Building a Church Website in 2026 | Jason and Bart

If your church website is invisible to If your church website is invisible to chat GPT, you're practically hiding from chat GPT, you're practically hiding from chat GPT, you're practically hiding from the people that you're trying to reach the people that you're trying to reach the people that you're trying to reach in your community. Would you agree with in your community. Would you agree with in your community. Would you agree with that? that? that? >> 100%. You go back a few years ago and >> 100%. You go back a few years ago and >> 100%. You go back a few years ago and people were like, "Oh my well, co people were like, "Oh my well, co people were like, "Oh my well, co happened and it's like everything's happened and it's like everything's happened and it's like everything's online." You know, remember those days? online." You know, remember those days? online." You know, remember those days? It's like you have to you have to be It's like you have to you have to be It's like you have to you have to be relevant. Welcome to the 176th episode relevant. Welcome to the 176th episode relevant. Welcome to the 176th episode of the Missional Marketing Podcast. My of the Missional Marketing Podcast. My of the Missional Marketing Podcast. My name is Bart Glare and I'm joined as name is Bart Glare and I'm joined as name is Bart Glare and I'm joined as always by the CEO of Missional always by the CEO of Missional always by the CEO of Missional Marketing, Mr. Jason [music] Hamrock. Marketing, Mr. Jason [music] Hamrock. Marketing, Mr. Jason [music] Hamrock. Good day to you, Jason. Good day to you, Jason. Good day to you, Jason. >> Good day, Bart. How you been, my friend? >> Good day, Bart. How you been, my friend? >> Good day, Bart. How you been, my friend? >> I'm doing very, very well. At the time >> I'm doing very, very well. At the time >> I'm doing very, very well. At the time that you and I are recording this, we that you and I are recording this, we that you and I are recording this, we are wrapping up [music] 2025, looking are wrapping up [music] 2025, looking are wrapping up [music] 2025, looking ahead to 2026. And um as you well know ahead to 2026. And um as you well know ahead to 2026. And um as you well know on our landscape as a company, as an on our landscape as a company, as an on our landscape as a company, as an organization, we've been talking a lot organization, we've been talking a lot organization, we've been talking a lot about artificial intelligence. And uh about artificial intelligence. And uh about artificial intelligence. And uh yeah, we we we're going to we're going yeah, we we we're going to we're going yeah, we we we're going to we're going to finish out our recording year, to finish out our recording year, to finish out our recording year, actually start off the 2026 year with a actually start off the 2026 year with a actually start off the 2026 year with a conversation about artificial conversation about artificial conversation about artificial intelligence. Uh before before we do, intelligence. Uh before before we do, intelligence. Uh before before we do, tell me, how do you really feel about tell me, how do you really feel about tell me, how do you really feel about AI, Jason?

AI, Jason? AI, Jason? >> Uh you know, uh I've always said that I >> Uh you know, uh I've always said that I >> Uh you know, uh I've always said that I I I don't know where it's all headed. I I don't know where it's all headed. I I don't know where it's all headed. Obviously, the train has left the Obviously, the train has left the Obviously, the train has left the station, so you know, we can try to hold station, so you know, we can try to hold station, so you know, we can try to hold it back. It's not going to do any good. it back. It's not going to do any good. it back. It's not going to do any good. I'm actually excited about where I'm actually excited about where I'm actually excited about where everything's headed because I believe everything's headed because I believe everything's headed because I believe that God's got great plans for us. And that God's got great plans for us. And that God's got great plans for us. And it and this wasn't a surprise to him. it and this wasn't a surprise to him. it and this wasn't a surprise to him. And uh he's allowed us to create And uh he's allowed us to create And uh he's allowed us to create everything. And like everything, you can everything. And like everything, you can everything. And like everything, you can use it for good and you can use it for use it for good and you can use it for use it for good and you can use it for evil. So, when it comes to AI, are we evil. So, when it comes to AI, are we evil. So, when it comes to AI, are we going to choose to use it for good? My going to choose to use it for good? My going to choose to use it for good? My my sense is that that's what we want to my sense is that that's what we want to my sense is that that's what we want to focus on is how do we help people meet, focus on is how do we help people meet, focus on is how do we help people meet, know, and follow Jesus using AI. know, and follow Jesus using AI. know, and follow Jesus using AI. >> You know, a year ago, year and a half >> You know, a year ago, year and a half >> You know, a year ago, year and a half ago, I was dabbling in AI. Uh probably ago, I was dabbling in AI. Uh probably ago, I was dabbling in AI. Uh probably not a day goes by now that I don't use not a day goes by now that I don't use not a day goes by now that I don't use AI in some way, shape, or form. Uh you AI in some way, shape, or form. Uh you AI in some way, shape, or form. Uh you know, whether it's whether it's know, whether it's whether it's know, whether it's whether it's workrelated, ministry related, or even workrelated, ministry related, or even workrelated, ministry related, or even just personal stuff that I'm doing. So, just personal stuff that I'm doing. So, just personal stuff that I'm doing. So, yeah, I see that uh it's it's going in a yeah, I see that uh it's it's going in a yeah, I see that uh it's it's going in a direction where um you know, David direction where um you know, David direction where um you know, David Thorne, our our colleague, Dr. David Thorne, our our colleague, Dr. David Thorne, our our colleague, Dr. David Thorne has has mentioned many times that Thorne has has mentioned many times that Thorne has has mentioned many times that at some point we'll stop probably using at some point we'll stop probably using at some point we'll stop probably using the term AI and it's just going to be the term AI and it's just going to be the term AI and it's just going to be lumped into all technology. Um but today lumped into all technology. Um but today lumped into all technology. Um but today AI is still something that a lot of AI is still something that a lot of AI is still something that a lot of people are talking about. Um and so people are talking about. Um and so people are talking about. Um and so we're going to have a little bit of a we're going to have a little bit of a we're going to have a little bit of a conversation kick off the year on a conversation kick off the year on a conversation kick off the year on a conversation about AI because it's conversation about AI because it's conversation about AI because it's obviously not going anywhere and I think obviously not going anywhere and I think obviously not going anywhere and I think it is something that everyone needs to it is something that everyone needs to it is something that everyone needs to have sort of on the forefront of their have sort of on the forefront of their have sort of on the forefront of their um of of their of their I you know just um of of their of their I you know just um of of their of their I you know just their ideation where they're going what their ideation where they're going what their ideation where they're going what we're doing. Today we're going to talk we're doing. Today we're going to talk we're doing. Today we're going to talk specifically about websites. Um, you specifically about websites. Um, you specifically about websites. Um, you know, you and I have been working know, you and I have been working know, you and I have been working together for goodness, seven and a half

together for goodness, seven and a half together for goodness, seven and a half years now at this point. And you know, years now at this point. And you know, years now at this point. And you know, it wasn't long ago that you and I when it wasn't long ago that you and I when it wasn't long ago that you and I when we were talking to churches, we would we were talking to churches, we would we were talking to churches, we would basically tell a church, you know, um, basically tell a church, you know, um, basically tell a church, you know, um, if your church is invisible to Google, if your church is invisible to Google, if your church is invisible to Google, your church is pretty much invisible to your church is pretty much invisible to your church is pretty much invisible to your community. And we were basically your community. And we were basically your community. And we were basically initiating these conversations to help initiating these conversations to help initiating these conversations to help churches understand that both from an churches understand that both from an churches understand that both from an SEO standpoint as well as utilizing SEO standpoint as well as utilizing SEO standpoint as well as utilizing Google's advertising platforms. We want Google's advertising platforms. We want Google's advertising platforms. We want to help churches connect with more to help churches connect with more to help churches connect with more people in their community. Today, I people in their community. Today, I people in their community. Today, I think we could just as relevantly say think we could just as relevantly say think we could just as relevantly say that if your church website is invisible that if your church website is invisible that if your church website is invisible to chat GPT, you're practically hiding to chat GPT, you're practically hiding to chat GPT, you're practically hiding from the people that you're trying to from the people that you're trying to from the people that you're trying to reach in your community. Would you agree reach in your community. Would you agree reach in your community. Would you agree with that? with that? with that? >> 100%. You go back a few years ago and >> 100%. You go back a few years ago and >> 100%. You go back a few years ago and people were like, "Oh my well, co people were like, "Oh my well, co people were like, "Oh my well, co happened and it's like everything's happened and it's like everything's happened and it's like everything's online." You know, remember those days? online." You know, remember those days? online." You know, remember those days? It's like you have to you have to be It's like you have to you have to be It's like you have to you have to be relevant and and and it's just a it's a relevant and and and it's just a it's a relevant and and and it's just a it's a it's a pattern that people take because it's a pattern that people take because it's a pattern that people take because this is we we do this because of people. this is we we do this because of people. this is we we do this because of people. We build websites. We al because people We build websites. We al because people We build websites. We al because people matter. God tells us to to love love the matter. God tells us to to love love the matter. God tells us to to love love the Lord, love God, love people. And so Lord, love God, love people. And so Lord, love God, love people. And so people are going to investigate you people are going to investigate you people are going to investigate you online online online before they attend. Nine times out of before they attend. Nine times out of before they attend. Nine times out of ten they're going to watch you online.

ten they're going to watch you online. ten they're going to watch you online. And so you need to be found online and And so you need to be found online and And so you need to be found online and you have to have an, you know, optimize you have to have an, you know, optimize you have to have an, you know, optimize your website. We have been talking about your website. We have been talking about your website. We have been talking about that for so long. But you are right, that for so long. But you are right, that for so long. But you are right, Bart. Boy, things are changing and they Bart. Boy, things are changing and they Bart. Boy, things are changing and they are changing so rapidly. It's uh it's a are changing so rapidly. It's uh it's a are changing so rapidly. It's uh it's a little scary about where things are little scary about where things are little scary about where things are headed. headed. headed. >> Yeah. people form their first >> Yeah. people form their first >> Yeah. people form their first impressions online. And so we've we've impressions online. And so we've we've impressions online. And so we've we've talked a lot over the course of years. talked a lot over the course of years. talked a lot over the course of years. We have many podcast episodes related to We have many podcast episodes related to We have many podcast episodes related to user experience on a website. We've user experience on a website. We've user experience on a website. We've talked a lot about SEO, uh, local SEO, talked a lot about SEO, uh, local SEO, talked a lot about SEO, uh, local SEO, how to be found online. We've talked a how to be found online. We've talked a how to be found online. We've talked a lot about advertising. We're going to do lot about advertising. We're going to do lot about advertising. We're going to do another episode here in a week or two, another episode here in a week or two, another episode here in a week or two, uh, on the topic of advertising online uh, on the topic of advertising online uh, on the topic of advertising online on platforms. Um, today we're going to on platforms. Um, today we're going to on platforms. Um, today we're going to talk specifically about websites. As talk specifically about websites. As talk specifically about websites. As I've kind of gone through the last 3 to I've kind of gone through the last 3 to I've kind of gone through the last 3 to six months in our engagement with six months in our engagement with six months in our engagement with churches that we partner with, I've had churches that we partner with, I've had churches that we partner with, I've had a lot of conversations with churches a lot of conversations with churches a lot of conversations with churches about, hey, where where are you in the about, hey, where where are you in the about, hey, where where are you in the life cycle of your church's current life cycle of your church's current life cycle of your church's current website? I I'm working with a lot of website? I I'm working with a lot of website? I I'm working with a lot of churches that, you know, they built a churches that, you know, they built a churches that, you know, they built a website either during the pandemic or website either during the pandemic or website either during the pandemic or coming right out of the pandemic. Uh coming right out of the pandemic. Uh coming right out of the pandemic. Uh some of them are saying, "Hey, we think some of them are saying, "Hey, we think some of them are saying, "Hey, we think it's about time for us to either do a it's about time for us to either do a it's about time for us to either do a refresh or to do a whole new website refresh or to do a whole new website refresh or to do a whole new website build." And so the conversations that build." And so the conversations that build." And so the conversations that I'm having with them are to ask them I'm having with them are to ask them I'm having with them are to ask them questions about uh how they intend to questions about uh how they intend to questions about uh how they intend to optimize their website, whether it's a optimize their website, whether it's a optimize their website, whether it's a refresh or a new build for artificial refresh or a new build for artificial refresh or a new build for artificial intelligence. You know, when you when intelligence. You know, when you when intelligence. You know, when you when you're getting a scope of work for a you're getting a scope of work for a you're getting a scope of work for a church website today, it's going to be a church website today, it's going to be a church website today, it's going to be a very different scope of work or ought to very different scope of work or ought to very different scope of work or ought to be a very different scope of work than be a very different scope of work than be a very different scope of work than the website you built 3 years ago or 5

the website you built 3 years ago or 5 the website you built 3 years ago or 5 years ago or seven years ago if you years ago or seven years ago if you years ago or seven years ago if you happen to be living in a website built happen to be living in a website built happen to be living in a website built in 2018, 2019. Hopefully, you're not, in 2018, 2019. Hopefully, you're not, in 2018, 2019. Hopefully, you're not, but if you are, now is probably the time but if you are, now is probably the time but if you are, now is probably the time for you to be rethinking that. And so for you to be rethinking that. And so for you to be rethinking that. And so what we're going to do in our what we're going to do in our what we're going to do in our conversation today, Jason, is we're conversation today, Jason, is we're conversation today, Jason, is we're going to explore six essentials to going to explore six essentials to going to explore six essentials to having an AI friendly website because having an AI friendly website because having an AI friendly website because the reality is AI is drastically the reality is AI is drastically the reality is AI is drastically changing the way people engage with the changing the way people engage with the changing the way people engage with the internet and engage with online content. internet and engage with online content. internet and engage with online content. And uh we want to make sure that you as And uh we want to make sure that you as And uh we want to make sure that you as a church, as a church leader, as a a church, as a church leader, as a a church, as a church leader, as a communications director, that you're communications director, that you're communications director, that you're best positioned to make sure that you're best positioned to make sure that you're best positioned to make sure that you're paying attention to what's happening in paying attention to what's happening in paying attention to what's happening in the AI space as it relates to online the AI space as it relates to online the AI space as it relates to online searches and online engagement so that searches and online engagement so that searches and online engagement so that your website is found and so that the your website is found and so that the your website is found and so that the right things are being said about you right things are being said about you right things are being said about you online. All right. So, you ready to hit online. All right. So, you ready to hit online. All right. So, you ready to hit this? I'm going to I'm going to this? I'm going to I'm going to this? I'm going to I'm going to basically I'm going to I'm going to basically I'm going to I'm going to basically I'm going to I'm going to interview you here for the next few some interview you here for the next few some interview you here for the next few some of the these six essentials. Okay. Um of the these six essentials. Okay. Um of the these six essentials. Okay. Um the first one is this. Let's start with the first one is this. Let's start with the first one is this. Let's start with um well let's start start by defining um well let's start start by defining um well let's start start by defining some terms uh AI search optimization or some terms uh AI search optimization or some terms uh AI search optimization or GEO in I in our house uh at missional GEO in I in our house uh at missional GEO in I in our house uh at missional marketing we tend to use the term GEO marketing we tend to use the term GEO marketing we tend to use the term GEO which stands for generative engine which stands for generative engine which stands for generative engine optimization which is different than optimization which is different than optimization which is different than search engine optimization some people search engine optimization some people search engine optimization some people might say answer engine optimization might say answer engine optimization might say answer engine optimization some people might say large language some people might say large language some people might say large language model search there's different ways of model search there's different ways of model search there's different ways of going about this going about this going about this >> but if churches are still primarily >> but if churches are still primarily >> but if churches are still primarily thinking about Google when they build a thinking about Google when they build a thinking about Google when they build a church website. Why does the scope of church website. Why does the scope of church website. Why does the scope of work need to address AI search or AI

work need to address AI search or AI work need to address AI search or AI prompt differently than the way uh prompt differently than the way uh prompt differently than the way uh Google works? Google works? Google works? >> Well, let's let's let's make sure we >> Well, let's let's let's make sure we >> Well, let's let's let's make sure we have a baseline of this. So I'm going to have a baseline of this. So I'm going to have a baseline of this. So I'm going to speak to what I call Google search as speak to what I call Google search as speak to what I call Google search as everybody understands that that's search everybody understands that that's search everybody understands that that's search engine optimization and AI search which engine optimization and AI search which engine optimization and AI search which is kind of prompts inside these large is kind of prompts inside these large is kind of prompts inside these large language models like claw chat GPT language models like claw chat GPT language models like claw chat GPT gemini gro and and so on and so forth. gemini gro and and so on and so forth. gemini gro and and so on and so forth. So AI search, Google search, well Google So AI search, Google search, well Google So AI search, Google search, well Google search is a platform that's not dead, search is a platform that's not dead, search is a platform that's not dead, okay? Google isn't like gone away or okay? Google isn't like gone away or okay? Google isn't like gone away or anything like that. We just understand anything like that. We just understand anything like that. We just understand that there's a transition of users that there's a transition of users that there's a transition of users moving sort of away from Google search moving sort of away from Google search moving sort of away from Google search over to AI search. Okay? And in Google over to AI search. Okay? And in Google over to AI search. Okay? And in Google search, as you know, it's a click to search, as you know, it's a click to search, as you know, it's a click to your website. It's a one-way your website. It's a one-way your website. It's a one-way conversation. You're asking Google a conversation. You're asking Google a conversation. You're asking Google a question. you hit return or search and question. you hit return or search and question. you hit return or search and it gives you a search result page and it gives you a search result page and it gives you a search result page and you click on that web on that link. Now you click on that web on that link. Now you click on that web on that link. Now you're on that website. Okay, that's you're on that website. Okay, that's you're on that website. Okay, that's traditional and u great. You still and I traditional and u great. You still and I traditional and u great. You still and I this is very very important. You still this is very very important. You still this is very very important. You still optimize your website with Google search optimize your website with Google search optimize your website with Google search in mind. You still have to have content.

in mind. You still have to have content. in mind. You still have to have content. You still have to have metad You still have to have metad You still have to have metad descriptions and metatags and H1s and descriptions and metatags and H1s and descriptions and metatags and H1s and H2s. You can't if you're not doing that, H2s. You can't if you're not doing that, H2s. You can't if you're not doing that, start there, right? Uh you've got to start there, right? Uh you've got to start there, right? Uh you've got to have that's your foundation. That's your have that's your foundation. That's your have that's your foundation. That's your baseline. But then you also need to be baseline. But then you also need to be baseline. But then you also need to be speaking to these these AI large speaking to these these AI large speaking to these these AI large language models, which is basically language models, which is basically language models, which is basically answering the question that people are answering the question that people are answering the question that people are asking. And so, um, Google crawlers asking. And so, um, Google crawlers asking. And so, um, Google crawlers crawl your website differently crawl your website differently crawl your website differently than AI search crawlers do. It's than AI search crawlers do. It's than AI search crawlers do. It's different. It's it's not like different different. It's it's not like different different. It's it's not like different universes, but one focuses on a little universes, but one focuses on a little universes, but one focuses on a little bit something else than the other one bit something else than the other one bit something else than the other one does, right? And we understand to the does, right? And we understand to the does, right? And we understand to the best of our abilities what Google search best of our abilities what Google search best of our abilities what Google search cross. Now, we don't know everything. If cross. Now, we don't know everything. If cross. Now, we don't know everything. If we did, we'd probably be Google. We we did, we'd probably be Google. We we did, we'd probably be Google. We don't. They give us what they tell us, don't. They give us what they tell us, don't. They give us what they tell us, but there's stuff that they, you know, but there's stuff that they, you know, but there's stuff that they, you know, the secret sauce they don't share. But the secret sauce they don't share. But the secret sauce they don't share. But what we do know is you got to optimize what we do know is you got to optimize what we do know is you got to optimize your website continuously right now for your website continuously right now for your website continuously right now for SEO. But you now need to pay attention SEO. But you now need to pay attention SEO. But you now need to pay attention and start thinking about search in you and start thinking about search in you and start thinking about search in you know for uh Google or for AI search. And know for uh Google or for AI search. And know for uh Google or for AI search. And so you know the keeping keep in mind so you know the keeping keep in mind so you know the keeping keep in mind with the traditional versus the future with the traditional versus the future with the traditional versus the future um and your scope of work as you think um and your scope of work as you think um and your scope of work as you think about building a new website you have to about building a new website you have to about building a new website you have to have this in mind because I'm telling have this in mind because I'm telling have this in mind because I'm telling you in the next it already has been you in the next it already has been you in the next it already has been happening over the next 12 24 36 months happening over the next 12 24 36 months happening over the next 12 24 36 months it is going to be a rapidly shifting uh

it is going to be a rapidly shifting uh it is going to be a rapidly shifting uh market that's going to be going straight market that's going to be going straight market that's going to be going straight over to these to AI and using these over to these to AI and using these over to these to AI and using these large language age models to find what large language age models to find what large language age models to find what you're looking for. And and I'm going to you're looking for. And and I'm going to you're looking for. And and I'm going to say this, you guys are going to say this, you guys are going to say this, you guys are going to understand this. Just as I said, a understand this. Just as I said, a understand this. Just as I said, a Google search is kind of like a Google search is kind of like a Google search is kind of like a one-click get to your website. That's one-click get to your website. That's one-click get to your website. That's not the case in AI search. We all know not the case in AI search. We all know not the case in AI search. We all know this. You know, you go to Claude and you this. You know, you go to Claude and you this. You know, you go to Claude and you you enter a prompt and it gives you you enter a prompt and it gives you you enter a prompt and it gives you information and it asks you probably ask information and it asks you probably ask information and it asks you probably ask you a question. You give it another you a question. You give it another you a question. You give it another prompt. It's it's communicating with you prompt. It's it's communicating with you prompt. It's it's communicating with you back and forth. You actually kind of back and forth. You actually kind of back and forth. You actually kind of build this weird relationship with your build this weird relationship with your build this weird relationship with your large language model. At least I have. large language model. At least I have. large language model. At least I have. It actually gives me funny answers. It's It actually gives me funny answers. It's It actually gives me funny answers. It's like I I was asking it one thing. We like I I was asking it one thing. We like I I was asking it one thing. We were going back and forth and it were going back and forth and it were going back and forth and it responded, "Jason, that's gold." What responded, "Jason, that's gold." What responded, "Jason, that's gold." What you just said there. you just said there. you just said there. >> What? Feel good about yourself for a >> What? Feel good about yourself for a >> What? Feel good about yourself for a minute. Yeah. minute. Yeah. minute. Yeah. >> Right. And so those are that's that's >> Right. And so those are that's that's >> Right. And so those are that's that's zero click results that I'm getting. zero click results that I'm getting. zero click results that I'm getting. Now, if I'm going to Claude and I'm Now, if I'm going to Claude and I'm Now, if I'm going to Claude and I'm saying, "Hey, I'm I just moved I live in saying, "Hey, I'm I just moved I live in saying, "Hey, I'm I just moved I live in Gilbert, Arizona. I just moved to Gilbert, Arizona. I just moved to Gilbert, Arizona. I just moved to Gilbert. I've got a a wife and two boys.

Gilbert. I've got a a wife and two boys. Gilbert. I've got a a wife and two boys. I'm looking for a Bible teaching church I'm looking for a Bible teaching church I'm looking for a Bible teaching church that offers ministries for my kids. yada that offers ministries for my kids. yada that offers ministries for my kids. yada yada yada. You just kind of ask those yada yada. You just kind of ask those yada yada. You just kind of ask those prompts. You're going to get a different prompts. You're going to get a different prompts. You're going to get a different result versus result versus result versus tell me about what the church means. tell me about what the church means. tell me about what the church means. Like that's it's probably going to be a Like that's it's probably going to be a Like that's it's probably going to be a zeroclick result. And so I I'm watching zeroclick result. And so I I'm watching zeroclick result. And so I I'm watching how AI how AI how AI prompts are are actually helping me prompts are are actually helping me prompts are are actually helping me understand what I'm looking for. And understand what I'm looking for. And understand what I'm looking for. And sometimes that means I click to go to a sometimes that means I click to go to a sometimes that means I click to go to a it'll give me a list of churches to go it'll give me a list of churches to go it'll give me a list of churches to go check out. Other times it's it's not check out. Other times it's it's not check out. Other times it's it's not it's it's it depends on the prompts. But it's it's it depends on the prompts. But it's it's it depends on the prompts. But we understand that if you're if you're we understand that if you're if you're we understand that if you're if you're if you're not showing up, your website if you're not showing up, your website if you're not showing up, your website actually isn't set up to be crawled by actually isn't set up to be crawled by actually isn't set up to be crawled by these large language models, you are in these large language models, you are in these large language models, you are in trouble over the next 12, 24, 36 months. trouble over the next 12, 24, 36 months. trouble over the next 12, 24, 36 months. Yeah, we we may get into this a little Yeah, we we may get into this a little Yeah, we we may get into this a little bit later in the conversation, but um bit later in the conversation, but um bit later in the conversation, but um you know the primary difference between you know the primary difference between you know the primary difference between a search engine search and an LLM a search engine search and an LLM a search engine search and an LLM prompt, an AI prompt, is that the search prompt, an AI prompt, is that the search prompt, an AI prompt, is that the search engine search is designed to drive engine search is designed to drive engine search is designed to drive traffic to your website to take people traffic to your website to take people traffic to your website to take people to the website. The large language model to the website. The large language model to the website. The large language model prompt or the AI prompt is designed to prompt or the AI prompt is designed to prompt or the AI prompt is designed to provide the user information about your provide the user information about your provide the user information about your church or organization, which is not not church or organization, which is not not church or organization, which is not not the same. And here's the thing. If your the same. And here's the thing. If your the same. And here's the thing. If your website is properly optimized for SEO, website is properly optimized for SEO, website is properly optimized for SEO, search engine optimization, then you're search engine optimization, then you're search engine optimization, then you're likely going to show up in search likely going to show up in search likely going to show up in search results and people will find your results and people will find your results and people will find your website.

website. website. >> But if your website is not properly >> But if your website is not properly >> But if your website is not properly optimized for AI or GEO, then what's optimized for AI or GEO, then what's optimized for AI or GEO, then what's going to happen is those large language going to happen is those large language going to happen is those large language models are going to extrapolate models are going to extrapolate models are going to extrapolate information about your church from other information about your church from other information about your church from other sources, not your own church website, sources, not your own church website, sources, not your own church website, and provide people information. and it and provide people information. and it and provide people information. and it may not always be correct. So, you want may not always be correct. So, you want may not always be correct. So, you want to make sure that you're optimizing your to make sure that you're optimizing your to make sure that you're optimizing your website for both the SEO as well as the website for both the SEO as well as the website for both the SEO as well as the GEO so that you're able to inform both GEO so that you're able to inform both GEO so that you're able to inform both the search engines and the large the search engines and the large the search engines and the large language models with the best right, language models with the best right, language models with the best right, most appropriate, most um thorough most appropriate, most um thorough most appropriate, most um thorough information about your church because information about your church because information about your church because well, you want people getting the facts well, you want people getting the facts well, you want people getting the facts and you want the facts to be straight, and you want the facts to be straight, and you want the facts to be straight, right? Uh going back to a conversation right? Uh going back to a conversation right? Uh going back to a conversation you and I had with Jason Collier uh our you and I had with Jason Collier uh our you and I had with Jason Collier uh our our senior developer on our team you our senior developer on our team you our senior developer on our team you know he made a statement I've quoted him know he made a statement I've quoted him know he made a statement I've quoted him many many times he said the fundamentals many many times he said the fundamentals many many times he said the fundamentals of good GEO are good SEO. So the two of good GEO are good SEO. So the two of good GEO are good SEO. So the two things are not uniquely uh or they're things are not uniquely uh or they're things are not uniquely uh or they're they're not they're not unique to each they're not they're not unique to each they're not they're not unique to each other. They're not two separate train other. They're not two separate train other. They're not two separate train tracks that you're traveling on. Uh tracks that you're traveling on. Uh tracks that you're traveling on. Uh you've got SEO which is basically some you've got SEO which is basically some you've got SEO which is basically some fundamental stuff that you have to do.

fundamental stuff that you have to do. fundamental stuff that you have to do. AI just goes further down the track. AI just goes further down the track. AI just goes further down the track. there's more detail, more content, more there's more detail, more content, more there's more detail, more content, more code uh that needs to be incorporated in code uh that needs to be incorporated in code uh that needs to be incorporated in the website and we're going to talk the website and we're going to talk the website and we're going to talk about that here in just a few minutes. about that here in just a few minutes. about that here in just a few minutes. Um let's let's go to our our second Um let's let's go to our our second Um let's let's go to our our second point here. Um and again and that's the point here. Um and again and that's the point here. Um and again and that's the the the basis of the fact that AI search the the basis of the fact that AI search the the basis of the fact that AI search is basically researchbased content and is basically researchbased content and is basically researchbased content and the architecture of your website needs the architecture of your website needs the architecture of your website needs to be structured in a way that it can to be structured in a way that it can to be structured in a way that it can find the information it's looking for. find the information it's looking for. find the information it's looking for. So most church websites are built around So most church websites are built around So most church websites are built around what the church wants to say, but your what the church wants to say, but your what the church wants to say, but your scope of work needs to address what scope of work needs to address what scope of work needs to address what people actually want to know. people actually want to know. people actually want to know. >> A very different perspective here. Now, >> A very different perspective here. Now, >> A very different perspective here. Now, you and I have been saying this for you and I have been saying this for you and I have been saying this for years as it relates to SEO, but it's years as it relates to SEO, but it's years as it relates to SEO, but it's even more important with GEO. You need even more important with GEO. You need even more important with GEO. You need to know your audience. You need to know to know your audience. You need to know to know your audience. You need to know what questions they're asking. Uh why what questions they're asking. Uh why what questions they're asking. Uh why don't you speak to that topic a little? don't you speak to that topic a little? don't you speak to that topic a little? Well, I'll tell you what. As a com Well, I'll tell you what. As a com Well, I'll tell you what. As a com director, uh, we tend to have this this director, uh, we tend to have this this director, uh, we tend to have this this idea that nobody reads anymore. So, less idea that nobody reads anymore. So, less idea that nobody reads anymore. So, less words and more visuals, more graphics, words and more visuals, more graphics, words and more visuals, more graphics, more videos, more pictures. And I just more videos, more pictures. And I just more videos, more pictures. And I just want to caution you on that big time. I want to caution you on that big time. I want to caution you on that big time. I did that. I I I did this. I made the did that. I I I did this. I made the did that. I I I did this. I made the mistake. I paid the stupid tax. I swung mistake. I paid the stupid tax. I swung mistake. I paid the stupid tax. I swung that pendulum way on the other side from that pendulum way on the other side from that pendulum way on the other side from great content over to like no content great content over to like no content great content over to like no content because nobody reads. The problem with because nobody reads. The problem with because nobody reads. The problem with that is well Google does and now like that is well Google does and now like that is well Google does and now like what you just said AI is taking that what you just said AI is taking that what you just said AI is taking that like to a whole another level and you like to a whole another level and you like to a whole another level and you want to be really mindful and careful

want to be really mindful and careful want to be really mindful and careful about that. And as a comm director I I about that. And as a comm director I I about that. And as a comm director I I want I don't want people guessing. I want I don't want people guessing. I want I don't want people guessing. I don't want them to go just kind of don't want them to go just kind of don't want them to go just kind of scratch their head and make them have to scratch their head and make them have to scratch their head and make them have to think too hard. I want them to know if think too hard. I want them to know if think too hard. I want them to know if they're looking for a church to offer they're looking for a church to offer they're looking for a church to offer stuff for our kids, they're going to stuff for our kids, they're going to stuff for our kids, they're going to they're going to hear about it. They're they're going to hear about it. They're they're going to hear about it. They're going to they're going to find that. We going to they're going to find that. We going to they're going to find that. We don't want misinformation. don't want misinformation. don't want misinformation. And so as you think about that, you And so as you think about that, you And so as you think about that, you know, most church websites, most church know, most church websites, most church know, most church websites, most church websites today are just are what we want websites today are just are what we want websites today are just are what we want to share with you. Here's what we to share with you. Here's what we to share with you. Here's what we believe. Here's our mission. Here's our believe. Here's our mission. Here's our believe. Here's our mission. Here's our history. Here's what we have to kind of history. Here's what we have to kind of history. Here's what we have to kind of offer. Instead, what you want to do, and offer. Instead, what you want to do, and offer. Instead, what you want to do, and you said just a second ago, guys, this you said just a second ago, guys, this you said just a second ago, guys, this is so so big. You want to answer the is so so big. You want to answer the is so so big. You want to answer the question people are asking. question people are asking. question people are asking. You want to answer the question people You want to answer the question people You want to answer the question people in your community are asking. in your community are asking. in your community are asking. Do you even know what they're asking? Do you even know what they're asking? Do you even know what they're asking? Well, here's the beautiful thing about Well, here's the beautiful thing about Well, here's the beautiful thing about Ahi is you can learn that really, really Ahi is you can learn that really, really Ahi is you can learn that really, really clearly. And so when I'm thinking about clearly. And so when I'm thinking about clearly. And so when I'm thinking about building a kids ministry page, okay.

building a kids ministry page, okay. building a kids ministry page, okay. Yeah. Usually you go there, it's like, Yeah. Usually you go there, it's like, Yeah. Usually you go there, it's like, well, our kids are in a wellprotected. well, our kids are in a wellprotected. well, our kids are in a wellprotected. We screen our volunteers. They're going We screen our volunteers. They're going We screen our volunteers. They're going to eat goldfish and have a good time and to eat goldfish and have a good time and to eat goldfish and have a good time and you know here's when we have kids you know here's when we have kids you know here's when we have kids ministry dot dot dot dot dot but you ministry dot dot dot dot dot but you ministry dot dot dot dot dot but you want to go so much more deeper than that want to go so much more deeper than that want to go so much more deeper than that and you actually want to have content on and you actually want to have content on and you actually want to have content on your website especially we'll get into your website especially we'll get into your website especially we'll get into this right how you structure that on the this right how you structure that on the this right how you structure that on the back end that's answering the question back end that's answering the question back end that's answering the question that moms and dads are asking so that that moms and dads are asking so that that moms and dads are asking so that you show up in those in those AI uh you you show up in those in those AI uh you you show up in those in those AI uh you know prompt answers right you're you're know prompt answers right you're you're know prompt answers right you're you're actually showing up there and So, as a actually showing up there and So, as a actually showing up there and So, as a com director, I'm telling you guys, uh, com director, I'm telling you guys, uh, com director, I'm telling you guys, uh, you guys are content machines. You you guys are content machines. You you guys are content machines. You create content. So, beyond just the, you create content. So, beyond just the, you create content. So, beyond just the, you know, what's it like to bring my kids, know, what's it like to bring my kids, know, what's it like to bring my kids, you also, and we've talked about this, you also, and we've talked about this, you also, and we've talked about this, you're, you're answering the question you're, you're answering the question you're, you're answering the question for ring two people. Ring two rings. for ring two people. Ring two rings. for ring two people. Ring two rings. Three, three rings to your audience. Three, three rings to your audience. Three, three rings to your audience. Ring one are your people. Ring two are Ring one are your people. Ring two are Ring one are your people. Ring two are people looking for a church, and ring people looking for a church, and ring people looking for a church, and ring three are people that are dealing with a three are people that are dealing with a three are people that are dealing with a felt need. Holy cow, can AI really go to felt need. Holy cow, can AI really go to felt need. Holy cow, can AI really go to town on helping people with a ring three town on helping people with a ring three town on helping people with a ring three problem. like nobody's business. And problem. like nobody's business. And problem. like nobody's business. And here's the deal. Y'all are content here's the deal. Y'all are content here's the deal. Y'all are content generating machines. Your pastor generating machines. Your pastor generating machines. Your pastor preaches on a weekend and probably says preaches on a weekend and probably says preaches on a weekend and probably says 3,000 words. You can use AI and and 3,000 words. You can use AI and and 3,000 words. You can use AI and and those tools to help you create that those tools to help you create that those tools to help you create that content that's going to go and answer content that's going to go and answer content that's going to go and answer those questions for those those ring those questions for those those ring those questions for those those ring three people. But when you think about three people. But when you think about three people. But when you think about ring 2, what are the questions people ring 2, what are the questions people ring 2, what are the questions people are asking? Now, Bart, I let me throw are asking? Now, Bart, I let me throw are asking? Now, Bart, I let me throw back your way. when you're thinking back your way. when you're thinking back your way. when you're thinking about that, what you know, and our

about that, what you know, and our about that, what you know, and our second point about this developers, what second point about this developers, what second point about this developers, what kind of what kind of research can you kind of what kind of research can you kind of what kind of research can you actually do to find what people are actually do to find what people are actually do to find what people are actually searching for? actually searching for? actually searching for? >> Well, I think I mean, I think there's >> Well, I think I mean, I think there's >> Well, I think I mean, I think there's both a technical answer to this as well both a technical answer to this as well both a technical answer to this as well as a practical answer. Um, you know, I as a practical answer. Um, you know, I as a practical answer. Um, you know, I there are a number of different uh there are a number of different uh there are a number of different uh keyword search uh tools that you can use keyword search uh tools that you can use keyword search uh tools that you can use online to see what people are googling. online to see what people are googling. online to see what people are googling. Um, and I would say it's it's safe to Um, and I would say it's it's safe to Um, and I would say it's it's safe to say that whatever people are googling, say that whatever people are googling, say that whatever people are googling, they're probably also asking in the they're probably also asking in the they're probably also asking in the large language models when they're large language models when they're large language models when they're prompting chat to PT. But the difference prompting chat to PT. But the difference prompting chat to PT. But the difference is they tend to be asking more is they tend to be asking more is they tend to be asking more detailoriented questions. I I've been, detailoriented questions. I I've been, detailoriented questions. I I've been, you know, coaching churches on um the you know, coaching churches on um the you know, coaching churches on um the fact that a lot of people use uh voice fact that a lot of people use uh voice fact that a lot of people use uh voice assistants to do their searches now assistants to do their searches now assistants to do their searches now online, whether they're using Siri or or online, whether they're using Siri or or online, whether they're using Siri or or their Google Assistant or Alexa, right? their Google Assistant or Alexa, right? their Google Assistant or Alexa, right? And so they'll get online and they'll And so they'll get online and they'll And so they'll get online and they'll ask long what we we would refer to as a ask long what we we would refer to as a ask long what we we would refer to as a longtail keyword question, right? So, longtail keyword question, right? So, longtail keyword question, right? So, hey, uh Siri, can you tell me uh what hey, uh Siri, can you tell me uh what hey, uh Siri, can you tell me uh what time are the services at Grace Community time are the services at Grace Community time are the services at Grace Community Church in Mesa, Arizona? And Siri will Church in Mesa, Arizona? And Siri will Church in Mesa, Arizona? And Siri will give the response, right? And what Siri give the response, right? And what Siri give the response, right? And what Siri is having to do or the search engine is having to do or the search engine is having to do or the search engine behind Siri is find the content, find behind Siri is find the content, find behind Siri is find the content, find the website, and then formulate that the website, and then formulate that the website, and then formulate that into a response that makes sense based into a response that makes sense based into a response that makes sense based on the way that you're asking it. And I on the way that you're asking it. And I on the way that you're asking it. And I think some of those things are super think some of those things are super think some of those things are super obvious and super practical. But I think obvious and super practical. But I think obvious and super practical. But I think the other part when I say it's it's the other part when I say it's it's the other part when I say it's it's non-technical is every church if they're non-technical is every church if they're non-technical is every church if they're really really if their goal is really to

really really if their goal is really to really really if their goal is really to reach the lost people in their reach the lost people in their reach the lost people in their community, people who are far from God, community, people who are far from God, community, people who are far from God, I think that there's more community I think that there's more community I think that there's more community exesus that you need to go through. You exesus that you need to go through. You exesus that you need to go through. You know, every church should have sort of know, every church should have sort of know, every church should have sort of that that profile, that persona of the that that profile, that persona of the that that profile, that persona of the person in their community who's like the person in their community who's like the person in their community who's like the average person that you might run into average person that you might run into average person that you might run into at the grocery store. And I always at the grocery store. And I always at the grocery store. And I always challenge churches to do this. Could you challenge churches to do this. Could you challenge churches to do this. Could you name like the top five to 10 worries, name like the top five to 10 worries, name like the top five to 10 worries, fears, or problems that the people in fears, or problems that the people in fears, or problems that the people in your community have, right? Is it is it your community have, right? Is it is it your community have, right? Is it is it job security? Is it food security? Is it job security? Is it food security? Is it job security? Is it food security? Is it a housing situation? Is it do they worry a housing situation? Is it do they worry a housing situation? Is it do they worry and fear for their kids? Um I obviously and fear for their kids? Um I obviously and fear for their kids? Um I obviously those types of questions are going to be those types of questions are going to be those types of questions are going to be more those those ring three questions more those those ring three questions more those those ring three questions but I also think hey what are kinds of but I also think hey what are kinds of but I also think hey what are kinds of questions that people who are curious questions that people who are curious questions that people who are curious about faith curious about God or curious about faith curious about God or curious about faith curious about God or curious about our church what are the questions about our church what are the questions about our church what are the questions that they might be asking and so that that they might be asking and so that that they might be asking and so that might be worthwhile just putting a team might be worthwhile just putting a team might be worthwhile just putting a team together and just doing a big time together and just doing a big time together and just doing a big time brainstorm and going hey if there were brainstorm and going hey if there were brainstorm and going hey if there were 20 questions that we know we absolutely 20 questions that we know we absolutely 20 questions that we know we absolutely have to answer on our website can we have to answer on our website can we have to answer on our website can we brainstorm those top 20 questions and brainstorm those top 20 questions and brainstorm those top 20 questions and then can we create the content on our then can we create the content on our then can we create the content on our website that answers those questions and website that answers those questions and website that answers those questions and then optimize for both SEO and GEO then optimize for both SEO and GEO then optimize for both SEO and GEO around those. Oh, and by the way, around those. Oh, and by the way, around those. Oh, and by the way, there's a really good chance you might there's a really good chance you might there's a really good chance you might already have sermon content [laughter] already have sermon content [laughter] already have sermon content [laughter] that actually answers a lot of those that actually answers a lot of those that actually answers a lot of those questions. So, you just extrapolate that questions. So, you just extrapolate that questions. So, you just extrapolate that uh sermon content using AI to create uh sermon content using AI to create uh sermon content using AI to create that content for your website and you're that content for your website and you're that content for your website and you're already a step ahead. Um, but the the already a step ahead. Um, but the the already a step ahead. Um, but the the content needs to address direct real content needs to address direct real content needs to address direct real visitor concerns and questions. You have visitor concerns and questions. You have visitor concerns and questions. You have to be really careful about not using too

to be really careful about not using too to be really careful about not using too much marketing language, too much much marketing language, too much much marketing language, too much insider speak. Uh you want to give clear insider speak. Uh you want to give clear insider speak. Uh you want to give clear direct answers that are that's what the direct answers that are that's what the direct answers that are that's what the AI tools, the large language models are AI tools, the large language models are AI tools, the large language models are looking to extract and to provide in looking to extract and to provide in looking to extract and to provide in their responses to prompts to people. So their responses to prompts to people. So their responses to prompts to people. So you have to make just you have to make you have to make just you have to make you have to make just you have to make it clear. Uh clarity is key in all of it clear. Uh clarity is key in all of it clear. Uh clarity is key in all of this because you don't want the the this because you don't want the the this because you don't want the the large language models or the search large language models or the search large language models or the search engines for that matter having to try to engines for that matter having to try to engines for that matter having to try to interpret your marketing speak or your interpret your marketing speak or your interpret your marketing speak or your interpret. interpret. interpret. >> Well, and you said just a second ago, >> Well, and you said just a second ago, >> Well, and you said just a second ago, you want your website to be that you want your website to be that you want your website to be that position of authority. It's almost it's position of authority. It's almost it's position of authority. It's almost it's the gospel. It is the truth of what we the gospel. It is the truth of what we the gospel. It is the truth of what we say around here at our church, not some say around here at our church, not some say around here at our church, not some third-party website that may have a third-party website that may have a third-party website that may have a review or something like that that's review or something like that that's review or something like that that's that's pulling that information in. It that's pulling that information in. It that's pulling that information in. It that would be no that would not be good. that would be no that would not be good. that would be no that would not be good. >> Yeah. Hey, let's let's talk a little bit >> Yeah. Hey, let's let's talk a little bit >> Yeah. Hey, let's let's talk a little bit and commit to sort of our our next key and commit to sort of our our next key and commit to sort of our our next key element here and that is um conversion element here and that is um conversion element here and that is um conversion paths. Uh a lot of churches we're not paths. Uh a lot of churches we're not paths. Uh a lot of churches we're not talking about conversion to faith in talking about conversion to faith in talking about conversion to faith in Jesus. We're talking about conversion on Jesus. We're talking about conversion on Jesus. We're talking about conversion on your website your website your website >> which is something that that Google, you >> which is something that that Google, you >> which is something that that Google, you know, Google Analytics does track. It know, Google Analytics does track. It know, Google Analytics does track. It tracks the engagement that you get on tracks the engagement that you get on tracks the engagement that you get on your website once people uh have clicked your website once people uh have clicked your website once people uh have clicked to your website. So let's let's say that to your website. So let's let's say that to your website. So let's let's say that someone discovers your church through an someone discovers your church through an someone discovers your church through an AI tool. They land on your church AI tool. They land on your church AI tool. They land on your church website. If I'm working on a scope of website. If I'm working on a scope of website. If I'm working on a scope of work with a website developer, website work with a website developer, website work with a website developer, website designer, what should the scope of work designer, what should the scope of work designer, what should the scope of work require when it comes to conversion require when it comes to conversion require when it comes to conversion paths? Like what's the roadmap that I'm paths? Like what's the roadmap that I'm paths? Like what's the roadmap that I'm trying to create for people?

trying to create for people? trying to create for people? >> Well, I mean, um, you know, you kind of >> Well, I mean, um, you know, you kind of >> Well, I mean, um, you know, you kind of said this, you know, friction will just said this, you know, friction will just said this, you know, friction will just kill momentum, kill momentum, kill momentum, >> right? And and people people don't know >> right? And and people people don't know >> right? And and people people don't know if they don't know you, they don't trust if they don't know you, they don't trust if they don't know you, they don't trust you because they don't know you. So, if you because they don't know you. So, if you because they don't know you. So, if if you have to make me think it, you're if you have to make me think it, you're if you have to make me think it, you're you're in big trouble. And so as you as you're in big trouble. And so as you as you're in big trouble. And so as you as people as you as an AI uh tool actually people as you as an AI uh tool actually people as you as an AI uh tool actually recommends you and they click make it recommends you and they click make it recommends you and they click make it super simple to find what they're super simple to find what they're super simple to find what they're looking for and answers like what time looking for and answers like what time looking for and answers like what time are services and where where are you are services and where where are you are services and where where are you located if you're multiacampus you know located if you're multiacampus you know located if you're multiacampus you know what what do I wear what do I bring are what what do I wear what do I bring are what what do I wear what do I bring are my kids invited you know all those my kids invited you know all those my kids invited you know all those questions and answers that a lot of questions and answers that a lot of questions and answers that a lot of churches I'll recommend like an FAQ that churches I'll recommend like an FAQ that churches I'll recommend like an FAQ that to really think through about what to really think through about what to really think through about what people are asking and so You got to make people are asking and so You got to make people are asking and so You got to make sure that's really really clear and easy sure that's really really clear and easy sure that's really really clear and easy to find. And so that's like a a uh to find. And so that's like a a uh to find. And so that's like a a uh that's a good conversion. In fact, I I that's a good conversion. In fact, I I that's a good conversion. In fact, I I really like enjoy putting other kinds of really like enjoy putting other kinds of really like enjoy putting other kinds of things on the website that actually things on the website that actually things on the website that actually maybe a form or something that's easy maybe a form or something that's easy maybe a form or something that's easy for somebody to fill out. Not like this for somebody to fill out. Not like this for somebody to fill out. Not like this 20 questions. Don't don't go there, but 20 questions. Don't don't go there, but 20 questions. Don't don't go there, but something very simple that they can something very simple that they can something very simple that they can answer like I love how you do this part.

answer like I love how you do this part. answer like I love how you do this part. You know, let us send you an email on You know, let us send you an email on You know, let us send you an email on everything to expect for your first everything to expect for your first everything to expect for your first visit. enter your email address, hit visit. enter your email address, hit visit. enter your email address, hit submit, and then boom, in their inbox. submit, and then boom, in their inbox. submit, and then boom, in their inbox. It perhaps is either text or it's a PDF It perhaps is either text or it's a PDF It perhaps is either text or it's a PDF about what to expect expect on their about what to expect expect on their about what to expect expect on their first visit. What a great idea there, first visit. What a great idea there, first visit. What a great idea there, right? I love that. So, conversions in right? I love that. So, conversions in right? I love that. So, conversions in this in this kind of case isn't this in this kind of case isn't this in this kind of case isn't necessarily just a click of a button necessarily just a click of a button necessarily just a click of a button like they went to the give button and like they went to the give button and like they went to the give button and gave which is which is great. It's gave which is which is great. It's gave which is which is great. It's action that moves somebody closer action that moves somebody closer action that moves somebody closer towards attending. And I think it's safe towards attending. And I think it's safe towards attending. And I think it's safe to say that well you kind of we zoom to say that well you kind of we zoom to say that well you kind of we zoom back out. Our goal is to reach the one back out. Our goal is to reach the one back out. Our goal is to reach the one who doesn't know Jesus. I mean the 99's who doesn't know Jesus. I mean the 99's who doesn't know Jesus. I mean the 99's important but we want to reach the one important but we want to reach the one important but we want to reach the one and we want to move them towards sitting and we want to move them towards sitting and we want to move them towards sitting into a seat so that they eventually can into a seat so that they eventually can into a seat so that they eventually can say yes to Jesus and start to follow him say yes to Jesus and start to follow him say yes to Jesus and start to follow him and become discipled at your church. and become discipled at your church. and become discipled at your church. Like that's the overarching goal, right? Like that's the overarching goal, right? Like that's the overarching goal, right? Not a not hard that's not hard to Not a not hard that's not hard to Not a not hard that's not hard to understand. So in this process when understand. So in this process when understand. So in this process when they're on your website, we want to they're on your website, we want to they're on your website, we want to create conversions of getting them to create conversions of getting them to create conversions of getting them to their next step in the journey. And so their next step in the journey. And so their next step in the journey. And so it's more than just, you know, more than it's more than just, you know, more than it's more than just, you know, more than just a button. It's actually trying to just a button. It's actually trying to just a button. It's actually trying to move people along. Um, and I think the move people along. Um, and I think the move people along. Um, and I think the other thing is you'd want to you you other thing is you'd want to you you other thing is you'd want to you you kind of said this to zoom back out and kind of said this to zoom back out and kind of said this to zoom back out and let's map this entire journey from of a let's map this entire journey from of a let's map this entire journey from of a visitor from from I I would even you visitor from from I I would even you visitor from from I I would even you know maybe it's even before well it's know maybe it's even before well it's know maybe it's even before well it's probably in a in a in a SEO kind of like probably in a in a in a SEO kind of like probably in a in a in a SEO kind of like found on Google or found in some kind of found on Google or found in some kind of found on Google or found in some kind of large language model, right? An AI

large language model, right? An AI large language model, right? An AI recommends you an AI tool recommends you recommends you an AI tool recommends you recommends you an AI tool recommends you and they may not stop there once they go and they may not stop there once they go and they may not stop there once they go to your website. Maybe they go check out to your website. Maybe they go check out to your website. Maybe they go check out your Google business profile. Maybe they your Google business profile. Maybe they your Google business profile. Maybe they jump over to social media, they're on jump over to social media, they're on jump over to social media, they're on your website. The goal is to move them your website. The goal is to move them your website. The goal is to move them towards getting into a seat and then on towards getting into a seat and then on towards getting into a seat and then on their way, but I think you want to map their way, but I think you want to map their way, but I think you want to map out that entire process. What do you out that entire process. What do you out that entire process. What do you think about that? think about that? think about that? >> Yeah, I I think I think you got to make >> Yeah, I I think I think you got to make >> Yeah, I I think I think you got to make each step simple and clear. You know, each step simple and clear. You know, each step simple and clear. You know, there's a reason that churches develop there's a reason that churches develop there's a reason that churches develop disciplehip pathways and not disciplehip disciplehip pathways and not disciplehip disciplehip pathways and not disciplehip toolboxes. And I'm speaking from toolboxes. And I'm speaking from toolboxes. And I'm speaking from firsthand experience where I led a firsthand experience where I led a firsthand experience where I led a church where we created a disciplehip church where we created a disciplehip church where we created a disciplehip pathway and then we decided to take it pathway and then we decided to take it pathway and then we decided to take it apart, disassemble it and make it a apart, disassemble it and make it a apart, disassemble it and make it a disciples toolbox. So we had, you know, disciples toolbox. So we had, you know, disciples toolbox. So we had, you know, training and programming to help people training and programming to help people training and programming to help people grow in their relationship with Jesus. grow in their relationship with Jesus. grow in their relationship with Jesus. And once we took the pathway apart and And once we took the pathway apart and And once we took the pathway apart and we put it into a toolbox, nobody did we put it into a toolbox, nobody did we put it into a toolbox, nobody did nothing. Uh when it was a pathway, the nothing. Uh when it was a pathway, the nothing. Uh when it was a pathway, the majority of people sort of knew what majority of people sort of knew what majority of people sort of knew what their next step was. We made it clear their next step was. We made it clear their next step was. We made it clear for them. So, we took that toolbox apart for them. So, we took that toolbox apart for them. So, we took that toolbox apart and then we put it back into a pathway and then we put it back into a pathway and then we put it back into a pathway and lo and behold, people started moving and lo and behold, people started moving and lo and behold, people started moving along the pathway again. So, even when along the pathway again. So, even when along the pathway again. So, even when you're thinking about the user you're thinking about the user you're thinking about the user experience and the user journey on your experience and the user journey on your experience and the user journey on your church website, you want to think in church website, you want to think in church website, you want to think in incremental steps. What's the first incremental steps. What's the first incremental steps. What's the first thing that you want them to do? One of thing that you want them to do? One of thing that you want them to do? One of the biggest mistakes that I see on a lot the biggest mistakes that I see on a lot the biggest mistakes that I see on a lot of church websites, homepages, is too of church websites, homepages, is too of church websites, homepages, is too many calls to action. You know, it's many calls to action. You know, it's many calls to action. You know, it's join a group, it's visit us on Sunday, join a group, it's visit us on Sunday, join a group, it's visit us on Sunday, it's watch a service online, it's give, it's watch a service online, it's give, it's watch a service online, it's give, it's sign up to serve in a ministry.

it's sign up to serve in a ministry. it's sign up to serve in a ministry. There's too there are too many too many There's too there are too many too many There's too there are too many too many options and people get paralysis by options and people get paralysis by options and people get paralysis by analysis. It's like going to the analysis. It's like going to the analysis. It's like going to the Cheesecake Factory and getting the the Cheesecake Factory and getting the the Cheesecake Factory and getting the the menu from Cheesecake Factory and you're menu from Cheesecake Factory and you're menu from Cheesecake Factory and you're like, well, I I don't even know what to like, well, I I don't even know what to like, well, I I don't even know what to get. There's too many things in this get. There's too many things in this get. There's too many things in this thing. So simplifying the user journey thing. So simplifying the user journey thing. So simplifying the user journey doesn't mean that you can't have all the doesn't mean that you can't have all the doesn't mean that you can't have all the content on your website that you need to content on your website that you need to content on your website that you need to have on your website, but you want to have on your website, but you want to have on your website, but you want to lead people down a path based on the lead people down a path based on the lead people down a path based on the fact that hey, if our ultimate goal is fact that hey, if our ultimate goal is fact that hey, if our ultimate goal is to get a person onto the church website, to get a person onto the church website, to get a person onto the church website, who's spiritually open, who's not yet who's spiritually open, who's not yet who's spiritually open, who's not yet following Jesus, who is exploring our following Jesus, who is exploring our following Jesus, who is exploring our church for the possibility of trying our church for the possibility of trying our church for the possibility of trying our church so that they can get their big church so that they can get their big church so that they can get their big spiritual questions answered and find spiritual questions answered and find spiritual questions answered and find their way home to God. How do we how do their way home to God. How do we how do their way home to God. How do we how do we design our website and the journey on we design our website and the journey on we design our website and the journey on the website around that person's the website around that person's the website around that person's experience rather than trying to be a experience rather than trying to be a experience rather than trying to be a catch-all for everyone for everything? catch-all for everyone for everything? catch-all for everyone for everything? Um, you know, if the target is everyone, Um, you know, if the target is everyone, Um, you know, if the target is everyone, you probably hit no one, right? And so, you probably hit no one, right? And so, you probably hit no one, right? And so, we want to really make sure that we're we want to really make sure that we're we want to really make sure that we're as as well defined and streamlined uh as as as well defined and streamlined uh as as as well defined and streamlined uh as we can. You know, I think that one of we can. You know, I think that one of we can. You know, I think that one of the reasons conversion is important, you the reasons conversion is important, you the reasons conversion is important, you know, Google tracks it. Uh I just as you know, Google tracks it. Uh I just as you know, Google tracks it. Uh I just as you were saying talking about this, one of were saying talking about this, one of were saying talking about this, one of the things that I thought of is uh the things that I thought of is uh the things that I thought of is uh there's a a large language model called there's a a large language model called there's a a large language model called Perplexity. Uh it's not one that I I Perplexity. Uh it's not one that I I Perplexity. Uh it's not one that I I know a lot of people use. I have it on know a lot of people use. I have it on know a lot of people use. I have it on my phone and I use it quite a bit.

my phone and I use it quite a bit. my phone and I use it quite a bit. >> Perplexity is a competitor to chat GBT >> Perplexity is a competitor to chat GBT >> Perplexity is a competitor to chat GBT and Claude and Grock. and Claude and Grock. and Claude and Grock. >> Um Perplexity uh I read an article, you >> Um Perplexity uh I read an article, you >> Um Perplexity uh I read an article, you know, not too long ago talking about know, not too long ago talking about know, not too long ago talking about sort of what their goal is with sort of what their goal is with sort of what their goal is with engagement of users. And while the engagement of users. And while the engagement of users. And while the church doesn't sell products and church doesn't sell products and church doesn't sell products and services, imagine that you're, you know, services, imagine that you're, you know, services, imagine that you're, you know, imagine that you you sell you you sell imagine that you you sell you you sell imagine that you you sell you you sell Apple watches. I don't know, you sell Apple watches. I don't know, you sell Apple watches. I don't know, you sell Apple watches. That's your that's your Apple watches. That's your that's your Apple watches. That's your that's your business. And somebody's online looking business. And somebody's online looking business. And somebody's online looking to buy a smartwatch of some sort. And to buy a smartwatch of some sort. And to buy a smartwatch of some sort. And what Perplexity boasts itself on is what Perplexity boasts itself on is what Perplexity boasts itself on is actually saying that by the time the actually saying that by the time the actually saying that by the time the user has read through their prompts and user has read through their prompts and user has read through their prompts and everything that we've delivered, they're everything that we've delivered, they're everything that we've delivered, they're going to click to your website and the going to click to your website and the going to click to your website and the conversion rate is going to be higher conversion rate is going to be higher conversion rate is going to be higher than what Google when Google sends than what Google when Google sends than what Google when Google sends people to your website because by the people to your website because by the people to your website because by the time they get to your website, they've time they get to your website, they've time they get to your website, they've already done the research. They've already done the research. They've already done the research. They've already learned everything that they already learned everything that they already learned everything that they need to know. They've already made the need to know. They've already made the need to know. They've already made the decision that they're going to buy. And decision that they're going to buy. And decision that they're going to buy. And so they click from Perplexity onto the so they click from Perplexity onto the so they click from Perplexity onto the business website and they're more likely business website and they're more likely business website and they're more likely to convert aka buy the product. to convert aka buy the product. to convert aka buy the product. >> Yeah. >> Yeah. >> Yeah. >> Um I think that that you know we need to >> Um I think that that you know we need to >> Um I think that that you know we need to build our website with that in mind build our website with that in mind build our website with that in mind thinking that if we build our website thinking that if we build our website thinking that if we build our website and that user journey is very very clear and that user journey is very very clear and that user journey is very very clear when the large language model does send when the large language model does send when the large language model does send someone to our website that there's a someone to our website that there's a someone to our website that there's a higher chance that they're actually higher chance that they're actually higher chance that they're actually going to plan that visit or do that going to plan that visit or do that going to plan that visit or do that thing that we want them to do. And we thing that we want them to do. And we thing that we want them to do. And we need to think about that in advance.

need to think about that in advance. need to think about that in advance. >> Oo, that's that's really good. Yeah, >> Oo, that's that's really good. Yeah, >> Oo, that's that's really good. Yeah, because I think you know there's a thing because I think you know there's a thing because I think you know there's a thing called pogo sticking called pogo sticking called pogo sticking >> in in the Google search world where you >> in in the Google search world where you >> in in the Google search world where you click on something, you're landing on click on something, you're landing on click on something, you're landing on that site, you're like, I don't like it. that site, you're like, I don't like it. that site, you're like, I don't like it. What do you do? You hit the back button. What do you do? You hit the back button. What do you do? You hit the back button. >> You do that over and over and over and >> You do that over and over and over and >> You do that over and over and over and over and over again. over and over again. over and over again. >> That's not the same as engagement on an >> That's not the same as engagement on an >> That's not the same as engagement on an AI platform. I tell you, when Claude AI platform. I tell you, when Claude AI platform. I tell you, when Claude recommending something to me, I'm kind recommending something to me, I'm kind recommending something to me, I'm kind of going, "Yeah, I I I like what you're of going, "Yeah, I I I like what you're of going, "Yeah, I I I like what you're saying here, Claude. I use Claude all saying here, Claude. I use Claude all saying here, Claude. I use Claude all the time, right? So, I've bought things. the time, right? So, I've bought things. the time, right? So, I've bought things. I have fixed things. I have researched I have fixed things. I have researched I have fixed things. I have researched things from Claude and found things from Claude and found things from Claude and found >> pretty true. Like, it's it doesn't >> pretty true. Like, it's it doesn't >> pretty true. Like, it's it doesn't really lead me down a wrong path. really lead me down a wrong path. really lead me down a wrong path. >> Yeah. >> Yeah. >> Yeah. >> And I think that's there's some there's >> And I think that's there's some there's >> And I think that's there's some there's some subliminal things happening in some subliminal things happening in some subliminal things happening in somebody's mind when they go, "Well, I somebody's mind when they go, "Well, I somebody's mind when they go, "Well, I really sort of trust this large language really sort of trust this large language really sort of trust this large language model because it tends to steer me in model because it tends to steer me in model because it tends to steer me in the right direction. If I'm looking for the right direction. If I'm looking for the right direction. If I'm looking for a church and it says I should go to a church and it says I should go to a church and it says I should go to Grace Community Church based on my Grace Community Church based on my Grace Community Church based on my prompts, I'm going to go check them prompts, I'm going to go check them prompts, I'm going to go check them out." Well, you're more likely at least out." Well, you're more likely at least out." Well, you're more likely at least to watch a sermon and go, "Yeah, I think to watch a sermon and go, "Yeah, I think to watch a sermon and go, "Yeah, I think I like these guys. Okay, let's go ahead I like these guys. Okay, let's go ahead I like these guys. Okay, let's go ahead and plan a visit." I mean, that that and plan a visit." I mean, that that and plan a visit." I mean, that that seems seems seems >> I'll give you I'll give you some a >> I'll give you I'll give you some a >> I'll give you I'll give you some a complete non-church example of how I've complete non-church example of how I've complete non-church example of how I've been using AI. So, I'm planning a trip been using AI. So, I'm planning a trip been using AI. So, I'm planning a trip next summer uh to a region in the next summer uh to a region in the next summer uh to a region in the northeast of the United States, and I northeast of the United States, and I northeast of the United States, and I plan to play golf for a few days while plan to play golf for a few days while plan to play golf for a few days while I'm there. And what I did was I pulled I'm there. And what I did was I pulled I'm there. And what I did was I pulled up Google Maps in the area where we're up Google Maps in the area where we're up Google Maps in the area where we're going to be staying and I pulled up all going to be staying and I pulled up all going to be staying and I pulled up all the golf courses in the area. So I used the golf courses in the area. So I used the golf courses in the area. So I used Google Maps to do that. But now I'm Google Maps to do that. But now I'm Google Maps to do that. But now I'm using Perplexity to actually give me a

using Perplexity to actually give me a using Perplexity to actually give me a review and an analysis on, hey, if I'm review and an analysis on, hey, if I'm review and an analysis on, hey, if I'm going to be in this town for a week and going to be in this town for a week and going to be in this town for a week and I'm going to play golf three times, what I'm going to play golf three times, what I'm going to play golf three times, what are the three courses that would are the three courses that would are the three courses that would actually be worth my while playing? And actually be worth my while playing? And actually be worth my while playing? And I want to start with the easiest course I want to start with the easiest course I want to start with the easiest course and f finish with the most challenging, and f finish with the most challenging, and f finish with the most challenging, you know, option. And I want to keep my you know, option. And I want to keep my you know, option. And I want to keep my budget within this amount, right? And budget within this amount, right? And budget within this amount, right? And perplexity is going through the entire perplexity is going through the entire perplexity is going through the entire worldwide web. Well, and and the church worldwide web. Well, and and the church worldwide web. Well, and and the church the the golf course websites and Reddit the the golf course websites and Reddit the the golf course websites and Reddit reviews and Yelp reviews and Google reviews and Yelp reviews and Google reviews and Yelp reviews and Google business profile reviews. And it's business profile reviews. And it's business profile reviews. And it's creating a report for me to help me make creating a report for me to help me make creating a report for me to help me make a decision. And so ultimately by the a decision. And so ultimately by the a decision. And so ultimately by the time I click to the golf courses time I click to the golf courses time I click to the golf courses website, I'm ready to book my tea time. website, I'm ready to book my tea time. website, I'm ready to book my tea time. Like I'm I've already decided these are Like I'm I've already decided these are Like I'm I've already decided these are the three courses that I'm going to the three courses that I'm going to the three courses that I'm going to play. And I'm not even really looking at play. And I'm not even really looking at play. And I'm not even really looking at the the golf course websites. I'm using the the golf course websites. I'm using the the golf course websites. I'm using Perplexity to help me do the heavy Perplexity to help me do the heavy Perplexity to help me do the heavy lifting of deciding what's going to be lifting of deciding what's going to be lifting of deciding what's going to be most appropriate for my experience. And most appropriate for my experience. And most appropriate for my experience. And I think that's the way people are I think that's the way people are I think that's the way people are starting to use the large language starting to use the large language starting to use the large language models more and more often. models more and more often. models more and more often. >> Rewired. >> Rewired. >> Rewired. >> Yeah, completely rewired. Yeah, exactly.

>> Yeah, completely rewired. Yeah, exactly. >> Yeah, completely rewired. Yeah, exactly. It's a different experience. Okay, for It's a different experience. Okay, for It's a different experience. Okay, for the sake of time, let's let's keep the sake of time, let's let's keep the sake of time, let's let's keep moving. I think one of the big questions moving. I think one of the big questions moving. I think one of the big questions that I know that we were asking not too that I know that we were asking not too that I know that we were asking not too long ago and we we've actually started long ago and we we've actually started long ago and we we've actually started to get some answers on this and it's to get some answers on this and it's to get some answers on this and it's addressing I think what is probably the addressing I think what is probably the addressing I think what is probably the biggest blind spot that most churches biggest blind spot that most churches biggest blind spot that most churches probably have is that we have probably have is that we have probably have is that we have conditioned ourselves to depend on conditioned ourselves to depend on conditioned ourselves to depend on Google Analytics as our primary means of Google Analytics as our primary means of Google Analytics as our primary means of measuring what's happening online. Like measuring what's happening online. Like measuring what's happening online. Like we go to Google Analytics and we go okay we go to Google Analytics and we go okay we go to Google Analytics and we go okay we got this is this is what people are we got this is this is what people are we got this is this is what people are searching for. This is how they're searching for. This is how they're searching for. This is how they're finding our website. This is how much finding our website. This is how much finding our website. This is how much time they're spending on our website. time they're spending on our website. time they're spending on our website. These are the pages they're visiting on These are the pages they're visiting on These are the pages they're visiting on our website, but it no longer tells the our website, but it no longer tells the our website, but it no longer tells the whole story. whole story. whole story. >> No. >> No. >> No. >> Why does the scope of work for a new >> Why does the scope of work for a new >> Why does the scope of work for a new website need to include or a re website need to include or a re website need to include or a re reinvisioned website, whether it's a new reinvisioned website, whether it's a new reinvisioned website, whether it's a new website or a reinvisioned website? Why website or a reinvisioned website? Why website or a reinvisioned website? Why does it need why does the scope of work does it need why does the scope of work does it need why does the scope of work need to include some sort of large need to include some sort of large need to include some sort of large language model monitoring? language model monitoring? language model monitoring? >> Yeah, because Google doesn't Google >> Yeah, because Google doesn't Google >> Yeah, because Google doesn't Google [clears throat] won't tell you what the [clears throat] won't tell you what the [clears throat] won't tell you what the questions people are asking, questions people are asking, questions people are asking, >> right? But large language models do. I'm >> right? But large language models do. I'm >> right? But large language models do. I'm in fact we're going to share this in a in fact we're going to share this in a in fact we're going to share this in a little bit, but we offer an AI audit little bit, but we offer an AI audit little bit, but we offer an AI audit that will actually help you understand that will actually help you understand that will actually help you understand the people around your community, what the people around your community, what the people around your community, what questions they're actually asking that questions they're actually asking that questions they're actually asking that relate to you.

relate to you. relate to you. How cool would it be to know here's the How cool would it be to know here's the How cool would it be to know here's the list of questions that people are asking list of questions that people are asking list of questions that people are asking and here's the platforms they're using and here's the platforms they're using and here's the platforms they're using to ask these questions and that you can to ask these questions and that you can to ask these questions and that you can answer those questions and now you will answer those questions and now you will answer those questions and now you will show up in those large language show up in those large language show up in those large language responses as people are asking those responses as people are asking those responses as people are asking those questions. Google Analytics is is fine questions. Google Analytics is is fine questions. Google Analytics is is fine but boy that's like I can't even that's but boy that's like I can't even that's but boy that's like I can't even that's like comparing like comparing like comparing you know pee-wee flag football to the you know pee-wee flag football to the you know pee-wee flag football to the NFL. Like I I can't even I can't even NFL. Like I I can't even I can't even NFL. Like I I can't even I can't even tell you the difference that the gap tell you the difference that the gap tell you the difference that the gap right now of and this is what's really, right now of and this is what's really, right now of and this is what's really, you know, going on with Google. It's a you know, going on with Google. It's a you know, going on with Google. It's a huge gap in terms of what you can learn, huge gap in terms of what you can learn, huge gap in terms of what you can learn, you know, with large language models you know, with large language models you know, with large language models teaching you what you need to know to teaching you what you need to know to teaching you what you need to know to put on your website. Imagine having put on your website. Imagine having put on your website. Imagine having those tools. Well, that's something that those tools. Well, that's something that those tools. Well, that's something that we're trying to solve for the churches we're trying to solve for the churches we're trying to solve for the churches we get to serve because we think we get to serve because we think we get to serve because we think education is the first thing. You got to education is the first thing. You got to education is the first thing. You got to be educated about what's going on here. be educated about what's going on here. be educated about what's going on here. Second is now I can go do something Second is now I can go do something Second is now I can go do something about it. And giving you guys the the about it. And giving you guys the the about it. And giving you guys the the the the tools, the data so that you can the the tools, the data so that you can the the tools, the data so that you can go build your website to reflect what go build your website to reflect what go build your website to reflect what people are asking.

people are asking. people are asking. That just makes all kinds of sense to That just makes all kinds of sense to That just makes all kinds of sense to me. me. me. >> Yeah. It's an interesting thing because >> Yeah. It's an interesting thing because >> Yeah. It's an interesting thing because our our reputation is something that our our reputation is something that our our reputation is something that ought to be super super important for us ought to be super super important for us ought to be super super important for us as churches, right? And so what's as churches, right? And so what's as churches, right? And so what's interesting is that up to this point interesting is that up to this point interesting is that up to this point like Google Analytics tells us nothing like Google Analytics tells us nothing like Google Analytics tells us nothing about the impression that we give to about the impression that we give to about the impression that we give to people when they come to the website. people when they come to the website. people when they come to the website. our Google reviews do. And so we kind of our Google reviews do. And so we kind of our Google reviews do. And so we kind of judge our reputation based on our Google judge our reputation based on our Google judge our reputation based on our Google reviews. But let's face it, most of us reviews. But let's face it, most of us reviews. But let's face it, most of us who have Google reviews, most of the who have Google reviews, most of the who have Google reviews, most of the reviews we have, we have because we ask reviews we have, we have because we ask reviews we have, we have because we ask people who love us, who know us, like people who love us, who know us, like people who love us, who know us, like us, and trust us to write reviews. And us, and trust us to write reviews. And us, and trust us to write reviews. And on the rare occasion that somebody on the rare occasion that somebody on the rare occasion that somebody writes something that we don't like, we writes something that we don't like, we writes something that we don't like, we often try to get it removed, right? often try to get it removed, right? often try to get it removed, right? Because we don't want those negative Because we don't want those negative Because we don't want those negative reviews online. Oftentimes, negative reviews online. Oftentimes, negative reviews online. Oftentimes, negative reviews end up being like super reviews end up being like super reviews end up being like super irrelevant. I got the one church that irrelevant. I got the one church that irrelevant. I got the one church that shares a parking lot with a fitness shares a parking lot with a fitness shares a parking lot with a fitness center next door to their church center next door to their church center next door to their church building and they constantly get building and they constantly get building and they constantly get negative reviews because the church negative reviews because the church negative reviews because the church members by with permission are parking members by with permission are parking members by with permission are parking on Sundays in the fitness cent's parking on Sundays in the fitness cent's parking on Sundays in the fitness cent's parking lot and the people from the p fitness lot and the people from the p fitness lot and the people from the p fitness center are writing negative reviews center are writing negative reviews center are writing negative reviews about the church because the people use about the church because the people use about the church because the people use the parking lot, right? It's not really the parking lot, right? It's not really the parking lot, right? It's not really an adequate review of the church. But an adequate review of the church. But an adequate review of the church. But what these tools that we're looking at what these tools that we're looking at what these tools that we're looking at can do is they can actually tell you can do is they can actually tell you can do is they can actually tell you what the emotions are and the what the emotions are and the what the emotions are and the perceptions are of chat GPT and Gemini.

perceptions are of chat GPT and Gemini. perceptions are of chat GPT and Gemini. Like when people are asking questions, Like when people are asking questions, Like when people are asking questions, what's the general temperature that what's the general temperature that what's the general temperature that people have towards your church and its people have towards your church and its people have towards your church and its reputation? And then we can be a little reputation? And then we can be a little reputation? And then we can be a little bit more proactive with the content that bit more proactive with the content that bit more proactive with the content that we are creating and the way that we're we are creating and the way that we're we are creating and the way that we're managing our online reputation through managing our online reputation through managing our online reputation through our website, through our optimization to our website, through our optimization to our website, through our optimization to make sure that our our reputation is make sure that our our reputation is make sure that our our reputation is consistent with what we're trying to consistent with what we're trying to consistent with what we're trying to communicate internally and externally. communicate internally and externally. communicate internally and externally. >> Yeah. Yeah. 100%. Yep. >> Yeah. Yeah. 100%. Yep. >> Yeah. Yeah. 100%. Yep. >> Okay, let's move on to the next one. I'm >> Okay, let's move on to the next one. I'm >> Okay, let's move on to the next one. I'm watching the clock here and we've been watching the clock here and we've been watching the clock here and we've been going for a while. We got two more going for a while. We got two more going for a while. We got two more topics. Two more points. Okay. All topics. Two more points. Okay. All topics. Two more points. Okay. All right. The fifth the fifth element. Not right. The fifth the fifth element. Not right. The fifth the fifth element. Not to riff on the movie there. The fifth to riff on the movie there. The fifth to riff on the movie there. The fifth element. Um uh let's get we're going to element. Um uh let's get we're going to element. Um uh let's get we're going to get a little bit technical. Um get a little bit technical. Um get a little bit technical. Um >> schema markup and structured data >> schema markup and structured data >> schema markup and structured data implementation is nothing new. It's implementation is nothing new. It's implementation is nothing new. It's always existed in the SEO world, but I always existed in the SEO world, but I always existed in the SEO world, but I think it's become way more critical in think it's become way more critical in think it's become way more critical in the AI world. Can you talk a little bit the AI world. Can you talk a little bit the AI world. Can you talk a little bit about why schema is so important in a about why schema is so important in a about why schema is so important in a scope of work for a new website? scope of work for a new website? scope of work for a new website? >> Yeah. Yeah. Yeah. So schema, you guys >> Yeah. Yeah. Yeah. So schema, you guys >> Yeah. Yeah. Yeah. So schema, you guys can look this up as schema markup. It's can look this up as schema markup. It's can look this up as schema markup. It's basically the code um added behind the basically the code um added behind the basically the code um added behind the scenes of your website. You right click scenes of your website. You right click scenes of your website. You right click to look at the source code. You could to look at the source code. You could to look at the source code. You could search schema and there you go. You want search schema and there you go. You want search schema and there you go. You want to have proper schema. Schema is to have proper schema. Schema is to have proper schema. Schema is basically answering the question, right?

basically answering the question, right? basically answering the question, right? Uh if you don't label things in a Uh if you don't label things in a Uh if you don't label things in a certain manner in your schema, you're certain manner in your schema, you're certain manner in your schema, you're going to force these large language going to force these large language going to force these large language models to go find somewhere else to find models to go find somewhere else to find models to go find somewhere else to find this information like Reddit. We've just this information like Reddit. We've just this information like Reddit. We've just said, you know, that that's a huge said, you know, that that's a huge said, you know, that that's a huge warning warning warning. You do not want warning warning warning. You do not want warning warning warning. You do not want these large language models given these large language models given these large language models given misinformation. Okay. So, your schema misinformation. Okay. So, your schema misinformation. Okay. So, your schema markup is the is that information that markup is the is that information that markup is the is that information that answers those questions. And so, if answers those questions. And so, if answers those questions. And so, if you've got uh really bad schema, and I you've got uh really bad schema, and I you've got uh really bad schema, and I I'll tell you this is telling. You want I'll tell you this is telling. You want I'll tell you this is telling. You want to schedule a call with Bart and I do to schedule a call with Bart and I do to schedule a call with Bart and I do it. We'll walk you through and show you it. We'll walk you through and show you it. We'll walk you through and show you how. But I'll I'll pull up the church how. But I'll I'll pull up the church how. But I'll I'll pull up the church website. I'll rightclick, look at the website. I'll rightclick, look at the website. I'll rightclick, look at the source code, pull up the schema. It's source code, pull up the schema. It's source code, pull up the schema. It's like nothing. And that is no good, like nothing. And that is no good, like nothing. And that is no good, right? But you can answer the questions right? But you can answer the questions right? But you can answer the questions that people are asking. What is it y'all that people are asking. What is it y'all that people are asking. What is it y'all believe? Where are you located? What do believe? Where are you located? What do believe? Where are you located? What do you have to offer me and my family? you have to offer me and my family? you have to offer me and my family? What's the benefits of why I should come What's the benefits of why I should come What's the benefits of why I should come to your church? Right? All those things to your church? Right? All those things to your church? Right? All those things that people are asking put can be put that people are asking put can be put that people are asking put can be put into the schema. You got to think into the schema. You got to think into the schema. You got to think through this. This is so so important.

through this. This is so so important. through this. This is so so important. And I'll tell you, if you can't if it's And I'll tell you, if you can't if it's And I'll tell you, if you can't if it's not if it's not built right uh in the not if it's not built right uh in the not if it's not built right uh in the schema on your website, you are leaving schema on your website, you are leaving schema on your website, you are leaving it up to that AI to go find it it up to that AI to go find it it up to that AI to go find it somewhere. And we don't want somewhere. And we don't want somewhere. And we don't want misinformation. So your scope of work misinformation. So your scope of work misinformation. So your scope of work when you think about a brand new website when you think about a brand new website when you think about a brand new website really needs to include this idea of really needs to include this idea of really needs to include this idea of schema markup and it's got to be it's so schema markup and it's got to be it's so schema markup and it's got to be it's so critical. It's got to be part of the critical. It's got to be part of the critical. It's got to be part of the conversation. And that's again that's conversation. And that's again that's conversation. And that's again that's that that swing, you know, that swing that that swing, you know, that swing that that swing, you know, that swing that pendulum uh just right to make sure that pendulum uh just right to make sure that pendulum uh just right to make sure that you have good, healthy, helpful that you have good, healthy, helpful that you have good, healthy, helpful information for what people are asking information for what people are asking information for what people are asking in a prompt. You want to answer that in a prompt. You want to answer that in a prompt. You want to answer that question. Uh you can't avoid it. If you question. Uh you can't avoid it. If you question. Uh you can't avoid it. If you if you do, you're going to be in if you do, you're going to be in if you do, you're going to be in trouble. But that those that's a little trouble. But that those that's a little trouble. But that those that's a little bit of a schema. There's there's bit of a schema. There's there's bit of a schema. There's there's definitely more to that, but we don't definitely more to that, but we don't definitely more to that, but we don't have time to go. have time to go. have time to go. >> Uh I I've used this analogy. I don't >> Uh I I've used this analogy. I don't >> Uh I I've used this analogy. I don't know if it's a good one or not. you can know if it's a good one or not. you can know if it's a good one or not. you can tell me if you think it's a good one. tell me if you think it's a good one. tell me if you think it's a good one. Um, you know, I I built a home a few Um, you know, I I built a home a few Um, you know, I I built a home a few years ago. I'm living in the home that I years ago. I'm living in the home that I years ago. I'm living in the home that I built and when I look around my home, I built and when I look around my home, I built and when I look around my home, I see I see walls. The walls are made of see I see walls. The walls are made of see I see walls. The walls are made of drywall. They're painted and they have drywall. They're painted and they have drywall. They're painted and they have things hanging on them. Um, the what we things hanging on them. Um, the what we things hanging on them. Um, the what we see when you we come to your church see when you we come to your church see when you we come to your church website, the pages, the images, the website, the pages, the images, the website, the pages, the images, the content, the copy. Uh, that's like content, the copy. Uh, that's like content, the copy. Uh, that's like looking at the drywall. The schema is looking at the drywall. The schema is looking at the drywall. The schema is like the framing and the studs that hold like the framing and the studs that hold like the framing and the studs that hold the drywall up. And if you don't have the drywall up. And if you don't have the drywall up. And if you don't have studs to nail the drywall to, then you studs to nail the drywall to, then you studs to nail the drywall to, then you don't have the structure that you need don't have the structure that you need don't have the structure that you need that that that that holds it all

that that that that holds it all that that that that holds it all together. And the reality is, this is together. And the reality is, this is together. And the reality is, this is the way I try to explain this is that the way I try to explain this is that the way I try to explain this is that the large language models, they're the large language models, they're the large language models, they're reading schema first. They're looking reading schema first. They're looking reading schema first. They're looking for schema first and then they'll read for schema first and then they'll read for schema first and then they'll read the copy that's on your pages. If they the copy that's on your pages. If they the copy that's on your pages. If they read the copy that's on your pages, read the copy that's on your pages, read the copy that's on your pages, they're having to interpret it. And they're having to interpret it. And they're having to interpret it. And these are machines, right? These are these are machines, right? These are these are machines, right? These are machines trying to learn what you mean machines trying to learn what you mean machines trying to learn what you mean when you say this. Whereas the schema is when you say this. Whereas the schema is when you say this. Whereas the schema is written in a way when it's really well written in a way when it's really well written in a way when it's really well put together, it makes it crystal clear put together, it makes it crystal clear put together, it makes it crystal clear to the large language models what the to the large language models what the to the large language models what the answers are to the questions that you're answers are to the questions that you're answers are to the questions that you're trying to to answer on those specific trying to to answer on those specific trying to to answer on those specific pages and not leaving it up to any pages and not leaving it up to any pages and not leaving it up to any interpretation. So it is a really a interpretation. So it is a really a interpretation. So it is a really a really important thing. Most churches, really important thing. Most churches, really important thing. Most churches, if if they've done any of their SEO if if they've done any of their SEO if if they've done any of their SEO homework over the course of the last homework over the course of the last homework over the course of the last five or six years, they might have local five or six years, they might have local five or six years, they might have local schema on the homepage of the website schema on the homepage of the website schema on the homepage of the website that kind of defines the address, the that kind of defines the address, the that kind of defines the address, the phone number, the name of the church, phone number, the name of the church, phone number, the name of the church, the service times, and the GPS the service times, and the GPS the service times, and the GPS coordinates. Like that might be the the coordinates. Like that might be the the coordinates. Like that might be the the max that you have in schema, but there's max that you have in schema, but there's max that you have in schema, but there's so much more that you can do with schema so much more that you can do with schema so much more that you can do with schema uh to make your church website AI ready.

uh to make your church website AI ready. uh to make your church website AI ready. Okay, last point that we're going to Okay, last point that we're going to Okay, last point that we're going to discuss today. Okay. discuss today. Okay. discuss today. Okay. >> Um, >> Um, >> Um, we talk about the long game here. Okay. we talk about the long game here. Okay. we talk about the long game here. Okay. In 2026, let's say you you you build a In 2026, let's say you you you build a In 2026, let's say you you you build a new website and then 2027 comes around new website and then 2027 comes around new website and then 2027 comes around and all of a sudden, well, AI is going and all of a sudden, well, AI is going and all of a sudden, well, AI is going to be different in 2027 [laughter] to be different in 2027 [laughter] to be different in 2027 [laughter] than it will be in 2026. than it will be in 2026. than it will be in 2026. How should the scope of work for a How should the scope of work for a How should the scope of work for a website that I might build in this website that I might build in this website that I might build in this calendar year? How might it how how calendar year? How might it how how calendar year? How might it how how might I want that scope of work to might I want that scope of work to might I want that scope of work to incorporate the flexibility or the incorporate the flexibility or the incorporate the flexibility or the things that are necessary for future things that are necessary for future things that are necessary for future changes that we see in AI and these changes that we see in AI and these changes that we see in AI and these large language model tools? large language model tools? large language model tools? >> Well, that's a great question. I'll tell >> Well, that's a great question. I'll tell >> Well, that's a great question. I'll tell you guys, you guys, you guys, we build a lot of church websites. And we build a lot of church websites. And we build a lot of church websites. And so, I'm I'm positioning every every so, I'm I'm positioning every every so, I'm I'm positioning every every website we build with the one over the website we build with the one over the website we build with the one over the 99, right? And and so aesthetically, 99, right? And and so aesthetically, 99, right? And and so aesthetically, it's got to be a great looking website. it's got to be a great looking website. it's got to be a great looking website. It's got to look clean or let's say the It's got to look clean or let's say the It's got to look clean or let's say the church is more modern. It's got to have church is more modern. It's got to have church is more modern. It's got to have that modern look or whatever it is they that modern look or whatever it is they that modern look or whatever it is they like. You know, they it needs to be well like. You know, they it needs to be well like. You know, they it needs to be well branded. I want that consistency, that branded. I want that consistency, that branded. I want that consistency, that cohesiveness of when you check us out cohesiveness of when you check us out cohesiveness of when you check us out online, social media, Google business online, social media, Google business online, social media, Google business profile or website, and then you walk profile or website, and then you walk profile or website, and then you walk through the doors of our church. We want through the doors of our church. We want through the doors of our church. We want that cohesive brand built in. Right?

that cohesive brand built in. Right? that cohesive brand built in. Right? Y'all know what I'm talking about. You Y'all know what I'm talking about. You Y'all know what I'm talking about. You want to have a great designed well want to have a great designed well want to have a great designed well communicated website. But I'll tell you communicated website. But I'll tell you communicated website. But I'll tell you what platform you build that on what platform you build that on what platform you build that on absolutely matters. There's a lot of absolutely matters. There's a lot of absolutely matters. There's a lot of great platforms out there. I won't say great platforms out there. I won't say great platforms out there. I won't say any names, but a lot of you guys have any names, but a lot of you guys have any names, but a lot of you guys have used these, I call them sort of used these, I call them sort of used these, I call them sort of third-party platforms that you can build third-party platforms that you can build third-party platforms that you can build a website on. Um, and it looks good. a website on. Um, and it looks good. a website on. Um, and it looks good. It's easy to use and all that kind of It's easy to use and all that kind of It's easy to use and all that kind of stuff. I want to caution you because and stuff. I want to caution you because and stuff. I want to caution you because and and I I want to caution you because I and I I want to caution you because I and I I want to caution you because I what we just talked about this last 40 what we just talked about this last 40 what we just talked about this last 40 41 minutes and 20 seconds 41 minutes and 20 seconds 41 minutes and 20 seconds is all about where things are going. The is all about where things are going. The is all about where things are going. The trains left the building guys. It's not trains left the building guys. It's not trains left the building guys. It's not like you know and I think in about 3 or like you know and I think in about 3 or like you know and I think in about 3 or 4 years this is already happening. It's 4 years this is already happening. It's 4 years this is already happening. It's already happening and it's not getting already happening and it's not getting already happening and it's not getting it's not slowing down. Why that matters it's not slowing down. Why that matters it's not slowing down. Why that matters is this. If you choose a platform that's is this. If you choose a platform that's is this. If you choose a platform that's closed sourced that doesn't have schema closed sourced that doesn't have schema closed sourced that doesn't have schema markup in mind or doesn't doesn't play markup in mind or doesn't doesn't play markup in mind or doesn't doesn't play well or talk to these large language well or talk to these large language well or talk to these large language models, you're in trouble. I want to models, you're in trouble. I want to models, you're in trouble. I want to highly recommend you think about going highly recommend you think about going highly recommend you think about going somewhere else an open kind of an open somewhere else an open kind of an open somewhere else an open kind of an open model. So do yourself a favor. Go to model. So do yourself a favor. Go to model. So do yourself a favor. Go to your large language model of choice. go your large language model of choice. go your large language model of choice. go to chatgpt and ask it does this and then to chatgpt and ask it does this and then to chatgpt and ask it does this and then insert your platform that you're using insert your platform that you're using insert your platform that you're using your website on does this platform your website on does this platform your website on does this platform work well with AI search in mind work well with AI search in mind work well with AI search in mind basically you're asking AI tell me if

basically you're asking AI tell me if basically you're asking AI tell me if the platform I've chosen to build my the platform I've chosen to build my the platform I've chosen to build my word my church website on is going to be word my church website on is going to be word my church website on is going to be good for us in the future or not and good for us in the future or not and good for us in the future or not and I'll just say it right now I know I'll just say it right now I know I'll just say it right now I know WordPress is WordPress is open source WordPress is WordPress is open source WordPress is WordPress is open source that's why we chose to build all of them that's why we chose to build all of them that's why we chose to build all of them on WordPress People say, "I like on WordPress People say, "I like on WordPress People say, "I like WordPress." Because, well, it all WordPress." Because, well, it all WordPress." Because, well, it all depends on the theme you chose. depends on the theme you chose. depends on the theme you chose. WordPress is safe, secure, is open- WordPress is safe, secure, is open- WordPress is safe, secure, is open- source. It speaks incredibly well to source. It speaks incredibly well to source. It speaks incredibly well to both SEO search, you know, Google search both SEO search, you know, Google search both SEO search, you know, Google search and AI search. So, just do yourself a and AI search. So, just do yourself a and AI search. So, just do yourself a favor and use Claude or ChatgPT to find favor and use Claude or ChatgPT to find favor and use Claude or ChatgPT to find out if the platform you're actually out if the platform you're actually out if the platform you're actually using is something you should be using using is something you should be using using is something you should be using in the future. Do yourself a favor and in the future. Do yourself a favor and in the future. Do yourself a favor and and do that. And I'll tell you, if and do that. And I'll tell you, if and do that. And I'll tell you, if you're building your website, you know, you're building your website, you know, you're building your website, you know, like a few years ago, or you're thinking like a few years ago, or you're thinking like a few years ago, or you're thinking about building your website now, I'm about building your website now, I'm about building your website now, I'm telling you, this thing is evolving. You telling you, this thing is evolving. You telling you, this thing is evolving. You want to build your website on a platform want to build your website on a platform want to build your website on a platform that's going to allow you to add in and that's going to allow you to add in and that's going to allow you to add in and evolve with these amazing tools that are evolve with these amazing tools that are evolve with these amazing tools that are coming out that are going to help you coming out that are going to help you coming out that are going to help you be. So, I I'll I'll say this isn't in be. So, I I'll I'll say this isn't in be. So, I I'll I'll say this isn't in the script, I don't think, but just go the script, I don't think, but just go the script, I don't think, but just go ahead and start to search for agentic ahead and start to search for agentic ahead and start to search for agentic websites. What is an agentic website?

websites. What is an agentic website? websites. What is an agentic website? We'll get in that in another episode, We'll get in that in another episode, We'll get in that in another episode, but I'm telling you, that's where it's but I'm telling you, that's where it's but I'm telling you, that's where it's all going. And it's just a matter of all going. And it's just a matter of all going. And it's just a matter of time. We were just having this time. We were just having this time. We were just having this conversation with our leadership team conversation with our leadership team conversation with our leadership team earlier today. Is it a year from now? earlier today. Is it a year from now? earlier today. Is it a year from now? Here it is, December 16th of 2025. Is it Here it is, December 16th of 2025. Is it Here it is, December 16th of 2025. Is it a year from now? Two years from, three a year from now? Two years from, three a year from now? Two years from, three years, I don't know. I don't have that. years, I don't know. I don't have that. years, I don't know. I don't have that. I don't I don't know the future. God I don't I don't know the future. God I don't I don't know the future. God does. But I I I know it's I know it's does. But I I I know it's I know it's does. But I I I know it's I know it's it's on its way. And it's on its way a it's on its way. And it's on its way a it's on its way. And it's on its way a lot faster than anything else in in in lot faster than anything else in in in lot faster than anything else in in in the history of of technology that's the history of of technology that's the history of of technology that's evolving. evolving. evolving. >> Yeah. Well, uh, if you're listening to >> Yeah. Well, uh, if you're listening to >> Yeah. Well, uh, if you're listening to this podcast episode, it's going to be this podcast episode, it's going to be this podcast episode, it's going to be on January 9th or later. So, I'm on January 9th or later. So, I'm on January 9th or later. So, I'm speaking into the future [laughter] speaking into the future [laughter] speaking into the future [laughter] because we're recording this on December because we're recording this on December because we're recording this on December 16th, 2025, but this episode will be 16th, 2025, but this episode will be 16th, 2025, but this episode will be released uh in the in the at the end of released uh in the in the at the end of released uh in the in the at the end of the second week of January. Um, I I'll the second week of January. Um, I I'll the second week of January. Um, I I'll just add this, Jason, and again, I'm not just add this, Jason, and again, I'm not just add this, Jason, and again, I'm not going to name names, but I I will say going to name names, but I I will say going to name names, but I I will say this. There are a handful of really this. There are a handful of really this. There are a handful of really good, easy to use website platforms that good, easy to use website platforms that good, easy to use website platforms that are designed specifically for churches are designed specifically for churches are designed specifically for churches to use. And I just want to create some to use. And I just want to create some to use. And I just want to create some perspective here that AI is changing so perspective here that AI is changing so perspective here that AI is changing so quickly, so rapidly that the technology quickly, so rapidly that the technology quickly, so rapidly that the technology that powers websites needs to also be that powers websites needs to also be that powers websites needs to also be evolving and and progressing pretty evolving and and progressing pretty evolving and and progressing pretty aggressively. Mhm.

aggressively. Mhm. aggressively. Mhm. >> And if you just think about it this way, >> And if you just think about it this way, >> And if you just think about it this way, uh if you're using or considering a uh if you're using or considering a uh if you're using or considering a platform that is used exclusively or platform that is used exclusively or platform that is used exclusively or primarily by churches, primarily by churches, primarily by churches, the market share for those platforms is the market share for those platforms is the market share for those platforms is going to be very very small when it going to be very very small when it going to be very very small when it comes to all websites. Which means from comes to all websites. Which means from comes to all websites. Which means from a revenue standpoint, okay, maybe you a revenue standpoint, okay, maybe you a revenue standpoint, okay, maybe you even chosen it because it's not an even chosen it because it's not an even chosen it because it's not an expensive platform. the companies that expensive platform. the companies that expensive platform. the companies that run these website platforms run these website platforms run these website platforms are simply not going to have the ability are simply not going to have the ability are simply not going to have the ability to invest in the infrastructure and the to invest in the infrastructure and the to invest in the infrastructure and the development of their website platforms development of their website platforms development of their website platforms to keep up with AI. Whereas when you're to keep up with AI. Whereas when you're to keep up with AI. Whereas when you're using open-source like an open source using open-source like an open source using open-source like an open source like WordPress or a closed source like like WordPress or a closed source like like WordPress or a closed source like Squarespace that has millions of Squarespace that has millions of Squarespace that has millions of websites built on Squarespace, those websites built on Squarespace, those websites built on Squarespace, those would be my top two choices generally would be my top two choices generally would be my top two choices generally speaking most of the time because speaking most of the time because speaking most of the time because WordPress is open source. So, it's not WordPress is open source. So, it's not WordPress is open source. So, it's not going to get left behind. Squarespace is going to get left behind. Squarespace is going to get left behind. Squarespace is probably the second biggest contender probably the second biggest contender probably the second biggest contender behind them. They're they're not going behind them. They're they're not going behind them. They're they're not going to get left behind. And there are a few to get left behind. And there are a few to get left behind. And there are a few other players that are that are in other players that are that are in other players that are that are in there. Um, you just got to be future there. Um, you just got to be future there. Um, you just got to be future thinking because we used to build thinking because we used to build thinking because we used to build websites and we would live in those websites and we would live in those websites and we would live in those websites. In fact, you might be websites. In fact, you might be websites. In fact, you might be listening to this episode and you're listening to this episode and you're listening to this episode and you're like 5 years, 6 years, seven years, like 5 years, 6 years, seven years, like 5 years, 6 years, seven years, eight years into your your current eight years into your your current eight years into your your current website. You're not going to be able to website. You're not going to be able to website. You're not going to be able to do that anymore in the future. and and do that anymore in the future. and and do that anymore in the future. and and that's going if if you do plan to do that's going if if you do plan to do that's going if if you do plan to do that in the future, you will find that in the future, you will find that in the future, you will find yourself constantly behind the behind yourself constantly behind the behind yourself constantly behind the behind the eightball when it comes to the the eightball when it comes to the the eightball when it comes to the advancements in technology because advancements in technology because advancements in technology because things are advancing so very very things are advancing so very very things are advancing so very very quickly. So keep that in mind as you are

quickly. So keep that in mind as you are quickly. So keep that in mind as you are considering what platform you're going considering what platform you're going considering what platform you're going to build the website on. Um we're going to build the website on. Um we're going to build the website on. Um we're going to wrap this up now Jason. Um, you know, to wrap this up now Jason. Um, you know, to wrap this up now Jason. Um, you know, these six elements, I don't have time to these six elements, I don't have time to these six elements, I don't have time to recap them all, but I'll make sure that recap them all, but I'll make sure that recap them all, but I'll make sure that they're in the show notes and and you they're in the show notes and and you they're in the show notes and and you can go to our website, can go to our website, can go to our website, amitionalmarketing.com, click the amitionalmarketing.com, click the amitionalmarketing.com, click the podcast uh link there, and we'll have podcast uh link there, and we'll have podcast uh link there, and we'll have all all this we'll have the the all all this we'll have the the all all this we'll have the the transcript as well as uh the show notes transcript as well as uh the show notes transcript as well as uh the show notes for this episode so that you can kind of for this episode so that you can kind of for this episode so that you can kind of go back through it if you need to go go back through it if you need to go go back through it if you need to go back through it. Um, you know, the back through it. Um, you know, the back through it. Um, you know, the reality, all the things that we're reality, all the things that we're reality, all the things that we're talking about now, like it it could talking about now, like it it could talking about now, like it it could literally literally change by Easter literally literally change by Easter literally literally change by Easter this year. I I hope not. I hope that this year. I I hope not. I hope that this year. I I hope not. I hope that it's just getting better. Um, but the it's just getting better. Um, but the it's just getting better. Um, but the things that we talked about in this things that we talked about in this things that we talked about in this podcast episode, these are not nice to podcast episode, these are not nice to podcast episode, these are not nice to haves in your new scope of work in your haves in your new scope of work in your haves in your new scope of work in your website. These are the foundation of website. These are the foundation of website. These are the foundation of what the new 21st century website is what the new 21st century website is what the new 21st century website is going to require in order to be going to require in order to be going to require in order to be functional in an AI powered internet. functional in an AI powered internet. functional in an AI powered internet. That's my parting shot. Jason, how do That's my parting shot. Jason, how do That's my parting shot. Jason, how do you want to leave our audience today? you want to leave our audience today? you want to leave our audience today? >> Yeah, as you're watching this uh this >> Yeah, as you're watching this uh this >> Yeah, as you're watching this uh this episode, there's a lot of learning episode, there's a lot of learning episode, there's a lot of learning that's going on here. We love to teach, that's going on here. We love to teach, that's going on here. We love to teach, but here's a great takeaway. You know, but here's a great takeaway. You know, but here's a great takeaway. You know, you you may not be planning a new you you may not be planning a new you you may not be planning a new website in 2026 or 2027, but you need to website in 2026 or 2027, but you need to website in 2026 or 2027, but you need to be thinking about where you fall when it be thinking about where you fall when it be thinking about where you fall when it comes to AI. That's why we we are comes to AI. That's why we we are comes to AI. That's why we we are offering an AI readiness audit offering an AI readiness audit offering an AI readiness audit specifically built for churches that specifically built for churches that specifically built for churches that allows you to see clearly how your allows you to see clearly how your allows you to see clearly how your website, your domain is positioned in website, your domain is positioned in website, your domain is positioned in these large language models. And it's

these large language models. And it's these large language models. And it's it's a it allows you to it has a lot of it's a it allows you to it has a lot of it's a it allows you to it has a lot of of tools added to it, a lot of reports of tools added to it, a lot of reports of tools added to it, a lot of reports added to it. We do the research for you. added to it. We do the research for you. added to it. We do the research for you. Um we specifically built this tool and Um we specifically built this tool and Um we specifically built this tool and partnered with another company to build partnered with another company to build partnered with another company to build a tool to actually walk you through. So a tool to actually walk you through. So a tool to actually walk you through. So if you're interested in having that AI if you're interested in having that AI if you're interested in having that AI readiness audit done, you just got to go readiness audit done, you just got to go readiness audit done, you just got to go to michelmarketing.com to michelmarketing.com to michelmarketing.com um or connect with Bart or myself. We'd um or connect with Bart or myself. We'd um or connect with Bart or myself. We'd love to explain that to you. Every love to explain that to you. Every love to explain that to you. Every church church church Every church needs to take the take on Every church needs to take the take on Every church needs to take the take on this o opportunity. Uh again, it doesn't this o opportunity. Uh again, it doesn't this o opportunity. Uh again, it doesn't matter if you just built your website or matter if you just built your website or matter if you just built your website or you build your website in the future. you build your website in the future. you build your website in the future. Adding content to your website is key Adding content to your website is key Adding content to your website is key and every week you keep creating new and and every week you keep creating new and and every week you keep creating new and new content, more and more of it, right? new content, more and more of it, right? new content, more and more of it, right? And so having an AI readiness audit to And so having an AI readiness audit to And so having an AI readiness audit to let you know where you stand let you know where you stand let you know where you stand is is what you need to be uh educating is is what you need to be uh educating is is what you need to be uh educating yourself about. And so just reach out. yourself about. And so just reach out. yourself about. And so just reach out. But that's my partying take is go ahead But that's my partying take is go ahead But that's my partying take is go ahead and and jump on on that opportunity. Go and and jump on on that opportunity. Go and and jump on on that opportunity. Go to missionmarketarking.com, reach out to to missionmarketarking.com, reach out to to missionmarketarking.com, reach out to Barb, myself, we'll talk to you about Barb, myself, we'll talk to you about Barb, myself, we'll talk to you about that and um it's been fun to to do this that and um it's been fun to to do this that and um it's been fun to to do this for churches and and they you know they for churches and and they you know they for churches and and they you know they get a sense of where they are. Now get a sense of where they are. Now get a sense of where they are. Now you've got a a roadmap for the future.

you've got a a roadmap for the future. you've got a a roadmap for the future. What you you see the gaps that that you What you you see the gaps that that you What you you see the gaps that that you have. have. have. >> Yeah, that audit we we've tried to make >> Yeah, that audit we we've tried to make >> Yeah, that audit we we've tried to make it as affordable as possible so almost it as affordable as possible so almost it as affordable as possible so almost any church can do it. uh it creates both any church can do it. uh it creates both any church can do it. uh it creates both the audit for you as well as sort of a the audit for you as well as sort of a the audit for you as well as sort of a roadmap, a punch list of things that you roadmap, a punch list of things that you roadmap, a punch list of things that you can be working on. Uh and we'll have can be working on. Uh and we'll have can be working on. Uh and we'll have somebody on our team go through that somebody on our team go through that somebody on our team go through that audit with you to make sure that you audit with you to make sure that you audit with you to make sure that you know how to interpret what you see know how to interpret what you see know how to interpret what you see there. So yeah, make sure you take there. So yeah, make sure you take there. So yeah, make sure you take advantage of that. Go to advantage of that. Go to advantage of that. Go to missionarketing.com and you can schedule missionarketing.com and you can schedule missionarketing.com and you can schedule an appointment with Jason or somebody an appointment with Jason or somebody an appointment with Jason or somebody else on our team and we'll uh get that else on our team and we'll uh get that else on our team and we'll uh get that taken care of for you. All right, this taken care of for you. All right, this taken care of for you. All right, this may be one of the longest podcast may be one of the longest podcast may be one of the longest podcast episodes that you and I have ever episodes that you and I have ever episodes that you and I have ever recorded, especially just the two of us. recorded, especially just the two of us. recorded, especially just the two of us. We've had some long interviews, but this We've had some long interviews, but this We've had some long interviews, but this this this was a good one, I think. very this this was a good one, I think. very this this was a good one, I think. very necessary, very helpful. The 176th necessary, very helpful. The 176th necessary, very helpful. The 176th episode of the podcast, Jason, I'm episode of the podcast, Jason, I'm episode of the podcast, Jason, I'm guaranteeing that in 2026, we will cross guaranteeing that in 2026, we will cross guaranteeing that in 2026, we will cross the 200 mark. We we we didn't do great the 200 mark. We we we didn't do great the 200 mark. We we we didn't do great in 2025, but we're we're going to line in 2025, but we're we're going to line in 2025, but we're we're going to line ourselves up and we're going to pushing ourselves up and we're going to pushing ourselves up and we're going to pushing out content for you that we hope is out content for you that we hope is out content for you that we hope is helpful for you. If you did find this helpful for you. If you did find this helpful for you. If you did find this podcast episode helpful, podcast episode helpful, podcast episode helpful, >> please make sure that you subscribe >> please make sure that you subscribe >> please make sure that you subscribe wherever you listen to your podcasts, uh wherever you listen to your podcasts, uh wherever you listen to your podcasts, uh whether that's a a Spotify or uh Apple whether that's a a Spotify or uh Apple whether that's a a Spotify or uh Apple podcast or somewhere else. And if you're podcast or somewhere else. And if you're podcast or somewhere else. And if you're watching on our YouTube channel, make watching on our YouTube channel, make watching on our YouTube channel, make sure that you subscribe to our YouTube sure that you subscribe to our YouTube sure that you subscribe to our YouTube channel. We really appreciate that. Hope channel. We really appreciate that. Hope channel. We really appreciate that. Hope you're all having a great [music] start you're all having a great [music] start you're all having a great [music] start to your 2026 and we'll see you next to your 2026 and we'll see you next to your 2026 and we'll see you next time.