Maximizing Short Form Video for Churches | Sam Trewin

[Music] [Music] and I think the why for me is I realize and I think the why for me is I realize and I think the why for me is I realize I and my wife too we we spend a lot of I and my wife too we we spend a lot of I and my wife too we we spend a lot of our time when it comes to the internet our time when it comes to the internet our time when it comes to the internet we spend it on YouTube shorts Instagram we spend it on YouTube shorts Instagram we spend it on YouTube shorts Instagram real short form content a lot of our real short form content a lot of our real short form content a lot of our friends do that I mean I get messages friends do that I mean I get messages friends do that I mean I get messages texts from my friends and they're texts from my friends and they're texts from my friends and they're sending me short videos all the time and sending me short videos all the time and sending me short videos all the time and that was something that was like if we that was something that was like if we that was something that was like if we want to reach young people at the church want to reach young people at the church want to reach young people at the church we need to be where they are we need to we need to be where they are we need to we need to be where they are we need to go into the Arenas that they're taking go into the Arenas that they're taking go into the Arenas that they're taking place at and I think that's reflected a place at and I think that's reflected a place at and I think that's reflected a lot in sort of our demographics that lot in sort of our demographics that lot in sort of our demographics that we're getting welcome to season 4 we're getting welcome to season 4 we're getting welcome to season 4 episode 26 of the missional marketing episode 26 of the missional marketing episode 26 of the missional marketing podcast my name is Bart Blair and this podcast my name is Bart Blair and this podcast my name is Bart Blair and this is the 150th episode that we have is the 150th episode that we have is the 150th episode that we have produced since 2020 we started this produced since 2020 we started this produced since 2020 we started this podcast so that we could help churches podcast so that we could help churches podcast so that we could help churches grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications and it's my effective Communications and it's my effective Communications and it's my privilege to welcome you to another privilege to welcome you to another privilege to welcome you to another episode of the show or maybe this is episode of the show or maybe this is episode of the show or maybe this is your first time listening or watching your first time listening or watching your first time listening or watching the show we appreciate you tuning in uh the show we appreciate you tuning in uh the show we appreciate you tuning in uh we hope that you are finding this we hope that you are finding this we hope that you are finding this content to be helpful if you happen to content to be helpful if you happen to content to be helpful if you happen to be new to the show make make sure that be new to the show make make sure that be new to the show make make sure that you subscribe wherever you listen to you subscribe wherever you listen to you subscribe wherever you listen to your favorite podcasts so that you don't your favorite podcasts so that you don't your favorite podcasts so that you don't miss future episodes and if you happen miss future episodes and if you happen miss future episodes and if you happen to be watching on our YouTube channel to be watching on our YouTube channel to be watching on our YouTube channel scroll down leave us a little like and scroll down leave us a little like and scroll down leave us a little like and leave a comment over there I personally leave a comment over there I personally leave a comment over there I personally uh monitor the uh comments on our uh monitor the uh comments on our uh monitor the uh comments on our YouTube channel uh so if you leave us a YouTube channel uh so if you leave us a YouTube channel uh so if you leave us a comment or you ask a question or give us comment or you ask a question or give us comment or you ask a question or give us some feedback over there I will some feedback over there I will some feedback over there I will personally be the one that responds and personally be the one that responds and personally be the one that responds and we appreciate you uh engaging with us we appreciate you uh engaging with us we appreciate you uh engaging with us there well speaking of YouTube uh we've there well speaking of YouTube uh we've there well speaking of YouTube uh we've got a great interview lined up for you got a great interview lined up for you got a great interview lined up for you today I have been planning this today I have been planning this today I have been planning this particular interview uh since the fall particular interview uh since the fall particular interview uh since the fall of last year and so glad that we finally of last year and so glad that we finally of last year and so glad that we finally got it on the schedule and got it done got it on the schedule and got it done got it on the schedule and got it done uh today's interview is with Sam truan

uh today's interview is with Sam truan uh today's interview is with Sam truan uh who serves uh as the technical and uh who serves uh as the technical and uh who serves uh as the technical and communications director at Bridgeway communications director at Bridgeway communications director at Bridgeway Church in the Dallas Fort Worth area uh Church in the Dallas Fort Worth area uh Church in the Dallas Fort Worth area uh they call themselves I think the flower they call themselves I think the flower they call themselves I think the flower mound area uh technically their address mound area uh technically their address mound area uh technically their address is Copper Canyon Texas so if you're is Copper Canyon Texas so if you're is Copper Canyon Texas so if you're Googling Bridgeway Church I think it's Googling Bridgeway Church I think it's Googling Bridgeway Church I think it's Bridgeway Church Copper Canyon because Bridgeway Church Copper Canyon because Bridgeway Church Copper Canyon because that's what the address is um but I've that's what the address is um but I've that's what the address is um but I've lived in the Dallas Fort Worth area a lived in the Dallas Fort Worth area a lived in the Dallas Fort Worth area a good chunk of my life and well until I good chunk of my life and well until I good chunk of my life and well until I met the guys at Bridgeway I had no idea met the guys at Bridgeway I had no idea met the guys at Bridgeway I had no idea where Copper Canyon was so uh it's more where Copper Canyon was so uh it's more where Copper Canyon was so uh it's more like Flower Mound but it is Dallas Fort like Flower Mound but it is Dallas Fort like Flower Mound but it is Dallas Fort Worth anyway that really has no bearing Worth anyway that really has no bearing Worth anyway that really has no bearing on this particular interview uh I on this particular interview uh I on this particular interview uh I noticed back in the fall when I was noticed back in the fall when I was noticed back in the fall when I was meeting Sam uh Bridgeway Church is one meeting Sam uh Bridgeway Church is one meeting Sam uh Bridgeway Church is one of the missional marketing partners that of the missional marketing partners that of the missional marketing partners that I get a chance to um meet with on a I get a chance to um meet with on a I get a chance to um meet with on a regular basis and I noticed that their regular basis and I noticed that their regular basis and I noticed that their YouTube channel was blowing up adding YouTube channel was blowing up adding YouTube channel was blowing up adding subscribers by the Dozen by the day uh subscribers by the Dozen by the day uh subscribers by the Dozen by the day uh and really uh basically just pouring a and really uh basically just pouring a and really uh basically just pouring a bunch of effort into their YouTube bunch of effort into their YouTube bunch of effort into their YouTube channel specifically as it relates to channel specifically as it relates to channel specifically as it relates to YouTube shorts and I realized that Sam YouTube shorts and I realized that Sam YouTube shorts and I realized that Sam was on to something that a lot of other was on to something that a lot of other was on to something that a lot of other churches that I'm working with aren't churches that I'm working with aren't churches that I'm working with aren't actually on to and so I invited him onto actually on to and so I invited him onto actually on to and so I invited him onto the show uh to share some of the things the show uh to share some of the things the show uh to share some of the things that he's learning to be best practices that he's learning to be best practices that he's learning to be best practices uh in his YouTube work so this is going uh in his YouTube work so this is going uh in his YouTube work so this is going to be a very very excellent and very to be a very very excellent and very to be a very very excellent and very practical conversation for you if you practical conversation for you if you practical conversation for you if you maybe you're listening to this and maybe you're listening to this and maybe you're listening to this and you're not the person who actually does you're not the person who actually does you're not the person who actually does the video or the social media in your the video or the social media in your the video or the social media in your church um make sure that you share this church um make sure that you share this church um make sure that you share this episode because there's just a ton of episode because there's just a ton of episode because there's just a ton of insight and helpful tidbits in this I insight and helpful tidbits in this I insight and helpful tidbits in this I would consider myself to be pretty would consider myself to be pretty would consider myself to be pretty well-versed in the YouTube World in fact well-versed in the YouTube World in fact well-versed in the YouTube World in fact if you happen to be one of the churches if you happen to be one of the churches if you happen to be one of the churches that I get to coach you know I spent a that I get to coach you know I spent a that I get to coach you know I spent a lot of time talking about YouTube and lot of time talking about YouTube and lot of time talking about YouTube and YouTube optimization and things that YouTube optimization and things that YouTube optimization and things that will help grow your YouTube channel but will help grow your YouTube channel but will help grow your YouTube channel but man I learned a bunch of stuff from Sam

man I learned a bunch of stuff from Sam man I learned a bunch of stuff from Sam in this particular episode in this in this particular episode in this in this particular episode in this interview and I think you will too so interview and I think you will too so interview and I think you will too so again thanks for tuning in to this again thanks for tuning in to this again thanks for tuning in to this week's episode of the missional week's episode of the missional week's episode of the missional marketing podcast without any further marketing podcast without any further marketing podcast without any further delay here's my interview with Sam truan delay here's my interview with Sam truan delay here's my interview with Sam truan from Bridgeway from Bridgeway from Bridgeway Church Sam I'm really excited to have Church Sam I'm really excited to have Church Sam I'm really excited to have you on the show today uh I have been a you on the show today uh I have been a you on the show today uh I have been a friend fan and follower of Bridgeway friend fan and follower of Bridgeway friend fan and follower of Bridgeway Church uh for quite a while and you and Church uh for quite a while and you and Church uh for quite a while and you and I have started to get to know each other I have started to get to know each other I have started to get to know each other here over really the last last part of here over really the last last part of here over really the last last part of last year uh thanks for joining me on last year uh thanks for joining me on last year uh thanks for joining me on the missional marketing podcast yeah of the missional marketing podcast yeah of the missional marketing podcast yeah of course I'm excited to be on it and uh I course I'm excited to be on it and uh I course I'm excited to be on it and uh I was telling my wife just how fun it was was telling my wife just how fun it was was telling my wife just how fun it was going to be to be able to talk to you going to be to be able to talk to you going to be to be able to talk to you and talk through um YouTube and short and talk through um YouTube and short and talk through um YouTube and short form content I hope that I don't form content I hope that I don't form content I hope that I don't disappoint you I hope it does I hope it disappoint you I hope it does I hope it disappoint you I hope it does I hope it is fun uh Jason Hamrock my co-host those is fun uh Jason Hamrock my co-host those is fun uh Jason Hamrock my co-host those that are listening to the podcast or that are listening to the podcast or that are listening to the podcast or watching on our YouTube channel will watching on our YouTube channel will watching on our YouTube channel will notice that Jason is not here today he notice that Jason is not here today he notice that Jason is not here today he uh uh had to make a a trip he's uh uh had to make a a trip he's uh uh had to make a a trip he's traveling and he texted me yesterday and traveling and he texted me yesterday and traveling and he texted me yesterday and said I'm not going to be able to do the said I'm not going to be able to do the said I'm not going to be able to do the podcast tomorrow so his loss uh he podcast tomorrow so his loss uh he podcast tomorrow so his loss uh he doesn't get the opportunity to hang out doesn't get the opportunity to hang out doesn't get the opportunity to hang out with you um it's our it's everybody's with you um it's our it's everybody's with you um it's our it's everybody's loss okay I'll just I'll say I I don't loss okay I'll just I'll say I I don't loss okay I'll just I'll say I I don't know that he'll ever listen to this but know that he'll ever listen to this but know that he'll ever listen to this but I thought I'd say that Jason if you're I thought I'd say that Jason if you're I thought I'd say that Jason if you're listening it's all of our loss that listening it's all of our loss that listening it's all of our loss that you're not here on the episode today but you're not here on the episode today but you're not here on the episode today but I'm glad to have I'm glad to have uh Sam I'm glad to have I'm glad to have uh Sam I'm glad to have I'm glad to have uh Sam on the show uh Sam you serve at a church on the show uh Sam you serve at a church on the show uh Sam you serve at a church in the Dallas Fort Worth area called in the Dallas Fort Worth area called in the Dallas Fort Worth area called Bridgeway why don't you um before we get Bridgeway why don't you um before we get Bridgeway why don't you um before we get into talking about the church and into talking about the church and into talking about the church and specifically your role in the church and specifically your role in the church and specifically your role in the church and the things that we planed to talk about the things that we planed to talk about the things that we planed to talk about in this podcast share a little bit about in this podcast share a little bit about in this podcast share a little bit about just your story how did you end up in just your story how did you end up in just your story how did you end up in Ministry how did you end up doing the

Ministry how did you end up doing the Ministry how did you end up doing the job that you're doing job that you're doing job that you're doing today when I was in uh College I uh was today when I was in uh College I uh was today when I was in uh College I uh was working at Kohl's in fact I it was working at Kohl's in fact I it was working at Kohl's in fact I it was during covid and and everything was kind during covid and and everything was kind during covid and and everything was kind of crazy and so I ended up becoming good of crazy and so I ended up becoming good of crazy and so I ended up becoming good friends with the executive pastor at my friends with the executive pastor at my friends with the executive pastor at my church and he was like Sam you're you're church and he was like Sam you're you're church and he was like Sam you're you're good at music you do that sort of thing good at music you do that sort of thing good at music you do that sort of thing so why don't you uh come and intern for so why don't you uh come and intern for so why don't you uh come and intern for us kind of as a production associate so us kind of as a production associate so us kind of as a production associate so I was like that's great that's exciting I was like that's great that's exciting I was like that's great that's exciting so I did a lot of uh production things so I did a lot of uh production things so I did a lot of uh production things whether it was you know setting up for whether it was you know setting up for whether it was you know setting up for events running cables um filming videos events running cables um filming videos events running cables um filming videos and um so I did that for a while kind of and um so I did that for a while kind of and um so I did that for a while kind of learned how the church worked and so learned how the church worked and so learned how the church worked and so when I graduated I had a marketing when I graduated I had a marketing when I graduated I had a marketing degree and so I wanted to put that to degree and so I wanted to put that to degree and so I wanted to put that to good use I also wanted to keep doing good use I also wanted to keep doing good use I also wanted to keep doing production so I ended up um coming to production so I ended up um coming to production so I ended up um coming to Bridgeway Church which is where I am now Bridgeway Church which is where I am now Bridgeway Church which is where I am now where I'm kind of a cross between a where I'm kind of a cross between a where I'm kind of a cross between a production director and a communications production director and a communications production director and a communications director and I do both of those um director and I do both of those um director and I do both of those um frequently so okay yeah you are a hybrid frequently so okay yeah you are a hybrid frequently so okay yeah you are a hybrid and there are a lot of people that and there are a lot of people that and there are a lot of people that listen to this podcast that are hybrid listen to this podcast that are hybrid listen to this podcast that are hybrid in some role uh they have communications in some role uh they have communications in some role uh they have communications on their plate and on their their their on their plate and on their their their on their plate and on their their their responsibility uh list of responsibility uh list of responsibility uh list of responsibilities but lots of other responsibilities but lots of other responsibilities but lots of other things and um and I know that that's things and um and I know that that's things and um and I know that that's been a little bit of the journey there been a little bit of the journey there been a little bit of the journey there with you at at Bridgeway wasn't with you at at Bridgeway wasn't with you at at Bridgeway wasn't necessarily what you you started doing necessarily what you you started doing necessarily what you you started doing but that role in Communications is but that role in Communications is but that role in Communications is expanded and obviously you're doing a expanded and obviously you're doing a expanded and obviously you're doing a lot of other stuff at the church there lot of other stuff at the church there lot of other stuff at the church there um it's you know all other duties as um it's you know all other duties as um it's you know all other duties as assigned we've all had that in Ministry assigned we've all had that in Ministry assigned we've all had that in Ministry in in some capacity tell us a little bit in in some capacity tell us a little bit in in some capacity tell us a little bit about Bridgeway Church yes so Bridgeway about Bridgeway Church yes so Bridgeway about Bridgeway Church yes so Bridgeway Church is a I guess I would say an Church is a I guess I would say an Church is a I guess I would say an average siiz church I guess I don't have average siiz church I guess I don't have average siiz church I guess I don't have a ton of perspective but we're we run

a ton of perspective but we're we run a ton of perspective but we're we run about 300 to 400 people on a Sunday um about 300 to 400 people on a Sunday um about 300 to 400 people on a Sunday um and so that that creates a unique and so that that creates a unique and so that that creates a unique environment with us being kind of on environment with us being kind of on environment with us being kind of on that cusp of of growing there's a lot of that cusp of of growing there's a lot of that cusp of of growing there's a lot of growth that we see here and so my job growth that we see here and so my job growth that we see here and so my job takes on a lot of uh a lot of different takes on a lot of uh a lot of different takes on a lot of uh a lot of different roles I mean you could say it's roles I mean you could say it's roles I mean you could say it's communication but also with the communication but also with the communication but also with the production stuff and that's not even production stuff and that's not even production stuff and that's not even just it I do web design I you know print just it I do web design I you know print just it I do web design I you know print stuff sometimes I do facilities and stuff sometimes I do facilities and stuff sometimes I do facilities and maintenance and so um everyone at our maintenance and so um everyone at our maintenance and so um everyone at our church is very Hands-On with u creating church is very Hands-On with u creating church is very Hands-On with u creating what Bridgeway is and so I think that's what Bridgeway is and so I think that's what Bridgeway is and so I think that's really great with um just our culture really great with um just our culture really great with um just our culture and um it creates a lot of hard workers and um it creates a lot of hard workers and um it creates a lot of hard workers and people who really just want the and people who really just want the and people who really just want the gospel to be taken to North Dallas yeah gospel to be taken to North Dallas yeah gospel to be taken to North Dallas yeah I I want to make sure that our audience I I want to make sure that our audience I I want to make sure that our audience kind of caught that uh a lot of kind of caught that uh a lot of kind of caught that uh a lot of production work web design and and production work web design and and production work web design and and maintenance facility so you can see Sam maintenance facility so you can see Sam maintenance facility so you can see Sam one hour um in After Effects creating one hour um in After Effects creating one hour um in After Effects creating crate video and the next minute like crate video and the next minute like crate video and the next minute like taking out the garbage is that what you taking out the garbage is that what you taking out the garbage is that what you mean when you say facilities I mean yeah mean when you say facilities I mean yeah mean when you say facilities I mean yeah some sometimes that's what needs to be some sometimes that's what needs to be some sometimes that's what needs to be done you know I'm refilling the water done you know I'm refilling the water done you know I'm refilling the water coolers you know moving trash cans coolers you know moving trash cans coolers you know moving trash cans around whatever whatever needs to be around whatever whatever needs to be around whatever whatever needs to be done um is kind of what I do I I find done um is kind of what I do I I find done um is kind of what I do I I find that uh a lot a lot of times my role that uh a lot a lot of times my role that uh a lot a lot of times my role becomes what's referred to as like a becomes what's referred to as like a becomes what's referred to as like a force multiplier if that Mak sense like force multiplier if that Mak sense like force multiplier if that Mak sense like I'm here to support some of the pastors I'm here to support some of the pastors I'm here to support some of the pastors um because you know for a time we had um because you know for a time we had um because you know for a time we had the head Pastor he was doing doing a lot the head Pastor he was doing doing a lot the head Pastor he was doing doing a lot of the graphic design because he had of the graphic design because he had of the graphic design because he had some past in that and so he was having some past in that and so he was having some past in that and so he was having to do that because that's what needed to to do that because that's what needed to to do that because that's what needed to be done and sometimes it would come at be done and sometimes it would come at be done and sometimes it would come at the cost of being able to minister to

the cost of being able to minister to the cost of being able to minister to people which is not something you want people which is not something you want people which is not something you want and so with me coming on I really take and so with me coming on I really take and so with me coming on I really take on the mindset of like what can I do to on the mindset of like what can I do to on the mindset of like what can I do to enable other people at our church to do enable other people at our church to do enable other people at our church to do what they're gifted at and also I can do what they're gifted at and also I can do what they're gifted at and also I can do what I'm gifted at which is you know what I'm gifted at which is you know what I'm gifted at which is you know doing the production and Communications doing the production and Communications doing the production and Communications things yeah I remember the first time I things yeah I remember the first time I things yeah I remember the first time I met uh Pastor Kyle I walked into his met uh Pastor Kyle I walked into his met uh Pastor Kyle I walked into his office and he had his little video rig office and he had his little video rig office and he had his little video rig set up on his desk with a DSLR video set up on his desk with a DSLR video set up on his desk with a DSLR video camera I'm like pastors don't do that camera I'm like pastors don't do that camera I'm like pastors don't do that most of them are using the built in most of them are using the built in most of them are using the built in webcam on their crappy IBM you know webcam on their crappy IBM you know webcam on their crappy IBM you know computer or whatever right and he not computer or whatever right and he not computer or whatever right and he not Pastor Kyle he had his DSLR set up there Pastor Kyle he had his DSLR set up there Pastor Kyle he had his DSLR set up there so very impressive yes yeah and then you so very impressive yes yeah and then you so very impressive yes yeah and then you know what I'm the first Pastor that I know what I'm the first Pastor that I know what I'm the first Pastor that I served on my first Ministry role uh was served on my first Ministry role uh was served on my first Ministry role uh was I spent a bit about about a decade or so I spent a bit about about a decade or so I spent a bit about about a decade or so as a worship pastor and creative arts as a worship pastor and creative arts as a worship pastor and creative arts director in a church and actually it was director in a church and actually it was director in a church and actually it was a gift to me that my senior pastor had a gift to me that my senior pastor had a gift to me that my senior pastor had incredible visual design gifts and incredible visual design gifts and incredible visual design gifts and talents um and he's the one that taught talents um and he's the one that taught talents um and he's the one that taught me how to use Photoshop and Premiere and me how to use Photoshop and Premiere and me how to use Photoshop and Premiere and uh you know I was I was a young growing uh you know I was I was a young growing uh you know I was I was a young growing leader and he had happened to have those leader and he had happened to have those leader and he had happened to have those skills and and it was actually pretty skills and and it was actually pretty skills and and it was actually pretty cool but over time I think he was cool but over time I think he was cool but over time I think he was greatly relieved that I could take more greatly relieved that I could take more greatly relieved that I could take more and more of those responsibilities so and more of those responsibilities so and more of those responsibilities so that he didn't have to spend as much that he didn't have to spend as much that he didn't have to spend as much time doing it he had a had an idea about time doing it he had a had an idea about time doing it he had a had an idea about the things he wanted done and because he the things he wanted done and because he the things he wanted done and because he could do that himself himself for for a could do that himself himself for for a could do that himself himself for for a long time he did but of course you know long time he did but of course you know long time he did but of course you know the church gets better when more and the church gets better when more and the church gets better when more and more people are getting to you know more people are getting to you know more people are getting to you know contribute to the the the ministry and contribute to the the the ministry and contribute to the the the ministry and the work especially the creative stuff the work especially the creative stuff the work especially the creative stuff you you get more creativity uh elevated

you you get more creativity uh elevated you you get more creativity uh elevated when you have more people participating when you have more people participating when you have more people participating it and contributing to it so that's it and contributing to it so that's it and contributing to it so that's that's pretty cool so you you've Sam you that's pretty cool so you you've Sam you that's pretty cool so you you've Sam you you've decid described Your Role you do you've decid described Your Role you do you've decid described Your Role you do a lot of different things at Bridgeway a lot of different things at Bridgeway a lot of different things at Bridgeway and we'll we'll discount like the taking and we'll we'll discount like the taking and we'll we'll discount like the taking out the garbage and the mopping the out the garbage and the mopping the out the garbage and the mopping the cores we don't have to talk about that cores we don't have to talk about that cores we don't have to talk about that but like what what is your week like but like what what is your week like but like what what is your week like what are your what are your primary what are your what are your primary what are your what are your primary focuses if if everything else has to focuses if if everything else has to focuses if if everything else has to Fall by the wayside what are the like Fall by the wayside what are the like Fall by the wayside what are the like three four five bullet points of of uh three four five bullet points of of uh three four five bullet points of of uh work pieces of work that you have to do work pieces of work that you have to do work pieces of work that you have to do every single week just to make sure that every single week just to make sure that every single week just to make sure that the machine keeps running yeah I I would the machine keeps running yeah I I would the machine keeps running yeah I I would say I mean a big part of what I do say I mean a big part of what I do say I mean a big part of what I do happens on Sundays so that's certainly happens on Sundays so that's certainly happens on Sundays so that's certainly to me that's the start of my if you were to me that's the start of my if you were to me that's the start of my if you were to call it a work week but that's the to call it a work week but that's the to call it a work week but that's the start of what I do and so normally on start of what I do and so normally on start of what I do and so normally on Sundays I'm running around making sure Sundays I'm running around making sure Sundays I'm running around making sure putting fires out you know making sure putting fires out you know making sure putting fires out you know making sure everything's running smoothly and so everything's running smoothly and so everything's running smoothly and so then on Mondays nor come in and that's then on Mondays nor come in and that's then on Mondays nor come in and that's when I focus a lot on the communication when I focus a lot on the communication when I focus a lot on the communication social media things online stuff social media things online stuff social media things online stuff specifically um and we also have specifically um and we also have specifically um and we also have meetings on Mondays so it it kind of meetings on Mondays so it it kind of meetings on Mondays so it it kind of works well because I can do that works well because I can do that works well because I can do that sometimes in the meeting whenever I sometimes in the meeting whenever I sometimes in the meeting whenever I don't have time to do it or you know the don't have time to do it or you know the don't have time to do it or you know the meeting is kind of going on about meeting is kind of going on about meeting is kind of going on about something that doesn't necessarily something that doesn't necessarily something that doesn't necessarily pertain to me but I'm able to work on pertain to me but I'm able to work on pertain to me but I'm able to work on those things kind of in the background those things kind of in the background those things kind of in the background which is helpful and I'm able to get all which is helpful and I'm able to get all which is helpful and I'm able to get all that done so then Tuesdays and that done so then Tuesdays and that done so then Tuesdays and Wednesdays I'm normally focused on Wednesdays I'm normally focused on Wednesdays I'm normally focused on production elements whether it's production elements whether it's production elements whether it's preparing the sermon notes or getting preparing the sermon notes or getting preparing the sermon notes or getting lyrics or tracks together programming lyrics or tracks together programming lyrics or tracks together programming the lights and then typically on the lights and then typically on the lights and then typically on Thursdays I'm putting on finishing Thursdays I'm putting on finishing Thursdays I'm putting on finishing touches to whatever I did the past touches to whatever I did the past touches to whatever I did the past couple days and also I'll normally do couple days and also I'll normally do couple days and also I'll normally do print materials on Thursdays or I'll print materials on Thursdays or I'll print materials on Thursdays or I'll update the LED signs and that also is

update the LED signs and that also is update the LED signs and that also is sort of when I would do more facilities sort of when I would do more facilities sort of when I would do more facilities sorts of things on those days just sorts of things on those days just sorts of things on those days just making sure everything's ready to go for making sure everything's ready to go for making sure everything's ready to go for if we have a Friday night event Saturday if we have a Friday night event Saturday if we have a Friday night event Saturday night or getting ready for Sunday night or getting ready for Sunday night or getting ready for Sunday morning if no one's using the facility morning if no one's using the facility morning if no one's using the facility yeah okay so you know one of the things yeah okay so you know one of the things yeah okay so you know one of the things you and I were meeting I don't know you and I were meeting I don't know you and I were meeting I don't know months and months ago as you were months and months ago as you were months and months ago as you were talking through just your schedule each talking through just your schedule each talking through just your schedule each week um you and I were talking about um week um you and I were talking about um week um you and I were talking about um some of the digital media some of the some of the digital media some of the some of the digital media some of the digital content that you're creating and digital content that you're creating and digital content that you're creating and one of the things that you talked about one of the things that you talked about one of the things that you talked about was your Mondays I think Mondays you was your Mondays I think Mondays you was your Mondays I think Mondays you said you you do a lot of your content said you you do a lot of your content said you you do a lot of your content creation for for social uh particularly creation for for social uh particularly creation for for social uh particularly stuff related to the sermon from the day stuff related to the sermon from the day stuff related to the sermon from the day before right because it's fresh in your before right because it's fresh in your before right because it's fresh in your mind you're doing some post- production mind you're doing some post- production mind you're doing some post- production stuff getting stuff loaded onto YouTube stuff getting stuff loaded onto YouTube stuff getting stuff loaded onto YouTube and and and and the like um and one of and and and and the like um and one of and and and and the like um and one of the things that I noted uh as we were the things that I noted uh as we were the things that I noted uh as we were kind of talking through this is I kind of talking through this is I kind of talking through this is I flipped over to your you know to your flipped over to your you know to your flipped over to your you know to your YouTube channel which Again Church of YouTube channel which Again Church of YouTube channel which Again Church of you know 300 people I kind of I I kind you know 300 people I kind of I I kind you know 300 people I kind of I I kind of figured I knew what to expect when I of figured I knew what to expect when I of figured I knew what to expect when I got over there and all of a sudden I got over there and all of a sudden I got over there and all of a sudden I look at it like we got couple thousand look at it like we got couple thousand look at it like we got couple thousand followers on your YouTube channel and followers on your YouTube channel and followers on your YouTube channel and I'm looking at your shorts and I'm like I'm looking at your shorts and I'm like I'm looking at your shorts and I'm like holy smokes you're you're you're doing holy smokes you're you're you're doing holy smokes you're you're you're doing something here that's different than a something here that's different than a something here that's different than a lot of other churches um and there's two lot of other churches um and there's two lot of other churches um and there's two questions that I want to ask one is why questions that I want to ask one is why questions that I want to ask one is why why are you spending as much time on why are you spending as much time on why are you spending as much time on YouTube as you are so if you're YouTube as you are so if you're YouTube as you are so if you're listening to this podcast or you're listening to this podcast or you're listening to this podcast or you're watching on our YouTube channel if watching on our YouTube channel if watching on our YouTube channel if you're watching on YouTube is going to you're watching on YouTube is going to you're watching on YouTube is going to be easy scroll down to the description be easy scroll down to the description be easy scroll down to the description and we're going to link to the uh and we're going to link to the uh and we're going to link to the uh Bridgeway YouTube channel if you're Bridgeway YouTube channel if you're Bridgeway YouTube channel if you're listening you're going to have to go listening you're going to have to go listening you're going to have to go over to the missional marketing website

over to the missional marketing website over to the missional marketing website missional marketing.com go to our missional marketing.com go to our missional marketing.com go to our podcast and look for this episode we'll podcast and look for this episode we'll podcast and look for this episode we'll include it in the show notes but one of include it in the show notes but one of include it in the show notes but one of the things that people are going to see the things that people are going to see the things that people are going to see is that for a church your size you is that for a church your size you is that for a church your size you actually have a pretty good siiz actually have a pretty good siiz actually have a pretty good siiz subscriber list for for your channel but subscriber list for for your channel but subscriber list for for your channel but if they go over to shorts um there is no if they go over to shorts um there is no if they go over to shorts um there is no shortage of shorts on your YouTube shortage of shorts on your YouTube shortage of shorts on your YouTube channel and that was one of the things channel and that was one of the things channel and that was one of the things that stood out to me because a lot of that stood out to me because a lot of that stood out to me because a lot of churches even big churches that have churches even big churches that have churches even big churches that have full production teams and and content full production teams and and content full production teams and and content creation teams are not doing as much as creation teams are not doing as much as creation teams are not doing as much as you're doing on YouTube I want you to you're doing on YouTube I want you to you're doing on YouTube I want you to talk about why like why is is why is talk about why like why is is why is talk about why like why is is why is this important to you um and and how do this important to you um and and how do this important to you um and and how do you get it done because there really is you get it done because there really is you get it done because there really is quite a bit so why don't why don't you quite a bit so why don't why don't you quite a bit so why don't why don't you just kind of jump in there and start just kind of jump in there and start just kind of jump in there and start talking about what you discovered what talking about what you discovered what talking about what you discovered what you've done along the way why it's you've done along the way why it's you've done along the way why it's important to you why you make it a important to you why you make it a important to you why you make it a priority priority priority yeah well I mean starting with the why yeah well I mean starting with the why yeah well I mean starting with the why is probably the most important thing is probably the most important thing is probably the most important thing here and I think the why for me is I here and I think the why for me is I here and I think the why for me is I realize I and my wife too we we spend a realize I and my wife too we we spend a realize I and my wife too we we spend a lot of our time when it comes to the lot of our time when it comes to the lot of our time when it comes to the internet we spend it on YouTube shorts internet we spend it on YouTube shorts internet we spend it on YouTube shorts Instagram real short form content a lot Instagram real short form content a lot Instagram real short form content a lot of our friends do that I mean I get of our friends do that I mean I get of our friends do that I mean I get messages texts from my friends and messages texts from my friends and messages texts from my friends and they're sending me short videos all the they're sending me short videos all the they're sending me short videos all the time and that was something that was time and that was something that was time and that was something that was like if we want to reach young people at like if we want to reach young people at like if we want to reach young people at the church we need to be where they are the church we need to be where they are the church we need to be where they are we need to go into the Arenas that we need to go into the Arenas that we need to go into the Arenas that they're taking place at and I think they're taking place at and I think they're taking place at and I think that's reflected a lot in sort of our that's reflected a lot in sort of our that's reflected a lot in sort of our demographics that we're getting and demographics that we're getting and demographics that we're getting and something I realized is all of our something I realized is all of our something I realized is all of our demographics are basically me more or demographics are basically me more or demographics are basically me more or less which is funny they're all you know less which is funny they're all you know less which is funny they're all you know 20 25y old males it's like 67% of the 20 25y old males it's like 67% of the 20 25y old males it's like 67% of the people who watch our shorts fall into people who watch our shorts fall into people who watch our shorts fall into that demographic which I think is funny that demographic which I think is funny that demographic which I think is funny because at the end of the day I'm just

because at the end of the day I'm just because at the end of the day I'm just making shorts or reels that I want to making shorts or reels that I want to making shorts or reels that I want to watch and so okay uh it sort of attracts watch and so okay uh it sort of attracts watch and so okay uh it sort of attracts those kinds of people as well so I think those kinds of people as well so I think those kinds of people as well so I think again that point is if you want to reach again that point is if you want to reach again that point is if you want to reach young people you have to be where they young people you have to be where they young people you have to be where they are and the other thing is that whenever are and the other thing is that whenever are and the other thing is that whenever you're making these short so sometimes you're making these short so sometimes you're making these short so sometimes it's the only exposure to the gospel it's the only exposure to the gospel it's the only exposure to the gospel that people have um they they're just that people have um they they're just that people have um they they're just scrolling through looking at their scrolling through looking at their scrolling through looking at their political shorts or whatever it ends up political shorts or whatever it ends up political shorts or whatever it ends up being and they get a a video of Pastor being and they get a a video of Pastor being and they get a a video of Pastor Kyle talking about Jesus and and a lot Kyle talking about Jesus and and a lot Kyle talking about Jesus and and a lot of times people don't know what to do of times people don't know what to do of times people don't know what to do with that and it's like the the metaphor with that and it's like the the metaphor with that and it's like the the metaphor of a pebble in someone's shoe have you of a pebble in someone's shoe have you of a pebble in someone's shoe have you heard that one before yeah for sure yeah heard that one before yeah for sure yeah heard that one before yeah for sure yeah you like if you have a rock in your shoe you like if you have a rock in your shoe you like if you have a rock in your shoe you have to deal with it and so um you you have to deal with it and so um you you have to deal with it and so um you have to take off your shoe and at least have to take off your shoe and at least have to take off your shoe and at least chew on it think about it right um when chew on it think about it right um when chew on it think about it right um when it comes chew don't chew on the pebble it comes chew don't chew on the pebble it comes chew don't chew on the pebble just chew don't chew on the pebble but just chew don't chew on the pebble but just chew don't chew on the pebble but chew on chew on the gospel think think chew on chew on the gospel think think chew on chew on the gospel think think about what it means and so people are about what it means and so people are about what it means and so people are confronted with that and sometimes it it confronted with that and sometimes it it confronted with that and sometimes it it leads them to making Next Step decisions leads them to making Next Step decisions leads them to making Next Step decisions which is my hope for them um and and which is my hope for them um and and which is my hope for them um and and maybe that manifests in coming to church maybe that manifests in coming to church maybe that manifests in coming to church on a Sunday and we link our church to be on a Sunday and we link our church to be on a Sunday and we link our church to be available resource for them but also it available resource for them but also it available resource for them but also it could prompt them to talk to one of could prompt them to talk to one of could prompt them to talk to one of their Christian friends at work and say their Christian friends at work and say their Christian friends at work and say hey I saw this short I don't know what hey I saw this short I don't know what hey I saw this short I don't know what it means like can you explain this to me it means like can you explain this to me it means like can you explain this to me I've never heard about Christianity like I've never heard about Christianity like I've never heard about Christianity like this before so that's definitely my this before so that's definitely my this before so that's definitely my intention um to doing that and so I I I intention um to doing that and so I I I intention um to doing that and so I I I think that's important to State why I'm think that's important to State why I'm think that's important to State why I'm doing um okay yeah let let me let me doing um okay yeah let let me let me doing um okay yeah let let me let me pause for just a second there because I pause for just a second there because I pause for just a second there because I want to I really do want to uh I just want to I really do want to uh I just want to I really do want to uh I just want to affirm your motivation in that want to affirm your motivation in that want to affirm your motivation in that you know one of the things that is a

you know one of the things that is a you know one of the things that is a little bit challenging with social little bit challenging with social little bit challenging with social content these days and I I don't mean to content these days and I I don't mean to content these days and I I don't mean to be critical of of church Communications be critical of of church Communications be critical of of church Communications directors because I and I I understand directors because I and I I understand directors because I and I I understand the pressure of the role but a lot of the pressure of the role but a lot of the pressure of the role but a lot of times the AR reason we're creating a lot times the AR reason we're creating a lot times the AR reason we're creating a lot of the social content that we do is of the social content that we do is of the social content that we do is because it's one of the few spaces where because it's one of the few spaces where because it's one of the few spaces where we get sort of instantaneous feedback as we get sort of instantaneous feedback as we get sort of instantaneous feedback as to whether or not we're doing well in to whether or not we're doing well in to whether or not we're doing well in our job you know one of the one of the our job you know one of the one of the our job you know one of the one of the things that Communications directors things that Communications directors things that Communications directors often hear is it's it's the worst thing often hear is it's it's the worst thing often hear is it's it's the worst thing you ever want to hear is well I didn't you ever want to hear is well I didn't you ever want to hear is well I didn't know that that was happening I didn't know that that was happening I didn't know that that was happening I didn't know when that was I didn't know we were know when that was I didn't know we were know when that was I didn't know we were doing that and so most of the feedback doing that and so most of the feedback doing that and so most of the feedback that you often get in it comm's role is that you often get in it comm's role is that you often get in it comm's role is you're not doing your job well if you you're not doing your job well if you you're not doing your job well if you were doing your job better then I would were doing your job better then I would were doing your job better then I would know what I'm supposed to no and one of know what I'm supposed to no and one of know what I'm supposed to no and one of the things about social media that I the things about social media that I the things about social media that I think you know it it it can be a little think you know it it it can be a little think you know it it it can be a little bit of a fault is that when we're bit of a fault is that when we're bit of a fault is that when we're creating we're posting content to social creating we're posting content to social creating we're posting content to social Facebook Instagram uh Tik Tok YouTube Facebook Instagram uh Tik Tok YouTube Facebook Instagram uh Tik Tok YouTube whatever is that when we get engagement whatever is that when we get engagement whatever is that when we get engagement on those platforms it affirms for us on those platforms it affirms for us on those platforms it affirms for us that we're creating content that people that we're creating content that people that we're creating content that people like there's nothing wrong with that but like there's nothing wrong with that but like there's nothing wrong with that but if that is the primary motivation for if that is the primary motivation for if that is the primary motivation for why you're creating content you're why you're creating content you're why you're creating content you're setting yourself up for disappointment setting yourself up for disappointment setting yourself up for disappointment when the content doesn't do what you when the content doesn't do what you when the content doesn't do what you expect it to do whereas if you realize expect it to do whereas if you realize expect it to do whereas if you realize that the internet is the mission field that the internet is the mission field that the internet is the mission field and you have the opportunity to share and you have the opportunity to share and you have the opportunity to share the gospel and to connect with people in the gospel and to connect with people in the gospel and to connect with people in a way that you can't connect with them a way that you can't connect with them a way that you can't connect with them anywhere else other than using these anywhere else other than using these anywhere else other than using these digital platforms and that's your pure digital platforms and that's your pure digital platforms and that's your pure motivation I I think that it's it's it's

motivation I I think that it's it's it's motivation I I think that it's it's it's something that I believe God wants to something that I believe God wants to something that I believe God wants to bless I don't think that God's bless I don't think that God's bless I don't think that God's withholding blessing from us on the withholding blessing from us on the withholding blessing from us on the internet I think he wants to bless us on internet I think he wants to bless us on internet I think he wants to bless us on the internet but our motivation has to the internet but our motivation has to the internet but our motivation has to be pure our our purpose needs to be be pure our our purpose needs to be be pure our our purpose needs to be connected to the purpose of the church connected to the purpose of the church connected to the purpose of the church and what we're called to do and making and what we're called to do and making and what we're called to do and making disciples and discipling disciples and disciples and discipling disciples and disciples and discipling disciples and so um I wanted to pause on that because so um I wanted to pause on that because so um I wanted to pause on that because you know I've talked to a lot of comms you know I've talked to a lot of comms you know I've talked to a lot of comms directors and media people and a lot of directors and media people and a lot of directors and media people and a lot of churches and I've never heard anybody churches and I've never heard anybody churches and I've never heard anybody give as pure an answer as you did Sam give as pure an answer as you did Sam give as pure an answer as you did Sam about what the motivation is there so um about what the motivation is there so um about what the motivation is there so um good on you uh now let's talk a little good on you uh now let's talk a little good on you uh now let's talk a little bit about the strategy because again bit about the strategy because again bit about the strategy because again you're doing a lot more than I think a you're doing a lot more than I think a you're doing a lot more than I think a lot of other churches are doing or maybe lot of other churches are doing or maybe lot of other churches are doing or maybe that they even think they can do why that they even think they can do why that they even think they can do why don't you break down a little bit about don't you break down a little bit about don't you break down a little bit about what what you've learned and what you're what what you've learned and what you're what what you've learned and what you're doing and why why you're doing it the doing and why why you're doing it the doing and why why you're doing it the way you're doing it yeah I think I think way you're doing it yeah I think I think way you're doing it yeah I think I think again a first thing is to go back to it again a first thing is to go back to it again a first thing is to go back to it what you just said and and I think it's what you just said and and I think it's what you just said and and I think it's important that you whenever you're important that you whenever you're important that you whenever you're planning your social media whenever planning your social media whenever planning your social media whenever you're doing that that you're praying you're doing that that you're praying you're doing that that you're praying about it that you're asking God what you about it that you're asking God what you about it that you're asking God what you want what he wants you to do but also want what he wants you to do but also want what he wants you to do but also that you're praying over that just one that you're praying over that just one that you're praying over that just one person would be confronted with the person would be confronted with the person would be confronted with the gospel and I think that if you're gospel and I think that if you're gospel and I think that if you're approaching your social media as just approaching your social media as just approaching your social media as just like a corporate entity almost and like a corporate entity almost and like a corporate entity almost and you're just trying to do it because you're just trying to do it because you're just trying to do it because that's what you your job is then I think that's what you your job is then I think that's what you your job is then I think think a lot of people need to take a think a lot of people need to take a think a lot of people need to take a step back and at least pray over it on a step back and at least pray over it on a step back and at least pray over it on a you know a Monday like do something that you know a Monday like do something that you know a Monday like do something that that connects that to God because I that connects that to God because I that connects that to God because I think that's important so I I think think that's important so I I think think that's important so I I think that's the number one thing um now now a that's the number one thing um now now a that's the number one thing um now now a couple other just more concrete um couple other just more concrete um couple other just more concrete um information that I've learned is number information that I've learned is number information that I've learned is number one is that uh social media often feels

one is that uh social media often feels one is that uh social media often feels almost like a black box like you have almost like a black box like you have almost like a black box like you have this content that you make and then you this content that you make and then you this content that you make and then you enter it in to YouTube Instagram and enter it in to YouTube Instagram and enter it in to YouTube Instagram and then some sort of result comes out and a then some sort of result comes out and a then some sort of result comes out and a lot of people don't know what that lot of people don't know what that lot of people don't know what that middle ground is and so because of that middle ground is and so because of that middle ground is and so because of that I think it's important to really um like I think it's important to really um like I think it's important to really um like take note of what you're doing what take note of what you're doing what take note of what you're doing what works and what doesn't and also not to works and what doesn't and also not to works and what doesn't and also not to be afraid of trying new things like be afraid of trying new things like be afraid of trying new things like sometimes I'll make a piece of content sometimes I'll make a piece of content sometimes I'll make a piece of content and I'll think this is going to be great and I'll think this is going to be great and I'll think this is going to be great this is going to do so well and it gets this is going to do so well and it gets this is going to do so well and it gets seven views right and then sometimes seven views right and then sometimes seven views right and then sometimes it's I'll I'll make a Shor or something it's I'll I'll make a Shor or something it's I'll I'll make a Shor or something like I think our most viewed short is like I think our most viewed short is like I think our most viewed short is this way it's something that I was like this way it's something that I was like this way it's something that I was like I don't think this is very interesting I don't think this is very interesting I don't think this is very interesting but you know like we we we it's it's but you know like we we we it's it's but you know like we we we it's it's somewhat you know enjoyable to watch so somewhat you know enjoyable to watch so somewhat you know enjoyable to watch so and then that has like 11,000 views on and then that has like 11,000 views on and then that has like 11,000 views on it I'm like how did that even happen I it I'm like how did that even happen I it I'm like how did that even happen I don't know and so I think it's important don't know and so I think it's important don't know and so I think it's important to just try new things see what works to just try new things see what works to just try new things see what works see what doesn't and um again not see what doesn't and um again not see what doesn't and um again not measure your success based on how many measure your success based on how many measure your success based on how many views it gets um but do it B just based views it gets um but do it B just based views it gets um but do it B just based on trying new things I think is very on trying new things I think is very on trying new things I think is very important um now um a couple couple important um now um a couple couple important um now um a couple couple other things is is um other things is is um other things is is um is don't be stuck in the ways that is don't be stuck in the ways that is don't be stuck in the ways that you're doing it again I think that you're doing it again I think that you're doing it again I think that connects quite a bit um now it's connects quite a bit um now it's connects quite a bit um now it's important to to to do that and for important to to to do that and for important to to to do that and for example not being stuck in your ways example not being stuck in your ways example not being stuck in your ways when during Christmas time I was really when during Christmas time I was really when during Christmas time I was really worried about not being able to post worried about not being able to post worried about not being able to post because I was going to be with family because I was going to be with family because I was going to be with family and so I stopped posting for like a week and so I stopped posting for like a week and so I stopped posting for like a week and I thought oh no my YouTube channel

and I thought oh no my YouTube channel and I thought oh no my YouTube channel uh is it's it's going to Blacklist all uh is it's it's going to Blacklist all uh is it's it's going to Blacklist all the stuff I'm making and then for the stuff I'm making and then for the stuff I'm making and then for whatever reason it's not going to be whatever reason it's not going to be whatever reason it's not going to be successful it turns out that that was successful it turns out that that was successful it turns out that that was actually the opposite um we got five actually the opposite um we got five actually the opposite um we got five times more times more times more exposure the next two weeks following me exposure the next two weeks following me exposure the next two weeks following me taking a break and I I think it was taking a break and I I think it was taking a break and I I think it was important for me to realize that I can't important for me to realize that I can't important for me to realize that I can't just do the same thing every week and just do the same thing every week and just do the same thing every week and expect it to be you know equally as expect it to be you know equally as expect it to be you know equally as successful I think it was important to successful I think it was important to successful I think it was important to um not not not be stuck in that now I'm um not not not be stuck in that now I'm um not not not be stuck in that now I'm G to stop you right there though okay G to stop you right there though okay G to stop you right there though okay because leading up to Christmas this not because leading up to Christmas this not because leading up to Christmas this not like you were posting like two shorts a like you were posting like two shorts a like you were posting like two shorts a week and then all of a sudden you went week and then all of a sudden you went week and then all of a sudden you went to zero and then you came back to two to zero and then you came back to two to zero and then you came back to two shorts a week don't you talk a little shorts a week don't you talk a little shorts a week don't you talk a little bit about the volume of content creating bit about the volume of content creating bit about the volume of content creating what's your strategy what are you doing what's your strategy what are you doing what's your strategy what are you doing yeah so so week to week I I make about yeah so so week to week I I make about yeah so so week to week I I make about my goal is to make 18 shorts and I'm my goal is to make 18 shorts and I'm my goal is to make 18 shorts and I'm posting them two to three uh a day posting them two to three uh a day posting them two to three uh a day typically wa wait wait wait wait you typically wa wait wait wait wait you typically wa wait wait wait wait you said 18 and 18 all from a single sermon said 18 and 18 all from a single sermon said 18 and 18 all from a single sermon one one piece of sermon sometimes I'll one one piece of sermon sometimes I'll one one piece of sermon sometimes I'll accidentally make 27 that happened to me accidentally make 27 that happened to me accidentally make 27 that happened to me a few weeks and it's like I I don't know a few weeks and it's like I I don't know a few weeks and it's like I I don't know how I I think part of it is is our how I I think part of it is is our how I I think part of it is is our pastors are are really great at doing a pastors are are really great at doing a pastors are are really great at doing a few key things that make them almost few key things that make them almost few key things that make them almost like shortable like they restate the like shortable like they restate the like shortable like they restate the ideas that they're speaking and they ideas that they're speaking and they ideas that they're speaking and they avoid using common nouns for example avoid using common nouns for example avoid using common nouns for example like instead of saying he said they say like instead of saying he said they say like instead of saying he said they say Jesus said and so that way it puts the Jesus said and so that way it puts the Jesus said and so that way it puts the shorts in context which makes it so easy shorts in context which makes it so easy shorts in context which makes it so easy for me to make them so wow that is for me to make them so wow that is for me to make them so wow that is that's a very interesting little Nuance that's a very interesting little Nuance that's a very interesting little Nuance there that I don't know that I would

there that I don't know that I would there that I don't know that I would have even picked up on that's pretty have even picked up on that's pretty have even picked up on that's pretty cool okay and this is this is what's cool okay and this is this is what's cool okay and this is this is what's remarkable me so if you happen to be remarkable me so if you happen to be remarkable me so if you happen to be scrolling through the Bridgeway YouTube scrolling through the Bridgeway YouTube scrolling through the Bridgeway YouTube channel this is one of the things you'll channel this is one of the things you'll channel this is one of the things you'll notice is if you look at the shorts notice is if you look at the shorts notice is if you look at the shorts you'll see a you'll see a a series of you'll see a you'll see a a series of you'll see a you'll see a a series of shorts from Pastor Kyle and he's wearing shorts from Pastor Kyle and he's wearing shorts from Pastor Kyle and he's wearing a particular shirt and you'll see the a particular shirt and you'll see the a particular shirt and you'll see the next one and the next one and the next next one and the next one and the next next one and the next one and the next one and the next one and you think does one and the next one and you think does one and the next one and you think does this guy wear the same shirt every this guy wear the same shirt every this guy wear the same shirt every single week no it's because Sam has single week no it's because Sam has single week no it's because Sam has created nearly 20 different clips from created nearly 20 different clips from created nearly 20 different clips from the same sermon all recorded on the same the same sermon all recorded on the same the same sermon all recorded on the same Sunday so I think that's one of the Sunday so I think that's one of the Sunday so I think that's one of the things that that stood out to me when we things that that stood out to me when we things that that stood out to me when we were you know talking about this last were you know talking about this last were you know talking about this last fall was the volume of content that fall was the volume of content that fall was the volume of content that you're creating how are you creating it you're creating how are you creating it you're creating how are you creating it Sam are you doing it manually are you Sam are you doing it manually are you Sam are you doing it manually are you using an AI tool what what does that using an AI tool what what does that using an AI tool what what does that look like for you so um I I have a a look like for you so um I I have a a look like for you so um I I have a a decent like video editing background and decent like video editing background and decent like video editing background and so it was something whenever I started so it was something whenever I started so it was something whenever I started doing it I thought I I can do this doing it I thought I I can do this doing it I thought I I can do this myself it's going to be you know well no myself it's going to be you know well no myself it's going to be you know well no problem whenever I started it didn't problem whenever I started it didn't problem whenever I started it didn't start out at 18 shorts it started out start out at 18 shorts it started out start out at 18 shorts it started out maybe 10 or so seven and um I just maybe 10 or so seven and um I just maybe 10 or so seven and um I just wanted to do as many as I could and so I wanted to do as many as I could and so I wanted to do as many as I could and so I figured out over time a lot of different figured out over time a lot of different figured out over time a lot of different key commands on Premiere Pro which is key commands on Premiere Pro which is key commands on Premiere Pro which is what I use that really speeds up my time what I use that really speeds up my time what I use that really speeds up my time which was absolutely helpful and I think which was absolutely helpful and I think which was absolutely helpful and I think sticking with that was important but I sticking with that was important but I sticking with that was important but I do it all manually and it takes me maybe do it all manually and it takes me maybe do it all manually and it takes me maybe two hours or so to listen through the two hours or so to listen through the two hours or so to listen through the sermon and edit everything out um one sermon and edit everything out um one sermon and edit everything out um one key thing that helps my speed too is key thing that helps my speed too is key thing that helps my speed too is using the premiere Pros text editing using the premiere Pros text editing using the premiere Pros text editing function and so I'm able to transcribe function and so I'm able to transcribe function and so I'm able to transcribe the entire sermon automatically and just the entire sermon automatically and just the entire sermon automatically and just read through the transcript highlight a

read through the transcript highlight a read through the transcript highlight a section and say that's a good short and section and say that's a good short and section and say that's a good short and just export that without having to just export that without having to just export that without having to actually go through and watch the entire actually go through and watch the entire actually go through and watch the entire sermon again um so so that's helpful now sermon again um so so that's helpful now sermon again um so so that's helpful now on the AI tools thing there was a point on the AI tools thing there was a point on the AI tools thing there was a point where I wanted to try them out I think I where I wanted to try them out I think I where I wanted to try them out I think I got sick one week and I was like I got sick one week and I was like I got sick one week and I was like I really don't want to edit some videos so really don't want to edit some videos so really don't want to edit some videos so I'm going to try these AI tools and um I'm going to try these AI tools and um I'm going to try these AI tools and um there's one called Opus clip that I was there's one called Opus clip that I was there's one called Opus clip that I was using and so that is definitely using and so that is definitely using and so that is definitely important if if you don't have the skill important if if you don't have the skill important if if you don't have the skill or the time to put into making shorts I or the time to put into making shorts I or the time to put into making shorts I think it's so easy it's almost as cheap think it's so easy it's almost as cheap think it's so easy it's almost as cheap as like $9 a month to get this Opus clip as like $9 a month to get this Opus clip as like $9 a month to get this Opus clip which lets you upload your entire sermon which lets you upload your entire sermon which lets you upload your entire sermon and it chops it into I think 16 was the and it chops it into I think 16 was the and it chops it into I think 16 was the number that they gave me 16 Clips with number that they gave me 16 Clips with number that they gave me 16 Clips with titles generated hashtags and things titles generated hashtags and things titles generated hashtags and things like that um and so that was huge it like that um and so that was huge it like that um and so that was huge it wasn't as effective in terms of like wasn't as effective in terms of like wasn't as effective in terms of like seeing views or subscribers or shares on seeing views or subscribers or shares on seeing views or subscribers or shares on those clips mostly because and I have a those clips mostly because and I have a those clips mostly because and I have a few theories about it but because of the few theories about it but because of the few theories about it but because of the way it auto reframes it's not as smooth way it auto reframes it's not as smooth way it auto reframes it's not as smooth as Premiere does it but it definitely as Premiere does it but it definitely as Premiere does it but it definitely didn't see the results that I was seeing didn't see the results that I was seeing didn't see the results that I was seeing from doing it myself so I I avoided from doing it myself so I I avoided from doing it myself so I I avoided going that route personally yeah let me going that route personally yeah let me going that route personally yeah let me comment on the AI tools there so if comment on the AI tools there so if comment on the AI tools there so if you're listening you we we talk about AI you're listening you we we talk about AI you're listening you we we talk about AI tools from time to time on this podcast tools from time to time on this podcast tools from time to time on this podcast and we have another podcast called AI and we have another podcast called AI and we have another podcast called AI for churches and if you're not for churches and if you're not for churches and if you're not subscribed to that you should go check subscribed to that you should go check subscribed to that you should go check that out ai. missional marketing.com uh that out ai. missional marketing.com uh that out ai. missional marketing.com uh we talk a lot about video editing tools we talk a lot about video editing tools we talk a lot about video editing tools and in Opa clip in our our research and and in Opa clip in our our research and and in Opa clip in our our research and development team has kind of ranked some development team has kind of ranked some development team has kind of ranked some of the um AI video clip creators uh and

of the um AI video clip creators uh and of the um AI video clip creators uh and Opus clip is typically one of the top Opus clip is typically one of the top Opus clip is typically one of the top ones uh but as far as the reframing is ones uh but as far as the reframing is ones uh but as far as the reframing is concerned and when you use the term concerned and when you use the term concerned and when you use the term reframing what your meaning is my pastor reframing what your meaning is my pastor reframing what your meaning is my pastor does not stand directly behind the does not stand directly behind the does not stand directly behind the platform all the time and so he walks platform all the time and so he walks platform all the time and so he walks from the right and the left and since from the right and the left and since from the right and the left and since we're talking about vertical video he we're talking about vertical video he we're talking about vertical video he will walk out of the frame so there's a will walk out of the frame so there's a will walk out of the frame so there's a feature in Premiere that allows you to feature in Premiere that allows you to feature in Premiere that allows you to reframe it so that the camera looks like reframe it so that the camera looks like reframe it so that the camera looks like it's following him even when he's it's it's following him even when he's it's it's following him even when he's it's not following him Opus clip is typically not following him Opus clip is typically not following him Opus clip is typically the second best that we have uh tested the second best that we have uh tested the second best that we have uh tested out um sermon shots is probably the best out um sermon shots is probably the best out um sermon shots is probably the best as sermon shots of course was you know as sermon shots of course was you know as sermon shots of course was you know designed for churches it's actually one designed for churches it's actually one designed for churches it's actually one of the pricier ones but it does actually of the pricier ones but it does actually of the pricier ones but it does actually do the reframing better than some of the do the reframing better than some of the do the reframing better than some of the others the one I tend to use the most is others the one I tend to use the most is others the one I tend to use the most is video VI d yo. a which is not good at video VI d yo. a which is not good at video VI d yo. a which is not good at reframing at all so as long as the reframing at all so as long as the reframing at all so as long as the speaker is straightforward but I find speaker is straightforward but I find speaker is straightforward but I find that I just like the tools are easy to that I just like the tools are easy to that I just like the tools are easy to use uh it's really quick and it use uh it's really quick and it use uh it's really quick and it typically comes up with pretty decent um typically comes up with pretty decent um typically comes up with pretty decent um pretty decent Clips I think you pretty decent Clips I think you pretty decent Clips I think you mentioned that to me before you know mentioned that to me before you know mentioned that to me before you know you're pretty specific about the types you're pretty specific about the types you're pretty specific about the types of Clips you're choosing you're looking of Clips you're choosing you're looking of Clips you're choosing you're looking for very specific content and obviously for very specific content and obviously for very specific content and obviously the AI tools are not necessarily going the AI tools are not necessarily going the AI tools are not necessarily going to even pick the same types of clips to even pick the same types of clips to even pick the same types of clips that you would pick you hinted at this a that you would pick you hinted at this a that you would pick you hinted at this a little bit earlier about just making little bit earlier about just making little bit earlier about just making sure that they're gospel Centric and and sure that they're gospel Centric and and sure that they're gospel Centric and and you're watching you're you're creating you're watching you're you're creating you're watching you're you're creating clips that you would want to watch talk clips that you would want to watch talk clips that you would want to watch talk a little bit more about how you're a little bit more about how you're a little bit more about how you're choosing the specific clips that you choosing the specific clips that you choosing the specific clips that you choose and oh answer this question as

choose and oh answer this question as choose and oh answer this question as well are you thinking when you're in well are you thinking when you're in well are you thinking when you're in Sunday I know you do a lot of things on Sunday I know you do a lot of things on Sunday I know you do a lot of things on Sunday do you listen to the sermon on Sunday do you listen to the sermon on Sunday do you listen to the sermon on Sunday and like and like hear things Sunday and like and like hear things Sunday and like and like hear things that you go oh I'm going to make a that you go oh I'm going to make a that you go oh I'm going to make a mental note and look for that specific mental note and look for that specific mental note and look for that specific part when I'm doing this on Monday and part when I'm doing this on Monday and part when I'm doing this on Monday and then and again tell us a little bit then and again tell us a little bit then and again tell us a little bit about what you're actually looking for about what you're actually looking for about what you're actually looking for and listening for in those clips yes so and listening for in those clips yes so and listening for in those clips yes so on a Sunday I'm kind of running around on a Sunday I'm kind of running around on a Sunday I'm kind of running around like a crazy person so I don't really like a crazy person so I don't really like a crazy person so I don't really have time often to sit and and listen to have time often to sit and and listen to have time often to sit and and listen to the sermon so I'll normally listen to it the sermon so I'll normally listen to it the sermon so I'll normally listen to it on Mondays again kind of to get an idea on Mondays again kind of to get an idea on Mondays again kind of to get an idea of what it is but part of it too is I of what it is but part of it too is I of what it is but part of it too is I also put in the transcript from uh the also put in the transcript from uh the also put in the transcript from uh the entire sermon and put it into CLA which entire sermon and put it into CLA which entire sermon and put it into CLA which is an AI and I tell it to give me a is an AI and I tell it to give me a is an AI and I tell it to give me a summary so that way I know what to look summary so that way I know what to look summary so that way I know what to look for I know what the sermon is about I for I know what the sermon is about I for I know what the sermon is about I kind of know what to expect and that's kind of know what to expect and that's kind of know what to expect and that's helpful for me and I use that for a helpful for me and I use that for a helpful for me and I use that for a YouTube description as well um but you YouTube description as well um but you YouTube description as well um but you can also do in and a lot of people use can also do in and a lot of people use can also do in and a lot of people use OBS to record and stream their services OBS to record and stream their services OBS to record and stream their services and so there's a mark function that you and so there's a mark function that you and so there's a mark function that you can have a volunteer do during your can have a volunteer do during your can have a volunteer do during your service to Mark when they think a good service to Mark when they think a good service to Mark when they think a good short would be so if you're low on time short would be so if you're low on time short would be so if you're low on time and you want to edit them yourself and you want to edit them yourself and you want to edit them yourself that's something that you can do I that's something that you can do I that's something that you can do I personally don't do that I'd rather just personally don't do that I'd rather just personally don't do that I'd rather just watch it again because I like watching watch it again because I like watching watch it again because I like watching the sermon I think Kyle's an enjoyable the sermon I think Kyle's an enjoyable the sermon I think Kyle's an enjoyable speaker to watch so I enjoy that but um speaker to watch so I enjoy that but um speaker to watch so I enjoy that but um yeah so so some ideas and and things yeah so so some ideas and and things yeah so so some ideas and and things that I'm looking for and not looking for that I'm looking for and not looking for that I'm looking for and not looking for whenever I'm looking at a sermon is whenever I'm looking at a sermon is whenever I'm looking at a sermon is isolated ideas are are not great you isolated ideas are are not great you isolated ideas are are not great you want to or you want to never mind you want to or you want to never mind you want to or you want to never mind you want to focus on isolated ideas um want to focus on isolated ideas um want to focus on isolated ideas um because that's the only thing that's because that's the only thing that's because that's the only thing that's going to make sense to someone watching going to make sense to someone watching going to make sense to someone watching within less than 60 seconds you want to

within less than 60 seconds you want to within less than 60 seconds you want to find ideas where they can start it and find ideas where they can start it and find ideas where they can start it and finish it and and uh and someone can finish it and and uh and someone can finish it and and uh and someone can understand the meaning of it I think understand the meaning of it I think understand the meaning of it I think that's vital um the other thing is I I that's vital um the other thing is I I that's vital um the other thing is I I avoid using something that's based avoid using something that's based avoid using something that's based directly on the context of a Bible verse directly on the context of a Bible verse directly on the context of a Bible verse does that make sense a lot of times does that make sense a lot of times does that make sense a lot of times pastors will read through a Bible verse pastors will read through a Bible verse pastors will read through a Bible verse and then start speaking on it and so if and then start speaking on it and so if and then start speaking on it and so if if you're watching the clip you're not if you're watching the clip you're not if you're watching the clip you're not going to have read the Bible verse and going to have read the Bible verse and going to have read the Bible verse and so you won't know what the pastor is so you won't know what the pastor is so you won't know what the pastor is speaking about and it's probably more speaking about and it's probably more speaking about and it's probably more confusing than it is helpful for a lot confusing than it is helpful for a lot confusing than it is helpful for a lot of people um and then the other thing of people um and then the other thing of people um and then the other thing that I avoid doing is I um I avoid using that I avoid doing is I um I avoid using that I avoid doing is I um I avoid using parts of sermon illustrations sometimes parts of sermon illustrations sometimes parts of sermon illustrations sometimes there'll be a sermon illustration that's there'll be a sermon illustration that's there'll be a sermon illustration that's a story of five minutes and so if I a story of five minutes and so if I a story of five minutes and so if I can't fit the entire illustration into a can't fit the entire illustration into a can't fit the entire illustration into a 60-second clip then then I avoid using 60-second clip then then I avoid using 60-second clip then then I avoid using that um the other thing is something that um the other thing is something that um the other thing is something that I noticed is I got a comment one that I noticed is I got a comment one that I noticed is I got a comment one time on a short that said I thought this time on a short that said I thought this time on a short that said I thought this was a comedian at first and I was like was a comedian at first and I was like was a comedian at first and I was like interesting that is something that's interesting that is something that's interesting that is something that's like all over I know my personal like like all over I know my personal like like all over I know my personal like YouTube page um is like clips of YouTube page um is like clips of YouTube page um is like clips of comedians or podcasters where they're comedians or podcasters where they're comedians or podcasters where they're just speaking to one another and I just speaking to one another and I just speaking to one another and I started thinking if I'm making this started thinking if I'm making this started thinking if I'm making this short could I imagine this was like a short could I imagine this was like a short could I imagine this was like a comedian segment is this like a you know comedian segment is this like a you know comedian segment is this like a you know almost part of like a standup bit even almost part of like a standup bit even almost part of like a standup bit even if it's not necessarily standup but it's if it's not necessarily standup but it's if it's not necessarily standup but it's about Jesus like the way that a comedian about Jesus like the way that a comedian about Jesus like the way that a comedian speaks I think it's almost important to speaks I think it's almost important to speaks I think it's almost important to think about it that way that I'm you think about it that way that I'm you think about it that way that I'm you know framing my shots like someone would know framing my shots like someone would know framing my shots like someone would frame it that I'm um editing it in a way

frame it that I'm um editing it in a way frame it that I'm um editing it in a way that sort of makes sense with that that sort of makes sense with that that sort of makes sense with that because people like to watch that and so because people like to watch that and so because people like to watch that and so if you can make it similar people might if you can make it similar people might if you can make it similar people might engage a little bit more um with engage a little bit more um with engage a little bit more um with something from a church yeah that's something from a church yeah that's something from a church yeah that's interesting now one of the other things interesting now one of the other things interesting now one of the other things that you and I had talked about I don't that you and I had talked about I don't that you and I had talked about I don't know maybe six months ago or so was and know maybe six months ago or so was and know maybe six months ago or so was and forgive me if I'm not quoting you forgive me if I'm not quoting you forgive me if I'm not quoting you properly or if you don't even remember properly or if you don't even remember properly or if you don't even remember the conversation but one of the things the conversation but one of the things the conversation but one of the things that you said was that you look for that you said was that you look for that you said was that you look for clips that you think answer questions clips that you think answer questions clips that you think answer questions that people might actually be asking did that people might actually be asking did that people might actually be asking did I did I hear you right when we had that I did I hear you right when we had that I did I hear you right when we had that conversation yeah definitely I I think conversation yeah definitely I I think conversation yeah definitely I I think that has to do especially with how I that has to do especially with how I that has to do especially with how I title Clips I use a lot of question title Clips I use a lot of question title Clips I use a lot of question marks and so I I normally make the title marks and so I I normally make the title marks and so I I normally make the title of a clip a question that someone could of a clip a question that someone could of a clip a question that someone could Google and so I normally think like oh Google and so I normally think like oh Google and so I normally think like oh if someone's searching in on YouTube if someone's searching in on YouTube if someone's searching in on YouTube like how how to follow Christ something like how how to follow Christ something like how how to follow Christ something like that then I want to make sure that like that then I want to make sure that like that then I want to make sure that I have a short that is relevant and I have a short that is relevant and I have a short that is relevant and helpful to someone wanting an answer to helpful to someone wanting an answer to helpful to someone wanting an answer to that question so typically if there if that question so typically if there if that question so typically if there if there's a short that feels a little bit there's a short that feels a little bit there's a short that feels a little bit out of context I frame the concept of out of context I frame the concept of out of context I frame the concept of the short in the title so the title the short in the title so the title the short in the title so the title explains what it is about and it can explains what it is about and it can explains what it is about and it can often be in a question like how to you often be in a question like how to you often be in a question like how to you know pray and then this the short is know pray and then this the short is know pray and then this the short is about someone praying and so when people about someone praying and so when people about someone praying and so when people search that up it's helpful to them well search that up it's helpful to them well search that up it's helpful to them well let's talk a little bit about the the let's talk a little bit about the the let's talk a little bit about the the metrics and the things that you're metrics and the things that you're metrics and the things that you're seeing um I I don't I I think it was seeing um I I don't I I think it was seeing um I I don't I I think it was back in January um krie newoff had Brady back in January um krie newoff had Brady back in January um krie newoff had Brady sheerer on his podcast and they were sheerer on his podcast and they were sheerer on his podcast and they were talking about you know new metrics and talking about you know new metrics and talking about you know new metrics and new algorithms in in social media and I new algorithms in in social media and I new algorithms in in social media and I would defer to you know Brady being the

would defer to you know Brady being the would defer to you know Brady being the uh the guru on those particular things uh the guru on those particular things uh the guru on those particular things one of the things that I like about what one of the things that I like about what one of the things that I like about what Brady said and maybe I I don't Brady said and maybe I I don't Brady said and maybe I I don't necessarily have all of the the context necessarily have all of the the context necessarily have all of the the context here but he used a phrase that was here but he used a phrase that was here but he used a phrase that was something like defining viral for you something like defining viral for you something like defining viral for you yeah so just a moment ago you talked yeah so just a moment ago you talked yeah so just a moment ago you talked about you know your most viewed YouTube about you know your most viewed YouTube about you know your most viewed YouTube short having around 11,000 views so not short having around 11,000 views so not short having around 11,000 views so not every video was getting 6,000 8,000 every video was getting 6,000 8,000 every video was getting 6,000 8,000 10,000 11,000 views but when you first 10,000 11,000 views but when you first 10,000 11,000 views but when you first started doing this I don't know it was started doing this I don't know it was started doing this I don't know it was last summer or last fall or whenever you last summer or last fall or whenever you last summer or last fall or whenever you really started to pour lots of energy really started to pour lots of energy really started to pour lots of energy and effort into this what kind of and effort into this what kind of and effort into this what kind of metrics were you seeing and how have you metrics were you seeing and how have you metrics were you seeing and how have you seen those metrics grow over the last seen those metrics grow over the last seen those metrics grow over the last you know six or nine months yeah I I you know six or nine months yeah I I you know six or nine months yeah I I whenever I first started doing this I whenever I first started doing this I whenever I first started doing this I took a lot from Brady shears I think it took a lot from Brady shears I think it took a lot from Brady shears I think it was called like The Ultimate Guide to was called like The Ultimate Guide to was called like The Ultimate Guide to church marketing or something like that church marketing or something like that church marketing or something like that it released almost as soon as I started it released almost as soon as I started it released almost as soon as I started maybe six months ago or so there was an maybe six months ago or so there was an maybe six months ago or so there was an hourong video and he mentioned viral for hourong video and he mentioned viral for hourong video and he mentioned viral for you which I found so interesting and you which I found so interesting and you which I found so interesting and that was something when we started we that was something when we started we that was something when we started we our average views for a short were about our average views for a short were about our average views for a short were about like a hundred and our viral for you was like a hundred and our viral for you was like a hundred and our viral for you was about a thousand and so I kind of got it about a thousand and so I kind of got it about a thousand and so I kind of got it that it was 10 times whatever you're that it was 10 times whatever you're that it was 10 times whatever you're seeing on average and so I almost I see seeing on average and so I almost I see seeing on average and so I almost I see that a lot and in in our shorts that we that a lot and in in our shorts that we that a lot and in in our shorts that we will see a consistent maybe 500 500 500 will see a consistent maybe 500 500 500 will see a consistent maybe 500 500 500 and then we'll see you know 5,000 and and then we'll see you know 5,000 and and then we'll see you know 5,000 and then 500 500 500 and so that's that's then 500 500 500 and so that's that's then 500 500 500 and so that's that's something that the one of the reasons something that the one of the reasons something that the one of the reasons that I think volume helps that a lot is that I think volume helps that a lot is that I think volume helps that a lot is because I did the math earlier but it's because I did the math earlier but it's because I did the math earlier but it's about one in six shorts are viral for

about one in six shorts are viral for about one in six shorts are viral for you which is you know 10 times what you which is you know 10 times what you which is you know 10 times what you're used to seeing so if I post seven you're used to seeing so if I post seven you're used to seeing so if I post seven shorts a week only one of them probably shorts a week only one of them probably shorts a week only one of them probably will be viral for you if I post 18 will be viral for you if I post 18 will be viral for you if I post 18 probably three of them will be viral for probably three of them will be viral for probably three of them will be viral for you right um and so that that's sort of you right um and so that that's sort of you right um and so that that's sort of a metric and most of those viral for you a metric and most of those viral for you a metric and most of those viral for you shorts will get anywhere you know 25 shorts will get anywhere you know 25 shorts will get anywhere you know 25 subscribers to 50 subscribers is subscribers to 50 subscribers is subscribers to 50 subscribers is typically what I see on those typically what I see on those typically what I see on those um sorts of content and so it is um sorts of content and so it is um sorts of content and so it is important that you think about volume important that you think about volume important that you think about volume when compared to that Viral for you when compared to that Viral for you when compared to that Viral for you statistic yeah I was actually on your statistic yeah I was actually on your statistic yeah I was actually on your channel earlier this morning walking channel earlier this morning walking channel earlier this morning walking another church through it just kind of another church through it just kind of another church through it just kind of giving me the little screen share and giving me the little screen share and giving me the little screen share and and there was one row we were looking at and there was one row we were looking at and there was one row we were looking at where you know one video had like 400 where you know one video had like 400 where you know one video had like 400 one had like 600 then one had 10,000 and one had like 600 then one had 10,000 and one had like 600 then one had 10,000 and then one had like 400 and then one had then one had like 400 and then one had then one had like 400 and then one had like 30 right so you you you'll see that like 30 right so you you you'll see that like 30 right so you you you'll see that kind of of differentiation between the kind of of differentiation between the kind of of differentiation between the different clips and I would imagine that different clips and I would imagine that different clips and I would imagine that on some level it's almost impossible to on some level it's almost impossible to on some level it's almost impossible to even discern why One Clip gets 10,000 even discern why One Clip gets 10,000 even discern why One Clip gets 10,000 and one gets 30 uh C can you discern and one gets 30 uh C can you discern and one gets 30 uh C can you discern those things or is it just luck of the those things or is it just luck of the those things or is it just luck of the algorithm you think well I I think algorithm you think well I I think algorithm you think well I I think what's interesting is you have to take what's interesting is you have to take what's interesting is you have to take it most of the time it's not the video it most of the time it's not the video it most of the time it's not the video content the reason why it doesn't do content the reason why it doesn't do content the reason why it doesn't do well most of the time because if if I well most of the time because if if I well most of the time because if if I took that seven short that or the seven took that seven short that or the seven took that seven short that or the seven view short or 30 short view whatever you view short or 30 short view whatever you view short or 30 short view whatever you saw if I took that and reposted it it saw if I took that and reposted it it saw if I took that and reposted it it would get more views most likely which would get more views most likely which would get more views most likely which is funny you could delete it from your is funny you could delete it from your is funny you could delete it from your channel and repost it a couple days channel and repost it a couple days channel and repost it a couple days later and it would do significantly

later and it would do significantly later and it would do significantly better and so that's something another better and so that's something another better and so that's something another strategy that you could do um but strategy that you could do um but strategy that you could do um but typically it's not because of the typically it's not because of the typically it's not because of the content a lot of times it could be time content a lot of times it could be time content a lot of times it could be time of day it could be other sort of search of day it could be other sort of search of day it could be other sort of search results that people are searching which results that people are searching which results that people are searching which is blocking yours it could be a number is blocking yours it could be a number is blocking yours it could be a number of things that aren't necessarily of things that aren't necessarily of things that aren't necessarily discernable but the way that the YouTube discernable but the way that the YouTube discernable but the way that the YouTube algorithm is so complex and complicated algorithm is so complex and complicated algorithm is so complex and complicated it's taking in all of the context of the it's taking in all of the context of the it's taking in all of the context of the internet more or less what people are internet more or less what people are internet more or less what people are searching and so at a specific hour it searching and so at a specific hour it searching and so at a specific hour it could just be just the wrong thing for could just be just the wrong thing for could just be just the wrong thing for that hashtag so that's important to keep that hashtag so that's important to keep that hashtag so that's important to keep in mind yeah that's very interesting are in mind yeah that's very interesting are in mind yeah that's very interesting are you doing much in terms of of tracking you doing much in terms of of tracking you doing much in terms of of tracking time a day what what is your strategy in time a day what what is your strategy in time a day what what is your strategy in terms of you know you're obviously post terms of you know you're obviously post terms of you know you're obviously post posting multiple times a day what's your posting multiple times a day what's your posting multiple times a day what's your strategy there I I typically do um our strategy there I I typically do um our strategy there I I typically do um our shorts at 9:00 a.m. because in my head shorts at 9:00 a.m. because in my head shorts at 9:00 a.m. because in my head that's when people are getting to work that's when people are getting to work that's when people are getting to work or driving to work or doing something or driving to work or doing something or driving to work or doing something like that and then I post at about 1 like that and then I post at about 1 like that and then I post at about 1 which is lunchtime for for people you which is lunchtime for for people you which is lunchtime for for people you know they're they're getting tired at know they're they're getting tired at know they're they're getting tired at work they're ready to uh to relax and go work they're ready to uh to relax and go work they're ready to uh to relax and go home and then I post at about 6 PM which home and then I post at about 6 PM which home and then I post at about 6 PM which is when people are home or they're is when people are home or they're is when people are home or they're driving home waiting in rush hour driving home waiting in rush hour driving home waiting in rush hour traffic I know you're not supposed to be traffic I know you're not supposed to be traffic I know you're not supposed to be on your phone but I think a lot of on your phone but I think a lot of on your phone but I think a lot of people are on their phone in rush hour people are on their phone in rush hour people are on their phone in rush hour traffic yeah uh we live in the Dallas traffic yeah uh we live in the Dallas traffic yeah uh we live in the Dallas Fort Worth area and we will both attest Fort Worth area and we will both attest Fort Worth area and we will both attest to the fact that far too many people are to the fact that far too many people are to the fact that far too many people are on their phones in rush hour traffic yes on their phones in rush hour traffic yes on their phones in rush hour traffic yes it's it's frustrating okay so the other it's it's frustrating okay so the other it's it's frustrating okay so the other thing that you mentioned just a moment thing that you mentioned just a moment thing that you mentioned just a moment ago ago ago uh was that when these videos are going uh was that when these videos are going uh was that when these videos are going viral for you um it's increasing the

viral for you um it's increasing the viral for you um it's increasing the subscriber base to your YouTube channel subscriber base to your YouTube channel subscriber base to your YouTube channel talk a little bit about what your talk a little bit about what your talk a little bit about what your experience has been with that um i' I've experience has been with that um i' I've experience has been with that um i' I've found and and this maybe is a little found and and this maybe is a little found and and this maybe is a little different is I think the more important different is I think the more important different is I think the more important metric for me is shares how many shares metric for me is shares how many shares metric for me is shares how many shares I'm getting on a video because that is I'm getting on a video because that is I'm getting on a video because that is almost if people share the video that's almost if people share the video that's almost if people share the video that's probably the bigger determiner of if probably the bigger determiner of if probably the bigger determiner of if people subscribe and if people view it people subscribe and if people view it people subscribe and if people view it it's kind of the shares or the it's kind of the shares or the it's kind of the shares or the truth-telling metric I think and and truth-telling metric I think and and truth-telling metric I think and and what actually seems to be successful and what actually seems to be successful and what actually seems to be successful and so um I I think that's valuable so um I I think that's valuable so um I I think that's valuable especially because if you they share it especially because if you they share it especially because if you they share it with a friend most of the time those with a friend most of the time those with a friend most of the time those people also subscribe and so I think in people also subscribe and so I think in people also subscribe and so I think in terms of that that's important the terms of that that's important the terms of that that's important the second thing I want to say about second thing I want to say about second thing I want to say about subscribers is that when you post a subscribers is that when you post a subscribers is that when you post a video there's a checkbox that's like video there's a checkbox that's like video there's a checkbox that's like hidden way down in the video details of hidden way down in the video details of hidden way down in the video details of it and it says let me read it to make it and it says let me read it to make it and it says let me read it to make sure I have it right um but it's it's sure I have it right um but it's it's sure I have it right um but it's it's published to subscriptions feed and published to subscriptions feed and published to subscriptions feed and notifies subscribers right normally by notifies subscribers right normally by notifies subscribers right normally by default it's checked and what you really default it's checked and what you really default it's checked and what you really should do is uncheck that box because should do is uncheck that box because should do is uncheck that box because you don't want it publishing to the feed you don't want it publishing to the feed you don't want it publishing to the feed of your subscribers because a lot of of your subscribers because a lot of of your subscribers because a lot of times people don't log into YouTube times people don't log into YouTube times people don't log into YouTube Every Day people don't go and check up Every Day people don't go and check up Every Day people don't go and check up on their subscriptions and a lot of on their subscriptions and a lot of on their subscriptions and a lot of people subscribe to tons of people people subscribe to tons of people people subscribe to tons of people especially for shorts you want it to especially for shorts you want it to especially for shorts you want it to appear organically in their feed and so appear organically in their feed and so appear organically in their feed and so you want to uncheck that box because if you want to uncheck that box because if you want to uncheck that box because if it sends it to their email or something it sends it to their email or something it sends it to their email or something that hey this person posted which I'm that hey this person posted which I'm that hey this person posted which I'm posting a lot so a lot of people would posting a lot so a lot of people would posting a lot so a lot of people would ignore that um that counts as a skip

ignore that um that counts as a skip ignore that um that counts as a skip that counts as a missed view a missed that counts as a missed view a missed that counts as a missed view a missed opportunity and basically knocks your opportunity and basically knocks your opportunity and basically knocks your video and say even your own subscribers video and say even your own subscribers video and say even your own subscribers don't want to L listen to that even don't want to L listen to that even don't want to L listen to that even though someone may be just not available though someone may be just not available though someone may be just not available at that moment and so if you uncheck at that moment and so if you uncheck at that moment and so if you uncheck that box it almost or organically pushes that box it almost or organically pushes that box it almost or organically pushes it to a new viewer it pushes it to it to a new viewer it pushes it to it to a new viewer it pushes it to people who haven't seen your channel people who haven't seen your channel people who haven't seen your channel before and if it's successful with them before and if it's successful with them before and if it's successful with them then it sort of sends it to people who then it sort of sends it to people who then it sort of sends it to people who are subscribed to you and so I think are subscribed to you and so I think are subscribed to you and so I think that's really really important to that's really really important to that's really really important to uncheck that box oh that was worth the uncheck that box oh that was worth the uncheck that box oh that was worth the price of admission right there I had no price of admission right there I had no price of admission right there I had no idea I had no idea that that would have idea I had no idea that that would have idea I had no idea that that would have a benefit or a penalty uh for that box a benefit or a penalty uh for that box a benefit or a penalty uh for that box being checked thank you for that um now being checked thank you for that um now being checked thank you for that um now we only have a few minutes left here um we only have a few minutes left here um we only have a few minutes left here um because you're not a one-trick pony and because you're not a one-trick pony and because you're not a one-trick pony and YouTube shorts is not the only thing YouTube shorts is not the only thing YouTube shorts is not the only thing that you do let's talk a little bit that you do let's talk a little bit that you do let's talk a little bit about some of the other things that about some of the other things that about some of the other things that you're doing um with sermon clips and you're doing um with sermon clips and you're doing um with sermon clips and and and with uh sermons themselves um and and with uh sermons themselves um and and with uh sermons themselves um what what other stuff are you doing yeah what what other stuff are you doing yeah what what other stuff are you doing yeah so so I I firmly believe in in in using so so I I firmly believe in in in using so so I I firmly believe in in in using the content that you have and a sermon the content that you have and a sermon the content that you have and a sermon is Rich with like something almost to be is Rich with like something almost to be is Rich with like something almost to be like mind from you could spend a lot of like mind from you could spend a lot of like mind from you could spend a lot of time just on a sermon taking quotes from time just on a sermon taking quotes from time just on a sermon taking quotes from it reposting those on social media you it reposting those on social media you it reposting those on social media you could um make a a podcast from it just could um make a a podcast from it just could um make a a podcast from it just take the audio and upload that to take the audio and upload that to take the audio and upload that to Spotify and Apple music and things like Spotify and Apple music and things like Spotify and Apple music and things like that or apple podcast that's what it is that or apple podcast that's what it is that or apple podcast that's what it is and so um that that's what we do we we and so um that that's what we do we we and so um that that's what we do we we do posts based on sermon quotes which is

do posts based on sermon quotes which is do posts based on sermon quotes which is important I think and doing uh podcast important I think and doing uh podcast important I think and doing uh podcast form you can post the long form video form you can post the long form video form you can post the long form video which we do and then you can also make a which we do and then you can also make a which we do and then you can also make a blog post based on the sermon and so blog post based on the sermon and so blog post based on the sermon and so that's something that I used Claude for that's something that I used Claude for that's something that I used Claude for um and I was doing it a lot more but you um and I was doing it a lot more but you um and I was doing it a lot more but you can basically tell Claude you can upload can basically tell Claude you can upload can basically tell Claude you can upload the entire transcript and say make a the entire transcript and say make a the entire transcript and say make a 4,000-word blog post from this and so 4,000-word blog post from this and so 4,000-word blog post from this and so it'll make a pretty decent one and I it'll make a pretty decent one and I it'll make a pretty decent one and I always go through reread make sure it's always go through reread make sure it's always go through reread make sure it's written well um and and written written well um and and written written well um and and written correctly certainly to what to what is correctly certainly to what to what is correctly certainly to what to what is in the sermon and then I make a blog in the sermon and then I make a blog in the sermon and then I make a blog post on our website um for that topic post on our website um for that topic post on our website um for that topic and so that way we're adding web pages and so that way we're adding web pages and so that way we're adding web pages so improving our SEO um on our website so improving our SEO um on our website so improving our SEO um on our website and so people can go and use that and so people can go and use that and so people can go and use that resource um just based on the sermon and resource um just based on the sermon and resource um just based on the sermon and so uh th those are just some ideas I so uh th those are just some ideas I so uh th those are just some ideas I mean you could do so much more with this mean you could do so much more with this mean you could do so much more with this seron I think but those are the things seron I think but those are the things seron I think but those are the things we're doing okay you've mentioned Claude we're doing okay you've mentioned Claude we're doing okay you've mentioned Claude a couple times Claude is is one of my a couple times Claude is is one of my a couple times Claude is is one of my favorites new version of Claude just favorites new version of Claude just favorites new version of Claude just came out at the time we're recording came out at the time we're recording came out at the time we're recording this a week or two ago um I'm a big this a week or two ago um I'm a big this a week or two ago um I'm a big Claude fan if you haven't tried claw.

Claude fan if you haven't tried claw. Claude fan if you haven't tried claw. make sure that you check that out what make sure that you check that out what make sure that you check that out what other things are you using AI for are other things are you using AI for are other things are you using AI for are you using Claude for other things and you using Claude for other things and you using Claude for other things and are there other AI tools that you're are there other AI tools that you're are there other AI tools that you're using yeah so I I for the most part use using yeah so I I for the most part use using yeah so I I for the most part use CLA I find it's very organic in its CLA I find it's very organic in its CLA I find it's very organic in its writing which I find helpful it almost writing which I find helpful it almost writing which I find helpful it almost doesn't sound like an AI which is doesn't sound like an AI which is doesn't sound like an AI which is something you want but it also allows something you want but it also allows something you want but it also allows you to upload a whole transcript which you to upload a whole transcript which you to upload a whole transcript which is infinitely valuable I think um so I I is infinitely valuable I think um so I I is infinitely valuable I think um so I I use that specifically for creating a use that specifically for creating a use that specifically for creating a YouTube description creating relevant YouTube description creating relevant YouTube description creating relevant tags to the content that I'm making tags to the content that I'm making tags to the content that I'm making making a blog post and then I also um I making a blog post and then I also um I making a blog post and then I also um I was doing this more in the past for my was doing this more in the past for my was doing this more in the past for my long form videos I can tell it to long form videos I can tell it to long form videos I can tell it to generate um timestamps for that so um generate um timestamps for that so um generate um timestamps for that so um basically when someone goes in they'll basically when someone goes in they'll basically when someone goes in they'll see on a video little like SE segments see on a video little like SE segments see on a video little like SE segments that say what that section is about and that say what that section is about and that say what that section is about and so I was listing our long form videos as so I was listing our long form videos as so I was listing our long form videos as educational and so I would a B to list educational and so I would a B to list educational and so I would a B to list those timestamps as you know content so those timestamps as you know content so those timestamps as you know content so that way when someone looks up even on that way when someone looks up even on that way when someone looks up even on Google and they type in a question that Google and they type in a question that Google and they type in a question that may be relevant your timestamp of your may be relevant your timestamp of your may be relevant your timestamp of your YouTube video will pop up when you go to YouTube video will pop up when you go to YouTube video will pop up when you go to the video section in Google and so I was the video section in Google and so I was the video section in Google and so I was doing that for a while and that was doing that for a while and that was doing that for a while and that was helpful because I didn't want to watch helpful because I didn't want to watch helpful because I didn't want to watch through a video and write down the through a video and write down the through a video and write down the timestamps myself because I that takes a timestamps myself because I that takes a timestamps myself because I that takes a while so I just used the AI to do that while so I just used the AI to do that while so I just used the AI to do that from Premier transcript which gives you from Premier transcript which gives you from Premier transcript which gives you time stamps in it okay let me ask you a time stamps in it okay let me ask you a time stamps in it okay let me ask you a question you you hit on something else question you you hit on something else question you you hit on something else that I wasn't completely aware of if you that I wasn't completely aware of if you that I wasn't completely aware of if you select educational for your video how select educational for your video how select educational for your video how does that differ in in terms of the way does that differ in in terms of the way does that differ in in terms of the way that the the video is is propagated in that the the video is is propagated in that the the video is is propagated in YouTube yeah so when you go to YouTube

YouTube yeah so when you go to YouTube YouTube yeah so when you go to YouTube there's a category section on each of there's a category section on each of there's a category section on each of your videos and so I personally I your videos and so I personally I your videos and so I personally I classify all of our short form content classify all of our short form content classify all of our short form content as news and politics it for I've tried a as news and politics it for I've tried a as news and politics it for I've tried a bunch of them it does really well people bunch of them it does really well people bunch of them it does really well people engage with it they leave comments engage with it they leave comments engage with it they leave comments things like that news and politics seems things like that news and politics seems things like that news and politics seems to work well but with education it to work well but with education it to work well but with education it specifically lets I mean it's made for specifically lets I mean it's made for specifically lets I mean it's made for education to be able to list classes and education to be able to list classes and education to be able to list classes and things like that in it and so it also is things like that in it and so it also is things like that in it and so it also is used for people to do how-to tutorials used for people to do how-to tutorials used for people to do how-to tutorials and things like that so you can add and things like that so you can add and things like that so you can add timestamps in that specific to required timestamps in that specific to required timestamps in that specific to required knowledge right and so if you do that knowledge right and so if you do that knowledge right and so if you do that during the sermon you know you have a during the sermon you know you have a during the sermon you know you have a subject a sermon that's about um praying subject a sermon that's about um praying subject a sermon that's about um praying it's just that's an easy example how to it's just that's an easy example how to it's just that's an easy example how to pray would be one of those tags maybe pray would be one of those tags maybe pray would be one of those tags maybe one of those timestamps so when people one of those timestamps so when people one of those timestamps so when people look up how to pray it would pop up your look up how to pray it would pop up your look up how to pray it would pop up your sermon okay wow and it and it goes right sermon okay wow and it and it goes right sermon okay wow and it and it goes right to that section of the video to that section of the video to that section of the video okay that is very cool there we go we're okay that is very cool there we go we're okay that is very cool there we go we're unpacking all kinds of of nuggets here unpacking all kinds of of nuggets here unpacking all kinds of of nuggets here um any other AI tools that you're using um any other AI tools that you're using um any other AI tools that you're using besides Cloud I did want to mention this besides Cloud I did want to mention this besides Cloud I did want to mention this for those of you who are chat gp4 users for those of you who are chat gp4 users for those of you who are chat gp4 users you can upload a transcript into chat you can upload a transcript into chat you can upload a transcript into chat gp4 just like you can in Claude however gp4 just like you can in Claude however gp4 just like you can in Claude however all the expert would say and the two all the expert would say and the two all the expert would say and the two that are on this podcast and we're the that are on this podcast and we're the that are on this podcast and we're the experts because we're on the microphones experts because we're on the microphones experts because we're on the microphones of the camera Claude is a way better of the camera Claude is a way better of the camera Claude is a way better riter than chat gp4 it's just much more riter than chat gp4 it's just much more riter than chat gp4 it's just much more natural much more organic uh I find that natural much more organic uh I find that natural much more organic uh I find that it almost always sounds much more like it almost always sounds much more like it almost always sounds much more like the person who was speaking than what the person who was speaking than what the person who was speaking than what chat GPT gives me another little trick chat GPT gives me another little trick chat GPT gives me another little trick that I I just learned a couple of weeks that I I just learned a couple of weeks that I I just learned a couple of weeks ago is when asking uh Claude to uh write

ago is when asking uh Claude to uh write ago is when asking uh Claude to uh write something for me and you can do this in something for me and you can do this in something for me and you can do this in chat GPT as well posting you know upload chat GPT as well posting you know upload chat GPT as well posting you know upload the transcript and I say you know write the transcript and I say you know write the transcript and I say you know write a 1500 or 2,000w blog post before it a 1500 or 2,000w blog post before it a 1500 or 2,000w blog post before it writes it the ne the last part of my writes it the ne the last part of my writes it the ne the last part of my prompt is ask me clarifying questions so prompt is ask me clarifying questions so prompt is ask me clarifying questions so before Claude writes the blog post it before Claude writes the blog post it before Claude writes the blog post it will ask five or six questions about the will ask five or six questions about the will ask five or six questions about the content and about the transcript such as content and about the transcript such as content and about the transcript such as who's the intended audience or you know who's the intended audience or you know who's the intended audience or you know is there a specific theme from this that is there a specific theme from this that is there a specific theme from this that you want to focus on so it'll ask some you want to focus on so it'll ask some you want to focus on so it'll ask some clarifying questions and that really clarifying questions and that really clarifying questions and that really helps drill down a little bit more on helps drill down a little bit more on helps drill down a little bit more on the focus of the blog post itself I also the focus of the blog post itself I also the focus of the blog post itself I also include a prompt that says use as much include a prompt that says use as much include a prompt that says use as much of the original language from the of the original language from the of the original language from the speaker as possible because otherwise speaker as possible because otherwise speaker as possible because otherwise it'll take what the pastor is saying and it'll take what the pastor is saying and it'll take what the pastor is saying and paraphrase a lot of things whereas if paraphrase a lot of things whereas if paraphrase a lot of things whereas if you tell it to use as much of the you tell it to use as much of the you tell it to use as much of the original language you get more quotes original language you get more quotes original language you get more quotes and that's really one of the things that and that's really one of the things that and that's really one of the things that a lot of pastors are concerned about a lot of pastors are concerned about a lot of pastors are concerned about especially in using the sermon to blog especially in using the sermon to blog especially in using the sermon to blog uh concept is the AI just doesn't say uh concept is the AI just doesn't say uh concept is the AI just doesn't say what I say it doesn't sound like I sound what I say it doesn't sound like I sound what I say it doesn't sound like I sound well if you prompt the the the AI well if you prompt the the the AI well if you prompt the the the AI generator to use as much of the original generator to use as much of the original generator to use as much of the original language as possible you'll get more language as possible you'll get more language as possible you'll get more direct quotes as the copy so it does direct quotes as the copy so it does direct quotes as the copy so it does sound and and then you can tell your sound and and then you can tell your sound and and then you can tell your pastor oh no that's exactly what you pastor oh no that's exactly what you pastor oh no that's exactly what you said maybe that wasn't what you intended said maybe that wasn't what you intended said maybe that wasn't what you intended to say when you were preaching it but to say when you were preaching it but to say when you were preaching it but that's exactly what you said so those a that's exactly what you said so those a that's exactly what you said so those a little tip couple of tips for me yeah little tip couple of tips for me yeah little tip couple of tips for me yeah definitely um I did want to touch on

definitely um I did want to touch on definitely um I did want to touch on real fast um I have a few just like real fast um I have a few just like real fast um I have a few just like rapid fire BR tips for shorts editing um rapid fire BR tips for shorts editing um rapid fire BR tips for shorts editing um go through that yeah let's do that we go through that yeah let's do that we go through that yeah let's do that we man I mean this has been really good man I mean this has been really good man I mean this has been really good we're over time but we're going to keep we're over time but we're going to keep we're over time but we're going to keep this is like bonus content okay okay so this is like bonus content okay okay so this is like bonus content okay okay so let's go to okay all right here's Sam's let's go to okay all right here's Sam's let's go to okay all right here's Sam's rapid fire tips go all right uh number rapid fire tips go all right uh number rapid fire tips go all right uh number one hasht God as the first hashtag in one hasht God as the first hashtag in one hasht God as the first hashtag in every video does better um categor every video does better um categor every video does better um categor videos under news and politics pausing videos under news and politics pausing videos under news and politics pausing posting uh once every two months um keep posting uh once every two months um keep posting uh once every two months um keep all your videos within 22 to 38 seconds all your videos within 22 to 38 seconds all your videos within 22 to 38 seconds edit out all of the verbal pauses in in edit out all of the verbal pauses in in edit out all of the verbal pauses in in your video so no ums take out filler your video so no ums take out filler your video so no ums take out filler words things like that auto reframe um words things like that auto reframe um words things like that auto reframe um use click baity titles and questions in use click baity titles and questions in use click baity titles and questions in your titles do three hashtags in your your titles do three hashtags in your your titles do three hashtags in your titles as well um and keep the hashtags titles as well um and keep the hashtags titles as well um and keep the hashtags as words that are in your title so if as words that are in your title so if as words that are in your title so if your video is how to pray do hash pray your video is how to pray do hash pray your video is how to pray do hash pray and it does better keep as many um and it does better keep as many um and it does better keep as many um videos as you can waste to head shots videos as you can waste to head shots videos as you can waste to head shots don't do full body shots and avoid that don't do full body shots and avoid that don't do full body shots and avoid that um and yeah that's what I got okay I'm um and yeah that's what I got okay I'm um and yeah that's what I got okay I'm going to we're going to put those in the going to we're going to put those in the going to we're going to put those in the show notes cuz that was pretty r and show notes cuz that was pretty r and show notes cuz that was pretty r and fire and the guy who's like driving down fire and the guy who's like driving down fire and the guy who's like driving down the road right now is like oh I got to the road right now is like oh I got to the road right now is like oh I got to write those down okay you don't have to write those down okay you don't have to write those down okay you don't have to write them down we'll put them in the write them down we'll put them in the write them down we'll put them in the show notes and make sure that you got show notes and make sure that you got show notes and make sure that you got them and uh Sam I want to thank you a them and uh Sam I want to thank you a them and uh Sam I want to thank you a ton uh for taking time out of your day ton uh for taking time out of your day ton uh for taking time out of your day you have a lot on the go um and but this you have a lot on the go um and but this you have a lot on the go um and but this is this has been amazingly practical and

is this has been amazingly practical and is this has been amazingly practical and amazingly helpful uh for me and I get to amazingly helpful uh for me and I get to amazingly helpful uh for me and I get to do some YouTube stuff and I'm I'm do some YouTube stuff and I'm I'm do some YouTube stuff and I'm I'm confident that it's been helpful uh for confident that it's been helpful uh for confident that it's been helpful uh for those that are listening if somebody has those that are listening if somebody has those that are listening if somebody has some follow-up questions or they want to some follow-up questions or they want to some follow-up questions or they want to connect with you and engage with you at connect with you and engage with you at connect with you and engage with you at uh on on anything that we've talked uh on on anything that we've talked uh on on anything that we've talked about today what's the best way for them about today what's the best way for them about today what's the best way for them to connect with you the the best way for to connect with you the the best way for to connect with you the the best way for someone to connect with me is to email someone to connect with me is to email someone to connect with me is to email me at truin Productions gmail.com and me at truin Productions gmail.com and me at truin Productions gmail.com and that's that's that's TRW Productions Gmail and so if you have TRW Productions Gmail and so if you have TRW Productions Gmail and so if you have any questions or anything or if if you any questions or anything or if if you any questions or anything or if if you have any contract work for me I I do all have any contract work for me I I do all have any contract work for me I I do all sorts of things like video editing stuff sorts of things like video editing stuff sorts of things like video editing stuff like that and so um that's definitely like that and so um that's definitely like that and so um that's definitely someone can reach me or uh I have a someone can reach me or uh I have a someone can reach me or uh I have a YouTube channel myself called true drums YouTube channel myself called true drums YouTube channel myself called true drums TRW drums so true drums all right well TRW drums so true drums all right well TRW drums so true drums all right well link to both of those in the show not link to both of those in the show not link to both of those in the show not show notes so if anybody is wanting to show notes so if anybody is wanting to show notes so if anybody is wanting to connect with you hopefully that they connect with you hopefully that they connect with you hopefully that they will if you happen to be watching this will if you happen to be watching this will if you happen to be watching this uh podcast on our YouTube channel um you uh podcast on our YouTube channel um you uh podcast on our YouTube channel um you can engage with us there we'd love for can engage with us there we'd love for can engage with us there we'd love for you to uh just give us some feedback you to uh just give us some feedback you to uh just give us some feedback leave a comment or or ask a question and leave a comment or or ask a question and leave a comment or or ask a question and we'll do the best that we can uh to we'll do the best that we can uh to we'll do the best that we can uh to answer it and I want to remind you again answer it and I want to remind you again answer it and I want to remind you again if this podcast has been helpful for you if this podcast has been helpful for you if this podcast has been helpful for you make sure that you leave us a rating or make sure that you leave us a rating or make sure that you leave us a rating or review wherever you listen to your review wherever you listen to your review wherever you listen to your favorite podcast uh feed the machine if favorite podcast uh feed the machine if favorite podcast uh feed the machine if you say nice things about us then those you say nice things about us then those you say nice things about us then those podcast platforms will propagate our podcast platforms will propagate our podcast platforms will propagate our content to more people who might find it content to more people who might find it content to more people who might find it helpful and that's really at the end of helpful and that's really at the end of helpful and that's really at the end of the day what we're trying to do is help the day what we're trying to do is help the day what we're trying to do is help more churches help more church leaders more churches help more church leaders more churches help more church leaders expand their digital footprint and reach expand their digital footprint and reach expand their digital footprint and reach more people for Jesus Sam thanks again more people for Jesus Sam thanks again more people for Jesus Sam thanks again for being on the show today yeah of for being on the show today yeah of for being on the show today yeah of course thanks for having