Reaching Your Target Audience Without Compromising Your Message | Burning Questions

you have to understand exactly who your you have to understand exactly who your target audience and here's a here's a target audience and here's a here's a target audience and here's a here's a great way to know who that is who's great way to know who that is who's great way to know who that is who's sitting in your congregation right now sitting in your congregation right now sitting in your congregation right now because your target audience in int because your target audience in int because your target audience in int maybe intentionally or unintentionally maybe intentionally or unintentionally maybe intentionally or unintentionally is who is sitting in your congregation is who is sitting in your congregation is who is sitting in your congregation so you never want to bait and switch as so you never want to bait and switch as so you never want to bait and switch as you're trying to figure out how do you you're trying to figure out how do you you're trying to figure out how do you Wordsmith things that's going to connect Wordsmith things that's going to connect Wordsmith things that's going to connect to that unchurch dechurch person you to that unchurch dechurch person you to that unchurch dechurch person you don't want to risk alienating the people don't want to risk alienating the people don't want to risk alienating the people that are in your church you certainly that are in your church you certainly that are in your church you certainly don't want to risk watering down or don't want to risk watering down or don't want to risk watering down or changing the message but you have to changing the message but you have to changing the message but you have to change language language is everything change language language is everything change language language is everything welcome to season 4 episode number 35 welcome to season 4 episode number 35 welcome to season 4 episode number 35 the the the 159th episode of the missional marketing 159th episode of the missional marketing 159th episode of the missional marketing podcast my name is Bart Blair and I am podcast my name is Bart Blair and I am podcast my name is Bart Blair and I am joined by the CEO of missional marketing joined by the CEO of missional marketing joined by the CEO of missional marketing Mr Jason Hamrock good day Jason good day Mr Jason Hamrock good day Jason good day Mr Jason Hamrock good day Jason good day Bart how's it going my friend I'm doing Bart how's it going my friend I'm doing Bart how's it going my friend I'm doing very well I excited about today's very well I excited about today's very well I excited about today's podcast episode we're doing another podcast episode we're doing another podcast episode we're doing another burning questions we got out to a rip burning questions we got out to a rip burning questions we got out to a rip and last fall we were doing a lot of and last fall we were doing a lot of and last fall we were doing a lot of these and then we kind of back bured these and then we kind of back bured these and then we kind of back bured them for a while and now we're kind of them for a while and now we're kind of them for a while and now we're kind of doing them again and uh uh I I I know doing them again and uh uh I I I know doing them again and uh uh I I I know where you live uh it is burning outside where you live uh it is burning outside where you live uh it is burning outside where I live it is burning outside and where I live it is burning outside and where I live it is burning outside and right here on this podcast episode we're right here on this podcast episode we're right here on this podcast episode we're gonna it's burnning we're gonna answer gonna it's burnning we're gonna answer gonna it's burnning we're gonna answer some burning questions um before we do some burning questions um before we do some burning questions um before we do that we do want to remind those of you that we do want to remind those of you that we do want to remind those of you who are listening to this podcast that who are listening to this podcast that who are listening to this podcast that we are going to be uh jayon and I will we are going to be uh jayon and I will we are going to be uh jayon and I will both be at the church Communications both be at the church Communications both be at the church Communications conference in sep September the 18th and conference in sep September the 18th and conference in sep September the 18th and 19th I think I have those dates right I 19th I think I have those dates right I 19th I think I have those dates right I think so 18th and 19th September 18th think so 18th and 19th September 18th think so 18th and 19th September 18th and 19th in the D for Worth area at a

and 19th in the D for Worth area at a and 19th in the D for Worth area at a church called Compass Christian church church called Compass Christian church church called Compass Christian church and you if you're listening to this and you if you're listening to this and you if you're listening to this podcast you really ought to plan to be podcast you really ought to plan to be podcast you really ought to plan to be with us there uh discount code is all with us there uh discount code is all with us there uh discount code is all lowercase friends that's right I think lowercase friends that's right I think lowercase friends that's right I think it gets you a hundred bucks off so if it gets you a hundred bucks off so if it gets you a hundred bucks off so if you use if you use that discount code you use if you use that discount code you use if you use that discount code like you're in business come join us in like you're in business come join us in like you're in business come join us in Dallas the end of September I guess it's Dallas the end of September I guess it's Dallas the end of September I guess it's middle of September uh I'm a link to the middle of September uh I'm a link to the middle of September uh I'm a link to the registration in the show notes want to registration in the show notes want to registration in the show notes want to make sure that you know that that's make sure that you know that that's make sure that you know that that's happening uh I talked about that in the happening uh I talked about that in the happening uh I talked about that in the opening for our last podcast um and I opening for our last podcast um and I opening for our last podcast um and I wanted to make sure that I mentioned it wanted to make sure that I mentioned it wanted to make sure that I mentioned it today and uh yeah that's that's all I today and uh yeah that's that's all I today and uh yeah that's that's all I got to say about that uh you want to get got to say about that uh you want to get got to say about that uh you want to get to some burning questions Jason I do I to some burning questions Jason I do I to some burning questions Jason I do I do yeah yeah and what's fun about that do yeah yeah and what's fun about that do yeah yeah and what's fun about that conference we're going to we get into conference we're going to we get into conference we're going to we get into stuff like this so yes you want to come stuff like this so yes you want to come stuff like this so yes you want to come to the conference for sure but let's to the conference for sure but let's to the conference for sure but let's it's gonna be great okay I'm I'm gonna it's gonna be great okay I'm I'm gonna it's gonna be great okay I'm I'm gonna ask you a question and I'm gonna to let ask you a question and I'm gonna to let ask you a question and I'm gonna to let you answer I you haven't had a chance to you answer I you haven't had a chance to you answer I you haven't had a chance to review these questions I don't I have review these questions I don't I have review these questions I don't I have not you don't think so so I'm G to ask not you don't think so so I'm G to ask not you don't think so so I'm G to ask you a question and then you're going to you a question and then you're going to you a question and then you're going to riff and uh then I'll I'll respond to riff and uh then I'll I'll respond to riff and uh then I'll I'll respond to your response okay you ready um I think your response okay you ready um I think your response okay you ready um I think this is a big question and I like this this is a big question and I like this this is a big question and I like this one how can we effectively reach our one how can we effectively reach our one how can we effectively reach our target audience without compromising our target audience without compromising our target audience without compromising our message how can we effectively reach our message how can we effectively reach our message how can we effectively reach our target audience people who are far from target audience people who are far from target audience people who are far from God outside of the church without God outside of the church without God outside of the church without compromising our message think this this compromising our message think this this compromising our message think this this question comes from a place where people question comes from a place where people question comes from a place where people are concerned about balancing the need are concerned about balancing the need are concerned about balancing the need to be I'll use the word relevant and

to be I'll use the word relevant and to be I'll use the word relevant and connectable with an unchurched audience connectable with an unchurched audience connectable with an unchurched audience while at the same time staying true to while at the same time staying true to while at the same time staying true to the truth of God's word and their core the truth of God's word and their core the truth of God's word and their core values and their mission and who they values and their mission and who they values and their mission and who they are how how how do you navigate that are how how how do you navigate that are how how how do you navigate that Jason yeah that's a great question I Jason yeah that's a great question I Jason yeah that's a great question I mean it uh it I I spend a lot of time in mean it uh it I I spend a lot of time in mean it uh it I I spend a lot of time in this space as a matter of fact because I this space as a matter of fact because I this space as a matter of fact because I get to head up our our get to head up our our get to head up our our website build division so we churches website build division so we churches website build division so we churches hire us to build their website and um I hire us to build their website and um I hire us to build their website and um I do a lot of the coaching and literally do a lot of the coaching and literally do a lot of the coaching and literally this morning I'm on with my friend this morning I'm on with my friend this morning I'm on with my friend Mariah and John and we were talking Mariah and John and we were talking Mariah and John and we were talking about how do you how do you say the about how do you how do you say the about how do you how do you say the right words to connect with your target right words to connect with your target right words to connect with your target audience yet not you know uh water down audience yet not you know uh water down audience yet not you know uh water down or or misinform them on what the what or or misinform them on what the what or or misinform them on what the what the church is trying to be so for for the church is trying to be so for for the church is trying to be so for for example we know our job and our goal is example we know our job and our goal is example we know our job and our goal is to go and and spread the gospel to All to go and and spread the gospel to All to go and and spread the gospel to All Nations right that we've been commanded Nations right that we've been commanded Nations right that we've been commanded by Jesus go do this right but you don't by Jesus go do this right but you don't by Jesus go do this right but you don't really want to say that on the homepage really want to say that on the homepage really want to say that on the homepage of your website because people that are of your website because people that are of your website because people that are unchurched or dechurched have no idea unchurched or dechurched have no idea unchurched or dechurched have no idea what you're talking about what do you what you're talking about what do you what you're talking about what do you mean make disciples I don't even know mean make disciples I don't even know mean make disciples I don't even know that's that's not common language for that's that's not common language for that's that's not common language for them so you have to be somewhat creative them so you have to be somewhat creative them so you have to be somewhat creative and artistic on how you how you talk so and artistic on how you how you talk so and artistic on how you how you talk so an exercise I'll go through is I'll say an exercise I'll go through is I'll say an exercise I'll go through is I'll say well tell me who your target audience is well tell me who your target audience is well tell me who your target audience is and I don't want to hear well people are and I don't want to hear well people are and I don't want to hear well people are Target of course people are your target Target of course people are your target Target of course people are your target audience I hope it's not like cows or

audience I hope it's not like cows or audience I hope it's not like cows or monkeys or something you know it's monkeys or something you know it's monkeys or something you know it's people but more specifically who and it people but more specifically who and it people but more specifically who and it all depends on where you are in the all depends on where you are in the all depends on where you are in the country if you're in you know Orange country if you're in you know Orange country if you're in you know Orange County California that's a different County California that's a different County California that's a different clientele of people you're trying to clientele of people you're trying to clientele of people you're trying to reach than you know Iowa where I grew up reach than you know Iowa where I grew up reach than you know Iowa where I grew up or Florida or the Northeast you have to or Florida or the Northeast you have to or Florida or the Northeast you have to understand exactly who your target understand exactly who your target understand exactly who your target audience and here's a here's a great way audience and here's a here's a great way audience and here's a here's a great way to know who that is who's sitting in to know who that is who's sitting in to know who that is who's sitting in your congregation right now because your your congregation right now because your your congregation right now because your your target audience in int maybe your target audience in int maybe your target audience in int maybe intentionally or unintentionally is who intentionally or unintentionally is who intentionally or unintentionally is who is sitting in your in your congregation is sitting in your in your congregation is sitting in your in your congregation so I'll ask the question I'll say well so I'll ask the question I'll say well so I'll ask the question I'll say well give me be honest give me the average give me be honest give me the average give me be honest give me the average age and I'll hear you know it's probably age and I'll hear you know it's probably age and I'll hear you know it's probably about 53 year olds which means means about 53 year olds which means means about 53 year olds which means means they might be empty nesters or they're they might be empty nesters or they're they might be empty nesters or they're almost empty nesters you know they're almost empty nesters you know they're almost empty nesters you know they're probably couples they're doing well in probably couples they're doing well in probably couples they're doing well in life you know they're not at retirement life you know they're not at retirement life you know they're not at retirement age but they're well in their ears age but they're well in their ears age but they're well in their ears somebody like me somebody like you I'll somebody like me somebody like you I'll somebody like me somebody like you I'll say okay well then why are you trying to say okay well then why are you trying to say okay well then why are you trying to reach a 25y old you know tell me why are reach a 25y old you know tell me why are reach a 25y old you know tell me why are you trying to reach a 25y old are you you trying to reach a 25y old are you you trying to reach a 25y old are you doing anything that's gonna actually doing anything that's gonna actually doing anything that's gonna actually connect that person so you never want to connect that person so you never want to connect that person so you never want to bait and switch so as you're as you're bait and switch so as you're as you're bait and switch so as you're as you're trying to figure out how do you trying to figure out how do you trying to figure out how do you Wordsmith things that's going to conect Wordsmith things that's going to conect Wordsmith things that's going to conect connect to that unchurch dechurch person connect to that unchurch dechurch person connect to that unchurch dechurch person you don't want to risk alienating the you don't want to risk alienating the you don't want to risk alienating the people that are in your church and you people that are in your church and you people that are in your church and you certainly don't want to risk you know uh certainly don't want to risk you know uh certainly don't want to risk you know uh watering down or changing the message

watering down or changing the message watering down or changing the message but you have to change language language but you have to change language language but you have to change language language is everything and so it doesn't matter is everything and so it doesn't matter is everything and so it doesn't matter what digital tool you're using social what digital tool you're using social what digital tool you're using social media your website or Google business media your website or Google business media your website or Google business profile you want to be true to you who profile you want to be true to you who profile you want to be true to you who you are yet if you are trying to reach a you are yet if you are trying to reach a you are yet if you are trying to reach a younger younger generation then you got younger younger generation then you got younger younger generation then you got to ask yourself guys are we doing to ask yourself guys are we doing to ask yourself guys are we doing Ministry for younger people do we Ministry for younger people do we Ministry for younger people do we actually have stuff for them so as actually have stuff for them so as actually have stuff for them so as comm's teams you know we can easily bait comm's teams you know we can easily bait comm's teams you know we can easily bait and switch something got to be careful and switch something got to be careful and switch something got to be careful with that because I want consistency and with that because I want consistency and with that because I want consistency and this is a probably my last point we can this is a probably my last point we can this is a probably my last point we can I'll turn over to you Bart I want I want I'll turn over to you Bart I want I want I'll turn over to you Bart I want I want consistency I want to see if I go to consistency I want to see if I go to consistency I want to see if I go to your Google business profile if I check your Google business profile if I check your Google business profile if I check out your socials if I go to your website out your socials if I go to your website out your socials if I go to your website and then I come in person is there and then I come in person is there and then I come in person is there continuity to what I'm experiencing continuity to what I'm experiencing continuity to what I'm experiencing because no doubt people are going to because no doubt people are going to because no doubt people are going to check you out if they're thinking about check you out if they're thinking about check you out if they're thinking about going to your church and then they're going to your church and then they're going to your church and then they're going to watch for a while if they then going to watch for a while if they then going to watch for a while if they then walk through the doors and go whoa this walk through the doors and go whoa this walk through the doors and go whoa this is not at all what I've been experienced is not at all what I've been experienced is not at all what I've been experienced digitally you missed it you want to have digitally you missed it you want to have digitally you missed it you want to have continuity and in continuity and in continuity and in consistency did I answer your question consistency did I answer your question consistency did I answer your question yeah yeah I think so I think that's yeah yeah I think so I think that's yeah yeah I think so I think that's really good I think you have you live in really good I think you have you live in really good I think you have you live in this space all the time as you mentioned this space all the time as you mentioned this space all the time as you mentioned because you're you're helping churches because you're you're helping churches because you're you're helping churches write their ad copy or their website write their ad copy or their website write their ad copy or their website copy and when they're writing their copy and when they're writing their copy and when they're writing their website copy we're trying to help them website copy we're trying to help them website copy we're trying to help them connect to an audience that doesn't yet connect to an audience that doesn't yet connect to an audience that doesn't yet know them and that doesn't yet follow know them and that doesn't yet follow know them and that doesn't yet follow Jesus so I'll I'll I'll share it like Jesus so I'll I'll I'll share it like Jesus so I'll I'll I'll share it like this I'll try to be brief I think that this I'll try to be brief I think that this I'll try to be brief I think that every church needs to go through the every church needs to go through the every church needs to go through the exercise of placing themselves as exercise of placing themselves as exercise of placing themselves as missionaries in their culture so if if

missionaries in their culture so if if missionaries in their culture so if if you were going to go on a mission trip you were going to go on a mission trip you were going to go on a mission trip into a foreign field where the culture into a foreign field where the culture into a foreign field where the culture is different and the language is is different and the language is is different and the language is different you would need to do both some different you would need to do both some different you would need to do both some language and some cultural training language and some cultural training language and some cultural training before you go uh you will also likely go before you go uh you will also likely go before you go uh you will also likely go with a translator someone who will help with a translator someone who will help with a translator someone who will help you contextualize the things that you're you contextualize the things that you're you contextualize the things that you're trying to communicate to the people that trying to communicate to the people that trying to communicate to the people that you're trying to communicate to they you're trying to communicate to they you're trying to communicate to they will also help you navigate social will also help you navigate social will also help you navigate social nuances so that you don't step in it nuances so that you don't step in it nuances so that you don't step in it while you're in that foreign culture and while you're in that foreign culture and while you're in that foreign culture and we do I you know I had friends that went we do I you know I had friends that went we do I you know I had friends that went on a mission trip years ago to a country on a mission trip years ago to a country on a mission trip years ago to a country that was predominantly Hindu and one of that was predominantly Hindu and one of that was predominantly Hindu and one of the things that they came back and and the things that they came back and and the things that they came back and and and shared was that in the Hindu and shared was that in the Hindu and shared was that in the Hindu cultures they believe in many many cultures they believe in many many cultures they believe in many many spirits and they do all kinds of things spirits and they do all kinds of things spirits and they do all kinds of things to worship and appease many many spirits to worship and appease many many spirits to worship and appease many many spirits and so instead of leading with a and so instead of leading with a and so instead of leading with a conversation about Jesus in those conversation about Jesus in those conversation about Jesus in those cultures they LED with conversations cultures they LED with conversations cultures they LED with conversations about the holy spirit because these about the holy spirit because these about the holy spirit because these people live in a culture in which there people live in a culture in which there people live in a culture in which there are all kinds of spirits and they're are all kinds of spirits and they're are all kinds of spirits and they're constantly trying to appease spirits constantly trying to appease spirits constantly trying to appease spirits that they think are angry or you know that they think are angry or you know that they think are angry or you know there's good spirits bad spirits you can there's good spirits bad spirits you can there's good spirits bad spirits you can introduce them to a holy spirit now the introduce them to a holy spirit now the introduce them to a holy spirit now the conversation about Jesus is going to conversation about Jesus is going to conversation about Jesus is going to come up at some point in that come up at some point in that come up at some point in that conversation but you're getting their conversation but you're getting their conversation but you're getting their attention with a conversation about attention with a conversation about attention with a conversation about something that is already super relevant something that is already super relevant something that is already super relevant for them in that culture similarly in for them in that culture similarly in for them in that culture similarly in our North American culture our North American culture our North American culture we have to understand what the the the we have to understand what the the the we have to understand what the the the needs the wants the hurts the Hang-Ups needs the wants the hurts the Hang-Ups needs the wants the hurts the Hang-Ups are for the people that God has called are for the people that God has called are for the people that God has called us to reach and we have to figure out us to reach and we have to figure out us to reach and we have to figure out how to deliver our messaging in a way how to deliver our messaging in a way how to deliver our messaging in a way that gets their attention nobody who's

that gets their attention nobody who's that gets their attention nobody who's far from God I'm gonna I I'll say nobody far from God I'm gonna I I'll say nobody far from God I'm gonna I I'll say nobody I'll just go on a limb and say nobody I'll just go on a limb and say nobody I'll just go on a limb and say nobody nobody who's far from God nobody who nobody who's far from God nobody who nobody who's far from God nobody who doesn't follow Jesus gets up on any day doesn't follow Jesus gets up on any day doesn't follow Jesus gets up on any day and goes H I wonder who I should become and goes H I wonder who I should become and goes H I wonder who I should become a disciple of today oh we've got the a disciple of today oh we've got the a disciple of today oh we've got the answer you should be a disciple of Jesus answer you should be a disciple of Jesus answer you should be a disciple of Jesus well of course that's where we want to well of course that's where we want to well of course that's where we want to lead people we want all people who are lead people we want all people who are lead people we want all people who are not saved to come into a saving not saved to come into a saving not saved to come into a saving relationship with God through Jesus relationship with God through Jesus relationship with God through Jesus Christ the the Risen Savior that's what Christ the the Risen Savior that's what Christ the the Risen Savior that's what we want but we have to figure out what we want but we have to figure out what we want but we have to figure out what the culture that we're trying to reach the culture that we're trying to reach the culture that we're trying to reach is really living in what people are is really living in what people are is really living in what people are wrestling with and we need to take our wrestling with and we need to take our wrestling with and we need to take our language and shift it in a way that language and shift it in a way that language and shift it in a way that makes sense and connects with them I makes sense and connects with them I makes sense and connects with them I would say this very very short I'll wrap would say this very very short I'll wrap would say this very very short I'll wrap this up go through an exercise bring a this up go through an exercise bring a this up go through an exercise bring a group of people into a room with a big group of people into a room with a big group of people into a room with a big dry erase for and make a list of all the dry erase for and make a list of all the dry erase for and make a list of all the most commonly used phrases that you hear most commonly used phrases that you hear most commonly used phrases that you hear in your church sermons worship in your church sermons worship in your church sermons worship Ministries what are the phrases what's Ministries what are the phrases what's Ministries what are the phrases what's the language that we tend to use in this the language that we tend to use in this the language that we tend to use in this church then bring some people in who you church then bring some people in who you church then bring some people in who you think have a really good finger on the think have a really good finger on the think have a really good finger on the pulse of the culture that you're trying pulse of the culture that you're trying pulse of the culture that you're trying to reach and ask them to help you to reach and ask them to help you to reach and ask them to help you rephrase those things in a way that will rephrase those things in a way that will rephrase those things in a way that will make sense to the audience that you're make sense to the audience that you're make sense to the audience that you're trying to reach go through that exercise trying to reach go through that exercise trying to reach go through that exercise uh sometimes those people who I I I'll uh sometimes those people who I I I'll uh sometimes those people who I I I'll just simply call them translators they just simply call them translators they just simply call them translators they are the translator leaders in your are the translator leaders in your are the translator leaders in your church who take the messaging and the church who take the messaging and the church who take the messaging and the the mission that you're trying to the mission that you're trying to the mission that you're trying to accomplish and help you contextualize it accomplish and help you contextualize it accomplish and help you contextualize it to the audience that you're trying to to the audience that you're trying to to the audience that you're trying to reach so that's all I got to say about reach so that's all I got to say about reach so that's all I got to say about that oh gosh okay one more just response that oh gosh okay one more just response that oh gosh okay one more just response I I I often will do the same thing

I I I often will do the same thing I I I often will do the same thing because you're not trying to reach because you're not trying to reach because you're not trying to reach everybody you can't you know you're everybody you can't you know you're everybody you can't you know you're you're trying to reach that audience you're trying to reach that audience you're trying to reach that audience that you just know we got to go after that you just know we got to go after that you just know we got to go after those people whatever whatever that those people whatever whatever that those people whatever whatever that looks like I will also say hey do this looks like I will also say hey do this looks like I will also say hey do this do this inspirational exercise what are do this inspirational exercise what are do this inspirational exercise what are those phrases that are said in the those phrases that are said in the those phrases that are said in the Pulpit what are those phrases that are Pulpit what are those phrases that are Pulpit what are those phrases that are said on the stage for the host or you said on the stage for the host or you said on the stage for the host or you know in the lobbies or in the bathrooms know in the lobbies or in the bathrooms know in the lobbies or in the bathrooms you got pictures everywhere what are you got pictures everywhere what are you got pictures everywhere what are those phrases do because that's what you those phrases do because that's what you those phrases do because that's what you that's that's that's reality that's what's communicated when reality that's what's communicated when reality that's what's communicated when they're sitting in the room and they're they're sitting in the room and they're they're sitting in the room and they're on your campus my question to them is on your campus my question to them is on your campus my question to them is does that relate to that unchurched does that relate to that unchurched does that relate to that unchurched dechurched person that you're trying to dechurched person that you're trying to dechurched person that you're trying to reach and if and if so awesome if not reach and if and if so awesome if not reach and if and if so awesome if not maybe think about changing your language maybe think about changing your language maybe think about changing your language on your point go find that on your point go find that on your point go find that language and now you're going to be able language and now you're going to be able language and now you're going to be able to tie it all together and so it kind of to tie it all together and so it kind of to tie it all together and so it kind of becomes a bigger exercise than just a becomes a bigger exercise than just a becomes a bigger exercise than just a website build right or just what we put website build right or just what we put website build right or just what we put on socials this is a bigger exercise you on socials this is a bigger exercise you on socials this is a bigger exercise you got to you got to bring in your leaders got to you got to bring in your leaders got to you got to bring in your leaders you got to bring your lead Pastor in the you got to bring your lead Pastor in the you got to bring your lead Pastor in the conversation okay good all right let's conversation okay good all right let's conversation okay good all right let's move on because I I I could go an hour move on because I I I could go an hour move on because I I I could go an hour with this stuff I love it and if you with this stuff I love it and if you with this stuff I love it and if you want to connect with me you know okay want to connect with me you know okay want to connect with me you know okay try and we'll maybe have an hour try and we'll maybe have an hour try and we'll maybe have an hour conversation on it uh but okay let me conversation on it uh but okay let me conversation on it uh but okay let me ask you this all right ask you this all right ask you this all right okay is online and I haven't I haven't okay is online and I haven't I haven't okay is online and I haven't I haven't even studied this yet so I is online even studied this yet so I is online even studied this yet so I is online marketing essential ual for our church marketing essential ual for our church marketing essential ual for our church to grow and if so how can we manage it to grow and if so how can we manage it to grow and if so how can we manage it effectively oh there's two questions effectively oh there's two questions effectively oh there's two questions there okay right let me say it again so there okay right let me say it again so there okay right let me say it again so everybody hears it is online marketing everybody hears it is online marketing everybody hears it is online marketing essential for our church to grow we need

essential for our church to grow we need essential for our church to grow we need online marketing to grow our church and online marketing to grow our church and online marketing to grow our church and if so how can we manage it if so how can we manage it if so how can we manage it effectively okay uh I'm going to answer effectively okay uh I'm going to answer effectively okay uh I'm going to answer this question by saying no absolutely this question by saying no absolutely this question by saying no absolutely not um online marketing is not essential not um online marketing is not essential not um online marketing is not essential for your church to grow the church was for your church to grow the church was for your church to grow the church was growing for almost two Millennia there growing for almost two Millennia there growing for almost two Millennia there was ever any such thing as online was ever any such thing as online was ever any such thing as online marketing so I think we would be foolish marketing so I think we would be foolish marketing so I think we would be foolish to sit here and say that it's a to sit here and say that it's a to sit here and say that it's a necessary thing or an essential thing necessary thing or an essential thing necessary thing or an essential thing for churches to grow that being said for churches to grow that being said for churches to grow that being said it's 2024 and we have a tool at our it's 2024 and we have a tool at our it's 2024 and we have a tool at our disposal that Generations prior did not disposal that Generations prior did not disposal that Generations prior did not have at their disposal and therefore I have at their disposal and therefore I have at their disposal and therefore I think that if if we're if we're not think that if if we're if we're not think that if if we're if we're not implementing an online marketing or a implementing an online marketing or a implementing an online marketing or a digital Outreach strategy in our digital Outreach strategy in our digital Outreach strategy in our overarching Outreach plan I think we're overarching Outreach plan I think we're overarching Outreach plan I think we're missing out on an opportunity and we're missing out on an opportunity and we're missing out on an opportunity and we're missing out on the use of tools that we missing out on the use of tools that we missing out on the use of tools that we are blessed to have and so you know I are blessed to have and so you know I are blessed to have and so you know I mean obviously we are a company called mean obviously we are a company called mean obviously we are a company called missional marketing and our goal is to missional marketing and our goal is to missional marketing and our goal is to help churches leverage their digital help churches leverage their digital help churches leverage their digital platforms to reach more people online we platforms to reach more people online we platforms to reach more people online we believe that there is a mission field believe that there is a mission field believe that there is a mission field out there we believe that there is a out there we believe that there is a out there we believe that there is a mission field online uh I am a very very mission field online uh I am a very very mission field online uh I am a very very hard core advocate for moving people hard core advocate for moving people hard core advocate for moving people from the digital space into from the digital space into from the digital space into incarnational I personally want my incarnational I personally want my incarnational I personally want my churches that I'm coaching that I'm churches that I'm coaching that I'm churches that I'm coaching that I'm working with to open the front door with working with to open the front door with working with to open the front door with the digital but really move people the digital but really move people the digital but really move people towards an in-person incarnational towards an in-person incarnational towards an in-person incarnational experience that's that's my own personal

experience that's that's my own personal experience that's that's my own personal agenda there but I I don't think it's agenda there but I I don't think it's agenda there but I I don't think it's essential but I think it's a missed essential but I think it's a missed essential but I think it's a missed opportunity if you're not taking opportunity if you're not taking opportunity if you're not taking advantage of it now how can you manage advantage of it now how can you manage advantage of it now how can you manage it effectively uh I'm going to be really it effectively uh I'm going to be really it effectively uh I'm going to be really short on this and I'll let you RI on short on this and I'll let you RI on short on this and I'll let you RI on this a little bit I think that number this a little bit I think that number this a little bit I think that number one you have to evaluate um what tools one you have to evaluate um what tools one you have to evaluate um what tools you think you can manage most you think you can manage most you think you can manage most consistently and you have to determine consistently and you have to determine consistently and you have to determine what budget you can allocate towards what budget you can allocate towards what budget you can allocate towards using the tools that you think you can using the tools that you think you can using the tools that you think you can utilize most consistently because I utilize most consistently because I utilize most consistently because I think in digital marketing online think in digital marketing online think in digital marketing online marketing consistency is the most marketing consistency is the most marketing consistency is the most important thing we're not looking for a important thing we're not looking for a important thing we're not looking for a flash in the pan you cannot throw $5,000 flash in the pan you cannot throw $5,000 flash in the pan you cannot throw $5,000 at your Christmas Eve service and not at your Christmas Eve service and not at your Christmas Eve service and not Market or promote anything else all year Market or promote anything else all year Market or promote anything else all year long and expect that to make a long and expect that to make a long and expect that to make a difference right you do need to come up difference right you do need to come up difference right you do need to come up with a holistic plan that works with the with a holistic plan that works with the with a holistic plan that works with the life cycle of your church that you can life cycle of your church that you can life cycle of your church that you can allocate budget and financial resources allocate budget and financial resources allocate budget and financial resources to and also platforms that you can to and also platforms that you can to and also platforms that you can consistently manage so that you can be consistently manage so that you can be consistently manage so that you can be more consistent online and I would say more consistent online and I would say more consistent online and I would say that that's to me consistency is the key that that's to me consistency is the key that that's to me consistency is the key and I'll I'll leave that at that and let and I'll I'll leave that at that and let and I'll I'll leave that at that and let you answer that I got two I got two you answer that I got two I got two you answer that I got two I got two points pie charts and thank points pie charts and thank points pie charts and thank yous you ready okay I what's P the pie yous you ready okay I what's P the pie yous you ready okay I what's P the pie chart okay everybody who's sitting in chart okay everybody who's sitting in chart okay everybody who's sitting in your seat at your church came to you your seat at your church came to you your seat at your church came to you somehow inside of a pie chart okay they somehow inside of a pie chart okay they somehow inside of a pie chart okay they either drove by the campus they came to either drove by the campus they came to either drove by the campus they came to an event they are invited by a friend um

an event they are invited by a friend um an event they are invited by a friend um they saw some other traditional thing they saw some other traditional thing they saw some other traditional thing going on right um or they found you going on right um or they found you going on right um or they found you digitally there's probably some more but digitally there's probably some more but digitally there's probably some more but you get my point there's a pie chart of you get my point there's a pie chart of you get my point there's a pie chart of everybody who's sitting your seat Falls everybody who's sitting your seat Falls everybody who's sitting your seat Falls in some pie chart so my point when I in some pie chart so my point when I in some pie chart so my point when I talk to churches about this I go how big talk to churches about this I go how big talk to churches about this I go how big is your digital slice of the pie how big is your digital slice of the pie how big is your digital slice of the pie how big because that thing can be massive it because that thing can be massive it because that thing can be massive it might be sther sliver or it could be might be sther sliver or it could be might be sther sliver or it could be huge do you need it no because the huge do you need it no because the huge do you need it no because the gospel will continue to grow like you gospel will continue to grow like you gospel will continue to grow like you said we've been doing it for so long but said we've been doing it for so long but said we've been doing it for so long but people I don't know about you but I people I don't know about you but I people I don't know about you but I never leave home without this and I'm never leave home without this and I'm never leave home without this and I'm holding my mob phone nobody leaves home holding my mob phone nobody leaves home holding my mob phone nobody leaves home without their phone so people are without their phone so people are without their phone so people are reachable so the pie chart thing I just reachable so the pie chart thing I just reachable so the pie chart thing I just always want to talk about that because always want to talk about that because always want to talk about that because you have to you have to you have to recognize uh how how big is that for our recognize uh how how big is that for our recognize uh how how big is that for our church okay that's the first thing pie church okay that's the first thing pie church okay that's the first thing pie charts thank you thank you to Google and charts thank you thank you to Google and charts thank you thank you to Google and Facebook and here's why when I 20 years Facebook and here's why when I 20 years Facebook and here's why when I 20 years ago and and longer we would always say ago and and longer we would always say ago and and longer we would always say this everybody would say this man the this everybody would say this man the this everybody would say this man the church is so far behind dot dot dot church is so far behind dot dot dot church is so far behind dot dot dot we're so far behind in everything dot we're so far behind in everything dot we're so far behind in everything dot dot we're the last to catch up dot dot dot we're the last to catch up dot dot dot we're the last to catch up dot dot dot dot but we have the greatest message dot dot but we have the greatest message dot dot but we have the greatest message anybody will ever hear in their life anybody will ever hear in their life anybody will ever hear in their life right remember those days well thank you right remember those days well thank you right remember those days well thank you to companies like Google and Facebook to companies like Google and Facebook to companies like Google and Facebook because the church is a small business because the church is a small business because the church is a small business just like everybody else and Google and just like everybody else and Google and just like everybody else and Google and Facebook said you know what we're not Facebook said you know what we're not Facebook said you know what we're not going to allow like the Home Depot and going to allow like the Home Depot and going to allow like the Home Depot and the Lowe's to just dominate Google and

the Lowe's to just dominate Google and the Lowe's to just dominate Google and the hardware we're gonna allow anybody the hardware we're gonna allow anybody the hardware we're gonna allow anybody to show up and you know if you follow to show up and you know if you follow to show up and you know if you follow the rules you can get in that local pack the rules you can get in that local pack the rules you can get in that local pack you can follow up so the little guy has you can follow up so the little guy has you can follow up so the little guy has a has a Fighting Chance well guess what a has a Fighting Chance well guess what a has a Fighting Chance well guess what thank you to Google and Facebook because thank you to Google and Facebook because thank you to Google and Facebook because they've given the churches a fighting they've given the churches a fighting they've given the churches a fighting chance to show up with everybody else chance to show up with everybody else chance to show up with everybody else and so you imagine imagine us going you and so you imagine imagine us going you and so you imagine imagine us going you know I like that YouTube thing but no we know I like that YouTube thing but no we know I like that YouTube thing but no we don't want to use YouTube well are you don't want to use YouTube well are you don't want to use YouTube well are you kidding me you can literally now do kidding me you can literally now do kidding me you can literally now do anything in YouTube and be just as anything in YouTube and be just as anything in YouTube and be just as competitive as a monster company the competitive as a monster company the competitive as a monster company the rules are the same rules are the same rules are the same you just got to stay up to speed and you just got to stay up to speed and you just got to stay up to speed and actually get up to speed with what's actually get up to speed with what's actually get up to speed with what's going on and I see a lot of churches going on and I see a lot of churches going on and I see a lot of churches moving that way so I don't think we can moving that way so I don't think we can moving that way so I don't think we can well I'll say this The Big C Church well I'll say this The Big C Church well I'll say this The Big C Church can't say anymore well we're just so far can't say anymore well we're just so far can't say anymore well we're just so far behind the curve because of money and behind the curve because of money and behind the curve because of money and because no not anymore not anymore so uh because no not anymore not anymore so uh because no not anymore not anymore so uh it's because we're lazy so do do we need it's because we're lazy so do do we need it's because we're lazy so do do we need it to grow well no but boy that'd be it to grow well no but boy that'd be it to grow well no but boy that'd be that'd be foolish to not to not utilize that'd be foolish to not to not utilize that'd be foolish to not to not utilize the tools that God's given us to to move the tools that God's given us to to move the tools that God's given us to to move the needle to connect with people who the needle to connect with people who the needle to connect with people who need to hear the best message they'll need to hear the best message they'll need to hear the best message they'll ever hear in their ever hear in their ever hear in their life okay I I I'll let the mic drop on life okay I I I'll let the mic drop on life okay I I I'll let the mic drop on that just a little bit that's good Jason that just a little bit that's good Jason that just a little bit that's good Jason good okay hey we have time for one more good okay hey we have time for one more good okay hey we have time for one more question and I'm gonna ask you a question and I'm gonna ask you a question and I'm gonna ask you a question you mentioned uh you mentioned question you mentioned uh you mentioned question you mentioned uh you mentioned Mariah early this is earlier this is Mariah early this is earlier this is Mariah early this is earlier this is this is actually a question that that this is actually a question that that this is actually a question that that she sent into us thank you all right she sent into us thank you all right she sent into us thank you all right here's here's the question what is the

here's here's the question what is the here's here's the question what is the best way to staff our Communications best way to staff our Communications best way to staff our Communications team what are the mus haves what's the team what are the mus haves what's the team what are the mus haves what's the best way to staff our communication team best way to staff our communication team best way to staff our communication team what are the mus what are the mus what are the mus haves wow well thanks Mariah that's a I haves wow well thanks Mariah that's a I haves wow well thanks Mariah that's a I mean it all I mean it's so much goes to mean it all I mean it's so much goes to mean it all I mean it's so much goes to my mind when I think about that my mind when I think about that my mind when I think about that obviously like budgets like staff obviously like budgets like staff obviously like budgets like staff budgets how much do we have to hire budgets how much do we have to hire budgets how much do we have to hire people um volunteers how many talented people um volunteers how many talented people um volunteers how many talented people will give up their time you know people will give up their time you know people will give up their time you know so you kind of have to have that so you kind of have to have that so you kind of have to have that conversation to figure out you know what conversation to figure out you know what conversation to figure out you know what are the resources available to us and are the resources available to us and are the resources available to us and then you got to have the conversation then you got to have the conversation then you got to have the conversation about well what do we keep internally do about well what do we keep internally do about well what do we keep internally do you either use a staff person or you either use a staff person or you either use a staff person or volunteer versus what do we Outsource to volunteer versus what do we Outsource to volunteer versus what do we Outsource to a vendor like us you know people then a vendor like us you know people then a vendor like us you know people then you know hire us for stuff but I would you know hire us for stuff but I would you know hire us for stuff but I would say that that must have would be a d say that that must have would be a d say that that must have would be a d somebody who has ownership and in a a we somebody who has ownership and in a a we somebody who has ownership and in a a we call them a com director or they may call them a com director or they may call them a com director or they may wear lots of hats but one of them is wear lots of hats but one of them is wear lots of hats but one of them is they're the they're the leader so the it they're the they're the leader so the it they're the they're the leader so the it starts with them when it comes to how we starts with them when it comes to how we starts with them when it comes to how we communicate internally and externally communicate internally and externally communicate internally and externally and and all the different communication and and all the different communication and and all the different communication channels and all that kind of stuff so channels and all that kind of stuff so channels and all that kind of stuff so you got to have a somebody who will own you got to have a somebody who will own you got to have a somebody who will own it okay and and typically um that's it okay and and typically um that's it okay and and typically um that's that's somebody who has some experience that's somebody who has some experience that's somebody who has some experience or at least they're hungry in that space or at least they're hungry in that space or at least they're hungry in that space um you won't get a lot you won't get um you won't get a lot you won't get um you won't get a lot you won't get very far if you have somebody that wears very far if you have somebody that wears very far if you have somebody that wears like three different hats and one of like three different hats and one of like three different hats and one of them is comms and they they they only them is comms and they they they only them is comms and they they they only spend a few hours a week on that because spend a few hours a week on that because spend a few hours a week on that because they have worship or they have student they have worship or they have student they have worship or they have student responsibilities it it just gets really responsibilities it it just gets really responsibilities it it just gets really difficult so I would say a com director

difficult so I would say a com director difficult so I would say a com director so some kind of a director would be the so some kind of a director would be the so some kind of a director would be the number one thing beyond that it's really number one thing beyond that it's really number one thing beyond that it's really really really smart to find somebody really really smart to find somebody really really smart to find somebody who's really good in social media you who's really good in social media you who's really good in social media you know because if you're pretty good in know because if you're pretty good in know because if you're pretty good in social media chances are you're you're social media chances are you're you're social media chances are you're you're you're digitally a little savvy so you you're digitally a little savvy so you you're digitally a little savvy so you could probably also own a little bit of could probably also own a little bit of could probably also own a little bit of the YouTube you could probably also own the YouTube you could probably also own the YouTube you could probably also own a little bit of your website but website a little bit of your website but website a little bit of your website but website could also fall under it so I would I could also fall under it so I would I could also fall under it so I would I mean that I would hire a social media mean that I would hire a social media mean that I would hire a social media person full-time and and try to give person full-time and and try to give person full-time and and try to give them you know several several things them you know several several things them you know several several things maybe photography also they own not that maybe photography also they own not that maybe photography also they own not that they can't go get volunteers but at they can't go get volunteers but at they can't go get volunteers but at least it's going to fall under them least it's going to fall under them least it's going to fall under them beyond that say some kind of a designer beyond that say some kind of a designer beyond that say some kind of a designer you you you got to have somebody who can you you you got to have somebody who can you you you got to have somebody who can design well and they don't have to design well and they don't have to design well and they don't have to necessarily do web and print but you necessarily do web and print but you necessarily do web and print but you know you got to have or when I say print know you got to have or when I say print know you got to have or when I say print more like you know sermon series and more like you know sermon series and more like you know sermon series and things like that're on on slides or things like that're on on slides or things like that're on on slides or gonna go on screen or maybe print but gonna go on screen or maybe print but gonna go on screen or maybe print but it's it's ideal to have a designer on it's it's ideal to have a designer on it's it's ideal to have a designer on your team and if you can find a talented your team and if you can find a talented your team and if you can find a talented person who also does video that's really person who also does video that's really person who also does video that's really really good I find this a lot in really good I find this a lot in really good I find this a lot in churches as they start to grow their churches as they start to grow their churches as they start to grow their team team team this is just a common thing people get this is just a common thing people get this is just a common thing people get trained up and guess what they do they trained up and guess what they do they trained up and guess what they do they leave and go chase more money and you leave and go chase more money and you leave and go chase more money and you can't blame them right because a church can't blame them right because a church can't blame them right because a church is notorious for not paying as much as is notorious for not paying as much as is notorious for not paying as much as like the company down the road that'll like the company down the road that'll like the company down the road that'll pay them twice and give them all kinds pay them twice and give them all kinds pay them twice and give them all kinds of benefits and that's just the reality of benefits and that's just the reality of benefits and that's just the reality of it so you have to really balance that of it so you have to really balance that of it so you have to really balance that and get really talented people and take and get really talented people and take and get really talented people and take care of your people and that's that's care of your people and that's that's care of your people and that's that's the first thing and the second thing is

the first thing and the second thing is the first thing and the second thing is um challenging them really challenging um challenging them really challenging um challenging them really challenging them because people that are in that them because people that are in that them because people that are in that creative space especi because creative space especi because creative space especi because Communications is more of the creative Communications is more of the creative Communications is more of the creative space they want to be challenged and and space they want to be challenged and and space they want to be challenged and and you don't want to be stagnant you don't you don't want to be stagnant you don't you don't want to be stagnant you don't want to hold them like no you got to want to hold them like no you got to want to hold them like no you got to stay in these rails and just do this stay in these rails and just do this stay in these rails and just do this they will get bored I have seen it a they will get bored I have seen it a they will get bored I have seen it a bazillion times and so most times bazillion times and so most times bazillion times and so most times churches are calling me because well churches are calling me because well churches are calling me because well their designer chased money or they just their designer chased money or they just their designer chased money or they just they weren't being fulfilled in what they weren't being fulfilled in what they weren't being fulfilled in what God's given them as a as a gift and a God's given them as a as a gift and a God's given them as a as a gift and a talent so I would say com director's talent so I would say com director's talent so I would say com director's number one some type of social media number one some type of social media number one some type of social media person's number two graphic design and person's number two graphic design and person's number two graphic design and then it kind of goes from like what then it kind of goes from like what then it kind of goes from like what because you could Outsource website you because you could Outsource website you because you could Outsource website you can Outsource somewhat you can Outsource can Outsource somewhat you can Outsource can Outsource somewhat you can Outsource a little bit of video production you can a little bit of video production you can a little bit of video production you can Outsource you know SEO experts um Outsource you know SEO experts um Outsource you know SEO experts um copywriters you can find those of course copywriters you can find those of course copywriters you can find those of course AI is an amazing copywriter these days AI is an amazing copywriter these days AI is an amazing copywriter these days that's like your third or fourth person that's like your third or fourth person that's like your third or fourth person you can hire that don't have to hire you can hire that don't have to hire you can hire that don't have to hire them right so that's probably my answer them right so that's probably my answer them right so that's probably my answer uh just off the top of my head okay I uh just off the top of my head okay I uh just off the top of my head okay I think that's that's helpful I mean and think that's that's helpful I mean and think that's that's helpful I mean and you've led a church Communications team you've led a church Communications team you've led a church Communications team so you've got you know You' you've got so you've got you know You' you've got so you've got you know You' you've got that perspective I'll I'll speak to it a that perspective I'll I'll speak to it a that perspective I'll I'll speak to it a little bit differently I think the little bit differently I think the little bit differently I think the answer to the question is is certainly answer to the question is is certainly answer to the question is is certainly going to be impacted by the size of the going to be impacted by the size of the going to be impacted by the size of the church and the overarching goals for the church and the overarching goals for the church and the overarching goals for the communications team um because I I think communications team um because I I think communications team um because I I think that that's number one I think as a if that that's number one I think as a if that that's number one I think as a if I'm a if I were a communications I'm a if I were a communications I'm a if I were a communications director and I had a pastor or an director and I had a pastor or an director and I had a pastor or an executive Pastor that I reported to one executive Pastor that I reported to one executive Pastor that I reported to one of the things that I would want to work of the things that I would want to work of the things that I would want to work through with that leader is to help me

through with that leader is to help me through with that leader is to help me Define uh the wins and success for my Define uh the wins and success for my Define uh the wins and success for my department and my team so what are the department and my team so what are the department and my team so what are the things let's let's put it on a pie chart things let's let's put it on a pie chart things let's let's put it on a pie chart speaking of pie charts let's put it on a speaking of pie charts let's put it on a speaking of pie charts let's put it on a pie chart and and if if I have to divvy pie chart and and if if I have to divvy pie chart and and if if I have to divvy up my time and my responsibilities what up my time and my responsibilities what up my time and my responsibilities what are the things that are going to carry are the things that are going to carry are the things that are going to carry the most weight what are they going to the most weight what are they going to the most weight what are they going to be the big pieces of pie versus the be the big pieces of pie versus the be the big pieces of pie versus the smaller pieces of high that are going to smaller pieces of high that are going to smaller pieces of high that are going to help us organizationally move the needle help us organizationally move the needle help us organizationally move the needle with accomplishing our mission once I with accomplishing our mission once I with accomplishing our mission once I know what the key priorities and the know what the key priorities and the know what the key priorities and the expectations are for my leadership team expectations are for my leadership team expectations are for my leadership team if I'm the comm's director the next if I'm the comm's director the next if I'm the comm's director the next questions I'm going to ask are what are questions I'm going to ask are what are questions I'm going to ask are what are my core competencies that can help us my core competencies that can help us my core competencies that can help us accomplish these things yeah one of the accomplish these things yeah one of the accomplish these things yeah one of the things that I'm going to have to do things that I'm going to have to do things that I'm going to have to do versus things that I can get other versus things that I can get other versus things that I can get other people to do yeah one of the things that people to do yeah one of the things that people to do yeah one of the things that I'm actually gifted in and I also enjoy I'm actually gifted in and I also enjoy I'm actually gifted in and I also enjoy doing because what you don't want to do doing because what you don't want to do doing because what you don't want to do as comm's director is take every little as comm's director is take every little as comm's director is take every little thing that you actually love doing and thing that you actually love doing and thing that you actually love doing and push that off onto other people and find push that off onto other people and find push that off onto other people and find yourself left only doing things that you yourself left only doing things that you yourself left only doing things that you find to be stressful and anxiety Laden find to be stressful and anxiety Laden find to be stressful and anxiety Laden right so if there are some creative right so if there are some creative right so if there are some creative elements and some creative things that elements and some creative things that elements and some creative things that you as as a as a communicator are are you as as a as a communicator are are you as as a as a communicator are are good at maybe you're a good copywriter good at maybe you're a good copywriter good at maybe you're a good copywriter maybe you're a good video editor maybe maybe you're a good video editor maybe maybe you're a good video editor maybe you're a good graphic designer maybe you you're a good graphic designer maybe you you're a good graphic designer maybe you want to hold on to some of those things want to hold on to some of those things want to hold on to some of those things but I think there's a cautionary Tale in but I think there's a cautionary Tale in but I think there's a cautionary Tale in that as well I I remember when we had that as well I I remember when we had that as well I I remember when we had Jennifer sharp from Northwest Bible on Jennifer sharp from Northwest Bible on Jennifer sharp from Northwest Bible on our show one of the things that Jennifer our show one of the things that Jennifer our show one of the things that Jennifer talked about was you know she moved from talked about was you know she moved from talked about was you know she moved from being the graphic designer in the church being the graphic designer in the church being the graphic designer in the church to being the communications director one to being the communications director one to being the communications director one of the best moves that she made once she of the best moves that she made once she of the best moves that she made once she became the communications director was became the communications director was became the communications director was actually hiring a graphic designer even

actually hiring a graphic designer even actually hiring a graphic designer even though she's very very gifted at it and though she's very very gifted at it and though she's very very gifted at it and often times it was almost more efficient often times it was almost more efficient often times it was almost more efficient for her to just take the job and do it for her to just take the job and do it for her to just take the job and do it herself she realized that there were herself she realized that there were herself she realized that there were other responsibilities and other things other responsibilities and other things other responsibilities and other things that she needed to be doing that it just that she needed to be doing that it just that she needed to be doing that it just didn't make sense for her to be in the didn't make sense for her to be in the didn't make sense for her to be in the weeds doing the graphic design she weeds doing the graphic design she weeds doing the graphic design she needed to find somebody else on her team needed to find somebody else on her team needed to find somebody else on her team to do that and so whether you're to do that and so whether you're to do that and so whether you're Staffing with part-time people with Staffing with part-time people with Staffing with part-time people with full-time people with contractors you're full-time people with contractors you're full-time people with contractors you're Outsourcing it divy up that pie Outsourcing it divy up that pie Outsourcing it divy up that pie determine what your big responsibilities determine what your big responsibilities determine what your big responsibilities are your big you know do your are your big you know do your are your big you know do your deliverables and make sure that you're deliverables and make sure that you're deliverables and make sure that you're staffed well enough to deliver on those staffed well enough to deliver on those staffed well enough to deliver on those deliverables consistently and that deliverables consistently and that deliverables consistently and that you're meeting the expectations of your you're meeting the expectations of your you're meeting the expectations of your leadership team my final thought on this leadership team my final thought on this leadership team my final thought on this is and I've said this so many times in is and I've said this so many times in is and I've said this so many times in this podcast don't forget to look at this podcast don't forget to look at this podcast don't forget to look at your pool of Volunteers in your church your pool of Volunteers in your church your pool of Volunteers in your church one of my biggest pet peeves is the fact one of my biggest pet peeves is the fact one of my biggest pet peeves is the fact that Communications directors are often that Communications directors are often that Communications directors are often expected to do everything you don't expected to do everything you don't expected to do everything you don't expect your worship Pastor to play all expect your worship Pastor to play all expect your worship Pastor to play all of the instruments on Sunday you expect of the instruments on Sunday you expect of the instruments on Sunday you expect him to build a him or her to build a him to build a him or her to build a him to build a him or her to build a team of artists some of whom might be team of artists some of whom might be team of artists some of whom might be compensated some of whom are going to be compensated some of whom are going to be compensated some of whom are going to be volunteers I would say probably most of volunteers I would say probably most of volunteers I would say probably most of the time in most churches it's going to the time in most churches it's going to the time in most churches it's going to be volunteers and that's going to be one be volunteers and that's going to be one be volunteers and that's going to be one of his skill sets is recruiting inviting of his skill sets is recruiting inviting of his skill sets is recruiting inviting Discerning talent and putting people in Discerning talent and putting people in Discerning talent and putting people in places where they can help the worship places where they can help the worship places where they can help the worship team succeed as a communications team succeed as a communications team succeed as a communications director you're going to have to develop director you're going to have to develop director you're going to have to develop those same skills you're going to have those same skills you're going to have those same skills you're going to have to develop the skills of figuring out to develop the skills of figuring out to develop the skills of figuring out how you can identify people in your how you can identify people in your how you can identify people in your congregation who have gifts that will

congregation who have gifts that will congregation who have gifts that will help your team and put them in places help your team and put them in places help your team and put them in places where they can help your team win there where they can help your team win there where they can help your team win there are volunteers out there that can do it are volunteers out there that can do it are volunteers out there that can do it you're just going to have to uh be you're just going to have to uh be you're just going to have to uh be creative in identifying who those people creative in identifying who those people creative in identifying who those people are and and putting them um putting them are and and putting them um putting them are and and putting them um putting them to work I'll put I'll just add a bow to to work I'll put I'll just add a bow to to work I'll put I'll just add a bow to that um our friend Patrick lyion wrote a that um our friend Patrick lyion wrote a that um our friend Patrick lyion wrote a book called the six working book called the six working book called the six working Geniuses and the premise of that book is Geniuses and the premise of that book is Geniuses and the premise of that book is there's there's six working Geniuses you there's there's six working Geniuses you there's there's six working Geniuses you are gifted God gave you gifts of two of are gifted God gave you gifts of two of are gifted God gave you gifts of two of them then he gave you two working them then he gave you two working them then he gave you two working competencies and two working competencies and two working competencies and two working frustrations so if you take that frustrations so if you take that frustrations so if you take that assessment it's like 25 bucks you take assessment it's like 25 bucks you take assessment it's like 25 bucks you take that assessment you and your team you that assessment you and your team you that assessment you and your team you will quickly figure out what are your will quickly figure out what are your will quickly figure out what are your working Geniuses for me uh mind's wonder working Geniuses for me uh mind's wonder working Geniuses for me uh mind's wonder and invention so I spent all day just and invention so I spent all day just and invention so I spent all day just wondering and thinking and inventing my wondering and thinking and inventing my wondering and thinking and inventing my weaknesses are tenacity and I forget the weaknesses are tenacity and I forget the weaknesses are tenacity and I forget the other one meaning I'm not good at like other one meaning I'm not good at like other one meaning I'm not good at like checking list you're not tenacious checking list you're not tenacious checking list you're not tenacious enough to even know what you're I don't enough to even know what you're I don't enough to even know what you're I don't even care right and so if you had me be even care right and so if you had me be even care right and so if you had me be the project manager having to check the project manager having to check the project manager having to check boxes I would go nuts and I would quit boxes I would go nuts and I would quit boxes I would go nuts and I would quit right and so even though and your whole right and so even though and your whole right and so even though and your whole team and your whole team would end up team and your whole team would end up team and your whole team would end up being frustrated because we all be being frustrated because we all be being frustrated because we all be depending depending depending on before this book came even came out on before this book came even came out on before this book came even came out when I was a com director I'm like I when I was a com director I'm like I when I was a com director I'm like I need a project manager and I didn't need a project manager and I didn't need a project manager and I didn't mention that but I needed a project mention that but I needed a project mention that but I needed a project manager because I'm the worst guy to be manager because I'm the worst guy to be manager because I'm the worst guy to be managing projects my job is to create managing projects my job is to create managing projects my job is to create vision and Direction and creativity and vision and Direction and creativity and vision and Direction and creativity and do what I can know what I do best and I do what I can know what I do best and I do what I can know what I do best and I I loved loved Lov Lov my job because I loved loved Lov Lov my job because I loved loved Lov Lov my job because because I was in my sweet spot for years

because I was in my sweet spot for years because I was in my sweet spot for years and years and years and so if you get and years and years and so if you get and years and years and so if you get that book six working Geniuses Patrick that book six working Geniuses Patrick that book six working Geniuses Patrick Lyon that's going to help you out a ton Lyon that's going to help you out a ton Lyon that's going to help you out a ton okay Mariah I hope that answered your okay Mariah I hope that answered your okay Mariah I hope that answered your question and thanks for sending that question and thanks for sending that question and thanks for sending that question in and uh we've got more question in and uh we've got more question in and uh we've got more questions to tackle we will do more questions to tackle we will do more questions to tackle we will do more burning questions episodes uh if you burning questions episodes uh if you burning questions episodes uh if you happen to have a burning question uh you happen to have a burning question uh you happen to have a burning question uh you can hey send us a message on Facebook can hey send us a message on Facebook can hey send us a message on Facebook send us a message on our YouTube channel send us a message on our YouTube channel send us a message on our YouTube channel you can email me b Blair missional you can email me b Blair missional you can email me b Blair missional marketing.com marketing.com marketing.com or send it to info missional or send it to info missional or send it to info missional marketing.com that's easier probably to marketing.com that's easier probably to marketing.com that's easier probably to remember I will get those and we'll add remember I will get those and we'll add remember I will get those and we'll add them to our list and uh maybe we will them to our list and uh maybe we will them to our list and uh maybe we will answer one of your burning questions on answer one of your burning questions on answer one of your burning questions on a future episode uh Jason thanks so much a future episode uh Jason thanks so much a future episode uh Jason thanks so much for hanging out with me uh we are uh for hanging out with me uh we are uh for hanging out with me uh we are uh recording this the day before the 4th of recording this the day before the 4th of recording this the day before the 4th of July so uh I wish you and everybody else July so uh I wish you and everybody else July so uh I wish you and everybody else listening a happy Independence Day listening a happy Independence Day listening a happy Independence Day although everybody's listening this is although everybody's listening this is although everybody's listening this is probably well past Independence Day and probably well past Independence Day and probably well past Independence Day and they forgot what it was all about hope they forgot what it was all about hope they forgot what it was all about hope hope you had good fireworks uh yeah one hope you had good fireworks uh yeah one hope you had good fireworks uh yeah one more reminder that if you haven't yet more reminder that if you haven't yet more reminder that if you haven't yet subscribed wherever you listen to your subscribed wherever you listen to your subscribed wherever you listen to your favorite podcast please be sure to do favorite podcast please be sure to do favorite podcast please be sure to do that and we'll take your ratings and that and we'll take your ratings and that and we'll take your ratings and reviews leave us a festar review uh let reviews leave us a festar review uh let reviews leave us a festar review uh let let let us know what you love about the let let us know what you love about the let let us know what you love about the show and uh it will help more people show and uh it will help more people show and uh it will help more people find the podcast thanks for tuning in