How Pastors Can Create Better Video Content | David Murrow
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[Music] [Music] i don't want to be entertainment i just i don't want to be entertainment i just i don't want to be entertainment i just want to preach the full power of god's want to preach the full power of god's want to preach the full power of god's word and the power of the holy spirit word and the power of the holy spirit word and the power of the holy spirit they'll spiritualize it up right yep they'll spiritualize it up right yep they'll spiritualize it up right yep well i am not talking about being well i am not talking about being well i am not talking about being entertaining and entertaining i'm entertaining and entertaining i'm entertaining and entertaining i'm talking about being engaging and there's talking about being engaging and there's talking about being engaging and there's a difference okay and so a difference okay and so a difference okay and so to be engaging online you have to to be engaging online you have to to be engaging online you have to recognize that you are competing for recognize that you are competing for recognize that you are competing for attention in a visual medium attention in a visual medium attention in a visual medium so 45 minutes of a man standing on a so 45 minutes of a man standing on a so 45 minutes of a man standing on a stage with a bible in his hand you know stage with a bible in his hand you know stage with a bible in his hand you know on a scale of one day interesting that's on a scale of one day interesting that's on a scale of one day interesting that's a zero a zero a zero so so so you don't have to turn it up to you know you don't have to turn it up to you know you don't have to turn it up to you know super bowl half time show but you do super bowl half time show but you do super bowl half time show but you do have to get it up to at least a two or have to get it up to at least a two or have to get it up to at least a two or three three three so i talked to pastors about the first so i talked to pastors about the first so i talked to pastors about the first three seconds three seconds three seconds you know when people are scrolling you know when people are scrolling you know when people are scrolling through and discovering content on through and discovering content on through and discovering content on social media they give it three seconds social media they give it three seconds social media they give it three seconds what's happening in the first three what's happening in the first three what's happening in the first three seconds determines whether 95 percent of seconds determines whether 95 percent of seconds determines whether 95 percent of people will stay and watch people will stay and watch people will stay and watch welcome to season 3 episode 5 of the welcome to season 3 episode 5 of the welcome to season 3 episode 5 of the missional marketing podcast my name is missional marketing podcast my name is missional marketing podcast my name is bart blair i'm the co-host of the show bart blair i'm the co-host of the show bart blair i'm the co-host of the show and it's my privilege to welcome you and and it's my privilege to welcome you and and it's my privilege to welcome you and thank you for tuning in our goal with thank you for tuning in our goal with thank you for tuning in our goal with this podcast is to help your church grow this podcast is to help your church grow this podcast is to help your church grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective communications we firmly effective communications we firmly effective communications we firmly believe that 99 out of 100 times that a believe that 99 out of 100 times that a believe that 99 out of 100 times that a new person walks through the front doors new person walks through the front doors new person walks through the front doors of your worship center or your portable of your worship center or your portable of your worship center or your portable location or wherever it is that you're location or wherever it is that you're location or wherever it is that you're meeting on sunday mornings meeting on sunday mornings meeting on sunday mornings as a church they are going to have as a church they are going to have as a church they are going to have checked you out online before they ever checked you out online before they ever checked you out online before they ever check you out in person and we want to check you out in person and we want to check you out in person and we want to help you leverage those digital tools to help you leverage those digital tools to help you leverage those digital tools to be more effective at reaching people in be more effective at reaching people in be more effective at reaching people in the community that god has called you to the community that god has called you to the community that god has called you to serve that's why we produced this serve that's why we produced this serve that's why we produced this podcast and if you've been listening for
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podcast and if you've been listening for podcast and if you've been listening for a while and you find the podcast helpful a while and you find the podcast helpful a while and you find the podcast helpful we'd appreciate you leaving a rating or we'd appreciate you leaving a rating or we'd appreciate you leaving a rating or review that'll actually help more people review that'll actually help more people review that'll actually help more people find the podcast online and if you're find the podcast online and if you're find the podcast online and if you're not subscribed whether you're watching not subscribed whether you're watching not subscribed whether you're watching this on our youtube channel or you're this on our youtube channel or you're this on our youtube channel or you're listening to it on your favorite podcast listening to it on your favorite podcast listening to it on your favorite podcast app make sure that you subscribe so that app make sure that you subscribe so that app make sure that you subscribe so that you don't miss any of our amazing you don't miss any of our amazing you don't miss any of our amazing upcoming episodes in today's upcoming episodes in today's upcoming episodes in today's conversation uh jason and i sat down conversation uh jason and i sat down conversation uh jason and i sat down with a gentleman named david murrow with a gentleman named david murrow with a gentleman named david murrow david is not a pastor he's not a church david is not a pastor he's not a church david is not a pastor he's not a church leader he's not in ministry he's leader he's not in ministry he's leader he's not in ministry he's actually a career television producer actually a career television producer actually a career television producer and he's going to share with us in this and he's going to share with us in this and he's going to share with us in this interview interview interview why he felt compelled to get into the why he felt compelled to get into the why he felt compelled to get into the game of coaching pastors to be better game of coaching pastors to be better game of coaching pastors to be better communicators in front of the camera communicators in front of the camera communicators in front of the camera it's something that all pastors have had it's something that all pastors have had it's something that all pastors have had to do to some degree over the course of to do to some degree over the course of to do to some degree over the course of the last couple of years especially the last couple of years especially the last couple of years especially since since since the onset of the covet 19 pandemic uh the onset of the covet 19 pandemic uh the onset of the covet 19 pandemic uh whether they're doing live stream whether they're doing live stream whether they're doing live stream whether you're preaching in front of a a whether you're preaching in front of a a whether you're preaching in front of a a high definition you know uh high-end high definition you know uh high-end high definition you know uh high-end camera in a worship center somewhere or camera in a worship center somewhere or camera in a worship center somewhere or you're simply in front of a phone uh in you're simply in front of a phone uh in you're simply in front of a phone uh in your office uh pushing out a video to to your office uh pushing out a video to to your office uh pushing out a video to to facebook whatever it is facebook whatever it is facebook whatever it is we're using video we're using video we're using video more than we've ever used it before in more than we've ever used it before in more than we've ever used it before in our ministry and pastors weren't trained our ministry and pastors weren't trained our ministry and pastors weren't trained on these things in seminary but david is on these things in seminary but david is on these things in seminary but david is providing some great tools and some providing some great tools and some providing some great tools and some great training to help pastors get great training to help pastors get great training to help pastors get better at communicating online using better at communicating online using better at communicating online using video to do so it's a great conversation video to do so it's a great conversation video to do so it's a great conversation really exciting i think you're really really exciting i think you're really really exciting i think you're really going to benefit from it if you're not a going to benefit from it if you're not a going to benefit from it if you're not a senior pastor you're not a regular senior pastor you're not a regular senior pastor you're not a regular communicator communicator communicator you're still going to be able to benefit you're still going to be able to benefit you're still going to be able to benefit from some of the things that david
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from some of the things that david from some of the things that david shares with us in this episode i think shares with us in this episode i think shares with us in this episode i think you'll really really enjoy getting to you'll really really enjoy getting to you'll really really enjoy getting to know david as we did so without any know david as we did so without any know david as we did so without any further delay uh here's my co-host the further delay uh here's my co-host the further delay uh here's my co-host the ceo of missional marketing jason hamrock ceo of missional marketing jason hamrock ceo of missional marketing jason hamrock and our interview with david moreau and our interview with david moreau and our interview with david moreau well david welcome to the show uh so well david welcome to the show uh so well david welcome to the show uh so glad to meet you uh glad to have you on glad to meet you uh glad to have you on glad to meet you uh glad to have you on the podcast how you doing today the podcast how you doing today the podcast how you doing today well i am great and i'm really excited well i am great and i'm really excited well i am great and i'm really excited to be talking to you today about online to be talking to you today about online to be talking to you today about online preaching yeah yeah so tell us where preaching yeah yeah so tell us where preaching yeah yeah so tell us where you're talking to us from where are you you're talking to us from where are you you're talking to us from where are you right now uh beautiful anchorage alaska right now uh beautiful anchorage alaska right now uh beautiful anchorage alaska where it's a summer day so we no nothing where it's a summer day so we no nothing where it's a summer day so we no nothing but wonderful here in the summer love but wonderful here in the summer love but wonderful here in the summer love that love that this would be a first for that love that this would be a first for that love that this would be a first for us right i don't think we've ever had us right i don't think we've ever had us right i don't think we've ever had any guests from alaska yeah 18 hours of any guests from alaska yeah 18 hours of any guests from alaska yeah 18 hours of sunlight today sunlight today sunlight today okay okay okay all right all right all right so deal yeah all our listeners you can so deal yeah all our listeners you can so deal yeah all our listeners you can deal with that deal with that deal with that well so glad to have you i'm i'm really well so glad to have you i'm i'm really well so glad to have you i'm i'm really excited about this conversation i'm excited about this conversation i'm excited about this conversation i'm passionate about this conversation but passionate about this conversation but passionate about this conversation but tell our listeners a little bit about tell our listeners a little bit about tell our listeners a little bit about your story and kind of your ministry your story and kind of your ministry your story and kind of your ministry background and what you've been up to background and what you've been up to background and what you've been up to well i'm probably the least likely well i'm probably the least likely well i'm probably the least likely person on earth to be teaching pastors person on earth to be teaching pastors person on earth to be teaching pastors how to be better online communicators how to be better online communicators how to be better online communicators i'm not a pastor myself not a professor i'm not a pastor myself not a professor i'm not a pastor myself not a professor or theologian i don't speak any greek or or theologian i don't speak any greek or or theologian i don't speak any greek or hebrew i've never been to seminary hebrew i've never been to seminary hebrew i've never been to seminary i'm a television producer by trade and a i'm a television producer by trade and a i'm a television producer by trade and a few years ago i noticed few years ago i noticed few years ago i noticed i did a little demographic survey of my i did a little demographic survey of my i did a little demographic survey of my church and i realized there was way more church and i realized there was way more church and i realized there was way more women than men involved so i wrote a women than men involved so i wrote a women than men involved so i wrote a book called why men hate going to church
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book called why men hate going to church book called why men hate going to church and then that book kind of rocketed me and then that book kind of rocketed me and then that book kind of rocketed me into the upper tier of christian authors into the upper tier of christian authors into the upper tier of christian authors and i've been writing ever since and i've been writing ever since and i've been writing ever since but in the last few years especially in but in the last few years especially in but in the last few years especially in the wake of the pandemic i have realized the wake of the pandemic i have realized the wake of the pandemic i have realized that many pastors are failing to reach that many pastors are failing to reach that many pastors are failing to reach their online audiences they're working their online audiences they're working their online audiences they're working very hard to post their sermons online very hard to post their sermons online very hard to post their sermons online and they did heroic work during the and they did heroic work during the and they did heroic work during the pandemic pandemic pandemic to get online but they are still using to get online but they are still using to get online but they are still using the same techniques that they always the same techniques that they always the same techniques that they always used when they had the attention used when they had the attention used when they had the attention monopoly when they had people monopoly when they had people monopoly when they had people essentially zip tied to their chairs and essentially zip tied to their chairs and essentially zip tied to their chairs and couldn't move couldn't move couldn't move and so and so and so they're doing the same you know slow they're doing the same you know slow they're doing the same you know slow intros the same 40 45 minute monologue intros the same 40 45 minute monologue intros the same 40 45 minute monologue talks no visuals and you know i'm talks no visuals and you know i'm talks no visuals and you know i'm sitting there i'm i'm a i'm a 35 38 sitting there i'm i'm a i'm a 35 38 sitting there i'm i'm a i'm a 35 38 years in the television business years in the television business years in the television business and so i know and so i know and so i know you know this works fine in the room you know this works fine in the room you know this works fine in the room kinda but this is not gonna work in the kinda but this is not gonna work in the kinda but this is not gonna work in the screen world you know you no longer have screen world you know you no longer have screen world you know you no longer have an attention monopoly pastor you are now an attention monopoly pastor you are now an attention monopoly pastor you are now a part of the attention economy and you a part of the attention economy and you a part of the attention economy and you have to compete for attention you have to compete for attention you have to compete for attention you pastors have never had to do this and pastors have never had to do this and pastors have never had to do this and they're ill-equipped to do so so my job they're ill-equipped to do so so my job they're ill-equipped to do so so my job is to go in and help pastors uh make is to go in and help pastors uh make is to go in and help pastors uh make their sermons more watchable memorable their sermons more watchable memorable their sermons more watchable memorable and shareable and shareable and shareable wow okay holy there's a lot to unpack wow okay holy there's a lot to unpack wow okay holy there's a lot to unpack here right now so here right now so here right now so i this is what i'm passionate about i this is what i'm passionate about i this is what i'm passionate about because you are so right even if we you because you are so right even if we you because you are so right even if we you know some churches will say we we wish know some churches will say we we wish know some churches will say we we wish it was like the old days right before it was like the old days right before it was like the old days right before covent i'm going wait a minute you want covent i'm going wait a minute you want covent i'm going wait a minute you want to go back to to go back to to go back to the normal person attending 1.5 times a the normal person attending 1.5 times a the normal person attending 1.5 times a month you called that success you know month you called that success you know month you called that success you know and so you got them online to start
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and so you got them online to start and so you got them online to start watching every week because that's what watching every week because that's what watching every week because that's what they would do because it was convenient they would do because it was convenient they would do because it was convenient so talk to me about like so talk to me about like so talk to me about like what does that look like i mean what does that look like i mean what does that look like i mean you just made a really big statement you just made a really big statement you just made a really big statement about pastors or they're just kind of an about pastors or they're just kind of an about pastors or they're just kind of an uncharted territory waters they never uncharted territory waters they never uncharted territory waters they never swam in they've got to produce something swam in they've got to produce something swam in they've got to produce something that's more that's more that's more you know uh tv like that grabs your you know uh tv like that grabs your you know uh tv like that grabs your attention and holds your attention attention and holds your attention attention and holds your attention how do they do that on an online how do they do that on an online how do they do that on an online platform well first of all i think a lot platform well first of all i think a lot platform well first of all i think a lot of pastors excuse themselves because of pastors excuse themselves because of pastors excuse themselves because they associate that with entertainment i they associate that with entertainment i they associate that with entertainment i don't want to be entertainment i just don't want to be entertainment i just don't want to be entertainment i just want to preach the full power of god's want to preach the full power of god's want to preach the full power of god's word and the power of the holy spirit word and the power of the holy spirit word and the power of the holy spirit they'll spiritualize it up right yep they'll spiritualize it up right yep they'll spiritualize it up right yep well i am not talking about being well i am not talking about being well i am not talking about being entertaining and entertaining i'm entertaining and entertaining i'm entertaining and entertaining i'm talking about being engaging and there's talking about being engaging and there's talking about being engaging and there's a difference okay and so a difference okay and so a difference okay and so to be engaging online you have to to be engaging online you have to to be engaging online you have to recognize that you are competing for recognize that you are competing for recognize that you are competing for attention in a visual medium attention in a visual medium attention in a visual medium so 45 minutes of a man standing on a so 45 minutes of a man standing on a so 45 minutes of a man standing on a stage with a bible in his hand you know stage with a bible in his hand you know stage with a bible in his hand you know on a scale of one day interesting that's on a scale of one day interesting that's on a scale of one day interesting that's a zero a zero a zero so so so you don't have to turn it up to you know you don't have to turn it up to you know you don't have to turn it up to you know super bowl halftime show but you do have super bowl halftime show but you do have super bowl halftime show but you do have to get it up to at least a two or a to get it up to at least a two or a to get it up to at least a two or a three three three so i talked to pastors about the first so i talked to pastors about the first so i talked to pastors about the first three seconds three seconds three seconds you know when people are scrolling you know when people are scrolling you know when people are scrolling through and discovering content on through and discovering content on through and discovering content on social media they give it three seconds social media they give it three seconds social media they give it three seconds what's happening in the first three what's happening in the first three what's happening in the first three seconds determines whether 95 percent of seconds determines whether 95 percent of seconds determines whether 95 percent of people will stay and watch people will stay and watch people will stay and watch so pastor what are you doing in the so pastor what are you doing in the so pastor what are you doing in the first three seconds of your message are first three seconds of your message are first three seconds of your message are you just kind of leisurely walking up to you just kind of leisurely walking up to you just kind of leisurely walking up to the pulpit the pulpit the pulpit are you finding a passage in the bible are you finding a passage in the bible are you finding a passage in the bible are you greeting your campuses
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are you greeting your campuses are you greeting your campuses or are you standing out there with an or are you standing out there with an or are you standing out there with an object that that says this apple object that that says this apple object that that says this apple represents or you know are you are you represents or you know are you are you represents or you know are you are you doing what they do on tick tock what doing what they do on tick tock what doing what they do on tick tock what they're doing on youtube to immediately they're doing on youtube to immediately they're doing on youtube to immediately capture attention capture attention capture attention and again that's not compromising the and again that's not compromising the and again that's not compromising the gospel that's simply presenting the gospel that's simply presenting the gospel that's simply presenting the gospel in a way that the medium demands gospel in a way that the medium demands gospel in a way that the medium demands can i make a comment all right i'm going can i make a comment all right i'm going can i make a comment all right i'm going to make a comment and then i'm going to to make a comment and then i'm going to to make a comment and then i'm going to just i said okay what this is one of my just i said okay what this is one of my just i said okay what this is one of my biggest pet peeves in all churches biggest pet peeves in all churches biggest pet peeves in all churches everywhere everywhere everywhere is the pastor is the pastor is the pastor who's usually about the second third or who's usually about the second third or who's usually about the second third or fourth person on the microphone on a fourth person on the microphone on a fourth person on the microphone on a sunday morning sunday morning sunday morning who starts his sermon by saying who starts his sermon by saying who starts his sermon by saying good morning good morning good morning because the worship pastor already said because the worship pastor already said because the worship pastor already said good morning good morning good morning the person making the announcements or the person making the announcements or the person making the announcements or steering the service probably already steering the service probably already steering the service probably already said good morning somebody else has said good morning somebody else has said good morning somebody else has probably already said good morning i probably already said good morning i probably already said good morning i don't need the pastor now at 11 45 a.m don't need the pastor now at 11 45 a.m don't need the pastor now at 11 45 a.m 45 minutes into the worship service to 45 minutes into the worship service to 45 minutes into the worship service to say say say good morning as the first words that good morning as the first words that good morning as the first words that come of his mouth okay that's the come of his mouth okay that's the come of his mouth okay that's the soapbox soapbox soapbox i've been sitting on that for years and i've been sitting on that for years and i've been sitting on that for years and now i actually had an opportunity to now i actually had an opportunity to now i actually had an opportunity to share it so all the world could hear share it so all the world could hear share it so all the world could hear what i wanted to say about that jason what i wanted to say about that jason what i wanted to say about that jason did you have any follow-up questions for did you have any follow-up questions for did you have any follow-up questions for dave i just wanted you know myself hang dave i just wanted you know myself hang dave i just wanted you know myself hang on i've got a term that explains exactly on i've got a term that explains exactly on i've got a term that explains exactly what you're talking about pastors have what you're talking about pastors have what you're talking about pastors have been taught to warm the room been taught to warm the room been taught to warm the room okay hi i'm so friendly welcome trust me okay hi i'm so friendly welcome trust me okay hi i'm so friendly welcome trust me okay okay okay ethos you know um no what you want to do ethos you know um no what you want to do ethos you know um no what you want to do is own the room is own the room is own the room from the moment you open your mouth you from the moment you open your mouth you from the moment you open your mouth you either need to be deadly serious or either need to be deadly serious or either need to be deadly serious or super funny super funny super funny because you have to own their tension
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because you have to own their tension because you have to own their tension from the first three seconds you have to from the first three seconds you have to from the first three seconds you have to tell them i have something here that is tell them i have something here that is tell them i have something here that is so compelling so compelling so compelling that you must continue watching that you must continue watching that you must continue watching and you do that by getting right into and you do that by getting right into and you do that by getting right into your message don't warm the kettle up your message don't warm the kettle up your message don't warm the kettle up come out with the kettle boiling and you come out with the kettle boiling and you come out with the kettle boiling and you and you'll capture more attention online and you'll capture more attention online and you'll capture more attention online um um um it reminds me of see here's what's kind it reminds me of see here's what's kind it reminds me of see here's what's kind of cool about this is of cool about this is of cool about this is when you're in the room there's they're when you're in the room there's they're when you're in the room there's they're sort of captive like you said they're sort of captive like you said they're sort of captive like you said they're like they're tied to the chair zip tied like they're tied to the chair zip tied like they're tied to the chair zip tied to their chairs yeah people kick up and to their chairs yeah people kick up and to their chairs yeah people kick up and leave but you got them for your 30 leave but you got them for your 30 leave but you got them for your 30 minutes yeah online you don't have that minutes yeah online you don't have that minutes yeah online you don't have that luxury so you got to start fast it luxury so you got to start fast it luxury so you got to start fast it reminds me of a church that i know back reminds me of a church that i know back reminds me of a church that i know back in ohio where they show the they show up in ohio where they show the they show up in ohio where they show the they show up like the first five seconds is something like the first five seconds is something like the first five seconds is something super dramatic and what what happened super dramatic and what what happened super dramatic and what what happened was this this pastor was talking about was this this pastor was talking about was this this pastor was talking about when when jesus walked into the temple when when jesus walked into the temple when when jesus walked into the temple and he was flipping over the tables so and he was flipping over the tables so and he was flipping over the tables so the first five seconds was this pastor the first five seconds was this pastor the first five seconds was this pastor flipping over tables in kind of like flipping over tables in kind of like flipping over tables in kind of like slow motion but you saw stuff flying slow motion but you saw stuff flying slow motion but you saw stuff flying you're like you're like you're like what is he doing what is he doing what is he doing it it keeps you engaged and then it goes it it keeps you engaged and then it goes it it keeps you engaged and then it goes it starts his message so you can edit it starts his message so you can edit it starts his message so you can edit that that that after the fact if you can have you know after the fact if you can have you know after the fact if you can have you know some creativity well and another thing i some creativity well and another thing i some creativity well and another thing i teach in my online preaching coach um teach in my online preaching coach um teach in my online preaching coach um and i'll do a quick promo for that too and i'll do a quick promo for that too and i'll do a quick promo for that too if you go to davidmorrow.com i have a if you go to davidmorrow.com i have a if you go to davidmorrow.com i have a free course called the nine commandments free course called the nine commandments free course called the nine commandments of great online preaching take it it's of great online preaching take it it's of great online preaching take it it's free and it will teach you some of these free and it will teach you some of these free and it will teach you some of these techniques but one of the things you techniques but one of the things you techniques but one of the things you know that i teach in that course is you know that i teach in that course is you know that i teach in that course is you don't have to start your message from don't have to start your message from don't have to start your message from the stage the stage the stage go out into the community
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go out into the community go out into the community stand up in front of a stand up in front of a stand up in front of a landmark that people recognize because landmark that people recognize because landmark that people recognize because see here's what's happening during the see here's what's happening during the see here's what's happening during the pandemic a lot of people became pandemic a lot of people became pandemic a lot of people became promiscuous with their sermon viewing promiscuous with their sermon viewing promiscuous with their sermon viewing they kind of stopped watching their guy they kind of stopped watching their guy they kind of stopped watching their guy and they started watching steven furtick and they started watching steven furtick and they started watching steven furtick or they started watching matt chandler or they started watching matt chandler or they started watching matt chandler or they started watching joel osteen or they started watching joel osteen or they started watching joel osteen these guys who are just super great on these guys who are just super great on these guys who are just super great on camera camera camera and we lost a lot of those people that's and we lost a lot of those people that's and we lost a lot of those people that's why our churches are have 30 percent why our churches are have 30 percent why our churches are have 30 percent fewer people in the pews now because fewer people in the pews now because fewer people in the pews now because they figured out this guy's better than they figured out this guy's better than they figured out this guy's better than my guy right my guy right my guy right if you want to take the advantage back if you want to take the advantage back if you want to take the advantage back from joel osteen from joel osteen from joel osteen stand up in front of a local community stand up in front of a local community stand up in front of a local community establish yourself as the local guy establish yourself as the local guy establish yourself as the local guy right and then promote that on facebook right and then promote that on facebook right and then promote that on facebook to the area and social media by ads that to the area and social media by ads that to the area and social media by ads that show you as a local guy what people will show you as a local guy what people will show you as a local guy what people will do is they'll see that in their feeds do is they'll see that in their feeds do is they'll see that in their feeds and they'll start thinking oh that's my and they'll start thinking oh that's my and they'll start thinking oh that's my pastor pastor pastor even though they've never been to your even though they've never been to your even though they've never been to your church they will identify when it's time church they will identify when it's time church they will identify when it's time for them to visit when it's time for for them to visit when it's time for for them to visit when it's time for them to come to a church which church them to come to a church which church them to come to a church which church are they going to pick they're not going are they going to pick they're not going are they going to pick they're not going to drive all the way to houston to see to drive all the way to houston to see to drive all the way to houston to see joel osteen they're going to go to the joel osteen they're going to go to the joel osteen they're going to go to the local guy because you've been local guy because you've been local guy because you've been establishing yourself as that using on establishing yourself as that using on establishing yourself as that using on location vignettes to start your sermon location vignettes to start your sermon location vignettes to start your sermon that's one just one of the many things that's one just one of the many things that's one just one of the many things that i teach in the online preaching that i teach in the online preaching that i teach in the online preaching coach coach coach so so this is so so this is so so this is just just just this is an online course you can take this is an online course you can take this is an online course you can take for free for free for free right what are some of the benefits right what are some of the benefits right what are some of the benefits you're going to get out of it you're going to get out of it you're going to get out of it well first of all it's only 53 minutes well first of all it's only 53 minutes well first of all it's only 53 minutes so it's about as long as a long sermon so it's about as long as a long sermon so it's about as long as a long sermon so it's in three segments and i divided so it's in three segments and i divided so it's in three segments and i divided it into the three segments the first one
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it into the three segments the first one it into the three segments the first one okay so there's three doors that every okay so there's three doors that every okay so there's three doors that every online sermon has to open the three online sermon has to open the three online sermon has to open the three doors standing between your sermon and doors standing between your sermon and doors standing between your sermon and the people who need to hear it the first the people who need to hear it the first the people who need to hear it the first door you have to open is your sermon has door you have to open is your sermon has door you have to open is your sermon has to be watched okay so the first third of to be watched okay so the first third of to be watched okay so the first third of the course is all about making your the course is all about making your the course is all about making your sermon watchable sermon watchable sermon watchable discoverable okay the second door is it discoverable okay the second door is it discoverable okay the second door is it has to be remembered and this is true of has to be remembered and this is true of has to be remembered and this is true of church of sermons whether they're church of sermons whether they're church of sermons whether they're preached online or in the room people preached online or in the room people preached online or in the room people forget 99 of the sermon content they forget 99 of the sermon content they forget 99 of the sermon content they hear by monday morning hear by monday morning hear by monday morning so we've really got to do a better job so we've really got to do a better job so we've really got to do a better job in planting that seed in their parts in planting that seed in their parts in planting that seed in their parts and then the final doors once the door and then the final doors once the door and then the final doors once the door once you've watched and remembered it it once you've watched and remembered it it once you've watched and remembered it it has to be shared has to be shared has to be shared and we have a generation of people who and we have a generation of people who and we have a generation of people who share tons of stuff on their phones but share tons of stuff on their phones but share tons of stuff on their phones but they don't share sermons they don't share sermons they don't share sermons why not why not why not so i talked i teach you how to make your so i talked i teach you how to make your so i talked i teach you how to make your sermon more shareable sermon more shareable sermon more shareable okay okay that's that's really cool now okay okay that's that's really cool now okay okay that's that's really cool now here's here's here's let's contextualize this for our our let's contextualize this for our our let's contextualize this for our our audience right now the majority of audience right now the majority of audience right now the majority of people who listen to our podcast or people who listen to our podcast or people who listen to our podcast or watch our podcast on our youtube channel watch our podcast on our youtube channel watch our podcast on our youtube channel would be in the church communications would be in the church communications would be in the church communications space space space most of them are creatives they're most of them are creatives they're most of them are creatives they're artistic artistic artistic and they're really in a lot of ways and they're really in a lot of ways and they're really in a lot of ways they're gonna they're gonna get this but they're gonna they're gonna get this but they're gonna they're gonna get this but many of them many of them many of them are probably working with um and serving are probably working with um and serving are probably working with um and serving alongside alongside alongside a teaching pastor or a senior pastor who a teaching pastor or a senior pastor who a teaching pastor or a senior pastor who may not necessarily understand the may not necessarily understand the may not necessarily understand the importance or the value importance or the value importance or the value of of of creating this content for online creating this content for online creating this content for online specific that is engaging whether that's specific that is engaging whether that's specific that is engaging whether that's the live stream from sunday morning or
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the live stream from sunday morning or the live stream from sunday morning or it's a another piece of content that's it's a another piece of content that's it's a another piece of content that's produced specifically for social media produced specifically for social media produced specifically for social media how would you if you were sitting in how would you if you were sitting in how would you if you were sitting in front of a room of church communications front of a room of church communications front of a room of church communications professionals and not necessarily professionals and not necessarily professionals and not necessarily pastors senior pastors the primary pastors senior pastors the primary pastors senior pastors the primary communicators in church communicators in church communicators in church how would you coach those how would you coach those how would you coach those church communications professionals church communications professionals church communications professionals to support encourage and coach their to support encourage and coach their to support encourage and coach their senior pastors senior pastors senior pastors to take this to take this to take this more seriously to level up their game more seriously to level up their game more seriously to level up their game when it comes to when it comes to when it comes to the purposes of online content the value the purposes of online content the value the purposes of online content the value of online content the value of getting of online content the value of getting of online content the value of getting and keeping people's attention online and keeping people's attention online and keeping people's attention online well i mean the the metrics don't lie well i mean the the metrics don't lie well i mean the the metrics don't lie you can show them their numbers in april you can show them their numbers in april you can show them their numbers in april of 2020 versus today of 2020 versus today of 2020 versus today and they will see that they've lost 80 and they will see that they've lost 80 and they will see that they've lost 80 of their online audience of their online audience of their online audience um um um and look if your pastor doesn't have a and look if your pastor doesn't have a and look if your pastor doesn't have a vision for vision for vision for building the church building the church building the church then there's nothing you can do then there's nothing you can do then there's nothing you can do but if you can show him that okay out of but if you can show him that okay out of but if you can show him that okay out of all the people that joined the church in all the people that joined the church in all the people that joined the church in the last year the last year the last year half of them came to us by discovering half of them came to us by discovering half of them came to us by discovering our content online our content online our content online see a lot of pastors really don't care see a lot of pastors really don't care see a lot of pastors really don't care about online preaching because they about online preaching because they about online preaching because they think what we're talking about is think what we're talking about is think what we're talking about is creating a cyber church in the metaverse creating a cyber church in the metaverse creating a cyber church in the metaverse where little avatars raise their hands where little avatars raise their hands where little avatars raise their hands and say hallelujah no no no that's what and say hallelujah no no no that's what and say hallelujah no no no that's what we're talking about i'm talking about we're talking about i'm talking about we're talking about i'm talking about online preaching as the door online preaching as the door online preaching as the door to in-person involvement to in-person involvement to in-person involvement it's a it is the ultimate evangelistic it's a it is the ultimate evangelistic it's a it is the ultimate evangelistic and recruiting tool pastor your sermon
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and recruiting tool pastor your sermon and recruiting tool pastor your sermon can now be watched anywhere in the world can now be watched anywhere in the world can now be watched anywhere in the world 24 7. okay that's never been available 24 7. okay that's never been available 24 7. okay that's never been available to any generation pastors before to any generation pastors before to any generation pastors before so so so this is the appeal appeal to their ego this is the appeal appeal to their ego this is the appeal appeal to their ego appeal to their sense of wanting to appeal to their sense of wanting to appeal to their sense of wanting to build their church this is the tool that build their church this is the tool that build their church this is the tool that does it by sharpening your online does it by sharpening your online does it by sharpening your online preaching preaching preaching shortening and focusing your messages shortening and focusing your messages shortening and focusing your messages creating daily devotional content that creating daily devotional content that creating daily devotional content that has your sermon excerpts in it these are has your sermon excerpts in it these are has your sermon excerpts in it these are all things that i teach in my online all things that i teach in my online all things that i teach in my online preaching coach preaching coach preaching coach you you you you are you can compete by putting you are you can compete by putting you are you can compete by putting shorter form content into the mediums shorter form content into the mediums shorter form content into the mediums that demand short form content and that demand short form content and that demand short form content and that's where people are these days that's where people are these days that's where people are these days they're on tick tock they're on facebook they're on tick tock they're on facebook they're on tick tock they're on facebook they're on um youtube they're on uh they're on um youtube they're on uh they're on um youtube they're on uh instagram these are platforms that all instagram these are platforms that all instagram these are platforms that all reward short form content and they reward short form content and they reward short form content and they penalize long form content penalize long form content penalize long form content so i mean even steven furtick right the so i mean even steven furtick right the so i mean even steven furtick right the dude preaches over an hour on sunday he dude preaches over an hour on sunday he dude preaches over an hour on sunday he is now doing excerpts it's 15 minutes on is now doing excerpts it's 15 minutes on is now doing excerpts it's 15 minutes on youtube and he does one minute excerpts youtube and he does one minute excerpts youtube and he does one minute excerpts in his daily video devotions now why do in his daily video devotions now why do in his daily video devotions now why do they why does steven furtick do this they why does steven furtick do this they why does steven furtick do this because he realizes if he send if he because he realizes if he send if he because he realizes if he send if he puts hour-long sermons on instagram puts hour-long sermons on instagram puts hour-long sermons on instagram nobody's going to watch them right so nobody's going to watch them right so nobody's going to watch them right so this is the wave of the future pastor this is the wave of the future pastor this is the wave of the future pastor let's get with this let's win our let's get with this let's win our let's get with this let's win our community to christ and let's fill this community to christ and let's fill this community to christ and let's fill this sanctuary again by recruiting with great sanctuary again by recruiting with great sanctuary again by recruiting with great online sermons online sermons online sermons i want to take a moment to thank you for i want to take a moment to thank you for i want to take a moment to thank you for tuning in to the missional marketing tuning in to the missional marketing tuning in to the missional marketing podcast it's always our goal to help you podcast it's always our goal to help you podcast it's always our goal to help you as a church leader leverage your as a church leader leverage your as a church leader leverage your communications and digital media communications and digital media communications and digital media resources to reach more people for jesus resources to reach more people for jesus resources to reach more people for jesus one of the ways that we help churches do
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one of the ways that we help churches do one of the ways that we help churches do that is through creating social media that is through creating social media that is through creating social media content from your sunday sermon videos content from your sunday sermon videos content from your sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon snippets from 30 to create short sermon snippets from 30 to create short sermon snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels as a them to your social media channels as a them to your social media channels as a pastor i always love to see my sermon pastor i always love to see my sermon pastor i always love to see my sermon content live on beyond the sundays and i content live on beyond the sundays and i content live on beyond the sundays and i know that's what you value for your know that's what you value for your know that's what you value for your sermons too sermons too sermons too we offer this service as a monthly we offer this service as a monthly we offer this service as a monthly subscription but we've got a six week subscription but we've got a six week subscription but we've got a six week trial that gives you a chance to see how trial that gives you a chance to see how trial that gives you a chance to see how it works if you'd like more information it works if you'd like more information it works if you'd like more information just shoot me an email at beblair just shoot me an email at beblair just shoot me an email at beblair missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to meet with you explain the process and meet with you explain the process and meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview where did this passion come from i mean where did this passion come from i mean where did this passion come from i mean you have a background in television how you have a background in television how you have a background in television how did this transfer over to helping did this transfer over to helping did this transfer over to helping pastors pastors pastors do you see this bruise on my head this do you see this bruise on my head this do you see this bruise on my head this is for me banging my head against the is for me banging my head against the is for me banging my head against the wall wall wall watching pastors miss opportunities to watching pastors miss opportunities to watching pastors miss opportunities to connect with a screen based audience and connect with a screen based audience and connect with a screen based audience and you know prior to 2020 it wasn't that you know prior to 2020 it wasn't that you know prior to 2020 it wasn't that big a deal you know maybe maybe five big a deal you know maybe maybe five big a deal you know maybe maybe five percent of people were consuming their percent of people were consuming their percent of people were consuming their their content online well then the doors their content online well then the doors their content online well then the doors closed everybody was watching online and closed everybody was watching online and closed everybody was watching online and that's when we lost a ton of people that's when we lost a ton of people that's when we lost a ton of people yeah i want to get them back i i want yeah i want to get them back i i want yeah i want to get them back i i want pastors to know what i know pastors to know what i know pastors to know what i know that that there are these simple things that that there are these simple things that that there are these simple things that you can do that do not compromise that you can do that do not compromise that you can do that do not compromise they have nothing to do with your they have nothing to do with your they have nothing to do with your doctrine they have nothing to do with
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doctrine they have nothing to do with doctrine they have nothing to do with your your your message it's all about your method message it's all about your method message it's all about your method just learn these simple methods deliver just learn these simple methods deliver just learn these simple methods deliver the same message but do it in a the same message but do it in a the same message but do it in a compelling way and you will propagate compelling way and you will propagate compelling way and you will propagate the gospel much more effectively than if the gospel much more effectively than if the gospel much more effectively than if you stick with these old methods that we you stick with these old methods that we you stick with these old methods that we inherited from the 1980s inherited from the 1980s inherited from the 1980s when i was on staff in my church my when i was on staff in my church my when i was on staff in my church my pastor would always say there's three pastor would always say there's three pastor would always say there's three things we have to avoid things we have to avoid things we have to avoid those three things were being boring those three things were being boring those three things were being boring irrelevant or predictable irrelevant or predictable irrelevant or predictable and if we have to work at avoiding being and if we have to work at avoiding being and if we have to work at avoiding being that in person that in person that in person online is even probably it's it's online is even probably it's it's online is even probably it's it's magnified because people can just click magnified because people can just click magnified because people can just click off i mean you're not going to walk out off i mean you're not going to walk out off i mean you're not going to walk out of the seat you're there you're going to of the seat you're there you're going to of the seat you're there you're going to stay engaged you may not come back the stay engaged you may not come back the stay engaged you may not come back the next week next week next week but online it's it's that that window is but online it's it's that that window is but online it's it's that that window is like you said three seconds like you said three seconds like you said three seconds right right right so so so how how i mean i like the idea of what how how i mean i like the idea of what how how i mean i like the idea of what you say in here that you say in here that you say in here that the idea is to reach people online so the idea is to reach people online so the idea is to reach people online so that they go wow i gotta go check this that they go wow i gotta go check this that they go wow i gotta go check this out in person it looks pretty awesome out in person it looks pretty awesome out in person it looks pretty awesome is that the goal then to try to get more is that the goal then to try to get more is that the goal then to try to get more what i call cheeks in the seats people what i call cheeks in the seats people what i call cheeks in the seats people in in the house then or what in in the house then or what in in the house then or what well i mean that's my goal i i don't i well i mean that's my goal i i don't i well i mean that's my goal i i don't i am not one of these guy not a futurist am not one of these guy not a futurist am not one of these guy not a futurist who thinks that you know cyber church is who thinks that you know cyber church is who thinks that you know cyber church is gonna do it i mean gonna do it i mean gonna do it i mean in a pinch in a situation where you have in a pinch in a situation where you have in a pinch in a situation where you have a f uh geographically far-flung people a f uh geographically far-flung people a f uh geographically far-flung people yes cyber church is a great alternative yes cyber church is a great alternative yes cyber church is a great alternative for shut-ins terrific okay for shut-ins terrific okay for shut-ins terrific okay but for the most part i think we need to but for the most part i think we need to but for the most part i think we need to be physically incarnate with each other be physically incarnate with each other be physically incarnate with each other just as christ was physically incarnate
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just as christ was physically incarnate just as christ was physically incarnate when he came down to earth we need to be when he came down to earth we need to be when he came down to earth we need to be in each other's presence in each other's presence in each other's presence so any effort to improve online so any effort to improve online so any effort to improve online preaching i always express that in terms preaching i always express that in terms preaching i always express that in terms of the goal of the goal of the goal of bringing people into fellowship with of bringing people into fellowship with of bringing people into fellowship with one another so yeah that that's my goal one another so yeah that that's my goal one another so yeah that that's my goal and i would hope that would be the goal and i would hope that would be the goal and i would hope that would be the goal of most of the pastors that i train of most of the pastors that i train of most of the pastors that i train let me ask you a question then so let me ask you a question then so let me ask you a question then so we can kind of peel back some layers we can kind of peel back some layers we can kind of peel back some layers here and and let us know how you really here and and let us know how you really here and and let us know how you really feel david um all right you watched i'm feel david um all right you watched i'm feel david um all right you watched i'm sure that it sounds like you were sure that it sounds like you were sure that it sounds like you were noticing things through the pandemic noticing things through the pandemic noticing things through the pandemic that maybe you hadn't noticed before i that maybe you hadn't noticed before i that maybe you hadn't noticed before i was just at a uh conference a couple of was just at a uh conference a couple of was just at a uh conference a couple of weekends ago uh for it was a national weekends ago uh for it was a national weekends ago uh for it was a national conference for a small small fellowship conference for a small small fellowship conference for a small small fellowship of churches about 230 or so churches of churches about 230 or so churches of churches about 230 or so churches across the country and they delivered a across the country and they delivered a across the country and they delivered a statistic that said statistic that said statistic that said before the pandemic about 20 25 before the pandemic about 20 25 before the pandemic about 20 25 of the churches in this particular of the churches in this particular of the churches in this particular fellowship had an online service of some fellowship had an online service of some fellowship had an online service of some sort before the pandemic and as of today sort before the pandemic and as of today sort before the pandemic and as of today about 75 or 78 about 75 or 78 about 75 or 78 of the churches in that fellowship now of the churches in that fellowship now of the churches in that fellowship now have some sort of online presence so have some sort of online presence so have some sort of online presence so it's it's impossible for me to go on my it's it's impossible for me to go on my it's it's impossible for me to go on my facebook feed or onto my youtube feed on facebook feed or onto my youtube feed on facebook feed or onto my youtube feed on a sunday morning without being inundated a sunday morning without being inundated a sunday morning without being inundated with uh live stream opportunities with uh live stream opportunities with uh live stream opportunities because most of the crowd that i follow because most of the crowd that i follow because most of the crowd that i follow and most people that i'm connected to and most people that i'm connected to and most people that i'm connected to are connected in churches and so i are connected in churches and so i are connected in churches and so i scroll through and i i creep in on scroll through and i i creep in on scroll through and i i creep in on different churches and it sounds like different churches and it sounds like different churches and it sounds like you've done the same thing what are some
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you've done the same thing what are some you've done the same thing what are some things that you have actually seen things that you have actually seen things that you have actually seen pastors do or some trends that you see pastors do or some trends that you see pastors do or some trends that you see that you would say are completely that you would say are completely that you would say are completely unhelpful unhelpful unhelpful and not providing the results that they and not providing the results that they and not providing the results that they think that those things might be think that those things might be think that those things might be providing providing providing all right well i'm going to start with all right well i'm going to start with all right well i'm going to start with the the suicide pill okay the the suicide pill okay the the suicide pill okay live streaming to me is suicide live streaming to me is suicide live streaming to me is suicide okay okay okay um um um okay so let's say you do you live stream okay so let's say you do you live stream okay so let's say you do you live stream your service right your service right your service right and then you're done and it goes to and then you're done and it goes to and then you're done and it goes to youtube it goes to facebook well there's youtube it goes to facebook well there's youtube it goes to facebook well there's a problem a problem a problem in the lower in the lower in the lower right corner of the video there's a right corner of the video there's a right corner of the video there's a little black box and you know the box little black box and you know the box little black box and you know the box says an hour and 20 minutes says an hour and 20 minutes says an hour and 20 minutes right where's the sermon in that box right where's the sermon in that box right where's the sermon in that box almost halfway through almost halfway through almost halfway through so somebody finds your sermon on online so somebody finds your sermon on online so somebody finds your sermon on online and they click on it and what do they and they click on it and what do they and they click on it and what do they get singing get singing get singing 15 minutes of singing and then an 15 minutes of singing and then an 15 minutes of singing and then an announcement and then more singing and announcement and then more singing and announcement and then more singing and then a sacrament well and they're going then a sacrament well and they're going then a sacrament well and they're going to take communion and there's nothing to take communion and there's nothing to take communion and there's nothing happening happening happening 35 minutes into that broadcast 35 minutes into that broadcast 35 minutes into that broadcast finally the pastor gets up and speaks finally the pastor gets up and speaks finally the pastor gets up and speaks hey good morning welcome hey let's say hey good morning welcome hey let's say hey good morning welcome hey let's say hello to our campuses hey good really hello to our campuses hey good really hello to our campuses hey good really good to be here yeah and by the way we good to be here yeah and by the way we good to be here yeah and by the way we have a celebrity golf tournament this have a celebrity golf tournament this have a celebrity golf tournament this weekend and we want to greet our women weekend and we want to greet our women weekend and we want to greet our women out at camp maranatha and like oh my out at camp maranatha and like oh my out at camp maranatha and like oh my gosh you know it's like gosh you know it's like gosh you know it's like jesus talked about you know burying jesus talked about you know burying jesus talked about you know burying hiding your light under a basket we are hiding your light under a basket we are hiding your light under a basket we are hiding our our light under the bottom of hiding our our light under the bottom of hiding our our light under the bottom of the ocean when we do this so if you're
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the ocean when we do this so if you're the ocean when we do this so if you're going to live stream on facebook delete going to live stream on facebook delete going to live stream on facebook delete the live stream the live stream the live stream and post the sermon separately post the and post the sermon separately post the and post the sermon separately post the sermon not the service you're talking sermon not the service you're talking sermon not the service you're talking about doing that you're talking about about doing that you're talking about about doing that you're talking about doing that after the fact so you do the doing that after the fact so you do the doing that after the fact so you do the live stream and then when the live live stream and then when the live live stream and then when the live stream is done you'd remove that and put stream is done you'd remove that and put stream is done you'd remove that and put the sermon only version up the sermon only version up the sermon only version up bart look i'm not if i were running a bart look i'm not if i were running a bart look i'm not if i were running a church i wouldn't live stream period church i wouldn't live stream period church i wouldn't live stream period people people people i mean there's a few people who want to i mean there's a few people who want to i mean there's a few people who want to see the whole service see the whole service see the whole service most people just want the sermon this is most people just want the sermon this is most people just want the sermon this is what the big dogs are doing they're what the big dogs are doing they're what the big dogs are doing they're they're taking their live stream off and they're taking their live stream off and they're taking their live stream off and they're posting just the sermon so they're posting just the sermon so they're posting just the sermon so people can get right to the thing they people can get right to the thing they people can get right to the thing they want want want right before the pandemic pew or gallup right before the pandemic pew or gallup right before the pandemic pew or gallup i think it was gallup did a great survey i think it was gallup did a great survey i think it was gallup did a great survey that said ask churchgoers what is the that said ask churchgoers what is the that said ask churchgoers what is the most important thing that determined most important thing that determined most important thing that determined which church you picked right which church you picked right which church you picked right number one sermon quality people choose number one sermon quality people choose number one sermon quality people choose their churches based on sermon quality their churches based on sermon quality their churches based on sermon quality they want a quality sermon they want a quality sermon they want a quality sermon what was last what was last what was last music music music people don't care about the music people don't care about the music people don't care about the music they don't care about the smoke machine they don't care about the smoke machine they don't care about the smoke machine they don't care about the lights we put they don't care about the lights we put they don't care about the lights we put all this effort into this big what i all this effort into this big what i all this effort into this big what i call the praise gasm call the praise gasm call the praise gasm and and and and and and people don't care they don't care so why people don't care they don't care so why people don't care they don't care so why would you put all that music ahead of would you put all that music ahead of would you put all that music ahead of your sermon and bury your sermon in the your sermon and bury your sermon in the your sermon and bury your sermon in the middle of your livestream middle of your livestream middle of your livestream there's my sermon go ahead there's my sermon go ahead there's my sermon go ahead i actually my wife and i are getting i actually my wife and i are getting i actually my wife and i are getting ready to move here in a few weeks and ready to move here in a few weeks and ready to move here in a few weeks and i'm not going to say where we're moving i'm not going to say where we're moving i'm not going to say where we're moving to because it would expose the church to because it would expose the church to because it would expose the church but but but i was watching the live stream of a
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i was watching the live stream of a i was watching the live stream of a church in the community that we're church in the community that we're church in the community that we're moving to moving to moving to and and and in the middle of the service apparently in the middle of the service apparently in the middle of the service apparently they the church did and which i think is they the church did and which i think is they the church did and which i think is a really good thing for a smaller to a really good thing for a smaller to a really good thing for a smaller to normal sized church do they actually normal sized church do they actually normal sized church do they actually stopped the middle of the service and stopped the middle of the service and stopped the middle of the service and broke into groups and had like a short broke into groups and had like a short broke into groups and had like a short five-minute prayer time or something five-minute prayer time or something five-minute prayer time or something like that like that like that but they had the whole thing on the live but they had the whole thing on the live but they had the whole thing on the live stream and what you were watching on the stream and what you were watching on the stream and what you were watching on the stage was the worship band all put their stage was the worship band all put their stage was the worship band all put their instruments down instruments down instruments down and they all gathered and they stood in and they all gathered and they stood in and they all gathered and they stood in a circle in the middle of the stage and a circle in the middle of the stage and a circle in the middle of the stage and for five minutes you watched that group for five minutes you watched that group for five minutes you watched that group of people pray you couldn't hear what of people pray you couldn't hear what of people pray you couldn't hear what they were saying you couldn't hear they were saying you couldn't hear they were saying you couldn't hear anything and so i'm watching that and anything and so i'm watching that and anything and so i'm watching that and i'm thinking if i didn't know this i'm thinking if i didn't know this i'm thinking if i didn't know this church and i'm just scrolling through my church and i'm just scrolling through my church and i'm just scrolling through my facebook feed or my social media feed facebook feed or my social media feed facebook feed or my social media feed and i see this and i see this and i see this i'm not going to have any idea what to i'm not going to have any idea what to i'm not going to have any idea what to do with that and it's it might get my do with that and it's it might get my do with that and it's it might get my attention for a second but it's attention for a second but it's attention for a second but it's certainly not going to keep my attention certainly not going to keep my attention certainly not going to keep my attention while i'm you know while i'm scrolling while i'm you know while i'm scrolling while i'm you know while i'm scrolling through my feed i thought it was an odd through my feed i thought it was an odd through my feed i thought it was an odd choice choice choice yeah and and sometimes church looks like yeah and and sometimes church looks like yeah and and sometimes church looks like a cult a cult a cult um you know um you know um you know at the hands and bands you know yeah at the hands and bands you know yeah at the hands and bands you know yeah [Music] [Music] [Music] yeah that does that's not it doesn't yeah that does that's not it doesn't yeah that does that's not it doesn't look good on tv okay look good on tv okay look good on tv okay so i if i'm if i'm a pastor i'm not even so i if i'm if i'm a pastor i'm not even so i if i'm if i'm a pastor i'm not even gonna livestream my service you know gonna livestream my service you know gonna livestream my service you know here's the radical idea that i'm pre i'm here's the radical idea that i'm pre i'm here's the radical idea that i'm pre i'm telling pastors to do telling pastors to do telling pastors to do do an 18 minute sermon pre-recorded on do an 18 minute sermon pre-recorded on do an 18 minute sermon pre-recorded on wednesday wednesday wednesday promote it thursday friday saturday come promote it thursday friday saturday come promote it thursday friday saturday come out and watch this is the sermon put an
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out and watch this is the sermon put an out and watch this is the sermon put an excerpt up on on social media right excerpt up on on social media right excerpt up on on social media right on sunday on sunday on sunday when they're in church put a qr code up when they're in church put a qr code up when they're in church put a qr code up on the screen and say look as you're on the screen and say look as you're on the screen and say look as you're watching this sermon the lord may say my watching this sermon the lord may say my watching this sermon the lord may say my sister needs to hear that my friend sister needs to hear that my friend sister needs to hear that my friend needs to hear that needs to hear that needs to hear that the sermon is already on their phone and the sermon is already on their phone and the sermon is already on their phone and they can share it right in church okay they can share it right in church okay they can share it right in church okay and then and then so on sunday morning and then and then so on sunday morning and then and then so on sunday morning the pastor is just playing back his the pastor is just playing back his the pastor is just playing back his sermon he does a live wrap around he sermon he does a live wrap around he sermon he does a live wrap around he does all his welcomes and everything does all his welcomes and everything does all his welcomes and everything like that but he's got this really good like that but he's got this really good like that but he's got this really good screen friendly version of his sermon screen friendly version of his sermon screen friendly version of his sermon that's already on youtube already being that's already on youtube already being that's already on youtube already being shared already ready to be shared so we shared already ready to be shared so we shared already ready to be shared so we just we have to turn our these sermons just we have to turn our these sermons just we have to turn our these sermons into into into evangelistic tools and the way you do evangelistic tools and the way you do evangelistic tools and the way you do that is by pre-recording that is by pre-recording that is by pre-recording the the guts of the sermon and then on the the guts of the sermon and then on the the guts of the sermon and then on sunday you've got a 40-minute preaching sunday you've got a 40-minute preaching sunday you've got a 40-minute preaching slot but you only got an 18 18 minute slot but you only got an 18 18 minute slot but you only got an 18 18 minute sermon do a 10-minute intro do your sermon do a 10-minute intro do your sermon do a 10-minute intro do your bible reading in there do background on bible reading in there do background on bible reading in there do background on the text do greek and hebrew right and the text do greek and hebrew right and the text do greek and hebrew right and then when the sermon is over come back then when the sermon is over come back then when the sermon is over come back up and do your time a response hey you up and do your time a response hey you up and do your time a response hey you need to receive jesus or would you like need to receive jesus or would you like need to receive jesus or would you like to join a bible study about this or to join a bible study about this or to join a bible study about this or whatever whatever whatever but we could do this so much more but we could do this so much more but we could do this so much more artfully and and really uh reach artfully and and really uh reach artfully and and really uh reach multiple audiences if we were just to if multiple audiences if we were just to if multiple audiences if we were just to if we were willing to not think of the we were willing to not think of the we were willing to not think of the sermon as this monolithic talk that is sermon as this monolithic talk that is sermon as this monolithic talk that is given from a stage once a week and then given from a stage once a week and then given from a stage once a week and then tossed aside in favor of the next sermon tossed aside in favor of the next sermon tossed aside in favor of the next sermon sermons need to be durable sermons need to be durable sermons need to be durable the content needs to be shortened and the content needs to be shortened and the content needs to be shortened and delivered in multiple media and so this
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delivered in multiple media and so this delivered in multiple media and so this is my message if we are going to reach is my message if we are going to reach is my message if we are going to reach the next generation we have to speak to the next generation we have to speak to the next generation we have to speak to them using the media they are paying them using the media they are paying them using the media they are paying attention to attention to attention to and we have to be willing to be to and we have to be willing to be to and we have to be willing to be to conform that talk not the content but conform that talk not the content but conform that talk not the content but the format to the media that we are the format to the media that we are the format to the media that we are speaking in speaking in speaking in yeah we were just uh yeah we were just uh yeah we were just uh talking to a church yesterday that talking to a church yesterday that talking to a church yesterday that that's we're doing a bunch of stuff for that's we're doing a bunch of stuff for that's we're doing a bunch of stuff for them but we them but we them but we uh uh uh uh there's a guy that came up with the uh there's a guy that came up with the uh there's a guy that came up with the conversation his name is mr beast conversation his name is mr beast conversation his name is mr beast if you know anything about him he's he's if you know anything about him he's he's if you know anything about him he's he's probably the number one influencer on probably the number one influencer on probably the number one influencer on youtube he's in fact he just passed youtube he's in fact he just passed youtube he's in fact he just passed 100 million subscribers i've heard of 100 million subscribers i've heard of 100 million subscribers i've heard of him yeah him yeah him yeah he's crazy right he he's crazy right he he's crazy right he people watch and people watch and people watch and watch hours of him it is so entertaining watch hours of him it is so entertaining watch hours of him it is so entertaining and it's all it's all fun and he yeah he and it's all it's all fun and he yeah he and it's all it's all fun and he yeah he has a bunch of people involved it's has a bunch of people involved it's has a bunch of people involved it's really really cool well i think the really really cool well i think the really really cool well i think the church can take church can take church can take a page out of that creativity right we a page out of that creativity right we a page out of that creativity right we have a different message we have have a different message we have have a different message we have a gospel message that's a gospel message that's a gospel message that's a hundred million times better than his a hundred million times better than his a hundred million times better than his but we can take a page out of the but we can take a page out of the but we can take a page out of the creativity of that i just i think what creativity of that i just i think what creativity of that i just i think what you're saying is so accurate um you're saying is so accurate um you're saying is so accurate um sometimes our church will go our pastor sometimes our church will go our pastor sometimes our church will go our pastor won't be in the he won't be in the room won't be in the he won't be in the room won't be in the he won't be in the room he'll be on on site somewhere right and he'll be on on site somewhere right and he'll be on on site somewhere right and they're actually filming him out in the they're actually filming him out in the they're actually filming him out in the desert kind of a thing and that's that desert kind of a thing and that's that desert kind of a thing and that's that is so helpful from uh not only in the is so helpful from uh not only in the is so helpful from uh not only in the room but obviously online and it keeps room but obviously online and it keeps room but obviously online and it keeps your attention and you can be a whole your attention and you can be a whole your attention and you can be a whole lot more creative with that lot more creative with that lot more creative with that your church slow jason your church slow jason your church slow jason your church has a
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your church has a your church has a next level group of creatives behind the next level group of creatives behind the next level group of creatives behind the pastors right which is which is an pastors right which is which is an pastors right which is which is an interesting thing because not not every interesting thing because not not every interesting thing because not not every church has what your church has and i church has what your church has and i church has what your church has and i know some of the guys on the staff at know some of the guys on the staff at know some of the guys on the staff at your church and they have some super your church and they have some super your church and they have some super super creative people that are super creative people that are super creative people that are constantly constantly constantly pushing to try to do things that are pushing to try to do things that are pushing to try to do things that are going to get the attention of the people going to get the attention of the people going to get the attention of the people that they're trying to reach and i think that they're trying to reach and i think that they're trying to reach and i think that's the that's the that's the at the end of the day that's if we don't at the end of the day that's if we don't at the end of the day that's if we don't communicate anything else here today on communicate anything else here today on communicate anything else here today on this podcast episode it is this podcast episode it is this podcast episode it is we can't keep doing the same things over we can't keep doing the same things over we can't keep doing the same things over and over again expecting to reach the and over again expecting to reach the and over again expecting to reach the next generation and for things to be next generation and for things to be next generation and for things to be different in our churches we have to different in our churches we have to different in our churches we have to continue to change the methodology in continue to change the methodology in continue to change the methodology in the way that we deliver the message that the way that we deliver the message that the way that we deliver the message that we have we don't have to change the we have we don't have to change the we have we don't have to change the message we're not changing the gospel message we're not changing the gospel message we're not changing the gospel we're not changing scripture we're not we're not changing scripture we're not we're not changing scripture we're not changing theology but we do need to changing theology but we do need to changing theology but we do need to rethink the way that we deliver that rethink the way that we deliver that rethink the way that we deliver that message you know i mean message you know i mean message you know i mean the the the sermon as a whole in terms the the the sermon as a whole in terms the the the sermon as a whole in terms of the way that we do it in churches of the way that we do it in churches of the way that we do it in churches today is still relatively today is still relatively today is still relatively new in light of the 2000 years of the new in light of the 2000 years of the new in light of the 2000 years of the history of the church right it's not history of the church right it's not history of the church right it's not it's not something we don't read a whole it's not something we don't read a whole it's not something we don't read a whole lot of sermon uh we don't see a whole lot of sermon uh we don't see a whole lot of sermon uh we don't see a whole lot of church services lot of church services lot of church services in the first century texts that describe in the first century texts that describe in the first century texts that describe a group of people coming in for an hour a group of people coming in for an hour a group of people coming in for an hour and five minutes uh with a few songs and five minutes uh with a few songs and five minutes uh with a few songs being sung an offering being taken and being sung an offering being taken and being sung an offering being taken and then somebody preaching for 35 or 40 then somebody preaching for 35 or 40 then somebody preaching for 35 or 40 minutes you know that that isn't what we minutes you know that that isn't what we minutes you know that that isn't what we see as the norm yet we've made that our see as the norm yet we've made that our see as the norm yet we've made that our norm and we we really struggle with the norm and we we really struggle with the norm and we we really struggle with the idea of drifting from what that norm is idea of drifting from what that norm is idea of drifting from what that norm is and what it could be well i think but
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and what it could be well i think but and what it could be well i think but we're one body of christ and so you can we're one body of christ and so you can we're one body of christ and so you can look around what other churches have look around what other churches have look around what other churches have done and go hey go plagiarize that way done and go hey go plagiarize that way done and go hey go plagiarize that way as ed young says as ed young says as ed young says you gave your eyes to go plagiarize so you gave your eyes to go plagiarize so you gave your eyes to go plagiarize so yeah yeah yeah well bart and what you were saying is well bart and what you were saying is well bart and what you were saying is you know the sermon is a relatively new you know the sermon is a relatively new you know the sermon is a relatively new thing yes the sermon as we do it today thing yes the sermon as we do it today thing yes the sermon as we do it today is not even in the bible is not even in the bible is not even in the bible but what's interesting is that the but what's interesting is that the but what's interesting is that the sermon has sermon has sermon has roughly doubled in length in the past 40 roughly doubled in length in the past 40 roughly doubled in length in the past 40 years years years even as attention spans are shortening even as attention spans are shortening even as attention spans are shortening sermons are getting longer and longer sermons are getting longer and longer sermons are getting longer and longer and longer and longer and longer in the heyday of church attendance the in the heyday of church attendance the in the heyday of church attendance the early 1960s the average church the early 1960s the average church the early 1960s the average church the average message was about 20 minutes average message was about 20 minutes average message was about 20 minutes today it's 39 minutes today it's 39 minutes today it's 39 minutes and so do you want to see why sermons and so do you want to see why sermons and so do you want to see why sermons got so long got so long got so long this this this in the early 1980s mega church pastors in the early 1980s mega church pastors in the early 1980s mega church pastors realized that they could distribute realized that they could distribute realized that they could distribute their sermons on these cheap little their sermons on these cheap little their sermons on these cheap little cassette tapes and that built that the cassette tapes and that built that the cassette tapes and that built that the cassette tape is what created the mega cassette tape is what created the mega cassette tape is what created the mega church church church because for the first time you could because for the first time you could because for the first time you could listen to a better pastor listen to a better pastor listen to a better pastor in any time you wanted anywhere you in any time you wanted anywhere you in any time you wanted anywhere you wanted wanted wanted and so this is where chuck swindoll got and so this is where chuck swindoll got and so this is where chuck swindoll got his church from this is where d james his church from this is where d james his church from this is where d james kennedy got his church from kennedy got his church from kennedy got his church from but this cassette has two sides and each but this cassette has two sides and each but this cassette has two sides and each side has 45 minutes on it so guess how side has 45 minutes on it so guess how side has 45 minutes on it so guess how long sermons got long sermons got long sermons got it was designed to fill the cassette it was designed to fill the cassette it was designed to fill the cassette tape tape tape so every tom dick and harry who comes so every tom dick and harry who comes so every tom dick and harry who comes out of seminary now looks at these out of seminary now looks at these out of seminary now looks at these pastors who are going 45 50 minutes and pastors who are going 45 50 minutes and pastors who are going 45 50 minutes and says well that's just how long that we
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says well that's just how long that we says well that's just how long that we need to preach the gospel need to preach the gospel need to preach the gospel not recognizing that just 50 60 years not recognizing that just 50 60 years not recognizing that just 50 60 years ago most sermons were half that length ago most sermons were half that length ago most sermons were half that length and way more effective because the and way more effective because the and way more effective because the churches were bursting with people churches were bursting with people churches were bursting with people wow and today they're emptying out could wow and today they're emptying out could wow and today they're emptying out could it be that our sermons are just too it be that our sermons are just too it be that our sermons are just too stinking long stinking long stinking long and they're certainly too stinking long and they're certainly too stinking long and they're certainly too stinking long in the youtube age in the age of tick in the youtube age in the age of tick in the youtube age in the age of tick talk talk talk i'll say this as a as a pastor as i'll say this as a as a pastor as i'll say this as a as a pastor as someone who has preached hundreds of someone who has preached hundreds of someone who has preached hundreds of sermons myself sermons myself sermons myself it is it is it is more difficult more difficult more difficult to write a short sermon than it is to to write a short sermon than it is to to write a short sermon than it is to write a 45-minute sermon write a 45-minute sermon write a 45-minute sermon because i can sit down and i can put because i can sit down and i can put because i can sit down and i can put together my notes and i can do my study together my notes and i can do my study together my notes and i can do my study and i can create an outline for myself i and i can create an outline for myself i and i can create an outline for myself i mean i you give me a i don't know mean i you give me a i don't know mean i you give me a i don't know take this stapler for instance i'm a take this stapler for instance i'm a take this stapler for instance i'm a gifted communicator i think i could gifted communicator i think i could gifted communicator i think i could probably talk for about 45 minutes about probably talk for about 45 minutes about probably talk for about 45 minutes about this stapler i don't need i don't even this stapler i don't need i don't even this stapler i don't need i don't even need to do that much homework and that need to do that much homework and that need to do that much homework and that much research i can talk about that for much research i can talk about that for much research i can talk about that for a long time to deliver a 25-minute a long time to deliver a 25-minute a long time to deliver a 25-minute 28-minute sermon you use the number 18 28-minute sermon you use the number 18 28-minute sermon you use the number 18 minutes to deliver a shorter sermon minutes to deliver a shorter sermon minutes to deliver a shorter sermon really requires a lot of work because it really requires a lot of work because it really requires a lot of work because it requires you to really think through requires you to really think through requires you to really think through the points that you're trying to make the points that you're trying to make the points that you're trying to make the calls to action that you're trying the calls to action that you're trying the calls to action that you're trying to to give and to communicate things in to to give and to communicate things in to to give and to communicate things in a very concise way so that you're not a very concise way so that you're not a very concise way so that you're not wasting words and wasting time yeah i wasting words and wasting time yeah i wasting words and wasting time yeah i found found found years ago i've when i found my sermons years ago i've when i found my sermons years ago i've when i found my sermons getting too long here's something that i getting too long here's something that i getting too long here's something that i did i'll just share this as an idea did i'll just share this as an idea did i'll just share this as an idea something that i was doing when i found something that i was doing when i found something that i was doing when i found that my sermons were getting too long
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that my sermons were getting too long that my sermons were getting too long part of the reason they were getting too part of the reason they were getting too part of the reason they were getting too long was typically because i had too long was typically because i had too long was typically because i had too many stories in them i liked to tell many stories in them i liked to tell many stories in them i liked to tell stories because i think stories really stories because i think stories really stories because i think stories really make the sermons interesting but make the sermons interesting but make the sermons interesting but oftentimes oftentimes oftentimes the stories the personal uh and personal the stories the personal uh and personal the stories the personal uh and personal stories or the the illustrations that i stories or the the illustrations that i stories or the the illustrations that i was giving they would end up was giving they would end up was giving they would end up making my sermons too long and so what i making my sermons too long and so what i making my sermons too long and so what i actually started doing was i would cut actually started doing was i would cut actually started doing was i would cut one of them one of them one of them and then i would pre-record it and i and then i would pre-record it and i and then i would pre-record it and i would actually use that as a teaser for would actually use that as a teaser for would actually use that as a teaser for my sermon on sunday and so i would say my sermon on sunday and so i would say my sermon on sunday and so i would say okay i okay i okay i i was scrolling through when i knew we i was scrolling through when i knew we i was scrolling through when i knew we were gonna have this conversation i was were gonna have this conversation i was were gonna have this conversation i was scrolling through this old youtube scrolling through this old youtube scrolling through this old youtube channel that i had that has some of channel that i had that has some of channel that i had that has some of those those uh pre-recorded videos on those those uh pre-recorded videos on those those uh pre-recorded videos on them and you know i told the story about them and you know i told the story about them and you know i told the story about i told a story about getting lost i told a story about getting lost i told a story about getting lost um on a ski resort hill and like um on a ski resort hill and like um on a ski resort hill and like completely leaving the boundaries completely leaving the boundaries completely leaving the boundaries because i misread a sign i because i misread a sign i because i misread a sign i misinterpreted a sign and i can't misinterpreted a sign and i can't misinterpreted a sign and i can't remember exactly what the sermon was remember exactly what the sermon was remember exactly what the sermon was about but it was a story that i wanted about but it was a story that i wanted about but it was a story that i wanted to tell in my sermon but i realized i to tell in my sermon but i realized i to tell in my sermon but i realized i had too much content and so i took that had too much content and so i took that had too much content and so i took that story i told the story i pushed that story i told the story i pushed that story i told the story i pushed that story out on social media facebook story out on social media facebook story out on social media facebook youtube whatever and then i said hey if youtube whatever and then i said hey if youtube whatever and then i said hey if this is something that you can relate to this is something that you can relate to this is something that you can relate to come on out to church on sunday morning come on out to church on sunday morning come on out to church on sunday morning i'm going to talk about how jesus would i'm going to talk about how jesus would i'm going to talk about how jesus would address this particular issue and then i address this particular issue and then i address this particular issue and then i didn't retell the story in my sermon on didn't retell the story in my sermon on didn't retell the story in my sermon on sunday but i took that five or six sunday but i took that five or six sunday but i took that five or six minute story minute story minute story and pre-recorded it and took that five and pre-recorded it and took that five and pre-recorded it and took that five minutes out of my sermon and that helped minutes out of my sermon and that helped minutes out of my sermon and that helped my sermon be a 35-minute sermon instead my sermon be a 35-minute sermon instead my sermon be a 35-minute sermon instead of a 40 or 42-minute sermon so of a 40 or 42-minute sermon so of a 40 or 42-minute sermon so sometimes it's what goes on the cutting
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sometimes it's what goes on the cutting sometimes it's what goes on the cutting room floor is what's really hard to room floor is what's really hard to room floor is what's really hard to decide but i think something was said decide but i think something was said decide but i think something was said earlier and that is earlier and that is earlier and that is that might be easier for you as a pastor that might be easier for you as a pastor that might be easier for you as a pastor but for the person listening 45 minutes but for the person listening 45 minutes but for the person listening 45 minutes wait wait wait i'm not going to remember anything i'm not going to remember anything i'm not going to remember anything unless you break it down to 20 minutes unless you break it down to 20 minutes unless you break it down to 20 minutes and you you hit one point i'll probably and you you hit one point i'll probably and you you hit one point i'll probably remember that remember that remember that well well well this whole point the most watched this whole point the most watched this whole point the most watched sermons online are not sermons at all sermons online are not sermons at all sermons online are not sermons at all they're ted talks they're ted talks they're ted talks yeah you know i mean ted talks just yeah you know i mean ted talks just yeah you know i mean ted talks just kicked sermons buts you know kicked sermons buts you know kicked sermons buts you know millions of views every week and they millions of views every week and they millions of views every week and they are discipling the culture now what is are discipling the culture now what is are discipling the culture now what is the what is the hard and fast rule with the what is the hard and fast rule with the what is the hard and fast rule with ted talks 20 minutes max yeah and why is ted talks 20 minutes max yeah and why is ted talks 20 minutes max yeah and why is it that way because they've studied it that way because they've studied it that way because they've studied brain science and they know after 20 brain science and they know after 20 brain science and they know after 20 minutes what what what happens is you minutes what what what happens is you minutes what what what happens is you have a you have a working memory and you have a you have a working memory and you have a you have a working memory and you have a long-term memory right have a long-term memory right have a long-term memory right working memory is like a desktop and so working memory is like a desktop and so working memory is like a desktop and so you put something on a file on a desktop you put something on a file on a desktop you put something on a file on a desktop after 20 minutes the new stuff that you after 20 minutes the new stuff that you after 20 minutes the new stuff that you keep putting on just keeps sweeping the keep putting on just keeps sweeping the keep putting on just keeps sweeping the old stuff off old stuff off old stuff off and none of it goes into the file and none of it goes into the file and none of it goes into the file cabinet none of it goes into the the cabinet none of it goes into the the cabinet none of it goes into the the long term memory long term memory long term memory so we're doing ourself a disservice when so we're doing ourself a disservice when so we're doing ourself a disservice when we do multi-point sermons especially we do multi-point sermons especially we do multi-point sermons especially when those multi-point sermons go more when those multi-point sermons go more when those multi-point sermons go more than um than um than um 20 minutes now one of the things i tell 20 minutes now one of the things i tell 20 minutes now one of the things i tell my pastors is you should preach longer my pastors is you should preach longer my pastors is you should preach longer but your sermons should be shorter but your sermons should be shorter but your sermons should be shorter and they're like what and they're like what and they're like what the sermon itself needs to be 18 minutes the sermon itself needs to be 18 minutes the sermon itself needs to be 18 minutes but you need to preach more content but you need to preach more content but you need to preach more content around it do a live wrap around for your around it do a live wrap around for your around it do a live wrap around for your people who are are watching it in person
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people who are are watching it in person people who are are watching it in person give them background and then take all give them background and then take all give them background and then take all those extra nuggets and distribute them those extra nuggets and distribute them those extra nuggets and distribute them as daily devotions that reinforce your as daily devotions that reinforce your as daily devotions that reinforce your sermon monday tuesday wednesday thursday sermon monday tuesday wednesday thursday sermon monday tuesday wednesday thursday friday this is what ed young is doing friday this is what ed young is doing friday this is what ed young is doing this is what uh steven furtick is doing this is what uh steven furtick is doing this is what uh steven furtick is doing why because the way memory works is why because the way memory works is why because the way memory works is you hear something on sunday but if you you hear something on sunday but if you you hear something on sunday but if you don't hear about it monday tuesday don't hear about it monday tuesday don't hear about it monday tuesday wednesday thursday and friday you forget wednesday thursday and friday you forget wednesday thursday and friday you forget it but if you're reminded of it every it but if you're reminded of it every it but if you're reminded of it every morning in your devotions morning in your devotions morning in your devotions you remember the sermon and you remember you remember the sermon and you remember you remember the sermon and you remember to apply it to apply it to apply it so it's called file retrieve file so it's called file retrieve file so it's called file retrieve file retrieve it's how our memory works retrieve it's how our memory works retrieve it's how our memory works so these are some of the other so these are some of the other so these are some of the other i haven't told you yet but i'm going to i haven't told you yet but i'm going to i haven't told you yet but i'm going to be uh i'm in the process of just be uh i'm in the process of just be uh i'm in the process of just finishing a course with western seminary finishing a course with western seminary finishing a course with western seminary and i'm going to be delivering this and i'm going to be delivering this and i'm going to be delivering this course to my first course of seminarians course to my first course of seminarians course to my first course of seminarians this fall this fall this fall so my goal is to get this teaching in so my goal is to get this teaching in so my goal is to get this teaching in front of hundreds even thousands of front of hundreds even thousands of front of hundreds even thousands of pastors and help them pastors and help them pastors and help them unlearn the unlearn the unlearn the the bad habits that we learned from the the bad habits that we learned from the the bad habits that we learned from the mega church preachers who had an mega church preachers who had an mega church preachers who had an attention monopoly attention monopoly attention monopoly and teach them the habits they need to and teach them the habits they need to and teach them the habits they need to know to compete in the attention economy know to compete in the attention economy know to compete in the attention economy oh that's oh that's oh that's brilliant brilliant brilliant yeah that's very cool that's really neat yeah that's very cool that's really neat yeah that's very cool that's really neat you know the homiletics you know the homiletics you know the homiletics courses that are probably being taught courses that are probably being taught courses that are probably being taught in most seminaries have probably not in most seminaries have probably not in most seminaries have probably not changed in generations so the fact that changed in generations so the fact that changed in generations so the fact that you're being given that opportunity yeah you're being given that opportunity yeah you're being given that opportunity yeah i mean it's pretty cool well what i mean it's pretty cool well what i mean it's pretty cool well what happened was western seminary one of the happened was western seminary one of the happened was western seminary one of the guys there somebody took my course my guys there somebody took my course my guys there somebody took my course my free online course
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free online course free online course they talked to a professor of homiletics they talked to a professor of homiletics they talked to a professor of homiletics there he took it calls me up and said there he took it calls me up and said there he took it calls me up and said david no seminary in the country has david no seminary in the country has david no seminary in the country has addressed this yet we're still stuck in addressed this yet we're still stuck in addressed this yet we're still stuck in the 1800s you know we still assume every the 1800s you know we still assume every the 1800s you know we still assume every the entire seminary is based on the the entire seminary is based on the the entire seminary is based on the premise of an attention monopoly all the premise of an attention monopoly all the premise of an attention monopoly all the preparation we do assumes that the preparation we do assumes that the preparation we do assumes that the pastor will have the audience's pastor will have the audience's pastor will have the audience's undivided attention for however long he undivided attention for however long he undivided attention for however long he wants to speak nobody's talking about wants to speak nobody's talking about wants to speak nobody's talking about competing competing competing you know yeah we compete against the you know yeah we compete against the you know yeah we compete against the church down the street but we don't church down the street but we don't church down the street but we don't compete for attention compete for attention compete for attention you know in the room and so that's what you know in the room and so that's what you know in the room and so that's what i'm teaching how can you be competitive i'm teaching how can you be competitive i'm teaching how can you be competitive enough enough enough or um interesting enough that people or um interesting enough that people or um interesting enough that people will actually choose to watch you will actually choose to watch you will actually choose to watch you instead of doing the thousands of other instead of doing the thousands of other instead of doing the thousands of other things they can do on their on their things they can do on their on their things they can do on their on their screen screen screen wow okay wow okay wow okay so we gotta land this plane speaking of so we gotta land this plane speaking of so we gotta land this plane speaking of uh long content this has been uh long content this has been uh long content this has been fascinating so fascinating so fascinating so uh the communication director that's uh the communication director that's uh the communication director that's listening to this or the marketing listening to this or the marketing listening to this or the marketing person and they go wow i wish my pastor person and they go wow i wish my pastor person and they go wow i wish my pastor would listen to this either a would listen to this either a would listen to this either a send them a link to this podcast send them a link to this podcast send them a link to this podcast so they could listen to this um another so they could listen to this um another so they could listen to this um another thing would be how can people connect thing would be how can people connect thing would be how can people connect with you and where can they find your with you and where can they find your with you and where can they find your resources well uh go to davidmorrow.com resources well uh go to davidmorrow.com resources well uh go to davidmorrow.com and even if you're not a pastor you know and even if you're not a pastor you know and even if you're not a pastor you know even if you're the guy who runs the even if you're the guy who runs the even if you're the guy who runs the switch or does the lights or whatever go switch or does the lights or whatever go switch or does the lights or whatever go ahead and take my free it's called the ahead and take my free it's called the ahead and take my free it's called the nine commandments of great online nine commandments of great online nine commandments of great online preaching okay take you 52 minutes preaching okay take you 52 minutes preaching okay take you 52 minutes and then if you take it and then you can and then if you take it and then you can and then if you take it and then you can recommend it to your pastor hey pastor
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recommend it to your pastor hey pastor recommend it to your pastor hey pastor joe i saw this cool free resource it's joe i saw this cool free resource it's joe i saw this cool free resource it's less than an hour it's called the nine less than an hour it's called the nine less than an hour it's called the nine commandments of great online preaching commandments of great online preaching commandments of great online preaching and it's just got some really practical and it's just got some really practical and it's just got some really practical tips on how to make your sermons more tips on how to make your sermons more tips on how to make your sermons more watchable watchable watchable memorable and shareable in the online memorable and shareable in the online memorable and shareable in the online world world world and you know just recommend that to your and you know just recommend that to your and you know just recommend that to your pastor and then get on your knees and pastor and then get on your knees and pastor and then get on your knees and pray that he actually watches it pray that he actually watches it pray that he actually watches it and then after that you know you can and then after that you know you can and then after that you know you can reach me through davidmorrow.com i've reach me through davidmorrow.com i've reach me through davidmorrow.com i've got contact links all over the place got contact links all over the place got contact links all over the place and then maybe if you know any and then maybe if you know any and then maybe if you know any seminarians send them to western seminarians send them to western seminarians send them to western seminary take my course um i will own seminary take my course um i will own seminary take my course um i will own the course and i'm going to be marketing the course and i'm going to be marketing the course and i'm going to be marketing it out to other seminaries as well so it it out to other seminaries as well so it it out to other seminaries as well so it could be in half a dozen seminaries by could be in half a dozen seminaries by could be in half a dozen seminaries by next year next year next year that would be really that would be really that would be really a blessing for the church i believe a blessing for the church i believe a blessing for the church i believe david thank you so much for taking the david thank you so much for taking the david thank you so much for taking the time to hang out with us today um time to hang out with us today um time to hang out with us today um all the way from sunny alaska we really all the way from sunny alaska we really all the way from sunny alaska we really appreciate you taking the time to do appreciate you taking the time to do appreciate you taking the time to do this uh jason any parting shots before this uh jason any parting shots before this uh jason any parting shots before we wrap up today we wrap up today we wrap up today no it's so encouraging though that no it's so encouraging though that no it's so encouraging though that there are people like you david that there are people like you david that there are people like you david that care deeply about how to help pastors care deeply about how to help pastors care deeply about how to help pastors get better get better get better the church is kind of and we have the the church is kind of and we have the the church is kind of and we have the best message in the world but we're best message in the world but we're best message in the world but we're famously always late to adopting and famously always late to adopting and famously always late to adopting and changing and so thank you for your your changing and so thank you for your your changing and so thank you for your your efforts and your ministry efforts and your ministry efforts and your ministry well and thank you for your prayers and well and thank you for your prayers and well and thank you for your prayers and your support i certainly appreciate them
Summary
The main theme is the importance of engaging communication, particularly in the digital realm, for churches aiming to reach new people. Key subjects include the contrast between being entertaining and engaging, the crucial first three seconds of online content, and the reality that most visitors check churches out online before attending in person. The practical takeaway is that churches must leverage digital marketing effectively to be more visible and appealing in their communities.