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Missional Marketing January 26, 2024 35m

Church Communications Roadshow | Katie Allred

Read full transcript 24 segments
  1. [Music] [Music] welcome to season 4 episode 20 of the welcome to season 4 episode 20 of the welcome to season 4 episode 20 of the missional marketing podcast I'm Bart missional marketing podcast I'm Bart missional marketing podcast I'm Bart Blair this is the 144th episode of our Blair this is the 144th episode of our Blair this is the 144th episode of our show and I am delighted today to be show and I am delighted today to be show and I am delighted today to be joined by my co-host of the podcast joined by my co-host of the podcast joined by my co-host of the podcast Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional Jason Hamrock the CEO of missional marketing and the always super awesome marketing and the always super awesome marketing and the always super awesome guest KY all red the one and only I guest KY all red the one and only I guest KY all red the one and only I they're the they're the they're the incomparable Katie all red fourth time incomparable Katie all red fourth time incomparable Katie all red fourth time fifth time on the show I don't know fifth time on the show I don't know fifth time on the show I don't know you've been on our show a number of you've been on our show a number of you've been on our show a number of times K Katie welcome to the missional times K Katie welcome to the missional times K Katie welcome to the missional marketing podcast thanks I'm glad to be marketing podcast thanks I'm glad to be marketing podcast thanks I'm glad to be back this time I'm actually a part of back this time I'm actually a part of back this time I'm actually a part of your team you know that's the fun part your team you know that's the fun part your team you know that's the fun part this is the first time I've been on the this is the first time I've been on the this is the first time I've been on the podcast as a missional marketing podcast as a missional marketing podcast as a missional marketing employee so they got me guys wait a employee so they got me guys wait a employee so they got me guys wait a minute you you are you are blowing some minute you you are you are blowing some minute you you are you are blowing some people's minds right now they have no no people's minds right now they have no no people's minds right now they have no no idea what you're talking about why don't idea what you're talking about why don't idea what you're talking about why don't why don't why don't you and Jason why don't why don't you and Jason why don't why don't you and Jason extrapolate that on a little bit extrapolate that on a little bit extrapolate that on a little bit extrapolate on that a little bit what extrapolate on that a little bit what extrapolate on that a little bit what what does that actually mean Katie well what does that actually mean Katie well what does that actually mean Katie well actually all in Jason explain I'd love actually all in Jason explain I'd love actually all in Jason explain I'd love to yeah so uh as everybody listening who to yeah so uh as everybody listening who to yeah so uh as everybody listening who can who can hear my voice uh Katie we can who can hear my voice uh Katie we can who can hear my voice uh Katie we all know Katie she's done an amazing job all know Katie she's done an amazing job all know Katie she's done an amazing job of building a phenomenal Community um of building a phenomenal Community um of building a phenomenal Community um started in started in started in 2015 and um this this little idea she 2015 and um this this little idea she 2015 and um this this little idea she had that had bigger plans and next thing had that had bigger plans and next thing had that had bigger plans and next thing you know Church Communications is a uh you know Church Communications is a uh you know Church Communications is a uh very very extremely well-known very very extremely well-known very very extremely well-known organization 33 some thousand people are

  2. organization 33 some thousand people are organization 33 some thousand people are in the Facebook group if you're not a in the Facebook group if you're not a in the Facebook group if you're not a part of that Facebook group go become part of that Facebook group go become part of that Facebook group go become part of the Facebook group well Katie part of the Facebook group well Katie part of the Facebook group well Katie and I have been friends for a long time and I have been friends for a long time and I have been friends for a long time and uhh last year um well actually and uhh last year um well actually and uhh last year um well actually probably about more like a year and a probably about more like a year and a probably about more like a year and a half ago started just entertaining the half ago started just entertaining the half ago started just entertaining the idea that what would happen if we idea that what would happen if we idea that what would happen if we partnered together because I'm a I'm a partnered together because I'm a I'm a partnered together because I'm a I'm a communication director that's that was communication director that's that was communication director that's that was my where I'm cut from and a lot of our my where I'm cut from and a lot of our my where I'm cut from and a lot of our team members are and it just makes sense team members are and it just makes sense team members are and it just makes sense because we love to partner and help because we love to partner and help because we love to partner and help churches in the communication space that churches in the communication space that churches in the communication space that all worked out and so last year we all worked out and so last year we all worked out and so last year we became uh co-owners with Katie of church became uh co-owners with Katie of church became uh co-owners with Katie of church Communications and it was it was a great Communications and it was it was a great Communications and it was it was a great move for us we we were definitely move for us we we were definitely move for us we we were definitely blessed uh to be able to be a part of blessed uh to be able to be a part of blessed uh to be able to be a part of the team and um it's been fun to kind of the team and um it's been fun to kind of the team and um it's been fun to kind of build that and then last year Katie said build that and then last year Katie said build that and then last year Katie said you know what it makes so much more you know what it makes so much more you know what it makes so much more sense if we just become one sense if we just become one sense if we just become one and we made that happen and so Katie is and we made that happen and so Katie is and we made that happen and so Katie is now a part of our team and we just we now a part of our team and we just we now a part of our team and we just we literally have we have one team so if literally have we have one team so if literally have we have one team so if you think about you know missional you think about you know missional you think about you know missional marketing that we're still an agency but marketing that we're still an agency but marketing that we're still an agency but now we have the church Communications now we have the church Communications now we have the church Communications Group which is just kind of goes hand Group which is just kind of goes hand Group which is just kind of goes hand inand with uh with missional marketing inand with uh with missional marketing inand with uh with missional marketing as a as an agency and collectively as a as an agency and collectively as a as an agency and collectively together we're partnering to we we have together we're partnering to we we have together we're partnering to we we have one one one goal one goal we want to make Jesus more goal one goal we want to make Jesus more goal one goal we want to make Jesus more famous and we want to help people who famous and we want to help people who famous and we want to help people who don't know the Lord get to to know them don't know the Lord get to to know them don't know the Lord get to to know them through the local church and so churches through the local church and so churches through the local church and so churches are our mission to uh better bless them are our mission to uh better bless them are our mission to uh better bless them in the specifically Communications in the specifically Communications in the specifically Communications inside of that church obviously and so

  3. inside of that church obviously and so inside of that church obviously and so that's that's been the been the journey that's that's been the been the journey that's that's been the been the journey so as of uh I don't know like earlier so as of uh I don't know like earlier so as of uh I don't know like earlier this January one it just became kind of this January one it just became kind of this January one it just became kind of official and now KY is massive part of official and now KY is massive part of official and now KY is massive part of our team and doing some amazing things our team and doing some amazing things our team and doing some amazing things and we've just got big plans lots of big and we've just got big plans lots of big and we've just got big plans lots of big plans and we're going dive into some of plans and we're going dive into some of plans and we're going dive into some of those today yeah it's very exciting those today yeah it's very exciting those today yeah it's very exciting before Jason Katie Katie and I got on to before Jason Katie Katie and I got on to before Jason Katie Katie and I got on to uh our streaming platform here we were uh our streaming platform here we were uh our streaming platform here we were waiting for Jason to join us and I I waiting for Jason to join us and I I waiting for Jason to join us and I I made a comment to Katie I I said made a comment to Katie I I said made a comment to Katie I I said something about you know Katie who knows something about you know Katie who knows something about you know Katie who knows many things and she goes well I know many things and she goes well I know many things and she goes well I know many things but I don't know everything many things but I don't know everything many things but I don't know everything and I said you know the reality is none and I said you know the reality is none and I said you know the reality is none of us know everything but when we pull of us know everything but when we pull of us know everything but when we pull our resources our experience our our resources our experience our our resources our experience our knowledge our relationships together man knowledge our relationships together man knowledge our relationships together man collectively there's just so much more collectively there's just so much more collectively there's just so much more that we can do and we've watched over that we can do and we've watched over that we can do and we've watched over the course of the last year year and a the course of the last year year and a the course of the last year year and a half um as missional marketing and half um as missional marketing and half um as missional marketing and church Communications Group have been church Communications Group have been church Communications Group have been doing more partnership work together and doing more partnership work together and doing more partnership work together and it's opened up more opportunity for all it's opened up more opportunity for all it's opened up more opportunity for all of us to be able to make a greater of us to be able to make a greater of us to be able to make a greater impact in the local church from from impact in the local church from from impact in the local church from from coast to coast and uh very very very coast to coast and uh very very very coast to coast and uh very very very very very exciting um pretty cool I very very exciting um pretty cool I very very exciting um pretty cool I started listening I don't you know Katie started listening I don't you know Katie started listening I don't you know Katie and I met just a few years ago probably and I met just a few years ago probably and I met just a few years ago probably first time like first time like first time like podcasting uh a few years ago but I I podcasting uh a few years ago but I I podcasting uh a few years ago but I I think I'd mentioned you know I'd been think I'd mentioned you know I'd been think I'd mentioned you know I'd been listening to Katie on podcast for I listening to Katie on podcast for I listening to Katie on podcast for I don't know six or seven years you used don't know six or seven years you used don't know six or seven years you used to do like a social media podcast with to do like a social media podcast with to do like a social media podcast with Neils or something didn't I've been on Neils or something didn't I've been on Neils or something didn't I've been on it a few times I never hosted it but and

  4. it a few times I never hosted it but and it a few times I never hosted it but and I was on this podcast for a long time I I was on this podcast for a long time I I was on this podcast for a long time I mean obviously well not just but Church mean obviously well not just but Church mean obviously well not just but Church Communications has a podcast yeah yeah Communications has a podcast yeah yeah Communications has a podcast yeah yeah so anyway just really really cool really so anyway just really really cool really so anyway just really really cool really exciting stuff so Jason um alluded to exciting stuff so Jason um alluded to exciting stuff so Jason um alluded to the fact that uh now that missional the fact that uh now that missional the fact that uh now that missional marketing and church Communications marketing and church Communications marketing and church Communications Group are are kind of U missionally Group are are kind of U missionally Group are are kind of U missionally aligned partnered together arm in arm um aligned partnered together arm in arm um aligned partnered together arm in arm um we really want to do more things that we really want to do more things that we really want to do more things that are going to help those of you who are are going to help those of you who are are going to help those of you who are Church Communications professionals or Church Communications professionals or Church Communications professionals or volunteers or maybe you're not a church volunteers or maybe you're not a church volunteers or maybe you're not a church Communications professional but your Communications professional but your Communications professional but your role in the church requires you to have role in the church requires you to have role in the church requires you to have some hand in the church Communications some hand in the church Communications some hand in the church Communications we really want to try to create um more we really want to try to create um more we really want to try to create um more opportunities for you to learn and grow opportunities for you to learn and grow opportunities for you to learn and grow and get better at what you do and uh we and get better at what you do and uh we and get better at what you do and uh we trying to create some more in-person trying to create some more in-person trying to create some more in-person engagements and more in-person engagements and more in-person engagements and more in-person opportunities for you to just go deeper opportunities for you to just go deeper opportunities for you to just go deeper grow more and get better at what you do grow more and get better at what you do grow more and get better at what you do so I asked Katie and Jason to hang out so I asked Katie and Jason to hang out so I asked Katie and Jason to hang out on a podcast recording with me today to on a podcast recording with me today to on a podcast recording with me today to talk about specifically some events that talk about specifically some events that talk about specifically some events that we have planned for 2024 specifically we have planned for 2024 specifically we have planned for 2024 specifically called The Church Communications Road called The Church Communications Road called The Church Communications Road show uh and so let's let's dive into show uh and so let's let's dive into show uh and so let's let's dive into that friends uh Katie tell us about the that friends uh Katie tell us about the that friends uh Katie tell us about the church Communications Road show what was church Communications Road show what was church Communications Road show what was the what was the sort of the the heart the what was the sort of the the heart the what was the sort of the the heart behind getting these things started the behind getting these things started the behind getting these things started the motivation and and and what does our motivation and and and what does our motivation and and and what does our audience need to know about a road show audience need to know about a road show audience need to know about a road show yes so the heart behind it is we have a yes so the heart behind it is we have a yes so the heart behind it is we have a great Community but we haven't met a lot great Community but we haven't met a lot great Community but we haven't met a lot of them in person and we would like to

  5. of them in person and we would like to of them in person and we would like to change that the pandemic is over change that the pandemic is over change that the pandemic is over technically and you know we just want to technically and you know we just want to technically and you know we just want to be together with people there's be together with people there's be together with people there's something about actually being in person something about actually being in person something about actually being in person that is special I think anybody who that is special I think anybody who that is special I think anybody who online Church understands that you know online Church understands that you know online Church understands that you know uh and so yeah we wanted to get people uh and so yeah we wanted to get people uh and so yeah we wanted to get people together we also really wanted to offer together we also really wanted to offer together we also really wanted to offer some more practical training across the some more practical training across the some more practical training across the United States not just make people come United States not just make people come United States not just make people come to us but we wanted to come to them and to us but we wanted to come to them and to us but we wanted to come to them and so that was a big part of why we chose so that was a big part of why we chose so that was a big part of why we chose to do the road show so we're hitting 10 to do the road show so we're hitting 10 to do the road show so we're hitting 10 different cities we've already done different cities we've already done different cities we've already done Ohio um we're going to Atlanta in a Ohio um we're going to Atlanta in a Ohio um we're going to Atlanta in a couple weeks uh going to Dallas soon couple weeks uh going to Dallas soon couple weeks uh going to Dallas soon there's there's a lot of different there's there's a lot of different there's there's a lot of different opportunities to join us uh We've opportunities to join us uh We've opportunities to join us uh We've definitely had a lot of people reach out definitely had a lot of people reach out definitely had a lot of people reach out and say are you coming here we we and say are you coming here we we and say are you coming here we we hopefully are uh and you can find out hopefully are uh and you can find out hopefully are uh and you can find out about that at the church about that at the church about that at the church communications.com website of course but communications.com website of course but communications.com website of course but yeah I'm I'm excited to see what God's yeah I'm I'm excited to see what God's yeah I'm I'm excited to see what God's GNA do and how we're going to learn GNA do and how we're going to learn GNA do and how we're going to learn together and and kind of help the church together and and kind of help the church together and and kind of help the church grow awesome Le Let's uh let's kind of grow awesome Le Let's uh let's kind of grow awesome Le Let's uh let's kind of double click a little bit on what the double click a little bit on what the double click a little bit on what the experience uh is going to entail and experience uh is going to entail and experience uh is going to entail and then we'll kind of go a little bit then we'll kind of go a little bit then we'll kind of go a little bit through the calendar so you mentioned through the calendar so you mentioned through the calendar so you mentioned Atlanta and I I think it's probably fair Atlanta and I I think it's probably fair Atlanta and I I think it's probably fair to say that by the time this episode is to say that by the time this episode is to say that by the time this episode is released Atlanta will Pro I think it released Atlanta will Pro I think it released Atlanta will Pro I think it will already have happened so sorry for will already have happened so sorry for will already have happened so sorry for those of you who are in the Atlanta area those of you who are in the Atlanta area those of you who are in the Atlanta area if you are listening to this and you if you are listening to this and you if you are listening to this and you actually didn't get a chance to actually didn't get a chance to actually didn't get a chance to participate uh we'll come back we participate uh we'll come back we participate uh we'll come back we promise we'll come back uh send us an promise we'll come back uh send us an promise we'll come back uh send us an email and let us know that you want us email and let us know that you want us email and let us know that you want us and need us come back and we'll put that

  6. and need us come back and we'll put that and need us come back and we'll put that on the schedule uh but before we get on the schedule uh but before we get on the schedule uh but before we get into the actual calendar and all the into the actual calendar and all the into the actual calendar and all the cities that we're going to go to uh cities that we're going to go to uh cities that we're going to go to uh let's talk a little bit about the let's talk a little bit about the let's talk a little bit about the content and what happens at a road show content and what happens at a road show content and what happens at a road show you guys did one uh in Ohio together you guys did one uh in Ohio together you guys did one uh in Ohio together back in the fall obviously we're back in the fall obviously we're back in the fall obviously we're prepping for the one in Atlanta at the prepping for the one in Atlanta at the prepping for the one in Atlanta at the time that we're recording this Jason time that we're recording this Jason time that we're recording this Jason talk a little bit about what the talk a little bit about what the talk a little bit about what the experience is at a road show what people experience is at a road show what people experience is at a road show what people can expect other than the Rel the can expect other than the Rel the can expect other than the Rel the personal relational connections which personal relational connections which personal relational connections which Katie has already hit on what what's the Katie has already hit on what what's the Katie has already hit on what what's the content what can I expect to learn and content what can I expect to learn and content what can I expect to learn and grow in yeah great question so yeah grow in yeah great question so yeah grow in yeah great question so yeah Community is huge in that but what we Community is huge in that but what we Community is huge in that but what we want to do is uh regardless of you know want to do is uh regardless of you know want to do is uh regardless of you know if you're a season vet or you're a if you're a season vet or you're a if you're a season vet or you're a newbie you're going to learn something newbie you're going to learn something newbie you're going to learn something because we dive into we have different because we dive into we have different because we dive into we have different sessions and it's literally like a sixh sessions and it's literally like a sixh sessions and it's literally like a sixh hour kind of an all day thing with us hour kind of an all day thing with us hour kind of an all day thing with us and we provide lunch and all that kind and we provide lunch and all that kind and we provide lunch and all that kind of stuff but we have different sessions of stuff but we have different sessions of stuff but we have different sessions and some of those sessions are like one and some of those sessions are like one and some of those sessions are like one session is about embracing digital you session is about embracing digital you session is about embracing digital you know engagements with your with your know engagements with your with your know engagements with your with your church so how are you using digital and church so how are you using digital and church so how are you using digital and all kinds of different platforms to to all kinds of different platforms to to all kinds of different platforms to to better connect with not only your better connect with not only your better connect with not only your congregation but then people outside the congregation but then people outside the congregation but then people outside the church those d churched uh unchurched church those d churched uh unchurched church those d churched uh unchurched people and certainly people searching people and certainly people searching people and certainly people searching for felt needs so we're going to we're for felt needs so we're going to we're for felt needs so we're going to we're going to dive in talk a lot about that going to dive in talk a lot about that going to dive in talk a lot about that we're going to go into details about how we're going to go into details about how we're going to go into details about how Google works and you know how to Google works and you know how to Google works and you know how to optimize your website and just lots of optimize your website and just lots of optimize your website and just lots of lots of things on the digital front um lots of things on the digital front um lots of things on the digital front um this is another cool thing we we did this is another cool thing we we did this is another cool thing we we did this at Columbus we're diving into ai ai this at Columbus we're diving into ai ai this at Columbus we're diving into ai ai is evolving it's changing daily and all is evolving it's changing daily and all is evolving it's changing daily and all of us are getting a little bit better

  7. of us are getting a little bit better of us are getting a little bit better hopefully at using AI well we've got a a hopefully at using AI well we've got a a hopefully at using AI well we've got a a pretty talented guy on our team who pretty talented guy on our team who pretty talented guy on our team who knows a lot about Ai and so he spends knows a lot about Ai and so he spends knows a lot about Ai and so he spends time talking about you know AI for time talking about you know AI for time talking about you know AI for churches if you will um another session churches if you will um another session churches if you will um another session is project management and calendaring is project management and calendaring is project management and calendaring systems you know there everybody systems you know there everybody systems you know there everybody probably has one of those but certainly probably has one of those but certainly probably has one of those but certainly you can learn something on how to get you can learn something on how to get you can learn something on how to get how to have a better calendar how to how to have a better calendar how to how to have a better calendar how to have a better system you know project have a better system you know project have a better system you know project management wise and and just enhance and management wise and and just enhance and management wise and and just enhance and grow that so that's another session um grow that so that's another session um grow that so that's another session um there's some content creation things there's some content creation things there's some content creation things that we we dive into everything about that we we dive into everything about that we we dive into everything about content that Katie I'll let Katie talk a content that Katie I'll let Katie talk a content that Katie I'll let Katie talk a little about that and then just uh know little about that and then just uh know little about that and then just uh know more marketing like marketing strategies more marketing like marketing strategies more marketing like marketing strategies marketing plans and then we have like marketing plans and then we have like marketing plans and then we have like some leadership stuff but you know Katie some leadership stuff but you know Katie some leadership stuff but you know Katie talk a little bit about the about what talk a little bit about the about what talk a little bit about the about what you cover at the road show yeah I'm G to you cover at the road show yeah I'm G to you cover at the road show yeah I'm G to be going into content strategy making a be going into content strategy making a be going into content strategy making a Content calendar how to break up your Content calendar how to break up your Content calendar how to break up your content and reuse it recycle it and uh content and reuse it recycle it and uh content and reuse it recycle it and uh we're going to talk a little bit about we're going to talk a little bit about we're going to talk a little bit about Ai and how to use that and all the Ai and how to use that and all the Ai and how to use that and all the different channels there's so many different channels there's so many different channels there's so many different social media channels um and different social media channels um and different social media channels um and so many different platforms you can be so many different platforms you can be so many different platforms you can be on I think it can be overwhelming for a on I think it can be overwhelming for a on I think it can be overwhelming for a church so we're going to discuss the church so we're going to discuss the church so we're going to discuss the pros and cons of all the channels and uh pros and cons of all the channels and uh pros and cons of all the channels and uh which ones we think we should invest in which ones we think we should invest in which ones we think we should invest in yeah yeah and then there's you know the yeah yeah and then there's you know the yeah yeah and then there's you know the other thing that we would love to do is other thing that we would love to do is other thing that we would love to do is just share and and with share with just share and and with share with just share and and with share with people about the partners that we have

  8. people about the partners that we have people about the partners that we have and certainly there's tons of great and certainly there's tons of great and certainly there's tons of great organizations out there that offer a lot organizations out there that offer a lot organizations out there that offer a lot of great things for for churches and of great things for for churches and of great things for for churches and sometimes you just don't know about them sometimes you just don't know about them sometimes you just don't know about them I was on a call with a church and they I was on a call with a church and they I was on a call with a church and they asking me we're trying to make Snippets asking me we're trying to make Snippets asking me we're trying to make Snippets you know sermon Clips right what do you you know sermon Clips right what do you you know sermon Clips right what do you recommend like I've got some great recommend like I've got some great recommend like I've got some great recommendations you know and I'd love to recommendations you know and I'd love to recommendations you know and I'd love to share the partners that we that we have share the partners that we that we have share the partners that we that we have so you may not know about all them and so you may not know about all them and so you may not know about all them and some of them are are new and and some of some of them are are new and and some of some of them are are new and and some of them we've had longstanding them we've had longstanding them we've had longstanding relationships with so we' love to talk relationships with so we' love to talk relationships with so we' love to talk about those as well that's what you're about those as well that's what you're about those as well that's what you're going to get at the road show is those going to get at the road show is those going to get at the road show is those those those connections and those uh uh those those connections and those uh uh those those connections and those uh uh those those those relationships the road show is a one- relationships the road show is a one- relationships the road show is a one- day event correct it's like 9 to3 or day event correct it's like 9 to3 or day event correct it's like 9 to3 or something like that one day event yep 9 something like that one day event yep 9 something like that one day event yep 9 to three and you get lunch 9 to3 and you to three and you get lunch 9 to3 and you to three and you get lunch 9 to3 and you get lunch there is a there is a fee for get lunch there is a there is a fee for get lunch there is a there is a fee for it uh do you guys happen to know off the it uh do you guys happen to know off the it uh do you guys happen to know off the top of your head what the registration top of your head what the registration top of your head what the registration cost is it's cost is it's cost is it's $79 but often we have a promo code so if $79 but often we have a promo code so if $79 but often we have a promo code so if you want to send me a message I might you want to send me a message I might you want to send me a message I might can you can if you can find Katie and can you can if you can find Katie and can you can if you can find Katie and ask her for find me you get a hold of me ask her for find me you get a hold of me ask her for find me you get a hold of me I will gladly because you went through I will gladly because you went through I will gladly because you went through you jumped through some hoops to get a you jumped through some hoops to get a you jumped through some hoops to get a hold of me I will hold of me I will hold of me I will but the question is can you catch me you but the question is can you catch me you but the question is can you catch me you know that's okay all right that is that know that's okay all right that is that know that's okay all right that is that is a good question long time ka yeah $79 is a good question long time ka yeah $79 is a good question long time ka yeah $79 per person includes a meal uh lots of per person includes a meal uh lots of per person includes a meal uh lots of sounds sounds like a ton of content sounds sounds like a ton of content sounds sounds like a ton of content packed into um into a one-day event um packed into um into a one-day event um packed into um into a one-day event um who should come like who should be at

  9. who should come like who should be at who should come like who should be at the church Communications Road Show I the church Communications Road Show I the church Communications Road Show I tell you anybody that's obviously in the tell you anybody that's obviously in the tell you anybody that's obviously in the Communications Department Communications Department Communications Department you you need to be there it doesn't you you need to be there it doesn't you you need to be there it doesn't matter if it's who it is you bring bring matter if it's who it is you bring bring matter if it's who it is you bring bring your whole team because you're there's your whole team because you're there's your whole team because you're there's there's a lot of time for collaboration there's a lot of time for collaboration there's a lot of time for collaboration we have a lot of roundt discussions if we have a lot of roundt discussions if we have a lot of roundt discussions if you will it's not just a a classroom you will it's not just a a classroom you will it's not just a a classroom setting talking head we we have some of setting talking head we we have some of setting talking head we we have some of that but that's who you should bring if that but that's who you should bring if that but that's who you should bring if you are if you touch Communications at you are if you touch Communications at you are if you touch Communications at our last Road show we had a lead Pastor our last Road show we had a lead Pastor our last Road show we had a lead Pastor he was involved in Communications and so he was involved in Communications and so he was involved in Communications and so of course his primary role is he's a of course his primary role is he's a of course his primary role is he's a lead pastor but he really wanted to just lead pastor but he really wanted to just lead pastor but he really wanted to just speak into into communication so we had speak into into communication so we had speak into into communication so we had that we've had ex we had an executive that we've had ex we had an executive that we've had ex we had an executive pastor we had a couple executive pastors pastor we had a couple executive pastors pastor we had a couple executive pastors at our last Road Show because they at our last Road Show because they at our last Road Show because they influence fact I tell you what hey comp influence fact I tell you what hey comp influence fact I tell you what hey comp directors you want to influence your directors you want to influence your directors you want to influence your department and your budgets bring your department and your budgets bring your department and your budgets bring your XP because we paint the picture for XP because we paint the picture for XP because we paint the picture for you're here and you need to go here and you're here and you need to go here and you're here and you need to go here and we know that takes talent and money it we know that takes talent and money it we know that takes talent and money it it just at the end of the day you got to it just at the end of the day you got to it just at the end of the day you got to have a bigger budget if you want to get have a bigger budget if you want to get have a bigger budget if you want to get more stuff done and it's not about more stuff done and it's not about more stuff done and it's not about loading more things on you it's about loading more things on you it's about loading more things on you it's about helping you be become more effective helping you be become more effective helping you be become more effective more efficient and get help that you more efficient and get help that you more efficient and get help that you need so bring your XP and you know also need so bring your XP and you know also need so bring your XP and you know also learning like what can you Outsource and learning like what can you Outsource and learning like what can you Outsource and and asking I think a big part of it too and asking I think a big part of it too and asking I think a big part of it too is the people at the table like talking is the people at the table like talking is the people at the table like talking to other churches about how they do what to other churches about how they do what to other churches about how they do what they do and having the opportunity to they do and having the opportunity to they do and having the opportunity to discuss with churches that are probably discuss with churches that are probably discuss with churches that are probably nearby to you that was also another nearby to you that was also another nearby to you that was also another reason why we wanted to go to like local

  10. reason why we wanted to go to like local reason why we wanted to go to like local um Regional cities was to allow people um Regional cities was to allow people um Regional cities was to allow people to actually like Network and meet one to actually like Network and meet one to actually like Network and meet one another because there just isn't an another because there just isn't an another because there just isn't an opportunity really to do that otherwise opportunity really to do that otherwise opportunity really to do that otherwise I was a com director for about 11 years I was a com director for about 11 years I was a com director for about 11 years and there this is a long time ago there and there this is a long time ago there and there this is a long time ago there were not hardly any communication were not hardly any communication were not hardly any communication directors and I'm in Phoenix a lot of directors and I'm in Phoenix a lot of directors and I'm in Phoenix a lot of big churches and just nobody so it was big churches and just nobody so it was big churches and just nobody so it was really difficult to try and yeah I tried really difficult to try and yeah I tried really difficult to try and yeah I tried one time and it failed I had a few one time and it failed I had a few one time and it failed I had a few people but they didn't want to show up people but they didn't want to show up people but they didn't want to show up and was just like a this is a bummer and was just like a this is a bummer and was just like a this is a bummer well that we want to change that I mean well that we want to change that I mean well that we want to change that I mean because we have to lean on one another because we have to lean on one another because we have to lean on one another and you know we're not we're not and you know we're not we're not and you know we're not we're not competitive competitive competitive all on the same team but I think if we all on the same team but I think if we all on the same team but I think if we can lean into one another and build can lean into one another and build can lean into one another and build relationships and now you've got relationships and now you've got relationships and now you've got somebody you can you can kind of rub somebody you can you can kind of rub somebody you can you can kind of rub shoulders with and you can throw ideas shoulders with and you can throw ideas shoulders with and you can throw ideas off of that live you know in the city off of that live you know in the city off of that live you know in the city next to you or whatever that to me is is next to you or whatever that to me is is next to you or whatever that to me is is really really valuable to this community really really valuable to this community really really valuable to this community aspect of of church Communications for aspect of of church Communications for aspect of of church Communications for sure I I mean it's it the the beauty of sure I I mean it's it the the beauty of sure I I mean it's it the the beauty of the church Communications Group on the church Communications Group on the church Communications Group on Facebook is the opportunity to Facebook is the opportunity to Facebook is the opportunity to cross-pollinate share ideas um and learn cross-pollinate share ideas um and learn cross-pollinate share ideas um and learn learn from each other and this is kind learn from each other and this is kind learn from each other and this is kind of like you know pouring gasoline on the of like you know pouring gasoline on the of like you know pouring gasoline on the fire of some of those relationships and fire of some of those relationships and fire of some of those relationships and connections is that you get to be in connections is that you get to be in connections is that you get to be in person incarnational with each other and person incarnational with each other and person incarnational with each other and uh you know I love the Roundtable uh you know I love the Roundtable uh you know I love the Roundtable component of of what we do when we get component of of what we do when we get component of of what we do when we get together you know I I was talking to uh together you know I I was talking to uh together you know I I was talking to uh one of the the churches that I I get to one of the the churches that I I get to one of the the churches that I I get to work with here in the Dallas area just work with here in the Dallas area just work with here in the Dallas area just yesterday about the road show coming to yesterday about the road show coming to yesterday about the road show coming to the Dallas area we will get to the the Dallas area we will get to the the Dallas area we will get to the locations here in just a minute and one

  11. locations here in just a minute and one locations here in just a minute and one of the things that excited me the most of the things that excited me the most of the things that excited me the most about her desire to participate is that about her desire to participate is that about her desire to participate is that I know 10 12 15 comms directors here in I know 10 12 15 comms directors here in I know 10 12 15 comms directors here in the Dallas Fort Worth area and none of the Dallas Fort Worth area and none of the Dallas Fort Worth area and none of them know each other and I just thought them know each other and I just thought them know each other and I just thought this is going to be so cool if I can get this is going to be so cool if I can get this is going to be so cool if I can get them all together in the same room them all together in the same room them all together in the same room because I think they're all learning because I think they're all learning because I think they're all learning from each other they just don't know from each other they just don't know from each other they just don't know that because I'm learning stuff from one that because I'm learning stuff from one that because I'm learning stuff from one and then I'm teaching it to everybody and then I'm teaching it to everybody and then I'm teaching it to everybody else right this gives them a chance to else right this gives them a chance to else right this gives them a chance to actually sit around tables and and actually sit around tables and and actually sit around tables and and connect with each other and and really I connect with each other and and really I connect with each other and and really I mean I hate to say this but you know mean I hate to say this but you know mean I hate to say this but you know sometimes being a comm's director in a sometimes being a comm's director in a sometimes being a comm's director in a church is a really hard difficult lonely church is a really hard difficult lonely church is a really hard difficult lonely job yeah and sometimes you feel like job yeah and sometimes you feel like job yeah and sometimes you feel like you're the only one who's facing some of you're the only one who's facing some of you're the only one who's facing some of the challenges and the obstacles and the the challenges and the obstacles and the the challenges and the obstacles and the hardships that you are and sometimes hardships that you are and sometimes hardships that you are and sometimes it's good to sit around the table with it's good to sit around the table with it's good to sit around the table with other people who are facing some of the other people who are facing some of the other people who are facing some of the same challenges I mean you can encourage same challenges I mean you can encourage same challenges I mean you can encourage each other uh pray for each other uh each other uh pray for each other uh each other uh pray for each other uh maybe even coach each other through how maybe even coach each other through how maybe even coach each other through how you might be able to overcome some of you might be able to overcome some of you might be able to overcome some of those challenges or obstacles that those challenges or obstacles that those challenges or obstacles that you're facing in the TT of your own you're facing in the TT of your own you're facing in the TT of your own church your own church family and or church your own church family and or church your own church family and or maybe even the limitations of what maybe even the limitations of what maybe even the limitations of what you're finding with budgets and you're finding with budgets and you're finding with budgets and platforms and things like that so I platforms and things like that so I platforms and things like that so I really really excited about what we're really really excited about what we're really really excited about what we're doing here I don't know whose brainchild doing here I don't know whose brainchild doing here I don't know whose brainchild the road show was we'll call it Katie's the road show was we'll call it Katie's the road show was we'll call it Katie's because she's she doesn't know because she's she doesn't know because she's she doesn't know everything but she knows lots of things everything but she knows lots of things everything but she knows lots of things so uh we'll call it call it Katie's so uh we'll call it call it Katie's so uh we'll call it call it Katie's brainchild and it's just a really really brainchild and it's just a really really brainchild and it's just a really really really great idea and I think out of really great idea and I think out of really great idea and I think out of that like you said it it's it's just the that like you said it it's it's just the that like you said it it's it's just the start right we want to come in do this

  12. start right we want to come in do this start right we want to come in do this road show spend six hours um some of the road show spend six hours um some of the road show spend six hours um some of the people will have relationships with people will have relationships with people will have relationships with others will build new relationships and others will build new relationships and others will build new relationships and then we leave but we still serve like then we leave but we still serve like then we leave but we still serve like our goal is to build relation our goal is to build relation our goal is to build relation Partnerships but it's those those other Partnerships but it's those those other Partnerships but it's those those other people that are still in that City next people that are still in that City next people that are still in that City next to you that if you can create like a to you that if you can create like a to you that if you can create like a cohort where you can get together cohort where you can get together cohort where you can get together regularly and and actually put some regularly and and actually put some regularly and and actually put some effort into it you will benefit it's not effort into it you will benefit it's not effort into it you will benefit it's not a competition so you go wait you you a competition so you go wait you you a competition so you go wait you you tried that and it was really I'm G take tried that and it was really I'm G take tried that and it was really I'm G take back to take that to my church and see back to take that to my church and see back to take that to my church and see if I can do the same thing when you're if I can do the same thing when you're if I can do the same thing when you're on an island by yourself that ain't on an island by yourself that ain't on an island by yourself that ain't happening very well no for sure not I happening very well no for sure not I happening very well no for sure not I love that that that we're going down love that that that we're going down love that that that we're going down this path and um yeah so there's another this path and um yeah so there's another this path and um yeah so there's another thing I want to talk about too but uh thing I want to talk about too but uh thing I want to talk about too but uh that we're offering but I'm excited that we're offering but I'm excited that we're offering but I'm excited about this road show it's fun well well about this road show it's fun well well about this road show it's fun well well that's a teaser Jason what is this over that's a teaser Jason what is this over that's a teaser Jason what is this over the thing that we're offering it's the thing that we're offering it's the thing that we're offering it's really fun he set us up there didn't he really fun he set us up there didn't he really fun he set us up there didn't he Katie he didn't yeah he didn't follow up Katie he didn't yeah he didn't follow up Katie he didn't yeah he didn't follow up what what what's going on what is it what what what's going on what is it what what what's going on what is it Jason come on Jason come on Jason come on Jason T no so I'm really excited about Jason T no so I'm really excited about Jason T no so I'm really excited about where we're going with church where we're going with church where we're going with church Communications Group we've got some Communications Group we've got some Communications Group we've got some really big big initiatives Big Dreams really big big initiatives Big Dreams really big big initiatives Big Dreams big plans and we've got a team that big plans and we've got a team that big plans and we've got a team that we're that we pulled together that's we're that we pulled together that's we're that we pulled together that's actually gonna be pulling in it's not actually gonna be pulling in it's not actually gonna be pulling in it's not just me anymore it's just not Katie on just me anymore it's just not Katie on just me anymore it's just not Katie on Katie doing her own Katie had to do Katie doing her own Katie had to do Katie doing her own Katie had to do everything literally everything she had everything literally everything she had everything literally everything she had very little help she had to she gave very little help she had to she gave very little help she had to she gave some help to some of the people on our some help to some of the people on our some help to some of the people on our team but it's like it all stayed up here team but it's like it all stayed up here team but it's like it all stayed up here in Katie's head well now it's in here in Katie's head well now it's in here in Katie's head well now it's in here Katy's head we pull it out of her head Katy's head we pull it out of her head Katy's head we pull it out of her head and we get to delegate and get other and we get to delegate and get other and we get to delegate and get other people involved so I'm pumped about that

  13. people involved so I'm pumped about that people involved so I'm pumped about that there's a thing coming out pretty soon there's a thing coming out pretty soon there's a thing coming out pretty soon don't have a specific date but might as don't have a specific date but might as don't have a specific date but might as well release it here it's called CC well release it here it's called CC well release it here it's called CC Pro C CC Pro yeah CC Pro is going to be Pro C CC Pro yeah CC Pro is going to be Pro C CC Pro yeah CC Pro is going to be that platform that you can access and that platform that you can access and that platform that you can access and it's we're gonna have a free version it's we're gonna have a free version it's we're gonna have a free version we're gonna have a paid version pretty we're gonna have a paid version pretty we're gonna have a paid version pretty cheap but a paid version it's going to cheap but a paid version it's going to cheap but a paid version it's going to be a spot where you can go get tons of be a spot where you can go get tons of be a spot where you can go get tons of resources all kinds of uh training resources all kinds of uh training resources all kinds of uh training videos um links to different you know videos um links to different you know videos um links to different you know different uh things that you can get different uh things that you can get different uh things that you can get access to uh case studies uh Community access to uh case studies uh Community access to uh case studies uh Community um curriculum we're gonna have tons of um curriculum we're gonna have tons of um curriculum we're gonna have tons of curriculum in there we are really pumped curriculum in there we are really pumped curriculum in there we are really pumped about CC Pro in fact Katie is literally about CC Pro in fact Katie is literally about CC Pro in fact Katie is literally leading the team that's in charge of all leading the team that's in charge of all leading the team that's in charge of all the curriculum that's going to go into the curriculum that's going to go into the curriculum that's going to go into CC Pro I'm so pumped about there's CC Pro I'm so pumped about there's CC Pro I'm so pumped about there's nothing I don't think anything out there nothing I don't think anything out there nothing I don't think anything out there like it that it's going to be to this like it that it's going to be to this like it that it's going to be to this level and this depth of it I'm pretty level and this depth of it I'm pretty level and this depth of it I'm pretty what else is we going to is going to be what else is we going to is going to be what else is we going to is going to be in their Kitty resources documents in their Kitty resources documents in their Kitty resources documents there's so much that's already in the there's so much that's already in the there's so much that's already in the group that we're pulling out really to group that we're pulling out really to group that we're pulling out really to have as access and and the thing is is have as access and and the thing is is have as access and and the thing is is also going to be searchable there's also going to be searchable there's also going to be searchable there's going to be a directory so you can find going to be a directory so you can find going to be a directory so you can find people um that are in the community like people um that are in the community like people um that are in the community like say you need to freelance you need to say you need to freelance you need to say you need to freelance you need to Outsource uh some video work or Outsource uh some video work or Outsource uh some video work or something you can find a video editor something you can find a video editor something you can find a video editor near you you can find Church you know near you you can find Church you know near you you can find Church you know communication directors of churches of a

  14. communication directors of churches of a communication directors of churches of a certain certain certain size uh you know those those kind of size uh you know those those kind of size uh you know those those kind of things that I feel like are really things that I feel like are really things that I feel like are really helpful so uh yeah I'm excited to see helpful so uh yeah I'm excited to see helpful so uh yeah I'm excited to see what it's going to do to like I don't what it's going to do to like I don't what it's going to do to like I don't know increase the like just increase the know increase the like just increase the know increase the like just increase the helpfulness of the community really yeah helpfulness of the community really yeah helpfulness of the community really yeah like so you know if let's say uh crisis like so you know if let's say uh crisis like so you know if let's say uh crisis you know when it happens right it's not you know when it happens right it's not you know when it happens right it's not if it's probably wi or something go on if it's probably wi or something go on if it's probably wi or something go on you know you go to CC Pro log in and and you know you go to CC Pro log in and and you know you go to CC Pro log in and and just search that and find all kinds of just search that and find all kinds of just search that and find all kinds of videos uh articles PDFs resources all videos uh articles PDFs resources all videos uh articles PDFs resources all about crisis communication like how do about crisis communication like how do about crisis communication like how do you handle that yeah that's what like you handle that yeah that's what like you handle that yeah that's what like that's just an idea that's one example that's just an idea that's one example that's just an idea that's one example of how we want to build this community of how we want to build this community of how we want to build this community in the Season Pro and um we're we're in the Season Pro and um we're we're in the Season Pro and um we're we're really we have big plans Big Dreams so really we have big plans Big Dreams so really we have big plans Big Dreams so that's coming that'll be coming soon that's coming that'll be coming soon that's coming that'll be coming soon that's really cool there I mean a lot of that's really cool there I mean a lot of that's really cool there I mean a lot of that stuff is available in the Facebook that stuff is available in the Facebook that stuff is available in the Facebook group and it's searchable but it's group and it's searchable but it's group and it's searchable but it's certainly not it's certainly not certainly not it's certainly not certainly not it's certainly not consolidated index so this is going take consolidated index so this is going take consolidated index so this is going take a lot of that and consolidate index it a lot of that and consolidate index it a lot of that and consolidate index it make it a little bit easier to navigate make it a little bit easier to navigate make it a little bit easier to navigate yeah and we're taking it to the next yeah and we're taking it to the next yeah and we're taking it to the next level too right like there's Community level too right like there's Community level too right like there's Community but now we're going to start offering but now we're going to start offering but now we're going to start offering coaching and cohorts and Consulting and coaching and cohorts and Consulting and coaching and cohorts and Consulting and services and things that you know okay services and things that you know okay services and things that you know okay we can come walk alongside you we can we can come walk alongside you we can we can come walk alongside you we can come hold your hand while you're doing come hold your hand while you're doing come hold your hand while you're doing it we can help you build a team we can it we can help you build a team we can it we can help you build a team we can offer you like an interim communication offer you like an interim communication offer you like an interim communication director or some project management and director or some project management and director or some project management and the meantime or we can help you just the meantime or we can help you just the meantime or we can help you just build your whole website or do your

  15. build your whole website or do your build your whole website or do your whole comps team like what do you need whole comps team like what do you need whole comps team like what do you need us to do like you do you want us to come us to do like you do you want us to come us to do like you do you want us to come hold your hand or do you want us to just hold your hand or do you want us to just hold your hand or do you want us to just educate you so you can do it and run I educate you so you can do it and run I educate you so you can do it and run I think that's what is really great about think that's what is really great about think that's what is really great about the partnership between us and missional the partnership between us and missional the partnership between us and missional is that now we can not only offer the is that now we can not only offer the is that now we can not only offer the advice but also offer the service so advice but also offer the service so advice but also offer the service so regardless of which you want we're happy regardless of which you want we're happy regardless of which you want we're happy to do either one so I think that's be to do either one so I think that's be to do either one so I think that's be yeah kti just dropped something there so yeah kti just dropped something there so yeah kti just dropped something there so at Mel we had uh oh a couple years ago at Mel we had uh oh a couple years ago at Mel we had uh oh a couple years ago we started a division called uh we started a division called uh we started a division called uh Communications Consulting you know it Communications Consulting you know it Communications Consulting you know it was just a need our clients were asking was just a need our clients were asking was just a need our clients were asking us hey we just lost our com director you us hey we just lost our com director you us hey we just lost our com director you know what should we do well I've got com know what should we do well I've got com know what should we do well I've got com former com directors on our team we former com directors on our team we former com directors on our team we could have them step in and play that could have them step in and play that could have them step in and play that role for a while or coach the new person role for a while or coach the new person role for a while or coach the new person you hire or whatever it looks like and you hire or whatever it looks like and you hire or whatever it looks like and that thing just grew and grew and grew that thing just grew and grew and grew that thing just grew and grew and grew we've moved all that under Church we've moved all that under Church we've moved all that under Church Communications Group duh that's like a Communications Group duh that's like a Communications Group duh that's like a no-brainer makes sense so Katie Katie no-brainer makes sense so Katie Katie no-brainer makes sense so Katie Katie and the team have just expanded and the team have just expanded and the team have just expanded tremendously so now in the church tremendously so now in the church tremendously so now in the church Communications Group we we offer Communications Group we we offer Communications Group we we offer coaching if you're new to your role coaching if you're new to your role coaching if you're new to your role right you're a new Comm director um or right you're a new Comm director um or right you're a new Comm director um or you you've been the Min you know the you you've been the Min you know the you you've been the Min you know the kids Pastor now you moved over to comms kids Pastor now you moved over to comms kids Pastor now you moved over to comms you have an idea but you're like I need you have an idea but you're like I need you have an idea but you're like I need some help we're here we can step in and some help we're here we can step in and some help we're here we can step in and and Coach you for a season um if you're and Coach you for a season um if you're and Coach you for a season um if you're an XP executive pastor and you just lost an XP executive pastor and you just lost an XP executive pastor and you just lost your com director and you're looking to your com director and you're looking to your com director and you're looking to hire we have com direct we could step in

  16. hire we have com direct we could step in hire we have com direct we could step in and play that role for a while you're and play that role for a while you're and play that role for a while you're com director we've done that before so com director we've done that before so com director we've done that before so that's a new service that we are rolling that's a new service that we are rolling that's a new service that we are rolling out project management same thing yeah out project management same thing yeah out project management same thing yeah like am I being a little did we get like am I being a little did we get like am I being a little did we get ahead of ourselves maybe but like are we ahead of ourselves maybe but like are we ahead of ourselves maybe but like are we I'm excited I'm I'm excited I'm I'm excited I'm sorry I'm I'm I'm excited too and then sorry I'm I'm I'm excited too and then sorry I'm I'm I'm excited too and then building websites we are you know that's building websites we are you know that's building websites we are you know that's starting at the church Communications starting at the church Communications starting at the church Communications Group with it's kind of power by the Group with it's kind of power by the Group with it's kind of power by the missional marketing team and missional marketing team and missional marketing team and collectively together we're building a collectively together we're building a collectively together we're building a lot of church websites so if you're in a lot of church websites so if you're in a lot of church websites so if you're in a you're thinking about building a new you're thinking about building a new you're thinking about building a new Church website or you're yeah I the um Church website or you're yeah I the um Church website or you're yeah I the um copyrighting so if you are like man I've copyrighting so if you are like man I've copyrighting so if you are like man I've always wanted to work with Katie I am always wanted to work with Katie I am always wanted to work with Katie I am happy to do that so it's exciting times happy to do that so it's exciting times happy to do that so it's exciting times that has been so much fun so Katie is a that has been so much fun so Katie is a that has been so much fun so Katie is a phenomenal writer and so all the phenomenal writer and so all the phenomenal writer and so all the different websites we build we bring different websites we build we bring different websites we build we bring Katie in for writing the homepage the Katie in for writing the homepage the Katie in for writing the homepage the plan of visit page a campus page a kids plan of visit page a campus page a kids plan of visit page a campus page a kids page or something like that helping you page or something like that helping you page or something like that helping you establish the correct right of you know establish the correct right of you know establish the correct right of you know the writing for your website that's the writing for your website that's the writing for your website that's going to speak to that unchurch dechurch going to speak to that unchurch dechurch going to speak to that unchurch dechurch person you know it's I've always said person you know it's I've always said person you know it's I've always said this it's always about the one ahead the this it's always about the one ahead the this it's always about the one ahead the 99 we don't want to leave the 99 behind 99 we don't want to leave the 99 behind 99 we don't want to leave the 99 behind but we want to make sure we're writing but we want to make sure we're writing but we want to make sure we're writing about the one how do we connect with about the one how do we connect with about the one how do we connect with people who don't know Jesus and so people who don't know Jesus and so people who don't know Jesus and so Katie's hitting up our writing team it's Katie's hitting up our writing team it's Katie's hitting up our writing team it's pretty sweet yeah she's really good at pretty sweet yeah she's really good at pretty sweet yeah she's really good at it what yeah yeah she is all right well it what yeah yeah she is all right well it what yeah yeah she is all right well that was a lot uh and hopefully if that was a lot uh and hopefully if that was a lot uh and hopefully if you're listening to this it didn't feel you're listening to this it didn't feel you're listening to this it didn't feel like just a great big commercial because like just a great big commercial because like just a great big commercial because that wasn't the intent we're really

  17. that wasn't the intent we're really that wasn't the intent we're really excited and we want to make sure that excited and we want to make sure that excited and we want to make sure that you our audience know that we're here to you our audience know that we're here to you our audience know that we're here to help whether that's on a very very small help whether that's on a very very small help whether that's on a very very small level may maybe maybe all you're ever level may maybe maybe all you're ever level may maybe maybe all you're ever going to do is listen to our podcast and going to do is listen to our podcast and going to do is listen to our podcast and we hope that you're benefiting from that we hope that you're benefiting from that we hope that you're benefiting from that and you're learning a ton and you're and you're learning a ton and you're and you're learning a ton and you're getting better at what you do or maybe getting better at what you do or maybe getting better at what you do or maybe the church Communications team the church Communications team the church Communications team eventually becomes your completely eventually becomes your completely eventually becomes your completely outsourced Church Communications leader outsourced Church Communications leader outsourced Church Communications leader and department where wherever you land and department where wherever you land and department where wherever you land in there uh we're just here to help and in there uh we're just here to help and in there uh we're just here to help and as Jason said at the very beginning our as Jason said at the very beginning our as Jason said at the very beginning our goal is really just to help more and goal is really just to help more and goal is really just to help more and more people come to know Jesus more people come to know Jesus more people come to know Jesus personally and to commit their lives to personally and to commit their lives to personally and to commit their lives to following him Katie did you have following him Katie did you have following him Katie did you have something else that you wanted to add something else that you wanted to add something else that you wanted to add there yeah if if people are like man I there yeah if if people are like man I there yeah if if people are like man I feel like I've been uh scammed I've feel like I've been uh scammed I've feel like I've been uh scammed I've listened to this entire podcast and I listened to this entire podcast and I listened to this entire podcast and I haven't learned anything new today I I haven't learned anything new today I I haven't learned anything new today I I will give them something you know to will give them something you know to will give them something you know to think about if they would like is this think about if they would like is this think about if they would like is this coming out before Easter uh yes oh much coming out before Easter uh yes oh much coming out before Easter uh yes oh much so good okay so Easter's coming up right so good okay so Easter's coming up right so good okay so Easter's coming up right all right so and this is actually a all right so and this is actually a all right so and this is actually a nugget it's in my book so if you I mean nugget it's in my book so if you I mean nugget it's in my book so if you I mean now I'm just baiting now I'm just baiting now I'm just baiting switch my it's in there but I'm giving switch my it's in there but I'm giving switch my it's in there but I'm giving it to you for free okay so um something it to you for free okay so um something it to you for free okay so um something I think a lot of churches miss out the I think a lot of churches miss out the I think a lot of churches miss out the opportunity to do is to create um a opportunity to do is to create um a opportunity to do is to create um a Facebook event for their Easter Service Facebook event for their Easter Service Facebook event for their Easter Service and to go ahead and do that now and then and to go ahead and do that now and then and to go ahead and do that now and then to go from the podium like actually to go from the podium like actually to go from the podium like actually during the announcements and say during the announcements and say during the announcements and say everybody hit that they're going to everybody hit that they're going to everybody hit that they're going to Easter like and do it today in that way Easter like and do it today in that way Easter like and do it today in that way it will organically um spread the reach

  18. it will organically um spread the reach it will organically um spread the reach will be so much more than what you could will be so much more than what you could will be so much more than what you could even pay for so because Facebook's going even pay for so because Facebook's going even pay for so because Facebook's going to promote it as a local event that is to promote it as a local event that is to promote it as a local event that is really popular in your area and so the really popular in your area and so the really popular in your area and so the sooner you can do that the better but to sooner you can do that the better but to sooner you can do that the better but to actually ask people to do that like actually ask people to do that like actually ask people to do that like you're being missionaries digital you're being missionaries digital you're being missionaries digital missionaries and hitting that you're missionaries and hitting that you're missionaries and hitting that you're going and also hit share like so share going and also hit share like so share going and also hit share like so share this on my timeline and to I think it's this on my timeline and to I think it's this on my timeline and to I think it's just as important as any other just as important as any other just as important as any other announcement you would make if not more announcement you would make if not more announcement you would make if not more important um and so you're you're important um and so you're you're important um and so you're you're inviting people to church without having inviting people to church without having inviting people to church without having to like you know hand somebody a card or to like you know hand somebody a card or to like you know hand somebody a card or have a conversation in a way but I did have a conversation in a way but I did have a conversation in a way but I did this at my the church I worked at and I this at my the church I worked at and I this at my the church I worked at and I mean gosh that was nearly 10 years ago mean gosh that was nearly 10 years ago mean gosh that was nearly 10 years ago but the thing is it still works it's not but the thing is it still works it's not but the thing is it still works it's not hasn't changed this method still works hasn't changed this method still works hasn't changed this method still works and I got so our church was a mega and I got so our church was a mega and I got so our church was a mega church right but but I went to the choir church right but but I went to the choir church right but but I went to the choir that was about two I that's why I call that was about two I that's why I call that was about two I that's why I call call this the choir strategy I went to call this the choir strategy I went to call this the choir strategy I went to the choir and I was like can you all hit the choir and I was like can you all hit the choir and I was like can you all hit that you're going there's like 200 that you're going there's like 200 that you're going there's like 200 people on the choir which is a small people on the choir which is a small people on the choir which is a small Church essentially and 14,000 people Church essentially and 14,000 people Church essentially and 14,000 people within 24 hours saw the event because of within 24 hours saw the event because of within 24 hours saw the event because of this so it worked really really well and this so it worked really really well and this so it worked really really well and then within like 48 Hours it was like then within like 48 Hours it was like then within like 48 Hours it was like you know double that had seen it so it you know double that had seen it so it you know double that had seen it so it was pretty incredible for not paying a was pretty incredible for not paying a was pretty incredible for not paying a for advertising and then of course if for advertising and then of course if for advertising and then of course if you throw some money behind it that's you throw some money behind it that's you throw some money behind it that's just adding F to the fire but I just adding F to the fire but I just adding F to the fire but I definitely recommend doing something definitely recommend doing something definitely recommend doing something like that so I I just gave you a little

  19. like that so I I just gave you a little like that so I I just gave you a little nugget for listening to our random nugget for listening to our random nugget for listening to our random excitement about church Communications excitement about church Communications excitement about church Communications there you go uh so hope hopefully you there you go uh so hope hopefully you there you go uh so hope hopefully you tuned in long enough to hear that little tuned in long enough to hear that little tuned in long enough to hear that little nugget if you didn't well you missed the nugget if you didn't well you missed the nugget if you didn't well you missed the Nugget okay we're gonna wrap up but Nugget okay we're gonna wrap up but Nugget okay we're gonna wrap up but before we wrap up Jason can you kind of before we wrap up Jason can you kind of before we wrap up Jason can you kind of go through General calendar for for the go through General calendar for for the go through General calendar for for the Road Show event remember the whole Road Show event remember the whole Road Show event remember the whole purpose of recording this particular purpose of recording this particular purpose of recording this particular podcast was to let everybody know that podcast was to let everybody know that podcast was to let everybody know that we're coming to a town near you so Jason we're coming to a town near you so Jason we're coming to a town near you so Jason can you kind of walk through some of the can you kind of walk through some of the can you kind of walk through some of the cities that we're going to be in what cities that we're going to be in what cities that we're going to be in what months those are going to be at I don't months those are going to be at I don't months those are going to be at I don't know that all the dates are specifically know that all the dates are specifically know that all the dates are specifically landed yet but at the very least we want landed yet but at the very least we want landed yet but at the very least we want to know we want people to know where to know we want people to know where to know we want people to know where we're headed so they don't buy a ticket we're headed so they don't buy a ticket we're headed so they don't buy a ticket or I like I was I shared with you guys or I like I was I shared with you guys or I like I was I shared with you guys earlier I was talking to one of my uh earlier I was talking to one of my uh earlier I was talking to one of my uh Church coms people yesterday who said Church coms people yesterday who said Church coms people yesterday who said she was about to buy a ticket to the to she was about to buy a ticket to the to she was about to buy a ticket to the to fly to Atlanta to to Atlanta and then fly to Atlanta to to Atlanta and then fly to Atlanta to to Atlanta and then she discovered that we were going to be she discovered that we were going to be she discovered that we were going to be doing one in the North Dallas area and doing one in the North Dallas area and doing one in the North Dallas area and we saved her from having to fly to we saved her from having to fly to we saved her from having to fly to Atlanta so we want to make sure you know Atlanta so we want to make sure you know Atlanta so we want to make sure you know generally where we're coming and when generally where we're coming and when generally where we're coming and when we're going to be there so Jason why we're going to be there so Jason why we're going to be there so Jason why don't you run through that yeah thank don't you run through that yeah thank don't you run through that yeah thank you so yeah we're gonna be going to uh you so yeah we're gonna be going to uh you so yeah we're gonna be going to uh North Dallas um we've got a couple of North Dallas um we've got a couple of North Dallas um we've got a couple of churches we're working with there that's churches we're working with there that's churches we're working with there that's going to be location to be determined going to be location to be determined going to be location to be determined but it is going to be February 27th so but it is going to be February 27th so but it is going to be February 27th so that's coming up that's a Tuesday that's that's coming up that's a Tuesday that's that's coming up that's a Tuesday that's a Tuesday for those of you who don't a Tuesday for those of you who don't a Tuesday for those of you who don't have a calendar handy Tuesday are they have a calendar handy Tuesday are they have a calendar handy Tuesday are they all Tuesdays no they're not all Tuesdays all Tuesdays no they're not all Tuesdays all Tuesdays no they're not all Tuesdays okay all right so uh March we're not okay all right so uh March we're not okay all right so uh March we're not going to be an event because everybody's going to be an event because everybody's going to be an event because everybody's getting ready for Easter uh but in April getting ready for Easter uh but in April getting ready for Easter uh but in April we're going to be in two different we're going to be in two different we're going to be in two different locations we're going to be in uh the locations we're going to be in uh the locations we're going to be in uh the Houston area and we're going to be in

  20. Houston area and we're going to be in Houston area and we're going to be in Austin so we're going to be doing the Austin so we're going to be doing the Austin so we're going to be doing the whole Texas tour there February man I'm whole Texas tour there February man I'm whole Texas tour there February man I'm so excited and I plan to be there so if so excited and I plan to be there so if so excited and I plan to be there so if you want to meet me you want to meet me you want to meet me you want to meet me you want to meet me you want to meet me come to one of the Texas events because come to one of the Texas events because come to one of the Texas events because I'll I'll be there I live in Texas and I I'll I'll be there I live in Texas and I I'll I'll be there I live in Texas and I will be there in May we're going to be will be there in May we're going to be will be there in May we're going to be hitting hitting hitting Chicago Windy City so we're gonna there Chicago Windy City so we're gonna there Chicago Windy City so we're gonna there in in May and it looks like we're going in in May and it looks like we're going in in May and it looks like we're going to be at a a church uh Christ Church uh to be at a a church uh Christ Church uh to be at a a church uh Christ Church uh but that we got to get those details but that we got to get those details but that we got to get those details nailed down but be paying attention to nailed down but be paying attention to nailed down but be paying attention to that in June we're going to go hit that in June we're going to go hit that in June we're going to go hit Southern California now that's hu like Southern California now that's hu like Southern California now that's hu like that's such a big area but I think we that's such a big area but I think we that's such a big area but I think we probably going to be hitting the uh the probably going to be hitting the uh the probably going to be hitting the uh the Orange County area of uh of of Southern Orange County area of uh of of Southern Orange County area of uh of of Southern California but we will be coming back we California but we will be coming back we California but we will be coming back we probably want to hit about four or five probably want to hit about four or five probably want to hit about four or five different locations in Southern different locations in Southern different locations in Southern California but in June we're going to be California but in June we're going to be California but in June we're going to be in in probably Orange County July we're in in probably Orange County July we're in in probably Orange County July we're going to head up go up to Minneapolis going to head up go up to Minneapolis going to head up go up to Minneapolis and uh because it's nice there so we're and uh because it's nice there so we're and uh because it's nice there so we're going to hit Minneapolis in July to be going to hit Minneapolis in July to be going to hit Minneapolis in July to be determined August we're going over to determined August we're going over to determined August we're going over to Northern California and uh we've got a a Northern California and uh we've got a a Northern California and uh we've got a a church we're we're not quite there to church we're we're not quite there to church we're we're not quite there to land but we're it's getting it's going land but we're it's getting it's going land but we're it's getting it's going to get get pretty close but in August to get get pretty close but in August to get get pretty close but in August we'll be in Northern California now we'll be in Northern California now we'll be in Northern California now September um the Diesels are going to be September um the Diesels are going to be September um the Diesels are going to be coming out but that's our church coming out but that's our church coming out but that's our church Communications conference in Nashville Communications conference in Nashville Communications conference in Nashville and so last year we had and so last year we had and so last year we had 120 something like that people attend 120 something like that people attend 120 something like that people attend that it's a phenomenal conference it's that it's a phenomenal conference it's that it's a phenomenal conference it's uh it's about two days and um you know uh it's about two days and um you know uh it's about two days and um you know Katie and I host that so excited to go Katie and I host that so excited to go Katie and I host that so excited to go back to Nashville and uh be at that

  21. back to Nashville and uh be at that back to Nashville and uh be at that conference at September October we're conference at September October we're conference at September October we're going to go to the Pacific Northwest going to go to the Pacific Northwest going to go to the Pacific Northwest we're going to be in Seattle and we're going to be in Seattle and we're going to be in Seattle and Portland in in October so those are to Portland in in October so those are to Portland in in October so those are to be determined but Seattle and Portland be determined but Seattle and Portland be determined but Seattle and Portland November we're going to have our virtual November we're going to have our virtual November we're going to have our virtual conference um because we can do conference um because we can do conference um because we can do something virtual everybody can tune in something virtual everybody can tune in something virtual everybody can tune in and then December no event in December and then December no event in December and then December no event in December because that is Christmas season yall because that is Christmas season yall because that is Christmas season yall should be you know focused on you know should be you know focused on you know should be you know focused on you know getting ready for Christmas so um that's getting ready for Christmas so um that's getting ready for Christmas so um that's what that's what this year looks like what that's what this year looks like what that's what this year looks like and um subject to change a little bit and um subject to change a little bit and um subject to change a little bit but those are the cities we're focused but those are the cities we're focused but those are the cities we're focused on and so if that is you you're in that on and so if that is you you're in that on and so if that is you you're in that City or near that City plan on it get to City or near that City plan on it get to City or near that City plan on it get to church communications.com and we will be church communications.com and we will be church communications.com and we will be adding those events as we as we can and adding those events as we as we can and adding those events as we as we can and you can go in there we're gonna allow you can go in there we're gonna allow you can go in there we're gonna allow you to go ahead and and register for you to go ahead and and register for you to go ahead and and register for them and just know that we're coming to them and just know that we're coming to them and just know that we're coming to a city near you and then next year we'll a city near you and then next year we'll a city near you and then next year we'll do different cities um so if you uh if do different cities um so if you uh if do different cities um so if you uh if you can't wait um till then you can you can't wait um till then you can you can't wait um till then you can maybe join us one here otherwise you can maybe join us one here otherwise you can maybe join us one here otherwise you can wait till next year otherwise the wait till next year otherwise the wait till next year otherwise the virtual conference will be another one virtual conference will be another one virtual conference will be another one that's really really popular hey I I that's really really popular hey I I that's really really popular hey I I would suggest this as well if you happen would suggest this as well if you happen would suggest this as well if you happen to be uh Church leader in one of the to be uh Church leader in one of the to be uh Church leader in one of the cities that Jason mentioned and you are cities that Jason mentioned and you are cities that Jason mentioned and you are interested in hosting the event um reach interested in hosting the event um reach interested in hosting the event um reach out to Jason we may already have a out to Jason we may already have a out to Jason we may already have a church lined up but if we don't perhaps church lined up but if we don't perhaps church lined up but if we don't perhaps you can host and if we didn't mention you can host and if we didn't mention you can host and if we didn't mention your city and you're like Jason you your city and you're like Jason you your city and you're like Jason you didn't mention Boston you didn't mention

  22. didn't mention Boston you didn't mention didn't mention Boston you didn't mention Baltimore you didn't mention Miami or Baltimore you didn't mention Miami or Baltimore you didn't mention Miami or Tampa why aren't you coming to my city Tampa why aren't you coming to my city Tampa why aren't you coming to my city well you know what if your church wants well you know what if your church wants well you know what if your church wants to host the event go ahead and throw to host the event go ahead and throw to host the event go ahead and throw your hat in the ring no guarantee that your hat in the ring no guarantee that your hat in the ring no guarantee that we'll come there in 2024 or 2025 but if we'll come there in 2024 or 2025 but if we'll come there in 2024 or 2025 but if we know that you're interested in we know that you're interested in we know that you're interested in hosting and maybe there is a a larger hosting and maybe there is a a larger hosting and maybe there is a a larger interest hey maybe we put your in your interest hey maybe we put your in your interest hey maybe we put your in your church on at at a future date so would church on at at a future date so would church on at at a future date so would love to know that we're here to serve love to know that we're here to serve love to know that we're here to serve you ultimately these events are uh you ultimately these events are uh you ultimately these events are uh simply a way for us to help you connect simply a way for us to help you connect simply a way for us to help you connect with more people grow and learn and get with more people grow and learn and get with more people grow and learn and get better at what you're doing um and uh better at what you're doing um and uh better at what you're doing um and uh yeah we're really excited about this so yeah we're really excited about this so yeah we're really excited about this so it's Church Communications the church it's Church Communications the church it's Church Communications the church Communications website and the URL for Communications website and the URL for Communications website and the URL for that again is church communications.com that again is church communications.com that again is church communications.com church communications.com can't get more church communications.com can't get more church communications.com can't get more simple than that and I I would would simple than that and I I would would simple than that and I I would would assume it it those events that assume it it those events that assume it it those events that registration is open for are already registration is open for are already registration is open for are already listed there on the site you can find listed there on the site you can find listed there on the site you can find those and we'll be adding those as Jason those and we'll be adding those as Jason those and we'll be adding those as Jason said as we come along um any parting said as we come along um any parting said as we come along um any parting shots we need to wrap this one up we're shots we need to wrap this one up we're shots we need to wrap this one up we're over a half hour now uh and you know if over a half hour now uh and you know if over a half hour now uh and you know if if again if if if you've been driving if again if if if you've been driving if again if if if you've been driving and listening to this uh good for you and listening to this uh good for you and listening to this uh good for you hope you had a long commute to work hope you had a long commute to work hope you had a long commute to work today uh but any any any parting shots today uh but any any any parting shots today uh but any any any parting shots we'll let Jason you have a parting shot we'll let Jason you have a parting shot we'll let Jason you have a parting shot first and let you know just to encourage first and let you know just to encourage first and let you know just to encourage you guys um you know I I'm listening to you guys um you know I I'm listening to you guys um you know I I'm listening to um er MC Anon mcmanis many of you um er MC Anon mcmanis many of you um er MC Anon mcmanis many of you probably know him and uh and you know probably know him and uh and you know probably know him and uh and you know he's such a positive influence uh he's such a positive influence uh he's such a positive influence uh because he he affects so many people but because he he affects so many people but because he he affects so many people but he's always talking about your better he's always talking about your better he's always talking about your better days are ahead and focus on your better

  23. days are ahead and focus on your better days are ahead and focus on your better days are ahead and maybe not your best days are ahead and maybe not your best days are ahead and maybe not your best days don't know about that but your days don't know about that but your days don't know about that but your better days are ahead and I tell you better days are ahead and I tell you better days are ahead and I tell you when you surround yourself with people when you surround yourself with people when you surround yourself with people that are like-minded equally yolked who that are like-minded equally yolked who that are like-minded equally yolked who have passion to get a to be better and have passion to get a to be better and have passion to get a to be better and get better that's that's good energy get better that's that's good energy get better that's that's good energy that's who you want to be around and that's who you want to be around and that's who you want to be around and hopefully you get that from from this hopefully you get that from from this hopefully you get that from from this team is we we believe better days are team is we we believe better days are team is we we believe better days are ahead and so we want to put together ahead and so we want to put together ahead and so we want to put together things are gonna help you get better at things are gonna help you get better at things are gonna help you get better at your job excellent thank you Jason and your job excellent thank you Jason and your job excellent thank you Jason and Katie what you got for us any parting Katie what you got for us any parting Katie what you got for us any parting shots no parting words really I'm shots no parting words really I'm shots no parting words really I'm excited to see who comes to the road excited to see who comes to the road excited to see who comes to the road show so come and hang out please yeah show so come and hang out please yeah show so come and hang out please yeah okay that you know what that's good okay that you know what that's good okay that you know what that's good enough a personal invitation from Katie enough a personal invitation from Katie enough a personal invitation from Katie all red to come hang out with her that's all red to come hang out with her that's all red to come hang out with her that's what that's what so many people have what that's what so many people have what that's what so many people have wanted over the years and now they've wanted over the years and now they've wanted over the years and now they've got one hey thanks so much for uh tuning got one hey thanks so much for uh tuning got one hey thanks so much for uh tuning in to this week's episode of the in to this week's episode of the in to this week's episode of the missional marketing podcast as always we missional marketing podcast as always we missional marketing podcast as always we want to remind you that if you haven't want to remind you that if you haven't want to remind you that if you haven't subscribed wherever you listen to the subscribed wherever you listen to the subscribed wherever you listen to the podcast make sure that you do that I do podcast make sure that you do that I do podcast make sure that you do that I do want to remind you that if you listen on want to remind you that if you listen on want to remind you that if you listen on Google podcasts that in a couple of Google podcasts that in a couple of Google podcasts that in a couple of months Google podcast is going away so months Google podcast is going away so months Google podcast is going away so you need to find another platform to you need to find another platform to you need to find another platform to listen to this podcast on And subscribe listen to this podcast on And subscribe listen to this podcast on And subscribe there so that you don't miss future there so that you don't miss future there so that you don't miss future episodes I've got Jason and myself lined episodes I've got Jason and myself lined episodes I've got Jason and myself lined up with a whole bunch of interviews over up with a whole bunch of interviews over up with a whole bunch of interviews over the course of the next few weeks with a the course of the next few weeks with a the course of the next few weeks with a bunch of church leaders from some really bunch of church leaders from some really bunch of church leaders from some really incredible churches across the country incredible churches across the country incredible churches across the country and you don't want to miss any of these and you don't want to miss any of these and you don't want to miss any of these future episodes uh that we have lined up future episodes uh that we have lined up future episodes uh that we have lined up uh you don't you I'm just going to say uh you don't you I'm just going to say uh you don't you I'm just going to say you don't want to miss it so make sure you don't want to miss it so make sure you don't want to miss it so make sure that you subscribe and if you haven't that you subscribe and if you haven't that you subscribe and if you haven't ever left us a rating and a review we ever left us a rating and a review we ever left us a rating and a review we would love for you to do that you know would love for you to do that you know would love for you to do that you know how the algorithms of the internet work

  24. how the algorithms of the internet work how the algorithms of the internet work and if you leave us a rating a review or and if you leave us a rating a review or and if you leave us a rating a review or give us a comment on our YouTube channel give us a comment on our YouTube channel give us a comment on our YouTube channel more people find the podcast so thanks more people find the podcast so thanks more people find the podcast so thanks again for tuning in and until next week again for tuning in and until next week again for tuning in and until next week this has been the 144th episode of our this has been the 144th episode of our this has been the 144th episode of our podcast thanks for tuning

Summary

This podcast episode celebrates a significant partnership, announcing that Katie Allred has joined Missional Marketing as an employee. The discussion highlights Katie's success in building the large Church Communications community since 2015 and emphasizes how this merger combines their expertise to better serve churches in communication. The key takeaway is the formation of a unified team dedicated to supporting churches.

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