Lead Generation for Churches | Chris Martin, Jason Hamrock & Bart Blair

if you're listening to this in your if you're listening to this in your pastor or you have some idea of like how pastor or you have some idea of like how pastor or you have some idea of like how the sermons land in your congregation uh the sermons land in your congregation uh the sermons land in your congregation uh your best ideas are going to be revolve your best ideas are going to be revolve your best ideas are going to be revolve around the things you get the most around the things you get the most around the things you get the most emails about or the stuff that people emails about or the stuff that people emails about or the stuff that people come up to you about afterward because come up to you about afterward because come up to you about afterward because the needs of your community likely are the needs of your community likely are the needs of your community likely are reflected by the things that really hit reflected by the things that really hit reflected by the things that really hit home in the church so if you find a home in the church so if you find a home in the church so if you find a particular topic is like really particular topic is like really particular topic is like really really popular or like really resounds really popular or like really resounds really popular or like really resounds with your church community you could i with your church community you could i with your church community you could i would say create content on that because would say create content on that because would say create content on that because that's going to vary context of content that's going to vary context of content that's going to vary context of content like we can throw out ideas all day and like we can throw out ideas all day and like we can throw out ideas all day and they may not apply to whoever's they may not apply to whoever's they may not apply to whoever's listening so i would say your best bet listening so i would say your best bet listening so i would say your best bet is going to be what what topics really is going to be what what topics really is going to be what what topics really seem to be popping in your church seem to be popping in your church seem to be popping in your church community and create content around that community and create content around that community and create content around that hey chris martin thanks so much for hey chris martin thanks so much for hey chris martin thanks so much for joining jason and me on the podcast joining jason and me on the podcast joining jason and me on the podcast today today today of course yeah happy to be here of course yeah happy to be here of course yeah happy to be here hey so uh chris we were just discussing hey so uh chris we were just discussing hey so uh chris we were just discussing offline that um you are a repeat guest offline that um you are a repeat guest offline that um you are a repeat guest on our podcast in fact only the second on our podcast in fact only the second on our podcast in fact only the second repeat guest we've ever had you are now repeat guest we've ever had you are now repeat guest we've ever had you are now in the company of the likes of katie in the company of the likes of katie in the company of the likes of katie allred who is one of our superstar allred who is one of our superstar allred who is one of our superstar friends and so i don't know if that friends and so i don't know if that friends and so i don't know if that elevates you to the same status as katie elevates you to the same status as katie elevates you to the same status as katie but why not why not for today anyway you but why not why not for today anyway you but why not why not for today anyway you can try she hey she's far smarter than can try she hey she's far smarter than can try she hey she's far smarter than me she she's she truly is an all-star i me she she's she truly is an all-star i me she she's she truly is an all-star i i walk in her shadow uh we we all do i walk in her shadow uh we we all do i walk in her shadow uh we we all do yeah yeah katie's katie's pretty awesome yeah yeah katie's katie's pretty awesome yeah yeah katie's katie's pretty awesome um hey so for uh any of our listeners or um hey so for uh any of our listeners or um hey so for uh any of our listeners or youtube watchers who aren't familiar youtube watchers who aren't familiar youtube watchers who aren't familiar with who you are maybe they didn't get a with who you are maybe they didn't get a with who you are maybe they didn't get a chance to tune in to the previous chance to tune in to the previous chance to tune in to the previous episode that you were on our podcast why episode that you were on our podcast why episode that you were on our podcast why don't you give us uh the reader's digest don't you give us uh the reader's digest don't you give us uh the reader's digest conver reader's digest condensed version

conver reader's digest condensed version conver reader's digest condensed version of the chris martin story of the chris martin story of the chris martin story uh yeah so i spent uh seven years uh yeah so i spent uh seven years uh yeah so i spent uh seven years running digital strategy of various running digital strategy of various running digital strategy of various kinds of lifeway christian resources in kinds of lifeway christian resources in kinds of lifeway christian resources in nashville which is what brought me to nashville which is what brought me to nashville which is what brought me to nashville and where i still live um did nashville and where i still live um did nashville and where i still live um did a number of different roles there a number of different roles there a number of different roles there ultimately spent the last couple years ultimately spent the last couple years ultimately spent the last couple years of my time of my time of my time at lifeway uh leading social media at lifeway uh leading social media at lifeway uh leading social media strategy so i was oversea like i was strategy so i was oversea like i was strategy so i was oversea like i was creating the content for the at lifeway creating the content for the at lifeway creating the content for the at lifeway social media handles and i was in charge social media handles and i was in charge social media handles and i was in charge of overseeing the roughly 60 social of overseeing the roughly 60 social of overseeing the roughly 60 social media managers they had at the time media managers they had at the time media managers they had at the time those folks were doing other things but those folks were doing other things but those folks were doing other things but they were also running social media and they were also running social media and they were also running social media and we had we had almost we had 250 plus uh we had we had almost we had 250 plus uh we had we had almost we had 250 plus uh social media accounts and so my job was social media accounts and so my job was social media accounts and so my job was to kind of try to corral those and get to kind of try to corral those and get to kind of try to corral those and get us all running in the same direction and us all running in the same direction and us all running in the same direction and and frankly shut a lot of those down uh and frankly shut a lot of those down uh and frankly shut a lot of those down uh so i did that for a while and it was so i did that for a while and it was so i did that for a while and it was great and then uh now for my day job i'm great and then uh now for my day job i'm great and then uh now for my day job i'm at moody publishers as of like september at moody publishers as of like september at moody publishers as of like september of 20 i moved to moody publishers based of 20 i moved to moody publishers based of 20 i moved to moody publishers based out of chicago i'm still in nashville out of chicago i'm still in nashville out of chicago i'm still in nashville but at moody i serve as a content but at moody i serve as a content but at moody i serve as a content marketing editor which really means i marketing editor which really means i marketing editor which really means i have one foot in the editorial have one foot in the editorial have one foot in the editorial department where they're deciding what department where they're deciding what department where they're deciding what we publish and going through the book we publish and going through the book we publish and going through the book publishing process and i have one foot publishing process and i have one foot publishing process and i have one foot in the marketing department so in the marketing department so in the marketing department so because i have a significant amount of because i have a significant amount of because i have a significant amount of experience both on experience both on experience both on experience both on experience both on experience both on the publishing side and the marketing the publishing side and the marketing the publishing side and the marketing side they were looking for somebody to side they were looking for somebody to side they were looking for somebody to kind of uh to kind of bridge that gap kind of uh to kind of bridge that gap kind of uh to kind of bridge that gap and who could who could think in both and who could who could think in both and who could who could think in both spaces and so spaces and so spaces and so around around the time i was looking to around around the time i was looking to around around the time i was looking to uh find something new they were looking uh find something new they were looking uh find something new they were looking to fill that role and uh and so it was to fill that role and uh and so it was to fill that role and uh and so it was it was really a great match and i've

it was really a great match and i've it was really a great match and i've enjoyed the last year or so that i've enjoyed the last year or so that i've enjoyed the last year or so that i've spent there spent there spent there and i get to do some really cool stuff and i get to do some really cool stuff and i get to do some really cool stuff edit books help with online content edit books help with online content edit books help with online content strategy things like that on top of all strategy things like that on top of all strategy things like that on top of all that personally i write a twice weekly that personally i write a twice weekly that personally i write a twice weekly newsletter called terms of service newsletter called terms of service newsletter called terms of service which really gets beyond strategy and which really gets beyond strategy and which really gets beyond strategy and some of the practical things we talk some of the practical things we talk some of the practical things we talk about like on this podcast and gets down about like on this podcast and gets down about like on this podcast and gets down to like what's our relationship with to like what's our relationship with to like what's our relationship with social media doing to us and and kind of social media doing to us and and kind of social media doing to us and and kind of examining that more closely and and examining that more closely and and examining that more closely and and really i don't encourage people to shut really i don't encourage people to shut really i don't encourage people to shut down their accounts i don't encourage down their accounts i don't encourage down their accounts i don't encourage people to totally log off though that people to totally log off though that people to totally log off though that may be healthy for some folks i i just may be healthy for some folks i i just may be healthy for some folks i i just encourage us to kind of encourage us to kind of encourage us to kind of pause pause pause step back and examine our relationship step back and examine our relationship step back and examine our relationship with social media and the social with social media and the social with social media and the social internet broadly and ask questions of internet broadly and ask questions of internet broadly and ask questions of what's this doing to me is that good what's this doing to me is that good what's this doing to me is that good where's the health where's the unhealth where's the health where's the unhealth where's the health where's the unhealth because so many of these things we just because so many of these things we just because so many of these things we just do without even thinking about and we do without even thinking about and we do without even thinking about and we just engage we never ask is this good or just engage we never ask is this good or just engage we never ask is this good or is this bad and we just kind of go with is this bad and we just kind of go with is this bad and we just kind of go with the flow and so my my my hope and my the flow and so my my my hope and my the flow and so my my my hope and my personal writing uh is to just get us to personal writing uh is to just get us to personal writing uh is to just get us to stop and think is this good for me is stop and think is this good for me is stop and think is this good for me is this bad for me how should i proceed this bad for me how should i proceed this bad for me how should i proceed accordingly and i have a book coming out accordingly and i have a book coming out accordingly and i have a book coming out in february actually uh uh called terms in february actually uh uh called terms in february actually uh uh called terms of service on those on those same points of service on those on those same points of service on those on those same points very interesting i i am a subscriber to very interesting i i am a subscriber to very interesting i i am a subscriber to the terms of service podcast myself and the terms of service podcast myself and the terms of service podcast myself and uh um you can you can check my open rate uh um you can you can check my open rate uh um you can you can check my open rate i i do actually open them and and read i i do actually open them and and read i i do actually open them and and read them most of the time uh just depends on them most of the time uh just depends on them most of the time uh just depends on sure you know how many other emails are sure you know how many other emails are sure you know how many other emails are in my i don't expect at the time i don't in my i don't expect at the time i don't in my i don't expect at the time i don't hey look i don't expect every email to

hey look i don't expect every email to hey look i don't expect every email to be of interest to every single person so be of interest to every single person so be of interest to every single person so it's not something it's understandable it's not something it's understandable it's not something it's understandable yeah but i've got to at least open it to yeah but i've got to at least open it to yeah but i've got to at least open it to figure out what you've written and figure out what you've written and figure out what you've written and whether or not it's worth my time so whether or not it's worth my time so whether or not it's worth my time so that's the that's the question there so that's the that's the question there so that's the that's the question there so you know um uh this is a little bit of a you know um uh this is a little bit of a you know um uh this is a little bit of a different episode for our podcast uh different episode for our podcast uh different episode for our podcast uh a little bit different than what we we a little bit different than what we we a little bit different than what we we typically do uh jason pitched an idea to typically do uh jason pitched an idea to typically do uh jason pitched an idea to me a few weeks ago about uh a topic for me a few weeks ago about uh a topic for me a few weeks ago about uh a topic for podcast and i thought well jason and i podcast and i thought well jason and i podcast and i thought well jason and i can get on a podcast and we can probably can get on a podcast and we can probably can get on a podcast and we can probably talk about this topic um and we may have talk about this topic um and we may have talk about this topic um and we may have some insightful things to to share i some insightful things to to share i some insightful things to to share i think that we do but i thought it would think that we do but i thought it would think that we do but i thought it would be fun to bring you in to be a part of be fun to bring you in to be a part of be fun to bring you in to be a part of this conversation uh primarily because this conversation uh primarily because this conversation uh primarily because of the fact that of the fact that of the fact that you are you are you are experienced with email you use email and experienced with email you use email and experienced with email you use email and i think email is going to be a little i think email is going to be a little i think email is going to be a little bit more foundational for the bit more foundational for the bit more foundational for the conversation that we're going to have conversation that we're going to have conversation that we're going to have today than maybe churches would think today than maybe churches would think today than maybe churches would think about using email but also about using email but also about using email but also as a book in book publishing and in as a book in book publishing and in as a book in book publishing and in promoting books one of the things that promoting books one of the things that promoting books one of the things that you're trying to do is you're trying to you're trying to do is you're trying to you're trying to do is you're trying to get people's attention on a particular get people's attention on a particular get people's attention on a particular author or their content and you're author or their content and you're author or their content and you're trying to get them the the potential trying to get them the the potential trying to get them the the potential reader to make a decision about whether reader to make a decision about whether reader to make a decision about whether or not they want to part with their cold or not they want to part with their cold or not they want to part with their cold hard cash whether it's for an ebook or hard cash whether it's for an ebook or hard cash whether it's for an ebook or an actual hard copy of a book an actual hard copy of a book an actual hard copy of a book and it comes through some nurture and and it comes through some nurture and and it comes through some nurture and some relationship building that has to some relationship building that has to some relationship building that has to happen between an author and his happen between an author and his happen between an author and his audience and so you know to whatever audience and so you know to whatever audience and so you know to whatever degree you can kind of bring some of degree you can kind of bring some of degree you can kind of bring some of your your insight and experience uh to your your insight and experience uh to your your insight and experience uh to this conversation uh well we will see we

this conversation uh well we will see we this conversation uh well we will see we will see how this goes but the topic will see how this goes but the topic will see how this goes but the topic that we're going to talk about today that we're going to talk about today that we're going to talk about today the question that we're going to try to the question that we're going to try to the question that we're going to try to answer is how do we as the church the answer is how do we as the church the answer is how do we as the church the local church better engage new visitors local church better engage new visitors local church better engage new visitors on our websites on our websites on our websites how do we initiate new relationships how do we initiate new relationships how do we initiate new relationships with new visitors on our website i don't with new visitors on our website i don't with new visitors on our website i don't know that most churches are thinking know that most churches are thinking know that most churches are thinking about it that way they love to have about it that way they love to have about it that way they love to have people come and check out their website people come and check out their website people come and check out their website a lot of churches work with us and we a lot of churches work with us and we a lot of churches work with us and we look at metrics and we look at numbers look at metrics and we look at numbers look at metrics and we look at numbers and we look at new visitors to a website and we look at new visitors to a website and we look at new visitors to a website every month but the question that i every month but the question that i every month but the question that i always have when i'm looking at a church always have when i'm looking at a church always have when i'm looking at a church website and looking at their their website and looking at their their website and looking at their their google analytics is okay it's great you google analytics is okay it's great you google analytics is okay it's great you had 10 000 new visitors to your website had 10 000 new visitors to your website had 10 000 new visitors to your website last month you've had 25 000 new last month you've had 25 000 new last month you've had 25 000 new visitors to your website over the course visitors to your website over the course visitors to your website over the course of the last three months of the last three months of the last three months what did you do with those new visitors what did you do with those new visitors what did you do with those new visitors and and so so and and so so and and so so let me pitch things here over to jason let me pitch things here over to jason let me pitch things here over to jason jason i'll throw you the softball so jason i'll throw you the softball so jason i'll throw you the softball so that you can kind of share some of your that you can kind of share some of your that you can kind of share some of your thoughts and and maybe where you wanted thoughts and and maybe where you wanted thoughts and and maybe where you wanted to go with this conversation today yeah to go with this conversation today yeah to go with this conversation today yeah i will yeah thanks mark um i will yeah thanks mark um i will yeah thanks mark um so he so here's a buzz word that so he so here's a buzz word that so he so here's a buzz word that churches never use churches never use churches never use lead generator lead generator lead generator yet in the marketplace in the secular yet in the marketplace in the secular yet in the marketplace in the secular world a lead generator is world a lead generator is world a lead generator is all that it's exactly what companies are all that it's exactly what companies are all that it's exactly what companies are one they're wanting to generate a lead one they're wanting to generate a lead one they're wanting to generate a lead what does the lead turn into a sale what does the lead turn into a sale what does the lead turn into a sale i mean that's just reality and so i mean that's just reality and so i mean that's just reality and so churches never think about that although churches never think about that although churches never think about that although we do that all the time in the church we do that all the time in the church we do that all the time in the church world we're trying to get people to come world we're trying to get people to come world we're trying to get people to come to our church we're trying to generate

to our church we're trying to generate to our church we're trying to generate leads generate people to come to church leads generate people to come to church leads generate people to come to church so whenever i talk to a church and i so whenever i talk to a church and i so whenever i talk to a church and i throw that that word around they they're throw that that word around they they're throw that that word around they they're like deer in the headlights what are you like deer in the headlights what are you like deer in the headlights what are you talking about talking about talking about well that turns into well that turns into well that turns into a deeper conversation that i often have a deeper conversation that i often have a deeper conversation that i often have with the church will say with the church will say with the church will say well let's take a look at your website well let's take a look at your website well let's take a look at your website and i'll go through their website i'll and i'll go through their website i'll and i'll go through their website i'll say you know what this is this is just a say you know what this is this is just a say you know what this is this is just a brochure about your church about your brochure about your church about your brochure about your church about your ministries it's not actually ministry ministries it's not actually ministry ministries it's not actually ministry you know it's it's built for your people you know it's it's built for your people you know it's it's built for your people it's never built for people outside the it's never built for people outside the it's never built for people outside the church church church and so i i don't know about you but i'm and so i i don't know about you but i'm and so i i don't know about you but i'm always trying to educate churches around always trying to educate churches around always trying to educate churches around the idea of the idea of the idea of when somebody is struggling with when somebody is struggling with when somebody is struggling with a felt need they don't go to your church a felt need they don't go to your church a felt need they don't go to your church but they come up you know they find but they come up you know they find but they come up you know they find something online maybe it's an ad or an something online maybe it's an ad or an something online maybe it's an ad or an organic search result they land on a organic search result they land on a organic search result they land on a page page page how are you how are you how are you how are you helping them how are you how are you helping them how are you how are you helping them how are you discipling them right are you answering discipling them right are you answering discipling them right are you answering the problem that they're searching for the problem that they're searching for the problem that they're searching for my marriage is hanging by a thread what my marriage is hanging by a thread what my marriage is hanging by a thread what do i do right do i do right do i do right that it's all kinds of topics that it's all kinds of topics that it's all kinds of topics what are we doing to try and cultivate a what are we doing to try and cultivate a what are we doing to try and cultivate a lead and that's what you got to bart why lead and that's what you got to bart why lead and that's what you got to bart why not have what we call not have what we call not have what we call gated content gated content gated content on that page so that on that page so that on that page so that somebody who lands on that page somebody who lands on that page somebody who lands on that page um they absorb some of the concept maybe um they absorb some of the concept maybe um they absorb some of the concept maybe some of the videos you're sharing and some of the videos you're sharing and some of the videos you're sharing and they're going wow this is really good they're going wow this is really good they're going wow this is really good stuff and i never even knew about this stuff and i never even knew about this stuff and i never even knew about this church that's great because you're church that's great because you're church that's great because you're building establishing some relationship

building establishing some relationship building establishing some relationship through brand through brand through brand right they've never met anybody there right they've never met anybody there right they've never met anybody there but but but they're starting to get some answers why they're starting to get some answers why they're starting to get some answers why not create some kind of a gated content not create some kind of a gated content not create some kind of a gated content like the ultimate download to how like the ultimate download to how like the ultimate download to how the ultimate guide to uh how to fix your the ultimate guide to uh how to fix your the ultimate guide to uh how to fix your marriage tonight enter your name and marriage tonight enter your name and marriage tonight enter your name and email address email address email address and so i'm always talking to churches and so i'm always talking to churches and so i'm always talking to churches about this because i feel like the more about this because i feel like the more about this because i feel like the more they can get focused on this area the they can get focused on this area the they can get focused on this area the better they're going to grow their better they're going to grow their better they're going to grow their church because they're going to be able church because they're going to be able church because they're going to be able to generate to generate to generate emails emails emails leads um that they can go back and reach leads um that they can go back and reach leads um that they can go back and reach out and connect with and try to out and connect with and try to out and connect with and try to try to grow so my question to you chris try to grow so my question to you chris try to grow so my question to you chris is like when you hear me say that is like when you hear me say that is like when you hear me say that in your experience in the church world in your experience in the church world in your experience in the church world like like like are we on track with saying something are we on track with saying something are we on track with saying something like that is doesn't that make sense or like that is doesn't that make sense or like that is doesn't that make sense or is that like no churches will never do is that like no churches will never do is that like no churches will never do that that that you know i think it's i think it's a you know i think it's i think it's a you know i think it's i think it's a good idea um good idea um good idea um i never really thought about this before i never really thought about this before i never really thought about this before when you guys emailed me about this when you guys emailed me about this when you guys emailed me about this podcast topic first of all most of like podcast topic first of all most of like podcast topic first of all most of like i do a good bit of consulting and and i do a good bit of consulting and and i do a good bit of consulting and and sort of like consulting work outside of sort of like consulting work outside of sort of like consulting work outside of my day job and though most of the time my day job and though most of the time my day job and though most of the time i'm consulting with authors or i'm consulting with authors or i'm consulting with authors or individuals or or kind of organizations individuals or or kind of organizations individuals or or kind of organizations i do a little bit of church consulting i do a little bit of church consulting i do a little bit of church consulting but not as not as much as other things but not as not as much as other things but not as not as much as other things so i never really thought about this so i never really thought about this so i never really thought about this before because obviously given my before because obviously given my before because obviously given my experience at lifeway doing a lot of experience at lifeway doing a lot of experience at lifeway doing a lot of online content marketing there and then online content marketing there and then online content marketing there and then uh given my role at moody doing much of uh given my role at moody doing much of uh given my role at moody doing much of the same um lead generation is one one the same um lead generation is one one the same um lead generation is one one of the most important things we do of the most important things we do of the most important things we do and and it's the the way you cultivate a and and it's the the way you cultivate a and and it's the the way you cultivate a long-term relationship with an audience long-term relationship with an audience long-term relationship with an audience that can really be valuable uh for a

that can really be valuable uh for a that can really be valuable uh for a long time and it's so much more valuable long time and it's so much more valuable long time and it's so much more valuable than social media i mean look i i ran than social media i mean look i i ran than social media i mean look i i ran social media social media is my world social media social media is my world social media social media is my world more than even email marketing uh but more than even email marketing uh but more than even email marketing uh but social media is woefully social media is woefully social media is woefully less valuable than email marketing is um less valuable than email marketing is um less valuable than email marketing is um and for a whole host of reasons some of and for a whole host of reasons some of and for a whole host of reasons some of which we may get into uh but the primary which we may get into uh but the primary which we may get into uh but the primary reason is you own an email list reason is you own an email list reason is you own an email list uh you don't own facebook you don't own uh you don't own facebook you don't own uh you don't own facebook you don't own any of the people who like your church's any of the people who like your church's any of the people who like your church's facebook page you don't own any of that facebook page you don't own any of that facebook page you don't own any of that you're entirely at the mercy of the you're entirely at the mercy of the you're entirely at the mercy of the platform and their rules and how they do platform and their rules and how they do platform and their rules and how they do things but that's not so with an email things but that's not so with an email things but that's not so with an email list obviously you're usually using a list obviously you're usually using a list obviously you're usually using a service like mailchimp or or other such service like mailchimp or or other such service like mailchimp or or other such services to manage your email list but services to manage your email list but services to manage your email list but you own that email list you could take you own that email list you could take you own that email list you could take it and go from mailchimp or email it and go from mailchimp or email it and go from mailchimp or email service a and take it to email service service a and take it to email service service a and take it to email service to be tomorrow with little to no problem to be tomorrow with little to no problem to be tomorrow with little to no problem and so and so and so i think a church building an email list i think a church building an email list i think a church building an email list is incredibly valuable i think i think is incredibly valuable i think i think is incredibly valuable i think i think it is really important i could i could it is really important i could i could it is really important i could i could totally see a church in a consulting totally see a church in a consulting totally see a church in a consulting situation like this uh working with you situation like this uh working with you situation like this uh working with you guys working with anyone kind of guys working with anyone kind of guys working with anyone kind of thinking through you know thinking through you know thinking through you know why would i i understand why a publisher why would i i understand why a publisher why would i i understand why a publisher or a business or a business or a business would you know some business that's would you know some business that's would you know some business that's selling widgets would try to build an selling widgets would try to build an selling widgets would try to build an email list because they're trying to email list because they're trying to email list because they're trying to sell something yeah but i could see a sell something yeah but i could see a sell something yeah but i could see a church asking a question church asking a question church asking a question for what reason is lead generation for what reason is lead generation for what reason is lead generation valuable to me valuable to me valuable to me why is lead generation like what am i why is lead generation like what am i why is lead generation like what am i what am i generating leads for i'm not what am i generating leads for i'm not what am i generating leads for i'm not trying to sell insurance i'm not trying trying to sell insurance i'm not trying trying to sell insurance i'm not trying to sell something else or get them to to sell something else or get them to to sell something else or get them to attend some like um you know conference

attend some like um you know conference attend some like um you know conference that i have per se though that obviously that i have per se though that obviously that i have per se though that obviously could be a church could be a church could be a church a church's goal something to that event a church's goal something to that event a church's goal something to that event so something to that effect but i could so something to that effect but i could so something to that effect but i could see a church asking a question see a church asking a question see a church asking a question to what end am i trying to generate to what end am i trying to generate to what end am i trying to generate leads i could also see a church asking a leads i could also see a church asking a leads i could also see a church asking a question question question um um um a guide to fixing your marriage or or um a guide to fixing your marriage or or um a guide to fixing your marriage or or um how to have a more effective prayer life how to have a more effective prayer life how to have a more effective prayer life you know some workbook on that or a a you know some workbook on that or a a you know some workbook on that or a a 12-step guide to having hard 12-step guide to having hard 12-step guide to having hard conversations with your kids or with conversations with your kids or with conversations with your kids or with your teenagers or something like that i your teenagers or something like that i your teenagers or something like that i could see a church asking a question could see a church asking a question could see a church asking a question why would i why would i put that behind why would i why would i put that behind why would i why would i put that behind a wall why wouldn't i just make that a wall why wouldn't i just make that a wall why wouldn't i just make that available for anyone to download whether available for anyone to download whether available for anyone to download whether or not they give me their email address or not they give me their email address or not they give me their email address and i would i would hear that sort of and i would i would hear that sort of and i would i would hear that sort of response and say totally i understand response and say totally i understand response and say totally i understand that um and i think charging for that um and i think charging for that um and i think charging for something versus asking for an email are something versus asking for an email are something versus asking for an email are two different things yeah because i two different things yeah because i two different things yeah because i would say i would say a church i would would say i would say a church i would would say i would say a church i would have questions if a church wanted to have questions if a church wanted to have questions if a church wanted to charge five bucks for something they charge five bucks for something they charge five bucks for something they could easily give away for free um could easily give away for free um could easily give away for free um however asking for an email is is not however asking for an email is is not however asking for an email is is not quite the same that that barrier to quite the same that that barrier to quite the same that that barrier to entry is not quite the same and so entry is not quite the same and so entry is not quite the same and so um i think it like just on the face of um i think it like just on the face of um i think it like just on the face of it kind of the philosophy behind it i it kind of the philosophy behind it i it kind of the philosophy behind it i think it would be really cool for a think it would be really cool for a think it would be really cool for a church to use gated content if it's done church to use gated content if it's done church to use gated content if it's done effectively now effectively now effectively now on that point because i've seen far too on that point because i've seen far too on that point because i've seen far too many churches and no offense to you guys many churches and no offense to you guys many churches and no offense to you guys if you've advised churches in this if you've advised churches in this if you've advised churches in this regard but i've seen far too many regard but i've seen far too many regard but i've seen far too many churches do digital marketing poorly churches do digital marketing poorly churches do digital marketing poorly where like there's a church in like where like there's a church in like where like there's a church in like portland oregon and i'm seeing i'm portland oregon and i'm seeing i'm portland oregon and i'm seeing i'm seeing content from a church in portland

seeing content from a church in portland seeing content from a church in portland oregon on my facebook feed and i'm oregon on my facebook feed and i'm oregon on my facebook feed and i'm thinking myself all right one of two thinking myself all right one of two thinking myself all right one of two things is happening here one the church things is happening here one the church things is happening here one the church isn't doing facebook isn't doing facebook isn't doing facebook boosting and ads effectively like they boosting and ads effectively like they boosting and ads effectively like they just don't know what they're doing and just don't know what they're doing and just don't know what they're doing and they're boosting it and like i'm seeing they're boosting it and like i'm seeing they're boosting it and like i'm seeing it in tennessee it in tennessee it in tennessee and they just don't intend that or and they just don't intend that or and they just don't intend that or this dude's trying to become famous this dude's trying to become famous this dude's trying to become famous rather than reach his community like rather than reach his community like rather than reach his community like that's the those are really the two that's the those are really the two that's the those are really the two options that i have in mind when i'm options that i have in mind when i'm options that i have in mind when i'm thinking there's this dude in portland thinking there's this dude in portland thinking there's this dude in portland oregon who's who's sermon clip who's oregon who's who's sermon clip who's oregon who's who's sermon clip who's like man that's a that's a fire little like man that's a that's a fire little like man that's a that's a fire little quip you got for that two-minute clip quip you got for that two-minute clip quip you got for that two-minute clip from your sermon from your sermon from your sermon you either unintentionally ran that ad you either unintentionally ran that ad you either unintentionally ran that ad against me in tennessee because i'm not against me in tennessee because i'm not against me in tennessee because i'm not gonna attend your church or you're just gonna attend your church or you're just gonna attend your church or you're just like trying to really build a name for like trying to really build a name for like trying to really build a name for yourself and like you're not you're not yourself and like you're not you're not yourself and like you're not you're not serving your immediate community by serving your immediate community by serving your immediate community by running that you're wasting money if running that you're wasting money if running that you're wasting money if you're trying to serve your community by you're trying to serve your community by you're trying to serve your community by running that ad against me in tennessee running that ad against me in tennessee running that ad against me in tennessee and so i've seen some and so i've seen some and so i've seen some weird practices in that regard so i weird practices in that regard so i weird practices in that regard so i would say if a church like creates a would say if a church like creates a would say if a church like creates a facebook ad as an example and and runs facebook ad as an example and and runs facebook ad as an example and and runs it locally like says hey we're going to it locally like says hey we're going to it locally like says hey we're going to run this ad against facebook users run this ad against facebook users run this ad against facebook users within 100 miles of our church within 100 miles of our church within 100 miles of our church and then they that facebook ad is and then they that facebook ad is and then they that facebook ad is promoting that 12 hard questions 12 hard promoting that 12 hard questions 12 hard promoting that 12 hard questions 12 hard conversations to have with your teenager conversations to have with your teenager conversations to have with your teenager and then they you know they drive and then they you know they drive and then they you know they drive through that facebook ad to that landing through that facebook ad to that landing through that facebook ad to that landing page then you know that you're page then you know that you're page then you know that you're theoretically attracting the emails and theoretically attracting the emails and theoretically attracting the emails and names of people within 100 miles of your names of people within 100 miles of your names of people within 100 miles of your church now is it possible that you've

church now is it possible that you've church now is it possible that you've reached somebody across the country even reached somebody across the country even reached somebody across the country even across the world yeah of course but more across the world yeah of course but more across the world yeah of course but more than likely if you've created like the than likely if you've created like the than likely if you've created like the first the front end of that ad first the front end of that ad first the front end of that ad on facebook or wherever else with with on facebook or wherever else with with on facebook or wherever else with with location in mind you're reaching people location in mind you're reaching people location in mind you're reaching people that you could effectively minister to that you could effectively minister to that you could effectively minister to because like i'm because like i'm because like i'm again this might be a philosophical again this might be a philosophical again this might be a philosophical difference like i'm difference like i'm difference like i'm i don't think uh a holy digital church i don't think uh a holy digital church i don't think uh a holy digital church experience is or should be the future so experience is or should be the future so experience is or should be the future so like i'm not convinced that some dude in like i'm not convinced that some dude in like i'm not convinced that some dude in oregon should be trying to reach me in oregon should be trying to reach me in oregon should be trying to reach me in tennessee like i think people should be tennessee like i think people should be tennessee like i think people should be trying to like be in an embodied church trying to like be in an embodied church trying to like be in an embodied church experience i think going digital has experience i think going digital has experience i think going digital has been super helpful for covid and and been super helpful for covid and and been super helpful for covid and and like during this time and it's been like during this time and it's been like during this time and it's been great for churches to like grow and great for churches to like grow and great for churches to like grow and experi and experiment in that way but i experi and experiment in that way but i experi and experiment in that way but i think ultimately the local church is think ultimately the local church is think ultimately the local church is meant to be embodied and like rubbing meant to be embodied and like rubbing meant to be embodied and like rubbing physical shoulders with each other so my physical shoulders with each other so my physical shoulders with each other so my hope would be that a church would use a hope would be that a church would use a hope would be that a church would use a strategy like this as a means of strategy like this as a means of strategy like this as a means of providing a helpful piece of content providing a helpful piece of content providing a helpful piece of content for people in their community with the for people in their community with the for people in their community with the eventual hope of you know if it's a if eventual hope of you know if it's a if eventual hope of you know if it's a if it's a 12-page workbook on how to have it's a 12-page workbook on how to have it's a 12-page workbook on how to have hard conversations with your teenager hard conversations with your teenager hard conversations with your teenager maybe then eventually you run maybe then eventually you run maybe then eventually you run you take those 300 emails you gathered you take those 300 emails you gathered you take those 300 emails you gathered and you're actually gonna have like a and you're actually gonna have like a and you're actually gonna have like a parenting seminar weekend on a saturday parenting seminar weekend on a saturday parenting seminar weekend on a saturday from eight to noon and you have donuts from eight to noon and you have donuts from eight to noon and you have donuts and you want to invite as many parents and you want to invite as many parents and you want to invite as many parents in the 100 mile radius as you can well in the 100 mile radius as you can well in the 100 mile radius as you can well there you have 300 on that list who you there you have 300 on that list who you there you have 300 on that list who you know are going to be interested in know are going to be interested in know are going to be interested in parenting teenagers that you could just parenting teenagers that you could just parenting teenagers that you could just run run that event run run that event run run that event content against that email list and content against that email list and content against that email list and that's that gives you that makes you that's that gives you that makes you that's that gives you that makes you most effective in your ministry rather most effective in your ministry rather most effective in your ministry rather than just

than just than just scatter shotting a postcard to your scatter shotting a postcard to your scatter shotting a postcard to your community not knowing if you're reaching community not knowing if you're reaching community not knowing if you're reaching a 65 year old down the street or a a 65 year old down the street or a a 65 year old down the street or a parent of a teenager so i think it can parent of a teenager so i think it can parent of a teenager so i think it can be really effective but i don't think be really effective but i don't think be really effective but i don't think just get it i think it's a whole just get it i think it's a whole just get it i think it's a whole strategy that really has to be strategy that really has to be strategy that really has to be intentionally thought through yeah and i intentionally thought through yeah and i intentionally thought through yeah and i think you could have all those different think you could have all those different think you could have all those different topics you you create some kind of a topics you you create some kind of a topics you you create some kind of a system to have a system to have a system to have a have a facebook you know ad group and it have a facebook you know ad group and it have a facebook you know ad group and it could be marriage or parenting or could be marriage or parenting or could be marriage or parenting or addictions or grief or forgiveness or addictions or grief or forgiveness or addictions or grief or forgiveness or whatever search you're looking for right whatever search you're looking for right whatever search you're looking for right and you drive people to that landing and you drive people to that landing and you drive people to that landing page i think that page i think that page i think that so the question is if the church says so the question is if the church says so the question is if the church says why would we do this why would we do this why would we do this because it's the great commission because it's the great commission because it's the great commission ultimately we're trying to introduce ultimately we're trying to introduce ultimately we're trying to introduce them to jesus like that's where we're them to jesus like that's where we're them to jesus like that's where we're wanting to go right you sometimes can't wanting to go right you sometimes can't wanting to go right you sometimes can't go from there to there in one step go from there to there in one step go from there to there in one step sometimes you need to build a sometimes you need to build a sometimes you need to build a relationship and that's my answer to relationship and that's my answer to relationship and that's my answer to them going you're creating this content them going you're creating this content them going you're creating this content all the time on sunday in fact all the time on sunday in fact all the time on sunday in fact i'd go so far as to say that lead pastor i'd go so far as to say that lead pastor i'd go so far as to say that lead pastor who's preaching they're probably one of who's preaching they're probably one of who's preaching they're probably one of the best salespeople you have the best salespeople you have the best salespeople you have oh we're not selling the gospel you're oh we're not selling the gospel you're oh we're not selling the gospel you're convincing people you're educating convincing people you're educating convincing people you're educating people about the gospel about what jesus people about the gospel about what jesus people about the gospel about what jesus did for them did for them did for them it's kind of a sales tactic in a sense it's kind of a sales tactic in a sense it's kind of a sales tactic in a sense you know i i don't want to go down that you know i i don't want to go down that you know i i don't want to go down that path path path but you're really good at this church but you're really good at this church but you're really good at this church why not reach them where they are in why not reach them where they are in why not reach them where they are in their in their felt need issue where their in their felt need issue where their in their felt need issue where where they are and engage them and then where they are and engage them and then where they are and engage them and then creating these creating these creating these systems to systems to systems to email them and like yes email them and like yes email them and like yes chris i kind of think it's a both and chris i kind of think it's a both and chris i kind of think it's a both and sometimes if a church

sometimes if a church sometimes if a church wants that that guy wants to build a wants that that guy wants to build a wants that that guy wants to build a name you know name you know name you know it was effective because you remember it was effective because you remember it was effective because you remember that that that you know and maybe that is his strategy you know and maybe that is his strategy you know and maybe that is his strategy but but i think it is more local i think but but i think it is more local i think but but i think it is more local i think the local church is still the hope it the local church is still the hope it the local church is still the hope it got your it got your attention because got your it got your attention because got your it got your attention because of where it was probably not because of of where it was probably not because of of where it was probably not because of what it was you know i i see those yeah what it was you know i i see those yeah what it was you know i i see those yeah yeah yeah a little bit because yeah like yeah yeah a little bit because yeah like yeah yeah a little bit because yeah like because we're we're sensitive to those because we're we're sensitive to those because we're we're sensitive to those things i'm like why am i right why am i things i'm like why am i right why am i things i'm like why am i right why am i getting this ad yeah hey let me let me getting this ad yeah hey let me let me getting this ad yeah hey let me let me look if if that if that let me say as a look if if that if that let me say as a look if if that if that let me say as a caveat to that if that dude wants to caveat to that if that dude wants to caveat to that if that dude wants to spend his own money to promote that spend his own money to promote that spend his own money to promote that all for it but but if he's if he's using all for it but but if he's if he's using all for it but but if he's if he's using the church's money to like get himself the church's money to like get himself the church's money to like get himself out there then i start to have questions out there then i start to have questions out there then i start to have questions that's more of the conversation that's more of the conversation that's more of the conversation let me let me back up into something and let me let me back up into something and let me let me back up into something and i i think this will help maybe uh i i think this will help maybe uh i i think this will help maybe uh elaborate on what you were just talking elaborate on what you were just talking elaborate on what you were just talking about there a little bit jason then i'm about there a little bit jason then i'm about there a little bit jason then i'm going to pitch something back to you going to pitch something back to you going to pitch something back to you jason to kind of expand on a little bit jason to kind of expand on a little bit jason to kind of expand on a little bit so uh i i if you're a church so uh i i if you're a church so uh i i if you're a church communications director and you're communications director and you're communications director and you're listening to this podcast or watching listening to this podcast or watching listening to this podcast or watching this podcast and you have never checked this podcast and you have never checked this podcast and you have never checked out the training on hubspot you are out the training on hubspot you are out the training on hubspot you are missing out on some of the best missing out on some of the best missing out on some of the best marketing and communications training marketing and communications training marketing and communications training available and it's free so i've gone available and it's free so i've gone available and it's free so i've gone through through through both the content marketing certification both the content marketing certification both the content marketing certification and the uh mail marketing email and the uh mail marketing email and the uh mail marketing email marketing certification on hubspot i marketing certification on hubspot i marketing certification on hubspot i have learned so much they are brilliant have learned so much they are brilliant have learned so much they are brilliant at what they do and so much of it is at what they do and so much of it is at what they do and so much of it is translatable translatable translatable to stuff that we do in the context of to stuff that we do in the context of to stuff that we do in the context of the local church so the local church so the local church so uh we are not uh we are not uh we are not paid or sponsored in any way by hubspot

paid or sponsored in any way by hubspot paid or sponsored in any way by hubspot it's just a really really great um free it's just a really really great um free it's just a really really great um free set of resources that you should check set of resources that you should check set of resources that you should check out okay so that being said i'm gonna out okay so that being said i'm gonna out okay so that being said i'm gonna bring a little bit of hubspot in here bring a little bit of hubspot in here bring a little bit of hubspot in here and then i'm gonna pitch something back and then i'm gonna pitch something back and then i'm gonna pitch something back to you jason so um hubspot to you jason so um hubspot to you jason so um hubspot uh uh uh uses a definition for lead generation um uses a definition for lead generation um uses a definition for lead generation um and i've kind of reworked this for the and i've kind of reworked this for the and i've kind of reworked this for the local church and that is the process of local church and that is the process of local church and that is the process of collecting information collecting information collecting information on prospects for your church on prospects for your church on prospects for your church in exchange for information content or in exchange for information content or in exchange for information content or something that will help them solve the something that will help them solve the something that will help them solve the problem okay so the idea is that we're problem okay so the idea is that we're problem okay so the idea is that we're going to collect information from going to collect information from going to collect information from someone who's visiting our church someone who's visiting our church someone who's visiting our church website in exchange for website in exchange for website in exchange for content or something that will help them content or something that will help them content or something that will help them solve a problem okay and so when we're solve a problem okay and so when we're solve a problem okay and so when we're talking about these pdfs or gated talking about these pdfs or gated talking about these pdfs or gated content what we're basically saying is content what we're basically saying is content what we're basically saying is we have something on our website that's we have something on our website that's we have something on our website that's going to help you solve a problem and in going to help you solve a problem and in going to help you solve a problem and in exchange for that you're going to give exchange for that you're going to give exchange for that you're going to give us an email so that we can initiate a us an email so that we can initiate a us an email so that we can initiate a relationship relationship relationship now lead generation now lead generation now lead generation is directly linked to the buyer's is directly linked to the buyer's is directly linked to the buyer's journey and i'll i use the word buyer journey and i'll i use the word buyer journey and i'll i use the word buyer and i know a lot of people are really and i know a lot of people are really and i know a lot of people are really uncomfortable with bringing business uncomfortable with bringing business uncomfortable with bringing business principles into the local church but principles into the local church but principles into the local church but let's call it the seeker's journey let's call it the seeker's journey let's call it the seeker's journey someone who's looking for help or hope someone who's looking for help or hope someone who's looking for help or hope or purpose in their life or purpose in their life or purpose in their life and when that person and when that person and when that person is in is in is in there there's basically three stages to there there's basically three stages to there there's basically three stages to their process of trying to solve their their process of trying to solve their their process of trying to solve their problem okay they've got some kind of problem okay they've got some kind of problem okay they've got some kind of problem some sort of issue that they're problem some sort of issue that they're problem some sort of issue that they're trying to deal with the first stage is trying to deal with the first stage is trying to deal with the first stage is the awareness stage in the awareness the awareness stage in the awareness the awareness stage in the awareness stage they're experiencing a problem or stage they're experiencing a problem or stage they're experiencing a problem or symptoms of some sort of problem and symptoms of some sort of problem and symptoms of some sort of problem and they begin to do research to figure out

they begin to do research to figure out they begin to do research to figure out what this problem is can i actually name what this problem is can i actually name what this problem is can i actually name it can i actually pinpoint what i'm it can i actually pinpoint what i'm it can i actually pinpoint what i'm wrestling with and what the problem is wrestling with and what the problem is wrestling with and what the problem is that i need to solve so the awareness that i need to solve so the awareness that i need to solve so the awareness phase is the first phase the second phase is the first phase the second phase is the first phase the second phase is called the consideration phase phase is called the consideration phase phase is called the consideration phase or the consideration stage and at this or the consideration stage and at this or the consideration stage and at this point the person has clearly defined point the person has clearly defined point the person has clearly defined their problem they know what it is they their problem they know what it is they their problem they know what it is they can give it a name and now they're can give it a name and now they're can give it a name and now they're researching how to actually solve the researching how to actually solve the researching how to actually solve the problem okay problem okay problem okay the third stage is the decision stage at the third stage is the decision stage at the third stage is the decision stage at this point they've done enough research this point they've done enough research this point they've done enough research to have gathered information to figure to have gathered information to figure to have gathered information to figure out where they can go to get the help out where they can go to get the help out where they can go to get the help they need or who it is that they can they need or who it is that they can they need or who it is that they can help them and they're trying to decide help them and they're trying to decide help them and they're trying to decide how they're going to engage and with how they're going to engage and with how they're going to engage and with whom they're going to engage to actually whom they're going to engage to actually whom they're going to engage to actually solve the problem okay so let's put this solve the problem okay so let's put this solve the problem okay so let's put this in terms of the local church we've got in terms of the local church we've got in terms of the local church we've got people in our community and if you're a people in our community and if you're a people in our community and if you're a missional marketing friend you know our missional marketing friend you know our missional marketing friend you know our ring three audience is people who don't ring three audience is people who don't ring three audience is people who don't know you and they're not looking for know you and they're not looking for know you and they're not looking for church but they're looking to diy some church but they're looking to diy some church but they're looking to diy some problem on the internet so it could be a problem on the internet so it could be a problem on the internet so it could be a marital issue it could be a relational marital issue it could be a relational marital issue it could be a relational issue it could be a parenting issue a issue it could be a parenting issue a issue it could be a parenting issue a financial issue it could be spiritual financial issue it could be spiritual financial issue it could be spiritual but they're not coming to the local but they're not coming to the local but they're not coming to the local church to look for that and so you as a church to look for that and so you as a church to look for that and so you as a church church church you're prepared through the ministries you're prepared through the ministries you're prepared through the ministries that you offer in your church through that you offer in your church through that you offer in your church through maybe the preaching the teachings small maybe the preaching the teachings small maybe the preaching the teachings small groups what have you you have a solution groups what have you you have a solution groups what have you you have a solution to that problem and so you are then to that problem and so you are then to that problem and so you are then going to run some ads that that going to run some ads that that going to run some ads that that intersect with people who are in the intersect with people who are in the intersect with people who are in the awareness or the consideration stage to awareness or the consideration stage to awareness or the consideration stage to try to help them understand that you are

try to help them understand that you are try to help them understand that you are there in their community and you can there in their community and you can there in their community and you can help them solve that problem i want to help them solve that problem i want to help them solve that problem i want to take a moment to thank you for tuning in take a moment to thank you for tuning in take a moment to thank you for tuning in to the missional marketing podcast it's to the missional marketing podcast it's to the missional marketing podcast it's always our goal to help you as a church always our goal to help you as a church always our goal to help you as a church leader leverage your communications and leader leverage your communications and leader leverage your communications and digital media resources to reach more digital media resources to reach more digital media resources to reach more people for jesus people for jesus people for jesus one of the ways that we help churches do one of the ways that we help churches do one of the ways that we help churches do that is through creating social media that is through creating social media that is through creating social media content from your sunday sermon videos content from your sunday sermon videos content from your sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon snippets from 30 to create short sermon snippets from 30 to create short sermon snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels them to your social media channels them to your social media channels as a pastor i always love to see my as a pastor i always love to see my as a pastor i always love to see my sermon content live on beyond the sermon content live on beyond the sermon content live on beyond the sundays and i know that's what you value sundays and i know that's what you value sundays and i know that's what you value for your sermons too for your sermons too for your sermons too we offer this service as a monthly we offer this service as a monthly we offer this service as a monthly subscription but we've got a six week subscription but we've got a six week subscription but we've got a six week trial that gives you a chance to see how trial that gives you a chance to see how trial that gives you a chance to see how it works if you'd like more information it works if you'd like more information it works if you'd like more information just shoot me an email at beblair just shoot me an email at beblair just shoot me an email at beblair missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to meet with you explain the process and meet with you explain the process and meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview here's the question i'm going to ask you here's the question i'm going to ask you here's the question i'm going to ask you jason you and chris have both used the jason you and chris have both used the jason you and chris have both used the term landing page several times can you term landing page several times can you term landing page several times can you define for our audience what a landing define for our audience what a landing define for our audience what a landing page is page is page is so so so a landing page is a page on your website a landing page is a page on your website a landing page is a page on your website it it may or may not be in your nav bar it it may or may not be in your nav bar it it may or may not be in your nav bar or on your footer we would call that a or on your footer we would call that a or on your footer we would call that a hidden page it's visible hidden page it's visible hidden page it's visible but you'd have to know the url

but you'd have to know the url but you'd have to know the url and so a landing page is something that and so a landing page is something that and so a landing page is something that you create that when that you create that when that you create that when that user user user finds their way to that landing page finds their way to that landing page finds their way to that landing page through ads or however you want to through ads or however you want to through ads or however you want to promote it promote it promote it that becomes that becomes that becomes the first page they're looking at the first page they're looking at the first page they're looking at on your website they didn't go to the on your website they didn't go to the on your website they didn't go to the home page first they went to that home page first they went to that home page first they went to that landing page and you could have landing page and you could have landing page and you could have hundreds of them hundreds of them hundreds of them and so from that landing page that's and so from that landing page that's and so from that landing page that's where the journey begins where the journey begins where the journey begins i'd even go so far to say the i'd even go so far to say the i'd even go so far to say the discipleship process might have even discipleship process might have even discipleship process might have even started earlier at the ad but it started earlier at the ad but it started earlier at the ad but it definitely is starting right there on definitely is starting right there on definitely is starting right there on that landing page that landing page that landing page and and and you want to be you want to be you want to be poised and positioned poised and positioned poised and positioned to be that guide right we're talking to be that guide right we're talking to be that guide right we're talking about story brand all of a sudden about story brand all of a sudden about story brand all of a sudden okay where you've got somebody who's got okay where you've got somebody who's got okay where you've got somebody who's got a problem and they're looking for a problem and they're looking for a problem and they're looking for solutions they're not looking for a hero solutions they're not looking for a hero solutions they're not looking for a hero they want to be the hero but they're they want to be the hero but they're they want to be the hero but they're looking for a guide to help them you looking for a guide to help them you looking for a guide to help them you have the opportunity on that landing have the opportunity on that landing have the opportunity on that landing page page page to address the situation of whatever it to address the situation of whatever it to address the situation of whatever it was they're looking for marital problems was they're looking for marital problems was they're looking for marital problems there you go there you go there you go you've got all kinds of content that you you've got all kinds of content that you you've got all kinds of content that you can put on that page with call to can put on that page with call to can put on that page with call to actions to take the next step sometimes actions to take the next step sometimes actions to take the next step sometimes people want to be told what the next people want to be told what the next people want to be told what the next step is download this step is download this step is download this gated content gated content gated content right that's the landing page experience right that's the landing page experience right that's the landing page experience i know chris do you have anything else i know chris do you have anything else i know chris do you have anything else to add to that or let me ask you a to add to that or let me ask you a to add to that or let me ask you a question a little more specific than question a little more specific than question a little more specific than just that chris when you are working just that chris when you are working just that chris when you are working with your clients literary people with your clients literary people with your clients literary people authors and you're designing or

authors and you're designing or authors and you're designing or discussing the landing pages that you're discussing the landing pages that you're discussing the landing pages that you're going to bring people to what are the going to bring people to what are the going to bring people to what are the things that you always make sure are things that you always make sure are things that you always make sure are part of the landing page do you have a part of the landing page do you have a part of the landing page do you have a specific structure or things that you're specific structure or things that you're specific structure or things that you're looking to accomplish with a landing looking to accomplish with a landing looking to accomplish with a landing page see if you can be a little more page see if you can be a little more page see if you can be a little more technical about that for us technical about that for us technical about that for us great question it's been a while since i great question it's been a while since i great question it's been a while since i i used to build landing pages a good bit i used to build landing pages a good bit i used to build landing pages a good bit for a particular job i did and it's been for a particular job i did and it's been for a particular job i did and it's been a while since i built them and let me a while since i built them and let me a while since i built them and let me say before before i say some general say before before i say some general say before before i say some general things off the top of my head that this things off the top of my head that this things off the top of my head that this is a great topic that you would find is a great topic that you would find is a great topic that you would find content content content uh about at hubspot not a sponsor but a uh about at hubspot not a sponsor but a uh about at hubspot not a sponsor but a really great spot honestly if you just really great spot honestly if you just really great spot honestly if you just search like landing page best practices search like landing page best practices search like landing page best practices in google uh hubspot and plenty of other in google uh hubspot and plenty of other in google uh hubspot and plenty of other places will come up with great advice places will come up with great advice places will come up with great advice and you know what they'll do is they'll and you know what they'll do is they'll and you know what they'll do is they'll have this pop-up for gated content have this pop-up for gated content have this pop-up for gated content that'll lead you to a landing page i that'll lead you to a landing page i that'll lead you to a landing page i promise you so you can even experience promise you so you can even experience promise you so you can even experience it firsthand and see what it's like it firsthand and see what it's like it firsthand and see what it's like but so so if you want more detail on but so so if you want more detail on but so so if you want more detail on this certainly google it and find find this certainly google it and find find this certainly google it and find find your own answers but your own answers but your own answers but um um um i think a really important part of a i think a really important part of a i think a really important part of a landing page that a principle that i landing page that a principle that i landing page that a principle that i always had guided me when i was building always had guided me when i was building always had guided me when i was building more of them years ago more of them years ago more of them years ago uh is simplicity like do not clutter a uh is simplicity like do not clutter a uh is simplicity like do not clutter a landing page don't make it landing page don't make it landing page don't make it any more complicated or wordy than it any more complicated or wordy than it any more complicated or wordy than it needs to be needs to be needs to be a landing page is a place where like a landing page is a place where like a landing page is a place where like somebody is coming there to make a somebody is coming there to make a somebody is coming there to make a decision if it were a purchasing decision if it were a purchasing decision if it were a purchasing situation this would be the checkout situation this would be the checkout situation this would be the checkout aisle or the counter at the car dealer aisle or the counter at the car dealer aisle or the counter at the car dealer when you're like actually signing the when you're like actually signing the when you're like actually signing the papers like you don't want to make this papers like you don't want to make this papers like you don't want to make this any more complicated or burdensome or any more complicated or burdensome or any more complicated or burdensome or confusing than it needs to be so a confusing than it needs to be so a confusing than it needs to be so a landing page should be like you know if

landing page should be like you know if landing page should be like you know if it's like a pdf like we're talking about it's like a pdf like we're talking about it's like a pdf like we're talking about sort of like little ebook kind of things sort of like little ebook kind of things sort of like little ebook kind of things here as an example like 12 12 ways to here as an example like 12 12 ways to here as an example like 12 12 ways to have hard conversations with your have hard conversations with your have hard conversations with your teenager um you would you would teenager um you would you would teenager um you would you would hopefully have like created a sort of hopefully have like created a sort of hopefully have like created a sort of like cover if you will that would serve like cover if you will that would serve like cover if you will that would serve as like a sort of faux ebook cover or as like a sort of faux ebook cover or as like a sort of faux ebook cover or like the actual cover of the pdf that like the actual cover of the pdf that like the actual cover of the pdf that they're going to download and have that they're going to download and have that they're going to download and have that like front and center of like here's like front and center of like here's like front and center of like here's what you're getting with the title nice what you're getting with the title nice what you're getting with the title nice and pretty and if you have like authors and pretty and if you have like authors and pretty and if you have like authors or contributors have them listed or contributors have them listed or contributors have them listed and then like right below that or right and then like right below that or right and then like right below that or right on the side of however you were to set on the side of however you were to set on the side of however you were to set up this page without having any amount up this page without having any amount up this page without having any amount of scroll the way we talk about this in of scroll the way we talk about this in of scroll the way we talk about this in the internet world i used to do a lot of the internet world i used to do a lot of the internet world i used to do a lot of like i i did journalism a lot in high like i i did journalism a lot in high like i i did journalism a lot in high school and in college even you want it school and in college even you want it school and in college even you want it to be above the fold everything to be above the fold everything to be above the fold everything important should be above the fold so if important should be above the fold so if important should be above the fold so if you've listened to these guys talk i'm you've listened to these guys talk i'm you've listened to these guys talk i'm sure they've talked about it on a sure they've talked about it on a sure they've talked about it on a website above the fold just means you website above the fold just means you website above the fold just means you want your most important stuff uh that want your most important stuff uh that want your most important stuff uh that you want people to see to not require you want people to see to not require you want people to see to not require them to scroll so uh don't get a huge them to scroll so uh don't get a huge them to scroll so uh don't get a huge image of your cover that's just like image of your cover that's just like image of your cover that's just like plastered on your landing page because plastered on your landing page because plastered on your landing page because then people are going to like scroll then people are going to like scroll then people are going to like scroll down past the landing page to get down past the landing page to get down past the landing page to get whatever it is they're interested in so whatever it is they're interested in so whatever it is they're interested in so you know ideally you would have just you know ideally you would have just you know ideally you would have just like a landing page it's got like maybe like a landing page it's got like maybe like a landing page it's got like maybe the book cover and like some information the book cover and like some information the book cover and like some information on one side and a little form for people on one side and a little form for people on one side and a little form for people to submit their name and email address to submit their name and email address to submit their name and email address on another side um just like right there on another side um just like right there on another side um just like right there without much scrolling without any without much scrolling without any without much scrolling without any complications that's that's what i would complications that's that's what i would complications that's that's what i would say is um you know a cover image of what say is um you know a cover image of what say is um you know a cover image of what you're giving them or if it's like a you're giving them or if it's like a you're giving them or if it's like a video maybe even like a little 30 second

video maybe even like a little 30 second video maybe even like a little 30 second preview of what the video series is that preview of what the video series is that preview of what the video series is that you're providing that's a little bit you're providing that's a little bit you're providing that's a little bit more work obviously but more work obviously but more work obviously but and then just a place for them to submit and then just a place for them to submit and then just a place for them to submit their information now this is going to their information now this is going to their information now this is going to vary and we may even have different vary and we may even have different vary and we may even have different opinions on this person to person um but opinions on this person to person um but opinions on this person to person um but i i i always when i was creating a landing always when i was creating a landing always when i was creating a landing page like this page like this page like this i never needed any more information than i never needed any more information than i never needed any more information than the user's first name and email address the user's first name and email address the user's first name and email address right and i would say most churches right and i would say most churches right and i would say most churches probably don't need any more than just probably don't need any more than just probably don't need any more than just the first name and email address you can the first name and email address you can the first name and email address you can get a last name later you can get a get a last name later you can get a get a last name later you can get a phone number later you can get an phone number later you can get an phone number later you can get an address later people rightfully so address later people rightfully so address later people rightfully so praise the lord praise the lord praise the lord are still really hesitant to be just are still really hesitant to be just are still really hesitant to be just inputting their personal information inputting their personal information inputting their personal information everywhere on the internet now they may everywhere on the internet now they may everywhere on the internet now they may talk about talk about talk about uh you know uh you know uh you know a troubling thing the doctor told them a troubling thing the doctor told them a troubling thing the doctor told them at their last appointment on facebook at their last appointment on facebook at their last appointment on facebook which that's a whole other conversation which that's a whole other conversation which that's a whole other conversation that we need to have but they're still that we need to have but they're still that we need to have but they're still not going to just like input their phone not going to just like input their phone not going to just like input their phone number into a random website right or number into a random website right or number into a random website right or church as a website especially if church as a website especially if church as a website especially if they're like kind of hesitant about the they're like kind of hesitant about the they're like kind of hesitant about the church which is very possible depending church which is very possible depending church which is very possible depending on what you're what you're promoting to on what you're what you're promoting to on what you're what you're promoting to them and so i would say for a situation them and so i would say for a situation them and so i would say for a situation like this collect as little information like this collect as little information like this collect as little information as you need as you need as you need but as much as you need so that's but as much as you need so that's but as much as you need so that's probably just a first name so that if probably just a first name so that if probably just a first name so that if you do call them up or if you email them you do call them up or if you email them you do call them up or if you email them personally you know how to address them personally you know how to address them personally you know how to address them ask them for a first name and obviously ask them for a first name and obviously ask them for a first name and obviously ask them for an email because that's how ask them for an email because that's how ask them for an email because that's how people are very willing to give out people are very willing to give out people are very willing to give out their email address uh much more than their email address uh much more than their email address uh much more than that other information anyway and so i that other information anyway and so i that other information anyway and so i would say just like ask for a first name would say just like ask for a first name would say just like ask for a first name and an email make it clear what you're

and an email make it clear what you're and an email make it clear what you're providing for them and then you know if providing for them and then you know if providing for them and then you know if you wanted to provide an excerpt from you wanted to provide an excerpt from you wanted to provide an excerpt from the little booklet or or if it has the little booklet or or if it has the little booklet or or if it has graphs in it you want to provide some graphs in it you want to provide some graphs in it you want to provide some idea of what those graphs look like do idea of what those graphs look like do idea of what those graphs look like do that below the fold do that lower down that below the fold do that lower down that below the fold do that lower down where people can scroll down and find where people can scroll down and find where people can scroll down and find more detail but have a general summary more detail but have a general summary more detail but have a general summary of what you're providing and the of what you're providing and the of what you're providing and the opportunity to sign up right up there at opportunity to sign up right up there at opportunity to sign up right up there at the top without any need to scroll yeah the top without any need to scroll yeah the top without any need to scroll yeah i know that's really good advice um i know that's really good advice um i know that's really good advice um and it's spot on and it's spot on and it's spot on you know yeah you don't want you know yeah you don't want you know yeah you don't want there's kind of a there's kind of a there's kind of a two sides to this sometimes two sides to this sometimes two sides to this sometimes depends on what it is you're trying to depends on what it is you're trying to depends on what it is you're trying to if it's like christmas advertising if it's like christmas advertising if it's like christmas advertising you know it's like that's more general you know it's like that's more general you know it's like that's more general i would say have additional call to i would say have additional call to i would say have additional call to actions about that learn about our actions about that learn about our actions about that learn about our children sure or meet our pastor or children sure or meet our pastor or children sure or meet our pastor or something like that but when it's a felt something like that but when it's a felt something like that but when it's a felt need like my marriage is is crumbling need like my marriage is is crumbling need like my marriage is is crumbling don't give me like 10 of the things to don't give me like 10 of the things to don't give me like 10 of the things to do you really want me to do one thing do you really want me to do one thing do you really want me to do one thing download this ebook or whatever it is download this ebook or whatever it is download this ebook or whatever it is and a name and an email first name email and a name and an email first name email and a name and an email first name email is perfect because if you don't have is perfect because if you don't have is perfect because if you don't have that name and you respond to the email that name and you respond to the email that name and you respond to the email you're gonna be like hi person who you're gonna be like hi person who you're gonna be like hi person who visited our website no you're gonna say visited our website no you're gonna say visited our website no you're gonna say like like like hey bart and then you know but you'll hey bart and then you know but you'll hey bart and then you know but you'll need to say hey bart blair because need to say hey bart blair because need to say hey bart blair because that's awkward um and so you kind of that's awkward um and so you kind of that's awkward um and so you kind of need their first name in their email but need their first name in their email but need their first name in their email but i i love that i i love that i i love that i love that advice of i love that advice of i love that advice of don't make me think keep it simple don't make me think keep it simple don't make me think keep it simple stupid above the full stupid above the full stupid above the full and just right there and just right there and just right there i also think it's kind of important i i also think it's kind of important i i also think it's kind of important i mean because you look at that pdf you're mean because you look at that pdf you're mean because you look at that pdf you're like wow i'm going to download that like wow i'm going to download that like wow i'm going to download that because i looks like i could use that because i looks like i could use that because i looks like i could use that especially if it's really engaging you

especially if it's really engaging you especially if it's really engaging you might want to have some content on there might want to have some content on there might want to have some content on there right to kind of right to kind of right to kind of let them know let them know let them know share some stuff with them right up share some stuff with them right up share some stuff with them right up front front front so they they know you're not just trying so they they know you're not just trying so they they know you're not just trying to fish an email like actually minister to fish an email like actually minister to fish an email like actually minister to them a little bit as well especially to them a little bit as well especially to them a little bit as well especially below the fold below the fold below the fold all right i'm going to keep things all right i'm going to keep things all right i'm going to keep things moving here this is going to be kind of moving here this is going to be kind of moving here this is going to be kind of a this is this is going to test your a this is this is going to test your a this is this is going to test your creativity okay i want to take just a creativity okay i want to take just a creativity okay i want to take just a few minutes this is going to be like a few minutes this is going to be like a few minutes this is going to be like a popcorn popcorn popcorn i don't know what you call this this is i don't know what you call this this is i don't know what you call this this is a rapid-fire round okay and we're gonna a rapid-fire round okay and we're gonna a rapid-fire round okay and we're gonna we're gonna come up with some ideas we're gonna come up with some ideas we're gonna come up with some ideas about gated content now chris has used about gated content now chris has used about gated content now chris has used the same one like three times how to the same one like three times how to the same one like three times how to have hard conversations with your have hard conversations with your have hard conversations with your teenage kids right jason you keep coming teenage kids right jason you keep coming teenage kids right jason you keep coming up on your marriage is crumbling your up on your marriage is crumbling your up on your marriage is crumbling your marriage is falling apart okay so marriage is falling apart okay so marriage is falling apart okay so just for the sake of like entertaining just for the sake of like entertaining just for the sake of like entertaining our audience here and maybe our audience here and maybe our audience here and maybe getting some creative juices flowing getting some creative juices flowing getting some creative juices flowing what are some other just real quick you what are some other just real quick you what are some other just real quick you don't need to get into the details of don't need to get into the details of don't need to get into the details of them what are some other creative ideas them what are some other creative ideas them what are some other creative ideas that you think that churches could use that you think that churches could use that you think that churches could use for gated content on their website that for gated content on their website that for gated content on their website that would connect with people in their would connect with people in their would connect with people in their community community community well i think i i think whenever i see well i think i i think whenever i see well i think i i think whenever i see the ultimate guide the ultimate guide the ultimate guide catches my attention catches my attention catches my attention the ultimate guide to anything the ultimate guide to anything the ultimate guide to anything understanding who jesus is right understanding who jesus is right understanding who jesus is right the ultimate guide to overcoming anxiety the ultimate guide to overcoming anxiety the ultimate guide to overcoming anxiety during the holidays during the holidays during the holidays i mean it you know things like that i i mean it you know things like that i i mean it you know things like that i mean you don't mean you don't mean you don't it's not com it's not hard you have to it's not com it's not hard you have to it's not com it's not hard you have to be a little creative be a little creative be a little creative um in thinking about that um in thinking about that um in thinking about that and and and i also think it's important here's i also think it's important here's i also think it's important here's another thing i know we're gonna i'm another thing i know we're gonna i'm another thing i know we're gonna i'm gonna jump this real quick when you're gonna jump this real quick when you're gonna jump this real quick when you're when you're doing like some advertising when you're doing like some advertising when you're doing like some advertising on facebook don't ask a question

on facebook don't ask a question on facebook don't ask a question make a statement make a statement make a statement make a statement something like make a statement something like make a statement something like uh uh uh my marriage is crumbling dot dot dot my marriage is crumbling dot dot dot my marriage is crumbling dot dot dot right you know what i'm talking about right you know what i'm talking about right you know what i'm talking about bart i knew you were gonna say that i i bart i knew you were gonna say that i i bart i knew you were gonna say that i i just knew that you were gonna talk about just knew that you were gonna talk about just knew that you were gonna talk about humbling marriages again humbling marriages again humbling marriages again i i can't overcome this addiction dot i i can't overcome this addiction dot i i can't overcome this addiction dot dot dot dot dot dot dot it's a statement and it's if somebody's it's a statement and it's if somebody's it's a statement and it's if somebody's dealing with that they're gonna be like dealing with that they're gonna be like dealing with that they're gonna be like they're gonna have a second thought like they're gonna have a second thought like they're gonna have a second thought like how do they know that was me how do they know that was me how do they know that was me click click click now i'm on a page the ultimate guide to now i'm on a page the ultimate guide to now i'm on a page the ultimate guide to overcoming that addiction that you can't overcoming that addiction that you can't overcoming that addiction that you can't conquer conquer conquer five steps i'm making that up i don't five steps i'm making that up i don't five steps i'm making that up i don't know what the steps are usually it's know what the steps are usually it's know what the steps are usually it's usually 12 steps actually but that's a usually 12 steps actually but that's a usually 12 steps actually but that's a different conversation well different conversation well different conversation well yeah i know that's that to me it's like yeah i know that's that to me it's like yeah i know that's that to me it's like the ultimate guide and you you get the ultimate guide and you you get the ultimate guide and you you get creative on like speaking to them and creative on like speaking to them and creative on like speaking to them and their felt need in churches you got their felt need in churches you got their felt need in churches you got these ministries you're already you most these ministries you're already you most these ministries you're already you most of them have grief share divorce of them have grief share divorce of them have grief share divorce recovery or no divorce care recovery or no divorce care recovery or no divorce care celebrate recovery celebrate recovery celebrate recovery got these built-in things got these built-in things got these built-in things fpu financial peace university should be fpu financial peace university should be fpu financial peace university should be running that year long every every month running that year long every every month running that year long every every month right right right people are dealing with finances my people are dealing with finances my people are dealing with finances my finances are a mess dot dot dot finances are a mess dot dot dot finances are a mess dot dot dot yeah that's me click right yeah that's me click right yeah that's me click right okay chris any creative ideas on gated okay chris any creative ideas on gated okay chris any creative ideas on gated content besides how to talk to your um content besides how to talk to your um content besides how to talk to your um tough conversations with your kids tough conversations with your kids tough conversations with your kids yeah um yeah bible reading i mean i yeah um yeah bible reading i mean i yeah um yeah bible reading i mean i would say as a brief caveat um if you're would say as a brief caveat um if you're would say as a brief caveat um if you're listening to this in your pastor or you listening to this in your pastor or you listening to this in your pastor or you have some idea of like how the sermons have some idea of like how the sermons have some idea of like how the sermons land in your congregation uh your best

land in your congregation uh your best land in your congregation uh your best ideas are going to be revolve around the ideas are going to be revolve around the ideas are going to be revolve around the things you get the most emails about or things you get the most emails about or things you get the most emails about or the stuff that people come up to you the stuff that people come up to you the stuff that people come up to you about afterward because the needs of about afterward because the needs of about afterward because the needs of your community likely are reflected by your community likely are reflected by your community likely are reflected by the things that really hit home in the the things that really hit home in the the things that really hit home in the church so if you find a particular topic church so if you find a particular topic church so if you find a particular topic is like really is like really is like really really popular or like really resounds really popular or like really resounds really popular or like really resounds with your church community you could i with your church community you could i with your church community you could i would say create content like that would say create content like that would say create content like that because that's going to vary context of because that's going to vary context of because that's going to vary context of content like we can throw out ideas all content like we can throw out ideas all content like we can throw out ideas all day and they may not apply to whoever is day and they may not apply to whoever is day and they may not apply to whoever is listening so i would say your best bet listening so i would say your best bet listening so i would say your best bet is going to be what what topics really is going to be what what topics really is going to be what what topics really seem to be popping in your church seem to be popping in your church seem to be popping in your church community and create content around that community and create content around that community and create content around that some ideas on bible reading man like some ideas on bible reading man like some ideas on bible reading man like like the ultimate guide to sticking with like the ultimate guide to sticking with like the ultimate guide to sticking with your bible reading or or like uh for new your bible reading or or like uh for new your bible reading or or like uh for new year stuff man when i've created content year stuff man when i've created content year stuff man when i've created content online like online like online like 10 bible reading plans for for 2022 and 10 bible reading plans for for 2022 and 10 bible reading plans for for 2022 and just like creating a content around that just like creating a content around that just like creating a content around that and then like you provide just you can and then like you provide just you can and then like you provide just you can find those other places you don't have find those other places you don't have find those other places you don't have to make them all up yourself like hey to make them all up yourself like hey to make them all up yourself like hey here's a great one that has been around here's a great one that has been around here's a great one that has been around for a hundred years that people like and for a hundred years that people like and for a hundred years that people like and you just have like give people plenty of you just have like give people plenty of you just have like give people plenty of resources on that or um resources on that or um resources on that or um uh uh uh you know uh you know uh you know uh things about prayer uh way to be more things about prayer uh way to be more things about prayer uh way to be more consistent your prayer life or or consistent your prayer life or or consistent your prayer life or or reasons why you may not be and how to reasons why you may not be and how to reasons why you may not be and how to overcome that overcome that overcome that parenting i think is a huge one anxiety parenting i think is a huge one anxiety parenting i think is a huge one anxiety and mental health issues to the extent and mental health issues to the extent and mental health issues to the extent that your church is equipped to create that your church is equipped to create that your church is equipped to create content around those things content around those things content around those things um i think i think that's all good i um i think i think that's all good i um i think i think that's all good i mean those those are some of the really mean those those are some of the really mean those those are some of the really the the the ones that are in the center i think you ones that are in the center i think you ones that are in the center i think you know uh things around do you have a know uh things around do you have a know uh things around do you have a healthy relationship with social media healthy relationship with social media healthy relationship with social media or i think like really you could take or i think like really you could take or i think like really you could take any sermon series you have especially if

any sermon series you have especially if any sermon series you have especially if it's like a topical one and you could it's like a topical one and you could it's like a topical one and you could create you could create a great gated create you could create a great gated create you could create a great gated piece of content a pdf a sort of mini piece of content a pdf a sort of mini piece of content a pdf a sort of mini e-book just kind of excerpting pieces of e-book just kind of excerpting pieces of e-book just kind of excerpting pieces of the sermon and and then if you're the sermon and and then if you're the sermon and and then if you're running that along the same time that running that along the same time that running that along the same time that you have sermon content gosh that's you have sermon content gosh that's you have sermon content gosh that's great to use a very cringy business great to use a very cringy business great to use a very cringy business where that's great a synergy uh that's where that's great a synergy uh that's where that's great a synergy uh that's really you know can coordinate those two really you know can coordinate those two really you know can coordinate those two things it doesn't seem so random that things it doesn't seem so random that things it doesn't seem so random that way but well way but well way but well that's where i tell churches to start that's where i tell churches to start that's where i tell churches to start go to your past messages there's your go to your past messages there's your go to your past messages there's your library get going right this hard library get going right this hard library get going right this hard can be can be can be it's worth it and you know if you do it it's worth it and you know if you do it it's worth it and you know if you do it once and you kind of create the template once and you kind of create the template once and you kind of create the template the volunteers involved the volunteers involved the volunteers involved come on this is it's not it doesn't have come on this is it's not it doesn't have come on this is it's not it doesn't have to be that hard to be that hard to be that hard take a look take a look at your videos take a look take a look at your videos take a look take a look at your videos from the last year on youtube and which from the last year on youtube and which from the last year on youtube and which of your sermons have gained the most of your sermons have gained the most of your sermons have gained the most organic reach since you posted them on organic reach since you posted them on organic reach since you posted them on youtube and that's probably an area that youtube and that's probably an area that youtube and that's probably an area that you need to focus on some some creative you need to focus on some some creative you need to focus on some some creative ideas i've been brainstorming this with ideas i've been brainstorming this with ideas i've been brainstorming this with a few different churches just over the a few different churches just over the a few different churches just over the last few weeks and some of the ideas last few weeks and some of the ideas last few weeks and some of the ideas that we've sort of i don't know maybe i that we've sort of i don't know maybe i that we've sort of i don't know maybe i came up with them or we came up with came up with them or we came up with came up with them or we came up with them together were things like um you them together were things like um you them together were things like um you know even putting together like a a know even putting together like a a know even putting together like a a staff's recommended date night staff's recommended date night staff's recommended date night activities so you know here's here's activities so you know here's here's activities so you know here's here's what our staff likes to do on a date what our staff likes to do on a date what our staff likes to do on a date night or uh 10 fun things that you can night or uh 10 fun things that you can night or uh 10 fun things that you can do with your kids in our city for free do with your kids in our city for free do with your kids in our city for free one of the things that we know one of the things that we know one of the things that we know jason will attest to this a lot of times jason will attest to this a lot of times jason will attest to this a lot of times a lot of the marketing that we're doing a lot of the marketing that we're doing a lot of the marketing that we're doing with churches is related around trying with churches is related around trying with churches is related around trying to engage with new people in the city to engage with new people in the city to engage with new people in the city new people in the community i heard a new people in the community i heard a new people in the community i heard a thing about a church a number of years

thing about a church a number of years thing about a church a number of years ago that actually put together kind of a ago that actually put together kind of a ago that actually put together kind of a newcomers guide to our city if you're newcomers guide to our city if you're newcomers guide to our city if you're new to the city and they ran an ad new to the city and they ran an ad new to the city and they ran an ad campaign to a landing page on their campaign to a landing page on their campaign to a landing page on their church website and they weren't asking church website and they weren't asking church website and they weren't asking people to come to church they were people to come to church they were people to come to church they were asking them to download a piece of gated asking them to download a piece of gated asking them to download a piece of gated content which was hey here's a profile content which was hey here's a profile content which was hey here's a profile of some great things about our city of of some great things about our city of of some great things about our city of course they profile their own church in course they profile their own church in course they profile their own church in that pdf but it's one of 10 or 12 that pdf but it's one of 10 or 12 that pdf but it's one of 10 or 12 different activities or events or things different activities or events or things different activities or events or things that that they profiled in it um that that they profiled in it um that that they profiled in it um there's i mean the sky is the limit one there's i mean the sky is the limit one there's i mean the sky is the limit one of the other ones somebody mentioned to of the other ones somebody mentioned to of the other ones somebody mentioned to me a couple of weeks ago was something me a couple of weeks ago was something me a couple of weeks ago was something like you know on a children's ministry like you know on a children's ministry like you know on a children's ministry page or a children's parenting page you page or a children's parenting page you page or a children's parenting page you know five devotionals that you can do know five devotionals that you can do know five devotionals that you can do with your kids at dinner this week right with your kids at dinner this week right with your kids at dinner this week right and just a five page pdf with a bible and just a five page pdf with a bible and just a five page pdf with a bible reading a few questions to ask with your reading a few questions to ask with your reading a few questions to ask with your kids and then a prayer that you can read kids and then a prayer that you can read kids and then a prayer that you can read with them just something really really with them just something really really with them just something really really simple i think one of the things that we simple i think one of the things that we simple i think one of the things that we have to be cautious of is overthinking have to be cautious of is overthinking have to be cautious of is overthinking what the piece of gated content really what the piece of gated content really what the piece of gated content really needs to be it doesn't have to be needs to be it doesn't have to be needs to be it doesn't have to be complex it doesn't have to be a book it complex it doesn't have to be a book it complex it doesn't have to be a book it really can and should be something really can and should be something really can and should be something that's simple that somebody can use that's simple that somebody can use that's simple that somebody can use today today today yeah i don't even think it doesn't even yeah i don't even think it doesn't even yeah i don't even think it doesn't even have to be deep like it doesn't like we have to be deep like it doesn't like we have to be deep like it doesn't like we we've been talking about like prayer we've been talking about like prayer we've been talking about like prayer life and fixing your marriage and come life and fixing your marriage and come life and fixing your marriage and come over coming that's all great and that's over coming that's all great and that's over coming that's all great and that's all helpful but some people may even be all helpful but some people may even be all helpful but some people may even be hesitant to even submit their name and hesitant to even submit their name and hesitant to even submit their name and email for some some stuff like that email for some some stuff like that email for some some stuff like that afraid of like oh no they're gonna think afraid of like oh no they're gonna think afraid of like oh no they're gonna think my marriage is falling apart um but like my marriage is falling apart um but like my marriage is falling apart um but like like that idea you had about free stuff like that idea you had about free stuff like that idea you had about free stuff to do in your community is tremendous i

to do in your community is tremendous i to do in your community is tremendous i mean like that like if you can provide mean like that like if you can provide mean like that like if you can provide something that's broadly helpful and something that's broadly helpful and something that's broadly helpful and isn't isn't isn't isn't about soul deep things that's good isn't about soul deep things that's good isn't about soul deep things that's good too like it's a service to your too like it's a service to your too like it's a service to your community that you're providing and that community that you're providing and that community that you're providing and that and you're caring for them that's just and you're caring for them that's just and you're caring for them that's just as important as providing something as important as providing something as important as providing something that's super deep and and really really that's super deep and and really really that's super deep and and really really hard um so i think that's a that's that hard um so i think that's a that's that hard um so i think that's a that's that more i hesitate to call it surface level more i hesitate to call it surface level more i hesitate to call it surface level stuff but that more that stuff that's stuff but that more that stuff that's stuff but that more that stuff that's not quite as heavy is also really not quite as heavy is also really not quite as heavy is also really helpful helpful helpful yeah yeah yeah yeah all right uh well can i yeah all right uh well can i yeah all right uh well can i turn me on to this podcast and you know turn me on to this podcast and you know turn me on to this podcast and you know what i'm going to talk about and this what i'm going to talk about and this what i'm going to talk about and this guy's guy's guy's yeah jeff jeff yeah jeff jeff yeah jeff jeff do you listen to jeff bullis chris you do you listen to jeff bullis chris you do you listen to jeff bullis chris you ever listen to him australian guy ever listen to him australian guy ever listen to him australian guy no i haven't um oh okay check him out no i haven't um oh okay check him out no i haven't um oh okay check him out we'll link to his podcast he has no idea we'll link to his podcast he has no idea we'll link to his podcast he has no idea we exist but he's pretty awesome we exist but he's pretty awesome we exist but he's pretty awesome marketing guy marketing guy marketing guy he he had this guy on they were talking he he had this guy on they were talking he he had this guy on they were talking about about about this other guy's strategy about how he this other guy's strategy about how he this other guy's strategy about how he generates leads for his business right generates leads for his business right generates leads for his business right so he came up with 10 or 20 different so he came up with 10 or 20 different so he came up with 10 or 20 different statements just general statements build statements just general statements build statements just general statements build an ad in facebook and again it was just an ad in facebook and again it was just an ad in facebook and again it was just like a kind of a you know some kind of like a kind of a you know some kind of like a kind of a you know some kind of like an orange backdrop with white text like an orange backdrop with white text like an orange backdrop with white text s statement okay and he ran s statement okay and he ran s statement okay and he ran he came up with like 10 of them he spent he came up with like 10 of them he spent he came up with like 10 of them he spent like 100 bucks he ran for like three like 100 bucks he ran for like three like 100 bucks he ran for like three hours and he blitzed it out like he got hours and he blitzed it out like he got hours and he blitzed it out like he got it all over the place he wanted to see it all over the place he wanted to see it all over the place he wanted to see what his customer what he thought was what his customer what he thought was what his customer what he thought was his customer audience what one would his customer audience what one would his customer audience what one would they click on the most right so 10 they click on the most right so 10 they click on the most right so 10 different statements about a product but different statements about a product but different statements about a product but it was 10 different statements he it was 10 different statements he it was 10 different statements he learned learned learned from that experiment

from that experiment from that experiment what the the top three were what the the top three were what the the top three were if we did that in the church world we if we did that in the church world we if we did that in the church world we came up with 10 different statements came up with 10 different statements came up with 10 different statements they could be heavy they could be they could be heavy they could be they could be heavy they could be light doesn't matter and you ran that light doesn't matter and you ran that light doesn't matter and you ran that experience experiment and you were to experience experiment and you were to experience experiment and you were to figure out hey the community really figure out hey the community really figure out hey the community really responded to responded to responded to these three these three these three making that up it could be anything making that up it could be anything making that up it could be anything that's what you could go ahead and work that's what you could go ahead and work that's what you could go ahead and work on building content around you don't on building content around you don't on building content around you don't have to go and create all this content have to go and create all this content have to go and create all this content and hope that people and hope that people and hope that people want to respond to it actually just go want to respond to it actually just go want to respond to it actually just go test it test it test it what do you spend 100 bucks and test it what do you spend 100 bucks and test it what do you spend 100 bucks and test it run like 20 different kind of statements run like 20 different kind of statements run like 20 different kind of statements and see which ones get the best response and see which ones get the best response and see which ones get the best response that's the content you create and there that's the content you create and there that's the content you create and there you go you go you go so okay let's appreciate that that's so okay let's appreciate that that's so okay let's appreciate that that's good jason that is that is really good i good jason that is that is really good i good jason that is that is really good i hadn't even really thought about that hadn't even really thought about that hadn't even really thought about that we've been talking about running ads we've been talking about running ads we've been talking about running ads like that that that's a that's a good like that that that's a that's a good like that that that's a that's a good good point okay we're gonna wrap this good point okay we're gonna wrap this good point okay we're gonna wrap this thing up with sort of the final step in thing up with sort of the final step in thing up with sort of the final step in the process so we've run an ad or a the process so we've run an ad or a the process so we've run an ad or a series of ads we've got people to come series of ads we've got people to come series of ads we've got people to come to our landing page we've actually to our landing page we've actually to our landing page we've actually convinced them to give us their email convinced them to give us their email convinced them to give us their email address for a piece of gated content now address for a piece of gated content now address for a piece of gated content now we have this person's first name and we have this person's first name and we have this person's first name and email email email what do i do now what do i how do i how what do i do now what do i how do i how what do i do now what do i how do i how do do do how do i nurture a relationship with how do i nurture a relationship with how do i nurture a relationship with them what are the next steps chris let them what are the next steps chris let them what are the next steps chris let me throw this question to you what do me throw this question to you what do me throw this question to you what do you think i ought to do next once i get you think i ought to do next once i get you think i ought to do next once i get this email address this email address this email address um um um super important part of this process uh super important part of this process uh super important part of this process uh it'd be if you don't think about this it'd be if you don't think about this it'd be if you don't think about this you'd be like the stereotypical dog who you'd be like the stereotypical dog who you'd be like the stereotypical dog who caught the mail truck and then didn't

caught the mail truck and then didn't caught the mail truck and then didn't know what to do once he caught the mail know what to do once he caught the mail know what to do once he caught the mail truck so success you've run your your truck so success you've run your your truck so success you've run your your downloadable about things to do in your downloadable about things to do in your downloadable about things to do in your community for free or whatever it is and community for free or whatever it is and community for free or whatever it is and you've got 500 people who theoretically you've got 500 people who theoretically you've got 500 people who theoretically live in your general area and are maybe live in your general area and are maybe live in your general area and are maybe looking for a church now what and i looking for a church now what and i looking for a church now what and i think um think um think um i guess i have like two pieces of advice i guess i have like two pieces of advice i guess i have like two pieces of advice one kind of a don't do and one of a do one kind of a don't do and one of a do one kind of a don't do and one of a do this this this um first um first um first don't spam them with stuff that would be don't spam them with stuff that would be don't spam them with stuff that would be irrelevant to them so don't send them irrelevant to them so don't send them irrelevant to them so don't send them just like random church newsletter just like random church newsletter just like random church newsletter update stuff or obviously like stuff update stuff or obviously like stuff update stuff or obviously like stuff that would be sensitive and only for that would be sensitive and only for that would be sensitive and only for church members or church members or church members or don't email them super frequently i don't email them super frequently i don't email them super frequently i don't know what the right frequency don't know what the right frequency don't know what the right frequency necessarily is i would say necessarily is i would say necessarily is i would say you probably shouldn't be emailing you probably shouldn't be emailing you probably shouldn't be emailing somebody weekly unless you know that the somebody weekly unless you know that the somebody weekly unless you know that the content you're emailing them is content you're emailing them is content you're emailing them is interesting to them right um so i would interesting to them right um so i would interesting to them right um so i would say like hold those email addresses like say like hold those email addresses like say like hold those email addresses like if it were me i would say all right if it were me i would say all right if it were me i would say all right i would so the first thing i would say i would so the first thing i would say i would so the first thing i would say don't do don't just blast them with don't do don't just blast them with don't do don't just blast them with every don't put them in your general every don't put them in your general every don't put them in your general church email list don't do that because church email list don't do that because church email list don't do that because you'll lose them you'll lose them as you'll lose them you'll lose them as you'll lose them you'll lose them as quickly as you got them and you will quickly as you got them and you will quickly as you got them and you will have wasted your time and energy and have wasted your time and energy and have wasted your time and energy and money having gotten them and take them money having gotten them and take them money having gotten them and take them off the thing off the thing off the thing exactly the thing you should do is exactly the thing you should do is exactly the thing you should do is stop for a second and think all right i stop for a second and think all right i stop for a second and think all right i now have these 500 people who who now have these 500 people who who now have these 500 people who who downloaded this resource on topic a downloaded this resource on topic a downloaded this resource on topic a they're they're interested they likely they're they're interested they likely they're they're interested they likely downloaded this resource because they're downloaded this resource because they're downloaded this resource because they're interested in the topic of the resource interested in the topic of the resource interested in the topic of the resource they downloaded not because they think they downloaded not because they think they downloaded not because they think my church is amazing my church is amazing my church is amazing because they probably they may not even

because they probably they may not even because they probably they may not even remember where they got this ebook they remember where they got this ebook they remember where they got this ebook they just know that they got it or this this just know that they got it or this this just know that they got it or this this flyer of fun things to do in their city flyer of fun things to do in their city flyer of fun things to do in their city or whatever they just know they got it or whatever they just know they got it or whatever they just know they got it so they they probably didn't download it so they they probably didn't download it so they they probably didn't download it because they think you're awesome sorry because they think you're awesome sorry because they think you're awesome sorry to burst your bubble they downloaded it to burst your bubble they downloaded it to burst your bubble they downloaded it because they really liked that topic because they really liked that topic because they really liked that topic they were really interested in it it was they were really interested in it it was they were really interested in it it was scratching and itch that they had scratching and itch that they had scratching and itch that they had so then i would say what you do as a so then i would say what you do as a so then i would say what you do as a church is you think church is you think church is you think what can i do around that topic what can i do around that topic what can i do around that topic that i could then promote to that email that i could then promote to that email that i could then promote to that email list of 500 people and also my general list of 500 people and also my general list of 500 people and also my general church email list of 2 000 people um so church email list of 2 000 people um so church email list of 2 000 people um so if it's a marriage thing you have a if it's a marriage thing you have a if it's a marriage thing you have a marriage seminar for couples from from marriage seminar for couples from from marriage seminar for couples from from it's a it's a date night it's going to it's a it's a date night it's going to it's a it's a date night it's going to be fun it's not going to be super be fun it's not going to be super be fun it's not going to be super serious all the time and it's like we're serious all the time and it's like we're serious all the time and it's like we're going to have dinner and it's going to going to have dinner and it's going to going to have dinner and it's going to be fancy you can dress up you know you be fancy you can dress up you know you be fancy you can dress up you know you create an event then you market that create an event then you market that create an event then you market that event you you create content around that event you you create content around that event you you create content around that event an email campaign that you send to event an email campaign that you send to event an email campaign that you send to that email list as well as your general that email list as well as your general that email list as well as your general church email list or if it's for things church email list or if it's for things church email list or if it's for things in the community you could create more in the community you could create more in the community you could create more emails around things to do in the emails around things to do in the emails around things to do in the community or maybe your church is going community or maybe your church is going community or maybe your church is going to do a big outreach event and that to do a big outreach event and that to do a big outreach event and that would be a fun free thing to do in the would be a fun free thing to do in the would be a fun free thing to do in the community you send it to that email list community you send it to that email list community you send it to that email list because they're interested obviously and because they're interested obviously and because they're interested obviously and fun free things to do in the community fun free things to do in the community fun free things to do in the community so i would say don't spam them with so i would say don't spam them with so i would say don't spam them with everything you ever email everything you ever email everything you ever email and then and then and then figure out a way to create an event or a figure out a way to create an event or a figure out a way to create an event or a program or an initiative program or an initiative program or an initiative that would be of particular interest to that would be of particular interest to that would be of particular interest to that group based on the resource that that group based on the resource that that group based on the resource that they downloaded they downloaded they downloaded okay okay okay that's that's good advice so if it's a that's that's good advice so if it's a that's that's good advice so if it's a if it's a felt need kind of topic here's

if it's a felt need kind of topic here's if it's a felt need kind of topic here's my recommendation uh well first of all my recommendation uh well first of all my recommendation uh well first of all do not spam them do not spam them do not spam them um you're gonna take them off so be um you're gonna take them off so be um you're gonna take them off so be intentional about that drip email intentional about that drip email intentional about that drip email campaign i think that drip email campaign i think that drip email campaign i think that drip email campaign shouldn't go longer than three campaign shouldn't go longer than three campaign shouldn't go longer than three months months months and i think the very first email should and i think the very first email should and i think the very first email should be maybe the next day going hey thank be maybe the next day going hey thank be maybe the next day going hey thank you for downloading this and whatever you for downloading this and whatever you for downloading this and whatever topic it is just let you know we've got topic it is just let you know we've got topic it is just let you know we've got a team that prays for people and you're a team that prays for people and you're a team that prays for people and you're on our prayer list we're praying for you on our prayer list we're praying for you on our prayer list we're praying for you specifically specifically specifically you haven't invited them to church you you haven't invited them to church you you haven't invited them to church you haven't thrown anything out and you just haven't thrown anything out and you just haven't thrown anything out and you just let them know we're praying for you let them know we're praying for you let them know we're praying for you then probably a week later or two weeks then probably a week later or two weeks then probably a week later or two weeks later you might want to follow up going later you might want to follow up going later you might want to follow up going hey just checking in with you i hope hey just checking in with you i hope hey just checking in with you i hope everything's going well everything's going well everything's going well if you ever need anything we're here for if you ever need anything we're here for if you ever need anything we're here for you prayer or counseling or whatever you you prayer or counseling or whatever you you prayer or counseling or whatever you offer as a church offer as a church offer as a church and you still haven't even really and you still haven't even really and you still haven't even really invited them to church you just let them invited them to church you just let them invited them to church you just let them know we care about you know we care about you know we care about you and then maybe two weeks later hey hope and then maybe two weeks later hey hope and then maybe two weeks later hey hope everything's going really well we'd love everything's going really well we'd love everything's going really well we'd love to invite you to church if you haven't to invite you to church if you haven't to invite you to church if you haven't found a church home found a church home found a church home or if you're maybe or if you're maybe or if you're maybe asking questions if god even exists we asking questions if god even exists we asking questions if god even exists we just let you know we're here to help you just let you know we're here to help you just let you know we're here to help you out out out you gradually move them into you gradually move them into you gradually move them into some type of some type of some type of a campaign where you're inviting them to a campaign where you're inviting them to a campaign where you're inviting them to church or church or church or if it's a marriage thing and you if it's a marriage thing and you if it's a marriage thing and you actually have an ongoing marriage thing actually have an ongoing marriage thing actually have an ongoing marriage thing or a grief it's ongoing grief share or a grief it's ongoing grief share or a grief it's ongoing grief share eventually you can invite them to that eventually you can invite them to that eventually you can invite them to that to that community to that community to that community but i think it's important to stay in but i think it's important to stay in but i think it's important to stay in touch and build brand awareness without touch and build brand awareness without touch and build brand awareness without bombarding them without ticking them off bombarding them without ticking them off bombarding them without ticking them off and without baiting and switching them

and without baiting and switching them and without baiting and switching them do not do that do not do that do not do that right and after about three months stop right and after about three months stop right and after about three months stop emailing them emailing them emailing them right if you've planted the sea so right if you've planted the sea so right if you've planted the sea so here's the cool thing about what we do here's the cool thing about what we do here's the cool thing about what we do that secular world doesn't get to do that secular world doesn't get to do that secular world doesn't get to do we plant seeds god's the one who makes we plant seeds god's the one who makes we plant seeds god's the one who makes this happen this happen this happen secular doesn't have that they have to secular doesn't have that they have to secular doesn't have that they have to finish it finish it finish it we don't we don't we don't we have to connect with people let them we have to connect with people let them we have to connect with people let them know we're here to help them want to know we're here to help them want to know we're here to help them want to serve them we have a god who cares about serve them we have a god who cares about serve them we have a god who cares about them them them plant seeds plant seeds plant seeds leave it alone leave it alone leave it alone that's my advice yeah i think that's that's my advice yeah i think that's that's my advice yeah i think that's really good jason um i uh really good jason um i uh really good jason um i uh i think that it's important that when i think that it's important that when i think that it's important that when you're creating you're creating you're creating everything from the beginning ads to the everything from the beginning ads to the everything from the beginning ads to the piece of content that you're going to piece of content that you're going to piece of content that you're going to share that you've thoroughly thought out share that you've thoroughly thought out share that you've thoroughly thought out what the email follow-up the nurture what the email follow-up the nurture what the email follow-up the nurture campaign or the drip campaign is going campaign or the drip campaign is going campaign or the drip campaign is going to look like i'm a big fan of a nurture to look like i'm a big fan of a nurture to look like i'm a big fan of a nurture campaign or a drip campaign campaign or a drip campaign campaign or a drip campaign that provides additional pieces of that provides additional pieces of that provides additional pieces of content that they can continue to content that they can continue to content that they can continue to consume while they're trying to decide consume while they're trying to decide consume while they're trying to decide if you're a good fit for them if you're a good fit for them if you're a good fit for them so you may provide them with a so you may provide them with a so you may provide them with a downloadable pdf you may actually have a downloadable pdf you may actually have a downloadable pdf you may actually have a sermon on your website or on your sermon on your website or on your sermon on your website or on your youtube channel that talks about the youtube channel that talks about the youtube channel that talks about the same topic or maybe you've created a same topic or maybe you've created a same topic or maybe you've created a unique video that can go along with that unique video that can go along with that unique video that can go along with that that sort of supplements or supports that sort of supplements or supports that sort of supplements or supports that piece of content that they've that piece of content that they've that piece of content that they've downloaded and you can email that to downloaded and you can email that to downloaded and you can email that to them in a week or two or maybe that can them in a week or two or maybe that can them in a week or two or maybe that can be part of your your series be part of your your series be part of your your series but i think that you've got to think but i think that you've got to think but i think that you've got to think through how you're going to nurture the through how you're going to nurture the through how you're going to nurture the relationship once you've initiated the relationship once you've initiated the relationship once you've initiated the relationship and you have to be thinking

relationship and you have to be thinking relationship and you have to be thinking through that process from the very through that process from the very through that process from the very beginning of the the brainstorming of beginning of the the brainstorming of beginning of the the brainstorming of what it is that you're trying to what it is that you're trying to what it is that you're trying to accomplish with me and it's something accomplish with me and it's something accomplish with me and it's something that never has to stop that never has to stop that never has to stop every day you could get new people every day you could get new people every day you could get new people subscribing to that they just fall into subscribing to that they just fall into subscribing to that they just fall into the drip email campaign it never has it the drip email campaign it never has it the drip email campaign it never has it could be this ongoing could be this ongoing could be this ongoing like a waterfall of people coming to like a waterfall of people coming to like a waterfall of people coming to your church your church your church that never turns off unless you stop that never turns off unless you stop that never turns off unless you stop feeding it yeah it's evergreen outreach feeding it yeah it's evergreen outreach feeding it yeah it's evergreen outreach is what it is um i wrote i sent you guys is what it is um i wrote i sent you guys is what it is um i wrote i sent you guys when i put together this oh sorry chris when i put together this oh sorry chris when i put together this oh sorry chris you have something you want to say yeah you have something you want to say yeah you have something you want to say yeah i just have one final thought i sort of i just have one final thought i sort of i just have one final thought i sort of like admonishment caution like admonishment caution like admonishment caution like thing to be thinking about as you like thing to be thinking about as you like thing to be thinking about as you do this do this do this um the other thing uh jason did a really um the other thing uh jason did a really um the other thing uh jason did a really good job of good job of good job of like dylan like talking about the like dylan like talking about the like dylan like talking about the differences of like um uh the church differences of like um uh the church differences of like um uh the church versus the like the business world doing versus the like the business world doing versus the like the business world doing this kind of tactic i think what we have this kind of tactic i think what we have this kind of tactic i think what we have to remember is we are still ministries to remember is we are still ministries to remember is we are still ministries doing this so um having like doing this so um having like doing this so um having like first of all this is a ministry like first of all this is a ministry like first of all this is a ministry like you're doing ministry here like if you're doing ministry here like if you're doing ministry here like if you've provided somebody with a pdf to you've provided somebody with a pdf to you've provided somebody with a pdf to help with their marriage or just to help help with their marriage or just to help help with their marriage or just to help them acclimate to their new community them acclimate to their new community them acclimate to their new community that's a service that's a minute you've that's a service that's a minute you've that's a service that's a minute you've loved them as christ would love them and loved them as christ would love them and loved them as christ would love them and praise god for that praise god for that praise god for that so like this is not just a so like this is not just a so like this is not just a tactic a strategy it is that but it's tactic a strategy it is that but it's tactic a strategy it is that but it's also ministry and i think and i think we also ministry and i think and i think we also ministry and i think and i think we should embark on it with that mind um should embark on it with that mind um should embark on it with that mind um that even if they never actually darken that even if they never actually darken that even if they never actually darken the door of the church or even if they the door of the church or even if they the door of the church or even if they if they unsubscribe after two of the if they unsubscribe after two of the if they unsubscribe after two of the drip email campaign emails afterward we

drip email campaign emails afterward we drip email campaign emails afterward we still provided them a ministry we still still provided them a ministry we still still provided them a ministry we still ministered to them and loved them in ministered to them and loved them in ministered to them and loved them in that initial resource we provided and a that initial resource we provided and a that initial resource we provided and a sort of piggyback point on that um sort of piggyback point on that um sort of piggyback point on that um after all of this after all of your work after all of this after all of your work after all of this after all of your work your time everything you did to to do your time everything you did to to do your time everything you did to to do that if that person ends up at a church that if that person ends up at a church that if that person ends up at a church across town we all need to be okay with across town we all need to be okay with across town we all need to be okay with that yeah um because i because i think that yeah um because i because i think that yeah um because i because i think when you start doing this a a sort of when you start doing this a a sort of when you start doing this a a sort of like temptation a way that it's easy to like temptation a way that it's easy to like temptation a way that it's easy to slide is like they were my person and slide is like they were my person and slide is like they were my person and they ended up at you know first baptist they ended up at you know first baptist they ended up at you know first baptist whatever over there and like but they whatever over there and like but they whatever over there and like but they they like got my stuff they they came they like got my stuff they they came they like got my stuff they they came here for our event or they whatever here for our event or they whatever here for our event or they whatever and i think going back to the ministry and i think going back to the ministry and i think going back to the ministry mindset of this mindset of this mindset of this you may have you may have just been that you may have you may have just been that you may have you may have just been that first sort of seed to get them first sort of seed to get them first sort of seed to get them interested in actually attending a interested in actually attending a interested in actually attending a church maybe they came from a town their church maybe they came from a town their church maybe they came from a town their their previous town they had some church their previous town they had some church their previous town they had some church hurt and they left the church they're hurt and they left the church they're hurt and they left the church they're like man when we move to this new city i like man when we move to this new city i like man when we move to this new city i don't know if we're going to get in don't know if we're going to get in don't know if we're going to get in charge charge charge but i don't know if we're going to get but i don't know if we're going to get but i don't know if we're going to get involved with the church or not like i involved with the church or not like i involved with the church or not like i just don't really know and and when they just don't really know and and when they just don't really know and and when they got that resource from you they were got that resource from you they were got that resource from you they were like well you know that church is nice like well you know that church is nice like well you know that church is nice but then ultimately the church on their but then ultimately the church on their but then ultimately the church on their side of town had a service time that was side of town had a service time that was side of town had a service time that was easier for them or it was just closer to easier for them or it was just closer to easier for them or it was just closer to their house or they had a youth ministry their house or they had a youth ministry their house or they had a youth ministry that was better for their kids or that was better for their kids or that was better for their kids or whatever else there are a hundred whatever else there are a hundred whatever else there are a hundred reasons someone may end up choosing a reasons someone may end up choosing a reasons someone may end up choosing a different church other than yours even different church other than yours even different church other than yours even after engaging with this content so i after engaging with this content so i after engaging with this content so i would just encourage you as you go would just encourage you as you go would just encourage you as you go through this don't become bitter or sort through this don't become bitter or sort through this don't become bitter or sort of territorial if if like this doesn't of territorial if if like this doesn't of territorial if if like this doesn't work exactly how maybe you imagine it work exactly how maybe you imagine it work exactly how maybe you imagine it does you're still doing ministry does you're still doing ministry does you're still doing ministry yeah that's that's really good thanks yeah that's that's really good thanks yeah that's that's really good thanks for sharing that chris that's good for sharing that chris that's good for sharing that chris that's good insight insight insight i actually in the sheet that i gave you

i actually in the sheet that i gave you i actually in the sheet that i gave you guys i gave six bullet points on what to guys i gave six bullet points on what to guys i gave six bullet points on what to do after you have a person's email do after you have a person's email do after you have a person's email address and i'm just gonna read through address and i'm just gonna read through address and i'm just gonna read through the six points i think we've actually the six points i think we've actually the six points i think we've actually covered all of them but just in case we covered all of them but just in case we covered all of them but just in case we didn't and this is how we'll wrap things didn't and this is how we'll wrap things didn't and this is how we'll wrap things up this has been a really great up this has been a really great up this has been a really great conversation and hopefully our listeners conversation and hopefully our listeners conversation and hopefully our listeners and our youtube watchers have gained and our youtube watchers have gained and our youtube watchers have gained some insight here uh what do you do once some insight here uh what do you do once some insight here uh what do you do once you have a person's email address number you have a person's email address number you have a person's email address number one you do send them additional emails one you do send them additional emails one you do send them additional emails with content relevant to the content with content relevant to the content with content relevant to the content that they've already expressed interest that they've already expressed interest that they've already expressed interest in i think we hit on that if they've in i think we hit on that if they've in i think we hit on that if they've expressed interest in children's expressed interest in children's expressed interest in children's ministry content or marriage content or ministry content or marriage content or ministry content or marriage content or something about the community follow up something about the community follow up something about the community follow up with emails on the same topic with emails on the same topic with emails on the same topic don't put them on your general don't put them on your general don't put them on your general church-wide newsletter okay chris i church-wide newsletter okay chris i church-wide newsletter okay chris i think you hit that one think you hit that one think you hit that one don't put them on your general don't put them on your general don't put them on your general newsletter newsletter newsletter do send them a series of emails over a do send them a series of emails over a do send them a series of emails over a period of time period of time period of time okay so we call that a nurture campaign okay so we call that a nurture campaign okay so we call that a nurture campaign or a drip campaign or a drip campaign or a drip campaign don't email them infinitely jason don't email them infinitely jason don't email them infinitely jason suggested three months or something of suggested three months or something of suggested three months or something of that nature you decide how many emails that nature you decide how many emails that nature you decide how many emails and how much time it's going to take but and how much time it's going to take but and how much time it's going to take but it shouldn't be infinite it shouldn't be infinite it shouldn't be infinite do give them calls to action in those do give them calls to action in those do give them calls to action in those additional emails you want to provide additional emails you want to provide additional emails you want to provide them something that's useful and helpful them something that's useful and helpful them something that's useful and helpful for them in these additional emails but for them in these additional emails but for them in these additional emails but you also want to make sure that every you also want to make sure that every you also want to make sure that every one of those emails has an opportunity one of those emails has an opportunity one of those emails has an opportunity for them to raise their hand and say i'm for them to raise their hand and say i'm for them to raise their hand and say i'm ready for you to know me okay in all of ready for you to know me okay in all of ready for you to know me okay in all of these emails and all the content that these emails and all the content that these emails and all the content that they're consuming they're getting to they're consuming they're getting to they're consuming they're getting to know you better as a church or as a know you better as a church or as a know you better as a church or as a church leader but always give them the church leader but always give them the church leader but always give them the opportunity opportunity opportunity to respond and reciprocate and say okay

to respond and reciprocate and say okay to respond and reciprocate and say okay i'm ready for you to know me and finally i'm ready for you to know me and finally i'm ready for you to know me and finally don't be disappointed or surprised if don't be disappointed or surprised if don't be disappointed or surprised if they unsubscribe from your email before they unsubscribe from your email before they unsubscribe from your email before they get through the whole campaign uh they get through the whole campaign uh they get through the whole campaign uh it's probably going to happen it's it's probably going to happen it's it's probably going to happen it's probably going to happen most of the probably going to happen most of the probably going to happen most of the time i think that's one of the reasons time i think that's one of the reasons time i think that's one of the reasons i'm so freely giving out my email i'm so freely giving out my email i'm so freely giving out my email address so often for gated content is address so often for gated content is address so often for gated content is because i know that as soon as i get the because i know that as soon as i get the because i know that as soon as i get the first email that they're gonna send me i first email that they're gonna send me i first email that they're gonna send me i can just unsubscribe from it and i don't can just unsubscribe from it and i don't can just unsubscribe from it and i don't worry about it anymore so um worry about it anymore so um worry about it anymore so um chris this has been a lot of fun thank chris this has been a lot of fun thank chris this has been a lot of fun thank you so much uh for hanging out with us you so much uh for hanging out with us you so much uh for hanging out with us today and i hope it's been as fun for today and i hope it's been as fun for today and i hope it's been as fun for you as it has been for us um you as it has been for us um you as it has been for us um jason any parting shots here before we jason any parting shots here before we jason any parting shots here before we wrap it up no i i love this kind of wrap it up no i i love this kind of wrap it up no i i love this kind of topic in this conversation thanks chris topic in this conversation thanks chris topic in this conversation thanks chris for your insights because a lot of stuff for your insights because a lot of stuff for your insights because a lot of stuff that you have your experience what that you have your experience what that you have your experience what you've done in the you've done in the you've done in the it's not really a secular world because it's not really a secular world because it's not really a secular world because you've been working for you've been working for you've been working for churches but in the christian in the churches but in the christian in the churches but in the christian in the christian business world christian the christian business world christian the christian business world christian the christian business group yeah those are christian business group yeah those are christian business group yeah those are the truths the truths the truths right right right yeah the marketplace anyway this has yeah the marketplace anyway this has yeah the marketplace anyway this has been great thanks for having me you guys been great thanks for having me you guys been great thanks for having me you guys are great yeah our pleasure thanks chris are great yeah our pleasure thanks chris are great yeah our pleasure thanks chris [Music]