5 Critical Things for Church Websites | Kenny Jahng

[Music] [Music] when you answer questions about Jesus when you answer questions about Jesus when you answer questions about Jesus for people you're doing a couple things for people you're doing a couple things for people you're doing a couple things one you're providing direct relevance one you're providing direct relevance one you're providing direct relevance you're demonstrating the relevance to you're demonstrating the relevance to you're demonstrating the relevance to the person who's visiting to your site the person who's visiting to your site the person who's visiting to your site it's not about me me the church it's all it's not about me me the church it's all it's not about me me the church it's all of a sudden about you you the person of a sudden about you you the person of a sudden about you you the person who's visiting my site what questions do who's visiting my site what questions do who's visiting my site what questions do you have how can we help you second is you have how can we help you second is you have how can we help you second is when you answer it in thoughtful ways when you answer it in thoughtful ways when you answer it in thoughtful ways especially ways that the culture hasn't especially ways that the culture hasn't especially ways that the culture hasn't answered it or other churches aren't answered it or other churches aren't answered it or other churches aren't voicing them then you set yourself as an voicing them then you set yourself as an voicing them then you set yourself as an authority as a place for if I have authority as a place for if I have authority as a place for if I have questions about faith and spirituality questions about faith and spirituality questions about faith and spirituality and Christianity then this is a safe and Christianity then this is a safe and Christianity then this is a safe place that I can go to it sets up your place that I can go to it sets up your place that I can go to it sets up your Authority and when you do that across Authority and when you do that across Authority and when you do that across multiple topics and that you do it over multiple topics and that you do it over multiple topics and that you do it over and over and over again then you and over and over again then you and over and over again then you actually build trust with that audience actually build trust with that audience actually build trust with that audience and those three things are so important and those three things are so important and those three things are so important to engage people get people off of the to engage people get people off of the to engage people get people off of the internet into a personal relationship internet into a personal relationship internet into a personal relationship with you offline with you offline with you offline hey welcome to season three episode 13 hey welcome to season three episode 13 hey welcome to season three episode 13 of the missional marketing podcast my of the missional marketing podcast my of the missional marketing podcast my name is Bart Blair I am the co-host of name is Bart Blair I am the co-host of name is Bart Blair I am the co-host of the show and it's my privilege to the show and it's my privilege to the show and it's my privilege to welcome you to this week's episode if welcome you to this week's episode if welcome you to this week's episode if you're new to the show uh we want to let you're new to the show uh we want to let you're new to the show uh we want to let you know that the reason we do this is you know that the reason we do this is you know that the reason we do this is to help your church grow by leveraging to help your church grow by leveraging to help your church grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications in your church so Communications in your church so Communications in your church so regardless of what seat you sit in on regardless of what seat you sit in on regardless of what seat you sit in on the bus of your church staff team maybe the bus of your church staff team maybe the bus of your church staff team maybe you're a solo Pastor or maybe you're the you're a solo Pastor or maybe you're the you're a solo Pastor or maybe you're the communications director in a larger communications director in a larger communications director in a larger church or maybe you're a volunteer in church or maybe you're a volunteer in church or maybe you're a volunteer in your church just trying to help your your church just trying to help your your church just trying to help your church get better at its Communications church get better at its Communications church get better at its Communications and its marketing we hope that you find and its marketing we hope that you find and its marketing we hope that you find this podcast to be helpful make sure this podcast to be helpful make sure this podcast to be helpful make sure that you subscribe wherever you're

that you subscribe wherever you're that you subscribe wherever you're listening on your favorite podcasting listening on your favorite podcasting listening on your favorite podcasting app if you're watching on our YouTube app if you're watching on our YouTube app if you're watching on our YouTube channel make sure you not only subscribe channel make sure you not only subscribe channel make sure you not only subscribe but that you ring the bell so that you but that you ring the bell so that you but that you ring the bell so that you get notified when new episodes are get notified when new episodes are get notified when new episodes are released we aim for every Friday and released we aim for every Friday and released we aim for every Friday and most of the time we make it and uh we most of the time we make it and uh we most of the time we make it and uh we don't want you to miss any of the great don't want you to miss any of the great don't want you to miss any of the great content that we've created in the past content that we've created in the past content that we've created in the past make sure you check out the archives if make sure you check out the archives if make sure you check out the archives if you are new to the podcast this year you are new to the podcast this year you are new to the podcast this year especially season three we've had just especially season three we've had just especially season three we've had just some remark workable conversations about some remark workable conversations about some remark workable conversations about some of the new trends and things that some of the new trends and things that some of the new trends and things that are helping churches in their are helping churches in their are helping churches in their Communications and in their marketing in Communications and in their marketing in Communications and in their marketing in what we might call the post-pan pandemic what we might call the post-pan pandemic what we might call the post-pan pandemic I'm not really sure what your covid-19 I'm not really sure what your covid-19 I'm not really sure what your covid-19 eschatology is but wherever we are in eschatology is but wherever we are in eschatology is but wherever we are in the process of of the the pandemic and the process of of the the pandemic and the process of of the the pandemic and churches coming back and people coming churches coming back and people coming churches coming back and people coming back we produce some really great back we produce some really great back we produce some really great content had some really great interviews content had some really great interviews content had some really great interviews with people this year that have really with people this year that have really with people this year that have really helped us move the needle in our helped us move the needle in our helped us move the needle in our Communications and in our marketing Communications and in our marketing Communications and in our marketing now today our guest is uh the venerable now today our guest is uh the venerable now today our guest is uh the venerable Kenny Jang I think this is the third Kenny Jang I think this is the third Kenny Jang I think this is the third time that Kenny has been on the podcast time that Kenny has been on the podcast time that Kenny has been on the podcast uh Kenny has recently uh stepped in the uh Kenny has recently uh stepped in the uh Kenny has recently uh stepped in the role of leading an organization called role of leading an organization called role of leading an organization called Church Tech today they have a website a Church Tech today they have a website a Church Tech today they have a website a Blog tons of content and are doing Blog tons of content and are doing Blog tons of content and are doing consulting for churches to help churches consulting for churches to help churches consulting for churches to help churches build a better Tech stack build a better Tech stack build a better Tech stack you don't know what that means do you I you don't know what that means do you I you don't know what that means do you I didn't either what is a tech stack well didn't either what is a tech stack well didn't either what is a tech stack well watch or listen to this podcast and watch or listen to this podcast and watch or listen to this podcast and Kenny will explain to us what a tech Kenny will explain to us what a tech Kenny will explain to us what a tech stack is okay but that's not the purpose stack is okay but that's not the purpose stack is okay but that's not the purpose of this podcast the purpose of this of this podcast the purpose of this of this podcast the purpose of this particular episode is to talk about five particular episode is to talk about five particular episode is to talk about five critical things on your Church website

critical things on your Church website critical things on your Church website things that may make or break the things that may make or break the things that may make or break the difference between someone checking out difference between someone checking out difference between someone checking out your website and deciding to watch an your website and deciding to watch an your website and deciding to watch an online service and even better coming to online service and even better coming to online service and even better coming to an in-person service isn't that our goal an in-person service isn't that our goal an in-person service isn't that our goal our goal is to connect with people our goal is to connect with people our goal is to connect with people online move them along a journey to online move them along a journey to online move them along a journey to where they want to meet with us in where they want to meet with us in where they want to meet with us in person to actually build incarnational person to actually build incarnational person to actually build incarnational relationship with them so that we can relationship with them so that we can relationship with them so that we can help them discover Jesus and grow in a help them discover Jesus and grow in a help them discover Jesus and grow in a relationship with Jesus that's the goal relationship with Jesus that's the goal relationship with Jesus that's the goal so these five critical things for your so these five critical things for your so these five critical things for your Church website are going to be very Church website are going to be very Church website are going to be very practical some of them are probably practical some of them are probably practical some of them are probably things that you are aware of already but things that you are aware of already but things that you are aware of already but maybe as a whole package it will help maybe as a whole package it will help maybe as a whole package it will help you look at your website through a you look at your website through a you look at your website through a different set of lenses and do better at different set of lenses and do better at different set of lenses and do better at connecting with people online so without connecting with people online so without connecting with people online so without any further delay again we appreciate any further delay again we appreciate any further delay again we appreciate you tuning in into the show today here's you tuning in into the show today here's you tuning in into the show today here's the CEO of missional marketing Jason the CEO of missional marketing Jason the CEO of missional marketing Jason Hamrock and our interview with Kenny Hamrock and our interview with Kenny Hamrock and our interview with Kenny Jang Jang Jang hey welcome back to the podcast how you hey welcome back to the podcast how you hey welcome back to the podcast how you doing my friend doing great always doing my friend doing great always doing my friend doing great always better when I'm with you guys yeah it's better when I'm with you guys yeah it's better when I'm with you guys yeah it's so good to see you man you are a welcome so good to see you man you are a welcome so good to see you man you are a welcome welcome uh guest not even a guest you're welcome uh guest not even a guest you're welcome uh guest not even a guest you're kind of brother welcome on the show kind of brother welcome on the show kind of brother welcome on the show because you have so much is that or like because you have so much is that or like because you have so much is that or like The Unwanted you know the guide from the The Unwanted you know the guide from the The Unwanted you know the guide from the um you know down the hall of the dorm um you know down the hall of the dorm um you know down the hall of the dorm that just somehow is always in your room that just somehow is always in your room that just somehow is always in your room you know my crazy my crazy cousin Kenny you know my crazy my crazy cousin Kenny you know my crazy my crazy cousin Kenny we'll bring We'll let him out every once we'll bring We'll let him out every once we'll bring We'll let him out every once in a while to play but for the most part in a while to play but for the most part in a while to play but for the most part we try to keep him locked out yeah he we try to keep him locked out yeah he we try to keep him locked out yeah he shows up in your dorm room all the time shows up in your dorm room all the time shows up in your dorm room all the time but he's always really insightful he's but he's always really insightful he's but he's always really insightful he's got a lot of good stuff to talk about so got a lot of good stuff to talk about so got a lot of good stuff to talk about so that's why we bring you on the show yeah that's why we bring you on the show yeah that's why we bring you on the show yeah absolutely yeah I'm so glad to have you

absolutely yeah I'm so glad to have you absolutely yeah I'm so glad to have you on uh I am excited about our on uh I am excited about our on uh I am excited about our conversation today but I'd love for you conversation today but I'd love for you conversation today but I'd love for you to update the audience on what you what to update the audience on what you what to update the audience on what you what have you been up to what's Kenny been up have you been up to what's Kenny been up have you been up to what's Kenny been up to lately to lately to lately um you know I feel like the sound bite um you know I feel like the sound bite um you know I feel like the sound bite has been it's been Revenge of the Nerds has been it's been Revenge of the Nerds has been it's been Revenge of the Nerds um right back in the day Church online um right back in the day Church online um right back in the day Church online pastors were at the bottom bottom of the pastors were at the bottom bottom of the pastors were at the bottom bottom of the pile and now everyone wants to learn pile and now everyone wants to learn pile and now everyone wants to learn about digital engagement and so that's about digital engagement and so that's about digital engagement and so that's literally been the focus in this season literally been the focus in this season literally been the focus in this season and it's been amazing to see so many and it's been amazing to see so many and it's been amazing to see so many Ministries and pastors just really want Ministries and pastors just really want Ministries and pastors just really want to learn and that learning posture I to learn and that learning posture I to learn and that learning posture I think is back at least that's what I think is back at least that's what I think is back at least that's what I sense this enthusiasm for hey we've got sense this enthusiasm for hey we've got sense this enthusiasm for hey we've got so many so many um opportunities in so many so many um opportunities in so many so many um opportunities in front of us and so my latest Focus has front of us and so my latest Focus has front of us and so my latest Focus has been churchtechtoday.com we our team been churchtechtoday.com we our team been churchtechtoday.com we our team recently took it over and using that as recently took it over and using that as recently took it over and using that as a platform as a learning laboratory to a platform as a learning laboratory to a platform as a learning laboratory to really help churches build that perfect really help churches build that perfect really help churches build that perfect Tech stack and see what they can do God Tech stack and see what they can do God Tech stack and see what they can do God has gifted us with digital and I always has gifted us with digital and I always has gifted us with digital and I always say the Holy Spirit Works in pixels and say the Holy Spirit Works in pixels and say the Holy Spirit Works in pixels and we have to honor that God's a Creator we have to honor that God's a Creator we have to honor that God's a Creator and why not use our websites and all the and why not use our websites and all the and why not use our websites and all the digital tools that we've got in front of digital tools that we've got in front of digital tools that we've got in front of us to help further the gospel so anyway us to help further the gospel so anyway us to help further the gospel so anyway and it's basically the name of your and it's basically the name of your and it's basically the name of your company missional marketing I mean company missional marketing I mean company missional marketing I mean that's literally what we're able to do that's literally what we're able to do that's literally what we're able to do today so I'm excited about that okay so today so I'm excited about that okay so today so I'm excited about that okay so yeah wait can I ask you a quick question yeah wait can I ask you a quick question yeah wait can I ask you a quick question you said this before you used this term you said this before you used this term you said this before you used this term before we started recording and you just before we started recording and you just before we started recording and you just used it just now what is a tech stack used it just now what is a tech stack used it just now what is a tech stack when you say you want to help churches

when you say you want to help churches when you say you want to help churches build a tech stack can you uh for the build a tech stack can you uh for the build a tech stack can you uh for the dummies in the room like me what is a dummies in the room like me what is a dummies in the room like me what is a text oh absolutely yeah there's so much text oh absolutely yeah there's so much text oh absolutely yeah there's so much jargon right out there jargon right out there jargon right out there um you know back in the day before I um you know back in the day before I um you know back in the day before I went to Seminary I used to work in the went to Seminary I used to work in the went to Seminary I used to work in the marketplace and I was a partner in a.com marketplace and I was a partner in a.com marketplace and I was a partner in a.com incubator those Venture cows Etc in the incubator those Venture cows Etc in the incubator those Venture cows Etc in the you know Tech startups Area Tech stack you know Tech startups Area Tech stack you know Tech startups Area Tech stack is just the term is just the term is just the term um talking about all the different um talking about all the different um talking about all the different pieces that you have in your toolkit to pieces that you have in your toolkit to pieces that you have in your toolkit to accomplish your you know operations your accomplish your you know operations your accomplish your you know operations your mission Etc so sometimes you have a mission Etc so sometimes you have a mission Etc so sometimes you have a marketing Tech stack you have an marketing Tech stack you have an marketing Tech stack you have an operational Tech stack so we're talking operational Tech stack so we're talking operational Tech stack so we're talking about what do you use for collaboration about what do you use for collaboration about what do you use for collaboration what do you do you use Microsoft teams what do you do you use Microsoft teams what do you do you use Microsoft teams do you use Google Docs and uh the Google do you use Google Docs and uh the Google do you use Google Docs and uh the Google Suites do you use zoom for video Suites do you use zoom for video Suites do you use zoom for video conferencing what do you use for email conferencing what do you use for email conferencing what do you use for email marketing for your church management marketing for your church management marketing for your church management software so all those different pieces software so all those different pieces software so all those different pieces everyone is basically pulling together everyone is basically pulling together everyone is basically pulling together jigsaw puzzles of their own right and a jigsaw puzzles of their own right and a jigsaw puzzles of their own right and a lot of times you got missing pieces you lot of times you got missing pieces you lot of times you got missing pieces you don't even know that certain pieces don't even know that certain pieces don't even know that certain pieces exist and so building a tech stack so exist and so building a tech stack so exist and so building a tech stack so that everything's efficient and I like that everything's efficient and I like that everything's efficient and I like to say what we what we need to do today to say what we what we need to do today to say what we what we need to do today in the church is to honor technology in the church is to honor technology in the church is to honor technology respect it but not overuse it or use it respect it but not overuse it or use it respect it but not overuse it or use it in the wrong ways the right way is to in the wrong ways the right way is to in the wrong ways the right way is to understand that we have the opportunity understand that we have the opportunity understand that we have the opportunity to use technology to scale personal to use technology to scale personal to use technology to scale personal relationships it's not to replace relationships it's not to replace relationships it's not to replace personal relationships is to help us personal relationships is to help us personal relationships is to help us scale personal relationships for being a scale personal relationships for being a scale personal relationships for being a Herald for the gospel and so that's huge Herald for the gospel and so that's huge Herald for the gospel and so that's huge Tech stack is just part of that it's

Tech stack is just part of that it's Tech stack is just part of that it's just what do we use as a team in our just what do we use as a team in our just what do we use as a team in our church across all the different church across all the different church across all the different disciplines of marketing Communications disciplines of marketing Communications disciplines of marketing Communications Etc so that we can actually be better to Etc so that we can actually be better to Etc so that we can actually be better to get together okay get together okay get together okay before we get into we're going to talk before we get into we're going to talk before we get into we're going to talk uh about like five critical things that uh about like five critical things that uh about like five critical things that are going to help your Church website are going to help your Church website are going to help your Church website but before we go there I want just but before we go there I want just but before we go there I want just briefly so Church Tech today.com Tech briefly so Church Tech today.com Tech briefly so Church Tech today.com Tech today.com if I go to churchtechtoday.com today.com if I go to churchtechtoday.com today.com if I go to churchtechtoday.com what am I going to see what am I gonna what am I going to see what am I gonna what am I going to see what am I gonna experience why should I go there experience why should I go there experience why should I go there yeah so over this last year we've been yeah so over this last year we've been yeah so over this last year we've been evolving the content it used to be I evolving the content it used to be I evolving the content it used to be I think I'm really focused on the guys think I'm really focused on the guys think I'm really focused on the guys that are the Roadies at a church you that are the Roadies at a church you that are the Roadies at a church you know doing the setup the tech the guy's know doing the setup the tech the guy's know doing the setup the tech the guy's wearing black you know wearing black you know wearing black you know um you know with the Gaff tapes and um you know with the Gaff tapes and um you know with the Gaff tapes and rolling up the extension cords you know rolling up the extension cords you know rolling up the extension cords you know people in the sound booth but I think people in the sound booth but I think people in the sound booth but I think this covet has changed everything that this covet has changed everything that this covet has changed everything that everyone has gotten their hands dirty everyone has gotten their hands dirty everyone has gotten their hands dirty with digital and so now I think the with digital and so now I think the with digital and so now I think the question is how do we Empower more question is how do we Empower more question is how do we Empower more churches to really figure out how to use churches to really figure out how to use churches to really figure out how to use all the digital tools software Etc so all the digital tools software Etc so all the digital tools software Etc so part of it is Discovery right I think part of it is Discovery right I think part of it is Discovery right I think like Bart you might not know the term like Bart you might not know the term like Bart you might not know the term Tech stack and you might not know that Tech stack and you might not know that Tech stack and you might not know that certain categories of things exist I certain categories of things exist I certain categories of things exist I think there needs to be a safe place a think there needs to be a safe place a think there needs to be a safe place a resource that you can come and learn and resource that you can come and learn and resource that you can come and learn and discover and try things out and learn discover and try things out and learn discover and try things out and learn from peers I think one of the things from peers I think one of the things from peers I think one of the things that's great about the church is that that's great about the church is that that's great about the church is that we're so collaborative right your we're so collaborative right your we're so collaborative right your organization my organization we trade organization my organization we trade organization my organization we trade notes all the time we're here on a

notes all the time we're here on a notes all the time we're here on a podcast together trying to educate our podcast together trying to educate our podcast together trying to educate our audience is together and so I think audience is together and so I think audience is together and so I think that's what I Hope Church Tech is going that's what I Hope Church Tech is going that's what I Hope Church Tech is going to be Trish Tech today hopefully will be to be Trish Tech today hopefully will be to be Trish Tech today hopefully will be a place where you can come and learn a place where you can come and learn a place where you can come and learn about different tools software Hardware about different tools software Hardware about different tools software Hardware Etc and then strategies on how to deploy Etc and then strategies on how to deploy Etc and then strategies on how to deploy them again how to scale personal them again how to scale personal them again how to scale personal relationships in the name of ministry relationships in the name of ministry relationships in the name of ministry and the gospel okay so users go to and the gospel okay so users go to and the gospel okay so users go to churchtechtoday.com uh bookmark it yeah churchtechtoday.com uh bookmark it yeah churchtechtoday.com uh bookmark it yeah can I also subscribe to receive the king of lead generators I'm sure the king of lead generators I'm sure there's a lead generator somewhere on there's a lead generator somewhere on there's a lead generator somewhere on there yeah this is one of those things there yeah this is one of those things there yeah this is one of those things we are now trying to find we are now trying to find we are now trying to find um what are the things that church um what are the things that church um what are the things that church leaders really want to learn about yeah leaders really want to learn about yeah leaders really want to learn about yeah and then try to build we call and that's and then try to build we call and that's and then try to build we call and that's a jargon term too a lead generator it's a jargon term too a lead generator it's a jargon term too a lead generator it's a resource that churches should actually a resource that churches should actually a resource that churches should actually try to figure out how to develop for try to figure out how to develop for try to figure out how to develop for their own use but it's a resource that their own use but it's a resource that their own use but it's a resource that you can offer your audiences on the you can offer your audiences on the you can offer your audiences on the internet that they would in turn give internet that they would in turn give internet that they would in turn give you their contact information and you their contact information and you their contact information and permission to have conversations going permission to have conversations going permission to have conversations going forward so that you can nurture them to forward so that you can nurture them to forward so that you can nurture them to become raving fans for your mission and become raving fans for your mission and become raving fans for your mission and join your community and so that's what join your community and so that's what join your community and so that's what we're doing yes so the first one is we're doing yes so the first one is we're doing yes so the first one is we've got we've got we've got um we're launching actually this month a um we're launching actually this month a um we're launching actually this month a whole comprehensive guide to texting whole comprehensive guide to texting whole comprehensive guide to texting companies texting is something that companies texting is something that companies texting is something that every church should embrace but it's every church should embrace but it's every church should embrace but it's bewildering to everybody if you haven't bewildering to everybody if you haven't bewildering to everybody if you haven't been using texting for your church and been using texting for your church and been using texting for your church and so we've got guide where we have dozens

so we've got guide where we have dozens so we've got guide where we have dozens of texting companies that we've profiled of texting companies that we've profiled of texting companies that we've profiled pros and cons comparison chart articles pros and cons comparison chart articles pros and cons comparison chart articles Etc so that's like one example of the Etc so that's like one example of the Etc so that's like one example of the things that you can pick up at things that you can pick up at things that you can pick up at churchtechtoday.com all right go do it churchtechtoday.com all right go do it churchtechtoday.com all right go do it okay okay okay let's get into the the content here so let's get into the the content here so let's get into the the content here so there's an article five critical things there's an article five critical things there's an article five critical things um about your website let's talk about um about your website let's talk about um about your website let's talk about that let's go through those five that let's go through those five that let's go through those five critical things and we'll go out one at critical things and we'll go out one at critical things and we'll go out one at a time the first one is information a time the first one is information a time the first one is information about Jesus explain that about Jesus explain that about Jesus explain that look at this we have websites Galore all look at this we have websites Galore all look at this we have websites Galore all over the place but if I've visited over the place but if I've visited over the place but if I've visited 10 churches in your ZIP code 10 churches in your ZIP code 10 churches in your ZIP code my question right now is challenging to my question right now is challenging to my question right now is challenging to church leaders is do you actually have church leaders is do you actually have church leaders is do you actually have information about Jesus if I was curious information about Jesus if I was curious information about Jesus if I was curious or asking questions about faith and or asking questions about faith and or asking questions about faith and religion and Christianity and Jesus do religion and Christianity and Jesus do religion and Christianity and Jesus do you actually have information there that you actually have information there that you actually have information there that will actually serve me where I am or will actually serve me where I am or will actually serve me where I am or do you require me to come in person and do you require me to come in person and do you require me to come in person and sit in a captive room where you lock the sit in a captive room where you lock the sit in a captive room where you lock the door and talk to me for an hour straight door and talk to me for an hour straight door and talk to me for an hour straight and people are standing up putting up and people are standing up putting up and people are standing up putting up their hands clapping and all this do you their hands clapping and all this do you their hands clapping and all this do you actually require me it's like a bait and actually require me it's like a bait and actually require me it's like a bait and switch right sometimes where I want to switch right sometimes where I want to switch right sometimes where I want to learn about Jesus I'm going to a church learn about Jesus I'm going to a church learn about Jesus I'm going to a church because that's where I should be going because that's where I should be going because that's where I should be going to learn about Jesus but when I get to to learn about Jesus but when I get to to learn about Jesus but when I get to the website you don't have all the the website you don't have all the the website you don't have all the resources there that can actually resources there that can actually resources there that can actually disciple me that actually brings me disciple me that actually brings me disciple me that actually brings me along so that's one of my pet peeves can along so that's one of my pet peeves can along so that's one of my pet peeves can we actually go to your website and we actually go to your website and we actually go to your website and actually have some of the actually have some of the actually have some of the basic questions about Jesus about faith basic questions about Jesus about faith basic questions about Jesus about faith so that it helps equip me right there

so that it helps equip me right there so that it helps equip me right there without having to attend without having without having to attend without having without having to attend without having to sign up for a small group without to sign up for a small group without to sign up for a small group without having to come to you and your building having to come to you and your building having to come to you and your building how do we do that and so I feel like how do we do that and so I feel like how do we do that and so I feel like that's something you know it's easy to that's something you know it's easy to that's something you know it's easy to casually dismiss and but it's a big aha casually dismiss and but it's a big aha casually dismiss and but it's a big aha moment for a lot of churches can you get moment for a lot of churches can you get moment for a lot of churches can you get a lot of church websites and I'm I'm a lot of church websites and I'm I'm a lot of church websites and I'm I'm amazed I find all kinds of things about amazed I find all kinds of things about amazed I find all kinds of things about baptism yes well there's something that baptism yes well there's something that baptism yes well there's something that comes before baptism I mean I'm just comes before baptism I mean I'm just comes before baptism I mean I'm just saying okay and that's just how to have saying okay and that's just how to have saying okay and that's just how to have a relationship with Jesus Oh and then a relationship with Jesus Oh and then a relationship with Jesus Oh and then the first thing I should do is go get the first thing I should do is go get the first thing I should do is go get baptized so you are spot on with that or baptized so you are spot on with that or baptized so you are spot on with that or right usually you have a statement of right usually you have a statement of right usually you have a statement of belief page right so you just rattle belief page right so you just rattle belief page right so you just rattle down Bible verses and little things from down Bible verses and little things from down Bible verses and little things from Systematic Theology that you learned in Systematic Theology that you learned in Systematic Theology that you learned in seminary the average person and culture seminary the average person and culture seminary the average person and culture who just clicked over from Netflix or who just clicked over from Netflix or who just clicked over from Netflix or YouTube or some other site has no idea YouTube or some other site has no idea YouTube or some other site has no idea that's too deep that's too quick so how that's too deep that's too quick so how that's too deep that's too quick so how do you do it in a way that makes them do you do it in a way that makes them do you do it in a way that makes them feel comfortable and answers their basic feel comfortable and answers their basic feel comfortable and answers their basic questions yeah that's that's the I mean questions yeah that's that's the I mean questions yeah that's that's the I mean there's so much you can do in that area there's so much you can do in that area there's so much you can do in that area there there is there's a ton that you there there is there's a ton that you there there is there's a ton that you can do in that area but can you describe can do in that area but can you describe can do in that area but can you describe for me what you would see as a simple for me what you would see as a simple for me what you would see as a simple deliverable for an information about deliverable for an information about deliverable for an information about Jesus page if if you know Community Jesus page if if you know Community Jesus page if if you know Community Church of Greater Cleveland called you Church of Greater Cleveland called you Church of Greater Cleveland called you tomorrow and said Penny we're going to tomorrow and said Penny we're going to tomorrow and said Penny we're going to hire you to develop this page for us hire you to develop this page for us hire you to develop this page for us where would you lead them what kind of where would you lead them what kind of where would you lead them what kind of content would you have on that page what

content would you have on that page what content would you have on that page what would that look like would that look like would that look like yeah so actually I would actually Point yeah so actually I would actually Point yeah so actually I would actually Point them to you guys one of the things that them to you guys one of the things that them to you guys one of the things that you guys do you guys do you guys do um is that you you've developed um is that you you've developed um is that you you've developed um meaningful content yeah that answers um meaningful content yeah that answers um meaningful content yeah that answers felt needs with a Biblical lens and felt needs with a Biblical lens and felt needs with a Biblical lens and world view whether it be about anxiety world view whether it be about anxiety world view whether it be about anxiety or anger or relationship conflicts or or anger or relationship conflicts or or anger or relationship conflicts or raising raising raising um parenting children um parenting children um parenting children um there's so many different topics that um there's so many different topics that um there's so many different topics that you're basically just trying to answer you're basically just trying to answer you're basically just trying to answer questions that people in your community questions that people in your community questions that people in your community so if you're in a suburban community so if you're in a suburban community so if you're in a suburban community that might be different questions versus that might be different questions versus that might be different questions versus in a rural community or in urban city in a rural community or in urban city in a rural community or in urban city center and so there's these questions center and so there's these questions center and so there's these questions think FAQs about Jesus FAQs about think FAQs about Jesus FAQs about think FAQs about Jesus FAQs about religion the what's in it for me why religion the what's in it for me why religion the what's in it for me why should I be coming to church why because should I be coming to church why because should I be coming to church why because there's this thing about Jesus this there's this thing about Jesus this there's this thing about Jesus this person Jesus who is Jesus that's where I person Jesus who is Jesus that's where I person Jesus who is Jesus that's where I would start and there's tons of would start and there's tons of would start and there's tons of resources out there that you can use resources out there that you can use resources out there that you can use that you don't need to create from that you don't need to create from that you don't need to create from scratch I'll give you one example is the scratch I'll give you one example is the scratch I'll give you one example is the Bible project right the Bible project Bible project right the Bible project Bible project right the Bible project has created so many great explainer has created so many great explainer has created so many great explainer videos that are completely free to use videos that are completely free to use videos that are completely free to use for churches that you can actually embed for churches that you can actually embed for churches that you can actually embed videos and tell stories about Jesus on videos and tell stories about Jesus on videos and tell stories about Jesus on your website your website your website um and then again I'll go back to the um and then again I'll go back to the um and then again I'll go back to the resources that you guys have that you've resources that you guys have that you've resources that you guys have that you've actually built copy written seos all actually built copy written seos all actually built copy written seos all that kind of stuff that I've optimized that kind of stuff that I've optimized that kind of stuff that I've optimized and more importantly than all that other and more importantly than all that other and more importantly than all that other stuff answers questions that people are stuff answers questions that people are stuff answers questions that people are actually asking about Jesus those are

actually asking about Jesus those are actually asking about Jesus those are the types of things that you have I the types of things that you have I the types of things that you have I think you have over 70 80 Pages worth of think you have over 70 80 Pages worth of think you have over 70 80 Pages worth of stuff stuff stuff um that are that you guys can work with um that are that you guys can work with um that are that you guys can work with churches to help put on their site and churches to help put on their site and churches to help put on their site and then answer questions and bring people then answer questions and bring people then answer questions and bring people in in in um I think that to me you're when you do um I think that to me you're when you do um I think that to me you're when you do that when you answer questions about that when you answer questions about that when you answer questions about Jesus for people you do a couple things Jesus for people you do a couple things Jesus for people you do a couple things one you're providing direct relevance one you're providing direct relevance one you're providing direct relevance you're demonstrating the relevance to you're demonstrating the relevance to you're demonstrating the relevance to the person who's visiting to your site the person who's visiting to your site the person who's visiting to your site it's not about me me me the church all it's not about me me me the church all it's not about me me me the church all of a sudden about you you the person of a sudden about you you the person of a sudden about you you the person who's visiting my site what questions do who's visiting my site what questions do who's visiting my site what questions do you have how can we help you second is you have how can we help you second is you have how can we help you second is when you answer it in thoughtful ways when you answer it in thoughtful ways when you answer it in thoughtful ways especially ways that the culture hasn't especially ways that the culture hasn't especially ways that the culture hasn't answered it or other churches aren't answered it or other churches aren't answered it or other churches aren't voicing them then you set yourself as an voicing them then you set yourself as an voicing them then you set yourself as an authority as a place for if I have authority as a place for if I have authority as a place for if I have questions about faith and spirituality questions about faith and spirituality questions about faith and spirituality and Christianity then this is a safe and Christianity then this is a safe and Christianity then this is a safe place that I can go to it sets up your place that I can go to it sets up your place that I can go to it sets up your Authority and when you do that across Authority and when you do that across Authority and when you do that across multiple topics and that you do it over multiple topics and that you do it over multiple topics and that you do it over and over and over again then you and over and over again then you and over and over again then you actually build trust with that audience actually build trust with that audience actually build trust with that audience and those three things are so important and those three things are so important and those three things are so important to engage people get people off of the to engage people get people off of the to engage people get people off of the internet into a personal relationship internet into a personal relationship internet into a personal relationship with you offline so anyway that's the with you offline so anyway that's the with you offline so anyway that's the starting point let's start with Jesus starting point let's start with Jesus starting point let's start with Jesus let's answer questions let's not let's answer questions let's not let's answer questions let's not complicate it just start asking complicate it just start asking complicate it just start asking questions and answering them online yeah questions and answering them online yeah questions and answering them online yeah and I don't think the answer is a and I don't think the answer is a and I don't think the answer is a six-page single-spaced no you know six-page single-spaced no you know six-page single-spaced no you know document about Jesus you've got to document about Jesus you've got to document about Jesus you've got to design it so it's reader friendly design it so it's reader friendly design it so it's reader friendly yeah and if you want to go deeper you

yeah and if you want to go deeper you yeah and if you want to go deeper you click the little button and it you know click the little button and it you know click the little button and it you know our arcade it goes down so you can go our arcade it goes down so you can go our arcade it goes down so you can go deeper if you want but boy you are so deeper if you want but boy you are so deeper if you want but boy you are so right yeah oh man that's and that's by right yeah oh man that's and that's by right yeah oh man that's and that's by the way when you add that information in the way when you add that information in the way when you add that information in there it gets seo'd and organically you there it gets seo'd and organically you there it gets seo'd and organically you can start rising up in the organic can start rising up in the organic can start rising up in the organic search results once I'm in searching for search results once I'm in searching for search results once I'm in searching for Jesus which is awesome yes Jesus which is awesome yes Jesus which is awesome yes okay that's a good one that's that okay that's a good one that's that okay that's a good one that's that should be number one hello should be number one hello should be number one hello hey Bart Blair here I'm the producer of hey Bart Blair here I'm the producer of hey Bart Blair here I'm the producer of missional marketing's church growth missional marketing's church growth missional marketing's church growth interviews podcast thanks so much for interviews podcast thanks so much for interviews podcast thanks so much for tuning in at missional marketing we're tuning in at missional marketing we're tuning in at missional marketing we're passionate about helping churches reach passionate about helping churches reach passionate about helping churches reach more people for Jesus online and one of more people for Jesus online and one of more people for Jesus online and one of the ways that we do that is by helping the ways that we do that is by helping the ways that we do that is by helping churches acquire more new visitors to churches acquire more new visitors to churches acquire more new visitors to their website utilizing the Google ad their website utilizing the Google ad their website utilizing the Google ad Grant Google offers qualifying Grant Google offers qualifying Grant Google offers qualifying non-profits including churches up to ten non-profits including churches up to ten non-profits including churches up to ten thousand dollars a month in advertising thousand dollars a month in advertising thousand dollars a month in advertising that means that you as a church could be that means that you as a church could be that means that you as a church could be using Google as one of your primary using Google as one of your primary using Google as one of your primary digital Outreach strategies to digital Outreach strategies to digital Outreach strategies to communicate the gospel and reach more communicate the gospel and reach more communicate the gospel and reach more people in your community if you'd like people in your community if you'd like people in your community if you'd like to learn more visit our website at to learn more visit our website at to learn more visit our website at missionalmarketing.com and click the missionalmarketing.com and click the missionalmarketing.com and click the link at the top of the page that says link at the top of the page that says link at the top of the page that says Google grants we'd love an opportunity Google grants we'd love an opportunity Google grants we'd love an opportunity to partner with you in your mission to to partner with you in your mission to to partner with you in your mission to build God's kingdom here on Earth well build God's kingdom here on Earth well build God's kingdom here on Earth well thanks again for listening to our thanks again for listening to our thanks again for listening to our podcast and now back to the show let's podcast and now back to the show let's podcast and now back to the show let's talk about the next one about us talk to talk about the next one about us talk to talk about the next one about us talk to us about the about us page yeah and us about the about us page yeah and us about the about us page yeah and again most most websites have an about again most most websites have an about again most most websites have an about us page we all know that but do you us page we all know that but do you us page we all know that but do you actually do the job of what people actually do the job of what people actually do the job of what people expect and about us are you actually expect and about us are you actually expect and about us are you actually meeting that objective

meeting that objective meeting that objective um so do you have um so do you have um so do you have a really good crisp way of explaining to a really good crisp way of explaining to a really good crisp way of explaining to someone why your churches exists someone why your churches exists someone why your churches exists typically in that town what you care typically in that town what you care typically in that town what you care about what's your ministry approach how about what's your ministry approach how about what's your ministry approach how how are you trying to help redeem the how are you trying to help redeem the how are you trying to help redeem the culture in your town in your zip code culture in your town in your zip code culture in your town in your zip code and who are the people that are actually and who are the people that are actually and who are the people that are actually leading the different Ministry areas for leading the different Ministry areas for leading the different Ministry areas for those things you have people have those things you have people have those things you have people have relationships with people they don't relationships with people they don't relationships with people they don't have relationships with institutions and have relationships with institutions and have relationships with institutions and so you have to humanize as quickly as so you have to humanize as quickly as so you have to humanize as quickly as possible the things that you're doing in possible the things that you're doing in possible the things that you're doing in the community for the community and so I the community for the community and so I the community for the community and so I think that's just one of those things in think that's just one of those things in think that's just one of those things in terms of positioning and I'm biased terms of positioning and I'm biased terms of positioning and I'm biased because I'm a story brand certified because I'm a story brand certified because I'm a story brand certified consultant but that to me is you gotta consultant but that to me is you gotta consultant but that to me is you gotta position everything for them for the position everything for them for the position everything for them for the community it's not about about us should community it's not about about us should community it's not about about us should not be we're so big we have this many not be we're so big we have this many not be we're so big we have this many people this is what we do our building people this is what we do our building people this is what we do our building has a huge parking lot it's not about us has a huge parking lot it's not about us has a huge parking lot it's not about us like that really it's about them we call like that really it's about them we call like that really it's about them we call it about us but it's an invitation for it about us but it's an invitation for it about us but it's an invitation for them to join the story together on our them to join the story together on our them to join the story together on our mission together so anyway that there's mission together so anyway that there's mission together so anyway that there's so many different ways that you can go so many different ways that you can go so many different ways that you can go with that with that with that I would yeah I'm just gonna pause it I would yeah I'm just gonna pause it I would yeah I'm just gonna pause it there for a second you're about us Paige there for a second you're about us Paige there for a second you're about us Paige should be an invitation for them to join should be an invitation for them to join should be an invitation for them to join us in our story and that's usually the us in our story and that's usually the us in our story and that's usually the about 8 us page is a brochure it's a about 8 us page is a brochure it's a about 8 us page is a brochure it's a digital brochure yeah about how awesome digital brochure yeah about how awesome digital brochure yeah about how awesome we are and how and what we offer you

we are and how and what we offer you we are and how and what we offer you rather than rather than rather than um rather than trying to connect with um rather than trying to connect with um rather than trying to connect with you where you are and inviting you along you where you are and inviting you along you where you are and inviting you along in the process there love that Kenny in the process there love that Kenny in the process there love that Kenny well I think the the old Paradigm is the well I think the the old Paradigm is the well I think the the old Paradigm is the ABC church right the it's all about us ABC church right the it's all about us ABC church right the it's all about us it's the holy huddle we don't care about it's the holy huddle we don't care about it's the holy huddle we don't care about you as the holy huddle a it's you as the holy huddle a it's you as the holy huddle a it's attractional you need to come to me you attractional you need to come to me you attractional you need to come to me you need to look at me you need to listen to need to look at me you need to listen to need to look at me you need to listen to me b is all about the building you just me b is all about the building you just me b is all about the building you just need to come to our building to our need to come to our building to our need to come to our building to our activities we don't come to you anything activities we don't come to you anything activities we don't come to you anything outside of our parking lot is not church outside of our parking lot is not church outside of our parking lot is not church right like if you're in the community right like if you're in the community right like if you're in the community it's not church and then C is once we it's not church and then C is once we it's not church and then C is once we get you here and lock the doors it's all get you here and lock the doors it's all get you here and lock the doors it's all about C cashola we want your cash to about C cashola we want your cash to about C cashola we want your cash to build our building and programs no build our building and programs no build our building and programs no that's the old model we gotta abandon that's the old model we gotta abandon that's the old model we gotta abandon the ABC Church model the ABC Church model the ABC Church model yeah I'll add on top of that when I yeah I'll add on top of that when I yeah I'll add on top of that when I think about us it's usually about our think about us it's usually about our think about us it's usually about our staff and about our leader and about our staff and about our leader and about our staff and about our leader and about our Elder board who cares I want to know Elder board who cares I want to know Elder board who cares I want to know about the congregation are those my about the congregation are those my about the congregation are those my people and what are you doing that shows people and what are you doing that shows people and what are you doing that shows me interest in terms of serving the me interest in terms of serving the me interest in terms of serving the community and being outwardly focused community and being outwardly focused community and being outwardly focused and friendly and there's things for you and friendly and there's things for you and friendly and there's things for you and your family to engage here and get and your family to engage here and get and your family to engage here and get help to whatever whatever the the felt help to whatever whatever the the felt help to whatever whatever the the felt need issue is maybe it's faith maybe need issue is maybe it's faith maybe need issue is maybe it's faith maybe it's marriage whatever it is that's your it's marriage whatever it is that's your it's marriage whatever it is that's your about us page in fact I don't even about us page in fact I don't even about us page in fact I don't even really like using about us because it's really like using about us because it's really like using about us because it's just like oh it's almost as worse as I'm just like oh it's almost as worse as I'm just like oh it's almost as worse as I'm putting my mission statement on the putting my mission statement on the putting my mission statement on the homepage yes homepage yes homepage yes you need all that stuff right that stuff you need all that stuff right that stuff you need all that stuff right that stuff needs to be on your site or maybe even needs to be on your site or maybe even needs to be on your site or maybe even in that section but it needs to be in that section but it needs to be in that section but it needs to be framed and positioned yeah like the the

framed and positioned yeah like the the framed and positioned yeah like the the that you need a staff page you need a that you need a staff page you need a that you need a staff page you need a bio about the leadership and the pastor bio about the leadership and the pastor bio about the leadership and the pastor Etc but that's not the only thing right Etc but that's not the only thing right Etc but that's not the only thing right yeah I think the big the big shift yeah I think the big the big shift yeah I think the big the big shift paradigm shift to help someone uh craft paradigm shift to help someone uh craft paradigm shift to help someone uh craft the better about a section really is the better about a section really is the better about a section really is stop assuming people's interest stop assuming people's interest stop assuming people's interest and then start demonstrating and and then start demonstrating and and then start demonstrating and explaining why why it why our church explaining why why it why our church explaining why why it why our church matters that's a that's a huge paradigm matters that's a that's a huge paradigm matters that's a that's a huge paradigm shift but if you can adopt that a little shift but if you can adopt that a little shift but if you can adopt that a little bit of a shift in perspective it helps bit of a shift in perspective it helps bit of a shift in perspective it helps you write and produce content that's so you write and produce content that's so you write and produce content that's so much more engaging and gives you much more engaging and gives you much more engaging and gives you traction with the visitors yeah yeah traction with the visitors yeah yeah traction with the visitors yeah yeah okay third one is stranger friendly okay third one is stranger friendly okay third one is stranger friendly invitations invitations invitations yes so churches love singing oh we have yes so churches love singing oh we have yes so churches love singing oh we have a uh First Time guest team or first time a uh First Time guest team or first time a uh First Time guest team or first time visitor we call them connection cards visitor we call them connection cards visitor we call them connection cards and all and all and all at the end of the day it's intimidating at the end of the day it's intimidating at the end of the day it's intimidating to go into a church especially if you're to go into a church especially if you're to go into a church especially if you're alone alone alone um you are a bunch of strangers to um you are a bunch of strangers to um you are a bunch of strangers to somebody else that's coming in you're somebody else that's coming in you're somebody else that's coming in you're not friends you're they're not guests in not friends you're they're not guests in not friends you're they're not guests in your like they don't know who you are your like they don't know who you are your like they don't know who you are right there's a step before they become right there's a step before they become right there's a step before they become your guest that you both are strangers your guest that you both are strangers your guest that you both are strangers to each other so how do you make it to each other so how do you make it to each other so how do you make it stranger friendly how do you make stranger friendly how do you make stranger friendly how do you make something that inviting or that safe to something that inviting or that safe to something that inviting or that safe to remove the risk so that you're the remove the risk so that you're the remove the risk so that you're the person who visits your church for the person who visits your church for the person who visits your church for the first time who doesn't know anybody is first time who doesn't know anybody is first time who doesn't know anybody is actually going to feel comfortable

actually going to feel comfortable actually going to feel comfortable that's a very very big ask right that's that's a very very big ask right that's that's a very very big ask right that's very very hard but I do think that if very very hard but I do think that if very very hard but I do think that if you can actually you can actually you can actually you know work with the teams internally you know work with the teams internally you know work with the teams internally and and really stress test everything and and really stress test everything and and really stress test everything that you're doing for external audiences that you're doing for external audiences that you're doing for external audiences um to make them stranger friendly then um to make them stranger friendly then um to make them stranger friendly then things change growth really can happen things change growth really can happen things change growth really can happen once that happens um once that happens um once that happens um I love that I mean because I think it is I love that I mean because I think it is I love that I mean because I think it is super intimidating to super intimidating to super intimidating to if you're in a new community or there's if you're in a new community or there's if you're in a new community or there's a reason why you're going to a church a reason why you're going to a church a reason why you're going to a church for the first time we it could be a for the first time we it could be a for the first time we it could be a divorce situation it could be I'm I'm divorce situation it could be I'm I'm divorce situation it could be I'm I'm having some serious issues it could be having some serious issues it could be having some serious issues it could be I'm new yeah whatever it is right you're I'm new yeah whatever it is right you're I'm new yeah whatever it is right you're walking I mean how often do you walked walking I mean how often do you walked walking I mean how often do you walked into a a brand new building like a into a a brand new building like a into a a brand new building like a a gym or something like that and you a gym or something like that and you a gym or something like that and you don't know anybody right it's don't know anybody right it's don't know anybody right it's intimidating right you just kind of stay intimidating right you just kind of stay intimidating right you just kind of stay to yourself so I am I'm with you 100 we to yourself so I am I'm with you 100 we to yourself so I am I'm with you 100 we have to be over uh you know really help have to be over uh you know really help have to be over uh you know really help our congregation understand where you're our congregation understand where you're our congregation understand where you're here to here to here to love on people and be very welcoming and love on people and be very welcoming and love on people and be very welcoming and and remove that barrier to entry and remove that barrier to entry and remove that barrier to entry absolutely absolutely now I will say one absolutely absolutely now I will say one absolutely absolutely now I will say one example that you can think through is example that you can think through is example that you can think through is usually when parents are bringing their usually when parents are bringing their usually when parents are bringing their kids for the first time and say you're kids for the first time and say you're kids for the first time and say you're churched you know that there's a kids churched you know that there's a kids churched you know that there's a kids program and you know you're going to program and you know you're going to program and you know you're going to leave them alone so what happens the kid leave them alone so what happens the kid leave them alone so what happens the kid is the stranger the parent is then is the stranger the parent is then is the stranger the parent is then talking them through what to expect talking them through what to expect talking them through what to expect don't worry I'm only going to be two don't worry I'm only going to be two don't worry I'm only going to be two doors down yeah doors down yeah doors down yeah um there's going to be three people um there's going to be three people um there's going to be three people that's going to be able to help you're

that's going to be able to help you're that's going to be able to help you're always going to be able to find somebody always going to be able to find somebody always going to be able to find somebody you're going to find other kids that are you're going to find other kids that are you're going to find other kids that are your age right you're talking your child your age right you're talking your child your age right you're talking your child through all the things that remove that through all the things that remove that through all the things that remove that risk increases confidence that it's risk increases confidence that it's risk increases confidence that it's going to be okay going to be okay going to be okay how do we do that with everybody else how do we do that with everybody else how do we do that with everybody else people yes the big people in the room I people yes the big people in the room I people yes the big people in the room I think that you know one of the hardest think that you know one of the hardest think that you know one of the hardest things for churches and I think this things for churches and I think this things for churches and I think this applies to every one of these five applies to every one of these five applies to every one of these five critical things for a Church website but critical things for a Church website but critical things for a Church website but I think it's in particularly of I think it's in particularly of I think it's in particularly of importance when we talk about an importance when we talk about an importance when we talk about an invitation and that is we have to run invitation and that is we have to run invitation and that is we have to run everything through the filter of our everything through the filter of our everything through the filter of our unchurched to neighbor and the person unchurched to neighbor and the person unchurched to neighbor and the person that we would love to see come to our that we would love to see come to our that we would love to see come to our website and come to our church and we we website and come to our church and we we website and come to our church and we we don't do that very well we we use don't do that very well we we use don't do that very well we we use Insider language we use Insider Insider language we use Insider Insider language we use Insider terminology and you made a statement terminology and you made a statement terminology and you made a statement earlier maybe this is you know part of earlier maybe this is you know part of earlier maybe this is you know part of your your your uh story brand your your your uh story brand your your your uh story brand indoctrination but you said don't assume indoctrination but you said don't assume indoctrination but you said don't assume that you know what people want or what that you know what people want or what that you know what people want or what they're looking for and I think that they're looking for and I think that they're looking for and I think that when we're in when we're extending an when we're in when we're extending an when we're in when we're extending an invitation look here's the reality invitation look here's the reality invitation look here's the reality if everybody in my neighborhood was if everybody in my neighborhood was if everybody in my neighborhood was looking for a church to attend I've got looking for a church to attend I've got looking for a church to attend I've got two churches at the End of the Street two churches at the End of the Street two churches at the End of the Street and those two churches would be full on and those two churches would be full on and those two churches would be full on Sunday morning yeah but they're not Sunday morning yeah but they're not Sunday morning yeah but they're not because the vast majority of the people because the vast majority of the people because the vast majority of the people in my neighborhood and in my community in my neighborhood and in my community in my neighborhood and in my community are not looking for a church to attend are not looking for a church to attend are not looking for a church to attend but there are other things that they are but there are other things that they are but there are other things that they are looking for and so what I need to do as

looking for and so what I need to do as looking for and so what I need to do as a church leader is try to figure out a church leader is try to figure out a church leader is try to figure out what it is that they're looking for so what it is that they're looking for so what it is that they're looking for so that I can create opportunities to that I can create opportunities to that I can create opportunities to intersect with them and invite them into intersect with them and invite them into intersect with them and invite them into those things invite them into those those things invite them into those those things invite them into those processes or those relationships or processes or those relationships or processes or those relationships or those things that are going to serve those things that are going to serve those things that are going to serve them where they are most people in them where they are most people in them where they are most people in America today are not looking for a America today are not looking for a America today are not looking for a place to go sing a few songs that they place to go sing a few songs that they place to go sing a few songs that they don't know with strangers with strangers don't know with strangers with strangers don't know with strangers with strangers in a giant karaoke bar and listen to in a giant karaoke bar and listen to in a giant karaoke bar and listen to some guy talk to them about some some guy talk to them about some some guy talk to them about some theological things that they're not even theological things that they're not even theological things that they're not even sure if they believe or not like most sure if they believe or not like most sure if they believe or not like most people aren't looking for that but they people aren't looking for that but they people aren't looking for that but they are looking for something and Google is are looking for something and Google is are looking for something and Google is proof of that right Jason and I talk proof of that right Jason and I talk proof of that right Jason and I talk about this with churches all the time if about this with churches all the time if about this with churches all the time if you want to know what people in your you want to know what people in your you want to know what people in your community are are looking for just go community are are looking for just go community are are looking for just go look at the Google data of what people look at the Google data of what people look at the Google data of what people are searching in your community in your are searching in your community in your are searching in your community in your neighborhood absolutely absolutely if neighborhood absolutely absolutely if neighborhood absolutely absolutely if you're not in if you're not providing you're not in if you're not providing you're not in if you're not providing answers incarnationally for the answers incarnationally for the answers incarnationally for the questions that they're asking that questions that they're asking that questions that they're asking that they're trying to DIY on Google and they're trying to DIY on Google and they're trying to DIY on Google and YouTube you will forever be irrelevant YouTube you will forever be irrelevant YouTube you will forever be irrelevant to them yes I will stop there now this to them yes I will stop there now this to them yes I will stop there now this stranger friendly posture I think is my stranger friendly posture I think is my stranger friendly posture I think is my rant against churches for their Ministry rant against churches for their Ministry rant against churches for their Ministry philosophy but we're talking about philosophy but we're talking about philosophy but we're talking about websites the website is the perfect websites the website is the perfect websites the website is the perfect place that you can nerd out and talk Ad place that you can nerd out and talk Ad place that you can nerd out and talk Ad nauseam about all these little things nauseam about all these little things nauseam about all these little things that you might not do from the stage you that you might not do from the stage you that you might not do from the stage you might not do it you know especially in might not do it you know especially in might not do it you know especially in an ad you could lit this is where your an ad you could lit this is where your an ad you could lit this is where your blog comes in this is where your social blog comes in this is where your social blog comes in this is where your social media comes in you can answer all those

media comes in you can answer all those media comes in you can answer all those questions that people have in their questions that people have in their questions that people have in their minds that you want to get out there but minds that you want to get out there but minds that you want to get out there but it's not efficient to do it in different it's not efficient to do it in different it's not efficient to do it in different areas but you can do it on your in areas but you can do it on your in areas but you can do it on your in through content marketing I had an idea through content marketing I had an idea through content marketing I had an idea for a church that's talking the other for a church that's talking the other for a church that's talking the other day and they were talking about building day and they were talking about building day and they were talking about building The Ultimate Christmas page and I The Ultimate Christmas page and I The Ultimate Christmas page and I thought if I was you know because he thought if I was you know because he thought if I was you know because he might go to church so if I was going to might go to church so if I was going to might go to church so if I was going to go to that church I might want to go to that church I might want to go to that church I might want to experience like what Christmas is like experience like what Christmas is like experience like what Christmas is like there plus I'd probably want to read there plus I'd probably want to read there plus I'd probably want to read some kind of review about the church yes some kind of review about the church yes some kind of review about the church yes yes right and I always and I thought yes right and I always and I thought yes right and I always and I thought well what if you actually had well what if you actually had well what if you actually had either testimonials or reviews on your either testimonials or reviews on your either testimonials or reviews on your Church website not just on Google or Church website not just on Google or Church website not just on Google or Facebook or yes absolutely right and and Facebook or yes absolutely right and and Facebook or yes absolutely right and and churches never do that I'm going why not churches never do that I'm going why not churches never do that I'm going why not you know you know you know um and and you know it's one thing for um and and you know it's one thing for um and and you know it's one thing for the pastor to talk about I mean he gets the pastor to talk about I mean he gets the pastor to talk about I mean he gets paid to talk about how good the church paid to talk about how good the church paid to talk about how good the church is so don't go there you know use is so don't go there you know use is so don't go there you know use somebody that's in your congregation somebody that's in your congregation somebody that's in your congregation that I I might relate to right yeah it's that I I might relate to right yeah it's that I I might relate to right yeah it's interesting Jason that feels a little interesting Jason that feels a little interesting Jason that feels a little cringy but we don't we don't hesitate to cringy but we don't we don't hesitate to cringy but we don't we don't hesitate to get people to share their story about get people to share their story about get people to share their story about how Jesus has impact their life or how Jesus has impact their life or how Jesus has impact their life or changed their life or being connected in changed their life or being connected in changed their life or being connected in a certain Ministry has impacted them and a certain Ministry has impacted them and a certain Ministry has impacted them and so I don't think that there's anything so I don't think that there's anything so I don't think that there's anything wrong with you know if your church puts wrong with you know if your church puts wrong with you know if your church puts on a fall festival if your church has a on a fall festival if your church has a on a fall festival if your church has a Christmas Eve service or your church is Christmas Eve service or your church is Christmas Eve service or your church is doing something that's Outreach oriented doing something that's Outreach oriented doing something that's Outreach oriented to have people who have been a part of to have people who have been a part of to have people who have been a part of it and experienced it maybe either as a it and experienced it maybe either as a it and experienced it maybe either as a volunteer or as just a general volunteer or as just a general volunteer or as just a general participant to have them share their participant to have them share their participant to have them share their story whether on video or in print on story whether on video or in print on story whether on video or in print on the website I think that's a really cool

the website I think that's a really cool the website I think that's a really cool idea even if it's just a sound boy sound idea even if it's just a sound boy sound idea even if it's just a sound boy sound bite I love my church man our family bite I love my church man our family bite I love my church man our family loves coming here we've met so many loves coming here we've met so many loves coming here we've met so many people and we've got connected and my people and we've got connected and my people and we've got connected and my kids are different now kids are different now kids are different now that's it I mean if you have that as a that's it I mean if you have that as a that's it I mean if you have that as a sound bite that would almost encourage sound bite that would almost encourage sound bite that would almost encourage me I'm gonna go check that out if their me I'm gonna go check that out if their me I'm gonna go check that out if their kids like it I mean my kids might like kids like it I mean my kids might like kids like it I mean my kids might like it right so in e-commerce we have uh it right so in e-commerce we have uh it right so in e-commerce we have uh something we call a wall of love so something we call a wall of love so something we call a wall of love so sometimes it's a page that's literally sometimes it's a page that's literally sometimes it's a page that's literally just a wall of testimonials screenshots just a wall of testimonials screenshots just a wall of testimonials screenshots of comments from social media or from of comments from social media or from of comments from social media or from emails sentences that you screenshot and emails sentences that you screenshot and emails sentences that you screenshot and put into there and you can organize put into there and you can organize put into there and you can organize those on different categories e-commerce those on different categories e-commerce those on different categories e-commerce sites do that all the time but it's not sites do that all the time but it's not sites do that all the time but it's not done for churches and I don't know why done for churches and I don't know why done for churches and I don't know why and there's a difference between the and there's a difference between the and there's a difference between the testimonials and case studies you need testimonials and case studies you need testimonials and case studies you need to have both testimonials right they to have both testimonials right they to have both testimonials right they they actually point to the ministry they actually point to the ministry they actually point to the ministry fronts and the your ministry approach fronts and the your ministry approach fronts and the your ministry approach and what you guys are doing those and what you guys are doing those and what you guys are doing those programs and they talk about that and programs and they talk about that and programs and they talk about that and and actually um it undergirds the and actually um it undergirds the and actually um it undergirds the authority that you guys have case authority that you guys have case authority that you guys have case studies talk through the experience that studies talk through the experience that studies talk through the experience that I went through a small group or I my I went through a small group or I my I went through a small group or I my child went through the K-5 program for child went through the K-5 program for child went through the K-5 program for the the Sunday school program and it's the the Sunday school program and it's the the Sunday school program and it's talks about specific elements of that talks about specific elements of that talks about specific elements of that you use that actually provides relevance you use that actually provides relevance you use that actually provides relevance to new uh prospective visitors to the to new uh prospective visitors to the to new uh prospective visitors to the church so you need both but testimonies church so you need both but testimonies church so you need both but testimonies are so easy to Garner especially from are so easy to Garner especially from are so easy to Garner especially from your community it's just one of those your community it's just one of those your community it's just one of those things I feel like oh man if you just things I feel like oh man if you just things I feel like oh man if you just sent that one survey right to your sent that one survey right to your sent that one survey right to your congregation you would be able to get

congregation you would be able to get congregation you would be able to get dozens of them immediately right crack dozens of them immediately right crack dozens of them immediately right crack that off it's done this week we just we that off it's done this week we just we that off it's done this week we just we just added a sixth critical thing in just added a sixth critical thing in just added a sixth critical thing in websites and the church websites need websites and the church websites need websites and the church websites need and that is a wall of love you need a and that is a wall of love you need a and that is a wall of love you need a wall of Love okay let's let's get back wall of Love okay let's let's get back wall of Love okay let's let's get back on track here what's the next one on our on track here what's the next one on our on track here what's the next one on our list Jason it is right goes right into list Jason it is right goes right into list Jason it is right goes right into it plan a visit page yeah yeah that so it plan a visit page yeah yeah that so it plan a visit page yeah yeah that so one of these things that one of these things that one of these things that we hope that prospective visitors do we hope that prospective visitors do we hope that prospective visitors do we gear our content for it but then we we gear our content for it but then we we gear our content for it but then we actually never help them actually do it actually never help them actually do it actually never help them actually do it and so you know what's the purpose of and so you know what's the purpose of and so you know what's the purpose of the website most of the times one of the the website most of the times one of the the website most of the times one of the core priorities is to get people to core priorities is to get people to core priorities is to get people to visit to make that decision to visit and visit to make that decision to visit and visit to make that decision to visit and it's just it's just logical that hey if it's just it's just logical that hey if it's just it's just logical that hey if you're ready to actually come this you're ready to actually come this you're ready to actually come this Sunday or next Sunday or the following Sunday or next Sunday or the following Sunday or next Sunday or the following Sunday if you're ready to bring your Sunday if you're ready to bring your Sunday if you're ready to bring your family why don't we just help you a family why don't we just help you a family why don't we just help you a little bit further so plan your visit little bit further so plan your visit little bit further so plan your visit and it could be practical things such as and it could be practical things such as and it could be practical things such as some some Churches there kids ministry some some Churches there kids ministry some some Churches there kids ministry needs uh check-in or registration data needs uh check-in or registration data needs uh check-in or registration data for safety reasons Etc you can get that for safety reasons Etc you can get that for safety reasons Etc you can get that out of you know get that done now before out of you know get that done now before out of you know get that done now before they actually you know have to sit in they actually you know have to sit in they actually you know have to sit in the lobby and fill out paperwork the lobby and fill out paperwork the lobby and fill out paperwork um there can be things like oh help you um there can be things like oh help you um there can be things like oh help you decide which campus to go to if you're a decide which campus to go to if you're a decide which campus to go to if you're a multi-site there's so many different multi-site there's so many different multi-site there's so many different questions that you can actually help questions that you can actually help questions that you can actually help make that decision in a micro commitment make that decision in a micro commitment make that decision in a micro commitment and most importantly and most importantly and most importantly receive some information with permission receive some information with permission receive some information with permission to send them some reminders some nudges to send them some reminders some nudges to send them some reminders some nudges and potentially some connection points

and potentially some connection points and potentially some connection points even before they get to church right how even before they get to church right how even before they get to church right how am I we pray for you am I we pray for you am I we pray for you um maybe there's a call that you offer um maybe there's a call that you offer um maybe there's a call that you offer that says hey we'd love to get on the that says hey we'd love to get on the that says hey we'd love to get on the phone for 10 minutes and pray with you phone for 10 minutes and pray with you phone for 10 minutes and pray with you um the likelihood for someone to visit um the likelihood for someone to visit um the likelihood for someone to visit your church after you pray with them or your church after you pray with them or your church after you pray with them or even just send a voicemail back that's even just send a voicemail back that's even just send a voicemail back that's that's been a tactic that I've seen work that's been a tactic that I've seen work that's been a tactic that I've seen work very very well we're on a plan your very very well we're on a plan your very very well we're on a plan your visit form you asked for prayer request visit form you asked for prayer request visit form you asked for prayer request and you simply send back an audio and you simply send back an audio and you simply send back an audio recording of you praying for them and recording of you praying for them and recording of you praying for them and their need in the request and then you their need in the request and then you their need in the request and then you have the opportunity to be able to say have the opportunity to be able to say have the opportunity to be able to say hey I'd love to meet you in person I'd hey I'd love to meet you in person I'd hey I'd love to meet you in person I'd love to make sure you have a VIP love to make sure you have a VIP love to make sure you have a VIP experience on Sunday is there anything experience on Sunday is there anything experience on Sunday is there anything else I can do can I help you with your else I can do can I help you with your else I can do can I help you with your kids can I help you with parking right kids can I help you with parking right kids can I help you with parking right all that kind of stuff so anyway a plan all that kind of stuff so anyway a plan all that kind of stuff so anyway a plan your visit page or module or something your visit page or module or something your visit page or module or something to really explicitly help them do that to really explicitly help them do that to really explicitly help them do that is something that every Church website is something that every Church website is something that every Church website should be doing should be doing should be doing you know it's interesting that uh uh I you know it's interesting that uh uh I you know it's interesting that uh uh I think it's really like you said it's think it's really like you said it's think it's really like you said it's really intimidating to come to a church really intimidating to come to a church really intimidating to come to a church for the first time especially if you're for the first time especially if you're for the first time especially if you're if you're detoursed or unchurched but if you're detoursed or unchurched but if you're detoursed or unchurched but you're like yes I'm gonna do go do this you're like yes I'm gonna do go do this you're like yes I'm gonna do go do this I actually think it's it's almost better I actually think it's it's almost better I actually think it's it's almost better to say when you're ready but before then to say when you're ready but before then to say when you're ready but before then watch online get comfortable with us we watch online get comfortable with us we watch online get comfortable with us we want to answer questions engage with us want to answer questions engage with us want to answer questions engage with us online I've got a church that we work online I've got a church that we work online I've got a church that we work with that recently added to their with that recently added to their with that recently added to their connection card you know how did you connection card you know how did you connection card you know how did you find us like a friend a drove by or find us like a friend a drove by or find us like a friend a drove by or whatever they added another boat that whatever they added another boat that whatever they added another boat that says I've been attending online and now says I've been attending online and now says I've been attending online and now I've come in person and we're finding I've come in person and we're finding I've come in person and we're finding that more people are are checking that

that more people are are checking that that more people are are checking that box which is just indication that people box which is just indication that people box which is just indication that people will watch you for a season and I think will watch you for a season and I think will watch you for a season and I think it's important that we acknowledge that it's important that we acknowledge that it's important that we acknowledge that to say hey your plan a visit could be to say hey your plan a visit could be to say hey your plan a visit could be you're gonna sit on your couch and visit you're gonna sit on your couch and visit you're gonna sit on your couch and visit that's totally cool right and get that's totally cool right and get that's totally cool right and get information get comfortable and then information get comfortable and then information get comfortable and then when you're ready get in your car and when you're ready get in your car and when you're ready get in your car and drive on over on Saturday or Sunday drive on over on Saturday or Sunday drive on over on Saturday or Sunday and I think we have to give people that and I think we have to give people that and I think we have to give people that permission permission permission absolutely I think that you know there's absolutely I think that you know there's absolutely I think that you know there's there's something about that that I there's something about that that I there's something about that that I think we've lost culturally in the think we've lost culturally in the think we've lost culturally in the church that makes a lot of sense church that makes a lot of sense church that makes a lot of sense um most people who are sports fans I'll um most people who are sports fans I'll um most people who are sports fans I'll use Sports as an example because you use Sports as an example because you use Sports as an example because you know every Sunday afternoon in this time know every Sunday afternoon in this time know every Sunday afternoon in this time of year here in the fall there are of year here in the fall there are of year here in the fall there are football stadiums all across the country football stadiums all across the country football stadiums all across the country that are filled with literally hundreds that are filled with literally hundreds that are filled with literally hundreds of thousands of people who have paid of thousands of people who have paid of thousands of people who have paid millions of dollars in money to buy millions of dollars in money to buy millions of dollars in money to buy tickets to go there and then we'll spend tickets to go there and then we'll spend tickets to go there and then we'll spend Millions more on merchandise and Millions more on merchandise and Millions more on merchandise and refreshments and whatever refreshments and whatever refreshments and whatever most if not all of those people started most if not all of those people started most if not all of those people started by watching a team online yes on TV they by watching a team online yes on TV they by watching a team online yes on TV they became a fan of the team watching that became a fan of the team watching that became a fan of the team watching that team on TV and it culminates in needing team on TV and it culminates in needing team on TV and it culminates in needing to go and have that experience in person to go and have that experience in person to go and have that experience in person now granted if you're dropping a now granted if you're dropping a now granted if you're dropping a thousand bucks on you know sports day thousand bucks on you know sports day thousand bucks on you know sports day because there are some people I guess because there are some people I guess because there are some people I guess that buy season tickets to some sports that buy season tickets to some sports that buy season tickets to some sports teams and that's what we're what we're teams and that's what we're what we're teams and that's what we're what we're looking at but I think that there's a looking at but I think that there's a looking at but I think that there's a natural progression you know I I've been natural progression you know I I've been natural progression you know I I've been to bookstores to book signings for to bookstores to book signings for to bookstores to book signings for authors authors authors um I've never known anyone to go to a

um I've never known anyone to go to a um I've never known anyone to go to a book sighting and get an author to sign book sighting and get an author to sign book sighting and get an author to sign a book before they've actually read that a book before they've actually read that a book before they've actually read that author's books you read the books first author's books you read the books first author's books you read the books first you get to know them and then you want you get to know them and then you want you get to know them and then you want to go see them in person and I think the to go see them in person and I think the to go see them in person and I think the same thing is true in that whole same thing is true in that whole same thing is true in that whole transformational process of connecting transformational process of connecting transformational process of connecting with people online inviting them to with people online inviting them to with people online inviting them to check us out inviting them to kick the check us out inviting them to kick the check us out inviting them to kick the tires tires tires um I Heard a guy who does uh book um I Heard a guy who does uh book um I Heard a guy who does uh book launches for authors say you're you're launches for authors say you're you're launches for authors say you're you're asking people to come and make a asking people to come and make a asking people to come and make a decision as to whether or not you're a decision as to whether or not you're a decision as to whether or not you're a good fit for them before you ask them to good fit for them before you ask them to good fit for them before you ask them to actually transact and the transaction actually transact and the transaction actually transact and the transaction for us is that in-person visit so for us is that in-person visit so for us is that in-person visit so checking out the website watching an checking out the website watching an checking out the website watching an online service following us on social online service following us on social online service following us on social media that's all part of that person's media that's all part of that person's media that's all part of that person's process of trying to decide if your process of trying to decide if your process of trying to decide if your church is a good fit for them I think church is a good fit for them I think church is a good fit for them I think that when people do that and they show that when people do that and they show that when people do that and they show up on a Sunday morning they're more up on a Sunday morning they're more up on a Sunday morning they're more likely to get engaged and get connected likely to get engaged and get connected likely to get engaged and get connected incarnationally a lot faster because incarnationally a lot faster because incarnationally a lot faster because they've already decided that you're they've already decided that you're they've already decided that you're probably a good fit for them they're probably a good fit for them they're probably a good fit for them they're going to fill out you know how many going to fill out you know how many going to fill out you know how many times did I've heard pastors and church times did I've heard pastors and church times did I've heard pastors and church leaders say well we mentioned to people leaders say well we mentioned to people leaders say well we mentioned to people every single week that they want them we every single week that they want them we every single week that they want them we want them to fill out the connection want them to fill out the connection want them to fill out the connection card but nobody ever fills out the card but nobody ever fills out the card but nobody ever fills out the connection card well that's because connection card well that's because connection card well that's because they're on their first Sunday they're they're on their first Sunday they're they're on their first Sunday they're not going to fill out that connection not going to fill out that connection not going to fill out that connection card they haven't decided yet if you're card they haven't decided yet if you're card they haven't decided yet if you're a good fit for them and whether or not a good fit for them and whether or not a good fit for them and whether or not this is going to be their church but this is going to be their church but this is going to be their church but when they've been through that Journey when they've been through that Journey when they've been through that Journey online I think it actually expedites it online I think it actually expedites it online I think it actually expedites it expedites that process I kind of like expedites that process I kind of like expedites that process I kind of like the idea of season ticket holder for the idea of season ticket holder for the idea of season ticket holder for churches that's pretty good churches that's pretty good churches that's pretty good huh you know you buy us a year-long pass

huh you know you buy us a year-long pass huh you know you buy us a year-long pass and you have to pay for that see if we and you have to pay for that see if we and you have to pay for that see if we can Market that yeah I don't know I can Market that yeah I don't know I can Market that yeah I don't know I don't know okay let's get to the last don't know okay let's get to the last don't know okay let's get to the last one and this is one of my favorite ones one and this is one of my favorite ones one and this is one of my favorite ones have an active blog talk about the have an active blog talk about the have an active blog talk about the benefits oh I mean in in this day and benefits oh I mean in in this day and benefits oh I mean in in this day and age right now this is should be a age right now this is should be a age right now this is should be a no-brainer look we know that let's just no-brainer look we know that let's just no-brainer look we know that let's just I this I just had this uh example with a I this I just had this uh example with a I this I just had this uh example with a client of mine that we're coaching client of mine that we're coaching client of mine that we're coaching um we were talking about how much energy um we were talking about how much energy um we were talking about how much energy and effort they put into publishing for and effort they put into publishing for and effort they put into publishing for their Facebook page and then what their Facebook page and then what their Facebook page and then what happened a couple years ago Facebook happened a couple years ago Facebook happened a couple years ago Facebook zero happens Facebook explicitly is zero happens Facebook explicitly is zero happens Facebook explicitly is telling people that if you have a page telling people that if you have a page telling people that if you have a page we're not going to show it to if you we're not going to show it to if you we're not going to show it to if you have a thousand followers who opt in and have a thousand followers who opt in and have a thousand followers who opt in and say I want to see information about that say I want to see information about that say I want to see information about that page they're explicitly and say no we're page they're explicitly and say no we're page they're explicitly and say no we're not going to show it to you we're not going to show it to you we're not going to show it to you we're actually going to bring that down to 10 actually going to bring that down to 10 actually going to bring that down to 10 7 5 and actually it's eventually gonna 7 5 and actually it's eventually gonna 7 5 and actually it's eventually gonna go to zero and you're gonna have to pay go to zero and you're gonna have to pay go to zero and you're gonna have to pay to actually show it to them and not only to actually show it to them and not only to actually show it to them and not only that you'll never be able to pay enough that you'll never be able to pay enough that you'll never be able to pay enough to show it to that entire list of people to show it to that entire list of people to show it to that entire list of people who raise their hands who raise their hands who raise their hands um um um social media rented spaces always social media rented spaces always social media rented spaces always changes the rules and they're not your changes the rules and they're not your changes the rules and they're not your rules you need a place where you can rules you need a place where you can rules you need a place where you can bring people back and actually have a bring people back and actually have a bring people back and actually have a place that you control and this is this place that you control and this is this place that you control and this is this is what Google rewards over and over and is what Google rewards over and over and is what Google rewards over and over and over again that you actually I I can over again that you actually I I can over again that you actually I I can tell you that I can't tell you uh how tell you that I can't tell you uh how tell you that I can't tell you uh how many times where if you have a local many times where if you have a local many times where if you have a local site site site talking about local issues and using

talking about local issues and using talking about local issues and using keywords and phrases and referring to keywords and phrases and referring to keywords and phrases and referring to local other things in your town that local other things in your town that local other things in your town that you'll be able to be elevated in the you'll be able to be elevated in the you'll be able to be elevated in the ranks for social and search when people ranks for social and search when people ranks for social and search when people actually search for that stuff because actually search for that stuff because actually search for that stuff because it's so easy to do relative to everybody it's so easy to do relative to everybody it's so easy to do relative to everybody else so anyway a Church blog is else so anyway a Church blog is else so anyway a Church blog is definitely something that you have to definitely something that you have to definitely something that you have to invest in invest in invest in um write the art of writing forces um write the art of writing forces um write the art of writing forces people to actually clarify their message people to actually clarify their message people to actually clarify their message I think that you should have your entire I think that you should have your entire I think that you should have your entire staff contribute an article every single staff contribute an article every single staff contribute an article every single month one person one article across your month one person one article across your month one person one article across your entire staff everyone should be able to entire staff everyone should be able to entire staff everyone should be able to talk about something that's relevant to talk about something that's relevant to talk about something that's relevant to people who are considering coming to people who are considering coming to people who are considering coming to church for the first time when I have church for the first time when I have church for the first time when I have this conversation with churches they this conversation with churches they this conversation with churches they they literally say that I don't have they literally say that I don't have they literally say that I don't have time to write a blog and I say well you time to write a blog and I say well you time to write a blog and I say well you don't have to you have 52 of them yes don't have to you have 52 of them yes don't have to you have 52 of them yes they're like what you preach on Sunday they're like what you preach on Sunday they're like what you preach on Sunday right somebody preaches on Sunday so right somebody preaches on Sunday so right somebody preaches on Sunday so that's turn that sermon into a block that's turn that sermon into a block that's turn that sermon into a block absolutely the service we offer churches absolutely the service we offer churches absolutely the service we offer churches but I'm going that's you take that 3 000 but I'm going that's you take that 3 000 but I'm going that's you take that 3 000 words that was preached and you turn it words that was preached and you turn it words that was preached and you turn it into about a thousand word very helpful into about a thousand word very helpful into about a thousand word very helpful DIY blog Hello you don't have to DIY blog Hello you don't have to DIY blog Hello you don't have to actually originate the content it's been actually originate the content it's been actually originate the content it's been it's already been created yes so like I it's already been created yes so like I it's already been created yes so like I never thought of that like yeah and then never thought of that like yeah and then never thought of that like yeah and then you can put that sermon on that page you can put that sermon on that page you can put that sermon on that page have some snippets on that page have a have some snippets on that page have a have some snippets on that page have a gated content piece for a download on gated content piece for a download on gated content piece for a download on that page that page that page come on man it's not that hard you got come on man it's not that hard you got come on man it's not that hard you got to talk about the relevance right I mean to talk about the relevance right I mean to talk about the relevance right I mean Jason think about it what's a sermon a

Jason think about it what's a sermon a Jason think about it what's a sermon a sermon is what the people need to hear sermon is what the people need to hear sermon is what the people need to hear that week the people in your ZIP code that week the people in your ZIP code that week the people in your ZIP code want to hear that week want to hear that week want to hear that week the words are relevant to the people in the words are relevant to the people in the words are relevant to the people in your ZIP code yeah that's that's your ZIP code yeah that's that's your ZIP code yeah that's that's definitely square one right you're a definitely square one right you're a definitely square one right you're a Content machine the church is a Content Content machine the church is a Content Content machine the church is a Content Machine by definition that's square one Machine by definition that's square one Machine by definition that's square one use your sermons and I would I would use your sermons and I would I would use your sermons and I would I would argue you shouldn't just publish your argue you shouldn't just publish your argue you shouldn't just publish your entire sermon as is you have the ability entire sermon as is you have the ability entire sermon as is you have the ability to slice and dice most sermons hey to slice and dice most sermons hey to slice and dice most sermons hey you've got the Tim Keller three-point you've got the Tim Keller three-point you've got the Tim Keller three-point sermon sermon sermon break it up into three different break it up into three different break it up into three different articles that's right articles that's right articles that's right that's right yeah you may have like a that's right yeah you may have like a that's right yeah you may have like a speaker so don't use them but that's speaker so don't use them but that's speaker so don't use them but that's where you use the stat like you could where you use the stat like you could where you use the stat like you could use you could have like 12 20 once a use you could have like 12 20 once a use you could have like 12 20 once a month have 12 blogs plus you know month have 12 blogs plus you know month have 12 blogs plus you know they're 40 or 50 or whatever you gotta they're 40 or 50 or whatever you gotta they're 40 or 50 or whatever you gotta that'll be a really robust that'll be a really robust that'll be a really robust uh SEO machine that you're putting on uh SEO machine that you're putting on uh SEO machine that you're putting on your website that's gonna help people your website that's gonna help people your website that's gonna help people yeah I think it is important to note yeah I think it is important to note yeah I think it is important to note that you know SEO and the blog is a Long that you know SEO and the blog is a Long that you know SEO and the blog is a Long play you know the short-term benefit of play you know the short-term benefit of play you know the short-term benefit of having an active blog is that you can having an active blog is that you can having an active blog is that you can regularly consistently provide content regularly consistently provide content regularly consistently provide content that can be repurposed for social media that can be repurposed for social media that can be repurposed for social media can be used in your electronic can be used in your electronic can be used in your electronic newsletter and can engage your local newsletter and can engage your local newsletter and can engage your local church body church body church body um we work with churches where we help um we work with churches where we help um we work with churches where we help them actually run ads towards some of them actually run ads towards some of them actually run ads towards some of the written content that's on their the written content that's on their the written content that's on their website but the SEO content it's a website but the SEO content it's a website but the SEO content it's a long-term play and it's interesting I I long-term play and it's interesting I I long-term play and it's interesting I I was actually on a call with the church was actually on a call with the church was actually on a call with the church earlier this week it's a relatively earlier this week it's a relatively earlier this week it's a relatively um I'll call it a normal size Southern um I'll call it a normal size Southern um I'll call it a normal size Southern Baptist Church in a semi-rural part of Baptist Church in a semi-rural part of Baptist Church in a semi-rural part of Virginia you know Church of maybe a

Virginia you know Church of maybe a Virginia you know Church of maybe a couple hundred people couple hundred people couple hundred people um they're you know they're they're um they're you know they're they're um they're you know they're they're trying to make an impact in their trying to make an impact in their trying to make an impact in their Community they're not trying to be a Community they're not trying to be a Community they're not trying to be a worldwide Global Ministry but as I was worldwide Global Ministry but as I was worldwide Global Ministry but as I was reviewing the analytics on their website reviewing the analytics on their website reviewing the analytics on their website with them this last week the second most with them this last week the second most with them this last week the second most visited page on their website was a blog visited page on their website was a blog visited page on their website was a blog post written in 2018 which was a summary post written in 2018 which was a summary post written in 2018 which was a summary of a sermon from four years ago and the of a sermon from four years ago and the of a sermon from four years ago and the pastor that I'm talking to was like well pastor that I'm talking to was like well pastor that I'm talking to was like well I don't understand why there's so many I don't understand why there's so many I don't understand why there's so many people going to that page I mean that's people going to that page I mean that's people going to that page I mean that's like four years old and I'm like exactly like four years old and I'm like exactly like four years old and I'm like exactly that's the way SEO Works people are that's the way SEO Works people are that's the way SEO Works people are Googling this particular topic and Googling this particular topic and Googling this particular topic and Google has decided that your blog post Google has decided that your blog post Google has decided that your blog post from 2018 is an authoritative from 2018 is an authoritative from 2018 is an authoritative uh article on that particular topic I've uh article on that particular topic I've uh article on that particular topic I've used this example for for years and used this example for for years and used this example for for years and years but if you Google the history of years but if you Google the history of years but if you Google the history of the Easter egg Chase Oaks Church in the Easter egg Chase Oaks Church in the Easter egg Chase Oaks Church in Plano Texas wrote a blog post about Plano Texas wrote a blog post about Plano Texas wrote a blog post about three or four years ago and Google has three or four years ago and Google has three or four years ago and Google has decided that that blog post on Chase decided that that blog post on Chase decided that that blog post on Chase Oaks Church website is one of the most Oaks Church website is one of the most Oaks Church website is one of the most important articles on the entire important articles on the entire important articles on the entire internet about the history of the Easter internet about the history of the Easter internet about the history of the Easter egg and every single month they are egg and every single month they are egg and every single month they are getting thousands of new visitors to getting thousands of new visitors to getting thousands of new visitors to their website on a on a blog post their website on a on a blog post their website on a on a blog post written four years ago on a topic that written four years ago on a topic that written four years ago on a topic that people just have a curiosity about people just have a curiosity about people just have a curiosity about what's the history of the Easter egg why what's the history of the Easter egg why what's the history of the Easter egg why and of course needless to say around and of course needless to say around and of course needless to say around Easter time uh that's like the top Easter time uh that's like the top Easter time uh that's like the top visited page absolutely your Church visited page absolutely your Church visited page absolutely your Church website yep now I will say though it's a website yep now I will say though it's a website yep now I will say though it's a long-term play but Google is very if

long-term play but Google is very if long-term play but Google is very if you're consistent in publishing Google you're consistent in publishing Google you're consistent in publishing Google pays attention to everything you put out pays attention to everything you put out pays attention to everything you put out and so I'll just give an example on and so I'll just give an example on and so I'll just give an example on Church Tech today we just published an Church Tech today we just published an Church Tech today we just published an article things to have in your church uh article things to have in your church uh article things to have in your church uh sound booth or your media booth and sound booth or your media booth and sound booth or your media booth and within hours they ranked it number one within hours they ranked it number one within hours they ranked it number one so if you actually Google things to have so if you actually Google things to have so if you actually Google things to have in your church sound booth or things to in your church sound booth or things to in your church sound booth or things to have in your church media Booth have in your church media Booth have in your church media Booth um because we were talking to a pastor um because we were talking to a pastor um because we were talking to a pastor and he's like there's so many things and he's like there's so many things and he's like there's so many things that I need a checklist because I keep that I need a checklist because I keep that I need a checklist because I keep forgetting like batteries and cords and forgetting like batteries and cords and forgetting like batteries and cords and stuff like that and so we just wrote an stuff like that and so we just wrote an stuff like that and so we just wrote an article within hours it Rose to number article within hours it Rose to number article within hours it Rose to number one I think it's you should try it now one I think it's you should try it now one I think it's you should try it now Google things to have in your church Google things to have in your church Google things to have in your church sound booth and I think it's still in sound booth and I think it's still in sound booth and I think it's still in the top two three the top two three the top two three um if not number one I mean Google um if not number one I mean Google um if not number one I mean Google search but it's within hours and it's search but it's within hours and it's search but it's within hours and it's the same thing I think if you if you're the same thing I think if you if you're the same thing I think if you if you're publishing consistently your trust goes publishing consistently your trust goes publishing consistently your trust goes up with Google that says oh I should pay up with Google that says oh I should pay up with Google that says oh I should pay attention to this website and especially attention to this website and especially attention to this website and especially if it's local content if you're talking if it's local content if you're talking if it's local content if you're talking about local things I do think that you about local things I do think that you about local things I do think that you have the ability to have traction for have the ability to have traction for have the ability to have traction for any I'm talking about like in the any I'm talking about like in the any I'm talking about like in the context of if you have an event coming context of if you have an event coming context of if you have an event coming up right we can write about it today up right we can write about it today up right we can write about it today we're doing the this in the October we're doing the this in the October we're doing the this in the October November time frame you could write November time frame you could write November time frame you could write about Easter so that it comes up in about Easter so that it comes up in about Easter so that it comes up in Easter but you could talk about Easter but you could talk about Easter but you could talk about Christmas you could talk about something Christmas you could talk about something Christmas you could talk about something that's even Thanksgiving at this time that's even Thanksgiving at this time that's even Thanksgiving at this time and still get results so short-term it's and still get results so short-term it's and still get results so short-term it's definitely long term yes but you can get definitely long term yes but you can get definitely long term yes but you can get some pretty immediate results if you get some pretty immediate results if you get some pretty immediate results if you get into the habit and discipline of into the habit and discipline of into the habit and discipline of publishing regularly you guys know that

publishing regularly you guys know that publishing regularly you guys know that right yep yep okay let's let's wind this right yep yep okay let's let's wind this right yep yep okay let's let's wind this down down down um great information really good points um great information really good points um great information really good points there talk to uh tell us again you know there talk to uh tell us again you know there talk to uh tell us again you know go to churchtechtoday.com but how can go to churchtechtoday.com but how can go to churchtechtoday.com but how can people get a hold of you can if they've people get a hold of you can if they've people get a hold of you can if they've got questions they want to they want to got questions they want to they want to got questions they want to they want to chat with you absolutely so you know if chat with you absolutely so you know if chat with you absolutely so you know if things change over time right now uh my things change over time right now uh my things change over time right now uh my the platform I'm choosing to to live on the platform I'm choosing to to live on the platform I'm choosing to to live on first natively is Instagram first natively is Instagram first natively is Instagram um so if you look me up Kenny Jang at um so if you look me up Kenny Jang at um so if you look me up Kenny Jang at Instagram also churchtechtoday.com on Instagram also churchtechtoday.com on Instagram also churchtechtoday.com on Instagram we are actually investing in Instagram we are actually investing in Instagram we are actually investing in carousels and reels because that's carousels and reels because that's carousels and reels because that's working so if you want to go to working so if you want to go to working so if you want to go to churchtechtoday.com sorry Church Tech churchtechtoday.com sorry Church Tech churchtechtoday.com sorry Church Tech today on Instagram you'll see what today on Instagram you'll see what today on Instagram you'll see what carousels are carousels are carousels are um and they're all summaries of um great um and they're all summaries of um great um and they're all summaries of um great tips Etc that's what your church should tips Etc that's what your church should tips Etc that's what your church should be doing that kind of stuff yeah um you be doing that kind of stuff yeah um you be doing that kind of stuff yeah um you can also find me on LinkedIn and I'm can also find me on LinkedIn and I'm can also find me on LinkedIn and I'm heading over to tick tock next and so heading over to tick tock next and so heading over to tick tock next and so that's where churches also should be that's where churches also should be that's where churches also should be thinking as soon as we get off this call thinking as soon as we get off this call thinking as soon as we get off this call you're headed over to take time right you're headed over to take time right you're headed over to take time right now now now okay thank you so much man it's always a okay thank you so much man it's always a okay thank you so much man it's always a wealth of knowledge that comes out of wealth of knowledge that comes out of wealth of knowledge that comes out of you whenever we talk and get you on the you whenever we talk and get you on the you whenever we talk and get you on the podcast so I really appreciate it it's podcast so I really appreciate it it's podcast so I really appreciate it it's always fun hopefully I'll get an invite always fun hopefully I'll get an invite always fun hopefully I'll get an invite back again one day back again one day back again one day bite and chew up your ear too much yeah bite and chew up your ear too much yeah bite and chew up your ear too much yeah it's always it's always a blast thanks it's always it's always a blast thanks it's always it's always a blast thanks so much for joining us today