How Can I Get More People To Engage My Church on Facebook? | Jason Hamrock & Bart Blair

[Music] [Music] typically our personal Facebook pages typically our personal Facebook pages typically our personal Facebook pages are just the highlight reels of how are just the highlight reels of how are just the highlight reels of how great our lives are but I think for a great our lives are but I think for a great our lives are but I think for a church it's a little bit different I church it's a little bit different I church it's a little bit different I don't think your Facebook profile should don't think your Facebook profile should don't think your Facebook profile should be your average your event promotion be your average your event promotion be your average your event promotion platform I think you could put events in platform I think you could put events in platform I think you could put events in there but that's kind of like one-way there but that's kind of like one-way there but that's kind of like one-way communication I think it'd be cool if communication I think it'd be cool if communication I think it'd be cool if you actually allowed yourself to have a you actually allowed yourself to have a you actually allowed yourself to have a strategy around what you're posting and strategy around what you're posting and strategy around what you're posting and thinking through what you're posting so thinking through what you're posting so thinking through what you're posting so here's an idea what if you put out a here's an idea what if you put out a here's an idea what if you put out a sermon snippet but you asked an sermon snippet but you asked an sermon snippet but you asked an open-ended question that would be pretty open-ended question that would be pretty open-ended question that would be pretty cool along with hey share this with cool along with hey share this with cool along with hey share this with somebody who you know might be dealing somebody who you know might be dealing somebody who you know might be dealing with this or who you love with this or who you love with this or who you love welcome to welcome to welcome to see for episode see for episode see for episode of additional marketing podcast this is of additional marketing podcast this is of additional marketing podcast this is episode number episode number episode number 128 I'm Bart Blair and I am joined with 128 I'm Bart Blair and I am joined with 128 I'm Bart Blair and I am joined with I see by the CEO the CEO the Chief I see by the CEO the CEO the Chief I see by the CEO the CEO the Chief Executive Officer of missional marketing Executive Officer of missional marketing Executive Officer of missional marketing Mr Jason and rock Jason thanks for Mr Jason and rock Jason thanks for Mr Jason and rock Jason thanks for joining me today glad to be here Bart joining me today glad to be here Bart joining me today glad to be here Bart you're glad to are you glad to be in you're glad to are you glad to be in you're glad to are you glad to be in Arizona because that's really when you Arizona because that's really when you Arizona because that's really when you say here that's where you are yeah I am say here that's where you are yeah I am say here that's where you are yeah I am in Arizona and it's summertime so a in Arizona and it's summertime so a in Arizona and it's summertime so a little warm but uh we're getting through little warm but uh we're getting through little warm but uh we're getting through it I can't wait till October yeah well it I can't wait till October yeah well it I can't wait till October yeah well by the time this episode drops I'm by the time this episode drops I'm by the time this episode drops I'm guessing that the temperatures will guessing that the temperatures will guessing that the temperatures will probably have already started to dip a probably have already started to dip a probably have already started to dip a little bit of course you guys have like little bit of course you guys have like little bit of course you guys have like some it's summer all year round in some it's summer all year round in some it's summer all year round in Arizona you don't have a real fall in a Arizona you don't have a real fall in a Arizona you don't have a real fall in a real winter or a real spring it goes

real winter or a real spring it goes real winter or a real spring it goes from like hot or nice yeah it's like from like hot or nice yeah it's like from like hot or nice yeah it's like it's like not too hot too like too hot it's like not too hot too like too hot it's like not too hot too like too hot that's really that's really two that's really that's really two that's really that's really two difference well I am in Texas and it's difference well I am in Texas and it's difference well I am in Texas and it's it's pretty hot here too I wouldn't say it's pretty hot here too I wouldn't say it's pretty hot here too I wouldn't say that it's as hot as as it is where you that it's as hot as as it is where you that it's as hot as as it is where you are are are um but speaking of hot we're gonna do um but speaking of hot we're gonna do um but speaking of hot we're gonna do something new and different today in something new and different today in something new and different today in fact we're doing an episode we're gonna fact we're doing an episode we're gonna fact we're doing an episode we're gonna start doing this once a month and we're start doing this once a month and we're start doing this once a month and we're gonna call these episodes burning gonna call these episodes burning gonna call these episodes burning questions did you like the way I segued questions did you like the way I segued questions did you like the way I segued that there or hot weather burning that there or hot weather burning that there or hot weather burning questions now if you're new to our questions now if you're new to our questions now if you're new to our podcast podcast podcast um almost every episode is Jason and me um almost every episode is Jason and me um almost every episode is Jason and me uh or Jason interviewing someone who's a uh or Jason interviewing someone who's a uh or Jason interviewing someone who's a church Communications professional a church Communications professional a church Communications professional a church leader someone that we believe church leader someone that we believe church leader someone that we believe can add value to you in the role that can add value to you in the role that can add value to you in the role that you're in in your in your church we you're in in your in your church we you're in in your in your church we produce this podcast to help churches produce this podcast to help churches produce this podcast to help churches grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications missional effective Communications missional effective Communications missional marketing that is what we are all about marketing that is what we are all about marketing that is what we are all about is helping churches do Communications is helping churches do Communications is helping churches do Communications and marketing better whether that's your and marketing better whether that's your and marketing better whether that's your internal Communications or your outward internal Communications or your outward internal Communications or your outward facing Communications in your Outreach facing Communications in your Outreach facing Communications in your Outreach and so the questions we're going to be and so the questions we're going to be and so the questions we're going to be sharing today in these burning questions sharing today in these burning questions sharing today in these burning questions this is this is the format this is the this is this is the format this is the this is this is the format this is the way this is going to go we've been way this is going to go we've been way this is going to go we've been collecting questions from people on our collecting questions from people on our collecting questions from people on our team from some churches that we have the team from some churches that we have the team from some churches that we have the opportunity to work with I've taken some opportunity to work with I've taken some opportunity to work with I've taken some of these questions from the church of these questions from the church of these questions from the church Communications Group Communications Group Communications Group um and if you're listening and we don't um and if you're listening and we don't um and if you're listening and we don't answer your question today send me a answer your question today send me a answer your question today send me a question you can email me at b Blair question you can email me at b Blair question you can email me at b Blair missionalmarketing.com and just put in missionalmarketing.com and just put in missionalmarketing.com and just put in the subject line a burning question and the subject line a burning question and the subject line a burning question and tell me what your burning question is tell me what your burning question is tell me what your burning question is we're going to add it to the list now we're going to add it to the list now we're going to add it to the list now this is what Jason and I are going to do this is what Jason and I are going to do this is what Jason and I are going to do we have we have behind the screen here

we have we have behind the screen here we have we have behind the screen here you can't see it we have a list of you can't see it we have a list of you can't see it we have a list of burning questions that people have asked burning questions that people have asked burning questions that people have asked and we're going to alternate and we're going to alternate and we're going to alternate asking each other a burning question but asking each other a burning question but asking each other a burning question but here's the deal we haven't prepared for here's the deal we haven't prepared for here's the deal we haven't prepared for this no I haven't even looked at the this no I haven't even looked at the this no I haven't even looked at the course I just glanced at them I'm gonna course I just glanced at them I'm gonna course I just glanced at them I'm gonna ask Jason three questions and he doesn't ask Jason three questions and he doesn't ask Jason three questions and he doesn't know what questions I'm going to ask him know what questions I'm going to ask him know what questions I'm going to ask him and he's going to ask me three questions and he's going to ask me three questions and he's going to ask me three questions and I don't know what questions he's and I don't know what questions he's and I don't know what questions he's asking me and maybe we will crash and asking me and maybe we will crash and asking me and maybe we will crash and burn with these burning questions or burn with these burning questions or burn with these burning questions or maybe we'll actually provide some maybe we'll actually provide some maybe we'll actually provide some insight that will be helpful for you but insight that will be helpful for you but insight that will be helpful for you but this will keep us on our toes and this will keep us on our toes and this will keep us on our toes and hopefully be entertaining to you so um hopefully be entertaining to you so um hopefully be entertaining to you so um helpful and entertaining and then let us helpful and entertaining and then let us helpful and entertaining and then let us know if we are burning or we're sailing know if we are burning or we're sailing know if we are burning or we're sailing so you know let us know exactly so um so you know let us know exactly so um so you know let us know exactly so um I'm looking forward to this it's kind of I'm looking forward to this it's kind of I'm looking forward to this it's kind of an experiment and uh really we want to an experiment and uh really we want to an experiment and uh really we want to produce content that's helpful for you produce content that's helpful for you produce content that's helpful for you our audience so whether you're watching our audience so whether you're watching our audience so whether you're watching on our YouTube channel or you're on our YouTube channel or you're on our YouTube channel or you're listening on your favorite podcasting listening on your favorite podcasting listening on your favorite podcasting platform if you haven't subscribed make platform if you haven't subscribed make platform if you haven't subscribed make sure that you do that if you're on our sure that you do that if you're on our sure that you do that if you're on our YouTube channel uh we're gonna post YouTube channel uh we're gonna post YouTube channel uh we're gonna post another question in the comments section another question in the comments section another question in the comments section of the YouTube video and love to have of the YouTube video and love to have of the YouTube video and love to have some dialogue with you there so you can some dialogue with you there so you can some dialogue with you there so you can kind of scroll down if you're on the kind of scroll down if you're on the kind of scroll down if you're on the YouTube channel and and look at the YouTube channel and and look at the YouTube channel and and look at the question that's there and answer it and question that's there and answer it and question that's there and answer it and you can answer a burning question that you can answer a burning question that you can answer a burning question that we ask you and we'll have some we ask you and we'll have some we ask you and we'll have some engagement there so all right without engagement there so all right without engagement there so all right without any further delay Jason lost the coin any further delay Jason lost the coin any further delay Jason lost the coin toss and he is going to let me ask him toss and he is going to let me ask him toss and he is going to let me ask him the first question all right he doesn't the first question all right he doesn't the first question all right he doesn't know what I'm gonna ask so I'm gonna all know what I'm gonna ask so I'm gonna all know what I'm gonna ask so I'm gonna all right all right you ready Jason okay right all right you ready Jason okay right all right you ready Jason okay how do we get more people to engage with how do we get more people to engage with how do we get more people to engage with us with our church on Facebook how do we

us with our church on Facebook how do we us with our church on Facebook how do we get more people to engage with us on get more people to engage with us on get more people to engage with us on Facebook Facebook Facebook that's a great question so that's a great question so that's a great question so you know Facebook's algorithm seems like you know Facebook's algorithm seems like you know Facebook's algorithm seems like it constantly changes meta just keeps it constantly changes meta just keeps it constantly changes meta just keeps developing stuff so if you think about developing stuff so if you think about developing stuff so if you think about what social media is it's just a it's a what social media is it's just a it's a what social media is it's just a it's a way to be social with people right way to be social with people right way to be social with people right that's what it's built for and so you that's what it's built for and so you that's what it's built for and so you know typically our personal Facebook know typically our personal Facebook know typically our personal Facebook pages are just the highlight reels of pages are just the highlight reels of pages are just the highlight reels of how great our lives are so how great our lives are so how great our lives are so um you know that's fine but I think for um you know that's fine but I think for um you know that's fine but I think for a church it's a little bit different I a church it's a little bit different I a church it's a little bit different I don't think you're don't think you're don't think you're Facebook profile should be your ever Facebook profile should be your ever Facebook profile should be your ever your um event promotion platform I think your um event promotion platform I think your um event promotion platform I think you could put events in there but that's you could put events in there but that's you could put events in there but that's kind of like one way communication right kind of like one way communication right kind of like one way communication right this is going on this week and don't this is going on this week and don't this is going on this week and don't forget or sign up for baptisms or forget or sign up for baptisms or forget or sign up for baptisms or something like that something like that something like that fine but I think it should be more fine but I think it should be more fine but I think it should be more engaging so engaging so engaging so I think it'd be cool if you actually I think it'd be cool if you actually I think it'd be cool if you actually allowed yourself to have a strategy allowed yourself to have a strategy allowed yourself to have a strategy around what you're posting and thinking around what you're posting and thinking around what you're posting and thinking through what you're posting so here's an through what you're posting so here's an through what you're posting so here's an idea what if you um put out a sermon idea what if you um put out a sermon idea what if you um put out a sermon snippet snippet snippet but you asked an open-ended question but you asked an open-ended question but you asked an open-ended question right right right that would be pretty cool along with hey that would be pretty cool along with hey that would be pretty cool along with hey share this with somebody who you know share this with somebody who you know share this with somebody who you know might be dealing with this or who you might be dealing with this or who you might be dealing with this or who you love love love right social media you want to be social right social media you want to be social right social media you want to be social with it and so maybe a sermon snippet with it and so maybe a sermon snippet with it and so maybe a sermon snippet would be great how about an open-ended would be great how about an open-ended would be great how about an open-ended question uh perhaps maybe there's an

question uh perhaps maybe there's an question uh perhaps maybe there's an article that you would could write on article that you would could write on article that you would could write on felt need topics you could use Chad ggpt felt need topics you could use Chad ggpt felt need topics you could use Chad ggpt to write a article like how to reduce to write a article like how to reduce to write a article like how to reduce stress or how to pray with my kids and stress or how to pray with my kids and stress or how to pray with my kids and you put that on social media but you ask you put that on social media but you ask you put that on social media but you ask for engagement for engagement for engagement and those those platforms are all about and those those platforms are all about and those those platforms are all about engagement if you push stuff out there engagement if you push stuff out there engagement if you push stuff out there and there's no engagement guess what it and there's no engagement guess what it and there's no engagement guess what it isn't going anywhere like nobody's not isn't going anywhere like nobody's not isn't going anywhere like nobody's not very many people are going to see it very many people are going to see it very many people are going to see it and meta wants you to spend money so and meta wants you to spend money so and meta wants you to spend money so they really want you to boost posts they really want you to boost posts they really want you to boost posts because you're spending money so you because you're spending money so you because you're spending money so you don't you want to be really careful with don't you want to be really careful with don't you want to be really careful with with that but if you don't with that but if you don't with that but if you don't ask open-ended engaging questions you're ask open-ended engaging questions you're ask open-ended engaging questions you're not going to get much response not going to get much response not going to get much response so you know those are just two ideas so you know those are just two ideas so you know those are just two ideas right sermon Snippets right sermon Snippets right sermon Snippets um and then maybe some content filthy um and then maybe some content filthy um and then maybe some content filthy content you could push out there uh and content you could push out there uh and content you could push out there uh and then sprinkle in events that are then sprinkle in events that are then sprinkle in events that are happening please don't push out the happening please don't push out the happening please don't push out the verse of the day verse of the day verse of the day we already get that and that's just not we already get that and that's just not we already get that and that's just not engaging engaging engaging um and it doesn't work very well so um and it doesn't work very well so um and it doesn't work very well so let's just top of the head answer I let's just top of the head answer I let's just top of the head answer I don't know Bart do you have any don't know Bart do you have any don't know Bart do you have any feedback yeah well since we're making up feedback yeah well since we're making up feedback yeah well since we're making up the rules to this uh this game as we go the rules to this uh this game as we go the rules to this uh this game as we go I'll give you a 60 a 60 second bounce I'll give you a 60 a 60 second bounce I'll give you a 60 a 60 second bounce back uh I love all the things that you back uh I love all the things that you back uh I love all the things that you said uh don't like verses of the day I said uh don't like verses of the day I said uh don't like verses of the day I don't like the Sunday set list like don't like the Sunday set list like don't like the Sunday set list like nobody engages with that nobody engages with that nobody engages with that um what I do like is opening open-ended um what I do like is opening open-ended um what I do like is opening open-ended questions questions related to the questions questions related to the questions questions related to the sermon sermon sermon um I think if you will create posts and um I think if you will create posts and um I think if you will create posts and content that tell stories that reinforce

content that tell stories that reinforce content that tell stories that reinforce your church core values you will get a your church core values you will get a your church core values you will get a lot more engagement I also think that lot more engagement I also think that lot more engagement I also think that you can increase your level of you can increase your level of you can increase your level of Engagement by creating a digital media Engagement by creating a digital media Engagement by creating a digital media Ministry team like digital missionaries Ministry team like digital missionaries Ministry team like digital missionaries so you have a team of eight or ten or so you have a team of eight or ten or so you have a team of eight or ten or fifteen people who will fifteen people who will fifteen people who will feed the algorithm Machine by being feed the algorithm Machine by being feed the algorithm Machine by being people who are consistently posting or people who are consistently posting or people who are consistently posting or commenting posting and sharing commenting posting and sharing commenting posting and sharing um on your posts so that will that will um on your posts so that will that will um on your posts so that will that will feed the meta algorithm when meta sees feed the meta algorithm when meta sees feed the meta algorithm when meta sees that okay this post is getting that okay this post is getting that okay this post is getting engagement then it'll distribute it to engagement then it'll distribute it to engagement then it'll distribute it to more people who are you know following more people who are you know following more people who are you know following your your page I believe that to be true your your page I believe that to be true your your page I believe that to be true that's anecdotal but uh yeah put a that's anecdotal but uh yeah put a that's anecdotal but uh yeah put a digital missionary team together to uh digital missionary team together to uh digital missionary team together to uh to take that content and be the first to take that content and be the first to take that content and be the first people to answer those questions right people to answer those questions right people to answer those questions right um to be the first people to share those um to be the first people to share those um to be the first people to share those posts there's my 60 second bounce okay posts there's my 60 second bounce okay posts there's my 60 second bounce okay there's 60 seconds all right I get to go there's 60 seconds all right I get to go there's 60 seconds all right I get to go my turn all right I'm a little nervous my turn all right I'm a little nervous my turn all right I'm a little nervous to be honest no this is going to be to be honest no this is going to be to be honest no this is going to be pretty easy pretty easy pretty easy um because you you know you're a pastor um because you you know you're a pastor um because you you know you're a pastor you've LED churches and stuff like that you've LED churches and stuff like that you've LED churches and stuff like that where and how do we start generating where and how do we start generating where and how do we start generating stories in our church stories in our church stories in our church oh wow uh love that question oh wow uh love that question oh wow uh love that question um um um the the the we in fact we're going to be actually we in fact we're going to be actually we in fact we're going to be actually posting an episode uh on our show of a posting an episode uh on our show of a posting an episode uh on our show of a Storyteller uh in a church here I it Storyteller uh in a church here I it Storyteller uh in a church here I it might be it's coming up in the next might be it's coming up in the next might be it's coming up in the next couple of weeks I can't remember exactly

couple of weeks I can't remember exactly couple of weeks I can't remember exactly so so so this is your question keep so so so this is your question keep so so so this is your question keep tuning in how do we start with tuning in how do we start with tuning in how do we start with storytelling I think the first thing uh storytelling I think the first thing uh storytelling I think the first thing uh when it comes to finding stories you when it comes to finding stories you when it comes to finding stories you have to create the space in which you have to create the space in which you have to create the space in which you want to tell the story so are we telling want to tell the story so are we telling want to tell the story so are we telling stories on a Sunday morning are we stories on a Sunday morning are we stories on a Sunday morning are we telling stories using video on Sunday telling stories using video on Sunday telling stories using video on Sunday morning are we telling stories with morning are we telling stories with morning are we telling stories with interviews or personal testimonies from interviews or personal testimonies from interviews or personal testimonies from the stage on Sunday morning or we wanted the stage on Sunday morning or we wanted the stage on Sunday morning or we wanted to create stories for our website that to create stories for our website that to create stories for our website that reinforce some of the ministry and the reinforce some of the ministry and the reinforce some of the ministry and the ministry opportunities that we have are ministry opportunities that we have are ministry opportunities that we have are we looking for stories for social media we looking for stories for social media we looking for stories for social media or for our weekly e-news now the answer or for our weekly e-news now the answer or for our weekly e-news now the answer to the question that I just asked is it to the question that I just asked is it to the question that I just asked is it should be all of the above you should be should be all of the above you should be should be all of the above you should be telling stories on Sunday morning you telling stories on Sunday morning you telling stories on Sunday morning you should be telling stories in your e-news should be telling stories in your e-news should be telling stories in your e-news you should be telling stories in your you should be telling stories in your you should be telling stories in your social media where do we get this social media where do we get this social media where do we get this stories where do we find them again I'm stories where do we find them again I'm stories where do we find them again I'm going to start with core values what are going to start with core values what are going to start with core values what are the core values of your church and can the core values of your church and can the core values of your church and can you find can you identify people in your you find can you identify people in your you find can you identify people in your church who are actually living out those church who are actually living out those church who are actually living out those core values those are the things that I core values those are the things that I core values those are the things that I as a church leader as a pastor would as a church leader as a pastor would as a church leader as a pastor would want to be reinforcing so in my last want to be reinforcing so in my last want to be reinforcing so in my last church as an example church as an example church as an example um one of our core values was um one of our core values was um one of our core values was um generosity and with generosity being um generosity and with generosity being um generosity and with generosity being a core value I was always as a pastor as a core value I was always as a pastor as a core value I was always as a pastor as a leader on the lookout for people who a leader on the lookout for people who a leader on the lookout for people who were exemplifying that core value of were exemplifying that core value of were exemplifying that core value of generosity I wanted to tell their story generosity I wanted to tell their story generosity I wanted to tell their story because by telling their story doing an because by telling their story doing an because by telling their story doing an interview with them we had a situation

interview with them we had a situation interview with them we had a situation where we had a lady in one of our small where we had a lady in one of our small where we had a lady in one of our small groups who was a single mom going groups who was a single mom going groups who was a single mom going through some Financial challenges and through some Financial challenges and through some Financial challenges and her small group rallied around her her small group rallied around her her small group rallied around her helped her with some groceries paid some helped her with some groceries paid some helped her with some groceries paid some bills did some things we didn't bills did some things we didn't bills did some things we didn't highlight a specific individual who highlight a specific individual who highlight a specific individual who wrote a check to make that a better wrote a check to make that a better wrote a check to make that a better situation situation situation but we told the story of that small but we told the story of that small but we told the story of that small group who rallied around that person in group who rallied around that person in group who rallied around that person in their group to help them out of a really their group to help them out of a really their group to help them out of a really difficult Jam you know what it did it difficult Jam you know what it did it difficult Jam you know what it did it actually changed the culture of our actually changed the culture of our actually changed the culture of our small groups telling that one story small groups telling that one story small groups telling that one story actually forced every group to start actually forced every group to start actually forced every group to start looking Inward and going are we actually looking Inward and going are we actually looking Inward and going are we actually exemplifying as a group this value of exemplifying as a group this value of exemplifying as a group this value of generosity and all of a sudden we generosity and all of a sudden we generosity and all of a sudden we started hearing more stories because started hearing more stories because started hearing more stories because somebody said oh well our group did somebody said oh well our group did somebody said oh well our group did something like that oh our group did something like that oh our group did something like that oh our group did something like that too or our group is something like that too or our group is something like that too or our group is going to do something like this so I going to do something like this so I going to do something like this so I think you know churches often struggle think you know churches often struggle think you know churches often struggle with well where do we get the stories with well where do we get the stories with well where do we get the stories the bigger the church is kind of the bigger the church is kind of the bigger the church is kind of sometimes the harder it is to find those sometimes the harder it is to find those sometimes the harder it is to find those stories because you don't have the stories because you don't have the stories because you don't have the personal connection with the people personal connection with the people personal connection with the people um there's always space stories people um there's always space stories people um there's always space stories people who are coming to Faith In Jesus at the who are coming to Faith In Jesus at the who are coming to Faith In Jesus at the time of of baptisms you're going to tell time of of baptisms you're going to tell time of of baptisms you're going to tell their story or get them to tell part of their story or get them to tell part of their story or get them to tell part of their their faith story their faith their their faith story their faith their their faith story their faith Journey Journey Journey um you know I was on a call with the um you know I was on a call with the um you know I was on a call with the church yesterday and church yesterday and church yesterday and um they're wanting to promote a page on um they're wanting to promote a page on um they're wanting to promote a page on their website for a newcomer lunch and their website for a newcomer lunch and their website for a newcomer lunch and we went to the website and I looked at we went to the website and I looked at we went to the website and I looked at the newcomer lunch page and I'm like the newcomer lunch page and I'm like the newcomer lunch page and I'm like there's nothing here to convince me to there's nothing here to convince me to there's nothing here to convince me to sign up for this thing I said you need sign up for this thing I said you need sign up for this thing I said you need to go find the a person to go find the a person to go find the a person who has attended the newcomer lunch and

who has attended the newcomer lunch and who has attended the newcomer lunch and as a result of that taken further steps as a result of that taken further steps as a result of that taken further steps to deepening their relationship with to deepening their relationship with to deepening their relationship with Jesus and their connection and their Jesus and their connection and their Jesus and their connection and their commitment to the church just pull out commitment to the church just pull out commitment to the church just pull out your cell phone and get that person to your cell phone and get that person to your cell phone and get that person to share a 90 second two-minute testimonial share a 90 second two-minute testimonial share a 90 second two-minute testimonial of how attending that newcomer lunch of how attending that newcomer lunch of how attending that newcomer lunch changed their connection with the church changed their connection with the church changed their connection with the church and post that on that page so that when and post that on that page so that when and post that on that page so that when people are going to that new newcomer people are going to that new newcomer people are going to that new newcomer lunch registration page they're not just lunch registration page they're not just lunch registration page they're not just saying okay this is what time I show up saying okay this is what time I show up saying okay this is what time I show up and this is what child care you have and and this is what child care you have and and this is what child care you have and this is what my meal options are going this is what my meal options are going this is what my meal options are going to be but you actually have somebody to be but you actually have somebody to be but you actually have somebody that says hey I was new once and I came that says hey I was new once and I came that says hey I was new once and I came to the newcomer lunch and as a result of to the newcomer lunch and as a result of to the newcomer lunch and as a result of going to that newcomer lunch I figured going to that newcomer lunch I figured going to that newcomer lunch I figured out that I needed to serve in a Ministry out that I needed to serve in a Ministry out that I needed to serve in a Ministry and I took the steps that I needed to and I took the steps that I needed to and I took the steps that I needed to and let that person's story sell what and let that person's story sell what and let that person's story sell what you're trying to communicate okay I'm you're trying to communicate okay I'm you're trying to communicate okay I'm rambling here so I'm going to stop rambling here so I'm going to stop rambling here so I'm going to stop what's your 60 seconds what's your 60 seconds what's your 60 seconds I love this because stories are I love this because stories are I love this because stories are so critically important I'm gonna do a so critically important I'm gonna do a so critically important I'm gonna do a throat punch right now throat punch I throat punch right now throat punch I throat punch right now throat punch I got from my friend Pastor Bill Rock got from my friend Pastor Bill Rock got from my friend Pastor Bill Rock Point Church he just does that throat Point Church he just does that throat Point Church he just does that throat punch you know get you know you get hit punch you know get you know you get hit punch you know get you know you get hit in the throat and you just can't breathe in the throat and you just can't breathe in the throat and you just can't breathe this is how important this is if you this is how important this is if you this is how important this is if you don't don't don't and can't find stories in your church and can't find stories in your church and can't find stories in your church there's one of two things going on there's one of two things going on there's one of two things going on either a God's not involved in your either a God's not involved in your either a God's not involved in your church or B or B you're just not taking it serious enough you're just not taking it serious enough you're just not taking it serious enough so I'm going to go ahead and eliminate a so I'm going to go ahead and eliminate a so I'm going to go ahead and eliminate a because if I hope God's involved in your because if I hope God's involved in your because if I hope God's involved in your church and God is in the life-changing

church and God is in the life-changing church and God is in the life-changing business that's what he does that's the business that's what he does that's the business that's what he does that's the church they're there you've just got to church they're there you've just got to church they're there you've just got to figure out a way your your point barred figure out a way your your point barred figure out a way your your point barred on like figuring out where you you know on like figuring out where you you know on like figuring out where you you know what are you gonna do with that story is what are you gonna do with that story is what are you gonna do with that story is so critically important then there's so critically important then there's so critically important then there's okay let's figure out the strategy on okay let's figure out the strategy on okay let's figure out the strategy on how we're going to capture that story how we're going to capture that story how we're going to capture that story you got to move one more before that to you got to move one more before that to you got to move one more before that to say say say um um um who do we ask like I I'd love that I I who do we ask like I I'd love that I I who do we ask like I I'd love that I I think you should have a story on why get think you should have a story on why get think you should have a story on why get baptism I get baptized a story about baptism I get baptized a story about baptism I get baptized a story about small groups a story about children's small groups a story about children's small groups a story about children's ministry a story about Foods Ministry a ministry a story about Foods Ministry a ministry a story about Foods Ministry a story about any kind of a Ministry it story about any kind of a Ministry it story about any kind of a Ministry it should you should have a video or of should you should have a video or of should you should have a video or of some kind of a story about this ministry some kind of a story about this ministry some kind of a story about this ministry has changed this person's life and he has changed this person's life and he has changed this person's life and he and that can happen to you too there's and that can happen to you too there's and that can happen to you too there's hope so you've got to really put some hope so you've got to really put some hope so you've got to really put some effort into how are we going to collect effort into how are we going to collect effort into how are we going to collect these stories and use your ministry these stories and use your ministry these stories and use your ministry staff and volunteers to help you you staff and volunteers to help you you staff and volunteers to help you you can't do it on your own can't do it on your own can't do it on your own you've got to lean on all the staff but you've got to lean on all the staff but you've got to lean on all the staff but once you communicate that to them that once you communicate that to them that once you communicate that to them that this is so important because it gives this is so important because it gives this is so important because it gives other people like you said your other other people like you said your other other people like you said your other small groups it gives energy excitement small groups it gives energy excitement small groups it gives energy excitement and hope for somebody who goes you know and hope for somebody who goes you know and hope for somebody who goes you know I I'd really like to say yes to Jesus I I'd really like to say yes to Jesus I I'd really like to say yes to Jesus and get baptized but I'm a little bit and get baptized but I'm a little bit and get baptized but I'm a little bit scared well if I can see other people scared well if I can see other people scared well if I can see other people going through that I'm like oh it's not going through that I'm like oh it's not going through that I'm like oh it's not so scary so scary so scary so that's just man that's probably one so that's just man that's probably one so that's just man that's probably one of the biggest things is a of the biggest things is a of the biggest things is a Communications team you can do is Communications team you can do is Communications team you can do is storytelling huge love it moving out all storytelling huge love it moving out all storytelling huge love it moving out all right all right next burning question

right all right next burning question right all right next burning question for Jason all right this is a good one I for Jason all right this is a good one I for Jason all right this is a good one I love this one a family member of our love this one a family member of our love this one a family member of our pastor does our marketing but isn't pastor does our marketing but isn't pastor does our marketing but isn't doing a very good job what should we do doing a very good job what should we do doing a very good job what should we do oh oh oh that's a hard one isn't it I've ran in this before I've ran in this before and uh there's a church I was working and uh there's a church I was working and uh there's a church I was working with and the pastor's son graduated from with and the pastor's son graduated from with and the pastor's son graduated from college college college and so he became the marketing and and so he became the marketing and and so he became the marketing and communications director communications director communications director green as green as green as a brand new leaf and so it was a brand new leaf and so it was a brand new leaf and so it was challenging challenging challenging um um um I I had to step in and help him a lot I I had to step in and help him a lot I I had to step in and help him a lot and so I took the position of a servant and so I took the position of a servant and so I took the position of a servant leader I'm here to serve up and serve leader I'm here to serve up and serve leader I'm here to serve up and serve him well because it matters that he does him well because it matters that he does him well because it matters that he does a good job because you know there's some a good job because you know there's some a good job because you know there's some everybody has you know hopefully you everybody has you know hopefully you everybody has you know hopefully you have a little bit of talent in that area have a little bit of talent in that area have a little bit of talent in that area but he had some deficiencies quite a few but he had some deficiencies quite a few but he had some deficiencies quite a few and so my job was to say hey and so my job was to say hey and so my job was to say hey I'm gonna help you understand some stuff I'm gonna help you understand some stuff I'm gonna help you understand some stuff and I want to help you understand some and I want to help you understand some and I want to help you understand some pain points that you might have or some pain points that you might have or some pain points that you might have or some gaps that you you might have helping him gaps that you you might have helping him gaps that you you might have helping him understand those gaps that he he didn't understand those gaps that he he didn't understand those gaps that he he didn't know a lot about the gaps he didn't know know a lot about the gaps he didn't know know a lot about the gaps he didn't know a lot about the pain points because he's a lot about the pain points because he's a lot about the pain points because he's brand new he thinks he knows everything brand new he thinks he knows everything brand new he thinks he knows everything so my job was not just to you know so my job was not just to you know so my job was not just to you know create tension my job was to facilitate

create tension my job was to facilitate create tension my job was to facilitate and and create a conduit for him to grow and and create a conduit for him to grow and and create a conduit for him to grow and get better and get better and get better because it was clear this is a pastor's because it was clear this is a pastor's because it was clear this is a pastor's son okay now if I'm on staff I'm still son okay now if I'm on staff I'm still son okay now if I'm on staff I'm still doing the same thing because you want to doing the same thing because you want to doing the same thing because you want to always have that position as a servant always have that position as a servant always have that position as a servant leader leading up leader leading up leader leading up so he was more important than me the so he was more important than me the so he was more important than me the mission of the church is more important mission of the church is more important mission of the church is more important than both of us and if that's the than both of us and if that's the than both of us and if that's the pastor's goal is like I want my son or I pastor's goal is like I want my son or I pastor's goal is like I want my son or I want a family member whatever it might want a family member whatever it might want a family member whatever it might be then your job is to support and and be then your job is to support and and be then your job is to support and and uh you know continue to live that out uh you know continue to live that out uh you know continue to live that out now now now I would also like work with him and I I I would also like work with him and I I I would also like work with him and I I created a Google doc so we were writing created a Google doc so we were writing created a Google doc so we were writing stuff down you messed up here and we did stuff down you messed up here and we did stuff down you messed up here and we did this and so I'm keeping kind of a this and so I'm keeping kind of a this and so I'm keeping kind of a journal so to speak for him and for me journal so to speak for him and for me journal so to speak for him and for me so that he you know if the pastor were so that he you know if the pastor were so that he you know if the pastor were ever to ask how are things going you can ever to ask how are things going you can ever to ask how are things going you can kind of point to that doc to say well kind of point to that doc to say well kind of point to that doc to say well here's some kind of thing here's where here's some kind of thing here's where here's some kind of thing here's where we've been living the last you know six we've been living the last you know six we've been living the last you know six months or so and so hopefully you'll see months or so and so hopefully you'll see months or so and so hopefully you'll see an improvement if you don't see an an improvement if you don't see an an improvement if you don't see an improvement then you're not you're not improvement then you're not you're not improvement then you're not you're not left out but you've literally tried to left out but you've literally tried to left out but you've literally tried to serve up and and help so hopefully that serve up and and help so hopefully that serve up and and help so hopefully that answers I don't know 60 second rebuttal answers I don't know 60 second rebuttal answers I don't know 60 second rebuttal yeah it's a really tough one so much of yeah it's a really tough one so much of yeah it's a really tough one so much of it depends on on the culture of your it depends on on the culture of your it depends on on the culture of your church and church and church and um you know there are some churches that um you know there are some churches that um you know there are some churches that that we work with where you know there's that we work with where you know there's that we work with where you know there's 14 people on staff and eight of them are 14 people on staff and eight of them are 14 people on staff and eight of them are related to each other and that's that related to each other and that's that related to each other and that's that can be a good thing it can be a can be a good thing it can be a can be a good thing it can be a challenging thing challenging thing challenging thing um you know I think so much of it um you know I think so much of it um you know I think so much of it depends on the culture of your church depends on the culture of your church depends on the culture of your church the culture of your leadership team and

the culture of your leadership team and the culture of your leadership team and how you work together collaborating to how you work together collaborating to how you work together collaborating to improve everybody's Ministry I've I've improve everybody's Ministry I've I've improve everybody's Ministry I've I've sat in uh team staff meetings where you sat in uh team staff meetings where you sat in uh team staff meetings where you know everyone is working together to try know everyone is working together to try know everyone is working together to try to help the student Ministry be better to help the student Ministry be better to help the student Ministry be better the worship Ministry be better and in the worship Ministry be better and in the worship Ministry be better and in this particular case the communications this particular case the communications this particular case the communications Ministry uh to be better so I think a Ministry uh to be better so I think a Ministry uh to be better so I think a lot of it starts with the culture of lot of it starts with the culture of lot of it starts with the culture of your church do you have a culture in your church do you have a culture in your church do you have a culture in which uh collaboration and collaborative which uh collaboration and collaborative which uh collaboration and collaborative feedback constructive feedback is feedback constructive feedback is feedback constructive feedback is welcome and helpful if you're a welcome and helpful if you're a welcome and helpful if you're a volunteer in the church uh joining the volunteer in the church uh joining the volunteer in the church uh joining the team bringing your skills bringing your team bringing your skills bringing your team bringing your skills bringing your abilities and being super super gracious abilities and being super super gracious abilities and being super super gracious and patient with a person who might be and patient with a person who might be and patient with a person who might be less skilled or green in some cases less skilled or green in some cases less skilled or green in some cases there just isn't anything that you can there just isn't anything that you can there just isn't anything that you can do about it do about it do about it um you know in some cases there simply um you know in some cases there simply um you know in some cases there simply isn't anything that you can do about it isn't anything that you can do about it isn't anything that you can do about it but you know I say grace and patience is but you know I say grace and patience is but you know I say grace and patience is always always always um an appropriate application in those um an appropriate application in those um an appropriate application in those types of situations but you know you types of situations but you know you types of situations but you know you have to really do a good litmus test on have to really do a good litmus test on have to really do a good litmus test on the culture of your church and what what the culture of your church and what what the culture of your church and what what you think can be done versus what can't you think can be done versus what can't you think can be done versus what can't so that's a hard one that's why I asked so that's a hard one that's why I asked so that's a hard one that's why I asked you the burning question thanks I you the burning question thanks I you the burning question thanks I appreciate that okay here we go all appreciate that okay here we go all appreciate that okay here we go all right careful Bart all right everybody right careful Bart all right everybody right careful Bart all right everybody I'm excited about this next question I'm excited about this next question I'm excited about this next question should we be scared of AI should we be scared of AI should we be scared of AI should we be scared of AI uh I you know should we be scared of AI uh I you know should we be scared of AI uh I you know no I don't think we should be afraid of no I don't think we should be afraid of no I don't think we should be afraid of AI uh artificial intelligence is what AI AI uh artificial intelligence is what AI AI uh artificial intelligence is what AI means means means um Shameless plug we have a website that

um Shameless plug we have a website that um Shameless plug we have a website that you should check out AI dot you should check out AI dot you should check out AI dot missionalmarketing.com subdomain of our missionalmarketing.com subdomain of our missionalmarketing.com subdomain of our regular website regular website regular website ai.missionalmarketing.com uh I was ai.missionalmarketing.com uh I was ai.missionalmarketing.com uh I was recently a guest on a new podcast called recently a guest on a new podcast called recently a guest on a new podcast called AI for churches so you can uh you can AI for churches so you can uh you can AI for churches so you can uh you can probably find that on the website and probably find that on the website and probably find that on the website and you can hear me talk about my you can hear me talk about my you can hear me talk about my experiences with AI and if you do that experiences with AI and if you do that experiences with AI and if you do that you'll understand why I don't think we you'll understand why I don't think we you'll understand why I don't think we should be afraid of AI um I think that should be afraid of AI um I think that should be afraid of AI um I think that um I think that artificial intelligence um I think that artificial intelligence um I think that artificial intelligence and the tools that we're using you and the tools that we're using you and the tools that we're using you mentioned chat GPT just a few minutes mentioned chat GPT just a few minutes mentioned chat GPT just a few minutes ago ago ago um I've been using one called Claude um I've been using one called Claude um I've been using one called Claude Claude dot Ai and I've written some Claude dot Ai and I've written some Claude dot Ai and I've written some great content using Claude there are so great content using Claude there are so great content using Claude there are so many new and emerging tools there are many new and emerging tools there are many new and emerging tools there are some things that I think we've been some things that I think we've been some things that I think we've been using for a long time that we might even using for a long time that we might even using for a long time that we might even consider they are automated processes consider they are automated processes consider they are automated processes that are really somewhat artificial that are really somewhat artificial that are really somewhat artificial intelligence that we just never really intelligence that we just never really intelligence that we just never really can consider them to be artificial can consider them to be artificial can consider them to be artificial intelligence because they didn't work intelligence because they didn't work intelligence because they didn't work quite the same way that a chat GPT does quite the same way that a chat GPT does quite the same way that a chat GPT does um but no I think that we as a church um but no I think that we as a church um but no I think that we as a church need to be open-minded uh we need to be need to be open-minded uh we need to be need to be open-minded uh we need to be cautious about how we choose to use cautious about how we choose to use cautious about how we choose to use artificial intelligence tools I think artificial intelligence tools I think artificial intelligence tools I think that we need to be honest about where that we need to be honest about where that we need to be honest about where we're using them so plagiarism in the we're using them so plagiarism in the we're using them so plagiarism in the church is something that has been church is something that has been church is something that has been rampant in the past nobody loves to be rampant in the past nobody loves to be rampant in the past nobody loves to be accused of stealing content and you know accused of stealing content and you know accused of stealing content and you know what I think that if you're using what I think that if you're using what I think that if you're using artificial intelligence to create artificial intelligence to create artificial intelligence to create content I don't think it's a bad thing content I don't think it's a bad thing content I don't think it's a bad thing to disclose that you're using artificial to disclose that you're using artificial to disclose that you're using artificial intelligence tools to create content intelligence tools to create content intelligence tools to create content um you know to claim something that is um you know to claim something that is um you know to claim something that is your own if it isn't your own is is your own if it isn't your own is is your own if it isn't your own is is dicey and I think that there's you know

dicey and I think that there's you know dicey and I think that there's you know there's some ethics things that we have there's some ethics things that we have there's some ethics things that we have to question and and we are trying to be to question and and we are trying to be to question and and we are trying to be leaders in that space of trying to leaders in that space of trying to leaders in that space of trying to figure out what what the ethics are with figure out what what the ethics are with figure out what what the ethics are with using artificial intelligence but I using artificial intelligence but I using artificial intelligence but I think from a creative standpoint we see think from a creative standpoint we see think from a creative standpoint we see image and video Crea creation platforms image and video Crea creation platforms image and video Crea creation platforms that are coming up that I think uh that are coming up that I think uh that are coming up that I think uh Communications Communications Communications directors and Communications team people directors and Communications team people directors and Communications team people will be able to utilize a lot will be able to utilize a lot will be able to utilize a lot um you know Photoshop even Photoshop has um you know Photoshop even Photoshop has um you know Photoshop even Photoshop has added some really interesting and neat added some really interesting and neat added some really interesting and neat tools that um give you the ability to do tools that um give you the ability to do tools that um give you the ability to do some really creative stuff some really creative stuff some really creative stuff um I think at some point there are going um I think at some point there are going um I think at some point there are going to be some lines that we have to be to be some lines that we have to be to be some lines that we have to be careful about about Crossing when it careful about about Crossing when it careful about about Crossing when it comes to content creation and claiming comes to content creation and claiming comes to content creation and claiming we own things or claiming we created we own things or claiming we created we own things or claiming we created things if we used the tool to do it but things if we used the tool to do it but things if we used the tool to do it but um no I don't think we should be afraid um no I don't think we should be afraid um no I don't think we should be afraid and uh I I'm I'm excited about what our and uh I I'm I'm excited about what our and uh I I'm I'm excited about what our opportunities are as a church what's opportunities are as a church what's opportunities are as a church what's your 60 second bounce back on that yeah your 60 second bounce back on that yeah your 60 second bounce back on that yeah two things I think number one is don't two things I think number one is don't two things I think number one is don't feel like feel like feel like you're behind you already are and it's you're behind you already are and it's you're behind you already are and it's okay because this thing is changing so okay because this thing is changing so okay because this thing is changing so fast there are so many people that are fast there are so many people that are fast there are so many people that are developing new tools and you utilizing developing new tools and you utilizing developing new tools and you utilizing AI we are trying to stay up with it it's AI we are trying to stay up with it it's AI we are trying to stay up with it it's like impossible so um I think you just like impossible so um I think you just like impossible so um I think you just want to react to What comes down and want to react to What comes down and want to react to What comes down and what you can use so don't be afraid of what you can use so don't be afraid of what you can use so don't be afraid of it learn just keep investigating and it learn just keep investigating and it learn just keep investigating and learn learning follow certain uh you learn learning follow certain uh you learn learning follow certain uh you know like our we have ai.missionmark.com know like our we have ai.missionmark.com know like our we have ai.missionmark.com we're going to try and stay ahead of it we're going to try and stay ahead of it we're going to try and stay ahead of it so I think you can utilize those tools

so I think you can utilize those tools so I think you can utilize those tools but don't be afraid of it I think the but don't be afraid of it I think the but don't be afraid of it I think the second thing though I would say is it it second thing though I would say is it it second thing though I would say is it it will impact it will impact everything will impact it will impact everything will impact it will impact everything you do you do you do uh just like uh just like uh just like remember when the Gutenberg Press we remember when the Gutenberg Press we remember when the Gutenberg Press we talked about that when that came out talked about that when that came out talked about that when that came out that changed the world because now you that changed the world because now you that changed the world because now you could print books in mass quantities the could print books in mass quantities the could print books in mass quantities the next one was the internet when the next one was the internet when the next one was the internet when the internet came out it's like that changed internet came out it's like that changed internet came out it's like that changed everything and that took you know the everything and that took you know the everything and that took you know the goober press took a long time to really goober press took a long time to really goober press took a long time to really find its impact the internet took find its impact the internet took find its impact the internet took shorter but it was still a long time shorter but it was still a long time shorter but it was still a long time this a I think is going to change this a I think is going to change this a I think is going to change rapidly and so don't be freaked out by rapidly and so don't be freaked out by rapidly and so don't be freaked out by it it's just gonna it's it just is what it it's just gonna it's it just is what it it's just gonna it's it just is what it is but I think you can figure out how it is but I think you can figure out how it is but I think you can figure out how to use those tools to help you in to use those tools to help you in to use those tools to help you in Communications help you in operations of Communications help you in operations of Communications help you in operations of a church and help you with sermon prep a church and help you with sermon prep a church and help you with sermon prep so it depends on what role you have and so it depends on what role you have and so it depends on what role you have and um yeah that it's it's here and we're um yeah that it's it's here and we're um yeah that it's it's here and we're all trying to learn from it you know all trying to learn from it you know all trying to learn from it you know we're not not one person owns it all we're not not one person owns it all we're not not one person owns it all these plots like you said face or uh these plots like you said face or uh these plots like you said face or uh Photoshop is popped up with I I would Photoshop is popped up with I I would Photoshop is popped up with I I would just was on one that was really cool I just was on one that was really cool I just was on one that was really cool I downloaded I was messing with it I'm downloaded I was messing with it I'm downloaded I was messing with it I'm like this is really helpful and it was like this is really helpful and it was like this is really helpful and it was you know these tools are just popping up you know these tools are just popping up you know these tools are just popping up so embrace it so embrace it so embrace it all right you ready for your next all right you ready for your next all right you ready for your next burning question burning question burning question um okay here we go um how do I know if um okay here we go um how do I know if um okay here we go um how do I know if my advertising is actually getting my advertising is actually getting my advertising is actually getting people to attend my church people to attend my church people to attend my church [Music] [Music] [Music] that's such a great question it's hard if you run ad campaigns and it's hard if you run ad campaigns and you are driving people to a page where

you are driving people to a page where you are driving people to a page where you're not you're not you're not converting leads it's really difficult converting leads it's really difficult converting leads it's really difficult to know to know to know how do how do we know if they're showing how do how do we know if they're showing how do how do we know if they're showing up up up um we've been putting a lot of thought um we've been putting a lot of thought um we've been putting a lot of thought and efforts into this concept of a and efforts into this concept of a and efforts into this concept of a funnel from building awareness and funnel from building awareness and funnel from building awareness and that's what advertising does it's that's what advertising does it's that's what advertising does it's bringing awareness about bringing awareness about bringing awareness about your church your church your church and you have this kind of funnel from and you have this kind of funnel from and you have this kind of funnel from awareness to attendance awareness to attendance awareness to attendance uh and and how are you tracking uh and and how are you tracking uh and and how are you tracking what you're doing I I think there's just what you're doing I I think there's just what you're doing I I think there's just the common the common the common if you advertise things that brings more if you advertise things that brings more if you advertise things that brings more awareness to people and and some people awareness to people and and some people awareness to people and and some people are going to like it and some people are are going to like it and some people are are going to like it and some people are not not not but the people who like it will keep but the people who like it will keep but the people who like it will keep liking it and they'll keep investigating liking it and they'll keep investigating liking it and they'll keep investigating and hopefully we do a good enough job to and hopefully we do a good enough job to and hopefully we do a good enough job to invite them to something invite them to something invite them to something and so it's really really difficult to and so it's really really difficult to and so it's really really difficult to measure the effectiveness of an measure the effectiveness of an measure the effectiveness of an advertising campaign if you're just like advertising campaign if you're just like advertising campaign if you're just like promoting you know your your your fall promoting you know your your your fall promoting you know your your your fall Harvest Festival party right Harvest Festival party right Harvest Festival party right um you know there's probably there are um you know there's probably there are um you know there's probably there are some benefits to it and people will some benefits to it and people will some benefits to it and people will register but can you narrow that down to register but can you narrow that down to register but can you narrow that down to saying oh we had 59 people that saw that saying oh we had 59 people that saw that saying oh we had 59 people that saw that ad and they clicked and they showed up ad and they clicked and they showed up ad and they clicked and they showed up the only way you can do that is in that the only way you can do that is in that the only way you can do that is in that engagement once the click happens once engagement once the click happens once engagement once the click happens once the click happens and and they actually the click happens and and they actually the click happens and and they actually are on your page you've captured some are on your page you've captured some are on your page you've captured some type of a lead type of a lead type of a lead giving a perfect example a church that giving a perfect example a church that giving a perfect example a church that is in Tennessee had a uh a food trucks is in Tennessee had a uh a food trucks is in Tennessee had a uh a food trucks and fireworks a couple months you know a and fireworks a couple months you know a and fireworks a couple months you know a month ago in July Fourth of July stuff

month ago in July Fourth of July stuff month ago in July Fourth of July stuff and so they had thousands of people on and so they had thousands of people on and so they had thousands of people on their property in all around right big their property in all around right big their property in all around right big fireworks show and so in in working with fireworks show and so in in working with fireworks show and so in in working with them I thought you know we should do them I thought you know we should do them I thought you know we should do we should advertise and we should drive we should advertise and we should drive we should advertise and we should drive people to an Eventbrite page people to an Eventbrite page people to an Eventbrite page and so on that Eventbrite page has all and so on that Eventbrite page has all and so on that Eventbrite page has all the details about the food trucks and the details about the food trucks and the details about the food trucks and fireworks but it was in it was hey fireworks but it was in it was hey fireworks but it was in it was hey register so we know how many people are register so we know how many people are register so we know how many people are in your party are coming so we ask for in your party are coming so we ask for in your party are coming so we ask for their name their email their cell phone their name their email their cell phone their name their email their cell phone and the number of people that we're and the number of people that we're and the number of people that we're going to attend going to attend going to attend and we were doing that because we wanted and we were doing that because we wanted and we were doing that because we wanted the lead we wanted to connect with the lead we wanted to connect with the lead we wanted to connect with somebody and so we did and we had I somebody and so we did and we had I somebody and so we did and we had I forget the number but it was over 300 forget the number but it was over 300 forget the number but it was over 300 people that took the step to give us people that took the step to give us people that took the step to give us their their contact information and once their their contact information and once their their contact information and once we had that contact information we can we had that contact information we can we had that contact information we can now follow up with them now did they now follow up with them now did they now follow up with them now did they show up to the event show up to the event show up to the event we don't know because we weren't asking we don't know because we weren't asking we don't know because we weren't asking for like tickets for like tickets for like tickets right but it was a great way to be able right but it was a great way to be able right but it was a great way to be able to understand that if you can capture a to understand that if you can capture a to understand that if you can capture a lead and now you can follow up with that lead and now you can follow up with that lead and now you can follow up with that lead lead lead there that's really so that's really one there that's really so that's really one there that's really so that's really one of the best ways you can know if your of the best ways you can know if your of the best ways you can know if your advertising is working but I would just advertising is working but I would just advertising is working but I would just say as a general rule of thumb say as a general rule of thumb say as a general rule of thumb advertising is important to do there's advertising is important to do there's advertising is important to do there's there's reasons why companies spend there's reasons why companies spend there's reasons why companies spend billions of dollars advertising billions of dollars advertising billions of dollars advertising um can they can they narrow that down to um can they can they narrow that down to um can they can they narrow that down to the acquisition that it cost you know to the acquisition that it cost you know to the acquisition that it cost you know to get somebody to come to your church from get somebody to come to your church from get somebody to come to your church from it's really difficult but if you can do it's really difficult but if you can do it's really difficult but if you can do some lead generating things that'll help some lead generating things that'll help some lead generating things that'll help a lot a lot a lot yeah I I agree with you you know if if

yeah I I agree with you you know if if yeah I I agree with you you know if if you're a person who ever watches you're a person who ever watches you're a person who ever watches television like I know these days people television like I know these days people television like I know these days people are people are amazed sometimes when are people are amazed sometimes when are people are amazed sometimes when they hear that my wife and I actually they hear that my wife and I actually they hear that my wife and I actually watch the kind of TV that has watch the kind of TV that has watch the kind of TV that has commercials on it but we do we commercials on it but we do we commercials on it but we do we especially sporting events you know I I especially sporting events you know I I especially sporting events you know I I watch sporting events and they have watch sporting events and they have watch sporting events and they have commercials and ads most of the commercials and ads most of the commercials and ads most of the commercials most of the ads that you see commercials most of the ads that you see commercials most of the ads that you see on television are um are awareness on television are um are awareness on television are um are awareness campaigns you know you're watching you campaigns you know you're watching you campaigns you know you're watching you see a Coca-Cola commercial or you see a see a Coca-Cola commercial or you see a see a Coca-Cola commercial or you see a Ford F-150 commercial there's no clear Ford F-150 commercial there's no clear Ford F-150 commercial there's no clear call to action on those ads they're not call to action on those ads they're not call to action on those ads they're not saying click here to buy a Coke now or saying click here to buy a Coke now or saying click here to buy a Coke now or click this button or scan this QR code click this button or scan this QR code click this button or scan this QR code to buy your Ford F-150 now so most of it to buy your Ford F-150 now so most of it to buy your Ford F-150 now so most of it is is is image awareness image marketing is is is image awareness image marketing is is is image awareness image marketing churches by and large the majority of churches by and large the majority of churches by and large the majority of the advertising that we do is comparable the advertising that we do is comparable the advertising that we do is comparable to that we're trying to communicate to to that we're trying to communicate to to that we're trying to communicate to people that we are here and tell them people that we are here and tell them people that we are here and tell them what we have to offer but I think you're what we have to offer but I think you're what we have to offer but I think you're really on to something there Jason when really on to something there Jason when really on to something there Jason when I think it's okay to do that type of I think it's okay to do that type of I think it's okay to do that type of marketing to communicate we are here marketing to communicate we are here marketing to communicate we are here this is who we are this is what we have this is who we are this is what we have this is who we are this is what we have to offer we want if you're looking for a to offer we want if you're looking for a to offer we want if you're looking for a church we want you to think of us first church we want you to think of us first church we want you to think of us first but when you're marketing specific but when you're marketing specific but when you're marketing specific events activities or uh and you're events activities or uh and you're events activities or uh and you're really looking for engagement really looking for engagement really looking for engagement lead generation content or registration lead generation content or registration lead generation content or registration details are are I think they're details are are I think they're details are are I think they're Paramount I love using Eventbrite or all Paramount I love using Eventbrite or all Paramount I love using Eventbrite or all events events events um I think now what I typically coach um I think now what I typically coach um I think now what I typically coach churches on if they're going to use churches on if they're going to use churches on if they're going to use Eventbrite is to actually send an email Eventbrite is to actually send an email Eventbrite is to actually send an email out to all of the people who have out to all of the people who have out to all of the people who have downloaded their tickets on Eventbrite

downloaded their tickets on Eventbrite downloaded their tickets on Eventbrite uh a few days before and say we want to uh a few days before and say we want to uh a few days before and say we want to meet you when you come print your ticket meet you when you come print your ticket meet you when you come print your ticket and bring it to the information center and bring it to the information center and bring it to the information center and we have a gift for you we have a and we have a gift for you we have a and we have a gift for you we have a five dollar coupon for you to use at the five dollar coupon for you to use at the five dollar coupon for you to use at the food truck or whatever it is and that food truck or whatever it is and that food truck or whatever it is and that way you actually know who actually way you actually know who actually way you actually know who actually registered who clicked on an ad who registered who clicked on an ad who registered who clicked on an ad who actually registered who actually showed actually registered who actually showed actually registered who actually showed up and you'll see that okay well we had up and you'll see that okay well we had up and you'll see that okay well we had 300 people that actually registered we 300 people that actually registered we 300 people that actually registered we had 180 of those people actually showed had 180 of those people actually showed had 180 of those people actually showed up that's awesome so now your follow-up up that's awesome so now your follow-up up that's awesome so now your follow-up with those people is going to be with those people is going to be with those people is going to be different than those that you don't know different than those that you don't know different than those that you don't know if they followed up because now you can if they followed up because now you can if they followed up because now you can actually follow up with those 180 people actually follow up with those 180 people actually follow up with those 180 people that brought their ticket to the that brought their ticket to the that brought their ticket to the information booth or the information information booth or the information information booth or the information tent got their five dollar ticket their tent got their five dollar ticket their tent got their five dollar ticket their coupon for the food truck and you can coupon for the food truck and you can coupon for the food truck and you can then you know build an automated email then you know build an automated email then you know build an automated email sequence to follow up with them or sequence to follow up with them or sequence to follow up with them or nurture a relationship with them so um nurture a relationship with them so um nurture a relationship with them so um love Eventbrite love all events not only love Eventbrite love all events not only love Eventbrite love all events not only because it allows you to because it allows you to because it allows you to um collect people's personal information um collect people's personal information um collect people's personal information but because it also gives you more but because it also gives you more but because it also gives you more awareness in your community when people awareness in your community when people awareness in your community when people are searching for events and activities are searching for events and activities are searching for events and activities near them it's free as long as you're near them it's free as long as you're near them it's free as long as you're not charging admission to your event so not charging admission to your event so not charging admission to your event so take advantage of that churches yep take advantage of that churches yep take advantage of that churches yep awesome cool last question this is the awesome cool last question this is the awesome cool last question this is the last one all right the last of the last one all right the last of the last one all right the last of the burning questions what do I get burning questions what do I get burning questions what do I get there's so many good ones to choose from there's so many good ones to choose from there's so many good ones to choose from um um um so okay here we go some Churches have an so okay here we go some Churches have an so okay here we go some Churches have an app app app okay should we if we don't have an app okay should we if we don't have an app okay should we if we don't have an app is it worth it are we really getting a

is it worth it are we really getting a is it worth it are we really getting a good value for our money for those who good value for our money for those who good value for our money for those who do have an app is a really good question is a really good question um I'm gonna I'm just gonna um I'm gonna I'm just gonna um I'm gonna I'm just gonna I'm gonna be honest here uh for years I I'm gonna be honest here uh for years I I'm gonna be honest here uh for years I was an anti-app guy was an anti-app guy was an anti-app guy and a big part of the reason that I was and a big part of the reason that I was and a big part of the reason that I was an anti-app guy is that my default an anti-app guy is that my default an anti-app guy is that my default posture on the way that we spend our posture on the way that we spend our posture on the way that we spend our resources as a church is typically resources as a church is typically resources as a church is typically outward focused I typically go I want outward focused I typically go I want outward focused I typically go I want to reach more people for Jesus I will to reach more people for Jesus I will to reach more people for Jesus I will say as I've grown up as God has done a say as I've grown up as God has done a say as I've grown up as God has done a work in my heart work in my heart work in my heart um I definitely see um I definitely see um I definitely see use for an app use for an app use for an app an app is a discipleship tool it is not an app is a discipleship tool it is not an app is a discipleship tool it is not necessarily an effective Communications necessarily an effective Communications necessarily an effective Communications tool and it is not certainly an Outreach tool and it is not certainly an Outreach tool and it is not certainly an Outreach tool tool tool I think that if you're going to use an I think that if you're going to use an I think that if you're going to use an app if you're going to spend the money app if you're going to spend the money app if you're going to spend the money on it it is only worth what you spend if on it it is only worth what you spend if on it it is only worth what you spend if you go all in to use all of its features you go all in to use all of its features you go all in to use all of its features to disciple the people that are in your to disciple the people that are in your to disciple the people that are in your church most people are not going to have church most people are not going to have church most people are not going to have the notifications turned on because the notifications turned on because the notifications turned on because people just don't turn their people just don't turn their people just don't turn their notifications on so using it as a notifications on so using it as a notifications on so using it as a Communications tool to send you know Communications tool to send you know Communications tool to send you know messages to people not very effective messages to people not very effective messages to people not very effective um here's the other thing that I think um here's the other thing that I think um here's the other thing that I think is super important most churches get an is super important most churches get an is super important most churches get an app and for about the first month or six app and for about the first month or six app and for about the first month or six weeks that they have the app they weeks that they have the app they weeks that they have the app they promote the app and they get a whole promote the app and they get a whole promote the app and they get a whole bunch of people in their Church to bunch of people in their Church to bunch of people in their Church to download the app and then a year later download the app and then a year later download the app and then a year later they haven't mentioned the app at all in

they haven't mentioned the app at all in they haven't mentioned the app at all in nine months or 12 months and new people nine months or 12 months and new people nine months or 12 months and new people are coming to the church and they have are coming to the church and they have are coming to the church and they have no idea that there is an app no idea that there is an app no idea that there is an app so if you're going to use an app you so if you're going to use an app you so if you're going to use an app you have to make sure that you are have to make sure that you are have to make sure that you are continuously putting the app in front of continuously putting the app in front of continuously putting the app in front of people who are coming to your church people who are coming to your church people who are coming to your church giving them a legitimate reason to add giving them a legitimate reason to add giving them a legitimate reason to add the app to their mobile device and give the app to their mobile device and give the app to their mobile device and give them legitimate reasons to log into the them legitimate reasons to log into the them legitimate reasons to log into the app on a regular basis now app on a regular basis now app on a regular basis now um you know we we are friends uh with um you know we we are friends uh with um you know we we are friends uh with blue Van Dyke and and his team at uh all blue Van Dyke and and his team at uh all blue Van Dyke and and his team at uh all of a sudden they can't Studio C The of a sudden they can't Studio C The of a sudden they can't Studio C The Studio C all of a sudden like my mind Studio C all of a sudden like my mind Studio C all of a sudden like my mind went blank The Studio C went blank The Studio C went blank The Studio C um they can take your app and put it on um they can take your app and put it on um they can take your app and put it on steroids and help you do things with steroids and help you do things with steroids and help you do things with your app that out of the box the app your app that out of the box the app your app that out of the box the app won't necessarily do and they're related won't necessarily do and they're related won't necessarily do and they're related to engagement and discipleship so if to engagement and discipleship so if to engagement and discipleship so if you're looking for more information you're looking for more information you're looking for more information about how to do that that's the Studio C about how to do that that's the Studio C about how to do that that's the Studio C now obviously there are you know some now obviously there are you know some now obviously there are you know some considerable added costs to that but if considerable added costs to that but if considerable added costs to that but if you're a church of notable size and you're a church of notable size and you're a church of notable size and you're utilizing an app or you have an you're utilizing an app or you have an you're utilizing an app or you have an app but you're not fully utilizing it app but you're not fully utilizing it app but you're not fully utilizing it you should connect with with blue and you should connect with with blue and you should connect with with blue and the team at the studio C because they'll the team at the studio C because they'll the team at the studio C because they'll show you how you can really leverage show you how you can really leverage show you how you can really leverage that sucker for all it's worth so you that sucker for all it's worth so you that sucker for all it's worth so you know don't put the app in your church know don't put the app in your church know don't put the app in your church marketing and Communications budget it marketing and Communications budget it marketing and Communications budget it is not a marketing and Communications is not a marketing and Communications is not a marketing and Communications tool it is a discipleship tool so it tool it is a discipleship tool so it tool it is a discipleship tool so it goes in your discipleship budget I'm goes in your discipleship budget I'm goes in your discipleship budget I'm helping you I'm helping the church helping you I'm helping the church helping you I'm helping the church communicators here push back on that in communicators here push back on that in communicators here push back on that in those budget planning meetings don't put those budget planning meetings don't put those budget planning meetings don't put the don't don't put it in your

the don't don't put it in your the don't don't put it in your Communications budget put it in the Communications budget put it in the Communications budget put it in the discipleship budget and keep all your discipleship budget and keep all your discipleship budget and keep all your Communications budget for communications Communications budget for communications Communications budget for communications needs but there's there's my 10 cents needs but there's there's my 10 cents needs but there's there's my 10 cents work Jason what's your 60 seconds my work Jason what's your 60 seconds my work Jason what's your 60 seconds my recommendation is to do just that but recommendation is to do just that but recommendation is to do just that but communication should own it because your communication should own it because your communication should own it because your app app app is communicating so even though it's A is communicating so even though it's A is communicating so even though it's A discipleship tool it's a it's a member discipleship tool it's a it's a member discipleship tool it's a it's a member engagement tool as what it can be a engagement tool as what it can be a engagement tool as what it can be a member engagement tool so you know when member engagement tool so you know when member engagement tool so you know when um once when you're at church every um once when you're at church every um once when you're at church every weekend and your pastor should should do weekend and your pastor should should do weekend and your pastor should should do this as they're preaching and they say this as they're preaching and they say this as they're preaching and they say here fill in the blanks go ahead and here fill in the blanks go ahead and here fill in the blanks go ahead and download the app it's free if you download the app it's free if you download the app it's free if you haven't done so like they should say haven't done so like they should say haven't done so like they should say that every single time that we use our that every single time that we use our that every single time that we use our app around here you bring your Bible or app around here you bring your Bible or app around here you bring your Bible or get you know get your app get your phone get you know get your app get your phone get you know get your app get your phone out uh because when you're doing that out uh because when you're doing that out uh because when you're doing that now they have that open right and if now they have that open right and if now they have that open right and if it's a member engagement tool it can it's a member engagement tool it can it's a member engagement tool it can actually help you actually help you actually help you right so it it if you use the right tool right so it it if you use the right tool right so it it if you use the right tool it can help you clean up your data so it can help you clean up your data so it can help you clean up your data so you know people's birthday you know how you know people's birthday you know how you know people's birthday you know how many people are in the family you you many people are in the family you you many people are in the family you you know if they're engaged or not so uh the know if they're engaged or not so uh the know if they're engaged or not so uh the but it's a tool to help people that are but it's a tool to help people that are but it's a tool to help people that are in your congregation move closer to in your congregation move closer to in your congregation move closer to being more like Jesus being more like Jesus being more like Jesus and do those things that your leadership and do those things that your leadership and do those things that your leadership said that this is the priority you know said that this is the priority you know said that this is the priority you know we give we serve we're in a small group we give we serve we're in a small group we give we serve we're in a small group we attend that stuff and you can use we attend that stuff and you can use we attend that stuff and you can use that as I think it's a great tool for that as I think it's a great tool for that as I think it's a great tool for that as well as watching past messages

that as well as watching past messages that as well as watching past messages or filling in the blanks and taking or filling in the blanks and taking or filling in the blanks and taking notes and that kind of give is you can notes and that kind of give is you can notes and that kind of give is you can have a link for give and all that kind have a link for give and all that kind have a link for give and all that kind of stuff but that's really what it's for of stuff but that's really what it's for of stuff but that's really what it's for It's A discipleship to like you said and It's A discipleship to like you said and It's A discipleship to like you said and it's a member engagement tool so that it's a member engagement tool so that it's a member engagement tool so that tells us we know our people so when we tells us we know our people so when we tells us we know our people so when we say hey we're having a you know a big say hey we're having a you know a big say hey we're having a you know a big old everybody's getting you know a old everybody's getting you know a old everybody's getting you know a baptism thing so if you haven't been baptism thing so if you haven't been baptism thing so if you haven't been baptized right you don't need to send baptized right you don't need to send baptized right you don't need to send email out to everybody email out to everybody email out to everybody because if you send email to me they're because if you send email to me they're because if you send email to me they're saying it's time to get back to us I'm saying it's time to get back to us I'm saying it's time to get back to us I'm like I got baptized years ago why why like I got baptized years ago why why like I got baptized years ago why why you don't know me that's what you're you don't know me that's what you're you don't know me that's what you're saying so you can use this data and you saying so you can use this data and you saying so you can use this data and you can use your app to help communicate can use your app to help communicate can use your app to help communicate messages that are relevant to that messages that are relevant to that messages that are relevant to that audience don't invite me to women's audience don't invite me to women's audience don't invite me to women's things things things invite me to guys stuff or missions or invite me to guys stuff or missions or invite me to guys stuff or missions or whatever I want to be involved with so whatever I want to be involved with so whatever I want to be involved with so it's a tool discipleship tool and a it's a tool discipleship tool and a it's a tool discipleship tool and a member engagement tool you should use it member engagement tool you should use it member engagement tool you should use it that way that way that way okay well that is going to conclude the okay well that is going to conclude the okay well that is going to conclude the burning questions episode the very first burning questions episode the very first burning questions episode the very first one episode four of season four of the one episode four of season four of the one episode four of season four of the missional marketing podcast Jason thanks missional marketing podcast Jason thanks missional marketing podcast Jason thanks for hanging out that was a lot of fun for hanging out that was a lot of fun for hanging out that was a lot of fun um if you are listening or you're um if you are listening or you're um if you are listening or you're watching on our YouTube channel and watching on our YouTube channel and watching on our YouTube channel and you've got a burning question make sure you've got a burning question make sure you've got a burning question make sure that you send it to me at b Blair that you send it to me at b Blair that you send it to me at b Blair missionablemarketing.com just put missionablemarketing.com just put missionablemarketing.com just put burning questions in the subject line I burning questions in the subject line I burning questions in the subject line I will add it to our list and uh yeah will add it to our list and uh yeah will add it to our list and uh yeah hopefully we'll get to it at some point hopefully we'll get to it at some point hopefully we'll get to it at some point in the near future thanks again again if in the near future thanks again again if in the near future thanks again again if you haven't ever left us a rating or you haven't ever left us a rating or you haven't ever left us a rating or review wherever you listen or watch the review wherever you listen or watch the review wherever you listen or watch the podcast make sure that you do that that podcast make sure that you do that that podcast make sure that you do that that feeds the machine and more people will feeds the machine and more people will feeds the machine and more people will find this podcast if you do that so

find this podcast if you do that so find this podcast if you do that so thanks again for tuning in Jason good thanks again for tuning in Jason good thanks again for tuning in Jason good day to you sir