Church Websites That Provide Resources and Create Leads | Jason Hamrock

content is King it's not the king we content is King it's not the king we know who he is but content is so know who he is but content is so know who he is but content is so important to your website and not just important to your website and not just important to your website and not just content content content a short form video is so important to a short form video is so important to a short form video is so important to your website and if you can create a your website and if you can create a your website and if you can create a lead generator you can actually start lead generator you can actually start lead generator you can actually start using your content to actually get using your content to actually get using your content to actually get people to say yes and download your people to say yes and download your people to say yes and download your stuff now you got a name and an email stuff now you got a name and an email stuff now you got a name and an email even a cell phone and you can follow up even a cell phone and you can follow up even a cell phone and you can follow up with them to help grow your church it's with them to help grow your church it's with them to help grow your church it's how you can use your website to grow how you can use your website to grow how you can use your website to grow welcome to another episode of the welcome to another episode of the welcome to another episode of the missional marketing podcast my name is missional marketing podcast my name is missional marketing podcast my name is Bart Blair I'm one of the hosts of the Bart Blair I'm one of the hosts of the Bart Blair I'm one of the hosts of the show and it's my privilege to welcome show and it's my privilege to welcome show and it's my privilege to welcome you to this week's episode if you're new you to this week's episode if you're new you to this week's episode if you're new to our podcast and you haven't yet to our podcast and you haven't yet to our podcast and you haven't yet subscribed make sure that you do that subscribed make sure that you do that subscribed make sure that you do that you can subscribe wherever you listen to you can subscribe wherever you listen to you can subscribe wherever you listen to your podcast whatever your favorite your podcast whatever your favorite your podcast whatever your favorite podcasting app is if you're watching podcasting app is if you're watching podcasting app is if you're watching this on our YouTube channel make sure this on our YouTube channel make sure this on our YouTube channel make sure that you both subscribe and ring the that you both subscribe and ring the that you both subscribe and ring the bell so that you get notified when we bell so that you get notified when we bell so that you get notified when we have new episodes available for you to have new episodes available for you to have new episodes available for you to watch in fact from time to time we add watch in fact from time to time we add watch in fact from time to time we add additional content to our YouTube additional content to our YouTube additional content to our YouTube channel that's not necessarily podcast channel that's not necessarily podcast channel that's not necessarily podcast related but other tips and tricks and related but other tips and tricks and related but other tips and tricks and informative video content that might informative video content that might informative video content that might help you in your role as a help you in your role as a help you in your role as a communications director at your church communications director at your church communications director at your church we produce this podcast so that we can we produce this podcast so that we can we produce this podcast so that we can help your church grow by leveraging help your church grow by leveraging help your church grow by leveraging digital marketing and effective digital marketing and effective digital marketing and effective Communications and what we're going to Communications and what we're going to Communications and what we're going to share with you today in this podcast share with you today in this podcast share with you today in this podcast episode is intended to do nothing more episode is intended to do nothing more episode is intended to do nothing more than that just to help your church reach than that just to help your church reach than that just to help your church reach more people in your community primarily more people in your community primarily more people in your community primarily by using your Church website the podcast by using your Church website the podcast by using your Church website the podcast episode today is actually a webinar that episode today is actually a webinar that episode today is actually a webinar that Jason Hamrock our CEO recently did with Jason Hamrock our CEO recently did with Jason Hamrock our CEO recently did with an organization called xpaster.org if an organization called xpaster.org if an organization called xpaster.org if you're not familiar with ex Pastor it you're not familiar with ex Pastor it you're not familiar with ex Pastor it doesn't mean former Pastor it actually

doesn't mean former Pastor it actually doesn't mean former Pastor it actually means executive Pastor some organization means executive Pastor some organization means executive Pastor some organization started a number of years ago by an started a number of years ago by an started a number of years ago by an executive Pastor named David Fletcher to executive Pastor named David Fletcher to executive Pastor named David Fletcher to build community and to provide build community and to provide build community and to provide resourcing for executive pastors not resourcing for executive pastors not resourcing for executive pastors not just in the United States but I think just in the United States but I think just in the United States but I think around the world Jason and I had an around the world Jason and I had an around the world Jason and I had an opportunity just a few weeks ago to opportunity just a few weeks ago to opportunity just a few weeks ago to participate uh in a live in-person participate uh in a live in-person participate uh in a live in-person seminar in the Dallas area that seminar in the Dallas area that seminar in the Dallas area that ex-pastor was hosting and David asked ex-pastor was hosting and David asked ex-pastor was hosting and David asked Jason to do a webinar uh online uh just Jason to do a webinar uh online uh just Jason to do a webinar uh online uh just a couple of weeks ago uh for guests that a couple of weeks ago uh for guests that a couple of weeks ago uh for guests that either needed more information or those either needed more information or those either needed more information or those that weren't able to attend that um that that weren't able to attend that um that that weren't able to attend that um that seminar in person and so what we've seminar in person and so what we've seminar in person and so what we've decided to do with permission of EX decided to do with permission of EX decided to do with permission of EX Pastor is uh to repurpose that webinar Pastor is uh to repurpose that webinar Pastor is uh to repurpose that webinar into a podcast episode today David asks into a podcast episode today David asks into a podcast episode today David asks Jason some amazing questions and really Jason some amazing questions and really Jason some amazing questions and really gets him to dig into how to use your gets him to dig into how to use your gets him to dig into how to use your website uh to leverage it for more website uh to leverage it for more website uh to leverage it for more relational connection with people in relational connection with people in relational connection with people in your community I think that you're going your community I think that you're going your community I think that you're going to find the content in this webinar to find the content in this webinar to find the content in this webinar slash podcast to be super helpful again slash podcast to be super helpful again slash podcast to be super helpful again we want to thank you for tuning in to we want to thank you for tuning in to we want to thank you for tuning in to the missional marketing podcast we know the missional marketing podcast we know the missional marketing podcast we know that there are a bazillion podcasts that that there are a bazillion podcasts that that there are a bazillion podcasts that you can choose to listen to and the fact you can choose to listen to and the fact you can choose to listen to and the fact that you let us invade your earspace on that you let us invade your earspace on that you let us invade your earspace on a weekly basis it's it means the world a weekly basis it's it means the world a weekly basis it's it means the world to us and if you'd like to connect with to us and if you'd like to connect with to us and if you'd like to connect with Jason or me make sure that you click Jason or me make sure that you click Jason or me make sure that you click over to our website over to our website over to our website missionalmarketing.com if you click the missionalmarketing.com if you click the missionalmarketing.com if you click the about Link at the top of the page you'll about Link at the top of the page you'll about Link at the top of the page you'll see an option to contact you can see an option to contact you can see an option to contact you can actually schedule appointment to meet actually schedule appointment to meet actually schedule appointment to meet with Jason or me or one of our other with Jason or me or one of our other with Jason or me or one of our other capable team members to talk about how capable team members to talk about how capable team members to talk about how missional marketing can help your church missional marketing can help your church missional marketing can help your church grow by leveraging digital marketing and grow by leveraging digital marketing and grow by leveraging digital marketing and effective Communications in your church

effective Communications in your church effective Communications in your church thanks again and here is David Fletcher thanks again and here is David Fletcher thanks again and here is David Fletcher from xpaster.org with our CEO Jason from xpaster.org with our CEO Jason from xpaster.org with our CEO Jason Hamrock today we want to talk about Hamrock today we want to talk about Hamrock today we want to talk about websites that provide resources and websites that provide resources and websites that provide resources and create leads my guest today and I've create leads my guest today and I've create leads my guest today and I've been looking forward to this because been looking forward to this because been looking forward to this because this is a Hot Topic is Jason Hamrock the this is a Hot Topic is Jason Hamrock the this is a Hot Topic is Jason Hamrock the CEO of missional marketing he leads CEO of missional marketing he leads CEO of missional marketing he leads their coaching team and has met with and their coaching team and has met with and their coaching team and has met with and consulted with hundreds of churches all consulted with hundreds of churches all consulted with hundreds of churches all across the country he was a across the country he was a across the country he was a communications director for 11 years at communications director for 11 years at communications director for 11 years at Central Christian Church of Arizona so Central Christian Church of Arizona so Central Christian Church of Arizona so he gets this church thing pretty well he gets this church thing pretty well he gets this church thing pretty well and Jason I want to get started with my and Jason I want to get started with my and Jason I want to get started with my background I just I took this picture in background I just I took this picture in background I just I took this picture in the Maldives when we're going to India the Maldives when we're going to India the Maldives when we're going to India and we celebrated our 40th on the way uh and we celebrated our 40th on the way uh and we celebrated our 40th on the way uh there and and this is what I think of a there and and this is what I think of a there and and this is what I think of a lot of websites a very nice pretty lot of websites a very nice pretty lot of websites a very nice pretty picture picture picture yeah and sometimes we just kind of leave yeah and sometimes we just kind of leave yeah and sometimes we just kind of leave it at that but it needs either a caption it at that but it needs either a caption it at that but it needs either a caption or as you're going to tell us it needs a or as you're going to tell us it needs a or as you're going to tell us it needs a call to action call to action call to action so today we want to talk about websites so today we want to talk about websites so today we want to talk about websites that provide resources but more than that provide resources but more than that provide resources but more than that ones that generate leads let's do that ones that generate leads let's do that ones that generate leads let's do this from our live studio audience uh this from our live studio audience uh this from our live studio audience uh send in via the Q a or the chat menu are send in via the Q a or the chat menu are send in via the Q a or the chat menu are you happy with your website do it on a you happy with your website do it on a you happy with your website do it on a scale of one to ten one being oh gosh scale of one to ten one being oh gosh scale of one to ten one being oh gosh really in 10 being I'm ecstatic this is really in 10 being I'm ecstatic this is really in 10 being I'm ecstatic this is the best thing in the world as you think the best thing in the world as you think the best thing in the world as you think about that question do you find many about that question do you find many about that question do you find many people are happy with their websites people are happy with their websites people are happy with their websites no

no no they're not you know I I think they're they're not you know I I think they're they're not you know I I think they're they're not they're well first of all they're not they're well first of all they're not they're well first of all it's like saying are you happy with with it's like saying are you happy with with it's like saying are you happy with with your with your attendance of your church your with your attendance of your church your with your attendance of your church which you should never which you should never which you should never you can be happy but you're never you can be happy but you're never you can be happy but you're never satisfied right you always want to keep satisfied right you always want to keep satisfied right you always want to keep growing and reaching more people uh growing and reaching more people uh growing and reaching more people uh we're commissioned to do that pretty we're commissioned to do that pretty we're commissioned to do that pretty sure that's in the Bible uh our sure that's in the Bible uh our sure that's in the Bible uh our website's kind of the same type of a website's kind of the same type of a website's kind of the same type of a thing I think a lot of people will say thing I think a lot of people will say thing I think a lot of people will say that they're not very pleased with their that they're not very pleased with their that they're not very pleased with their website because it can always be better website because it can always be better website because it can always be better they think the grass can be greener and they think the grass can be greener and they think the grass can be greener and they're right and so but but most people they're right and so but but most people they're right and so but but most people don't really have the game plan or the don't really have the game plan or the don't really have the game plan or the road map on actually how to achieve that road map on actually how to achieve that road map on actually how to achieve that they just recognize yeah it's it's okay they just recognize yeah it's it's okay they just recognize yeah it's it's okay or we just redid our website and so I or we just redid our website and so I or we just redid our website and so I can take a breath for a minute but I can take a breath for a minute but I can take a breath for a minute but I know I have to come back and know I have to come back and know I have to come back and and revisit and rebuild again because and revisit and rebuild again because and revisit and rebuild again because that's just the the nature of a website that's just the the nature of a website that's just the the nature of a website it's a like a living growing thing it's a like a living growing thing it's a like a living growing thing you're never complete never finished you're never complete never finished you're never complete never finished with it and you should always strive to with it and you should always strive to with it and you should always strive to get better with it well let's talk about get better with it well let's talk about get better with it well let's talk about that and unpack it a little what what's that and unpack it a little what what's that and unpack it a little what what's the language of most Church websites the language of most Church websites the language of most Church websites well uh This is Gonna sting a little bit well uh This is Gonna sting a little bit well uh This is Gonna sting a little bit but whenever I look at most Church but whenever I look at most Church but whenever I look at most Church websites I just see a brochure about the websites I just see a brochure about the websites I just see a brochure about the church no real practical help mainly church no real practical help mainly church no real practical help mainly built for the 99 built for the 99 built for the 99 except for maybe the home page has a except for maybe the home page has a except for maybe the home page has a you're invited type of a thing so in you're invited type of a thing so in you're invited type of a thing so in that sense you are kind of helping that sense you are kind of helping that sense you are kind of helping people that might be looking for a people that might be looking for a people that might be looking for a church but I typically I typically

church but I typically I typically church but I typically I typically explain it in in this way and I I think explain it in in this way and I I think explain it in in this way and I I think I did this at the um my breakout session I did this at the um my breakout session I did this at the um my breakout session I like to see your I it's your audience I like to see your I it's your audience I like to see your I it's your audience and specifically how your website should and specifically how your website should and specifically how your website should be built in three different Rings hold be built in three different Rings hold be built in three different Rings hold on so that was the breakout session on so that was the breakout session on so that was the breakout session recently at the XP seminar you're recently at the XP seminar you're recently at the XP seminar you're referring to yes okay three sections referring to yes okay three sections referring to yes okay three sections three three rings there's three rings to three three rings there's three rings to three three rings there's three rings to your audience and this is everybody that your audience and this is everybody that your audience and this is everybody that this is all people ring one or people this is all people ring one or people this is all people ring one or people who go to your church who go to your church who go to your church so ring one and you know we have so ring one and you know we have so ring one and you know we have everybody from our creasers our everybody from our creasers our everybody from our creasers our Christmas and Easter people they're Christmas and Easter people they're Christmas and Easter people they're going to show up a little bit to you going to show up a little bit to you going to show up a little bit to you know people that come Faithfully every know people that come Faithfully every know people that come Faithfully every week but that's Ring one your people week but that's Ring one your people week but that's Ring one your people then there's ring two ring two are then there's ring two ring two are then there's ring two ring two are people who are in your area looking for people who are in your area looking for people who are in your area looking for a church they may not know about you but a church they may not know about you but a church they may not know about you but they're searching for churches they move they're searching for churches they move they're searching for churches they move to the area you know maybe they became to the area you know maybe they became to the area you know maybe they became Christians unfortunately might have been Christians unfortunately might have been Christians unfortunately might have been a divorce situation you know so a divorce situation you know so a divorce situation you know so Somebody's gotta go find a new church Somebody's gotta go find a new church Somebody's gotta go find a new church but that's Ring two and we typically but that's Ring two and we typically but that's Ring two and we typically build our our home page and maybe a plan build our our home page and maybe a plan build our our home page and maybe a plan a visit page around ring two and a visit page around ring two and a visit page around ring two and rightfully so rightfully so rightfully so well then there's ring three and this is well then there's ring three and this is well then there's ring three and this is the largest ring out there it's people the largest ring out there it's people the largest ring out there it's people that are searching for help with a felt that are searching for help with a felt that are searching for help with a felt need issue any kind of issue I just got need issue any kind of issue I just got need issue any kind of issue I just got off a call earlier with a church up in off a call earlier with a church up in off a call earlier with a church up in Scottsdale and and they wanna they Scottsdale and and they wanna they Scottsdale and and they wanna they really want to try and attack really want to try and attack really want to try and attack the porn issue in Scottsdale the porn issue in Scottsdale the porn issue in Scottsdale well you know how many website Church well you know how many website Church well you know how many website Church websites talk about porn

and so if you think about all the and so if you think about all the different felony issues from parenting different felony issues from parenting different felony issues from parenting marriage uh grief just tons and tons of marriage uh grief just tons and tons of marriage uh grief just tons and tons of them those people are looking in Google them those people are looking in Google them those people are looking in Google for help for help for help yet they'll search for things and and no yet they'll search for things and and no yet they'll search for things and and no churches will show up I'll even I'll churches will show up I'll even I'll churches will show up I'll even I'll even take a step further people will even take a step further people will even take a step further people will search for like how to know if Jesus is search for like how to know if Jesus is search for like how to know if Jesus is real or how to be a follower of Jesus real or how to be a follower of Jesus real or how to be a follower of Jesus and they'll Google that and you know how and they'll Google that and you know how and they'll Google that and you know how many churches show up many churches show up many churches show up none almost none you have to get the none almost none you have to get the none almost none you have to get the page you know way way deep to even see a page you know way way deep to even see a page you know way way deep to even see a church show up and so it's it's like the church show up and so it's it's like the church show up and so it's it's like the Seminary website who has all of these Seminary website who has all of these Seminary website who has all of these faculty teaching all of these courses faculty teaching all of these courses faculty teaching all of these courses and the website has no teaching content and the website has no teaching content and the website has no teaching content in it exactly so so Google looks at that in it exactly so so Google looks at that in it exactly so so Google looks at that and says well you must not be an and says well you must not be an and says well you must not be an authority on that authority on that authority on that but Rolling Stone magazine is because but Rolling Stone magazine is because but Rolling Stone magazine is because they've got a really good article it's they've got a really good article it's they've got a really good article it's not very accurate of Jesus and according not very accurate of Jesus and according not very accurate of Jesus and according to google they're an authority on on who to google they're an authority on on who to google they're an authority on on who Jesus is well I would disagree with that Jesus is well I would disagree with that Jesus is well I would disagree with that but the problem is we don't wait but the problem is we don't wait but the problem is we don't wait was from Rolling Stone magazine you was from Rolling Stone magazine you was from Rolling Stone magazine you yeah yeah well sure humor humor so what yeah yeah well sure humor humor so what yeah yeah well sure humor humor so what you're pointing to is that our language you're pointing to is that our language you're pointing to is that our language is really talking to Insiders is really talking to Insiders is really talking to Insiders very much so it's you know we want we very much so it's you know we want we very much so it's you know we want we want to think that we're talking to want to think that we're talking to want to think that we're talking to Outsiders but it's Insider language and Outsiders but it's Insider language and Outsiders but it's Insider language and it certainly isn't showing up in Google it certainly isn't showing up in Google it certainly isn't showing up in Google um you go to a children's page for

um you go to a children's page for um you go to a children's page for example and it's a little bit about like example and it's a little bit about like example and it's a little bit about like what your kids can expect and we want to what your kids can expect and we want to what your kids can expect and we want to make sure your kids are safe it's a make sure your kids are safe it's a make sure your kids are safe it's a brochure which there's nothing wrong brochure which there's nothing wrong brochure which there's nothing wrong with that but I think we're missing the with that but I think we're missing the with that but I think we're missing the mark quite a bit when it comes to what mark quite a bit when it comes to what mark quite a bit when it comes to what we should be doing for our website we should be doing for our website we should be doing for our website what would an engagement path look like what would an engagement path look like what would an engagement path look like kind of Define that and then you know if kind of Define that and then you know if kind of Define that and then you know if you were to say to a church yeah you you were to say to a church yeah you you were to say to a church yeah you want to go to the next level what is an want to go to the next level what is an want to go to the next level what is an engagement path engagement path engagement path so it's it's every single Ministry so it's it's every single Ministry so it's it's every single Ministry because we build Ministries to help because we build Ministries to help because we build Ministries to help people and so we have different age people and so we have different age people and so we have different age groups of of people we're trying to help groups of of people we're trying to help groups of of people we're trying to help and different circumstances different and different circumstances different and different circumstances different felt needs and so felt needs and so felt needs and so for example if I'm looking at the if I for example if I'm looking at the if I for example if I'm looking at the if I if I clicked on a Church website I went if I clicked on a Church website I went if I clicked on a Church website I went to like the you know the children's page to like the you know the children's page to like the you know the children's page and specifically the nursery page it'll and specifically the nursery page it'll and specifically the nursery page it'll say something like you know we wanna we say something like you know we wanna we say something like you know we wanna we will watch your babies or we have a safe will watch your babies or we have a safe will watch your babies or we have a safe place for your babies and a couple of place for your babies and a couple of place for your babies and a couple of pictures well what about having some pictures well what about having some pictures well what about having some more engagement maybe even a a few more engagement maybe even a a few more engagement maybe even a a few articles around I'm a new mom now what articles around I'm a new mom now what articles around I'm a new mom now what right or how to establish you know a right or how to establish you know a right or how to establish you know a home that loves Jesus with my new child home that loves Jesus with my new child home that loves Jesus with my new child I'm this is off the top of my head why I'm this is off the top of my head why I'm this is off the top of my head why not have more uh information more not have more uh information more not have more uh information more articles for new parents on the articles for new parents on the articles for new parents on the children's page and this makes sense children's page and this makes sense children's page and this makes sense that is that could help somebody it's that is that could help somebody it's that is that could help somebody it's it's like um being able to DIY your

it's like um being able to DIY your it's like um being able to DIY your situation right so we just think you you situation right so we just think you you situation right so we just think you you know you come to church to learn know you come to church to learn know you come to church to learn everything well why not everything well why not everything well why not go to them and go to them with with go to them and go to them with with go to them and go to them with with resources and articles that you could resources and articles that you could resources and articles that you could add onto every page of your website that add onto every page of your website that add onto every page of your website that would cause people to engage more with would cause people to engage more with would cause people to engage more with your website so if I were on that page your website so if I were on that page your website so if I were on that page and learning about your your Nursery I and learning about your your Nursery I and learning about your your Nursery I might see a few of those articles and go might see a few of those articles and go might see a few of those articles and go that's interesting click now they're that's interesting click now they're that's interesting click now they're reading about that article with more reading about that article with more reading about that article with more call to actions and maybe they haven't call to actions and maybe they haven't call to actions and maybe they haven't even visited your church yet maybe they even visited your church yet maybe they even visited your church yet maybe they want to watch a story what of a new mom want to watch a story what of a new mom want to watch a story what of a new mom who dropped off her who dropped off her who dropped off her young baby and what that experience was young baby and what that experience was young baby and what that experience was like maybe that could even be a video like maybe that could even be a video like maybe that could even be a video that you could have on that page give that you could have on that page give that you could have on that page give somebody more Comfort going okay I have somebody more Comfort going okay I have somebody more Comfort going okay I have a brand new child I'm not sure about a brand new child I'm not sure about a brand new child I'm not sure about this church thing I don't even know if I this church thing I don't even know if I this church thing I don't even know if I want to bring my child want to bring my child want to bring my child well if I saw other people that were well if I saw other people that were well if I saw other people that were having that kind of my story in there having that kind of my story in there having that kind of my story in there and find out they actually found that to and find out they actually found that to and find out they actually found that to be okay it's going to comfort me be okay it's going to comfort me be okay it's going to comfort me well look pause on that let's think well look pause on that let's think well look pause on that let's think about the new mom she's checking out the about the new mom she's checking out the about the new mom she's checking out the children's page why don't churches have children's page why don't churches have children's page why don't churches have that kind of information that you're that kind of information that you're that kind of information that you're talking about on the page talking about on the page talking about on the page I just don't think we think about that I just don't think we think about that I just don't think we think about that we don't put ourselves in the situation we don't put ourselves in the situation we don't put ourselves in the situation of the person that we're connecting with of the person that we're connecting with of the person that we're connecting with and I'm not original in this at all I and I'm not original in this at all I and I'm not original in this at all I just I actually took my cues from Home just I actually took my cues from Home just I actually took my cues from Home Depot Home Depot did this exact same Depot Home Depot did this exact same Depot Home Depot did this exact same thing back in 2007 they recognized we

thing back in 2007 they recognized we thing back in 2007 they recognized we don't have any content we expect people don't have any content we expect people don't have any content we expect people to come to our big box store and if to come to our big box store and if to come to our big box store and if you're not a DIY or you're like I'm not you're not a DIY or you're like I'm not you're not a DIY or you're like I'm not stepping foot in that place I'll I'll stepping foot in that place I'll I'll stepping foot in that place I'll I'll get lost well they put everything on get lost well they put everything on get lost well they put everything on their website about how to do things and their website about how to do things and their website about how to do things and I can get deep into Home Depot but I I can get deep into Home Depot but I I can get deep into Home Depot but I will tell you that over the course of will tell you that over the course of will tell you that over the course of about six or seven years their revenue about six or seven years their revenue about six or seven years their revenue shot up 700 percent shot up 700 percent shot up 700 percent but only five percent of that was but only five percent of that was but only five percent of that was actually online actually online actually online so what that says is if you can help so what that says is if you can help so what that says is if you can help people and educate people and give them people and educate people and give them people and educate people and give them resources and and build relationship resources and and build relationship resources and and build relationship while they're on your website because while they're on your website because while they're on your website because that's where they're gonna go before that's where they're gonna go before that's where they're gonna go before they ever come visit you you have a much they ever come visit you you have a much they ever come visit you you have a much much more likely chance they're they're much more likely chance they're they're much more likely chance they're they're going to feel more comfortable and going to feel more comfortable and going to feel more comfortable and actually showing up to your door in fact actually showing up to your door in fact actually showing up to your door in fact you'll get way more traffic if you start you'll get way more traffic if you start you'll get way more traffic if you start that relationship online on your website that relationship online on your website that relationship online on your website that makes me think about if if you have that makes me think about if if you have that makes me think about if if you have a children's church show me the content a children's church show me the content a children's church show me the content of what they do happy kids singing who of what they do happy kids singing who of what they do happy kids singing who are going ecstatic and then show me a are going ecstatic and then show me a are going ecstatic and then show me a little bit about the teacher telling a little bit about the teacher telling a little bit about the teacher telling a story that would story that would story that would that would be very alluring to me as a that would be very alluring to me as a that would be very alluring to me as a granddad granddad granddad it breaks down those barriers right if it breaks down those barriers right if it breaks down those barriers right if you're and most people are deterged or you're and most people are deterged or you're and most people are deterged or unchurched especially this younger unchurched especially this younger unchurched especially this younger generation so for them to go check out a generation so for them to go check out a generation so for them to go check out a church yeah they might come watch you church yeah they might come watch you church yeah they might come watch you preach and go is this guy normal or not preach and go is this guy normal or not preach and go is this guy normal or not right well I'm not so we know you're not right well I'm not so we know you're not right well I'm not so we know you're not but that's okay rule right there but that's okay rule right there but that's okay rule right there but they're they're looking at all all

but they're they're looking at all all but they're they're looking at all all aspects of your website that's why if aspects of your website that's why if aspects of your website that's why if you you know we do it we work with a lot you you know we do it we work with a lot you you know we do it we work with a lot of churches and we look at a lot of of churches and we look at a lot of of churches and we look at a lot of Google analytics and our first time Google analytics and our first time Google analytics and our first time visitor traffic is always always way visitor traffic is always always way visitor traffic is always always way higher than the returners and so you can higher than the returners and so you can higher than the returners and so you can look to see where are these people going look to see where are these people going look to see where are these people going these new visitors to your website what these new visitors to your website what these new visitors to your website what pages are they going to and you can look pages are they going to and you can look pages are they going to and you can look and see well are they actually engaging and see well are they actually engaging and see well are they actually engaging or they're not and that right there is or they're not and that right there is or they're not and that right there is the proof I go they're not because the proof I go they're not because the proof I go they're not because there's nothing to engage on your there's nothing to engage on your there's nothing to engage on your website you actually have to think website you actually have to think website you actually have to think through this and through this and through this and I I said this in in the breakout session I I said this in in the breakout session I I said this in in the breakout session when I was there at the ex Pastor when I was there at the ex Pastor when I was there at the ex Pastor conference you know pastors you guys are conference you know pastors you guys are conference you know pastors you guys are amazing content creators you do it every amazing content creators you do it every amazing content creators you do it every week you generate so much great content week you generate so much great content week you generate so much great content but we don't leverage that content as but we don't leverage that content as but we don't leverage that content as much as we possibly could and wouldn't much as we possibly could and wouldn't much as we possibly could and wouldn't that be cool to be able to that be cool to be able to that be cool to be able to leverage have a have a road map to leverage have a have a road map to leverage have a have a road map to leverage that content I I would I would leverage that content I I would I would leverage that content I I would I would think you would want to say yes to that think you would want to say yes to that think you would want to say yes to that now you mentioned Google analytics and now you mentioned Google analytics and now you mentioned Google analytics and first-time visitors and here's a totally first-time visitors and here's a totally first-time visitors and here's a totally unfair question but I ask unfair unfair question but I ask unfair unfair question but I ask unfair questions all the time questions all the time questions all the time um how long just a rough estimate 30 um how long just a rough estimate 30 um how long just a rough estimate 30 seconds a minute how long does the first seconds a minute how long does the first seconds a minute how long does the first time visitor stay on the average let's time visitor stay on the average let's time visitor stay on the average let's say children's page say children's page say children's page oh yeah at the most 30 seconds if not oh yeah at the most 30 seconds if not oh yeah at the most 30 seconds if not less yeah and then they bounce out of less yeah and then they bounce out of less yeah and then they bounce out of your side or go to another page yeah your side or go to another page yeah your side or go to another page yeah they might hop around but it's you can they might hop around but it's you can they might hop around but it's you can see the engagement rate and you can see see the engagement rate and you can see see the engagement rate and you can see time on page and it's it's not very high time on page and it's it's not very high time on page and it's it's not very high yeah when I see home pages average if

yeah when I see home pages average if yeah when I see home pages average if they average a minute and a half that they average a minute and a half that they average a minute and a half that tells me that they're actually engaging tells me that they're actually engaging tells me that they're actually engaging with you a little bit with you a little bit with you a little bit um and they're checking you out maybe um and they're checking you out maybe um and they're checking you out maybe even watched your your video on Welcome even watched your your video on Welcome even watched your your video on Welcome to our church which would be awesome but to our church which would be awesome but to our church which would be awesome but once you get to sub Pages it tends to go once you get to sub Pages it tends to go once you get to sub Pages it tends to go down and you know it's it's because down and you know it's it's because down and you know it's it's because there's nothing there there's nothing there there's nothing there um and I always see a staff page pretty um and I always see a staff page pretty um and I always see a staff page pretty high up on the list and the top four or high up on the list and the top four or high up on the list and the top four or five pages it's the Staff Pages probably five pages it's the Staff Pages probably five pages it's the Staff Pages probably because your people are wanting to look because your people are wanting to look because your people are wanting to look for you if they have a staff page for you if they have a staff page for you if they have a staff page you know we go to Staff Pages all the you know we go to Staff Pages all the you know we go to Staff Pages all the time you know for people who are time you know for people who are time you know for people who are attending or to learn about people I attending or to learn about people I attending or to learn about people I went to a church recently there was no went to a church recently there was no went to a church recently there was no staff page staff page staff page just like you know I'd kind of like to just like you know I'd kind of like to just like you know I'd kind of like to know who's leading this thing know who's leading this thing know who's leading this thing and I had so I had an idea for a church and I had so I had an idea for a church and I had so I had an idea for a church not too long ago and it was it just kind not too long ago and it was it just kind not too long ago and it was it just kind of came to my mind I'm like you know and of came to my mind I'm like you know and of came to my mind I'm like you know and I should do this at Mission marketing so I should do this at Mission marketing so I should do this at Mission marketing so um I need to practice what I'm preaching um I need to practice what I'm preaching um I need to practice what I'm preaching here here here but nobody really cares about us but but nobody really cares about us but but nobody really cares about us but people do care about you so what if your people do care about you so what if your people do care about you so what if your staff page wasn't just you know head staff page wasn't just you know head staff page wasn't just you know head shots shots shots what if it was actually a video and you what if it was actually a video and you what if it was actually a video and you know could you could be choosing on who know could you could be choosing on who know could you could be choosing on who you went on there but I would much you went on there but I would much you went on there but I would much rather see the lead pastor and and watch rather see the lead pastor and and watch rather see the lead pastor and and watch a video of him talking about who he is a video of him talking about who he is a video of him talking about who he is and what he's about and just him and and and what he's about and just him and and and what he's about and just him and and just you know you got all these all just you know you got all these all just you know you got all these all these short you know short videos you these short you know short videos you these short you know short videos you know one minute two minute tops of just know one minute two minute tops of just know one minute two minute tops of just tell me a little bit more about you then tell me a little bit more about you then tell me a little bit more about you then I would feel more comfortable actually I would feel more comfortable actually I would feel more comfortable actually getting to know I might actually watch getting to know I might actually watch getting to know I might actually watch more of what you have to offer and and

more of what you have to offer and and more of what you have to offer and and maybe even attend right but right now maybe even attend right but right now maybe even attend right but right now the way it is like you said David the way it is like you said David the way it is like you said David there's either no staff page or you there's either no staff page or you there's either no staff page or you might have the lead pastor but it's just might have the lead pastor but it's just might have the lead pastor but it's just some kind of a some kind of a some kind of a maybe a bio of con of text in his maybe a bio of con of text in his maybe a bio of con of text in his picture picture picture that doesn't tell me who he is and if he that doesn't tell me who he is and if he that doesn't tell me who he is and if he and if I'm wondering for look for a and if I'm wondering for look for a and if I'm wondering for look for a pastor I want to know more about him so pastor I want to know more about him so pastor I want to know more about him so for me on EX Pastor I could put a 30 for me on EX Pastor I could put a 30 for me on EX Pastor I could put a 30 second video talking about scuba diving second video talking about scuba diving second video talking about scuba diving and I'd be all duded up you know in my and I'd be all duded up you know in my and I'd be all duded up you know in my scuba diving outfit and people couldn't scuba diving outfit and people couldn't scuba diving outfit and people couldn't tell who it was but they'd know if if tell who it was but they'd know if if tell who it was but they'd know if if they really knew me at all it's like oh they really knew me at all it's like oh they really knew me at all it's like oh that is definitely David and they get to that is definitely David and they get to that is definitely David and they get to know you yeah you you get people to go I know you yeah you you get people to go I know you yeah you you get people to go I kind of like this guy or maybe not but I kind of like this guy or maybe not but I kind of like this guy or maybe not but I like this guy you know I may try that like this guy you know I may try that like this guy you know I may try that this summer I think that'd be a kick it this summer I think that'd be a kick it this summer I think that'd be a kick it would be I'll send you a copy and you'll would be I'll send you a copy and you'll would be I'll send you a copy and you'll say David there's a great idea I've say David there's a great idea I've say David there's a great idea I've heard this a thousand times from Tammy heard this a thousand times from Tammy heard this a thousand times from Tammy that's a really great idea that's a really great idea that's a really great idea now trash it well give it a shot see what happens well give it a shot see what happens talk about Pages because a lot of talk about Pages because a lot of talk about Pages because a lot of churches have pages that explain the churches have pages that explain the churches have pages that explain the gospel what's going on with Pages like gospel what's going on with Pages like gospel what's going on with Pages like that that that well well well they might explain the gospel almost they might explain the gospel almost they might explain the gospel almost every what all every church almost has a every what all every church almost has a every what all every church almost has a what we believe what we believe what we believe and and and I get on little tangents and and and I get on little tangents and and and I get on little tangents here they'll have their mission here they'll have their mission here they'll have their mission statement their vision statement you statement their vision statement you statement their vision statement you know what we believe and all that's know what we believe and all that's know what we believe and all that's pretty good if it's deep never ever put

pretty good if it's deep never ever put pretty good if it's deep never ever put your mission statement on your home page your mission statement on your home page your mission statement on your home page because nobody cares because nobody cares because nobody cares except for you right all I care about is except for you right all I care about is except for you right all I care about is who are you in terms of what you can who are you in terms of what you can who are you in terms of what you can offer me and my family obviously I don't offer me and my family obviously I don't offer me and my family obviously I don't want to join a cult but you know so I want to join a cult but you know so I want to join a cult but you know so I get a flavor of that but what do you get a flavor of that but what do you get a flavor of that but what do you have to offer me well if you take that a have to offer me well if you take that a have to offer me well if you take that a little bit further you know I hardly little bit further you know I hardly little bit further you know I hardly ever hardly ever see a page on a Church ever hardly ever see a page on a Church ever hardly ever see a page on a Church website that says website that says website that says get to know who Jesus is get to know who Jesus is get to know who Jesus is and you click on that page and it and you click on that page and it and you click on that page and it actually explains what the gospel actually explains what the gospel actually explains what the gospel you don't find it in in the furthermore you don't find it in in the furthermore you don't find it in in the furthermore I don't see anything that says would you I don't see anything that says would you I don't see anything that says would you like to give your life to Christ you can like to give your life to Christ you can like to give your life to Christ you can do that right now and then a form do that right now and then a form do that right now and then a form underneath that said hey did you say yes underneath that said hey did you say yes underneath that said hey did you say yes to Jesus we'd love to celebrate with you to Jesus we'd love to celebrate with you to Jesus we'd love to celebrate with you we have a free gift for you we want to we have a free gift for you we want to we have a free gift for you we want to send it to you just what's your name and send it to you just what's your name and send it to you just what's your name and your your email and your phone number your your email and your phone number your your email and your phone number that kind of information that's called a that kind of information that's called a that kind of information that's called a lead gen so somebody might have in your lead gen so somebody might have in your lead gen so somebody might have in your local area might have said yes to Jesus local area might have said yes to Jesus local area might have said yes to Jesus on your website you kind of want to know on your website you kind of want to know on your website you kind of want to know who they are right who they are right who they are right and and so I I don't I see I sometimes and and so I I don't I see I sometimes and and so I I don't I see I sometimes I'll see content I'll see content but it I'll see content I'll see content but it I'll see content I'll see content but it never leads to an action of now that you never leads to an action of now that you never leads to an action of now that you know this here's what to do next know this here's what to do next know this here's what to do next you know Jason a friend of mine he never you know Jason a friend of mine he never you know Jason a friend of mine he never had a website and he met a woman she was had a website and he met a woman she was had a website and he met a woman she was a Samaritan woman and he met her right a Samaritan woman and he met her right a Samaritan woman and he met her right there at the well where she was there at the well where she was there at the well where she was and he spoke her language and he was and he spoke her language and he was and he spoke her language and he was pretty direct too and there was nothing pretty direct too and there was nothing pretty direct too and there was nothing man be pamby about this yeah and that's

man be pamby about this yeah and that's man be pamby about this yeah and that's kind of what you're getting at is hey kind of what you're getting at is hey kind of what you're getting at is hey where are the people in your community can you just talk to him yeah they're can you just talk to him yeah they're online and I think so often and online and I think so often and online and I think so often and maybe we're a little scared about this maybe we're a little scared about this maybe we're a little scared about this but we expect them come to our church but we expect them come to our church but we expect them come to our church and then you'll hear about and learn and then you'll hear about and learn and then you'll hear about and learn about Jesus about Jesus about Jesus well why can't we meet them where they well why can't we meet them where they well why can't we meet them where they are because where they are I mean that's are because where they are I mean that's are because where they are I mean that's that's who that's what God can work with that's who that's what God can work with that's who that's what God can work with right we we it's not like get your act right we we it's not like get your act right we we it's not like get your act together then come to church and I think together then come to church and I think together then come to church and I think sometimes people think that well why not sometimes people think that well why not sometimes people think that well why not go to them with with this content and if go to them with with this content and if go to them with with this content and if you structure it in a proper way it will you structure it in a proper way it will you structure it in a proper way it will actually lead to you getting people to actually lead to you getting people to actually lead to you getting people to say yes to Jesus say yes to Jesus say yes to Jesus I mean how cool is that now you I mean how cool is that now you I mean how cool is that now you mentioned Google earlier talk with us mentioned Google earlier talk with us mentioned Google earlier talk with us about Google searches for Lombard about Google searches for Lombard about Google searches for Lombard oh there's tons of them we we've done uh oh there's tons of them we we've done uh oh there's tons of them we we've done uh um a number of years ago I think this um a number of years ago I think this um a number of years ago I think this might have been before covid might have been before covid might have been before covid uh we we did a kind of a nationwide deep uh we we did a kind of a nationwide deep uh we we did a kind of a nationwide deep dive search into felt need issues we dive search into felt need issues we dive search into felt need issues we tried to come up with every possible tried to come up with every possible tried to come up with every possible felt need topic and there was about five felt need topic and there was about five felt need topic and there was about five thousand we narrowed it down to around a thousand we narrowed it down to around a thousand we narrowed it down to around a thousand different kind of keywords of thousand different kind of keywords of thousand different kind of keywords of what people are struggling with that the what people are struggling with that the what people are struggling with that the Bible would speak into right you know Bible would speak into right you know Bible would speak into right you know we're talking about those kind of felt we're talking about those kind of felt we're talking about those kind of felt needs something that the Bible would needs something that the Bible would needs something that the Bible would would speak into and there's about a would speak into and there's about a would speak into and there's about a thousand of them and so you can this is

thousand of them and so you can this is thousand of them and so you can this is so cool you can literally go to any kind so cool you can literally go to any kind so cool you can literally go to any kind of community of community of community and build a radius around your church if and build a radius around your church if and build a radius around your church if you want 50 miles or 30 miles and Google you want 50 miles or 30 miles and Google you want 50 miles or 30 miles and Google will tell you how often people are will tell you how often people are will tell you how often people are searching for the keywords that you searching for the keywords that you searching for the keywords that you might be interested in which we have might be interested in which we have might be interested in which we have that and it's fascinating to see the that and it's fascinating to see the that and it's fascinating to see the results on that and so these people that results on that and so these people that results on that and so these people that are Googling things around Faith or are Googling things around Faith or are Googling things around Faith or family or marriage or addictions grief family or marriage or addictions grief family or marriage or addictions grief that you know all that kind of stuff that you know all that kind of stuff that you know all that kind of stuff that you can get in front of them and if that you can get in front of them and if that you can get in front of them and if Google doesn't make any secret about Google doesn't make any secret about Google doesn't make any secret about this and we always talk about Google this and we always talk about Google this and we always talk about Google because they own 92 percent of market because they own 92 percent of market because they own 92 percent of market share even though being is trying to share even though being is trying to share even though being is trying to push you know it's still like Google is push you know it's still like Google is push you know it's still like Google is the the the you know they own it so we always speak you know they own it so we always speak you know they own it so we always speak into what Google has to say and so it's into what Google has to say and so it's into what Google has to say and so it's kind of cool that we can actually find kind of cool that we can actually find kind of cool that we can actually find the relevant traffic that we'd be the relevant traffic that we'd be the relevant traffic that we'd be interested in interested in interested in and then build content around that and then build content around that and then build content around that it it's it's it's a it's a kind of a it it's it's it's a it's a kind of a it it's it's it's a it's a kind of a formula you can play out formula you can play out formula you can play out so do churches show up in church in so do churches show up in church in so do churches show up in church in search pages search pages search pages churches will show up when you're churches will show up when you're churches will show up when you're searching for a church because you are a searching for a church because you are a searching for a church because you are a church and so if you if you Google like church and so if you if you Google like church and so if you if you Google like churches near me you know you'll you churches near me you know you'll you churches near me you know you'll you want to be shown in the Google local want to be shown in the Google local want to be shown in the Google local pack that the top three search results pack that the top three search results pack that the top three search results with a map you know and then that's with a map you know and then that's with a map you know and then that's really really important if you scroll really really important if you scroll really really important if you scroll below that the organic search results below that the organic search results below that the organic search results you know if somebody's looking for a you know if somebody's looking for a you know if somebody's looking for a church church church Google's smart enough to figure out this

Google's smart enough to figure out this Google's smart enough to figure out this is what we're gonna now they'll put in is what we're gonna now they'll put in is what we're gonna now they'll put in like church finder or some other like like church finder or some other like like church finder or some other like Yelps that'll show up every now and then Yelps that'll show up every now and then Yelps that'll show up every now and then because he helps a huge search engine uh because he helps a huge search engine uh because he helps a huge search engine uh you know for reviews and so that'll show you know for reviews and so that'll show you know for reviews and so that'll show up but usually you see churches lined up up but usually you see churches lined up up but usually you see churches lined up there but sometimes church will call me there but sometimes church will call me there but sometimes church will call me up and say why aren't we on page one I'm up and say why aren't we on page one I'm up and say why aren't we on page one I'm literally Googling that right in my literally Googling that right in my literally Googling that right in my office office office has a lot to do with your website you has a lot to do with your website you has a lot to do with your website you have to optimize your website a little have to optimize your website a little have to optimize your website a little bit in order to prove to Google you are bit in order to prove to Google you are bit in order to prove to Google you are a church and you can show up in the on a church and you can show up in the on a church and you can show up in the on page one page one page one but I will I will break that down just a but I will I will break that down just a but I will I will break that down just a little bit I don't want to go too deep little bit I don't want to go too deep little bit I don't want to go too deep into this but there is a difference into this but there is a difference into this but there is a difference between what we would call local SEO between what we would call local SEO between what we would call local SEO search engine optimization versus on search engine optimization versus on search engine optimization versus on page page page SEO local SEO what's that what's that SEO local SEO what's that what's that SEO local SEO what's that what's that difference okay local SEO is when you difference okay local SEO is when you difference okay local SEO is when you are searching for something near you are searching for something near you are searching for something near you theaters near me parks near me theaters near me parks near me theaters near me parks near me restaurants churches and anytime you do restaurants churches and anytime you do restaurants churches and anytime you do that you're going to get What's called that you're going to get What's called that you're going to get What's called the Google local pack right so if I were the Google local pack right so if I were the Google local pack right so if I were to do that on my screen I might have an to do that on my screen I might have an to do that on my screen I might have an ad at the very top that's you can ad at the very top that's you can ad at the very top that's you can advertise in Google but right below that advertise in Google but right below that advertise in Google but right below that I'm going to have three search results I'm going to have three search results I'm going to have three search results and I'm gonna have a map if I click on and I'm gonna have a map if I click on and I'm gonna have a map if I click on one of those three search results or the one of those three search results or the one of those three search results or the map I'm going to be taking over to map I'm going to be taking over to map I'm going to be taking over to Google Maps where then immediately shows Google Maps where then immediately shows Google Maps where then immediately shows the the the business that you clicked on the the the business that you clicked on the the the business that you clicked on it's going to show their Google business it's going to show their Google business it's going to show their Google business profile profile profile every one of you who can hear my voice every one of you who can hear my voice every one of you who can hear my voice has a Google business profile if you

has a Google business profile if you has a Google business profile if you don't you need to call me because we don't you need to call me because we don't you need to call me because we need to figure that out for you but need to figure that out for you but need to figure that out for you but you'll have one you'll have one you'll have one well that's that's Google looking at you well that's that's Google looking at you well that's that's Google looking at you as a brick and mortar location as a brick and mortar location as a brick and mortar location they're they're they're considering your they're they're they're considering your they're they're they're considering your physical address and so you absolutely physical address and so you absolutely physical address and so you absolutely want to show up and if you do this from want to show up and if you do this from want to show up and if you do this from your your office at the church you your your office at the church you your your office at the church you better be number one but go a mile or better be number one but go a mile or better be number one but go a mile or two down the road and see what happens two down the road and see what happens two down the road and see what happens right go do that drive in your car and right go do that drive in your car and right go do that drive in your car and then and then search like churches near then and then search like churches near then and then search like churches near me you might get something different me you might get something different me you might get something different that's local SEO and we teach a lot of that's local SEO and we teach a lot of that's local SEO and we teach a lot of that on on how to actually make sure you that on on how to actually make sure you that on on how to actually make sure you show up because it's important that show up because it's important that show up because it's important that people you know click on your Google people you know click on your Google people you know click on your Google business profile because they can look business profile because they can look business profile because they can look at photos watch videos they can read at photos watch videos they can read at photos watch videos they can read reviews about your about your church reviews about your about your church reviews about your about your church right that's so good and important to right that's so good and important to right that's so good and important to make sure you're you're working on make sure you're you're working on make sure you're you're working on the other side of that if I were to keep the other side of that if I were to keep the other side of that if I were to keep scrolling past that Google local pack scrolling past that Google local pack scrolling past that Google local pack now I'm down to the organic search now I'm down to the organic search now I'm down to the organic search results that is called on page SEO the results that is called on page SEO the results that is called on page SEO the reason those the reason Yelp shows up is reason those the reason Yelp shows up is reason those the reason Yelp shows up is because they have really good rank because they have really good rank because they have really good rank Authority Authority Authority because they're a big honking website because they're a big honking website because they're a big honking website there's a ton of content on there that there's a ton of content on there that there's a ton of content on there that Google can crawl right they didn't pay Google can crawl right they didn't pay Google can crawl right they didn't pay to be there it's organic traffic so you to be there it's organic traffic so you to be there it's organic traffic so you have to optimize your website that's why have to optimize your website that's why have to optimize your website that's why my I'm always talking about adding my I'm always talking about adding my I'm always talking about adding content to your website so that Google content to your website so that Google content to your website so that Google looks at you as a little bit relevant looks at you as a little bit relevant looks at you as a little bit relevant like they'll crawl you and say oh you've like they'll crawl you and say oh you've like they'll crawl you and say oh you've got content on got content on got content on how to have a a great marriage right you

how to have a a great marriage right you how to have a a great marriage right you have a chance to show up locally in have a chance to show up locally in have a chance to show up locally in organic search results if you optimize organic search results if you optimize organic search results if you optimize your website properly most churches your website properly most churches your website properly most churches don't do this so they just kind of don't do this so they just kind of don't do this so they just kind of expect once you come to our church then expect once you come to our church then expect once you come to our church then you can learn more about it what are a you can learn more about it what are a you can learn more about it what are a couple of tips you would give at church couple of tips you would give at church couple of tips you would give at church that um they have a marriage Ministry that um they have a marriage Ministry that um they have a marriage Ministry and they want some sort of Engagement and they want some sort of Engagement and they want some sort of Engagement with someone who's looking at the page with someone who's looking at the page with someone who's looking at the page instead of the person just reading about instead of the person just reading about instead of the person just reading about it what can they do it what can they do it what can they do there's tons you can do I mentioned there's tons you can do I mentioned there's tons you can do I mentioned earlier uh I would break it up so every earlier uh I would break it up so every earlier uh I would break it up so every page has its own page has its own page has its own um um um Focus so you don't want to have a a Focus so you don't want to have a a Focus so you don't want to have a a marriage page that also has premarital marriage page that also has premarital marriage page that also has premarital building a stronger marriage building a stronger marriage building a stronger marriage uh or we're about to you know end our uh or we're about to you know end our uh or we're about to you know end our marriage right break those up into marriage right break those up into marriage right break those up into individual pages pre-marital is like you individual pages pre-marital is like you individual pages pre-marital is like you know premiered marriage counseling kind know premiered marriage counseling kind know premiered marriage counseling kind of things that you want to optimize that of things that you want to optimize that of things that you want to optimize that page for that audience only page for that audience only page for that audience only and then you want to have a how to build and then you want to have a how to build and then you want to have a how to build a stronger marriage page and then maybe a stronger marriage page and then maybe a stronger marriage page and then maybe uh we need to recover and of course then uh we need to recover and of course then uh we need to recover and of course then you talk about divorce it's there's a you talk about divorce it's there's a you talk about divorce it's there's a divorce like recovering from your divorce like recovering from your divorce like recovering from your divorce or those are all individual divorce or those are all individual divorce or those are all individual Pages never put those on one page but Pages never put those on one page but Pages never put those on one page but each one of those pages you can have each one of those pages you can have each one of those pages you can have really good content that informs people really good content that informs people really good content that informs people and this is my favorite thing to do is and this is my favorite thing to do is and this is my favorite thing to do is why not put a resource guide in there we why not put a resource guide in there we why not put a resource guide in there we just did this for a really large church just did this for a really large church just did this for a really large church in Dallas recently we put together in Dallas recently we put together in Dallas recently we put together um this pastor hired us to take 50

um this pastor hired us to take 50 um this pastor hired us to take 50 sermons and create really great blog sermons and create really great blog sermons and create really great blog posts from each sermon we put those on a posts from each sermon we put those on a posts from each sermon we put those on a page but we took we went a little bit page but we took we went a little bit page but we took we went a little bit deeper with it and we actually took a deeper with it and we actually took a deeper with it and we actually took a majority of the content and created an majority of the content and created an majority of the content and created an ebook ebook ebook and so it was it was great content when and so it was it was great content when and so it was it was great content when you when you read it it was sort of a a you when you read it it was sort of a a you when you read it it was sort of a a teaser with some really good nuggets but teaser with some really good nuggets but teaser with some really good nuggets but if you wanted to go deeper you could if you wanted to go deeper you could if you wanted to go deeper you could download the ebook for a name and an download the ebook for a name and an download the ebook for a name and an email free free ebook email free free ebook email free free ebook for your name and your email so what you for your name and your email so what you for your name and your email so what you just did was you just created a lead you just did was you just created a lead you just did was you just created a lead you have a lead generator right you want to have a lead generator right you want to have a lead generator right you want to offer this is is free but in exchange offer this is is free but in exchange offer this is is free but in exchange for a name and an email and people will for a name and an email and people will for a name and an email and people will give that to you if that is their felt give that to you if that is their felt give that to you if that is their felt need and they are struggling and they're need and they are struggling and they're need and they are struggling and they're at the bottom and they need help they'll at the bottom and they need help they'll at the bottom and they need help they'll do just about anything right they'll do just about anything right they'll do just about anything right they'll download that and say Here's my name and download that and say Here's my name and download that and say Here's my name and email now you have somebody you can email now you have somebody you can email now you have somebody you can follow up with follow up with follow up with so let's talk about you get this lead so let's talk about you get this lead so let's talk about you get this lead let's say we have a hundred leads off of let's say we have a hundred leads off of let's say we have a hundred leads off of the marriage ebook wonderful series the marriage ebook wonderful series the marriage ebook wonderful series people were engaging with the message people were engaging with the message people were engaging with the message and and you know they even rated it like and and you know they even rated it like and and you know they even rated it like man this was a five I've never been to man this was a five I've never been to man this was a five I've never been to your church great stuff yeah would your church great stuff yeah would your church great stuff yeah would should that lead go in your church should that lead go in your church should that lead go in your church database or would you keep that separate database or would you keep that separate database or would you keep that separate over here among people who are over here among people who are over here among people who are interested but not yet attenders interested but not yet attenders interested but not yet attenders correct I would not put it in your correct I would not put it in your correct I would not put it in your church well church well church well don't put it in your church weekly don't put it in your church weekly don't put it in your church weekly e-newsletter do not start sending them e-newsletter do not start sending them e-newsletter do not start sending them that that that because because that's well they didn't because because that's well they didn't because because that's well they didn't ask for that and they don't they don't ask for that and they don't they don't ask for that and they don't they don't go to your church like why are you go to your church like why are you go to your church like why are you they're gonna unsubscribe I probably they're gonna unsubscribe I probably they're gonna unsubscribe I probably would

would would right but if I did get some emails from right but if I did get some emails from right but if I did get some emails from you that was really relevant to hey you that was really relevant to hey you that was really relevant to hey thanks for downloading this ebook we thanks for downloading this ebook we thanks for downloading this ebook we have more resource for you or we'd love have more resource for you or we'd love have more resource for you or we'd love to pray for you you know I just you can to pray for you you know I just you can to pray for you you know I just you can have a what we call in the industry a have a what we call in the industry a have a what we call in the industry a drip email campaign that's just one of drip email campaign that's just one of drip email campaign that's just one of those things where you do it for you those things where you do it for you those things where you do it for you know maybe eight to ten weeks after they know maybe eight to ten weeks after they know maybe eight to ten weeks after they downloaded something you can automate downloaded something you can automate downloaded something you can automate this by the way MailChimp easy to this by the way MailChimp easy to this by the way MailChimp easy to automate it easy to build it and automate it easy to build it and automate it easy to build it and automate it and then after the words you automate it and then after the words you automate it and then after the words you maybe you don't email them until you maybe you don't email them until you maybe you don't email them until you have some kind of a big like we're going have some kind of a big like we're going have some kind of a big like we're going to have a huge family picnic it right or to have a huge family picnic it right or to have a huge family picnic it right or something like we want to invite you to something like we want to invite you to something like we want to invite you to our Harvest Festival things that you can our Harvest Festival things that you can our Harvest Festival things that you can invite people to that I mean just doing invite people to that I mean just doing invite people to that I mean just doing that you build relationship with people that you build relationship with people that you build relationship with people it goes back to the home Home Depot was it goes back to the home Home Depot was it goes back to the home Home Depot was thinking they're going to drive their thinking they're going to drive their thinking they're going to drive their online Revenue through the roof they online Revenue through the roof they online Revenue through the roof they didn't 95 of their revenue growth came didn't 95 of their revenue growth came didn't 95 of their revenue growth came from people coming into the store from people coming into the store from people coming into the store so why not play that one you know Jason so why not play that one you know Jason so why not play that one you know Jason I'm always surprised how people who are I'm always surprised how people who are I'm always surprised how people who are not of Faith enjoy being prayed for not of Faith enjoy being prayed for not of Faith enjoy being prayed for you know I I can be intimidating when you know I I can be intimidating when you know I I can be intimidating when I'm you know talking with a vendor I I'm you know talking with a vendor I I'm you know talking with a vendor I remember many of these you know I'm tall remember many of these you know I'm tall remember many of these you know I'm tall I'm well educated I got this exalted I'm well educated I got this exalted I'm well educated I got this exalted title of executive Pastor they have no title of executive Pastor they have no title of executive Pastor they have no clue what it means but you know they clue what it means but you know they clue what it means but you know they know it's the corner office or whatever know it's the corner office or whatever know it's the corner office or whatever all the accoutrements that go with it all the accoutrements that go with it all the accoutrements that go with it and I typically would end a conversation and I typically would end a conversation and I typically would end a conversation with an insurance guy or gal and say and

with an insurance guy or gal and say and with an insurance guy or gal and say and I pray for you I pray for you I pray for you and I always expected this is like me at and I always expected this is like me at and I always expected this is like me at the worst right I always expected them the worst right I always expected them the worst right I always expected them to say well okay bye-bye or no thanks to say well okay bye-bye or no thanks to say well okay bye-bye or no thanks but but but and it's to my amazement almost to a and it's to my amazement almost to a and it's to my amazement almost to a person they were deeply and honestly person they were deeply and honestly person they were deeply and honestly grateful yeah many of them had never grateful yeah many of them had never grateful yeah many of them had never prayed with a Christian or with a pastor prayed with a Christian or with a pastor prayed with a Christian or with a pastor before before before and and and I remember one one guy and he was in I remember one one guy and he was in I remember one one guy and he was in tears I didn't pray anything special I tears I didn't pray anything special I tears I didn't pray anything special I was just asking God to bless him and his was just asking God to bless him and his was just asking God to bless him and his work you know the integrity and and of work you know the integrity and and of work you know the integrity and and of working with his hands and just the good working with his hands and just the good working with his hands and just the good work that he had done for us work that he had done for us work that he had done for us it's especially when you say is there it's especially when you say is there it's especially when you say is there anything I can pray for anything I can pray for anything I can pray for you know and they're like you know and they're like you know and they're like yeah we're actually like you never know yeah we're actually like you never know yeah we're actually like you never know what what's going on in their life that what what's going on in their life that what what's going on in their life that you just connect with them so these you just connect with them so these you just connect with them so these leads that come in when you're like can leads that come in when you're like can leads that come in when you're like can we pray for you we pray for you we pray for you I mean that that builds pretty good I mean that that builds pretty good I mean that that builds pretty good relationships the you know the relationships the you know the relationships the you know the unbeliever in me says Oh No One's Gonna unbeliever in me says Oh No One's Gonna unbeliever in me says Oh No One's Gonna ever click on that but I know from this ever click on that but I know from this ever click on that but I know from this experience people are going to click on experience people are going to click on experience people are going to click on it it it and it's really cool because we do this and it's really cool because we do this and it's really cool because we do this for a lot of churches but we you know for a lot of churches but we you know for a lot of churches but we you know we'll help churches generate these leads we'll help churches generate these leads we'll help churches generate these leads and we'll get people that say here's my and we'll get people that say here's my and we'll get people that say here's my full name here's my email and you know full name here's my email and you know full name here's my email and you know it's not fake right it's a Gmail account it's not fake right it's a Gmail account it's not fake right it's a Gmail account here's my cell phone and I just took a here's my cell phone and I just took a here's my cell phone and I just took a marriage assessment I kind of want some

marriage assessment I kind of want some marriage assessment I kind of want some help help help coin coin coin hello this is somebody in your local hello this is somebody in your local hello this is somebody in your local area who is wanting some help area who is wanting some help area who is wanting some help call them right that you can do ministry call them right that you can do ministry call them right that you can do ministry now and even if you leave a message you now and even if you leave a message you now and even if you leave a message you just leave them hey this is Pastor David just leave them hey this is Pastor David just leave them hey this is Pastor David thanks for filling this out we just want thanks for filling this out we just want thanks for filling this out we just want to let you know we're praying for you to let you know we're praying for you to let you know we're praying for you and if you ever have any questions we're and if you ever have any questions we're and if you ever have any questions we're here for you have a great day well I was here for you have a great day well I was here for you have a great day well I was just on online earlier today with Chris just on online earlier today with Chris just on online earlier today with Chris Nelson from glue Nelson from glue Nelson from glue and you know he always reminds me Barna and you know he always reminds me Barna and you know he always reminds me Barna has these great assessments for free and has these great assessments for free and has these great assessments for free and we don't have to reinvent the wheel of we don't have to reinvent the wheel of we don't have to reinvent the wheel of trying to come up with the perfect trying to come up with the perfect trying to come up with the perfect marriage or financial assessment or life marriage or financial assessment or life marriage or financial assessment or life assessment just hey take this and and assessment just hey take this and and assessment just hey take this and and we'll talk with you Isn't that cool and we'll talk with you Isn't that cool and we'll talk with you Isn't that cool and people are doing it we we've been doing people are doing it we we've been doing people are doing it we we've been doing this and we get I don't even know the this and we get I don't even know the this and we get I don't even know the count it's tons and tons of on behalf of count it's tons and tons of on behalf of count it's tons and tons of on behalf of churches forms filled out it happens all churches forms filled out it happens all churches forms filled out it happens all the time so we we know this works you the time so we we know this works you the time so we we know this works you just gotta just gotta just gotta you just gotta do it you gotta add it to you just gotta do it you gotta add it to you just gotta do it you gotta add it to your website and think through that and your website and think through that and your website and think through that and it should be it should never turn off it should be it should never turn off it should be it should never turn off you should always be adding more and you should always be adding more and you should always be adding more and more content that sounds like oh great more content that sounds like oh great more content that sounds like oh great Jason one more thing yeah but this is Jason one more thing yeah but this is Jason one more thing yeah but this is different and I this is different different and I this is different different and I this is different because we are now going to go take because we are now going to go take because we are now going to go take ground we're gonna go after people we're ground we're gonna go after people we're ground we're gonna go after people we're not just gonna you know have them have not just gonna you know have them have not just gonna you know have them have to come to us first to me that's a huge to come to us first to me that's a huge to come to us first to me that's a huge that's a huge difference that's a huge difference that's a huge difference but let me pause if anyone has any but let me pause if anyone has any but let me pause if anyone has any questions for Jason on this drop it in

questions for Jason on this drop it in questions for Jason on this drop it in the Q a tab I'd be happy to ask him the Q a tab I'd be happy to ask him the Q a tab I'd be happy to ask him let's so your in your estimation kind of let's so your in your estimation kind of let's so your in your estimation kind of the the the the pushback is this is going to require the pushback is this is going to require the pushback is this is going to require work out of us to set up is that a work out of us to set up is that a work out of us to set up is that a that's a that's a little bit of pushback that's a that's a little bit of pushback that's a that's a little bit of pushback that we get and that we get and that we get and you know you know you know um we've we off I think you said Barn um we've we off I think you said Barn um we've we off I think you said Barn has got resources we offer a ton of has got resources we offer a ton of has got resources we offer a ton of different resources there are resources different resources there are resources different resources there are resources out there for you to to utilize and a out there for you to to utilize and a out there for you to to utilize and a lot of companies will let you plagiarize lot of companies will let you plagiarize lot of companies will let you plagiarize right so they'll say yeah go ahead and right so they'll say yeah go ahead and right so they'll say yeah go ahead and grab our content and feel free to put it grab our content and feel free to put it grab our content and feel free to put it on your website just you know res just on your website just you know res just on your website just you know res just add them as a a source and Away you go add them as a a source and Away you go add them as a a source and Away you go you don't have to overthink this you don't have to overthink this you don't have to overthink this what kind of resources do you offer I'm what kind of resources do you offer I'm what kind of resources do you offer I'm not aware of not aware of not aware of so so so um um um a couple years ago I knew we needed to a couple years ago I knew we needed to a couple years ago I knew we needed to do this and I just was so do this and I just was so do this and I just was so in a very calm way frustrated with in a very calm way frustrated with in a very calm way frustrated with churches of a lack of content so I had churches of a lack of content so I had churches of a lack of content so I had my team we we built we've got close to my team we we built we've got close to my team we we built we've got close to 175 different landing pages on different 175 different landing pages on different 175 different landing pages on different content that we offer everything from content that we offer everything from content that we offer everything from really the five ones that I that I really the five ones that I that I really the five ones that I that I really look at marriage parenting some really look at marriage parenting some really look at marriage parenting some type of addiction type of addiction type of addiction um uh finances and of course Faith you um uh finances and of course Faith you um uh finances and of course Faith you know faith is a big one like who is God know faith is a big one like who is God know faith is a big one like who is God and and and does Jesus is Jesus real you know did he does Jesus is Jesus real you know did he does Jesus is Jesus real you know did he perform all these Miracles all these perform all these Miracles all these perform all these Miracles all these different felt need content landing different felt need content landing different felt need content landing pages that that we offer to churches and pages that that we offer to churches and pages that that we offer to churches and nobody knows who Michelin marketing is

nobody knows who Michelin marketing is nobody knows who Michelin marketing is nobody cares about us we put those in a nobody cares about us we put those in a nobody cares about us we put those in a sub domain for a church and put their sub domain for a church and put their sub domain for a church and put their logo and their colors their call to logo and their colors their call to logo and their colors their call to actions so that they instantly have actions so that they instantly have actions so that they instantly have content ready and they're almost all of content ready and they're almost all of content ready and they're almost all of them have some kind of a lead generator them have some kind of a lead generator them have some kind of a lead generator and so you are you know you launched and so you are you know you launched and so you are you know you launched this you've got leads coming in and then this you've got leads coming in and then this you've got leads coming in and then you can we can do this or you can do you can we can do this or you can do you can we can do this or you can do this we've got a form we call our form this we've got a form we call our form this we've got a form we call our form and follow-up so when somebody fills out and follow-up so when somebody fills out and follow-up so when somebody fills out this form they're instantly going to get this form they're instantly going to get this form they're instantly going to get um a handful of emails over about 10 um a handful of emails over about 10 um a handful of emails over about 10 days from you days from you days from you just telling them thanks for downloading just telling them thanks for downloading just telling them thanks for downloading this we're praying for you if you hear this we're praying for you if you hear this we're praying for you if you hear some more resource some more resource some more resource yeah that's really cool yeah that's really cool yeah that's really cool so if if we do a call to action on a so if if we do a call to action on a so if if we do a call to action on a page what what's the the percent of page what what's the the percent of page what what's the the percent of response out of 100 people are going to response out of 100 people are going to response out of 100 people are going to go and visit that page is there a given go and visit that page is there a given go and visit that page is there a given amount is it you know like in sales it's amount is it you know like in sales it's amount is it you know like in sales it's like if you get one or two sales out of like if you get one or two sales out of like if you get one or two sales out of 100 calls you're doing pretty well but 100 calls you're doing pretty well but 100 calls you're doing pretty well but we're not talking sales here we're we're not talking sales here we're we're not talking sales here we're talking about people looking at a page talking about people looking at a page talking about people looking at a page are there any Norms out there sure yes are there any Norms out there sure yes are there any Norms out there sure yes there are uh in fact uh if you look at there are uh in fact uh if you look at there are uh in fact uh if you look at most Google most Google most Google um uh Trends on you know outside of the um uh Trends on you know outside of the um uh Trends on you know outside of the church world if you got like uh two church world if you got like uh two church world if you got like uh two percent three percent like conversion percent three percent like conversion percent three percent like conversion rate that's really really good rate that's really really good rate that's really really good um out of that though we end up getting um out of that though we end up getting um out of that though we end up getting anywhere from like 10 to 15 engagement anywhere from like 10 to 15 engagement anywhere from like 10 to 15 engagement and in conversions and so we'll get and in conversions and so we'll get and in conversions and so we'll get we'll get people that will that will we'll get people that will that will we'll get people that will that will click on an ad and we'll use like the click on an ad and we'll use like the click on an ad and we'll use like the Google ad Grant it's a great tool why Google ad Grant it's a great tool why Google ad Grant it's a great tool why not use Google's free money and we'll

not use Google's free money and we'll not use Google's free money and we'll drive people to a landing page and drive people to a landing page and drive people to a landing page and that's really really cool that's really really cool that's really really cool um but then the amount of people that um but then the amount of people that um but then the amount of people that will actually take a step deeper tends will actually take a step deeper tends will actually take a step deeper tends to be pretty high it can be anywhere to be pretty high it can be anywhere to be pretty high it can be anywhere from like five percent up to ten to from like five percent up to ten to from like five percent up to ten to fifteen percent so you know you're fifteen percent so you know you're fifteen percent so you know you're talking out of a hundred people if you talking out of a hundred people if you talking out of a hundred people if you got five to ten to Fifteen people to got five to ten to Fifteen people to got five to ten to Fifteen people to actually give you information they took actually give you information they took actually give you information they took some kind of a quiz or an assessment or some kind of a quiz or an assessment or some kind of a quiz or an assessment or they downloaded something they downloaded something they downloaded something which is pretty good so if these folks which is pretty good so if these folks which is pretty good so if these folks are getting auto-generated emails over are getting auto-generated emails over are getting auto-generated emails over 10 days or a month do you recommend that 10 days or a month do you recommend that 10 days or a month do you recommend that they get a personal email later as well they get a personal email later as well they get a personal email later as well or or what yeah kind of up to the church or or what yeah kind of up to the church or or what yeah kind of up to the church so because those those keep growing and so because those those keep growing and so because those those keep growing and the list just keeps growing and growing the list just keeps growing and growing the list just keeps growing and growing what we recommend is that you let the what we recommend is that you let the what we recommend is that you let the drippy mail campaign play out and then drippy mail campaign play out and then drippy mail campaign play out and then you get them into a maybe three to four you get them into a maybe three to four you get them into a maybe three to four times a year you might send them an times a year you might send them an times a year you might send them an email certainly around Easter and email certainly around Easter and email certainly around Easter and Christmas that's an obvious ones right Christmas that's an obvious ones right Christmas that's an obvious ones right we'll invite you to both those but often we'll invite you to both those but often we'll invite you to both those but often churches have some kind of a big churches have some kind of a big churches have some kind of a big church-wide thing going on a Harvest church-wide thing going on a Harvest church-wide thing going on a Harvest Festival or VBS oh this is one of the my Festival or VBS oh this is one of the my Festival or VBS oh this is one of the my favorite things to do is I instruct favorite things to do is I instruct favorite things to do is I instruct churches I'm like churches I'm like churches I'm like go ahead and email everybody who who go ahead and email everybody who who go ahead and email everybody who who filled one of these things out go ahead filled one of these things out go ahead filled one of these things out go ahead and send them an email saying if you do and send them an email saying if you do and send them an email saying if you do not have a church home not have a church home not have a church home then this is free for you whatever that then this is free for you whatever that then this is free for you whatever that might be Financial Peace University you might be Financial Peace University you might be Financial Peace University you know you can do that in the Ramsey know you can do that in the Ramsey know you can do that in the Ramsey Solutions thing or it could be a VBS if Solutions thing or it could be a VBS if Solutions thing or it could be a VBS if you have kids it's free for you if you you have kids it's free for you if you you have kids it's free for you if you don't have a church home we'd love to

don't have a church home we'd love to don't have a church home we'd love to invite you here whether it's on us kind invite you here whether it's on us kind invite you here whether it's on us kind of a thing of a thing of a thing um and so you could do those kinds of um and so you could do those kinds of um and so you could do those kinds of emails every now and then the goal isn't emails every now and then the goal isn't emails every now and then the goal isn't to send them an email every week the to send them an email every week the to send them an email every week the goal is just to keep that relationship goal is just to keep that relationship goal is just to keep that relationship going and let the Holy Spirit step in going and let the Holy Spirit step in going and let the Holy Spirit step in and do what he does best what's been and do what he does best what's been and do what he does best what's been your experience when the church does your experience when the church does your experience when the church does offer a free financial piece or a free offer a free financial piece or a free offer a free financial piece or a free VBS are many people VBS are many people VBS are many people taking the church up on that offer or taking the church up on that offer or taking the church up on that offer or are they wary and holding back no I are they wary and holding back no I are they wary and holding back no I think I know of one church that did it think I know of one church that did it think I know of one church that did it and they had two or three families that and they had two or three families that and they had two or three families that took them up on that offer and I think took them up on that offer and I think took them up on that offer and I think the the email went out to maybe the the email went out to maybe the the email went out to maybe 150 people or something like that so you 150 people or something like that so you 150 people or something like that so you know it kind of depends I I'm also just know it kind of depends I I'm also just know it kind of depends I I'm also just a big fan of advertising for Financial a big fan of advertising for Financial a big fan of advertising for Financial Peace University right so if you offer a Peace University right so if you offer a Peace University right so if you offer a 10-week class on that at your church and 10-week class on that at your church and 10-week class on that at your church and we'll even watch your kids for free it's we'll even watch your kids for free it's we'll even watch your kids for free it's Sunday at nine o'clock you know Sunday at nine o'clock you know Sunday at nine o'clock you know kids checked into Sunday school now kids checked into Sunday school now kids checked into Sunday school now parents are going through this class for parents are going through this class for parents are going through this class for 10 weeks I mean come on that's fantastic 10 weeks I mean come on that's fantastic 10 weeks I mean come on that's fantastic that's a huge awesome opportunity to that's a huge awesome opportunity to that's a huge awesome opportunity to grow your church reach new people grow your church reach new people grow your church reach new people you know one way to validate that would you know one way to validate that would you know one way to validate that would be to talk to people in your church be to talk to people in your church be to talk to people in your church who've been there a year or two and say who've been there a year or two and say who've been there a year or two and say how did you come here how did you come here how did you come here well I mean I've I can just rehearse the well I mean I've I can just rehearse the well I mean I've I can just rehearse the stories in my head well we started stories in my head well we started stories in my head well we started coming because you had a divorce coming because you had a divorce coming because you had a divorce recovery Workshop recovery Workshop recovery Workshop and I met my future spouse there we hung and I met my future spouse there we hung and I met my future spouse there we hung around this place for a couple of years around this place for a couple of years around this place for a couple of years along the way we got married we became

along the way we got married we became along the way we got married we became members and now I've been serving here members and now I've been serving here members and now I've been serving here for like 10 years yeah for like 10 years yeah for like 10 years yeah yeah those those out those things are so yeah those those out those things are so yeah those those out those things are so so powerful and um I I think sometimes so powerful and um I I think sometimes so powerful and um I I think sometimes we put on these different Ministry we put on these different Ministry we put on these different Ministry events events events thinking we're just hitting the 99. thinking we're just hitting the 99. thinking we're just hitting the 99. I want to encourage you to think about I want to encourage you to think about I want to encourage you to think about the one out there because there is the one out there because there is the one out there because there is somebody dealing with what your somebody dealing with what your somebody dealing with what your congregation is going through and if we congregation is going through and if we congregation is going through and if we thought of them first we reached them thought of them first we reached them thought of them first we reached them first we would absolutely blow up our first we would absolutely blow up our first we would absolutely blow up our church church church um I mean just anything from Divorce um I mean just anything from Divorce um I mean just anything from Divorce Care like you said that or Celebrate Care like you said that or Celebrate Care like you said that or Celebrate Recovery or Ramsay whatever it is you Recovery or Ramsay whatever it is you Recovery or Ramsay whatever it is you have whatever kind of ministry you have have whatever kind of ministry you have have whatever kind of ministry you have going on make sure it's on your website going on make sure it's on your website going on make sure it's on your website and people can can see the benefit of and people can can see the benefit of and people can can see the benefit of why they should sign up and come to this why they should sign up and come to this why they should sign up and come to this thing thing thing but it's such a huge Outreach one of the but it's such a huge Outreach one of the but it's such a huge Outreach one of the things I probably wouldn't have thought things I probably wouldn't have thought things I probably wouldn't have thought about for a Church website would be about for a Church website would be about for a Church website would be putting each of those Ministries like putting each of those Ministries like putting each of those Ministries like instead of having just one page for instead of having just one page for instead of having just one page for marriage have them all subdivided linked marriage have them all subdivided linked marriage have them all subdivided linked and cross-linked but absolutely that's a and cross-linked but absolutely that's a and cross-linked but absolutely that's a brilliant idea and that would increase brilliant idea and that would increase brilliant idea and that would increase their search engine optimization as well their search engine optimization as well their search engine optimization as well absolutely oh yeah SEO is huge for that absolutely oh yeah SEO is huge for that absolutely oh yeah SEO is huge for that because you're not confusing Google because you're not confusing Google because you're not confusing Google you know I you know I you know I like uh most most websites call it the like uh most most websites call it the like uh most most websites call it the Care Page okay have a care page where Care Page okay have a care page where Care Page okay have a care page where you have all those on one page for your you have all those on one page for your you have all those on one page for your people but if I click on that I should people but if I click on that I should people but if I click on that I should go to an individual page that talks go to an individual page that talks go to an individual page that talks about pre-marital counseling and why get

about pre-marital counseling and why get about pre-marital counseling and why get premarital counseling what the Bible premarital counseling what the Bible premarital counseling what the Bible says about pre-marital counseling how to says about pre-marital counseling how to says about pre-marital counseling how to have a great marriage after the wedding have a great marriage after the wedding have a great marriage after the wedding all that kind of stuff right should just all that kind of stuff right should just all that kind of stuff right should just be on that on its own page if you tried be on that on its own page if you tried be on that on its own page if you tried to lump all that on one big long people to lump all that on one big long people to lump all that on one big long people are gonna bounce it's not it's you're are gonna bounce it's not it's you're are gonna bounce it's not it's you're confusing Google because you can only confusing Google because you can only confusing Google because you can only really want to have one topic for each really want to have one topic for each really want to have one topic for each page you don't want to combine them page you don't want to combine them page you don't want to combine them let me run an idea by you and this let me run an idea by you and this let me run an idea by you and this probably be the last thing we can talk probably be the last thing we can talk probably be the last thing we can talk about is I recommend to folks that they about is I recommend to folks that they about is I recommend to folks that they have a list in Excel or numbers of the have a list in Excel or numbers of the have a list in Excel or numbers of the pages that they should be updating pages that they should be updating pages that they should be updating probably weekly and then have another probably weekly and then have another probably weekly and then have another sheet for monthly here's kind of my sheet for monthly here's kind of my sheet for monthly here's kind of my thinking of it Tammy and I looked at a thinking of it Tammy and I looked at a thinking of it Tammy and I looked at a restaurant's web page we just want to restaurant's web page we just want to restaurant's web page we just want to find out are they still open on Sunday find out are they still open on Sunday find out are they still open on Sunday or not or not or not and what we learned is they're closed and what we learned is they're closed and what we learned is they're closed for Christmas for Christmas for Christmas okay okay okay 2022 closed for Christmas 2022 closed for Christmas 2022 closed for Christmas it told me even though it's great food it told me even though it's great food it told me even though it's great food it told me no one is minding the store it told me no one is minding the store it told me no one is minding the store nope nope nope no how often should should churches be no how often should should churches be no how often should should churches be updating their Pages well let me ask you updating their Pages well let me ask you updating their Pages well let me ask you this what would you have done if you this what would you have done if you this what would you have done if you went to that what would you want it what went to that what would you want it what went to that what would you want it what would you have wanted to see on that would you have wanted to see on that would you have wanted to see on that that restaurant website on the front that restaurant website on the front that restaurant website on the front page I would at the top will you please page I would at the top will you please page I would at the top will you please just give me your hours and an address just give me your hours and an address just give me your hours and an address that I can click on okay that I can click on okay that I can click on okay and a link to the menu and a link to the menu and a link to the menu photos would be nice but just that's photos would be nice but just that's photos would be nice but just that's what I want I you know I know I remember

what I want I you know I know I remember what I want I you know I know I remember you were closed during covid and I can't you were closed during covid and I can't you were closed during covid and I can't remember oh you're closed now Sunday and remember oh you're closed now Sunday and remember oh you're closed now Sunday and Monday Monday Monday but I don't remember that very well yeah but I don't remember that very well yeah but I don't remember that very well yeah yeah that that information is really yeah that that information is really yeah that that information is really really important really important really important um I when I when I think about updating um I when I when I think about updating um I when I when I think about updating the website yeah events are important the website yeah events are important the website yeah events are important but here's here's where I think I would but here's here's where I think I would but here's here's where I think I would challenge churches challenge churches challenge churches you got to think about the user who's you got to think about the user who's you got to think about the user who's out there in the community and for out there in the community and for out there in the community and for whatever reason they stumbled upon your whatever reason they stumbled upon your whatever reason they stumbled upon your website website website what you'd want to communicate them what you'd want to communicate them what you'd want to communicate them first of all is that first of all is that first of all is that obviously they're invited obviously they're invited obviously they're invited God loves them God loves them God loves them but I would go a little bit deeper see but I would go a little bit deeper see but I would go a little bit deeper see when I I use this example all the time I when I I use this example all the time I when I I use this example all the time I live in Phoenix and I love to take my live in Phoenix and I love to take my live in Phoenix and I love to take my wife on different date nights you know wife on different date nights you know wife on different date nights you know and so a few times a year I like to and so a few times a year I like to and so a few times a year I like to surprise her and I do what you did David surprise her and I do what you did David surprise her and I do what you did David I I will Google I I will Google I I will Google restaurants and what am I looking for restaurants and what am I looking for restaurants and what am I looking for first of all I want to see pictures of first of all I want to see pictures of first of all I want to see pictures of the food the food the food okay I mean does it even look good or okay I mean does it even look good or okay I mean does it even look good or not not not give me your best shot and if that give me your best shot and if that give me your best shot and if that doesn't look very good then brother doesn't look very good then brother doesn't look very good then brother we're in trouble we're out I'm out so we're in trouble we're out I'm out so we're in trouble we're out I'm out so I'm looking for food I'm looking for I'm looking for food I'm looking for I'm looking for food I'm looking for reviews reviews reviews right then I'm looking for like where right then I'm looking for like where right then I'm looking for like where are you located I'll check out the menu are you located I'll check out the menu are you located I'll check out the menu is the price gonna be about right that is the price gonna be about right that is the price gonna be about right that kind of stuff right kind of stuff right kind of stuff right church is no different and what is the church is no different and what is the church is no different and what is the church church church people people people so I I I'm amazed on how many churches so I I I'm amazed on how many churches so I I I'm amazed on how many churches do a great job of sharing a cool life

do a great job of sharing a cool life do a great job of sharing a cool life story video on the weekends of a change story video on the weekends of a change story video on the weekends of a change life right and rightfully so because life right and rightfully so because life right and rightfully so because God's doing amazing things but what do God's doing amazing things but what do God's doing amazing things but what do we do with that video we do with that video we do with that video nothing why not categorize that going oh nothing why not categorize that going oh nothing why not categorize that going oh they talked about this over here that Mo they talked about this over here that Mo they talked about this over here that Mo that 37 seconds and over here they that 37 seconds and over here they that 37 seconds and over here they talked about this you could put those talked about this you could put those talked about this you could put those snippets on those different landing snippets on those different landing snippets on those different landing pages of content so that as I'm reading pages of content so that as I'm reading pages of content so that as I'm reading about your marriage page I see that you about your marriage page I see that you about your marriage page I see that you had some you have people in your church had some you have people in your church had some you have people in your church that actually were about to get a that actually were about to get a that actually were about to get a divorce But as God intervened He divorce But as God intervened He divorce But as God intervened He restored that marriage it happened right restored that marriage it happened right restored that marriage it happened right here that's hope for me nice so why not here that's hope for me nice so why not here that's hope for me nice so why not do that we're about out of time so land do that we're about out of time so land do that we're about out of time so land the airplane what's kind of the what's the airplane what's kind of the what's the airplane what's kind of the what's the final word that you would like the final word that you would like the final word that you would like someone to take away from our time today someone to take away from our time today someone to take away from our time today content is King it's not the king we content is King it's not the king we content is King it's not the king we know who he is but content is so know who he is but content is so know who he is but content is so important to your website and not just important to your website and not just important to your website and not just content a short form video is so content a short form video is so content a short form video is so important to your website and if you can important to your website and if you can important to your website and if you can create a lead generator you can actually create a lead generator you can actually create a lead generator you can actually start using your content to actually get start using your content to actually get start using your content to actually get people to say yes and download your people to say yes and download your people to say yes and download your stuff now you got a name and an email stuff now you got a name and an email stuff now you got a name and an email even a cell phone and you can follow up even a cell phone and you can follow up even a cell phone and you can follow up with them to help grow your church it's with them to help grow your church it's with them to help grow your church it's how you can use your website to grow how you can use your website to grow how you can use your website to grow nice Jason thank you so much for being nice Jason thank you so much for being nice Jason thank you so much for being my guest today great information super my guest today great information super my guest today great information super practical my pleasure thanks for having practical my pleasure thanks for having practical my pleasure thanks for having me