Communication Strategies for Church Giving Campaigns | Jason & Bart

I know we have a financial goal but you I know we have a financial goal but you really want to strive for 100% really want to strive for 100% really want to strive for 100% participation let the Lord help you with participation let the Lord help you with participation let the Lord help you with the goal your job is to try and get the goal your job is to try and get the goal your job is to try and get everybody on board at some level even if everybody on board at some level even if everybody on board at some level even if it's just a little bit 100% it's just a little bit 100% it's just a little bit 100% participation is so important to the participation is so important to the participation is so important to the overall success of a of a capital overall success of a of a capital overall success of a of a capital campaign welcome to another episode of campaign welcome to another episode of campaign welcome to another episode of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is Bart Blair and I am joined by the CEO is Bart Blair and I am joined by the CEO is Bart Blair and I am joined by the CEO of missional marketing Mr Jason hammer of missional marketing Mr Jason hammer of missional marketing Mr Jason hammer Rock good day Jason good day Bard how Rock good day Jason good day Bard how Rock good day Jason good day Bard how you doing today my friend I'm doing very you doing today my friend I'm doing very you doing today my friend I'm doing very well uh I'm glad to see you I'm glad to well uh I'm glad to see you I'm glad to well uh I'm glad to see you I'm glad to hear your voice I'm sure that our hear your voice I'm sure that our hear your voice I'm sure that our podcast listeners and viewers are also podcast listeners and viewers are also podcast listeners and viewers are also glad to hear your voice because it's glad to hear your voice because it's glad to hear your voice because it's been a minute it's been a while it's been a minute it's been a while it's been a minute it's been a while it's been a minute we have had a bit of a gap been a minute we have had a bit of a gap been a minute we have had a bit of a gap in our podcast recordings here for the in our podcast recordings here for the in our podcast recordings here for the last couple of months uh you and I have last couple of months uh you and I have last couple of months uh you and I have both been running in very different both been running in very different both been running in very different directions and this is it's just been directions and this is it's just been directions and this is it's just been hard to get on a zoom call for to do hard to get on a zoom call for to do hard to get on a zoom call for to do this it really has you look at the this it really has you look at the this it really has you look at the calendars I mean you guys understand calendars I mean you guys understand calendars I mean you guys understand this it's it just fills up so fast so this it's it just fills up so fast so this it's it just fills up so fast so good to carve some time out today yeah good to carve some time out today yeah good to carve some time out today yeah so for those of you who might be tuning so for those of you who might be tuning so for those of you who might be tuning into our podcast for the very first time into our podcast for the very first time into our podcast for the very first time we've been producing this podcast uh we've been producing this podcast uh we've been producing this podcast uh since 2020 uh almost yeah I think we're since 2020 uh almost yeah I think we're since 2020 uh almost yeah I think we're at four and a half years now well over at four and a half years now well over at four and a half years now well over 200 episodes we're we're creeping very 200 episodes we're we're creeping very 200 episodes we're we're creeping very slowly towards 300 we try to produce slowly towards 300 we try to produce slowly towards 300 we try to produce podcast episode every week although we podcast episode every week although we podcast episode every week although we have been quite negligent about that in have been quite negligent about that in have been quite negligent about that in the last couple of months uh ultimately the last couple of months uh ultimately the last couple of months uh ultimately our goal is to help churches grow by our goal is to help churches grow by our goal is to help churches grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications and today um effective Communications and today um effective Communications and today um we're going to have a conversation Jason we're going to have a conversation Jason we're going to have a conversation Jason and I are going to have a conversation and I are going to have a conversation and I are going to have a conversation that really focuses on effective that really focuses on effective that really focuses on effective Communications in your church

Communications in your church Communications in your church specifically we're going to have a specifically we're going to have a specifically we're going to have a conversation about internal conversation about internal conversation about internal Communications during a season in which Communications during a season in which Communications during a season in which your church has a generosity initiative your church has a generosity initiative your church has a generosity initiative or a giving campaign and the reason or a giving campaign and the reason or a giving campaign and the reason we're doing this today is quite frankly we're doing this today is quite frankly we're doing this today is quite frankly I've had several conversations with I've had several conversations with I've had several conversations with several churches that we partner with several churches that we partner with several churches that we partner with over the course of the last month or so over the course of the last month or so over the course of the last month or so and when we've talked about what their and when we've talked about what their and when we've talked about what their plans are for January February what's plans are for January February what's plans are for January February what's the post Christmas initiative a number the post Christmas initiative a number the post Christmas initiative a number of them have said yeah we're going into of them have said yeah we're going into of them have said yeah we're going into 2025 with a giving campaign our our 2025 with a giving campaign our our 2025 with a giving campaign our our focus is going to be a little more focus is going to be a little more focus is going to be a little more inward focused in that first quarter inward focused in that first quarter inward focused in that first quarter before we get to Easter because we're before we get to Easter because we're before we get to Easter because we're launching a giving initiative a building launching a giving initiative a building launching a giving initiative a building campaign a giving campaign of some sort campaign a giving campaign of some sort campaign a giving campaign of some sort uh my home Church in the Dallas Fort uh my home Church in the Dallas Fort uh my home Church in the Dallas Fort Worth area yesterday was the commitment Worth area yesterday was the commitment Worth area yesterday was the commitment day for a new giving initiative in our day for a new giving initiative in our day for a new giving initiative in our church that's a two-year giving church that's a two-year giving church that's a two-year giving initiative it seems like it's all over initiative it seems like it's all over initiative it seems like it's all over the place and you have been well you the place and you have been well you the place and you have been well you have quite a bit of experience in this have quite a bit of experience in this have quite a bit of experience in this and you've been deeply embedded with one and you've been deeply embedded with one and you've been deeply embedded with one of our church Partners over the course of our church Partners over the course of our church Partners over the course of the last year helping them manage of the last year helping them manage of the last year helping them manage their strategy uh for their stewardship their strategy uh for their stewardship their strategy uh for their stewardship initiative so I'm interviewing you today initiative so I'm interviewing you today initiative so I'm interviewing you today Jason I want you to help our audience Jason I want you to help our audience Jason I want you to help our audience sort of understand what questions they sort of understand what questions they sort of understand what questions they need to ask and what components they need to ask and what components they need to ask and what components they need to include in their framework for need to include in their framework for need to include in their framework for their internal Communications to make their internal Communications to make their internal Communications to make the most out of their giving initiative the most out of their giving initiative the most out of their giving initiative so let me start let's set this up by why so let me start let's set this up by why so let me start let's set this up by why don't you share a little bit of your don't you share a little bit of your don't you share a little bit of your background in giving campaigns and background in giving campaigns and background in giving campaigns and initiatives because you this is not initiatives because you this is not initiatives because you this is not something that's new to you uh yeah something that's new to you uh yeah something that's new to you uh yeah you've been you've been around this you've been you've been around this you've been you've been around this space for quite some time I have for for space for quite some time I have for for space for quite some time I have for for a long long time um about 30 years

a long long time um about 30 years a long long time um about 30 years actually uh my my mom uh I love my mom actually uh my my mom uh I love my mom actually uh my my mom uh I love my mom she uh she had her own business as a she uh she had her own business as a she uh she had her own business as a development consultant and mostly in the development consultant and mostly in the development consultant and mostly in the PA Church world mostly with major donor PA Church world mostly with major donor PA Church world mostly with major donor giving and so my early career was giving and so my early career was giving and so my early career was working for her and so I I I I learned a working for her and so I I I I learned a working for her and so I I I I learned a lot about fund development and donor lot about fund development and donor lot about fund development and donor development Communications and all that development Communications and all that development Communications and all that kind of stuff early on so got a lot of kind of stuff early on so got a lot of kind of stuff early on so got a lot of experience with it and then at my church experience with it and then at my church experience with it and then at my church I used to be a com director in one of I used to be a com director in one of I used to be a com director in one of you know one of the things that we all you know one of the things that we all you know one of the things that we all wear lots of hats one of the things that wear lots of hats one of the things that wear lots of hats one of the things that they came to me with was hey we want you they came to me with was hey we want you they came to me with was hey we want you to run our $27 million cathic campaign to run our $27 million cathic campaign to run our $27 million cathic campaign and this is a long time ago I said okay and this is a long time ago I said okay and this is a long time ago I said okay and so I I learned how to do that and and so I I learned how to do that and and so I I learned how to do that and since then I've I've I've consulted and since then I've I've I've consulted and since then I've I've I've consulted and coached a number of churches in this coached a number of churches in this coached a number of churches in this space and like you said actually two space and like you said actually two space and like you said actually two churches right now we're we're winding churches right now we're we're winding churches right now we're we're winding down one and we're revving up another down one and we're revving up another down one and we're revving up another one that's in this uh generosity season one that's in this uh generosity season one that's in this uh generosity season of uh doing some type of a capital of uh doing some type of a capital of uh doing some type of a capital campaign so a lot of experience with it campaign so a lot of experience with it campaign so a lot of experience with it and so you know there's there's a lot of and so you know there's there's a lot of and so you know there's there's a lot of different methods and strategies out different methods and strategies out different methods and strategies out there but it's a great it's a great there but it's a great it's a great there but it's a great it's a great conversation to talk specifically with conversation to talk specifically with conversation to talk specifically with with com directors here today let me ask with com directors here today let me ask with com directors here today let me ask you a question Jason I I know that you you a question Jason I I know that you you a question Jason I I know that you know a lot of churches will use uh know a lot of churches will use uh know a lot of churches will use uh outside agencies um and you know outside agencies um and you know outside agencies um and you know Consultants uh to help them de velop Consultants uh to help them de velop Consultants uh to help them de velop their strategy for their their giving their strategy for their their giving their strategy for their their giving campaign their giving initiative can you campaign their giving initiative can you campaign their giving initiative can you uh just shed a little bit of light on uh

uh just shed a little bit of light on uh uh just shed a little bit of light on uh maybe some of the different ways that maybe some of the different ways that maybe some of the different ways that some of those different organizations or some of those different organizations or some of those different organizations or different Consultants go about uh even different Consultants go about uh even different Consultants go about uh even just coaching the church through the just coaching the church through the just coaching the church through the giving initiative itself yes so giving initiative itself yes so giving initiative itself yes so sometimes churches you know they'll hire sometimes churches you know they'll hire sometimes churches you know they'll hire some type of a consultant that some type of a consultant that some type of a consultant that consultant will either come to them and consultant will either come to them and consultant will either come to them and say okay hey it's this is a more of a a say okay hey it's this is a more of a a say okay hey it's this is a more of a a coaching type of a situ sitation and so coaching type of a situ sitation and so coaching type of a situ sitation and so if you're looking to you know you need if you're looking to you know you need if you're looking to you know you need to raise you know a few million dollars to raise you know a few million dollars to raise you know a few million dollars for some type of a building or something for some type of a building or something for some type of a building or something like that you know that's that tends to like that you know that's that tends to like that you know that's that tends to be a pretty you know short run um and be a pretty you know short run um and be a pretty you know short run um and then that happens all the time you know then that happens all the time you know then that happens all the time you know maybe it's a new campus and so you don't maybe it's a new campus and so you don't maybe it's a new campus and so you don't want to have a long long Capital want to have a long long Capital want to have a long long Capital campaign type of a thing and so you campaign type of a thing and so you campaign type of a thing and so you think you can get it done with your your think you can get it done with your your think you can get it done with your your big donor your major donors and then you big donor your major donors and then you big donor your major donors and then you just you bring the entire church um just you bring the entire church um just you bring the entire church um other other organizations will say hey other other organizations will say hey other other organizations will say hey do like a One Fund that's a pretty do like a One Fund that's a pretty do like a One Fund that's a pretty popular thing and the One Fund is where popular thing and the One Fund is where popular thing and the One Fund is where you go to the congregation and say hey you go to the congregation and say hey you go to the congregation and say hey over the next two years we're going to over the next two years we're going to over the next two years we're going to just do a one fun meaning that you're just do a one fun meaning that you're just do a one fun meaning that you're going to write down what your ties are going to write down what your ties are going to write down what your ties are what you normally give plus your what you normally give plus your what you normally give plus your offering and that's what you're going to offering and that's what you're going to offering and that's what you're going to give over the next two years so it's give over the next two years so it's give over the next two years so it's just another way to kind of package it just another way to kind of package it just another way to kind of package it up regardless though it's one of those up regardless though it's one of those up regardless though it's one of those things where you have usually a two-year things where you have usually a two-year things where you have usually a two-year commitment um for for you know for the commitment um for for you know for the commitment um for for you know for the church to to get engaged with and every church to to get engaged with and every church to to get engaged with and every consultant will say that it's really

consultant will say that it's really consultant will say that it's really important you have 100% participation so important you have 100% participation so important you have 100% participation so even though there's a financial goal out even though there's a financial goal out even though there's a financial goal out there I think the bigger goal is get there I think the bigger goal is get there I think the bigger goal is get everybody involved at some level and let everybody involved at some level and let everybody involved at some level and let the Lord work as far as what's going to the Lord work as far as what's going to the Lord work as far as what's going to be you know committed for for being be you know committed for for being be you know committed for for being raised so you you know it depends on raised so you you know it depends on raised so you you know it depends on your culture I just had a church not too your culture I just had a church not too your culture I just had a church not too long ago bark that you introduced me to long ago bark that you introduced me to long ago bark that you introduced me to that I had a conversation they were not that I had a conversation they were not that I had a conversation they were not interested in bringing in an outside or interested in bringing in an outside or interested in bringing in an outside or you know agency organization uh to to be you know agency organization uh to to be you know agency organization uh to to be their rep so to speak they were looking their rep so to speak they were looking their rep so to speak they were looking for maybe some coaching because they've for maybe some coaching because they've for maybe some coaching because they've been been there and done that and so been been there and done that and so been been there and done that and so they're asking some good questions about they're asking some good questions about they're asking some good questions about are there any new trends anything we are there any new trends anything we are there any new trends anything we should be considering you know what do should be considering you know what do should be considering you know what do we not know that we need to know without we not know that we need to know without we not know that we need to know without going let's hire a a consultant for the going let's hire a a consultant for the going let's hire a a consultant for the next two years that's going to come in next two years that's going to come in next two years that's going to come in and bring in all their strategy and all and bring in all their strategy and all and bring in all their strategy and all their programs that's not what this their programs that's not what this their programs that's not what this church wanted so you kind of have to church wanted so you kind of have to church wanted so you kind of have to figure out what's the landscape of your figure out what's the landscape of your figure out what's the landscape of your congregation your leadership and what congregation your leadership and what congregation your leadership and what are you trying to achieve when a church are you trying to achieve when a church are you trying to achieve when a church hires a consultant or an agency to come hires a consultant or an agency to come hires a consultant or an agency to come in and help sort of help help build the in and help sort of help help build the in and help sort of help help build the framework for their their campaign their framework for their their campaign their framework for their their campaign their initiative how much of a how much initiative how much of a how much initiative how much of a how much structure how much framework do they structure how much framework do they structure how much framework do they bring in as it relates to the bring in as it relates to the bring in as it relates to the communication side of that that they communication side of that that they communication side of that that they typically have sort of a this is the typically have sort of a this is the typically have sort of a this is the plan this is the strategy and just like plan this is the strategy and just like plan this is the strategy and just like put it on the table for the comms put it on the table for the comms put it on the table for the comms director and say go execute this this director and say go execute this this director and say go execute this this this Playbook is that Ty yeah they'll this Playbook is that Ty yeah they'll this Playbook is that Ty yeah they'll come with you know they'll come with

come with you know they'll come with come with you know they'll come with okay week one you want to do this week okay week one you want to do this week okay week one you want to do this week two you want to do you know they come two you want to do you know they come two you want to do you know they come with a whole big plan and it's you know with a whole big plan and it's you know with a whole big plan and it's you know if it's two years it's not every week if it's two years it's not every week if it's two years it's not every week but they come with a pretty big plan and but they come with a pretty big plan and but they come with a pretty big plan and then your job is to figure out okay then your job is to figure out okay then your job is to figure out okay what's that theme that we're You Know what's that theme that we're You Know what's that theme that we're You Know What's the title of this thing the theme What's the title of this thing the theme What's the title of this thing the theme uh you know testimonies we we go find uh you know testimonies we we go find uh you know testimonies we we go find people in our church that we can get on people in our church that we can get on people in our church that we can get on camera you you got a lot of homework to camera you you got a lot of homework to camera you you got a lot of homework to do but the cool thing about that is do but the cool thing about that is do but the cool thing about that is you're not having to guess okay what do you're not having to guess okay what do you're not having to guess okay what do we do here what's today Monday okay what we do here what's today Monday okay what we do here what's today Monday okay what are we going to do today you know they are we going to do today you know they are we going to do today you know they come with a plan you have to go execute come with a plan you have to go execute come with a plan you have to go execute on that plan it's a lot of work but at on that plan it's a lot of work but at on that plan it's a lot of work but at least you're not driving blind you've least you're not driving blind you've least you're not driving blind you've got a road mapap for where you should be got a road mapap for where you should be got a road mapap for where you should be going and the and the consultant's job going and the and the consultant's job going and the and the consultant's job is to make sure that you're saying the is to make sure that you're saying the is to make sure that you're saying the right things that's from the lead Pastor right things that's from the lead Pastor right things that's from the lead Pastor all the way down to the comms team that all the way down to the comms team that all the way down to the comms team that sounds like it's it's the lead pastor sounds like it's it's the lead pastor sounds like it's it's the lead pastor and the Comm team and everybody else and the Comm team and everybody else and the Comm team and everybody else there saying the same thing moving there saying the same thing moving there saying the same thing moving forward so a good consultant will will forward so a good consultant will will forward so a good consultant will will bring that energy and bring that Clarity bring that energy and bring that Clarity bring that energy and bring that Clarity um to the meetings every single time if um to the meetings every single time if um to the meetings every single time if I'm sitting in the communications I'm sitting in the communications I'm sitting in the communications director's seat or maybe even in the director's seat or maybe even in the director's seat or maybe even in the pastor's seat um and I'm looking at or pastor's seat um and I'm looking at or pastor's seat um and I'm looking at or looking to a consultant or an outside looking to a consultant or an outside looking to a consultant or an outside agency uh to bring me the plan what are agency uh to bring me the plan what are agency uh to bring me the plan what are some of the primary key components in some of the primary key components in some of the primary key components in that communication strategy that I that communication strategy that I that communication strategy that I should be expecting them to be deliver should be expecting them to be deliver should be expecting them to be deliver to me yeah that's really really good so to me yeah that's really really good so to me yeah that's really really good so uh well I think the first thing is you uh well I think the first thing is you uh well I think the first thing is you know obviously wrapping your arms around

know obviously wrapping your arms around know obviously wrapping your arms around what are we how much money we wan to what are we how much money we wan to what are we how much money we wan to raise and what's it going towards pretty raise and what's it going towards pretty raise and what's it going towards pretty important you know if it's a capital important you know if it's a capital important you know if it's a capital campaign Capital typically means brick campaign Capital typically means brick campaign Capital typically means brick and mortar we're GNA go build you know a and mortar we're GNA go build you know a and mortar we're GNA go build you know a worship center versus um maybe programs worship center versus um maybe programs worship center versus um maybe programs maybe there's missions maybe you want to maybe there's missions maybe you want to maybe there's missions maybe you want to lump it all together so we're going to lump it all together so we're going to lump it all together so we're going to try and increase our Global Outreach try and increase our Global Outreach try and increase our Global Outreach you know by two times or three times and you know by two times or three times and you know by two times or three times and we're also going to build this new we're also going to build this new we're also going to build this new campus and so you have to kind of wrap campus and so you have to kind of wrap campus and so you have to kind of wrap your arms around what is it we're trying your arms around what is it we're trying your arms around what is it we're trying to achieve so once you kind of have that to achieve so once you kind of have that to achieve so once you kind of have that um it really comes down to a lot of I um it really comes down to a lot of I um it really comes down to a lot of I mean this is what I always coach on is mean this is what I always coach on is mean this is what I always coach on is well first of all we need to go to our well first of all we need to go to our well first of all we need to go to our top influencers you know our people that top influencers you know our people that top influencers you know our people that give the most because we want their give the most because we want their give the most because we want their buyin to the vision of what we're buyin to the vision of what we're buyin to the vision of what we're wanting to do here and so uh when I did wanting to do here and so uh when I did wanting to do here and so uh when I did this on at my church we had our we call this on at my church we had our we call this on at my church we had our we call them major donors we had our major donor them major donors we had our major donor them major donors we had our major donor list and we went to them first and we list and we went to them first and we list and we went to them first and we didn't go there with a polished plan we didn't go there with a polished plan we didn't go there with a polished plan we went there with rough drafts of hey this went there with rough drafts of hey this went there with rough drafts of hey this is what we're thinking about doing this is what we're thinking about doing this is what we're thinking about doing this is what we're going to call it you know is what we're going to call it you know is what we're going to call it you know this is this is the bucket list of this is this is the bucket list of this is this is the bucket list of things we want to achieve what do you things we want to achieve what do you things we want to achieve what do you think right so it's just it's more of a think right so it's just it's more of a think right so it's just it's more of a bringing them on board instead of saying bringing them on board instead of saying bringing them on board instead of saying here's what we want you to fund it's here's what we want you to fund it's here's what we want you to fund it's more about let's move together in this more about let's move together in this more about let's move together in this so there's a difference there and then so there's a difference there and then so there's a difference there and then you got your your midlevel then you have you got your your midlevel then you have you got your your midlevel then you have your Grassroots and so each time you you your Grassroots and so each time you you your Grassroots and so each time you you have your conversations it's about have your conversations it's about have your conversations it's about bringing people along so some of the big

bringing people along so some of the big bringing people along so some of the big nuggets are understanding what the what nuggets are understanding what the what nuggets are understanding what the what are we trying to achieve here and then I are we trying to achieve here and then I are we trying to achieve here and then I always recommend it doesn't matter if always recommend it doesn't matter if always recommend it doesn't matter if this is a a one one fun campaign that's this is a a one one fun campaign that's this is a a one one fun campaign that's like a two-year thing or this is just a like a two-year thing or this is just a like a two-year thing or this is just a a six-month deal you want to have some a six-month deal you want to have some a six-month deal you want to have some type of a brochure booklet that gives type of a brochure booklet that gives type of a brochure booklet that gives what we call a case for support state what we call a case for support state what we call a case for support state your case for why I as an individual in your case for why I as an individual in your case for why I as an individual in your church should support this vision your church should support this vision your church should support this vision and so that's a really important really and so that's a really important really and so that's a really important really important component in piece and I think important component in piece and I think important component in piece and I think above the you know or beyond the the above the you know or beyond the the above the you know or beyond the the printed booklet is testimonies printed booklet is testimonies printed booklet is testimonies testimonies about what God's doing in testimonies about what God's doing in testimonies about what God's doing in your church to really back up that he's your church to really back up that he's your church to really back up that he's moving this is his vision for what we're moving this is his vision for what we're moving this is his vision for what we're trying to achieve as a church and as a trying to achieve as a church and as a trying to achieve as a church and as a leadership team here's the stories of leadership team here's the stories of leadership team here's the stories of the changed lives of people at our the changed lives of people at our the changed lives of people at our church that this is why we do this it's church that this is why we do this it's church that this is why we do this it's not just because we're wanting to build not just because we're wanting to build not just because we're wanting to build a bigger building for building sake it's a bigger building for building sake it's a bigger building for building sake it's because more people will come and learn because more people will come and learn because more people will come and learn of who Jesus is and you'll forever of who Jesus is and you'll forever of who Jesus is and you'll forever change their life type of thing so change their life type of thing so change their life type of thing so there's a lot more involved with that there's a lot more involved with that there's a lot more involved with that with emails and you know maybe letters with emails and you know maybe letters with emails and you know maybe letters invitations social media but you've got invitations social media but you've got invitations social media but you've got your big you got your big nuggets of your big you got your big nuggets of your big you got your big nuggets of wrapping your arms around this campaign wrapping your arms around this campaign wrapping your arms around this campaign the the the the depth of it the length the the the the depth of it the length the the the the depth of it the length of it what are we trying to achieve of it what are we trying to achieve of it what are we trying to achieve you've got to have some type of a you've got to have some type of a you've got to have some type of a brochure that really communicates the brochure that really communicates the brochure that really communicates the case for support and then you have a case for support and then you have a case for support and then you have a bunch of other things throughout the bunch of other things throughout the bunch of other things throughout the whole campaign cycle that you've got to

whole campaign cycle that you've got to whole campaign cycle that you've got to really wrap your arms around but um I I really wrap your arms around but um I I really wrap your arms around but um I I would just say that it's if you if you would just say that it's if you if you would just say that it's if you if you bring in a consultant that consultant bring in a consultant that consultant bring in a consultant that consultant should bring the road map okay so you should bring the road map okay so you should bring the road map okay so you know where you're having to to go as a know where you're having to to go as a know where you're having to to go as a comms team you're not like guessing it comms team you're not like guessing it comms team you're not like guessing it should be built into your system should be built into your system should be built into your system it will be a lot of work a lot of work it will be a lot of work a lot of work it will be a lot of work a lot of work extra work on top of what you because extra work on top of what you because extra work on top of what you because Ministry do Ministry do Ministry do stop so you gota I mean it it could stop so you gota I mean it it could stop so you gota I mean it it could almost double your work for a season almost double your work for a season almost double your work for a season yeah let's speak to the uh to the yeah let's speak to the uh to the yeah let's speak to the uh to the communications director who uh isn't communications director who uh isn't communications director who uh isn't their their Church isn't bringing in a their their Church isn't bringing in a their their Church isn't bringing in a consultant um they're going to do the consultant um they're going to do the consultant um they're going to do the whole thing in-house Pastor executive whole thing in-house Pastor executive whole thing in-house Pastor executive Pastor Elders believe that they you know Pastor Elders believe that they you know Pastor Elders believe that they you know they have the the the gifting the skill they have the the the gifting the skill they have the the the gifting the skill the vision casting ability to do this the vision casting ability to do this the vision casting ability to do this in-house and on their own and I'm in-house and on their own and I'm in-house and on their own and I'm sitting in the communication director's sitting in the communication director's sitting in the communication director's seat seat seat um where should I start like what what um where should I start like what what um where should I start like what what question should I be asking of the question should I be asking of the question should I be asking of the leadership team uh what are the meetings leadership team uh what are the meetings leadership team uh what are the meetings that I need to be involved in and what that I need to be involved in and what that I need to be involved in and what are some of the primary pillars that are some of the primary pillars that are some of the primary pillars that other other than the brochure because I other other than the brochure because I other other than the brochure because I think that's that's clear and that makes think that's that's clear and that makes think that's that's clear and that makes a lot of sense but other than those a lot of sense but other than those a lot of sense but other than those things what are some of the key elements things what are some of the key elements things what are some of the key elements that I as the comm's Director need to that I as the comm's Director need to that I as the comm's Director need to make sure are Incorporated in my make sure are Incorporated in my make sure are Incorporated in my communication plan and strategy oh my communication plan and strategy oh my communication plan and strategy oh my gosh that's such a it's such a big comp gosh that's such a it's such a big comp gosh that's such a it's such a big comp I don't know if I can answer this in one I don't know if I can answer this in one I don't know if I can answer this in one one shot but um I I I would just highly one shot but um I I I would just highly one shot but um I I I would just highly encourage you to go back to your XP or encourage you to go back to your XP or encourage you to go back to your XP or whatever and say can I get some help whatever and say can I get some help whatever and say can I get some help from outside somebody who's been there

from outside somebody who's been there from outside somebody who's been there and done that running a and done that running a and done that running a Communications strategy or project for a Communications strategy or project for a Communications strategy or project for a capital type of campaign uh because you capital type of campaign uh because you capital type of campaign uh because you you don't know what you don't know you don't know what you don't know you don't know what you don't know there's there's just so many so many there's there's just so many so many there's there's just so many so many moving parts to this thing um obviously moving parts to this thing um obviously moving parts to this thing um obviously I think you've got to be involved in all I think you've got to be involved in all I think you've got to be involved in all the bigger conversations maybe not the the bigger conversations maybe not the the bigger conversations maybe not the Elder level type of conversations but Elder level type of conversations but Elder level type of conversations but you need to be involved in the you need to be involved in the you need to be involved in the leadership type of conversation so that leadership type of conversation so that leadership type of conversation so that you clearly hear from your leadership you clearly hear from your leadership you clearly hear from your leadership this is what we're thinking right most this is what we're thinking right most this is what we're thinking right most times um a sermon series gets wrapped times um a sermon series gets wrapped times um a sermon series gets wrapped like we're gonna have a sermon series in like we're gonna have a sermon series in like we're gonna have a sermon series in the fall for this Capital campaign or the fall for this Capital campaign or the fall for this Capital campaign or whatever that looks like all right okay whatever that looks like all right okay whatever that looks like all right okay that's three or four months from now I that's three or four months from now I that's three or four months from now I need to be involved in that Capital need to be involved in that Capital need to be involved in that Capital campaign campaign campaign series you know discussions maybe that's series you know discussions maybe that's series you know discussions maybe that's something you're not usually involved something you're not usually involved something you're not usually involved with you got to be involved with this with you got to be involved with this with you got to be involved with this one because there's so much one because there's so much one because there's so much communication that needs to happen to communication that needs to happen to communication that needs to happen to the congregation and it's all extremely the congregation and it's all extremely the congregation and it's all extremely timely you know you can't get ahead of timely you know you can't get ahead of timely you know you can't get ahead of your lead leadership and you can't get your lead leadership and you can't get your lead leadership and you can't get behind in your leadership you gotta go behind in your leadership you gotta go behind in your leadership you gotta go step to step if I here's one of the step to step if I here's one of the step to step if I here's one of the things that I I I'm curious about and things that I I I'm curious about and things that I I I'm curious about and maybe even concerned about if I'm doing maybe even concerned about if I'm doing maybe even concerned about if I'm doing a two-year campaign and I'm responsible a two-year campaign and I'm responsible a two-year campaign and I'm responsible for the communication um it's really for the communication um it's really for the communication um it's really easy to see how in the initial stages we easy to see how in the initial stages we easy to see how in the initial stages we are almost it's going to feel like are almost it's going to feel like are almost it's going to feel like overcommunication in terms of what we're overcommunication in terms of what we're overcommunication in terms of what we're putting in front of people to make sure putting in front of people to make sure putting in front of people to make sure everyone knows what they're supposed to everyone knows what they're supposed to everyone knows what they're supposed to know right I I always Define effective know right I I always Define effective know right I I always Define effective Communications as people know what Communications as people know what Communications as people know what they're supposed to know when they're

they're supposed to know when they're they're supposed to know when they're supposed to know it and they know what supposed to know it and they know what supposed to know it and they know what they're supposed to do when they get they're supposed to do when they get they're supposed to do when they get that information so in the early stages that information so in the early stages that information so in the early stages we're going to just bombard people with we're going to just bombard people with we're going to just bombard people with this Vision with the call to action you this Vision with the call to action you this Vision with the call to action you know with the timeline and what we're know with the timeline and what we're know with the timeline and what we're doing over the course of a two-year span doing over the course of a two-year span doing over the course of a two-year span how do I manage that communication uh how do I manage that communication uh how do I manage that communication uh that that that flow right like do I go that that that flow right like do I go that that that flow right like do I go weekly if if we're in six month six or weekly if if we're in six month six or weekly if if we're in six month six or month n or month 15 should I have month n or month 15 should I have month n or month 15 should I have something going out weekly should it be something going out weekly should it be something going out weekly should it be daily how how often am I communicating daily how how often am I communicating daily how how often am I communicating to people what we're doing and I have a to people what we're doing and I have a to people what we're doing and I have a follow-up question to that as well so so follow-up question to that as well so so follow-up question to that as well so so so if it's like a two-year campaign so if it's like a two-year campaign so if it's like a two-year campaign that's eight quarters right yeah that that's eight quarters right yeah that that's eight quarters right yeah that first quarter pretty intensive because first quarter pretty intensive because first quarter pretty intensive because in that first month or two because in that first month or two because in that first month or two because you're laun in a sermon series it's a you're laun in a sermon series it's a you're laun in a sermon series it's a Capal campaign people are giving making Capal campaign people are giving making Capal campaign people are giving making their commitments you're communicating their commitments you're communicating their commitments you're communicating them about that all all that's there's them about that all all that's there's them about that all all that's there's so much that goes on right then and so much that goes on right then and so much that goes on right then and there then you look at the second third there then you look at the second third there then you look at the second third fourth fifth six seventh quarters and fourth fifth six seventh quarters and fourth fifth six seventh quarters and you have to have a plan for each quarter you have to have a plan for each quarter you have to have a plan for each quarter now you're not hitting it hard every now you're not hitting it hard every now you're not hitting it hard every quarter it will grow old real fast but quarter it will grow old real fast but quarter it will grow old real fast but perhaps maybe there's a quarterly perhaps maybe there's a quarterly perhaps maybe there's a quarterly newsletter that gets sent out maybe it's newsletter that gets sent out maybe it's newsletter that gets sent out maybe it's a printed piece to bring you up to speed a printed piece to bring you up to speed a printed piece to bring you up to speed hey here's what you committed here's hey here's what you committed here's hey here's what you committed here's what you've given towards that what you've given towards that what you've given towards that commitment and let's just talk about commitment and let's just talk about commitment and let's just talk about some stories of movement of what we've some stories of movement of what we've some stories of movement of what we've done over the last quarter since the done over the last quarter since the done over the last quarter since the funds have come in maybe we shared funds have come in maybe we shared funds have come in maybe we shared pictures of you know the building pictures of you know the building pictures of you know the building campaign or maybe we went on this campaign or maybe we went on this campaign or maybe we went on this mission trip and built a school mission trip and built a school mission trip and built a school somewhere you know that type of thing so

somewhere you know that type of thing so somewhere you know that type of thing so you have to look at the first quarter is you have to look at the first quarter is you have to look at the first quarter is the most intense then really quarters the most intense then really quarters the most intense then really quarters you know two through seven not as you know two through seven not as you know two through seven not as intense however year in giving always intense however year in giving always intense however year in giving always plays into that um and other maybe some plays into that um and other maybe some plays into that um and other maybe some other things that are kind of that are other things that are kind of that are other things that are kind of that are careful with you you have your one-year careful with you you have your one-year careful with you you have your one-year anniversary right maybe you know if you anniversary right maybe you know if you anniversary right maybe you know if you had a two-year campaign the first year had a two-year campaign the first year had a two-year campaign the first year is great but by the time the first year is great but by the time the first year is great but by the time the first year ends you got brand new people that came ends you got brand new people that came ends you got brand new people that came to your church well how do you get them to your church well how do you get them to your church well how do you get them on board for next year so every quarter on board for next year so every quarter on board for next year so every quarter has to have its own little strategy then has to have its own little strategy then has to have its own little strategy then when you get towards the eighth quarter when you get towards the eighth quarter when you get towards the eighth quarter the final quarter it is really about the final quarter it is really about the final quarter it is really about trying to land this airplane and trying to land this airplane and trying to land this airplane and depending on when you launch this thing depending on when you launch this thing depending on when you launch this thing lots of things are coming into play here lots of things are coming into play here lots of things are coming into play here but you're trying to get people that but you're trying to get people that but you're trying to get people that maybe just sat on the side lines in or maybe just sat on the side lines in or maybe just sat on the side lines in or maybe people who are kind of a little maybe people who are kind of a little maybe people who are kind of a little bit laxidasical on their commitment get bit laxidasical on their commitment get bit laxidasical on their commitment get them involved or maybe it's those people them involved or maybe it's those people them involved or maybe it's those people that are just almost getting to the that are just almost getting to the that are just almost getting to the finish line of their commitment like finish line of their commitment like finish line of their commitment like pushing them forward so you want to look pushing them forward so you want to look pushing them forward so you want to look at it in quarters and you don't you're at it in quarters and you don't you're at it in quarters and you don't you're not super intense every single quarter not super intense every single quarter not super intense every single quarter there's es and flows to that that is there's es and flows to that that is there's es and flows to that that is super helpful you kind of hit on what my super helpful you kind of hit on what my super helpful you kind of hit on what my follow-up question was that is in most follow-up question was that is in most follow-up question was that is in most cases with the churches that I'm I'm cases with the churches that I'm I'm cases with the churches that I'm I'm working with that are doing these working with that are doing these working with that are doing these campaigns most of them are are growing campaigns most of them are are growing campaigns most of them are are growing growing pretty rapidly and a big part of growing pretty rapidly and a big part of growing pretty rapidly and a big part of the reason that they're doing these the reason that they're doing these the reason that they're doing these initiatives is because they're trying to initiatives is because they're trying to initiatives is because they're trying to find ways to uh more better financially find ways to uh more better financially find ways to uh more better financially support the growth that they're seeing support the growth that they're seeing support the growth that they're seeing and the expansion opportunities that and the expansion opportunities that and the expansion opportunities that they have which means if I launch this they have which means if I launch this they have which means if I launch this say you know first quarter of 2025 and

say you know first quarter of 2025 and say you know first quarter of 2025 and it's going to run all the way through it's going to run all the way through it's going to run all the way through 2025 and finish at the end of 2026 I'm 2025 and finish at the end of 2026 I'm 2025 and finish at the end of 2026 I'm expecting new people every Sunday what expecting new people every Sunday what expecting new people every Sunday what are some of the key tips or techniques are some of the key tips or techniques are some of the key tips or techniques that you've seen churches use to get that you've seen churches use to get that you've seen churches use to get people in engaged at month 6 or month 12 people in engaged at month 6 or month 12 people in engaged at month 6 or month 12 or month 15 if they're new to the church or month 15 if they're new to the church or month 15 if they're new to the church people are just stepping in and they're people are just stepping in and they're people are just stepping in and they're they're new to the church maybe they're they're new to the church maybe they're they're new to the church maybe they're not even yet following Jesus or maybe not even yet following Jesus or maybe not even yet following Jesus or maybe they are longtime Jesus disciples who've they are longtime Jesus disciples who've they are longtime Jesus disciples who've just moved to the community and they just moved to the community and they just moved to the community and they found a great church that they want to found a great church that they want to found a great church that they want to be a part of what's what's the be a part of what's what's the be a part of what's what's the communication light for those people communication light for those people communication light for those people yeah so you're always you're always yeah so you're always you're always yeah so you're always you're always communicating for two years the vision communicating for two years the vision communicating for two years the vision like you're always talking you're always like you're always talking you're always like you're always talking you're always dropping into you know maybe the lead dropping into you know maybe the lead dropping into you know maybe the lead pastor's dropping into his sermon or you pastor's dropping into his sermon or you pastor's dropping into his sermon or you have a video that's showing about the have a video that's showing about the have a video that's showing about the you know the whatever it's called and you know the whatever it's called and you know the whatever it's called and you're you're so there's constant you're you're so there's constant you're you're so there's constant communication about the campaign it's communication about the campaign it's communication about the campaign it's not like you just don't communicate so not like you just don't communicate so not like you just don't communicate so when people hear that come to your when people hear that come to your when people hear that come to your church they hear that they're like huh church they hear that they're like huh church they hear that they're like huh what's that well maybe in the lobbies what's that well maybe in the lobbies what's that well maybe in the lobbies where you want to set up your your big where you want to set up your your big where you want to set up your your big display about this is what we're trying display about this is what we're trying display about this is what we're trying to achieve here's the vision right and to achieve here's the vision right and to achieve here's the vision right and so people are going to be aware of it so people are going to be aware of it so people are going to be aware of it you have to you have to use those you have to you have to use those you have to you have to use those opportunities when you can ask people to opportunities when you can ask people to opportunities when you can ask people to jump on board so if it's a one-year jump on board so if it's a one-year jump on board so if it's a one-year anniversary you know we started this a anniversary you know we started this a anniversary you know we started this a year ago and here we are a new year a year ago and here we are a new year a year ago and here we are a new year a lot of you are brand new let's give you lot of you are brand new let's give you lot of you are brand new let's give you an opportunity to jump in and you don't an opportunity to jump in and you don't an opportunity to jump in and you don't go from the you go from the standpoint go from the you go from the standpoint go from the you go from the standpoint of a 100% participation so like you said of a 100% participation so like you said of a 100% participation so like you said a lot of new people tend to be brand new a lot of new people tend to be brand new a lot of new people tend to be brand new baby Christians well baby Christians baby Christians well baby Christians baby Christians well baby Christians don't maybe necessarily understand don't maybe necessarily understand don't maybe necessarily understand generosity and stewardship that's okay

generosity and stewardship that's okay generosity and stewardship that's okay they're they're just started following they're they're just started following they're they're just started following Jesus Takes them time to kind of grow up Jesus Takes them time to kind of grow up Jesus Takes them time to kind of grow up right so you're not trying to get them right so you're not trying to get them right so you're not trying to get them to sign a pledge card but you do want to to sign a pledge card but you do want to to sign a pledge card but you do want to give them opportunities to because are give them opportunities to because are give them opportunities to because are sophisticated they're smart and so um I sophisticated they're smart and so um I sophisticated they're smart and so um I always try to find throughout the whole always try to find throughout the whole always try to find throughout the whole year I look at those opportunities year I look at those opportunities year I look at those opportunities what's the sermon series like that would what's the sermon series like that would what's the sermon series like that would give us a great opportunity to talk give us a great opportunity to talk give us a great opportunity to talk about our Capital campaign where we are about our Capital campaign where we are about our Capital campaign where we are and then you know nonchalantly throw out and then you know nonchalantly throw out and then you know nonchalantly throw out the hey if you're new with us and you the hey if you're new with us and you the hey if you're new with us and you want to get involved you know we're want to get involved you know we're want to get involved you know we're going to have a a a meeting after church going to have a a a meeting after church going to have a a a meeting after church today we're going to go deeper into today we're going to go deeper into today we're going to go deeper into those details so you're invited we're those details so you're invited we're those details so you're invited we're have donutes or hey here's a there's a have donutes or hey here's a there's a have donutes or hey here's a there's a pledge card we'd love for you to to jump pledge card we'd love for you to to jump pledge card we'd love for you to to jump in and and join the vision of this thing in and and join the vision of this thing in and and join the vision of this thing and this isn't about us trying to and this isn't about us trying to and this isn't about us trying to collect money it's about trying to help collect money it's about trying to help collect money it's about trying to help more people find Jesus so there's more people find Jesus so there's more people find Jesus so there's there's definitely tactics in in seasons there's definitely tactics in in seasons there's definitely tactics in in seasons of when you can ask new people to jump of when you can ask new people to jump of when you can ask new people to jump in but definitely on the anniversary for in but definitely on the anniversary for in but definitely on the anniversary for sure it's a two-year deal one year mark sure it's a two-year deal one year mark sure it's a two-year deal one year mark make it a big pitch to get new new make it a big pitch to get new new make it a big pitch to get new new people to make a commitment okay uh I'm people to make a commitment okay uh I'm people to make a commitment okay uh I'm I'm gonna ask you one more question it's I'm gonna ask you one more question it's I'm gonna ask you one more question it's a little bit more open-ended and and a little bit more open-ended and and a little bit more open-ended and and we'll try to to wrap up from here um we'll try to to wrap up from here um we'll try to to wrap up from here um what are some key what are some key what are some key potential mistakes or mistakes that potential mistakes or mistakes that potential mistakes or mistakes that you've seen churches make uh as they're you've seen churches make uh as they're you've seen churches make uh as they're rolling out their communication plan uh rolling out their communication plan uh rolling out their communication plan uh for a for a for a stewardship campaign or a giving stewardship campaign or a giving stewardship campaign or a giving initiative can you can you think of initiative can you can you think of initiative can you can you think of things that you would be like just that things that you would be like just that things that you would be like just that would make you cringe and you're like if would make you cringe and you're like if would make you cringe and you're like if you do if you do that it's going to hurt

you do if you do that it's going to hurt you do if you do that it's going to hurt your ethic too early sometimes we get your ethic too early sometimes we get your ethic too early sometimes we get ahead of ourselves and we don't bring ahead of ourselves and we don't bring ahead of ourselves and we don't bring all of our key leaders involved um and all of our key leaders involved um and all of our key leaders involved um and we want to just launch it because well we want to just launch it because well we want to just launch it because well it's January and it's here is November it's January and it's here is November it's January and it's here is November and we got to get this thing launched and we got to get this thing launched and we got to get this thing launched and it's like well hold on you know make and it's like well hold on you know make and it's like well hold on you know make sure that you take the prop proper steps sure that you take the prop proper steps sure that you take the prop proper steps to bring everybody along for the ride to bring everybody along for the ride to bring everybody along for the ride and I seen too many times where churches and I seen too many times where churches and I seen too many times where churches just jumped ahead of that and it didn't just jumped ahead of that and it didn't just jumped ahead of that and it didn't go over so well and they didn't reach go over so well and they didn't reach go over so well and they didn't reach their goal because they didn't plan their goal because they didn't plan their goal because they didn't plan ahead of time to to give enough time for ahead of time to to give enough time for ahead of time to to give enough time for people to come up to speed you got people to come up to speed you got people to come up to speed you got you're dealing with people who are going you're dealing with people who are going you're dealing with people who are going to sacrifice and give you a bunch of to sacrifice and give you a bunch of to sacrifice and give you a bunch of money I don't know about you but that's money I don't know about you but that's money I don't know about you but that's something I want to budget for something I want to budget for something I want to budget for personally for the next two years not personally for the next two years not personally for the next two years not just bring it to me and I have a month just bring it to me and I have a month just bring it to me and I have a month to decide so that's probably the biggest to decide so that's probably the biggest to decide so that's probably the biggest mistake churches make is they they get mistake churches make is they they get mistake churches make is they they get too quick with it without taking the too quick with it without taking the too quick with it without taking the proper steps of communication um proper steps of communication um proper steps of communication um otherwise I mean you know there is that otherwise I mean you know there is that otherwise I mean you know there is that there's that balance of overc there's that balance of overc there's that balance of overc communicating it for two years because communicating it for two years because communicating it for two years because then it becomes like can you stop asking then it becomes like can you stop asking then it becomes like can you stop asking for money right you got to be really for money right you got to be really for money right you got to be really mindful of that yeah yeah that makes mindful of that yeah yeah that makes mindful of that yeah yeah that makes that makes a lot of sense well Jason I I that makes a lot of sense well Jason I I that makes a lot of sense well Jason I I really appreciate your Insight on this I really appreciate your Insight on this I really appreciate your Insight on this I mean I've been in Ministry for over two mean I've been in Ministry for over two mean I've been in Ministry for over two decades and and can honestly say it's decades and and can honestly say it's decades and and can honestly say it's not you know these giving and not you know these giving and not you know these giving and stewardship campaigns are not something stewardship campaigns are not something stewardship campaigns are not something that I've ever not been a part of on a that I've ever not been a part of on a that I've ever not been a part of on a really consequential level and and and really consequential level and and and really consequential level and and and and honestly the the ones that I have and honestly the the ones that I have and honestly the the ones that I have haven't always gone amazingly well so i'

haven't always gone amazingly well so i' haven't always gone amazingly well so i' I've I've made some of these mistakes I've I've made some of these mistakes I've I've made some of these mistakes along the way and uh this has been very along the way and uh this has been very along the way and uh this has been very helpful for me very beneficial for me helpful for me very beneficial for me helpful for me very beneficial for me and I'm I'm hopeful that it's been and I'm I'm hopeful that it's been and I'm I'm hopeful that it's been beneficial for our audience for those of beneficial for our audience for those of beneficial for our audience for those of you who are sitting in the you who are sitting in the you who are sitting in the Communications seat and maybe not the Communications seat and maybe not the Communications seat and maybe not the pastor or the executive Pastor maybe pastor or the executive Pastor maybe pastor or the executive Pastor maybe this is an episode that you do want to this is an episode that you do want to this is an episode that you do want to share with your your pastor your share with your your pastor your share with your your pastor your executive Pastor so that uh it might executive Pastor so that uh it might executive Pastor so that uh it might spark some conversations amongst your spark some conversations amongst your spark some conversations amongst your team to make sure that you're just team to make sure that you're just team to make sure that you're just asking all the questions that you need asking all the questions that you need asking all the questions that you need to ask uh as you're building out your to ask uh as you're building out your to ask uh as you're building out your process and I'm I'm of the I'm of the on process and I'm I'm of the I'm of the on process and I'm I'm of the I'm of the on your last point there I'm of the the your last point there I'm of the the your last point there I'm of the the inclination that um you know I I think inclination that um you know I I think inclination that um you know I I think this is a Rick Warren ISM I can't this is a Rick Warren ISM I can't this is a Rick Warren ISM I can't remember where it came from but it's remember where it came from but it's remember where it came from but it's something to the effect of you know most something to the effect of you know most something to the effect of you know most pastors church leaders um uh pastors church leaders um uh pastors church leaders um uh overestimate what they can accomplish in overestimate what they can accomplish in overestimate what they can accomplish in a year and underestimate what they can a year and underestimate what they can a year and underestimate what they can accomplish in 10 now that's kind of a accomplish in 10 now that's kind of a accomplish in 10 now that's kind of a big picture thing but I think what it's big picture thing but I think what it's big picture thing but I think what it's done to me is it's given me cause to done to me is it's given me cause to done to me is it's given me cause to pretty much slow down in everything that pretty much slow down in everything that pretty much slow down in everything that I do in Ministry uh rather than race to I do in Ministry uh rather than race to I do in Ministry uh rather than race to the finish line or race to the start the finish line or race to the start the finish line or race to the start line and make sure that I give myself line and make sure that I give myself line and make sure that I give myself plenty of opportunity to think through plenty of opportunity to think through plenty of opportunity to think through what I'm doing and the way that I'm what I'm doing and the way that I'm what I'm doing and the way that I'm doing it so that I'm most effective when doing it so that I'm most effective when doing it so that I'm most effective when I hit that launch so I think that's I hit that launch so I think that's I hit that launch so I think that's really really great advice any parting really really great advice any parting really really great advice any parting advice or parting shots for our audience advice or parting shots for our audience advice or parting shots for our audience today yeah I I was you got to get some today yeah I I was you got to get some today yeah I I was you got to get some you really want to get some coaching and you really want to get some coaching and you really want to get some coaching and um try not to do this alone even um try not to do this alone even um try not to do this alone even coaching asking other churches in the coaching asking other churches in the coaching asking other churches in the area like hey what did you guys do can area like hey what did you guys do can area like hey what did you guys do can we look at your game plan get some help we look at your game plan get some help we look at your game plan get some help um don't you don't have to Pioneer um don't you don't have to Pioneer um don't you don't have to Pioneer Pioneer yourself and the other thing is

Pioneer yourself and the other thing is Pioneer yourself and the other thing is just it is that I know we have a just it is that I know we have a just it is that I know we have a financial goal but you really want to financial goal but you really want to financial goal but you really want to strive for 100% participation let the strive for 100% participation let the strive for 100% participation let the Lord help you with the goal your job is Lord help you with the goal your job is Lord help you with the goal your job is to try and get everybody on board at to try and get everybody on board at to try and get everybody on board at some level even if it's just a little some level even if it's just a little some level even if it's just a little bit 100% participation is so important bit 100% participation is so important bit 100% participation is so important to the overall success of a of a capital to the overall success of a of a capital to the overall success of a of a capital campaign yeah and that 100% campaign yeah and that 100% campaign yeah and that 100% participation is going to come based on participation is going to come based on participation is going to come based on two things in my opinion one a two things in my opinion one a two things in my opinion one a compelling Vision that is consistently compelling Vision that is consistently compelling Vision that is consistently communicated and then effective communicated and then effective communicated and then effective communication to support that compelling communication to support that compelling communication to support that compelling Vision right those two things really Vision right those two things really Vision right those two things really have to work together because a pastor have to work together because a pastor have to work together because a pastor or leadership team who come up with a or leadership team who come up with a or leadership team who come up with a compell Vision that might motivate compell Vision that might motivate compell Vision that might motivate people to give uh is only as good as the people to give uh is only as good as the people to give uh is only as good as the U wavelength in which it is communicated U wavelength in which it is communicated U wavelength in which it is communicated so people need to know it they need to so people need to know it they need to so people need to know it they need to hear it and and also and they need to hear it and and also and they need to hear it and and also and they need to hear it a lot right you know that Andy hear it a lot right you know that Andy hear it a lot right you know that Andy Stanley says Vis Vision leaks right it's Stanley says Vis Vision leaks right it's Stanley says Vis Vision leaks right it's a leaky bucket and so the minute you as a leaky bucket and so the minute you as a leaky bucket and so the minute you as a team feel like you have a team feel like you have a team feel like you have overcommunication on this door and and and it just goes it on this door and and and it just goes it how much is enough how much is too much how much is enough how much is too much how much is enough how much is too much but you know our experience has always but you know our experience has always but you know our experience has always been that the minute you start to get been that the minute you start to get been that the minute you start to get tired of saying it is about the time tired of saying it is about the time tired of saying it is about the time other people start hearing it that's other people start hearing it that's other people start hearing it that's right yep exactly spot on well thank you right yep exactly spot on well thank you right yep exactly spot on well thank you folks uh for tuning in to this episode folks uh for tuning in to this episode folks uh for tuning in to this episode of the missional marketing podcast if of the missional marketing podcast if of the missional marketing podcast if you've made it all the way here to the you've made it all the way here to the you've made it all the way here to the end we appreciate that uh if you haven't

end we appreciate that uh if you haven't end we appreciate that uh if you haven't yet subscribe wherever you listen to yet subscribe wherever you listen to yet subscribe wherever you listen to your favorite podcast make sure that you your favorite podcast make sure that you your favorite podcast make sure that you do that and if you're watching on our do that and if you're watching on our do that and if you're watching on our YouTube channel uh you can leave a YouTube channel uh you can leave a YouTube channel uh you can leave a comment below and I'll engage with you comment below and I'll engage with you comment below and I'll engage with you there I always watch those comments and there I always watch those comments and there I always watch those comments and uh yeah until next time we'll see you uh yeah until next time we'll see you uh yeah until next time we'll see you around the band