2025 Website Refresh | Jason and Bart | The Missional Marketing Podcast

that as they build this website and that as they build this website and they're thinking about the one that goes they're thinking about the one that goes they're thinking about the one that goes pretty deep because that that one who pretty deep because that that one who pretty deep because that that one who doesn't go to church might be looking doesn't go to church might be looking doesn't go to church might be looking for a church but they're also dealing for a church but they're also dealing for a church but they're also dealing with with issues they have stuff baggage with with issues they have stuff baggage with with issues they have stuff baggage in their life we call those felt need in their life we call those felt need in their life we call those felt need issues and so I see a big pattern of issues and so I see a big pattern of issues and so I see a big pattern of churches really taking ownership and and churches really taking ownership and and churches really taking ownership and and providing and putting content resources providing and putting content resources providing and putting content resources on their website because that's where on their website because that's where on their website because that's where people start with they start with going people start with they start with going people start with they start with going to your website welcome to another to your website welcome to another to your website welcome to another episode of the missional marketing episode of the missional marketing episode of the missional marketing podcast my name is Bart Blair and I'm podcast my name is Bart Blair and I'm podcast my name is Bart Blair and I'm the executive director of missional the executive director of missional the executive director of missional impact which is a big long title that impact which is a big long title that impact which is a big long title that we're trying to figure out what that we're trying to figure out what that we're trying to figure out what that actually means and I am joined by my actually means and I am joined by my actually means and I am joined by my co-host the CEO of missional marketing co-host the CEO of missional marketing co-host the CEO of missional marketing Mr Jason Hamrock we know what the CEO Mr Jason Hamrock we know what the CEO Mr Jason Hamrock we know what the CEO stands for uh chief executive officer stands for uh chief executive officer stands for uh chief executive officer sure which is which is why you wore a sure which is which is why you wore a sure which is which is why you wore a suit once right you suit once right you suit once right you did there's a picture of me in a suit on did there's a picture of me in a suit on did there's a picture of me in a suit on our website somewhere and I'm like how our website somewhere and I'm like how our website somewhere and I'm like how did that get there so yeah every CEO did that get there so yeah every CEO did that get there so yeah every CEO ought to have at least one suit I'm a ought to have at least one suit I'm a ought to have at least one suit I'm a pastor I have a suit it's the one that I pastor I have a suit it's the one that I pastor I have a suit it's the one that I wear for weddings and funerals I have to wear for weddings and funerals I have to wear for weddings and funerals I have to admit I don't wear a suit very often I'm admit I don't wear a suit very often I'm admit I don't wear a suit very often I'm not wearing a suit today although I'm not wearing a suit today although I'm not wearing a suit today although I'm wearing a sweater it's getting a little wearing a sweater it's getting a little wearing a sweater it's getting a little bit cool we're in the fall season and uh bit cool we're in the fall season and uh bit cool we're in the fall season and uh um we are going to talk about some stuff um we are going to talk about some stuff um we are going to talk about some stuff today that hopefully you find very today that hopefully you find very today that hopefully you find very helpful as we shift from fall into helpful as we shift from fall into helpful as we shift from fall into winter and into a new calendar year now winter and into a new calendar year now winter and into a new calendar year now if you're new to our podcast we want to if you're new to our podcast we want to if you're new to our podcast we want to let you know that the reason that we let you know that the reason that we let you know that the reason that we prod UC this podcast is to help churches prod UC this podcast is to help churches prod UC this podcast is to help churches grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications today we're

effective Communications today we're effective Communications today we're going to be focusing on really what is going to be focusing on really what is going to be focusing on really what is probably the anchor or the centerpiece probably the anchor or the centerpiece probably the anchor or the centerpiece of most of your church Communications of most of your church Communications of most of your church Communications which is your Church website there are a which is your Church website there are a which is your Church website there are a lot of things that churches do and don't lot of things that churches do and don't lot of things that churches do and don't do um but by and large we all recognize do um but by and large we all recognize do um but by and large we all recognize that a website is pretty critical uh to that a website is pretty critical uh to that a website is pretty critical uh to our movement to our mission and the our movement to our mission and the our movement to our mission and the things that we're trying to accomplish things that we're trying to accomplish things that we're trying to accomplish Jason you have spent a better part of Jason you have spent a better part of Jason you have spent a better part of 2025 shifted around some of your roles 2025 shifted around some of your roles 2025 shifted around some of your roles and responsibilities here at Miss and responsibilities here at Miss and responsibilities here at Miss marketing but one of the things that you marketing but one of the things that you marketing but one of the things that you have spent a lot of time doing in the have spent a lot of time doing in the have spent a lot of time doing in the last year is working very very closely last year is working very very closely last year is working very very closely uh with churches as they're developing uh with churches as they're developing uh with churches as they're developing new websites you've had the privilege of new websites you've had the privilege of new websites you've had the privilege of working with some super creative people working with some super creative people working with some super creative people uh who are thinking about new and uh who are thinking about new and uh who are thinking about new and different ways to utilize their website different ways to utilize their website different ways to utilize their website what we're going to do in this episode what we're going to do in this episode what we're going to do in this episode is we're going to talk about 10 things is we're going to talk about 10 things is we're going to talk about 10 things that you should do to refresh your that you should do to refresh your that you should do to refresh your website for 2025 that's the title of the website for 2025 that's the title of the website for 2025 that's the title of the podcast but before we get to that can podcast but before we get to that can podcast but before we get to that can you just kind of share with us some of you just kind of share with us some of you just kind of share with us some of the creative things that you're seeing the creative things that you're seeing the creative things that you're seeing churches do or some of the some of the churches do or some of the some of the churches do or some of the some of the conversations that maybe you're having conversations that maybe you're having conversations that maybe you're having that uh maybe some of our audience that uh maybe some of our audience that uh maybe some of our audience members might want to have internally members might want to have internally members might want to have internally about some of the things that they're about some of the things that they're about some of the things that they're doing with their website yeah that's doing with their website yeah that's doing with their website yeah that's great I this is a passion of mine I love great I this is a passion of mine I love great I this is a passion of mine I love talking about websites uh um I kind of talking about websites uh um I kind of talking about websites uh um I kind of run that division of our companies we run that division of our companies we run that division of our companies we build a lot of custom sites and I'll build a lot of custom sites and I'll build a lot of custom sites and I'll tell you the thing that I start off with tell you the thing that I start off with tell you the thing that I start off with with churches when they want to hire us with churches when they want to hire us with churches when they want to hire us is I say I make two important statements is I say I make two important statements is I say I make two important statements the first one is the website your the first one is the website your the first one is the website your website primarily should be focus on website primarily should be focus on website primarily should be focus on people who are not yet a part of your people who are not yet a part of your people who are not yet a part of your church meaning we're going after the one church meaning we're going after the one church meaning we're going after the one ahead of the 99 and everybody who

ahead of the 99 and everybody who ahead of the 99 and everybody who understands the Bible understands what understands the Bible understands what understands the Bible understands what I'm talking about when I say that that's I'm talking about when I say that that's I'm talking about when I say that that's the first thing so with that thought the first thing so with that thought the first thing so with that thought process that's where we start building process that's where we start building process that's where we start building the website the second thing is really the website the second thing is really the website the second thing is really important to understand it's the only important to understand it's the only important to understand it's the only digital tool you actually own your digital tool you actually own your digital tool you actually own your website nobody else can tell you what to website nobody else can tell you what to website nobody else can tell you what to say or put on your website except for say or put on your website except for say or put on your website except for you you don't own YouTube you don't own you you don't own YouTube you don't own you you don't own YouTube you don't own Facebook or Instagram you don't even Facebook or Instagram you don't even Facebook or Instagram you don't even really own your email like you have an really own your email like you have an really own your email like you have an email list but people can choose to email list but people can choose to email list but people can choose to filter out and filter out and filter out and even get that email could even not get even get that email could even not get even get that email could even not get delivered right so the only digital delivered right so the only digital delivered right so the only digital asset you truly own is your website and asset you truly own is your website and asset you truly own is your website and your app you rent that unless you've your app you rent that unless you've your app you rent that unless you've built your own custom one so those are built your own custom one so those are built your own custom one so those are two pretty important distinctives now um two pretty important distinctives now um two pretty important distinctives now um there's just some cool Trends going on there's just some cool Trends going on there's just some cool Trends going on out there that I'm I'm really excited out there that I'm I'm really excited out there that I'm I'm really excited about where people are going and the about where people are going and the about where people are going and the thought is this that as they build this thought is this that as they build this thought is this that as they build this website and they're thinking about the website and they're thinking about the website and they're thinking about the one that goes pretty deep because that one that goes pretty deep because that one that goes pretty deep because that that one who doesn't go to church might that one who doesn't go to church might that one who doesn't go to church might be looking for a be looking for a be looking for a church but they're also dealing with church but they're also dealing with church but they're also dealing with with issues uh right we're we're all with issues uh right we're we're all with issues uh right we're we're all sinful people they have stuff baggage in sinful people they have stuff baggage in sinful people they have stuff baggage in their life we call those felt need their life we call those felt need their life we call those felt need issues and so I see a big pattern of issues and so I see a big pattern of issues and so I see a big pattern of churches really taking um ownership and churches really taking um ownership and churches really taking um ownership and and providing and putting content and providing and putting content and providing and putting content resources on their website because resources on their website because resources on their website because that's where people start with they that's where people start with they that's where people start with they start with going to your website and not start with going to your website and not start with going to your website and not that social media all that stuff is not

that social media all that stuff is not that social media all that stuff is not important it's really really important important it's really really important important it's really really important but the strategy is get people to your but the strategy is get people to your but the strategy is get people to your website because you get to control what website because you get to control what website because you get to control what goes on that content so that's a really goes on that content so that's a really goes on that content so that's a really cool thing um another thing that I've cool thing um another thing that I've cool thing um another thing that I've been seeing is the use of testimonies been seeing is the use of testimonies been seeing is the use of testimonies personal testimonies I'm a big huge fan personal testimonies I'm a big huge fan personal testimonies I'm a big huge fan of this because if somebody gets to your of this because if somebody gets to your of this because if somebody gets to your website they somehow some we'll talk website they somehow some we'll talk website they somehow some we'll talk about that what better picture to paint about that what better picture to paint about that what better picture to paint than stories of changed lives of people than stories of changed lives of people than stories of changed lives of people that are in your church because as the that are in your church because as the that are in your church because as the user I could see myself in that story user I could see myself in that story user I could see myself in that story hey if your church is growing that tells hey if your church is growing that tells hey if your church is growing that tells me God is in your church and he's moving me God is in your church and he's moving me God is in your church and he's moving if that's the case changed lives are if that's the case changed lives are if that's the case changed lives are happening our job is to go find those happening our job is to go find those happening our job is to go find those changed lives capture them put them on changed lives capture them put them on changed lives capture them put them on the website yeah I I would like to say the website yeah I I would like to say the website yeah I I would like to say this I've said it on our podcast before this I've said it on our podcast before this I've said it on our podcast before I say it with churches all the time is I say it with churches all the time is I say it with churches all the time is that we need to stop thinking about our that we need to stop thinking about our that we need to stop thinking about our website as a brochure for the church but website as a brochure for the church but website as a brochure for the church but as a Ministry tool and we actually have as a Ministry tool and we actually have as a Ministry tool and we actually have the ability to start new relationships the ability to start new relationships the ability to start new relationships on the website and actually begin on the website and actually begin on the website and actually begin discipling people through the content discipling people through the content discipling people through the content that we have on our website and if we that we have on our website and if we that we have on our website and if we can shift our mindset in that regard I can shift our mindset in that regard I can shift our mindset in that regard I think it really changes a lot about what think it really changes a lot about what think it really changes a lot about what we do and the way we do it and how we we do and the way we do it and how we we do and the way we do it and how we present ourselves we're going to assume present ourselves we're going to assume present ourselves we're going to assume and if you haven't looked at your Google and if you haven't looked at your Google and if you haven't looked at your Google analytics lately you should and I bet analytics lately you should and I bet analytics lately you should and I bet you're going to find that probably 80 to you're going to find that probably 80 to you're going to find that probably 80 to 90% of the the traffic to your website 90% of the the traffic to your website 90% of the the traffic to your website is typically going to be new visitor is typically going to be new visitor is typically going to be new visitor traffic whether you're running ad

traffic whether you're running ad traffic whether you're running ad campaigns or it's purely organic you're campaigns or it's purely organic you're campaigns or it's purely organic you're going to see that the bulk of the going to see that the bulk of the going to see that the bulk of the traffic is going to be new visitor traffic is going to be new visitor traffic is going to be new visitor traffic which means you've got a lot of traffic which means you've got a lot of traffic which means you've got a lot of people coming to your website who are in people coming to your website who are in people coming to your website who are in decision-making mode I'm trying to decision-making mode I'm trying to decision-making mode I'm trying to decide if your church is the right fit decide if your church is the right fit decide if your church is the right fit for me so that being said we're going to for me so that being said we're going to for me so that being said we're going to run through today quickly 10 things like run through today quickly 10 things like run through today quickly 10 things like you and I ever do anything quick that's you and I ever do anything quick that's you and I ever do anything quick that's pretty fun we'll see how quickly this pretty fun we'll see how quickly this pretty fun we'll see how quickly this goes okay 10 things that you should do goes okay 10 things that you should do goes okay 10 things that you should do to refresh your website in 2025 and the to refresh your website in 2025 and the to refresh your website in 2025 and the goal of this refresh there are four goal of this refresh there are four goal of this refresh there are four reasons that I've penciled down here reasons that I've penciled down here reasons that I've penciled down here that I think your Church website may that I think your Church website may that I think your Church website may need to refresh one is to improve your need to refresh one is to improve your need to refresh one is to improve your external communication uh Jason just hit external communication uh Jason just hit external communication uh Jason just hit on that is that we think about uh the on that is that we think about uh the on that is that we think about uh the people who haven't yet connected with people who haven't yet connected with people who haven't yet connected with our church as the primary audience on our church as the primary audience on our church as the primary audience on that website we want to do things that that website we want to do things that that website we want to do things that improve that external communication the improve that external communication the improve that external communication the second thing is to increase engagement second thing is to increase engagement second thing is to increase engagement it's not enough to just get people to it's not enough to just get people to it's not enough to just get people to the website we want them spending time the website we want them spending time the website we want them spending time on the website engaging with the content on the website engaging with the content on the website engaging with the content on the website and ultimately what we on the website and ultimately what we on the website and ultimately what we would love them to do is to would love them to do is to would love them to do is to self-identify on the website so that we self-identify on the website so that we self-identify on the website so that we can start a relationship with them uh can start a relationship with them uh can start a relationship with them uh the third thing is to Simply improve the the third thing is to Simply improve the the third thing is to Simply improve the user experience right and there are a user experience right and there are a user experience right and there are a lot of things that we can do to improve lot of things that we can do to improve lot of things that we can do to improve the user experience with with layout and the user experience with with layout and the user experience with with layout and navigation and calls to action and navigation and calls to action and navigation and calls to action and things like that so we definitely want things like that so we definitely want things like that so we definitely want the user to have a good experience the user to have a good experience the user to have a good experience whether they're on desktop or mobile and whether they're on desktop or mobile and whether they're on desktop or mobile and finally which maybe this should have finally which maybe this should have finally which maybe this should have been number one but I'll make it number been number one but I'll make it number been number one but I'll make it number four it tends to be the one that falls four it tends to be the one that falls four it tends to be the one that falls lower on everybody's priority list which lower on everybody's priority list which lower on everybody's priority list which is to enhance your SEO uh improve your is to enhance your SEO uh improve your is to enhance your SEO uh improve your search engine optimization so that more search engine optimization so that more search engine optimization so that more people can actually find your website

people can actually find your website people can actually find your website now I'm going to link in the show notes now I'm going to link in the show notes now I'm going to link in the show notes uh a podcast episode that we did earlier uh a podcast episode that we did earlier uh a podcast episode that we did earlier this year called SEO 101 with our this year called SEO 101 with our this year called SEO 101 with our colleague Jason Collier it was i' I'd colleague Jason Collier it was i' I'd colleague Jason Collier it was i' I'd call it a master class but it was just call it a master class but it was just call it a master class but it was just the tip of the iceberg as far as website the tip of the iceberg as far as website the tip of the iceberg as far as website SEO is concerned uh SEO 101 for churches SEO is concerned uh SEO 101 for churches SEO is concerned uh SEO 101 for churches uh if you haven't listened to that uh if you haven't listened to that uh if you haven't listened to that episode make sure that you do uh so that episode make sure that you do uh so that episode make sure that you do uh so that you can actually begin to develop some you can actually begin to develop some you can actually begin to develop some strategy around your SEO okay let's get strategy around your SEO okay let's get strategy around your SEO okay let's get to the first thing the first thing that to the first thing the first thing that to the first thing the first thing that you should probably do to refresh your you should probably do to refresh your you should probably do to refresh your website in 2025 is actually it's not website in 2025 is actually it's not website in 2025 is actually it's not starting even with your website it's starting even with your website it's starting even with your website it's starting by doing what Jason well it's starting by doing what Jason well it's starting by doing what Jason well it's kind of a one a 1B okay so I'd say the kind of a one a 1B okay so I'd say the kind of a one a 1B okay so I'd say the first thing you want to do is figure out first thing you want to do is figure out first thing you want to do is figure out who your persona is that you're trying who your persona is that you're trying who your persona is that you're trying to reach and if you say to me well we're to reach and if you say to me well we're to reach and if you say to me well we're trying to reach all people then you're trying to reach all people then you're trying to reach all people then you're reaching nobody right so start by going reaching nobody right so start by going reaching nobody right so start by going okay well who attends our okay well who attends our okay well who attends our church data be good to know and then who church data be good to know and then who church data be good to know and then who are we trying to reach you know and so are we trying to reach you know and so are we trying to reach you know and so that's a Persona it could be a young that's a Persona it could be a young that's a Persona it could be a young family it could be a middle-aged guy it family it could be a middle-aged guy it family it could be a middle-aged guy it could be a middle-aged woman whoever could be a middle-aged woman whoever could be a middle-aged woman whoever you're trying to reach figure out the you're trying to reach figure out the you're trying to reach figure out the Persona right and start to put some Persona right and start to put some Persona right and start to put some bullet points so I'll do this with a bullet points so I'll do this with a bullet points so I'll do this with a church I'll say you know most churches church I'll say you know most churches church I'll say you know most churches I'm just going to be General here most I'm just going to be General here most I'm just going to be General here most churches are try to younger families churches are try to younger families churches are try to younger families yeah you want to grow grow younger not yeah you want to grow grow younger not yeah you want to grow grow younger not older I mean that duh for the you got to older I mean that duh for the you got to older I mean that duh for the you got to have mix of everybody but that's so if have mix of everybody but that's so if have mix of everybody but that's so if you're trying to reach a you know a you're trying to reach a you know a you're trying to reach a you know a younger let's say a 30y old man who's younger let's say a 30y old man who's younger let's say a 30y old man who's got a probably a wife and some kids then

got a probably a wife and some kids then got a probably a wife and some kids then you're GNA put some bullet points around you're GNA put some bullet points around you're GNA put some bullet points around who that person what they what they are who that person what they what they are who that person what they what they are about and and who they are and to do you about and and who they are and to do you about and and who they are and to do you know what's their job and what do they know what's their job and what do they know what's their job and what do they like to do for hobbies and you know that like to do for hobbies and you know that like to do for hobbies and you know that kind of thing so you start to figure out kind of thing so you start to figure out kind of thing so you start to figure out what this Persona is so do that first what this Persona is so do that first what this Persona is so do that first pretty easy you can go Google on how to pretty easy you can go Google on how to pretty easy you can go Google on how to do that then what I think you should do do that then what I think you should do do that then what I think you should do is take a hard hard look at your is take a hard hard look at your is take a hard hard look at your homepage spend some time looking at it homepage spend some time looking at it homepage spend some time looking at it and and and go um does the Persona that we're trying go um does the Persona that we're trying go um does the Persona that we're trying to reach match what like would they look to reach match what like would they look to reach match what like would they look at that homepage and go oh yeah this is at that homepage and go oh yeah this is at that homepage and go oh yeah this is my jam I want to check this out deeper my jam I want to check this out deeper my jam I want to check this out deeper or they go n I'm out right so that's a or they go n I'm out right so that's a or they go n I'm out right so that's a hard look and then once you take a look hard look and then once you take a look hard look and then once you take a look that hard look at your website do that hard look at your website do that hard look at your website do yourself a favor just go visit 10 take yourself a favor just go visit 10 take yourself a favor just go visit 10 take about an hour go visit like 10 websites about an hour go visit like 10 websites about an hour go visit like 10 websites uh other Church websites okay do five of uh other Church websites okay do five of uh other Church websites okay do five of them that are kind of around your them that are kind of around your them that are kind of around your community I'd say within you know 10 20 community I'd say within you know 10 20 community I'd say within you know 10 20 miles of your church and wherever you miles of your church and wherever you miles of your church and wherever you are you could figure that out just go are you could figure that out just go are you could figure that out just go see what they what their homepage looks see what they what their homepage looks see what they what their homepage looks like and then I would search for some of like and then I would search for some of like and then I would search for some of the top churches one of the fastest the top churches one of the fastest the top churches one of the fastest growing churches in the country and just growing churches in the country and just growing churches in the country and just go see what what is it they put on their go see what what is it they put on their go see what what is it they put on their website you know of course the website's website you know of course the website's website you know of course the website's not the reason they're the top growing not the reason they're the top growing not the reason they're the top growing Church in the country okay there's a lot Church in the country okay there's a lot Church in the country okay there's a lot more to that but they got something more to that but they got something more to that but they got something going on and we want to learn from the going on and we want to learn from the going on and we want to learn from the fastest growing churches so you know do fastest growing churches so you know do fastest growing churches so you know do yourself a favor and do some homework yourself a favor and do some homework yourself a favor and do some homework and stare at that that that homepage and and stare at that that that homepage and and stare at that that that homepage and then put together game plan to update it then put together game plan to update it then put together game plan to update it yeah I think from when you're looking at yeah I think from when you're looking at yeah I think from when you're looking at other Church websites the the thing

other Church websites the the thing other Church websites the the thing that's important to note is that you can that's important to note is that you can that's important to note is that you can learn a lot from a structural standpoint learn a lot from a structural standpoint learn a lot from a structural standpoint from what other churches do and and and from what other churches do and and and from what other churches do and and and what you like on those websites but you what you like on those websites but you what you like on those websites but you have to do your homework to know who have to do your homework to know who have to do your homework to know who your audience is so for instance I I your audience is so for instance I I your audience is so for instance I I know a pastor who is in Indiana and I know a pastor who is in Indiana and I know a pastor who is in Indiana and I you know their church if if if if they you know their church if if if if they you know their church if if if if they were explaining their Persona to me it's were explaining their Persona to me it's were explaining their Persona to me it's their target is a 35y old guy who drives their target is a 35y old guy who drives their target is a 35y old guy who drives a pickup who hunts on the weekends and a pickup who hunts on the weekends and a pickup who hunts on the weekends and who never misses a Notre Dame football who never misses a Notre Dame football who never misses a Notre Dame football game and and and so when you're looking game and and and so when you're looking game and and and so when you're looking at your your any of the content that at your your any of the content that at your your any of the content that you're creating particularly your you're creating particularly your you're creating particularly your website you put on the lenses of that website you put on the lenses of that website you put on the lenses of that guy and you go there's too many pink guy and you go there's too many pink guy and you go there's too many pink flowers here that guy is not going to be flowers here that guy is not going to be flowers here that guy is not going to be interested in that right like everything interested in that right like everything interested in that right like everything about what your commity communicating if about what your commity communicating if about what your commity communicating if that's your persona if that's your that's your persona if that's your that's your persona if that's your Target and it's a pretty specifically Target and it's a pretty specifically Target and it's a pretty specifically dived defined Target if that's who if dived defined Target if that's who if dived defined Target if that's who if that's who you're re trying to reach that's who you're re trying to reach that's who you're re trying to reach then you need to make sure that the the then you need to make sure that the the then you need to make sure that the the copy that you write the images that you copy that you write the images that you copy that you write the images that you show and even the options that you offer show and even the options that you offer show and even the options that you offer in terms of First Steps next steps and in terms of First Steps next steps and in terms of First Steps next steps and so forth are going to be something that so forth are going to be something that so forth are going to be something that resonates with that particular guy so resonates with that particular guy so resonates with that particular guy so you're right Jason it's and it's not you're right Jason it's and it's not you're right Jason it's and it's not just the homepage really it's the above just the homepage really it's the above just the homepage really it's the above the fold on the homepage and when we say the fold on the homepage and when we say the fold on the homepage and when we say above the fold it's what people see when above the fold it's what people see when above the fold it's what people see when they first L on to the website those they first L on to the website those they first L on to the website those first you know first two or three things first you know first two or three things first you know first two or three things that catch their attention and catch that catch their attention and catch that catch their attention and catch their eye and that's a good test for you their eye and that's a good test for you their eye and that's a good test for you uh you know what pop your website in uh you know what pop your website in uh you know what pop your website in front of some people ask some of your front of some people ask some of your front of some people ask some of your friends who've never been to your church friends who've never been to your church friends who've never been to your church website maybe a neighbor maybe a website maybe a neighbor maybe a website maybe a neighbor maybe a colleague maybe an old College buddy and

colleague maybe an old College buddy and colleague maybe an old College buddy and say would you look at my website and you say would you look at my website and you say would you look at my website and you tell me the first five things that you tell me the first five things that you tell me the first five things that you see that stick out to you and better see that stick out to you and better see that stick out to you and better ugly yeah yeah just tell tell me the ugly yeah yeah just tell tell me the ugly yeah yeah just tell tell me the first five things that that stick out to first five things that that stick out to first five things that that stick out to you and and I think that you'll get some you and and I think that you'll get some you and and I think that you'll get some really positive feedback there and when really positive feedback there and when really positive feedback there and when we when we build a new Church hires just we when we build a new Church hires just we when we build a new Church hires just that's the first thing we want to do is that's the first thing we want to do is that's the first thing we want to do is is go okay let's talk about who your is go okay let's talk about who your is go okay let's talk about who your target audience is because that really target audience is because that really target audience is because that really sets the tone for everything on this on sets the tone for everything on this on sets the tone for everything on this on this new build yeah okay first thing is this new build yeah okay first thing is this new build yeah okay first thing is evaluating your your homepage and and evaluating your your homepage and and evaluating your your homepage and and working on improving things there the working on improving things there the working on improving things there the second thing in our list of 10 things to second thing in our list of 10 things to second thing in our list of 10 things to do is to update photos Jason talk a do is to update photos Jason talk a do is to update photos Jason talk a little bit about the importance of little bit about the importance of little bit about the importance of photos well the church is not a photos well the church is not a photos well the church is not a building it's you it's me it's it's us building it's you it's me it's it's us building it's you it's me it's it's us and so the church is full of people and and so the church is full of people and and so the church is full of people and so when I go to a website and I don't so when I go to a website and I don't so when I go to a website and I don't see very many pictures of people I sort see very many pictures of people I sort see very many pictures of people I sort of go who goes to this church are those of go who goes to this church are those of go who goes to this church are those my people why would I want to come to my people why would I want to come to my people why would I want to come to this church I don't even know if anybody this church I don't even know if anybody this church I don't even know if anybody goes to this church so photos are goes to this church so photos are goes to this church so photos are incredibly important add to your website incredibly important add to your website incredibly important add to your website and you know good good photos like you and you know good good photos like you and you know good good photos like you put in here a little pictures worth a put in here a little pictures worth a put in here a little pictures worth a thousand words right absolutely if I see thousand words right absolutely if I see thousand words right absolutely if I see somebody who looks somebody who looks somebody who looks depressed I don't want to be a part of depressed I don't want to be a part of depressed I don't want to be a part of that so don't put that picture on your that so don't put that picture on your that so don't put that picture on your website duh I'd want to see a picture of website duh I'd want to see a picture of website duh I'd want to see a picture of somebody smiling maybe even you know a somebody smiling maybe even you know a somebody smiling maybe even you know a couple of ladies hugging or a guy giving couple of ladies hugging or a guy giving couple of ladies hugging or a guy giving a high five to another guy that okay I a high five to another guy that okay I a high five to another guy that okay I want to be a part of that community so want to be a part of that community so want to be a part of that community so sharing and showing photos is incredibly sharing and showing photos is incredibly sharing and showing photos is incredibly important and I think we we miss that we

important and I think we we miss that we important and I think we we miss that we stick it on social media and we're stick it on social media and we're stick it on social media and we're pretty good about doing that but for pretty good about doing that but for pretty good about doing that but for some reason we just think oh the website some reason we just think oh the website some reason we just think oh the website why would we put that on the website so why would we put that on the website so why would we put that on the website so photos are incredibly important let me photos are incredibly important let me photos are incredibly important let me double click on that I think actually double click on that I think actually double click on that I think actually lot of churches will put photos on their lot of churches will put photos on their lot of churches will put photos on their website but they focus on photos of the website but they focus on photos of the website but they focus on photos of the band and people worshiping and the band and people worshiping and the band and people worshiping and the pastor preaching that's true which pastor preaching that's true which pastor preaching that's true which doesn't which doesn't communicate in my doesn't which doesn't communicate in my doesn't which doesn't communicate in my opinion it doesn't communicate enough opinion it doesn't communicate enough opinion it doesn't communicate enough about the ethos of the Church community about the ethos of the Church community about the ethos of the Church community itself you know it I've been I've said itself you know it I've been I've said itself you know it I've been I've said this in I don't know how many podcast this in I don't know how many podcast this in I don't know how many podcast episodes and how many conversations that episodes and how many conversations that episodes and how many conversations that I've had with churches over the last I've had with churches over the last I've had with churches over the last year because I think it was last fall year because I think it was last fall year because I think it was last fall that I heard Amy Cheney whose uncm Meers that I heard Amy Cheney whose uncm Meers that I heard Amy Cheney whose uncm Meers team say the people are not going to team say the people are not going to team say the people are not going to choose your church because you have a choose your church because you have a choose your church because you have a great drummer or a great fog machine or great drummer or a great fog machine or great drummer or a great fog machine or a really cool stage set they're going to a really cool stage set they're going to a really cool stage set they're going to choose your church when they see the choose your church when they see the choose your church when they see the eyes of people whose lives have been eyes of people whose lives have been eyes of people whose lives have been changed by Jesus and that goes to your changed by Jesus and that goes to your changed by Jesus and that goes to your point there Jason is we want people point there Jason is we want people point there Jason is we want people people are asking one question and that people are asking one question and that people are asking one question and that is will I fit in and by seeing pictures is will I fit in and by seeing pictures is will I fit in and by seeing pictures of the people in your church Community of the people in your church Community of the people in your church Community when they're in decision-making mode if when they're in decision-making mode if when they're in decision-making mode if they see people that look like them they see people that look like them they see people that look like them number one it gives them a sense that number one it gives them a sense that number one it gives them a sense that there's a place for them in that there's a place for them in that there's a place for them in that Community but the other thing that we Community but the other thing that we Community but the other thing that we want them to see is that we have want them to see is that we have want them to see is that we have something that they want which is Hope something that they want which is Hope something that they want which is Hope right and you're right we want we want right and you're right we want we want right and you're right we want we want people to look at the eyes of people in people to look at the eyes of people in people to look at the eyes of people in our church family who have had that our church family who have had that our church family who have had that life-changing experience with Jesus and life-changing experience with Jesus and life-changing experience with Jesus and we want people to look at that website we want people to look at that website we want people to look at that website and go man I I not only want to be with and go man I I not only want to be with and go man I I not only want to be with those people I want to figure out what those people I want to figure out what those people I want to figure out what it is that they have so I can be a part it is that they have so I can be a part it is that they have so I can be a part of that community and and and and and of that community and and and and and of that community and and and and and have whatever it is they have right so have whatever it is they have right so have whatever it is they have right so to me that's really important and and

to me that's really important and and to me that's really important and and just so having a an ongoing strategy of just so having a an ongoing strategy of just so having a an ongoing strategy of Photography in your church is really Photography in your church is really Photography in your church is really really critical we've got other episodes really critical we've got other episodes really critical we've got other episodes that we've recorded on building that we've recorded on building that we've recorded on building volunteer teams in your ministry and and volunteer teams in your ministry and and volunteer teams in your ministry and and finding photographers and people that finding photographers and people that finding photographers and people that can shoot photos for you because I know can shoot photos for you because I know can shoot photos for you because I know that a lot of comms directors feel the that a lot of comms directors feel the that a lot of comms directors feel the pressure of that because they just don't pressure of that because they just don't pressure of that because they just don't like they're the one who knows how to like they're the one who knows how to like they're the one who knows how to use the DSLR camera but they don't have use the DSLR camera but they don't have use the DSLR camera but they don't have time on Sundays to do it or other events time on Sundays to do it or other events time on Sundays to do it or other events and activities and there are some and activities and there are some and activities and there are some strategies that you can employ to to get strategies that you can employ to to get strategies that you can employ to to get other people contributing to that yeah other people contributing to that yeah other people contributing to that yeah just one other thought I I we're working just one other thought I I we're working just one other thought I I we're working with this church and they're more of a with this church and they're more of a with this church and they're more of a you know they they have the traditional you know they they have the traditional you know they they have the traditional service thing going on they they've said service thing going on they they've said service thing going on they they've said to me multiple times we're not a rock to me multiple times we're not a rock to me multiple times we're not a rock and roll Church great yeah awesome that and roll Church great yeah awesome that and roll Church great yeah awesome that hey again you're growing right yeah hey again you're growing right yeah hey again you're growing right yeah we're growing God's doing something in we're growing God's doing something in we're growing God's doing something in your church focus on the people not on your church focus on the people not on your church focus on the people not on just the exper you want to have the just the exper you want to have the just the exper you want to have the experience like if that's so there's not experience like if that's so there's not experience like if that's so there's not I had a church tell me that they weren't I had a church tell me that they weren't I had a church tell me that they weren't a rock and roll church but the picture a rock and roll church but the picture a rock and roll church but the picture on their homepage was is the worship on their homepage was is the worship on their homepage was is the worship band it was the picture of picture on band it was the picture of picture on band it was the picture of picture on their home so like so I I asked the their home so like so I I asked the their home so like so I I asked the pastor I want to call with him I'm like pastor I want to call with him I'm like pastor I want to call with him I'm like you're telling me that you don't want you're telling me that you don't want you're telling me that you don't want your church to be known for like the your church to be known for like the your church to be known for like the worship experience yet the first thing I worship experience yet the first thing I worship experience yet the first thing I see when I come to the website is a see when I come to the website is a see when I come to the website is a picture of your band wor experience he picture of your band wor experience he picture of your band wor experience he was like caught me you're right you're was like caught me you're right you're was like caught me you're right you're right we need to fix it and they did right we need to fix it and they did right we need to fix it and they did they updated it um let's move on to the they updated it um let's move on to the they updated it um let's move on to the next one and you've already hit on this next one and you've already hit on this next one and you've already hit on this a little bit when you were talking about a little bit when you were talking about a little bit when you were talking about Trends I'm gonna read Bible verse first Trends I'm gonna read Bible verse first Trends I'm gonna read Bible verse first we don't do enough Bible verses we we don't do enough Bible verses we we don't do enough Bible verses we should do more Bible verses on here okay should do more Bible verses on here okay should do more Bible verses on here okay Proverbs 272 says let the lips of

Proverbs 272 says let the lips of Proverbs 272 says let the lips of another appraise you not from your own another appraise you not from your own another appraise you not from your own mouth in other words let someone else mouth in other words let someone else mouth in other words let someone else say good things about you you don't say good things about you you don't say good things about you you don't always have to be the one to say good always have to be the one to say good always have to be the one to say good things about you now what's number three things about you now what's number three things about you now what's number three on our list here Jason things that you on our list here Jason things that you on our list here Jason things that you need to do on your website either add or need to do on your website either add or need to do on your website either add or update your testimonials and I'll tell update your testimonials and I'll tell update your testimonials and I'll tell you you should have a section for it and you you should have a section for it and you you should have a section for it and and and I love doing this stuff so we're and and I love doing this stuff so we're and and I love doing this stuff so we're we're building another website for a we're building another website for a we're building another website for a church and I think we call it uh we're church and I think we call it uh we're church and I think we call it uh we're calling it PE uh there it's it's a it's calling it PE uh there it's it's a it's calling it PE uh there it's it's a it's Journey Church there's like a billion of Journey Church there's like a billion of Journey Church there's like a billion of them so you don't know who I'm talking them so you don't know who I'm talking them so you don't know who I'm talking about but we in our section in the about but we in our section in the about but we in our section in the website we say we we say check out website we say we we say check out website we say we we say check out people's Journey right because they're people's Journey right because they're people's Journey right because they're at they're Journey Church and we have we at they're Journey Church and we have we at they're Journey Church and we have we have a like one and they're all kind of have a like one and they're all kind of have a like one and they're all kind of a a they're vertical so they look like a a they're vertical so they look like a a they're vertical so they look like they're like you YouTube um shorts you they're like you YouTube um shorts you they're like you YouTube um shorts you know and so they're just stories and we know and so they're just stories and we know and so they're just stories and we have a first story then we have three or have a first story then we have three or have a first story then we have three or four stories you can scroll through and four stories you can scroll through and four stories you can scroll through and we have a title about each one meet you we have a title about each one meet you we have a title about each one meet you know Maya Who overcame a divorce as a know Maya Who overcame a divorce as a know Maya Who overcame a divorce as a single single single mom okay and you see Maya she's smiling mom okay and you see Maya she's smiling mom okay and you see Maya she's smiling and she just shared her story how many and she just shared her story how many and she just shared her story how many other moms are watching looking at that other moms are watching looking at that other moms are watching looking at that going I want to be a part of that going I want to be a part of that going I want to be a part of that there's you mean she found Hope and there's you mean she found Hope and there's you mean she found Hope and answers I can too yes then the next answers I can too yes then the next answers I can too yes then the next one's Jeff who overcame an addiction one's Jeff who overcame an addiction one's Jeff who overcame an addiction next one is Bill and Kathy who came to next one is Bill and Kathy who came to next one is Bill and Kathy who came to Faith later in life like you tell these Faith later in life like you tell these Faith later in life like you tell these stories because they're happening in stories because they're happening in stories because they're happening in your church and then other people who your church and then other people who your church and then other people who can relate and resonate with that story

can relate and resonate with that story can relate and resonate with that story can find Hope and I'll tell you that's can find Hope and I'll tell you that's can find Hope and I'll tell you that's that's huge you should be a story that's huge you should be a story that's huge you should be a story collecting machine of of people that are collecting machine of of people that are collecting machine of of people that are that their lives are being changed let that their lives are being changed let that their lives are being changed let me add two little side notes to that me add two little side notes to that me add two little side notes to that before we move on to the next one the before we move on to the next one the before we move on to the next one the first one is this um personal first one is this um personal first one is this um personal testimonials are evergreen uh there's testimonials are evergreen uh there's testimonials are evergreen uh there's there's no there there there's no there's no there there there's no there's no there there there's no expiration date on the gospel having expiration date on the gospel having expiration date on the gospel having changed somebody's life so when you I changed somebody's life so when you I changed somebody's life so when you I know that it's a lot of effort and a lot know that it's a lot of effort and a lot know that it's a lot of effort and a lot of energy to collect the stories and to of energy to collect the stories and to of energy to collect the stories and to record the videos and get all that on record the videos and get all that on record the videos and get all that on there but those can have a pretty long there but those can have a pretty long there but those can have a pretty long shelf life on your website so it's not I shelf life on your website so it's not I shelf life on your website so it's not I mean although it would be great to be mean although it would be great to be mean although it would be great to be regularly and continuously getting new regularly and continuously getting new regularly and continuously getting new stories here's the reality if we're stories here's the reality if we're stories here's the reality if we're considering that the primary reason for considering that the primary reason for considering that the primary reason for these testimonials is to go on your these testimonials is to go on your these testimonials is to go on your website and the new visitor traffic is website and the new visitor traffic is website and the new visitor traffic is who were trying to get to watch those who were trying to get to watch those who were trying to get to watch those testimonials you have new visitors every testimonials you have new visitors every testimonials you have new visitors every single week who are watching those single week who are watching those single week who are watching those videos for the first time so it doesn't videos for the first time so it doesn't videos for the first time so it doesn't mean you need to replace those videos mean you need to replace those videos mean you need to replace those videos every two months or every three months every two months or every three months every two months or every three months or even Weekly right maybe on your or even Weekly right maybe on your or even Weekly right maybe on your social media accounts you need to if if social media accounts you need to if if social media accounts you need to if if that's what you want to have in part of that's what you want to have in part of that's what you want to have in part of your regular social media Rhythm then your regular social media Rhythm then your regular social media Rhythm then it's going to be a little bit more it's going to be a little bit more it's going to be a little bit more intensive but if you're talking about intensive but if you're talking about intensive but if you're talking about Gathering four or six or testimonials to Gathering four or six or testimonials to Gathering four or six or testimonials to go on your website that can live there go on your website that can live there go on your website that can live there for a season in the life of your church for a season in the life of your church for a season in the life of your church it's very very well well worth the it's very very well well worth the it's very very well well worth the investment here's the other thing uh investment here's the other thing uh investment here's the other thing uh your video testimonials do not have to your video testimonials do not have to your video testimonials do not have to look like IMC videos they don't have to look like IMC videos they don't have to look like IMC videos they don't have to be highly produced in a studio over the be highly produced in a studio over the be highly produced in a studio over the toop amazing uh you know production toop amazing uh you know production toop amazing uh you know production quality videos they can literally be quality videos they can literally be quality videos they can literally be cell phone iPhone videos just make sure

cell phone iPhone videos just make sure cell phone iPhone videos just make sure the audio is good uh invest in a small the audio is good uh invest in a small the audio is good uh invest in a small portable Bluetooth uh lapel microphone portable Bluetooth uh lapel microphone portable Bluetooth uh lapel microphone I bought one a couple of weeks ago for I bought one a couple of weeks ago for I bought one a couple of weeks ago for like 40 bucks on Amazon and it works like 40 bucks on Amazon and it works like 40 bucks on Amazon and it works great and it just plugs right into my great and it just plugs right into my great and it just plugs right into my phone gives me a little Appel mic um and phone gives me a little Appel mic um and phone gives me a little Appel mic um and it's not fancy but it records really it's not fancy but it records really it's not fancy but it records really good audio people will be much more good audio people will be much more good audio people will be much more forgiving of bad video or semi forgiving of bad video or semi forgiving of bad video or semi highquality video then they are bad highquality video then they are bad highquality video then they are bad audio if they can't hear they can't audio if they can't hear they can't audio if they can't hear they can't understand what the person is saying or understand what the person is saying or understand what the person is saying or it's difficult to to follow uh that it's difficult to to follow uh that it's difficult to to follow uh that that's where you lose people but don't that's where you lose people but don't that's where you lose people but don't overthink it literally just get people overthink it literally just get people overthink it literally just get people to share their story and if if you have to share their story and if if you have to share their story and if if you have a hard time getting people to share a hard time getting people to share a hard time getting people to share their story then develop your their story then develop your their story then develop your interviewing technique and learn to ask interviewing technique and learn to ask interviewing technique and learn to ask people questions ask them good questions people questions ask them good questions people questions ask them good questions question my wife uh made a statement question my wife uh made a statement question my wife uh made a statement about this um actually it was my mother about this um actually it was my mother about this um actually it was my mother my mother made a statement about this my mother made a statement about this my mother made a statement about this last week we were talking about a lady last week we were talking about a lady last week we were talking about a lady that we met who was kind of shy but that we met who was kind of shy but that we met who was kind of shy but super friendly and my wife said or my super friendly and my wife said or my super friendly and my wife said or my mother said she said you know all you mother said she said you know all you mother said she said you know all you have to do is just ask people questions have to do is just ask people questions have to do is just ask people questions about themselves because everybody loves about themselves because everybody loves about themselves because everybody loves to talk about themselves and and she's to talk about themselves and and she's to talk about themselves and and she's right like it's pretty easy if you ask right like it's pretty easy if you ask right like it's pretty easy if you ask people to talk about themselves and people to talk about themselves and people to talk about themselves and share their story if you ask the right share their story if you ask the right share their story if you ask the right questions oftentimes uh they will they questions oftentimes uh they will they questions oftentimes uh they will they will you you might have to do some will you you might have to do some will you you might have to do some editing and postproduction to make it editing and postproduction to make it editing and postproduction to make it all a cohesive story but you can develop all a cohesive story but you can develop all a cohesive story but you can develop your interviewing skills Okay add or your interviewing skills Okay add or your interviewing skills Okay add or update testimonials on your website update testimonials on your website update testimonials on your website that's number three uh number four I I that's number three uh number four I I that's number three uh number four I I wrote this one down I I hope you're wrote this one down I I hope you're wrote this one down I I hope you're following me on this one Jason review following me on this one Jason review following me on this one Jason review and rewrite all page copy every page and and rewrite all page copy every page and and rewrite all page copy every page and change as many wees to use as you can change as many wees to use as you can change as many wees to use as you can you know what I mean by that example you know what I mean by that example you know what I mean by that example right perfect example go to your

right perfect example go to your right perfect example go to your homepage do you have your mission homepage do you have your mission homepage do you have your mission statement on your homepage change it I'm statement on your homepage change it I'm statement on your homepage change it I'm not saying change your mission statement not saying change your mission statement not saying change your mission statement change the words we exist to reach the change the words we exist to reach the change the words we exist to reach the world for Christ going to All Nations world for Christ going to All Nations world for Christ going to All Nations what kind of person doesn't go to church what kind of person doesn't go to church what kind of person doesn't go to church goes well I don't what I don't I don't goes well I don't what I don't I don't goes well I don't what I don't I don't really care about that instead we write really care about that instead we write really care about that instead we write to say uh we want to help you connect to say uh we want to help you connect to say uh we want to help you connect with Jesus to change your family and with Jesus to change your family and with Jesus to change your family and have a life that God you know wants you have a life that God you know wants you have a life that God you know wants you you desires for you or something like you desires for you or something like you desires for you or something like that right make it about the that right make it about the that right make it about the user not about us yeah C I mean I think user not about us yeah C I mean I think user not about us yeah C I mean I think you guys all understand what I'm saying you guys all understand what I'm saying you guys all understand what I'm saying there and all your word should be about there and all your word should be about there and all your word should be about you not we let me give you another you not we let me give you another you not we let me give you another example go to your your middle school example go to your your middle school example go to your your middle school Ministry page assuming you have a middle Ministry page assuming you have a middle Ministry page assuming you have a middle school Ministry okay and your middle school Ministry okay and your middle school Ministry okay and your middle school Ministry page probably says we school Ministry page probably says we school Ministry page probably says we have Middle School on Sunday mornings at have Middle School on Sunday mornings at have Middle School on Sunday mornings at 9:30 to 11 run by our Middle School 9:30 to 11 run by our Middle School 9:30 to 11 run by our Middle School leaders and we offer this and we do this leaders and we offer this and we do this leaders and we offer this and we do this and we do this and here's the calendar and we do this and here's the calendar and we do this and here's the calendar and here's how you can volunteer to and here's how you can volunteer to and here's how you can volunteer to serve in our Middle School Ministry how serve in our Middle School Ministry how serve in our Middle School Ministry how about turning that around and saying about turning that around and saying about turning that around and saying you are raising kids at one of the most you are raising kids at one of the most you are raising kids at one of the most critical times in their life you have critical times in their life you have critical times in their life you have concerns about the media that they're concerns about the media that they're concerns about the media that they're exposed to the friends that they choose exposed to the friends that they choose exposed to the friends that they choose and the future that God has in store for and the future that God has in store for and the future that God has in store for them we're here to help you raise your them we're here to help you raise your them we're here to help you raise your kids to be Jesus centered Godly citizens kids to be Jesus centered Godly citizens kids to be Jesus centered Godly citizens of planet Earth right so you're so so of planet Earth right so you're so so of planet Earth right so you're so so now that parent gets on that page and now that parent gets on that page and now that parent gets on that page and they go oh my gosh you get me you get

they go oh my gosh you get me you get they go oh my gosh you get me you get how hard it is to raise a sixth grader how hard it is to raise a sixth grader how hard it is to raise a sixth grader or seventh grader or eighth grader right or seventh grader or eighth grader right or seventh grader or eighth grader right you get this you understand you're you get this you understand you're you get this you understand you're speaking the language that is my pain speaking the language that is my pain speaking the language that is my pain point so I'm going to trust you as a point so I'm going to trust you as a point so I'm going to trust you as a church to help me overcome the church to help me overcome the church to help me overcome the challenges that I'm having as a parent challenges that I'm having as a parent challenges that I'm having as a parent yeah yeah I mean this is in a lot of yeah yeah I mean this is in a lot of yeah yeah I mean this is in a lot of ways this is somewhat out of um you know ways this is somewhat out of um you know ways this is somewhat out of um you know the story brand the story brand the story brand framework out the story brand framework framework out the story brand framework framework out the story brand framework which is just speak to the person and which is just speak to the person and which is just speak to the person and speak like a missionary uh understand speak like a missionary uh understand speak like a missionary uh understand their language know the language that their language know the language that their language know the language that they're using and speak to them their they're using and speak to them their they're using and speak to them their language um number five add lead language um number five add lead language um number five add lead generation to your plan your visit page generation to your plan your visit page generation to your plan your visit page children and student Ministry Pages lead children and student Ministry Pages lead children and student Ministry Pages lead generation if you've been following our generation if you've been following our generation if you've been following our podcast for five minutes you know that podcast for five minutes you know that podcast for five minutes you know that Jason and I are really really big on Jason and I are really really big on Jason and I are really really big on lead generation Jason what are some lead generation Jason what are some lead generation Jason what are some ideas and some things that you see ideas and some things that you see ideas and some things that you see church is doing with lead genen and the church is doing with lead genen and the church is doing with lead genen and the purpose of lead genen on some of these purpose of lead genen on some of these purpose of lead genen on some of these pages that we know are going to be some pages that we know are going to be some pages that we know are going to be some of the more popular pages on the on the of the more popular pages on the on the of the more popular pages on the on the website yeah you know it it's really website yeah you know it it's really website yeah you know it it's really really important to talk about that really important to talk about that really important to talk about that because because because speed is so important to connect with speed is so important to connect with speed is so important to connect with people so if somebody gets on and fills people so if somebody gets on and fills people so if somebody gets on and fills out a form on your website you don't out a form on your website you don't out a form on your website you don't want to respond in a want to respond in a want to respond in a week right I had to uh I'm a little week right I had to uh I'm a little week right I had to uh I'm a little annoyed because we've got a a staff annoyed because we've got a a staff annoyed because we've got a a staff thing coming up and I reach out to this thing coming up and I reach out to this thing coming up and I reach out to this restaurant and it it said on the we will restaurant and it it said on the we will restaurant and it it said on the we will we will get back to you within 24 hours we will get back to you within 24 hours we will get back to you within 24 hours took them three days I'm a little took them three days I'm a little took them three days I'm a little annoyed by that you told me 24 hours and annoyed by that you told me 24 hours and annoyed by that you told me 24 hours and it took him three days okay church we

it took him three days okay church we it took him three days okay church we have the most important have the most important have the most important mission on the planet and and when mission on the planet and and when mission on the planet and and when people go to our website and they fill people go to our website and they fill people go to our website and they fill out a form we need to be right away back out a form we need to be right away back out a form we need to be right away back to them right away so I'm a huge fan of to them right away so I'm a huge fan of to them right away so I'm a huge fan of putting like Bart said some kind of putting like Bart said some kind of putting like Bart said some kind of Allegan Allegan is another fancy word Allegan Allegan is another fancy word Allegan Allegan is another fancy word for a form right maybe it's an exchange for a form right maybe it's an exchange for a form right maybe it's an exchange of information or maybe it's just I need of information or maybe it's just I need of information or maybe it's just I need some help here's my prayer request or I some help here's my prayer request or I some help here's my prayer request or I need to talk to a pastor you better have need to talk to a pastor you better have need to talk to a pastor you better have something that gets to him right something that gets to him right something that gets to him right away right away automated response or away right away automated response or away right away automated response or perhaps I'll give you my name my email perhaps I'll give you my name my email perhaps I'll give you my name my email even my mobile for a download of some even my mobile for a download of some even my mobile for a download of some sort because I've got a paino like Bart sort because I've got a paino like Bart sort because I've got a paino like Bart was saying I've got a sixth grader who's was saying I've got a sixth grader who's was saying I've got a sixth grader who's out of control I could totally use those out of control I could totally use those out of control I could totally use those five steps to change your sixth grader five steps to change your sixth grader five steps to change your sixth grader today you know like you have a PDF on today you know like you have a PDF on today you know like you have a PDF on that we're can I get my hands on that that we're can I get my hands on that that we're can I get my hands on that I'll give you my name and email my I'll give you my name and email my I'll give you my name and email my information exch there's an exchange of information exch there's an exchange of information exch there's an exchange of information right we you know the the information right we you know the the information right we you know the the marketplace does amazing at this because marketplace does amazing at this because marketplace does amazing at this because they're trying to get you to sign up for they're trying to get you to sign up for they're trying to get you to sign up for a credit card or insurance or whatever a credit card or insurance or whatever a credit card or insurance or whatever it is they make it so easy and they are it is they make it so easy and they are it is they make it so easy and they are quick because they understand that that quick because they understand that that quick because they understand that that lead is hot and so we're not we're not lead is hot and so we're not we're not lead is hot and so we're not we're not even doing an exchange of you know even doing an exchange of you know even doing an exchange of you know credit cards or like that online giving credit cards or like that online giving credit cards or like that online giving happens on a different platform but happens on a different platform but happens on a different platform but these are forms that people fill out and these are forms that people fill out and these are forms that people fill out and we need to make sure that we automate we need to make sure that we automate we need to make sure that we automate them quicker and be thinking about what them quicker and be thinking about what them quicker and be thinking about what is it we're offering them so as you said

is it we're offering them so as you said is it we're offering them so as you said like on the the plan of visit don't ask like on the the plan of visit don't ask like on the the plan of visit don't ask for 27 points to register kids and for 27 points to register kids and for 27 points to register kids and everything just ask for a simple name everything just ask for a simple name everything just ask for a simple name email and a mobile and we see we'll send email and a mobile and we see we'll send email and a mobile and we see we'll send you some information about planning your you some information about planning your you some information about planning your visit this weekend and in that you can visit this weekend and in that you can visit this weekend and in that you can say hey thanks we're so excited to see say hey thanks we're so excited to see say hey thanks we're so excited to see this weekend if you got kids click here this weekend if you got kids click here this weekend if you got kids click here and you can go ahead and pre-register and you can go ahead and pre-register and you can go ahead and pre-register your kids with a separate email or a your kids with a separate email or a your kids with a separate email or a text message yeah I think just the key text message yeah I think just the key text message yeah I think just the key the key there is leads leads leads leads the key there is leads leads leads leads the key there is leads leads leads leads leads are so important because there's a leads are so important because there's a leads are so important because there's a lot of competition going on and we lot of competition going on and we lot of competition going on and we really want to make sure we respond really want to make sure we respond really want to make sure we respond really really well and quickly and if really really well and quickly and if really really well and quickly and if you think through that you can have a you think through that you can have a you think through that you can have a almost a lead gen on every page a lead almost a lead gen on every page a lead almost a lead gen on every page a lead generator on every almost every page of generator on every almost every page of generator on every almost every page of your website yeah I I want to I want to your website yeah I I want to I want to your website yeah I I want to I want to focus for just a second what types of focus for just a second what types of focus for just a second what types of contents that I content I like to see in contents that I content I like to see in contents that I content I like to see in lead generation it should add value so lead generation it should add value so lead generation it should add value so the put putting a uh form on your planet the put putting a uh form on your planet the put putting a uh form on your planet visit page that says let us know you're visit page that says let us know you're visit page that says let us know you're coming w while in theory it is a lead coming w while in theory it is a lead coming w while in theory it is a lead generator I don't know why in the world generator I don't know why in the world generator I don't know why in the world I'd ever fill that out but if you say I'd ever fill that out but if you say I'd ever fill that out but if you say fill out this form and we'll send you a fill out this form and we'll send you a fill out this form and we'll send you a previsit email with everything that you previsit email with everything that you previsit email with everything that you need to know about your first visit H need to know about your first visit H need to know about your first visit H maybe I'm interested uh I I had one maybe I'm interested uh I I had one maybe I'm interested uh I I had one church that showed me something they church that showed me something they church that showed me something they were working on it was like um uh five were working on it was like um uh five were working on it was like um uh five things you must do when visiting a things you must do when visiting a things you must do when visiting a church for the very first time oh that's church for the very first time oh that's church for the very first time oh that's kind of interesting it got my attention kind of interesting it got my attention kind of interesting it got my attention it's a little ebook I wonder what it's a little ebook I wonder what it's a little ebook I wonder what they're gonna tell me right like well

they're gonna tell me right like well they're gonna tell me right like well you know and it's it's how to how and you know and it's it's how to how and you know and it's it's how to how and and what's cool is that the lead and what's cool is that the lead and what's cool is that the lead generator doesn't really have anything generator doesn't really have anything generator doesn't really have anything specific about that church it just kind specific about that church it just kind specific about that church it just kind of gives you some guidance on how you of gives you some guidance on how you of gives you some guidance on how you can have a great first experience or can have a great first experience or can have a great first experience or really get to know the church well to really get to know the church well to really get to know the church well to decide if the church is the right fit decide if the church is the right fit decide if the church is the right fit for you um on your children's ministry for you um on your children's ministry for you um on your children's ministry page you know Jason already mentioned page you know Jason already mentioned page you know Jason already mentioned like you know five things you can do like you know five things you can do like you know five things you can do with your sixth grader today to help with your sixth grader today to help with your sixth grader today to help them survive another week or whatever them survive another week or whatever them survive another week or whatever whatever survive another week yeah five whatever survive another week yeah five whatever survive another week yeah five devotionals you can do with your kids at devotionals you can do with your kids at devotionals you can do with your kids at dinner uh this week um you know there dinner uh this week um you know there dinner uh this week um you know there all on your on your uh giving page I'd all on your on your uh giving page I'd all on your on your uh giving page I'd love to see churches use the giving page love to see churches use the giving page love to see churches use the giving page more with some stewardship guidance more with some stewardship guidance more with some stewardship guidance right uh top 10 passages that Bible right uh top 10 passages that Bible right uh top 10 passages that Bible teaches devotionals or devotionals based teaches devotionals or devotionals based teaches devotionals or devotionals based on passages the Bible talks about on passages the Bible talks about on passages the Bible talks about managing your money staying out of debt managing your money staying out of debt managing your money staying out of debt and being a good Steward with your and being a good Steward with your and being a good Steward with your resources right offer something of value resources right offer something of value resources right offer something of value and to your point Jason um an effective and to your point Jason um an effective and to your point Jason um an effective and quick and timely and relevant and quick and timely and relevant and quick and timely and relevant response is really important right don't response is really important right don't response is really important right don't just put people in your newsletter and just put people in your newsletter and just put people in your newsletter and start sending them your Weekly start sending them your Weekly start sending them your Weekly Newsletter when they fill out the form Newsletter when they fill out the form Newsletter when they fill out the form the followup should be relevant to it I the followup should be relevant to it I the followup should be relevant to it I I'll tell you an experience I had last I'll tell you an experience I had last I'll tell you an experience I had last year I think I ran across an article or year I think I ran across an article or year I think I ran across an article or something that uh was written and posted something that uh was written and posted something that uh was written and posted by Salesforce Salesforce is a um a by Salesforce Salesforce is a um a by Salesforce Salesforce is a um a software company that it's a client software company that it's a client software company that it's a client management software and it was an management software and it was an management software and it was an article about I think it was even an article about I think it was even an article about I think it was even an article about lead generation and I was article about lead generation and I was article about lead generation and I was like o I want this PDF so I downloaded like o I want this PDF so I downloaded like o I want this PDF so I downloaded it I got a phone call within an hour

it I got a phone call within an hour it I got a phone call within an hour from somebody at Salesforce wanting to from somebody at Salesforce wanting to from somebody at Salesforce wanting to verify that I'd received the download verify that I'd received the download verify that I'd received the download and to see if I had any questions I'm and to see if I had any questions I'm and to see if I had any questions I'm like holy like holy like holy smokes an hour it required my phone smokes an hour it required my phone smokes an hour it required my phone number and it was I mean it was it was number and it was I mean it was it was number and it was I mean it was it was that I was like whooo that caught me off that I was like whooo that caught me off that I was like whooo that caught me off guard a little bit I wasn't expecting guard a little bit I wasn't expecting guard a little bit I wasn't expecting that um but in all fairness I gave them that um but in all fairness I gave them that um but in all fairness I gave them my name my email address and my phone my name my email address and my phone my name my email address and my phone number and and I should have very well number and and I should have very well number and and I should have very well expected that Salesforce was going to expected that Salesforce was going to expected that Salesforce was going to follow with me because me imagine if follow with me because me imagine if follow with me because me imagine if somebody fills out a form that says somebody fills out a form that says somebody fills out a form that says they're going to plan a visit and they they're going to plan a visit and they they're going to plan a visit and they got a call on on Monday morning just got a call on on Monday morning just got a call on on Monday morning just from somebody saying hey I don't know if from somebody saying hey I don't know if from somebody saying hey I don't know if you attend or not but we want to pray you attend or not but we want to pray you attend or not but we want to pray for you anything we can pray about yeah for you anything we can pray about yeah for you anything we can pray about yeah you just show you show you care yeah and you just show you show you care yeah and you just show you show you care yeah and that's Ministry and that's exactly what that's Ministry and that's exactly what that's Ministry and that's exactly what we should be doing with these for it's we should be doing with these for it's we should be doing with these for it's is it we're trying to gain leads just to is it we're trying to gain leads just to is it we're trying to gain leads just to gain leads we're gaining leads because gain leads we're gaining leads because gain leads we're gaining leads because we want to impact their life we want we we want to impact their life we want we we want to impact their life we want we want to start a relationship right want to start a relationship right want to start a relationship right you're you're starting the relationship you're you're starting the relationship you're you're starting the relationship with them and trying to build trust so with them and trying to build trust so with them and trying to build trust so that they'll try your church I that they'll try your church I that they'll try your church I relationship and Trust I I have a number relationship and Trust I I have a number relationship and Trust I I have a number of churches that have uh used the that of churches that have uh used the that of churches that have uh used the that that use the um previsit email fill out that use the um previsit email fill out that use the um previsit email fill out this form we'll send you a previsit this form we'll send you a previsit this form we'll send you a previsit email all of them say that they email all of them say that they email all of them say that they regularly consistently get those forms regularly consistently get those forms regularly consistently get those forms however many of them will say that a lot however many of them will say that a lot however many of them will say that a lot of those forms come early on Sunday of those forms come early on Sunday of those forms come early on Sunday mornings so people aren't filling it out mornings so people aren't filling it out mornings so people aren't filling it out until like services at 10 or 10:30 and until like services at 10 or 10:30 and until like services at 10 or 10:30 and they're filling it out like 8:30 or 9 so they're filling it out like 8:30 or 9 so they're filling it out like 8:30 or 9 so you oftentimes don't have the you oftentimes don't have the you oftentimes don't have the opportunity to have a human followup you opportunity to have a human followup you opportunity to have a human followup you need an automated system so connecting need an automated system so connecting need an automated system so connecting that with uh some sort of content that with uh some sort of content that with uh some sort of content management system or MailChimp or management system or MailChimp or management system or MailChimp or something where you know where you get something where you know where you get something where you know where you get an automated uh followup is probably

an automated uh followup is probably an automated uh followup is probably going to be critical okay we need to going to be critical okay we need to going to be critical okay we need to keep rolling here uh number six improve keep rolling here uh number six improve keep rolling here uh number six improve speed and Page load time uh this is goes speed and Page load time uh this is goes speed and Page load time uh this is goes back to SEO 101 uh if your website is back to SEO 101 uh if your website is back to SEO 101 uh if your website is slow it's going to hurt both the user slow it's going to hurt both the user slow it's going to hurt both the user experience and it's going to hurt your experience and it's going to hurt your experience and it's going to hurt your SEO you want to speak to that a little SEO you want to speak to that a little SEO you want to speak to that a little bit well yeah I just it it's yeah it bit well yeah I just it it's yeah it bit well yeah I just it it's yeah it people will balance if it takes too long people will balance if it takes too long people will balance if it takes too long to load how do you know if it's slow if to load how do you know if it's slow if to load how do you know if it's slow if it's slow loading well reach out to us it's slow loading well reach out to us it's slow loading well reach out to us we'll run an audit for you and tell you we'll run an audit for you and tell you we'll run an audit for you and tell you how fast or slow it is uh and then give how fast or slow it is uh and then give how fast or slow it is uh and then give you the game plan for how you need to you the game plan for how you need to you the game plan for how you need to optimize it but it is a thing you've got optimize it but it is a thing you've got optimize it but it is a thing you've got to really deal with that yeah if your to really deal with that yeah if your to really deal with that yeah if your website is more than two or three years website is more than two or three years website is more than two or three years old it it's just like an automobile a old it it's just like an automobile a old it it's just like an automobile a car needs an oil change and needs to car needs an oil change and needs to car needs an oil change and needs to have hoses and belts and things you know have hoses and belts and things you know have hoses and belts and things you know changed and replaced from time to time changed and replaced from time to time changed and replaced from time to time and over time a website can start to get and over time a website can start to get and over time a website can start to get a little bit sluggish because you get a little bit sluggish because you get a little bit sluggish because you get bloated code or you have images that bloated code or you have images that bloated code or you have images that aren't optimized that you've updated or aren't optimized that you've updated or aren't optimized that you've updated or videos you've added to the website that videos you've added to the website that videos you've added to the website that slow things down or you have links that slow things down or you have links that slow things down or you have links that are broken that cause the whole thing to are broken that cause the whole thing to are broken that cause the whole thing to load slowly and the search engines know load slowly and the search engines know load slowly and the search engines know that and you're likely to get less um that and you're likely to get less um that and you're likely to get less um less less engagement there and also the less less engagement there and also the less less engagement there and also the user experience is poor and it could be user experience is poor and it could be user experience is poor and it could be that there are technical problems on that there are technical problems on that there are technical problems on your website or it could be that your your website or it could be that your your website or it could be that your web host is slow uh and I I work with web host is slow uh and I I work with web host is slow uh and I I work with another Ministry that this last year another Ministry that this last year another Ministry that this last year after spending money trying to speed up after spending money trying to speed up after spending money trying to speed up our website realize that our problem was our website realize that our problem was our website realize that our problem was our website host a shared server yeah our website host a shared server yeah our website host a shared server yeah and it's a hassle to move the website and it's a hassle to move the website and it's a hassle to move the website from one host to another but it changed from one host to another but it changed from one host to another but it changed our page load speed from like four

our page load speed from like four our page load speed from like four seconds for the homepage to like half a seconds for the homepage to like half a seconds for the homepage to like half a second for the homepage you want to talk second for the homepage you want to talk second for the homepage you want to talk about a change a huge change in user about a change a huge change in user about a change a huge change in user experience um that was a very very big experience um that was a very very big experience um that was a very very big deal for us um number seven develop and deal for us um number seven develop and deal for us um number seven develop and Implement a Content strategy from either Implement a Content strategy from either Implement a Content strategy from either sermons or Ministries or both you want sermons or Ministries or both you want sermons or Ministries or both you want to talk about this a little bit I can to talk about this a little bit I can to talk about this a little bit I can spend an hour on this so I'm gonna go spend an hour on this so I'm gonna go spend an hour on this so I'm gonna go quick uh you guys are content machines quick uh you guys are content machines quick uh you guys are content machines Church you you you create content every Church you you you create content every Church you you you create content every single week your pastor gets up and single week your pastor gets up and single week your pastor gets up and preaches for 30 minutes tons of content preaches for 30 minutes tons of content preaches for 30 minutes tons of content you got Ministries creating content the you got Ministries creating content the you got Ministries creating content the problem with it is you're not adding problem with it is you're not adding problem with it is you're not adding that to your website Okay Google's not that to your website Okay Google's not that to your website Okay Google's not crawling the YouTube video that's crawling the YouTube video that's crawling the YouTube video that's playing on your website as SEO for your playing on your website as SEO for your playing on your website as SEO for your website you put it on YouTube because website you put it on YouTube because website you put it on YouTube because you got put YouTube's second large you got put YouTube's second large you got put YouTube's second large search engine but what you should be search engine but what you should be search engine but what you should be doing is maybe on your sermon page for doing is maybe on your sermon page for doing is maybe on your sermon page for example have that sermon right you click example have that sermon right you click example have that sermon right you click and you can watch that sermon but take and you can watch that sermon but take and you can watch that sermon but take that transcript from that sermon using that transcript from that sermon using that transcript from that sermon using AI tool lots of them out there sermon AI tool lots of them out there sermon AI tool lots of them out there sermon spark go to sermon spark that's our spark go to sermon spark that's our spark go to sermon spark that's our sermon spark. a we'll link to spark.

sermon spark. a we'll link to spark. sermon spark. a we'll link to spark. it's free you can go add your video get it's free you can go add your video get it's free you can go add your video get the transcript you add that transcript the transcript you add that transcript the transcript you add that transcript either word for word to your website or either word for word to your website or either word for word to your website or you put it into an AI to say hey Claude you put it into an AI to say hey Claude you put it into an AI to say hey Claude or chat GPT take this you know or chat GPT take this you know or chat GPT take this you know 4,000-word transcript that our P Pastor 4,000-word transcript that our P Pastor 4,000-word transcript that our P Pastor just preached and will you narrow that just preached and will you narrow that just preached and will you narrow that down to about like 800 words and it'll down to about like 800 words and it'll down to about like 800 words and it'll do it like that for you by the way that do it like that for you by the way that do it like that for you by the way that inmark as well that's another feature in inmark as well that's another feature in inmark as well that's another feature in sermon spark you can get a long summary sermon spark you can get a long summary sermon spark you can get a long summary that's I I think it's probably 100 to a that's I I think it's probably 100 to a that's I I think it's probably 100 to a thousand words yeah or turn it into a thousand words yeah or turn it into a thousand words yeah or turn it into a Blog that's like a readable article yeah Blog that's like a readable article yeah Blog that's like a readable article yeah I think one of the things that churches I think one of the things that churches I think one of the things that churches do struggle with is um a consistent do struggle with is um a consistent do struggle with is um a consistent strategy for adding new content the web strategy for adding new content the web strategy for adding new content the web content to the website we treat a sermon content to the website we treat a sermon content to the website we treat a sermon that has been preached as if it is that has been preached as if it is that has been preached as if it is something in the past and we're moving something in the past and we're moving something in the past and we're moving on to the next thing most churches on to the next thing most churches on to the next thing most churches you're sitting on just mountains and you're sitting on just mountains and you're sitting on just mountains and mountains of great content whether it's mountains of great content whether it's mountains of great content whether it's felt need or spiritual questions or felt need or spiritual questions or felt need or spiritual questions or things that would be helpful for people things that would be helpful for people things that would be helpful for people and I would just say hey why don't you and I would just say hey why don't you and I would just say hey why don't you start in 2025 with saying we're going to start in 2025 with saying we're going to start in 2025 with saying we're going to write 12 articles this year we'll we'll write 12 articles this year we'll we'll write 12 articles this year we'll we'll we'll commit to doing one a month and we'll commit to doing one a month and we'll commit to doing one a month and either have it be something related to a either have it be something related to a either have it be something related to a Ministry in your church marriage Ministry in your church marriage Ministry in your church marriage Ministry uh grief Ministry parenting Ministry uh grief Ministry parenting Ministry uh grief Ministry parenting something of that nature or an article something of that nature or an article something of that nature or an article that's based on a sermon or a sermon that's based on a sermon or a sermon that's based on a sermon or a sermon series um I've got a church in witw series um I've got a church in witw series um I've got a church in witw Kansas that had like four or five people Kansas that had like four or five people Kansas that had like four or five people contribute to it they did that this past contribute to it they did that this past contribute to it they did that this past year they wrote 12 articles uh so that year they wrote 12 articles uh so that year they wrote 12 articles uh so that they could post one a month for the 12 they could post one a month for the 12 they could post one a month for the 12 months they had three or four different months they had three or four different months they had three or four different people contribute to it so it was people contribute to it so it was people contribute to it so it was basically you know each person wrote

basically you know each person wrote basically you know each person wrote like three different articles or four like three different articles or four like three different articles or four different articles so it wasn't it different articles so it wasn't it different articles so it wasn't it wasn't a heavy load for one person to do wasn't a heavy load for one person to do wasn't a heavy load for one person to do and of course with AI today with claw and of course with AI today with claw and of course with AI today with claw chat GPT or Gemini writing this type of chat GPT or Gemini writing this type of chat GPT or Gemini writing this type of content has never been easier the the content has never been easier the the content has never been easier the the long-term benefit is search engine long-term benefit is search engine long-term benefit is search engine optimization uh write the content optimization uh write the content optimization uh write the content optimize it for search but you're also optimize it for search but you're also optimize it for search but you're also adding valuable resources to your adding valuable resources to your adding valuable resources to your website that will increase engagement website that will increase engagement website that will increase engagement people will stay on the website longer people will stay on the website longer people will stay on the website longer watching the videos reading the Articles watching the videos reading the Articles watching the videos reading the Articles and those sorts of things which helps and those sorts of things which helps and those sorts of things which helps your SEO and the user your SEO and the user your SEO and the user experience um next number eight update experience um next number eight update experience um next number eight update your staff page photos and videos and your staff page photos and videos and your staff page photos and videos and more Jason what kind of things do you more Jason what kind of things do you more Jason what kind of things do you like to do on a staff page well it's a like to do on a staff page well it's a like to do on a staff page well it's a lot of people new people want to go they lot of people new people want to go they lot of people new people want to go they want to learn about the pastor who is want to learn about the pastor who is want to learn about the pastor who is this guy you know what's he have to say this guy you know what's he have to say this guy you know what's he have to say what's what's he like you know does he what's what's he like you know does he what's what's he like you know does he hold snakes I mean what does this guy do hold snakes I mean what does this guy do hold snakes I mean what does this guy do so you you have a staff page where you so you you have a staff page where you so you you have a staff page where you actually have a bio of your of your lead actually have a bio of your of your lead actually have a bio of your of your lead Pastor maybe even a video that says hey Pastor maybe even a video that says hey Pastor maybe even a video that says hey here here's who I am here's my family here here's who I am here's my family here here's who I am here's my family you know I I want something for you I you know I I want something for you I you know I I want something for you I don't you know it's not about me it's don't you know it's not about me it's don't you know it's not about me it's about you kind of a thing right but I about you kind of a thing right but I about you kind of a thing right but I really like having the staff on there so really like having the staff on there so really like having the staff on there so that people can get connected to know that people can get connected to know that people can get connected to know who is the person that's in charge of who is the person that's in charge of who is the person that's in charge of Junior High Ministry and how do I get a Junior High Ministry and how do I get a Junior High Ministry and how do I get a hold of them and so I tell you like you hold of them and so I tell you like you hold of them and so I tell you like you look at analytics usually staff pages look at analytics usually staff pages look at analytics usually staff pages are in the top five most visited page on are in the top five most visited page on are in the top five most visited page on your website and so be be mindful about your website and so be be mindful about your website and so be be mindful about what you're putting on that so people what you're putting on that so people what you're putting on that so people can get connected to to your staff and can get connected to to your staff and can get connected to to your staff and maybe even learn about your staff yeah I maybe even learn about your staff yeah I maybe even learn about your staff yeah I I love videos uh it humanizes the staff

I love videos uh it humanizes the staff I love videos uh it humanizes the staff one of the questions that I believe most one of the questions that I believe most one of the questions that I believe most people are asking when they come to a people are asking when they come to a people are asking when they come to a new Church website is who's in charge new Church website is who's in charge new Church website is who's in charge and can I trust him you know we're and can I trust him you know we're and can I trust him you know we're living in a day and age where every living in a day and age where every living in a day and age where every other week There's a pastor in the news other week There's a pastor in the news other week There's a pastor in the news for all the wrong reasons and if I'm for all the wrong reasons and if I'm for all the wrong reasons and if I'm whether I'm a Christian person or a whether I'm a Christian person or a whether I'm a Christian person or a pre-christian person I'm asking the pre-christian person I'm asking the pre-christian person I'm asking the question about who the pastor is and is question about who the pastor is and is question about who the pastor is and is he Trust worthy and just having his he Trust worthy and just having his he Trust worthy and just having his picture and his email address and his picture and his email address and his picture and his email address and his title senior pastor on the website does title senior pastor on the website does title senior pastor on the website does not do enough to help people I love a not do enough to help people I love a not do enough to help people I love a bio a video you know his own personal bio a video you know his own personal bio a video you know his own personal faith story um humanize him and faith story um humanize him and faith story um humanize him and demonstrate that he or her are you know demonstrate that he or her are you know demonstrate that he or her are you know that they're trustworthy leaders and that they're trustworthy leaders and that they're trustworthy leaders and that they are you know that they're that they are you know that they're that they are you know that they're interested in the individual who is on interested in the individual who is on interested in the individual who is on that page do that as as much as you can that page do that as as much as you can that page do that as as much as you can and you know I just think it's good and and you know I just think it's good and and you know I just think it's good and fun to update the staff pages from time fun to update the staff pages from time fun to update the staff pages from time to time with with good photos you know to time with with good photos you know to time with with good photos you know use use photos that are high quality use use photos that are high quality use use photos that are high quality that show your staff in their best light that show your staff in their best light that show your staff in their best light and tell a little bit about those those and tell a little bit about those those and tell a little bit about those those staff people I just think it makes makes staff people I just think it makes makes staff people I just think it makes makes for more engagement on the page um for more engagement on the page um for more engagement on the page um number nine we're down to the last number nine we're down to the last number nine we're down to the last couple here review metad descriptions couple here review metad descriptions couple here review metad descriptions and H1 H2 headings on every page yeah and H1 H2 headings on every page yeah and H1 H2 headings on every page yeah this is this is goes to SEO search this is this is goes to SEO search this is this is goes to SEO search engine optimization we'll just be brief engine optimization we'll just be brief engine optimization we'll just be brief on this but every page needs to have a on this but every page needs to have a on this but every page needs to have a meta description Jason what is a meta meta description Jason what is a meta meta description Jason what is a meta description go Google your Church's name description go Google your Church's name description go Google your Church's name right now go to Google type in your right now go to Google type in your right now go to Google type in your church name hit enter you're going to church name hit enter you're going to church name hit enter you're going to see at the hopefully at the top your see at the hopefully at the top your see at the hopefully at the top your name's going to be in like you know like name's going to be in like you know like name's going to be in like you know like blue or whatever the name of your church

blue or whatever the name of your church blue or whatever the name of your church right under that's going to be a right under that's going to be a right under that's going to be a sentence or two that is the meta sentence or two that is the meta sentence or two that is the meta description and you may not know this description and you may not know this description and you may not know this but you can tell Google what you want but you can tell Google what you want but you can tell Google what you want your meta description to be if you don't your meta description to be if you don't your meta description to be if you don't inform Google what you want your meta inform Google what you want your meta inform Google what you want your meta description to be they will pull what description to be they will pull what description to be they will pull what they think the Bots think they should they think the Bots think they should they think the Bots think they should pull they'll just look at content and pull they'll just look at content and pull they'll just look at content and just pull it could be just bunch of just pull it could be just bunch of just pull it could be just bunch of garble you know it doesn't make any garble you know it doesn't make any garble you know it doesn't make any sense like service times and then just sense like service times and then just sense like service times and then just as your address or something like that as your address or something like that as your address or something like that but you should have a meta description but you should have a meta description but you should have a meta description that actually speaks to the person you that actually speaks to the person you that actually speaks to the person you we want to invite you and your family to we want to invite you and your family to we want to invite you and your family to come and experience Jesus we have a lot come and experience Jesus we have a lot come and experience Jesus we have a lot for you we can't wait to meet you this for you we can't wait to meet you this for you we can't wait to meet you this weekend that's a Banda description right weekend that's a Banda description right weekend that's a Banda description right there put your name I always I always there put your name I always I always there put your name I always I always say put the name you know first Baptist say put the name you know first Baptist say put the name you know first Baptist Church in my City Arizona whatever I'm Church in my City Arizona whatever I'm Church in my City Arizona whatever I'm in Arizona right now um but if you if in Arizona right now um but if you if in Arizona right now um but if you if you add your name in your city and state you add your name in your city and state you add your name in your city and state you localize it so every page should you localize it so every page should you localize it so every page should have its own custom Ed description based have its own custom Ed description based have its own custom Ed description based on what that page is about so the kids on what that page is about so the kids on what that page is about so the kids page should be something about kids page should be something about kids page should be something about kids Outreach should be about Outreach about Outreach should be about Outreach about Outreach should be about Outreach about us about us homepage make it more us about us homepage make it more us about us homepage make it more elevator about who we are yeah so you elevator about who we are yeah so you elevator about who we are yeah so you can um download this great tool it's can um download this great tool it's can um download this great tool it's called SEO meta in called SEO meta in called SEO meta in one click it's a Google Chrome plugin I one click it's a Google Chrome plugin I one click it's a Google Chrome plugin I use Google Chrome downloads free and use Google Chrome downloads free and use Google Chrome downloads free and when I'm on my page I click on that and when I'm on my page I click on that and when I'm on my page I click on that and I can see the meta description the title I can see the meta description the title I can see the meta description the title The H1 H2S those are just headings H1

The H1 H2S those are just headings H1 The H1 H2S those are just headings H1 and H2 are headings like the headings on and H2 are headings like the headings on and H2 are headings like the headings on your on those pages Google pays a lot of your on those pages Google pays a lot of your on those pages Google pays a lot of attention to those headings they pay a attention to those headings they pay a attention to those headings they pay a lot of attention lot of meta description lot of attention lot of meta description lot of attention lot of meta description the title and the headings and then of the title and the headings and then of the title and the headings and then of course the probably one of the biggest course the probably one of the biggest course the probably one of the biggest things is content if Google can if you things is content if Google can if you things is content if Google can if you can highlight content on your page can highlight content on your page can highlight content on your page Google can crawl it and so you really Google can crawl it and so you really Google can crawl it and so you really want to pay attention to that we want to pay attention to that we want to pay attention to that we actually have a podcast part where we actually have a podcast part where we actually have a podcast part where we went into went into went into this uh earlier this year where we took this uh earlier this year where we took this uh earlier this year where we took a deeper dive into SEO didn't we yeah a deeper dive into SEO didn't we yeah a deeper dive into SEO didn't we yeah I'll I'll see if I can find that and and I'll I'll see if I can find that and and I'll I'll see if I can find that and and Link that in the show notes you know the Link that in the show notes you know the Link that in the show notes you know the The Meta description you just to make The Meta description you just to make The Meta description you just to make sure this is clear Jason said this I'll sure this is clear Jason said this I'll sure this is clear Jason said this I'll reiterate it you every single page on reiterate it you every single page on reiterate it you every single page on the website should have its own unique the website should have its own unique the website should have its own unique meta description and a lot of churches meta description and a lot of churches meta description and a lot of churches will just have one that carries every will just have one that carries every will just have one that carries every page so so write a meta description for page so so write a meta description for page so so write a meta description for every page uh if you're in if if you're every page uh if you're in if if you're every page uh if you're in if if you're using a WordPress uh website um every using a WordPress uh website um every using a WordPress uh website um every page that you go in and edit if if page that you go in and edit if if page that you go in and edit if if you've got uh the yast plugin you can go you've got uh the yast plugin you can go you've got uh the yast plugin you can go and edit the meta description in yast if and edit the meta description in yast if and edit the meta description in yast if you're using a Squarespace website you you're using a Squarespace website you you're using a Squarespace website you do have to kind of click on the little do have to kind of click on the little do have to kind of click on the little gear on every page and go in and update gear on every page and go in and update gear on every page and go in and update the SEO information it doesn't actually the SEO information it doesn't actually the SEO information it doesn't actually say metad description I think it says say metad description I think it says say metad description I think it says SEO description but that's essentially SEO description but that's essentially SEO description but that's essentially description is and then your H1 and H2 description is and then your H1 and H2 description is and then your H1 and H2 headings you know clarity is more headings you know clarity is more headings you know clarity is more important than creativity with your H1 important than creativity with your H1 important than creativity with your H1 and H2 headings if you think about the and H2 headings if you think about the and H2 headings if you think about the H1 and the H2 using language and H1 and the H2 using language and H1 and the H2 using language and terminology that you think people are terminology that you think people are terminology that you think people are searching it will help the search engine searching it will help the search engine searching it will help the search engine and it'll help people find your pages if and it'll help people find your pages if and it'll help people find your pages if your children's ministry is called like

your children's ministry is called like your children's ministry is called like Ultra super god kids and that's your H1 Ultra super god kids and that's your H1 Ultra super god kids and that's your H1 heading nobody's searching that but if heading nobody's searching that but if heading nobody's searching that but if your church is First Baptist Phoenix and your church is First Baptist Phoenix and your church is First Baptist Phoenix and you've got kids ministry in your H1 you've got kids ministry in your H1 you've got kids ministry in your H1 heading is children's min at First heading is children's min at First heading is children's min at First Baptist Phoenix guess what somebody Baptist Phoenix guess what somebody Baptist Phoenix guess what somebody might actually be Googling that but might actually be Googling that but might actually be Googling that but they they're not Googling Ultra super they they're not Googling Ultra super they they're not Googling Ultra super god kids or whatever I said there I god kids or whatever I said there I god kids or whatever I said there I don't know so be clear think about the don't know so be clear think about the don't know so be clear think about the H1 as the title The H2 as subtitles or H1 as the title The H2 as subtitles or H1 as the title The H2 as subtitles or descriptions if you have a cool name for descriptions if you have a cool name for descriptions if you have a cool name for your student Ministry or your children's your student Ministry or your children's your student Ministry or your children's ministry use that in the H2 and the H3 ministry use that in the H2 and the H3 ministry use that in the H2 and the H3 headings don't use it in the H1 make the headings don't use it in the H1 make the headings don't use it in the H1 make the H1 really clear about what the content H1 really clear about what the content H1 really clear about what the content is on the page okay next one number 10 is on the page okay next one number 10 is on the page okay next one number 10 this is something I didn't discuss with this is something I didn't discuss with this is something I didn't discuss with you I put it on the list and we'll see you I put it on the list and we'll see you I put it on the list and we'll see what you think about this add social what you think about this add social what you think about this add social proof with social media integration on proof with social media integration on proof with social media integration on your website your website your website you okay so this is something that I've you okay so this is something that I've you okay so this is something that I've seen some more churches doing I've seen some more churches doing I've seen some more churches doing I've actually been experimenting with this at actually been experimenting with this at actually been experimenting with this at our church plant as well and that is I'm our church plant as well and that is I'm our church plant as well and that is I'm constantly adding content to my social constantly adding content to my social constantly adding content to my social accounts to Facebook and to Instagram accounts to Facebook and to Instagram accounts to Facebook and to Instagram and to YouTube there are plugins that and to YouTube there are plugins that and to YouTube there are plugins that you can use in WordPress or Squarespace you can use in WordPress or Squarespace you can use in WordPress or Squarespace or Wix or what whatever your platform is or Wix or what whatever your platform is or Wix or what whatever your platform is where you can actually have the content where you can actually have the content where you can actually have the content from your social channels show up on from your social channels show up on from your social channels show up on your website you can actually have like your website you can actually have like your website you can actually have like a a container on the homepage of the a a container on the homepage of the a a container on the homepage of the website that has like your last four or website that has like your last four or website that has like your last four or your last eight um Instagram posts or your last eight um Instagram posts or your last eight um Instagram posts or Instagram videos I love this idea

Instagram videos I love this idea Instagram videos I love this idea because number one it's adding new because number one it's adding new because number one it's adding new content to your website on a regular content to your website on a regular content to your website on a regular basis it's stuff that's happening basis it's stuff that's happening basis it's stuff that's happening actively relevantly in in real time in actively relevantly in in real time in actively relevantly in in real time in your church so it gives you the ability your church so it gives you the ability your church so it gives you the ability to to say we just had a bad aptis to to say we just had a bad aptis to to say we just had a bad aptis service and we got these photos from our service and we got these photos from our service and we got these photos from our baptism we just posted on Instagram baptism we just posted on Instagram baptism we just posted on Instagram guess what those just all hit that guess what those just all hit that guess what those just all hit that container on the homepage of your container on the homepage of your container on the homepage of your website and you didn't have to add website and you didn't have to add website and you didn't have to add photos to the website you're merely just photos to the website you're merely just photos to the website you're merely just posting to your social channels it will posting to your social channels it will posting to your social channels it will get people to click from your website get people to click from your website get people to click from your website over to your social channels so over to your social channels so over to your social channels so hopefully they'll follow your social hopefully they'll follow your social hopefully they'll follow your social channels so that they can be a little channels so that they can be a little channels so that they can be a little bit more engaged with you there and so bit more engaged with you there and so bit more engaged with you there and so you know you have to kind of decide you know you have to kind of decide you know you have to kind of decide whether or not this is the right fit for whether or not this is the right fit for whether or not this is the right fit for you I think a lot of churches that do you I think a lot of churches that do you I think a lot of churches that do super super well on social are missing super super well on social are missing super super well on social are missing the opportunity to integrate their the opportunity to integrate their the opportunity to integrate their social with their website itself I just social with their website itself I just social with their website itself I just think it's a great way to be think it's a great way to be think it's a great way to be continuously adding new content to the continuously adding new content to the continuously adding new content to the website without having to actually add website without having to actually add website without having to actually add new content to the website you know you new content to the website you know you new content to the website you know you get a lot of new visitors to your get a lot of new visitors to your get a lot of new visitors to your website it'll help them discover your website it'll help them discover your website it'll help them discover your social channels yeah exactly um I'm social channels yeah exactly um I'm social channels yeah exactly um I'm going to give you one bonus thing going to give you one bonus thing going to give you one bonus thing because you know what at the time that because you know what at the time that because you know what at the time that you and I are recording this uh we are you and I are recording this uh we are you and I are recording this uh we are we are in crazy times with Christmas we are in crazy times with Christmas we are in crazy times with Christmas churches are launching Christmas ad churches are launching Christmas ad churches are launching Christmas ad campaigns we're pushing into Christmas campaigns we're pushing into Christmas campaigns we're pushing into Christmas 2025 and this is something that I just 2025 and this is something that I just 2025 and this is something that I just recently had a real realization to uh recently had a real realization to uh recently had a real realization to uh realization of and that is many many realization of and that is many many realization of and that is many many churches I work with create a Christmas churches I work with create a Christmas churches I work with create a Christmas landing page and an Easter landing page landing page and an Easter landing page landing page and an Easter landing page for those two big events in the year and for those two big events in the year and for those two big events in the year and when Christmas is over and Easter is when Christmas is over and Easter is when Christmas is over and Easter is over they unpublish those pages they over they unpublish those pages they over they unpublish those pages they literally just go in and remove them

literally just go in and remove them literally just go in and remove them from the website yeah I'm going to from the website yeah I'm going to from the website yeah I'm going to suggest that you leave your Christmas in suggest that you leave your Christmas in suggest that you leave your Christmas in Easter Pages up Easter Pages up Easter Pages up 247365 primarily for SEO purposes if you 247365 primarily for SEO purposes if you 247365 primarily for SEO purposes if you create a Christmas landing page and you create a Christmas landing page and you create a Christmas landing page and you take it down after Christmas when you take it down after Christmas when you take it down after Christmas when you have to create another one or repost it have to create another one or repost it have to create another one or repost it again next year you've completely missed again next year you've completely missed again next year you've completely missed out on any opportunity of that page out on any opportunity of that page out on any opportunity of that page being being being indexed by the search engines yeah so indexed by the search engines yeah so indexed by the search engines yeah so you get zero organic reach when people you get zero organic reach when people you get zero organic reach when people are searching for Christmas activities are searching for Christmas activities are searching for Christmas activities or Christmas at your church the or Christmas at your church the or Christmas at your church the following year you're completely following year you're completely following year you're completely dependent on Advertising content what I dependent on Advertising content what I dependent on Advertising content what I would do is create your Christmas page would do is create your Christmas page would do is create your Christmas page create your is Easter page and then when create your is Easter page and then when create your is Easter page and then when the SE seon is over go to that page and the SE seon is over go to that page and the SE seon is over go to that page and just do an update and say Christmas 2025 just do an update and say Christmas 2025 just do an update and say Christmas 2025 was amazing for those of you that was amazing for those of you that was amazing for those of you that celebrated it we were're glad you're celebrated it we were're glad you're celebrated it we were're glad you're here2 we're looking 2024 we're looking here2 we're looking 2024 we're looking here2 we're looking 2024 we're looking forward to Christmas 2025 check back forward to Christmas 2025 check back forward to Christmas 2025 check back here next year for updates on all of our here next year for updates on all of our here next year for updates on all of our events and activities and then just events and activities and then just events and activities and then just leave that page online you can hide it leave that page online you can hide it leave that page online you can hide it it I mean it's it can be an orphan page it I mean it's it can be an orphan page it I mean it's it can be an orphan page you don't have to have it in your menu you don't have to have it in your menu you don't have to have it in your menu or it doesn't have to but leave it or it doesn't have to but leave it or it doesn't have to but leave it online so that the search engines can online so that the search engines can online so that the search engines can crawl it index it and then next year crawl it index it and then next year crawl it index it and then next year year you might actually get some organic year you might actually get some organic year you might actually get some organic traffic when people are searching for traffic when people are searching for traffic when people are searching for Christmas services or a church that do Christmas services or a church that do Christmas services or a church that do doing special Christmas events doing special Christmas events doing special Christmas events especially if you have activities like especially if you have activities like especially if you have activities like uh like a a live nativity I I've got uh like a a live nativity I I've got uh like a a live nativity I I've got churches I work with that have a live churches I work with that have a live churches I work with that have a live nativity every single year and there are nativity every single year and there are nativity every single year and there are people every year Googling live nativity people every year Googling live nativity people every year Googling live nativity but because they take that page down but because they take that page down but because they take that page down every year they get no organic traffic

every year they get no organic traffic every year they get no organic traffic from it they're completely dependent on from it they're completely dependent on from it they're completely dependent on Advertising traffic advertising traffic Advertising traffic advertising traffic Advertising traffic advertising traffic is it good and we always want to take is it good and we always want to take is it good and we always want to take advantage of that but if you can get advantage of that but if you can get advantage of that but if you can get free traffic through organic reach why free traffic through organic reach why free traffic through organic reach why wouldn't you so don't unpublish those wouldn't you so don't unpublish those wouldn't you so don't unpublish those pages leave them online update them pages leave them online update them pages leave them online update them after the holiday uh what's any thoughts after the holiday uh what's any thoughts after the holiday uh what's any thoughts on that Jason that's nope I like that's on that Jason that's nope I like that's on that Jason that's nope I like that's your bonus for 2020 there's your bonus your bonus for 2020 there's your bonus your bonus for 2020 there's your bonus okay there's your bonus uh any parting okay there's your bonus uh any parting okay there's your bonus uh any parting shots for our audience here well no I shots for our audience here well no I shots for our audience here well no I just if you guys are interested if just if you guys are interested if just if you guys are interested if you're in the in the season of thinking you're in the in the season of thinking you're in the in the season of thinking about rebuilding your website you know about rebuilding your website you know about rebuilding your website you know schedule a call I'd love to talk with schedule a call I'd love to talk with schedule a call I'd love to talk with you about that only to give you some you about that only to give you some you about that only to give you some tips and go hey here's what you might tips and go hey here's what you might tips and go hey here's what you might want to consider as you're thinking want to consider as you're thinking want to consider as you're thinking about rebuilding this website because about rebuilding this website because about rebuilding this website because you know we we do a lot of websites so you know we we do a lot of websites so you know we we do a lot of websites so I'd love to give an estimate and you I'd love to give an estimate and you I'd love to give an estimate and you know maybe you guys hire us to do it but know maybe you guys hire us to do it but know maybe you guys hire us to do it but I think more importantly um I like to do I think more importantly um I like to do I think more importantly um I like to do Audits and I I'll do a screaming frog Audits and I I'll do a screaming frog Audits and I I'll do a screaming frog crawl of your website that means that crawl of your website that means that crawl of your website that means that you'll just see all your pages so you you'll just see all your pages so you you'll just see all your pages so you know what you're walking into and um I know what you're walking into and um I know what you're walking into and um I do that often for churches because I do that often for churches because I do that often for churches because I really want them if they hire us or not really want them if they hire us or not really want them if they hire us or not I want them to be building a a tool I want them to be building a a tool I want them to be building a a tool that's going to help them accomplish that's going to help them accomplish that's going to help them accomplish their mission of reaching more people their mission of reaching more people their mission of reaching more people for Jesus so go to our website um CLI on for Jesus so go to our website um CLI on for Jesus so go to our website um CLI on I'll Link in I'll link in the show notes I'll Link in I'll link in the show notes I'll Link in I'll link in the show notes I'll link to the show notes um our I'll link to the show notes um our I'll link to the show notes um our contact form where you can actually self contact form where you can actually self contact form where you can actually self schedu a call and you know what you can schedu a call and you know what you can schedu a call and you know what you can schedule a call with any of the people schedule a call with any of the people schedule a call with any of the people that you see there there's one guy who's that you see there there's one guy who's that you see there there's one guy who's wearing a suit you can you can you can wearing a suit you can you can you can wearing a suit you can you can you can schedule a call with a guy wearing a schedule a call with a guy wearing a schedule a call with a guy wearing a suit and if you want to you can request suit and if you want to you can request suit and if you want to you can request that he wears a suit if and when you that he wears a suit if and when you that he wears a suit if and when you mean I don't know I don't know will or

mean I don't know I don't know will or mean I don't know I don't know will or not there's maybe there's a zoom filter not there's maybe there's a zoom filter not there's maybe there's a zoom filter for that I don't know Zoom filter to put for that I don't know Zoom filter to put for that I don't know Zoom filter to put a suit on uh you can schedule a call a suit on uh you can schedule a call a suit on uh you can schedule a call with me you can schedule a call with with me you can schedule a call with with me you can schedule a call with Nick or Zach somebody on our team uh Nick or Zach somebody on our team uh Nick or Zach somebody on our team uh that would be happy to meet with you uh that would be happy to meet with you uh that would be happy to meet with you uh to do a website audit with you and just to do a website audit with you and just to do a website audit with you and just talk about your best strategies for 2025 talk about your best strategies for 2025 talk about your best strategies for 2025 if if you happen to be one of our if if you happen to be one of our if if you happen to be one of our existing missional marketing Partners um existing missional marketing Partners um existing missional marketing Partners um and just just talk to your coach about and just just talk to your coach about and just just talk to your coach about it and you know I'm happy to get on a it and you know I'm happy to get on a it and you know I'm happy to get on a call with you and your coach if I'm not call with you and your coach if I'm not call with you and your coach if I'm not your coach and we can we can just talk your coach and we can we can just talk your coach and we can we can just talk about best strategies we just want to about best strategies we just want to about best strategies we just want to help you we want you to leverage your help you we want you to leverage your help you we want you to leverage your website for all its worth to reach more website for all its worth to reach more website for all its worth to reach more people for Jesus and we're just hopeful people for Jesus and we're just hopeful people for Jesus and we're just hopeful that 2025 will be a banner year for you that 2025 will be a banner year for you that 2025 will be a banner year for you and your church and your church and your church um if as we promised we were going to do um if as we promised we were going to do um if as we promised we were going to do this quickly we did it in under an hour this quickly we did it in under an hour this quickly we did it in under an hour that's about all I can say um thanks that's about all I can say um thanks that's about all I can say um thanks again for tuning in to the missional again for tuning in to the missional again for tuning in to the missional marketing podcast uh we know you have marketing podcast uh we know you have marketing podcast uh we know you have lots of options about the way that you lots of options about the way that you lots of options about the way that you spend your time and the fact that you spend your time and the fact that you spend your time and the fact that you have let Jason and me invade your have let Jason and me invade your have let Jason and me invade your Airwaves uh your ear pods or whatever it Airwaves uh your ear pods or whatever it Airwaves uh your ear pods or whatever it is we we appreciate that if you haven't is we we appreciate that if you haven't is we we appreciate that if you haven't subscribed wherever you're listen to subscribed wherever you're listen to subscribed wherever you're listen to your favorite podcast make sure that you your favorite podcast make sure that you your favorite podcast make sure that you do that and if you're watching on our do that and if you're watching on our do that and if you're watching on our YouTube channel um make sure you YouTube channel um make sure you YouTube channel um make sure you subscribe to the channel but also leave subscribe to the channel but also leave subscribe to the channel but also leave us a comment give us some feedback love us a comment give us some feedback love us a comment give us some feedback love to engage with you there on the YouTube to engage with you there on the YouTube to engage with you there on the YouTube channel thanks again and we'll see you channel thanks again and we'll see you channel thanks again and we'll see you next time next time next time [Applause]