Navigating Multisite Church Communications | Karianne Langfield

and one thing that's really like shaped and one thing that's really like shaped the way that we think is just the idea the way that we think is just the idea the way that we think is just the idea of experimenting trying I think a lot of of experimenting trying I think a lot of of experimenting trying I think a lot of times like and I said it already earlier times like and I said it already earlier times like and I said it already earlier like you get paralyzed not knowing how like you get paralyzed not knowing how like you get paralyzed not knowing how to do the thing or that it's not perfect to do the thing or that it's not perfect to do the thing or that it's not perfect or it's not all thought out just try it or it's not all thought out just try it or it's not all thought out just try it it doesn't have to be perfect try it it doesn't have to be perfect try it it doesn't have to be perfect try it learn something turn the dial and try it learn something turn the dial and try it learn something turn the dial and try it again this is episode number 162 of the again this is episode number 162 of the again this is episode number 162 of the missional marketing podcast my name is missional marketing podcast my name is missional marketing podcast my name is Bart Blair thanks for tuning in to this Bart Blair thanks for tuning in to this Bart Blair thanks for tuning in to this week's episode we've been producing this week's episode we've been producing this week's episode we've been producing this podcast for a little over four years podcast for a little over four years podcast for a little over four years with the goal of helping churches grow with the goal of helping churches grow with the goal of helping churches grow by leveraging digital marketing and by leveraging digital marketing and by leveraging digital marketing and effective Communications if you're new effective Communications if you're new effective Communications if you're new to the show make sure that you subscribe to the show make sure that you subscribe to the show make sure that you subscribe wherever you listen to your favorite wherever you listen to your favorite wherever you listen to your favorite podcast so that you don't miss any podcast so that you don't miss any podcast so that you don't miss any future episodes and I should probably future episodes and I should probably future episodes and I should probably mention that this being the 162nd mention that this being the 162nd mention that this being the 162nd episode means that we have over 160 episode means that we have over 160 episode means that we have over 160 episodes in our archives uh that you episodes in our archives uh that you episodes in our archives uh that you might find to be helpful so make sure might find to be helpful so make sure might find to be helpful so make sure that you take a few minutes to scroll that you take a few minutes to scroll that you take a few minutes to scroll back through your Spotify feed or your back through your Spotify feed or your back through your Spotify feed or your Apple podcast feed or even through our Apple podcast feed or even through our Apple podcast feed or even through our YouTube channel to look at some of the YouTube channel to look at some of the YouTube channel to look at some of the previous interviews and episodes that we previous interviews and episodes that we previous interviews and episodes that we have created uh that might be helpful have created uh that might be helpful have created uh that might be helpful very practical that's our goal to be very practical that's our goal to be very practical that's our goal to be very practical for you in your role in very practical for you in your role in very practical for you in your role in Communications and marketing in your Communications and marketing in your Communications and marketing in your church uh if you are listening to this church uh if you are listening to this church uh if you are listening to this in real time the summer is likely over in real time the summer is likely over in real time the summer is likely over and uh the fall is upon us and you're and uh the fall is upon us and you're and uh the fall is upon us and you're probably making your fall plans we hope probably making your fall plans we hope probably making your fall plans we hope that in your fall plans is a trip to that in your fall plans is a trip to that in your fall plans is a trip to Dallas to the church Communications Dallas to the church Communications Dallas to the church Communications conference that's happening on September conference that's happening on September conference that's happening on September 19th and 20th in cville Texas which 19th and 20th in cville Texas which 19th and 20th in cville Texas which which is a suburb of Dallas at Compass which is a suburb of Dallas at Compass which is a suburb of Dallas at Compass Christian church and we'd love to see Christian church and we'd love to see Christian church and we'd love to see you there it's going to be a two-day

you there it's going to be a two-day you there it's going to be a two-day event uh filled with all kinds of great event uh filled with all kinds of great event uh filled with all kinds of great content specifically designed for people content specifically designed for people content specifically designed for people who are in the church Communications who are in the church Communications who are in the church Communications space so we hope that you'll plan to be space so we hope that you'll plan to be space so we hope that you'll plan to be there you can find out more by going to there you can find out more by going to there you can find out more by going to our website at church communications.com our website at church communications.com our website at church communications.com you'll also find in addition to you'll also find in addition to you'll also find in addition to information about the church information about the church information about the church Communications conference some other Communications conference some other Communications conference some other Road show events live events that we do Road show events live events that we do Road show events live events that we do uh throughout the country we've got a uh throughout the country we've got a uh throughout the country we've got a few more on the calendar for 2020 4 and few more on the calendar for 2020 4 and few more on the calendar for 2020 4 and we're already making our plans for 2025 we're already making our plans for 2025 we're already making our plans for 2025 so maybe we'll be coming to a location so maybe we'll be coming to a location so maybe we'll be coming to a location near you so make sure that you check near you so make sure that you check near you so make sure that you check that out well if you happen to be a that out well if you happen to be a that out well if you happen to be a regular listener of the podcast you're regular listener of the podcast you're regular listener of the podcast you're going to note that my co-host Jason going to note that my co-host Jason going to note that my co-host Jason Hamrock the CEO of missional marketing Hamrock the CEO of missional marketing Hamrock the CEO of missional marketing is not with me on this episode again but is not with me on this episode again but is not with me on this episode again but I did bring in uh a co-host uh I filled I did bring in uh a co-host uh I filled I did bring in uh a co-host uh I filled Jason's seat with one of our very Jason's seat with one of our very Jason's seat with one of our very talented team members his name is Zack talented team members his name is Zack talented team members his name is Zack burnau Zack serves on the church burnau Zack serves on the church burnau Zack serves on the church Communications Group team as a social Communications Group team as a social Communications Group team as a social media coach works with churches all media coach works with churches all media coach works with churches all around the country uh to help them with around the country uh to help them with around the country uh to help them with their social media initiatives and uh so their social media initiatives and uh so their social media initiatives and uh so I brought Zack on to be another voice on I brought Zack on to be another voice on I brought Zack on to be another voice on the podcast so the voice that you hear the podcast so the voice that you hear the podcast so the voice that you hear that's not mine and it's not Jason and that's not mine and it's not Jason and that's not mine and it's not Jason and it's not our guest that's Zach Zach's it's not our guest that's Zach Zach's it's not our guest that's Zach Zach's going to be with us for a couple of going to be with us for a couple of going to be with us for a couple of episodes while Jason is traveling I episodes while Jason is traveling I episodes while Jason is traveling I think the time we recorded this think the time we recorded this think the time we recorded this particular episode he was on vacation particular episode he was on vacation particular episode he was on vacation but he's also doing all kinds of on-site but he's also doing all kinds of on-site but he's also doing all kinds of on-site visits with churches lately so his visits with churches lately so his visits with churches lately so his travel schedule's been kind of crazy and travel schedule's been kind of crazy and travel schedule's been kind of crazy and it's been hard for me to nail down it's been hard for me to nail down it's been hard for me to nail down podcast recording times with him so I podcast recording times with him so I podcast recording times with him so I got the capable Zach to fill in so shout got the capable Zach to fill in so shout got the capable Zach to fill in so shout out to Zach thanks for making the time out to Zach thanks for making the time out to Zach thanks for making the time with me this week to record this episode with me this week to record this episode with me this week to record this episode our interview this week uh is with

our interview this week uh is with our interview this week uh is with another very talented and gifted another very talented and gifted another very talented and gifted individual named kianne langfield Kenne individual named kianne langfield Kenne individual named kianne langfield Kenne is the director of communications and is the director of communications and is the director of communications and all things digital at one of the fastest all things digital at one of the fastest all things digital at one of the fastest growing churches in the country called growing churches in the country called growing churches in the country called Eaglebrook Church they're in Minnesota Eaglebrook Church they're in Minnesota Eaglebrook Church they're in Minnesota and she's going to give us the lay of and she's going to give us the lay of and she's going to give us the lay of the land with all things Eaglebrook the land with all things Eaglebrook the land with all things Eaglebrook she's going to share her story as to how she's going to share her story as to how she's going to share her story as to how she got into uh Ministry and the church she got into uh Ministry and the church she got into uh Ministry and the church Communications role and then she's going Communications role and then she's going Communications role and then she's going to talk a bit about how her Team Works to talk a bit about how her Team Works to talk a bit about how her Team Works to help support the mission and the to help support the mission and the to help support the mission and the values of Eagle Brook Church it's a values of Eagle Brook Church it's a values of Eagle Brook Church it's a really fascinating conversation they really fascinating conversation they really fascinating conversation they have tons and tons of moving Parts but have tons and tons of moving Parts but have tons and tons of moving Parts but they've got some good systems and they've got some good systems and they've got some good systems and strategies put into place to really uh strategies put into place to really uh strategies put into place to really uh help support the church from a help support the church from a help support the church from a Communications standpoint so I think Communications standpoint so I think Communications standpoint so I think that you're really going to enjoy this that you're really going to enjoy this that you're really going to enjoy this uh episode this interview I really uh episode this interview I really uh episode this interview I really enjoyed getting to know keran and look enjoyed getting to know keran and look enjoyed getting to know keran and look forward to having more engagement with forward to having more engagement with forward to having more engagement with her in the future so thanks again for her in the future so thanks again for her in the future so thanks again for tuning in to this week's episode without tuning in to this week's episode without tuning in to this week's episode without any further delay uh here Zack burnau any further delay uh here Zack burnau any further delay uh here Zack burnau and our interview with Kenne langfield and our interview with Kenne langfield and our interview with Kenne langfield from Eaglebrook from Eaglebrook from Eaglebrook Church well Kenne thanks so much for Church well Kenne thanks so much for Church well Kenne thanks so much for joining us on the missional marketing joining us on the missional marketing joining us on the missional marketing podcast how are you doing I'm great how podcast how are you doing I'm great how podcast how are you doing I'm great how are you guys I'm good Zach you good yeah are you guys I'm good Zach you good yeah are you guys I'm good Zach you good yeah doing well it's been busy talking to doing well it's been busy talking to doing well it's been busy talking to churches and getting them ready at this churches and getting them ready at this churches and getting them ready at this point for Christmas we're heading into point for Christmas we're heading into point for Christmas we're heading into that Christmas season so same yeah I that Christmas season so same yeah I that Christmas season so same yeah I just got a meeting invite that we're just got a meeting invite that we're just got a meeting invite that we're launching Christmas here in a couple launching Christmas here in a couple launching Christmas here in a couple weeks okay see see you guys have there weeks okay see see you guys have there weeks okay see see you guys have there are already people there are already are already people there are already are already people there are already people listening to this going wait a people listening to this going wait a people listening to this going wait a minute am I listening to the right

minute am I listening to the right minute am I listening to the right episode because this episode is dropping episode because this episode is dropping episode because this episode is dropping in August and they're asking questions in August and they're asking questions in August and they're asking questions about Christmas and yes the truth is if about Christmas and yes the truth is if about Christmas and yes the truth is if it's August and you haven't already it's August and you haven't already it's August and you haven't already started conversations with your church started conversations with your church started conversations with your church leadership team about Christmas well now leadership team about Christmas well now leadership team about Christmas well now is the time to start doing that in fact is the time to start doing that in fact is the time to start doing that in fact my friend Ben Stapleton who's recently my friend Ben Stapleton who's recently my friend Ben Stapleton who's recently been on our show for the second time been on our show for the second time been on our show for the second time would say if you're not already talking would say if you're not already talking would say if you're not already talking about Christmas you're already way too about Christmas you're already way too about Christmas you're already way too late so maybe we'll talk a little bit late so maybe we'll talk a little bit late so maybe we'll talk a little bit about Christmas planning today come fast about Christmas planning today come fast about Christmas planning today come fast yeah maybe not well uh Kenne um we would yeah maybe not well uh Kenne um we would yeah maybe not well uh Kenne um we would love to get to know you today glad that love to get to know you today glad that love to get to know you today glad that you are able to be on the show with us you are able to be on the show with us you are able to be on the show with us uh you are a communications director and uh you are a communications director and uh you are a communications director and many of the people listening to our show many of the people listening to our show many of the people listening to our show our Communications directors why don't our Communications directors why don't our Communications directors why don't you give us a little bit of background you give us a little bit of background you give us a little bit of background in your ministry how you ended up in in your ministry how you ended up in in your ministry how you ended up in Ministry how you ended up at Eaglebrook Ministry how you ended up at Eaglebrook Ministry how you ended up at Eaglebrook yeah that's uh it's a great question uh yeah that's uh it's a great question uh yeah that's uh it's a great question uh we'll try to keep it a little succinct we'll try to keep it a little succinct we'll try to keep it a little succinct so we don't get into like the full the so we don't get into like the full the so we don't get into like the full the full story of an but essentially I mean full story of an but essentially I mean full story of an but essentially I mean I grew up in the church um as early as I grew up in the church um as early as I grew up in the church um as early as like sixth grade I remember my mom like sixth grade I remember my mom like sixth grade I remember my mom actually prompted me to like hey why actually prompted me to like hey why actually prompted me to like hey why don't you think about leading a Bible don't you think about leading a Bible don't you think about leading a Bible study in your junior high and I was like study in your junior high and I was like study in your junior high and I was like no way mom like that's not the cool no way mom like that's not the cool no way mom like that's not the cool thing to thing to thing to do but I did and actually see you at the do but I did and actually see you at the do but I did and actually see you at the poll uh was one of the first catalytic poll uh was one of the first catalytic poll uh was one of the first catalytic events I really think in my faith events I really think in my faith events I really think in my faith Journey uh that I was like okay well if Journey uh that I was like okay well if Journey uh that I was like okay well if I can organize a see you at the pool in I can organize a see you at the pool in I can organize a see you at the pool in sixth grade seventh grade um sixth grade seventh grade um sixth grade seventh grade um maybe maybe there's something and so maybe maybe there's something and so maybe maybe there's something and so actually that started my run of actually actually that started my run of actually actually that started my run of actually very intentional campus ministry

very intentional campus ministry very intentional campus ministry throughout Middle School Junior High throughout Middle School Junior High throughout Middle School Junior High High School uh just a really cool story High School uh just a really cool story High School uh just a really cool story like how God showed up and people came like how God showed up and people came like how God showed up and people came to know Jesus and I just started to to know Jesus and I just started to to know Jesus and I just started to think like I would love to be in think like I would love to be in think like I would love to be in Ministry and I never thought it could Ministry and I never thought it could Ministry and I never thought it could look the way that I was like trajectory look the way that I was like trajectory look the way that I was like trajectory in that space in my life um graduated in that space in my life um graduated in that space in my life um graduated high school really wanted to go into high school really wanted to go into high school really wanted to go into Ministry and got involved with Youth for Ministry and got involved with Youth for Ministry and got involved with Youth for Christ was involved in my church I am Christ was involved in my church I am Christ was involved in my church I am like Northern Minnesota at this point in like Northern Minnesota at this point in like Northern Minnesota at this point in my life and um God was just at work and my life and um God was just at work and my life and um God was just at work and I just continued to feel like Spirit I just continued to feel like Spirit I just continued to feel like Spirit leading me into Ministry uh in that leading me into Ministry uh in that leading me into Ministry uh in that majored in majored in majored in Communications um but everybody's path Communications um but everybody's path Communications um but everybody's path takes a little bit of a different turn takes a little bit of a different turn takes a little bit of a different turn here and there it's not straight um here and there it's not straight um here and there it's not straight um graduated college and moved to the graduated college and moved to the graduated college and moved to the Minneapolis area which is just a couple Minneapolis area which is just a couple Minneapolis area which is just a couple hours south for me uh got involved in a hours south for me uh got involved in a hours south for me uh got involved in a church actually that's where I first church actually that's where I first church actually that's where I first started going to Eaglebrook got involved started going to Eaglebrook got involved started going to Eaglebrook got involved started uh with student Ministries started uh with student Ministries started uh with student Ministries because I that's what I knew I had been because I that's what I knew I had been because I that's what I knew I had been involved in student Ministries for many involved in student Ministries for many involved in student Ministries for many years um just as a volunteer though years um just as a volunteer though years um just as a volunteer though involved with small groups and then one involved with small groups and then one involved with small groups and then one day I mean I was doing I should say I day I mean I was doing I should say I day I mean I was doing I should say I should back up and say like I was in should back up and say like I was in should back up and say like I was in like the operations HR accounting World like the operations HR accounting World like the operations HR accounting World um my dad actually was an accounting um my dad actually was an accounting um my dad actually was an accounting teacher in high school and so like that teacher in high school and so like that teacher in high school and so like that kind of thing came very natural to me kind of thing came very natural to me kind of thing came very natural to me though I do vividly remember one morning though I do vividly remember one morning though I do vividly remember one morning waking up and I'm like is this what the waking up and I'm like is this what the waking up and I'm like is this what the next 40 years look like next 40 years look like next 40 years look like like and it was just like this Vivid

like and it was just like this Vivid like and it was just like this Vivid moment of like I don't think I could do moment of like I don't think I could do moment of like I don't think I could do this um what did you what what did you this um what did you what what did you this um what did you what what did you study in college what what did you major study in college what what did you major study in college what what did you major in Communications and Social Psychology in Communications and Social Psychology in Communications and Social Psychology so me wanted to be a therapist and part so me wanted to be a therapist and part so me wanted to be a therapist and part of me wanted to just like travel and of me wanted to just like travel and of me wanted to just like travel and speak to people honestly um but here we speak to people honestly um but here we speak to people honestly um but here we are at HR and operations and accounting are at HR and operations and accounting are at HR and operations and accounting doing some other things for a paint doing some other things for a paint doing some other things for a paint contractor which I loved it was a really contractor which I loved it was a really contractor which I loved it was a really great great great experience um but then one day I was experience um but then one day I was experience um but then one day I was shoulder tapped at church and um the one shoulder tapped at church and um the one shoulder tapped at church and um the one of the leaders of the time was like hey of the leaders of the time was like hey of the leaders of the time was like hey we we're opening our very first mobile we we're opening our very first mobile we we're opening our very first mobile location in in a high school we've never location in in a high school we've never location in in a high school we've never done this before and we think it'd be a done this before and we think it'd be a done this before and we think it'd be a great fit and like no way no way I've great fit and like no way no way I've great fit and like no way no way I've written off like Ministry like I just written off like Ministry like I just written off like Ministry like I just don't think that's going to be like the don't think that's going to be like the don't think that's going to be like the path for me but uh between my husband path for me but uh between my husband path for me but uh between my husband and also the Holy Spirit was like you and also the Holy Spirit was like you and also the Holy Spirit was like you know just apply let's just see what know just apply let's just see what know just apply let's just see what happens apply take the first step and happens apply take the first step and happens apply take the first step and then it was like okay just do the then it was like okay just do the then it was like okay just do the interview okay it was just like one interview okay it was just like one interview okay it was just like one thing after another and I joined our thing after another and I joined our thing after another and I joined our staff um just over 14 years ago coming staff um just over 14 years ago coming staff um just over 14 years ago coming into as a pastor of serving in small into as a pastor of serving in small into as a pastor of serving in small groups for our very first mobile groups for our very first mobile groups for our very first mobile location in high school um so that's location in high school um so that's location in high school um so that's like really my launch into Eagle Brook like really my launch into Eagle Brook like really my launch into Eagle Brook and then over the course of the last 14 and then over the course of the last 14 and then over the course of the last 14 years I served as a um I I the role got years I served as a um I I the role got years I served as a um I I the role got split like you know sometimes it does um

split like you know sometimes it does um split like you know sometimes it does um I then took the pathway of serving uh I then took the pathway of serving uh I then took the pathway of serving uh Hospitality guest experience that way Hospitality guest experience that way Hospitality guest experience that way was a pastor about five six years at was a pastor about five six years at was a pastor about five six years at that location moved us into a permanent that location moved us into a permanent that location moved us into a permanent building and then just there a series of building and then just there a series of building and then just there a series of just like stirring and just um like just like stirring and just um like just like stirring and just um like learning about myself and some coaching learning about myself and some coaching learning about myself and some coaching that I was doing just learned actually that I was doing just learned actually that I was doing just learned actually love to be on the front end to help love to be on the front end to help love to be on the front end to help create and design and um problem solve create and design and um problem solve create and design and um problem solve and so I made a move from the campus and so I made a move from the campus and so I made a move from the campus into our Central team and joined our into our Central team and joined our into our Central team and joined our creative arts team as a project manager creative arts team as a project manager creative arts team as a project manager um did that for a bit but it was very um did that for a bit but it was very um did that for a bit but it was very short run before my then Supervisor was short run before my then Supervisor was short run before my then Supervisor was like you need to be on the like you need to be on the like you need to be on the communications team and it was like no communications team and it was like no communications team and it was like no I'm great I'm great just doing this and I'm great I'm great just doing this and I'm great I'm great just doing this and he's like no we're moving you over here he's like no we're moving you over here he's like no we're moving you over here and so I became communications director and so I became communications director and so I became communications director and then in covid we added in digital so and then in covid we added in digital so and then in covid we added in digital so um Communications and digital now so um Communications and digital now so um Communications and digital now so that's a little bit of my journey into that's a little bit of my journey into that's a little bit of my journey into Eagle brooken into Ministry so I've been Eagle brooken into Ministry so I've been Eagle brooken into Ministry so I've been doing this for about 14 years now okay doing this for about 14 years now okay doing this for about 14 years now okay that's cool and we we'll kind of double that's cool and we we'll kind of double that's cool and we we'll kind of double click a little bit later in our click a little bit later in our click a little bit later in our conversation about what that looks like conversation about what that looks like conversation about what that looks like between the communications and the between the communications and the between the communications and the digital side of things um give us uh digital side of things um give us uh digital side of things um give us uh some framework for uh Eaglebrook what some framework for uh Eaglebrook what some framework for uh Eaglebrook what does the church look like today um what does the church look like today um what does the church look like today um what are some of the things that are kind of are some of the things that are kind of are some of the things that are kind of key differentiators between Eaglebrook key differentiators between Eaglebrook key differentiators between Eaglebrook and maybe other churches in your and maybe other churches in your and maybe other churches in your community in your area yeah well community in your area yeah well community in your area yeah well um man it's a really great question kind

um man it's a really great question kind um man it's a really great question kind of like hard to summarize I would say of like hard to summarize I would say of like hard to summarize I would say Eaglebrook accidentally fell into a Eaglebrook accidentally fell into a Eaglebrook accidentally fell into a multisite strategy um back in 2005 we multisite strategy um back in 2005 we multisite strategy um back in 2005 we outgrew our current location people just outgrew our current location people just outgrew our current location people just kept coming we had seven Services over kept coming we had seven Services over kept coming we had seven Services over the course of the weekend and at that the course of the weekend and at that the course of the weekend and at that time our senior pastor we called it ping time our senior pastor we called it ping time our senior pastor we called it ping ponging he would be in lower worship ponging he would be in lower worship ponging he would be in lower worship center and then he'd go up to the upper center and then he'd go up to the upper center and then he'd go up to the upper worship center and he would pingpong worship center and he would pingpong worship center and he would pingpong back and forth throughout the weekend uh back and forth throughout the weekend uh back and forth throughout the weekend uh giving a message um because it was the giving a message um because it was the giving a message um because it was the one way to move people up and move one way to move people up and move one way to move people up and move people down so we could get all the people down so we could get all the people down so we could get all the people in so in 2005 we moved to um uh people in so in 2005 we moved to um uh people in so in 2005 we moved to um uh we built a building moved into a larger we built a building moved into a larger we built a building moved into a larger facility and within a month or so just facility and within a month or so just facility and within a month or so just quickly outgrew it and our leadership quickly outgrew it and our leadership quickly outgrew it and our leadership team at the time was like um I think team at the time was like um I think team at the time was like um I think we're multi- sight we went back and we're multi- sight we went back and we're multi- sight we went back and opened our previous like our first opened our previous like our first opened our previous like our first location location location and it kind of just went from there and it kind of just went from there and it kind of just went from there people just kept coming and uh that was people just kept coming and uh that was people just kept coming and uh that was back in 2005 we're now 20124 we're back in 2005 we're now 20124 we're back in 2005 we're now 20124 we're launching two more campuses this fall launching two more campuses this fall launching two more campuses this fall which will bring us up to 14 which will bring us up to 14 which will bring us up to 14 locations um and then we've got an locations um and then we've got an locations um and then we've got an online attender base as well with a online attender base as well with a online attender base as well with a growing uh thing we call viewing groups growing uh thing we call viewing groups growing uh thing we call viewing groups where we have pockets of groups of where we have pockets of groups of where we have pockets of groups of people throughout the country who are people throughout the country who are people throughout the country who are hosting essentially like an inhome hosting essentially like an inhome hosting essentially like an inhome Church experience where they're Church experience where they're Church experience where they're streaming our content but they've got a streaming our content but they've got a streaming our content but they've got a community of people that are watching community of people that are watching community of people that are watching church with them okay these 14 locations church with them okay these 14 locations church with them okay these 14 locations um what's kind of the geographic span of um what's kind of the geographic span of um what's kind of the geographic span of the 14

the 14 the 14 locations we are in Minnesota primarily locations we are in Minnesota primarily locations we are in Minnesota primarily but spreading out into the Midwest okay but spreading out into the Midwest okay but spreading out into the Midwest okay and when you say Midwest what does that and when you say Midwest what does that and when you say Midwest what does that mean that means I'm learning that mean that means I'm learning that mean that means I'm learning that Midwest means different things to Midwest means different things to Midwest means different things to different people it depends on where you different people it depends on where you different people it depends on where you live that's great Midwest to us is live that's great Midwest to us is live that's great Midwest to us is looking like Minnesota Wisconsin up into looking like Minnesota Wisconsin up into looking like Minnesota Wisconsin up into the Dakotas so we've got some plans for the Dakotas so we've got some plans for the Dakotas so we've got some plans for future future location up in Fargo uh future future location up in Fargo uh future future location up in Fargo uh we're just kind of around this like five we're just kind of around this like five we're just kind of around this like five state region essentially okay Zach is state region essentially okay Zach is state region essentially okay Zach is that how you would have defined the that how you would have defined the that how you would have defined the Midwest um I would have guess Missour Midwest um I would have guess Missour Midwest um I would have guess Missour Missouri Indiana Illinois a little bit Missouri Indiana Illinois a little bit Missouri Indiana Illinois a little bit South a little bit South but that's just South a little bit South but that's just South a little bit South but that's just my thought how far is your your um home my thought how far is your your um home my thought how far is your your um home pods reaching like at what states are pods reaching like at what states are pods reaching like at what states are they serving in oh we are um Arizona they serving in oh we are um Arizona they serving in oh we are um Arizona Washington floridaa Flor there's a lot Washington floridaa Flor there's a lot Washington floridaa Flor there's a lot there's a lot of like snowbirds there's a lot of like snowbirds there's a lot of like snowbirds Minnesota's very cold in the winter so Minnesota's very cold in the winter so Minnesota's very cold in the winter so we've got a lot of people who move to we've got a lot of people who move to we've got a lot of people who move to the South uh but really all over the the South uh but really all over the the South uh but really all over the country you we've got this viewing group country you we've got this viewing group country you we've got this viewing group map that just populates I think we're up map that just populates I think we're up map that just populates I think we're up to 40 groups some are we have one in to 40 groups some are we have one in to 40 groups some are we have one in Wisconsin that's actually um a bar Wisconsin that's actually um a bar Wisconsin that's actually um a bar people are meeting in a bar um and so people are meeting in a bar um and so people are meeting in a bar um and so it's kind of like uh all over all over it's kind of like uh all over all over it's kind of like uh all over all over the country but those are our pockets is the country but those are our pockets is the country but those are our pockets is like really down south where it's a like really down south where it's a like really down south where it's a little bit warmer than Minnesota little bit warmer than Minnesota little bit warmer than Minnesota Wisconsin gets pretty cold in the winter Wisconsin gets pretty cold in the winter Wisconsin gets pretty cold in the winter too too so I guess meeting at a bar is too too so I guess meeting at a bar is too too so I guess meeting at a bar is one way to keep warm in the one way to keep warm in the one way to keep warm in the winter such a cool transformation story winter such a cool transformation story winter such a cool transformation story of the owner who just like was just of the owner who just like was just of the owner who just like was just transformed like Jesus just changed his transformed like Jesus just changed his transformed like Jesus just changed his life and and he's just like you know

life and and he's just like you know life and and he's just like you know what I don't want to own this bar what I don't want to own this bar what I don't want to own this bar anymore I actually want to like be a anymore I actually want to like be a anymore I actually want to like be a pastor so he's taken his bar and moved pastor so he's taken his bar and moved pastor so he's taken his bar and moved it into like a church essentially and so it into like a church essentially and so it into like a church essentially and so now they are forgiven church and they now they are forgiven church and they now they are forgiven church and they Stream Eagle broke messages oh that's Stream Eagle broke messages oh that's Stream Eagle broke messages oh that's very cool pretty um so obviously man I I very cool pretty um so obviously man I I very cool pretty um so obviously man I I Can Only Imagine with a dozen or more Can Only Imagine with a dozen or more Can Only Imagine with a dozen or more locations that as far as Communications locations that as far as Communications locations that as far as Communications is concerned you're spinning a lot of is concerned you're spinning a lot of is concerned you're spinning a lot of plates there are a lot of different plates there are a lot of different plates there are a lot of different things going on um describe your team things going on um describe your team things going on um describe your team for us what does your Communications for us what does your Communications for us what does your Communications team your Communications Department look team your Communications Department look team your Communications Department look like and how are you supporting Central like and how are you supporting Central like and how are you supporting Central uh Services versus campus locations what uh Services versus campus locations what uh Services versus campus locations what does that look like on a on a weekly does that look like on a on a weekly does that look like on a on a weekly basis for you you know I wish we had a basis for you you know I wish we had a basis for you you know I wish we had a formula to just like share with the formula to just like share with the formula to just like share with the world of how we can like be Global and world of how we can like be Global and world of how we can like be Global and local at the same time centralized local at the same time centralized local at the same time centralized decentralized um but what it looks like decentralized um but what it looks like decentralized um but what it looks like for us today is uh it may be surprising for us today is uh it may be surprising for us today is uh it may be surprising to some people because a church our size to some people because a church our size to some people because a church our size uh a lot of comparison to other like uh a lot of comparison to other like uh a lot of comparison to other like location or churches essentially have location or churches essentially have location or churches essentially have much larger teams um so we have one much larger teams um so we have one much larger teams um so we have one person who sits in these well one person person who sits in these well one person person who sits in these well one person per seat so we've got a copywriter per seat so we've got a copywriter per seat so we've got a copywriter social media strategist a marketing social media strategist a marketing social media strategist a marketing strategist got a project manager and strategist got a project manager and strategist got a project manager and I've got two people sitting in the I've got two people sitting in the I've got two people sitting in the digital space so they oversee web app digital space so they oversee web app digital space so they oversee web app and texting and any other like tool that and texting and any other like tool that and texting and any other like tool that we're using so it's a team of seven or we're using so it's a team of seven or we're using so it's a team of seven or so um so um so um leading 14 locations essentially so um I leading 14 locations essentially so um I leading 14 locations essentially so um I would say like a large split of our team

would say like a large split of our team would say like a large split of our team or our our time really is just like or our our time really is just like or our our time really is just like spent focusing on the weekend um I'd say spent focusing on the weekend um I'd say spent focusing on the weekend um I'd say that we that we that we we we've tried to like create a process we we've tried to like create a process we we've tried to like create a process in a way that helps support the like in a way that helps support the like in a way that helps support the like campus so that they can do what they do campus so that they can do what they do campus so that they can do what they do best we've hired them to do ministry best we've hired them to do ministry best we've hired them to do ministry be our pastors connect create great be our pastors connect create great be our pastors connect create great weekend experiences and we just create weekend experiences and we just create weekend experiences and we just create the tools that they can just employ the tools that they can just employ the tools that they can just employ essentially and so um that's a little essentially and so um that's a little essentially and so um that's a little bit of how our team is structured how we bit of how our team is structured how we bit of how our team is structured how we get it get it get it done done done Jesus uh I honestly I I look at the Jesus uh I honestly I I look at the Jesus uh I honestly I I look at the stuff that this team does and the stuff that this team does and the stuff that this team does and the incredible Brilliance behind like their incredible Brilliance behind like their incredible Brilliance behind like their work and I don't know how we do it um we work and I don't know how we do it um we work and I don't know how we do it um we don't actually which is maybe unique to don't actually which is maybe unique to don't actually which is maybe unique to us we don't actually have a team of like us we don't actually have a team of like us we don't actually have a team of like volun volun volun a creative arts team that they don't a creative arts team that they don't a creative arts team that they don't have volunteers we just haven't gone have volunteers we just haven't gone have volunteers we just haven't gone that route yet um really just I think we that route yet um really just I think we that route yet um really just I think we get paralyzed a little bit in like how get paralyzed a little bit in like how get paralyzed a little bit in like how to do it um so we try to find ways to to to do it um so we try to find ways to to to do it um so we try to find ways to to scale what we are doing and then find scale what we are doing and then find scale what we are doing and then find ways to support the campus in in ways to support the campus in in ways to support the campus in in projects or initiatives that they're projects or initiatives that they're projects or initiatives that they're doing and give them the tools that they doing and give them the tools that they doing and give them the tools that they can like make what they have come to can like make what they have come to can like make what they have come to life so so are all of your all of your life so so are all of your all of your life so so are all of your all of your campuses are they video broadcast campuses are they video broadcast campuses are they video broadcast locations yes all locations are video locations yes all locations are video locations yes all locations are video broadcast okay so everything is kind of broadcast okay so everything is kind of broadcast okay so everything is kind of synced to one uh particular schedule how synced to one uh particular schedule how synced to one uh particular schedule how do you manage and then I'll I'll let

do you manage and then I'll I'll let do you manage and then I'll I'll let Zach kind of dig into this because the Zach kind of dig into this because the Zach kind of dig into this because the social media Space is really more his social media Space is really more his social media Space is really more his Forte but how do you manage social media Forte but how do you manage social media Forte but how do you manage social media channels and how do you manage requests channels and how do you manage requests channels and how do you manage requests for Content coming in from all the for Content coming in from all the for Content coming in from all the different campuses and the locations different campuses and the locations different campuses and the locations from a technical standpoint there's two from a technical standpoint there's two from a technical standpoint there's two different things I I know that there are different things I I know that there are different things I I know that there are people listening to our podcast who are people listening to our podcast who are people listening to our podcast who are asking these questions so I'll go ahead asking these questions so I'll go ahead asking these questions so I'll go ahead and ask them and then I'll let Zack dig and ask them and then I'll let Zack dig and ask them and then I'll let Zack dig into that a little more deeply with you into that a little more deeply with you into that a little more deeply with you because he he lives in that space a because he he lives in that space a because he he lives in that space a little more than I do yeah yeah well we little more than I do yeah yeah well we little more than I do yeah yeah well we have a couple we're not in all of the have a couple we're not in all of the have a couple we're not in all of the social media spaces like we're not on social media spaces like we're not on social media spaces like we're not on Tik Tock like we just have to like make Tik Tock like we just have to like make Tik Tock like we just have to like make some choices based off capacity and some choices based off capacity and some choices based off capacity and resourcing so we just can't do all the resourcing so we just can't do all the resourcing so we just can't do all the things also knowing that every channel things also knowing that every channel things also knowing that every channel requires different kind of content so requires different kind of content so requires different kind of content so knowing we have some limitations but knowing we have some limitations but knowing we have some limitations but we're going to do our best in Instagram we're going to do our best in Instagram we're going to do our best in Instagram YouTube YouTube YouTube we're growing in YouTube uh and then we're growing in YouTube uh and then we're growing in YouTube uh and then also in Facebook so when it comes to also in Facebook so when it comes to also in Facebook so when it comes to like social media we really view our like social media we really view our like social media we really view our main platform to be um the marketing main platform to be um the marketing main platform to be um the marketing side of Eagle Brook uh we want we know side of Eagle Brook uh we want we know side of Eagle Brook uh we want we know that every weekend is someone's first that every weekend is someone's first that every weekend is someone's first weekend but along before they step foot weekend but along before they step foot weekend but along before they step foot inside one of our locations they're inside one of our locations they're inside one of our locations they're checking us out online so we want our checking us out online so we want our checking us out online so we want our social spaces and I mean getting into social spaces and I mean getting into social spaces and I mean getting into web and digital too but getting our web and digital too but getting our web and digital too but getting our social spaces like a first glimpse of social spaces like a first glimpse of social spaces like a first glimpse of what an experience at EOB book looks what an experience at EOB book looks what an experience at EOB book looks like and then we actually are each each like and then we actually are each each like and then we actually are each each campus has a Facebook group so back when campus has a Facebook group so back when campus has a Facebook group so back when uh during the pandemic we made a shift uh during the pandemic we made a shift uh during the pandemic we made a shift from pages to groups really because we from pages to groups really because we from pages to groups really because we wanted the groups to be a place for wanted the groups to be a place for wanted the groups to be a place for Ministry to happen and so we felt like Ministry to happen and so we felt like Ministry to happen and so we felt like things like um brand integrity and

things like um brand integrity and things like um brand integrity and experience and when it comes to content experience and when it comes to content experience and when it comes to content and design we can have a little bit more and design we can have a little bit more and design we can have a little bit more leeway in the group than we would like leeway in the group than we would like leeway in the group than we would like representing how Eagle Brook looks on representing how Eagle Brook looks on representing how Eagle Brook looks on the front page of our main stuff and so the front page of our main stuff and so the front page of our main stuff and so we tried to like separate a little bit we tried to like separate a little bit we tried to like separate a little bit to give more permission to the campus to give more permission to the campus to give more permission to the campus more autonomy more opportunity for them more autonomy more opportunity for them more autonomy more opportunity for them to just do ministry and have more space to just do ministry and have more space to just do ministry and have more space to like engage in conversation and to like engage in conversation and to like engage in conversation and prayer requests and takeaways from the prayer requests and takeaways from the prayer requests and takeaways from the weekend and you'll find a different kind weekend and you'll find a different kind weekend and you'll find a different kind of experience on our main even though of experience on our main even though of experience on our main even though there's a lot of integration we want to there's a lot of integration we want to there's a lot of integration we want to just drop uh value and nuggets and just drop uh value and nuggets and just drop uh value and nuggets and goodness into people's like lives goodness into people's like lives goodness into people's like lives throughout the week but that's a little throughout the week but that's a little throughout the week but that's a little bit how we've separated I would say like bit how we've separated I would say like bit how we've separated I would say like our main stuff from our campus and so our main stuff from our campus and so our main stuff from our campus and so our campus we provide um tools and um our campus we provide um tools and um our campus we provide um tools and um like photos and graph trcs and things like photos and graph trcs and things like photos and graph trcs and things that they're going to want to use that that they're going to want to use that that they're going to want to use that they can pull from and then they they can pull from and then they they can pull from and then they essentially just have a loose schedule essentially just have a loose schedule essentially just have a loose schedule that they work off of so they're that they work off of so they're that they work off of so they're promoting baptism sometime during the promoting baptism sometime during the promoting baptism sometime during the next 10 days or they're promoting groups next 10 days or they're promoting groups next 10 days or they're promoting groups sometime in the next week and so we are sometime in the next week and so we are sometime in the next week and so we are providing all the assets that they need providing all the assets that they need providing all the assets that they need um but also not creating oneof we just um but also not creating oneof we just um but also not creating oneof we just don't create oneoff content for campuses don't create oneoff content for campuses don't create oneoff content for campuses we share all the things yeah I think we share all the things yeah I think we share all the things yeah I think that's really even smart to knowing your that's really even smart to knowing your that's really even smart to knowing your team is that you mentioned at the team is that you mentioned at the team is that you mentioned at the beginning that you're not on all of the beginning that you're not on all of the beginning that you're not on all of the platforms because that is such a platforms because that is such a platforms because that is such a pressure and I think even the larger of pressure and I think even the larger of pressure and I think even the larger of your church that becomes even more of a your church that becomes even more of a your church that becomes even more of a pressure is that we need to be on pressure is that we need to be on pressure is that we need to be on everything but that's that comes from a everything but that's that comes from a everything but that's that comes from a place of understanding your team and place of understanding your team and place of understanding your team and understanding their capacity and even

understanding their capacity and even understanding their capacity and even their expertise because a lot of times their expertise because a lot of times their expertise because a lot of times with the platforms just because you can with the platforms just because you can with the platforms just because you can doesn't mean you should for churches a doesn't mean you should for churches a doesn't mean you should for churches a lot of times Tik Tok is one of those lot of times Tik Tok is one of those lot of times Tik Tok is one of those spaces right now so leaning into that spaces right now so leaning into that spaces right now so leaning into that expertise and even Your Capacity like expertise and even Your Capacity like expertise and even Your Capacity like mentioning that you are you're not mentioning that you are you're not mentioning that you are you're not volunteer-based like it's it's your team volunteer-based like it's it's your team volunteer-based like it's it's your team and guys only have 40 hours a week and and guys only have 40 hours a week and and guys only have 40 hours a week and 24 hours in a day and um your time is is 24 hours in a day and um your time is is 24 hours in a day and um your time is is limited so leaning in to what you guys limited so leaning in to what you guys limited so leaning in to what you guys can do well that's like really important can do well that's like really important can do well that's like really important and that ultimately brings that brand and that ultimately brings that brand and that ultimately brings that brand integrity and to create groups where integrity and to create groups where integrity and to create groups where that can have fluidity and Ministry is that can have fluidity and Ministry is that can have fluidity and Ministry is is a really brilliant model that a lot is a really brilliant model that a lot is a really brilliant model that a lot of churches should look to adopt of churches should look to adopt of churches should look to adopt into it's really hard though I mean like into it's really hard though I mean like into it's really hard though I mean like our mission is to reach people for our mission is to reach people for our mission is to reach people for Christ and we are laser focused about it Christ and we are laser focused about it Christ and we are laser focused about it we are like everything we do is about we are like everything we do is about we are like everything we do is about reaching people for Christ and I think reaching people for Christ and I think reaching people for Christ and I think that's like what's really hard in this that's like what's really hard in this that's like what's really hard in this context though is um you know we want to context though is um you know we want to context though is um you know we want to reach Cradle to grave we want to reach reach Cradle to grave we want to reach reach Cradle to grave we want to reach people on all the platforms and so um people on all the platforms and so um people on all the platforms and so um but we um it's like the thing about like but we um it's like the thing about like but we um it's like the thing about like diversifying your platforms and diversifying your platforms and diversifying your platforms and diversifying your content like and then diversifying your content like and then diversifying your content like and then being excellent where you can be in being excellent where you can be in being excellent where you can be in quality where it matters but it is quality where it matters but it is quality where it matters but it is really hard to make the decision that really hard to make the decision that really hard to make the decision that kind of goes against the grain when kind of goes against the grain when kind of goes against the grain when you're looking at a church our size even you're looking at a church our size even you're looking at a church our size even to be like well why aren't you here I've to be like well why aren't you here I've to be like well why aren't you here I've listened to podcasts and conferences or

listened to podcasts and conferences or listened to podcasts and conferences or people like you have every church has to people like you have every church has to people like you have every church has to be here in this spot and if you're not be here in this spot and if you're not be here in this spot and if you're not you're missing it it's like I get it but you're missing it it's like I get it but you're missing it it's like I get it but also like we can't do all the things and also like we can't do all the things and also like we can't do all the things and at this point like let's do these few at this point like let's do these few at this point like let's do these few things really well and be great about things really well and be great about things really well and be great about that and further our reach in these that and further our reach in these that and further our reach in these spaces and then let's maybe think about spaces and then let's maybe think about spaces and then let's maybe think about adding something but that's even why um adding something but that's even why um adding something but that's even why um like our kids team doesn't have like our kids team doesn't have like our kids team doesn't have Instagram they're still on Facebook and Instagram they're still on Facebook and Instagram they're still on Facebook and and a lot of that Vision around like but and a lot of that Vision around like but and a lot of that Vision around like but Instagram requires different content Instagram requires different content Instagram requires different content than what Facebook does and they're just than what Facebook does and they're just than what Facebook does and they're just not equipped to like maintain that not equipped to like maintain that not equipped to like maintain that content creation and like the pacing of content creation and like the pacing of content creation and like the pacing of it and so it's really hard to say no it and so it's really hard to say no it and so it's really hard to say no when you actually like really believe in when you actually like really believe in when you actually like really believe in your mission to people for Jesus and your mission to people for Jesus and your mission to people for Jesus and that people are everywhere but we're not that people are everywhere but we're not that people are everywhere but we're not showing up everywhere it's hard to draw showing up everywhere it's hard to draw showing up everywhere it's hard to draw that line and decide where you're going that line and decide where you're going that line and decide where you're going to put it all yeah and that's a good to put it all yeah and that's a good to put it all yeah and that's a good point because working at a church and point because working at a church and point because working at a church and communicating a church like church communicating a church like church communicating a church like church Communications is very different than Communications is very different than Communications is very different than any other industry when you have another any other industry when you have another any other industry when you have another company or industry you're very focused company or industry you're very focused company or industry you're very focused on a targeted market and a targeted on a targeted market and a targeted on a targeted market and a targeted audience where when it comes to audience where when it comes to audience where when it comes to Christianity and our faith and our Christianity and our faith and our Christianity and our faith and our spirituality we want everyone to that spirituality we want everyone to that spirituality we want everyone to that and all of that exposure um but and all of that exposure um but and all of that exposure um but sometimes we can't do that just in one sometimes we can't do that just in one sometimes we can't do that just in one specific way whether it's a social media specific way whether it's a social media specific way whether it's a social media platform so it is that the wisdom is I platform so it is that the wisdom is I platform so it is that the wisdom is I know where I can invest I know where I know where I can invest I know where I know where I can invest I know where I have resources and time and that's where have resources and time and that's where have resources and time and that's where I'm going to sit in right now and as God I'm going to sit in right now and as God I'm going to sit in right now and as God enlarges my territory God sends the

enlarges my territory God sends the enlarges my territory God sends the people in our church then we can have people in our church then we can have people in our church then we can have those conversations of what other spaces those conversations of what other spaces those conversations of what other spaces can we occupy but it is very wise going can we occupy but it is very wise going can we occupy but it is very wise going right now this is where we're doing right now this is where we're doing right now this is where we're doing what's best and we're just going to what's best and we're just going to what's best and we're just going to trust God we're just going to trust God trust God we're just going to trust God trust God we're just going to trust God to spread the message and to bring to spread the message and to bring to spread the message and to bring people in that then can serve his people in that then can serve his people in that then can serve his kingdom even further absolutely kingdom even further absolutely kingdom even further absolutely absolutely that's great uh listeners of absolutely that's great uh listeners of absolutely that's great uh listeners of our podcast will have heard me say this our podcast will have heard me say this our podcast will have heard me say this many times but I think most churches many times but I think most churches many times but I think most churches overestimate what they can accomplish on overestimate what they can accomplish on overestimate what they can accomplish on social media um that the juice is not social media um that the juice is not social media um that the juice is not always worth the squeeze so the more always worth the squeeze so the more always worth the squeeze so the more tentacles you have going out there to tentacles you have going out there to tentacles you have going out there to the different channels and the different the different channels and the different the different channels and the different platforms and the different types of platforms and the different types of platforms and the different types of content that you're you're trying to content that you're you're trying to content that you're you're trying to create it just takes a lot of energy it create it just takes a lot of energy it create it just takes a lot of energy it takes a lot of energy to to uh to takes a lot of energy to to uh to takes a lot of energy to to uh to maintain it to create it to keep the maintain it to create it to keep the maintain it to create it to keep the pace so setting realistic expectations pace so setting realistic expectations pace so setting realistic expectations for what you can do and what you hope to for what you can do and what you hope to for what you can do and what you hope to gain from it uh I think is is is always gain from it uh I think is is is always gain from it uh I think is is is always is always really important let let's is always really important let let's is always really important let let's let's shift the conversation a little let's shift the conversation a little let's shift the conversation a little bit from from the social media space to bit from from the social media space to bit from from the social media space to just other Communications tools that just other Communications tools that just other Communications tools that you're using in the church you know em you're using in the church you know em you're using in the church you know em missional marketing we break our missional marketing we break our missional marketing we break our audience down into kind of three we we audience down into kind of three we we audience down into kind of three we we call them our three rings of call them our three rings of call them our three rings of communication ring one cental Circle communication ring one cental Circle communication ring one cental Circle would be your Eagle Brook family people would be your Eagle Brook family people would be your Eagle Brook family people who are connected to your church second who are connected to your church second who are connected to your church second ring is people who are in your ring is people who are in your ring is people who are in your Geographic Community actively looking Geographic Community actively looking Geographic Community actively looking for a church and then three ring three for a church and then three ring three for a church and then three ring three is everybody else in your geot targeted is everybody else in your geot targeted is everybody else in your geot targeted area who's not actively looking for a area who's not actively looking for a area who's not actively looking for a church but could benefit from some church but could benefit from some church but could benefit from some Ministry that you offer they're trying

Ministry that you offer they're trying Ministry that you offer they're trying to DIY some problem on the internet um to DIY some problem on the internet um to DIY some problem on the internet um let's talk a little bit about your ring let's talk a little bit about your ring let's talk a little bit about your ring one as it relates to Communications one as it relates to Communications one as it relates to Communications because again you're a big church a lot because again you're a big church a lot because again you're a big church a lot of locations a lot of campuses probably of locations a lot of campuses probably of locations a lot of campuses probably most of the time everybody's kind of most of the time everybody's kind of most of the time everybody's kind of tracking in the right direction but tracking in the right direction but tracking in the right direction but you've got a lot of bases to cover to you've got a lot of bases to cover to you've got a lot of bases to cover to make sure that people know what they're make sure that people know what they're make sure that people know what they're supposed to know when they're supposed supposed to know when they're supposed supposed to know when they're supposed to know it what are the primary ways to know it what are the primary ways to know it what are the primary ways that you are communicating with your that you are communicating with your that you are communicating with your ring one audience and I want you to I ring one audience and I want you to I ring one audience and I want you to I want you to expand on this in in two want you to expand on this in in two want you to expand on this in in two ways one with the rest of the staff and ways one with the rest of the staff and ways one with the rest of the staff and the ministry leaders in the church how the ministry leaders in the church how the ministry leaders in the church how do they get to you what they want do they get to you what they want do they get to you what they want communicated and then two how are you communicated and then two how are you communicated and then two how are you prioritizing what gets communicated and prioritizing what gets communicated and prioritizing what gets communicated and then three how are you actually then three how are you actually then three how are you actually communicating those things so are are communicating those things so are are communicating those things so are are you writing that down because I just you writing that down because I just you writing that down because I just asked you a really big question I asked you a really big question I asked you a really big question I started to write it down I'm like okay I started to write it down I'm like okay I started to write it down I'm like okay I have three questions sorry it was three have three questions sorry it was three have three questions sorry it was three questions yeah I you you get the big questions yeah I you you get the big questions yeah I you you get the big picture of what I'm trying to get at picture of what I'm trying to get at picture of what I'm trying to get at here is is how how do you how do you here is is how how do you how do you here is is how how do you how do you decide what gets communicated and what decide what gets communicated and what decide what gets communicated and what channels are you using it especially as channels are you using it especially as channels are you using it especially as it relates to you know every church has it relates to you know every church has it relates to you know every church has this tension that the children's this tension that the children's this tension that the children's ministry director or the family ministry ministry director or the family ministry ministry director or the family ministry director or the marriage Ministry director or the marriage Ministry director or the marriage Ministry director their Ministry is the most director their Ministry is the most director their Ministry is the most important Ministry in the church to them important Ministry in the church to them important Ministry in the church to them and so they're going to want to Champion and so they're going to want to Champion and so they're going to want to Champion the things that they need to communicate the things that they need to communicate the things that they need to communicate how do you as a team decide you know how do you as a team decide you know how do you as a team decide you know number one how do you receive those number one how do you receive those number one how do you receive those requests how do you decide what gets requests how do you decide what gets requests how do you decide what gets communicated and then what are the communicated and then what are the communicated and then what are the methods and the systems that you use to methods and the systems that you use to methods and the systems that you use to make sure that people know what they're make sure that people know what they're make sure that people know what they're supposed to know yeah it's like such an supposed to know yeah it's like such an supposed to know yeah it's like such an integrated process isn't it um you know

integrated process isn't it um you know integrated process isn't it um you know everything we do is really around the everything we do is really around the everything we do is really around the weekend if we didn't have the weekend weekend if we didn't have the weekend weekend if we didn't have the weekend then I think like Eagle Brook would look then I think like Eagle Brook would look then I think like Eagle Brook would look very different what's also unique about very different what's also unique about very different what's also unique about Eagle Brook is we're not in a fense bace Eagle Brook is we're not in a fense bace Eagle Brook is we're not in a fense bace church so uh back in the day with like church so uh back in the day with like church so uh back in the day with like the concept of simple Church we've taken the concept of simple Church we've taken the concept of simple Church we've taken on that that idea that concept to apply on that that idea that concept to apply on that that idea that concept to apply it into our space so uh contrary to like it into our space so uh contrary to like it into our space so uh contrary to like a lot of opinion and probably a lot of a lot of opinion and probably a lot of a lot of opinion and probably a lot of like uh what other churches are doing we like uh what other churches are doing we like uh what other churches are doing we don't actually have a women's ministry don't actually have a women's ministry don't actually have a women's ministry or a Men's Ministry we don't do VBS we or a Men's Ministry we don't do VBS we or a Men's Ministry we don't do VBS we don't have summer camp we do a few don't have summer camp we do a few don't have summer camp we do a few things really well and so one of the things really well and so one of the things really well and so one of the things we do really well is the weekend things we do really well is the weekend things we do really well is the weekend kids happens on the weekend we don't kids happens on the weekend we don't kids happens on the weekend we don't have kids programming throughout the have kids programming throughout the have kids programming throughout the week and then we have students that do week and then we have students that do week and then we have students that do happen on Wednesday so those three happen on Wednesday so those three happen on Wednesday so those three things which is like the weekend kids things which is like the weekend kids things which is like the weekend kids that happen on the weekend and then that happen on the weekend and then that happen on the weekend and then students that happen during the week students that happen during the week students that happen during the week those are our focus and so we pour all those are our focus and so we pour all those are our focus and so we pour all of our energy into helping people know of our energy into helping people know of our energy into helping people know what's happening on the weekend uh what what's happening on the weekend uh what what's happening on the weekend uh what we're talking about not even who we're we're talking about not even who we're we're talking about not even who we're talking about but or what who's speaking talking about but or what who's speaking talking about but or what who's speaking rather but what the topic um and how rather but what the topic um and how rather but what the topic um and how they can experience us whether that's in they can experience us whether that's in they can experience us whether that's in person or online uh also kids and then person or online uh also kids and then person or online uh also kids and then again with students um so what's unique again with students um so what's unique again with students um so what's unique that really unifies our staff and our that really unifies our staff and our that really unifies our staff and our team is that we're so laser focused on team is that we're so laser focused on team is that we're so laser focused on reaching people for Jesus and if the reaching people for Jesus and if the reaching people for Jesus and if the thing that we're doing isn't going to thing that we're doing isn't going to thing that we're doing isn't going to reach people we're not going to do it reach people we're not going to do it reach people we're not going to do it and so it's actually very streamlining and so it's actually very streamlining and so it's actually very streamlining in our like event process so for example in our like event process so for example in our like event process so for example we had we had we had baptism last weekend I guess it's maybe baptism last weekend I guess it's maybe baptism last weekend I guess it's maybe 10 days ago week and a half ago and that

10 days ago week and a half ago and that 10 days ago week and a half ago and that we know as a church like that is the we know as a church like that is the we know as a church like that is the focus we're not competing with VBS and focus we're not competing with VBS and focus we're not competing with VBS and we're not competing with other events we're not competing with other events we're not competing with other events things that are happening at our church things that are happening at our church things that are happening at our church so there's like Beauty in being laser so there's like Beauty in being laser so there's like Beauty in being laser focused about your mission being laser focused about your mission being laser focused about your mission being laser focused as a team and as a staff so that focused as a team and as a staff so that focused as a team and as a staff so that I'm not getting a request that says like I'm not getting a request that says like I'm not getting a request that says like hey we have this H potluck on Friday hey we have this H potluck on Friday hey we have this H potluck on Friday night um because that's not the kind of night um because that's not the kind of night um because that's not the kind of church that we are we just don't like church that we are we just don't like church that we are we just don't like sit in that strategy now if one of our sit in that strategy now if one of our sit in that strategy now if one of our campuses says hey caran we want to campuses says hey caran we want to campuses says hey caran we want to because we are a Saturday Sunday church because we are a Saturday Sunday church because we are a Saturday Sunday church so we want to strengthen our tender on so we want to strengthen our tender on so we want to strengthen our tender on Saturdays and here's how we're going to Saturdays and here's how we're going to Saturdays and here's how we're going to do it we're going to do like Saturday do it we're going to do like Saturday do it we're going to do like Saturday night Saturday night events in between night Saturday night events in between night Saturday night events in between services or after service outside cool services or after service outside cool services or after service outside cool we'll include that content into your we'll include that content into your we'll include that content into your campus enote and beyond that you've got campus enote and beyond that you've got campus enote and beyond that you've got Facebook you've got weekend space when Facebook you've got weekend space when Facebook you've got weekend space when you get up and give your announcements you get up and give your announcements you get up and give your announcements and share some Vision around Eagle Brook and share some Vision around Eagle Brook and share some Vision around Eagle Brook and the campus and your volunteer and the campus and your volunteer and the campus and your volunteer huddles and volunteer spaces so we've huddles and volunteer spaces so we've huddles and volunteer spaces so we've like created very unique channels for uh like created very unique channels for uh like created very unique channels for uh campuses to share what's happening campuses to share what's happening campuses to share what's happening specific to them their location but specific to them their location but specific to them their location but other than that when it's a global event other than that when it's a global event other than that when it's a global event like the global event takes over all the like the global event takes over all the like the global event takes over all the communication we're very I'd say very communication we're very I'd say very communication we're very I'd say very clear and strategic with saying like hey clear and strategic with saying like hey clear and strategic with saying like hey this is what you're majoring in this is this is what you're majoring in this is this is what you're majoring in this is what you're minoring in and if it's not what you're minoring in and if it's not what you're minoring in and if it's not within that space then there's not like within that space then there's not like within that space then there's not like this isn't the right time for that this isn't the right time for that this isn't the right time for that messaging and so I'd say we don't get a messaging and so I'd say we don't get a messaging and so I'd say we don't get a ton of requests um contrary to what like

ton of requests um contrary to what like ton of requests um contrary to what like some other churches might experience some other churches might experience some other churches might experience just because we're so laser focused in just because we're so laser focused in just because we're so laser focused in our approach and how we do Church our approach and how we do Church our approach and how we do Church what what tools are you using primarily what what tools are you using primarily what what tools are you using primarily for communication uh email text for communication uh email text for communication uh email text messaging an app uh website like what messaging an app uh website like what messaging an app uh website like what how do you prioritize those things yeah how do you prioritize those things yeah how do you prioritize those things yeah we use an app we use email we do text we use an app we use email we do text we use an app we use email we do text messaging but again we don't we don't messaging but again we don't we don't messaging but again we don't we don't text message the way everybody else text text message the way everybody else text text message the way everybody else text messages we don't have ongoing messages we don't have ongoing messages we don't have ongoing conversation with people right now text conversation with people right now text conversation with people right now text messaging serves as like a a vehicle to messaging serves as like a a vehicle to messaging serves as like a a vehicle to get information out to people so you get information out to people so you get information out to people so you want to be involved in a small group want to be involved in a small group want to be involved in a small group text groups to our number and we'll send text groups to our number and we'll send text groups to our number and we'll send you like a link now I don't know if it's you like a link now I don't know if it's you like a link now I don't know if it's like the best way to utilize texting for like the best way to utilize texting for like the best way to utilize texting for us but it's where we're at right now and us but it's where we're at right now and us but it's where we're at right now and it's working for people to just like get it's working for people to just like get it's working for people to just like get people in the door to create a low bar people in the door to create a low bar people in the door to create a low bar of Entry so more people can just access of Entry so more people can just access of Entry so more people can just access the information to be able to take their the information to be able to take their the information to be able to take their next step in faith um so texting looks next step in faith um so texting looks next step in faith um so texting looks different for us our app also looks different for us our app also looks different for us our app also looks different we consider our app to be a different we consider our app to be a different we consider our app to be a place that once you've sort of decided place that once you've sort of decided place that once you've sort of decided Eagle Brook Church is home for you uh Eagle Brook Church is home for you uh Eagle Brook Church is home for you uh then we ask you to download the app and then we ask you to download the app and then we ask you to download the app and in the app it's really just a place for in the app it's really just a place for in the app it's really just a place for you to grow but also not a place for you you to grow but also not a place for you you to grow but also not a place for you to like sign up to do things or find out to like sign up to do things or find out to like sign up to do things or find out what's next it's like how do I spend what's next it's like how do I spend what's next it's like how do I spend time with God here's some like great time with God here's some like great time with God here's some like great tools studies plans so our app you know tools studies plans so our app you know tools studies plans so our app you know looks a little bit different it's not a looks a little bit different it's not a looks a little bit different it's not a replica of our replica of our replica of our website okay um I'm I'm gonna shift one website okay um I'm I'm gonna shift one website okay um I'm I'm gonna shift one more time we have we have a we have a more time we have we have a we have a more time we have we have a we have a few minutes left and here's something

few minutes left and here's something few minutes left and here's something that you've you've hit on repeatedly is that you've you've hit on repeatedly is that you've you've hit on repeatedly is that you have this laser focused effort that you have this laser focused effort that you have this laser focused effort to reach people who are far from God uh to reach people who are far from God uh to reach people who are far from God uh to reach the unchurched the dechurched to reach the unchurched the dechurched to reach the unchurched the dechurched uh the lost people in your community how uh the lost people in your community how uh the lost people in your community how are you how are you utilizing um are you how are you utilizing um are you how are you utilizing um marketing your messaging what are you marketing your messaging what are you marketing your messaging what are you doing as a church to get the attention doing as a church to get the attention doing as a church to get the attention of the unchurched people in your of the unchurched people in your of the unchurched people in your community well I would say the the community well I would say the the community well I would say the the climate in Minnesota is just very open climate in Minnesota is just very open climate in Minnesota is just very open like very open to church open to trying like very open to church open to trying like very open to church open to trying it out open to the invitation so we it out open to the invitation so we it out open to the invitation so we really do leverage invitation quite a really do leverage invitation quite a really do leverage invitation quite a bit at Eaglebrook I'd say the majority bit at Eaglebrook I'd say the majority bit at Eaglebrook I'd say the majority of people who come to Eaglebrook have of people who come to Eaglebrook have of people who come to Eaglebrook have come by way of word of mouth because come by way of word of mouth because come by way of word of mouth because somebody has been like hey I had this somebody has been like hey I had this somebody has been like hey I had this experience at church unlike an experience at church unlike an experience at church unlike an experience I had growing up or experience I had growing up or experience I had growing up or previously Minnesota's predominantly previously Minnesota's predominantly previously Minnesota's predominantly like Catholic Lutheran communities um so like Catholic Lutheran communities um so like Catholic Lutheran communities um so Eagle Brook is a very different we fall Eagle Brook is a very different we fall Eagle Brook is a very different we fall Baptist but feel very non-denominational Baptist but feel very non-denominational Baptist but feel very non-denominational so people who are checking us out are so people who are checking us out are so people who are checking us out are are like oh that's a different that's are like oh that's a different that's are like oh that's a different that's different that's not how church I different that's not how church I different that's not how church I remember it to be remember it to be remember it to be um so some of the things that we really um so some of the things that we really um so some of the things that we really value is relatability accessibility value is relatability accessibility value is relatability accessibility conversational that we can laugh it's conversational that we can laugh it's conversational that we can laugh it's one of my favorite things about Eagle one of my favorite things about Eagle one of my favorite things about Eagle Brook is that I'm sitting in a service Brook is that I'm sitting in a service Brook is that I'm sitting in a service and I'm laughing I just think as a and I'm laughing I just think as a and I'm laughing I just think as a people in a culture and Society like people in a culture and Society like people in a culture and Society like there's so much heavy and I love that we there's so much heavy and I love that we there's so much heavy and I love that we can just lighten the load a little bit can just lighten the load a little bit can just lighten the load a little bit and just laugh together so humor done in and just laugh together so humor done in and just laugh together so humor done in the right way uh just really lifts the L

the right way uh just really lifts the L the right way uh just really lifts the L and people are like and people are like and people are like oh I don't have to come in knowing so a oh I don't have to come in knowing so a oh I don't have to come in knowing so a little bit of our framework of Eagle little bit of our framework of Eagle little bit of our framework of Eagle Brook is to just be very relatable Brook is to just be very relatable Brook is to just be very relatable engaging accessible conversational so engaging accessible conversational so engaging accessible conversational so that people don't feel like they have to that people don't feel like they have to that people don't feel like they have to come knowing Church to engage with us come knowing Church to engage with us come knowing Church to engage with us and I would say that transfers quite a and I would say that transfers quite a and I would say that transfers quite a bit into like our marketing so we want bit into like our marketing so we want bit into like our marketing so we want to like like one of our one of our to like like one of our one of our to like like one of our one of our marketing pieces right now because it's marketing pieces right now because it's marketing pieces right now because it's summertime and we don't get a long summertime and we don't get a long summertime and we don't get a long summer here in Minnesota but it says um summer here in Minnesota but it says um summer here in Minnesota but it says um your cabin looks amazing take us with your cabin looks amazing take us with your cabin looks amazing take us with you and it says Eagle broke online and you and it says Eagle broke online and you and it says Eagle broke online and it's really like people are moving like it's really like people are moving like it's really like people are moving like up into Cabin Country they catch us on up into Cabin Country they catch us on up into Cabin Country they catch us on the highway like oh your cabin looks the highway like oh your cabin looks the highway like oh your cabin looks amazing like we want to go too but you amazing like we want to go too but you amazing like we want to go too but you could take us with you because we have could take us with you because we have could take us with you because we have an online experience so you don't an online experience so you don't an online experience so you don't actually miss a weekend so we try to actually miss a weekend so we try to actually miss a weekend so we try to take like these values of like who Eagle take like these values of like who Eagle take like these values of like who Eagle Brook is and transfert directly into our Brook is and transfert directly into our Brook is and transfert directly into our marketing so whether you see that marketing so whether you see that marketing so whether you see that through a digital ad or you see it on through a digital ad or you see it on through a digital ad or you see it on our social spaces that's just organic our social spaces that's just organic our social spaces that's just organic through email communication through our through email communication through our through email communication through our text messages we just try to be like text messages we just try to be like text messages we just try to be like one-on-one conversation but really one-on-one conversation but really one-on-one conversation but really knowing that we're not one-on when we're knowing that we're not one-on when we're knowing that we're not one-on when we're having conversations with the masses but having conversations with the masses but having conversations with the masses but hopefully you feel like you're the only hopefully you feel like you're the only hopefully you feel like you're the only one like hey we want to go to your cabin one like hey we want to go to your cabin one like hey we want to go to your cabin too like that's pretty cool or another too like that's pretty cool or another too like that's pretty cool or another one is like yeah you could wear your one is like yeah you could wear your one is like yeah you could wear your flipflops you like it's just trying to flipflops you like it's just trying to flipflops you like it's just trying to be light light light light there's just be light light light light there's just be light light light light there's just so much heavy and weight we want to just so much heavy and weight we want to just so much heavy and weight we want to just meet people where they're at and that meet people where they're at and that meet people where they're at and that you don't have to come any differently you don't have to come any differently you don't have to come any differently just come from the lake show up at just come from the lake show up at just come from the lake show up at church and we're just glad you're here church and we're just glad you're here church and we're just glad you're here yeah and that shows very good cultural

yeah and that shows very good cultural yeah and that shows very good cultural awareness because I mean Minnesota is no awareness because I mean Minnesota is no awareness because I mean Minnesota is no know for its people being very open and know for its people being very open and know for its people being very open and um welcoming so that shows a good um welcoming so that shows a good um welcoming so that shows a good Community awareness and cultural Community awareness and cultural Community awareness and cultural awareness and leaning into that so um awareness and leaning into that so um awareness and leaning into that so um smart branding in addition thank you I smart branding in addition thank you I smart branding in addition thank you I got a great team who spent lots of hours got a great team who spent lots of hours got a great team who spent lots of hours just like what what's like the clever just like what what's like the clever just like what what's like the clever thing we can say that is also meaningful thing we can say that is also meaningful thing we can say that is also meaningful thoughtful like huh you know it's like thoughtful like huh you know it's like thoughtful like huh you know it's like at some point whether you know B you at some point whether you know B you at some point whether you know B you alluded you know to like when do people alluded you know to like when do people alluded you know to like when do people like dial in like with Eagle Brook if like dial in like with Eagle Brook if like dial in like with Eagle Brook if there's like a a something they're there's like a a something they're there's like a a something they're navigating that's really tough and does navigating that's really tough and does navigating that's really tough and does Eagle Brook come to mind and that's kind Eagle Brook come to mind and that's kind Eagle Brook come to mind and that's kind of what we just want to be we know that of what we just want to be we know that of what we just want to be we know that sometimes marketing isn't just like a sometimes marketing isn't just like a sometimes marketing isn't just like a quick run but it's a little bit of a quick run but it's a little bit of a quick run but it's a little bit of a Long play that you know when there is a Long play that you know when there is a Long play that you know when there is a catalytic moment that's in it's catalytic moment that's in it's catalytic moment that's in it's happening in somebody's life whether happening in somebody's life whether happening in somebody's life whether it's like grief or loss or difficulty or it's like grief or loss or difficulty or it's like grief or loss or difficulty or maybe they're celebrating like birth of maybe they're celebrating like birth of maybe they're celebrating like birth of a child they like hey these are all a child they like hey these are all a child they like hey these are all moments we believe that people start to moments we believe that people start to moments we believe that people start to like engage with a church we just want like engage with a church we just want like engage with a church we just want to be top of mind when when they hit to be top of mind when when they hit to be top of mind when when they hit that moment in life just be like oh that moment in life just be like oh that moment in life just be like oh actually like I heard about Eaglebrook actually like I heard about Eaglebrook actually like I heard about Eaglebrook or I saw that thing or I they or I saw that thing or I they or I saw that thing or I they intersected with my life in some way we intersected with my life in some way we intersected with my life in some way we just want to be ready and be available just want to be ready and be available just want to be ready and be available when when they are and when they're when when they are and when they're when when they are and when they're ready to experience Jesus and then once ready to experience Jesus and then once ready to experience Jesus and then once they come to experience us we want to they come to experience us we want to they come to experience us we want to keep as many low bars as possible so keep as many low bars as possible so keep as many low bars as possible so it's distraction free and they actually it's distraction free and they actually it's distraction free and they actually just get to like meet Jesus in his face just get to like meet Jesus in his face just get to like meet Jesus in his face when they're ready so that's a little when they're ready so that's a little when they're ready so that's a little bit of just like the integrated

bit of just like the integrated bit of just like the integrated experience just kind of all funnel experience just kind of all funnel experience just kind of all funnel together and builds on each other I wna together and builds on each other I wna together and builds on each other I wna I'm G to ask you I'm G to ask you a I'm G to ask you I'm G to ask you a I'm G to ask you I'm G to ask you a question it wasn't I I you know for full question it wasn't I I you know for full question it wasn't I I you know for full disclosure I always send our guests some disclosure I always send our guests some disclosure I always send our guests some some basic starter questions for our some basic starter questions for our some basic starter questions for our conversation and those who listen to the conversation and those who listen to the conversation and those who listen to the podcast with Jason Hamrock know that podcast with Jason Hamrock know that podcast with Jason Hamrock know that he'd never sticks to the script I'm he'd never sticks to the script I'm he'd never sticks to the script I'm gonna go off script I'm gonna pull a ham gonna go off script I'm gonna pull a ham gonna go off script I'm gonna pull a ham Rock here um and and if hopefully I'm Rock here um and and if hopefully I'm Rock here um and and if hopefully I'm not putting you on the spot think not putting you on the spot think not putting you on the spot think thinking back through all the years that thinking back through all the years that thinking back through all the years that you've been um doing the communications you've been um doing the communications you've been um doing the communications and the marketing do you have a favorite and the marketing do you have a favorite and the marketing do you have a favorite marketing moment one of those things marketing moment one of those things marketing moment one of those things that you did as a church that you look that you did as a church that you look that you did as a church that you look back on and go oh we you know we we we back on and go oh we you know we we we back on and go oh we you know we we we hit a gold mine on that particular hit a gold mine on that particular hit a gold mine on that particular initiative that plan that strategy initiative that plan that strategy initiative that plan that strategy anything stick out to you oh there's anything stick out to you oh there's anything stick out to you oh there's there's got to give me a second here to there's got to give me a second here to there's got to give me a second here to just like go through my file system just like go through my file system just like go through my file system we'll play the we'll we'll press pause we'll play the we'll we'll press pause we'll play the we'll we'll press pause and we'll play the Jeopardy theme while and we'll play the Jeopardy theme while and we'll play the Jeopardy theme while you think about it you think about it you think about it um I did put you on the spot sorry you um I did put you on the spot sorry you um I did put you on the spot sorry you did okay got one okay I got I got an did okay got one okay I got I got an did okay got one okay I got I got an idea so idea so idea so um I believe it was fall of 2021 because um I believe it was fall of 2021 because um I believe it was fall of 2021 because I believe people were still online I believe people were still online I believe people were still online starting to come back you know we were starting to come back you know we were starting to come back you know we were just kind of in this in between space just kind of in this in between space just kind of in this in between space coming out of the pandemic and again I coming out of the pandemic and again I coming out of the pandemic and again I know I've said this a lot in this in know I've said this a lot in this in know I've said this a lot in this in this conversation about just like the this conversation about just like the this conversation about just like the heaviness of the world but that is just heaviness of the world but that is just heaviness of the world but that is just kind of where we're at right now just a kind of where we're at right now just a kind of where we're at right now just a lot of heavy um in 2021 in the lot of heavy um in 2021 in the lot of heavy um in 2021 in the fall um lots of heavy we came out with a

fall um lots of heavy we came out with a fall um lots of heavy we came out with a series called how happiness happens uh series called how happiness happens uh series called how happiness happens uh in and so one of the ideas we had as a in and so one of the ideas we had as a in and so one of the ideas we had as a team was let's um let's deliver happy team was let's um let's deliver happy team was let's um let's deliver happy bags happy happy bags to people and so bags happy happy bags to people and so bags happy happy bags to people and so what we included in them were like um what we included in them were like um what we included in them were like um kites bubbles I think there was kind of kites bubbles I think there was kind of kites bubbles I think there was kind of like a coffee um there was a coffee bag like a coffee um there was a coffee bag like a coffee um there was a coffee bag and then essentially like a family bag and then essentially like a family bag and then essentially like a family bag and so we essentially I don't even and so we essentially I don't even and so we essentially I don't even remember remember what the count was but remember remember what the count was but remember remember what the count was but we had all these bags stuffed and ready we had all these bags stuffed and ready we had all these bags stuffed and ready to go we delivered them to our campus to go we delivered them to our campus to go we delivered them to our campus teams which was you know I don't know teams which was you know I don't know teams which was you know I don't know how many campuses we had at the point at how many campuses we had at the point at how many campuses we had at the point at that time but a way to engage our campus that time but a way to engage our campus that time but a way to engage our campus and not just like our Central team but and not just like our Central team but and not just like our Central team but we said like hey you get x amount of we said like hey you get x amount of we said like hey you get x amount of bags just go deliver them to people and bags just go deliver them to people and bags just go deliver them to people and say like I see you you maybe not haven't say like I see you you maybe not haven't say like I see you you maybe not haven't returned but we're like we're glad returned but we're like we're glad returned but we're like we're glad you're still engaged with us and just you're still engaged with us and just you're still engaged with us and just show up at people's doorsteps and ring show up at people's doorsteps and ring show up at people's doorsteps and ring the doorbell leave the bag ring the the doorbell leave the bag ring the the doorbell leave the bag ring the doorbell have a conversation and we just doorbell have a conversation and we just doorbell have a conversation and we just dropped happy bags to people but then dropped happy bags to people but then dropped happy bags to people but then the rest of the like um the rest of the the rest of the like um the rest of the the rest of the like um the rest of the campaign essentially leading up into campaign essentially leading up into campaign essentially leading up into like our fall kickoff in September was like our fall kickoff in September was like our fall kickoff in September was that each week we were GNA have a little that each week we were GNA have a little that each week we were GNA have a little like nugget of a giveaway you know like nugget of a giveaway you know like nugget of a giveaway you know people love Chick-fil-A cookies we gave people love Chick-fil-A cookies we gave people love Chick-fil-A cookies we gave away Chick-fil-A cookies one week uh one away Chick-fil-A cookies one week uh one away Chick-fil-A cookies one week uh one week we had these t-shirts that were week we had these t-shirts that were week we had these t-shirts that were very uh colorful which I'd say is very uh colorful which I'd say is very uh colorful which I'd say is probably not like our favorite tone but probably not like our favorite tone but probably not like our favorite tone but it was a very colorful like t-shirts and it was a very colorful like t-shirts and it was a very colorful like t-shirts and people just got free t-shirts so what people just got free t-shirts so what people just got free t-shirts so what are we three years past that I am still are we three years past that I am still are we three years past that I am still seeing t-shirts every like baptism my

seeing t-shirts every like baptism my seeing t-shirts every like baptism my neighbors have them like all all the neighbors have them like all all the neighbors have them like all all the things people are still wearing these things people are still wearing these things people are still wearing these t-shirts and what it really did is I t-shirts and what it really did is I t-shirts and what it really did is I actually feel like The Branding was so actually feel like The Branding was so actually feel like The Branding was so light and fun and playful that it just light and fun and playful that it just light and fun and playful that it just elicited this like Joy I mean I am elicited this like Joy I mean I am elicited this like Joy I mean I am getting excited just like revisiting getting excited just like revisiting getting excited just like revisiting this campaign that we did of like this campaign that we did of like this campaign that we did of like empowering our campuses to deliver happy empowering our campuses to deliver happy empowering our campuses to deliver happy bags to people who maybe weren't even bags to people who maybe weren't even bags to people who maybe weren't even part of the church but just said like part of the church but just said like part of the church but just said like hey you're a neighbor and we know you've hey you're a neighbor and we know you've hey you're a neighbor and we know you've got kids and you maybe put up with us got kids and you maybe put up with us got kids and you maybe put up with us when we like do loud things outside but when we like do loud things outside but when we like do loud things outside but and all the traffic that comes around and all the traffic that comes around and all the traffic that comes around our locations but hey we see you just our locations but hey we see you just our locations but hey we see you just like thanks for for being you and anyway like thanks for for being you and anyway like thanks for for being you and anyway I was revisiting that actually with um a I was revisiting that actually with um a I was revisiting that actually with um a a campus yesterday when they're like hey a campus yesterday when they're like hey a campus yesterday when they're like hey we love to reach our neighborhood do you we love to reach our neighborhood do you we love to reach our neighborhood do you have any ideas and remember when we did have any ideas and remember when we did have any ideas and remember when we did these happy bags and she's like no I these happy bags and she's like no I these happy bags and she's like no I wasn't on staff and like let me tell you wasn't on staff and like let me tell you wasn't on staff and like let me tell you about the amount of happy that we about the amount of happy that we about the amount of happy that we dropped in people's doorsteps throughout dropped in people's doorsteps throughout dropped in people's doorsteps throughout the day and I think in that season it the day and I think in that season it the day and I think in that season it was just like churches were just trying was just like churches were just trying was just like churches were just trying to figure out what the next season of to figure out what the next season of to figure out what the next season of church looked like and just to do church looked like and just to do church looked like and just to do something that felt different um we like something that felt different um we like something that felt different um we like to call it right is it like the purple to call it right is it like the purple to call it right is it like the purple cow have you guys yeah yeah Seth cow have you guys yeah yeah Seth cow have you guys yeah yeah Seth Gooden's book Purple Cow yes just wanted Gooden's book Purple Cow yes just wanted Gooden's book Purple Cow yes just wanted a purple cow a moment and just market a purple cow a moment and just market a purple cow a moment and just market for people and people again I think are for people and people again I think are for people and people again I think are still connected to that and it's fun to still connected to that and it's fun to still connected to that and it's fun to see like oh you were here in 2021 see like oh you were here in 2021 see like oh you were here in 2021 because you're still wearing the T-shirt because you're still wearing the T-shirt because you're still wearing the T-shirt you know so with a lot of growth at a you know so with a lot of growth at a you know so with a lot of growth at a church like ours it's like fun to see church like ours it's like fun to see church like ours it's like fun to see people who have some longevity so the people who have some longevity so the people who have some longevity so the t-shirts are like a fun do it that's t-shirts are like a fun do it that's t-shirts are like a fun do it that's very cool I like the Happy bag idea very cool I like the Happy bag idea very cool I like the Happy bag idea that's pretty neat he what what what are

that's pretty neat he what what what are that's pretty neat he what what what are the odds that you could find a photo of the odds that you could find a photo of the odds that you could find a photo of a happy bag and send me a photo any any a happy bag and send me a photo any any a happy bag and send me a photo any any CH oh I will absolutely find all right CH oh I will absolutely find all right CH oh I will absolutely find all right we'll we'll include that in the show we'll we'll include that in the show we'll we'll include that in the show here so if you're watching on our here so if you're watching on our here so if you're watching on our YouTube channel hope hopefully we had a YouTube channel hope hopefully we had a YouTube channel hope hopefully we had a picture and uh I got Randall to throw picture and uh I got Randall to throw picture and uh I got Randall to throw that in to the uh to to the screen here that in to the uh to to the screen here that in to the uh to to the screen here when we're talking about the happy bags when we're talking about the happy bags when we're talking about the happy bags that's a pretty cool idea hey we need to that's a pretty cool idea hey we need to that's a pretty cool idea hey we need to uh we need to land the plane this has uh we need to land the plane this has uh we need to land the plane this has been a great conversation Carri and we been a great conversation Carri and we been a great conversation Carri and we really appreciate you uh taking the time really appreciate you uh taking the time really appreciate you uh taking the time uh to just share what's going on in your uh to just share what's going on in your uh to just share what's going on in your ministry and in your church um just a ministry and in your church um just a ministry and in your church um just a couple of parting questions here who do couple of parting questions here who do couple of parting questions here who do you look to and listen to read to you look to and listen to read to you look to and listen to read to improve in your own uh marketing improve in your own uh marketing improve in your own uh marketing Communications and Ministry skills do Communications and Ministry skills do Communications and Ministry skills do you have any places that you go or you have any places that you go or you have any places that you go or people that you lean into to learn from people that you lean into to learn from people that you lean into to learn from well there's a couple I mean when I well there's a couple I mean when I well there's a couple I mean when I think about marketing specific Jeff think about marketing specific Jeff think about marketing specific Jeff Henderson's book know who you're for has Henderson's book know who you're for has Henderson's book know who you're for has really changed just like the strategy of really changed just like the strategy of really changed just like the strategy of marketing with Eagle Brook and really marketing with Eagle Brook and really marketing with Eagle Brook and really just how we message across all of our just how we message across all of our just how we message across all of our platforms email website um social for platforms email website um social for platforms email website um social for sure but I would say like the broader sure but I would say like the broader sure but I would say like the broader like more like continuous piece is like like more like continuous piece is like like more like continuous piece is like we've got some great friends at glue you we've got some great friends at glue you we've got some great friends at glue you guys know the people at glue they have guys know the people at glue they have guys know the people at glue they have done so much to just like help support done so much to just like help support done so much to just like help support encourage and just help us like think a encourage and just help us like think a encourage and just help us like think a little bit more innovatively and one little bit more innovatively and one little bit more innovatively and one thing that's really like shaped the way thing that's really like shaped the way thing that's really like shaped the way that we think is just the idea of that we think is just the idea of that we think is just the idea of experimenting trying I think a lot of experimenting trying I think a lot of experimenting trying I think a lot of times like and I said it already earlier times like and I said it already earlier times like and I said it already earlier like you get paralyzed not knowing how like you get paralyzed not knowing how like you get paralyzed not knowing how to to do the thing or that it's not to to do the thing or that it's not to to do the thing or that it's not perfect or it's not all thought out what perfect or it's not all thought out what perfect or it's not all thought out what our friends at glue have just encouraged

our friends at glue have just encouraged our friends at glue have just encouraged us over the years is like just try it it us over the years is like just try it it us over the years is like just try it it doesn't have to be perfect try it learn doesn't have to be perfect try it learn doesn't have to be perfect try it learn something turn the dial and try it again something turn the dial and try it again something turn the dial and try it again um so I'd say Like Glue Jeff Henderson's um so I'd say Like Glue Jeff Henderson's um so I'd say Like Glue Jeff Henderson's got a great book and you know it's like got a great book and you know it's like got a great book and you know it's like comms forums these kinds of comms forums these kinds of comms forums these kinds of conversations just keep me like learning conversations just keep me like learning conversations just keep me like learning but I always look to the marketplace but I always look to the marketplace but I always look to the marketplace because you know the marketplace is like because you know the marketplace is like because you know the marketplace is like really inspiring it's fun to be able to really inspiring it's fun to be able to really inspiring it's fun to be able to take something that's trending over take something that's trending over take something that's trending over there or just sparking some curiosity there or just sparking some curiosity there or just sparking some curiosity and see how you can apply it into a and see how you can apply it into a and see how you can apply it into a church context yeah that's very cool church context yeah that's very cool church context yeah that's very cool well Ken thanks again for joining us well Ken thanks again for joining us well Ken thanks again for joining us Zach thanks for being my co-host today Zach thanks for being my co-host today Zach thanks for being my co-host today Zach do you have do you have any Zach do you have do you have any Zach do you have do you have any partying words for our audience or for partying words for our audience or for partying words for our audience or for keran before we shut this down no I love keran before we shut this down no I love keran before we shut this down no I love the conversation thanks for letting me the conversation thanks for letting me the conversation thanks for letting me join along hey thanks for letting me join along hey thanks for letting me join along hey thanks for letting me join along this was such a treat for me join along this was such a treat for me join along this was such a treat for me today so thanks for the work that you today so thanks for the work that you today so thanks for the work that you guys are doing you guys are making a guys are doing you guys are making a guys are doing you guys are making a real difference supporting churches and real difference supporting churches and real difference supporting churches and leaders and helping us think about Comm leaders and helping us think about Comm leaders and helping us think about Comm in a new Fresh way so thank you for your in a new Fresh way so thank you for your in a new Fresh way so thank you for your investment in us we absolutely love what investment in us we absolutely love what investment in us we absolutely love what we get to do and uh we love doing this we get to do and uh we love doing this we get to do and uh we love doing this podcast and getting to meet people like podcast and getting to meet people like podcast and getting to meet people like you for those of you who have actually you for those of you who have actually you for those of you who have actually made it all the way to the end of this made it all the way to the end of this made it all the way to the end of this episode congratulations it's uh been a episode congratulations it's uh been a episode congratulations it's uh been a great conversation and I'd be surprised great conversation and I'd be surprised great conversation and I'd be surprised if you didn't make it all the way to the if you didn't make it all the way to the if you didn't make it all the way to the end we're going to link to uh the end we're going to link to uh the end we're going to link to uh the Eaglebrook uh website you can go and Eaglebrook uh website you can go and Eaglebrook uh website you can go and follow them on all the socials and uh follow them on all the socials and uh follow them on all the socials and uh I'm I'm sure that if you if you want to I'm I'm sure that if you if you want to I'm I'm sure that if you if you want to connect with Kenne uh you can do that connect with Kenne uh you can do that connect with Kenne uh you can do that through the Church website through through the Church website through through the Church website through LinkedIn I'm sure that she'd be happy to LinkedIn I'm sure that she'd be happy to LinkedIn I'm sure that she'd be happy to connect with you there if you have any connect with you there if you have any connect with you there if you have any follow-up questions um please make sure follow-up questions um please make sure follow-up questions um please make sure that you subscribe wherever you listen

that you subscribe wherever you listen that you subscribe wherever you listen to your favorite podcast episodes if you to your favorite podcast episodes if you to your favorite podcast episodes if you haven't done that uh we've been a little haven't done that uh we've been a little haven't done that uh we've been a little sporadic with uh the release of our sporadic with uh the release of our sporadic with uh the release of our episodes we aim for one every Friday but episodes we aim for one every Friday but episodes we aim for one every Friday but the summer months have been kind of the summer months have been kind of the summer months have been kind of tough so uh we've been a little less tough so uh we've been a little less tough so uh we've been a little less consistent the last few weeks or so so consistent the last few weeks or so so consistent the last few weeks or so so if you're subscribed you don't miss if you're subscribed you don't miss if you're subscribed you don't miss anything and we don't want you to miss anything and we don't want you to miss anything and we don't want you to miss anything we got some great guests coming anything we got some great guests coming anything we got some great guests coming up here in the next few weeks so uh up here in the next few weeks so uh up here in the next few weeks so uh thanks again for tuning in to the thanks again for tuning in to the thanks again for tuning in to the missional marketing podcast thanks Zack missional marketing podcast thanks Zack missional marketing podcast thanks Zack for being my co-host and caran thanks for being my co-host and caran thanks for being my co-host and caran thanks for joining us today thank you thank you for joining us today thank you thank you for joining us today thank you thank you [Applause]