Using TikTok For Ministry & Outreach | Dayne Kamela | TikTok for Churches

[Music] [Music] and i would say to any like church who's and i would say to any like church who's and i would say to any like church who's watching this and saying like i don't watching this and saying like i don't watching this and saying like i don't think i can make content think i can make content think i can make content in a short period of time in a short period of time in a short period of time i would first i would first i would first just just just like follow that process of can you have like follow that process of can you have like follow that process of can you have someone on your team find those 30 someone on your team find those 30 someone on your team find those 30 second clips that are you know already second clips that are you know already second clips that are you know already happening that the pastor's already happening that the pastor's already happening that the pastor's already doing and repurpose those as tick tock doing and repurpose those as tick tock doing and repurpose those as tick tock all like the churches who do really well all like the churches who do really well all like the churches who do really well they are doing that right now elevation they are doing that right now elevation they are doing that right now elevation church church church you know transformation church those are you know transformation church those are you know transformation church those are two of like the big leaders on tick tock two of like the big leaders on tick tock two of like the big leaders on tick tock right now they're taking content that's right now they're taking content that's right now they're taking content that's already being made in a two hour or hour already being made in a two hour or hour already being made in a two hour or hour sermon and finding really good nuggets sermon and finding really good nuggets sermon and finding really good nuggets that they can story tell around through that they can story tell around through that they can story tell around through you know text on screen captions you know text on screen captions you know text on screen captions interesting um you know hashtags and interesting um you know hashtags and interesting um you know hashtags and stuff like that so that can be content stuff like that so that can be content stuff like that so that can be content that could be you could use a sermon for that could be you could use a sermon for that could be you could use a sermon for seven different posts seven different posts seven different posts this is season three episode two of the this is season three episode two of the this is season three episode two of the missional marketing podcast thanks so missional marketing podcast thanks so missional marketing podcast thanks so much for tuning in today my name is bart much for tuning in today my name is bart much for tuning in today my name is bart blair i'm the co-host of the podcast and blair i'm the co-host of the podcast and blair i'm the co-host of the podcast and uh just wanna say thanks for tuning in uh just wanna say thanks for tuning in uh just wanna say thanks for tuning in once again if you're new to the show or once again if you're new to the show or once again if you're new to the show or maybe you're not new to the show and maybe you're not new to the show and maybe you're not new to the show and you've been listening for a while i do you've been listening for a while i do you've been listening for a while i do want to remind you that our goal with want to remind you that our goal with want to remind you that our goal with this podcast is to help your church grow this podcast is to help your church grow this podcast is to help your church grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective communications we want to help effective communications we want to help effective communications we want to help your church expand your digital your church expand your digital your church expand your digital footprint in your community and reach footprint in your community and reach footprint in your community and reach more and more people for jesus wherever more and more people for jesus wherever more and more people for jesus wherever it is that you do ministry thanks again it is that you do ministry thanks again it is that you do ministry thanks again for tuning in to the show if you haven't for tuning in to the show if you haven't for tuning in to the show if you haven't ever subscribed make sure that you do ever subscribed make sure that you do ever subscribed make sure that you do that whether you watch this on our that whether you watch this on our that whether you watch this on our youtube channel or you listen on your youtube channel or you listen on your youtube channel or you listen on your favorite podcasting app and if you

favorite podcasting app and if you favorite podcasting app and if you haven't ever left us a rating or review haven't ever left us a rating or review haven't ever left us a rating or review we'd love for you to do that as you well we'd love for you to do that as you well we'd love for you to do that as you well know that feeds the algorithm machine know that feeds the algorithm machine know that feeds the algorithm machine and helps more and more people find the and helps more and more people find the and helps more and more people find the podcast podcast podcast today we have a really interesting guest today we have a really interesting guest today we have a really interesting guest someone that you may or may not be someone that you may or may not be someone that you may or may not be familiar with it's a young man named familiar with it's a young man named familiar with it's a young man named dane kamela dane kamela dane kamela and dane we brought on the show because and dane we brought on the show because and dane we brought on the show because he has learned some things about using he has learned some things about using he has learned some things about using tick tock and instagram for ministry in tick tock and instagram for ministry in tick tock and instagram for ministry in fact dane uh has fact dane uh has fact dane uh has over 120 000 followers on instagram uh over 120 000 followers on instagram uh over 120 000 followers on instagram uh he's got over he's got over he's got over 385 000 followers on tick tock and you 385 000 followers on tick tock and you 385 000 followers on tick tock and you know what dane does he prays on his tic know what dane does he prays on his tic know what dane does he prays on his tic toc and his instagram account and we toc and his instagram account and we toc and his instagram account and we said you know what this guy has tapped said you know what this guy has tapped said you know what this guy has tapped into something he's learned some things into something he's learned some things into something he's learned some things that maybe churches can learn as it that maybe churches can learn as it that maybe churches can learn as it relates to doing ministry in their local relates to doing ministry in their local relates to doing ministry in their local community and reaching more people for community and reaching more people for community and reaching more people for jesus dane has a very interesting story jesus dane has a very interesting story jesus dane has a very interesting story we're really excited to introduce him to we're really excited to introduce him to we're really excited to introduce him to you if you don't follow him on social you if you don't follow him on social you if you don't follow him on social you can uh check the show notes of this you can uh check the show notes of this you can uh check the show notes of this podcast and you can check out his podcast and you can check out his podcast and you can check out his instagram and his tick tock but we think instagram and his tick tock but we think instagram and his tick tock but we think he's an exciting young man to get to he's an exciting young man to get to he's an exciting young man to get to know and he's got some really insightful know and he's got some really insightful know and he's got some really insightful things that we hope will help you as a things that we hope will help you as a things that we hope will help you as a church communications professional uh church communications professional uh church communications professional uh leverage these platforms for more leverage these platforms for more leverage these platforms for more effective ministry in your community so effective ministry in your community so effective ministry in your community so thanks again for tuning in thanks again for tuning in thanks again for tuning in uh season three episode two uh dain uh season three episode two uh dain uh season three episode two uh dain kamala uh and i'll introduce to you my kamala uh and i'll introduce to you my kamala uh and i'll introduce to you my co-host the ceo of missional marketing co-host the ceo of missional marketing co-host the ceo of missional marketing mr jason hamrock and here's our mr jason hamrock and here's our mr jason hamrock and here's our interview with dane interview with dane interview with dane well dane welcome to the show so glad to well dane welcome to the show so glad to well dane welcome to the show so glad to have you here how you doing today man have you here how you doing today man have you here how you doing today man i'm doing very good and super happy to

i'm doing very good and super happy to i'm doing very good and super happy to be here be here be here yeah i uh we're we're close to each yeah i uh we're we're close to each yeah i uh we're we're close to each other we're uh we're both in the phoenix other we're uh we're both in the phoenix other we're uh we're both in the phoenix area there are bart's over in dallas so area there are bart's over in dallas so area there are bart's over in dallas so we can talk a little bit of the dry heat we can talk a little bit of the dry heat we can talk a little bit of the dry heat and he has to deal with the wedding so and he has to deal with the wedding so and he has to deal with the wedding so sorry about that bart it's all right so sorry about that bart it's all right so sorry about that bart it's all right so glad to have you on the on the show i'm glad to have you on the on the show i'm glad to have you on the on the show i'm i'm really excited about this topic that i'm really excited about this topic that i'm really excited about this topic that we're going to dive into because a lot we're going to dive into because a lot we're going to dive into because a lot of churches that we talk to in all of churches that we talk to in all of churches that we talk to in all churches talking about this is they churches talking about this is they churches talking about this is they understand some of the social media understand some of the social media understand some of the social media stuff but there's some new tools to play stuff but there's some new tools to play stuff but there's some new tools to play with and they're quite not quite sure on with and they're quite not quite sure on with and they're quite not quite sure on how to actually how to actually how to actually engage with those but before we get engage with those but before we get engage with those but before we get there i'd like to have the audience there i'd like to have the audience there i'd like to have the audience learn more about who you are a little learn more about who you are a little learn more about who you are a little bit of your background and what bit of your background and what bit of your background and what motivates you and what it is you motivates you and what it is you motivates you and what it is you actually do actually do actually do yeah definitely i'll keep that quite yeah definitely i'll keep that quite yeah definitely i'll keep that quite quick because i know probably your quick because i know probably your quick because i know probably your listeners are really interested about listeners are really interested about listeners are really interested about social media et cetera my name's dane social media et cetera my name's dane social media et cetera my name's dane camilla i'm 30 years old lived in camilla i'm 30 years old lived in camilla i'm 30 years old lived in scottsdale arizona my whole life grew up scottsdale arizona my whole life grew up scottsdale arizona my whole life grew up in the church my faith is extremely in the church my faith is extremely in the church my faith is extremely important to me i've been in technology important to me i've been in technology important to me i've been in technology sales for sales for sales for i'd say eight years a year ago i left i'd say eight years a year ago i left i'd say eight years a year ago i left that to pursue a couple different things that to pursue a couple different things that to pursue a couple different things one was selling products on amazon and one was selling products on amazon and one was selling products on amazon and another was something i decided to do another was something i decided to do another was something i decided to do kind of randomly during the pandemic kind of randomly during the pandemic kind of randomly during the pandemic when i had some extra time which was to when i had some extra time which was to when i had some extra time which was to start sharing my faith actually on start sharing my faith actually on start sharing my faith actually on tick-tock and that's kind of where um i tick-tock and that's kind of where um i tick-tock and that's kind of where um i started to be able to actually put my started to be able to actually put my started to be able to actually put my faith out there something i've never faith out there something i've never faith out there something i've never done when i was you know 28 years old done when i was you know 28 years old done when i was you know 28 years old i'm 30 years old now and you know just i'm 30 years old now and you know just i'm 30 years old now and you know just from that experience it's given me tons from that experience it's given me tons from that experience it's given me tons of opportunity to reach of opportunity to reach of opportunity to reach millions of people every single month millions of people every single month millions of people every single month just with a simple message of hope and just with a simple message of hope and just with a simple message of hope and encouragement you know my content is

encouragement you know my content is encouragement you know my content is around praying around praying around praying for individuals for pretty much anything for individuals for pretty much anything for individuals for pretty much anything but just a very inspirational but just a very inspirational but just a very inspirational hope-filled message and hope-filled message and hope-filled message and it's uh been pretty interesting to see it's uh been pretty interesting to see it's uh been pretty interesting to see and i i can't wait to talk about that and i i can't wait to talk about that and i i can't wait to talk about that with you know any uh church leader who's with you know any uh church leader who's with you know any uh church leader who's listening who hasn't even decided to listening who hasn't even decided to listening who hasn't even decided to jump on the platform or just different jump on the platform or just different jump on the platform or just different ways to think about how they could use ways to think about how they could use ways to think about how they could use specifically video to connect and reach specifically video to connect and reach specifically video to connect and reach an audience an audience an audience engage with their existing audience etc engage with their existing audience etc engage with their existing audience etc okay let's start with the basics talk okay let's start with the basics talk okay let's start with the basics talk about what tick-tock is and and how it about what tick-tock is and and how it about what tick-tock is and and how it works yeah definitely so everyone's works yeah definitely so everyone's works yeah definitely so everyone's familiar with facebook and instagram and familiar with facebook and instagram and familiar with facebook and instagram and instagram really is a a platform that instagram really is a a platform that instagram really is a a platform that was built off of pictures and was built off of pictures and was built off of pictures and really people engaging with the people really people engaging with the people really people engaging with the people that they followed so that they followed so that they followed so if i followed you on instagram i would if i followed you on instagram i would if i followed you on instagram i would see what you would post and i would see what you would post and i would see what you would post and i would engage with that content i could engage with that content i could engage with that content i could sometimes see what other people posted sometimes see what other people posted sometimes see what other people posted if i went to like the discover page on if i went to like the discover page on if i went to like the discover page on instagram what tick tock decided to do instagram what tick tock decided to do instagram what tick tock decided to do when they started was they were going to when they started was they were going to when they started was they were going to be a video only platform that had videos be a video only platform that had videos be a video only platform that had videos that were only 60 seconds long but the that were only 60 seconds long but the that were only 60 seconds long but the difference between instagram versus tick difference between instagram versus tick difference between instagram versus tick tock was they decided to create your tock was they decided to create your tock was they decided to create your main feed being the for you page where main feed being the for you page where main feed being the for you page where once you jump onto the app it will just once you jump onto the app it will just once you jump onto the app it will just start showing you videos that you could start showing you videos that you could start showing you videos that you could scroll through and you could engage with scroll through and you could engage with scroll through and you could engage with those videos you could like those videos those videos you could like those videos those videos you could like those videos but they were all videos and they were but they were all videos and they were but they were all videos and they were all from people who you didn't follow or all from people who you didn't follow or all from people who you didn't follow or maybe you did follow so it was more of maybe you did follow so it was more of maybe you did follow so it was more of an app that was created based off trying an app that was created based off trying an app that was created based off trying to to to give people content that they were

give people content that they were give people content that they were interested in interested in interested in and if they engaged with that content and if they engaged with that content and if they engaged with that content they would show them more of it so me they would show them more of it so me they would show them more of it so me being someone who's a christian if i saw being someone who's a christian if i saw being someone who's a christian if i saw some you know christian based content some you know christian based content some you know christian based content and i interacted with that that would and i interacted with that that would and i interacted with that that would show the algorithm on tick tock oh he show the algorithm on tick tock oh he show the algorithm on tick tock oh he likes this kind of content let's show likes this kind of content let's show likes this kind of content let's show him more and let's show him content he him more and let's show him content he him more and let's show him content he has never seen so this was the first has never seen so this was the first has never seen so this was the first time a platform had done this where i time a platform had done this where i time a platform had done this where i wasn't just going to show you what your wasn't just going to show you what your wasn't just going to show you what your friends were posting i'm going to show friends were posting i'm going to show friends were posting i'm going to show you new content i'm going to show you you new content i'm going to show you you new content i'm going to show you content around what you engage with what content around what you engage with what content around what you engage with what you stick on the screen with and you stick on the screen with and you stick on the screen with and the content is always changing based on the content is always changing based on the content is always changing based on what i'm interested in because as you what i'm interested in because as you what i'm interested in because as you get older your interests change and the get older your interests change and the get older your interests change and the algorithm always kind of advances with algorithm always kind of advances with algorithm always kind of advances with that and when you go onto the instagram that and when you go onto the instagram that and when you go onto the instagram home page it's not like your your home home page it's not like your your home home page it's not like your your home page of instagram where it's all your page of instagram where it's all your page of instagram where it's all your friends friends friends it's just before you page and we're it's just before you page and we're it's just before you page and we're showing you stuff based on what we think showing you stuff based on what we think showing you stuff based on what we think you're interested in or things that you're interested in or things that you're interested in or things that you're already engaged with so it gives you're already engaged with so it gives you're already engaged with so it gives everyone the opportunity to come onto everyone the opportunity to come onto everyone the opportunity to come onto the platform to make a video in that the platform to make a video in that the platform to make a video in that video be shown to a hundred thousand video be shown to a hundred thousand video be shown to a hundred thousand people a million people sometimes even people a million people sometimes even people a million people sometimes even more more more why does that make sense it does so so why does that make sense it does so so why does that make sense it does so so do you create do you create do you create do you get as people like your video on do you get as people like your video on do you get as people like your video on tick tock then tick tock then tick tock then do they see more of your content do they see more of your content do they see more of your content specifically specifically specifically yeah so it can show that person yeah so it can show that person yeah so it can show that person specifically more my content because specifically more my content because specifically more my content because they're letting tick tock know by liking they're letting tick tock know by liking they're letting tick tock know by liking that that i like content like this so that that i like content like this so that that i like content like this so show me more of that so they'll show show me more of that so they'll show show me more of that so they'll show them more of my content but then they'll them more of my content but then they'll them more of my content but then they'll also go find people who make similar also go find people who make similar also go find people who make similar content to me to show them because they content to me to show them because they content to me to show them because they might also be interested in that content

might also be interested in that content might also be interested in that content as well it helps keep more people on the as well it helps keep more people on the as well it helps keep more people on the platform so it incentivizes them as a platform so it incentivizes them as a platform so it incentivizes them as a company but it also gives someone who company but it also gives someone who company but it also gives someone who jumps on tick tock today the opportunity jumps on tick tock today the opportunity jumps on tick tock today the opportunity to make something that's relevant to an to make something that's relevant to an to make something that's relevant to an industry that's already being served and industry that's already being served and industry that's already being served and put that in front of people that have put that in front of people that have put that in front of people that have never met them before wow never met them before wow never met them before wow can i ask a question jason before you do can i ask a question jason before you do can i ask a question jason before you do this this this okay i'm sorry i'm i'm old okay i'm the okay i'm sorry i'm i'm old okay i'm the okay i'm sorry i'm i'm old okay i'm the oldest guy on on on the podcast here oldest guy on on on the podcast here oldest guy on on on the podcast here today so i'm just going to say i don't today so i'm just going to say i don't today so i'm just going to say i don't what what is tick-tock what what is tick-tock what what is tick-tock besides i'm just showing my ignorance besides i'm just showing my ignorance besides i'm just showing my ignorance here what is tick-tock besides a bunch here what is tick-tock besides a bunch here what is tick-tock besides a bunch of videos of videos of videos of like people doing funny dances or of like people doing funny dances or of like people doing funny dances or lip-syncing to songs or cats attacking lip-syncing to songs or cats attacking lip-syncing to songs or cats attacking people's faces it's it's like america's people's faces it's it's like america's people's faces it's it's like america's funniest home videos i'm really dating funniest home videos i'm really dating funniest home videos i'm really dating myself it's like america's funniest home myself it's like america's funniest home myself it's like america's funniest home videos in 60 second videos in 60 second videos in 60 second clips clips clips on my phone i mean i'm an old i'm just on my phone i mean i'm an old i'm just on my phone i mean i'm an old i'm just i'm i'm really not so ignorant that i i'm i'm really not so ignorant that i i'm i'm really not so ignorant that i believe that that's what it is but i believe that that's what it is but i believe that that's what it is but i know that there are some people in our know that there are some people in our know that there are some people in our audience there are some pastors and some audience there are some pastors and some audience there are some pastors and some church leaders that are listening that church leaders that are listening that church leaders that are listening that don't really know much more about it don't really know much more about it don't really know much more about it than that than that than that what what kind of videos can we actually what what kind of videos can we actually what what kind of videos can we actually see on tick tock and i'm i'm i'm really see on tick tock and i'm i'm i'm really see on tick tock and i'm i'm i'm really curious and i'm sure that know that curious and i'm sure that know that curious and i'm sure that know that jason has follow-up con follow-up jason has follow-up con follow-up jason has follow-up con follow-up questions to you for you but uh how questions to you for you but uh how questions to you for you but uh how how how can there actually be how how can there actually be how how can there actually be faith-based stuff in this space that's faith-based stuff in this space that's faith-based stuff in this space that's that's what i'm curious about that's what i'm curious about that's what i'm curious about yeah and that's a great question because yeah and that's a great question because yeah and that's a great question because tick-tock actually started as an app tick-tock actually started as an app tick-tock actually started as an app called musically so it was like music called musically so it was like music called musically so it was like music and dancing that's where it started and and dancing that's where it started and and dancing that's where it started and every new app that starts it's all the

every new app that starts it's all the every new app that starts it's all the youngest generation on it making that youngest generation on it making that youngest generation on it making that content what's happened though since content what's happened though since content what's happened though since its inception is its inception is its inception is there are all types of industries there are all types of industries there are all types of industries jumping on this app because jumping on this app because jumping on this app because there are more people who are interested there are more people who are interested there are more people who are interested in all types of content and this is just in all types of content and this is just in all types of content and this is just what happens even like with instagram what happens even like with instagram what happens even like with instagram when it started it was a bunch of young when it started it was a bunch of young when it started it was a bunch of young people and then everyone from facebook people and then everyone from facebook people and then everyone from facebook migrated over to it so in its core it's migrated over to it so in its core it's migrated over to it so in its core it's just a video app giving people the just a video app giving people the just a video app giving people the ability to share entertaining content ability to share entertaining content ability to share entertaining content content educational content funny content educational content funny content educational content funny content there's comedians on there content there's comedians on there content there's comedians on there there's you know movie stars on there there's you know movie stars on there there's you know movie stars on there there are you know church pastors on there are you know church pastors on there are you know church pastors on there i mean elevation church is a there i mean elevation church is a there i mean elevation church is a perfect example of a church that's doing perfect example of a church that's doing perfect example of a church that's doing extremely well on tick tock sharing extremely well on tick tock sharing extremely well on tick tock sharing short form messages from you know their short form messages from you know their short form messages from you know their church service but church service but church service but it is a platform for anyone who wants to it is a platform for anyone who wants to it is a platform for anyone who wants to reach an audience with a specific reach an audience with a specific reach an audience with a specific message and message and message and church there are some churches doing church there are some churches doing church there are some churches doing really well on it but it's all types of really well on it but it's all types of really well on it but it's all types of video content now and now it's becoming video content now and now it's becoming video content now and now it's becoming even a search engine where you can go even a search engine where you can go even a search engine where you can go search for specific things and find search for specific things and find search for specific things and find those just as if you could on google and those just as if you could on google and those just as if you could on google and more and more people are doing that more and more people are doing that more and more people are doing that today today today like even google started writing about like even google started writing about like even google started writing about that too how like instagram and and that too how like instagram and and that too how like instagram and and tick tock are becoming the search like tick tock are becoming the search like tick tock are becoming the search like platform for uh the younger generation platform for uh the younger generation platform for uh the younger generation to find things that they're interested to find things that they're interested to find things that they're interested in in in i want to take a moment to thank you for i want to take a moment to thank you for i want to take a moment to thank you for tuning in to the missional marketing tuning in to the missional marketing tuning in to the missional marketing podcast it's always our goal to help you podcast it's always our goal to help you podcast it's always our goal to help you as a church leader leverage your as a church leader leverage your as a church leader leverage your communications and digital media communications and digital media communications and digital media resources to reach more people for jesus resources to reach more people for jesus resources to reach more people for jesus one of the ways that we help churches do one of the ways that we help churches do one of the ways that we help churches do that is through creating social media

that is through creating social media that is through creating social media content from your sunday sermon videos content from your sunday sermon videos content from your sunday sermon videos specifically what we can do for you is specifically what we can do for you is specifically what we can do for you is to create short sermon snippets from 30 to create short sermon snippets from 30 to create short sermon snippets from 30 seconds long to five minutes long seconds long to five minutes long seconds long to five minutes long capturing those mic drop moments that capturing those mic drop moments that capturing those mic drop moments that you really want people to remember we you really want people to remember we you really want people to remember we edit the videos add captions add your edit the videos add captions add your edit the videos add captions add your church branding and then you or we post church branding and then you or we post church branding and then you or we post them to your social media channels them to your social media channels them to your social media channels as a pastor i always love to see my as a pastor i always love to see my as a pastor i always love to see my sermon content live on beyond the sermon content live on beyond the sermon content live on beyond the sundays and i know that's what you value sundays and i know that's what you value sundays and i know that's what you value for your sermons too for your sermons too for your sermons too we offer this service as a monthly we offer this service as a monthly we offer this service as a monthly subscription but we've got a six week subscription but we've got a six week subscription but we've got a six week trial that gives you a chance to see how trial that gives you a chance to see how trial that gives you a chance to see how it works if you'd like more information it works if you'd like more information it works if you'd like more information just shoot me an email at beblair just shoot me an email at beblair just shoot me an email at beblair missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to missionalmarketing.com i'd be glad to meet with you explain the process and meet with you explain the process and meet with you explain the process and answer any questions that you have once answer any questions that you have once answer any questions that you have once again thanks for tuning in to our again thanks for tuning in to our again thanks for tuning in to our podcast let's get back to the interview podcast let's get back to the interview podcast let's get back to the interview so i just kind of mentioned so when you so i just kind of mentioned so when you so i just kind of mentioned so when you load up your video like i want to hear load up your video like i want to hear load up your video like i want to hear more about what you do for prayer in more about what you do for prayer in more about what you do for prayer in just a second but you load up your video just a second but you load up your video just a second but you load up your video and you're you're adding some keywords and you're you're adding some keywords and you're you're adding some keywords and you're tagging it correct so as and you're tagging it correct so as and you're tagging it correct so as people are searching for like people are searching for like people are searching for like inspirational prayer inspirational prayer inspirational prayer your video would show up is that right your video would show up is that right your video would show up is that right yeah so when you make a video you have a yeah so when you make a video you have a yeah so when you make a video you have a couple things that you can do you couple things that you can do you couple things that you can do you obviously have the video that you filmed obviously have the video that you filmed obviously have the video that you filmed you can add text on the screen you can you can add text on the screen you can you can add text on the screen you can add a caption just like you can in add a caption just like you can in add a caption just like you can in instagram and hashtags as well the whole instagram and hashtags as well the whole instagram and hashtags as well the whole purpose of the hashtags is just to let purpose of the hashtags is just to let purpose of the hashtags is just to let let ticktock know what type of content let ticktock know what type of content let ticktock know what type of content you make and then they can syndicate you make and then they can syndicate you make and then they can syndicate that across to whatever hashtag that that across to whatever hashtag that that across to whatever hashtag that someone might be searching because it is someone might be searching because it is someone might be searching because it is a search platform as well too so when i a search platform as well too so when i a search platform as well too so when i make a video make a video make a video it's usually like a 30 to 45 second it's usually like a 30 to 45 second it's usually like a 30 to 45 second prayer i'll start the video off by just prayer i'll start the video off by just prayer i'll start the video off by just saying like hey stop and let me pray

saying like hey stop and let me pray saying like hey stop and let me pray with you sometimes i'll just go into the with you sometimes i'll just go into the with you sometimes i'll just go into the prayer and then i'll pray for them and prayer and then i'll pray for them and prayer and then i'll pray for them and at the end i'll either give them like at the end i'll either give them like at the end i'll either give them like one or two things to either you know if one or two things to either you know if one or two things to either you know if you prayed that praying you believe it you prayed that praying you believe it you prayed that praying you believe it put an amen in the comments or i'll say put an amen in the comments or i'll say put an amen in the comments or i'll say like if you prayed that prayer uh like if you prayed that prayer uh like if you prayed that prayer uh consider following me for more prayers consider following me for more prayers consider following me for more prayers so the core of every video i make has so the core of every video i make has so the core of every video i make has just like a headline or an introduction just like a headline or an introduction just like a headline or an introduction to tell them what the video is about so to tell them what the video is about so to tell them what the video is about so if you're a church and listen to this if you're a church and listen to this if you're a church and listen to this and you want to start making videos i and you want to start making videos i and you want to start making videos i would definitely focus on having your would definitely focus on having your would definitely focus on having your video have some type of headline to video have some type of headline to video have some type of headline to engage the engage the engage the the the viewer because their attention the the viewer because their attention the the viewer because their attention span is so short so they're going to span is so short so they're going to span is so short so they're going to scroll off it if they don't tell them scroll off it if they don't tell them scroll off it if they don't tell them what it is you know get into the core of what it is you know get into the core of what it is you know get into the core of the content and then give them something the content and then give them something the content and then give them something to do at the end because at the end if to do at the end because at the end if to do at the end because at the end if you don't then they're just going to go you don't then they're just going to go you don't then they're just going to go scroll to the next video so um that's scroll to the next video so um that's scroll to the next video so um that's kind of what i do when i make a video or kind of what i do when i make a video or kind of what i do when i make a video or you know i'll do some bible verse videos you know i'll do some bible verse videos you know i'll do some bible verse videos too like here is a bible verse on how to too like here is a bible verse on how to too like here is a bible verse on how to overcome fear i'll read the bible verse overcome fear i'll read the bible verse overcome fear i'll read the bible verse and then at the end i can say if you and then at the end i can say if you and then at the end i can say if you enjoyed that bible verse follow me for enjoyed that bible verse follow me for enjoyed that bible verse follow me for more bible verses so it's got a simple more bible verses so it's got a simple more bible verses so it's got a simple setup in terms of like a beginning a setup in terms of like a beginning a setup in terms of like a beginning a middle and an end or you could think middle and an end or you could think middle and an end or you could think about it as a hook about it as a hook about it as a hook um a hook the content and then a call to um a hook the content and then a call to um a hook the content and then a call to action so that hook is about three action so that hook is about three action so that hook is about three seconds seconds seconds yeah right yeah because i'll put a yeah right yeah because i'll put a yeah right yeah because i'll put a headline typically in the headline is headline typically in the headline is headline typically in the headline is just text explaining what the video is just text explaining what the video is just text explaining what the video is because i could make a video if i wanted because i could make a video if i wanted because i could make a video if i wanted my video to be shorter because i know my video to be shorter because i know my video to be shorter because i know some people aren't going to watch an some people aren't going to watch an some people aren't going to watch an entire video i could start the video entire video i could start the video entire video i could start the video with praying for someone and i could with praying for someone and i could with praying for someone and i could make the headline make the headline make the headline what the prayer is about if they were what the prayer is about if they were what the prayer is about if they were looking for that specific type of prayer looking for that specific type of prayer looking for that specific type of prayer wow how many followers do you have then wow how many followers do you have then wow how many followers do you have then on tick tock i have

on tick tock i have on tick tock i have i bel i almost have 400 000 on tick tock i bel i almost have 400 000 on tick tock i bel i almost have 400 000 on tick tock and then i have 120 and then i have 120 and then i have 120 i think i have 120 or 121 000 on i think i have 120 or 121 000 on i think i have 120 or 121 000 on instagram instagram instagram so you're an influencer so you're an influencer so you're an influencer i mean it's such a weird word because i mean it's such a weird word because i mean it's such a weird word because i'm like 30 years old right now and it's i'm like 30 years old right now and it's i'm like 30 years old right now and it's only been in the last two where i've only been in the last two where i've only been in the last two where i've been able to kind of develop an audience been able to kind of develop an audience been able to kind of develop an audience from it and it's funny because i never from it and it's funny because i never from it and it's funny because i never started doing this as like the means to started doing this as like the means to started doing this as like the means to develop an audience i more so felt that develop an audience i more so felt that develop an audience i more so felt that you know god just put it on my heart you know god just put it on my heart you know god just put it on my heart during the pandemic to start during the pandemic to start during the pandemic to start putting my faith out there because i had putting my faith out there because i had putting my faith out there because i had been someone who made videos i had my been someone who made videos i had my been someone who made videos i had my own podcast at a time too where i own podcast at a time too where i own podcast at a time too where i interviewed young professionals who interviewed young professionals who interviewed young professionals who found a career that gave him purpose found a career that gave him purpose found a career that gave him purpose passion fulfillment so i loved making passion fulfillment so i loved making passion fulfillment so i loved making just like encouraging content to give just like encouraging content to give just like encouraging content to give people hope in some direction people hope in some direction people hope in some direction it's just god put it on my heart to do it's just god put it on my heart to do it's just god put it on my heart to do that and that was then that was the that and that was then that was the that and that was then that was the thing that ended up you know reaching a thing that ended up you know reaching a thing that ended up you know reaching a lot of people well so so in my book lot of people well so so in my book lot of people well so so in my book you're a leader in this so let's learn you're a leader in this so let's learn you're a leader in this so let's learn okay churches are listening this right okay churches are listening this right okay churches are listening this right now and they're thinking themselves you now and they're thinking themselves you now and they're thinking themselves you know i've been one to do a tick tock know i've been one to do a tick tock know i've been one to do a tick tock thing now i know a little bit more about thing now i know a little bit more about thing now i know a little bit more about it it it what advice do you give i mean what is what advice do you give i mean what is what advice do you give i mean what is it they should be putting out there it they should be putting out there it they should be putting out there because churches create a lot of content because churches create a lot of content because churches create a lot of content but at night might not all be but at night might not all be but at night might not all be worthy of the tick tock user who worthy of the tick tock user who worthy of the tick tock user who literally you know it's that fast so literally you know it's that fast so literally you know it's that fast so what's the what's the secret sauce to to what's the what's the secret sauce to to what's the what's the secret sauce to to getting out there so the first thing i'd getting out there so the first thing i'd getting out there so the first thing i'd say around tick tock and if you're a say around tick tock and if you're a say around tick tock and if you're a church and you want to get on tick tock church and you want to get on tick tock church and you want to get on tick tock is the audience really resonates is the audience really resonates is the audience really resonates with the person who makes the content so with the person who makes the content so with the person who makes the content so if you're if you're if you're if you're a pastor at a church i would if you're a pastor at a church i would if you're a pastor at a church i would be making content that gets the tick

be making content that gets the tick be making content that gets the tick tock audience to get to know tock audience to get to know tock audience to get to know you as a person people aren't you as a person people aren't you as a person people aren't watching my videos and following me watching my videos and following me watching my videos and following me because of oh i have the best prayer because of oh i have the best prayer because of oh i have the best prayer ever it's because they're like hey this ever it's because they're like hey this ever it's because they're like hey this is someone like i can resonate with and is someone like i can resonate with and is someone like i can resonate with and they really buy into the the person but they really buy into the the person but they really buy into the the person but if you're a church you can have multiple if you're a church you can have multiple if you're a church you can have multiple people be that person you can have your people be that person you can have your people be that person you can have your senior pastor your youth pastor and you senior pastor your youth pastor and you senior pastor your youth pastor and you can have a few different people make can have a few different people make can have a few different people make that content and see what works best if that content and see what works best if that content and see what works best if i was running a church or i was in i was running a church or i was in i was running a church or i was in charge of marketing at a church i would charge of marketing at a church i would charge of marketing at a church i would think about think about think about like what are like three or four like what are like three or four like what are like three or four different types of videos that we could different types of videos that we could different types of videos that we could make consistently that don't take us a make consistently that don't take us a make consistently that don't take us a lot of time that we could put out that lot of time that we could put out that lot of time that we could put out that are anywhere from like 30 to 45 seconds are anywhere from like 30 to 45 seconds are anywhere from like 30 to 45 seconds long i would go to every long i would go to every long i would go to every like service that's recorded and i would like service that's recorded and i would like service that's recorded and i would find snippets of those services that are find snippets of those services that are find snippets of those services that are extremely like really good information extremely like really good information extremely like really good information and like short and to the point i would and like short and to the point i would and like short and to the point i would take those and i would repurpose those take those and i would repurpose those take those and i would repurpose those as tick tocks maybe 20 or 30 seconds i as tick tocks maybe 20 or 30 seconds i as tick tocks maybe 20 or 30 seconds i would have time in the week where i would have time in the week where i would have time in the week where i would sit with the pastor and have them would sit with the pastor and have them would sit with the pastor and have them i would shoot content literally on a i would shoot content literally on a i would shoot content literally on a phone you don't need like a ton of i all phone you don't need like a ton of i all phone you don't need like a ton of i all my content is filmed on a phone ever my content is filmed on a phone ever my content is filmed on a phone ever since i started this but i would shoot since i started this but i would shoot since i started this but i would shoot content that's because it's organic and content that's because it's organic and content that's because it's organic and people like that on tick tock it's like people like that on tick tock it's like people like that on tick tock it's like it's real it's real it's real it doesn't mean you can have highly it doesn't mean you can have highly it doesn't mean you can have highly produced content like the service uh produced content like the service uh produced content like the service uh sermon segment but you could also have sermon segment but you could also have sermon segment but you could also have where you can get to know the pastor where you can get to know the pastor where you can get to know the pastor more and they could be making more and they could be making more and they could be making inspirational content maybe that's them inspirational content maybe that's them inspirational content maybe that's them praying praying for you or maybe that's praying praying for you or maybe that's praying praying for you or maybe that's them sharing something that they've them sharing something that they've them sharing something that they've learned along their journey but i would learned along their journey but i would learned along their journey but i would find ways for you to make different

find ways for you to make different find ways for you to make different types of like pillar content that you types of like pillar content that you types of like pillar content that you could consistently make on a on a on an could consistently make on a on a on an could consistently make on a on a on an ongoing basis because i think when you ongoing basis because i think when you ongoing basis because i think when you get onto tick tock they really get onto tick tock they really get onto tick tock they really prioritize consistency you know when i prioritize consistency you know when i prioritize consistency you know when i started i started making just one video started i started making just one video started i started making just one video a day and then it went to two and then a day and then it went to two and then a day and then it went to two and then it went to three and that really made a it went to three and that really made a it went to three and that really made a huge difference for me but i also found huge difference for me but i also found huge difference for me but i also found a way to make content that i could make a way to make content that i could make a way to make content that i could make in in in like every every single prayer video i like every every single prayer video i like every every single prayer video i make it takes me 30 seconds to film it make it takes me 30 seconds to film it make it takes me 30 seconds to film it a minute to edit it and i could do that a minute to edit it and i could do that a minute to edit it and i could do that i could film 50 of them in a day if i i could film 50 of them in a day if i i could film 50 of them in a day if i want to but it's so easy to make so want to but it's so easy to make so want to but it's so easy to make so if you could sit down with your you know if you could sit down with your you know if you could sit down with your you know your pastor have them your pastor have them your pastor have them film some videos with them give them a film some videos with them give them a film some videos with them give them a little guidance on hey we're going to little guidance on hey we're going to little guidance on hey we're going to talk about this you're going to get into talk about this you're going to get into talk about this you're going to get into that body of the content and then you're that body of the content and then you're that body of the content and then you're going to give them a call to action like going to give them a call to action like going to give them a call to action like hey if you enjoyed this follow me for hey if you enjoyed this follow me for hey if you enjoyed this follow me for more find that like more find that like more find that like users care so much about you know users care so much about you know users care so much about you know getting to know you getting to getting to know you getting to getting to know you getting to understand your church what you stand understand your church what you stand understand your church what you stand for and sharing that behind the scenes for and sharing that behind the scenes for and sharing that behind the scenes stuff i think is extremely popular um stuff i think is extremely popular um stuff i think is extremely popular um and i've seen a lot of like businesses and i've seen a lot of like businesses and i've seen a lot of like businesses and brands do this it's like showing the and brands do this it's like showing the and brands do this it's like showing the process showing the people and and being process showing the people and and being process showing the people and and being able to you know give multiple people able to you know give multiple people able to you know give multiple people within the church the ability to make within the church the ability to make within the church the ability to make videos as well too i know it's a lot but videos as well too i know it's a lot but videos as well too i know it's a lot but um i think organic just like and being um i think organic just like and being um i think organic just like and being consistent consistent consistent and and and um um um being able to just like share multiple being able to just like share multiple being able to just like share multiple things around your faith yeah i've seen things around your faith yeah i've seen things around your faith yeah i've seen to do extremely well because i started to do extremely well because i started to do extremely well because i started just praying for people and then i made just praying for people and then i made just praying for people and then i made other content like here's a christian other content like here's a christian other content like here's a christian affirmation right and i would just share affirmation right and i would just share affirmation right and i would just share an affirmation i started doing bible

an affirmation i started doing bible an affirmation i started doing bible verses so it's a way for me to expand my verses so it's a way for me to expand my verses so it's a way for me to expand my content that might content that might content that might speak to someone who speak to someone who speak to someone who doesn't necessarily want to hear a doesn't necessarily want to hear a doesn't necessarily want to hear a prayer one day yeah so so when you got prayer one day yeah so so when you got prayer one day yeah so so when you got started started started this is during the pandemic right you this is during the pandemic right you this is during the pandemic right you were bored were bored were bored yeah yeah yeah how long did it take you to to find how long did it take you to to find how long did it take you to to find success and start and start to realize success and start and start to realize success and start and start to realize wow i'm making a difference here i mean wow i'm making a difference here i mean wow i'm making a difference here i mean yeah yeah yeah yeah great question and yeah great question and yeah great question and even before when i had a youtube channel even before when i had a youtube channel even before when i had a youtube channel anytime i saw like one person comment on anytime i saw like one person comment on anytime i saw like one person comment on a video because i had i've had a youtube a video because i had i've had a youtube a video because i had i've had a youtube channel for like 10 years i stopped channel for like 10 years i stopped channel for like 10 years i stopped posting on it a couple years ago but posting on it a couple years ago but posting on it a couple years ago but anytime i had like one person comment i anytime i had like one person comment i anytime i had like one person comment i was like that's amazing like it made a was like that's amazing like it made a was like that's amazing like it made a difference in one person's life so that difference in one person's life so that difference in one person's life so that was the mindset i went into it and i was the mindset i went into it and i was the mindset i went into it and i think it's important to adopt that think it's important to adopt that think it's important to adopt that whenever you're starting something new whenever you're starting something new whenever you're starting something new because it doesn't just immediately take because it doesn't just immediately take because it doesn't just immediately take off i know i know for some people it can off i know i know for some people it can off i know i know for some people it can but for me it definitely didn't i think but for me it definitely didn't i think but for me it definitely didn't i think it wasn't until my 50th video it wasn't until my 50th video it wasn't until my 50th video where it got 35 000 views but that where it got 35 000 views but that where it got 35 000 views but that doesn't mean along the way i was getting doesn't mean along the way i was getting doesn't mean along the way i was getting a couple hundred views and maybe like a couple hundred views and maybe like a couple hundred views and maybe like three to ten comments from people saying three to ten comments from people saying three to ten comments from people saying like hey this really encouraged me like hey this really encouraged me like hey this really encouraged me that's all i needed to see where it's that's all i needed to see where it's that's all i needed to see where it's like hey this is making a difference like hey this is making a difference like hey this is making a difference because if i can pray for one person because if i can pray for one person because if i can pray for one person today that that means so much to me and today that that means so much to me and today that that means so much to me and if it helped them that's like really all if it helped them that's like really all if it helped them that's like really all i needed to see so it took about i'd say i needed to see so it took about i'd say i needed to see so it took about i'd say 50 videos but being consistent in just 50 videos but being consistent in just 50 videos but being consistent in just putting one video out a day is what i putting one video out a day is what i putting one video out a day is what i started with i'd still recommend that started with i'd still recommend that started with i'd still recommend that today if that's the only thing you can today if that's the only thing you can today if that's the only thing you can do if you can post one video a day and do if you can post one video a day and do if you can post one video a day and you can look at what's working and you can look at what's working and you can look at what's working and what's not and kind of double down on what's not and kind of double down on what's not and kind of double down on what's working when people started what's working when people started what's working when people started watching more of the prayers i said well watching more of the prayers i said well watching more of the prayers i said well if i pray for people in the morning if i pray for people in the morning if i pray for people in the morning maybe i should pray for them at night maybe i should pray for them at night maybe i should pray for them at night and then the nighttime prayers actually

and then the nighttime prayers actually and then the nighttime prayers actually did way better than the morning prayers did way better than the morning prayers did way better than the morning prayers so it was hey i can reach an entire so it was hey i can reach an entire so it was hey i can reach an entire different audience so a lot of testing different audience so a lot of testing different audience so a lot of testing goes into it too i would say well i was goes into it too i would say well i was goes into it too i would say well i was just gonna ask that about the testing just gonna ask that about the testing just gonna ask that about the testing aspect of it so church don't be you know aspect of it so church don't be you know aspect of it so church don't be you know sad and like oh of course if you don't sad and like oh of course if you don't sad and like oh of course if you don't get a lot of success early on you gotta get a lot of success early on you gotta get a lot of success early on you gotta keep keep pushing forward yeah bart yeah keep keep pushing forward yeah bart yeah keep keep pushing forward yeah bart yeah what what kind of analytical data does what what kind of analytical data does what what kind of analytical data does tick top provide you tick top provide you tick top provide you do do do that enables you to determine how often that enables you to determine how often that enables you to determine how often you should post and when you should post you should post and when you should post you should post and when you should post and like is is is there data that you're and like is is is there data that you're and like is is is there data that you're getting as a tick tock getting as a tick tock getting as a tick tock creator content creator that kind of creator content creator that kind of creator content creator that kind of guides you and coaches you um guides you and coaches you um guides you and coaches you um to to know how and what to do better or to to know how and what to do better or to to know how and what to do better or do you really just have to follow your do you really just have to follow your do you really just have to follow your instincts instincts instincts yeah so they have analytics in there yeah so they have analytics in there yeah so they have analytics in there it's not like the most robust thing but it's not like the most robust thing but it's not like the most robust thing but it can show you like what your trending it can show you like what your trending it can show you like what your trending videos are compared to your videos that videos are compared to your videos that videos are compared to your videos that just do okay and i think even looking at just do okay and i think even looking at just do okay and i think even looking at like in the last seven days of the last like in the last seven days of the last like in the last seven days of the last 30 days these are the videos of mine 30 days these are the videos of mine 30 days these are the videos of mine that are trending versus the other that are trending versus the other that are trending versus the other videos and going into those videos and videos and going into those videos and videos and going into those videos and saying why did this video trend was it saying why did this video trend was it saying why did this video trend was it the amount of time that the video was the amount of time that the video was the amount of time that the video was because i like typically if i made a because i like typically if i made a because i like typically if i made a video that was a minute long versus a video that was a minute long versus a video that was a minute long versus a video that was 30 seconds long the video video that was 30 seconds long the video video that was 30 seconds long the video that was 30 seconds long will outperform that was 30 seconds long will outperform that was 30 seconds long will outperform the video that's a minute long unless the video that's a minute long unless the video that's a minute long unless the video that was a minute long did the video that was a minute long did the video that was a minute long did really well because people have such really well because people have such really well because people have such short attention spans so that was one short attention spans so that was one short attention spans so that was one thing that i took into account after thing that i took into account after thing that i took into account after making videos that were like 50 seconds making videos that were like 50 seconds making videos that were like 50 seconds long to say can i condense this down to long to say can i condense this down to long to say can i condense this down to 30 seconds and doing that helped me 30 seconds and doing that helped me 30 seconds and doing that helped me reach more people it tells you like your

reach more people it tells you like your reach more people it tells you like your watch time so if your video is 30 watch time so if your video is 30 watch time so if your video is 30 seconds long seconds long seconds long you know 40 of your people are only you know 40 of your people are only you know 40 of your people are only actually watching it for you know half actually watching it for you know half actually watching it for you know half of the time it will show you how many of the time it will show you how many of the time it will show you how many followers you get over a seven period uh followers you get over a seven period uh followers you get over a seven period uh a seven day period or a 30 day period a seven day period or a 30 day period a seven day period or a 30 day period and you can kind of see the times that and you can kind of see the times that and you can kind of see the times that your followers are on but the thing is your followers are on but the thing is your followers are on but the thing is with tick tock if my videos are going to with tick tock if my videos are going to with tick tock if my videos are going to be shown to people who never follow me be shown to people who never follow me be shown to people who never follow me i'm just going to post around times i'm just going to post around times i'm just going to post around times based on my time zone because it is a based on my time zone because it is a based on my time zone because it is a geolocation app it's going to push it to geolocation app it's going to push it to geolocation app it's going to push it to your location first and then to other your location first and then to other your location first and then to other locations after that locations after that locations after that i would post around times where like i'm i would post around times where like i'm i would post around times where like i'm typically up like i'll make a video and typically up like i'll make a video and typically up like i'll make a video and i'll post it around 10 30 in the morning i'll post it around 10 30 in the morning i'll post it around 10 30 in the morning and then at night time i'll post a video and then at night time i'll post a video and then at night time i'll post a video at like 8 o'clock at night so i would at like 8 o'clock at night so i would at like 8 o'clock at night so i would test those things for yourself see test those things for yourself see test those things for yourself see what's working and adjust around those what's working and adjust around those what's working and adjust around those but analytics are always good to see but analytics are always good to see but analytics are always good to see like what the the most i use analytics like what the the most i use analytics like what the the most i use analytics for are like what videos of mine are for are like what videos of mine are for are like what videos of mine are doing well doing well doing well and how can i replicate that again and and how can i replicate that again and and how can i replicate that again and again and again again and again again and again if that makes sense yeah i can tell you if that makes sense yeah i can tell you if that makes sense yeah i can tell you i can tell you straight up one of the i can tell you straight up one of the i can tell you straight up one of the biggest problems that that churches are biggest problems that that churches are biggest problems that that churches are going to have doing this is going to have doing this is going to have doing this is trying to get pastors to try to say in trying to get pastors to try to say in trying to get pastors to try to say in 30 seconds what they would normally say 30 seconds what they would normally say 30 seconds what they would normally say in 50 seconds like it's the it's the guy in 50 seconds like it's the it's the guy in 50 seconds like it's the it's the guy who preaches 50 minutes that we're who preaches 50 minutes that we're who preaches 50 minutes that we're trying to get to preach 30 minutes i'm trying to get to preach 30 minutes i'm trying to get to preach 30 minutes i'm just poking at all my pastor friends i'm just poking at all my pastor friends i'm just poking at all my pastor friends i'm a pastor and i i'm guilty of the same a pastor and i i'm guilty of the same a pastor and i i'm guilty of the same thing it's sometimes hard to say thing it's sometimes hard to say thing it's sometimes hard to say concisely what you need to say but i concisely what you need to say but i concisely what you need to say but i think to your point think to your point think to your point and i've been a content creator to some and i've been a content creator to some and i've been a content creator to some degree in different spaces degree in different spaces degree in different spaces the more you do it the more used to the more you do it the more used to the more you do it the more used to figuring out how to keep content concise

figuring out how to keep content concise figuring out how to keep content concise and condensed and again i i love your and condensed and again i i love your and condensed and again i i love your formula the hook the content the call to formula the hook the content the call to formula the hook the content the call to action you know you've got three or four action you know you've got three or four action you know you've got three or four seconds for your hook you've got 15 to seconds for your hook you've got 15 to seconds for your hook you've got 15 to 20 seconds for your content and you've 20 seconds for your content and you've 20 seconds for your content and you've got three or four seconds for a call to got three or four seconds for a call to got three or four seconds for a call to action and that's if you're gonna if action and that's if you're gonna if action and that's if you're gonna if you're gonna script it that's pretty you're gonna script it that's pretty you're gonna script it that's pretty much what you gotta stick to i'm much what you gotta stick to i'm much what you gotta stick to i'm assuming you're probably not scripting assuming you're probably not scripting assuming you're probably not scripting your prayers you just pray right so it's your prayers you just pray right so it's your prayers you just pray right so it's a little bit easier but you got to watch a little bit easier but you got to watch a little bit easier but you got to watch a clock a clock a clock yeah definitely and i would say to any yeah definitely and i would say to any yeah definitely and i would say to any like church who's watching this and like church who's watching this and like church who's watching this and saying like i don't think i can make saying like i don't think i can make saying like i don't think i can make content content content in a short period of time in a short period of time in a short period of time i would first i would first i would first just like follow that process of can you just like follow that process of can you just like follow that process of can you have someone on your team find those 30 have someone on your team find those 30 have someone on your team find those 30 second clips that are you know already second clips that are you know already second clips that are you know already happening that the pastor is already happening that the pastor is already happening that the pastor is already doing and repurpose those as tick tock doing and repurpose those as tick tock doing and repurpose those as tick tock all like the churches who do really well all like the churches who do really well all like the churches who do really well they are doing that right now elevation they are doing that right now elevation they are doing that right now elevation church church church um you know transformation church those um you know transformation church those um you know transformation church those are two of like the big leaders on tick are two of like the big leaders on tick are two of like the big leaders on tick tock right now they're taking content tock right now they're taking content tock right now they're taking content that's already being made in a two hour that's already being made in a two hour that's already being made in a two hour or hour sermon and finding really good or hour sermon and finding really good or hour sermon and finding really good nuggets that they can storytell around nuggets that they can storytell around nuggets that they can storytell around through you know text on screen captions through you know text on screen captions through you know text on screen captions interesting um you know hashtags and interesting um you know hashtags and interesting um you know hashtags and stuff like that so that can be content stuff like that so that can be content stuff like that so that can be content that could be you could use a sermon for that could be you could use a sermon for that could be you could use a sermon for seven different posts and just break seven different posts and just break seven different posts and just break down the big pieces and then if i was if down the big pieces and then if i was if down the big pieces and then if i was if again if i was in the marketing again if i was in the marketing again if i was in the marketing department i would sit down with the the department i would sit down with the the department i would sit down with the the pastor and say hey let's just do a pastor and say hey let's just do a pastor and say hey let's just do a prayer you know what i mean like can we prayer you know what i mean like can we prayer you know what i mean like can we do one or two prayers every single month

do one or two prayers every single month do one or two prayers every single month because that's another way of content because that's another way of content because that's another way of content that already works on the platform if that already works on the platform if that already works on the platform if i'm a church i'm going what are their i'm a church i'm going what are their i'm a church i'm going what are their churches on the platform what kind of churches on the platform what kind of churches on the platform what kind of content that are that what kind of content that are that what kind of content that are that what kind of content are they making with their content are they making with their content are they making with their pastor that's working well and how can pastor that's working well and how can pastor that's working well and how can we replicate that for our own you know we replicate that for our own you know we replicate that for our own you know church and our own values and our own church and our own values and our own church and our own values and our own message so modeling success is extremely message so modeling success is extremely message so modeling success is extremely important to do you can search the important to do you can search the important to do you can search the hashtags you can find in the last 30 hashtags you can find in the last 30 hashtags you can find in the last 30 days these are the videos that are doing days these are the videos that are doing days these are the videos that are doing well you can search churches model well you can search churches model well you can search churches model successes it's already out there and successes it's already out there and successes it's already out there and then have your team kind of replicate then have your team kind of replicate then have your team kind of replicate that for how you guys would do that yeah that for how you guys would do that yeah that for how you guys would do that yeah so so you're you just said what i was so so you're you just said what i was so so you're you just said what i was going to ask and that is going to ask and that is going to ask and that is go go go study right and go figure out what other study right and go figure out what other study right and go figure out what other churches are doing churches are doing churches are doing do you ever uh repurpose do you ever uh repurpose do you ever uh repurpose prayers that you've done in the past and prayers that you've done in the past and prayers that you've done in the past and just re-throw them out there and like just re-throw them out there and like just re-throw them out there and like maybe re-tag them or re-title them yeah maybe re-tag them or re-title them yeah maybe re-tag them or re-title them yeah i'll do that as well too and i do it i'll do that as well too and i do it i'll do that as well too and i do it because sometimes those actually do because sometimes those actually do because sometimes those actually do better so i'll take a prayer that i've better so i'll take a prayer that i've better so i'll take a prayer that i've already done before already done before already done before i'll change the music on it i'll change the music on it i'll change the music on it music is a big thing on tick tock as music is a big thing on tick tock as music is a big thing on tick tock as well too so like you can add your own well too so like you can add your own well too so like you can add your own music to it if you already have that but music to it if you already have that but music to it if you already have that but you can also take advantage of music you can also take advantage of music you can also take advantage of music that's on tick tock and what i would do that's on tick tock and what i would do that's on tick tock and what i would do is i would go look at other churches who is i would go look at other churches who is i would go look at other churches who are posting seeing what type of music are posting seeing what type of music are posting seeing what type of music they're using you can save that music to they're using you can save that music to they're using you can save that music to like your music dashboard so when you like your music dashboard so when you like your music dashboard so when you add that in when you're making a post add that in when you're making a post add that in when you're making a post it's already there so you don't have to it's already there so you don't have to it's already there so you don't have to go find it um but i would add music and go find it um but i would add music and go find it um but i would add music and i add music to every single but every i add music to every single but every i add music to every single but every single one of my um posts but it's single one of my um posts but it's single one of my um posts but it's always like calming always like calming always like calming it's nothing that's like

it's nothing that's like it's nothing that's like like like like it's not rap music it's not lyrical it's not rap music it's not lyrical it's not rap music it's not lyrical music it's more instrumental music that music it's more instrumental music that music it's more instrumental music that just adds another element to get someone just adds another element to get someone just adds another element to get someone into that like emotion or feeling when into that like emotion or feeling when into that like emotion or feeling when they're watching the video but i've they're watching the video but i've they're watching the video but i've repurposed videos all the time and it's repurposed videos all the time and it's repurposed videos all the time and it's interesting i i would make a video and interesting i i would make a video and interesting i i would make a video and then maybe two months later i would then maybe two months later i would then maybe two months later i would repurpose it would get double the views repurpose it would get double the views repurpose it would get double the views and then i've even repurposed the video and then i've even repurposed the video and then i've even repurposed the video more than once and it did even better so more than once and it did even better so more than once and it did even better so that's another strategy too like you can that's another strategy too like you can that's another strategy too like you can repurpose videos you can use different repurpose videos you can use different repurpose videos you can use different hashtags you can use different captions hashtags you can use different captions hashtags you can use different captions you can use different headlines and you can use different headlines and you can use different headlines and different music as well too so i would different music as well too so i would different music as well too so i would do that because it just gives you more do that because it just gives you more do that because it just gives you more um to be able to post with yeah what do um to be able to post with yeah what do um to be able to post with yeah what do you think a church i mean like this is you think a church i mean like this is you think a church i mean like this is kind of a random question but what do kind of a random question but what do kind of a random question but what do you think a church should do if they you think a church should do if they you think a church should do if they want to get started in tick-tock want to get started in tick-tock want to get started in tick-tock once a day or just strike or once a week once a day or just strike or once a week once a day or just strike or once a week or or or how often should they be posted to get how often should they be posted to get how often should they be posted to get going going going if i was a church i would at least do if i was a church i would at least do if i was a church i would at least do once a day but if you want to once a day but if you want to once a day but if you want to kind of kind of kind of increase that chance of getting more increase that chance of getting more increase that chance of getting more followers and having more success out followers and having more success out followers and having more success out post three times a day just because in post three times a day just because in post three times a day just because in the beginning like when you're starting the beginning like when you're starting the beginning like when you're starting you have such a good opportunity to you have such a good opportunity to you have such a good opportunity to reach reach reach um um um a vast audience and if you posted like a vast audience and if you posted like a vast audience and if you posted like one in the morning one in the afternoon one in the morning one in the afternoon one in the morning one in the afternoon one in the evening i think you would one in the evening i think you would one in the evening i think you would have more success if that's too have more success if that's too have more success if that's too difficult to do i would just start with difficult to do i would just start with difficult to do i would just start with one a day but if the content's good you one a day but if the content's good you one a day but if the content's good you have a better chance too and obviously have a better chance too and obviously have a better chance too and obviously having that video be seen having that video be seen having that video be seen by more people but if three is too much by more people but if three is too much by more people but if three is too much i would at least start with one and make i would at least start with one and make i would at least start with one and make sure you're posting once a day i mean sure you're posting once a day i mean sure you're posting once a day i mean you could even you could even you could even prepare in advance

prepare in advance prepare in advance 30 videos you know figure out like i 30 videos you know figure out like i 30 videos you know figure out like i would obviously come up with a strategy would obviously come up with a strategy would obviously come up with a strategy before doing this i'd think of like what before doing this i'd think of like what before doing this i'd think of like what kind of content can we make let's start kind of content can we make let's start kind of content can we make let's start like let's just start messing around like let's just start messing around like let's just start messing around with the app and you know getting with the app and you know getting with the app and you know getting familiar with it so we can get in a familiar with it so we can get in a familiar with it so we can get in a cadence where cadence where cadence where you can do this consistently and it's you can do this consistently and it's you can do this consistently and it's just a part of now your you know your just a part of now your you know your just a part of now your you know your social media marketing strategy social media marketing strategy social media marketing strategy yeah let me ask a question as it relates yeah let me ask a question as it relates yeah let me ask a question as it relates to posting to posting to posting can you schedule posts on tick tock or can you schedule posts on tick tock or can you schedule posts on tick tock or do you have to post live a lot of church do you have to post live a lot of church do you have to post live a lot of church communications professionals have gotten communications professionals have gotten communications professionals have gotten used to using things like hootsuite and used to using things like hootsuite and used to using things like hootsuite and buffer to schedule content for facebook buffer to schedule content for facebook buffer to schedule content for facebook for instagram um and of course now neta for instagram um and of course now neta for instagram um and of course now neta has you know a creator studio um can you has you know a creator studio um can you has you know a creator studio um can you schedule content on tiktok or do you schedule content on tiktok or do you schedule content on tiktok or do you let me ask this question um no go ahead let me ask this question um no go ahead let me ask this question um no go ahead and answer that question then i have a and answer that question then i have a and answer that question then i have a follow-up question so dude can can we follow-up question so dude can can we follow-up question so dude can can we schedule it if i'm having to do this schedule it if i'm having to do this schedule it if i'm having to do this three times a day do i literally have to three times a day do i literally have to three times a day do i literally have to log into tik-tok three times a day and log into tik-tok three times a day and log into tik-tok three times a day and do this how does that work do this how does that work do this how does that work yeah so i believe with some of the yeah so i believe with some of the yeah so i believe with some of the scheduling apps tick tock does have that scheduling apps tick tock does have that scheduling apps tick tock does have that capability now if it doesn't capability now if it doesn't capability now if it doesn't you can like create drafts same thing you can like create drafts same thing you can like create drafts same thing you can do an instagram with like reels you can do an instagram with like reels you can do an instagram with like reels is you could go in there and you could is you could go in there and you could is you could go in there and you could set up all of your you know posts and set up all of your you know posts and set up all of your you know posts and then just have them in drafts so they're then just have them in drafts so they're then just have them in drafts so they're already ready to go so when you are already ready to go so when you are already ready to go so when you are ready to post you go on open the draft ready to post you go on open the draft ready to post you go on open the draft post it add whatever you want to add to post it add whatever you want to add to post it add whatever you want to add to it so it's already done so if i was it so it's already done so if i was it so it's already done so if i was manually doing this and i was and i had manually doing this and i was and i had manually doing this and i was and i had to post for let's say that was my job to post for let's say that was my job to post for let's say that was my job posting for the church i would posting for the church i would posting for the church i would do those like if i was posting in one

do those like if i was posting in one do those like if i was posting in one day i'd do them all like in the morning day i'd do them all like in the morning day i'd do them all like in the morning and have them all drafted so then i can and have them all drafted so then i can and have them all drafted so then i can go go back in there and just post it go go back in there and just post it go go back in there and just post it when the time is to post but i believe when the time is to post but i believe when the time is to post but i believe the tools now do give you the ability to the tools now do give you the ability to the tools now do give you the ability to schedule it just like instagram schedule it just like instagram schedule it just like instagram you create all your content on your you create all your content on your you create all your content on your phone you said right um for for say a phone you said right um for for say a phone you said right um for for say a church that's going to use snippets from church that's going to use snippets from church that's going to use snippets from sermons they're obviously going to take sermons they're obviously going to take sermons they're obviously going to take those sermon snippets those sermon snippets those sermon snippets and in all likelihood edit them and in all likelihood edit them and in all likelihood edit them on a desktop platform like you know on a desktop platform like you know on a desktop platform like you know adobe premiere or right uh you know adobe premiere or right uh you know adobe premiere or right uh you know final cut or something like that is it final cut or something like that is it final cut or something like that is it complicated to get those snippets from a complicated to get those snippets from a complicated to get those snippets from a desktop platform and to your phone and desktop platform and to your phone and desktop platform and to your phone and you know you know you know into tick tock how how would you go into tick tock how how would you go into tick tock how how would you go about doing that getting really about doing that getting really about doing that getting really technical here i would say it's not technical here i would say it's not technical here i would say it's not because because because i have like some youtube videos that are i have like some youtube videos that are i have like some youtube videos that are filmed on a camera and then are edited filmed on a camera and then are edited filmed on a camera and then are edited in you know classic editing software in you know classic editing software in you know classic editing software that's then you know repurposed on to that's then you know repurposed on to that's then you know repurposed on to youtube so youtube so youtube so i've i've had someone edit a video of i've i've had someone edit a video of i've i've had someone edit a video of mine just to see and it was pretty easy mine just to see and it was pretty easy mine just to see and it was pretty easy for them to do as well too so i don't for them to do as well too so i don't for them to do as well too so i don't think they i don't think the person think they i don't think the person think they i don't think the person who's actually editing the video would who's actually editing the video would who's actually editing the video would have any trouble getting that video cut have any trouble getting that video cut have any trouble getting that video cut edited and given in a format that can be edited and given in a format that can be edited and given in a format that can be posted on a phone posted on a phone posted on a phone okay okay okay well i tell you what we we're running well i tell you what we we're running well i tell you what we we're running out of time here um this has been out of time here um this has been out of time here um this has been really insightful you know first of all really insightful you know first of all really insightful you know first of all thank you for your ministry thank you thank you for your ministry thank you thank you for your ministry thank you for praying for people and uh for praying for people and uh for praying for people and uh using this platform to to share light

using this platform to to share light using this platform to to share light and hope and uh the message of jesus so and hope and uh the message of jesus so and hope and uh the message of jesus so way to go there and second thanks for way to go there and second thanks for way to go there and second thanks for jumping on the show and just explaining jumping on the show and just explaining jumping on the show and just explaining this to this to this to all of our listeners who are uh all of our listeners who are uh all of our listeners who are uh scratching their heads going how do you scratching their heads going how do you scratching their heads going how do you use this tool use this tool use this tool well now you know so yeah how do people well now you know so yeah how do people well now you know so yeah how do people get a hold of you they want to get a get a hold of you they want to get a get a hold of you they want to get a hold of you one other thing i wanted to hold of you one other thing i wanted to hold of you one other thing i wanted to say too is like instagram has now kind say too is like instagram has now kind say too is like instagram has now kind of like tried to model what tick tock is of like tried to model what tick tock is of like tried to model what tick tock is doing so i would if you are posting doing so i would if you are posting doing so i would if you are posting these videos on tick tock these videos on tick tock these videos on tick tock i would also post them on instagram as i would also post them on instagram as i would also post them on instagram as well too so i take the videos that i well too so i take the videos that i well too so i take the videos that i post on tiktok i remake them in the post on tiktok i remake them in the post on tiktok i remake them in the instagram app it doesn't take me a lot instagram app it doesn't take me a lot instagram app it doesn't take me a lot of time but i would be posting those of time but i would be posting those of time but i would be posting those tick tocks on instagram as well just tick tocks on instagram as well just tick tocks on instagram as well just because since reels came out the organic because since reels came out the organic because since reels came out the organic reach you have as a church to get in reach you have as a church to get in reach you have as a church to get in front of front of front of hundreds of thousands like i get the hundreds of thousands like i get the hundreds of thousands like i get the same reach on instagram now that i do on same reach on instagram now that i do on same reach on instagram now that i do on tick tock tick tock tick tock which is wild because it took me a year which is wild because it took me a year which is wild because it took me a year to grow to 10 000 in six months to grow to grow to 10 000 in six months to grow to grow to 10 000 in six months to grow to 121 on instagram just doing reels to 121 on instagram just doing reels to 121 on instagram just doing reels every single day nothing else only reels every single day nothing else only reels every single day nothing else only reels so if you're a church i would develop so if you're a church i would develop so if you're a church i would develop the i would say let's have a video a the i would say let's have a video a the i would say let's have a video a short form video first strategy short form video first strategy short form video first strategy um on uh instagram reels as well it's um on uh instagram reels as well it's um on uh instagram reels as well it's very similar so i would look at it kind very similar so i would look at it kind very similar so i would look at it kind of like the same thing but just making of like the same thing but just making of like the same thing but just making sure you're taking that same mindset of sure you're taking that same mindset of sure you're taking that same mindset of the psychology of the person on tick the psychology of the person on tick the psychology of the person on tick tock tock tock and mimicking that to instagram too and mimicking that to instagram too and mimicking that to instagram too because because because um it's been able to you know obviously um it's been able to you know obviously um it's been able to you know obviously help me reach probably like two to three help me reach probably like two to three help me reach probably like two to three more million more people a month just on more million more people a month just on more million more people a month just on instagram alone versus tick tock yeah

instagram alone versus tick tock yeah instagram alone versus tick tock yeah you you think there's different you you think there's different you you think there's different you think we're reaching a different you think we're reaching a different you think we're reaching a different demographic now on tick tock than on demographic now on tick tock than on demographic now on tick tock than on instagram how how would you describe instagram how how would you describe instagram how how would you describe those two those two audiences those two those two those two audiences those two those two those two audiences those two demographics demographics demographics yeah the demographic on tick tock is yeah the demographic on tick tock is yeah the demographic on tick tock is still younger but there are so many of still younger but there are so many of still younger but there are so many of the other generations on there as well the other generations on there as well the other generations on there as well too so if you want to think about it is too so if you want to think about it is too so if you want to think about it is i want to reach a younger audience on i want to reach a younger audience on i want to reach a younger audience on tiktok great that's fine and then on tiktok great that's fine and then on tiktok great that's fine and then on instagram instagram instagram the psychology has just changed with the psychology has just changed with the psychology has just changed with even people who are older that they're even people who are older that they're even people who are older that they're accustomed to watching short form videos accustomed to watching short form videos accustomed to watching short form videos because all those short form videos on because all those short form videos on because all those short form videos on instagram are typically taken from instagram are typically taken from instagram are typically taken from tiktok so if you can start making reels tiktok so if you can start making reels tiktok so if you can start making reels every single day as well too even if every single day as well too even if every single day as well too even if it's one or two um i think you'll have it's one or two um i think you'll have it's one or two um i think you'll have the same success that you could on tick the same success that you could on tick the same success that you could on tick tock maybe not as much but if you get tock maybe not as much but if you get tock maybe not as much but if you get consistent with it you see what works consistent with it you see what works consistent with it you see what works you test a lot of different things and you test a lot of different things and you test a lot of different things and you find a cadence where you could make you find a cadence where you could make you find a cadence where you could make content consistently um you'll find content consistently um you'll find content consistently um you'll find success on instagram as well as tick success on instagram as well as tick success on instagram as well as tick tock but that's the world we live in now tock but that's the world we live in now tock but that's the world we live in now people just want short form video it's people just want short form video it's people just want short form video it's it's quick and it's it's just means so it's quick and it's it's just means so it's quick and it's it's just means so much more than let's say seeing a much more than let's say seeing a much more than let's say seeing a picture or something like that picture or something like that picture or something like that yeah quick hits all right now yeah quick hits all right now yeah quick hits all right now answer jason's question if people wanna answer jason's question if people wanna answer jason's question if people wanna if they wanna follow you on social if if they wanna follow you on social if if they wanna follow you on social if they wanna reach out to you what's the they wanna reach out to you what's the they wanna reach out to you what's the best way for people to connect with you best way for people to connect with you best way for people to connect with you yeah definitely if you want to reach out yeah definitely if you want to reach out yeah definitely if you want to reach out or if you have any questions around or if you have any questions around or if you have any questions around social media my email is dane d-a-y-n-e social media my email is dane d-a-y-n-e social media my email is dane d-a-y-n-e lit with prayer dot com l-i-t-w-i-t-h lit with prayer dot com l-i-t-w-i-t-h lit with prayer dot com l-i-t-w-i-t-h prayer dot com if you want to connect on prayer dot com if you want to connect on prayer dot com if you want to connect on instagram my instagram is lit with instagram my instagram is lit with instagram my instagram is lit with prayer l-i-t-w-i-t-h prayer same thing

prayer l-i-t-w-i-t-h prayer same thing prayer l-i-t-w-i-t-h prayer same thing and then my tic toc is actually my first and then my tic toc is actually my first and then my tic toc is actually my first and last name dane camilla and last name dane camilla and last name dane camilla d-a-y-n-e-k-a-m-e-l-a happy to answer d-a-y-n-e-k-a-m-e-l-a happy to answer d-a-y-n-e-k-a-m-e-l-a happy to answer any questions or you know just share any questions or you know just share any questions or you know just share anything i've learned okay okay anything i've learned okay okay anything i've learned okay okay fantastic yeah why that's through the fantastic yeah why that's through the fantastic yeah why that's through the show notes as well so people can touch show notes as well so people can touch show notes as well so people can touch base i'm sure you're gonna get some uh base i'm sure you're gonna get some uh base i'm sure you're gonna get some uh some pings because a lot of i talk to a some pings because a lot of i talk to a some pings because a lot of i talk to a lot of churches and we just lot of churches and we just lot of churches and we just they don't really know what to do yeah they don't really know what to do yeah they don't really know what to do yeah so you just you just shared some really so you just you just shared some really so you just you just shared some really great knowledge with us so thank you great knowledge with us so thank you great knowledge with us so thank you awesome i'm happy it helped in any way awesome i'm happy it helped in any way awesome i'm happy it helped in any way dane thanks again for joining us on the dane thanks again for joining us on the dane thanks again for joining us on the show today of course