4 Ways to Get More Visitors to Your Church Website

no church we are the authority on who no church we are the authority on who Jesus is we take it from the Bible but Jesus is we take it from the Bible but Jesus is we take it from the Bible but yet you know what your website doesn't yet you know what your website doesn't yet you know what your website doesn't indicate that your preaching does indicate that your preaching does indicate that your preaching does but your website doesn't that's organic but your website doesn't that's organic but your website doesn't that's organic traffic when you can take all those con traffic when you can take all those con traffic when you can take all those con marriage parenting addictions grief marriage parenting addictions grief marriage parenting addictions grief counseling Faith all kinds of felony counseling Faith all kinds of felony counseling Faith all kinds of felony traffic and topics you can actually traffic and topics you can actually traffic and topics you can actually optimize your website so it can be found optimize your website so it can be found optimize your website so it can be found organically it it takes some work but organically it it takes some work but organically it it takes some work but once you do it it's the gift that keeps once you do it it's the gift that keeps once you do it it's the gift that keeps on giving because traffic will just on giving because traffic will just on giving because traffic will just start coming over and over and over start coming over and over and over start coming over and over and over again hey welcome to the missional again hey welcome to the missional again hey welcome to the missional marketing podcast Bart Blair and Jason marketing podcast Bart Blair and Jason marketing podcast Bart Blair and Jason Hamrock your host here today we want to Hamrock your host here today we want to Hamrock your host here today we want to thank you for tuning in we have a really thank you for tuning in we have a really thank you for tuning in we have a really cool conversation for you Jason we've cool conversation for you Jason we've cool conversation for you Jason we've been talking a lot uh with a lot of been talking a lot uh with a lot of been talking a lot uh with a lot of churches about new traffic on their churches about new traffic on their churches about new traffic on their websites new visitors on their website websites new visitors on their website websites new visitors on their website because here's the deal uh every church because here's the deal uh every church because here's the deal uh every church is looking for new people in their is looking for new people in their is looking for new people in their church building would you say that's a church building would you say that's a church building would you say that's a true statement I'd say that's a very true statement I'd say that's a very true statement I'd say that's a very true statement okay I haven't talked to true statement okay I haven't talked to true statement okay I haven't talked to any pastor any pastor any pastor in ever who isn't interested in new in ever who isn't interested in new in ever who isn't interested in new people coming through the front doors of people coming through the front doors of people coming through the front doors of their church building that's right now their church building that's right now their church building that's right now we recognize that most new people are we recognize that most new people are we recognize that most new people are probably going to come to the website probably going to come to the website probably going to come to the website before they ever come through the front before they ever come through the front before they ever come through the front door of the church building do you think door of the church building do you think door of the church building do you think that's a true statement that's 100 True that's a true statement that's 100 True that's a true statement that's 100 True okay so I want to pick your brain today okay so I want to pick your brain today okay so I want to pick your brain today on how churches can get more new on how churches can get more new on how churches can get more new visitors to their website which will visitors to their website which will visitors to their website which will hopefully lead to more new visitors

hopefully lead to more new visitors hopefully lead to more new visitors visiting their actual physical worship visiting their actual physical worship visiting their actual physical worship locations okay so we we did our last locations okay so we we did our last locations okay so we we did our last podcast the last one that we did we podcast the last one that we did we podcast the last one that we did we talked about the three things that talked about the three things that talked about the three things that Google loves in a church website speed Google loves in a church website speed Google loves in a church website speed security and crawlability and I Cherry security and crawlability and I Cherry security and crawlability and I Cherry Picked that out of content that we Picked that out of content that we Picked that out of content that we talked about in those lunch and learn talked about in those lunch and learn talked about in those lunch and learn events that we used to do and the Four events that we used to do and the Four events that we used to do and the Four Points that we're going to talk about in Points that we're going to talk about in Points that we're going to talk about in this podcast episode today are also kind this podcast episode today are also kind this podcast episode today are also kind of cherry-picked from that content that of cherry-picked from that content that of cherry-picked from that content that we used to share with churches in those we used to share with churches in those we used to share with churches in those lunch and learn events so if you've got lunch and learn events so if you've got lunch and learn events so if you've got a brown bag lunch if you're ready to eat a brown bag lunch if you're ready to eat a brown bag lunch if you're ready to eat pick up your lunch you can and eat while pick up your lunch you can and eat while pick up your lunch you can and eat while you listen to these four points that you listen to these four points that you listen to these four points that Jason is going to expound upon okay Jason is going to expound upon okay Jason is going to expound upon okay ready you chase and you're ready to get ready you chase and you're ready to get ready you chase and you're ready to get into this I'm ready let's do it okay all into this I'm ready let's do it okay all into this I'm ready let's do it okay all right here we go four ways to get more right here we go four ways to get more right here we go four ways to get more new visitors to your church website new visitors to your church website new visitors to your church website Jason Jason Jason let's talk about organic traffic explain let's talk about organic traffic explain let's talk about organic traffic explain what it is and how a church can use what it is and how a church can use what it is and how a church can use organic traffic to get more new visitors organic traffic to get more new visitors organic traffic to get more new visitors to their website well the reality is to their website well the reality is to their website well the reality is organic is that gift that keeps on organic is that gift that keeps on organic is that gift that keeps on giving and the idea there is that you giving and the idea there is that you giving and the idea there is that you want to optimize your website so that want to optimize your website so that want to optimize your website so that Google sees you as an authority on some Google sees you as an authority on some Google sees you as an authority on some kind of a subject matter and that's how kind of a subject matter and that's how kind of a subject matter and that's how you grow up to page one of Google and you grow up to page one of Google and you grow up to page one of Google and that's organic traffic because people that's organic traffic because people that's organic traffic because people are searching Google all the time why do are searching Google all the time why do are searching Google all the time why do we talk about Google because Google owns we talk about Google because Google owns we talk about Google because Google owns a 92 percent of the market share so you a 92 percent of the market share so you a 92 percent of the market share so you kind of want to follow the rules of kind of want to follow the rules of kind of want to follow the rules of optimizing your website when it comes to

optimizing your website when it comes to optimizing your website when it comes to Google because there's so many people Google because there's so many people Google because there's so many people searching and so I I just got off a call searching and so I I just got off a call searching and so I I just got off a call at the church we were talking about at the church we were talking about at the church we were talking about um they have a page that that says you um they have a page that that says you um they have a page that that says you know you meet Jesus right hey church if know you meet Jesus right hey church if know you meet Jesus right hey church if you don't have a page on your website you don't have a page on your website you don't have a page on your website that actually introduces somebody to who that actually introduces somebody to who that actually introduces somebody to who Jesus is and how to follow him you might Jesus is and how to follow him you might Jesus is and how to follow him you might want to hit the pause and go work on want to hit the pause and go work on want to hit the pause and go work on that right now and I'm always amazed how that right now and I'm always amazed how that right now and I'm always amazed how many churches I look at their website many churches I look at their website many churches I look at their website look at their navbar there's nothing look at their navbar there's nothing look at their navbar there's nothing about Jesus on their website yes I said about Jesus on their website yes I said about Jesus on their website yes I said that correct there's nothing about Jesus that correct there's nothing about Jesus that correct there's nothing about Jesus they preach about him on sermons but they preach about him on sermons but they preach about him on sermons but there's not a page dedicated imagine if there's not a page dedicated imagine if there's not a page dedicated imagine if somebody had was was Googling like who somebody had was was Googling like who somebody had was was Googling like who is Jesus or what's he all about and they is Jesus or what's he all about and they is Jesus or what's he all about and they stumbled organ organically on your page stumbled organ organically on your page stumbled organ organically on your page where you actually walk them through the where you actually walk them through the where you actually walk them through the gospel gospel gospel and then they said yes to Jesus how cool and then they said yes to Jesus how cool and then they said yes to Jesus how cool would that be that's organic the only would that be that's organic the only would that be that's organic the only way that Google is going to see that way that Google is going to see that way that Google is going to see that you're an authority you're an authority you're an authority on who Jesus is is if you actually have on who Jesus is is if you actually have on who Jesus is is if you actually have content on your website I always make content on your website I always make content on your website I always make this example you talk about the this example you talk about the this example you talk about the luncheons I always show this example if luncheons I always show this example if luncheons I always show this example if you Google like who is Jesus you Google like who is Jesus you Google like who is Jesus you might it's been a while since I've you might it's been a while since I've you might it's been a while since I've done this but I always had Rolling Stone done this but I always had Rolling Stone done this but I always had Rolling Stone magazine on page one above the fold yes magazine on page one above the fold yes magazine on page one above the fold yes Rolling Stone magazine why was Rolling Rolling Stone magazine why was Rolling Rolling Stone magazine why was Rolling Stone magazine on there it's because Stone magazine on there it's because Stone magazine on there it's because they wrote an article about Jesus they they wrote an article about Jesus they they wrote an article about Jesus they did and it's a magazine so they have did and it's a magazine so they have did and it's a magazine so they have really high rank Authority and so they

really high rank Authority and so they really high rank Authority and so they were talking about who Jesus is and it were talking about who Jesus is and it were talking about who Jesus is and it wasn't from the biblical standpoint it wasn't from the biblical standpoint it wasn't from the biblical standpoint it was from the worldly standpoint right so was from the worldly standpoint right so was from the worldly standpoint right so if somebody's doesn't really know any if somebody's doesn't really know any if somebody's doesn't really know any different like Rolling Stone that's kind different like Rolling Stone that's kind different like Rolling Stone that's kind of cool magazine I think I'll learn of cool magazine I think I'll learn of cool magazine I think I'll learn about Jesus there about Jesus there about Jesus there I cringe right yeah no church we are the I cringe right yeah no church we are the I cringe right yeah no church we are the authority on who Jesus is we take it authority on who Jesus is we take it authority on who Jesus is we take it from the Bible but yet you know what from the Bible but yet you know what from the Bible but yet you know what your website doesn't indicate that your website doesn't indicate that your website doesn't indicate that your preaching does your preaching does your preaching does but your website doesn't that's organic but your website doesn't that's organic but your website doesn't that's organic traffic when you can take all those con traffic when you can take all those con traffic when you can take all those con marriage parenting addictions grief marriage parenting addictions grief marriage parenting addictions grief counseling Faith all kinds of felt need counseling Faith all kinds of felt need counseling Faith all kinds of felt need traffic and topics you can actually traffic and topics you can actually traffic and topics you can actually optimize your website so it can be found optimize your website so it can be found optimize your website so it can be found organically and it it's it takes some organically and it it's it takes some organically and it it's it takes some work work work but once you do it it's the gift that but once you do it it's the gift that but once you do it it's the gift that keeps on giving because traffic will keeps on giving because traffic will keeps on giving because traffic will just start coming over and over and over just start coming over and over and over just start coming over and over and over again Bart you know churches that have again Bart you know churches that have again Bart you know churches that have po they have blog posts that actually po they have blog posts that actually po they have blog posts that actually have those blog posts have more traffic have those blog posts have more traffic have those blog posts have more traffic to them than the homepage of the web of to them than the homepage of the web of to them than the homepage of the web of the website the website the website yeah I'll give you an example Chase Oaks yeah I'll give you an example Chase Oaks yeah I'll give you an example Chase Oaks Church in Plano Texas it's a Church in Plano Texas it's a Church in Plano Texas it's a multi-campus church great church we've multi-campus church great church we've multi-campus church great church we've been working with them for a number of been working with them for a number of been working with them for a number of years and I crack up every time I meet years and I crack up every time I meet years and I crack up every time I meet with uh Jeff uh their media guy we go with uh Jeff uh their media guy we go with uh Jeff uh their media guy we go through their analytics they have an through their analytics they have an through their analytics they have an article posted on their website I think article posted on their website I think article posted on their website I think from about three or four years ago from about three or four years ago from about three or four years ago called the history the real history of called the history the real history of called the history the real history of the Easter egg one of their staff the Easter egg one of their staff the Easter egg one of their staff members wrote a blog post because they members wrote a blog post because they members wrote a blog post because they blog very consistently almost weekly I blog very consistently almost weekly I blog very consistently almost weekly I think this article from like three or

think this article from like three or think this article from like three or four years ago is now like the number four years ago is now like the number four years ago is now like the number one authoritative page on the entire one authoritative page on the entire one authoritative page on the entire world wide web on the history of the world wide web on the history of the world wide web on the history of the Easter egg so every single month they Easter egg so every single month they Easter egg so every single month they have people landing on this page to read have people landing on this page to read have people landing on this page to read about the history of the Easter egg and about the history of the Easter egg and about the history of the Easter egg and of course at Easter time February March of course at Easter time February March of course at Easter time February March April it just blows up it's almost April it just blows up it's almost April it just blows up it's almost there's almost more traffic to that there's almost more traffic to that there's almost more traffic to that particular blog post than there is to particular blog post than there is to particular blog post than there is to their home page or their website now the their home page or their website now the their home page or their website now the caveat being there check these Oaks caveat being there check these Oaks caveat being there check these Oaks wouldn't say that they're the prime wouldn't say that they're the prime wouldn't say that they're the prime Authority on the Easter egg but Google Authority on the Easter egg but Google Authority on the Easter egg but Google has basically said this is an article has basically said this is an article has basically said this is an article that people have found valuable and that people have found valuable and that people have found valuable and helpful and as a result when people are helpful and as a result when people are helpful and as a result when people are Googling that type of content it keeps Googling that type of content it keeps Googling that type of content it keeps pushing that post to the top of the pushing that post to the top of the pushing that post to the top of the search results you as a church have search results you as a church have search results you as a church have things that you are an authority on you things that you are an authority on you things that you are an authority on you are an authority on Jesus on salvation are an authority on Jesus on salvation are an authority on Jesus on salvation on Hope Jason mentioned things like you on Hope Jason mentioned things like you on Hope Jason mentioned things like you know marriage and addiction and know marriage and addiction and know marriage and addiction and overcoming grief and anxiety fear these overcoming grief and anxiety fear these overcoming grief and anxiety fear these types of things types of things types of things one of the best ways to build a rich one of the best ways to build a rich one of the best ways to build a rich content of organic searchable content on content of organic searchable content on content of organic searchable content on your website is to blog your sermons now your website is to blog your sermons now your website is to blog your sermons now we've got other videos on our Channel we've got other videos on our Channel we've got other videos on our Channel and we've got blog posts on our own blog and we've got blog posts on our own blog and we've got blog posts on our own blog about this but I'm telling you uh it's about this but I'm telling you uh it's about this but I'm telling you uh it's one of the one of the biggest challenges one of the one of the biggest challenges one of the one of the biggest challenges that churches have is how do we come up that churches have is how do we come up that churches have is how do we come up with regular consistent content to post with regular consistent content to post with regular consistent content to post in a blog to have more uh to get more in a blog to have more uh to get more in a blog to have more uh to get more organic traffic to our website guess organic traffic to our website guess organic traffic to our website guess what every week blogging the sermon take

what every week blogging the sermon take what every week blogging the sermon take that that three thousand or four that that three thousand or four that that three thousand or four thousand word transcript of your thousand word transcript of your thousand word transcript of your pastor's sermon uh edit that down to a pastor's sermon uh edit that down to a pastor's sermon uh edit that down to a 12 to 1500 word blog post a five minute 12 to 1500 word blog post a five minute 12 to 1500 word blog post a five minute read and post that every single week read and post that every single week read and post that every single week it's not going to provide instantaneous it's not going to provide instantaneous it's not going to provide instantaneous results I think that's one thing that we results I think that's one thing that we results I think that's one thing that we need to make clear is that organic need to make clear is that organic need to make clear is that organic traffic is a long slow play right it's traffic is a long slow play right it's traffic is a long slow play right it's it's a slow cooker it's it's not a it's a slow cooker it's it's not a it's a slow cooker it's it's not a microwave meal it's a slow cooker so microwave meal it's a slow cooker so microwave meal it's a slow cooker so it's going to take time for Google to it's going to take time for Google to it's going to take time for Google to really continue to crawl your website to really continue to crawl your website to really continue to crawl your website to index the content and to see was an index the content and to see was an index the content and to see was an authority but it's something that if you authority but it's something that if you authority but it's something that if you start today it's like the you know the start today it's like the you know the start today it's like the you know the man the best what did they say the best man the best what did they say the best man the best what did they say the best the two best times to plant a tree are the two best times to plant a tree are the two best times to plant a tree are 20 years ago and today right so plant 20 years ago and today right so plant 20 years ago and today right so plant the tree today if you haven't been the tree today if you haven't been the tree today if you haven't been planting the tree of putting organic planting the tree of putting organic planting the tree of putting organic content on your website searchable content on your website searchable content on your website searchable gullible authoritative content on your gullible authoritative content on your gullible authoritative content on your website start that today most website website start that today most website website start that today most website platforms especially if you're on platforms especially if you're on platforms especially if you're on Squarespace or or WordPress or Wix Squarespace or or WordPress or Wix Squarespace or or WordPress or Wix they've already got built-in blog they've already got built-in blog they've already got built-in blog platforms right in the website and most platforms right in the website and most platforms right in the website and most churches aren't actually using them so churches aren't actually using them so churches aren't actually using them so get in there and use it have we said get in there and use it have we said get in there and use it have we said enough have we said enough on organic I enough have we said enough on organic I enough have we said enough on organic I think we have yeah okay all right so one think we have yeah okay all right so one think we have yeah okay all right so one of the ways that you can get more new of the ways that you can get more new of the ways that you can get more new visitors to your website is by adding visitors to your website is by adding visitors to your website is by adding more content to get more organic traffic more content to get more organic traffic more content to get more organic traffic to your website the second let's talk to your website the second let's talk to your website the second let's talk about interruptive advertising Jason about interruptive advertising Jason about interruptive advertising Jason explain what interruptive is and how explain what interruptive is and how explain what interruptive is and how that helps the church get new visitors that helps the church get new visitors that helps the church get new visitors to the website yeah there's there's uh to the website yeah there's there's uh to the website yeah there's there's uh some really good platforms when it comes

some really good platforms when it comes some really good platforms when it comes to interruptive ads why are they called to interruptive ads why are they called to interruptive ads why are they called interruptive it's because people are interruptive it's because people are interruptive it's because people are doing things and you're interrupting doing things and you're interrupting doing things and you're interrupting them with your advertisement so Facebook them with your advertisement so Facebook them with your advertisement so Facebook Instagram YouTube Google Display Network Instagram YouTube Google Display Network Instagram YouTube Google Display Network those are four platforms and there's those are four platforms and there's those are four platforms and there's more that when you advertise in those more that when you advertise in those more that when you advertise in those platforms you're interrupting people in platforms you're interrupting people in platforms you're interrupting people in a good way to say hey we have something a good way to say hey we have something a good way to say hey we have something to share with you that we think you'll to share with you that we think you'll to share with you that we think you'll find valuable and you can run find valuable and you can run find valuable and you can run advertisements of course around Easter advertisements of course around Easter advertisements of course around Easter and Christmas on some of those Staples and Christmas on some of those Staples and Christmas on some of those Staples but you can also run advertisements but you can also run advertisements but you can also run advertisements around things to do this summer right around things to do this summer right around things to do this summer right and give them a kind of a cool PDF that and give them a kind of a cool PDF that and give them a kind of a cool PDF that they can download for 50 things to do they can download for 50 things to do they can download for 50 things to do this summer with your kids that's pretty this summer with your kids that's pretty this summer with your kids that's pretty cool it's a gift to the community right cool it's a gift to the community right cool it's a gift to the community right you can advertise uh Harvest festivals you can advertise uh Harvest festivals you can advertise uh Harvest festivals uh conferences sermon series I love uh conferences sermon series I love uh conferences sermon series I love these platforms because it it's all these platforms because it it's all these platforms because it it's all geo-targeted right all around your geo-targeted right all around your geo-targeted right all around your campus or campuses as you know maybe and campus or campuses as you know maybe and campus or campuses as you know maybe and then what you can do is you can build a then what you can do is you can build a then what you can do is you can build a four or five or six different adjectives four or five or six different adjectives four or five or six different adjectives of a video that plays and Target people of a video that plays and Target people of a video that plays and Target people that are in your community and it that are in your community and it that are in your community and it generates a lot of awareness generates a lot of awareness generates a lot of awareness a lot of awareness Impressions that's a lot of awareness Impressions that's a lot of awareness Impressions that's that's really valuable but more valuable that's really valuable but more valuable that's really valuable but more valuable than that it generates clicks clicks to than that it generates clicks clicks to than that it generates clicks clicks to your website right so that's a great your website right so that's a great your website right so that's a great great conversion to get lots of great conversion to get lots of great conversion to get lots of awareness lots of Impressions get some awareness lots of Impressions get some awareness lots of Impressions get some clicks and then if you set it up clicks and then if you set it up clicks and then if you set it up properly you can generate leads this is properly you can generate leads this is properly you can generate leads this is fun we talk a lot about adding value to fun we talk a lot about adding value to fun we talk a lot about adding value to somebody right so if they're seeing your somebody right so if they're seeing your somebody right so if they're seeing your ad and it's something free for them to

ad and it's something free for them to ad and it's something free for them to download you can create a lead generator download you can create a lead generator download you can create a lead generator campaign so you collect their name and campaign so you collect their name and campaign so you collect their name and email by giving them a free gift maybe email by giving them a free gift maybe email by giving them a free gift maybe it's a PDF maybe it's a quiz or an it's a PDF maybe it's a quiz or an it's a PDF maybe it's a quiz or an online course that you're offering but online course that you're offering but online course that you're offering but those are great because you've just those are great because you've just those are great because you've just generated names and emails hello that's generated names and emails hello that's generated names and emails hello that's people in your community that are now people in your community that are now people in your community that are now connected to you connected to you connected to you so I'm a huge fan of doing interruptive so I'm a huge fan of doing interruptive so I'm a huge fan of doing interruptive campaigns my favorites probably Google campaigns my favorites probably Google campaigns my favorites probably Google Display Network Display Network Display Network and here's why and here's why and here's why as you probably know Facebook is really as you probably know Facebook is really as you probably know Facebook is really um tends to be more female dominated um tends to be more female dominated um tends to be more female dominated when it comes to clicks and it tends to when it comes to clicks and it tends to when it comes to clicks and it tends to be older which is great because we're be older which is great because we're be older which is great because we're still going after people middle age still going after people middle age still going after people middle age people like me and older people like you people like me and older people like you people like me and older people like you and me that's right but we're male we're and me that's right but we're male we're and me that's right but we're male we're not female but that's who Facebook tends not female but that's who Facebook tends not female but that's who Facebook tends to reach and that's awesome to reach and that's awesome to reach and that's awesome Google Display Network though typically Google Display Network though typically Google Display Network though typically reaches younger people like 25 to like reaches younger people like 25 to like reaches younger people like 25 to like 35 40 year olds and the split is really 35 40 year olds and the split is really 35 40 year olds and the split is really almost even if not more males than almost even if not more males than almost even if not more males than females that click on those ads so I females that click on those ads so I females that click on those ads so I love running both right and of course love running both right and of course love running both right and of course you have Instagram in that and so when you have Instagram in that and so when you have Instagram in that and so when you have those kind of things covered you have those kind of things covered you have those kind of things covered it's beautiful another little trick a it's beautiful another little trick a it's beautiful another little trick a lot of a lot of churches uh say hey lot of a lot of churches uh say hey lot of a lot of churches uh say hey Jason we want to run some YouTube Jason we want to run some YouTube Jason we want to run some YouTube advertisement I'm like awesome we're not advertisement I'm like awesome we're not advertisement I'm like awesome we're not going to use YouTube like what wait going to use YouTube like what wait going to use YouTube like what wait that's what we want to do like no it's that's what we want to do like no it's that's what we want to do like no it's okay you're gonna take your video that okay you're gonna take your video that okay you're gonna take your video that you want to have and you're going to you want to have and you're going to you want to have and you're going to upload it to YouTube and then we're upload it to YouTube and then we're upload it to YouTube and then we're going to run that ad in the Google going to run that ad in the Google going to run that ad in the Google Display Network what's the Google Display Network what's the Google Display Network what's the Google Display Network it's a network of

Display Network it's a network of Display Network it's a network of websites that say Hey Google yeah websites that say Hey Google yeah websites that say Hey Google yeah display an ad on our website so Google display an ad on our website so Google display an ad on our website so Google says awesome I've got a Advertiser who says awesome I've got a Advertiser who says awesome I've got a Advertiser who wants to display an ad on your website wants to display an ad on your website wants to display an ad on your website perfect example ESPN I could ESPN perfect example ESPN I could ESPN perfect example ESPN I could ESPN because I learned about sports fantasy because I learned about sports fantasy because I learned about sports fantasy football I'm totally in so I go to ESPN football I'm totally in so I go to ESPN football I'm totally in so I go to ESPN a lot if you go to ESPN you're going to a lot if you go to ESPN you're going to a lot if you go to ESPN you're going to see ads from like Nissan or Target or see ads from like Nissan or Target or see ads from like Nissan or Target or something like that that's the Display something like that that's the Display something like that that's the Display Network and you can advertise on those Network and you can advertise on those Network and you can advertise on those websites what's really really cool websites what's really really cool websites what's really really cool is if you upload a video to the Display is if you upload a video to the Display is if you upload a video to the Display Network Network Network almost 90 percent of the impressions are almost 90 percent of the impressions are almost 90 percent of the impressions are going to come inside of YouTube going to come inside of YouTube going to come inside of YouTube not just other websites that's what's not just other websites that's what's not just other websites that's what's brilliant about it display Network's brilliant about it display Network's brilliant about it display Network's more cost effective more cost effective more cost effective and so you instead of going straight to and so you instead of going straight to and so you instead of going straight to YouTube advertising YouTube go with the YouTube advertising YouTube go with the YouTube advertising YouTube go with the Display Network and it'll show on Display Network and it'll show on Display Network and it'll show on YouTube love it I love interruptive YouTube love it I love interruptive YouTube love it I love interruptive campaigns for all churches all the time campaigns for all churches all the time campaigns for all churches all the time because it's really cost effective because it's really cost effective because it's really cost effective you've got to build into your budget but you've got to build into your budget but you've got to build into your budget but it's a great way to supplement it's not it's a great way to supplement it's not it's a great way to supplement it's not the only way to grow but it's one of the the only way to grow but it's one of the the only way to grow but it's one of the best ways to to grow your church get best ways to to grow your church get best ways to to grow your church get more exposure get more engagement more exposure get more engagement more exposure get more engagement yeah just a brief side note on the yeah just a brief side note on the yeah just a brief side note on the interruptive especially as it relates to interruptive especially as it relates to interruptive especially as it relates to video is that our experience has been video is that our experience has been video is that our experience has been that video ads tend to outperform static that video ads tend to outperform static that video ads tend to outperform static ads on platforms like Facebook Instagram ads on platforms like Facebook Instagram ads on platforms like Facebook Instagram Google Display Network Google Display Network Google Display Network um these days Instagram um these days Instagram um these days Instagram traditionally we have not seen a whole traditionally we have not seen a whole traditionally we have not seen a whole lot of Click traffic from Instagram ads

lot of Click traffic from Instagram ads lot of Click traffic from Instagram ads but now Instagram if you're an Instagram but now Instagram if you're an Instagram but now Instagram if you're an Instagram user you've probably noticed this you're user you've probably noticed this you're user you've probably noticed this you're seeing more and more ads in Instagram seeing more and more ads in Instagram seeing more and more ads in Instagram stories and more ads in Instagram reels stories and more ads in Instagram reels stories and more ads in Instagram reels and as a result of that we're starting and as a result of that we're starting and as a result of that we're starting to see better performing video ads in to see better performing video ads in to see better performing video ads in the Instagram platform which tends to be the Instagram platform which tends to be the Instagram platform which tends to be more the audience that most of our more the audience that most of our more the audience that most of our churches are really trying to reach the churches are really trying to reach the churches are really trying to reach the other thing that I would note about the other thing that I would note about the other thing that I would note about the videos running YouTube ads through videos running YouTube ads through videos running YouTube ads through Google display versus running YouTube Google display versus running YouTube Google display versus running YouTube ads through YouTube this is purely ads through YouTube this is purely ads through YouTube this is purely anecdotal and I don't have hard evidence anecdotal and I don't have hard evidence anecdotal and I don't have hard evidence and I don't know if Google would give us and I don't know if Google would give us and I don't know if Google would give us the answer to this but when we run ads the answer to this but when we run ads the answer to this but when we run ads straight in YouTube we get pretty low straight in YouTube we get pretty low straight in YouTube we get pretty low click-through rates are compared to the click-through rates are compared to the click-through rates are compared to the click-through rates that we get when we click-through rates that we get when we click-through rates that we get when we run them in Google display my suspicion run them in Google display my suspicion run them in Google display my suspicion although I can't prove this and if although I can't prove this and if although I can't prove this and if somebody knows send me an email and you somebody knows send me an email and you somebody knows send me an email and you can correct me on this but my suspicion can correct me on this but my suspicion can correct me on this but my suspicion is that when we run ads directly through is that when we run ads directly through is that when we run ads directly through YouTube that the vast majority of those YouTube that the vast majority of those YouTube that the vast majority of those impressions are being made on Smart TVs impressions are being made on Smart TVs impressions are being made on Smart TVs where there is no click option now my where there is no click option now my where there is no click option now my Smart TV now now just recently if I'm Smart TV now now just recently if I'm Smart TV now now just recently if I'm watching something on YouTube there's a watching something on YouTube there's a watching something on YouTube there's a little button I can click that says send little button I can click that says send little button I can click that says send to phone so if I'm watching an ad I can to phone so if I'm watching an ad I can to phone so if I'm watching an ad I can use my remote control from my smart TV use my remote control from my smart TV use my remote control from my smart TV to send a link to my phone if I'm logged to send a link to my phone if I'm logged to send a link to my phone if I'm logged into my account but by large when you're into my account but by large when you're into my account but by large when you're watching a YouTube video and you see an watching a YouTube video and you see an watching a YouTube video and you see an ad you don't have a you don't you can't ad you don't have a you don't you can't ad you don't have a you don't you can't just walk walk up to the screen and push

just walk walk up to the screen and push just walk walk up to the screen and push the button and click the ad whereas when the button and click the ad whereas when the button and click the ad whereas when we run ads in Google display we tend to we run ads in Google display we tend to we run ads in Google display we tend to have a much higher click-through rate my have a much higher click-through rate my have a much higher click-through rate my thought process is that Those ads are thought process is that Those ads are thought process is that Those ads are going to the YouTube app on phones where going to the YouTube app on phones where going to the YouTube app on phones where people can actually click so people can actually click so people can actually click so interruptive ads hey the phone is the interruptive ads hey the phone is the interruptive ads hey the phone is the phone is it right back in the day and phone is it right back in the day and phone is it right back in the day and there's still a use for this and there's still a use for this and there's still a use for this and sometimes in some places are our primary sometimes in some places are our primary sometimes in some places are our primary way of advertising was to print way of advertising was to print way of advertising was to print postcards and mail them to people's postcards and mail them to people's postcards and mail them to people's mailboxes and that's how we delivered mailboxes and that's how we delivered mailboxes and that's how we delivered impressions for our church to people in impressions for our church to people in impressions for our church to people in our community today we can deliver for a our community today we can deliver for a our community today we can deliver for a fraction of the cost multiple ads right fraction of the cost multiple ads right fraction of the cost multiple ads right into the palm of someone's hand on their into the palm of someone's hand on their into the palm of someone's hand on their mobile device on the apps that they're mobile device on the apps that they're mobile device on the apps that they're already on you you talked about Google already on you you talked about Google already on you you talked about Google Display Network pushing ads to websites Display Network pushing ads to websites Display Network pushing ads to websites like ESPN if you use any apps that have like ESPN if you use any apps that have like ESPN if you use any apps that have ads in them those are by and large ads in them those are by and large ads in them those are by and large pushed through the Google Display pushed through the Google Display pushed through the Google Display Network so if you play games and you see Network so if you play games and you see Network so if you play games and you see ads or you use a podcast app that has ads or you use a podcast app that has ads or you use a podcast app that has ads those are typically coming through ads those are typically coming through ads those are typically coming through the Google Display Network yeah they're the Google Display Network yeah they're the Google Display Network yeah they're really really good to get get clicks really really good to get get clicks really really good to get get clicks from all kinds of people yeah I love the from all kinds of people yeah I love the from all kinds of people yeah I love the Display Network okay two ways of getting Display Network okay two ways of getting Display Network okay two ways of getting new visitor traffic to your website new visitor traffic to your website new visitor traffic to your website organic interruptive let's talk for a organic interruptive let's talk for a organic interruptive let's talk for a minute about what people refer to as minute about what people refer to as minute about what people refer to as either pay-per-click or cost per click either pay-per-click or cost per click either pay-per-click or cost per click advertising let's talk specifically advertising let's talk specifically advertising let's talk specifically about Google search yeah so I'm going to about Google search yeah so I'm going to about Google search yeah so I'm going to talk about Google search because I think talk about Google search because I think talk about Google search because I think it's the second it's the second it's the second best way to grow your church what's the

best way to grow your church what's the best way to grow your church what's the first first first your own people your own people your own people personal invitation personal invitation personal invitation personal invitation personal invitation personal invitation if you're not pouring into your own if you're not pouring into your own if you're not pouring into your own people to uh invite and bring friends to people to uh invite and bring friends to people to uh invite and bring friends to church or events at your church or church or events at your church or church or events at your church or whatnot you are you're totally missing whatnot you are you're totally missing whatnot you are you're totally missing out that's your best number one resource out that's your best number one resource out that's your best number one resource all those marketing minions sitting in all those marketing minions sitting in all those marketing minions sitting in your chairs they're they're awesome use your chairs they're they're awesome use your chairs they're they're awesome use them the second best way would be them the second best way would be them the second best way would be somebody who's searching for a church somebody who's searching for a church somebody who's searching for a church right I mean you go to Google and you right I mean you go to Google and you right I mean you go to Google and you type in churches near me type in churches near me type in churches near me what am I looking for I'm looking for a what am I looking for I'm looking for a what am I looking for I'm looking for a church right I call that low-hanging church right I call that low-hanging church right I call that low-hanging fruit and so if you're not showing up fruit and so if you're not showing up fruit and so if you're not showing up in that search result so when if I mean in that search result so when if I mean in that search result so when if I mean if you haven't done this take take out if you haven't done this take take out if you haven't done this take take out your phone take out go to your computer your phone take out go to your computer your phone take out go to your computer type in churches near me hit enter what type in churches near me hit enter what type in churches near me hit enter what are you going to find you're likely are you going to find you're likely are you going to find you're likely gonna maybe maybe you'll find an ad at gonna maybe maybe you'll find an ad at gonna maybe maybe you'll find an ad at the top right it'll say add it'll be the top right it'll say add it'll be the top right it'll say add it'll be like a church right below that is going like a church right below that is going like a church right below that is going to be the Google local pack okay awesome to be the Google local pack okay awesome to be the Google local pack okay awesome we can talk about that but below that's we can talk about that but below that's we can talk about that but below that's all the organic traffic and sometimes at all the organic traffic and sometimes at all the organic traffic and sometimes at the bottom of the page will be more ads the bottom of the page will be more ads the bottom of the page will be more ads just kind of depends Google puts them at just kind of depends Google puts them at just kind of depends Google puts them at the top of the page put them at the the top of the page put them at the the top of the page put them at the bottom of the page sometimes Google puts bottom of the page sometimes Google puts bottom of the page sometimes Google puts them inside the Google local pack an ad them inside the Google local pack an ad them inside the Google local pack an ad right so if I'm typing in churches near right so if I'm typing in churches near right so if I'm typing in churches near me and I live like a mile or two miles me and I live like a mile or two miles me and I live like a mile or two miles from your church I may or may not be in from your church I may or may not be in from your church I may or may not be in that local pack that local pack that local pack I may or may not even be on the organic I may or may not even be on the organic I may or may not even be on the organic searches searches searches oh how tragic because I'm literally only oh how tragic because I'm literally only oh how tragic because I'm literally only a couple miles away from your church I'm a couple miles away from your church I'm a couple miles away from your church I'm not showing up you can spend some money

not showing up you can spend some money not showing up you can spend some money not a lot of money you can spend 100 not a lot of money you can spend 100 not a lot of money you can spend 100 bucks 50 bucks 200 bucks 500 bucks a bucks 50 bucks 200 bucks 500 bucks a bucks 50 bucks 200 bucks 500 bucks a month and run paid month and run paid month and run paid advertisements in Google so that you advertisements in Google so that you advertisements in Google so that you show up there when somebody's searching show up there when somebody's searching show up there when somebody's searching for which is the most common phrase for which is the most common phrase for which is the most common phrase churches near me right anything near me churches near me right anything near me churches near me right anything near me restaurants grocery stores ball parks restaurants grocery stores ball parks restaurants grocery stores ball parks bars whatever it is churches near me bars whatever it is churches near me bars whatever it is churches near me Great keyword to go after and it's Great keyword to go after and it's Great keyword to go after and it's low-hanging fruit it's people who are low-hanging fruit it's people who are low-hanging fruit it's people who are looking for a church they may or may not looking for a church they may or may not looking for a church they may or may not be Christians be Christians be Christians I often teach this I'm like you know I often teach this I'm like you know I often teach this I'm like you know who's who's doing that who's searching who's who's doing that who's searching who's who's doing that who's searching probably somebody who moved to the area probably somebody who moved to the area probably somebody who moved to the area uh or maybe they they're kind of done uh or maybe they they're kind of done uh or maybe they they're kind of done with their old church maybe they haven't with their old church maybe they haven't with their old church maybe they haven't been to church in a long long time been to church in a long long time been to church in a long long time they're dechurched or unchurched maybe they're dechurched or unchurched maybe they're dechurched or unchurched maybe it was a divorce situation right she it was a divorce situation right she it was a divorce situation right she stayed at this I gotta go find a new stayed at this I gotta go find a new stayed at this I gotta go find a new church kind of a thing we don't know why church kind of a thing we don't know why church kind of a thing we don't know why but they're searching for a church but they're searching for a church but they're searching for a church wouldn't you want to be like right there wouldn't you want to be like right there wouldn't you want to be like right there for them to click I also get this Jason for them to click I also get this Jason for them to click I also get this Jason I never click on those ads well you I never click on those ads well you I never click on those ads well you might not but Google makes about a might not but Google makes about a might not but Google makes about a hundred billion dollars a year in hundred billion dollars a year in hundred billion dollars a year in advertisements a hundred advertisements a hundred advertisements a hundred billion that's with a B billion dollars billion that's with a B billion dollars billion that's with a B billion dollars a year in average height people clicking a year in average height people clicking a year in average height people clicking on ads somebody's clicking on those ads on ads somebody's clicking on those ads on ads somebody's clicking on those ads and it's not a whole bunch of bots and and it's not a whole bunch of bots and and it's not a whole bunch of bots and so if that's happening you absolutely so if that's happening you absolutely so if that's happening you absolutely want to make sure you are surrounded by want to make sure you are surrounded by want to make sure you are surrounded by people who are looking for a church and people who are looking for a church and people who are looking for a church and they're finding your church it's a great they're finding your church it's a great they're finding your church it's a great way to advertise pay per click it's way to advertise pay per click it's way to advertise pay per click it's awesome

awesome awesome I started in Ministry a little over 20 I started in Ministry a little over 20 I started in Ministry a little over 20 years ago and I can still remember every years ago and I can still remember every years ago and I can still remember every year going through our annual Church year going through our annual Church year going through our annual Church budget and particular the marketing area budget and particular the marketing area budget and particular the marketing area because I had a role in our church because I had a role in our church because I had a role in our church marketing and one of our largest marketing and one of our largest marketing and one of our largest expenses every year was a Yellow Pages expenses every year was a Yellow Pages expenses every year was a Yellow Pages ad ad ad 20 years ago 30 years ago if you were a 20 years ago 30 years ago if you were a 20 years ago 30 years ago if you were a church that wanted to reach people in church that wanted to reach people in church that wanted to reach people in your community your community your community you paid through the nose for a page in you paid through the nose for a page in you paid through the nose for a page in the Yellow Pages now some of you are the Yellow Pages now some of you are the Yellow Pages now some of you are hearing this and you don't even know hearing this and you don't even know hearing this and you don't even know what it is or maybe your your primary what it is or maybe your your primary what it is or maybe your your primary experience with a yellow pages is like experience with a yellow pages is like experience with a yellow pages is like to use it as a door stop or I can to use it as a door stop or I can to use it as a door stop or I can remember going over to my grandmother's remember going over to my grandmother's remember going over to my grandmother's as a little kid and she didn't have as a little kid and she didn't have as a little kid and she didn't have booster seats so you know we to in order booster seats so you know we to in order booster seats so you know we to in order to sit at the dinner table we'd have to to sit at the dinner table we'd have to to sit at the dinner table we'd have to sit on the Yellow Pages so we could you sit on the Yellow Pages so we could you sit on the Yellow Pages so we could you know be tall enough hit the table but know be tall enough hit the table but know be tall enough hit the table but seriously 20 25 30 years ago if you're a seriously 20 25 30 years ago if you're a seriously 20 25 30 years ago if you're a church interested in reaching people in church interested in reaching people in church interested in reaching people in your community your community your community you had to have a Yellow Pages ad you had to have a Yellow Pages ad you had to have a Yellow Pages ad the modern day version the 2022 version the modern day version the 2022 version the modern day version the 2022 version of the Yellow Pages ad is Google search of the Yellow Pages ad is Google search of the Yellow Pages ad is Google search It's been there yeah you have to put It's been there yeah you have to put It's been there yeah you have to put some money in your budget every year for some money in your budget every year for some money in your budget every year for Google search even if you're not doing Google search even if you're not doing Google search even if you're not doing it 12 months a year there are maybe it 12 months a year there are maybe it 12 months a year there are maybe times or Seasons that you need to do and times or Seasons that you need to do and times or Seasons that you need to do and I've just had a call yesterday with a I've just had a call yesterday with a I've just had a call yesterday with a church that's a brand new Church Plant church that's a brand new Church Plant church that's a brand new Church Plant they're launching this fall and I told they're launching this fall and I told they're launching this fall and I told them for the first three to six months them for the first three to six months them for the first three to six months you've got to have search ads in Google you've got to have search ads in Google you've got to have search ads in Google Because unless I Google your church by Because unless I Google your church by Because unless I Google your church by name you're not showing up if I Google

name you're not showing up if I Google name you're not showing up if I Google your search by name your website will your search by name your website will your search by name your website will show up at the top but if I don't know show up at the top but if I don't know show up at the top but if I don't know your church name and I'm just looking your church name and I'm just looking your church name and I'm just looking for a church in the city or church in for a church in the city or church in for a church in the city or church in your community you're never going to your community you're never going to your community you're never going to show up but if you are advertising you show up but if you are advertising you show up but if you are advertising you will show up so make sure that you got will show up so make sure that you got will show up so make sure that you got some money in your budget every year for some money in your budget every year for some money in your budget every year for Google search ads and Jason and I can Google search ads and Jason and I can Google search ads and Jason and I can coach you on the best ways to do that coach you on the best ways to do that coach you on the best ways to do that make sure that you reach out to us you make sure that you reach out to us you make sure that you reach out to us you can set an appointment with us and we can set an appointment with us and we can set an appointment with us and we can talk you through the best ways of can talk you through the best ways of can talk you through the best ways of doing that what I'll also say this too I doing that what I'll also say this too I doing that what I'll also say this too I have had a church recently that says you have had a church recently that says you have had a church recently that says you know Google's evil we don't want to ever know Google's evil we don't want to ever know Google's evil we don't want to ever do deal with Google okay do deal with Google okay do deal with Google okay you might think Google's evil maybe they you might think Google's evil maybe they you might think Google's evil maybe they are but go look at your Analytics are but go look at your Analytics are but go look at your Analytics just go look at your analytics on the just go look at your analytics on the just go look at your analytics on the source of how people found you you're source of how people found you you're source of how people found you you're going to find Direct that means they going to find Direct that means they going to find Direct that means they typed you in directly right they typed you in directly right they typed you in directly right they literally typed in your you know they or literally typed in your you know they or literally typed in your you know they or they bookmarked your website direct okay they bookmarked your website direct okay they bookmarked your website direct okay you might have some other like Facebook you might have some other like Facebook you might have some other like Facebook or your email might bring some I or your email might bring some I or your email might bring some I guarantee you Google's NBA Google's guarantee you Google's NBA Google's guarantee you Google's NBA Google's gonna be like at least number one or gonna be like at least number one or gonna be like at least number one or number two number two number two uh you're gonna find DuckDuckGo uh you're gonna find DuckDuckGo uh you're gonna find DuckDuckGo you're gonna find Bean Yahoo you're gonna find Bean Yahoo you're gonna find Bean Yahoo way down the list we're talking like in way down the list we're talking like in way down the list we're talking like in the single digits Google is going to be the single digits Google is going to be the single digits Google is going to be if you're a big site you might have if you're a big site you might have if you're a big site you might have hundreds or thousands or tens of hundreds or thousands or tens of hundreds or thousands or tens of thousands of searches from Google thousands of searches from Google thousands of searches from Google 92 percent of the marketplaces uses 92 percent of the marketplaces uses 92 percent of the marketplaces uses Google that's why we talk about it so Google that's why we talk about it so Google that's why we talk about it so Google might be evil you may not want to Google might be evil you may not want to Google might be evil you may not want to you just cringe at the idea of of giving you just cringe at the idea of of giving you just cringe at the idea of of giving money to Google money to Google money to Google but you're going after people you're but you're going after people you're but you're going after people you're going after people who may not know going after people who may not know going after people who may not know Jesus you're going after people who are

Jesus you're going after people who are Jesus you're going after people who are looking for a church they use Google looking for a church they use Google looking for a church they use Google so you just kind of have to swallow that so you just kind of have to swallow that so you just kind of have to swallow that and go yeah we got to apply some money and go yeah we got to apply some money and go yeah we got to apply some money towards Google I'm telling you it's it's towards Google I'm telling you it's it's towards Google I'm telling you it's it's going to be what you have to do but that going to be what you have to do but that going to be what you have to do but that could lead into the next one that you're could lead into the next one that you're could lead into the next one that you're going to talk about bart yeah because going to talk about bart yeah because going to talk about bart yeah because you know there are opportunities for us you know there are opportunities for us you know there are opportunities for us to give money to Google so that Google to give money to Google so that Google to give money to Google so that Google can provide ads and clicks of new can provide ads and clicks of new can provide ads and clicks of new visitors to our website uh so that we visitors to our website uh so that we visitors to our website uh so that we can engage with more people people than can engage with more people people than can engage with more people people than our inner community that we don't yet our inner community that we don't yet our inner community that we don't yet know but there's also a way for us to know but there's also a way for us to know but there's also a way for us to get something back from Google and it is get something back from Google and it is get something back from Google and it is something called the Google grants now something called the Google grants now something called the Google grants now before I let you peel this thing apart before I let you peel this thing apart before I let you peel this thing apart and explain how to use it I'm just going and explain how to use it I'm just going and explain how to use it I'm just going to say the Google Grant is something a to say the Google Grant is something a to say the Google Grant is something a lot of churches have heard heard about lot of churches have heard heard about lot of churches have heard heard about there's a lot of misunderstanding about there's a lot of misunderstanding about there's a lot of misunderstanding about what it is what it is what it is um it is not a grant they use the term um it is not a grant they use the term um it is not a grant they use the term Grant but it's not technically a grant Grant but it's not technically a grant Grant but it's not technically a grant typically when non-profits and churches typically when non-profits and churches typically when non-profits and churches think about grants they think about think about grants they think about think about grants they think about applying for something and somebody applying for something and somebody applying for something and somebody writing a check or sending them money writing a check or sending them money writing a check or sending them money it's it's in kind donation from Google it's it's in kind donation from Google it's it's in kind donation from Google for non-profit profits which includes for non-profit profits which includes for non-profit profits which includes churches that are 501c3 status and with churches that are 501c3 status and with churches that are 501c3 status and with that little caveat I'll let you kind of that little caveat I'll let you kind of that little caveat I'll let you kind of explain what the Google Grant is and the explain what the Google Grant is and the explain what the Google Grant is and the best uses for the Google Grant I love best uses for the Google Grant I love best uses for the Google Grant I love the Google ad Grant I love Google and I the Google ad Grant I love Google and I the Google ad Grant I love Google and I hate Google okay I'm just be honest with hate Google okay I'm just be honest with hate Google okay I'm just be honest with you it's a love-hate relationship with you it's a love-hate relationship with you it's a love-hate relationship with me and Google uh but this Google ad me and Google uh but this Google ad me and Google uh but this Google ad Grant really is a cool gift right ten Grant really is a cool gift right ten Grant really is a cool gift right ten thousand dollars thousand dollars thousand dollars a month

a month a month ten thousand dollars a month so you ten thousand dollars a month so you ten thousand dollars a month so you literally can increase your marketing literally can increase your marketing literally can increase your marketing budget by a hundred and twenty thousand budget by a hundred and twenty thousand budget by a hundred and twenty thousand dollars this year how utilizing the dollars this year how utilizing the dollars this year how utilizing the Google ad Grant it's literally a AdWords Google ad Grant it's literally a AdWords Google ad Grant it's literally a AdWords platform just like if you're spending platform just like if you're spending platform just like if you're spending money with Google the only difference is money with Google the only difference is money with Google the only difference is your credit card is not on file they're your credit card is not on file they're your credit card is not on file they're not taking any money from you they allow not taking any money from you they allow not taking any money from you they allow you to just spend money spin up ads go you to just spend money spin up ads go you to just spend money spin up ads go for it get traffic to your website don't for it get traffic to your website don't for it get traffic to your website don't cost you a dime okay so you can do that cost you a dime okay so you can do that cost you a dime okay so you can do that and it's really fantastic to generate and it's really fantastic to generate and it's really fantastic to generate more traffic to your website what kind more traffic to your website what kind more traffic to your website what kind of traffic would you want to generate to of traffic would you want to generate to of traffic would you want to generate to your website from the Google ad brand your website from the Google ad brand your website from the Google ad brand well there's a couple kinds is that your well there's a couple kinds is that your well there's a couple kinds is that your dog that's my dog sorry about that dog that's my dog sorry about that dog that's my dog sorry about that there's a couple kinds of uh traffic there's a couple kinds of uh traffic there's a couple kinds of uh traffic that you can get to your website from that you can get to your website from that you can get to your website from the Google ad Grant we just talked about the Google ad Grant we just talked about the Google ad Grant we just talked about local traffic people looking for a local traffic people looking for a local traffic people looking for a church it's actually okay for that it's church it's actually okay for that it's church it's actually okay for that it's not bad but there's some rules that not bad but there's some rules that not bad but there's some rules that Google has it'll only allows about 10 Google has it'll only allows about 10 Google has it'll only allows about 10 impression share so that traffic is is a impression share so that traffic is is a impression share so that traffic is is a little light what I love to use a Google little light what I love to use a Google little light what I love to use a Google ad grant for is online church because ad grant for is online church because ad grant for is online church because people will type in like online church people will type in like online church people will type in like online church and they're looking for churches online and they're looking for churches online and they're looking for churches online still a very popular thing here today in still a very popular thing here today in still a very popular thing here today in 2022 we've been in covet for what going 2022 we've been in covet for what going 2022 we've been in covet for what going on you know two and a half years or so on you know two and a half years or so on you know two and a half years or so people are still searching for an online people are still searching for an online people are still searching for an online church so the grant can deliver traffic church so the grant can deliver traffic church so the grant can deliver traffic that way that way that way the other one that's really really big the other one that's really really big the other one that's really really big and really really popular is the felt and really really popular is the felt and really really popular is the felt needs that we've been talking about needs that we've been talking about needs that we've been talking about people searching for marriage and people searching for marriage and people searching for marriage and parenting and addictions and grief all

parenting and addictions and grief all parenting and addictions and grief all those felt need searches we just talked those felt need searches we just talked those felt need searches we just talked about the ad Grant is phenomenal at about the ad Grant is phenomenal at about the ad Grant is phenomenal at reaching people who are searching for reaching people who are searching for reaching people who are searching for those those keywords and they can drive those those keywords and they can drive those those keywords and they can drive traffic to your website traffic to your website traffic to your website a question I always get from church is a question I always get from church is a question I always get from church is when we talk about the ad brand when we talk about the ad brand when we talk about the ad brand why does Google do this what's their why does Google do this what's their why does Google do this what's their motive well we think this is what their motive well we think this is what their motive well we think this is what their motive is number one it's a tax motive is number one it's a tax motive is number one it's a tax write-off okay but write-off okay but write-off okay but there are 130 billion dollar company how there are 130 billion dollar company how there are 130 billion dollar company how much tax write-off do they need well much tax write-off do they need well much tax write-off do they need well some so it's a tax write-off it's a gift some so it's a tax write-off it's a gift some so it's a tax write-off it's a gift from Google to non-profits but here's from Google to non-profits but here's from Google to non-profits but here's really I think why they do it they want really I think why they do it they want really I think why they do it they want more competition in Google search and more competition in Google search and more competition in Google search and Google paid ads they want you Google paid ads they want you Google paid ads they want you advertising here's the reality advertising here's the reality advertising here's the reality if let's say you have a um a Care if let's say you have a um a Care if let's say you have a um a Care Ministry and you have some pastors on Ministry and you have some pastors on Ministry and you have some pastors on staff that are pastoral right and so staff that are pastoral right and so staff that are pastoral right and so they love to meet with people in the they love to meet with people in the they love to meet with people in the congregation and help somebody feel like congregation and help somebody feel like congregation and help somebody feel like a marriage issue right that's probably a marriage issue right that's probably a marriage issue right that's probably counseling type stuff right marriage counseling type stuff right marriage counseling type stuff right marriage counseling yep yeah so you use the counseling yep yeah so you use the counseling yep yeah so you use the Google ad Grant and you advertise Google ad Grant and you advertise Google ad Grant and you advertise marital counseling marital counseling marital counseling and you throw that ad up there well and you throw that ad up there well and you throw that ad up there well guess what you just did you created guess what you just did you created guess what you just did you created competition competition competition because there are definitely marriage because there are definitely marriage because there are definitely marriage married counselors in your area that do married counselors in your area that do married counselors in your area that do that for a living and they're willing to that for a living and they're willing to that for a living and they're willing to spend money spend money spend money so they might spend two or three dollars so they might spend two or three dollars so they might spend two or three dollars for that one click well guess what for that one click well guess what for that one click well guess what happens if you throw an ad up there you happens if you throw an ad up there you happens if you throw an ad up there you just create more competition just create more competition just create more competition the cost went up the cost went up the cost went up so the cost per click went up so no

so the cost per click went up so no so the cost per click went up so no longer is it two or three dollars just longer is it two or three dollars just longer is it two or three dollars just now four or five dollars for that click now four or five dollars for that click now four or five dollars for that click Google makes real money by giving you Google makes real money by giving you Google makes real money by giving you fake money fake money fake money they're brilliant okay and so I love to they're brilliant okay and so I love to they're brilliant okay and so I love to talk about that with churches because talk about that with churches because talk about that with churches because it's all about utilizing Google to drive it's all about utilizing Google to drive it's all about utilizing Google to drive traffic to your website the question traffic to your website the question traffic to your website the question then becomes then becomes then becomes how do we build and optimize our website how do we build and optimize our website how do we build and optimize our website so that we're attractive for these so that we're attractive for these so that we're attractive for these keywords we have no content on our keywords we have no content on our keywords we have no content on our website about all these felt needs you website about all these felt needs you website about all these felt needs you just mentioned about Jason we have a just mentioned about Jason we have a just mentioned about Jason we have a solution we actually have landing pages solution we actually have landing pages solution we actually have landing pages that you can utilize that have all these that you can utilize that have all these that you can utilize that have all these you know these felt need topics more you know these felt need topics more you know these felt need topics more about that there's a lot on our website about that there's a lot on our website about that there's a lot on our website about that but it's the Google ad Grant about that but it's the Google ad Grant about that but it's the Google ad Grant it's a hundred and twenty thousand it's a hundred and twenty thousand it's a hundred and twenty thousand dollars a year you can add to your dollars a year you can add to your dollars a year you can add to your marketing budget to drive all kinds of marketing budget to drive all kinds of marketing budget to drive all kinds of traffic to your website of which it's a traffic to your website of which it's a traffic to your website of which it's a funnel you start with a whole bunch of funnel you start with a whole bunch of funnel you start with a whole bunch of of you know ads and Impressions out of you know ads and Impressions out of you know ads and Impressions out there from there you get some people there from there you get some people there from there you get some people that click and it could be a lot could that click and it could be a lot could that click and it could be a lot could be a thousand or two thousand clicks be a thousand or two thousand clicks be a thousand or two thousand clicks from there you're gonna get some people from there you're gonna get some people from there you're gonna get some people who actually take the next step and who actually take the next step and who actually take the next step and engage engage engage but just like anything else if you run but just like anything else if you run but just like anything else if you run interruptive you have organic you do a interruptive you have organic you do a interruptive you have organic you do a paid campaign the Google ad grants the paid campaign the Google ad grants the paid campaign the Google ad grants the same thing it's about reaching a lot of same thing it's about reaching a lot of same thing it's about reaching a lot of people to get clicks to get conversions people to get clicks to get conversions people to get clicks to get conversions to grow your church to grow your church to grow your church you got it man Google ad Grant is one of you got it man Google ad Grant is one of you got it man Google ad Grant is one of those things that just doesn't make those things that just doesn't make those things that just doesn't make sense to not have sense to not have sense to not have um we do offer Google ad Grant um we do offer Google ad Grant um we do offer Google ad Grant Management Service so we help churches Management Service so we help churches Management Service so we help churches acquire it and then we help them manage

acquire it and then we help them manage acquire it and then we help them manage it for a fee and you talked about the it for a fee and you talked about the it for a fee and you talked about the the landing pages the felt need landing the landing pages the felt need landing the landing pages the felt need landing pages we have dozens and dozens and pages we have dozens and dozens and pages we have dozens and dozens and dozens of them on different topics and dozens of them on different topics and dozens of them on different topics and um we actually for churches that hire us um we actually for churches that hire us um we actually for churches that hire us to manage their Google ad Grant if they to manage their Google ad Grant if they to manage their Google ad Grant if they don't have the content on their website don't have the content on their website don't have the content on their website to match up with all these keywords to match up with all these keywords to match up with all these keywords um we basically launch a version of um we basically launch a version of um we basically launch a version of these landing pages for your church these landing pages for your church these landing pages for your church branded to your church and let you use branded to your church and let you use branded to your church and let you use them them them um and you can even use them internally um and you can even use them internally um and you can even use them internally if you want to share them internally if you want to share them internally if you want to share them internally it's not just for the ad Grant so if it's not just for the ad Grant so if it's not just for the ad Grant so if it's for 120 pages I mean it's a lot it's for 120 pages I mean it's a lot it's for 120 pages I mean it's a lot yeah content um so but but here's the yeah content um so but but here's the yeah content um so but but here's the thing and I think I want to emphasize thing and I think I want to emphasize thing and I think I want to emphasize this a little bit more because as a this a little bit more because as a this a little bit more because as a pastor as a church planter myself as a pastor as a church planter myself as a pastor as a church planter myself as a person who has a real heart for person who has a real heart for person who has a real heart for evangelism and reaching people who are evangelism and reaching people who are evangelism and reaching people who are far from God far from God far from God you talked about low hanging fruit the you talked about low hanging fruit the you talked about low hanging fruit the low-hanging fruit is those ring two low-hanging fruit is those ring two low-hanging fruit is those ring two people in your community who are people in your community who are people in your community who are Googling church near me churches near me Googling church near me churches near me Googling church near me churches near me most of the time those are people who most of the time those are people who most of the time those are people who have some spiritual interest or some have some spiritual interest or some have some spiritual interest or some spiritual background they might be spiritual background they might be spiritual background they might be believers they might not but they're believers they might not but they're believers they might not but they're already moving along the journey the already moving along the journey the already moving along the journey the people who are the furthest out those people who are the furthest out those people who are the furthest out those ring three people they're di they're ring three people they're di they're ring three people they're di they're trying to DIY their life problems and trying to DIY their life problems and trying to DIY their life problems and they're trying to do it on Google and on they're trying to do it on Google and on they're trying to do it on Google and on YouTube and so we want to make sure that YouTube and so we want to make sure that YouTube and so we want to make sure that your shirt your church shows up your shirt your church shows up your shirt your church shows up in those searches and the Google ad in those searches and the Google ad in those searches and the Google ad Grant is the best way to do it there are Grant is the best way to do it there are Grant is the best way to do it there are depending on the density of your depending on the density of your depending on the density of your community tens hundreds or thousands of community tens hundreds or thousands of community tens hundreds or thousands of people right now in your neighborhood people right now in your neighborhood people right now in your neighborhood who are Googling how to fix my marriage

who are Googling how to fix my marriage who are Googling how to fix my marriage your church is not showing up but you your church is not showing up but you your church is not showing up but you might offer re-engage or some sort of might offer re-engage or some sort of might offer re-engage or some sort of marriage support Ministry there are marriage support Ministry there are marriage support Ministry there are people trying to overcome addiction and people trying to overcome addiction and people trying to overcome addiction and maybe you offer Celebrate Recovery or maybe you offer Celebrate Recovery or maybe you offer Celebrate Recovery or some type of ministry that could connect some type of ministry that could connect some type of ministry that could connect people with others who could help them people with others who could help them people with others who could help them if you have those Ministries and you're if you have those Ministries and you're if you have those Ministries and you're not using the Google ad Grant to drive not using the Google ad Grant to drive not using the Google ad Grant to drive more traffic to your website to connect more traffic to your website to connect more traffic to your website to connect with those people who have those needs with those people who have those needs with those people who have those needs you're missing out on an incredible you're missing out on an incredible you're missing out on an incredible opportunity to really minister to the opportunity to really minister to the opportunity to really minister to the least of these in your community the least of these in your community the least of these in your community the people that God has a broken heart for people that God has a broken heart for people that God has a broken heart for that you have a broken heart for and that you have a broken heart for and that you have a broken heart for and that unless you do this it's going to be that unless you do this it's going to be that unless you do this it's going to be really difficult to find other ways to really difficult to find other ways to really difficult to find other ways to intersect with those people because intersect with those people because intersect with those people because they're doing these searches in the they're doing these searches in the they're doing these searches in the privacy of their home or on their phone privacy of their home or on their phone privacy of their home or on their phone and they're not openly coming out and and they're not openly coming out and and they're not openly coming out and saying I need help with my marriage saying I need help with my marriage saying I need help with my marriage they're Googling it and they're Googling they're Googling it and they're Googling they're Googling it and they're Googling it because they think it's private it because they think it's private it because they think it's private because they think it's safe but you can because they think it's safe but you can because they think it's safe but you can show up there and you can be a light for show up there and you can be a light for show up there and you can be a light for those people in their lives so there's those people in their lives so there's those people in their lives so there's my Evangelistic bent on this Jason well my Evangelistic bent on this Jason well my Evangelistic bent on this Jason well yeah and if you look at you know just yeah and if you look at you know just yeah and if you look at you know just take a look at your home look at your take a look at your home look at your take a look at your home look at your church go look at those pages that church go look at those pages that church go look at those pages that you've built around those care you've built around those care you've built around those care Ministries or whatnot Ministries or whatnot Ministries or whatnot it's probably a brochure about that it's probably a brochure about that it's probably a brochure about that ministry that's for your own people ministry that's for your own people ministry that's for your own people it's never going to show up organically it's never going to show up organically it's never going to show up organically you don't have it optimized right you don't have it optimized right you don't have it optimized right um who's getting there um who's getting there um who's getting there people in your church so we're expecting people in your church so we're expecting people in your church so we're expecting people to come to our church and then people to come to our church and then people to come to our church and then they can get the help they can get the help they can get the help that's not that's an OKAY model and that's not that's an OKAY model and that's not that's an OKAY model and that's a that's a that that model is that's a that's a that that model is that's a that's a that that model is affected at some point but what if we

affected at some point but what if we affected at some point but what if we went to them went to them went to them what if we reached them like Bart said what if we reached them like Bart said what if we reached them like Bart said they're searching what if you reached they're searching what if you reached they're searching what if you reached them they got to the page and it wasn't them they got to the page and it wasn't them they got to the page and it wasn't hey welcome to griefshare we meet hey welcome to griefshare we meet hey welcome to griefshare we meet Wednesdays at 7 pm in room b152 like I Wednesdays at 7 pm in room b152 like I Wednesdays at 7 pm in room b152 like I probably wouldn't go there if I was not probably wouldn't go there if I was not probably wouldn't go there if I was not a part of your community but if you a part of your community but if you a part of your community but if you actually had content to help me to actually had content to help me to actually had content to help me to minister to me like how to overcome minister to me like how to overcome minister to me like how to overcome grief and hear some steps and hear some grief and hear some steps and hear some grief and hear some steps and hear some resources here's a video of somebody resources here's a video of somebody resources here's a video of somebody that went through it and they've come that went through it and they've come that went through it and they've come out on the other side and here's uh out on the other side and here's uh out on the other side and here's uh maybe a sermon around it now you're maybe a sermon around it now you're maybe a sermon around it now you're providing value providing value providing value right your website is being optimized to right your website is being optimized to right your website is being optimized to minister to people who are not even a minister to people who are not even a minister to people who are not even a part of your your church how are they part of your your church how are they part of your your church how are they going to find that going to find that going to find that one of the best ways is the Google ad one of the best ways is the Google ad one of the best ways is the Google ad Grant Grant Grant well said well said well said we're going to wrap up this episode it we're going to wrap up this episode it we're going to wrap up this episode it probably went a little longer than I was probably went a little longer than I was probably went a little longer than I was anticipating but hopefully for our anticipating but hopefully for our anticipating but hopefully for our viewers our listeners it was very viewers our listeners it was very viewers our listeners it was very helpful um for those of you who are helpful um for those of you who are helpful um for those of you who are watching on YouTube I just have to point watching on YouTube I just have to point watching on YouTube I just have to point this out because you've probably been this out because you've probably been this out because you've probably been you've probably been wondering what is you've probably been wondering what is you've probably been wondering what is on Jason's shirt uh Jason has an Arizona on Jason's shirt uh Jason has an Arizona on Jason's shirt uh Jason has an Arizona State University logo on his shirt that State University logo on his shirt that State University logo on his shirt that is not where he went that's not where he is not where he went that's not where he is not where he went that's not where he went to University but it is where his went to University but it is where his went to University but it is where his son is going through University and most son is going through University and most son is going through University and most of his paycheck every month so I just of his paycheck every month so I just of his paycheck every month so I just wanted to I just wanted to acknowledge wanted to I just wanted to acknowledge wanted to I just wanted to acknowledge that because it's got like a pitchfork that because it's got like a pitchfork that because it's got like a pitchfork right because they are the Sun Devils right because they are the Sun Devils right because they are the Sun Devils right Sun Devils so um you know Sun right Sun Devils so um you know Sun right Sun Devils so um you know Sun Devil because my son goes there yeah we Devil because my son goes there yeah we Devil because my son goes there yeah we don't we don't have that don't hold that don't we don't have that don't hold that don't we don't have that don't hold that against you but uh um I just wanted to against you but uh um I just wanted to against you but uh um I just wanted to point that out if you're if you're point that out if you're if you're point that out if you're if you're listening to this

listening to this listening to this um you didn't even notice now you know um you didn't even notice now you know um you didn't even notice now you know so you can I don't know if that means so you can I don't know if that means so you can I don't know if that means anything to anyone but I just wanted to anything to anyone but I just wanted to anything to anyone but I just wanted to point that out hey um we thank you for point that out hey um we thank you for point that out hey um we thank you for hanging out with us if you've made it hanging out with us if you've made it hanging out with us if you've made it all the way to the end of this podcast all the way to the end of this podcast all the way to the end of this podcast congratulations it was a doozy we packed congratulations it was a doozy we packed congratulations it was a doozy we packed a lot of content into this little window a lot of content into this little window a lot of content into this little window of time here if you haven't subscribed of time here if you haven't subscribed of time here if you haven't subscribed where you consume the content whether where you consume the content whether where you consume the content whether that's on our YouTube channel or um the that's on our YouTube channel or um the that's on our YouTube channel or um the podcast app of your choice make sure podcast app of your choice make sure podcast app of your choice make sure that you subscribe so you don't miss any that you subscribe so you don't miss any that you subscribe so you don't miss any episodes episodes episodes um make sure that you give us some um make sure that you give us some um make sure that you give us some feedback a rating and review would feedback a rating and review would feedback a rating and review would really help us know what we're hitting really help us know what we're hitting really help us know what we're hitting on what's working well for you and um if on what's working well for you and um if on what's working well for you and um if you have any ideas about things that we you have any ideas about things that we you have any ideas about things that we could do in this podcast that would make could do in this podcast that would make could do in this podcast that would make it more beneficial for you and your it more beneficial for you and your it more beneficial for you and your church let us know that church let us know that church let us know that um and also when you do leave ratings um and also when you do leave ratings um and also when you do leave ratings and reviews it helps more people find and reviews it helps more people find and reviews it helps more people find the podcast if you share it on social the podcast if you share it on social the podcast if you share it on social media or if you want to share it with media or if you want to share it with media or if you want to share it with your friends or colleagues via email your friends or colleagues via email your friends or colleagues via email that would be awesome too we're just that would be awesome too we're just that would be awesome too we're just looking to be able to help more and more looking to be able to help more and more looking to be able to help more and more churches throughout not just the United churches throughout not just the United churches throughout not just the United States and Canada but across the world States and Canada but across the world States and Canada but across the world because most of these principles are because most of these principles are because most of these principles are pretty Universal so thanks again for pretty Universal so thanks again for pretty Universal so thanks again for tuning in if you need anything from tuning in if you need anything from tuning in if you need anything from Jason and me click to our website Jason and me click to our website Jason and me click to our website missionalmarketing.com follow contact us missionalmarketing.com follow contact us missionalmarketing.com follow contact us link and you can schedule an appointment link and you can schedule an appointment link and you can schedule an appointment with one of us and we can do a deeper with one of us and we can do a deeper with one of us and we can do a deeper dive into any of the topics that we dive into any of the topics that we dive into any of the topics that we shared on the podcast Today Jason good shared on the podcast Today Jason good shared on the podcast Today Jason good to see you again good to see you Bart to see you again good to see you Bart to see you again good to see you Bart and farewell and farewell and farewell [Music]