How to Best Utilize an Intern for Church Communications | Burning Questions

Patrick lenion wrote a book called the Patrick lenion wrote a book called the six working Geniuses I think it's called six working Geniuses I think it's called six working Geniuses I think it's called um I would have there's an assessment um I would have there's an assessment um I would have there's an assessment you can take and it's like 25 bucks have you can take and it's like 25 bucks have you can take and it's like 25 bucks have that inter turn take that assessment that inter turn take that assessment that inter turn take that assessment because it's gonna kind of clearly tell because it's gonna kind of clearly tell because it's gonna kind of clearly tell you where their giftedness where their you where their giftedness where their you where their giftedness where their Geniuses are and let's say their Geniuses are and let's say their Geniuses are and let's say their Geniuses are kind of invention and and Geniuses are kind of invention and and Geniuses are kind of invention and and wondering all right there you go don't wondering all right there you go don't wondering all right there you go don't give them a bunch of task to do cuz give them a bunch of task to do cuz give them a bunch of task to do cuz they're probably going to not do so well they're probably going to not do so well they're probably going to not do so well but let them be invol involved in but let them be invol involved in but let them be invol involved in meetings that are thinking and planning meetings that are thinking and planning meetings that are thinking and planning and being and being and being creative welcome to season 4 episode 33 creative welcome to season 4 episode 33 creative welcome to season 4 episode 33 of the missional marketing podcast this of the missional marketing podcast this of the missional marketing podcast this is the is the is the 157th edition of our show we've been 157th edition of our show we've been 157th edition of our show we've been producing this podcast since 2020 to producing this podcast since 2020 to producing this podcast since 2020 to help churches grow by leveraging digital help churches grow by leveraging digital help churches grow by leveraging digital marketing and effective Communications marketing and effective Communications marketing and effective Communications and uh I'm Bart Blair the co-host of the and uh I'm Bart Blair the co-host of the and uh I'm Bart Blair the co-host of the show joined by the CEO of missional show joined by the CEO of missional show joined by the CEO of missional marketing Mr Jason Hamrock hi Jason hey marketing Mr Jason Hamrock hi Jason hey marketing Mr Jason Hamrock hi Jason hey Bart how are you today today I'm doing Bart how are you today today I'm doing Bart how are you today today I'm doing very well we're recording this on a very well we're recording this on a very well we're recording this on a Friday it's been a long week with many Friday it's been a long week with many Friday it's been a long week with many many Zoom calls I see a little light at many Zoom calls I see a little light at many Zoom calls I see a little light at the end of the tunnel um but still a few the end of the tunnel um but still a few the end of the tunnel um but still a few more today after you and I are finished more today after you and I are finished more today after you and I are finished with this uh looking forward looking with this uh looking forward looking with this uh looking forward looking forward to weekend I'm having a bunch of forward to weekend I'm having a bunch of forward to weekend I'm having a bunch of people over to my house tonight to eat people over to my house tonight to eat people over to my house tonight to eat hamburgers and I'm looking forward to hamburgers and I'm looking forward to hamburgers and I'm looking forward to that what are you doing tonight anything that what are you doing tonight anything that what are you doing tonight anything special on your Friday night uh no special on your Friday night uh no special on your Friday night uh no nothing I don't even know my wife will nothing I don't even know my wife will nothing I don't even know my wife will tell me what we need to do so okay I I tell me what we need to do so okay I I tell me what we need to do so okay I I get get that yeah I get that well that's get get that yeah I get that well that's get get that yeah I get that well that's very good hey um we're going to just cut very good hey um we're going to just cut very good hey um we're going to just cut to the chase uh because well we're both to the chase uh because well we're both to the chase uh because well we're both on a schedule today and we wanted to we

on a schedule today and we wanted to we on a schedule today and we wanted to we wanted to record Another burning wanted to record Another burning wanted to record Another burning questions uh episode of our podcast it's questions uh episode of our podcast it's questions uh episode of our podcast it's been a little while since we've done been a little while since we've done been a little while since we've done this and our list of questions has been this and our list of questions has been this and our list of questions has been growing and so we decided hey we're just growing and so we decided hey we're just growing and so we decided hey we're just G to jump in for a few minutes and we're G to jump in for a few minutes and we're G to jump in for a few minutes and we're gonna tackle a couple of questions and gonna tackle a couple of questions and gonna tackle a couple of questions and so I think today I'll have Jason will so I think today I'll have Jason will so I think today I'll have Jason will ask me a question I will ask Jason a ask me a question I will ask Jason a ask me a question I will ask Jason a question and we'll both have an question and we'll both have an question and we'll both have an opportunity to kind of uh bounce ideas opportunity to kind of uh bounce ideas opportunity to kind of uh bounce ideas back back and forth off of each other on back back and forth off of each other on back back and forth off of each other on each of these questions and we want to each of these questions and we want to each of these questions and we want to remind you that if you have a question remind you that if you have a question remind you that if you have a question you can email them to us just send it to you can email them to us just send it to you can email them to us just send it to info@ missional marketing.com and just info@ missional marketing.com and just info@ missional marketing.com and just put in the subject line burning question put in the subject line burning question put in the subject line burning question for the podcast and uh that'll get to me for the podcast and uh that'll get to me for the podcast and uh that'll get to me and I'll add it to our list and maybe and I'll add it to our list and maybe and I'll add it to our list and maybe someday soon we'll answer your question someday soon we'll answer your question someday soon we'll answer your question on our show uh so Jason um do you want on our show uh so Jason um do you want on our show uh so Jason um do you want me to ask you a question first today me to ask you a question first today me to ask you a question first today bring it on let's go all right here's bring it on let's go all right here's bring it on let's go all right here's the question that I'm going to ask you the question that I'm going to ask you the question that I'm going to ask you uh Jason what are the best practices for uh Jason what are the best practices for uh Jason what are the best practices for growing our churches email list growing our churches email list growing our churches email list increasing our open rates and using increasing our open rates and using increasing our open rates and using email marketing to keep church members email marketing to keep church members email marketing to keep church members informed um driving key actions that we informed um driving key actions that we informed um driving key actions that we want them to respond to that's like want them to respond to that's like want them to respond to that's like three questions in one that was kind of three questions in one that was kind of three questions in one that was kind of a big one yeah that was a big question a big one yeah that was a big question a big one yeah that was a big question you know so obviously I think uh let's you know so obviously I think uh let's you know so obviously I think uh let's talk let's talk really briefly just talk let's talk really briefly just talk let's talk really briefly just about the content of the email um I'm a about the content of the email um I'm a about the content of the email um I'm a huge fan of keeping it short and simple huge fan of keeping it short and simple huge fan of keeping it short and simple if you've got a list of like eight if you've got a list of like eight if you've got a list of like eight things you're covering that's just too things you're covering that's just too things you're covering that's just too much right that's much right that's much right that's that's Overkill I'd like to keep it to that's Overkill I'd like to keep it to that's Overkill I'd like to keep it to uh normally we promote two things but uh normally we promote two things but uh normally we promote two things but occasionally three things um because you

occasionally three things um because you occasionally three things um because you you don't if you if you want them to you don't if you if you want them to you don't if you if you want them to engage so I'm I'm always trying to limit engage so I'm I'm always trying to limit engage so I'm I'm always trying to limit that to just a few things that are the that to just a few things that are the that to just a few things that are the top things I want to communicate for top things I want to communicate for top things I want to communicate for that week because you got to remember that week because you got to remember that week because you got to remember this is a weekly thing the second thing this is a weekly thing the second thing this is a weekly thing the second thing though if you go deeper into what is it though if you go deeper into what is it though if you go deeper into what is it we promote whatever you're promoting we promote whatever you're promoting we promote whatever you're promoting wrap a story around it so it should wrap a story around it so it should wrap a story around it so it should never just be we have this event coming never just be we have this event coming never just be we have this event coming on and you know it's in two weeks and we on and you know it's in two weeks and we on and you know it's in two weeks and we want to invite you tell a story first want to invite you tell a story first want to invite you tell a story first and then inside that and then inside that and then inside that story you invite them to the event I story you invite them to the event I story you invite them to the event I I'll tell you sometimes the best is this I'll tell you sometimes the best is this I'll tell you sometimes the best is this if you've got let's say you've got a if you've got let's say you've got a if you've got let's say you've got a serving event coming up and you want it serving event coming up and you want it serving event coming up and you want it you want the congregation to serve maybe you want the congregation to serve maybe you want the congregation to serve maybe you could think ahead and put together you could think ahead and put together you could think ahead and put together an article that talks about a small an article that talks about a small an article that talks about a small group groups rallying together the small group groups rallying together the small group groups rallying together the small group they went and they served and they group they went and they served and they group they went and they served and they did something really meaningful in the did something really meaningful in the did something really meaningful in the community you just accomplished a couple community you just accomplished a couple community you just accomplished a couple things there you talked about the value things there you talked about the value things there you talked about the value of small groups in small you know in of small groups in small you know in of small groups in small you know in community you talked about the value of community you talked about the value of community you talked about the value of serving and then you just promoted your serving and then you just promoted your serving and then you just promoted your upcoming serving event so you got to upcoming serving event so you got to upcoming serving event so you got to think a little deeper about don't just think a little deeper about don't just think a little deeper about don't just promote something to check it off the promote something to check it off the promote something to check it off the list but think about what can we do to list but think about what can we do to list but think about what can we do to tell a story and really motivate people tell a story and really motivate people tell a story and really motivate people because that's going to help your because that's going to help your because that's going to help your engagement of the email so your engagement of the email so your engagement of the email so your engagement rate will go up I have seen engagement rate will go up I have seen engagement rate will go up I have seen this happen open rates will continue to this happen open rates will continue to this happen open rates will continue to climb engagements will continue to climb climb engagements will continue to climb climb engagements will continue to climb links clicks to your website will

links clicks to your website will links clicks to your website will continue to climb so if you do that continue to climb so if you do that continue to climb so if you do that you're going to be in in really good you're going to be in in really good you're going to be in in really good shape now how to Pro how to get more shape now how to Pro how to get more shape now how to Pro how to get more people to subscribe to your email people to subscribe to your email people to subscribe to your email newsletter well you got to make it easy newsletter well you got to make it easy newsletter well you got to make it easy for people to find it I've actually for people to find it I've actually for people to find it I've actually literally been on Church websites I'm literally been on Church websites I'm literally been on Church websites I'm like where's your do you guys do a like where's your do you guys do a like where's your do you guys do a newsletter every every week I can't even newsletter every every week I can't even newsletter every every week I can't even find it anywhere it's not even put it in find it anywhere it's not even put it in find it anywhere it's not even put it in the footer don't just put on the the footer don't just put on the the footer don't just put on the homepage put it in the footer like homepage put it in the footer like homepage put it in the footer like subscribe make it real easy just your em subscribe make it real easy just your em subscribe make it real easy just your em just your your email don't ask for a just your your email don't ask for a just your your email don't ask for a bunch of information uh make sure you bunch of information uh make sure you bunch of information uh make sure you communicate that throughout the you know communicate that throughout the you know communicate that throughout the you know in church services inside the service in church services inside the service in church services inside the service itself maybe you've got an app so itself maybe you've got an app so itself maybe you've got an app so they've got the app but you could they've got the app but you could they've got the app but you could promote you know sign up for our our e e promote you know sign up for our our e e promote you know sign up for our our e e newsletter because you're going to get newsletter because you're going to get newsletter because you're going to get great information uh weekly so there's great information uh weekly so there's great information uh weekly so there's just different ways uh you know people's just different ways uh you know people's just different ways uh you know people's if you have a uh like a a starting kiosk if you have a uh like a a starting kiosk if you have a uh like a a starting kiosk in your lobby right and people are they in your lobby right and people are they in your lobby right and people are they walk up and they fill something out have walk up and they fill something out have walk up and they fill something out have them subscribe to the newsletter because them subscribe to the newsletter because them subscribe to the newsletter because that's where they're going to get all that's where they're going to get all that's where they're going to get all the details of what's going on inside the details of what's going on inside the details of what's going on inside the church so just a there's some ideas the church so just a there's some ideas the church so just a there's some ideas right there yeah let me let me last a right there yeah let me let me last a right there yeah let me let me last a few I'm kind of work from where you few I'm kind of work from where you few I'm kind of work from where you ended and and work backwards to where ended and and work backwards to where ended and and work backwards to where you started um creative ways print you started um creative ways print you started um creative ways print little business cards with a QR code on little business cards with a QR code on little business cards with a QR code on them that pops up a little uh register them that pops up a little uh register them that pops up a little uh register for our email list big thing about for our email list big thing about for our email list big thing about getting people to sign up for your email getting people to sign up for your email getting people to sign up for your email list is that you need to have something list is that you need to have something list is that you need to have something that you're offering to them they that you're offering to them they that you're offering to them they perceive has value to it right so I'm perceive has value to it right so I'm perceive has value to it right so I'm not just going to get on your email list not just going to get on your email list not just going to get on your email list just for the sake of getting on your just for the sake of getting on your just for the sake of getting on your email list but if you're sending

email list but if you're sending email list but if you're sending something to me that has some value I something to me that has some value I something to me that has some value I think that's super important I love think that's super important I love think that's super important I love stories stories of impact stories of stories stories of impact stories of stories stories of impact stories of life change I love Recaps of sermons um life change I love Recaps of sermons um life change I love Recaps of sermons um I love content in the newsletter that I love content in the newsletter that I love content in the newsletter that points back to expanded content on the points back to expanded content on the points back to expanded content on the website so you mentioned you know a website so you mentioned you know a website so you mentioned you know a survey event with small groups and there survey event with small groups and there survey event with small groups and there was a third other component in your in was a third other component in your in was a third other component in your in your little explanation there I can't your little explanation there I can't your little explanation there I can't remember what it was well the actual the remember what it was well the actual the remember what it was well the actual the actual Event Event itself so you know actual Event Event itself so you know actual Event Event itself so you know how you you should have a small groups how you you should have a small groups how you you should have a small groups page on your website you should have a page on your website you should have a page on your website you should have a page for events and serving and and page for events and serving and and page for events and serving and and things that you're doing and you should things that you're doing and you should things that you're doing and you should be linking back to your website to drive be linking back to your website to drive be linking back to your website to drive more traffic back to your website from more traffic back to your website from more traffic back to your website from people who really want to learn more people who really want to learn more people who really want to learn more about those things so there's some about those things so there's some about those things so there's some creative things that you can do there creative things that you can do there creative things that you can do there again adding content to your website again adding content to your website again adding content to your website that people see as valuable and then that people see as valuable and then that people see as valuable and then offer to send them more comparable offer to send them more comparable offer to send them more comparable content that is valuable by signing up content that is valuable by signing up content that is valuable by signing up for a newsletter the newsletter needs to for a newsletter the newsletter needs to for a newsletter the newsletter needs to be not just a digital bulletin and I be not just a digital bulletin and I be not just a digital bulletin and I think that's the point that you're think that's the point that you're think that's the point that you're trying to make now winding back to some trying to make now winding back to some trying to make now winding back to some more technical things one of the things more technical things one of the things more technical things one of the things that one of the reasons that churches that one of the reasons that churches that one of the reasons that churches see open rates drop is clearly because see open rates drop is clearly because see open rates drop is clearly because the content that we're sending is not the content that we're sending is not the content that we're sending is not perceived as valuable therefore people perceived as valuable therefore people perceived as valuable therefore people don't open open it so for starters you don't open open it so for starters you don't open open it so for starters you got to have content that's worth opening got to have content that's worth opening got to have content that's worth opening but here's another thing that churches but here's another thing that churches but here's another thing that churches fail to do and they get I think they're fail to do and they get I think they're fail to do and they get I think they're afraid of doing it but from time to time afraid of doing it but from time to time afraid of doing it but from time to time you need to purge your list meaning you you need to purge your list meaning you you need to purge your list meaning you need to go back and if you're do using need to go back and if you're do using need to go back and if you're do using MailChimp or Constant Contact or MailChimp or Constant Contact or MailChimp or Constant Contact or whatever you're looking at go back and whatever you're looking at go back and whatever you're looking at go back and pull all the email addresses of people pull all the email addresses of people pull all the email addresses of people who have not opened your email list in

who have not opened your email list in who have not opened your email list in the last year send a unique email to the last year send a unique email to the last year send a unique email to those people telling them that they're those people telling them that they're those people telling them that they're you're going you're going to remove them you're going you're going to remove them you're going you're going to remove them from your list unless they reply telling from your list unless they reply telling from your list unless they reply telling you that they want to stay on the list you that they want to stay on the list you that they want to stay on the list and if they don't reply take them off and if they don't reply take them off and if they don't reply take them off the list now guess what by proxy of the list now guess what by proxy of the list now guess what by proxy of removing those people who have never removing those people who have never removing those people who have never really had an interest in your emails really had an interest in your emails really had an interest in your emails your open rate just went up because you your open rate just went up because you your open rate just went up because you have now all these people who are no have now all these people who are no have now all these people who are no longer receiving the email who never longer receiving the email who never longer receiving the email who never really cared about the email no longer really cared about the email no longer really cared about the email no longer depleting your averages of the average depleting your averages of the average depleting your averages of the average number of emails that get open so don't number of emails that get open so don't number of emails that get open so don't be afraid to purge the list last thing I be afraid to purge the list last thing I be afraid to purge the list last thing I got Kim Charlton was hitting on this got Kim Charlton was hitting on this got Kim Charlton was hitting on this she's on our team on the church she's on our team on the church she's on our team on the church Communications Group and she was hitting Communications Group and she was hitting Communications Group and she was hitting on this um at one of our road shows on this um at one of our road shows on this um at one of our road shows recently uh she said don't bait and recently uh she said don't bait and recently uh she said don't bait and switch with your subject lines in your switch with your subject lines in your switch with your subject lines in your emails don't use a subject line that emails don't use a subject line that emails don't use a subject line that promises something that you don't promises something that you don't promises something that you don't deliver in the email at the same time deliver in the email at the same time deliver in the email at the same time don't use a subject line that says don't use a subject line that says don't use a subject line that says newsletter Friday May 10th 2024 be newsletter Friday May 10th 2024 be newsletter Friday May 10th 2024 be creative be creative with your subject creative be creative with your subject creative be creative with your subject line to entice somebody to open the line to entice somebody to open the line to entice somebody to open the email that make sure you back it up with email that make sure you back it up with email that make sure you back it up with good content in the email don't bait and good content in the email don't bait and good content in the email don't bait and switch that's all I got to say about switch that's all I got to say about switch that's all I got to say about that love it love it there you go all that love it love it there you go all that love it love it there you go all right let's move on this NE this right let's move on this NE this right let's move on this NE this question for you Bart comes from our question for you Bart comes from our question for you Bart comes from our friend Mariah so thank you Mariah for friend Mariah so thank you Mariah for friend Mariah so thank you Mariah for sending this Mariah and Wisconsin all sending this Mariah and Wisconsin all sending this Mariah and Wisconsin all right so she's asking uh we're bringing right so she's asking uh we're bringing right so she's asking uh we're bringing on an intern or they want to bring on an on an intern or they want to bring on an on an intern or they want to bring on an intern um any advice on the best way to

intern um any advice on the best way to intern um any advice on the best way to use an intern in the comms use an intern in the comms use an intern in the comms World wow that's that's a really good World wow that's that's a really good World wow that's that's a really good question I'll speak from the perspective question I'll speak from the perspective question I'll speak from the perspective of what an internship should be okay an of what an internship should be okay an of what an internship should be okay an internship should be an opportunity for internship should be an opportunity for internship should be an opportunity for someone to get a lot of someone to get a lot of someone to get a lot of exposure um intentional exposure on a exposure um intentional exposure on a exposure um intentional exposure on a lot of different things in Ministry in a lot of different things in Ministry in a lot of different things in Ministry in a designated period of time so maybe it's designated period of time so maybe it's designated period of time so maybe it's a six-month internship or a one-year a six-month internship or a one-year a six-month internship or a one-year internship or maybe it's just a internship or maybe it's just a internship or maybe it's just a one-month internship whatever whatever one-month internship whatever whatever one-month internship whatever whatever you want to do the best way you serve an you want to do the best way you serve an you want to do the best way you serve an intern and you need to think about this intern and you need to think about this intern and you need to think about this that the intern is coming not to do a that the intern is coming not to do a that the intern is coming not to do a job but to actually get exposure and get job but to actually get exposure and get job but to actually get exposure and get experience the best way that you serve experience the best way that you serve experience the best way that you serve an intern is by crafting a plan or a an intern is by crafting a plan or a an intern is by crafting a plan or a strategy that gets them exposure to a strategy that gets them exposure to a strategy that gets them exposure to a variety of different things so that they variety of different things so that they variety of different things so that they can see where they've got natural can see where they've got natural can see where they've got natural aptitude natural giftings and perhaps a aptitude natural giftings and perhaps a aptitude natural giftings and perhaps a natural calling and so if I was bringing natural calling and so if I was bringing natural calling and so if I was bringing an intern onto my church Communications an intern onto my church Communications an intern onto my church Communications team I would have them maybe Shadow team I would have them maybe Shadow team I would have them maybe Shadow other people on my team maybe if I have other people on my team maybe if I have other people on my team maybe if I have a graphic designer or if I have a web a graphic designer or if I have a web a graphic designer or if I have a web developer or if I have a copywriter or a developer or if I have a copywriter or a developer or if I have a copywriter or a social media person I want to make sure social media person I want to make sure social media person I want to make sure that they have an opportunity to Shadow that they have an opportunity to Shadow that they have an opportunity to Shadow with each of those people on the team with each of those people on the team with each of those people on the team get some hands-on experience in all of get some hands-on experience in all of get some hands-on experience in all of those different areas there might be a those different areas there might be a those different areas there might be a few small administrative things that you few small administrative things that you few small administrative things that you can give that intern to own during the can give that intern to own during the can give that intern to own during the time that they're doing that internship time that they're doing that internship time that they're doing that internship but I think if if the Hope or the goal but I think if if the Hope or the goal but I think if if the Hope or the goal is that this person who's coming on as

is that this person who's coming on as is that this person who's coming on as an intern might eventually either join an intern might eventually either join an intern might eventually either join our staff full-time in Ministry or our staff full-time in Ministry or our staff full-time in Ministry or launch out into their own you know launch out into their own you know launch out into their own you know vocational Ministry life and find a spot vocational Ministry life and find a spot vocational Ministry life and find a spot in another church I think giving them a in another church I think giving them a in another church I think giving them a well-rounded uh experience while you're well-rounded uh experience while you're well-rounded uh experience while you're we're serving them and they're doing we're serving them and they're doing we're serving them and they're doing their internship that's the way that their internship that's the way that their internship that's the way that people don't look at it we're bringing people don't look at it we're bringing people don't look at it we're bringing in interns to serve us actually when an in interns to serve us actually when an in interns to serve us actually when an intern joins our church we should be intern joins our church we should be intern joins our church we should be thinking about how we can best serve thinking about how we can best serve thinking about how we can best serve them uh capitalizing on the time that them uh capitalizing on the time that them uh capitalizing on the time that they have with us and just helping them they have with us and just helping them they have with us and just helping them really find their best way any any really find their best way any any really find their best way any any thoughts from you yeah that's really thoughts from you yeah that's really thoughts from you yeah that's really well said I love the we're here to serve well said I love the we're here to serve well said I love the we're here to serve you what I would also include in that is you what I would also include in that is you what I would also include in that is Patrick linion wrote a book called the Patrick linion wrote a book called the Patrick linion wrote a book called the six working Geniuses I think it's called six working Geniuses I think it's called six working Geniuses I think it's called um I would have there's an assess you um I would have there's an assess you um I would have there's an assess you can take and it's like 25 bucks have can take and it's like 25 bucks have can take and it's like 25 bucks have that in turn take that assessment that in turn take that assessment that in turn take that assessment because it's going to kind of clearly because it's going to kind of clearly because it's going to kind of clearly tell you where they giftedness where tell you where they giftedness where tell you where they giftedness where their Geniuses are and let's say their their Geniuses are and let's say their their Geniuses are and let's say their Geniuses are kind of invention and and Geniuses are kind of invention and and Geniuses are kind of invention and and wondering all right there you go don't wondering all right there you go don't wondering all right there you go don't give them a bunch of task to do because give them a bunch of task to do because give them a bunch of task to do because they're probably gonna not do so well they're probably gonna not do so well they're probably gonna not do so well but let them be invol involved in but let them be invol involved in but let them be invol involved in meetings that are thinking and planning meetings that are thinking and planning meetings that are thinking and planning and being creative but if they are kind and being creative but if they are kind and being creative but if they are kind of like the tenacity like to get stuff of like the tenacity like to get stuff of like the tenacity like to get stuff done all right get them involved in done all right get them involved in done all right get them involved in learning how to do that I think what you learning how to do that I think what you learning how to do that I think what you said there Bart was really it's a said there Bart was really it's a said there Bart was really it's a well-rounded well-rounded well-rounded experience but you you really want to experience but you you really want to experience but you you really want to kind of lean on giving them some things kind of lean on giving them some things kind of lean on giving them some things to do so that they're getting their to do so that they're getting their to do so that they're getting their their hands and their feet a little their hands and their feet a little their hands and their feet a little dirty uh in Ministry but the way I see

dirty uh in Ministry but the way I see dirty uh in Ministry but the way I see it and I actually had a couple interns it and I actually had a couple interns it and I actually had a couple interns when back in the day and my job was just when back in the day and my job was just when back in the day and my job was just to basically expose them to the inner to basically expose them to the inner to basically expose them to the inner workings of a comm's department in a big workings of a comm's department in a big workings of a comm's department in a big church and you know people like it or church and you know people like it or church and you know people like it or they love it or they hate it you know they love it or they hate it you know they love it or they hate it you know but it helped them understand what what but it helped them understand what what but it helped them understand what what if they wanted to get involved plus it if they wanted to get involved plus it if they wanted to get involved plus it recogn I I could see and go yeah that's recogn I I could see and go yeah that's recogn I I could see and go yeah that's somebody I want on my team somebody I want on my team somebody I want on my team versus thanks for serving see you later versus thanks for serving see you later versus thanks for serving see you later you know you get to know people without you know you get to know people without you know you get to know people without having to commit to them so love the having to commit to them so love the having to commit to them so love the idea of interns um how you find interns idea of interns um how you find interns idea of interns um how you find interns you know you can obviously look inside you know you can obviously look inside you know you can obviously look inside the congregation to see if anybody is the congregation to see if anybody is the congregation to see if anybody is interested in becoming an intern you a interested in becoming an intern you a interested in becoming an intern you a young adult or go to a local University young adult or go to a local University young adult or go to a local University and open it up there if it's even a they and open it up there if it's even a they and open it up there if it's even a they get some credit hours for serving that'd get some credit hours for serving that'd get some credit hours for serving that'd be awesome people would love that so I be awesome people would love that so I be awesome people would love that so I looked at local universities to look looked at local universities to look looked at local universities to look within to find that actually find the within to find that actually find the within to find that actually find the interns yeah I'm gonna quote a friend of interns yeah I'm gonna quote a friend of interns yeah I'm gonna quote a friend of mine named Joel trainer who's a pastor mine named Joel trainer who's a pastor mine named Joel trainer who's a pastor in Ohio and he'd say make it a win for in Ohio and he'd say make it a win for in Ohio and he'd say make it a win for them think about it from that them think about it from that them think about it from that perspective if you make it a win for perspective if you make it a win for perspective if you make it a win for them it will ultimately be a win for you them it will ultimately be a win for you them it will ultimately be a win for you um this is those are the only two um this is those are the only two um this is those are the only two questions that we're going to tackle questions that we're going to tackle questions that we're going to tackle today in this particular episode but I today in this particular episode but I today in this particular episode but I do have one more question for you before do have one more question for you before do have one more question for you before we wrap things up um you have you've we wrap things up um you have you've we wrap things up um you have you've been working very closely uh with a been working very closely uh with a been working very closely uh with a church out in California called east church out in California called east church out in California called east side and um you were sharing in one of side and um you were sharing in one of side and um you were sharing in one of our meetings a week or two ago about our meetings a week or two ago about our meetings a week or two ago about some creative stuff that east side is some creative stuff that east side is some creative stuff that east side is doing with video content in social media

doing with video content in social media doing with video content in social media um could you just take a couple of um could you just take a couple of um could you just take a couple of minutes to share some of the stuff that minutes to share some of the stuff that minutes to share some of the stuff that you're doing with east side and what you're doing with east side and what you're doing with east side and what kind of successes that they're seeing in kind of successes that they're seeing in kind of successes that they're seeing in that yeah you know that yeah you know that yeah you know I'm we're kind of moving towards really I'm we're kind of moving towards really I'm we're kind of moving towards really leaning heavy heavy into video um and leaning heavy heavy into video um and leaning heavy heavy into video um and and that's just not just necessarily you and that's just not just necessarily you and that's just not just necessarily you know recording things I want some motion know recording things I want some motion know recording things I want some motion I want motion on stuff so reals are I want motion on stuff so reals are I want motion on stuff so reals are where it's at if we post something on where it's at if we post something on where it's at if we post something on social media if we post on Instagram and social media if we post on Instagram and social media if we post on Instagram and it's just kind of a flat image it it it it's just kind of a flat image it it it it's just kind of a flat image it it it doesn't do well it tanks we post a video doesn't do well it tanks we post a video doesn't do well it tanks we post a video it explodes and so with that concept it explodes and so with that concept it explodes and so with that concept we're just going we want to do that more we're just going we want to do that more we're just going we want to do that more and more and more want more uh video or and more and more want more uh video or and more and more want more uh video or at least movement so if we're going to at least movement so if we're going to at least movement so if we're going to promote a sermon series I don't want to promote a sermon series I don't want to promote a sermon series I don't want to promote a graphic I want movement on promote a graphic I want movement on promote a graphic I want movement on that to at least bring it alive so we're that to at least bring it alive so we're that to at least bring it alive so we're doing that another thing that we decided doing that another thing that we decided doing that another thing that we decided to start to tackle is a thing called um to start to tackle is a thing called um to start to tackle is a thing called um Eide in 60 seconds so on Tuesday or Eide in 60 seconds so on Tuesday or Eide in 60 seconds so on Tuesday or Wednesday we're going to drop a video Wednesday we're going to drop a video Wednesday we're going to drop a video and it's just a it's a 60 second video and it's just a it's a 60 second video and it's just a it's a 60 second video about what you can have what's going on about what you can have what's going on about what you can have what's going on in the church and then you know this in the church and then you know this in the church and then you know this weekend or what you need to know so weekend or what you need to know so weekend or what you need to know so we're going to cover like two or three we're going to cover like two or three we're going to cover like two or three things but we're going to be really things but we're going to be really things but we're going to be really creative with it and kind of have fun creative with it and kind of have fun creative with it and kind of have fun with it so it's not just going to be a with it so it's not just going to be a with it so it's not just going to be a talking head it might be something talking head it might be something talking head it might be something they're actually doing or they're they're actually doing or they're they're actually doing or they're somewhere in the community that relates somewhere in the community that relates somewhere in the community that relates to the the the topic so again we talked to the the the topic so again we talked to the the the topic so again we talked about serving well I want them actually about serving well I want them actually about serving well I want them actually serving and then stop going okay it's serving and then stop going okay it's serving and then stop going okay it's time to do East Side in 60 seconds I'm

time to do East Side in 60 seconds I'm time to do East Side in 60 seconds I'm I'm over here doing this so we're GNA do I'm over here doing this so we're GNA do I'm over here doing this so we're GNA do that and then I'm I gota go back so the that and then I'm I gota go back so the that and then I'm I gota go back so the idea is just to be creative inside of idea is just to be creative inside of idea is just to be creative inside of that 60-second video that 60-second video that 60-second video um and again you could do it we still um and again you could do it we still um and again you could do it we still have e- news but this is just another have e- news but this is just another have e- news but this is just another way to be creative to communicate some way to be creative to communicate some way to be creative to communicate some stuff in a platform that we know works stuff in a platform that we know works stuff in a platform that we know works really well with video and we're going really well with video and we're going really well with video and we're going to get more engagement and we're to get more engagement and we're to get more engagement and we're actually thinking more than just our actually thinking more than just our actually thinking more than just our people we're thinking about people that people we're thinking about people that people we're thinking about people that are going to see this and then go I want are going to see this and then go I want are going to see this and then go I want to be a part of that so it's an to be a part of that so it's an to be a part of that so it's an invitation as well to people that don't invitation as well to people that don't invitation as well to people that don't go to East Side um so those are just a go to East Side um so those are just a go to East Side um so those are just a couple of of ideas and and being couple of of ideas and and being couple of of ideas and and being creative uh with with uh moving this creative uh with with uh moving this creative uh with with uh moving this comms team in a little bit of a comms team in a little bit of a comms team in a little bit of a different direction thinking differently different direction thinking differently different direction thinking differently not just reacting to week in and week not just reacting to week in and week not just reacting to week in and week out week in and week out you know we out week in and week out you know we out week in and week out you know we have our checklist right you got to have have our checklist right you got to have have our checklist right you got to have some space and margin to think some space and margin to think some space and margin to think creatively and just generate some ideas creatively and just generate some ideas creatively and just generate some ideas and what can you implement and act on and what can you implement and act on and what can you implement and act on that isn't going to crush your team but that isn't going to crush your team but that isn't going to crush your team but bring a lot of value not only to the bring a lot of value not only to the bring a lot of value not only to the church but people outside the church church but people outside the church church but people outside the church yeah that's really cool so if you're yeah that's really cool so if you're yeah that's really cool so if you're listening to this and you're curious to listening to this and you're curious to listening to this and you're curious to see what east side is doing that's East see what east side is doing that's East see what east side is doing that's East Side Church it's just called eite Church Side Church it's just called eite Church Side Church it's just called eite Church Christian Church Anaheim California Christian Church Anaheim California Christian Church Anaheim California which by the way happens to be hosting a which by the way happens to be hosting a which by the way happens to be hosting a church Communications Road Show in June church Communications Road Show in June church Communications Road Show in June in fact on June 20th in Anaheim at in fact on June 20th in Anaheim at in fact on June 20th in Anaheim at Eastside Church Eastside Christian Eastside Church Eastside Christian Eastside Church Eastside Christian Church uh in Anaheim uh Jason will be Church uh in Anaheim uh Jason will be Church uh in Anaheim uh Jason will be there I will not be at that particular there I will not be at that particular there I will not be at that particular event but we I'm sure Jason would love

event but we I'm sure Jason would love event but we I'm sure Jason would love to meet you so if you're listening to to meet you so if you're listening to to meet you so if you're listening to this podcast or watching it on YouTube this podcast or watching it on YouTube this podcast or watching it on YouTube and you happen to live somewhere in and you happen to live somewhere in and you happen to live somewhere in Southern California and you can get Southern California and you can get Southern California and you can get there click over to the church there click over to the church there click over to the church Communications website which is church Communications website which is church Communications website which is church communications.com look for the Road communications.com look for the Road communications.com look for the Road show events and get registered um prior show events and get registered um prior show events and get registered um prior to the one happening in Anaheim on June to the one happening in Anaheim on June to the one happening in Anaheim on June 20th two days prior in fulam California 20th two days prior in fulam California 20th two days prior in fulam California at Lakeside Church there will also be a at Lakeside Church there will also be a at Lakeside Church there will also be a road show uh on June 18th so if you road show uh on June 18th so if you road show uh on June 18th so if you happen to be in the fulam area that's happen to be in the fulam area that's happen to be in the fulam area that's Northern California I think Northern Northern California I think Northern Northern California I think Northern California um make sure that you plan to California um make sure that you plan to California um make sure that you plan to be there June 18th in falam June 20th in be there June 18th in falam June 20th in be there June 18th in falam June 20th in Anaheim click over to church Anaheim click over to church Anaheim click over to church communications.com to get the details communications.com to get the details communications.com to get the details and because you are a listener to the and because you are a listener to the and because you are a listener to the missional marketing podcast here's your missional marketing podcast here's your missional marketing podcast here's your discount code you ready Road Show 49 all discount code you ready Road Show 49 all discount code you ready Road Show 49 all one word all capital letters Road Show one word all capital letters Road Show one word all capital letters Road Show 49 I think that gets you like 30 bucks 49 I think that gets you like 30 bucks 49 I think that gets you like 30 bucks off the registration um and I I think off the registration um and I I think off the registration um and I I think don't quote me on that I don't know what don't quote me on that I don't know what don't quote me on that I don't know what I hav been paying attention what the I hav been paying attention what the I hav been paying attention what the registration cost is but it gets you registration cost is but it gets you registration cost is but it gets you lunch and it gets you an intensive uh lunch and it gets you an intensive uh lunch and it gets you an intensive uh look from some leaders in church look from some leaders in church look from some leaders in church Communications uh from 9:00 a.m. to 3 Communications uh from 9:00 a.m. to 3 Communications uh from 9:00 a.m. to 3 p.m. uh I mean every every time we've p.m. uh I mean every every time we've p.m. uh I mean every every time we've done this over the course of the last done this over the course of the last done this over the course of the last eight nine months the feedback that eight nine months the feedback that eight nine months the feedback that we're getting from the churches that are we're getting from the churches that are we're getting from the churches that are there is amazing and in fact most of there is amazing and in fact most of there is amazing and in fact most of them I think are they're looking forward them I think are they're looking forward them I think are they're looking forward to us coming back again and uh so we to us coming back again and uh so we to us coming back again and uh so we would love for you to participate in one would love for you to participate in one would love for you to participate in one of those events um if you are in of those events um if you are in of those events um if you are in Northern California or Southern Northern California or Southern Northern California or Southern California or if you want to fly to California or if you want to fly to California or if you want to fly to Southern California or Norther

Southern California or Norther Southern California or Norther California go go ahead do it California California go go ahead do it California California go go ahead do it California is a good place to be uh the weather in is a good place to be uh the weather in is a good place to be uh the weather in Southern California should be nice in Southern California should be nice in Southern California should be nice in June and so of course it's nice in a lot June and so of course it's nice in a lot June and so of course it's nice in a lot of America but anyway just wanted to of America but anyway just wanted to of America but anyway just wanted to make sure that we plugged that um that's make sure that we plugged that um that's make sure that we plugged that um that's all we have this week for this week's all we have this week for this week's all we have this week for this week's episode hopefully this has been episode hopefully this has been episode hopefully this has been beneficial for you if it has been make beneficial for you if it has been make beneficial for you if it has been make sure that you leave us a rating and a sure that you leave us a rating and a sure that you leave us a rating and a review wherever you listen to your review wherever you listen to your review wherever you listen to your favorite podcasts and uh if you haven't favorite podcasts and uh if you haven't favorite podcasts and uh if you haven't yet subscribed make sure that you do yet subscribed make sure that you do yet subscribed make sure that you do that so that you don't miss any of our that so that you don't miss any of our that so that you don't miss any of our future episodes Jason thanks so much for future episodes Jason thanks so much for future episodes Jason thanks so much for hanging out with me today thanks Bart hanging out with me today thanks Bart hanging out with me today thanks Bart glad to be here