Creating a Marketing Budget for Your Church | Bart Blair & Jason Hamrock

so a lot of churches uh they don't have so a lot of churches uh they don't have a budget a budget a budget right they just maybe spend some money right they just maybe spend some money right they just maybe spend some money here and there they they have a an idea here and there they they have a an idea here and there they they have a an idea so they go ask for some money there's no so they go ask for some money there's no so they go ask for some money there's no clear plan clear plan clear plan and that's not a good approach and that's not a good approach and that's not a good approach to focusing on on church growth right to focusing on on church growth right to focusing on on church growth right and so the first thing is what is your and so the first thing is what is your and so the first thing is what is your plan right here we are in november of plan right here we are in november of plan right here we are in november of 2021 2021 2021 and a lot of churches that i work with and a lot of churches that i work with and a lot of churches that i work with they have already started their they have already started their they have already started their conversation about what 2022 looks like conversation about what 2022 looks like conversation about what 2022 looks like in terms of in terms of in terms of budgeting and their marketing plan what budgeting and their marketing plan what budgeting and their marketing plan what they're going to use with those those they're going to use with those those they're going to use with those those dollars and what that looks like and so dollars and what that looks like and so dollars and what that looks like and so it's not hard it you have to think ahead it's not hard it you have to think ahead it's not hard it you have to think ahead a little bit but that's the biggest a little bit but that's the biggest a little bit but that's the biggest problem is most churches don't have a problem is most churches don't have a problem is most churches don't have a clear clear clear marketing plan for the future marketing plan for the future marketing plan for the future hey welcome to season 2 episode 7 of hey welcome to season 2 episode 7 of hey welcome to season 2 episode 7 of missional marketing's podcast where we missional marketing's podcast where we missional marketing's podcast where we talk about things to help church leaders talk about things to help church leaders talk about things to help church leaders church communications professionals church communications professionals church communications professionals reach more people online i'm bart blair reach more people online i'm bart blair reach more people online i'm bart blair i am one of the coaches for mission i am one of the coaches for mission i am one of the coaches for mission marketing and joined as always by marketing and joined as always by marketing and joined as always by the big coach the head honcho coach the big coach the head honcho coach the big coach the head honcho coach admissional marketing jason admissional marketing jason admissional marketing jason hamrock hi bart how you doing today man hamrock hi bart how you doing today man hamrock hi bart how you doing today man it's going to be doing well first time it's going to be doing well first time it's going to be doing well first time you've been referred to as the head you've been referred to as the head you've been referred to as the head honcho today i know it i know i don't honcho today i know it i know i don't honcho today i know it i know i don't that's kind of odd but okay that's cool that's kind of odd but okay that's cool that's kind of odd but okay that's cool yeah it is right hey yeah it is right hey yeah it is right hey coaches yeah we do we have we are we coaches yeah we do we have we are we coaches yeah we do we have we are we have a growing team of coaches so if you have a growing team of coaches so if you have a growing team of coaches so if you happen to be one of our partner churches happen to be one of our partner churches happen to be one of our partner churches uh you might have had the opportunity to uh you might have had the opportunity to uh you might have had the opportunity to hang out with some of our folks like hang out with some of our folks like hang out with some of our folks like gordon or david or maddie or jen or

gordon or david or maddie or jen or gordon or david or maddie or jen or robert like we've got we've got a robert like we've got we've got a robert like we've got we've got a growing team of coaches uh helping growing team of coaches uh helping growing team of coaches uh helping churches reach more people online that churches reach more people online that churches reach more people online that is our primary objective and um one of is our primary objective and um one of is our primary objective and um one of the things that we want to do uh with the things that we want to do uh with the things that we want to do uh with this podcast is take time for jason and this podcast is take time for jason and this podcast is take time for jason and and me to have a conversation once a and me to have a conversation once a and me to have a conversation once a month or so on a specific topic that we month or so on a specific topic that we month or so on a specific topic that we believe will hopefully help you as a believe will hopefully help you as a believe will hopefully help you as a church leader a church communications church leader a church communications church leader a church communications professional professional professional leverage the tools at your disposal to leverage the tools at your disposal to leverage the tools at your disposal to be a more effective church communicator be a more effective church communicator be a more effective church communicator church marketer church marketer church marketer church outreach specialist the digital church outreach specialist the digital church outreach specialist the digital outreach specialist whatever whatever outreach specialist whatever whatever outreach specialist whatever whatever your role is your role is your role is and today we're going to have a and today we're going to have a and today we're going to have a conversation i'm going to kind of conversation i'm going to kind of conversation i'm going to kind of interview jason on the topic of interview jason on the topic of interview jason on the topic of budgeting budgeting for church marketing budgeting budgeting for church marketing budgeting budgeting for church marketing and digital outreach this is something and digital outreach this is something and digital outreach this is something that we get to talk about with churches that we get to talk about with churches that we get to talk about with churches all the time and helping them navigate all the time and helping them navigate all the time and helping them navigate this landscape and uh so i thought i this landscape and uh so i thought i this landscape and uh so i thought i would lean into you today jason as a guy would lean into you today jason as a guy would lean into you today jason as a guy who's served on staff at a church in who's served on staff at a church in who's served on staff at a church in uh in communications had to oversee a uh in communications had to oversee a uh in communications had to oversee a budget i did so as a senior pastor in a budget i did so as a senior pastor in a budget i did so as a senior pastor in a small church you did so as the small church you did so as the small church you did so as the communications director in a large communications director in a large communications director in a large church and so we can kind of compare and church and so we can kind of compare and church and so we can kind of compare and contrast the difference between contrast the difference between contrast the difference between budgeting in a large church versus budgeting in a large church versus budgeting in a large church versus budgeting in a small church so budgeting in a small church so budgeting in a small church so as we uh take off i'm going to get you as we uh take off i'm going to get you as we uh take off i'm going to get you to do one thing before we talk about um to do one thing before we talk about um to do one thing before we talk about um church marketing budgets and i want you church marketing budgets and i want you church marketing budgets and i want you to review for our audience the three to review for our audience the three to review for our audience the three rings of communication that we always rings of communication that we always rings of communication that we always talk about admission marketing talk about admission marketing talk about admission marketing yeah thanks bart because these three yeah thanks bart because these three yeah thanks bart because these three rings that we talk about uh it really rings that we talk about uh it really rings that we talk about uh it really relates to everything you do including

relates to everything you do including relates to everything you do including your budgeting your budgeting your budgeting right so you got to keep that in right so you got to keep that in right so you got to keep that in perspective when we talk about budgets perspective when we talk about budgets perspective when we talk about budgets and how to budget and build a budget or and how to budget and build a budget or and how to budget and build a budget or you know all that kind of stuff it's all you know all that kind of stuff it's all you know all that kind of stuff it's all around these three rings ring one are around these three rings ring one are around these three rings ring one are people who already go to your church people who already go to your church people who already go to your church so just consider that they're they're so just consider that they're they're so just consider that they're they're there they they're you know they're there they they're you know they're there they they're you know they're they're christmas and easter people they they're christmas and easter people they they're christmas and easter people they come only twice a year too they come come only twice a year too they come come only twice a year too they come every week they're faithful and every week they're faithful and every week they're faithful and everybody in between that's ring one everybody in between that's ring one everybody in between that's ring one people who go to your church ring two people who go to your church ring two people who go to your church ring two are people that are looking for a church are people that are looking for a church are people that are looking for a church right uh they moved to the the city or right uh they moved to the the city or right uh they moved to the the city or the town uh maybe their old their old the town uh maybe their old their old the town uh maybe their old their old church kind of had a split or they church kind of had a split or they church kind of had a split or they they're kind of fed up we don't know they're kind of fed up we don't know they're kind of fed up we don't know maybe it was a divorce situation maybe it was a divorce situation maybe it was a divorce situation regardless it's people that are looking regardless it's people that are looking regardless it's people that are looking for a church and so we talk a lot about for a church and so we talk a lot about for a church and so we talk a lot about digital tools and local seo and things digital tools and local seo and things digital tools and local seo and things of that nature when it comes to people of that nature when it comes to people of that nature when it comes to people looking for a church ring too looking for a church ring too looking for a church ring too ring three ring three ring three is a huge ring it's people that are is a huge ring it's people that are is a huge ring it's people that are searching for help searching for help searching for help with a felt need they've got an issue with a felt need they've got an issue with a felt need they've got an issue they've got a problem you know their they've got a problem you know their they've got a problem you know their marriage is in trouble their parenting marriage is in trouble their parenting marriage is in trouble their parenting needs to be needs to be needs to be sharpened right they've got an addiction sharpened right they've got an addiction sharpened right they've got an addiction they're overcoming stress or grief maybe they're overcoming stress or grief maybe they're overcoming stress or grief maybe it's a faith related thing they're it's a faith related thing they're it's a faith related thing they're searching for they've got a felt need searching for they've got a felt need searching for they've got a felt need problem and they're googling it and we problem and they're googling it and we problem and they're googling it and we know this and so we want to help know this and so we want to help know this and so we want to help churches reach ring three people but churches reach ring three people but churches reach ring three people but that's the three rings that's the three rings that's the three rings okay that's great i love setting that okay that's great i love setting that okay that's great i love setting that foundation for people so they really foundation for people so they really foundation for people so they really understand that um so you know let's understand that um so you know let's understand that um so you know let's let's just start with the good the bad let's just start with the good the bad let's just start with the good the bad and the ugly actually let's start with and the ugly actually let's start with and the ugly actually let's start with the ugly the ugly of of budgeting for the ugly the ugly of of budgeting for the ugly the ugly of of budgeting for a church marketing church outreach a church marketing church outreach a church marketing church outreach digital outreach

digital outreach digital outreach jason what are some of the common jason what are some of the common jason what are some of the common mistakes that you see churches make when mistakes that you see churches make when mistakes that you see churches make when it comes to budgeting for their their it comes to budgeting for their their it comes to budgeting for their their online marketing their digital outreach online marketing their digital outreach online marketing their digital outreach or any other marketing yeah so so a lot or any other marketing yeah so so a lot or any other marketing yeah so so a lot of churches uh they don't have a budget of churches uh they don't have a budget of churches uh they don't have a budget right they've just maybe spent some right they've just maybe spent some right they've just maybe spent some money here and there they they have a an money here and there they they have a an money here and there they they have a an idea so they go ask for some money idea so they go ask for some money idea so they go ask for some money there's no clear plan there's no clear plan there's no clear plan and that's not a good approach to and that's not a good approach to and that's not a good approach to focusing on on church growth right and focusing on on church growth right and focusing on on church growth right and so the first thing is what is your plan so the first thing is what is your plan so the first thing is what is your plan right here we are in november of 2021 right here we are in november of 2021 right here we are in november of 2021 and a lot of churches that i work with and a lot of churches that i work with and a lot of churches that i work with they have already started their they have already started their they have already started their conversation about what 2022 looks like conversation about what 2022 looks like conversation about what 2022 looks like in terms of budgeting and their in terms of budgeting and their in terms of budgeting and their marketing plan what they're going to use marketing plan what they're going to use marketing plan what they're going to use with those those dollars and what that with those those dollars and what that with those those dollars and what that looks like and so it's not hard it you looks like and so it's not hard it you looks like and so it's not hard it you have to think ahead a little bit but have to think ahead a little bit but have to think ahead a little bit but that's the biggest problem is most that's the biggest problem is most that's the biggest problem is most churches don't have a clear churches don't have a clear churches don't have a clear marketing plan for the future marketing plan for the future marketing plan for the future um another thing that they don't do is um another thing that they don't do is um another thing that they don't do is they don't consider like all the they don't consider like all the they don't consider like all the ministry activity that's that's coming ministry activity that's that's coming ministry activity that's that's coming up up up right and and often this is right and and often this is right and and often this is this might sting a little bit but often this might sting a little bit but often this might sting a little bit but often we build things around our own people we build things around our own people we build things around our own people we create events we think about our own we create events we think about our own we create events we think about our own people ring one people ring one people ring one we really need to be thinking about we really need to be thinking about we really need to be thinking about ring two but more ring three right ring two but more ring three right ring two but more ring three right people that are outside your church people that are outside your church people that are outside your church they're either unchurched or they're they're either unchurched or they're they're either unchurched or they're de-churched de-churched de-churched and we have to give them and share with and we have to give them and share with and we have to give them and share with them connect with them the benefit to them connect with them the benefit to them connect with them the benefit to get engaged with this event so

get engaged with this event so get engaged with this event so understanding what ministries are doing understanding what ministries are doing understanding what ministries are doing and building a plan around connecting and building a plan around connecting and building a plan around connecting with them it's a pretty good important with them it's a pretty good important with them it's a pretty good important one and then this is another big one one and then this is another big one one and then this is another big one most churches lock themselves in most churches lock themselves in most churches lock themselves in uh well uh well uh well you know and i know you know and i know you know and i know almost two years ago kova changed almost two years ago kova changed almost two years ago kova changed everything and you had to pivot on a everything and you had to pivot on a everything and you had to pivot on a dime if you wanted to keep your doors dime if you wanted to keep your doors dime if you wanted to keep your doors open every church had to do that and a open every church had to do that and a open every church had to do that and a lot of businesses lot of businesses lot of businesses why i say that is because it forced you why i say that is because it forced you why i say that is because it forced you to react most churches don't leave any to react most churches don't leave any to react most churches don't leave any kind of margin for creativity for kind of margin for creativity for kind of margin for creativity for unexpected things that are going to come unexpected things that are going to come unexpected things that are going to come up right and so they they just move from up right and so they they just move from up right and so they they just move from one thing to the next without any kind one thing to the next without any kind one thing to the next without any kind of margin of going let's let creativity of margin of going let's let creativity of margin of going let's let creativity seep in to our thinking and and let's seep in to our thinking and and let's seep in to our thinking and and let's also be ready to have to pivot in case also be ready to have to pivot in case also be ready to have to pivot in case something like covet happens again something like covet happens again something like covet happens again so yeah i like that i think having that so yeah i like that i think having that so yeah i like that i think having that margin in your marketing budget is margin in your marketing budget is margin in your marketing budget is pretty important because pretty important because pretty important because there are things that will there are things that will there are things that will occur over the course of the ministry occur over the course of the ministry occur over the course of the ministry year year year that you didn't plan for and all of a that you didn't plan for and all of a that you didn't plan for and all of a sudden you realize hey this would be a sudden you realize hey this would be a sudden you realize hey this would be a great opportunity for us to run some great opportunity for us to run some great opportunity for us to run some facebook ads or to create a youtube ad facebook ads or to create a youtube ad facebook ads or to create a youtube ad or something of that nature but we've or something of that nature but we've or something of that nature but we've already got our money kind of locked in already got our money kind of locked in already got our money kind of locked in to certain things the other thing too is to certain things the other thing too is to certain things the other thing too is sometimes just experimenting um you and sometimes just experimenting um you and sometimes just experimenting um you and i are working uh with a church that i are working uh with a church that i are working uh with a church that we're really pushing the boundaries and we're really pushing the boundaries and we're really pushing the boundaries and trying to be creative with some trying to be creative with some trying to be creative with some advertising techniques that we heard a advertising techniques that we heard a advertising techniques that we heard a guy try he told us about in a podcast he guy try he told us about in a podcast he guy try he told us about in a podcast he didn't know he was telling us about it didn't know he was telling us about it didn't know he was telling us about it but we listened to this podcast and this

but we listened to this podcast and this but we listened to this podcast and this guy explained the strategy that he used guy explained the strategy that he used guy explained the strategy that he used with some experimentation we happen to with some experimentation we happen to with some experimentation we happen to have a church that we work with that had have a church that we work with that had have a church that we work with that had some money to experiment and some try some money to experiment and some try some money to experiment and some try some things so we're throwing some stuff some things so we're throwing some stuff some things so we're throwing some stuff at the wall to see what sticks it may at the wall to see what sticks it may at the wall to see what sticks it may stick it may not stick but um kudos yeah stick it may not stick but um kudos yeah stick it may not stick but um kudos yeah but kudos to the church uh for having but kudos to the church uh for having but kudos to the church uh for having you know for having the money in the you know for having the money in the you know for having the money in the budget to try something new um budget to try something new um budget to try something new um and entrusting us with it um and entrusting us with it um and entrusting us with it um so so let me let me ask you a question so so let me let me ask you a question so so let me let me ask you a question so um one of the things is going into a so um one of the things is going into a so um one of the things is going into a year with a plan and and it is difficult year with a plan and and it is difficult year with a plan and and it is difficult especially depending on the size of especially depending on the size of especially depending on the size of church to know exactly what you can plan church to know exactly what you can plan church to know exactly what you can plan for for for but there are a couple of things that we but there are a couple of things that we but there are a couple of things that we know are essentials for every church know are essentials for every church know are essentials for every church when we hit the new year and you just when we hit the new year and you just when we hit the new year and you just mentioned a moment ago that you're mentioned a moment ago that you're mentioned a moment ago that you're already you're talking to churches that already you're talking to churches that already you're talking to churches that are already talking about what they're are already talking about what they're are already talking about what they're going to be doing in you know in the going to be doing in you know in the going to be doing in you know in the next year in 2022. the truth is though next year in 2022. the truth is though next year in 2022. the truth is though you and i both know we will be on phone you and i both know we will be on phone you and i both know we will be on phone calls with churches in february calls with churches in february calls with churches in february and talking to them about their easter and talking to them about their easter and talking to them about their easter plan and they won't even know what their plan and they won't even know what their plan and they won't even know what their budget for easter marketing is going to budget for easter marketing is going to budget for easter marketing is going to be okay so let's drill down on a few of be okay so let's drill down on a few of be okay so let's drill down on a few of the things that are essentials that the things that are essentials that the things that are essentials that every church should actually go into a every church should actually go into a every church should actually go into a new year whether it's a fiscal year or a new year whether it's a fiscal year or a new year whether it's a fiscal year or a calendar year what are you know two or calendar year what are you know two or calendar year what are you know two or three things that every church has to three things that every church has to three things that every church has to have have have in their marketing budget every year ooh in their marketing budget every year ooh in their marketing budget every year ooh well well well first and foremost first and foremost first and foremost a solid website a solid website a solid website right right right um if you think of the church um if you think of the church um if you think of the church and the the steps as a house right our and the the steps as a house right our and the the steps as a house right our goal is to get them into the you know

goal is to get them into the you know goal is to get them into the you know the kitchen area right the family room the kitchen area right the family room the kitchen area right the family room because they're they're part of the because they're they're part of the because they're they're part of the community and you know you don't end up community and you know you don't end up community and you know you don't end up that's not your first step that's not your first step that's not your first step right people don't show up at my front right people don't show up at my front right people don't show up at my front door and they get to get to the kitchen door and they get to get to the kitchen door and they get to get to the kitchen right it's usually right it's usually right it's usually they're on the porch right and then and they're on the porch right and then and they're on the porch right and then and then they walk in now they're in like then they walk in now they're in like then they walk in now they're in like the foyer and then they're going to the the foyer and then they're going to the the foyer and then they're going to the living room and then it's to the family living room and then it's to the family living room and then it's to the family room into the kitchen room into the kitchen room into the kitchen so from that perspective think about so from that perspective think about so from that perspective think about your website your website your website okay your website really isn't the porch okay your website really isn't the porch okay your website really isn't the porch anymore it is really kind of inside the anymore it is really kind of inside the anymore it is really kind of inside the living room and if you're if your living living room and if you're if your living living room and if you're if your living room's a mess and it doesn't look the room's a mess and it doesn't look the room's a mess and it doesn't look the best i'm probably not coming back to best i'm probably not coming back to best i'm probably not coming back to your house yeah that's like whoa stay your house yeah that's like whoa stay your house yeah that's like whoa stay away i'm certainly not i'm certainly not away i'm certainly not i'm certainly not away i'm certainly not i'm certainly not going to come sit at your kitchen table going to come sit at your kitchen table going to come sit at your kitchen table and eat if you're living oh my goodness and eat if you're living oh my goodness and eat if you're living oh my goodness no no no i don't know i'm going to slightly i don't know i'm going to slightly i don't know i'm going to slightly decline so i say that to say that you decline so i say that to say that you decline so i say that to say that you know um you're you're you're really your know um you're you're you're really your know um you're you're you're really your website is such an incredibly important website is such an incredibly important website is such an incredibly important tool and if it just yeah we built it six tool and if it just yeah we built it six tool and if it just yeah we built it six years ago it's good enough that's the years ago it's good enough that's the years ago it's good enough that's the wrong answer wrong answer wrong answer you are literally thinking like you are literally thinking like you are literally thinking like blockbuster thought blockbuster thought blockbuster thought yeah right let's just build more let's yeah right let's just build more let's yeah right let's just build more let's just build more blockbusters we're in just build more blockbusters we're in just build more blockbusters we're in good shape man we are the king of the good shape man we are the king of the good shape man we are the king of the mountain mountain mountain netflix came along and crushed that netflix came along and crushed that netflix came along and crushed that right so you have to think your website right so you have to think your website right so you have to think your website is is is probably one of your most not is is is probably one of your most not is is is probably one of your most not the only one but it is one of your most the only one but it is one of your most the only one but it is one of your most powerful powerful powerful tools to help grow your church okay tools to help grow your church okay tools to help grow your church okay the other thing i would think about is the other thing i would think about is the other thing i would think about is christmas and easter christmas and easter christmas and easter christmas and easter like those are two christmas and easter like those are two christmas and easter like those are two times of the year people

times of the year people times of the year people will come to church if invited right and will come to church if invited right and will come to church if invited right and so you want your people your so you want your people your so you want your people your congregation to extend that invitation congregation to extend that invitation congregation to extend that invitation and bring in their friends and family and bring in their friends and family and bring in their friends and family and co-workers and and co-workers and and co-workers and in-laws and everybody else in-laws and everybody else in-laws and everybody else but you want to supplement that with but you want to supplement that with but you want to supplement that with some digital ads around christmas and some digital ads around christmas and some digital ads around christmas and easter it's the two times of the year easter it's the two times of the year easter it's the two times of the year that we as churches are have an that we as churches are have an that we as churches are have an opportunity to bring a lot of new people opportunity to bring a lot of new people opportunity to bring a lot of new people into the church into the church into the church and so that those are just those are and so that those are just those are and so that those are just those are just a couple of them that i think are just a couple of them that i think are just a couple of them that i think are really really important yeah i think really really important yeah i think really really important yeah i think those three points i'll just recap them those three points i'll just recap them those three points i'll just recap them quickly a website having an effective quickly a website having an effective quickly a website having an effective website you and i before we started um website you and i before we started um website you and i before we started um this conversation were talking about uh this conversation were talking about uh this conversation were talking about uh an advertising campaign that an advertising campaign that an advertising campaign that didn't perform as well as the church had didn't perform as well as the church had didn't perform as well as the church had hoped it would they were they were hoped it would they were they were hoped it would they were they were trying to draw people in for a specific trying to draw people in for a specific trying to draw people in for a specific event they were really disappointed the event they were really disappointed the event they were really disappointed the truth is we were able to deliver a lot truth is we were able to deliver a lot truth is we were able to deliver a lot of eyes on their website and a lot of of eyes on their website and a lot of of eyes on their website and a lot of eyes and ears on their youtube video eyes and ears on their youtube video eyes and ears on their youtube video campaign campaign campaign but their website was just really but their website was just really but their website was just really lackluster and it really didn't lackluster and it really didn't lackluster and it really didn't communicate effectively um to their communicate effectively um to their communicate effectively um to their audience and compel people to want to audience and compel people to want to audience and compel people to want to engage with the event and the activity engage with the event and the activity engage with the event and the activity that they were that they were that they were that they were promoting so it is it is that they were promoting so it is it is that they were promoting so it is it is an essential place to start a solid an essential place to start a solid an essential place to start a solid website and christmas and easter i mean website and christmas and easter i mean website and christmas and easter i mean if you don't budget as a church for if you don't budget as a church for if you don't budget as a church for anything else anything else anything else set aside some funds to promote set aside some funds to promote set aside some funds to promote christmas and easter because there are christmas and easter because there are christmas and easter because there are people that are looking to engage with people that are looking to engage with people that are looking to engage with the church those two times a year let's the church those two times a year let's the church those two times a year let's go back to something you said just a go back to something you said just a go back to something you said just a minute ago you said okay i built my minute ago you said okay i built my minute ago you said okay i built my website six or seven years ago you're website six or seven years ago you're website six or seven years ago you're thinking like blockbuster how often do thinking like blockbuster how often do thinking like blockbuster how often do you think the church ought to consider

you think the church ought to consider you think the church ought to consider rebuilding revamping rebuilding revamping rebuilding revamping a website well your website's never a website well your website's never a website well your website's never finished it is a growing living thing finished it is a growing living thing finished it is a growing living thing and so every week your website is and so every week your website is and so every week your website is growing and changing however growing and changing however growing and changing however i would say that about every two years i would say that about every two years i would say that about every two years two to three years you're wanting to two to three years you're wanting to two to three years you're wanting to think about rebuilding your website think about rebuilding your website think about rebuilding your website you're like you're like you're like jason we can't afford that yeah you jason we can't afford that yeah you jason we can't afford that yeah you can't afford not to think about it uh can't afford not to think about it uh can't afford not to think about it uh technology advances technology advances technology advances all the time right and just i mean just all the time right and just i mean just all the time right and just i mean just two years from now what technologies is two years from now what technologies is two years from now what technologies is gonna be look what facebook just did gonna be look what facebook just did gonna be look what facebook just did right meta they are gonna go in the right meta they are gonna go in the right meta they are gonna go in the virtual reality world that's what virtual reality world that's what virtual reality world that's what they're doing and and it's not stopping they're doing and and it's not stopping they're doing and and it's not stopping and you can't just go well you know we and you can't just go well you know we and you can't just go well you know we built our website last year we're good built our website last year we're good built our website last year we're good for four years for four years for four years no you really want to build it into your no you really want to build it into your no you really want to build it into your budget and this might take time budget and this might take time budget and this might take time especially if you're a smaller church it especially if you're a smaller church it especially if you're a smaller church it takes time you got to build into your takes time you got to build into your takes time you got to build into your budget budget budget some money to be working on or redoing some money to be working on or redoing some money to be working on or redoing your website every two to three years so your website every two to three years so your website every two to three years so maybe you're saving money maybe you're saving money maybe you're saving money right for three years and then you're right for three years and then you're right for three years and then you're gonna go spend that money and this isn't gonna go spend that money and this isn't gonna go spend that money and this isn't a lot of money i'm not saying to spend a lot of money i'm not saying to spend a lot of money i'm not saying to spend tens and tens of thousands of dollars it tens and tens of thousands of dollars it tens and tens of thousands of dollars it could be as simple as just like you know could be as simple as just like you know could be as simple as just like you know five or ten thousand dollars which maybe five or ten thousand dollars which maybe five or ten thousand dollars which maybe sounds like a ton of money sounds like a ton of money sounds like a ton of money for churches and it might be but it's for churches and it might be but it's for churches and it might be but it's your best growth tool that you'll have your best growth tool that you'll have your best growth tool that you'll have digitally speaking digitally speaking digitally speaking i know a lot of i know a lot of small i know a lot of i know a lot of small i know a lot of i know a lot of small church pastors that don't drive vehicles church pastors that don't drive vehicles church pastors that don't drive vehicles worth five thousand dollars so to spend worth five thousand dollars so to spend worth five thousand dollars so to spend ten so to spend ten thousand dollars on ten so to spend ten thousand dollars on ten so to spend ten thousand dollars on a website seems like a lot however it is a website seems like a lot however it is a website seems like a lot however it is true it is easy uh to you know it's easy

true it is easy uh to you know it's easy true it is easy uh to you know it's easy to drop 10 or 15 or 50 000 on a church to drop 10 or 15 or 50 000 on a church to drop 10 or 15 or 50 000 on a church website it's not always necessary it's website it's not always necessary it's website it's not always necessary it's not always necessary we think it's not always necessary we think it's not always necessary we think it's really important that when you're uh you really important that when you're uh you really important that when you're uh you know looking at building a new website know looking at building a new website know looking at building a new website you look at different companies and you you look at different companies and you you look at different companies and you you know you compare and contrast uh the you know you compare and contrast uh the you know you compare and contrast uh the the gifts and the talents and the the gifts and the talents and the the gifts and the talents and the abilities of each of those those abilities of each of those those abilities of each of those those companies um for the normal sized church companies um for the normal sized church companies um for the normal sized church that probably isn't going to spend 10 or that probably isn't going to spend 10 or that probably isn't going to spend 10 or 15 or 20 thousand dollars on a website 15 or 20 thousand dollars on a website 15 or 20 thousand dollars on a website jason what are some jason what are some jason what are some cost-effective ways that a normal-sized cost-effective ways that a normal-sized cost-effective ways that a normal-sized church church church can and should budget for a church can and should budget for a church can and should budget for a church website yeah you know we build all of website yeah you know we build all of website yeah you know we build all of our websites on wordpress just because our websites on wordpress just because our websites on wordpress just because it's open source and it's the most it's open source and it's the most it's open source and it's the most popular by far it's the most supported popular by far it's the most supported popular by far it's the most supported system platform by far but you know what system platform by far but you know what system platform by far but you know what if you don't have a whole lot of money if you don't have a whole lot of money if you don't have a whole lot of money um and yet maybe you've got a little bit um and yet maybe you've got a little bit um and yet maybe you've got a little bit of money to hire a designer or you know of money to hire a designer or you know of money to hire a designer or you know you can do some things i'd encourage you you can do some things i'd encourage you you can do some things i'd encourage you to do that i've seen a lot of websites i to do that i've seen a lot of websites i to do that i've seen a lot of websites i cringe at when i see a lot of church cringe at when i see a lot of church cringe at when i see a lot of church websites i just like websites i just like websites i just like you might as well not have a website you might as well not have a website you might as well not have a website you actually do more damage to your you actually do more damage to your you actually do more damage to your reputation by what i'm seeing online i'd reputation by what i'm seeing online i'd reputation by what i'm seeing online i'd rather not see anything online but um i rather not see anything online but um i rather not see anything online but um i would recommend like squarespace you would recommend like squarespace you would recommend like squarespace you know it's it's fairly easy you can get know it's it's fairly easy you can get know it's it's fairly easy you can get in there and and build templates at in there and and build templates at in there and and build templates at least least least at least you can do some stuff in at least you can do some stuff in at least you can do some stuff in squarespace you don't have to be a squarespace you don't have to be a squarespace you don't have to be a computer programmer or website computer programmer or website computer programmer or website programmer you can you can get a a along programmer you can you can get a a along programmer you can you can get a a along just fine with squarespace we also offer just fine with squarespace we also offer just fine with squarespace we also offer we also offer a lot more cost effect we also offer a lot more cost effect we also offer a lot more cost effect like

like like ready-made websites for churches we got ready-made websites for churches we got ready-made websites for churches we got three i think three different or four three i think three different or four three i think three different or four different versions of of websites that different versions of of websites that different versions of of websites that you can literally launch inside 30 days you can literally launch inside 30 days you can literally launch inside 30 days right and with your images and your right and with your images and your right and with your images and your content but it's already all structured content but it's already all structured content but it's already all structured we offer that um so that might be we offer that um so that might be we offer that um so that might be something um or you know just kind of a something um or you know just kind of a something um or you know just kind of a thing where you you either do it thing where you you either do it thing where you you either do it yourself or you outsource it there are a yourself or you outsource it there are a yourself or you outsource it there are a lot of people who will do web design now lot of people who will do web design now lot of people who will do web design now i i would caution to make sure you don't i i would caution to make sure you don't i i would caution to make sure you don't hire somebody hire somebody hire somebody you know just because they're a good you know just because they're a good you know just because they're a good designer doesn't mean they know how to designer doesn't mean they know how to designer doesn't mean they know how to build a church website that's a build a church website that's a build a church website that's a different we're not talking just user different we're not talking just user different we're not talking just user experience we're talking actually experience we're talking actually experience we're talking actually leading people down a path leading people down a path leading people down a path so it's a totally different thing when so it's a totally different thing when so it's a totally different thing when you're going well i'm just going to find you're going well i'm just going to find you're going well i'm just going to find a company and pay them some money a company and pay them some money a company and pay them some money they're going to build our website they're going to build our website they're going to build our website they need to know what they're doing in they need to know what they're doing in they need to know what they're doing in terms of church websites not just terms of church websites not just terms of church websites not just building a website so i always tell building a website so i always tell building a website so i always tell churches like you said do your homework churches like you said do your homework churches like you said do your homework ask us we really ask us we really ask us we really i'm gonna say this i probably shouldn't i'm gonna say this i probably shouldn't i'm gonna say this i probably shouldn't say we really don't care if you choose say we really don't care if you choose say we really don't care if you choose to hire us or you hire somebody else to hire us or you hire somebody else to hire us or you hire somebody else what we care about is the product that what we care about is the product that what we care about is the product that gets gets gets established in in established in in established in in and launched that it is the best product and launched that it is the best product and launched that it is the best product for you and it's one that google is for you and it's one that google is for you and it's one that google is going to be watching and paying going to be watching and paying going to be watching and paying attention to attention to attention to and the users actually have a path to to and the users actually have a path to to and the users actually have a path to to get into a seat we care more about that get into a seat we care more about that get into a seat we care more about that than we care about you know getting a than we care about you know getting a than we care about you know getting a new client new client new client yeah i think that's well said i mean we yeah i think that's well said i mean we yeah i think that's well said i mean we we have built websites for churches that we have built websites for churches that we have built websites for churches that have cost tens of thousands of dollars have cost tens of thousands of dollars have cost tens of thousands of dollars um but you talked about our ready-made

um but you talked about our ready-made um but you talked about our ready-made websites which are wordpress websites websites which are wordpress websites websites which are wordpress websites with no restrictions in them so there with no restrictions in them so there with no restrictions in them so there are other companies that build um are other companies that build um are other companies that build um wordpress websites for churches wordpress websites for churches wordpress websites for churches they package them in a way that you they package them in a way that you they package them in a way that you don't actually have full access to the don't actually have full access to the don't actually have full access to the wordpress platform uh it's it's kind of wordpress platform uh it's it's kind of wordpress platform uh it's it's kind of restricted and they they do that mostly restricted and they they do that mostly restricted and they they do that mostly to keep you from breaking it because you to keep you from breaking it because you to keep you from breaking it because you can can can if you don't know what you're doing you if you don't know what you're doing you if you don't know what you're doing you can't break it but part of that is to can't break it but part of that is to can't break it but part of that is to create a dependency on the relationship create a dependency on the relationship create a dependency on the relationship with them because you're probably paying with them because you're probably paying with them because you're probably paying them a subscription to have access for them a subscription to have access for them a subscription to have access for that so we have ready-made websites they that so we have ready-made websites they that so we have ready-made websites they cost just under three thousand dollars cost just under three thousand dollars cost just under three thousand dollars uh for a website that can be up and uh for a website that can be up and uh for a website that can be up and running in typically less than 30 days running in typically less than 30 days running in typically less than 30 days depending on you know a few few factors depending on you know a few few factors depending on you know a few few factors there it is a full-on wordpress website there it is a full-on wordpress website there it is a full-on wordpress website which you can then you know continue to which you can then you know continue to which you can then you know continue to add to build on and use it as sort of a add to build on and use it as sort of a add to build on and use it as sort of a foundation we actually even have a foundation we actually even have a foundation we actually even have a single page wordpress website that can single page wordpress website that can single page wordpress website that can probably be launched in probably be launched in probably be launched in a matter of a week or two a matter of a week or two a matter of a week or two if you really need one and again it's if you really need one and again it's if you really need one and again it's full it's you know it's a few hundred full it's you know it's a few hundred full it's you know it's a few hundred bucks it's a full uh wordpress website bucks it's a full uh wordpress website bucks it's a full uh wordpress website and and that can be launched pretty and and that can be launched pretty and and that can be launched pretty quickly you did mention squarespace quickly you did mention squarespace quickly you did mention squarespace which i will say you know we are not which i will say you know we are not which i will say you know we are not sponsored by squarespace and we benefit sponsored by squarespace and we benefit sponsored by squarespace and we benefit nothing if you decide to go use nothing if you decide to go use nothing if you decide to go use squarespace squarespace squarespace we prefer squarespace we prefer squarespace we prefer squarespace as a as a as a uh subscription template site because uh subscription template site because uh subscription template site because it's probably one of the most uh search it's probably one of the most uh search it's probably one of the most uh search engine optimizable platforms there are engine optimizable platforms there are engine optimizable platforms there are some of the others like wix and weebly some of the others like wix and weebly some of the others like wix and weebly have been making improvements in the have been making improvements in the have been making improvements in the last year or two but squarespace we find

last year or two but squarespace we find last year or two but squarespace we find to be the most google friendly and we to be the most google friendly and we to be the most google friendly and we want a google friendly website so that's want a google friendly website so that's want a google friendly website so that's the primary reason we like we like the primary reason we like we like the primary reason we like we like wordpress but squarespace is a close wordpress but squarespace is a close wordpress but squarespace is a close second and you know doing it yourself second and you know doing it yourself second and you know doing it yourself versus hiring someone i would say this versus hiring someone i would say this versus hiring someone i would say this you've always got to count the cost you've always got to count the cost you've always got to count the cost sometimes churches think that they're sometimes churches think that they're sometimes churches think that they're going to save money by doing it going to save money by doing it going to save money by doing it themselves themselves themselves but in the end it ends up costing them but in the end it ends up costing them but in the end it ends up costing them more time more time more time than it would have if they had just than it would have if they had just than it would have if they had just spent the money on in the first place um spent the money on in the first place um spent the money on in the first place um we've got a church that had an internal we've got a church that had an internal we've got a church that had an internal staff member staff member staff member build a website designed the website build a website designed the website build a website designed the website spent a better part of a year spent a better part of a year spent a better part of a year um the the church launched the website um the the church launched the website um the the church launched the website and less than a year later he's left the and less than a year later he's left the and less than a year later he's left the church to take another ministry position church to take another ministry position church to take another ministry position with a different ministry and they're with a different ministry and they're with a different ministry and they're already rebuilding that website um and already rebuilding that website um and already rebuilding that website um and it's it's it's it wasn't worth it it would have been it it wasn't worth it it would have been it it wasn't worth it it would have been it would have been better for them to have would have been better for them to have would have been better for them to have hired somebody from the outside to help hired somebody from the outside to help hired somebody from the outside to help design and develop that site design and develop that site design and develop that site okay let's move on so we talked about okay let's move on so we talked about okay let's move on so we talked about the three essentials for every church in the three essentials for every church in the three essentials for every church in their budget you've got to have a their budget you've got to have a their budget you've got to have a website in your budget it doesn't have website in your budget it doesn't have website in your budget it doesn't have to be every year but you need to be to be every year but you need to be to be every year but you need to be thinking about it every year you need to thinking about it every year you need to thinking about it every year you need to have christmas and easter in your have christmas and easter in your have christmas and easter in your website we talked about cost-effective website we talked about cost-effective website we talked about cost-effective ways of doing a website what are some ways of doing a website what are some ways of doing a website what are some cost-effective ways for me to advertise cost-effective ways for me to advertise cost-effective ways for me to advertise christmas and easter christmas and easter christmas and easter oh well you know interruptive campaigns oh well you know interruptive campaigns oh well you know interruptive campaigns for sure so for sure so for sure so um uh when i say interruptive it's it's um uh when i say interruptive it's it's um uh when i say interruptive it's it's utilizing like facebook and instagram uh utilizing like facebook and instagram uh utilizing like facebook and instagram uh google display network um youtube uh google display network um youtube uh google display network um youtube uh like tick tock you can use those are

like tick tock you can use those are like tick tock you can use those are interruptive ads right because you're interruptive ads right because you're interruptive ads right because you're interrupting them and you're getting interrupting them and you're getting interrupting them and you're getting something in front of them video or something in front of them video or something in front of them video or static image they're fantastic they work static image they're fantastic they work static image they're fantastic they work really well they're super cost effective really well they're super cost effective really well they're super cost effective and you're driving people to your and you're driving people to your and you're driving people to your website your landing page right your website your landing page right your website your landing page right your website that's awesome nothing against website that's awesome nothing against website that's awesome nothing against traditional i still like traditional traditional i still like traditional traditional i still like traditional ways of advertising we'll talk about ways of advertising we'll talk about ways of advertising we'll talk about that but those digital ways like that is that but those digital ways like that is that but those digital ways like that is great low-hanging fruit you get to reach great low-hanging fruit you get to reach great low-hanging fruit you get to reach people in a geo-targeted area people in a geo-targeted area people in a geo-targeted area and they're they're landing on your and they're they're landing on your and they're they're landing on your website right so like that's a website right so like that's a website right so like that's a no-brainer you could run those campaigns no-brainer you could run those campaigns no-brainer you could run those campaigns for like 30 days or we got churches that for like 30 days or we got churches that for like 30 days or we got churches that they'll run campaigns every month they'll run campaigns every month they'll run campaigns every month right they know they're gonna do right they know they're gonna do right they know they're gonna do something they're gonna they're inviting something they're gonna they're inviting something they're gonna they're inviting people to church or they're gonna people to church or they're gonna people to church or they're gonna promote something and so building that promote something and so building that promote something and so building that into your budget is just smart not that into your budget is just smart not that into your budget is just smart not that you have to use us i'm not i'm just you have to use us i'm not i'm just you have to use us i'm not i'm just telling you this is what i would do telling you this is what i would do telling you this is what i would do if i was a communication director and i if i was a communication director and i if i was a communication director and i said my church said to me well put said my church said to me well put said my church said to me well put together something i would put money together something i would put money together something i would put money into an ongoing into an ongoing into an ongoing interruptive digital ad campaign right i interruptive digital ad campaign right i interruptive digital ad campaign right i might boost that for christmas and might boost that for christmas and might boost that for christmas and easter easter easter but i might say you know if i had a few but i might say you know if i had a few but i might say you know if i had a few hundred dollars or 500 a month hundred dollars or 500 a month hundred dollars or 500 a month that would be awesome now that may be that would be awesome now that may be that would be awesome now that may be too much maybe it's only dollars a month too much maybe it's only dollars a month too much maybe it's only dollars a month and you want to do it yourself you can and you want to do it yourself you can and you want to do it yourself you can but do it and build into it and and uh but do it and build into it and and uh but do it and build into it and and uh we'd love to coach you up on what that we'd love to coach you up on what that we'd love to coach you up on what that looks like but that's that's what i looks like but that's that's what i looks like but that's that's what i would do with with uh you know digital would do with with uh you know digital would do with with uh you know digital ads and jason if i was if if all i was ads and jason if i was if if all i was ads and jason if i was if if all i was going to budget for if i knew all i had going to budget for if i knew all i had going to budget for if i knew all i had was i'm going to throw some money at was i'm going to throw some money at was i'm going to throw some money at christmas and i'm going to throw some christmas and i'm going to throw some christmas and i'm going to throw some money at easter

money at easter money at easter how much would you suggest that i set how much would you suggest that i set how much would you suggest that i set aside for that probably 500 bucks each aside for that probably 500 bucks each aside for that probably 500 bucks each right so a thousand dollars uh for those right so a thousand dollars uh for those right so a thousand dollars uh for those two events uh if you can i mean if that two events uh if you can i mean if that two events uh if you can i mean if that that'd be like the minimum that'd be like the minimum that'd be like the minimum you know i mean obviously if you can if you know i mean obviously if you can if you know i mean obviously if you can if you can add more you're gonna you're you can add more you're gonna you're you can add more you're gonna you're just gonna get more ads out there you're just gonna get more ads out there you're just gonna get more ads out there you're gonna get more clicks right so at a gonna get more clicks right so at a gonna get more clicks right so at a minimum i'd say 500 bucks per okay minimum i'd say 500 bucks per okay minimum i'd say 500 bucks per okay that's a good place to start and like that's a good place to start and like that's a good place to start and like you said you know i i like to look at you said you know i i like to look at you said you know i i like to look at you know a church's overall calendar and you know a church's overall calendar and you know a church's overall calendar and say well you know you're going to do say well you know you're going to do say well you know you're going to do christmas and you know you're going to christmas and you know you're going to christmas and you know you're going to do easter um and you and you you should do easter um and you and you you should do easter um and you and you you should probably have at least 500 for each of probably have at least 500 for each of probably have at least 500 for each of those yeah are you going to do vacation those yeah are you going to do vacation those yeah are you going to do vacation bible school because if you're going to bible school because if you're going to bible school because if you're going to do vacation bible school you might look do vacation bible school you might look do vacation bible school you might look at trying to set aside 500 for vacation at trying to set aside 500 for vacation at trying to set aside 500 for vacation bible school are you going to do a fall bible school are you going to do a fall bible school are you going to do a fall harvest or some kind of fall kickoff harvest or some kind of fall kickoff harvest or some kind of fall kickoff maybe you want to set aside you know 500 maybe you want to set aside you know 500 maybe you want to set aside you know 500 there so at the bare minimum i think there so at the bare minimum i think there so at the bare minimum i think almost every church if you are if you almost every church if you are if you almost every church if you are if you are are are intentionally trying to engage with the intentionally trying to engage with the intentionally trying to engage with the unchurched unreached churchless people unchurched unreached churchless people unchurched unreached churchless people in your community in your community in your community starting with about two thousand dollars starting with about two thousand dollars starting with about two thousand dollars a year in your budget which translates a year in your budget which translates a year in your budget which translates to about 40 a week it's like like 40 a to about 40 a week it's like like 40 a to about 40 a week it's like like 40 a week you're not gonna spend 40 a week week you're not gonna spend 40 a week week you're not gonna spend 40 a week you're going to spend you know 500 in you're going to spend you know 500 in you're going to spend you know 500 in each of those seasons but that's really each of those seasons but that's really each of those seasons but that's really that's really all it would take if you that's really all it would take if you that's really all it would take if you could carve out 40 a week out of your could carve out 40 a week out of your could carve out 40 a week out of your weekly offering and set that aside for weekly offering and set that aside for weekly offering and set that aside for digital advertising you could have four digital advertising you could have four digital advertising you could have four nice big bumps in the year with a couple nice big bumps in the year with a couple nice big bumps in the year with a couple thousand bucks right thousand bucks right thousand bucks right um jason there's a whole lot of other um jason there's a whole lot of other um jason there's a whole lot of other stuff that we encourage and coach stuff that we encourage and coach stuff that we encourage and coach churches on doing um you know what are churches on doing um you know what are churches on doing um you know what are some of the other things that a church

some of the other things that a church some of the other things that a church ought to at least consider talk about ought to at least consider talk about ought to at least consider talk about think about in terms of their think about in terms of their think about in terms of their overarching budget we don't need to get overarching budget we don't need to get overarching budget we don't need to get into the weeds of that but you know what into the weeds of that but you know what into the weeds of that but you know what are some other bullet points well yeah i are some other bullet points well yeah i are some other bullet points well yeah i won't get into the weeds but uh you got won't get into the weeds but uh you got won't get into the weeds but uh you got to think about local seo so google the to think about local seo so google the to think about local seo so google the your church's name and you're gonna find your church's name and you're gonna find your church's name and you're gonna find your google my business your google my business your google my business right you're gonna see that right you're gonna see that right you're gonna see that uh making sure in that google local pack uh making sure in that google local pack uh making sure in that google local pack when somebody's looking for a church we when somebody's looking for a church we when somebody's looking for a church we can talk to go research our website can talk to go research our website can talk to go research our website about local seo it's one of the most about local seo it's one of the most about local seo it's one of the most important things that you probably don't important things that you probably don't important things that you probably don't know about that you need to do this know about that you need to do this know about that you need to do this coming year right away so go check that coming year right away so go check that coming year right away so go check that out that's the first thing um google ad out that's the first thing um google ad out that's the first thing um google ad grant right google gives ten thousand grant right google gives ten thousand grant right google gives ten thousand dollars a month dollars a month dollars a month ten thousand dollars a month in uh ten thousand dollars a month in uh ten thousand dollars a month in uh google search ads and so we get to google search ads and so we get to google search ads and so we get to manage a lot of churches google ad grant manage a lot of churches google ad grant manage a lot of churches google ad grant we love to teach about it and so if it's we love to teach about it and so if it's we love to teach about it and so if it's something you can do awesome you may not something you can do awesome you may not something you can do awesome you may not even know about it so the google ad even know about it so the google ad even know about it so the google ad grants another one that i really grants another one that i really grants another one that i really love uh we talked about those on ongoing love uh we talked about those on ongoing love uh we talked about those on ongoing interruptive campaigns those things are interruptive campaigns those things are interruptive campaigns those things are phenomenal um or paid google search phenomenal um or paid google search phenomenal um or paid google search right you can use a google ad grant or right you can use a google ad grant or right you can use a google ad grant or you can have a pay campaign there's just you can have a pay campaign there's just you can have a pay campaign there's just some of those tools that if you if you some of those tools that if you if you some of those tools that if you if you think about it and if you plan for it think about it and if you plan for it think about it and if you plan for it you can get really creative and they're you can get really creative and they're you can get really creative and they're fantastic to drive a lot of traffic um fantastic to drive a lot of traffic um fantastic to drive a lot of traffic um to your website and that's the goal to your website and that's the goal to your website and that's the goal because you want to get them from your because you want to get them from your because you want to get them from your website into a seat website into a seat website into a seat okay last question and then we're gonna okay last question and then we're gonna okay last question and then we're gonna wrap this up this has been kind of an wrap this up this has been kind of an wrap this up this has been kind of an abbreviated uh podcast and in case abbreviated uh podcast and in case abbreviated uh podcast and in case anybody's wondering why we're not

anybody's wondering why we're not anybody's wondering why we're not rambling on forever it's because we have rambling on forever it's because we have rambling on forever it's because we have another meeting that we have to get to another meeting that we have to get to another meeting that we have to get to and we already have people waiting in and we already have people waiting in and we already have people waiting in our zoom room so we're gonna we're gonna our zoom room so we're gonna we're gonna our zoom room so we're gonna we're gonna wrap this up and ask you one last wrap this up and ask you one last wrap this up and ask you one last question question question when i'm looking at my overall budget when i'm looking at my overall budget when i'm looking at my overall budget obviously you know missional marketing obviously you know missional marketing obviously you know missional marketing our perspective is that you get more our perspective is that you get more our perspective is that you get more bang for your buck with digital ads bang for your buck with digital ads bang for your buck with digital ads anything online you need to advertise anything online you need to advertise anything online you need to advertise online because that's where people are online because that's where people are online because that's where people are yeah but let me ask you a question yeah but let me ask you a question yeah but let me ask you a question where do things like print ads and where do things like print ads and where do things like print ads and postcards and newspaper ads and postcards and newspaper ads and postcards and newspaper ads and billboards and things like that how does billboards and things like that how does billboards and things like that how does that fit into the big picture in the that fit into the big picture in the that fit into the big picture in the plan for my annual marketing yeah i you plan for my annual marketing yeah i you plan for my annual marketing yeah i you know i am a fan of like direct mail know i am a fan of like direct mail know i am a fan of like direct mail pieces to new home buyers pieces to new home buyers pieces to new home buyers i would do that i would do a series of i would do that i would do a series of i would do that i would do a series of them to let them know they're invited to them to let them know they're invited to them to let them know they're invited to church that's easy church that's easy church that's easy um i'm not a huge fan of newspapers i um i'm not a huge fan of newspapers i um i'm not a huge fan of newspapers i think it's it's it's kind of it's had think it's it's it's kind of it's had think it's it's it's kind of it's had its day i do like billboards you know its day i do like billboards you know its day i do like billboards you know because you can communicate something because you can communicate something because you can communicate something everybody is going to see it everybody is going to see it everybody is going to see it i personally don't get a newspaper i i personally don't get a newspaper i i personally don't get a newspaper i i've got one in years right i've got one in years right i've got one in years right and so i think with billboards though and so i think with billboards though and so i think with billboards though you're going to see a lot of people so you're going to see a lot of people so you're going to see a lot of people so if you have extra money i would do if you have extra money i would do if you have extra money i would do direct mail pieces to new home buyers direct mail pieces to new home buyers direct mail pieces to new home buyers um you know um you know um you know i wouldn't i would i had a church that i wouldn't i would i had a church that i wouldn't i would i had a church that spent 50 000 bucks a year on direct mail spent 50 000 bucks a year on direct mail spent 50 000 bucks a year on direct mail and they do two direct mail pieces a and they do two direct mail pieces a and they do two direct mail pieces a year year year what a waste like you transfer that to what a waste like you transfer that to what a waste like you transfer that to digital and you break that down to some digital and you break that down to some digital and you break that down to some billboards and some direct mail pieces billboards and some direct mail pieces billboards and some direct mail pieces you're you can have so much more for you're you can have so much more for you're you can have so much more for that that that um so i would do that i um i um so i would do that i um i um so i would do that i um i otherwise i you know i'm not otherwise i you know i'm not otherwise i you know i'm not like tv and radio maybe

like tv and radio maybe like tv and radio maybe it's just not a lot of people have that it's just not a lot of people have that it's just not a lot of people have that kind of a budget and i would make that kind of a budget and i would make that kind of a budget and i would make that very special like uh maybe a christmas very special like uh maybe a christmas very special like uh maybe a christmas or an easter for a tv spot or an easter for a tv spot or an easter for a tv spot uh again digital's so so much better uh again digital's so so much better uh again digital's so so much better because so geo-targeted to people around because so geo-targeted to people around because so geo-targeted to people around you and everybody not everybody's on you and everybody not everybody's on you and everybody not everybody's on facebook but everybody uses google facebook but everybody uses google facebook but everybody uses google everybody uses google you're searching everybody uses google you're searching everybody uses google you're searching stuff online all the time you're always stuff online all the time you're always stuff online all the time you're always on websites and different games and on websites and different games and on websites and different games and different apps you can advertise to different apps you can advertise to different apps you can advertise to people people people so yeah i just want to piggyback on a so yeah i just want to piggyback on a so yeah i just want to piggyback on a couple of little things there number one couple of little things there number one couple of little things there number one is is is newspapers newspapers newspapers we don't read most people don't read the we don't read most people don't read the we don't read most people don't read the news in the newspapers they read them on news in the newspapers they read them on news in the newspapers they read them on websites websites websites who puts the ads on websites who puts the ads on websites who puts the ads on websites google google google display right we google google google display right we google google google display right we we we talk to churches all the time we we talk to churches all the time we we talk to churches all the time about what's called the google display about what's called the google display about what's called the google display network which if you've ever been in an network which if you've ever been in an network which if you've ever been in an app or on a website and you're scrolling app or on a website and you're scrolling app or on a website and you're scrolling through the article and you see these through the article and you see these through the article and you see these little ads that pop up there's little x little ads that pop up there's little x little ads that pop up there's little x in the corner and it says why am i in the corner and it says why am i in the corner and it says why am i seeing this well you're seeing that seeing this well you're seeing that seeing this well you're seeing that because you are in the geo-targeted area because you are in the geo-targeted area because you are in the geo-targeted area of somebody pushing a google display ad of somebody pushing a google display ad of somebody pushing a google display ad out and so we can help you as a church out and so we can help you as a church out and so we can help you as a church use google display network to actually use google display network to actually use google display network to actually get in those news feeds of where people get in those news feeds of where people get in those news feeds of where people are actually reading their news and then are actually reading their news and then are actually reading their news and then youtube is really the television youtube is really the television youtube is really the television advertising of today right advertising of today right advertising of today right people watch i think i read an article people watch i think i read an article people watch i think i read an article recently that said you know the average recently that said you know the average recently that said you know the average american spends about eight hours a week american spends about eight hours a week american spends about eight hours a week watching video content online and of watching video content online and of watching video content online and of course that's all platforms that's course that's all platforms that's course that's all platforms that's everything from instagram reels to tick everything from instagram reels to tick everything from instagram reels to tick tock to youtube but you can advertise in

tock to youtube but you can advertise in tock to youtube but you can advertise in youtube for pennies on the dollar of youtube for pennies on the dollar of youtube for pennies on the dollar of what it would cost to run ads on what it would cost to run ads on what it would cost to run ads on television and television and television and geotarget and reach the people that geotarget and reach the people that geotarget and reach the people that you're trying to reach and give them a you're trying to reach and give them a you're trying to reach and give them a direct click from the youtube platform direct click from the youtube platform direct click from the youtube platform right to your website which makes it right to your website which makes it right to your website which makes it super easy so i just think that's a super easy so i just think that's a super easy so i just think that's a really effective way uh for you to for really effective way uh for you to for really effective way uh for you to for use use those dollars hey we're gonna use use those dollars hey we're gonna use use those dollars hey we're gonna wrap up here the last uh point that i wrap up here the last uh point that i wrap up here the last uh point that i want to make is that if you are a church want to make is that if you are a church want to make is that if you are a church communications professional maybe you're communications professional maybe you're communications professional maybe you're a senior pastor maybe you're an a senior pastor maybe you're an a senior pastor maybe you're an executive pastor executive pastor executive pastor and you'd love to have some conversation and you'd love to have some conversation and you'd love to have some conversation with jason or me about how to actually with jason or me about how to actually with jason or me about how to actually budget budget budget long term short term we can help you long term short term we can help you long term short term we can help you budget for websites your marketing budget for websites your marketing budget for websites your marketing strategies we'd love to meet with you strategies we'd love to meet with you strategies we'd love to meet with you one on one no obligation no cost to you one on one no obligation no cost to you one on one no obligation no cost to you we'll put a link in the show notes we'll put a link in the show notes we'll put a link in the show notes that you can click to our website and that you can click to our website and that you can click to our website and schedule a meeting with one of us and we schedule a meeting with one of us and we schedule a meeting with one of us and we would be happy to just sit down with you would be happy to just sit down with you would be happy to just sit down with you look at some numbers share some best look at some numbers share some best look at some numbers share some best practices things that we see other practices things that we see other practices things that we see other churches doing and how that's being churches doing and how that's being churches doing and how that's being effective at helping them reach more effective at helping them reach more effective at helping them reach more people online people online people online thanks for taking the time to listen to thanks for taking the time to listen to thanks for taking the time to listen to this podcast or watch it on youtube this podcast or watch it on youtube this podcast or watch it on youtube we appreciate your time we know that you we appreciate your time we know that you we appreciate your time we know that you have a lot of options out there if you have a lot of options out there if you have a lot of options out there if you haven't subscribed wherever you're haven't subscribed wherever you're haven't subscribed wherever you're consuming this content make sure you do consuming this content make sure you do consuming this content make sure you do that leave us a rating leave us a review that leave us a rating leave us a review that leave us a rating leave us a review let us know if you like what we do let us know if you like what we do let us know if you like what we do if you don't we'll just delete your if you don't we'll just delete your if you don't we'll just delete your comment i'm just kidding we'll do that comment i'm just kidding we'll do that comment i'm just kidding we'll do that but we'd love to have your feedback but we'd love to have your feedback but we'd love to have your feedback jason any parting words no uh just jason any parting words no uh just jason any parting words no uh just be thinking ahead it's gonna pay off be thinking ahead it's gonna pay off be thinking ahead it's gonna pay off huge for you lots of dividends for doing

huge for you lots of dividends for doing huge for you lots of dividends for doing that that that thanks jason thanks jason thanks jason [Music]