Church-Specific AI That Actually Sounds Like Your Church | ChurchCopy.ai

You know, you can easily go to chatgpt You know, you can easily go to chatgpt claude, you know, pick pick your AI tool claude, you know, pick pick your AI tool claude, you know, pick pick your AI tool and you can ask it to do all these and you can ask it to do all these and you can ask it to do all these things and it'll generate something. The things and it'll generate something. The things and it'll generate something. The game changer for us with church copy was game changer for us with church copy was game changer for us with church copy was we needed something that understood the we needed something that understood the we needed something that understood the church and it understood I need some church and it understood I need some church and it understood I need some rhythm to what I'm doing. rhythm to what I'm doing. rhythm to what I'm doing. >> This is the missional marketing podcast >> This is the missional marketing podcast >> This is the missional marketing podcast episode number 181. My name is Bart episode number 181. My name is Bart episode number 181. My name is Bart Blair and it's my privilege to welcome Blair and it's my privilege to welcome Blair and it's my privilege to welcome you to another episode. Assuming this is you to another episode. Assuming this is you to another episode. Assuming this is another episode for you. Um maybe you're another episode for you. Um maybe you're another episode for you. Um maybe you're new to the show. And if you're new to new to the show. And if you're new to new to the show. And if you're new to the show, we are glad that you're here. the show, we are glad that you're here. the show, we are glad that you're here. We want to invite you to subscribe uh We want to invite you to subscribe uh We want to invite you to subscribe uh wherever you listen to your favorite wherever you listen to your favorite wherever you listen to your favorite podcasts or on on the YouTube channel uh podcasts or on on the YouTube channel uh podcasts or on on the YouTube channel uh so that you don't miss any future so that you don't miss any future so that you don't miss any future episodes. We aim to drop an episode episodes. We aim to drop an episode episodes. We aim to drop an episode every Friday, but those of you who are every Friday, but those of you who are every Friday, but those of you who are our friends, fans, and followers know our friends, fans, and followers know our friends, fans, and followers know that we often fail at delivering content that we often fail at delivering content that we often fail at delivering content every Friday. That was a whole lot of every Friday. That was a whole lot of every Friday. That was a whole lot of Fs. I did not intend all that Fs. I did not intend all that Fs. I did not intend all that alliteration, but uh sounded pretty alliteration, but uh sounded pretty alliteration, but uh sounded pretty good, didn't it? Um we've been a little good, didn't it? Um we've been a little good, didn't it? Um we've been a little sporadic for the last year or so, but sporadic for the last year or so, but sporadic for the last year or so, but hey, we're trekking towards our 200th hey, we're trekking towards our 200th hey, we're trekking towards our 200th episode. We've committed to hitting 200 episode. We've committed to hitting 200 episode. We've committed to hitting 200 episodes before the end of 2026. This is episodes before the end of 2026. This is episodes before the end of 2026. This is the 181st, so you can expect some more the 181st, so you can expect some more the 181st, so you can expect some more episodes coming up here in the upcoming episodes coming up here in the upcoming episodes coming up here in the upcoming weeks and months. So, be sure that you weeks and months. So, be sure that you weeks and months. So, be sure that you subscribe. Uh you could leave us a subscribe. Uh you could leave us a subscribe. Uh you could leave us a rating or review wherever you listen to rating or review wherever you listen to rating or review wherever you listen to your podcast if you find this content your podcast if you find this content your podcast if you find this content helpful. But actually the most valuable, helpful. But actually the most valuable, helpful. But actually the most valuable, the kindest thing that you could do for the kindest thing that you could do for the kindest thing that you could do for us if you are finding this content to be us if you are finding this content to be us if you are finding this content to be helpful is share it with someone else helpful is share it with someone else helpful is share it with someone else that you think might also benefit from that you think might also benefit from that you think might also benefit from it. Now it's not going to surprise you it. Now it's not going to surprise you it. Now it's not going to surprise you that uh our conversation today is about that uh our conversation today is about that uh our conversation today is about artificial intelligence. I mean it seems artificial intelligence. I mean it seems artificial intelligence. I mean it seems like pretty much everywhere you turn in like pretty much everywhere you turn in like pretty much everywhere you turn in the church landscape these days uh

the church landscape these days uh the church landscape these days uh people are talking about AI. We have people are talking about AI. We have people are talking about AI. We have been no different. We've talked a lot been no different. We've talked a lot been no different. We've talked a lot about AI over the course of the last about AI over the course of the last about AI over the course of the last couple of years and we're going to talk couple of years and we're going to talk couple of years and we're going to talk a little bit more about AI today. In a little bit more about AI today. In a little bit more about AI today. In fact, I'm not part of the conversation fact, I'm not part of the conversation fact, I'm not part of the conversation that I'm going to share with you today. that I'm going to share with you today. that I'm going to share with you today. My colleague Jason Hamrock who was the My colleague Jason Hamrock who was the My colleague Jason Hamrock who was the CEO of missional marketing uh conducted CEO of missional marketing uh conducted CEO of missional marketing uh conducted an interview recently with Brock Maro an interview recently with Brock Maro an interview recently with Brock Maro who is the founder of church copy AI and who is the founder of church copy AI and who is the founder of church copy AI and Michael Bowen who is the comm's director Michael Bowen who is the comm's director Michael Bowen who is the comm's director at Broadmore Church. Now many of you who at Broadmore Church. Now many of you who at Broadmore Church. Now many of you who are listening to this podcast you are are listening to this podcast you are are listening to this podcast you are communications directors or perhaps uh communications directors or perhaps uh communications directors or perhaps uh you have a role in your church where you have a role in your church where you have a role in your church where you're responsible for comm's uh website you're responsible for comm's uh website you're responsible for comm's uh website uh social media uh the the the uh social media uh the the the uh social media uh the the the newsletter so on and so forth. You've newsletter so on and so forth. You've newsletter so on and so forth. You've got some hand in the communications in got some hand in the communications in got some hand in the communications in your church. I think you're going to your church. I think you're going to your church. I think you're going to find this conversation to be really find this conversation to be really find this conversation to be really really helpful. Um Brock shares how he really helpful. Um Brock shares how he really helpful. Um Brock shares how he sort of landed on developing this tool sort of landed on developing this tool sort of landed on developing this tool called Church Copy AI and uh Michael called Church Copy AI and uh Michael called Church Copy AI and uh Michael shares with you how he's actually been shares with you how he's actually been shares with you how he's actually been using it in the context of his church using it in the context of his church using it in the context of his church and how it's been a gamecher uh for and how it's been a gamecher uh for and how it's been a gamecher uh for writing copy for announcements for writing copy for announcements for writing copy for announcements for social posts and all the stuff that social posts and all the stuff that social posts and all the stuff that Churchcom's people do. Really Churchcom's people do. Really Churchcom's people do. Really fascinating conversation. I think you're fascinating conversation. I think you're fascinating conversation. I think you're you'll really find it helpful. And uh you'll really find it helpful. And uh you'll really find it helpful. And uh again, if you do, please be sure to again, if you do, please be sure to again, if you do, please be sure to subscribe. Please be sure to share.

subscribe. Please be sure to share. subscribe. Please be sure to share. We've been producing this podcast since We've been producing this podcast since We've been producing this podcast since the spring of 2020. We're coming up on the spring of 2020. We're coming up on the spring of 2020. We're coming up on actually no, we just surpassed six actually no, we just surpassed six actually no, we just surpassed six years. We just passed the six-year mark. years. We just passed the six-year mark. years. We just passed the six-year mark. And we do this so that we can help And we do this so that we can help And we do this so that we can help churches grow by leveraging digital churches grow by leveraging digital churches grow by leveraging digital marketing and effective communications. marketing and effective communications. marketing and effective communications. And now I'll just throw in here and And now I'll just throw in here and And now I'll just throw in here and artificial intelligence cuz it's just a artificial intelligence cuz it's just a artificial intelligence cuz it's just a reality of the landscape that we're in. reality of the landscape that we're in. reality of the landscape that we're in. So if there's anything that we can do to So if there's anything that we can do to So if there's anything that we can do to help you at missional marketing or the help you at missional marketing or the help you at missional marketing or the church communications group, please feel church communications group, please feel church communications group, please feel free to reach out to us. In the free to reach out to us. In the free to reach out to us. In the meantime, I hope that you enjoy this meantime, I hope that you enjoy this meantime, I hope that you enjoy this conversation between Jason Hamrock, conversation between Jason Hamrock, conversation between Jason Hamrock, Brock Maro, and Michael [music] Bowen. Brock Maro, and Michael [music] Bowen. Brock Maro, and Michael [music] Bowen. >> Well, hey Brock, uh uh Michael, I'm >> Well, hey Brock, uh uh Michael, I'm >> Well, hey Brock, uh uh Michael, I'm really excited to have you guys in the really excited to have you guys in the really excited to have you guys in the show today. And so, thanks for taking show today. And so, thanks for taking show today. And so, thanks for taking some time out to talk to us about uh how some time out to talk to us about uh how some time out to talk to us about uh how you guys are really helping the church you guys are really helping the church you guys are really helping the church communication space. Michael, how you communication space. Michael, how you communication space. Michael, how you are using this tool that Brock's going are using this tool that Brock's going are using this tool that Brock's going to talk about affecting your, you know, to talk about affecting your, you know, to talk about affecting your, you know, your church as a whole, but really your church as a whole, but really your church as a whole, but really affecting your your communications affecting your your communications affecting your your communications department, making it more streamlined. department, making it more streamlined. department, making it more streamlined. So Brock, I'm going to start with you. So Brock, I'm going to start with you. So Brock, I'm going to start with you. Take the minute because I don't know if Take the minute because I don't know if Take the minute because I don't know if many people know who you are. Introduce many people know who you are. Introduce many people know who you are. Introduce yourself, your background, your church yourself, your background, your church yourself, your background, your church background, and then uh tell us a little background, and then uh tell us a little background, and then uh tell us a little bit about Church Copy.

bit about Church Copy. bit about Church Copy. >> All right, I'll keep it short because >> All right, I'll keep it short because >> All right, I'll keep it short because it's pretty long, but uh hey everybody, it's pretty long, but uh hey everybody, it's pretty long, but uh hey everybody, my name is Brock Maro. I'm the founder my name is Brock Maro. I'm the founder my name is Brock Maro. I'm the founder of churchcopy.ai. of churchcopy.ai. of churchcopy.ai. Uh so my background was in ministry. I Uh so my background was in ministry. I Uh so my background was in ministry. I mean, I was thinking about it even mean, I was thinking about it even mean, I was thinking about it even before jumping on this. Like I've been before jumping on this. Like I've been before jumping on this. Like I've been in and around ministry since I don't in and around ministry since I don't in and around ministry since I don't know, 1998, which is really weird to know, 1998, which is really weird to know, 1998, which is really weird to say, like last century, you know what I say, like last century, you know what I say, like last century, you know what I mean? [laughter] mean? [laughter] mean? [laughter] >> Yeah. Um, and yeah. Yeah, I know, right? >> Yeah. Um, and yeah. Yeah, I know, right? >> Yeah. Um, and yeah. Yeah, I know, right? So, I grew up in in the church. Um, and So, I grew up in in the church. Um, and So, I grew up in in the church. Um, and then after college went into ministry. then after college went into ministry. then after college went into ministry. So, my wife and I after we got married, So, my wife and I after we got married, So, my wife and I after we got married, we spent years traveling as we spent years traveling as we spent years traveling as missionaries, helping plant churches, missionaries, helping plant churches, missionaries, helping plant churches, working with different organizations, working with different organizations, working with different organizations, and then I actually ended up as the and then I actually ended up as the and then I actually ended up as the creative director at a church here in creative director at a church here in creative director at a church here in Orlando. And so, I was their creative Orlando. And so, I was their creative Orlando. And so, I was their creative director for several years uh before director for several years uh before director for several years uh before moving on into the tech industry in moving on into the tech industry in moving on into the tech industry in 2018. And so I spent the subsequent 2018. And so I spent the subsequent 2018. And so I spent the subsequent years still volunteering at church, years still volunteering at church, years still volunteering at church, still leading worship uh but just uh had still leading worship uh but just uh had still leading worship uh but just uh had God had some different plans for us. And God had some different plans for us. And God had some different plans for us. And then now we're back. We're taking then now we're back. We're taking then now we're back. We're taking everything that we learned in the tech everything that we learned in the tech everything that we learned in the tech space and are marrying it with our space and are marrying it with our space and are marrying it with our ministry background and just trying to ministry background and just trying to ministry background and just trying to serve churches and equip them to um just serve churches and equip them to um just serve churches and equip them to um just have a greater impact in their have a greater impact in their have a greater impact in their community.

community. community. >> So um how did church copy get started? >> So um how did church copy get started? >> So um how did church copy get started? Did you like hit your head on something Did you like hit your head on something Did you like hit your head on something one day and all a sudden boom it popped one day and all a sudden boom it popped one day and all a sudden boom it popped in your head or what? Uh actually so the in your head or what? Uh actually so the in your head or what? Uh actually so the uh the long and short of that is last uh the long and short of that is last uh the long and short of that is last what is it last January um so there's a what is it last January um so there's a what is it last January um so there's a side project that's running congruent side project that's running congruent side project that's running congruent with everything um I'm working on a book with everything um I'm working on a book with everything um I'm working on a book right now that is taking the concept of right now that is taking the concept of right now that is taking the concept of journey mapping that I've learned in the journey mapping that I've learned in the journey mapping that I've learned in the text space and applying it to churches text space and applying it to churches text space and applying it to churches uh but last January I was working on a uh but last January I was working on a uh but last January I was working on a lead magnet and if you don't know what lead magnet and if you don't know what lead magnet and if you don't know what those are you've probably fallen for those are you've probably fallen for those are you've probably fallen for them a few times that's where you land them a few times that's where you land them a few times that's where you land on a website and they're like give us on a website and they're like give us on a website and they're like give us your email address and we'll send you your email address and we'll send you your email address and we'll send you something and And I'm a marketer and I something and And I'm a marketer and I something and And I'm a marketer and I don't like those. And so I wanted to don't like those. And so I wanted to don't like those. And so I wanted to create something that added value that create something that added value that create something that added value that felt custom. And so I just had this felt custom. And so I just had this felt custom. And so I just had this idea. I was like, well, what if I took a idea. I was like, well, what if I took a idea. I was like, well, what if I took a form and then I'll send it to Zapier. form and then I'll send it to Zapier. form and then I'll send it to Zapier. I'll write a prompt. I'll send it to I'll write a prompt. I'll send it to I'll write a prompt. I'll send it to ChatGpt at the time. Uh we're integrated ChatGpt at the time. Uh we're integrated ChatGpt at the time. Uh we're integrated with Glue now, just to let you know. Um with Glue now, just to let you know. Um with Glue now, just to let you know. Um and then I'll send the chat GPT response and then I'll send the chat GPT response and then I'll send the chat GPT response to the person that submitted the form to the person that submitted the form to the person that submitted the form via email. And so I I did that and then via email. And so I I did that and then via email. And so I I did that and then it worked and I freaked out and I was it worked and I freaked out and I was it worked and I freaked out and I was like, "Babe," I yelled at my wife. I was like, "Babe," I yelled at my wife. I was like, "Babe," I yelled at my wife. I was like, "Hey, I think I think this is like, "Hey, I think I think this is like, "Hey, I think I think this is something." And um literally the next something." And um literally the next something." And um literally the next day it it was one of those moments where day it it was one of those moments where day it it was one of those moments where we were like, "We shall call it church we were like, "We shall call it church we were like, "We shall call it church copy." Next day, I mean, it went fast.

copy." Next day, I mean, it went fast. copy." Next day, I mean, it went fast. Next day, this was last January LLC. We Next day, this was last January LLC. We Next day, this was last January LLC. We were patent pending in March. My wife were patent pending in March. My wife were patent pending in March. My wife and I sold our house to fund this uh in and I sold our house to fund this uh in and I sold our house to fund this uh in May. and and so we just went all in and May. and and so we just went all in and May. and and so we just went all in and so so so >> all in. >> all in. >> all in. >> It's crazy. Yeah. [laughter] >> It's crazy. Yeah. [laughter] >> It's crazy. Yeah. [laughter] >> Story. So that's where the idea came >> Story. So that's where the idea came >> Story. So that's where the idea came from. from. from. >> Okay. Well, so Michael, what I want you >> Okay. Well, so Michael, what I want you >> Okay. Well, so Michael, what I want you to do, introduce yourself, tell us a to do, introduce yourself, tell us a to do, introduce yourself, tell us a little bit about your background, and little bit about your background, and little bit about your background, and then explain to the audience what is then explain to the audience what is then explain to the audience what is church copy. church copy. church copy. >> Sure. Um, so I started in the church >> Sure. Um, so I started in the church >> Sure. Um, so I started in the church communications world really um, after communications world really um, after communications world really um, after working in a government entity right out working in a government entity right out working in a government entity right out of college and then worked for a of college and then worked for a of college and then worked for a software company for a short stint, but software company for a short stint, but software company for a short stint, but always felt the the calling to to always felt the the calling to to always felt the the calling to to ministry. um ministry. um ministry. um >> didn't feel the call to preach, didn't >> didn't feel the call to preach, didn't >> didn't feel the call to preach, didn't really feel the call to to necessarily really feel the call to to necessarily really feel the call to to necessarily be a a teacher, but I really felt be a a teacher, but I really felt be a a teacher, but I really felt compelled to serve the church and uh to compelled to serve the church and uh to compelled to serve the church and uh to be surrendered to gospel ministry. And be surrendered to gospel ministry. And be surrendered to gospel ministry. And so wrestled with that after college so wrestled with that after college so wrestled with that after college trying to figure out what that actually trying to figure out what that actually trying to figure out what that actually meant. And um started out at this church meant. And um started out at this church meant. And um started out at this church as the as the media pastor um because at as the as the media pastor um because at as the as the media pastor um because at the time, you know, all of that was the time, you know, all of that was the time, you know, all of that was really new in the church space. They really new in the church space. They really new in the church space. They didn't know what to call it. They didn't didn't know what to call it. They didn't didn't know what to call it. They didn't know what to do with it. They just knew know what to do with it. They just knew know what to do with it. They just knew they needed someone to like make the they needed someone to like make the they needed someone to like make the lights go on, make the sound come on, lights go on, make the sound come on, lights go on, make the sound come on, and make the videos roll. And so that and make the videos roll. And so that and make the videos roll. And so that was me for for several years. And then was me for for several years. And then was me for for several years. And then as more and more technology got entered as more and more technology got entered as more and more technology got entered into the church space, they started into the church space, they started into the church space, they started saying, "Well, why don't you try this?

saying, "Well, why don't you try this? saying, "Well, why don't you try this? Why don't you do this? You seem like you Why don't you do this? You seem like you Why don't you do this? You seem like you have an aptitude for this, so let's do have an aptitude for this, so let's do have an aptitude for this, so let's do this." And it sort of just grew and grew this." And it sort of just grew and grew this." And it sort of just grew and grew and grew. And um so I left Broadmore and grew. And um so I left Broadmore and grew. And um so I left Broadmore probably uh I guess three or four years probably uh I guess three or four years probably uh I guess three or four years ago. uh maybe a little longer and um ago. uh maybe a little longer and um ago. uh maybe a little longer and um went to serve at another church where I went to serve at another church where I went to serve at another church where I could do more communications and uh could do more communications and uh could do more communications and uh really found a love for it and uh and really found a love for it and uh and really found a love for it and uh and then about then about then about >> uh two years ago or so came back to >> uh two years ago or so came back to >> uh two years ago or so came back to Broadmore um in a similar role uh that I Broadmore um in a similar role uh that I Broadmore um in a similar role uh that I was serving in the other church because was serving in the other church because was serving in the other church because they realized that they had sort of they realized that they had sort of they realized that they had sort of expanded and needed to expand the expanded and needed to expand the expanded and needed to expand the communication side. So now I solely communication side. So now I solely communication side. So now I solely focus on communications. We have a great focus on communications. We have a great focus on communications. We have a great team here. There are uh five team team here. There are uh five team team here. There are uh five team members that work underneath me either members that work underneath me either members that work underneath me either in a contract role or in a full-time in a contract role or in a full-time in a contract role or in a full-time role and we cover everything from emails role and we cover everything from emails role and we cover everything from emails and text messaging and app all the way and text messaging and app all the way and text messaging and app all the way to we manage our church management to we manage our church management to we manage our church management system here. We do all the data system here. We do all the data system here. We do all the data analytics and things like that. So analytics and things like that. So analytics and things like that. So that's sort of the new space that we're that's sort of the new space that we're that's sort of the new space that we're we're moving into. But as you guys know, we're moving into. But as you guys know, we're moving into. But as you guys know, uh data really really really drives what uh data really really really drives what uh data really really really drives what communications does. So, it's important communications does. So, it's important communications does. So, it's important to have uh to have good data and and to have uh to have good data and and to have uh to have good data and and we're kind of learning how all that um we're kind of learning how all that um we're kind of learning how all that um works together here. So, that's a little works together here. So, that's a little works together here. So, that's a little bit about me. And uh I guess you know bit about me. And uh I guess you know bit about me. And uh I guess you know Brock, I think after they sold their Brock, I think after they sold their Brock, I think after they sold their house, he was on the side of the road house, he was on the side of the road house, he was on the side of the road begging for food and I drove up and I begging for food and I drove up and I begging for food and I drove up and I saw him and I was like I was like, "Hey,

saw him and I was like I was like, "Hey, saw him and I was like I was like, "Hey, what do you do?" And he said, "I have what do you do?" And he said, "I have what do you do?" And he said, "I have this software that you may be interested this software that you may be interested this software that you may be interested in." No, that's not how that happened, in." No, that's not how that happened, in." No, that's not how that happened, but uh it's pretty close. but uh it's pretty close. but uh it's pretty close. >> [laughter] >> [laughter] >> [laughter] >> But we actually uh I heard about church >> But we actually uh I heard about church >> But we actually uh I heard about church copy AI and um I just reached out to to copy AI and um I just reached out to to copy AI and um I just reached out to to Brock. I went on the website and I was Brock. I went on the website and I was Brock. I went on the website and I was like, "Hey, this looks like something we like, "Hey, this looks like something we like, "Hey, this looks like something we need." Um as many team members as I need." Um as many team members as I need." Um as many team members as I have, one of the things that we have, one of the things that we have, one of the things that we struggled with consistently was being struggled with consistently was being struggled with consistently was being able to get all the copy generated that able to get all the copy generated that able to get all the copy generated that we needed for all the different elements we needed for all the different elements we needed for all the different elements that we were putting together. uh I was that we were putting together. uh I was that we were putting together. uh I was handling a lot of that but I didn't have handling a lot of that but I didn't have handling a lot of that but I didn't have time to do that and lead a team and work time to do that and lead a team and work time to do that and lead a team and work with other ministries and look out uh with other ministries and look out uh with other ministries and look out uh ahead for strategy and you know all ahead for strategy and you know all ahead for strategy and you know all those other things and so I was like if those other things and so I was like if those other things and so I was like if I could find something that would help I could find something that would help I could find something that would help me write this copy keep consistent brand me write this copy keep consistent brand me write this copy keep consistent brand keep consistent with tone so that keep consistent with tone so that keep consistent with tone so that everything that goes out sounds like everything that goes out sounds like everything that goes out sounds like it's coming from us that would be it's coming from us that would be it's coming from us that would be perfect and um and So, I ran across this perfect and um and So, I ran across this perfect and um and So, I ran across this uh the website and signed up for it and uh the website and signed up for it and uh the website and signed up for it and I was like, "Well, we'll try it out.

I was like, "Well, we'll try it out. I was like, "Well, we'll try it out. It's another AI tool. There's like a It's another AI tool. There's like a It's another AI tool. There's like a million of them right now." And uh and million of them right now." And uh and million of them right now." And uh and so we started working on it and I so we started working on it and I so we started working on it and I realized this thing's a little realized this thing's a little realized this thing's a little different. Number one, it was built for different. Number one, it was built for different. Number one, it was built for churches, which everything else was kind churches, which everything else was kind churches, which everything else was kind of trying to, you know, fit the square of trying to, you know, fit the square of trying to, you know, fit the square peg and the round hole kind of thing. peg and the round hole kind of thing. peg and the round hole kind of thing. like it almost did it, but then you'd like it almost did it, but then you'd like it almost did it, but then you'd have certain language that would come have certain language that would come have certain language that would come through and you'd be like, "That doesn't through and you'd be like, "That doesn't through and you'd be like, "That doesn't sound like the church at all." sound like the church at all." sound like the church at all." >> And and so it it wasn't quite there, you >> And and so it it wasn't quite there, you >> And and so it it wasn't quite there, you know? And so then um as we as I started know? And so then um as we as I started know? And so then um as we as I started digging into church copy, I was like, digging into church copy, I was like, digging into church copy, I was like, "Okay, this actually wants to know what "Okay, this actually wants to know what "Okay, this actually wants to know what our missions are, what our mission is, our missions are, what our mission is, our missions are, what our mission is, what our values are, what's common what our values are, what's common what our values are, what's common language that we use." You know, for language that we use." You know, for language that we use." You know, for Broadmore, we call our church family our Broadmore, we call our church family our Broadmore, we call our church family our faith family. And that's something we faith family. And that's something we faith family. And that's something we use uh all throughout all the language use uh all throughout all the language use uh all throughout all the language that we have that we have that we have >> um in church copy AI. There's a spot >> um in church copy AI. There's a spot >> um in church copy AI. There's a spot that you can put things like don't ever that you can put things like don't ever that you can put things like don't ever use and always use and you know you can use and always use and you know you can use and always use and you know you can put your values in there. You can put put your values in there. You can put put your values in there. You can put your mission statement in there. And um your mission statement in there. And um your mission statement in there. And um and so we started using it. Had a couple and so we started using it. Had a couple and so we started using it. Had a couple of I think little hey I'm not quite sure of I think little hey I'm not quite sure of I think little hey I'm not quite sure how to do this. And so I shot an email how to do this. And so I shot an email how to do this. And so I shot an email to the what looked like the support uh to the what looked like the support uh to the what looked like the support uh email address and lo and behold, Brock email address and lo and behold, Brock email address and lo and behold, Brock emails me back and I'm like, "You're the emails me back and I'm like, "You're the emails me back and I'm like, "You're the owner. What are you doing?" You know, owner. What are you doing?" You know, owner. What are you doing?" You know, and so we start talking and um I learned and so we start talking and um I learned and so we start talking and um I learned that really this is kind of a passion of that really this is kind of a passion of that really this is kind of a passion of his. He's starting it up. We're sort of his. He's starting it up. We're sort of his. He's starting it up. We're sort of at the ground level of all of it. And uh at the ground level of all of it. And uh at the ground level of all of it. And uh and so I told him I was like, "Man, if

and so I told him I was like, "Man, if and so I told him I was like, "Man, if if you're into it, I'll just give you if you're into it, I'll just give you if you're into it, I'll just give you feedback from from the Churchcom side if feedback from from the Churchcom side if feedback from from the Churchcom side if this is what you're wanting to to build this is what you're wanting to to build this is what you're wanting to to build towards cuz towards cuz towards cuz >> you know, Churchcoms is an interesting >> you know, Churchcoms is an interesting >> you know, Churchcoms is an interesting animal. We're not corporate. Um and animal. We're not corporate. Um and animal. We're not corporate. Um and we're not really nonprofit either. We're we're not really nonprofit either. We're we're not really nonprofit either. We're kind of stuck somewhere in the middle." kind of stuck somewhere in the middle." kind of stuck somewhere in the middle." And uh and so Brock was like, "Yeah." And uh and so Brock was like, "Yeah." And uh and so Brock was like, "Yeah." And and that sort of led led to a lot of And and that sort of led led to a lot of And and that sort of led led to a lot of conversations, a lot of emails. We ended conversations, a lot of emails. We ended conversations, a lot of emails. We ended up at a conference together and, you up at a conference together and, you up at a conference together and, you know, kind of brainstormed for a couple know, kind of brainstormed for a couple know, kind of brainstormed for a couple hours of what what it could look like, hours of what what it could look like, hours of what what it could look like, what are the pieces that, you know, I'd what are the pieces that, you know, I'd what are the pieces that, you know, I'd love to see as as we kind of move love to see as as we kind of move love to see as as we kind of move forward. And um and he's been he's been forward. And um and he's been he's been forward. And um and he's been he's been a great uh a great partner to work with a great uh a great partner to work with a great uh a great partner to work with uh as we've used church copy. uh as we've used church copy. uh as we've used church copy. >> So, so tell me um so you start using it. >> So, so tell me um so you start using it. >> So, so tell me um so you start using it. You've got a lot of like if I recall, You've got a lot of like if I recall, You've got a lot of like if I recall, you have you've used it a lot. you have you've used it a lot. you have you've used it a lot. >> Yeah. Actually, [clears throat] >> Yeah. Actually, [clears throat] >> Yeah. Actually, [clears throat] I don't know if Michael knows this. We I don't know if Michael knows this. We I don't know if Michael knows this. We need to celebrate it because well, one, need to celebrate it because well, one, need to celebrate it because well, one, Michael uh and Broadmore, they were our Michael uh and Broadmore, they were our Michael uh and Broadmore, they were our first church that we didn't know to use first church that we didn't know to use first church that we didn't know to use church copy. So, that's like I was like church copy. So, that's like I was like church copy. So, that's like I was like a big win. Okay, thank God. So, somebody a big win. Okay, thank God. So, somebody a big win. Okay, thank God. So, somebody besides my friends, you know. Um and besides my friends, you know. Um and besides my friends, you know. Um and then actually I get a notification every then actually I get a notification every then actually I get a notification every day because they've they've generated so day because they've they've generated so day because they've they've generated so much content. They actually are first much content. They actually are first much content. They actually are first user to pass 100 what we call copy user to pass 100 what we call copy user to pass 100 what we call copy packages. So, they are packages. So, they are packages. So, they are >> okay. So much content. It's awesome.

>> okay. So much content. It's awesome. >> okay. So much content. It's awesome. >> Yeah. >> Yeah. >> Yeah. >> How how has that >> How how has that >> How how has that So, Brock, in a minute I'll have you So, Brock, in a minute I'll have you So, Brock, in a minute I'll have you kind of explain just some of the kind of explain just some of the kind of explain just some of the features and details of it. But Michael, features and details of it. But Michael, features and details of it. But Michael, how has that really First of all, it's how has that really First of all, it's how has that really First of all, it's probably saved you a ton of time. probably saved you a ton of time. probably saved you a ton of time. >> Oh, sure. >> Oh, sure. >> Oh, sure. >> But it's [clears throat] also got >> But it's [clears throat] also got >> But it's [clears throat] also got everybody cohesively on the same page everybody cohesively on the same page everybody cohesively on the same page when it comes to this is the Talk to me when it comes to this is the Talk to me when it comes to this is the Talk to me about how that's affected the rest of about how that's affected the rest of about how that's affected the rest of the staff. the staff. the staff. >> Yeah, absolutely. Interesting thing is >> Yeah, absolutely. Interesting thing is >> Yeah, absolutely. Interesting thing is when we started using it, we really just when we started using it, we really just when we started using it, we really just used it kind of in-house just on our used it kind of in-house just on our used it kind of in-house just on our team. And so I would I would write the team. And so I would I would write the team. And so I would I would write the copy, review it, make a couple of copy, review it, make a couple of copy, review it, make a couple of tweaks, send it over to our our digital tweaks, send it over to our our digital tweaks, send it over to our our digital content coordinator or our creative content coordinator or our creative content coordinator or our creative production coordinator, and I'd say, production coordinator, and I'd say, production coordinator, and I'd say, "Okay, use this copy." So they would "Okay, use this copy." So they would "Okay, use this copy." So they would pull it up, they'd pull what they pull it up, they'd pull what they pull it up, they'd pull what they needed, you know, whether it was social needed, you know, whether it was social needed, you know, whether it was social media posts or text messages or email media posts or text messages or email media posts or text messages or email copy or whatever, and they would um copy or whatever, and they would um copy or whatever, and they would um they'd then generate those different they'd then generate those different they'd then generate those different delivery channels and and do it that delivery channels and and do it that delivery channels and and do it that way. way. way. >> As church copy has evolved, um what >> As church copy has evolved, um what >> As church copy has evolved, um what we've done is we've now started we've done is we've now started we've done is we've now started including the ministry areas. They have including the ministry areas. They have including the ministry areas. They have loginins. We give them access to certain loginins. We give them access to certain loginins. We give them access to certain uh copy packages that are that are for uh copy packages that are that are for uh copy packages that are that are for their ministry and we can even add the their ministry and we can even add the their ministry and we can even add the final graphics to that copy package. And final graphics to that copy package. And final graphics to that copy package. And so now they'll log in, they see all the so now they'll log in, they see all the so now they'll log in, they see all the copy packages for all of their events copy packages for all of their events copy packages for all of their events and all their promotions that they need and all their promotions that they need and all their promotions that they need and they can pull any of it. We we tell and they can pull any of it. We we tell and they can pull any of it. We we tell them, hey, use whatever you want to in

them, hey, use whatever you want to in them, hey, use whatever you want to in that it's all been approved. And if we that it's all been approved. And if we that it's all been approved. And if we have a an error with a graphic or an have a an error with a graphic or an have a an error with a graphic or an error with, you know, some piece of copy error with, you know, some piece of copy error with, you know, some piece of copy that we need to update, like they that we need to update, like they that we need to update, like they changed the room location or something changed the room location or something changed the room location or something like that, we can just go in, change like that, we can just go in, change like that, we can just go in, change that, regenerate it, pack it, and they that, regenerate it, pack it, and they that, regenerate it, pack it, and they can we can tell them, hey, log back in, can we can tell them, hey, log back in, can we can tell them, hey, log back in, and you can see it right there. So, it and you can see it right there. So, it and you can see it right there. So, it it's a gamecher for us because we're not it's a gamecher for us because we're not it's a gamecher for us because we're not having to do a ton of back and forth having to do a ton of back and forth having to do a ton of back and forth anymore. Um, and we have other systems anymore. Um, and we have other systems anymore. Um, and we have other systems in place that we use as far as our in place that we use as far as our in place that we use as far as our project management system. And we project management system. And we project management system. And we communicate via teams within the within communicate via teams within the within communicate via teams within the within the church organization. the church organization. the church organization. >> And so we'll just simply send them a >> And so we'll just simply send them a >> And so we'll just simply send them a team's message and say, "Hey, your your team's message and say, "Hey, your your team's message and say, "Hey, your your copy package is ready to go. You can log copy package is ready to go. You can log copy package is ready to go. You can log in to church copy and and grab it in to church copy and and grab it in to church copy and and grab it there." And like most ministries, they there." And like most ministries, they there." And like most ministries, they don't think about it or they don't want don't think about it or they don't want don't think about it or they don't want the information until they need it. And the information until they need it. And the information until they need it. And so if we can give them one spot where so if we can give them one spot where so if we can give them one spot where they know, hey, we can go here, we can they know, hey, we can go here, we can they know, hey, we can go here, we can get all the copy for social media, we get all the copy for social media, we get all the copy for social media, we can get all the copy for texting, we can can get all the copy for texting, we can can get all the copy for texting, we can get all the copy for newsletters, get all the copy for newsletters, get all the copy for newsletters, uh we can get all the copy for stage uh we can get all the copy for stage uh we can get all the copy for stage announcements. It'll do stage announcements. It'll do stage announcements. It'll do stage announcements for you as well. And so announcements for you as well. And so announcements for you as well. And so they know they can go to one spot, get they know they can go to one spot, get they know they can go to one spot, get all of that, plus they can get all the all of that, plus they can get all the all of that, plus they can get all the graphics that have been generated and graphics that have been generated and graphics that have been generated and approved in one in one location. It's approved in one in one location. It's approved in one in one location. It's it's really changed a lot of our it's really changed a lot of our it's really changed a lot of our workflow around here.

workflow around here. workflow around here. Wow. I'm like Wow. I'm like Wow. I'm like >> I wish I would have had that when I was >> I wish I would have had that when I was >> I wish I would have had that when I was a com director. a com director. a com director. >> Yeah. >> Yeah. >> Yeah. >> Oh, the Yeah. The amount of energy you >> Oh, the Yeah. The amount of energy you >> Oh, the Yeah. The amount of energy you put into having to lead these ministries put into having to lead these ministries put into having to lead these ministries to say the right thing or or don't say to say the right thing or or don't say to say the right thing or or don't say that you you know they totally say that you you know they totally say that you you know they totally say wrong. wrong. wrong. >> Oh, it just brings back painful >> Oh, it just brings back painful >> Oh, it just brings back painful memories. So, we'll move on. Okay. memories. So, we'll move on. Okay. memories. So, we'll move on. Okay. Brock, uh just kind of give our audience Brock, uh just kind of give our audience Brock, uh just kind of give our audience they're they're probably going to their they're they're probably going to their they're they're probably going to their browser right now and just typing in browser right now and just typing in browser right now and just typing in churchcopy.ai, AI, but just explain a churchcopy.ai, AI, but just explain a churchcopy.ai, AI, but just explain a little bit about what the tool, you little bit about what the tool, you little bit about what the tool, you know, what's the features in the tool know, what's the features in the tool know, what's the features in the tool and what it was, you know, what it can and what it was, you know, what it can and what it was, you know, what it can do. do. do. >> Yeah. And actually, you hit the nail on >> Yeah. And actually, you hit the nail on >> Yeah. And actually, you hit the nail on the head. It's it's the tool that I I the head. It's it's the tool that I I the head. It's it's the tool that I I wish I had when I was a creative wish I had when I was a creative wish I had when I was a creative director at our church, you know. Uh director at our church, you know. Uh director at our church, you know. Uh even when we were at the church even when we were at the church even when we were at the church communications conference, uh and this communications conference, uh and this communications conference, uh and this is just a plug for that. You should is just a plug for that. You should is just a plug for that. You should totally be there in Kansas City this totally be there in Kansas City this totally be there in Kansas City this year if you're listening. Um we'll hang year if you're listening. Um we'll hang year if you're listening. Um we'll hang out. Uh but I remember like talking to out. Uh but I remember like talking to out. Uh but I remember like talking to like so many comm's directors. They're like so many comm's directors. They're like so many comm's directors. They're still wearing all of the same hats, still wearing all of the same hats, still wearing all of the same hats, right? Like it's not just communications right? Like it's not just communications right? Like it's not just communications for Sunday. It's kids ministry and it's for Sunday. It's kids ministry and it's for Sunday. It's kids ministry and it's students and it's young adults and it's students and it's young adults and it's students and it's young adults and it's small groups and it's special events and small groups and it's special events and small groups and it's special events and it's outreaches. And when you start to it's outreaches. And when you start to it's outreaches. And when you start to add up all the communications that go add up all the communications that go add up all the communications that go into that, no wonder most churches are into that, no wonder most churches are into that, no wonder most churches are reactive because I it's just like, well, reactive because I it's just like, well, reactive because I it's just like, well, we got to send out this message. Did we we got to send out this message. Did we we got to send out this message. Did we communicate that? And then I'm sure I'm communicate that? And then I'm sure I'm communicate that? And then I'm sure I'm sure all of us on this call have been in sure all of us on this call have been in sure all of us on this call have been in that moment where you're like, I'm going that moment where you're like, I'm going that moment where you're like, I'm going to empower somebody to do this. And then to empower somebody to do this. And then to empower somebody to do this. And then you then you get it back and you're you then you get it back and you're you then you get it back and you're like, never mind.

like, never mind. like, never mind. yourself. yourself. yourself. >> That's I'm not trying to >> That's I'm not trying to >> That's I'm not trying to >> post it last time right there. >> post it last time right there. >> post it last time right there. [laughter] [laughter] [laughter] >> And or or like I remember, you know, >> And or or like I remember, you know, >> And or or like I remember, you know, being in the creative director role and being in the creative director role and being in the creative director role and like you have the rogue social media like you have the rogue social media like you have the rogue social media channels and you're like, who posted channels and you're like, who posted channels and you're like, who posted that? And so what we wanted to do with that? And so what we wanted to do with that? And so what we wanted to do with church copy was create a single source church copy was create a single source church copy was create a single source of truth for all of the communications of truth for all of the communications of truth for all of the communications for everything happening at a church. for everything happening at a church. for everything happening at a church. And so we tried to make it and Michael, And so we tried to make it and Michael, And so we tried to make it and Michael, you were you were hitting on this. We you were you were hitting on this. We you were you were hitting on this. We sometimes when you try to work ahead, sometimes when you try to work ahead, sometimes when you try to work ahead, it's like, well, where are we going to it's like, well, where are we going to it's like, well, where are we going to save this? Is it in this Google Drive save this? Is it in this Google Drive save this? Is it in this Google Drive folder or is it going to live in our folder or is it going to live in our folder or is it going to live in our project management task or is it going project management task or is it going project management task or is it going to live in Teams or Slack and oh, you to live in Teams or Slack and oh, you to live in Teams or Slack and oh, you know what, the pastor saw and they sent know what, the pastor saw and they sent know what, the pastor saw and they sent me a text message and then I have an me a text message and then I have an me a text message and then I have an email over here and I that just will email over here and I that just will email over here and I that just will stress anybody out. And so with church stress anybody out. And so with church stress anybody out. And so with church copy, what you do is, and Michael copy, what you do is, and Michael copy, what you do is, and Michael already alluded to it, you go in and already alluded to it, you go in and already alluded to it, you go in and you'll set up your account with your you'll set up your account with your you'll set up your account with your mission statement, vision statement, mission statement, vision statement, mission statement, vision statement, core values, statement of faith, and core values, statement of faith, and core values, statement of faith, and then your desired tone. And we actually then your desired tone. And we actually then your desired tone. And we actually prioritize that whenever we're prioritize that whenever we're prioritize that whenever we're generating copy because we said it from generating copy because we said it from generating copy because we said it from the beginning, we don't want this to the beginning, we don't want this to the beginning, we don't want this to sound like us. We want it to sound like sound like us. We want it to sound like sound like us. We want it to sound like you. And so when you fill out the copy you. And so when you fill out the copy you. And so when you fill out the copy package, like the the form to generate a package, like the the form to generate a package, like the the form to generate a copy package, and copy package, by the copy package, and copy package, by the copy package, and copy package, by the way, we we're actually able to trademark way, we we're actually able to trademark way, we we're actually able to trademark that uh phrase, but it's just a bundle that uh phrase, but it's just a bundle that uh phrase, but it's just a bundle of words used to promote whatever is of words used to promote whatever is of words used to promote whatever is happening at your church. And so when happening at your church. And so when happening at your church. And so when you go to generate a copy package, you you go to generate a copy package, you you go to generate a copy package, you just give it a quick title, description, just give it a quick title, description, just give it a quick title, description, add the date. Uh Michael hit on this add the date. Uh Michael hit on this add the date. Uh Michael hit on this too. You can actually assign it to a too. You can actually assign it to a too. You can actually assign it to a ministry area. So you can do custom

ministry area. So you can do custom ministry area. So you can do custom ministry areas. And then if you're ministry areas. And then if you're ministry areas. And then if you're multi-sight, you can assign that copy multi-sight, you can assign that copy multi-sight, you can assign that copy package to a location. And so when you package to a location. And so when you package to a location. And so when you hit generate, it'll generate. Now we're hit generate, it'll generate. Now we're hit generate, it'll generate. Now we're at 38 pieces of sharable content. So at 38 pieces of sharable content. So at 38 pieces of sharable content. So it's Facebook, Instagram, and X. It's it's Facebook, Instagram, and X. It's it's Facebook, Instagram, and X. It's emails, it's text messages, it's a emails, it's text messages, it's a emails, it's text messages, it's a newsletter blurb, it's a description for newsletter blurb, it's a description for newsletter blurb, it's a description for your website. It's stage announcements. your website. It's stage announcements. your website. It's stage announcements. And it's not just random. It's actually And it's not just random. It's actually And it's not just random. It's actually all mapped to a journey. And so coming all mapped to a journey. And so coming all mapped to a journey. And so coming back to you know the the journey mapping back to you know the the journey mapping back to you know the the journey mapping for churches uh everything in here for churches uh everything in here for churches uh everything in here starts with initial announcement and starts with initial announcement and starts with initial announcement and ends with a postevent follow-up. And the ends with a postevent follow-up. And the ends with a postevent follow-up. And the goal wasn't to say hey use all of this goal wasn't to say hey use all of this goal wasn't to say hey use all of this but every event has some has different but every event has some has different but every event has some has different needs has different requirements and so needs has different requirements and so needs has different requirements and so we wanted to say hey here's a platter. we wanted to say hey here's a platter. we wanted to say hey here's a platter. Uh actually a lot of the things in Uh actually a lot of the things in Uh actually a lot of the things in church copy are from Broadmore. They church copy are from Broadmore. They church copy are from Broadmore. They were the first ones in so they got to were the first ones in so they got to were the first ones in so they got to influence a lot of it. Um, so like influence a lot of it. Um, so like influence a lot of it. Um, so like multi-user or status tracking, uh, and multi-user or status tracking, uh, and multi-user or status tracking, uh, and asset management was a really big one asset management was a really big one asset management was a really big one where now your assets and your images where now your assets and your images where now your assets and your images and your videos live alongside all of and your videos live alongside all of and your videos live alongside all of the content that was generated. And so the content that was generated. And so the content that was generated. And so it's easy to sit down and actually knock it's easy to sit down and actually knock it's easy to sit down and actually knock out the next 3, six, nine months of out the next 3, six, nine months of out the next 3, six, nine months of events because a lot of the things that events because a lot of the things that events because a lot of the things that we do in the church world are cyclical.

we do in the church world are cyclical. we do in the church world are cyclical. They are on repeat. But now, every time They are on repeat. But now, every time They are on repeat. But now, every time you generate content, every ministry you generate content, every ministry you generate content, every ministry sounds the same. it sounds like your sounds the same. it sounds like your sounds the same. it sounds like your church. You can give your ministry church. You can give your ministry church. You can give your ministry leaders access to generate content for leaders access to generate content for leaders access to generate content for their ministry area. So now you're their ministry area. So now you're their ministry area. So now you're sharing the load, but it's all going to sharing the load, but it's all going to sharing the load, but it's all going to sound like you. And so that's what uh we sound like you. And so that's what uh we sound like you. And so that's what uh we have some cool things coming, but that's have some cool things coming, but that's have some cool things coming, but that's that's the core of church copy right that's the core of church copy right that's the core of church copy right now. now. now. Well, you you know I you said something Well, you you know I you said something Well, you you know I you said something that just caught my attention and that that just caught my attention and that that just caught my attention and that is I what I what I love about this type is I what I what I love about this type is I what I what I love about this type of software is it'll get smarter, more of software is it'll get smarter, more of software is it'll get smarter, more efficient the more you use it and the efficient the more you use it and the efficient the more you use it and the more and the more churches that use it more and the more churches that use it more and the more churches that use it that you get that feedback to make it a that you get that feedback to make it a that you get that feedback to make it a better product. And so I'm sure Michael, better product. And so I'm sure Michael, better product. And so I'm sure Michael, you have probably seen that since you've you have probably seen that since you've you have probably seen that since you've been using this over the course of the been using this over the course of the been using this over the course of the year. You've probably seen Brock adding year. You've probably seen Brock adding year. You've probably seen Brock adding these features into making church copy these features into making church copy these features into making church copy better. How have you how have you better. How have you how have you better. How have you how have you witnessed that and then you know how is witnessed that and then you know how is witnessed that and then you know how is it how is it really affecting it how is it really affecting it how is it really affecting you guys? you guys? you guys? >> Yeah, the interesting thing is um >> Yeah, the interesting thing is um >> Yeah, the interesting thing is um [clears throat] [clears throat] [clears throat] we were at another uh we were at another we were at another uh we were at another we were at another uh we were at another conference I don't know I guess it was conference I don't know I guess it was conference I don't know I guess it was last summer maybe and and Brock said hey last summer maybe and and Brock said hey last summer maybe and and Brock said hey do you have just a little bit of time? I do you have just a little bit of time? I do you have just a little bit of time? I was like sure. So, I I think I like was like sure. So, I I think I like was like sure. So, I I think I like skipped out on a breakout session or skipped out on a breakout session or skipped out on a breakout session or something like that and we just found we something like that and we just found we something like that and we just found we found an empty room and we just started found an empty room and we just started found an empty room and we just started kind of brainstorming and he just he kind of brainstorming and he just he kind of brainstorming and he just he just listened. He was like, you know, if just listened. He was like, you know, if just listened. He was like, you know, if you could do this, like how how would you could do this, like how how would you could do this, like how how would that look or what would this look like?

that look or what would this look like? that look or what would this look like? And really all I shared with him was And really all I shared with him was And really all I shared with him was what our workflows were. It wasn't what our workflows were. It wasn't what our workflows were. It wasn't revolutionary. It wasn't, you know, revolutionary. It wasn't, you know, revolutionary. It wasn't, you know, life-changing by any stretch of the life-changing by any stretch of the life-changing by any stretch of the imagination. But to listen to to Brock imagination. But to listen to to Brock imagination. But to listen to to Brock like ask the questions as a guy who used like ask the questions as a guy who used like ask the questions as a guy who used to be a creative director. So we're to be a creative director. So we're to be a creative director. So we're we're sort of speaking the same we're sort of speaking the same we're sort of speaking the same language. He understands, but he's also language. He understands, but he's also language. He understands, but he's also thinking on the on the technology side thinking on the on the technology side thinking on the on the technology side like how how quickly can we get this like how how quickly can we get this like how how quickly can we get this thing set up, you know? And so I guess thing set up, you know? And so I guess thing set up, you know? And so I guess we probably spent an hour or two in we probably spent an hour or two in we probably spent an hour or two in there and he was like uh he's like this there and he was like uh he's like this there and he was like uh he's like this is great. Let me let me see what we can is great. Let me let me see what we can is great. Let me let me see what we can do here. And I want to say was probably do here. And I want to say was probably do here. And I want to say was probably I think the first thing was just I think the first thing was just I think the first thing was just organizing it via ministry area might organizing it via ministry area might organizing it via ministry area might have been the first one. And uh and I have been the first one. And uh and I have been the first one. And uh and I said, you know, it'd be great if you said, you know, it'd be great if you said, you know, it'd be great if you could like color code them so that you could like color code them so that you could like color code them so that you actually could look at it pretty quickly actually could look at it pretty quickly actually could look at it pretty quickly and figure out who was, you know, what and figure out who was, you know, what and figure out who was, you know, what was nextgen and what was adult was nextgen and what was adult was nextgen and what was adult disciplehip and what was worship. And it disciplehip and what was worship. And it disciplehip and what was worship. And it may have been two weeks, Brock. I think may have been two weeks, Brock. I think may have been two weeks, Brock. I think you shot me an email and you were like, you shot me an email and you were like, you shot me an email and you were like, "Hey, I think we got the color code "Hey, I think we got the color code "Hey, I think we got the color code thing worked out and I think we've got thing worked out and I think we've got thing worked out and I think we've got it broken out by ministry." And I said, it broken out by ministry." And I said, it broken out by ministry." And I said, uh, I said, "That's awesome. It'd be uh, I said, "That's awesome. It'd be uh, I said, "That's awesome. It'd be great if I could actually name them by great if I could actually name them by great if I could actually name them by like the ministries that I actually use like the ministries that I actually use like the ministries that I actually use here." Because he had like a generic, here." Because he had like a generic, here." Because he had like a generic, you know, set of ministry names. He was you know, set of ministry names. He was you know, set of ministry names. He was like, "All right, cool. I'm working on like, "All right, cool. I'm working on like, "All right, cool. I'm working on that." And I I don't know, maybe it was that." And I I don't know, maybe it was that." And I I don't know, maybe it was a couple couple of weeks later, he was a couple couple of weeks later, he was a couple couple of weeks later, he was like, "Okay, I think we figured out the like, "Okay, I think we figured out the like, "Okay, I think we figured out the name thing as well." And so, it's really name thing as well." And so, it's really name thing as well." And so, it's really it's really great to have a partner that it's really great to have a partner that it's really great to have a partner that listens to what you're doing and

listens to what you're doing and listens to what you're doing and understands what where you're trying to understands what where you're trying to understands what where you're trying to go. and then is making these changes. It go. and then is making these changes. It go. and then is making these changes. It felt almost like real time, you know, um felt almost like real time, you know, um felt almost like real time, you know, um yeah, we can do this or yeah, we can do yeah, we can do this or yeah, we can do yeah, we can do this or yeah, we can do that. Knowing that the stronger the that. Knowing that the stronger the that. Knowing that the stronger the product gets, the more people are product gets, the more people are product gets, the more people are interested in in being a part of it cuz interested in in being a part of it cuz interested in in being a part of it cuz I don't know about the audience, but I I don't know about the audience, but I I don't know about the audience, but I don't have time to go through digging don't have time to go through digging don't have time to go through digging one more software tool, one more, you one more software tool, one more, you one more software tool, one more, you know, thing that's going to help change know, thing that's going to help change know, thing that's going to help change my my ministry or do anything like that. my my ministry or do anything like that. my my ministry or do anything like that. I gotta get I gotta get projects in and I gotta get I gotta get projects in and I gotta get I gotta get projects in and I got to get them out the door. And I got to get them out the door. And I got to get them out the door. And ministries are waiting on them. And lo ministries are waiting on them. And lo ministries are waiting on them. And lo and behold, there's always going to be and behold, there's always going to be and behold, there's always going to be like that one ministry that comes in the like that one ministry that comes in the like that one ministry that comes in the 11th hour and they're like, "Hey, 11th hour and they're like, "Hey, 11th hour and they're like, "Hey, we said we were going to have it here, we said we were going to have it here, we said we were going to have it here, but we actually decided yesterday we're but we actually decided yesterday we're but we actually decided yesterday we're going to change it to here or we changed going to change it to here or we changed going to change it to here or we changed the time or whatever." And of course, the time or whatever." And of course, the time or whatever." And of course, part of our role as communications in a part of our role as communications in a part of our role as communications in a church is to support those other church is to support those other church is to support those other ministries. And so, you know, most ministries. And so, you know, most ministries. And so, you know, most everybody that I know that works in this everybody that I know that works in this everybody that I know that works in this field wants to help make the win happen, field wants to help make the win happen, field wants to help make the win happen, you know, for whatever ministry it is.

you know, for whatever ministry it is. you know, for whatever ministry it is. And so, when those things happen, you And so, when those things happen, you And so, when those things happen, you want to be able to pivot quickly and get want to be able to pivot quickly and get want to be able to pivot quickly and get things to them uh as fast as you can. things to them uh as fast as you can. things to them uh as fast as you can. And and this product for us has helped And and this product for us has helped And and this product for us has helped us do that where it's nothing more than us do that where it's nothing more than us do that where it's nothing more than a Yeah, hold on. Give me a couple of a Yeah, hold on. Give me a couple of a Yeah, hold on. Give me a couple of minutes. I'm going to update it here. minutes. I'm going to update it here. minutes. I'm going to update it here. I'll regenerate the coffee package. All I'll regenerate the coffee package. All I'll regenerate the coffee package. All right, you should be good to go. right, you should be good to go. right, you should be good to go. Everything's everything's there for you. Everything's everything's there for you. Everything's everything's there for you. Um, so that's helped a lot. The other Um, so that's helped a lot. The other Um, so that's helped a lot. The other game changer for us was being able to game changer for us was being able to game changer for us was being able to add graphics to the package. add graphics to the package. add graphics to the package. >> So now our art director can finish the >> So now our art director can finish the >> So now our art director can finish the artwork. I can approve it and then our artwork. I can approve it and then our artwork. I can approve it and then our content person can upload it right into content person can upload it right into content person can upload it right into church copy. It's there. There's no church copy. It's there. There's no church copy. It's there. There's no question about is this the most recent question about is this the most recent question about is this the most recent graphic? Is this the correct graphic? I graphic? Is this the correct graphic? I graphic? Is this the correct graphic? I always tell the rest of the staff, I'm always tell the rest of the staff, I'm always tell the rest of the staff, I'm like, if it's in church copy, it's the like, if it's in church copy, it's the like, if it's in church copy, it's the right one. And if it's wrong, it's on right one. And if it's wrong, it's on right one. And if it's wrong, it's on us. It's not on you, you know? So, it us. It's not on you, you know? So, it us. It's not on you, you know? So, it it's really helped streamline that it's really helped streamline that it's really helped streamline that workflow a lot. workflow a lot. workflow a lot. >> You know, I you [clears throat] saying >> You know, I you [clears throat] saying >> You know, I you [clears throat] saying that it just it totally reminds me of my that it just it totally reminds me of my that it just it totally reminds me of my days as a comm director and I always saw days as a comm director and I always saw days as a comm director and I always saw the the the I always saw the organization as my I always saw the organization as my I always saw the organization as my clients and I had certain clients, my clients and I had certain clients, my clients and I had certain clients, my lead pastor, number one client, right?

lead pastor, number one client, right? lead pastor, number one client, right? But it just I had a pecking order but I But it just I had a pecking order but I But it just I had a pecking order but I saw them as clients. And the other thing saw them as clients. And the other thing saw them as clients. And the other thing I always was trying to do was create a I always was trying to do was create a I always was trying to do was create a raving fan. I I didn't want raving fan. I I didn't want raving fan. I I didn't want communications because I I I I failed a communications because I I I I failed a communications because I I I I failed a lot and I just would learn from that lot and I just would learn from that lot and I just would learn from that failure. And I learned that I want to failure. And I learned that I want to failure. And I learned that I want to try and serve them the best that I try and serve them the best that I try and serve them the best that I possibly can and create a raving fan. I possibly can and create a raving fan. I possibly can and create a raving fan. I want them to go, man, our comm's want them to go, man, our comm's want them to go, man, our comm's director or comm's uh uh department, director or comm's uh uh department, director or comm's uh uh department, they're for us. They want us to help us they're for us. They want us to help us they're for us. They want us to help us win. And that's true. We we're not a win. And that's true. We we're not a win. And that's true. We we're not a service operations. We're a ministry. We service operations. We're a ministry. We service operations. We're a ministry. We want to help our church win. And so I I want to help our church win. And so I I want to help our church win. And so I I I you know I I me and my staff we've uh I you know I I me and my staff we've uh I you know I I me and my staff we've uh we're working on reading some books and we're working on reading some books and we're working on reading some books and we're m we're going to be reading the we're m we're going to be reading the we're m we're going to be reading the the book build you know raving fan. Um the book build you know raving fan. Um the book build you know raving fan. Um and it's a great book if you've ever and it's a great book if you've ever and it's a great book if you've ever read that book. But creating that raving read that book. But creating that raving read that book. But creating that raving fan is is is so important. And I think fan is is is so important. And I think fan is is is so important. And I think this kind of tool does that where it this kind of tool does that where it this kind of tool does that where it allows you to quickly, you know, quickly allows you to quickly, you know, quickly allows you to quickly, you know, quickly get answers to changes because it get answers to changes because it get answers to changes because it happens all the time and it's so happens all the time and it's so happens all the time and it's so frustrating when they come into the last frustrating when they come into the last frustrating when they come into the last hour and go, "By the way, we made these hour and go, "By the way, we made these hour and go, "By the way, we made these adjustments." It's just a reality of the adjustments." It's just a reality of the adjustments." It's just a reality of the of the, you know, the job that we're in.

of the, you know, the job that we're in. of the, you know, the job that we're in. And and sometimes the ministry isn't the And and sometimes the ministry isn't the And and sometimes the ministry isn't the the fault. Usually somebody above that the fault. Usually somebody above that the fault. Usually somebody above that made a change and so they had to pivot made a change and so they had to pivot made a change and so they had to pivot and all that. We get all that. But for and all that. We get all that. But for and all that. We get all that. But for you as a comm's director to be able to you as a comm's director to be able to you as a comm's director to be able to have this kind of a tool that's going to have this kind of a tool that's going to have this kind of a tool that's going to help your ministries win, you're going help your ministries win, you're going help your ministries win, you're going to look good. They're gonna they're to look good. They're gonna they're to look good. They're gonna they're going to be a raving fan of you in your going to be a raving fan of you in your going to be a raving fan of you in your department. And I tell you what, the department. And I tell you what, the department. And I tell you what, the other thing I I think that you kind of other thing I I think that you kind of other thing I I think that you kind of hit on is sometimes I just don't have hit on is sometimes I just don't have hit on is sometimes I just don't have the energy. I don't have the I just the energy. I don't have the I just the energy. I don't have the I just don't I I'm like I'm out of it. I thank don't I I'm like I'm out of it. I thank don't I I'm like I'm out of it. I thank goodness for AI. goodness for AI. goodness for AI. >> [laughter] >> [laughter] >> [laughter] >> Man, I I'll tell you what, writing >> Man, I I'll tell you what, writing >> Man, I I'll tell you what, writing writing copy for me, I I love to do it writing copy for me, I I love to do it writing copy for me, I I love to do it when I'm in this the headsp space to do when I'm in this the headsp space to do when I'm in this the headsp space to do it, but when I'm not in the head space it, but when I'm not in the head space it, but when I'm not in the head space to do to write copy, it it is like the to do to write copy, it it is like the to do to write copy, it it is like the toughest slog to get through because I'm toughest slog to get through because I'm toughest slog to get through because I'm just I want to give it my best because I just I want to give it my best because I just I want to give it my best because I understand it's really the tool that a understand it's really the tool that a understand it's really the tool that a lot of people use to to decide am I lot of people use to to decide am I lot of people use to to decide am I going to engage with this, am I not going to engage with this, am I not going to engage with this, am I not going to engage with this? And so I want going to engage with this? And so I want going to engage with this? And so I want to give it my best, but there are days to give it my best, but there are days to give it my best, but there are days that, you know, the person comes in and that, you know, the person comes in and that, you know, the person comes in and they need this or you have to go over they need this or you have to go over they need this or you have to go over here and take care of this or someone here and take care of this or someone here and take care of this or someone decided they wanted to do something decided they wanted to do something decided they wanted to do something completely different from what your completely different from what your completely different from what your guidelines are and you have to go take guidelines are and you have to go take guidelines are and you have to go take care of that. It mentally you just don't care of that. It mentally you just don't care of that. It mentally you just don't have the space to be able to do those have the space to be able to do those have the space to be able to do those things.

things. things. >> But the beauty with this product is that >> But the beauty with this product is that >> But the beauty with this product is that I can have it generated. It's learning I can have it generated. It's learning I can have it generated. It's learning our language. It's learning the nuance our language. It's learning the nuance our language. It's learning the nuance of how we say what we say. of how we say what we say. of how we say what we say. And I can I can function more as an And I can I can function more as an And I can I can function more as an editor than as the originator of the editor than as the originator of the editor than as the originator of the copy. And for me, editing is a whole lot copy. And for me, editing is a whole lot copy. And for me, editing is a whole lot easier than than generating the creative easier than than generating the creative easier than than generating the creative juices to be able to to get the original juices to be able to to get the original juices to be able to to get the original artwork done, you know, if you will. artwork done, you know, if you will. artwork done, you know, if you will. >> And so, uh, so it helps me because I can >> And so, uh, so it helps me because I can >> And so, uh, so it helps me because I can I can knock out a lot more copy in a day I can knock out a lot more copy in a day I can knock out a lot more copy in a day if I'm editing the copy than if I'm if I'm editing the copy than if I'm if I'm editing the copy than if I'm having to having to having to >> write >> write >> write >> come up with it from scratch. Yeah. >> come up with it from scratch. Yeah. >> come up with it from scratch. Yeah. Exactly. Um, and the great thing has Exactly. Um, and the great thing has Exactly. Um, and the great thing has been my team has as as they have used been my team has as as they have used been my team has as as they have used it, they've gotten more comfortable with it, they've gotten more comfortable with it, they've gotten more comfortable with it. So, it's not uncommon for for them it. So, it's not uncommon for for them it. So, it's not uncommon for for them to come to me and be like, "Hey, do you to come to me and be like, "Hey, do you to come to me and be like, "Hey, do you just want me to put that copy package just want me to put that copy package just want me to put that copy package together?" And I'll be like, "Sure." And together?" And I'll be like, "Sure." And together?" And I'll be like, "Sure." And I have I have confidence that it's going I have I have confidence that it's going I have I have confidence that it's going to be consistent. Um, and and one thing, to be consistent. Um, and and one thing, to be consistent. Um, and and one thing, Brock, uh, mention the the quick AI Brock, uh, mention the the quick AI Brock, uh, mention the the quick AI generator that y'all have in that generator that y'all have in that generator that y'all have in that product for like the one-off things product for like the one-off things product for like the one-off things where you don't have to do a whole where you don't have to do a whole where you don't have to do a whole package cuz that's that's saved our package cuz that's that's saved our package cuz that's that's saved our bacon a lot of times when we just needed bacon a lot of times when we just needed bacon a lot of times when we just needed to like create something really quickly to like create something really quickly to like create something really quickly and we we're like, we don't need a full and we we're like, we don't need a full and we we're like, we don't need a full package. We just need like a blurb, you package. We just need like a blurb, you package. We just need like a blurb, you know.

know. know. >> Yeah. Uh, yeah. So, actually there are a >> Yeah. Uh, yeah. So, actually there are a >> Yeah. Uh, yeah. So, actually there are a couple other things built into it. One couple other things built into it. One couple other things built into it. One is just a quick chat with AI and it's is just a quick chat with AI and it's is just a quick chat with AI and it's not uh it doesn't save conversations. It not uh it doesn't save conversations. It not uh it doesn't save conversations. It it's not like chat GPT. It's directly it's not like chat GPT. It's directly it's not like chat GPT. It's directly linked to your mission, vision, linked to your mission, vision, linked to your mission, vision, statement of faith, core values, desired statement of faith, core values, desired statement of faith, core values, desired tone. So you can go in and say, "Hey, I tone. So you can go in and say, "Hey, I tone. So you can go in and say, "Hey, I need a quick text for this or I need 10 need a quick text for this or I need 10 need a quick text for this or I need 10 ideas for a student night or whatever ideas for a student night or whatever ideas for a student night or whatever your prompt is." And so it you can your prompt is." And so it you can your prompt is." And so it you can actually use it to generate ideas. Uh, actually use it to generate ideas. Uh, actually use it to generate ideas. Uh, and then we also have a newsletter and then we also have a newsletter and then we also have a newsletter generator that also will take all of generator that also will take all of generator that also will take all of your newsletter blurbs from all of your your newsletter blurbs from all of your your newsletter blurbs from all of your content and aggregate it into a content and aggregate it into a content and aggregate it into a newsletter based on the ministry area or newsletter based on the ministry area or newsletter based on the ministry area or location that you select. But m Michael, location that you select. But m Michael, location that you select. But m Michael, you hit it um you hit on something that you hit it um you hit on something that you hit it um you hit on something that just I talked to somebody else about just I talked to somebody else about just I talked to somebody else about this uh last week actually and what they this uh last week actually and what they this uh last week actually and what they were saying that they enjoyed about were saying that they enjoyed about were saying that they enjoyed about church copy was that it wasn't the back church copy was that it wasn't the back church copy was that it wasn't the back and forth that you get with typical AI and forth that you get with typical AI and forth that you get with typical AI conversations, right? where it's like, conversations, right? where it's like, conversations, right? where it's like, well, no, change this. Well, actually, well, no, change this. Well, actually, well, no, change this. Well, actually, give me an idea for this and actually go give me an idea for this and actually go give me an idea for this and actually go create this many things. It's we we when create this many things. It's we we when create this many things. It's we we when we started, we were probably a little we started, we were probably a little we started, we were probably a little bit more prescriptive as Michael was bit more prescriptive as Michael was bit more prescriptive as Michael was alluding to, like it was pretty locked alluding to, like it was pretty locked alluding to, like it was pretty locked in. Um, but then as we've been working in. Um, but then as we've been working in. Um, but then as we've been working with Michael and other churches, we've with Michael and other churches, we've with Michael and other churches, we've been a little bit we've kind of taken been a little bit we've kind of taken been a little bit we've kind of taken some of the parameters off as far as min some of the parameters off as far as min some of the parameters off as far as min custom ministry areas instead of preset custom ministry areas instead of preset custom ministry areas instead of preset stuff like that. But at the end of the stuff like that. But at the end of the stuff like that. But at the end of the day, we wanted to give you a head start day, we wanted to give you a head start day, we wanted to give you a head start and get you to like a B+ and then you and get you to like a B+ and then you and get you to like a B+ and then you can take it over the finish line. So, um can take it over the finish line. So, um can take it over the finish line. So, um I'm glad that you're using it that way.

I'm glad that you're using it that way. I'm glad that you're using it that way. It's so exciting. [laughter] It's so exciting. [laughter] It's so exciting. [laughter] >> Yeah, it it's um I can say probably >> Yeah, it it's um I can say probably >> Yeah, it it's um I can say probably I'm thinking of all the different I'm thinking of all the different I'm thinking of all the different software products we've used for all the software products we've used for all the software products we've used for all the different things that we do. It's different things that we do. It's different things that we do. It's probably one of the top one or two probably one of the top one or two probably one of the top one or two pieces of software that we've used that pieces of software that we've used that pieces of software that we've used that has really changed how we do what we do. has really changed how we do what we do. has really changed how we do what we do. Um, and I mean Um, and I mean Um, and I mean I would I'm not going to I shouldn't say I would I'm not going to I shouldn't say I would I'm not going to I shouldn't say this in front of Brock. I'd pay a lot this in front of Brock. I'd pay a lot this in front of Brock. I'd pay a lot more for the product than what that what more for the product than what that what more for the product than what that what they are offering it for. Um, just they are offering it for. Um, just they are offering it for. Um, just because of how it has changed how we because of how it has changed how we because of how it has changed how we operate. uh it has empowered ministries operate. uh it has empowered ministries operate. uh it has empowered ministries to be able to do some things that um you to be able to do some things that um you to be able to do some things that um you know it's interesting I I think when a know it's interesting I I think when a know it's interesting I I think when a lot of people come out of seminary or lot of people come out of seminary or lot of people come out of seminary or Bible college or any sort of training to Bible college or any sort of training to Bible college or any sort of training to be a minister I think they they come out be a minister I think they they come out be a minister I think they they come out with the idea that I'm gonna I'm going with the idea that I'm gonna I'm going with the idea that I'm gonna I'm going to be a one-man band because a lot of to be a one-man band because a lot of to be a one-man band because a lot of them are I mean they them are I mean they them are I mean they >> they come out and they've got to be the >> they come out and they've got to be the >> they come out and they've got to be the the comm's person they got to be the the the comm's person they got to be the the the comm's person they got to be the the preacher they've got to be the worship preacher they've got to be the worship preacher they've got to be the worship pastor they've got to the janitor.

pastor they've got to the janitor. pastor they've got to the janitor. They've got to I mean, they got to do They've got to I mean, they got to do They've got to I mean, they got to do the whole the whole deal. the whole the whole deal. the whole the whole deal. >> And so, >> And so, >> And so, >> for those people that are in churches >> for those people that are in churches >> for those people that are in churches that have multiple staff positions, I that have multiple staff positions, I that have multiple staff positions, I think sometimes it gets difficult to let think sometimes it gets difficult to let think sometimes it gets difficult to let go of some areas to um to let other go of some areas to um to let other go of some areas to um to let other parts of the church handle it. And parts of the church handle it. And parts of the church handle it. And sometimes with comms, I think that's sometimes with comms, I think that's sometimes with comms, I think that's where the friction normally comes. It's where the friction normally comes. It's where the friction normally comes. It's not that they don't trust communications not that they don't trust communications not that they don't trust communications team. It's that they're just used to I team. It's that they're just used to I team. It's that they're just used to I mean even from like seminary and and mean even from like seminary and and mean even from like seminary and and Bible training they're used to having to Bible training they're used to having to Bible training they're used to having to do it all. And so sometimes giving that do it all. And so sometimes giving that do it all. And so sometimes giving that away is a is a difficult thing to do away is a is a difficult thing to do away is a is a difficult thing to do with certain products. And I think with certain products. And I think with certain products. And I think church copy is one of those. they feel church copy is one of those. they feel church copy is one of those. they feel empowered to do those things, but as the empowered to do those things, but as the empowered to do those things, but as the comm's team, we still have a finger on comm's team, we still have a finger on comm's team, we still have a finger on it to help them do it well, if that it to help them do it well, if that it to help them do it well, if that makes sense. And so it doesn't it makes sense. And so it doesn't it makes sense. And so it doesn't it doesn't feel like it's the student doesn't feel like it's the student doesn't feel like it's the student pastor going rogue here or, you know, pastor going rogue here or, you know, pastor going rogue here or, you know, the women's minister that's doing the women's minister that's doing the women's minister that's doing something crazy like it it it feels like something crazy like it it it feels like something crazy like it it it feels like the church. It feels like what you're the church. It feels like what you're the church. It feels like what you're trying to create from the comm side of a trying to create from the comm side of a trying to create from the comm side of a unified uh a unified front. if you will, unified uh a unified front. if you will, unified uh a unified front. if you will, uh, regardless of the ministry and the uh, regardless of the ministry and the uh, regardless of the ministry and the ministers feel empowered in the process, ministers feel empowered in the process, ministers feel empowered in the process, which I think is just as important.

which I think is just as important. which I think is just as important. >> It's very Yeah. Yeah. Well said. Well >> It's very Yeah. Yeah. Well said. Well >> It's very Yeah. Yeah. Well said. Well said. Um, Brock, what what are some said. Um, Brock, what what are some said. Um, Brock, what what are some things that you guys are working? You things that you guys are working? You things that you guys are working? You kind of mentioned we got some cool kind of mentioned we got some cool kind of mentioned we got some cool coming out. Just a few nuggets just to coming out. Just a few nuggets just to coming out. Just a few nuggets just to kind of tease. kind of tease. kind of tease. >> Yeah. >> Yeah. >> Yeah. >> What's coming up next? >> What's coming up next? >> What's coming up next? >> Uh, okay. So, a a couple things and >> Uh, okay. So, a a couple things and >> Uh, okay. So, a a couple things and we're going as fast as we can and I we're going as fast as we can and I we're going as fast as we can and I think by the time we get this out, we think by the time we get this out, we think by the time we get this out, we should be close. We're We want some new should be close. We're We want some new should be close. We're We want some new ones uh new features launched by the ones uh new features launched by the ones uh new features launched by the Orlando Road Show. Um Orlando Road Show. Um Orlando Road Show. Um >> yeah, in a few weeks we're in the middle >> yeah, in a few weeks we're in the middle >> yeah, in a few weeks we're in the middle of February. of February. of February. >> We're working uh and so yeah, right now >> We're working uh and so yeah, right now >> We're working uh and so yeah, right now we build all of our copy packages based we build all of our copy packages based we build all of our copy packages based on events and initiatives. And so we've on events and initiatives. And so we've on events and initiatives. And so we've had a lot of requests and honestly one had a lot of requests and honestly one had a lot of requests and honestly one of the things that I wish I had when I of the things that I wish I had when I of the things that I wish I had when I was at our church um you know back in was at our church um you know back in was at our church um you know back in the day was I was and this isn't new but the day was I was and this isn't new but the day was I was and this isn't new but we are building like a sermon recap copy we are building like a sermon recap copy we are building like a sermon recap copy package uh and so being able to actually package uh and so being able to actually package uh and so being able to actually we're we're parsing through what that is we're we're parsing through what that is we're we're parsing through what that is going to look like and we have some going to look like and we have some going to look like and we have some prototypes built out uh but just being prototypes built out uh but just being prototypes built out uh but just being able to resource churches because I able to resource churches because I able to resource churches because I remember uh when I was a creative remember uh when I was a creative remember uh when I was a creative director sitting in that role it was director sitting in that role it was director sitting in that role it was like I want to take what our pastor just like I want to take what our pastor just like I want to take what our pastor just said but I don't have time to write a said but I don't have time to write a said but I don't have time to write a blog post or extra text or what am I blog post or extra text or what am I blog post or extra text or what am I putting on the social media graphic? And putting on the social media graphic? And putting on the social media graphic? And so we're we're doing that and then we're so we're we're doing that and then we're so we're we're doing that and then we're don't steal this anybody if you're don't steal this anybody if you're don't steal this anybody if you're leaving uh or if you're listening. Um leaving uh or if you're listening. Um leaving uh or if you're listening. Um we're actually going to be building we're actually going to be building we're actually going to be building oneclick connection campaigns. And so oneclick connection campaigns. And so oneclick connection campaigns. And so I'm actually pre-building I'm actually pre-building I'm actually pre-building uh what a a plan your visit nurture

uh what a a plan your visit nurture uh what a a plan your visit nurture sequence would look like or a guest to sequence would look like or a guest to sequence would look like or a guest to member or uh join a group or join a team member or uh join a group or join a team member or uh join a group or join a team or there's a couple other ones out or there's a couple other ones out or there's a couple other ones out there. So we're going to pre-build the there. So we're going to pre-build the there. So we're going to pre-build the emails and text messages and everything emails and text messages and everything emails and text messages and everything that would go into that. So, after you that would go into that. So, after you that would go into that. So, after you put in your church's information, you'll put in your church's information, you'll put in your church's information, you'll go to the to the connection campaign go to the to the connection campaign go to the to the connection campaign section and just hit generate and it'll section and just hit generate and it'll section and just hit generate and it'll generate all of them for you. Uh, so generate all of them for you. Uh, so generate all of them for you. Uh, so you're going to go from zero to a lot you're going to go from zero to a lot you're going to go from zero to a lot pretty quick. And then, uh, and we have pretty quick. And then, uh, and we have pretty quick. And then, uh, and we have a lot we have a a ton of ideas, right? a lot we have a a ton of ideas, right? a lot we have a a ton of ideas, right? The other thing that we're getting ready The other thing that we're getting ready The other thing that we're getting ready to add to our copy packages is uh like a to add to our copy packages is uh like a to add to our copy packages is uh like a one-click generate for uh Google ad one-click generate for uh Google ad one-click generate for uh Google ad campaign copy, meta campaign copy, AEO, campaign copy, meta campaign copy, AEO, campaign copy, meta campaign copy, AEO, like FAQ type stuff, additional blogs, like FAQ type stuff, additional blogs, like FAQ type stuff, additional blogs, volunteer recruitment. Uh so you'll be volunteer recruitment. Uh so you'll be volunteer recruitment. Uh so you'll be able to add that into a copy package able to add that into a copy package able to add that into a copy package based on whether or not that event needs based on whether or not that event needs based on whether or not that event needs it. And then we're working on a media it. And then we're working on a media it. And then we're working on a media asset library. Right now, uh you add all asset library. Right now, uh you add all asset library. Right now, uh you add all of your assets and your graphics images of your assets and your graphics images of your assets and your graphics images to the copy package. We're are going to to the copy package. We're are going to to the copy package. We're are going to build a way to aggregate all of it so build a way to aggregate all of it so build a way to aggregate all of it so you can see the entire library of you can see the entire library of you can see the entire library of content that you've added. Uh, but content that you've added. Uh, but content that you've added. Uh, but there's a catch with that. We won't, as there's a catch with that. We won't, as there's a catch with that. We won't, as of right now, we're not going to let of right now, we're not going to let of right now, we're not going to let people upload graphics to the media people upload graphics to the media people upload graphics to the media library. Everything needs to be library. Everything needs to be library. Everything needs to be organized. So, it needs to go through a organized. So, it needs to go through a organized. So, it needs to go through a copy package so you're not getting all copy package so you're not getting all copy package so you're not getting all the rogue stuff added. So, we're still the rogue stuff added. So, we're still the rogue stuff added. So, we're still trying to stay true to easy single trying to stay true to easy single trying to stay true to easy single source of truth. Our goal, like in source of truth. Our goal, like in source of truth. Our goal, like in software, the goal is to build sticky software, the goal is to build sticky software, the goal is to build sticky software. Our goal at church copy is software. Our goal at church copy is software. Our goal at church copy is like, hey, if you're spending a couple

like, hey, if you're spending a couple like, hey, if you're spending a couple hours in this every week, then I then I hours in this every week, then I then I hours in this every week, then I then I failed you. Like, you need to there's failed you. Like, you need to there's failed you. Like, you need to there's other strategic things to be working on, other strategic things to be working on, other strategic things to be working on, ministry that needs to be done. Uh, and ministry that needs to be done. Uh, and ministry that needs to be done. Uh, and so that's those are um those are some of so that's those are um those are some of so that's those are um those are some of the things we're working on. So, the things we're working on. So, the things we're working on. So, >> we're work we're going >> we're work we're going >> we're work we're going >> and you're gonna have those next week, >> and you're gonna have those next week, >> and you're gonna have those next week, right, Brock? Is that the that's the right, Brock? Is that the that's the right, Brock? Is that the that's the plan, right? [laughter] plan, right? [laughter] plan, right? [laughter] >> Actually, he's gonna have in about two >> Actually, he's gonna have in about two >> Actually, he's gonna have in about two weeks special pricing just for you, weeks special pricing just for you, weeks special pricing just for you, Michael. [laughter] That's so funny. I would love to That's so funny. I would love to actually that same conference we were actually that same conference we were actually that same conference we were at, Michael, I remember there was at, Michael, I remember there was at, Michael, I remember there was another gentleman in the uh in the another gentleman in the uh in the another gentleman in the uh in the breakout, he was like, "Can it do this?" breakout, he was like, "Can it do this?" breakout, he was like, "Can it do this?" And I was like, "Yeah." So I I messaged And I was like, "Yeah." So I I messaged And I was like, "Yeah." So I I messaged our dev team uh at lunch that day and our dev team uh at lunch that day and our dev team uh at lunch that day and then seven days later we had that then seven days later we had that then seven days later we had that feature built out. feature built out. feature built out. >> Oh, really? >> Oh, really? >> Oh, really? >> Yeah. Honestly, I remember working for >> Yeah. Honestly, I remember working for >> Yeah. Honestly, I remember working for our church uh and but things have our church uh and but things have our church uh and but things have changed. Tech has changed. the software changed. Tech has changed. the software changed. Tech has changed. the software like software has changed, process have like software has changed, process have like software has changed, process have changed, uh processes and so like we're changed, uh processes and so like we're changed, uh processes and so like we're not trying to build some piece of not trying to build some piece of not trying to build some piece of prescriptive software and say hey use prescriptive software and say hey use prescriptive software and say hey use this how we're building it like we're this how we're building it like we're this how we're building it like we're really trying to build this with really trying to build this with really trying to build this with churches in the way that you all are churches in the way that you all are churches in the way that you all are using them and so Michael your feedback using them and so Michael your feedback using them and so Michael your feedback is extremely like valued and we take it is extremely like valued and we take it is extremely like valued and we take it seriously and I'm also just super super seriously and I'm also just super super seriously and I'm also just super super humbled by everything that you've shared humbled by everything that you've shared humbled by everything that you've shared on this call. Seriously.

on this call. Seriously. on this call. Seriously. >> Well, one of I think >> Well, one of I think >> Well, one of I think >> Well, I appreciate that. One of the >> Well, I appreciate that. One of the >> Well, I appreciate that. One of the things that that I would probably say things that that I would probably say things that that I would probably say sort of as we're I'm assuming as we're sort of as we're I'm assuming as we're sort of as we're I'm assuming as we're kind of getting close to wrapping up kind of getting close to wrapping up kind of getting close to wrapping up here is, here is, here is, you know, you can easily go to chatgpt you know, you can easily go to chatgpt you know, you can easily go to chatgpt claude, you know, pick pick your AI tool claude, you know, pick pick your AI tool claude, you know, pick pick your AI tool and you can ask it to do all these and you can ask it to do all these and you can ask it to do all these things and it'll generate something things and it'll generate something things and it'll generate something because we used to do that. Um the game because we used to do that. Um the game because we used to do that. Um the game changer for us with uh with church copy changer for us with uh with church copy changer for us with uh with church copy was was was >> we needed something that understood the >> we needed something that understood the >> we needed something that understood the church and it understood I need I need church and it understood I need I need church and it understood I need I need some rhythm to what I'm doing. So and I some rhythm to what I'm doing. So and I some rhythm to what I'm doing. So and I know you can build templates within know you can build templates within know you can build templates within different AI tools and things like that. different AI tools and things like that. different AI tools and things like that. I struggled to get good copy I struggled to get good copy I struggled to get good copy from those other places consistently. from those other places consistently. from those other places consistently. like I could do it for one event or one like I could do it for one event or one like I could do it for one event or one promotion, but it never it would not promotion, but it never it would not promotion, but it never it would not sound consistent. Um, and I found myself sound consistent. Um, and I found myself sound consistent. Um, and I found myself to Bronx point spending a ton of time to Bronx point spending a ton of time to Bronx point spending a ton of time trying to take a any sort of AI tool and trying to take a any sort of AI tool and trying to take a any sort of AI tool and make it do what I needed it to do fast.

make it do what I needed it to do fast. make it do what I needed it to do fast. And if you're spending if you're And if you're spending if you're And if you're spending if you're spending a lot of time with the AI tool spending a lot of time with the AI tool spending a lot of time with the AI tool to make it do something to save you to make it do something to save you to make it do something to save you time, you're not actually saving time. time, you're not actually saving time. time, you're not actually saving time. you're just you're just burning time and you're just you're just burning time and you're just you're just burning time and burning energy in another direction. burning energy in another direction. burning energy in another direction. >> And and that to me has been the >> And and that to me has been the >> And and that to me has been the difference between church copy and all difference between church copy and all difference between church copy and all the other ones because the other ones because the other ones because >> it takes it's like any AI tool. It's >> it takes it's like any AI tool. It's >> it takes it's like any AI tool. It's going to take a little bit of time to going to take a little bit of time to going to take a little bit of time to learn you learn your ministry, learn learn you learn your ministry, learn learn you learn your ministry, learn your rhythm, learn how you do what you your rhythm, learn how you do what you your rhythm, learn how you do what you do. But I I can almost guarantee you do. But I I can almost guarantee you do. But I I can almost guarantee you once you give it that little bit of once you give it that little bit of once you give it that little bit of time, it is going to save you a ton of time, it is going to save you a ton of time, it is going to save you a ton of time and make you way more productive as time and make you way more productive as time and make you way more productive as a comm's person. a comm's person. a comm's person. >> Yeah, >> Yeah, >> Yeah, >> actually, Michael, you Yeah, thank you >> actually, Michael, you Yeah, thank you >> actually, Michael, you Yeah, thank you for saying that. Um, you hit on for saying that. Um, you hit on for saying that. Um, you hit on something there that we talked to. Oh, something there that we talked to. Oh, something there that we talked to. Oh, I'm drawing a blank. Uh, really I'm drawing a blank. Uh, really I'm drawing a blank. Uh, really wonderful couple that are pastors at a wonderful couple that are pastors at a wonderful couple that are pastors at a church. I think it's the Bridge Church church. I think it's the Bridge Church church. I think it's the Bridge Church in Virginia. Oh my gosh. I I think in Virginia. Oh my gosh. I I think in Virginia. Oh my gosh. I I think that's that. Uh, that's where they're that's that. Uh, that's where they're that's that. Uh, that's where they're at. um they had talked to us about um at. um they had talked to us about um at. um they had talked to us about um when they signed on with Church Copy, when they signed on with Church Copy, when they signed on with Church Copy, their big thing was like, "Hey, we have their big thing was like, "Hey, we have their big thing was like, "Hey, we have a lot of different uh staff using a lot of different uh staff using a lot of different uh staff using different AI tools." And so we're different AI tools." And so we're different AI tools." And so we're getting different types of copy, getting different types of copy, getting different types of copy, different levels of copy from different different levels of copy from different different levels of copy from different people. And so they just wanted again people. And so they just wanted again people. And so they just wanted again one place uh for everybody to generate one place uh for everybody to generate one place uh for everybody to generate copy from. And so it's uh it is yeah, copy from. And so it's uh it is yeah, copy from. And so it's uh it is yeah, it's one place for all your team to go it's one place for all your team to go it's one place for all your team to go in and share an account. And so it's um in and share an account. And so it's um in and share an account. And so it's um it's also way cheaper than that many it's also way cheaper than that many it's also way cheaper than that many chat GPT accounts. [laughter] chat GPT accounts. [laughter] chat GPT accounts. [laughter] >> I wasn't gonna say that, but now that

>> I wasn't gonna say that, but now that >> I wasn't gonna say that, but now that you said it, yes. you said it, yes. you said it, yes. >> Well, guys, thanks for uh yeah, thanks >> Well, guys, thanks for uh yeah, thanks >> Well, guys, thanks for uh yeah, thanks for sharing and just talking about how for sharing and just talking about how for sharing and just talking about how churchcopy.ai has has really helped you, churchcopy.ai has has really helped you, churchcopy.ai has has really helped you, Michael, and your your your your team Michael, and your your your your team Michael, and your your your your team and your church. and your church. and your church. Brock, thanks for creating this for for Brock, thanks for creating this for for Brock, thanks for creating this for for church to uh I know your heart is in church to uh I know your heart is in church to uh I know your heart is in ministry and your heart is to save ministry and your heart is to save ministry and your heart is to save >> time, but not just save time, but >> time, but not just save time, but >> time, but not just save time, but actually have a better effective [music] actually have a better effective [music] actually have a better effective [music] uh you know uh brand voice that's out uh you know uh brand voice that's out uh you know uh brand voice that's out there. And so I I really appreciate you there. And so I I really appreciate you there. And so I I really appreciate you guys taking the time to come on the show guys taking the time to come on the show guys taking the time to come on the show and uh yeah, we'll look forward to what and uh yeah, we'll look forward to what and uh yeah, we'll look forward to what you have to roll out here in the next you have to roll out here in the next you have to roll out here in the next stretch of road, Brock. But uh stretch of road, Brock. But uh stretch of road, Brock. But uh >> yeah, appreciate you. >> yeah, appreciate you. >> yeah, appreciate you. >> I appreciate you guys. >> I appreciate you guys. >> I appreciate you guys. >> Thank you. [music]