How Your Church Can Use Video in a Fresh and Better Way | Omar El-Takrori

you know this might be a little bit deep you know this might be a little bit deep but it's kind of like modern day but it's kind of like modern day but it's kind of like modern day religion it's it's caring so much how we religion it's it's caring so much how we religion it's it's caring so much how we look that we forsake to even be look that we forsake to even be look that we forsake to even be effective you know like it's it's a it's effective you know like it's it's a it's effective you know like it's it's a it's a fun I mean it's like I said it's kind a fun I mean it's like I said it's kind a fun I mean it's like I said it's kind of deep but of deep but of deep but it the the thing is is content value is it the the thing is is content value is it the the thing is is content value is more important than production value more important than production value more important than production value right so the potency of content the right so the potency of content the right so the potency of content the contents of your content is what matters contents of your content is what matters contents of your content is what matters this is season three episode 26 of the this is season three episode 26 of the this is season three episode 26 of the missional marketing podcast thanks for missional marketing podcast thanks for missional marketing podcast thanks for tuning in to this episode my name is tuning in to this episode my name is tuning in to this episode my name is Bart Blair and I am the co-host of the Bart Blair and I am the co-host of the Bart Blair and I am the co-host of the show I am one of the digital marketing show I am one of the digital marketing show I am one of the digital marketing and digital strategy coaches at and digital strategy coaches at and digital strategy coaches at missional marketing and our goal uh both missional marketing and our goal uh both missional marketing and our goal uh both with this podcast and with everything with this podcast and with everything with this podcast and with everything else that we do organizationally is else that we do organizationally is else that we do organizationally is designed to help your church grow by designed to help your church grow by designed to help your church grow by leveraging digital marketing and leveraging digital marketing and leveraging digital marketing and effective Communications we want to effective Communications we want to effective Communications we want to Simply help your church leverage the Simply help your church leverage the Simply help your church leverage the tools that are available to you and the tools that are available to you and the tools that are available to you and the resources that you have online to reach resources that you have online to reach resources that you have online to reach more people for Jesus and if we can help more people for Jesus and if we can help more people for Jesus and if we can help you do that then we feel like we are you do that then we feel like we are you do that then we feel like we are doing our job well doing our job well doing our job well um thanks for tuning in to this episode um thanks for tuning in to this episode um thanks for tuning in to this episode it is one that I've been really excited it is one that I've been really excited it is one that I've been really excited about having for quite some time our about having for quite some time our about having for quite some time our guest today is a content creator and guest today is a content creator and guest today is a content creator and Pastor named Omar El takori uh if you uh Pastor named Omar El takori uh if you uh Pastor named Omar El takori uh if you uh aren't following Omar on social media aren't following Omar on social media aren't following Omar on social media specifically on Instagram or Tick Tock specifically on Instagram or Tick Tock specifically on Instagram or Tick Tock you ought to be the guy is brilliant you ought to be the guy is brilliant you ought to be the guy is brilliant unfortunately we ran into some technical unfortunately we ran into some technical unfortunately we ran into some technical difficulties both before we started difficulties both before we started difficulties both before we started recording as well as right in the middle recording as well as right in the middle recording as well as right in the middle of this podcast episode so it is a of this podcast episode so it is a of this podcast episode so it is a little shorter than most of our podcast

little shorter than most of our podcast little shorter than most of our podcast episodes and we didn't really quite get episodes and we didn't really quite get episodes and we didn't really quite get into all the stuff that we wanted to into all the stuff that we wanted to into all the stuff that we wanted to discuss with Omar but we are going to discuss with Omar but we are going to discuss with Omar but we are going to set up another opportunity to do part set up another opportunity to do part set up another opportunity to do part two of this particular conversation but two of this particular conversation but two of this particular conversation but I think that the things that Omar I think that the things that Omar I think that the things that Omar highlights for us in this episode will highlights for us in this episode will highlights for us in this episode will be very insightful for you this might be very insightful for you this might be very insightful for you this might actually be an episode that you want to actually be an episode that you want to actually be an episode that you want to tee up for your entire leadership team tee up for your entire leadership team tee up for your entire leadership team as you think about how you're using as you think about how you're using as you think about how you're using digital media and the digital media digital media and the digital media digital media and the digital media platforms at your disposal to reach more platforms at your disposal to reach more platforms at your disposal to reach more people and to disciple the people in people and to disciple the people in people and to disciple the people in your church it's a great conversation I your church it's a great conversation I your church it's a great conversation I hope that you will agree if you do agree hope that you will agree if you do agree hope that you will agree if you do agree would you be so kind as to leave us a would you be so kind as to leave us a would you be so kind as to leave us a rating and a review uh on whatever your rating and a review uh on whatever your rating and a review uh on whatever your favorite podcasting platform is or on favorite podcasting platform is or on favorite podcasting platform is or on our YouTube channel if you're watching our YouTube channel if you're watching our YouTube channel if you're watching this on YouTube We love your feedback this on YouTube We love your feedback this on YouTube We love your feedback and remember if you're not subscribed and remember if you're not subscribed and remember if you're not subscribed make sure that you subscribe so that you make sure that you subscribe so that you make sure that you subscribe so that you don't miss any of the future episodes don't miss any of the future episodes don't miss any of the future episodes that we have rolling out here that's it that we have rolling out here that's it that we have rolling out here that's it for this week's intro again thanks again for this week's intro again thanks again for this week's intro again thanks again for tuning in I'm Bart Blair and I'm for tuning in I'm Bart Blair and I'm for tuning in I'm Bart Blair and I'm going to throw things over to the CEO of going to throw things over to the CEO of going to throw things over to the CEO of missional marketing Jason Hamrock and missional marketing Jason Hamrock and missional marketing Jason Hamrock and here's our interview with Omar El takori here's our interview with Omar El takori here's our interview with Omar El takori hey Omar welcome to the show how you hey Omar welcome to the show how you hey Omar welcome to the show how you doing today man doing today man doing today man dude I'm excited I'm honored to be here dude I'm excited I'm honored to be here dude I'm excited I'm honored to be here and help uh some communication directors and help uh some communication directors and help uh some communication directors and people who are involved in Ministry and people who are involved in Ministry and people who are involved in Ministry and see how we can use video in a better and see how we can use video in a better and see how we can use video in a better and fresh way ooh I love it yes all and fresh way ooh I love it yes all and fresh way ooh I love it yes all right you just let it out of the bag right you just let it out of the bag right you just let it out of the bag right there right there right there there's the title that's the that's that there's the title that's the that's that there's the title that's the that's that just became the title of the episode just became the title of the episode just became the title of the episode using the video in a fresh and better

using the video in a fresh and better using the video in a fresh and better way that's awesome yeah yeah this is way that's awesome yeah yeah this is way that's awesome yeah yeah this is going to be a great uh episode I'm going to be a great uh episode I'm going to be a great uh episode I'm really excited to unpack this with you really excited to unpack this with you really excited to unpack this with you um let our let our listeners know a um let our let our listeners know a um let our let our listeners know a little bit about you where you live little bit about you where you live little bit about you where you live where what's your ministry experience where what's your ministry experience where what's your ministry experience and what's your passion yeah my name is and what's your passion yeah my name is and what's your passion yeah my name is Omar El takori and currently I am a Omar El takori and currently I am a Omar El takori and currently I am a full-time Creator I create content for a full-time Creator I create content for a full-time Creator I create content for a channel called think media on YouTube channel called think media on YouTube channel called think media on YouTube have a little over 2.3 million have a little over 2.3 million have a little over 2.3 million subscribers where we teach uh people the subscribers where we teach uh people the subscribers where we teach uh people the best tips and tools on how to how to best tips and tools on how to how to best tips and tools on how to how to build their influence with online video build their influence with online video build their influence with online video and YouTube and a lot of times there's and YouTube and a lot of times there's and YouTube and a lot of times there's crossover because we have opportunity to crossover because we have opportunity to crossover because we have opportunity to reach churches as we try to reach people reach churches as we try to reach people reach churches as we try to reach people in just that idea but we are also a you in just that idea but we are also a you in just that idea but we are also a you know a company built on scripture and know a company built on scripture and know a company built on scripture and you know biblical principles and you you know biblical principles and you you know biblical principles and you know I'm also a community pastor at my know I'm also a community pastor at my know I'm also a community pastor at my church I helped my pastors pastors jabin church I helped my pastors pastors jabin church I helped my pastors pastors jabin and Shannon Chavez plan a church about and Shannon Chavez plan a church about and Shannon Chavez plan a church about five years ago here in Las Vegas Nevada five years ago here in Las Vegas Nevada five years ago here in Las Vegas Nevada called City Light Church and so um I called City Light Church and so um I called City Light Church and so um I found myself in you know like I found myself in you know like I found myself in you know like I definitely have a heart for the local definitely have a heart for the local definitely have a heart for the local church it's kind of how we're even using church it's kind of how we're even using church it's kind of how we're even using the influence on think media to kind of the influence on think media to kind of the influence on think media to kind of you know you know build the kingdom and you know you know build the kingdom and you know you know build the kingdom and yeah I mean in that I've seen that a lot yeah I mean in that I've seen that a lot yeah I mean in that I've seen that a lot of churches can use the help as well but of churches can use the help as well but of churches can use the help as well but I I used to work at a church as a I I used to work at a church as a I I used to work at a church as a creative director and and you know creative director and and you know creative director and and you know really grew in my gifts talents and really grew in my gifts talents and really grew in my gifts talents and abilities in that role for about three abilities in that role for about three abilities in that role for about three and a half years and then kind of and a half years and then kind of and a half years and then kind of stepped off staff to do pursue uh stepped off staff to do pursue uh stepped off staff to do pursue uh starting a business and doing you know starting a business and doing you know starting a business and doing you know small business promos you know weddings

small business promos you know weddings small business promos you know weddings and family photo shoots and and that was and family photo shoots and and that was and family photo shoots and and that was really cool until the opportunity really cool until the opportunity really cool until the opportunity presented itself to be able to help Sean presented itself to be able to help Sean presented itself to be able to help Sean Cannell who's the CEO of think media Cannell who's the CEO of think media Cannell who's the CEO of think media around 2016. help him shoot and edit around 2016. help him shoot and edit around 2016. help him shoot and edit some videos and then around 2019 he was some videos and then around 2019 he was some videos and then around 2019 he was like Hey can you can you start teaching like Hey can you can you start teaching like Hey can you can you start teaching and so it's been a cool journey to see and so it's been a cool journey to see and so it's been a cool journey to see the growth of think media the growth of think media the growth of think media um and you know to what it is now you um and you know to what it is now you um and you know to what it is now you know over 15 plus W2 employees multiple know over 15 plus W2 employees multiple know over 15 plus W2 employees multiple creators and really trying to help creators and really trying to help creators and really trying to help people capitalize on the opportunity people capitalize on the opportunity people capitalize on the opportunity with online video and what's so cool is with online video and what's so cool is with online video and what's so cool is like I said we you know think media is a like I said we you know think media is a like I said we you know think media is a biblically you know biblical principle biblically you know biblical principle biblically you know biblical principle company that or it's built on biblical company that or it's built on biblical company that or it's built on biblical principles that we even use the principles that we even use the principles that we even use the opportunity to share the gospel in the opportunity to share the gospel in the opportunity to share the gospel in the form of having Live Events we'll have a form of having Live Events we'll have a form of having Live Events we'll have a live event it's a mark usually video live event it's a mark usually video live event it's a mark usually video marketing event last year we had one in marketing event last year we had one in marketing event last year we had one in May of 2022 and you know we invited John May of 2022 and you know we invited John May of 2022 and you know we invited John bevere to do a bonus session and we said bevere to do a bonus session and we said bevere to do a bonus session and we said hey if you want to come to the bonus hey if you want to come to the bonus hey if you want to come to the bonus session where you know come figure out session where you know come figure out session where you know come figure out the secret sauce we're giving away 300 the secret sauce we're giving away 300 the secret sauce we're giving away 300 books and you know there was 600 plus books and you know there was 600 plus books and you know there was 600 plus attendees that came to just that bonus attendees that came to just that bonus attendees that came to just that bonus session and John didn't hold back uh he session and John didn't hold back uh he session and John didn't hold back uh he you know laid out the gospel and you you know laid out the gospel and you you know laid out the gospel and you know I think around 300 people raised know I think around 300 people raised know I think around 300 people raised their hand and their hand and their hand and um gave their life to the Lord and just um gave their life to the Lord and just um gave their life to the Lord and just a seed moment and and just how we can a seed moment and and just how we can a seed moment and and just how we can facilitate that we try to do the best as facilitate that we try to do the best as facilitate that we try to do the best as possible in regards to getting people possible in regards to getting people possible in regards to getting people plugged into local churches and stuff plugged into local churches and stuff plugged into local churches and stuff but all that to say that's kind of what but all that to say that's kind of what but all that to say that's kind of what I'm doing it's also a lot I also just I'm doing it's also a lot I also just I'm doing it's also a lot I also just opened up my own Studio here in Las opened up my own Studio here in Las opened up my own Studio here in Las Vegas I started a group coaching program

Vegas I started a group coaching program Vegas I started a group coaching program to help entrepreneurs get their setup to help entrepreneurs get their setup to help entrepreneurs get their setup kind of Set uh dialed because I do think kind of Set uh dialed because I do think kind of Set uh dialed because I do think having a quality setup matters if you're having a quality setup matters if you're having a quality setup matters if you're a professional and um and so yeah it's a professional and um and so yeah it's a professional and um and so yeah it's been fun I really just video being a big been fun I really just video being a big been fun I really just video being a big part of my life as I took broadcast part of my life as I took broadcast part of my life as I took broadcast journalism in high school this is now journalism in high school this is now journalism in high school this is now over or 15 years ago that's when I first over or 15 years ago that's when I first over or 15 years ago that's when I first got introduced to Adobe Premiere Pro and got introduced to Adobe Premiere Pro and got introduced to Adobe Premiere Pro and I really fell in love with the process I really fell in love with the process I really fell in love with the process process of creating videos and you know process of creating videos and you know process of creating videos and you know looking back now it's funny that I'm the looking back now it's funny that I'm the looking back now it's funny that I'm the guy teaching it a lot of people think guy teaching it a lot of people think guy teaching it a lot of people think I'm I'm fairly gifted but I just think I'm I'm fairly gifted but I just think I'm I'm fairly gifted but I just think if you do something for a really long if you do something for a really long if you do something for a really long time and you evaluate and you improve time and you evaluate and you improve time and you evaluate and you improve that over time you just become really that over time you just become really that over time you just become really good at what it is you do and so kind of good at what it is you do and so kind of good at what it is you do and so kind of just kind of my my test testimony in just kind of my my test testimony in just kind of my my test testimony in that and even in the form of getting in that and even in the form of getting in that and even in the form of getting in front of camera and teaching I've also front of camera and teaching I've also front of camera and teaching I've also been afforded opportunity for my pastor been afforded opportunity for my pastor been afforded opportunity for my pastor to allow me to preach on weekends and I to allow me to preach on weekends and I to allow me to preach on weekends and I think my pastor is a phenomenal think my pastor is a phenomenal think my pastor is a phenomenal Communicator he's spoken at Elevation Communicator he's spoken at Elevation Communicator he's spoken at Elevation Church Transformation Church Hillsong Church Transformation Church Hillsong Church Transformation Church Hillsong like you name it he's been on those like you name it he's been on those like you name it he's been on those stages and I and I have the privilege to stages and I and I have the privilege to stages and I and I have the privilege to be able to learn from him and uh and be able to learn from him and uh and be able to learn from him and uh and grow in my communication even as a Bible grow in my communication even as a Bible grow in my communication even as a Bible teacher and so yeah I guess you could teacher and so yeah I guess you could teacher and so yeah I guess you could say I'm a pretty Dynamic kind of guy say I'm a pretty Dynamic kind of guy say I'm a pretty Dynamic kind of guy well that's awesome okay so I have a lot well that's awesome okay so I have a lot well that's awesome okay so I have a lot of questions that I want to run by you of questions that I want to run by you of questions that I want to run by you but off the top of my head we talk Bart but off the top of my head we talk Bart but off the top of my head we talk Bart 9 talk to churches all the time about 9 talk to churches all the time about 9 talk to churches all the time about you know things that we do for them so you know things that we do for them so you know things that we do for them so advertise like Easter is coming up so advertise like Easter is coming up so advertise like Easter is coming up so we'll be advertising for Easter well we'll be advertising for Easter well we'll be advertising for Easter well inevitably we get asked hey what's the inevitably we get asked hey what's the inevitably we get asked hey what's the best way to build our video for best way to build our video for best way to build our video for promotions right they they they're

promotions right they they they're promotions right they they they're looking for ideas they're looking for looking for ideas they're looking for looking for ideas they're looking for those those tips in in creating videos those those tips in in creating videos those those tips in in creating videos and and I give them different answers and and I give them different answers and and I give them different answers I'm really curious about your answer I'm really curious about your answer I'm really curious about your answer like what's the best way what's the like what's the best way what's the like what's the best way what's the Nuggets that you would offer people that Nuggets that you would offer people that Nuggets that you would offer people that are wanting to create videos are wanting to create videos are wanting to create videos yeah I think when it comes to promoting yeah I think when it comes to promoting yeah I think when it comes to promoting because like I I love promoting that's because like I I love promoting that's because like I I love promoting that's the whole that's like part of it not the the whole that's like part of it not the the whole that's like part of it not the whole point but I do think the bigger whole point but I do think the bigger whole point but I do think the bigger picture is what matters right I I think picture is what matters right I I think picture is what matters right I I think the question churches should be asking the question churches should be asking the question churches should be asking rather than like what should we make for rather than like what should we make for rather than like what should we make for our video promo because we put so much our video promo because we put so much our video promo because we put so much energy into one video but we we forsake energy into one video but we we forsake energy into one video but we we forsake the two and a half months we have until the two and a half months we have until the two and a half months we have until Easter or you know and what are we doing Easter or you know and what are we doing Easter or you know and what are we doing between that time to actually get between that time to actually get between that time to actually get awareness and I think that's where we're awareness and I think that's where we're awareness and I think that's where we're missing missing missing um and I say we as in like a general um and I say we as in like a general um and I say we as in like a general statement in regards to the church statement in regards to the church statement in regards to the church because I don't think you know not a lot because I don't think you know not a lot because I don't think you know not a lot of churches are just missing the of churches are just missing the of churches are just missing the opportunity with videos to just show up opportunity with videos to just show up opportunity with videos to just show up Monday through Friday like you you don't Monday through Friday like you you don't Monday through Friday like you you don't actually have to do a paid advertisement actually have to do a paid advertisement actually have to do a paid advertisement if you're if you just show up if you're if you just show up if you're if you just show up consistently you know and I I I think consistently you know and I I I think consistently you know and I I I think you know what's funny about marketing is you know what's funny about marketing is you know what's funny about marketing is a lot of the times when we Market uh a lot of the times when we Market uh a lot of the times when we Market uh we're trying to Market to the individual we're trying to Market to the individual we're trying to Market to the individual that we we don't you know that we we don't you know that we we don't you know wholeheartedly want you know like and I wholeheartedly want you know like and I wholeheartedly want you know like and I know like Easter presents itself as an know like Easter presents itself as an know like Easter presents itself as an opportunity to meet a lot of people but opportunity to meet a lot of people but opportunity to meet a lot of people but but creasters are not necessarily the but creasters are not necessarily the but creasters are not necessarily the church isn't built on creasters so so church isn't built on creasters so so church isn't built on creasters so so we're actually promoting and trying to

we're actually promoting and trying to we're actually promoting and trying to get creases in the door and with the get creases in the door and with the get creases in the door and with the hope that that net you know it becomes hope that that net you know it becomes hope that that net you know it becomes like yeah we present the gospel in a like yeah we present the gospel in a like yeah we present the gospel in a fresh way and then hopefully they become fresh way and then hopefully they become fresh way and then hopefully they become a member and then they jump on a team a member and then they jump on a team a member and then they jump on a team that's a that's a great you know that's a that's a great you know that's a that's a great you know customer or you know member journey I customer or you know member journey I customer or you know member journey I guess you could say but I I I really guess you could say but I I I really guess you could say but I I I really want to encourage churches to step into want to encourage churches to step into want to encourage churches to step into producing content that actually is producing content that actually is producing content that actually is helping your church helping your church helping your church because what's funny is when you start because what's funny is when you start because what's funny is when you start helping people it becomes very shareable helping people it becomes very shareable helping people it becomes very shareable and then the people are actually and then the people are actually and then the people are actually promoting and when your church is promoting and when your church is promoting and when your church is responsible for discipling or educating responsible for discipling or educating responsible for discipling or educating people through video then then the people through video then then the people through video then then the awareness starts taking place which awareness starts taking place which awareness starts taking place which really I mean that's that's honestly my really I mean that's that's honestly my really I mean that's that's honestly my past like what's the goal with Instagram past like what's the goal with Instagram past like what's the goal with Instagram number one what's the goal with tick number one what's the goal with tick number one what's the goal with tick it's it's to just be be aware people it's it's to just be be aware people it's it's to just be be aware people know that we are around and so that when know that we are around and so that when know that we are around and so that when they come to that place they they think they come to that place they they think they come to that place they they think of us and some as far as like what kind of us and some as far as like what kind of us and some as far as like what kind of videos can do that you know I of videos can do that you know I of videos can do that you know I definitely think you know taking the definitely think you know taking the definitely think you know taking the weekend sermon and cutting that up into weekend sermon and cutting that up into weekend sermon and cutting that up into a few Clips a week and promo and posting a few Clips a week and promo and posting a few Clips a week and promo and posting that online is a way to utilize that online is a way to utilize that online is a way to utilize something that's already happening you something that's already happening you something that's already happening you know if if you if um churches can know if if you if um churches can know if if you if um churches can consider starting a video podcast you consider starting a video podcast you consider starting a video podcast you know I know a lot of times even YouTube know I know a lot of times even YouTube know I know a lot of times even YouTube channels are just hosting sermons but channels are just hosting sermons but channels are just hosting sermons but you know you could start an interview you know you could start an interview you know you could start an interview show with people in your church and talk show with people in your church and talk show with people in your church and talk about and just interview them on their about and just interview them on their about and just interview them on their stories single mothers entrepreneurs stories single mothers entrepreneurs stories single mothers entrepreneurs dads you know like youth growing growing

dads you know like youth growing growing dads you know like youth growing growing up in the church and now they're you up in the church and now they're you up in the church and now they're you know leading or maybe they're on staff know leading or maybe they're on staff know leading or maybe they're on staff and these conversations could be 15 20 and these conversations could be 15 20 and these conversations could be 15 20 30 minute long conversations where 30 minute long conversations where 30 minute long conversations where people are sharing their testimony Bible people are sharing their testimony Bible people are sharing their testimony Bible says we are Overcomers by the blood of says we are Overcomers by the blood of says we are Overcomers by the blood of the lamb and the word of Our Testimony the lamb and the word of Our Testimony the lamb and the word of Our Testimony but we don't have to put all this energy but we don't have to put all this energy but we don't have to put all this energy into one cinematic testimonial video we into one cinematic testimonial video we into one cinematic testimonial video we can actually just record conversations can actually just record conversations can actually just record conversations and from those conversations we can cut and from those conversations we can cut and from those conversations we can cut up reels this is what I call the up reels this is what I call the up reels this is what I call the mothership strategy like sit down once mothership strategy like sit down once mothership strategy like sit down once create a create some content and then create a create some content and then create a create some content and then you can spin off upload that audio to you can spin off upload that audio to you can spin off upload that audio to the podcast get three to five Clips the podcast get three to five Clips the podcast get three to five Clips upload that to YouTube shorts you know upload that to YouTube shorts you know upload that to YouTube shorts you know Instagram and stuff and then you have Instagram and stuff and then you have Instagram and stuff and then you have this Con this this piece of content that this Con this this piece of content that this Con this this piece of content that could live on the channel getting could live on the channel getting could live on the channel getting another untapped uh idea that churches another untapped uh idea that churches another untapped uh idea that churches can start implementing is creating can start implementing is creating can start implementing is creating courses for your church and those courses for your church and those courses for your church and those courses could be hosted on on YouTube courses could be hosted on on YouTube courses could be hosted on on YouTube you know what are the biggest questions you know what are the biggest questions you know what are the biggest questions people are asking they probably don't people are asking they probably don't people are asking they probably don't know where to start when it comes to know where to start when it comes to know where to start when it comes to prayer they probably don't know where to prayer they probably don't know where to prayer they probably don't know where to start when it comes to reading the Bible start when it comes to reading the Bible start when it comes to reading the Bible they probably don't know where to you they probably don't know where to you they probably don't know where to you know they don't know how to study know they don't know how to study know they don't know how to study scripture like can can you do a book of scripture like can can you do a book of scripture like can can you do a book of Ephesians Series where we show up every Ephesians Series where we show up every Ephesians Series where we show up every Wednesday we're dropping a video Wednesday we're dropping a video Wednesday we're dropping a video and then it turns into a playlist and and then it turns into a playlist and and then it turns into a playlist and now you have this asset for your church now you have this asset for your church now you have this asset for your church and I think this is what it's going to and I think this is what it's going to and I think this is what it's going to do it's going to create awareness and do it's going to create awareness and do it's going to create awareness and what's funny is like you know you guys what's funny is like you know you guys what's funny is like you know you guys are big on like running ads for churches are big on like running ads for churches are big on like running ads for churches and stuff you know a part citylight will and stuff you know a part citylight will and stuff you know a part citylight will experience three uh we're uh celebrating experience three uh we're uh celebrating experience three uh we're uh celebrating five years in in February 19th will be five years in in February 19th will be five years in in February 19th will be five years and we're seeing five years and we're seeing five years and we're seeing um you know around 1500 people on a um you know around 1500 people on a um you know around 1500 people on a Sunday and we're trying to handle the

Sunday and we're trying to handle the Sunday and we're trying to handle the crowds and we can't even pay for crowds and we can't even pay for crowds and we can't even pay for marketing like we could we have we we marketing like we could we have we we marketing like we could we have we we have the problem of we don't know where have the problem of we don't know where have the problem of we don't know where to where people would even go and but to where people would even go and but to where people would even go and but but it's because we're utilizing what's but it's because we're utilizing what's but it's because we're utilizing what's already happening to promote what is already happening to promote what is already happening to promote what is going on and when I say that word going on and when I say that word going on and when I say that word promote I'm not saying everything we promote I'm not saying everything we promote I'm not saying everything we post is get here come here don't miss post is get here come here don't miss post is get here come here don't miss this this time this place no it's it's this this time this place no it's it's this this time this place no it's it's actual helpful content that is actually actual helpful content that is actually actual helpful content that is actually helping people on their walk Monday helping people on their walk Monday helping people on their walk Monday through Saturday and I think that's kind through Saturday and I think that's kind through Saturday and I think that's kind of like the new way of thinking when it of like the new way of thinking when it of like the new way of thinking when it comes to you know leading a Church's comes to you know leading a Church's comes to you know leading a Church's media Department I used to be a creative media Department I used to be a creative media Department I used to be a creative director at a church and it's a new way director at a church and it's a new way director at a church and it's a new way of thinking because I was solely in of thinking because I was solely in of thinking because I was solely in charge of promoting Ministries making charge of promoting Ministries making charge of promoting Ministries making fun you know Pro ads to play on the fun you know Pro ads to play on the fun you know Pro ads to play on the weekends and now when I think about a a weekends and now when I think about a a weekends and now when I think about a a communication or creative director at a communication or creative director at a communication or creative director at a church you almost have to step into a church you almost have to step into a church you almost have to step into a pastoral point of view because because pastoral point of view because because pastoral point of view because because now the platform is an opportunity for now the platform is an opportunity for now the platform is an opportunity for people to be pastored and for you to people to be pastored and for you to people to be pastored and for you to have the brain on how that can even have the brain on how that can even have the brain on how that can even happen whether it be for a season you do happen whether it be for a season you do happen whether it be for a season you do a devotional or you know what whatever a devotional or you know what whatever a devotional or you know what whatever that may look like but you being able to that may look like but you being able to that may look like but you being able to think those strategies through is really think those strategies through is really think those strategies through is really important because important because important because I have found that most pastors don't I have found that most pastors don't I have found that most pastors don't have a Content problem if you tell them have a Content problem if you tell them have a Content problem if you tell them like hey can you write me up a seven day like hey can you write me up a seven day like hey can you write me up a seven day Devo on peace they're gonna be like yeah Devo on peace they're gonna be like yeah Devo on peace they're gonna be like yeah I already had it I did a series like I already had it I did a series like I already had it I did a series like three years ago I already have it like three years ago I already have it like three years ago I already have it like I'll just bring it out of the Woodworks I'll just bring it out of the Woodworks I'll just bring it out of the Woodworks okay well we're gonna sit down on this okay well we're gonna sit down on this okay well we're gonna sit down on this time here's this time window we're gonna time here's this time window we're gonna time here's this time window we're gonna shoot all seven of these DeVos eight to

shoot all seven of these DeVos eight to shoot all seven of these DeVos eight to ten fifteen minutes each and then we'll ten fifteen minutes each and then we'll ten fifteen minutes each and then we'll have content for seven weeks and then have content for seven weeks and then have content for seven weeks and then we're gonna have this asset on peace you we're gonna have this asset on peace you we're gonna have this asset on peace you know what you know like I I think as I'm know what you know like I I think as I'm know what you know like I I think as I'm talking people are probably like getting talking people are probably like getting talking people are probably like getting ideas but I think that's the big ideas but I think that's the big ideas but I think that's the big question like what are we doing from now question like what are we doing from now question like what are we doing from now until Easter to create an awareness until Easter to create an awareness until Easter to create an awareness about the fact that we just exist and about the fact that we just exist and about the fact that we just exist and that yeah that yeah that yeah be over relief be over relief be over relief overthinking in terms of a studio right overthinking in terms of a studio right overthinking in terms of a studio right it's just it's just it's just use an iPhone you know have some decent use an iPhone you know have some decent use an iPhone you know have some decent light good microphone light good microphone light good microphone you can get wireless mics on Amazon you can get wireless mics on Amazon you can get wireless mics on Amazon right now for like 35 dollars it's it right now for like 35 dollars it's it right now for like 35 dollars it's it plugs one and then it has two and you plugs one and then it has two and you plugs one and then it has two and you can literally do a a nice little can literally do a a nice little can literally do a a nice little conversation with it yeah for sure I I conversation with it yeah for sure I I conversation with it yeah for sure I I think you know and I don't want it so so think you know and I don't want it so so think you know and I don't want it so so you Omar watch your videos and the you Omar watch your videos and the you Omar watch your videos and the content that you're creating you are content that you're creating you are content that you're creating you are really working to help primarily really working to help primarily really working to help primarily entrepreneurs but certainly churches as entrepreneurs but certainly churches as entrepreneurs but certainly churches as well really Elevate their game as far as well really Elevate their game as far as well really Elevate their game as far as production production quality and things production production quality and things production production quality and things like that I mean you provide a lot of like that I mean you provide a lot of like that I mean you provide a lot of stuff that is super super helpful in in stuff that is super super helpful in in stuff that is super super helpful in in that regard at the same time I think one that regard at the same time I think one that regard at the same time I think one of the tensions that a lot of churches of the tensions that a lot of churches of the tensions that a lot of churches struggle with is wanting to produce struggle with is wanting to produce struggle with is wanting to produce everything at an HBO level and not being everything at an HBO level and not being everything at an HBO level and not being able to do that and therefore they they able to do that and therefore they they able to do that and therefore they they don't do anything you know I'm a I I don't do anything you know I'm a I I don't do anything you know I'm a I I don't want to say I'm a garyvee fan but don't want to say I'm a garyvee fan but don't want to say I'm a garyvee fan but I will say Gary says version one is I will say Gary says version one is I will say Gary says version one is better than version none and that's one better than version none and that's one better than version none and that's one of the things that from from garyvee of the things that from from garyvee of the things that from from garyvee that I've always said you know sometimes

that I've always said you know sometimes that I've always said you know sometimes you just gotta go and do it and if you you just gotta go and do it and if you you just gotta go and do it and if you do it then you learn how to do it better do it then you learn how to do it better do it then you learn how to do it better but we work with a lot of churches that but we work with a lot of churches that but we work with a lot of churches that I see that I see that paralysis because I see that I see that paralysis because I see that I see that paralysis because we if we can't do everything at that we if we can't do everything at that we if we can't do everything at that broadcast level all the time then we broadcast level all the time then we broadcast level all the time then we don't do anything and what what what's don't do anything and what what what's don't do anything and what what what's your commentary or feedback on something your commentary or feedback on something your commentary or feedback on something like that like that like that I think it's you know this might be a I think it's you know this might be a I think it's you know this might be a little bit deep but it's kind of like little bit deep but it's kind of like little bit deep but it's kind of like modern day religion it's it's caring so modern day religion it's it's caring so modern day religion it's it's caring so much how we look that we forsake to even much how we look that we forsake to even much how we look that we forsake to even be effective you know like it's it's a be effective you know like it's it's a be effective you know like it's it's a it's a fun I mean it's like I said it's it's a fun I mean it's like I said it's it's a fun I mean it's like I said it's kind of deep but kind of deep but kind of deep but it it it the the thing is is content value is the the thing is is content value is the the thing is is content value is more important than production value more important than production value more important than production value right so the potency of content the right so the potency of content the right so the potency of content the contents of your content is what matters contents of your content is what matters contents of your content is what matters I have I have this coaching group like I have I have this coaching group like I have I have this coaching group like literally right before this call or this literally right before this call or this literally right before this call or this interview I had my coaching call and I interview I had my coaching call and I interview I had my coaching call and I just interviewed one of the students in just interviewed one of the students in just interviewed one of the students in my group who has grown his IG from 2 000 my group who has grown his IG from 2 000 my group who has grown his IG from 2 000 followers in December and we are here followers in December and we are here followers in December and we are here and now February 7 and he has 68 000 and now February 7 and he has 68 000 and now February 7 and he has 68 000 followers followers followers all done with his smartphone all posting all done with his smartphone all posting all done with his smartphone all posting content on how to read the Bible and content on how to read the Bible and content on how to read the Bible and where to get started and he would just where to get started and he would just where to get started and he would just go to a coffee shop and then you know go to a coffee shop and then you know go to a coffee shop and then you know you're not even using audio just sharing you're not even using audio just sharing you're not even using audio just sharing like here are three Bible books that you like here are three Bible books that you like here are three Bible books that you can read about identity boom boom boom can read about identity boom boom boom can read about identity boom boom boom and people love that stuff and it's and people love that stuff and it's and people love that stuff and it's crazy that like this guy is growing his crazy that like this guy is growing his crazy that like this guy is growing his influence Chris Christian myel influence Chris Christian myel influence Chris Christian myel and and and yet you know he's a he's a and and and yet you know he's a he's a and and and yet you know he's a he's a student Pastor he's also an intern student Pastor he's also an intern student Pastor he's also an intern director he he's doing a lot of things

director he he's doing a lot of things director he he's doing a lot of things but he just felt like dude people are but he just felt like dude people are but he just felt like dude people are spending eight hours a day on their spending eight hours a day on their spending eight hours a day on their phones and and and the church is is phones and and and the church is is phones and and and the church is is vacant you know it's it's funny because vacant you know it's it's funny because vacant you know it's it's funny because it also is a bigger picture of what a it also is a bigger picture of what a it also is a bigger picture of what a lot of times the emphasis church has and lot of times the emphasis church has and lot of times the emphasis church has and that we put all our eggs in the Sunday that we put all our eggs in the Sunday that we put all our eggs in the Sunday basket and then the church is nowhere to basket and then the church is nowhere to basket and then the church is nowhere to be found Monday through Saturday and I be found Monday through Saturday and I be found Monday through Saturday and I even see that on a on a social media even see that on a on a social media even see that on a on a social media standpoint I think churches do an standpoint I think churches do an standpoint I think churches do an incredible job on on Sundays you're incredible job on on Sundays you're incredible job on on Sundays you're posting you're showing pictures but posting you're showing pictures but posting you're showing pictures but everybody's at church anyway like the everybody's at church anyway like the everybody's at church anyway like the people that are you know that you're people that are you know that you're people that are you know that you're promoting to are going to church so like promoting to are going to church so like promoting to are going to church so like like restructure the strategy so that like restructure the strategy so that like restructure the strategy so that you show up you know during the week and you show up you know during the week and you show up you know during the week and and and that you can get started with and and that you can get started with and and that you can get started with the smartphones like dude you know we the smartphones like dude you know we the smartphones like dude you know we don't have it all figured out like you don't have it all figured out like you don't have it all figured out like you know citylight doesn't do it perfect but know citylight doesn't do it perfect but know citylight doesn't do it perfect but I am pulling out my phone on Sundays and I am pulling out my phone on Sundays and I am pulling out my phone on Sundays and I'm I'm I'm recording volunteers wave at I'm I'm I'm recording volunteers wave at I'm I'm I'm recording volunteers wave at the camera who are you know greeters the camera who are you know greeters the camera who are you know greeters then I'm going to the kids room and I'm then I'm going to the kids room and I'm then I'm going to the kids room and I'm just getting all on my phone so that our just getting all on my phone so that our just getting all on my phone so that our social person has something to pull from social person has something to pull from social person has something to pull from we have because we take photos but like we have because we take photos but like we have because we take photos but like there's dude this looks really good there's dude this looks really good there's dude this looks really good smartphone if you use the rear-facing smartphone if you use the rear-facing smartphone if you use the rear-facing camera set it to 4K it's amazing and camera set it to 4K it's amazing and camera set it to 4K it's amazing and then you can just literally find a then you can just literally find a then you can just literally find a template on Instagram and then you just template on Instagram and then you just template on Instagram and then you just it has a song to it already you just it has a song to it already you just it has a song to it already you just pick four or five six clips and then it pick four or five six clips and then it pick four or five six clips and then it creates an edit for you without even creates an edit for you without even creates an edit for you without even like anything so when I think about like like anything so when I think about like like anything so when I think about like it really it it comes down to this idea it really it it comes down to this idea it really it it comes down to this idea it's not about your resources it's about it's not about your resources it's about it's not about your resources it's about your resourcefulness right so what are your resourcefulness right so what are your resourcefulness right so what are you doing with what you already have you doing with what you already have you doing with what you already have Heck if you have this stuff use it but

Heck if you have this stuff use it but Heck if you have this stuff use it but if you don't or if you haven't and it's if you don't or if you haven't and it's if you don't or if you haven't and it's paralyzing you from using it then just paralyzing you from using it then just paralyzing you from using it then just go to the smartphone and there's just go to the smartphone and there's just go to the smartphone and there's just something about you know we don't want something about you know we don't want something about you know we don't want to be messy because we're the church to be messy because we're the church to be messy because we're the church because people are watching but it's not because people are watching but it's not because people are watching but it's not messy because it's valuable it's it's messy because it's valuable it's it's messy because it's valuable it's it's sharing a story it's it's beautiful what sharing a story it's it's beautiful what sharing a story it's it's beautiful what the church has to offer when you get the church has to offer when you get the church has to offer when you get inside of these doors and when you join inside of these doors and when you join inside of these doors and when you join this community it's going to help your this community it's going to help your this community it's going to help your life if that is the fruit and the life if that is the fruit and the life if that is the fruit and the product or the the thing that you are product or the the thing that you are product or the the thing that you are offering at your church then why are we offering at your church then why are we offering at your church then why are we prohibiting people from from We're prohibiting people from from We're prohibiting people from from We're robbing them you know I was like a lot robbing them you know I was like a lot robbing them you know I was like a lot of people that don't really like that of people that don't really like that of people that don't really like that know they need to be you know we know we know they need to be you know we know we know they need to be you know we know we need to post more we know to be we need need to post more we know to be we need need to post more we know to be we need to be more consistent to be more consistent to be more consistent but you don't realize that there is a but you don't realize that there is a but you don't realize that there is a people waiting for you to show up yeah people waiting for you to show up yeah people waiting for you to show up yeah and and if we don't they don't they're and and if we don't they don't they're and and if we don't they don't they're they either will they'll either follow they either will they'll either follow they either will they'll either follow somebody else or or or they won't be somebody else or or or they won't be somebody else or or or they won't be reached and I think that's a sobering reached and I think that's a sobering reached and I think that's a sobering reality as someone who's so passionate reality as someone who's so passionate reality as someone who's so passionate about the local church that we can about the local church that we can about the local church that we can literally Rob people from meeting with literally Rob people from meeting with literally Rob people from meeting with God because we are so we care so much God because we are so we care so much God because we are so we care so much about perfection about perfection about perfection yeah if you think about yeah if you think about yeah if you think about so this is really for you Church so this is really for you Church so this is really for you Church if you look at an Instagram or Tick Tock if you look at an Instagram or Tick Tock if you look at an Instagram or Tick Tock and you look at those videos just the and you look at those videos just the and you look at those videos just the quality that's all you have to do is quality that's all you have to do is quality that's all you have to do is just be like that you don't have to have just be like that you don't have to have just be like that you don't have to have a a studio with tons of equipment like a a studio with tons of equipment like a a studio with tons of equipment like Omar you're saying just walk around with Omar you're saying just walk around with Omar you're saying just walk around with an iPhone and that is good because an iPhone and that is good because an iPhone and that is good because that's what people are used to seeing that's what people are used to seeing that's what people are used to seeing anyway and so you're you're no different anyway and so you're you're no different anyway and so you're you're no different but your message is totally different but your message is totally different but your message is totally different and I do I will see honestly really big

and I do I will see honestly really big and I do I will see honestly really big churches churches churches are are not consistent because they have are are not consistent because they have are are not consistent because they have that studio space and I know you got to that studio space and I know you got to that studio space and I know you got to book your team to like and I would even book your team to like and I would even book your team to like and I would even say churches that are doing content at a say churches that are doing content at a say churches that are doing content at a very high high level they are actually very high high level they are actually very high high level they are actually not being consistent because of that you not being consistent because of that you not being consistent because of that you know mind hurdle that it has to be shot know mind hurdle that it has to be shot know mind hurdle that it has to be shot in the studio the audio needs to be in the studio the audio needs to be in the studio the audio needs to be perfect and it and it's it's unfortunate perfect and it and it's it's unfortunate perfect and it and it's it's unfortunate because it actually is removing a touch because it actually is removing a touch because it actually is removing a touch there is something relatable even if you there is something relatable even if you there is something relatable even if you do have this stuff to show up a few do have this stuff to show up a few do have this stuff to show up a few times on a smartphone like sometimes our times on a smartphone like sometimes our times on a smartphone like sometimes our pastor will do a a an invite to Sunday pastor will do a a an invite to Sunday pastor will do a a an invite to Sunday just using his phone because there's just using his phone because there's just using his phone because there's just something about seeing your pastor just something about seeing your pastor just something about seeing your pastor in that level you know like he's in that level you know like he's in that level you know like he's relatable he's not just every time I see relatable he's not just every time I see relatable he's not just every time I see him he's shot on a red camera or he's on him he's shot on a red camera or he's on him he's shot on a red camera or he's on a stage no he's at home in his office a stage no he's at home in his office a stage no he's at home in his office like oh I think he's just like me I'm like oh I think he's just like me I'm like oh I think he's just like me I'm you know like there's just there's you know like there's just there's you know like there's just there's something powerful about that that we something powerful about that that we something powerful about that that we definitely miss out on definitely miss out on definitely miss out on hey Bart Blair here I'm the producer of hey Bart Blair here I'm the producer of hey Bart Blair here I'm the producer of missional marketing's church growth missional marketing's church growth missional marketing's church growth interviews podcast thanks so much for interviews podcast thanks so much for interviews podcast thanks so much for tuning in additional marketing we're tuning in additional marketing we're tuning in additional marketing we're passionate about helping churches reach passionate about helping churches reach passionate about helping churches reach more people for Jesus online and one of more people for Jesus online and one of more people for Jesus online and one of the ways that we do that is by helping the ways that we do that is by helping the ways that we do that is by helping churches acquire more new visitors to churches acquire more new visitors to churches acquire more new visitors to their website utilizing the Google ad their website utilizing the Google ad their website utilizing the Google ad Grant Google offers qualifying Grant Google offers qualifying Grant Google offers qualifying non-profits including churches up to ten non-profits including churches up to ten non-profits including churches up to ten thousand dollars a month in advertising thousand dollars a month in advertising thousand dollars a month in advertising that means that you as a church could be that means that you as a church could be that means that you as a church could be using Google as one of your primary using Google as one of your primary using Google as one of your primary digital Outreach strategies to digital Outreach strategies to digital Outreach strategies to communicate the gospel and reach more communicate the gospel and reach more communicate the gospel and reach more people in your community if you'd like people in your community if you'd like people in your community if you'd like to learn more visit our website at to learn more visit our website at to learn more visit our website at missionalmarketing.com and click the missionalmarketing.com and click the missionalmarketing.com and click the link at the top of the page that says link at the top of the page that says link at the top of the page that says Google Grant we'd love an opportunity to

Google Grant we'd love an opportunity to Google Grant we'd love an opportunity to partner with you in your mission to partner with you in your mission to partner with you in your mission to build God's kingdom here on Earth well build God's kingdom here on Earth well build God's kingdom here on Earth well thanks again for listening to our thanks again for listening to our thanks again for listening to our podcast and now back to the show podcast and now back to the show podcast and now back to the show yeah another idea I've always shared yeah another idea I've always shared yeah another idea I've always shared with pastors is hey you know when you're with pastors is hey you know when you're with pastors is hey you know when you're prepping you're sitting at your desk prepping you're sitting at your desk prepping you're sitting at your desk just take a take a minute and just just take a take a minute and just just take a take a minute and just record yourself going hey I'm right now record yourself going hey I'm right now record yourself going hey I'm right now this is what I'm doing just drop a this is what I'm doing just drop a this is what I'm doing just drop a nugget nugget nugget right and then your team take and run right and then your team take and run right and then your team take and run with that oh dude that that's so good with that oh dude that that's so good with that oh dude that that's so good because I think because I think because I think let's let's go a little bit beyond uh let's let's go a little bit beyond uh let's let's go a little bit beyond uh social media for a moment just the the social media for a moment just the the social media for a moment just the the power of video like when's the last time power of video like when's the last time power of video like when's the last time and I think the answer is never you and I think the answer is never you and I think the answer is never you pulled out your phone and you said pulled out your phone and you said pulled out your phone and you said hey Jacob I saw you this Sunday and you hey Jacob I saw you this Sunday and you hey Jacob I saw you this Sunday and you your your photos were absolutely amazing your your photos were absolutely amazing your your photos were absolutely amazing I'm just so grateful that you're on the I'm just so grateful that you're on the I'm just so grateful that you're on the team I'm grateful that you served with team I'm grateful that you served with team I'm grateful that you served with your gifts and love you so much I hope your gifts and love you so much I hope your gifts and love you so much I hope you have an incredible week and you text you have an incredible week and you text you have an incredible week and you text a video were you doing that what will a video were you doing that what will a video were you doing that what will that do to that volunteer that do to that volunteer that do to that volunteer oh you know I actually that church that oh you know I actually that church that oh you know I actually that church that I brought on I commissioned kind of I brought on I commissioned kind of I brought on I commissioned kind of their entire staff to do this with three their entire staff to do this with three their entire staff to do this with three people on their team people on their team people on their team and multiple people said that their and multiple people said that their and multiple people said that their people responded with tears people responded with tears people responded with tears hmm literally because of the thank you hmm literally because of the thank you hmm literally because of the thank you yeah and it's because people want to be yeah and it's because people want to be yeah and it's because people want to be known and seen known and seen known and seen and and and and video and not just talk and and and and video and not just talk and and and and video and not just talk about social video we're talking about about social video we're talking about about social video we're talking about like using the power of our our like using the power of our our like using the power of our our smartphone and using it to communicate smartphone and using it to communicate smartphone and using it to communicate in a in a fresh and better way that in a in a fresh and better way that in a in a fresh and better way that it'll go it'll go so far you know just it'll go it'll go so far you know just it'll go it'll go so far you know just thanking your team even with your

thanking your team even with your thanking your team even with your smartphone shooting over that text or smartphone shooting over that text or smartphone shooting over that text or what have you it just really is a what have you it just really is a what have you it just really is a powerful touch that you can have Bart Bart man that was absolutely my my brain is man that was absolutely my my brain is man that was absolutely my my brain is on overload right now because I'm on overload right now because I'm on overload right now because I'm thinking about that I'm thinking about thinking about that I'm thinking about thinking about that I'm thinking about that principle right there not just in that principle right there not just in that principle right there not just in how I'm going to share that with how I'm going to share that with how I'm going to share that with churches but I'm thinking about my own churches but I'm thinking about my own churches but I'm thinking about my own personal life and how I can actually use personal life and how I can actually use personal life and how I can actually use that just to be an encourager for for that just to be an encourager for for that just to be an encourager for for people in my life so that that um yeah people in my life so that that um yeah people in my life so that that um yeah that jumped way over just like the that jumped way over just like the that jumped way over just like the ministry threshold and like into my own ministry threshold and like into my own ministry threshold and like into my own personal life and and how I can personal life and and how I can personal life and and how I can Implement that Implement that Implement that um man this is all really really good um man this is all really really good um man this is all really really good stuff I I want to kind of um stuff I I want to kind of um stuff I I want to kind of um pick your brain a little bit on maybe pick your brain a little bit on maybe pick your brain a little bit on maybe what you've given us some really what you've given us some really what you've given us some really practical things that churches can do practical things that churches can do practical things that churches can do today things that maybe you've seen some today things that maybe you've seen some today things that maybe you've seen some other churches do some things that other churches do some things that other churches do some things that you're coaching churches to do you're coaching churches to do you're coaching churches to do um why don't you play a little bit of um why don't you play a little bit of um why don't you play a little bit of prognostication here in terms of you prognostication here in terms of you prognostication here in terms of you know say a church is doing many of the know say a church is doing many of the know say a church is doing many of the things that you just kind of laid out to things that you just kind of laid out to things that you just kind of laid out to do some some uh teaching creating do some some uh teaching creating do some some uh teaching creating courses through YouTube leveraging courses through YouTube leveraging courses through YouTube leveraging social media more during the week as a social media more during the week as a social media more during the week as a way of of sort of adding value to way of of sort of adding value to way of of sort of adding value to people's social media feed rather than people's social media feed rather than people's social media feed rather than simply promoting simply promoting simply promoting you know if a church is doing all of you know if a church is doing all of you know if a church is doing all of these things these things these things um knowing where we're going culturally um knowing where we're going culturally um knowing where we're going culturally as far as the internet and video use is

as far as the internet and video use is as far as the internet and video use is concerned what are some predictive concerned what are some predictive concerned what are some predictive things that you see maybe coming in the things that you see maybe coming in the things that you see maybe coming in the future how how do these things impact a future how how do these things impact a future how how do these things impact a church long run a long term uh what kind church long run a long term uh what kind church long run a long term uh what kind of things do you see coming that maybe of things do you see coming that maybe of things do you see coming that maybe some of the rest of us don't see coming some of the rest of us don't see coming some of the rest of us don't see coming yeah I mean I definitely think pastors yeah I mean I definitely think pastors yeah I mean I definitely think pastors using chat gbt to write sermons using chat gbt to write sermons using chat gbt to write sermons that's a joke that's a joke that's a joke I'll imagine I'll imagine I'll imagine [Music] [Music] [Music] um no no no no no no um no no no no no no um no no no no no no I'm sure it's already happening dude I'm sure it's already happening dude I'm sure it's already happening dude yeah write me a sermon on on joy and yeah write me a sermon on on joy and yeah write me a sermon on on joy and peace three-point sermon um no I I think peace three-point sermon um no I I think peace three-point sermon um no I I think some things that I'm I'm I think the some things that I'm I'm I think the some things that I'm I'm I think the future is is this is uh this is like future is is this is uh this is like future is is this is uh this is like content has created a new occupation you content has created a new occupation you content has created a new occupation you know where now we actually have know where now we actually have know where now we actually have influencers attending churches and I influencers attending churches and I influencers attending churches and I don't like don't don't be confused I don't like don't don't be confused I don't like don't don't be confused I mean when you think about influencer it mean when you think about influencer it mean when you think about influencer it doesn't mean you have you know Kim doesn't mean you have you know Kim doesn't mean you have you know Kim Kardashian attending your church no I Kardashian attending your church no I Kardashian attending your church no I mean like there are people who are mean like there are people who are mean like there are people who are building and they have they have real building and they have they have real building and they have they have real influence in an industry you know like I influence in an industry you know like I influence in an industry you know like I show up to church as Pastor Omar but you show up to church as Pastor Omar but you show up to church as Pastor Omar but you know I have I have 25 000 followers on know I have I have 25 000 followers on know I have I have 25 000 followers on my Instagram and I think there if there my Instagram and I think there if there my Instagram and I think there if there is a church and because like let me is a church and because like let me is a church and because like let me start off by you know addressing your start off by you know addressing your start off by you know addressing your question if there's a church that's question if there's a church that's question if there's a church that's doing everything you know this is kind doing everything you know this is kind doing everything you know this is kind of you know maybe a couple years from of you know maybe a couple years from of you know maybe a couple years from now but I I think there is something to now but I I think there is something to now but I I think there is something to say about you know like honestly leaning say about you know like honestly leaning say about you know like honestly leaning into people that have have uh adopted into people that have have uh adopted into people that have have uh adopted this new reality and this new reality and this new reality and um and that are coming to your church um and that are coming to your church um and that are coming to your church that have a big influence and what is

that have a big influence and what is that have a big influence and what is the church doing for people with the church doing for people with the church doing for people with influence I think is a big question influence I think is a big question influence I think is a big question because those people need need like I because those people need need like I because those people need need like I think you know direct access to somebody think you know direct access to somebody think you know direct access to somebody on a team I think those people need to on a team I think those people need to on a team I think those people need to be discipled because they're they are be discipled because they're they are be discipled because they're they are representing the church in many ways and representing the church in many ways and representing the church in many ways and they're also more than representing the they're also more than representing the they're also more than representing the church they're representing God and that church they're representing God and that church they're representing God and that is a point of Education that the church is a point of Education that the church is a point of Education that the church should be able to speak into now how can should be able to speak into now how can should be able to speak into now how can you speak into that if that's not you speak into that if that's not you speak into that if that's not something you're even applying and so something you're even applying and so something you're even applying and so like you just probably have a person like you just probably have a person like you just probably have a person come to your church that you can even come to your church that you can even come to your church that you can even use like use as in in the form of like use like use as in in the form of like use like use as in in the form of like hey can you help us we see that you're hey can you help us we see that you're hey can you help us we see that you're you're killing it online how can you you're killing it online how can you you're killing it online how can you help us and that relationship I think is help us and that relationship I think is help us and that relationship I think is going to be that's gonna happen more and going to be that's gonna happen more and going to be that's gonna happen more and more that's what I foresee coming more that's what I foresee coming more that's what I foresee coming because we you know at our church we because we you know at our church we because we you know at our church we have entrepreneurs that have 400 500 000 have entrepreneurs that have 400 500 000 have entrepreneurs that have 400 500 000 followers on Instagram we have um you followers on Instagram we have um you followers on Instagram we have um you know uh the a lot of the think media know uh the a lot of the think media know uh the a lot of the think media team that lives in Las Vegas we all go team that lives in Las Vegas we all go team that lives in Las Vegas we all go to Stadium light and even Kyle is the to Stadium light and even Kyle is the to Stadium light and even Kyle is the video director there but like yes we're video director there but like yes we're video director there but like yes we're solid but like I can only imagine when solid but like I can only imagine when solid but like I can only imagine when we when we notice someone who comes into we when we notice someone who comes into we when we notice someone who comes into the doors or starts joining a group or the doors or starts joining a group or the doors or starts joining a group or even like joins us joins the community even like joins us joins the community even like joins us joins the community at City Light and we're like oh wow this at City Light and we're like oh wow this at City Light and we're like oh wow this person's like they're they're really person's like they're they're really person's like they're they're really like this is their their their hustle like this is their their their hustle like this is their their their hustle like on this is their job is like like on this is their job is like like on this is their job is like they're they're a full-time content they're they're a full-time content they're they're a full-time content creator entrepreneur they should be they creator entrepreneur they should be they creator entrepreneur they should be they should be seen you know because I think should be seen you know because I think should be seen you know because I think because the the the multiplication because the the the multiplication because the the the multiplication factor is real I'm not saying focus on factor is real I'm not saying focus on factor is real I'm not saying focus on people who only have a following because people who only have a following because people who only have a following because and forget people who don't even have a and forget people who don't even have a and forget people who don't even have a social media that's not what I'm saying

social media that's not what I'm saying social media that's not what I'm saying I actually think people who don't have a I actually think people who don't have a I actually think people who don't have a social media account can disciple people social media account can disciple people social media account can disciple people who do because they have probably who do because they have probably who do because they have probably something to offer these people Beyond something to offer these people Beyond something to offer these people Beyond you know their thing so like I I think you know their thing so like I I think you know their thing so like I I think it's the it's it's the Two Worlds it's the it's it's the Two Worlds it's the it's it's the Two Worlds emerging together people who didn't you emerging together people who didn't you emerging together people who didn't you know social media is like this weird know social media is like this weird know social media is like this weird concept but they are so foundational on concept but they are so foundational on concept but they are so foundational on their relationship on their word on their relationship on their word on their relationship on their word on their biblical interpretation on their their biblical interpretation on their their biblical interpretation on their discipleship maybe they're older maybe discipleship maybe they're older maybe discipleship maybe they're older maybe they're not whatever but then connecting they're not whatever but then connecting they're not whatever but then connecting them to people who have influence them to people who have influence them to people who have influence because it's like hey I want you to because it's like hey I want you to because it's like hey I want you to represent God in a in a a real way and represent God in a in a a real way and represent God in a in a a real way and and how can we do that effectively yeah and how can we do that effectively yeah and how can we do that effectively yeah I kind of see that happening I I just I kind of see that happening I I just I kind of see that happening I I just had kind of a little mind-blow moment had kind of a little mind-blow moment had kind of a little mind-blow moment there so so what I'm hearing you say is there so so what I'm hearing you say is there so so what I'm hearing you say is I'll summarize that I'll summarize that I'll summarize that people attending our churches oftentimes people attending our churches oftentimes people attending our churches oftentimes have far more influence online than we have far more influence online than we have far more influence online than we do as a church or even as church leaders do as a church or even as church leaders do as a church or even as church leaders right how do we actually disciple those right how do we actually disciple those right how do we actually disciple those people number one because we want them people number one because we want them people number one because we want them to be a better reflection of Jesus in to be a better reflection of Jesus in to be a better reflection of Jesus in the world but number two we want to be the world but number two we want to be the world but number two we want to be able to equip them on how to Leverage able to equip them on how to Leverage able to equip them on how to Leverage The Influence that they have for the The Influence that they have for the The Influence that they have for the kingdom because that's really that that kingdom because that's really that that kingdom because that's really that that should be the personal calling on every should be the personal calling on every should be the personal calling on every believer's life is to be light and be believer's life is to be light and be believer's life is to be light and be light so you know here's a question man light so you know here's a question man light so you know here's a question man and and we don't we're not going to and and we don't we're not going to and and we don't we're not going to answer this question but I'm posing the answer this question but I'm posing the answer this question but I'm posing the question and I'm going to follow up on question and I'm going to follow up on question and I'm going to follow up on this in what part of our discipleship this in what part of our discipleship this in what part of our discipleship pathway in our churches in what part of pathway in our churches in what part of pathway in our churches in what part of our discipleship systems do we ever our discipleship systems do we ever our discipleship systems do we ever actually lean into people's use their

actually lean into people's use their actually lean into people's use their personal use of social media for their personal use of social media for their personal use of social media for their own personal evangelism and their own own personal evangelism and their own own personal evangelism and their own personal light into the community I've personal light into the community I've personal light into the community I've never seen a church do it I've heard never seen a church do it I've heard never seen a church do it I've heard more pastors lecture people about the more pastors lecture people about the more pastors lecture people about the stuff that they're doing on social media stuff that they're doing on social media stuff that they're doing on social media and the way that they're they're using and the way that they're they're using and the way that they're they're using it but are we or how how can we actually it but are we or how how can we actually it but are we or how how can we actually lean into it and you know when covet hit lean into it and you know when covet hit lean into it and you know when covet hit Jason and I were on the front lines of Jason and I were on the front lines of Jason and I were on the front lines of this every church is no longer in person this every church is no longer in person this every church is no longer in person and everybody's going to do Church and everybody's going to do Church and everybody's going to do Church online and so churches are like we're online and so churches are like we're online and so churches are like we're all going to be online and we're going all going to be online and we're going all going to be online and we're going to have online pastors are going to do to have online pastors are going to do to have online pastors are going to do all this stuff online and most of them all this stuff online and most of them all this stuff online and most of them you know it sank as as quickly as it you know it sank as as quickly as it you know it sank as as quickly as it floated right it just didn't it didn't floated right it just didn't it didn't floated right it just didn't it didn't work the way that they they thought it work the way that they they thought it work the way that they they thought it would yet we know that all the people in would yet we know that all the people in would yet we know that all the people in our church are online but we're not our church are online but we're not our church are online but we're not doing anything to actually equip them doing anything to actually equip them doing anything to actually equip them and Empower them to be Bringers of the and Empower them to be Bringers of the and Empower them to be Bringers of the Gospel Bay Bringers of light be Bringers Gospel Bay Bringers of light be Bringers Gospel Bay Bringers of light be Bringers of good news in the spaces that they're of good news in the spaces that they're of good news in the spaces that they're in already online and I think that in already online and I think that in already online and I think that there's there's something there that I there's there's something there that I there's there's something there that I have to kind of I have to process a have to kind of I have to process a have to kind of I have to process a little bit and figure out what I'm going little bit and figure out what I'm going little bit and figure out what I'm going to do with that yeah to do with that yeah to do with that yeah I think the the first thing that comes I think the the first thing that comes I think the the first thing that comes to mind is what you said is resource to mind is what you said is resource to mind is what you said is resource like like like giving resource to these people and you giving resource to these people and you giving resource to these people and you know a lot of the times one powerful know a lot of the times one powerful know a lot of the times one powerful resource back to kind of creating resource back to kind of creating resource back to kind of creating helpful educational and uplifting and helpful educational and uplifting and helpful educational and uplifting and encouraging content is the the encouraging content is the the encouraging content is the the shareability so like if all you're shareability so like if all you're shareability so like if all you're posting is Flyers about men's breakfasts posting is Flyers about men's breakfasts posting is Flyers about men's breakfasts and like with pictures of bacon they all and like with pictures of bacon they all and like with pictures of bacon they all have pictures of bacon pictures of bacon have pictures of bacon pictures of bacon have pictures of bacon pictures of bacon and you know maybe it's the barbecue and

and you know maybe it's the barbecue and and you know maybe it's the barbecue and the pig on the on the grill whatever but the pig on the on the grill whatever but the pig on the on the grill whatever but like that doesn't make that's not like that doesn't make that's not like that doesn't make that's not something I want to share to my people something I want to share to my people something I want to share to my people right but if there's a if there's a right but if there's a if there's a right but if there's a if there's a provoking thought or a great question or provoking thought or a great question or provoking thought or a great question or a scripture that provides encouragement a scripture that provides encouragement a scripture that provides encouragement that that is more likely for me to share that that is more likely for me to share that that is more likely for me to share it so like I think the question is like it so like I think the question is like it so like I think the question is like are we giving resources you know here's are we giving resources you know here's are we giving resources you know here's just a practical level on on what how I just a practical level on on what how I just a practical level on on what how I see this happening and I think we're not see this happening and I think we're not see this happening and I think we're not really we're not doing this we're doing really we're not doing this we're doing really we're not doing this we're doing it subconsciously we're not really doing it subconsciously we're not really doing it subconsciously we're not really doing this because of it but we give people this because of it but we give people this because of it but we give people access to our smug mug smug mug is how access to our smug mug smug mug is how access to our smug mug smug mug is how we host those those video files that are we host those those video files that are we host those those video files that are shot on the weekend are photos and so shot on the weekend are photos and so shot on the weekend are photos and so people celebrate one another be because people celebrate one another be because people celebrate one another be because they have access to it if you're on the they have access to it if you're on the they have access to it if you're on the team you have you know the login of that team you have you know the login of that team you have you know the login of that and you can download photos and and see and you can download photos and and see and you can download photos and and see your kid in kids ministry and and that's your kid in kids ministry and and that's your kid in kids ministry and and that's creating a form of resource uh providing creating a form of resource uh providing creating a form of resource uh providing valuable content on your actual feeds valuable content on your actual feeds valuable content on your actual feeds and on your YouTube channel that creates and on your YouTube channel that creates and on your YouTube channel that creates a resource that people want to share and a resource that people want to share and a resource that people want to share and then it's like if you really want to go then it's like if you really want to go then it's like if you really want to go there actually create resources like you there actually create resources like you there actually create resources like you know here are here are a few things that know here are here are a few things that know here are here are a few things that you could post from the weekend or post you could post from the weekend or post you could post from the weekend or post for the weekend just pick which one that for the weekend just pick which one that for the weekend just pick which one that resonates with you and and in that case resonates with you and and in that case resonates with you and and in that case it could be something that is promo it could be something that is promo it could be something that is promo promo focused you know what you know if promo focused you know what you know if promo focused you know what you know if it's a special graphic or something that it's a special graphic or something that it's a special graphic or something that you can add a personal touch to like I you can add a personal touch to like I you can add a personal touch to like I love how churches will be like you know love how churches will be like you know love how churches will be like you know invite tag three people that you want to invite tag three people that you want to invite tag three people that you want to come to church and you you'll use a come to church and you you'll use a come to church and you you'll use a graphic that church created and then Tag graphic that church created and then Tag graphic that church created and then Tag Away uh based on who you want to invite Away uh based on who you want to invite Away uh based on who you want to invite but I think the word is resource like but I think the word is resource like but I think the word is resource like how are you resourcing people to be able how are you resourcing people to be able how are you resourcing people to be able to create shareable content or even

to create shareable content or even to create shareable content or even content that they can then share content that they can then share content that they can then share themselves themselves themselves for Generations we've figured out how to for Generations we've figured out how to for Generations we've figured out how to Resource missionaries that we send into Resource missionaries that we send into Resource missionaries that we send into other parts of the world or missionaries other parts of the world or missionaries other parts of the world or missionaries that we send out to plant new churches that we send out to plant new churches that we send out to plant new churches but we haven't yet figured out how to but we haven't yet figured out how to but we haven't yet figured out how to equip and resource the digital equip and resource the digital equip and resource the digital missionaries that are actually a part of missionaries that are actually a part of missionaries that are actually a part of our church every single week and I think our church every single week and I think our church every single week and I think that there's some intentionality that we that there's some intentionality that we that there's some intentionality that we can lean into to to do better at that can lean into to to do better at that can lean into to to do better at that 100 yeah 100 yeah 100 yeah well Mark thank you uh we gotta probably well Mark thank you uh we gotta probably well Mark thank you uh we gotta probably Land This Plane Land This Plane Land This Plane um we could keep going on and on but um we could keep going on and on but um we could keep going on and on but what is there is there one thing that what is there is there one thing that what is there is there one thing that you wish we would have asked you that we you wish we would have asked you that we you wish we would have asked you that we didn't didn't didn't [Music] [Music] [Music] um that's a really good question um that's a really good question um that's a really good question um I think it's um I think it's um I think it's um um um I mean we kind of covered a lot I I I mean we kind of covered a lot I I I mean we kind of covered a lot I I think I think it might be just maybe we think I think it might be just maybe we think I think it might be just maybe we can hit a part two and kind of go deeper can hit a part two and kind of go deeper can hit a part two and kind of go deeper on on uh resourcing your church and on on uh resourcing your church and on on uh resourcing your church and because it was kind of like uh something because it was kind of like uh something because it was kind of like uh something that came up off the conversation yeah that came up off the conversation yeah that came up off the conversation yeah um but no I I think I think it's just um but no I I think I think it's just um but no I I think I think it's just you know this is kind of like a weird you know this is kind of like a weird you know this is kind of like a weird thing to like leave this conversation thing to like leave this conversation thing to like leave this conversation with but if you're a communications with but if you're a communications with but if you're a communications director director director and you're not investing into your your and you're not investing into your your and you're not investing into your your skill sets and your abilities and by skill sets and your abilities and by skill sets and your abilities and by invest I mean like you either Fork over invest I mean like you either Fork over invest I mean like you either Fork over your money or you ask the church to pay your money or you ask the church to pay your money or you ask the church to pay for some sort of program mentorship for some sort of program mentorship for some sort of program mentorship course like because because the the course like because because the the course like because because the the reality is like everyone in churches are reality is like everyone in churches are reality is like everyone in churches are just trying to figure it out and then just trying to figure it out and then just trying to figure it out and then you hope to meet somebody that knows you hope to meet somebody that knows you hope to meet somebody that knows something you don't that then you know something you don't that then you know something you don't that then you know gives you a very biased point of view on

gives you a very biased point of view on gives you a very biased point of view on how to do something based off of their how to do something based off of their how to do something based off of their experiences rather than like trusting an experiences rather than like trusting an experiences rather than like trusting an expert who knows exactly what they're expert who knows exactly what they're expert who knows exactly what they're talking about and how they can help your talking about and how they can help your talking about and how they can help your situation I think there's a million ways situation I think there's a million ways situation I think there's a million ways you can go around that but you determine you can go around that but you determine you can go around that but you determine that for yourself but I think that is that for yourself but I think that is that for yourself but I think that is something that as you lead your ministry something that as you lead your ministry something that as you lead your ministry can you invest in yourself in your skill can you invest in yourself in your skill can you invest in yourself in your skill sets to grow so that you can come up sets to grow so that you can come up sets to grow so that you can come up with these fresh ideas so that you can with these fresh ideas so that you can with these fresh ideas so that you can join communities that unlock these join communities that unlock these join communities that unlock these realities of how to reach your church in realities of how to reach your church in realities of how to reach your church in a fresh and new way and and so that I a fresh and new way and and so that I a fresh and new way and and so that I think that's just like something think that's just like something think that's just like something um I personally never said before but um I personally never said before but um I personally never said before but like if you work at a church get a like if you work at a church get a like if you work at a church get a budget for your education and it not budget for your education and it not budget for your education and it not just be a two-day conference where you just be a two-day conference where you just be a two-day conference where you just you know eat good and then come just you know eat good and then come just you know eat good and then come back home and really have nothing to back home and really have nothing to back home and really have nothing to apply like get join up join something apply like get join up join something apply like get join up join something that will level up your thinking and that will level up your thinking and that will level up your thinking and your leadership and your ability to your leadership and your ability to your leadership and your ability to create something new and fresh with create something new and fresh with create something new and fresh with video well said yep exactly uh I give video well said yep exactly uh I give video well said yep exactly uh I give that advice a lot you got to keep that advice a lot you got to keep that advice a lot you got to keep learning you got to tap into it so learning you got to tap into it so learning you got to tap into it so well thank you we appreciate you taking well thank you we appreciate you taking well thank you we appreciate you taking time time time um um um man this has been fun so how do people man this has been fun so how do people man this has been fun so how do people get a hold of you if they want to reach get a hold of you if they want to reach get a hold of you if they want to reach out yeah I mean you could uh follow me out yeah I mean you could uh follow me out yeah I mean you could uh follow me on Instagram uh the Instagram is at Omar on Instagram uh the Instagram is at Omar on Instagram uh the Instagram is at Omar ltac that's e-l-t-a-k and then Rory but ltac that's e-l-t-a-k and then Rory but ltac that's e-l-t-a-k and then Rory but it'll finish it off I'll never sell you it'll finish it off I'll never sell you it'll finish it off I'll never sell you crypto I never make you buy in the crypto I never make you buy in the crypto I never make you buy in the Bitcoin so don't fall for those things I Bitcoin so don't fall for those things I Bitcoin so don't fall for those things I only have one account and then if you only have one account and then if you only have one account and then if you really want to learn literally going really want to learn literally going really want to learn literally going back to learning uh almost every day back to learning uh almost every day back to learning uh almost every day just pretty much every day we drop a just pretty much every day we drop a just pretty much every day we drop a valuable piece of content on think media valuable piece of content on think media valuable piece of content on think media it's on YouTube Just Search the word it's on YouTube Just Search the word it's on YouTube Just Search the word think media and uh I and usually our

think media and uh I and usually our think media and uh I and usually our videos aren't you know super long unless videos aren't you know super long unless videos aren't you know super long unless you follow the podcast but if if you you follow the podcast but if if you you follow the podcast but if if you click our video once a day for a season click our video once a day for a season click our video once a day for a season I know in a month's time you'll just I know in a month's time you'll just I know in a month's time you'll just level up and that's just that obviously level up and that's just that obviously level up and that's just that obviously is free content on think media on is free content on think media on is free content on think media on YouTube so yeah YouTube or follow me on YouTube so yeah YouTube or follow me on YouTube so yeah YouTube or follow me on Instagram I'm pretty active in the DM so Instagram I'm pretty active in the DM so Instagram I'm pretty active in the DM so if you have any questions just Reach Out if you have any questions just Reach Out if you have any questions just Reach Out awesome awesome awesome Omar I we probably will reach out to see Omar I we probably will reach out to see Omar I we probably will reach out to see if we can do two people on this if we can do two people on this if we can do two people on this conversation and I know I know I kind of conversation and I know I know I kind of conversation and I know I know I kind of tapped in a little late but I would love tapped in a little late but I would love tapped in a little late but I would love to do a 2.0 yeah all right man thanks so to do a 2.0 yeah all right man thanks so to do a 2.0 yeah all right man thanks so much for joining us today