Keys to Longevity as a Church Communications Director | Brian Dunaway

[Music] [Music] I when I hire people I say you have to I when I hire people I say you have to I when I hire people I say you have to have a baseline ability to do what I'm have a baseline ability to do what I'm have a baseline ability to do what I'm asking you to do you have to be an asking you to do you have to be an asking you to do you have to be an incredible student of culture to work at incredible student of culture to work at incredible student of culture to work at Cross church and I think that translates Cross church and I think that translates Cross church and I think that translates about anywhere if you're not going to be about anywhere if you're not going to be about anywhere if you're not going to be a student of the culture of where you're a student of the culture of where you're a student of the culture of where you're at you're probably not going to make it at you're probably not going to make it at you're probably not going to make it because you're going to be pushing your because you're going to be pushing your because you're going to be pushing your own ideals and your own expectations on own ideals and your own expectations on own ideals and your own expectations on something that's probably not going to something that's probably not going to something that's probably not going to change and I've watched a lot of people change and I've watched a lot of people change and I've watched a lot of people come in and people on my team who have come in and people on my team who have come in and people on my team who have wanted to be a culture changer and they wanted to be a culture changer and they wanted to be a culture changer and they they they they're doing it for the wrong they they they're doing it for the wrong they they they're doing it for the wrong reasons they're doing it uh out of reasons they're doing it uh out of reasons they're doing it uh out of selfish ambition and they fail um and selfish ambition and they fail um and selfish ambition and they fail um and they leave frustrated welcome to season they leave frustrated welcome to season they leave frustrated welcome to season 4 episode 28 of the mission will 4 episode 28 of the mission will 4 episode 28 of the mission will marketing podcast this is our 152nd marketing podcast this is our 152nd marketing podcast this is our 152nd edition of the show my name is Bart edition of the show my name is Bart edition of the show my name is Bart Blair and it's my privilege to welcome Blair and it's my privilege to welcome Blair and it's my privilege to welcome you and to remind you that the reason we you and to remind you that the reason we you and to remind you that the reason we produced this podcast is to help produced this podcast is to help produced this podcast is to help churches grow by leveraging digital churches grow by leveraging digital churches grow by leveraging digital marketing and effective Communications marketing and effective Communications marketing and effective Communications if you uh are a volunteer in your church if you uh are a volunteer in your church if you uh are a volunteer in your church or on the staff of your church and you or on the staff of your church and you or on the staff of your church and you have a role in the marketing the have a role in the marketing the have a role in the marketing the communications the digital Outreach the communications the digital Outreach the communications the digital Outreach the web the social media whatever you've web the social media whatever you've web the social media whatever you've come to the right place we hope that the come to the right place we hope that the come to the right place we hope that the content that we're creating for you is content that we're creating for you is content that we're creating for you is helpful and if it is would you mind helpful and if it is would you mind helpful and if it is would you mind giving us some feedback you can leave us giving us some feedback you can leave us giving us some feedback you can leave us a review on your favorite podcasting a review on your favorite podcasting a review on your favorite podcasting platform or you can leave us some platform or you can leave us some platform or you can leave us some feedback some comments on our YouTube feedback some comments on our YouTube feedback some comments on our YouTube channel we'd love to hear from you there channel we'd love to hear from you there channel we'd love to hear from you there um hey if you're listening to this in um hey if you're listening to this in um hey if you're listening to this in real time as the time at the time that real time as the time at the time that real time as the time at the time that this podcast episode drops uh we want to this podcast episode drops uh we want to this podcast episode drops uh we want to let you know that if you live in the let you know that if you live in the let you know that if you live in the Houston Texas area or the Austin Texas

Houston Texas area or the Austin Texas Houston Texas area or the Austin Texas area we have a live event coming to a area we have a live event coming to a area we have a live event coming to a church near you uh on April 24th in church near you uh on April 24th in church near you uh on April 24th in Roundrock Texas that's just outside of Roundrock Texas that's just outside of Roundrock Texas that's just outside of Austin uh we're going to have an event a Austin uh we're going to have an event a Austin uh we're going to have an event a one-day Church Communications Road Show one-day Church Communications Road Show one-day Church Communications Road Show event at Radiance Church on April 25th event at Radiance Church on April 25th event at Radiance Church on April 25th the very next day we'll be in Houston the very next day we'll be in Houston the very next day we'll be in Houston Texas at tallowwood Baptist Church this Texas at tallowwood Baptist Church this Texas at tallowwood Baptist Church this is a one-day event uh featuring members is a one-day event uh featuring members is a one-day event uh featuring members of our team I will be there personally of our team I will be there personally of our team I will be there personally doing some in-person doing some in-person doing some in-person coaching Workshop uh and just coaching Workshop uh and just coaching Workshop uh and just relationship building with other Church relationship building with other Church relationship building with other Church Communications directors in your area so Communications directors in your area so Communications directors in your area so we would love to meet you there you can we would love to meet you there you can we would love to meet you there you can click over to our website Church click over to our website Church click over to our website Church communications.com uh look for the Road communications.com uh look for the Road communications.com uh look for the Road show events and you can get all of the show events and you can get all of the show events and you can get all of the registration details there uh you might registration details there uh you might registration details there uh you might remember uh Jason Hamrock and Katie aled remember uh Jason Hamrock and Katie aled remember uh Jason Hamrock and Katie aled sharing the details about these Road sharing the details about these Road sharing the details about these Road show events on a podcast earlier this show events on a podcast earlier this show events on a podcast earlier this year well they're happening they're year well they're happening they're year well they're happening they're happening live and in person and so we'd happening live and in person and so we'd happening live and in person and so we'd love to meet you if you have an love to meet you if you have an love to meet you if you have an opportunity to come hang out with us opportunity to come hang out with us opportunity to come hang out with us there uh and that's all I want to say there uh and that's all I want to say there uh and that's all I want to say about that let me introduce Our Guest about that let me introduce Our Guest about that let me introduce Our Guest for this week's episode his name is for this week's episode his name is for this week's episode his name is Brian Dunaway he serves at a phenomenal Brian Dunaway he serves at a phenomenal Brian Dunaway he serves at a phenomenal Church in Northwest Arkansas called Church in Northwest Arkansas called Church in Northwest Arkansas called Cross Church Cross Church has about Cross Church Cross Church has about Cross Church Cross Church has about three campuses no not about three they three campuses no not about three they three campuses no not about three they have exactly three their weekend worship have exactly three their weekend worship have exactly three their weekend worship attendance is about 9,000 they had over attendance is about 9,000 they had over attendance is about 9,000 they had over 177,000 people at their Easter services 177,000 people at their Easter services 177,000 people at their Easter services just the last couple of weeks at the just the last couple of weeks at the just the last couple of weeks at the time that we're recording this podcast time that we're recording this podcast time that we're recording this podcast uh it's an old church they've been uh it's an old church they've been uh it's an old church they've been around for 150 years but they're doing around for 150 years but they're doing around for 150 years but they're doing Ministry in a very relevant and very Ministry in a very relevant and very Ministry in a very relevant and very effective way and Brian's just a effective way and Brian's just a effective way and Brian's just a phenomenal leader it was a real phenomenal leader it was a real phenomenal leader it was a real privilege for us to have him on the show privilege for us to have him on the show privilege for us to have him on the show today he has been uh in the seat of

today he has been uh in the seat of today he has been uh in the seat of church Communications at his church for church Communications at his church for church Communications at his church for uh more than a decade and just have a uh more than a decade and just have a uh more than a decade and just have a has a wealth of information and insight has a wealth of information and insight has a wealth of information and insight uh to share with us on this particular uh to share with us on this particular uh to share with us on this particular episode I hope that you will get as much episode I hope that you will get as much episode I hope that you will get as much out of it as I did here's Jason Hamrock out of it as I did here's Jason Hamrock out of it as I did here's Jason Hamrock the CEO of missional marketing and our the CEO of missional marketing and our the CEO of missional marketing and our interview with Brian interview with Brian interview with Brian dway well hey Brian welcome to the show dway well hey Brian welcome to the show dway well hey Brian welcome to the show so glad to uh have you on today how you so glad to uh have you on today how you so glad to uh have you on today how you doing I'm doing well thanks for having doing I'm doing well thanks for having doing I'm doing well thanks for having me yeah super excited to have you on me yeah super excited to have you on me yeah super excited to have you on board uh you're a you're a director of board uh you're a you're a director of board uh you're a you're a director of communications at a pretty large church communications at a pretty large church communications at a pretty large church so I I can relate well because that's so I I can relate well because that's so I I can relate well because that's that was my background I spent 11 years that was my background I spent 11 years that was my background I spent 11 years at a mega church here in Phoenix uh but at a mega church here in Phoenix uh but at a mega church here in Phoenix uh but share with us a little bit of you your share with us a little bit of you your share with us a little bit of you your background let's talk about Cross church background let's talk about Cross church background let's talk about Cross church and and uh just kind of feel in our and and uh just kind of feel in our and and uh just kind of feel in our audience sure yeah I uh again happy to audience sure yeah I uh again happy to audience sure yeah I uh again happy to be here I feel like I don't have a lot be here I feel like I don't have a lot be here I feel like I don't have a lot of y'all are well beyond my years of of y'all are well beyond my years of of y'all are well beyond my years of doing this and so I'm excited to learn doing this and so I'm excited to learn doing this and so I'm excited to learn from y'all as well um but uh yeah we from y'all as well um but uh yeah we from y'all as well um but uh yeah we I've been in this position for about 12 I've been in this position for about 12 I've been in this position for about 12 years uh I have kind of a unique years uh I have kind of a unique years uh I have kind of a unique situation where this is home for me so situation where this is home for me so situation where this is home for me so uh my parents were married in this uh my parents were married in this uh my parents were married in this church I grew up in this church um under church I grew up in this church um under church I grew up in this church um under one Pastor the entire time um was saved one Pastor the entire time um was saved one Pastor the entire time um was saved in this church baptized all of it uh met in this church baptized all of it uh met in this church baptized all of it uh met my wife here um had have had one of our my wife here um had have had one of our my wife here um had have had one of our two kids here and uh and and just kind two kids here and uh and and just kind two kids here and uh and and just kind of uh grew into this position I guess uh

of uh grew into this position I guess uh of uh grew into this position I guess uh so I was an intern you know we've all so I was an intern you know we've all so I was an intern you know we've all done youth internships and uh was in done youth internships and uh was in done youth internships and uh was in student Ministry and that kind of you student Ministry and that kind of you student Ministry and that kind of you know I was doing everything from uh uh know I was doing everything from uh uh know I was doing everything from uh uh setting up chairs to cleaning bathrooms setting up chairs to cleaning bathrooms setting up chairs to cleaning bathrooms to um mowing the student Pastor lawn and to um mowing the student Pastor lawn and to um mowing the student Pastor lawn and I thought how is this uh what this is I thought how is this uh what this is I thought how is this uh what this is all about all about all about uh but you know you get 25 years removed uh but you know you get 25 years removed uh but you know you get 25 years removed from that you turn around you go okay it from that you turn around you go okay it from that you turn around you go okay it did matter um but yeah so I was an did matter um but yeah so I was an did matter um but yeah so I was an intern and then we started our second intern and then we started our second intern and then we started our second campus we just were one campus for a lot campus we just were one campus for a lot campus we just were one campus for a lot of years uh the church the the original of years uh the church the the original of years uh the church the the original church is 100 we just passed the 150 church is 100 we just passed the 150 church is 100 we just passed the 150 year mark just a few few years ago year mark just a few few years ago year mark just a few few years ago that's cool so a lot of history and um that's cool so a lot of history and um that's cool so a lot of history and um then we started a second campus I went I then we started a second campus I went I then we started a second campus I went I went to college in the area stayed as an went to college in the area stayed as an went to college in the area stayed as an intern and then out of college was the intern and then out of college was the intern and then out of college was the media director for our second campus uh media director for our second campus uh media director for our second campus uh did that for a couple years and then did that for a couple years and then did that for a couple years and then took a little bit of a break and did took a little bit of a break and did took a little bit of a break and did some other production my background is some other production my background is some other production my background is in is in production and um and then fast in is in production and um and then fast in is in production and um and then fast forward about eight years later I got a forward about eight years later I got a forward about eight years later I got a call to what I say come home and uh what call to what I say come home and uh what call to what I say come home and uh what actually came back as the IT director actually came back as the IT director actually came back as the IT director which I had which I had which I had zero um I had zero qualifications for zero um I had zero qualifications for zero um I had zero qualifications for that uh I do love people and I love that uh I do love people and I love that uh I do love people and I love relation the relationships and so they relation the relationships and so they relation the relationships and so they just brought me back to kind of bend the just brought me back to kind of bend the just brought me back to kind of bend the mold of of stereotypical it but I really mold of of stereotypical it but I really mold of of stereotypical it but I really had no idea what all that man at a had no idea what all that man at a had no idea what all that man at a church to decide I was just like yeah

church to decide I was just like yeah church to decide I was just like yeah I'm ready to come home so we took it and I'm ready to come home so we took it and I'm ready to come home so we took it and um fast forward there to about six um fast forward there to about six um fast forward there to about six months later and the guy that was doing months later and the guy that was doing months later and the guy that was doing Communications he decided his calling Communications he decided his calling Communications he decided his calling was somewhere else and the executive was somewhere else and the executive was somewhere else and the executive Pastor set me down and said we know your Pastor set me down and said we know your Pastor set me down and said we know your background and we want you to do background and we want you to do background and we want you to do this and uh I had just come out of a this and uh I had just come out of a this and uh I had just come out of a church was a great experience but I was church was a great experience but I was church was a great experience but I was kind of over all the production stuff kind of over all the production stuff kind of over all the production stuff and I said I don't think I really want and I said I don't think I really want and I said I don't think I really want to do that and um he said do you want a to do that and um he said do you want a to do that and um he said do you want a paycheck and I said I do want that so paycheck and I said I do want that so paycheck and I said I do want that so sign me up I'd love to do sign me up I'd love to do sign me up I'd love to do this but it wasn't quite that uh tough this but it wasn't quite that uh tough this but it wasn't quite that uh tough but um yeah so fast forward 12 years and but um yeah so fast forward 12 years and but um yeah so fast forward 12 years and and my role is uh my title is director and my role is uh my title is director and my role is uh my title is director of communications and Technology of communications and Technology of communications and Technology so we've just kind of developed this so we've just kind of developed this so we've just kind of developed this weird uh mushy deal where I'm like the weird uh mushy deal where I'm like the weird uh mushy deal where I'm like the IT director um the a media guy and the IT director um the a media guy and the IT director um the a media guy and the communication director is all under the communication director is all under the communication director is all under the umbrella of my office but uh I I will be umbrella of my office but uh I I will be umbrella of my office but uh I I will be the fir first off want to say that I the fir first off want to say that I the fir first off want to say that I have a team around me that can do a have a team around me that can do a have a team around me that can do a whole lot of things that I cannot do and whole lot of things that I cannot do and whole lot of things that I cannot do and so like that's how I say I kind of just so like that's how I say I kind of just so like that's how I say I kind of just kind of fell into the position yeah I'm kind of fell into the position yeah I'm kind of fell into the position yeah I'm I'm I can relate though you get you I'm I can relate though you get you I'm I can relate though you get you surround yourself with talented people H surround yourself with talented people H surround yourself with talented people H how did you surround yourself with with how did you surround yourself with with how did you surround yourself with with gifted gifted gifted people well I mean only God uh God people well I mean only God uh God people well I mean only God uh God brought people our way that I didn't brought people our way that I didn't brought people our way that I didn't know from from parts of the country I

know from from parts of the country I know from from parts of the country I didn't know and it you know looking back didn't know and it you know looking back didn't know and it you know looking back as we all do it's just like how how did as we all do it's just like how how did as we all do it's just like how how did this happen and you can only say God was this happen and you can only say God was this happen and you can only say God was in control and uh if God wants you to do in control and uh if God wants you to do in control and uh if God wants you to do it and he's got it planned it's going to it and he's got it planned it's going to it and he's got it planned it's going to happen and so um we just happen and so um we just happen and so um we just the the church has the the church has the the church has been is Southern Baptist and so we have been is Southern Baptist and so we have been is Southern Baptist and so we have this you know the southern baptist world this you know the southern baptist world this you know the southern baptist world that we lived in and and and the church that we lived in and and and the church that we lived in and and and the church has has has been over the years pretty nationally been over the years pretty nationally been over the years pretty nationally spotlit with Ronnie Floyd was the pastor spotlit with Ronnie Floyd was the pastor spotlit with Ronnie Floyd was the pastor and uh we were on national TV and and uh we were on national TV and and uh we were on national TV and sometimes International TV and Ronnie sometimes International TV and Ronnie sometimes International TV and Ronnie Floyd was involved in southern baptist Floyd was involved in southern baptist Floyd was involved in southern baptist life and and so all that to say there life and and so all that to say there life and and so all that to say there was connections that some of our other was connections that some of our other was connections that some of our other staff had I got a as soon as I took the staff had I got a as soon as I took the staff had I got a as soon as I took the job one of the one of our staff members job one of the one of our staff members job one of the one of our staff members Buster prey who was a worship Pastor Buster prey who was a worship Pastor Buster prey who was a worship Pastor here for years he said I know a guy in here for years he said I know a guy in here for years he said I know a guy in Atlanta and I was like great because I'm Atlanta and I was like great because I'm Atlanta and I was like great because I'm dying on the vine here so I called John dying on the vine here so I called John dying on the vine here so I called John Phillips uh we did some interviews over Phillips uh we did some interviews over Phillips uh we did some interviews over the phone he flew in we talk I was like the phone he flew in we talk I was like the phone he flew in we talk I was like you can do a lot of things I can never you can do a lot of things I can never you can do a lot of things I can never do uh do you want to take the job and he do uh do you want to take the job and he do uh do you want to take the job and he and I have been together ever since um and I have been together ever since um and I have been together ever since um and then just stuff like that so just and then just stuff like that so just and then just stuff like that so just just trying to be connected and make just trying to be connected and make just trying to be connected and make connections and build relation connections and build relation connections and build relation relationships we've we've hire we we now relationships we've we've hire we we now relationships we've we've hire we we now hire a lot of kids out of college and hire a lot of kids out of college and hire a lot of kids out of college and realize that we're probably going to realize that we're probably going to realize that we're probably going to have them for a couple of three years have them for a couple of three years have them for a couple of three years and so we use that as kind of an and so we use that as kind of an and so we use that as kind of an onboarding you know jump off point for onboarding you know jump off point for onboarding you know jump off point for some of these kids and it's really

some of these kids and it's really some of these kids and it's really worked well so we have three or four worked well so we have three or four worked well so we have three or four foundational team members in different foundational team members in different foundational team members in different parts of the of the ministry that we parts of the of the ministry that we parts of the of the ministry that we know we're going to hire these kids and know we're going to hire these kids and know we're going to hire these kids and then hopefully send them off to do then hopefully send them off to do then hopefully send them off to do bigger and better things what are Brian bigger and better things what are Brian bigger and better things what are Brian what are some of the the specific roles what are some of the the specific roles what are some of the the specific roles that you have with some of your longtime that you have with some of your longtime that you have with some of your longtime team members who are kind of anchoring team members who are kind of anchoring team members who are kind of anchoring the team with the team with the team with you yeah so like John Phillips I just you yeah so like John Phillips I just you yeah so like John Phillips I just mentioned him he is uh over our video mentioned him he is uh over our video mentioned him he is uh over our video and social media platforms and and so and social media platforms and and so and social media platforms and and so he's got two guys that work Underneath he's got two guys that work Underneath he's got two guys that work Underneath Him doing all the video production that Him doing all the video production that Him doing all the video production that that we see in the church all the that we see in the church all the that we see in the church all the exterior Social Media stuff he's a great exterior Social Media stuff he's a great exterior Social Media stuff he's a great graphic designer um I I wouldn't say I graphic designer um I I wouldn't say I graphic designer um I I wouldn't say I planned it this way but I'll stop and planned it this way but I'll stop and planned it this way but I'll stop and say that we have unintentionally say that we have unintentionally say that we have unintentionally intentionally hired intentionally hired intentionally hired um Jack of all traits and so you know um Jack of all traits and so you know um Jack of all traits and so you know you guys understand that in the church you guys understand that in the church you guys understand that in the church world you you might be the music guy and world you you might be the music guy and world you you might be the music guy and The Tech Guy and it's just how it works The Tech Guy and it's just how it works The Tech Guy and it's just how it works and so John is a great he has his Niche and so John is a great he has his Niche and so John is a great he has his Niche but he is great at a lot of things like but he is great at a lot of things like but he is great at a lot of things like graphic design so we have this team we graphic design so we have this team we graphic design so we have this team we have graphic designers and that's pretty have graphic designers and that's pretty have graphic designers and that's pretty much what they do but John is one of much what they do but John is one of much what they do but John is one of those guys that he can build awesome those guys that he can build awesome those guys that he can build awesome Graphics he can do great videos and then Graphics he can do great videos and then Graphics he can do great videos and then he can sit in a seat in the production he can sit in a seat in the production he can sit in a seat in the production world and run a soundboard or run Pro world and run a soundboard or run Pro world and run a soundboard or run Pro Presenter for us and we try not to mesh Presenter for us and we try not to mesh Presenter for us and we try not to mesh those all together but when they do me those all together but when they do me those all together but when they do me when it's necessary it's really helpful when it's necessary it's really helpful when it's necessary it's really helpful uh our guy that's our IT director um has uh our guy that's our IT director um has uh our guy that's our IT director um has been with me for the 12 years as well I

been with me for the 12 years as well I been with me for the 12 years as well I inherited him and he's grown into a inherited him and he's grown into a inherited him and he's grown into a position where you know you think it and position where you know you think it and position where you know you think it and you think the the guy that sits at the you think the the guy that sits at the you think the the guy that sits at the keyboard all day and he is actually one keyboard all day and he is actually one keyboard all day and he is actually one of our one of our lighting designers um of our one of our lighting designers um of our one of our lighting designers um in the production world now how weird is in the production world now how weird is in the production world now how weird is that that you think of uh you know if that that you think of uh you know if that that you think of uh you know if you go back and think of Dilbert at the you go back and think of Dilbert at the you go back and think of Dilbert at the computer in the in the old Comics you're computer in the in the old Comics you're computer in the in the old Comics you're like that dude runs your lights but like that dude runs your lights but like that dude runs your lights but God's gifted him in different areas and God's gifted him in different areas and God's gifted him in different areas and we've really tried to mine those we've really tried to mine those we've really tried to mine those giftings and and utilize them if their giftings and and utilize them if their giftings and and utilize them if their hearts there to to do bigger things so hearts there to to do bigger things so hearts there to to do bigger things so so we got John and um we've got a what so we got John and um we've got a what so we got John and um we've got a what we call Global we use the word Global we call Global we use the word Global we call Global we use the word Global that looks p over all three campuses and that looks p over all three campuses and that looks p over all three campuses and uh Justin was one of those guys early on uh Justin was one of those guys early on uh Justin was one of those guys early on that um our worship Pastor said hey you that um our worship Pastor said hey you that um our worship Pastor said hey you need to hire this kid and now he's not a need to hire this kid and now he's not a need to hire this kid and now he's not a kid anymore he he's married and two kids kid anymore he he's married and two kids kid anymore he he's married and two kids of his own and he's got a heart for of his own and he's got a heart for of his own and he's got a heart for Ministry and people and production and Ministry and people and production and Ministry and people and production and so he's one of our staple guys I tell so he's one of our staple guys I tell so he's one of our staple guys I tell them all the time if you leave I'm right them all the time if you leave I'm right them all the time if you leave I'm right behind you and uh and then Chase Our IT behind you and uh and then Chase Our IT behind you and uh and then Chase Our IT director he's he's one of those staple director he's he's one of those staple director he's he's one of those staple guys and so those are like foundational guys and so those are like foundational guys and so those are like foundational members um yeah our my assistant Sandra members um yeah our my assistant Sandra members um yeah our my assistant Sandra has been in the church forever and ever has been in the church forever and ever has been in the church forever and ever since I was probably little but she since I was probably little but she since I was probably little but she brings so much wisdom and she is so brings so much wisdom and she is so brings so much wisdom and she is so detailed uh youall know creatives are detailed uh youall know creatives are detailed uh youall know creatives are just not very detailed a lot of times just not very detailed a lot of times just not very detailed a lot of times you know that the the the tracks and the you know that the the the tracks and the you know that the the the tracks and the train do not always go together with train do not always go together with train do not always go together with those kind of people but you got to have

those kind of people but you got to have those kind of people but you got to have them and so she's she's our detail Mama them and so she's she's our detail Mama them and so she's she's our detail Mama that keeps everything on on on the that keeps everything on on on the that keeps everything on on on the straight and nrow yeah you know want to straight and nrow yeah you know want to straight and nrow yeah you know want to go back to like uh you're you're you're go back to like uh you're you're you're go back to like uh you're you're you're mentioning the guy that oversees video mentioning the guy that oversees video mentioning the guy that oversees video and social media and that's very and social media and that's very and social media and that's very interesting these days because really interesting these days because really interesting these days because really social media is all about you know short social media is all about you know short social media is all about you know short form video in in reals that's how you form video in in reals that's how you form video in in reals that's how you that's how you use social media right that's how you use social media right that's how you use social media right and have your video team be a part of and have your video team be a part of and have your video team be a part of that in fact over oversee it is a really that in fact over oversee it is a really that in fact over oversee it is a really good strategic good strategic good strategic move yeah and again I'd like to take move yeah and again I'd like to take move yeah and again I'd like to take credit for that but he just kind of fell credit for that but he just kind of fell credit for that but he just kind of fell into it he's like hey I think we you into it he's like hey I think we you into it he's like hey I think we you know because we were all kind of babies know because we were all kind of babies know because we were all kind of babies when we started this in our turn like he when we started this in our turn like he when we started this in our turn like he came in here he turned 30 and I was just came in here he turned 30 and I was just came in here he turned 30 and I was just a little over 30 um and so we didn't a little over 30 um and so we didn't a little over 30 um and so we didn't really know up from down um and we just really know up from down um and we just really know up from down um and we just kind of grew into it and and that you're kind of grew into it and and that you're kind of grew into it and and that you're right I mean video is driven to social right I mean video is driven to social right I mean video is driven to social media by short form and and those guys media by short form and and those guys media by short form and and those guys just run with it so he's got two guys just run with it so he's got two guys just run with it so he's got two guys underneath him that just really underneath him that just really underneath him that just really gravitate towards that and it's it's gravitate towards that and it's it's gravitate towards that and it's it's really exploded our our social media really exploded our our social media really exploded our our social media presence yeah yeah you know it's it's presence yeah yeah you know it's it's presence yeah yeah you know it's it's been really cool to see when I talk to been really cool to see when I talk to been really cool to see when I talk to com directors who've been there you know com directors who've been there you know com directors who've been there you know you've been in your seat for a minute so you've been in your seat for a minute so you've been in your seat for a minute so you've been able to to understand the you've been able to to understand the you've been able to to understand the culture of the of your church and then culture of the of your church and then culture of the of your church and then just figure out how to how to staff and just figure out how to how to staff and just figure out how to how to staff and move people to what works best not only move people to what works best not only move people to what works best not only for the for the for the people that for the for the for the people that for the for the for the people that God's brought but it's also then how

God's brought but it's also then how God's brought but it's also then how you're serving leadership and and you're serving leadership and and you're serving leadership and and understanding where what we're trying to understanding where what we're trying to understanding where what we're trying to achieve as a as a church and I think achieve as a as a church and I think achieve as a as a church and I think that's probably some good advice for com that's probably some good advice for com that's probably some good advice for com directors listening in is that you you directors listening in is that you you directors listening in is that you you said this earlier Brian you didn't do said this earlier Brian you didn't do said this earlier Brian you didn't do this God God brought all these people this God God brought all these people this God God brought all these people but it always starts with I know a guy but it always starts with I know a guy but it always starts with I know a guy seems like seems like seems like absolutely absolutely and then absolutely absolutely and then absolutely absolutely and then understanding how how you you know understanding how how you you know understanding how how you you know whatever God brings to you there's a whatever God brings to you there's a whatever God brings to you there's a reason and there's an intentionality for reason and there's an intentionality for reason and there's an intentionality for for that to happen it sounds like that's for that to happen it sounds like that's for that to happen it sounds like that's that's really has how you've really that's really has how you've really that's really has how you've really carved this this carved this this carved this this department yeah yeah looking back I I department yeah yeah looking back I I department yeah yeah looking back I I realize I didn't know what I didn't know realize I didn't know what I didn't know realize I didn't know what I didn't know yeah and again all the glory to God for yeah and again all the glory to God for yeah and again all the glory to God for just keeping me there and letting me just keeping me there and letting me just keeping me there and letting me fail fail fail forward um and still don't know what I'm forward um and still don't know what I'm forward um and still don't know what I'm doing and we're just making it up as we doing and we're just making it up as we doing and we're just making it up as we go asking God to bless it and be in his go asking God to bless it and be in his go asking God to bless it and be in his will and and so far he has and we have a will and and so far he has and we have a will and and so far he has and we have a team that is the intentionality of of team that is the intentionality of of team that is the intentionality of of building the team that I could say went building the team that I could say went building the team that I could say went before me is I wanted a team that wasn't before me is I wanted a team that wasn't before me is I wanted a team that wasn't ego driven that was very servant minded ego driven that was very servant minded ego driven that was very servant minded um produ C world and creative world and um produ C world and creative world and um produ C world and creative world and worship world that's a lot of ego just worship world that's a lot of ego just worship world that's a lot of ego just naturally I mean those guy the creative naturally I mean those guy the creative naturally I mean those guy the creative world is very ego-driven right wrong or world is very ego-driven right wrong or world is very ego-driven right wrong or indifferent uh you know it's in the indifferent uh you know it's in the indifferent uh you know it's in the Bible that way uh very the very uh Satan Bible that way uh very the very uh Satan Bible that way uh very the very uh Satan was a worship Pastor uh and I tell our was a worship Pastor uh and I tell our was a worship Pastor uh and I tell our worship guys that all the time you know

worship guys that all the time you know worship guys that all the time you know you know who was a worship Pastor no we you know who was a worship Pastor no we you know who was a worship Pastor no we but but that even in our worship but but that even in our worship but but that even in our worship Ministry it's it's we've fallen into Ministry it's it's we've fallen into Ministry it's it's we've fallen into this this deal this this deal this this deal intentionally unintentionally where we intentionally unintentionally where we intentionally unintentionally where we want a culture of um servant minded hum want a culture of um servant minded hum want a culture of um servant minded hum humble people and I think God has really humble people and I think God has really humble people and I think God has really honored that um I I don't think I know honored that um I I don't think I know honored that um I I don't think I know um because you don't have all this well um because you don't have all this well um because you don't have all this well I know better and and they can work with I know better and and they can work with I know better and and they can work with the ministries of the church and the ministries of the church and the ministries of the church and especially in a multicampus situation especially in a multicampus situation especially in a multicampus situation where you have if you have one you know where you have if you have one you know where you have if you have one you know one kids Pastor you have three kids one kids Pastor you have three kids one kids Pastor you have three kids pastors you have one student Ministry pastors you have one student Ministry pastors you have one student Ministry three student Ministries and so we're three student Ministries and so we're three student Ministries and so we're we're constantly battling that and we we're constantly battling that and we we're constantly battling that and we really need to have people on our teams really need to have people on our teams really need to have people on our teams that can put themselves in the back seat that can put themselves in the back seat that can put themselves in the back seat and work with other people yeah so 12 and work with other people yeah so 12 and work with other people yeah so 12 years on the job how have you kept years on the job how have you kept years on the job how have you kept yourself from burning yourself from burning yourself from burning out or or maybe you have I I should have out or or maybe you have I I should have out or or maybe you have I I should have asked that question no I I love it I asked that question no I I love it I asked that question no I I love it I love the church I I love this church um love the church I I love this church um love the church I I love this church um people say you know would you would you people say you know would you would you people say you know would you would you go anywhere else um I mean they have to go anywhere else um I mean they have to go anywhere else um I mean they have to call first nobody's calling so you know call first nobody's calling so you know call first nobody's calling so you know I'm just kidding uh no I'm kidding uh I'm just kidding uh no I'm kidding uh I'm just kidding uh no I'm kidding uh but I just I I I love Cross Church um I but I just I I I love Cross Church um I but I just I I I love Cross Church um I I don't know I I had been asked that I don't know I I had been asked that I don't know I I had been asked that question I don't feel I first of all I question I don't feel I first of all I question I don't feel I first of all I think we use the word burnout too much I

think we use the word burnout too much I think we use the word burnout too much I think I think that that's an overused think I think that that's an overused think I think that that's an overused word but that's a whole other podcast um word but that's a whole other podcast um word but that's a whole other podcast um I think there's a lack of probably some I think there's a lack of probably some I think there's a lack of probably some degree a lack of work ethic and lack of degree a lack of work ethic and lack of degree a lack of work ethic and lack of understanding of what we're trying to understanding of what we're trying to understanding of what we're trying to accomplish and you know and and and that accomplish and you know and and and that accomplish and you know and and and that again another podcast but um I don't again another podcast but um I don't again another podcast but um I don't know I I I just I just love I love it I know I I I just I just love I love it I know I I I just I just love I love it I love it there's bad days it's work um love it there's bad days it's work um love it there's bad days it's work um but I I never have had a problem and I but I I never have had a problem and I but I I never have had a problem and I can't say that this is how it is can't say that this is how it is can't say that this is how it is everywhere but when you're doing what everywhere but when you're doing what everywhere but when you're doing what matters and you believe in what you're matters and you believe in what you're matters and you believe in what you're doing you've got a lot more longevity doing you've got a lot more longevity doing you've got a lot more longevity than probably somebody that's doesn't than probably somebody that's doesn't than probably somebody that's doesn't believe in the mission doesn't believe believe in the mission doesn't believe believe in the mission doesn't believe in what they're doing and um yeah yeah in what they're doing and um yeah yeah in what they're doing and um yeah yeah so I I I saw an interview once with a so I I I saw an interview once with a so I I I saw an interview once with a quarterback that uh he got hurt he came quarterback that uh he got hurt he came quarterback that uh he got hurt he came back went to another school and he said back went to another school and he said back went to another school and he said they said how do how do you do this and they said how do how do you do this and they said how do how do you do this and then he said I play every down like it's then he said I play every down like it's then he said I play every down like it's my last and I I don't know how long this my last and I I don't know how long this my last and I I don't know how long this season's going to last I mean 12 years season's going to last I mean 12 years season's going to last I mean 12 years of a long time anywhere um doing of a long time anywhere um doing of a long time anywhere um doing anything and I just if tomorrow's the anything and I just if tomorrow's the anything and I just if tomorrow's the last day I want to know that I played last day I want to know that I played last day I want to know that I played every down like it was my last down and every down like it was my last down and every down like it was my last down and that that that fuels me um because that that that fuels me um because that that that fuels me um because season are just that they're seasons and season are just that they're seasons and season are just that they're seasons and they come and they go and I love the they come and they go and I love the they come and they go and I love the season I'm in I love uh where my kids season I'm in I love uh where my kids season I'm in I love uh where my kids are at and they're involved with me in are at and they're involved with me in are at and they're involved with me in the church and the family's involved and the church and the family's involved and the church and the family's involved and we just we just roll and so that doesn't we just we just roll and so that doesn't we just we just roll and so that doesn't answer the question but let let ask let answer the question but let let ask let answer the question but let let ask let me ask a follow up to you there Brian me ask a follow up to you there Brian me ask a follow up to you there Brian because I think you know uh a lot of the because I think you know uh a lot of the because I think you know uh a lot of the a lot of times when we talk to people

a lot of times when we talk to people a lot of times when we talk to people who have had what we'll call burnout who have had what we'll call burnout who have had what we'll call burnout experiences even though we're overusing experiences even though we're overusing experiences even though we're overusing that word I think they're real I think that word I think they're real I think that word I think they're real I think they're real yeah yeah I get it often they're real yeah yeah I get it often they're real yeah yeah I get it often times when we're talking to people who times when we're talking to people who times when we're talking to people who have been in been in situations like have been in been in situations like have been in been in situations like that a lot of it stems from the culture that a lot of it stems from the culture that a lot of it stems from the culture of the organization that they're in that of the organization that they're in that of the organization that they're in that the organization as a whole does not the organization as a whole does not the organization as a whole does not have a healthy rhythm of ministry and have a healthy rhythm of ministry and have a healthy rhythm of ministry and life so tell us a little bit about your life so tell us a little bit about your life so tell us a little bit about your relationship with your senior leadership relationship with your senior leadership relationship with your senior leadership team how do you work we've talked a team how do you work we've talked a team how do you work we've talked a little bit about the team that you lead little bit about the team that you lead little bit about the team that you lead let's talk a little bit about those that let's talk a little bit about those that let's talk a little bit about those that are leading you and what do you think it are leading you and what do you think it are leading you and what do you think it is that you guys are able to do uh in is that you guys are able to do uh in is that you guys are able to do uh in your relationships with each other that your relationships with each other that your relationships with each other that keep the culture healthy for you and for keep the culture healthy for you and for keep the culture healthy for you and for the rest of the team that you the rest of the team that you the rest of the team that you lead yeah that was a good question I I lead yeah that was a good question I I lead yeah that was a good question I I don't know that I have a ton of don't know that I have a ton of don't know that I have a ton of experience so there's probably listeners experience so there's probably listeners experience so there's probably listeners that are GNA be like yeah you you just that are GNA be like yeah you you just that are GNA be like yeah you you just don't get it and and but I have a very don't get it and and but I have a very don't get it and and but I have a very uh we're in a very great season uh we're in a very great season uh we're in a very great season culturally a very healthy season culturally a very healthy season culturally a very healthy season culturally um so Ronnie Floyd was the culturally um so Ronnie Floyd was the culturally um so Ronnie Floyd was the senior pastor for 32 plus years um I senior pastor for 32 plus years um I senior pastor for 32 plus years um I worked hand inand with him worked hand inand with him worked hand inand with him for five years solid doing all with for five years solid doing all with for five years solid doing all with traveling with him I was with him all traveling with him I was with him all traveling with him I was with him all the time I tell people I I got to a the time I tell people I I got to a the time I tell people I I got to a point where I could almost speak the point where I could almost speak the point where I could almost speak the next word of a sentence um now five next word of a sentence um now five next word of a sentence um now five years ago Nick Floyd his son took over years ago Nick Floyd his son took over years ago Nick Floyd his son took over um and that's a that's a whole other um and that's a that's a whole other um and that's a that's a whole other story it's incredible but uh he was the story it's incredible but uh he was the story it's incredible but uh he was the successor succession plan um and uh

successor succession plan um and uh successor succession plan um and uh Pastor Ronnie went off and did a couple Pastor Ronnie went off and did a couple Pastor Ronnie went off and did a couple other things and other things and other things and so Nick and I actually grew up together so Nick and I actually grew up together so Nick and I actually grew up together which was interesting um and and now his which was interesting um and and now his which was interesting um and and now his executive Pastor Ryan Blackwell we all executive Pastor Ryan Blackwell we all executive Pastor Ryan Blackwell we all grew up together so it's just this weird grew up together so it's just this weird grew up together so it's just this weird unique I don't know again that I have a unique I don't know again that I have a unique I don't know again that I have a lot of authority to speak on it but lot of authority to speak on it but lot of authority to speak on it but they're very much driven by healthy they're very much driven by healthy they're very much driven by healthy culture having you know one-on ones culture having you know one-on ones culture having you know one-on ones making sure people are in the right head making sure people are in the right head making sure people are in the right head space uh their walk with the Lord is space uh their walk with the Lord is space uh their walk with the Lord is strong um and it's it's not this I'm strong um and it's it's not this I'm strong um and it's it's not this I'm over you mentality and you have to be over you mentality and you have to be over you mentality and you have to be subservient to me it's we're kind of subservient to me it's we're kind of subservient to me it's we're kind of flat obviously he's the boss I'm going flat obviously he's the boss I'm going flat obviously he's the boss I'm going to do what he says um but we have we to do what he says um but we have we to do what he says um but we have we have have have conversations um we can speak openly we conversations um we can speak openly we conversations um we can speak openly we don't have to you know hide behind don't have to you know hide behind don't have to you know hide behind anything and you know have these anything and you know have these anything and you know have these unhealthy conversations behind a closed unhealthy conversations behind a closed unhealthy conversations behind a closed door that help us feel better for a door that help us feel better for a door that help us feel better for a minute but don't accomplish anything uh minute but don't accomplish anything uh minute but don't accomplish anything uh and so I am and so I am and so I am probably one of the Rarities that says probably one of the Rarities that says probably one of the Rarities that says we have a great culture and really I we have a great culture and really I we have a great culture and really I couldn't tell you one person on staff couldn't tell you one person on staff couldn't tell you one person on staff that I just can't stand I mean we're that I just can't stand I mean we're that I just can't stand I mean we're it's it's just a great season of the it's it's just a great season of the it's it's just a great season of the church so I don't really have a lot to church so I don't really have a lot to church so I don't really have a lot to offer that other than that does offer that other than that does offer that other than that does attribute to longevity and and so I attribute to longevity and and so I attribute to longevity and and so I apologize if my my I was too harsh in apologize if my my I was too harsh in apologize if my my I was too harsh in the over the burnout comment but I do I the over the burnout comment but I do I the over the burnout comment but I do I think it is real I do think it is real think it is real I do think it is real think it is real I do think it is real it is not been real to me and therefore it is not been real to me and therefore it is not been real to me and therefore I can't speak to it but I think that

I can't speak to it but I think that I can't speak to it but I think that there's a generation of behind us that there's a generation of behind us that there's a generation of behind us that that uses that word for an excuse that uses that word for an excuse that uses that word for an excuse sometimes as the Director of sometimes as the Director of sometimes as the Director of communication um how do you know what a communication um how do you know what a communication um how do you know what a win win win is oh gosh you didn't say you were gonna is oh gosh you didn't say you were gonna is oh gosh you didn't say you were gonna ask me hard ask me hard ask me hard questions EUR seon I told you he wasn't questions EUR seon I told you he wasn't questions EUR seon I told you he wasn't gonna stick to the script he did not gonna stick to the script he did not gonna stick to the script he did not stick no I was on the list um well you stick no I was on the list um well you stick no I was on the list um well you know that's a good question and it's a know that's a good question and it's a know that's a good question and it's a hard one to answer I I feel hard one to answer I I feel hard one to answer I I feel like me say this I I tell our team all like me say this I I tell our team all like me say this I I tell our team all the time that there is nothing that we the time that there is nothing that we the time that there is nothing that we do that is going to grow the church that do that is going to grow the church that do that is going to grow the church that that's up to God we are just a a small that's up to God we are just a a small that's up to God we are just a a small piece um we're a tool and an Avenue that piece um we're a tool and an Avenue that piece um we're a tool and an Avenue that helps further the gospel I think that is helps further the gospel I think that is helps further the gospel I think that is good to keep in mind um as far as a win good to keep in mind um as far as a win good to keep in mind um as far as a win I think when people aren't walking I think when people aren't walking I think when people aren't walking around going what are we doing where are around going what are we doing where are around going what are we doing where are we going uh what's the purpose that's a we going uh what's the purpose that's a we going uh what's the purpose that's a win and if we if we miss that Mark then win and if we if we miss that Mark then win and if we if we miss that Mark then we're not winning yeah um so there's we're not winning yeah um so there's we're not winning yeah um so there's been times where people aren't been times where people aren't been times where people aren't communicated well either in in the walls communicated well either in in the walls communicated well either in in the walls or outside the walls and and that or outside the walls and and that or outside the walls and and that directly affects attendance engagement directly affects attendance engagement directly affects attendance engagement that kind of thing um but that's that's that kind of thing um but that's that's that kind of thing um but that's that's probably how does it result and how you probably how does it result and how you probably how does it result and how you know are people walking around looking know are people walking around looking know are people walking around looking like they don't know what's going on like they don't know what's going on like they don't know what's going on that's that's how I kind of gauge it I that's that's how I kind of gauge it I that's that's how I kind of gauge it I guess yeah I I'll answer because you guess yeah I I'll answer because you guess yeah I I'll answer because you know I I sat in the seat for 11 years

know I I sat in the seat for 11 years know I I sat in the seat for 11 years and and and I had these little I I kind of defin I had these little I I kind of defin I had these little I I kind of defin them as the micros and the macros so the them as the micros and the macros so the them as the micros and the macros so the micro ones would be hey you know Min we micro ones would be hey you know Min we micro ones would be hey you know Min we were able to you know get get everything were able to you know get get everything were able to you know get get everything out on time and there was no typos and out on time and there was no typos and out on time and there was no typos and you know in week in and week out we we you know in week in and week out we we you know in week in and week out we we hit our deadlines and stuff like that we hit our deadlines and stuff like that we hit our deadlines and stuff like that we were serving the Ministries those were were serving the Ministries those were were serving the Ministries those were the micro winds and yet that didn't the micro winds and yet that didn't the micro winds and yet that didn't bring me joy what brought me Joy were bring me joy what brought me Joy were bring me joy what brought me Joy were the macros when I'd sit in church and the macros when I'd sit in church and the macros when I'd sit in church and I'd watch baptisms take place and I'd I'd watch baptisms take place and I'd I'd watch baptisms take place and I'd see just you know I'd be literally see just you know I'd be literally see just you know I'd be literally crying you watching two young kids crying you watching two young kids crying you watching two young kids baptizing their mom for example and baptizing their mom for example and baptizing their mom for example and you're going only God you know and I got you're going only God you know and I got you're going only God you know and I got to be a part of that now I got to be a to be a part of that now I got to be a to be a part of that now I got to be a part of that because I'm part of the part of that because I'm part of the part of that because I'm part of the team and I I don't know where I am on team and I I don't know where I am on team and I I don't know where I am on that where that journey of that of that that where that journey of that of that that where that journey of that of that that family but I know I got to play a that family but I know I got to play a that family but I know I got to play a role in it and I think that for me it role in it and I think that for me it role in it and I think that for me it was the end of was the end of was the end of the I don't say the end of the line but the I don't say the end of the line but the I don't say the end of the line but it's when you see somebody giving their it's when you see somebody giving their it's when you see somebody giving their life to Jesus you're like that's what life to Jesus you're like that's what life to Jesus you're like that's what brought me joy and I celebrated that brought me joy and I celebrated that brought me joy and I celebrated that with my team even though we maybe only with my team even though we maybe only with my team even though we maybe only had a little tiny part in it um those had a little tiny part in it um those had a little tiny part in it um those were the macro wins for me and I that were the macro wins for me and I that were the macro wins for me and I that was just my joy so I needed to always was just my joy so I needed to always was just my joy so I needed to always tap into that because that kept me going tap into that because that kept me going tap into that because that kept me going that kept it fresh that kept it you know that kept it fresh that kept it you know that kept it fresh that kept it you know we do go through cycles and Seasons we do go through cycles and Seasons we do go through cycles and Seasons right that's the church ministry right that's the church ministry right that's the church ministry calendar year is just it just rotates calendar year is just it just rotates calendar year is just it just rotates over and over and over again how do you over and over and over again how do you over and over and over again how do you find the win and how do you find the joy find the win and how do you find the joy find the win and how do you find the joy and what you do I'm gonna use that see and what you do I'm gonna use that see and what you do I'm gonna use that see thank you for that using that next next

thank you for that using that next next thank you for that using that next next com team meeting not com team meeting not com team meeting not giving you know I think about any Jason giving you know I think about any Jason giving you know I think about any Jason you play you played football and I've you play you played football and I've you play you played football and I've played a little bit of sports Brian I played a little bit of sports Brian I played a little bit of sports Brian I don't know if you're a sporty guy or not don't know if you're a sporty guy or not don't know if you're a sporty guy or not but you know there's there's the but you know there's there's the but you know there's there's the fundamentals of every sport and you know fundamentals of every sport and you know fundamentals of every sport and you know being a football player you've got to being a football player you've got to being a football player you've got to block you got to tackle you got to do block you got to tackle you got to do block you got to tackle you got to do the basic things and that doesn't really the basic things and that doesn't really the basic things and that doesn't really matter how well you do those things if matter how well you do those things if matter how well you do those things if the team doesn't accomplish the team the team doesn't accomplish the team the team doesn't accomplish the team goal which is to win the game it's goal which is to win the game it's goal which is to win the game it's always a little disappointing uh very always a little disappointing uh very always a little disappointing uh very few athletes play the game for few athletes play the game for few athletes play the game for individual ACC AES and I I I bring this individual ACC AES and I I I bring this individual ACC AES and I I I bring this up Brian because one of the things you up Brian because one of the things you up Brian because one of the things you clearly emphasized in your culture is clearly emphasized in your culture is clearly emphasized in your culture is having a team of people who don't live having a team of people who don't live having a team of people who don't live with ego that don't do their work with ego that don't do their work with ego that don't do their work because of ego that they're that they're because of ego that they're that they're because of ego that they're that they're there to serve the church as a whole and there to serve the church as a whole and there to serve the church as a whole and that really it it just it sounds like it that really it it just it sounds like it that really it it just it sounds like it sounds like a topdown cultural uh sounds like a topdown cultural uh sounds like a topdown cultural uh component a value in your organization component a value in your organization component a value in your organization that that really that really resonates that that really that really resonates that that really that really resonates with me I I appreciate you sharing 100% with me I I appreciate you sharing 100% with me I I appreciate you sharing 100% yeah 100% share a little bit with us yeah 100% share a little bit with us yeah 100% share a little bit with us about just sort of uh what a week in the about just sort of uh what a week in the about just sort of uh what a week in the life of you and your team actually looks life of you and your team actually looks life of you and your team actually looks like what are the major pieces that you like what are the major pieces that you like what are the major pieces that you do have to accomplish each week and do have to accomplish each week and do have to accomplish each week and maybe what are some of the systems and maybe what are some of the systems and maybe what are some of the systems and processes that you have in place that processes that you have in place that processes that you have in place that actually enable you to get maybe those actually enable you to get maybe those actually enable you to get maybe those micro winds to make sure that there are micro winds to make sure that there are micro winds to make sure that there are no no no typos yeah absolutely so you know typos yeah absolutely so you know typos yeah absolutely so you know Sunday's always coming in this world and Sunday's always coming in this world and Sunday's always coming in this world and uh and then there's the big Sundays uh and then there's the big Sundays uh and then there's the big Sundays Easter Christmas uh VBS all the events

Easter Christmas uh VBS all the events Easter Christmas uh VBS all the events surrounding that uh that that make up surrounding that uh that that make up surrounding that uh that that make up the church calendar year and it's pretty the church calendar year and it's pretty the church calendar year and it's pretty typical across for all of us and all the typical across for all of us and all the typical across for all of us and all the church World um you know we we try to so church World um you know we we try to so church World um you know we we try to so what so the way our structure is is we what so the way our structure is is we what so the way our structure is is we have a leadership team of about 12 14 have a leadership team of about 12 14 have a leadership team of about 12 14 guys and I have the privilege of sitting guys and I have the privilege of sitting guys and I have the privilege of sitting on that team and so that's our Monday on that team and so that's our Monday on that team and so that's our Monday meeting so we come right out of Sunday meeting so we come right out of Sunday meeting so we come right out of Sunday and we go into that meeting Monday and we go into that meeting Monday and we go into that meeting Monday afternoon and that's where campus afternoon and that's where campus afternoon and that's where campus pastors myself our financial guy senior pastors myself our financial guy senior pastors myself our financial guy senior pastor we all sit in that meeting we go pastor we all sit in that meeting we go pastor we all sit in that meeting we go around we have an agenda we talk about around we have an agenda we talk about around we have an agenda we talk about what we need to talk about for the week what we need to talk about for the week what we need to talk about for the week to come uh talk about what we need to to come uh talk about what we need to to come uh talk about what we need to for big events uh that we have on the for big events uh that we have on the for big events uh that we have on the plate you know that kind of stuff we plate you know that kind of stuff we plate you know that kind of stuff we pray together we spend a lot of time pray together we spend a lot of time pray together we spend a lot of time praying together and uh out of that praying together and uh out of that praying together and uh out of that meeting then I turn around and go into meeting then I turn around and go into meeting then I turn around and go into our communication team meeting and we we our communication team meeting and we we our communication team meeting and we we hash out what's coming up so all learn hash out what's coming up so all learn hash out what's coming up so all learn learn a lot of things out of that learn a lot of things out of that learn a lot of things out of that meeting and I go straight into it with meeting and I go straight into it with meeting and I go straight into it with my you know inks barely dry on the notes my you know inks barely dry on the notes my you know inks barely dry on the notes and I say hey these things are coming up and I say hey these things are coming up and I say hey these things are coming up these are off weren't on our radar now these are off weren't on our radar now these are off weren't on our radar now they got to be on our radar uh so we they got to be on our radar uh so we they got to be on our radar uh so we spend the first two or three days really spend the first two or three days really spend the first two or three days really trying to hit the next Sunday uh in the trying to hit the next Sunday uh in the trying to hit the next Sunday uh in the middle of that obviously there's a middle of that obviously there's a middle of that obviously there's a student event or there's a college night student event or there's a college night student event or there's a college night event or there's a you know a social event or there's a you know a social event or there's a you know a social media post that has to happen and most media post that has to happen and most media post that has to happen and most where we are now I don't have to be in where we are now I don't have to be in where we are now I don't have to be in the weeds of that as much those guys the weeds of that as much those guys the weeds of that as much those guys kind of drive that um so John drives a

kind of drive that um so John drives a kind of drive that um so John drives a lot of that stuff already we've been lot of that stuff already we've been lot of that stuff already we've been together so long and and we don't hash together so long and and we don't hash together so long and and we don't hash out all the little out all the little out all the little minutia things but uh yeah I would say minutia things but uh yeah I would say minutia things but uh yeah I would say that Weekly that's that's kind of the that Weekly that's that's kind of the that Weekly that's that's kind of the Rhythm and then by Wednesday afternoon Rhythm and then by Wednesday afternoon Rhythm and then by Wednesday afternoon if we're not pretty well wrapped up for if we're not pretty well wrapped up for if we're not pretty well wrapped up for Sunday then then something is wrong uh Sunday then then something is wrong uh Sunday then then something is wrong uh as far as you know the crossing the te's as far as you know the crossing the te's as far as you know the crossing the te's and dotting the eyes we have a a process and dotting the eyes we have a a process and dotting the eyes we have a a process in place that everything that goes out in place that everything that goes out in place that everything that goes out goes through three levels of proofing um goes through three levels of proofing um goes through three levels of proofing um there is nothing that I hate more than there is nothing that I hate more than there is nothing that I hate more than misspelled bad grammar and and I am the misspelled bad grammar and and I am the misspelled bad grammar and and I am the worst one too I can't do it like so when worst one too I can't do it like so when worst one too I can't do it like so when the team will send me something to the team will send me something to the team will send me something to approve I will say in quotes it looks approve I will say in quotes it looks approve I will say in quotes it looks good that means I did not read it and good that means I did not read it and good that means I did not read it and its entirety and do not say that this is its entirety and do not say that this is its entirety and do not say that this is a sign off this is not a sign off send a sign off this is not a sign off send a sign off this is not a sign off send it through proofing make sure all the it through proofing make sure all the it through proofing make sure all the things are right but as far as the things are right but as far as the things are right but as far as the layout it looks good um but there's layout it looks good um but there's layout it looks good um but there's we've identified uh about three ladies we've identified uh about three ladies we've identified uh about three ladies in our church that that God has gifted in our church that that God has gifted in our church that that God has gifted them with the gift of proofing and them with the gift of proofing and them with the gift of proofing and they're not necessarily on our team uh they're not necessarily on our team uh they're not necessarily on our team uh but they're part of the staff and they but they're part of the staff and they but they're part of the staff and they they work well in that environment and they work well in that environment and they work well in that environment and they see everything from sermon slides they see everything from sermon slides they see everything from sermon slides to stuff that goes out on social media to stuff that goes out on social media to stuff that goes out on social media um we don't do a bulletin in the um we don't do a bulletin in the um we don't do a bulletin in the traditional sense but we have it on our traditional sense but we have it on our traditional sense but we have it on our app we have a we still call it the app we have a we still call it the app we have a we still call it the bulletin uh digital bulletin has to go bulletin uh digital bulletin has to go bulletin uh digital bulletin has to go through all the proofing mechanisms um through all the proofing mechanisms um through all the proofing mechanisms um and that's across the board so they all and that's across the board so they all and that's across the board so they all have to see that they reading constantly have to see that they reading constantly have to see that they reading constantly and I'm reading as little as possible on and I'm reading as little as possible on and I'm reading as little as possible on that

that that stuff I can read it but I'm not going to stuff I can read it but I'm not going to stuff I can read it but I'm not going to tell you if that period or that tell you if that period or that tell you if that period or that com how far ahead do you guys try to get com how far ahead do you guys try to get com how far ahead do you guys try to get with projects and with projects and with projects and stuff so Nick the senior pastor Nick stuff so Nick the senior pastor Nick stuff so Nick the senior pastor Nick Floyd he is out probably six to eight Floyd he is out probably six to eight Floyd he is out probably six to eight weeks on sermons which is awesome um so weeks on sermons which is awesome um so weeks on sermons which is awesome um so and he can be months at a time out he he and he can be months at a time out he he and he can be months at a time out he he and and the teaching staff they will and and the teaching staff they will and and the teaching staff they will come up with a sermon series a year in come up with a sermon series a year in come up with a sermon series a year in advance so we'll know the direction for advance so we'll know the direction for advance so we'll know the direction for like graphics and stuff like that we can like graphics and stuff like that we can like graphics and stuff like that we can start working on that um it just varies start working on that um it just varies start working on that um it just varies that's a that's a tough question there a that's a that's a tough question there a that's a that's a tough question there a whole lot of comms directors right now whole lot of comms directors right now whole lot of comms directors right now that are crying they're crying because that are crying they're crying because that are crying they're crying because if they can get their Pastor to work if they can get their Pastor to work if they can get their Pastor to work eight days out then oh I know I know I eight days out then oh I know I know I eight days out then oh I know I know I know yeah it's it's just a mixed bag it know yeah it's it's just a mixed bag it know yeah it's it's just a mixed bag it really is and so you know what I've had really is and so you know what I've had really is and so you know what I've had to do is just learn who Works ahead and to do is just learn who Works ahead and to do is just learn who Works ahead and who doesn't work ahead and we try to who doesn't work ahead and we try to who doesn't work ahead and we try to build margin within that build margin within that build margin within that framework um so we own uh Church framework um so we own uh Church framework um so we own uh Church Communications Group as well as Communications Group as well as Communications Group as well as missional marketing and so we run that missional marketing and so we run that missional marketing and so we run that one as well and that's that's comprised one as well and that's that's comprised one as well and that's that's comprised of a lot of lot of people we've got a of a lot of lot of people we've got a of a lot of lot of people we've got a Facebook group of about Facebook group of about Facebook group of about 34,000 and what's interesting that we've 34,000 and what's interesting that we've 34,000 and what's interesting that we've learned over the over the years is that learned over the over the years is that learned over the over the years is that the turnover in the comms Department the turnover in the comms Department the turnover in the comms Department tends to be kind of high like they're tends to be kind of high like they're tends to be kind of high like they're they'll stick around for two or three they'll stick around for two or three they'll stick around for two or three years and then they you know they chase years and then they you know they chase years and then they you know they chase more money and that's okay there's more money and that's okay there's more money and that's okay there's nothing wrong with that they're you know nothing wrong with that they're you know nothing wrong with that they're you know people are trying to climb the ladder if

people are trying to climb the ladder if people are trying to climb the ladder if you will so what kind of advice somebody you will so what kind of advice somebody you will so what kind of advice somebody who's been in in your seat for 12 years who's been in in your seat for 12 years who's been in in your seat for 12 years what kind of advice or wisdom would you what kind of advice or wisdom would you what kind of advice or wisdom would you speak to a to a comm's a fairly new speak to a to a comm's a fairly new speak to a to a comm's a fairly new comm's director who's probably sat in comm's director who's probably sat in comm's director who's probably sat in the seat now for maybe even just a few the seat now for maybe even just a few the seat now for maybe even just a few months what kind of you know what what months what kind of you know what what months what kind of you know what what what should they be preparing themselves what should they be preparing themselves what should they be preparing themselves for and howy you to help for and howy you to help for and howy you to help them yeah that's a good them yeah that's a good them yeah that's a good question I I think that one of the question I I think that one of the question I I think that one of the big pieces that a lot of people Miss is big pieces that a lot of people Miss is big pieces that a lot of people Miss is you have to get to know the you have to get to know the you have to get to know the leadership whoever is above you you need leadership whoever is above you you need leadership whoever is above you you need to be lock step with that and I will say to be lock step with that and I will say to be lock step with that and I will say from just five years ago's experience from just five years ago's experience from just five years ago's experience like I said with our former Pastor I like I said with our former Pastor I like I said with our former Pastor I could think for him and even though I could think for him and even though I could think for him and even though I grew up with his son it was a grew up with his son it was a grew up with his son it was a very difficult transition not because of very difficult transition not because of very difficult transition not because of him but because I tried to take that him but because I tried to take that him but because I tried to take that mentality into this relationship and it mentality into this relationship and it mentality into this relationship and it did not necessarily translate so we had did not necessarily translate so we had did not necessarily translate so we had to learn each other and I would say that to learn each other and I would say that to learn each other and I would say that you have to be a student of the culture you have to be a student of the culture you have to be a student of the culture that you're in and that is probably I that you're in and that is probably I that you're in and that is probably I when I hire people I say you have to when I hire people I say you have to when I hire people I say you have to have a baseline ability to do what I'm have a baseline ability to do what I'm have a baseline ability to do what I'm asking you to do you have to be an asking you to do you have to be an asking you to do you have to be an incredible student of culture to work at incredible student of culture to work at incredible student of culture to work at Cross church and I think that translates Cross church and I think that translates Cross church and I think that translates about anywhere if you're not going to be about anywhere if you're not going to be about anywhere if you're not going to be a student the culture of where you're at a student the culture of where you're at a student the culture of where you're at you're probably not going to make it you're probably not going to make it you're probably not going to make it because you're going to be pushing your because you're going to be pushing your because you're going to be pushing your own ideals and your own expectations on

own ideals and your own expectations on own ideals and your own expectations on something that's probably not going to something that's probably not going to something that's probably not going to change and I've watched a lot of people change and I've watched a lot of people change and I've watched a lot of people come in and people on my team who have come in and people on my team who have come in and people on my team who have wanted to be a culture changer and they wanted to be a culture changer and they wanted to be a culture changer and they they they they're doing it for the wrong they they they're doing it for the wrong they they they're doing it for the wrong reasons they're doing it uh out of reasons they're doing it uh out of reasons they're doing it uh out of selfish ambition and they fail um and selfish ambition and they fail um and selfish ambition and they fail um and they leave they leave they leave frustrated um because they weren't frustrated um because they weren't frustrated um because they weren't willing to give uh being a student of willing to give uh being a student of willing to give uh being a student of the culture and opportunity so student the culture and opportunity so student the culture and opportunity so student of the culture student of your of the culture student of your of the culture student of your leadership understanding what they want leadership understanding what they want leadership understanding what they want being being a drinking it all in early being being a drinking it all in early being being a drinking it all in early on gives you a lot more Runway so if you on gives you a lot more Runway so if you on gives you a lot more Runway so if you say okay that's how he thinks that's how say okay that's how he thinks that's how say okay that's how he thinks that's how she thinks that's what he wants that's she thinks that's what he wants that's she thinks that's what he wants that's what he expects um and it doesn't and what he expects um and it doesn't and what he expects um and it doesn't and it's a it's work because it doesn't just it's a it's work because it doesn't just it's a it's work because it doesn't just fit one size does not fit all so how our fit one size does not fit all so how our fit one size does not fit all so how our executive Pastor thinks and how our executive Pastor thinks and how our executive Pastor thinks and how our senior pastor thinks they go to together senior pastor thinks they go to together senior pastor thinks they go to together a lot but when they don't I can't I've a lot but when they don't I can't I've a lot but when they don't I can't I've got to learn that so that when I see got to learn that so that when I see got to learn that so that when I see these different places where they're these different places where they're these different places where they're going to differ I can go okay Ryan going to differ I can go okay Ryan going to differ I can go okay Ryan thinks that way and Nick thinks that way thinks that way and Nick thinks that way thinks that way and Nick thinks that way and this uh preschool lady thinks this and this uh preschool lady thinks this and this uh preschool lady thinks this way and and so that that understanding way and and so that that understanding way and and so that that understanding of how people operate will and I'm not of how people operate will and I'm not of how people operate will and I'm not talking like we do we we spend a lot of talking like we do we we spend a lot of talking like we do we we spend a lot of time with personality tests and what M time with personality tests and what M time with personality tests and what M what the makeup is and I think those are what the makeup is and I think those are what the makeup is and I think those are very important I think they can help you very important I think they can help you very important I think they can help you on the initial but you got to really on the initial but you got to really on the initial but you got to really deep dive relationally so I think that's deep dive relationally so I think that's deep dive relationally so I think that's my my advice I think building my my advice I think building my my advice I think building relationships with people this mentality

relationships with people this mentality relationships with people this mentality or this departmental part this or this departmental part this or this departmental part this Communications Department is not Communications Department is not Communications Department is not necessarily built on relationships it's necessarily built on relationships it's necessarily built on relationships it's like what can I do for you what can what like what can I do for you what can what like what can I do for you what can what do you need me to do um I'm just a cog do you need me to do um I'm just a cog do you need me to do um I'm just a cog in the wheel and so I really push our in the wheel and so I really push our in the wheel and so I really push our team to build relationships with people team to build relationships with people team to build relationships with people because a relationship will because a relationship will because a relationship will will build an umbrella of Grace past we will build an umbrella of Grace past we will build an umbrella of Grace past we didn't make the deadline you know when didn't make the deadline you know when didn't make the deadline you know when you when you have a relationship with you when you have a relationship with you when you have a relationship with somebody you can wait through a lot of somebody you can wait through a lot of somebody you can wait through a lot of water that's that's worth this waiting water that's that's worth this waiting water that's that's worth this waiting goal right there goal right there goal right there people is be a student of the culture people is be a student of the culture people is be a student of the culture and you might have the greatest ideas and you might have the greatest ideas and you might have the greatest ideas but like you said if you're if if it but like you said if you're if if it but like you said if you're if if it goes against the culture and Leadership goes against the culture and Leadership goes against the culture and Leadership you are not going to last well you're you are not going to last well you're you are not going to last well you're either GNA burn out or get fired I mean either GNA burn out or get fired I mean either GNA burn out or get fired I mean because it's and I have seen that time because it's and I have seen that time because it's and I have seen that time and time and time again and I I I it and time and time again and I I I it and time and time again and I I I it blows my mind so well well very well blows my mind so well well very well blows my mind so well well very well said yeah typ typically when you're when said yeah typ typically when you're when said yeah typ typically when you're when you're joining the staff of not just a you're joining the staff of not just a you're joining the staff of not just a church of any organization you're church of any organization you're church of any organization you're agreeing Covenant to become a part of agreeing Covenant to become a part of agreeing Covenant to become a part of that community and a part of that that community and a part of that that community and a part of that culture and I think that's especially culture and I think that's especially culture and I think that's especially with younger staff members younger with younger staff members younger with younger staff members younger leaders people who are earlier in their leaders people who are earlier in their leaders people who are earlier in their career they don't necessarily always career they don't necessarily always career they don't necessarily always recognize that it's not just a job that recognize that it's not just a job that recognize that it's not just a job that you've been hired to do but it's a you've been hired to do but it's a you've been hired to do but it's a community that you're being asked to fit community that you're being asked to fit community that you're being asked to fit into and uh you're i i i man I had into and uh you're i i i man I had into and uh you're i i i man I had little flashbacks you know when you were little flashbacks you know when you were little flashbacks you know when you were talking about people who've come in and talking about people who've come in and talking about people who've come in and are trying to change the way things are

are trying to change the way things are are trying to change the way things are because they have an ideal about the way because they have an ideal about the way because they have an ideal about the way that it should be and maybe in their that it should be and maybe in their that it should be and maybe in their interview process or in their job search interview process or in their job search interview process or in their job search they weren't as clear on the fact that they weren't as clear on the fact that they weren't as clear on the fact that they were walking into something that they were walking into something that they were walking into something that was already established and you've got a was already established and you've got a was already established and you've got a 150 year old church that has a culture 150 year old church that has a culture 150 year old church that has a culture established and a 23-year-old college established and a 23-year-old college established and a 23-year-old college graduate is not likely to make much of a graduate is not likely to make much of a graduate is not likely to make much of a much of a difference in terms of much of a difference in terms of much of a difference in terms of changing that if you want to if you here changing that if you want to if you here changing that if you want to if you here here's my advice and Jason knows that I here's my advice and Jason knows that I here's my advice and Jason knows that I am a huge advocate of church planting if am a huge advocate of church planting if am a huge advocate of church planting if you want to have a big part in the say you want to have a big part in the say you want to have a big part in the say of the way a church develops its culture of the way a church develops its culture of the way a church develops its culture go join a church plant uh there's not go join a church plant uh there's not go join a church plant uh there's not much pay there's or maybe there's none much pay there's or maybe there's none much pay there's or maybe there's none you may be a volunteer communications you may be a volunteer communications you may be a volunteer communications director in a church plant but if you director in a church plant but if you director in a church plant but if you want to be a church communications want to be a church communications want to be a church communications director and you want to actually be director and you want to actually be director and you want to actually be able to contribute to creating the able to contribute to creating the able to contribute to creating the culture that's where you do that you're culture that's where you do that you're culture that's where you do that you're not going to be able to do that in 150 not going to be able to do that in 150 not going to be able to do that in 150 year old church yeah yeah well and I year old church yeah yeah well and I year old church yeah yeah well and I think I think that longevity creates think I think that longevity creates think I think that longevity creates influence and influence and influence and so 12 years in I I turn around and and so 12 years in I I turn around and and so 12 years in I I turn around and and really kind of sometimes awe that I have really kind of sometimes awe that I have really kind of sometimes awe that I have some influence in things that happen and some influence in things that happen and some influence in things that happen and it's very humbling but it didn't come it's very humbling but it didn't come it's very humbling but it didn't come overnight and it shouldn't have come overnight and it shouldn't have come overnight and it shouldn't have come overnight uh and our society is all overnight uh and our society is all overnight uh and our society is all about me right now and and unfortunately about me right now and and unfortunately about me right now and and unfortunately and and it probably bleeds into church a and and it probably bleeds into church a and and it probably bleeds into church a lot and if you can say it's not about me lot and if you can say it's not about me lot and if you can say it's not about me uh and get that out of the way you have

uh and get that out of the way you have uh and get that out of the way you have a greater opportunity to last and and a greater opportunity to last and and a greater opportunity to last and and find find a voice yeah really well said find find a voice yeah really well said find find a voice yeah really well said all right well let's let's let's land all right well let's let's let's land all right well let's let's let's land This Plane because uh we've been asking This Plane because uh we've been asking This Plane because uh we've been asking tough questions and you know we gota we tough questions and you know we gota we tough questions and you know we gota we got to wrap it up uh but just where do got to wrap it up uh but just where do got to wrap it up uh but just where do you get your inspiration like who are you get your inspiration like who are you get your inspiration like who are you following you following you following podcasts or books or things like that podcasts or books or things like that podcasts or books or things like that yeah yeah yeah that's we I look at a lot of Grell stuff that's we I look at a lot of Grell stuff that's we I look at a lot of Grell stuff um we we look at a lot of Church of the um we we look at a lot of Church of the um we we look at a lot of Church of the Highlands um those guys are doing a lot Highlands um those guys are doing a lot Highlands um those guys are doing a lot of things doing a lot of things well of things doing a lot of things well of things doing a lot of things well Robbie gallity uh his church they doing Robbie gallity uh his church they doing Robbie gallity uh his church they doing great things and so you great things and so you great things and so you know we try to just stay on top of what know we try to just stay on top of what know we try to just stay on top of what churches that are growing are churches that are growing are churches that are growing are doing um and and especially esally in doing um and and especially esally in doing um and and especially esally in the communication world yeah I I don't the communication world yeah I I don't the communication world yeah I I don't know that I could give you like a a a know that I could give you like a a a know that I could give you like a a a set of like you gotta listen to this set of like you gotta listen to this set of like you gotta listen to this podcast you got to read these books but podcast you got to read these books but podcast you got to read these books but um I also rely a lot on my team like um I also rely a lot on my team like um I also rely a lot on my team like they love to dive into that hey look they love to dive into that hey look they love to dive into that hey look what this church is doing look what you what this church is doing look what you what this church is doing look what you know even secular production we can know even secular production we can know even secular production we can learn a lot from that how do we take learn a lot from that how do we take learn a lot from that how do we take that and use it to influence uh for the that and use it to influence uh for the that and use it to influence uh for the kingdom um so I I don't know just just a kingdom um so I I don't know just just a kingdom um so I I don't know just just a lot of different places just trying to lot of different places just trying to lot of different places just trying to keep our eyes peeled all the time going keep our eyes peeled all the time going keep our eyes peeled all the time going what if we could do this but I've I'm what if we could do this but I've I'm what if we could do this but I've I'm probably not the best at all of that probably not the best at all of that probably not the best at all of that like I I do read quite a bit but I don't like I I do read quite a bit but I don't like I I do read quite a bit but I don't like dive into communication 101 books

like dive into communication 101 books like dive into communication 101 books um so you know there's that's just not um so you know there's that's just not um so you know there's that's just not how I'm built again I'm not a how I'm built again I'm not a how I'm built again I'm not a communication director by birth I just communication director by birth I just communication director by birth I just fell into it and and and realized real fell into it and and and realized real fell into it and and and realized real quick that if I didn't have the right quick that if I didn't have the right quick that if I didn't have the right people around I wasn't going to make it people around I wasn't going to make it people around I wasn't going to make it and so guys like John Phillips who is and so guys like John Phillips who is and so guys like John Phillips who is constantly bringing me stuff going what constantly bringing me stuff going what constantly bringing me stuff going what should we try this I saw that and I'm should we try this I saw that and I'm should we try this I saw that and I'm like yeah let's try it what I try the like yeah let's try it what I try the like yeah let's try it what I try the boundary that I build around myself in boundary that I build around myself in boundary that I build around myself in all that is that cultural conversation all that is that cultural conversation all that is that cultural conversation how does what other people are doing fit how does what other people are doing fit how does what other people are doing fit into the culture of Cross church and not into the culture of Cross church and not into the culture of Cross church and not losing the culture in an attempt to be losing the culture in an attempt to be losing the culture in an attempt to be somebody we're not and so when we're somebody we're not and so when we're somebody we're not and so when we're doing social media when we're um you doing social media when we're um you doing social media when we're um you know any making videos we there's all know any making videos we there's all know any making videos we there's all these churches doing things differently these churches doing things differently these churches doing things differently maybe not better maybe better um just maybe not better maybe better um just maybe not better maybe better um just different and there sometimes there's different and there sometimes there's different and there sometimes there's not a right or wrong there's an opinion not a right or wrong there's an opinion not a right or wrong there's an opinion and there is a reality that our church and there is a reality that our church and there is a reality that our church sits in Northwest Arkansas in three sits in Northwest Arkansas in three sits in Northwest Arkansas in three locations and we have to meet people locations and we have to meet people locations and we have to meet people where they are and we don't want to be where they are and we don't want to be where they are and we don't want to be give a perception that we're something give a perception that we're something give a perception that we're something we're not so we do that a lot that's one we're not so we do that a lot that's one we're not so we do that a lot that's one of our rules on social media do not you of our rules on social media do not you of our rules on social media do not you know because anything can be know because anything can be know because anything can be photoshopped and now ai is making that photoshopped and now ai is making that photoshopped and now ai is making that whole world a mess and so you know I whole world a mess and so you know I whole world a mess and so you know I want people to when they when they and want people to when they when they and want people to when they when they and we have it a lot a lot of churches have we have it a lot a lot of churches have we have it a lot a lot of churches have this hey I've watched you online this hey I've watched you online this hey I've watched you online especially with covid and where it was especially with covid and where it was especially with covid and where it was at people are watching online and

at people are watching online and at people are watching online and they'll show up and they'll be like I've they'll show up and they'll be like I've they'll show up and they'll be like I've been watching online for two years and I been watching online for two years and I been watching online for two years and I finally came to the church that if we're finally came to the church that if we're finally came to the church that if we're talking about wins that's one of my talking about wins that's one of my talking about wins that's one of my biggest wins is when they show up to the biggest wins is when they show up to the biggest wins is when they show up to the to the the physical front door and they to the the physical front door and they to the the physical front door and they don't see or feel anything different don't see or feel anything different don't see or feel anything different than they saw and felt online as far as than they saw and felt online as far as than they saw and felt online as far as a perception a Persona then I think a perception a Persona then I think a perception a Persona then I think that's a huge win um I'm I'm leaning a that's a huge win um I'm I'm leaning a that's a huge win um I'm I'm leaning a lot on our team to bring those things to lot on our team to bring those things to lot on our team to bring those things to me but again I I love Grell stuff um uh me but again I I love Grell stuff um uh me but again I I love Grell stuff um uh Church of the Highland stuff is Church of the Highland stuff is Church of the Highland stuff is phenomenal they're doing big things and phenomenal they're doing big things and phenomenal they're doing big things and really called Long Hollow is that what really called Long Hollow is that what really called Long Hollow is that what it Long it Long it Long Hollow yeah yeah and they're all you Hollow yeah yeah and they're all you Hollow yeah yeah and they're all you know they're all I would say those guys know they're all I would say those guys know they're all I would say those guys are doing the the best that they do at are doing the the best that they do at are doing the the best that they do at anything that they do within the anything that they do within the anything that they do within the understanding of this is who we understanding of this is who we understanding of this is who we are and uh you know Passion City those are and uh you know Passion City those are and uh you know Passion City those guys I mean they're they're they're guys I mean they're they're they're guys I mean they're they're they're they're breaking the walls down on what they're breaking the walls down on what they're breaking the walls down on what you can do in church production wise you can do in church production wise you can do in church production wise social media wise they're setting the social media wise they're setting the social media wise they're setting the standard on some of that stuff and so we standard on some of that stuff and so we standard on some of that stuff and so we try to be imitators but not you know in try to be imitators but not you know in try to be imitators but not you know in a way that says oh we're trying to be a way that says oh we're trying to be a way that says oh we're trying to be this uh we our Cross Church we we we this uh we our Cross Church we we we this uh we our Cross Church we we we feel like we know who we are pretty well feel like we know who we are pretty well feel like we know who we are pretty well and uh we just glean little bits and and uh we just glean little bits and and uh we just glean little bits and pieces and try to do the best we can pieces and try to do the best we can pieces and try to do the best we can yeah well Brian thanks so much uh for yeah well Brian thanks so much uh for yeah well Brian thanks so much uh for hanging out with Jason and me today um

hanging out with Jason and me today um hanging out with Jason and me today um you are at Cross Church in Northwest you are at Cross Church in Northwest you are at Cross Church in Northwest Arkansas uh if anybody's passing through Arkansas uh if anybody's passing through Arkansas uh if anybody's passing through Northwest Arkansas they can come and Northwest Arkansas they can come and Northwest Arkansas they can come and knock on your door and say hi but if knock on your door and say hi but if knock on your door and say hi but if they're not passing through nor northw they're not passing through nor northw they're not passing through nor northw Northwest Arkansas maybe have some Northwest Arkansas maybe have some Northwest Arkansas maybe have some questions or would like to connect with questions or would like to connect with questions or would like to connect with you online what's the best way for them you online what's the best way for them you online what's the best way for them to do that yeah just go to to do that yeah just go to to do that yeah just go to crosschurch.com go to our staff page and crosschurch.com go to our staff page and crosschurch.com go to our staff page and I'm on the staff page that's how I found I'm on the staff page that's how I found I'm on the staff page that's how I found you works pretty well great yeah did it you works pretty well great yeah did it you works pretty well great yeah did it work all right it worked just fine yeah work all right it worked just fine yeah work all right it worked just fine yeah it was it was great you got back to me it was it was great you got back to me it was it was great you got back to me and here you are on the show um thanks and here you are on the show um thanks and here you are on the show um thanks again we really appreciate you hanging again we really appreciate you hanging again we really appreciate you hanging out with us those of you who have out with us those of you who have out with us those of you who have listened all the way to the end here we listened all the way to the end here we listened all the way to the end here we thank you very much for sticking with us thank you very much for sticking with us thank you very much for sticking with us uh just a reminder that if you haven't uh just a reminder that if you haven't uh just a reminder that if you haven't subscribed wherever you listen to your subscribed wherever you listen to your subscribed wherever you listen to your favorite podcast make sure you do that favorite podcast make sure you do that favorite podcast make sure you do that uh leave us a rating leave give us a uh leave us a rating leave give us a uh leave us a rating leave give us a review that helps other people find the review that helps other people find the review that helps other people find the podcast Jason and I are going to be podcast Jason and I are going to be podcast Jason and I are going to be recording a burning questions episode recording a burning questions episode recording a burning questions episode here in the next couple of weeks so if here in the next couple of weeks so if here in the next couple of weeks so if you haven't ever submitted one of your you haven't ever submitted one of your you haven't ever submitted one of your burning questions now would be the time burning questions now would be the time burning questions now would be the time to do that you can email that to me at to do that you can email that to me at to do that you can email that to me at info@ missional marketing.com just put info@ missional marketing.com just put info@ missional marketing.com just put in the subject line you got a burning in the subject line you got a burning in the subject line you got a burning question or a Communications question or question or a Communications question or question or a Communications question or a podcast question and we'll try to work a podcast question and we'll try to work a podcast question and we'll try to work that question into one of our next that question into one of our next that question into one of our next burning questions episodes Jason thanks burning questions episodes Jason thanks burning questions episodes Jason thanks for hanging out with us Brian ad you