Get The Most Out of Your Christmas Eve Services | Bart Blair

hey welcome to season three episode 14 hey welcome to season three episode 14 of the missional marketing podcast my of the missional marketing podcast my of the missional marketing podcast my name is Bart Blair and I want to thank name is Bart Blair and I want to thank name is Bart Blair and I want to thank you for tuning in to this week's episode you for tuning in to this week's episode you for tuning in to this week's episode today what I'm going to do is share with today what I'm going to do is share with today what I'm going to do is share with you some very specific and simple uh you some very specific and simple uh you some very specific and simple uh tactical steps that you can take to get tactical steps that you can take to get tactical steps that you can take to get the most out of your Christmas Eve the most out of your Christmas Eve the most out of your Christmas Eve services and when I say get the most out services and when I say get the most out services and when I say get the most out of your Christmas Eve services that's of your Christmas Eve services that's of your Christmas Eve services that's twofold number one how do we get more twofold number one how do we get more twofold number one how do we get more people to attend how do we actually people to attend how do we actually people to attend how do we actually increase the attendance of our Christmas increase the attendance of our Christmas increase the attendance of our Christmas Eve service and even more importantly Eve service and even more importantly Eve service and even more importantly how do we engage with some of those how do we engage with some of those how do we engage with some of those newcomers to actually get them to come newcomers to actually get them to come newcomers to actually get them to come back to get them to stick around you back to get them to stick around you back to get them to stick around you know we don't we know that Christmas and know we don't we know that Christmas and know we don't we know that Christmas and Easter are two of the most likely times Easter are two of the most likely times Easter are two of the most likely times that you're to see new people uh the that you're to see new people uh the that you're to see new people uh the people in your church are more likely to people in your church are more likely to people in your church are more likely to extend an invitation to someone that extend an invitation to someone that extend an invitation to someone that they know that you don't know one of they know that you don't know one of they know that you don't know one of their friends a neighbor a colleague a their friends a neighbor a colleague a their friends a neighbor a colleague a family member to come check out your family member to come check out your family member to come check out your church on Christmas Eve or on Easter church on Christmas Eve or on Easter church on Christmas Eve or on Easter Sunday but we're not in the business of Sunday but we're not in the business of Sunday but we're not in the business of creating CEOs that's what Jason Hamrock creating CEOs that's what Jason Hamrock creating CEOs that's what Jason Hamrock the CEO of national marketing would say the CEO of national marketing would say the CEO of national marketing would say say and when I say CEOs I mean Christmas say and when I say CEOs I mean Christmas say and when I say CEOs I mean Christmas Easter only like that's not what we're Easter only like that's not what we're Easter only like that's not what we're near the business of we're trying to near the business of we're trying to near the business of we're trying to help people connect with our church so help people connect with our church so help people connect with our church so that we can ultimately connect them with that we can ultimately connect them with that we can ultimately connect them with Jesus and so hopefully taking some of Jesus and so hopefully taking some of Jesus and so hopefully taking some of these steps or all of these steps that these steps or all of these steps that these steps or all of these steps that I'm going to share with you today will I'm going to share with you today will I'm going to share with you today will help your church increase your help your church increase your help your church increase your attendance for your Christmas Eve attendance for your Christmas Eve attendance for your Christmas Eve service and also help you retain some of service and also help you retain some of service and also help you retain some of those people as you go into the new year those people as you go into the new year those people as you go into the new year into 2023.

into 2023. into 2023. before I get into the content of today's before I get into the content of today's before I get into the content of today's uh podcast I just want to remind you uh podcast I just want to remind you uh podcast I just want to remind you that if you haven't subscribed wherever that if you haven't subscribed wherever that if you haven't subscribed wherever you listen on your favorite podcasting you listen on your favorite podcasting you listen on your favorite podcasting app make sure that you've subscribed if app make sure that you've subscribed if app make sure that you've subscribed if you're watching on our YouTube channel you're watching on our YouTube channel you're watching on our YouTube channel subscribe and ring the bell so that you subscribe and ring the bell so that you subscribe and ring the bell so that you get notified about future episodes as we get notified about future episodes as we get notified about future episodes as we release them and if you haven't ever release them and if you haven't ever release them and if you haven't ever left us a rating or review wherever you left us a rating or review wherever you left us a rating or review wherever you listen or watch we'd appreciate you listen or watch we'd appreciate you listen or watch we'd appreciate you doing that if you're watching on the doing that if you're watching on the doing that if you're watching on the YouTube channel make sure that you uh YouTube channel make sure that you uh YouTube channel make sure that you uh leave us a comment give us some feedback leave us a comment give us some feedback leave us a comment give us some feedback let us know if you're applying any of let us know if you're applying any of let us know if you're applying any of these things in the context of your these things in the context of your these things in the context of your ministry and how they're working for you ministry and how they're working for you ministry and how they're working for you we would really appreciate hearing from we would really appreciate hearing from we would really appreciate hearing from you and and knowing how this podcast is you and and knowing how this podcast is you and and knowing how this podcast is impacting you so uh without any further impacting you so uh without any further impacting you so uh without any further delay let's go ahead and let's jump into delay let's go ahead and let's jump into delay let's go ahead and let's jump into the tips the tricks the tactics that you the tips the tricks the tactics that you the tips the tricks the tactics that you can apply as you're planning your can apply as you're planning your can apply as you're planning your Christmas Eve services this year so that Christmas Eve services this year so that Christmas Eve services this year so that you can get the most out of them you can get the most out of them you can get the most out of them all right here's how you can get the all right here's how you can get the all right here's how you can get the most out of your Christmas services this most out of your Christmas services this most out of your Christmas services this year the first thing that I want to year the first thing that I want to year the first thing that I want to mention and maybe this is obvious that mention and maybe this is obvious that mention and maybe this is obvious that is if you haven't already started is if you haven't already started is if you haven't already started planning for Christmas Eve you need to planning for Christmas Eve you need to planning for Christmas Eve you need to start today start today start today um it's already November by the time um it's already November by the time um it's already November by the time this podcast episode is coming out maybe this podcast episode is coming out maybe this podcast episode is coming out maybe you're listening to it in December if you're listening to it in December if you're listening to it in December if you haven't started planning for you haven't started planning for you haven't started planning for Christmas Eve it's it's late but it's Christmas Eve it's it's late but it's Christmas Eve it's it's late but it's never too late and you can still apply never too late and you can still apply never too late and you can still apply some of these things also it would be a some of these things also it would be a some of these things also it would be a failure on my part to mention that all failure on my part to mention that all failure on my part to mention that all of these things that I'm going to be of these things that I'm going to be of these things that I'm going to be talking about today will actually help talking about today will actually help talking about today will actually help you with your Easter planning in 2023 you with your Easter planning in 2023 you with your Easter planning in 2023 maybe you are a regular listener to the maybe you are a regular listener to the maybe you are a regular listener to the podcast you might remember when we had

podcast you might remember when we had podcast you might remember when we had Ben Stapley on the show last year Ben Ben Stapley on the show last year Ben Ben Stapley on the show last year Ben said that we should start planning said that we should start planning said that we should start planning Easter in October right after we've Easter in October right after we've Easter in October right after we've finished planning Christmas finished planning Christmas finished planning Christmas than right some of you are laughing than right some of you are laughing than right some of you are laughing because here we are in November or maybe because here we are in November or maybe because here we are in November or maybe you're listening to this in December and you're listening to this in December and you're listening to this in December and you can't start planning Easter because you can't start planning Easter because you can't start planning Easter because you haven't finished planning Christmas you haven't finished planning Christmas you haven't finished planning Christmas and that's okay and that's okay and that's okay um that's idealistic for sure but once um that's idealistic for sure but once um that's idealistic for sure but once we turn the corner and the calendar into we turn the corner and the calendar into we turn the corner and the calendar into the new year January February you should the new year January February you should the new year January February you should be planning Easter and at that point you be planning Easter and at that point you be planning Easter and at that point you can start applying these same principles can start applying these same principles can start applying these same principles to your Easter but let's talk about to your Easter but let's talk about to your Easter but let's talk about Christmas Eve the second point that I Christmas Eve the second point that I Christmas Eve the second point that I want to make which is the first thing want to make which is the first thing want to make which is the first thing that you need to do that you need to do that you need to do is not start with planning Christmas Eve is not start with planning Christmas Eve is not start with planning Christmas Eve don't start with planning your Christmas don't start with planning your Christmas don't start with planning your Christmas Eve start with what you want people to Eve start with what you want people to Eve start with what you want people to do after Christmas Eve that's right the do after Christmas Eve that's right the do after Christmas Eve that's right the most important thing is honestly not the most important thing is honestly not the most important thing is honestly not the Christmas Eve service it's what you want Christmas Eve service it's what you want Christmas Eve service it's what you want people to do after Christmas Eve people to do after Christmas Eve people to do after Christmas Eve remember I said that our goal is not remember I said that our goal is not remember I said that our goal is not just to have High attendance on just to have High attendance on just to have High attendance on Christmas Eve sure maybe it helps your Christmas Eve sure maybe it helps your Christmas Eve sure maybe it helps your annual weekly attendance average but annual weekly attendance average but annual weekly attendance average but that's not the ultimate goal the that's not the ultimate goal the that's not the ultimate goal the ultimate goal is that we want new people ultimate goal is that we want new people ultimate goal is that we want new people people that we connect with for the people that we connect with for the people that we connect with for the first time at Christmas Eve to actually first time at Christmas Eve to actually first time at Christmas Eve to actually come back and to engage in our church at come back and to engage in our church at come back and to engage in our church at the next level so what is it that you the next level so what is it that you the next level so what is it that you want people to do after Christmas Eve want people to do after Christmas Eve want people to do after Christmas Eve maybe you're starting a new teaching maybe you're starting a new teaching maybe you're starting a new teaching Series in January Series in January Series in January something that will be inspiring or something that will be inspiring or something that will be inspiring or interesting to people who don't interesting to people who don't interesting to people who don't regularly attend church that's the most regularly attend church that's the most regularly attend church that's the most important thing to note here some of the important thing to note here some of the important thing to note here some of the things that you might consider is a things that you might consider is a things that you might consider is a teaching series on marriage or on teaching series on marriage or on teaching series on marriage or on parenting maybe you don't like to go the

parenting maybe you don't like to go the parenting maybe you don't like to go the topical route and you do want to do topical route and you do want to do topical route and you do want to do something more expository I would something more expository I would something more expository I would encourage you to consider doing encourage you to consider doing encourage you to consider doing something that might be familiar to something that might be familiar to something that might be familiar to unchurched people maybe something like unchurched people maybe something like unchurched people maybe something like the Book of Jonah or the story of The the Book of Jonah or the story of The the Book of Jonah or the story of The Exodus stories that are familiar with Exodus stories that are familiar with Exodus stories that are familiar with people in our culture but maybe they people in our culture but maybe they people in our culture but maybe they don't know the story and maybe they don't know the story and maybe they don't know the story and maybe they don't know how they fit into God's story don't know how they fit into God's story don't know how they fit into God's story and how those stories actually apply and how those stories actually apply and how those stories actually apply their lives I think those are great their lives I think those are great their lives I think those are great topical and exegetical angles that you topical and exegetical angles that you topical and exegetical angles that you can take but always think about it can take but always think about it can take but always think about it through the lens of the people that through the lens of the people that through the lens of the people that you're trying to connect with and trying you're trying to connect with and trying you're trying to connect with and trying to reach who are going to come to your to reach who are going to come to your to reach who are going to come to your Christmas Eve service who need a reason Christmas Eve service who need a reason Christmas Eve service who need a reason they need an incentive to come back they need an incentive to come back they need an incentive to come back again in January maybe there's a again in January maybe there's a again in January maybe there's a Ministry that you're launching or you Ministry that you're launching or you Ministry that you're launching or you could consider launching in January could consider launching in January could consider launching in January which would be a next step for them which would be a next step for them which would be a next step for them maybe you're going to do a parenting maybe you're going to do a parenting maybe you're going to do a parenting class or Financial Peace University class or Financial Peace University class or Financial Peace University maybe there's some sort of Workshop or maybe there's some sort of Workshop or maybe there's some sort of Workshop or seminar that you can do early in the new seminar that you can do early in the new seminar that you can do early in the new year that will be a reason that those year that will be a reason that those year that will be a reason that those unchurched or de-churched people might unchurched or de-churched people might unchurched or de-churched people might want to come back to in the New Year want to come back to in the New Year want to come back to in the New Year make sure that you get that planned get make sure that you get that planned get make sure that you get that planned get that on your calendar soon enough that that on your calendar soon enough that that on your calendar soon enough that as you're promoting and planning as you're promoting and planning as you're promoting and planning Christmas Eve you have a natural next Christmas Eve you have a natural next Christmas Eve you have a natural next step to direct people to when they're at step to direct people to when they're at step to direct people to when they're at your Christmas Eve service okay let's your Christmas Eve service okay let's your Christmas Eve service okay let's talk about our third Point here and that talk about our third Point here and that talk about our third Point here and that is I want you to plan your Christmas Eve is I want you to plan your Christmas Eve is I want you to plan your Christmas Eve with your neighbor in mind do the same with your neighbor in mind do the same with your neighbor in mind do the same thing on Easter Sunday okay I'm not thing on Easter Sunday okay I'm not thing on Easter Sunday okay I'm not saying that we water down the gospel I'm saying that we water down the gospel I'm saying that we water down the gospel I'm not saying that we dumb down the story not saying that we dumb down the story not saying that we dumb down the story but what I am saying is make sure that but what I am saying is make sure that but what I am saying is make sure that what you're serving on Christmas Eve what you're serving on Christmas Eve what you're serving on Christmas Eve what you're serving on Easter Sunday is

what you're serving on Easter Sunday is what you're serving on Easter Sunday is appetizing and appealing to the people appetizing and appealing to the people appetizing and appealing to the people that you're inviting let me give you an that you're inviting let me give you an that you're inviting let me give you an example you know in my family we like to example you know in my family we like to example you know in my family we like to experiment with some interesting and experiment with some interesting and experiment with some interesting and different types of foods and every once different types of foods and every once different types of foods and every once in a while we come up with a recipe and in a while we come up with a recipe and in a while we come up with a recipe and my wife will go oh that's a keeper we're my wife will go oh that's a keeper we're my wife will go oh that's a keeper we're gonna we're gonna cook that again but gonna we're gonna cook that again but gonna we're gonna cook that again but sometimes the ingredients are a little sometimes the ingredients are a little sometimes the ingredients are a little bit weird and sometimes the flavors bit weird and sometimes the flavors bit weird and sometimes the flavors might not be what the typical American might not be what the typical American might not be what the typical American would consider normal and so if we're would consider normal and so if we're would consider normal and so if we're inviting neighbors over for dinner inviting neighbors over for dinner inviting neighbors over for dinner people that maybe we don't know people that maybe we don't know people that maybe we don't know particularly well the last thing that particularly well the last thing that particularly well the last thing that I'm going to do is to cook them some I'm going to do is to cook them some I'm going to do is to cook them some weird Oddball dish that might be weird Oddball dish that might be weird Oddball dish that might be unappealing or unappetizing to them I'm unappealing or unappetizing to them I'm unappealing or unappetizing to them I'm gonna stick probably with meat and gonna stick probably with meat and gonna stick probably with meat and potatoes maybe burgers and salad maybe potatoes maybe burgers and salad maybe potatoes maybe burgers and salad maybe steak and potatoes something that I know steak and potatoes something that I know steak and potatoes something that I know will probably be appetizing for them will probably be appetizing for them will probably be appetizing for them better yet I might even ask them a better yet I might even ask them a better yet I might even ask them a question what would make dinner with us question what would make dinner with us question what would make dinner with us appealing and appetizing for them not appealing and appetizing for them not appealing and appetizing for them not that you're going to necessarily do that that you're going to necessarily do that that you're going to necessarily do that in your community in your neighborhood in your community in your neighborhood in your community in your neighborhood ask them what they want for Christmas ask them what they want for Christmas ask them what they want for Christmas Eve but I definitely want you thinking Eve but I definitely want you thinking Eve but I definitely want you thinking about your neighbor your unchurched about your neighbor your unchurched about your neighbor your unchurched neighbor and what they're gonna hear and neighbor and what they're gonna hear and neighbor and what they're gonna hear and see and think and feel when they go see and think and feel when they go see and think and feel when they go through your Christmas Eve experience if through your Christmas Eve experience if through your Christmas Eve experience if you can give them an engaging and you can give them an engaging and you can give them an engaging and pleasant time an appealing time and an pleasant time an appealing time and an pleasant time an appealing time and an interesting time an emotionally positive interesting time an emotionally positive interesting time an emotionally positive time at your Christmas Eve service you time at your Christmas Eve service you time at your Christmas Eve service you have a much better chance of getting have a much better chance of getting have a much better chance of getting them to come to whatever it is that them to come to whatever it is that them to come to whatever it is that you're planning next okay so start you're planning next okay so start you're planning next okay so start planning Christmas now start by planning

planning Christmas now start by planning planning Christmas now start by planning what you want people to do after what you want people to do after what you want people to do after Christmas and then plan your Christmas Christmas and then plan your Christmas Christmas and then plan your Christmas Eve with your neighbor in mind now let's Eve with your neighbor in mind now let's Eve with your neighbor in mind now let's talk about talk about talk about how you can actually promote your how you can actually promote your how you can actually promote your Christmas Eve in your community so that Christmas Eve in your community so that Christmas Eve in your community so that you can get more people to attend your you can get more people to attend your you can get more people to attend your Christmas Eve service because obviously Christmas Eve service because obviously Christmas Eve service because obviously The Wider the net the more fish we are The Wider the net the more fish we are The Wider the net the more fish we are likely to reel in I say I guess you likely to reel in I say I guess you likely to reel in I say I guess you don't Reel with a net pull in okay so don't Reel with a net pull in okay so don't Reel with a net pull in okay so the more people that we can get to our the more people that we can get to our the more people that we can get to our Christmas Eve service especially those Christmas Eve service especially those Christmas Eve service especially those people that we don't yet know the more people that we don't yet know the more people that we don't yet know the more likely we are to have some of those likely we are to have some of those likely we are to have some of those folks stick around so if we're going to folks stick around so if we're going to folks stick around so if we're going to pull out all the stops for our neighbors pull out all the stops for our neighbors pull out all the stops for our neighbors let's get as many of our neighbors to let's get as many of our neighbors to let's get as many of our neighbors to that service as we can I want you to that service as we can I want you to that service as we can I want you to start by creating a landing page on your start by creating a landing page on your start by creating a landing page on your website what do I mean by landing page a website what do I mean by landing page a website what do I mean by landing page a landing page is a specific page on your landing page is a specific page on your landing page is a specific page on your website dedicated for nothing more than website dedicated for nothing more than website dedicated for nothing more than Christmas Eve you should have your Christmas Eve you should have your Christmas Eve you should have your service time location information about service time location information about service time location information about how long people should expect to be how long people should expect to be how long people should expect to be there what might happen in the service there what might happen in the service there what might happen in the service what you have for kids and for families what you have for kids and for families what you have for kids and for families make sure that it's crystally clear and make sure that it's crystally clear and make sure that it's crystally clear and think through any frequently asked think through any frequently asked think through any frequently asked questions that people might ask about questions that people might ask about questions that people might ask about your church and include them on that your church and include them on that your church and include them on that landing page I'm also big on an RSVP and landing page I'm also big on an RSVP and landing page I'm also big on an RSVP and I'll get to that in just a few minutes I'll get to that in just a few minutes I'll get to that in just a few minutes the second thing that I want you to do the second thing that I want you to do the second thing that I want you to do is create and print a postcard that's is create and print a postcard that's is create and print a postcard that's right now if you have money to mail a right now if you have money to mail a right now if you have money to mail a postcard to your community by all means postcard to your community by all means postcard to your community by all means go ahead and do that but the primary go ahead and do that but the primary go ahead and do that but the primary reason you're going to print a postcard reason you're going to print a postcard reason you're going to print a postcard is so that you have something that your is so that you have something that your is so that you have something that your church family can use as an invite to church family can use as an invite to church family can use as an invite to the people that they know that you don't

the people that they know that you don't the people that they know that you don't know know know that is one of the best tools that you that is one of the best tools that you that is one of the best tools that you can put in the hands of the people in can put in the hands of the people in can put in the hands of the people in your church so that they can invite your church so that they can invite your church so that they can invite their friends their neighbors their their friends their neighbors their their friends their neighbors their cousins their colleagues whoever it is cousins their colleagues whoever it is cousins their colleagues whoever it is give them a card make sure that that give them a card make sure that that give them a card make sure that that card references the landing page on your card references the landing page on your card references the landing page on your website better yet put a QR code on it website better yet put a QR code on it website better yet put a QR code on it that will take people right to that that will take people right to that that will take people right to that landing page on your website now maybe landing page on your website now maybe landing page on your website now maybe you're not a graphic designer or you you're not a graphic designer or you you're not a graphic designer or you don't have a graphic designer there are don't have a graphic designer there are don't have a graphic designer there are certainly some websites that you can go certainly some websites that you can go certainly some websites that you can go to where you can order to where you can order to where you can order um um um pre-designed Christmas cards that might pre-designed Christmas cards that might pre-designed Christmas cards that might work but you know one of the best and work but you know one of the best and work but you know one of the best and the easiest ways to do it is on canva if the easiest ways to do it is on canva if the easiest ways to do it is on canva if you haven't dove into the canva world you haven't dove into the canva world you haven't dove into the canva world canva.com it is an easy way for you to canva.com it is an easy way for you to canva.com it is an easy way for you to create graphic designs and you don't create graphic designs and you don't create graphic designs and you don't even have to be a graphic designer to do even have to be a graphic designer to do even have to be a graphic designer to do it and if you're a 501c3 you can it and if you're a 501c3 you can it and if you're a 501c3 you can actually get a free account so make sure actually get a free account so make sure actually get a free account so make sure that you explore that this presentation that you explore that this presentation that you explore that this presentation that I'm going through right here I that I'm going through right here I that I'm going through right here I created in canva nothing fancy nothing created in canva nothing fancy nothing created in canva nothing fancy nothing extraordinarily special but very very extraordinarily special but very very extraordinarily special but very very simple and you can create postcards simple and you can create postcards simple and you can create postcards Christmas postcards and they have Christmas postcards and they have Christmas postcards and they have templates and things that you can use in templates and things that you can use in templates and things that you can use in canva now I've also got mentioned uh on canva now I've also got mentioned uh on canva now I've also got mentioned uh on the screen here if you're watching this the screen here if you're watching this the screen here if you're watching this a website called gotprint.com I have a website called gotprint.com I have a website called gotprint.com I have been using this company I don't know been using this company I don't know been using this company I don't know them I don't have any incentive from them I don't have any incentive from them I don't have any incentive from them to promote them but it is a website them to promote them but it is a website them to promote them but it is a website that I've been using to print business that I've been using to print business that I've been using to print business card size invitations as well as four by card size invitations as well as four by card size invitations as well as four by six cards their turnaround is relatively six cards their turnaround is relatively six cards their turnaround is relatively quick and up to this point I haven't had quick and up to this point I haven't had quick and up to this point I haven't had any bad experience with them so I can't any bad experience with them so I can't any bad experience with them so I can't promise the same for you maybe you have promise the same for you maybe you have promise the same for you maybe you have somebody local that you want to use but somebody local that you want to use but somebody local that you want to use but got to print.com is a website that I've

got to print.com is a website that I've got to print.com is a website that I've been using lately with some churches been using lately with some churches been using lately with some churches that I work with so you've created a that I work with so you've created a that I work with so you've created a landing page you've created and printed landing page you've created and printed landing page you've created and printed a postcard so that the people in your a postcard so that the people in your a postcard so that the people in your church can invite their friends and church can invite their friends and church can invite their friends and family third you're going to create some family third you're going to create some family third you're going to create some social media posts uh if you do it in social media posts uh if you do it in social media posts uh if you do it in canva you can actually create social canva you can actually create social canva you can actually create social media posts that have the same graphic media posts that have the same graphic media posts that have the same graphic design and feel as the postcard that you design and feel as the postcard that you design and feel as the postcard that you printed make sure that when you're printed make sure that when you're printed make sure that when you're posting on social media that you're posting on social media that you're posting on social media that you're always linking back to your landing page always linking back to your landing page always linking back to your landing page on your website you don't have to have on your website you don't have to have on your website you don't have to have all the details in the graphic you don't all the details in the graphic you don't all the details in the graphic you don't have to have all the details in your have to have all the details in your have to have all the details in your post copy what you always have to do post copy what you always have to do post copy what you always have to do though is link back to the landing page though is link back to the landing page though is link back to the landing page on your website so that people can get on your website so that people can get on your website so that people can get the information that they need about the information that they need about the information that they need about your Christmas Eve service okay so your Christmas Eve service okay so your Christmas Eve service okay so you've created a landing page you've you've created a landing page you've you've created a landing page you've created and printed a postcard you've created and printed a postcard you've created and printed a postcard you've scheduled you've created and scheduled scheduled you've created and scheduled scheduled you've created and scheduled some social media posts that link back some social media posts that link back some social media posts that link back to your landing page the next thing that to your landing page the next thing that to your landing page the next thing that you're going to do is you're actually you're going to do is you're actually you're going to do is you're actually going to create an event in your Google going to create an event in your Google going to create an event in your Google business profile that's right did you business profile that's right did you business profile that's right did you know that you could do that this is know that you could do that this is know that you could do that this is probably one of the most under utilized probably one of the most under utilized probably one of the most under utilized features in the Google business profile features in the Google business profile features in the Google business profile log into your Google business profile log into your Google business profile log into your Google business profile and create an event you can upload a and create an event you can upload a and create an event you can upload a graphic you can put the service time uh graphic you can put the service time uh graphic you can put the service time uh the location it's awesome and this gets the location it's awesome and this gets the location it's awesome and this gets you more organic traffic when people in you more organic traffic when people in you more organic traffic when people in your community are Googling for events your community are Googling for events your community are Googling for events in your area Okay so create the event in in your area Okay so create the event in in your area Okay so create the event in your Google business profile this should your Google business profile this should your Google business profile this should be a regular practice you should be be a regular practice you should be be a regular practice you should be posting and creating events in your posting and creating events in your posting and creating events in your Google business profile like almost as Google business profile like almost as Google business profile like almost as much as you're posting on Facebook and much as you're posting on Facebook and much as you're posting on Facebook and Instagram seriously so take this Instagram seriously so take this Instagram seriously so take this seriously get in your Google business seriously get in your Google business seriously get in your Google business profile and create the event the next

profile and create the event the next profile and create the event the next thing that you can do should do is thing that you can do should do is thing that you can do should do is create an account on Eventbrite and or create an account on Eventbrite and or create an account on Eventbrite and or all events and create your event there all events and create your event there all events and create your event there on Eventbrite or all events all events.n on Eventbrite or all events all events.n on Eventbrite or all events all events.n I can't remember what the URL is for I can't remember what the URL is for I can't remember what the URL is for them just Google all events them just Google all events them just Google all events um and create the event now if your um and create the event now if your um and create the event now if your event is free which of course it's a event is free which of course it's a event is free which of course it's a Christmas Eve service or an Easter Christmas Eve service or an Easter Christmas Eve service or an Easter Service it is free then you don't have Service it is free then you don't have Service it is free then you don't have to pay for your listing what this also to pay for your listing what this also to pay for your listing what this also does is it gives you the ability to does is it gives you the ability to does is it gives you the ability to collect RSVPs that people can actually collect RSVPs that people can actually collect RSVPs that people can actually register for a ticket link back to your register for a ticket link back to your register for a ticket link back to your Eventbrite page from your landing page Eventbrite page from your landing page Eventbrite page from your landing page say RSV RSVP for tickets today and have say RSV RSVP for tickets today and have say RSV RSVP for tickets today and have them click over to your Eventbrite page them click over to your Eventbrite page them click over to your Eventbrite page you know back in the days of covid way you know back in the days of covid way you know back in the days of covid way back in the days of covid uh when you back in the days of covid uh when you back in the days of covid uh when you had to limit attendance a lot of had to limit attendance a lot of had to limit attendance a lot of churches got really good at creating churches got really good at creating churches got really good at creating registrations now you might do it in registrations now you might do it in registrations now you might do it in your Planning Center or online or your your Planning Center or online or your your Planning Center or online or your own church database but you know own church database but you know own church database but you know sometimes if the if the person who's sometimes if the if the person who's sometimes if the if the person who's doing the RSVP senses or sees that doing the RSVP senses or sees that doing the RSVP senses or sees that they're giving the information directly they're giving the information directly they're giving the information directly to the church there might be a little to the church there might be a little to the church there might be a little bit of hesitance there the people who bit of hesitance there the people who bit of hesitance there the people who are active in your community who are are active in your community who are are active in your community who are looking for events and activities looking for events and activities looking for events and activities they're going to be familiar with they're going to be familiar with they're going to be familiar with Eventbrite and all events and what they Eventbrite and all events and what they Eventbrite and all events and what they often fail to realize is that by putting often fail to realize is that by putting often fail to realize is that by putting their name in their email address and their name in their email address and their name in their email address and their phone number in Eventbrite to their phone number in Eventbrite to their phone number in Eventbrite to download a ticket that they're actually download a ticket that they're actually download a ticket that they're actually giving that information to you lo and giving that information to you lo and giving that information to you lo and behold you can collect the names and the behold you can collect the names and the behold you can collect the names and the email addresses and phone numbers of

email addresses and phone numbers of email addresses and phone numbers of people in your community who are people in your community who are people in your community who are planning to attend your event those planning to attend your event those planning to attend your event those people otherwise eyes might attend your people otherwise eyes might attend your people otherwise eyes might attend your Christmas Eve service or your Easter Christmas Eve service or your Easter Christmas Eve service or your Easter Service and you have no idea that Service and you have no idea that Service and you have no idea that they've come and they left because they've come and they left because they've come and they left because they're probably not going to fill out they're probably not going to fill out they're probably not going to fill out your connect card let's just face it your connect card let's just face it your connect card let's just face it people don't typically do that on their people don't typically do that on their people don't typically do that on their first visit and if it's their first first visit and if it's their first first visit and if it's their first visit to your Christmas Eve or to your visit to your Christmas Eve or to your visit to your Christmas Eve or to your Easter Service they're probably not Easter Service they're probably not Easter Service they're probably not going to fill it out but if they've going to fill it out but if they've going to fill it out but if they've downloaded a ticket from Eventbrite or downloaded a ticket from Eventbrite or downloaded a ticket from Eventbrite or all events you have access to that all events you have access to that all events you have access to that contact information and then you can contact information and then you can contact information and then you can then email them invite them to that next then email them invite them to that next then email them invite them to that next thing that you want them to do in thing that you want them to do in thing that you want them to do in January or just thank them for attending January or just thank them for attending January or just thank them for attending now you've created a landing page you've now you've created a landing page you've now you've created a landing page you've created and printed a postcard you've created and printed a postcard you've created and printed a postcard you've created a social media post you've created a social media post you've created a social media post you've created an event and you Google in your created an event and you Google in your created an event and you Google in your Google business profile you've created Google business profile you've created Google business profile you've created an event in Eventbrite now another easy an event in Eventbrite now another easy an event in Eventbrite now another easy and free thing to do and free thing to do and free thing to do is to send a press release that's right is to send a press release that's right is to send a press release that's right send a press release to the local send a press release to the local send a press release to the local newspaper local radio station any other newspaper local radio station any other newspaper local radio station any other media Outlets that you can think of and media Outlets that you can think of and media Outlets that you can think of and if you don't think you know of any of if you don't think you know of any of if you don't think you know of any of them or don't know what all of them are them or don't know what all of them are them or don't know what all of them are ask around in your church ask around in your church ask around in your church um ask around in the community where can um ask around in the community where can um ask around in the community where can I send a press release where they might I send a press release where they might I send a press release where they might actually publish and promote the event actually publish and promote the event actually publish and promote the event that I'm having I'm going to link in the that I'm having I'm going to link in the that I'm having I'm going to link in the show notes to a template that I have I show notes to a template that I have I show notes to a template that I have I didn't really create it I got it from didn't really create it I got it from didn't really create it I got it from somewhere else I wish I could remember somewhere else I wish I could remember somewhere else I wish I could remember where I got it so where I got it so where I got it so um I'm not trying to take credit for um I'm not trying to take credit for um I'm not trying to take credit for something that I didn't actually create something that I didn't actually create something that I didn't actually create I've modified what I originally I've modified what I originally I've modified what I originally downloaded but this will help you have a downloaded but this will help you have a downloaded but this will help you have a starting point on how you can create and starting point on how you can create and starting point on how you can create and promote a press release which can get

promote a press release which can get promote a press release which can get you some free publicity in your you some free publicity in your you some free publicity in your community for the events and the community for the events and the community for the events and the activities that you're doing activities that you're doing activities that you're doing specifically in this case your Christmas specifically in this case your Christmas specifically in this case your Christmas Eve service now I didn't include in any Eve service now I didn't include in any Eve service now I didn't include in any of these bullet points running paid ads of these bullet points running paid ads of these bullet points running paid ads and that is definitely something that and that is definitely something that and that is definitely something that you can do and if you have a budget you you can do and if you have a budget you you can do and if you have a budget you should do you can run paid ads and pay should do you can run paid ads and pay should do you can run paid ads and pay Facebook and Instagram Google Display Facebook and Instagram Google Display Facebook and Instagram Google Display Network YouTube Tick Tock if that's Network YouTube Tick Tock if that's Network YouTube Tick Tock if that's where you want to be promoting and where you want to be promoting and where you want to be promoting and advertising at missional marketing we advertising at missional marketing we advertising at missional marketing we can help you do that so if you need to can help you do that so if you need to can help you do that so if you need to talk to somebody make sure that you go talk to somebody make sure that you go talk to somebody make sure that you go to our contact page on our website so to our contact page on our website so to our contact page on our website so that you can schedule an appointment to that you can schedule an appointment to that you can schedule an appointment to talk with someone on our team about talk with someone on our team about talk with someone on our team about running ads for you if you're planning running ads for you if you're planning running ads for you if you're planning to run ads for Christmas and you're to run ads for Christmas and you're to run ads for Christmas and you're listening to this podcast in like listening to this podcast in like listening to this podcast in like November and or December you need to November and or December you need to November and or December you need to call us fast because we need to get on call us fast because we need to get on call us fast because we need to get on it but for Easter hey schedule a call it but for Easter hey schedule a call it but for Easter hey schedule a call with us now and we can schedule another with us now and we can schedule another with us now and we can schedule another call in January and we can get you a call in January and we can get you a call in January and we can get you a roll in for Easter in the New Year all roll in for Easter in the New Year all roll in for Easter in the New Year all right right right uh last thing that I want to highlight uh last thing that I want to highlight uh last thing that I want to highlight is all those steps that I just walked is all those steps that I just walked is all those steps that I just walked you through you need to repeat for your you through you need to repeat for your you through you need to repeat for your follow-up event that's right so whatever follow-up event that's right so whatever follow-up event that's right so whatever it is that you decided you're going to it is that you decided you're going to it is that you decided you're going to do you're going to do a sermon series or do you're going to do a sermon series or do you're going to do a sermon series or an Outreach event or a workshop or a an Outreach event or a workshop or a an Outreach event or a workshop or a seminar or a class or a Ministry event seminar or a class or a Ministry event seminar or a class or a Ministry event whatever it is repeat create a landing whatever it is repeat create a landing whatever it is repeat create a landing page print a postcard create your social page print a postcard create your social page print a postcard create your social posts create a Google Business event posts create a Google Business event posts create a Google Business event create it on Eventbrite and then promote create it on Eventbrite and then promote create it on Eventbrite and then promote it invite people and point people to it invite people and point people to it invite people and point people to that so that they can RSVP and plan to

that so that they can RSVP and plan to that so that they can RSVP and plan to engage with you in the new year that's engage with you in the new year that's engage with you in the new year that's the goal here right the goal is not to the goal here right the goal is not to the goal here right the goal is not to create Christmas Easter onlys but it's create Christmas Easter onlys but it's create Christmas Easter onlys but it's to get people to take next steps and to get people to take next steps and to get people to take next steps and engage with us at the next level in our engage with us at the next level in our engage with us at the next level in our church church church all right well there you have it some all right well there you have it some all right well there you have it some tips tactics tricks to help you engage tips tactics tricks to help you engage tips tactics tricks to help you engage with your community at the next level with your community at the next level with your community at the next level getting the most out of your Christmas getting the most out of your Christmas getting the most out of your Christmas Eve service and hopefully Lord willing Eve service and hopefully Lord willing Eve service and hopefully Lord willing seeing more of those newcomers stick seeing more of those newcomers stick seeing more of those newcomers stick around come back in the new year and around come back in the new year and around come back in the new year and take their next steps towards take their next steps towards take their next steps towards discovering Jesus and the life that he discovering Jesus and the life that he discovering Jesus and the life that he wants to give them through a personal wants to give them through a personal wants to give them through a personal relationship with him that's what it's relationship with him that's what it's relationship with him that's what it's all about isn't it it's all about all about isn't it it's all about all about isn't it it's all about spreading the gospel helping more people spreading the gospel helping more people spreading the gospel helping more people become growing Disciples of Jesus thanks become growing Disciples of Jesus thanks become growing Disciples of Jesus thanks again for tuning in to the missional again for tuning in to the missional again for tuning in to the missional marketing podcast we appreciate you marketing podcast we appreciate you marketing podcast we appreciate you being there for us with us we are here being there for us with us we are here being there for us with us we are here for you if there's ever anything that for you if there's ever anything that for you if there's ever anything that Jason or I can do to serve you and your Jason or I can do to serve you and your Jason or I can do to serve you and your church make sure that you reach out let church make sure that you reach out let church make sure that you reach out let us know God bless