and just asking okay what just learning and just asking okay what just learning and just asking okay what book should I be reading what podcast book should I be reading what podcast book should I be reading what podcast should I be listening to but honestly should I be listening to but honestly should I be listening to but honestly it's just it was a lot of learning and it's just it was a lot of learning and it's just it was a lot of learning and it was I mean it's the same thing when I it was I mean it's the same thing when I it was I mean it's the same thing when I stepped into coaching college basketball stepped into coaching college basketball stepped into coaching college basketball sure it's basketball's the same but when sure it's basketball's the same but when sure it's basketball's the same but when you coach High School there's no you coach High School there's no you coach High School there's no recruiting so when I stepped into recruiting so when I stepped into recruiting so when I stepped into college I had to learn how to recruit college I had to learn how to recruit college I had to learn how to recruit that's a whole different aspect of code that's a whole different aspect of code that's a whole different aspect of code they don't teach you that in college you they don't teach you that in college you they don't teach you that in college you know so um I think it's this too it was know so um I think it's this too it was know so um I think it's this too it was just for me it was just learning I I just for me it was just learning I I just for me it was just learning I I didn't know what I was doing so I mean didn't know what I was doing so I mean didn't know what I was doing so I mean that that would be my encouragement to that that would be my encouragement to that that would be my encouragement to anyone stepping into this role is anyone stepping into this role is anyone stepping into this role is um there's a lot of great people out um there's a lot of great people out um there's a lot of great people out there who want to help and you just have there who want to help and you just have there who want to help and you just have to pick up the phone and sometimes you to pick up the phone and sometimes you to pick up the phone and sometimes you think oh they'll never have time for me think oh they'll never have time for me think oh they'll never have time for me or you know they're doing all these cool or you know they're doing all these cool or you know they're doing all these cool things they they will like just pick up things they they will like just pick up things they they will like just pick up the phone and call and to the stapart the phone and call and to the stapart the phone and call and to the stapart honestly some of my greatest honestly some of my greatest honestly some of my greatest relationships in Ministry come from that relationships in Ministry come from that relationships in Ministry come from that time when I first got started and I went time when I first got started and I went time when I first got started and I went to them and said I'm clueless and I need to them and said I'm clueless and I need to them and said I'm clueless and I need help and they were willing to help me so help and they were willing to help me so help and they were willing to help me so yeah I think a great deal of yeah I think a great deal of yeah I think a great deal of self-awareness being able being willing self-awareness being able being willing self-awareness being able being willing to ask for the help when you need the to ask for the help when you need the to ask for the help when you need the help is that's key yeah okay let me ask help is that's key yeah okay let me ask help is that's key yeah okay let me ask you a question
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you a question you a question um I have a point to these questions and um I have a point to these questions and um I have a point to these questions and I'm going to ask so just humor me here I'm going to ask so just humor me here I'm going to ask so just humor me here for a minute okay Sally are you a for a minute okay Sally are you a for a minute okay Sally are you a graphic designer no uh Sally are you a graphic designer no uh Sally are you a graphic designer no uh Sally are you a videographer no are you a photographer videographer no are you a photographer videographer no are you a photographer nope are you an expert in After Effects nope are you an expert in After Effects nope are you an expert in After Effects or InDesign no what's that no I'm or InDesign no what's that no I'm or InDesign no what's that no I'm kidding I don't know what that is kidding I don't know what that is kidding I don't know what that is I know what it is I don't know how to I know what it is I don't know how to I know what it is I don't know how to work it so so I'm I'm asking these work it so so I'm I'm asking these work it so so I'm I'm asking these questions because I have conversations questions because I have conversations questions because I have conversations often with pastors who are looking for a often with pastors who are looking for a often with pastors who are looking for a communications director communications director communications director and those are the skill sets that and those are the skill sets that and those are the skill sets that they're looking for and so I I want you they're looking for and so I I want you they're looking for and so I I want you to talk a little bit about what you to talk a little bit about what you to talk a little bit about what you think the key skills talents and think the key skills talents and think the key skills talents and abilities are for a successful abilities are for a successful abilities are for a successful communications director if it's not communications director if it's not communications director if it's not graphic design and it's not copywriting graphic design and it's not copywriting graphic design and it's not copywriting and it's not being able to do wizard you and it's not being able to do wizard you and it's not being able to do wizard you know video editing and after effects know video editing and after effects know video editing and after effects what are the skills that make an what are the skills that make an what are the skills that make an effective communications director effective communications director effective communications director yeah Bart that's a great question I feel yeah Bart that's a great question I feel yeah Bart that's a great question I feel like I have those conversations too and like I have those conversations too and like I have those conversations too and what I always try to encourage pastors what I always try to encourage pastors what I always try to encourage pastors and leaders in churches is and leaders in churches is and leaders in churches is look for leaders leaders are leaders are look for leaders leaders are leaders are look for leaders leaders are leaders are people who have an ability to see a people who have an ability to see a people who have an ability to see a future that has not come to pass yet but future that has not come to pass yet but future that has not come to pass yet but it is possible it's showing people a it is possible it's showing people a it is possible it's showing people a vision for a team or for themselves that vision for a team or for themselves that vision for a team or for themselves that they can't see and so if you've got this they can't see and so if you've got this they can't see and so if you've got this amazing graphic designer they still need amazing graphic designer they still need amazing graphic designer they still need someone to lead them into a new place someone to lead them into a new place someone to lead them into a new place and I think so often we do this in the and I think so often we do this in the and I think so often we do this in the church is someone's a great singer and
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church is someone's a great singer and church is someone's a great singer and we go you're the worship pastor and you we go you're the worship pastor and you we go you're the worship pastor and you know God maybe wired them and gave them know God maybe wired them and gave them know God maybe wired them and gave them great gifts and skills to be a singer or great gifts and skills to be a singer or great gifts and skills to be a singer or a graphic designer or a video guy but a graphic designer or a video guy but a graphic designer or a video guy but God maybe didn't give them those skills God maybe didn't give them those skills God maybe didn't give them those skills to lead those people and I think there's to lead those people and I think there's to lead those people and I think there's a big that that's the biggest Gap and so a big that that's the biggest Gap and so a big that that's the biggest Gap and so my what I would always tell what I would my what I would always tell what I would my what I would always tell what I would tell pastors as they're searching for tell pastors as they're searching for tell pastors as they're searching for communications directors look for people communications directors look for people communications directors look for people who have an ability to bring people who have an ability to bring people who have an ability to bring people together the greatest thing about together the greatest thing about together the greatest thing about working the thing I love the most about working the thing I love the most about working the thing I love the most about working on a Communications team is a working on a Communications team is a working on a Communications team is a church is we get to be a part of every church is we get to be a part of every church is we get to be a part of every single Ministry every single campus single Ministry every single campus single Ministry every single campus there's nothing our church does that there's nothing our church does that there's nothing our church does that doesn't go through social media or doesn't go through social media or doesn't go through social media or Graphics or webs or videos or things Graphics or webs or videos or things Graphics or webs or videos or things like that so we get to be a part of all like that so we get to be a part of all like that so we get to be a part of all that so as you're looking for a leader that so as you're looking for a leader that so as you're looking for a leader you need someone that can bring all you need someone that can bring all you need someone that can bring all those things together and so that's I those things together and so that's I those things together and so that's I think that's an ability to bring people think that's an ability to bring people think that's an ability to bring people together is so important someone who together is so important someone who together is so important someone who understands that the job is I I don't understands that the job is I I don't understands that the job is I I don't know how to do Graphics I don't know how know how to do Graphics I don't know how know how to do Graphics I don't know how to do video so number one that helps me to do video so number one that helps me to do video so number one that helps me not be a micromanager and it helps me to not be a micromanager and it helps me to not be a micromanager and it helps me to trust the people that I'm leading trust the people that I'm leading trust the people that I'm leading because there's nothing more frustrating because there's nothing more frustrating because there's nothing more frustrating for a creative than when someone's for a creative than when someone's for a creative than when someone's constantly saying you know change that constantly saying you know change that constantly saying you know change that to Green change that to Blue oh change to Green change that to Blue oh change to Green change that to Blue oh change that font oh that song not good song for that font oh that song not good song for that font oh that song not good song for the video all that and they're sure the video all that and they're sure the video all that and they're sure there are times that I speak into that there are times that I speak into that there are times that I speak into that but it's from a vision standpoint and but it's from a vision standpoint and but it's from a vision standpoint and it's from a hey this is the direction it's from a hey this is the direction it's from a hey this is the direction our church is going you have an our church is going you have an our church is going you have an opportunity to be a part of that I think opportunity to be a part of that I think opportunity to be a part of that I think that maybe this look or feel is that maybe this look or feel is that maybe this look or feel is something we're going for something we're going for something we're going for um so I think those are the biggest
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um so I think those are the biggest um so I think those are the biggest things inability to and also something things inability to and also something things inability to and also something that's so important is just inability to that's so important is just inability to that's so important is just inability to care for people and see more in people care for people and see more in people care for people and see more in people than they see for themselves in an than they see for themselves in an than they see for themselves in an ability to take them on a leadership ability to take them on a leadership ability to take them on a leadership Journey a spiritual journey Journey a spiritual journey Journey a spiritual journey that's very well said I like what you that's very well said I like what you that's very well said I like what you where you really emphasized which was a where you really emphasized which was a where you really emphasized which was a great communications director or great communications director or great communications director or somebody who's going to bring people somebody who's going to bring people somebody who's going to bring people together I always emphasize the fact together I always emphasize the fact together I always emphasize the fact that a great communications director is that a great communications director is that a great communications director is not necessarily the person who gets the not necessarily the person who gets the not necessarily the person who gets the job done but makes the job gets done job done but makes the job gets done job done but makes the job gets done that's right and so and a big part of that's right and so and a big part of that's right and so and a big part of that is building team and working that is building team and working that is building team and working through people who have the gifts and through people who have the gifts and through people who have the gifts and the abilities and the skills on the the abilities and the skills on the the abilities and the skills on the technical side of things and creative technical side of things and creative technical side of things and creative right it's both Technical and creative right it's both Technical and creative right it's both Technical and creative I want to take a moment to thank you for I want to take a moment to thank you for I want to take a moment to thank you for tuning in to the missional marketing tuning in to the missional marketing tuning in to the missional marketing podcast it's always our goal to help you podcast it's always our goal to help you podcast it's always our goal to help you as a church leader leverage your as a church leader leverage your as a church leader leverage your Communications and digital media Communications and digital media Communications and digital media resources to reach more people for Jesus resources to reach more people for Jesus resources to reach more people for Jesus one of the ways that we help churches do one of the ways that we help churches do one of the ways that we help churches do that is through creating social media that is through creating social media that is through creating social media content from your Sunday sermon videos content from your Sunday sermon videos content from your Sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon Snippets from 30 to create short sermon Snippets from 30 to create short sermon Snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels as a them to your social media channels as a them to your social media channels as a pastor I always love to see my sermon pastor I always love to see my sermon pastor I always love to see my sermon content live on Beyond The Sundays and I content live on Beyond The Sundays and I content live on Beyond The Sundays and I know that's what you value for your know that's what you value for your know that's what you value for your sermons too we offer this service as a sermons too we offer this service as a sermons too we offer this service as a monthly subscription but we've got a six monthly subscription but we've got a six monthly subscription but we've got a six week trial that gives you a chance to week trial that gives you a chance to week trial that gives you a chance to see how it works if you'd like more see how it works if you'd like more see how it works if you'd like more information just shoot me an email at b
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information just shoot me an email at b information just shoot me an email at b Blair missionalmarketing.com I'd be glad Blair missionalmarketing.com I'd be glad Blair missionalmarketing.com I'd be glad to meet with you explain the process and to meet with you explain the process and to meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview let's let's dive into that just a little let's let's dive into that just a little let's let's dive into that just a little bit further obviously you know at bit further obviously you know at bit further obviously you know at Saddleback you've walked into Saddleback you've walked into Saddleback you've walked into um a team that you know a great deal of um a team that you know a great deal of um a team that you know a great deal of Staff people who are paid to do a lot of Staff people who are paid to do a lot of Staff people who are paid to do a lot of these jobs not every church has the these jobs not every church has the these jobs not every church has the ability to staff all those specific ability to staff all those specific ability to staff all those specific roles so a communications director who's roles so a communications director who's roles so a communications director who's trying to pull people together is often trying to pull people together is often trying to pull people together is often having to do so with volunteers having to do so with volunteers having to do so with volunteers um how how would you coach a um how how would you coach a um how how would you coach a communications director who is trying to communications director who is trying to communications director who is trying to build out a robust communication scene build out a robust communication scene build out a robust communication scene may not the primary of Volunteers in the may not the primary of Volunteers in the may not the primary of Volunteers in the church church church yeah that's a great question and I think yeah that's a great question and I think yeah that's a great question and I think no matter how big your staff is no matter how big your staff is no matter how big your staff is um I've been at smaller churches you um I've been at smaller churches you um I've been at smaller churches you know at a bigger church now and I've know at a bigger church now and I've know at a bigger church now and I've worked with smaller churches worked with smaller churches worked with smaller churches medium-sized churches none of it's medium-sized churches none of it's medium-sized churches none of it's possible without volunteers and when we possible without volunteers and when we possible without volunteers and when we try to staff those positions instead of try to staff those positions instead of try to staff those positions instead of using volunteers we are taking away using volunteers we are taking away using volunteers we are taking away opportunities of God has given these opportunities of God has given these opportunities of God has given these people inside of your church skill sets people inside of your church skill sets people inside of your church skill sets and giftings and so when you hire for and giftings and so when you hire for and giftings and so when you hire for that instead of relying on the that instead of relying on the that instead of relying on the volunteers oftentimes we're hurting volunteers oftentimes we're hurting volunteers oftentimes we're hurting those people in our church and so that those people in our church and so that those people in our church and so that would be my first encouragement is every would be my first encouragement is every would be my first encouragement is every skill set your church needs is sitting skill set your church needs is sitting skill set your church needs is sitting in those pews your job as the leader is in those pews your job as the leader is in those pews your job as the leader is to go find those and equip them for the to go find those and equip them for the to go find those and equip them for the ministry that's Ephesians 4 model right
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ministry that's Ephesians 4 model right ministry that's Ephesians 4 model right we equip the Saints for the ministry of we equip the Saints for the ministry of we equip the Saints for the ministry of the church and so I think the church and so I think the church and so I think um you know the the church the the um you know the the church the the um you know the the church the the leaders of the church your job if you're leaders of the church your job if you're leaders of the church your job if you're the church staff comms director you're the church staff comms director you're the church staff comms director you're the administrator of the ministry but the administrator of the ministry but the administrator of the ministry but it's the people in your church you you it's the people in your church you you it's the people in your church you you do the ministry and so I think number do the ministry and so I think number do the ministry and so I think number one being a good recruiter I mean on one being a good recruiter I mean on one being a good recruiter I mean on Sundays don't stick yourself in that Sundays don't stick yourself in that Sundays don't stick yourself in that Booth don't stick yourself backstage in Booth don't stick yourself backstage in Booth don't stick yourself backstage in The Green Room be in the lobby The Green Room be in the lobby The Green Room be in the lobby constantly looking for people meeting constantly looking for people meeting constantly looking for people meeting people having conversations every single people having conversations every single people having conversations every single week week week um I try to have coffee with at least a um I try to have coffee with at least a um I try to have coffee with at least a couple of people through just I meet on couple of people through just I meet on couple of people through just I meet on a Sunday in the lobby or whatever and a Sunday in the lobby or whatever and a Sunday in the lobby or whatever and whether they can ever join our comms whether they can ever join our comms whether they can ever join our comms volunteer team or not it's not the point volunteer team or not it's not the point volunteer team or not it's not the point but oftentimes God when you really pray but oftentimes God when you really pray but oftentimes God when you really pray and ask the Holy Spirit to lead you to and ask the Holy Spirit to lead you to and ask the Holy Spirit to lead you to those people oftentimes God will those people oftentimes God will those people oftentimes God will intersect your paths and or they may intersect your paths and or they may intersect your paths and or they may know someone oh my gosh my son is a know someone oh my gosh my son is a know someone oh my gosh my son is a photographer hey give me his number I'd photographer hey give me his number I'd photographer hey give me his number I'd love to connect with him so I think love to connect with him so I think love to connect with him so I think that's the biggest thing is being a that's the biggest thing is being a that's the biggest thing is being a human like getting those human human like getting those human human like getting those human connections and then connections and then connections and then um and then treating those and caring um and then treating those and caring um and then treating those and caring for those volunteers treating them like for those volunteers treating them like for those volunteers treating them like staff people want to be held to a staff people want to be held to a staff people want to be held to a standard so give them a schedule give standard so give them a schedule give standard so give them a schedule give them podcasts and videos and go hey them podcasts and videos and go hey them podcasts and videos and go hey we're not always trying to get something we're not always trying to get something we're not always trying to get something from you we want something for you we from you we want something for you we from you we want something for you we want to help equip you to become a want to help equip you to become a want to help equip you to become a better volun a better photographer better volun a better photographer better volun a better photographer videographer singer whatever it is that videographer singer whatever it is that videographer singer whatever it is that we're asking them to do we're asking them to do we're asking them to do um but there and then number I mean just um but there and then number I mean just um but there and then number I mean just a real practical thing is anybody under a real practical thing is anybody under a real practical thing is anybody under the age of 20 can do any of the skills
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the age of 20 can do any of the skills the age of 20 can do any of the skills your team is doing probably better than your team is doing probably better than your team is doing probably better than you can like that's just they they're you can like that's just they they're you can like that's just they they're digital natives they understand all of digital natives they understand all of digital natives they understand all of that so I would recruit I mean when I I that so I would recruit I mean when I I that so I would recruit I mean when I I always try to stay involved in our always try to stay involved in our always try to stay involved in our student Ministry and our next gen student Ministry and our next gen student Ministry and our next gen Ministry number one because that's Ministry number one because that's Ministry number one because that's important to me but number two because important to me but number two because important to me but number two because that's a great connection for a comms that's a great connection for a comms that's a great connection for a comms team because oftentimes those students team because oftentimes those students team because oftentimes those students are looking for places to serve and are looking for places to serve and are looking for places to serve and that's a great place because they have that's a great place because they have that's a great place because they have great information and being okay with great information and being okay with great information and being okay with you know you know you know um you don't have everything doesn't um you don't have everything doesn't um you don't have everything doesn't have to be produced and Polished like I have to be produced and Polished like I have to be produced and Polished like I tell churches all the time the best tool tell churches all the time the best tool tell churches all the time the best tool that you're the best investment in your that you're the best investment in your that you're the best investment in your church can make is these iPhones like or church can make is these iPhones like or church can make is these iPhones like or Android whatever you have I mean the the Android whatever you have I mean the the Android whatever you have I mean the the horsepower in this camera right here horsepower in this camera right here horsepower in this camera right here here is more horsepower than launched here is more horsepower than launched here is more horsepower than launched some of the very first uh space shuttles some of the very first uh space shuttles some of the very first uh space shuttles that NASA launch I mean think about it that NASA launch I mean think about it that NASA launch I mean think about it or some of those very first huge or some of those very first huge or some of those very first huge computers are right here in your cell computers are right here in your cell computers are right here in your cell phone so don't be afraid churches to use phone so don't be afraid churches to use phone so don't be afraid churches to use that to to capture video that to to capture video that to to capture video um to capture Graphics things like that um to capture Graphics things like that um to capture Graphics things like that I'm gonna go all in and just say a month I'm gonna go all in and just say a month I'm gonna go all in and just say a month ago Sally had no idea that this podcast ago Sally had no idea that this podcast ago Sally had no idea that this podcast existed and I did not pay her to say any existed and I did not pay her to say any existed and I did not pay her to say any of these things but you are reading my of these things but you are reading my of these things but you are reading my mail lady you are reading my mail that's mail lady you are reading my mail that's mail lady you are reading my mail that's all the same things we've been saying all the same things we've been saying all the same things we've been saying over and over again you know I think over and over again you know I think over and over again you know I think that I think that you're right we often that I think that you're right we often that I think that you're right we often when we feel like we have to be the when we feel like we have to be the when we feel like we have to be the doers of everything or we have to staff doers of everything or we have to staff doers of everything or we have to staff everything we do everything we do everything we do we uh we we we uh we we we uh we we hide or we take away opportunities that hide or we take away opportunities that hide or we take away opportunities that people have to actually use the gifts
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people have to actually use the gifts people have to actually use the gifts and the talents that God has given them and the talents that God has given them and the talents that God has given them and I think too you know you never hire and I think too you know you never hire and I think too you know you never hire I I don't know any Pastor who would ever I I don't know any Pastor who would ever I I don't know any Pastor who would ever hire a children's ministry director and hire a children's ministry director and hire a children's ministry director and expect that children's ministry director expect that children's ministry director expect that children's ministry director to teach all the Sunday School classes to teach all the Sunday School classes to teach all the Sunday School classes no actually expect them to build a team no actually expect them to build a team no actually expect them to build a team you hire a worship leader you don't you hire a worship leader you don't you hire a worship leader you don't expect that person to play all the expect that person to play all the expect that person to play all the instruments and sing all the parts you instruments and sing all the parts you instruments and sing all the parts you expect that person to build and recruit expect that person to build and recruit expect that person to build and recruit a team and I think that this has been a a team and I think that this has been a a team and I think that this has been a Missing Link in the communication space Missing Link in the communication space Missing Link in the communication space in churches is that we hire in churches is that we hire in churches is that we hire communication director and we're looking communication director and we're looking communication director and we're looking to hire someone who can do all the job to hire someone who can do all the job to hire someone who can do all the job rather than hiring someone who has the rather than hiring someone who has the rather than hiring someone who has the ability to identify gifts and talents in ability to identify gifts and talents in ability to identify gifts and talents in others and Empower them equip them and others and Empower them equip them and others and Empower them equip them and and help them learn how to leverage who and help them learn how to leverage who and help them learn how to leverage who God has made them to be to help the God has made them to be to help the God has made them to be to help the church accomplish his mission so church accomplish his mission so church accomplish his mission so appreciate I really appreciate that appreciate I really appreciate that appreciate I really appreciate that about you now obviously recruiting and about you now obviously recruiting and about you now obviously recruiting and managing volunteers especially when managing volunteers especially when managing volunteers especially when you're talking about some of this you're talking about some of this you're talking about some of this creative active and Technical creative active and Technical creative active and Technical these technical skill sets it's not these technical skill sets it's not these technical skill sets it's not always a level some are more difficult always a level some are more difficult always a level some are more difficult than others what are what are some of than others what are what are some of than others what are what are some of the what are some of the like the low the what are some of the like the low the what are some of the like the low hanging fruit in terms of finding hanging fruit in terms of finding hanging fruit in terms of finding volunteers for a comms team versus some volunteers for a comms team versus some volunteers for a comms team versus some of the things that might be a little bit of the things that might be a little bit of the things that might be a little bit more complex to find volunteers to do more complex to find volunteers to do more complex to find volunteers to do you have any thoughts on that you have any thoughts on that you have any thoughts on that yeah I mean I think one of the the best yeah I mean I think one of the the best yeah I mean I think one of the the best things is we hear we talk so much about things is we hear we talk so much about things is we hear we talk so much about social media I mean that's what I would social media I mean that's what I would social media I mean that's what I would be recruiting for right now and I mean be recruiting for right now and I mean be recruiting for right now and I mean that's like getting people who are that's like getting people who are that's like getting people who are willing on a Sunday to go around and willing on a Sunday to go around and willing on a Sunday to go around and um whether it's a quick little 30 second um whether it's a quick little 30 second um whether it's a quick little 30 second video with the pastor after he preaches
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video with the pastor after he preaches video with the pastor after he preaches his message backstage and going hey his message backstage and going hey his message backstage and going hey we're going to ask you to do this every we're going to ask you to do this every we're going to ask you to do this every single Sunday can you do this can you single Sunday can you do this can you single Sunday can you do this can you you know follow him or no maybe that's you know follow him or no maybe that's you know follow him or no maybe that's not an example if you it's if it's hey not an example if you it's if it's hey not an example if you it's if it's hey on a Sunday we need you to get these on a Sunday we need you to get these on a Sunday we need you to get these five pictures of whatever the kids five pictures of whatever the kids five pictures of whatever the kids ministry whatever to me social media is ministry whatever to me social media is ministry whatever to me social media is such a low-hanging fruit because all you such a low-hanging fruit because all you such a low-hanging fruit because all you need is this cell phone and I mean need is this cell phone and I mean need is this cell phone and I mean there's so many free apps you can use if there's so many free apps you can use if there's so many free apps you can use if you want to even make it better then you want to even make it better then you want to even make it better then really the phone is good enough but really the phone is good enough but really the phone is good enough but there's so many things you can do there's so many things you can do there's so many things you can do um and even photography I mean so many um and even photography I mean so many um and even photography I mean so many people are for time you know dabble in people are for time you know dabble in people are for time you know dabble in photography yes side hustles or whatever photography yes side hustles or whatever photography yes side hustles or whatever and so that many of those people they and so that many of those people they and so that many of those people they they don't even know that they can use they don't even know that they can use they don't even know that they can use those gifts in the church so I mean I those gifts in the church so I mean I those gifts in the church so I mean I would say that's a huge one obviously would say that's a huge one obviously would say that's a huge one obviously it's going to be a little tougher to get it's going to be a little tougher to get it's going to be a little tougher to get someone to be a you know an official someone to be a you know an official someone to be a you know an official videographer for your church from the videographer for your church from the videographer for your church from the volunteer team but they're out there volunteer team but they're out there volunteer team but they're out there um and I think something else too is uh um and I think something else too is uh um and I think something else too is uh even graphic design I think if your even graphic design I think if your even graphic design I think if your church can figure out and lay out some church can figure out and lay out some church can figure out and lay out some things that you have upcoming and really things that you have upcoming and really things that you have upcoming and really plan you have a better use of volunteer plan you have a better use of volunteer plan you have a better use of volunteer a better chance to use volunteers a better chance to use volunteers a better chance to use volunteers because you can say hey we need this but because you can say hey we need this but because you can say hey we need this but you have a month to work on it work on you have a month to work on it work on you have a month to work on it work on it with your own time the problem comes it with your own time the problem comes it with your own time the problem comes in when you know it's Thursday you can't in when you know it's Thursday you can't in when you know it's Thursday you can't call a volunteer and say hey we need call a volunteer and say hey we need call a volunteer and say hey we need that screen graphic tomorrow so any that screen graphic tomorrow so any that screen graphic tomorrow so any long-term projects or if you're if long-term projects or if you're if long-term projects or if you're if you're the comms director at a church you're the comms director at a church you're the comms director at a church and you only have four staff members and you only have four staff members and you only have four staff members maybe it's you the kids Pastor youth maybe it's you the kids Pastor youth maybe it's you the kids Pastor youth pastor in the in the lead pastor and the pastor in the in the lead pastor and the pastor in the in the lead pastor and the kids pastors like I've always had this kids pastors like I've always had this kids pastors like I've always had this dream of repainting our room and you go dream of repainting our room and you go dream of repainting our room and you go man we don't have the team recruit when
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man we don't have the team recruit when man we don't have the team recruit when you if you have someone on your you if you have someone on your you if you have someone on your volunteer team that can paint assign volunteer team that can paint assign volunteer team that can paint assign them a project like that where there's them a project like that where there's them a project like that where there's no time limit and there's no like the no time limit and there's no like the no time limit and there's no like the kids Pastor is just so happy to have kids Pastor is just so happy to have kids Pastor is just so happy to have that they're not going like oh they that they're not going like oh they that they're not going like oh they didn't do a good job like it's not didn't do a good job like it's not didn't do a good job like it's not professional enough they're so thankful professional enough they're so thankful professional enough they're so thankful for it but again it comes back to those for it but again it comes back to those for it but again it comes back to those conversations and really just finding conversations and really just finding conversations and really just finding out what people's gifts are out what people's gifts are out what people's gifts are um and utilizing those um and utilizing those um and utilizing those you hit on the pain point there that I you hit on the pain point there that I you hit on the pain point there that I want to get you to to elaborate on a want to get you to to elaborate on a want to get you to to elaborate on a little bit we just had recently uh Jenny little bit we just had recently uh Jenny little bit we just had recently uh Jenny Catrin on the podcast I don't know if Catrin on the podcast I don't know if Catrin on the podcast I don't know if you know Jenny but Jenny's she's a you know Jenny but Jenny's she's a you know Jenny but Jenny's she's a leader of leaders and we had her talking leader of leaders and we had her talking leader of leaders and we had her talking specifically to our audience about specifically to our audience about specifically to our audience about how to lead up uh how to leave their how to lead up uh how to leave their how to lead up uh how to leave their leaders or at least build a kind of leaders or at least build a kind of leaders or at least build a kind of relationship with their that their relationship with their that their relationship with their that their leaders truly understand what they need leaders truly understand what they need leaders truly understand what they need and how and how and how um how that relationship can help them um how that relationship can help them um how that relationship can help them do better in their role as a comms do better in their role as a comms do better in their role as a comms director you said sometimes you don't director you said sometimes you don't director you said sometimes you don't have enough time or sometimes you have have enough time or sometimes you have have enough time or sometimes you have more time is the pain points and I think more time is the pain points and I think more time is the pain points and I think a lot of comms directors feel especially a lot of comms directors feel especially a lot of comms directors feel especially as it relates to the planning of their as it relates to the planning of their as it relates to the planning of their senior leaders as a church senior leaders as a church senior leaders as a church communications director if you're communications director if you're communications director if you're sitting in a chair where you know you sitting in a chair where you know you sitting in a chair where you know you could use more volunteers you know you could use more volunteers you know you could use more volunteers you know you could execute better could execute better could execute better um on the things that you're being asked um on the things that you're being asked um on the things that you're being asked to execute on if you had more time how to execute on if you had more time how to execute on if you had more time how do you have those conversations with do you have those conversations with do you have those conversations with your senior leadership team how do you your senior leadership team how do you your senior leadership team how do you tell them hey you know it would be real tell them hey you know it would be real tell them hey you know it would be real I work with Lodi at a church who I work with Lodi at a church who I work with Lodi at a church who literally says sometimes his Pastor literally says sometimes his Pastor literally says sometimes his Pastor doesn't give a sermon title until Friday doesn't give a sermon title until Friday doesn't give a sermon title until Friday before the Sunday right so if they ever
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before the Sunday right so if they ever before the Sunday right so if they ever wanted a printable it's in I don't think wanted a printable it's in I don't think wanted a printable it's in I don't think they do that anymore but if they ever they do that anymore but if they ever they do that anymore but if they ever did like they always have to have to be did like they always have to have to be did like they always have to have to be determined because they're printing it determined because they're printing it determined because they're printing it on Thursday before everybody goes home on Thursday before everybody goes home on Thursday before everybody goes home and takes the day off on Friday right and takes the day off on Friday right and takes the day off on Friday right how do you lead up what kind of how do you lead up what kind of how do you lead up what kind of conversations do you have have you had conversations do you have have you had conversations do you have have you had in the past and if so um what did that in the past and if so um what did that in the past and if so um what did that look like for you yeah that's a great look like for you yeah that's a great look like for you yeah that's a great question Bart I think first of all a question Bart I think first of all a question Bart I think first of all a great resource I would direct people to great resource I would direct people to great resource I would direct people to um one of my friends clay Scroggins um one of my friends clay Scroggins um one of my friends clay Scroggins wrote a book called how to lead when wrote a book called how to lead when wrote a book called how to lead when you're not in charge great book and that you're not in charge great book and that you're not in charge great book and that it has a lot of those principles in it has a lot of those principles in it has a lot of those principles in there there there um but just on a practical level what um but just on a practical level what um but just on a practical level what I've seen and what I've always tried to I've seen and what I've always tried to I've seen and what I've always tried to do is number one as the comms director do is number one as the comms director do is number one as the comms director I'll never understand the weight that I'll never understand the weight that I'll never understand the weight that our lead Pastor carries ever no matter our lead Pastor carries ever no matter our lead Pastor carries ever no matter how many emails I think I have to do or how many emails I think I have to do or how many emails I think I have to do or print I'll never understand the way so I print I'll never understand the way so I print I'll never understand the way so I think number one holding that with Grace think number one holding that with Grace think number one holding that with Grace and understanding I don't understand and understanding I don't understand and understanding I don't understand what he's carrying and so my job is to what he's carrying and so my job is to what he's carrying and so my job is to make his load lighter not make it make his load lighter not make it make his load lighter not make it heavier and so how do I make his load heavier and so how do I make his load heavier and so how do I make his load lighter is I'm thinking through the lighter is I'm thinking through the lighter is I'm thinking through the things that maybe he hasn't thought of I things that maybe he hasn't thought of I things that maybe he hasn't thought of I don't think there's many pastors who if don't think there's many pastors who if don't think there's many pastors who if they do things last minute it's not they do things last minute it's not they do things last minute it's not because they're trying to hurt their because they're trying to hurt their because they're trying to hurt their comms director it's just they were doing comms director it's just they were doing comms director it's just they were doing so many other things and finally got the so many other things and finally got the so many other things and finally got the opportunity to go oh we could do this opportunity to go oh we could do this opportunity to go oh we could do this and so as a leader I'm always trying to and so as a leader I'm always trying to and so as a leader I'm always trying to think ahead for my pastor and get stuff think ahead for my pastor and get stuff think ahead for my pastor and get stuff in front of him before he has to think in front of him before he has to think in front of him before he has to think of it he's making hundreds of decisions of it he's making hundreds of decisions of it he's making hundreds of decisions every day so if I can get something to every day so if I can get something to every day so if I can get something to him and go hey I know you probably him and go hey I know you probably him and go hey I know you probably haven't thought about Father's Day yet haven't thought about Father's Day yet haven't thought about Father's Day yet but our team kind of put together this but our team kind of put together this but our team kind of put together this plan of this is what we're thinking plan of this is what we're thinking plan of this is what we're thinking branding and service wise do you have
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branding and service wise do you have branding and service wise do you have any feedback before we move forward and any feedback before we move forward and any feedback before we move forward and you can do this in March April whenever you can do this in March April whenever you can do this in March April whenever you whenever you have time and your you whenever you have time and your you whenever you have time and your pastor first of all will thank you and pastor first of all will thank you and pastor first of all will thank you and then now you're putting it on their then now you're putting it on their then now you're putting it on their radar in that moment you give him a radar in that moment you give him a radar in that moment you give him a chance to give you feedback you give him chance to give you feedback you give him chance to give you feedback you give him you're you're putting on his pla because you're you're putting on his pla because you're you're putting on his pla because he won't think about it until Father's he won't think about it until Father's he won't think about it until Father's Day because he's thinking about all the Day because he's thinking about all the Day because he's thinking about all the other things so when you put it in front other things so when you put it in front other things so when you put it in front of them now he thinks about it in that of them now he thinks about it in that of them now he thinks about it in that moment you get his feedback and your moment you get his feedback and your moment you get his feedback and your team can begin moving forward and you team can begin moving forward and you team can begin moving forward and you try to eliminate decisions for him like try to eliminate decisions for him like try to eliminate decisions for him like if you instead of and and don't give him if you instead of and and don't give him if you instead of and and don't give him 20 choices go hey this is do you like 20 choices go hey this is do you like 20 choices go hey this is do you like this one or this one or this is hey and this one or this one or this is hey and this one or this one or this is hey and the more you uh my my senior pastor at the more you uh my my senior pastor at the more you uh my my senior pastor at church in Louisiana was a amazing at he church in Louisiana was a amazing at he church in Louisiana was a amazing at he always the Lord and all pastors are like always the Lord and all pastors are like always the Lord and all pastors are like this but when Lord the Lord would speak this but when Lord the Lord would speak this but when Lord the Lord would speak to him about something of like man God to him about something of like man God to him about something of like man God is really putting something about prayer is really putting something about prayer is really putting something about prayer on my heart I would always go that's on my heart I would always go that's on my heart I would always go that's awesome now I can take that to my team awesome now I can take that to my team awesome now I can take that to my team and let them start I.E and go hey he's and let them start I.E and go hey he's and let them start I.E and go hey he's thinking about prayer how do we support thinking about prayer how do we support thinking about prayer how do we support that we might have someone go hey what that we might have someone go hey what that we might have someone go hey what if we started a prayer initiative where if we started a prayer initiative where if we started a prayer initiative where every day at um you know 7 14 p.m we every day at um you know 7 14 p.m we every day at um you know 7 14 p.m we pray 2nd Chronicles 7 14. that's pray 2nd Chronicles 7 14. that's pray 2nd Chronicles 7 14. that's something we did one time something we did one time something we did one time um hey we send out an email devotional um hey we send out an email devotional um hey we send out an email devotional every morning at 7 14 to remind people every morning at 7 14 to remind people every morning at 7 14 to remind people to pray and then you're able to go back to pray and then you're able to go back to pray and then you're able to go back to that senior pastor and go you felt to that senior pastor and go you felt to that senior pastor and go you felt this on your heart we wanted to come this on your heart we wanted to come this on your heart we wanted to come alongside of you to do that and so alongside of you to do that and so alongside of you to do that and so number one you're supporting his vision number one you're supporting his vision number one you're supporting his vision but number two is you're gaining
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but number two is you're gaining but number two is you're gaining influence with that Pastor by going oh influence with that Pastor by going oh influence with that Pastor by going oh wow they care about what I care about wow they care about what I care about wow they care about what I care about because at the end of the day because at the end of the day because at the end of the day um God is going to give that Pastor um God is going to give that Pastor um God is going to give that Pastor vision for the church he's not going to vision for the church he's not going to vision for the church he's not going to give Sally vision for the church he's give Sally vision for the church he's give Sally vision for the church he's going to give that Pastor vision for the going to give that Pastor vision for the going to give that Pastor vision for the church and then it's salads in the comms church and then it's salads in the comms church and then it's salads in the comms job to come up alongside of that Pastor job to come up alongside of that Pastor job to come up alongside of that Pastor and support the vision that God gave and support the vision that God gave and support the vision that God gave just as God's going to give Moses the just as God's going to give Moses the just as God's going to give Moses the dimensions then it was everybody else's dimensions then it was everybody else's dimensions then it was everybody else's job to kind of color in the box and so job to kind of color in the box and so job to kind of color in the box and so that's going to give your pastor that's going to give your pastor that's going to give your pastor dimensions and then you start coloring dimensions and then you start coloring dimensions and then you start coloring in the Box in the Box in the Box I love that that is very very great I love that that is very very great I love that that is very very great Council and obviously coming from Council and obviously coming from Council and obviously coming from someone who's done it before so it's someone who's done it before so it's someone who's done it before so it's tried it tried and test it I'm sure yeah tried it tried and test it I'm sure yeah tried it tried and test it I'm sure yeah um let me ask you a question um let me ask you a question um let me ask you a question um if we need to edit this out we can um if we need to edit this out we can um if we need to edit this out we can but it's April at the time that you and but it's April at the time that you and but it's April at the time that you and I are recording this just a few weeks I are recording this just a few weeks I are recording this just a few weeks after Easter are you guys planning after Easter are you guys planning after Easter are you guys planning Christmas at Saddleback yet have you had Christmas at Saddleback yet have you had Christmas at Saddleback yet have you had any Christmas meetings you know what you any Christmas meetings you know what you any Christmas meetings you know what you know what our team is amazing and I know what our team is amazing and I know what our team is amazing and I haven't heard anything but I would bet haven't heard anything but I would bet haven't heard anything but I would bet you that yes they have probably already you that yes they have probably already you that yes they have probably already started thinking about it and meeting started thinking about it and meeting started thinking about it and meeting about it about it about it so I'm only bringing up a question so I'm only bringing up a question so I'm only bringing up a question because I want those of our our friends because I want those of our our friends because I want those of our our friends who are listening or watching this who are listening or watching this who are listening or watching this podcast to look at their calendars and podcast to look at their calendars and podcast to look at their calendars and make sure that they've got a Christmas make sure that they've got a Christmas make sure that they've got a Christmas planning meeting on it sometime in the planning meeting on it sometime in the planning meeting on it sometime in the next month or two you can't start next month or two you can't start next month or two you can't start planning Christmas too early most of you planning Christmas too early most of you planning Christmas too early most of you probably will wait wait too late but probably will wait wait too late but probably will wait wait too late but it's not my fault if you do because you it's not my fault if you do because you it's not my fault if you do because you heard it here first start planning your heard it here first start planning your heard it here first start planning your Christmas right that's right Christmas right that's right Christmas right that's right Sally I mentioned a few minutes ago that Sally I mentioned a few minutes ago that Sally I mentioned a few minutes ago that a month ago you didn't know that this
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a month ago you didn't know that this a month ago you didn't know that this podcast existed Katie Allred connected podcast existed Katie Allred connected podcast existed Katie Allred connected us and I started kind of doing my us and I started kind of doing my us and I started kind of doing my homework and who is this Sally lady and homework and who is this Sally lady and homework and who is this Sally lady and I discovered that you actually you had I discovered that you actually you had I discovered that you actually you had the book available that you put together the book available that you put together the book available that you put together for churches specifically on YouTube and for churches specifically on YouTube and for churches specifically on YouTube and YouTube strategy share a little bit with YouTube strategy share a little bit with YouTube strategy share a little bit with us about the book why you wrote it who us about the book why you wrote it who us about the book why you wrote it who it's designed to help and how people can it's designed to help and how people can it's designed to help and how people can get it get it get it yeah Bart so when I when I finished my yeah Bart so when I when I finished my yeah Bart so when I when I finished my time in New York at Times Square Church time in New York at Times Square Church time in New York at Times Square Church I kind of was Consulting and working I kind of was Consulting and working I kind of was Consulting and working with some different churches and I found with some different churches and I found with some different churches and I found that these churches a lot of them were that these churches a lot of them were that these churches a lot of them were like churches we were talking about like churches we were talking about like churches we were talking about maybe don't have a full staff and maybe don't have a full staff and maybe don't have a full staff and they're relying on volunteers and I and they're relying on volunteers and I and they're relying on volunteers and I and they would say how do we improve our they would say how do we improve our they would say how do we improve our digital strategy how do we reach more digital strategy how do we reach more digital strategy how do we reach more people and I'm going there's this people and I'm going there's this people and I'm going there's this amazing free resource called YouTube and amazing free resource called YouTube and amazing free resource called YouTube and they're like oh we can't use that and they're like oh we can't use that and they're like oh we can't use that and the more we would sit I'd go yes you can the more we would sit I'd go yes you can the more we would sit I'd go yes you can like there's some little practical like there's some little practical like there's some little practical things that you can do for no budget you things that you can do for no budget you things that you can do for no budget you know little budget no staff little staff know little budget no staff little staff know little budget no staff little staff and so as I'm talking to these churches and so as I'm talking to these churches and so as I'm talking to these churches I really felt like man I want to help I I really felt like man I want to help I I really felt like man I want to help I want to help people and I want to kind want to help people and I want to kind want to help people and I want to kind of put do the work in the research to of put do the work in the research to of put do the work in the research to put together some resources for people put together some resources for people put together some resources for people and so that's why I even wrote this book and so that's why I even wrote this book and so that's why I even wrote this book kind of in an e-book format because I kind of in an e-book format because I kind of in an e-book format because I have over a hundred different links in have over a hundred different links in have over a hundred different links in there so if you you can click on the there so if you you can click on the there so if you you can click on the link and go I don't know how to make a link and go I don't know how to make a link and go I don't know how to make a video for free I have a link to make video for free I have a link to make video for free I have a link to make free videos that you can send to that free videos that you can send to that free videos that you can send to that volunteer in the youth ministry and go volunteer in the youth ministry and go volunteer in the youth ministry and go make a video on baptism you know and you make a video on baptism you know and you make a video on baptism you know and you go we don't have we don't know how to go we don't have we don't know how to go we don't have we don't know how to make a thumbnail on YouTube hey here's a make a thumbnail on YouTube hey here's a make a thumbnail on YouTube hey here's a link make a free one or I don't know how
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link make a free one or I don't know how link make a free one or I don't know how to do this or I don't even know I have a to do this or I don't even know I have a to do this or I don't even know I have a list of 100 different videos that you list of 100 different videos that you list of 100 different videos that you can even make of how to tell someone's can even make of how to tell someone's can even make of how to tell someone's Story how to share a story of life Story how to share a story of life Story how to share a story of life change and really just wanted to create change and really just wanted to create change and really just wanted to create just an easy resource for people who just an easy resource for people who just an easy resource for people who maybe don't have the time to go read and maybe don't have the time to go read and maybe don't have the time to go read and learn all this stuff and go hey you have learn all this stuff and go hey you have learn all this stuff and go hey you have some resources available to you for free some resources available to you for free some resources available to you for free or low cost that really not only are or low cost that really not only are or low cost that really not only are easy for you to do but can really make a easy for you to do but can really make a easy for you to do but can really make a difference in the Kingdom in really difference in the Kingdom in really difference in the Kingdom in really really really reach more people for really really reach more people for really really reach more people for Jesus so that's kind of the Genesis of Jesus so that's kind of the Genesis of Jesus so that's kind of the Genesis of how I wrote that book yeah I have read how I wrote that book yeah I have read how I wrote that book yeah I have read it digital coverage and digital cover it it digital coverage and digital cover it it digital coverage and digital cover it is a how-to it is YouTube 101. is a how-to it is YouTube 101. is a how-to it is YouTube 101. um I just had literally had a call with um I just had literally had a call with um I just had literally had a call with a church yesterday who I've been meeting a church yesterday who I've been meeting a church yesterday who I've been meeting with for the better part of the last with for the better part of the last with for the better part of the last couple of years and every time we look couple of years and every time we look couple of years and every time we look at their at their at their website analytics and their social media website analytics and their social media website analytics and their social media data I'm like you guys aren't doing data I'm like you guys aren't doing data I'm like you guys aren't doing anything on YouTube you really need to anything on YouTube you really need to anything on YouTube you really need to be using YouTube and they finally all be using YouTube and they finally all be using YouTube and they finally all yesterday they said yesterday they said yesterday they said we're finally starting to use YouTube we're finally starting to use YouTube we're finally starting to use YouTube now what are we supposed to do and I'm now what are we supposed to do and I'm now what are we supposed to do and I'm like yeah guess what here's a book that like yeah guess what here's a book that like yeah guess what here's a book that you can actually download and it'll walk you can actually download and it'll walk you can actually download and it'll walk you through basic status one at a time you through basic status one at a time you through basic status one at a time things to do and you know you've got things to do and you know you've got things to do and you know you've got them laid out in a way that if it if if them laid out in a way that if it if if them laid out in a way that if it if if I already know how to do these three or I already know how to do these three or I already know how to do these three or four things I can still kind of skip four things I can still kind of skip four things I can still kind of skip around and find other things and of around and find other things and of around and find other things and of course the link to all of the the live course the link to all of the the live course the link to all of the the live videos videos videos um from the you know from the digital um from the you know from the digital um from the you know from the digital book makes it uh makes it a really handy book makes it uh makes it a really handy book makes it uh makes it a really handy tool so um it's available on Amazon tool so um it's available on Amazon tool so um it's available on Amazon that's where I got it anywhere else from
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that's where I got it anywhere else from that's where I got it anywhere else from that primary Place yeah you can get on that primary Place yeah you can get on that primary Place yeah you can get on Amazon you can get on my website I don't Amazon you can get on my website I don't Amazon you can get on my website I don't know if we can put that in the show know if we can put that in the show know if we can put that in the show notes and Bart if you want I mean if notes and Bart if you want I mean if notes and Bart if you want I mean if people type in the code missional you people type in the code missional you people type in the code missional you can get the book for 10 bucks I'll give can get the book for 10 bucks I'll give can get the book for 10 bucks I'll give you guys like there's a discount code I you guys like there's a discount code I you guys like there's a discount code I put in for for you and all your I know put in for for you and all your I know put in for for you and all your I know you guys serve churches so much and I you guys serve churches so much and I you guys serve churches so much and I didn't write the book to make money so didn't write the book to make money so didn't write the book to make money so if you need if you need me to send you if you need if you need me to send you if you need if you need me to send you the book if you don't have the 10 bucks the book if you don't have the 10 bucks the book if you don't have the 10 bucks shoot me an email I'll hook you up um so shoot me an email I'll hook you up um so shoot me an email I'll hook you up um so and really that's my heart is I wanna I and really that's my heart is I wanna I and really that's my heart is I wanna I wanna provide a resource that can really wanna provide a resource that can really wanna provide a resource that can really help churches um share Jesus on the help churches um share Jesus on the help churches um share Jesus on the internet on the web and really just let internet on the web and really just let internet on the web and really just let us all be a part of that great Mission us all be a part of that great Mission us all be a part of that great Mission that's awesome thanks for your that's awesome thanks for your that's awesome thanks for your generosity there Sally we'll we will generosity there Sally we'll we will generosity there Sally we'll we will definitely link to that in the show definitely link to that in the show definitely link to that in the show notes the code for the discount is notes the code for the discount is notes the code for the discount is missional and you mentioned your website missional and you mentioned your website missional and you mentioned your website uh people want to learn more about you uh people want to learn more about you uh people want to learn more about you some of the things that you do with some of the things that you do with some of the things that you do with churches I don't know in your new role churches I don't know in your new role churches I don't know in your new role at how much bandwidth you have outside at how much bandwidth you have outside at how much bandwidth you have outside of what you're doing at Saddleback but of what you're doing at Saddleback but of what you're doing at Saddleback but hey somebody wants to connect with you hey somebody wants to connect with you hey somebody wants to connect with you what's the best place to do that yeah what's the best place to do that yeah what's the best place to do that yeah definitely the best place you can find definitely the best place you can find definitely the best place you can find me on my website and even in the book I me on my website and even in the book I me on my website and even in the book I have my cell number email address and have my cell number email address and have my cell number email address and yeah I would love to just help call I yeah I would love to just help call I yeah I would love to just help call I mean I want to help people so and I try mean I want to help people so and I try mean I want to help people so and I try to I don't write as much now if like I'm to I don't write as much now if like I'm to I don't write as much now if like I'm busy but I try to write and just busy but I try to write and just busy but I try to write and just anything that I'm learning I want to anything that I'm learning I want to anything that I'm learning I want to share with other people and so I'll put share with other people and so I'll put share with other people and so I'll put all that stuff on there so hopefully all that stuff on there so hopefully all that stuff on there so hopefully churches and leaders can learn from some churches and leaders can learn from some churches and leaders can learn from some of the things that I'm learning from of the things that I'm learning from of the things that I'm learning from and that's sallygillery.com is that and that's sallygillery.com is that and that's sallygillery.com is that correct that's it which is which is correct that's it which is which is correct that's it which is which is probably not going to be spelled the way
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probably not going to be spelled the way probably not going to be spelled the way you think it's spelled so make sure you you think it's spelled so make sure you you think it's spelled so make sure you check the show nuts we'll put it in the check the show nuts we'll put it in the check the show nuts we'll put it in the YouTube uh notes we'll put it on our YouTube uh notes we'll put it on our YouTube uh notes we'll put it on our website yeah probably it's probably not website yeah probably it's probably not website yeah probably it's probably not spelled the way that you think it's spelled the way that you think it's spelled the way that you think it's spelled I don't I don't know how great spelled I don't I don't know how great spelled I don't I don't know how great your SEO is like your SEO is like your SEO is like butcher his last name and you'll still butcher his last name and you'll still butcher his last name and you'll still get there but man he's he's probably get there but man he's he's probably get there but man he's he's probably paid a lot of money to make sure that paid a lot of money to make sure that paid a lot of money to make sure that that yeah yeah I don't know yeah last that yeah yeah I don't know yeah last that yeah yeah I don't know yeah last name will come up yeah yeah hey Sally name will come up yeah yeah hey Sally name will come up yeah yeah hey Sally thanks so much thanks so much thanks so much um for hanging out with me today uh um for hanging out with me today uh um for hanging out with me today uh congratulations on your your new role congratulations on your your new role congratulations on your your new role your new opportunity there at Saddleback your new opportunity there at Saddleback your new opportunity there at Saddleback and uh we're just uh trusting that God and uh we're just uh trusting that God and uh we're just uh trusting that God will bless you and your team and the will bless you and your team and the will bless you and your team and the whole church as you guys are continuing whole church as you guys are continuing whole church as you guys are continuing to expand his kingdom around the world to expand his kingdom around the world to expand his kingdom around the world yeah thank you Barn thank you for you yeah thank you Barn thank you for you yeah thank you Barn thank you for you and your team and all that you're doing and your team and all that you're doing and your team and all that you're doing to help churches um at the end of the to help churches um at the end of the to help churches um at the end of the day we're all doing this together for day we're all doing this together for day we're all doing this together for the Kingdom so I'm grateful for that we the Kingdom so I'm grateful for that we the Kingdom so I'm grateful for that we get to do this together get to do this together get to do this together [Music]
Summary
This episode of Missional Marketing Podcast discusses the challenges faced by church comms directors and leaders. It emphasizes understanding the pastor's workload and proactively supporting them, rather than adding to their burden. The key takeaway is to think ahead and lighten the pastor's load through effective communication and planning.