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Missional Marketing December 1, 2023 40m

Structuring Communications for Your Church's Unique Mission and Values | Alex Bryjak

Read full transcript 27 segments
  1. to know that the work I'm doing isn't to know that the work I'm doing isn't just for a social media post the work just for a social media post the work just for a social media post the work you're doing really does matter and at you're doing really does matter and at you're doing really does matter and at large your church is making a difference large your church is making a difference large your church is making a difference is really important to remember is really important to remember is really important to remember especially on the hard days um or the especially on the hard days um or the especially on the hard days um or the days you mess up or there's a lot to do days you mess up or there's a lot to do days you mess up or there's a lot to do just to really know you know know the just to really know you know know the just to really know you know know the why from the people you're working with why from the people you're working with why from the people you're working with and remember your why remember why and remember your why remember why and remember your why remember why you're working and doing the Lord's work you're working and doing the Lord's work you're working and doing the Lord's work and um it really it's you'll be a lot and um it really it's you'll be a lot and um it really it's you'll be a lot better off having the right uh better off having the right uh better off having the right uh perception of it welcome to season 4 perception of it welcome to season 4 perception of it welcome to season 4 episode 14 of the missional marketing episode 14 of the missional marketing episode 14 of the missional marketing podcast my name is Bart Blair and it is podcast my name is Bart Blair and it is podcast my name is Bart Blair and it is my privilege to welcome you to this my privilege to welcome you to this my privilege to welcome you to this 138th episode of the show we started 138th episode of the show we started 138th episode of the show we started producing this podcast in the spring of producing this podcast in the spring of producing this podcast in the spring of 2020 to help churches grow by leveraging 2020 to help churches grow by leveraging 2020 to help churches grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications and uh if that's what Communications and uh if that's what Communications and uh if that's what you're hoping to do to help your church you're hoping to do to help your church you're hoping to do to help your church grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications you've come to effective Communications you've come to effective Communications you've come to the right place if you happen to be new the right place if you happen to be new the right place if you happen to be new to the show and you haven't ever to the show and you haven't ever to the show and you haven't ever subscribed wherever you listen to your subscribed wherever you listen to your subscribed wherever you listen to your podcasts make sure that you subscribe podcasts make sure that you subscribe podcasts make sure that you subscribe and that way you won't miss future and that way you won't miss future and that way you won't miss future episodes and if you happen to be episodes and if you happen to be episodes and if you happen to be watching on our YouTube channel make watching on our YouTube channel make watching on our YouTube channel make sure that you uh subscribe ring the bell sure that you uh subscribe ring the bell sure that you uh subscribe ring the bell then scroll down to the comments section then scroll down to the comments section then scroll down to the comments section and answer the question that we post and answer the question that we post and answer the question that we post there we always post and pin a question there we always post and pin a question there we always post and pin a question at the top of every episode we post on at the top of every episode we post on at the top of every episode we post on the YouTube channel and would love to the YouTube channel and would love to the YouTube channel and would love to engage with you with you there by the engage with you with you there by the engage with you with you there by the way if you are in charge of your way if you are in charge of your way if you are in charge of your Church's YouTube channel there's a free Church's YouTube channel there's a free Church's YouTube channel there's a free little tip there if you want more people little tip there if you want more people little tip there if you want more people engaging with your content on YouTube engaging with your content on YouTube engaging with your content on YouTube pin a question to the top of the pin a question to the top of the pin a question to the top of the comments do that this week when you post comments do that this week when you post comments do that this week when you post this week's sermon and see if you don't

  2. this week's sermon and see if you don't this week's sermon and see if you don't start to get more engagement on your start to get more engagement on your start to get more engagement on your YouTube channel just something I'd throw YouTube channel just something I'd throw YouTube channel just something I'd throw out there free of charge well anyway uh out there free of charge well anyway uh out there free of charge well anyway uh Jason conducted this interview uh just a Jason conducted this interview uh just a Jason conducted this interview uh just a few days ago with Alex brick from the few days ago with Alex brick from the few days ago with Alex brick from the mission church and uh you are not going mission church and uh you are not going mission church and uh you are not going to be disappointed Alex uh has a very I to be disappointed Alex uh has a very I to be disappointed Alex uh has a very I think typical uh road to becoming a think typical uh road to becoming a think typical uh road to becoming a church communications director uh very church communications director uh very church communications director uh very common themes in her story to what I common themes in her story to what I common themes in her story to what I hear other people uh share when they hear other people uh share when they hear other people uh share when they share their stories about how they ended share their stories about how they ended share their stories about how they ended up in this role but man she's just full up in this role but man she's just full up in this role but man she's just full of insight and full of information um I of insight and full of information um I of insight and full of information um I first connected with Alex a few months first connected with Alex a few months first connected with Alex a few months ago in the church Communications Group ago in the church Communications Group ago in the church Communications Group she was posting some content there that she was posting some content there that she was posting some content there that I thought seemed to be very very helpful I thought seemed to be very very helpful I thought seemed to be very very helpful and very relevant and uh invited her to and very relevant and uh invited her to and very relevant and uh invited her to come on the show uh and I wasn't wrong come on the show uh and I wasn't wrong come on the show uh and I wasn't wrong uh she's a very insightful leader and I uh she's a very insightful leader and I uh she's a very insightful leader and I think that you're going to find this uh think that you're going to find this uh think that you're going to find this uh this interview and some of the things this interview and some of the things this interview and some of the things that she shares uh to be very very that she shares uh to be very very that she shares uh to be very very practical things that you can apply in practical things that you can apply in practical things that you can apply in the context of your own Ministry by the the context of your own Ministry by the the context of your own Ministry by the way if you are not a member of the way if you are not a member of the way if you are not a member of the church Communications Facebook group you church Communications Facebook group you church Communications Facebook group you probably ought to be it's just a great probably ought to be it's just a great probably ought to be it's just a great community of people who sit in the the community of people who sit in the the community of people who sit in the the seat of church comm's director whether seat of church comm's director whether seat of church comm's director whether they're on staff or volunteer or wearing they're on staff or volunteer or wearing they're on staff or volunteer or wearing many many hats in the church as a lot of many many hats in the church as a lot of many many hats in the church as a lot of people do and a place for you to just people do and a place for you to just people do and a place for you to just lean into the experiences of other lean into the experiences of other lean into the experiences of other people uh to have them help you and people uh to have them help you and people uh to have them help you and guide you through maybe some challenging guide you through maybe some challenging guide you through maybe some challenging things that you're facing in the church things that you're facing in the church things that you're facing in the church I mean you you name it there's if it's I mean you you name it there's if it's I mean you you name it there's if it's Church Communications related you can Church Communications related you can Church Communications related you can probably find some some commentary and probably find some some commentary and probably find some some commentary and some solutions and some ideas uh from some solutions and some ideas uh from some solutions and some ideas uh from that amazingly creative Community we'll that amazingly creative Community we'll that amazingly creative Community we'll link to the church Communications

  3. link to the church Communications link to the church Communications Facebook group in the show notes of this Facebook group in the show notes of this Facebook group in the show notes of this episode so make sure you click over and episode so make sure you click over and episode so make sure you click over and join the group well that's enough for an join the group well that's enough for an join the group well that's enough for an intro for this particular episode thanks intro for this particular episode thanks intro for this particular episode thanks again for tuning in and now here's Jason again for tuning in and now here's Jason again for tuning in and now here's Jason Hamrock and his interview with Alex [Music] [Music] well Alex welcome to the show thanks for well Alex welcome to the show thanks for well Alex welcome to the show thanks for joining us how are you doing today I'm joining us how are you doing today I'm joining us how are you doing today I'm doing pretty well thank you I'm happy to doing pretty well thank you I'm happy to doing pretty well thank you I'm happy to be here I'm excited yeah glad to have be here I'm excited yeah glad to have be here I'm excited yeah glad to have you here and you you uh I want to learn you here and you you uh I want to learn you here and you you uh I want to learn all about you and so our audience can all about you and so our audience can all about you and so our audience can learn about you but uh you live in learn about you but uh you live in learn about you but uh you live in Chicago right in it's November in Chicago right in it's November in Chicago right in it's November in Chicago the weather's nice though you Chicago the weather's nice though you Chicago the weather's nice though you said yeah yeah the weather's not too bad said yeah yeah the weather's not too bad said yeah yeah the weather's not too bad it's always a roller coaster of weather it's always a roller coaster of weather it's always a roller coaster of weather you don't you never really know what you don't you never really know what you don't you never really know what you're G to wake up to but it is you're G to wake up to but it is you're G to wake up to but it is beautiful today so we will take it yeah beautiful today so we will take it yeah beautiful today so we will take it yeah the windy city you bet love it um okay the windy city you bet love it um okay the windy city you bet love it um okay so you're the com director at Mission so you're the com director at Mission so you're the com director at Mission Church tell us a little bit about Church tell us a little bit about Church tell us a little bit about Mission church and tell us a little bit Mission church and tell us a little bit Mission church and tell us a little bit about yourself and your role yeah about yourself and your role yeah about yourself and your role yeah Mission church has been around for 12 Mission church has been around for 12 Mission church has been around for 12 years we just had our 12 year years we just had our 12 year years we just had our 12 year anniversary we were a portable Church anniversary we were a portable Church anniversary we were a portable Church for most of that time uh we met in a for most of that time uh we met in a for most of that time uh we met in a middle school and then we graduated and middle school and then we graduated and middle school and then we graduated and met in a high school and then about four

  4. met in a high school and then about four met in a high school and then about four years ago we purchased a lazy boy it was years ago we purchased a lazy boy it was years ago we purchased a lazy boy it was a Lazy Boy Furniture store if you know a Lazy Boy Furniture store if you know a Lazy Boy Furniture store if you know what that is and we turned it into a what that is and we turned it into a what that is and we turned it into a church and it's in Bloomingdale so we're church and it's in Bloomingdale so we're church and it's in Bloomingdale so we're like on a non-traffic day 45 minutes out like on a non-traffic day 45 minutes out like on a non-traffic day 45 minutes out of the city um but the unique thing of the city um but the unique thing of the city um but the unique thing about where mission is and a lot of our about where mission is and a lot of our about where mission is and a lot of our heart is around the 10 that's what we heart is around the 10 that's what we heart is around the 10 that's what we call it it's the 10 surrounding towns um call it it's the 10 surrounding towns um call it it's the 10 surrounding towns um and so the interesting part about the 10 and so the interesting part about the 10 and so the interesting part about the 10 is that um it's a it's is that um it's a it's is that um it's a it's generational people who are born here generational people who are born here generational people who are born here stay here or they come back you know stay here or they come back you know stay here or they come back you know they they go and live in the city for a they they go and live in the city for a they they go and live in the city for a little bit for those 20s and then they little bit for those 20s and then they little bit for those 20s and then they come back and they raise their family come back and they raise their family come back and they raise their family here so it's really multigenerational here so it's really multigenerational here so it's really multigenerational here and we see that reflected in our here and we see that reflected in our here and we see that reflected in our church which is really cool um but yeah church which is really cool um but yeah church which is really cool um but yeah so I have been coming to Mission since I so I have been coming to Mission since I so I have been coming to Mission since I was 18 so that's 10 years now so I've was 18 so that's 10 years now so I've was 18 so that's 10 years now so I've been around for lot of the changes and been around for lot of the changes and been around for lot of the changes and the growth and the moves and all of the growth and the moves and all of the growth and the moves and all of those things um but I've been on staff those things um but I've been on staff those things um but I've been on staff here for five years okay so you're the here for five years okay so you're the here for five years okay so you're the communications director yes tell us how communications director yes tell us how communications director yes tell us how did that all did that all did that all happen yeah so I I have no formal happen yeah so I I have no formal happen yeah so I I have no formal training which I don't think is too rare training which I don't think is too rare training which I don't think is too rare in the church world but um working in a in the church world but um working in a in the church world but um working in a church was never what I thought I would church was never what I thought I would church was never what I thought I would be doing but I would never trade it for be doing but I would never trade it for be doing but I would never trade it for the world um I was just kind of one of the world um I was just kind of one of the world um I was just kind of one of those super volunteers I was on my way those super volunteers I was on my way those super volunteers I was on my way to becoming a a professional wedding to becoming a a professional wedding to becoming a a professional wedding photographer I still do that and I was photographer I still do that and I was photographer I still do that and I was doing that at the time I was just kind doing that at the time I was just kind doing that at the time I was just kind of starting it um and so you know

  5. of starting it um and so you know of starting it um and so you know usually when you're in that creative usually when you're in that creative usually when you're in that creative field you're wearing a lot of hats so I field you're wearing a lot of hats so I field you're wearing a lot of hats so I was volunteering at Mission as a photo was volunteering at Mission as a photo was volunteering at Mission as a photo volunteer um doing some social media for volunteer um doing some social media for volunteer um doing some social media for them and it just kind of got to that you them and it just kind of got to that you them and it just kind of got to that you know that gray area of like you're doing know that gray area of like you're doing know that gray area of like you're doing a lot maybe we should pay you and so um a lot maybe we should pay you and so um a lot maybe we should pay you and so um so they hired me on for just 10 hours a so they hired me on for just 10 hours a so they hired me on for just 10 hours a week and just over the past five years week and just over the past five years week and just over the past five years that's just grown and now I'm here that's just grown and now I'm here that's just grown and now I'm here full-time and um running the full-time and um running the full-time and um running the communications team and so it's been communications team and so it's been communications team and so it's been such a whirlwind and I've learned so such a whirlwind and I've learned so such a whirlwind and I've learned so much I mean I've literally just been much I mean I've literally just been much I mean I've literally just been self-taught through all of this stuff self-taught through all of this stuff self-taught through all of this stuff and so um it's but it's been such a gift and so um it's but it's been such a gift and so um it's but it's been such a gift to be a part of this team yeah yeah I I to be a part of this team yeah yeah I I to be a part of this team yeah yeah I I I can really relate to you because I I I can really relate to you because I I I can really relate to you because I I did the same thing we both did the same thing we both did the same thing we both pioneered this new position in our and pioneered this new position in our and pioneered this new position in our and the churches we we served at and uh the churches we we served at and uh the churches we we served at and uh you're actively involved with this so um you're actively involved with this so um you're actively involved with this so um I want to hit on a few things and and I want to hit on a few things and and I want to hit on a few things and and this will be really relevant to our our this will be really relevant to our our this will be really relevant to our our audience because a lot of our audience audience because a lot of our audience audience because a lot of our audience are com directors but you know there are com directors but you know there are com directors but you know there there's also all kinds of other leaders there's also all kinds of other leaders there's also all kinds of other leaders that that pay attention to our podcasts that that pay attention to our podcasts that that pay attention to our podcasts so thanks for listening uh but uh you so thanks for listening uh but uh you so thanks for listening uh but uh you know I think it's really important for know I think it's really important for know I think it's really important for us to to kind of learn and this will be us to to kind of learn and this will be us to to kind of learn and this will be really helpful for some people so just really helpful for some people so just really helpful for some people so just talk to me about when you got talk to me about when you got talk to me about when you got started um what you know going back started um what you know going back started um what you know going back would you change any of the of the would you change any of the of the would you change any of the of the methods that did to kind of build this methods that did to kind of build this methods that did to kind of build this up or what were some of the pain points up or what were some of the pain points up or what were some of the pain points that you you just kind of caught on that you you just kind of caught on that you you just kind of caught on early on as you getting early on as you getting early on as you getting started yeah so when I got on staff

  6. started yeah so when I got on staff started yeah so when I got on staff there was um like the communications there was um like the communications there was um like the communications director before me and so I was under director before me and so I was under director before me and so I was under him and um we just had really different him and um we just had really different him and um we just had really different um we had different skills in that he um we had different skills in that he um we had different skills in that he was the creative type he was so good at was the creative type he was so good at was the creative type he was so good at all the graphic design and the video and all the graphic design and the video and all the graphic design and the video and all of that stuff and I am just so Type all of that stuff and I am just so Type all of that stuff and I am just so Type A I'm a one on the anagram like I really A I'm a one on the anagram like I really A I'm a one on the anagram like I really just helped make sure things got done just helped make sure things got done just helped make sure things got done make sure that our mission vision and make sure that our mission vision and make sure that our mission vision and values were at the Forefront of it um values were at the Forefront of it um values were at the Forefront of it um and so the where so much pain came in and so the where so much pain came in and so the where so much pain came in and so much learning came in was um when and so much learning came in was um when and so much learning came in was um when he left the team to go work at another he left the team to go work at another he left the team to go work at another church it it's all good but you know church it it's all good but you know church it it's all good but you know things happen his family moved to things happen his family moved to things happen his family moved to Colorado which it's hard not to move to Colorado which it's hard not to move to Colorado which it's hard not to move to Colorado that seems to be everybody's Colorado that seems to be everybody's Colorado that seems to be everybody's favorite thing to do um but that was was favorite thing to do um but that was was favorite thing to do um but that was was just so jarring for me um you know for a just so jarring for me um you know for a just so jarring for me um you know for a lot of reasons of one no formal training lot of reasons of one no formal training lot of reasons of one no formal training two I was like 23 years old and had no two I was like 23 years old and had no two I was like 23 years old and had no idea what I was doing to begin with in idea what I was doing to begin with in idea what I was doing to begin with in life much less in this position at a life much less in this position at a life much less in this position at a church and so that's when my that was church and so that's when my that was church and so that's when my that was when my role really expanded and when I when my role really expanded and when I when my role really expanded and when I went full-time and I had to learn went full-time and I had to learn went full-time and I had to learn illustrator and Photoshop and all these illustrator and Photoshop and all these illustrator and Photoshop and all these things I had never done before um things I had never done before um things I had never done before um Premiere you like literally everything Premiere you like literally everything Premiere you like literally everything Adobe I had never touched before because Adobe I had never touched before because Adobe I had never touched before because I wasn't the one necessarily creating I wasn't the one necessarily creating I wasn't the one necessarily creating things I was really just like things I was really just like things I was really just like facilitating a lot of it yeah um and it facilitating a lot of it yeah um and it facilitating a lot of it yeah um and it was like literally at the beginning of was like literally at the beginning of was like literally at the beginning of Co so it was just a ripple effect of a Co so it was just a ripple effect of a Co so it was just a ripple effect of a lot going on but it ended up being it

  7. lot going on but it ended up being it lot going on but it ended up being it for as stressful and as hard as like for as stressful and as hard as like for as stressful and as hard as like those first six months were when he left those first six months were when he left those first six months were when he left and I was just kind of on my own I I and I was just kind of on my own I I and I was just kind of on my own I I would not be where I am today I wouldn't would not be where I am today I wouldn't would not be where I am today I wouldn't know the things I wouldn't like I think know the things I wouldn't like I think know the things I wouldn't like I think it just grew my leadership in so in so it just grew my leadership in so in so it just grew my leadership in so in so many ways of just like I don't have a many ways of just like I don't have a many ways of just like I don't have a choice I kind of I just like I have to choice I kind of I just like I have to choice I kind of I just like I have to do this this is on me now which is a do this this is on me now which is a do this this is on me now which is a huge learning curve and a huge huge learning curve and a huge huge learning curve and a huge responsibility but I think I just kind responsibility but I think I just kind responsibility but I think I just kind of rose to the occasion because I had to of rose to the occasion because I had to of rose to the occasion because I had to and I grew so much in it um but yeah so and I grew so much in it um but yeah so and I grew so much in it um but yeah so it was it was a weird learning curve it was it was a weird learning curve it was it was a weird learning curve because it I just I wasn't expecting it because it I just I wasn't expecting it because it I just I wasn't expecting it um and I wouldn't change it because it um and I wouldn't change it because it um and I wouldn't change it because it was it it was so it ended up being so was it it was so it ended up being so was it it was so it ended up being so great and I learned so much from it yeah great and I learned so much from it yeah great and I learned so much from it yeah I sometimes I think that when you're I sometimes I think that when you're I sometimes I think that when you're just forced into the fire you know it's just forced into the fire you know it's just forced into the fire you know it's either you accept it or you get out yeah either you accept it or you get out yeah either you accept it or you get out yeah you if you can't take the heat so it you if you can't take the heat so it you if you can't take the heat so it sounds like you brought it on and you sounds like you brought it on and you sounds like you brought it on and you just kind of plowed through and made it just kind of plowed through and made it just kind of plowed through and made it all happen huh yeah yeah so so the uh so all happen huh yeah yeah so so the uh so all happen huh yeah yeah so so the uh so so today so you've been in this for five so today so you've been in this for five so today so you've been in this for five years and and I know that you're you're years and and I know that you're you're years and and I know that you're you're part of the the church Communications part of the the church Communications part of the the church Communications Facebook group if you're not a part of Facebook group if you're not a part of Facebook group if you're not a part of that people you should probably join it that people you should probably join it that people you should probably join it go to Facebook and search for church go to Facebook and search for church go to Facebook and search for church Communications it's a private group it's Communications it's a private group it's Communications it's a private group it's like 33,000 people strong I love group like 33,000 people strong I love group like 33,000 people strong I love group it's so to me about your involvement it's so to me about your involvement it's so to me about your involvement there yeah I love the group I love like there yeah I love the group I love like there yeah I love the group I love like sharing the things that our church is sharing the things that our church is sharing the things that our church is doing to show other people different doing to show other people different doing to show other people different options of things they can be doing like options of things they can be doing like options of things they can be doing like so one of the I I went a little like so one of the I I went a little like so one of the I I went a little like viral on the page like two years ago

  8. viral on the page like two years ago viral on the page like two years ago because um it was like you know the because um it was like you know the because um it was like you know the heart of live streaming everybody's heart of live streaming everybody's heart of live streaming everybody's hiring they're trying to figure out hiring they're trying to figure out hiring they're trying to figure out things to make their Church live stream things to make their Church live stream things to make their Church live stream and I posted on there and I said our and I posted on there and I said our and I posted on there and I said our church has stopped live streaming here church has stopped live streaming here church has stopped live streaming here is our two-minute welcome to mission is our two-minute welcome to mission is our two-minute welcome to mission video and how we are and here's like our video and how we are and here's like our video and how we are and here's like our decision and so that got a ton of decision and so that got a ton of decision and so that got a ton of feedback positive and negative it was it feedback positive and negative it was it feedback positive and negative it was it was fun but it was a I I just love the was fun but it was a I I just love the was fun but it was a I I just love the group because it is great to just like group because it is great to just like group because it is great to just like obviously there's so many different obviously there's so many different obviously there's so many different contexts there's so much uh from my city contexts there's so much uh from my city contexts there's so much uh from my city to the next it's so different the people to the next it's so different the people to the next it's so different the people group you're you're serving and so it's group you're you're serving and so it's group you're you're serving and so it's just a great way to learn from people just a great way to learn from people just a great way to learn from people and to also teach people in like a and to also teach people in like a and to also teach people in like a loving way obviously like I don't you loving way obviously like I don't you loving way obviously like I don't you know I I'm just giving you ideas you know I I'm just giving you ideas you know I I'm just giving you ideas you don't have to do anything with it but I don't have to do anything with it but I don't have to do anything with it but I love to see other people's ideas I think love to see other people's ideas I think love to see other people's ideas I think cool to see what other churches are cool to see what other churches are cool to see what other churches are doing I ask so many questions on there I doing I ask so many questions on there I doing I ask so many questions on there I say show me your merch I need some say show me your merch I need some say show me your merch I need some inspiration show me what you're doing inspiration show me what you're doing inspiration show me what you're doing for Christmas so it's it's really fun to for Christmas so it's it's really fun to for Christmas so it's it's really fun to be a part of and especially in a role be a part of and especially in a role be a part of and especially in a role where I am for a lot of it a one woman where I am for a lot of it a one woman where I am for a lot of it a one woman show it's great to just like have some show it's great to just like have some show it's great to just like have some people to bounce ideas off of yeah people to bounce ideas off of yeah people to bounce ideas off of yeah totally totally yeah so speaking of that totally totally yeah so speaking of that totally totally yeah so speaking of that so you just mentioned and I'm really so you just mentioned and I'm really so you just mentioned and I'm really impressed because you had to learn all impressed because you had to learn all impressed because you had to learn all these Adobe products and that's not easy these Adobe products and that's not easy these Adobe products and that's not easy right that's that takes time and you're right that's that takes time and you're right that's that takes time and you're so you're not only doing you know your so you're not only doing you know your so you're not only doing you know your com director role you're also learning com director role you're also learning com director role you're also learning all the all the all the tools so talk to me a little bit about tools so talk to me a little bit about tools so talk to me a little bit about that com director role what's been one that com director role what's been one that com director role what's been one of the biggest um you know hurdles or

  9. of the biggest um you know hurdles or of the biggest um you know hurdles or maybe you can share with somebody who's maybe you can share with somebody who's maybe you can share with somebody who's who's younger than you that's they're who's younger than you that's they're who's younger than you that's they're kind of they've just started out in the kind of they've just started out in the kind of they've just started out in the seat what's one thing you had to learn seat what's one thing you had to learn seat what's one thing you had to learn and and over five years you you've kind and and over five years you you've kind and and over five years you you've kind of had to learn how to master this is it of had to learn how to master this is it of had to learn how to master this is it in leadership or is it delegating or in leadership or is it delegating or in leadership or is it delegating or what what's been what what's been what what's been something you've had to learn yeah I something you've had to learn yeah I something you've had to learn yeah I think think think um I think what I hear a lot from people um I think what I hear a lot from people um I think what I hear a lot from people who are in similar roles as me in who are in similar roles as me in who are in similar roles as me in churches is um it the the hard part churches is um it the the hard part churches is um it the the hard part about doing Communications for a church about doing Communications for a church about doing Communications for a church is you are you're everybody's person is you are you're everybody's person is you are you're everybody's person like everybody's coming to you with like everybody's coming to you with like everybody's coming to you with their thing and their thing is the most their thing and their thing is the most their thing and their thing is the most important thing and so it really is a important thing and so it really is a important thing and so it really is a balancing act of what has priority what balancing act of what has priority what balancing act of what has priority what needs to be done today what can wait needs to be done today what can wait needs to be done today what can wait until after this Sunday um so so much of until after this Sunday um so so much of until after this Sunday um so so much of it is is just a a a delegation of yeah it is is just a a a delegation of yeah it is is just a a a delegation of yeah maybe they're all your tasks but you maybe they're all your tasks but you maybe they're all your tasks but you need to delegate your own tasks of just need to delegate your own tasks of just need to delegate your own tasks of just like okay when can I do this when do I like okay when can I do this when do I like okay when can I do this when do I you know what takes priority and so you know what takes priority and so you know what takes priority and so something that our church has done that something that our church has done that something that our church has done that has been really helpful about two years has been really helpful about two years has been really helpful about two years ago every team sat down and said and ago every team sat down and said and ago every team sat down and said and made a huge list we had these huge um made a huge list we had these huge um made a huge list we had these huge um pieces of paper and we wrote a list of pieces of paper and we wrote a list of pieces of paper and we wrote a list of everything we did that year whether it everything we did that year whether it everything we did that year whether it was the kids team the high school team was the kids team the high school team was the kids team the high school team or the communications Team every single or the communications Team every single or the communications Team every single thing we did that year every event every thing we did that year every event every thing we did that year every event every project every paper we handed out and project every paper we handed out and project every paper we handed out and then we went down the line and answered then we went down the line and answered then we went down the line and answered like five to seven questions about if

  10. like five to seven questions about if like five to seven questions about if they're really lining up with our they're really lining up with our they're really lining up with our mission vision and values to help people mission vision and values to help people mission vision and values to help people find and follow Christ to see a movement find and follow Christ to see a movement find and follow Christ to see a movement of Jesus in the ten In Our Lifetime did of Jesus in the ten In Our Lifetime did of Jesus in the ten In Our Lifetime did people gather grow or go because of this people gather grow or go because of this people gather grow or go because of this task that we did and I think just task that we did and I think just task that we did and I think just organiz ation Al from the top down that organiz ation Al from the top down that organiz ation Al from the top down that gave all of us such a great lens of what gave all of us such a great lens of what gave all of us such a great lens of what really is important because yes there really is important because yes there really is important because yes there are a lot of fun things there's a lot of are a lot of fun things there's a lot of are a lot of fun things there's a lot of great ideas but not every great idea has great ideas but not every great idea has great ideas but not every great idea has to get done and I think when you really to get done and I think when you really to get done and I think when you really have the which I think something have the which I think something have the which I think something something I am grateful for and something I am grateful for and something I am grateful for and truthfully I had no part of it's really truthfully I had no part of it's really truthfully I had no part of it's really our leadership they have such a clear our leadership they have such a clear our leadership they have such a clear direction of where we're going as a direction of where we're going as a direction of where we're going as a church our mission vision and values and church our mission vision and values and church our mission vision and values and so it gives us such a great lens to see so it gives us such a great lens to see so it gives us such a great lens to see what work is the most important work and what work is the most important work and what work is the most important work and so I think like I said I didn't come up so I think like I said I didn't come up so I think like I said I didn't come up with that it organizationally from the with that it organizationally from the with that it organizationally from the top down they've they've instilled that top down they've they've instilled that top down they've they've instilled that in us and so that has helped me so much in us and so that has helped me so much in us and so that has helped me so much in my job just to say hey I love this in my job just to say hey I love this in my job just to say hey I love this idea for this kids event thing whatever idea for this kids event thing whatever idea for this kids event thing whatever but just really getting to the heart of but just really getting to the heart of but just really getting to the heart of like why are we doing it are we doing it like why are we doing it are we doing it like why are we doing it are we doing it because it's a fun great idea that you because it's a fun great idea that you because it's a fun great idea that you saw on Tik Tok and other students liked saw on Tik Tok and other students liked saw on Tik Tok and other students liked it that's great I love that but also at it that's great I love that but also at it that's great I love that but also at the same time is this furthering our the same time is this furthering our the same time is this furthering our vision as a church is are more people vision as a church is are more people vision as a church is are more people entering the kingdom because of this and entering the kingdom because of this and entering the kingdom because of this and so I think there's just you really need so I think there's just you really need so I think there's just you really need to um you got to see the end in sight to um you got to see the end in sight to um you got to see the end in sight well I I love that example and what a

  11. well I I love that example and what a well I I love that example and what a great exercise to go through and you're great exercise to go through and you're great exercise to go through and you're right I mean that had to be from the right I mean that had to be from the right I mean that had to be from the leadership down so if you're not in a leadership down so if you're not in a leadership down so if you're not in a leadership spot in you're listening to leadership spot in you're listening to leadership spot in you're listening to this there's a way to lead up to say can this there's a way to lead up to say can this there's a way to lead up to say can we look over the P 2023 and figure out we look over the P 2023 and figure out we look over the P 2023 and figure out all the stuff we did and you can make an all the stuff we did and you can make an all the stuff we did and you can make an argument right as strong as you want to argument right as strong as you want to argument right as strong as you want to say oh that aligned but really did it say oh that aligned but really did it say oh that aligned but really did it not that it you shouldn't do it it's not that it you shouldn't do it it's not that it you shouldn't do it it's maybe you just have to rethink the maybe you just have to rethink the maybe you just have to rethink the strategy make sure it does align with strategy make sure it does align with strategy make sure it does align with with our our mission our vision and our with our our mission our vision and our with our our mission our vision and our our core values and what we're trying to our core values and what we're trying to our core values and what we're trying to help our people do and uh what a and help our people do and uh what a and help our people do and uh what a and plus it gives you clarity as the com plus it gives you clarity as the com plus it gives you clarity as the com director it helps you understand maybe director it helps you understand maybe director it helps you understand maybe the the the tears of what gets promoted and how big tears of what gets promoted and how big tears of what gets promoted and how big and when and all all that which gives and when and all all that which gives and when and all all that which gives that structure that you kind of like I that structure that you kind of like I that structure that you kind of like I think you're you like to thrive in the think you're you like to thrive in the think you're you like to thrive in the structure structure structure Z love structure I'm the other way Z love structure I'm the other way Z love structure I'm the other way around I'm like I can I like structure around I'm like I can I like structure around I'm like I can I like structure but I like to operate over here in the but I like to operate over here in the but I like to operate over here in the corner a little bit oh no I'm a little corner a little bit oh no I'm a little corner a little bit oh no I'm a little bit of bit of bit of both but I know we need because people both but I know we need because people both but I know we need because people need it right it's just it's just the need it right it's just it's just the need it right it's just it's just the way it it's the best approach to being a way it it's the best approach to being a way it it's the best approach to being a com com com director so wow that was a great director so wow that was a great director so wow that was a great exercise for you then that really gave exercise for you then that really gave exercise for you then that really gave you in your department a lot more you in your department a lot more you in your department a lot more clarity in terms of the pecking order of clarity in terms of the pecking order of clarity in terms of the pecking order of who gets what yes exactly wow okay so who gets what yes exactly wow okay so who gets what yes exactly wow okay so tell have you been able to grow your tell have you been able to grow your tell have you been able to grow your team are are you a oneperson team are are you a oneperson team are are you a oneperson team so um the way our staff has been team so um the way our staff has been team so um the way our staff has been structured has been the creative team is

  12. structured has been the creative team is structured has been the creative team is one thing so we've kind of grouped one thing so we've kind of grouped one thing so we've kind of grouped together worship production and together worship production and together worship production and Communications and so that has kind of Communications and so that has kind of Communications and so that has kind of just been a team and so the guy who just been a team and so the guy who just been a team and so the guy who leads worship and was like our worship leads worship and was like our worship leads worship and was like our worship director really he functions a lot as director really he functions a lot as director really he functions a lot as like our creative director he very much like our creative director he very much like our creative director he very much like sees the whole Vision um whether like sees the whole Vision um whether like sees the whole Vision um whether that's like from a Sunday programming that's like from a Sunday programming that's like from a Sunday programming kind of thing um and so he really helps kind of thing um and so he really helps kind of thing um and so he really helps me a lot in just kind of um like I said me a lot in just kind of um like I said me a lot in just kind of um like I said I wasn't trained in these things I'm I wasn't trained in these things I'm I wasn't trained in these things I'm really more of the like structure make really more of the like structure make really more of the like structure make sure it gets done kind of person but sure it gets done kind of person but sure it gets done kind of person but I've had to do the design just because I've had to do the design just because I've had to do the design just because it's felt it's it's on my plate and it's felt it's it's on my plate and it's felt it's it's on my plate and that's great and I've I've made it work that's great and I've I've made it work that's great and I've I've made it work I wouldn't say it's my strongest thing I I wouldn't say it's my strongest thing I I wouldn't say it's my strongest thing I bring to the table but so he has helped bring to the table but so he has helped bring to the table but so he has helped me a lot in that area of just another me a lot in that area of just another me a lot in that area of just another person to look at things he kind of has person to look at things he kind of has person to look at things he kind of has a little bit more background in that a little bit more background in that a little bit more background in that stuff and so he'll help me just like stuff and so he'll help me just like stuff and so he'll help me just like make sure those things are in line and make sure those things are in line and make sure those things are in line and work with our brand um and he does all work with our brand um and he does all work with our brand um and he does all of our video so something with of our video so something with of our video so something with Communications that I don't do is our Communications that I don't do is our Communications that I don't do is our video I I take photos but I video is not video I I take photos but I video is not video I I take photos but I video is not my thing and so he does all of our video my thing and so he does all of our video my thing and so he does all of our video stuff but yeah otherwise as far as like stuff but yeah otherwise as far as like stuff but yeah otherwise as far as like our website social media marketing all our website social media marketing all our website social media marketing all of that falls under my plate okay yeah of that falls under my plate okay yeah of that falls under my plate okay yeah that's something you've had to learn that's something you've had to learn that's something you've had to learn right you've had to learn how to uh uh right you've had to learn how to uh uh right you've had to learn how to uh uh you know own those those assets th those you know own those those assets th those you know own those those assets th those tools that you guys use and then of tools that you guys use and then of tools that you guys use and then of course all your other com director stuff course all your other com director stuff course all your other com director stuff you know strategies and and all the you know strategies and and all the you know strategies and and all the different you know the the Ministries different you know the the Ministries different you know the the Ministries that have that want promotions and all that have that want promotions and all that have that want promotions and all that that kind of that falls underneath that that kind of that falls underneath that that kind of that falls underneath you yeah what's uh what's been your uh

  13. you yeah what's uh what's been your uh you yeah what's uh what's been your uh your project management tool that you've your project management tool that you've your project management tool that you've used so we use base camp our whole staff used so we use base camp our whole staff used so we use base camp our whole staff uses it um I love it because love a list uses it um I love it because love a list uses it um I love it because love a list so I just I have everybody and that that so I just I have everybody and that that so I just I have everybody and that that was a big growing point for us of just was a big growing point for us of just was a big growing point for us of just you know from the 70 yearolds on our you know from the 70 yearolds on our you know from the 70 yearolds on our team who you know lead our 50 plus team who you know lead our 50 plus team who you know lead our 50 plus Ministry all the way down to I mean I'm Ministry all the way down to I mean I'm Ministry all the way down to I mean I'm the baby on staff but for every Ministry the baby on staff but for every Ministry the baby on staff but for every Ministry it was just like some people email some it was just like some people email some it was just like some people email some people call some people text some people people call some people text some people people call some people text some people you know and so we really had to you know and so we really had to you know and so we really had to streamline hey I have I am I am trying streamline hey I have I am I am trying streamline hey I have I am I am trying to help all of you achieve the same to help all of you achieve the same to help all of you achieve the same thing I want your people to know about thing I want your people to know about thing I want your people to know about what is going on I want to help you as what is going on I want to help you as what is going on I want to help you as well as I can but in order for me to do well as I can but in order for me to do well as I can but in order for me to do that you have to follow my system I need that you have to follow my system I need that you have to follow my system I need you to go in and make me a to-do I need you to go in and make me a to-do I need you to go in and make me a to-do I need a due date I need to know who's seeing a due date I need to know who's seeing a due date I need to know who's seeing it I need to know if we're printing it it I need to know if we're printing it it I need to know if we're printing it in house or if we're sending it out you in house or if we're sending it out you in house or if we're sending it out you know so that it's never going to be know so that it's never going to be know so that it's never going to be perfect and I know that but it has perfect and I know that but it has perfect and I know that but it has helped me a ton keep everything that I helped me a ton keep everything that I helped me a ton keep everything that I need to do straight and have a system need to do straight and have a system need to do straight and have a system yeah well that's really that's great yeah well that's really that's great yeah well that's really that's great advice for anybody yes and I'm a big fan advice for anybody yes and I'm a big fan advice for anybody yes and I'm a big fan of that by the way I you know having of that by the way I you know having of that by the way I you know having those hallway conversations yeah is fine those hallway conversations yeah is fine those hallway conversations yeah is fine but don't that's not the request right but don't that's not the request right but don't that's not the request right it's an email not not a text message it's an email not not a text message it's an email not not a text message uhuh you got to go and fill out the form uhuh you got to go and fill out the form uhuh you got to go and fill out the form and give us all the details because and give us all the details because and give us all the details because that's the only way it gets into the that's the only way it gets into the that's the only way it gets into the system and you know you're living that

  14. system and you know you're living that system and you know you're living that out so that if somebody does come to out so that if somebody does come to out so that if somebody does come to you're like that's great but you make you're like that's great but you make you're like that's great but you make sure you follow the rules yes yeah and sure you follow the rules yes yeah and sure you follow the rules yes yeah and and that's the thing to too it's it's and that's the thing to too it's it's and that's the thing to too it's it's once you put the plan in place and you once you put the plan in place and you once you put the plan in place and you have those conversations with everybody have those conversations with everybody have those conversations with everybody then there's something to go back to then there's something to go back to then there's something to go back to when they break the rules I'm using when they break the rules I'm using when they break the rules I'm using quotations will then that's gonna happen quotations will then that's gonna happen quotations will then that's gonna happen yeah for sure but then it's a learning yeah for sure but then it's a learning yeah for sure but then it's a learning moment of saying hey I would love to do moment of saying hey I would love to do moment of saying hey I would love to do that for you but please do it this way that for you but please do it this way that for you but please do it this way next time you know so at least once you next time you know so at least once you next time you know so at least once you have the rules they can ask for have the rules they can ask for have the rules they can ask for forgiveness but it's good to have forgiveness but it's good to have forgiveness but it's good to have something to fall back on it never ends something to fall back on it never ends something to fall back on it never ends it never ends it's just yep and and you it never ends it's just yep and and you it never ends it's just yep and and you know you kind I always I always saw the know you kind I always I always saw the know you kind I always I always saw the Ministries as my clients so to speak Ministries as my clients so to speak Ministries as my clients so to speak right and and I knew that my my biggest right and and I knew that my my biggest right and and I knew that my my biggest client was my lead pastor and my second client was my lead pastor and my second client was my lead pastor and my second biggest client was the weekend service biggest client was the weekend service biggest client was the weekend service because that's just where church and because that's just where church and because that's just where church and everything happens on the weekend inside everything happens on the weekend inside everything happens on the weekend inside of church but from there on down I had of church but from there on down I had of church but from there on down I had all these clients right and my job was all these clients right and my job was all these clients right and my job was to serve them well I never wanted to say to serve them well I never wanted to say to serve them well I never wanted to say no I wanted to say well I may not be no I wanted to say well I may not be no I wanted to say well I may not be able to do that but we can do this able to do that but we can do this able to do that but we can do this you're always wanting them to you're always wanting them to you're always wanting them to win and in you're it's a team so even win and in you're it's a team so even win and in you're it's a team so even though they're a client we're on the though they're a client we're on the though they're a client we're on the same team but same team but same team but kind of how I saw it I'm sure that's kind of how I saw it I'm sure that's kind of how I saw it I'm sure that's kind of how you're where you're leading kind of how you're where you're leading kind of how you're where you're leading into that in that area yes so let me ask into that in that area yes so let me ask into that in that area yes so let me ask you a question because this is I I you a question because this is I I you a question because this is I I always love to talk about this because always love to talk about this because always love to talk about this because at missional marketing we really help at missional marketing we really help at missional marketing we really help churches with a sort of the top of churches with a sort of the top of churches with a sort of the top of funnel or reaching people outside the funnel or reaching people outside the funnel or reaching people outside the church we love people in the church but church we love people in the church but church we love people in the church but it's always about the one who doesn't it's always about the one who doesn't it's always about the one who doesn't know Jesus kind of so how much of your know Jesus kind of so how much of your know Jesus kind of so how much of your time gets gets kind of divied up between

  15. time gets gets kind of divied up between time gets gets kind of divied up between that front door and and making sure that front door and and making sure that front door and and making sure people are are are w people are are are w people are are are w of mission and they're walking through of mission and they're walking through of mission and they're walking through versus in the PE or in the seats and versus in the PE or in the seats and versus in the PE or in the seats and you're trying to help disciple you're trying to help disciple you're trying to help disciple them uh I wish it was a I wish I could them uh I wish it was a I wish I could them uh I wish it was a I wish I could focus on the latter more I wish I could focus on the latter more I wish I could focus on the latter more I wish I could focus more on the people outside focus more on the people outside focus more on the people outside obviously it's hard in the Whirlwind of obviously it's hard in the Whirlwind of obviously it's hard in the Whirlwind of just we got to serve the people that are just we got to serve the people that are just we got to serve the people that are coming here but the so I would say you coming here but the so I would say you coming here but the so I would say you know majority of the time I'm working on know majority of the time I'm working on know majority of the time I'm working on Ministry stuff and helping the PE you Ministry stuff and helping the PE you Ministry stuff and helping the PE you know helping the weekends happen and I know helping the weekends happen and I know helping the weekends happen and I think that's a normal part of the job think that's a normal part of the job think that's a normal part of the job but um the interesting thing about but um the interesting thing about but um the interesting thing about mission is we we don't do small groups mission is we we don't do small groups mission is we we don't do small groups um we do missional communities and so um we do missional communities and so um we do missional communities and so the short version of that is we do the short version of that is we do the short version of that is we do something we do a growth track and it something we do a growth track and it something we do a growth track and it starts with Alpha which a lot of people starts with Alpha which a lot of people starts with Alpha which a lot of people are familiar with Alpha is all over the are familiar with Alpha is all over the are familiar with Alpha is all over the world so we start with Alpha and that is world so we start with Alpha and that is world so we start with Alpha and that is like our greatest invitation um this we like our greatest invitation um this we like our greatest invitation um this we do it twice a year and this past term I do it twice a year and this past term I do it twice a year and this past term I believe we had 350 people in Alpha so believe we had 350 people in Alpha so believe we had 350 people in Alpha so it's you it's really well re received a it's you it's really well re received a it's you it's really well re received a lot of people um come and More Than A lot of people um come and More Than A lot of people um come and More Than A lot of people come we see a lot of lot of people come we see a lot of lot of people come we see a lot of salvations we see a lot of baptism out salvations we see a lot of baptism out salvations we see a lot of baptism out of it and so it's really a gift to be of it and so it's really a gift to be of it and so it's really a gift to be able to uh to do that and just to have able to uh to do that and just to have able to uh to do that and just to have that tool um so we do alpha and then we that tool um so we do alpha and then we that tool um so we do alpha and then we do the partner course which is really do the partner course which is really do the partner course which is really similar to like becoming a member at a similar to like becoming a member at a similar to like becoming a member at a church we call it being a partner at our church we call it being a partner at our church we call it being a partner at our church and this course really just shows church and this course really just shows church and this course really just shows people like what it's like to be a part people like what it's like to be a part people like what it's like to be a part of our church and in there they learn

  16. of our church and in there they learn of our church and in there they learn the importance of inviting giving and the importance of inviting giving and the importance of inviting giving and volunteering because that is how you are volunteering because that is how you are volunteering because that is how you are part of a church those are the three part of a church those are the three part of a church those are the three things that will help you feel part of things that will help you feel part of things that will help you feel part of this church family and so that's what this church family and so that's what this church family and so that's what the partner course is all about and then the partner course is all about and then the partner course is all about and then after the partner course is the planter after the partner course is the planter after the partner course is the planter course and this is where we teach people course and this is where we teach people course and this is where we teach people to go to be a disciple and to be the to go to be a disciple and to be the to go to be a disciple and to be the church not just at the church our whole church not just at the church our whole church not just at the church our whole church really um is stands on the verse church really um is stands on the verse church really um is stands on the verse of um Jesus's last words to his of um Jesus's last words to his of um Jesus's last words to his disciples to go and make disciples yeah disciples to go and make disciples yeah disciples to go and make disciples yeah yeah and so um during the planter course yeah and so um during the planter course yeah and so um during the planter course is when we help people kind of it's it's is when we help people kind of it's it's is when we help people kind of it's it's kind of sad in a lot of way it's kind of sad in a lot of way it's kind of sad in a lot of way it's reverting back to what church was reverting back to what church was reverting back to what church was supposed to be to what Jesus was supposed to be to what Jesus was supposed to be to what Jesus was teaching us long all these years ago of teaching us long all these years ago of teaching us long all these years ago of it's not meant to just be a me me me it's not meant to just be a me me me it's not meant to just be a me me me thing we want people to know the love of thing we want people to know the love of thing we want people to know the love of Jesus and so to just be kind to your Jesus and so to just be kind to your Jesus and so to just be kind to your neighbor to be um to just be where neighbor to be um to just be where neighbor to be um to just be where you're at with a new intention to just you're at with a new intention to just you're at with a new intention to just show people the love of Jesus to always show people the love of Jesus to always show people the love of Jesus to always have an answer for the hope that you have an answer for the hope that you have an answer for the hope that you have and so through the planter course have and so through the planter course have and so through the planter course we launch missional communities we've we launch missional communities we've we launch missional communities we've got about 50 missional Comm communities got about 50 missional Comm communities got about 50 missional Comm communities right now and so you know when somebody right now and so you know when somebody right now and so you know when somebody walks through the doors of Mission to go walks through the doors of Mission to go walks through the doors of Mission to go back to your question so when somebody back to your question so when somebody back to your question so when somebody walks through the doors of mission they walks through the doors of mission they walks through the doors of mission they go to guest Central they meet them they go to guest Central they meet them they go to guest Central they meet them they get their free mug and most people's get their free mug and most people's get their free mug and most people's first question is how do I get plugged first question is how do I get plugged first question is how do I get plugged in with a small group what are your in with a small group what are your in with a small group what are your women's Ministries all these things we women's Ministries all these things we women's Ministries all these things we don't do any of that and we're straight don't do any of that and we're straight don't do any of that and we're straight up with them and we tell them about the up with them and we tell them about the up with them and we tell them about the growth track and that our hope would be growth track and that our hope would be growth track and that our hope would be that one day they can join a missional that one day they can join a missional that one day they can join a missional community so that they can go and tell

  17. community so that they can go and tell community so that they can go and tell people about the love of Jesus and so people about the love of Jesus and so people about the love of Jesus and so not like um it it's very much who we are not like um it it's very much who we are not like um it it's very much who we are as a church when you walk in you know as a church when you walk in you know as a church when you walk in you know that we've got an aircraft carrier on that we've got an aircraft carrier on that we've got an aircraft carrier on our wall because it's a great our wall because it's a great our wall because it's a great conversation starter of this is the kind conversation starter of this is the kind conversation starter of this is the kind of church that we are we're an aircraft of church that we are we're an aircraft of church that we are we're an aircraft carrier come here it's important to be carrier come here it's important to be carrier come here it's important to be here be on this ship get fueled up and here be on this ship get fueled up and here be on this ship get fueled up and then go out and go out into your then go out and go out into your then go out and go out into your neighborhoods and your communities and neighborhoods and your communities and neighborhoods and your communities and so to answer your question I yes most of so to answer your question I yes most of so to answer your question I yes most of my job is about the Sun the weekend my job is about the Sun the weekend my job is about the Sun the weekend Gatherings and so much of that but our Gatherings and so much of that but our Gatherings and so much of that but our church is about so much more than that church is about so much more than that church is about so much more than that and so to the the long and the short is and so to the the long and the short is and so to the the long and the short is like our vision is is so clear and like our vision is is so clear and like our vision is is so clear and upfront um that it is a big part of my upfront um that it is a big part of my upfront um that it is a big part of my job but I don't have to do a lot for it job but I don't have to do a lot for it job but I don't have to do a lot for it because from the top down we are just because from the top down we are just because from the top down we are just always communicating Our Hope for you is always communicating Our Hope for you is always communicating Our Hope for you is that you would be a part of this that you would be a part of this that you would be a part of this missional community and share the love missional community and share the love missional community and share the love of Jesus with other people yeah I well I of Jesus with other people yeah I well I of Jesus with other people yeah I well I love your answer and I and I because I love your answer and I and I because I love your answer and I and I because I love the structure of it yeah I love the love the structure of it yeah I love the love the structure of it yeah I love the idea idea idea that the you know as the only way that that the you know as the only way that that the you know as the only way that the Baton of faith gets handed off to the Baton of faith gets handed off to the Baton of faith gets handed off to the next person is you and me it's it's the next person is you and me it's it's the next person is you and me it's it's our it's the church it's the people yeah our it's the church it's the people yeah our it's the church it's the people yeah that's the only way it you know we have that's the only way it you know we have that's the only way it you know we have to hand it if we don't hand it off you to hand it if we don't hand it off you to hand it if we don't hand it off you know this the church stops to grow it know this the church stops to grow it know this the church stops to grow it doesn't grow so but what you're doing doesn't grow so but what you're doing doesn't grow so but what you're doing though is you're you're equipping your

  18. though is you're you're equipping your though is you're you're equipping your own people to do your job basically yeah own people to do your job basically yeah own people to do your job basically yeah to to you're you're tooling them up and to to you're you're tooling them up and to to you're you're tooling them up and and giving them the vision of this is and giving them the vision of this is and giving them the vision of this is this is what's expected when you when this is what's expected when you when this is what's expected when you when you make this you know your yeah my my you make this you know your yeah my my you make this you know your yeah my my the a church I I I know about is they the a church I I I know about is they the a church I I I know about is they called ownership they don't have members called ownership they don't have members called ownership they don't have members they have owners oh that's cool yeah they have owners oh that's cool yeah they have owners oh that's cool yeah because you own it's you own your because you own it's you own your because you own it's you own your faith you own what you do with that faith you own what you do with that faith you own what you do with that faith and this is just a building that faith and this is just a building that faith and this is just a building that you give to so we're all owners of it so you give to so we're all owners of it so you give to so we're all owners of it so our job is our job is our job is to you know live it out well and so I to you know live it out well and so I to you know live it out well and so I love your your uh your approach to that love your your uh your approach to that love your your uh your approach to that not that you you wouldn't want to maybe not that you you wouldn't want to maybe not that you you wouldn't want to maybe promote some things here or there right promote some things here or there right promote some things here or there right yeah but using your own people to be the yeah but using your own people to be the yeah but using your own people to be the ambassadors to be the the brand ambassadors to be the the brand ambassadors to be the the brand evangelist that's gonna go out and and evangelist that's gonna go out and and evangelist that's gonna go out and and share and invite and bring is is just share and invite and bring is is just share and invite and bring is is just really strong so yeah kudos to your really strong so yeah kudos to your really strong so yeah kudos to your leadership team to make that the the the leadership team to make that the the the leadership team to make that the the the posture and the approach to how you're posture and the approach to how you're posture and the approach to how you're going to do things it's good yeah I am going to do things it's good yeah I am going to do things it's good yeah I am very lucky to have uh to work under a very lucky to have uh to work under a very lucky to have uh to work under a very clear Vision because I know that very clear Vision because I know that very clear Vision because I know that that's missing in so many churches and that's missing in so many churches and that's missing in so many churches and I've talked to a lot of people um who do I've talked to a lot of people um who do I've talked to a lot of people um who do my job in in other churches and um very my job in in other churches and um very my job in in other churches and um very lucky that they they've got such a clear lucky that they they've got such a clear lucky that they they've got such a clear structure it makes my job a lot easier structure it makes my job a lot easier structure it makes my job a lot easier yeah it does yeah a lot of a lot of yeah it does yeah a lot of a lot of yeah it does yeah a lot of a lot of other com directors they don't have that other com directors they don't have that other com directors they don't have that kind of ment the leadership doesn't have kind of ment the leadership doesn't have kind of ment the leadership doesn't have that mentality necessarily it's always that mentality necessarily it's always that mentality necessarily it's always just about you know people at the church just about you know people at the church just about you know people at the church and and that kind of stuff and moving and and that kind of stuff and moving and and that kind of stuff and moving those people getting into a small group

  19. those people getting into a small group those people getting into a small group and working on their faith which is and working on their faith which is and working on their faith which is great I love that yeah but uh it's a great I love that yeah but uh it's a great I love that yeah but uh it's a different it's a different different it's a different different it's a different mindset you know and so I'm always mindset you know and so I'm always mindset you know and so I'm always encouraging churches as a former encouraging churches as a former encouraging churches as a former communication director myself of going communication director myself of going communication director myself of going get your people the the tools they need get your people the the tools they need get your people the the tools they need right and and let them go and invite and right and and let them go and invite and right and and let them go and invite and bring their friends and families and bring their friends and families and bring their friends and families and I'll even work with churches to kind of I'll even work with churches to kind of I'll even work with churches to kind of say hey we're g to Target this say hey we're g to Target this say hey we're g to Target this neighborhood you tell the people who neighborhood you tell the people who neighborhood you tell the people who live in that neighborhood here's what live in that neighborhood here's what live in that neighborhood here's what we're doing as a church to support you we're doing as a church to support you we're doing as a church to support you we're going to run some ads and do a we're going to run some ads and do a we're going to run some ads and do a direct mail piece or whatever it is but direct mail piece or whatever it is but direct mail piece or whatever it is but we need you to go do your we need you to go do your we need you to go do your job that'd be kind of a cool approach as job that'd be kind of a cool approach as job that'd be kind of a cool approach as well so yeah y so you so five years well so yeah y so you so five years well so yeah y so you so five years you're into this into this gig and you're into this into this gig and you're into this into this gig and you've learned a lot and um and you you've learned a lot and um and you you've learned a lot and um and you mentioned that you know the the church mentioned that you know the the church mentioned that you know the the church Communications Facebook group is where Communications Facebook group is where Communications Facebook group is where you really hone in what kind of advice you really hone in what kind of advice you really hone in what kind of advice do you give somebody who's uh who's new do you give somebody who's uh who's new do you give somebody who's uh who's new to the church World in terms of to the church World in terms of to the church World in terms of communications like communications like communications like what what would you drop on them what what would you drop on them what what would you drop on them I I I think so when I came in I I was gifted think so when I came in I I was gifted think so when I came in I I was gifted to be able to take the Reigns from to be able to take the Reigns from to be able to take the Reigns from everyone so as far as all of the everyone so as far as all of the everyone so as far as all of the Facebook pages all of the emails and I Facebook pages all of the emails and I Facebook pages all of the emails and I was able to kind of reconstruct those was able to kind of reconstruct those was able to kind of reconstruct those things to be one voice so I think kind things to be one voice so I think kind things to be one voice so I think kind of going back to what we were talking of going back to what we were talking of going back to what we were talking about like what are the most important

  20. about like what are the most important about like what are the most important things things things what gets pushed on stage what gets what gets pushed on stage what gets what gets pushed on stage what gets pushed on the email what's get what gets pushed on the email what's get what gets pushed on the email what's get what gets pushed here I think in the same vein um pushed here I think in the same vein um pushed here I think in the same vein um I think it's it can be messy or I think it's it can be messy or I think it's it can be messy or confusing when there are so many voices confusing when there are so many voices confusing when there are so many voices coming out of your church um so many coming out of your church um so many coming out of your church um so many emails going to people whether it's emails going to people whether it's emails going to people whether it's because they volunteer or because they because they volunteer or because they because they volunteer or because they have a preschool or you know whatever um have a preschool or you know whatever um have a preschool or you know whatever um so I am really all about Clarity and so I am really all about Clarity and so I am really all about Clarity and reducing noise and I I think it's really reducing noise and I I think it's really reducing noise and I I think it's really normal that um churches can be really normal that um churches can be really normal that um churches can be really noisy I I'm using quotations again of noisy I I'm using quotations again of noisy I I'm using quotations again of just like there's a lot of information just like there's a lot of information just like there's a lot of information going out and yes people care about it going out and yes people care about it going out and yes people care about it and they want to know what your upcoming and they want to know what your upcoming and they want to know what your upcoming event is and they want to know about event is and they want to know about event is and they want to know about what's going on but how can you simplify what's going on but how can you simplify what's going on but how can you simplify that for somebody so for example I um I that for somebody so for example I um I that for somebody so for example I um I had always wanted to do this but I was had always wanted to do this but I was had always wanted to do this but I was kind of always just afraid of the work kind of always just afraid of the work kind of always just afraid of the work and so uh about two years ago we were and so uh about two years ago we were and so uh about two years ago we were sending four like mass emails a week one sending four like mass emails a week one sending four like mass emails a week one for kids like if you have a kid one if for kids like if you have a kid one if for kids like if you have a kid one if you have a student so a middle schooler you have a student so a middle schooler you have a student so a middle schooler or a high schooler um one for our 50 or a high schooler um one for our 50 or a high schooler um one for our 50 plus Ministry and then just one all Mass plus Ministry and then just one all Mass plus Ministry and then just one all Mass church email and I was overwhelmed by church email and I was overwhelmed by church email and I was overwhelmed by that and I thought it was too much that and I thought it was too much that and I thought it was too much because there's people who fall into because there's people who fall into because there's people who fall into multiple of those categories and I just multiple of those categories and I just multiple of those categories and I just didn't want them to get all those emails didn't want them to get all those emails didn't want them to get all those emails every week because I wanted them to like every week because I wanted them to like every week because I wanted them to like really pay attention to the really most really pay attention to the really most really pay attention to the really most important thing yeah so what I did we important thing yeah so what I did we important thing yeah so what I did we use Planning Center I know that's really use Planning Center I know that's really use Planning Center I know that's really popular with church is um and what I did

  21. popular with church is um and what I did popular with church is um and what I did is I basically segmented and I made it a is I basically segmented and I made it a is I basically segmented and I made it a custom email it took a ton of work on custom email it took a ton of work on custom email it took a ton of work on the back end to get all of the data the back end to get all of the data the back end to get all of the data correct and obviously there you know correct and obviously there you know correct and obviously there you know there's still flaws in it but my goal so there's still flaws in it but my goal so there's still flaws in it but my goal so I now instead of sending four emails a I now instead of sending four emails a I now instead of sending four emails a week I send 13 emails a week but the week I send 13 emails a week but the week I send 13 emails a week but the user is only getting one email so I've user is only getting one email so I've user is only getting one email so I've got all the different formulas of if got all the different formulas of if got all the different formulas of if you've got a kid in a middle schooler you've got a kid in a middle schooler you've got a kid in a middle schooler you're getting this email if you've got you're getting this email if you've got you're getting this email if you've got a high schooler in a middle schooler you a high schooler in a middle schooler you a high schooler in a middle schooler you know whatever yeah yeah so that's just know whatever yeah yeah so that's just know whatever yeah yeah so that's just one example of one of the ways that I one example of one of the ways that I one example of one of the ways that I have I didn't simplify my job I made my have I didn't simplify my job I made my have I didn't simplify my job I made my job harder but I simplified it for the job harder but I simplified it for the job harder but I simplified it for the end user because I really you know as in end user because I really you know as in end user because I really you know as in Communications yes people need to know Communications yes people need to know Communications yes people need to know what's going on but I want it to be in what's going on but I want it to be in what's going on but I want it to be in the best way possible and in the the best way possible and in the the best way possible and in the simplest and cleanest way um so I think simplest and cleanest way um so I think simplest and cleanest way um so I think the work that you can do to make that the work that you can do to make that the work that you can do to make that happen for the end user is really happen for the end user is really happen for the end user is really important and will serve you and help important and will serve you and help important and will serve you and help people take their next steps and help people take their next steps and help people take their next steps and help them really know what's going on and them really know what's going on and them really know what's going on and what's most important for them that is what's most important for them that is what's most important for them that is valuable advice when you started talking valuable advice when you started talking valuable advice when you started talking I thought oh you're talking about you I thought oh you're talking about you I thought oh you're talking about you guys are a um a house of guys are a um a house of guys are a um a house of Brands instead of a branded Brands instead of a branded Brands instead of a branded house right a lot of churches do that house right a lot of churches do that house right a lot of churches do that they have all these voices and all these they have all these voices and all these they have all these voices and all these different brands going on and it's just different brands going on and it's just different brands going on and it's just like it drives me nuts yeah it's it's like it drives me nuts yeah it's it's like it drives me nuts yeah it's it's hard having a branded house where it's hard having a branded house where it's hard having a branded house where it's like one voice and it makes it easier like one voice and it makes it easier like one voice and it makes it easier for your people right I I get one email

  22. for your people right I I get one email for your people right I I get one email a week I can I can glance down the a week I can I can glance down the a week I can I can glance down the things that that are relevant to me yeah things that that are relevant to me yeah things that that are relevant to me yeah well done on that because that you know well done on that because that you know well done on that because that you know if if you as a com director if you don't if if you as a com director if you don't if if you as a com director if you don't have that if you're not doing what Alex have that if you're not doing what Alex have that if you're not doing what Alex is is is doing pay attention like that would be a doing pay attention like that would be a doing pay attention like that would be a a phenomenal exercise to send out one a phenomenal exercise to send out one a phenomenal exercise to send out one email so everybody all ministers we email so everybody all ministers we email so everybody all ministers we talking we're collecting that so we one talking we're collecting that so we one talking we're collecting that so we one email to our users so they're not email to our users so they're not email to our users so they're not overwhelmed because imagine you know the overwhelmed because imagine you know the overwhelmed because imagine you know the mission mission mission in the care team and if you want that in the care team and if you want that in the care team and if you want that stuff now you've got like Bunches of stuff now you've got like Bunches of stuff now you've got like Bunches of emails coming at you becomes noise after emails coming at you becomes noise after emails coming at you becomes noise after about the third week right let alone two about the third week right let alone two about the third week right let alone two years in I'm like I I wouldn't even pay years in I'm like I I wouldn't even pay years in I'm like I I wouldn't even pay attention to it yeah exactly so that's attention to it yeah exactly so that's attention to it yeah exactly so that's why it was it was a ton of work for me why it was it was a ton of work for me why it was it was a ton of work for me but I think the payoff was well worth it but I think the payoff was well worth it but I think the payoff was well worth it yeah uh and so using plan Planning yeah uh and so using plan Planning yeah uh and so using plan Planning Center you were able to segment those Center you were able to segment those Center you were able to segment those those emails how did you how did you get those emails how did you how did you get those emails how did you how did you get the Ministries on board well um when I started 5 years ago well um when I started 5 years ago truthfully I don't think I was the one truthfully I don't think I was the one truthfully I don't think I was the one who fought for it because I was new and who fought for it because I was new and who fought for it because I was new and had no idea what I was doing so I think had no idea what I was doing so I think had no idea what I was doing so I think someone else above me fought for hey someone else above me fought for hey someone else above me fought for hey you're not allowed to send emails you're not allowed to send emails you're not allowed to send emails anymore and then it became my job and anymore and then it became my job and anymore and then it became my job and it's it's worked I I think when you're it's it's worked I I think when you're it's it's worked I I think when you're working with Ministries um and I love working with Ministries um and I love working with Ministries um and I love everyone I work with but obviously everyone I work with but obviously everyone I work with but obviously there's different personalities there's there's different personalities there's there's different personalities there's different feelings and emotions behind different feelings and emotions behind different feelings and emotions behind that and so um it's really just working that and so um it's really just working that and so um it's really just working with them not against them it's

  23. with them not against them it's with them not against them it's understanding their heart for what understanding their heart for what understanding their heart for what they're trying to communicate what they they're trying to communicate what they they're trying to communicate what they want their people to know and meeting want their people to know and meeting want their people to know and meeting them in the middle yeah sometimes I send them in the middle yeah sometimes I send them in the middle yeah sometimes I send stuff that I don't really like but it's stuff that I don't really like but it's stuff that I don't really like but it's it's important to them and they see that it's important to them and they see that it's important to them and they see that as important and that's okay like we can as important and that's okay like we can as important and that's okay like we can we can compromise in that um but yeah we can compromise in that um but yeah we can compromise in that um but yeah and I think they at the end of the day and I think they at the end of the day and I think they at the end of the day they also want people to pay attention they also want people to pay attention they also want people to pay attention to what they're talking about and so and to what they're talking about and so and to what they're talking about and so and they want people to know what's going on they want people to know what's going on they want people to know what's going on and so one of you know whether it the and so one of you know whether it the and so one of you know whether it the compromise comes with well maybe that's compromise comes with well maybe that's compromise comes with well maybe that's not for the email let's just push that not for the email let's just push that not for the email let's just push that on social you know there's always those on social you know there's always those on social you know there's always those kind of conversations too of just you kind of conversations too of just you kind of conversations too of just you know know know redirecting yeah yeah yeah I well you redirecting yeah yeah yeah I well you redirecting yeah yeah yeah I well you know the thing that I I caught what you know the thing that I I caught what you know the thing that I I caught what you just said there was you're you you have just said there was you're you you have just said there was you're you you have to be the champion of it you may not be to be the champion of it you may not be to be the champion of it you may not be the inventor of it and that's okay I the inventor of it and that's okay I the inventor of it and that's okay I actually advocate for letting your actually advocate for letting your actually advocate for letting your leaders lead you might be leading up to leaders lead you might be leading up to leaders lead you might be leading up to say hey we need this or we need that or say hey we need this or we need that or say hey we need this or we need that or I just watched this podcast and I we've I just watched this podcast and I we've I just watched this podcast and I we've got to change the methods on how we're got to change the methods on how we're got to change the methods on how we're doing emails it isn't you being on an doing emails it isn't you being on an doing emails it isn't you being on an island trying to be the hero I wouldn't island trying to be the hero I wouldn't island trying to be the hero I wouldn't advise you to do that like you didn't do advise you to do that like you didn't do advise you to do that like you didn't do that and that's that's really really that and that's that's really really that and that's that's really really strong you you know somebody else a strong you you know somebody else a strong you you know somebody else a leader made that decision and you got to leader made that decision and you got to leader made that decision and you got to Champion it but making sure you're Champion it but making sure you're Champion it but making sure you're communicating that this would be really communicating that this would be really communicating that this would be really really solid for our church and help us really solid for our church and help us really solid for our church and help us get more cohesive in our messaging and get more cohesive in our messaging and get more cohesive in our messaging and and more branded to the person who's and more branded to the person who's and more branded to the person who's receiving that but but having that receiving that but but having that receiving that but but having that conversation with the ministry coming

  24. conversation with the ministry coming conversation with the ministry coming from a younger newer com director from a younger newer com director from a younger newer com director probably probably probably wouldn't be as strong as executive wouldn't be as strong as executive wouldn't be as strong as executive Pastor or lead Pastor saying that same Pastor or lead Pastor saying that same Pastor or lead Pastor saying that same thing for sure and I as you were talking thing for sure and I as you were talking thing for sure and I as you were talking I just thought you know if if you're in I just thought you know if if you're in I just thought you know if if you're in a position where that isn't getting well a position where that isn't getting well a position where that isn't getting well received and they don't love your idea I received and they don't love your idea I received and they don't love your idea I would say make a compromise of hey let's would say make a compromise of hey let's would say make a compromise of hey let's just try it for three or four weeks and just try it for three or four weeks and just try it for three or four weeks and I can see analytics let's see what does I can see analytics let's see what does I can see analytics let's see what does better let's see what gets more link better let's see what gets more link better let's see what gets more link clicks let's you know and just try it clicks let's you know and just try it clicks let's you know and just try it out and maybe that will help you get the out and maybe that will help you get the out and maybe that will help you get the end result that you're looking for or end result that you're looking for or end result that you're looking for or maybe you'll learn something and you'll maybe you'll learn something and you'll maybe you'll learn something and you'll realize maybe the way we were doing it realize maybe the way we were doing it realize maybe the way we were doing it was better yeah surveys yeah yeah that was better yeah surveys yeah yeah that was better yeah surveys yeah yeah that too then out a survey ask your people too then out a survey ask your people too then out a survey ask your people what they what they like to see and that what they what they like to see and that what they what they like to see and that data data is King in that St because it data data is King in that St because it data data is King in that St because it helps you make good decisions wow okay helps you make good decisions wow okay helps you make good decisions wow okay so let's land the plane here on this so let's land the plane here on this so let's land the plane here on this podcast this has been really fruitful um podcast this has been really fruitful um podcast this has been really fruitful um any any any any you know walking away advice that any you know walking away advice that any you know walking away advice that you have for anybody that's been you have for anybody that's been you have for anybody that's been listening here what what would you what listening here what what would you what listening here what what would you what would you share I mean you're you're at would you share I mean you're you're at would you share I mean you're you're at the beginning of your career you know the beginning of your career you know the beginning of your career you know and so far you've made a fantastic and so far you've made a fantastic and so far you've made a fantastic impact that's just what I could clearly impact that's just what I could clearly impact that's just what I could clearly see what kind of advice would you give see what kind of advice would you give see what kind of advice would you give somebody somebody somebody thanks um I mean I think my advice is thanks um I mean I think my advice is thanks um I mean I think my advice is something I've learned throughout the something I've learned throughout the something I've learned throughout the years is just I'm a pretty like years is just I'm a pretty like years is just I'm a pretty like strong strongly opinionated person and strong strongly opinionated person and strong strongly opinionated person and so I think especially when you're taking

  25. so I think especially when you're taking so I think especially when you're taking away somebody's emails or things like away somebody's emails or things like away somebody's emails or things like that or you know not liking an idea that or you know not liking an idea that or you know not liking an idea somebody has I struggle with not just somebody has I struggle with not just somebody has I struggle with not just being uh pretty direct with people and being uh pretty direct with people and being uh pretty direct with people and so I think just meeting them with love I so I think just meeting them with love I so I think just meeting them with love I think it's important to ask the why I think it's important to ask the why I think it's important to ask the why I think that is something I have learned think that is something I have learned think that is something I have learned throughout the years where if somebody throughout the years where if somebody throughout the years where if somebody has an idea for something that I'm like has an idea for something that I'm like has an idea for something that I'm like not really not really not really getting understanding the heart of what getting understanding the heart of what getting understanding the heart of what they're trying to get across is has they're trying to get across is has they're trying to get across is has helped me so much and has made it pretty helped me so much and has made it pretty helped me so much and has made it pretty clear of whether or not something is a clear of whether or not something is a clear of whether or not something is a good or bad idea or at least then you good or bad idea or at least then you good or bad idea or at least then you can work together to get to the right can work together to get to the right can work together to get to the right result that you'll both be happy with um result that you'll both be happy with um result that you'll both be happy with um and so that's been really valuable for and so that's been really valuable for and so that's been really valuable for me especially with certain staff members me especially with certain staff members me especially with certain staff members and people in our church and so I think and people in our church and so I think and people in our church and so I think that's really important and also I think that's really important and also I think that's really important and also I think at the end of the day it's it's really at the end of the day it's it's really at the end of the day it's it's really easy to get caught up in man that was so easy to get caught up in man that was so easy to get caught up in man that was so much work or man I've got so much ahead much work or man I've got so much ahead much work or man I've got so much ahead of me um or sometimes I'm talking to of me um or sometimes I'm talking to of me um or sometimes I'm talking to other people on staff and they're having other people on staff and they're having other people on staff and they're having these really relational moments that I these really relational moments that I these really relational moments that I don't really get to have because of the don't really get to have because of the don't really get to have because of the way my role is I'm not necessarily way my role is I'm not necessarily way my role is I'm not necessarily meeting with a lot of people um or meeting with a lot of people um or meeting with a lot of people um or pastoring a lot of people um most of the pastoring a lot of people um most of the pastoring a lot of people um most of the time but when I get to hear from large time but when I get to hear from large time but when I get to hear from large like what my church is doing and the like what my church is doing and the like what my church is doing and the wins that people are having maybe I wins that people are having maybe I wins that people are having maybe I didn't have a direct um like I didn't didn't have a direct um like I didn't didn't have a direct um like I didn't help directly with that but to know that help directly with that but to know that help directly with that but to know that the work I'm doing isn't just for a the work I'm doing isn't just for a the work I'm doing isn't just for a social media post the work you're doing social media post the work you're doing social media post the work you're doing really does matter and at large your really does matter and at large your really does matter and at large your church is making a difference is really church is making a difference is really church is making a difference is really important to remember especially on the

  26. important to remember especially on the important to remember especially on the hard days um or the days you mess up or hard days um or the days you mess up or hard days um or the days you mess up or there's a lot to do just to really know there's a lot to do just to really know there's a lot to do just to really know you know know the why from the people you know know the why from the people you know know the why from the people you're working with and remember your you're working with and remember your you're working with and remember your why remember why you're working and why remember why you're working and why remember why you're working and doing the Lord's work and um it really doing the Lord's work and um it really doing the Lord's work and um it really it's you'll be a lot better off having it's you'll be a lot better off having it's you'll be a lot better off having the right uh perception of it well I the right uh perception of it well I the right uh perception of it well I tell you that's a really wise mature tell you that's a really wise mature tell you that's a really wise mature answer because it's that posture of I'm answer because it's that posture of I'm answer because it's that posture of I'm first wanting to first wanting to first wanting to learn and I I'm gonna ask questions you learn and I I'm gonna ask questions you learn and I I'm gonna ask questions you know why why is this important and know why why is this important and know why why is this important and instead of just walking in going I'm instead of just walking in going I'm instead of just walking in going I'm gonna change things because I know it's gonna change things because I know it's gonna change things because I know it's best because I'm the com director that'd best because I'm the com director that'd best because I'm the com director that'd be the last thing you well that'd be the be the last thing you well that'd be the be the last thing you well that'd be the easiest way to get off the bus yeah in easiest way to get off the bus yeah in easiest way to get off the bus yeah in my my my opinion the way to to help lead is just opinion the way to to help lead is just opinion the way to to help lead is just that posture of learning and and I want that posture of learning and and I want that posture of learning and and I want to understand and so then you can you to understand and so then you can you to understand and so then you can you can move together and build Harmony and can move together and build Harmony and can move together and build Harmony and and team and get where you are right now and team and get where you are right now and team and get where you are right now which is you guys have a good thing which is you guys have a good thing which is you guys have a good thing going on so okay uh how do people get a going on so okay uh how do people get a going on so okay uh how do people get a hold of you because I know that they may hold of you because I know that they may hold of you because I know that they may have some questions for you what's the have some questions for you what's the have some questions for you what's the best way to maybe find you in the best way to maybe find you in the best way to maybe find you in the Facebook group at church Facebook group at church Facebook group at church Communications yeah my my name's Alex Communications yeah my my name's Alex Communications yeah my my name's Alex bjack it's spelled like it sounds just bjack it's spelled like it sounds just bjack it's spelled like it sounds just don't add a c in that Jack um you can don't add a c in that Jack um you can don't add a c in that Jack um you can find me on Instagram at Alex bjack um find me on Instagram at Alex bjack um find me on Instagram at Alex bjack um also on Facebook would love to chat with also on Facebook would love to chat with also on Facebook would love to chat with you there you can also email me um Alex you there you can also email me um Alex you there you can also email me um Alex we mission.com and yeah I would love to

  27. we mission.com and yeah I would love to we mission.com and yeah I would love to talk to you guys more always an open talk to you guys more always an open talk to you guys more always an open door this is super fun thank you so much door this is super fun thank you so much door this is super fun thank you so much for having me on I really enjoy talking for having me on I really enjoy talking for having me on I really enjoy talking about this stuff and getting to share about this stuff and getting to share about this stuff and getting to share about all that God's doing here in the about all that God's doing here in the about all that God's doing here in the little uh town of little uh town of little uh town of Bloomingdale yeah little town of Bloomingdale yeah little town of Bloomingdale yeah little town of Bloomingdale yeah so uh yeah for our Bloomingdale yeah so uh yeah for our Bloomingdale yeah so uh yeah for our listeners go to we are mission.com check listeners go to we are mission.com check listeners go to we are mission.com check out the church get a hold of Alex and uh out the church get a hold of Alex and uh out the church get a hold of Alex and uh thanks thanks Alex thanks for being on thanks thanks Alex thanks for being on thanks thanks Alex thanks for being on the show today and uh I really the show today and uh I really the show today and uh I really appreciate your time absolutely thank appreciate your time absolutely thank appreciate your time absolutely thank you so

Summary

This episode of the Missional Marketing podcast emphasizes the importance of remembering your "why" in church communications, especially during difficult times, to stay motivated in doing the Lord's work. Key subjects include digital marketing for church growth and practical tips for YouTube engagement, such as pinning questions to comments. The takeaway is that consistent effort in ministry, even when unseen, truly makes a difference and that understanding your purpose is crucial for sustained impact.

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