GEO and SEO for Churches in 2026 - 2027: GEO, AI Search & Agentic Websites Explained

and a lot of souls. and a lot of souls. Some who are desperate to give Some who are searching for the right Some who are searching for the right answers to the toughest questions in answers to the toughest questions in answers to the toughest questions in life. some who are struggling within and need some who are struggling within and need someone to shepherd them. someone to shepherd them. someone to shepherd them. Find a community near me. And they aren't living at an And they aren't living at an interstellar distance from a church. The interstellar distance from a church. The interstellar distance from a church. The question is no longer about whether to question is no longer about whether to question is no longer about whether to embrace the new world of technology or embrace the new world of technology or embrace the new world of technology or not. The question is how many souls get not. The question is how many souls get not. The question is how many souls get missed? Because the bridge that connects missed? Because the bridge that connects missed? Because the bridge that connects them to you has not been built. It is them to you has not been built. It is them to you has not been built. It is about creating a path using the very about creating a path using the very about creating a path using the very latest in technology to help the ones latest in technology to help the ones latest in technology to help the ones searching for you.

searching for you. searching for you. And in the pursuit, be the first to And in the pursuit, be the first to And in the pursuit, be the first to shepherd those minds shepherd those minds shepherd those minds and be found first. So before we begin, and I know this is So before we begin, and I know this is going to be a long video, but I'm asking going to be a long video, but I'm asking going to be a long video, but I'm asking you for something rare and valuable, you for something rare and valuable, you for something rare and valuable, your undivided attention for the next 20 your undivided attention for the next 20 your undivided attention for the next 20 odd minutes, because what I'm about to odd minutes, because what I'm about to odd minutes, because what I'm about to share has helped churches triple their share has helped churches triple their share has helped churches triple their visitor growth in under 6 months. And it visitor growth in under 6 months. And it visitor growth in under 6 months. And it could do the same for yours. So let's could do the same for yours. So let's could do the same for yours. So let's dive into the first section. Now, dive into the first section. Now, dive into the first section. Now, pastor, before I show you the solution, pastor, before I show you the solution, pastor, before I show you the solution, I I need to show you something that will I I need to show you something that will I I need to show you something that will fundamentally change how you think about fundamentally change how you think about fundamentally change how you think about reaching unchurched people because the reaching unchurched people because the reaching unchurched people because the way someone discovers a church has way someone discovers a church has way someone discovers a church has already changed forever. And most most already changed forever. And most most already changed forever. And most most churches haven't even noticed. Well, churches haven't even noticed. Well, churches haven't even noticed. Well, today when someone decides they want to today when someone decides they want to today when someone decides they want to visit a church, maybe they just moved visit a church, maybe they just moved visit a church, maybe they just moved and maybe that's they're going through a and maybe that's they're going through a and maybe that's they're going through a difficult season in life or maybe their difficult season in life or maybe their difficult season in life or maybe their maybe their kid asked them to go to maybe their kid asked them to go to maybe their kid asked them to go to church. They don't drive around looking church. They don't drive around looking church. They don't drive around looking for a stable, right? They reach for a for a stable, right? They reach for a for a stable, right? They reach for a device and they search. But here's device and they search. But here's device and they search. But here's what's changed. About 5 years ago, all what's changed. About 5 years ago, all what's changed. About 5 years ago, all three of these people would have gone to three of these people would have gone to three of these people would have gone to Google. Today, well, one goes to Google.

Google. Today, well, one goes to Google. Google. Today, well, one goes to Google. One goes to Google, but only reads the One goes to Google, but only reads the One goes to Google, but only reads the AI generated summary at at the top and AI generated summary at at the top and AI generated summary at at the top and never clicks a single link. And the never clicks a single link. And the never clicks a single link. And the third one skips Google entirely and asks third one skips Google entirely and asks third one skips Google entirely and asks Chad GPT or Perplexity for a direct Chad GPT or Perplexity for a direct Chad GPT or Perplexity for a direct answer. And here are the numbers. 60% of answer. And here are the numbers. 60% of answer. And here are the numbers. 60% of Google searches now end without anyone Google searches now end without anyone Google searches now end without anyone clicking on anything. H 80 million clicking on anything. H 80 million clicking on anything. H 80 million people are asking chat GPT questions people are asking chat GPT questions people are asking chat GPT questions every single week. That's not a trend on every single week. That's not a trend on every single week. That's not a trend on the horizon. That is actually the world the horizon. That is actually the world the horizon. That is actually the world we're living in right now. So here's the we're living in right now. So here's the we're living in right now. So here's the truth that keeps me up at night. Your truth that keeps me up at night. Your truth that keeps me up at night. Your church doesn't have one front door church doesn't have one front door church doesn't have one front door anymore. It has three. And right now, anymore. It has three. And right now, anymore. It has three. And right now, two of those doors are bolted shut. two of those doors are bolted shut. two of those doors are bolted shut. Every single day, people in your Every single day, people in your Every single day, people in your community are standing on the other side community are standing on the other side community are standing on the other side of those locked doors, searching for of those locked doors, searching for of those locked doors, searching for exactly what you offer and walking away exactly what you offer and walking away exactly what you offer and walking away because they can't get in. because they can't get in. because they can't get in. Now, before I show you how to unlock Now, before I show you how to unlock Now, before I show you how to unlock those doors, I need to be honest about those doors, I need to be honest about those doors, I need to be honest about something. And and I say this with lots something. And and I say this with lots something. And and I say this with lots of love because I have seen it at of love because I have seen it at of love because I have seen it at hundreds of churches across the country hundreds of churches across the country hundreds of churches across the country that I've talked to. Most church that I've talked to. Most church that I've talked to. Most church websites were built by a well-meaning websites were built by a well-meaning websites were built by a well-meaning designer or a really talented volunteer.

designer or a really talented volunteer. designer or a really talented volunteer. And they look beautiful. They're And they look beautiful. They're And they look beautiful. They're gorgeous, right? Warm colors, friendly gorgeous, right? Warm colors, friendly gorgeous, right? Warm colors, friendly faces, maybe even a welcoming video at faces, maybe even a welcoming video at faces, maybe even a welcoming video at the top. But here's the problem. A the top. But here's the problem. A the top. But here's the problem. A beautiful website that nobody outside beautiful website that nobody outside beautiful website that nobody outside your church can find is like printing your church can find is like printing your church can find is like printing the world's most stunning brochure and the world's most stunning brochure and the world's most stunning brochure and locking it in a filing cabinet. locking it in a filing cabinet. locking it in a filing cabinet. So, let's start with the front door most So, let's start with the front door most So, let's start with the front door most people know, and that's Google. When people know, and that's Google. When people know, and that's Google. When someone types uh churches near me into someone types uh churches near me into someone types uh churches near me into Google, how does Google decide who shows Google, how does Google decide who shows Google, how does Google decide who shows first? Ah, good question. This is called first? Ah, good question. This is called first? Ah, good question. This is called SEO, SEO, SEO, search engine optimization. You've search engine optimization. You've search engine optimization. You've probably heard of it. Uh, don't worry probably heard of it. Uh, don't worry probably heard of it. Uh, don't worry about the jargon. I'm going to actually about the jargon. I'm going to actually about the jargon. I'm going to actually make this really simple. See, think of make this really simple. See, think of make this really simple. See, think of Google as the world's largest library. Google as the world's largest library. Google as the world's largest library. Billions of websites are like billions Billions of websites are like billions Billions of websites are like billions of books. And Google is the librarian. of books. And Google is the librarian. of books. And Google is the librarian. When someone walks in and says, "I need When someone walks in and says, "I need When someone walks in and says, "I need a great church in Phoenix for my family. a great church in Phoenix for my family. a great church in Phoenix for my family. I live in Phoenix." The librarian has to I live in Phoenix." The librarian has to I live in Phoenix." The librarian has to decide which books to pull off the decide which books to pull off the decide which books to pull off the shelf. SEO is how you help that shelf. SEO is how you help that shelf. SEO is how you help that librarian find you. The librarian looks librarian find you. The librarian looks librarian find you. The librarian looks for three things. First, the title on for three things. First, the title on for three things. First, the title on the spine on a website. This is your the spine on a website. This is your the spine on a website. This is your title tag. It's the blue headline Google title tag. It's the blue headline Google title tag. It's the blue headline Google shows in every search result. If it says shows in every search result. If it says shows in every search result. If it says home or welcome, the librarian had no home or welcome, the librarian had no home or welcome, the librarian had no idea what that book's about, right? But idea what that book's about, right? But idea what that book's about, right? But if it says Hope Church Phoenix, you if it says Hope Church Phoenix, you if it says Hope Church Phoenix, you know, welcoming families with youth and know, welcoming families with youth and know, welcoming families with youth and children's ministry. Ah, now the library children's ministry. Ah, now the library children's ministry. Ah, now the library knows exactly where to file it. The

knows exactly where to file it. The knows exactly where to file it. The second point is the summary on the back second point is the summary on the back second point is the summary on the back cover. This is your metad description, cover. This is your metad description, cover. This is your metad description, the paragraph under the title in a the paragraph under the title in a the paragraph under the title in a Google's result, right? When it's blank, Google's result, right? When it's blank, Google's result, right? When it's blank, Google is going to write one for you. Google is going to write one for you. Google is going to write one for you. Usually pulling random text from your Usually pulling random text from your Usually pulling random text from your navigational menu. Good luck. That's navigational menu. Good luck. That's navigational menu. Good luck. That's like publishing a book and leaving the like publishing a book and leaving the like publishing a book and leaving the back cover empty. You don't want to do back cover empty. You don't want to do back cover empty. You don't want to do that. Third, the chapters headings that. Third, the chapters headings that. Third, the chapters headings inside the book. So on a website, these inside the book. So on a website, these inside the book. So on a website, these are the H1, H2, H3 tags. Your H1 is the are the H1, H2, H3 tags. Your H1 is the are the H1, H2, H3 tags. Your H1 is the book's main title. you know, one per book's main title. you know, one per book's main title. you know, one per page stating clearly what that page is page stating clearly what that page is page stating clearly what that page is about. H2s are chapter titles and H3 are about. H2s are chapter titles and H3 are about. H2s are chapter titles and H3 are subsections. When they're well subsections. When they're well subsections. When they're well organized, well, Google can then skim organized, well, Google can then skim organized, well, Google can then skim your entire site and understand your entire site and understand your entire site and understand everything you offer in just in seconds, everything you offer in just in seconds, everything you offer in just in seconds, nanoseconds. nanoseconds. nanoseconds. Now, there's one more piece that's Now, there's one more piece that's Now, there's one more piece that's absolutely crucial, absolutely crucial, absolutely crucial, especially for churches, your Google especially for churches, your Google especially for churches, your Google business profile. This is your church's business profile. This is your church's business profile. This is your church's identity on Google Maps and in local identity on Google Maps and in local identity on Google Maps and in local search results. So, it's your address, search results. So, it's your address, search results. So, it's your address, your service times, your photos, your your service times, your photos, your your service times, your photos, your reviews. This is often the very first reviews. This is often the very first reviews. This is often the very first thing someone sees before they even thing someone sees before they even thing someone sees before they even visit your website. And most churches visit your website. And most churches visit your website. And most churches have an incomplete profile with outdated have an incomplete profile with outdated have an incomplete profile with outdated hours or no photos and reviews that have hours or no photos and reviews that have hours or no photos and reviews that have never been responded to.

never been responded to. never been responded to. Speaking of reviews, both Google and AI Speaking of reviews, both Google and AI Speaking of reviews, both Google and AI systems weigh review sentiment heavily systems weigh review sentiment heavily systems weigh review sentiment heavily when deciding who to recommend. That's when deciding who to recommend. That's when deciding who to recommend. That's important to understand. A church with important to understand. A church with important to understand. A church with 300 genuine reviews averaging 4.8 stars 300 genuine reviews averaging 4.8 stars 300 genuine reviews averaging 4.8 stars will be recommended over a church with will be recommended over a church with will be recommended over a church with 12 reviews from four years ago every 12 reviews from four years ago every 12 reviews from four years ago every single time. single time. single time. This is traditional SEO. Your name, This is traditional SEO. Your name, This is traditional SEO. Your name, address, and your phone number that's address, and your phone number that's address, and your phone number that's identical everywhere online. Your Google identical everywhere online. Your Google identical everywhere online. Your Google business profile complete and active. business profile complete and active. business profile complete and active. Your your title tags, meta descriptions, Your your title tags, meta descriptions, Your your title tags, meta descriptions, and headlines clear and intentional. and headlines clear and intentional. and headlines clear and intentional. Think of it as getting your building up Think of it as getting your building up Think of it as getting your building up to code so the city will put you on the to code so the city will put you on the to code so the city will put you on the map. Without this foundation, nothing map. Without this foundation, nothing map. Without this foundation, nothing else works. else works. else works. Now, beneath what visitors see on your Now, beneath what visitors see on your Now, beneath what visitors see on your website, there's an invisible layer that website, there's an invisible layer that website, there's an invisible layer that matters just as much. Now, we call this matters just as much. Now, we call this matters just as much. Now, we call this technical SEO. And think of it this way. technical SEO. And think of it this way. technical SEO. And think of it this way. You can have the most beautiful church You can have the most beautiful church You can have the most beautiful church building in town, but if the parking lot building in town, but if the parking lot building in town, but if the parking lot has a bunch of potholes, the doors has a bunch of potholes, the doors has a bunch of potholes, the doors actually stick, and the lights flicker, actually stick, and the lights flicker, actually stick, and the lights flicker, people aren't coming back.

people aren't coming back. people aren't coming back. And the building inspector, that would And the building inspector, that would And the building inspector, that would be Google, is going to mark you down. They're going to ask, "Is this site They're going to ask, "Is this site fast?" If it takes more than 3 seconds fast?" If it takes more than 3 seconds fast?" If it takes more than 3 seconds to load on a phone, I mean, remember, to load on a phone, I mean, remember, to load on a phone, I mean, remember, the vast majority of people are the vast majority of people are the vast majority of people are searching on their phones. Well, nearly searching on their phones. Well, nearly searching on their phones. Well, nearly half of them are going to leave before half of them are going to leave before half of them are going to leave before seeing even a single word on your seeing even a single word on your seeing even a single word on your homepage. They just won't stick around. Is it mobile friendly? Google Now Is it mobile friendly? Google Now indexes the mobile version of every indexes the mobile version of every indexes the mobile version of every website first, not the desktop version. website first, not the desktop version. website first, not the desktop version. If your site looks great on a computer, If your site looks great on a computer, If your site looks great on a computer, but is difficult to navigate on a phone, but is difficult to navigate on a phone, but is difficult to navigate on a phone, you're already losing ground. And here's something most people have And here's something most people have never heard of. It's called schema never heard of. It's called schema never heard of. It's called schema markup. Think of it as putting a machine markup. Think of it as putting a machine markup. Think of it as putting a machine readable label on every room in your readable label on every room in your readable label on every room in your building. Uh, instead of a door that building. Uh, instead of a door that building. Uh, instead of a door that simply says services, Schema tells simply says services, Schema tells simply says services, Schema tells Google, catch this, this is a worship Google, catch this, this is a worship Google, catch this, this is a worship service, Sunday at 9:00 a.m. and 11:00 service, Sunday at 9:00 a.m. and 11:00 service, Sunday at 9:00 a.m. and 11:00 a.m. at 1234 Main Street in Phoenix, led a.m. at 1234 Main Street in Phoenix, led a.m. at 1234 Main Street in Phoenix, led by Pastor Michael Chen, it's non- by Pastor Michael Chen, it's non- by Pastor Michael Chen, it's non- denominational. See, Google doesn't have denominational. See, Google doesn't have denominational. See, Google doesn't have to guess. It knows. When your technical to guess. It knows. When your technical to guess. It knows. When your technical foundation is solid, Google can crawl foundation is solid, Google can crawl foundation is solid, Google can crawl your site efficiently, understand your your site efficiently, understand your your site efficiently, understand your content clearly, and trust you are a content clearly, and trust you are a content clearly, and trust you are a reliable source. Without it, you're the reliable source. Without it, you're the reliable source. Without it, you're the building with the flickering lights.

building with the flickering lights. building with the flickering lights. People might come in, but the inspector People might come in, but the inspector People might come in, but the inspector marked you down and they're not going to marked you down and they're not going to marked you down and they're not going to get recommended. get recommended. get recommended. Now, here's where it gets really Now, here's where it gets really Now, here's where it gets really fascinating. For about 20 years, SEO was fascinating. For about 20 years, SEO was fascinating. For about 20 years, SEO was mostly about keywords. You figured out mostly about keywords. You figured out mostly about keywords. You figured out what words people typed into Google and what words people typed into Google and what words people typed into Google and you made sure those exact words appeared you made sure those exact words appeared you made sure those exact words appeared on your website, which matched. That on your website, which matched. That on your website, which matched. That worked. But Google has evolved worked. But Google has evolved worked. But Google has evolved into something way more sophisticated. into something way more sophisticated. into something way more sophisticated. Today, Google isn't just about matching Today, Google isn't just about matching Today, Google isn't just about matching words. It understands meaning. It words. It understands meaning. It words. It understands meaning. It understands context. It understands understands context. It understands understands context. It understands relationships between concepts. And this relationships between concepts. And this relationships between concepts. And this is called semantic SEO. Uh semantic is called semantic SEO. Uh semantic is called semantic SEO. Uh semantic simply meaning related to meaning. Okay? simply meaning related to meaning. Okay? simply meaning related to meaning. Okay? Instead of just knowing that your Instead of just knowing that your Instead of just knowing that your website contains the word church, Google website contains the word church, Google website contains the word church, Google now understands that Hope Church, for now understands that Hope Church, for now understands that Hope Church, for example, is an organization, that it's example, is an organization, that it's example, is an organization, that it's led by a person named Pastor Michael led by a person named Pastor Michael led by a person named Pastor Michael Chen, that it offers a children's Chen, that it offers a children's Chen, that it offers a children's ministry called Kids Zone, serving ages ministry called Kids Zone, serving ages ministry called Kids Zone, serving ages 0 through 12, that it's located in 0 through 12, that it's located in 0 through 12, that it's located in Phoenix, Arizona, and it's currently Phoenix, Arizona, and it's currently Phoenix, Arizona, and it's currently running a community food drive, for running a community food drive, for running a community food drive, for example.

example. example. This is called an entity. This is called an entity. This is called an entity. In Google's mind, your church is no In Google's mind, your church is no In Google's mind, your church is no longer just a page with words on it. longer just a page with words on it. longer just a page with words on it. It's a recognized thing with properties, It's a recognized thing with properties, It's a recognized thing with properties, relationships, and context. And here's relationships, and context. And here's relationships, and context. And here's the critical insight. The more clearly the critical insight. The more clearly the critical insight. The more clearly your website describes your church as an your website describes your church as an your website describes your church as an entity with specific verifiable details, entity with specific verifiable details, entity with specific verifiable details, the more Google trusts you and the more Google trusts you and the more Google trusts you and recommends you. recommends you. recommends you. But there's a deeper layer still. It's But there's a deeper layer still. It's But there's a deeper layer still. It's not enough to have a one well-written not enough to have a one well-written not enough to have a one well-written page, you know, about your youth page, you know, about your youth page, you know, about your youth ministry. Google is evaluating whether ministry. Google is evaluating whether ministry. Google is evaluating whether your website covers a topic your website covers a topic your website covers a topic comprehensively. Uh, think of it like a comprehensively. Uh, think of it like a comprehensively. Uh, think of it like a sermon series, right? One sermon about sermon series, right? One sermon about sermon series, right? One sermon about marriage is helpful, but if you actually marriage is helpful, but if you actually marriage is helpful, but if you actually preached a six-w week series on marriage preached a six-w week series on marriage preached a six-w week series on marriage covering communication and conflict covering communication and conflict covering communication and conflict resolution and finances and parenting resolution and finances and parenting resolution and finances and parenting and spiritual growth, your congregation and spiritual growth, your congregation and spiritual growth, your congregation sees you as the authority on that sees you as the authority on that sees you as the authority on that subject, right? Google thinks the exact subject, right? Google thinks the exact subject, right? Google thinks the exact same way about your website.

We call this topical authority. And the We call this topical authority. And the glue that holds it all together is glue that holds it all together is glue that holds it all together is internal linking. Each of those pages internal linking. Each of those pages internal linking. Each of those pages links to the other page in a logical web links to the other page in a logical web links to the other page in a logical web telling Google these all belong telling Google these all belong telling Google these all belong together. We cover this topic completely together. We cover this topic completely together. We cover this topic completely and a dedicated FAQ page with 30 well and a dedicated FAQ page with 30 well and a dedicated FAQ page with 30 well ststructured questions and answers is ststructured questions and answers is ststructured questions and answers is often the single fastest way to build often the single fastest way to build often the single fastest way to build author authority because FAQs are author authority because FAQs are author authority because FAQs are literally the structured uh ask question literally the structured uh ask question literally the structured uh ask question and answer pairs the exact format that and answer pairs the exact format that and answer pairs the exact format that that Google and AI are designed and that Google and AI are designed and that Google and AI are designed and recognized to site. recognized to site. recognized to site. So semantic SEO is about making your So semantic SEO is about making your So semantic SEO is about making your website speak Google's language. Not website speak Google's language. Not website speak Google's language. Not just using the right words, but clearly just using the right words, but clearly just using the right words, but clearly describing who you are, what you offer, describing who you are, what you offer, describing who you are, what you offer, where you are, and why you're where you are, and why you're where you are, and why you're trustworthy. When you do this well, trustworthy. When you do this well, trustworthy. When you do this well, Google does doesn't just list you in Google does doesn't just list you in Google does doesn't just list you in results. Google understands you deeply. results. Google understands you deeply. results. Google understands you deeply. And that deep understanding is what And that deep understanding is what And that deep understanding is what makes the difference between being found makes the difference between being found makes the difference between being found and being invisible.

and being invisible. and being invisible. Now, everything I just shown you, Now, everything I just shown you, Now, everything I just shown you, traditional SEO, technical SEO, semantic traditional SEO, technical SEO, semantic traditional SEO, technical SEO, semantic SEO, all of that was the science of SEO, all of that was the science of SEO, all of that was the science of getting ranked in a list of 10 blue getting ranked in a list of 10 blue getting ranked in a list of 10 blue links on Google. And for two decades, links on Google. And for two decades, links on Google. And for two decades, that's the game every organization that's the game every organization that's the game every organization played. But here's what I need you to played. But here's what I need you to played. But here's what I need you to understand now. The list of 10 blue understand now. The list of 10 blue understand now. The list of 10 blue links is disappearing. When someone links is disappearing. When someone links is disappearing. When someone searches Google today, the first thing searches Google today, the first thing searches Google today, the first thing they see is G Google's AI overview. they see is G Google's AI overview. they see is G Google's AI overview. You've probably seen it. I have a You've probably seen it. I have a You've probably seen it. I have a paragraph written by artificial paragraph written by artificial paragraph written by artificial intelligence that answers the question intelligence that answers the question intelligence that answers the question directly. No clicking, no website visit directly. No clicking, no website visit directly. No clicking, no website visit needed. The answer is just there. needed. The answer is just there. needed. The answer is just there. And it goes far beyond Google. 800 And it goes far beyond Google. 800 And it goes far beyond Google. 800 million people every week are turning to million people every week are turning to million people every week are turning to chat. PPT, Perplexity, C-pilot, Claude, chat. PPT, Perplexity, C-pilot, Claude, chat. PPT, Perplexity, C-pilot, Claude, all these AI assistants that don't show all these AI assistants that don't show all these AI assistants that don't show a list at all, they give one answer, a list at all, they give one answer, a list at all, they give one answer, maybe two or three names. If your church maybe two or three names. If your church maybe two or three names. If your church is not in that answer, you simply do not is not in that answer, you simply do not is not in that answer, you simply do not exist to that person. And here's a exist to that person. And here's a exist to that person. And here's a number that should stop you in your number that should stop you in your number that should stop you in your tracks. Literally, right now, AI bots tracks. Literally, right now, AI bots tracks. Literally, right now, AI bots are visiting your website more are visiting your website more are visiting your website more frequently than human visitors. They're frequently than human visitors. They're frequently than human visitors. They're crawling your pages constantly. And if crawling your pages constantly. And if crawling your pages constantly. And if they can't read your content clearly, they can't read your content clearly, they can't read your content clearly, well, they move on to the next church.

well, they move on to the next church. well, they move on to the next church. Check this. A 6900% Check this. A 6900% Check this. A 6900% increase in AI bot traffic has been increase in AI bot traffic has been increase in AI bot traffic has been documented in the last 2 years alone. documented in the last 2 years alone. documented in the last 2 years alone. Let that settle for a moment. The entire Let that settle for a moment. The entire Let that settle for a moment. The entire infrastructure of how human beings infrastructure of how human beings infrastructure of how human beings discover institutions, you know, discover institutions, you know, discover institutions, you know, churches, churches, churches, hospitals, schools, hospitals, schools, hospitals, schools, businesses is being rebuilt from the businesses is being rebuilt from the businesses is being rebuilt from the ground up. This is not an update. This ground up. This is not an update. This ground up. This is not an update. This is not a passing trend. This is the most is not a passing trend. This is the most is not a passing trend. This is the most fundamental shift in how people seek fundamental shift in how people seek fundamental shift in how people seek information since the invention of the information since the invention of the information since the invention of the search engine itself. And it's happening search engine itself. And it's happening search engine itself. And it's happening right now. While most churches are still right now. While most churches are still right now. While most churches are still optimizing for a world that literally no optimizing for a world that literally no optimizing for a world that literally no longer exists, before I show you how to respond to the before I show you how to respond to the shift, I need to explain something that will I need to explain something that will make everything else click in place, make everything else click in place, make everything else click in place, I need to show you how these AI systems I need to show you how these AI systems I need to show you how these AI systems actually work. Because once you understand the machine, Because once you understand the machine, well, the entire strategy becomes really well, the entire strategy becomes really well, the entire strategy becomes really obvious.

obvious. obvious. So an AI like chat GPT was trained by So an AI like chat GPT was trained by So an AI like chat GPT was trained by reading essentially the entire internet, reading essentially the entire internet, reading essentially the entire internet, billions of web pages, books, Wikipedia, billions of web pages, books, Wikipedia, billions of web pages, books, Wikipedia, forum discussions. It absorbed all of forum discussions. It absorbed all of forum discussions. It absorbed all of it, not by memorizing facts, but by it, not by memorizing facts, but by it, not by memorizing facts, but by learning patterns. learning patterns. learning patterns. It learned which sources get cited most It learned which sources get cited most It learned which sources get cited most often. often. often. It learned which content is structured It learned which content is structured It learned which content is structured clearly. It learned which writing is clearly. It learned which writing is clearly. It learned which writing is specific, detailed, and trustworthy, and specific, detailed, and trustworthy, and specific, detailed, and trustworthy, and which is vague, generic, and unreliable. which is vague, generic, and unreliable. which is vague, generic, and unreliable. Now, when someone asks Chat GPT a Now, when someone asks Chat GPT a Now, when someone asks Chat GPT a question, the AI doesn't search the question, the AI doesn't search the question, the AI doesn't search the internet the way you search Google. It internet the way you search Google. It internet the way you search Google. It generates an answer word by word, generates an answer word by word, generates an answer word by word, predicting the most likely next word predicting the most likely next word predicting the most likely next word based on everything it has ever learned. based on everything it has ever learned. based on everything it has ever learned. And here's the profound part. When your And here's the profound part. When your And here's the profound part. When your church's website contains clear, church's website contains clear, church's website contains clear, structured, specific information, the AI structured, specific information, the AI structured, specific information, the AI has high confidence when generating a has high confidence when generating a has high confidence when generating a response that includes your church. It response that includes your church. It response that includes your church. It can predict with certainty. Hope Church can predict with certainty. Hope Church can predict with certainty. Hope Church in Phoenix offers a comprehensive in Phoenix offers a comprehensive in Phoenix offers a comprehensive elderly care ministry called Golden elderly care ministry called Golden elderly care ministry called Golden Years, serving over 120 seniors weekly.

Years, serving over 120 seniors weekly. Years, serving over 120 seniors weekly. It learned that sentence pattern because It learned that sentence pattern because It learned that sentence pattern because your website made it easy to learn. your website made it easy to learn. your website made it easy to learn. But when your website says something But when your website says something But when your website says something vague like, "We love our seniors." The vague like, "We love our seniors." The vague like, "We love our seniors." The AI has nothing concrete to work with. AI has nothing concrete to work with. AI has nothing concrete to work with. It's low confidence. It moves on to the It's low confidence. It moves on to the It's low confidence. It moves on to the source where it can generate more a more source where it can generate more a more source where it can generate more a more certain, more specific answer. That's certain, more specific answer. That's certain, more specific answer. That's why a church with clear, entity rich, why a church with clear, entity rich, why a church with clear, entity rich, structured content gets cited. And a structured content gets cited. And a structured content gets cited. And a church with beautiful vague content just church with beautiful vague content just church with beautiful vague content just simply gets skipped. It's not an simply gets skipped. It's not an simply gets skipped. It's not an opinion. It's mathematics. It's how the opinion. It's mathematics. It's how the opinion. It's mathematics. It's how the machine was built. machine was built. machine was built. Some of these AI systems also do Some of these AI systems also do Some of these AI systems also do something called retrieval. They go out something called retrieval. They go out something called retrieval. They go out to the live web in real time, reading to the live web in real time, reading to the live web in real time, reading current pages and pulling informations current pages and pulling informations current pages and pulling informations back into the response. So your website back into the response. So your website back into the response. So your website isn't just part of the AI's historical isn't just part of the AI's historical isn't just part of the AI's historical training data. It's being actively read training data. It's being actively read training data. It's being actively read right now by AI systems deciding whether right now by AI systems deciding whether right now by AI systems deciding whether to recommend you or not. This is why to recommend you or not. This is why to recommend you or not. This is why everything I'm about to show you matters everything I'm about to show you matters everything I'm about to show you matters incredibly urgently right now.

incredibly urgently right now. incredibly urgently right now. So now you understand the machine. The So now you understand the machine. The So now you understand the machine. The question becomes, okay, how do we make question becomes, okay, how do we make question becomes, okay, how do we make sure your church is the one it sure your church is the one it sure your church is the one it recommends? This is called GEO. recommends? This is called GEO. recommends? This is called GEO. GEO, generative engine optimization. So GEO, generative engine optimization. So GEO, generative engine optimization. So if SEO, search engine optimization, was if SEO, search engine optimization, was if SEO, search engine optimization, was about getting Google to rank you in a about getting Google to rank you in a about getting Google to rank you in a list, GEO is about getting AI to quote list, GEO is about getting AI to quote list, GEO is about getting AI to quote you in an answer. you in an answer. you in an answer. Here's how it works in practice. Okay. Someone how it works in practice. Okay. Someone types into chat GPT. Uh, what's the best types into chat GPT. Uh, what's the best types into chat GPT. Uh, what's the best church in Phoenix with programs for church in Phoenix with programs for church in Phoenix with programs for elderly members? The AI activates. It elderly members? The AI activates. It elderly members? The AI activates. It scans its training data and may reach scans its training data and may reach scans its training data and may reach out to the live web and then evaluates out to the live web and then evaluates out to the live web and then evaluates every potential source against a set of every potential source against a set of every potential source against a set of criteria. Is the content clearly structured with Is the content clearly structured with proper headings and schema? Is it proper headings and schema? Is it proper headings and schema? Is it specific with enriched with like real specific with enriched with like real specific with enriched with like real names and real numbers and real programs names and real numbers and real programs names and real numbers and real programs and details? Can the AI extract a clean and details? Can the AI extract a clean and details? Can the AI extract a clean quotable answer 40 to 60 words that quotable answer 40 to 60 words that quotable answer 40 to 60 words that directly address the question? Is the directly address the question? Is the directly address the question? Is the source trustworthy with real reviews, source trustworthy with real reviews, source trustworthy with real reviews, credentials, and consistent information?

credentials, and consistent information? credentials, and consistent information? Is the content fresh and recently Is the content fresh and recently Is the content fresh and recently updated? updated? updated? The source the sources that pass, The source the sources that pass, The source the sources that pass, they're the ones that get cited, the they're the ones that get cited, the they're the ones that get cited, the ones that don't get skipped. If your ones that don't get skipped. If your ones that don't get skipped. If your website says we care about seniors, the website says we care about seniors, the website says we care about seniors, the AI has nothing to work with. But if your AI has nothing to work with. But if your AI has nothing to work with. But if your website says Hope Church's Golden Years website says Hope Church's Golden Years website says Hope Church's Golden Years Ministry serves 120 seniors weekly with Ministry serves 120 seniors weekly with Ministry serves 120 seniors weekly with health screenings, transportation health screenings, transportation health screenings, transportation assistance, and a dedicated team of 23 assistance, and a dedicated team of 23 assistance, and a dedicated team of 23 volunteers, the AI quotes you directly volunteers, the AI quotes you directly volunteers, the AI quotes you directly because you gave it exactly what it because you gave it exactly what it because you gave it exactly what it needed, confidence. GEO is the science of making sure your GEO is the science of making sure your church's story is quotable by machines. church's story is quotable by machines. church's story is quotable by machines. Structuring every page, every paragraph, Structuring every page, every paragraph, Structuring every page, every paragraph, every description so precisely that when every description so precisely that when every description so precisely that when an AI is searching for the single best an AI is searching for the single best an AI is searching for the single best answer to give a seeking soul, your answer to give a seeking soul, your answer to give a seeking soul, your church is the one it chooses. Not by church is the one it chooses. Not by church is the one it chooses. Not by luck, but by design. luck, but by design. luck, but by design. And the church that establishes this And the church that establishes this And the church that establishes this authority first in your city creates a a authority first in your city creates a a authority first in your city creates a a compounding advantage because once AI compounding advantage because once AI compounding advantage because once AI starts citing you, it reinforces the starts citing you, it reinforces the starts citing you, it reinforces the pattern. The more it cites you, the more pattern. The more it cites you, the more pattern. The more it cites you, the more it trusts you. The more it trusts you, it trusts you. The more it trusts you, it trusts you. The more it trusts you, the more it sites you. It's a flywheel the more it sites you. It's a flywheel the more it sites you. It's a flywheel that accelerates over time. And that accelerates over time. And that accelerates over time. And displacing the first mover becomes displacing the first mover becomes displacing the first mover becomes almost impossible.

almost impossible. almost impossible. Now, at National Marketing, we've Now, at National Marketing, we've Now, at National Marketing, we've developed a scoring system for all this. developed a scoring system for all this. developed a scoring system for all this. We call it the nine factor GEO We call it the nine factor GEO We call it the nine factor GEO framework. Every piece of content gets framework. Every piece of content gets framework. Every piece of content gets scored against nine factors before it scored against nine factors before it scored against nine factors before it goes live. Rather than walking through goes live. Rather than walking through goes live. Rather than walking through all nine individually, let me show you all nine individually, let me show you all nine individually, let me show you the three clusters that matter most. the three clusters that matter most. the three clusters that matter most. Now, the first cluster is about trust. Now, the first cluster is about trust. Now, the first cluster is about trust. Citation authority means having your Citation authority means having your Citation authority means having your church's name, Ederson, phone identical church's name, Ederson, phone identical church's name, Ederson, phone identical everywhere online. An optimized Google everywhere online. An optimized Google everywhere online. An optimized Google business profile, genuine reviews, and business profile, genuine reviews, and business profile, genuine reviews, and local backlinks from community local backlinks from community local backlinks from community organizations. So, there's a thing organizations. So, there's a thing organizations. So, there's a thing called EA signals. That's experience, called EA signals. That's experience, called EA signals. That's experience, expertise, authoritiveness, and expertise, authoritiveness, and expertise, authoritiveness, and trustworthiness. trustworthiness. trustworthiness. Means showcasing your leadership's Means showcasing your leadership's Means showcasing your leadership's credentials, real ministry stories, and credentials, real ministry stories, and credentials, real ministry stories, and transparent contact information. transparent contact information. transparent contact information. Uh staff pages with real names and real Uh staff pages with real names and real Uh staff pages with real names and real photos. photos. photos. Freshness vector means regular updates.

Freshness vector means regular updates. Freshness vector means regular updates. Weekly new content. Current event Weekly new content. Current event Weekly new content. Current event announcements. A website was last announcements. A website was last announcements. A website was last updated in 2022 looks abandoned to AI. updated in 2022 looks abandoned to AI. updated in 2022 looks abandoned to AI. These three factors together answer one These three factors together answer one These three factors together answer one question for the machine. Can I trust question for the machine. Can I trust question for the machine. Can I trust this source? this source? this source? The second cluster is about readability. The second cluster is about readability. The second cluster is about readability. Let me give you a real example. Let me give you a real example. Let me give you a real example. Quotability means structuring answers in Quotability means structuring answers in Quotability means structuring answers in 40 to 60 word blocks that AI can extract 40 to 60 word blocks that AI can extract 40 to 60 word blocks that AI can extract directly. Here's what that looks like. directly. Here's what that looks like. directly. Here's what that looks like. Instead of uh we love kids and have Instead of uh we love kids and have Instead of uh we love kids and have amazing programs, you write instead. amazing programs, you write instead. amazing programs, you write instead. Hope Church's Kids Zone Children's Hope Church's Kids Zone Children's Hope Church's Kids Zone Children's Ministry serves children ages 0 through Ministry serves children ages 0 through Ministry serves children ages 0 through 12 during both Sunday services at 9:00 12 during both Sunday services at 9:00 12 during both Sunday services at 9:00 a.m. and 11:00 a.m. Our team of 47 a.m. and 11:00 a.m. Our team of 47 a.m. and 11:00 a.m. Our team of 47 trained background checked volunteers trained background checked volunteers trained background checked volunteers leads age specific curriculum in six leads age specific curriculum in six leads age specific curriculum in six dedicated classrooms. New families dedicated classrooms. New families dedicated classrooms. New families welcome without registration. welcome without registration. welcome without registration. Now that's 48 words. Specific, Now that's 48 words. Specific, Now that's 48 words. Specific, authoritative, extractable entity authoritative, extractable entity authoritative, extractable entity density is what makes it work. Real density is what makes it work. Real density is what makes it work. Real names, real numbers, real details.

names, real numbers, real details. names, real numbers, real details. And context window optimization means And context window optimization means And context window optimization means putting this answer at the top of the putting this answer at the top of the putting this answer at the top of the page because AI systems have limits on page because AI systems have limits on page because AI systems have limits on how much text they're going to process. how much text they're going to process. how much text they're going to process. The third cluster is about The third cluster is about The third cluster is about comprehension. So semantic coherence comprehension. So semantic coherence comprehension. So semantic coherence means one page, one clear topic, no means one page, one clear topic, no means one page, one clear topic, no mixed signals. Sentiment alignment means mixed signals. Sentiment alignment means mixed signals. Sentiment alignment means warm, welcoming language that AI prefers warm, welcoming language that AI prefers warm, welcoming language that AI prefers to service. And multimodel signals means to service. And multimodel signals means to service. And multimodel signals means making sure that AI can process your making sure that AI can process your making sure that AI can process your images or your videos and your audio images or your videos and your audio images or your videos and your audio alongside all the text. Descriptive alt alongside all the text. Descriptive alt alongside all the text. Descriptive alt text on every image, transcripts for text on every image, transcripts for text on every image, transcripts for every sermon, captions on every video. every sermon, captions on every video. every sermon, captions on every video. Nine factors, three clusters, every Nine factors, three clusters, every Nine factors, three clusters, every piece of content scored. This is how you piece of content scored. This is how you piece of content scored. This is how you go from invisible to found first. go from invisible to found first. go from invisible to found first. Now, everything I've described, SEO, Now, everything I've described, SEO, Now, everything I've described, SEO, technical SEO, semantic SEO, GEO, and technical SEO, semantic SEO, GEO, and technical SEO, semantic SEO, GEO, and nine factors, that's the science. But nine factors, that's the science. But nine factors, that's the science. But like me, you're not a web developer. You like me, you're not a web developer. You like me, you're not a web developer. You don't have time to learn about H1 tags don't have time to learn about H1 tags don't have time to learn about H1 tags and schema markup and context windows.

and schema markup and context windows. and schema markup and context windows. What you need is a website that does all What you need is a website that does all What you need is a website that does all this for you. That's what we call an this for you. That's what we call an this for you. That's what we call an agentic website. agentic website. agentic website. Think of your current website as a Think of your current website as a Think of your current website as a brochure. It's sitting on a rack at a brochure. It's sitting on a rack at a brochure. It's sitting on a rack at a visitor center. Someone might pick it up visitor center. Someone might pick it up visitor center. Someone might pick it up and if they happen to walk by. An and if they happen to walk by. An and if they happen to walk by. An agentic website is fundamentally agentic website is fundamentally agentic website is fundamentally different species altogether. It doesn't different species altogether. It doesn't different species altogether. It doesn't wait to be found. It reaches out. It wait to be found. It reaches out. It wait to be found. It reaches out. It doesn't just display information. It doesn't just display information. It doesn't just display information. It understands, responds, and acts. It understands, responds, and acts. It understands, responds, and acts. It works for your church 24 hours a day, 7 works for your church 24 hours a day, 7 works for your church 24 hours a day, 7 days a week, even at 2:00 a.m. on days a week, even at 2:00 a.m. on days a week, even at 2:00 a.m. on Tuesday when a a grieving widow is Tuesday when a a grieving widow is Tuesday when a a grieving widow is searching for comfort. And it's built searching for comfort. And it's built searching for comfort. And it's built from the ground up to speak the language from the ground up to speak the language from the ground up to speak the language both human hearts and AI can understand. both human hearts and AI can understand. both human hearts and AI can understand. An agentic website has three AI power An agentic website has three AI power An agentic website has three AI power super powerful features. I can't wait to super powerful features. I can't wait to super powerful features. I can't wait to explain these, but I don't want you to explain these, but I don't want you to explain these, but I don't want you to just think of them as three separate just think of them as three separate just think of them as three separate tools. They actually all work together. tools. They actually all work together. tools. They actually all work together. They're all interconnected. They're all interconnected. They're all interconnected. The first one is the people also ask The first one is the people also ask The first one is the people also ask engine. It monitors what people in your engine. It monitors what people in your engine. It monitors what people in your area are actually searching for. They go area are actually searching for. They go area are actually searching for. They go to Google and they go, "What should I to Google and they go, "What should I to Google and they go, "What should I wear to church for the first time?" Uh, wear to church for the first time?" Uh, wear to church for the first time?" Uh, or do churches near me have child care or do churches near me have child care or do churches near me have child care or best grief supports for groups in or best grief supports for groups in or best grief supports for groups in Phoenix. It finds these questions, Phoenix. It finds these questions, Phoenix. It finds these questions, filters them for relevance, and filters them for relevance, and filters them for relevance, and generates a clear answer using only your generates a clear answer using only your generates a clear answer using only your approved content. Those answers get approved content. Those answers get approved content. Those answers get published as structured FAQ content that published as structured FAQ content that published as structured FAQ content that AI is built to site. This isn't just a

AI is built to site. This isn't just a AI is built to site. This isn't just a feature. This is the content engine that feature. This is the content engine that feature. This is the content engine that feeds your entire GEO strategy. The feeds your entire GEO strategy. The feeds your entire GEO strategy. The second, the case engines creates short, second, the case engines creates short, second, the case engines creates short, helpful blog posts that go deeper on helpful blog posts that go deeper on helpful blog posts that go deeper on those questions. So each one is a a new those questions. So each one is a a new those questions. So each one is a a new page targeting a specific search query, page targeting a specific search query, page targeting a specific search query, building the topical authority I building the topical authority I building the topical authority I described earlier, the the sermon series described earlier, the the sermon series described earlier, the the sermon series effect. And before generating a single effect. And before generating a single effect. And before generating a single word, it analyzes your leadership word, it analyzes your leadership word, it analyzes your leadership communication style across 60 communication style across 60 communication style across 60 parameters. The output sounds parameters. The output sounds parameters. The output sounds authentically like your voice. Not not authentically like your voice. Not not authentically like your voice. Not not generic AI content. Content that create generic AI content. Content that create generic AI content. Content that create that carries your church's DNA. It's that carries your church's DNA. It's that carries your church's DNA. It's your answers. AMA ask me anything your answers. AMA ask me anything your answers. AMA ask me anything chatbot is a 24/7 assistant on your chatbot is a 24/7 assistant on your chatbot is a 24/7 assistant on your website answering questions in real time website answering questions in real time website answering questions in real time from your verified knowledge base only. from your verified knowledge base only. from your verified knowledge base only. No internet access, no hallucination, no No internet access, no hallucination, no No internet access, no hallucination, no theological errors. And every question theological errors. And every question theological errors. And every question visitors ask generates data that feeds visitors ask generates data that feeds visitors ask generates data that feeds directly back into the PAAA people also directly back into the PAAA people also directly back into the PAAA people also ask and case engines. Here's where it ask and case engines. Here's where it ask and case engines. Here's where it all comes together. These aren't three all comes together. These aren't three all comes together. These aren't three separate tools. They're one separate tools. They're one separate tools. They're one self-reinforcing system. PAA discovers self-reinforcing system. PAA discovers self-reinforcing system. PAA discovers questions. Caseits create content and questions. Caseits create content and questions. Caseits create content and then ask me anything engages visitors.

then ask me anything engages visitors. then ask me anything engages visitors. Visitors interactions reveal new Visitors interactions reveal new Visitors interactions reveal new questions. Those feed back into the PAA questions. Those feed back into the PAA questions. Those feed back into the PAA cycle. That cycle repeats faster, cycle. That cycle repeats faster, cycle. That cycle repeats faster, smarter, deeper with every rotation. smarter, deeper with every rotation. smarter, deeper with every rotation. Each cycle builds more authority, more Each cycle builds more authority, more Each cycle builds more authority, more quotable content, and better yet, more quotable content, and better yet, more quotable content, and better yet, more AI citations. And when someone arrives AI citations. And when someone arrives AI citations. And when someone arrives through an AI recommendation, a clear through an AI recommendation, a clear through an AI recommendation, a clear path guides them from discovery to path guides them from discovery to path guides them from discovery to walking through your doors on Sunday. walking through your doors on Sunday. walking through your doors on Sunday. It's not a website. It's a It's not a website. It's a It's not a website. It's a self-reinforcing system that makes your self-reinforcing system that makes your self-reinforcing system that makes your church more discoverable church more discoverable church more discoverable every single day it's running. every single day it's running. every single day it's running. Now, I know what you might be thinking. Now, I know what you might be thinking. Now, I know what you might be thinking. This is AI. What if it says something This is AI. What if it says something This is AI. What if it says something theologically incorrect? What if it theologically incorrect? What if it theologically incorrect? What if it publishes something about a sensitive publishes something about a sensitive publishes something about a sensitive topic that we'd never approve? That's topic that we'd never approve? That's topic that we'd never approve? That's why we built a spock, SP system. That why we built a spock, SP system. That why we built a spock, SP system. That stands for single point of contact. Uh, stands for single point of contact. Uh, stands for single point of contact. Uh, in some cases I might be a communication in some cases I might be a communication in some cases I might be a communication director. The principle is absolute.

director. The principle is absolute. director. The principle is absolute. Nothing goes live without human Nothing goes live without human Nothing goes live without human approval. Zero autonomous publishing. approval. Zero autonomous publishing. approval. Zero autonomous publishing. Every piece of content passes through Every piece of content passes through Every piece of content passes through five safety layers and your designated five safety layers and your designated five safety layers and your designated person reviews, edits, or rejects person reviews, edits, or rejects person reviews, edits, or rejects everything before it goes anywhere. AI everything before it goes anywhere. AI everything before it goes anywhere. AI assists, but humans decide always. I want to leave you with something I I want to leave you with something I believe with every fiber of my being. believe with every fiber of my being. believe with every fiber of my being. The window to establishing AI citation The window to establishing AI citation The window to establishing AI citation authority is open right now. And like authority is open right now. And like authority is open right now. And like every window of opportunity, it's not every window of opportunity, it's not every window of opportunity, it's not going to stay open forever. AI systems going to stay open forever. AI systems going to stay open forever. AI systems are learning right now which sources to are learning right now which sources to are learning right now which sources to trust. The churches that build this trust. The churches that build this trust. The churches that build this authority today will be the default authority today will be the default authority today will be the default recommendation for years to come. And recommendation for years to come. And recommendation for years to come. And this isn't marketing. This is missional. this isn't marketing. This is missional. this isn't marketing. This is missional. This is the great commission meeting the This is the great commission meeting the This is the great commission meeting the greatest technological shift in our greatest technological shift in our greatest technological shift in our lifetime. Every person AI doesn't lifetime. Every person AI doesn't lifetime. Every person AI doesn't recommend to your church, it's a lost recommend to your church, it's a lost recommend to your church, it's a lost click. It's a potential lost soul. The click. It's a potential lost soul. The click. It's a potential lost soul. The the single mother who drove past because the single mother who drove past because the single mother who drove past because the machine didn't know you existed. The the machine didn't know you existed. The the machine didn't know you existed. The teenager who asked for help and your teenager who asked for help and your teenager who asked for help and your church wasn't in the answer. The couple church wasn't in the answer. The couple church wasn't in the answer. The couple who wanted to give a tithe and the AI who wanted to give a tithe and the AI who wanted to give a tithe and the AI machine sent them somewhere else. This machine sent them somewhere else. This machine sent them somewhere else. This is happening in your city every single is happening in your city every single is happening in your city every single day. An agentic website is not about day. An agentic website is not about day. An agentic website is not about technology. It's about stewardship.

technology. It's about stewardship. technology. It's about stewardship. being a faithful steward of the mission being a faithful steward of the mission being a faithful steward of the mission God gave you by ensuring that when God gave you by ensuring that when God gave you by ensuring that when someone cries out for hope through the someone cries out for hope through the someone cries out for hope through the tools of this generation, your church is tools of this generation, your church is tools of this generation, your church is the answer they receive. So, pastor, the answer they receive. So, pastor, the answer they receive. So, pastor, let's build something that lasts. Let's let's build something that lasts. Let's let's build something that lasts. Let's make sure that when the world searches make sure that when the world searches make sure that when the world searches for hope with a lowercase H or a capital for hope with a lowercase H or a capital for hope with a lowercase H or a capital one, they find you. Let's make sure they one, they find you. Let's make sure they one, they find you. Let's make sure they find Hope Church. Let's begin today. night, another scream. A quiet voice night, another scream. A quiet voice asked what I mean. I speak it soft into asked what I mean. I speak it soft into asked what I mean. I speak it soft into the air. Finally somewhere, somewhere the air. Finally somewhere, somewhere the air. Finally somewhere, somewhere they care. they care. they care. >> Found first in the noise. >> Found first in the noise. >> Found first in the noise. Found first. Finally see hope was the Found first. Finally see hope was the Found first. Finally see hope was the name. Hope was the light found where I name. Hope was the light found where I name. Hope was the light found where I belong.

belong. belong. Oh, >> the honey s of Sunday flame. The >> the honey s of Sunday flame. The algorithms knew the way. algorithms knew the way. algorithms knew the way. But grace is why we stay But grace is why we stay But grace is why we stay >> found first. >> found first. >> found first. Finally see