Strategic Things You Should Do With Your Sermon Every Week | Kenny Jahng

[Music] [Music] there's a paradigm shift that like needs there's a paradigm shift that like needs there's a paradigm shift that like needs to be uh you need to be aware of of to be uh you need to be aware of of to be uh you need to be aware of of what's happening and this is why we need what's happening and this is why we need what's happening and this is why we need to break up our content and make it into to break up our content and make it into to break up our content and make it into little bite-sized pieces and that is in little bite-sized pieces and that is in little bite-sized pieces and that is in the old model of church the old model of church the old model of church you had you had you had you know um captive audiences in a you know um captive audiences in a you know um captive audiences in a building in front of you on sundays building in front of you on sundays building in front of you on sundays that's no longer the case and in an old that's no longer the case and in an old that's no longer the case and in an old model you had assumed interest in what model you had assumed interest in what model you had assumed interest in what you have to say people would sit there you have to say people would sit there you have to say people would sit there and consume the whole thing because they and consume the whole thing because they and consume the whole thing because they wanted to hear that that salvation was wanted to hear that that salvation was wanted to hear that that salvation was on everyone's minds as the number one on everyone's minds as the number one on everyone's minds as the number one thing that they need to figure out in thing that they need to figure out in thing that they need to figure out in life that's no longer true instead of life that's no longer true instead of life that's no longer true instead of assumed interest you must demonstrate assumed interest you must demonstrate assumed interest you must demonstrate relevance today you must show them why relevance today you must show them why relevance today you must show them why you matter why this content matters why you matter why this content matters why you matter why this content matters why this message matters to them so this this message matters to them so this this message matters to them so this paradigm shift of paradigm shift of paradigm shift of assumed interest to demonstrating assumed interest to demonstrating assumed interest to demonstrating relevance is part of the reason why relevance is part of the reason why relevance is part of the reason why social media is a necessary social media is a necessary social media is a necessary communications strategy in the entire communications strategy in the entire communications strategy in the entire content framework today content framework today content framework today well thanks for tuning in today to the well thanks for tuning in today to the well thanks for tuning in today to the missional marketing podcast my name is missional marketing podcast my name is missional marketing podcast my name is bart blair i'm joined by the ceo of bart blair i'm joined by the ceo of bart blair i'm joined by the ceo of missional marketing jason hamrock i'm in missional marketing jason hamrock i'm in missional marketing jason hamrock i'm in texas he's in arizona we're a couple of texas he's in arizona we're a couple of texas he's in arizona we're a couple of time zones apart from each other we time zones apart from each other we time zones apart from each other we don't know what time zone you're in but don't know what time zone you're in but don't know what time zone you're in but we appreciate you taking the time to we appreciate you taking the time to we appreciate you taking the time to listen or watch this podcast our goal is listen or watch this podcast our goal is listen or watch this podcast our goal is to help your church grow by leveraging to help your church grow by leveraging to help your church grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective communications and uh what we've done communications and uh what we've done communications and uh what we've done today what what we do pretty much every today what what we do pretty much every today what what we do pretty much every episode is we interview someone who can episode is we interview someone who can episode is we interview someone who can actually help you in these areas someone

actually help you in these areas someone actually help you in these areas someone who can help you with your digital who can help you with your digital who can help you with your digital marketing and your communications and marketing and your communications and marketing and your communications and today's guest is i'm just going to go on today's guest is i'm just going to go on today's guest is i'm just going to go on a limb and say this guy is one of the a limb and say this guy is one of the a limb and say this guy is one of the best at this stuff jason you want to best at this stuff jason you want to best at this stuff jason you want to introduce our guest he really is if if introduce our guest he really is if if introduce our guest he really is if if you haven't heard of him you're going to you haven't heard of him you're going to you haven't heard of him you're going to want to get to know kenny kenny jang he want to get to know kenny kenny jang he want to get to know kenny kenny jang he is an amazing guy he's a good friend of is an amazing guy he's a good friend of is an amazing guy he's a good friend of ours good friend of missional marketing ours good friend of missional marketing ours good friend of missional marketing good friend of mine uh kenny has gosh he good friend of mine uh kenny has gosh he good friend of mine uh kenny has gosh he does everything it seems like this guy does everything it seems like this guy does everything it seems like this guy you talk to this guy you talk to this guy you talk to this guy you almost get uh you get a little you almost get uh you get a little you almost get uh you get a little depressed going i feel like i need to be depressed going i feel like i need to be depressed going i feel like i need to be doing more because he has his hands into doing more because he has his hands into doing more because he has his hands into everything everything everything some of you might know some of you might know some of you might know churchcommunications.com uh they also churchcommunications.com uh they also churchcommunications.com uh they also have church communications facebook have church communications facebook have church communications facebook group he was the co-founder with with group he was the co-founder with with group he was the co-founder with with katie with that they've got 30 000 katie with that they've got 30 000 katie with that they've got 30 000 people who um are part of the facebook people who um are part of the facebook people who um are part of the facebook group church communications he also does group church communications he also does group church communications he also does does tons of other things he's a story does tons of other things he's a story does tons of other things he's a story brand certified guide he's brand certified guide he's brand certified guide he's editor-in-chief of churchtechtoday.com editor-in-chief of churchtechtoday.com editor-in-chief of churchtechtoday.com you should go check that out you should go check that out you should go check that out churchtechtoday.com churchtechtoday.com churchtechtoday.com um um um he's he's amazing today we're actually he's he's amazing today we're actually he's he's amazing today we're actually going to talk a little bit about going to talk a little bit about going to talk a little bit about um ways that you can use your sermons um ways that you can use your sermons um ways that you can use your sermons and so we unpack some really practical and so we unpack some really practical and so we unpack some really practical ways that you can take the sermons after ways that you can take the sermons after ways that you can take the sermons after they've been preached and what you can they've been preached and what you can they've been preached and what you can do with them how you can do with them how you can do with them how you can really leverage your servants to go a really leverage your servants to go a really leverage your servants to go a lot further than we are currently doing lot further than we are currently doing lot further than we are currently doing so kenny he's amazing i'm excited for so kenny he's amazing i'm excited for so kenny he's amazing i'm excited for you to hear from him you to hear from him you to hear from him yeah this is a fantastic a fantastic yeah this is a fantastic a fantastic yeah this is a fantastic a fantastic interview he's got some really great interview he's got some really great interview he's got some really great points on how to repurpose your sermon points on how to repurpose your sermon points on how to repurpose your sermon content to really just give it more life

content to really just give it more life content to really just give it more life and more reach and we hope that you find and more reach and we hope that you find and more reach and we hope that you find these tips and kenny's coaching to be these tips and kenny's coaching to be these tips and kenny's coaching to be super useful today uh if you find our super useful today uh if you find our super useful today uh if you find our podcast to be useful and you're podcast to be useful and you're podcast to be useful and you're appreciating what we're producing here appreciating what we're producing here appreciating what we're producing here we'd love to hear from you please leave we'd love to hear from you please leave we'd love to hear from you please leave us a rating leave us a review and if you us a rating leave us a review and if you us a rating leave us a review and if you haven't subscribed to the podcast haven't subscribed to the podcast haven't subscribed to the podcast wherever you consume it be it youtube or wherever you consume it be it youtube or wherever you consume it be it youtube or your favorite podcasting app please make your favorite podcasting app please make your favorite podcasting app please make sure that you do that that way you don't sure that you do that that way you don't sure that you do that that way you don't miss any episodes we've got some great miss any episodes we've got some great miss any episodes we've got some great stuff on the horizon for you and we stuff on the horizon for you and we stuff on the horizon for you and we don't want you to miss a thing so uh don't want you to miss a thing so uh don't want you to miss a thing so uh here's uh our recent interview with here's uh our recent interview with here's uh our recent interview with kenny jane kenny jane kenny jane kenny j welcome to the missional kenny j welcome to the missional kenny j welcome to the missional marketing podcast jason and i are marketing podcast jason and i are marketing podcast jason and i are excited to have you on the show today excited to have you on the show today excited to have you on the show today hey yo good to be with you guys hey yo good to be with you guys hey yo good to be with you guys yeah hey uh we've had to juggle schedule yeah hey uh we've had to juggle schedule yeah hey uh we've had to juggle schedule around a little bit to make this happen around a little bit to make this happen around a little bit to make this happen i'm glad that it is finally uh happening i'm glad that it is finally uh happening i'm glad that it is finally uh happening and uh you are this is your second time and uh you are this is your second time and uh you are this is your second time on our podcast first time with me i i on our podcast first time with me i i on our podcast first time with me i i was not actually part of the podcast the was not actually part of the podcast the was not actually part of the podcast the first time uh that uh jason interviewed first time uh that uh jason interviewed first time uh that uh jason interviewed you so uh i considered a privilege to you so uh i considered a privilege to you so uh i considered a privilege to get a chance to to connect with you get a chance to to connect with you get a chance to to connect with you today we were talking just a few minutes today we were talking just a few minutes today we were talking just a few minutes ago uh before we start recording that um ago uh before we start recording that um ago uh before we start recording that um i was an early adopter to this really i was an early adopter to this really i was an early adopter to this really cool platform years and years ago called cool platform years and years ago called cool platform years and years ago called church butler church butler do you church butler church butler do you church butler church butler do you remember that remember that remember that oh oh oh church church brothers still exist this church church brothers still exist this church church brothers still exist this uh i know i googled this church is still uh i know i googled this church is still uh i know i googled this church is still on the platform but yes that was that on the platform but yes that was that on the platform but yes that was that was one of the first journeys out there was one of the first journeys out there was one of the first journeys out there to help churches in mass to help churches in mass to help churches in mass to get a hold of the to get a hold of the to get a hold of the well we used to say

well we used to say well we used to say empathy is the point where you empathy is the point where you empathy is the point where you understand that the local church understand that the local church understand that the local church communicator feels like they are on the communicator feels like they are on the communicator feels like they are on the treadmill of death treadmill of death treadmill of death feeding the content machine 24 7. right feeding the content machine 24 7. right feeding the content machine 24 7. right there's this incessant pressure even there's this incessant pressure even there's this incessant pressure even when you're going to sleep you feel like when you're going to sleep you feel like when you're going to sleep you feel like oh should i be tweeting something right oh should i be tweeting something right oh should i be tweeting something right now and church baller was a solution to now and church baller was a solution to now and church baller was a solution to try to help alleviate that malady for try to help alleviate that malady for try to help alleviate that malady for the church communicator the church communicator the church communicator okay all right this podcast is not going okay all right this podcast is not going okay all right this podcast is not going to be about church butler but we do want to be about church butler but we do want to be about church butler but we do want to pick your brain on a lot of different to pick your brain on a lot of different to pick your brain on a lot of different things before we get into that for our things before we get into that for our things before we get into that for our listeners or our guests who might for listeners or our guests who might for listeners or our guests who might for some strange reason not have any context some strange reason not have any context some strange reason not have any context of who you are and what you're all about of who you are and what you're all about of who you are and what you're all about aside from church butler why don't you aside from church butler why don't you aside from church butler why don't you talk a little bit about your ministry talk a little bit about your ministry talk a little bit about your ministry journey and the things that you've been journey and the things that you've been journey and the things that you've been doing i don't know for the last couple doing i don't know for the last couple doing i don't know for the last couple of weeks i don't know if we go any of weeks i don't know if we go any of weeks i don't know if we go any further back from that because you've further back from that because you've further back from that because you've got so many things going on got so many things going on got so many things going on i think the best way uh someone recently i think the best way uh someone recently i think the best way uh someone recently said to me that you are basically a said to me that you are basically a said to me that you are basically a ministry entrepreneur and i think that's ministry entrepreneur and i think that's ministry entrepreneur and i think that's true i got my hands in a lot of things true i got my hands in a lot of things true i got my hands in a lot of things depending on what day of the week what depending on what day of the week what depending on what day of the week what cap i wear so a good way to i think cap i wear so a good way to i think cap i wear so a good way to i think understand my journeys understand my journeys understand my journeys part of my time was spent in part of my time was spent in part of my time was spent in a multi-site ministry or two working as a multi-site ministry or two working as a multi-site ministry or two working as an innovation pastor church online an innovation pastor church online an innovation pastor church online pastor that's where i really started to pastor that's where i really started to pastor that's where i really started to understand the dynamics of what digital understand the dynamics of what digital understand the dynamics of what digital ministry is i really began to understand ministry is i really began to understand ministry is i really began to understand that the holy spirit works in pixels and that the holy spirit works in pixels and that the holy spirit works in pixels and that there's so much more out there for that there's so much more out there for that there's so much more out there for churches churches churches another part of the journey is i co-lead another part of the journey is i co-lead another part of the journey is i co-lead a community called church communications a community called church communications a community called church communications we have over 30 000 communicators

we have over 30 000 communicators we have over 30 000 communicators part of the family in a facebook group part of the family in a facebook group part of the family in a facebook group and a lot of other places that we and a lot of other places that we and a lot of other places that we convene them convene them convene them and uh the the third hat is that i run and uh the the third hat is that i run and uh the the third hat is that i run at digital agencies helping non-profits at digital agencies helping non-profits at digital agencies helping non-profits uh christian ministries denominations uh christian ministries denominations uh christian ministries denominations with with with what i call the engage of art of what i call the engage of art of what i call the engage of art of engagement framework it's a content engagement framework it's a content engagement framework it's a content marketing framework to propel marketing framework to propel marketing framework to propel digital engagement online which is what digital engagement online which is what digital engagement online which is what everyone wants um and then the latest um everyone wants um and then the latest um everyone wants um and then the latest um latest uh little um you know side gig or latest uh little um you know side gig or latest uh little um you know side gig or fun thing that i'm doing is i've turned fun thing that i'm doing is i've turned fun thing that i'm doing is i've turned into the editor in chief of church tech into the editor in chief of church tech into the editor in chief of church tech today um it's an online resource today um it's an online resource today um it's an online resource hopefully again trying to shed a light hopefully again trying to shed a light hopefully again trying to shed a light on how we use church and technology on how we use church and technology on how we use church and technology together to empower all your leaders out together to empower all your leaders out together to empower all your leaders out there that are trying to just reach more there that are trying to just reach more there that are trying to just reach more people for the gospel um online people for the gospel um online people for the gospel um online yeah i love that i love that oh yeah so yeah i love that i love that oh yeah so yeah i love that i love that oh yeah so you got to go check that out kenny's in you got to go check that out kenny's in you got to go check that out kenny's in a lot of different things and um moving a lot of different things and um moving a lot of different things and um moving and shaking um and shaking um and shaking um so thanks for your thanks for all your so thanks for your thanks for all your so thanks for your thanks for all your your brains putting into the ministry your brains putting into the ministry your brains putting into the ministry into the big c church uh it's making a into the big c church uh it's making a into the big c church uh it's making a difference difference difference so hey today i want to uh talk about so hey today i want to uh talk about so hey today i want to uh talk about sermons in particular and um i i i'm i'm sermons in particular and um i i i'm i'm sermons in particular and um i i i'm i'm excited about this conversation because excited about this conversation because excited about this conversation because when you think about when you think about when you think about every week you know a pastor gets up on every week you know a pastor gets up on every week you know a pastor gets up on stage and preaches and stage and preaches and stage and preaches and there's a lot of preparation that goes there's a lot of preparation that goes there's a lot of preparation that goes into delivering that message and and no into delivering that message and and no into delivering that message and and no doubt the holy spirit speaks through him doubt the holy spirit speaks through him doubt the holy spirit speaks through him and he's delivering that and he's delivering that and he's delivering that what i think we don't do is we don't

what i think we don't do is we don't what i think we don't do is we don't think about think about think about so much after the fact and so so much after the fact and so so much after the fact and so what are so let's get into this because what are so let's get into this because what are so let's get into this because because you wrote down five things you because you wrote down five things you because you wrote down five things you should do every week with your sermons should do every week with your sermons should do every week with your sermons i'm excited about this we preach this i'm excited about this we preach this i'm excited about this we preach this stuff all the time but i want to hear it stuff all the time but i want to hear it stuff all the time but i want to hear it from you so from you so from you so talk to us about the five things that talk to us about the five things that talk to us about the five things that every every church should do with their every every church should do with their every every church should do with their servants yeah the takeaway i think for servants yeah the takeaway i think for servants yeah the takeaway i think for today's episode of conversation is today's episode of conversation is today's episode of conversation is if you can embrace this idea that we if you can embrace this idea that we if you can embrace this idea that we need to look at content and and publish need to look at content and and publish need to look at content and and publish content with purpose content with purpose content with purpose and part of that is the secret sauce and part of that is the secret sauce and part of that is the secret sauce there is repurposing things right there is repurposing things right there is repurposing things right repurposing is your friend and so um repurposing is your friend and so um repurposing is your friend and so um there's many ways to do it i love the there's many ways to do it i love the there's many ways to do it i love the some of the things that we've discussed some of the things that we've discussed some of the things that we've discussed over the years over the years over the years one of the first things i think that one of the first things i think that one of the first things i think that most churches don't even think about is most churches don't even think about is most churches don't even think about is transcribing the sermon even if you have transcribing the sermon even if you have transcribing the sermon even if you have a manuscript that you work off of you a manuscript that you work off of you a manuscript that you work off of you need to transcribe it and there are need to transcribe it and there are need to transcribe it and there are tools like rev.com there's tons of tools tools like rev.com there's tons of tools tools like rev.com there's tons of tools out there online that do it easily out there online that do it easily out there online that do it easily in an instant for you and once you have in an instant for you and once you have in an instant for you and once you have a transcript then there's so many things a transcript then there's so many things a transcript then there's so many things you can do with it you can actually you can do with it you can actually you can do with it you can actually create multiple blog posts you can create multiple blog posts you can create multiple blog posts you can create one long blog post and then you create one long blog post and then you create one long blog post and then you can have tangential ones based on can have tangential ones based on can have tangential ones based on individual points that you have in the individual points that you have in the individual points that you have in the sermon you can highlight different sermon you can highlight different sermon you can highlight different portions of your transcript and and portions of your transcript and and portions of your transcript and and create social media assets out of them create social media assets out of them create social media assets out of them so there's tons of things that you can so there's tons of things that you can so there's tons of things that you can do once you have the text in a form do once you have the text in a form do once you have the text in a form that's digital that you can use and that's digital that you can use and that's digital that you can use and manipulate and repurpose um transcribing manipulate and repurpose um transcribing manipulate and repurpose um transcribing is something that every church should is something that every church should is something that every church should consider first with their sermon in my consider first with their sermon in my consider first with their sermon in my mind mind mind yeah and and i also look at when you

yeah and and i also look at when you yeah and and i also look at when you have you've got resource so i think i have you've got resource so i think i have you've got resource so i think i think a lot of communication directors think a lot of communication directors think a lot of communication directors or anybody who's listening to this or anybody who's listening to this or anybody who's listening to this podcast goes are you kidding me podcast goes are you kidding me podcast goes are you kidding me i'm on to the next thing i'm on to the next thing i'm on to the next thing right you are but if you actually stop right you are but if you actually stop right you are but if you actually stop and build a team and build a team and build a team a team of volunteers you probably have a team of volunteers you probably have a team of volunteers you probably have people in your congregation who have people in your congregation who have people in your congregation who have time on their hands who might be time on their hands who might be time on their hands who might be decent editors you know writers they decent editors you know writers they decent editors you know writers they have they they have the content maybe have they they have the content maybe have they they have the content maybe you could you could you know deploy them you could you could you know deploy them you could you could you know deploy them to take that and give them some to take that and give them some to take that and give them some direction to allow them to to do it direction to allow them to to do it direction to allow them to to do it absolutely absolutely okay absolutely absolutely okay absolutely absolutely okay guys i want to stop you for saying come guys i want to stop you for saying come guys i want to stop you for saying come on come on i'm going to be the devil's on come on i'm going to be the devil's on come on i'm going to be the devil's advocate here i've already preached the advocate here i've already preached the advocate here i've already preached the sermon it's recorded on youtube it's sermon it's recorded on youtube it's sermon it's recorded on youtube it's posted on my youtube channel it's also posted on my youtube channel it's also posted on my youtube channel it's also on my sub splash page why in the world on my sub splash page why in the world on my sub splash page why in the world why in the world do i need a transcript why in the world do i need a transcript why in the world do i need a transcript why in the world do i need blog posts why in the world do i need blog posts why in the world do i need blog posts like what's the benefit of that like what's the benefit of that like what's the benefit of that well i think it's well i think it's well i think it's it's the idea of who are you preaching it's the idea of who are you preaching it's the idea of who are you preaching to you are you preaching just to the to you are you preaching just to the to you are you preaching just to the people that are in your pews right in people that are in your pews right in people that are in your pews right in front of you on that specific day and front of you on that specific day and front of you on that specific day and time or has god given you a message so time or has god given you a message so time or has god given you a message so that you are herald with that message to that you are herald with that message to that you are herald with that message to people beyond that time and space and people beyond that time and space and people beyond that time and space and once you have the contents once you have the contents once you have the contents in the transcript then you were able to in the transcript then you were able to in the transcript then you were able to use it on your website you're able to use it on your website you're able to use it on your website you're able to attract people we're taking advantage of attract people we're taking advantage of attract people we're taking advantage of google we're taking advantage of all the google we're taking advantage of all the google we're taking advantage of all the social networks you're using people to social networks you're using people to social networks you're using people to bring what we call in the business top bring what we call in the business top bring what we call in the business top of the funnel right meaning of the funnel right meaning of the funnel right meaning people that are in that awareness stage people that are in that awareness stage people that are in that awareness stage you're catching them with felt needs of you're catching them with felt needs of you're catching them with felt needs of topics that they're searching for you topics that they're searching for you topics that they're searching for you want to bring them into your ecosystem want to bring them into your ecosystem want to bring them into your ecosystem and google

and google and google can't crawl video can't crawl video can't crawl video right so yeah that video on your website right so yeah that video on your website right so yeah that video on your website but they yeah they can't they're not but they yeah they can't they're not but they yeah they can't they're not going to crawl that from an seo purpose going to crawl that from an seo purpose going to crawl that from an seo purpose yeah so you have to have content that yeah so you have to have content that yeah so you have to have content that google can crawl on your website google can crawl on your website google can crawl on your website yeah even yeah even yeah even i would even say what we're doing for i would even say what we're doing for i would even say what we're doing for some videos is we're taking transcripts some videos is we're taking transcripts some videos is we're taking transcripts and putting chunks of it into the and putting chunks of it into the and putting chunks of it into the youtube descriptions like you were youtube descriptions like you were youtube descriptions like you were talking about like if even if you're talking about like if even if you're talking about like if even if you're going to put it on youtube put the stuff going to put it on youtube put the stuff going to put it on youtube put the stuff in the in the actual description in the in the actual description in the in the actual description so that it's searchable and you can help so that it's searchable and you can help so that it's searchable and you can help users discover your content easier users discover your content easier users discover your content easier okay okay okay okay okay okay so transcribing is is obviously one of so transcribing is is obviously one of so transcribing is is obviously one of them very very important to transcribe them very very important to transcribe them very very important to transcribe it keep going it keep going it keep going well the next one is obviously is we well the next one is obviously is we well the next one is obviously is we need to repurpose it we need to figure need to repurpose it we need to figure need to repurpose it we need to figure out other ways to actually syndicate it out other ways to actually syndicate it out other ways to actually syndicate it so you obviously are thinking hey can we so you obviously are thinking hey can we so you obviously are thinking hey can we live stream this whether it's live or live stream this whether it's live or live stream this whether it's live or simulated live can you publish it on simulated live can you publish it on simulated live can you publish it on your website your home base like we we your website your home base like we we your website your home base like we we talk about all the time you don't you talk about all the time you don't you talk about all the time you don't you should not be like relying on rented should not be like relying on rented should not be like relying on rented spaces out there um so you need to build spaces out there um so you need to build spaces out there um so you need to build up your home base your own property and up your home base your own property and up your home base your own property and that's your own website um again that's your own website um again that's your own website um again borrow's talking about youtube creating borrow's talking about youtube creating borrow's talking about youtube creating playlists those that's the perfect thing playlists those that's the perfect thing playlists those that's the perfect thing to do with video content and then social to do with video content and then social to do with video content and then social media clips we have to slice and dice it media clips we have to slice and dice it media clips we have to slice and dice it today because we live in netflix nation today because we live in netflix nation today because we live in netflix nation in the youtube world and we people don't in the youtube world and we people don't in the youtube world and we people don't consume 20 30 40 minute sermon videos consume 20 30 40 minute sermon videos consume 20 30 40 minute sermon videos all at once they want short snippets and all at once they want short snippets and all at once they want short snippets and these snippets then can then be these snippets then can then be these snippets then can then be syndicated out as reels as stories as

syndicated out as reels as stories as syndicated out as reels as stories as youtube shorts it's it goes on and on youtube shorts it's it goes on and on youtube shorts it's it goes on and on and on basically you're doing the work and on basically you're doing the work and on basically you're doing the work once and then you're taking that once and then you're taking that once and then you're taking that investment and multiplying it investment and multiplying it investment and multiplying it love that what would you say what would love that what would you say what would love that what would you say what would you say if you could just really boil it you say if you could just really boil it you say if you could just really boil it down to something really simple what's down to something really simple what's down to something really simple what's the benefit of me repurposing these the benefit of me repurposing these the benefit of me repurposing these sermon clips and posting them to sermon clips and posting them to sermon clips and posting them to instagram to facebook to to the social instagram to facebook to to the social instagram to facebook to to the social media channels like what media channels like what media channels like what who's going to watch them and what's who's going to watch them and what's who's going to watch them and what's what's what's the end game here what am what's what's the end game here what am what's what's the end game here what am i really trying to accomplish uh that's i really trying to accomplish uh that's i really trying to accomplish uh that's that's a very very good um point there that's a very very good um point there that's a very very good um point there so so so again this is the part where some people again this is the part where some people again this is the part where some people lose sight of the strategic intent of lose sight of the strategic intent of lose sight of the strategic intent of content marketing content marketing is content marketing content marketing is content marketing content marketing is not just to get the plays and the likes not just to get the plays and the likes not just to get the plays and the likes and the vanity stuff you're not just and and the vanity stuff you're not just and and the vanity stuff you're not just and i just posted this somewhere i just posted this somewhere i just posted this somewhere stop trying to convert with content stop trying to convert with content stop trying to convert with content start creating conversations with start creating conversations with start creating conversations with content content content and the whole purpose is to get them and the whole purpose is to get them and the whole purpose is to get them interested in who you are you want to interested in who you are you want to interested in who you are you want to establish your authority establish your authority establish your authority and really these short clips these and really these short clips these and really these short clips these excerpts these these little pieces that excerpts these these little pieces that excerpts these these little pieces that you're putting on there is demonstrating you're putting on there is demonstrating you're putting on there is demonstrating relevance of your message to what relevance of your message to what relevance of your message to what they're experiencing right now whether they're experiencing right now whether they're experiencing right now whether it's a live stage a crisis some felt it's a live stage a crisis some felt it's a live stage a crisis some felt need that they have in their life you're need that they have in their life you're need that they have in their life you're using those clips to demonstrate using those clips to demonstrate using those clips to demonstrate relevance for what you have to offer to relevance for what you have to offer to relevance for what you have to offer to go deeper in the relationship with you go deeper in the relationship with you go deeper in the relationship with you does that make sense does that make sense does that make sense yeah i i say it like this that you know yeah i i say it like this that you know yeah i i say it like this that you know bart has heard this and people listen bart has heard this and people listen bart has heard this and people listen podcasts have heard me say this that podcasts have heard me say this that podcasts have heard me say this that you know the first stages you're trying

you know the first stages you're trying you know the first stages you're trying to build awareness to build awareness to build awareness people that you exist people that you exist people that you exist right and when people understand and right and when people understand and right and when people understand and they recognize you they're like oh they recognize you they're like oh they recognize you they're like oh that's a church now they're the next that's a church now they're the next that's a church now they're the next stage they're engaging with some of your stage they're engaging with some of your stage they're engaging with some of your content right content right content right and at that point it's you know it's up and at that point it's you know it's up and at that point it's you know it's up to them that they're going to take that to them that they're going to take that to them that they're going to take that next step they're going to make a next step they're going to make a next step they're going to make a decision to continue that engagement decision to continue that engagement decision to continue that engagement right but if you don't even have right but if you don't even have right but if you don't even have anything for them to engage anything for them to engage anything for them to engage nothing's happening nothing's happening nothing's happening and you are losing and you are losing and you are losing you're losing and so you've got to take you're losing and so you've got to take you're losing and so you've got to take those necessary steps of what you're those necessary steps of what you're those necessary steps of what you're saying to to transcribe it to repurpose saying to to transcribe it to repurpose saying to to transcribe it to repurpose it to get it out there so awareness can it to get it out there so awareness can it to get it out there so awareness can happen and engagement can happen so that happen and engagement can happen so that happen and engagement can happen so that a decision can be made maybe it's a decision can be made maybe it's a decision can be made maybe it's they're going to attend in person or they're going to attend in person or they're going to attend in person or they're just going to watch from a they're just going to watch from a they're just going to watch from a distance online distance online distance online hey does it it's it's all part of your hey does it it's it's all part of your hey does it it's it's all part of your discipleship strategy discipleship strategy discipleship strategy this is one big part there's a paradigm this is one big part there's a paradigm this is one big part there's a paradigm shift that like needs to be uh you need shift that like needs to be uh you need shift that like needs to be uh you need to be aware of of what's happening and to be aware of of what's happening and to be aware of of what's happening and this is why we need to break up our this is why we need to break up our this is why we need to break up our content and make it into little content and make it into little content and make it into little bite-sized pieces and that is in the old bite-sized pieces and that is in the old bite-sized pieces and that is in the old model of church model of church model of church you had you had you had you know you know you know captive audiences in a building in front captive audiences in a building in front captive audiences in a building in front of you on sundays of you on sundays of you on sundays that's no longer the case and in an old that's no longer the case and in an old that's no longer the case and in an old model you had assumed interest in what model you had assumed interest in what model you had assumed interest in what you have to say people would sit there you have to say people would sit there you have to say people would sit there and consume the whole thing because they and consume the whole thing because they and consume the whole thing because they wanted to hear that that salvation was wanted to hear that that salvation was wanted to hear that that salvation was on everyone's minds as the number one on everyone's minds as the number one on everyone's minds as the number one thing that they need to figure out in thing that they need to figure out in thing that they need to figure out in life that's no longer true instead of life that's no longer true instead of life that's no longer true instead of assumed interest you must demonstrate

assumed interest you must demonstrate assumed interest you must demonstrate relevance today you must show them why relevance today you must show them why relevance today you must show them why you matter why this content matters why you matter why this content matters why you matter why this content matters why this message matters to them so this this message matters to them so this this message matters to them so this paradigm shift of paradigm shift of paradigm shift of assumed interest to demonstrating assumed interest to demonstrating assumed interest to demonstrating relevance is part of the reason why relevance is part of the reason why relevance is part of the reason why social media is a necessary social media is a necessary social media is a necessary communications strategy in the entire communications strategy in the entire communications strategy in the entire content framework today yeah that's content framework today yeah that's content framework today yeah that's that's gold i actually i really that's gold i actually i really that's gold i actually i really appreciate that i haven't heard anybody appreciate that i haven't heard anybody appreciate that i haven't heard anybody really shape that that way before really shape that that way before really shape that that way before i want to share something with you guys i want to share something with you guys i want to share something with you guys that i i shared with our team of coaches that i i shared with our team of coaches that i i shared with our team of coaches yesterday as it relates to social media yesterday as it relates to social media yesterday as it relates to social media and really what we're trying to help and really what we're trying to help and really what we're trying to help churches accomplish with social media churches accomplish with social media churches accomplish with social media you know i i grew up in texas i live in you know i i grew up in texas i live in you know i i grew up in texas i live in texas i grew up in an old town uh with texas i grew up in an old town uh with texas i grew up in an old town uh with everybody on the street had like these everybody on the street had like these everybody on the street had like these big front porches and in the summer in big front porches and in the summer in big front porches and in the summer in even in the fall in the winter you can even in the fall in the winter you can even in the fall in the winter you can sit out on the front porch and you'd see sit out on the front porch and you'd see sit out on the front porch and you'd see people and you talk to people as they're people and you talk to people as they're people and you talk to people as they're you know walking their dog or riding you know walking their dog or riding you know walking their dog or riding their bike and their bike and their bike and what i i shared was that like social what i i shared was that like social what i i shared was that like social media is kind of like being on your media is kind of like being on your media is kind of like being on your front porch and flagging people down as front porch and flagging people down as front porch and flagging people down as they walk through the neighborhood right they walk through the neighborhood right they walk through the neighborhood right they're out they're doing what they're they're out they're doing what they're they're out they're doing what they're doing and you're going to interrupt them doing and you're going to interrupt them doing and you're going to interrupt them by trying to get their attention and by trying to get their attention and by trying to get their attention and start a conversation and try to get them start a conversation and try to get them start a conversation and try to get them interested and engaged but the goal is interested and engaged but the goal is interested and engaged but the goal is not to leave them standing on the not to leave them standing on the not to leave them standing on the sidewalk the goal is to try to get them sidewalk the goal is to try to get them sidewalk the goal is to try to get them into your living room so that they can into your living room so that they can into your living room so that they can get to know you a little bit better and get to know you a little bit better and get to know you a little bit better and engage with you on a more intimate level engage with you on a more intimate level engage with you on a more intimate level and then ultimately move them to the and then ultimately move them to the and then ultimately move them to the dining table where we can actually share dining table where we can actually share dining table where we can actually share a meal and i say social media is kind of a meal and i say social media is kind of a meal and i say social media is kind of like the front porch uh your website like the front porch uh your website like the front porch uh your website is like the it's like the living room

is like the it's like the living room is like the it's like the living room where they can kind of get to know you a where they can kind of get to know you a where they can kind of get to know you a little bit better what you're all about little bit better what you're all about little bit better what you're all about but ultimately what we're trying to do but ultimately what we're trying to do but ultimately what we're trying to do is get them into that incarnational is get them into that incarnational is get them into that incarnational worship experience where they're sitting worship experience where they're sitting worship experience where they're sitting down at the meal with us together and so down at the meal with us together and so down at the meal with us together and so i i wholeheartedly agree with what i i wholeheartedly agree with what i i wholeheartedly agree with what you're saying there um you're saying there um you're saying there um kenny about using social media to kenny about using social media to kenny about using social media to demonstrate the relevance so that you demonstrate the relevance so that you demonstrate the relevance so that you can get their attention enough that can get their attention enough that can get their attention enough that they'll want to take those next steps to they'll want to take those next steps to they'll want to take those next steps to get to know you better get to know you better get to know you better absolutely absolutely absolutely absolutely absolutely absolutely okay so we've talked about transcribing okay so we've talked about transcribing okay so we've talked about transcribing it we've talked about repurposing it it we've talked about repurposing it it we've talked about repurposing it third step third step third step uh well the tool that i love and uh well the tool that i love and uh well the tool that i love and everyone still needs to understand is everyone still needs to understand is everyone still needs to understand is that email that email that email is still the killer app email is the is still the killer app email is the is still the killer app email is the place you're going to get the most place you're going to get the most place you're going to get the most impact and conversion and engagement you impact and conversion and engagement you impact and conversion and engagement you need to build your list in the business need to build your list in the business need to build your list in the business side you hear the terms that the money side you hear the terms that the money side you hear the terms that the money is in the list and the reason why is is in the list and the reason why is is in the list and the reason why is because it still works so because it still works so because it still works so using your sermons to create a mini using your sermons to create a mini using your sermons to create a mini email sequence that's automated where email sequence that's automated where email sequence that's automated where you might have a sermon series on a you might have a sermon series on a you might have a sermon series on a specific topic and that you create one specific topic and that you create one specific topic and that you create one email per sermon message and that email per sermon message and that email per sermon message and that someone can sign up to be able to someone can sign up to be able to someone can sign up to be able to consume that on a drip by drip basis is consume that on a drip by drip basis is consume that on a drip by drip basis is one of the best things that you can do one of the best things that you can do one of the best things that you can do because one it introduces them to because one it introduces them to because one it introduces them to something that's self-selected in terms something that's self-selected in terms something that's self-selected in terms of topic and gives them continuity to of topic and gives them continuity to of topic and gives them continuity to your showing up in their inbox on a your showing up in their inbox on a your showing up in their inbox on a regular basis so you have multiple regular basis so you have multiple regular basis so you have multiple impressions third you've captured their impressions third you've captured their impressions third you've captured their information and have information and have information and have you have permission to continue the you have permission to continue the you have permission to continue the conversation and so it's just a win-win

conversation and so it's just a win-win conversation and so it's just a win-win for everybody taking your sermons and for everybody taking your sermons and for everybody taking your sermons and having increasing the shelf life for having increasing the shelf life for having increasing the shelf life for people that really want to know about people that really want to know about people that really want to know about that specific topic and message in that specific topic and message in that specific topic and message in particular particular particular you know i just had a call to church the you know i just had a call to church the you know i just had a call to church the other day we were talking other day we were talking other day we were talking just this this was it this was the just this this was it this was the just this this was it this was the discussion they were talking about and discussion they were talking about and discussion they were talking about and and it was you could sense overwhelm and it was you could sense overwhelm and it was you could sense overwhelm over what like over what like over what like where do i begin you know there's we can where do i begin you know there's we can where do i begin you know there's we can talk about this and this and this i'm talk about this and this and this i'm talk about this and this and this i'm like take a break like take a break like take a break just start just start just start it's not going to be perfect but figure it's not going to be perfect but figure it's not going to be perfect but figure something out think about something out think about something out think about what you're going to offer what's that what you're going to offer what's that what you're going to offer what's that call to action what's that content to call to action what's that content to call to action what's that content to generate an email and then what's that generate an email and then what's that generate an email and then what's that you know what's those sequence of emails you know what's those sequence of emails you know what's those sequence of emails after the fact once you build it you let after the fact once you build it you let after the fact once you build it you let it go and every day it's the gift that it go and every day it's the gift that it go and every day it's the gift that keeps on giving right and you're going keeps on giving right and you're going keeps on giving right and you're going to get it better you're going to to get it better you're going to to get it better you're going to fine-tune it and once you've got a fine-tune it and once you've got a fine-tune it and once you've got a system put in place on one topic system put in place on one topic system put in place on one topic now you can now you can now you can duplicate it right and and and start duplicate it right and and and start duplicate it right and and and start start running it's that flywheel right start running it's that flywheel right start running it's that flywheel right we were talking about you know the we were talking about you know the we were talking about you know the merry-go-round right everybody remembers merry-go-round right everybody remembers merry-go-round right everybody remembers that and you get out you start pushing that and you get out you start pushing that and you get out you start pushing the merry-go-round and it's hard at the merry-go-round and it's hard at the merry-go-round and it's hard at first but once it starts going oh step first but once it starts going oh step first but once it starts going oh step back because it's gonna fly back because it's gonna fly back because it's gonna fly but you have to start somewhere and but you have to start somewhere and but you have to start somewhere and don't be overwhelmed with where you don't be overwhelmed with where you don't be overwhelmed with where you start right so i mean what would you start right so i mean what would you start right so i mean what would you recommend in terms of what if people go recommend in terms of what if people go recommend in terms of what if people go how do i even begin that how do i even begin that how do i even begin that well first uh there's a great book well first uh there's a great book well first uh there's a great book called turning the flywheel by uh jim called turning the flywheel by uh jim called turning the flywheel by uh jim collins that everyone should it's really collins that everyone should it's really collins that everyone should it's really it's a short book but it talks about the it's a short book but it talks about the it's a short book but it talks about the flyable concept pretty well but yeah i

flyable concept pretty well but yeah i flyable concept pretty well but yeah i think in think in think in in our world we don't think about in our world we don't think about in our world we don't think about systems and processes enough systems and processes enough systems and processes enough and that once you're able to create and that once you're able to create and that once you're able to create something like that as you mentioned something like that as you mentioned something like that as you mentioned that over time the more things that you that over time the more things that you that over time the more things that you do do do you have incremental gains exponential you have incremental gains exponential you have incremental gains exponential returns it's not a one-to-one thing returns it's not a one-to-one thing returns it's not a one-to-one thing and i think people get addicted and i think people get addicted and i think people get addicted pretty quickly to pretty quickly to pretty quickly to using content marketing in the in the using content marketing in the in the using content marketing in the in the way that you're describing way that you're describing way that you're describing i want to take a moment to thank you for i want to take a moment to thank you for i want to take a moment to thank you for tuning into the missional marketing tuning into the missional marketing tuning into the missional marketing podcast it's always our goal to help you podcast it's always our goal to help you podcast it's always our goal to help you as a church leader leverage your as a church leader leverage your as a church leader leverage your communications and digital media communications and digital media communications and digital media resources to reach more people for jesus resources to reach more people for jesus resources to reach more people for jesus one of the ways that we help churches do one of the ways that we help churches do one of the ways that we help churches do that is through creating social media that is through creating social media that is through creating social media content from your sunday sermon videos content from your sunday sermon videos content from your sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon snippets from 30 to create short sermon snippets from 30 to create short sermon snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels them to your social media channels them to your social media channels as a pastor i always love to see my as a pastor i always love to see my as a pastor i always love to see my sermon content live on beyond the sermon content live on beyond the sermon content live on beyond the sundays and i know that's what you value sundays and i know that's what you value sundays and i know that's what you value for your sermons too for your sermons too for your sermons too we offer this service as a monthly we offer this service as a monthly we offer this service as a monthly subscription but we've got a six week subscription but we've got a six week subscription but we've got a six week trial that gives you a chance to see how trial that gives you a chance to see how trial that gives you a chance to see how it works if you'd like more information it works if you'd like more information it works if you'd like more information just shoot me an email at beblair just shoot me an email at beblair just shoot me an email at beblair i'd be glad to meet with you explain the i'd be glad to meet with you explain the i'd be glad to meet with you explain the process and answer any questions that process and answer any questions that process and answer any questions that you have once again thanks for tuning in you have once again thanks for tuning in you have once again thanks for tuning in to our podcast let's get back to the to our podcast let's get back to the to our podcast let's get back to the interview that's oh it's beautiful okay

interview that's oh it's beautiful okay interview that's oh it's beautiful okay so anyway wait i have one more question so anyway wait i have one more question so anyway wait i have one more question on that topic before before the next i'm in agreement with you that email is i'm in agreement with you that email is a really really important tool that we a really really important tool that we a really really important tool that we can use can use can use when we're sending out these emails when we're sending out these emails when we're sending out these emails email sequences um email sequences um email sequences um kind of nurture campaigns try to nurture kind of nurture campaigns try to nurture kind of nurture campaigns try to nurture relationship what kind of calls to relationship what kind of calls to relationship what kind of calls to action would you include in those types action would you include in those types action would you include in those types of email of email of email campaigns is it just hey click and watch campaigns is it just hey click and watch campaigns is it just hey click and watch the whole sermon or are there other the whole sermon or are there other the whole sermon or are there other things that you would try to do to things that you would try to do to things that you would try to do to engage the person at some other level in engage the person at some other level in engage the person at some other level in in those email sequences oh absolutely in those email sequences oh absolutely in those email sequences oh absolutely so that's a that's a very very good so that's a that's a very very good so that's a that's a very very good question so um question so um question so um remember i said stop trying to remember i said stop trying to remember i said stop trying to just convert with your content just convert with your content just convert with your content you want to start you want to start you want to start creating conversations so one of the creating conversations so one of the creating conversations so one of the best ways to do things is to have best ways to do things is to have best ways to do things is to have open-ended questions to offer some sort open-ended questions to offer some sort open-ended questions to offer some sort of metaphor analogy or some personal of metaphor analogy or some personal of metaphor analogy or some personal story story story and then asking and then asking and then asking what your version of that is did you what your version of that is did you what your version of that is did you experience something like this experience something like this experience something like this hit reply and let me know you want to hit reply and let me know you want to hit reply and let me know you want to have excuses have excuses have excuses for people to reply for people to reply for people to reply and treat it as if it's a one-to-one and treat it as if it's a one-to-one and treat it as if it's a one-to-one email this is the best issue that you email this is the best issue that you email this is the best issue that you can actually create and cause can actually create and cause can actually create and cause one of the things that we did in one of one of the things that we did in one of one of the things that we did in one of the churches i worked in we took the the churches i worked in we took the the churches i worked in we took the journal news newsletter that went out journal news newsletter that went out journal news newsletter that went out weekly and we changed the from address weekly and we changed the from address weekly and we changed the from address from instead of info at we put the name from instead of info at we put the name from instead of info at we put the name of the person that was the

of the person that was the of the person that was the campus campus campus connections coordinator so we had connections coordinator so we had connections coordinator so we had multiple campuses we split up the email multiple campuses we split up the email multiple campuses we split up the email list instead of sending out one blast to list instead of sending out one blast to list instead of sending out one blast to the entire church every campus had their the entire church every campus had their the entire church every campus had their own list it came from the campus own list it came from the campus own list it came from the campus coordinator and that person's email coordinator and that person's email coordinator and that person's email address and then we always ended it with address and then we always ended it with address and then we always ended it with some sort of some sort of some sort of personal thing about the campus personal thing about the campus personal thing about the campus coordinator coordinator coordinator the in within three weeks there was a the in within three weeks there was a the in within three weeks there was a complaint from one of the campus complaint from one of the campus complaint from one of the campus coordinators that said i can't take this coordinators that said i can't take this coordinators that said i can't take this anymore i have too many people asking anymore i have too many people asking anymore i have too many people asking questions and questions and questions and wanting to talk to me wanting to talk to me wanting to talk to me we have to turn it off we have to turn it off we have to turn it off can you imagine just sitting in that can you imagine just sitting in that can you imagine just sitting in that room room room um and you can feel the pain of the um and you can feel the pain of the um and you can feel the pain of the staff member if you if you've ever staff member if you if you've ever staff member if you if you've ever worked on uh staff you understand that worked on uh staff you understand that worked on uh staff you understand that feeling but at the same time the tension feeling but at the same time the tension feeling but at the same time the tension is is is that's what we're here for i'm that's what we're here for i'm that's what we're here for i'm as a marketer my job is to create that as a marketer my job is to create that as a marketer my job is to create that specific problem specific problem specific problem too many people from your campus want to too many people from your campus want to too many people from your campus want to actually engage and actually have actually engage and actually have actually engage and actually have conversations during the week and not conversations during the week and not conversations during the week and not just on sundays hallelujah hallelujah just on sundays hallelujah hallelujah just on sundays hallelujah hallelujah boys boys boys that is a great problem to have so that is a great problem to have so that is a great problem to have so then you can come up with a strategies then you can come up with a strategies then you can come up with a strategies about how you about how you about how you you know open it you want open-ended you know open it you want open-ended you know open it you want open-ended calls to action um calls to action um calls to action um church online when we were hosting church online when we were hosting church online when we were hosting church online there was another pastor church online there was another pastor church online there was another pastor richard and what we would do is they richard and what we would do is they richard and what we would do is they would he would have a he was a campus would he would have a he was a campus would he would have a he was a campus pastor and he would offer up a keyword pastor and he would offer up a keyword pastor and he would offer up a keyword keyword orange and it said if you see me keyword orange and it said if you see me keyword orange and it said if you see me on sunday and just tell me the keyword on sunday and just tell me the keyword on sunday and just tell me the keyword this week i'll buy you a cup of coffee this week i'll buy you a cup of coffee this week i'll buy you a cup of coffee or i'll do something or i'll write like

or i'll do something or i'll write like or i'll do something or i'll write like he would actually have these things and he would actually have these things and he would actually have these things and guess what guess what guess what people would seek out staff members and people would seek out staff members and people would seek out staff members and then then then say the code word and then strike up say the code word and then strike up say the code word and then strike up conversations right we want to drive conversations right we want to drive conversations right we want to drive engagement through relationships not engagement through relationships not engagement through relationships not sign up for this donate to this you know sign up for this donate to this you know sign up for this donate to this you know share this those are great calls to share this those are great calls to share this those are great calls to action but think relationally what are action but think relationally what are action but think relationally what are the other things that we want people to the other things that we want people to the other things that we want people to do do do if you're having a conversation with if you're having a conversation with if you're having a conversation with somebody um about you know a lot of egg somebody um about you know a lot of egg somebody um about you know a lot of egg cuts have been happening right this week cuts have been happening right this week cuts have been happening right this week it's easter week by the way it's easter week by the way it's easter week by the way so acons have been happening so acons have been happening so acons have been happening and you invited a neighbor and they they and you invited a neighbor and they they and you invited a neighbor and they they they win or they're they're there you they win or they're they're there you they win or they're they're there you wouldn't say hey have you been baptized wouldn't say hey have you been baptized wouldn't say hey have you been baptized yet that just isn't a natural next yet that just isn't a natural next yet that just isn't a natural next question next question might be hey you question next question might be hey you question next question might be hey you guys uh are you free we have vbs coming guys uh are you free we have vbs coming guys uh are you free we have vbs coming up you guys the kids could go i'll go to up you guys the kids could go i'll go to up you guys the kids could go i'll go to that right that's the next logical that right that's the next logical that right that's the next logical relationship type of thing so do that in relationship type of thing so do that in relationship type of thing so do that in your emails and in your communications your emails and in your communications your emails and in your communications don't let it be have you been saved like don't let it be have you been saved like don't let it be have you been saved like come on come on come on that's such a far leap that is yes we that's such a far leap that is yes we that's such a far leap that is yes we want that but those are steps and that want that but those are steps and that want that but those are steps and that might be step 20 in this relationship might be step 20 in this relationship might be step 20 in this relationship and i think sometimes churches want to and i think sometimes churches want to and i think sometimes churches want to take that that leap take that that leap take that that leap over there it's like don't do that over there it's like don't do that over there it's like don't do that you're going to ruin the relationship if you're going to ruin the relationship if you're going to ruin the relationship if you do patience grasshopper patience you do patience grasshopper patience you do patience grasshopper patience i love it i love it i love it i love it okay so i love it okay so i love it okay so we talked about those three those three we talked about those three those three we talked about those three those three right so let's go on to the fourth one right so let's go on to the fourth one right so let's go on to the fourth one which is which is which is what what what well i say we bundle and offer it so well i say we bundle and offer it so well i say we bundle and offer it so usually you have a sermon or a sermon usually you have a sermon or a sermon usually you have a sermon or a sermon series and there's so much thing so much

series and there's so much thing so much series and there's so much thing so much that hasn't been exposed on sunday that hasn't been exposed on sunday that hasn't been exposed on sunday and those are still valuable resources and those are still valuable resources and those are still valuable resources for the layperson typically so why not for the layperson typically so why not for the layperson typically so why not bundle it up package it up very easily bundle it up package it up very easily bundle it up package it up very easily so that someone who wants to dive into so that someone who wants to dive into so that someone who wants to dive into that topic even further and explore it that topic even further and explore it that topic even further and explore it further if you're doing your further if you're doing your further if you're doing your discipleship properly at your church and discipleship properly at your church and discipleship properly at your church and you're getting people excited you're you're getting people excited you're you're getting people excited you're showing them showing them showing them how to engage with the bible and their how to engage with the bible and their how to engage with the bible and their faith versus just telling them about the faith versus just telling them about the faith versus just telling them about the bible and telling them about faith bible and telling them about faith bible and telling them about faith there's a very big difference if you're there's a very big difference if you're there's a very big difference if you're doing the right thing people want more doing the right thing people want more doing the right thing people want more or they should want more it's kind of or they should want more it's kind of or they should want more it's kind of like we we live in netflix nation you like we we live in netflix nation you like we we live in netflix nation you end end end a season of episodes and you want just a season of episodes and you want just a season of episodes and you want just more right you want to see more of the more right you want to see more of the more right you want to see more of the character development storyline etc same character development storyline etc same character development storyline etc same thing here thing here thing here package it up bundle it up and offer it package it up bundle it up and offer it package it up bundle it up and offer it so can you take the manuscript of the so can you take the manuscript of the so can you take the manuscript of the transcripts can you take get an transcripts can you take get an transcripts can you take get an executive summary of the main points the executive summary of the main points the executive summary of the main points the takeaways that you're trying to to give takeaways that you're trying to to give takeaways that you're trying to to give in the sermon can you take all this of in the sermon can you take all this of in the sermon can you take all this of all the bible verses all the bible verses all the bible verses in the actual sermon in the actual sermon in the actual sermon and the research that you did leading up and the research that you did leading up and the research that you did leading up to it that maybe didn't even make the to it that maybe didn't even make the to it that maybe didn't even make the sermon all about the the bibliography or sermon all about the the bibliography or sermon all about the the bibliography or articles or even books many times i will articles or even books many times i will articles or even books many times i will i know that pastors don't just read i know that pastors don't just read i know that pastors don't just read bible commentaries to create a sermon bible commentaries to create a sermon bible commentaries to create a sermon they'll read they'll read they'll read new york times bestsellers and other you new york times bestsellers and other you new york times bestsellers and other you know great resources that have been know great resources that have been know great resources that have been around around around curate a list of resources so people curate a list of resources so people curate a list of resources so people could start to explore that topic could start to explore that topic could start to explore that topic further further further on their own

on their own on their own and it might be also something as you and it might be also something as you and it might be also something as you bundle and offer something that your bundle and offer something that your bundle and offer something that your discipleship your small groups your life discipleship your small groups your life discipleship your small groups your life groups might take on and use it groups might take on and use it groups might take on and use it to bring life to itself in a different to bring life to itself in a different to bring life to itself in a different manner but the first place is don't just manner but the first place is don't just manner but the first place is don't just file it in dropbox so it just disappears file it in dropbox so it just disappears file it in dropbox so it just disappears forever forever forever expose it bundle it and offer it so that expose it bundle it and offer it so that expose it bundle it and offer it so that you you mean you may strike a note on you you mean you may strike a note on you you mean you may strike a note on one of the topics and then you'll learn one of the topics and then you'll learn one of the topics and then you'll learn that hey we need to re revisit this that hey we need to re revisit this that hey we need to re revisit this topic in sermons in small groups and topic in sermons in small groups and topic in sermons in small groups and counseling and all these other places counseling and all these other places counseling and all these other places you're never going to know you're never going to know you're never going to know if it's never exposed so bundle it offer if it's never exposed so bundle it offer if it's never exposed so bundle it offer it up that's the that's the fourth thing it up that's the that's the fourth thing it up that's the that's the fourth thing i think you should do with your sermon i think you should do with your sermon i think you should do with your sermon stuff stuff stuff i have i have two examples i'm going to i have i have two examples i'm going to i have i have two examples i'm going to share with churches that are doing share with churches that are doing share with churches that are doing something similar to this something similar to this something similar to this one of them shout out to cornerstone one of them shout out to cornerstone one of them shout out to cornerstone church in oklahoma my buddy colt out church in oklahoma my buddy colt out church in oklahoma my buddy colt out there their pastor preached a series there their pastor preached a series there their pastor preached a series last fall through the book of revelation last fall through the book of revelation last fall through the book of revelation through end times and jason and i can through end times and jason and i can through end times and jason and i can attest to the fact that attest to the fact that attest to the fact that for some reason our world has a for some reason our world has a for some reason our world has a freakishly freakishly freakishly intense interest intense interest intense interest in the end times it's just i'm not sure in the end times it's just i'm not sure in the end times it's just i'm not sure a lot so a lot so a lot so after they finished the series which after they finished the series which after they finished the series which they promoted in their community and they promoted in their community and they promoted in their community and promoted in their church and and the promoted in their church and and the promoted in their church and and the series was all done they built out a series was all done they built out a series was all done they built out a landing page on their website separate landing page on their website separate landing page on their website separate from their sub splash page separate from from their sub splash page separate from from their sub splash page separate from their regular sermon distribution but their regular sermon distribution but their regular sermon distribution but they built out a they built out a they built out a a single page with all of the videos in a single page with all of the videos in a single page with all of the videos in the series on it the series on it the series on it with a with a lead generator a call to with a with a lead generator a call to with a with a lead generator a call to action which was download a free uh

action which was download a free uh action which was download a free uh graphic that the pastor had put together graphic that the pastor had put together graphic that the pastor had put together which was a a graphic that detailed the which was a a graphic that detailed the which was a a graphic that detailed the end times timeline and then they end times timeline and then they end times timeline and then they actually ran a facebook instagram ad actually ran a facebook instagram ad actually ran a facebook instagram ad campaign promoting the free download of campaign promoting the free download of campaign promoting the free download of the end times timeline so people would the end times timeline so people would the end times timeline so people would go to the site they could watch all the go to the site they could watch all the go to the site they could watch all the videos they could binge watch them videos they could binge watch them videos they could binge watch them because that's what people do today it's because that's what people do today it's because that's what people do today it's funny kenny you said earlier that we funny kenny you said earlier that we funny kenny you said earlier that we live in this netflix world and we live in this netflix world and we live in this netflix world and we repurpose our sermon content in short repurpose our sermon content in short repurpose our sermon content in short snippets snippets snippets on social media because people consume on social media because people consume on social media because people consume it that way but we also live in a world it that way but we also live in a world it that way but we also live in a world where people binge watch content right where people binge watch content right where people binge watch content right they don't want to have to wait for all they don't want to have to wait for all they don't want to have to wait for all the episodes to come out they want to the episodes to come out they want to the episodes to come out they want to sit down and watch all 32 episodes of sit down and watch all 32 episodes of sit down and watch all 32 episodes of yellowstone or whatever it is yellowstone or whatever it is yellowstone or whatever it is you know you know you know at this at the same time and so at this at the same time and so at this at the same time and so this gives them the opportunity to this gives them the opportunity to this gives them the opportunity to actually uh actually uh actually uh promote or market the content that promote or market the content that promote or market the content that they've already created and generate they've already created and generate they've already created and generate leads of people in their community who leads of people in their community who leads of people in their community who are raising their hand and saying hey i are raising their hand and saying hey i are raising their hand and saying hey i have i have an interest in this have i have an interest in this have i have an interest in this particular content um jason's home particular content um jason's home particular content um jason's home church in the phoenix area sun valley is church in the phoenix area sun valley is church in the phoenix area sun valley is about to do a very similar thing they're about to do a very similar thing they're about to do a very similar thing they're going to do a sermon series starts on going to do a sermon series starts on going to do a sermon series starts on easter sunday on comparative religions easter sunday on comparative religions easter sunday on comparative religions how does christianity differ from how does christianity differ from how does christianity differ from atheism from atheism from atheism from from latter-day saints and so they're from latter-day saints and so they're from latter-day saints and so they're doing the exact same thing they're going doing the exact same thing they're going doing the exact same thing they're going to build out a landing page on the to build out a landing page on the to build out a landing page on the website that has all the different website that has all the different website that has all the different sermons on it and the lead generator sermons on it and the lead generator sermons on it and the lead generator they're going to create is actually a they're going to create is actually a they're going to create is actually a pdf that shows what each of these faiths pdf that shows what each of these faiths pdf that shows what each of these faiths have in common and what their

have in common and what their have in common and what their differences are and then we'll run an ad differences are and then we'll run an ad differences are and then we'll run an ad campaign campaign campaign for that particular series in their for that particular series in their for that particular series in their geographic area because they're geographic area because they're geographic area because they're confident that there are people in their confident that there are people in their confident that there are people in their community who are asking these questions community who are asking these questions community who are asking these questions what what what is it that christian what what what is it that christian what what what is it that christian people believe that's different than people believe that's different than people believe that's different than people who follow islam believe and so people who follow islam believe and so people who follow islam believe and so they're trying to scratch an itch that they're trying to scratch an itch that they're trying to scratch an itch that they believe is a real tangible itch in they believe is a real tangible itch in they believe is a real tangible itch in their community and provide something their community and provide something their community and provide something that's really useful so those are a that's really useful so those are a that's really useful so those are a couple of examples that i have of that couple of examples that i have of that couple of examples that i have of that you know bundling it and offering it you know bundling it and offering it you know bundling it and offering it there's other things that you can do there's other things that you can do there's other things that you can do discussion questions that go with the discussion questions that go with the discussion questions that go with the videos and i love your idea of having a videos and i love your idea of having a videos and i love your idea of having a list of additional uh commentaries or list of additional uh commentaries or list of additional uh commentaries or books or resources that somebody can books or resources that somebody can books or resources that somebody can explore on on those topics but i thought explore on on those topics but i thought explore on on those topics but i thought that's pretty cool stuff that those guys that's pretty cool stuff that those guys that's pretty cool stuff that those guys are doing yeah and i love the when you are doing yeah and i love the when you are doing yeah and i love the when you know when you when you land on something know when you when you land on something know when you when you land on something like this like this like this and you you know you got it built out and you you know you got it built out and you you know you got it built out you can keep tweaking it as time goes on you can keep tweaking it as time goes on you can keep tweaking it as time goes on to make it even better and once you have to make it even better and once you have to make it even better and once you have it it it you never turn it off you know you would you never turn it off you know you would you never turn it off you know you would your leadership would find budget to your leadership would find budget to your leadership would find budget to continue running that campaign if it's continue running that campaign if it's continue running that campaign if it's producing results producing results producing results why would you stop uh that's i love i why would you stop uh that's i love i why would you stop uh that's i love i love the flow and the bundle and offer love the flow and the bundle and offer love the flow and the bundle and offer it thing churches we just don't do that it thing churches we just don't do that it thing churches we just don't do that we just we just we just some churches are but most churches are some churches are but most churches are some churches are but most churches are not and they're not thinking this way so not and they're not thinking this way so not and they're not thinking this way so i i love this conversation okay i i love this conversation okay i i love this conversation okay what's the fifth one then what's the fifth one then what's the fifth one then uh show don't tell storyteller we need uh show don't tell storyteller we need uh show don't tell storyteller we need to start telling stories so that other to start telling stories so that other to start telling stories so that other people can retell it share it and more people can retell it share it and more people can retell it share it and more importantly just understand it importantly just understand it importantly just understand it you give them one chance to hear it on

you give them one chance to hear it on you give them one chance to hear it on sunday and they might not have caught sunday and they might not have caught sunday and they might not have caught the the vision of the message um so the the vision of the message um so the the vision of the message um so there's the traditional infographic there's the traditional infographic there's the traditional infographic create an infographic just like bart was create an infographic just like bart was create an infographic just like bart was talking about like the end times thing talking about like the end times thing talking about like the end times thing that i think is great those things those that i think is great those things those that i think is great those things those things live on it's social friendly um things live on it's social friendly um things live on it's social friendly um you can make posters you could put it you can make posters you could put it you can make posters you could put it into curriculum into emails there's so into curriculum into emails there's so into curriculum into emails there's so many different places infographics are many different places infographics are many different places infographics are great uh second one is sketch notes great uh second one is sketch notes great uh second one is sketch notes right you see the these sketch notes right you see the these sketch notes right you see the these sketch notes happening in conferences and different happening in conferences and different happening in conferences and different places even hiring somebody or places even hiring somebody or places even hiring somebody or challenging some artists in the challenging some artists in the challenging some artists in the community to do sketch noting while you community to do sketch noting while you community to do sketch noting while you do sermons live which could be a really do sermons live which could be a really do sermons live which could be a really cool thing cool thing cool thing last one is just a simple explainer last one is just a simple explainer last one is just a simple explainer video it might be video it might be video it might be the squiggly doodle type of things or if the squiggly doodle type of things or if the squiggly doodle type of things or if you have an actual team or you have you have an actual team or you have you have an actual team or you have outside resources potentially um you can outside resources potentially um you can outside resources potentially um you can actually create animated motion graphic actually create animated motion graphic actually create animated motion graphic videos or even simple ones but explainer videos or even simple ones but explainer videos or even simple ones but explainer videos are things that will extend the videos are things that will extend the videos are things that will extend the shelf life of your sermon also yeah i shelf life of your sermon also yeah i shelf life of your sermon also yeah i love that love that love that and you don't have to be a big church and you don't have to be a big church and you don't have to be a big church with a big budget to do those things uh with a big budget to do those things uh with a big budget to do those things uh infographics explainer videos there's a infographics explainer videos there's a infographics explainer videos there's a platform called fiverr platform called fiverr platform called fiverr that you can get people who are very that you can get people who are very that you can get people who are very creative and very talented to do those creative and very talented to do those creative and very talented to do those types of projects for you now it's types of projects for you now it's types of projects for you now it's called fiverr because you know you can called fiverr because you know you can called fiverr because you know you can spend five bucks and get something spend five bucks and get something spend five bucks and get something granted if you spend five dollars you'll granted if you spend five dollars you'll granted if you spend five dollars you'll probably get a five dollar result if you probably get a five dollar result if you probably get a five dollar result if you spend fifty dollars you'll probably get spend fifty dollars you'll probably get spend fifty dollars you'll probably get a fifty dollar result if you spend five a fifty dollar result if you spend five a fifty dollar result if you spend five hundred dollars hopefully you'll get a hundred dollars hopefully you'll get a hundred dollars hopefully you'll get a five hundred dollar result so uh i think five hundred dollar result so uh i think five hundred dollar result so uh i think the thing to caution there is that if the thing to caution there is that if the thing to caution there is that if you go to fiverr expecting to get a 500

you go to fiverr expecting to get a 500 you go to fiverr expecting to get a 500 result with a five dollar job you're result with a five dollar job you're result with a five dollar job you're setting yourself up for disappointment setting yourself up for disappointment setting yourself up for disappointment but you know it is really easy to do to but you know it is really easy to do to but you know it is really easy to do to find people online on you know on find people online on you know on find people online on you know on platforms like fiverr where you can find platforms like fiverr where you can find platforms like fiverr where you can find freelancers who can put things like that freelancers who can put things like that freelancers who can put things like that together for you that you can then together for you that you can then together for you that you can then repurpose and that again can be part of repurpose and that again can be part of repurpose and that again can be part of your overall bundle but i love that your overall bundle but i love that your overall bundle but i love that story tell it story tell it yeah story tell it story tell it yeah story tell it story tell it yeah absolutely absolutely absolutely these are easy steps church that you can these are easy steps church that you can these are easy steps church that you can take um to to you know take um to to you know take um to to you know to take the sermons that have already to take the sermons that have already to take the sermons that have already been preached been preached been preached and and you might want to might want to and and you might want to might want to and and you might want to might want to re re-title it usually we we we create a re re-title it usually we we we create a re re-title it usually we we we create a title that we think is really clever but title that we think is really clever but title that we think is really clever but people that are de-church or in church people that are de-church or in church people that are de-church or in church have no idea what you're talking about have no idea what you're talking about have no idea what you're talking about so actually so actually so actually re-label it for a felt need title and re-label it for a felt need title and re-label it for a felt need title and just take these uh take these steps that just take these uh take these steps that just take these uh take these steps that kenny's talked about and just start to kenny's talked about and just start to kenny's talked about and just start to start implement it start implement it start implement it yeah from an seo standpoint this is yeah from an seo standpoint this is yeah from an seo standpoint this is something we talked about we actually in something we talked about we actually in something we talked about we actually in our recent conversation with rich burch our recent conversation with rich burch our recent conversation with rich burch we we talked about this is that as as we we talked about this is that as as we we talked about this is that as as creative people uh we want our sermon creative people uh we want our sermon creative people uh we want our sermon titles and our sermon topics to be titles and our sermon topics to be titles and our sermon topics to be really creative i preached a series i really creative i preached a series i really creative i preached a series i use this as an example a lot i preached use this as an example a lot i preached use this as an example a lot i preached a series years ago uh called seeing a series years ago uh called seeing a series years ago uh called seeing through the fog through the fog through the fog any idea what that series was about well any idea what that series was about well any idea what that series was about well you might be able to guess narrow it you might be able to guess narrow it you might be able to guess narrow it down but it was about what the bible down but it was about what the bible down but it was about what the bible teaches about mental health issues what teaches about mental health issues what teaches about mental health issues what the bible teaches about anxiety what the the bible teaches about anxiety what the the bible teaches about anxiety what the bible teaches about grief what the bible bible teaches about grief what the bible bible teaches about grief what the bible teaches about depression and i titled it teaches about depression and i titled it teaches about depression and i titled it seeing through the fog because well when seeing through the fog because well when seeing through the fog because well when you're dealing with one of those issues you're dealing with one of those issues you're dealing with one of those issues it's kind of like driving through the

it's kind of like driving through the it's kind of like driving through the fog you're not always sure where you're fog you're not always sure where you're fog you're not always sure where you're headed it was very creative and it was headed it was very creative and it was headed it was very creative and it was very artistic but if i put that sermon very artistic but if i put that sermon very artistic but if i put that sermon series on youtube or i put that on my series on youtube or i put that on my series on youtube or i put that on my website and i simply called it seeing website and i simply called it seeing website and i simply called it seeing through the fog the search results that through the fog the search results that through the fog the search results that i'm gonna get or people looking for the i'm gonna get or people looking for the i'm gonna get or people looking for the content that i preach is going to have content that i preach is going to have content that i preach is going to have nothing to do with what the content is nothing to do with what the content is nothing to do with what the content is actually all about because literally the actually all about because literally the actually all about because literally the sermons were you know i re-titled them sermons were you know i re-titled them sermons were you know i re-titled them when i posted them on youtube what the when i posted them on youtube what the when i posted them on youtube what the bible teaches about anxiety what the bible teaches about anxiety what the bible teaches about anxiety what the bible teaches about depression because bible teaches about depression because bible teaches about depression because that's really what this that you know that's really what this that you know that's really what this that you know what the sermon series was all about um what the sermon series was all about um what the sermon series was all about um so i'm gonna i'm just gonna quickly so i'm gonna i'm just gonna quickly so i'm gonna i'm just gonna quickly recap the five things that kenny says recap the five things that kenny says recap the five things that kenny says you as a church leader should do with you as a church leader should do with you as a church leader should do with your sermon every single week one is your sermon every single week one is your sermon every single week one is transcribe it and he broke down all the transcribe it and he broke down all the transcribe it and he broke down all the different things that you can do with different things that you can do with different things that you can do with your transcription your transcription your transcription two you can repurpose it three email it two you can repurpose it three email it two you can repurpose it three email it four bundle it and offer it and then four bundle it and offer it and then four bundle it and offer it and then five is story tell it and so uh we're five is story tell it and so uh we're five is story tell it and so uh we're gonna include the outline here in the gonna include the outline here in the gonna include the outline here in the show notes uh for this podcast so that show notes uh for this podcast so that show notes uh for this podcast so that our audience can kind of follow along on our audience can kind of follow along on our audience can kind of follow along on there um kenny as we wrap things up there um kenny as we wrap things up there um kenny as we wrap things up what parting shot do you have for our what parting shot do you have for our what parting shot do you have for our audience today audience today audience today um it's just all this stuff seems um it's just all this stuff seems um it's just all this stuff seems overwhelming to a lot of people when overwhelming to a lot of people when overwhelming to a lot of people when they first hear about these they first hear about these they first hear about these this this this multitude of options and i would just multitude of options and i would just multitude of options and i would just encourage you to say you know version encourage you to say you know version encourage you to say you know version one is better than version none one is better than version none one is better than version none um you want incremental gains um so that um you want incremental gains um so that um you want incremental gains um so that you actually take one step at a time you actually take one step at a time you actually take one step at a time you'll get there and to run the race but you'll get there and to run the race but you'll get there and to run the race but you just need to take one step today so you just need to take one step today so you just need to take one step today so i would just say find one example one i would just say find one example one i would just say find one example one idea from today's conversation and test

idea from today's conversation and test idea from today's conversation and test it out and see how it goes you don't it out and see how it goes you don't it out and see how it goes you don't need a strategic plan to need a strategic plan to need a strategic plan to map all this out immediately incremental map all this out immediately incremental map all this out immediately incremental gains is what you're looking for version gains is what you're looking for version gains is what you're looking for version one is better than version none one is better than version none one is better than version none jason how about your parting shot you jason how about your parting shot you jason how about your parting shot you want one gosh want one gosh want one gosh yeah um i think uh well if if you're a yeah um i think uh well if if you're a yeah um i think uh well if if you're a communication director and you're communication director and you're communication director and you're sitting there going wow this is this is sitting there going wow this is this is sitting there going wow this is this is a lot how do i a lot how do i a lot how do i get your leaders involved get your leaders involved get your leaders involved um but don't just go hey i have an idea um but don't just go hey i have an idea um but don't just go hey i have an idea spell it out this is what i want to do spell it out this is what i want to do spell it out this is what i want to do and try to get the backing and the you and try to get the backing and the you and try to get the backing and the you know the know the know the the stamp of approval from from them i the stamp of approval from from them i the stamp of approval from from them i think that's going to help you go a long think that's going to help you go a long think that's going to help you go a long way and actually get more resources you way and actually get more resources you way and actually get more resources you know know know i was just meeting with the church i was just meeting with the church i was just meeting with the church yesterday with the lead pastor and he he yesterday with the lead pastor and he he yesterday with the lead pastor and he he i was explaining this is kind of what we i was explaining this is kind of what we i was explaining this is kind of what we want to do with you he was loving it want to do with you he was loving it want to do with you he was loving it he's like we're doing a little bit of he's like we're doing a little bit of he's like we're doing a little bit of this but i love what you're talking this but i love what you're talking this but i love what you're talking about i can i will find the resources about i can i will find the resources about i can i will find the resources for that like cool you know for that like cool you know for that like cool you know if you don't paint that picture for for if you don't paint that picture for for if you don't paint that picture for for him he him he him he he would never really have gotten it but he would never really have gotten it but he would never really have gotten it but once i explained this is what we want to once i explained this is what we want to once i explained this is what we want to do do do right and not to this extent kenny but i right and not to this extent kenny but i right and not to this extent kenny but i i i explained a version of this of this i i explained a version of this of this i i explained a version of this of this is what we want to do is what we want to do is what we want to do he was all for it so don't underestimate he was all for it so don't underestimate he was all for it so don't underestimate your leader um because i think every your leader um because i think every your leader um because i think every every pastor who preaches would love to every pastor who preaches would love to every pastor who preaches would love to see their content continue to grow and see their content continue to grow and see their content continue to grow and reach more people hello uh but you know reach more people hello uh but you know reach more people hello uh but you know you have to explain what you want to do you have to explain what you want to do you have to explain what you want to do with that i think if you do that you're with that i think if you do that you're with that i think if you do that you're going to have you're going to find going to have you're going to find going to have you're going to find yourself in a good position yourself in a good position yourself in a good position so that's mine

so that's mine so that's mine yeah i i would give one piece of caution yeah i i would give one piece of caution yeah i i would give one piece of caution on all of this and that is consistency on all of this and that is consistency on all of this and that is consistency is key is key is key um um um you know don't you know don't you know don't bite off more than you can chew as you bite off more than you can chew as you bite off more than you can chew as you start because then you won't continue so start because then you won't continue so start because then you won't continue so start small and let it build uh kenny start small and let it build uh kenny start small and let it build uh kenny quoted garyvee just a minute ago you quoted garyvee just a minute ago you quoted garyvee just a minute ago you know version one's better than version know version one's better than version know version one's better than version none i'll quote the great john maxwell none i'll quote the great john maxwell none i'll quote the great john maxwell content compounds nobody knows that more content compounds nobody knows that more content compounds nobody knows that more than john maxwell just keep writing than john maxwell just keep writing than john maxwell just keep writing books and eventually you'll have like a books and eventually you'll have like a books and eventually you'll have like a whole library that you've written whole library that you've written whole library that you've written you don't have to do everything all at you don't have to do everything all at you don't have to do everything all at once but you do need to be consistent once but you do need to be consistent once but you do need to be consistent your content will compound over the time your content will compound over the time your content will compound over the time i actually got a little chuckle earlier i actually got a little chuckle earlier i actually got a little chuckle earlier when kenny said i wrote this in a blog when kenny said i wrote this in a blog when kenny said i wrote this in a blog post and for a second i could tell you post and for a second i could tell you post and for a second i could tell you were trying to figure out where you'd were trying to figure out where you'd were trying to figure out where you'd actually written it because i don't know actually written it because i don't know actually written it because i don't know how many places you write blog posts for how many places you write blog posts for how many places you write blog posts for but it's like kenny is a prime example but it's like kenny is a prime example but it's like kenny is a prime example of content compounding agree with that of content compounding agree with that of content compounding agree with that yeah yes absolutely absolutely yeah yeah yes absolutely absolutely yeah yeah yes absolutely absolutely yeah content's your friend yeah contact your content's your friend yeah contact your content's your friend yeah contact your friend if you if you google his name friend if you if you google his name friend if you if you google his name you'll find it comes up on a lot of you'll find it comes up on a lot of you'll find it comes up on a lot of different places which is kind of hard different places which is kind of hard different places which is kind of hard sometimes until what does this guy kenny sometimes until what does this guy kenny sometimes until what does this guy kenny actually do none of us are really quite actually do none of us are really quite actually do none of us are really quite sure i'm not sure he's always sure sure i'm not sure he's always sure sure i'm not sure he's always sure kenny thanks so much thanks so much for kenny thanks so much thanks so much for kenny thanks so much thanks so much for taking the time to be on the show today taking the time to be on the show today taking the time to be on the show today we really appreciate it uh you have been we really appreciate it uh you have been we really appreciate it uh you have been a a friend of missional marketing and uh a a friend of missional marketing and uh a a friend of missional marketing and uh and have been a super help for us for so and have been a super help for us for so and have been a super help for us for so many of our our partners our church many of our our partners our church many of our our partners our church partners and our friends partners and our friends partners and our friends anytime anytime love love the spirit anytime anytime love love the spirit anytime anytime love love the spirit that you guys have and all the work that

that you guys have and all the work that that you guys have and all the work that you're doing for the kingdom