Help for Church Communications Teams | Katie Allred

[Music] [Music] i remember when i was writing it i was i remember when i was writing it i was i remember when i was writing it i was like i really want people to be like i really want people to be like i really want people to be proactive and not reactive when it comes proactive and not reactive when it comes proactive and not reactive when it comes to the crisis to the crisis to the crisis so like how do you think through all so like how do you think through all so like how do you think through all these things that you should think these things that you should think these things that you should think through before a crisis that happens you through before a crisis that happens you through before a crisis that happens you know know know yeah so many churches don't do that and yeah so many churches don't do that and yeah so many churches don't do that and then they're hit with a crisis and then they're hit with a crisis and then they're hit with a crisis and they're running around like with like a they're running around like with like a they're running around like with like a chicken with their head cut off chicken with their head cut off chicken with their head cut off and and and it's better if you can think through all it's better if you can think through all it's better if you can think through all the bad things that could happen now so the bad things that could happen now so the bad things that could happen now so that you have a plan of like a flow that you have a plan of like a flow that you have a plan of like a flow chart essentially of okay this bad thing chart essentially of okay this bad thing chart essentially of okay this bad thing happened what did we do now right happened what did we do now right happened what did we do now right welcome to season three episode one of welcome to season three episode one of welcome to season three episode one of the missional marketing podcast my name the missional marketing podcast my name the missional marketing podcast my name is bart blair i'm the co-host of the is bart blair i'm the co-host of the is bart blair i'm the co-host of the show and i want to thank you so much for show and i want to thank you so much for show and i want to thank you so much for tuning in uh whether you're a new tuning in uh whether you're a new tuning in uh whether you're a new listener or you've been tuning into the listener or you've been tuning into the listener or you've been tuning into the show since the spring of 2020 when we show since the spring of 2020 when we show since the spring of 2020 when we first launched this podcast uh we want first launched this podcast uh we want first launched this podcast uh we want to remind you that is our goal to help to remind you that is our goal to help to remind you that is our goal to help your church grow by leveraging digital your church grow by leveraging digital your church grow by leveraging digital marketing and effective communications marketing and effective communications marketing and effective communications uh we want to help your church grow and uh we want to help your church grow and uh we want to help your church grow and expand and reach more people by expand and reach more people by expand and reach more people by expanding your digital footprint in your expanding your digital footprint in your expanding your digital footprint in your community and we've got a great guest community and we've got a great guest community and we've got a great guest lined up for you today in fact if you lined up for you today in fact if you lined up for you today in fact if you are a friend of the show you probably are a friend of the show you probably are a friend of the show you probably recognize this friend of our show miss recognize this friend of our show miss recognize this friend of our show miss katie allred who is the co-founder of katie allred who is the co-founder of katie allred who is the co-founder of the church communications group and now the church communications group and now the church communications group and now a brand new author and we're going to a brand new author and we're going to a brand new author and we're going to talk about katie's new book in today's talk about katie's new book in today's talk about katie's new book in today's episode if you haven't subscribed episode if you haven't subscribed episode if you haven't subscribed wherever it is that you consume this wherever it is that you consume this wherever it is that you consume this content on our youtube channel or on content on our youtube channel or on content on our youtube channel or on your favorite podcasting app your favorite podcasting app your favorite podcasting app we want to encourage you to do that here we want to encourage you to do that here we want to encourage you to do that here as we kick off season three we've got as we kick off season three we've got as we kick off season three we've got some phenomenal guests lined up some some phenomenal guests lined up some some phenomenal guests lined up some episodes already in the can that we episodes already in the can that we episodes already in the can that we can't wait to share with you and if you

can't wait to share with you and if you can't wait to share with you and if you haven't left us a rating or review we'd haven't left us a rating or review we'd haven't left us a rating or review we'd love for you to do that that will help love for you to do that that will help love for you to do that that will help more people find the podcast more people find the podcast more people find the podcast so again thanks for tuning in to the so again thanks for tuning in to the so again thanks for tuning in to the show today season three episode one and show today season three episode one and show today season three episode one and i'll introduce to you uh my co-podcast i'll introduce to you uh my co-podcast i'll introduce to you uh my co-podcast host my co-host that's the word that i host my co-host that's the word that i host my co-host that's the word that i was looking for my podcasting co-host was looking for my podcasting co-host was looking for my podcasting co-host and the ceo of missional marketing jason and the ceo of missional marketing jason and the ceo of missional marketing jason hamrock and here's our interview with hamrock and here's our interview with hamrock and here's our interview with katie allred katie allred katie allred well katie already welcome back to the well katie already welcome back to the well katie already welcome back to the show so glad to have you here how you show so glad to have you here how you show so glad to have you here how you doing doing doing i'm doing well how are you i'm doing well how are you i'm doing well how are you i'm fantastic we are excited because i'm fantastic we are excited because i'm fantastic we are excited because this is the official launch of our third this is the official launch of our third this is the official launch of our third season of the missional marketing season of the missional marketing season of the missional marketing podcast and uh podcast and uh podcast and uh for all of our listeners uh katie is a for all of our listeners uh katie is a for all of our listeners uh katie is a she's a frequent person we should she's a frequent person we should she's a frequent person we should probably just uh you're like a frequent probably just uh you're like a frequent probably just uh you're like a frequent flyer you just keep coming back on the flyer you just keep coming back on the flyer you just keep coming back on the show which is fantastic i'm a seasoned show which is fantastic i'm a seasoned show which is fantastic i'm a seasoned regular you know regular you know regular you know like on a show like on a series i'm a like on a show like on a series i'm a like on a show like on a series i'm a seasoned regular here you you are seasoned regular here you you are seasoned regular here you you are actually the guest on the very first actually the guest on the very first actually the guest on the very first episode season one episode one episode season one episode one episode season one episode one now season three episode one hopefully now season three episode one hopefully now season three episode one hopefully this is not bookends hopefully this this is not bookends hopefully this this is not bookends hopefully this isn't the last season we'll keep doing isn't the last season we'll keep doing isn't the last season we'll keep doing this but this but this but but who knows only the lord knows maybe but who knows only the lord knows maybe but who knows only the lord knows maybe jesus will be yeah jesus will be yeah jesus will be yeah okay well we've had a lot of growth in our well we've had a lot of growth in our podcast so starting off with you is podcast so starting off with you is podcast so starting off with you is always a good thing to do so thanks for always a good thing to do so thanks for always a good thing to do so thanks for watching oh that's good to hear i'm so watching oh that's good to hear i'm so watching oh that's good to hear i'm so glad to hear that it's going really well glad to hear that it's going really well glad to hear that it's going really well that's exciting yeah a lot of people are that's exciting yeah a lot of people are that's exciting yeah a lot of people are tuning in and we get a lot of feedback tuning in and we get a lot of feedback tuning in and we get a lot of feedback which we love

which we love which we love a lot of people that'll a lot of people that'll a lot of people that'll subscribe to receive the podcast when subscribe to receive the podcast when subscribe to receive the podcast when they drop so if that's you do it because they drop so if that's you do it because they drop so if that's you do it because we get to talk to people like katie so we get to talk to people like katie so we get to talk to people like katie so we're so excited we're so excited we're so excited yeah follow my favorite thing i love yeah follow my favorite thing i love yeah follow my favorite thing i love talking to you guys talking to you guys talking to you guys well we want to talk about two things well we want to talk about two things well we want to talk about two things today and this is really really good um today and this is really really good um today and this is really really good um i'm excited to talk about the first one i'm excited to talk about the first one i'm excited to talk about the first one and i know katie's excited to talk about and i know katie's excited to talk about and i know katie's excited to talk about this one because she has a brand new this one because she has a brand new this one because she has a brand new book that's dropping book that's dropping book that's dropping in fact in fact in fact i think you get you might have a i think you get you might have a i think you get you might have a surprise for us surprise for us surprise for us it's kind of wild so i yesterday it's kind of wild so i yesterday it's kind of wild so i yesterday uh this weekend i got the books uh this weekend i got the books uh this weekend i got the books um the actual book i have yet to open um the actual book i have yet to open um the actual book i have yet to open said book package so i told the guys i said book package so i told the guys i said book package so i told the guys i was like we can open it on the show was like we can open it on the show was like we can open it on the show and then everybody can be like wow and then everybody can be like wow and then everybody can be like wow this is the drum roll please this is the drum roll please this is the drum roll please you know you know you know pull it up for people who are watching pull it up for people who are watching pull it up for people who are watching actually watching you can see that it actually watching you can see that it actually watching you can see that it says life away christian resources says life away christian resources says life away christian resources church communication so i'm feeling church communication so i'm feeling church communication so i'm feeling pretty confident that this is the book pretty confident that this is the book pretty confident that this is the book yeah um let's let's find out together yeah um let's let's find out together yeah um let's let's find out together with my letter opener here that guys with my letter opener here that guys with my letter opener here that guys were making fun of me because they said were making fun of me because they said were making fun of me because they said i needed a bigger knife yeah jason just i needed a bigger knife yeah jason just i needed a bigger knife yeah jason just for you to see my i brought a knife but for you to see my i brought a knife but for you to see my i brought a knife but katie didn't need to use my gigantic katie didn't need to use my gigantic katie didn't need to use my gigantic knife from the dominican republic okay okay of course the first like kind of bad um of course the first like kind of bad um of course the first like kind of bad um okay here we go here it is look at that okay here we go here it is look at that okay here we go here it is look at that there it is

there it is there it is it says it's got pictures there's it says it's got pictures there's it says it's got pictures there's pictures in there i might read this book pictures in there i might read this book pictures in there i might read this book color and everything i know it's wild color and everything i know it's wild color and everything i know it's wild all right awesome i know it's beautiful all right awesome i know it's beautiful all right awesome i know it's beautiful i'm so excited katie congratulations i'm so excited katie congratulations i'm so excited katie congratulations that's really cool thank you it's um that's really cool thank you it's um that's really cool thank you it's um kind of mind-blowing so like i said i kind of mind-blowing so like i said i kind of mind-blowing so like i said i haven't looked at this um all right so let's get into it what all right so let's get into it what prompted you to write prompted you to write prompted you to write a church communications book a church communications book a church communications book well the group well the group well the group more than anything i mean and that's more than anything i mean and that's more than anything i mean and that's kind of even what i wrote like i just kind of even what i wrote like i just kind of even what i wrote like i just looked at my like four section or looked at my like four section or looked at my like four section or whatever whatever whatever um um um in the beginning of the book and it says in the beginning of the book and it says in the beginning of the book and it says you know i kind of wrote that you know i kind of wrote that you know i kind of wrote that obviously i wrote it for my family and obviously i wrote it for my family and obviously i wrote it for my family and and such but like i really just wrote it and such but like i really just wrote it and such but like i really just wrote it for for for the church communicator and like the the church communicator and like the the church communicator and like the people in church communications the people in church communications the people in church communications the group for like giving me a chance at all group for like giving me a chance at all group for like giving me a chance at all to speak about it because i just feel to speak about it because i just feel to speak about it because i just feel very privileged that i get to speak very privileged that i get to speak very privileged that i get to speak into it at all into it at all into it at all like how lucky am i that i got to have like how lucky am i that i got to have like how lucky am i that i got to have this space this space this space and uh i'm so excited that i'm able to and uh i'm so excited that i'm able to and uh i'm so excited that i'm able to share share share and if you if you're a church and if you if you're a church and if you if you're a church communication person you've been living communication person you've been living communication person you've been living under a rock let me bring you to what's under a rock let me bring you to what's under a rock let me bring you to what's been going on been going on been going on a number of years ago katie created a a number of years ago katie created a a number of years ago katie created a facebook group church communications facebook group church communications facebook group church communications facebook group um it took off

facebook group um it took off facebook group um it took off let's just put it that way let's just put it that way let's just put it that way there's 31 there's 31 there's 31 500 people who are part of this facebook 500 people who are part of this facebook 500 people who are part of this facebook group in same numbers congratulations on group in same numbers congratulations on group in same numbers congratulations on that first of all thank you god for that first of all thank you god for that first of all thank you god for bringing this bringing this bringing this together and so that's what she's together and so that's what she's together and so that's what she's talking about so if you if you should talking about so if you if you should talking about so if you if you should join the group if you've not joined the join the group if you've not joined the join the group if you've not joined the group um because on there there's a ton group um because on there there's a ton group um because on there there's a ton of dialogue where people just have of dialogue where people just have of dialogue where people just have conversations all the time about all conversations all the time about all conversations all the time about all things church communications things church communications things church communications and so katie created this group and and so katie created this group and and so katie created this group and created this created this created this this company this website this company this website this company this website churchcommunications.com churchcommunications.com churchcommunications.com and it's all come to this this book so and it's all come to this this book so and it's all come to this this book so break down for us a little bit about break down for us a little bit about break down for us a little bit about what would somebody why should somebody what would somebody why should somebody what would somebody why should somebody buy it what's in the book how's it going buy it what's in the book how's it going buy it what's in the book how's it going to help them do ministry yeah what if i to help them do ministry yeah what if i to help them do ministry yeah what if i just read the table of contents there just read the table of contents there just read the table of contents there you go would that be helpful you go would that be helpful you go would that be helpful okay so um okay so um okay so um we go over marketing strategy we go over marketing strategy we go over marketing strategy we have a whole chapter on branding we have a whole chapter on branding we have a whole chapter on branding um because i have a lot of feelings um because i have a lot of feelings um because i have a lot of feelings about branding um either being a house about branding um either being a house about branding um either being a house of brands or a branded house of brands or a branded house of brands or a branded house how to name your church is a big part of how to name your church is a big part of how to name your church is a big part of that as well so if you're a church plant that as well so if you're a church plant that as well so if you're a church plant and you're trying to name your church i and you're trying to name your church i and you're trying to name your church i do have like kind of a how to do that do have like kind of a how to do that do have like kind of a how to do that exercise included in this exercise included in this exercise included in this um you know should you include your um you know should you include your um you know should you include your your denominational nomenclature your denominational nomenclature your denominational nomenclature you know there's so many questions also you know there's so many questions also you know there's so many questions also like what's good for seo like why should like what's good for seo like why should like what's good for seo like why should you you know consider naming your church you you know consider naming your church you you know consider naming your church a certain thing for seo purposes and a certain thing for seo purposes and a certain thing for seo purposes and that that kind of stuff so

that that kind of stuff so that that kind of stuff so that's a big part of it um a chapter on that's a big part of it um a chapter on that's a big part of it um a chapter on digital marketing a chapter on social digital marketing a chapter on social digital marketing a chapter on social media a chapter on websites a chapter on media a chapter on websites a chapter on media a chapter on websites a chapter on advertising chapter on public advertising chapter on public advertising chapter on public relations a chapter on crisis relations a chapter on crisis relations a chapter on crisis communication communication communication a chapter on leading a team a chapter on leading a team a chapter on leading a team a chapter on project management and a chapter on project management and a chapter on project management and handling communication requests because handling communication requests because handling communication requests because i know you get a few of those if you i know you get a few of those if you i know you get a few of those if you work at a church work at a church work at a church and then i also have a chapter on the and then i also have a chapter on the and then i also have a chapter on the first 90 days like so if you are a first 90 days like so if you are a first 90 days like so if you are a church communicator and like you just church communicator and like you just church communicator and like you just picked up this book because you just got picked up this book because you just got picked up this book because you just got a role and this is the first time a role and this is the first time a role and this is the first time there's ever been a church there's ever been a church there's ever been a church communications person on staff like what communications person on staff like what communications person on staff like what should your first 90 days look like and should your first 90 days look like and should your first 90 days look like and of course you can make first 90 days the of course you can make first 90 days the of course you can make first 90 days the first first first nine months i mean that's totally okay nine months i mean that's totally okay nine months i mean that's totally okay because i did it really in a hard sprint because i did it really in a hard sprint because i did it really in a hard sprint but i wanted to give people the ability but i wanted to give people the ability but i wanted to give people the ability to actually like to actually like to actually like you know look at it um and give them a you know look at it um and give them a you know look at it um and give them a plan and then find you know just my plan and then find you know just my plan and then find you know just my conclude concluding thoughts but conclude concluding thoughts but conclude concluding thoughts but yeah that's kind of an overview a very yeah that's kind of an overview a very yeah that's kind of an overview a very brief overview of the clinton book which brief overview of the clinton book which brief overview of the clinton book which is uh clearly a lot is uh clearly a lot is uh clearly a lot yeah well it's it's not a really fat yeah well it's it's not a really fat yeah well it's it's not a really fat book but there are a lot of chapters book but there are a lot of chapters book but there are a lot of chapters there so um i'm assuming it's there so um i'm assuming it's there so um i'm assuming it's really bite-sized chunks easy to digest really bite-sized chunks easy to digest really bite-sized chunks easy to digest straight to the point no fluff this is straight to the point no fluff this is straight to the point no fluff this is what you need to know to do your job what you need to know to do your job what you need to know to do your job there are only a few pages there are only a few pages there are only a few pages you know i'm not like i'm writing like you know i'm not like i'm writing like you know i'm not like i'm writing like you know potentially blogs about each of you know potentially blogs about each of you know potentially blogs about each of these chapters and like yeah i really these chapters and like yeah i really these chapters and like yeah i really wanted to get wanted to get wanted to get i'm not like uh let's be fruity and talk

i'm not like uh let's be fruity and talk i'm not like uh let's be fruity and talk about something like about something like about something like you know what i'm saying like i'm not a you know what i'm saying like i'm not a you know what i'm saying like i'm not a fruitful kind of girl like i don't want fruitful kind of girl like i don't want fruitful kind of girl like i don't want to like i don't have like i know a lot to like i don't have like i know a lot to like i don't have like i know a lot of you know of you know of you know people talk about how you know people talk about how you know people talk about how you know women talk a lot more that's actually women talk a lot more that's actually women talk a lot more that's actually complete bs i found out that men talk complete bs i found out that men talk complete bs i found out that men talk just as much as women do that that was just as much as women do that that was just as much as women do that that was just made up just made up just made up come on are you throwing accusations come on are you throwing accusations come on are you throwing accusations throwing shade to the guys in the throwing shade to the guys in the throwing shade to the guys in the podcast podcast podcast yeah guys use just as many words in a yeah guys use just as many words in a yeah guys use just as many words in a day as a woman does they day as a woman does they day as a woman does they that study was completely not even that study was completely not even that study was completely not even correct anyways but it's kind of funny correct anyways but it's kind of funny correct anyways but it's kind of funny though after i figured that out i was though after i figured that out i was though after i figured that out i was like oh that's i'm a woman a few words like oh that's i'm a woman a few words like oh that's i'm a woman a few words but i feel like i try to give the best but i feel like i try to give the best but i feel like i try to give the best ones that i possibly can when i do speak ones that i possibly can when i do speak ones that i possibly can when i do speak um and i'm hoping that that is what this um and i'm hoping that that is what this um and i'm hoping that that is what this is yeah well i tell you i haven't i is yeah well i tell you i haven't i is yeah well i tell you i haven't i can't wait to order the book read the can't wait to order the book read the can't wait to order the book read the book and what from that table of book and what from that table of book and what from that table of contents it tells me that not only is contents it tells me that not only is contents it tells me that not only is this a book you should read it's also a this a book you should read it's also a this a book you should read it's also a great resource guide for when you great resource guide for when you great resource guide for when you encounter those issues which you will encounter those issues which you will encounter those issues which you will right right right right yeah for sure i mean yeah i mean right yeah for sure i mean yeah i mean right yeah for sure i mean yeah i mean obviously there's thing on crisis obviously there's thing on crisis obviously there's thing on crisis communication but like i remember when i communication but like i remember when i communication but like i remember when i was writing it i was like i really want was writing it i was like i really want was writing it i was like i really want people to be proactive and not reactive people to be proactive and not reactive people to be proactive and not reactive when it comes to the crisis you so like when it comes to the crisis you so like when it comes to the crisis you so like how do you think through all these how do you think through all these how do you think through all these things that you should think through things that you should think through things that you should think through before a crisis that happens you know before a crisis that happens you know before a crisis that happens you know yeah so many churches don't do that and yeah so many churches don't do that and yeah so many churches don't do that and then they're hit with a crisis and then they're hit with a crisis and then they're hit with a crisis and they're running around like with like a they're running around like with like a they're running around like with like a chicken with their head cut off chicken with their head cut off chicken with their head cut off and and and it's better if you can think through all it's better if you can think through all it's better if you can think through all the bad things that could happen now so the bad things that could happen now so the bad things that could happen now so that you have a plan of like a flow

that you have a plan of like a flow that you have a plan of like a flow chart essentially of okay this bad thing chart essentially of okay this bad thing chart essentially of okay this bad thing happened what did we do now right happened what did we do now right happened what did we do now right um and thankfully it is easier than we um and thankfully it is easier than we um and thankfully it is easier than we make it out to be but make it out to be but make it out to be but um having thought through it before it um having thought through it before it um having thought through it before it happens is really crucial so happens is really crucial so happens is really crucial so hey bart blair here i'm the producer of hey bart blair here i'm the producer of hey bart blair here i'm the producer of missional marketing's church growth missional marketing's church growth missional marketing's church growth interviews podcast thanks so much for interviews podcast thanks so much for interviews podcast thanks so much for tuning in tuning in tuning in admissional marketing we're passionate admissional marketing we're passionate admissional marketing we're passionate about helping churches reach more people about helping churches reach more people about helping churches reach more people for jesus online and one of the ways for jesus online and one of the ways for jesus online and one of the ways that we do that is by helping churches that we do that is by helping churches that we do that is by helping churches acquire more new visitors to their acquire more new visitors to their acquire more new visitors to their website utilizing the google ad grant website utilizing the google ad grant website utilizing the google ad grant google offers qualifying non-profits google offers qualifying non-profits google offers qualifying non-profits including churches up to ten thousand including churches up to ten thousand including churches up to ten thousand dollars a month in advertising that dollars a month in advertising that dollars a month in advertising that means that you as a church could be means that you as a church could be means that you as a church could be using google as one of your primary using google as one of your primary using google as one of your primary digital outreach strategies to digital outreach strategies to digital outreach strategies to communicate the gospel and reach more communicate the gospel and reach more communicate the gospel and reach more people in your community if you'd like people in your community if you'd like people in your community if you'd like to learn more visit our website at to learn more visit our website at to learn more visit our website at missionalmarketing.com missionalmarketing.com missionalmarketing.com and click the link at the top of the and click the link at the top of the and click the link at the top of the page that says google grant we'd love an page that says google grant we'd love an page that says google grant we'd love an opportunity to partner with you in your opportunity to partner with you in your opportunity to partner with you in your mission to build god's kingdom here on mission to build god's kingdom here on mission to build god's kingdom here on earth well thanks again for listening to earth well thanks again for listening to earth well thanks again for listening to our podcast and now back to the show our podcast and now back to the show our podcast and now back to the show wow i'm i'm so excited about this this wow i'm i'm so excited about this this wow i'm i'm so excited about this this is going to be so helpful because i is going to be so helpful because i is going to be so helpful because i don't think there's another book like don't think there's another book like don't think there's another book like this that's this comprehensive guide to this that's this comprehensive guide to this that's this comprehensive guide to what what what church communication people deal with church communication people deal with church communication people deal with day in and day out day in and day out day in and day out now some of those topics like crisis you now some of those topics like crisis you now some of those topics like crisis you know you could go through your whole know you could go through your whole know you could go through your whole career and never have to deal with the career and never have to deal with the career and never have to deal with the crisis but you definitely have to deal crisis but you definitely have to deal crisis but you definitely have to deal with everything else that's in that book with everything else that's in that book with everything else that's in that book for sure yeah i mean you're gonna have for sure yeah i mean you're gonna have for sure yeah i mean you're gonna have to do some kind of pr release at some to do some kind of pr release at some to do some kind of pr release at some point you're going to have to

point you're going to have to point you're going to have to um you know um you know um you know come up with a plan for getting come up with a plan for getting come up with a plan for getting information about an event out you're information about an event out you're information about an event out you're going to have to brand your church going to have to brand your church going to have to brand your church probably at some point because probably at some point because probably at some point because branding is so important today like it branding is so important today like it branding is so important today like it just just just it's it's it's i don't think you can avoid it anymore i don't think you can avoid it anymore i don't think you can avoid it anymore like like like um if you're a church without a brand um if you're a church without a brand um if you're a church without a brand like you are still a church with a brand like you are still a church with a brand like you are still a church with a brand it's just it's just it's just times new roman or whatever you know times new roman or whatever you know times new roman or whatever you know whatever your phone is on the front of whatever your phone is on the front of whatever your phone is on the front of the building that's your brand you know the building that's your brand you know the building that's your brand you know so so so um um um what are you communicating it's just so what are you communicating it's just so what are you communicating it's just so important to the community and who you important to the community and who you important to the community and who you are you know communicating which is are you know communicating which is are you know communicating which is obviously the gospel of christ yeah obviously the gospel of christ yeah obviously the gospel of christ yeah so you you get in there you mentioned uh so you you get in there you mentioned uh so you you get in there you mentioned uh a couple things like building a a couple things like building a a couple things like building a marketing plan i think that was one of marketing plan i think that was one of marketing plan i think that was one of the topics the topics the topics explain how you lead that conversation explain how you lead that conversation explain how you lead that conversation in the book in the book in the book that's a great question let's look that's a great question let's look that's a great question let's look um how long ago did you how long ago did um how long ago did you how long ago did um how long ago did you how long ago did you send your final draft into lifeway you send your final draft into lifeway you send your final draft into lifeway and how long has it been since you and how long has it been since you and how long has it been since you really thought about this 2020 really thought about this 2020 really thought about this 2020 2020. okay so 2020. okay so 2020. okay so she you need you might need to read your she you need you might need to read your she you need you might need to read your book katie um but step one you know is defining um but step one you know is defining your church's vision and mission and you your church's vision and mission and you your church's vision and mission and you know your values which i think a lot of know your values which i think a lot of know your values which i think a lot of churches churches churches they have sometimes but i think also they have sometimes but i think also they have sometimes but i think also maybe they haven't been updated in quite maybe they haven't been updated in quite maybe they haven't been updated in quite some time so i kind of walked through some time so i kind of walked through some time so i kind of walked through how to do that

how to do that how to do that um um um do a swat statement for the church you do a swat statement for the church you do a swat statement for the church you know know know like i think a lot of times we get like i think a lot of times we get like i think a lot of times we get scared of doing business terms for scared of doing business terms for scared of doing business terms for church but yeah i don't think doing a church but yeah i don't think doing a church but yeah i don't think doing a swat statement is bad like and i swat statement is bad like and i swat statement is bad like and i wouldn't think of threats so much as wouldn't think of threats so much as wouldn't think of threats so much as threats as like threats as like threats as like opportunities almost but like threats opportunities almost but like threats opportunities almost but like threats right they're like usually um external right they're like usually um external right they're like usually um external like facing like facing like facing yeah so yeah so yeah so how do we you know deal with what's how do we you know deal with what's how do we you know deal with what's obviously going on in the pandemic right obviously going on in the pandemic right obviously going on in the pandemic right like that could be a seen as a threat like that could be a seen as a threat like that could be a seen as a threat because it's an external thing that's because it's an external thing that's because it's an external thing that's happening to our church happening to our church happening to our church but at the same time it could be an but at the same time it could be an but at the same time it could be an opportunity to think of doing ministry opportunity to think of doing ministry opportunity to think of doing ministry different internally yeah different internally yeah different internally yeah um yeah and then just understanding like um yeah and then just understanding like um yeah and then just understanding like your your your segmentation your targeting positioning segmentation your targeting positioning segmentation your targeting positioning which a lot of times as this stp which a lot of times as this stp which a lot of times as this stp segmentation target position is really segmentation target position is really segmentation target position is really your ministries your ministries your ministries and i think we like and i think we like and i think we like we already silo ourselves so much so how we already silo ourselves so much so how we already silo ourselves so much so how can we like work together to make that can we like work together to make that can we like work together to make that more clear you know is a good question more clear you know is a good question more clear you know is a good question um but yeah i think that's uh you know um but yeah i think that's uh you know um but yeah i think that's uh you know the easy one two three and obviously the easy one two three and obviously the easy one two three and obviously like applying your marketing mix like applying your marketing mix like applying your marketing mix thinking about the five w one h like the thinking about the five w one h like the thinking about the five w one h like the what why where and when and then how what why where and when and then how what why where and when and then how we do things we do things we do things i think a lot of churches don't do that i think a lot of churches don't do that i think a lot of churches don't do that especially on their pages like i know especially on their pages like i know especially on their pages like i know you all make websites right yep you all make websites right yep you all make websites right yep so so so how many church ministry pages do y'all how many church ministry pages do y'all how many church ministry pages do y'all have to ask them can you just give me have to ask them can you just give me have to ask them can you just give me the what the why the when the where and the what the why the when the where and the what the why the when the where and how because that's all you need on every

how because that's all you need on every how because that's all you need on every ministry page on a website like just ministry page on a website like just ministry page on a website like just those things like those things like those things like um but half the time like it is so hard um but half the time like it is so hard um but half the time like it is so hard for them to communicate those things and for them to communicate those things and for them to communicate those things and that's like every time i'd ask the that's like every time i'd ask the that's like every time i'd ask the ministry to like come up with stuff for ministry to like come up with stuff for ministry to like come up with stuff for their page their page their page i would just ask the 5w1h and i'd be i would just ask the 5w1h and i'd be i would just ask the 5w1h and i'd be like okay like why did we do this like like okay like why did we do this like like okay like why did we do this like why do we have this ministry like give why do we have this ministry like give why do we have this ministry like give me a compelling reason that like really me a compelling reason that like really me a compelling reason that like really explains it at the top explains it at the top explains it at the top you know you know you know what is it when is it where is it uh and what is it when is it where is it uh and what is it when is it where is it uh and how do i get involved right how do i get involved right how do i get involved right yeah i would piggyback on that to say yeah i would piggyback on that to say yeah i would piggyback on that to say that i think sometime you either you that i think sometime you either you that i think sometime you either you want to think of of both audiences your want to think of of both audiences your want to think of of both audiences your internal audience and your external internal audience and your external internal audience and your external audience right so as you're creating audience right so as you're creating audience right so as you're creating that kind of content you want to be that kind of content you want to be that kind of content you want to be mindful that somebody has no idea what mindful that somebody has no idea what mindful that somebody has no idea what this is they might not even know this is they might not even know this is they might not even know just because you got really creative in just because you got really creative in just because you got really creative in the name the name the name it doesn't explain what it's actually it doesn't explain what it's actually it doesn't explain what it's actually about right about right about right yeah and then finally like evaluate your yeah and then finally like evaluate your yeah and then finally like evaluate your performance um i think a lot of times performance um i think a lot of times performance um i think a lot of times we're really good at going and going and we're really good at going and going and we're really good at going and going and going in church com but we have a hard going in church com but we have a hard going in church com but we have a hard time looking back time looking back time looking back and saying what worked and what didn't and saying what worked and what didn't and saying what worked and what didn't and then celebrating what we did yeah and then celebrating what we did yeah and then celebrating what we did yeah we're terrible celebrators we're terrible celebrators we're terrible celebrators in the church world i feel like we're in the church world i feel like we're in the church world i feel like we're great at like thinking ahead great at like thinking ahead great at like thinking ahead oh i i we are really guilty of that fact oh i i we are really guilty of that fact oh i i we are really guilty of that fact we work with a lot of great fast-growing we work with a lot of great fast-growing we work with a lot of great fast-growing churches that just they have churches that just they have churches that just they have they'll conclude a sermon series and it they'll conclude a sermon series and it they'll conclude a sermon series and it was an amazing sermon series and they're was an amazing sermon series and they're was an amazing sermon series and they're already on to the next thing you're already on to the next thing you're already on to the next thing you're going wait wait what about the sermon

going wait wait what about the sermon going wait wait what about the sermon series what are you going to do with series what are you going to do with series what are you going to do with that content oh it's just going to stay that content oh it's just going to stay that content oh it's just going to stay on our website we're on to the next on our website we're on to the next on our website we're on to the next thing right right right and i'm like no thing right right right and i'm like no thing right right right and i'm like no like what about like all the stuff you like what about like all the stuff you like what about like all the stuff you could cut up from my sermon series like could cut up from my sermon series like could cut up from my sermon series like all the content you could create for all the content you could create for all the content you could create for social media social media social media all the stuff you could create for all the stuff you could create for all the stuff you could create for youtube youtube youtube um taking that and making getting um taking that and making getting um taking that and making getting transcripts turning it into a book transcripts turning it into a book transcripts turning it into a book like there's so much stuff that like like there's so much stuff that like like there's so much stuff that like obviously could happen after a sermon is obviously could happen after a sermon is obviously could happen after a sermon is done done done it just doesn't happen right and so just it just doesn't happen right and so just it just doesn't happen right and so just giving people some thoughts and some giving people some thoughts and some giving people some thoughts and some ideas more than anything i wouldn't say ideas more than anything i wouldn't say ideas more than anything i wouldn't say it's you know and i wrote about that in it's you know and i wrote about that in it's you know and i wrote about that in the book i was like you know this book's the book i was like you know this book's the book i was like you know this book's not a not a not a a guy or not a bible you know like a guy or not a bible you know like a guy or not a bible you know like there's no like there's no like there's no like yeah i can't say that this is like the yeah i can't say that this is like the yeah i can't say that this is like the perfect way to do this for every church perfect way to do this for every church perfect way to do this for every church because every church is so different because every church is so different because every church is so different but it is a guide like to help you think but it is a guide like to help you think but it is a guide like to help you think about how you could do it and you know about how you could do it and you know about how you could do it and you know how you might could do it better how you might could do it better how you might could do it better and you can always pull nuggets right and you can always pull nuggets right and you can always pull nuggets right that's yeah you can always just be like that's yeah you can always just be like that's yeah you can always just be like i like that part or i absolutely hate i like that part or i absolutely hate i like that part or i absolutely hate that party and please don't tell me if that party and please don't tell me if that party and please don't tell me if you absolutely i'm just kidding maybe you absolutely i'm just kidding maybe you absolutely i'm just kidding maybe um if you're like this is pure trash um if you're like this is pure trash um if you're like this is pure trash that's fine that's fine that's fine um it wouldn't be the first time i've um it wouldn't be the first time i've um it wouldn't be the first time i've gotten that message on the internet so gotten that message on the internet so gotten that message on the internet so no i'm sure not well that's really cool no i'm sure not well that's really cool no i'm sure not well that's really cool i'm i'm really excited for you i'm i'm i'm really excited for you i'm i'm i'm really excited for you i'm really excited to get a copy of the book really excited to get a copy of the book really excited to get a copy of the book i've got a lot of i've got a lot of i've got a lot of pastors and church leaders that i get a pastors and church leaders that i get a pastors and church leaders that i get a chance to work with and i plan to i chance to work with and i plan to i chance to work with and i plan to i might buy a box about as big as the box might buy a box about as big as the box might buy a box about as big as the box that you have there and carry them

that you have there and carry them that you have there and carry them around in my back pocket and share them around in my back pocket and share them around in my back pocket and share them with leaders i need to read it first and with leaders i need to read it first and with leaders i need to read it first and make sure it's worth passing out but make sure it's worth passing out but make sure it's worth passing out but yeah right yeah right yeah right yeah like you said it might be if you're yeah like you said it might be if you're yeah like you said it might be if you're trying on this katie no it's not it's trying on this katie no it's not it's trying on this katie no it's not it's not going to be we're we're really we're not going to be we're we're really we're not going to be we're we're really we're really confident that it's going to be a really confident that it's going to be a really confident that it's going to be a super helpful tool to a lot of pastors a super helpful tool to a lot of pastors a super helpful tool to a lot of pastors a lot of church leaders people yeah i mean lot of church leaders people yeah i mean lot of church leaders people yeah i mean how many churches do we talk to where how many churches do we talk to where how many churches do we talk to where the person who is managing the the person who is managing the the person who is managing the communications for their church communications for their church communications for their church has no background in communications and has no background in communications and has no background in communications and marketing you know it's the office marketing you know it's the office marketing you know it's the office administration percent of the time it's administration percent of the time it's administration percent of the time it's the pareto the pareto the pareto like 80 of the time they have absolutely like 80 of the time they have absolutely like 80 of the time they have absolutely no experience having done this yeah no experience having done this yeah no experience having done this yeah right yeah so for the cost of a couple right yeah so for the cost of a couple right yeah so for the cost of a couple of you know of you know of you know starbucks venti lattes starbucks venti lattes starbucks venti lattes yeah less than 20 bucks so tell us the yeah less than 20 bucks so tell us the yeah less than 20 bucks so tell us the the the release date i believe he said the the release date i believe he said the the release date i believe he said is august 15th is that correct is august 15th is that correct is august 15th is that correct that is correct okay then that is correct okay then that is correct okay then i think this episode is like a week i think this episode is like a week i think this episode is like a week before the book comes out so when this before the book comes out so when this before the book comes out so when this drops drops drops so so if you're listening to this go to so so if you're listening to this go to so so if you're listening to this go to amazon and pre-order on amazon is that amazon and pre-order on amazon is that amazon and pre-order on amazon is that what they can do pre-order it on amazon what they can do pre-order it on amazon what they can do pre-order it on amazon yeah you can go to amazon or b h yeah you can go to amazon or b h yeah you can go to amazon or b h academic whichever you prefer because academic whichever you prefer because academic whichever you prefer because technically it's a textbook but technically it's a textbook but technically it's a textbook but um don't scare us with that um don't scare us with that um don't scare us with that i know right technically it's a textbook i know right technically it's a textbook i know right technically it's a textbook there's going to be a test there's going to be a test there's going to be a test professor professor professor no unless you're like gonna go to one of no unless you're like gonna go to one of no unless you're like gonna go to one of my classes like i don't know but no it's my classes like i don't know but no it's my classes like i don't know but no it's not it's not it's not that thick so it not it's not it's not that thick so it not it's not it's not that thick so it should be fine you'll be fine don't should be fine you'll be fine don't should be fine you'll be fine don't worry guys we're very excited about that worry guys we're very excited about that worry guys we're very excited about that we'll make sure that we link up to this we'll make sure that we link up to this we'll make sure that we link up to this we'll be sharing on social media we'll

we'll be sharing on social media we'll we'll be sharing on social media we'll we'll make sure that all of our friends we'll make sure that all of our friends we'll make sure that all of our friends and and our family know when it is out and and our family know when it is out and and our family know when it is out and where it's available and we're we're and where it's available and we're we're and where it's available and we're we're really excited for you and and glad that really excited for you and and glad that really excited for you and and glad that you chose to come and hang out with us you chose to come and hang out with us you chose to come and hang out with us on this podcast literally right before on this podcast literally right before on this podcast literally right before the host the host the host for the first time with you guys for the first time with you guys for the first time with you guys yeah that's really really really yeah that's really really really yeah that's really really really exciting really privileged hey let's exciting really privileged hey let's exciting really privileged hey let's let's move on to thing jason you said let's move on to thing jason you said let's move on to thing jason you said there were two things we needed to talk there were two things we needed to talk there were two things we needed to talk about about about number two yeah there's another exciting number two yeah there's another exciting number two yeah there's another exciting thing coming up that you want to be a thing coming up that you want to be a thing coming up that you want to be a part of you have got to and if it's too part of you have got to and if it's too part of you have got to and if it's too late this year hopefully it's not for late this year hopefully it's not for late this year hopefully it's not for you next year for sure you next year for sure you next year for sure katie tell us what's coming up on katie tell us what's coming up on katie tell us what's coming up on september 22nd september 22nd september 22nd yeah so churchcommunications.com yeah so churchcommunications.com yeah so churchcommunications.com conference so we're having the church conference so we're having the church conference so we're having the church communications conference for the first communications conference for the first communications conference for the first time ever and i am very excited what time ever and i am very excited what time ever and i am very excited what we're going to do is essentially be we're going to do is essentially be we're going to do is essentially be walking people through how to make a walking people through how to make a walking people through how to make a margining plan or walking them through margining plan or walking them through margining plan or walking them through how to like think through processes and how to like think through processes and how to like think through processes and strategy and strategy and strategy and um we have four speakers i'm really um we have four speakers i'm really um we have four speakers i'm really excited about it's me dave adamson who excited about it's me dave adamson who excited about it's me dave adamson who wrote meta church which is amazing if wrote meta church which is amazing if wrote meta church which is amazing if you haven't read meta church yet i mean you haven't read meta church yet i mean you haven't read meta church yet i mean just go and read it and cry you know just go and read it and cry you know just go and read it and cry you know because it'll be so touching and good because it'll be so touching and good because it'll be so touching and good for you oh it's such a wonderful book for you oh it's such a wonderful book for you oh it's such a wonderful book and then um dave adamson he was the and then um dave adamson he was the and then um dave adamson he was the online pastor for like i don't know online pastor for like i don't know online pastor for like i don't know several years ten plus years at um several years ten plus years at um several years ten plus years at um atlanta north point you know dave uh atlanta north point you know dave uh atlanta north point you know dave uh gosh what um gosh what um gosh what um church church church and then um and then um and then um he's orange now and so anyways he's orange now and so anyways he's orange now and so anyways incredible guy he'll be in the states incredible guy he'll be in the states incredible guy he'll be in the states he's normally in australia he'll be in

he's normally in australia he'll be in he's normally in australia he'll be in the states for this so i'm really the states for this so i'm really the states for this so i'm really excited about that jennifer benton who excited about that jennifer benton who excited about that jennifer benton who is at a church in um pennsylvania she is is at a church in um pennsylvania she is is at a church in um pennsylvania she is incredible i actually met her on incredible i actually met her on incredible i actually met her on clubhouse has been a communications uh clubhouse has been a communications uh clubhouse has been a communications uh minister director for several years and minister director for several years and minister director for several years and just does an incredible job of just does an incredible job of just does an incredible job of communicating and i'm really excited for communicating and i'm really excited for communicating and i'm really excited for people to get to know her and she's people to get to know her and she's people to get to know her and she's gonna talk about creativity and how you gonna talk about creativity and how you gonna talk about creativity and how you bring that out your staff bring that out your staff bring that out your staff your team and then also we have todd your team and then also we have todd your team and then also we have todd atkins who is the executive director of atkins who is the executive director of atkins who is the executive director of leadership at lifeway um leadership at lifeway um leadership at lifeway um oversees also just so many different oversees also just so many different oversees also just so many different things um things um things um at lifeway like the ministry grid at lifeway like the ministry grid at lifeway like the ministry grid product which does a lot of training product which does a lot of training product which does a lot of training and todd and i went to india together and todd and i went to india together and todd and i went to india together um and so we have served in the trenches um and so we have served in the trenches um and so we have served in the trenches together in the mission build and he is together in the mission build and he is together in the mission build and he is an incredible human being and i think an incredible human being and i think an incredible human being and i think he's gonna talk about structure systems he's gonna talk about structure systems he's gonna talk about structure systems processes he leads a large team at processes he leads a large team at processes he leads a large team at lifeway and i know he has got more lifeway and i know he has got more lifeway and i know he has got more information than anyone to share he information than anyone to share he information than anyone to share he served at several churches as well so served at several churches as well so served at several churches as well so i'm excited to hear from todd okay so i'm excited to hear from todd okay so i'm excited to hear from todd okay so it's in nashville september 22nd it's in nashville september 22nd it's in nashville september 22nd yes at the live food building in yes at the live food building in yes at the live food building in downtown um it's in the gulch this is downtown um it's in the gulch this is downtown um it's in the gulch this is probably going to actually be the last probably going to actually be the last probably going to actually be the last um event they have at that building so um event they have at that building so um event they have at that building so they're moving they're moving they're moving uh to brentwood so uh this will be uh to brentwood so uh this will be uh to brentwood so uh this will be exciting because yeah it's gonna be at exciting because yeah it's gonna be at exciting because yeah it's gonna be at their building in downtown nashville in their building in downtown nashville in their building in downtown nashville in the gulf the hotel is literally across the gulf the hotel is literally across the gulf the hotel is literally across the street so you don't have to get a the street so you don't have to get a the street so you don't have to get a rental car like you can literally take rental car like you can literally take rental car like you can literally take an uber to uh the hampton inn walk an uber to uh the hampton inn walk an uber to uh the hampton inn walk across the street and then there's food

across the street and then there's food across the street and then there's food options all around it so take an extra options all around it so take an extra options all around it so take an extra day and just like see nashville and day and just like see nashville and day and just like see nashville and enjoy it i think but bring your team enjoy it i think but bring your team enjoy it i think but bring your team and let's talk about how we can like do and let's talk about how we can like do and let's talk about how we can like do communication better you know i i think communication better you know i i think communication better you know i i think what i love is we're only having four what i love is we're only having four what i love is we're only having four speakers it's not going to be a day speakers it's not going to be a day speakers it's not going to be a day where we're just speaking at you all day where we're just speaking at you all day where we're just speaking at you all day i wanted to be a conversation i wanted i wanted to be a conversation i wanted i wanted to be a conversation i wanted to be a teaching session we're gonna to be a teaching session we're gonna to be a teaching session we're gonna have time after each session to just have time after each session to just have time after each session to just break out into tables and just have break out into tables and just have break out into tables and just have conversations around what we just conversations around what we just conversations around what we just learned learned learned instead of like going directly into instead of like going directly into instead of like going directly into another talk like we're just gonna another talk like we're just gonna another talk like we're just gonna synthesize like and think about what we synthesize like and think about what we synthesize like and think about what we talked about which i'm really excited talked about which i'm really excited talked about which i'm really excited about and i know it sounds really lame about and i know it sounds really lame about and i know it sounds really lame but like there's just no time at a but like there's just no time at a but like there's just no time at a conference and you know i feel like so conference and you know i feel like so conference and you know i feel like so many people their feedback after many people their feedback after many people their feedback after conferences i wish there was more time conferences i wish there was more time conferences i wish there was more time to network i wish there's more time to to network i wish there's more time to to network i wish there's more time to like get to know each other and i'm like like get to know each other and i'm like like get to know each other and i'm like yeah that's what i want to i'm big on yeah that's what i want to i'm big on yeah that's what i want to i'm big on community i love community so that's community i love community so that's community i love community so that's what we're going to do and i'm so what we're going to do and i'm so what we're going to do and i'm so excited about it excited about it excited about it i can't wait i can't wait and we're i can't wait i can't wait and we're i can't wait i can't wait and we're honored to be a sponsor of it so honored to be a sponsor of it so honored to be a sponsor of it so yeah we'll be there as well and uh at yeah we'll be there as well and uh at yeah we'll be there as well and uh at least i know bart's gonna be there i least i know bart's gonna be there i least i know bart's gonna be there i will be there i'll be there and i and i will be there i'll be there and i and i will be there i'll be there and i and i have have have a high school classmate and a cousin a high school classmate and a cousin a high school classmate and a cousin that both live in nashville that i that both live in nashville that i that both live in nashville that i haven't seen in years and i'm going to haven't seen in years and i'm going to haven't seen in years and i'm going to just hang out for a couple of extra days just hang out for a couple of extra days just hang out for a couple of extra days i've never been in fact i haven't i i've never been in fact i haven't i i've never been in fact i haven't i haven't been in nashville in haven't been in nashville in haven't been in nashville in 25 years so i'm really looking forward 25 years so i'm really looking forward 25 years so i'm really looking forward i'm i'm really looking forward to it i'm i'm i'm really looking forward to it i'm i'm i'm really looking forward to it i'm todd adkins for ages uh co-hosted or one

todd adkins for ages uh co-hosted or one todd adkins for ages uh co-hosted or one of the was one of the hosts of the new of the was one of the hosts of the new of the was one of the hosts of the new churches podcast which was a lifeway churches podcast which was a lifeway churches podcast which was a lifeway production he's no longer doing that production he's no longer doing that production he's no longer doing that podcast i think he's on from time to podcast i think he's on from time to podcast i think he's on from time to time but i've had i had todd adkins and time but i've had i had todd adkins and time but i've had i had todd adkins and katie all already in my ears and katie all already in my ears and katie all already in my ears and podcasts for years so i'm i'm looking podcasts for years so i'm i'm looking podcasts for years so i'm i'm looking forward to meeting you both in person forward to meeting you both in person forward to meeting you both in person because we've never met a person either because we've never met a person either because we've never met a person either so this would be pretty cool really so this would be pretty cool really so this would be pretty cool really looking forward to it i know that's what looking forward to it i know that's what looking forward to it i know that's what i'm really excited about too is like i'm really excited about too is like i'm really excited about too is like people a lot of people maybe in this people a lot of people maybe in this people a lot of people maybe in this church calm space don't know about todd church calm space don't know about todd church calm space don't know about todd because he really does come from like because he really does come from like because he really does come from like church leadership space but like he is church leadership space but like he is church leadership space but like he is so incredible and and he loves his space so incredible and and he loves his space so incredible and and he loves his space so much so i'm really excited that he'll so much so i'm really excited that he'll so much so i'm really excited that he'll be able to speak into what people are be able to speak into what people are be able to speak into what people are doing and just talk to them about their doing and just talk to them about their doing and just talk to them about their comms plans like give them some ideas comms plans like give them some ideas comms plans like give them some ideas because like i said we're gonna have because like i said we're gonna have because like i said we're gonna have some time some time some time like together to like really talk um like together to like really talk um like together to like really talk um instead of just being like so one and instead of just being like so one and instead of just being like so one and done and you never see the speaker again done and you never see the speaker again done and you never see the speaker again like i want us to be in the room and like i want us to be in the room and like i want us to be in the room and having conversations and having conversations and having conversations and um um um make it just more personal honestly more make it just more personal honestly more make it just more personal honestly more than anything and like i said just one than anything and like i said just one than anything and like i said just one day so if you want to stay you know it's day so if you want to stay you know it's day so if you want to stay you know it's a thursday if you want to stay the a thursday if you want to stay the a thursday if you want to stay the friday after and um treat your team to friday after and um treat your team to friday after and um treat your team to some time i think that you should some time i think that you should some time i think that you should because honestly nashville is amazing because honestly nashville is amazing because honestly nashville is amazing and you should just take some time to go and you should just take some time to go and you should just take some time to go to the used bookstore go to mcafee's or to the used bookstore go to mcafee's or to the used bookstore go to mcafee's or something and just enjoy um being something and just enjoy um being something and just enjoy um being downtown and seeing some stuff but yeah downtown and seeing some stuff but yeah downtown and seeing some stuff but yeah if you want to register is if you want to register is if you want to register is churchcommunications.com churchcommunications.com churchcommunications.com conference conference conference and for missional marketing i will have and for missional marketing i will have and for missional marketing i will have a

a a promo code if you want to save some promo code if you want to save some promo code if you want to save some money i know wild right okay you are so money i know wild right okay you are so money i know wild right okay you are so kind and you're listening to this kind and you're listening to this kind and you're listening to this podcast you can use the code 100 off podcast you can use the code 100 off podcast you can use the code 100 off okay and save a hundred dollars okay and save a hundred dollars okay and save a hundred dollars if you want to come and you heard about if you want to come and you heard about if you want to come and you heard about this through the missional marketing this through the missional marketing this through the missional marketing podcast so it's one hundred one zero podcast so it's one hundred one zero podcast so it's one hundred one zero zero off zero off zero off okay so i know those o's and zeroes are okay so i know those o's and zeroes are okay so i know those o's and zeroes are going to throw you off but 100 off and going to throw you off but 100 off and going to throw you off but 100 off and uh you'll save 100 off the uh you'll save 100 off the uh you'll save 100 off the admission we'd love to have you sign up admission we'd love to have you sign up admission we'd love to have you sign up as soon as possible because we are as soon as possible because we are as soon as possible because we are trying our best to get registration um trying our best to get registration um trying our best to get registration um to where it needs to be so we can move to where it needs to be so we can move to where it needs to be so we can move forward with our plan so yeah thanks so forward with our plan so yeah thanks so forward with our plan so yeah thanks so much for having me on to chat about it much for having me on to chat about it much for having me on to chat about it oh you are awesome i am so excited so oh you are awesome i am so excited so oh you are awesome i am so excited so listen up you guys have two things to do listen up you guys have two things to do listen up you guys have two things to do go go go pre-buy that book right now pre-buy that book right now pre-buy that book right now go to amazon church communications book go to amazon church communications book go to amazon church communications book go get it go get it go get it and then and then and then register for this conference you're register for this conference you're register for this conference you're going to meet a lot you're going to be going to meet a lot you're going to be going to meet a lot you're going to be in a room where it's all a bunch of in a room where it's all a bunch of in a room where it's all a bunch of communication directors communication directors communication directors that's that could be kind of scary but i that's that could be kind of scary but i that's that could be kind of scary but i think it's gonna be a lot of fun think it's gonna be a lot of fun think it's gonna be a lot of fun and from all denominations too like um i and from all denominations too like um i and from all denominations too like um i think that's what's gonna be really cool think that's what's gonna be really cool think that's what's gonna be really cool is i think everybody has a different way is i think everybody has a different way is i think everybody has a different way of doing things yeah i think we can all of doing things yeah i think we can all of doing things yeah i think we can all learn from each other that's right and learn from each other that's right and learn from each other that's right and so i'm really excited to have people so i'm really excited to have people so i'm really excited to have people just from all these different states and just from all these different states and just from all these different states and all these different denominations just all these different denominations just all these different denominations just chatting about how they do this and that chatting about how they do this and that chatting about how they do this and that and the other and like how they and the other and like how they and the other and like how they communicate their announcements like you communicate their announcements like you communicate their announcements like you know is there a better way to do that

know is there a better way to do that know is there a better way to do that like what is the way you're doing it now like what is the way you're doing it now like what is the way you're doing it now and you know how can we improve upon it and you know how can we improve upon it and you know how can we improve upon it like what's working texting what's like what's working texting what's like what's working texting what's working on your website like working on your website like working on your website like that's what i'm excited to see um out of that's what i'm excited to see um out of that's what i'm excited to see um out of this and to get you know just some this and to get you know just some this and to get you know just some better better better um um um just some better community and just some better community and just some better community and conversations going forward that's right conversations going forward that's right conversations going forward that's right can i can i ask you two questions katie can i can i ask you two questions katie can i can i ask you two questions katie um jason jason just he made it a um jason jason just he made it a um jason jason just he made it a statement and i'm sure that for the most statement and i'm sure that for the most statement and i'm sure that for the most part it's true but i just want to make part it's true but i just want to make part it's true but i just want to make sure in case the person is listening is sure in case the person is listening is sure in case the person is listening is not a communications director maybe not a communications director maybe not a communications director maybe you're a pastor or an executive pastor you're a pastor or an executive pastor you're a pastor or an executive pastor you don't have a communications director you don't have a communications director you don't have a communications director on your team on your team on your team is this here's my two questions number is this here's my two questions number is this here's my two questions number one is the confidence really only for one is the confidence really only for one is the confidence really only for communications directors or are other communications directors or are other communications directors or are other staff people if i'm another staff member staff people if i'm another staff member staff people if i'm another staff member could i benefit from this and number two could i benefit from this and number two could i benefit from this and number two if i bring a copy of the book with me if i bring a copy of the book with me if i bring a copy of the book with me will you autograph it so those are my will you autograph it so those are my will you autograph it so those are my two questions two questions two questions okay so the first question yes i think okay so the first question yes i think okay so the first question yes i think it's going to be valuable if you're the it's going to be valuable if you're the it's going to be valuable if you're the c even if you're just the senior pastor c even if you're just the senior pastor c even if you're just the senior pastor and you don't have a comms person like and you don't have a comms person like and you don't have a comms person like you're the only you're the only one on you're the only you're the only one on you're the only you're the only one on staff right or like maybe it's you in an staff right or like maybe it's you in an staff right or like maybe it's you in an admin okay or maybe it is for the admin admin okay or maybe it is for the admin admin okay or maybe it is for the admin okay okay okay um that's handling all of these things um that's handling all of these things um that's handling all of these things because they are probably overwhelmed because they are probably overwhelmed because they are probably overwhelmed and they don't even know where to get and they don't even know where to get and they don't even know where to get started but i bet they could get some started but i bet they could get some started but i bet they could get some great ideas from the people sitting at great ideas from the people sitting at great ideas from the people sitting at their table with them their table with them their table with them of hey like should we do this that or of hey like should we do this that or of hey like should we do this that or the other on social media should we have the other on social media should we have the other on social media should we have a website how big should our website be a website how big should our website be a website how big should our website be how many pages should it be like what how many pages should it be like what how many pages should it be like what kind of pages should we have on it just

kind of pages should we have on it just kind of pages should we have on it just being able to ask people those questions being able to ask people those questions being able to ask people those questions like in real life context obviously you like in real life context obviously you like in real life context obviously you can always ask them in our facebook can always ask them in our facebook can always ask them in our facebook group but it is nice to have some people group but it is nice to have some people group but it is nice to have some people just to chat just to chat just to chat around the table with about it and i around the table with about it and i around the table with about it and i think that's what this is for so yes think that's what this is for so yes think that's what this is for so yes executive pastors if you're anyone executive pastors if you're anyone executive pastors if you're anyone that's overseeing any type of that's overseeing any type of that's overseeing any type of communication communication communication and you don't have a dedicated staff and you don't have a dedicated staff and you don't have a dedicated staff person yes this is definitely for you person yes this is definitely for you person yes this is definitely for you and then will i sign your book and then will i sign your book and then will i sign your book absolutely i will feel ridiculous and my absolutely i will feel ridiculous and my absolutely i will feel ridiculous and my last name is all red and i shall turn last name is all red and i shall turn last name is all red and i shall turn all red if you ask me to do that okay okay uh i probably will but just because i uh i probably will but just because i uh i probably will but just because i want to see you turn all red want to see you turn all red want to see you turn all red okay excellent i'm looking forward to it okay excellent i'm looking forward to it okay excellent i'm looking forward to it oh well katie thank you so much for oh well katie thank you so much for oh well katie thank you so much for joining us as always it's joining us as always it's joining us as always it's a privilege and a pleasure to have you a privilege and a pleasure to have you a privilege and a pleasure to have you on the on the podcast and uh thanks on the on the podcast and uh thanks on the on the podcast and uh thanks again we appreciate you yeah thank you i again we appreciate you yeah thank you i again we appreciate you yeah thank you i want to remind your people okay so if want to remind your people okay so if want to remind your people okay so if you want to order the book you want to order the book you want to order the book churchcommunications.com churchcommunications.com churchcommunications.com book will take you to a landing page to book will take you to a landing page to book will take you to a landing page to get the book if you would like to go get the book if you would like to go get the book if you would like to go about it that way and then for the about it that way and then for the about it that way and then for the conference churchcommunications.com conference churchcommunications.com conference churchcommunications.com [Music] [Music] [Music] conference will take you to the landing conference will take you to the landing conference will take you to the landing page for registration for the conference page for registration for the conference page for registration for the conference and then 100 off will give you 100 off and then 100 off will give you 100 off and then 100 off will give you 100 off if you're listening to this podcast if you're listening to this podcast if you're listening to this podcast love it love it love it that's awesome thanks so much katie yeah that's awesome thanks so much katie yeah that's awesome thanks so much katie yeah thanks y'all