Why, How & When You Should Outsource Your Church Media Production | Carl Barnhill
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you can only tell the stories of your you can only tell the stories of your church if you're trying to decide church if you're trying to decide church if you're trying to decide between what should I Outsource and what between what should I Outsource and what between what should I Outsource and what should I keep in house I would send us a should I keep in house I would send us a should I keep in house I would send us a team like us stuff like your sermon team like us stuff like your sermon team like us stuff like your sermon series graphic your sermon bumper your series graphic your sermon bumper your series graphic your sermon bumper your Men's Conference promo video things like Men's Conference promo video things like Men's Conference promo video things like that and you focus on two things one that and you focus on two things one that and you focus on two things one life change stories from your church and life change stories from your church and life change stories from your church and spending time with your volunteers like spending time with your volunteers like spending time with your volunteers like if you can spend time which which sounds if you can spend time which which sounds if you can spend time which which sounds uh a little off the beaten path a little uh a little off the beaten path a little uh a little off the beaten path a little bit but if you can Pastor your people bit but if you can Pastor your people bit but if you can Pastor your people well and so that you're not in your well and so that you're not in your well and so that you're not in your office fighting with key frames or office fighting with key frames or office fighting with key frames or fighting with Photoshop you're with your fighting with Photoshop you're with your fighting with Photoshop you're with your people pastoring your people that's people pastoring your people that's people pastoring your people that's something only you can do welcome to something only you can do welcome to something only you can do welcome to season 4 episode 17 of the missional season 4 episode 17 of the missional season 4 episode 17 of the missional marketing podcast my name is Bart Blair marketing podcast my name is Bart Blair marketing podcast my name is Bart Blair welcome to another episode of our show welcome to another episode of our show welcome to another episode of our show this is the 141 episode of our podcast this is the 141 episode of our podcast this is the 141 episode of our podcast we started this podcast in the spring of we started this podcast in the spring of we started this podcast in the spring of 2020 to help Church es grow by 2020 to help Church es grow by 2020 to help Church es grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications we're coming up effective Communications we're coming up effective Communications we're coming up on the fourth anniversary of the podcast on the fourth anniversary of the podcast on the fourth anniversary of the podcast if you're listening to this as it has if you're listening to this as it has if you're listening to this as it has been released it's the first episode been released it's the first episode been released it's the first episode that we've released in the 2024 calendar that we've released in the 2024 calendar that we've released in the 2024 calendar year and our hope is that your Christmas year and our hope is that your Christmas year and our hope is that your Christmas season and your was was amazing and that season and your was was amazing and that season and your was was amazing and that you're starting off the new year with you're starting off the new year with you're starting off the new year with some momentum with some energy and of some momentum with some energy and of some momentum with some energy and of course if you're in the church Comm course if you're in the church Comm course if you're in the church Comm space you're probably looking at the space you're probably looking at the space you're probably looking at the calendar and listening to the clock tick calendar and listening to the clock tick calendar and listening to the clock tick and recognizing that Easter is right and recognizing that Easter is right and recognizing that Easter is right around the corner lots and lots to do around the corner lots and lots to do around the corner lots and lots to do hey make sure that you subscribe hey make sure that you subscribe hey make sure that you subscribe wherever you listen to your favorite wherever you listen to your favorite wherever you listen to your favorite podcasts make sure that you subscribe if podcasts make sure that you subscribe if podcasts make sure that you subscribe if you're watching on our YouTube channel you're watching on our YouTube channel you're watching on our YouTube channel we'll have some episodes coming up here
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we'll have some episodes coming up here we'll have some episodes coming up here in the upcoming weeks about Easter and in the upcoming weeks about Easter and in the upcoming weeks about Easter and some things that you can be doing to some things that you can be doing to some things that you can be doing to leverage digital tools to reach more leverage digital tools to reach more leverage digital tools to reach more people this Easter season but today as people this Easter season but today as people this Easter season but today as we start out the new calendar year we we start out the new calendar year we we start out the new calendar year we have a great interview for you today our have a great interview for you today our have a great interview for you today our guest is Carl Barnhill Carl is a great guest is Carl Barnhill Carl is a great guest is Carl Barnhill Carl is a great Minister Church leader creative guy uh Minister Church leader creative guy uh Minister Church leader creative guy uh that uh I think you're going to learn a that uh I think you're going to learn a that uh I think you're going to learn a ton from uh he is the founder of a ton from uh he is the founder of a ton from uh he is the founder of a company that serves churches by creating company that serves churches by creating company that serves churches by creating digital media for them and uh uh Jason digital media for them and uh uh Jason digital media for them and uh uh Jason Hamrock my co-host of the show has known Hamrock my co-host of the show has known Hamrock my co-host of the show has known Carl for a number of years and I would Carl for a number of years and I would Carl for a number of years and I would say that Carl was a great secret I say that Carl was a great secret I say that Carl was a great secret I Didn't Know Carl until late 2023 we met Didn't Know Carl until late 2023 we met Didn't Know Carl until late 2023 we met at a conference had a great conversation at a conference had a great conversation at a conference had a great conversation and I was like this guy ought to be a and I was like this guy ought to be a and I was like this guy ought to be a guest on our show so I reached out to guest on our show so I reached out to guest on our show so I reached out to Carl fortunately he said yes and um so Carl fortunately he said yes and um so Carl fortunately he said yes and um so now we're going to introduce you to Carl now we're going to introduce you to Carl now we're going to introduce you to Carl and the work that he does for churches and the work that he does for churches and the work that he does for churches uh again I want to thank you for being a uh again I want to thank you for being a uh again I want to thank you for being a loyal listener to our show if you are if loyal listener to our show if you are if loyal listener to our show if you are if you haven't ever left us a rating or you haven't ever left us a rating or you haven't ever left us a rating or review how about making that a New review how about making that a New review how about making that a New Year's resolution I know you don't Year's resolution I know you don't Year's resolution I know you don't probably need another New Year's probably need another New Year's probably need another New Year's resolution but why don't you resolve to resolution but why don't you resolve to resolution but why don't you resolve to leave us a rating or a review wherever leave us a rating or a review wherever leave us a rating or a review wherever you listen to your favorite podcast uh you listen to your favorite podcast uh you listen to your favorite podcast uh and uh if it's a festar review that's and uh if it's a festar review that's and uh if it's a festar review that's awesome if it's a four-star review we'll awesome if it's a four-star review we'll awesome if it's a four-star review we'll take it if it's going to be less than a take it if it's going to be less than a take it if it's going to be less than a four-star review I I don't know maybe four-star review I I don't know maybe four-star review I I don't know maybe maybe don't I don't know why you're here maybe don't I don't know why you're here maybe don't I don't know why you're here if you don't think that our podcast is if you don't think that our podcast is if you don't think that our podcast is worth listening to If you happen to be worth listening to If you happen to be worth listening to If you happen to be watching on our YouTube you Channel make watching on our YouTube you Channel make watching on our YouTube you Channel make sure that you comment in the comments sure that you comment in the comments sure that you comment in the comments section give us a little thumbs up like section give us a little thumbs up like section give us a little thumbs up like uh leave us a comment leave us a note uh uh leave us a comment leave us a note uh uh leave us a comment leave us a note uh we would love to engage with you there we would love to engage with you there we would love to engage with you there Jason and I will be continuing again
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Jason and I will be continuing again Jason and I will be continuing again this season or this half of the season this season or this half of the season this season or this half of the season with our burning questions episodes so with our burning questions episodes so with our burning questions episodes so if you have a question that you would if you have a question that you would if you have a question that you would like for us to answer on the podcast like for us to answer on the podcast like for us to answer on the podcast something about church Communications something about church Communications something about church Communications Church marketing uh please send me an Church marketing uh please send me an Church marketing uh please send me an email it's b Blair missional email it's b Blair missional email it's b Blair missional marketing.com we have a spreadsheet full marketing.com we have a spreadsheet full marketing.com we have a spreadsheet full of questions and we'd love to answer of questions and we'd love to answer of questions and we'd love to answer your question on one of our upcoming your question on one of our upcoming your question on one of our upcoming episodes well again thanks for tuning in episodes well again thanks for tuning in episodes well again thanks for tuning in to the show uh here's Jason Hamrock in a to the show uh here's Jason Hamrock in a to the show uh here's Jason Hamrock in a recent interview that he did with Carl recent interview that he did with Carl recent interview that he did with Carl Barnhill well hey Carl welcome to the Barnhill well hey Carl welcome to the Barnhill well hey Carl welcome to the show man how you doing I'm doing great show man how you doing I'm doing great show man how you doing I'm doing great Jason man thanks so much for inviting me Jason man thanks so much for inviting me Jason man thanks so much for inviting me looking forward to this conversation looking forward to this conversation looking forward to this conversation yeah well uh Happy New Year okay so yeah well uh Happy New Year okay so yeah well uh Happy New Year okay so we're launching this thing it's January we're launching this thing it's January we're launching this thing it's January and uh I know that there's been some and uh I know that there's been some and uh I know that there's been some some big changes going on with you and some big changes going on with you and some big changes going on with you and your company so yes uh just yeah take a your company so yes uh just yeah take a your company so yes uh just yeah take a moment for our our listeners who who moment for our our listeners who who moment for our our listeners who who maybe don't know who you are or what maybe don't know who you are or what maybe don't know who you are or what you've been up to bring us up to speed you've been up to bring us up to speed you've been up to bring us up to speed yeah sure so uh so previously for the yeah sure so uh so previously for the yeah sure so uh so previously for the last 10 years or really last 10 years or really last 10 years or really 2015 uh is when uh I launched full-time 2015 uh is when uh I launched full-time 2015 uh is when uh I launched full-time and we can kind of get into my story a and we can kind of get into my story a and we can kind of get into my story a little bit if you want but uh in 2015 I little bit if you want but uh in 2015 I little bit if you want but uh in 2015 I launched uh 1230 media uh as a company launched uh 1230 media uh as a company launched uh 1230 media uh as a company uh and so eight years we've been uh I uh and so eight years we've been uh I uh and so eight years we've been uh I guess going on nine here um we've been guess going on nine here um we've been guess going on nine here um we've been 12:30 media and so but at the beginning 12:30 media and so but at the beginning 12:30 media and so but at the beginning of last year we started on the process of last year we started on the process of last year we started on the process of of a Rebrand uh because we were uh of of a Rebrand uh because we were uh of of a Rebrand uh because we were uh encountering some some conflicts and encountering some some conflicts and encountering some some conflicts and just to kind of move us into the future
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just to kind of move us into the future just to kind of move us into the future you know a lot of people were conflicted you know a lot of people were conflicted you know a lot of people were conflicted with the name and if I had to do to to with the name and if I had to do to to with the name and if I had to do to to do over again um I would have probably do over again um I would have probably do over again um I would have probably named it something different but a lot named it something different but a lot named it something different but a lot of people were confused you know is it of people were confused you know is it of people were confused you know is it um is it a time of day is it a Bible um is it a time of day is it a Bible um is it a time of day is it a Bible verse what what is 12:30 it was uh verse what what is 12:30 it was uh verse what what is 12:30 it was uh trouble people had trouble finding us on trouble people had trouble finding us on trouble people had trouble finding us on on the internet and uh and stuff like on the internet and uh and stuff like on the internet and uh and stuff like that and so and also it didn't really that and so and also it didn't really that and so and also it didn't really say what we do and focus on what we do say what we do and focus on what we do say what we do and focus on what we do and so that that begin a process for us and so that that begin a process for us and so that that begin a process for us and so what we want to be known for is and so what we want to be known for is and so what we want to be known for is helping you with your graphics and video helping you with your graphics and video helping you with your graphics and video not just to look awesome not just to not just to look awesome not just to not just to look awesome not just to save time but to help you visually save time but to help you visually save time but to help you visually communicate the gospel so our new name communicate the gospel so our new name communicate the gospel so our new name is church visuals so very clear we do is church visuals so very clear we do is church visuals so very clear we do the visuals in your church so we serve the visuals in your church so we serve the visuals in your church so we serve churches Ministries and artists but it's churches Ministries and artists but it's churches Ministries and artists but it's all under the Big C Church uh so Church all under the Big C Church uh so Church all under the Big C Church uh so Church visuals so uh the site's live right now visuals so uh the site's live right now visuals so uh the site's live right now Church visual.com uh lots of brand new Church visual.com uh lots of brand new Church visual.com uh lots of brand new stuff there so it has been quite the stuff there so it has been quite the stuff there so it has been quite the journey man yeah well you know we we've journey man yeah well you know we we've journey man yeah well you know we we've had a relationship for a long time and had a relationship for a long time and had a relationship for a long time and and you guys have done some amazing and you guys have done some amazing and you guys have done some amazing things in the church but tell me where'd things in the church but tell me where'd things in the church but tell me where'd that passion come from tell me a little that passion come from tell me a little that passion come from tell me a little bit about your story yeah so I actually bit about your story yeah so I actually bit about your story yeah so I actually started out at a place called Precept started out at a place called Precept started out at a place called Precept Ministries a lady named K Arthur who's a Ministries a lady named K Arthur who's a Ministries a lady named K Arthur who's a Bible study teacher so came in as a as a Bible study teacher so came in as a as a Bible study teacher so came in as a as a junior editor uh I was like 19 20 years junior editor uh I was like 19 20 years junior editor uh I was like 19 20 years old right I'm 40 now uh so I came in as old right I'm 40 now uh so I came in as old right I'm 40 now uh so I came in as a junior editor on her TV show and this a junior editor on her TV show and this a junior editor on her TV show and this was a show that was like I literally
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was a show that was like I literally was a show that was like I literally like a hundred million homes around the like a hundred million homes around the like a hundred million homes around the world it insane uh and so uh so I was an world it insane uh and so uh so I was an world it insane uh and so uh so I was an editor there and then in like six months editor there and then in like six months editor there and then in like six months eight months my boss left and his boss eight months my boss left and his boss eight months my boss left and his boss left and I find myself like 20 21 years left and I find myself like 20 21 years left and I find myself like 20 21 years old leading at being asked to lead a old leading at being asked to lead a old leading at being asked to lead a Department a media department at precept Department a media department at precept Department a media department at precept uh and so I probably had 10 or 12 people uh and so I probably had 10 or 12 people uh and so I probably had 10 or 12 people under me I think everybody but maybe one under me I think everybody but maybe one under me I think everybody but maybe one person is older than me significantly person is older than me significantly person is older than me significantly older than me uh and so but I learned so older than me uh and so but I learned so older than me uh and so but I learned so much there of leadership and how to you much there of leadership and how to you much there of leadership and how to you know not take advantage of people and know not take advantage of people and know not take advantage of people and how to treat people right and how to uh how to treat people right and how to uh how to treat people right and how to uh lead a team there uh and then so then I lead a team there uh and then so then I lead a team there uh and then so then I I spent a few years there and then I I spent a few years there and then I I spent a few years there and then I went to two large churches one in went to two large churches one in went to two large churches one in Mississippi and then one in South Mississippi and then one in South Mississippi and then one in South Carolina uh but the church I was that in Carolina uh but the church I was that in Carolina uh but the church I was that in Mississippi this was a campus this was a Mississippi this was a campus this was a Mississippi this was a campus this was a a church of about I think we did like a church of about I think we did like a church of about I think we did like 25,000 on a Sunday something like that 25,000 on a Sunday something like that 25,000 on a Sunday something like that five campuses it was huge and I was the five campuses it was huge and I was the five campuses it was huge and I was the only video guy I think we had a only video guy I think we had a only video guy I think we had a Communications Department one guy did Communications Department one guy did Communications Department one guy did some videos here and there uh for a few some videos here and there uh for a few some videos here and there uh for a few things but like I was it so the sermon things but like I was it so the sermon things but like I was it so the sermon bumpers the promo videos the baptism bumpers the promo videos the baptism bumpers the promo videos the baptism Testament everything on top of doing the Testament everything on top of doing the Testament everything on top of doing the production team on a Sunday morning that production team on a Sunday morning that production team on a Sunday morning that got the the video out to all the got the the video out to all the got the the video out to all the campuses and this is before resi was campuses and this is before resi was campuses and this is before resi was like uh a big thing I mean this was like like uh a big thing I mean this was like like uh a big thing I mean this was like you put the you record a a drive and you you put the you record a a drive and you you put the you record a a drive and you put the drives in a nuclear football
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put the drives in a nuclear football put the drives in a nuclear football suitcase and drive it across town and suitcase and drive it across town and suitcase and drive it across town and sink it up like that was that was me sink it up like that was that was me sink it up like that was that was me back in the day right uh but I realized back in the day right uh but I realized back in the day right uh but I realized if I'm at a church at this size and I'm if I'm at a church at this size and I'm if I'm at a church at this size and I'm the only major video content creator guy the only major video content creator guy the only major video content creator guy there's no way a church of 200 is is there's no way a church of 200 is is there's no way a church of 200 is is bringing on a guy like me yeah uh and so bringing on a guy like me yeah uh and so bringing on a guy like me yeah uh and so that began a journey of how can and God that began a journey of how can and God that began a journey of how can and God just laid it on my heart that like how just laid it on my heart that like how just laid it on my heart that like how can the church have high quality video can the church have high quality video can the church have high quality video and Graphics at an affordable price um and Graphics at an affordable price um and Graphics at an affordable price um to where maybe they don't have to bring to where maybe they don't have to bring to where maybe they don't have to bring on a full-time hire or a full team is on a full-time hire or a full team is on a full-time hire or a full team is there a way and this is back in the day there a way and this is back in the day there a way and this is back in the day where the market places of Church media where the market places of Church media where the market places of Church media content was very very few and far content was very very few and far content was very very few and far between yeah so that that whole industry between yeah so that that whole industry between yeah so that that whole industry is kind of grown too but that was that is kind of grown too but that was that is kind of grown too but that was that was kind of where he laid it on my heart was kind of where he laid it on my heart was kind of where he laid it on my heart and so it's kind of been a journey of of and so it's kind of been a journey of of and so it's kind of been a journey of of going full-time and so two 2015 is when going full-time and so two 2015 is when going full-time and so two 2015 is when I launch full-time and so here we are I launch full-time and so here we are I launch full-time and so here we are almost a decade later still doing it almost a decade later still doing it almost a decade later still doing it that that is that's a cool story because that that is that's a cool story because that that is that's a cool story because I think uh as you said there's so many I think uh as you said there's so many I think uh as you said there's so many churches out there that really you know churches out there that really you know churches out there that really you know they don't have they don't have the they don't have they don't have the they don't have they don't have the tools they don't have the the staff um tools they don't have the the staff um tools they don't have the the staff um they may have some budget but they don't they may have some budget but they don't they may have some budget but they don't really know what to do and where to go really know what to do and where to go really know what to do and where to go and you've you've created a product that and you've you've created a product that and you've you've created a product that is is incredible yeah like when you look is is incredible yeah like when you look is is incredible yeah like when you look at the stuff that you guys are actually at the stuff that you guys are actually at the stuff that you guys are actually producing for churches it's high high producing for churches it's high high producing for churches it's high high level yet it doesn't have a have a hefty
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level yet it doesn't have a have a hefty level yet it doesn't have a have a hefty price tag with it right and that's the price tag with it right and that's the price tag with it right and that's the beauty be able to serve lots of churches beauty be able to serve lots of churches beauty be able to serve lots of churches right in one space because you can right in one space because you can right in one space because you can really leverage that and and so how have really leverage that and and so how have really leverage that and and so how have you how have you been able to grow you how have you been able to grow you how have you been able to grow because this is a you know when I think because this is a you know when I think because this is a you know when I think about churches that want to create video about churches that want to create video about churches that want to create video in particular what's the what's what in particular what's the what's what in particular what's the what's what have you have what you know in your in have you have what you know in your in have you have what you know in your in your opinion what have you found to be your opinion what have you found to be your opinion what have you found to be the best product for a church that's a the best product for a church that's a the best product for a church that's a smaller Church in it when it comes to smaller Church in it when it comes to smaller Church in it when it comes to video yeah good question so I thought video yeah good question so I thought video yeah good question so I thought when we first started I would when we first started I would when we first started I would serve and I I wasn't thinking that we we serve and I I wasn't thinking that we we serve and I I wasn't thinking that we we have almost 30 people on our team now I have almost 30 people on our team now I have almost 30 people on our team now I was not thinking we would have a you was not thinking we would have a you was not thinking we would have a you know team that size at this uh place in know team that size at this uh place in know team that size at this uh place in the game the game the game but I I thought that we would serve but I I thought that we would serve but I I thought that we would serve smaller churches that had no team I smaller churches that had no team I smaller churches that had no team I thought that that was the kind of the thought that that was the kind of the thought that that was the kind of the target but what I found over the years target but what I found over the years target but what I found over the years is that every especially now every is that every especially now every is that every especially now every church and Ministry at every level the church and Ministry at every level the church and Ministry at every level the demands on visual media on them is so demands on visual media on them is so demands on visual media on them is so high that to that they're overloaded high that to that they're overloaded high that to that they're overloaded they're they're overwhelmed overloaded I they're they're overwhelmed overloaded I they're they're overwhelmed overloaded I was just um as of this recording I was was just um as of this recording I was was just um as of this recording I was at a Ministry last week that were that's at a Ministry last week that were that's at a Ministry last week that were that's a huge Ministry um that that we serve a huge Ministry um that that we serve a huge Ministry um that that we serve with with VBS and and other things it with with VBS and and other things it with with VBS and and other things it was Answers in Genesis I'll just tell was Answers in Genesis I'll just tell was Answers in Genesis I'll just tell you so uh we we serve Answers in Genesis you so uh we we serve Answers in Genesis you so uh we we serve Answers in Genesis doing their VBS and and curriculum work doing their VBS and and curriculum work doing their VBS and and curriculum work and stuff like that and folks like that and stuff like that and folks like that and stuff like that and folks like that are even you know we could continue to
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are even you know we could continue to are even you know we could continue to hire on team and team and team or we can hire on team and team and team or we can hire on team and team and team or we can hire you who has a team uh and and so hire you who has a team uh and and so hire you who has a team uh and and so it's kind of a third of the cost of of a it's kind of a third of the cost of of a it's kind of a third of the cost of of a staff member or even if it's the cost of staff member or even if it's the cost of staff member or even if it's the cost of one staff member it's still G to save one staff member it's still G to save one staff member it's still G to save you tons of money um to to to do it that you tons of money um to to to do it that you tons of money um to to to do it that way so that's kind of how we've been way so that's kind of how we've been way so that's kind of how we've been able to to scale is that every most able to to scale is that every most able to to scale is that every most every Church on every level and every Church on every level and every Church on every level and Ministries and artists they all need Ministries and artists they all need Ministries and artists they all need help in the visual media Arena I mean help in the visual media Arena I mean help in the visual media Arena I mean video is the currency of of the day I'm video is the currency of of the day I'm video is the currency of of the day I'm sure you can speak to that that the the sure you can speak to that that the the sure you can speak to that that the the stats on video when it comes to stats on video when it comes to stats on video when it comes to marketing and Communications is through marketing and Communications is through marketing and Communications is through the roof people watch video all day long the roof people watch video all day long the roof people watch video all day long yeah yeah I mean you mentioned when you yeah yeah I mean you mentioned when you yeah yeah I mean you mentioned when you got your start you know 20 some years got your start you know 20 some years got your start you know 20 some years same with me it was like we're talking same with me it was like we're talking same with me it was like we're talking old school stuff but today the way that old school stuff but today the way that old school stuff but today the way that you you know the way that people you you know the way that people you you know the way that people actually respond right just people actually respond right just people actually respond right just people unchurched or dechurched people even unchurched or dechurched people even unchurched or dechurched people even church people it's all in this this church people it's all in this this church people it's all in this this short form vertical video right I mean short form vertical video right I mean short form vertical video right I mean and that's what you that's what you and that's what you that's what you and that's what you that's what you specialize in yeah so we do three three specialize in yeah so we do three three specialize in yeah so we do three three topics or three areas one oh you were topics or three areas one oh you were topics or three areas one oh you were asking um how does does a church kind of asking um how does does a church kind of asking um how does does a church kind of come in or what what is the best process come in or what what is the best process come in or what what is the best process for a church so we do three buckets one for a church so we do three buckets one for a church so we do three buckets one is readymade and that is a library on is readymade and that is a library on is readymade and that is a library on our site of I think I was telling you our site of I think I was telling you our site of I think I was telling you before we started recording it's like before we started recording it's like before we started recording it's like 40,000 something assets uh individual 40,000 something assets uh individual 40,000 something assets uh individual assets that we've created over the years
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assets that we've created over the years assets that we've created over the years um that a church can go on and either um that a church can go on and either um that a church can go on and either purchase that alloc cart or buy purchase that alloc cart or buy purchase that alloc cart or buy subscription and I would say if you are subscription and I would say if you are subscription and I would say if you are a church that that's probably where you a church that that's probably where you a church that that's probably where you start if you're looking for high quality start if you're looking for high quality start if you're looking for high quality media you go either us or another media you go either us or another media you go either us or another company out there you you get readymade company out there you you get readymade company out there you you get readymade media first so you can download media first so you can download media first so you can download something for five bucks 10 bucks or a something for five bucks 10 bucks or a something for five bucks 10 bucks or a subscription for a few hundred dollars subscription for a few hundred dollars subscription for a few hundred dollars you get everything it's high quality you get everything it's high quality you get everything it's high quality stuff that that's where you start if stuff that that's where you start if stuff that that's where you start if you're ready to kind of take that to the you're ready to kind of take that to the you're ready to kind of take that to the next level we serve churches and and next level we serve churches and and next level we serve churches and and Ministries with custom media so if you Ministries with custom media so if you Ministries with custom media so if you need a custom sermon graphic a a sermon need a custom sermon graphic a a sermon need a custom sermon graphic a a sermon bumper a promo video um if if you are a bumper a promo video um if if you are a bumper a promo video um if if you are a curriculum Pro provider or an artist curriculum Pro provider or an artist curriculum Pro provider or an artist that needs lyric videos that that sort that needs lyric videos that that sort that needs lyric videos that that sort of thing we make all of that from of thing we make all of that from of thing we make all of that from scratch uh for you uh and and again it scratch uh for you uh and and again it scratch uh for you uh and and again it it is like this uh you know you could go it is like this uh you know you could go it is like this uh you know you could go and hire a team or usually we kind of and hire a team or usually we kind of and hire a team or usually we kind of come in at like a third of the cost of come in at like a third of the cost of come in at like a third of the cost of of one staff member um and it will save of one staff member um and it will save of one staff member um and it will save your your ministry a whole lot of money your your ministry a whole lot of money your your ministry a whole lot of money and and time so th those two buckets and and and time so th those two buckets and and and time so th those two buckets and then we also have a training bucket that then we also have a training bucket that then we also have a training bucket that teaches Ministry leaders how to use teaches Ministry leaders how to use teaches Ministry leaders how to use graphics and video effectively why graphics and video effectively why graphics and video effectively why because you need to you need to use because you need to you need to use because you need to you need to use those tools to visually communicate the those tools to visually communicate the those tools to visually communicate the gospel we want to see salvation and gospel we want to see salvation and gospel we want to see salvation and spiritual growth that's the goal it's spiritual growth that's the goal it's spiritual growth that's the goal it's not just to look great it's life change not just to look great it's life change not just to look great it's life change right well so yeah so um I and I am I'm
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right well so yeah so um I and I am I'm right well so yeah so um I and I am I'm really impressed these days with this really impressed these days with this really impressed these days with this what we call a readymade kind of ready what we call a readymade kind of ready what we call a readymade kind of ready to go you would think oh I I don't want to go you would think oh I I don't want to go you would think oh I I don't want to use like you know stock photographer to use like you know stock photographer to use like you know stock photographer or stock video but I tell you that or stock video but I tell you that or stock video but I tell you that there's some really good stuff you there's some really good stuff you there's some really good stuff you wouldn't really know too it'd be hard wouldn't really know too it'd be hard wouldn't really know too it'd be hard for you to know that was stock versus for you to know that was stock versus for you to know that was stock versus versus actually people from your church versus actually people from your church versus actually people from your church so I encourage you you know Church to go so I encourage you you know Church to go so I encourage you you know Church to go out there and check that out but you out there and check that out but you out there and check that out but you know another area though that um you know another area though that um you know another area though that um you you're putting this in your in your you're putting this in your in your you're putting this in your in your notes and um I'm a I'm just a huge notes and um I'm a I'm just a huge notes and um I'm a I'm just a huge believer because we know we we get to believer because we know we we get to believer because we know we we get to build websites around here and whenever build websites around here and whenever build websites around here and whenever I talk to a church it's always about I talk to a church it's always about I talk to a church it's always about stories because you know if your church stories because you know if your church stories because you know if your church is growing Lord willing that tells me is growing Lord willing that tells me is growing Lord willing that tells me that God is in your church he's moving that God is in your church he's moving that God is in your church he's moving in the lives of the people in your in the lives of the people in your in the lives of the people in your church because yeah you're growing church because yeah you're growing church because yeah you're growing there's fruit and there's evidence of there's fruit and there's evidence of there's fruit and there's evidence of that so your church your job church is that so your church your job church is that so your church your job church is to go find those stories and be able to to go find those stories and be able to to go find those stories and be able to articulate and share those stories with articulate and share those stories with articulate and share those stories with others so that they can see the hope you others so that they can see the hope you others so that they can see the hope you know that Jesus can give for them like know that Jesus can give for them like know that Jesus can give for them like they've done in those videos and those they've done in those videos and those they've done in those videos and those stories so in your in your what you've stories so in your in your what you've stories so in your in your what you've said is like the staff really can focus said is like the staff really can focus said is like the staff really can focus on those yes on those stories allowing on those yes on those stories allowing on those yes on those stories allowing you to focus on your expertise so you to focus on your expertise so you to focus on your expertise so explain a little bit of that yeah so if explain a little bit of that yeah so if explain a little bit of that yeah so if you are after custom media and you do you are after custom media and you do you are after custom media and you do have somebody at your church or a team have somebody at your church or a team have somebody at your church or a team of creative uh staff members I would of creative uh staff members I would of creative uh staff members I would absolutely suggest you can only tell the absolutely suggest you can only tell the absolutely suggest you can only tell the stories of your church so if it is a
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stories of your church so if it is a stories of your church so if it is a baptism video if it is a testimony video baptism video if it is a testimony video baptism video if it is a testimony video it is something like that that's not to it is something like that that's not to it is something like that that's not to say that you couldn't shoot it and send say that you couldn't shoot it and send say that you couldn't shoot it and send it to us and we could edit it and make it to us and we could edit it and make it to us and we could edit it and make it look pretty but if you're trying to it look pretty but if you're trying to it look pretty but if you're trying to decide between what should I Outsource decide between what should I Outsource decide between what should I Outsource and what should I keep in house I would and what should I keep in house I would and what should I keep in house I would send us a team like us stuff like your send us a team like us stuff like your send us a team like us stuff like your sermon series graphic your sermon bumper sermon series graphic your sermon bumper sermon series graphic your sermon bumper your Men's Conference promo video things your Men's Conference promo video things your Men's Conference promo video things like that and you focus on two things like that and you focus on two things like that and you focus on two things one life-change stories from your church one life-change stories from your church one life-change stories from your church and spending time with your volunteers and spending time with your volunteers and spending time with your volunteers like if you can spend time which whichs like if you can spend time which whichs like if you can spend time which whichs sounds uh a little off the beaten path a sounds uh a little off the beaten path a sounds uh a little off the beaten path a little bit but if you can Pastor your little bit but if you can Pastor your little bit but if you can Pastor your people well and so that you're not in people well and so that you're not in people well and so that you're not in your office fighting with key frames or your office fighting with key frames or your office fighting with key frames or fighting with Photoshop you're with your fighting with Photoshop you're with your fighting with Photoshop you're with your people pastoring your people that's people pastoring your people that's people pastoring your people that's something only you can do we can't be something only you can do we can't be something only you can do we can't be there we can make a video and send that there we can make a video and send that there we can make a video and send that to you now that's off your plate that to you now that's off your plate that to you now that's off your plate that could be a day or two off your plate could be a day or two off your plate could be a day or two off your plate that you can now Pastor your people more that you can now Pastor your people more that you can now Pastor your people more and tell the and also tell the stories and tell the and also tell the stories and tell the and also tell the stories of your church so yeah that's how I of your church so yeah that's how I of your church so yeah that's how I would structure it yeah I that's really would structure it yeah I that's really would structure it yeah I that's really good advice I mean I give the same good advice I mean I give the same good advice I mean I give the same advice because you know we step in the advice because you know we step in the advice because you know we step in the kind of the advertising SEO world and kind of the advertising SEO world and kind of the advertising SEO world and you know Church website world and all you know Church website world and all you know Church website world and all that kind of stuff it's the same thing that kind of stuff it's the same thing that kind of stuff it's the same thing it's like have your ministry people do it's like have your ministry people do it's like have your ministry people do ministry right and it sounds it sounds ministry right and it sounds it sounds ministry right and it sounds it sounds self- serving for me and you to say that
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self- serving for me and you to say that self- serving for me and you to say that but it it's the truth it's like we but it it's the truth it's like we but it it's the truth it's like we cannot be there and I would rather you cannot be there and I would rather you cannot be there and I would rather you build relationship ships with your build relationship ships with your build relationship ships with your volunteers your people go to the volunteers your people go to the volunteers your people go to the hospital and visit like what whatever hospital and visit like what whatever hospital and visit like what whatever that looks like in your that looks like in your that looks like in your context it's the truth I mean you know context it's the truth I mean you know context it's the truth I mean you know and I've had to get over the like it and I've had to get over the like it and I've had to get over the like it sounds self- serving to say that but sounds self- serving to say that but sounds self- serving to say that but whether you use us or somebody else it's whether you use us or somebody else it's whether you use us or somebody else it's still the truth it's true and and on the still the truth it's true and and on the still the truth it's true and and on the other side of that like you know I was other side of that like you know I was other side of that like you know I was for a decade a com director right you've for a decade a com director right you've for a decade a com director right you've spent years working in two two big big spent years working in two two big big spent years working in two two big big churches right and so we've been on that churches right and so we've been on that churches right and so we've been on that side and now we're on this side going side and now we're on this side going side and now we're on this side going hey there's so much you you you really hey there's so much you you you really hey there's so much you you you really want to leverage this ability to want to leverage this ability to want to leverage this ability to Outsource things that yeah you could Outsource things that yeah you could Outsource things that yeah you could hire a full-time person and maybe you hire a full-time person and maybe you hire a full-time person and maybe you even do have a full-time person but they even do have a full-time person but they even do have a full-time person but they still probably need some help and you still probably need some help and you still probably need some help and you could Outsource those things so that could Outsource those things so that could Outsource those things so that that full-time person can stay focused that full-time person can stay focused that full-time person can stay focused on other things that just can't get on other things that just can't get on other things that just can't get outsourced and like you said pouring outsourced and like you said pouring outsourced and like you said pouring into volunteers right doing Ministry not into volunteers right doing Ministry not into volunteers right doing Ministry not programming not uh you know sitting programming not uh you know sitting programming not uh you know sitting there behind a computer screen uh there behind a computer screen uh there behind a computer screen uh actually get out there because you can't actually get out there because you can't actually get out there because you can't Outsource that correct and I'm finding Outsource that correct and I'm finding Outsource that correct and I'm finding that to be so true it seems like more that to be so true it seems like more that to be so true it seems like more and more and more churches are are and more and more churches are are and more and more churches are are finding the ability to Outsource things finding the ability to Outsource things finding the ability to Outsource things that can get outsourced like HR and uh that can get outsourced like HR and uh that can get outsourced like HR and uh you know Communications or uh any kind you know Communications or uh any kind you know Communications or uh any kind of like you know video work you can't of like you know video work you can't of like you know video work you can't Outsource your children's ministry or
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Outsource your children's ministry or Outsource your children's ministry or your student Ministry you know you know your student Ministry you know you know your student Ministry you know you know Outsource that stuff that's stuff done Outsource that stuff that's stuff done Outsource that stuff that's stuff done by pastors and staff people yep exactly by pastors and staff people yep exactly by pastors and staff people yep exactly uh and I think from a and this is um I'm uh and I think from a and this is um I'm uh and I think from a and this is um I'm cautious to say this but um I'm a motion cautious to say this but um I'm a motion cautious to say this but um I'm a motion designer I do Motion Graphics work right designer I do Motion Graphics work right designer I do Motion Graphics work right and so when I am hiring new people on and so when I am hiring new people on and so when I am hiring new people on our team honestly that's all on the our team honestly that's all on the our team honestly that's all on the video world that's all I hire because a video world that's all I hire because a video world that's all I hire because a motion designer can do video editing a motion designer can do video editing a motion designer can do video editing a video editor can't necessarily do Motion video editor can't necessarily do Motion video editor can't necessarily do Motion Graphics the reason why I say this is Graphics the reason why I say this is Graphics the reason why I say this is because you're you may have people on because you're you may have people on because you're you may have people on your team that could edit video but it's your team that could edit video but it's your team that could edit video but it's a whole different skill set to hire a a whole different skill set to hire a a whole different skill set to hire a motion designer so you might be able to motion designer so you might be able to motion designer so you might be able to Outsource things that are um at a higher Outsource things that are um at a higher Outsource things that are um at a higher level or with a different skill set as level or with a different skill set as level or with a different skill set as your internal team so I think those have your internal team so I think those have your internal team so I think those have advantages too is you might H Outsource advantages too is you might H Outsource advantages too is you might H Outsource a motion designer that could make it a motion designer that could make it a motion designer that could make it look a a lot nicer M you know at times look a a lot nicer M you know at times look a a lot nicer M you know at times then maybe your internal team or your then maybe your internal team or your then maybe your internal team or your budget can withstand I know I want to be budget can withstand I know I want to be budget can withstand I know I want to be cautious of saying that because I don't cautious of saying that because I don't cautious of saying that because I don't want to deing in-house creative people want to deing in-house creative people want to deing in-house creative people who are fantastic who we come alongside who are fantastic who we come alongside who are fantastic who we come alongside and and work with I'm just saying that and and work with I'm just saying that and and work with I'm just saying that sometimes a church can't afford a motion sometimes a church can't afford a motion sometimes a church can't afford a motion designer but they could Outsource one designer but they could Outsource one designer but they could Outsource one that make sense oh it it it totally does that make sense oh it it it totally does that make sense oh it it it totally does yeah yeah it's way way cost effective
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yeah yeah it's way way cost effective yeah yeah it's way way cost effective it's extremely affordable um and I see it's extremely affordable um and I see it's extremely affordable um and I see that all the time I mean which you know that all the time I mean which you know that all the time I mean which you know there's reasons why churches Outsource there's reasons why churches Outsource there's reasons why churches Outsource things us because it's like well they things us because it's like well they things us because it's like well they don't have that expert on their staff don't have that expert on their staff don't have that expert on their staff and they don't you know you don't go and they don't you know you don't go and they don't you know you don't go hire somebody fulltime for that it's hire somebody fulltime for that it's hire somebody fulltime for that it's probably not a big need and those probably not a big need and those probably not a big need and those unicorns they're not out there who can unicorns they're not out there who can unicorns they're not out there who can do like 10 or 12 great things yeah you do like 10 or 12 great things yeah you do like 10 or 12 great things yeah you can usually do one or two so I think so can usually do one or two so I think so can usually do one or two so I think so so on on my podcast I've I've had a a so on on my podcast I've I've had a a so on on my podcast I've I've had a a couple of guys that that speak to that couple of guys that that speak to that couple of guys that that speak to that effect uh Phil battle is one I'm sure effect uh Phil battle is one I'm sure effect uh Phil battle is one I'm sure you know Phil so Phil and I are good you know Phil so Phil and I are good you know Phil so Phil and I are good friends we we talk about that quite friends we we talk about that quite friends we we talk about that quite often that I think churches think that often that I think churches think that often that I think churches think that put put they dump everything in this one put put they dump everything in this one put put they dump everything in this one job description and it and what they're job description and it and what they're job description and it and what they're really asking for is a unicorn or really asking for is a unicorn or really asking for is a unicorn or multiple unicorns in that one job multiple unicorns in that one job multiple unicorns in that one job description Church they don't exist they description Church they don't exist they description Church they don't exist they don't no and you don't well or you don't don't no and you don't well or you don't don't no and you don't well or you don't have near the budget of salary correct have near the budget of salary correct have near the budget of salary correct or it's or it's three you're asking for or it's or it's three you're asking for or it's or it's three you're asking for three unicorns in that job description three unicorns in that job description three unicorns in that job description that's right they don't they're yeah that's right they don't they're yeah that's right they don't they're yeah might they might exist but and also too might they might exist but and also too might they might exist but and also too the stats showed that if they do exist the stats showed that if they do exist the stats showed that if they do exist and you do get them you you're probably and you do get them you you're probably and you do get them you you're probably not going to keep them for more than 3 not going to keep them for more than 3 not going to keep them for more than 3 years five years maybe yeah yeah that years five years maybe yeah yeah that years five years maybe yeah yeah that that's a that's a that's a big Trend that's a that's a that's a big Trend that's a that's a that's a big Trend yeah yeah unfortunately okay so talk to yeah yeah unfortunately okay so talk to yeah yeah unfortunately okay so talk to us a little bit about um what what us a little bit about um what what us a little bit about um what what trends you have been seeing where video trends you have been seeing where video trends you have been seeing where video is being is being is being used yeah I would say Motion Graphics is used yeah I would say Motion Graphics is used yeah I would say Motion Graphics is a is a big is a big Trend um motion
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a is a big is a big Trend um motion a is a big is a big Trend um motion allows you to be Evergreen meaning like allows you to be Evergreen meaning like allows you to be Evergreen meaning like if you shot a video with somebody on if you shot a video with somebody on if you shot a video with somebody on camera a talent and it's a church staff camera a talent and it's a church staff camera a talent and it's a church staff member um that church staff member could member um that church staff member could member um that church staff member could leave they could they it could be dated leave they could they it could be dated leave they could they it could be dated really quickly like you if you even if really quickly like you if you even if really quickly like you if you even if you had one guy on camera that video is you had one guy on camera that video is you had one guy on camera that video is not going to last you that long not going to last you that long not going to last you that long before Motion Graphics just allows you before Motion Graphics just allows you before Motion Graphics just allows you to be more Evergreen uh you mention it to be more Evergreen uh you mention it to be more Evergreen uh you mention it vertical video is definitely a trend so vertical video is definitely a trend so vertical video is definitely a trend so shorts uh things like that um so if shorts uh things like that um so if shorts uh things like that um so if you're if your pastor can do a little you're if your pastor can do a little you're if your pastor can do a little iPhone selfie video once a week couple iPhone selfie video once a week couple iPhone selfie video once a week couple times a week and post that to your times a week and post that to your times a week and post that to your social media that's definitely a trend social media that's definitely a trend social media that's definitely a trend uh I would also highly suggest that uh I would also highly suggest that uh I would also highly suggest that anyway because your sermon is a gold anyway because your sermon is a gold anyway because your sermon is a gold mind of content that is highly underused mind of content that is highly underused mind of content that is highly underused in churches I believe to to take a in churches I believe to to take a in churches I believe to to take a pastor's trend script and turn it into a pastor's trend script and turn it into a pastor's trend script and turn it into a Blog and social post and emails and and Blog and social post and emails and and Blog and social post and emails and and then you can have him go deeper during then you can have him go deeper during then you can have him go deeper during the week with selfie videos things like the week with selfie videos things like the week with selfie videos things like that um that's definitely the way to go that um that's definitely the way to go that um that's definitely the way to go I think so yeah Motion Graphics and I think so yeah Motion Graphics and I think so yeah Motion Graphics and vertical video is probably the top two vertical video is probably the top two vertical video is probably the top two that I would think of yeah yeah and and that I would think of yeah yeah and and that I would think of yeah yeah and and and lately I've been trying to teach and lately I've been trying to teach and lately I've been trying to teach churches that it's so that that that uh churches that it's so that that that uh churches that it's so that that that uh that media is incredibly valuable you that media is incredibly valuable you that media is incredibly valuable you just you just hit hit it perfectly there just you just hit hit it perfectly there just you just hit hit it perfectly there there but what I've been also been
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there but what I've been also been there but what I've been also been trying to teach trying to teach trying to teach churches is that you don't want to just churches is that you don't want to just churches is that you don't want to just put that on YouTube although you do put that on YouTube although you do put that on YouTube although you do because YouTube is the second largest because YouTube is the second largest because YouTube is the second largest search engine and it's got T millions search engine and it's got T millions search engine and it's got T millions and millions of people you don't also and millions of people you don't also and millions of people you don't also just want to put that on social media just want to put that on social media just want to put that on social media like Facebook or Instagram or Tik Tok like Facebook or Instagram or Tik Tok like Facebook or Instagram or Tik Tok super powerful super powerful super powerful right which you do you want to put it right which you do you want to put it right which you do you want to put it there but the difference but the problem there but the difference but the problem there but the difference but the problem with those two is you don't own those with those two is you don't own those with those two is you don't own those platforms you're renting platforms you're renting platforms you're renting yeah I think most churches yeah I think most churches yeah I think most churches forget about their website they don't forget about their website they don't forget about their website they don't put their website you are nailing it put their website you are nailing it put their website you are nailing it with that because that is so true um with that because that is so true um with that because that is so true um that you have to have and you guys are that you have to have and you guys are that you have to have and you guys are awesome at this of helping churches with awesome at this of helping churches with awesome at this of helping churches with their website and creating that platform their website and creating that platform their website and creating that platform that that they own they control because that that they own they control because that that they own they control because you're right Facebook YouTube anybody you're right Facebook YouTube anybody you're right Facebook YouTube anybody can pull anything those companies can can pull anything those companies can can pull anything those companies can pull any content off of their platform pull any content off of their platform pull any content off of their platform that they want to and we can spend our that they want to and we can spend our that they want to and we can spend our time fighting them but at the end of the time fighting them but at the end of the time fighting them but at the end of the day they own it yeah I mean they do and day they own it yeah I mean they do and day they own it yeah I mean they do and so yeah the more resources that and and so yeah the more resources that and and so yeah the more resources that and and the more Diversified you are you know the more Diversified you are you know the more Diversified you are you know let's say you house your sermon content let's say you house your sermon content let's say you house your sermon content on Vimeo as well as YouTube or uh or on Vimeo as well as YouTube or uh or on Vimeo as well as YouTube or uh or your own server the the then the less your own server the the then the less your own server the the then the less calls for dis or the less opportunity calls for dis or the less opportunity calls for dis or the less opportunity for disaster yeah if if Facebook shut for disaster yeah if if Facebook shut for disaster yeah if if Facebook shut you down you could lose your entire you down you could lose your entire you down you could lose your entire library of oh whatever in overnight boom library of oh whatever in overnight boom library of oh whatever in overnight boom just like that yeah yeah uh and my my
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just like that yeah yeah uh and my my just like that yeah yeah uh and my my advice to to churches is always always advice to to churches is always always advice to to churches is always always drive them to the only piece of online drive them to the only piece of online drive them to the only piece of online that you own that you own that's your that you own that you own that's your that you own that you own that's your website nobody can steal that from you website nobody can steal that from you website nobody can steal that from you they can't change it from you any like they can't change it from you any like they can't change it from you any like so if you're not driving traffic to your so if you're not driving traffic to your so if you're not driving traffic to your website that's a problem second if your website that's a problem second if your website that's a problem second if your website isn't a resource Hub yep not website isn't a resource Hub yep not website isn't a resource Hub yep not just a brochure about your church but a just a brochure about your church but a just a brochure about your church but a resource Hub if it's not quite there get resource Hub if it's not quite there get resource Hub if it's not quite there get it there absolutely absolutely Carl and it there absolutely absolutely Carl and it there absolutely absolutely Carl and his team build create all that should his team build create all that should his team build create all that should go on the website yeah you're you're go on the website yeah you're you're go on the website yeah you're you're nailing it absolutely it's not just the nailing it absolutely it's not just the nailing it absolutely it's not just the front it is the front door but it's also front it is the front door but it's also front it is the front door but it's also I you need to drive me there like if I'm I you need to drive me there like if I'm I you need to drive me there like if I'm a member of the church I've got to have a member of the church I've got to have a member of the church I've got to have a reason to keep going back yeah not a reason to keep going back yeah not a reason to keep going back yeah not just I mean if I've seen the brochure just I mean if I've seen the brochure just I mean if I've seen the brochure I've seen the brochure there's no reason I've seen the brochure there's no reason I've seen the brochure there's no reason for me to go back but if there is for me to go back but if there is for me to go back but if there is content for me to engage with during the content for me to engage with during the content for me to engage with during the week whether that's sermon devotionals week whether that's sermon devotionals week whether that's sermon devotionals event information any of that type stuff event information any of that type stuff event information any of that type stuff um drive me back there I man that that um drive me back there I man that that um drive me back there I man that that you're dead on that's exactly right yeah you're dead on that's exactly right yeah you're dead on that's exactly right yeah I'd love that i' love that I'd love that i' love that I'd love that i' love that so uh how does so tell me again you know so uh how does so tell me again you know so uh how does so tell me again you know because you mentioned the the best way because you mentioned the the best way because you mentioned the the best way probably to get started with work with probably to get started with work with probably to get started with work with you guys would be just doing some kind you guys would be just doing some kind you guys would be just doing some kind of a a purchase of a video short or tell of a a purchase of a video short or tell of a a purchase of a video short or tell me about that again yeah we have a we me about that again yeah we have a we me about that again yeah we have a we have a free account on our website so have a free account on our website so have a free account on our website so you'll get a a bundle of free media uh you'll get a a bundle of free media uh you'll get a a bundle of free media uh it's like $300 or something of of
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it's like $300 or something of of it's like $300 or something of of completely free media and also access to completely free media and also access to completely free media and also access to a bunch of courses completely free so a bunch of courses completely free so a bunch of courses completely free so that's probably the easiest route for that's probably the easiest route for that's probably the easiest route for people to go church visual.com you can people to go church visual.com you can people to go church visual.com you can sign up for a free account and then if sign up for a free account and then if sign up for a free account and then if you like it you know uh our Rim is you like it you know uh our Rim is you like it you know uh our Rim is available all theart and subscription available all theart and subscription available all theart and subscription the the training content 90% of our the the training content 90% of our the the training content 90% of our training content is free so you're training content is free so you're training content is free so you're talking podcasts and courses and talking podcasts and courses and talking podcasts and courses and webinars and articles and all kinds of webinars and articles and all kinds of webinars and articles and all kinds of stuff complet completely free um and so stuff complet completely free um and so stuff complet completely free um and so I would say that's a those are good I would say that's a those are good I would say that's a those are good entry points so just church visual.com entry points so just church visual.com entry points so just church visual.com and sign up for a free account and Away and sign up for a free account and Away and sign up for a free account and Away you go see what you think you pretty you go see what you think you pretty you go see what you think you pretty much serve any size church if you're a much serve any size church if you're a much serve any size church if you're a church plant or you're a church of you church plant or you're a church of you church plant or you're a church of you know yeah 50,000 people right you have a know yeah 50,000 people right you have a know yeah 50,000 people right you have a solution for everybody yeah so the solution for everybody yeah so the solution for everybody yeah so the readymade is kind of the the the Walmart readymade is kind of the the the Walmart readymade is kind of the the the Walmart approach a little bit I guess right it's approach a little bit I guess right it's approach a little bit I guess right it's the you know the bottom shelf easy to the you know the bottom shelf easy to the you know the bottom shelf easy to reach kind of stuff yeah uh and then the reach kind of stuff yeah uh and then the reach kind of stuff yeah uh and then the more your church grows and is ready for more your church grows and is ready for more your church grows and is ready for custom media only designed to you and custom media only designed to you and custom media only designed to you and that is so readymade there's advantages that is so readymade there's advantages that is so readymade there's advantages and disadvantages the advantages are and disadvantages the advantages are and disadvantages the advantages are it's very affordable uh it's very high it's very affordable uh it's very high it's very affordable uh it's very high quality the disadvantage would be you quality the disadvantage would be you quality the disadvantage would be you run the risk of the church down the road run the risk of the church down the road run the risk of the church down the road using the same exact thing which there's using the same exact thing which there's using the same exact thing which there's so much out there I would say take the so much out there I would say take the so much out there I would say take the risk especially if you're a church plant risk especially if you're a church plant risk especially if you're a church plant like yes do it um but when you're ready like yes do it um but when you're ready like yes do it um but when you're ready to move which we've had a lot of to move which we've had a lot of to move which we've had a lot of churches that like hey I've been using churches that like hey I've been using churches that like hey I've been using you for readymade for years can you make
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you for readymade for years can you make you for readymade for years can you make me some custom stuff and a lot of me some custom stuff and a lot of me some custom stuff and a lot of churches do both they'll do ready made churches do both they'll do ready made churches do both they'll do ready made for a lot of you know Graphics that you for a lot of you know Graphics that you for a lot of you know Graphics that you don't you know happy Mother's Day you don't you know happy Mother's Day you don't you know happy Mother's Day you know there's we can make it custom for know there's we can make it custom for know there's we can make it custom for you but it's right there um so we have you but it's right there um so we have you but it's right there um so we have churches that do both we'll do our churches that do both we'll do our churches that do both we'll do our subscription and also have us do you subscription and also have us do you subscription and also have us do you know all of their sermon stuff uh C know all of their sermon stuff uh C know all of their sermon stuff uh C um so yeah kind of kind of no matter um so yeah kind of kind of no matter um so yeah kind of kind of no matter where you are in the process and and where you are in the process and and where you are in the process and and that's on purpose man because I've been that's on purpose man because I've been that's on purpose man because I've been there I've been at the at the church there I've been at the at the church there I've been at the at the church that like I'm the Onan ban guy trying to that like I'm the Onan ban guy trying to that like I'm the Onan ban guy trying to make it all happen so if I can pull some make it all happen so if I can pull some make it all happen so if I can pull some readymade stuff and go ahead and get readymade stuff and go ahead and get readymade stuff and go ahead and get that going while I'm doing this I mean that going while I'm doing this I mean that going while I'm doing this I mean the the needs on visual media what what the the needs on visual media what what the the needs on visual media what what have you found the just the stats on on have you found the just the stats on on have you found the just the stats on on video with Communications and and video with Communications and and video with Communications and and marketing oh through the roof it's marketing oh through the roof it's marketing oh through the roof it's through the it's tremendous and and it's through the it's tremendous and and it's through the it's tremendous and and it's hard I like I got I'm just one Church on hard I like I got I'm just one Church on hard I like I got I'm just one Church on my head right now they can't they can't my head right now they can't they can't my head right now they can't they can't keep any of their people around that's keep any of their people around that's keep any of their people around that's the problem like staff staff right so the problem like staff staff right so the problem like staff staff right so you know these young younger you know you know these young younger you know you know these young younger you know younger people come in and and they younger people come in and and they younger people come in and and they learn and they get they get trained up learn and they get they get trained up learn and they get they get trained up and then guess what happens they go and then guess what happens they go and then guess what happens they go chase more money and you know you can't chase more money and you know you can't chase more money and you know you can't blame them yeah they're gonna go take a blame them yeah they're gonna go take a blame them yeah they're gonna go take a job at a you know some corporate that's job at a you know some corporate that's job at a you know some corporate that's going to pay them double and that's been going to pay them double and that's been going to pay them double and that's been the problem with most churches that I the problem with most churches that I the problem with most churches that I that I get to work with is they're that I get to work with is they're that I get to work with is they're they're retain retaining that Talent is they're retain retaining that Talent is they're retain retaining that Talent is really difficult so having an out of you
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really difficult so having an out of you really difficult so having an out of you know having a solution like you guys is know having a solution like you guys is know having a solution like you guys is really an answer to prayer because it's really an answer to prayer because it's really an answer to prayer because it's afford like video is not cheap no it's afford like video is not cheap no it's afford like video is not cheap no it's not I mean the price tag is sometimes not I mean the price tag is sometimes not I mean the price tag is sometimes like a shocker and you're going yeah like a shocker and you're going yeah like a shocker and you're going yeah yeah but you're wanting this custom yeah but you're wanting this custom yeah but you're wanting this custom piece for yeah a two-minute clip or piece for yeah a two-minute clip or piece for yeah a two-minute clip or something like that yeah it's G to cost something like that yeah it's G to cost something like that yeah it's G to cost thousands I mean that's just yeah so thousands I mean that's just yeah so thousands I mean that's just yeah so normal custom sermon bumper for us a 30 normal custom sermon bumper for us a 30 normal custom sermon bumper for us a 30 to 60 second piece is 500 bucks okay to 60 second piece is 500 bucks okay to 60 second piece is 500 bucks okay which for some churches that is like which for some churches that is like which for some churches that is like what 500 bucks but like if you broke what 500 bucks but like if you broke what 500 bucks but like if you broke that down from a full-time staff member that down from a full-time staff member that down from a full-time staff member oh yeah down to the month down to the oh yeah down to the month down to the oh yeah down to the month down to the week down to the hour I mean and you're week down to the hour I mean and you're week down to the hour I mean and you're also using it for four to six also using it for four to six also using it for four to six weeks I I mean it's it's super weeks I I mean it's it's super weeks I I mean it's it's super affordable yeah it is you know and and affordable yeah it is you know and and affordable yeah it is you know and and when you put it in big I I mean when you put it in big I I mean when you put it in big I I mean sometimes with custom we're talking sometimes with custom we're talking sometimes with custom we're talking bigger numbers but like let's say if you bigger numbers but like let's say if you bigger numbers but like let's say if you did a retainer with us for let's just did a retainer with us for let's just did a retainer with us for let's just say10 to $20,000 okay you couldn't hire say10 to $20,000 okay you couldn't hire say10 to $20,000 okay you couldn't hire a junior video editor for 20 grand oh no a junior video editor for 20 grand oh no a junior video editor for 20 grand oh no you know what I mean like so so I mean you know what I mean like so so I mean you know what I mean like so so I mean even though it's these big bigger even though it's these big bigger even though it's these big bigger numbers when you put it in perspective numbers when you put it in perspective numbers when you put it in perspective like we'd have to get multiple 40 to 50 like we'd have to get multiple 40 to 50 like we'd have to get multiple 40 to 50 plus thousand a year full-time hires and plus thousand a year full-time hires and plus thousand a year full-time hires and pay their insurance and pay their I mean pay their insurance and pay their I mean pay their insurance and pay their I mean the numbers start to make more sense you the numbers start to make more sense you the numbers start to make more sense you know um yeah those Junior those junior know um yeah those Junior those junior know um yeah those Junior those junior level guys they grow up they grow up
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level guys they grow up they grow up level guys they grow up they grow up trained up and then or they start a trained up and then or they start a trained up and then or they start a family and they're like 20 grand I can't family and they're like 20 grand I can't family and they're like 20 grand I can't do I this I do I this I do I this I can't yeah I agree with you I I think can't yeah I agree with you I I think can't yeah I agree with you I I think there's a balance to say you know you there's a balance to say you know you there's a balance to say you know you always like we do a lot of Cal con you always like we do a lot of Cal con you always like we do a lot of Cal con you know Communications Consulting and stuff know Communications Consulting and stuff know Communications Consulting and stuff like that and it's it's some for some like that and it's it's some for some like that and it's it's some for some Churches it's like that's all they want Churches it's like that's all they want Churches it's like that's all they want to do is Outsource all that to us no to do is Outsource all that to us no to do is Outsource all that to us no problem but most churches it's kind of a problem but most churches it's kind of a problem but most churches it's kind of a balance between having somebody on staff balance between having somebody on staff balance between having somebody on staff who yeah who has awareness of it who can who yeah who has awareness of it who can who yeah who has awareness of it who can do it but you've got this tool that's do it but you've got this tool that's do it but you've got this tool that's outside who you know missional marketing outside who you know missional marketing outside who you know missional marketing for for you guys is yeah you know it's for for you guys is yeah you know it's for for you guys is yeah you know it's it's the idea that we care desperately it's the idea that we care desperately it's the idea that we care desperately about about Jesus and we want to we want about about Jesus and we want to we want about about Jesus and we want to we want more and more people to follow him and more and more people to follow him and more and more people to follow him and so we're very equally yolked with the so we're very equally yolked with the so we're very equally yolked with the church in our in our mission together church in our in our mission together church in our in our mission together yeah and that's the same with with you yeah and that's the same with with you yeah and that's the same with with you guys yeah I think your your name says guys yeah I think your your name says guys yeah I think your your name says that and you have a specific skill set I that and you have a specific skill set I that and you have a specific skill set I mean we use you guys for SEO and for for mean we use you guys for SEO and for for mean we use you guys for SEO and for for other work why because you guys are other work why because you guys are other work why because you guys are skilled in that area and I think that's skilled in that area and I think that's skilled in that area and I think that's the same for uh for churches like why the same for uh for churches like why the same for uh for churches like why try to go out and hire a full-time SEO try to go out and hire a full-time SEO try to go out and hire a full-time SEO guy when I can have the power of the guy when I can have the power of the guy when I can have the power of the team of missional marketing and the team of missional marketing and the team of missional marketing and the experience yeah behind it to to do so it experience yeah behind it to to do so it experience yeah behind it to to do so it it really starts to make sense and it'd it really starts to make sense and it'd it really starts to make sense and it'd be yeah it'd be the same thing here too be yeah it'd be the same thing here too be yeah it'd be the same thing here too right you know so I don't know sou right you know so I don't know sou right you know so I don't know sou church visual.com I tell you I'm I'm so
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church visual.com I tell you I'm I'm so church visual.com I tell you I'm I'm so pumped and excited for thank you for you pumped and excited for thank you for you pumped and excited for thank you for you and and uh if you guys don't know Carl and and uh if you guys don't know Carl and and uh if you guys don't know Carl he's just a great guy he's got a cool he's just a great guy he's got a cool he's just a great guy he's got a cool thing going on here and so go check thing going on here and so go check thing going on here and so go check Church visual.com brand new name brand Church visual.com brand new name brand Church visual.com brand new name brand new website it's new website it's new website it's 2024 what are you what are you looking 2024 what are you what are you looking 2024 what are you what are you looking for 2024 what's man so uh it it's funny for 2024 what's man so uh it it's funny for 2024 what's man so uh it it's funny so we've been working on this new so we've been working on this new so we've been working on this new website for almost a year I mean and website for almost a year I mean and website for almost a year I mean and this Rebrand stuff so honestly I'm this Rebrand stuff so honestly I'm this Rebrand stuff so honestly I'm looking forward to like a nap like uh looking forward to like a nap like uh looking forward to like a nap like uh that's what that's what that's what I to be honest like you might see me at I to be honest like you might see me at I to be honest like you might see me at conferences and stuff still but like conferences and stuff still but like conferences and stuff still but like I'll be like dragging like I need a nap I'll be like dragging like I need a nap I'll be like dragging like I need a nap or or something before us so that that's or or something before us so that that's or or something before us so that that's not the answer that you were expecting not the answer that you were expecting not the answer that you were expecting but like uh just to collapse for a few but like uh just to collapse for a few but like uh just to collapse for a few days is probably what I'm looking days is probably what I'm looking days is probably what I'm looking forward to the oh that's awesome well I forward to the oh that's awesome well I forward to the oh that's awesome well I know that you know God's blessed you and know that you know God's blessed you and know that you know God's blessed you and there's a reason why um and you're there's a reason why um and you're there's a reason why um and you're you're just like us I my prayer at you're just like us I my prayer at you're just like us I my prayer at missional marketing and I'm sure it's missional marketing and I'm sure it's missional marketing and I'm sure it's the same thing your your at your your the same thing your your at your your the same thing your your at your your company is if God's not in it I want it company is if God's not in it I want it company is if God's not in it I want it to collapse like a bad talk just fall to collapse like a bad talk just fall to collapse like a bad talk just fall apart yeah yeah and and I go back to apart yeah yeah and and I go back to apart yeah yeah and and I go back to that that like your video and Graphics that that like your video and Graphics that that like your video and Graphics could look incredible but if you're not could look incredible but if you're not could look incredible but if you're not seeing life change happen in your church seeing life change happen in your church seeing life change happen in your church who cares like we've got to it's got to who cares like we've got to it's got to who cares like we've got to it's got to be about the gospel yeah and and you be about the gospel yeah and and you be about the gospel yeah and and you guys have that in in your name I love guys have that in in your name I love guys have that in in your name I love that that like it is missional it it is that that like it is missional it it is that that like it is missional it it is about the gospel it is and if it's not I about the gospel it is and if it's not I about the gospel it is and if it's not I you know I don't want to do it who wants
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you know I don't want to do it who wants you know I don't want to do it who wants to be a part of that yeah yeah yeah well to be a part of that yeah yeah yeah well to be a part of that yeah yeah yeah well Carl thanks man I appreciate you thanks Carl thanks man I appreciate you thanks Carl thanks man I appreciate you thanks for uh for jumping into our podcast for uh for jumping into our podcast for uh for jumping into our podcast today and just teaching us a little bit today and just teaching us a little bit today and just teaching us a little bit more about this and again guys go to more about this and again guys go to more about this and again guys go to church visual.com check out what what church visual.com check out what what church visual.com check out what what Carl's built here it's it's a cool thing Carl's built here it's it's a cool thing Carl's built here it's it's a cool thing and if if you've got any even if you've and if if you've got any even if you've and if if you've got any even if you've got any just questions he's available um got any just questions he's available um got any just questions he's available um and so uh reach out to Carl you know and so uh reach out to Carl you know and so uh reach out to Carl you know what's the best way to get a hold of you what's the best way to get a hold of you what's the best way to get a hold of you someone yeah you can email me directly someone yeah you can email me directly someone yeah you can email me directly Carl church visual.com if you have any Carl church visual.com if you have any Carl church visual.com if you have any questions or find me on the socials um questions or find me on the socials um questions or find me on the socials um all of that so yeah man Jason thank you all of that so yeah man Jason thank you all of that so yeah man Jason thank you so much for for having me this is such a so much for for having me this is such a so much for for having me this is such a blast really uh appreciate you inviting blast really uh appreciate you inviting blast really uh appreciate you inviting me to come on well thanks for thanks for me to come on well thanks for thanks for me to come on well thanks for thanks for joining us and uh until next time thanks joining us and uh until next time thanks joining us and uh until next time thanks for tuning in to our our podcast
Summary
This episode discusses how churches can effectively tell their stories by outsourcing certain creative tasks like sermon graphics and promo videos. The key takeaway is for church leaders to focus on what only they can do: pastoring people and collecting life-change stories, rather than getting bogged down in production work. The practical advice is to leverage external resources to free up internal capacity for ministry.