How Your Church Can Benefit from a Storybrand Framework | Kenny Jahng

[Music] [Music] welcome to the podcast welcome to the podcast welcome to the podcast my name is jason hamrock your host and my name is jason hamrock your host and my name is jason hamrock your host and on today's episode on today's episode on today's episode i'm talking with kenny now kenny is a i'm talking with kenny now kenny is a i'm talking with kenny now kenny is a phenomenal guy phenomenal guy phenomenal guy he is a leader in the church world he is a leader in the church world he is a leader in the church world he has done a ton of things in the he has done a ton of things in the he has done a ton of things in the business world he's brought all those business world he's brought all those business world he's brought all those principles over to the church world principles over to the church world principles over to the church world he works for church communications many he works for church communications many he works for church communications many of you know who church communications of you know who church communications of you know who church communications are but if you don't you want to go to are but if you don't you want to go to are but if you don't you want to go to churchcommunications.com churchcommunications.com churchcommunications.com and certainly go to facebook and then and certainly go to facebook and then and certainly go to facebook and then google the church communications google the church communications google the church communications group and become a member they have 28 group and become a member they have 28 group and become a member they have 28 000 members in their group it's a 000 members in their group it's a 000 members in their group it's a phenomenal group phenomenal group phenomenal group well kenny helps run that and well kenny helps run that and well kenny helps run that and we talked today a little bit about what we talked today a little bit about what we talked today a little bit about what he does and we're going to go a little he does and we're going to go a little he does and we're going to go a little bit deeper into bit deeper into bit deeper into a story brand because kenny is actually a story brand because kenny is actually a story brand because kenny is actually a certified story brand teller a certified story brand teller a certified story brand teller and if you don't know much about that and if you don't know much about that and if you don't know much about that you're in for a treat um but you're in for a treat um but you're in for a treat um but i'm excited for you to hear from kenny i'm excited for you to hear from kenny i'm excited for you to hear from kenny here he is here he is here he is well hey kenny how are you today uh well hey kenny how are you today uh well hey kenny how are you today uh fantastic it's new year and i'm really fantastic it's new year and i'm really fantastic it's new year and i'm really glad to be with you glad to be with you glad to be with you here today yeah welcome to the podcast here today yeah welcome to the podcast here today yeah welcome to the podcast so glad to have you so glad to have you so glad to have you um excited about all that's going on um excited about all that's going on um excited about all that's going on with uh with uh with uh church comms and everything that's going church comms and everything that's going church comms and everything that's going on in your world so i'm ready to dig on in your world so i'm ready to dig on in your world so i'm ready to dig in but i think for a lot of our viewers in but i think for a lot of our viewers in but i think for a lot of our viewers they may not they may not they may not know who you are know about church know who you are know about church know who you are know about church communication so communication so communication so share a little bit about yourself and share a little bit about yourself and share a little bit about yourself and some of your ministry background some of your ministry background some of your ministry background absolutely um so um i've got a

absolutely um so um i've got a absolutely um so um i've got a i guess varied past um where i've worked i guess varied past um where i've worked i guess varied past um where i've worked in the marketplace in the marketplace in the marketplace um in all aspects of um in all aspects of um in all aspects of advertising direct mail pr marketing advertising direct mail pr marketing advertising direct mail pr marketing you know fortune 500 blank brands you know fortune 500 blank brands you know fortune 500 blank brands and i've also got a ministry background and i've also got a ministry background and i've also got a ministry background uh where uh where uh where went back to seminary and got an mdiv went back to seminary and got an mdiv went back to seminary and got an mdiv and actually was a practitioner in the and actually was a practitioner in the and actually was a practitioner in the church church church working for some large working for some large working for some large churches in the new york new jersey churches in the new york new jersey churches in the new york new jersey metro area metro area metro area and you know have served in the roles of and you know have served in the roles of and you know have served in the roles of a media pastor as well as a church a media pastor as well as a church a media pastor as well as a church online pastor online pastor online pastor and it's been really interesting to mesh and it's been really interesting to mesh and it's been really interesting to mesh the two the marketplace in the ministry the two the marketplace in the ministry the two the marketplace in the ministry best practices and trying to just best practices and trying to just best practices and trying to just further further further becoming a herald for the gospel right becoming a herald for the gospel right becoming a herald for the gospel right and so that's been and so that's been and so that's been part of the reasons why we've connected part of the reasons why we've connected part of the reasons why we've connected um with your organization and just the um with your organization and just the um with your organization and just the things that you guys are doing things that you guys are doing things that you guys are doing is amazing and just that common love for is amazing and just that common love for is amazing and just that common love for how do we take what we know of how do we take what we know of how do we take what we know of communications communications communications and messaging and articulation of what and messaging and articulation of what and messaging and articulation of what we're trying to get people to do we're trying to get people to do we're trying to get people to do in terms of calls to action and how do in terms of calls to action and how do in terms of calls to action and how do we apply that to we apply that to we apply that to faith and the church and so um faith and the church and so um faith and the church and so um you know that's been a lot of the things you know that's been a lot of the things you know that's been a lot of the things that i've done in terms of building that i've done in terms of building that i've done in terms of building a consultancy and agency i've got a team a consultancy and agency i've got a team a consultancy and agency i've got a team of nine people that we of nine people that we of nine people that we we help non-profits mission-driven we help non-profits mission-driven we help non-profits mission-driven organizations and churches organizations and churches organizations and churches um and then i've got another um and then i've got another um and then i've got another organization i'm part of it's called

organization i'm part of it's called organization i'm part of it's called church communications um it starts with church communications um it starts with church communications um it starts with our facebook group if you're not part of our facebook group if you're not part of our facebook group if you're not part of the church communications facebook group the church communications facebook group the church communications facebook group you gotta come and join the party you gotta come and join the party you gotta come and join the party we've got almost uh 28 000 people in the we've got almost uh 28 000 people in the we've got almost uh 28 000 people in the group group group katie allred is my partner she founded katie allred is my partner she founded katie allred is my partner she founded the group she's got the secret sauce for the group she's got the secret sauce for the group she's got the secret sauce for how to engage communities and grow them how to engage communities and grow them how to engage communities and grow them and have affinity etc and so we've and have affinity etc and so we've and have affinity etc and so we've all nerded out on that topic of church all nerded out on that topic of church all nerded out on that topic of church communications there communications there communications there and through there we've proliferated and through there we've proliferated and through there we've proliferated we've got a you know a podcast like this we've got a you know a podcast like this we've got a you know a podcast like this we've got uh we we've got uh we we've got uh we just published a book on instagram we've just published a book on instagram we've just published a book on instagram we've got courses got courses got courses and content we just launched our apple and content we just launched our apple and content we just launched our apple tv tv tv roku and amazon tv apps and so we're roku and amazon tv apps and so we're roku and amazon tv apps and so we're just having fun just having fun just having fun um doing what we do well you know you um doing what we do well you know you um doing what we do well you know you speak about church communications speak about church communications speak about church communications and it seems like that thing has just and it seems like that thing has just and it seems like that thing has just gone viral and if you've not the gone viral and if you've not the gone viral and if you've not the audience if you've not audience if you've not audience if you've not tuned in to you know go it's a group so tuned in to you know go it's a group so tuned in to you know go it's a group so you have to request to get into the you have to request to get into the you have to request to get into the group group group but it is amazing to see anybody in the but it is amazing to see anybody in the but it is amazing to see anybody in the church will post a question or they'll church will post a question or they'll church will post a question or they'll throw up a graphic throw up a graphic throw up a graphic and they get instant feedback by all and they get instant feedback by all and they get instant feedback by all these thousands of people that work in these thousands of people that work in these thousands of people that work in the church the church the church and it's it's really fun to see you can and it's it's really fun to see you can and it's it's really fun to see you can get a lot of help in there can't you get a lot of help in there can't you get a lot of help in there can't you that that's the part where i'm like this that that's the part where i'm like this that that's the part where i'm like this is this is where is this is where is this is where um seth godin says it where the power um seth godin says it where the power um seth godin says it where the power and the magic and the magic and the magic of the internet is aggregating of the internet is aggregating of the internet is aggregating like-minded people to come together like-minded people to come together like-minded people to come together around around around certain things and we're all here certain things and we're all here certain things and we're all here peer-to-peer trying to help each other peer-to-peer trying to help each other peer-to-peer trying to help each other grow if you meet a church communicator

grow if you meet a church communicator grow if you meet a church communicator that says that says that says i know exactly how it has to be done and i know exactly how it has to be done and i know exactly how it has to be done and this is the this is the this is the solution then you gotta run right like solution then you gotta run right like solution then you gotta run right like we're all learning together technology we're all learning together technology we're all learning together technology social everything is changing so quickly social everything is changing so quickly social everything is changing so quickly i think we i think we i think we need each other and that's what this need each other and that's what this need each other and that's what this community has embraced community has embraced community has embraced yeah yeah so how so give us a glimpse yeah yeah so how so give us a glimpse yeah yeah so how so give us a glimpse into how into how into how you actually got connected with uh kd you actually got connected with uh kd you actually got connected with uh kd and how this how did it all start and how this how did it all start and how this how did it all start for me um i was just part of the group for me um i was just part of the group for me um i was just part of the group right so she started the group i think right so she started the group i think right so she started the group i think about six years ago at this point or about six years ago at this point or about six years ago at this point or seven years ago seven years ago seven years ago okay and it just organically grew you okay and it just organically grew you okay and it just organically grew you know it's one of those things our know it's one of those things our know it's one of those things our old-timers of the group say old-timers of the group say old-timers of the group say i used to be in the group when there was i used to be in the group when there was i used to be in the group when there was only a thousand people you know it was a only a thousand people you know it was a only a thousand people you know it was a small small small it was a small party it's like a dorm it was a small party it's like a dorm it was a small party it's like a dorm room party right room party right room party right now with 20 000 people it's a completely now with 20 000 people it's a completely now with 20 000 people it's a completely different animal but different animal but different animal but um the the essence is the same where it um the the essence is the same where it um the the essence is the same where it you know you had an invitation to come you know you had an invitation to come you know you had an invitation to come in and share in and share in and share what's working what's not and share what's working what's not and share what's working what's not and share what's learning what's learning what's learning uh what you're learning about and just uh what you're learning about and just uh what you're learning about and just literally raising your hand literally raising your hand literally raising your hand and pitching in with somebody else that and pitching in with somebody else that and pitching in with somebody else that might have some obstacle decision or might have some obstacle decision or might have some obstacle decision or something that they have in front of something that they have in front of something that they have in front of them them them and so i just i became part of the group and so i just i became part of the group and so i just i became part of the group i was a contributing member i was a contributing member i was a contributing member and over the time in the years uh my and over the time in the years uh my and over the time in the years uh my you know my interest of helping others you know my interest of helping others you know my interest of helping others um i guess just became larger and larger um i guess just became larger and larger um i guess just became larger and larger and i you know finally found the time to and i you know finally found the time to and i you know finally found the time to team up with katy formally and so here i team up with katy formally and so here i team up with katy formally and so here i am we're co-leaders of the thing i like am we're co-leaders of the thing i like am we're co-leaders of the thing i like to say to say to say she's the ceo chief engagement officer she's the ceo chief engagement officer she's the ceo chief engagement officer uh i'm the cio the chief innovation

uh i'm the cio the chief innovation uh i'm the cio the chief innovation officer because i'm off officer because i'm off officer because i'm off creating crazy new ideas all the time uh creating crazy new ideas all the time uh creating crazy new ideas all the time uh katie's trying to throttle me back all katie's trying to throttle me back all katie's trying to throttle me back all the time saying how crazy it is but the time saying how crazy it is but the time saying how crazy it is but we have fun together that's awesome yeah we have fun together that's awesome yeah we have fun together that's awesome yeah yes you do yes you do yes you do you guys are awesome uh and uh so so you guys are awesome uh and uh so so you guys are awesome uh and uh so so so some people are gonna know you so some people are gonna know you so some people are gonna know you because of your work with church comms because of your work with church comms because of your work with church comms but but but as you mentioned you do a lot of other as you mentioned you do a lot of other as you mentioned you do a lot of other work uh with work uh with work uh with with non-profits and with churches and with non-profits and with churches and with non-profits and with churches and and maybe pair church ministries and maybe pair church ministries and maybe pair church ministries so um let's talk a little bit about so um let's talk a little bit about so um let's talk a little bit about well first of all i want to learn more well first of all i want to learn more well first of all i want to learn more about your story brand certification about your story brand certification about your story brand certification explain what that is because i think explain what that is because i think explain what that is because i think that's really important for that's really important for that's really important for for churches to understand they're for churches to understand they're for churches to understand they're they're when you're talking about your they're when you're talking about your they're when you're talking about your website or website or website or really anything you're trying to really anything you're trying to really anything you're trying to communicate you've got to have some communicate you've got to have some communicate you've got to have some purpose behind that message so purpose behind that message so purpose behind that message so would you speak into that absolutely so would you speak into that absolutely so would you speak into that absolutely so i think two years ago katie and i i think two years ago katie and i i think two years ago katie and i decided to go to nashville uh the mecca decided to go to nashville uh the mecca decided to go to nashville uh the mecca for don miller and his story brand team for don miller and his story brand team for don miller and his story brand team and organization um don miller if you and organization um don miller if you and organization um don miller if you haven't i actually haven't i actually haven't i actually have it on my desktop we use it all the have it on my desktop we use it all the have it on my desktop we use it all the time so don miller wrote this book time so don miller wrote this book time so don miller wrote this book called building a story brands you called building a story brands you called building a story brands you should go out to amazon and should go out to amazon and should go out to amazon and click and buy it today um and it click and buy it today um and it click and buy it today um and it basically basically basically is a step-by-step framework for is a step-by-step framework for is a step-by-step framework for communications and messaging communications and messaging communications and messaging to provide clarity to your audience for to provide clarity to your audience for to provide clarity to your audience for what you have to offer to them and it's what you have to offer to them and it's what you have to offer to them and it's it it it it weaves in something he calls the sb7 it weaves in something he calls the sb7 it weaves in something he calls the sb7 it's a seven part framework that he it's a seven part framework that he it's a seven part framework that he borrows from borrows from borrows from movies and novels and and just basically

movies and novels and and just basically movies and novels and and just basically the elements of the elements of the elements of story which resonates with the human story which resonates with the human story which resonates with the human um condition and so using that um condition and so using that um condition and so using that to tell your story for your organization to tell your story for your organization to tell your story for your organization um is what this it's a powerful um is what this it's a powerful um is what this it's a powerful framework it provides clarity framework it provides clarity framework it provides clarity instantly and provides that connection instantly and provides that connection instantly and provides that connection that you want with your audience that you want with your audience that you want with your audience now churches more times than not we will nerd out on more times than not we will nerd out on church messaging church messaging church messaging and you'll see that church messaging is and you'll see that church messaging is and you'll see that church messaging is confusing confusing confusing people are not doing the best that they people are not doing the best that they people are not doing the best that they can sometimes with can sometimes with can sometimes with what the church has to offer to a what the church has to offer to a what the church has to offer to a community member to a stranger community member to a stranger community member to a stranger right to we call them first-time right to we call them first-time right to we call them first-time visitors but i call them strangers they visitors but i call them strangers they visitors but i call them strangers they they're they're they're we're strangers to them um they we treat we're strangers to them um they we treat we're strangers to them um they we treat them as guests but them as guests but them as guests but they might the person who's driving by they might the person who's driving by they might the person who's driving by your church doesn't think your church doesn't think your church doesn't think they're your guest right now and so how they're your guest right now and so how they're your guest right now and so how do you actually reach out to them and do you actually reach out to them and do you actually reach out to them and provide that clarity provide that clarity provide that clarity that you have something that is relevant that you have something that is relevant that you have something that is relevant to them to them to them that shows that you're somebody that you that shows that you're somebody that you that shows that you're somebody that you can trust in the community can trust in the community can trust in the community and that you have something of value to and that you have something of value to and that you have something of value to offer to them and so that's what the offer to them and so that's what the offer to them and so that's what the storybrand messaging does we were storybrand messaging does we were storybrand messaging does we were certified and we've been working certified and we've been working certified and we've been working with organizations and websites and all with organizations and websites and all with organizations and websites and all that kind of stuff and so that kind of stuff and so that kind of stuff and so it's great it's a great framework that it's great it's a great framework that it's great it's a great framework that everyone should try everyone should try everyone should try yeah so and i i'm a big advocate for it yeah so and i i'm a big advocate for it yeah so and i i'm a big advocate for it i think it's i think it's i think it's it's when you start to see what it's when you start to see what it's when you start to see what storybrand can do for your messaging storybrand can do for your messaging storybrand can do for your messaging you know too many like you said too many you know too many like you said too many you know too many like you said too many churches i think these days churches i think these days churches i think these days they always you go to church website and

they always you go to church website and they always you go to church website and sometimes the first thing you see is our sometimes the first thing you see is our sometimes the first thing you see is our mission statement mission statement mission statement well you know if you don't go to your well you know if you don't go to your well you know if you don't go to your church and you don't really you know church and you don't really you know church and you don't really you know you're like i don't really care about you're like i don't really care about you're like i don't really care about your mission statement what's in it for your mission statement what's in it for your mission statement what's in it for me and my family why should i come to me and my family why should i come to me and my family why should i come to your church your church your church and i think you know when you start to and i think you know when you start to and i think you know when you start to when we start to have this conversation when we start to have this conversation when we start to have this conversation with churches they're like with churches they're like with churches they're like oh you know you're probably right it we oh you know you're probably right it we oh you know you're probably right it we sort of make it all about us sort of make it all about us sort of make it all about us and we we can't do that we got to make and we we can't do that we got to make and we we can't do that we got to make it about the benefits for the user for it about the benefits for the user for it about the benefits for the user for them them them and storybrand does such a great job of and storybrand does such a great job of and storybrand does such a great job of helping explain that helping explain that helping explain that yeah so so when you what does it look yeah so so when you what does it look yeah so so when you what does it look like for you to serve a church in that like for you to serve a church in that like for you to serve a church in that capacity capacity capacity how do how does that happen when how do how does that happen when how do how does that happen when churches hire you what does that look churches hire you what does that look churches hire you what does that look like like like yeah i think it's very similar to your yeah i think it's very similar to your yeah i think it's very similar to your organization in helping organizations organization in helping organizations organization in helping organizations it's basically it's basically it's basically well there's a couple different models well there's a couple different models well there's a couple different models one is uh might be specific one is uh might be specific one is uh might be specific technical things that they're trying to technical things that they're trying to technical things that they're trying to solve whether it be solve whether it be solve whether it be we need to build our mission statement we need to build our mission statement we need to build our mission statement and come in and do a strategy session or and come in and do a strategy session or and come in and do a strategy session or it might be it might be it might be we're trying to overhaul our websites we're trying to overhaul our websites we're trying to overhaul our websites and part of that and part of that and part of that is that's the opportunity to clarify is that's the opportunity to clarify is that's the opportunity to clarify your messaging your messaging your messaging or it might be a complete brand overhaul or it might be a complete brand overhaul or it might be a complete brand overhaul across the board right because the brand across the board right because the brand across the board right because the brand is not just your website is not just your website is not just your website brand is not just your logo so what does brand is not just your logo so what does brand is not just your logo so what does it mean it mean it mean across the board or it might be ministry across the board or it might be ministry across the board or it might be ministry specific specific specific we've talked to actually you know we we've talked to actually you know we we've talked to actually you know we don't like them to be silos but many don't like them to be silos but many don't like them to be silos but many times ministry fronts within times ministry fronts within times ministry fronts within the church um are almost their mini the church um are almost their mini the church um are almost their mini organization by themselves organization by themselves organization by themselves and they want to accomplish something

and they want to accomplish something and they want to accomplish something and so um and so um and so um sometimes it's coaching sometimes it's sometimes it's coaching sometimes it's sometimes it's coaching sometimes it's consultation sometimes it's actual consultation sometimes it's actual consultation sometimes it's actual execution that we actually you know execution that we actually you know execution that we actually you know produce a website or produce produce a website or produce produce a website or produce a brand guidelines book or something a brand guidelines book or something a brand guidelines book or something like that so uh but at the end of the like that so uh but at the end of the like that so uh but at the end of the day day day the the common theme is walking them the the common theme is walking them the the common theme is walking them through the process through the process through the process that less is more clarity wins you want that less is more clarity wins you want that less is more clarity wins you want to make everything to make everything to make everything caveman simple um and that you the caveman simple um and that you the caveman simple um and that you the church church church i think this is the most important i think this is the most important i think this is the most important takeaway in the sermon you the church takeaway in the sermon you the church takeaway in the sermon you the church are not the hero are not the hero are not the hero and this is confusing sometimes because and this is confusing sometimes because and this is confusing sometimes because we've been taught as practitioners in we've been taught as practitioners in we've been taught as practitioners in the church that who's the hero the church that who's the hero the church that who's the hero jesus is the hero jesus is the answer jesus is the hero jesus is the answer jesus is the hero jesus is the answer all the time but this is just one of all the time but this is just one of all the time but this is just one of those few times where for the mechanics those few times where for the mechanics those few times where for the mechanics of messaging you want to put the of messaging you want to put the of messaging you want to put the audience that person who you're talking audience that person who you're talking audience that person who you're talking to the stranger in your community to the stranger in your community to the stranger in your community you want to make them the hero and that you want to make them the hero and that you want to make them the hero and that you're the guide you're the guide you're the guide helping them to achieve what they want helping them to achieve what they want helping them to achieve what they want and at the end of the day it's a and at the end of the day it's a and at the end of the day it's a relationship with jesus christ relationship with jesus christ relationship with jesus christ um right that fulfills them and gives um right that fulfills them and gives um right that fulfills them and gives them meaning and we them meaning and we them meaning and we actually serve uh him but actually serve uh him but actually serve uh him but for that mechanism that is a that's for that mechanism that is a that's for that mechanism that is a that's something that many something that many something that many senior leaders don't understand and that senior leaders don't understand and that senior leaders don't understand and that we come in and help we come in and help we come in and help unravel that make sense of it and then unravel that make sense of it and then unravel that make sense of it and then bring it back together bring it back together bring it back together yeah yeah and everybody has a story yeah yeah and everybody has a story yeah yeah and everybody has a story right and everybody's on their journey right and everybody's on their journey right and everybody's on their journey at some point i always try and at some point i always try and at some point i always try and paint that picture that you know if if paint that picture that you know if if paint that picture that you know if if this is your life you know there this is your life you know there this is your life you know there there's a point where you have to there's a point where you have to there's a point where you have to intersect the cross

intersect the cross intersect the cross right you know you have to understand right you know you have to understand right you know you have to understand and you have to and you have to and you have to acknowledge who jesus is and kind of acknowledge who jesus is and kind of acknowledge who jesus is and kind of hurdle that cross if you will and then hurdle that cross if you will and then hurdle that cross if you will and then follow him and of course that's always follow him and of course that's always follow him and of course that's always an ongoing journey of of doing that so an ongoing journey of of doing that so an ongoing journey of of doing that so everybody has a journey they're on their everybody has a journey they're on their everybody has a journey they're on their journey at some point and i think that's journey at some point and i think that's journey at some point and i think that's important for churches to realize important for churches to realize important for churches to realize that's what you want to communicate that that's what you want to communicate that that's what you want to communicate that we're here for you you're we're here for you you're we're here for you you're the hero be the hero of your family of the hero be the hero of your family of the hero be the hero of your family of your kids of your your kids of your your kids of your your spouse um or just your your life your spouse um or just your your life your spouse um or just your your life right and so i think that's important right and so i think that's important right and so i think that's important yeah churches do get that mess up yeah churches do get that mess up yeah churches do get that mess up do you uh is there a i mean every church do you uh is there a i mean every church do you uh is there a i mean every church really needs to really needs to really needs to to deal with this but is there a certain to deal with this but is there a certain to deal with this but is there a certain type of church that you type of church that you type of church that you you find you really work well with or you find you really work well with or you find you really work well with or that you guys have served really well or that you guys have served really well or that you guys have served really well or is there churches out there that are is there churches out there that are is there churches out there that are doing this really well well i think the ones that well i think the ones that so it's kind of like when you want to so it's kind of like when you want to so it's kind of like when you want to mentor someone or coach someone mentor someone or coach someone mentor someone or coach someone you can't you can only you can only you can't you can only you can only you can't you can only you can only mentor or coach someone mentor or coach someone mentor or coach someone to the degree that they want to be led to the degree that they want to be led to the degree that they want to be led yeah yeah yeah and so the ones that have a posture that and so the ones that have a posture that and so the ones that have a posture that lean forward and say yes i lean forward and say yes i lean forward and say yes i understand that we do want to we don't understand that we do want to we don't understand that we do want to we don't want to be in a holy huddle want to be in a holy huddle want to be in a holy huddle right where we're just serving the ins right where we're just serving the ins right where we're just serving the ins insiders only insiders only insiders only we want to be external facing and we we want to be external facing and we we want to be external facing and we actually want to be approachable actually want to be approachable actually want to be approachable that that is actually the key indicator that that is actually the key indicator that that is actually the key indicator of potential success of potential success of potential success versus size of church versus size of church versus size of church denomination theology etc

denomination theology etc denomination theology etc but that one key posture is one of those but that one key posture is one of those but that one key posture is one of those things diagnostically that we things diagnostically that we things diagnostically that we look for where we're initially talking look for where we're initially talking look for where we're initially talking to churches because to churches because to churches because that and again it seems so intuitive and that and again it seems so intuitive and that and again it seems so intuitive and it seems so plain and easy it's pretty it seems so plain and easy it's pretty it seems so plain and easy it's pretty almost stupid to talk about right like almost stupid to talk about right like almost stupid to talk about right like what kind of church doesn't want to want what kind of church doesn't want to want what kind of church doesn't want to want to talk to outsiders what to talk to outsiders what to talk to outsiders what kind of church doesn't want to attract kind of church doesn't want to attract kind of church doesn't want to attract new people and friends right new people and friends right new people and friends right um but that posture in it's a little bit um but that posture in it's a little bit um but that posture in it's a little bit of like of like of like um the wisdom that our father um the wisdom that our father um the wisdom that our father of a daughter that says uh judge a man of a daughter that says uh judge a man of a daughter that says uh judge a man not by what he says by what he does not by what he says by what he does not by what he says by what he does right and so right and so right and so it's the same thing like are you it's the same thing like are you it's the same thing like are you actually living that out are you trying actually living that out are you trying actually living that out are you trying that in your ministry that in your ministry that in your ministry is that actually a reflection of what is that actually a reflection of what is that actually a reflection of what you guys are doing or are is everything you guys are doing or are is everything you guys are doing or are is everything in your budget and your activities in in your budget and your activities in in your budget and your activities in your calendar is it all for insiders do your calendar is it all for insiders do your calendar is it all for insiders do you have anything you have anything you have anything truly that are stranger friendly and so truly that are stranger friendly and so truly that are stranger friendly and so if there's any evidence of that ladder if there's any evidence of that ladder if there's any evidence of that ladder stranger friendly external focus stranger friendly external focus stranger friendly external focus stuff then i feel like that's where stuff then i feel like that's where stuff then i feel like that's where we're like yes we could do some good we're like yes we could do some good we're like yes we could do some good work together work together work together yeah yeah i often find when i'm talking yeah yeah i often find when i'm talking yeah yeah i often find when i'm talking with churches and we're helping them with churches and we're helping them with churches and we're helping them with a website that with a website that with a website that you you end up finding out what those you you end up finding out what those you you end up finding out what those sacred cows are and you're going sacred cows are and you're going sacred cows are and you're going that thing is like 20 years old it's that thing is like 20 years old it's that thing is like 20 years old it's time to put it out the pasture time to put it out the pasture time to put it out the pasture that's harder you know it's harder to that's harder you know it's harder to that's harder you know it's harder to implement that easier said than done implement that easier said than done implement that easier said than done if you will and but you know the if you will and but you know the if you will and but you know the churches that have that kind of pop churches that have that kind of pop churches that have that kind of pop postures you said of postures you said of postures you said of hey we want to get better we submit that hey we want to get better we submit that hey we want to get better we submit that it doesn't matter what size they are you it doesn't matter what size they are you it doesn't matter what size they are you know they they recognize where they need

know they they recognize where they need know they they recognize where they need to go it's that that's to go it's that that's to go it's that that's that that's really exciting when that that that's really exciting when that that that's really exciting when that happens for sure churches without that happens for sure churches without that happens for sure churches without that posture posture posture it's not a full judgment on them i it's not a full judgment on them i it's not a full judgment on them i literally talked to a leader recently literally talked to a leader recently literally talked to a leader recently that said that said that said we don't want to advertise or put out we don't want to advertise or put out we don't want to advertise or put out any messaging that we want to help you any messaging that we want to help you any messaging that we want to help you with any of your felt needs with any of your felt needs with any of your felt needs like we that's not something we actively like we that's not something we actively like we that's not something we actively want to put out there that's not the want to put out there that's not the want to put out there that's not the type of church that we want and yet type of church that we want and yet type of church that we want and yet there's still a thriving growing church there's still a thriving growing church there's still a thriving growing church now that's i just don't think that is now that's i just don't think that is now that's i just don't think that is um the same philosophy alignment with um the same philosophy alignment with um the same philosophy alignment with story brands and that you might need to story brands and that you might need to story brands and that you might need to use some other mechanisms use some other mechanisms use some other mechanisms but we choose to focus on the but we choose to focus on the but we choose to focus on the the ministries that align with the ministries that align with the ministries that align with storybrand in that it storybrand in that it storybrand in that it is fully not about us and it's about you is fully not about us and it's about you is fully not about us and it's about you it's almost like i don't know if you've it's almost like i don't know if you've it's almost like i don't know if you've jason heard of the abc and sea church jason heard of the abc and sea church jason heard of the abc and sea church model where the old model used to be model where the old model used to be model where the old model used to be abc it's all attractional it's all about abc it's all attractional it's all about abc it's all attractional it's all about me the church the church the church me the church the church the church me the church the church the church it's b it's all about the building it's b it's all about the building it's b it's all about the building everything happens in the building if it everything happens in the building if it everything happens in the building if it doesn't happen the building it's not doesn't happen the building it's not doesn't happen the building it's not church church church and c it's all about cashola i need your and c it's all about cashola i need your and c it's all about cashola i need your cashola to fund my church cashola to fund my church cashola to fund my church and so that abc church model just and so that abc church model just and so that abc church model just doesn't fit doesn't fit doesn't fit with what we're trying to do here with with what we're trying to do here with with what we're trying to do here with story brands where we're putting story brands where we're putting story brands where we're putting the audience first right hi bart blair the audience first right hi bart blair the audience first right hi bart blair here i'm the producer of missional here i'm the producer of missional here i'm the producer of missional marketing's church growth interviews marketing's church growth interviews marketing's church growth interviews podcast podcast podcast on behalf of our entire team we really on behalf of our entire team we really on behalf of our entire team we really appreciate you tuning in appreciate you tuning in appreciate you tuning in let me ask you a question if you're a let me ask you a question if you're a let me ask you a question if you're a church leader or a church communications church leader or a church communications church leader or a church communications professional professional professional do you know how google sees your church do you know how google sees your church do you know how google sees your church website website website in other words if people in your

in other words if people in your in other words if people in your community were to google community were to google community were to google churches near me or best church in my churches near me or best church in my churches near me or best church in my city or city or city or good church nearby do you know where good church nearby do you know where good church nearby do you know where your church website would show up in your church website would show up in your church website would show up in those search results those search results those search results at the top maybe or somewhere in the at the top maybe or somewhere in the at the top maybe or somewhere in the middle or somewhere on page four middle or somewhere on page four middle or somewhere on page four you know there's a common you know there's a common you know there's a common misunderstanding that if we simply build misunderstanding that if we simply build misunderstanding that if we simply build a great website and we launch it that a great website and we launch it that a great website and we launch it that google will somehow work its google will somehow work its google will somehow work its magic and people will find us online but magic and people will find us online but magic and people will find us online but there's a bit more art and science to there's a bit more art and science to there's a bit more art and science to making sure that your church website making sure that your church website making sure that your church website shows up shows up shows up in the top of those search results and in the top of those search results and in the top of those search results and that science is called local seo that science is called local seo that science is called local seo or local search engine optimization in or local search engine optimization in or local search engine optimization in additional marketing additional marketing additional marketing local seo is one of the core services local seo is one of the core services local seo is one of the core services that we provide for churches that we provide for churches that we provide for churches all across the united states and canada all across the united states and canada all across the united states and canada we'd love to help you we'd love to help you we'd love to help you if you'd like to learn more click to our if you'd like to learn more click to our if you'd like to learn more click to our website at missionalmarketing.com and website at missionalmarketing.com and website at missionalmarketing.com and follow the link follow the link follow the link at the top of the page that says church at the top of the page that says church at the top of the page that says church seo you can request a free local seo seo you can request a free local seo seo you can request a free local seo report to see report to see report to see how your church is showing up in google how your church is showing up in google how your church is showing up in google these days and you can schedule an these days and you can schedule an these days and you can schedule an appointment to talk with jason appointment to talk with jason appointment to talk with jason or with me or with one of our other or with me or with one of our other or with me or with one of our other digital strategists to help you decide digital strategists to help you decide digital strategists to help you decide whether or not a local seo boost is whether or not a local seo boost is whether or not a local seo boost is right for your church right for your church right for your church hey again we appreciate you tuning in to hey again we appreciate you tuning in to hey again we appreciate you tuning in to our podcast and we look forward to the our podcast and we look forward to the our podcast and we look forward to the opportunity to serving you opportunity to serving you opportunity to serving you and your church and reaching more people and your church and reaching more people and your church and reaching more people for jesus now for jesus now for jesus now back to the show and not where you know back to the show and not where you know back to the show and not where you know trends are going trends are going trends are going you know and and just with more people you know and and just with more people you know and and just with more people leaving the church not coming back leaving the church not coming back leaving the church not coming back so so we just you know we just ended so so we just you know we just ended so so we just you know we just ended yes we're on to 2021 so what have you yes we're on to 2021 so what have you yes we're on to 2021 so what have you seen seen seen in terms of uh churches wanting to go

in terms of uh churches wanting to go in terms of uh churches wanting to go more digital more digital more digital and what kind of conversations are you and what kind of conversations are you and what kind of conversations are you in these days about what that looks like in these days about what that looks like in these days about what that looks like and you mentioned you know and you mentioned you know and you mentioned you know online pastor in the past and that like online pastor in the past and that like online pastor in the past and that like what's that looking like and what's that looking like and what's that looking like and and what advice can you give churches and what advice can you give churches and what advice can you give churches out there that are wanting to to do that out there that are wanting to to do that out there that are wanting to to do that it's pushing that envelope it's truly it's pushing that envelope it's truly it's pushing that envelope it's truly trying to innovate trying to innovate trying to innovate on what are you doing in your ministry on what are you doing in your ministry on what are you doing in your ministry that is completely radically generous that is completely radically generous that is completely radically generous for the audience first for the audience first for the audience first put yourself in the shoes of the put yourself in the shoes of the put yourself in the shoes of the audience and what serves them i was just audience and what serves them i was just audience and what serves them i was just in a vibrant conversation on clubhouse in a vibrant conversation on clubhouse in a vibrant conversation on clubhouse which is like the new kid on the block which is like the new kid on the block which is like the new kid on the block for social media uh which is an audio for social media uh which is an audio for social media uh which is an audio only platforms like those old only platforms like those old only platforms like those old live chat lines group chat lines you had live chat lines group chat lines you had live chat lines group chat lines you had when we had when we had when we had um these devices it was called a phone um these devices it was called a phone um these devices it was called a phone and it had a little cord that actually and it had a little cord that actually and it had a little cord that actually like attaches to the wall you couldn't like attaches to the wall you couldn't like attaches to the wall you couldn't walk more than like five feet away from walk more than like five feet away from walk more than like five feet away from the wall the wall the wall back in those days they used to have back in those days they used to have back in those days they used to have these things called chat lines you would these things called chat lines you would these things called chat lines you would call and you would have all these call and you would have all these call and you would have all these rooms open up based on topics it's the rooms open up based on topics it's the rooms open up based on topics it's the same thing so clubhouse is this latest same thing so clubhouse is this latest same thing so clubhouse is this latest iteration of that and that just it's iteration of that and that just it's iteration of that and that just it's been it's been thriving been it's been thriving been it's been thriving recently i think you'll hear more of recently i think you'll hear more of recently i think you'll hear more of clubhouse in 2021 clubhouse in 2021 clubhouse in 2021 but anyway last night we had a great but anyway last night we had a great but anyway last night we had a great conversation about conversation about conversation about tactics that are completely focused on tactics that are completely focused on tactics that are completely focused on the actual audience so for instance one the actual audience so for instance one the actual audience so for instance one example was example was example was um new movers people who move into a new um new movers people who move into a new um new movers people who move into a new community community community don't necessarily have established don't necessarily have established don't necessarily have established friends and they networks and resources friends and they networks and resources friends and they networks and resources what can you do to help them so i'm what can you do to help them so i'm what can you do to help them so i'm working with a church locally working with a church locally working with a church locally that is going to do a quarterly new

that is going to do a quarterly new that is going to do a quarterly new residence event that they're going to residence event that they're going to residence event that they're going to bring in people from like the librarian bring in people from like the librarian bring in people from like the librarian where they'll where they'll where they'll be able to issue a library card on the be able to issue a library card on the be able to issue a library card on the spot they bring in the police department spot they bring in the police department spot they bring in the police department which which which is going to do those little engraving of is going to do those little engraving of is going to do those little engraving of serial numbers on your kids bike or serial numbers on your kids bike or serial numbers on your kids bike or personal devices so if it gets personal devices so if it gets personal devices so if it gets stolen they can get it back they're stolen they can get it back they're stolen they can get it back they're bringing in like the principles so that bringing in like the principles so that bringing in like the principles so that um um um kindergarten and school enrollment kindergarten and school enrollment kindergarten and school enrollment questions right parents really care questions right parents really care questions right parents really care about how do i get my kids enrolled into about how do i get my kids enrolled into about how do i get my kids enrolled into class and school um the local gym class and school um the local gym class and school um the local gym and all the food vendors etc bringing and all the food vendors etc bringing and all the food vendors etc bringing that together that together that together has nothing to do with the church now has nothing to do with the church now has nothing to do with the church now you can insert yourself into that event you can insert yourself into that event you can insert yourself into that event but that's radically helping the actual but that's radically helping the actual but that's radically helping the actual community if you get to be known for community if you get to be known for community if you get to be known for holding that holding that holding that annual or quarterly events eventually annual or quarterly events eventually annual or quarterly events eventually hopefully everyone in town will just hopefully everyone in town will just hopefully everyone in town will just refer you if you're newtown you need to refer you if you're newtown you need to refer you if you're newtown you need to go to that go to that go to that church's newcomers events and it's church's newcomers events and it's church's newcomers events and it's something that actually helps something that actually helps something that actually helps that allows you to create relationship that allows you to create relationship that allows you to create relationship relationship allows that conversations relationship allows that conversations relationship allows that conversations and then invitation and then invitation and then invitation and so those are the types of things and so those are the types of things and so those are the types of things that we're trying to that we're trying to that we're trying to you know innovate on that again you know innovate on that again you know innovate on that again seems very innocuous and easy to come to seems very innocuous and easy to come to seems very innocuous and easy to come to to do i have a church that was talking to do i have a church that was talking to do i have a church that was talking about getting we're in coven no one's about getting we're in coven no one's about getting we're in coven no one's going to dinner anymore going to dinner anymore going to dinner anymore and what do you do everyone is thinking and what do you do everyone is thinking and what do you do everyone is thinking about take out or about take out or about take out or delivery and so instead of hunting and delivery and so instead of hunting and delivery and so instead of hunting and pecking on pecking on pecking on ubereats or doordash whatever they're

ubereats or doordash whatever they're ubereats or doordash whatever they're they're asking they're asking they're asking every single restaurant for a copy of every single restaurant for a copy of every single restaurant for a copy of their menu they're going to scan and pdf their menu they're going to scan and pdf their menu they're going to scan and pdf every single menu in like a five to ten every single menu in like a five to ten every single menu in like a five to ten mile radius mile radius mile radius put it all into one offering and give it put it all into one offering and give it put it all into one offering and give it out for free now what's going to be out for free now what's going to be out for free now what's going to be inserted inserted inserted front cover back cover insert ads for front cover back cover insert ads for front cover back cover insert ads for the church the church the church right and so but you're not doing a right and so but you're not doing a right and so but you're not doing a spammy way spammy way spammy way you're actually delivering radical value you're actually delivering radical value you're actually delivering radical value first first first and then you're part of the conversation and then you're part of the conversation and then you're part of the conversation so those are the types of things that so those are the types of things that so those are the types of things that we're looking at in 2021 how do you we're looking at in 2021 how do you we're looking at in 2021 how do you actually actually actually up your game in becoming more radically up your game in becoming more radically up your game in becoming more radically relevant to the audience you're trying relevant to the audience you're trying relevant to the audience you're trying to reach how do you become friends to reach how do you become friends to reach how do you become friends how do you actually become friends with how do you actually become friends with how do you actually become friends with them yeah yeah i i them yeah yeah i i them yeah yeah i i i just had a conversation with my friend i just had a conversation with my friend i just had a conversation with my friend mark mcdonald and and he wrote a book be mark mcdonald and and he wrote a book be mark mcdonald and and he wrote a book be known for something right and known for something right and known for something right and and and that's that what you're talking and and that's that what you're talking and and that's that what you're talking about right there is is about right there is is about right there is is it's kind of the brand you want to it's kind of the brand you want to it's kind of the brand you want to create that you are a create that you are a create that you are a friendly church you're inviting you're friendly church you're inviting you're friendly church you're inviting you're welcome to come here we have welcome to come here we have welcome to come here we have great news for you and we have hope for great news for you and we have hope for great news for you and we have hope for you that we want to offer and but you you that we want to offer and but you you that we want to offer and but you know know know this sometimes you don't go straight this sometimes you don't go straight this sometimes you don't go straight there you have to just develop a there you have to just develop a there you have to just develop a relationship relationship relationship and there's so many different ways that and there's so many different ways that and there's so many different ways that we could be doing church we could be doing church we could be doing church um we don't want to be put inside of a um we don't want to be put inside of a um we don't want to be put inside of a box if you will and you got to think box if you will and you got to think box if you will and you got to think about like about like about like where what are felt needs of people where what are felt needs of people where what are felt needs of people these days which are these days which are these days which are constantly changing and that's so cool constantly changing and that's so cool constantly changing and that's so cool for a church to for a church to for a church to uh embrace that and go let's be creative uh embrace that and go let's be creative uh embrace that and go let's be creative let's think outside this let's think outside this let's think outside this box that we're in and and really connect box that we're in and and really connect box that we're in and and really connect with people i love that with people i love that with people i love that literally about relationships right literally about relationships right literally about relationships right jason just think about and one of the

jason just think about and one of the jason just think about and one of the things everyone wants to reach things everyone wants to reach things everyone wants to reach millennials who are older now they're millennials who are older now they're millennials who are older now they're not just the people under 30 not just the people under 30 not just the people under 30 but millennials is a generation that but millennials is a generation that but millennials is a generation that churches want to churches want to churches want to to reach out to how do you become to reach out to how do you become to reach out to how do you become radically useful you need to radically useful you need to radically useful you need to speak to them in ways and languages that speak to them in ways and languages that speak to them in ways and languages that they really appreciate they really appreciate they really appreciate there's a great tool on your website there's a great tool on your website there's a great tool on your website that is that is that is a millennial language uh scoring tool or a millennial language uh scoring tool or a millennial language uh scoring tool or something like that right and so something like that right and so something like that right and so those are the types of things that can those are the types of things that can those are the types of things that can we take we take we take what we're doing today and look at from what we're doing today and look at from what we're doing today and look at from a different lens that actually a different lens that actually a different lens that actually serves and prioritizes the audience serves and prioritizes the audience serves and prioritizes the audience first it's like first it's like first it's like hospitality to the nth degree hospitality to the nth degree hospitality to the nth degree how do we up that and those are the how do we up that and those are the how do we up that and those are the tools i think that tool on your website tools i think that tool on your website tools i think that tool on your website i don't know exactly how to get there i don't know exactly how to get there i don't know exactly how to get there you can tell people how to get there or you can tell people how to get there or you can tell people how to get there or put in the show notes but put in the show notes but put in the show notes but that's a great tool because that is that's a great tool because that is that's a great tool because that is saying get rid of my wonkiness of my saying get rid of my wonkiness of my saying get rid of my wonkiness of my church langer my insider language all church langer my insider language all church langer my insider language all this kind of stuff this kind of stuff this kind of stuff and let me throw that away and let me and let me throw that away and let me and let me throw that away and let me talk in the language of the talk in the language of the talk in the language of the person that i want to reach the person that i want to reach the person that i want to reach the millennial and do it in a way that's millennial and do it in a way that's millennial and do it in a way that's wholesome wholesome wholesome in a way that's accurate that has in a way that's accurate that has in a way that's accurate that has clarity those are the things that clarity those are the things that clarity those are the things that in 2021 i think we're going to see more in 2021 i think we're going to see more in 2021 i think we're going to see more and more of that happening and more of that happening and more of that happening now so yeah i i agree kenny and i'll now so yeah i i agree kenny and i'll now so yeah i i agree kenny and i'll explain how you can do that on our explain how you can do that on our explain how you can do that on our website website website so you just mentioned a phenomenal idea so you just mentioned a phenomenal idea so you just mentioned a phenomenal idea you know of bringing you know of bringing you know of bringing value to your your new neighbors and i value to your your new neighbors and i value to your your new neighbors and i love the love the love the you know a new neighbor move in let's you know a new neighbor move in let's you know a new neighbor move in let's get them together give them some get them together give them some get them together give them some some love and attention and i love i

some love and attention and i love i some love and attention and i love i love the i love the love the i love the love the i love the church being the hub for that activity church being the hub for that activity church being the hub for that activity how are uh how can people get connected how are uh how can people get connected how are uh how can people get connected to to to other great ideas that you guys are other great ideas that you guys are other great ideas that you guys are coming up with do you put that on a coming up with do you put that on a coming up with do you put that on a website or website or website or tune into your podcast what's that look tune into your podcast what's that look tune into your podcast what's that look like how do people get connected like how do people get connected like how do people get connected so first thing is go to our group or our so first thing is go to our group or our so first thing is go to our group or our website that's at website that's at website that's at churchcommunications.com churchcommunications.com churchcommunications.com if you want to actually get into the if you want to actually get into the if you want to actually get into the group we have a redirect at group we have a redirect at group we have a redirect at churchcommunications.com churchcommunications.com churchcommunications.com forward slash group okay um but on the forward slash group okay um but on the forward slash group okay um but on the website you'll discover our podcast website you'll discover our podcast website you'll discover our podcast you'll discover all the other resources you'll discover all the other resources you'll discover all the other resources that we have yeah that we have yeah that we have yeah inside our group we've got weekly live inside our group we've got weekly live inside our group we've got weekly live shows shows shows that are happening uh we just launched a that are happening uh we just launched a that are happening uh we just launched a pro membership pro membership pro membership at pro.churchcommunications.com and then at pro.churchcommunications.com and then at pro.churchcommunications.com and then the pro membership is the pro membership is the pro membership is it's a little bit of a quieter more it's a little bit of a quieter more it's a little bit of a quieter more intimate community where you actually intimate community where you actually intimate community where you actually can can can have your questions answered in a fuller have your questions answered in a fuller have your questions answered in a fuller way deeper discussions that you might way deeper discussions that you might way deeper discussions that you might have have have outside of a group that has 20 000 of outside of a group that has 20 000 of outside of a group that has 20 000 of your friends at once your friends at once your friends at once right um right so it's a little bit like right um right so it's a little bit like right um right so it's a little bit like that party atmosphere is great that party atmosphere is great that party atmosphere is great and there's a lot of people you can meet and there's a lot of people you can meet and there's a lot of people you can meet and you can be connected instantly with and you can be connected instantly with and you can be connected instantly with who you need who you need who you need to but sometimes you need a little bit to but sometimes you need a little bit to but sometimes you need a little bit more intentionality more intentionality more intentionality and a little bit more sequence and and a little bit more sequence and and a little bit more sequence and that's what the pro membership is that's what the pro membership is that's what the pro membership is so that's another great place so those so that's another great place so those so that's another great place so those are those are the main are those are the main are those are the main main places um that we would say and main places um that we would say and main places um that we would say and then we're starting to publish books and then we're starting to publish books and then we're starting to publish books and stuff with that if you want to nerd out stuff with that if you want to nerd out stuff with that if you want to nerd out on instagram we just published a book on instagram we just published a book on instagram we just published a book called called called instagram posts that worked um and so instagram posts that worked um and so instagram posts that worked um and so we've crowdsourced we've crowdsourced we've crowdsourced about 90 case studies of instagram

about 90 case studies of instagram about 90 case studies of instagram content from churches content from churches content from churches um real life examples and we even have um real life examples and we even have um real life examples and we even have some questions that tear them apart for some questions that tear them apart for some questions that tear them apart for each single one so each single one so each single one so um look at all the publishing that we um look at all the publishing that we um look at all the publishing that we have it starts at our website have it starts at our website have it starts at our website churchcommunications.com and we invite churchcommunications.com and we invite churchcommunications.com and we invite everyone into the group yeah so you guys everyone into the group yeah so you guys everyone into the group yeah so you guys are you guys are active in the group are you guys are active in the group are you guys are active in the group uh you guys have been contributing to uh you guys have been contributing to uh you guys have been contributing to the group you guys are um contributing the group you guys are um contributing the group you guys are um contributing to our website etc to our website etc to our website etc and so um you know this is this is a and so um you know this is this is a and so um you know this is this is a great way great way great way it's an efficient way to meet not just it's an efficient way to meet not just it's an efficient way to meet not just peers peers peers but also professionals who are helping but also professionals who are helping but also professionals who are helping like you guys like you guys like you guys yeah yep yeah we love to be a part of it yeah yep yeah we love to be a part of it yeah yep yeah we love to be a part of it uh such a fantastic group uh such a fantastic group uh such a fantastic group so there's two books you guys got to go so there's two books you guys got to go so there's two books you guys got to go buy building the story brand and then buy building the story brand and then buy building the story brand and then the the the instagram the book that that you and k instagram the book that that you and k instagram the book that that you and k just just deployed just just deployed just just deployed so go go check that out uh instagram so go go check that out uh instagram so go go check that out uh instagram post that work post that work post that work i think that's what i think that's the i think that's what i think that's the i think that's what i think that's the title i'm pretty sure that's the title title i'm pretty sure that's the title title i'm pretty sure that's the title that worked there's a longer subtext that worked there's a longer subtext that worked there's a longer subtext subtitle but yeah subtitle but yeah subtitle but yeah um that's that's the book and so and um that's that's the book and so and um that's that's the book and so and again it's a crowdsourced book we cannot again it's a crowdsourced book we cannot again it's a crowdsourced book we cannot do this without you do this without you do this without you and this that's the whole message is and this that's the whole message is and this that's the whole message is that we want this to be a place that we want this to be a place that we want this to be a place by practitioners for practitioners and by practitioners for practitioners and by practitioners for practitioners and we just want you to be part of the we just want you to be part of the we just want you to be part of the conversation conversation conversation okay last question so uh as we get into okay last question so uh as we get into okay last question so uh as we get into this new year this new year this new year what are some things that other things what are some things that other things what are some things that other things that you might be are really excited that you might be are really excited that you might be are really excited about about about that you see trending or coming down the that you see trending or coming down the that you see trending or coming down the pipe pipe pipe we've got a couple of things one is we've got a couple of things one is we've got a couple of things one is and this is oddly enough it looks like a and this is oddly enough it looks like a and this is oddly enough it looks like a red herring but i don't think it is red herring but i don't think it is red herring but i don't think it is mental health i think is is an issue

mental health i think is is an issue mental health i think is is an issue that we are going to see that we are going to see that we are going to see and i think it needs to be tackled on and i think it needs to be tackled on and i think it needs to be tackled on multiple oils one for the self for the multiple oils one for the self for the multiple oils one for the self for the actual leader actual leader actual leader for the staff and volunteers and then for the staff and volunteers and then for the staff and volunteers and then for the community for the community for the community so that i think on multiple levels so that i think on multiple levels so that i think on multiple levels mental health is something we're going mental health is something we're going mental health is something we're going to to to be actually having a mental health be actually having a mental health be actually having a mental health summit for free summit for free summit for free that everyone can join i think it's that everyone can join i think it's that everyone can join i think it's coming in may may 21st is mental health coming in may may 21st is mental health coming in may may 21st is mental health day day day and so we're going to actually tackle and so we're going to actually tackle and so we're going to actually tackle that from a we're going to nerd out on that from a we're going to nerd out on that from a we're going to nerd out on communication side of it but also communication side of it but also communication side of it but also the actual practical side of the care the actual practical side of the care the actual practical side of the care side of it for side of it for side of it for for our people uh we just put out a for our people uh we just put out a for our people uh we just put out a devotional devotional devotional recently on you version um that is recently on you version um that is recently on you version um that is encouragement for the church encouragement for the church encouragement for the church communicator communicator communicator so we're going to start to do a little so we're going to start to do a little so we're going to start to do a little bit more for that um bit more for that um bit more for that um again that's the community aspect of it again that's the community aspect of it again that's the community aspect of it that we are that we are that we are it's like if you talk to katie all 28 it's like if you talk to katie all 28 it's like if you talk to katie all 28 000 people are her family if she could 000 people are her family if she could 000 people are her family if she could have everyone over for thanksgiving she have everyone over for thanksgiving she have everyone over for thanksgiving she would and there wouldn't be any fights would and there wouldn't be any fights would and there wouldn't be any fights um so this is family and so that's um so this is family and so that's um so this is family and so that's that's one of the big things that's one of the big things that's one of the big things the other thing i think is data and how the other thing i think is data and how the other thing i think is data and how we are we are we are actually segmenting and actually actually segmenting and actually actually segmenting and actually personalizing personalizing personalizing experiences everything from text experiences everything from text experiences everything from text messaging to messaging to messaging to uh emails to content like i think uh emails to content like i think uh emails to content like i think segmentation data etc church management segmentation data etc church management segmentation data etc church management systems i think are going to be systems i think are going to be systems i think are going to be more and more important um in this next more and more important um in this next more and more important um in this next year ahead year ahead year ahead i totally agree with you yeah yeah i totally agree with you yeah yeah i totally agree with you yeah yeah absolutely i think that mental health absolutely i think that mental health absolutely i think that mental health thing you mentioned that thing you mentioned that thing you mentioned that it's not just the people in your church it's not just the people in your church it's not just the people in your church or in your community

or in your community or in your community but it's actually the people in the but it's actually the people in the but it's actually the people in the working in the church the staff working in the church the staff working in the church the staff and the key volunteers and leaders we're and the key volunteers and leaders we're and the key volunteers and leaders we're seeing that you know that there seeing that you know that there seeing that you know that there are just some some issues and and it's are just some some issues and and it's are just some some issues and and it's natural and so natural and so natural and so i'm really glad to hear you guys are i'm really glad to hear you guys are i'm really glad to hear you guys are pouring into that and and we have some pouring into that and and we have some pouring into that and and we have some relationships with others that are relationships with others that are relationships with others that are they're trying to tackle that problem as they're trying to tackle that problem as they're trying to tackle that problem as well and uh because well and uh because well and uh because it's it's real but you know that as when it's it's real but you know that as when it's it's real but you know that as when you work in a church you don't want to you work in a church you don't want to you work in a church you don't want to admit that you got a problem admit that you got a problem admit that you got a problem you know you're like well my i'm all you know you're like well my i'm all you know you're like well my i'm all good but really good but really good but really pull back the layer a little bit and pull back the layer a little bit and pull back the layer a little bit and you're not so good sometimes and i think you're not so good sometimes and i think you're not so good sometimes and i think we have to we have to we have to understand that um and appreciate it and understand that um and appreciate it and understand that um and appreciate it and and really go after it to help people and really go after it to help people and really go after it to help people and i'm excited you have to be at our and i'm excited you have to be at our and i'm excited you have to be at our best best best in order to serve our best absolutely in order to serve our best absolutely in order to serve our best absolutely yeah couldn't agree more kenny you are yeah couldn't agree more kenny you are yeah couldn't agree more kenny you are amazing amazing amazing man thank you for your ministry and uh man thank you for your ministry and uh man thank you for your ministry and uh just helping churches get better just helping churches get better just helping churches get better the end goal as you said earlier it's the end goal as you said earlier it's the end goal as you said earlier it's all about jesus all about jesus all about jesus it's connecting people with him it's connecting people with him it's connecting people with him life-saving message of grace and truth life-saving message of grace and truth life-saving message of grace and truth and salvation so thanks for for your and salvation so thanks for for your and salvation so thanks for for your heart and all that heart and all that heart and all that awesome always glad to hang out with you awesome always glad to hang out with you awesome always glad to hang out with you it's always great to partner with you in it's always great to partner with you in it's always great to partner with you in the work together in the group and the work together in the group and the work together in the group and beyond and beyond and beyond and i look forward to talking to you more i look forward to talking to you more i look forward to talking to you more amen thanks buddy amen thanks buddy amen thanks buddy well thank you kenny i so appreciate well thank you kenny i so appreciate well thank you kenny i so appreciate your heart your heart your heart your passion and your wisdom that you your passion and your wisdom that you your passion and your wisdom that you are pouring into churches around the are pouring into churches around the are pouring into churches around the country country country and i know i speak on behalf of the and i know i speak on behalf of the and i know i speak on behalf of the churches when we say thank you churches when we say thank you churches when we say thank you i got to tell you church if you are not i got to tell you church if you are not i got to tell you church if you are not connected to the

connected to the connected to the ecosystem of church communications get ecosystem of church communications get ecosystem of church communications get connected connected connected right now go to facebook google facebook right now go to facebook google facebook right now go to facebook google facebook their name church communications and their name church communications and their name church communications and then then then and then join that group they'll let you and then join that group they'll let you and then join that group they'll let you in so many valuable resources in so many valuable resources in so many valuable resources in terms of uh just people what they're in terms of uh just people what they're in terms of uh just people what they're communicating what they're talking about communicating what they're talking about communicating what they're talking about you can post a question you're gonna get you can post a question you're gonna get you can post a question you're gonna get instant feedback instant feedback instant feedback from people all over the country it's a from people all over the country it's a from people all over the country it's a great platform great platform great platform i'd also go to churchcommunications.com i'd also go to churchcommunications.com i'd also go to churchcommunications.com right and go right and go right and go uh see all the different resources that uh see all the different resources that uh see all the different resources that that kenny and katie offer that kenny and katie offer that kenny and katie offer on church on church communications.com i on church on church communications.com i on church on church communications.com i got to tell you we love our partnership got to tell you we love our partnership got to tell you we love our partnership with these guys with these guys with these guys and um it's it's pretty valuable because and um it's it's pretty valuable because and um it's it's pretty valuable because the work that they're doing is helping the work that they're doing is helping the work that they're doing is helping churches reach more people churches reach more people churches reach more people and our goal is simply to introduce more and our goal is simply to introduce more and our goal is simply to introduce more people to jesus and people to jesus and people to jesus and they're doing that and they're doing it they're doing that and they're doing it they're doing that and they're doing it through local churches and so their through local churches and so their through local churches and so their heart is in the right place heart is in the right place heart is in the right place well thank you so much until next time well thank you so much until next time well thank you so much until next time god bless you god bless you god bless you stay safe stay safe stay safe [Music] [Music] [Music] you