What Are The Best Website Platforms for Churches? (And Other Burning Questions)

the best hands down easily the best the best hands down easily the best platform out there is WordPress in in my platform out there is WordPress in in my platform out there is WordPress in in my opinion here's why WordPress it's it's opinion here's why WordPress it's it's opinion here's why WordPress it's it's the largest largest platform so of the largest largest platform so of the largest largest platform so of Church of or not Church of websites Church of or not Church of websites Church of or not Church of websites around the world so it's open source you around the world so it's open source you around the world so it's open source you you download WordPress you can buy a you download WordPress you can buy a you download WordPress you can buy a theme they're like 80 bucks then you can theme they're like 80 bucks then you can theme they're like 80 bucks then you can go build it's incredibly secure it's go build it's incredibly secure it's go build it's incredibly secure it's super userfriendly super userfriendly super userfriendly um SEO is perfect for for WordPress and um SEO is perfect for for WordPress and um SEO is perfect for for WordPress and there are a lot of great themes who that there are a lot of great themes who that there are a lot of great themes who that make it user friendly for you to edit make it user friendly for you to edit make it user friendly for you to edit your website so I mean my my default your website so I mean my my default your website so I mean my my default answer is WordPress if if a church is answer is WordPress if if a church is answer is WordPress if if a church is asking me Jason we're thinking about asking me Jason we're thinking about asking me Jason we're thinking about rebuilding our website what would you rebuilding our website what would you rebuilding our website what would you recommend recommend recommend WordPress this is season 4 episode 8 of WordPress this is season 4 episode 8 of WordPress this is season 4 episode 8 of the missional marketing podcast the the missional marketing podcast the the missional marketing podcast the 132nd time that Jason Hamrock and I have 132nd time that Jason Hamrock and I have 132nd time that Jason Hamrock and I have put together content for you to help put together content for you to help put together content for you to help your church grow by leveraging digital your church grow by leveraging digital your church grow by leveraging digital marketing and effective Communications marketing and effective Communications marketing and effective Communications all right there's all the Preamble Jason all right there's all the Preamble Jason all right there's all the Preamble Jason Hamrock my co- podcast Cod why do I Hamrock my co- podcast Cod why do I Hamrock my co- podcast Cod why do I always say that I struggle with that so always say that I struggle with that so always say that I struggle with that so much my co-host why can't I just say much my co-host why can't I just say much my co-host why can't I just say co-host I always want to say co- co-host I always want to say co- co-host I always want to say co- podcasting partner I don't know why it's podcasting partner I don't know why it's podcasting partner I don't know why it's so much more difficult to say Jason so much more difficult to say Jason so much more difficult to say Jason thanks for being on Zoom with me today thanks for being on Zoom with me today thanks for being on Zoom with me today glad to be here Bart I'm excited for our glad to be here Bart I'm excited for our glad to be here Bart I'm excited for our episode today because we get to dive episode today because we get to dive episode today because we get to dive back into one of my favorite things is back into one of my favorite things is back into one of my favorite things is burning questions burning questions burning questions burning questions burning questions burning questions thanks if you're new to the show uh you thanks if you're new to the show uh you thanks if you're new to the show uh you might not know that this is a new thing might not know that this is a new thing might not know that this is a new thing to the show this is the second time that to the show this is the second time that to the show this is the second time that Jason and I are taking uh listener and

Jason and I are taking uh listener and Jason and I are taking uh listener and Facebook group people questions and just Facebook group people questions and just Facebook group people questions and just answering some questions uh related to answering some questions uh related to answering some questions uh related to digital marketing digital marketing digital marketing Communications um Staffing like you name Communications um Staffing like you name Communications um Staffing like you name it we've got a whole list of questions it we've got a whole list of questions it we've got a whole list of questions here uh and for those of you who are here uh and for those of you who are here uh and for those of you who are sending in questions keep it up you can sending in questions keep it up you can sending in questions keep it up you can send any of your burning questions to send any of your burning questions to send any of your burning questions to directly to me at my email address it's directly to me at my email address it's directly to me at my email address it's b Blair at missional marketing.com just b Blair at missional marketing.com just b Blair at missional marketing.com just put in the subject line that it's a put in the subject line that it's a put in the subject line that it's a question for the podcast or that it's a question for the podcast or that it's a question for the podcast or that it's a burning question otherwise I might burning question otherwise I might burning question otherwise I might literally just reply to your email and literally just reply to your email and literally just reply to your email and answer your question uh because well answer your question uh because well answer your question uh because well that's what I do Jason Jason convinced that's what I do Jason Jason convinced that's what I do Jason Jason convinced me a couple years ago that I needed to me a couple years ago that I needed to me a couple years ago that I needed to have um a zero inbox policy I don't know have um a zero inbox policy I don't know have um a zero inbox policy I don't know how many of you do that do you still do how many of you do that do you still do how many of you do that do you still do that Jason are you pretty good uh yeah that Jason are you pretty good uh yeah that Jason are you pretty good uh yeah it it crawls up you know I'm kind of it it crawls up you know I'm kind of it it crawls up you know I'm kind of busy these days but I try to keep it as busy these days but I try to keep it as busy these days but I try to keep it as low as possible I'm move yeah yeah so I low as possible I'm move yeah yeah so I low as possible I'm move yeah yeah so I you know Jason Jason has trained me you you know Jason Jason has trained me you you know Jason Jason has trained me you get an email you respond to it you file get an email you respond to it you file get an email you respond to it you file it you move on so if you send me an it you move on so if you send me an it you move on so if you send me an email with a question in it I might just email with a question in it I might just email with a question in it I might just answer your question file it and then answer your question file it and then answer your question file it and then move on but if you indicate that it's move on but if you indicate that it's move on but if you indicate that it's for the podcast We'll add it to our list for the podcast We'll add it to our list for the podcast We'll add it to our list of questions here and maybe maybe just of questions here and maybe maybe just of questions here and maybe maybe just maybe we'll answer your question on one maybe we'll answer your question on one maybe we'll answer your question on one of our upcoming episodes well we're of our upcoming episodes well we're of our upcoming episodes well we're going to answer uh at least one question going to answer uh at least one question going to answer uh at least one question that's come from a listener recently and that's come from a listener recently and that's come from a listener recently and we've got a whole bunch of other we've got a whole bunch of other we've got a whole bunch of other questions that have come from church questions that have come from church questions that have come from church Communications Facebook group and our Communications Facebook group and our Communications Facebook group and our some of our team and some of the uh Co some of our team and some of the uh Co some of our team and some of the uh Co the churchs folks that they're working the churchs folks that they're working the churchs folks that they're working with and we're going to answer some of with and we're going to answer some of with and we're going to answer some of those questions Jason before we get into those questions Jason before we get into those questions Jason before we get into our first burning question is there our first burning question is there our first burning question is there anything that you want to add you want anything that you want to add you want anything that you want to add you want to you want to preface this with to you want to preface this with to you want to preface this with anything uh no but I you know oh no I

anything uh no but I you know oh no I anything uh no but I you know oh no I just if you've got something on your just if you've got something on your just if you've got something on your mind and you want us to speak into it mind and you want us to speak into it mind and you want us to speak into it please don't be shy because we' love please don't be shy because we' love please don't be shy because we' love talking about this stuff and I tell you talking about this stuff and I tell you talking about this stuff and I tell you what if it's if you try to try and what if it's if you try to try and what if it's if you try to try and stumble stumble stumble us we could probably go do some research us we could probably go do some research us we could probably go do some research on our end but this is little up the top on our end but this is little up the top on our end but this is little up the top of our head so I I have no idea what of our head so I I have no idea what of our head so I I have no idea what Bart's gonna ask me and he doesn't have Bart's gonna ask me and he doesn't have Bart's gonna ask me and he doesn't have any idea what I'm gonna ask him I any idea what I'm gonna ask him I any idea what I'm gonna ask him I literally have an Excel like sheet of literally have an Excel like sheet of literally have an Excel like sheet of questions I'm just gonna pick one and go questions I'm just gonna pick one and go questions I'm just gonna pick one and go so it is top our head yeah I mean we so it is top our head yeah I mean we so it is top our head yeah I mean we could end up renaming these episodes could end up renaming these episodes could end up renaming these episodes stump the Chumps because got a couple of stump the Chumps because got a couple of stump the Chumps because got a couple of Chumps here you can ask them some Chumps here you can ask them some Chumps here you can ask them some questions and and chump and stump us questions and and chump and stump us questions and and chump and stump us stump the Chumps okay well let's get on stump the Chumps okay well let's get on stump the Chumps okay well let's get on with it let's get into the content um uh with it let's get into the content um uh with it let's get into the content um uh last time you lost the coin toss so I last time you lost the coin toss so I last time you lost the coin toss so I asked asked you the first question and asked asked you the first question and asked asked you the first question and well because you're still the CEO of well because you're still the CEO of well because you're still the CEO of missional marketing I'm still going to missional marketing I'm still going to missional marketing I'm still going to ask you the first question so you get ask you the first question so you get ask you the first question so you get you you get to answer the first question you you get to answer the first question you you get to answer the first question here are you ready okay all right what here are you ready okay all right what here are you ready okay all right what tools should I use to organize tools should I use to organize tools should I use to organize communication requests at my church what communication requests at my church what communication requests at my church what tools should I use to organize tools should I use to organize tools should I use to organize communication requests at my church yeah communication requests at my church yeah communication requests at my church yeah so I think there's a lot of different so I think there's a lot of different so I think there's a lot of different ways you can a lot of different tools um ways you can a lot of different tools um ways you can a lot of different tools um that I know of that are really effective that I know of that are really effective that I know of that are really effective and regardless of the tool you use I and regardless of the tool you use I and regardless of the tool you use I think it's really really really think it's really really really think it's really really really important that you hold the line that important that you hold the line that important that you hold the line that everybody uses this everybody uses this everybody uses this same tool in the same form in the same

same tool in the same form in the same same tool in the same form in the same procedure in the same way because you procedure in the same way because you procedure in the same way because you got to kind of train your your your got to kind of train your your your got to kind of train your your your peers people you're working with uh well peers people you're working with uh well peers people you're working with uh well but you know if you if you have a but you know if you if you have a but you know if you if you have a project management system like a SAA or project management system like a SAA or project management system like a SAA or Monday or base camp you know you can Monday or base camp you know you can Monday or base camp you know you can create forms in there where you're uh create forms in there where you're uh create forms in there where you're uh requiring them to fill out all the requiring them to fill out all the requiring them to fill out all the detailed information as much as they detailed information as much as they detailed information as much as they possibly can and submit that to you now possibly can and submit that to you now possibly can and submit that to you now I to me that's super important here's I to me that's super important here's I to me that's super important here's what I like to do this is what I like to what I like to do this is what I like to what I like to do this is what I like to coach churches on is it doesn't you know coach churches on is it doesn't you know coach churches on is it doesn't you know it's not as if you have to have them do it's not as if you have to have them do it's not as if you have to have them do it at a certain time point if they know it at a certain time point if they know it at a certain time point if they know they've got an event coming up next July they've got an event coming up next July they've got an event coming up next July and here we are in September ask them to and here we are in September ask them to and here we are in September ask them to fill it out right the sooner the better fill it out right the sooner the better fill it out right the sooner the better you're going to get as much details as you're going to get as much details as you're going to get as much details as you possibly can so that you can go back you possibly can so that you can go back you possibly can so that you can go back and have a conversation with the and have a conversation with the and have a conversation with the ministry to answer more questions that ministry to answer more questions that ministry to answer more questions that they maybe didn't quite fill out all the they maybe didn't quite fill out all the they maybe didn't quite fill out all the way or make sure you totally understand way or make sure you totally understand way or make sure you totally understand but I think it's really really important but I think it's really really important but I think it's really really important to have a to have a to have a very uh exhaustive list of questions very uh exhaustive list of questions very uh exhaustive list of questions forms for them to fill out and using forms for them to fill out and using forms for them to fill out and using those tools like a sa you know I think those tools like a sa you know I think those tools like a sa you know I think that's probably one of our it's our that's probably one of our it's our that's probably one of our it's our project management system we use at project management system we use at project management system we use at missional marketing is auna a lot of missional marketing is auna a lot of missional marketing is auna a lot of churches use it it's very powerful but churches use it it's very powerful but churches use it it's very powerful but there's a lot of great ones as well like there's a lot of great ones as well like there's a lot of great ones as well like Monday and you know base camp and Monday and you know base camp and Monday and you know base camp and whatnot but um I I think it's I think whatnot but um I I think it's I think whatnot but um I I think it's I think it's important that if you have that it's important that if you have that it's important that if you have that system you have that that that uh system you have that that that uh system you have that that that uh strategy in place you have to make sure

strategy in place you have to make sure strategy in place you have to make sure they they follow through you can't have they they follow through you can't have they they follow through you can't have side you know uh I call Hallway side you know uh I call Hallway side you know uh I call Hallway conversations right I can't just pop hey conversations right I can't just pop hey conversations right I can't just pop hey I forgot to fill a but can you make sure I forgot to fill a but can you make sure I forgot to fill a but can you make sure we nope you can't sorry please go fill we nope you can't sorry please go fill we nope you can't sorry please go fill out the form get your your staff even out the form get your your staff even out the form get your your staff even your leadership in the habit of filling your leadership in the habit of filling your leadership in the habit of filling that out that out that out last thing on that I literally was on a last thing on that I literally was on a last thing on that I literally was on a call today with a lead Pastor who's who call today with a lead Pastor who's who call today with a lead Pastor who's who was in who was talking to us about maybe was in who was talking to us about maybe was in who was talking to us about maybe some some help we could provide them for some some help we could provide them for some some help we could provide them for some Communications and he even I go some Communications and he even I go some Communications and he even I go what's your what's your project manager what's your what's your project manager what's your what's your project manager system he goes we don't have one he goes system he goes we don't have one he goes system he goes we don't have one he goes I'm probably the biggest fault at I'm I'm probably the biggest fault at I'm I'm probably the biggest fault at I'm like well Pastor that's not gonna if if like well Pastor that's not gonna if if like well Pastor that's not gonna if if you don't if you don't have that in you don't if you don't have that in you don't if you don't have that in place you're just asking for trouble place you're just asking for trouble place you're just asking for trouble down the road he's like I know I go down the road he's like I know I go down the road he's like I know I go especially next year when you do the especially next year when you do the especially next year when you do the same event but you don't have any same event but you don't have any same event but you don't have any followup of what took place that's not followup of what took place that's not followup of what took place that's not going to help you in the long run so going to help you in the long run so going to help you in the long run so super important and a great question super important and a great question super important and a great question yeah yeah let me give you my my yeah yeah let me give you my my yeah yeah let me give you my my condensed version of that uh everything condensed version of that uh everything condensed version of that uh everything that you said Is Right on the money uh that you said Is Right on the money uh that you said Is Right on the money uh you know my tools of preference I'll you know my tools of preference I'll you know my tools of preference I'll just share my tools of preference um I'm just share my tools of preference um I'm just share my tools of preference um I'm a big fan of jot form I love jot form um a big fan of jot form I love jot form um a big fan of jot form I love jot form um if you're using a sauna you can create if you're using a sauna you can create if you're using a sauna you can create forms in a sauna you can also API from forms in a sauna you can also API from forms in a sauna you can also API from jot form into a sauna I think um I like jot form into a sauna I think um I like jot form into a sauna I think um I like auna I've used base camp I've used auna auna I've used base camp I've used auna auna I've used base camp I've used auna I've used a few other different project I've used a few other different project I've used a few other different project management uh softwares I'm visual and I management uh softwares I'm visual and I management uh softwares I'm visual and I like the fact that in auna you can like the fact that in auna you can like the fact that in auna you can create a ve a very visual uh tracking create a ve a very visual uh tracking create a ve a very visual uh tracking form to track projects you know the

form to track projects you know the form to track projects you know the honest truth is the two most important honest truth is the two most important honest truth is the two most important things are that you have a mechanism for things are that you have a mechanism for things are that you have a mechanism for collecting the information that you need collecting the information that you need collecting the information that you need on those requests and that you have a on those requests and that you have a on those requests and that you have a way of tracking yourself so you could way of tracking yourself so you could way of tracking yourself so you could literally just use a Google form and use literally just use a Google form and use literally just use a Google form and use Google Sheets to track the projects but Google Sheets to track the projects but Google Sheets to track the projects but you hit the nail on the head when you you hit the nail on the head when you you hit the nail on the head when you said you have to get everybody in the said you have to get everybody in the said you have to get everybody in the church using the form everybody on the church using the form everybody on the church using the form everybody on the staff I'm going to give a shout out uh staff I'm going to give a shout out uh staff I'm going to give a shout out uh to Jacob at Tabernacle Church in Enis to Jacob at Tabernacle Church in Enis to Jacob at Tabernacle Church in Enis Texas because when he took on his role Texas because when he took on his role Texas because when he took on his role in church Communications he wanted to in church Communications he wanted to in church Communications he wanted to really really emphasize that everyone really really emphasize that everyone really really emphasize that everyone needed to be using the form the same needed to be using the form the same needed to be using the form the same form all the time so he created a form form all the time so he created a form form all the time so he created a form and then he created a a QR code to go and then he created a a QR code to go and then he created a a QR code to go with it and he printed this giant QR with it and he printed this giant QR with it and he printed this giant QR code and hung it to his office door so code and hung it to his office door so code and hung it to his office door so that everyone always has access to the that everyone always has access to the that everyone always has access to the form just walk to his door and scan the form just walk to his door and scan the form just walk to his door and scan the QR code I think in their staff meetings QR code I think in their staff meetings QR code I think in their staff meetings you know he always includes a copy of you know he always includes a copy of you know he always includes a copy of the form or the copy of the QR code in the form or the copy of the QR code in the form or the copy of the QR code in their notes when they're doing their their notes when they're doing their their notes when they're doing their staff meetings keep that he keeps that staff meetings keep that he keeps that staff meetings keep that he keeps that QR code in front of everyone so that you QR code in front of everyone so that you QR code in front of everyone so that you know everyone knows what the form is and know everyone knows what the form is and know everyone knows what the form is and there's no excuse somebody says well I there's no excuse somebody says well I there's no excuse somebody says well I couldn't find the form I know the QR couldn't find the form I know the QR couldn't find the form I know the QR code is you code is you code is you know 15 in by 15 in on his office door know 15 in by 15 in on his office door know 15 in by 15 in on his office door you can't miss it so uh there I I'll you can't miss it so uh there I I'll you can't miss it so uh there I I'll leave that at that I think that it was leave that at that I think that it was leave that at that I think that it was very clever I thought it was very clever very clever I thought it was very clever very clever I thought it was very clever when he did that but you're right on when he did that but you're right on when he did that but you're right on everybody it has to start from everybody it has to start from everybody it has to start from leadership the top and and you know and

leadership the top and and you know and leadership the top and and you know and and get everybody on board to be able to and get everybody on board to be able to and get everybody on board to be able to do that so hopefully hopefully those do that so hopefully hopefully those do that so hopefully hopefully those answers are helpful all right let's move answers are helpful all right let's move answers are helpful all right let's move on my turn to ask you here we on my turn to ask you here we on my turn to ask you here we go y okay all the churches in our city go y okay all the churches in our city go y okay all the churches in our city are doing all the things to point people are doing all the things to point people are doing all the things to point people to their to their to their church right so our church is number church right so our church is number church right so our church is number eight plus on the list how do we move eight plus on the list how do we move eight plus on the list how do we move up so I assume what we're talking about up so I assume what we're talking about up so I assume what we're talking about here is local SEO local search engine here is local SEO local search engine here is local SEO local search engine optimization explain what that is yeah optimization explain what that is yeah optimization explain what that is yeah yeah so uh quick rundown people get yeah so uh quick rundown people get yeah so uh quick rundown people get online and they Google church near me or online and they Google church near me or online and they Google church near me or churches near me or church in my city churches near me or church in my city churches near me or church in my city and you get a list of churches you get a and you get a list of churches you get a and you get a list of churches you get a local pack which would be the top three local pack which would be the top three local pack which would be the top three maybe you get some ads if you're in maps maybe you get some ads if you're in maps maybe you get some ads if you're in maps you get I think 20 on the first page and you get I think 20 on the first page and you get I think 20 on the first page and so this church is saying that all the so this church is saying that all the so this church is saying that all the churches are doing things all the churches are doing things all the churches are doing things all the churches are doing all the things to churches are doing all the things to churches are doing all the things to point people to their Church your church point people to their Church your church point people to their Church your church is number eight on the list couple of is number eight on the list couple of is number eight on the list couple of quick things that are are are pretty quick things that are are are pretty quick things that are are are pretty relevant and that will move the needle relevant and that will move the needle relevant and that will move the needle quickly number one is you need to make quickly number one is you need to make quickly number one is you need to make sure that you have local schema markup sure that you have local schema markup sure that you have local schema markup on your website Google it if you don't on your website Google it if you don't on your website Google it if you don't know what it means if you don't know how know what it means if you don't know how know what it means if you don't know how to spell it just try local schema markup to spell it just try local schema markup to spell it just try local schema markup uh there is code that needs to go on uh there is code that needs to go on uh there is code that needs to go on your website so that the search engines your website so that the search engines your website so that the search engines can actually find your address and they can actually find your address and they can actually find your address and they know physically where you are the second know physically where you are the second know physically where you are the second thing I'm going to camp out on this for thing I'm going to camp out on this for thing I'm going to camp out on this for just a second and then I'll let you you just a second and then I'll let you you just a second and then I'll let you you know jump in what you think being an know jump in what you think being an know jump in what you think being an active user in your Google business

active user in your Google business active user in your Google business profile will never fail you at getting profile will never fail you at getting profile will never fail you at getting more clicks to your church website and I more clicks to your church website and I more clicks to your church website and I think over time being active in your think over time being active in your think over time being active in your Google business profile will probably Google business profile will probably Google business profile will probably help with with your local search help with with your local search help with with your local search rankings let's face it there are a few rankings let's face it there are a few rankings let's face it there are a few things you can't control you can't things you can't control you can't things you can't control you can't control how close a person is to your control how close a person is to your control how close a person is to your campus when they're searching you can't campus when they're searching you can't campus when they're searching you can't control how many churches there are in control how many churches there are in control how many churches there are in your area you can't control what the your area you can't control what the your area you can't control what the other churches are doing but you have other churches are doing but you have other churches are doing but you have control of your Google business profile control of your Google business profile control of your Google business profile so you need to be using it you need to so you need to be using it you need to so you need to be using it you need to be creating events you need to be be creating events you need to be be creating events you need to be updating photos you need to be posting updating photos you need to be posting updating photos you need to be posting in it updates uh soliciting reviews in it updates uh soliciting reviews in it updates uh soliciting reviews responding to those reviews anything and responding to those reviews anything and responding to those reviews anything and everything that you can do to use that everything that you can do to use that everything that you can do to use that Google business profile squeeze it for Google business profile squeeze it for Google business profile squeeze it for all the juice that it's worth because I all the juice that it's worth because I all the juice that it's worth because I think Google will reward you with better think Google will reward you with better think Google will reward you with better search rankings as a result of using the search rankings as a result of using the search rankings as a result of using the tool that it's created that it wants you tool that it's created that it wants you tool that it's created that it wants you to use I'll stop there and let you jump to use I'll stop there and let you jump to use I'll stop there and let you jump in well I've always said when you're in well I've always said when you're in well I've always said when you're when you're trying to get reviews and when you're trying to get reviews and when you're trying to get reviews and you're responding to reviews and photos you're responding to reviews and photos you're responding to reviews and photos and by the way videos sermon Snippets and by the way videos sermon Snippets and by the way videos sermon Snippets you can add up to 30 seconds of video on you can add up to 30 seconds of video on you can add up to 30 seconds of video on your Google business profile Google's your Google business profile Google's your Google business profile Google's watching right and not only is that best watching right and not only is that best watching right and not only is that best practice because Google's watching but practice because Google's watching but practice because Google's watching but people are watching so they can see what people are watching so they can see what people are watching so they can see what you're doing there too that's maybe the you're doing there too that's maybe the you're doing there too that's maybe the difference for them going hm I want to difference for them going hm I want to difference for them going hm I want to learn more click on the website right um learn more click on the website right um learn more click on the website right um so what BART just said was really really so what BART just said was really really so what BART just said was really really good Google business profile the other good Google business profile the other good Google business profile the other side of that would be uh this is side of that would be uh this is side of that would be uh this is probably something you might have to ask probably something you might have to ask probably something you might have to ask us to help you with and that is

us to help you with and that is us to help you with and that is understanding your your your directory understanding your your your directory understanding your your your directory listings you want to go into that one or listings you want to go into that one or listings you want to go into that one or you want me to take it go ahead go ahead you want me to take it go ahead go ahead you want me to take it go ahead go ahead jump into that so uh this is all about jump into that so uh this is all about jump into that so uh this is all about so when we say local SEO there's two so when we say local SEO there's two so when we say local SEO there's two types of SEO on page SEO has to do with types of SEO on page SEO has to do with types of SEO on page SEO has to do with your website and local SEO local SEO is your website and local SEO local SEO is your website and local SEO local SEO is another word for Brick and Mortar brick another word for Brick and Mortar brick another word for Brick and Mortar brick and mortar optimization it's your and mortar optimization it's your and mortar optimization it's your physical presence it's your physical physical presence it's your physical physical presence it's your physical location inside of where where you are location inside of where where you are location inside of where where you are and inside of Google so Google only and inside of Google so Google only and inside of Google so Google only knows if you're in the right spot and knows if you're in the right spot and knows if you're in the right spot and open for business based on your Google open for business based on your Google open for business based on your Google business profile and all the other business profile and all the other business profile and all the other different directory listings that you different directory listings that you different directory listings that you have at your church another word for have at your church another word for have at your church another word for directory listings is citations so directory listings is citations so directory listings is citations so things like Facebook and Bing and Yelp things like Facebook and Bing and Yelp things like Facebook and Bing and Yelp and yellow pages and Dax and all list and yellow pages and Dax and all list and yellow pages and Dax and all list goes on and on and on on there are tons goes on and on and on on there are tons goes on and on and on on there are tons of directory listings so Google here in of directory listings so Google here in of directory listings so Google here in nanc is figuring out okay somebody just nanc is figuring out okay somebody just nanc is figuring out okay somebody just typed in churches near me Let's put them typed in churches near me Let's put them typed in churches near me Let's put them in you know let's give them a list of in you know let's give them a list of in you know let's give them a list of churches because that's the keyword churches because that's the keyword churches because that's the keyword you're not gonna find a hardware store you're not gonna find a hardware store you're not gonna find a hardware store in that listing you're gonna find in that listing you're gonna find in that listing you're gonna find churches well Google's quickly looking churches well Google's quickly looking churches well Google's quickly looking to see are these churches these to see are these churches these to see are these churches these businesses open for business in the businesses open for business in the businesses open for business in the right spot well how do they verify well right spot well how do they verify well right spot well how do they verify well they verify by looking at all the they verify by looking at all the they verify by looking at all the different directory listings that this different directory listings that this different directory listings that this one business is associated with and so one business is associated with and so one business is associated with and so making sure you're direct so for example making sure you're direct so for example making sure you're direct so for example if you've changed your if you've changed your if you've changed your name you might have a whole bunch of name you might have a whole bunch of name you might have a whole bunch of errors and Google's not sure if you're errors and Google's not sure if you're errors and Google's not sure if you're open or not right or you moved

open or not right or you moved open or not right or you moved locations you know I literally have a locations you know I literally have a locations you know I literally have a church who's who's opening a new Worship church who's who's opening a new Worship church who's who's opening a new Worship Center across the street that's a Center across the street that's a Center across the street that's a different address different address different address it's a new address so you have to make it's a new address so you have to make it's a new address so you have to make sure all that stuff is accurate if you sure all that stuff is accurate if you sure all that stuff is accurate if you want to climb up the rankings that's want to climb up the rankings that's want to climb up the rankings that's just that's just one part of it if you just that's just one part of it if you just that's just one part of it if you want to climb up the rankings you got to want to climb up the rankings you got to want to climb up the rankings you got to do that work um but like you said we do that work um but like you said we do that work um but like you said we could go on forever on this one it's could go on forever on this one it's could go on forever on this one it's probably enough Yeah we actually have probably enough Yeah we actually have probably enough Yeah we actually have some other videos on our YouTube channel some other videos on our YouTube channel some other videos on our YouTube channel uh that talk about uh local SEO so if uh that talk about uh local SEO so if uh that talk about uh local SEO so if you go to our YouTube page um and just you go to our YouTube page um and just you go to our YouTube page um and just search local SEO uh you'll find some search local SEO uh you'll find some search local SEO uh you'll find some other videos and we have a number of other videos and we have a number of other videos and we have a number of blog posts on our website as well blog posts on our website as well blog posts on our website as well missional marketing.com you can go to missional marketing.com you can go to missional marketing.com you can go to the blogs search for local SEO articles the blogs search for local SEO articles the blogs search for local SEO articles and you can get more information about and you can get more information about and you can get more information about that but you know straightforward simple that but you know straightforward simple that but you know straightforward simple roll up your sleeves use your Google roll up your sleeves use your Google roll up your sleeves use your Google business profile it won't get you into business profile it won't get you into business profile it won't get you into number one but it'll actually improve number one but it'll actually improve number one but it'll actually improve your rankings so all right did you just your rankings so all right did you just your rankings so all right did you just ask me that question you just asked me ask me that question you just asked me ask me that question you just asked me that question so I'm asking you a that question so I'm asking you a that question so I'm asking you a question now okay here's this is this is question now okay here's this is this is question now okay here's this is this is the second round round two okay Jason the second round round two okay Jason the second round round two okay Jason this is softball for you um what are the this is softball for you um what are the this is softball for you um what are the best website platforms for churches churches oh no I uh that's a great question and oh no I uh that's a great question and oh no I uh that's a great question and it kind of depends on the size of church it kind of depends on the size of church it kind of depends on the size of church you you know you're at and you know are you you know you're at and you know are you you know you're at and you know are you a church plant do you have 50 people you a church plant do you have 50 people you a church plant do you have 50 people or 5,000 people so I could probably or 5,000 people so I could probably or 5,000 people so I could probably break it down because I think obviously

break it down because I think obviously break it down because I think obviously the amount of talent you have around you the amount of talent you have around you the amount of talent you have around you would impact my answer but I'm just would impact my answer but I'm just would impact my answer but I'm just going to tell you the the best hands going to tell you the the best hands going to tell you the the best hands down easily the best platform out there down easily the best platform out there down easily the best platform out there is is is WordPress and it doesn't really have a WordPress and it doesn't really have a WordPress and it doesn't really have a second in in my opinion here's why second in in my opinion here's why second in in my opinion here's why WordPress it's it's the largest largest WordPress it's it's the largest largest WordPress it's it's the largest largest platform so of Church of or not of platform so of Church of or not of platform so of Church of or not of websites around the world so it's open websites around the world so it's open websites around the world so it's open source you you download WordPress you source you you download WordPress you source you you download WordPress you can buy a theme they're like 80 bucks can buy a theme they're like 80 bucks can buy a theme they're like 80 bucks then you can go build it's incredibly then you can go build it's incredibly then you can go build it's incredibly secure it's super userfriendly secure it's super userfriendly secure it's super userfriendly um SEO is perfect for for WordPress and um SEO is perfect for for WordPress and um SEO is perfect for for WordPress and there are a lot of great themes who that there are a lot of great themes who that there are a lot of great themes who that make it userfriendly for you to edit make it userfriendly for you to edit make it userfriendly for you to edit your website so I mean my my default your website so I mean my my default your website so I mean my my default answer is WordPress if if a church is answer is WordPress if if a church is answer is WordPress if if a church is asking me Jason we're thinking about asking me Jason we're thinking about asking me Jason we're thinking about rebuilding our website what would you rebuilding our website what would you rebuilding our website what would you recommend WordPress you know the only recommend WordPress you know the only recommend WordPress you know the only the only change I would would the only the only change I would would the only the only change I would would the only if the only difference I'd say is if if the only difference I'd say is if if the only difference I'd say is if you're running rock as a church you're running rock as a church you're running rock as a church management system you should run a Rock management system you should run a Rock management system you should run a Rock website that you should build your website that you should build your website that you should build your website inside of Rock website inside of Rock website inside of Rock um if you're a smaller church and you're um if you're a smaller church and you're um if you're a smaller church and you're using Planning Center CCB there's a lot using Planning Center CCB there's a lot using Planning Center CCB there's a lot of thirdparty uh website platforms that of thirdparty uh website platforms that of thirdparty uh website platforms that you could jump into Squarespace is you could jump into Squarespace is you could jump into Squarespace is probably another one that's really probably another one that's really probably another one that's really really popular I'd probably stay away really popular I'd probably stay away really popular I'd probably stay away from Wix a lot I see a lot of church from Wix a lot I see a lot of church from Wix a lot I see a lot of church websites on Wix but eh just not very you websites on Wix but eh just not very you websites on Wix but eh just not very you might get some emails about that one might get some emails about that one might get some emails about that one we're not Wick we're not disparaging we're not Wick we're not disparaging we're not Wick we're not disparaging Wicks well it's just it's it's not

Wicks well it's just it's it's not Wicks well it's just it's it's not there's definitely better ones that you there's definitely better ones that you there's definitely better ones that you can that you can jump into it's going to can that you can jump into it's going to can that you can jump into it's going to be more you know more powerful for you be more you know more powerful for you be more you know more powerful for you yeah uh but you know sare space isn't yeah uh but you know sare space isn't yeah uh but you know sare space isn't bad for sure then you've got your third bad for sure then you've got your third bad for sure then you've got your third you know party uh you know like um I'm you know party uh you know like um I'm you know party uh you know like um I'm thinking of uh eklesia or Clover or some thinking of uh eklesia or Clover or some thinking of uh eklesia or Clover or some of those different websites that they of those different websites that they of those different websites that they bouncing it out they seems like they've bouncing it out they seems like they've bouncing it out they seems like they've been bought out some so I don't I don't been bought out some so I don't I don't been bought out some so I don't I don't keep track of the names of them but you keep track of the names of them but you keep track of the names of them but you know they're they're not bad out of the know they're they're not bad out of the know they're they're not bad out of the box you literally plug in and play and box you literally plug in and play and box you literally plug in and play and for a a smaller church that's a that's a for a a smaller church that's a that's a for a a smaller church that's a that's a really good solution you pay like 20 really good solution you pay like 20 really good solution you pay like 20 bucks or 40 or 50 bucks a month and you bucks or 40 or 50 bucks a month and you bucks or 40 or 50 bucks a month and you get yourself a a decent website and if get yourself a a decent website and if get yourself a a decent website and if you're small and that's what you can you're small and that's what you can you're small and that's what you can handle handle handle awesome um so platform wise though I'd awesome um so platform wise though I'd awesome um so platform wise though I'd say WordPress a whole another say WordPress a whole another say WordPress a whole another conversation about the purpose of your conversation about the purpose of your conversation about the purpose of your website and the focus of your website website and the focus of your website website and the focus of your website that's a different conversation but as that's a different conversation but as that's a different conversation but as far as platforms are concerned WordPress far as platforms are concerned WordPress far as platforms are concerned WordPress is number one in my mind okay do I get is number one in my mind okay do I get is number one in my mind okay do I get some time with that okay uh agree uh some time with that okay uh agree uh some time with that okay uh agree uh WordPress would definitely be where WordPress would definitely be where WordPress would definitely be where WordPress would be where you want to be WordPress would be where you want to be WordPress would be where you want to be um everything else I think is a distant um everything else I think is a distant um everything else I think is a distant second um I will say that there are a second um I will say that there are a second um I will say that there are a number of companies and again I'm I'm number of companies and again I'm I'm number of companies and again I'm I'm not 100% sure who's still around and not 100% sure who's still around and not 100% sure who's still around and who's not um I do know and I'm not going who's not um I do know and I'm not going who's not um I do know and I'm not going to name names but I'm just be I'm just to name names but I'm just be I'm just to name names but I'm just be I'm just gonna say this I would never build I'm gonna say this I would never build I'm gonna say this I would never build I'm I'm a church planter I'm a pastor I

I'm a church planter I'm a pastor I I'm a church planter I'm a pastor I would never build a website would never build a website would never build a website with a platform that is run by a company with a platform that is run by a company with a platform that is run by a company that designs and develops software that designs and develops software that designs and develops software applications and websites for churches applications and websites for churches applications and websites for churches if that's what they do and you can if that's what they do and you can if that's what they do and you can figure out who those people are because figure out who those people are because figure out who those people are because there are a lot of companies that have there are a lot of companies that have there are a lot of companies that have started with one particular thing that started with one particular thing that started with one particular thing that they do and as they have grown their they do and as they have grown their they do and as they have grown their menu of uh services and offerings to menu of uh services and offerings to menu of uh services and offerings to churches they just add websites and churches they just add websites and churches they just add websites and there's a handful of them out there and there's a handful of them out there and there's a handful of them out there and the honest truth is they're just not the honest truth is they're just not the honest truth is they're just not great um most of them really really lack great um most of them really really lack great um most of them really really lack in SEO and that's really where that in SEO and that's really where that in SEO and that's really where that where they tend to to to to struggle the where they tend to to to to struggle the where they tend to to to to struggle the most um as a church planter we're most um as a church planter we're most um as a church planter we're planting a church right now we have planting a church right now we have planting a church right now we have built our first website on Squarespace built our first website on Squarespace built our first website on Squarespace we chose Squarespace because it's we chose Squarespace because it's we chose Squarespace because it's inexpensive and we could get a website inexpensive and we could get a website inexpensive and we could get a website up with pretty decent SEO capability in up with pretty decent SEO capability in up with pretty decent SEO capability in a matter of a couple of hours when we a matter of a couple of hours when we a matter of a couple of hours when we get ready we're in pre-launch and we'll get ready we're in pre-launch and we'll get ready we're in pre-launch and we'll use this website this Squarespace use this website this Squarespace use this website this Squarespace website as long as we're in pre-launch website as long as we're in pre-launch website as long as we're in pre-launch when we get ready to actually launch and when we get ready to actually launch and when we get ready to actually launch and we're going to build out our full we're going to build out our full we're going to build out our full website with all of our Ministries and website with all of our Ministries and website with all of our Ministries and sermons and everything we'll then build sermons and everything we'll then build sermons and everything we'll then build a a a WordPress website that will be our a a a WordPress website that will be our a a a WordPress website that will be our long-term platform I kind of think of long-term platform I kind of think of long-term platform I kind of think of Squarespace as sort of like the mobile Squarespace as sort of like the mobile Squarespace as sort of like the mobile home we're living in before we build the home we're living in before we build the home we're living in before we build the permanent home that's kind of the that's permanent home that's kind of the that's permanent home that's kind of the that's kind of the way that I look at it and I kind of the way that I look at it and I kind of the way that I look at it and I would say this you you kind of knock Wix would say this you you kind of knock Wix would say this you you kind of knock Wix a little bit I will give this to Wicks I a little bit I will give this to Wicks I a little bit I will give this to Wicks I think they've recognized that they're think they've recognized that they're think they've recognized that they're behind Squarespace in a lot of areas and

behind Squarespace in a lot of areas and behind Squarespace in a lot of areas and what I've seen with Wix is they've done what I've seen with Wix is they've done what I've seen with Wix is they've done a lot the last couple of years to a lot the last couple of years to a lot the last couple of years to improve uh some of the SEO capability improve uh some of the SEO capability improve uh some of the SEO capability and some of the other things that they and some of the other things that they and some of the other things that they do because Squarespace is their primary do because Squarespace is their primary do because Squarespace is their primary competition and they've got to keep up competition and they've got to keep up competition and they've got to keep up with Squarespace and I think Squarespace with Squarespace and I think Squarespace with Squarespace and I think Squarespace does a pretty decent job let me let me does a pretty decent job let me let me does a pretty decent job let me let me one more final up then I'll ask you a one more final up then I'll ask you a one more final up then I'll ask you a question okay don't be uh also I would question okay don't be uh also I would question okay don't be uh also I would say this don't be um shocked that's say this don't be um shocked that's say this don't be um shocked that's probably not to word WordPress is open probably not to word WordPress is open probably not to word WordPress is open source and AI is is growing like crazy source and AI is is growing like crazy source and AI is is growing like crazy and I'll tell you right now Katie all and I'll tell you right now Katie all and I'll tell you right now Katie all red who's uh you know we're business red who's uh you know we're business red who's uh you know we're business partners with Katie right um Katie just partners with Katie right um Katie just partners with Katie right um Katie just just just today slacked me she said just just today slacked me she said just just today slacked me she said check out this amazing tool and she check out this amazing tool and she check out this amazing tool and she literally built a Church website in like literally built a Church website in like literally built a Church website in like five minutes using five minutes using five minutes using AI she she had AI look at the current AI she she had AI look at the current AI she she had AI look at the current website of the current church and it website of the current church and it website of the current church and it spun out it built the pages and spun out it built the pages and spun out it built the pages and everything in about five minutes now you everything in about five minutes now you everything in about five minutes now you have to go back in there and swap out have to go back in there and swap out have to go back in there and swap out images and edit the content but it was images and edit the content but it was images and edit the content but it was it was shockingly sharp I'm like whoa so it was shockingly sharp I'm like whoa so it was shockingly sharp I'm like whoa so I'm just saying hey you know maybe I'm just saying hey you know maybe I'm just saying hey you know maybe that'll happen with those other that'll happen with those other that'll happen with those other platforms like Squarespace Wicks can AI platforms like Squarespace Wicks can AI platforms like Squarespace Wicks can AI play a part in building your Church play a part in building your Church play a part in building your Church website yes to what extent it's I don't website yes to what extent it's I don't website yes to what extent it's I don't know but it's growing every day it's know but it's growing every day it's know but it's growing every day it's getting better and better that is very getting better and better that is very getting better and better that is very interesting all right what question you interesting all right what question you interesting all right what question you got for me okay um oh boy I love this

got for me okay um oh boy I love this got for me okay um oh boy I love this question how can can we get more views question how can can we get more views question how can can we get more views of our YouTube videos basically our of our YouTube videos basically our of our YouTube videos basically our sermons Bart oh man I have actually had sermons Bart oh man I have actually had sermons Bart oh man I have actually had that conversation with three different that conversation with three different that conversation with three different comms directors in three different comms directors in three different comms directors in three different churches in the last three days love churches in the last three days love churches in the last three days love this question um most people when they this question um most people when they this question um most people when they set up their YouTube channel and start set up their YouTube channel and start set up their YouTube channel and start posting their sermon videos to their posting their sermon videos to their posting their sermon videos to their YouTube channel they're thinking of YouTube channel they're thinking of YouTube channel they're thinking of YouTube as being a video player platform YouTube as being a video player platform YouTube as being a video player platform yeah YouTube is not a video player yeah YouTube is not a video player yeah YouTube is not a video player platform it is a search engine and you platform it is a search engine and you platform it is a search engine and you need to think about posting your videos need to think about posting your videos need to think about posting your videos on on on YouTube in a way that allows the search YouTube in a way that allows the search YouTube in a way that allows the search engine to actually find them okay so engine to actually find them okay so engine to actually find them okay so when you're creating a video um the when you're creating a video um the when you're creating a video um the there's a reason why there's a section there's a reason why there's a section there's a reason why there's a section that you uh fill out the details about that you uh fill out the details about that you uh fill out the details about your video YouTube gives you 5,000 your video YouTube gives you 5,000 your video YouTube gives you 5,000 characters I typically in and I'll do an characters I typically in and I'll do an characters I typically in and I'll do an audit on a Church's YouTube channel and audit on a Church's YouTube channel and audit on a Church's YouTube channel and they'll write like two sentences one of they'll write like two sentences one of they'll write like two sentences one of and and include the date that the sermon and and include the date that the sermon and and include the date that the sermon is preached for starters I would say is preached for starters I would say is preached for starters I would say this if at all possible leave dates off this if at all possible leave dates off this if at all possible leave dates off or at least go back and edit dates out or at least go back and edit dates out or at least go back and edit dates out after a few weeks after you've posted it after a few weeks after you've posted it after a few weeks after you've posted it because when you date your content I because when you date your content I because when you date your content I think it prevents it from being think it prevents it from being think it prevents it from being Evergreen and so I don't know about you Evergreen and so I don't know about you Evergreen and so I don't know about you but if I'm looking for a video on

but if I'm looking for a video on but if I'm looking for a video on something and I see four videos I'm something and I see four videos I'm something and I see four videos I'm often looking for the most recent one often looking for the most recent one often looking for the most recent one posted so if somebody's posted something posted so if somebody's posted something posted so if somebody's posted something two weeks ago and this one's clearly two weeks ago and this one's clearly two weeks ago and this one's clearly dated 2020 or 2021 I'm probably not dated 2020 or 2021 I'm probably not dated 2020 or 2021 I'm probably not going to watch it I'm gonna go for going to watch it I'm gonna go for going to watch it I'm gonna go for something that's that's newer I don't something that's that's newer I don't something that's that's newer I don't know what it is but I I I think that's know what it is but I I I think that's know what it is but I I I think that's that's true for a lot of people so think that's true for a lot of people so think that's true for a lot of people so think about posting your videos and use the about posting your videos and use the about posting your videos and use the search engine concept so writing out search engine concept so writing out search engine concept so writing out really detailed descriptions um creating really detailed descriptions um creating really detailed descriptions um creating titles for your videos that are maybe titles for your videos that are maybe titles for your videos that are maybe not necessarily the sermon title but an not necessarily the sermon title but an not necessarily the sermon title but an answer to a question that you think answer to a question that you think answer to a question that you think someone searching would be asking okay someone searching would be asking okay someone searching would be asking okay this is another common thing is our this is another common thing is our this is another common thing is our pastor was really creative and he came pastor was really creative and he came pastor was really creative and he came up with a sermon title and that's what up with a sermon title and that's what up with a sermon title and that's what we put in the title of the video but why we put in the title of the video but why we put in the title of the video but why don't you call the title of the video don't you call the title of the video don't you call the title of the video something that actually explains what's something that actually explains what's something that actually explains what's in the video here's an example I've in the video here's an example I've in the video here's an example I've shared this in another video on our shared this in another video on our shared this in another video on our YouTube channel I preached a sermon YouTube channel I preached a sermon YouTube channel I preached a sermon series a number of years ago uh called series a number of years ago uh called series a number of years ago uh called seeing through the fog any idea what it seeing through the fog any idea what it seeing through the fog any idea what it was about of course you don't but it was was about of course you don't but it was was about of course you don't but it was very creative but I did uh three or four very creative but I did uh three or four very creative but I did uh three or four weeks on what the Bible teaches about weeks on what the Bible teaches about weeks on what the Bible teaches about grief what the Bible teaches about grief what the Bible teaches about grief what the Bible teaches about depression what the Bible teaches about depression what the Bible teaches about depression what the Bible teaches about anxiety what the Bible teaches about anxiety what the Bible teaches about anxiety what the Bible teaches about fear and I when I post those videos fear and I when I post those videos fear and I when I post those videos those weren't the names of the sermons those weren't the names of the sermons those weren't the names of the sermons it was seeing through the fog week one it was seeing through the fog week one it was seeing through the fog week one see through the fog week two see you see through the fog week two see you see through the fog week two see you through the fog week three when I posted through the fog week three when I posted through the fog week three when I posted those videos on my YouTube channel I did

those videos on my YouTube channel I did those videos on my YouTube channel I did not call it seeing through the fog week not call it seeing through the fog week not call it seeing through the fog week one I called it what the Bible teaches one I called it what the Bible teaches one I called it what the Bible teaches about anxiety and then I went and I about anxiety and then I went and I about anxiety and then I went and I wrote a description that included some wrote a description that included some wrote a description that included some of the scriptures and some things that of the scriptures and some things that of the scriptures and some things that would you know help the both the search would you know help the both the search would you know help the both the search engine as well as the Searcher know what engine as well as the Searcher know what engine as well as the Searcher know what the content is here's another thing that the content is here's another thing that the content is here's another thing that you can do you can actually there are you can do you can actually there are you can do you can actually there are some tools that you can use some plugins some tools that you can use some plugins some tools that you can use some plugins and you can kind of look at the code and you can kind of look at the code and you can kind of look at the code behind the scenes you can find other behind the scenes you can find other behind the scenes you can find other videos on YouTube that are on the same videos on YouTube that are on the same videos on YouTube that are on the same content topic that yours is pick videos content topic that yours is pick videos content topic that yours is pick videos that have a high view count 100,000 that have a high view count 100,000 that have a high view count 100,000 views a million views and look and see views a million views and look and see views a million views and look and see what their tags are their keywords and what their tags are their keywords and what their tags are their keywords and use all of the same tags and keywords use all of the same tags and keywords use all of the same tags and keywords that are relevant to your video that are that are relevant to your video that are that are relevant to your video that are relevant to their video because what relevant to their video because what relevant to their video because what that does is that gives YouTube an that does is that gives YouTube an that does is that gives YouTube an incentive to show your video to other incentive to show your video to other incentive to show your video to other people who are watching similar content people who are watching similar content people who are watching similar content and those are what we call suggested and those are what we call suggested and those are what we call suggested views when someone's watching a YouTube views when someone's watching a YouTube views when someone's watching a YouTube video you we've all done this right you video you we've all done this right you video you we've all done this right you get to the end of the video and YouTube get to the end of the video and YouTube get to the end of the video and YouTube says you might also like these well why says you might also like these well why says you might also like these well why why would YouTube know that well it's why would YouTube know that well it's why would YouTube know that well it's using the keywords or the tags that I using the keywords or the tags that I using the keywords or the tags that I posted in that video last thing I'll say posted in that video last thing I'll say posted in that video last thing I'll say is thumbnails you need to have great is thumbnails you need to have great is thumbnails you need to have great thumbnails for your videos because thumbnails for your videos because thumbnails for your videos because thumbnails just like an ad entice a thumbnails just like an ad entice a thumbnails just like an ad entice a click and if you don't have a great click and if you don't have a great click and if you don't have a great attractive thumbnail for your video attractive thumbnail for your video attractive thumbnail for your video you're not likely to get a click I'll you're not likely to get a click I'll you're not likely to get a click I'll say this even about our own uh YouTube say this even about our own uh YouTube say this even about our own uh YouTube videos for our podcast we've videos for our podcast we've videos for our podcast we've experimented with a lot of different experimented with a lot of different experimented with a lot of different things in our thumbnails and it wasn't

things in our thumbnails and it wasn't things in our thumbnails and it wasn't until like this season when we started until like this season when we started until like this season when we started um actually changing up the way that um actually changing up the way that um actually changing up the way that we're doing the thumbnails on like every we're doing the thumbnails on like every we're doing the thumbnails on like every single episode it has actually improved single episode it has actually improved single episode it has actually improved our clickthrough rate a lot on our our clickthrough rate a lot on our our clickthrough rate a lot on our videos because we've been experimenting videos because we've been experimenting videos because we've been experimenting trying to find that right formula for trying to find that right formula for trying to find that right formula for the best uh thumbnail so I could talk the best uh thumbnail so I could talk the best uh thumbnail so I could talk for hours about YouTube I won't but let for hours about YouTube I won't but let for hours about YouTube I won't but let me stop what do you what do you want to me stop what do you what do you want to me stop what do you what do you want to add anything I that's so good especially add anything I that's so good especially add anything I that's so good especially when you're ripping off what other when you're ripping off what other when you're ripping off what other people have done by grabbing their their people have done by grabbing their their people have done by grabbing their their keywords and whatnot GE IUS like come on keywords and whatnot GE IUS like come on keywords and whatnot GE IUS like come on that's not hard no now now let me that's not hard no now now let me that's not hard no now now let me explain don't go and put stepen fdick in explain don't go and put stepen fdick in explain don't go and put stepen fdick in your keywords if your church is not your keywords if your church is not your keywords if your church is not Elevation Church don't do that like Elevation Church don't do that like Elevation Church don't do that like that's just wrong but hey you know what that's just wrong but hey you know what that's just wrong but hey you know what if Stephen fdick has a video that has a if Stephen fdick has a video that has a if Stephen fdick has a video that has a million views and it's on a similar million views and it's on a similar million views and it's on a similar topic that yours is you can look and see topic that yours is you can look and see topic that yours is you can look and see what the keywords are actually churches what the keywords are actually churches what the keywords are actually churches like elevation they don't even really I like elevation they don't even really I like elevation they don't even really I don't I've looked I don't think they don't I've looked I don't think they don't I've looked I don't think they even bother with putting legit keywords even bother with putting legit keywords even bother with putting legit keywords on what the videos are about they just on what the videos are about they just on what the videos are about they just put elevation church and Steven put elevation church and Steven put elevation church and Steven fer still your point is is very well fer still your point is is very well fer still your point is is very well taken because I mean that's just you taken because I mean that's just you taken because I mean that's just you know that's just learn people like just know that's just learn people like just know that's just learn people like just let that seep in I'll tell you one last let that seep in I'll tell you one last let that seep in I'll tell you one last thing is just go to our our YouTube thing is just go to our our YouTube thing is just go to our our YouTube channel missional marketing's YouTube channel missional marketing's YouTube channel missional marketing's YouTube channel Bart did uh a video on this like channel Bart did uh a video on this like channel Bart did uh a video on this like how to optimize your sermons like how to optimize your sermons like how to optimize your sermons like there's like four or five or six seven there's like four or five or six seven there's like four or five or six seven steps to optimizing your sermons watch steps to optimizing your sermons watch steps to optimizing your sermons watch that video and maybe you need to do an that video and maybe you need to do an that video and maybe you need to do an update with some of this newer uh update with some of this newer uh update with some of this newer uh thinking you probably upd that video

thinking you probably upd that video thinking you probably upd that video well I'm I'm actually yeah I'm actually well I'm I'm actually yeah I'm actually well I'm I'm actually yeah I'm actually and I'm actually using I'm using AI and I'm actually using I'm using AI and I'm actually using I'm using AI tools to help write my um descriptions tools to help write my um descriptions tools to help write my um descriptions for the videos and to select the for the videos and to select the for the videos and to select the keywords as well I I've been using a keywords as well I I've been using a keywords as well I I've been using a tool called tool called tool called claw. that's one David David Thoren from claw. that's one David David Thoren from claw. that's one David David Thoren from our team turned me on to claw. Claude our team turned me on to claw. Claude our team turned me on to claw. Claude like the French name c a u d. a we'll like the French name c a u d. a we'll like the French name c a u d. a we'll link to that in the show notes and I've link to that in the show notes and I've link to that in the show notes and I've been using that because you can copy and been using that because you can copy and been using that because you can copy and paste your video transcript into it and paste your video transcript into it and paste your video transcript into it and ask it to write like a 500w summary uh ask it to write like a 500w summary uh ask it to write like a 500w summary uh and and using that as the descriptor in and and using that as the descriptor in and and using that as the descriptor in the in the YouTube video so yeah it's the in the YouTube video so yeah it's the in the YouTube video so yeah it's nuts so if you're on your YouTube nuts so if you're on your YouTube nuts so if you're on your YouTube channel and you're watching a video channel and you're watching a video channel and you're watching a video there's three little dots down to the there's three little dots down to the there's three little dots down to the like right corner click on that and I like right corner click on that and I like right corner click on that and I think it says like show transcript show think it says like show transcript show think it says like show transcript show the transcript or something like that the transcript or something like that the transcript or something like that YouTube will give you the transcript YouTube will give you the transcript YouTube will give you the transcript yeah just copy that add it to CL and say yeah just copy that add it to CL and say yeah just copy that add it to CL and say write some write a 1500w blog post on write some write a 1500w blog post on write some write a 1500w blog post on this on this on this sermon and then this on this on this sermon and then this on this on this sermon and then follow questions like write some social follow questions like write some social follow questions like write some social media post write some write some small media post write some write some small media post write some write some small group questions right amazing and it's group questions right amazing and it's group questions right amazing and it's really really good sorry that was that really really good sorry that was that really really good sorry that was that was not a burning question it was good was not a burning question it was good was not a burning question it was good we will'll do another episode on AI we will'll do another episode on AI we will'll do another episode on AI tools and and oh by the way if you tools and and oh by the way if you tools and and oh by the way if you haven't checked out the AI for churches haven't checked out the AI for churches haven't checked out the AI for churches podcast make sure that you do that plug podcast make sure that you do that plug podcast make sure that you do that plug for the other missional marketing for the other missional marketing for the other missional marketing podcast AI for churches okay uh you just podcast AI for churches okay uh you just podcast AI for churches okay uh you just asked me that question I get to ask you asked me that question I get to ask you asked me that question I get to ask you a question okay you ready how do I get a question okay you ready how do I get a question okay you ready how do I get my pastor to understand the importance my pastor to understand the importance my pastor to understand the importance of communications investing in staff in of communications investing in staff in of communications investing in staff in and budget and giving the communications

and budget and giving the communications and budget and giving the communications director a seat at the decision table director a seat at the decision table director a seat at the decision table wow how do I get my pastor to understand wow how do I get my pastor to understand wow how do I get my pastor to understand the importance of communications the importance of communications the importance of communications investing in Staffing budget giving investing in Staffing budget giving investing in Staffing budget giving comm's director seat at the decision comm's director seat at the decision comm's director seat at the decision table wow that's a great question okay table wow that's a great question okay table wow that's a great question okay so let's assume that your pastor doesn't so let's assume that your pastor doesn't so let's assume that your pastor doesn't understand the importance of understand the importance of understand the importance of communications and there's probably a communications and there's probably a communications and there's probably a bunch of different reasons for that you bunch of different reasons for that you bunch of different reasons for that you know if if I was in that situation um I know if if I was in that situation um I know if if I was in that situation um I would approach your would approach your would approach your pastor with pastor with pastor with uh with some some you know a uh with some some you know a uh with some some you know a conversation to sit down to say hey conversation to sit down to say hey conversation to sit down to say hey Pastor um I want to learn from you on Pastor um I want to learn from you on Pastor um I want to learn from you on what you think is really important on on what you think is really important on on what you think is really important on on how we should communicate what's that how we should communicate what's that how we should communicate what's that look like and you know let him or her look like and you know let him or her look like and you know let him or her talk and open up about where they are talk and open up about where they are talk and open up about where they are with their level of Engagement and maybe with their level of Engagement and maybe with their level of Engagement and maybe you've had that conversation you're like you've had that conversation you're like you've had that conversation you're like I'm getting nothing you know from from I'm getting nothing you know from from I'm getting nothing you know from from this this this conversation um that's that's a tough conversation um that's that's a tough conversation um that's that's a tough one because I think it's it's so one because I think it's it's so one because I think it's it's so critically important that you have a critically important that you have a critically important that you have a Communications plan and that you you get Communications plan and that you you get Communications plan and that you you get Buy in from the leadership so one of the Buy in from the leadership so one of the Buy in from the leadership so one of the things that like I was at that position things that like I was at that position things that like I was at that position when I started at the church I worked at when I started at the church I worked at when I started at the church I worked at I I pioneered the communications I I pioneered the communications I I pioneered the communications department now it was supported by the department now it was supported by the department now it was supported by the lead Pastor because I don't think I lead Pastor because I don't think I lead Pastor because I don't think I would have been hired if it wasn't right would have been hired if it wasn't right would have been hired if it wasn't right so I knew there was some you know some so I knew there was some you know some so I knew there was some you know some buyin obviously from the leadership buyin obviously from the leadership buyin obviously from the leadership level but I wasn't from day one on the level but I wasn't from day one on the level but I wasn't from day one on the leadership team I had to earn it I had

leadership team I had to earn it I had leadership team I had to earn it I had to uh think through and put together to uh think through and put together to uh think through and put together strategy and plans and I just started strategy and plans and I just started strategy and plans and I just started rolling up my sleeves and getting to rolling up my sleeves and getting to rolling up my sleeves and getting to work now this is a long time ago we work now this is a long time ago we work now this is a long time ago we didn't have the the same kind of didn't have the the same kind of didn't have the the same kind of Technology we didn't have a Facebook Technology we didn't have a Facebook Technology we didn't have a Facebook group of church Communications where group of church Communications where group of church Communications where there's 33,000 plus I could ask a there's 33,000 plus I could ask a there's 33,000 plus I could ask a question we didn't have people doing question we didn't have people doing question we didn't have people doing burning questions podcasts so I had to burning questions podcasts so I had to burning questions podcasts so I had to just figure just figure just figure out how can I help the Ministries be out how can I help the Ministries be out how can I help the Ministries be better at you know communicating but I better at you know communicating but I better at you know communicating but I learned quickly that there was a pecking learned quickly that there was a pecking learned quickly that there was a pecking order and um I went to the leadership order and um I went to the leadership order and um I went to the leadership team and said here's how I as Jason team and said here's how I as Jason team and said here's how I as Jason doing this job how I'm best how I can doing this job how I'm best how I can doing this job how I'm best how I can best support you and this is this is my best support you and this is this is my best support you and this is this is my pecking order and I always just put my pecking order and I always just put my pecking order and I always just put my pastor was number one on he was my pastor was number one on he was my pastor was number one on he was my number one client so to speak right and number one client so to speak right and number one client so to speak right and the weekend worship was number two and the weekend worship was number two and the weekend worship was number two and then from there on it kind of just like then from there on it kind of just like then from there on it kind of just like fell the place kids are pretty important fell the place kids are pretty important fell the place kids are pretty important students you know that kind of stuff but students you know that kind of stuff but students you know that kind of stuff but I I I put together plans to say this is I I I put together plans to say this is I I I put together plans to say this is what I how I can best support our church what I how I can best support our church what I how I can best support our church moving Communications forward so why I moving Communications forward so why I moving Communications forward so why I say that is this if I were you and I'm say that is this if I were you and I'm say that is this if I were you and I'm in this position where you feel like in this position where you feel like in this position where you feel like you're not getting supported well roll you're not getting supported well roll you're not getting supported well roll up your sleeves and put together a game up your sleeves and put together a game up your sleeves and put together a game plan right and and if you don't know plan right and and if you don't know plan right and and if you don't know what to do go to church Communications what to do go to church Communications what to do go to church Communications join the Facebook group and ask you'll join the Facebook group and ask you'll join the Facebook group and ask you'll get a lot of people that will help you get a lot of people that will help you get a lot of people that will help you but then I'd walk into I'd ask for a but then I'd walk into I'd ask for a but then I'd walk into I'd ask for a meeting with my leadership uh my boss or meeting with my leadership uh my boss or meeting with my leadership uh my boss or the lead Pastor who maybe that's the

the lead Pastor who maybe that's the the lead Pastor who maybe that's the same person and say I have some same person and say I have some same person and say I have some questions for you and you may not be questions for you and you may not be questions for you and you may not be able to answer those today but I'd like able to answer those today but I'd like able to answer those today but I'd like you to think about this because I want you to think about this because I want you to think about this because I want to excel at what I'm doing here to serve to excel at what I'm doing here to serve to excel at what I'm doing here to serve you and serve the church um and be a you and serve the church um and be a you and serve the church um and be a good Steward of the you know the salary good Steward of the you know the salary good Steward of the you know the salary that I get and be a good Steward of the that I get and be a good Steward of the that I get and be a good Steward of the tools that we have to further the tools that we have to further the tools that we have to further the kingdom here so Pastor what's your view kingdom here so Pastor what's your view kingdom here so Pastor what's your view on on how I should do my job how do you on on how I should do my job how do you on on how I should do my job how do you value communic I I would ask those value communic I I would ask those value communic I I would ask those questions right i' write them all down questions right i' write them all down questions right i' write them all down I'd ask them all and if you get to a I'd ask them all and if you get to a I'd ask them all and if you get to a point where he's like or she's like well point where he's like or she's like well point where he's like or she's like well what do you think I if they turn the what do you think I if they turn the what do you think I if they turn the tabl well you tell me this well I got a tabl well you tell me this well I got a tabl well you tell me this well I got a plan oh you got a plan I got a plan plan oh you got a plan I got a plan plan oh you got a plan I got a plan don't go empty-handed go prepared that don't go empty-handed go prepared that don't go empty-handed go prepared that you're serious about your job of doing you're serious about your job of doing you're serious about your job of doing Church Communications and moving that Church Communications and moving that Church Communications and moving that ball down the field and take that ball down the field and take that ball down the field and take that initiative that's that's probably my uh initiative that's that's probably my uh initiative that's that's probably my uh 30,000 foot view right off the top of my 30,000 foot view right off the top of my 30,000 foot view right off the top of my head answer to how do I get leadership head answer to how do I get leadership head answer to how do I get leadership how do I get to the table you earn it how do I get to the table you earn it how do I get to the table you earn it you don't ask for it you're entitled to you don't ask for it you're entitled to you don't ask for it you're entitled to nothing you've earned nothing and don't nothing you've earned nothing and don't nothing you've earned nothing and don't ever you know it's a whole scenario ever you know it's a whole scenario ever you know it's a whole scenario don't feel like I need to be first at don't feel like I need to be first at don't feel like I need to be first at the table you'll be last if you want to the table you'll be last if you want to the table you'll be last if you want to have the uh seat at the table act and have the uh seat at the table act and have the uh seat at the table act and and and and do Accord like you are last and and and do Accord like you are last and and and do Accord like you are last you serve up I'm here to serve you and you serve up I'm here to serve you and you serve up I'm here to serve you and when you have that kind of posture that when you have that kind of posture that when you have that kind of posture that gets seen of course we know this right gets seen of course we know this right gets seen of course we know this right this is what Jesus taught right so don't this is what Jesus taught right so don't this is what Jesus taught right so don't feel like well I'm a comp director I feel like well I'm a comp director I feel like well I'm a comp director I deserve no you don't just do your job

deserve no you don't just do your job deserve no you don't just do your job and and earn it and it will get and and earn it and it will get and and earn it and it will get recognized hopefully yeah yeah there's recognized hopefully yeah yeah there's recognized hopefully yeah yeah there's so much um you know when when I get a so much um you know when when I get a so much um you know when when I get a question like this from a church my my question like this from a church my my question like this from a church my my my natural instinct is to think that my natural instinct is to think that my natural instinct is to think that there are maybe some competing values uh there are maybe some competing values uh there are maybe some competing values uh and some values that maybe are not and some values that maybe are not and some values that maybe are not aligned and so I think it's really aligned and so I think it's really aligned and so I think it's really important you know if you're reporting important you know if you're reporting important you know if you're reporting directly to the senior directly to the senior directly to the senior pastor you know at at the end of the day pastor you know at at the end of the day pastor you know at at the end of the day the senior pastor is the Visionary the senior pastor is the Visionary the senior pastor is the Visionary leader driving the an architect of the leader driving the an architect of the leader driving the an architect of the culture in your church and you're going culture in your church and you're going culture in your church and you're going to have to probably align your values to have to probably align your values to have to probably align your values with his or her values as the primary with his or her values as the primary with his or her values as the primary leader if you report to an executive leader if you report to an executive leader if you report to an executive Pastor or an administrative Pastor or Pastor or an administrative Pastor or Pastor or an administrative Pastor or someone else who isn't necessarily the someone else who isn't necessarily the someone else who isn't necessarily the one creating and driving the culture I one creating and driving the culture I one creating and driving the culture I think it's good to go into those types think it's good to go into those types think it's good to go into those types of conversations that you said there of conversations that you said there of conversations that you said there Jason and say you know help me Jason and say you know help me Jason and say you know help me understand what success in my role or understand what success in my role or understand what success in my role or with Communications looks like to you with Communications looks like to you with Communications looks like to you now on a very practical level I would now on a very practical level I would now on a very practical level I would say this if you have ever heard Jason or say this if you have ever heard Jason or say this if you have ever heard Jason or me or someone on our team share the me or someone on our team share the me or someone on our team share the three rings of three rings of three rings of communication this to me is the best communication this to me is the best communication this to me is the best thing that you can have in your back thing that you can have in your back thing that you can have in your back pocket so if I was coming to Jason if pocket so if I was coming to Jason if pocket so if I was coming to Jason if Jason was my pastor and I'm a an Jason was my pastor and I'm a an Jason was my pastor and I'm a an administrative person or a comm's person administrative person or a comm's person administrative person or a comm's person or a person who is you know completely or a person who is you know completely or a person who is you know completely out of the comm's world but I'm out of the comm's world but I'm out of the comm's world but I'm responsible for comms whatever I say responsible for comms whatever I say responsible for comms whatever I say Pastor Jason I want to share something Pastor Jason I want to share something Pastor Jason I want to share something with you that I've learned that I think with you that I've learned that I think with you that I've learned that I think is really important there are three is really important there are three is really important there are three groups of people that we're responsible

groups of people that we're responsible groups of people that we're responsible for communicating to ring one these are for communicating to ring one these are for communicating to ring one these are our people these are the people that our people these are the people that our people these are the people that attend missional church and God's attend missional church and God's attend missional church and God's brought them to our family we've got brought them to our family we've got brought them to our family we've got their names their phone numbers their their names their phone numbers their their names their phone numbers their email addresses and we have to make sure email addresses and we have to make sure email addresses and we have to make sure that we have a good effective that we have a good effective that we have a good effective communication strategy to communicate to communication strategy to communicate to communication strategy to communicate to those ring one people then ring two the those ring one people then ring two the those ring one people then ring two the people outside of that group there are people outside of that group there are people outside of that group there are people in our community that are people in our community that are people in our community that are actively looking for a church and I actively looking for a church and I actively looking for a church and I think that we have a responsibility to think that we have a responsibility to think that we have a responsibility to figure out how we can intersect with figure out how we can intersect with figure out how we can intersect with those people the best way possible those people the best way possible those people the best way possible because we got something great going on because we got something great going on because we got something great going on here and we want to share that with here and we want to share that with here and we want to share that with those people and then Pastor Jason there those people and then Pastor Jason there those people and then Pastor Jason there are a whole lot of other people out in are a whole lot of other people out in are a whole lot of other people out in the community who aren't necessarily the community who aren't necessarily the community who aren't necessarily acting actively looking for a church acting actively looking for a church acting actively looking for a church this is ring three those people have this is ring three those people have this is ring three those people have some felt needs and some issues and some some felt needs and some issues and some some felt needs and some issues and some struggles and we have some great struggles and we have some great struggles and we have some great Ministries that could actually help them Ministries that could actually help them Ministries that could actually help them overcome some of those and so the pain overcome some of those and so the pain overcome some of those and so the pain point that I have as the communications point that I have as the communications point that I have as the communications director or Communications person in the director or Communications person in the director or Communications person in the church is understanding how you want me church is understanding how you want me church is understanding how you want me to prioritize those three rings and the to prioritize those three rings and the to prioritize those three rings and the way that we're communicating to those way that we're communicating to those way that we're communicating to those three rings so that we can together three rings so that we can together three rings so that we can together decide how how to allocate time and decide how how to allocate time and decide how how to allocate time and human resources and financial resources human resources and financial resources human resources and financial resources to communicating to those three groups to communicating to those three groups to communicating to those three groups so can we work together to come up with so can we work together to come up with so can we work together to come up with a strategy that you are helping me a strategy that you are helping me a strategy that you are helping me Define but then that I can go and Define but then that I can go and Define but then that I can go and execute on there's my that's what I execute on there's my that's what I execute on there's my that's what I would do and I don't know do I get the would do and I don't know do I get the would do and I don't know do I get the job Jason would you hire me that's a job Jason would you hire me that's a job Jason would you hire me that's a yeah no that's a really strong I mean yeah no that's a really strong I mean yeah no that's a really strong I mean you went in there equipped with you went in there equipped with you went in there equipped with something yeah and and you thought something yeah and and you thought something yeah and and you thought through it and um I the the only other

through it and um I the the only other through it and um I the the only other advice and then we can move on is advice and then we can move on is advice and then we can move on is surround yourself with people who are surround yourself with people who are surround yourself with people who are going to encourage you you know talk to going to encourage you you know talk to going to encourage you you know talk to somebody about like how should I do this somebody about like how should I do this somebody about like how should I do this and go to another Ministry somebody else and go to another Ministry somebody else and go to another Ministry somebody else you you really um You You Not only would you you really um You You Not only would you you really um You You Not only would cherish their information like you trust cherish their information like you trust cherish their information like you trust them they're there's somebody that would them they're there's somebody that would them they're there's somebody that would give you good advice on how you should give you good advice on how you should give you good advice on how you should approach this but I think that's another approach this but I think that's another approach this but I think that's another thing I'd probably do is is get some thing I'd probably do is is get some thing I'd probably do is is get some good coaching um or find a peer that good coaching um or find a peer that good coaching um or find a peer that would that would speak into it for would that would speak into it for would that would speak into it for me okay we have time for one more me okay we have time for one more me okay we have time for one more question you you still have one more question you you still have one more question you you still have one more this is the last one for round three for this is the last one for round three for this is the last one for round three for me I think isn't it yes here it goes me I think isn't it yes here it goes me I think isn't it yes here it goes here it goes here it goes same vein as here it goes here it goes same vein as here it goes here it goes same vein as the pastor okay my pastor who my pastor the pastor okay my pastor who my pastor the pastor okay my pastor who my pastor still wants to print postcards and promo still wants to print postcards and promo still wants to print postcards and promo materials right is this a good use of materials right is this a good use of materials right is this a good use of our money you know print material our money you know print material our money you know print material uh yes but okay okay all right yeah I uh yes but okay okay all right yeah I uh yes but okay okay all right yeah I have no problem with printed material as have no problem with printed material as have no problem with printed material as long as number one we understand um how long as number one we understand um how long as number one we understand um how to calculate a return on that investment to calculate a return on that investment to calculate a return on that investment we understand the limitations of printed we understand the limitations of printed we understand the limitations of printed materials and we use those printed materials and we use those printed materials and we use those printed materials in the right place in the materials in the right place in the materials in the right place in the right time so here here's an example um right time so here here's an example um right time so here here's an example um again we're planting a church uh a small again we're planting a church uh a small again we're planting a church uh a small group of people who are part of my group of people who are part of my group of people who are part of my church planting team we recently went church planting team we recently went church planting team we recently went and served at a back to school event in and served at a back to school event in and served at a back to school event in our community and we actually printed our community and we actually printed our community and we actually printed some postcards to use to promote our some postcards to use to promote our some postcards to use to promote our church and to do a survey now we only church and to do a survey now we only church and to do a survey now we only printed what we thought we needed for printed what we thought we needed for printed what we thought we needed for that particular event because we were that particular event because we were that particular event because we were only handing them out we were not

only handing them out we were not only handing them out we were not mailing them out so in that particular mailing them out so in that particular mailing them out so in that particular case printing those postcards made a lot case printing those postcards made a lot case printing those postcards made a lot of sense um when we go to actually of sense um when we go to actually of sense um when we go to actually launch we will probably do some mailers launch we will probably do some mailers launch we will probably do some mailers but we're going to actually prioritize but we're going to actually prioritize but we're going to actually prioritize digital a whole lot more over Printing digital a whole lot more over Printing digital a whole lot more over Printing and the reason we're going to do that is and the reason we're going to do that is and the reason we're going to do that is simply because we can scale it you can simply because we can scale it you can simply because we can scale it you can scale a whole lot more digitally you can scale a whole lot more digitally you can scale a whole lot more digitally you can reach more people in a shorter period of reach more people in a shorter period of reach more people in a shorter period of time you can better track whether or not time you can better track whether or not time you can better track whether or not people are clicking seeing your ads and people are clicking seeing your ads and people are clicking seeing your ads and clicking on your ads from a cost clicking on your ads from a cost clicking on your ads from a cost efficiency standpoint there's just no efficiency standpoint there's just no efficiency standpoint there's just no there's no comparison you know digital there's no comparison you know digital there's no comparison you know digital to print print is very expensive but you to print print is very expensive but you to print print is very expensive but you know what I think that depending on what know what I think that depending on what know what I think that depending on what you're promoting when you're promoting you're promoting when you're promoting you're promoting when you're promoting it I think that there is a time in place it I think that there is a time in place it I think that there is a time in place for mailing but I would not say mailing for mailing but I would not say mailing for mailing but I would not say mailing is an instead of digital I would say is an instead of digital I would say is an instead of digital I would say mailing is today an A supplement to mailing is today an A supplement to mailing is today an A supplement to digital it needs to be on top of what digital it needs to be on top of what digital it needs to be on top of what you've committed to digital not you've committed to digital not you've committed to digital not replacing what you're doing in digital replacing what you're doing in digital replacing what you're doing in digital any thoughts on that Jason yeah I'm I'm any thoughts on that Jason yeah I'm I'm any thoughts on that Jason yeah I'm I'm still a fan of traditional methods of still a fan of traditional methods of still a fan of traditional methods of advertising they still work there's a advertising they still work there's a advertising they still work there's a reason why those traditional methods reason why those traditional methods reason why those traditional methods still do you know generate millions and still do you know generate millions and still do you know generate millions and if not billions of dollars of Revenue if not billions of dollars of Revenue if not billions of dollars of Revenue because they work like Billboards work because they work like Billboards work because they work like Billboards work um radio and TV Can Work Direct Mail um radio and TV Can Work Direct Mail um radio and TV Can Work Direct Mail pieces work yeah but you have to be able pieces work yeah but you have to be able pieces work yeah but you have to be able to track it so if I only had so much to track it so if I only had so much to track it so if I only had so much money I'm certainly first of all I'm money I'm certainly first of all I'm money I'm certainly first of all I'm certainly focus on our congregation if certainly focus on our congregation if certainly focus on our congregation if you have a congregation your church prob you have a congregation your church prob you have a congregation your church prob a little different if if you have a

a little different if if you have a a little different if if you have a congregation they're the best people to congregation they're the best people to congregation they're the best people to you know invite reach bring their you know invite reach bring their you know invite reach bring their friends family co-workers enemies friends family co-workers enemies friends family co-workers enemies mother-in-law everybody right your own mother-in-law everybody right your own mother-in-law everybody right your own people but I think second after that people but I think second after that people but I think second after that would be a digital way of connecting would be a digital way of connecting would be a digital way of connecting with people because it's all trackable with people because it's all trackable with people because it's all trackable and it's a lead General I can I can and it's a lead General I can I can and it's a lead General I can I can actually capture names emails cell phone actually capture names emails cell phone actually capture names emails cell phone numbers off of those digital paths that numbers off of those digital paths that numbers off of those digital paths that you can't do it with a direct mail piece you can't do it with a direct mail piece you can't do it with a direct mail piece and you're kidding yourself if you think and you're kidding yourself if you think and you're kidding yourself if you think I'll put a QR code we'll track it you're I'll put a QR code we'll track it you're I'll put a QR code we'll track it you're you might cry at the end of The Campaign you might cry at the end of The Campaign you might cry at the end of The Campaign because like man we had this QR code we because like man we had this QR code we because like man we had this QR code we sent 50,000 you know postcards out to sent 50,000 you know postcards out to sent 50,000 you know postcards out to lots of homes and we had like 12 people lots of homes and we had like 12 people lots of homes and we had like 12 people that scanned it in right I mean it not that scanned it in right I mean it not that scanned it in right I mean it not the best I still think it's great but the best I still think it's great but the best I still think it's great but it's that old adage of like mult touch it's that old adage of like mult touch it's that old adage of like mult touch points is what's really needed in order points is what's really needed in order points is what's really needed in order for marketing to kind of work yeah and for marketing to kind of work yeah and for marketing to kind of work yeah and so uh yeah it's it's like it's like you so uh yeah it's it's like it's like you so uh yeah it's it's like it's like you know your own people know your own people know your own people digital uh maybe some direct I am a fan digital uh maybe some direct I am a fan digital uh maybe some direct I am a fan of like new of like new of like new homeowner Direct Mail pieces like buy homeowner Direct Mail pieces like buy homeowner Direct Mail pieces like buy that list of new homeowners you're very that list of new homeowners you're very that list of new homeowners you're very targeted it's only it's a smaller list targeted it's only it's a smaller list targeted it's only it's a smaller list so the postag is less and the printing's so the postag is less and the printing's so the postag is less and the printing's less and in once a quarter maybe you less and in once a quarter maybe you less and in once a quarter maybe you send out two or three Direct Mail pieces send out two or three Direct Mail pieces send out two or three Direct Mail pieces to those people who bought a new home so to those people who bought a new home so to those people who bought a new home so I kind of like that strategy it's a I kind of like that strategy it's a I kind of like that strategy it's a different approach but that's about different approach but that's about different approach but that's about that's about it yeah that's much more that's about it yeah that's much more that's about it yeah that's much more targeted and less just shotgun blast so targeted and less just shotgun blast so targeted and less just shotgun blast so you know I agree with that and I just to you know I agree with that and I just to you know I agree with that and I just to piggy back on something you were saying piggy back on something you were saying piggy back on something you were saying there is that your own people are the

there is that your own people are the there is that your own people are the best source for connecting with people best source for connecting with people best source for connecting with people outside the church that don't yet attend outside the church that don't yet attend outside the church that don't yet attend the church and one of the ways that you the church and one of the ways that you the church and one of the ways that you can equip the people in your church is can equip the people in your church is can equip the people in your church is by printing great quality material that by printing great quality material that by printing great quality material that they can use as personal invitation so they can use as personal invitation so they can use as personal invitation so you know my last church that I was you know my last church that I was you know my last church that I was pastoring we printed postcards for pastoring we printed postcards for pastoring we printed postcards for everything that we did we printed enough everything that we did we printed enough everything that we did we printed enough to distribute to our church family and I to distribute to our church family and I to distribute to our church family and I stood on the stage and I said hey when stood on the stage and I said hey when stood on the stage and I said hey when you came in today you got the postcard you came in today you got the postcard you came in today you got the postcard for this thing that we have coming up I for this thing that we have coming up I for this thing that we have coming up I didn't print this postcard so that you didn't print this postcard so that you didn't print this postcard so that you could uh line your floorboard in your could uh line your floorboard in your could uh line your floorboard in your car with it or hang it on your car with it or hang it on your car with it or hang it on your refrigerator I printed these cards so refrigerator I printed these cards so refrigerator I printed these cards so that you could invite someone that you that you could invite someone that you that you could invite someone that you know that I don't know and you're going know that I don't know and you're going know that I don't know and you're going to save me the postage by actually to save me the postage by actually to save me the postage by actually delivering it to someone that you know delivering it to someone that you know delivering it to someone that you know that I don't know and I tell you what that I don't know and I tell you what that I don't know and I tell you what it's going to mean a whole lot more to it's going to mean a whole lot more to it's going to mean a whole lot more to them that invite is g to mean a whole them that invite is g to mean a whole them that invite is g to mean a whole lot more to them coming from you than it lot more to them coming from you than it lot more to them coming from you than it would if it came through USPS or Canada would if it came through USPS or Canada would if it came through USPS or Canada Post right I was using Canada Post Post right I was using Canada Post Post right I was using Canada Post because I was in Canada but you know you because I was in Canada but you know you because I was in Canada but you know you you get what I'm saying there so I you get what I'm saying there so I you get what I'm saying there so I you're right I think you know there is you're right I think you know there is you're right I think you know there is some value in traditional advertising um some value in traditional advertising um some value in traditional advertising um but your advertising and your marketing but your advertising and your marketing but your advertising and your marketing strategy has to be holistic uh at the strategy has to be holistic uh at the strategy has to be holistic uh at the end of day I I can't remember who I end of day I I can't remember who I end of day I I can't remember who I heard say this I and I wish I could heard say this I and I wish I could heard say this I and I wish I could remember uh Ariel The Little Mermaid remember uh Ariel The Little Mermaid remember uh Ariel The Little Mermaid said we want to be where the people said we want to be where the people said we want to be where the people are we want to be where the people are are we want to be where the people are are we want to be where the people are and where are the people the people are and where are the people the people are and where are the people the people are online they're on their phones they're online they're on their phones they're online they're on their phones they're on their tablets they're on their

on their tablets they're on their on their tablets they're on their computers that's where we want to be and computers that's where we want to be and computers that's where we want to be and so we need to be marketing and promoting so we need to be marketing and promoting so we need to be marketing and promoting where people are uh my wife and I we where people are uh my wife and I we where people are uh my wife and I we like I my office I can see out my corner like I my office I can see out my corner like I my office I can see out my corner of my office the super mailbox that all of my office the super mailbox that all of my office the super mailbox that all of our neighbors go to and I can tell of our neighbors go to and I can tell of our neighbors go to and I can tell which neighbors only pick up their mail which neighbors only pick up their mail which neighbors only pick up their mail like once every two or three weeks like once every two or three weeks like once every two or three weeks because they open their mailbox and they because they open their mailbox and they because they open their mailbox and they have like 85 things hanging out of it have like 85 things hanging out of it have like 85 things hanging out of it right because it's all junk mail I mean right because it's all junk mail I mean right because it's all junk mail I mean I mean my wife goes out every couple of I mean my wife goes out every couple of I mean my wife goes out every couple of days every two or three days gets the days every two or three days gets the days every two or three days gets the mail and and and you know nine out of 10 mail and and and you know nine out of 10 mail and and and you know nine out of 10 things 10 out of you know 10 out of 12 things 10 out of you know 10 out of 12 things 10 out of you know 10 out of 12 is usually junk there's very very rarely is usually junk there's very very rarely is usually junk there's very very rarely anything that's that's personal because anything that's that's personal because anything that's that's personal because we just get everything via email and we just get everything via email and we just get everything via email and digital right so uh anyway I'm rambling digital right so uh anyway I'm rambling digital right so uh anyway I'm rambling this has been a really long podcast that this has been a really long podcast that this has been a really long podcast that episode so if you've made it here to the episode so if you've made it here to the episode so if you've made it here to the end thank you so end thank you so end thank you so much thank you thank you for your much thank you thank you for your much thank you thank you for your loyalty and sticking things through with loyalty and sticking things through with loyalty and sticking things through with us um Jason and I appreciate the fact us um Jason and I appreciate the fact us um Jason and I appreciate the fact that uh we have so many of you out there that uh we have so many of you out there that uh we have so many of you out there listening send in your questions if you listening send in your questions if you listening send in your questions if you have a burning question that you want us have a burning question that you want us have a burning question that you want us to answer uh email them to b Blair to answer uh email them to b Blair to answer uh email them to b Blair missional marketing.com put in the missional marketing.com put in the missional marketing.com put in the subject line that it's a burning subject line that it's a burning subject line that it's a burning question for the podcast if you haven't question for the podcast if you haven't question for the podcast if you haven't ever left us a rating a review wherever ever left us a rating a review wherever ever left us a rating a review wherever you listen to the show make sure that you listen to the show make sure that you listen to the show make sure that you do that that helps more people find you do that that helps more people find you do that that helps more people find it and if you're watching on our YouTube it and if you're watching on our YouTube it and if you're watching on our YouTube YouTube channel you can engage with us YouTube channel you can engage with us YouTube channel you can engage with us there uh make sure that you subscribe there uh make sure that you subscribe there uh make sure that you subscribe and ring the bell so that you get and ring the bell so that you get and ring the bell so that you get notified about future episodes Jason notified about future episodes Jason notified about future episodes Jason thanks for hanging out with me today thanks for hanging out with me today thanks for hanging out with me today it's been a lot of fun thanks [Music]

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